Device Nation Podcast (Kevin Brown)

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A conversation with HSS Orthopedic Surgeon and Chief Medical Innovation Officer, Dr. Michael Ast!  We talk about the Foundation for Physician Advancement, the Business of Medicine, Stark Laws, gymnastics!!

In December, HSS announced the appointment of Dr. Ast as the new Vice Chair of the HSS Innovation Institute and Chief Medical Innovation Officer. Dr. Ast, an assistant attending surgeon on the Adult Reconstruction and Joint Replacement Service, has extensive experience in value-based care implementation, advanced technology for surgical training and data integration and analytics. In his new role, Dr. Ast is working closely with members of the Innovation Institute team to support viable new offerings that can improve clinical outcomes, enhance the patient experience or lower the cost of care delivery in a meaningful way.

Clinic: Michael P. Ast, MD - Hip and Knee Replacement | HSS
Foundation for Physician Advancement: Home - Foundation for Physician Advancement (buildingasuccessfulpractice.org)
HSS Innovation Center: Innovating to the Most Challenging Cases (hss.edu)
HSS Innovation Team: HSS Innovation Team

Is our reaction to the USS Business of Medicine that of an Undertaker, a Caretaker, or an Overtaker?  A product that might be a valuable addition to your bag as an Overtaker:

Website: Induce Biologics

Contact: nick@induce-surgical.com

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A conversation with  President -Elect of the Society of American Shoulder and Elbow Surgeons, the CEO of COR, the Liege of Lateralization, Dr. Mark Frankle!  We talk about his pioneering work as an implant design surgeon, an amazing story you don't want to miss.

Dr. Frankle has been with Florida Orthopaedic Institute since 1991 and received his fellowship training at Mayo Clinic in Rochester, Minnesota.  He  has authored more than two hundred articles in professional journals, maintains ongoing research projects and has presented his findings at various professional conferences. He also has been serving as a reviewer of the Journal of Orthopaedic Research.

He is the director of the Biomechanical Shoulder and Elbow Research Lab at the University of South Florida College of Engineering. He is also the director of the Shoulder and Elbow fellowship program, a collaborative effort between Florida Orthopaedic Institute and the Foundation for Orthopaedic Research and Education. He received the prestigious Charles S. Neer award for Basic Science from the American Academy of Orthopaedic Surgeons.

Visit Dr. Frankle: Marc.Olarsch@djoglobal.com

Clinic Site: https://www.floridaortho.com/physicians/mark-a-frankle-m-d/

A bank owned by Orthopaedic Surgeons, FOR Orthopaedic Surgeons?
Physicians First Bank: https://www.physiciansfirstbank.com/

Social Media...what to do these days?  Device Nation offers a simple strategy to help build YOUR brand,

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A conversation with former President of the Knee Society and Hip Society, Deputy Director of CCJR, Founder of Operation Walk USA  Dr. Adolph Lombardi!  We talk about his pioneering work as a patented implant design surgeon, JIS, ASC's, his biggest automobile regret, and the SUITS!!!

Dr. Lombardi is the president of JIS Orthopaedics, formerly known as Joint Implant Surgeons, a medical practice he first joined in 1987.   He pursued two fellowships in reconstruction of the hip and knee—one with Thomas H. Mallory, MD at Joint Implant Surgeons and the other with Gerard A. Engh, MD at the National Hospital for Orthopaedics and Rehabilitation and Anderson Orthopaedic Institute.

Dr. Lombardi had a vision for a physician-owned musculoskeletal specialty hospital, which spurred the development of New Albany Surgical Hospital in 2003, and acquired by Mount Carmel Health Systems by 2007. In 2013 he and his partners opened ambulatory surgery centers White Fence Surgical Suites and Southeastern Ohio Surgical Suites, where they have performed over 10,000 outpatient arthroplasties. 

He designed the Maxim and the Vanguard Knee Systems, the AVL Anti-Subluxation Rotating Hinge Knee, the Max-Ti Reconstruction Acetabular Cage System, the Taperloc Complete Hip System, and the Signature System in which patient-specific custom guides for performing arthroplasty are generated from preoperative imaging studies. Lombardi has been a clinical investigator for several FDA clinical trials and holds multiple patents related to instrumentation and implants.

Clinic Site: https://www.jointimplantsurgeons.com/physicians/dr-adolph-lombardi-jr

Why is the Prevena rep making a sale that should be YOURS??
https://www.genadyne.com/products/uno

Networking...what should you be doing these days?  The same as last year but with just more "zing" and "pep"?

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Device Nation heads to Music City for an inspiring conversation with Dr. Will Kurtz!   We talk about his patents, branding, social media, and what can help make surgeons successful in todays environment....and (a first for the show) we talk to one of his reps, Zach!

Dr. William B. Kurtz is a board-certified, fellowship-trained orthopedic surgeon who specializes in hip and kneereplacements.  Dr. Kurtz holds a bachelor's degree in mechanical engineering from Rice University and graduated medical school from The University of Texas Southwestern Medical School at Dallas with Alpha Omega Alpha honors distinction. He completed a residency in orthopedic surgery at Vanderbilt University Medical Center, followed by a subspecialty fellowship in adult reconstructive joint surgery at New England Baptist Hospital in Boston. He is now currently on the medical staff at Saint Thomas Midtown Hospital, Saint Thomas Hospital for Specialty Surgery, and Centennial Medical Center.

Dr. Kurtz currently serves as the President of the TOA board, as the Chief of Orthopedics at St. Thomas Midtown Hospital, on the surgical advisor board for both the custom Conformis knee and hip replacements, and on the OrthoForum board. He has developed both knee and hip replacement implants and holds over 14 patents. He is a member of the American Academy of Orthopedic Surgeons, the American Academy of Hip and Knee Surgeons, the Tennessee Orthopedic Society, and the Vanderbilt Orthopedic Society. He has continued involvement in scientific research throughout his career. He published his study on the effects of bony impingement on range of motion in total hip arthroplasty in 2009 and his patented leg length study in 2011. He is currently involved in a 10-year prospective custom knee and hip replacement study and has completed two studies with Dr. Richard Komistek analyzing the kinematics of custom knee replacements, which were published in Journal of Arthroplasty in 2017.

Clinic Site: https://toa.com 

Want to add a quality AND  value proposition cement to your bag?  Check out G21:
https://www.g-21.it/en/product/orthopedic-bone-cements/

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Device Nation sits down for an inspiring conversation with Herrick Siegel, MD, Section Head of Orthopedic Oncology at UAB Medicine in upstate Alabama …..a must follow on LinkedIn if you like profoundly challenging reconstruction cases. Dr. Siegel offers hope to these patients, bringing his unique skill set of confidence and capability to the table!

We also discuss his work on the Signature Orthopaedics Spartan Stem, a compelling implant with an incredible design aesthetic!!!!

Will, a rep who calls on Dr. Siegel, shares practical ways you can deepen your position with your Doctors, employees of the hospital, employees of the company/companies you work for, and competitive peers. We also look at products to widen your income base (multiple revenue streams is the moat around your business), is Link that product your should add to your bag?

Clinic Site: https://lnkd.in/dK8ejhxc
LinkedIn: https://lnkd.in/dhWXPC69
Signature Spartan Stem: https://lnkd.in/dUXrD69m
Link Orthopaedics: https://lnkd.in/dqQHGcd5

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It's a Supply Chain Spectacular as Device Nation sits down for an inspiring conversation with Assistant Vice President of Procurement and Medical Device Management with LifePoint Health, Greg Mays, HMBA!  We talk about rep and supply chain "pearls and pitfalls", cap pricing, vendor contracts, vendor credentialing and more!

Before joining LifePoint, Greg was a Group Director at HealthTrust Purchasing Group and specialized in consulting  with member hospitals to help them achieve better value in their Medical Device sourcing.

Greg was in Orthopaedic implant sales (Sports Medicine, Hip/Knee and Extremity) for over 14 years!  He began his career as a "Tech-rep" and has progressed to a Full Sales Associate, then Territory Manager. This experience involved him with professionals from a variety of backgrounds from surgeons and hospital CEO's, to surgical staff and instrument techs.

Follow on LinkedIn: https://www.linkedin.com/in/gregorymays/
LifePoint Health: https://lifepointhealth.net
What's a GPO? IDN? https://www.carevoyance.com/blog/gpo-and-idn-sales-process

The 1 in 60 rule is a rule of thumb which states that if a pilot has travelled sixty miles then an error in track of one mile is approximately a 1° error in heading, and proportionately more for larger errors.  Inversely, if we stay on the same heading we've always been on in medical sales....will we land at the intended destination?  Consider looking at degrees of course correction, NEW models to bring more value to all parties involved, especially the patient!

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Device Nation brings you Dr. Richard Yoon, Orthopedic Trauma and Reconstruction specialist at Barnabas Health Medical Group for an inspiring conversation about his path to medicine, tips and tricks for DFR, Peri-prosthetic FX,  Haidong GumDo!!!

We also discuss his work on the launch of  SMRA, an organization dedicated to helping medical representatives navigate their way successfully through the business of medicine changes that are underway.  "The voice of the business of medicine",  Dr. Michael Ast of HSS  joins the discussion on this very topic!  You will be inspired and encouraged hearing why this A-list faculty of surgeons and reps want to help the likes of US!!

Clinic Site: https://www.richardyoonmd.com
Royal Biologics: https://royalbiologics.com/
Haidong Gumdo Demo: https://www.youtube.com/watch?v=-0JVZu_-TSQ
Follow Dr. Yoon on LinkedIn: https://www.linkedin.com/in/richardsyoon/

Sign up for the October SMRA Meeting: https://www.medrepsociety.com

Vendors, do you have a product  reps may want to consider having in their bag?  Would you like an opportunity to demonstrate to the "best of the best" at this meeting? 

Email us at devicenation@protonmail.com as we want to help!

Dr. Ast Device Nation Interview:https://podcasts.apple.com/us/podcast/medical-device-podcast-dr-michael-ast/id1499539300?i=1000551349722
Dr. Ast on the ASC trend underway: https://youtu.be/G9lmNoeo-A4

Do young players need a guitar lesson to get off on the right foot?  What about the seasoned axe-slinger?  Now, more than ever, we need to surround ourselves with "Calebs" to successfully navigate this next chapter in medical device! 🎸🎸

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A big conversation with an incredible Orthopedic Surgeon and Rush Fellow, Dr. Brian Culp!  We talk about his practice at Princeton Orthopedic Associates, the value of speaking Spanish, Surgeon Wellness,  running with the BULLS and much more!!!

Clinic: https://www.princetonorthopaedic.com/our-team/brian-m-culp-md/
Building a Better Rep: https://www.medrepsociety.com/events/
Building a Better Surgeon: https://www.buildingasuccessfulpractice.org

Big Is Cool Again!

Device Nation delivers a few big pointers to Chris and his class at Medical Sales College, things young reps need to consider in 2022....it's not the 80's anymore!

Electro Mixes to take you back: https://www.youtube.com/user/james21jr

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A Mt. Rushmore-worthy conversation with legendary Wake Forest Chair of Orthopaedic Surgery, Dr. Andrew Koman!  We talk about his pioneering work with cerebral palsy patients, leadership strategies, distal radius fractures, Lionel trains,  and much more.  A truly inspiring conversation I know you will enjoy! 

Clinic: https://www.wakehealth.edu/providers/k/l-andrew-koman
Accomplishments: https://school.wakehealth.edu/faculty/k/l-andrew-koman
OREF Recognition: https://ryortho.com/2019/05/l-andrew-koman-m-d-receives-oref-award/
Cerebral Palsy: https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(04)16207-7/fulltext

We also talk with a real legend on the rep/distributor side of the aisle, Mr. Fred Anderson of Charlotte, NC!  His experience as a Cintor rep, Osteonics distributor, VP of sales and much more....a lot of sage wisdom here for us box-openers!

The answer to your issue is most likely just "two tables away"....join us in Charlotte as we collaboratively look for the answers to just that: https://www.medrepsociety.com/charlotte-agenda-2022/ 

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Part one of a Blue Devil BOGO, a Duke Dynamic Duo....Drs. Andy Schwartz and Dr. Michael Bolognesi!  We kick off this titanic two-for-one talking with Duke fellow, and newly-minted Iowa City Orthopod, Dr. Andy Schwartz!  We cover a lot of ground here, his work at Duke, his peerless implant identification acumen, hip revisions, his vision for the career in front of him, the mnemonic "MEH"....it's anything but, as it can help us as reps, you'll be inspired!

Clinic Link: https://uihc.org/providers/andrew-m-schwartz

Twitter: https://twitter.com/aschwartz45

Is medical device sales a mission, or a job?  What can playing through a Strymon Blue Sky reverb pedal teach us about being a positive presence in the lives of those around you?

Strymon Pedals: https://www.strymon.net

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Part Two of a Blue Devil Bilateral, a Duke Dynamic Duo, a Titanic Two-for-One.....Device Nation sits down with beloved Duke Division Chief of Reconstruction Service, Dr. Michael Bolognesi! We cover all 120 yards of his career, from walking on as a defensive back for UNC, to his many accomplishments off the field as Duke Orthopedic Surgeon, Mentor and Organizational Leader.

You will learn:
-What it's like operating on personal icons
-The "40-year" decision
-The recipe for "Witches Brew"
-What he thinks about Device Reps......and so much more!!!

Clinic Link: https://www.dukehealth.org/find-doctors-physicians/michael-p-bolognesi-md
Coach K Knee Replacement: https://www.usatoday.com/story/sports/ncaab/2017/08/13/duke-coach-krzyzewski-undergoes-knee-replacement-surgery/104567222/
When the Student becomes the Surgeon: https://abc11.com/unc-football-joint-pain/5330629/
Heading to the Hill: https://ryortho.com/breaking/orthocarolina-surgeons-head-to-hill-for-joint-replacement-talks/

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A "Comprehensive Conversation" with John W. Sperling MD, MBA,  Professor of Orthopedic Surgery and Vice-Chair of the Department of Orthopedic Surgery at the Mayo Clinic in Rochester, Minnesota!  We talk about his incredible body of work, the Zimmer-Biomet Comprehensive shoulder system, shoulder tips and tricks....fly fishing!!

Doctor Sperling is an internationally recognized expert on primary and revision shoulder surgery and has more than 260 peer reviewed publications. He has served in numerous leadership roles evaluating medical technologies and has been actively involved in the development, patenting, and commercialization of medical devices. Dr. Sperling has worked with a breadth of health care companies from start-ups to large corporations as well as an advisor to a number of venture capital firms. 

LinkedIn: https://www.linkedin.com/in/john-sperling-5390891bb/
Clinic Site: https://www.mayoclinic.org/biographies/sperling-john-w-m-d/bio-20054098#!
Glenoid Access Retractor: https://www.innomed.net/PDFsInnomed/InnoShoulderSurgeryRetractorSystem.pdf

What is Generation Z telling us about our leadership effectiveness?  What can the FBI Behavioral Stairway model teach us about being a successful team member, leader, distributor or CEO??

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Device Nation  sits down for a conversation with "crackerjack" surgeon Dr. Ryan Nunley as we talk cementless knees, technology, AAHKS....hamburgers!

Dr. Nunley received his undergraduate degree from Vanderbilt University in Nashville, TN, and his medical degree from the University of North Carolina School of Medicine in Chapel Hill, North Carolina. He completed his residency at the Washington University School of Medicine. Dr. Nunley completed a Health Policy Fellowship from the American Academy of Orthopaedic Surgeons in Washington, DC as well as a fellowship in Joint Preservation, Resurfacing and Replacement at Washington University School of Medicine.

 Dr. Nunley is consistently recognized in "The Best Doctors in America" list.

LinkedIn: https://www.linkedin.com/in/ryan-nunley-932895171/
Clinic Site: https://www.ortho.wustl.edu/content/Patient-Care/2663/Find-a-Physician/Physician-Directory/Ryan-Nunley-MD/Bio.aspx
Romtech: https://www.romtech.com

Reps of all experience levels are leaving our space at a rate that is noticeable now....what is going on? We look to a 1989 Rob Base hit to kickoff our series examining how to maximize 'Joy" and minimize "Pain" in 2023!

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Device Nation sits down for a most festive conversation with "Surgeon Santa" Dr. Paul Fellers!  We talk about his incredible work in medical missions, improvisational skills operating in developing countries, the rare "Ecuadorian Cholo"....Dracula!!

In 2000 Bayside Medical Missions committed to long term work in Ecuador providing volunteer opportunities for health care professionals to offer medical care to those who would otherwise not be able to receive it. Working together through strong relationships with local physicians and professionals quality ongoing care is achieved.

Bayside Video Montage: https://www.youtube.com/watch?v=ROZnnXKQtjk

The Man: https://www.al.com/pr-community-news/2010/08/grand_summer_ball_to_honor_dr_fellers.html
The Work: https://www.baysidemedicalmissions.org/about
Bayside Orthopaedic: https://baysideortho.com/about-us/mission-work/

Tidings of great JOY under assault?  Time to protect the Numerator from the Denominator!

Hope you all have a Happy Holidays and a very Merry Christmas!!
🎄🎄🎄🎸🎸🎸

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A conversation with former President of the Knee Society,  Dr. Gil Scuderi!  We talk about his pioneering work as an implant design surgeon, working alongside Dr. John Insall,  MIS, technology, making revisions as simple as 1-2-3!!

As a board certified orthopedic surgeon for over 20 years, Dr. Scuderi has an abundant experience in adult knee reconstruction and sports medicine with surgical techniques that include arthroscopic, minimally invasive and full open procedures. While he specializes in all disorders of the knee, he has pursued innovative developments in total knee replacement, gender specific knee designs and revision total knee replacements. Dr. Scuderi was the first orthopedic surgeon on Long Island to implant the first knee replacement specifically designed to fit a woman s anatomy. 

His contributions to the orthopedic literature are extensive with over 100 published scientific articles and book chapters in orthopedic medical journals and textbooks. He has also edited several textbooks on total knee replacement, sports medicine and knee surgery, and continues to lecture worldwide on reconstructive knee surgery. Dr. Scuderi is a member of several orthopedic and medical organizations, has served on numerous committees, and was the president of the Knee Society from 2012 -2013. Committed to education, he is the Adult Knee Reconstruction Fellowship Director at Lenox Hill Hospital.

Clinic Site: https://www.northwell.edu/find-care/find-a-doctor/orthopaedic-surgery/dr-giles-r-scuderi-md-11317635

We explore the "P" in our mnemonic "Pain"....the people in charge making some decisions that we, as reps, would never make.  What do we do with that and how do we minimize the distraction?

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A conversation with Orthopedic Surgeon, Healthcare  Innovator and LinkedIn Top Voice Benjamin J. Schwartz, MD, MBA! 

Dr. Schwartz is fellowship trained in adult reconstruction of the hip and the knee with over 13 years of experience in private practice. The focus of his career has been delivering high quality, evidenced-based musculoskeletal care with an emphasis on fostering the doctor-patient relationship. As a result, he has received awards for Excellence in Clinical care and was a top performer in the CMS BPCI-A program in 2019. As part of his commitment to quality and evidence-based medicine, he has served both nationally and locally on a variety of committees.

In addition to his clinical work, Dr. Schwartz has extensive experience in digital health, currently serving as Chief Innovation Officer for Healent, an early stage healthcare technology company. His experience in health tech also includes several mentorship positions with incubators, accelerators, and hack-a-thons including MassChallenge, MATTER Health, and MIT Hacking Medicine and advisory roles with Osteoapp.ai, QuadrantEye, and Enhatch.

Also, Dr. Schwartz was named a Castle Connolly Top Doctor for Orthopedics for 2022.

Clinic Site: https://www.benschwartzmd.com/adult-hip-knee-reconstruction-specialist-peabody-beverly-essex-ma-benjamin-schwartz-md.html
Follow on LinkedIn: https://www.linkedin.com/in/ben-schwartz-md/Healent Medical: https://healent.com
MIT Hacking Medicine: https://www.hackingmedicine.mit.edu
OsteoApp: https://osteoapp.ai

We explore the "A" in our "Pain" mnemonic as part of our Joy and Pain series...."Atmosphere."  Own the Air!!!

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A conversation with Orthopedic Surgeon, Hospital CEO, former AAHKS President and  healthcare consultant Mark Froimson, MD, MBA! 

Mark I. Froimson, MD is the past President of the American Association of Hip and Knee Surgeons (AAHKS). Prior to that, he was the Executive Vice President and Chief Clinical Officer of Trinity Health, a major national non-profit Catholic healthcare system comprising 93 hospitals in 22 states. Before his executive leadership position at Trinity Health, Dr. Froimson was president and chief executive officer of Euclid Hospital, a Cleveland Clinic Hospital. Dr. Froimson served as a staff surgeon in the Department of Orthopedic Surgery at the Cleveland Clinic for over 16 years, during which time he held a variety of leadership positions including president of the professional staff, vice chair of the Orthopedic and Rheumatologic Institute, and member of the Board of Governors and Board of Trustees.

Dr. Froimson received a B.S. in philosophy from Princeton University, an M.D. from Tulane University School of Medicine and an MBA from the Weatherhead School of Business at Case Western Reserve University.  The author of book chapters, abstracts and review articles, his work has been published in many scientific journals including the Journal of Arthroplasty, the Journal of Bone and Joint Surgery, the Cleveland Clinic Journal of Medicine and the American Journal of Orthopedics. He also serves in the editorial capacity for a number of scientific publications.

Consulting Site:https://riversidehealthadvisors.com
Follow on LinkedIn: https://www.linkedin.com/in/mark-froimson-md-mba-78840914/

We explore the "I" in our "Pain" mnemonic as part of our Joy and Pain series...."INCOME!"  Is it possible to make more than last year in a climate of declining ASP?

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Device Nation leaves the OR suite and heads to the C-Suite for an inspiring conversation with Francesco Siccardi!  We talk about his current role as CEO at Medacta, "bikinis",  Geisinger, KA, sphere, even a little guitar! 

Mr. Siccardi joined Medacta International in 2002 and served as a Member of its Board of Directors since 2003. He then served on the Board of the Company from its incorporation until March 21, 2019. Following the retirement of the Company’s Chairman, Mr. Siccardi was appointed Chief Executive Officer as of November 1, 2018. Prior to becoming CEO, he served as Executive Vice-President and Medical Affairs Manager (from 2013 to 2014) and as Executive Vice-President (from 2014 to 2018). He further served on the Board of various Medacta Group companies internationally.

Medacta is an international company specializing in the design, production, and distribution of innovative orthopaedic products, as well as in the development of accompanying surgical techniques. Established in 1999 in Switzerland, Medacta is active in joint replacement, spine surgery, and sports medicine.

Through the M.O.R.E. Institute, Medacta supports surgeons with a comprehensive and tailored program dedicated to the advancement of medical education. Medacta is headquartered in Castel San Pietro, Switzerland, and operates in over 50 countries.

Website: https://www.medacta.com
Career Opportunities: https://www.medacta.com/EN/careers

We explore the "N" in our PAIN mnemonic, as we conclude our Joy and Pain series...."Nventory!"  Since manufacturing more implants for ourselves isn't an option,  what ARE our options???

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You might need supplemental oxygen on hand for this episode as we’re going 30,000 feet up talking with Greg Paul, the only known person to have summited Mt Everest, the highest mountain above sea level, with not a microfracture, not a pfj, not a uni nor a TKA,  that would be too easy!   He got his 44,250 steps in with bilateral knee replacements….just an incredible and inspiring story! 

So what do YOU want to achieve personally, relationally, professionally this week, this month, this year and what are the obstacles in the way?  Today marks the launch of our "Summit Series",  as we learn from Greg Pauls experience to how summit these personal and professional mountains, both safely AND successfully!

Facebook: https://www.facebook.com/greg.paul.777
Instagram: https://www.instagram.com/gregclimbing/?hl=en
The Story: https://www.deseret.com/2016/6/11/20590191/how-a-61-year-old-utah-man-made-history-by-summiting-everest-with-two-artificial-knees

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Prontosan is a great wound irrigation solution that can potentially take the wound from "clean enough" to "more than enough."

JOEI publication: https://journaloei.scholasticahq.com/article/72787-novel-intra-operative-wound-irrigation-solution-to-manage-infection-prevention-in-patients-undergoing-primary-joint-arthroplasty-retrospective-revie

More information: https://www.bbraunusa.com/en/products-and-therapies/wound-management.html



What's in YOUR bag?

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Part Two of an inspiring conversation with Greg Paul, the only known person to have summited Mt Everest sporting  bilateral knee replacements….just an incredible story! 

You'll learn which implant company has the bragging rights, the storm that almost ended everything, Krakaur's book "Into Thin Air", what's up with the  trash pile on the summit, and much more!!

We continue our "Summit Series",  as we learn from Greg Pauls experience on how to summit these personal and professional mountains, both safely AND successfully!  What do YOU really believe about yourself, others,  and the tasks in front of you?

If you hold a Belief,
You think a Thought,

If you sow a Thought,
you reap an Action

If you sow an Action,
you reap a Habit

If you sow a Habit,
you reap a Character

If you sow a Character,
You reap a DESTINY

Facebook: https://www.facebook.com/greg.paul.777
Instagram: https://www.instagram.com/gregclimbing/?hl=en
The Story: https://www.deseret.com/2016/6/11/20590191/how-a-61-year-old-utah-man-made-history-by-summiting-everest-with-two-artificial-knees

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A truly inspiring conversation with the COO of Zimmer-Biomet, Ivan Tornos!  Truly a successful summiteer of so many mountains in our  industry,  what can we learn from this accomplished climber to help us on our journey?   

Nearly 3 decades of success in the medical space delivering on commitments at every turn, you'll want to take notes on this episode as he shares:

-Device Rep predictors of success 
-What are the 4 ways in which we approach problems
-The difference between "mentorship" and "sponsorship"
-The value of thinking beyond the Operating Room

.......and much, much more!!

Health Care Technology Award: https://thehealthcaretechnologyreport.com/the-top-25-healthcare-technology-leaders-of-new-york-for-2023/
Careers at Zimmer Biomet: https://www.zimmerbiomet.com/en/about-us/careers.html
"I say buy ZMH" https://www.cnbc.com/2023/07/25/cramers-lightning-round-zimmer-biomet-is-a-buy.html

"Belief" eventually affects "Destiny"....what belief systems aid us in our summit attempts, and which have the potential to keep us stuck at basecamp?   

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Device Nation travels across the pond for a cuppa and a sit down with Consultant Surgeons Derek McMinn and Ronan Treacey!  Pioneers in the hip resurfacing procedure, we talk about the BHR, MOM, NIH,  Purple Cows and Polymotion!  So much respect for these bright as a button blokes, their passion and belief in this procedure (in spite of significant headwinds) will inspire you!!

You will learn:
-Why "Mister" instead of "Doctor"
-Does volume matter as an NIH surgeon
-What role do reps play in the UK
-The pitfalls and pearls of MOM
-The development of their solution...the BHR
-The newest flavor: Polymotion
.....and so much more!!


Mr. Derek Mcminn: https://www.mcminncentre.co.uk/derek-mcminn.html
Mr. Ronan Treacey: https://www.ronantreacy.co.uk/
Birmingham Hip Resurfacing: http://www.losmdfw.com/bhr/implant.htm
Polymotion: https://www.jointmedica.com/thepolymotionhr

Mentorship and Sponsorship:  
How are they connected?  Are we "Sponsor Worthy?"

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Centennial Celebration!  100 episodes is a special milestone, so today we bring a very special guest for a very special audience.....an inspiring conversation with reconstruction legend Dr. Bill Harris!!

Introducing him is but another very special guest,  current President of the Hip Society and Harris Hip Fellow, Dr. Bill Jiranek!

You will learn:
-The origin of the modular acetabular shell
-Osteolysis, and how it was eradicated
-The genesis of cross-linked polyethylene
-The eventual prevention of DVT

And much, much, more!!

LifetimeAchievement Award: https://www.globenewswire.com/en/news-release/2022/09/28/2524382/0/en/94-Year-Old-Orthopaedic-Surgeon-William-H-Harris-M-D-World-Renowned-Medical-Pioneer-Inventor-Mentor-Receives-Lifetime-Achievement-Award.html
Q & A: https://blog.oup.com/2018/01/dr-william-h-harris-reflects-career-advancing-orthopedic-surgery/
Harris Hip Score: https://www.physio-pedia.com/Harris_Hip_Score#:~:text=The%20HHS%20is%20a%20measure,and%2090–100%20%3D%20excellent.


Marginal gains....Getting better by 1% every day can payoff exponentially over time!!

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Grapevine, Texas is officially in the rearview mirror!

Device Nation shares thoughts from the trip, the floor,  and presents quite possibly the least prestigious awards of the entire meeting...."Best Pitch" and "Purple Cow!"  

We take the mic into some of the booths to share what industry is excited about.  What excited you?

This is officially a "don't miss" meeting in our space, look forward to seeing you there next year!!

Official Site: https://meeting.aahks.org
Poster Exhibits: https://aahks.apprisor.org/epsWelcome.cfm?CFID=2220476&CFTOKEN=aa8195db8979e1c1-29F453CC-0254-9A02-1CB99B8D7DD25BC5
Dr. Parvizi Keynote Address: https://www.youtube.com/watch?v=y23Tex8heSY

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Device Nation goes back across the pond for a conversation with a name you need to know....Mike Tuke!  Mr. Tuke, along with Mike Freeman and Vera Pinskerova, were instrumental in bringing to market what is now a ubiquitous articulation, the medially-stabilized knee. We talk about his storied career involving Finsbury Orthopedics, Delta Motion, Corin, MatOrtho, as well as learning about the new Recerf COC hip resurfacing system and the unique Saiph knee!

"If you don't have a go, you'll never know"

ReCerf: https://www.matortho.com/news/recerf-ceramic-hip-resurfacing
Saiph Knee: https://www.matortho.com/products/saiph-knee-system

Looking for marginal gains in your OR or ASC?  Check out the One Tray EZ-Trax system! https://onetray.com/products/eztrax/

Email Inquiries: thetotalsolution@onetray.com

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The One Tray EZ Tray system is something you should consider as an OEM, Distributor or Rep.  I use it all the time now,  and can say firsthand it's a winner! 

In this episode you will learn about:

-Why you should care about IFU's
-Validations...what are they?
-Why dry times?
-How the One Tray was invented
-How you can be a hero in CSS and the OR
-How this tray can help YOU

.....and so much more!!

EZ-TRAX Tray Information: https://onetray.com/products/eztrax/

Email to request free trial: thetotalsolution@onetray.com

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Device Nation goes north  to Oklahoma City for a most festive conversation with Dr. Paul Jacob.  The first known podcast to utilize conversational haptic feedback as we talk about his amazing career, his service to the community, his robotic journey, a truly inspiring surgeon!

On this installment you will get answers to:

-Why wearables?
-What can reps do to help  their surgeon that may be a difficult ask?
-What is a "Gentleman's Fellowship?"
-What IS a robot?
-"Christmas-palooza" at Fort Wilderness?
-How has this Surgeon Santa lost so much weight?

.....and so much more! 

Dr. Paul Jacob: https://www.drpauljacob.com
In the News: https://www.prnewswire.com/news-releases/paul-brian-jacob-do-becomes-first-in-oklahoma-to-achieve-srcs-master-surgeon-in-joint-replacement-and-robotic-joint-replacement-accreditations-301666114.html

We take you on our Christmas vacation road trip to CCJR.  What a trip, what a brisket sandwich,  what great content as they really put the "meat" in meeting!  

Hope to see YOU in Orlando next year:  https://ccjr.com

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A big part of every National Sales Meeting is to cast vision and get everyone excited for the upcoming year.  Device Nation has sought out and solicited the thoughts of Reps, Surgeons and Industry Leaders to do just that, asking all this simple question: 

"2024....What's on Your Mind?"

Their answers will hopefully empower, equip, and inspire you to a 2024 for the record books, as I truly believe this will be a BREAKOUT year for many Reps, Surgeons, and Companies in the Device Nation audience!!

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Multiple streams of revenue are the future in our industry for reps AND surgeons. What if one of those streams was....YOU?  Pitchsink is where ideas meet talent, so if you have a device idea you want commercialized, if you have a talent to serve our community, monetization could very well be in your future!!

Steven Flutie has such an incredible story as a former box opener, to now full-time entrepreneur.  You will walk away inspired!

We also talk to Barry, a former employee in South Florida at Sears and Roebuck...remember their catalog?  Widely regarded by industry insiders as one of the most monumental collapses in business history.  What can we learn from this case study that can help us personally and professionally?

Which of the following is the primary driver of your team, practice or company??
Process
Profit
People
Product

PitchSink: https://pitchsink.com/
News Release: https://orthospinenews.com/2024/02/19/denver-co-pitch-sink-launches-to-drive-medtech-innovation-with-elite-talent-community/

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Device Nation sits down for a most inspiring conversation with Dr. James "Hutch" Huddleston, current President of AAHKS.   We talk about his amazing career, his experiences lobbying on behalf of surgeons, IQR, the future of joint reconstruction, why AAHKS has been so successful, and so much more!!

We then pivot to Vernon, New Jersey to visit "Action Park."  This waterpark during the 1980's was considered the most dangerous amusement attraction in the US, are there any teachable moments we can apply to our industry??

Lastly, what about offsite sterile processing for the ASC?  I believe it be the future, as it's one of those rare services that brings value to every single stakeholder....especially reps.  Device Nation visits the beta facility in Boca Raton, to give you a backstage glimpse of what's on the way!

Dr. Huddleston Clinic: https://stanfordhealthcare.org/doctors/h/james-huddleston.html
Dr. Huddleston's inspiring Father: https://alumni.centre.edu/s/285/bp20/interior.aspx?sid=285&gid=1&pgid=526
AAHKS Spring Meeting: https://www.aahks.org/aahks-spring-meeting/
Class Action Park: https://www.amazon.com/gp/video/detail/B0B8L1DKZ2/ref=atv_dp_share_cu_r
Instrumentum: https://www.instrumentum.com/

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Device Nation is committed to bringing you BMP's (Beyond Metal and Plastic) to get you ahead of the changes this year!

On this episode you will learn:
-How offsite sterile processing will change everything...for everybody
-Why many reps and surgeons will not be working for the same company 24 months from now
-"Fresh Tracks" as a selling strategy
-"Alignment' as a tactical strategy 
-Weird behavior exhibited by my cat Hattie and my dog Zeke...and so much more!!

Instrumentum Offsite Processing: https://www.instrumentum.com/

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A conversation with Dr. Michael Meneghini, incoming President of AAHKS!  We talk about the bundle (or is it a boulder?), functional alignment, enabling technology in the OR, the Dual-Pivot Knee, partnering with hospitals, ASC strategies,  the porous Triathlon Knee and so much more!

Indiana Joint Replacement Institute: https://injri.com
Lateral Pivot paper: https://pubmed.ncbi.nlm.nih.gov/18313060/
Messin' with Sasquatch: https://www.youtube.com/watch?v=tUmAETde2jU
Mr. Beast: https://www.youtube.com/@MrBeast
AAHKS: https://www.aahks.org

When everything is changing around us, and we do nothing, we are most likely out of alignment!  What does that corrective pivot look like for you?  Will choosing to fear keep you from making that "caps lock decision" that could positively change the trajectory of your career?

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Device Nation heads Down Under for an inspiring conversation with a real "Bonzer of a Box-Opener", Chad Everard.   You do not want to miss this episode, make sure to check out the video links below!

We talk about his incredible medical device rep career arc, culminating in starting his own Disasterplasty shop in Melbourne, Australia.  A lot of great stuff here, we touch on:

-How his experience as a male stripper would convert business
-How to market in a memorable way
-How to train reps
-ADHD as a Super Power
-Branding through artwork
-"COR"-Family Style
...and so much more!!

Every kite needs a string, and every string needs a kite!

Do you have one?

Reconnaissance Orthopedics: https://www.rcon.co/
Follow on LinkedIn: https://www.linkedin.com/in/chad-everard-0b614617/
Chadimus Prime Viral Birthday Party: https://www.youtube.com/watch?v=SpJGpCsW0jE
How to demo to a Surgeon in 2024: https://www.dropbox.com/scl/fi/2qntpdb92mcjkxs22g0km/WhatsApp-Video-2024-07-10-at-23.09.18.mp4?rlkey=8ctrv4p1627xwhlnjq29kg0cf&dl=0
How to ask a Surgeon for their business in 2024: https://www.dropbox.com/scl/fi/jsz978e1h0fdw522vb55d/WhatsApp-Video-2024-07-10-at-23.10.47.mp4?rlkey=9ijijm1tsg7fc361wrorjm7ic&dl=0

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Device Nation sits down for a conversation with an absolute legend in our space, Dr. J. Parvisi, world-renowned orthopedic surgeon, researcher, and educator! Newly-minted Professor of Orthopedic Surgery at Acibadem University in Istanbul, Dr. Parvizi brings his expertise in hip joint preservation, periprosthetic joint infection, and venous thromboembolism to his new role. A track record of over 10,000 surgical procedures,  over 1,000 hip joint preservation surgeries. Dr. Parvizi has earned worldwide recognition for his pioneering work in the management of periprosthetic joint infection and venous thromboembolism.

"Calculated Risks", what are they and what can help us make the right ones?

Parvisi Surgical Innovations: https://www.parvizisurgical.com
Website: https://drjavadparvizi.com
World Expert Meeting: https://wem-a.org/Default.aspx
International Joint Center: https://www.instagram.com/acibadem.international/p/C3e-OtwIckO/#:~:text=acibadem.international-,International%20Joint%20Center%20(IJC),treatment%20plans%20for%20each%20patient.

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"Tis' the Season" to head up to Ontario for an inspiring conversation with Dr. Sebastian Rodriguez-Elizalde!

We talk about socialized medicine, enabling tech, Kevin O'Leary of Shark Tank, hockey (of course), VR training, even Hummer EV's!!  

"Surround yourself with good people, and good things will happen"

Dr. Sebastian Rodriguez-Elizalde is an Adult Hip and Knee Reconstruction surgeon in Toronto, Ontario, and has a keen interest in minimally invasive Direct Anterior Approach Hip Replacement and Robotically Assisted Total Knee Replacement.  He is the current Fellowship Director for the Humber Hip and Knee Arthroplasty Program at Humber Hospital (University of Toronto).

His orthopedic surgical residency training was completed at the University of Ottawa, after which he was accepted for Hip and Knee Reconstruction Fellowship training at the Hospital for Special Surgery (HSS) in New York. He was the recipient of the Phillip D. Wilson Award for his research while in New York (the only Canadian to ever win the award).

After returning to Canada, he completed a second Fellowship in Advanced Orthopedic Trauma Reconstruction at Sunnybrook Hospital, under the tutelages of Dr. Kreder and Dr. Stephen. Dr. Rodriguez-Elizalde then further completed another Fellowship at Mount Sinai Hospital in Lower Limb Extremity Reconstruction under the guidance of Dr. Backstein, before moving his practice to Humber Hospital.

Early in his clinical practice, Dr. Rodriguez-Elizalde completed his Master’s in Health Administration at the University of Toronto, and has a special interest in optimizing hospital resources and patient care pathways.


Rodriquez Hip & Knee: https://rhksurgery.com/about/ 
Pathway Surgical: https://pathwaysurgery.com/sebastian-rodriguez-elizalde/
Kevin O'Leary: https://www.facebook.com/kevinolearytv/videos/i-couldve-had-my-hip-replacement-surgery-anywhere-but-when-i-met-joe-gorman-from/500008162667094/

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Fundamental to EVERY National Sales Meeting is casting vision, getting everyone inspired and excited for the upcoming year!  Device Nation has sought out and solicited the thoughts of Reps, Surgeons and Industry Leaders to do just that, asking all this question: 

"2025....What's on Your Mind?"

Their answers will hopefully empower, equip, and inspire you to steamroll quota in 2025, as I truly believe this will be an awesome year for Device Nation listeners!!

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Dr. Cynthia Emory, board certified orthopaedic oncologist, treats soft tissue sarcomas, bone sarcomas, metastatic bone disease, lymphoma and myeloma of the bone.  She is a professor and the chair of the Department of Orthopaedic Surgery and Rehabilitation at Wake Forest University School of Medicine. She also serves on the graduate faculty at Wake Forest University Graduate School of Arts and Sciences.

“I enjoy the challenging cases in orthopaedic oncology. No two tumors are the same: different locations, different tumor types, different patients. I enjoy being able to help adults and children through a very difficult time in their lives and continue to see them years later.”

Recent announcement!  The investiture of Dr. Cynthia Emory as the inaugural L. Andrew Koman, MD Professor of Orthopaedic Surgery and Rehabilitation. This prestigious endowed position celebrates Dr. Emory’s exceptional contributions to orthopaedic research, education, and patient care since joining the faculty in 2010.

The professorship also honors the extraordinary legacy of Device Nation guest Dr. Andy Koman, whose innovations and mentorship have shaped orthopaedics for over 40 years.

Dr. Emory is the principal investigator for a registry to evaluate outcomes in patients who receive a novel implant to stabilize impending pathologic fractures of the bone from metastatic disease. The research led to FDA approval of this device with expanded applications over subsequent years to include patients with pathologic bone fracture from osteoporosis.  Saw this personally in an oncology case recently, such a cool technology!

She is passionate about mentoring, leadership and professional development. She is the past chair of the Women in Medicine and Science Committee at Wake Forest University School of Medicine and the past president of the North Carolina Orthopaedic Association. Additionally, she serves on the board of the Eastern Orthopaedic Association. She also completed the Hedwig van Ameringen Executive Leadership in Academic Medicine (ELAM) Program, a national program for women in academic medicine with senior leadership positions.

Clinic Page: https://profiles.wakehealth.edu/display/person/clemory                Follow her on LinkedIn: https://www.linkedin.com/in/cynthia-emory-md-mba-46b31678/
Jada Love: https://myfox8.com/news/north-carolina/high-point/high-point-teen-undergoes-special-surgery-with-determination-a-smile/

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Ideas, stories and interviews to take you from good to great!  Today's episode one serves as an intro to the series along with an interview with LSU orthopedic surgeon Dr. Vinod Dasa.  Listen in as he gives a "state of the union" of orthopedics and where he believes we are heading...is it a rep-LESS future?  Listen in and find out!

www.vinoddasamd.com/

Thanks for taking part!

Kevin 

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Learn to sell like Billy Mays!  Taking your customers from a 0 to a 1.   Hear about an exciting startup company with a truly revolutionary procedure...The technology is just incredible!

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Relationship selling-What does that even mean?  Helpful tips on how to navigate those waters!  We talk about OR etiquette with Julia Greenspan...former scrub tech, now Stryker trauma rep in the Bay area. 

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"Relationship selling"-Practical considerations.  How to fertilize the relational plant and bring value.  We talk about Joint Replacement with Dr. Matt Barber....ASC's, custom implants and robotics!

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"Relationship Selling:  Ready, "SET", Go!
*Subordination
*Empathy
*Time

This week we talk about the "E"....empathy.   How does this relate to our territory and our interactions with our customers?  Interested in the cardiac rhythm space?  Our interview segment is with 30-year pacemaker veteran Jimmy Winbourne of Boston Scientific.  You will learn about how to get into the space and what you'll find once you get there.   I thoroughly enjoyed this conversation!

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On todays episode we conclude the 3 primary components of the relational side of this business and have a conversation with Dr. Wayne Paprosky.   We talk about his life, his career and his advice for medical device reps!

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Elective cases cancelled...What now?  Free legal advice as  we talk to Non-Compete Attorney Andy Arnold about these documents you will have to sign if you want to work in this sector.  We give both sides and know you will get something from it....great conversation!

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Today we talk about the current elective-case desert we find ourselves in.   We can't change it, so what should we be doing (or NOT doing)?  No interviews today, just thoughts that I hope will help as we usher in a new week.  Be strong, be smart, be positive, but most of all....BE SAFE!

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Coronavirus effects in our industry...how do we respond as individuals and leaders?  Are we transactional or transformative?  We talk with Ryan Harris, medical device sales recruiter at:

https://harrismedicalconsultants.com/

How to get into device, what keeps us there, and how to pivot later in life!

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I talked with a truly bad-to-the-bone Vietnam-era LRRP and get perspective on managing the challenges of the present!  We have a great conversation with orthopedic surgeon (and entrepreneur), Dr. Jim Hundley, creator of orthopaediclist.com.

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This episode we talk about resilience, commitment and what's it like to be a device rep in the beautiful, rugged state of Alaska.  For fun we discuss one of the greatest April Fools jokes ever played by a Sitka resident.   Click to read more about this positively epic prank!

hoaxes.org/af_database/permalink/the_eruption_of_mount_edgecumbe/

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Today we travel to the UK and take a trip through time with Dr. Martin Pickford!  Great conversation with him as we talk about the formation of the UK registry, the history of orthopedics, robotic technology and what makes a good rep.  We open up the segment talking about our VOICE....how does it make people feel?  We utilize info on the voice from a book you need to read! 

https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805

Amazing book, more to come from this resource!

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On today's episode we speak to Precision OS CEO Dr. Danny Goel regarding their exciting technology in the Virtual Reality space!  We talked last week about "how" to say things, this week we jump into the "what" utilizing a very thoughtful speaker....Mr. Fred Rogers of Mister Rogers Neighborhood.

Precision OS Tech:
https://www.precisionostech.com/#

How to Sell Freddish:
https://www.mentalfloss.com/article/547536/mr-rogers-rules-for-talking-to-kids

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This weeks episode we talk about the current device climate and the concept of "desperate times demand desperate measures"....Fact or fiction?  We have a great discussion with device rep Cam Sexton, inventor of Relay One. I love seeing reps transition to entrepreneur as there are a lot of great ideas out there!

Also, we revisit the stapling juggernaut of yesteryear, US Surgical.  What can we take away from some of their sales 'techniques'?

https://www.nytimes.com/1984/05/13/business/us-surgical-s-checkered-history.html

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Today we talk about the 3 P's...Private precedes Public!  We continue our series on Mr. Rogers Neighborhood as we learn to speak "Freddish", and have a wonderful conversation with Dr. Peter Daly of Summit Orthopedics and One World Surgery about his life and mission.  We also find a way to slip in Blake Shelton and the Three Stooges...I know, right?!

One World Surgery
https://oneworldsurgery.org/

Three Stooges Hoi Polloi
https://www.youtube.com/watch?v=-oMWnI1jJaU

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On today's episode we talk about the value of a mentor, the "tripod" of medical device, continue our series on 'Freddish" AND have a great conversation with Emmie Brown!    She is currently a senior partner with Southwestern Consulting and works with sales reps all over the country.

Mister Rogers
https://www.theatlantic.com/family/archive/2018/06/mr-rogers-neighborhood-talking-to-kids/562352/

Emmie Brown
https://www.southwesterncoaching.com/emmie-brown/

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We continue or series on speaking "Freddish" and discuss how to remove some of the "certainty" in our dialogue.  A great conversation with TJO CEO Erin Hofmann as she discusses joint reconstruction and Operation Walk!

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On todays episode we have a conversation with orthopedic innovator, inventor, and visionary Dr. Aaron Hofmann.  His body of work in our reconstruction space is voluminous, yet he contributes to this day whilst still honing his craft.   The father of so many concepts we take for granted in 2020, this is a must-listen if joints interest you!  We conclude our Mr. Rogers series and examine the  foundational floor of device sales....Humility.  A very UNsexy word, yet critical to our success across the board in this business (and life).

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On todays episode we have a conversation with orthopedic innovator, inventor, and visionary Dr. Anthony Hedley.  He has a huge footprint in the orthopedic space and has contributed to many an implant design in use to this day.   We continue to examine the  foundational floor of device sales....Humility.  Do we listen to understand, or listen to respond?  Humility makes the former possible, whilst conceit makes the latter likely!

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On todays episode we have a conversation with orthopedic giant Dr. Leo Whiteside.  His ideas are integral to much of the reconstruction space we work in today....he has contributed to the production of 6 unique implant systems!   We continue to examine the  foundational floor of device sales in light of the three A's....Availability, Affability and Ability.  Are you available?  

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On todays episode we have a conversation with internet/publishing impresario and Bronxcare Health System Chief of Orthopedics Dr. Ira Kirschenbaum!  His presence on the web has contributed much to the dissemination of information in orthopedics and continues to this day with the Journal of Orthopedic Experience and Innovation.   We examine the "Ability" aspect of the three A's (Availability, Affability and Ability) with a special focus on PERSISTENCE.  Do you have what it takes to wait out a marriage?                                                                

Be sure to check out his latest endeavor!
https://journaloei.scholasticahq.com/about

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On todays episode we have a conversation with social media influencer and orthopedic surgeon/entrepeneur Dr. Scott Sigman!  He has contributed much to creating awareness of opioid-sparing technologies and is making waves in the laser space addressing inflammation....Be sure to subscribe to his podcast!!!

https://www.ortholazer.com
https://theorthoshow.com

We examine the "Ability" aspect of the three A's (Availability, Affability and Ability) with a special focus on INABILITY.  What do you do when your perfect presentation leads to....nothing?                                                           

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On todays episode we have a conversation with hip revision legend and teacher/speaker extraordinaire Dr. Aaron Rosenberg!  He has positively affected so many lives over the years with his investment in his patients, students, research and industry.  Check out his CV, he is one of the giants!

https://www.rushortho.com/sites/default/files/Files/cvRosenberg-Aaron.pdf

We examine the "Affability" aspect of the three A's (Availability, Affability and Ability) with a special focus on READING THE ROOM.  Affability in the wrong scenario can potentially be presumptive, staff-alienating and counterproductive! 

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On todays episode we have a conversation with orthopedic science officer Dr. Roy Crowninshield!  His name is intertwined into many of the big plays in the halcyon days of joint reconstruction....gender knees, cross linked poly, nitrogen-hardened titanium, he was the Bill Nye of orthopedics!

https://www.researchgate.net/scientific-contributions/39132055_Roy_D_Crowninshield

We tie up THE most important trait of any device rep (it's not talent)....character.  Everything else can be taught but character is who we truly are, and good character is the foundation of rock upon which a quality house can be built.  Humility flows from good character and opens the door for you to "benefit from your association with fill-in-the-blank."

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On todays episode we have a conversation with my dear friend Scott Holdsworth!  He has held many titles though his long and successful career in Ortho Device...Global Extremities Director, Hip Product Director, Sales Training Director et al.  He is currently Senior Director of Career Development at Medical Sales College, putting his incredible breadth of experience to use with the next generation of device leaders!

If you want to be a part of this amazing business, or want to help someone else achieve their dream job, reach out to Scott at:
sholdsworth@medsalescollege.com

You can find more information about the company here:
https://medicalsalescollege.com

We find out why Gladys Knights husband smells amazing, why character should be spelled ch"air"acter, and why you never speak ill of anyone....even if you think they deserve it!  Character is who we truly are, and good character is the foundation of rock upon which a quality house can be built.  

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On todays episode we have a conversation with Dr. William Levine, a nationally and globally renowned specialist in arthroscopic and open shoulder, elbow, and knee surgery, and sports medicine. He is Chair of the Department of Orthopedic Surgery at Columbia University's College of Physicians and Surgeons, where he holds the Frank E. Stinchfield Professorship in Orthopedic Surgery, and serves as Chief of the Orthopedics Service at NewYork-Presbyterian/Columbia University Medical Center. Dr. Levine previously served the Department as Vice Chairman for Education, Residency and Fellowship Director, Chief of the Shoulder Service, and Co-Director of the Center for Shoulder, Elbow and Sports Medicine.

As Head Team Physician for Columbia University, Dr. Levine is responsible for providing care for 31 Columbia intercollegiate athletic teams. Under his guidance, the department's surgeons also function as Team Physicians for the New York Yankees, Major League Soccer's (MLS) New York City Football Club, the Rockland Boulders, Fordham University, City College of New York, as well as over 25 high schools. Dr. Levine is a consultant for the National Hockey League Players' Association and chairs the Shoulder and Elbow subcommittee for the National Football League. As a former teaching tennis professional and the starting goalie for Stanford University's club hockey team, Dr. Levine is passionate about sports medicine and dedicated to patient care. He has been named a “Top Doctor in Sports Medicine” by Castle Connolly and New York Magazine, and one of the top 25 shoulder surgeons in the United States by Orthopedics This Week.

We talk about the concept of THANKFULNESS in our new series on character!  Why does this one word affect so much of our interactions with others and our outlook on life in general?

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On todays episode we have a conversation with Dr. Thomas Fehring, a nationally and globally renowned specialist in Hip and Knee Replacement Surgery at OrthoCarolina.  He is a former President of AAHKS and the Knee Society, and is currently the co-director of OrthoCarolina Hip and Knee Center, Periprosthetic Joint Infection Center and the Orthocarolina Charitable Foundation! 

• Charlotte Business Journal “Best Doctors in America List”
• Multiple time recipient of Charlotte Magazine Top Doctor List
• Becker’s Orthopaedic Review “Knee Surgeons You Should Know”
• Business North Carolina’s Best Doctor List
• Physician of the Year, OrthoCarolina 2011
• Physician of the Year, Novant Orthopaedic Hospital, 2010
• Wake Forest University, Athletic Scholarship - Varsity Football
• NCAA Post Graduate Scholarship for Excellence in Athletics and Academics
• Atlantic Coast Conference Academic ALL Conference

https://orthocarolinafoundation.com

https://www.orthocarolina.com/storage/wysiwyg/fehring_curriculum_vitae.pdf

https://www.orthocarolina.com/directions/periprosthetic-joint-infection-center

We talk about the concept of PERSEVERANCE in our new series on character!  Do we persist positively in the face of difficulty and delay?

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On todays episode we have a conversation with an orthopedic spine surgeon you need to know, Dr. Kern Singh!  Dr. Singh has dedicated his career to pioneering minimally invasive outpatient spinal surgery and is co-director of the Minimally Invasive Spinal Institute at Rush. He is an award-winning researcher and has published his findings in major medical journals (more than 200 publications, presentations and book chapters) and is also the principal researcher in several FDA clinical trials involving cervical disc replacements and motion-preserving spinal technology.

Singh is listed in Becker's Orthopedic Spine and Pain Management as one of the nation's Top 100 spine surgeons and specialists. He was also awarded the Top 10 Doctor Award, Most Compassionate Doctor, and Patient's Choice Award from Vitals.com.

http://www.outpatient-spine-surgeon.com

https://www.rushortho.com/doctors/kern-singh

We talk about the concept of being an INNOVATOR in our series on character!  Is it in us to look for ways to bring new and positive change to every aspect of our life and job, or does a "leaf" shut us down?

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On todays episode we have a conversation with an orthopedic pioneer and living legend you need to know, Dr. Larry Dorr!  Founder and past President of The Knee Society, Founder of Operation Walk, Founder and past President of AAHKS, countless awards/research papers and citations.....A truly statesman of the industry!   Today is part one of a two-part interview with amazing stories from a storied career, a don't miss!!!!

https://www.dorrarthritisinstitute.com/dr-dorr-institute/

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On todays episode we have a conversation with an orthopedic pioneer and living legend you need to know, Dr. Larry Dorr!  Founder and past President of The Knee Society, Founder of Operation Walk, Founder and past President of AAHKS, countless awards/research papers and citations.....A truly statesman of the industry!   Today is part two of our interview with amazing stories from a storied career, a don't miss!!!!

http://operationwalkusa.org

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On todays episode we have a conversation with a Texas Orthopedic Surgeon you need to know, Dr. Gregory Stocks!  Teacher, researcher, administrator, entrepeneur, presenter and mission-minded surgeon...he is an absolute inspiration to me, and I believe will be to you as well!

Projects he is passionate about....check them out!
https://www.onsite-llc.com/projects
https://www.signfracturecare.org
https://www.newswise.com/articles/mizuho-osi-acquires-the-nimbic-air-barrier-system-to-expand-into-helping-protect-surgical-sites-from-airborne-particulates

In our continuing series on character we discuss the word "honesty"...The flagrant foul is rare, but the 'blurt' can snare anybody at anytime!

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On todays episode we have a conversation with an OrthoCarolina Foot and Ankle Surgeon you need to know, Dr. Kent Ellington!  His talent and expertise take us down paths of innovation, patents, startups and NASCAR...he is an entrepreneurial inspiration to us all!

Check out this sampling of foot and ankle products that are Dr. Ellington approved!

https://curvebeam.com
https://www.artelon.com
https://medlineunite.com

In our continuing series on character we discuss the concept of "moral aptitude"....Making the right decision from a posture of integrity can write on other's lives positively for years.  The wrong decision, however, can lead to 'sticky posts' that can potentially follow you (and harm your name) for your entire career.  Avoid at all costs!

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On todays episode we have a conversation with a Patent Attorney you need to know, David Kalish!  So many of my interview subjects are multiple patent holders, listen and get free legal advice on how to secure your own IP!

https://coatsandbennett.com
tel:8005751278
dkalish@coatsandbennett.com

In our continuing series on character we discuss the concept of "IP"....Intentionally Positive + Intentional Problem-solvers + Intentional Periphery = International Playground??  Listen and find out!

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10k Joints at JIS, Entrepeneur, Researcher, Uni Knees, Cyclist, Direct Anterior, ASC, Dr. Keith Berend! One of the top Uni Knee Surgeons in the world with an ASC experience you will want to hear about.  Here are some links specific to our conversation you will want to check out:
                                                                    
http://www.whitefencesurg.com White Fence Surgical
https://www.pro-mapphealth.com Promapp Health Software
https://pelotonia.org Pelotonia Cancer research
http://www.jointimplantsurgeons.com JIS Orthopedics

* If you are a surgeon and want to connect directly with Dr. Keith Berend regarding your ASC, please email me at devicenation@protonmail.com and I will promptly put you in touch.

In our continuing series on character we discuss the concept of 'Constraint'....just as a constrained articular surface provides a positive 'stop', we need a 'stop and think' to avoid doing the wrong thing for all the right reasons.

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We celebrate episode 35 with best-selling co-author of "The Go-Giver", Bob Burg.  The "Golden Rule of Selling", Zig Ziglar, the 5-Laws of Stratospheric Success, hear about these and more...a truly inspiring conversation regarding a  book you need to read! Order it today and watch it change how you see the world:

Bob Burg's website:    https://burg.com
The Book: https://www.amazon.com/Go-Giver-Little-Story-Powerful-Business/dp/0241976278/ref=sr_1_3?dchild=1&keywords=the+go+giver&qid=1602262243&sr=8-3
Bob Burg Recommended Reading: https://www.amazon.com/dp/B089752616/ref=cm_sw_em_r_mt_dp_OujGFb0F90MDN

We unpack the character trait of "Meekness".   Is meekness weakness?  Does it run counter to being a competitive "hunter-killer"?  What does this have to do with sales anyway?  It just may surprise you just how much effect this obscure word has on your "brand"!

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Former President of AAOS, AOA and ASES, Dr. Morrey is Emeritus Chair of Orthopedics and member Board of Governors at the Mayo Clinic.  He has authored 15 major textbooks, has over 440 peer-reviewed publications and was the surgeon to Senior President and Mrs. Bush.   An extraordinary CV that covers a lot of ground, and a body of work on the elbow that's simply peerless!

 Today is part one of a two-part interview with fascinating stories from an amazing career....a don't miss!

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Former President of AAOS, AOA and ASES, Dr. Morrey is Emeritus Chair of Orthopedics and member Board of Governors at the Mayo Clinic.  He has authored 15 major textbooks, has over 440 peer-reviewed publications and was the surgeon to Senior President and Mrs. Bush.   An extraordinary CV that covers a lot of ground, and a body of work on the elbow that's simply peerless!

Today is part two of a two-part interview with fascinating stories from an amazing career....a don't miss!

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Toby Keith, Carrie Underwood, Florida Georgia Line, Josh Turner, Brad Paisley et al....Wes Hightower's background vocal stylings can be heard on 151 #1 Country Music hits, over 150 million downloads!  What he does in the studio, and as a member of George Strait's band,  is the very thing we should strive for as device reps.   

Profound concepts and an entertaining conversation with a Nashville LEGEND!  

Personal Site: http://www.weshightower.com
Wes at Work: https://youtu.be/xZMTdwjEI6k
His 151st  #1 Hit: https://youtu.be/MS82JAkBkDY
My favorite song he sings on: https://youtu.be/PyRZTAmcW7c
Discography: https://www.discogs.com/artist/488513-Wes-Hightower

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LinkedIn luminary Dr. Cory Calendine talks to us about his life,  MAKO robotics,  working with Dr. Charles Engh and managing a successful practice in Franklin, Tennessee.  I love the cut of his jib and know you will be inspired by his story!

Professional Site: https://boneandjointtn.org/physician/cory-calendine/
Personal Site: https://www.corycalendinemd.com
Linkedin: https://www.linkedin.com/in/corycalendinemd/

We talk about a rarely discussed word in sales...."Grace".  Extending it to others and ourselves IS the long game!

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Heart Transplant Surgeon and Best-selling Author Dr. Brian Lima!    We talk about his life, his practice, and the road that led him to writing the inspirational book:  Heart To Beat: A Cardiac Surgeon’s Inspiring Story of Success and Overcoming Adversity―The Heart Way.

Order it today and watch it change how YOU do life!

Amazon Link: https://www.amazon.com/dp/1950892352/ref=cm_sw_em_r_mt_dp_b5DSFbY14VN45?_encoding=UTF8&psc=1

Dr. Lima Blog: https://www.brianlimamd.com/blog

Alignment...Do we set goals and intentionally align activities towards that end, or just react to the crisis of the moment?

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Denver Orthopedic Surgeon and PT,  Dr. Jason Jennings!    We talk about his life, his practice, and his work on medical marijuana in an orthopedic setting.  A truly inspirational and gracious surgeon, I know you will get a lot out of this wonderful conversation.

Clinic Link: https://www.centura.org/provider-search/jason-jennings-md
TKS/PT Read: https://www.orthopt.org/uploads/content_files/files/Innovations%20in%20Knee%20Arthroplasty%20-%20State%20of%20the%20Art%20in%20Surgery%20and%20Rehabilitation%20-%20UPDATED.pdf
Medical Cannabis Read: https://journals.lww.com/jaaos/Abstract/2020/04010/Medicinal_Cannabis_in_Orthopaedic_Practice.2.aspx

Hope you all have a wonderful and safe Thanksgiving, so appreciative of YOU!

Kevin

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Illinois Orthopedic Surgeon and Rush Fellow, Dr. Jasper Petrucci!    We talk about his life, his practice, outpatient surgery and the importance of family.  An inspiring community surgeon , father and husband!

Clinic Link: https://doctors.amitahealth.org/jasper-petrucci-elgin-orthopaedic-surgery 
Interview: https://www.fvortho.com/blog/2020/july/interview-with-dr-jasper-a-petrucci-md-mba/

Hope you all had  a wonderful and safe Thanksgiving, so appreciative of YOU!

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The first African-American female orthopedic surgeon in the US spends an hour with Device Nation to tell us her amazing life story!   Surviving the 60's, her fellowship, Hurricane Hugo and kidney cancer....you get a front-row seat to her autobiography.   I love her strategic acumen and heart for mentoring, a class act!

Dr. Claudia Thomas Autobiography: https://www.amazon.com/Spare-Life-Claudia-Lynn-Thomas/dp/0977729788/ref=sr_1_1?dchild=1&keywords=god+spare+life&qid=1607315436&sr=8-1

Dr. Thomas Recommends: https://www.amazon.com/Overcoming-Lessons-Triumphing-Adversity-Humanity/dp/1642935484/ref=sr_1_1?dchild=1&keywords=augustus+white+overcoming&qid=1607315586&sr=8-1

Doc+Social: https://doc.social

We talk about the strategic nature of "mentoring"....Are we emergency room mentee's or primary care?

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Dr. Russell Bodner joins Device Nation to tell us about his life and the subjects he is most passionate about.  Spino-pelvic mobility is one of them and we are the better for it as he breaks down a complicated subject into digestible pieces!  

Operation Walk: https://www.operationwalk.org/volunteer-voices-dr-russell-bodner/

Clinic Page: https://www.m-o-i.com/russell-j-bodner-md-faaos.html

https://link.springer.com/chapter/10.1007/978-3-030-24243-5_12

Technology is bringing a whole new level of complexity to our jobs...Are we 'woodshedding' so as to be a resource for our customers and our teams?

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On this weeks Device Nation Podcast we find a real treat under the tree...a conversation with Orthopedic Surgeon and reconstruction icon, Dr. Doug Dennis!  Former President of the Knee Society and AAHKS, voluminous awards and publications, codesigner of the DePuy Synthes Companies Attune Knee....we get a front row seat to hear his path into medicine, his current practice, and what he is passionate about NOW. 

Jointvue: http://www.jointvue.com

Orthopaedic Summit: https://orthosummit.com/author/220/

Clinic Site: https://www.centura.org/provider-search/douglas-dennis-md

The holidays are a season of giving, and true giving always costs you something.   As we enter this time of year that is challenging for so many, how can we serve those around us?  What does a rocket ship have to do with it?

Listen, I hope to see YOU on the moon!

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Friday Night Lights with Orthopedic Surgeon and California High School Football icon Dr. Jerry Bornstein!  We take a trip through his 50-year career and talk arthroscopy, patient care, his passion for the gridiron and much more!

SC Hall of Fame: https://scjewishsportshof.com/bornstein-jerry.html
Youtube Profile: https://www.youtube.com/watch?v=HJUHyEOcWxk
High School Physician Q&A: https://magazine.practicelink.com/title=High-school-sports-physicians/category=Physician%20Career%20move/publishedin=Fall%202013/

It's 2021, now what?  It's a New Year and we all need to consider new ways of engaging and bringing value to our customers....I believe this is going to be a breakout year for many!

Doc+Social: https://doc.social
JOEI: https://journaloei.scholasticahq.com

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The #1 Hip Resurfacing Surgeon in the US, Dr. Thomas Gross!   He took a procedure fraught with issues and honed it, refined it,  and turned it into a practice-maker.  Great MOM pearls abound in this far-reaching conversation!

Clinical site: https://grossortho.com
Surface Hippy: https://surfacehippy.info
Recent paper: http://aoj.amegroups.com/article/download/5879/pdf
AAOS: https://orthoinfo.aaos.org/en/treatment/hip-resurfacing/

You go where you're looking, where are YOU looking and will it get you "there"?

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Orthopedic Surgeon, Entrepreneur and Mermaid, Dr. Lenita Williamson!   We talk about her life, Southern California practice, scuba diving and much more.  Check out her exciting startup:

https://www.procedurecard.com/contact-us

What does it mean to dive safely?  The buddy system.  Find a buddy and be a buddy so you can look where you're going, and go where you're looking....safely!

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Braveheart Orthopedic Surgeon,  Dr. Daniel Paull!  In his words ...."So I let it all go. No coders, no billers, no insurance companies, no clunky EMR. It’s only my patients and me. I am providing much better care, not because I am a better doctor than I once was, but because I get to spend more time with each of my patients."  Linkedin mensch Dr. Matt Barber joins us for this inspiring conversation!

Website: https://easyorthopedics.com
Article that inspired the interview: https://www.kevinmd.com/blog/2021/01/i-am-an-orthopedic-surgeon-who-decided-to-stop-taking-insurance.html

It takes great courage and intentionality to live life in the presence of 'peer review'.  Anectodal living can be instructive but is fraught with limitations!!

Special thanks to the amazing people at the OVM Agency for helping put this together!
Check them out at: https://www.facebook.com/ovmagency/posts/

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Former FBI Behavioral Science Unit Chief Gregory M. Vecchi, Ph.D. Device Nation Podcast release!  Learn about his amazing career as we create a foundation for our forthcoming "Special Agent" series.  What wisdom can we glean from the Waco Siege, the Behavioral Stairway Model he authored, OODA loops among others, to do our jobs (and life) better and what does this all have to do with medical device?  

Vecchi International: https://lnkd.in/dc-zTW5

Behavioral Science Unit: https://lnkd.in/dwr6XE3

The Original Mindhunters: https://lnkd.in/diQa7Eq

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Orthopedic Surgeon Dr. David Crawford!  Hear about his journey through the military, deployment, and landing at one of the top facilities in the US...JIS!  We begin our 'Special Agent" series with attention to a concept in combat theater and  FBI firearms training, the "OODA Loop." 

JIS: https://www.jointimplantsurgeons.com/physicians/dr-david-crawford

OODA Loop: https://www.tacticalresponse.com/blogs/library/18649427-boyd-s-o-o-d-a-loop-and-how-we-use-it

Ultimate OODA Guide: https://taylorpearson.me/ooda-loop/

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Dr. Augustus A. White, Orthopaedic Surgeon-in-Chief at Beth Israel Hospital in Boston for thirteen years, Ellen and Melvin Gordon Distinguished Professor of Medical Education, Professor of Orthopaedic Surgery at Harvard Medical School (HMS) and Professor Emeritus of the Harvard/MIT Division of Health Sciences and Technology.   Dr. White served our country as Vietnam combat surgeon in the Army Medical Corps and was awarded the Bronze Star. 

An inspiring life story as we journey with him in the segregated South as a Memphis youth, that would culminate in a career that would position him as an internationally known, widely published authority on biomechanics of the spine, fracture healing, surgical and non-surgical care of the spine. 

Author of "Seeing Patients": https://www.amazon.com/Seeing-Patients-Surgeons-Medical-Preface/dp/0674241371/ref=sr_1_1?crid=11KG1VW5WSSNI&dchild=1&keywords=seeing+patients+augustus+white&qid=1615172018&sprefix=seeing+patients%2Caps%2C234&sr=8-1
Author of "Overcoming": https://www.amazon.com/Overcoming-Lessons-Triumphing-Adversity-Humanity/dp/1642935484/ref=sr_1_1?dchild=1&keywords=overcoming+augustus+white&qid=1615172095&sr=8-1
Dr. Wayne Southwick: https://www.legacy.com/obituaries/nhregister/obituary.aspx?n=wayne-o-southwick&pid=179643343&fhid=13044
Dr. Tom Catena: https://theheartofnuba.com/meet-tom-catena/

We continue our "Special Agent" series looking at the OODA as framework for relationships all around us.  The first casualty of familiarity is active observation!

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Finally, a Medical Device Podcast restoring the listener to their pre-arthritic alignment....Yes, we are talking with Orthopedic Surgeon and Kinematic Alignment Evangelist, Dr. Stephen Howell!  We talk about his life in the military, ACL reconstructions, how to become a better surgeon, and of course, his seminal developmental work in Kinematic Alignment philosophy. 

Clinic Site (great stuff here): https://www.drstevehowell.com

10 Commandments of KA: https://www.amazon.com/Commandments-Calipered-Kinematically-Aligned-Arthroplasty/dp/195156247X

We look at the  "Decision" element of the OODA Loop as part of our continuing "Special Agent" series.

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We are going for a "Therapy-Free" listening experience today with Orthopedic Surgeon Dr. Andrew Wickline!  We talk about growing up in West Virginia, Swiftpath, racing cars and why he is the top volume surgeon in NY with the lowest complications.

Clinic Site:  https://www.andrewwicklinemd.com

Swiftpath: https://swiftpath.andrewwicklinemd.com

We conclude our series on the OODA Loop as part of our "Special Agent" series...Does it end with "Act"?

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Device Nation sits down with the top volume joint surgeon in the US,  Dr. Robert E. Booth!  Over 47,500 joint replacements and counting, he is a co-designer of five TKA systems over a 20-year period, and is an internationally known speaker and educator.  An amazing life story, you don't want to miss this inspiring conversation with one of the giants!

Clinic Site: https://findadoc.ariahealth.org/details/228/robert-booth-jr-orthopaedics-langhorne-philadelphia

Dr. Booth "You cut them, you marry them" video: https://youtu.be/jQtQL13C_5E

We open up part two of our FBI "Special Agent" series with a look at the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi!  Is medical device sales a transactional, or a relational model?

Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0

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Kickoff of the Brown Bag Series! Flow FX has a great suite of clinically unique products to deliver biologics (PRP, BMAC, DBM, ABX, Calcium Phosphate/Sulfate) to the operative site.  A lot of fun to show as they are non-threatening and bring value.  Check it out!

Flow Fx: https://flow-fx.net/products/

Ryan Wright E-mail: r.wright@flow-fx.net

What's in YOUR bag?

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Device Nation sits down with the top volume joint surgeon in the US,  Dr. Robert E. Booth!  Over 47,500 joint replacements and counting, he is a co-designer of five TKA systems over a 20-year period, and is an internationally known speaker and educator.  An amazing life story, you don't want to miss this inspiring conversation with one of the giants!

Clinic Site: https://findadoc.ariahealth.org/details/228/robert-booth-jr-orthopaedics-langhorne-philadelphia

Dr. Booth "You cut them, you marry them" video: https://youtu.be/jQtQL13C_5E

"3D Brochure" Idea: https://www.dropbox.com/s/6947xp44jlvnv0r/IMG_6597.jpg?dl=0

We open up part two of our FBI "Special Agent" series with a look at the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi!  How do we get past the landing of the stairway, both from a product and a personal perspective?

Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0

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Up-and-coming HSS surgeon Dr. Jonathan Vigdorchik!  We talk about his life as the son of Russian immigrants, his experience at one of the top institutions in the country, robotics and the role of technology in arthroplasty....an inspiring conversation!


Clinic Site: https://www.hss.edu/physicians_vigdorchik-jonathan.asp

Follow on Facebook: https://www.facebook.com/HipSurgeryNYC/

We open up part two of our FBI "Special Agent" series with a look at the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi!  We look at the "pitch" of the stairway before us...how does this knowledge help us on the product and people side?  What is your "Territorial Velocity" and how does that affect your strategic planning?

Territorial Velocity Graphic: https://www.dropbox.com/s/gxajkoq90d4mwdf/Velocity.pdf?dl=0

Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0

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Intellijoint Surgical has a great hip and knee surgical navigation solution!  A lot of fun to show as it is easy to figure out, has some unique features, and brings a lot of value to the OR and ASC.  Check it out!

Intellijoint Surgical: https://www.intellijointsurgical.com

Jerry Ennett/Launch Specialist: j.ennett@intellijointsurgical.com

What's in YOUR bag?

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Device Nation sits down with one of the titans of trauma and F&A, Dr. Roy Sanders!  Does the Trigen nail and Alps ring a bell?  It should as he has nearly 40 patents on orthopedic instruments and implants.  If you are a surgeon with an idea you'd like to monetize, he shares some great (and sobering) advice.     We talk about his life, AO/ASIF, his work at JOT, OTA...if fixing broken things is your passion this episode is a don't miss!


Clinic Site: https://www.floridaortho.com/physicians/roy-w-sanders-m-d/

We open up part two of our FBI "Special Agent" series with a look at the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi!  We look at the first step of the stairway before us...Empathy.   We define it and introduce its two precursors, critical elements  to ANY relationship....questions and active listening.

Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0

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Device Nation sits down with a surgeon you need to know, Dr. John Shields!  Fellowship Director Adult Reconstruction, Department of Orthopaedic Surgery at Wake Forest Baptist Health, there are some GREAT pearls of wisdom for the recon-minded among us!  We talk about his life, his practice and him as one of my favorite follows on Twitter:

Follow on Twitter: https://twitter.com/jointdocshields?lang=en

Clinic Site: https://www.wakehealth.edu/Providers/S/John-Shepherd-Shields

We continue our FBI "Special Agent" series, looking at the first step of the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi.   The step called Empathy is the key to the entire stairway so we are spending some time on its' precursors. 

Today's precursor is active listening as we get a little "salesy" with the 5 P's!!!

Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0

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Device Nation sits down with a surgeon you need to know, Dr. David Ruch!  Chief of Division Hand and Microvascular Surgery Director, Hand and Microvascular Surgery Fellowship at Duke University, a great conversation about this exploding sub-specialty.  We talk about his life, his practice, volar plating, hand transplants among others!!

Clinic Site: https://www.dukehealth.org/find-doctors-physicians/david-s-ruch-md

First Hand Transplant in NC: https://surgery.duke.edu/news/duke-hand-transplant-recipient-gains-use-new-hand

Active listening to our customers and patients can be hampered by a distraction "doorbell" called "points of connection"....How do we stay focused when the person talking across from us drops a clue about something WE are passionate about??

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