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Do It With Intention | Business & Marketing for Massage and Bodywork Therapists (Mindy Totten)

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DateTitreDurée
18 Oct 2019EP2: Why You Need to Be the Pro & CEO of Your Massage or Bodywork Business00:18:07

Do any of these sound familiar?

  • “I know I need to work on my confidence level in marketing and educating.”

  • “I struggle with work-life balance.”

  • “I can't find the time to do any marketing or work on my business.”

The truth is it doesn't have to be this way. You can do the work you love and make a great living doing it. People often ask me, “how are you able to do the work that you love? Be your own boss, live the life you want to live, and make it all look so effortless?”

Well, let me tell you sisters, the truth is it's not that effortless.

It takes a lot of work to make it happen. But once you know the steps that you need to take, you can be very mindful about where to invest your time, where to invest your energy and your focus.

This week on the Do It With Intention Podcast:

  • You can do the work you love and make a great living doing it.

  • What it really means to be a pro and CEO of your business.

  • The 5 areas that you need to have in place to have a successful, sustainable massage or bodywork business.

Resources from this episode:

 

23 Jan 2024EP 174: So you got certified... Now what?00:08:51

In today’s episode I do a deep dive into certification — why to pursue it and how it will (or won’t) affect your massage or bodywork business.

Tune in to learn the pros and cons of certification and whether it is for you.

This week on the Do It With Intention Podcast:

  • Find out how getting certified in a modality can build confidence, which often leads to a better practice and more business.

  • Learn why mastery in your modality still requires a solid business foundation for success, and a solid plan to build that foundation.

  • And why even with certification, you’ll still need to do the work to attract clients to your practice.

Resources from this episode:

14 Nov 2019EP 4: Getting Over Your Fears About Marketing Yourself in Your Massage or Bodywork Business00:23:16

You started a massage or bodywork business to help other people. But in order to succeed, you have to pull up your big girl pants and get out there. The people who you can serve with the work you do are just waiting for your to get over your fears around marketing yourself. 

This week on the Do It With Intention Podcast:

  • How the “Know, Like, Trust” factor will transform your massage or bodywork business.

  • Real world figures behind a successful conversion rate.

  • How to FINALLY get through your marketing blocks to charge what you’re worth.

Resources from this episode:

 

24 Sep 2024EP 193: BODYWORKER BUSINESS BOUNDARIES - Being grounded in your pricing00:14:40

Pricing your services can be one of the most difficult things you do when you have your own business.

In today’s installment of my Bodyworker Business Boundaries series, we dig deep into the importance of strong guardrails regarding the rates you set for your massage or bodywork business.

Find out how to step into your pricing with confidence by knowing that it’s accurate and fair.

This week on the Do It With Intention Podcast:

  • Learn how to embrace the value you offer — and what NOT to do when setting and sharing your rates with clients.

  • Discover some effective responses to someone who says they want to continue seeing you but cannot afford it (spoiler alert: none include discounting your rates).

Resources from this episode:

18 Jun 2024EP 185: LISTENER QUESTIONS --Nothing I'm doing to market my business is working. What should I do?00:11:30

In today’s installment of Listener Questions, let’s take a look at some ideas about marketing your massage or bodywork business that might seem counterintuitive.

Tune in to learn how turning in a different direction can sometimes kickstart a business that might be spinning its wheels.

This week on the Do It With Intention Podcast:

  • Learn how to take a pause and instead do something that takes you out of your business mindset and reconnects you with the person you are.

  • And about how trying too hard — clinging, grasping, desperate — can turn potential clients off.

  • Then, find out some ideas to truly connect with people — human to human, not practitioner to client — and how this connection is often the best way to market your business.

Resources from this episode:

17 May 2022EP 131: STICKY SITUATIONS -- When a client talks smack about another therapist.00:08:08

On the past few episodes of the Do It With Intention Podcast, we’ve been answering listener questions around about the many sticky situations you might experience in your work. Today, we’ll discuss how to react when a client talks smack about another bodyworker.

There is such a need for big-hearted bodywork therapists like you in the world and nothing to gain in speaking negatively about other practitioners – remember, there’s plenty of work to go around!

We each have so much to offer in our unique modalities, practices and experiences — let’s lift each other up!

This week on the Do It With Intention Podcast:

  • How to respond to a client who is speaking negatively of another bodywork practitioner.

  • Ways to be clear and kind to your clients when mentioning other therapists.

Resources from this episode:

 

04 May 2020EP 33: Setting Goals in Your Bodywork Business When Everything is Crazy00:07:31

Have you ever heard a client say something like, “Oh, I tried massage once, but it didn’t work.”

It sounds ridiculous, right? As bodyworkers, we know that our clients need to be committed to our modality to see results.

But somehow, we forget that when we’re setting goals for our massage or bodywork business. We set moonshot goals and when we don’t achieve them as quickly as we’d like, we give up.

This week, I talk about one of the best ways to stop feeling overwhelmed with your business: goal setting. And yes, even right now with everything going on, you can set, and work toward, goals that benefit your practice. Take a listen!

This week on the Do It With Intention Podcast:

  • The problem with outcome goals, and what type of goal you should use instead.

  • Specific examples of how you can be consistent, even when it seems like things might not work out, so that you can achieve long-term, sustainable success in your massage and bodywork business.

  • A simple way to track your progress that will help you achieve those much bigger goals so that you can stay focused and avoid feeling overwhelmed.

Resources from this episode:

08 Dec 2020EP 64: Bodywork Business Bytes: REFERRALS00:09:26

I know all of you wonderful bodywork therapists out there are making a huge difference in your clients’ well-being.

But, oftentimes it can be intimidating for clients to refer your services to friends and family when they don’t know all the minute details of how your subtle touch modality works.

I have run into this situation many times as a CranioSacral Therapy practitioner, and on today’s episode I share some advice I recently gave my students inside The Bodywork Project.

If you enjoy today’s Bodywork Business Byte episode, please leave a review on Apple Podcasts and just maybe I’ll give you a shoutout on an upcoming episode!

This week on the Do It With Intention Podcast:

  • The best way to guide your client’s referrals to start a steady stream of new massage and bodywork clients coming through your door.

  • 2 outcomes from results-focused referrals that will help you find the clients that will most benefit from your work.

  • The Apple Podcast review that made my day!

Resources from this episode:

26 Jan 2021EP 71: Working with Difficult Clients00:12:36

As bodywork therapists, we have the good fortune to meet many unique and special clients who walk through our doors looking for help on their healing journeys.

Just as there are people in your life who you don’t perfectly mesh with, there will always be clients who just don’t sit well with you. Or, to put it bluntly, bug the heck out of you.

How do you continue to offer premium services to clients through this tension, and maintain your presence throughout your session together, even when you don’t necessarily see eye to eye?

On today’s episode of the Do It With Intention Podcast, I’ll walk you though a big lesson I’ve learned about working with difficult clients that will allow you to still show up and be of service.

This week on the Do It With Intention Podcast:

  • My experience with a difficult student when I was a high school teacher years ago that still so perfectly relates to my ability to work with difficult clients in my practice today.

  • Why having compassion and understanding for each client, even those tricky ones, will allow you to step into each session from a place of neutral and maintain presence throughout.

  • How a small shift in attitude and energy can transform the success of your sessions with any massage and bodywork client.

Resources from this episode:

07 Oct 2020EP 55: WHAT TO SAY When a Client Cancels00:14:10

As a small business you may occasionally find yourself in sticky situations where you don’t know what to say or do. My students share these situations and we work through them together inside The Bodywork Project, but I wanted to give all of my listeners some guidance on a few of the most common scenarios you may find yourself in.

I begin this series focusing on what to say when a client cancels an appointment. In today’s episode I’ll guide you through a few responses to help you to feel confident with your boundaries while continuing to be kind and intentional with your clients.

This week on the Do It With Intention Podcast:

  • How a clear and concise cancellation policy will help you to maintain a safe container for your clients.

  • Simple steps to take after a client cancellation so that you can simultaneously look out for the best interest of your client’s desires and your business’s needs.

  • Knowing when to bless and release certain clients, so that you can allow space for your most ideal clients in your practice.

Resources from this episode:

22 Oct 2024EP 195: When you're struggling to do it all on your own00:08:28

In this week’s episode, I share a “sweet” idea to illustrate how important it is to ask for help when you need it in your massage or bodywork business.

Tune in to learn how you can go from good to great in just about any endeavor.

“If you decide you want to get serious about making improvements at something, nothing will accelerate your progress more than a great teacher who you respect and trust.”

This week on the Do It With Intention Podcast:

  • Find out how a dedicated coach or mentor can lead you down paths you never knew existed.

  • And how an investment in a good massage or bodywork teacher can really kickstart your success — and make your practice complete — with clarity and intention.

Resources from this episode:

18 Jan 2022EP 121: WEBSITE BASICS - Your Services Page00:18:19

If you are looking to start this new year off fresh, creating a website that sets you up to attract your ideal clients is a great way to begin!

Over the next few weeks on the Do It With Intention Podcast, we will be focusing on clear, actionable tips for you to create a website that reflects the great work you are doing in your practice.

Today’s episode focuses in on the Services page of your site and how it’s one piece of the safe container you are creating for your clients.

Keep in mind, people are actively looking for you and the wonderful work you do, but you need to be able to connect with them in order to share your great services with them.

This week on the Do It With Intention Podcast:

  • 3 tips for creating the Services page on your website.

  • Examples of what not to do when designing your site.  

  • The biggest mistake you can make on your Services page.

     

Resources from this episode:

04 Jun 2024EP 184: LISTENER QUESTIONS -- Should I give my clients homework after their sessions?00:08:54

In today’s Listener Questions episode, I explore whether massage and bodyworkers should give our clients follow up tasks after their sessions with us.

Tune in to find out why that’s not always a good idea.

This week on the Do It With Intention Podcast:

  • Learn why as bodyworkers it’s not our job to suggest extra work for our clients.

  • Find out some savvy ideas you can substitute for assigning homework.

  • And how being “bossy” is hardly ever a good idea when addressing clients.

Resources from this episode:

13 Jul 2021EP 95: How to Find the Time to Work ON Your Business (and not just IN it)00:09:27

As bodyworkers, we have our hands full (literally) everyday doing amazing work with our clients, but running a successful and sustainable bodywork practice requires so much more than just being a professional in your modality.

On today’s episode I share with you how to take a big step toward becoming both the pro and CEO of your own business — making time to consistently work on your business.

For me, this includes occasionally throwing up my door hanger that says, “Don’t even think about opening this door.” Listen in to hear how you too can get started with your business’s deep work, and how you can do it with intention.

This week on the Do It With Intention Podcast:

  • The two types of work necessary for growing a successful massage and bodywork practice.

  • What to do during your workday so that by the time you’re done with clients, your work is also done for the day.

  • How to get started diving into your deep work with just 25 minutes a week.

Resources from this episode:

07 Dec 2021EP 116: Listener Questions: What Do I Do When My Clients Feel Better?00:10:47

As a talented and big-hearted therapist, I know that the wonderful work you are doing is getting your clients great results. So, then what happens when they feel like their work with you is complete?

On today’s episode, I share with you ways to shift your thinking around bodywork so that it becomes a steady part of your client’s long-term healing journey.

With this shift, your massage and bodywork clients will see the results, your long-term retention rates will go up, and you won’t have to constantly hustle for new clients.

This week on the Do It With Intention Podcast:

  • The 3 phases of client care I use in my practice.

  • What I say to my massage and bodywork clients in their first session so that they have a sense of how the work is going to progress.

Resources from this episode:

29 Dec 2020EP 67: Bodywork Business Bytes: GET READY FOR THE NEW YEAR00:12:12

As this wildly unique? weird? unbelievable? year of 2020 comes to a close, I hope you’ve had time for reflection as you go through your end-of-the-year routine.

Wait, you don’t have an end-of-the-year routine?

I encourage you to have some sort of routine where you get organized, take stock, and get yourself and your business ready for everything wonderful that is sure to come in the new year.

On today’s episode, I share with you my end-of-the-year ritual that allows me to wrap up the year with joy and intention.

This week on the Do It With Intention Podcast:

  • How a single box for each year keeps me and my massage and bodywork business organized and structured.

  • The simple steps throughout the year that allow me to have my taxes ready and done by January 2nd (!) each year.

  • The importance of clearing out my client charts to give me both a sense of peace, and space for more clients in my practice each year.

Resources from this episode:

12 Oct 2021EP 108: Your Weekly Business Check-in (Part 2)00:16:09

A few weeks ago, I introduced the idea of having a weekly business check-in for your massage and bodywork practice. But what should that look like?

On today’s episode of the Do It With Intention Podcast, I’ll walk you through the 5 simple steps that will make your weekly check-in a standard (and fun!) part of your business routine.

Don’t have a weekly check-in check-in? It’s time… Listen in and implement this simple strategy so you and your practice can soar!

This week on the Do It With Intention Podcast:

  • 5 simple steps for your weekly business check-in that will start to shift your practice.

  • How understanding the phases of the client journey is so important.

  • What I started doing each week that helped my business to turn a corner.

     

Resources from this episode:

23 Nov 2021EP 114: 3 Questions to Ask Before You Raise Your Prices00:19:38

Over the years as a bodywork therapist coach and mentor, I’ve learned that one of the hardest things for therapists to do is to raise your prices.

I don’t just hear this from my students though, I’ve struggled with this in my own practice.

On today’s episode I dive into what you need to think about before you increase your fees, so you can take this big step with confidence.

Our pricing is not only a reflection of how we feel about our work, but also how we feel about ourselves — and you deserve to charge premium rates for the premium services you provide.

This Week on the Do It With Intention Podcast:

  • 3 questions to ask yourself to know if it is time to raise your rates.

  • How much to raise your rates by so that you feel the increase in your bottom line and you won’t have to raise your rates again so quickly.

  • 3 ways to increase your income so that you can pour from a full cup.

Resources from this episode:

02 Dec 2019EP 7: Stop Networking, Start Connecting with Amber Cook00:37:33

We’ve all heard that we need to work with a coach to move forward in our businesses. If you’ve found yourself either asking what that actually means (and how that translates to your business), or when the right time is start, today’s episode is for you.

I’m so pleased to introduce you to my friend, Amber Cook of Healing Waze. We’ve both built successful bodywork businesses, but it wasn’t easy and it didn’t happen overnight. It wasn’t until we invested in our business (and ourselves), that we saw our businesses transform.

This week on the Do It With Intention Podcast:

  • Why run-of-the-mill marketing tactics don’t work for massage and bodywork businesses.

  • How to identify the right time to invest in your business.

  • Our proven system to successfully marketing our bodywork business (without feeling “sales-y”).

Resources from this episode:

14 Nov 2023EP 170: Defining success in your bodywork business00:17:34

It’s time to reflect on your massage or bodywork business — where it’s going, where you want it to be, and how you’re going to get it from here to there.

Tune in and hear several ways bodyworkers define success, and get ready to redefine your own idea of what being successful means to you.

“Once you’ve thought about this question and you have the clarity of knowing where you want to go — what success means to you — you can get there so much more quickly and easily.”

This week on the Do It With Intention Podcast:

  • Find out the best ways to achieve accuracy when defining success — and some ways to avoid creating foggy intentions.

  • Discover why a simple goal of making more money or seeing more clients is often ambiguous and unachievable.

  • Learn why the goalposts often change when you try to define success, and how you can reframe your intention to enhance your clarity.

 

Resources from this episode:

06 Apr 2021EP 81: How Often Should Clients Have Sessions with You?00:13:44

While honoring the innate wisdom of your client’s body is wonderful, not offering your professional opinion on the next steps to their healing is actually doing your client a disservice.

On today’s episode I answer a listener’s question on how to know how often a client should come back for the next appointment, while still honoring their individualized healing journey.

This week on the Do It With Intention Podcast:

  • 2 themes to help you grow your confidence as the professional bodywork therapist that you are.

  • Concrete examples of how to respond to clients’ questions on when they should come back to see you in order to best serve them.

  • The importance of your tone in delivering your professional opinion.

  • Knowing when its time to bless and release certain clients to make way for your ideal clients in your practice.

Resources from this episode:

18 Jul 2023EP 161: The downside to high tech in your bodywork business00:14:11

In this state of the art episode I delve into the hot topic of the latest and greatest technology — AI, platforms, digitization — and whether they can help your business.

Listen in as I get up on my soapbox and declare that high tech is not necessarily the answer to the question: Do I need to use the most recent scientific knowledge to improve my massage and bodywork business?

This week on the Do It With Intention Podcast:

  • Learn why humans cannot go very long without face-to-face, in person connection (spoiler alert: this does not involve the use of screens).

  • Find out why authentic connections make us thrive and how high tech “time savers” often backfire.

  • Discover the best ways to make your practice “high touch” rather than “high tech.”

Resources from this episode:

27 Jul 2021EP 97: Listener Questions - Why Am I So Terrified About Marketing Myself?00:12:21

One of the biggest fears so many bodyworkers have is around marketing yourself and your business.

Why can it be so uncomfortable to put yourself out there?

On today’s episode of the Do It With Intention Podcast I answer a listener question on why marketing yourself can be so terrifying.

You will see success when you put yourself out there for the people you can help -- people who will resonate with you and your work -- when you keep showing up and keep doing it with intention.

This week on the Do It With Intention Podcast:

  • Why marketing yourself can feel so terrifying.

  • Ways to get you over that block about putting yourself out there and being seen.

  • What you can do to overcome your fears around marketing and gain confidence.

Resources from this episode:

16 Feb 2021EP 74: Creating New Offers to Serve Your Clients with Julie Taylor00:38:30

Over the past year it has been so inspiring to watch my Bodywork Project students pivot their businesses during the pandemic to continue being of service to their clients.

I am thrilled to have Julie Taylor, an experienced nurse practitioner, herbalist and reflexologist, join me on today’s episode as she shares her experiences in doing what she has always done in her career — pivoting with her passions to meet her clients’ needs.

Take a listen as Julie shares how she translated lessons learned in The Bodywork Project into successful business practices she plans to continue in the years ahead, and find out about her unique connection to the okapi. (What’s an okapi, you ask? Listen in…)

This week on the Do It with Intention podcast:

  • How taking something simple that you’re knowledgeable in and turning it into a client offering can be of such great service to others if you’re just able to take that first step and put yourself out there.

  • The misconception that in-person retreats need to be scaled for success and how, alternatively, small, intimate retreats can lead to the most healing and transformation.

  • Ways to consider your massage and bodywork clients’ needs matched with your skill set to spark ideas for new offerings.

  • The small and easy way to introduce a newsletter to your clients without overwhelming their inboxes.

  • Julie’s new method of leading her introductory sessions that has allowed for richer, more meaningful discussions and appointments, which she’ll be continuing even after the pandemic!

Resources from this episode:

21 Dec 2021EP 118: How to Unplug without Hurting Your Practice00:10:08

Let’s face it — it’s not easy to unplug from technology, even for just a few days. But if we allow ourselves this time with space and silence, our bodies will balance out and our true essence will return to our awareness.

And this awareness can make us better massage and bodywork practitioners.

On today’s episode, I share with you the importance of unplugging from your business for even short periods of time.

This week on the Do It With Intention Podcast:

  • What happens when you make a conscience effort to unplug and be still.

  • How unplugging can lead to a fuller massage or bodywork practice.

Resources from this episode:

04 Apr 2023EP 154: HEALTHY BUSINESS BOUNDARIES -- Being available for clients00:10:26

Just as we need healthy boundaries on the therapeutic side of our practice — things like keeping our professional lives separate from our private lives — we also need solid boundaries in our business.

In this week’s episode of the Do It With Intention podcast, I dive into honoring healthy business boundaries, specifically around your appointment schedule, how you’d like to be contacted, and when to return messages.

Listen in to learn how setting and honoring strong boundaries is one of the kindest things you can do for your clients.

This week on the Do It With Intention Podcast:

Learn why you should not be available for your clients 24/7.

How setting a schedule and sticking to it can lead to better relationships with your clients.

And why clients who are emboldened to contact you through any channel — text, phone, work email, personal email, social media — can lead to huge time sucks. Instead, educate them to respect and honor you and your time.

 

Resources from this episode:

Grab your free practice-building resources here!

Check out my website

The Bodywork Project

YouTube massage business videos

Have a question you’d like answered on the podcast? Shoot me an email!

13 Jun 2023EP 159: SELLING WITH INTEGRITY -- Re-framing the sales conversation00:12:49

In the final installment of the Selling With Integrity series, I share more mythbusters around the sales conversation and fresh ways to re-think this often icky topic.

Join me as I talk about how inviting a person to work with you is a savvy approach, detachment from the outcome is crucial, and why it’s so important to be prepared when a client accepts an offer to work with you.

“I don’t want to convince anyone to work with me. I’ll share my offering and how it could help the person, and then I’ll invite them to work with me if it seems like a good fit. No convincing or pressuring. Genuine connection instead.”

This week on the Do It With Intention Podcast:

  • Why sales conversations don’t have to be pushy, desperate or dishonest.

  • If you have to convince someone to be a client, it could mean they aren’t a good fit.

  • How being candid with your pricing can make the sales conversation simpler.

 

Resources from this episode:

21 Sep 2020EP 53: Feng Shui Your Bodywork Business with Kerstin Tracy00:26:02

When you think of Feng Shui you may be picturing the physical placement of a room or house. But when diving deeper into the practice there is a greater importance on your body, your feelings, your environment, and even your business.

The environment we live and work in has a huge impact on all aspects of our lives and our businesses so understanding the Feng Shui in our personal spaces and workplaces can make life easier.

In today’s episode I talk with Kerstin Tracy, an experienced Craniosacral Therapist who also has added Feng Shui to her toolbox for healing. After learning more about some of the concepts behind Feng Shui, I was eager to hear more from her about the practice in a way that is relatable to all of my students and fellow bodyworkers.

I invite you to join our conversation as Kerstin gives me some on-the-spot tips about my workspace, and even shares her exercise of choice that keeps her sexy alive.

This week on the Do It With Intention Podcast:

  • The simple changes you can make in your massage and bodywork treatment room that utilize Feng Shui concepts so that your clients feel comfortable and welcomed.

  • How considering the birthdate of your business relates to elements essential to your business success allowing you to make small changes to improve the energy within your practice.

  • Socially-distanced Feng Shui tips from Kerstin that will help you to retain a vision and clarity within your business while creating the intention of inviting more people into your business and practice.

Resources from this episode:

24 Aug 2020EP 49: WHAT TO SAY: When People Call to "Find Out More" About Your Services00:13:38

“What should I say?”

This is the most common question I hear from my students when they ask me about reaching out to referral sources or speaking with new clients or connections.

So, I thought I should sort out some of the most common situations a bodywork therapist, like yourself, comes across and leaves you stuck with the notion of, What do I say?

In this week’s episode, I break down a typical phone call when somebody contacts you to find out more about you or your services.

I’ve learned from experience that the potential client doesn’t want to hear me go on and on about the anatomy, touch, or energy of the craniosacral modality (which I would happily discuss for days…)

Instead, I’ll show you a way to take a short initial phone call, and turn it into a new client appointment.

This week on the Do It With Intention Podcast:

  • How not answering all of your business calls can actually lead to an elevated conversation with potential clients.

  • 3 simple talking points during a call with someone new about your services to make your time (and theirs!) pleasant and productive.

  • The importance of answering inquiries from a potential new massage and bodywork client, but also flipping the script to ask important questions to figure out how you can truly be of service.

Resources from this episode:

07 Sep 2021EP 103: Listener Questions - What Should I Do When People Don't Get Back to Me?00:08:47

I’m always encouraging my students and listeners to find ways to reach out to others within their communities — whether to a fellow massage and bodywork practitioner, friends and family, or other professionals in town — there are so many opportunities for mutual support and growth.

But what happens when you’ve taken the brave first step of reaching out, and you don’t receive a response?

In today’s episode, I’m answering a listener’s question on what you should — and shouldn’t do — when people don’t get back to you.

Don’t give up! There are so many positive connections out there for you to joyfully grow your business in your community by confidently reaching out and doing it with intention.

This week on the Do It With Intention Podcast:

  • Practical ideas for reaching out to other professionals.

  • What to do when you don’t hear back after your initial outreach.

  • When it is time to ‘bless and release’ in certain situations.

Resources from this episode:

21 Mar 2023EP 153: HEALTHY BUSINESS BOUNDARIES -- Saying no00:14:02

In this week’s episode I share how creating and honoring boundaries teaches your massage and bodywork clients how to treat you with respect and integrity.

There are several situations where clients can try to push boundaries, and you need a good way to say, “No.” Today, we’ll look at clients trying to get an appointment outside of your scheduled times, asking you for a doctor’s note, and what to say when clients ask you for a discount.

You don’t want to miss this episode.

This week on the Do It With Intention Podcast:

  • Learn three examples of situations you definitely want to say no to — while being clear and holding boundaries.

  • Find out why saying no is never a negative if you offer alternatives.

  • And why saying yes when you want to say no — crossing boundaries — is often triggered by fear.

 

Resources from this episode:

 

 

06 Apr 2020EP 25: Video Tips for Massage + Bodywork Therapists00:33:51

I always tell my students that building your own massage or bodywork business is some of the deepest personal growth work that you’ll ever do. And some of the time, it can be extremely uncomfortable.

In my last episode, I talked about creating online offerings to not only fill income gaps due to the Coronavirus, but also to prepare your business for the future when you might have an injury, or just want to go on vacation.

I received a lot of feedback about how scary it is for many bodyworkers to be on camera, so I invited Holly Gillen, founder of Holly G Studios, to share what she has learned from 12 years in the video production industry.

Her advice will empower you to get through this new period of personal growth so that you can show up for your clients in front of the camera.

Plus, Holly shares what she’s been making for the past 6 months that unknowingly prepared her for quarantine...after you hear how easy it is, you might be ready to try it, too!

This Week on the Do It With Intention Podcast:

  • Holly’s definition of “business cinema” and the key elements that you need to include in your videos in order for them to be effective, efficient, and profitable.

  • Proven methods to overcome your nervousness and fear of visibility so that you can grow personally and continue to serve your clients via video when you can’t see them face-to-face.

  • The four pillars of pre-production and the questions that you should ask yourself before you press record to make a video with intention and purpose that isn’t too long.

Resources from this episode:

26 Oct 2020EP 58: WHAT TO SAY When You Don't Want to Work with Someone00:09:46

Sometimes when certain people reach out to you for your services, you just intuitively know that they will not be a good fit for you or your practice.

It can be such an uncomfortable situation, and we dive even deeper into similar circumstances like this inside The Bodywork Project. 

Over the years, I have learned many powerful lessons in my own personal growth by working with people who have challenged me, so I take each individual seriously and I’m careful to not reject people outright.

But sometimes, a person is just not a good fit. Then what do you do?

On this week’s episode, I’ll give you 3 ways to gently refuse a new client, including what to say so that you stay grounded in integrity.

This week on the Do It With Intention Podcast:

  • How to set up any conversation with potential clients so that you can have confidence and strong boundaries.

  • Ways to gently turn away clients who won’t benefit from your massage and bodywork services and still maintain your integrity and kindness.

  • Why it is so important not to ignore your warning signals when dealing with potential clients.

Resources from this episode:

30 Nov 2021EP 115: How to Create a Super Simple Holiday Marketing Plan (even if you haven't started yet...)00:12:52

We’re all so overwhelmed with marketing and advertising this time of year, so what makes the most sense for your massage or bodywork business?

On today’s episode, I share my own experiences on what works (and what doesn’t) when planning your holiday marketing so you can be of service to your clients and their loved ones.

Take a listen to hear what my holiday marketing looks like — and how my unrealistic expectations once led me to find myself with a clunky credit card reader at a holiday party 🤦🏼‍♀️

This Week on the Do It With Intention Podcast:

  • Mistakes I’ve made with my holiday marketing that hindered my holiday sales.

  • How consistently being in contact with your massage and bodywork clients throughout the year will help you during the holidays.

  • What you can do to share your great work without sounding like everybody else.

Resources from this episode:

 

14 Sep 2021EP 104: What Should I Say After a Session?00:07:55

What should you say after you finish your session with a client?

I’ve heard lots of ideas through the years that felt forced and gross, and don’t resonate at all with big-hearted bodyworkers.

So, on today’s episode I want to share with you a simple way for you to be a Pro and CEO in your practice and confidently end your client sessions (while opening the door for future appointments).

This week on the Do It With Intention Podcast:

  • 2 key pieces to anchoring your client sessions.

  • How to smoothly move your clients toward booking their next appointment in a natural way.

  • Why detaching from the outcome is so important in a massage and bodywork practice.

Resources from this episode:

29 Jun 2021EP 93: How to Stand Out from Other Bodywork Therapists00:13:15

Let’s face it: it can be intimidating to think of all the other options your potential clients have for massage and bodywork services – whether you’re new in town or just because there are so many other practitioners out there!

We’ve been talking about this topic a lot recently in The Bodywork Project, and I wanted to share with you some ideas to help YOU stand out from a crowd.

This week on the Do It With Intention Podcast, I discuss the importance of shifting your thinking to stand out – not compete – with other therapists in town, and how to engage with other bodywork practitioners in a way that’s mutually beneficial.

This week on the Do It With Intention Podcast:

  • 3 things you can start today to get over the confidence barrier you may have around the competition with other massage and bodywork therapists.

  • What to do beyond your therapeutic skills to help you stand out.  

  • How reaching out to other practitioners in your area can be a wonderful opportunity to connect with others and, perhaps, create a referral network within your community.

Resources from this episode:

10 Feb 2020EP 17: Dealing with Criticism and Rejection00:11:28

It doesn’t matter how successful you are, how much money you’ve made, or how many clients you have, NO ONE wants to deal with criticism or rejection. 

Yet, as bodyworkers, we often face it on a weekly, if not daily, basis.

Maybe our modality isn’t the right fit for a client, or we didn’t get all of the re-books that we wanted, or no one responded to one of our ads.

Whatever it is, it can really hurt. While this is a difficult topic, remember that you are not alone — we really ALL deal with it!

In this week’s episode I talk about dealing with criticism and rejection, in both your bodywork and your business. I’m excited for you to learn about the one major mindset shift that will make all of this far less painful. Give it a listen!

This week on the Do It With Intention Podcast:

  • Solidifying your boundaries with clients so that you can be more grounded and stop taking on the heavy emotions that they bring into their appointments. 

  • The “no credit, no blame” mantra, and how detaching from outcomes will re-energize you, so that your patients can do better, while YOU feel better about your work.

  • Actionable steps that you can take to move forward after rejection so that you can keep showing up for your massage and bodywork clients and your business to build momentum day after day.

Resources from this episode:

12 Oct 2020EP 56: WHAT TO SAY When A Potential Client Says You're Too Expensive00:14:40

On this week’s episode, we continue with our WHAT TO SAY series with a look into how to react when a potential client tells you that your services are too expensive.

I’m constantly talking about the importance of providing premium services with my students in The Bodywork Project, and your rates will reflect the premium services you provide.

I know you have carefully set up a safe container on the business side of your massage and bodywork practice, and your heart-centered pricing is where it needs to be. So, with that in mind, you are more than prepared to react to people who question your pricing.

This week on the Do It With Intention Podcast:

  • Why any pushback on your pricing is not about you.

  • The response that may be the best way to let your rates speak for themselves.

  • The uncomfortable situation with a client that showed me the importance of being clear and confident with my business’s boundaries.

Resources from this episode:

03 Oct 2023EP 167: Don't try to get new clients at networking events. Do this instead.00:09:49

In Part 3 of our series on Networking with Authenticity, let’s talk about what to say to make effective business connections for your massage or bodywork business.

Believe you me — I’ve had some awkward situations in my early days of networking. But I learned from them, and so can you.

Tune in to hear 3 ideas about effective networking that you can start using today!

This week on the Do It With Intention Podcast:

  • Find out the best ways to genuinely relate to people in networking situations — and a few things NOT to do.

  • Learn why the best business connections come from your heart.

Resources from this episode:

11 May 2021EP 86: What No One Is Telling You About Your Hands-on Skills00:12:21

Let’s face it: there are TONS of tips and tricks swirling around on how to grow your business “overnight.”

As a CranioSacral Therapist who’s been in the industry since 2003, I’ve seen first-hand what works -- and what doesn’t -- when you’re trying to grow your practice into a successful business.

On today’s episode I want to share with you some of the hiccups along my journey to running a successful bodywork business and what ultimately guided me on the path to running my practice with clarity and doing it with intention.

This Week on the Do It With Intention Podcast:

  • How feeling like an imposter in my own work prevented me from growing my massage and bodywork business.

  • Why your certifications don’t translate directly into a full practice.

  • What I’ve seen as the positive shift for countless therapists in their businesses over the years.

Resources from this episode:

15 Dec 2020EP 65: Bodywork Business Bytes: TESTIMONIALS00:09:52

I know all of you big-hearted therapists out there have clients that would be delighted to give you a testimonial on the great work you are doing.

Some testimonials are way more effective than others, and it’s also very important what you do with the testimonials so they can be as effective as possible.

I go deeper into this topic with The Bodywork Project students, but I’m excited to share with you some crucial tips on the ins and outs of testimonials for your practice on today’s episode from the Bodywork Business Bytes series.

This week on the Do It With Intention Podcast:

  • How to make it as easy as possible for your clients to write effective testimonials for your massage and bodywork practice.

  • The biggest mistake I see from bodywork therapists and their testimonials on their websites, and how to highlight the testimonials more intentionally on your site.  

  • The best way to get impactful testimonials from clients who may lack the confidence in their writing ability.

Resources from this episode:

09 Jan 2024EP 173: Why bootstrapping your massage or bodywork business isn't a smart idea00:09:33

You cannot do everything on your own, and asking for assistance is not a crime. Even bootstrappers — people who think they can do it all by themselves — need help.

In this first episode of 2024 (Happy New Year!) I talk about how pride (and maybe some stubbornness) can mask reality and what you need to do for your massage or bodywork business.

This week on the Do It With Intention Podcast:

  • Learn why trying to build a successful, sustainable business without help from outside resources just … does … not … work.

  • Find out why it’s always beneficial to lean into support, especially on the business side of your practice and particularly when you need it most.

  • And receive guidance to get where you want to go a lot faster.

Resources from this episode:

18 May 2020EP 35: BUSINESS RE-SET: Your Business Finances00:13:41

Chances are, you’re starting to make plans to come back into your office so you can see hands-on clients again.

This is the PERFECT opportunity to take stock, and come back stronger than ever in your practice.

It’s time for a business reset.

In this episode I discuss important first steps in creating a more intentional business, as we all prepare for what the future brings.

No matter how much revenue you make in your practice, you want to look closely at your business finances. 

Today, I share a book that helped me take an honest look at my business finances, while it simultaneously made me laugh out loud. When was the last time that happened to you while reading about finances, right?

Over the next few weeks, I will give you more ideas for coming back stronger than ever with your massage or bodywork business -- to create a more intentional business the way you’ve always wanted to, but didn’t know how.

This week on the Do It With Intention Podcast:

  • 4 areas of your business finances that are essential for keeping your business growing during your reset and beyond.

  • The important, but simple, first step in avoiding being in the 80% of small businesses that fail within their first two years.

  • Your Exhale Number -- the amount of revenue you need to make every month to exhale – to stop holding your breath around your finances in order to give you clarity and relief on how to keep your massage and bodywork business open.

Resources from this episode:

05 Nov 2024EP 196: How to do what you say you're going to do in your massage business00:10:37

In this week’s installment of the Do It With Intention podcast, discover 3 things that can make your practice more consistent.

Listen in to learn how consistency creates a safe container and draws clients into your practice.

“We all know that consistency is really important when we’re trying to build a successful massage or bodywork practice. But what does consistency mean exactly? It means doing what you say you’re going do.”

This week on the Do It With Intention Podcast:

  • Find out some of the best — and worst — ways to be consistent in your business.

  • And how trust is such a key component of being consistent.

  • Learn what Nurture Marketing is and how to use it effectively.

Resources from this episode:

17 Nov 2020EP 61: The Value of Gratitude in Your Massage or Bodywork Business00:16:26

There is so much uncertainty in the world around us that it can feel impossible to keep ourselves centered and grounded.

What I’ve learned from my own experiences is that the act of giving gratitude helps me to feel calmer, more joyful and more optimistic – something we all need going into this sure-to-be-unprecedented winter season.

Sharing your gratitude will not only bring positivity into your personal life, but your bodywork business can actually benefit as well from your expression of gratitude for others.  

On this week’s episode, I share with you some simple acts of gratitude I practice in my own business that shift the energy during this season of thanks. You too can share your thanks this season, and you can do it with intention.

This week on the Do It With Intention Podcast:

  • 3 simple ways to apply the idea of gratitude to your massage and bodywork business in order to shift the energy around you and your practice (and you can do it by Thanksgiving!)

  • Why a simple note of gratitude can make you stand out from other bodyworkers in the industry.

  • The lessons I’ve learned about sharing my love and gratitude ever since I was a 7-year-old baton twirler that have led me to understand that letters and packages may be my love language.

Resources from this episode:

 

 

 

27 Aug 2024EP 191: BODYWORKER BUSINESS BOUNDARIES - How long to wait for a client00:17:46

In this first installment of my Bodyworker Business Boundaries series, I dive into how a massage or bodyworker teaches people to treat them — what you will accept or not accept from a client.

Tune in to learn some simple rules that will help with your boundaries around time management.

Remember, it’s your business and your boundaries!

“Once you decide how long to wait for a client, you’ve got to stick to that decision, no matter what. No excuses. You’ve got to stick to it.”

This week on the Do It With Intention Podcast:

  • Find out how to be proactive so clients don’t arrive late.

  • And how to gracefully honor boundaries around time management so both you and your clients get the best possible results from your work together.

Resources from this episode:

19 Oct 2021EP 109: When Running Your Business is REALLY Hard...00:12:18

The past year (and more) has been incredibly difficult with personal grieving, collective loss, and so much uncertainty.

Many bodywork therapists and their clients have been struggling, but for those of you who are still running your massage and bodywork practices – I am so inspired by you.

On today’s episode, I share with you some practical ideas for massage and bodywork practitioners who have been feeling burnt-out. Please share the episode with those who need it — let’s lift each other up!

This week on the Do It With Intention Podcast:

  • 3 things to consider if you are struggling in your bodywork business.

  • How staying present and neutral while practicing your modality can have a positive impact on your practice and your own well-being.

  • The importance of checking in on other bodyworkers.

Resources from this episode:

 

16 Dec 2019EP 9: Making the Most of the Slow Season with Savanna Bell00:25:56

The holidays tend to be a great time for bodyworkers — so many people are purchasing gift certificates to give to friends and family. But what do we do when February, March, and April roll around and our businesses slow down?

This week, I sit down with Savanna Bell of My Massage World to discuss the practical steps bodyworkers should be taking to not just get through their slow seasons, but to make the most of them. Her tips will help you grow from a talented bodyworker to a savvy business person.

Plus, Savanna shares her big dream that hardly anyone knows...pie, anyone?

This week on the Do It With Intention Podcast:

  • The 4 specific tasks you should be doing during slow seasons so that you can avoid laziness and be prepared for when your massage or bodywork business gets busy again.

  • How to create a successful marketing strategy for your business, including the insanely simple rule of thumb I use to make marketing decisions.

  • What questions you need to ask yourself in order to develop a business plan that will help you set, track, and update your goals so that you can hit the ground running in the new year.

Resources from this episode:

04 Jan 2022EP 119: Starting the Year Off Right in Your Bodywork Business00:12:31

The new year is a really exciting time for me - but trust me, not for the reasons you’d think. On January 1st every year, I’m not setting crazy goals or making vision boards... I’m getting a jump on doing my taxes! And yes, I truly am excited about it.

One of the reasons that I love working with bodyworkers is because they are so creative and artistic. But, that can mean that they’re not the best at creating structure and boundaries in their businesses.

This week, on my first podcast episode of the new year, I’m helping you prepare for a profitable, and organized, 2022 with simple, easy-to-follow steps.

Plus, have you ever tried to guess my sign based on listening to the show? I reveal it, along with how it might explain some of my organizational style, on this episode!

This week on the Do It With Intention Podcast:

  • How organizing with a cardboard box can help you think outside of the metaphorical box so that you can spend less time organizing and more time on your craft

  • The task that is probably taking your accountant hours that you can complete in 10 minutes to save yourself a ton of money at the end of the year

  • What I do with the massage and bodywork clients who I haven’t seen in a year, or who I didn’t work with beyond their initial session, so that I can wish them well on their journey and make space for new clients

Resources from this episode:

23 Dec 2019EP 10: Self-Care for Massage and Bodywork Therapists with Tami Hackbarth00:35:48

It’s funny how as bodyworkers we are constantly helping others with their self-care, but regularly neglecting our own. Think about it, how often have you felt burnt out after a full day of working with clients back-to-back-to-back?  

This week, I sit down with self proclaimed “professional career changer” and self-care expert Tami Hackbarth to talk about why we can’t “sprint marathons” as body workers. Her advice will help you reclaim your time and energy and empower you to pursue your big goals. 

Plus, Tami tells us what band she once unknowingly wrote a set list for, and you’ll find out why my silver hair is bringing up all kinds of memories of being a child in Hawaii…

This week on the Do It With Intention Podcast:

  • The incredibly straightforward questions you can ask yourself to create a personalized self-care routine that will help you manage your energy and stay inspired.

  • The three “unsexy” self-care non-negotiables that you need to prioritize in order to not only perform better at work, but to truly lengthen your life.

  • The specific movements that you can utilize on the job to keep your body moving and stay active despite your limited schedule as a bodyworker.

Resources from this episode:

 

 

06 Jun 2023EP 158: SELLING WITH INTEGRITY -- Truly connect.00:13:23

Continuing our Selling With Integrity series, today I share with you the most important and basic piece of the sales conversation — or any conversation for that matter.

I’ll reveal some common misconceptions about selling and how you can make your sales conversations less stressful.

This week on the Do It With Intention Podcast:

  • Hear some things I’ve heard bodyworkers say to potential clients and what would have been better ways to approach them.

  • How a sales technique should never be about you, but rather “ego subordinated” — a genuine connection with clients.

  • Find out why being authentic is so important in the sales conversation, or any conversation, for that matter!

 

Resources from this episode:

23 Mar 2021EP 79: Why Your Efforts to Grow Your Business May Not Be Working00:09:21

Building your massage and bodywork practice isn’t a one-size-fits-all, cookie-cutter approach.

Just implementing some quick tips or learning a new modality won’t solve all of your problems. There is so much more to designing a profitable business where you can serve others and make a really great living doing it.

On today’s episode, we’ll revisit the 5 areas you need to have in place in order to build your dream practice.

You’ll start to get clarity on where you are on your unique bodyworker journey, so you know which steps to take next on your way to being a pro and CEO of your business.

This week on the Do It With Intention Podcast:

  • Why it’s not always that your business strategy is wrong, but, rather, you may not be implementing the right strategy at the right time in your business.

  • The 3 stages of success in a bodywork business that help you get clarity on your individualized journey.

  • Considerations for knowing when it’s time to refine your business skills to enjoy your life as well as enjoy your work serving others.

Resources from this episode:

13 Dec 2022EP 146: BE INTENTIONAL -- Take Business Stillpoints00:09:37

In this week’s episode, Mindy reveals how getting out of your typical routine can lead to clarity and more energized business.

Listen in to find out why time away from the office can be beneficial for both you AND your massage or bodywork practice -- and how business stillpoints can lead to new clients.

 

This week on the Do It With Intention Podcast:

  • Learn how to make space for stillness, aka, an intentional time out.

  • Create a “mini business stillpoint” and easily incorporate it into your massage and bodywork practice.

  • Master easy tactics for effective downtime (hint: it’s not all scrolling social media.)

     

Resources from this episode:

 

 

31 Jul 2023EP 162: Using AI to market your business (or not...)00:09:39

In this episode I pit real intelligence against the artificial kind so much in the news these days.

Is AI a savior, or will it lead to our demise? Listen in as we process a topic for massage and bodywork therapists that is moving at warp speed and is often not easy to comprehend.

This week on the Do It With Intention Podcast:

  • Learn how AI generated writing can have the opposite effect than intended — inaccurate and boring content being two problematic issues.

  • Find out the best ways to turn AI into a technology that you can make your own, using human connection to improve your business.

 

Resources from this episode:

20 Jul 2021EP 96: Setting Boundaries and Saying No In Your Bodywork Buisness00:12:04

“No” is a hard word for many practitioners to say.

I know you — you are a big-hearted therapist, trying to make a difference in people’s lives through your bodywork.

And I know you may occasionally go out of your way to accommodate a client’s needs, which can ultimately end up hindering both the client’s healing and your business.

How does this happen?

One word: Boundaries.

On today’s episode I’ll share a student’s story that illustrates the importance of boundaries in your massage or bodywork business.

This week on the Do It With Intention Podcast:

  • 3 ways to create stronger boundaries that you can stick to in your massage and bodywork business.

  • The best way to have your clients contact you for higher quality communication.

  • What to do instead of holding slots for people so that you avoid any possible miscommunications.

Resources from this episode:

08 Jun 2021EP 90: Three Ways to Make It Easier for Clients to Work With You00:16:48

As bodywork therapists we want to help people. Often, this makes practitioners want to offer all the modalities at all the times with all the specialty add-ons.

But is this the way to best serve your clients?

On today’s episode I focus on how to set up your massage and bodywork business in a way that is seamless for the client. This will help you create a solid container for your people so they can get even better results from your work together.

This week on the Do It With Intention Podcast:

  • The average amount of time that people tend to visit webpages – and why simplifying your website will benefit your business.

  • How limiting your offerings will get your clients better results more quickly.

  • How you can schedule clients to help fill your massage and bodywork practice faster.

Resources from this episode:

 

15 Mar 2022EP 127: STICKY SITUATIONS -- When a client says she wants to reschedule (and then doesn't)00:12:24

All bodywork therapists have clients asking to reschedule their appointments – it’s part of running a business. But there are ways you can respond to these clients so they are encouraged to book their next session.

As we continue the series on sticky situations in your bodywork business, today’s episode will give you comfort and confidence to respond to and follow up with clients who need to change their appointments.

I’ll even give you some tips on ways to respond to clients that need a break from your bodywork so that you still have chances to reconnect down the road.

This week on the Do It With Intention Podcast:

  • How not to respond to a client cancelling their appointment.

  • The best way to get permission from your clients to follow up on rescheduling an appointment.

  • What to say when a client says they need a break from your bodywork services.

Resources from this episode:

05 Oct 2021EP 107: Hiring Other Practitioners with Elicia Crook00:37:34

What’s the next step in your business once you’ve mastered your business goals?

Elicia Crook, massage therapist and business coach, joins today’s podcast with so much wisdom on pivoting her business from working 7 days a week to hiring and managing a team of therapists.

Elicia shares with us the importance of being clear on the people you want to work with, their value to both your business and clients, and how to intentionally create a safe container for your clients and employees.

This week on the Do It With Intention Podcast:

  • How to niche for your massage and bodywork business to get the right staff into your practice.

  • How creating systems within your business can create a safe container and structure for your employees.

  • The importance of clear communication and boundaries when onboarding new hires.

  • Why you should hire slow and fire quick.

Resources from this episode:

18 Oct 2019EP1: Welcome to the Do It With Intention Podcast00:23:09

Are you ready to turn your passion for the work you do into a successful business that you love, all without burning out or selling out? Then you’re in the right place. Welcome to the Do It With Intention podcast!

In this first episode, I talk about my journey of building a six-figure CranioSacral Therapy business in a small town in coastal North Carolina, why so much of the advice you read online about marketing really doesn’t work for bodyworkers, and how the Do It With Intention podcast can help you create the practice that’s perfect for YOU.

This week on the Do It With Intention Podcast:

  • My journey to building a six-figure CranioSacral Therapy business.

  • Why much of the advice you read online about marketing doesn’t work for bodyworkers.

  • How the Do It With Intention podcast can help you create the massage or bodywork practice that’s perfect for YOU.

Resources from this episode:

11 May 2020EP 34: 3 Action Steps You Can Take in Your Bodywork Business When Everything is Crazy00:08:35

Are you ready to get to work?

Over the past two weeks, we’ve talked about planning and setting goals right now while things are crazy.

Next up, we need to take action.

This week, I cover simple, actionable steps you can take right now to continue to build your massage or bodywork business. Remember that there is ALWAYS something you can do, and some way that you can improve your practice. Take a listen!

This week on the Do It With Intention Podcast:

  • How to make genuine connections with other bodyworkers in your area from the comfort of your own home in order to build your referral network for when you can see hands-on clients again.

  • Specific, personalized ways to nurture your existing relationships with your clients to remind them that you can’t wait to work with them again.

  • The importance of your existing systems, and how you can use this time to improve them, so that when hands-on work picks back up, your business can operate with ease.

Resources from this episode:

19 Jul 2022EP 135: Should you list your prices on your website?00:09:28

As I’ve been exploring different bodywork practices on my cross-continent road trip, I’ve been noticing how people do bodywork and, just as importantly, how they run their businesses. Sharing your pricing on your website is such a key part of creating a safe container to be a Pro and CEO of your business.

On today’s episode of the Do It With Intention Podcast I explain why sharing your pricing is so important, even if it isn’t always the advice given by all business coaches.

This week on the Do It With Intention Podcast:

  • How putting prices on your website will help to weed out some of those not-so-ideal clients.

  • What to do instead of convincing when potential clients contact you about your services.

Resources from this episode:

20 Apr 2020EP 31: 7 Mindset Shifts that had the Biggest Impact on my Practice00:33:57

It’s not always about you.

As bodyworkers, we are really just a part of the healing process for our clients. If we can detach from the outcomes, not only can we avoid a lot of emotional highs and lows, but we can perform better work, and our clients can get better results.

Over 16 years ago I opened the doors of my bodywork business, and realizing that it wasn’t really about me was just one of the many lessons I learned over the years.

This week, I share the 7 mindset shifts that had the biggest impact on my massage and bodywork business. These are shifts that you can start working on TODAY to help your business and your bodywork practice. Take a listen!

This Week on the Do It With Intention Podcast:

  • How to shift your thinking to overcome perfectionism and stop holding yourself back so that you can finally move forward before everything feels exactly right (spoiler alert: it will never feel exactly right!)

  • The simple question to ask yourself to stop the downward spiral into negativity and start feeling excited about all of the possibilities for your business.

  • A personal mantra that I use to overcome fear in order to stop playing small and step into your power as the true Pro and CEO that you are.

  • Why support and community are CRUCIAL as you create your ideal massage or bodywork practice.

Resources from this episode:

25 May 2021EP 88: What to Do When You Make a Mistake in Your Bodywork Business00:11:16

We all know that uncomfortable feeling when we make a mistake – especially in our bodywork business — as we try to do the best we can to help others.

Often people are quick to pass the blame, but owning up to your mistakes can actually make your relationships with your clients stronger.

In today’s episode I’ll share with you some lessons I’ve learned in my business from the mistakes I’ve made along the way and how I’m a stronger pro and CEO of my business because of them.

This week on the Do It With Intention Podcast:

  • 3 main things to remember when you make a mistake in your massage and bodywork business.

  • How my double-booked appointment turned into a loyal client.

  • Why going above and beyond for your clients is above and beyond any mistake you can make.

Resources from this episode:

03 Feb 2020EP 16: When Is It Time to Find a Mentor with Amanda Cooke00:21:14

“If I reach out for help, people will know that I don’t have it all together.”

Have you ever thought this way? I know I have. And guess what? No one has it all together! We ALL need help at some point in our business journey.

You might be asking yourself, when is it time to find a mentor? This week, I’m joined by massage therapist and owner/continuing education provider at Co-Ed Institute, Amanda Cooke.

I’ve always admired the way that Amanda gives sound, actionable advice, and I’m excited for you to listen to her tips on this week’s episode.

Plus, we bond about overcoming our shared fear of public speaking (or at least mostly overcoming it).

This week on the Do It With Intention Podcast:

  • How being a jack-of-all-trades makes you a master-of-none, and why Amanda recommends expanding your current knowledge to gain confidence instead of learning entirely new modalities.

  • Why a “pull yourself up by your bootstraps” mindset can limit you from making progress, and how early you should ask someone for help so that you can avoid wasting time.

  • The two necessary steps you need to take when you’re going out on your own to allow yourself to focus on your strengths and build a massage and bodywork business that will work for YOU.

Resources from this episode:

05 Jul 2022EP 134: How to create a safe container for your bodywork business00:18:40

As part of fulfilling my word for 2022, adventure, I’ve been undertaking a long road trip across the US to Baja California with my husband and my dog. Along the way, I’ve been trying to get as much bodywork as possible – it’s been so fun to see therapists and their businesses across various states!

It takes 5 intentional steps to be a Pro and CEO of your business, but I’ve been noticing one imperative aspect in my travels – the importance of creating a safe container for your clients.

On today’s episode of the Do It With Intention Podcast I share examples I’ve seen on how to create a safe container for your clients as the foundation of creating your boutique bodywork business.

This week on the Do It With Intention Podcast:

  • 4 examples I’ve seen of bodywork therapists not setting up a safe container for their business.

  • What to do so that people don’t have to make too many decisions before they make the decision to work with you.

  • How to honor the client so you are doing what they ask, not what you think they need.

Resources from this episode:

 

09 Feb 2021EP 73: Raising Your Prices with Jennelle Thimmesch00:28:37

It can be an agonizing part of your business -- for all bodyworkers -- to raise your rates as you are working every day to be of service to your clients. But, if you do the clarifying work to intentionally land on the right pricing for your practice, you will be able to step into each session with purpose.

On today’s episode, my friend and Bodywork Project student, Jennelle Thimmesch, shares her empowering journey in raising her prices for a third time.

I am so excited for you to listen as she shares her deep wisdom from her transformational Zero Balancing practice, how increasing her prices empowered other therapists in her town, and even what landed her dog on her list of 100 reasons to raise her rates.

This week on the Do It with Intention podcast:

  • The importance of using a step-by-step process, as we do in The Bodywork Project, to find an intuitive number for your rates that resonates with you and that will give you the comfort needed to succeed both personally and professionally.

  • The empowerment that comes from taking the clarifying steps to raise your rates from your own authority within yourself.

  • How Jennelle’s price increase letter to her clients lifted up other therapists in her town, as she learned from the model of others in The Bodywork Project.

  • Jennelle’s advice for any bodyworker on how to be able to come from a place of true generosity in your life and work.  

Resources from this episode:

09 Mar 2021EP 77: Why It's So Important to End Your Sessions on Time (and how to do it)00:12:24

Students and colleagues are finally getting back into hands-on work as massage and bodywork practices re-open across the country.

As this transformational work continues, I’ve been getting a lot of questions on setting time boundaries and starting and ending sessions on time.

We all know from either the practitioner perspective, and from being clients ourselves, that sinking feeling of running behind with an appointment, and how it throws off the entire day, as you scramble to catch up.

On today’s episode, I dive into how you can have healthy boundaries within your business and end sessions on time, in order to build on the safe container you create for your clients and your business.

This week on the Do It With Intention Podcast:

  • What to say to a client at the beginning of each session in order to help create positive, realistic expectations for the session.

  • Why leaving the client in charge of the content, but allowing yourself to be the driver of the bus is an intentional and loving way to facilitate a session.

  • Tips to help you end each session gracefully and on time.

Resources from this episode:

15 Jun 2020EP 39: What to do if Your Practice is a Fixer Upper00:10:16

Whether it's renovating my house or replacing a sink, I think I can do pretty much anything on my own.

This go-getter attitude is probably true for entrepreneurs, like you, looking to make your business a success.

But it won’t get you far if you don’t have the experience or expertise to see how the whole picture fits together.

One of the greatest lessons I’ve learned while taking on projects all on my own is knowing when to ask for help.

You may realize you’ve taken your massage or bodywork business as far as you can on your own. But what should you do next? Listen in to today’s podcast to find out when you can do it on your own, and when you need to ask for help.

This Week on the Do It With Intention Podcast:

  • How replacing my bathroom sink taught me the value in working with someone who’s been where you want to go and can teach you what you need to know.

  • The important distinction between a task and a project, and how that wisdom will guide you to the kind of support you need.

  • A mindset shift in realizing the power of viewing your business as a fixer upper to avoid throwing away your time, energy and money.

Resources from this episode:

30 Jan 2024EP 175: How to find support that's right for you00:11:47

This week’s episode revolves around the crucial topic of getting help on the business side of your massage or bodywork business.

Tune in to learn how to go about asking for support, where to look for help, and how to connect with a potential mentor/adviser/coach.

“If you make the decision that you want to get support for your bodywork business, then what? How do you find the type of support that’s going to be best for you? Here are 3 things to think about.”

This week on the Do It With Intention Podcast:

  • Learn what to look for in getting support for your business — and what to avoid (spoiler alert: you can’t google your way to a successful practice).

  • Find out why learning your modality is a lot like growing a business, i.e., you need mentors to teach you the gaps in your knowledge base.

  • And why now is the best time to seek support.

 

Resources from this episode:

16 Jul 2024EP 187: Making it easy for people to work with you00:18:19

In this week’s episode I talk about the 4 easiest — and most strategic — ways to build your practice.

Tune in to hear why simplifying your massage or bodywork business may sound counterintuitive but is often the way to fill your practice.

This week on the Do It With Intention Podcast:

  • Learn how to decide if new ideas are right for your business by asking these key questions.

  • How using attract strategies (memberships, subscriptions, discounts) can often lead to customer confusion and frustration.

  • Find out the best ways to be clear and intentional about improving your business instead of chasing shiny objects and the latest marketing fads.

     

Resources from this episode:

18 May 2021EP 87: Why Pulling Yourself Up By Your Bootstraps Is Hurting Your Bodywork Business00:11:47

If you’re anything like me, you may think that you can learn all that you need to run your bodywork business on your own.

This feeling of wanting to be completely self-sufficient doesn’t just happen in my business — it’s part of my personality with my double Virgo tendencies.

On today’s episode I’ll share with you what changed my mind on trying to run my business all on my own, and how you are not alone in needing some extra support to run a successful business doing the work that you love.

This Week on the Do It With Intention Podcast:

  • How my passion for DIY projects taught me I can’t do it all on my own.

  • Why admitting I needed help in my massage and bodywork business could have saved me so much time and money.

  • The fastest and most efficient way to build the business foundation of your practice.

Resources from this episode:

07 Mar 2023EP 152: HEALTHY BUSINESS BOUNDARIES -- Starting and ending on time00:14:21

In this week’s episode, I answer a common question from listeners about massage and bodywork business boundaries — and how they can help create a safe container for your clients.

And I share some surprising misconceptions about time management.

If you’ve ever struggled with managing your time in your practice, this episode is for you!

This week on the Do It With Intention Podcast:

  • Learn why it’s important to start and end your sessions on time — all the time.

  • Find out how to have integrity around your boundaries so you can respectfully guide clients to honor those boundaries.

  • And how to set the tone BEFORE a session so boundaries on ending it will be respected.

 

Resources from this episode:

29 Nov 2022EP 145: BE INTENTIONAL -- Your Networking00:13:01

In this installment of the Do It With Intention podcast, Mindy shares tips on how to be authentic and honest in your networking, leading to more success in your massage and bodywork business.

Find out why networking works best as a 2-way street — back and forth, give and receive.

And learn which types of questions to ask — and what NOT to do — when networking.

 

This week on the Do It With Intention Podcast:

  • Learn why networking requires genuine connection

  • Find out how paring down your focus can lead to successful networking connections

  • And how taking baby steps TODAY can kickstart your networking contacts in a real and lasting way

     

Resources from this episode:

 

 

16 Apr 2024EP 181: How to stop feeling gross about marketing (and maybe even get excited about it)00:12:36

In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business.

Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy.

“If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good idea. Here’s what to do instead.”

This week on the Do It With Intention Podcast:

  • Learn how to stop treating people as “money faucets.”

  • And how to pivot to a marketing strategy built around genuine personal relationships and service.

 

Resources from this episode:

24 Aug 2021EP 101: Why Building Your Practice is a Lot More Like Fixer Upper Than You Think00:10:44

Anyone who knows me knows how much I love an exciting home renovation. Whether it’s transitioning part of our home into an office space, installing a sink, or simply replacing a light switch, I love the challenge.

On today’s episode, I’ll help you understand why asking for help in your massage and bodywork business is just as crucial as aiming to complete your home renovation or fixer upper bodywork practice.

This week on the Do It With Intention Podcast:

  • Why understanding where you are in your practice and where you want to be is so important.

  • The difference between a project and a task when thinking about the support you needed in your bodywork business.

  • How to avoid spending more time and energy than needed on parts of your massage and bodywork business.

Resources from this episode:

 

09 Oct 2019Do It With Intention00:02:09
28 Nov 2023EP 171: How building your practice is like a bodywork session00:11:15

In this week’s podcast, I take a deep dive into how helping people with massage and bodywork, and your efforts to create a successful business are part of the same path.

This week on the Do It With Intention Podcast:

  • Learn how to use integrity to enhance your bodywork sessions AND your business.

  • Find out how to identify “imposter syndrome,” and how to work through it.

  • Learn why support and guidance are so important to both your own health and the health of your business.

Resources from this episode:

04 Oct 2022EP 141: BE INTENTIONAL -- Your Business Model00:10:13

Do you even know what a business model is?

I sure didn’t when I was starting out with my CranioSacral Therapy practice all those years ago!

But implementing a smart business model will help you see fewer clients while still reaching your income goals.

What business model should you use, and how can you use it to create your ideal, intentional practice?

Listen in to find out.

This week on the Do It With Intention Podcast:

  • Action steps you can take to be intentional with your massage or bodywork business model

  • The 3 types of business models and their pros and cons

  • Why the Boutique Model is best for solo bodywork practitioners

Resources from this episode:

09 Mar 2020EP 21: Financial Security -- About Those Therapists Making $100K a Year00:12:40

Let’s talk about the elephant in the room…

Money.

WHY as bodyworkers do we feel guilty charging for our services? Why do we think we have to lose our gifts for the sake of financial security?

You’ve heard me say it all the time — you do great work in the world, you deserve to make a great living doing it.

This week, I unpack the money insecurities that so many bodyworkers face and get real about the massage and bodywork therapists who are making $100,000 a year (or $1 million, or whatever amount you WANT to be making).

This week on the Do It With Intention Podcast:

  • Sacred Poverty mindset and why I absolutely disagree with it for therapists who want to provide the best possible service to their clients (which I’m guessing is YOU!)

  • A breakdown of the numbers - done by Yours Truly, who has an English degree - in a way that is easy to understand so that you can get realistic about what actions will be required to meet your financial goals.

  • The one thing every single one of my clients who has made over $100,000/year is doing, and how doing it can change every area of your business for the better.

Resources from this episode:

01 Jun 2021EP 89: Have You Created a Safe Container for Your Clients?00:11:54

If you’ve been following me for a while, you know how much I emphasize the importance of creating a safe container for your clients, as well as in your bodywork business.

But what is a safe container for your business?

On today’s episode I walk you through what it means to create a safe container for the business side of your practice. Your clients will start seeing results today, and you’ll start feeling better about your work as the Pro and CEO of your massage and bodywork business.

This week on the Do It With Intention Podcast:

  • Why a safe container for the business side of your practice is just as important as your hands-on work.

  • How getting clear on your boundaries can lead to a full practice.

  • One of the best ways to connect personally with your clients so that they feel respected and comfortable.

Resources from this episode:

06 Jan 2020EP 12: Reality Check for Your Massage or Bodywork Business with Rebecca Brumfield00:26:26

“Mindset” is a bit of a buzzword right now. There seems to be a belief that when something doesn’t go our way, it’s just because we had the wrong mindset.

That may sometimes be true, but can we really manifest everything we want for ourselves and our business?

This week, I chat with Rebecca Brumfield, the creative marketing and mindset success coach of Badass Bodyworkers, about finding the right balance of patience and hard work in the bodywork business.

She gets real about her own struggles and failures, and shares advice that will help you get out of a downward spiral and take consistent steps toward success. 

Plus, Rebecca shares what her family did growing up to help out their local police department… 

This week on the Do It With Intention Podcast:

  • Why you should be sharing your goals with others and creating a system of accountability so that you can feel supported throughout all phases of your massage and bodywork business journey.

  • Specific actions you can take when your typical mindset practice isn’t working so that you don’t get stuck in a rut and cause even more harm than good to yourself and your business.

  • How you can combine spiritual tools like vision boards with practical tools like spreadsheets to avoid getting overwhelmed and achieve your goals (while maintaining your sanity).

Resources from this episode:

02 Feb 2021EP 72: Building Your Practice After Heartbreak and Loss with Kristy Denton00:34:23

So many bodywork therapists are working through losses from this past year – loss in their businesses, personal lives, or even loss of loved ones from Covid-19. For bodyworkers, it can be difficult to see beyond that grief and to continue being of service to others.

On today’s episode, I am so thrilled to sit down with my friend and Bodywork Project student, Kristy Denton, to take a real, honest, look into her personal and professional transformation over these difficult months.

Kristy is honest and open as she shares her story of dealing with devastating loss, and her decision to continue to serve others through her bodywork practice.

As Kristy has navigated running a successful CranioSacral Therapy and massage practice in a small Oklahoma town, where there are more cats than people, it is so great to hear her story and perspective on what a passionate bodywork practice looks like in any corner of the country.

This week on the Do It with Intention podcast:

  • Lessons learned from a small-town CranioSacral Therapist on how to introduce your light-touch therapy to clients who don’t yet understand the healing benefits of your modality.

  • Kristy’s alternative ways to keep in touch with her clients and to create new offerings that allowed her to become more confident in herself and her business.

  • Boundaries in her business that allowed Kristy to have a full schedule while only seeing clients 3 days a week with plenty of time to rejuvenate, take time for herself, and show up for each client with a full cup.

  • After such personal heartbreak, the power of seeking support for both yourself and your massage and bodywork business.

Resources from this episode:

25 Nov 2019EP 6: The Difference Between an Expense and Investment in Your Massage or Bodywork Business00:14:21

Getting to the next level in your massage or bodywork business means getting out of your comfort zone. You can feel “not ready” and still achieve your dreams.

This week on the Do It With Intention Podcast:

  • How to know when the right time to reach out and get support or seek out a mentor.

  • The difference between a business expense and an investment.

  • How to identify when it’s time to raise your rates.

Resources from this episode:

19 Oct 2020EP 57: WHAT TO SAY When Someone Says Your Modality Doesn't Work00:12:10

On today’s episode I break down what to say when someone says your modality doesn’t work.

Ouch.

As a big-hearted therapist, I know that you are in love with your modality for many reasons — maybe it even helped you to heal in your own life.

When someone challenges your modality, or says it's ineffective, it can be awkward, uncomfortable, and difficult to know how to respond.

So take a listen as I share with you what I’ve learned over the years on how to respond (or not) to the naysayers, while remaining grounded in your integrity.

This week on the Do It With Intention Podcast:

  • 3 important steps in responding to criticism so that you can remain neutral and reply with intention.

  • How remembering that no modality is right for everybody is so crucial to understand when explaining your modality.

  • Why choosing to bless and release certain critics is the best choice for everyone.

Resources from this episode:

30 Mar 2020EP 24: How to Create Online Offerings in Your Massage or Bodywork Business00:16:50

There is power in planning.

Personally, I love to plan, and part of the reason COVID-19 has been so difficult for me is because I’ve had to deviate from my regular plans.

But for some of you who don’t love to plan, this might have served as a wake-up call about how important it is to not only have a plan, but also to have a variety of offerings.

An online offering can help you fill an income gap right now, and also be a safety net in the future in case you get injured, ill, or just want to take a vacation!

The Bodywork Project students saw so much success with my program for creating online offerings that I decided to share the information with as many therapists as I could. Take a listen!

This Week on the Do It With Intention Podcast:

  • A step-by-step outline of what you need to do before you create your online offering so that you can save time and focus on your strengths.

  • The specific question you need to ask yourself in order to get crystal clear on what you want to offer to best serve both your current clients and potential clients.

  • How to engage virtually with your clients to remind them how much you care and figure out what they need from you while they can’t receive hands-on work.

Resources from this episode:

21 May 2024EP 183: LISTENER QUESTIONS -- How do I tell my clients they'll need more than one session?00:09:24

"How do I tell my clients they'll probably need to come in for more than one appointment?"

In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists.

Listen in as we delve into how to explain to your clients why multiple sessions may get them the results they’re looking for.

This week on the Do It With Intention Podcast:

  • How to differentiate different types of care in your practice

  • Outlining which care is appropriate for each client

  • And how to let your clients know they may need more than one session without scaring them off

18 Oct 2022EP 142: BE INTENTIONAL -- Your Pricing00:12:24

By far the most common issues massage and bodywork practitioners struggle with are setting and raising your rates.

If you use intention and integrity you can still be of service to your clients while charging a rate that reflects the value of the services you provide.

You CAN charge premium prices for the premium services you offer. Listen in to find out how.

This week on the Do It With Intention Podcast:

  • How to set pricing according to needs.

  • What NOT to do when you decide on your rates.

  • Using your Inner Wisdom to help you set your fees.

Resources from this episode:

25 Mar 2020EP 23: Offering and Accepting Help00:15:38

Anyone else feel like every day is a month long right now?

Things have been really turbulent lately and everyone, including myself, is on a bit of an emotional roller coaster.

Try to remember: we’re all in this together. But we all respond to trauma differently.

I’ve seen all kinds of responses from bodyworkers as we try to deal with the changes in our business.

But right now there are two things that we can all do: offer and accept help. Bodyworkers tend to naturally offer help, but struggle to ask for it, so I’m sharing some tips. Listen in!

This week on the Do It With Intention Podcast:

  • The importance of reaching out to your massage or bodywork clients individually with a personalized message and a super easy tool that you can use to remind each of them how much you miss and value them.

  • How to give your clients the opportunity to pay for future appointments now, and how to set that up online so that they have a way to support you (because many of them want to!)

  • What you need to remember in order to respond to feelings of shame, embarrassment, and fear with humility and gratitude no matter what is going on in the world.

Resources from this episode:

17 Aug 2020EP 48: Dealing with Anxiety and Loss in Your Practice00:16:14

We’ve all experienced loss in one way or another in the past few months.

For me, the past year has been a difficult time processing the loss of my younger brother, Lance, who passed away a year ago today.

While a death in the family may seem different than the losses you might be seeing in your business, the process of overcoming that grief is universal.

As you listen to this week’s special episode and reflect on losses you may be facing in your massage and bodywork business, remember to be kind to yourself, allow the process to unfold, and seek support if you need to.

This week on the Do It With Intention Podcast:

  • The 5 universal stages of grief that you need to honor and recognize when dealing with loss.

  • The less-recognized stage of grief that actually plays a huge role in the collective process of understanding the emotional responses to loss.

  • Why understanding any business grief you might be experiencing is important.

Resources from this episode:

07 Jun 2022EP 132: STICKY SITUATIONS -- When a client says, "That's not how my other therapist did it."00:06:33

Each bodywork therapist has a unique way of practicing their modalities, but often when a client switches therapists there can be some confusion.

On today’s episode of the Do It With Intention Podcast, we’ll address this sticky situation when clients compare you to their previous bodywork therapists.

Remember, there are so many kind-hearted therapists out there delivering life-changing bodywork to their clients – your work is unique and worthy of your practice.

This week on the Do It With Intention Podcast:

  • What not to do when a client says your bodywork is different than their previous therapist.

  • How setting the stage before you even begin the bodywork will help to guide your client’s expectations.

  • What to say to diffuse the situation so you’re not competing against a client’s former therapist.

Resources from this episode:

 

06 Aug 2024EP 190: Making the pivot to open an Energy Medicine practice with Anita Schill00:44:31

In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business.

Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine.

If you’re considering making a pivot in your own business, you’ll love this episode!

“I think it’s important to remember the old adage ‘Don’t put all your eggs in one basket.’ Even if you’re happy where you are, there are other things in life.” —Anita Schill

This week on the Do It With Intention Podcast:

  • Learn how Anita’s early nursing career led her to the study of disease prevention and promoting health in the workplace.

  • And how a high level and rewarding job suddenly became unfulfilling as her interest in energy medicine intensified — and guidance arrived.

  • Discover what the energy body is and how it can have a positive, non-invasive effect on so many illnesses.

  • And why a bodyworker should be able to explain in a concise way what they do so potential clients understand it thoroughly.

Resources from this episode:

Initially a registered nurse, Dr. Anita Schill earned her doctorate degree from The Johns Hopkins University School of Hygiene and Public Health (now the Bloomberg School of Public Health). While her career has chiefly focused on the safety, health, and well-being of workers, her passion for yoga soon emerged. She is a registered yoga teacher at the 500-hour level (RYT 500) and certified as a yoga therapist by the International Association of Yoga Therapists (C-IAYT). Dr. Schill’s personal commitment to energy medicine inspired her to pursue her passion for the health and well-being of individuals and establish her private practice, Bliss Zone Energy Medicine, LLC.

01 Feb 2022EP 123: WEBSITE BASICS - Photos & Testimonials00:10:28

Building a clear, concise website to attract your ideal clients doesn’t have to break the bank.

On today’s episode of the Do It With Intention Podcast, we wrap up our series on website basics with ways to use photos and testimonials to enhance your site so it will attract clients you love working with.

These two simple aspects of your website can have a huge impact on the message you are sending to anyone who visits your site.

This week on the Do It with Intention podcast:

  • The biggest mistake I see from bodyworkers’ photos on their websites.

  • Why it is so important to focus testimonials on the results your clients are getting from your services.

  • An example of an impactful client testimonial.

     

Resources from this episode:

03 Aug 2020EP 46: How to Create a Premium Customer Experience with Wendy Batten00:50:55

So often I hear my bodywork students say that all they need to do to improve their business is to get more clients through the door or offer low-priced services.

But here’s the thing: people almost never choose a service because of the price; they go where they feel good.

In today’s episode, I share stories with my friend and fellow women’s business coach, Wendy Batten, about how customer service is merely an expectation, but customer experience is what will set your business apart.

Wendy shares her wisdom and expertise from working with clients on their customer experience and how individualized connection can make or break your business.

Listen in to hear how Wendy’s retail expertise started with a hockey team, and later developed into the successful business she runs today.

This week on the Do It With Intention Podcast:

  • The secret to a customer experience that will keep your massage or bodywork clients coming back for more.

  • Why connections to your customers right now, even if your business isn’t open, are so important to sustaining your clients for the long haul.

  • The questions to ask your favorite clients so that you can attract even more of your ideal customers.

  • Reasons why working with someone who has done what you want to do and can provide you a community to learn from is the perfect recipe for catapulting the business side of your practice to success.

Resources from this episode:

16 May 2023EP 157: SELLING WITH INTEGRITY -- Listening with intention00:10:14

We continue this week with our Selling With Integrity series.

Although we didn’t sign up as salespeople when we chose to be massage and bodywork practitioners, we still need to be able to have a solid, intentional conversation around sales.

In today’s episode, I’ll share with you some mistakes I’ve made in the sales side of my business so you won’t make the same ones.

This week on the Do It With Intention Podcast:

  • Why listening is a huge part of sales, and how it’s often missing from the conversation.

  • 2 simple ways to become a better, more intentional, listener — and a few things you should not do in the sales conversation.

  • Learn how you can become a stronger salesperson just by being genuinely you.

 

Resources from this episode:

15 Aug 2023EP 164: Reflecting your values in your bodywork business with Candace Pantoga00:39:58

In this episode I speak with Occupational Therapist and Bodywork Project alum Candace Pantoga, who describes how her longtime work in social justice led her to give back to her community through Craniosacral Therapy.

Listen in as Candace describes how she got involved in social justice issues and how she ultimately had to choose the best ways to make a difference.

This week on the Do It With Intention Podcast:

  • Learn how a colleague changed Candace’s worldview with one simple piece of advice, and how she became an ambassador for CranioSacral Therapy.

  • Learn how you can use your massage and bodywork business to help local non-profits, and how a donation based clinic works.

  • Find out why many journeys to healing are cyclical rather than linear, and how this is often the case with social justice as well.

Resources from this episode:

Candace is a Diplomate Certified Craniosacral Therapist, a Certified Presenter and study group leader through the Upledger Institute, who started practicing CST in 2012. She enjoys many aspects of CranioSacral Therapy, including taking classes, TAing, mentoring, participating in multiple-hands sessions and Comprehensive Therapy Programs, as well as treating clients 1:1.

The philosophy behind her business is one of creating opportunities for more people to receive CranioSacral Therapy—whether that means volunteering her time at a homeless shelter, creating a donation based clinic, building relationships with non-profit agencies who serve low income individuals, or mentoring as many CranioSacral practitioners as allows in her schedule. Outside of her practice, Candace spends her time on self care, family activities, walking with friends, cuddling with her dog, and listening to mystery novels.

19 Apr 2022EP 129: STICKY SITUATIONS -- Explaining your modality to a potential client.00:08:14

Bodywork therapists have an almost innate understanding of the subtle differences between various modalities, but it can be incredibly frustrating trying to explain your work to a potential client.

On today’s episode of the Do It With Intention Podcast, we discuss the sticky situation of having to explain your unique modality to people who don’t quite grasp all of the intricacies.

Having these basic, yet important, conversations with your clients and potential clients can be a wonderful learning opportunity for both of you.

This week on the Do It With Intention Podcast:

  • What not to do when a client misunderstands your modality.

  • How to explain your modality in a way that positions your practice and you as unique.

  • The best way to learn from your clients about other forms of bodywork.

Resources from this episode:

 

10 Aug 2020EP 47: Your Questions Answered: Coaching with Mindy00:21:50

I love to hear your questions — what you’re thinking about, dreaming about, and struggling with in your massage or bodywork business.

I’ve been thinking of this special episode for a while now, so I reached out to my students to ask: “What are your most burning questions?”

I envisioned a mini-coaching session, where you would join me on the podcast, but I didn’t have any takers on recording your conversations with me. Trust me, I understand the intimidation of putting your voice out there for all to hear!

Instead, I decided to answer some of the great questions many of you have regarding your practices that everyone can benefit from hearing. I can’t wait to do another Q&A like this again and hope to have you join me on the show next time!

This Week on the Do It With Intention Podcast:

  • How to create a plan for going forward with your clients, even if you know you need to come from a space of neutral to do your healing work.

  • How to decide whether to sell products to make up for lost income so that you continue to be of service to your clients.

  • Why I haven’t gotten a single massage or bodywork client from social media over my 16-year career and the alternate, best way to get clients in your door.

  • An overview of The Bodywork Project curriculum so that you can continue to do work you love and make a good living doing it.

Resources from this episode:

06 Sep 2022EP 139: BE INTENTIONAL -- Your Branding00:12:06

In our new series — BE INTENTIONAL — we talk through how to go from the idea of being intentional in your business to the practical steps you can take to make your practice soar.

Today, we’ll start with being intentional in your BRANDING.

Do you need to invest thousands of dollars on names, logos, websites, and design to make your practice stand out?

No.

There are 3 things to keep in mind during your journey to superior branding, and none of these requires you to spend a penny.

Listen in to find out how you can use intention in your branding to stand out from the crowd.

This week on the Do It With Intention Podcast:

  • You don’t need thousands of dollars to create good branding

  • Why being consistent is so important in your branding

  • How to use intention instead of just winging it

Resources from this episode:

16 Mar 2021EP 78: Creating a Strong Cancellation Policy00:11:24

As a bodywork therapist, you know that dreaded feeling when your perfect work day gets turned around by a last-minute cancellation.

Cancellations can be so discouraging — somehow, we always feel like it’s our fault and we don’t want to face the painful process of dealing with them.

On today’s episode, I’ll share with you my own cancellation policy, and ways that you can set up your practice, so that cancellations are less painful for you and your business.

Remember, if you come from your heart, you can be both firm and kind with your policies and you can do it with intention.

This week on the Do It With Intention Podcast:

  • The 2 parts to a great cancellation policy.

  • What to do when somebody cancels to keep the process as smooth and painless as possible for both you and the client.

  • My standard email I send clients after a cancellation to collect payment.

  • How writing a clear, concise, cancellation policy that you consistently enforce will result in fewer cancellations in your massage and bodywork business.

Resources from this episode:

17 Feb 2020EP 18: Why It's So Important to Ace the Initial Session (and how to do it!)00:18:54

If I gave you a choice between $100 and $1000, it would be a no brainer. Right?

But think about it. How often do your drop-in clients become lifetime value clients?

For years now I’ve been a bit of a bodywork “mystery shopper.” When I travel, I book bodywork appointments not only for self-care, but also to see how other massage and therapists are treating their clients.

In this week’s podcast, I share what I’ve learned from all of those appointments and what you can do to ace your initial sessions. Check it out!

This week on the Do It With Intention Podcast:

  • The lack of personal connection in most booking systems, and the simple steps you can take before, during, and after the appointment to show the client how much you care.

  • Ways you can remove friction for your clients so that your focus can be on where you really shine — in the appointment.

  • The critical question you need to ask every new massage or bodywork client, and exactly how you should ask it, to solidify the relationship in a way that is professional, not pushy.

Resources from this episode:

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