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Doing It Online : The Doable Online Marketing Podcast (Kate McKibbin)

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DateTitreDurée
31 Aug 2021#62 - How to host a virtual retreat for your clients00:17:56

Things You’ll Learn in this Episode of Doing it Online:

  • The benefits of the RSVP AND how to actually get your clients to send them in!
  • How long your retreat should run for and the best way to structure it out…
  • The tools we recommend and of course, a couple of extra tips + tricks along the way...

 

The online business life is amazing, right? It’s so INCREDIBLE to be living in a time where we can create communities with people from all over the world… 

 

...But there’s nothing quite like that ‘in person’ connection, is there? So, how do we recreate that in an online business? Well, one of my top answers would be to host a virtual retreat! 

 

Sounds awesome, right? But how do you do it? And what do you need to get started? Is it expensive? How does a virtual retreat even work?

 

All of those questions are answered and more in this episode. I’m going to walk you through my top tips for how to host an epic virtual retreat for your clients and share what we’ve learned along the way. Because, yes. There are definitely do’s and don’ts! Find out what they are in episode 62. 

 

Want More?

  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
16 May 2023#157 - 3 of the nerdiest hacks00:15:27

Hey there, it's Kate McKibbin, and in this episode of Doing It Online, we're getting nerdy with three online hacks that will save you time and make your life a little easier.

Here's what we'll be covering:

  • Hack #1: The Plus Email Address Hack - Learn how to test opt-ins, automations, funnels, or purchases, using this hack that allows you to test infinite times with just one email address.
  • Hack #2: The Multiple Clients Hack - Discover how creating multiple Google profiles can make managing multiple clients a breeze.
  • Hack #3: Accurate Data Tracking - Keep track of who opted in and when, and which activities are actually driving sales.

These hacks are perfect for software, funnel-loving, marketing service providers, or just anyone who wants to learn more about online marketing hacks. Listen to the full episode for all the nerdy details.

Tools and resources mentioned in the episode:

So, if you want all the details on these nerdy hacks, make sure you listen in to episode #157 of the Doing It Online podcast now!

18 Jul 2023#166 - My biggest lesson from Todd Brown’s mastermind00:07:38

Hey there, it's Kate from Hello Funnels, and I'm super excited to share some game-changing insights with you on the latest episode of the Doing It Online podcast!

In this episode, I spill all the juicy details from my recent experience at a mind-blowing marketing mastermind event. Trust me, it was a room full of incredibly talented individuals, and I couldn't wait to soak up all the wisdom from the digital marketing world's OG, Todd Brown.

Here's a sneak peek of what you can expect:

  • Discover the key lesson I learned from Todd Brown himself that can revolutionize your approach to marketing. 
  • Learn how to apply it to your business right now.

But that's not all! I'll also share how you can create a rock-solid foundation for your business by aiming for greatness, setting yourself up for success, and creating irresistible offers that can withstand any challenge.

Ready to dive into all the incredible insights from the mastermind? Click play and listen to Episode #166 of the Doing It Online podcast. You don't want to miss this!

Resources Mentioned in the Episode:

21 Mar 2023#149 - 3 things you need to track if you are trying to scale00:16:36

Tracking metrics.

We know it’s up there with doing your taxes and dealing with that one client that drives you crazy (yes, Sheila, I AM talking about you...) on the Things You’d Rather Avoid list.

But here’s the thing about metrics:

Tracking the right data — and acting on that information once you have it — is the best way to swiftly and efficiently move to the next level of business growth.

So if you’re sitting at multiple 6 figures right now and running out of things to try to scale to 7 figures, you’re going to want to tune in to our latest pod episode.

Hit play now to learn the 3 things you need to track if you’re trying to scale.

Want more?
  • We’ve just launched eCourse Elite, our new high-touch 12-month mentorship program for course creators who want to scale their business to 7 figures in a way that’s sustainable, intentional, profitable, and reliable — and we’d love to see you there. Here’s how to secure your spot.
  • Not quite ready for 7 figures? Hit play on this pod to find out how to make 6 figures building sales funnels for your clients.
20 Sep 2022#117 - 5 Simple ways to scale your program support (without losing the personal touch)00:21:31
Things You’ll Learn in this Episode of Doing it Online:
  • Common mistakes to avoid when scaling your program…
  • 5 simple ways to scale your program support (while still keeping it personal + human)...
  • How to design + set up your support model in a sustainable way from the beginning…

 

You want to serve MORE people and make MORE sales, but you also want to make sure every single one of your clients gets incredible, personal support as your course grows…

 

Right?

 

Oh, and it also needs to be sustainable (+ enjoyable) for you and your team to deliver… 

 

Are you asking for too much? No way! 

 

In this episode, we’ll look at 5 simple ways you can add scalable support to your program, without losing the human, personal feel and being manageable for you, whether you have 5 clients or 500. 

 

Want More?
07 Feb 2023#143 - 3 Questions You Need to Ask Your Customers00:10:23

Quick question for you:

When was the last time you did a customer survey?

If your answer is “Well, it’s been a while…”, “Um, I meant to do one last year”, or (and I’m clutching my pearls now) “Never” — you’re going to want to see what I’ve got for you on this week’s pod episode.

Because customer surveys are like a health check for your program or course. They can alert you to current problems or give you a heads-up on potential problems further down the road.

Commit to doing them regularly, and you’ll get your diagnosis while the chances of recovery are still excellent.

Want to know more about conducting effective customer surveys? Hit play on the pod and discover the 3 questions you definitely need to be asking your customers.

Want More?

27 Apr 2021#44 - 3 changes I made to grow from 0 to 7 figures in sales in under 3 years00:15:52

So, it’s almost embarrassing to say this — (Oh, HAI imposter syndrome and money blocks!) — but here goes…

 

Last year my business, Hello Funnels, did something we’ve never done before. We made over 1 million dollars in sales... (not revenue as we have lots of payment plans, but in sales.)

 

Yuh.

 

Aaand! This is after basically starting all over from scratch 2 and a half years ago...plus COVID...AND adding a baby into the mix. 

 

Double yuh.

 

Many of you know this is my third business...and a friend of mine asked me the other night (over a wine or two) what did I do differently this time?

 

And the answer to that (there are 3 specific changes I made) is what I want to share with you guys today… They’re not hard or vague or unreachable as you might think. 

 

I reckon you’ll find it helpful to hear how doable these changes are.

 

Listen in to find out for yourself. 

 

x

Things You’ll Learn in this Episode of Doing it Online:
  • The 3 specific changes I made that helped my business grow from 0 to 7 figures in sales in under 3 years
  • Why a change in focus and success measures made such a huge difference...

 

AND EVEN MORE EXCITING! How’d you like an EXTRA 6 months of support from me + my team? Because right now applications are open to our totally overhauled, totally amazing, eCourse Empire program!

This is your chance to not just join myself and my team of experts as we guide you to creating your own 6 or even 7 figure exourse empire, but you’re also able to get a SECOND 6-months access to our support.

It's application only, apply asap before all the spots are gone!

 

Want More?

  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
20 Aug 2024#223 - 7 Questions To A Sold-Out Offer (Everytime)00:16:16

Too often, making a sale feels like trying to get blood from a stone. 

 

You’ve poured your heart, soul, time and money into creating your offer, but when it comes to launch time, the sales count leaves a lot to be desired. 

 

So what can we do to make sure our offer not only sells, but sells OUT every single time?

 

The answer: you need to create a “hells yes” offer. This means your offer is crazy valuable, clear to understand and exactly what your audience needs.

 

Today, I've got a simple exercise you can do to make sure your offer is irresistible to your ideal client and infinitely easier to sell. 

 

I recommend grabbing a glass of wine or a cup of coffee, finding a quiet spot and diving into these 7 questions that will help turn your offer into one that’s undeniably a “hells yes” to your audience!

 

  1. What is the #1 Thing Your Ideal Client Wants?
  2. How Long Do They Actually Want It to Take?
  3. What Do They NOT Want to Have to Do to Get It?
  4. What Have They Tried Already That Hasn't Worked and Why?
  5. How Stressed About Money is Your Target Market Right Now?
  6. What Feels Risky to Them About Your Offer Now?
  7. What Has Changed in Your Market Recently That Impacts Them?

 

These questions are powerful tools to help you create a sold out offer every time you launch. Not only that, but take the time to ask them and you’ll be well on your way to helping your clients kick some serious goals!

 

 

LINKS:

WebsiteInstagram | Programs | YouTube

26 Oct 2021#70 - Have you tried a ”Love me or leave me” email?00:05:31

Things You’ll Learn in this Episode of Doing it Online:

  • What the ‘Love Me or Leave Me’ email is + why it’s powerful
  • How to create it + use it the ‘right’ way

 

In the words of Ron Burgundy, your email list is kinda a big deal, right?

 

But we don’t just want anybody on our lists. We want excited, engaged, totally in-sync subscribers...⁠

So, how do you get a list full of people like that?⁠

You give them the chance to opt-out, right at the start. ⁠

 

Nope, I’m not losing it. 

This short but super punchy episode has got all the info you need to make this little ‘list trick’ work for you. 

Want More?
  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
12 Jul 2022#107 - Stop doing these things if you want a 6-figure course…00:19:33
Things You’ll Learn in this Episode of Doing it Online:
  • 5 things you absolutely need to STOP doing if you want to scale up your online course to 6-figures (+beyond!)...
  • Why slashing your prices isn’t the answer to making more sales…
  • What you need to START putting in place to keep you on track for your 6-figure+ goals…

 

An amazing new episode AND exciting news today because…

 

…Our much raved about 6-Figure School is back and the doors are OPEN! All the details are here and for a limited time only you can snap up your ticket for 50% and only pay $33! 

 

Once you’ve done that, tune in to this episode, we’re I’ll take you through 5 things you need to stop doing if you want to scale up your online course to 6-figures and beyond.

 

We’ve all made these mistakes, sometimes more than once. And if you don’t catch them and make some adjustments, they’re holding you and your biz back…

Want More?
20 Jul 2021#56 - Do it with me : let’s plan out your launch emails!00:21:44

‘Doing it Online’... and now? 

You’re doing it with me. 

Cos in this episode, we’re going to write your launch emails together! Yay! High-fives. Because you know and I know that if you run an online business? 

There’s no escaping the launch emails. (Unless you want to rely solely on ads to a cold audience? I’m guessing not.)

But what should you send? What should you say?

Sure, flying by the seat of your pants can work. (I did it for years)

But there are things you need to cover and hit well in a launch sequence. And because nerdy is my way of life, I’ve turned it into a formula... 

And yes, you can tweak it and perfect it for your own audience, but this will at least take away some of the unnecessary thinking and decision making so you can focus on the other fun stuff.

So grab something to take notes with (you’ll need it) and let’s make launching emails our bish. 

Things You’ll Learn in this Episode of Doing it Online:

  • My recommendations for a launching email sequence - what to send and when.
  • The two types of buyers you need to make sure you’re writing to. 
  • Ways to modify this sequence to speak to your specific audience. 
Want More?
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
02 Jul 2024#216 - These exact words will make you more sales00:20:23

I recently held an epic three-day experience called “Unf*ckwithable Live”. This was a  live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.

 

We received such amazing feedback from this event, I couldn’t resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs that you can take right into your business:

 

Speak Your Audience’s Language

Getting in front of lots of people is one thing, but how do you make it so that they remember you? The answer: You need to learn to speak their language. We’ll explore learning your audience’s pain points and how to communicate with them in their own words.  

 

Create Impactful Lead Magnets

Once you’ve uncovered the right messaging, it’s time to create lead magnets that tie to your talking points. I talk about the 20-minute rule, where any freebie you offer should take no more than 20 minutes to consume. A concise and impactful lead magnet lets them see immediate value, making them much more likely to buy your paid offers. 

 

Can You Afford to Pay for Your Customers?

This might look like a weird question, but hear me out: once you’ve nailed offers that sell with ease, you’ll know exactly how much you can spend to acquire new customers safely. You can dive into the marketplace of paid ads and put them on repeat. It’s a bit like having a superpower – you’re protected against any market ups and downs, and you’ll keep making sales no matter what.

 

Now, don’t be scared off by these strategies if you don’t have the greatest budget or all your systems in place yet. They’re the end goal, the stuff we’re always working towards. Just start with connection, and you’ll be on your way to kicking all your business goals. 

 

LINKS:

WebsiteInstagram | Programs | YouTube

12 Apr 2022#94 - 3 ways to know you’re ready to BUILD funnels00:15:35

Things You’ll Learn in this Episode of Doing it Online:

  • 3 ways to know you’re ready to build funnels and uplevel your business…
  • Why your clients might be losing money right now…
  • Your next step for creating amazing funnels if you decide that’s for you…

This episode is for the ‘Funnel Curious.’ You’ll know that’s you if you've ever wondered if funnel-building is right for you…

Maybe you’ve dabbled in funnel-building, or just thought about it. 

How do you know if adding that to your services for your clients will help you grow your business and get where you’re wanting to go?

Well, I’ve actually got 3 simple ways to run yourself through a bit of a mental checklist to know for sure.

And I’ll walk you through them in Episode 94. 

 

Want More?
15 Aug 2023#170 - How to choose your next coach or mastermind!00:15:57

Ever felt like something's missing in your biz? If you've hit that frustrating plateau and you're thinking of joining an online course, hiring a mentor, or diving into a mastermind group, this episode is a MUST-LISTEN.

Here's a sneak peek of what's inside:

  • 🧐 Why external input can be the secret sauce to kickstart that growth spurt in your business.
  • 🤑 The golden number to set aside for personal growth - trust me, I’ve invested hundreds of thousands of dollars and have worked out exactly how to budget an affordable amount.
  • 🔄 How different biz stages have different needs. We're diving deep into what YOU might need right now.
  • 📝 The top questions I've personally used (and wish I had earlier) before investing in courses and coaches.
  • 💬 Are you a community queen or one-on-one guru? Find out what's your jam!

Look, diving into the online course world can feel like a maze, but with the right guide (like little ol' me 😉), you can make the right investment and level up like a pro. So if you're ready to turn that plateau into a mountain of success, 🎧 pop in those earbuds and let's get started!

If you’re finally ready to take your business to the next level, add six figures to your income and work with an AMAZING team of mentors, then eCourse Empire might just be your next best investment! Check it out and DM me if you've got Q's.

25 May 2021#48 - Make money may : Challenge #4 - Profitable price rises00:10:40
Things You’ll Learn in this Episode of Doing it Online:
  • How to make the most of an opportunity most people overlook... 
  • How to raise your prices the right (+profitable) way…

 

It’s our final week of Make Money May!

 

Each week of May I’ve been giving you a new money-making challenge (or biz experiment) on the Doing It Online podcast, for you to have a go at.

 

Each challenge is super actionable + powerful. 

 

First week was on the power of a payment plan.

The second week was all about the bundle offer.

The third week (my fave) was all about making your marketing pay for itself! 

 

And now, this is our 4th and final challenge: the price rise promotion… 

 

I know, pricing - especially price rises - make people feel uncomfortable. And honestly, I see people doing this wrong,  A LOT. 

 

So, if you know, (or have a strong hunch) that you’re undercharging… (you know who you are.) 

 

This one’s for you. 

 

And if you love awesome free things, you’ll love my epic calculator. It’ll show you exactly how much money and sales you’re currently missing out on...all because you don’t have a funnel! (SO fixable!) You can check out right now at hellofunnels.co/money Only takes about 30 seconds and I think it will really surprise you, so go check it out!

Want More?
  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!) 
  • Want more funnel goodies? Head to hellofunnels.co/podcast
26 Mar 2024#202 - We started a new Instagram account and this is what happened00:14:06

It’s tough out there in the world of social media. If you have an Instagram account, you've probably thought more than once about throwing it in the bin and just starting all over. You’ve also probably seen people shouting about how old accounts are dead and that you actually can get crazy growth if you start from scratch. 

 

Yep, we’ve felt and heard it all too. So, you know what? We decided to give it a go! 

 

Now, the idea of leaving behind our previous Instagram account of 24,000 followers was scary. And how would it look on the brand to have a new account with zero followers? But something had to be done. We had lost a whole lot of engagement on our previous account due to a rebrand, and were desperate to revive things.  

 

So, we took the plunge and decided to make 2024 the year of trying things out to see what would happen. Today, I'm going to break down exactly what we did, how it's going and our takeaways after 30 days of starting our Instagram account completely from scratch. 

 

I’ll take you through our strategy of 90 days of Reels, the surprising increase in reach we’ve seen after 30 days, and the tactics we’ll be turning to next.

 

As we continue on this interesting path of growing our new Instagram account from zero, we’ll be sure to keep you in the loop of what is and isn’t working. And of course, if you want to be one of our first 200 followers, then head on over to @hellofunnels.co and check out what we’re doing! 

 

LINKS:

WebsiteInstagram | Programs | YouTube

03 Jan 2022#77 - Plan Your Epic Year - Part #2 - How to set goals that WORK (Encore Episode)00:15:19

Get ready, excited and confident for your most epic year yet…

Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2022 goals and most importantly, turn them into actionable and achievable plans.

This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too.

You even get FREE access to my amazing planning spreadsheet which will step you through the entire process. 

Download your copy at hellofreebies.co and let’s get planning! 

 

Things You’ll Learn in this Episode of Doing it Online:
  • My 5 step process to plan your most epic year 
  • How to map out your goals and most importantly turn them into actionable and achievable plans
  • Download your FREE copy of my amazing planning spreadsheet at hellofreebies.co

 

Want More?
  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave a 5-Star review and then submit your details at katesbonus.com
  • Want the show notes + more funnel goodies? Head to katemckibbin.com/podcast
29 Oct 2024#233 - The BIG mistakes stopping you hitting your goals00:10:53

Scaling a business to 7 figures is no easy feat. I’ve struggled to get there in previous businesses that I owned, and I made a lot of mistakes along the way. It was through these mistakes that I was able to scale my own business to 7 figures, and I want to help you get there too.

Today, I’m looking at the traps and common mistakes we make when trying to scale our businesses to 7 figures and beyond. We’ve all been there—caught in a cycle or two without making much progress and no idea why the things that used to work, have stopped producing results.

In my previous podcast episode, we were all about the do's of scaling your business to seven figures – the must-haves, the essentials. But today, I want to spend some time in the don'ts. The common pitfalls that can slow you down or even hold you back altogether.

We're talking about those things you might not even realise are holding you back, the habits and strategies that might seem like a good idea at the time but can actually be sabotaging your growth. 

LINKS:

WebsiteInstagram | Programs | YouTube

10 Dec 2024#238 - If launching feels hard right now : listen to this00:16:47

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!

 

Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone.

So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income. 

Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts: 

Social Sales System (aka InstaATM): This is your sales engine on autopilot, powered by the magic of ManyChat and a few automations..

Email Engine (aka M3 Funnel): This is your tireless salesperson, working 24/7 to turn leads into sales with a nurturing sequence.

Evergreen Launches: We're not ditching launches entirely, but we're making them evergreen.

This isn't a get-rich-quick scheme – it's about building a sustainable business. After a few months of implementing this ecosystem, you'll not only have a well-oiled sales engine, but you'll also have a system that pretty much runs on autopilot. This frees up your time and energy to focus on what truly matters – growing your business and serving your clients.

We've got a free tool to help you see the potential – a calculator that lets you plug in your numbers and project your monthly revenue with this system in place. Head over to hellofunnels.co/quit (as in "quit launching") to check it out.

 

LINKS:

 

WebsiteInstagram | Programs | YouTube

15 Oct 2024#231 - 3 easy ideas to smash your end of year sales goal00:10:03

Have you hit all of your business goals this year? If there are some things you’re still hoping to achieve before the year’s end, I’ve got some high-converting ideas you can implement to see a bump in sales and end the year with a bang.  

 

In this episode, I share four simple strategies that are fast to implement, yet super effective:

 

  1. Refresh and relaunch one of your online programs. You can re-record a couple of lessons, or perhaps update the workbook fonts or colours for an updated look. This will give you a chance to sneak in one more little promotion for the year. 

 

  1. Create a VIP experience for existing clients. Whether it’s a live workshop or a planning session, you can show your appreciation to your valuable customers and provide added value during the busy holiday season. 

 

  1. Hold an end-of-year or new-year workshop. Consider hosting a live workshop to help your audience either wrap up the year on a high note or kickstart the new one with some energy. 

 

  • Set up a funnel. This one is a game-changer that I believe every business owner should implement. So why should you set up a funnel? Funnels work tirelessly for you, like a little machine running in the background of your business. They effectively convert leads into customers, bringing in sales while you focus on other tasks in your business. 

 

So, there you have it - four high-converting ideas to help boost your end-of-year sales and set the stage for an amazing 2025. Remember, you don't need to tackle all of them at once. Pick one or two that resonate with you, and take action. Your goals are absolutely within reach, and these strategies are here to help you achieve them. 

 

LINKS:

WebsiteInstagram | Programs | YouTube

 

22 Oct 2024#232 - 7 Steps To Creating a 7-Figure Course00:11:04

I’ve made my fair share of mistakes in business.

 

I’m currently calling Hello Funnels ‘Business 3.2’, because for a long time, while I could get businesses quite quickly to the mid-6 figure mark, they would frustratingly stay stuck there for years. 

 

So I’d drop the business and start again - unfortunately, always ending up at that same point. I was forever asking myself, “What is happening? Why am I not moving?” 

 

Finally, I began to figure it out. I came to some strategies that finally started to move the needle and got me closer to creating the 7-figure course I was dreaming of. 

 

Today, I’m going to share those 7 steps with you - so grab a pen and your notepad, because you're going to want to jot down a few notes!

 

We’ll explore: 

 

  1. Knowing your dream client inside out
  2. Offering quality over quantity
  3. Assembling your team
  4. Doing the live reps
  5. Systemising your processes
  6. Knowing how to drive leads
  7. Make marketing pay for itself 

 

With these steps in mind, you’re well on your way to creating an online course that could reach 7 figures. 

 

These might seem daunting at first, but trust me, they’re critical to your long-term success. Put these steps into action and you’ll be scaling new heights in no time!

 

LINKS:

WebsiteInstagram | Programs | YouTube

09 Jul 2024#217 - The real secret to always selling out your offers00:29:41

Want to know the secret to selling out your offers consistently?

 

Well, you’re in luck, because today I’m sharing a snippet from Day 2 of our UFW live event that blew our attendees away and armed them with some crucial strategies to sell their offers with much more ease.

 

With so much marketing advice making the rounds online, it can be really confusing to know what the best path to take is. But I have some good news for you: you don’t need to be a sales and marketing expert to make more sales.

 

In this episode, we’re talking about a simple reframe that will highlight what you should actually be focusing on to move the needle forward in your business.

 

I discuss how creating an irresistible offer is more important than being a sales and marketing guru, and share practical ways to set your pricing correctly. We’ll also explore how to approach delivering your program in a way that best suits both you and your ideal clients. 

 

Despite the economic waves, your business can thrive with the right adjustments. Little tweaks add up, whether it’s pricing, promise or payment options. Remember, our goal is continuous improvement – the layer-by-layer approach often leads to the most substantial gains.

 

 

LINKS:

WebsiteInstagram | Programs | YouTube

04 Oct 2022#119 - 3 things I stopped caring about this year (that helped grow my business)00:11:32
Things You’ll Learn in this Episode of Doing it Online:
  • How a shift in focus away from launching has actually increased our conversions…
  • The impact a pretty Instagram grid has on the success of our business…
  • What we’ve done to help increase meaningful conversations with our audience…

 

This week on the podcast I’m taking you behind the scenes (or really into my brain) and sharing 3 things that I’ve stopped caring about this year…

 

…and how doing so has actually helped grow our business. (The second one still hurts a bit, but it was necessary!) 

 

It’s short, sassy (not sweet) + might help you let go of a couple of things that aren’t serving you either... 

Want More?
13 Sep 2022#116 - 3 Reasons Your Funnel Flopped00:21:40
Things You’ll Learn in this Episode of Doing it Online:
  • 3 mistakes to avoid if you haven’t built your funnel yet, OR 3 reasons why your funnel isn’t working as well as you’d like… (Or, it flopped, let’s just call a spade a spade.)
  • Why a working, effective funnel is so damn important. (And why you need one!)
  • 2 action steps you can take TODAY to create the funnel of your dreams!

 

Why isn’t your funnel working? 

 

Or is it working brilliantly and you just don’t know what you’re looking for? 

 

Funnels are powerful (even magical?) but they’re also tricky to get right if you’re not sure what you’re doing! 

 

So, in this episode let’s look at 3 reasons why your funnel flopped…

 

And what you can do about it! So your funnel can do what it was created to do: bring you sales regularly, reliably every single week. 

 

Want More?
  • Join me for Evergreen Sales Machine, a free, LIVE 90-min group coaching session: ‘The Evergreen Machine’ which is all about how to make 5 program sales (minimum) EVERY week, without sales calls or stressful launches!
  • Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on Oct 27th!
  • Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
04 Jul 2023#164 - 3 free (+ one crazy cheap) way to triple your email list00:15:41

Hey there, it's Kate from Hello Funnels, and in the latest ep of the Doing It Online podcast we're diving into the ever-evolving topic of  growing your list. Whether you're just starting out or have been in the online business game for years, we've got three simple and cost-effective ways for you to grow your email list. In fact most of them are totally free. Trust me, you don't want to miss this!

  • Want to grow your email list without breaking the bank? We've got you covered!
  • Discover how to get subscribers every day, totally for free, from your existing website visitors.
  • Find out the power of Facebook groups and how to use them to skyrocket your list growth.
  • Learn the right way to use promo swaps and collaborations to tap into new audiences.
  • Bonus tip: Get the scoop on an incredibly handy social media tool for boosting engagement and conversions.

So there you have it… three simple (and mostly free) ways to supercharge your email list growth. To get the full details, including recommended tools and insider tips, click play and listen to episode #164.

 

Resources mentioned in this episode:

07 Mar 2023#147 - 7 steps to scaling to 7 figures00:14:49

You’ve been stuck at 6-figures for a long time now. And you’ve iterated. You’ve rewritten your sales page at least 32 times in the last month alone. You’ve tried just about everything you can think of.

Still…you’re stuck.

Been there!

And we know it’s frustrating enough to make you want to pack it all in, move to an off-grid cabin in the wilderness and spend your time foraging for mushrooms and catching squirrels for dinner. Or something. #cottagecore

Yes?

Then take a deep breath. Step away from the squirrel. And hit play on our latest pod episode!

Because this week we’re sharing 7 of the key steps that’ll help you smash through that 6-figure ceiling and finally scale to 7 figures.

Want more?
  •  Loved this episode, and want to dig even deeper into what it takes to create a 7-figure business? Save a spot on our upcoming FREE live masterclass, 7-Figure Course Formula. We’re pulling back the curtain on everything we did to move from 6 figures to 7, and talking about how we’re using the same shifts and systems to help clients scale to 7 figures really quickly too. See you there!
  • Want to know more about how we created a lean, mean, evergreen sales machine? Find out more in this free webinar!
30 Apr 2024#207 -10 Qs to create a million dollar low ticket offer00:13:09

If you’ve been with me for a while now, you’ve certainly noticed that I’m a big fan of low-ticket offers.  Low Ticket Offers, when done correctly, can be an absolute game changer for your business They have the potential to not only boost sales but also enhance your marketing strategy, increase your revenue streams, and attract high-quality leads.

However, crafting a successful low-ticket offer requires careful consideration and strategic planning. That's why I want to share with you 10 questions that will help you evaluate a low-ticket offer so you can be confident it’ll work for your business.

  1. Does your offer grab your ideal client's attention with its uniqueness and relevance?
  2. Is your offer easily understandable, showcasing its value and target audience?
  3. Is your offer tailored to your ideal client while appealing to a broader audience?
  4. Does your offer provide enough value to prompt purchases?
  5. Will customers feel they've received exceptional value after consuming your offer?
  6. Does your offer reflect your unique approach, creating interest in working with you further?
  7. Does your offer leave customers wanting more without overwhelming them?
  8. Is your offer easy to implement without overwhelming the customer?
  9. Does your offer provide clients with immediate benefits, showcasing your expertise?
  10. Does your offer smoothly lead to your higher-tier offerings, maximizing sales potential?

I’ll walk you through each of these questions, so you’ll be able to build irresistible low-ticket offers that don’t just drive sales, but also forge a lasting connection with your audience.

Until next time, stay inspired and keep striving for success!

 

LINKS:

 

WebsiteInstagram | Programs | YouTube

10 May 2022#98 - ”How the heck do you launch an online course in 2022” - Part 100:16:27

Things You’ll Learn in this Episode of Doing it Online:

  • An exercise to help you narrow down all your ideas and choose the one to build your online course around…
  • How to set yourself up with a course that you’ll love to teach even years down the track…

 

How the heck do you launch an online course in 2022? 

 

Great question! In fact, we love it so much we’re kicking off a new series just to answer it! 

 

Over the next few episodes, we’re going to get our practical hats on (as you know I love to do) and I’m going to walk you through the process of how to launch your own online course… 

 

Step by step. 

 

It’s basically a condensed version of one of the projects we have inside eCourse Empire…(minus all the support, worksheets etc, but it’s still going to give you lots of great info to get you started!)  

And in part 1 I’ve got an exercise for you to help you narrow down and figure out what your online course could be about…

 

Want More?
  • Want some help creating, launching, automating and scaling your own online course? Check out eCourse Empire, we’d love to have you!
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
05 Jan 2021#27 - Plan Your Epic Year - Part #3 (Make those goals into plans!)00:10:36

Get ready, excited and confident for your most epic year yet…

 

Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2021 goals and most importantly, turn them into actionable and achievable plans.

 

This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too.

 

You even get FREE access to my amazing planning spreadsheet which will step you through the entire process. 

 

Download your copy at hellofreebies.co and let’s get planning! 

 

Things You’ll Learn in this Episode of Doing it Online:
  • My 5 step process to plan your most epic year 
  • How to map out your goals and most importantly turn them into actionable and achievable plans
  • Download your FREE copy of my amazing planning spreadsheet at hellofreebies.co
Want More?
  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave a 5-Star review and then submit your details at katesbonus.com
  • Want the show notes + more funnel goodies? Head to katemckibbin.com/podcast
16 Nov 2021#73 - Tripwire VS SLO00:20:29

Things You’ll Learn in this Episode of Doing it Online:

  • The breakdown of both the Self-Liquidating Offer and Tripwire: who they’re for, when to use them, their objectives...
  • The pros and cons of both...
  • My recommendation for either SLO or Tripwire... (I share my fave option!)

 

I think it’s time for a good old fashioned smackdown. But the nerdy kind, not the violent kind. 

 

Our opponents: the Self Liquidating Offer and the Tripwire. 

 

See, I’ve had a lot of questions recently about whether I prefer (and would recommend) either a Self-Liquidating Offer (SLO) or a Tripwire… 

 

Now, let’s be clear: they are BOTH a type of ‘Mini-But-Mighty’ offer. (Which is the term we use here at Hello Funnels for this kind of marketing strategy).  And at first glance, their objective appears very similar: 

 

To make your marketing pay for itself (so you can invest even more in your marketing and grow faster without the stress!)

But, there are differences...

 

So! Who are they for? When is the best time to use them? How do you implement them (correctly)? 

 

Let’s break it all down now…

 

AND! If you want to learn HOW to create BOTH Of these amazing marketing assets for your business in just 5-days? 

 

We show you exactly how inside our Funnel Fuel program

 

Now normally, this is JUST for eCourse Empire clients, but we are going to be running a special round of Funnel Fuel very soon! And yes, of course, we’ve sweetened the deal with some amazing discounts and bonuses... But ONLY to the clever cats who jump in now and join the VIP Waitlist (And yes, this is the ONLY way to join Funnel Fuel, it’s normally JUST for our eCourse Empire crew ) 

 

This includes...

  1. A crazy-amazing discount of $500 off! (Plus, the very first person to join when the VIP doors open, wins a $500 voucher and the course cost back!
  2. Over $1200 of other business-boosting bonuses. (You can't get this deal anywhere else!)
  3. AND you’ll also get 30-days of eCourse Empire for FREE! Normally worth $299, but actually it's priceless because you get tonnes of hands-on support, 2-3 weekly live calls + feedback, plus access to over $6000 worth of our programs and MORE!

 

BUT this amazing opportunity is ONLY for people who are ON the Funnel Fuel waitlist!!

 

>>> Click here to be a part of the waitlist gang and then come back and listen to the episode! <<<

01 Aug 2023#168 - 5 reasons you need a funnel in 202300:14:53

Hey there, it's Kate from Hello Funnels, and welcome to the Doing It Online podcast! Today, I'm super excited to talk about my favorite topic—funnels! Specifically, I want to discuss the five reasons why you absolutely need a funnel for your online course business in 2023 (and why your sales, business and life are suffering right now if you don’t have one!). So buckle up, folks, because we're diving right in!

Here's a sneak peek of what we'll cover in this episode:

  • What exactly is a funnel? And how can it automate your business processes?
  • How to capture (and convert) those ready-to-buy leads. 
  • How to stop relying on launches. 
  • Why taking a break is essential and how you can do it without losing sales
  • How to quickly scale your ads
  • Say hello to lazy launches.

And that's just the tip of the funnel! 😉

So grab your headphones and join me in this episode as we uncover the secrets of successful funnels in 2023. It's time to level up your online course business!

Want to know more? Come check out eCourse Empire

12 Sep 2023#174 - 5 non-scary ways to use AI in your business now00:15:40

Have you ever freaked out a tiny bit at the idea of AI for your online course? Today we’re diving deep into the non-scary ways to sprinkle a bit of that AI magic without fearing a Skynet scenario.

🚀 In this episode, we're diving into:

  • The rise of ChatGPT and its friends - what's the buzz?
  • Why the AI convo has shifted from "should I?" to "HOW should I?"
  • Gems in the AI Toolbox: Not every AI tool is a keeper. I’m sharing my top picks for streamlining your business.
  • Discover better ways AI can fit into your biz. 
  • That time AI REALLY dropped the ball on our team headshots - we shared the highlights over on Insta

The future of AI in business is NOW, and it's not as daunting as you think. In fact, with the right tools, it can be a pretty handy sidekick, content writer and personal assistant!

Ready to go down this AI rabbit hole with me? Click play NOW and let's get started!

While we are talking about AI, this year we’ve added a new module to our courses SPECIFICALLY focussed on how to use AI in your online courses… and a deep dive on how to use it to help craft your funnels (detailed prompts included). If you want to see what else is included make sure you check out eCourse Empire!

Tools and Resources:

20 Feb 2024#197 - 3 best ways to get more eyeballs on your offers00:10:51

How do you get your offers seen in today’s crazy online world? Standing out from the crowd can be tough, and seems to be getting even harder in this ever changing marketing landscape we find ourselves in. 

 

But don’t worry - there are ways to get ahead of this, and I’m rerunning this episode to share them with you today. These tips are tried and true strategies that I’ve personally used, seen consistently amazing results from and that have stood the test of time.

 

So, are you ready to learn the 3 best ways you can get more eyeballs on your offers and bring in your ideal clients? In this episode, we’ll explore:

 

  1. Leveraging Existing Communities and Guest Trainings
  2. Embracing Mini or Micro Offers to Make Your Marketing Pay for Itself
  3. Joint Ventures for Rapid List Growth

The online marketing world may be a hectic and unpredictable one at times, but it doesn’t mean your sales have to suffer. So, join me today and learn the actionable steps that ACTUALLY WORK to get your offers seen!

 

 

LINKS:

WebsiteInstagram | Programs | YouTube

24 Oct 2023#180 - Steal our totally do-able 90-Day content batching plan00:09:29

I've got an exciting strategy to spill in this episode – how to batch-create three months' worth of content in just seven hours. Let's be honest, creating marketing content can be a bit of a drag and I’ve often struggled to find a way to make it more fun after creating so much content over the years. 

 

I knew batching my content creation was something I needed to do, but I used to grapple with the planning versus changing plans dilemma. We like our content to align with our marketing events, but life happens and plans shift. Then, a friend dropped a brilliant idea – making content evergreen with "pre-roll ads." This game-changer allowed us to batch content creation efficiently while staying flexible.

 

I'll walk you through my detailed batching process, from planning to fleshing out and recording. Plus, I'll share the importance of taking breaks during recording to avoid voice strain. And here's the best part – my team takes care of the post-batch workflow, making my time required after I’ve created the content minimal.

 

If you've ever found content creation draining, my insights offer a fresh approach to reclaim your time and creativity. Tune in if you want to optimise your content creation process and make room for business growth.

LINKS:

WebsiteInstagram | Programs | YouTube

14 Jun 2022#103 - 3 ways a $27 can help you sell more courses00:24:57

Things You’ll Learn in this Episode of Doing it Online:

  • What a Mini-But-Mighty offer is and how it works to help you sell more courses.
  • Three different strategies that you can apply to a $27 offer in your own business.
  • You’ll also have the chance to join our Funnel Fuel waitlist and unlock bonuses, plus the chance to win the course for free + a cash prize! 

 

In this episode, we’re looking at 3 ways that a small offer (or what we call a Mini-But-Mighty offer) can help you sell more of your higher-ticket courses…

 

We’ve seen it work live-action in our own business and with our eCourse Empire members, over and over again…

 

And now that our Funnel Fuel VIP waitlist just opened, you’ll be able to see it work in your own business if you join!!

 

Funnel Fuel is the program that will give you my exact process in a simple, step-by-step program, (full of plug + play templates!) to help you to create, launch and start making sales from your own Mini-But-Mighty funnel…

 

So you can finally grow your business as fast as you want! 

 

Why join the VIP waitlist?

 

Firstly, it’s the only way to actually get access to Funnel Fuel as it's only available to our eCourse Empire members. 

 

Plus, when you join the list, you’ll unlock…

  • An awesome deal for $200 off (so it’s now US$297, normally US$497)!!
  • Over $1700 of exclusive bonuses…

AND… 

Just to sweeten the deal, if you’re the very first person from the waitlist to join Funnel Fuel when the doors open you’ll get the whole program for FREE + a $500 cash bonus.

What are you waiting for? 

Jump on the waitlist now!!

 

Want More?
  • Want to makeJoin the Funnel Fuel VIP waitlist by June 22nd, 8am AEST to unlock bonuses and the chance to win the whole program for free AND a cash prize! All the details are here: https://hellofunnels.co/waitlist
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
15 Jun 2021#51 - Is a $27 offer right for you?00:29:11

Can you really hit 7 digits from a $27 product funnel? Yes, absolutely you can. It’s not only possible...it’s a game-changer. For my business AND my clients.

 

But I know how crazy that can sound and I understand the skeptic vibes, I really do. So, in this episode I’ve collected all your Q’s and gone through them all one by one, to help you work out if a $27 offer is right for you and your business. 

 

BUT BEFORE YOU RUN OFF…

 

The doors are OPEN right now for a LIVE round of Funnel Fuel (where you create your offer, launch it, and start making sales in just 5-days (and the BEST bit, because it’s LIVE I’ll be going through it with you + you’ll get tonnes of feedback, support and advice).

 

Doors close in just a few days so jump in now!

Things You’ll Learn in this Episode of Doing it Online:
  • Does a lower priced offer cheapen your other offers?
  • Exactly what we go through in the program day by day...
  • The difference between $5K Funnel Formula + Funnel Fuel (+ how to know which one is right for you right now.)

 

And that’s just the start. This episode is packed with value + so if you’re the least bit curious about Funnel Fuel or what a $27 offer could do for your biz, check it out now. 

Want More?
  • The doors to Funnel Fuel LIVE are open now! (But not for long!) Jump in now here: hellofunnels.co/funnel-fuel
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
28 Nov 2023#185 - How She Did It: Behind the Scenes of a Naturopath’s 7-Figure funnel with Vesna Hrsto00:22:21

Want to learn how to create a 7-figure funnel? In this episode, we dive into the world of sales funnels with our first ever guest on the podcast, Vesna Hrsto. Vesna is a successful naturopath and the first person I ever helped set up a funnel. We chat about the power of sales funnels and their undeniable impact on business growth. 

 

While many people believe funnels are outdated, we've got real proof that well-optimised funnels not only still work, but can stand the test of time. Vesna shares her journey from struggling with a disorganised sales process to creating a 7-figure funnel that transformed her business. The best part? The funnel is still helping her achieve amazing results five years after its creation. 

 

Vesna now enjoys the advantages of a well-optimised funnel and its ability to bring consistency in income and scalability to her business. We also explore the importance of continuous optimisation in funnel creation. Vesna’s dedication to testing, refining and learning from feedback was crucial in creating the successful funnel she has today. 

 

Tune in to discover how a well-optimised funnel can revolutionise your own business and stand the test of time.

LINKS:

WebsiteInstagram | Programs | YouTube

14 Dec 2022#129 - Best of 2022 - Are you making this crippling mistake with your course?00:24:04
Things You’ll Learn in this Episode of Doing it Online:
  • Why a cheaper, smaller course is NOT easier or more profitable…
  • 3 steps to creating a high-value, profitable, online course…

 

So you want to create an online course? And you want it to SELL. So, “I’ll just make a cheap one.” You think. That’ll sell better, right? 

 

Erm… Let’s chat about that in episode #110… 

 

Deciding to create an online course in order to reach more people, and break through the ceiling of 1:1 is a great decision…

 

However, the problem comes in with the decisions that people make next, in terms of what type of course they create, how they structure and price it. 

 

And if you get those decisions wrong, you’ll find yourself up against some crippling outcomes…

 

But! You can avoid them all with these 3 steps to creating a high-value program…

Want More?
16 Mar 2021#38 - Ultimate beginners guide to list building00:26:50

As much as I love nerding out on the more advanced stuff, the thing is, you don’t get to enjoy that kind of advanced nerdiness unless you’ve got some of the basics in place. 

 

And in this week’s episode of The Doing it Online Podcast, we take things back to the start and zone in on everything ‘list building.’ 

 

A lot of people that jump into our eCourse Empire program are right at the start of their journey, so, I’ve put together a bunch of questions I get asked on repeat. But essentially, it all comes down to one question: 

 

‘How do I grow my list?’ 

 

So, think of this as an Ultimate Guide — Q + A style. 

 

If you’re in the beginning phase or the re-starting phase or the “oh shit, I really should get around to that whole list-building caper” phase, this is for you…

Things You’ll Learn in this Episode of Doing it Online:
  • What open rate you want to be aiming for + how to improve it
  • The difference between a quantity vs quality methods for growing your list + when to use them
  • Plus, my fave tools for list building

 

 (And MORE - this episode covers a lot of ground.)  

 

Want More?

  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
11 Apr 2023#152 - Do you upsell? (Encore Episode)00:11:47

As someone who has been helping people to create, automate and scale their online courses for many, many years, you better believe I’ve racked up a few special party tricks over that time.

 

OK, so it’s not so much “tricks” but more like tried, true + specific strategies (not as catchy) that I just love to whip out and wow my clients with. And so, I wanted to share one of my faves with you today…

 

...The upsell. 

 

The reason this “trick” is so good? It’s super simple to implement, it works really well AND it costs absolutely nothing. 

 

So! Together in this episode let’s nerd out about all things upsell — what they are, why I recommend everyone has at LEAST one and how you can quickly add them and increase your profit today. 

Things You’ll Learn in this Episode of Doing it Online:
  • My 3 fave upsells: the ‘order bump,’ ‘course to maintenance,’ and ‘step one to step two.’ 
  • How to implement each of them PLUS…
  • ...Any extra tools you might need tech-wise if you’re adding upsells for the first time. (It wouldn’t be me if I didn’t talk software would it…)  

 

Want More?
  • Want to learn 3 simple ways to double your marketing business — without new clients. Yeah, you do! Here’s the link you need for a replay of this super-popular masterclass.
  • Wondering how much money a funnel could really make you? We’ve done the math so you don’t have to! Check our ever-so-clever calculator to run your numbers.
05 Apr 2022#93 - What funnels are REALLY working in 202200:25:55

Things You’ll Learn in this Episode of Doing it Online:

  • What you need to be focusing on when building your own funnels or for others in 2022…(And why funnels are more important than EVER!)
  • How to fix the drop in show up rates for webinars. (We’re giving you 3 ideas to test!)
  • The big mindset shift you’re going to need to adapt to the changes in marketing right now…

 

Today I’m going to spill the tea on what we’re seeing working (or not working) in funnels right now… As with everything, there’s always trends and things are always changing. And it seems especially in the last few years that the world has been changing rapidly. 

 

So whether you’re creating funnels for yourself, or (more importantly) for others, it’s so critical that you have your finger on the pulse, so you know what is or isn’t working so you and your clients can get the results you’re after. 

 

I’m a big believer that the right funnel, at the right time, done in the right way, is such a powerful life-changing, business-changing tool…

 

So let’s dive in. 

 

TOOLS MENTIONED IN THIS EPISODE: 

Want More?
23 Mar 2021#39 - How to STOP feeling gross about selling!00:14:57

In this week’s episode of the Doing it Online podcast, I’m diving into a topic I know comes up again and again. (And again.) 

 

>> How to stop feeling gross about selling. 

 

Seriously. We need to talk about this because those gross feelings might be getting in the way of your business growth and making you some epic sales. 

 

So, I’m sharing 3 things that have helped me get over the ick-factor and I’m hoping this’ll help give you a bit of peace, a new perspective + take you from *hating* selling to actually enjoying it. Yes, it is possible. 

Things you’ll learn in this episode of Doing It Online
  • 3 things I found helpful to shift me from *hating* selling to actually enjoying it.
  • The main reason you might be finding it hard to sell your offer successfully.
  • PLUS a bonus little tip to help you give imposter syndrome the boot.  

 

BONUS: If you want more help around pricing, packaging and creating amazing offers that sell easily (and that you feel AMAZING about selling) then that’s EXACTLY what DAY 2 of our epic, new 6-Day LIVE workshop is all about. 

 

It’s called The 6-Figure School and it all kicks off on April 12. (Aussie time.) I’ll walk you through  a 6-day intensive and hands on experience to show you exactly what you need to do to market + sell your own 6-figure + online course in 2021.

 

It's going to be super valuable, and super fun too. (Tickets are 50% off for the next few days!) 

 

>> So hurry click on over, grab your ticket and I'll see you on the inside!

 

Want More?

  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
06 Dec 2022#128 - The 5 Minute End Of Year Review00:13:01

This week on the podcast I'm sharing a crazy-powerful end of year exercise to help you pinpoint exactly what you need to be focusing on in 2023...

 

And the best part? It only takes 5 minutes. 

 

Because let’s be honest, at the end of the year, who’s got the energy for more than that?

 

We don’t want complicated or time-consuming right now, but we do want to be able to reflect on the past year, so we can make some great decisions for the new year ahead. 

 

Which is why we’ve done what we do best and broken the whole ‘end of year review thing’ down, made it easy and something that can be done in just a few minutes. 

 

Plus, we’ve even created a super simple worksheet so you don’t even need to do anything but fill it out! 

 

You can download your free copy right here. 

 

Got that? Great, now let’s get into it…

 

Want More?
05 Dec 2023#186 - 3 ways to predict exactly how successful your business will be00:11:55

In today’s episode, we're diving into the 3 characteristics for success that I see in clients who have smashed it out of the park and received insane results in their businesses. 

 

So listen up, because I’ve got some strategies to help you think about how you’re showing up, learning and growing in your business. I would put money on the fact that if you learn to foster these values, you're going to see even better results than you thought possible:

 

#1 - Fast Implementation: Learn to let go of perfectionism and just get started. I believe that everything in business is an experiment, so rather than getting paralysed by the fear, just get it out there. This will give you the chance to iterate and refine until it’s right.

 

#2 - Genuine Client Care: In the online business world, authenticity and genuine care for your clients can set you apart. When your mission is to create impact and provide exceptional experiences for your clients, it resonates with them and changes the way you market and sell. 

 

#3 - Bouncing Back from Failure: Failure is inevitable in business. And while it hurts, it can be a valuable teacher. Analyse your failures, learn from them and use those lessons to improve. Each setback can be a stepping stone toward future success.

 

I encourage you to take some time to reflect on how you embody these characteristics in your business. If you find that you're lacking in one or more areas, don't worry. Self-awareness is the first step toward growth and improvement in your business and your life.

LINKS:

WebsiteInstagram | Programs | YouTube

12 Dec 2023#187 - Is Your Online Course Business Built To Last?00:18:51

How do you make sure your online course business is built to last? In this episode, we’ll explore the essential elements of building an online empire that stands the test of time. I've had my fair share of ventures, but it was my third attempt that truly made me realise the importance of intentional business building. These experiences taught me the value of creating a business that resonates with your goals, passions and long-term vision.

 

In this episode, I break down the three critical pillars for a lasting online business:

 

  1. A Strong Offer Suite: Your offers should be easy to sell, deliver exceptional results, be profitable, and align with your passions.

   

  1. Effective Sales Systems: Create reliable, repeatable, predictable and ideally, enjoyable sales processes to achieve better planning and scaling.

   

  1. Robust Marketing Systems: Simplify your marketing approach, make it resilient in the face of life's challenges, ensure predictability, measure success, and aim for self-sustainability.

 

Building an online course business that endures is all about having a strong foundation in these three pillars. Tune in to learn how to set yourself up for long-term success and navigate the unpredictable moments in business. Remember, it's not just about immediate success but creating something that lasts through changing times.

 

 

LINKS:

WebsiteInstagram | Programs | YouTube

16 Jan 2024#192 - The 5-minute Budget for Course Creators00:08:28

Today, I want to continue on with our theme of helping you plan for this year to ensure it’s your best one yet. Now, I admit this topic is not a glamorous one - but it is important. And while it’s crucial to your business success, it’s often overlooked. We’re talking about creating a budget.

I know it may sound boring, but trust me - I have a really simple process for creating a budget that will only take you five minutes to complete. Plus, it will help you gain clarity on your goals and make informed decisions as your business grows. 

Numbers around how much you can spend, and whether you’re spending too much or too little, are important guardrails that will support you as you take your business to new heights.

So, put aside five minutes, grab a pen and paper, and join me as I break down the simple process of creating a budget for your business.

LINKS:

WebsiteInstagram | Programs | YouTube

04 Apr 2023#151 - 3 simple tweaks to sell well in a c**p economy… (Encore Episode)00:20:07
Things You’ll Learn in this Episode of Doing it Online:
  • The most common mistakes people make when the economy freezes (+ how to avoid them!)
  • How a small adjustment to your pricing can have a big impact on your sales!
  • The difference between a refund policy and a guarantee and which one is going to help your business AND your potential buyers…

 

Is it possible to sell well in a weak economy? 

 

We say yes! 

 

And this episode is bringing you 3 simple things you can do that won’t mean starting from scratch or cost you precious hours. We’re talking small, simple and effective tweaks to make more sales in a c**p economy. 

 

(While staying in integrity. Of course and always.) 

 

Enjoy the episode! 

Want More?
  • Want to learn 3 simple ways to double your marketing business — without new clients. Yeah, you do! Here’s the link you need for a replay of this super-popular masterclass.
  • Wondering how much money a funnel could really make you? We’ve done the math so you don’t have to! Check our ever-so-clever calculator to run your numbers.
10 Nov 2020#19 - How to explode your email list... with pop-ups (without annoying your readers!)00:13:34

What is the online business equivalent of Kale?

 

POP-UPS!

 

Sure pop-ups can suck…

And no one really likes them, but man are they good for your business!

 

There is a RIGHT way to use them. And when you use them in that way they can absolutely explode your email list.

 

The reason no one likes pop-ups... is because they’ve been done so very very badly for so long.

 

So in today’s episode I’m sharing tips on how to make your pop-ups NOT suck.

 

Because once you’ve set up your non-sucky pop-ups, they’ll be one of the best hands-free tools you can use in your business to get your list building firing.

 

Let’s do this! 

Things You’ll Learn in this Episode of Doing it Online:
  • Why pop-ups are like kale
  • My tips on how to make pop-ups NOT suck
  • In 15 minutes you too can set up a handy pop-up tool that helps you explode your email list. 
Resources:

 

Want More?

  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
08 Mar 2022#89 - Q: Do I really need to do social media in 2022???00:17:14

Things You’ll Learn in this Episode of Doing it Online:

  • The answer to the big Q: do I really need social media in 2022
  • Questions to help you navigate content creation in a way that works for you and your audience
  • What we’re going to be doing with social media moving forward…

 

Do you really need social media in 2022?

 

That’s the question a LOT of people are asking themselves. Are you? Maybe you’re feeling like social media is a bit like a bad boyfriend that you’re just trying to keep happy…

 

…but getting nothing in return?

 

Or maybe you are worried about the political, social and even moral implications of using certain platforms. If so, then this episode is for you!

It’s a Q+A style, where I take you through some questions to work out what’s going to make sense for you, your business and your audience. 

 

If you’re ready to break up with social media, give this a listen first. 

 

Want More?
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
13 Aug 2024#222 - Do this BEFORE you spend money on your funnel00:13:19

So, you’ve created a funnel. You designed it, built it, got it up and running. But now what?

 

You’ve still got the same problems in your business as before, and it certainly didn’t make you the overnight millionaire you secretly hoped it would. 

 

It might not be that you have a bad funnel. It could be that you just don’t have all the other pieces in place to make it convert how you want.

 

Today, we’ll explore the importance of having a solid funnel strategy - the first step in optimising your funnel to perform at its best. 

 

I take you through common mistakes I see people make once they’ve created their funnel: rushing to ads, avoiding ads altogether and neglecting their existing email list. 

 

I then share some ideas to consider to really get your funnel working, such as knowing your numbers, upselling and planning live promotions.

 

Want to grow your list? I introduce you to the Traffic Trifecta, the three systems you need in place to build your marketing machine:

 

  1. Content Marketing
  2. Paid Ads
  3. JV Promotions

In a nutshell, having a beautifully designed funnel is just the beginning. To succeed, you need a rock-solid strategy that includes testing, optimising and engaging your audience consistently. Implement these steps, and your funnel can become a sales powerhouse. 

 

So let’s make a start on getting that funnel to make sales for you, expand your list and ensure your business continues to grow. 

 

 

LINKS:

WebsiteInstagram | Programs | YouTube

25 Jun 2024#215 - If your sales have plateaued or gone backwards, do this!00:14:23

Have your sales stalled, plateaued or even started to decline? If so, please don’t beat yourself up. 

 

It’s not just you, and there’s certainly nothing wrong with you. It’s happening to some of the biggest and longest standing businesses out there. 

 

So, let’s take a deep breath, dust ourselves off and look at this six-step plan that will help you increase sales, maintain growth and stay proactive in these challenging times. 

 

We’ll step through:  

 

  1. Getting clear on your numbers
  2. Identifying and focusing on profitable offers
  3. Adapting and optimising your offers
  4. Making more frequent offers
  5. Growing your audience
  6. Optimising existing processes

 

Remember, you don’t have to be a marketing expert to start seeing growth again, but you do need to take some practical steps towards getting there.

 

If you need help, that’s precisely what we do at eCourse Empire. Head over to hellofunnels.co/empire  for more details. Remember, even if your sales have slowed, you can turn things around with the right strategies. Looking forward to seeing you inside when you’re ready!

 

 

LINKS:

WebsiteInstagram | Programs | YouTube

02 Apr 2024#203 - 5 easy Low ticket offers to try next week00:12:14

2024 is the year of low ticket offers. Maybe you’ve heard this before, but I mean it!

Low ticket offers are going to be a serious game changer and if you haven’t been using them now is the time. They allow you to test new ideas swiftly without the hassle of lengthy product creation or elaborate launches. This flexibility keeps you ahead of the game in a rapidly changing market. Plus, they boost your revenue with small but consistent income bumps.

Creating low-ticket offers doesn't have to be complicated. In fact, with the right approach, you can have a new offer up and running in an afternoon.  The key is to focus on high-value, easily consumable products or services that resonate with your target audience. 

In this episode, I’ll take you through five easy-to-implement low-ticket offers that can help you attract new customers, and generate additional revenue.

  1. Run a live workshop that can deliver a quick win for your audience. Then, offer the replay as a low-ticket product.
  2. Create and sell templates that help your audience streamline their work and save time and effort.
  3. Create Chat GPT prompts that are tailored to your niche and offer your audience instant problem-solving. 
  4. Leverage the power of Notion to create dashboards, planners, and templates customised to your audience's needs.
  5. Bundling together existing digital products into one high-value package makes them irresistible to customers. 

I hope this episode inspires you to implement one or all of them in your business, and I’d love to hear your thoughts. Until next time, happy selling!

LINKS:

WebsiteInstagram | Programs | YouTube

23 Feb 2022#87 - Have an offer that sells but can’t seem to scale? (Part 4/5)00:20:14

Things You’ll Learn in this Episode of Doing it Online:

  • Our incredible 6-piece ecosystem that took us over the 7-figure mark and can help you scale BIG!
  • Why getting to the Financial Freedom Checkpoint is a game-changer for your finances AND energy for your next big move…

 

Welcome to part 4 of our brand new 5 part mini-series, where we’re sharing some of our favourite action plans from inside our eCourse Empire program!  

Today we’re talking to people who have an offer that is selling well…

…and they’re ready to scale. (BIG!)

It's a frustrating place to be. If you’re here then you might be feeling like you’re doing all the right things and now you just need to hit the gas and crank up the gears…

…but nothing happens. 

But don’t worry! That’s exactly why I’m bringing you the goods in this episode so you can get the momentum and growth you’re after, PROFITABLY and RELIABLY.

(Yes, it’s totally possible!)

Want More?
  • We’ve got a couple of places left for this intake inside eCourse Empire! Apply here! ecourseempire.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
21 May 2024#210 - 3 ways to 2024-proof your webinars00:11:35

I love webinars. They're still one of my favourite ways to convert online, but let's face it – people's consumption habits are changing. I have seen so many business owners struggling recently with very low attendance rates, dismal consumption rates on their webinars and they’re starting to wonder whether webinars are dead.

Well before you throw the whole strategy out, I’ve got three simple tweaks that can help your webinars convert for the sophisticated 2024 consumer. 

  1. Audio on the Go: Your New Secret Weapon

Repurpose your webinar as an audio recording, basically a podcast episode. This lets folks consume your content while they're commuting, exercising, or tackling chores.

  1. Snackable Content: Bite-Sized Knowledge Bombs

Let's be honest, attention spans are shrinking faster than a free sample table at Woolies. Instead of one long webinar, why not break it down into bite-sized, 10-minute modules? Think of them as "snackable content" – easy to digest and perfect for busy schedules. 

  1. The Mini-Webinar: Your Warm-Up Act

Imagine a supercharged version of your webinar, condensed into a power-packed 10 minutes. This "mini-webinar" is a game-changer for warm audiences – people who already know you and trust your expertise. Use it to pique their interest and nudge them towards the next step, whether it's applying for your program or booking a sales call. 

Remember, by staying adaptable and meeting your audience where they're at, you can keep your webinars converting like crazy in 2024 and beyond. Just like anything in business, our customers needs change and it’s up to us to adapt. Just because a long webinar used to work, doesn’t mean it always will. If you’re willing to shake things up, you’ll see your conversion rate increase.

LINKS:

 

WebsiteInstagram | Programs | YouTube

03 Jan 2021#25 - Plan Your Epic Year - Part #1 (The REAL numbers you need)00:13:27

Get ready, excited and confident for your most epic year yet…

 

Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2021 goals and most importantly, turn them into actionable and achievable plans.

 

This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too.

 

You even get FREE access to my amazing planning spreadsheet which will step you through the entire process. 

 

Download your copy at hellofreebies.co and let’s get planning! 

 

Things You’ll Learn in this Episode of Doing it Online:
  • My 5 step process to plan your most epic year 
  • How to map out your goals and most importantly turn them into actionable and achievable plans
  • Download your FREE copy of my amazing planning spreadsheet at hellofreebies.co
Want More?
  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave a 5-Star review and then submit your details at katesbonus.com
  • Want the show notes + more funnel goodies? Head to katemckibbin.com/podcast
06 Jun 2023#160 - 3 hacks to get you off your phone!00:09:53

Hey there! It's Kate from the Doing It Online podcast, and in today's episode, we're tackling a topic that hits close to home for many of us—phone addiction. If you've ever found yourself mindlessly scrolling, losing track of time, and feeling like you're missing out on life, then this one's for you!

I’ll be sharing 3 INSANELY easy hacks that have helped me break free from the grip of my phone and reclaim my sanity. You’ll never guess what they are but if you're ready to break free from phone addiction, join me in this episode. Trust me, your productivity will soar, and you'll rediscover the joy of living in the present moment.

Don't forget to share this episode with your friends who might need a digital detox too. Stay tuned for more valuable insights to help you thrive in the online world. Until then, stay awesome and stay connected in the real world. Bye for now!

Resources mentioned in this episode:

05 Jan 2023#138 - Plan Your Epic Year - Part #5 - My favourite part of the planning process! (Encore Episode)00:10:11

Get ready, excited and confident for your most epic year yet…

Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2022 goals and most importantly, turn them into actionable and achievable plans.

This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too.

You even get FREE access to my amazing planning spreadsheet which will step you through the entire process. 

Download your copy at hellofreebies.co and let’s get planning! 

 

Things You’ll Learn in this Episode of Doing it Online:
  • My 5 step process to plan your most epic year 
  • How to map out your goals and most importantly turn them into actionable and achievable plans
  • Download your FREE copy of my amazing planning spreadsheet at hellofreebies.co
Want More?
08 Nov 2022#124 - Lead Magnet smackdown - Which one is best?00:20:32
Things You’ll Learn in this Episode of Doing it Online:
  • Why choosing the right lead magnet for your biz is SO important..
  • The 3 most common mistakes people make when choosing (+ assessing lead magnets.) 
  • The most common types of lead magnets + the pros/cons of each…

 

There are so many different types of lead magnets to choose from to help you grow your list, but they’re not all created equal.

 

Choosing the right one to build your list with (in line with your goals + offers) is so important because that one innocent lead magnet is going to impact the audience you attract…

 

…and then in turn your results and sales.

 

So, it’s important to know what your options are, and then cross-check them with your goals, as well as knowing what to look for as you track their performance. 

 

We give you everything you need to do that in this episode, so give it a listen and let us know how you go! 

 

Want More?
22 Nov 2022#126 - Do you NEED to Black Friday? (And if yes, how do you make the most of it?)00:12:16

This week we’re talking about the craziness that is all things Black Friday. 

 

Because we love a bargain (especially on tech!) as much as the next person… But, as a coach or course creator is it worth it to include your biz in the Black Friday deals? 

 

And if so, what’s the best way to do it? (Hint: It’s not as simple as slapping a big red dot on your offers.) 

 

How can your small business take part in a way that’s profitable? 

 

Episode #126 gives you the full scoop. 

Want More?
  • Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on the 27th!
  • Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
  • Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!
03 Dec 2024#237 - 10 Qs to create a million dollar low ticket offer00:13:47

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!

If you’ve been with me for a while now, you’ve certainly noticed that I’m a big fan of low-ticket offers.  Low Ticket Offers, when done correctly, can be an absolute game changer for your business They have the potential to not only boost sales but also enhance your marketing strategy, increase your revenue streams, and attract high-quality leads.

However, crafting a successful low-ticket offer requires careful consideration and strategic planning. Thats why I want to share with you 10 questions that will help you evaluate a low-ticket offer so you can be confident it’ll work for your business.

 

  1. Does your offer grab your ideal client's attention with its uniqueness and relevance?
  2. Is your offer easily understandable, showcasing its value and target audience?
  3. Is your offer tailored to your ideal client while appealing to a broader audience?
  4. Does your offer provide enough value to prompt purchases?
  5. Will customers feel they've received exceptional value after consuming your offer?
  6. Does your offer reflect your unique approach, creating interest in working with you further?
  7. Does your offer leave customers wanting more without overwhelming them?
  8. Is your offer easy to implement without overwhelming the customer?
  9. Does your offer provide clients with immediate benefits, showcasing your expertise?
  10. Does your offer smoothly lead to your higher-tier offerings, maximizing sales potential?

 

I’ll walk you through each of these questions, so you’ll be able to build irresistible low-ticket offers that don’t just drive sales, but also forge a lasting connection with your audience. Until next time, stay inspired and keep striving for success!

LINKS:

 

WebsiteInstagram | Programs | YouTube

18 Jun 2024#214 - What is a Sales Ecosystem and why do you need one for your course?00:15:22

Have you ever been told that you could be just "one funnel away from a million dollars"?

 

While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.

 

So, what can you do instead that works easier, better and faster? 

 

Today, we’ll explore creating a sales ecosystem, which includes these three main components:

 

  1. Email Engine: The Heartbeat of Your Business
  2. Social Selling System: Engaging Your Audience
  3. Evergreen Launching: Sustaining and Growing

By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind. 

 

So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.

 

 

LINKS:

WebsiteInstagram | Programs | YouTube

21 Sep 2021#65 - Be a Funnel Pro : Part 2 : 3 ways to niche down (to level-up) your VA or OBM business00:16:49

Things You’ll Learn in this Episode of Doing it Online:

 

  • The top 3 options for niching down (and why they work!)
  • The 3 different categories of tech and tools you need to know about (including which notes to avoid like the plague!) 
  • Why being super clear on who you serve creates an amazing experience for both you and your client.

 

Here’s part 2 of our special 3 part series on becoming a Funnel Pro! And at its core, being a Funnel Pro is about becoming specialised and niching down to level up your business… 

 

Because we’ve all heard the saying, the riches are in the niches, right? 

Basically that means the more specialised you can be… the better your knowledge and skills will become…the more dialled in your systems and offers…the better and faster the results you’ll get… the easier to attract new dream clients… 

 

And then…(drum roll please)…the more you are valued and the more you can charge. 

 

It’s just how it works.

 

You can try to be “kinda” good at everything, and always charge “kinda good” prices. Or you can get REALLY FREAKING AMAZING at one or two specific things. 

 

And never has this been more true, than when offering services… particularly services as varied as creating funnels. 

So how exactly should you (and even could you?) niche down?

 

Well, grab a cuppa and get comfy, cos in this episode we’re going to look at 3 ways you can niche down to level up your VA or OBM business by using funnels!

 

ALSO! You’ll probably still have questions, and I'm here to help! 

 

So, I have actually created a brand new, LIVE one-hour Funnel Pro masterclass dedicated completely to how to do this for your business and whichever niche you choose to go for...

 

I'm going to take you behind the scenes of exactly how we are building some amazingly high converting funnels with our clients, as well as our exclusive funnel planning and building system, AND we'll also walk you through the funnels YOU NEED in your own business if you are going to be a Funnel Pro! 

 

It's running LIVE on October 6th Aussie time, so click here grab yourself a FREE seat and we will see you inside!

Want More?
  • Come join our brand new, LIVE one-hour Funnel Pro masterclass dedicated completely to how to do this for your business, running LIVE on October 6th Aussie time, so make sure you grab yourself a FREE seat here at beafunnelpro.com and we will see you inside!
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!
  • Want more funnel goodies? Head to hellofunnels.co/podcast
30 Jan 2024#194 - How to scale your course to 7-figures in 202400:10:51

You’re stuck at 6 figures. You’ve tried everything to get to that next level of 7 figures - you’ve rewritten your course, changed up your sales pitch… but you just can’t get that needle moving forward! 

 

Trust me - as someone who has been in the online business game for many years, I've been there. I call my current business, Hello Funnels, ‘Business 3.2’, having been creating different online businesses since 2007. And while I’ve made my fair share of mistakes, I've also learnt some valuable lessons along the way on reaching - and even surpassing - my business goals. 

 

Today, I’m rerunning this episode so you don’t miss out on learning the 7 simple steps to scale your online course to 7 figures and beyond. 

 

LINKS:

WebsiteInstagram | Programs | YouTube

24 Jan 2023#141 - 5 Biggest mistakes people make when launching their first course00:15:27

A lot of people are super burnt out on courses — and for good reason! 

 

The truth is, most of the teaching out there about how to create, market, fill, and run a course just isn’t very… umm… good. 

 

So it’s no surprise that we see people doing some kind of shady (or straight up silly) things with courses.

 

Join us this week to learn about the 5 biggest mistakes people make when launching their first course. It’s perfect for you if you’re thinking about launching a course (or figuring out why a former course flopped!)

 

Oh and while we’re talking courses — you know that eCourse Empire can help you create and sell 6-figure courses without feeling like you’re pushing a thousand boulders up a thousand hills, right?

 

Applications for this cohort close THIS FRIDAY, so if you’re ready to learn how to do courses right, be sure to check it out here.

Want more? 

29 Nov 2022#127 - Our Predictions For 202300:12:49

I’m dusting off my crystal ball to make some predictions for the online world in 2023!

 

Including online programs and of course, (our fave thing to chat about here) online marketing.

 

And sure, there’s a strong chance I’ll regret these predictions in 12 months time, because if the last few years have taught us anything it’s that the world is freaking unpredictable..

 

…But! There are definitely some big picture trends that I wanted to chat with you about + some things you can start putting in place to make sure 2023 is your best year yet…

 

So let’s dive into them now!

 

Enjoy! 

 

Want More?
08 Sep 2020#10 - Funnels 101 : The ultimate beginners guide00:38:02

Do you…

 

Think funnels are an advanced tactic that are reserved for people who are more advanced in business than you...

 

Or 

 

That funnels need to be crazy and complicated and expensive...

 

Well let me be your funnel-myth-busting hero...here to let you know this just isn’t true...I call BS!

 

Funnels are super important for ALL businesses (even if you’re just starting your business) and they can help you grow faster AND easier. You don’t even need crazy advanced marketing skills to get started with funnels either.

 

And to prove it to you...in today’s episode I’m taking you back to basics!

 

Welcome to Funnel 101 - The ultimate beginner’s guide to funnels

Things You’ll Learn in this Episode of Doing it Online:
  • We’re going back to basics - Funnels 101 - The ultimate beginner’s guide to funnels
  • What a funnel actually is
  • 4 reasons why you really need a funnel in your business
  • The right time to add a funnel to your business (hint: it’s not in a few years)
  • The 4 tech elements you need to create your funnel
  • What you can expect once you’ve created your funnel
  • How you get started with your kick-ass funnel
  • When to add Facebook Ads to your funnel set up
  • Get access to our eCourse MBA Workshop for FREE (usually $97)

 

Want More?

  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
24 May 2022#100 - The Best Ever Biz + Life Advice…00:12:00

In this Episode of Doing it Online:

  • We're celebrating 100 episodes of Doing it Online!
  • You’ll hear our fave pieces of biz + life advice, love from Team Hello Funnels

 

Episode one freaking hundred. 

 

You know we had to celebrate this awesome milestone, right?

That’s right, we want to collaborate with you in creating something super special (+ useful!)

 

So, we’re curating a beautiful new guide on ‘The Best Ever Advice’ to be available (+ free!) for everyone to download. 

 

We’re talking the most useful, business and life-changing nuggets of gold. 

 

My team and I are sharing our fave pieces of life-changing, biz-changing advice…

Want More?
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
12 Aug 2020Guess what, I'm starting a podcast00:02:34
It's been on my to-do list since 2015... so it feels real good to finally tick this puppy off. I am a teacher at heart, so you'll probably want to have a pen handy when ever you listen in.. because I am going to be sharing strategies, tools and techniques you can go away and add straight into your business.   So make sure you hit subscribe and I can't wait to celebrate with you then.  
25 Apr 2023#154 - You’ve built your funnel... now what?00:14:42

Hey, hey, hey! Welcome back to another episode of the Doing It Online podcast. I'm so excited to dive into today's topic because let's be real, what good is a funnel without a solid plan for success?

 

As entrepreneurs, we know how crucial it is to have a game plan in place, and that's what we'll be talking about today. It's time to put on those big-girl-nerd pants and get ready to learn all about how to create a funnel success plan that will take your online biz to the next level. Are you ready to crush it? Let's do this!

 

Here are the four main points we'll be covering:

  1. Why just having a funnel isn't enough - the importance of optimizing it for success.
  2. The three key steps to building a successful Funnel Success Plan: creating a sales machine, optimizing it, and planning live promotions to your email list.
  3. How to show some love to your existing email list and keep them engaged with your funnel.
  4. The traffic trifecta: why you need to have content marketing, paid traffic, and joint venture promotions all working together to truly make your funnel a success.

 

So there you have it, friends - a little sneak peek into what we'll be covering in today's episode. Don't miss out on all the juicy details, make sure to tune in to the full episode now!

 

Want more?

  • What if every morning could feel like cart open day — without the stress of the launch? Check out our webinar, Evergreen Sales Machine, and learn how to sell 5+ programs every week.
  • Want to learn the smart, sustainable, non-stressful way to create (and sell) successful courses? You’ll love eCourse Empire! Applications are closing super soon so click here to reserve your spot.
14 May 2024#209 - Thrivecart VS Samcart00:16:21

In today's episode, we're diving into a showdown between two checkout platforms: Thrivecart and Samcart. With experience using both extensively, I've broken down their comparison into key categories to help you make an informed decision.

Pricing:

  • Samcart offers multiple price options, with the $149/month tier being the most common.
  • Thrivecart, on the other hand, requires a one-time payment of around $500 for lifetime access, so it’s  the more cost-effective option.

Stability:

  • Thrivecart has a history of stability issues, prompting my switch to Samcart, which guarantees a 99.9% uptime.

Support:

  • Samcart shines in support, offering better communication and even a paid option for priority support.

Courseware:

  • While both platforms offer courseware, Thrivecart emerges as the easier-to-use and aesthetically pleasing option.

Design:

  • Thrivecart's checkout designs are visually appealing but come with stability concerns.

Order Bump Design:

  • Thrivecart offers a more user-friendly experience for creating order bumps, though limited to one per transaction.
  • Samcart allows for multiple order bumps, albeit with more manual adjustments required.

Affiliates:

  • Thrivecart's all-inclusive pricing surpasses Samcart's tiered structure, particularly in affiliate management.

Upsell Tracks:

  • Samcart's unique feature of creating different upsell tracks based on purchase price puts it ahead of Thrivecart.

Reporting:

  • While Thrivecart offers clearer funnel breakdowns, Samcart provides a more comprehensive overview of individual product sales.

Final Decision:

After careful evaluation, Samcart emerges as the preferred choice due to its stability and support. However, the right choice between the two depends on individual business needs and preferences.

Tune in to understand the nuances of each platform and make the best decision aligned with your business goals.

LINKS:

WebsiteInstagram | Programs | YouTube

27 Aug 2024#224 - How to make MORE sales (faster) from your email list - with Kennedy from Email Marketing Heroes00:38:24

The way we consume things is changing.

 

We’re so distracted and overwhelmed as a society, that even the way TV is produced is different. 

 

For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand we’re scrolling through as we watch. 

 

If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing? 

 

Today, our guest Kennedy from Email Marketing Heroes is here to let you in on the secret that has helped his and his clients’ businesses not just reach, but engage more and more people. Kennedy is a dear friend of mine, a marketing genius and one of the brains behind the Countdown Hero Timer. 

 

Whether you're aiming for more sales, more appointments or just want to grow a fiercely loyal audience, he has some actionable strategies and insights on reaching your goals and making more sales faster - all from your email list.  

 

We chat about the importance of establishing a core email list, why deepening relationships with the people on it is more important than your subject line and how consistent you need to be with sending to your list in order to stay visible.  

 

No matter the number of people currently on it, your email list holds so much potential in helping you make the kinds of sales you’re really after. Master the art of engagement with the humans whose attention you have right now, and you’ll be on the fast track to significantly boosting your sales.

LINKS:

 

Countdown Hero Timer

 

Connect with Kennedy:

 

Website: https://www.emailmarketingheroes.com 

Podcast: The Email Marketing Show

WebsiteInstagram | Programs | YouTube

17 Oct 2023#179 - The 4 emails you should be sending to your list right now00:10:49

Email marketing is a powerful tool, but coming up with engaging content can be a challenge. 

 

For the sake of my sanity, I've devised a simple structure that you can use to plan your emails each month. It's a lifeline, especially on those days when creativity seems to have abandoned you.

 

The template covers four types of emails: Value, Inspiration, Connection, and Aha.

 

Value Emails: provide practical content that your audience can use immediately. Share your best posts, resources, or tips related to your topic.

 

Inspiration Emails: feature success stories or testimonials from your clients, inspiring your subscribers.

 

Connection Emails: build a personal connection with your audience by sharing personal anecdotes or taking them behind the scenes.

 

Aha Emails: showcase your unique perspective and expertise on a topic, making you stand out.

 

This structure ensures you consistently provide value, inspiration, and connection to your audience while showcasing your unique perspective. 

 

Use AI tools like chat GPT for content generation when needed, and watch your email marketing efforts soar. 

 

Share your success stories with @hellofunnels on Instagram or in the comments over on YouTube:

LINKS:

WebsiteInstagram | Programs | YouTube

 

07 Jun 2022#102 - ”How the heck do you launch an online course in 2022” - Part 400:21:23
Things You’ll Learn in this Episode of Doing it Online:
  • The most commonly made mistakes to avoid in your first-ever launch…
  • Our fave strategy for a successful (+ fun!) launch… 
  • #1 thing we do NOT recommend when first launching your offer…

 

This is the final segment of our four-part mini-series! 

 

Over these 4 episodes, we’ve stepped you through everything you need to know to create and launch an amazing and highly profitable program in 2022…

 

It’s basically been a condensed version of one of the projects we have inside eCourse Empire…(minus all the support, worksheets etc, but it’s still going to give you lots of great info to get you started!)  

 

So far we’ve narrowed down your ideas, the best delivery format for you and your audience, how to price it…

 

And in this episode we’re looking at the final puzzle piece: launching. 

 

I’m going to share with you what we recommend for a first launch, as well as some common mistakes (and what to do instead), so that your first launch is as successful as humanly possible. 

 

Jump on in!

 

Want More?
19 Nov 2024#235 - The 6 emails you always need to send to make more sales00:14:07

We all know the drill—life gets busy, and somehow, email marketing slips further down the priority list.

 

We could just send out any old thing into the ether and hope for the best, but that’s not going to cut it. We need to nurture and engage our list deliberately and strategically. The problem is, most people who aren’t marketing experts just don’t have the time to work it out.

 

Well, what if I told you that with a little help from chat GPT and just 60 minutes a month, you can completely transform how your subscribers feel? They'll feel nurtured, loved and ready to buy whenever you launch.

 

Today, I’m going to walk you through a simple 6 email cash campaign that ensures every email you send is working towards one crucial goal—getting your subscribers excited and ready to purchase. 

 

This email sequence is designed to keep your list warm and engaged, no matter if you’re rinsing and repeating smaller promotions or into the drama of intense quarterly launches. And the best part? It’s actually going to save you time! 

 

Now, I also have an offer that’s going to really help kickstart things for you. This Black Friday, we’re bundling up our three best converting cash campaigns of 2024 – each with trainings, prompts, templates and anything else you might need. The very first person to purchase will get their purchase refunded in full, plus six months of our eCourse Empire membership completely free. 

 

So what are you waiting for? Head to my.hellofunnels.co/friday and don’t let this incredible 85%-off deal slide by!

LINKS:

 

Black Friday Bundle

WebsiteInstagram | Programs | YouTube

15 Mar 2022#90 - My 3 fave funnels - which will be best for you? (Encore Episode)00:15:06
Things You’ll Learn in this Episode of Doing it Online:
  • My three fave funnels you need in order to create an ecosystem in your business.
  • The purpose they each serve in your business and how you can know which one is right for you. 

 

We’re talking nerdy, my favourite thing to do!

 

More specifically, we’re talking funnels. I’m going to geek out with you and share my three favourite funnels. (Yes, there’s more than one.)

 

Most people think that funnels only serve one purpose — to make more sales. But actually, this isn’t the case. And if you have an online business there are actually three different types of funnels you need. Don’t panic - you don’t have to set them all up at once! But when you do have them all up and running it becomes this incredible ecosystem. 

 

As one grows then the next one grows and it comes around and around again. If you’re a nerd like me, it’s quite a beautiful thing to watch. 

 

So that’s what I’m going to walk you through today. Get ready to get nerdy with me. 

 

Want More?
  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
22 Jun 2021#52 - 6 Figure team vs 7-figure team00:20:02

One of the most important things when it comes to growing your business?

 

Your team. 

 

In the last couple of years I’ve had to really focus on building the right team… 

 

(I used to be pre-ttyyy stubborn about that idea. A few years ago I was determined I didn’t want a big team + didn’t understand how much of a biz-changer (+ life-changer) it could be to hire the right people, at the right time...

 

And so in episode 52 of the Doing It Online Podcast, I’m giving you a bit of a behind the scenes look at the 6-Figure team vs 7-Figure team. Obviously not in terms of comparing the *people* but the hired roles and what that’s meant for our business.

 

So, if you’re thinking about adding to your team + not sure what roles to hire or what you need to help you scale, give ep 52 a listen now! 

Things You’ll Learn in this Episode of Doing it Online:
  • Which roles I hired first in my biz + why
  • What the main differences have been from a team that got the business to 6-figures, to the team that’s taken us to 7… (who knows where we can go from here!) 
  • The number one role I recommend starting with outsourcing first… (totally doable.)
Want More?
  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
29 Mar 2022#92 - Ask Kate anything00:21:36

Things You’ll Learn in this Episode of Doing it Online:

  • Our fave tech stack and what we recommend for beginners…
  • My best advice for someone just getting started…
  • How to babyproof your business, when to hire a VA, how to know if a funnel is right for you…

 

…and MORE…

 

It’s my birthday this week! Hip hip HOORAY! 

 

So, to celebrate I thought we would do an ‘Ask Kate’ episode.

 

We asked our lovely community for the burning questions they’d love me to answer, and I've pulled together some of my favourites.

 

There’s heaps of gold nuggets in this episode! 

 

So without any further fanfare (I’ll save that for all the birthday party celebrations!) 

 

Dive on in…

Want More?
  • Apply for the next round of Funnel Pro! We start in May, spots are already filling up!
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
16 Jul 2024#218 - Stopping launching is not the answer... THIS IS00:24:23

Most launches these days are using more time, effort and revenue than they’re giving back. It too often feels like there’s just no payoff for the amount of hours we spend on trying to make them work.

 

So what’s the answer? While you might be tempted to throw in the towel and give up on launching altogether, I'm here to tell you that stopping launching isn’t it. 

 

Today, I’m sharing another behind-the-scenes look at our recent UFW live event—a three-day extravaganza that was incredibly fun and value-packed. I’ll take you through some of the biggest aha moments from those three days, as well as how to implement some practical strategies to combat those live launching blues and start making more sales. 

 

So, strap in and get ready to learn how to transform your business, one simple piece at a time. I can guarantee that if you take the first step today, you’ll look back in a few months and be amazed at how far you’ve come. 

 

 

LINKS:

WebsiteInstagram | Programs | YouTube

03 May 2022#97 - How to avoid the ’Covid Launch Curse’00:15:48

Things You’ll Learn in this Episode of Doing it Online:

  • 4 ideas for protecting your launches from the unexpected…
  • The number 1 MOST important part of “life-proofing” your launches and your biz…

 

Hey entrepreneur! Do you have your new badge yet? The one that says “YAY! I’m a REAL entrepreneur now because sh*t hit the fan in the middle of a big launch?”

 

It could be Covid. It could be that your team or family got sick…

 

And while the old rite of passage for an online entrepreneur used to be: “My webinar crashed and burned so I must be a REAL entrepreneur now!” 

 

This is the new rite of passage.  

 

And let’s face it, it’s not just covid that can show up during a launch, all kinds of things can happen. 

 

Life just shows up. 

 

And it's made it more clear than ever how much it sucks to rely on a launch, AND for a launch to rely on YOU…

 

Because “life” happening at launch time, can affect your revenue, your community engagement and customer care, in a really big way…

 

But don’t stress, because in this episode, we dive into a few ideas to help you “life-proof” your launches!

Want More?
  • Click here to apply for eCourse Empire! We’d love to help you create, grow, automate and scale your online course!
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
05 Jan 2022#79 - Plan Your Epic Year - Part #4 - It‘s all about holes + habits! (Encore Episode)00:15:13

Get ready, excited and confident for your most epic year yet…

Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2022 goals and most importantly, turn them into actionable and achievable plans.

This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too.

You even get FREE access to my amazing planning spreadsheet which will step you through the entire process. 

Download your copy at hellofreebies.co and let’s get planning! 

 

Things You’ll Learn in this Episode of Doing it Online:
  • My 5 step process to plan your most epic year 
  • How to map out your goals and most importantly turn them into actionable and achievable plans
  • Download your FREE copy of my amazing planning spreadsheet at hellofreebies.co

 

Want More?
  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave a 5-Star review and then submit your details at katesbonus.com
  • Want the show notes + more funnel goodies? Head to katemckibbin.com/podcast
02 Aug 2022#110 - Are you making this crippling mistake with your course?00:24:04
Things You’ll Learn in this Episode of Doing it Online:
  • Why a cheaper, smaller course is NOT easier or more profitable…
  • 3 steps to creating a high-value, profitable, online course…

 

So you want to create an online course? And you want it to SELL. So, “I’ll just make a cheap one.” You think. That’ll sell better, right? 

 

Erm… Let’s chat about that in episode #110… 

 

Deciding to create an online course in order to reach more people, and break through the ceiling of 1:1 is a great decision…

 

However, the problem comes in with the decisions that people make next, in terms of what type of course they create, how they structure and price it. 

 

And if you get those decisions wrong, you’ll find yourself up against some crippling outcomes…

 

But! You can avoid them all with these 3 steps to creating a high-value program…

Want More?
10 Aug 2021#59 - How to troubleshoot a failed launch00:25:21

Things You’ll Learn in this Episode of Doing it Online:

 

  • The 3 questions to ask yourself after a “failed” launch.
  • How to self-audit a launch that didn’t run to plan so you don’t throw away the elements that actually were working. 
  • Why community is key when it comes to launching...

 

If you’ve had a “failed” launch at some point, you’ll know that it can trigger the disaster thinking 'I suck, my offer sucks, my business sucks!’ Etc. BUT! Before you go down that train of thought, grab a pen and paper and sit down with me for a moment while we go through a few questions…

 

Because in today’s episode, I’m going to take you through how to self-audit your launches (especially the ones that really didn’t go to plan) so you can pin-point exactly where things are going wrong. 

 

And more importantly, where things are going right, so you don’t chuck away something that’s actually amazing! 

 

Failed launches suck, sure. But there’s actually no such thing as failing, only learning. (Don’t roll your eyes at me.) 

 

So, come on, let’s do this together and we’ll pin-point exactly where things are going off the rails for you, so that you can hold onto the pieces that are working, tweak the ones that aren’t and work towards your best launch ever.

Want More?
  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
19 Sep 2023#175 - The things you need to do BEFORE you create your course00:15:12

Hey there! It's Kate McKibbin, back with episode #175 of the Doing It Online Podcast.

This week is all about setting the stage before you dive headfirst into creating your own online course. 

In this episode, we're chatting about:

  • The groundwork magic: Building a tried and tested strategy that's truly YOU 
  • How to research what your audience REALLY wants
  • Cultivating an audience that is begging to buy what you’re selling (and yeah, we're spilling the beans on why those 100 subscribers from 3 years ago won't cut it)
  • Running a Beta Launch before you create your course (let's face it, nobody wants to launch to crickets)

This episode is aimed at prepping you to kickstart your course creation journey with a bang. Before you even think about hitting that 'record' button, let's make sure you are standing on solid ground.

So go on, grab that cuppa or pour yourself a glass of wine (we won't judge!), and join me! Click play NOW and let's get started!

What’s Next?

So you’ve just finished tuning in and you’re feeling ready to REALLY  kickstart your own online course journey? Or maybe you’ve taken these steps and you’re ready to launch (and SELL)?

With eCourse Empire, we can help you scale your sales and add 6-figures to your business. If you’re ready to work with an AMAZING team of mentors that will guide you every step of the way, from list building, nurturing your audience, building funnels that convert and be a part of a driven, like minded community then make sure to check it out here!

26 Dec 2022#132 - Best of 2022 - Q: Do I really need to do social media in 2022???00:17:14
Things You’ll Learn in this Episode of Doing it Online:
  • The answer to the big Q: do I really need social media in 2022
  • Questions to help you navigate content creation in a way that works for you and your audience
  • What we’re going to be doing with social media moving forward…

 

Do you really need social media in 2022?

 

That’s the question a LOT of people are asking themselves. Are you? Maybe you’re feeling like social media is a bit like a bad boyfriend that you’re just trying to keep happy…

 

…but getting nothing in return?

 

Or maybe you are worried about the political, social and even moral implications of using certain platforms. If so, then this episode is for you!

It’s a Q+A style, where I take you through some questions to work out what’s going to make sense for you, your business and your audience. 

 

If you’re ready to break up with social media, give this a listen first. 

 

Want More?
03 Nov 2020#18 - Why you need to stop saying ”but.. I’m no good at tech”00:12:03

It’s time for a bit of tough love…

 

You need to STOP saying that you’re no good at tech.

 

There I said it! 

 

But this dose of ass-kicking is done with love because I don’t want it to stop you from creating online courses and funnels in your business.

 

Because if you keep saying it...it’s going to keep you stuck. 

 

So if you’ve ever thought to yourself…“I’m no good at tech” or “Tech just hates me” - this episode is for YOU.

Things You’ll Learn in this Episode of Doing it Online:
  • Why it’s time to stop using “I’m no good at tech” as an excuse
  • The two reasons that saying you’re not good at tech is keeping you stuck
  • My mantra to switch your mindset and learn the hard things! 

 

Want More?

  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
09 May 2023#156 - How to bring a dead email list back to life00:14:18

In episode #156 of the Doing It Online podcast we share our *chefs kiss* strategy for bringing a dead email list back to life. If you're struggling with low email open rates or if you've been neglecting your list, then this is the episode for you. Kate shares a really simple and actionable process that you can complete in just a couple of hours to re-engage your list, increase your open rates, and give your list a kickstart.

 

Here's what you'll learn in the episode:

 

  • The importance of list hygiene and how to clean up your list
  • How to create a segment of your most engaged contacts
  • The importance of A/B split testing your subject lines
  • The CPR email campaign: how to create three simple, text-based emails that will help to re-engage your list and increase open rates

Tools and resources mentioned in the episode include:

 

ActiveCampaign

ConvertKit

MailChimp

ChatGPT

So, if you want to learn how to revive your dead email list and get more engagement from your subscribers, then listen to episode #156 of the Doing It Online podcast now!

16 Aug 2022#112 - 3 ways to raise your prices (& how to when it’s the right time…)00:19:48
Things You’ll Learn in this Episode of Doing it Online:
  • A practical way to know if your market is ready for a price rise…
  • How to test a new price before you commit to it…
  • 3 unique approaches to raising your rates or prices…

 

The chances are, it’s probably time your prices got an upgrade. Especially if you’re a service provider, you need to be raising your rates at least once a year, so in this episode we’ll look at 3 ways to do just that. 

 

No matter how you are packaging up your expertise and your time, the following applies to both online course prices and even service providers and their offerings… 

 

So, let’s dive in!

Want More?
26 Apr 2022#96 - Could you 10x your business by BUILDING funnels (and how do you do it)? (Encore Episode)00:26:42

Things You’ll Learn in this Episode of Doing it Online:

  • How you can elevate your business with funnel-building. (We’re talking 10X, not just a $5 pay rise.)
  • How you can avoid the launch-zillas of the internet and be valued for the strategic, highly-skilled expert you are...

 

Funnels can be kind of addictive, so we totally get that.

 

But lately, I’ve noticed a trend in questions coming my way. Because I’ve been hearing from a lot of people who’ve loved building their own funnels with us and are thinking of adding funnel-building to their services. 

 

And guess what? Right now, the demand for funnels is growing…

 

But! There’s this huge gap in the market, of people who can actually step in and build them. 

 

Not just the tech and actually building it, but someone who knows the strategy AND the tech. 

 

Someone who can advise people on the bigger picture, and make that picture happen. 

 

And these people? They’ll be the unicorns of the internet. Or, as we’ve termed them…

 

...Funnel Pro’s. 

 

So, not only do we chat together over the pro’s + con’s of becoming a Funnel Pro, but I’m also creating a couple of awesome resources and tools for the Funnel-Pro-Curious out there… 

 

If you want to nab them, then head to beafunnelpro.com and pop in your details and I will send you them all when they’re done!

 

Want More?
  • Curious about becoming a Funnel Pro? I’m whipping up some awesome free resources for you! Head to beafunnelpro.com and pop in your details and I will send you them all when they’re done!
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
30 Nov 2021#75 - My favourite things00:23:40

Things You’ll Learn in this Episode of Doing it Online:

  • All the details of our AMAZING nerdy hamper giveaway (+ how to enter!)
  • Which software platforms we use and recommend…
  • The tech I’m nerding out over right now... 

 

ATT: All Nerd Bosses who like to win amazing (+ nerdy) things… This episode is for YOU. I’m channelling some serious Oprah vibes in Episode 75, because not only am I sharing with you my absolute favourite biz-building tech and tools today… ...But I’ve also got a HUGE holiday hamper worth almost $2K up for grabs for one very lucky Nerd Boss out there! Is it going to be YOU? There’s only one way to find out! All you have to do to enter is head to hellofunnels.co/win and pop in your details!

 

You can also share the comp with your biz BFFS if you want extra chances to win. If you want the full scoop on the giveaway AND to find out about all the best tech and tools you could ever want in your biz, (including what we use and why we love it!) then listen in now!

Want More?
  • Want to win our HUGE holiday hamper worth $1972? Go to hellofunnels.co/win and pop in your details!
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
04 Feb 2025#246 - How I made $5k a week from my dead instagram account00:19:03

Have you ever felt trapped in Instagram jail? Like the algorithm is out to get you? Or like social media is just a big waste of time? 

I’ve been there, and I know how frustrating it can be when no matter what you try, or how hard you work, you can’t get your follower count to grow. Then came last year, when I decided to give it one last try, and I posted something completely different. 

Suddenly, my engagement shot up to the heavens, and we kept riding that wave ever since.So let’s talk about the three big changes that made a difference:

  • Changing My Mindset
  • Updating My Offers
  • Building Simple Funnels

To keep this momentum going I then revamped the type of content I was posting. I researched and experimented to find three types of post that really resonated with the audience I wanted to attract. 

  • Possibility Posts
  • Behind the Scenes
  • Problem Solving

The ultimate trick here was to fill my posts with intrigue that invited people to engage and delve deepr. This means leaving some things out, so they’d need to click a link, or download my content to satisfy their curiosity. 

If you’re feeling trapped with a static social media account, I hope this post has given you some guidance and inspiration on how you can transform it into a thriving venture. 

LINKS:

 

WebsiteInstagram | Programs | YouTube

01 Jun 2021#49 - Can you over-deliver with your free stuff?00:26:12

If you’ve ever been afraid about how much content you can give away for free...then this episode of the Doing It Online podcast is for you.

 

We’ve been taught for a while now that there’s a super delicate balance we all need to meet… we have to give away just enough content to entice people and show them we know our stuff…

 

...but not too much that they won’t want to buy with us…

 

But, is that actually true?

 

And how do we know how much is too much? Can we actually find that balance? Or is it a mythical quest like finding a unicorn or a pot of gold at the end of a rainbow?

 

Well, I’m giving you the goods in this episode and let me tell you…

 

If you don’t feel empowered and free after listening...then you listened to the wrong episode.

Things You’ll Learn in this Episode of Doing it Online:
  • The answer to the question: can you over-deliver on your free content?
  • How to add more value to your offers and blow your audience away. (That’s a good thing.)

 

Want More?

  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!) 
  • Want more funnel goodies? Head to hellofunnels.co/podcast
19 Jan 2021#30 - Why we moved to Slack for our support community00:21:30

If you’re a little o-v-e-r using Facebook groups and you’re looking for a better solution for your business...you need to listen! 

 

In today’s episode, I’ll be taking you behind the scenes of our recent decision to move our support community here at Hello Funnels to a new channel. 

 

Yes! We decided to take our customer service community (aka our Facebook Community) OFF Facebook (sorry Mark!) and move it to Slack.

 

It wasn’t an overnight decision (2 years in the making in fact) but we’ve been LOVING Slack (and so has our community) so allow me to tell you a little more to help you make your own choice and ease those Facebook frustrations.  

Things You’ll Learn in this Episode of Doing it Online:
  • Behind the scenes of our recent decision to move our support community off Facebook and onto Slack
  • The reasons behind our decision to say farewell to Facebook
  • Why we chose Slack as our new Support Community Channel
  • The tools we’re using to help make Slack even - both for our clients AND our team 

 

Want More?

  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
25 Jan 2022#83 - Q: Stuck at $100k + can’t scale, help!00:24:49

Things You’ll Learn in this Episode of Doing it Online:

  • 4 key shifts that need to take place in order to break through to the next level of revenue…
  • Why having more than one offer might be holding your sales back…
  • The 3 areas that are a MUST when it comes to systems + automations (to support sales!) in your business…

 

Last week we talked about why so many people hustle their butts off and never hit 6-figures… 

 

So now let's talk about the next roadblock where we see people get stuck at: The low $100-300K level. 

 

I even got stuck here myself for way too long with a previous business. It’s a weird place to be because you have some success, in fact, you’re probably earning more than you ever have before (although you are keeping very little of it!)…

 

…But you are definitely not working the laptop life, and it often feels really uncertain and unstable.

 

Plus you want to grow, but things keep falling flat, right? 

 

You have lots of puzzle pieces... but you don't know how to put the puzzle together.

 

And that’s what we’re going to give you today. The missing pieces. 

 

But! Before we dive into today's episode I just want to remind you that the doors are OPEN right now for our 6-Figure School!

It’s a 6-day LIVE online workshop, and it’s going to be super fun and crazy valuable. 

At the end of it you walk away with a customised (to your business) step-by-step plan on how to get amazing results with your online course over the next 12 months.

And…it’s just $27 dollars. 

 

We blew people's minds last time we ran this workshop, and we still get people sending us all the amazing results they've gotten. 

 

It all kicks off on Jan 31st Aussie time. So click here to grab your tickets today because you do not want to miss out!

Want More?
  • Want access to Want to hang out with me for 6 days + walk away with your own marketing plan for 2022? This is your year to finally crack that 6 figure code! Check out The 6-Figure School here, we kick off Jan 31!
  • Want my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
22 Sep 2020#12 - Behind the scenes of going from 0 to 6-figures with a funnel00:25:13

If you’re ready to give up because you have an offer that is barely selling…

 

You’ve tried e-v-e-r-y-t-h-i-n-g but it’s got to the point where nothing is working…

 

There is hope! And yes it involves a funnel!

 

In today’s episode I’m going to take you behind the scenes... of probably one of my most "funnel phobic" clients. 

 

To share how we took a really step by step (and slow) approach to setting up her funnel.

 

From push and pushing and barely making any sales, to making up $40,000 a month totally on autopilot.

Things You’ll Learn in this Episode of Doing it Online:
  • Lessons from growing 0 to 6-figures with a funnel
  • The story of one of my clients who went from close to giving up to making more money and sales than ever before...totally on autopilot
  • The step by step process we took to get my funnel-phobic client to making $3000 while swimming at the beach
  • Join my FREE 3-Day offer overhaul challenge - Sold-Out Success starting October 12th. 

 

Want More?

  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
26 Sep 2023#176 - Evergreen vs Live Launch: Let’s Settle the Debate00:09:14

Picture this: You, a tropical beach, a piña colada in hand, and your course selling like hotcakes in the background... Sounds perfect, doesn't it? Well, hold your horses because the evergreen vs live launch debate isn't as black and white as it seems!

In this episode, we're cracking open the evergreen vs live launch debate wide open, and let's just say - you might not agree with everything I have to say! But bear with me, because this episode is packed with insights that could change your approach to your online course business.

Here's a sneak peek into what we're discussing:

  • Get the real scoop on what it takes to launch evergreen - it might just save you from a heap of headaches down the line.
  • Uncover the true power of live launches, even if the thought makes you break out in hives (you're not alone, promise!).
  • Discover why sometimes, eating your broccoli (AKA launching live) might be exactly what your business needs to flourish.

🎧 Ready to dive in? Click play now and join me in settling this debate, once and for all!

Are you on your way to completing your course, launching and want some help for setting up your funnels and systems for when you do transition to evergreen?

With eCourse Empire, you can take your business to the next level, add six figures to your income, and work with an AMAZING team of mentors that will guide you every step of the way. Dive into the podcast to hear more, and don't hesitate to check out eCourse Empire or reach out to us if you've got Q's. 🚀

27 Feb 2024#198 - The secret to 6-figures offers00:18:36

Are you looking to hit the next level with your offers? Well you’re in luck, because today I’m going to be diving into one of my favourite topics: 6-figure offers. I see a lot of people becoming really stuck, under-earning and just working way too hard.

 

In this episode, I’m sharing with you the secret to 6-figure offers, including what to do and what not to do when it comes to creating them. 

 

As well as running through the common mistakes I see business owners make, we’ll delve into creating a 6-figure offer suite that includes:

 

  1. Premium one-on-one offer
  2. Signature online program
  3. Low ticket offer

Diversifying your offerings really is the best way to achieve those 6 figures, and I encourage you to try them out so you can move forward easier, faster and with less stress. 

 

Remember, if you want to dive even deeper into this topic, check out our brand new free masterclass, "Hello 10K". In this masterclass, we provide step-by-step guidance on creating your six-figure offer suite, list building, launches and mini funnels. Find out more by clicking the link below!

LINKS:

 

Hello 10K Masterclass

WebsiteInstagram | Programs | YouTube

08 Feb 2022#85 - You’ve built a following... now what? (Part 2/5)00:27:02

Things You’ll Learn in this Episode of Doing it Online:

  • Our 5-step framework for getting your offer online and selling!
  • A bonus step for people who have never sold online before… (This one is the confidence-booster you need!)
  • How to make sure you test BEFORE you invest in creating your offer…(And how to make sure it SELLS!)

 

Welcome to part 2 of our brand new 5 part mini-series, where we’re sharing some of our favourite action plans from inside our eCourse Empire program!  

 

People come into this program at all levels, we have people who are just starting out, and people who already have 6-figure businesses and are looking to scale. And we give them an action plan for where they’re at. 

 

And that’s what this series is about! 

 

While we can’t give you all of the extra goodies you get inside the program, like 1:1 feedback, page reviews, strategy, training and more…

 

…An action plan is an amazing place to start… 

 

This week is for the people who have already built a following, but don’t have a leveraged offer yet.

 

In this episode I’ll walk you through our 5-step framework for getting your offer online and selling!

 

Want More?
  • We’ve got a couple of places left for this intake inside eCourse Empire! Apply here! hellofunnels.co/ecourse-empire
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
06 Feb 2024#195 - My favourite hack to explode your list00:07:24

Are you looking to skyrocket your email list without breaking the bank on advertising? Well, you're in luck! Today, I'm bringing back this episode to reshare my favourite hack that’s not only super quick to implement, but completely free.

 

This actionable little strategy added a whopping 10,000 subscribers to our email list last year. And while a lot of people may have heard the term “exit pop”, I’d say most aren’t utilising it in their business. 

 

So, grab a pen and paper and get ready to learn how you can implement this simple yet powerful tool to see your list explode.

 

LINKS:

WebsiteInstagram | Programs | YouTube

01 Nov 2022#123 - How to choose the best course platform for you00:15:32

Did you know choosing the right course tech and getting those pieces set up in your business properly will not only make your life infinitely easier…

 

…But your client’s experience will be infinitely better too. 

 

And because there’s a million and twelve course-building platforms to choose from and new shiny ones popping up every second day, it’s so hard to know which one is right for you, your course and your business…

 

Which is why we got all nerdy over courseware on the podcast this week, where we talked about which platforms are great for what (+ why) and are helping you decide which one is right for you…

 

So now you can make an informed decision and get your course off to an amazing start. (Without having to sign up for a million free trials and spending 3 days unsubscribing from them all again. Anyone?)

 

So, let’s dive in…

 

Want More?
19 Mar 2024#201 - If I had to start from scratch, this is what I would do00:13:50

Are you wondering how to start a successful business in 2024? I was recently sent a question in my DMs asking me what I would do if I was starting all over again this year. Firstly, what I would do starting out in 2024 is very different from what I’ve done in the past.

 

And as someone who’s currently on business 3.0 and has grown faster with each iteration, I just may have a tip or two to share!

 

So whether you’re looking to start a successful business or start one over, grab your notes and listen in as I walk you through what I’ve learnt and what my exact strategies for 2024 would be, including:

 

  1. Identifying Your Target Market
  2. Setting Up a Simple Funnel
  3. Hiring a Virtual Assistant 
  4. One-on-One Packages for Cash Flow
  5. Monthly Mini Workshops
  6. Creating an Implementation-Based Community
  7. Offer a High Ticket Online Course

 

While each step takes a little bit of work to set up in the first place, you’re doing it with the intent to eventually automate, systemise or outsource your processes. This gets your business working for you, while giving you the time to expand in other areas that will see it continue to grow! 

 

LINKS:

 

Program mentioned: Ignite

WebsiteInstagram | Programs | YouTube

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