Drop The Mic with Jason Hunt (Jason Hunt)
Explorez tous les épisodes de Drop The Mic with Jason Hunt
| Date | Titre | Durée | |
|---|---|---|---|
| 04 Oct 2022 | 151 | How to get started in affiliate marketing - John Wright | 00:25:25 | |
Are you an affiliate marketer? Are you thinking of getting started as an affiliate marketer? In his episode, our guest has 20+ years of experience in online gambling and affiliate marketing. His startup StatsDrone aims to make your life easier, starting in affiliate marketing. We discuss at length what affiliate marketing is, the changing trends in the niche, and strategies on how to generate traffic. In this episode, you will also get advice on how to get started as an affiliate marketer and finally find out whether it's best if you diversify your target niche or if you should identify one niche and go with it. To help us through this topic, we host John Wright. Key Timecodes
| |||
| 14 Feb 2023 | 170 - The 4 C's To Selling Using META with Jason Hunt | 00:18:48 | |
In today’s episode, I am privileged to host myself to talk about the 4C’s To Selling via META. As many of you may be aware, META is an umbrella for the leading social media sites, including Facebook, Instagram, WhatsApp, Messenger, and Meta Quest. This is a very important subject in 2023, given that how we use Meta (Facebook, Instagram, Whatsapp) is no longer the same. The 4C’s to selling via Meta that I will be unwrapping in today’s episode are Content, Credibility, Conversation, and Conversion. Today, it is remarkably different in how we deploy our ads, our assets, and the creative, which are ever tweaking and changing. In 2023 and going forward, creating content specific to the particular platform underneath META is highly necessary. Given that a successful Instagram piece of content may sometimes replicate a different success on a Facebook feed, it is crucial that we split the content into relevant clips. We are better off having a plethora of content and testing it on various platforms to realize where it best fits. Also, in today’s solo episode, I address whether to use still pictures or video content on Meta’s platform for success. From our experience at Merged, we often find video content having greater success rates with the audience nowadays than still images which worked well in the past. I underscore the importance of having a brand ambassador as the face of the company in your Meta ads. This builds a sense of familiarity and trusts with the audience. In terms of credibility, I argue for the need to leverage it in your retargeting ads. In other words, you need to complement that content with a secondary piece that supports whatever you are talking about in the initial video. In the 3rd C, I share some tricks and hacks on tailoring your communication through a nurture email sequence. Regarding conversion, it is important not to force things, leaving the purchase decision to the potential client. This can save you from buyer’s remorse and keep your convert for longer as a paying client. Key Time Stamps
| |||
| 29 Mar 2024 | #204 - Anna Gita: Affiliate Marketing, Embracing AI and Leading a Performance Marketing Network | 00:45:12 | |
Anna Gita, CEO of MaxWeb, dives deep into the world of affiliate marketing, sharing her unexpected journey from a corporate path in America to becoming a pioneer in the affiliate marketing industry. Her story begins with a move back to Romania, a chance meeting that led her into affiliate marketing, and the subsequent founding of MaxWeb to address gaps in the affiliate network market. Anna's narrative unfolds through her strategic vision, focusing on traffic understanding to ensure offer success and the personal joys and challenges of working from Transylvania. She discusses MaxWeb's approach to employee incentives through travel opportunities, the utilization of ChatGPT for enhancing communication, and the importance of community building and thoughtful gifting in affiliate relationships. The conversation then shifts to the future of affiliate marketing in an AI-driven world, the meticulous process behind selecting offers for MaxWeb, and sage advice for new affiliates on choosing niches and the importance of building genuine relationships within the community. (00:01:35.400) - Anna’s transition into affiliate marketing Whether you're diving into affiliate marketing, exploring the impact of AI on digital strategies, or seeking to understand the dynamics of successful online marketing, this episode offers invaluable insights from one of the industry's leading voices. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video link: https://youtu.be/ps59N_gQIkg | |||
| 01 Nov 2022 | 155 | How to Create Landing Pages That Convert - Alisha Conlin-Hurd | 00:29:37 | |
In today’s digital marketing world, converting a visitor into a customer is one of the most coveted things. Every webpage owner yearns to have everyone click on their ad to develop enough interest in the product/service offered, sign up for the newsletter, or make an order. Landing pages are the first punch in running a successful digital marketing campaign. It is one thing to have landing pages and yet another to have landing pages that convert your web page visitor into a buying client. A landing page is only successful when it has an established audience and a call to action. In this episode, you will learn from our guest expert that making a successful landing page does not just entail creating it and then sitting back and hoping for the best. You will need to follow it with a selection of best practices to get the very most out of your landing page. Learn from digital marketing expert Alisha Conlin-Hurd how to build a functional landing page that attracts visitors and turns them into paying customers. Key Timecodes
| |||
| 01 Feb 2022 | 111 | Why Music Licensing Should be a Strategic Brand Choice - With Sam Parvin | 00:35:15 | |
Sam Parvin helps senior-level brand marketers to use music strategically and execute with ease, so that they are contributing value to their consumers and simultaneously creating a stronger brand. She is passionate about sharing her very specialized expertise in navigating the music licensing space to help people inspire the world through their marketing communications. She is a globally-awarded music supervisor for brands such as Coca-Cola, Maker’s Mark, Corona, and GMC. Mentioned in This Episode
What you will learn:
Sam Mentality - Quotes From the Show “We need music in our world” “Everybody feels connected to music” “Have someone in charge of music from start to finish on your project” “Meet your audience where they are” | |||
| 22 Aug 2023 | 197 - The Post-iOS14 Playbook with Kyle Hoffman | 00:20:47 | |
Have you taken advantage of the revolutionary iOS 14 Playbook to drive explosive growth for your business? In today’s digital world, the role of emerging technologies in the digital marketing landscape cannot be overstated. In episode 197 today, we are privileged to host Kyle Hoffman to successfully discuss navigating the post-iOS 14 world. Kyle’s marketing career background: He has been in the marketing space for quite some time now, having started at a performance agency before transitioning to paid media and as a fractional CMO for a number of brands. As a fractional CMO, he helped companies make sound marketing decisions and drive strategy. He ensures strategy alignment with the company’s vision through the cooperation of the marketing and sales departments. How he helped Wello Sock Brand to succeed: In October 2021, they launched Wello officially as a product-based brand after splitting from the mother company. Wello seized the opportunity of the existing gap in the compression socks market. Previously, customers were medically prescribed to wear compression socks neither found them fun, comfortable, or colorful. Consequently, Kyle came in to build the brand from the ground up and achieve function growth. With over 100,000 customers at present, Kyle projects that Wello is on track to sell over 1 million pairs of socks in 2023. Marketing changes in the post-iOS 14 playbook: Our guest expert today reckons that the marketing landscape experienced major shifts following the launch of iOS 14. He says that iOS 14 placed the burden on the creative, shifting from technical media buying to technical, creative development. As such, companies had to be highly purposeful and creative with development and testing the creative. He explains the testing method for a campaign to figure out what is working. Kyle says they tag a given element of creativity, especially mashed-up user-generated content, with the label. They integrate various modular assets that form a rich database that is tested to determine what is working and what areas need improvement. He attributes 80% of their content to style user-generated content because of the large network of content creators. Time codes
| |||
| 24 Nov 2020 | 043 | The Importance of Personal Branding for Entrepreneurs - with Puja Misra | 00:29:26 | |
Puja Misra is a Brand Strategist & a Photographer, she’s been in business for 10 years & is the President of an award-winning company “Zoom Into Life Studio”, that specializes in Brand Strategy & creating Visual Branding & Marketing Assets in terms of Brand Photography, Brand Video Films & Content Marketing Videos that help entrepreneurs build their Personal Brands and amplify their Digital Presence. As a business owner herself, she knows the exact challenges an entrepreneur has at different stages of their business and her goal while working with clients is to help business owners generate more leads, increase sales & create a greater impact. Her mission while working with clients is to position their brands as leaders of their industry, make them stand apart from their competition while increasing the Visibility, Credibility & Profitability of their business. Over the years she and her team has helped several businesses to go from Striving to Thriving through custom Brand Strategies & the Power of Visual Storytelling. She strongly believes that as a business owner, You are the Face of your Business! You Are Your Brand! And that building a Personal Brand in today's time is no longer a luxury but a necessity because people do business with people who they Know, Like & Trust. The quickest & most effective way to establish an authentic connection with your ideal client is by building your Personal Brand that humanizes your business, allowing you to connect authentically, with your target audience. If your goal is to Uplevel & Transform your business this year by leveraging the Power of Personal Branding, you can reach out to her & Book a complimentary 20 mins Brand Audit Consult call with Puja. She can be reached at puja@zoomintolife.com or through her website | |||
| 06 Dec 2022 | 160 - Instagram Follower Growth Tips with Raymond Ahn | 00:32:27 | |
You often put in your brains and brawn to develop that Instagram content to grow your follower base. Yet you need help understanding why your follower numbers still need to improve. All you ever manage is just a few comments or likes from a handful of your followers. How is it that many other Instagram content creators in your niche are attracting and growing their follower numbers? You must wonder! In today’s episode, hear from Raymond Ahn about how you can realize meaningful Instagram follower growth with your published content. Ray reckons there is no definite route to grow your social media follower numbers. However, applying some hacks and tricks goes a long way to help you reach a greater audience and win over new targeted followers. We discuss optimizing your bio, leveraging branded hashtags, timing when to make your Instagram post, and keeping consistent. Ray offers invaluable advice on becoming social media savvy and, in turn, realizing follower growth. He asserts the importance of spending significant time self-educating on the workings of these sites. It would benefit you greatly to understand the algorithm of Instagram, for instance. Our guest cautions on the need to stay vigilant by ensuring ownership of your followers as you can be locked out of a platform at any time, the Trump style. Finally, learn about the potential and opportunities that abound in the newer platforms in Web3. This episode is truly worth your listen! Key Timecodes
| |||
| 01 Dec 2020 | 044 | Finding the Franchise That's Right For You - with Andrew Hoffman | 00:44:19 | |
Our guest today is Andrew Hoffman of My Franchise Partner. Andrew is a serial entrepreneur. Having grown up in Barrie, Ontario, he started out like so many cutting grass and shovelling snow for people in his neighborhood. He then started his own import and retail business at 22 years old, and the rest they say, well, is history. Andrew is now what I can only describe as the Godfather of Franchising. A true expert on all things franchising; from sales, re-sales, research and development to marketing and everything else in between. If you’re looking to start or buy into a franchise Andrew is your go to guy! | |||
| 24 Sep 2024 | #212 - Pete McPherson: AI-Driven SEO Strategies, Building Topical Authority, and Lessons in Entrepreneurship | 00:46:12 | |
Pete McPherson is an entrepreneur, AI strategist, and the founder of TopicalMap.ai, with a deep understanding of SEO and content strategy. With a background in building multiple SaaS products and over 75 websites, Pete shares his journey of trial and error in entrepreneurship, along with insights on AI’s role in SEO, creating topical authority, and scaling digital projects. Episode Highlights: [00:44] - Pete’s journey from accounting to becoming an entrepreneur. Pete also offers valuable insights on how to pivot in business, how AI can streamline SEO research, and actionable tips for anyone looking to leverage AI and SEO strategies in their digital marketing efforts. This episode is packed with real-world advice and tools to help you grow your business through content strategy and AI integration. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social https://merged.ca | |||
| 26 May 2020 | 017 | Why Canada Is The Place for Entrepreneurs - with Brandon Miller | 00:47:31 | |
Today on the Merged Marketing Podcast, our special guest is Brandon Miller, Managing Director at Maple Immigration Services. Brandon is a certified Immigration Consultant with ICCRC and the founder of Maple Immigration Services. He is passionate about everything immigrations and enjoys helping people come to Canada, as well as seeing them happily integrated. Although his main focus is to provide immigration legal services, he has also worked as a settlement counselor, a volunteer to the regulatory body and a teacher and mentor at a local college of immigration students. He is also a family man living in Toronto with his wife and 2 young daughters. | |||
| 18 Apr 2023 | 179- Do Successful LinkedIn Ad Campaigns Exist? With Ben Lund | 00:23:29 | |
Have you harnessed the power of LinkedIn ads? In today's episode, we explore the relevant subject of LinkedIn ads and their role in today's business. We are privileged to dissect this with Ben Lund. So in this episode, we ask a vital question: Do Successful LinkedIn Ad Campaigns Exist? Ben's journey from Rise Marketing Group to the present - Ben has always had a heart for marketing. In the mid-2000s, he got his break by working with Yahoo before proceeding to search ad campaigns. He materialized his yearning for entrepreneurship about 5 years ago and has grown from strength to strength. How businesses can leverage LinkedIn - Ben qualifies LinkedIn as an interesting social media platform, especially for B2B businesses and other professionals. He lauds the flexibility of LinkedIn in the sense that you can target your B2B audience according to industry, revenue, and title, among other filters. Ben says that how a business uses LinkedIn greatly depends on its customer goals. While the platform may not be great for conversion-minded organizations, it is the go-to platform for awareness and consideration by the target audience. Interestingly, Ben points out that lead generation per conversion can be pricier for a business running paid ads on LinkedIn. True, LinkedIn would gladly chew your money on weekends because of the fewer people on it during that time of the week. Industries highly successful on LinkedIn: Ben addresses himself on the million-dollar question of whether there is an audience on LinkedIn. He registers his doubts if the hospitality industry players like restaurants are on LinkedIn round the clock. He drops sound advice that you should note the availability of the audience on the platform before launching a marketing campaign. As primarily a manual media-buy platform, it does not provide for ad scheduling or automated betting. Target audience conversion to business on LinkedIn: Our guest agrees with me that LinkedIn, compared to other platforms such as Meta, provides superior opportunities to narrow the target audience to paying customers. Document Ads in LinkedIn: Ben cites the new feature of document ads on LinkedIn as a game changer by the platform as a value addition to advertisers targeting clients who often stay in the ecosystem of LinkedIn. Its lead generation campaign is showcased in a document format uploaded for the user to view and download. It is an effective strategy for capturing a lead through a non-intrusive way to the user experiment. Key Time Codes
| |||
| 05 Oct 2021 | 094 | 5 Steps to Manifesting Your Dream - With Joe Garcia | 00:43:44 | |
Joe began his Network Marketing career in 1993, and his Global Organization has expanded to over 60 countries, generating over $2 billion in sales. His travels have led him to over 60 locations worldwide, where he has trained hundreds of thousands of people. He has a passion for helping people increase their conscious level, and help them believe God really does not make junk. Mentioned in This Episode What you will learn: - Joe’s story (1:21) - 5 steps to manifesting your dreams (7:30)
- Get in touch with Joe (39:14) Joe Mentality - Quotes From the Show “We’ve been programmed to not go after our dreams” “Thoughts become things” “Love will always overcome everything” “Consistency is key” | |||
| 03 Jun 2020 | 018 | Get Out of Your Own Way, and Just Press Play - with Margaret Wallis-Duffy | 00:50:56 | |
Today on the Merged Marketing Podcast, our special guest is a dynamic wellness advocate Margaret Wallis-Duffy. As one of Canada’s leading wellness experts, many media outlets across Canada often call upon her expertise. You may recognize Margaret from television shows such as Cityline, The 5 on City TV, Health Matters on Rogers, Better Canadian Living TV on CTV and The Food Network. Today, she motivates so many through producing and hosting her ultra-informative Web TV shows on her WOW New Media YouTube Channel and TV Cogeco. From her humble beginnings as a Registered Massage Therapist to being the CEO of 3 growing enterprises, Margaret has been driven by her famous motto; “Attitudes are contagious! Is yours worth catching?” | |||
| 21 Mar 2023 | 175 - Bank Loan to Caribbean Resort Owner with J. Kelly Sullivan | 00:24:21 | |
How he started out in real estate - He learned from his real estate father and traveled in Asia. After seeking the best location for his resort, He created his own vertical in Southern Ontario from the supply side to install. With the help of efficient Canadian building technology, he ventured into building material distribution and construction. He had a dream and vision, and he started making it happen. Challenges while building the resort - He dealt with the inefficiencies of the Island lifestyle by seeking a consistent supply of construction materials, employing his staff, and aligning himself with the right legal personnel. Crucially, he did it harmoniously with the island's environment, culture, and people. His role in the Canadian Turks and Caicos Islands project - The Canadian government has occasionally toyed with the idea of leveraging its economic and social connection with the British Turks and Caicos. With the help of his close friends in Canada, Kelly managed to arrange for the Canadian Premier Harper to meet with the Turks & Caicos Islands Bilateral Working Group. The purpose was to advance the economic and trade agenda between the two. How does Kokomo Private Island stand out from the competition - It has continuously ranked as one of the world's best sand, sun, and sea beaches. It has one of the best sun, sand, and sea destinations worldwide, enjoying high-ranking years. There is an incredible beach club on the best part of the beach, and you can visit a different beach every day. The beach also enjoys all-year-round sunshine, unlike most places in the world. Kokomo is not for everybody – Once you enter the gates of Kokomo, you transition into another oasis. Kokomo private resort offers serenity from indigenous trees that are hundreds of years old. You can enjoy fish and meat from the international market and great vegetarian offerings. (Without you, there is no we, it is about who we are coming together -people come here as strangers and leave as friends). What do you give the most credit for your success story in the hospitality industry? Kelly most greatly admires the hoteliers in the Turks and Caicos Islands. He emphasizes self-belief, and the never quit spirit. (Successful people never quit). Key Time Stamps
| |||
| 24 Jan 2023 | 167 - Marketing Systems for Tiny Teams & Budgets with Sarah Noel Block. | 00:25:39 | |
In this episode, we discuss marketing systems for small teams and budgets. My guest today is Sarah Block: a writer, editor, and content marketing strategist. With a particular specialization in marketing systems and budgets. She spells out how small teams can kick-start the process of building an effective marketing strategy under budget. Key Timecodes
| |||
| 16 Aug 2022 | 143 | How To Close More Leads Through Email with Luke Charlton | 00:27:27 | |
How can you close more leads through email? My guest on today's episode is a client attraction specialist who works exclusively with coaches. He's helped over 10 coaches grow their businesses with paid ads and email marketing spanning 70 plus niches. He has a great resume as he has worked with a ton of well-known names in the advertising industry. He's got a very interesting strategy for nurturing that email list that you have and how to keep yourself not just top of mind, but position yourself as a well-known and trusted source not just in the niche that you're in, but also on a personal level as well. He breaks in and shares his entire strategy on how he nurtures his email list and gets them to close more frequently. Without further ado, let's welcome Luke Charlton. Key Timecodes
| |||
| 28 Dec 2021 | 106 | Getting Your Paid Ads Ready For 2022 - With Andy Splichal | 00:25:41 | |
Andy Splichal was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List. He is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series, host of the Make Each Click Count Podcast and founder of Make Each Click Count University. Mentioned in This Episode: What You Will Learn:
Andy Mentality - Quotes From the Show “You really need to understand the platform” “Nobody’s going to understand your market like you do” “Know your busy season” “You never want to be solely reliant on one marketing channel” | |||
| 22 Dec 2022 | 162 - The Elements of a Successful Advertisement with Dave Kerr | 00:28:42 | |
Do you yearn to create that perfect or winning ad? Today we welcome back the last episode’s guest expert Dave Kerr to discuss creating that successful advertisement. Indeed this is a special episode because it is a departure from the usual: today, I talk with my guest face-to-face from our office. Discover the North Star or guiding light for developing and deploying successful advertisements. Dave educates us about the crucial place of the core message or elevator pitch in a winning ad. He drives the point home that the core message is always the same and clearly speaks to what your business is all about. Dave further underscores the need to stay consistent with your core message and branding. He reckons that many advisers often need help creating an ad for the sake of creating and seeing an ad go live without first understanding the core message. We spend significant time discussing why you must create authentic ad content. Learn about achieving brand awareness and leveraging the algorithms to create a successful ad. Dave spells out the key qualities of a social media coordinator that would determine the success of the message. At the same time, he cautions on the danger of using a jack-of-all-trades master to create your ad instead of clamoring for specialist crews. With a twist to the usual end-of-episode question, hear about Dave’s choice of dream client whom he would want to be the brand ambassador for. Spoiler alert - we would need a part 3 with Dave to exhaustively espouse this topic. Key Timecodes
| |||
| 15 Mar 2022 | 117 | The 5 R's of Risk Management - With Maiko Sakai | 00:28:23 | |
Maiko is an NYC-based niche specialist for creative entrepreneurs. She helps service business owners shift from operating a transactional business to a transformational business through her 2 business programs, “Define + Refine Your Profitable Niche” and “Business Optimizer 360.” Mentioned in This Episode
What you will learn: Maiko’s story (2:08) The Impact Creation Architype Quiz (5:36) Why risk management? (11:04) The 5 R’s of risk management: (14:23) 1 - Regrouping (14:44) 2 - Redundancy (14:58) 3 - Reinforcement (16:55) 4 - Repositioning (18:45)
5 - Resources (24:08) Get in touch with Maiko (26:03) Maiko Mentality - Quotes From the Show “Future-proof your business” “You want to have a simple yet effective risk management system” “Stay open-minded because people may surprise you” “Life isn’t about finding yourself, life is about creating yourself” | |||
| 30 Jun 2020 | 022 | Kindness is Currency - with Nicole Myles Brook | 00:40:55 | |
Nicole Myles Brook is a multi-passionate entrepreneur delivering carefully crafted, highly effective marketing, PR, publicity and brand growth for Big Erics Inc where she is at the helm of the marketing team as the Director of Marketing. Big Erics Inc is Atlantic Canada’s full-service solution provider in commercial kitchen design-build, commercial kitchen, sanitation, concession and convenience equipment and supplies. She has iterated her skills as a digital marketer, leading the team at Big Erics through the build, testing and live implementation of Big Erics new e-commerce store powered by Shopify. Previously, Nicole has worked as a marketing generalist with niche specialty in personal branding and influencer marketing and has fostered strong relationships with both brands and social media influencers connecting often with local and national media outlets in print, broadcast and new media. She had innovated aspects of both marketing and brand work for her clients through her company Core Elements Advisors Inc. Nicole has prior experience in events management and has worked alongside award-winning event strategists and event marketers for privately funded corporations like Cadillac Fairview (property management), Melissa Andre Events (offices in Toronto, ON, Los Angeles USA) Mer Et Solei (Agency of Atlantic Canada), and local and national non-profit organizations like the YMCA. Born and raised in St. John’s Newfoundland but having permanently relocated to Halifax after attending Mount Saint Vincent University, where Nicole graduated with First-Class Honours in Public Relations. She continued her education at both Dalhousie School of Architecture and Saint Mary’s University. Nicole’s favourite titles are, Wife to Brian (Captain Air Force, Retired) and Mother, to Alexis and Step-Mother to Cameron. Together with her husband Brian, they own and operate the popular cafe and lounge The Nook, with a location in downtown Halifax, Nova Scotia. Nicole and Brian introduced the successful Nook Token program supporting and nourishing food insecure members of their city and offering up dignity on the side of coffee and a meal. The Nook Token Program has garnered local, national and international attention, via various radio, print and digital media. More notably the Program has received recognition in the House of Assembly of Nova Scotia with commendation from local MLA in the Nova Scotia Legislature. The Nook Token Program promotes the slogan “Kindness is Currency” and aims to not only provide nourishing food but help in a small way to break down stigmas attached to groups of people facing hard times. In addition to her involvement as the Director of Marketing at Big Erics Inc, and Co-Ownership of The Nook Espresso Bar & Lounge Nicole is an event partner for Leading Ladies Networking event series, selling-out events in Halifax for 10 years running. Leading Ladies run events every 6 weeks with the goal to connect women in business for the purposes of business growth and development. Nicole is a powerhouse entrepreneur who creatively innovates for social growth within both for her profession and community. Her big heart is at the centre of all that she does. | |||
| 06 Jun 2023 | 186 - How To Leverage Your Google Business Profile For Local SEO with Aron Murch and Matt Herchel | 00:26:22 | |
In today’s episode, we host Aaron and Matt, two subject-matter experts in the Google business profile space. Appropriately, today’s topic is about leveraging your Google business profile for local SEO. Aaron and Matt’s career background: They met in 2019 while consulting before Aaron became an equal shareholder at Matt’s company. Aaron gained immense marketing experience from a young age at his family-owned business. He got inspired to become a serial entrepreneur, launching a design studio, game cafés, and video-game lounge. He handled many marketing for these businesses and helped various local businesses with their marketing efforts. What is Google business profile: Matt unpacks Google business profile, describing it as the first point of contact for a new client with a business upon searching on Google. In this regard, business profiles are the most prominent on the web, which plays a big role in giving the business visibility. To optimize Google business profile, Aaron recommends that a business should first take ownership of the profile. Consequently, they should provide the catalog of products and services that the business offers so that they reflect on Google search results. Techniques for ranking high your Google business profile: In order to gain a competitive advantage through top ranking on Google, Aaron advises that you should get it right with your service category. He also recommends adding other relevant service categories but taking great care to capture Google’s top ranking. (The low-hanging fruit is to list all your list of services and product offerings). How to optimize SEO on Google business profile: Matt indicates the hours of operation for a business as a major SEO keyword on Google business profile. This is crucial because a customer searching for a specific business near them will first get results for business in operation at the time. Secondly, he notes the stream of reviews that benefit from Google links, QR codes, and positive reviews from customers. He argues that recent reviews are more beneficial than old ones, reassuring customers that they are getting value for their money. Aaron expounds on the keyword tools to leverage, including ChatGPT and SM rationing. It helps to maintain consistency in posting on the Google business profile and keeping in touch with customer reviews. Furthermore, it is important to provide relevant captions for images for Google to capture the content. (For great results, you don’t brush your teeth all day once a year; rather, every day: the goal is consistency in posting and updating). Duplicating content from other third-party social media platforms: Matt argues that it is important to have a strategy around content duplicity. He notes that there are various tools to help with cross-promotion, tailoring every message appropriately to specific platforms. Aaron adds that the perfect scenario would be creating specific content for each platform. However, due to limited time, scope, and budget, he recommends that a business duplicate content with care for starters.
Time codes
| |||
| 17 Aug 2021 | 087 | How To Plan For A Virtual Event - with Marc Belaiche | 00:32:53 | |
How to Plan For a Virtual Event - With Marc Belaiche If you’re thinking about starting a virtual event yourself or you’re attending a lot of virtual events in 2021 and want to know some best practices on preparing for those events, you’re in the right place. Marc Belaiche is President of TorontoJobs.ca and EventLogik.ca. He has been in the recruiting industry for over 25 years and has many years of experience organizing events. Mentioned in This Episode
What you will learn:
Marc Mentality - Quotes From the Show “Hybrid events are tough” “Doing your own virtual event requires a lot more time than you think it may” “People’s time is valuable and they have options - what makes yours stand out?” “If it’s our event, we should be front and centre” | |||
| 02 Mar 2021 | 057 | Real Estate SEO: Actionable Tips to Implement Today - with Ryan Stewart | 00:44:48 | |
Ryan Stewart is a marketing entrepreneur with 10+ years of experience building online businesses. To date, he has successfully sold 3 companies, including WEBRIS, a 7 figure SEO agency. He currently spends his time working 1 on 1 with agencies and building query. | |||
| 11 Aug 2022 | 142 | What high-achievers get wrong about career success with Brooke Taylor | 00:27:08 | |
What do high achievers get wrong about career success? My guest on today's episode is a career coach for conscious female leaders and a former Googler. Her transformational Group Coaching programs and workshops at companies like Google, Uber, and McKinsley have changed the lives of over 30 women globally. We're going to dissect topics such as the success wound. We're going to uncover what the success wound is and why it is critical to healing at the individual, organizational, societal, and global levels. We're also going to talk about the career achievement trap, the unspoken myths high achievers buy into about career success and fulfilment that keeps them trapped. Please welcome Brooke Taylor. Key Timecodes
| |||
| 21 Mar 2024 | #203 - Craig Campbell: SEO's Evolution, AI Innovations and Buying Digital Assets | 00:46:51 | |
Craig Campbell is an SEO guru with over two decades of experience in shaping the digital marketing world. Craig unpacks his extensive experience, from initial website experiments to establishing himself as a leading SEO strategist and consultant. His journey through the intricacies of SEO, overcoming challenges in digital marketing agency management, and leveraging personal branding for online visibility are front and center. Craig discusses the transformative power of networking, his notable speaking engagements across the globe, and his hands-on approach to SEO that's kept him ahead in the game. With an eye on the future, he discusses how AI is revolutionizing content creation and SEO, sharing his strategies for buying and selling digital assets and the critical balance between AI-generated content and human editing for peak performance. (02:44) - Craig’s experience at different events (03:45) - The challenges of speaking in front of different audience sizes (04:38) - Craig’s journey into SEO (10:44) - The struggles with delegation and micromanagement (13:34) - Conversation on mindset and success (18:28) - Buying and selling digital assets (19:06) - When to sell digital assets (23:31) - The impact of artificial intelligence on business (28:59) - The use of AI in content creation (39:09) - Final thoughts on AI and future goals Whether you're a seasoned marketer, a budding SEO enthusiast, or simply captivated by the digital world's dynamics, this episode is a must-listen. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video link: https://youtube.com/playlist?list=PLztu2KjZ8n_TM09bOz-vm1KkIwuoERcKC&si=BdJ4gbFpo4AxEehR | |||
| 26 Jul 2022 | 137 | Merit Kahn - Four Magic Words That Transform Sales & Marketing | 00:30:41 | |
What is the difference between sales and marketing? How are the two interrelated? In this episode, we speak to the CEO of SELLect Sales Development. She will help us understand what the four magic words that transform sales and marketing are. She is also a Certified Emotional Intelligence Coach and a Certified Speaking Professional. Since 1998, she has worked with salespeople, entrepreneurs, professionals, and sales teams teaching them how to stop selling and start getting SELLect by their ideal clients. Please welcome Merit Kahn. Key Timecodes
| |||
| 07 Jul 2020 | 023 | How to Start a Lucrative Career from Home That Could Pay $50,000 in a Day - with Anna Gita | 00:44:10 | |
Anna Gita is the CEO of MaxWeb, the fastest growing affiliate network in the world. MaxWeb is dominating the industry thanks to really CARING about its affiliates! Without any previous experience in Affiliate Marketing, Anna built a 7 figure business from scratch and became one of the best known names in the Affiliate Marketing industry. In this week's episode, learn how to set up and grow an affiliate program and more about MaxWeb! | |||
| 24 Mar 2020 | 008 | Getting Yourself Unstuck When You Need It Most - with Tim O'Connor | 00:45:27 | |
This is a special episode as we are in the midst of world altering events. COVID-19 is what’s on everyone’s mind, and you're probably struggling with aspects of fear and anxiety due to the uncertainty surrounding the situation. Well, today we are going to be discussing how to take control of your thoughts and emotions so that you can make the right life and business decisions to get through this difficult situation. For more information on how golf can quell your queasy feelings, checkout Tim's recent blog post: http://oconnorgolf.ca/blog/drawing-on-the-best-elements-of-golf-can-quell-those-queasy-feelings | |||
| 31 Aug 2021 | 089 | Instagram, Reels and Storytelling: The New Age Superpower For Any Business - with Pamela Cambuy | 00:29:39 | |
Are you struggling to attract the correct audience, establish a strong community, and grow a profitable business online? Creating engaging material is key. Pamela Cambuy is a Brazilian entrepreneur who relocated to Canada seven years ago. Pamela's company specializes in one-on-one and group mentorship programmes that teach entrepreneurs, solopreneurs, and creators how to communicate in the new social media language of Storytelling Marketing. Mentioned in This Episode
What you will learn:
Pamela Mentality - Quotes From the Show “How can you teach things you’ve never done?” “Instagram is one of the best platforms” “Everything is a test” “A lot of people are still getting used to creating content” | |||
| 25 May 2021 | 073 | Brand Activation & Experimental Marketing - with Zach Schiffman | 00:34:41 | |
Our guest today is Zach Schiffman, freelance stage manager and owner of Studio Z Photo Booths. With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies. Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth and give customers and guests a unique and instantly shareable experience. Brand recognition and shareability are the key goals of any successful brand activation, but giving guests a memory they want to share brings their experiences to the next level. Learn how to stand out from the noise with Zach’s creative and entertaining marketing concepts! Mentioned in This Episode What you will learn:
Zach Mentality - Quotes From the Show “If you give your guests something entertaining, it will pay back for you” “It doesn’t matter the size of your brand… people love free things” “The best things come from clients who have an idea of their own” “We love to make clients’ visions come to reality” | |||
| 02 May 2023 | 181- Creating Modern Digital Experiences with Shamir Duverseau | 00:26:07 | |
Are you leveraging modern digital experiences? Do you understand the existing gaps in creating modern digital experiences? We are talking with Shamir, the digital transformation guru, to do justice to this subject matter. Shamir is with Smart Panda Labs helping marketers get started with digital transformation. During his years in marketing, Shamir held leadership roles with Southwest Airlines, Disney, and NBC Universal. He discovered his love for the technical aspect of things back in the 1990s while working in marketing and research. (Having been at the right time at the right place with the right skill set, things all came together for me). What is modern Digital Transformation - Shamir defines modern digital transformation as the customer experience that users expect when interacting with products or services online. It is what a company must do to align itself to start delivering to customers through the Internet. The transformation entails tweaking your technological back end to be able to deliver the modern digital customer experience that people expect. Challenges in implementing digital transformation - Our guest expert observes that the fear of the IT side of things among most marketers is often the major hindrance in undertaking digital transformation. That fear has the negative effect of denying oneself and customers the opportunity to have an experience that can lower the acquisition cost and derive value. Example of digital transformation success story - Shamir cites Emirates.com as a success story in modern digital transformation. On their website, they have captured up-to-date information for the visitor. People know what exactly to expect when doing business with them because of transparency and consistency. In addition, Emirates has leveraged automation on its website and social sites, which bolsters its overall customer experience. Also, their digital purchase experience is next level; the client can easily keep track of their reward points and make or modify reservations without human intervention. Role of transparency and consistency in the digital customer experience - The goal of the customer is to find consistency in the ad and post-click. If what the customer was sold in the ad does not match reality after clicking on it, buyer friction and frustration emerge. A transparent experience is key to building customer trust and loyalty. Primary steps for a business performing digital transformation - He first evaluates state key digital tactics presently in use. From there, they can fill in the gap as to the transformational technological capabilities required to keep up with the changing marketplace and customer behavior. Are local programs helping digital transforming continuous - Shamir cites that local programs and grants supportive of digital transformation are something of a double-edged sword. On the one hand, an end is reached when a determination is made to the effect that the business has amassed enough resources to build on. However, it is continual because of the ever-changing technological landscape that often calls for the business to upgrade. Key Timecodes
| |||
| 15 Dec 2020 | 046 | The Reinvention of Chatbots - with Amanda Robinson | 00:37:29 | |
Amanda Robinson is The Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them. | |||
| 04 May 2021 | 067 | Choosing the Right Market to Invest In - with Avery Carl | 00:25:06 | |
Today, we’re joined by Avery Carl, CEO and founder of the Short Term Shop, a real estate company based in Tennessee. The Short Term Shop specializes in helping investors acquire vacation rental properties in some of the most desirable and recession-proof markets in the US. Avery uses what she has learned over the years about investing to help people understand the methods that led her out of the corporate rat race and into financial freedom. Avery bought her first property at the age of 26 on a $37,000 salary. Through strategically investing in short-term rental properties in mature vacation rental markets, she was a millionaire by 31. She now owns a portfolio of 41 properties and excels in her role as CEO and founder of The Short Term Shop. Mentioned in This Episode
What you will learn:
Investor Mentality - Quotes From the Show “These markets saw a boom last year, even though it was technically a down-turn for the entire country” “I have positioned myself as the expert in my space” “The more creative you can get with what your niche is, the better off you’re going to be” | |||
| 15 Sep 2020 | 033 | Discussing Facebook Issues with David Louch and Jason Hunt | 00:23:43 | |
Today on the podcast, David and Jason sit down to discuss Facebook changes, and a very unfortunate situation that happened to David's social account that had an impact on our business. | |||
| 11 Oct 2022 | 152 | How companies can differentiate themselves in a crowded field with Alannah Della Vedova | 00:23:00 | |
How can companies differentiate themselves in a crowded field? My guest on today's episode is Alannah Della. Alannah is the brand director of FanDuel. If you're not familiar with FanDuel, there's a good chance you're probably not a sports watcher. Every single Sunday, as I watch football, I am inundated with content in the form of commercials from FanDuel. It's all over my social media. It's all over the web pages that I'm browsing. They're doing a very good job marketing themselves, and they are in a very crowded market, specifically in the area we live in, which is Ontario, where the regulations have changed quite drastically in the gambling and casino area over the last year or so. But Atlanta is going to be an excellent guest to talk about this topic. Alana is an award-winning marketing strategist with ten years of experience leading breakthrough creative campaigns leveraging storytelling, and she has built compelling brand connections that drive commercial results. Alannah Della currently holds the position of director of content and brand of FanDuel, where she leads content and brand execution against FanDuel's multiyear TSN partnership and campaign development with their very other teams and league partnerships. Without further ado, let's kick it to my chat with Alannah Della. Key timecodes
| |||
| 14 Jun 2022 | 130 | Zach Greaves - The Power of Story in Marketing | 00:29:54 | |
What is your business story? In this episode, we speak to Zach Greaves the founder and Director of Artus Digital Marketing - a UK-based copywriting business. He shares with us why the Power of Story is important in Marketing. He specializes in Helping You Tell Your Business' Story, Copywriting, Website Copy, blog writing, Social Media Management, and Reputation Management. Please welcome Zach Greaves.
Zachr author’s story (2:30) Zach’s story(from burnout to victory) (3:00) Zach’s employment history Why the power of story is relevant in 2022 (5:27) Why getting exterior perspective to your business is important (7:30) Some of the tools Zach uses (10:00) Diversifying your writing niche (11:40) The research process (14:00) overcoming writer's block(16:44) Difference between blog copies and social media copy(19:00) Always understand the purpose of your content before publishing (21:28) The power of story through email (22:15) How Zach is marketing his business(24:40) Get in touch with Zach (26:51) | |||
| 25 Aug 2020 | 030 | Inside a Hustler's Brain - with Jitendra Vaswani | 00:36:24 | |
Jitendra (aka Jitu) is the founder of a kickass marketing blog bloggersideas.com where he has interviewed marketing legends like Neil Patel and Rand Fishkin. He is an international keynote speaker, digital marketing consultant and digital nomad. His key to success is: “Do what you love most and get everything you want in your life.” | |||
| 30 Mar 2021 | 061 | Why Most Businesses Fail - with Kris Reid | 00:33:46 | |
The main reason businesses fail is simply because they can’t get enough customers. Kris Reid of Ardor SEO is streaming in today from Saigon, Vietnam to speak about the power of SEO in gaining and keeping customers. Kris has developed a simple system for business owners to get their message in front of their ideal customers, in order to predictably grow their business. He has designed and implemented this system for a variety of people, including Mike Michalowicz, world-renowned business author, and Avery Carl, one of the top 100 realtors in the US. He’s also spoken with John Lee Dumas, host of Entrepreneurs On Fire, the biggest business podcast on the planet. This proven system is repeatable for any business, in any industry, and Kris is here to share it with us today. Mentioned in This Episode
What you will learn:
Kris Mentality - Quotes From the Show (max 6 quotes) “A website’s like a business card - it needs to get in front of people. It needs to say what you do” “‘Beautiful websites don’t sell people, words sell people’ - people need to see those words, or it’s all for nothing” “Business goes on forever” “People don’t buy what they don’t understand” - Donald Miller | |||
| 07 Apr 2020 | 010 | The One Thing All CEO's Have In Common - with Wayne Scherger | 00:41:48 | |
Today we are discussing the mindset of C-Suite Executives and how they grow and lead their companies with Wayne Scherger of Peer Group Forums. Wayne Scherger is a self-proclaimed "Growth Guru" to small and medium sized companies. For over 30 years he has been coaching entrepreneurs, and guiding them through the process of hyper-growth. His passion has always been to help people breakthrough and take their business to the next level, no matter how successful they already are. | |||
| 18 Feb 2020 | 001 | Introducing the Merged Marketing Podcast | 00:09:40 | |
Hello and welcome to our podcast! We appreciate you taking time out of your day to listen to our show. The Merged Marketing Podcast unlocks the marketing tactics and secrets behind every day brands. Each week, we'll bring you expert commentary, so that you can make better choices when it comes to growing your business. In this introduction to MMP, we bring you a short welcoming episode to the show. Sit back and let the show begin! | |||
| 26 Oct 2021 | 097 | Preparing Your Business for a 5x-10x Acquisition - With Scott Duke | 00:31:04 | |
Scott Duke is the founder of OpnRoad.io and Gateway Capital, organizations focused on helping business owners with revenues of $1M - $10M prepare their companies for sale into the private capital markets. Scott holds an MBA from the Jack Welch Management Institute, and is a Certified M&A Advisor and Certified Business Intermediary. Mentioned in This Episode
What you will learn:
Scott Mentality - Quotes From the Show “You are a minority” “You are valuable in your company - if you stay around, you reduce the risk” “It takes a while to learn how to delegate” “Am I one phone call away from oblivion?” | |||
| 29 Jun 2021 | 080 | Crafting Your Story - with Kenneth Jackson | 00:20:23 | |
Kenneth Jackson is an award-winning crime reporter and television producer in Ottawa, Ont. with nearly two decades in the business. He got his start in community newspapers before joining the Ottawa Sun in 2007. In 2011, Jackson joined APTN to break the Bruce Carson scandal. The former senior aide to Prime Minister Stephen Harper tried using his contacts in the federal government to sign water deals with First Nations. The RCMP would charge Carson with influence peddling based on APTN’s reporting. The case would make it all the way to the Supreme Court of Canada, which upheld his conviction in 2018. Kenneth recently received the 2020 Michener Award, the top journalism award in Canada, for his reporting on child welfare. | |||
| 19 Jan 2021 | 051 | How a Lawyer Used TikTok to Build a Tribe - with Ryan Keeney | 00:47:33 | |
Ryan is a Lawyer and co-founder of KPA Lawyers in Mississauga, Ontario. He has been interviewed by the CBC, Global News, Toronto Star and is also a published author on The HuffingtonPost Canada in connection with his practice. His primary area of practice is civil litigation, which includes some of the following:
When he’s not practicing law, Ryan enjoys writing for insauga.com, and serving as the Executive Director of TEDxMississauga. | |||
| 09 Mar 2021 | 058 | Local Business Marketing That Works - with Dennis Yu | 00:50:02 | |
Looking to start a new business? In today’s episode, Dennis Yu reaches out to aspiring entrepreneurs and local business owners who want to learn the best ways to market their business and build client relations. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts, connecting with clients and managing their content. As an internationally recognized lecturer in Facebook Marketing, Dennis has spoken over 730 times in 17 countries, spanning 5 continents! Dennis’s personal mission centers around helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. Mentioned in This Episode What you will learn:
Dennis Mentality - Quotes From the Show “If you’re serving businesses in your city, you need to be known in your city” “You know what’s more important than networking? Delivering the result” “What matters is making it so that the money they’re spending is an investment” | |||
| 23 Feb 2021 | 056 | Will We Ever Go To Another Tradeshow? - with Lisa Iafrate | 00:32:19 | |
Our guest today is Lisa Iafrate, CEO of TaLii Towels. From the age of 7, Lisa collected pop/beer bottles and with the return money was able to purchase her first car at 18. The word entrepreneur was not even in the dictionary back then. At 52 years old, she’s a single mom trying to solve the huge problem of having big bulky towels to carry away for a weekend so the search began for a solution. In 2013, Lisa solved the problem by producing a product that was quick dry, super absorbent, antibacterial, lightweight and compact. Like so many, her business began as a side hustle, selling her first 1000 pieces to family and friends. Completely sold out in 5 weeks she knew she had created something special. 8 years of True Grit and Hustle, 385 trade shows, 12 sizes and 25 colors later, TaLii Towels is now a successful e-commerce business! | |||
| 26 Apr 2022 | 123 | How to Write a 20 Minute Newsletter - With Liz Wilcox | 00:35:33 | |
Are you having trouble with email? Liz Wilcox is an email strategist serving bloggers, freelancers and online business owners. She helps them build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Mentioned in This Episode What you will learn:
Liz Mentality - Quotes From the Show “You want to get your email seen” “Write like you’re writing to a friend” “If you don’t have time to write a long email, no one will have time to read it” “You don’t have to tell stories all the time” | |||
| 31 Mar 2020 | 009 | The Key to Happier, Healthier Employees - with Dr. Rima Thapar MD | 00:38:10 | |
Dr. Rima Thapar MD is a graduate of Windsor University School of Medicine and School of Etheric Healing who delicately weaves the threads of science, spirituality and yoga. During her medical studies, she became fascinated with the art of medicine and began to explore the sciences with the lens of a spiritual mind. Practicing yoga and meditation from a young age, she decided to merge her spiritual teachings with her medical knowledge to bring forth a new perspective to healing the body as an integrative health practitioner. Taking her medical experience into her yoga and movement training programs with Cecily Milne of Yoga Detour, Kathryn Bruni-Young of Mindful Strength and Dr. C. Shanté Cofield of Movement Maestro, Rima brings information, creativity and curiosity to her yoga practice on and off the mat. Currently, she has co-founded Panacea Pain Care, a new 4 fold approach to chronic pain care alongside Dr. Rhythm Gumber that incorporates mindfulness, movement, medication management and neuromodulators. Merging teachings from allopathic medicine, energy medicine, medical intuition and yoga, Dr. Thapar empowers her patients, clients and yoga students to be the CEO of their own health. Her favorite yoga pose is Ustrasana (Camel Pose) as it keeps her heart open to all possibilities in life. Contact Information: Phone: 647-248-5546 Website: www.thehealingcup.ca Innergy Yoga: http://www.myinnergyyoga.com/?name=rima_thapar Instagram: https://www.instagram.com/the_healing_cup/ Facebook: https://www.facebook.com/thehealingcup377/ LinkedIn: https://www.linkedin.com/in/the-healing-cup Twitter: https://twitter.com/The_Healing_Cup | |||
| 02 Aug 2022 | 139 | How to Create Category Leading Podcasts with Prarthana Sibal | 00:26:55 | |
Are you thinking of starting your own podcast and you don't know where and how to start? Do you already have a podcast and you are struggling to find suitable guests to help your show grow? well in this episode, we discuss ways and tricks of how you can get the audience to your show by maintaining consistency. We host the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. She has managed over 1,000 Podcast Episodes from idea to launch. Please welcome Prarthana Sibal. Key Timecodes
| |||
| 22 Dec 2020 | 047 | Problem-Solving Strategies Part 2: Self-Awareness - with Allison Graham | 00:46:48 | |
Today we’re pleased to welcome BACK Allison Graham to the show! Allison appeared back in episode 34, which is definitely an episode worth listening to again! For those that may not have heard her past episode, Allison is a resiliency expert, author and media commentator, who shares her problem-solving framework to build resilience and amplify capacity. She’s been engaging audiences since 2006, speaking for Fortune 500 companies and coaching leaders to get out of their own way and step into their full potential. | |||
| 15 Jun 2021 | 077 | How To Build A Community Of Like-Minded People - with Gordon So | 00:36:50 | |
Gordon So is one of the co-founders of Landed for Success and has a strong background in the real estate mortgage industry. As a retired professional network marketer, he has helped many companies successfully enter into Canada, UK, Europe, and Asia Pacific. Over the past 10 years, he’s worked with authors, speakers, coaches, and small business owners, helping them successfully launch new brands and market their products and services. Gordon is a successful business coach and has helped over 200+ individuals/entrepreneurs become #1 international best-selling authors, podcasters, and speakers. On today’s episode, Jay has the privilege to speak with this sought after transformational and motivational speaker. Mentioned in This Episode
What you will learn:
Gordon Mentality - Quotes From the Show “People’s stories are important” “The Bible, Harry Potter, and Think and Grow Rich are the only books that have sold hundreds of millions of copies” “Ask. Ask without fear” “Talk about things that you truly have knowledge and are passionate about” | |||
| 21 Sep 2021 | 092 | Putting the “Social” Back in Social Media - With Candace Huntly | 00:27:40 | |
Putting the “Social” Back in Social Media - With Candace Huntly Is your business engaging with your audience enough? The star of today's episode is Candace Huntly, who will discuss how business owners and entrepreneurs can engage more on social media to make it "social" again. Candace is founding partner at SongBird Marketing Communications, an award-winning agency focused on Social Media, Public Relations, Branding, and Marketing. What you will learn:
Candace Mentality - Quotes From the Show “Social media is all about relationship building” “Figure out who you are. Then figure out who your customer is” “Nobody wants to see perfection” “How can I build relationships with this content?” | |||
| 10 Mar 2020 | 006 | Travel Agent vs. Expedia - with Mike Babiak | 00:46:31 | |
The Merged Marketing Podcast unlocks the marketing tactics and secrets behind every day brands. Each week, David Louch and his co-host- Jason Hunt, will bring you expert commentary so that you can make better choices when it comes to growing your business. Today on episode 6 of the Merged Marketing Podcast, we have Mike Babiak as our special guest to discuss all things travel marketing. Mike is the director of marketing for the Now Travel Group in Toronto, Canada. Mike is an experienced digital marketer with a long history of working in the leisure travel and tourism industry. We are going to explore how he has deployed marketing over the years to grow his business- what worked and what did not- as well as where he thinks the industry is going. | |||
| 25 Apr 2023 | 180- Expanding Your Reach with Roundtable Marketing with Kevin Pettie and David Rankine | 00:22:36 | |
Without a doubt, the onset of Covid 19 pandemic signaled the greatest turmoil period for lots of businesses around the globe. In today's episode, we have the honor of hosting two expert guests to get insight into the magic of the roundtable marketing system during Covid. David's and Kevin's journeys to being roundtable marketing experts - Kevin and David have worked together for about ten years in B2B telemarketing companies. For some time, they were successfully onboarding at least one new client every weekday. They realigned their business to a fractional CMO with a small base of lucrative clients. The onset of Covid cost them significant revenue loss, forcing them back to the market source to generate new clients. They further pivoted from promoting themselves to promoting roundtable Marketing. Use of LinkedIn for promoting roundtable marketing awareness – Kevin says that they started by creating some events on LinkedIn and sent out invitations to their connections. They also undertook outreach programs on the platform, inviting signups to roundtables. He says that it has been their experience that it is helpful to consistently build a connections list on LinkedIn to send invites to the ideal customer profile. Why is the roundtables marketing system more attractive to B2B - David explains that they mainly provide B2B business because they are the sort of business most predominant on LinkedIn. The ideal size of a roundtable marketing system – Kevin argues that the number of people at a roundtable highly depends on the skills and capacity of the facilitator. The goal of the roundtable is to make it participatory for everyone. Thus it is best to keep the size manageable. As such, he drops a number between 4 and 10 people. Tips for running an effective roundtable – David draws our attention to the need to engage the audience, right from welcoming them and through the discussion. It would help if you conversed with them about their business and its challenges while referencing them to the topic of discussion at the table. Strategies for getting attendees to show: David lauds LinkedIn as the main contributor to successful signups following an invite (about 15%). He terms it the nature of LinkedIn for people to attend collaborative roundtables and workshops. Incentives for inviting through other people's connections – David and Kevin explain that they seek willing partners and invite connections of partners that fit the ideal customer profile. They achieve this with the help of their own master connection database that gives the right target based on job titles, location, or industry. Leveraging automation in building connections: David says they utilize various automation tools to determine their ICP, create outreach messaging, send out invites, and follow-up details on the event. These tools include WeConnect, Sales Flow, Apollo, and Sales Navigator. Virtual roundtables in the post-Covid era: David explains that the roundtables product built during the Covid period has persisted even in the post-Covid period. He says that it is now commonplace for people to meet on virtual roundtables, unlike in the past when it was more of face-to-face meetings.
Key Time Codes (1:18) Kevin and David's journey to today's roundtable marketing experts - (4:25) Use of LinkedIn for promoting roundtable marketing awareness (7:00) Why is the roundtables marketing system more attractive to B2B businesses (8:00) The perfect size of a roundtable marketing system (10:18) Tips for running an effective roundtable (11:14) Strategies of getting attendees to show (14:17) Leveraging automation tools in building connections (17:52) Virtual roundtables in the post-Covid era (19:38) David and Kevin's contact information (21:07) Their choice of brand representative for their company Professional Prospecting Systems and Contact | |||
| 20 Jun 2023 | 188 - The ROI of Podcasting: How to Measure the Success of Your Show with Harry Morton | 00:23:21 | |
Do you have a podcast for your business? Is it a profitable one? Today's episode discusses how to grow your business with a profitable podcast. Our subject matter expert today is Harry Morton. As a CEO & Founder of Lower Street, he helps agencies, startups, and enterprises launch next-level podcasts that actually make money and build their brands. His journey in podcasting: With a music technology and audio academic background, Harry started in post-production before transitioning into sales and marketing. His desire to always own a business inspired him to establish a podcasting agency in 2006 with the goal of helping companies tell their stories through audio. He does not have a podcast because they have concentrated on developing podcasts for clients. Benefits of a business starting a podcast: Harry says podcasting is for the long haul, not quick sales. This means the business often takes a long time to gain traction and grow meaningful relationships with the target audience for the desired ROI. He disqualifies podcasting as a channel of instant lead generation but lauds it as perfect for networking and account-based marketing. The feedback from the ideal customer profile is often valuable for the growth of the business. In addition, it allows the podcaster to gain knowledge from subject matter experts who come on as guests. These guests also become part of the business ecosystem because they get to learn about your product or service offering. What is a profitable podcast: Our guest expert explains that how to measure the success of your show in podcasting varies from one individual to another, depending on their goals. While one podcaster may be after increasing the lifetime value of their customers, another may be simply seeking to develop strong networks with their ICP. He says that one should not launch a podcast to monetize it because the space is increasingly becoming competitive as podcasting gains traction. Instead, a non-sponsored podcast passes for a profitable podcast because it is built on authentic relationships and networks of the target audience. How does a new podcast decide its starting point? Harry speaks to the highly competitive environment of podcasting, which translates that an individual podcast has to fight with many podcasts for the listener's ear. As such, a new podcast should focus on the target audience in terms of what they need, providing a competitive advantage. Time codes
| |||
| 13 Jun 2023 | 187 - Self Funding Your Start Up vs. VC Investment with Dan Roberge | 00:24:14 | |
Which is better? Self-funding your startup or going for VC investment? Is it better to maintain the freedom as the financier of your business or sacrifice it for the benefit of greater capital from investors? In this episode, we host Dan Roberge as he unpacks self-funding and VC investment pros and cons. Dan Roberge is a results-driven President and CEO of Maintenance Care with a key focus on sales, marketing, and product development. His extensive experience building a company from the ground up, including establishing budgets, marketing image and strategy, business culture, sales processes, support protocols, and product development tailored to industry needs, makes him a great resource for startups. Dan's career background: His passion for the creative side of things originated from his academic background in film. He started with marketing for client companies before he established his own company with his wife. Dan started as the marketing person for their startup before they could bring on board a team as the company scaled. When did he have the epiphany to start his own business: He first founded a wedding video company upon graduating from film school. With his spouse as a partner, they then launched a small advertising company from his long-held desire to be a founder. Due to cash flow challenges associated with a self-funded startup, he would seek employment in the insurance industry as a marketer. (Having your own business allows you to see the impact of your work directly). Did his startup use self-funding or VC investment: Dan explains that their startup utilized the self-funding option instead of VC investment. They yearned for freedom from taking charge of their business establishment. However, Dan reckons that the self-funding model presented often hits its peak. As such, the founders must make tough decisions to adopt the VC investment model. (The funding path you choose depends on your ultimate goal). Demerits of self-funding your startup: Dan reveals that cash flow problems with the self-funding model forced them to mortgage their house up to three times. In this regard, he risked the equity he had built for his house to grow his maintenance care startup. Although they started their company in 2003, Dan reveals that the business did not register any organic income for the next 5 years. This was because of the initial low adoption of computers in the maintenance industry. However, the founder's persistence in him saw him continue running the company until the marketplace was ideal for business. (When self-funded, you have to risk everything and be aware that you could lose everything at any moment). Time Codes
| |||
| 05 Jan 2023 | 164 - Create Epic Lead Magnets Your Prospects Can't Ignore with Jason Hunt | 00:29:54 | |
Directing traffic to your website is fantastic. However, it is pointless to have many visitors who do not convert. Right? The best way to generate new leads is by use of a lead magnet. Indeed, lead magnets don't get the hype for nothing: they can be very persuasive and influential if appropriately utilized. Lead magnets are the essential pillars for a marketer to convert traffic into leads. This, in turn, helps you to have a list of prospects. In today's special episode, I talk about marketing and lead magnets and what it takes to create epic lead magnets that your prospects cannot help but take notice of. I share with you insights, with relevant real-life examples, on how to realize lead magnets that ultimately provide your prospects with more excellent value. An epic lead magnet offers your visitor something valuable for free. In exchange, you get their email address and permission to share more of your business' offerings with them. As I demonstrate with relevant examples, lead magnets often work magic for businesses to get prospects to develop a genuine interest in your lead magnet topic. I get to interact with you, my audience, by allowing you to guess the lead magnet campaign examples you think flopped or worked effectively. Enjoy this episode because I surely did enjoy it! Key Timecodes
| |||
| 19 Feb 2025 | #218 - Jonathan Mast: AI for Agencies, Content Creation, and the Future of Digital Marketing | 00:42:45 | |
Jonathan Mast is an AI strategist and digital marketing expert. He joins Drop The Mic to break down how AI is reshaping the marketing landscape. With years of agency experience and a deep understanding of automation, Jonathan shares how businesses can use AI to enhance efficiency, improve content creation, and scale operations without losing the human touch. We dive into:🚀 How AI is streamlining agencies & helping businesses scale Jonathan and Jason discuss the challenges of AI adoption, how agencies can future-proof their operations, and whether traditional marketing agencies are becoming dinosaurs. This episode is packed with insights for agency owners, marketers, and business leaders looking to navigate the AI revolution. Episode Timestamps: This episode is a must-listen for agency owners, marketers, and business leaders looking to integrate AI without losing authenticity. Tune in now and learn how to future-proof your marketing strategy! 🚀 SUPPORT AND CONNECT: Website: https://jayhunt.social | |||
| 24 May 2022 | 127 | James Scherer - Content Marketing Secrets Of 10-Figure Brands | 00:26:45 | |
Are you continuously struggling to understand or adapt to the ever-changing SEO and content marketing world? Do you want your content to rank higher and convert but you are not sure which approach to take? well, in this episode we speak to James Scherer who is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. We talk about the future of content marketing and where he sees things progressing as we continue to evolve in the digital marketing landscape. I hope this episode helps you to pull out some valuable takeouts that are going to grow your business and lead to meaningful results. Please welcome James Scherer. What you will learn: James Background (2:50) Enterprise marketing vs Start up marketing (4:05) Different marketing techniques and Strategies Content Marketing Categories (6:30) SEO keywords Marketing strategies for Small and Medium sized businesses (8:20) Competitor Research (15:05) The future of content marketing (20:03) Get in touch with James Scherer (25:09) | |||
| 28 May 2021 | 074 | How to Use Facebook Ads and Organic Content to Build Your Brand - with Merged Media | 00:13:16 | |
You’re already spending a lot of time and effort on creating great content on social media. Now you just need to go one step further and promote that content to reach more people, get more engagement, and grow your business. Tune in to today’s episode of the Merged Marketing Podcast to learn how you can use Facebook ads and organic content to build your brand. What you will learn: Two benefits of using Facebook Ads for brand awareness (2:13) Decide what brand awareness content you want to promote (3:13)
Define the audience that you want to target (4:23)
Set up your brand awareness campaign and Facebook ads manager (7:42)
Merged Mentality - Quotes From the Show “It takes 5-7 different touchpoints with a business before somebody will consider paying you” “You’re doing yourself a disservice by hitting that boost button” “You have the ability to tell Facebook what action you want - you can expect that action” | |||
| 11 Apr 2023 | 178 - How To Build Your Brand on TikTok with Megan Thompson | 00:28:14 | |
In today's episode, we talk with Megan Thompson. She is the social media guru at our company Merged Media. She is the TikTok guru. She has attracted an impressive following of over 103,000 followers on TikTok. She consistently puts out amazing content on TikTok. Time Stamps
| |||
| 09 Nov 2021 | 099 | Why Affiliate Marketing Needs to Change - With KJ Rocker | 00:28:55 | |
KJ Rocker is a CPA marketing expert, traffic generation mentor and speaker. KJ started affiliate marketing in 2010 with a $10 investment, later on he moved on to live in Dubai and is currently living in the UK . His major focus is on lead generation in the financial space and using native advertising. What you will learn:
KJ Mentality - Quotes From the Show “The industry is evolving” “We need to provide positive user experience” “I always keep on trying new things” “During the coronavirus, the only way they survived was through online marketing” | |||
| 04 Apr 2024 | #205 - Scott Clary: Building Brands and Engaging Audiences in the AI Era | 00:45:32 | |
Scott Clary is a luminary in sales, marketing, and the strategic use of AI to transform business operations. With his extensive experience helming the Success Story podcast, contributing to Forbes, and penning 'Your Epic Book Launch,' Clary offers unparalleled insights into leveraging technology to enhance business strategies, the future of content creation, and cultivating durable brands. This episode delves into Clary's journey from a conservative approach in his career to becoming a vanguard in sales and marketing, underlining his methodologies for utilizing AI in content generation and personalizing sales outreach. OUTLINE: Here are the timestamps for the episode: (00:00): Introduction to Scott Clary For anyone looking to navigate the intricate world of sales, marketing, and the innovative application of AI, this episode is a treasure trove of wisdom and actionable strategies from one of the industry's best, Scott Clary. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube Video: https://youtu.be/DqC5Z3F1COo | |||
| 27 Sep 2022 | 150 | How can a business can differentiate itself and stand out from the crowd with Matthew Stibbe | 00:30:13 | |
In this episode, we're talking about how a business can differentiate itself and stand out from the crowd. And my guest on this episode is Matthew Stibba. Matthew is a serial entrepreneur, marketing maven, writer, pilot and wine enthusiast, but not necessarily all in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP, and contributed to Wired, Forbes and Popular Science. He knows his content marketing, and we're going to talk about some of the ways that you can get your business to stand out through content marketing and some of the hacks that you need to avoid as we enter 2023. Without further ado, let's kick it to my chat with Matthew. Key Timecodes Matthew Stibbe’s background(1:34) What articulate marketing specializes in(2:13) Specific Niches articulate marketing specializes in(3:08) Challenges Tech companies are facing(11:41) The AI content(15:32) Make your brand stand out from the crowd(23:03) Get in Touch(26:53) | |||
| 19 Oct 2021 | 096 | How to Harness the Power of the Moon to Achieve Your Goals - With Kady Romagnuolo | 00:27:27 | |
Kady is a spiritual business coach, best-selling author, and international speaker. She helps entrepreneurs turn their passion project into a full-time sustainable career using the power of the moon. Mentioned in This Episode
What you will learn:
Kady Mentality - Quotes From the Show “The second step is all about planting seeds” “It can’t be all about action” “Give yourself permission to change” | |||
| 19 Jul 2022 | 135 | Shelby Dash and Kristina Clifford - How to use comedy to drive brand awareness | 00:29:15 | |
You only get one chance to make that first connection, and adding some content to that content mix really can make that connection count. You want to strike an emotion. You want to get your prospect to laugh. You want to leave that lasting impression at the top of the funnel, because really, all those efforts you’re making down the funnel, whether it’s an email nurture sequence or those retargeting ads, really are all going to complement that initial piece of content that you put out there. Without further ado, please welcome Shelby and Kristina. Key Timecodes
| |||
| 10 May 2022 | 125 | Sales Prospecting Mastery - With Mark Colgan | 00:27:10 | |
Mark Colgan is a Techstars 18′ Alumni, 6-figure agency owner, B2B SaaS growth marketer, sales coach, MarTech geek and startup mentor. Mentioned in This Episode What you will learn:
Mark Mentality - Quotes From the Show “Have a conversation with somebody” “A multichannel approach is key with outbound marketing” “A relevant message still trumps everyone else” “You can’t sell car insurance to someone who doesn’t own a car” “The moment I stop selling is when I sell more” | |||
| 04 Apr 2023 | 177 - Why business owners should trust their instincts with digital media with Edward Nugent | 00:25:35 | |
Why business owners should trust their instincts with digital media with Edward Nugent. In the business world, the decisions of business owners matter. In the increasingly technological business environment, business owners often face the dilemma of relying on hard data or simply trusting their instincts. Today's technological advances have given businesses unprecedented access to data to help make informed business decisions. However, most businesses bypass hard data in favor of intuition or instinct for essential business decisions. In today's episode, we talk to Edward Nugent about why business owners need to trust their instincts, particularly with digital media. It gives a great deal of autonomy and rewards. The entry of digital media, particularly Google, changed the landscape where customers started seeking out business. Applying digital principles of online sales to non-digital businesses can be successful. (When running a business, customers should pay the bills, not the investors). A business has to put in time and effort towards understanding the customer's mindset when buying a product or service. By relying on business instinct, a business owner can gain valuable knowledge on customer behavior during the pre-purchase, purchase, and post-purchase phases. The sole responsibility of the business owner is to join the conversation going on in the head of the customer. Indeed, this conversation varies depending on where they are in their product purchase journey. In this regard, the customer journey should match the purchase journey. Following instinct-based business decision-making models, companies and small businesses can avoid focusing on the least important purchase event that often happens at the tail end of the product purchase journey. (The premise is: if I understand how they buy, I have to be able to help them buy from me). Dropping lead magnets is crucial in planting seeds in prospects' heads to elicit a conversation. The instinct of a business owner should be to leverage lead magnets better to understand prospects' thinking in their purchase journey. The business needs to focus on the customer end more than seeking to close the sale. Most SMEs often make the mistake of trusting agencies to do the right thing. Yet, in reality, the agencies fail to focus on the mentorship of the customer more than the transactional relationship. These include websites, email autoresponders, lead magnets, and traffic sources. With this structure, a business owner has context when presented with new information or scenarios that demand their decisions. Key Time Stamps
| |||
| 06 Oct 2020 | 036 | Maximize Customer Lifetime Value Through Your Own Loyalty Program - with Raj Dhiman | 00:39:07 | |
Raj Dhiman is an activist of the ‘hustle’. From tutoring to make ends meet after completing his PhD to running sales teams, the global pandemic has allowed his hustle to shine. With building an app to help customers find groceries and shopping local, hand-crafting furniture for friends, launching his "Small Business Hustle" newsletter, consulting for small businesses as a side gig while co-launching a mask vending machine company - Raj is the guy that hustles. He started his sales career showing SMB's how to build their own loyalty programs. In his day job, he helps small businesses partner with airlines to offer reward miles as a loyalty incentive. In his experience, he has seen first hand how small businesses can benefit through loyalty. Raj is also the world’s (self-proclaimed) biggest dog lover and wants to own a farm so that he can adopt 100 dogs. He may need to choose between his dog farm and his future wife but for now we will focus on his love for loyalty. | |||
| 08 Dec 2023 | 200 - Diversify or Die: The Critical Role of Variety in Marketing Success with Dave Kerr | 00:38:28 | |
In episode 200 of the Merged Marketing Podcast, Jason and Dave discuss the importance of diversification in marketing strategies. They highlight the ever-changing landscape of digital marketing and the need for businesses to stand out and separate themselves from the competition. They emphasize the value of testing different platforms, creative elements, and messaging to find what works best for each business. They also stress the importance of tracking metrics and using data to make informed decisions. The hosts share their own experiences and insights gained from running their agency and working with clients. Chapters: The Noisy Marketing Landscape (01:05) Reflecting on 200 Episodes (01:23) Unique Takeaways from Each Episode (02:09) Diversification in Marketing (03:15) Merging Companies for a Comprehensive Approach (07:14) Adapting Marketing Strategies (09:12) Identifying the Right Marketing Platform (10:57) Testing and Analyzing Campaigns (13:26) Understanding Audience Behavior with Meta Data (17:03) Feeding the Funnel for Successful Marketing (18:25) Balancing Different Marketing Strategies (19:54) Creative Elements in Marketing (22:17) The Advantage of Still Image Ads (25:58) The Importance of Testing in Marketing Campaigns (29:00) The Importance of Diversification in Marketing Strategy: Insights from Episode 200 of the Merged Marketing Podcast In Episode 200 of the Merged Marketing Podcast, we delve into the ever-evolving landscape of digital marketing and the importance of diversification in marketing strategy. As the marketing industry becomes increasingly noisy and competitive, it is crucial for businesses to find ways to stand out and separate themselves from the competition. This episode not only reflects on the journey of the Merged Marketing Podcast but also provides valuable insights into the current state of digital marketing and how businesses can diversify their marketing strategies to achieve success. The Changing Landscape of Marketing Over the past decade, the marketing industry has undergone significant changes. The rise of digital advertising and the proliferation of social media platforms have transformed the way businesses reach and engage with their target audience. As a result, marketers and business owners have had to adapt and evolve their strategies to keep up with the ever-changing landscape. Dave highlights the importance of recognizing that there is no one-size-fits-all solution in marketing. In the early days, many marketers and business owners would focus on one specific marketing tactic or platform, believing it to be the golden ticket to success. However, as the industry has evolved, it has become clear that a diversified approach is necessary to effectively reach and engage with consumers. The Value of Testing and Data One of the key takeaways from the Merged Marketing Podcast is the importance of testing and data-driven decision-making. Jason emphasizes the need for businesses to constantly test different marketing strategies and tactics to determine what works best for their specific audience and industry. By conducting thorough testing, businesses can gather valuable data and insights that inform their marketing campaigns. The Power of Diversification The core message of this episode is the importance of diversification in marketing strategy. Jason and Dave stress the need for businesses to explore and leverage multiple marketing channels and tactics to reach their target audience effectively. By diversifying their marketing efforts, businesses can increase their chances of standing out in a crowded marketplace and connecting with their audience meaningfully. | |||
| 28 Apr 2020 | 013 | The Bulletproof Podcast Marketing Plan - with Rich Brooks | 00:47:43 | |
Rich Brooks is the founder and president of flyte new media, a web design and internet marketing company in Portland, Maine. He has been interviewed by Inc. Magazine, CNN.com, The Huffington Post, and many other news sites, all looking for his insight into online marketing for small business. He teaches a web marketing and social media for small business class at the University of Southern Maine. Finally, he loves sharing ideas and showing people how they can successfully market their business through social, search and mobile marketing, no matter how busy they are! | |||
| 18 May 2021 | 071 | How to Monetize Your Knowledge and Fame - with Thomas Skavhellen | 00:27:30 | |
Our guest today is Thomas Skavhellen, co-founder of H3llo.com. Thomas also has a background in affiliate marketing. He has worked with a lot of the big brands and has won several industry awards for his impact on the marketing world. Thomas has made it his mission to help a total of 50,000 entrepreneurs, athletes, industry experts, celebrities, and influencers to monetize their following in a better way. H3llo is the tool for this mission. This platform gladly welcomes any creator with an audience to help them monetize their knowledge and fame via personal video content. Mentioned in This Episode
What you will learn:
Skavhellen Mentality - Quotes From the Show “You need to niche yourself out and become an expert of something” “Producing good content - that is my passion” “The biggest market is the expert market” | |||
| 01 Sep 2020 | 031 | How to Use Facebook Groups to Grow Your Business - with Beth Marchant | 00:57:37 | |
Meet Beth Marchant, CEO & Lead Brand Designer at The Marchant Co. With a long history in graphic design and small business branding, Beth has developed a solid love of watching brands market their business through well rounded strategies and social communities. She is certified in Social Media Marketing through the Interactive Advertising Bureau of Canada and holds a high honours diploma in Visual Merchandising Arts from Sheridan College. She loves webinars and online courses, and knows it would be naive to think she knows enough about anything to stop learning. She lives for the work from home life, and thoroughly enjoys the multi-tasking of freelance work and family with her partner and children. | |||
| 25 Feb 2020 | 004 | Breaking Free from the Corporate Rat Race - with Matt Scherb | 00:55:23 | |
The Merged Marketing Podcast unlocks the marketing tactics and secrets behind every day brands. Each week, David Louch and his co-host- Jason Hunt, will bring you expert commentary so that you can make better choices when it comes to growing your business. Today's guest is self-made entrepreneur, Matt Scherb. Matt will be sharing his background in the industry, and how he broke free from the corporate rat race to design the life that he and his family wanted to live. | |||
| 12 Oct 2021 | 095 | How to Go from Stuck to Fulfilled - With Carolyn Rusin | 00:31:52 | |
Carolyn is a former Vice Principal, now Professional Life Coach! She found her path and changed her story. She now helps women go from stuck and overwhelmed to happy and fulfilled. Mentioned in This Episode What you will learn:
Carolyn Mentality - Quotes From the Show “Sometimes people don’t even recognize where they’re at” “We all need to feel important” “Everyone can control their mood” “We all need to know that there are things we can count on” | |||
| 21 May 2021 | 072 | Interesting Facebook Tricks You Might Not Know - with Merged Media | 00:19:00 | |
Today’s episode of the Merged Marketing Podcast brings you Facebook tips and tricks that you probably didn’t hear before! Tune in to hear David Louch and his co-host, Jason Hunt, from Merged Media teach you all the Facebook hacks that you need to know to navigate the platform to benefit your business. What you will learn: Pin a list builder to the top of your Facebook page (1:03) Turning Facebook into LinkedIn (2:23) Send voice messages on Messenger (3:12) Change your post font to something fancy (4:35) Unlock text delights (5:28) Visit your Facebook town hall (7:12) Never get annoyed at your notifications again (8:40) Download a copy of all your Facebook data (9:25) Getting credentialed or protected as a journalist (10:06) Master the mute button (11:52) Fine-tune your ad preferences (12:45) Check your account status (15:48) Save links to read later (17:06) Merged Mentality - Quotes From the Show “Not everybody’s experience on the platform is the same” “Facebook’s primary goal is to always keep you connected with people” “Facebook is always experimenting...it’s always changing and always trying to make a better experience for you” | |||
| 01 Mar 2023 | 172 - How We Wrote 'Drop The Mic Marketing' with Mike Ulmer | 00:25:38 | |
In today's episode, I talk with my co-author, Mike Ulmer. We are talking about 'How We Wrote 'Drop The Mic Marketing .' Mike's bio speaks volumes: Aside from co-authoring Jason's debut book 'Drop The Mic Marketing,' Mike Ulmer has had an illustrious 25-year career in journalism, having worked for the Woodstock Sentinel-Review, The Hamilton Spectator, The Hockey News, Southam News, National Post, and The Toronto Sun, where he served as a sports columnist for seven years. He has also authored 12 books, and his opinion pieces have been featured in the four major Toronto-based dailies: The Sun, The Globe and Mail, The National Post, and The Toronto Star. I asked Mike about the process of information gathering, which included him asking me "business-unrelated" personal questions. He clearly explains the necessity to establish a comfortable environment where they can trust that the author is a good listener. It gives the reader clarity of who you are, what and why you did the things you did. Next, I pose to Mike the question of what comes after the research process. He says that he and his team referred to the recorded audio manuscript to keep up with the authenticity of my story. Mike says it was the first time he worked with a "Japanese figure in gangster rapper" who loved doing music but loved marketing the music. He says he was drawn to my evolution from singing behind the mic to talking behind the mic to doing digital marketing, which he rightly observes is where my heart is. Moving on, we talk about the relevance of baseball player Joe Dimaggio in the book. Mike illustrates how Dimaggio became a successful brand ambassador, having evolved from a baseball player. It perfectly relates to my story as a former "failed rockstar" to a well-performing digital marketer. Next, I seek from Mike some of the hacks in research for the book's direction. Mike admits he has no secret tricks but relies on his brain, which naturally harbors information. He has a head with a library of ideas. Working on the initial script with the client - At this stage, Mike says he gathers just small details from the client. I was glad he threw in some cool superlatives to describe me: "a great client and fun guy ."A takeaway quote from him is, "Once you know who the principal star is, your book is done, for the rest is just details." Examples of other "failed Japanese rockstars" - Mike tells us a story of his former client, Mark, in his book "The 50-year-old Millenial." Mark did not have a proposition, which is the foundation of every story in a book. In the book, he carves a more radical proposition for a fresh culture of servant leadership, challenging the conventional leadership style in business. My guest advises that you should not stop learning when writing a book because you get to review everything. The exciting story of Ron Foxcroft - An official baseball referee, Ron spent US$300,000 on three Fox 40 whistles he invented that anyone did not want. The math wasn't good at all. During one big match officials convention, he walked out to the compound in the middle of the night and blew his whistle loudly. The attending referees worldwide were startled by the sound of the whistle and wanted it immediately, marking the beginning of Ron's empire. Time stamps
| |||
| 23 Nov 2021 | 101 | 7 Essential Stories Charismatic Leaders Tell - With Kurian Tharakan | 00:35:35 | |
Kurian Mathew Tharakan, a 27-year veteran in the sales and marketing sector, is the founder of StrategyPeak Sales & Marketing Advisors, a sales and marketing strategy firm. Mr. Tharakan is also the author of “The 7 Essential Stories Charismatic Leaders Tell,” an Amazon Best Seller that explains how anyone can use the power of story to move people and mountains. Mentioned in This Episode
What you will learn: - Kurian’s journey (2:38) - The 7 Essential Stories Charismatic Leaders Tell (7:42) - Your customer is the hero
- Creating your 7 stories (31:38) - Get in touch with Kurian (33:12) Kurian Mentality - Quotes From the Show “Inspire people with your presence” “We’re in the transformation business” “You have to be cognisant of culture” “The 7 stories are intended to answer 7 primal questions in your client’s head” | |||
| 08 Jun 2021 | 076 | Goodbye Newsletter, Hello Audience - with Meera Kothand | 00:32:45 | |
Your traditional newsletter could be holding your email engagement back! Our guest today is Meera Kothand, an email marketing strategist and 3X Amazon bestselling author. She is the publisher of an award-winning site listed in the top 100 sites for solopreneurs in 2020, 2018, and 2017. She also released the popular CREATE Planners. Using her unique and profitable email system and ADDICTED business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. Mentioned in This Episode
What you will learn:
Meera Mentality - Quotes From the Show “Newsletters are useful for sure, but they don’t really help with brand reinforcement” “The first 24-48 hours is when someone is the most engaged with your brand” “It’s your job as a business owner to empower (your audience) and get them ready to say yes” | |||
| 13 Apr 2021 | 063 | Reframing Influencer Marketing to Ignite Your Brand - with Jason Falls | 00:42:36 | |
What influence do you have? You may think you don’t have any influence at all, but according to today’s guest, “Everybody has a degree of influence.” In this episode, Jason Falls, the Senior Influence Strategist at Cornett, is here to talk about how to use influence marketing to ignite your brand. Basically, Jason solves problems. Most of the time these problems have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Kentucky. At Cornett, Jason leads digital strategy, helping clients figure out how to translate their messages and connect with their audiences in the digital space. His work has touched a number of major brands and he has been recognized with several national (and many regional) awards including a 2020 Shorty Award for his influence marketing work. Mentioned in This Episode
What you will learn:
Jason Mentality - Quotes From the Show “The most trusted people for purchase recommendations are your family and friends” “Everybody has a degree of influence” “We are in the immature stages of influence marketing” | |||
| 16 Jun 2020 | 020 | What Makes You Happy? - with Evan Carmichael | 00:32:55 | |
Welcome to the Merged Marketing Podcast. Today, our special guest is YouTube star Evan Carmichael! Evan is a huge believer in Entrepreneurs. At 19, he built and then sold a biotech software company. At 22, he was a venture capitalist helping raise $500k to $15mil. He now runs the biggest YouTube channel for entrepreneurs with 2M+ subscribers, wrote 4 books & speaks globally. He wants to solve the world's biggest problem. He's set 2 world records, uses a trampoline & stand-up desk, owns Canada's largest Salsa Dance Studio & has a giant Doritos bag in front of him all day long to remind him that he’s stronger than the Doritos. Toronto is his home. He's a husband, father, TSM fan & Teemo Main. Without further adieu, let's merge into the episode to hear Evan talk about arguably the most important topic of your life! | |||
| 21 Jul 2022 | 136 | Waleed Elabed - How Being Aware Of Yourself Can Help Your Business | 00:30:56 | |
Why is building a personal brand very important? as an individual it's very important to have self-awareness. Your success and productivity at the workplace are influenced by a lot of personal factors. How do you cope with emotions and negativity at your place of work? and most importantly how do you bring positivity for maximum production at work?. Well in this episode we speak to a motivational coach and speaker to help us understand some of these factors in depth. Please welcome Waleed Elabed. Key Timecodes
| |||
| 17 Jan 2025 | #216 - Francois Beaudry: Scaling Agencies, Leveraging AI, and Building Systems for Success | 00:50:42 | |
Francois Beaudry’s journey from electronic warfare analyst to the founder of Via Communications is nothing short of remarkable. In this episode of Drop The Mic, Francois shares how he transitioned from a military career to building a thriving digital marketing agency in Quebec. He dives into the challenges of scaling an agency, the importance of strong systems, and how mentorship shaped his path. The conversation explores how Francois leverages AI to boost efficiency, manage his businesses, and transform client results. From adopting innovative SEO strategies to scaling ad campaigns for high-ticket clients, Francois offers actionable insights for entrepreneurs and marketers alike. Episode Highlights:
Francois’s real-world strategies and candid advice make this episode a must-listen for agency owners, entrepreneurs, and anyone navigating the fast-changing digital landscape. SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube: https://www.youtube.com/@jayhuntofficial Episode sponsored by Chatello.ai | |||
| 07 Jun 2022 | 129 | Susan Drumm - What's Your Path To Enlightened Leadership? | 00:29:03 | |
What kind of a leader are you? How are you leading your team? and most importantly how do you manage your emotions towards your subordinates at work? well, in this episode we are privileged to host a leadership advisor, coach, and CEO Susan Drumm. She shares with us effective ways to run a team for maximum production. She focuses on developing the capacity and mindsets to lead in today’s disruptive environment. She brings a wealth of knowledge and experience as she has personally coached billionaire CEOs, prominent Fortune 50 executive teams, and incredible entrepreneurs that set out to disrupt the marketplace. Please welcome Susan Drumm.
Susan Drumm’s background (2:40) Susan Drumm’s opinion on what enlightened leadership is (5:48) Building emotional intelligence. Effective ways that leaders use to show emotions towards their juniors (8:44) The power of music in dealing with emotions (11:03) Challenges that business leaders are currently facing (17:10) Building on connectivity Ways in which good leadership attracts effective talent to the business (23:00) How Susan Drumm is marketing herself (25:11) Get in touch with Susan Drumm (26:00) | |||
| 29 Nov 2022 | 159 - How To Create Multi-Use Content to Maximize Your Marketing Reach with Mandi Gould | 00:34:10 | |
Do you desire to increase the number of people your marketing content reaches on various social media sites? In today’s competitive, fast-changing business environment, it can prove challenging for a small or medium business to create original, consistent and impactful multi-use content. You can gradually grow your organic social media reach and close more sales by adequately leveraging multi-use content. Our expert today is our very own Mandi Gould at Merge Marketing, who shares how you can optimize your marketing content on TikTok, Instagram, Youtube, and Facebook. As you will learn in this highly informative episode, multi-use content is worlds apart from merely copying content from one social media site to the next. Mandi underscores the need to repurpose your content that functioned successfully on Youtube, for instance, before pushing the message to TikTok or Instagram. Indeed you can use clips from the video you uploaded on Facebook to create an interesting Instagram reel that your target followers will appreciate. Alternatively, you can create a great tweet by borrowing words from your most successful post to your Instagram caption. Only some messages will be appropriate for some marketing platforms; thus, you should tweak each message to fit. Furthermore, she gives a thorough understanding of ever-green content and its essential place in today’s digital marketing. With a greater focus on Tik-Tok, Mandi provides best practices for successfully using your multi-use marketing content. She rightly advises the need to hop on trends and find ways to adapt them to your niche. In general, learn from our expert how you can utilize that awesome videos, graphics, or text across multiple platforms to grow your marketing reach. As is our tradition, discover Mandi’s pick for our company’s brand ambassador. Key Timecodes
| |||
| 12 Jan 2021 | 050 | How to Become a Brand Ambassador - with Andy Wullmer | 00:35:39 | |
Andy has a very diverse cultural background - he speaks fluent German, English and Spanish and for this reason he is well versed in Global markets and the special needs of different cultures. Every year he attends more than 25 different expos around the world as a representative of multiple global brands as their Traffic Captain, or in other words Brand Ambassador! Andy has won several awards during his career, including:
| |||
| 08 Feb 2022 | 112 | How to Crush Your Virtual Presentation - With George Torok | 00:26:21 | |
Mentioned in This Episode:
What You Will Learn:
George Mentality - Quotes From the Show “Effective presentation is all technique” “See a person through the camera” “You don’t have to be perfect” “Get rid of the distractions” | |||
| 23 Aug 2022 | 145 | How To Reach Your Goals By Using The Power Of The Mind with Rosetta Qadhi | 00:28:59 | |
In this episode, we're talking about how to reach your goals by using the power of the mind. My guest on today's episode is the CEO of the Thinking Grow Rich Caribbean Institute, a company called Life redesigned CFO of Q Solutions company real estate investor, clinical Hypnotherapist NLP, master practitioner, show host, author, and motivational speaker. She's a self-made businesswoman who defied the odds growing up, taking it upon herself to change her circumstances through the power of visualization. We're going to talk about the blueprint that she created for herself to manifest those dreams that she was able to achieve. This episode is geared towards entrepreneurs and small business owners, but it is also geared towards anybody that has dreams that they want to manifest and they want to attain and achieve. Without further ado, let's welcome Rosetta Qadhi. Key Time Codes
| |||
| 12 Apr 2022 | 121 | High Ticket Seller Secrets - With Chris Baden | 00:29:54 | |
Chris is the CEO/co-founder of FlowChat. He has a unique way of acquiring new customers. His organic tools and strategies have led to boosting his company and others’ to over $100k/mo in revenue. When Chris isn’t building businesses, he’s building a life-long marriage, a world-impacting family, and competing on American Ninja Warrior. Mentioned in This Episode
What you will learn:
Chris Mentality - Quotes From the Show “High ticket is a magical land - people end up paying you more money and then asking less of you” “You’re able to serve your clients at a much higher level” “If you’re a service, find that one part of how your serving somebody that you can turn into a utility” Bonus quote from Jay - “Price is only an issue in the absence of value” | |||
| 01 Jun 2021 | 075 | How to Become an Influencer & Pick a Niche - with Irene Iancu | 00:39:39 | |
Our guest today is Irene Iancu, owner of Toothlife Studio in Toronto, ON, a multi-disciplinary dental studio and fully equipped dental office designed for patient comfort. Irene is a prime example of a great influencer who’s excelling in her niche. Since graduating with a diploma in dental hygiene from Oxford College in 2007, Irene has expanded her scope of practice, utilizing the latest technology in the industry. Irene is also a podcast host and a writer, and has a healthy social media following of like-minded dental professionals. Her career path has been unconventional, but her goals are simple; cultivate a positive environment for team members, put together a stress-free and welcoming space for patients, and create a fun and engaging first experience for those tiny humans who are always welcome as new patients. Mentioned in This Episode
What you will learn:
Iancu Mentality - Quotes From the Show “I consider dentistry to be an art form” “As a startup, you need feedback” “Everyone likes to buy, nobody likes to be sold” “Nothing goes without a struggle” | |||
| 21 Jul 2020 | 025 | How to Effectively Pivot Your Business - with Itay Paz | 00:46:50 | |
Itay Paz is an entrepreneur, an international speaker and a veteran in the digital and affiliate marketing world. His fast business success worldwide and his ability to motivate others to take action and achieve big results has earned him the status of a leader and a world expert in digital marketing and affiliate marketing helping entrepreneurs & business owners worldwide to grow their businesses using the power of the internet. He is the managing director at the Digital Marketing & Affiliate Marketing International Expo (#DMIEXPO) and most recently, the Founder & CEO of the Morning Dough. | |||
| 16 Feb 2021 | 055 | Jobs on the Rise: Navigating the Uncharted Waters of the Lending Market - with Jivan Sanghera | 00:50:40 | |
Meet Jivan Sanghera, the Broker of Record and President of Circle Mortgage Group in Burlington, ON. Circle is a small but mighty brokerage, no stranger to managing high volume, and dedicated to helping families in their area find a mortgage that will provide security and help them grow. They are an award-winning BBB accredited brokerage and have had the honour of serving over 2000 families in the GTA. Circle Mortgage was born out of a desire to serve clients directly. Jivan brings with him 15+ years of financial services experience, most recently 8+ with Dominion Lending Centres where he won annual awards for sales volume. | |||
| 23 Jun 2020 | 021 | The Health and Economic Benefits of Cannabis - with Deepak Anand | 00:27:39 | |
Deepak Anand, Chief Executive Officer and Director, has a wealth of knowledge and experience in the global cannabis industry. He is a public speaker and is regularly engaged with Canadian and International media on all subjects related to the Cannabis industry. Mr. Anand holds a Master’s in Business Administration (MBA) and Management from Vancouver Island University. He is a recognized thought leader and brings 15 years of leadership experience in the health, charitable/non-profit, and private sectors in Canada. Within the global cannabis sector, Mr. Anand has worked with senior government officials, politicians, policy makers, health professional organizations, clinical practitioners, educators, investor, patients as well as producers. He has also served on the boards of various pharmaceutical associations across Canada, the United States and Europe. Currently, Mr. Anand serves on a variety of boards within the international cannabis space which include not for profit, advocacy and patient driven organizations Prominent positions, Mr. Anand has previously held in the Cannabis industry include: • Vice President of Business Development and Government Relations at Deloitte- CCI., Canada. • Vice President for Zenabis Global Inc. (A Health Canada License Holder) with operations in Canada and Malta. • Adjunct Professor at Kwantlen Polytechnic University (KPU). At KPU, Mr. Anand wrote, and taught Canada’s first and only Cannabis course titled ‘Cannabis Professional Series’ taught via an online module. • Executive Director for the Canadian National Medical Marijuana Association (CNMMA). The CNMMA was the first and only industry association that factored in all facets of the nascent Cannabis industry in Canada. | |||
| 17 Jan 2023 | 166 - Establishing a 'Mentoring Mindset' with Christy Pettit | 00:26:56 | |
A mentoring program is one of the most crucial and impactful tools a business can use to develop extraordinary talent and realize improved results. A mentoring mindset can be the byproduct of growing relationships with your networks. In today's episode, we are talking about establishing a mentoring mindset. Our guest on today's show is Christy, CEO and co-founder of Pollinate Networks Inc. As Christy observes, mentoring is not a purely one-way street exercise. She laments that, in the spirit of reverse engineering, anyone can learn something from anyone, regardless of age or seniority. Indeed, an excellent mentoring program cuts both ways: it measures the mentee and the mentor. In this regard, Christy advises that you bring a mentoring mindset to all your relationships to realize growth. With a mentoring mindset, you will develop a culture of continuous learning. As Christy explains, reverse mentoring helps a mentor learn from a mentee. It is a knowledge exchange program because the mentor can hear about the other person's cares, concerns, and experiences. In this respect, it is increasingly becoming an organization's mindset and skill set. Our guest underscores that a mentoring perspective's core is the willingness to learn from anybody. Christy gives us valuable perspectives about being an excellent mentor in this episode. She likens a good mentor to a human whiteboard: you map it out and get a chance to try it out. In the end, Christy surprises us with her unorthodox brand representative choice. Enjoy this episode! Key Timecodes
| |||
| 01 Aug 2023 | 194 - Exploring the Challenges of Scaling with Performance Marketing with Faisal Siddiqui | 00:25:02 | |
Are you in the league of those who believe performance marketing is the answer for scaling Performance? In today's episode, we demystify this notion by breaking down why you can't scale profitability using performance marketing alone. Our subject matter expert today is Faissel Sadiki. Faissel's career journey into marketing: He started off in the fine arts industry by working as an artist. He later ventured into branding, landing an intern position with a UK branding agency. He would then move back to his native country Canada to start his own business. He believes that Canada presents a unique environment for business in the sense that branding and advertising are done in-house at the same agency. As a result, there is no separate discipline for brand strategy, and brand identity has not yet developed into stand-alone specializations, unlike in the UK or US. Convergence of branding and advertising: Our subject matter expert argues that branding and advertising defer because of the skill sets required. Typically, the scope of branding is relatively broader, which translates that brand strategists often think long-term, unlike the short-term perspective of advertising. For instance, branding would target performance marketing over 5 years to help scale profitability in the long term. However, he decries the limitation of branding strategists to condense a message into a compelling ad with a clear proposition that would stimulate a call to action. On the other hand, advertising strategists have a superior capability of devising an effective message to stimulate the desired customer behavior change. Generally, Faissel explains that the skill sets of the two disciplines are different and only sometimes converge. He recommends that organizations encourage cooperation between branding and advertising departments to scale growth through performance marketing. Limitations of performance marketing in sustainable growth: Faissel explains that funneling all your marketing budgets at the point of purchase limits profitability. He argues that performance marketing serves smaller companies with a small marketing budget. Given that performance marketing relies on an auction-based bidding model that leverages keywords, the company's message only enjoys the visibility of the target audience intending to purchase. These only account for a small percentage of the potential clientele while missing out on the bulk of customers who are outside the category. Also, it is expensive to compete at the point of purchase because it requires a number of tries to make a hit. Furthermore, our subject matter expert frowns at the tendency of performance marketing to utilize only a single message or lead magnet that does not often appeal to the greater pool of customers that are outside the category. Performance according to industry or product/service: Faissel agrees that the effectiveness of performance marketing depends on the type of industry or product/service. In the insurance industry, for instance, a customer does not spend time evaluating the brands but rather go for strong trusted brands. (Brand marketing serves effective heuristics that help the consumer to make really quick decisions). Time codes
| |||
| 01 Feb 2023 | 168 - Streamlining your business operations through systems & processes with Marquis Murray | 00:22:57 | |
In today's episode, I am privileged to talk with a fellow Canadian on a topic I am passionate about, systems and processes for business. In all honesty, Marquis dissects this topical area rather authoritatively and eloquently. With the rapid pace of digital transformation in the business environment, every organization is increasingly looking to streamline its workflows. Indeed, we must emphasize the importance of streamlining your business operations. The list of benefits is long: improved efficiency, greater customer satisfaction, improved competitiveness, and reduced cost of doing business, among others. Marquis shares with us how he reinvented himself after suffering almost 70 percent of clients during Covid 19. His story is a testament to the importance of a business's flexibility and pivoting accordingly in facing challenges. In addition, he enlightens us on how to conduct a proper survey within a team and use the feedback to improve systems and processes in the business. Better still, he provides a real-life example of a success story on what process improvement can work magic for a business. At the end of this insightful episode, Marquis nominates a benefitting brand representative for his company. This episode, while shorter than our usual ones, is a listen worth your ears. Grab your pen and notebook and discover how to streamline your business operations for the greater good of your organization. Key Timecodes
| |||
| 23 May 2023 | 184 - How To Be In Execution Mode 60% Of The Time with Kris Ward | 00:25:53 | |
How wonderful would it be to grow your business while working fewer hours? In episode 184, we discuss how to be in execution mode 60 percent of the time. Our guest expert today, Kris Ward, is a Team Building And Systems Strategist who creates a movement where your business supports your life instead of consuming it. Kris founded the Win The Hour, Win the Day philosophy. Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington, original Shark from Shark Tank, and Joe Theismann - NFL All-star and commentator, to name a few. Kris has also been featured on award-winning podcasts, radio and TV shows. She shares some of the tried and tested tactics for crashing your demand schedule while growing your profits. Kris’ career background and journey - As a founder entrepreneur, she used to work round the clock for the business. However, her husband and biggest fan discouraged her from stealing from sleep. Over time, she managed to cut down from 16 hours a day to 6 hours. She now believes that your business should support your life instead of consume you. Why do people work long hours - Kris observes that founders often strive to do right for their startups to grow their business. However, she argues that it is more beneficial to become more strategic than doing the grind. In this regard, operating strategically enables the business to scale. Breaking the work addiction to becoming strategic - Our guest expert notes that most people lack the skills to use their calendars. Consequently, they do not include their work on the calendar, resulting in great to-do lists. Furthermore, Kris advises that every founder should seek help by hiring people for specific roles. Instead of following the conventional top-bottom way of business management, she favors an arrangement where the founder grants autonomy and independence to his or her professional employees. The founder is relieved of time by leveraging super toolkits because the professionals manage the business instead of the reverse. Generally, Kris follows the three pillars of Team, Time, and Toolkits that enable a business to scale. Key Time Codes
| |||
| 29 Sep 2020 | 035 | How to Turn Your Employer into Your Client - with Steve Toth | 00:28:58 | |
Today, we welcome Steve Toth to the show. | |||
| 23 Mar 2021 | 060 | How Dentists Can Leverage Social Media and Technology to Serve More Patients - with Edward Zuckerberg | 00:58:57 | |
Our guest today is Edward J. Zuckerberg, father of Mark Zuckerberg, creator of Facebook. In this episode, Edward will talk about the growing need for social media and technology in the dental industry. Edward graduated from the NYU College of Dentistry in 1978. He owned his own practices in Brooklyn and Dobbs Ferry, NY from 1979-2013, and has always been an early adopter of technology. Dr. Zuckerberg now regularly lectures on a national and international level. He speaks about technology integration, social media marketing, and online reputation management for dentists. He also consults privately with dental practices, advises dental/medical technology startups, and treats patients part-time in Palo Alto, California. Mentioned in This Episode ● Dr Zuckerberg’s dentist page - Painless Social Media ● Data analysis tool - Call Sumo What you will learn: ● What’s going on in the dental industry (2:53) ● Biggest challenges being faced ● How to offset people’s thoughts and fears (7:34) ● What kind of measures do dentists have in place? ● Using social media to make patients aware of protocol ● Has the dental industry been slow to adopt new technologies like social media? (11:40) ● All dentists have different comfort levels when it comes to technology ● Technology has proven to be worth the money ● Winning the patient over using technology and social media (26:54) ● Recognizing your target market ● The power of Facebook check-in ● Facebook lead generation - how a dentist can use leads to their advantage (47:28) ● Is social media the best way for dentists to grow their practice and attract more of the right clients in 2021? (49:53) ● Using social media effectively Dr. Z Mentality - Quotes From the Show “People don’t wanna sit in a dental office a minute longer than they have to” “Sharing is an incredible, underutilized dynamic that most dentists don't realize is the most powerful tool in social media” “SEO and social media are both part of the puzzle that every dental practice and every small business has to be involved with” | |||
| 22 Feb 2022 | 114 | The Future of Content Marketing - With George Chasiotis | 00:27:59 | |
Georgios Chasiotis is the Managing Director of MINUTTIA, a content and SEO agency helping SaaS and tech companies drive organic growth. Mentioned in This Episode:
What you will learn:
George Mentality - Quotes From the Show “SEO is way more complicated than it used to be” “Social media should be a part of the equation” | |||