Design Biz Survival Guide (Design Biz Survival Guide)

Jamie Gasparovic, founder and principal designer of Studio Gaspo, joins us to share the evolution of her business model over the past seven years. About four years in, Jamie experienced an introspective moment that led to a bold rebrand centered around intention and authenticity. We discuss how confidence and leadership shape the business of design, allowing her to take risks, carve her own path, and be a true disruptor in the industry.

In this episode, we discuss:

• [00:26] Jamie’s background and journey into interior design
• [05:49] How her business model has evolved over the years
• [09:57] Early mistakes and lessons learned when launching her firm
• [13:09] The power of confidence and leadership in growing a design business
• [17:21] Jamie’s disruptive approach to design and why it matters
• [22:04] Why confidence and clarity are essential in leading clients
• [27:58] Hiring a senior designer as her first full-time employee
• [33:14] How refining her brand identity helped her attract better clients
• [39:17] Jamie’s definition of success and how it ties to freedom

Notable Quotes

• "If you're hiring a designer, you probably want something that's very customized to you. Your home shouldn't look like everyone else's."
• "I think a lot of designers are missing confidence. If you feel confident, your clients will too. If you don't, they won't trust you."
• "The thing you think is weird about you is probably your superpower. Stop trying to hide it."
• "I don’t want a million leads—I want the right leads. I intentionally designed my business to focus on quality, not quantity."
• "Boundaries are the secret to my survival. If you don’t stick to them, they don’t exist."

Resources

Studio Gaspo Website
Follow Jamie on Instagram
Register for The UK Business of Interiors Community Summit

Sponsor Links

Design Manager – The all-in-one platform for project management, accounting, and purchasing, designed specifically for interior designers.

Daniel House Club – Source from over 150 of your favorite vendors with exclusive trade pricing and personal concierge service.

Follow and Review

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Today we welcome Melissa Muszynski, founder of MBM Design based in Wethersfield, Connecticut. In this episode, Melissa shares how an unexpected injury and a lengthy recovery helped her realize the impact that the home environment has on the healing process. This realization shifted her priorities and prompted her to say goodbye to corporate and launch her own interior design business. We also discuss the transferable skills that helped Melissa get the business off the ground and her slow and strategic approach to scaling.

Show Highlights:

• Melissa’s previous career and the incident that made her want to start a new career in design

• How her background in PR and project management helped her in the design business

• Melissa’s business model, typical project type, team size, etc

• Challenges she faced launching her business during the COVID-19 pandemic and how she overcame them

• The role of a positive mindset for success in the interior design industry

• Importance of building up your community that will help you and collaborate with you

• Melissa’s slow and strategic approach to scaling the business

Notable Quotes:

• “We think we have to take it all on and save the world every single day. But we forget, we have to first worry about saving ourselves.” - Melissa Muszynski.

• “The secret to survival is believing in yourself, and knowing there’s no competition other than yourself.” - Melissa Muszynski.

• “Not everyone will do something the way you want it to be done.” - Melissa Muszynski.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

MBM Design Website: https://www.mbmdesignco.com/ 

MBM Design on Instagram: https://www.instagram.com/melissambmdesign/ 

Sponsor Links:

https://danielhouse.club/ 

https://designmanager.com

Today, we welcome Peter and Alex Spalding – brothers and co-founders of Daniel House Club, a to-the-trade purchasing platform for interior design professionals. In this episode, we speak to Peter and Alex about the development of their own design firm, the challenges they experienced, and their response to the most common pain point in the business of design – profit margin. They uncover the hidden discount layer that is typically unavailable to interior designers, and they break down their business model and how it supports the purchasing volume and vendor relationships necessary to extend their buying power and better profit margins to the design community.

Listen Here → www.designbizsurvivalguide.com/podcast/dbs136 

Their advice on how to shop like a designer and increase profitability is invaluable. So tune in and get ready to be inspired by Peter and Alex Spalding's story and the remarkable Daniel House Club.

Show Highlights:

• The need for designers to focus on widening their profit margins and the challenges of receiving, inspecting, and installing orders. 
• The Daniel House Club platform, including the benefits of different membership tiers and the simplification of the return policy.
• How to shop like a designer and tips on boosting profitability were highlighted. 
• Creating systems for business, developing a product database, and finding the balance between profitability and creativity.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - www.danielhouse.club/designbiz 
• Instagram - https://www.instagram.com/danielhouse.club/ 

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com
• www.danielhouse.club/designbiz 

Register for Design Biz Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

In this episode, we sit down with Marc Halaby, owner of Halaby Restoration and Painting, a renowned artisan-based restoration and painting company in Southern California. Marc shares his journey as a third-generation craftsman, the legacy of his family’s artistry, and how his team collaborates with top designers, architects, and builders to create stunning, high-end residential projects.

With a philosophy rooted in collaboration and quality, Marc provides insights into leadership, craftsmanship, and his commitment to excellence. His dedication to team development and client satisfaction has helped him build a respected company where artisans can thrive and clients experience unparalleled results. Marc discusses the importance of involving trades early in the design process and creating a cohesive team dynamic that enhances every project.

Show Highlights:

• Marc’s family legacy and the evolution of Halaby Restoration and Painting.

• Building a company culture focused on support, trust, and continuous improvement.

• Collaborating with design partners to bring creative visions to life and elevate client experience.

• Training artisans to master unique finishes and transforming spaces with precision.

• How to leverage trades’ expertise for innovative and cost-effective solutions.

Notable Quotes:

• “We got to do this with love. Seriously, we are nice to work with...We don’t have attitudes. We’re all there to do the same job.”
• “These guys literally make my life possible, and I like to think the same that I do for them. We’re like a big family.”

Supporting Resources:

• Halaby Restoration: halabyrestoration.com

• Marc’s Instagram: @halabypainting

Sponsor Links:

• James and James Trade Program

• Design Manager

You are not alone if you feel disorganized in your business and finances. It’s common for interior designers to attempt to be CPAs for their business which usually results in added stress and anxiety and accomplishes nothing. If you’re working remotely, having a structure in place to keep projects organized and on track and hiring people such as a CPA to manage your finances will do wonders for your business, your teammates, your clients, and yourself.

Today we welcome Jarret Yoshida, owner and principal designer of Jarret Yoshida Interior Design based in New York. In this episode, Jarrett shares his journey from politics to interior design and the challenges he faced and overcame during the development of his interior design business. We also discuss facing the fear of finances and how the adoption of reliable systems has supported the growth of his team and the diversity of projects he pursues.

Listen in to learn how implementing reliable systems can help keep you in your zone of genius.

Show Highlights:

• What Jarret’s path from politics to interior design looked like

• The characteristics Jarret looks for in a client he wants to work with

• Why you have to trust your instincts when deciding if you want to work with someone

• The importance of being transparent with clients before a problem occurs

• How Jarret’s team expanded during Covid

• The internal structures Jarret developed to make remote work possible for his team

• How staying in your zone of genius is crucial for your success

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Design Biz Survival Guide is all about. It only takes a second and helps us out a lot!

Supporting Resources:

• jarretyoshida.com

• Follow Jarret on Instagram

Sponsor Links:

• pirch.com

• designmanager.com

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Welcome to another episode of Design Biz Survival Guide! Today we welcome Helen and Simon Knox, the husband-and-wife team behind Lewis Knox Interior and Architectural Design based in Cheshire, UK. In this episode, we explore the business of design from a UK perspective.

Helen and Simon share their journey from design school to launching their own design business, and they explain their approach to developing a multi-faceted business model—including the addition of a cabinetry studio. We also discuss the state of the design community in the UK and how their experience at the first Business of Interiors Community Summit has impacted the growth and development of their business.

Show Highlights:

• Launching a Design Business: The pivotal moment when Helen and Simon took the leap.
• Business Model Evolution: How they integrated cabinetry into their services.
• Challenges & Growth: Lessons learned from building and scaling a design team.
• UK Design Community: The importance of networking, pricing transparency, and industry collaboration.
• The Business of Interiors Summit: Insights gained and why events like these are shaping the UK design landscape.

Notable Quotes:

• “We never set out to run a business together. It just evolved naturally, and when the opportunity presented itself, we had to take the leap.”
• “In the UK, no one teaches you how to run a business. Design school is all about creativity, but figuring out the financials, the processes, and the structure—that was something we had to learn ourselves.”
• “Owning a cabinetry studio allows us to control the quality and timelines, which makes our design process smoother and our clients happier.”

Supporting Resources:

• Learn More About Lewis Knox: Visit Their Website

• Follow Lewis Knox on Instagram: @lewisknox_

• Register for The UK Business of Interiors Community Summit: Event Details & Tickets

Sponsor Links:

A big thank you to our sponsors:

• Design Manager – A comprehensive project management and accounting platform tailored for interior design professionals.
• Daniel House Club – Simplifying the business of design with exclusive trade pricing, concierge service, and commission opportunities.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Today we welcome Hillary Kaplan and Miriam Silver Verga – principal designers of Mimi & Hill, a full-service interior design firm based in Westfield, New Jersey. In this episode, Hillary and Miriam share how they met, their shared passions, their distinct differences, and how their relationship culminated into a design business. We also discuss their team structure and how they rely on an untapped pool of talent to create a more diverse scope of design services.

We hope you enjoy this conversation!

Our fourth annual Design Biz Retreat is returning to Palm Springs, CA, on October 5-6, featuring presentations from industry experts on scaling your design, business, hiring strategies, leadership techniques, a public relations workshop, and more. Join the priority registration list today!

Show Highlights:

• How Hillary and Miriam got started working together and are each other's “Yin” and “Yang”
• Embracing the concept of growing a team and being an employer
• The benefits of hiring stay-at-home moms who want flexible hours
• How the diversity of the team has impacted the client experience
• Helping employees focus on their strengths

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• mimiandhill.com

• instagram.com/mimiandhill/

Sponsor Links:

• pirch.com

• designmanager.com

Member Vault: designbizsurvivalguide.vipmembervault.com

Join the Design Biz Retreat Priority Registration List: designbizsurvivalguide.com/design-biz-retreat

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today we welcome Renee Biery, owner of Devignier Design based in Wilmington Delaware and host of the The Only Girl on the Job site Podcast. In this episode Renee shares her journey of design and how she developed a niche expertise in managing large scale construction from renovations to new builds. We dive deep into the benefits of embracing the construction side of design and the nuances of contributing to the construction process from a design perspective. Renee pays it forward to the design community by informing and empowering designers on how to be more confident on the job site and she shares her top tips right here with us.

Show Highlights:

• Embracing Construction: Why designers should integrate construction management into their business models.

• Confidence on the Jobsite: How to project value and demonstrate leadership during construction projects.

• Collaboration Tips: Building rapport with trades, contractors, and clients for project success.

• Podcast Beginnings: The surprising origin of Only Girl on the Jobsite and its evolution into a go-to resource for designers.

• Resilience in Design: How Renee’s construction-first approach sustained her business during economic downturns.

Notable Quotes:

• “You are an equal with the contractor, the architect, and the landscaper. The client sees all of you as equals, and designers need to embrace that confidence.”
• “Be curious, show up early, and stay a little late on job sites. Building rapport with trades can transform your projects and strengthen relationships.”
• “The secret to survival in this business is construction. No two projects, teams, or clients are ever alike. That’s what keeps it exciting.”​

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Devignier Design: devignierdesign.com

Devignier Design on Instagram: https://www.instagram.com/devignierdesign?igshid=MzRlODBiNWFlZA==

Renee’s Podcast: https://devignierdesign.com/podcast/

Register for the Design Biz Power Course – https://designbizsurvivalguide.com/design-biz-power-course/

Sponsor Links:

James and James Trade Program: https://carpenterjames.com/pages/trade-program?ad=DBSG

Design Manager: https://www.designmanager.com/

Today, we welcome Barette Widell and Christina Boschetti, the talented duo behind Widell + Boschetti, a boutique interior design firm based in Moorestown, New Jersey. In this episode, we discuss the partnership that is synonymous with their brand and how they collaborated to launch their interior design business eight years ago. Barette and Christina have paid their dues along the way, and they candidly share the learning curve they had to endure to build their now thriving design business. We also discuss the nuances of partnership and the value of having a best friend in business who you can trust, confide in, strategize, and grow with.

Join us as we uncover the raw beginnings of Widell + Boschetti, where determination met opportunity in a less-than-ideal warehouse space. Despite the leaks, explosions, and lack of amenities, Barette and Christina's positive outlook and gratitude for their early clients shine through. They share invaluable lessons on team building, financial management, and the continuous learning that fuels both personal and business growth. 

If you're seeking genuine stories of overcoming challenges and finding success in the design world, this conversation with Barette and Christina is a must-listen.

Show Highlights:

• The significance of their friendship and how it played a role in their business success.
• Overcoming harsh business conditions, such as starting in a substandard workspace and expanding the team during financial difficulties.
• The importance of a supportive team and delegating tasks based on strengths to focus on creative direction and brand growth.
• Strategies for handling client expectations, problem-solving within the design industry, and the psychological aspects of client relationships.
• Advice for new designers on building a successful business partnership and the essential nature of financial transparency.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://www.widellboschetti.com/
• Instagram - https://www.instagram.com/widellboschetti/

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com

Learn more about Design Biz Retreat and Subscribe to the DBSG Email List: https://designbizsurvivalguide.com/design-biz-retreat/

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today we welcome Michelle Dirkse – owner and Creative Director of her namesake interior design studio. The Seattle, Washington-based design business is celebrating their 10-year anniversary, and Michelle is pulling back the curtain to reveal some valuable lessons learned along the way. 

In this episode, we discuss allowing yourself time and grace to learn from experience, tips on growing and leading a team, and the importance of building a sustainable, authentic design process.

Listen in to learn more about Michelle’s first 10 years in business and all she learned. Feel free to take notes!

Show Highlights:

• Michelle’s biggest learning experiences from owning her interior design business over the last 10 years.

• Valuable tips for updating your website on your own – to make Google and your bank account happier.

• What social media looked like for Michelle 10 years ago vs. today.

• The biggest lessons Michelle learned as a leader.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Design Biz Survival Guide is all about. It only takes a second and helps us out a lot!

Supporting Resources:

• michelledirkse.com 

• instagram.com/michelledirkse

Sponsor Links:

• pirch.com 

• designmanager.com 

Member Vault Link: 

• designbizsurvivalguide.vipmembervault.com 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today, we welcome Kali Sudbrook of Beachside Interiors to the podcast. Kali is a licensed contractor and interior designer based in Orange County, CA, and specializes in creating health-forward spaces. In this episode, Kali shares her niche approach to design and the joy that she experiences creating fitness spaces. We dive deep into her business model, embracing a design specialty and the benefits of being a B2 Remodeler Contractor. We also discuss Kali’s perspective on attitude, mindset, community, and all of the things that influence her design journey.

Show Highlights:

• Kali’s background and transition from a career in academia and fitness to designing specifically for fitness spaces

• The importance and challenges of niching down early in her business

• Kali’s journey to becoming a B2 remodeler licensed contractor and how that has given her more control and flexibility in her design projects

• The importance of surrounding yourself with a supportive team and leveraging your network

• Kali’s approach to launching her own design business and the motivation behind it

• The role of leadership in design and how Kali has embraced that responsibility

• The value of having a supportive partner and building a community of like-minded people and trade partners

Notable Quotes:

• “Messy action is better than inaction.” - Kali Sudbrook. 
  
• “You always have to bring value no matter what you do.” - Kali Sudbrook. 
  
• “One of my strengths is I’ve never been afraid to ask for help.” - Kali Sudbrook. 
  
• “Leadership is being a leader when you give away all of the credit when something goes well. And you take all the blame when something goes not good.” - Simon Sinek.
  
• “You do not need high heels and a Louis Vuitton bag to walk into a room of designers and have valuable conversations and make real connections.”  - Rick.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Beachside Interiors Website: https://beachsideinteriorsremodeling.com/

Kali Sudbrook on Instagram:  https://www.instagram.com/kalithecontractor/

Beachside Interiors Design & Remodeling on Instagram: https://www.instagram.com/beachsideinteriors_oc/

Sponsor Links:

Daniel House Club: https://danielhouse.club/

Design Manager: https://designmanager.com

Today we welcome Amber Guyton, founder and principal designer at Blessed Little Bungalow based out of Atlanta, GA. In this episode, Amber shares her journey from corporate marketing and advertising to design business owner. We discuss the strategy behind her e-design business model, her approach to visibility, and the real demands of running a business and building a brand. Our conversation wouldn’t be complete without talking about community and how it has helped empower her to shake the imposter syndrome and keep the entrepreneurial spirit alive.

This episode is not just about the beauty of interior design; it's also about the authenticity and boundaries that define us as professionals and individuals. Join us for an empowering foray into the heart of creative entrepreneurship, where the blueprint for success is uniquely your own.

Show Highlights:

• Steps involved in starting a business, from securing domains to navigating the costs of health insurance as an entrepreneur.
• The significance of community support in combating imposter syndrome and sustaining entrepreneurial spirit in the design industry.
• Amber's emphasis on authenticity and boundaries when working with clients and maintaining personal style in design.
• Leveraging social media and personal branding to build a successful interior design business.
• The importance of saying no to certain projects and clients to preserve personal integrity and professional values.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - http://www.blessedlittlebungalow.com/
• Instagram - https://www.instagram.com/blessedlittlebungalow/

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today, we welcome Britney Glass, a transformational interior designer and life coach based in New Jersey. In this episode, Britney shares the evolution of her design business, Glass Touch Interiors, and her holistic approach to uncovering her client’s true needs and desires in life and their surroundings. We also discuss her journey of design from the moment she realized that coaching is a natural component of the design process and how a few meaningful questions can unlock the true intention behind the design.

Tune in for an episode packed with laughs, compelling stories, and the kind of insights that might just spark your next big chapter in both design and life.

Show Highlights:

• The integration of personal growth with interior design to create spaces that reflect and support clients' true selves.
• The importance of understanding clients' deeper needs and the role of coaching in the design process.
• Britney's approach to holistic design that focuses on clients' aspirations and personal discovery.
• The concept of embodiment in personal and professional growth.
• The significance of mindset and intentionality in creating a fulfilling life and successful design career.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://glasstouchinteriors.com/
• Instagram - https://www.instagram.com/britneycglass/
• LinkedIn - https://www.linkedin.com/in/britney-glass-the-space-activator/
• Clear the Clutter Session - https://theglasstouch.as.me/clearyourclutter

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com

Register for our 5th Annual Design Bis Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today we welcome Jessica Jones of Jess Jones Design Group, a full-service interior design studio based in Orange County, California. In this episode, Jessica shares how ten years under the wing of an established designer prepared her for her own entrepreneurial journey in the business of design. Jess shares the self-discovery process she experienced while developing and refining her business model, and we also discuss her leadership role with ASID and the impact that the experience had on her life and business.

Listen Here → www.designbizsurvivalguide.com/podcast/dbs134 

In this episode, Jess shares the challenges and rewards of launching her own design business. Discover the leadership skills she had to develop, the processes she learned, and the relationships she built along the way.

Don't miss this opportunity to learn from a seasoned industry professional!

Show Highlights:

• The importance of having structure and boundaries when working from home.
• Jones' leadership experience in the ASID Orange County chapter and its impact on her personal and professional growth.
• Emphasizing the importance of a supportive design community and the value of collaboration over competition.
• Managing client expectations, handling mistakes, and redefining success on your own terms.
• Insights on design retreats and their role in Jones' personal and professional growth.
• The significance of building relationships with clients, colleagues, and industry representatives.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://www.jessjonesdesigngroup.com/
• Instagram - https://www.instagram.com/jessjonesdesigngroup/

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com
• https://danielhouse.club/pages/dbsg

Register for Design Biz Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Welcome to this special Industry Spotlight episode of Design Biz Survival Guide! This supplemental format highlights brands and partners that support designers both creatively and professionally.

Today, we’re speaking with Brittany Bowen and Ava Vienneau, also known as The Girls at Flourish—a luxury photography firm specializing in interior design, real estate, and the home industry. Brittany and Ava share how professional photography can position design professionals as leaders and experts in their field. They also walk us through their thoughtful approach to capturing designers in their element and creating an experience rooted in trust.

Show Highlights:

• The Role of Branding Photography – Why designers need high-quality images of themselves, not just their work.
• Photography for Marketing & Visibility – How to use professional photos to attract high-end clients.
• The High Point Market Experience – Their exclusive photo sessions designed for interior designers.
• Curating the Perfect Image – How Girls at Flourish helps designers create strategic, on-brand imagery.
• Overcoming Camera Anxiety – Tips for feeling confident in front of the camera.

Notable Quotes:

• “Designers are realizing they need their faces out there—clients want to see the person behind the brand.”
• “Photography should be intentional. It’s not just about looking good—it’s about visually communicating who you are and where you want to take your business.”
• “You can’t just compete on design alone anymore. The thing that makes someone hire you is trust, and your personal brand is the key to building that.”

Supporting Resources:

• Learn More About Girls at Flourish: Visit Their Website
• Follow Girls at Flourish on Instagram: @girlsatflourish
• Schedule Your Photo Shoot at Spring High Point Market: Book Here

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Today, we welcome Heather Vercellino, owner and principal designer of Verce Design based in Troy, Michigan. In this episode, we discuss Heather’s “all-in” approach to overcoming obstacles and pursuing her passion. As a mom of three, Heather understands the need for boundaries and shares how she has developed a business model that allows her to be her best self for her clients and her family. Heather also shares her perspective on business coaching and the positive impact it had on her self-confidence and the growth of her design business.

Listen Here → www.designbizsurvivalguide.com/podcast/dbs137 

From investing in coaching to building supportive communities, Heather believes in the power of collective growth. She shares her secret sauce for surviving in the design industry – finding inspiration in interior design, nurturing personal relationships, and forming strong friendships within the industry. She also sheds light on her experience with IDS, a platform that offers education and a welcoming community.

Tune in and get inspired to design your own path to success in the design business.

Show Highlights:

• Heather’s journey of overcoming imposter syndrome and creating a successful business.
• The importance of resilience, passion, and a supportive network in navigating the design industry.
• Practical advice for designers, including transforming a showroom into a marketing tool and balancing work and personal life.
• The benefits of having a business located in the Michigan Design Center and creating a sense of community amongst designers.
• The value of sharing knowledge in the design industry and investing in coaching for business growth.
• The power of collective growth, nurturing personal relationships, and finding inspiration in interior design for industry survival.
• Heather's experience with the Interior Design Society (IDS) and the educational and community benefits it offers.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://www.vercedesign.com/
• Instagram - https://www.instagram.com/vercedesignstudio/

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com
• www.danielhouse.club/designbiz

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today we welcome Terri Brien, owner and principal designer of Terri Brien Interiors based in San Clemente, CA. In this episode Terri shares her experience working with a residential home builder for over nineteen years and the many lessons learned about design and business that influenced her current business model like detailed processes, time management, and problem solving. We also talk about the many ways that as a now solopreneur Terri has relied on our design community to build a network of trusted allies and resources to help her navigate the ever complex business of design.

Show Highlights:

• From Corporate to Solopreneurship: How Terri transitioned from a design management role to starting her own firm.

• The Power of Process: Why process mapping is essential for client satisfaction and team collaboration.

• Community & Networking: Building relationships with industry peers and leveraging shared knowledge.

• Lessons from Residential Builders: Insights from working on 50-70 homes per year and the impact on her design philosophy.

• Client-Centric Design: Understanding clients’ true needs through communication and material knowledge.

Notable Quotes:

• “Getting out of my own way was the biggest challenge. I realized I already had a strong foundation; I just needed to trust it.”

• “Mapping your process isn’t just for efficiency—it’s about identifying pain points for clients, trades, and yourself and finding ways to make the entire experience better.”

• “It’s our job as designers to look beyond what clients say they want and dig into what they truly need for long-term happiness.”

Supporting Resources:

• Learn More About Terri Brien Interiors: Visit Terri’s Website

• Follow Terri on Instagram: @terri.brien.interiors

• Register for the Design Biz Power Course: Sign Up Here

Sponsor Links:

A big thank you to our sponsors:

• James and James Trade Program – Makers of solid hardwood furniture, supporting the design trade with quality craftsmanship and customization.

• Design Manager – A comprehensive project management and accounting platform for interior design professionals.

Follow & Review:

Be sure to follow the podcast and leave a review! Your support helps us bring more valuable insights to the design community.

This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to share brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners.

Today, we’re speaking with Kevin Lee, CEO of Design Manager, and Staci Davidson, owner of Everything but Design. In this episode, Kevin shares the history of the Design Manager brand and their vision for being the “go-to” project management and accounting platform for interior design professionals. Staci joins the conversation to provide a firsthand account of the ways that Design Manager is improving the efficiency and accuracy of design businesses across the country.

Show Highlights:

• How Design Manager helps interior designers in managing the business side of their work

• The history and vision behind the Design Manager

• The latest version of Design Manager offers an updated, web-based interface

• Design Manager supports easy platform updates without data conversions

• Design Manager’s ability to eliminate the need for multiple software platforms and spreadsheets

• The item-based approach of Design Manager and the advantages it provides

• How Design Manager makes it easy to track both billable and non-billable time and generate accurate invoices

• The support and service available for Design Manager users

Notable Quotes:

• “Design Manager is a singular solution to project management and accounting for their design business.” - Staci Davidson.
• “Design Manager really eliminates a lot of unnecessary additional software platforms, as well as outside tools like Excel spreadsheets and Google documents.” - Staci Davidson.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Design Manager: https://www.designmanager.com/

Staci Davidson: https://everythingbutdesign.com/

Today we welcome UK Interior Designer Rachel Usher to the podcast. Rachel is our first international featured designer on the podcast, and in this episode, she shares her journey of transitioning from a career filled with structure and authority into a new creative career path and some of the challenges she faced and overcame along the way. We also discuss international and cultural nuances when it comes to the business of design and the benefits of expanding your professional network beyond borders.

Join us for this engaging and insightful conversation with Rachel Usher and discover how her distinctive experiences have shaped her design journey.

Show Highlights:

• Rachel Usher's transition from law enforcement to interior design and the challenges she faced.
• The importance of expanding one's professional network and understanding cultural nuances in the design industry.
• Overcoming imposter syndrome and managing client expectations through direct communication and honesty.
• The lack of resources and closed-off nature of the UK design community compared to the US.
• The impact of Rachel's background in law enforcement on her approach to business management.
• The importance of community and collaboration in achieving success in the design world.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://rachelusherinteriordesign.com/
• Instagram - https://www.instagram.com/rachelusherinteriordesign/

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com

Register for Design Biz Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today, we welcome Molly Rose – a professional interior photographer and public relations partner for interior designers and architects. In this episode, Molly breaks down her 10-step strategy to help you create project campaigns that support your overarching brand and provide content throughout the design process. We discuss how a combination of micro storytelling, DIY photography, and a structured posting schedule can truly enhance your messaging and your PR strategy for each project.

Heads up – have your iPhone ready for a camera settings tutorial that will change the game for you!

Show Highlights:

• Molly’s experience interviewing Rick in EP78 of Design Biz Survival Guide Podcast
• Molly’s 10-step strategy for creating project campaigns
• Tips for using a phone camera effectively for interior photography
• How to document and share content from the inquiry phase of a new project
• Linking content together from different project phases
• Organizing and utilizing content across various social media platforms
• Documenting client reactions and the design reveal
• The role of media in validating designers and their work
• How to use AI to promote your design style

How to use your phone for interior photography:

Settings → Search camera → Enable Apple ProRAW → Ensure grid and lens correction are on → Open camera → Portrait mode → Click the upward arrow to adjust exposure → Drag exposure down to -1.0 to -1.3 → Adjust aperture (F) between 5.0 to 5.6 for wide shots, 2.0 to 2.8 for detail shots.

Notable Quotes:

• “Approach your work with the best intentions. It will get in front of somebody who will love it, and their appreciation might surprise you. And who doesn’t like it also might surprise you. But don’t be too worried about conforming to a certain approach because one size doesn’t fit all. Everyone has a place at the table.” – Molly Rose
• “Use AI to show stuff that you would do. Generate images to show stuff that you would do.” – Molly Rose

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Feature Guest Website – http://mollyrosephoto.co/

Design Stories Workbook – http://mollyrosephoto.co/stories

Instagram – https://www.instagram.com/mollyrose.photo/

Sponsor Links:

James and James Trade Program

Design Manager

Page Sigband, founder of Design by Page and Joyride Garage Design, joins the podcast to share how she carved out her place in the design world by specializing in one of the most overlooked spaces—the garage. In this episode, Page walks us through her background in graphic and furniture design, her transition into museum design, and how these experiences uniquely shaped her niche business model. From TV appearances and magazine features to pop-up tents and mechanic shop visits, Page reveals the real marketing strategies that move the needle. We also explore how thoughtful branding, hands-on sales experience, and good old-fashioned networking have fueled her success and brought a fresh perspective to garage design.

Show Highlights:

• Page’s unique design background in graphic, furniture, and museum exhibit design shaped her storytelling approach and hands-on creativity.
• Her pivot into garage design began with transforming her own space during the pandemic and led to a TV opportunity that launched Joyride Garage Design.
• Branding was a critical step, including rebranding her business and learning the importance of trademarking the right way from the start.
• Old-fashioned networking works best—building relationships at car shows and with auto industry professionals has driven more business than media features.
• She values freedom over scale, prioritizing creative satisfaction and personal fulfillment over running a large firm or managing a team.

Notable Quotes

• "I just want enough work to satisfy my creative soul."
• "The only thing more complicated than the business of design is a niche business of design."
• "You can't just flip the open sign and wait for them to come. You've really got to show up for this."
• "I don't know anyone who's doing garage design—this could be a really cool niche."
• "Branding lesson: talk to a trademark attorney first. It can save you a ton of time and money."

Supporting Resources:

Design by Page Website
Joyride Garage Design Website
Follow Design by Page on Instagram
Follow Joyride Garage Design on Instagram

Sponsor Links:

A bit thank you to our sponsors:

Design Manager – Project management, accounting, and purchasing built for interior designers.
Hooker Furnishings – Versatile furniture, decor, and designer support.
Daniel House Club – Source from over 150 vendors with exclusive trade pricing.

Follow and Review

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Today we welcome Amber Peterson - Director of Store Design and Planning at PIRCH. In this episode, we explore Amber’s design journey and how she filled in the gaps in her design education to pursue a retail design career. We also discuss her design team’s approach to setting expectations, collaborating with brands, and the delicate balance of designing with consumers and designers in mind. If you’ve ever walked through a PIRCH showroom and wondered…“Who designed this?”, you’re about to find out.

As we steer through Amber's early career, from the sunny coasts of Southern California to becoming an indispensable asset at PIRCH, she doesn't hold back in sharing her wisdom with those eager to venture into the dynamic design realm. Her mantra is simple - pinpoint your passion, do your research, and seize every opportunity that comes your way. She also reflects on her experiences with feedback, the essence of collaboration in the design process, and her definition of success.

Tune in and discover the myriad possibilities in the design industry.

Show Highlights:

• Amber shares her journey from aspiring fashion designer to leading store design at a major retailer, highlighting the various paths a career in design can take.
• The unique challenges and opportunities presented by retail design, including creating displays that boost sales and designing showrooms from scratch during a pandemic.
• Amber’s approach to design, emphasizes the importance of understanding demographics, connecting with the community, and constantly refreshing showroom designs.
• The importance of continuing education in design, with Amber discussing her ongoing learning experiences in the field and the opportunities available for designers at PIRCH.
• Amber’s advice for those exploring different paths in the design industry.
• Amber’s definition of success, emphasizes the value of a work-life balance and not taking feedback personally.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://www.pirch.com

• Instagram - https://www.instagram.com/pirch/

Sponsor Links:

• https://www.pirch.com

• https://designmanager.com

Register for Design Biz Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today we welcome Ali Faulkner of AEF Interiors, a full-service design studio based in Costa Mesa, California. In this episode, Ali shares how her hospitality background instilled a high level of service when developing her design business model and her perspective on the client experience. We also discuss Ali’s emphasis on detailed documentation to translate the design journey to clients, contractors, and artisans and its impact on building trust and referrals. 

Ali’s systems and documentation are top-notch from the first interaction with the client to the very end. Everyone involved is always aware of the next step of the process and is prepared to move forward, eliminating room for confusion, miscommunication, or errors.

I hope this conversation helps spark a new level of organization and an improved client journey for your design business!

Show Highlights:

• The AEF Interiors business model
• The relatability of hospitality and design
• Creating a client journey and being steps ahead of the client
• Having a clear and beneficial documentation process
• The AEF Interiors spec guides and why they are a differentiator for their business
• What installation day looks like
• Why you have to educate clients from the beginning

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Ali’s Website: https://aef-interiors.com 
• Ali’s Instagram: https://www.instagram.com/aefinteriors/ 

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com

Register for Design Biz Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

Member Vault: https://designbizsurvivalguide.vipmembervault.com

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

This is a special Industry Spotlight episode of Design Biz Survival Guide. This special format is designed to share brands and partners that support designers both creatively and professionally. This supplemental podcast format is our way of sharing valuable information and resources for your business with you, our loyal listeners.

Today, we’re speaking with Renee Bush — Founder and Chief Strategist of TANDEM. Renee and her team are behind the brand development and business strategies of some of the most well-known and loved design businesses in the industry. TANDEM is committed to helping design entrepreneurs define business goals and build effective, strategic steps to achieve them.

Show Highlights:

• Renee’s background and how she founded her agency TANDEM

• TANDEM’s customized approach to helping designers develop strategies to grow their businesses, custom branding, websites, and marketing support

• Understanding each designer’s unique goals, clientele, and creative work style when developing business strategies and solutions

• Examples of how TANDEM has helped designers refine their branding, messaging, and marketing to attract their ideal clients

• The value of designers clearly communicating their business model and services to referral partners like builders and architects

• Key considerations around branding and visibility that designers should keep in mind when trying to attract new clients

• Building trust and rapport with clients through different marketing strategies

Notable Quotes:

“Everyone is coming from a different place and headed to a different place. When you’re really clear on the type of business you want to build, how you want to do that, and who you want to work with, you’re going to get there more effectively.” – Renee Bush.

“Trust is not something that they give us. We’re not looking for trusting people. It’s something we build as a business. And your marketing is what builds that trust.” – Renee Bush.

“Follow the fun, what feels the most fun, because that’s how we’ll get really good results.” – Renee Bush.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

TANDEM Website - https://with-tandem.com/

Renee Bush & Tandem Studio on Instagram - https://www.instagram.com/with_tandem/

Today, we welcome Andrew Patterson, Founder and president of Patterson Custom Homes based in Newport Beach, CA. In this episode, Andrew shares his perspective on the client experience as it relates to custom home building. We dive deep into his commitment to quality and building a trust-based relationship with his clients, partners, and designers. 

We also discuss how years of experience and hundreds of builds have contributed to a tried and true process that extends beyond construction and into concierge maintenance services that protect his brand and maximizes his client’s investment. 

Show Highlights:

• Business model and approach of Patterson Custom Homes and how it focuses on client experience and quality

• The importance of transparency, upfront planning, and detailed cost data to manage client expectations

• Their custom care program to maintain the quality and longevity of the homes they build, and prepaid maintenance services

• The factors that have contributed to the growth and success of Patterson Custom Homes — focus on integrity, community involvement, delivering an exceptional client experience, etc.

• Benefits of collaborating with interior designers on home renovation projects and how it helps in cost management and product longevity

• The need for synergy between designers, architects, builders, and homeowners for successful project outcomes

• How Andrew’s custom care program extends the client experience beyond project completion by automating home maintenance tasks and keeping the home well-maintained

Notable Quotes:

• “The project will always be successful if the client is informed before the project starts, and not just informed on cost, but on the process, how long it takes, and what the actual outcome will be.” - Andrew Patterson
• “Every time we finish a project, we exponentially grow our process, and we refine it tighter and tighter and tighter.” - Andrew Patterson
  
• “It comes at a price to have a good reputation, and every day before nine o’clock, I’m presented with all these invoices of things that have gone wrong...and I just write checks. I’d rather just have everyone be happy and positive than be richer than everyone else.” - Andrew Patterson 

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Patterson Custom Homes Website: https://pattersoncustomhomes.com/

Patterson Custom Homes on Instagram: https://www.instagram.com/pattersoncustomhomes/

Sponsor Links:

High Point Market: https://www.highpointmarket.org/registerdbsg

Design Manager: https://designmanager.com

Today, we welcome back Meredith Huck of House of Huck, but this time she’ll be asking the questions, and I’ll be sharing “my” journey as part of our 5-Year Anniversary Podcast Takeover! In this episode, we reveal how I juggle the podcast, coaching, and producing learning opportunities for design professionals using information and advice that I learn from every conversation I have with fellow entrepreneurs on and off the podcast. We also discuss some of my biggest takeaways from over 130 podcast interviews, and I share my wish list of future podcast guests that may surprise you.

Show Highlights:

• The importance of defining one's success markers and their impact on personal and professional journeys. 
• The balance between proactive steps, risk-taking, and relying on fate for success. 
• The role of routines and a balanced lifestyle in maintaining motivation and setting the right priorities.
• The idea of diversifying business into multifaceted lanes using industry insights.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://www.houseofhuck.com
• Instagram - https://www.instagram.com/houseofhuck

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com

Register for Design Biz Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

Recommended Reading:

• Start with Why - Simon Sinek: https://www.amazon.com/Start-with-Why-Simon-Sinek-audiobook/dp/B074VF6ZLM/ref=sr_1_1?crid=520YWMPLGQQ9&keywords=Start+with+why&qid=1692471686&sprefix=start+with+why%2Caps%2C157&sr=8-1
• Unreasonable Hospitality - Will Guide: https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/B09S4MDZHZ/ref=sr_1_1?crid=1MP88NAKPKWFD&keywords=unreasonable+hospitality&qid=1692471764&s=audible&sprefix=unreasonable+hospitality%2Caudible%2C150&sr=1-1
• The Power of Moments - Chip & Dan Heath: https://www.amazon.com/The-Power-of-Moments-audiobook/dp/B074TZFTDG/ref=sr_1_1?crid=CZ9X09MBAG1R&keywords=the+power+of+moments&qid=1692471803&s=audible&sprefix=rhe+power+of+moments%2Caudible%2C154&sr=1-1

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

This is a special Industry Spotlight episode of Design Biz Survival Guide. This special format is designed to share brands and partners that support designers both creatively and professionally. This supplemental podcast format is our way of sharing valuable information and resources for your business with you, our loyal listeners.

Today, we’re speaking with Robyn White — the owner and founder of RDW Design Studio. RDW Design Studio specializes in creating captivating websites and SEO strategies for Interior Designers and the Home Industry. Robyn’s meticulous attention to detail, streamlined process, and ability to provide impeccable service makes RDW Design Studio the go-to resource for design professionals ready to step into their next level of success.

Show Highlights:

• The services RDW Design Studio provides for interior designers

• Robyn’s background and how she became a part of the interior design community

• How Robyn helps interior designers attract clients through strategic website design 

• Influence of Robyn’s experience working at an international art gallery on her approach to website designing

• Robyn’s four phase process for website development

• Things that designers need to prepare to work with Robyn

• The differences between website platforms like WordPress, Wix, and Squarespace

• Tips and strategies for website designing, including photographs, marketing, etc

• RDW Design Studio now offers SEO services for all websites, not just the ones they designed 

Notable Quotes:

• “Your website is your number one strategic marketing tool.” - Robyn White

• “Everything that is going into your website needs to strategically give the visitor the information they need through your website, to guide them to convert to contact you.” - Robyn White

• “Designers don’t neglect your website, it really is your calling card.” - Rick 

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

RDW Design Studio Website - rdwdesignstudio.com

Robyn on Instagram - https://www.instagram.com/rdwdesignstudio/

Today we welcome DuVal Reynolds - founder and principal designer of DuVal Design - a full service interior design firm based in Fairfax, Virginia. In this episode, DuVal shares his journey of design from med school to design school and how he learned the inter workings of the business of design before launching his own design business six years ago. We also discuss his personalized approach to marketing and DuVal reveals how he developed a billing strategy that promotes consistency, accountability and most importantly, keeps the revenue flowing.

Show Highlights:

• DuVal’s journey from medical school to becoming an interior designer and starting his own design business
• The challenges DuVal faced when launching his own business—not having a portfolio and figuring out business structures
• How DuVal grew his business over 6.5 years and now manages three businesses with a team of 8 people
• DuVal’s approach to marketing his design business in the early days without a portfolio
• DuVal’s pricing and billing strategy that promotes consistency, accountability and keeps the revenue flowing
• The problems DuVal identified in the kitchen cabinet industry and started his own cabinetry business to provide a better solution
• Advice on growing your design business efficiently while keeping overhead costs low

Notable Quotes:

• “You should market when you’re the busiest, not when you’re slow. When business is booming, that’s when you really need to put the pedal to the metal and market.” - Rick
• “Design is based on your perspective. And that’s all you have to give.” - DuVal Reynolds
• “If growth means success to you, in whatever way it’s manifesting itself, you’re winning.” - Rick

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Design Firm Website - https://www.duvalreynolds.com/ 

House of DuVal E Commerce - https://www.houseofduval.com/

Fairfax Kitchen Cabinets - https://www.fairfaxkitchencabinets.com/

Instagram - https://www.instagram.com/duvaldesignllc/

Sponsor Links:

https://www.pirch.com

https://designmanager.com

Subscribe to our email list: https://designbizsurvivalguide.com/

Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/design-summit

Today, we welcome Molly Rose - a professional interior photographer and public relations partner for interior designers and architects. In this episode, Molly breaks down her 10-step strategy to help you create project campaigns that support your overarching brand and provide content throughout the design process. We discuss how a combination of micro storytelling, DIY photography, and a structured posting schedule can truly enhance your messaging and your PR strategy for each project. 

Heads up - have your iPhone ready for a camera settings tutorial that will change the game for you!

Show Highlights:

• Molly’s experience interviewing Rick in EP78 of Design Biz Survival Guide Podcast

• Molly’s 10-step strategy for creating project campaigns 

• Tips for using a phone camera effectively for interior photography

• How to document and share content from the inquiry phase of a new project

• Linking content together from different project phases

• Organizing and utilizing content across various social media platforms

• Documenting client reactions and the design reveal

• The role of media in validating designers and their work

• How to use AI to promote your design style

How to use your phone for interior photography:

Settings → Search camera → Enable Apple ProRAW → Ensure grid and lens correction are on → Open camera → Portrait mode → Click the upward arrow to adjust exposure → Drag exposure down to -1.0 to -1.3 → Adjust aperture (F) between 5.0 to 5.6 for wide shots, 2.0 to 2.8 for detail shots.

Notable Quotes:

• “Approach your work with the best intentions. It will get in front of somebody who will love it, and their appreciation might surprise you. And who doesn’t like it also might surprise you. But don’t be too worried about conforming to a certain approach because one size doesn’t fit all. Everyone has a place at the table.” - Molly Rose

• “Use AI to show stuff that you would do. Generate images to show stuff that you would do.” - Molly Rose

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Feature Guest Website - http://mollyrosephoto.co/

Design Stories Workbook - http://mollyrosephoto.co/stories

Instagram - https://www.instagram.com/mollyrose.photo/

Sponsor Links:

https://danielhouse.club/

https://designmanager.com

Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/design-summit

Today we welcome Patrick Ediger — Founder and Principal Designer of the namesake residential design firm based in Los Angeles, California. In this episode, Patrick shares his journey of design from the Hollywood talent industry to launching his own design business eleven years ago. Patrick shares how exploring and discovering resources and artisans in and around Los Angeles helped him develop a unique sustainable approach to design. We also discuss the impact that custom and vintage sourcing has on profit and how Patrick’s rule of thirds creates a story behind the design that takes his client experience to a new level.

Show Highlights:

• Patrick’s journey in design and his design business model

• Patrick’s experience working in Los Angeles and how it influenced his sustainable design approach

• The benefits of utilizing local resources and custom work

• Patrick’s rule of thirds for sourcing — one-third local, sustainable, vintage

• Importance of storytelling and transparency about efforts to clients

• Marketing authentically and building trust with clients over time for sustainable growth

Notable Quotes:

• “Success is not a tangible thing. It is leaving the space better than you found it.” - Patrick Patrick Ediger

• “Don't be afraid to be vulnerable. Don't sell yourself short.” - Patrick Ediger

• “We are the gatekeepers to literally everything that goes into our clients’ homes.” - Patrick Ediger

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Feature Guest Website - https://www.patrickediger.com/ 

Instagram - https://www.instagram.com/patrickediger/ 

Sponsor Links:

https://danielhouse.club/ 

https://designmanager.com 

Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/design-summit 

Today, we welcome Keri Petersen, founder of KP Spaces based in Seattle, WA. In this episode, we discuss Keri’s journey of figuring out the back end of the business of design and the self-work she had to put in to grow her business with confidence. We dive deep into the concept of SEO and online advertising and the impact it has had on the visibility of her business. Keri also pulls back the curtain on some of the misconceptions about paid advertising and why it’s a marathon, not a sprint.

Listen Here → www.designbizsurvivalguide.com/podcast/dbs135

Keri's understanding of the importance of marketing is astonishing. We delve into the world of AI for selecting keywords, vetting clients, and attracting both big and small projects. Keri's survival guide for design businesses emphasizes the need for visibility and growth. By mastering SEO and Google Ads, you can make your business stand out, just like KP Spaces. 

Prepare to be inspired and learn how to navigate the intimidating world of paid advertising with confidence.

Show Highlights:

• The importance of SEO and online advertising in boosting business visibility and growth.
• The significance of self-work for business owners and how it affects boundaries, pricing, and project choices.
• Challenges faced in launching a design business and the importance of setting a vision for the business.
• Strategies for mastering SEO and paid advertising to attract bigger projects.
• Keri's experience using AI to select keywords and vet clients.
• The importance of gratitude and presence in defining success in the design business.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://www.designandthrivecourse.com/
• Instagram - https://www.instagram.com/kpspaces/

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com
• https://danielhouse.club/pages/dbsg 

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today we welcome Peter Lang, Founder of The Designer CPA - a public accounting firm that specifically works with interior design business owners. In this episode, we discuss the nuances of accounting for the business of design, best practices, and the value of integrating your CPA into your regular business and financial strategy sessions. Peter also shares how he has leveraged years of data specific to the business of design to develop a resource guide of financial benchmarks to help you set realistic strategic goals for your design business.

The conversation ends with Peter sharing his advice on finding the right balance between work and life and how to define success in entrepreneurship and the design industry. Listen in to learn, grow, and redefine success for your design business!

Show Highlights:

• Peter’s transition from general accounting to specializing in the interior design industry.
• Peter provides solutions for financial management challenges faced by interior designers, including cash management techniques and understanding sales tax.
• The importance of a standard data report for design professionals is discussed, with tips on data collection, presentation, and utilization.
• Lang shares insights into average gross margins, overhead costs, payroll, and other financial aspects of the interior design business.
• Advice on choosing the right project management software and achieving a work-life balance.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://thedesignercpa.com/ 

• Instagram - https://www.instagram.com/thedesignercpa/ 

Sponsor Links:

• https://www.pirch.com

• https://designmanager.com

Register for Design Biz Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today we welcome Garrison Hullinger, founder and principal designer of Garrison Hullinger Interior Design. The Portland-based firm has been recognized as one of the 100 fastest-growing businesses in Oregon and SW Washington, but the design journey for Garrison has been one of patience, self-discovery, and reinvention.

In this episode, we discuss the development and growth of his design career and then dive deep into the process of developing a truly multi-disciplinary design firm. We also discuss the structure and dynamic of his 22-member design team and Garrison’s leadership approach of measuring outcome, not output.

Our fourth annual Design Biz Retreat is returning to Palm Springs, CA, on October 5-6, featuring presentations from industry experts on scaling your design, business, hiring strategies, leadership techniques, a public relations workshop, and more. Join the priority registration list today!

Show Highlights:

• How Garrison’s previous career as a processes and software developer transferred into his design career and being a business owner
• The balance between residential, commercial, and hospitality design projects
• Balancing teams and individual skill sets in each disciple
• How employees learn to work as dynamic problem solvers

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Design Biz Survival Guide is all about. It only takes a second and helps us out a lot!

Supporting Resources:

• ghid.design

• instagram.com/ghidinc

Sponsor Links:

• pirch.com

• designmanager.com

Member Vault Link:  https://designbizsurvivalguide.vipmembervault.com

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

This is a special Industry Spotlight episode of Design Biz Survival Guide. This special format is designed to share brands and partners that support designers both creatively and professionally. This supplemental podcast format is our way of sharing valuable information and resources for your business with you, our loyal listeners.

Today, we’re speaking with Rachel Morrison and Andrew Morrison of House of Morrison - a made-to-order furniture manufacturer that caters exclusively to the trade. The Morrison brand is widely regarded for their notable luxury design, with projects throughout Southern California and beyond. Known for their tailored and collected aesthetic, their work has been featured in countless shelter magazines. 

In this episode, we discuss the backstory of their furniture manufacturing brand, the role that it plays in their ability to deliver extraordinary design to their clients, and their commitment to being a trusted trade resource to the interior design community.

Show Highlights:

• Rachel and Andrew’s background and their role in House of Morrison 

• The backstory of House of Morrison, how it started, and its evolution

• HOM’s process of designing the furniture collection — sourcing inspiration, sketching, refining ideas, etc

• The process of ordering furniture from the HOM

• How HOM engages with and supports the design community

• Rachel and Andrew’s decision to sell exclusively to the trade and the benefits it offers to designers

• Type of clients HOM works with

• Recommendations for key furniture pieces designers should invest in — sofas, dining tables, etc.

Notable Quotes:

• “We wanted to give the designer the tools to be a designer. What we mean by that is that the fabrics, the wood finishes—clients have different needs. And we want to come up with a way where we could meet that objective.” - Andrew Morrison

• “It doesn’t matter if it’s a whole home or just a bedroom, a House of Morrison piece should elevate the room. It’s that type of quality that we’re looking for that’s able to be passed down.” - Andrew Morrison

• “Making the right selections on the key pieces can set the tone in the whole home.” - Rachel Morrison

Supporting Resources:

HOM Website - https://houseofmorrison.com/

HOM on Instagram - https://www.instagram.com/house_of_morrison/

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Today, we welcome Margaret Donaldson, founder of MDI Interior Design based in Charleston, South Carolina. In this episode, Margaret shares her 35-year journey of design from the birth of her business and first child almost simultaneously to the evolution of her design studio, which is currently 17 team members strong. 

We also discuss the value of team culture and the importance of collaboration among peers and Margaret shares some valuable examples of how she has created a work environment for her team that is a place of trust and learning.

We wrap up with a teaser about the fifth annual Design Biz Retreat, promising more insights and industry tips for our design community! Don't miss out on this episode that shines a light on the heartbeat of a thriving design business – its people.

Show Highlights:

• The importance of creating a family-like work culture that fosters growth, learning, and support among team members.
• Embracing "The Ideal Team Player" virtues.
• "Sip and See" tradition, a post-project reflection that celebrates teamwork and informs future projects with lessons learned.
• The shift in workforce dynamics and the need for continuous training and adaptation to retain young talent.
• Margaret's advice on team building, leadership, and the significance of providing a safe, nurturing, and educational work environment.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://margaretdonaldsoninteriors.com/
• Instagram - https://www.instagram.com/margaretdonaldsoninteriors/
• The Ideal Team Player - https://www.amazon.com/Ideal-Team-Player-Recognize-Cultivate/dp/1119209595/ref=sr_1_1?crid=1PJ3KK3VRTNS3&keywords=the+ideal+team+player+book&qid=1701301012&sprefix=the+ideal+team+player%2Caps%2C154&sr=8-1

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today, we welcome Marcia Bryan, owner of Bryan Design Group based in San Diego, California. In this episode, Marcia shares her design journey from model homes to full-service residential and senior living design. Marcia shares how a chance opportunity evolved into a design niche for her business model and how the nuances of senior living design influence and enhance her residential design projects in a practical and meaningful way. Adding new disciplines of design requires continued education, and Marcia shares her approach to expanding her design knowledge by leveraging her network of experts and mentors.

Show Highlights:

• Marcia’s design journey from model homes to founding her own firm

• How designing for senior living is different than other design

• Things to consider for designing senior living spaces – accessibility, ADA rules, how aging people see and hear, etc

• The importance of continued education and learning from experts

• How Marcia’s exposure to senior living influenced her approach to residential projects

• Marcia’s experience of starting her own business and the challenges she faced

• Marcia’s first hire and the importance of balancing different strengths within the team

• How focusing on residential and senior living helps Marcia’s business stand out from other designers

Notable Quotes:

• “It’s the scariest thing in the world and the most exciting thing in the world to open your own business.” - Marcia Bryan.
• “For all designers out there that are doing it on their own, kudos to them. But honestly, I think they could be happier, relying on the strengths of others as well as their own.” - Marcia Bryan.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Bryan Design Group Website - https://www.bryandesigngroup.com/

Marcia Bryan on Instagram - https://www.instagram.com/bryandesigngroup/

Sponsor Links:

https://danielhouse.club/

https://designmanager.com

Today, we welcome Antonio Deloatch, owner and principal designer of his namesake design firm based in New York and Los Angeles. In this episode, Antonio shares his global journey of design and the experiences that inspired him to launch his own design business eleven years ago. We also discussed his move from LA to New York and his strategy for establishing a brand in a new market. Antonio’s story is a lesson in perseverance, accountability, and pure passion that every design professional can learn from. 

I hope you enjoy the conversation as much as I did!

Show Highlights:

• The challenges Antonio faced when relocating to a new market and how his creative approach helped him establish his brand. 
• The role of show houses in the design industry and how Antonio utilized them as a marketing tool and platform to attract new clients.
• Antonio’s personal mantra of "just keep swimming" and the importance of resilience, faith, and self-belief in the design industry.
• Antonio's marketing strategies for building his brand.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://www.antoniodeloatch.com/
• Instagram - https://www.instagram.com/antoniodeloatchdesigns/

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com
• www.danielhouse.club/designbiz

Subscribe to the DBSG Email List: https://designbizsurvivalguide.com/

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Welcome to our Las Vegas Market Re-Cap + High Point Warm Up episode! In this episode, I’ll share a little about my Las Vegas Market Experience along with some tips and advice if you have never been. I’m also going to provide some insight into the upcoming High Point Market to help you plan ahead and make the most of your time there. 

Then we’ll chat with the Director of Content and Community for ANDMORE - Amanda Brinkman, about the changes in branding that we’ve all seen for market and what it all means for the design community. Designed to streamline and enhance, we discuss the innovative tools they're offering, including a game-changing app that's set to revolutionize how buyers plan and organize their market experience. 

Join us as we delve into the transformation sweeping across the design industry, fueled by technological innovation.

Show Highlights:

• The recent markets in Las Vegas and High Point, including the changing trends in the design industry.
• The rebranding and omni-channel experience introduced by ANDMORE in the Las Vegas, Atlanta, and High Point markets.
• The innovative tools being offered by ANDMORE to enhance buyers' market experiences, including a new app.
• Deep dive into the future of the design industry and the transformative effects of technological innovation.
• The benefits and features of the new ANDMORE app for organizing and enhancing market experiences.
• Insights on the inaugural show of Shop Object at the High Point Market and the exciting prospects it offers to buyers.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Sponsor Links:

• https://www.pirch.com

• https://designmanager.com

Register for Design Biz Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today we welcome Emily Campbell, principal designer of Emily Jean Interior Design based in Portland, Oregon. In this episode, Emily shares her fresh perspective on the business of design as a student and entrepreneur. We discuss the pivotal moment that prompted her transition from fashion to interiors, her experience of balancing design school with launching a business, and how she’s building a foundation for long-term success by combining technical skills with real-world networking. Emily also shares how her entrepreneurial spirit, fearlessness, and commitment to community are shaping her journey.

Show Highlights:

• Emily shares her creative roots in fashion and how her design interests evolved toward interiors after building and renovating her own home
• She explains why she chose to return to school to learn the technical side of design, despite already having a strong foundation in textiles, color theory, and branding
• Emily discusses the importance of choosing a program that focuses not just on skills, but also on networking and building real-world relationships
• She talks about the entrepreneurial spirit that runs in her family and how it's influenced her desire to start her own business
• Emily opens up about the role of mentorship in her career development and how working alongside seasoned designers is helping her learn faster and more confidently
• She reflects on the transferable skills she gained from fashion trend forecasting, like overcoming shyness, building confidence, and approaching people fearlessly
• Emily emphasizes the importance of getting out of the classroom to network, visit showrooms, and engage with the design community early and often
• She shares advice for students in design programs: ask questions, stay curious, and embrace the learning process
• Emily offers her personal definition of success: focusing on the process of creating something meaningful rather than the outcome
  
  

Notable Quotes:

• “Hold on to a beginner’s mind and never let yourself feel like you know it all.”
• “It’s okay to fail. Redefine what failure means to you.”
• “Just because you can see the vision doesn’t mean the client can—you have to be able to show them.”
• “The classroom and showrooms are where you should be asking the questions.”

Supporting Resources:

Emily Jean Interior Design Website
Follow Emily on Instagram

Sponsor Links:

Design Manager — Project management, accounting, and purchasing built for interior designers
Hooker Furnishings — Versatile furniture, décor, and designer support
Daniel House Club — Sourcing from over 150 vendors in one place with trade pricing and concierge service

Today we welcome international speaker, coach, and author Wanda Allen to the podcast. Wanda is an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance and strengthen relationships by developing strong follow-up skills. 

In this episode, we discuss how our mindset impacts lead generation and follow-up, the role that perseverance plays in the process, and why the second best answer you can get is a “no.”

Be prepared to be inspired to go out there, get some nos, and land some sales!

Show Highlights:

• What led Wanda to become an author and coach
• How systems and processes serve as guardrails
• The reasons people don’t follow up
• Why the second best answer you can get is “no”
• How people can develop a schedule for follow up
• Developing a schedule for following up

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

• Website: https://followupsalesstrategies.com

• Instagram: https://www.instagram.com/followupsalesstrategies/

• View on Amazon: https://www.amazon.com/Follow-Sales-Strategies-Wanda-Allen/dp/098390992X/ref=sr_1_1?crid=1LKYY5S15KE2R&keywords=wanda+allen+book&qid=1683322003&sprefix=wanda+allen+book%2Caps%2C133&sr=8-1

Sponsor Links:

• https://www.pirch.com

• https://designmanager.com

Register for Design Biz Retreat: 

• https://designbizsurvivalguide.com/design-biz-retreat/

Member Vault: 

• https://designbizsurvivalguide.vipmembervault.com

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today, we welcome Emily Yeates, CEO and Principal Designer of Urban Revival — a full-service interior design firm based in Paradise Valley. Arizona. In this episode, we discuss Emily’s exposure to design at a young age and her passion for problem-solving, which led to the launch of her own design business. 

Emily shares her lessons learned while growing her team and developing her processes… spoiler alert — it did not happen overnight. We also discuss the importance of a fine-tuned business structure and how it not only allows her to provide extraordinary service to her clients but also allows her to be present for herself, her health, and her family.

Tune in to learn how Emily built a successful design business by creating efficient systems while balancing her professional and personal life!

Show Highlights:

• Emily’s early exposure to design and the path to launching her own business

• Hiring the right people for your business and why more designer is not the solution when growing your business

• Developing a strong business structure with the help of her operations manager, Meredith

• How having clear and repeatable processes made her business run smoothly

• Tools and platforms that Emily’s team uses for efficiency and communication – Asana, Loom, DesignFiles, etc

• How the business was able to thrive during Emily’s cancer treatment

• Emily’s “Business Edit” program and how it helps other designers succeed

• The importance of furniture profit margins and wholesale ordering

Notable Quotes:

• “I refuse to live in an ugly place. I grew up around beautiful things. I wanted a beautiful place, and I was going to make it happen.” - Emily Yeates
• “The pinnacle of success is having a business that can run when I step away, and it keeps going.” - Emily Yeates
• “Profit margin is a really big deal to me. And furniture is the way that I’m able to do that.” - Emily Yeates
• “Implementing processes and structure allows you to put your business on autopilot in times when you need it.” - Rick

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Urban Revival Website - https://urbanrevivalphx.com/urban-revival

Emily Yeates on Instagram - https://www.instagram.com/urbanrevivalphx/

Sponsor Links:

James and James: https://carpenterjames.com/pages/trade-program?ad=DBSG

Design Manager: https://www.designmanager.com/

Today, we welcome Kate O’Hara, CEO and Creative Director of O’Hara Interiors — a full-service interior design firm specializing in high-end commercial and residential projects. In this episode, Kate shares her journey from a career in education to taking the helm of the family design business. We discuss her role in the business and the delicate balance of leading, delegating, and empowering a growing team of creatives. Kate also shares the pros and cons of maintaining two offices, one in Minneapolis and one in Austin, and she shares her perspective on boundaries, community, and communication.

Show Highlights:

• Kate’s background and transition from teaching to running her family design business

• The unique dynamics of working in a family business

• The pros and cons of maintaining two office locations

• The importance of communication, delegation, and empowering your team

• Having clarity in processes and decision-making to enable team members to work efficiently and creatively

• The importance of intentionally setting boundaries and maintaining a work-life balance

Notable Quotes:

• “Be intentional about having balance, especially as we started working from home. Everything bleeds together.” - Kate O’Hara
• “If you’re going to run multiple offices successfully, there have to be clear lines of decision-making and communication.” - Kate O’Hara
• “I’d much rather be effective than be busy.” - Kate O’Hara
• “Knowing when and how to communicate decisions and intentions as you go really leads to a lot of the success of a company.” - Kate O’Hara

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

O'Hara Interiors Website - https://oharainteriors.com/

O'Hara Interiors on Instagram - https://www.instagram.com/ohara_interiors/?hl=en

Sponsor Links:

James and James: https://carpenterjames.com/pages/trade-program?ad=DBSG

Design Manager: https://www.designmanager.com/

Today, we welcome Kamala Nair, a professional copywriter and voice brand expert for interior design professionals. In this episode, Kamala shares how her time as a copywriter at Elle Decor introduced her to the world of interiors and the importance of storytelling in order to support and elevate the beauty of interior design. Get your notepad ready because Kamala shares her top three strategies for using effective copy to differentiate your brand. We also discuss her personal journey of entrepreneurship and how relocating from NY to London empowered her to think big and launch her own business.

Show Highlights:

• Kamala’s background as a copywriter and her transition to running her copywriting agency

• Strategies for how to use words to differentiate your design brand

• Creating an effective statement of differentiation for your brand

• Evoking emotions and creating a personal connection with clients

• Avoiding cliches and generic language when crafting brand messaging

• Identifying what makes your design business unique or different

• The importance of understanding and marketing to your ideal client persona

• Kamala’s journey of launching her own design copywriting business and the challenges she faced

Notable Quotes:

• “You have a maximum of 15 seconds to capture your reader’s attention. If you don’t capture their attention in that 15 seconds, they’re going to move on.” - Kamala Nair
  
• “Create a statement of differentiation. It’s a headline and a subheadline that succinctly captures what makes your brand different.” - Kamala Nair
  
• “You really need to be marketing towards who you want to be working with and not who you’re currently working with. You need to speak directly to your ideal clients, pain points, the problems that they’re trying to solve.” - Kamala Nair

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Kamala Nair Website - https://www.kamalanairinc.com/ 

Kamala Nair on Instagram - https://www.instagram.com/kamalanair/ 

Sponsor Links:

High Point Market: https://www.highpointmarket.org/registerdbsg

Design Manager: https://designmanager.com

Today, we welcome Deborah Flate, founder of Dialogue Consulting. Deborah is the voice of sales techniques and strategies that inspire the sales teams of some of our favorite design brands and showrooms in the industry. In this episode, Deborah shares some of her core sales principles with us because, at the end of the day, your design business is a sales organization, too. We dive deep into selling with confidence, what questions to ask, what information to listen for, and how to leverage showrooms and sales reps to support your sales process.

Tune in to learn how to master the art of selling in your design business!

Show Highlights:

• Deborah’s background and her transition from interior design to sales

• Deborah’s business model and training she provides to design brands, showrooms, and the design community

• The importance of sales techniques and mindset for designers, even though many may not see themselves as salespeople

• The questions designers should ask their clients to understand their needs and priorities

• The role of showrooms and sales reps in supporting the sales processes of designers and how to leverage their product knowledge and expertise

• The importance for designers to develop strong product knowledge and utilize the resources and information provided by sales teams

• Advice for designers on prioritizing their resources and product lines 

Notable Quotes:

• “You can be the most talented designer, the most talented person in the world, but if you don’t know how to sell and the techniques of how to sell, it’s going to be really hard for you to succeed.” - Deborah Flate.
• “We are all salespeople, whether we want to think so or not. Convincing a person to go to a movie is selling them. Convincing them the color you want to paint your home is selling them.” - Deborah Flate.
• “Design business owners need to embrace the fact that their business is also a sales organization. You need to incorporate that into it because it is a really big part of the picture.” - Rick.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Dialogue Consulting Website - https://dialogue-consulting.com/

Dialogue Consulting on Instagram - https://www.instagram.com/dialogueconsulting

Deborah Flate on LinkedIn - https://www.linkedin.com/in/deborahflate/

Books Mentioned:

Leveling Up with GUSTO by Debora Flate: amazon.com/Leveling-GUSTO

 To Sell is Human by Daniel H. Pink: amazon.com/Sell-Human-Surprising-Moving-Others

Sponsor Links: 

Daniel House Club: https://danielhouse.club/

High Point Furniture Market: https://www.highpointmarket.org/registerDBSG

Today we welcome back producer, author, and storyteller Jude Charles to the podcast. In this episode, Jude walks us through the process of producing his newly released docu-series about the life and journey of our favorite design community guru LuAnn Nigara. We revisit the five pillars of dramatic demonstration, and then we dive deep into the value of leadership and how communicating examples of your process and intention through storytelling establishes trust with your clients. We also revisit our conversation from episode 101 and what I learned from the process of developing one of my own stories into a lesson in leadership.

Join us in this insightful conversation as we discover how storytelling can change our perspective, create opportunities, and inspire us to lead others to greater heights in the design industry.

Show Highlights:

• Live illustration, social proof, unique characteristics, and transformation are explored to take business to the next level.
• Building confidence, storytelling, documenting lessons, and focusing on the lesson of the story.
• How to have honest communication with clients, even in difficult situations
• Nature's influence on language, perception, and interaction.
• Leading clients through design process, emphasizing storytelling, core values, and successes.
• The importance of being relentless, having a voice and evidence of success, and confidently saying no.
• Leading effectively and intentionally by recognizing gifts, pausing for feedback, constructing stories, and utilizing trust-building techniques.

Five dramatic demonstrations to tell the story about a moment in time for designers:

1. Behind the Scenes (Pulling fabrics, selecting stone, antique shopping - the hunt.

2. Live Illustration (Highlight the design, show it off)

3. Social Proof (The big reveal and the emotion attached to it)

4. Unique Mechanism (Characteristics that no one else can duplicate - how YOU do it)

5. Transformation (Life after… testimonial)

Five ways to lead your client:

1. Tell the truth even when it hurts.

2. Have a clearly defined opinion and voice, and define your core values.

3. Have the confidence to say NO.

4. Get clear about who is the right fit for you to work with.

5. What are your non-negotiables?

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - http://JudeCharles.co 

• Instagram - https://www.instagram.com/judecharles/ 

• 10 Storytelling Prompts - http://JudeCharles.co/lead  

• Dramatic Leverage Newsletter - http://JudeCharles.co/newsletter 

• Link to LuAnn’s Docu-Series: https://LuAnnnigara.com/doc/ 

Sponsor Links:

• https://www.pirch.com

• https://designmanager.com

Register for Design Biz Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

Member Vault: https://designbizsurvivalguide.vipmembervault.com

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

For this final podcast episode of 2023, host and founder of Design Biz Survival Guide Rick Campos recalls when he discovered Leadership and Community in a fourth-period classroom in high school back in 1985 and how lessons learned over 30 years ago influence his business model today. We also re-cap our highlight of the year, acknowledge our supporting partners, and make a very special announcement about Design Biz Retreat 2024.

Show Highlights:

• The leadership skills honed in student council amid a rough neighborhood and diverse group of students.
• The power of storytelling in business growth and leadership.
• Exploration of leadership and growth in design business, drawing on personal experiences to guide listeners in their own journeys.
• The value of community in the design industry, highlighting the role of mutual support and collaboration in driving success.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com
• www.danielhouse.club/designbiz

Subscribe to the DBSG Email List: https://designbizsurvivalguide.com/ 

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

In this episode, we’re thrilled to welcome back Meredith Huck of House of Huck, a full-service design studio based in Milford, Connecticut. In this episode, we revisit our original conversation with Meredith from Episode #92, where she shared her newly launched design business and the strategy behind its success.

Fast forward three years, Meredith walks us through her thriving business today, lessons learned, and the hacks that make her operation both efficient and profitable. From process development to pricing strategies and marketing for visibility, this conversation is packed with actionable advice for building a successful design business.

Show Highlights:

• Strategic Launch: How Meredith's year-long launch strategy set the foundation for success.
• Efficient Systems: The power of templates, structured scheduling, and repeatable processes.
• Working with Trades: Building reliable trade relationships and the value of clear communication.
• Profitable Sourcing: Transitioning from retail to a streamlined sourcing model for higher profitability.
• Marketing Mastery: Tips on putting out the right content and leveraging local vendor relationships.

Notable Quotes:

• “Put out what you want to receive. If you want a new build and you don’t have a new build, okay, I’m not suggesting that you lie about it. Absolutely not. But do your best to try. If you have one project that can even just appear to be a little bigger...try and hone in on that.”
• “Time freedom is the ultimate success. It’s the ability to create my own schedule. There are some weeks that are really hard, but being able to look at my calendar and say, ‘Next Tuesday, I don’t have anything. Maybe I’ll work, maybe I won’t. Maybe I’ll pick up my kid early.’ That’s why I started my business.”
• “Efficiency is not just about systems. It’s about relationships, trust, and maintaining a streamlined workflow with everyone you work with.”

Supporting Resources:

• Learn More About House of Huck: Visit Meredith’s Website

• Follow Meredith on Instagram: @houseofhuck

• Register for the Design Biz Power Course: Sign Up Here

• EP92 with Meredith Huck

Sponsor Links:

A big thank you to our sponsors:

• James and James Trade Program – Makers of solid hardwood furniture, supporting the design trade with quality craftsmanship and customization.

• Design Manager – A comprehensive project management and accounting platform for interior design professionals.

Follow & Review:

Be sure to follow the podcast and leave a review! Your support helps us bring more valuable insights to the design community.

Today, we welcome Donna Johnson of Luxe Design, a luxury interior design firm with offices in Orange County and Las Vegas. In this episode, Donna shares her lifelong passion for interior design and how relationships – both organic and strategic – have fueled the growth and success of her design business. We also discuss the value of continued education, changes in the industry, and the pros and cons of serving the high-end luxury market.

Listen in as Donna shares her experiences working over four decades in the design industry and the rewards and restrictions of working in the high-end market!

Show Highlights:

• Donna’s background and how she got into interior design 

• Balancing her design career as a single mom of four and managing two offices

• The importance of continuing education and learning new skills for designers

• The pros and cons associated with serving the high-end luxury market

• The importance of confidentiality in high-end luxury projects

• Changes in the design industry over the years and the impact of social media on it

• Advice for new designers to focus on business skills, relationships, and continued education

Notable Quotes:

• “We always say design is a relationship-based business. It’s design, it’s technical, it’s sales. It’s all of those things. But it is also a relationship business. And when you make those connections and nurture them, the potential is just off the charts.” - Rick
  
• “Sometimes you really do have to reinvest, go back to school to learn something entirely new, especially at a time when your business might be growing stale.” - Rick
  
• “I’ve been through ups and downs in this business. And the passion that I have for design is what kept me going.” - Donna
  
• “You better get great at your business because it’s not just design, and it’s not all fun and games. You do have to do the paperwork besides having fun with design.” - Donna

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Luxury Designer Website - https://luxury-designer.com/

Donna’s Instagram - https://www.instagram.com/luxedesigner/

Sponsor Links:

https://www.pirch.com

https://designmanager.com

https://www.highpointmarket.org/registerDBSG

Subscribe to our email list: https://designbizsurvivalguide.com/

Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/

Today, we welcome Jackie Green - Founder, CEO, and Chief Strategist of Behind the Design. In this episode, we focus on the employee perspective of the business of design and the value of empowering them with business knowledge and acumen. Jackie explains the basics that every design employee should understand about time billing, overhead, and productivity. If you’re a team member of a design firm and want to have a bigger impact on the business, this episode is for you.

Show Highlights:

• Business acumen and the importance of interior design employees to understand it

• The need for employees to know things like how much time is budgeted for projects, what the company’s expenses are, and how profits are made

• Questions that employees can ask their leaders to understand the big-picture strategy and how they can contribute

• How leaders can educate employees on different business functions like accounting and purchasing

• The importance of working as a team and understanding each other’s roles

• The importance of employee retention and how open dialogue between leaders and employees can help with retention

• Taking ownership of work and commitment to the team

Notable Quotes:

“I think we forget that as leaders, your employees might actually have really good ideas.” - Jackie Green.

“Nobody wants to do a crappy job. Your employees are here because they want to succeed. So the more information you can give them to succeed, they’re going to feel better about it, and they’re going to work harder.” - Jackie Green.

“The better we educate our teams and let them know how the business operates, the more amped they get on board and be like, ‘Yes, I want to go out there and build better relationships with clients. I want to offer more services when I’m out networking.’ Because if the business does better, so do I.” - Jackie Green.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Behind the Design Website - https://www.behindthedesignco.com/ 

Behind the Design on Instagram - https://www.instagram.com/behindthedesignco/ 

Sponsor Links:

https://danielhouse.club/

https://designmanager.com

No two paths are the same. Someone may know what they want, go to design school, and land a job out of college. Another person could try other careers before deciding to learn more about interior design. Regardless of the level of education or the length of time it takes to get there, both could very well reach the same conclusion.

Today we welcome Heidi Callier to the podcast. In this episode, we discuss the evolution of her widely respected brand and the impact that becoming a brand has on the continued growth and development of her interior design business. We discuss her approach to supporting projects across the country, her team structure, and her streamlined project selection process. Heidi also shares the process of developing her first book, due this Fall, and her collaboration with long-time friend and photographer Haris Kenjar.

We hope you feel inspired and refreshed by Heidi’s evolution.

Show Highlights:

• How Heidi got into the design business and the necessary experience to get her foot in the door.
• The benefits of working in a showroom when you’re first starting in design.
• How the design landscape has changed and expanded after COVID.
• Being intentional about only putting out work that you want to bring back.
• How Heidi is handling collaboration opportunities and retaining her brand image.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Design Biz Survival Guide is all about. It only takes a second and helps us out a lot!

Supporting Resources:

• heidicaillierdesign.com 

• www.instagram.com/heidicaillierdesign/ 

• instagram.com/haris.kenjar/ 

Sponsor Links:

• pirch.com 

• designmanager.com 

Member Vault lInk:  designbizsurvivalguide.vipmembervault.com 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today, we welcome Niki Landry, founder of Hatch Creative Co. - a consulting firm focused on supporting small to mid-level design businesses. In this episode, Niki shares her design journey and how a moment of need at the commercial design firm that she was working at triggered the leader within and culminated in her transition from design to operations. We discuss the value of recruiting and promoting from within and her strategy for identifying hidden leaders among your team. If you’re in growth mode - this episode is for you!

Show Highlights:

• Niki’s business model and her design journey 

• Niki’s transition from design to operations role

• The importance of looking internally first when you want to expand your design team  

• Asking employees questions to understand their interests, strengths, and problems

• Providing training to employees on both soft skills like managing and hard technical skills

• Using a mentoring approach and gradually increasing responsibilities to prepare staff for promotions

Notable Quotes:

“Your best resources are already under your roof. They understand your culture, they understand your business model, they understand the game.” - Rick.

“If firms want to be successful, grow sustainably, and have a team that truly knows the business, they should look internally. Bring those people along on the upward journey, build that team, and create the company that you want.” - Niki Landry.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

HATCH CREATIVE Website: https://www.hatchcreativeco.com/

HATCH Creative Co. on Instagram: https://www.instagram.com/hatch.consulting/

HATCH Creative Consulting on LinkedIn: https://www.linkedin.com/company/hatch-creative-consulting/

Sponsor Links:

https://danielhouse.club/

https://designmanager.com

Today we welcome Gina Hacken – principal designer and owner of Gina Lauren Interiors. In this episode, we talk about work-life balance, and Gina shares how she leveraged years of experience in the industry to ultimately launch her own design business in order to be there for her family and fulfill her passion for design on her own terms. We also discuss her realization that designing and running a design business are two very different things and the network she leaned on to get advice, support, and referrals.

The important thing is that Gina is successful and achieved the life she now lives by being scrappy and creating a plan. Listen in to learn how she did it and gain some inspiration!

Show Highlights:

• What Gina’s current business model looks like
• Gina’s journey from design school to now
• How Gina structured her new business day to accommodate her life
• Making the transition from designer to business owner 
• Being resourceful and absorbing information

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• ginalaureninteriors.com

• instagram.com/ginalaureninteriors/

Sponsor Links:

• pirch.com

• designmanager.com

Member Vault: designbizsurvivalguide.vipmembervault.com

Join the Design Biz Retreat Priority Registration List: designbizsurvivalguide.com/design-biz-retreat

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today, we welcome Michelle Lynne and Ben Rutledge, co-founders of Sidemark - an all-in-one marketing and sales software for interior designers. In this episode, we discuss the most common pain points for designers when it comes to processes and productivity and the valuable leads and revenue you could be missing out on by not implementing a comprehensive customer relationship management strategy - also known as CRM - in your design business. We also break down the basics of CRM and the many tools and features that Sidemark offers to support the growth of your design business.

Learn how to utilize Sidemark's incredible features to save you time and money, and get to grips with the extensive benefits it offers. From CRM tools to calendar booking, social media planning, email marketing, and more, this software is a game-changer for your design business. Listen in as we highlight the potential of this software to save you time and money!

Show Highlights:

• Exploration of the role of workflow automation and consistent lead follow-ups in managing customer relationships.
• Insights into Sidemark, a sales and marketing software specifically designed for interior designers, including its AI-powered content and social media planner.
• Breakdown of a 60-day marketing transformation course offered by Sidemark to help interior designers build their business.
• Explanation of the importance of CRM in managing customer relationships, tasks, and notes in one place to appear more professional.
• Overview of the value of a CRM in maximizing efficiency and the process of building a strong foundation for a design business.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://mysidemark.com/
• Coupon Code: designbiz
• Instagram - https://www.instagram.com/mysidemark/

Sponsor Links:

• https://www.pirch.com
• https://designmanager.com

***

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Welcome to another episode of Design Biz Survival Guide! Today we welcome Hannah Oravec, founder of Lawless Design—a New England-based residential and boutique commercial interior design studio focused on wellness and sustainability. In this episode, Hannah shares her design journey and the process of launching her own design business. We discuss her perspective on commercial and residential design and her strategy for qualifying projects that best align with her business model and personal design approach. We also dive into the value of expanding your professional circle, and Hannah shares her top networking tips for creative introverts.

Show Highlights:

• Business Beginnings: Hannah’s journey from commercial design to launching her own studio.

• Finding Your Niche: How wellness and sustainability became central to Lawless Design’s mission.

• Networking for Introverts: Hannah’s tips for creative professionals to make meaningful connections.

• Team Growth: The lessons learned from hiring and building a supportive design team.

• Infusing Joy: How to incorporate passion projects into your business model.

Notable Quotes:

• “Design should be personal. We’re not just giving you a cookie-cutter design; it’s about how our clients live in their homes and what makes them feel good.”

• “I’m very upfront when interviewing clients—I’m not the designer for everyone, and that’s okay. There’s a designer out there for everyone.”

• “Make sure there is an aspect or component of your business that truly brings you joy. You’re the business owner; you have the ability to make joy part of your business.”

Supporting Resources:

• Learn More About Lawless Design: Visit the Website

• Follow Lawless Design on Instagram: @lawless_design

• Book Recommendation: How to Win Friends and Influence People

• Register for The UK Business of Interiors Community Summit: Event Information

Sponsor Links:

A big thank you to our sponsors:

• Design Manager – A comprehensive project management and accounting platform tailored for interior design professionals.

• Daniel House Club – Simplifying the business of design with exclusive trade pricing, concierge service, and commission opportunities.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Join us as we journey with Gideon Mendelson, founder, and creative director of the Mendelson Group, as he reflects on his two-decade-long journey in the interior design industry. With experiences ranging from team development and client experience to marketing and striking a work-life balance, Gideon shares his insights into how the industry has evolved and the factors behind the success of his full-service interior design firm.

The importance of success in design and relationships is also highlighted as Gideon reflects on the lessons he has learned. Hear about his journey from having a mother who was an interior designer to founding the Mendelson Group. Understand the significance of being comfortable saying no, the shift of his definition of success from a focus on beautiful design to the experience of family in a home and the satisfaction of his clients. 

Lastly, Gideon shares the impact of having a team of career-minded associates and how this has refined his process to achieve a balance between work and life. Don't miss this opportunity to get invaluable insights from a veteran in the industry. 

Show Highlights:

• Gideon’s journey in the design industry and how he has shaped it through innovation and client experience.

• The importance of team development and work-life balance in the design industry.

• the evolution of the design business and the shift from traditional marketing to digital marketing.

• Gideon’s innovative approach to business, including the creation of a Director of Client Services role.

• What success means in the design world, with Gideon emphasizing the experience of family living in a home and client satisfaction.

• How being comfortable with saying 'no' has been crucial for his business.

• How having a team of career-minded associates has helped balance work and life and refined his business processes.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website - https://www.mendelsongroupinc.com/

• Instagram - https://www.instagram.com/gideonmendelson/

Sponsor Links:

• https://www.pirch.com

• https://designmanager.com

Register for Design Biz Retreat: https://designbizsurvivalguide.com/design-biz-retreat/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

Today, we welcome Errol Dejager, founder of Dejager Design - a full-service interior design firm specializing in luxury residential design. In this episode, Errol shares his journey from South Africa to Southern California in pursuit of his passion for design. We discuss his biggest influences and mentors that guided him on his path to launching his own design business and the development of his holistic design process. Errol also shares a pivotal moment in his life and career that redefined the evolution of his design business.

Show Highlights:

• Errol’s journey from South Africa to the United States and starting his own design business

• The influence of his mentors and how they shaped his approach to interior design

• The event that made him re-evaluate his approach to both life and business

• Saying “NO” and being more selective about the clients and projects

• Errol’s strategies for serving a high-end, luxury clientele

• Utilizing technology like 3D modeling and virtual reality to engage clients and move them from a place of fear to love during the design process

• Keeping his portfolio private to respect client confidentiality and how it impacted his business

Notable Quotes:

• “The first and most important thing is to listen... You’ve got to listen to your clients. They’ll tell you what they want.” - Errol Dejager.
• “No is a complete sentence.” - Errol Dejager.
• “Reframe your overhead. Instead of it being a liability, it’s an asset.” - Errol Dejager. 

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Dejager Design Website - https://www.dejagerdesigninc.com/

Errol Dejager on Instagram - https://www.instagram.com/erroldejager/

Books Mentioned:

The Gap and the Gain - Dan Sullivan and Dr. Benjamin Hardy: amazon.com/Gap-Gain-Achievers-Happiness-Confidence

Sponsor Links:

James and James: https://carpenterjames.com/pages/trade-program?ad=DBSG

Design Manager: https://www.designmanager.com/

Today, we welcome Josiah Lilly—owner of EPIC Ceramic + Stone, a high-end residential tile and stone installation company based in Orange County, CA. In this episode, we discuss Josiah’s entrepreneurial journey from age 17 and his steadfast commitment to service and leadership, which has helped him grow his multi-faceted business model. 

Josiah candidly shares the pressure of being the youngest build partner on the job site, earning the respect of his peers, and the privilege of impacting the lives of his clients and team members.

Tune in to learn how building a culture of trust and family has taken Josiah’s business to new heights while also forging lifelong relationships around the world.

Show Highlights:

• Josiah’s journey starting his tile and stone installation business

• Surrounding yourself with talented people and taking advantage of learning opportunities

• Josiah’s approach to developing a strong company culture and caring for his employees like family

• Defining your niche in the creative industry and knowing who you are as a business

• Building trust with clients and delivering excellent craftsmanship through dedicated teamwork 

• Finding motivation through relationships and love of the craft

Notable Quotes:

• “Take advantage of any opportunity you get.” - Josiah Lilly
• “I think a lot of businesses that have their true identity and know who they are, are the ones that find the most success.” - Josiah Lilly
• “Success for me is creating lifelong relationships and improving people’s lives.” - Josiah Lilly

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Website - https://epicstone.net/

Instagram - https://www.instagram.com/epicceramicandstone/

Sponsor Links:

https://www.pirch.com

https://designmanager.com

https://www.highpointmarket.org/registerDBSG

Subscribe to our email list: https://designbizsurvivalguide.com/

Paul McClean, founder of McClean Design, returns to the podcast for an insightful conversation about the evolution of his internationally renowned residential architectural firm since our last interview in 2019. Paul shares how his business has expanded into the global market post-COVID, the challenges and rewards of working internationally, and the nuances of merging cultural traditions with contemporary design. We also dive into the process of developing his second book, Contemporary Living by McClean Design, and his deep appreciation for California’s architectural landscape.

In this episode, we discuss:

[00:26] Paul’s background and an overview of McClean Design
[05:10] How his business model has evolved over the last 25 years
[08:39] The impact of COVID on his firm and the industry
[12:29] The importance of in-person collaboration in creative fields
[15:13] Expanding into international markets and the challenges of working globally
[22:57] The process of selecting homes for his latest book
[26:08] The balance between honoring architectural history and creating modern spaces
[29:39] The impact of California wildfires and the future of rebuilding
[33:59] Paul’s perspective on leadership, relationships, and business longevity

Notable Quotes

• "We were always like, 'You need to come in and work.' Remember how sick we used to come to work? Now it's like, 'No way, stay home.'"
• "I think we've been very fortunate to be in business for 25 years now. But for the business to continue, it has to become less about me and more about the team."
• "Time zones are the biggest challenge in global design. The Middle East is a full 12-hour difference, and it’s really hard to get that to work."
• "COVID made people more critical of design. They now think deeply about how they live at home—offices, wellness, fitness spaces. That shift is here to stay."
• "The houses we design are the backdrop of people’s lives. Let’s not make them part of the problem—let’s make them part of the solution."

Resources

McClean Design Website
Follow McClean Design on Instagram

Sponsor Links

Design Manager – The all-in-one platform for project management, accounting, and purchasing, designed specifically for interior designers.

Hooker Furnishings – A trusted resource offering a versatile portfolio of furniture and decor, with a dedicated design support team.

Daniel House Club – Source from over 150 of your favorite vendors with exclusive trade pricing and personal concierge service.

Follow and Review

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Today we welcome Jamie Van Cuyk, Owner and Lead Strategist of “Growing Your Team,” a consulting firm specializing in mastering the art of hiring. In this episode, Jamie shares her process of identifying candidates, developing an effective interview, and evaluating personality and fit. We also discuss the state of the employment market, what the new hybrid workplace looks like, and the factors contributing to the disparity in salary requirements across the industry.

Jamie started hiring while working in operations leadership at an international marketing company. She found herself hiring for multiple teams and eventually helping HR with their hiring efforts. After moving into consulting, she realized she wanted to help small businesses with their hiring efforts and created “Growing Your Team.”

Our fourth annual Design Biz Retreat is returning to Palm Springs, CA, on October 5-6, featuring presentations from industry experts on scaling your design, business, hiring strategies, leadership techniques, a public relations workshop, and more. Join the priority registration list today!

Show Highlights:

• Writing job descriptions in a way that will connect with someone outside of your organization
• Growing Your Team’s packages to help with hiring
• The Great Resignation and how it’s still an employee market
• Jamie’s take on remote and hybrid work
• Paying employees what you can afford

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• growingyourteam.com 

• instagram.com/growingyourteam

Sponsor Links:

• pirch.com

• designmanager.com

Member Vault: designbizsurvivalguide.vipmembervault.com

Join the Design Biz Retreat Priority Registration List:

designbizsurvivalguide.com/design-biz-retreat

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.

This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to share brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners.

Today, we’re speaking with Jason Voorhees, founder and president of Cantara – a full-service home technology integration agency based in Costa Mesa, California. In this episode, Jason shares the history of the brand, his passion for home technology, and how his team of experts collaborates with designers, builders, and architects to enhance the beauty and function of extraordinary homes throughout Southern California and beyond.

Show Highlights:

• The meaning behind the name Cantara and the history of the brand

• Jason’s role as the founder and president of Cantara 

• Working with Cantara from a designer’s perspective and the importance of integrating technology early in the design process

• How the home technology industry has grown beyond just audio and video systems

• Different departments in Cantara – lighting design, window treatments, audio/video systems, home automation, etc

• How Cantara maintain long-term relationships with clients even after the project is complete

• Jason’s involvement in the Dream World documentary and its impact on the industry

• The potential of AI in home technology and how it can make homes smarter and more beautiful

Notable Quotes:

• “Our industry is unique in that we need to be great at designing and be world-class at building, installing, and finishing the job.” - Jason Voorhees
• “It’s important that we do a good job as an industry to start reframing and redefining what it is that we do so that people realize, ‘Oh yeah, there’s so much more driven by technology in these houses these days.’” - Jason Voorhees
• “We hope that our clients stop time, remove themselves from the moment, just for a second, and look around and think, ‘Wow, this is the perfect evening. My home is singing for me right now.’” - Jason Voorhees

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Cantara Website: https://www.cantaradesign.com/

Cantaradesign on Instagram - https://www.instagram.com/cantaradesign/ 

Guild Integrators Alliance: https://www.guildintegratorsalliance.org/

Dream World Documentary: https://www.dreamworldfilm.com/

Welcome to this special industry spotlight episode of Design Biz Survival Guide! In this format, we showcase brands and partners that empower interior designers, both creatively and professionally. Today, we’re excited to feature Jessica Nelson and Stephanie Lindsay, co-founders of AI for Interiors, a platform helping interior designers embrace the power of artificial intelligence.

In this episode Jessica and Stephanie share the back story of the brand and how a need within their own design business coupled with a passion for technology developed into what has become the leading resource for design professionals on AI which includes a podcast, online courses, and consulting.

Show Highlights:

• Why AI Matters: Overcoming fear and misconceptions about artificial intelligence in the design industry.

• AI for Design: Tools like ChatGPT, MidJourney, and Proam AI for inspiration, presentations, and project management.

• Practical Applications: How AI supports everything from client communication to creating unique patterns and custom designs.

• Behind the Scenes: Using AI to streamline back-end operations, such as HR and project analytics.

• Tips for Designers: Where to start with AI and how to integrate it into your design business.

Notable Quotes:

• “You don’t have to know everything about AI. You just have to start somewhere—like ChatGPT—and let the learning grow from there.”

• “AI doesn’t replace creativity; it enhances it, giving designers more time to focus on their vision and clients.”

• “If you’re drained by repetitive tasks, that’s where AI can step in as your assistant and free you up for the things you love.”

Supporting Resources:

• AI for Interiors Website: aiforinteriors.com

• AI for Interiors Instagram: @aiforinteriors

• Register for the Design Biz Power Course: designbizsurvivalguide.com/design-biz-power-course/

Follow & Review:

Be sure to follow the podcast and leave a review! Your support helps us bring more insightful conversations to the design community.

Today, we welcome Rona Graf of Grace Blu Interior Design as our PODCAST TAKEOVER host! In this episode, Rona puts Rick in the hot seat and asks him her burning questions about life, business, and community. We discuss Rick’s recovering interior design status and what prompted the pivot into podcasting and coaching. Rick also shares a few of his biggest ah-ha moments from the podcast, who’s on his interview bucket list, and what the next five years looks like for Design Biz Survival Guide.

Show Highlights:

• Rick’s pivot from interior design to podcasting and coaching

• Finding fulfillment through helping and connecting with other people

• The highs and lows of Rick’s business model

• Gaining clarity on your personal definition of success and making sure it aligns with how you want to build your business

• Dealing with the pressure of comparing himself to others

• Whether formal education is necessary for success in the design industry

• Advice to designers who feel they need to know everything before starting their own business

• Book recommendations that will help you with running a successful design business

Notable Quotes:

“You don’t have to know everything. You learn things as you go. If you’re waiting to know it all before you start, you’re never going to start.” - Rick

“Surround yourself with people who are smarter than you. That’s how you learn. That’s how you grow.” - Rick

“Validation – a lot of times you don’t know that you need it until you experience it.” - Rick

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Grace Blu Interior Design Website - https://www.graceblu.com/

Rona Graf on Instagram - https://www.instagram.com/graceblu/

Buy the Books:

Unreasonable Hospitality by Will Guidara

Start with WHY by Simon Sinek

Believe IT by Jamie Kern Lima 

The 6 Types of Working Genius by Patrick M Lencioni 

Leaders Eat Last by Simon Sinek

Sponsor Links:

https://danielhouse.club/

https://designmanager.com

Today, we’re thrilled to host Julia Bocchese of Julia Renee Consulting, a firm specializing in SEO and Pinterest strategies for creative businesses, including interior designers.

In this episode, Julia breaks down the unique power of Pinterest and shares actionable ways design professionals can use the platform to expand visibility, drive traffic to their websites, and strengthen their brand messaging. From Pinterest’s role as a visual search engine to its ability to enhance SEO, this episode is packed with insights and strategies you won’t want to miss.

Show Highlights:

• The Pinterest Advantage: Why Pinterest is a visual search engine, not just another social media platform.
• Boosting Visibility: Strategies for using Pinterest to drive meaningful traffic to your website.
• SEO Synergy: How Pinterest activity can directly enhance your website’s SEO rankings.
• Public vs. Private Boards: The best way to use both to build relevance and showcase your style.
• Content Strategy: Tips for creating Pinterest-friendly content, from keywords to graphics.

Notable Quotes:

• “Pinterest is a search engine. It’s not about followers or likes; it’s about using the right keywords and connecting with people actively searching for what you offer.”
• “If someone pins your image, it’s automatically linked back to your website. That’s a huge benefit for driving traffic and boosting your SEO.”
• “Instagram posts disappear in 24 to 48 hours, but a good pin can drive traffic for months or even years.”
• “Think of Pinterest as an extension of your portfolio. It’s a way to share your vision for styles that may not yet be in your online portfolio.”

Supporting Resources:

• Learn More About Julia Bocchese: Visit Julia’s Website
• Follow Julia on Instagram: @juliareneeconsulting

Sponsor Links:

• Design Manager
  https://www.designmanager.com
• Daniel House Club
  https://danielhouse.club/pages/dbsg

Follow & Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Today, we welcome Designer, TV Host, and Philanthropist – Breegan Jane. In this episode, we take a guided tour of Breegan’s multi-faceted design business, and we explore how a combination of vision and preparation has made her one of the most recognizable brands in the industry. We discuss ideal clients and setting expectations, and Breegan breaks down her pricing model then and now and why it works for her business. We also discuss the team and strategy behind the brand and what it really takes to keep all of the plates spinning. Her secret weapon for getting things done may or may not surprise you.

Show Highlights:

• Breegan’s design journey and background in modeling and acting 

• The evolution of her business from fashion to interior design

• Breegan’s current multi-faceted business model — design, TV appearances, and licensing products

• How Breegan balances client work with TV commitments  

• Pricing challenges for creative professionals

• Breegan’s monthly retainer pricing model for her design services

• Structure of her team and outsourcing work instead of having full-time employees

• Advice for designers pursuing visibility for their brand — prioritize consistency over perfection

Notable Quotes:

• “I always knew that the creative arts could be something that was a prestigious way to take care of your family.” - Breegan Jane.

• “I value being a business owner who wants to give my business the best. And I found that outsourcing to people who also like owning their own business, we tend to be of like minds, who are trying to create the best possible outcome.” - Breegan Jane.

• “The closer you get to your dreams, the harder it is to blindly follow them.” - Breegan Jane.

• “Consistency overrules perfection. Visibility is your preparation for the opportunity. Don’t let perfection get in the way of your visibility. Show the world who you are.” - Breegan Jane.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Breegan Jane’s Website - https://breeganjane.com/ 

Breegan Jane on Instagram - https://www.instagram.com/breeganjane/ 

Sponsor Links:

https://danielhouse.club/ 

https://designmanager.com 

Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/design-summit 

Today we welcome Gage Edward, Interior Designer and Head of Partnerships at Side Door. In this episode Gage tells us about his journey of design from re-imagining spaces as a kid to his introduction to a multi faceted business of design twelve years ago. We also discuss the challenges that design professionals face, particularly sales and procurement, and the industry’s most promising solution empowering designers to scale their business. 

Today we welcome Sara Brennan of Sara Lynn Brennan Interior Design based in Waxhaw, North Carolina. In this episode Sara shares how she identified weaknesses in her business early on and instead of ignoring them she tackled them head on and created a renewed seven figure business in just three years. We also discuss Sara’s perspective on trading time for money, how she leverages her extended team of resources and service providers to increase efficiency within her business, and the importance of constantly adding value to your services.

Today we welcome Chrissy Crawford Corredor - founder and CEO of ARTSTAR. The New York based online resource offers a curated collection of fine art available to collectors and the design trade. In this episode Chrissy shares what prompted her to launch the online gallery and the process of navigating e-commerce pre Shopify. We also discuss ARTSTAR’s commitment to supporting emerging artists and their efforts to provide information and tools to design professionals to help maximize the role that art plays in their design projects. 

Today we welcome Laura Brophy of Laura Brophy Interiors - a luxury residential design firm located in Orange County, California. In this episode Laura shares her course of education and discovery and how she leveraged every learned experience to launch her business of design. We also discuss her marketing strategy to align her brand among the best in the business and how she balances risk and innovation to capture the attention of clients and industry allies. 

Today we welcome Kate Pourhassanian, COO and self proclaimed “director of everything else” at Unscripted Interior Design. Kate is co-principal of the Colorado Based design firm along with her sisters Kari and Kasey. In this episode Kate shares how an ah-ha moment among sisters turned into a thriving design business built upon a foundation of trust and team culture. We dive deep into the value of leveraging experience and skills from a previous career to create a balanced business and a safe place to ask questions and thrive.  Kate also shares their approach to model home and amenity space design and their responsibility to their builders and developers to create environments that appeal to not just one client, but an entire demographic.   

Today we welcome Ann Ueno - owner and lead designer of her full service design firm based in Miami, FL. In this episode we discuss how years of experience in digital marketing in the hospitality industry opened the door for a new career in interior design. Ann shares her journey of learning critical design skills, developing a client experience, and the business of design. We also discuss the concept of having a long term vision for your design business, growing her team, and how paying it forward in the design community is built in to her business model. 

Today we’re re-capping our recent trip to Las Vegas Market. We checked in with our “must see” showrooms to see what’s new to market this year.  We even “hit record” and sat down with Leigh Kalvelage of MOE’s Home Collection and Wes Stewart of Sunset West Outdoor Furnishings to discuss the current state of availability and how designers and vendors can work better together to establish realistic expectations with each other and with our clients. 

Today we welcome Meredith Huck, owner and principal designer of House of Huck based out of Milford, Connecticut. In this episode Meredith shares how a home renovation triggered a creative spark that evolved into her newly launched interior design business. We also discuss the many resources that Meredith credits to the development of her business. From college sports, and her previous career in sales, to design business coaches and podcasts, she’s leaving no stone unturned on her journey to building a successful and profitable design business. She may be new to the biz, but she has a lot to share so if you’re in your first year of business… this episode is for you! 

Today we welcome Lindsay Stokes Kennedy and Alexandra Cole - the dynamic duo behind the brand Kennedy Cole Interior Design. In this episode Lindsay and Alex share their partnership in the business of design and the benefits of collaboration and how it influences their overall client experience. We also discuss the value of clear and honest communication and how it contributes to the ongoing development of a business model that is equally fulfilling for each partner. 

Today we welcome Catie Bouchard - founder of Pen + Napkin, a 501c3 Non Profit design community that furnishes and decorates homes for families and individuals transitioning out of homelessness. In this episode Catie shares how a budding career in industrial design was sidelined by an ah-ha moment that re-defined her life passion. We also discuss the impact that design has on the people and families whose lives have been compromised and how our design community can unite to solve the needs of our greater community. This episode is not only informational and inspirational, it is also a call to action. If you’re looking for an opportunity to leverage your skills and resources to benefit others, this episode is for you!

Today we welcome Rozit Arditi, Founder and Creative Director of New York based design firm, Arditi Design. In this episode we go there… yes, we talk finances. Rozit is a numbers girl and she shares with us the value of knowing your numbers from how it helps you keep a handle on budgets to understanding how common mistakes can impact your bottom line. We also discuss her background in furniture design and how she has leveraged that experience in her own business to take back control of lead times and provide custom design solutions for her clients.

Today we welcome Leader, Community Builder, and Culture Creator Natasha Hogan. Natasha is the Vice President of Marketing and Development for Dugally Oberfeld, a premiere  luxury home builder based in Los Angeles, California. In this episode, Natasha shares her journey in the luxury residential market and how she built a community along the way. We also discuss her passion for team culture and the impact that it has in the office and on the job site. Our conversation dives deep into the client experience and how working with a “family” of trusted partners can support and reinforce your dedication to service. 

Today we welcome Samantha Gallacher, co-founder of Miami based interior design firm IG Workshop and founder of bespoke rug company Art + Loom. In this episode Samantha shares how her background in textile and rug design complimented her interior design approach and later contributed to an expansion of her business and her network of industry allies. We also discuss the reality of the “trial and error” process that comes with the territory and the balancing act of running one business while launching another. If you have a vision for expansion and collaboration in the business of design and you’re wondering what that journey looks like… this episode is for you! 

Welcome everyone to our 4 year anniversary episode and you know what that means… podcast takeover! This has become a really fun tradition here at Design Biz Survival Guide and I am especially excited to announce this year’s guest host… the queen of design business podcasts, Luann Nigara. 

With over 700 episodes of her own podcast “A Well Designed Business” under her belt, Luann knows her way around an interview. In this special episode, no topic is off limits and we dive deep into what motivates me, lessons learned, why I started the podcast four years ago and where the platform is going in the years to come. A conversation between Luann and I would not be complete without getting down to “the business of design” so sharpen your pencil because we drop some ah-ha moments about consistency, communication, the client experience and so much more. 

Today we welcome Julie Katcherian, owner and founder of KATCH Design Collective based in Costa Mesa, CA. In this episode we discuss biophilia - the human inclination to connect with nature - and how it influences our design decisions as well our clients response to the built environment. Julie shares how so many of our design decisions like material selections, room layouts, and furniture placement actually stem from the tenets associated with biophilia. We also discuss how this underlying knowledge acts as a tool to help her intentionally market her business, target better clients, and communicate her design decisions with confidence and conviction. 

Today we welcome co-owner and principal designer of Thomas Guy Interiors, Lance Thomas. In this episode Lance shares how his HGTV debut rekindled his love for interior design and prompted the development of his Louisiana based design firm. We also discuss how the firm’s simple yet effective pricing structure allows them to work on large projects with a small team by eliminating so much of the unnecessary details that bog down the creative design process. Lance shares openly about the hot topic of maintaining a storefront and how it can benefit your visibility, flexibility, and profitability.  Be sure to have your notepad ready because Lance also shares a few of his favorite business tools that help keep his design biz running full steam ahead. 

Today we welcome producer, author, and storyteller Jude Charles to the podcast. Over the past 15 years Jude has produced documentaries and stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration - a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. In this episode we discuss the process of crafting your story and more importantly - if you’re telling the right story to support your business and your brand.

Today we welcome Joshua Smith, owner and principal designer of Joshua Smith Inc., a Vermont based design firm specializing in full service residential interior design with an emphasis on bringing greater joy and meaning to daily living. In this episode Joshua shares how his “love of home” and years of listening to clients as a real estate professional triggered his creative passion and prompted his career in interior design.  Joshua is also a certified life coach and he shares with us the power of “mind set” and the role that it plays in the growth and development of his own design business and how it could do the same for yours. 

Today we welcome Shaun Crha of Wrensted Interiors and Rebecca Plumb of Studio Plumb to the podcast. What started out as an Instagram friendship quickly blossomed into a designer bestie situation and the launch of their own podcast “Hot Young Designers Club”. In this episode we chat about our mutual goals of producing a podcast for the design community and how the experience has helped shape our own lives and businesses. These hotties are all in on the concept of “community over competition” and are a voice for a new generation of interior design professionals. 

In this special Las Vegas Market re-cap episode we checked in with three of our “must see” showrooms to see what’s new to market this Summer. First we sit down with Ken Bassman of Bassman and Blaine and he shares how their team of outside sale representatives support  multiple showrooms at market and how they help make the designer’s market experience more organized and efficient. Next we connect with Andrew Knapp of Hubbardton Forge Lighting and he shares some exciting news about lead times and how their newly introduced finishes and organic materials have helped reinvigorate the line. Then we catch up with Wes Stewart of Sunset West and he fill us in on their new partnership with Hooker Furnishings and the many exciting things in store for the brand and future markets.

Today we welcome Damari Gold, owner of The Gold Standard Accounting and Tax Firm based in Huntington Beach, California. Damari and her team are not your typical accounting firm and in this episode Damari shares how being a first generation American and business owner influenced her commitment to inform and empower clients of all levels and backgrounds to make more confident financial decisions for their business. We also discuss some of the most common fears that small business owners have when it comes to the numbers and Damari shares her top three tips for keeping your financials records in check. 

Today we welcome author and business coach Nancy Ganzekaufer to the podcast. Nancy provides guidance, leadership, and inspiration to business owners helping them build the life and business they have always wanted. In this episode we dive into her book “Respond with Confidence - The Business Owner’s Blueprint for Handling Difficult Situations” and we discuss some key takeaways like analyzing your emotions before responding and why we should stop apologizing for everything. We also discuss how paying attention to opportunities that were presenting themselves to her helped Nancy truly hone in on her purpose… coaching. 

Show Highlights:

• Who is John McClain, and how has history and experience influenced his career?
• The importance of systems and processes so the team can thrive and the client feels confident.
• Why John’s team values overcommunicating with the client and each other.
• The moment when John realized who his ideal client was.
• How John practices “diligent delegating.”
• The common sense approach that John offers in his teaching style.
• Giving yourself permission to succeed, fail, or adapt to a new method.

Subscribe and Review

Supporting Resources:

• johnmcclaindesign.com
• thedesignerwithin.co
• Follow John on Instagram

Episode Credits

• Kate’s top tips on handling the business side of design
• Why you should use software specifically created for designers
• The importance of standing by your business model
• Know how much your services cost and charge accordingly
• The importance of team meetings and setting expectations
• Kate’s secret to design and what has kept her going
• What Kate wishes she knew when she first started that she knows now

Show Highlights:

• The number one challenge Katie helps interior designers with
• Tips to help designers protect themselves from the recession
• How to know your numbers and control your expenses
• Tips for diversifying your revenue streams
• Why you should never stop marketing
• Katie’s secret to survival

Subscribe and Review

Supporting Resources:

• dakotadesigncompany.com 

• Follow Dakota Design Company on Instagram

Sponsor Links:

• pirch.com 
• designmanager.com

Show Highlights:

• Why having a general contractor’s license is beneficial
• The importance of having a mentor
• What to know before taking the general contractor test

Subscribe and Review

Supporting Resources:

• bartonandbarton.co

• Follow Barton + Barton on Instagram

Sponsor Links:

• pirch.com
• designmanager.com

Show Highlights:

• Alex’s history of working in law firms where all documents were digital & streamlined
• Examples of what digital organizing is
• Alex’s top tips for digital organization
• Alex’s process for working with interior designers
• How to organize your documents for tax purposes
• Alex’s advice on organizing photos

Subscribe and Review

Supporting Resources:

• beorganizing.com 

• Follow Be Organizing on Instagram

Sponsor Links:

• pirch.com 
• designmanager.com