Duo On Air Podcast (Duo Collective)
Explorez tous les épisodes de Duo On Air Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 30 Sep 2024 | #138: How To Prepare For SearchGPT | 00:25:18 | |
Have you heard of SearchGPT? In today’s episode, we’re diving into this new tool developed by OpenAI that merges search engine functionality with conversational AI. We’ll break down what SearchGPT is, how it’s different from Google, and what this means for SEO. Plus, we’re sharing actionable tips on how to prepare your content—like focusing on conversational language, long-tail keywords, and local SEO. Don’t worry, we’ve got you covered with everything you need to know to stay ahead of the curve! Episode Show Notes: https://duocollective.com/blog/how-to-prepare-for-searchgpt Links Mentioned in This Episode: #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care #98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses https://duocollective.substack.com/ Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 02 Dec 2024 | #148: How to Strategically Launch Your New Brand | 00:16:54 | |
Ready to launch your new brand but not sure where to start? In this episode, we’re walking you through how to make your brand launch seamless, strategic, and fun! From creating a timeline and checklist to updating everything from your website to your email signature, we’ll share the steps to ensure your launch is consistent and purposeful. Plus, we’re spilling tips on building hype and getting your audience excited for the big reveal. Whether it’s your first launch or a rebrand, this episode has everything you need to do it right! Episode Show Notes: https://duocollective.com/blog/how-to-strategically-launch-your-brand Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 30 Dec 2024 | #152: How We Built Multiple Revenue Streams (And You Can Too) | 00:39:27 | |
Curious about creating multiple revenue streams? In this episode, we’re breaking down how we diversified our income and how you can do it too. From one-on-one services and digital products to memberships and paid webinars, we’re sharing what’s worked for us and how we’re scaling sustainably. Whether you’re looking to start small or dream big, this episode will inspire you to explore new income opportunities and build a more stable, scalable business. Episode Show Notes: https://duocollective.com/blog/how-we-built-multiple-revenue-streams-and-you-can-too Links Mentioned in This Episode: Episode #147: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency Episode #112: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success https://duocollective.com/blog/tips-for-surviving-a-slow-season-of-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 20 May 2024 | #120: A Peek Inside The Nonprofit World & A Big Duo Announcement | 00:40:29 | |
In today's episode, we sit down with Terra from Gloves for Grief to uncover the heartfelt journey of starting a nonprofit. We chat about the early steps of launching a nonprofit, fundraising strategies and the challenges that come with it. Plus, we have an extra special announcement that was inspired by our partnership with Gloves for Grief... You are not going to want to miss this! Links Mentioned in This Episode: Duo Gives Back: https://duocollective.com/duo-gives-back Episode Show Notes: https://duocollective.com/blog/starting-a-non-profit-with-gloves-for-grief Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 14 Oct 2024 | #140: Stop Focusing on Price | 00:18:58 | |
In today’s episode, we’re diving into why focusing on price isn’t the reason people aren’t buying from you. Instead, we’ll explore the real reasons behind low sales—like weak messaging, lack of trust, or not understanding your audience. We’ll share tips on how to create a stronger sense of value, build credibility, and remove barriers that may be stopping your audience from hitting “buy.” It’s time to shift your focus from price to what really matters! Episode Show Notes: https://duocollective.com/blog/stop-focusing-on-the-cost-of-your-services Links Mentioned in This Episode: #12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts #17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 17 Feb 2025 | #157: The Secret to Consistent Website Updates: Website Working Days | 00:42:30 | |
Keeping your website fresh doesn’t have to be overwhelming! In this episode, we’re sharing the secret to consistent website updates—Website Working Days. Learn how setting aside dedicated time to refresh content, fix outdated info, and improve SEO can keep your site working for you. Plus, we’ll share tips on making website updates more fun and manageable (hint: coffee shops and checklists included!). Tune in to make website maintenance a habit, not a headache! Episode Show Notes: https://duocollective.com/blog/the-secret-to-consistent-website-updates Links Mentioned in This Episode: #116 https://duocollective.com/blog/website-homepage-design-tips #102 https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 27 Jan 2025 | #154: The Q1 Meetings & Time Blocks You Need On Your Calendar | 00:29:53 | |
Struggling to stay organized and productive? In this episode, we’re sharing the key Q1 meetings and time blocks you need to have on your calendar. From goal-setting and financial planning to content batching and team check-ins, these meetings will help you stay aligned, focused, and ahead of the game. Whether you’re running a team or flying solo, these tips will ensure you’re setting the tone for a successful and intentional year. Let’s get those calendars ready! Episode Show Notes: https://duocollective.com/blog/meetings-and-time-blocks Links Mentioned in This Episode: #152: https://duocollective.com/blog/how-we-built-multiple-revenue-streams-and-you-can-too #151: https://duocollective.com/blog/ways-to-celebrate-your-growth-reflect-avoid-burnout-in-the-new-year #141: https://duocollective.com/blog/annual-business-planning-meeting #133: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 06 Jan 2025 | #153: SEO & Branding Predictions for 2025 | 00:36:07 | |
Curious about what’s next in SEO and branding? Today, we’re diving into our top predictions for 2025, from the rise of AI-driven strategies to the return of authentic, real-world branding. We’ll explore trends like retro-futurism, zero-click searches, and the growing importance of quality content. Whether you’re a business owner, marketer, or creative, these insights will help you stay ahead of the curve and prepare for what’s coming next year! Episode Show Notes: https://duocollective.com/blog/seo-branding-and-marketing-predictions-for-2025 Links Mentioned in This Episode: #147: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 02 Sep 2024 | #134: The Little Things That Make a Big Difference | 00:28:18 | |
In today’s episode, we’re shining a light on the little things that make a big difference in your business. From personalized touches like voice messages in DMs to going the extra mile with designed proposals, we’re exploring how small actions can have a huge impact on your brand and relationships. Whether it’s hosting local events or simply showing up consistently, these minor efforts add up to major results. Let’s talk about how you can start making these small but powerful changes today! Episode Show Notes: https://duocollective.com/blog/the-little-things-that-make-a-big-difference-in-our-business Links Mentioned in This Episode: #108: https://duocollective.com/blog/client-management-system-dubsado Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 07 Oct 2024 | #139: Simple Steps To Building Your Brand’s Voice | 00:32:54 | |
In today’s episode, we’re breaking down simple steps to help you create a brand voice that’s authentic, relatable, and consistent across all your communication channels. We’ll guide you through identifying your audience, aligning your voice with your values, and even using prompts to refine your current content. Get ready to craft a voice that not only represents your brand but also connects emotionally with your audience! Episode Show Notes: https://duocollective.com/blog/simple-steps-to-building-your-brand-voice-and-tone Links Mentioned in This Episode: #7: https://duocollective.com/blog/brand-strategy-vs-brand-design #126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand #44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know https://duocollective.com/blog/what-is-a-brand-style-guide Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 31 Oct 2024 | #143: BONUS (Halloween) The Skeletons in Our Business Closet | 00:16:38 | |
Halloween bonus alert! In today’s special episode, we’re pulling back the curtain and sharing some of the “skeletons” in our business closet. From late nights and self-doubt to past failures and why we’ll never build websites again, we’re keeping it real with the struggles we face behind the scenes. Join us for a laugh (and maybe a few surprises) as we spill all the spooky truths about running a business! 👻✨ Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 17 Jun 2024 | #123: Should you buy multiple domains for your business? | 00:14:45 | |
In today’s episode, we’re busting the myth that owning several domains boosts your SEO. We’ll break down why this isn’t true, explore legitimate reasons you might want multiple domains, and reveal hidden costs you may not have considered. Plus, we’ll dive into the pros and cons of keyword-rich domains and how they impact your brand. Tune in to get the real scoop and make informed decisions about your domain strategy! Episode Show Notes: https://duocollective.com/blog/buying-multiple-domains-and-seo Links Mentioned in This Episode: #109 https://duocollective.com/blog/3-things-search-engines-do #19: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 01 Jul 2024 | #125: 3 SEO Tips for Product-Based Businesses | 00:17:51 | |
Running a product-based business and looking to boost your SEO? In today’s episode, we’re sharing three powerful SEO tips that can drive more traffic and increase your sales. From optimizing your product pages to creating keyword-driven category pages and investing in rich, long-form content, we’ll guide you through actionable strategies that have brought success to our clients. Get ready to enhance your product SEO and stand out in the crowded marketplace! Episode Show Notes: https://duocollective.com/blog/seo-tips-for-product-and-ecommerce-businesses Links Mentioned in This Episode: https://duocollective.com/seo-on-tap https://duocollective.com/seo-creative-resource-directory/ Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 13 May 2024 | #119: AI Tools We Are Loving For Our Business | 00:26:41 | |
Have you been thinking of using AI for your online business? In today's episode, we share our favorite AI tools that have been beneficial in our business, and we also cover tools where the verdict is still out! This episode is all about providing recommendations that could save you time and enhance your processes and workflows with tools that will make your life easier! Links Mentioned in This Episode: Quiz made with Interact AI: Find your SEO Superpower Episode #98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses Episode #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care Episode Show Notes: https://duocollective.com/blog/ai-tools-we-love-for-our-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 22 Jul 2024 | #128: Our Honest Thoughts on Using Fiverr for Your Logo | 00:41:54 | |
Today we are talking with Kerrie Fitzgerald, an e-commerce and product business educator & consultant, and host of a top 100 marketing podcast called The 6 Figure Product Business Podcast. We’ve been friends with Kerrie since Duo was born and we recently had the opportunity to work with her on a branding project for her new poo bag business. In this episode, she’ll share her experience working with Duo vs. going the DIY route, including getting a Fiverr logo for her brand. Episode Show Notes: https://duocollective.com/blog/fiverr-logo-vs-professional-branding Links Mentioned in This Episode: https://www.instagram.com/amusejoypoobags/ Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 23 Sep 2024 | #137: Tips for Surviving A Slow Season of Business | 00:39:06 | |
Feeling the pressure of a slow season in your business? In today’s episode, we’re getting real about how to navigate those tough times when business feels quiet. We’ll share practical tips like leveraging paid webinars, creating partnerships, and focusing on content creation. Plus, we’ll dive into how to network, listen to your audience, and even explore new revenue streams. This episode is all about staying proactive and finding new opportunities during slow seasons! Episode Show Notes: Links Mentioned in This Episode: https://duocollective.com/blog/tips-for-surviving-a-slow-season-of-business #133: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 12 Aug 2024 | #131: Answering All Your SEO Keyword Questions | 00:13:07 | |
Got SEO keyword questions? We’ve got answers! In today’s episode, we’re diving deep into the world of SEO keywords, breaking down everything from what keywords are to how to choose the right ones for your content. We’ll discuss common myths, the importance of context over keyword density, and the four different types of SEO keywords you should know. Whether you’re just starting out or looking to refine your strategy, this episode is packed with insights to help you navigate the keyword game with confidence! Episode Show Notes: https://duocollective.com/blog/answering-all-your-seo-keyword-questions Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 09 Dec 2024 | #149: 5 Things You Need To Do If You Are Launching A Website | 00:32:21 | |
Launching a website soon? In this episode, we’re breaking down the 5 essential steps to set your site up for success. From creating a clear structure and optimizing images to crafting SEO titles and submitting your sitemap, we’re sharing the practical tips that make all the difference. Plus, we’ve got bonus advice on blogging before launch to give your site even more momentum. Whether you’re DIYing your website or working with a designer, these steps will help your site shine and get found faster! Episode Show Notes: https://duocollective.com/blog/5-things-to-do-for-seo-if-you-are-launching-a-website-soon Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 18 Nov 2024 | #146: If We Started Our Business Over Today, What Would We Do Differently? | 00:30:35 | |
In today’s episode, we’re reflecting on the lessons learned and the strategies we’d change if we could start over. From prioritizing brand strategy over chasing clients to building a financial foundation from day one, we’re sharing the insights that would have saved us time, stress, and sleepless nights. Whether you’re just starting out or looking to refine your approach, this episode is packed with actionable tips to set your business up for success. Episode Show Notes: https://duocollective.com/blog/what-we-would-do-differently-in-our-first-year-of-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 28 Oct 2024 | #142: Your Permission To Break Some Brand Rules | 00:36:14 | |
In today’s episode, we’re giving you permission to have a little fun with your brand. We’ll talk about when it’s okay to step outside your usual style, like adding seasonal colors or trying new trends on social media, and why this flexibility can boost engagement. From playful icons to unexpected content, we’re sharing tips to keep things fresh while staying true to your brand’s core. Let’s explore the rules you can bend to show up more authentically! Episode Show Notes: https://duocollective.com/blog/your-permission-to-break-some-brand-rules Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 04 Nov 2024 | #144: SEO in Ten Minutes a Day | 00:16:47 | |
Think SEO takes hours? In today’s episode, we’re proving you can make meaningful SEO improvements in just ten minutes a day. We’ll share 10 quick, impactful SEO tips—from optimizing titles to adding internal links—that can help boost your rankings without overwhelming your schedule. Whether you’re new to SEO or just need easy wins, these tips are designed to fit into your day with ease. Episode Show Notes: https://duocollective.com/blog/quick-seo-tips Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 05 Aug 2024 | #130: A List of All the SEO Tools We Use and Love | 00:20:15 | |
Curious about the SEO tools we swear by? In today’s episode, we’re sharing our ultimate list of SEO tools that have proven to be game-changers for our business. From essential Chrome extensions to comprehensive platforms like Semrush and Ubersuggest, we’ll cover tools that help with everything from keyword research to meta descriptions and page speed insights. Get ready to enhance your SEO strategy with tools that can save you time and boost your search engine rankings! Episode Show Notes: https://duocollective.com/blog/seo-tools-for-small-businesses-we-use-and-love Links Mentioned in This Episode: #48: https://duocollective.com/blog/seo-keyword-research-tools Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 16 Dec 2024 | #150: The Top 9 Branding Tools We Use | 00:22:43 | |
Looking for tools to make branding easier and more fun? In this episode, we’re sharing our top 9 favorite branding tools that help us (and our clients) stay organized, creative, and efficient. From finding the perfect font, color palette, or stock photo to compressing images and creating stunning designs, this list has everything you need to elevate your brand. Whether you’re starting fresh or refining your style, these tools will save you time and make the process seamless! Episode Show Notes: https://duocollective.com/blog/must-have-branding-tools Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 11 Nov 2024 | #145: Reasons Why Paid SEO Doesn’t Work | 00:21:58 | |
Thinking about investing in paid SEO? In today’s episode, we’re breaking down why it often doesn’t work as a standalone strategy. From high costs and low transparency to missing out on building long-term authority, we’ll share the pitfalls of relying solely on paid SEO. Plus, we’ll talk about why organic SEO is the better bet for sustainable growth and how to make it work for your business. Episode Show Notes: https://duocollective.com/blog/why-paid-seo-doesnt-work Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 08 Jul 2024 | #126: Does Your Branding Pass This Test? | 00:23:24 | |
Does your branding pass the test? In today’s episode, we’re diving into the three C’s of branding—Clarity, Consistency, and Constancy—to see if your brand stands strong. We’ll explore what each C means, why it’s crucial for your brand’s success, and share examples of brands that get it right. Get ready to play a fun game that will help you evaluate and strengthen your brand’s foundation. Let’s ensure your brand is clear, consistent, and built to last! Links Mentioned In This Episode: https://duocollective.com/blog/having-a-strong-brand-can-help-your-seo Episode Show Notes: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 24 Jun 2024 | #124: Marketing Strategies for Overwhelmed Business Owners | 00:23:14 | |
Feeling overwhelmed with your marketing? In today’s episode, we’re tackling the chaos head-on with strategies tailored for busy business owners. We’ll dive into why you might feel swamped, how to identify your most impactful marketing channels, and ways to streamline your efforts. From understanding the 80/20 rule to analyzing your data, we’ve got you covered with practical tips to focus on what truly moves the needle. Tune in to simplify your marketing and reclaim your time! Episode Show Notes: https://duocollective.com/blog/marketing-strategies-for-overwhelmed-business-owners Links Mentioned in This Episode: #88: https://duocollective.com/blog/how-many-channels-to-market-your-business #37: https://duocollective.com/blog/how-to-diy-an-organic-marketing-roadmap Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 10 Feb 2025 | #156: Color Theory & Why It’s Important | 00:39:40 | |
Ever wonder why certain brands just feel right? It’s all about color theory! In this episode, we’re diving into how color influences perception, evokes emotions, and plays a critical role in branding. From the psychology behind different colors to real-world brand examples, we’ll help you understand how to choose the perfect colors for your business. Episode Show Notes: https://duocollective.com/blog/color-theory Links Mentioned in This Episode: #150 https://duocollective.com/blog/must-have-branding-tools #60 https://duocollective.com/blog/4-common-branding-mistakes Freebie: https://duocollective.com/brand-basics-diy-guide Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 19 Aug 2024 | #132: What Kind Of Results Can SEO Get Me? | 00:21:23 | |
Wondering what kind of results SEO can get you? In today’s episode, we’re pulling back the curtain on some real-life SEO success stories. We’ll break down the specific updates we made to our clients’ websites, the results they achieved, and how SEO can be tailored to deliver impactful results for your business. From keyword opportunities to indexing boosts and page one rankings, we’re sharing all the details. Get inspired and see how these strategies could work for you too! Episode Show Notes: https://duocollective.com/blog/seo-results-from-real-clients Links Mentioned in This Episode: #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 10 Mar 2025 | #160: Why Most Websites Get Zero Traffic and How to Fix It | 00:24:49 | |
Wondering why your website isn’t getting any traffic? In today’s episode, we’re breaking down why 90% of websites get zero traffic from Google—and how to make sure yours isn’t one of them. From building a solid keyword strategy and optimizing your site structure to creating quality, search-friendly content, we’ll share practical tips to help you boost your website visibility. Plus, get the details on our upcoming free live webinar where we’re sharing 5 real ways to get found online. Tune in and start getting more eyes on your business! Episode Show Notes: https://duocollective.com/blog/why-websites-get-zero-traffic Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 24 Feb 2025 | #158: The Realities of Motherhood and Running a Business | 00:48:25 | |
Motherhood and entrepreneurship—two full-time jobs, one wild ride. In this episode, we’re getting real about the challenges, wins, and lessons learned from juggling business and babies. From navigating shifting schedules and setting boundaries to embracing flexibility (and asking for help!), we’re sharing what’s worked for us and why giving yourself grace is key. If you’ve ever struggled to “turn it off” or felt the pressure to do it all, this one’s for you. Let’s talk about the real side of being a mom and business owner! Episode Show Notes: https://duocollective.com/blog/the-realities-of-being-a-mompreneur Links Mentioned in This Episode: https://duocollective.com/blog/being-a-mom-entrepreneur #67 https://duocollective.com/blog/how-i-work-as-a-mom-and-ceo-with-limited-childcare Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 03 Mar 2025 | #159: How We Plan Social Media Content for Duo Collective | 00:32:41 | |
Ever feel like social media content planning is way more complicated than it needs to be? In this episode, we’re pulling back the curtain on how we plan content each month at Duo Collective. From our go-to Content CEO Days and favorite tools for saving inspiration to how we map out our entire month (and avoid the “What should we post today?” panic), we’re sharing the exact process that keeps us consistent and stress-free. Tune in for practical tips, behind-the-scenes insights, and a fresh take on showing up as your real self online! Episode Show Notes: https://duocollective.com/blog/how-we-plan-social-media-content Links Mentioned in This Episode: #54 https://duocollective.com/blog/the-secret-motivation-to-being-consistent-on-instagram #26 https://duocollective.com/blog/showing-up-as-your-authentic-self Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 29 Jul 2024 | #129: What Comes First? SEO or Branding? | 00:20:42 | |
Have you been asking the question, "Should I focus on SEO or Branding first?" In today's episode, we take a dive into how to decide which you need first. From thinking through your Brand Strategy to what your goals for your business are, we will give you some practical questions to find out where your focus should be. Episode Show Notes: https://duocollective.com/blog/what-comes-first-seo-or-branding-services Links Mentioned in This Episode: #7: https://duocollective.com/blog/brand-strategy-vs-brand-design #126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 23 Dec 2024 | #151: Ways To Celebrate Your Growth, Reflect & Avoid Burnout In The New Year | 00:36:40 | |
Feeling burnt out by the hustle? In this episode, we’re sharing ways to celebrate your growth, reflect on your wins, and set yourself up to avoid burnout in the new year. From creating a “win wall” to journaling your successes and challenges, we’ll help you embrace reflection as a tool for clarity and motivation. Plus, we’re diving into tips for setting realistic goals, building in rest, and finding more joy in your business. Start the new year refreshed and ready to thrive! Episode Show Notes: https://duocollective.com/blog/ways-to-celebrate-your-growth-reflect-avoid-burnout-in-the-new-year Links Mentioned in This Episode: #17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey #141: https://duocollective.com/blog/annual-business-planning-meeting #61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert #19: https://duocollective.com/blog/ai-tools-we-love-for-our-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 21 Oct 2024 | #141: A Peek Behind the Scenes at our Annual Planning Meeting | 00:39:47 | |
Curious about how we plan for the year ahead? In today’s episode, we’re taking you behind the scenes of our annual planning meeting, sharing everything from why we do it to how we structure the day. We’ll talk about setting clear goals, evaluating our brand strategy, and even sprinkling in some creative moments to keep things fun! Plus, we’re sharing our tips for planning your own meeting and lessons learned from our experience. Ready to see how we set ourselves up for success? Episode Show Notes: https://duocollective.com/blog/annual-business-planning-meeting Annual Planning Meeting Agenda Template: https://duocollective.com/annual-planning-agenda-template Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 26 Aug 2024 | #133: Why the Anti-Meeting Culture Hurt our Business | 00:24:23 | |
In today’s episode, we’re diving into why the anti-meeting culture actually hurt our business. While cutting out meetings seemed like a great way to boost productivity, we soon realized it led to communication breakdowns, a lack of clear goals, and feeling disconnected from our big-picture vision. We’re sharing how we’re reintroducing meetings with a smarter, more strategic approach to keep our business on track and our team connected. Let’s talk about finding the right balance! Episode Show Notes: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 25 Nov 2024 | #147: How We Are Building Our Boutique Marketing Agency | 00:27:37 | |
Curious about what it takes to grow a boutique marketing agency? In this episode, we’re sharing how we’re building our business with an intentional agency model in mind. From stepping into C-level roles to finding the right team members, we’re breaking down how we’re creating space to focus on strategy while scaling our operations. Whether you’re dreaming of growing a team or just curious about how we’re making it happen, this episode gives you a behind-the-scenes look at our journey. Episode Show Notes: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 03 Jun 2024 | #121: How to Choose the Best Keywords | 00:16:35 | |
In today's episode, we're diving deep into a topic that's a game-changer for your online visibility: How to Choose the Best Keywords. 🎯 Whether you're a seasoned blogger or just starting out, finding the right keywords can feel daunting. But don't worry—we're breaking it down step-by-step to boost your confidence and improve your search rankings! Links Mentioned in This Episode: Episode Show Notes: https://duocollective.com/blog/how-to-choose-seo-keywords https://duocollective.com/free-seo-tools Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ #15: https://duocollective.com/blog/3-google-analytics-metrics-every-beginner-should-know #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process | |||
| 06 May 2024 | #118: 12 Things We Let Go Of In Order To Grow Our Business | 00:38:26 | |
In today's episode, we're diving into some KEY things that we have had to let go of in order to grow our business. There is so much nose out there in the online space about what you should and shouldn't do - and this is our reflection of what we've tried, what worked and what didn't, and what we're doing right now to grow our business. Links Mentioned in This Episode: Episode #50: How to Feel More Confident About Your Business Finances Episode Show Notes: https://duocollective.com/blog/12-things-we-let-go-of-in-order-to-grow-our-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 15 Aug 2022 | #30: How To Write Personality-Packed Copy With My Write Hand Woman | 00:22:16 | |
Lucy walks us through what your brand copy might be missing and why you might be struggling to standout amongst your competition.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/personality-packed-copy-with-my-write-hand-woman/ | |||
| 19 Dec 2022 | #46: 11 Things To Automate In Your Business | 00:31:10 | |
That to-do list is long— we get it! As a solopreneur or even a small team, your hours are limited. Yet, for some reason we really struggle to set up things to automate. Why? Because we think we can do it better.
Your time is valuable. It's a resource you can never get back. So, let's start with some baby steps. If you have nothing, or very little, automated in your business, then this list is for you.
Here are 11 different things we automate for our creative business that help save us time, money and headache.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/11-things-to-automate-in-your-creative-business
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 12 Jun 2023 | #71: How a Strong Brand Boosts Your SEO Strategy | 00:14:52 | |
Have you ever wondered why we chose to pair branding and SEO as our core business services? Well other than the fact that we are obsessed with these two topics. 😉
So why search and design and how can having a strong brand help your SEO? We are unveiling the synergies between these two topics and how they can enhance your organic marketing strategy. And yes, this means both visually and from a strategy perspective. And no, we are not just talking about your logo. (It’s never just about the logo!)
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/having-a-strong-brand-can-help-your-seo DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 09 May 2022 | #16: 5 Easy Reel Ideas Where You Don’t Have To Show Your Face | 00:14:25 | |
If you want to grow on Instagram, you have to create reels. But you don't have to show your face if you aren't ready. Here are some easy ways to still show up on Instagram Reels without being in front of the camera. BONUS: make sure to check out the show notes for free downloadable templates and covers in Canva!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-easy-reel-ideas-where-you-dont-have-to-show-your-face/ | |||
| 19 Sep 2022 | #33: Finding Balance As An Entrepreneur With Our Coach Val Marlene | 00:39:16 | |
Val Marlene doesn't shy away from the tough questions about balance, boundaries and finances when it comes to running your business your way.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-secret-to-defining-boundaries-balance-with-val-marlene-creative/ | |||
| 13 Mar 2023 | #58: Grow Your Email List With These Lead Magnets | 00:23:21 | |
Email marketing has always been a huge priority for us. Even in the early days when we didn't have Tuesday Tips & Sip, we knew growing our list was important. So we decided to collect all of our favorite lead magnets, just for you.
Here are our favorite ways to grow our email list and ways to inspire you to start or continue growing that list too!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 18 Dec 2023 | #98: Steal These ChatGPT Prompts For Easy Content Creation | 00:33:02 | |
In today's fast-paced digital world, staying ahead in content creation can feel like an uphill battle. But what if AI could be your secret weapon? In this episode, we're diving into the transformative power of ChatGPT with simple hacks and AI prompts that change the game.
Join us as we uncover the smart, time-saving strategies using ChatGPT, making content creation not just more efficient but downright enjoyable. Whether you're a seasoned entrepreneur or just starting, we'll guide you through the ins and outs of using AI tools effectively.
So, whether you're battling content creation burnout or looking to spice up your strategy, this episode is your ticket to easier, more dynamic, and engaging content. It's time to let AI do the heavy lifting, so you can focus on what you do best: bringing your unique voice to the world.
Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/ #59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/ Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 01 Apr 2024 | #113: Declutter Your Business in Five Steps | 00:48:32 | |
It’s officially spring cleaning season, which means it’s time to see what needs to be cleaned up in your business. This is something we definitely need to be better at (don’t even talk to us about our inboxes 😬) So selfishly, we loved talking to Jade to get some tips on how to declutter your business.
Show Notes: https://duocollective.com/blog/declutter-your-business-in-5-steps Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 22 Jan 2024 | #103: Breaking Down Our Favorite Website Platform | 00:23:15 | |
We are spilling all the beans on our favorite website platform and why— from both a design and an SEO perspective. If you are still deciding what platform to use to build your website, or thinking you may need a change... tune in!
Show Notes: https://duocollective.com/blog/why-we-chose-showit-for-our-website Snag One Month Free of ShowIt Here: https://showit.com/?referralCode=duocollective Use DuoCollective15 to Save 15% off Tonic templates: https://tonicsiteshop.com/?ref=DuoCollective Northfolk: https://northfolk.co/yt-asset-library/ ShowIt Facebook Group: https://www.facebook.com/groups/604255509723635 TinyJPG: https://tinyjpg.com/ CompressJPEG: https://compressjpeg.com/ Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 19 Feb 2024 | #107: Sick of Social Media? Listen To This. | 00:50:32 | |
Maybe you love social media or maybe you hate it? Regardless of how you feel about the social platforms, we all understand that we can’t lay our entire business foundation on them. But today we are going one step deeper. We aren’t just talking about how to survive without social media and that it is possible. But we are talking about the psychology of what these platforms can do to our mind. This episode isn’t meant to be scary, but to share some of the facts on why we may have this love-hate relationship with Instagram or TikTok. And of course to talk through healthy boundaries that should all tie back to your brand values.
Show Notes: https://duocollective.com/6-marketing-strategies-that-arent-social-media Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 07 Mar 2022 | #7: Brand Strategy vs. Brand Design | What’s The Difference? | 00:20:55 | |
Let's dig into the differences between your brand strategy vs. brand design. Here's why they are both so important to understand when starting your business or investing in a rebrand.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/brand-strategy-vs-brand-design/ | |||
| 30 May 2023 | #69: A Breakdown Of My SEO Audit Process | 00:18:57 | |
Have you ever wondered how we audit our client's website and overall SEO performance? Well, today’s your lucky day! On this podcast episode I am breaking down how I approach different SEO projects for businesses of all sizes. The best part is, that no two SEO projects are the same— and that is why I love this work so much!
There are normally three opportunity buckets my clients usually fall into. This helps determine where I should spend the most time researching and optimizing. Chances are, you will too. So follow along and see where you might need to focus on growing your SEO next.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/a-breakdown-of-my-seo-process DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
BACKLINK CHALLENGE: https://duocollective.com/5-day-backlink-email-challenge
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| 01 May 2023 | #65: Signs You Are Ready To Pivot Your Business | 00:31:21 | |
Today, we are talking about something that is very real in our business right now and that is this feeling that something needs to change. We've made a few big changes recently. We actually ended a program we thought we were going to love. It was disheartening. But you know what's more disheartening? Sticking with something that doesn't feel right. After all, there’s nothing wrong with changing your business - it is your business, right!?
It’s terrifying, but it’s a gut feeling that it’s time to grow and change. If you’re in the same boat, we hope this episode will encourage you to follow your gut and make a change!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/signs-you-are-ready-to-pivot-your-business DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 12 Dec 2022 | #45: Are Instagram Reels The Only Thing That Work Now? | 00:23:51 | |
Should you be posting static content to your feed anymore? Are reels and video the only way to grow? We are breaking down one of the most asked questions about the Instagram algorithm.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/instagram-reels-vs-posts-which-should-you-focus-on DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 11 Apr 2022 | #12: How To Make Writing About Your Business, Brand & Self Suck Less | 00:24:45 | |
Do you struggle to write your own website content? Introducing our first guest, a website and launch copywriter from Between The Lines Copywriting. Learn her secrets & simple strategies to craft copy that actually converts.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/ | |||
| 30 May 2022 | #19: Avoid These 7 Bad SEO Strategies | 00:25:05 | |
You can't trick search engines like Google. If it sounds too good to be true, it probably is! Tune in to hear 7 SEO strategies you should avoid for your small business website.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/ | |||
| 05 Feb 2022 | #2: Meet Duo Collective | A Behind the Scenes Look at Business Besties | 00:13:59 | |
Meet Abbey & Courtney of Duo Collective, a boutique marketing agency based in Minneapolis, Minnesota and the hosts of The Duo On Air Marketing Podcast.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast/ | |||
| 25 Mar 2024 | #112: What Worked & What Didn't for Our Latest Course Launch | 00:44:54 | |
We are sharing behind the scenes of our latest launch for our DIY SEO Course, SEO On Tap! We’ll talk about how it came to life, why it was a success, and what we’d do differently. If you’ve been thinking about launching a course or you’re just curious about what it’s like to create one, this episode is for you!
Show Notes: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 11 Dec 2023 | #97: How To Market Your Business With Data in 2024 | 00:44:09 | |
Joining our podcast today is on of our past SEO students, Rachael Woods from Woods MarCom. She specializes in bringing her clients the best data-driven marketing strategies. Of course Abbey's nerdy SEO self was thinking, “Heck yes, bring on the data!”
In this episode, we talk about the importance of a customer research strategy and how it can impact where you spend time marketing your business. As always, we promise to remove the jargon and give you some simple strategies to get started. Let’s dig in together and start thinking differently about our 2024 marketing strategy.
Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/customer-research-strategy Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 13 Nov 2023 | #93: Boost Your Reach with These Pinterest Hacks | 00:41:44 | |
Ready to up your Pinterest game? In this episode, we're diving into how this platform can massively boost your reach, organically. We’ve got Laurel, an SEO and Pinterest expert, joining us to share practical, easy-to-implement Pinterest strategies. Whether you're starting fresh or looking to breathe new life into your Pinterest presence, this episode is packed with straightforward tips and insights. Forget complex jargon; we're keeping it simple and effective. Tune in to discover how you can make Pinterest work harder for your business.
Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/tips-to-boost-your-organic-traffic-with-pinterest Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 03 Apr 2023 | #61: Automation & System Set Ups with Dubsado Expert | 00:48:58 | |
We are so excited to introduce you to Taryn Rachelle from The Social Lifestyle Co. Taryn is a wealth of knowledge when it comes to building effective systems through automation using tools like Dubsado and ClickUp. We honestly felt pretty dang good about the automations and workflows we have instilled in our business. But after this chat, we realized we've barely scratched the surface.
This episode has already inspired us to revamp our own systems to create an even better client experience with tools we already use like Dubsado, Zapier and Google Workspace. We can't wait to hear how you implement these tips into your own business!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 13 Jun 2022 | #21: 3 Easy Ways To Get Backlinks For Your Website Today | 00:18:04 | |
Here are some easy ways to get backlinks for your website to help improve your organic SEO by ranking higher on search engines and improving your authority.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-easy-ways-to-get-backlinks-for-your-website/ | |||
| 23 Jan 2023 | #51: Are You Making Financially Smart Decisions? | 00:30:49 | |
Are you ready to hire a bookkeeper? Can you afford that next investment? Could you take a maternity leave and still pay yourself? What types of reports do you need to track in your business to make financially smart decisions? These are all questions we discuss with our bookkeeper, Madison. Madison Dearly is a bookkeeping team serving brand and website designers and female business owners in the online space with friendly, hands-on financial tracking and analysis. With a ton of experience in small business accounting, Madison Dearly understands how confidence in your business's financial health fuels the growth you deserve. (And it also supports the lifestyle you work so hard to afford!) In short, these gals are not your dad's stodgy bookkeeper, okay?
Get her Online Business Budget spreadsheet template Download her Paid Maternity Leave spreadsheet template DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/make-financially-responsible-decisions-in-business DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 28 Nov 2022 | #43: Can Anyone Write A book? | 00:42:28 | |
Do you want to write a book? Kerrie Fitzgerald tells us all about her upcoming book and the challenges she has faced along the way.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/can-anyone-write-a-book-with-kerrie-fitgerald/ | |||
| 05 Sep 2023 | #83: Introducing SEO’s Newest Metric: Brand Authority | 00:14:11 | |
SEO is evolving, and there's a new metric on the block that's making waves: Brand Authority. You already know we’re your besties in everything search and design, and this new metric just brought it all together for us!
In this episode, we dive deep into why branding is becoming a big deal in SEO and how it pairs with one of the biggest SEO metrics we watch for ourselves and our clients, Domain Authority. Plus, we'll share some neat tricks to boost your brand's presence online. Tune in for a fresh take on the evolving landscape of SEO where branding is making waves.
Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/new-seo-metric-brand-authority Instagram: https://www.instagram.com/duoonairpodcast/ #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process/ #76: https://duocollective.com/blog/seo-maintenance-metrics/ | |||
| 29 Aug 2022 | #32: Do You Really Need Instagram For Your Business? | 00:32:20 | |
Join us and Tara Reid, The Introvert Coach, as we dig into introvert-friendly marketing tips and how you might not need Instagram to help grow your business.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tips-for-marketing-your-business-as-an-introvert/ | |||
| 11 Jul 2022 | #25: The Power Of Visual Storytelling With Dox Design | 00:42:20 | |
On this episode we dive into all things branding with Dox Design. What is visual storytelling and how can you use it to grow your brand?
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-power-of-visual-storytelling-with-dox-design/ | |||
| 27 Jun 2022 | #23: How To Secure Your First Speaking Gig, Gain Authority & Visibility | 00:25:32 | |
If the idea of speaking at an event makes you queasy, this episode is for you! Here's how to secure your first speaking gig in order to gain more authority and visibility for your small business.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/ | |||
| 08 Apr 2024 | #114: We Ran Paid Ads... Here's What Happened | 00:31:07 | |
We're stepping into uncharted territory – yes, we’re talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit. Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a solid organic foundation is crucial before you even think about opening your wallet for ads.
🔍 What’s Inside This Episode:
We're laying it all out there – the successes, the lessons, and the unexpected twists. Whether you're ad-curious or a seasoned pro looking for a fresh perspective, there's something in this episode for you! 🌟
Show Notes: https://duocollective.com/blog/our-experience-running-paid-ads Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 31 Oct 2023 | #91: Marketing Tricks and Treats 👻 | 00:38:35 | |
Dive into the spooky side of marketing with us on this Halloween special episode! We even dressed the part— You'll have to tune in to "hear" 🎸🌏 Beware of the haunting tricks that have terrified so many entrepreneurs. But don't worry, just before the witching hour strikes, we'll conjure up a bag of digital goodies that you are definitely going to want! Remember, Halloween might be once a year, but these marketing tricks lurk all year round. So, tune in, stay vigilant out there! 🌌🕸️👻🍬🎙️
Links Mentioned In This Episode: Digital Treat Bag: https://duocollective.com/trick-or-treat Show Notes: https://duocollective.com/blog/marketing-tricks-and-treats Instagram: https://www.instagram.com/duoonairpodcast/
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| 16 Jan 2023 | #50: How To Feel More Confident About Money as an Entrepreneur | 00:27:18 | |
This was not something that came natural for us— in fact, it still doesn't! But understanding how to better manage our money has helped us make key business decisions that lead us down the path of success rather than failure. In this episode we chat about how to manage business finances from a partnership perspective, how the book Profit First influences our financial management, what our financial workflows look like, and some quick resources to get you started.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 20 Mar 2023 | #59: How To Start Using AI Tools— It Doesn’t Have To Be Hard! | 00:42:20 | |
You are going to love Cameron and Tia, a Minnesota photographer husband and wife team. Seriously, we couldn't stop laughing while having some insanely impactful conversations around AI. We wanted to have them on the podcast to talk about how they're using AI for their own small business. And then of course what learnings can we take away for you, our listeners.
We’ve talked about this a little on episode 57, where we dug into all things ChatGPT, but we really wanted to share some more real-life implications. We know AI can feel a tad bit scary and unknown. The more you hear about examples and ways to apply it to your own business, the simpler and more excited you are going to be. And just wait until you hear about a little phrase they coined called “curiosity hour”!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 02 Oct 2023 | #87: Meet Mila! Courtney’s Maternity Leave Recap | 00:37:38 | |
Are you ready!? Tune in as we dive into Courtney's maternity recap. From hopeful rainbows in Iceland to the joyous arrival of little Mila, this episode promises an emotional rollercoaster of love, the realness of those sleepless nights, and the intimate moments of becoming a first-time mom. Grab your headphones and get ready for a little sneak peek behind the scenes of our live as mama's and CEO's.
Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/courtneys-maternity-leave-recap Instagram: https://www.instagram.com/duoonairpodcast/ #55: https://duocollective.com/blog/preparing-for-maternity-leave/ | |||
| 25 Apr 2022 | #14: How To Sell In A Way That Feels Good With Gabrielle Laura Coaching | 00:33:30 | |
Gabrielle Laura is a niche expert and sales coach who is sharing all her secrets on the podcast. Learn some incredibly tangible strategies to find your own unique sales voice, build confidence and close the sale.
DUO COLLECTIVE SHOW NOTES: hhttps://duocollective.com/blog/selling-techniques-with-gabrielle-laura-coaching/ | |||
| 06 Nov 2023 | #92: Navigating Stress and Success Through Nervous System Health | 00:47:42 | |
Get ready to tune into a game-changing conversation that's all about the secret weapon in business you never knew you needed: your nervous system.
Forget the dry science lecture – we're mixing in-depth knowledge with our own brand of fun as we uncover how a well-tuned nervous system can be your ally in the entrepreneurial arena.
Join us and our guest Chelsea as we break down why feeling good isn't just a perk, it's a business strategy. We also share the everyday tools you can use to keep stress at bay and your decision-making sharp. Hit play and let's get into the nitty-gritty of nervous system!
Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/importance-of-nervous-system-health-as-an-entrepreneur Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 17 Jul 2023 | #76: SEO Maintenance & What Metrics Actually Matter | 00:19:26 | |
DOWNLOAD THE FREE SEO METRICS WORKSHEET
Today I am spilling the beans on how I feel about SEO retainer packages, why I don’t offer them, and what truly matters when it comes to SEO maintenance. Plus we even made you a free worksheet to manage all these metrics so you can track them and feel more confident in your SEO growth.
LINKS MENTIONED: SEO METRICS WORKSHEET: https://duocollective.com/podcast-freebie-seo-metrics DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-maintenance-metrics DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ EPISODE #19: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/ EPISODE #62: https://duocollective.com/blog/write-the-best-seo-title-and-meta-description/ EPISODE #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process/ | |||
| 14 Nov 2022 | #41: How To Build A Career Outside Of Your Comfort Zone | 00:29:00 | |
From nurse to law school to entrepreneurship — hear Irnise William's journey to pursuing her dreams for change against all odds.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-build-a-career-outside-your-comfort-zone-with-healthcare-attorney-irnise-williams/ | |||
| 18 Apr 2022 | #13: From Corporate Marketing To Entrepreneurship | 00:19:55 | |
Here's why you shouldn't ignore your past experiences, because they might just be your differentiator in entrepreneurship. Before Duo Collective, we worked the 9-5 agency & corporate lifestyle with big brand names, in a marketing niche called shopper marketing. Listen to how this corporate thought process translates today into our own organic marketing strategies that we build for our clients.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/from-corporate-marketing-to-entrepreneurship/ | |||
| 18 Jul 2022 | #26: Showing Up As Your Authentic Self | 00:23:51 | |
Easy tips and solutions on how to be your authentic self in order to better connect and engage with your audience.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/showing-up-as-your-authentic-self/ | |||
| 17 Apr 2023 | #63: The Do’s and Don’ts of using Canva For Your Business | 00:23:37 | |
Canva is one of our favorite business tools. It allows people not-so-versed in graphic design (hi, Abbey here!) to produce on-brand graphics quickly. Graphic designers love it because of its vast capabilities and ease of use compared to other platforms.
With Court’s magic graphic design eye, she’s put together a list of do’s and don'ts to make your graphics on Canva even better! If graphic design isn’t your forte, these tips will help you fake it 😉
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/canva-design-tips-from-a-brand-designer DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 14 Aug 2023 | #80: What It’s Really Like To Outsource Your SEO | 00:27:42 | |
Have you ever wondered what it's like to outsource your SEO with us? You're about to get a first-hand review! Today a former client of ours, Dana, is joining us! Dana is the founder of DWD Travel, and she is living the dream helping her clients plan dream destinations around the globe whether it be a romantic getaway or destination wedding.
We worked with Dana last year on an SEO website audit, and it was actually her idea to come on and share her experience, and we freakin’ love her for it. Not to mention, she got to record this episode in Costa Rica while she stayed inside an airplane-converted hotel room, and actually, monkeys started stealing her clothes while we were recording! 🤣 Honestly, this episode is too good. Let's get into it!
Links Mentioned In This Episode Show Notes: https://duocollective.com/blog/what-its-like-to-outsource-your-seo Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 25 Jul 2022 | #27: TikTok vs. Instagram | What You Need To Know From TikTok Queen Sarah Kleist | 00:39:28 | |
Listen from our guest Sarah Kleist as she takes us through her journey of going viral on TikTok, algorithm tips and how to get started today for your business.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tiktok-vs-instagram-with-kleist-creative/ | |||
| 20 Jun 2022 | #22: 4 Reasons It Might Be Time To Rebrand Your Business | 00:21:21 | |
When is the right time to rebrand your business? Maybe you've been feeling a little uninspired lately and can't quite put your finger on what might be wrong. Tune in to hear common signs to watch out for when it might be time to rebrand.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business/ | |||
| 05 Feb 2024 | #105: Tips To Boosting Your Profit Margin | 00:39:57 | |
Have you ever wondered how to keep more of your hard-earned money in the bank?! Then this episode is for you! It always seems to fly out the window! So, how do we increase our profit margin and reduce unnecessary costs? Kendra is here to help! She will go over everything you need to know about how to increase your bottom line.
Show Notes: https://duocollective.com/tips-to-increase-your-bottom-line Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/
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| 29 Jan 2024 | #104: How We Handle 10+ Clients At One Time | 00:33:50 | |
Today, we are talking about something that makes us feel a little crazy... how many clients we have at once and how the heck we manage it without dropping all the balls. 😅 In this episode we are getting real and sharing some of our favorite client management tips. While, of course, maintaining our sanity and growing our bottom line.
We just counted, and right now, we have 15 clients (plus about three more on hold for various reasons). This is on top of building a course, running a coaching program, managing a podcast, and, ya know, all the other personal life stuff going on.
It feels a little insane but also totally manageable at the same time... we are about to tell you how!
Show Notes: https://duocollective.com/blog/client-management-tips #61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/ Asana: https://duocollective.com/blog/how-to-use-asana/ Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 26 Feb 2024 | #108: Is Dubsado The Right Client Management System For You? | 00:34:48 | |
Are you finally feeling ready to invest in a client management system? Maybe you already have one and your wondering if it's the best tool for you? Or maybe you already love Dubsado like us and want to see if there are any fun tricks you might be missing. Either way, this episode is for you. Because today, we are joined by Becca Berg, the Co-founder and CEO of Dubsado! Grab your earbuds and enjoy!
Show Notes: https://duocollective.com/client-management-system-dubsado Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy Save 20% off your first year: https://www.dubsado.com/?c=duocollective Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 06 Jul 2023 | #74: How to Let Go and Outsource as an Entrepreneur | 00:19:41 | |
One of the very best things we did in our business within the last year was outsource, and it’s one of the reasons we have been able to bring in the consistent revenue we have now, even while Court is out on mat leave! This wasn’t easy though. As entrepreneurs, we constantly think of reasons NOT to outsource. Do you relate to any of these?
We have felt every single one of those, and we still feel them! Even though we do outsource, we could absolutely outsource more. It’s a constant battle to figure out what is worthy of outsourcing! So let's break it all down in this episode; how to let go and start outsourcing more and how to set your team up for success.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-let-go-and-outsource DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
EPISODE 61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/
EPISODE 50: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances/
EPISODE 33: https://duocollective.com/blog/the-secret-to-defining-boundaries-balance-with-val-marlene-creative/ | |||
| 02 May 2022 | #15: The 3 Analytics You Should Be Watching For Your Website | 00:17:45 | |
If you own a website, then this episode is for you! Do you ever wonder what Google Analytics metrics you should be looking at to measure your website performance? Here are three of the most important metrics even analytic beginners should understand.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-google-analytics-metrics-every-beginner-should-know/ | |||
| 21 Mar 2022 | #9: 6 Questions To Ask When Finding Your Niche | 00:19:16 | |
Our advice and tips on finding your audience niche and when you know it's time to narrow down your audience or offerings. Plus hear all about our own niche and strategy.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/6-questions-to-ask-when-finding-your-niche/ | |||
| 21 Feb 2022 | #5: 5 Ways To Grow Your Business Organically | 00:17:32 | |
Listen to our top 5 favorite ways to grow organically without spending a dime on paid ads.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-ways-to-grow-organically/ | |||
| 22 Aug 2022 | #31: 3 Easy SEO Tricks To Better Your Rankings, Quickly | 00:16:43 | |
You've heard us say organic SEO is a long game (and it is!) But today we are sharing 3 easy SEO tricks to help you rank higher. If you are looking for some easy SEO wins, tune into this episode!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-easy-seo-tricks-to-better-rankings-quicker/ | |||
| 08 May 2023 | #66: Tips For Building A Business Partnership As a Solopreneur | 00:39:36 | |
Have you thought about finding a business partner? We love connecting with other "Duos"— whether they started as partners, or found one along the way. But have you ever considered that you can have a partnership while still running your own business?
Take our guests, Isobel and Samara, for example. These two ladies run completely separate businesses yet collaborate together on client projects! They combine strategy, design, and copy to create swoon-worthy websites that work for their clients. Copy and design; a beautiful partnership!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-a-business-partner DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
MEET SAMARA: https://samarabortzdesign.com/
MEET ISOBEL: https://isobelgriffin.com/ | |||
| 13 Feb 2023 | #54: Strategies for Staying Motivated on Instagram | 00:19:29 | |
We get these questions All. The. Time. How do you post every day? (p.s. we don't!) How do you share Reels as much as you do? Truth is we are definitely not perfect and being consistent on Instagram is hard!
It’s not about posting daily or multiple times each day. It’s great to have a goal, but entrepreneurs put an insane amount of pressure on ourselves to show up without a reason why. Why are you trying to show up every day? What are you hoping to get out of posting every day? As small business owners, we sometimes fail to think about our audience and instead choose to please the Instagram algorithm first.
Can we take a different approach please? Can we all choose to focus on our people over the algorithm? Once you agree with that, let's talk about finding the motivation to be consistent on Instagram based on your rules— not the algorithms rules.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-secret-motivation-to-being-consistent-on-instagram
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ | |||
| 02 Feb 2022 | #1: The First 6 Things We Did When We Started Our Small Business | 00:17:24 | |
On the very first episode of The Duo On Air Marketing Podcast, we are sharing the first things we did when entering the entrepreneurial world and making our side hustle legit.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/6-things-we-did-when-we-started-our-small-business/ | |||
| 11 Mar 2024 | #110: Can You Really Do SEO Yourself? This Boutique's Experience. | 00:30:14 | |
Can you actually teach yourself SEO and see results? In this episode, we are chatting with Katy, who's not just a guest; she's walked the walk, having navigated the twists and turns of SEO with a little help from SEO On Tap— a self-paced online course for entrepreneurs who are sick of feeling overwhelmed with SEO and want to finally get it. Katy is here to spill the beans on what it really looks like to be a student of ours, the good, the hard and the totally unexpected. If you are curious if an SEO course can truly be your DIY guide to digital success, or you're just looking for some inspiration from someone who's been right where you are, this episode's got you covered.
SEO On Tap: https://duocollective.com/seo-on-tap Show Notes: https://duocollective.com/blog/a-peek-inside-diy-seo-course
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| 05 Feb 2022 | #3: The Two Types Of Instagram Content You Need For Your Business | 00:11:03 | |
If you are a small business owner or entrepreneur looking to drive real growth on Instagram in 2022, here are the key two pieces of content you need in your social strategy.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/two-types-of-instagram-content-you-need-for-your-business/ | |||
| 06 Jun 2022 | #20: How To Create The Best Instagram Profile Bio For Your Business | 00:19:19 | |
Walking you through exactly how to build the best Instagram profile bio that will capture your audiences attention and help you appear higher in search. We will talk you through keywords, call to actions and share tips to help you stand out.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-create-the-best-instagram-profile-bio-for-your-business/ | |||
| 11 Sep 2023 | #84: Is Substack the Perfect Platform for Your Content? | 00:34:53 | |
It’s our very first repeat guest, and we couldn’t be more honored to have her back on the pod! Introducing the one and only Sara from Between The Lines Copywriting. Sara first joined us on episode 12 to chat all about writing copy that converts. If you are a part of Sara’s weekly newsletter, Tuesday Table of Contents (link at the bottom to subscribe!), then you know she is not only amazing at writing copy that sells, but she is also an incredible storyteller.
We love sourcing new topic ideas from our listeners, aka you. And one of those topics was all about Substack. Our brains immediately thought of Sara, and you’ll soon find out why. If you don’t know what this is, don’t worry - we will get into all that goodness with the email marketing queen Sara.
Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/is-substack-the-right-platform-for-your-content Instagram: https://www.instagram.com/duoonairpodcast/ #12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/ | |||
| 15 May 2023 | #67: How I Work as a Mom and CEO with Limited Childcare | 00:22:15 | |
Soon enough you will be hearing about both of our journeys juggling motherhood and running a business. But since Court just had her sweet little baby, she has plenty of time to soak up those snuggles on her maternity leave before figuring all that out. So on this episode of Duo On Air, you are getting a sneak peek into Abbey's world with two little toddlers. Buckle up, because it's not a neat little schedule that's for sure.
It’s so hard to find a balance between work time and mom time. We want to spend all our time with our kids, yet we also have a business we love. We are constantly torn between the two. Chances are this struggle will never fade. We are always going to have to make sacrifices somewhere. So while I come to you on this episode sharing what works for me; it's not a science. I hope it gives you freedom and inspiration to dream up a world where you can do both. You can be both a mom and a CEO and you can love every minute of it.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-i-work-as-a-mom-and-ceo-with-limited-childcare DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
MATERNITY LEAVE EPISODE: https://duocollective.com/blog/preparing-for-maternity-leave/
MEET MILA 💕 https://www.instagram.com/p/CsOnGQ6uEdn/ | |||
| 05 Dec 2022 | #44: Branding Buzzwords You Should Know | 00:22:47 | |
Lets break through the jargon and "real" talk about all the elements you need to have a strong brand. When it comes to branding there is a lot of jargon out there. We are guilty of it ourselves, having come from the agency world. We find ourselves using brand terminology that our audience might not know or understand. If this is happening to you in your own world, you know how difficult it can be to close a sale when you don't speak the same language. So let's break this down. Let's talk about all of these fancy brand buzzwords, remove the corporate talk, and explain what they actually mean.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
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| 04 Dec 2023 | #96: Understanding the Importance of Submarks In Your Brand | 00:20:57 | |
In this episode, we reveal how these mini-branding heroes can add a punch of personality to your business. Perfect for places where your main logo can’t go. Submarks are your brand’s playful companions, ensuring consistency with a fun twist. Tune in as we share easy tips for creating submarks that truly complement your main logo. Whether you're just starting or thinking of adding a submark to your existing brand, we've got you covered. Let’s explore how these small marks can make a big impact!
Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-use-submark-logos-for-your-brand #44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know/ #81: https://duocollective.com/blog/search-experience-is-changing/ Instagram: https://www.instagram.com/duoonairpodcast/ | |||
| 22 Apr 2024 | #116: How To Make Your Website Homepage a Scroll-Stopper | 00:42:10 | |
Whether you’re rocking a single-page website or you’ve got an elaborate digital playground, we’ve got some savvy tips to help you make your homepage not just good, but delicious. This episode is packed with practical advice on how to structure your homepage, from clear navigation to catchy call-to-actions, and yes, even a little bit of SEO magic!
To make this episode even better, we have a checklist for you. Grab it below! Homepage Design Checklist: https://duocollective.com/116 Episode Show Notes: https://duocollective.com/blog/website-homepage-design-tips Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/ | |||