E-Commerce Secrets To Scale (Tanner Scott)

This week on the show, Rick Girard from Stride Search joins me to discuss a new approach to hiring employees. He shares some really interesting advice that every entrepreneur out there will find useful. Whether you’re actively hiring or not, don’t miss out on this week’s episode!

This week on the show, Mark and John Cronin join me to tell us the touching story behind John’s Crazy Socks. They have been very successful by focusing on customer experience rather than customer service within their business and you’re going to love everything about them.

Tyler Leber, COO at Coconut VA joins me this week to talk about building a successful CEO/COO relationship. Tyler defines the roles that a CEO and COO take on within a startup and shares some his personal experiences when it comes to building and maintaining that relationship.

This week on the show, Atlas Katari from Katari Creative joins me to talk about a really interesting yet effective approach to growing an email newsletter - using Reddit. Reddit is probably the last place you’d be thinking to grow your email list or for lead generation, but if you’re interested in learning how, don’t miss out on this week’s episode!

This week on the show, RJ Grimshaw from Able Leadership joins me to discuss the difference between intrapreneurship and entrepreneurship as well as why every company needs to practice intrapreneurship in order to achieve a high level of success. I really loved this topic and RJ hits the nail right on the head about it so stick around!

This week on the show, Grant Lira from The Empathy Firm joins me to talk about everything you as a business owner need to know about press and public relations. PR affects all of us at some point in our businesses so stick around to become a master in PR.

This week on the show, Max Fisch joins me to discuss how to identify resume fraud when hiring, specifically with virtual assistants. Although hiring non-domestic contractors is a very popular thing to do right now, keep on listening to make sure you understand what to look for when hiring so you don’t get burned.

This week on the show, Chris Williams from Group Nation joins me to discuss the importance of prospecting and selling and why that should always come before anything else. Not only is it important to make sure there is demand for your product before you build it, it’s also just as important to get feedback from your target market to make sure the product is solving a real problem. Stick around for another great episode.

This week on the show, Marco Torres founder of Marketing Boost joins me to talk about why value-add incentives are better than discounting your prices. If you’ve ever cut your prices to increase sales, you may want to pay special attention to what other options you may have.

In today’s episode, Brandon Cockrell, founder of Linch Pin Sales Interactive joins me to discuss why it’s important to reach your audience where they are in 2022. If you want to learn some fundamentals about finding the right audience for your marketing efforts, this is the episode for you!

In today’s episode, Jeremy Slate from Command Your Brand joins me to talk about the power of podcasting and why starting a podcast can help you scale your business. There are actually a lot of benefits of podcasting other than growing an audience and monetizing it. Stick around to find out.

In today’s episode, Paul Counts and Shreya Banerjee from Marketing Counts join me to discuss how to effectively market anything without falling for the trends. Paul and Shreya both have incredible marketing minds and I really enjoyed this interview. This is an episode that you won’t want to miss out on.

This week on the show, Kelsey Johnson from Aweber joins me to discuss how to convert social media followers into email list subscribers. Kelsey is extremely knowledgeable about email marketing and how to grow an email list so I hope this episode is valuable for you.

In today’s episode, I sit down with Tim Fitzpatrick, owner of Rialto Marketing to discuss marketing fundamentals and why they are so important to every marketing strategy. If you’re unhappy with your marketing campaign performance, this is the episode for you!

This week on the show, Steve Fredlund joins me to talk about leadership and how being a happy leader can have a profound effect on your team and your company culture. If you want your team members and employees to be intrinsically motivated, this is the episode for you!

This week on the show, Nick Foy from Silverdale Technology joins me to discuss why it’s so important to choose the right technology for your business vision. If your business is running on spreadsheets, you’re going to get a ton of value from this episode.

This week on the show, Jim Padilla from Gain The Edge joins me to talk about a topic that so many founders struggle with - removing themselves from their own sales operations. If you’re looking for some tips on outsourcing sales, this is going to be a great episode for you.

This week on the show, Sean Castrina joins me to talk about why startups fail. There are a few main things that you need to do when you first start a business that will increase your chances of success. Stick around to find out!

Secrets To Scale will now be renamed to E-Commerce Secrets To Scale. Future episodes will be 100% e-commerce focused.

This week on the show, Kyle Stout from Elevate & Scale joins me to discuss how e-commerce brands can scale their email marketing sales channel without burning out their list. Kyle is extremely knowledgeable about this subject and shares some very valuable and insightful tips on getting a high return on investment with email marketing.

This week on the show, Gil Bar-Lev from Home Roots joins me to talk about the challenges of international e-commerce and how e-commerce brands should approach it. We touch on some very important aspects of selling internationally that you’ll find value in even if you aren’t currently selling worldwide yet.

This week on the show, James Hipkin from Red8 Interactive joins me to talk about Relationship Marketing and RFM Analysis as well as how using both of these tactics can help any e-commerce brand increase their customer lifetime value and customer loyalty. What James talks about in this episode absolutely blew me away so you definitely don’t want to miss out on this episode!

This week on the show, Chris Mercer from Measurement Marketing joins me to discuss how important making data driven decisions are to scaling your online store. There is so much value in everything that we talk about and I just love Chris’s energy. You can count on learning so many new things in this episode to improve your marketing and conversion rates.

This week on the show, e-commerce business coach Alvin Narsey joins me to discuss how e-commerce stores can maximize their store cashflow. It’s not a secret that having enough cash on hand can have a huge impact on your ability to grow or even survive in e-commerce. If you find yourself struggling with cash flow, this is the episode for you!

This week on the show, Ryan Maltbie founder of BBQGrills.com, joins me to discuss finding your niche in e-commerce. What Ryan has managed to accomplish in such a short time is nothing short of amazing and if you’re new to e-commerce, this is the episode for you!

This week on the show, Satyam Kantemneni from UX Reactor joins me to discuss the importance of optimizing your online store user experience as well as some ideas on what you can do to improve your store experience. User experience is essential to your online store, so don’t miss out on this one!

This week on the show, Andrew Wolgemuth, CEO of Wove joins me to discuss the direct-to-consumer experience and ways that e-commerce brands can improve their customer experience. Andrew and the Wove team have accomplished a lot in a very short time with their custom jewelry business so if you sell directly to consumers, you’re going to get a lot of value out of this episode.

This week on the show, Maxwell Drut from LyveCom joins me to talk about using livestream to increase your e-commerce sales. If you want to get more engagement from your customers, as well as grow your online store sales, this is the episode for you!

This week on the show, Eric Youngstorm, CEO of Onramp Funds joins me to discuss e-commerce supply chain and fulfillment. As a former executive at Shipping Easy, Eric has a lot of valuable insights to share about third party logistics, supply chain diversification, and shipping. If you run an online store, you’re going to love this episode!

This week on the show, Sandy Donovan founder of The Email Lady joins me to talk about setting up automations for email and SMS marketing that will help you automate a good portion of your online store revenue. Email and SMS marketing are very valuable first party data channels that have a really high ROI and you’re leaving a lot of money on the table if you aren’t at least using email.

This week on the show, Leslie Kuster, owner of Back From Bali joins me to talk about her journey with scaling her clothing brand on Amazon and everything she’s learned while doing it. If you’ve ever thought about using Amazon as a channel to sell your products, this is the episode for you!

This week on the show, Avi Kumar founder of KUWARE, joins me to talk about choosing the right e-commerce marketing partner for your e-commerce business. This is a really important topic for e-commerce brands because it’s really easy to choose the wrong partner, but Avi and I have a lot to share with you on how to avoid a very costly mistake.

This week on the show, Benjamin Davis CEO of TryNow joins me to talk about how small to medium sized e-commerce brands can increase their competitiveness with e-commerce giants like Amazon. Although it’s impossible to keep up with Amazon’s rate of innovation, there are definitely some things that you can be doing today to keep up with consumer expectations shaped by Amazon.

This week on the show, Carl from Accelerated joins me to talk about conversion rate optimization. If you own an online store, this episode should teach you a lot about how to approach improving your conversion rates. If nothing else, I hope this episode pushes you to at least start testing and trying to improve it!

This week on the show, Nathan Hall Cofounder of Ampry joins me to talk about conversion rate optimization tools as well as some tips to help you increase the conversion rate of your store and how to approach it. Nate really knows his stuff so I hope you learn something from this episode!

This week on the show, Samir Balwani Founder/CEO of QRY, joins me to talk about important e-commerce marketing KPI’s and which ones you should be tracking for your online store. We cover everything in this episode and it should be of great value to you if you have a lot of e-commerce marketing experience or none at all.

This week on the show, Jeff Sauer CEO of Data Driven U, joins me to talk about marketing dashboards. Jeff and I talk about why marketing dashboards are important, how they save a ton of time, and how you can easily set up your own. If you find yourself looking at marketing data in more than one place, this is the episode for you!

This week on the show, Jodi Daniels CEO of Red Clover Advisors joins me to talk about data privacy and how your online store can avoid a privacy violation. Jodi is a privacy expert and it’s easier than you might think to stay within compliance and caring about your customers’ privacy can actually be a huge marketing asset for your brand.

This week on the show, Matt Ranta from Nimble Gravity joins me to talk about Paid Search and SEO to help you figure out which marketing channel is better for your online store. I really enjoyed this interview and Matt definitely knows his stuff, so don’t miss out on this episode!

This week on the show, Giulia Marinescu from Garnet Social joins me to give you some tips on how to improve your messaging with your Facebook Ads. To find success with online advertising, you have to show the right message to the right person at the right time. Messaging is the number one reason why your website visitors don’t convert as well so stick around to learn some new tips!

This week on the show, Marin from The Inspire Agency joins me to talk about how iOS14.5 changed e-commerce forever. We talk about what iOS14.5 was, what it changed, and how you can navigate these changes with your online store.

This week on the show, Jay Gibb from CloudSponge joins me to give us some tips on something that people rarely focus on when it comes to increasing their online store sales: word of mouth marketing. You have more control over word of mouth sales than you probably think, and with a high return on investment, word of mouth marketing is a great way to increase your sales

This week on the show, Leo Ebbert from Exact Click Digital joins me to talk about ROAS. ROAS is typically the number one KPI that gets reported on but most e-commerce brands don’t even know what ROAS they need in order to be profitable. Sure, higher ROAS is always better, but it’s essential to understand what you can afford to pay for a customer because the marketing dollars you spend today should be an investment for future growth.

This week on the show, Yong-Soo Chung, founder of Urban EDC, joins me to talk about how leveraging community can help you grow your online store sales. Yong-Soo and I talk about leveraging existing communities, building your own community, and ultimately just some tips to help guide you. Community is a really powerful way to build a loyal customer base which I know a lot of e-commerce brands struggle with, so don’t miss out on this episode.

This week on the show, Julian Goldie from Goldie Agency joins me to talk about link building. Link building is arguably the most important part of SEO for your e-commerce website. Link building can be quite complex but we did our best to make it as easy to understand as possible. Whether you do your own link building or outsource it, it’s important to know how it works and ultimately what separates a good link from a bad link.

This week on the show, Steve Kilberg from SKRP Media, joins me to let everyone in on some tips when it comes to selling your e-commerce business. Steve and I mostly talk about the steps you can take to make sure you get top dollar for your business as well as some things to avoid. I really enjoyed our conversation so don’t miss out on this week’s episode!

JJ Reynolds from Mediauthentic joins me on this week’s episode to talk with me about using data to make informed marketing decisions and the importance of knowing your customer acquisition costs. Without knowing your acquisition costs, you’re actually operating in the dark when it comes to campaign profitability. Data is a major tool in your marketing toolbelt so don’t overlook how impactful it can be!

This week on the show, Valentin Radu, CEO of Omniconvert joins me to talk about the importance of customer lifetime value as well as some tactics that you can use to increase it. With rising customer acquisition costs, CLV is THE most important metric that you can track and try to improve for your online store.

I have no doubt that you’ll get a ton of value from this episode, but if you want to learn more about how to increase your CLV, go to CLV Guide - Ranksey Digital Marketing  to download a free copy of my eBook that goes into a lot more detail about specific tactics and strategies.

This week on the show, Frederick Vallaeys from OPTMYZR joins me to talk about Google Shopping Ads. Every e-commerce brand should be taking advantage of Google Shopping Ads and Frederick is an ex Google employee that actually helped Google develop Google Ads so don’t miss out on this week’s episode!

This week on the show, Chase Insogna from Insogna CPA joins me to talk about some tax strategies that you can use for your e-commerce business. This one is for all of you business owners running an online store, but it’s also just as valuable for those that are thinking about starting their own e-commerce store as well. If you’re looking for some tax strategies to help your business pay less in taxes, stick around for this week’s episode!

This week on the show, Sam Barati from Tapcart joins me to give everyone some tips on how to make sure your checkout process is optimized for transactions. Making improvements to your checkout process is going to make a huge difference to your bottom line and we had a great discussion that I think will help you get more sales!

This week on the show, Michael Keeling joins me to talk about Amazon and how to create Amazon listings that will result in sales. At some point, your brand has or will consider Amazon as a sales channel. For brands that decide to push Amazon - there is a lot of opportunity for success even if the margins aren’t as great as selling direct. Amazon has quickly become quite difficult due to competition and this episode is going to help you navigate some of the obstacles that you’ll face when you first start selling on Amazon.

This week on the show, Johnathan Price, owner of Down4SoundShop, joins me to tell us how he has grown his e-commerce brand using YouTube. Johnathan shared some tips that you can use to use YouTube as a channel for your brand and I really enjoyed the conversation. Also, I would love your feedback! Do you like it when I have someone that’s running an e-commerce brand on the show as opposed to experts within specific areas of e-commerce marketing? Find me on LinkedIn and shoot me a message.

This week on the show, Rachel Kwon from InstaBoost Media joins me to talk about attribution. If you’ve been involved in marketing for the last couple of years, then you know that trying to attribute sales to each marketing channel has been really messy. Even though it will never be perfect, Rachel shares some solid insights on how to look at different attribution models to determine what your customer journey looks like.

This week on the show, Jordan West from upGrowth Commerce joins me to talk about gated product launches and how you can use them to build loyalty with your customers. You should be striving to build a community with your customers and this is a great way for a lot of brands to get moving on that. Gated product launches have helped Jordan tremendously with his brands and they can help you too, so don’t miss out on this episode!

This week on the show, Andy Janaitis, CEO of PPC Pitbulls, joins me to talk about the importance of first-party data. First-party data is essential in e-commerce because it’s data that you actually own that you can leverage in any way that you want to. Collect as much of it as you can because it’s a huge asset for your brand and it will help you grow long-term.

This week on the show, Jeff Greenfield, CEO of Provalytics joins me to talk about the cookie collapse and what we as marketers can do about it. Hopefully it isn’t news to you that 3rd party cookies will be obsolete within the next year or two, but now is the time to start preparing. Jeff is extremely knowledgeable on this subject and I really enjoyed our conversation, so if you want to make sure your brand doesn’t fall behind when this happens, don’t miss out on this week’s episode.

This week on the show, Ben Fisher, Co-Founder of RODEO joins me to talk about using subscriptions as a tool to improve your customer retention. In this episode, you’ll learn how to properly approach subscriptions with your brand and how to ensure that your subscription program is set up for success by making sure you’re maximizing the value that you provide to your customers.

This week on the show, Caitlin Probst, Marketing Director at Zhou Nutrition, joins me to talk about upsells. Caitlin knows her stuff when it comes to upselling, so I knew I had to have her on the show. If you’re looking to boost AOV, and hear some really awesome upselling strategies that Zhou is using in their marketing, this is the episode for you!

This week on the show, Theresa Gardner, Co-Founder of Alyth Active joins me to talk about brick-and-mortar retail and how opening a physical store has actually had a profound impact on their e-commerce success. I thought this topic was so interesting at first, but success in e-commerce really does have everything to do with how you connect with your customers. In this episode, you’ll learn just how important connecting with your customers is and how you can do it too.

This week on the show, Jake Larsen, founder of Video Power Marketing joins me to talk about how you can use YouTube Ads to grow your brand. Video is only becoming more and more important, so hopefully this is the push that your brand needs to start using video to grow your store sales.

This week on the show, Ethan Song, Founder of RareCircles, joins me to talk about the importance of customer loyalty in an economic downturn. Loyalty is incredibly important in e-commerce. How many other options do your customers have when buying from your brand? Definitely stick around for this one if you want to learn some tactics for improving customer loyalty for your store.

This week on the show, Jeremiah Prummer, CEO of KnoCommerce joins me to talk about customer surveys and how your brand can benefit greatly from them. Understanding who your customers are should be your top priority when it comes to marketing so don’t miss out on this episode!

This week on the show, David Perry, CEO of Carro joins me to talk about collaborative commerce and how that’s shaping the future of e-commerce. Collaborative commerce is really interesting to me, but it can actually help you boost your AOV by cross-selling products that you otherwise wouldn’t have access to. If you’re thinking about expanding your product offering, this is the episode for you!

This week on the show, Zach Frantz, founder of Wildland Coffee, joins me to talk about the advantages of in-house manufacturing compared to outsourced manufacturing to help you figure out what might be right for your brand. Wildland Coffee recently took all of their manufacturing in-house and Zach shares what that experience was like and how it has changed everything about his business.

This week on the show, Tobi, CEO of Ocurate joins me to talk about a very important metric: your CLV:CAC ratio. For e-commerce brands, this metric should be your north star when it comes to acquiring new customers that are going to be profitable for your brand over time. These days, being profitable on the first order is getting harder and harder so you really need to understand this concept. I loved my conversation with Tobi and I know you will too.

This week on the show, Eric Melchor from OptiMonk joins me to talk about some strategies that you can take to increase the average order value of your store. Boosting AOV is one of the best ways to increase store revenue and profit in a time where customer acquisition costs are through the roof.

This week on the show, Lamees Butt from Zoovu joins me to talk about using quizzes on your website to provide product recommendations to your customers. Today, e-commerce thrives on personalization and whether you’re recommending products on your website or though email, it’s important to have a vehicle in place to collect very important first-party data that will allow you to provide a personalized shopping experience for your customers.

This week on the show, Adam Robinson, CEO of Retention.com  joins me to talk about increasing cart abandonment sales. If you’re looking to bring back users that are abandoning your cart and get them to convert, then this is the episode for you!

This week on the show, Mark and John Cronin, founders of John’s Crazy Socks join me to talk about unboxing experience and why it’s so important for brands to get this right. Mark and John have been on the show before, but I knew I needed to have them back on the show for this topic because what they are doing is truly innovative and so many brands can learn a lot from them.

This week on the show, Moustafa Moursy, President of Push Analytics, joins me to talk about Black Friday sale preparation and what your brand should be doing right now to get the most out of your Black Friday promotions. With Black Friday only 2 months away, the time to start preparing is right now so hopefully our conversation helps you out!

This week on the show, Rick Elmore, CEO of Simply Noted joins me to talk about how impactful handwritten thank you notes are when it comes to making your customers feel valued. Rick is taking thank you notes to the next level with his company and it’s going to absolutely blow your mind so check out the episode!

This week on the show, Nigel Thomas, CEO of Alpha Inbound, joins me to talk about building a brand using paid social advertising. Nigel and I had a wonderful discussion about social advertising and he even went the full mile to explain exactly what to test with your ads and how to find success with your ad accounts on platforms like Meta and TikTok. This episode is packed full of solid, actionable advice that you can use to grow your brand so check it out!

Connect with Nigel:

https://www.linkedin.com/in/nigelthomas-ai/

This week on the show, Ben Leonard from Ecom Brokers joins me to talk about everything that goes into building a brand with the intent for a top dollar acquisition. Ben has a ton of experience building and selling brands so if you ever hope to build a brand or even sell your existing brand, this is the episode for you!

Connect with Ben:

Ecom Brokers - https://www.ecombrokers.co.uk

My site - https://www.benleonard.pro

Here is the book link we made for you:

http://www.quitstallingbook.com/scale

This week on the show, Casey Hill from ActiveCampaign joins me to chat about Kickstarter and how it can be such a great way to launch new products. Using Kickstarter, you can crowdsource funds for your product without having to borrow money or find an investor. There is a ton that goes into launching a successful Kickstarter campaign so check out this week’s episode to learn everything you need to know about Kickstarter.

Connect with Casey:
- ActiveCampaign

This week on the show, Dean Horsfield from 57th Street AI Marketing joins me to chat about storytelling and how brands can tell a story with their marketing in order to deliver a clear message. If you want to break through the noise out there and maximize the effectiveness of your marketing, you need to tell a story. Check out the episode to learn more about how to do that.

Connect with Dean:
- 57th Street AI Marketing
- LinkedIn
- Building a StoryBrand

This week on the show, Scott Ostermiller joins me to share his deep knowledge of Google Performance Max advertising with us. Scott was actually one of the very first people to test Performance Max, giving him arguably the most experience in this campaign type than anyone else out there. Whether you love Pmax or hate Pmax, it’s hear to stay and brands need to be embracing it or at least testing it out because you can get great results if you do it right.

Connect with Scott:
- LinkedIn

This week on the show, Noah Tucker, founder of Social Snowball, joins me to talk about affiliate marketing. For DTC brands, affiliate marketing is absolutely something you should be engaging in because in some cases, it can be a lot cheaper to acquire new customers compared to paid ads. If you’re struggling with high acquisition costs, affiliate marketing might be something that you need to master in order to scale.

Connect with Noah:
- https://socialsnowball.io/
- Noah's Twitter

Matthew Holman, a good friend of mine, joins me on this week’s episode to talk about membership subscriptions. Matt is the head of growth at QPilot and he also runs Commerce Catalyst, where he puts on a lot of awesome events here in Utah where I live. Anyone that knows Matt knows that he’s the king of networking but he’s also an expert on subscriptions and e-commerce. In our interview, we chat about some cool strategies that you can use to offer your customers a membership subscription that adds value on both sides as well as product subscriptions. Subscriptions are very under-utilized by a lot of brands and rarely are they executed well, so let’s get into the episode.

Connect with Matthew:

• The Subscription Doc
• Matthew's LinkedIn

This week on the show, Brandon Kleinman Founder and CEO of Birthday App joins me to talk about a recent study that he did on consumer gifting behavior for birthdays. I never realized that someone could be an absolute expert on birthdays but Brandon is definitely that guy. I found the insights extremely interesting and I think you will too. This is a really awesome episode and it should help you guys think about how you can incorporate gifting into your marketing.

Connect with Brandon:
- Birthday App
- brandon@birthday.app
- Brandon's LinkedIn

This week on the show, Sam Brand from Six Lava joins me to talk about branding. Most of you probably have a good idea of what goes into building a strong brand, but in this interview we get really deep into the weeds of what separates a good brand from a bad one as well as how to find the perfect alignment between your brand and customers.

Connect with Sam:
SixLAVA
sam@sixlava.com

On todays’ episode, Megan Lazaro from SplitBase joins me to give everyone the rundown of how CRO actually works, how to best approach it, and how much traffic you actually need in order to run successful testing. We had a really great conversation so tune in to learn about how you can increase the conversion rate of your store.

Connect with Megan:
- SplitBase
- LinkedIn

Tools:
- https://cxl.com/ab-test-calculator/
- https://www.hotjar.com/
- https://clarity.microsoft.com/
- https://mouseflow.com/
- https://heatmap.com/
- https://www.omniconvert.com/
- https://www.convert.com/
- https://vwo.com/
- https://www.optimizely.com/

Brenton and Tanner discuss AI’s strengths, limitations, and it’s role in e-commerce growth. Brenton Thomas is a seasoned digital marketer and founder of Twibi in Portland, Oregon. He is a featured speaker at conferences like BrightonSEO, with a track record of $20M+ revenue generation.

I know a lot of brands are really struggling with copyright infringement, trademark infringement, and whether or not you should get a patent or trademark. Steve and I talk all about how you, as a brand, can protect yourself from anyone out there that rips off your products, and how you can be proactive in preventing it from happening in the first place.

Connect with Steven:

• sweigler@emergecounsel.com
• https://emergecounsel.com
• LinkedIn

On today's episode of the podcast, Gary Garofalo, co-founder of Loud Crowd, joins me to talk about influencer marketing. There are lots of tools out there for affiliate marketing, but the one we cover today will help scale your brand like no other. I really enjoyed my conversation with Gary, and he gives a lot of great advice in this episode. 

Connect with Gary:

• Loud Crowd
• LinkedIn

On today's episode of the podcast, Brian Holiday, owner of South Ninth Marketing, joins me to talk about e-commerce KPIs and which KPIs your brand should be focusing on, especially going into 2024. We talk about acquisition KPIs, retention KPIs, contribution margin, and much more. 

On today's episode of the podcast, Ian Sells, the co-founder of Join Brands, joins me. We talk about influencer marketing and how you, as a brand, can really scale your UGC creation using their platform. UGC is really important if you're looking to scale, and it's becoming more and more important every day.

Connect with Ian:

• Join Brands
• LinkedIn

On today's episode of the podcast, Alex back, founder of couch.com, joins Tanner to talk about affiliate marketing. We believe affiliate marketing is going to be one of your most important channels in 2024. Alex knows a lot about affiliate, so stay tuned to learn how you can use it to grow your brand.

Connect with Alex:

• Couch.com
• alex@couch.com

On today’s episode, Nikki Lindgren from Pennock joins me. Pennock is a paid media agency that Nikki runs, and she’s here to talk about TikTok ads. TikTok is a huge platform, and advertising on it has become increasingly important for brands. Nikki is super knowledgable when it comes to TikTok ads, so I think you'll find a lot of value from our conversation.

Connect with Nikki:

• Pennock.co
• LinkedIn

On today’s episode of the podcast, Matt Putra joins me. Matt is the founder of EightX, which is a fractional CMO firm for e-commerce brands. Matt and I talk about managing cash flow for your business and what it takes to achieve profitability. 

Connect with Matt:

• EightX
• LinkedIn

On today's episode of the podcast, Mike Alexander, CEO of Borboleta Beauty, joins me to talk about getting into retail. Retail is one of those things that a lot of brands really want to get into, but they don't really understand what it takes. Mike is an expert when it comes to retail, so stay tuned!

Connect with Mike:

• LinkedIn

This week I interview Natasha Golinsky, she owns On Purpose Projects, a web design agency in Vancouver, Canada. The way she scales her business is by utilizing a team of freelancers instead of your usual W2 employees.

Music for this podcast was written and produced by Treycen Clausse.

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This week on the show I have Michael Stolarczyk on the show. He is the Senior Vice President of Sales over at Cakeboxx Technologies. We talk all about culture in the workplace and why it's so important for us to get culture right if we want to use it as a competitive advantage.

Music for this podcast was written and produced by Treycen Clausse.

This week I have Jared Carrizales, founder of Heroic Search. They are a SEO agency that specializes in link building. Jared and I talk all about how SEO can help business scale.

Music for this podcast was written and produced by Treycen Clausse.

This week I have Daniel Budai, he is the founder of Budai Media out of Budapest, Hungary. Daniel is an expert in retention marketing and we are going to talk all about how eCommerce stores can grow their revenue by about 20-30% just by re-targeting their existing customer base with emails, texts, and Facebook Messenger.

Music for this podcast was written and produced by Treycen Clausse.

This week I have Dennis Guillan on the show, he is a mental health advocate. Dennis and I talk all about why mental health is so important for business owners and why it's so important for business owners to take care of themselves. And not only themselves, but their employees as well. 

Music for this podcast was written and produced by Treycen Clausse.

This week I have John Hill on the show from Adapted Growth. John and I talk all about sales and how creating a sales process can help you business scale so much faster. 

Music for this podcast was written and produced by Treycen Clausse.

This week on the show, I talk with James Rose, co-founder of Content Snare out of Australia. James and I talk about using automations to become more efficient and ultimately help scale your business.

This week I have Chris Wirthlin, founder of Wirthlin Inc. on the show. Chris is a serial entrepreneur and we talk about how he runs several businesses and also why surrounding yourself with the right people will help you find success.

This week I interview Victor Gill, CEO and Co-Founder of STRT. STRT is a new startup based in Salt Lake City that is really focused on creating a community of entrepreneurs and giving them the tools they need to become successful.