Dental Marketing Goat (Gary Bird)
Explorez tous les épisodes de Dental Marketing Goat
| Date | Titre | Durée | |
|---|---|---|---|
| 11 Dec 2023 | #47 April Lowry - How to Run Your Dental Practice with ONE Software | 00:19:18 | |
April Lowry, founder of Ora Dental, shares what happened when she partnered with PracticeTek to build a new cloud-based PMS, why making the ultimate dental platform is such a challenge for developers, and how her business stacks up against the competition.Connect with our Guest:Website: https://oradental.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 26 Jun 2023 | #23 Lori Mixon - EXACTLY How to Solve Same Day Cancellations (Easier Than You Think) | 00:19:20 | |
Lori Mixon, vice president of marketing at Peak Dental Services, opens up about the game-changing strategy she’s used to almost eliminate same-day cancellations while generating 2200 patients each month.Connect with our Guest:Website: https://peakdentalservices.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 20 Nov 2023 | #44 Paul Gruensfelder - Perfectionism is Ruining Your Dental Practice | 00:40:29 | |
Paul Gruensfelder, VP of marketing for Select Dental Management, shares why practices need to focus on the patient journey as a whole, why more dentists should embrace email marketing, and how to start building your practice tech stack.Connect with our Guest:Website: https://selectdentalmanagement.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 15 May 2023 | #01 Jack Meyers - Google's New Challenge to Dentists | 00:15:18 | |
Jack Meyers, director of product for SMC National, joins Gary to talk about what marketing trends he’s seeing so far in 2023, why practices are suddenly paying so much more to acquire leads, and how Google Local Service Ads offer a new way for dentists to attract patients — and danger for those who don’t have enough reviews.Website: https://smcnational.com/ LinkedIn: https://www.linkedin.com/company/42784555/ Say hello to Jack!LinkedIn: https://www.linkedin.com/in/jack-meyers-473749216/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| 15 May 2023 | #04 Ashley Hanson - The ONE Trick That Can SKYROCKET Your Dental Marketing | 00:28:08 | |
Ashley Hanson, a specialist in marketing and public relations at Resolute Dental Partners, gives Gary insights on marketing for a DSO that features both general and perio practices, finding a healthy balance between marketing and referral patients, and how to leverage both paid ads and storytelling. Website: https://www.resolutedentalpartners.com/ LinkedIn: https://www.linkedin.com/company/resolute-dental-partners/ Say hello to Ashley!LinkedIn: https://www.linkedin.com/in/resoluteashley/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| 27 Dec 2023 | #49 Channan Cassella - How Your Dentistry Can Grow Exponentially | 00:13:27 | |
Channan Cassella, SMC’s communications coach, joins Gary to talk about why phone conversion is the biggest growth opportunity for most practices, plus how tools like the right scripting can help you turn 80 percent of your new patient phone calls into scheduled appointments.Connect with our Guest:Website: https://smcnational.com📧Be among the FIRST 100 registrants to enjoy FREE access to the transformative Phone Scripting course. Visit ➡️http://go.dentalmarketingmanager.com/phone-scripting📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 15 May 2023 | #16 Dee Fischer - What Most Dental Offices MISS When Trying to Scale | 00:23:27 | |
Dee Fischer, founder of Fischer’s Professional Group, talks with Gary about how accountability charts are essential for practice leaders who want to scale, why you should designate one office in your group as your “home base”, and why you should never underestimate the value of your front desk team.Website: https://fischerspro.com/Facebook: https://www.facebook.com/FischersProGroup/Say hello to Dee!LinkedIn: https://www.linkedin.com/in/dee-fischer-25449245Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| 15 May 2023 | #03 Geoff Roche - How He Scaled His Marketing for a 13 Location Group | 00:26:28 | |
Geoff Roche, a marketing specialist with Dental Arts Group, talks with Gary about why great marketing starts with your team culture, how a high-performing website affects new patient growth, and how his group has made online booking work for them.Website: https://www.dagsmiles.com/ LinkedIn: https://www.linkedin.com/company/dental-arts-group/ Say hello to Geoff!LinkedIn: https://www.linkedin.com/in/geoff-t-roche/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| 22 May 2023 | #18 Dr. Dipesh Patel - How to Get Hundreds of Google Reviews for Your Practice | 00:21:28 | |
Blueprint Smiles CEO Dr. Dipesh Patel joins Gary to talk about how he got hundreds of Google reviews for his DSO, plus how to think about your practice growth strategy and create scheduling that allows you to see patients within 48 hours.Connect with our Guest:Website: https://blueprintsmiles.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 15 May 2023 | #15 Craig McVey - Why You Need To Admit You Aren’t the Expert | 00:23:24 | |
Craig McVey, COO of Mountainside Dental Group, talks about why for his leadership team, marketing success started with admitting how much they didn’t know, why phone conversion is his number one KPI for new patient growth, and how he’s working to boost referrals.Website: https://mountainside-dental.com/Facebook: https://www.facebook.com/MountainsideDentalGroupSay hello to Craig!LinkedIn: https://www.linkedin.com/in/craig-mcvey-27782214/Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| 16 Oct 2023 | #39 Dr. Len Tau - Google Reviews - A Complete Breakdown | 00:25:42 | |
Birdeye’s Dr. Len Tau joins Gary to talk about why dentists will struggle to succeed without enough Google reviews, why incentivizing your team is the best way to get more, and Google vs. Yelp.Connect with our Guest:Website: https://birdeye.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 12 Oct 2023 | #38 Alyssa Bromley - This Process Will Guarantee You 5-Star Reviews | 00:20:24 | |
Alyssa Bromley, marketing coordinator at South County Smiles, takes Gary on a deep dive into the new patient journey, including how to build rapport, how to make a smooth clinical handoff, and where you might want to add automation.Connect with our Guest:Website: https://smilesri.com/join-our-team/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 30 May 2023 | #19 Jack Meyers - You Need to Embrace Virtual Consults | 00:12:36 | |
Jack Meyers, director of marketing at SMC, gives the rundown on why dentists who want more clear aligner patients should embrace virtual consults, plus where things stand today with dental and Google’s Local Service Ads. Connect with our Guest:Website: https://smcnational.com/ Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 22 Jan 2024 | #53 Dee Fischer - This is What Works with Dental in 2024 | 00:17:18 | |
Dee Fischer of Fischer’s Professional Group stops by to talk with Gary about how your old business assumptions may no longer be true, why you should invest more in patient loyalty, and why practices need to think local to succeed in 2024.Connect with our Guest: Website: https://fischerspro.com/📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 15 May 2023 | #13 Ryan Morrison - Don’t Let Your Patients Walk All Over You | 00:18:13 | |
Ryan Morrison, CEO of Millard Family Dentistry, talks with Gary about why switching patients from a hygienist’s schedule to a doctor’s can make scheduling more efficient, why you can’t let patients walk all over you, and how recording patient phone calls helps you to have your team’s back.Website: https://millarddentistry.com/Facebook: https://www.facebook.com/millarddentistrySay hello to Ryan!LinkedIn: https://www.linkedin.com/in/rymorrisonVisit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| 20 Jun 2023 | #22 Joshua Scott - How To Build a Successful Dental Brand in 2023 | 00:25:12 | |
Joshua Scott, CEO of the dental marketing company Studio EightyEight, breaks down three essential elements of a brand that every practice owner should know: visual, verbal, and values.Connect with our Guest:Website: https://s8e8.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 15 May 2023 | #17 Dr. Michael Travis - Generate 15 New Patients a Day Using Same-Day Service | 00:17:55 | |
Dr. Michael Travis, owner of Pine Lawn Dental, talks about why he’s built his practice around emergency, same-day dentistry, how he’s generating 15 new patients a day largely through word-of-mouth, and what kind of systems he’s set up to maintain that level of patient volume.Website: https://www.pinelawndental.com/LinkedIn: https://www.linkedin.com/company/pine-lawn-dental-groupSay hello to Michael!LinkedIn: https://www.linkedin.com/in/michael-travis-23193b3aVisit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| 04 Dec 2023 | #46 Minal Sampat - Scale Your Dental Marketing the RIGHT Way | 00:22:58 | |
Minal Sampat, founder of Minal Sampat LLC, joins Gary to talk about how dental groups and emerging DSOs can benefit from social media even as they scale up, how to create great in-office content, and what to look for when partnering with local influencers.Connect with our Guest:Website: https://minalsampat.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 29 Jan 2024 | #54 Cris Duval - How to Promote Wellness in Your Dental Practice | 00:20:04 | |
Cris Duval, CEO of The LifeGuard Approach, talks with Gary about why dentists should promote wellness rather than only treat sickness, what led her to this radical shift in perspective, and how you can take the same approach in your own practice.Connect with our Guest: Website: https://www.thelifeguardapproach.com/📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 30 Oct 2023 | #41 Dr. Ingrid Murra - Are Smile Direct Clubs the Future? | 00:22:18 | |
Dr. Ingrid Murra, founder and CEO of Two Front, talks with Gary about why clear aligners are a massive growth opportunity for dentists, plus how her company helps make it simple for GPs to offer aligners to their patients.Connect with our Guest:Website: https://www.mytwofront.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 15 Jan 2024 | #52 SMC National - Growth Hacks for Dentists | 00:12:39 | |
SMC’s Channan Cassella and Kristen Wasilewski join Gary to talk about why your operations and patient conversion will make or break your marketing, how most practices can improve both, and why you should join their free Zoom Q&A to get help solving your top growth challenges.Connect with our Guest: Website: https://smcnational.com/Visit➡️https://go.smcnational.com/officehours and join SMC's Channan Cassella and Kristen Wasilewski for a LIVE Q&A on Zoom to talk about how to convert more leads, wow your new patients, and keep them coming back for more. ➡️Live on Zoom from 1:00 PM to 1:50 PM EST on 1/31/24.📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 15 May 2023 | #09 Dr. Robert Morrison - Moving From Dentist to CEO and How to Acquire More Locations | 00:33:26 | |
Dr. Robert Morrison, CEO of Morrison Dental Group, shares his path from solo practice owner to running 10 locations, what he looks for when he’s thinking about buying a new practice, and how he’s managed the transition from working dentist to CEO.Website: https://morrisondentalgroup.com/LinkedIn: https://www.linkedin.com/company/morrison-dental-group/Say hello to Robert!LinkedIn: https://www.linkedin.com/in/dr-robert-morrison-a0617b77Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| 05 Jun 2023 | #20 Almarie Burch - One Phone Scripting Shift Can Multiply Your Growth | 00:18:33 | |
Almarie Burch, director of client success at Patient Prism, joins Gary to talk about how offices can improve their scheduling strategies, which questions you don’t want to answer over the phone, and why all of us in the industry should take the time to remember the value of human to human connection.Connect with our Guest:Website: https://www.patientprism.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 15 May 2023 | #06 Amber Nish - I Created 6000 New Patients a Month - Here’s What I Learned | 00:26:07 | |
Amber Nish, now the chief marketing officer at Revolutionary Tribes, tells Gary about generating 6000 new patients each month as CMO of Community Dental Partners, why you’ve got to answer your phones, and how to get more Google reviews for your practice.Website: https://www.revtribes.com/LinkedIn: https://www.linkedin.com/company/revolutionarytribes/Say hello to Amber!LinkedIn: https://www.linkedin.com/in/amber-nish/Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| 05 Sep 2023 | #33 J.W. Oliver Jr - The CORRECT Way to Outsource Your Team (and Not Lose Quality) | 00:11:52 | |
Support DDS managing partner J.W. Oliver Jr. joins Gary to talk about how you can use outsourcing to elevate your team and stop missing new patient phone calls — plus what he’s going to share at the coming Dental Marketing Manager Bootcamp.Connect with our Guest:Website: https://supportdds.com/📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 12 Sep 2023 | #34 Greg Essenmacher - How to Add Full-Arch to Your GP Practice | 00:09:44 | |
Greg Essenmacher of GnA Consult explains some of the keys that general dentists who want to add full-arch to their practices need to understand in order to succeed.In this podcast episode, we discuss our Dental Marketing Manager Bootcamp, initially slated as an in-person live event on October 19-21st. However, we want to inform our listeners that we have made the decision to transition this event into a virtual format, with the launch date set for November 3rd. To register for the virtual event, please visit ➡️https://dentalmarketingmanager.comConnect with our Guest:Website: https://www.dentalconsult4u.com/📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 15 May 2023 | #14 Kevin Tallman - How Training Your Team to Answer Phones Can DOUBLE Your Conversion | 00:27:59 | |
Mango Voice CEO Kevin Tallman stops by to talk about how phone systems can affect the patient flow, why so many practices fail to appreciate the value of each phone call, and how to motivate your team to level up on converting calls into new patient growth.Website: https://mangovoice.com/LinkedIn:https://www.linkedin.com/company/mangovoice-com/Say hello to Kevin!LinkedIn: https://www.linkedin.com/in/kevin-tallman-b36a1835Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| 02 Oct 2023 | #37 Theresa Yanicak - 1 Step to Cover When Hiring Dental Execs | 00:24:44 | |
Building out the C-suite for your DSO? Theresa Yanicak, the dental executive sales recruiter at Paige Mead Recruiting, joins Gary to share why culture is the most important quality to look for when recruiting top dental executives — plus how to quantify it and hire folks that fit.Connect with our Guest:Website: https://paigemeadrecruiting.com/📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 05 Jul 2023 | #24 Dr. Himesh Kana - One SIMPLE Trick to Turn New Customers into Long-term Patients | 00:17:51 | |
Dr. Himesh Kana, managing partner, and chief medical officer at Dental Depot DFW, shares how his dental group is navigating post-covid hiring challenges, plus why focusing on patient experience is essential to his growth strategy.Connect with our Guest:Website: https://dentaldepotdfw.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 24 Jul 2023 | #27 Dr. Jan Jaffer - How to Generate 50+ Patients EVERY Month on Autopilot | 00:23:48 | |
TREC Dental CEO Dr. Jan Jaffer tells Gary how his team generates 40-60 new patients every month for each of his 18 locations — while barely spending a dime on marketing.Connect with our Guest:Website: https://trecdental.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now!Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 12 Jun 2023 | #21 Dee Fischer - What’s The Voice of Your Dental Office | 00:20:35 | |
Fischer’s Professional Group founder Dee Fischer returns to the show to talk about why branding is essential to practice growth, share fresh tactics you can use to boost internal marketing and referrals and give you a new way to measure profitability per doctor.Connect with our Guest:Website: https://fischerspro.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| 05 Feb 2024 | #55 EASILY Automate Your Dental Operations | 00:18:04 | |
Axle founder Pedro Becker joins Gary to talk about what factors dentists should consider when choosing their tech stack, how to use automation to generate growth, and where dental software is headed next. Website: meetaxle.com 📧 Get smarter using FREE custom practice growth maps. | |||
| 12 Feb 2024 | #56 If I were to Start a DSO in 2024, This is What I'd Do | 00:20:26 | |
Revolutionary Tribes founder Jodi Evans joins Gary to talk about what she’s learned after starting a DSO, where she sees the growth opportunities for new DSOs today, and why everybody wins when dentists focus on working with the type of patient they most love to see. 📧 Get smarter using FREE custom practice growth maps. | |||
| 19 Feb 2024 | #57 Are Boomerang Employees Good for Dental? | 00:16:07 | |
Ted Kozel, SMC’s VP of sales, joins Gary to talk about why some employees come back to a company after leaving, how dentists can avoid burning bridges with former employees, and how to decide if a company culture is right for you. Website: https://smcnational.com/ 📧 Get smarter using FREE custom practice growth maps. | |||
| 26 Feb 2024 | #58 3 Reasons Your Education is WRECKING Your Marketing | 00:26:04 | |
Dr. Tarun Agarwal, founder and CEO of 3D Dentists, joins Gary to talk about why case acceptance, technology, clinical skill level, and personal branding are the four key factors that help dentists grow their practices. Website: https://3d-dentists.com/ 📧 Get smarter using FREE custom practice growth maps. | |||
| 04 Mar 2024 | #59 How to Excel in a Saturated Dental Market | 00:21:26 | |
Dr. Patrick Anghel, owner of Ranch Plaza Dental Group, tells Gary about how he’s continued to generate growth even in a saturated market, how he identifies high-quality patient leads, and why cold-calling can be a powerful marketing tool even in dental. Instagram: https://www.instagram.com/pat.the.dentist/ 📧 Get smarter using FREE custom practice growth maps. | |||
| 11 Mar 2024 | #60 #1 Reason Your Dental Team Quit | 00:23:47 | |
Practice owner Dr. Sarah Belderes joins Gary to talk about why building a great team is the key to growing your practice, how dentists can improve as leaders, and why restraint is such a big part of successful leadership. Website: https://www.sarahbelderesdds.com/ 📧 Get smarter using FREE custom practice growth maps. | |||
| 18 Mar 2024 | #61 #1 Hack to Patient Financing | 00:17:27 | |
Dee Fischer, CEO of Fischer’s Professional Group, talks with Gary about how big DSOs are evolving in 2024, why boosting internal capacity can create more powerful revenue growth than adding locations, and how you can get smarter about using patient financing to close cases. Website: https://fischerspro.com/ 📧 Attend our one-day CE-accredited course virtually, in partnership with BioHorizons. Acquire the expertise to effectively create, convert, and close more full-arch cases. The event is on May 10th, 2024. Visit ➡️ https://fullarchadvantage.com/ | |||
| 25 Mar 2024 | #62 5 ROI Hacks for Dentists | 00:23:30 | |
Alex Cherniavsky, co-owner of Blue Ridge Dentistry, talks with Gary about how their partnership has achieved a 15:1 ROI on marketing — plus how to use trackable.io, the first-ever dental CRM that links to your PMS, as a cheat code for your growth. Website: https://brgd.com/ 📧 Attend our one-day CE-accredited course virtually, in partnership with BioHorizons. Acquire the expertise to effectively create, convert, and close more full-arch cases. The event is on May 10th, 2024. Visit ➡️ https://fullarchadvantage.com/ | |||
| 01 Apr 2024 | #63 3 Things You Missed on New Patient Growth | 00:19:46 | |
Sudha Vetri, founder and CEO of Subscribili, along with her co-founder Joe Brown, joins Gary to talk about how dentists can offer a discount subscription plan to give patients more treatment options and make it easier for them to pay for the care they need. Joseph Brown Website: https://subscribili.com/ 📧 Attend our one-day CE-accredited course virtually, in partnership with BioHorizons. Acquire the expertise to effectively create, convert, and close more full-arch cases. The event is on May 10th, 2024. Visit ➡️ https://fullarchadvantage.com/ | |||
| 09 Apr 2024 | #64 #1 Dentist in The World: Dr. Bill Dorfman | 00:15:19 | |
Dr. Bill Dorfman, founder of the LEAP Foundation and one of the best-known dentists on the planet, talks with Gary about why young dentists need to understand PR and how you can find success by copying genius. Connect with our Guest: Website: https://www.leapfoundation.com/
| |||
| 15 Apr 2024 | #65 I Fired (and Then Rehired) SMC | 00:19:34 | |
Dr. Grace H. Lee, founder and CEO of Lakeview Smiles, talks with Gary about why she fired and re-hired SMC as her marketing partner, how her team schedules 70-80 percent of all new patient contacts, and why trackable.io is a marketing cheat code for dentists. Connect with our Guest: Website: https://lakeviewsmileschicago.com/
| |||
| 22 Apr 2024 | #66 3 Steps to a Successful Dental Practice | 00:16:53 | |
Mehul Patel, CEO of Pure Dental Spa, talks with Gary about how to launch a successful de novo, how SMC helped his team double their lead conversion rate, and how building the right systems is the key to growing a dental group. Connect with our Guest: Website: https://puredentalspa.com/
| |||
| 29 Apr 2024 | #67 3 Myths on Patient Value | 00:16:53 | |
Amol Nirgudkar, CEO of Patient Prism, returns to the show to talk about why new patients are worth so much more than existing patients, why even big DSOs so often struggle with marketing, and why now is not the time to stop investing in growth. Connect with our Guest: Website: https://www.patientprism.com/
| |||
| 06 May 2024 | #68 Hawaii: an Untapped Dental Market? | 00:16:59 | |
Dr. Tony Kim, a cosmetic dentist at Island Dental Group, talks with Gary about why dentists in Hawaii do things differently, why more dental educators and vendors should start booking flights to Honolulu, and where to find the best dental care on the islands. Connect with our Guest: Website: https://www.islanddentalgroup.net/
| |||
| 13 May 2024 | #69 How to Build a Successful Dental Group: Secret Tips feat. Dr. Moray | 00:21:44 | |
Dr. Larry J Moray, founder of MyOrthodontist, talks with Gary about why getting the right people in the right seats is the key to building a dental group, how AI is changing dental, and why despite some successful years, Smile Direct Club ultimately failed. | |||
| 20 May 2024 | Special Episode: 1 Year of Dental Marketing GOAT | 00:32:23 | |
Watch this special anniversary episode to learn 10 of the most valuable things our guests shared this year, including how to solve same-day cancellations, generate 100s of Google reviews, and turn new patients into long-term regulars. Dr. Kari Cunningham Dr. Dipesh Patel Dr. Jan Jaffer Dee Fischer Dr. Himesh Kana Dr. Jason Auerbach Alec Goldman Rachel Wall Jack Meyers ➖➖➖➖ | |||
| 27 May 2024 | #70 40% Growth for 13 Dental Locations | 00:21:36 | |
Geoff Roche, marketing director at Dental Arts Group, shares how he’s managed 40% growth for his 13 locations, what practices need to do to lay the foundation for marketing success, and the biggest marketing struggles his group has overcome. | |||
| 03 Jun 2024 | #71 Why Your Dental SEO isn't Working and How to Fix it (FREE Webinar) | 00:43:37 | |
Are you struggling to stand out in the crowded online space for dental practices? It's time to change that! Join us for a FREE webinar where industry experts Gary Bird and Eddie Tyshkevich will unravel the mysteries of SEO tailored specifically for dentistry, powered by AI. Learn why your current SEO efforts might not be hitting the mark and discover essential strategies to skyrocket your practice's visibility in search engine results. From avoiding common pitfalls to leveraging the latest AI techniques, this webinar is packed with actionable insights and real-life case studies. Don't let your competitors steal the spotlight – register now and take control of your online presence to attract more patients and grow your dental practice! Connect with our Guest Here ⤵️ Website: https://smcnational.com/ ➖➖➖➖ | |||
| 10 Jun 2024 | #72 14x ROI with this Dental Marketing Strategy | 00:15:42 | |
D’vora Biderman, former office manager of Metropolitan Dental Arts, talks about how her group achieved an almost 14:1 marketing ROI, how to lower marketing costs in a highly competitive market, and why boosting phone conversion is essential to growth. Website: https://metropolitandentalarts.com/ | |||
| 17 Jun 2024 | #73 People-First Approach to Grow Your Dental Practice | 00:19:03 | |
Dr. Ben Friberg, founder of Thrive Family Dental, shares how he’s successfully taken on corporate dental in a crowded market, why team morale directly affects patient happiness, and why giving love, dignity, and respect are essential to growth. Website: https://www.thrivefamilydental.com/ | |||
| 24 Jun 2024 | #74 Growth Hacks for Dentists | 00:17:23 | |
Dr. Dar Radfar, CEO of Rad Health Inc, joins Gary to talk about why treating sleep apnea has become such a big part of his practice, how to convert those patients into regular dental patients, and how to get regular medical insurance to cover sleep apnea care. Website: https://www.radhealthinc.com/ ➖➖➖➖ | |||
| 01 Jul 2024 | #75 How You Can Save $$$$$$$ on Taxes (For Dentists!) | 00:17:12 | |
Ross Brannon, a financial advisor who specializes in working with dentists, explains why dentists who rely on only a CPA for tax advice are probably losing money, plus his top strategies for lowering your tax burden. Website: https://rossbrannon.com/
| |||
| 08 Jul 2024 | #76 Is Mobile Hygiene the Next Big Thing in Dental? | 00:17:24 | |
Sarah Tanner, founder of Luxury Tooth Booth, joins Gary to talk about why she started her own mobile hygiene business rather than work for a regular dental practice, how her business helps dentists tackle the hygienist shortage, and what her success has looked like so far. Connect with our Guest Here ⤵️ Website: https://www.luxurytoothboothinc.com/
| |||
| 15 Jul 2024 | #77 5 Tips to Create a Winning Dental Practice Culture | 00:21:22 | |
Lynne Leggett, founder of Victory Dental Management, shares why more dentists should learn from basketball coaches, how you can improve the culture at your dental practice, and why retaining talent is about so much more than just money. Website: https://victorydentalmanagement.com/
| |||
| 22 Jul 2024 | #78 Is One Marketing Company Enough for Dental Practices? | 00:13:40 | |
Ted Kozel, Vice President of Sales at SMC, returns to the show to talk about whether you’re better off sticking with one marketing company or working with several to grow your practice, and how to think through all the pieces of your growth strategy. Connect with our Guest Here ⤵️ Website: https://smcnational.com/
| |||
| 29 Jul 2024 | #79 Why Every Dentist Needs Personalized Social Media Marketing! | 00:21:20 | |
Anissa Holmes, co-founder of Digital Floss Marketing Agency, joins Gary to talk about why growth doesn’t happen without goals, why even your practice’s social media presence needs to be personal, and how dentists can get more traction on social. Connect with our Guest Here ⤵️ Website: https://www.digitalfloss.com/ 📧 Visit ➡️https://smcnational.com | |||
| 05 Aug 2024 | #80 Dentists are Losing Money with these Pricing Mistakes | 00:15:18 | |
Ted Kozel, vice president of sales at SMC National, returns to the show to share why so many dentists think about new patient specials the wrong way, how to price your special offers, and why marketing patients are NOT the same as referral patients. Connect with our Guest Here ⤵️ Website: https://smcnational.com/ 📧 Visit ➡️https://smcnational.com | |||
| 12 Aug 2024 | #81 How to Stretch Your Budget and Maximize Growth in Your Dental Practice | 00:24:32 | |
Connect with our Guest Here ⤵️ Website: https://corient.com/
| |||
| 19 Aug 2024 | #82 Want More Aligner Cases? Change Your Business Strategy Now! | 00:19:06 | |
Allison Lacoursiere, founder of Clear Coaching & Consulting, explains why you need to change how you do business if you want more clear aligner cases, what it takes to prepare your team to take on aligner patients, and how to avoid the biggest mistakes most doctors make. Website: https://www.yourclearalignercoach.com/
| |||
| 26 Aug 2024 | #83 2x New Patient Growth with Simple Marketing Changes | 00:18:33 | |
Dr. Blake Hamblin, owner of Hamblin Family Dentistry, joins Gary to talk about how he doubled his new patient growth, why getting your patients to accept treatment is at least as important as marketing, and why so many dentists lose opportunities by doing patient financing wrong.
Website: https://hamblinfamilydentistry.com/ 📧 Visit ➡️https://smcnational.com | |||
| 31 Aug 2024 | #84 5 Effective Strategies to Boost Your Dental Production this September | 00:09:52 | |
September is the worst new patient month for most dental practices. Watch Gary explain how to beat this trend. Website: https://smcnational.com/ 📧 Visit ➡️https://smcnational.com | |||
| 05 Sep 2024 | #85 This Dental Practice Does $500,000+ in Monthly Collections. Here's How | 00:34:32 | |
Dr. Andrew Ericksen, owner of Holladay Dental Studio, shares how becoming an SMC partner transformed his practice, what his team did to solve their biggest barriers to growth, and what he’s learned about hiring the right associates. Connect with our Guest Here ⤵️ Website: https://holladaydentalstudio.com/
| |||
| 12 Sep 2024 | #86 How Suffering Fuels Success in Dentistry: A Conversation with Dr. Rob Bell | 00:21:38 | |
Dr. Rob Bell, a sports psychology coach and author, joins Gary to talk about why success comes from suffering and why you’ll find more happiness by enjoying the journey rather than reaching the destination. Website: https://drrobbell.com/
| |||
| 13 Sep 2024 | #87 How to Grow New Patients by 36% in Just 6 Months with Dr. Dove | 00:10:46 | |
Dr. Edward Dove joins Gary to talk about how increasing phone conversion has helped his practice fully book their new patient schedule, plus how focusing on doctor referrals and patient reviews has delivered major growth. Website: https://kinderpediatricdental.com/
| |||
| 17 Sep 2024 | #88 Dental Marketing Expert EXPLAINS How to Get High Trust Patients | 00:11:17 | |
In this episode, Gary Bird discusses the importance of understanding the different levels of patient trust in dental marketing. He emphasizes that when dentists seek 'quality patients', they often mean patients who trust them, which can be categorized into high-trust, some-trust, and low-trust patients. Bird explains how to effectively market to attract high-value patients while improving operational aspects to convert low-trust patients into high-trust referrals. He also offers insights on creating targeted marketing strategies to enhance patient acquisition and practice growth. Website: https://smcnational.com/ 📧 Visit ➡️https://smcnational.com | |||
| 18 Sep 2024 | #89 5 Dental Marketing Frameworks that ACTUALLY Work | 00:16:12 | |
In this episode, Gary Bird discusses the foundational elements of effective dental marketing. He emphasizes the importance of identifying the ideal patient avatar, building a brand that resonates with that avatar, and creating a website that effectively communicates the practice's offerings. Additionally, he highlights the significance of targeted messaging and obtaining specific reviews to attract the right patients. The episode concludes with an offer for a comprehensive marketing workbook to assist dental practices in implementing these strategies. Website: https://smcnational.com/ 📧 Visit ➡️https://smcnational.com | |||
| 19 Sep 2024 | #90 Get Consistent Patient Flow with These 5 Steps | 00:16:17 | |
In this episode, Gary Bird discusses the dental new patient workflow from the patient's perspective. He emphasizes the importance of understanding the patient journey, from the initial search for a dentist to becoming a loyal patient. Key topics include the significance of online reviews, effective conversion strategies, and the use of software to track patient interactions and marketing effectiveness. Website: https://smcnational.com/ 📧 Visit ➡️https://smcnational.com | |||
| 20 Sep 2024 | #91 This SIMPLE MAP Gave Me Quality New Patients | 00:08:14 | |
In this episode, Gary Bird discusses innovative strategies for attracting the right kind of patients to dental practices through effective mapping techniques. He emphasizes the importance of understanding patient demographics, income levels, and historical data to create targeted marketing strategies. The conversation covers practical applications of mapping in marketing, including how to identify potential areas for patient attraction and the significance of plotting both positive and negative patient data. Website: https://smcnational.com/ 📧 Visit ➡️https://smcnational.com | |||
| 21 Sep 2024 | #92 Are Patient Referrals ENOUGH to Grow Your Practice? | 00:17:46 | |
In this conversation, Gary Bird discusses the viability of dental practices growing solely through patient referrals versus the necessity of digital marketing. He emphasizes the importance of understanding the value of patient referrals, defining what growth means for different types of dental practices, and outlining strategies for maximizing patient referrals. The discussion also touches on the significance of a smooth patient journey, the need for proactive referral requests, and the impact of location on patient acquisition. Ultimately, Gary encourages dental professionals to consider their growth strategies carefully and offers insights into transitioning from a referral-based model to incorporating marketing. Website: https://smcnational.com/ 📧 Visit ➡️https://smcnational.com | |||
| 24 Sep 2024 | #93 How Does Proper Patient Financing Improve Your Practice? | 00:08:56 | |
In this conversation, Gary Bird discusses the viability of dental practices growing solely through patient referrals versus the necessity of digital marketing. He emphasizes the importance of understanding the value of patient referrals, defining what growth means for different types of dental practices, and outlining strategies for maximizing patient referrals. The discussion also touches on the significance of a smooth patient journey, the need for proactive referral requests, and the impact of location on patient acquisition. Ultimately, Gary encourages dental professionals to consider their growth strategies carefully and offers insights into transitioning from a referral-based model to incorporating marketing. Website: https://smcnational.com/ | |||
| 25 Sep 2024 | #94 #1 Reason Why Dental Offices are NOT Getting New Patients | 00:11:37 | |
In this conversation, Gary Bird discusses the critical role of effective phone communication in dental practices and how it directly impacts patient acquisition. He outlines the four essential questions that new patients typically ask and provides strategies for answering them effectively, particularly regarding pricing. Bird emphasizes the importance of training front desk staff to handle these inquiries properly to avoid losing potential patients. He also introduces the concept of redirecting questions to engage patients better and ensure they receive the information they need to make informed decisions about their dental care. Website: https://smcnational.com/ | |||
| 27 Sep 2024 | #95 How Dentists Can Bounce Back From September (FULL GUIDE) | 00:09:12 | |
In this episode, Gary Bird discusses the challenges faced by dental offices during September, particularly in light of economic concerns and the upcoming election year. He emphasizes the importance of proactive marketing strategies to boost patient engagement and capitalize on end-of-year benefits. Gary provides actionable insights on how to effectively reach out to patients regarding unscheduled treatments and offers free resources to help dental offices navigate these challenges successfully. Website: https://smcnational.com/ | |||
| 28 Sep 2024 | #96 Why Dentists LOSE 80% of New Patients (and don't even know it) | 00:14:44 | |
In this episode, Gary Bird discusses the significant challenges dental practices face in acquiring new patients, highlighting that over 80% of practices are losing potential patients due to various marketing inefficiencies. He emphasizes the importance of answering phone calls, understanding conversion rates, and addressing scheduling issues to improve patient acquisition. Gary also offers solutions, including hiring external help for call answering and implementing training for staff to enhance conversion rates. Website: https://smcnational.com/ | |||
| 01 Oct 2024 | #97 What Dentists Can Learn from the Downfall of Blockbuster | 00:12:13 | |
In this episode, we’re diving into the stories of three giants—Blockbuster, Nokia, and Kodak—once kings of their industries, now symbols of what happens when businesses refuse to adapt. You might be thinking, "What does this have to do with dental practices?" Well, everything! The same reasons these companies failed are happening in our industry too. Website: https://smcnational.com/ | |||
| 02 Oct 2024 | #98 3 Main Reasons Why Dental Practices are NOT Growing | 00:28:13 | |
In this episode, Gary Bird discusses the primary reasons dental practices struggle to grow and how to identify accountability within marketing, teams, and leadership. He emphasizes the importance of working with dental-specific marketing companies, holding teams accountable for their performance, and the role of the doctor in fostering a growth-oriented environment. The discussion also covers the significance of patient referrals and implementing effective systems to enhance practice performance. Gary concludes by introducing a software solution that helps visualize accountability and growth metrics. Website: https://smcnational.com/ | |||
| 03 Oct 2024 | #99 How to Double Your New Patient Count in One Month | 00:13:20 | |
In this episode, Gary Bird discusses the significant impact of effective marketing strategies on dental practices, highlighting a case where a client doubled their new patient count in just one month. He emphasizes the importance of seeking advice from experienced marketers rather than relying solely on traditional practices. The conversation delves into the effectiveness of discounts and specials in attracting new patients, the misconceptions surrounding patient perceptions of pricing, and the necessity of targeted marketing efforts to achieve growth in dental practices. Website: https://smcnational.com/ | |||
| 04 Oct 2024 | #100 How SEO Almost Cost Me My Business! | 00:07:53 | |
In this episode, Gary Bird discusses the critical role of SEO in the dental industry, sharing his personal experience of nearly losing his business due to sudden changes in Google's SEO rules. He emphasizes the importance of having a predictable marketing strategy that combines SEO and Google Ads to ensure a steady flow of new patients and business stability. The conversation highlights the evolving nature of SEO and the risks associated with relying solely on it for business growth. Website: https://smcnational.com/ | |||
| 05 Oct 2024 | #101 The #1 Mistake That Can Sink Your New Practice (And How to Avoid It) | 00:14:14 | |
Starting a new practice is exciting but can also be overwhelming! Website: https://smcnational.com/ | |||
| 08 Oct 2024 | #102 10 Deadly Marketing Mistakes Dentists Make (and How to Fix Them) | 00:18:54 | |
In this episode, Gary Bird discusses the top 10 marketing mistakes that dentists make which hinder their growth. He emphasizes the importance of removing barriers for patients, the significance of online presence and reviews, and the necessity of effective communication and scheduling. Each mistake is explored in detail, providing insights and actionable advice for dental practices to enhance their marketing strategies and ultimately drive growth. Website: https://smcnational.com/ | |||
| 09 Oct 2024 | #103 7 Critical Steps to Stop Wasting Money on Dental Ads | 00:10:55 | |
In this episode, Gary Bird discusses the challenges and strategies surrounding paid advertising in the dental industry. He emphasizes that many dental practices have failed with paid ads due to a lack of understanding and proper execution. Bird outlines seven essential components for successful paid advertising, including understanding different ad platforms, optimizing websites, setting up Google My Business correctly, tracking conversions, and ultimately turning marketing patients into referrals. Gary highlights the importance of adapting to changing consumer behaviors and the competitive landscape in the dental market. Website: https://smcnational.com/ | |||
| 10 Oct 2024 | #104 Is Now the Right Time to Start a Group Practice? What You Need to Know | 00:05:58 | |
In this episode, Gary Bird discusses the current landscape of the dental industry, particularly focusing on whether now is the right time to start a group dental practice. He introduces an upcoming virtual event that will cover various aspects of expanding a dental practice, including attracting and retaining associates, marketing strategies, and growth planning. The event promises valuable insights from industry experts and offers attendees the chance to earn CE credits for a nominal fee. Website: https://smcnational.com/ | |||
| 11 Oct 2024 | #105 Don't Sign That Contract! 3 Red Flags Every Dentist Must Know | 00:09:44 | |
In this episode, Gary Bird discusses the critical aspects of dental marketing contracts, focusing on the red flags that practitioners should be aware of. He emphasizes the importance of avoiding long-term contracts, auto-renew clauses, and non-disparaging agreements. Gary also highlights the need for marketing companies to be willing to work with clients on existing contracts and provide resources for those who may be stuck in unfavorable agreements. Website: https://smcnational.com/ | |||
| 17 Oct 2024 | #106 Framework for Setting Marketing Budget | 00:06:08 | |
In this episode, Gary Bird discusses the critical importance of establishing a robust marketing budget when launching a new dental practice location. He shares insights on the common pitfalls of underfunding marketing efforts and provides a framework for determining appropriate marketing expenditures. By comparing the marketing budgets of larger competitors like Heartland, he emphasizes the need for strategic planning and targeted spending to ensure successful patient acquisition and practice growth. Website: https://smcnational.com/ | |||
| 17 Oct 2024 | #107 Surviving Election Season: How to Protect Your Practice from the $12B Ad Surge | 00:10:13 | |
In this episode, Gary Bird discusses the significant impact of the 2024 election on dental practices, particularly how political advertising can affect patient behavior and spending. He emphasizes the importance of proactive marketing strategies to mitigate potential downturns in patient engagement and treatment acceptance during election years. Gary provides actionable insights on leveraging end-of-year benefits and engaging patients with unscheduled treatments to maintain practice growth despite external political pressures. Website: https://smcnational.com/ | |||
| 18 Oct 2024 | #108 Why You’re Missing the Right Patients: Fix Your Targeting Now! | 00:09:57 | |
In this episode, we’ll dive into the secrets of properly targeting new patients and unlocking the power of data to attract the right ones for your practice. Website: https://smcnational.com/ | |||
| 19 Oct 2024 | #109 Stop Paying for Marketing! How to Grow Your Practice with Referrals | 00:09:56 | |
Want to grow your dental practice without spending on paid marketing? In this episode, Gary Bird shares powerful strategies to help your practice thrive using patient referrals and organic growth. Learn how to build a referral machine, enhance the patient experience, and leverage Google reviews to attract new patients. Here’s what you’ll discover: *How to generate patient referrals and grow your practice BONUS: Get access to Gary’s FREE training course, designed to help you implement these strategies effectively—don’t miss out! Connect with our Host Here ⤵️ Website: https://smcnational.com/ | |||
| 29 Oct 2024 | #110 The Truth About Scaling: 5 Reasons Group Practice Marketing Falls Flat | 00:16:05 | |
Looking to elevate your group dental practice’s marketing strategy? In this episode, Gary Bird dives into essential marketing insights specifically for group practices, sharing expert tips on optimizing your budget and maximizing patient profitability. Discover the five key factors that can set your marketing efforts up for long-term success! Website: https://smcnational.com/ | |||
| 30 Oct 2024 | #111 How to HACK Other Dentist’s Marketing | 00:13:04 | |
Did you know that the average dentist in America loses 80% of their new patient leads before stepping into the office? In this episode, discover why these potential patients are ending up in other practices—and learn how to keep them coming to yours instead! Gary Bird uncovers effective, budget-friendly strategies that any dental practice can implement to capture and retain more patients without breaking the bank. Gary explains how small, actionable changes can significantly prevent patient loss and create a strong patient acquisition pipeline. This episode covers practical ways to ensure more patients choose your practice, from improving call responsiveness and reducing wait times to leveraging powerful tools like Google reviews and retargeting. By understanding the most common reasons patients drop off, you’ll be better prepared to meet their expectations and create a more efficient, patient-focused practice. Don’t let your new patient opportunities slip away—learn how to make every marketing dollar count! Watch the episode now and start implementing these easy, effective strategies today.
Website: https://smcnational.com/ | |||
| 06 Nov 2024 | #112 3 Hacks for High-Income Dental Marketing | 00:09:11 | |
In today’s show, Gary will go over a question that someone dropped in his Growth & Marketing group about high-income patients. Gary will share the three steps you MUST do to win and share the nuances of high-income vs low-income. He also will give away a FREE treatment acceptance course you must have to win in high-income areas. Website: https://smcnational.com/
| |||
| 07 Nov 2024 | #113 9 Revenue Dental Hacks for 2025 | 00:07:37 | |
Ready to supercharge your dental practice in 2025? In this episode, Gary Bird dives into the 9 essential Revenue Generating Hacks every dental professional needs to know to stay ahead. Discover proven strategies to increase patient flow, maximize revenue, and keep your schedule fully booked in the coming year! Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| 08 Nov 2024 | #114 My Proven System for Landing More Smile Makeover Clients FAST! (Step by Step) | 00:23:41 | |
Dr. Jacob Berger, owner of Smiles at Lakewood Ranch, returns to the show to share why he built an entire online course about smile makeovers, what he’s learned in almost a decade as a smile makeover dentist, and what you need to do to get more smile makeover cases. Website: https://thedsoacademy.com/courses/smile-makeover/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| 11 Nov 2024 | #115 #1 Hack to Boost Dental Marketing ROI | 00:05:37 | |
Looking to boost ROI in your dental practice's marketing? Connect with our Host Here ⤵️ Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| 12 Nov 2024 | #116 2X Playbook New Patients in 90 Days | 00:06:51 | |
We're looking for five offices to join an exciting case study aimed at doubling your new patient numbers. To kick things off, we're offering a supplementary budget to help you get started. Criteria for Participation: Here is an example of a case study: https://smcnational.com/case.../hamblin-family-dentistry If this sounds like your office, comment below, and I'll set up a time to chat. We're selective and only accepting offices committed to doubling their new patients. We'll review several factors to ensure your market is set up for success, including: *Market Competition Connect with our Host Here ⤵️ Website: https://smcnational.com/ | |||
| 13 Nov 2024 | #117 The 37-Point Checklist You NEED for Explosive Growth | 00:11:09 | |
Ready to supercharge your dental practice’s growth? In this episode, Gary Bird unveils a powerful 37-point checklist designed specifically to drive success in dental marketing. Dive into the essentials of creating a clear growth marketing strategy that helps you understand patient buying cycles, making it easier to attract and retain more patients. Gary emphasizes the impact of Google reviews and a well-optimized website in boosting your practice’s online visibility and credibility. Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| 14 Nov 2024 | #118 The Script You NEED to Stop Losing Patients Over Pricing | 00:06:36 | |
Do your dental office calls often start with, 'How much does it cost?' In this episode, Gary Bird tackles the critical issue of handling pricing questions over the phone—a question that can make or break your patient acquisition! Did you know that mishandling this common inquiry could lead to a 50% loss in new patients? Gary shares a proven script designed to help your team confidently answer pricing questions without actually quoting a price, keeping the focus on patient care and making each call count. Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| 04 Dec 2024 | #119 2025 Internal Marketing Calendar with Templates!! | 00:05:15 | |
Looking to grow your dental practice effortlessly in 2025? In this episode, Gary Bird unveils a free 12-month marketing calendar packed with ready-to-use content and templates designed to help you engage your current patients and boost production. Discover simple, cost-effective marketing strategies for the people who already love your practice and grow your business without breaking the bank. Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| 05 Dec 2024 | #120 7 Marketing KPIs You Must Have to Grow in 2025 | 00:13:03 | |
Struggling to grow your dental practice? In this episode, Gary Bird reveals the 7 essential KPIs every dentist must track to ensure growth in 2025. Learn how to identify bottlenecks in your marketing, front desk operations, and patient retention with data-driven insights. Stick around to get a free PDF guide to implement these KPIs and take control of your practice's success! Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| 06 Dec 2024 | #121 How to Double Your Google Reviews in 2025 | 00:09:32 | |
Increasing your Google reviews isn’t just about earning five stars—it’s the #1 way to attract new patients, boost referrals, and build a thriving dental practice. In this episode of Dental Marketing Goat, Gary Bird, CEO of SMC National, breaks down the secrets to doubling your Google reviews and why it’s the game-changer your practice needs. Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| 09 Dec 2024 | #122 Get Your BEST Google Reviews to Show Up FIRST! | 00:07:52 | |
Get Your BEST Google Reviews to Show Up FIRST! Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||