Explorez tous les épisodes de Dig In
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| 08 Feb 2023 | 65. Practical Brand Strategy - What Really Makes a Difference? | 00:39:12 | |
It makes sense that part of what Sarah Robb loves about brand strategy is the research that underpins it; she’s a real research geek at heart (which we appreciate, of course!). And in this week’s episode of Dig In, Sarah explains practical tips for doing brand strategy and brand marketing work that can make a difference. Tune in to learn: -------------- Discover Sarah's Brand Strategy Academy and learn how to make your brand stand out: https://www.brandstrategysarah.com/freebrandstrategycourse Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our VP of Marketing, on LinkedIn.
Connect with us here: | |||
| 23 Aug 2021 | 16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain | 00:25:35 | |
This week we've brought Liza Amlani in, Founder at Retail Strategy Group, to chat all things sustainability in retail fashion. Liza has two decades of experience in retail, bringing experience from Ralph Lauren and Accenture to her practice. Amongst her impressive roster of accomplishments is the fact that she's a regular contributor to RetailWire and an industry contributor for Forbes. Needless to say, she's the perfect person to join us to chat about how apparel brands can and should make changes to their supply chain and technology to become more sustainable.
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| 12 Feb 2025 | 113. Dig (In)spiration: The essential skills every insights pro needs | 00:04:08 | |
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Elizabeth Oates, former VP of Consumer Insights & Guest Services at Ulta Beauty and author of More Than Just Interesting. Jess highlights Elizabeth’s approach to building an impactful insights function, the essential skills every insights pro needs, and why AI is a game-changer for staying ahead in today’s market. | |||
| 06 Nov 2024 | 107. Dig (In)spiration: How accessibility is driving change in the market research industry | 00:04:24 | |
In this week’s episode of Dig (In)spiration, Jess reflects on her conversation with Claire Ferrari of Verizon to explore the industry’s journey toward more inclusive and accessible research practices, why accessibility matters, not only for brand resonance but also for meaningful consumer connections, and how Verizon's Accessibility Consortium is driving change across the industry. | |||
| 09 Nov 2022 | 57. How Beringer Capital and Dig Insights Plan to Work Together | 00:31:23 | |
Back at the beginning of September, we announced that Beringer Capital acquired a majority stake in Dig Insights. The news left some people wondering what it means for Dig, why private equity (or even what is private equity), and why now? Luckily, Gil Ozir (a Managing Partner at Beringer Capital) joined the pod to walk through some of these questions. Tune in to learn: Whether you just want to learn more about Dig Insights and Beringer Capital’s partnership or if you’ve ever wondered about private equity and what it really means, this is the episode for you. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
Connect with us here: | |||
| 29 Feb 2024 | 97. How Hyatt Hotels is creating a cultural movement | 00:37:13 | |
This week, host Jess Gaedeke is joined by to Patrick Douville, Senior Global Manager of Lifestyle & Luxury, at Hyatt Hotels Corporation. Dig into the world of hospitality innovation as they explore the groundbreaking “Culture Lives Here” program for the Thompson brand, where diverse culture shifters collaborate across cities, creating unique live experiences. | |||
| 23 Nov 2021 | 27. Founder's Spotlight: Anie @ The Unscented Company | 00:38:40 | |
This episode of Dig In is a beauty. Anie Rouleau's founder's story is particularly compelling because she knew what her mission was before she knew how she'd make it happen. Fast forward 10 years and she's built one of the fastest growing businesses in the country, as recognized by the Globe & Mail's Report on Business.
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| 20 Feb 2025 | 114. How Nestlé’s ambitious launch led to lessons in failure, innovation, and growth | 00:27:06 | |
On this week’s episode, host Jess Gaedeke is joined by Paul de Larzac, President, Ice Cream at Nestlé, to discuss the power of risk-taking in innovation and leadership. They explore the lessons learned from launching F'Real in Canada, how empowering teams to experiment drives business growth, and why the future of food will be shaped by evolving consumer preferences and new industry dynamics. | |||
| 23 Feb 2022 | 35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends | 00:34:48 | |
Will works in conversion rate optimization (CRO) for some well-known DTC brands, and having him on the podcast this week was fascinating. If you’ve ever wondered how you can optimize your website to drive more conversions (and bring in more sales!) this episode is for you.
We hope you like this week’s chat! Don’t forget to subscribe for a weekly dose of Dig In content straight to your streaming platform of choice.
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| 02 Feb 2022 | 32. Adam Faulkner on The Power of Sonic Branding, Jingle Comebacks & Entrepreneurship | 00:36:20 | |
Adam Faulkner is a pretty interesting guy; whether it’s his background as a creative at agencies, his biketrip from London to Tokyo, or the seemingly endless catalogue of music references he can speak to at the drop of a hat. Tune in to learn about how Adam created this thiriving business at the outset of the pandemic and why it’s making [sound] waves. | |||
| 23 Oct 2024 | 106. Dig (In)spiration: Innovation strategies from the Gen-Z whisperer | 00:03:21 | |
In this week's mini-episode, Jess is reflecting on her conversation with Danielle Coopersmith aka. the Gen-Z Whisperer (or officially the Associate Director of Taste Elevation Porfolio's at The Kraft Heinz Company). She reflects on the holistic strategies Kraft Heinz employs to connect with this influential cohort, the need for fresh go-to-market approaches, and the ongoing evolution of legacy brands like Lea & Perrins and A1. Want to join the conversation? Let us know your thoughts on modernizing brands here: https://www.linkedin.com/feed/update/urn:li:activity:7254909778768904192 | |||
| 09 Feb 2022 | 33. Adam Jacobs on Macro-economic Trends in Canada, Reimagining the Office, and Innovation | 00:38:00 | |
In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows * a lot * about the economy and how things might change and shift in the next little while. Tune in to this episode to get details about: | |||
| 08 Nov 2023 | 87. Unlocking the power of influence | 00:29:53 | |
Join our host, Jess, as she engages in a captivating conversation with Sudha Ranganathan, the Director of Product and Field Marketing at LinkedIn. In today's episode, they explore the dynamic areas of influence, market research, and effective management. Tune in to gain insights on:
-------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 11 Dec 2024 | 110. How Gen AI is creating a new future of marketing at Dish Network (and beyond) | 00:27:38 | |
On this week’s episode host Jess Gaedeke is speaking with Anish Raul, Senior Marketing Lead at Sling TV, a part of Dish Network on how Sling TV his revolutionizing their digital marketing with Gen AI, how AI is feeling hyper-personalized content reshaping consumer experience, and how Ai is empowering marketers to bring ideas to life quickly and without large budgets. | |||
| 18 Oct 2023 | 84.How to build a B2B Podcast | 00:37:03 | |
"So how do you build a B2B podcast?" When we embarked on this podcasting adventure over two years ago and launched Dig In, our aim was clear: to get the inside scoop from some of the biggest marketing and research professionals and to understand the everyday challenges they face. It quickly became a powerful channel, offering invaluable insights into the pulse of the industry. In our latest episode, our VP of Marketing Megan Healey and Chief Revenue Officer, Jess take us on a journey reflecting on the incredible learnings from over two years of our podcast venture. As we gear up for an exciting Season 2, we're redefining our approach. We're not just telling stories; we're uncovering the story behind the story. We want to explore the setbacks, the hurdles, and the moments of triumph that define the journey of launching a brand or a campaign. It's a deep dive into the intricacies of innovation, perfect for anyone passionate about business growth and breakthrough strategies. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 04 Oct 2023 | 82. Why we hired a Chief Revenue Officer to fuel our growth | 00:30:04 | |
Why did Dig Insights, a consumer insights agency, hire a Chief Revenue Officer to fuel their growth? We spoke to CEO Paul Gaudette and new CRO Jess Gaedeke to ask that very question. Listen in to learn: - How (and why) we're evolving the seller-doer model ---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 22 Jun 2022 | 44. Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader | 00:23:37 | |
Sylvie Pelletier is a Leadership development consultant and coach. She’s had brand, marketing, and strategy roles at CIBC, Educators Financial Group, and Food Banks Canada. Through these experiences, she discovered her passion for aligning company values and strategy with an individual’s day-to-day functions. In this episode, Ian and Sylvie discuss what makes a great leader, what an organization’s culture really means, and how many companies fall short when instituting a new strategy. Tune in to learn:
If you’re struggling with internal strategic alignment or what Sylvie says hits a chord with you, and you want to see how she can help you or your business, you can reach out to her through these channels:
-------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
Connect with us here: | |||
| 16 Oct 2024 | 106. How Kraft Heinz reinvents brands in a Gen-Z world pt. 2 | 00:30:06 | |
On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company to discuss how brands can stay relevant and engage with Gen Z, the ongoing success of Kraft Heinz’s innovative retail partnership with Taco Bell, and the strategies behind modernizing legacy brands to keep them fresh and appealing. | |||
| 14 Sep 2022 | 52. How to Choose the Right Research Providers for 2023 | 00:39:21 | |
Do you know how to choose the right research providers? In a market research landscape filled with mixed offerings, choosing the best options for your needs can be difficult. Do you choose a technology platform or a strategy consultant? Today’s guest, Mike Stevens, Founder and Editor of Insights Platforms, cuts through the ever-growing research landscape to help you narrow down your decisions. Mike discusses the need to blend self-service with human expertise, why it’s hard only to offer SaaS within market research, how choosing tech is a discipline itself, and why we need to fix the commercial model of responding to briefs. Tune in to learn: Thanks to Mike for all he does with Insight Platforms and for speaking with us today. Don’t forget to subscribe and turn on notifications wherever you get your podcasts, so you never miss an episode. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 05 Jul 2023 | 80. How AI is Impacting Marketing Research | 00:31:49 | |
“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes. In this week’s episode, Meagan hosts a panel with Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights). The panel discusses the impacts AI has on the market research industry, areas where AI is needs improvement, and tips that produce reliable and efficient results. Tune in to learn:
---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 28 Jun 2023 | 79. How to go Beyond Category | 00:34:03 | |
“Why is there a desire to reframe business growth?” This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Growth Officer of Dig Insights, to discuss reframing new business growth, changing the view on specific product categories, and shifting the way of doing innovative research. In this episode we discuss:
---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 15 Mar 2023 | 69. Dig's Founders on How to Tell Data Led Stories | 00:30:22 | |
Gone are the days when researchers could compile all of their recommendations and findings into a single report and call that success. Expectations have changed, and understandably so - that’s what this week’s episode of Dig In is all about. In our second instalment of Founders Chat Dom, Michael, Paul and Ian get to the heart of why expectations for data storytelling have changed in the industry, how we approach the practice of storytelling to get our clients what they truly want, and speak to the impact of technology on visualization and storytelling. Tune in to learn:
Be sure to give the episode a listen, even if it’s just to hear the four of them poke fun at each other for 40 mins. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
Connect with us here: | |||
| 22 Feb 2024 | 96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet | 00:36:22 | |
This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutting edge concepts, Pabst is bringing back to life Not Your Father’s Soda Pop. Lucienne takes us through the journey starting with the importance of learning from past experiences in bringing the product back to market, her insights on the balance between innovation and staying true to the core of the business through thoughtful and strategic innovation, and how consumer feedback, preferences, and the process of ideation and testing underscores the consumer-centric approach in developing and launching a product. | |||
| 11 Jan 2023 | 63. How to be Fearless in Your Marketing | 00:35:05 | |
“If you want to persuade people to change behavior, it’s better to use laughter, not lecture.” Kevin Lynch spent most of his career on the agency side. Now, he’s a Creative Director at one of the most fearless brands, Oatly. Kevin discusses what it’s like working in the Department of Mind Control at Oatly and why their mantra is to be consistently inconsistent. He also shares what he appreciates about the client side and how too many brands are scared or too worried about ROI. Tune in to learn: Check out the ad within an ad here - https://musebycl.io/advertising/oatly-put-ad-inside-ad-inside-ad-inside-ad-inside-ad-inside-ad-inside-ad-inside-ad. Also, subscribe to Oatly’s new newsletter at https://www.oatly.com/spam. And if you want to drop Marten a note, his email is marten@oatly.com. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.
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| 18 May 2022 | 40. Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG | 00:31:45 | |
“Perfection shouldn’t be the enemy of progress.” At least, that’s the mantra this week’s guest lives by. Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, is an industry legend. He is a seasoned consultant who delivers insights through visualization and storytelling and is obsessed with the consumer. Meagan sat down with Marat to discuss how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
We had a blast chatting with Marat. And stick around to the very end for a great book recommendation from Marat. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 26 Apr 2023 | 73. Dig's Founders on The DIY vs Custom Research Debate | 00:31:57 | |
“How do I make sure that the insights I need are what I end up with at the end of a project?” We’ve been getting this question since the business started, so we turned to our founders for answers. In this week’s Dig In founders’ chat, Dom, Michael, Paul and Ian explore the benefits of working with agencies and consultancies. They also nerd out a little bit, sharing their tips for specific methodologies and research needs to ensure high-quality outcomes. Tune in to learn more about: -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
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| 26 Oct 2022 | 56. How to Build a Brand with Cult Status | 00:46:25 | |
“I don’t need a thermometer. I need a thermostat. Thermometers just measure the heat. Thermostats change it.” It’s super exciting to have Stix (a.k.a. Stephen Nilsen) as our guest this week. He’s had an exciting career in marketing - working at Red Bull before it became the global energy drink juggernaut and helping revitalize Pabst Blue Ribbon. Today, he probably has the coolest title - Vice President of Cult Indoctrination - for one of the most interesting brands, Liquid Death. Liquid Death recently got a $700 million valuation, but Stix shares why he thinks the valuation doesn’t necessarily mean much other than it means they need to work even harder. Stix and Liquid Death aren’t afraid to lean into their branding - telling people to Murder Your Thirst and #deathtoplastic. This is unapologetically who they are, which has helped give the brand its cult status. For them, it’s time to let something good for you (water) have all the marketing fun. You won’t want to miss this amazing episode. Tune in to learn: Thanks, Stix, for being our guest. And to anyone listening, make sure you go Murder Your Thirst with a can of Liquid Death. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 29 Jan 2025 | 112. Dig (In)spiration: Why the best campaigns make us rethink what we know | 00:03:24 | |
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the Like a Girl campaign—how it went beyond advertising to reshape social narratives, how working under pressure led to a more powerful, intuitive creative process, and why diverse representation in design is essential for meaningful consumer connections. | |||
| 02 Apr 2025 | 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market | 00:42:03 | |
On this week’s episode, host Jess Gaedeke is joined by Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting strategy in consumer behavior, the importance of cultivating empathy across global stakeholders, and why Shopper Insights is the most underrated (and sexiest) area in the insights world. | |||
| 26 Jun 2024 | 103. How to really hear consumers in 2024 | 00:41:12 | |
It’s our season 2 finale and we’ve got a special episode of Dig In. Join our very own Frank Serpico and Patricia King in their conversation with Risa Duesing, VP, Global Head of Consumer Insights at Kraft Heinz all about the pros and cons of tech-enabled and online qualitative research, examples of how Kraft and Dig are marrying qual and quant to achieve better insights, and the multiple ways that qual can be used to push business decisions. | |||
| 25 Apr 2024 | 101. How Johnsonville’s marketing strategy lead from sausages to social change | 00:25:25 | |
On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Juicy campaign, how marketing campaigns can be used to promote more than just products, and women’s experiences in a traditionally male-dominated industry. | |||
| 30 Nov 2021 | 28. Eric @ Interac on Blurred Lines in Payments | 00:34:11 | |
We invited one of our briliant clients Eric Chue, Director of Research & Industry Insights at Interac, onto the podcast this week to learn about it all. We chat changes in shopper behaviour, how to merge transactional and human insights, and ultimately how to succeed in an industry that's so heavily impacted by adjacent industries.
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| 04 Dec 2024 | 109. Dig (In)spiration: The "sexy memo" and other insights leadership lessons | 00:04:22 | |
On this week’s Dig Inspiration, host Jess Gaedeke reflects on her conversation with Nikkia Reveillac, former insights leader at Netflix, Twitter, and Colgate Palmolive, on how Nikkia’s “hunch” about Netflix’s brand problem shaped her insights approach, why crafting a “sexy memo” is a game-changer for driving executive alignment, and the role of curiosity and human connection in making insights a core organizational partner. | |||
| 15 Jan 2025 | 111. Dig (In)spiration: The power of curiosity-driven leadership and brand innovation | 00:04:05 | |
In this week's Dig (In)spiration, Jess Gaedeke reflects on her conversation with Kajoli Tankha, Senior Director, Consumer and Brand Insights at Microsoft on how Kajoli’s deep-rooted curiosity drives her success as a leader and researcher, why understanding the underlying drivers of consumer behavior is critical for building stronger brand connections, and how embracing both optimism and skepticism can lead to smarter, more responsible AI adoption. | |||
| 28 Oct 2021 | 24. Founder's Spotlight: Marnie @ Thigh Society | 00:32:17 | |
Thigh Society's founder Marnie Rabinovitch Consky is sort of obsessed with thighs. And over the last decade or so, she's made it her mission to perfect a breathable, comfortable, anti-chafing shorts line. Not for nothing: Thigh Society was recognized as one of Canada's fastest growing companies by the Globe & Mail this year, and they've got a cult-like customer base that can't get enough of what they're doing. We love to spotlight customer-obsessed founders doing something different in their industry. In this month's Founder's Spotlight, Meagan sat down with Marnie this week to chat all things building a business. Tune in to learn:
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| 12 May 2021 | 4. Eric @ Dig Insights on Cryptocurrency Trends | 00:34:29 | |
Ian interviews Dig’s resident Crypto expert and Analytics Manager, Eric Ferreira. In this interview we will cover: - Big news in Crypto including: the latest Bull Run, Dogecoin, Visa & USDC and the SEC vs. Ripple - We share the results of our proprietary Cryptocurrencies study that we conducted with 500 Canadians Make sure to visit https://app.upsiide.com/studies to find more results of the Cryptocurrencies study. | |||
| 18 Dec 2024 | 110. Dig (In)spiration: Gen AI and the new era of hyper-personalized marketing | 00:03:26 | |
On this week’s Dig Inspiration, Jess Gaedeke reflects on her conversation with Anish Raul, Senior Marketing Lead at Sling TV, on Anish’s initiative to use AI creatively to innovate in marketing, how brands are leveraging Gen AI to provide personalized experiences at scale, and the importance of seamless, platform-agnostic customer experiences to build loyalty. | |||
| 20 Apr 2022 | 39. Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research | 00:35:04 | |
A little detour this week as Dig Insights’ founders Paul Gaudette (CEO, Dig Insights), Michael Edwards (Chief Growth Officer), Ian Ash (President, Upsiide), and Dominic Atkinson (President, Dig Insights) are in the hot seat this week. Meagan sits down with them to discuss the recent refresh of Dig Insights and Upsiide. The four founders look back at some fond memories from the last 12 years, and each one shares meaningful moments and lessons learned from starting a market research agency. Tune in to learn:
These four have come a long way since starting in Michael’s basement. Now that we’ve revamped Dig’s and Upsiide’s visual looks, we can’t wait to see what comes next for our brands. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 31 May 2023 | 77. How to Make PR Fun | 00:27:33 | |
"How can we reinvent old school PR so that it is both fun and effective?" Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette, CEO of Dig Insights, to bust some myths about PR, talk creativity, and discuss what makes a campaign effective. In this episode we cover: ---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here:
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| 25 May 2023 | 76. How to Build Customer Loyalty | 00:38:30 | |
"How can you build customer loyalty?" Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights, join Meagan this week to talk about Canadian Tire paper money, the Prime examples of loyalty programs, all things customer loyalty. In this episode we cover:
---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 24 Aug 2022 | 50. What it Means to be Empathetic as a Business Leader (featuring Rob Volpe, CEO of Ignite 360, empathy activist, and author of Tell Me More About That) | 00:35:18 | |
This week's guest is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. Rob Volpe is CEO of Ignite 360, an empathy activist, and author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. We were lucky enough to experience one of Rob's workplace empathy sessions and couldn't resist an opportunity to see if he'd share some of those teachings on the podcast. Tune in to learn:
Thanks so much to Rob for speaking to us about empathy. Hopefully, you'll join the empathy activist journey along with us. You don't want to miss this conversation - especially the part when we get into how Ted Lasso is the best example of a leader practicing empathy. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 07 Sep 2022 | 51. Nudging Veganism into the Mainstream | 00:27:41 | |
“Don't think way too big. Just start small.” This week’s guest started her career as a nurse before transitioning to full-time entrepreneur. Alice Benedetto is the founder of Raw Rev, a plant-based protein bar company that strives to make a difference for consumers and the planet, one bar at a time. In this episode, Alice discusses her journey into healthy eating and transitioning from nurse to entrepreneur, how she approaches choosing new flavors, and why it’s important to keep asking questions. Tune in to learn more about: Thanks a ton to Alice for taking the time to speak with us this week. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 21 Nov 2024 | 108. Dig (In)spiration: How to master your messaging for impact | 00:04:59 | |
In this week's Dig Inspiration, Jess reflects on her conversation with Christina Le, about the authentic power of influencers (think Gordon Ramsay and Hex Clad), the importance of mastering your messaging, and the changing landscape of marketing in the industry. | |||
| 23 Nov 2022 | 59. The Future of Crypto | 00:18:50 | |
It’s been a wild few weeks for cryptocurrencies (and really the full year). With the FTX scandal and a prolonged bear market, some people wonder if this marks the beginning of the end for crypto. Well, the people at Benzinga don’t think that’s the case. Luke Jacobi, Director of Operations at Benzinga, joined the podcast to talk about Benzinga’s upcoming The Future of Crypto Conference on December 7 in NYC. He also discusses what session he’s more excited about for the conference (sneak peek, it features Kevin O’Leary and Anthony Scaramucci), the current FTX situation, and where the market might go from here. Tune in to learn: Thanks to Luke for sharing his thoughts about the industry and telling us more about the event. You can find all the information about the Future of Crypto event at - https://www.benzinga.com/events/crypto/ Plus, we did an Upsiide study to gauge people’s understanding and familiarity with cryptocurrencies and their understanding of recent news surrounding the market. You can find that here - https://app.upsiide.com/public/studies/8k01irf0 -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
Connect with us here: | |||
| 14 Mar 2024 | 98. Navigating career transitions in market research | 00:24:34 | |
This week host Jess Gaedeke sits down with Elizabeth Nowicki, former Dig employee and currently Senior Manager of Customer Insights at Home Depot. They chat about through navigating career transitions, how important it is to have a connected omnichannel retail experience, and how attention spans are influencing data collection and analytics. | |||
| 27 Nov 2024 | 109. How Netflix redefined brand to stay competitive | 00:38:26 | |
On this week's episode host Jess Gaedeke is speaking to Nikkia Reveillac, former insights leader at Netflix, Twitter, Colgate Palmolive, keynote speaker, and podcast host. They discuss how she spearheaded a shift in brand strategy at Netflix during a pivotal time, the importance of brand value, and her approach to the art of storytelling. Check out Nikkia's podcast: https://www.thesignificanceofothers.com/ | |||
| 08 Dec 2021 | 29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses | 00:43:07 | |
We chatted to Sam this week about his current business and his experience as an entrepreneur. Tune in to learn:
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| 05 Mar 2025 | 115. How La-Z-Boy built an insights function that transformed the brand | 00:33:49 | |
On this week’s episode, host Jess Gaedeke is joined by Jorge Calvachi, Director of Insights at La-Z-Boy, to discuss how building a consumer-first insights function transformed the iconic brand. They explore how understanding the emotional meaning of comfort reshaped La-Z-Boy’s marketing and why insights leaders must proactively uncover growth opportunities. | |||
| 05 Apr 2023 | 71. How Empathy Can Lead to Increased Impact | 00:25:30 | |
This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights. Febronia has spent 20 years working in insights at and for some of the most well-known and well-respected global brands. In this episode, she shared her experience consulting with established enterprise organizations in food & beverage and consumer packaged goods more generally. Tune in to learn more about: Listen to the full episode now on our podcast, available on all major platforms. -------------- Connect with Febronia on LinkedIn. Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
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| 22 Feb 2023 | 67. Building a Global Insights Function | 00:28:43 | |
This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up. This week, Michelle Gansle - Vice President of the Global Insights & Analytics team at McDonald's - joins us to chat all things consumer research 😋 In this lively episode, Michelle chats with us about: • Her background in brand management and how she ended up in market research • Her role at McDonald’s and how the team is structured to work together towards one goal • Why she believes marketers should have more access to insights • Her passion for people development and her advice for those starting out in the insights & analytics field and more! -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.
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| 13 Jul 2021 | 10. Rachel @ Inkblot on the Mental Health Pandemic | 00:45:21 | |
In this week's Episode of Dig In, Upsiide's President Ian Ash chats with Inkblot's VP of Clinical Services Rachel Toledano about how the pandemic has impacted Canadians' mental health. They touch on stigma associated with vaccinations, the impact of being consistently anxious for a year, the fallout of pandemic life across generations, and more. It is, quite possibly, the most of-the-moment interview we've ever done. | |||
| 02 Oct 2024 | 105. How Once Upon a Farm innovated the future of kids’ snacking | 00:28:51 | |
Find a way or make one. That’s the motto of today’s guest Katie Marston, CMO of Once Upon a Farm, the baby and kids snacking company. In today’s conversation with host Jess Gaedeke, they discuss the launch of the innovative new refrigerated snack bars from Once Upon a Farm, the importance of research at every stage of product development, and how to embrace discomfort as a path to grow. | |||
| 01 Mar 2022 | 36. Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams | 00:24:12 | |
Tune it to learn: If you’re keen to understand how someone like Paul thinks about business growth, starting a business, and perhaps most important, retaining high-functioning teams, tune into this episode! Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn. Enjoying our podcast? Leave us a review on a platform of your preference! | |||
| 03 Aug 2022 | 48. Cattie Khoury - Founder of Toodaloo on Saving the Planet with Trail Mix | 00:35:58 | |
“Business can be a force of positive change.” Today’s guest, Cattie Khoury, is the founder of Toodaloo, an adaptogenic trail mix focused on healing the body and planet with every bite. In this episode, Cattie talks about how she fell in love with the healing properties of plant-based nutrition on the body and the planet, why it’s important to talk about being a female-led founder, and her journey into CPG. Tune in to learn more about: Thanks to Cattie for this fun and fantastic chat. Toodaloo's branding is amazing, so please do yourself a favor and check out Toodaloo’s website to get inspired for your brand. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 12 Oct 2022 | 55. Why Constraint Breeds Creativity | 00:42:48 | |
Innovation can be challenging. The task of creating something new or different is overwhelming when you have all the options in the world. Often, people throw many things at the wall and see what sticks. But instead of having all the options, what if you limited yourself? Gave yourself constraints? Well, that’s what Fiona Stevenson and her team a The Idea Suite do. Using the Design Thinking methodology (a creative problem-solving framework), Fiona helps you define the problem and narrow your focus, so you can innovate around a specific consumer challenge. In this episode, Fiona teaches you:
Crises like the pandemic foster innovation. But Fiona shares some advice on why you shouldn’t wait for the next crisis to force you into innovating. She elaborates on creating an organization and process that always breeds organizational innovation so you can try to plan for anything that might be around the corner. Another great thing Fiona and The Idea Suite are doing is trying to teach kids these skills at an earlier age. Fiona and Shelli Baltman (co-founder of The Idea Suite) are publishing a children’s book - The Greatest Helmet of All Time - about creative problem-solving.
We’re so excited for this to come out. You can pre-order the book here - https://www.amazon.ca/dp/B0BHXQ78MZ/ref=sr_1_1?keywords=the+greatest+helmet+of+all+time&qid=1665535173&qu=eyJxc2MiOiIwLjQzIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sr=8-1 Finally, Fiona wanted to shout out Cheekbone Beauty, an Indigenous-owned and founded, digitally-native, Canadian cosmetics company. Their mission is to help indigenous youth see and feel their value in the world while developing a sustainable cosmetics business - the perfect example of using constraints to create beautiful innovation and work. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 07 Mar 2023 | 68. Building an Insights Function from Scratch | 00:36:29 | |
All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it comes to making that transition. Jake Pryszlak is an Insights Manager at SailGP, a sailing sports and entertainment platform that specializes in organizing thrilling races around the world. In this brand-new episode, Jake walks us through: We think you’ll enjoy this episode boatloads, so be sure to tune in wherever you get your podcasts! -------------- Connect with Jake on his LinkedIn. Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
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| 12 Apr 2023 | 72. How to Craft a Sales Story that Retailers Will Love | 00:31:09 | |
To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell their products into retailers. In this episode, Ella talks about her work and how she creates an impactful sell story for these clients. Tune in to learn about:
Tune in wherever you get your podcasts and don’t forget to subscribe to Dig In for more inspiring insights stories. -------------- Connect with Ella on LinkedIn and check out May Insight's website. Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
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| 30 Oct 2024 | 107. How Verizon is raising the bar on accessibility in research | 00:24:17 | |
In this week’s episode, host Jess Gaedeke is joined by Claire Ferrari, Principal Accessible UX Researcher at Verizon, where they discuss the importance of accessible UX in modern design, the formation of the Accessible Insights Consortium at Verizon, and how they’re providing research teams with the tools to make their practices more accessible. | |||
| 17 May 2023 | 75. How to See the Future | 00:40:00 | |
"How can you predict what the next hot topic will be with the data that is available to you today?"
In this episode Joanna tells us about:
Check out Joanna's podcast Looking Outside -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 04 May 2021 | 2. Founders @ Virtually The Same on How to Host Online Events | 00:16:29 | |
In this second episode, Ian is joined by Virtually the Same, a comedy group comprised of Rayhan, Leo, and Tristan. The friends share their experience: - writing and directing for The Bob Comedy Revue - how they adapt their performances to the virtual environment - hosting online company events and parties | |||
| 13 Nov 2024 | 108. How social media is more than just a tool for brand-building | 00:31:21 | |
In this week's episode host Jess Gaedeke speaks with Christina Le, Head of Marketing, at Plot, the super cool new software company solely for social media managers. They discuss the value of social media as a strategic marketing tool, how community-led growth can amplify your product launch, and the challenges of B2B social media marketing. | |||
| 06 Dec 2023 | 90. How Kraft Heinz reinvents brands in a Gen-Z world | 00:28:34 | |
On today's podcast episode, host Jess Gaedeke has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brands (AKA Taste Elevation) at The Kraft Heinz Company. They discuss the new Taco Bell and Kraft Heinz retail partnership (keep your eyes peeled at your local grocery store), how companies are evolving to Gen-Z consumers, and how to make marketing ideas come to life without spending big. | |||
| 06 May 2021 | 3. Mark @ eatbigfish on Sustainability in Brand Marketing | 00:47:47 | |
Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, they discuss: - how to approach the conversation about sustainability in branding - how to build sustainability into marketing and what brands did well in telling a compelling sustainability story - how to market sustainability as a challenger brand | |||
| 16 Nov 2022 | 58. How to Maximize your Marketing ROI with Marketing Mix Modeling | 00:36:57 | |
This week’s guest fell in love with marketing mix modelling. Why? Because it infused math and data science, ads, and creative evaluation into one solution to help organizations understand their marketing budget and make smarter decisions. Hilary Borndahl is the Founder & Chief Executive Officer at Miix Analytics and focuses on Marketing Mix Modeling (MMM). Hillary discusses the changing digital landscape and new opportunities within ad units such as Netflix and Disney. She also dives into the difference between attribution for B2B and B2C, why it’s important to use sales and media data to make decisions, and why every single brand should have its own analysis. Tune in to learn: Such a pleasure having Hilary on the pod - super insightful stuff. And if you need some MMM experts, check our Hilary and Miix Analytics. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 01 Jun 2022 | 42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research | 00:40:20 | |
“How do you get to your ideas? How do you know what matters? How do you know what inspires your consumer?” Asking those questions highlights how this week’s guest is a natural big-picture thinker. Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, has been in insights his entire career. For him, it’s all about solving problems and embedding yourself within the lives of your consumers.
It was too much fun chatting with Doug. We could have probably kept talking for hours. Maybe it’s because of his passion for insights. Or maybe it’s because he said he’d be an improviser in an alternate life. While we bet Doug would have been great at that, we suspect it’s probably the passion. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 06 Oct 2021 | 21. Clodagh @ Coca-Cola on Creativity in Innovation Research | 00:30:10 | |
Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:
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| 29 Jun 2022 | 45. Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights | 00:33:31 | |
Today’s guest, Lisa Virgini, has more than 15 years of experience in consumer insights, strategy, and senior brand marketing at places like Coca-Cola, Ipsos, and Mondelēz. And soon, she is stepping out on her own. Lisa talked with Meagan about the power of leveraging experts, why there is no turnkey solution, and her journey into starting her own consultancy. Tune in to learn: Thanks again to Lisa for taking the time to speak with us for this episode. We wish her all the luck as she ventures into her new journey. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 17 Nov 2021 | 26. Founder's Spotlight: Mark @ Peak | 00:20:59 | |
In this week's Founder's Spotlight, Ian sat down with Mark Baltazar, the Co-Founder of Peak MultiFamily Investments. Mark has had an interesting career, spending the last couple decades as a brand researcher before flexing his entrepreneurial muscles as a Co-Founder of a residential business. Mark will speak to the opportunity he couldn't pass up in real estate, how his background in research and brand strategy has helped him build his brand, the surprisingly limited impact of Covid-19 on his business, and more. | |||
| 01 Nov 2023 | 86. Pizza Hut's recipe for innovation | 00:34:56 | |
On this week's episode, host Jess Gaedeke speaks with Ana Maria Figueres, Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culinary creations every year, they consistently redefine the QSR industry's limits, ensuring their place at the forefront of innovation. But how do they do it? Tune in to learn their secret behind creating iconic menu items and how innovation fuels success in the food industry. | |||
| 18 May 2021 | 5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment | 00:29:33 | |
Ian is joined by Elizabeth Charles, an educator, writer and founder of EHC solutions, an organization focused on building inclusive leadership through innovation, transformation and education. In this interview we will cover: - The ideas and fears associated with talking about racism and white supremacy - How the language and terminology around the topic of racism evolved over the years - How to address systemic racism in a workplace environment | |||
| 26 Jul 2022 | 47. Fernando Arendar, Founder @ Nitid Studio, Debunks Packaging Design Myths & Unpacks Neuropackaging | 00:31:18 | |
In his 15 years of work experience, Fernando Arendar has put his hands on almost every category there is. But throughout his time working with brands Unilever, Pepsi and Clorox, he’s carried a strong passion for branding and packaging design. In this episode:
If you’re someone who loves learning about branding or packaging in the CMG/FMCG space, this episode is for you. | |||
| 17 Jan 2024 | 93. Transforming insights to action with Visa | 00:27:35 | |
On this week’s episode of the podcast, Jess sits down with Michael Nevski, Director of Global Insights at Visa. Learn all about Michael’s background in marketing, client insights, and product management. We dig into the creation and impact of Visa’s Spending Momentum Index (SMI), a new way to learn and understand the health of consumer spending and their impact in driving economic trends. Tune in to learn:
Find us wherever you listen to your podcasts. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 04 May 2021 | 1. Steve @ The Schlesinger Group on How to Grow Your Business in a Pandemic | 00:15:16 | |
In this episode, Steve Schlesinger, the CEO of the Schlesinger Group, joins one of our co-founders Ian Ash to discuss: - How his business has grown while staying true to its mission despite challenges posed by the pandemic - What his vision of the future of insights looks like - What he thinks about the need for automation in the insights platform market | |||
| 24 Jan 2023 | 64. What AI Has To Do with Empathy | 00:34:58 | |
Qual research has, in years gone by, been viewed as sort of challenging to quantify. But today’s Dig In guest is chipping away at this type of historical stigma. Jared A. Feldman is the CEO & Founder of Canvs AI, an emotion and behavior insights platform. In this lively episode, Jared and our own qual expert Patricia King discuss how you can add empathy to qualitative research, turn unstructured data into quantifiable evidence, and how AI can help researchers power up their work. Tune in to learn:
-------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.
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| 15 Feb 2024 | 95. How to transform customer experience and lead your team to success | 00:28:21 | |
In this episode, host Jess Gaedeke uncovers Betsey Chungs's unique journey from CFO to CMO and her insights gained from diverse experiences at top organizations like TD Bank, American Express, and BMO. Together, they explore the importance of vision in driving customer experience, the power of personalized solutions, and the key milestones in measuring success. | |||
| 12 Mar 2025 | 115. Dig (In)spiration: How emotional insights unlock smarter marketing | 00:02:39 | |
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Jorge Calvachi, Director of Insights at La-Z-Boy, on the power of emotional connection in brand building—how tapping into emotional and social dimensions of comfort helps craft more meaningful campaigns, how a deep understanding of the consumer drives agility and innovation, and why even heritage brands need to continuously evolve to stay relevant in a changing world. | |||
| 15 Feb 2023 | 66. Dig's Founders on The Next Generation of Researchers | 00:20:07 | |
The Dig In episodes with Paul, Dom, Michael, and Ian are the ones everyone seems to like best. So we’ll be bringing them onto the podcast each month to chat about where our industry is going and how they’re building Dig to keep pace. In this month’s episode, we’re talking about the next generation of researchers, how the industry has changed for the better, and the crucial skills you need to have to work in the insights world. Tune in to learn: • Why curiosity and the ability to multi-task is so critical for insights professionals • The things they wish they’d known about working in research prior to starting a business • What skills are necessary for someone who wants to work in the insights industry (hint: it’s not just reading data) • The best way to leverage technology in your day-to-day • Those people that made a difference in their career path Tune in wherever you get your podcasts! -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.
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| 21 Mar 2024 | 99. How Google Pay has emerged as a revolutionary innovation | 00:24:00 | |
This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecurity and Data Privacy at Google. | |||
| 19 Oct 2021 | 23. Risa @ Tyson Foods on Why Researchers Should Be Strategists | 00:32:09 | |
Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. Tune in to learn:
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| 05 Feb 2025 | 113. How insights leaders can turn research into real business action (straight from a pro) | 00:28:54 | |
On this week’s episode, host Jess Gaedeke is joined by Elizabeth Oates, former VP of Consumer Insights at Ulta Beauty and author of More Than Just Interesting: How to Build an Insights Function for Impact. They discuss how insights teams can move beyond being “interesting” to truly driving business impact, the critical skills every insights professional needs to succeed, and why AI won’t replace researchers—but will make them even more essential. Check out the book here: https://www.paramountbooks.com/more-just-interesting-elizabeth?manufacturer_id=101 | |||
| 23 Aug 2021 | 15. Tom Johnson @ Dynata on How to Collect High Quality First Party Data | 00:24:06 | |
We've got another industry news episode this week. Our CEO Paul chats to Tom, EVP & Managing Director Americas @ Dynata. The two cover all things high quality research, how Dynata is working with their partners and clients to consistently deliver high quality insights, and what other research companies need to do to keep pace in an industry who’s addressable market seems ever-expanding.
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| 26 Feb 2025 | 114. Dig (In)spiration: Why failure is the ultimate teacher in innovation | 00:02:51 | |
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Paul de Larzac, President of Nestlé Ice Cream Canada, about the realities of product innovation—why failure is one of the best teachers, how the pressure to move fast can lead to critical missteps, and why taking smart, calculated risks is key to long-term success. | |||
| 02 May 2024 | 102. How Chobani redefined branding with augmented reality (AR) | 00:22:41 | |
On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees. | |||
| 23 Jun 2021 | 8. Will @ Focus Lab on How to Build a Consistent, Human Brand | 00:39:56 | |
Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts. They discuss why the best brands are consistent, which brands are doing brand marketing incredibly well, and why the hardest part of re-branding is managing change within the organization (and how to do it!). | |||
| 25 May 2021 | 7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions | 00:25:32 | |
In our first monthly industry news episode, Dig Insights' CEO Paul Gaudette is joined by Mike Stevens, Founder of What Next Strategy & Planning and Editor of Insight Platforms. They talk through major news in the research and technology landscape. | |||
| 31 Jan 2024 | 94. How to refresh a brand (successfully) with Swanson Health | 00:29:52 | |
On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful? | |||
| 04 Aug 2021 | 13. Hilton @ Kognitiv on How to Manage Culture Through Crisis | 00:22:41 | |
A truly relevant throwback from 2020. Hilton Barbour, Vice President of Marketing @ Kognitiv, chats to Ian about how to keep employees happy and motivated during a time of crisis. They touch on what transparency means in this context, which brands business leaders should draw inspiration from, the real reason that tone deaf communications arise, and more. | |||
| 29 Mar 2022 | 37. Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success | 00:28:19 | |
We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot topics for a growing CPG business like flavor innovation, gathering insights, and building teams. This time, we go team into omnichannel distribution and why it makes up the backbone of their business strategy. Tune in to learn:
Show Ed some love and give this episode a listen! And if you’re in the states, feel free to use his promo code ‘EDTWENTY’ to get 20% off an order at drinkolipop.com. Visit our website to learn more about Dig Insights and follow us on LinkedIn! | |||
| 14 Oct 2021 | 22. Founder's Spotlight: John @ Civil Pours | 00:20:45 | |
John, Co-Founder of Civil Pours, is back again to update us on his entrepreneurial journey. | |||
| 15 Feb 2022 | 34. Ruth at Simply Roasted on the ‘Better for You’ Category, Leading with Taste, and Crisps | 00:38:27 | |
This week, Meagan got chatting to Ruth Fittock, the Marketing Director at Simply Roasted Crisps. Ruth joined Simply Roasted after a decade in crisps/chips marketing at the likes of Pop Chips...so she’s got a whole host of knowledge to share about how to do marketing well within the ‘better for you’ category. Tune in to this episode to learn:
Simply Roasted is currently available in the UK. If you’d like to grab yourself a bag (or several) use the code Ruth’s team have set up for us - DIG30 - at checkout https://simplyroastedcrisps.co.uk/ | |||
| 08 Sep 2021 | 17. Founder's Spotlight: Joe @ Data Gives Back | 00:22:24 | |
Joe chats to our Marketing Director, Meagan, about how he's leveraged his 2-decades of experience in CPG research to build his own coaching business. You'll learn how he's approaching coaching in a unique way, the social enterprise that sits at the backbone of his company, and the trends impacting CPG.
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| 04 Jan 2023 | 62. How Conversational AI will Affect Market Research | 00:32:00 | |
"AI is an assistant. It's the human creativity that makes AI valuable." Kathy Cheng, founder and CEO of Nexxt Intelligence, started her career as an interpreter for qualitative research before becoming a moderator herself. She has spent most of her time in the qualitative research side of things and is now using AI to help bring some qual elements into qualitative research with conversational AI. Kathy explains why deep qual requires stimulation - more than just the conversation - and why AI can't replace it. She also highlights that light qual is more about listening and showcases how technology is already advancing the speed and capability of light qual. And Kathy hypotheses that a hybrid between qual and quant might be more of a new methodology that sits between qual and quant, rather than just two options you can pick and choose from. Tune in to learn: -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.
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| 22 Sep 2021 | 19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022 | 00:41:22 | |
In today's episode you'll learn:
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| 25 May 2022 | 41. Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers | 00:13:47 | |
With inflation hitting a 30-40 year high, consumers, brands, and everyone in between wonder how it impacts our daily lives. Marcie Connan, Executive Vice President at Dig Insights, fueled by an insatiable curiosity, led a study to find out the ins and outs of how inflation is actually impacting consumers.
A big thanks to Marcie and her team for putting this study together. If you want to learn more about the study or dive into how inflation has affected more than 40 different product categories, you can find the full report at https://diginsights.com/the-great-inflation-report/. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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| 25 Oct 2023 | 85. How Clorox mastered synthesizing real-life and product innovation | 00:25:12 | |
Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversation with Oksana Sobol, the Sr. Director, Insights Lead at The Clorox Company. Together, they dive into the fascinating world of innovation behind Clorox's new Free & Clear line, sharing real-world experiences and exposure that can inspire your professional life. | |||
| 30 Sep 2021 | 20. Mike @ InsightPlatforms on Industry News & Acquisitions | 00:21:34 | |
Mike Stevens joins our CEO Paul to chat about the trends their seeing across the research, analytics, and data industries (or is it 'industry'?). They'll discuss key acquisitions and what they signal, how buyers are becoming suppliers (and why that might be), and the importance of behavioural research right now. Ipsos acquires InfoTools and elects a new CEO (congrats Ben Page!). Pepsi launches PepViz, a brand new revenue stream for the consumer brand. Behavioural research is fast-expanding in definition and practice. Lots is going on, and Mike and Paul give their candid opinions on this and more. | |||
| 14 Dec 2022 | 61. The Fundamentals of Brand Strategy | 00:44:35 | |
Today’s episode is a masterclass on building your brand strategy. Susan Gillmeister, SVP of Planning at Havas, has spent her entire life, in some shape or form, in advertising. Driven by storytelling, Susan realized advertising is all about telling your brand’s story. If it’s a good story, you’ll connect to it on a human level - not just as a company trying to sell you something. Regardless of what you’re selling, you need to resonate with your consumer. Susan elaborates on why if you’re for everyone, you’re really for no one. Plus, she explains a Venn diagram that will help form the basis of your brand strategy. Tune in to learn:
-------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.
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| 12 Jan 2022 | 31. Hilton Barbour on Empathy in Remote Working, Aligning Strategy & Corporate Culture, and The Great Resignation | 00:32:37 | |
Hilton Barbour, seasoned marketer and perhaps the most eloquent guy we’ve ever spoken to, is back for our first episode of Dig In in 2022. This 30-minute episode is a transparent and honest look at what positive corporate culture should mean for today’s workforce. Tune in to hear Hilton and Ian discuss: - How to show genuine empathy to employees in our new working reality | |||
| 19 Mar 2025 | 116. How Hershey’s Kisses became a masterclass in brand reinvention | 00:32:55 | |
On this week’s episode, host Jess Gaedeke is joined by Ron Burrage, design industry veteran and strategist at goDutch to explore the lessons learn from the Hershey’s Kisses brand refresh, how cross-functional collaboration fuels innovation, and how design is a strategic tool that connects brands with consumers in meaningful ways. | |||
| 27 Sep 2022 | 54. How You Can Use Artificial Intelligence in Market Research | 00:34:46 | |
This week we’re digging into Artificial Intelligence (AI). And what better person to talk to about this topic than Joel Anderson, our EVP and a true AI expert? As a leader of our Advanced Analytics department, Joel has helped push automation to the next level at Dig. Together with his innovation team, Joel leverages AI to develop tools that can aid insights pros in everyday research needs. Besides that, Joel is also doing a Masters degree in Applied AI - we told you, he’s an expert. Tune in to this episode to learn: Thanks to Joel for sitting down with us. Plus, don’t forget to subscribe and turn on notifications wherever you get your podcasts. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.
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