Digital Marketing Made Simple with Jennie Lyon (Jennie Lyon)
Explorez tous les épisodes de Digital Marketing Made Simple with Jennie Lyon
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| 10 May 2022 | #98 - How Growing And Cultivating Your Email List Generate New Leads | 00:17:08 | |
Jennie Lyon takes the mystery out of cultivating your email lists and explains how you can generate new leads by curating your subscribers’ experience with every email blast you send out! In today’s episode, I explore cultivating your email list and why it’s such an important tool for growing your audience and business! What you will learn:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| 02 Jul 2024 | #193 - Feeling Stuck with Your Marketing? Let’s Revitalize Your Strategy | 00:18:35 | |
Many business owners find themselves in this exact position. Today, I’m here to help you breathe new life into your marketing strategy, boost your revenue, and reignite that spark that got you started in the first place. Let’s dive in! Content Overview 🔹Identifying Where You’re Stuck Links for This Episode on how to breathe new life into your marketing strategy.
View more content and free downloads at https://jennielyon.com/blog Get in touch with Jennie: 🔹Get in touch with Jennie: https://jennielyon.com | |||
| 03 Aug 2021 | #60 - 5 Surprising Reasons to Hire a Digital Marketing Virtual Assistant | 00:22:07 | |
The first time I speak with a prospective client, they usually bring up three things: copywriting, social media, and websites. And that’s totally fine! Those are three of my most popular services. But as we get deeper in conversation, it often begins to dawn on them that’s only the tip of the iceberg when it comes to using a virtual assistant at your small business! In this week’s episode, I’m going to break down some surprising ways you might consider using a VA. From giving you an experienced sounding board for exciting ideas to teaching you new skills to use in your business, I offer several services that you might not expect. Are you curious to find out what they are? View complete details on my blog post! Links For This Episode:
Get in touch with Jennie:
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| 14 Feb 2022 | #86 - 6 Key Email Sequences to Make Your Launch a Huge Success | 00:16:27 | |
You've done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what? One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… copying someone else's offer has no value because your audience, you, and your offer are different. While everything you have read or run across all has its place, there are six key email sequences that are a must-have no matter what strategy you develop. What you will learn:
Links For This Episode: Ultimate Product Launch Planner
Get in touch with Jennie: · jennie@jennielyon.com | |||
| 09 Feb 2023 | #135 - How To Choose A Lead Magnet That Brings In A Steady Stream of Leads | 00:26:21 | |
Today we talk about How To Choose A Lead Magnet That Brings In A Steady Stream of Leads. Creating a lead magnet is a great way to generate leads for your business. If you’ve been in business any amount of time, you already know this, so I am not revealing some industry-hidden secret here. However, choosing the right lead magnet is something of huge value if done the right way and is also something that is often done wrong. In this episode, I will also walk you through the steps of how to choose a lead magnet that brings in a steady stream of leads that are right for you. Jennie talks about: 🔹 Identify your target audience Links For This Episode:
Get in touch with Jennie: | |||
| 13 Apr 2021 | #44 - 5 Steps to Auditing Your Social Media for Influencer | 00:16:46 | |
Do you follow any influencers on social media? Wouldn’t it be fantastic if one of them decided to share one of your posts? It’s 100% possible, but only if you are posting content that people might want to see. If your social media isn’t firing on all cylinders, it will be hard (if not impossible) to get an influencer to notice you. That’s where doing a social media audit comes in! In this week’s episode, I’m going to break down some of the ways a social media audit can help you rebuild your social media from the ground up. By taking a close look at your analytics, key posts, and your ideal client avatar, we can give your social media a big boost, maybe even attracting some influencers to take a second look at your content! View complete details on my blog post! Links For This Episode: Get in touch with Jennie:
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| 13 Mar 2024 | #180 - 5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks) | 00:31:06 | |
As a small business owner, you know how important having a solid online presence is. However, with so many different marketing strategies available, it can take time to determine where to focus your efforts. In this comprehensive guide, we'll dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them. Join me as we journey to enhance your digital footprint and propel your business to new heights. Whether you're a novice entrepreneur or a seasoned business owner, this guide is your roadmap to optimizing your online marketing efforts so your business can flourish like never before. Let’s jump into the five common online marketing mistakes small business owners make and how to fix them. This week, Jennie talks about: Content Overview 🔹Not Defining Your Target Audience 🔹Why Define Your Target Audience 🔹Actionable Steps to Define Your Target Audience 🔹This Week’s ICA Homework 🔹Neglecting Search Engine Optimization (SEO) 🔹What is SEO and Why Does it Matter? 🔹Actionable Steps to Improve Your Website’s SEO 🔹This Week’s SEO Homework 🔹Focusing on Quantity Over Quality 🔹Why Quality Matters 🔹Action Steps for Qualify Over Quantity 🔹This Week’s Quality Driven Homework 🔹Ignoring Social Media 🔹Why Social Media Matters 🔹Actionable Steps for Social Media Success 🔹This Week’s Social Media Homework 🔹Not Measuring Your Results 🔹Why Measuring Results Matter 🔹Actionable Steps for Measuring Results 🔹This Week’s Results Homework Links for This Episode on 5 Common Online Marketing Mistakes & How to Fix Them:
Get in touch with Jennie: 🔹Free Consultation | |||
| 23 Jul 2024 | #196 - 6 Signs It's Time To Upgrade Your Marketing Strategy | 00:13:42 | |
What I love about running a digital marketing services agency is playing detective. When you're running an online business, things are not always what they seem. I love working with my team to help business owners figure out the REAL reason for their challenges and struggles. You're here because you feel like something is "off" with your business, but you can't put your finger on it. If you're facing any of these six issues, then it's time to upgrade your marketing strategy. Let's get into it!
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| 19 Apr 2022 | #95 - Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates! | 00:14:19 | |
Jennie Lyon takes the anxiety out of planning your social media content with the help of her editorial and social media marketing calendars. By committing to one new piece of content per week, you’ll transform your engagement and see exponential growth across your social platforms! In today’s episode, I am going to show you: Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates! What you will learn:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| 31 May 2023 | #149 - What is StoryBrand Marketing and How to Implement it into Your Business | 00:19:49 | |
If you own a business, you NEED StoryBrand marketing! By now, you’ve probably heard a lot about StoryBrand marketing. If you’ve somehow missed it, here's some backstory. Building a StoryBrand was written by Donald Miller in 2017, it’s a framework that shows you how to simplify your messaging, giving you the advantage over your competitors by helping your audience understand the benefits of using your products or services, and once I read and implemented it, I couldn't get enough. In this blog, I'm going to share what StoryBrand marketing is, why I love it, what the benefits of utilizing the StoryBrand framework are, the best principles of StoryBrand marketing, the three pillars (Brandscript, website, and funnel), why you need it and how you can implement it into your business. We'll cover:
Get in touch with Jennie:
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| 04 Feb 2025 | #220 - 7 Steps to Turning First-Time Clients Into Lifelong Customers | 00:18:29 | |
Want to know the secrets to transforming first-time clients into lifelong customers? 🚀Today, we break down proven strategies for building trust, delivering value, and nurturing client relationships. In this episode, Jennie covers: ✅ How to make a stellar first impression ⌚️ Timestamps: 0:00 Why having a long time client is important 🔗 Resources Mentioned: 5-Star Client Onboarding Strategy & Workbook | |||
| 30 Mar 2021 | #42 - 5 Ways a Virtual Assistant Can Fill Your Webinar | 00:21:03 | |
Creating a webinar is one of the smartest moves a small business owner can make. It not only helps position you as an expert online, but it’s a fantastic way to convert your audience into paying customers! However, there is this one little fear that I hear over and over again: What if no one shows up? In this week’s episode of Digital Marketing Made Simple, I’m going to explain how our digital marketing team can help you fill up your webinar with eager participants! With an effective digital marketing strategy and pre-webinar prep, and post-webinar follow-up we can ensure that everything goes off without a hitch, leaving you with a satisfied audience who are ready to be converted! View complete details on my blog post! Links For This Episode: | |||
| 16 Aug 2022 | #110 - 1 Successful Tweak To Speed Up The Customer Journey + FREE Download | 00:16:33 | |
In today’s episode of Digital Marketing Made Simple, 1 Successful Tweak To Speed Up The Customer Journey, Jennie shares 1 tweak that will not only speed up the customer journey, giving the customer an elevated experience but also will speed up revenue growth. What you will learn: 1. The five phases of the customer journey are Awareness, Consideration, Decision, Retention, and Advocacy. Links For This Episode:
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| 05 Apr 2021 | #43 - Sales Funnel Not Converting? | 00:21:13 | |
The power of a fantastic sales funnel cannot be overstated. All small businesses should have a sales funnel! Unfortunately, many small business owners don’t have the time, energy or know how to create one or find that the funnel they have isn’t as successful as it could be. Often, customers don’t even reach the landing page, meaning that there is a problem with the overall strategy. It can be super frustrating! In this week’s episode, I’m going to explain exactly how a digital marketing team like ours can help you work out all of the flaws in your sales funnel and get visitors excited about your landing page! It all begins with an audit… Or, if you don’t have a funnel, we can build one for you and fill it with a raving audience that is just waiting to convert! View complete details on my blog post! Links For This Episode: Get in touch with Jennie:
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| 25 Oct 2022 | #120 - 5 Practical Tips To Boost Your Google Ads Conversion | 00:15:14 | |
In today’s episode of Digital Marketing Made Simple, 5 Practical Tips To Boost Your Google Ads Conversion, Jennie gives us 5 tips that will boost your Google Ads conversion rates. What you will learn: 🔷 The impact of keywords Links For This Episode: Get in touch with Jennie: | |||
| 12 Apr 2022 | #94 - How To Boost Your Funnel with Cold Outreach Marketing | 00:12:25 | |
In this new era, business owners need to be aware of the many stages their business may be in and of what it is they need to use. Cold emailing has been called spam in the past, but it is crucial for any business that needs to get attention or expand. It works because readers have control. In today’s episode, I am going to walk you through the process: How To Boost Your Funnel with Cold Outreach Marketing. What you will learn:
Links For This Episode: Get in touch with Jennie: · jennie@jennielyon.com | |||
| 10 Jul 2024 | #194 - Understanding the Difference Between a Marketing Strategy and a Marketing Plan | 00:19:39 | |
Hey there, friends! Today, I'm thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business's growth and success. Let's break it down in detail.
🔹Marketing Strategy: The Big Picture Links for This Episode on understanding the difference between a marketing strategy and marketing plan.
View more content and free downloads at https://jennielyon.com/blog Get in touch with Jennie: 🔹Get in touch with Jennie: https://jennielyon.com | |||
| 03 Nov 2021 | #71 - 2022 Marketing Audit: 6 Things to Do NOW to Be Ready for the Future | 00:17:35 | |
The scope of a business audit varies depending on what you're looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you'll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can't just set up a business and hope for the best. For companies to prosper, they require lots of care and attention and regular marketing audits. We are going to take a look at 6 key areas:
While your current business may be working like a well-oiled machine, the future of marketing is uncertain. That's why it is so important to stay up to date on industry best practices and make sure your business is in tip-top shape for 2022. Learn how in today's episode 2022 Marketing Audit: 6 Things to do NOW to be ready for the future. Links For This Episode: Schedule a Consult
Get in touch with Jennie: · jennie@jennielyon.com | |||
| 26 Oct 2020 | #20 - Is It Time For a Website Redesign? | 00:17:39 | |
There are so many aspects to running a small business—believe me, I know! Regularly updating your website may not sound like something you must do, but ensuring your website is user-friendly, mobile-optimized, and presents your business in an effective and eye-catching way all contribute to your success. And since having an online presence is more important than ever, this week, I'll be talking about why these details matter and how you can examine your site's effectiveness. I'll discuss the following key components that go into an excellent website design:
View complete details on my blog post! Links for this episode:
Get in touch with Jennie:
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| 24 Sep 2024 | #205 - How I Would Build a Successful Online Business from Scratch | 00:16:28 | |
I’ve been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last two decades. What worked for me fifteen, ten, or even two years ago doesn’t necessarily work today. I’m constantly looking at my business and trying to optimize, refresh, and revamp my current sales funnels, and I always recommend that my clients do the same. But I was thinking the other day, what if I lost my entire business, all the contacts, all the automation, and all the sales funnels I’ve created for it? What would I do to start from scratch and rebuild my successful online business? With my marketing agency, I help new (or relatively new) online businesses do that all the time. So today, I will take you on that theoretical step-by-step journey of building a successful online business from scratch. Let’s get into it. Content Overview -Play Detective Links for This Episode: -Marketing Office Hours Get in touch with Jennie: Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most! If you haven’t already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now! | |||
| 26 Jul 2022 | #107 - Stuck at 1k Email Subscribers? 5 Steps To Fix It! (Free Download) | 00:19:23 | |
Jennie Lyon Digital Marketing Services Inc. helps you navigate how to unlock the mystery behind your email list growth strategy and teaches you how to entice mountains of new subscribers to your list! In today’s episode of Digital Marketing Made Simple, 5 Surprising Steps to Nailing Your Core Lead Magnet to Grow Beyond 1000 Email List Subscribers, Jennie helps you navigate how to unlock the mystery behind your email list growth strategy and teaches you how to entice mountains of new subscribers to your list! What you will learn: Links For This Episode:
Get in touch with Jennie: | |||
| 14 Aug 2024 | #199 - 5 Digital Marketing Mistakes to Avoid When Launching a New Offer | 00:12:17 | |
From experience, I can say that launching a new offer can be exciting, inspiring… and also very overwhelming. You’re excited to put something new into the world, and you’re ready for your business to reach the world in a new way… but you’re on pins and needles, hoping your launch will be a success. As a digital marketing agency owner for 23 years, I can confidently say I believe I’ve seen it ALL when it comes to digital marketing do’s and don’ts, and since fall is a popular season for businesses to launch new offers, I wanted to compile some of the most common marketing mistakes I see businesses making when launching an offer, and how to avoid them. Let’s get into it.
🔹Information Overload 🔹Post and Ghost 🔹Giving It Away 🔹Ad-tastrophe 🔹Flying Solo 🔹Ask Me Anything
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
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| 23 Jun 2020 | #2 - How to Create a Month's Worth of Social Media in 1 Day | 00:16:29 | |
Believe it or not, it really is possible to get an upcoming month's worth of social media posts complete and scheduled in a single day - I do it every month! You'll be amazed at how much time you can reclaim in your workday by doing this all at once, instead of trying to find time every day for it. In this week's episode, I share my advice on making this system work for you, broken down across ten main steps, from mindset to planning, constructing, through reviewing your work and advertising:
Links for this episode:
Get in touch with Jennie:
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| 27 Jul 2021 | #59 - Best New Social Media Features to Boost Engagement! | 00:15:43 | |
Time flies, but especially on social media! What’s new on social media today is old news by tomorrow, and the developers of these platforms know that. That’s why they’re always working to introduce new social media features to keep their users engaged. It can be a lot of work to keep up with the latest social media news, and if you’re a busy small business owner, it can be easy to feel left behind. In this week’s episode, I’m going to fix that problem! I’m going to walk you through some of the big new social media features. By incorporating some of these innovative new features into your social media strategy, you can boost your outreach to your online audience like never before! View complete details on my blog post! Links For This Episode: Get in touch with Jennie:
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| 25 Jul 2023 | #153 - Video Marketing: Boosting Your Brand with Engaging Visual Content | 00:24:51 | |
In today's fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This week we delve into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape. Here's what you'll learn Links for the episode: Get in touch with Jennie: | |||
| 29 Jun 2022 | #103 - 5 Simple Steps to Marketing Your Podcast (+ Free Podcast Workbook) | 00:14:36 | |
In today’s episode of Digital Marketing Made Simple, How to Market Your Podcast, Jennie breaks down the ins and outs of marketing your podcast so you can maximize your reach and grow your listenership online! Links For This Episode:
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| 05 Oct 2021 | #68 - What is List Fatigue? 5 Ways to Overcome It! | 00:12:22 | |
Do you find yourself scrolling past articles with titles like "7 Ways to Increase Your Email Subscribers by 20%" or "How to Gain More Followers on Social Media" because they all say the same thing? You're not alone. It's called list fatigue and it'll ruin most of your marketing efforts if left unchecked. List fatigue happens when people are over-exposed to lists that don't provide any new information or are not keeping a pulse on what the reader actually wants to be consuming. Look, I know you're busy. You've got a million things on your plate, not to mention the fact that you're trying to grow your business and make more money. So, taking the time to pump out relevant, fresh new content can seem like just too much. I get it. To help you understand list fatigue, prevent and overcome this, check out What is List Fatigue and How to Overcome It on my blog.
Get in touch with Jennie: · jennie@jennielyon.com | |||
| 28 Feb 2023 | #138 - How To Capture And Convert Leads (5-Day Email Challenge) | 00:17:10 | |
Today Jennie talks about How To Capture And Convert Leads (5-Day Email Challenge). Jennie pulls back the curtain and gives you actionable steps to plan, create and execute a 5 day email challenge. Jennie talks about: 🔹Defining your objectives 🔹Identifying your target audience 🔹Creating a lead magnet 🔹Planning your content 🔹Promoting your challenge 🔹Executing your challenge 🔹Closing the sale 🔹Nurturing participants Links for this episode:
Get in touch with Jennie: | |||
| 03 Sep 2024 | #202 - The Secret to a Successful Online Business that Will Surprise You | 00:14:34 | |
Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and TONS of work. As business owners, we know that work is worth it, but what if you’re missing an essential element that’s holding you back? When I talk to online business owners, they usually blame their lack of social media followers, absence of an email list, or even their own calendar for their business's lack of growth. I can usually guess they haven’t done this essential step in the first 15 minutes of speaking to them. Can you guess what it is? Let’s get into it. Content Overview
🔹 What is an Ideal Client Avatar? 🔹 Dig Deeper 🔹 Using Your ICA to Grow Your Business 🔹 Your Next Steps
🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/ Get in touch with Jennie: Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most! If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now! | |||
| 10 Aug 2021 | #61 - Marketing 101: Don't Cast a Wide Net, You'll Catch Nobody! Free Workbook! | 00:16:40 | |
I have a theory that only a few digital marketers out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It's an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don't know the first thing about fishing! This latest episode is pretty fishy, but in a fun, pun way! I'm also going to get back to the basics of digital marketing to help you build an actionable, affordable digital marketing plan that can yield results. From identifying your ideal customer avatar to suggested marketing tools, you can start to form a marketing strategy that is going to convert new clients quickly! Check it all out in detail on my blog! Links For This Episode: WORKBOOK: Identify Your Core Lead Magnet! TEMPLATE: Discover Your ICA (Ideal Customer Avatar!)
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| 25 Feb 2021 | #37 - How to Kick Your Income Into High Gear with a Sales Funnel! | 00:19:24 | |
Are you consciously aware of how you purchase products? I’m not talking about the process of paying for the items in your cart. I mean the process that begins the moment you become aware of a product or service to the moment that you use it. It’s known as a sales funnel, and you need to be mindful of it for any marketing strategy to work. In this episode, I am going to discuss how sales funnels are essential for any business that sells its products or services online. They are one of the most important pieces of automation that you can invest in, while also being one of the most complicated. Each step has multiple pieces, and each must be flawlessly executed to get the customer through the funnel. If you’re ready to kick your income into high gear, take a listen and let’s go over the steps of a sales funnel together! View complete details on my blog post! Links for this episode:
Get in touch with Jennie: | |||
| 20 Dec 2022 | #128 - 5 Great eCommerce Store Design Tips That Are Changing the Game in 2023 | 00:16:03 | |
With new frameworks, technologies, and trends emerging increasingly rapidly, it’s hard to keep up with all the changes. But to create the best websites today with an eye towards what will be popular in five years, you need a thorough understanding of how things are changing so you can anticipate how your client needs may shift. In today’s episode of Digital Marketing Made Simple, 5 eCommerce Store Design Tips That Are Changing the Game in 2023, Jennie talks about: 🔹 eCommerce sites are becoming more like social media Links For This Episode: Get in touch with Jennie: | |||
| 08 Oct 2024 | #206 - Maximizing Q4 Profits as an Online Business Owner | 00:16:47 | |
Now, if you’re wondering why I’m celebrating, it’s because online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy for increasing your sales and profits before the year’s end. So today, on the first day of Q4, let’s talk about how to make these next three months the best your business has seen! Let’s get into it. Content Overview 🔹 Get Ahead of the Game 🔹 Specific Targeting and Audience Segmentation 🔹 Optimize Your Offers 🔹 Don’t Just Discount 🔹 Predict & Personalize 🔹 Automate What You Can 🔹 Test the Tech 🔹 Post-Sale Strategy 🔹 Your Next Action Steps Links for This Episode: –Marketing Office Hours Get in touch with Jennie: -Free Consultation: https://jennielyon.com/chatwithjennie Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most! If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now! | |||
| 03 Nov 2020 | #21 - How to Use a Virtual Assistant to Batch Your Content | 00:21:50 | |
Releasing content regularly—whether its blog posts, videos, social media content, or podcasts—can be a ton of work, and trying to create all that content every week can be a never-ending process. How can you ever get ahead? Easy: Batch it! In my 20+ years in the digital marketing and virtual assistant industry, I've learned that the only way I can keep up with my own business' marketing and still be there for my clients is the batch method. Batching content means creating up to a month's worth of content at once. You will be amazed at how much time and stress this will save you. In this episode, I discuss the hows and whys of batching content, but most of all, what kind of content is perfect for this method. Blog posts, podcasts, videos, and more are ideal for building in groups, and I'll cover details about all of these, plus six steps to follow so you can do it yourself. View complete details on my blog post! Links for this episode:
Get in touch with Jennie:
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| 24 Jan 2023 | #133 - How to Create a Strategic Social Media Monthly Content Plan | 00:26:08 | |
Creating a strategic social media monthly content plan is essential to achieving your business objectives and engaging your target audience. With the ever-changing landscape of social media, it can be difficult to know where to start. We get that. That’s why in today’s episode, Jennie walks you through the steps of creating a plan that will help you to increase brand awareness, drive website traffic, and generate leads. Jennie talks about: Links for this episode: Get in touch with Jennie: | |||
| 23 Aug 2022 | #111 - Do You Need to be on TikTok? | 00:19:04 | |
In today’s episode of Digital Marketing Made Simple, Do You Need to be on TikTok? Jennie sheds some light on the growth and marketing methods of TikTok. What you will learn:
Links For This Episode:
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| 22 Nov 2022 | #124 - 8 Things You Need To Know About Membership Sites | 00:13:10 | |
In today’s episode of Digital Marketing Made Simple, 8 Things You Need To Know About Membership Sites, Jennie shares from her years of experience with membership sites the do’s and the don’ts. What you will learn:
Links For This Episode: Get in touch with Jennie: | |||
| 08 Feb 2024 | #175 - Creating Evergreen Content: Ensuring Long-Term Success for Your Business | 00:37:10 | |
We'll explore the art of crafting messages that endure, dive into meeting universal customer needs, and adopt a strategic mindset for content that weathers any storm. This week, Jennie talks about:
🔹What is Evergreen Content? Links for This Episode on Creating Evergreen Content
Get in touch with Jennie: 🔹Free Consultation jennielyon.com/chatwithjennie | |||
| 04 Feb 2021 | #34 - 5 Ways to Automate the Important Parts of Your Business | 00:19:54 | |
How often do you find yourself overwhelmed by your daily to-do list? As a small business owner, I know how quickly a to-do list can balloon to impossible lengths. There are always so many things to get done and only so much time to do them. When you run a small business, countless small tasks are on your shoulders as you most likely wear several different hats. In larger organizations, these tasks would be the responsibility of dedicated employees, but you likely can’t accord a full-time worker to take care of your social media, for example. This week, I am going to discuss some of my favorite strategies that you can use alongside hiring a virtual assistant with automation! Does it sound like a dream to automate some of your processes in sales, client onboarding/offboarding, social media, invoicing, and project management? Dream no more! Tune into this episode and let's start to lighten your load. View complete details on my blog post! Links for this episode:
Get in touch with Jennie: | |||
| 29 Oct 2024 | #208 - You Don’t Have to Go Viral to Grow Your Business… Here’s What to Do Instead | 00:12:12 | |
Links for This Episode: –Marketing Office Hours Get in touch with Jennie: -Free Consultation: https://jennielyon.com/chatwithjennie Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most! If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now! | |||
| 04 Aug 2020 | #8 - How to Create a 3-Month Content Calendar in 1 Hour (Free Template!) | 00:25:18 | |
Just like it is when growing a business, consistency is key when it comes to content creation. Especially if you're using your content to feed your opt-ins and email list (which you should!), you will see the most growth by getting your messages out to people regularly. But once you know that, how do you go about making sure to deliver a new blog, podcast, or other content every week? That's where planning comes in, and my content calendar! Along with the link to this template (get it below), in this episode I share five main steps on consistently creating and publishing content to keep people engaged, including a full primer on using my template:
Get in touch with Jennie:
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| 13 Oct 2020 | #18 - The Biggest Mistakes I've Made in 20 Years of Business | 00:16:44 | |
As a small business owner, I've faced countless difficulties throughout my career and made my share of mistakes along the way. Since the next best thing to learning from your own mistakes is learning from someone else's, I decided to share some of the biggest mistakes I've made in my 20 years of running Jennie Lyon Digital Marketing and Virtual Assistant Services. The good thing is that I now know how to learn from those mistakes. But trust me, that wasn't easy! Today I will revisit several of these situations and share the lessons I learned along the way! Here are some highlights of what you'll find this week: My wake-up call to hire my own Virtual Assistant Growing my team Putting off my health and well-being View complete details on my blog post! Links for this episode:
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| 17 May 2023 | #147 - 3 Steps To Capturing And Converting Leads | 00:27:01 | |
Lead conversion isn't just about getting eyes on your website; it's about grabbing their attention (and email address!), nurturing them, and converting them into paying customers. It's about creating an incredible customer journey and user experience that's so compelling that leads can't help but come back for more! In this week's episode, Jennie talks about: Links for the episode
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| 14 Mar 2023 | #140 - How To Outsource Your Entire Podcast Team | 00:14:42 | |
In this episode, Jennie will be discussing the seven steps for getting started with podcasting! Creating high-quality podcast content can be time-consuming and challenging, but outsourcing your podcast team can help you focus on creating great content while the experts handle the technical and administrative details. Key points: 🔹What is a podcast? 🔹Getting started with podcasting Outsourcing your entire podcast production can be a game-changer for your podcasting journey. Listeners who follow these seven key steps, can create high-quality content, grow their audience, and achieve their podcasting goals. Links for this episode:
Get in touch with Jennie:
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| 16 Mar 2021 | #40 - 5 Surprising Ways a Graphic Designer Can Boost Your Business | 00:14:46 | |
We all love being surrounded by lovely visuals, which is certainly true in digital marketing! Every ad (even ones that are 95% text) uses graphic design to make them attractive to the eye. While most small business owners obviously can’t afford a full-time graphic designer, that doesn’t mean you don’t need one. Everything you turn out, from your branding and website to social media posts and emails, requires a visual touch. Thankfully, you can contract someone with graphic design skills to step in and save the day whenever you need something to look pretty, striking, or even “business-like.” Here are some of the ways that a graphic design team can boost your business! View complete details on my blog post!
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| 30 Apr 2024 | #187 - How to Use Social Media Stories in Your Marketing | 00:23:30 | |
One trend in the ever-evolving digital marketing landscape has taken center stage: Social Media Stories. These fleeting, 24-hour posts have become a powerful tool for brands and businesses. But why are Stories so popular? The answer lies in their short-lived nature. Stories offer a fresh, engaging way to connect with audiences. They provide a sense of immediacy and exclusivity that traditional posts can't match, leading to a surge in their use across various social media platforms. From Instagram to Facebook, TikTok to LinkedIn, Stories have become a staple of social media marketing. But how can you harness the power of Stories for your brand? How can you create compelling, engaging Stories that resonate with your audience? And how can you integrate Stories into your overall marketing strategy? This week, Jennie talks about: 🔹Understanding Social Media Stories and Their Impact 🔹Best Practices for Engaging and Visually Appealing Stories 🔹Navigating Legalities: Music, Images, and Video Content 🔹Innovative Uses of Stories in Marketing Campaigns 🔹The Future of Social Media Stories Marketing Links for This Episode on How to Use Social Media Stories in Your Marketing
https://jennielyon.com/contentcalendar
🔹Free Consultation | |||
| 21 Dec 2021 | #78 - The Art of Social Media Marketing: 8 Common Mistakes to Avoid | 00:18:48 | |
Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core business. If you're not careful, though, you can easily transgress the unwritten laws of social media, and that will cost you time and money. Social media marketing has changed the way businesses reach their customers' hands down. If you're on social media, then you've probably made at least one of these eight common mistakes; that's if you haven't made them all. Let's look at how to prevent that in today’s episode: The Art of Social Media Marketing: 8 Common Mistakes to Avoid. What you will learn:
Links For This Episode:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| 09 Sep 2020 | #13 - How to Complete a Website Audit + Free Workbook | 00:21:24 | |
I can already hear you asking: What is a website audit, and why should I do one? You built your website or hired someone to make it, so aren't you done now? The secret? A website is never done! New updates, features, and design trends come into play regularly. Maybe you were happy with the design a couple of years ago, but are you still content? Is it as effective as it could be, and optimized for mobile devices? A successful audit will cover the full range of someone visiting your website from the first thing they see ("Point A") to the last action you want them to take, such as contacting you or making a purchase ("Point Z"). These are just a few aspects of a website audit, but you can get a sense of what we'll be covering in this week's podcast. Below is a rundown of the general main sections included in a website audit, which all fall into "frontend" items (what visitors will see) and "backend" items (the behind-the-scenes building blocks of your site): Branding - Think of your website branding like a storefront window. The look and feel that you present is what will determine how effectively it pulls people in. You want to determine if your logo correctly represents you or your business and delivers the right message. Since this is one of the first things people will see, that leads us to the next item: Home Page - The first thing I do during a website audit is to browse the home page to get a feel of the general user experience, from the branding to the "above the fold" content (the first things people see). Next, analyze that content: Is there enough/too much? Is the copy presented in a user-friendly way, or is it a single giant paragraph? This page needs to be easy to read and convey what you offer as briefly as possible. About - A good about page will humanize you, give visitors a sense of who you are, and how and why you created your business. I learned long ago that my about page gets a ton of traffic since people want to know who I am, so I often recommend including an opt-in here to encourage people to sign up for my newsletter. Services/Products - Whatever it is you offer, you'll want your service or product pages to have a consistent look for ease of use and "scannability." Make sure your copy is easy to digest with smaller paragraphs and bullet points when possible. Including Calls to Action here can get your services and product pages to convert for you. Blog - Blogs are good for SEO (search engine optimization) and to help position yourself as an expert in your industry. Plus, the more free content that you offer, the better. One of the more important things you should do when auditing is to ensure links inside blogs still function. Especially on older posts, it's common to find broken links. But people can still find these posts useful, so you want to make sure everything still works properly! If you have a blog already, you'll find that you can get a real sense of the most popular content with your readers by checking your website analytics and using that as a guide for future content and blogs. Contact - You'll want your contact page to be crisp and clean, simple, but informative. An effective contact page contains your contact info (email, phone, social media, or any avenues you want people to use to contact you), a Call to Action, and physical location if applicable. Last are those "backend" items. These are things that visitors don't see, but are vital for keeping your site running correctly and effectively. Security - Ensure you have an SSL certificate, and if you don't have any security plugins installed, you should! You'll also want to ensure you're using secure passwords, keeping plugins up-to-date, and enabling security options. SEO - Optimizing your pages and posts for search engines is a must to get the most traction online. If your site is on WordPress, I recommend a plugin like Yoast SEO to help guide you for this step and ensure every page is optimized for maximum reach. Website audits can take a couple of hours if you're to give every corner of your website a proper look. I recommend a full audit once a year, while general maintenance is an ongoing task that you should do at least monthly. If all this sounds like a lot of work, it is! But I am here to help: See the links below to get a free download of my Ultimate Website Audit Workbook! Of course, if you don't have the time or resources for a website audit, we do these all the time, so don't hesitate to contact me to learn more. View complete details on my blog post! Links for this episode:
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| 15 Jan 2025 | #217 - My 18 Best Resources for Facebook + Instagram Ads | 00:13:27 | |
Overwhelmed by the thought of running Facebook and Instagram ads? Don’t worry—you’re not alone! 🎯 In this video, I’m sharing 18 of my favorite free tools and resources to help you create, manage, and optimize social media ad campaigns like a pro (without breaking the bank!). From design and audience research to analytics and project planning, these tools will make running ads more straightforward and effective. 💡 Here’s what you’ll learn: 💥 FREE Template: Ready to get started with ads? We have a simple fill-in-the-blank template that will get you started on writing your ad copy. And if you’re ready to take your ads to the next level? 💥💥 Download our $10/Day Ad Strategy and Workbook and get step-by-step instructions to start running impactful ads on a budget: jennielyon.com/adstrategy Let’s make running ads simple and stress-free! Don’t forget to like, subscribe, and let me know in the comments which tool you’re excited to try. 😊 ⌚️ Timestamps: 0:00: Introduction to 18 Best Facebook & Instagram Ads Resources 🔗 Resources Mentioned: WHO AM I? 🧩 Connect with Jennie Lyon: 🌟 Subscribe & Leave a Review: | |||
| 07 Jul 2020 | #4 - How to Grow Your Email List with Social Media Marketing | 00:17:34 | |
While social media is an integral part of any business's online marketing, adding those social media followers to your email list is even more valuable! Growing an email list has been at the forefront of my business for years. In all of my digital marketing efforts over the past 20 years, email marketing has been the most fruitful. I've found that the return on investment with email marketing is 4x higher than any other online marketing efforts, with the average ROI being 122%. In this episode I share my knowledge with you, not only on the value of email marketing, but tips on how to leverage your current online presence on Facebook, Instagram, LinkedIn, and Pinterest to further bolster your reach and potential customer base.
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| 25 Jun 2024 | #192 - How To Create A Core Lead Magnet That Your Audience Can’t Ignore | 00:19:57 | |
You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the lead magnet. A lead magnet is your secret weapon to grabbing their attention with a value-packed free offer that they can’t ignore. And you can keep their attention by nurturing those relationships. How do you create a lead magnet that resonates? It’s a combination of items including an offer that is irresistible packaged with compelling messaging, beautiful design, and a call to action they can’t ignore.
🔹Understanding Lead Magnets and Their Importance in Online Marketing 🔹What is a Lead Magnet? 🔹Why Lead Magnets are Crucial for Your Email List and Digital Marketing Strategy 🔹Identifying Your Target Audience 🔹Knowing Your Audience’s Pain Points 🔹Segmenting Your Audience for Personalized Lead Magnets 🔹Types of Lead Magnets and Choosing the Right One 🔹Ebooks, Checklists, and Webinars: Pros and Cons 🔹Interactive Content: Quizzes and Calculators 🔹The Creation Process: From Concept to Launch 🔹Brainstorming and Validating Lead Magnet Ideas 🔹Crafting a Compelling Value Proposition 🔹Designing and Writing Your Lead Magnet 🔹Optimizing Lead Magnet Landing Pages for Conversion 🔹Key Elements of a High-Converting Landing Page 🔹A/B Testing and Analytics for Continous Improvement 🔹Promoting Your Lead Magnet Across Digital Platforms 🔹Social Media Strategies and Paid Advertising 🔹Email Marketing and Content Syndication 🔹Measuring Success and Refining Lead Magnet 🔹Key Metrics to Track and Analyze 🔹Using Feedback to Enhance Your Lead Magnet 🔹Common Pitfalls in Lead Magnet Creation and How to Avoid Them 🔹Overcoming Obstacles and Legal Considerations 🔹Ensuring Relevance and Value Over Time 🔹The Future of Lead Magnets in Digital Marketing 🔹Emerging Trends and How to Stay Ahead 🔹Final Thoughts and Next Steps Links for This Episode on creating a core lead magnet that your audience can’t ignore
https://jennielyon.com/leadmagnet
Get in touch with Jennie: 🔹Free Consultation | |||
| 15 Dec 2021 | #77 - How to Handle the Natural Slowdown of Your Business | 00:18:44 | |
Many people are navigating their business through what has become known as the "new economic landscape." Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity - but it doesn't mean you can't make lemonade out of these situations! While many business owners are feeling the pressure and anxiety of a slowing market; and it may feel like all hope is lost. It's not! We know how hard times can seem at first glance, so we want to share with you today what you should do now while there are still calm waters ahead: Let's look at many several things you can do for yourself and your business to thrive again in today’s episode: How to Handle the Natural Slowdown of Your Business. What you will learn:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| 03 Oct 2023 | #162 - The Ultimate Guide to Growing Your Email List: 10 Proven Strategies for Success | 00:21:28 | |
Hey there, my amazing entrepreneurs! Jennie here! Today, we're diving deep into one of my all-time favorite topics: email marketing. 💌 I'm a firm believer in the power of email. It's not just about sending messages; it's about building relationships, nurturing your audience, and ultimately, growing your business. So, grab your favorite beverage, cozy up in your comfiest chair, and let's unlock 10 proven strategies for growing your email list! This week, Jennie talks about: 🔹Email Segmentation: Your Key to Personalization 🔹Optimizing Landing Pages to Maximize Conversion Rates 🔹Utilizing Facebook Lead Ads and Twitter Lead Generation Cards 🔹Crafting Irresistible Copy and Design that Encourages Sign-ups 🔹Timing Matters: Choosing the Right Moment to Display Pop-ups or Opt-in Boxes 🔹Running Contests or Giveaways with an Email Capture Requirementjennielyon.com/hashtagcalCalendar 🔹Collaborating with Influencers and Industry Partners for List Building Links for this episode: 🔹How to Identify Your Core Lead Magnet Workbook jennielyon.com/leadmagnet 🔹Ideal Client Avatar (ICA) Worksheet 🔹13 Page #Hashtag Holiday Calendar 🔹3 Month Content Calendar Template jennielyon.com/contentcalendar
jennie@jennielyon.com Book a Free Consultation: jennielyon.com/chatwithjennie Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466 TikTok @jennielyonmarketing Facebook: @jennielyonmarketing Instagram @jennielyonmarketing Twitter @jennielyon LinkedIn https://www.linkedin.com/in/jennielyon Pinterest @jennielyonmarketing | |||
| 06 Jun 2023 | #150 - What Is a Marketing Audit? And Do I Need One For My Business? | 00:19:38 | |
Small business owners always look for ways to make more money in our online business. But there are so many strategies, tactics, tips, and tricks knowing where to focus your efforts can be overwhelming and very challenging. We offer all of our clients a marketing audit as it gives a holistic overview of your marketing efforts. It allows you to easily see what's working, what isn't and could be improved, and where there are gaps that opportunities are sitting in! Today, let's take a closer look at marketing audits and whether or not you need one. We'll cover: 🔹What's a Marketing Audit? Links for the episode
Get in touch with Jennie:
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| 18 Feb 2025 | #222 - The Simple Way to Win Back Lost Leads and Missed Sales | 00:10:19 | |
Every business loses potential customers from time to time—but what if you could bring them back? In this episode, I’ll show you how to reconnect with lost leads and missed sales using simple and effective strategies. Whether it’s retargeting ads, personalized incentives, or abandoned cart emails, you’ll learn exactly how to turn missed opportunities into wins. 🎥 Here’s what I cover: Why leads and sales are lost—and how to fix it. 💡 Don’t forget to download my free guide: Watch now and start winning back your leads today! ⌚ Time Stamps 🔗 Resources Mentioned: FREE $10/Day Ad Templates WHO AM I? 🧩 Connect with Jennie Lyon: 🌟 Subscribe & Leave a Review: | |||
| 13 Nov 2020 | #22 - The Importance of Digital Marketing on Cyber Monday (and Beyond) | 00:17:14 | |
Everyone talks about Black Friday when it comes to sales season, but don't discount Cyber Monday! A post-Black Friday sale day focusing on online-only deals, 2020 is an ideal year to focus your efforts on Cyber Monday deals to attract new customers and clients. In this episode, I discuss why you should consider taking advantage of Cyber Monday and offer up several ideas that can work for several types of businesses. After all, I've been in marketing for over 20 years! Some of the ideas I'll cover include:
I'll also explain how you can tie your existing marketing efforts into Cyber Monday, from your newsletter and social media to limited-time landing pages and "decorating" your website. Don't miss my free Making the Most of Social Media workbook below, too!
Links for this episode:
Get in touch with Jennie:
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| 19 Jul 2022 | #106 - How Getting Real on Social Media Can Grow Your Business (+ Free Download) | 00:27:59 | |
Are You Sharing Your Authentic Self With Your Audience? Followers online are fickle creatures, and they can sense when they are being sold inauthenticity. To maintain trust with your audience, you must learn to bring your most authentic self to everything you post on social media. People don’t like being kept at arm’s length and do not like being lied to. So is it possible to cultivate authenticity for your audience when sharing yourself so openly online might not be second nature to you? Absolutely! Today we’re going to cultivate authenticity online and show you how to show your best self online and build connections with your audience! How to Authentically Connect With Your Audience To connect authentically with your audience, it helps to understand why they’re following (or would follow) you in the first place. Do they share common ground with your struggles, passions, or desires? Have you done the market research to determine which demographics gravitate to you, and what kinds of trials and tribulations are they going through that would make them find comfort, help, or entertainment in the services you provide? Your Struggles Are Pure Gold People crave being understood. It’s a natural part of being human. When someone discovers another person who relates to their struggles, worries, or problems, they feel less alone and forge connections. Connecting to your audience authentically requires you to be willing to share parts of yourself that are vulnerable. If you only convey your wins and never your mistakes or failures, that feels less authentic because audiences know that nobody is perfect, and no venture goes precisely according to plan. Sharing those bumps and swerves in your journey with your audience is intrinsically relatable because we’ve all been there! We’ve all struggled to move forward and experienced the grind of failure after failure toward a solution that works. Sharing those stories with your audience creates opportunities for them to understand more about your story and empathize with your journey, conveying a stronger sense of authenticity and integrity. Sharing is Caring and It Equals Big Money Understanding your own story and sharing it with others is essential to connecting with your audience. Take the time to sit down and map out what got you into your business in the first place and why you decided to pursue it. Get personal: have you always wanted to pursue your current business, or did you have other aspirations? What skills and experiences have you gone through to grow your existing business, and where do you hope to see it grow in five years? Were there people in your life who encouraged or challenged you in a way that steered you onto your current career path? These stories fascinate your audience, and sharing them will help build a greater understanding of who you are and why people should root for you! How to Get Past the Discomfort of Authenticity Not everyone is naturally comfortable sharing with strangers. Not everyone is comfortable speaking in public! That’s okay because you can learn how to improve your confidence in time and practice. Still, it does take serious practice, and you may need to work at it until you get to a place where you feel great about being open and vulnerable in front of your audience. Actors and public speakers, for example, take classes and spend a lot of time practicing and preparing to be confident speaking in front of crowds or a camera, so don’t feel overwhelmed if you’re not there yet! It takes time, and that’s okay. Preparedness is the Key to Skipping Discomfort A lot of the discomfort from speaking on camera comes from lack of preparation, so the easiest way to curb that feeling is to take some time to ruin a few takes on purpose and let yourself practice talking about yourself. You’d be surprised how many seemingly improvised short videos where people are just riffing to the camera are the third, fifth, or twelfth take! As you practice, you’ll naturally edit yourself, and your thoughts will become more concise and stay ready at the forefront of your mind when you need them. Using Video to Build Close Connections With Your Audience Speaking directly to your audience with a video is the quickest way to share the real you online. The less scripted or rehearsed, the more honest you sound, which makes you appear more trustworthy. If you’re not used to public speaking or recording and posting videos of yourself, now’s the time to start! The beauty of modern technology means that you can set up a mock video post whenever you want! Set up your phone and record a few minutes of yourself talking about who you are and what your company does, then watch it back and look at how you come across on camera and where your mind goes when you’re speaking off the cuff. Video Practice is Nice, But Getting it Done is More Important It takes practice to get good at treating a camera lens like the person listening to you on the other end of the internet, but you can erase those practice videos, and no one has to see them, so don’t worry about messing up! You’ll naturally find yourself refining how you speak about yourself and your company naturally the more you practice, which will make conversations and video posts easier the more you work at it. Eventually, you’ll be such a strong presence that you’ll be ready to try Instagram Live and talk in real-time to your audience in the chat! So much of the way we connect gets lost in translation when we text or email. Building your confidence enough to post videos of yourself sharing your message on social media is the best way to convey who you are, what you’re about, and why people should listen to what you have to say! The Benefits of Authenticity (Your Business will Grow) There are so many natural upsides to being your authentic self online. Most importantly, it’s easier to keep a consistent brand if your brand is YOU! If you’re trying to be someone else or an inauthentic version of you that you think your audience wants, that’s not sustainable. When your audience feels like they understand you and where you’re coming from, they are much more willing to go to bat for you and root for your success than if they were communicating with your brand. On social media, effective small business owners build the core integrity of their brand around their authentic drive, character, and passion for what they do, and audiences can feel that and relate to those highs and lows. Your Vunerablity is the Key to Your Success People want to support the underdog, the tenacious inventor, the passionate hobbyist, the risk-takers, the entertainers, the movers, and shakers! They don’t care about brands on their own; there will always be another brand to come along and do what you do in a slightly different way, but there will forever and always only be ONE of you. That makes you unique and someone worth rooting for! Free Getting the Most of Social Media Download By the way, I’ve got a great free download you can use to make the most of social media you can grab here! And I have a ton of other social media workbooks, checklists, templates and freebies that will help you grow your social media by leaps and bounds. My Challenge For You Part 1: Record Your First Authetic Video Schedule 30 minutes to record your first authentic video | |||
| 26 Nov 2024 | #212 - Stand Out This Holiday Season: Proven Strategies to Outshine Your Competition | 00:16:08 | |
As they prepare for holiday promotions, my clients often ask, “How can I stand out from the competition during the holidays?” While I get asked about being competitive all year, the answers are slightly different this time of year. Holiday promotions have a unique energy and strategy, so I’m sharing how you can make your online business more competitive over the next several weeks. Let’s dive in!
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Subscribe & Leave a Review: If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps me reach more listeners and improve my content. | |||
| 16 Jan 2024 | #172 - 9 Fantastic Ways To Repurpose Your Content & Free Checklist | 00:36:57 | |
Content remixing. It's not just a trendy term; it's your ticket to boosted reach and SEO success. Imagine crafting a killer blog post and then picture that content reaching a wider audience, not just once but multiple times. That's the magic of content remixing. It's about making your existing content work smarter, not harder. In this episode, I go over the following: Links for This Episode on Creating Weekly Content 🔹The Digital Marketing Success Path Quiz 🔹Schedule a Free Consultation jennielyon.com/chatwithjennie Get in touch with Jennie: 🔹Free Consultation jennielyon.com/chatwithjennie 🔹Jennielyon.com 🔹Social Media @jennielyonmarketing | |||
| 24 Nov 2020 | #24 - Show Client Appreciation this Holiday Season with a Virtual Assistant | 00:17:20 | |
In some ways, this year feels like it has dragged on and on. And in other ways, it feels like it’s zipping by! I realized this week is Thanksgiving! Then, I started to think about how I haven’t started my holiday shopping yet! As a small business owner, there is nothing like shopping for client gifts to make the holiday stresses pile up! But guess what?! You don’t have to do it alone! In this episode, I will share how partnering with a virtual assistant during the holiday season is a great way to free up time in your schedule so that you can spend your time having fun with your family! In addition to sharing all the benefits of working with a virtual assistant over the holiday season, I will share some great gift ideas from small to big on how to spread holiday cheer with your clients and team. View complete details on my blog post! Links for this episode:
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| 26 Oct 2021 | #70 - How the iOS15 Update will Impact Email Marketing | 00:16:31 | |
Apple has done it again with their privacy updates and the iOS15 update; this now affects email tracking and how email marketers communicate with audiences. So, as an email marketer or interested SME business leader, what do you need to know? Think about it, today our phones have more information on them than what most of us keep lying around the house. That's the cold hard truth, and why many of us are choosing to ride the privacy wave. We are always looking for new ways to deliver the content that customers demand and marketers' jobs depend on. This includes privacy measures and personalization of targeting information in order to satisfy those who purchase products or services from you, which we completely understand; but at what cost? One thing we have learned from algorithms and Facebook is that marketing changes daily. Just as we all have been pivoting in our marketing plans since iOS12 - the same applies here. Find out what's in store and how you can prepare your business for changes in email marketing on today's episode with The Key iOS15 Update and Who's Going to Lose. Links For This Episode:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| 29 Mar 2023 | #142 - Video Content is King - How to Create A Video Content Marketing Strategy | 00:14:48 | |
In this episode, Jennie covers everything you need to know to create a video content marketing strategy! Key Points: 🔹The Importance of Having a Video Content Marketing Strategy 🔹Video Content Creation Can Feel Overwhelming 🔹Set Video Marketing Goals 🔹Know Your Audience 🔹Establish a Video Content Plan 🔹Choose the Right Editing Software or Team 🔹Make Sure Video Content is Mobile Optimized 🔹Track Video Analytics 🔹Be Creative with Video Formats 🔹Create Thumbnails for your Video 🔹Leverage Influencers 🔹Add Video Content to Your Emails 🔹Optimize Videos for Search Engines 🔹Analyze Performance Metrics 🔹Repurpose Video Content 🔹Share Your Videos Everywhere 🔹Weekly Challenge 🔹Free Workbooks, Templates, and Resources
Get in touch with Jennie:
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| 27 Dec 2022 | #129 - First Party Data - The Future of Marketing | 00:15:02 | |
The sooner you start thinking about collecting first-party data, the better. The reason is simple: You need to grow your customer base to make money from them later on down the line. In today’s episode of Digital Marketing Made Simple, First Party Data - The Future of Marketing, Jennie talks about: 🔹 First-Party Data is the Future of Marketing Links For This Episode:
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| 06 Jul 2021 | #56 - Need a Vacation? Our Virtual Assistant Team to the Rescue! | 00:19:44 | |
I love/hate vacations. On the one hand, I know that I need occasional breaks to be at my best. On the other hand, I can’t stand the idea of not being at the heart of my business! It’s taken me years to learn the secret of being able to take a vacation, and funny enough, the “secret” was right in the name of my business: VIRTUAL ASSISTANT! In this week’s episode, I’m going to break down how hiring a virtual assistant or virtual assistant team can help you take some well-deserved time off. The last year and a half have been tough for everyone, so by hiring an experienced virtual team, you can leave your business in excellent hands while you go and take care of yourself (for a change)! View complete details on my blog post! Links For This Episode:
Get in touch with Jennie:
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| 18 Oct 2022 | #119 - Website & SEO Optimization Audit: 5 Factors for Staying on Top of Search Results | 00:14:52 | |
In today’s episode of Digital Marketing Made Simple, Website & SEO Optimization Audit: 5 Factors for Staying on Top of Search Results, Jennie dives right into the must have’s and hottest trends to make sure you are ahead of the competition and have a totally optimized website. What you will learn: Links For This Episode: Get in touch with Jennie: | |||
| 03 Dec 2024 | #213 - Running Social Media Ads on a Budget That Grow Your Business | 00:13:31 | |
In this episode of Digital Marketing Made Simple, host Jennie Lyon discusses effective strategies for running social media ads on a budget to grow your business. She provides actionable insights to help you navigate the complexities of paid social media advertising without overspending. Key Takeaways
Timestamps
Resources Mentioned Connect with Jennie Lyon Subscribe & Leave a Review If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content. | |||
| 20 Jul 2023 | #152 - What Type of Online Course Should You Create? | 00:17:34 | |
In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it's crucial to navigate this landscape strategically. So, let's embark on a journey to discover your ideal online course and set you on the path to success! 🔹Identifying Your Passion and Expertise Links for the episode: Get in touch with Jennie: | |||
| 18 Aug 2020 | #10 - What 5 SEO Tips Will Boost You in Search + Free Workbook | 00:20:50 | |
SEO, or Search Engine Optimization, is vital for getting people to see your content, but not everyone knows how it works. Luckily, that's what I'm talking about this week! In this episode, I'll explain what SEO is all about, and more importantly, how you can tailor your site to fare better in search results. Proper SEO includes defining what you want to accomplish through optimization and how to reach those goals. I'll also explain your content's importance, go over proven "good" SEO practices, and explain "bad" techniques to avoid that can negatively affect your search ranking. Below is an overview of the tips I'll share in this episode:
View complete details on my blog post! Links for this episode:
Get in touch with Jennie:
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| 11 May 2021 | #48 - How to Use Our Virtual Assistant Team for 2 Hours a Week to Grow Your Business | 00:17:55 | |
What would you do if you had an extra two hours to spend on your business every week? If I were you, I would likely spend it on creating a digital marketing strategy. It only takes a few hours a week to revamp the way you reach out to your customers. Maybe consider writing a weekly blog, or spend some extra time connecting with your followers on social media. Trust me, consistently spending two hours a week can rapidly contribute to the growth of your business! In this week’s episode, I’m going to be talking about how hiring our team for only two hours every week can change everything for a small business owner. Rather than worrying about going at it alone, you will have our team backing you up every step of the way! View complete details on my blog post! Links For This Episode: Get in touch with Jennie:
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| 01 Nov 2022 | #121 - YouTube SEO: 5 Tips to Boost Your Video Rankings | 00:08:31 | |
In today’s episode of Digital Marketing Made Simple, YouTube SEO: 5 Tips to Boost Your Video Rankings, Jennie shares 5 tips to boost your YouTube rankings. What you will learn: Links For This Episode: Get in touch with Jennie: | |||
| 04 Jun 2024 | #191 - Can I Start A Membership With A Small Audience? | 00:34:39 | |
Starting a membership program can seem daunting. Especially when your audience size is small. You might be asking, "Can I start a membership with a small audience?" The answer is a resounding yes. In fact, a small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community. This podcast will guide you through the process and provide actionable insights on leveraging a small audience for membership growth. Let’s get started! 🔹Understanding the Power of a Small Audience 🔹Defining Your Value Proposition 🔹Creating Exclusive Content for Members 🔹Leveraging Social Proof to Attract Members 🔹Email Marketing: Converting Subscribers to Members 🔹Building a Community Around Your Membership 🔹Membership Tiers: Catering to Different Audience Segments 🔹Member Retention: Keeping Your Audience Engaged 🔹Utilizing Feedback to Improve Your Membership Program 🔹Personalization: The Key to Connecting with Your Small Audience 🔹Case Studies: Success Stories of Small Audience Memberships 🔹Setting Realistic Membership Growth Goals 🔹SEO and Content Marketing for Membership Attraction 🔹Starting Small and Scaling Up Links for This Episode on starting a membership with a small audience.
Get in touch with Jennie: 🔹Free Consultation | |||
| 06 May 2021 | #47 - Webinars: Live or Evergreen? How to Decide | 00:18:03 | |
I genuinely think a webinar is one of the best pieces of content that a small business owner can make. They are absolutely fantastic ways to position yourself as an expert online and reach out to your audience on a personal level. However, there can often a question about the type of webinar you should create. Should you do it live? Or create a pre-recorded, evergreen piece of content? In this week’s episode, I’m going to be answering that question. Personally, I think it’s a bit of a false choice. When it comes to the question of live vs. evergreen, you can have your cake and eat it too… so long as you have a little help (like a VA) working in the background! View complete details on my blog post! Links For This Episode:
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| 13 Jul 2021 | #57 - How to Try Our Virtual Team on a Trial Basis! | 00:22:57 | |
Making a big change at your small business can be scary. That’s one of the reasons why so many small business owners just keep plowing ahead with “what works” rather than making a change that could dramatically benefit their business. There are too many unknowns! That’s one of the biggest reasons why more people don’t make use of a virtual team. Bringing on someone from outside your business can seem like too big a change! In this week’s episode, I’m going to explain why using our virtual team for the first time is way easier than you might think! With an experienced and respected virtual team, you don’t need to worry about being locked into a long-term contract. Instead, you can simply use us for individual projects. Try hiring us on a trial basis and see how it can change your business for the better! View complete details on my blog post! Links For This Episode: Get in touch with Jennie:
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| 08 Jun 2021 | #52 - Does Your Website Need a Redesign? Plus, A FREE Workbook! | 00:23:40 | |
For some people, spring cleaning is something they look forward to every year. I… am NOT one of those people. Frankly, I’m usually so busy that tidying up almost always gets put on the backburner (thank heavens I have VAs behind me to keep everything organized in the background)! But every now and then, some things DEMAND to be tidied up. And one of the most important is your website. In this week’s episode, I’m going to be walking you through “spring cleaning” your website. By starting with a comprehensive audit, it’s time to spruce up your website by fixing links, updating blogs, and generally improving the user experience for your potential customers! View complete details on my blog post! Links For This Episode: Get in touch with Jennie:
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| 27 Sep 2022 | #116 - Is Podcasting A Good Addition To Your Business? | 00:15:32 | |
In today’s episode of Digital Marketing Made Simple, Is Podcasting A Good Addition To Your Business, Jennie goes over the pros and cons of podcasting. What you will learn: Links For This Episode: Get in touch with Jennie: | |||
| 09 Sep 2021 | #65 - The Simple Digital Marketing Strategy Pillars for Business Growth | 00:24:44 | |
The marketing game has come a long way since its humble beginnings. Commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business.
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| 19 Apr 2021 | #45 - How to Use Pinterest to Drive Traffic and Sales + Workbook | 00:16:56 | |
Have you ever expressed an interest in Pinterest? Pinterest is one of the strangest social media networks out there. In fact, some people don’t even consider it a social media network; they call it a search engine. But either way, having a business Pinterest account can be a handy tool for driving organic traffic to your business’ website. In this week’s episode, I’m going to break down why I think Pinterest is such an exciting social media marketing option for small business owners looking to grow their online presence. With a bit of work, your Pinterest account could quickly become your biggest web referrer! View complete details on my blog post! Links For This Episode: Get in touch with Jennie:
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| 08 Aug 2023 | #155: The Ultimate Showdown: TikTok Reels vs. YouTube Shorts - Unraveling the World of Short-Form Videos! | 00:16:25 | |
Hey there, my fellow digital creators! I'm thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience's attention in a heartbeat is the name of the game. Today, we're embarking on an epic journey to uncover the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get cozy, and let's immerse ourselves in the captivating realm of bite-sized content! Here's what we'll be covering: 🔹Understanding TikTok Reels and YouTube Shorts Links for the episode: | |||
| 01 Sep 2022 | #112 - The Best SEO Tips for Q4 | 00:19:53 | |
In today’s episode of Digital Marketing Made Simple, The Best SEO Tips for Q4. Jennie shares actional tips with us today to give your business the boost it needs for a successful holiday season. The clock is ticking so you don’t want to miss this episode. What you will learn: 💥 What is SEO & Why it's Important? Search Engine Optimization (SEO) is an important part of any online marketing strategy Links For This Episode: Get in touch with Jennie: | |||
| 16 Jul 2024 | #195 - Expert Marketing Strategies to Set Up New Offers for Success | 00:12:18 | |
Launching a new offer is a huge milestone in your business. No matter how much time and planning has gone into this new offer of yours, you've probably had a moment of worry about what happens if no one purchases this new offer. So, today, I'm giving you some expert marketing strategies that we implement for our clients launching a new offer to be set up for success. Launching a new offer effectively requires a blend of strategy, creativity, and expertise. At Jennie Lyon Digital Marketing, we specialize in creating customized marketing strategies and plans tailored to your business's unique needs. With over 20 years of experience, we offer a full-service digital marketing agency with options to fit your individual business goals.
🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
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| 07 Nov 2023 | #166- Unlocking the Potential of LinkedIn Marketing for Business Growth | 00:26:54 | |
Hey there, my entrepreneurial friends! Let's dive into why LinkedIn has become an absolute must-have for small business owners and go-getter entrepreneurs. With its robust features and an expansive network, LinkedIn brings a world of opportunities to the table – think brand building, valuable connections, powerful partnerships, and the creation of a thriving business community. Now, let's talk LinkedIn marketing, and boy, has it taken center stage! It's a game-changer for businesses looking to expand their influence and connect with those industry leaders. Imagine being able to showcase your skills, experience, and expertise to a global audience. And the best part? Businesses can harness the magic of LinkedIn's organic marketing and paid advertising tools to zero in on specific demographics and engage with potential clients and customers. How cool is that? 😊 Ready to dive in and make it happen? Let's do this! P.S. We’re offering $100 off a LinkedIn Audit & Rewrite! This week, Jennie talks about: Content Overview 🔹Cultivating an Engaging LinkedIn Profile to Attract Opportunities 🔹Creating Valuable Content to Establish Thought Leadership on LinkedIn 🔹Strategically Expanding Your Network to Maximize Reach and Connections 🔹Tapping into the Power of LinkedIn Ads for Lead Generation 🔹Measuring Success: Tracking Metrics to Evaluate the Impact of Your 🔹LinkedIn Marketing Efforts Links for This Episode on Creating Weekly Content 🔹$100 off a LinkedIn Audit & Rewrite! 🔹Blog Breakdown Workbook jennielyon.com/blogbreakdown 🔹SEO Checklist: jennielyon.com/seo 🔹Making the Most of Social Media Checkbook jennielyon.com/socialmediaworkbook 🔹3-Month Content Calendar jennielyon.com/contentcalendar 🔹Schedule a Free Consultation jennielyon.com/chatwithjennie Get in touch with Jennie: 🔹Free Consultation jennielyon.com/chatwithjennie 🔹Jennielyon.com 🔹Social Media @jennielyonmarketing | |||
| 04 Jan 2023 | #130 - 7 Engaging Ways To Double Your Social Media Growth | 00:18:53 | |
Creating scroll-stopping content for social media can be a challenge, but it is an important aspect of building a successful online presence. With so much competition for people's attention on social media, finding ways to make your content stand out and capture people's attention is crucial. In today’s episode of Digital Marketing Made Simple, 7 Engaging Ways To Double Your Social Media Growth, Jennie talks about: 🔹 Using Visually Appealing Graphics and Images Links For This Episode: Get in touch with Jennie: | |||
| 15 Mar 2022 | #90 - 6 Social Media Trends For 2022 (And How To Use Them) | 00:15:51 | |
Social media is more than a media channel, it's a medium for emotional connection and connection between a brand and its customers. The right tone of voice and sincere empathy can have a powerful effect on customer satisfaction, loyalty, and advocacy. To build emotional connections with their audiences, businesses must reflect the culture of their customers.
By the end of 2022, social media will change the way consumers think about brands — allowing brands to be more inclusive, authentic, and transparent. In today’s episode, we look at 6 Social Media Trends For 2022 (And How To Use Them) What you will learn:
Workbook: Making the Most of Social Media
Get in touch with Jennie: · jennie@jennielyon.com | |||
| 11 Oct 2022 | #118 - 8 Hot Digital Trends to Watch for in 2023 | 00:15:14 | |
In today’s episode of Digital Marketing Made Simple, 8 Hot Digital Trends to Watch for in 2023, Jennie walks you through the hottest trends in 2023 to add into your marketing strategy. What you will learn: Links For This Episode:
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| 10 Jan 2024 | #171 - The Roadmap to a Successful 5-Day Email Challenge | 00:30:11 | |
I'm thrilled to dive into a crucial topic today: lead generation and conversion. We all know that generating leads is the first step to growing your business, but the real magic happens when you can successfully turn those leads into paying customers. It's the ultimate challenge, right? Well, guess what? If you're feeling a bit stuck or overwhelmed when it comes to converting your leads into sales, you're not alone. We've all been there at some point. But today, I've got something special for you - a game-changer in your business strategy. I'm excited to introduce you to our transformative 5-Day Email Challenge. I'm going to walk you through how this challenge can be your secret weapon for capturing and converting leads. With my guidance, you'll learn the steps that are crucial for ensuring success in this journey. So, grab a notebook, and let's get started on this exciting adventure to boost your business's growth!
🔹Define Your Email Challenge Objectives Links for This Episode on Creating Weekly Content
Get in touch with Jennie: 🔹Free Consultation jennielyon.com/chatwithjennie | |||
| 20 Oct 2020 | #19 - How to Create a New Subscriber Nurture Sequence | 00:16:27 | |
In business, it's critical to follow up. If you leave potential customers and clients to their own devices, the chances are that they will get distracted by their daily lives. To keep them as active prospects, you need to nurture the relationships. A great way to do this is through an email nurture sequence. With several short and simple emails, you can start to build a relationship and eventually lead your new email subscribers to become full-fledged clients! In this week's podcast, I'll explain the importance of your email list and why you can't rely on your social media following alone. But more importantly, I'll discuss what goes into creating a nurture sequence, starting from a lead magnet to your first email to new subscribers, and a structure for subsequent follow-up messages. Finally, we'll talk a bit about two vital parts of any email campaign. This means ensuring you're offering an enticing Call-to-Action (CTA) and the importance of sounding authentic, so your readers don't feel like they're reading form letters or fill-in-the-blanks templates. I hope you find this information helpful and don't miss my free checklist linked below! View complete details on my blog post! Links for this episode:
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| 29 Jan 2024 | #174 - Boost Your Social Media: Storytelling Strategies for Instagram Stories | 00:22:47 | |
If you haven't dipped your toes into the Instagram Stories pool, let me fill you in. These are snappy, attention-grabbing videos or photos that vanish into thin air after a mere 24 hours. You'll spot them right at the summit of your Instagram feed, and with a gentle tap or swipe, you dive into a world of momentary magic. Now, you might be wondering, why are Stories such a game-changer in the realm of brand storytelling? Trust me, there's a lot more beneath the surface than meets the eye! This week, Jennie talks about:
🔹What are Instagram Stories? 🔹Unleashing the Potential of Instagram Stories for Your Business 🔹The Numbers Don’t Lie 🔹Navigating Instagram Stories: A Deep Dive Into Audience-Centric Strategies 🔹Instagram Insights - The Insider’s Guide 🔹Instagram Stories - A Direct Line to Your Audience 🔹Automation Tools - Chatbots and Direct Messages 🔹Competitive Analysis - Spying on the Cool Kids 🔹Social Listening - Eavesdropping in Style 🔹Trendy Hashtags - Join the Party 🔹3 Epic Ways to Tell A Story with Your IG Story 🔹Refining the Storytelling Strategy 🔹What’s Next/Homework + Action Plan Links for This Episode on Storytelling with Instagram Stories 🔹3-Month Content Calendar
Get in touch with Jennie: 🔹Free Consultation jennielyon.com/chatwithjennie | |||
| 12 Jul 2022 | #105 - Top 4 Ways a Quick Vacation Improves Your Business (+ Free Download) | 00:19:21 | |
In today’s episode of Digital Marketing Made Simple, Top 4 Ways a Quick Vacation Improves Your Business (+ Free Download), Jennie helps navigate how to rediscover the value of stepping away to refocus, recharge, and reinvigorate your business! What you will learn:
Links For This Episode:
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| 03 Jan 2024 | #170 - Virtual Assistant vs. Digital Marketing Team: Which is Right for Your Business? | 00:25:48 | |
We offer both at Jennie Lyon Digital Marketing & Virtual Assistant Services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a business. Today, let’s dive deep into the distinctions between these two valuable roles to help you make informed decisions when seeking remote support. Whether you require general administrative assistance or specialized digital marketing expertise, understanding the differences between a virtual assistant and a virtual digital marketing team is crucial for optimizing your business operations. This week, Jennie talks about:
🔹The Difference Between a Virtual Assistant (VA) and a Virtual Digital Marketing Team
🔹The Digital Marketing Success Path Quiz 🔹Schedule a Free Consultation
Get in touch with Jennie: 🔹Free Consultation jennielyon.com/chatwithjennie | |||
| 07 Mar 2023 | #139 - How To Add Conversion Tripwires To Your Email Sequences | 00:14:05 | |
In this episode, Jennie Lyon discusses the concept of conversion tripwires and how they can help increase sales in email marketing. She provides valuable insights on how to add conversion tripwires to email sequences effectively. Key points: 🔹Explanation of what conversion tripwires are and why they're important 🔹How to identify the right conversion tripwire for your business 🔹Strategies to implement conversion tripwires in your email sequences 🔹Importance of measuring the effectiveness of conversion tripwires 🔹Examples of successful implementation of conversion tripwires in email marketing Listeners will come away with a better understanding of how conversion tripwires can improve their email marketing campaigns, and actionable steps to implement them in their own strategies. Links for this episode:
Get in touch with Jennie: JennieLyon.com | |||
| 21 Jan 2025 | #218 - The Automated Follow-Up Formula for Small Business Owners | 00:14:35 | |
Are you tired of losing touch with potential customers after they show interest? 💡 It’s time to change that with an easy, automated follow-up formula designed just for small business owners! In this video, I’ll show you how to use social media ads strategically to guide your audience step-by-step—from discovering your business to becoming loyal, repeat customers. Here’s what you’ll learn: ✅ How to introduce your business and grab attention (Brand Awareness) ✨ Plus, learn how retargeting can supercharge your follow-ups and maximize your ad results! Want to dive even deeper? Grab our in-depth $10/Day Ad Strategy & Workbook for $9! https://learn.jennielyon.com/10-day-ad-strategy-and-workbook Let’s simplify your marketing and grow your business together! Don’t forget to like, subscribe, and share your thoughts in the comments. 🙌 ⌚️ Timestamps: 🔗 Resources Mentioned: WHO AM I? 🧩 Connect with Jennie Lyon: | |||
| 28 Jul 2020 | #7 - 8 Steps to Automating Your Client Onboarding | 00:15:27 | |
Proper onboarding for new clients is essential! Not only to make sure projects run smoothly from the beginning, but to cement a solid client relationship from the get-go. But it's no secret that this process can take a massive amount of time! The key, of course, is automating our client onboarding process. By automating basic, required tasks, you will be amazed at how much time you save. I hear from my clients over and over again how much they LOVE my client onboarding process. So much so that many of my clients hire me to create their onboarding process! In this episode, I share my eight steps for onboarding new clients. I encourage you to customize them to your needs, but this is what works for me!
Get in touch with Jennie:
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| 22 Oct 2024 | #207 - Troubleshoot Your Sales Funnel Like a Pro (and Figure Out What's Holding Your Business Back) | 00:19:32 | |
We are in Q4, and I know you are focused on hitting your end-of-year goals and maximizing what could be the most lucrative time of year for your business.
I’m going to walk you through exactly what I look for when I do a sales funnel audit for my clients, and explain what I’m looking for, and even what I suggest to fix these common issues. Are you ready to troubleshoot your sales funnel like a pro and figure out what’s holding your business back? Let’s get into it. Content Overview 🔹 Collect Your Data, Know Your Business 🔹 No New Leads 🔹 Low Open Rates 🔹 Stopping at the Freebies 🔹 Landing Pages Not Converting 🔹 One Hit Wonders 🔹 Final Troubleshooting Steps Get in touch with Jennie: -Free Consultation: https://jennielyon.com/chatwithjennie Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most! If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now! | |||
| 23 May 2023 | #148 - 7 Steps to a Successful Cold Outreach Email Sequence | 00:23:42 | |
Cold outreach can be an effective way to connect and market to your potential clients, partners, or influencers. However, it's crucial to strike the right balance between being personable and avoiding a pushy sales approach. If you come off as spammy, your open rates will be terrible and your response rates worse than that. In this article, we will discuss the seven essential steps to help you craft successful cold emails that will tell a story in your authentic voice, capture your audiences' attention and generate positive responses. 🔹Define and Segment Your Target Audience Links for the episode
Get in touch with Jennie:
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| 19 Nov 2024 | #211 - How To Maximize Your Digital Marketing Budget for the Holiday Season | 00:14:50 | |
Jennie Lyon shares strategies to maximize your digital marketing budget during the holiday season. She provides actionable insights to help you allocate resources effectively and achieve a higher return on investment (ROI).
Timestamps:
Resources Mentioned:
Connect with Jennie Lyon:
Subscribe & Leave a Review: If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content. | |||
| 15 Nov 2022 | #123 - Webinar Trends to Watch for an Explosive 2023 | 00:10:37 | |
In today’s episode of Digital Marketing Made Simple, Webinar Trends to Watch for an Explosive 2023, Jennie talks about a never ending debate, if webinars are still effective. What you will learn: Links For This Episode: Get in touch with Jennie: | |||
| 19 Feb 2024 | #177 - The Ultimate Guide to a Successful Website Redesign | 00:29:34 | |
What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best practices in web design and development. Ready to get started? Let's dive in! This week, Jennie talks about:
🔹Understanding the need for a redesign Links for This Episode on Website Redesigns 🔹The Ultimate Website Audit Workbook Get in touch with Jennie: 🔹Free Consultation jennielyon.com/chatwithjennie | |||
| 23 Jan 2024 | #173 - How to Use Social Proof to Boost Your Business Growth | 00:27:36 | |
Today, we're diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it's the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It's that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, building trust, and supercharging your business growth. This week, Jennie talks about: 🔹Understanding the Psychology Behind Social Proof Links for This Episode: 🔹Weekly Social Media Checklist 🔹15 FREE Social Media Graphics 🔹The Digital Marketing Success Path Quiz 🔹Schedule a Free Consultation jennielyon.com/chatwithjennie Get in touch with Jennie: 🔹Free Consultation jennielyon.com/chatwithjennie 🔹Social Media @jennielyonmarketing | |||
| 26 Apr 2022 | #96 - 6 Steps To Create An Ideal Week for Optimal Productivity & Focus + Free Template | 00:14:59 | |
Jennie Lyon explains the value in creating and maintaining an effective schedule calendar to both curate your attention toward all of the important corners of your business affairs, and also reveal opportunities to shift necessary but time-consuming tasks to a dedicated digital marketing team so that you can focus on your most favorite parts of running your business!
Get in touch with Jennie: · jennie@jennielyon.com | |||
| 21 May 2024 | #189 - Business Growth with $500 a Month: The Power of a Virtual Digital Marketing Team | 00:23:40 | |
Growing a business is a challenging task. It becomes even more daunting when you're working with a limited budget. But what if I told you that you could significantly grow your business with just $500 a month? Yes, it's possible. And the secret lies in leveraging digital marketing and a virtual assistant. Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a global audience, engage with customers, and drive sales. All without breaking the bank. A virtual assistant, on the other hand, can help you manage your digital marketing tasks. They can handle everything from social media management to content creation, email marketing, and more. This frees up your time to focus on other aspects of your business. But how exactly can you use digital marketing and a virtual assistant to grow your business? That's what we're here to discuss. In this article, we'll explore 3 types of marketing you can collaborate with a digital marketing team and virtual assistant on for $500 a month. So, whether you're a small business owner, a startup founder, or an entrepreneur, this article is for you. It's time to take your business to the next level without spending a fortune. Ready to get started? Let's dive in. 🔹Content Creation: Engage and Inform Your Audience for $500 a Month 🔹Content Research and Planning 🔹Writing and Editing Your Content 🔹Video Production and Editing 🔹Podcast Production and Promotion 🔹Time Management and Productivity 🔹Social Media Marketing: Build an Engaged Community for $500 a Month 🔹Social Media Strategy Development 🔹Social Media Content Creation and Scheduling 🔹Social Media Community Management 🔹Social Media Advertising 🔹Social Media Performance Tracking and Analytics 🔹Email Marketing: Build an Engaged List of Raving Fans for $500 a Month 🔹Building an Email List 🔹Email Campaign Strategy 🔹Email Content Creation and Personalization 🔹Email Automation and Drip Campaigns 🔹Email Marketing Performance Tracking and Analytics 🔹This Week’s Homework Links for This Episode on growing your business with $500 a month.
Get in touch with Jennie: 🔹Free Consultation | |||