Through the isolation of the pandemic, 17-year-old Sophia Rascoff realized that people were connecting through two things: social media and food. Her own family bonded over food during this time in a way they never had before.  With traditional social media focusing more negative aspects of life, she decided to create a vertical social media platform celebrating the joys and connectivity of food. Together with her father Spencer Rascoff, founder of Zillow and Hotwire, they founded Recon Food. 

According to Sophia, a coding enthusiast, Recon Food allows people, especially people in slightly older generations, to enjoy what’s great about social media without all the toxicity. Spencer recognized that social media platforms are becoming increasingly specific, and centered around a single hobby, like running or hiking. As a result, Recon Food has fostered a genuine and enthusiastic community across the world. Between running cross-country, playing chess and applying for colleges, Sophia has continued to run her business and grow her community successfully. 

Sophia provides insights about how she organizes her time, why cold emailing is still one of the best techniques to attract partners and investors, and how to get used to hearing the word ‘no.’  Enjoy the advice from this amazing female co-founder and her incredible father!

Quotes

• “When I hear social media is bad, I know, but I’m not going to stop using it. We’re so far into it at this point, and it’s become such an important tool. And it can be used for good. There are so many amazing things that social media can do.” (13:49-14:02- | Sophia)

• “I am a productive procrastinator. When I don’t want to do something, instead of just wasting time on my phone or something, I’ll do other stuff that I also should do but is not time-sensitive.” (30:07-30:19 | Sophia)

• “Be a little bit more arrogant in a good way, a little bit more self-assured, don’t let rejection get you down, and network the heck out of things. Whether it’s men or women, that’s just critically important for founders of all types.” (33:00-33:18 | Spencer)

• “Finding something that affects you greatly and deeply, means you’re the right founder and the right addresser for that topic.”(34:07-34:13 | Sophia)

Connect with Sophia and Spencer Rascoff:

Instagram | http://www.instagram.com/getreconfood

Linktree | https://linktr.ee/SophiaRascoff

Website | https://getrecon.app/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Jenny Patinkin has proven that it’s never too late to start a business.  From a stay-at-home mom to a non-profit spokesperson, Jenny created a wildly successful career as a makeup artist after the age of 40.  She has gone on to become a leader in the clean-beauty industry with a full line of nationally acclaimed products.

Initially working as a makeup artist for high-profile clients, Jenny ultimately realized that her passion was to educate the average person on how to achieve their beauty goals. Through the pandemic, Jenny was able to expand her business by increasing her knowledge about effective eco-friendly products. Today, she is one of the industry’s leading experts known for her transparent approach to age-aware sustainable beauty.

Tune into this episode of Dear FoundHer… to learn more about the importance of transparency, taking risks, and starting conversations about your business so that you can build the confidence you need to follow your dreams no matter what your age is.

Quotes

• “I wouldn't call myself a makeup girl but I like the beauty industry and being able to convey in a transparent and clear way to my audience that you can find a way to interpret makeup to where it fits in with your lifestyle and makes you feel good.” (09:05-09:31)

• “For me, low-tech simplicity is the core of everything in my assortment of products.” (13:57-14:04)

• “Influencers and celebrities don't talk about the beauty treatments that they do, and by not talking about them, it creates this absolutely unattainable standard of beauty.” (23:27-23:40)

• “I want people to know that anybody can achieve the level of beauty that makes them happy.” (24:00-24:10)

• “It's not easy to ask for what you want, and sometimes it's not easy to even identify what you want. So having a consultant has changed everything for me in that regard.” (28:43-28:55)

• “I don't need people around me who do things the same way that I do because we would never make any progress.” (30:57-31:03)

Connect with Jenny Patinkin:

Instagram: http://www.instagram.com/jennypatinkin

Website: https://jennypatinkin.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Looking to up your social media game?  Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th.  SIGN UP HERE.  Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Host, Lindsay Pinchuk, has been giving a longer version of this conversation as a keynote to corporations across the country, prompting her to want to share this important information and actionable steps with the Dear FoundHer...community. And you're going to want to stick around until the end as Lindsay is giving one lucky winner a hour-long social media consult. 

When Lindsay started her first company, it was 2010. Social media was virtually non existent. But as her company grew, so did social media---the number of platforms, the significance it was playing in our society and how it impacted business. While her business was an events based business, she grew it along side the boom of social media, adapting and growing with the ever changing platforms.

While the social media landscape is far different today than it was 12 years ago, there are still basic principles that when applied together allow for greater social media success from a personal and professional standpoint.  Here is what you will learn from today's conversation: 

• What is community and why it is important.
• Seven Tips for Social Media Success
• How to know if what you are doing is working.
• What happens to your business when you build your community on social media. 

Quotes: 

• "People want to buy from people. In showing up every day to serve, connect and engage with your community, you build a natural bridge for transaction over time."
• "Going back to the basics to create and invest in your community, through your time, will pay you back in dividends for years to come."
• "Your community is your greatest asset, and you build it through your #1 marketing tool:  your content."
• "The numbers don't lie---use the insights on your digital platforms and regularly check out what works and what doesn’t and modify accordingly."

Don't forget, share this episode and one thing that you learned to your IG stories and tag @lindsaypinchuk @dearfoundher.  One winner will be chosen at random by end of day on November 10th for a 60-minute social media consult with Lindsay. 

I want to say thank you!  Now through November 24th you can get free access to your choice of one of my digital products to learn my best tips and tricks for building and monetizing your community OR treat yourself to a coffee at Starbucks on me. To redeem your free gift simply rate or review Dear FoundHer… on Apple Podcast and submit a screenshot at lindsaypinchuk.com/thankyou by November 24.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

Most anyone that was fortunate enough to attend summer camp as a child would tell you that it was one of the best experiences of their lives. For most, summer camp is so much more than just fun and games. It was a time when they learned valuable lessons that helped shape them into the people they are today. While summer camp is an essential part of childhood, it has not always been easily accessible for all children. To bring the gift of camp to every child, Allison Miller founded Happy Camper Live, a lifestyle brand focused on providing the magic of summer camp 365 days a year.

While Allison and her husband run a traditional summer camp, Allison always had the vision to expand summer camp to kids who can’t attend in person. As an extension of her work, Allison designed the happycamperlive website and app to provide free and subscription content that includes hundreds of activities taught by real camp counselors, a directory of over 10,000 camp programs, a global community and so much more. This platform was designed with the intention to help kids find their passions and be a part of something greater than themselves.

Tune into this episode of DearFound Her… to learn more about the importance of outsourcing, brand partnerships, and being resourceful so you can simplify your work process and develop a successful self-funded business.

Quotes

• “I'm very big on building a community based around authenticity.” (18:01-18:06)

• “I'm self-funded. This was a passion project, I really woke up one day and decided this is what I want to do. So I’ve had to be really resourceful with everything I’ve done.”  (23:45-25:56)

• “I like to explain what I'm doing and my purpose with the people that I'm working with so that they are in alignment with it.” (24:54-25:03)

• “I think it's important to learn how to do the smaller tasks and to not be afraid of technology.” (30:06-30:09)

• “When you see different populations of kids, you start realizing the universal components of camp.” (36:48-36:54)

• “If you have the opportunity to send your kid to camp, it will definitely change their lives.” (43:42-43:50)

Connect with Allison Miller:

Website: https://happycamperlive.com/

Instagram: http://www.instagram.com/happy_camper_live

Instagram: http://www.instagram.com/happycamperproject

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Looking to up your social media game?  Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th.  SIGN UP HERE.  Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinch

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, host Lindsay Pinchuk is joined in conversation with Jessica Mindell, Founder of Jessica’s Natural Foods, to discuss her journey as an entrepreneur and how persistence has been the key to her success.

When Jessica first started experimenting with gluten-free granola, she was looking for alternatives for her husband. After realizing that she had developed a unique product, Jessica began to market her product to the local community, and it was an instant hit. After 12 years of business, Jessica’s brand is on the shelves of your favorite grocery stores, including nationally at Whole Foods, Wegmans, and many more. While she has been given opportunities to become a larger brand, Jessica has chosen to stay a small business, provide high-quality products, and support her family. Throughout her journey, Jessica has learned that the best thing any entrepreneur can do is to stay true to themselves.

Tune into this week’s episode of Dear FoundHer… for a conversation about being a small business owner. Learn more about the importance of persistence, quality, and knowing who you are so you can create a brand that successfully represents you.

Quotes

• “I just kept making hundreds and hundreds of batches and kept collecting feedback.” (13:13-13:17 | Jessica)

• “I did it on my own and grew one step at a time. And I'm grateful because I don't have anybody telling me what I have to do. I don't have to cut quality, I create the highest quality product of handmade batches, and I'm able to do that because it's my product.” (18:16-18:34 | Jessica)

• “You can't argue with quality and taste. It is a nonnegotiable” (22:49-22:55 | Lindsay)

• “The truth is, I love having a small business. I love being able to have the flexibility that I can have a family, work, and be home with the kids when I need to. So as much as I love the idea of being some huge company, at the same time I love being a small company and being able to make decisions myself.” (24:37-25:00 | Jessica)

• “Listen to yourself and what it is that you want and what is right for your business. You can have a great brand and a great product that is very successful and provides for your family without running yourself into the ground.” (27:25-27:38 | Lindsay)

• “The more people you can talk to and learn from their experiences will be so helpful in your journey.” (33:10-33:17 | Jessica)

Connect with Jessica Mindell:

Instagram | http://www.instagram.com/jessicasnaturalfoods/ where you can currently win a $100 gift card to Whole Foods PLUS some amazing products from Jessica!

Find a store near you | http://www.jessicasnaturalfoods.com

Check out the Dear FoundHer... Valentine's Day Gift Guide https://www.lindsaypinchuk.com/valentines-day-gift-guide

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

For more from Lindsay Pinchuk:

• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/

• Follow on Instagram: https://www.instagram.com/lindsaypinchuk/

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“We wanted a one stop shop where girls can buy everything they need to make themselves feel good,” says Jean Baik, Co-founder of Miss A. Jean grew up following fashion and beauty and in 2012, when the beauty industry was hitting a peak, she knew she wanted to make her own unique mark in it. So, in 2013, she and her husband founded Miss A, a line of beauty and lifestyle products which are all sold at a dollar price point, something no one else in the industry was doing. It has since become a mid-eight figure business, and their Paw Paw makeup sponge recently won an Allure Beauty award, which Lindsay points out is the equivalent of a musician winning a Grammy.

You’ll hear Jean explain how she maintains affordability without sacrificing safety, quality or ethics. She also explains how Miss A manages to attract such a large customer base despite spending very little time and money on marketing and advertising.

Other takeaways from this episode include:

• How Jean utilizes social media to promote her business, and why small businesses should be on TikTok in particular
• Identifying your ‘hero’ product and how to promote it.
• How to reach out to influencers.
• The importance of a brick and mortar store and foot traffic even in the age of online retail.
• Why entrepreneurs starting out need to hustle and not be ashamed of it.
• Why it’s important to learn how to work all aspects of your business, and when to delegate those tasks to more qualified people.
• The importance of hiring good people, and where and how to find them.
• A social media trend that you should avoid. 

Meet Jean Baik and walk away with all of this and so much more. 

Quotes

• “And I think as a founder, we always say, ‘Find someone who's better at this job than you, so that they can take it over.’ Which I 100% agree, but I think you need to know at least something about it to be able to make that successful, and be a leader to your team members.” (37:45-38:03 | Jean)

• “You’ve got to work for what you want, and it's not going to just come to you…I'm not telling you to go burnout every day. But I do think you’ve got to work hard to get what you want and you have to have that hustle to be successful.” (39:52-40:23 | Jean)

Connect with Jean Baik:

Instagram | http://www.instagram.com/shopmissa

TikTok | https://www.tiktok.com/@shopmissa

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

With just a little over a month left in the year, award-winning entrepreneur and host of Dear FoundHer... Lindsay Pinchuk, shares seven actionable steps that you can take right now to set your business up for success in 2023.  These are the same exercises that Lindsay is taking for her own business as we wrap up 2022 and move into the new year.  

You'll hear her give advice and exercises on the following topics:  

• System and efficiency creation. 
• Recognizing when and how to outsource. 
• Creating a content plan/calendar. 
• Setting an intention and template for partnerships.  
• Making a plan for publicity and to get people talking about your business.  
• Remembering to update all of your social media platforms and your website to reflect your 2022 successes.  
• Creating a schedule for business operations and sticking to it.  

If you need help in any of these areas moving into 2023, Lindsay's developed an opportunity to Tackle 2023 with her--she'll  get you up, running and off to the races as you look to build and monetize your community in the new year.  Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.  

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, host Lindsay Pinchuk is joined in conversation with Keren Sachs, Founder of The Luupe to discuss how she transformed her dream into a sustainable business that has raised over $3 million in funding.

As a long-time creative, Keren couldn’t help but notice the lack of diversity in the photography business. To bring the creative community together, Keren started The Luupe, a one-stop marketplace where women and other diverse creators could connect and create meaningful content for brands around the world. Today, The Luupe has connected a diverse staff of photographers with large reputable brands such as SweetGreen, Dropbox, and Peloton.

Tune into this week’s episode of Dear FoundHer…for an in-depth conversation about how to take a vision and turn it into a reality. Learn more about the importance of trusting your gut, having a thick skin, and utilizing your network so you can get the funding you need to start a business with a lasting impact.

Quotes

• “I firmly believe that when there's more diversity behind the lens, there's more diversity in front of the lens.” (08:27-08:32)

• “It's so important to tap into your network. It can't hurt to ask because the worst someone can say is no. So you always have to ask and put yourself out there just to see what people will say.” (20:49-21:01)

• “A lot of the people who are the founding members of our team are people that I've worked with before at previous companies.” (21:52-21:57)

• “Never burn bridges. Keep good relationships with people because you never know who's going to come around later and want to support you in what you're building.” (22:12-22:21)

• “If you're going to be a founder, you have to have thick skin and you have to know that you're going to receive rejections.” (23:41-23:47)

• “There's a lot of things that come into play, a lot of things that you have to prove when fundraising. And you will have to do even more to prove yourself as a first-time woman founder.” (25:42-25:48)

• “I knew what I was capable of doing and I knew what I didn't know. I think that the most important thing a founder can do is be comfortable with what you don't know. I'm very aware of where my shortcomings are and what I don't know, and then I hire to fill in those gaps.” (31:11-31:26)

• “If you believe in what you're building, you're going to build it.” (35:36-35:39)

Connect with Keren Sachs:

Instagram | https://www.instagram.com/kerensachs/

Twitter | https://twitter.com/kerensachs

Website | https://theluupe.com/

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, host Lindsay Pinchuk sits down with special guest Gia Lee, Founder of Hot Box Sushi to discuss her transformation from stay-at-home mom to successful business owner.

Like many entrepreneurs, Gia accidentally stumbled upon a business opportunity during quarantine. What started as a small side hustle in her kitchen, has quickly transformed into Chicago’s latest food trend. Although she had given up her career to be a stay-at-home mom, Gia always dreamed of one day finding her passion and would encourage anyone with a passion to follow their heart.  It’s never too late to do what you love.

Tune into this week’s episode of Dear FoundHer… to learn more about the importance of word-of-mouth marketing, flexibility, and starting small so you can create the business of your dreams no matter where you are in life.

Quotes

• “I never thought I could do this, but anybody can do anything. It's just about doing one thing every day to get to where you want to be.” (14:07-14:17)

• “You can pivot. You don't have to choose one thing and stick with it. You can do whatever you want and change your mind and be successful.” (15:23-15:34)

• “From the beginning when we launched the product, I really wanted to focus on the experience. I wanted our product to be very pretty and Instagramable.” (20:10-20:24)

• “We have not paid for a single thing of marketing, everything has just been really through word of mouth.” (22:37-22:41)

• “Nothing is going to go how you intended or how you planned. We've had to pivot so many times, and I think just learning to roll with the punches is super important in any business.” (29:29-29:40)

• “I don't think you need a lot to get started. You can start really small.” (31:30-31:33)

• “Time with your kids is so precious, and it's so fleeting.” (33:35-33:39)

Connect with Gia Lee:

Instagram for Gia | http://www.instagram.com/@gialee80 

Instagram for Hot Box Sushi | http://www.instagram.com/hotboxsushi

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I was forced to do this,” says Laura Shafferman, Founder of Legally Addictive, “I don’t think I would have done it if I hadn’t been forced to turn my life around.” After her commercial real estate firm laid her off and held her to a non-compete clause for a year, Laura wasn’t sure what she would do next. By chance, she baked a batch of chocolate and toffee covered crackers, a staple treat found in kitchens throughout the South and Midwest, to sell at a local Christmas market. And to her surprise, it sold out nearly instantly. Without any real kitchen experience, Laura set out to recreate the snack using responsibly-sourced, shelf-stable chocolate. And before long, Dylan’s Candy Bar reached out, requesting to have it on their shelves.

Laura readily admits it wasn’t easy. Between finding the right kitchen, ingredients, and shipping process, there was a lot of trial and error. Like many entrepreneurs, she worked side jobs while her business got off the ground, and had to patiently wait a few years for the company to turn a profit. She worried, as many do, that brands who reached out to work with her were looking to steal her product. So one of the things Laura prioritized first was taking necessary legal steps to ensure her brand was protected.

Ultimately, Laura’s story is an example of what happens when change forces you to pivot. Even though change can be intimidating, it can be the perfect opportunity to dive headfirst into something you love. So when you recognize a good idea, stick with it because amazing things can happen.

• “A mentor said, ‘You really need to get into retail because it’s going to be predictable. You’re going to have a lot more control over it, and be able to sell more products at the same time. It’s excellent marketing and will drive back direct sales for you.”(24:37-24:55 | Laura)

• “Be open to changing your idea and your plan. A lot of business owners, myself included at the beginning, I was very adamant about what I wanted to do, how I wanted it done, and how I wanted this business to be perceived.” (43:51-44:05 | Laura)

Connect with Laura Shafferman:

Website | http://www.legallyaddictivefoods.com

Instagram | http://www.instagram.com/legallyaddictivefoods

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk 

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, host Lindsay Pinchuk is joined in conversation with The Skin Sisters, Lauren Sundick, and Brooke Moss, to discuss how they took their professional expertise as dermatology-trained Physician Assistants and created a business through online content.

Together, The Skin Sisters use their 20 years of combined experience to help demystify the world of skincare. Before the pandemic, Brooke and Lauren’s business was hyperlocal. However, after lockdown was in place and in-person consultations were on hold, The Skin Sisters had to restructure their business to thrive in the digital workforce. According to The Skin Sisters, the most effective way to grow your business online is to be true to yourself. Rather than jumping on every opportunity that presents itself to you, it's best to focus only on promoting and sharing content that you believe in. When you are being authentic, your business will naturally grow.

Tune into this week’s episode of Dear FoundHer… for an in-depth conversation about using your expertise to build your brand, and additional revenue streams on social media. Learn more about the importance of patience, being yourself, and elevating products you believe in, so you can connect with others in an honest and approachable manner.

Quotes

• “It has been fun and interesting for us to build more of a nationwide community because pre-pandemic we were very hyper-local.” (12:25-12:37 | Brooke)

• “The strongest businesses stem from the community and the trust that you build with people online.” (16:16-16:24 | Lindsay)

• “You have to be your authentic self on social media, but you also have to behave the same way in real life.” (23:51-24:01 Brooke)

• “It's not always about the monetary income. The feel-good effect is equally as important. There is value in doing something that feels good.” (25:20-25:32 | Lauren and Brooke)

• “The honesty of being able to say that you love something is great because you know that other people will like it too. It doesn’t always have to come from a huge marketing budget.” (27:21-27:32 | Lauren)

• “We do not promote products that we wouldn't use ourselves or we don't believe in.” (35:13-35:16 | Lauren)

• “Be patient. It's very difficult for me to not see a result right away, but building your online communities always takes a long time.” (38:15-38:34 | Brooke)

Connect with Lauren Sundick and Brooke Moss:

Website | www.theskinsisters.com

Instagram | http://www.instagram.com/theskinsisters

Check out the Dear FoundHer... Valentine's Day Gift Guide for the chance to win $1500+ in prizes.https://www.lindsaypinchuk.com/valentines-day-gift-guide

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

For more from Lindsay Pinchuk:

• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/

• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“Serving your people isn’t even the foundation,” says Beatrice Dixon, Founder of the Honeypot Company, “It’s what the foundation is poured on.” Honeypot is the first completely herb-based feminine care system. After suffering from a months-long bacterial vaginosis infection, Beatrice had a dream in which her grandmother–whom she never knew– gave her a list of ingredients that would cure her. From there, she created a feminine wash, and eventually a line of safe and gentle, yet powerfully effective alternative treatments for feminine care.

Today’s episode takeaways include:

• The importance of partnerships and grassroots marketing to your target audience when building a products-based company.
• No connection to community = no transactions.
• Take the time to learn all you can from your first retail partnership before moving on to another one
• Serving as the foundation of your business
• Dealing with your shit.

Quotes

• “We continue to talk to our base through social. Serving the humans that we serve has always been at the base– it's the dirt that the concrete is poured on. To say that it's the foundation isn't even the right thing. It's the thing that supports the foundation. Because that is where we come from, from our hearts. So mind, body, and everything.” (38:49-39:25 |  Beatrice)

• “Do shit from a real place. Don't try to cover some shit up. Don't try to put paint where it ain’t, don't try to sugarcoat, don't do that. If it's not real, it's okay. Make sure that it's real, because I believe when things are real, and when they're coming from a real place, and when you're truly devoted to it and you want to make it work, that doesn't mean it's going to work. But it gives you the freedom to be able to see how you need to move, right.” (47:59-48:38 | Beatrice)

• “You got to deal with your shit. Take a break, but that break has to be useful. You’ve got to get advice. But you’ve got to make that shit count cause you have to get back to it.” (50:23-50:36 | Beatrice)

• “Serving the humans that you serve is the foundation of your business. When you come from your heart and your soul, everything that you do makes sense for you to be able to stay connected to your customer because it's coming from a real place.” (56:57:-57:09 | Lindsay)

Connect with Beatrice Dixon:

Instagram for The Honeypot Company | http://www.instagram.com/thehoneypotco

Instagram for Beatrice | http://www.instagram.com/iambeadixon

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

If you're looking for a shortcut to success, you won't find it. Mentors can help you overcome the learning curve, and your community has resources and tools, but you have to put in the work to achieve your desired outcomes---in work and in life.

In today's episode, Lindsay introduces us to Rachael Schwartz of Rachael Schwartz Nutrition. After participating in Rachael's 30-Day Nutrition Challenge, Lindsay was hooked!

After helping hundreds of women to figure out that there are no shortcuts, only small changes that lead you to the best versions of yourself, Rachael shares how to turn your passion into a business, using social media strategically, and how she cured her food addiction.

Episode Highlights:

• Get to know Rachael Schwartz of Rachael Schwartz Nutrition and learn how she      went from closeted eating to helping hundreds of women get healthy without fads and extreme dieting.
• [00:01:46]What were the things that made Lindsay an early adopter of Rachael's fitness challenges, and what was she doing on social media that made her take notice?
• [00:09:16] What does preparing for success look like? Rachael shares why we need to be prepared to juggle - A LOT!- in the beginning and how covering her bases prepared her to leap.
• [00:11:28] Many women have struggled with body image and weight issues. Discover how Rachael went from having her own issues with food to creating a healthy relationship with food.
• [00:13:35] The decision to change should be simple - sometimes you're just sick of feeling bad - Rachael and Lindsay discuss the life events that propelled their careers forward.
• [00:16:35] Coaches have a special duty to their clients that shouldn't be taken lightly. Listen as Rachael and Lindsay explain why they support practicing your skills.
• [00:17:15] The pandemic was challenging for everyone; tune in to hear how Rachael used her gifts and the resources available to share how to stay healthy at home.
• [00:18:42] Behind every founder is a mentor and community. Curious to know who Rachael leaned on for business support? She shares here.
• [00:22:52] Want to grow your business on Instagram and engage with your audience? Rachael shares the one thing she changed about her social media strategy that led to booking out her fitness challenges
• [00:27:51] Why "all or nothing" diets fail, and the 3 "R's" that Rachael says builds a thriving coaching business
• [00:29:43] Which one of Rachael's tips for founders who are just getting started does Lindsay share with her own clients? Tune in to find out!
• [00:47:05] Three resources that Rachael recommends for business growth.

Connect With Rachel Schwartz on Instagram and her website. 

Please don't forget to rate, comment, and subscribe.

Apple |Spotify |or anywhere you listen to podcasts.

Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs.

For more from Lindsay Pinchuk, visit her website to grab one of her free guides or follow her on Instagram.

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I remember my first hire for my first company as if it were yesterday. I had an amazing part-time, hourly employee who desperately wanted to work for me full time. I knew I needed her. So I worked my butt off to bring in the revenue so I could pay her....and I paid her before I ever paid myself.

When you first start your business hiring help seems like the most daunting undertaking there is. Often times you don't have the resources you need to hire the person you want. And you think that you can just do it all yourself. But NEWSFLASH...you can't. Investing in a team and in help for your business is only going to help you grow your company---far faster than you would think.

Even when you're bootstrapping, you can still find the help you need. Sometimes, you just have to get creative.  In today's episode I go into detail on these  SIX creative ideas and ways that you can get the help that you need to grow your business:

1️. Find a Co-Founder: This idea isn't for everyone. However it's something I often wished I had done when I started my first company. As someone who was a creative and marketing/sales oriented, having someone early on to handle finances and operations would have been a nice compliment to my skill set.

2. Go the totally opposite direction as above and hire a student or an intern. You have to remember though---you have to PUT TIME into an intern in order to get what you want out of an intern. (Also, make sure you look into labor laws, free Internships are a concept of the past in many states.)

3. In today's working world there are so many people who want flexibility or will work part-time. Today in my stories I'll talk about how I hired a part-time Controller. So many women want to come back into the work place after kids, or want to take a step away from the work place to be with their kids. FIND THESE PEOPLE and hire them to complete projects and tasks you cannot.

4. Find someone who you can trade services with. Help them with a project in exchange for them helping you.

5. Again, another idea not for everyone. But, if you're going to fundraise, or really scale your company, paying a team in equity from your company can serve multiple purposes. Not only will you get the help you need, but you also will have a team who is invested in your brand. Just make sure if you go this route you hire a lawyer to help.

6. Your community is already invested in what you are doing, start off trading your product or service, as you grow you can pay them increasingly more.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Looking to up your social media game?  Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th.  SIGN UP HERE.  Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/

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In today’s episode, host Lindsay Pinchuk is joined in conversation with Shayna Harris, Co-Founder and Managing Director of Supply Change Capital, to answer all your questions about financing and fundraising.

Shayna Harris and her partner, Noramay founded Supply Change Capital in 2020 to address the enormous gap in who gets funded and how wealth is created. 97% of venture funding goes to white men. White men are 30% of our population. Today, Supply Change Capital has invested in five women-led businesses, one of which has raised over $2 million in capital.

Tune into this week’s episode of Dear FoundHer… for an in-depth conversation about fundraising for your business. Learn more about the different ways you can raise money and the importance of strengthening your network so you can find the right investors that will help your business succeed.

Quotes

• “I realized that in order to really achieve sustainability in the food system, we needed to have a lot more entrepreneurship in the ecosystem.” (07:17-07:25)

• “If you're going to invest in the future of food, we thought it was critical that you were investing in entrepreneurs that represent the diversity of the U.S.” (12:28-12:35)

• “Your angel investors are those first small checks that are a few hundred or a few thousand depending on the access to your network that can kind of help you get going. They are the folks that are really betting on you as a founder.” (15:44-15:54)

• “The research has shown that women and people of color don't have equal access to those friends and family networks for their ideas.” (18:18-18:24)

• “If there are founders in your town, network or in your industry that you admire, they can be a really good way for you to get introductions to investors.” (32:25-32:33)

• “When you take venture capital funding at a certain valuation, you're going to be expected to hit some pretty aggressive goals in the subsequent months and years.” (38:02-38:10)

• “When starting a business, you know you’re ready when you can’t stop thinking about it. You just have to go for it.” (39:32-39:47)

Connect with Shayna Harris:

http://www.instagram.com/mamashayna

http://www.instagram.com/supplychangecapital

www.supplychangecapital.fund

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

For more from Lindsay Pinchuk:

• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/

• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, host Lindsay Pinchuk is joined in conversation with special guest Allie Danziger, Founder of Ampersand to discuss how she is improving the future of hiring for companies across the country.

Allie has worked as long as she remembers, moving to New York City after college and starting a career in PR. After founding her own PR agency at 24, selling it, and exiting years later, Allie had ample experience in the hiring process and often relied on interns.  The gap in hiring qualified interns is ultimately what inspired Allie to found Ampersand, an internship recruiting and training platform dedicated to upskilling a diverse group of young professionals and connecting them with the right job opportunities. Through her program, Allie is providing hard-working young professionals everywhere with the opportunity to find their dream job by increasing their competency in the basic skills needed in entry-level jobs.

Tune into this week’s episode of Dear FoundHer… for a conversation about the future of hiring. Learn more about the importance of hiring a diverse staff, learning from your mistakes, and being open to change so that you can recruit, hire, and retain the best-qualified employees for your company.

Quotes

• “From the professional side, we're focused on democratizing access and getting that first internship. And on the business side, we are really focused on increasing diversity in corporations.” (16:32-16:44)

• “Right before a call with an investor, I would make sure that there was something good on my Instagram or my LinkedIn so that when they went to go look me up, there was something there. I was getting PR coverage on myself.” (29:56-30:07)

• “I truly want to change the way that young professionals get their first internship and how businesses hire interns.” (34:08-34:18)

• “Some of the things that the young professionals are asking for today are driving managers crazy, and they're not changing the way that they work and because of that, it's hard to hire and it's hard to retain. But if we could just make some quick and easy changes to the way that we communicate and assign projects, you can make a lot of headway.” (38:17-38:38)

• “You have to make mistakes and you have to test things. You cannot be afraid to fail because the greatest moments of growth are from those failures.” (41:26-41:36)

Connect with Allie Danziger:

Instagram | https://www.instagram.com/ampersand_pro/

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“From a young age, I saw food as little treasures,” says Katrina Markoff, Founder of Vosges Chocolate, “to me it was really special.” This is the experience she has created for her customers for nearly 30 years with her gourmet chocolate confections. Not only was she a pioneer of adding unconventional ingredients like silver or olive oil to chocolate and making chocolate a slow-eating, full sensory experience, but her retail spaces were also destinations unto themselves.

Giving customers unique, specialized experiences with chocolate is what kept them coming back, and eventually word of mouth led to press coverage. By focusing on her craft and sharing her story with her community, her community returned the favor by spreading word of the business which then led to press coverage. Though very dedicated to being hands-on with every aspect of the business, Katrina eventually had to figure out how to scale to keep up with the demand of the product.

A lot of Katrina’s journey was just jumping in and figuring it out as she went along. Many of what seemed like setbacks were truly blessings in disguise. Mistakes are normal and happen in every stage of the process, so don’t let them throw you for too long. After all, nothing happens overnight.

Quotes

• “We’re always creating. Whether we acknowledge it or not, we are creating our lives. (14:38-14:44 | Katrina)

• “The more you focus on your craft, on your community, on your purpose for being, people will want to tell that story.” (22:08-22:18 | Katrina)

• “You have to tell your story. When you tell your story, people come to you. And that is what happened with Vosges…and what put her on the map.” (25:42-26:44 | Lindsay)

Connect with Katrina Markoff:

Instagram | http://www.instagram.com/vosgeshautchocolat

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“What I’ll tell you in three minutes, it took me ten years to learn,” says Haley Geffen, Co-Founder of Coed Studios, and 6-time Emmy award-winning director and filmmaker. Here she shares invaluable lessons gained from working with some of the biggest brands and names in the entertainment industry. She’s directed videos for Netflix, Dove, and Crest, and co-directed the 2021 All-Star Game open featuring Kamala Harris. She was selected by NBC to direct two long-form shows centered around the life of Ruth Bader Ginsburg, while her short film, Hey Girl, swept up 12 global awards in 2020. Her list of celebrity clients reads like a who’s-who.

Catering to these clients has been a big part of her success, and she assures listeners that maintaining clients is the only skill a successful entrepreneur will ever need. Haley explains that her career has been a success because she has done it her own way, staying true to her own vision, telling people up front what she wants and sticking to those parameters. This includes prioritizing self-care and not letting anyone intrude on that personal time she carves out for herself. She’s learned that success doesn’t mean that everyone will, or has to, like what you’re doing. You don’t have to take everything personally. You just have to go for it and know it's okay to fail big.

As her company’s name suggests, Haley has worked with both men and women. She explains what it’s been like to work as a woman—including pregnancy and motherhood—in a male-dominated field and how she has come to understand the difference in emotional temperament and approach between the two sexes. Though it can be difficult, women shouldn’t be afraid to earn more than their partners.

Quotes

• “I have created a world for me as opposed to the world being created around me.” (7:11-7:15 | Haley)

• “When people tell me, ‘I can’t do that,’ or ‘I can’t ask my boss that’ I always think, ‘What do you mean?’ This is your world and your life. Don’t be super rogue, be respectful, but this is how you’re going to be successful. You tell people, ‘This is how my life is going to go.’ (7:16-7:33 | Haley)

• “There’s always been one constant theme for me and it’s that I cater to the client.” (23:41-23:47 | Haley)

• “You don’t need to be fully prepared, you don’t need to have all the money, you don’t need to be in the exact right place at the right time.” (53:02-53:15 | Haley)

Connect with Haley Geffen:

Instagram | https://www.instagram.com/haley.geffen/

Website | https://www.haleygeffen.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“It’s crazy to me that we have made this industry so confusing and so secretive,” says Jessica Willis, Founder of Pocketnest, a financial platform that she licenses to financial institutions, as well as employers for employee financial wellness. A self-proclaimed finance wizard, Jessica knew she wanted to help others who may be intimidated or less knowledgeable to be able to organize and optimize their finances. She became so excited about the platform as she was building it that she was happy to jump out of bed at 5:00 AM to work on it and sad when she had to head for her office job hours later.

She encourages anyone else to make a similar leap toward their own mission that serves other people. Take advantage of every startup event and networking opportunity. If you don’t know how to do something, find people who will help you. These people will become your mentors, perhaps for life. Always have something to show people, even while you’re still perfecting it.

Remember that startups exist within an ecosystem. Just as you require and receive help, you will be called upon to help. Find a way to pay it forward. This is how you build your all-important community.

Quotes

• “I want to make personal finance be not so overwhelming, and difficult and unapproachable.” (15:51-15:56 | Jessica)

• “It was probably six to nine months of me getting much more excited about Pocknest than my full- time job. My husband even asked me one time, ‘Do you even like going into the office?’ And I said, “I mean I guess I do. I just like working on Pocketnest better.’ And he said, “Oh my god, you want to get fired!’ And I felt that would be so much easier if someone else could make that decision.” (18:37-19:14 | Jessica)

• “If I knew my daughters were settling for something they didn’t love doing, I would say, ‘What are you doing? Take the risk. Take the jump and go for it.’” (19:33-19:41 | Jessica)

Connect with Jessica Willis:

Instagram | https://www.instagram.com/pocketnest

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Breaking down barriers for women entrepreneurs, creating transparency and educating founders about venture capital is part of Carrie Colbert’s mission. “I don’t think of it as just a linear one-way street. I think of it as an ecosystem where we can all learn from one another, and really foster success and empowerment,” explains Carrie, the Founder of Curate Capital. After a successful career in the oil and gas industry, Carrie decided to support other female entrepreneurs’ visions, investing in companies like Packed Party, which in just five years generated a 10X ROI. What sets Carrie apart from many venture capitalists is that she offers more than just cash infusion. She offers what so many female entrepreneurs (who make up 80 percent of her clientele) are looking for: the gift of community, a network, and resources.  She sees an “opportunity arbitrage” in the fact that females in business are underfunded and overperforming, and that her results and connections, including the influence she has amassed as a popular blogger and Instagrammer, can really drive great returns for her investors.

This week, Carrie explains what a VC actually does on a typical day, what the requirements and limitations are for those who are seeking investors, and why it’s key to any venture to surround yourself with people more knowledgeable than you are.

Quotes

• “She’s a mom with a big belief in female founders, and that is something that really drew me to Carrie. She is a champion of female entrepreneurs.”(4:33-4:40  | Lindsay)

• “Women founders do not get any capital. It is such a struggle for them to find the capital. You were seeing that, and infusing businesses, and seeing a return on your investment, before you even had your fund. So you were able to prove your concept and the need for your fund, before you even thought, ‘I want to do this.’”(11:15-11:33 | Lindsay)

• “We invest in businesses by women, for women.” (30:50-30:53 | Carrie)

• “Work on your story. It’s all about storytelling. There are a million companies out there but I want to know: what problem are you solving? How are you solving it? And why are you the key person to solve that problem? “(33:01-33:14 | Carrie)

• “I’m a big believer that no experience is lost.”(36:12-36:14- Carrie)

Connect with Carrie Colbert:

Website | https://www.curate.capital/

Instagram | http://www.instagram.com/carriec

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, host Lindsay Pinchuk is joined in conversation with Angie Tebbe, Co-Founder of Rae Wellness to discuss her transition from the corporate world into entrepreneurship. Angie dives into how she created a brand that is focused on community and longevity.

After a well-spent 13-year career at Target, Angie knew it was time for her next adventure. With a holistic childhood, lifelong passion for well-being, and a relentless thirst for knowledge, Angie became inspired to form Rae Wellness, an inclusive, holistic wellness company that provides natural products at affordable price points. While starting a business from the ground up comes with many challenges, Angie would advise any aspiring entrepreneur to focus on listening to the consumer’s wants and needs. Because when you build a community-focused brand, your business will succeed in the long run.

Tune into this episode of Dear FoundHer… for an in-depth conversation about how to successfully introduce a brand to the market. Learn more about the importance of active listening, having a strong digital presence, and immersing yourself in your community so you can create a lasting brand that forges positive change for all.

Quotes

• “I made the decision to leave my corporate career in pursuit of a ‘why,’ not a ‘what’ or a ‘how.’” (07:00-07:04)

• “Everything you do in life prepares you for the next thing.” (10:33-10:36)

• “Nothing will prepare you to start a business. You just have to do the best job you can with the information you already have.” (11:00-11:04)

• “It doesn’t matter how good of a marketer you are. If your products don’t work, it’s not going to work.” (12:51-12:57)

• “I think brands have an opportunity to make change.” (20:40-20:44)

• “As you're having conversations with investors, you need to understand what you're going to be headstrong about, but also open enough to understand feedback.” (23:22-23:32)

• “Being digitally native has been amazing because we have cultivated a community and we have cultivated a conversation.” (27:44-27:52)

• “Community is everything to a brand. Don’t just focus on how many customers you can get, focus on how many customers you can keep.” (29:19-29:31)

• “As an entrepreneur, you need to hang in there long enough so there is time for it all to work out. You need to make sure you have patience with yourself knowing that it's going to take 5-10x longer than you think it will. Good and lasting things take a long time to create.” (31:58-32:26)

Connect with Angie Tebbe:

Personal Instagram | https://www.instagram.com/angie_tebbe/

Business Instagram | https://www.instagram.com/raeforwellness/

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

For more from Lindsay Pinchuk:

• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/

• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“We remember where we came from. That’s everything,” says Susan Sarich, Founder of SusieCakes, one of California’s top destinations for all things sweet. After graduating from Cornell University’s School of Hotel Administration, she spent 25 years holding a variety of positions within a number of renowned hospitality groups. Realizing that women tended to leave the industry around the time they decided to get married and start families, she set out to create a space where women could continue to work throughout all of life’s changes.

SusieCakes pays homage to her grandmothers, Mildred and Madeline, by bringing the treasured recipes they passed down to her on 3 x 5 index cards to her customers. Since opening her first shop in 2006 in the Brentwood neighborhood of Los Angeles, she has since opened in 26 locations across California and Texas, and now ships classic Midwest desserts like layer cakes, cookies and pies, nationwide. In October of 2022, she was included in Forbes’ 50 Over 50 list, which spotlights women over 50 who are shattering age and gender norms across all sectors. Linday’s own grandparents played a large role in shaping who she is today, so it’s fitting that Susan and her legacy business is the subject of Dear FoundHer’s 100th episode.

Highlights from today’s conversation include:

• The importance of grassroots marketing. Get your product into as many homes and events as possible.
• Don’t be afraid to go against industry norms to build a business that works best for you and your demographic.
• How to accept and roll with being the face of your brand.
• Staying true to your brand and values, true to the reason you started, and trusting your gut.

Quotes

• “Do not let anybody tell you your idea is a bad idea. Just push naysayers aside.” (47:10-47:18 | Susan)

• “Trust your gut instinct, always.” (47:23-47:25 | Susan)

• “Make sure that you are being true to the reason you started out. Be true to your values. Because a lot of people lose their path once they start getting successful, or the things in life change. They forget about who they were. So one of the values of our company is that we remember where we came from. And for me, that's everything.” (47:41-48:06 | Susan)

Connect with Susan Sarich:

Instagram | http://www.instagram.com/susiecakesbakery

Instagram | http://www.instagram.com/susiesarich

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Are you ready to Tackle 2023?  Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year.  Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“There is no book for how you need to live your life,” says Rana Campbell, Founder and “chief dream driver” of Dreams in Drive, a podcast that helps millennial creatives take their dreams from park to drive. In just six years, the podcast has grown to 300 hundred episodes, has had a million downloads and streams in over 80 countries. 

With a full-time job, Dreams in Drive is Rana's side hustle.  Throughout her whole life, she has been a storyteller committed to sharing others’ journeys of success. Today you'll hear her discuss how she's turned her passion into a viable revenue stream through the process of planning and executing with efficiency. 

In today's discussion you'll hear Rana share: 

• The importance of planning ahead.
• How to create structure to maximize effectiveness and efficiency.
• The need for a strong support system–balance is a myth.
• Convincing guests of your credibility.
• Ways to repurpose your content.

Quotes

• “You really have to become good at selling yourself. You have to sell the value of your platform. Even if by definition, you don't have the numbers that showcase typical value to people. (28:18-28:35 | Rana)
• “If you're a founder, LinkedIn should be your best friend. LinkedIn is a very slept-on social media network.” (27:05-27:11 | Rana)
• “Being able to build on partnerships. And also making sure that I was also reaching out to guests who had larger communities. Because although my podcast wasn't huge at the time, I was still an avenue through which people could tell their stories to an audience that they hadn't reached before.” (27:59-28:17 | Rana)
• “You have to be strategic. You have to really think and be a grassroots guerrilla marketer, especially if you aren't investing a lot of money in ads, or you don't have a huge marketing budget. There are still ways to grow organically. That is important.” (30:21-30:37 | Rana)
• “Know what your number is. Everyone has a number. What's the number that you're trying to hit? How can you hit that number and not have to stress yourself out about it.” (37:50-38:00 | Rana)
• “You have to plant seeds, even if you don't have the soil yet.” (35:53-35:58 | Rana)

Connect with Rana Campbell:

Instagram Rana | http://www.instagram.com/rainshineluv

Instagram Dreams in Drive | http://www.instagram.com/dreamsindrive

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Are you ready to Tackle 2023?  Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year.  Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Tough times don't last forever, but good people like Lindsay Meltzer, mom, wife, and Founder of Bright Bowls do.  Lindsay founded Bright Bowls because she was missing the healthy and accessible meal options available to her in Southern California; Lindsay began making and selling smoothie bowls from her Chicago home before opening a retail location during the height of the pandemic. 

In this episode, Founder, Lindsay Meltzer sits down with Host, Lindsay Pinchuk to share how she grew her business into a retail location with a loyal following; navigated launch setbacks due to COVID; and her formula for retaining staff during employee shortages. Lindsay's success formula combines hard work, passion, and the power of kindness.

Episode Highlights:

• [00:04:39] Get to know Lindsay Meltzer and hear how committing to a healthy lifestyle at the tender age of nine led here.
• [00:12:28] Opening a storefront on the Chicago’s North Shore during a pandemic and protest was no easy feat. Lindsay shares how she navigated and opened her first retail location during these unprecedented times.
• [00:15:02]Being a good person can go a long way; Lindsay's kind nature is how she creates a faithful clientele and committed staff. Discover how Lindsay's non-profit background prepared her for business.
• [00:25:01] Bright Bowls lives up to its name - Lindsay shares why it's essential to create a culture that retains customers and team members.
• [00:27:11] Word of mouth marketing is vital to your local business. Lindsay shares how she built her community and grew a targeted audience on social media.
• [00:37:39] You don't need to have all the answers as a new business owner.  Be honest- your mistakes and vulnerability may resonate with your audience.
• [00:41:49] What was the best advice Lindsay ever received "do something every day to move the business forward" and “the importance of being honest about your journey.”
• [00:47:27]It is essential to give back; we share how you can consciously decide what to offer and understand your limits with giving back.

Takeaways:

• Money isn't always a measuring stick for success; Lindsay shares how she defines success and the importance of asking for help when necessary.
• It's critical to give people the tools to better their lives in some way, shape, or form. Learn how you can apply these principles to your business.

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs.

Subscribe to Dear FoundHer…

Apple |Spotify |or anywhere you listen to podcasts.

For more from Lindsay Pinchuk, visit her website and grab one of her FREE quick guides, or follow her on Instagram.

Hosted on Acast. See acast.com/privacy for more information.

“I give so much credit to our success to LinkedIn. It is such an amazing and powerful platform,” says Charlie Saffro, Founder and Owner of CS Recruiting. When Charlie unexpectedly started her business, she didn’t have a business plan in place or a loan from the bank. Instead, she followed her heart and did what she does best: find connections. Unlike most female founders, you won’t find Charlie on Instagram stories. However, you can find her sharing her vulnerability on LinkedIn where she has cultivated over 40k relevant and loyal followers from her industry.

As a completely self-taught entrepreneur, Charlie was on her own to build her team and attract the right customers. Her passion for connecting others to the right career opportunities was the catalyst to her LinkedIn success. After realizing the power of LinkedIn, Charlie began to build her network. Rather than linking with anyone, Charlie slowly built a relevant network specific to her industry. Over a decade later, CS Recruiting’s talent is unparalleled. As leaders in the supply chain, logistics, and transportation industry, Charlie and her team are widely known for their unique ability to attract talent, increase employee retention, and create meaningful connections along the way.

Tune into this episode of DearFound Her… to learn more about the importance of vulnerability, culture, and how to harness the power of LinkedIn so you can become a leader of connection in your industry.

Quotes

• “94% of our business comes to us from LinkedIn. I've never made a cold call and I've never knocked on a door to give a sales pitch. If you put it out there, people will come.” (20:46-20:58)

• “We've embraced the importance of culture. We're in the recruiting business, but we don't want to work with clients that have high turnover rates. We're not after that opening so we can fill it and make some money, we want to work with companies that retain people, treat them right, and then we help them grow.” (24:30-24:48)

• “People change jobs because they want more money. But compensation is now fourth or fifth on the list. Recognition, appreciation, a positive supporting culture, flexibility, and trust are the priorities that people are looking for.” (32:21-32:39)

• “Pick a focus and stick with it. It’s important to stay in your lane.” (38:20-38:23)

Connect with Charlie Saffro:

LinkedIn: https://www.linkedin.com/in/charliesaffro/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

My new program Big Impact Marketing for Small Business…With Little to No Budget will launch soon. Get on the waitlist here so you know when doors open.   Want even more resources for growing your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“There’s so much between being fully at home with your children, and fully climbing the corporate ladder,” says Kim Rittberg, Video Strategy Consultant and Host of Mom’s Exit Interview podcast, “There are a lot of ways to create a flexible life, and I’m just so excited to explore that and to bring it to listeners.” Kim realized she needed to change her approach to work-life balance when she was screening potential hires on her phone from her hospital bed, while delivering her second baby. So, she took the elements of her 15 years in TV news and digital content that she was best at, found the most fulfilling, and best served people, and started her own company that allowed her to own her time.

With her podcast, she helps other business women achieve a similar quality of life. It starts with building a business around something you genuinely love, surrounding yourself with supportive people and letting them know what you’re up to so they can spread the word. Put yourself out there, even if you don’t believe in yourself at first (though ultimately you should).

Regardless of your industry, video content is crucial to promoting your business, and Kim draws on her extensive background to offer some actionable tips: 

1. Be laser-focused on which platforms work best for you and go all in.

2. Identify the platforms you want to be on and squeeze all that you can out of your content.

3. You have to show up on video. If you are trying to grow your business, people need to know you. You have to practice if you are shy and don’t want to show up.

Quotes

• “Whether you have the confidence or don’t have the confidence, if you don’t put yourself out there to get clients, you’ll feel like your business isn’t thriving. You have to put yourself out there.” (15:18-15:29 | Kim)

• “If I am working 60 hours a week, and struggling to make the same salary I made before, why am I doing this?” (17:48-17:54 | Kim)

• “Identify which platforms you really want to go all in on. For some people it’s LinkedIn and Instagram. For others it’s TikTok and Facebook. A lot of people on social media say once you create content you should squeeze the juice out of that lemon as much as you can. I agree with that. Once you have that ‘hero’ piece of content, cut that up in as many ways as possible.” (29:59-30:28 | Kim)

Connect with Kim Rittberg:

Website | http://www.kimrittberg.com

Instagram | http://www.instagram.com/kimrittberg

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“Who’s coming with me to Washington?” Kitty Brandtner asked, the day after the July 4th mass shooting in Highland Park, Illinois.  Kitty had been attending a similar event nearby with her young family when a man with an assault weapon opened fire on families and parade goers. In a mix of grief and fury, Kitty took to social media and nearly overnight, she mobilized a team of citizens who were also ready to turn their grief into action.  The March Fourth movement was born. Within just one week,  volunteers planned a rally attended by 500, and organized meetings in Washington, D.C. with lawmakers with one clear mission:  To ban assault weapons nationally.  Survivors from Highland Park were joined from families of victims from Uvalde, TX to demand action from our government.  The noise from this effort resulted in the House of Representatives passing HR 1808. The next stop is the United States Senate following the summer recess. 

But the work of March Fourth is far from over. Money is still needed to keep the message loud, clear, and consistent until the bill becomes a law. A big part of this is maintaining media presence and driving awareness. March Fourth has also made great efforts to run interference between the families who wish to grieve privately and the media who have violated that privacy. According to Kitty, this is not a political issue, but a human one.  

Those interested in supporting can spread the word via social media by following and sharing the the information from @march_fourth_.

Quotes

• “It is this incredible group of mostly women, but also men. It’s not just moms and it’s not just parents—it’s people from all walks of life. But the common theme is that we don’t believe that we should feel unsafe going to a grocery store, concert, parade, sending our kids to school, etc. It shouldn’t be this way.”(14:19-14:43 | Kitty)

• “Part of what makes this easy is we only have one goal, there’s no convoluted six-step plan. Our goal is to federally ban assault weapons and to do it right now. That’s it.” (16:45-16:59 | Kitty)

• “When there’s a will, there’s a way. If something matters and you put all your energy into it, you’re going to make it happen. There’s no alternative.” (27:00-27:09 | Kitty)

Connect with Kitty Brandtner:

Instagram | http://www.instagram.com/march_fourth_

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

You can also:

• Sign up for Lindsay's newsletter to receive weekly lessons to grow your business. 

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Ashley Murphy, co-founder of Neat Method, has always been enthusiastic about organization. When Ashley and her partner Molly began organizing homes as a side hustle, they had no idea they were creating a brand that would go on to become the largest organizing network in North America. After twelve years, an acquisition, and a lot of hard work, Ashley has successfully franchised her business and expanded it into over 90 locations. In today’s episode, host Lindsay Pinchuk sits down with Ashley to discuss how Neat Method became the home organizer of choice in both America and Canada.

When Ashley first launched Neat Method, she treated it as a hobby. It wasn’t until she realized that it was a niche service that she and her partner began to leverage the potential of their idea. After successfully servicing high-end clientele in San Francisco and Chicago, they licensed their brand and process to other aspiring entrepreneurs. Eventually, they entered an acquisition in order to take the business to the next level. Even though giving up part of the business was intimidating, it ultimately was the catalyst to their success. Since then, Neat Method has not only been franchised across North America, but Ashley and her team have created a natural brand extension, developing products that are now sold in stores such as Anthropologie and Nordstrom.

Tune into this week’s episode of Dear FoundHer… for a conversation with Ashley Murphy about her growth as a female entrepreneur. Learn more about the process of franchising, the importance of hiring the right employees, and being authentic to your mission so you can take your business to the next level.

Quotes

• “I think why we really wanted the acquisition was because we were hoping there would be other brains behind the operation.” (22:34-23:44)

• “To be able to say that our products are designed well enough to be in these types of stores like Nordstrom and Bloomingdales blew my mind.” (28:45-28:58)

• “I think it's still somewhat unique to be a female entrepreneur.” (33:11-33:16)

• “Even though the clients demographic-wise might vary a bit, the resources to get the clients does not.” (36:13-36:21)

• “If there is ever a time that it's no longer motivating you, it's okay to walk away.” (45:00-45:05)

• “I would challenge every entrepreneur to find as much balance that works for you.” (51:02-51:07)

Connect with Ashley Murphy:

www.neatmethod.com

www.instagram.com/neatmethod

www.pinterest.com/neatmethod

www.facebook.com/neatmethod

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

For more from Lindsay Pinchuk:

• To join Lindsay’s Small Business Bootcamp or to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/

• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I just kind of do things my way,” says makeup guru, Bobbi Brown, whose appearance on today’s show proves that we are all the masters of our own destiny. Lindsay shared to Instagram that interviewing Bobbi for the podcast was next on her bucket list. Not long after, Bobbi responded saying, “DM me,” proving that when we put what we want out into the world, we can make it happen. 

Bobbi shares how she built two majorly successful makeup brands, Bobbi Brown, and later Jones Road Beauty, by following her own lead and being herself. She talks about how it felt to walk away from her first business, separating her brand from her personal identity, and the importance of relationships.

Top takeaways from this interview:

• A lot of entrepreneurship is just making stuff up
• Even the most successful people, like Bobbi Brown, suffer from imposter syndrome. You just have to put yourself out there
• Bobbi utilized her expertise and personal brand to teach and build authority–and so should you. 
• The importance of spending as much time on your family as you do on your business–find the hacks and shortcuts
• What feel like mountains really aren’t–break things down into actionable steps and figure out what you need to do to move forward

Quotes

• “So much of my career is connecting with people. Now, they call it networking. It's just being myself.” (13:27-13:37 | Bobbi) 

• “I'm an upbeat and positive person. Which I think you need to be in order to be a good entrepreneur.” (19:55-20:02 “ Bobbi)

• “Bobbi Brown the person became a brand, apart from Bobbi Brown the brand.” (33:40-33:46 | Bobbi)

Connect with Bobbi Brown:

Instagram | http://www.instagram.com/justbobbidotcom

Website | http://www.jonesroadbeauty.com

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Celebrate Dear FoundHer’s Birthday with an AWESOME Giveaway here. 

Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) 

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. 

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.

In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, discuss not only the importance of COMMUNITY, CONTENT and CONNECTION when it comes to igniting your brand, but she will also give you actionable steps that you can take to make positive adjustments in all three for your brand and your bottom line.

You'll hear her talk about:

• Community and why it is important.
• Her #1 strategy for building community.
• Ways that you can put your community to work for your brand.
• Building your community through content.
• Lindsay's #1 exercise for creating a content strategy---that she uses with her clients.
• How to make sure that your content actually CONNECTS to drive bottom line growth.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) 

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. 

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Hosted on Acast. See acast.com/privacy for more information.

“We were just experimenting,” says Chloe Epstein, Co-Founder of Chloe’s, about the origin of her fast-growing line of natural frozen treats. After having her first child, Chloe wanted a treat that both satisfied her sweet tooth and contained natural ingredients that she could feel good about feeding her family, so she decided to create one herself. Leaving her position as a Manhattan Assistant District Attorney, she founded Chloe’s in 2010, offering her simple, unique soft serve blends made simply from fruit, water and cane sugar. What started as a brick-and-mortar store in Manhattan in 2014, expanded into a line of better-for-you frozen pops. It quickly became one of the fastest-growing frozen novelty brands in the United States, and is available in more than 10,000 stores nationwide, including Whole Foods, Sprouts, and for wholesale at stores like Costco. 

Top takeaways from today’s episode:

• Recognizing when something’s not right with your business and revise until it is
• The importance of self-reflection
• Remember why you started and stick to your mission and core values
• Generating awareness with live marketing events
• Nurturing genuine, solid, supportive relationships within your company and without, as early as possible

Quotes:

• “We knew what we didn't know. We knew we didn't know a lot. But we didn't know how much we didn't know.” (11:58-12:04 | Chloe) 

• “We were good at self-reflecting and seeing what was working and understanding that we needed to make these changes.” (18:03-18:11 | Chloe)

• “There's always a challenge that you couldn't even conceive of, and after all these years, you’d think we'd have seen it all. But yeah, it's been a really long time.” (35:47-36:04 | Chloe)

Connect with Chloe Epstein:

Instagram | https://www.instagram.com/chlo.epstein/

Instagram | https://www.instagram.com/chloesfruit/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Celebrate Dear FoundHer’s Birthday with an AWESOME Giveaway here. 

Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) 

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. 

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.

In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, discuss 10 Back-to-Basic Tips that EVERY Entrepreneur can apply to ignite their business. Igniting your brand doesn’t always mean marketing. It means putting yourself and your company in a position to grow and achieve success. So yes, marketing is a part of that, but so are other basic business practices that essentially will help you ignite and eventually explode. 

These steps are not designed to take on all at once. But they are meant to be accomplished gradually and at your own pace. And many of these tips can be done on a continual basis. 

You'll hear Lindsay talk about:

• What it means to create a "Flexible Blueprint."
• Basic Naming + Branding
• Filing Your Business
• Why you want to grab all of your social media handles
• The importance of your email database
• The #1 tip Lindsay shares with every founder, business owner and client.
• What you need to do two months out.
• How to network for success.
• The importance of showing up and engaging.
• Never compromising your true self.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Join me for a FREE webinar on Tuesday 1/24/23 5 Zero-Cost Ways to Build Your Community. RSVP HERE

Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) 

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. 

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Hosted on Acast. See acast.com/privacy for more information.

“We’re not outside of our environment, we’re a part of it,” says Mari Zaroff, internationally-recognized ECOlifetyle expert, educator, innovator and author. A true pioneer of the ECOlifestyle and sustainable fashion, she coined the term ECOfashion in 1995. In addition to her many other accomplishments, she also founded YesAnd, an (e)co-creation retail platform. She is joined by Nigel Barker, celebrity photographer and TV personality who is also YesAnd’s creative director. 

Top takeaways from today’s episode: 

• The best business decisions aren’t done in a rush, they’re done with thought.
• Women have a different skill set from men– they have everything men have and more
• There’s no better fashion statement than caring for our planet
• Understand your customer and who you’re targeting 
• Have heart and trust your gut

Quotes:

• “The best business decisions aren't done in a rush. They're done with thought.” (27:51-27:55 |Nigel)

• “The skill set is very different from men’s skill sets, and they have everything that men have. But then they have more, which is empathy, and sympathy and care, and grace, and charm and on many levels, which are brilliant tools when it comes to business." (31:58-32:24 | Nigel)

• “Work is love made visible…when you love your work, it's not work, it's love.” (47:23-47:30 | Marci)

• “Follow your heart and trust your gut. Set your vision and then don't get stuck in the journey. Be in flow.” (56:18-56:42 | Marci)

Connect with Marci Zaroff & Nigel Barker:

Instagram YesAnd | https://www.instagram.com/yesand/

Instagram Marci | http://www.instagram.com/marcizaroff

Instagram Nigel | http://www.instagram.com/nigelbarker

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) 

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. 

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.

In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, share the signature method she's been utilizing for nearly 25 years to build her own brands and that of dozens of clients and students. Her signature SWEEP Method utilizes Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies. 

You'll hear Lindsay talk about:

• Sharing Your Story
• Social Media
• How to utilize your website effectively.
• Email marketing and why you must implement it.
• Events Marketing and how it builds connection.
• Partnerships: The #1 way to build your community.
• Publicity: Generating BUZZ beyond traditional media.

Share your story and tag @lindsaypinchuk for the chance to win a 1:1 session with Lindsay. Grab her workbook to get started.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) 

Use code FoundHer for 50% off your first month with both HiveCast and Fireside.

Hosted on Acast. See acast.com/privacy for more information.

“It’s not going the extra mile, it’s doing the job,” says Kathryn Janicek, 3-time Emmy-winning media and public speaking trainer. With more than 20 years of experience as a former TV executive, producer and spokesperson, Kathryn helps clients better connect with their audiences more effectively online, on-air, on stage, and in videos. In 2015, she founded Kathryn Janicek Productions, where as a training consultant, she helps her current clients–including Fortune 50 executives, pharmaceutical companies, startups and entrepreneurs–prepare for successful media appearances. Come in and meet Kathryn!

Top takeaways from today’s conversation:

• Start your service-based business by following demand.
• Figure out what you don’t want to do and follow the one thing you love to do. That is when everything comes.
• Show up and do the job to the best of your ability. That is how you get the jobs and the clients. 
• The biggest struggle is making sure you remember the value in what you bring.
• People do business with people, not logos or names. Show your personality; build your connection.

Quotes

• “I don't want to say ‘go the extra mile’ because it's not the extra mile. I just do the job, and I don't stop until the job's done. That's how you get success. (32:21-32:36 | Kathryn)

• “People do business with people, they don’t do business with a logo or company or name.” (42:36-42:43 | Kathryn) 

• “I could not go after the kind of business that we're going after right now if I didn't have a strong team.” (21:26-21:32 | Kathryn)

• “I really had to follow one path. And that's when honestly, that's when more and more clients started coming. That's when our margins were much, much better. That's when our gross revenue really just started doubling every year, when I focused on one thing and that was media and public speaking training.” (13:58-14:17 | Kathryn)

Connect with Kathryn Janicek:

LinkedIn | http://www.linkedin.com/in/kathrynjanicek

Instagram | http://www.instagram.com/kathrynjanicek

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. 

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.

At the 11th hour, host Lindsay Pinchuk changed today's episode to share the details of a coaching call she had today with a client. Like so many of you, the client was stuck and in under an hour, Lindsay's goal was to get her un-stuck. And she did. In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, share the steps she gave this client to take her: "I don't know what to do" to 'I've got a lot of work to do."

You'll hear Lindsay talk about:

• How to take a look at your expertise to develop something you can sell.
• Memorializing your process so that you can ultimately teach others to use it.
• The importance of market research and your proof of concept.
• The first steps to take when putting your concept out into the world.
• How to think about taking your product and your process to the next level.

If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Use code FoundHer for 50% off your first month with both HiveCast and Fireside.

Hosted on Acast. See acast.com/privacy for more information.

“I focus on creating things that are meaningful,” says Maya Smith, founder of The Doux, the acclaimed Georgia-based salon and accompanying haircare line which is nationally distributed by key mass retailers. Maya is a professional stylist, beauty editor, and licensed cosmetologist with 27 years in the game who styles more curls on her worst day than the average influencer touches in a year. Award-winning hair care line The Doux blends old school flavor with new school science, and provides solutions that focus on textured hair care. Now a 7-figure business, The Doux offers simple formulas made of real ingredients, to simplify hair care regimens and maximize confidence. 

Top takeaways from today’s conversation:

• Start with your own needs. Reach out, research, find resources and respond to clients’ needs and feedback.
• Lean into your expertise–you can’t be an expert at everything.
• When you can only help so many people, envision how you can scale and execute. 
• Stay authentic to yourself, make yourself the point of difference. People want the truth.

Quotes

• “Lean into what you are expert in. It’s important for us to know that we can't be the expert on everything. I'm the hair care expert, I know how products should perform.” (12:48-13:01 | Maya)

• “I'm not as much thinking about what The Doux will do, but how The Doux will change the industry that I know as textured hair care. That's really what I'm focused on right now. Will people see their hair differently? Will they make different choices because of what we shared with them? ” (38:22-38:48 | Maya)

• “I love to see The Doux change the way people see themselves.” (41:01-41:12 | Maya)

• “The reason that you started is really what will carry you through if you forget why you started, it's a wrap.” (44:16-44:25 | Maya)

• “I would also say learn to build some systems in your business so that if you get hit by a bus, somebody can keep going.” (44:32-44:41 | Maya)

Connect with Maya Smith:

Instagram | https://www.instagram.com/ilovethedoux/

Instagram | http://www.instagram.com/ouidoux/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.

In today's edition of FoundHer Files, host, Lindsay Pinchuk, pulls back the curtain on the rollercoaster of emotions that came along with the building a company to sale to eventually sell. Whether you’re a business just starting out, one looking to raise money or one hoping to find investors to scale and sell---you will walk away from this episode of Dear FoundHer... with an understanding of what it REALLY looks like to build a business from nothing, WHY you would want to sell it, what that process looks like and eventually---what it looks like to go back to corporate America---eventually making the decision to leave and start all over again.

Lindsay weaves the story of her growth, scale and sale with 16 tips to consider as business owners---whether you are looking to sell or not.

Listen to Lindsay talk about and share about the sale of her business in a way that she has never shared before. This is her raw and real story and she hopes that you take away lessons to apply to your own business from today's conversation.

TUNE IN TOMORROW for a BONUS episode of Dear FoundHer... as Lindsay breaks down the 16 tips she weaves into today's story.

If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.

If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Today's episode is sponsored by:

Honeybook: Try Honeybook for $1/month or $96/ year to automate your business, book clients more efficiently and stay organized and thought you might like it too. CLICK HERE

Hivecast: Use code FoundHer for 50% off your first month with both HiveCast and Fireside.

Hosted on Acast. See acast.com/privacy for more information.

In today's episode, host, Lindsay Pinchuk, expands on the 15 tips she shared last week about selling her business.

This isn an episode EVERY business owner can benefit from, as the information doesn't only apply if you want to sell her business. It is applicable to every business out there.

If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.

If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Today's episode is sponsored by:

Honeybook: Try Honeybook for $1/month or $96/ year to automate your business, book clients more efficiently and stay organized and thought you might like it too. CLICK HERE

Hivecast: Use code FoundHer for 50% off your first month with both HiveCast and Fireside.

Hosted on Acast. See acast.com/privacy for more information.

“I just kept asking why,” says Kayleigh Christina co-founder of CLEARSTEM Skincare of the root cause of her acne and the ineffective and drastic solutions offered by dermatologists. Kayleigh, a holistic nutritionist and Danielle Gronich, who studied molecular biology and genetics before becoming a clinical esthetician and acne specialist co-founded CLEARSTEM, a first-of-its-kind non toxic stem-cell based skincare dedicated to antiaging and acne treatment. Through brand education and a shared personal passion, the two are creating a positive impact with their business, which has hit the mid seven figure range in less than eight years. Find out why their story is a study in founding, launching and growing a product-based brand.

Key takeaways include:

• Educate your community about results you want them to achieve.
• Reinvest in your business. Bootstrap and sacrifice in order to succeed. 
• Building brick by brick will keep your business solid when the wheels inevitably fall off. 

Quotes

• “I love helping people and love giving information for people to help themselves. And that's at the root, our biggest passion. Everything really did happen organically.” (17:47-18:06 | Kayleigh)

• “Bootstrap all the way, baby. If you can do that, do it.” (21:20-21:23 | Danielle) 

• “Don't start a company until you can't not start it…it has to be a burning passion inside of you. And if that deep passion isn't there, it's not going to succeed.” (40:04-40:58 | Kayleigh)

• “Wearing a lot of hats is really important…until you're to the point that you need to bring in a better key player for that area one at a time.” (41:07-41:32 | Kayleigh)

Connect with Kayleigh Christina and Danielle Gronich:

Instagram for CLEARSTEM Skincare |  http://www.instagram.com/clearstemskincare

Instagram for Kayleigh | http://www.instagram.com/kayleigh.christina

Instagram for Danielle | http://www.instagram.com/danielle.the.acne.guru

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In today's episode, host, Lindsay Pinchuk, expands on the importance of building a strong foundation for your business using the three C's: Community, Content and Connection. She'll walk you through the steps you need to take in order to build that content strategy that will drive connection to your community and ultimately transaction.

Grab Lindsay's "Meet Your Ideal Customer" Checklist that she mentions in the episode.

If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.

If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Today's episode is sponsored by:

Honeybook: Try Honeybook for $1/month or $96/ year to automate your business, book clients more efficiently and stay organized and thought you might like it too. CLICK HERE

Hivecast: Use code FoundHer for 50% off your first month with both HiveCast and Fireside.

Hosted on Acast. See acast.com/privacy for more information.

 “I’m always just working from my gut,” says Joy Wilson, self-taught home cook and baker who has been sharing comforting and approachable recipes on her popular and award-winning blog Joy the Baker since 2008. Since then she has become editor-in-chief of Joy the Baker biannual magazine, written three cookbooks, created her own baking and breakfast mix product line with William Sonoma, and even collaborated with Delicacies jewelry on a culinary themed capsule collection of necklaces and earrings. Saveur Magazine named Joy the Baker Best Baking Blog and the London Times named it a Top 50 food blog. She has appeared in New York Magazine, Country Living, Better Homes and Gardens and on The Today Show. Joy inspires home cooks of all ages to try new things, and proves that baking isn’t about the latest high-tech gadgets but following your sweet tooth into the kitchen and creating something beautiful. She is also the brains behind the popular Instagram account–her passion project–Drake on Cake. She can be found with a bag of cookies and a pound of butter in her purse. 

Top takeaways from today’s episode:

• Stay true to your work but be flexible. The possibilities afforded by these new social media platforms is an exciting chance to be creative. 
• Build quality content for people. This is the foundation of a strong business. 
• Respect that community and stay true to what you offered them. Don’t go for the quick buck. They’ll feel it and it’s icky.

Quotes

• “I really still focus on creating quality content for people. That’s the base of everything.” (31:44-31:51 | Joy) 

• “Be consistent. If you’re going to be on the internet and you have a thing to offer, be consistent about offering it to people.” (36:06-36:13 | Joy)

• “Take time to connect with your community…they’re the ones who will buy something from you if you ask them.” (36:25-37:15 | Joy) 

Connect with Joy Wilson a.k.a. Joy the Baker:

Instagram | http://www.instagram.com/joythebaker

TikTok | http://www.tiktok.com/@heyjoythebaker

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In today's episode, host, Lindsay Pinchuk, shares 15 actions she's taken on Instagram since she started using the platform in 2013. After many of you asked about Reels this week on Lindsay's Instagram page, she realized that there were probably a lot of little things that she does every day that she can share to make your life on the 'Gram easier as well.

You'll hear her talk about:

• Time saving in-app tools.
• Tips for what kind of content to share and how to share it.
• Small tweaks to garner more brand awareness.
• Her favorite Insight hack.
• ...and so much more!

Grab Lindsay's Instagram Reel Cheat Sheet that she references in today's episode.

If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.

If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Today's episode is sponsored by:

Honeybook: Try Honeybook for $1/month or $96/ year to automate your business, book clients more efficiently and stay organized and thought you might like it too. CLICK HERE

Hivecast: Use code FoundHer for 50% off your first month with both HiveCast and Fireside.

Hosted on Acast. See acast.com/privacy for more information.

“We needed to make sure we had product market fit from day one,” says Melissa Mash, Co-Founder with Jessy Dover and Deepa Gandhi of Dagne Dover, the third fastest growing handbag company at Nordstrom. They saw a need in the market for a durable, all-purpose handbag that could adapt to all areas of life. From the beginning, research–through focus groups, surveys and observing the world around them—was key in getting the product just right, before finally launching in 2013. Social media was starting to gain momentum, and the brand benefited from the word-of-mouth element of the platform at a time when it was much less crowded. The trio shares the mistake they made early on that forever changed the way they approach the business, as well as their efforts to incorporate sustainability into the bags’ design and production. 

Key takeaways from today’s episode include:

• Research is key
• Test the product to make sure you have the concept down before you scale
• Leverage word of mouth and build community

Quotes

• “You get attached to everything that you make cuz you've worked so hard on it. Sometimes people won't like it because it's not a good solution and you have to be willing to drop it, let it go,and just navigate towards the things that are working and solving people's problems. (9:50-10:07 | Jessy) 

• “In terms of hurdles, I think the first would be product, and then second would be marketing and growth.” (28:16-28:21 | Deepa)

Connect with Melissa Mash, Deepa Gandhi and Jessy Dover:

Website | http://www.dagnedover.com

Dagne Dover Instagram | http://www.instagram.com/dagnedover

Jessy Instagram | http://www.instagram.com/jessydover

Melissa Instagram | http://www.instagram.com/melissashinmash

Deepa Instagram | http://www.instagram.com/deepagandhi

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“Talking about business from a non-business angle is something that I've really enjoyed being able to do,” says Alex York, entrepreneurship journalist at Insider. Alex covers business innovators who are changing the world, underrepresented founders, the future of work and how it affects the rest of us in our daily lives for Insider. If you're a female founder, it's almost guaranteed that you've read Alex's work before---even if you're just meeting her today.

But today it's Alex who's in the hot seat with host, Lindsay Pinchuk, spilling the tea about how to land press as a founder. Alex shares how to stand out in a pitch, best ways to network with reporters, what to do if you keep getting turned down, and so much more.

Key takeaways from today’s episode include:

• There are many ways to pitch an editor outside of email
• Show who you are as a person outside of your business
• When pitching, show the notable moment that led to your success or a notable trend you are starting or following
• Include the metrics of success along with that notable moment
• Put your face on your brand and tell your story

Quotes

• “There are so many other ways to really connect with people that you want to tell your story. Whether that's a DM on Instagram or an invite to an event that you're throwing, it can really make a difference to just show who you are as a person beyond what your business is.” (10:07-10:43 | Alex)

• “Right now, especially, people are buying products based on who the founder is. And that’s why being the face of your brand is so important.” (10:43-10:51 | Alex)

• “There are so many pitches I get that are founders doing something great. Point blank. But to differentiate yourself from all the other founders in the world, it's really about how you have innovated on what a lot of other people are doing right now to directly lead to your success.That's what's going to make you stand out as a business owner.” (18:52-19:12 | Alex)

Connect with Alex York:

Instagram | http://www.instagram.com/alexy0rk

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I had this firm belief that the world would be a better place if more women had more money in their pockets,” says Sallie Holder, Founder of The Brimm. To kick off Women’s History month, she joins Lindsay to discuss her passion for female entrepreneurship. At The Brimm, Sallie offers one-on-one coaching to female entrepreneurs helping them reach their true potential—as well as seven figures—and discover what is holding them back. She does this not just by uncovering their financial goals, but also their lifestyle goals, which many women overlook. Sallie’s book “Hitting Rock Middle” was cited by USA Today as one of the top rated books that will change your life and business. 

Top takeaways from today’s episode:

1. You can reinvent yourself at any time. 
2. Women have to invest in their own confidence and realize the value of what they bring to the table.
3. Things will take longer than you expect. You have to be in it for the long haul.
4. Pick a lane and stay there, you can always change it. 
5. You want to be vulnerable.

Quotes

• “One thing women especially have to invest in is their own confidence. We’ve got to understand the value of what we bring to the table.”  (21:06-21:10 | Sallie) 
• “Starting my business took a lot longer than people are willing to give it today. They want to reach out to 10 people, have instantaneous success, and determine right away whether they can or cannot pursue this. And that's not how it goes. At all.  (24:04-24:19 | Sallie)
• “I do this one thing. I do it really, really well. And that is one of the things that contributed to the quick growth of one-on-one coaching at the beginning. Ultimately, I realized, ‘Ah, Okay. It is niching down. It's being very specific.’” (27:12-27:28 | Sallie)

Connect with Sallie Holder:

Instagram | https://www.instagram.com/the_brimm/

Visit http://www.growwiththebrimm.com to learn more about how Sallie can help you grow and scale your business.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

YOU voted on the topic of today's episode on @lindsaypinchuk and @dearfoundher! Many of you have told Lindsay Pinchuk that you’re struggling with social media for your business, so today she's aiming to get the creative juices flowing for you.  Make sure to tune in next Thursday as we talk more about social media imposter syndrome with a VERY special guest. AND, Lindsay will have a challenge for you to help you take the first step in building a more engaged community online.

TODAY you'll hear her share 11 ideas for content you can create on social media RIGHT NOW and through the next quarter. Truthfully, some of it can be used at any time of the year.

If you like today's episode, please leave a rating or review wherever it is you podcast. Simply CLICK THIS LINK and choose the podcast app you love most. https://ratethispodcast.com/dearfoundher

Did you know that you can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. She can also help you specifically to get set up on social media. Fill out the form here and set up a FREE discovery call!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“When I opened my top drawer, I felt deflated,” says Kerry O’Brien, founder, CEO and Lead Designer of trailblazing undergarment line Commando, of what first inspired her to start her business. Commando is the first undergarment line to be free from both elastic and trim, and she holds two patents for her innovative hosiery and slips. Her fashion designs have  been featured on countless runways and in top fashion magazines, earning her entry into the Council of Fashion Designers of America in 2012. Though she spent years in financial public relations in New York, Kerry, a fourth-generation Vermonter, now resides in Burlington with her three children. 

Top takeaways from today’s episode:

• People want to help you, or find someone who can
• Women lean into brands they trust—trust which has to be earned
• Grassroots marketing has been replaced by authenticity—people want to know the story behind the brand
• Challenges and obstacles are normal, everyone should know that
• Ask for help, and if the person you’re asking can’t help, ask them if they know someone who can

Quotes

• “Ask for help. If they can't help help you, there's another question you ask: ‘Do you know someone who can?’” (43:48-43:56 | Kerry) 

• “Women lean into brands that they trust, and you have to earn that trust from day one. It’s a friendship, a relationship you have with your customer.” (18:03-18:12 | Kerry) 

• “Grassroots has been replaced by authenticity. Everyone talks about authenticity. You want it to be authentic. People care about brands because they want to know the story of the brand, who they're dealing with. Grassroots was like person-to-person in the know. Now you're able to talk about your authenticity and doing things like the carry fit, caring about where your fabrics come from, how they're made, and not paying people to wear our stuff. All that adds to that authenticity.” (21:45-22:22 | Kerry)

Connect with Kerry O'Brien:

Instagram Commando | http://www.instagram.com/wearcommando

Instagram Kerry | http://www.instagram.com/commandokerry

Please don't forget to rate, comment, and subscribe to Dear FoundHer at http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute discovery call. 

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“The struggle is beyond real,” says Jenn Sherman about her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her episode of Dear FoundHer... from July 2022 is the most downloaded in the podcast’s history. Jenn returns to discuss her struggle to learn basic processes like recording and posting, especially as someone who is older than her coworkers. Rather than seeing it as a project, Jenn realizes that social media is a necessary part of her job now, AND that it's FUN. And since she started taking baby steps toward learning the process, she finds she actually looks forward to it more every day. Lindsay answers a lot of the questions Jenn still has, explains the importance of having fun throughout the process and gives Jenn a CHALLENGE that you can participate in as well!

Top takeaways from today’s episode:

• You just have to get started. Make a commitment. 
• Take baby steps. Learn one step at a time and build upon it. 
• It’s OK to feel overwhelmed. 

Quotes

• “I still am feeling overwhelmed by all the different things that you can do on social media. But once you know how to do it, you know how to do it. And it's really not as complicated as I thought.” (18:09-18:29 | Jenn) 

• “I don't even want to call it a project because I really do plan on moving forward and making this a regular part of something that I do. It's part of my job. And that's the way I'm looking at it now.” (13:10-13:20 | Jenn) 

Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP? Sign up for the waitlist and be the FIRST TO KNOW when it goes live! https://bit.ly/socialbootcampwaitlist

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

You can also now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Yesterday Peloton’s Jenn Sherman was BACK with Lindsay Pinchuk talking all things social media—most notably how she has some major imposter syndrome and insecurity issues when it comes to using it for her own personal brand. So today you'll hear Lindsay and Jenn talk about insights—and how to know if what you’re doing is working.  But before you hear Lindsay walk Jenn through her insights, she's going to walk YOU through where to find yours and how to read them.

You'll walk away from this episode:

• Knowing where to find your insights.
• How to read your key metrics and what they mean: reach, engagement, follow counts, demographics, etc.
• And how you can use your basic insights to help you figure out what to post and when.

Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Do you want more to use social media effectively for your own business? Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP is coming back. Sign up for the waitlist and be the FIRST TO KNOW when it goes live! https://bit.ly/socialbootcampwaitlist

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

You can also now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I realized this was the first period of time in about two years that I had a true sense of joy,” says Karen Robinovitz, co-founder of Sloomoo Institute, a 12,000 square-foot experiential space in SoHo New York based around interacting with slime, which she launched in October of 2019 with co-founder Sara Schiller. In 2018 while the two were playing with slime, Karen discovered that the sensory immersion brought her– for the first time - into the present and out of her crippling state of grief after the loss of two close family members. Sarah, who was caring for a neuro-divergent daughter and cognitively and physically impaired husband, saw slime as an opportunity for neuro-diverse inclusion. For everyone, adults and children alike, slime presented a chance to engage all five senses, connect with each other and experience joy, all of which positively impact mental health. With Karen’s background in the world of influencer marketing, the space quickly took off and now Sloomoo Institute has locations in Chicago and Atlanta. 

Top takeaways from today’s episode:

• Pay it forward
• Tap into your network and utilize the resources that are right in front of you
• You want a natural word of mouth representation from an influencer or from anyone who comes to experience what you have to offer
• Get it 80 percent right and go and don’t look back; iterate as you move forward. 
• Never compromise your ideals and who you truly are when starting your company

Quotes

• “Get it 80% right and go. You can spend three months getting 80% right, and then three years doing that last 20%. Get it right and go and do not do not look back. Iterate as you move forward.” (42:00-42:16 | Sara) 

• “You have to jump out of the nest and just trust that you will fly. And if you don't, and you break your leg, you will pick yourself back up and get back up to the tree and do it again.” (43:18-43:27 | Karen) 

Connect with Sara Schiller and Karen Robinovitz:

Website | http://www.sloomooinstitute.com

Instagram | http://www.instagram.com/sloomooinstitute

Please don't forget to rate, comment, and subscribe to Dear FoundHer... at http://www.ratethispodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

You voted on Instagram and asked for Lindsay Pinchuk to share Instagram Tips for Your Business in today's episode.

You'll hear her talk about:

• Protecting yourself from hackers.
• How to optimize your bio.
• Why you need a business profile.
• Turning off your activity status.
• ...and so much more!

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP? Sign up for the waitlist and be the FIRST TO KNOW when it goes live! https://bit.ly/socialbootcampwaitlist

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I could never find my ‘why,’” says Rachel Katzman, about life before she founded P.volve, a functional fitness franchise which launched in 2017. After looking for a way to heal her body from high impact workouts and a scoliosis diagnosis, she finally found a trainer whose functional workouts gave her the results she wanted as well renewed confidence, centeredness and strength. With that, everything clicked and Rachel was determined to help other women reach their fitness goals with these purposeful workouts that take advantage of the body’s biometrics. Classes are available online and at one of the many franchise locations that continue to pop up all over the country. 

Top takeaways from today’s episode:

• Launch test. Get it out there and see if it works
• A franchise serves as a marketing vehicle for all of your other products
• You grow and get better at what you do when you get feedback
• Be clear about your mission, vision and your ‘why’ and don’t veer away from that

Quotes

• “I never could find my ‘Why.’ I wanted to go out, I wanted to party and I wanted to do all these things. And it's when I found P.volve that everything shifted. I just wanted to work.” (10:00-10:22 | Rachel) 

• “Be very clear about your mission, your vision and your ‘why.’ And don't veer off that. Don't let outside influences come in. Just be so clear on who you are, what you are, why you are that way, and how you're different.” (40:20-40:39 | Rachel) 

• “I will say that probably was one of the hardest decisions and things I ever went through in my life, getting divorced from the co-founder of the company when we've been very much out there together. And after a very long time, I just realized, I deserve to be happy. And if I'm not happy the company's never going to succeed. It took a lot of lessons for me to learn that I also need to put myself first and do what's best for me so that everybody else can succeed as well. (29:21-29:58 | Rachel)

Connect with Rachel Katzman:

Instagram Rachel | http://www.instagram.com/rkatzman

Instagram P.volve | http://www.instagram.com/pvolve

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Social media for business is VERY different than social media for your own personal entertainment. You want to create content that connects with your community, that has a purpose and calls your community to action. And most important, you want to make sure you have a process for social media content creation. Your process is 70% when it comes to your social media….and what you actually post is the rest. Without a process, your social media for your business is a tough task to tackle.  

Lindsay will help you start your social media content creation process with five easy steps:

1. Brainstorm and make a list of everything you want to post about. 
2. Create content buckets.
3. Fill your buckets each week.
4. Block out time for content creation.
5. Repurpose your content. 

In today's episode she goes into depth on each of these and how to apply them to your business.

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

"Take care of yourself so that you show up in your best life," said today's guest, Whitney Eckis, Founder of Eckis Marketing. This sound advice is what makes Whitney successful as a serial entrepreneur, and one with her hand in FIVE businesses! From her primary business, Eckis Marketing to GetSupr! an hemp-infused instant coffee that Yahoo! Finance named a top startup to watch in 2021, Whitney keeps a packed calendar. However, she also makes sure to put her own mental health first, which she credits to being able to do her job each and every day.

Join us for this incredible conversation on how at just 22 years-old, Whitney generated a proof of concept that launched her agency and her career.

A few of today's top takeaways:

1. Mental health comes first, you have to take care of yourself and your team. 
2. Set boundaries on your calendar and stick to them. 
3. Delegate tasks that you are not good at so that you are able to focus on the things you are best at.
4. Ask clients, "what do you need" vs. just sharing what you offer.
5. Invest into your company to build case studies, gather a proof of concept so that you can use those situations to build and grow your business. 

Connect with Whitney Eckis: http://www.instagram.com/whitneyeckis

Check out GetSupr

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

Listen to Lindsay on Whitney's Under the Influence Podcast

Need help making a Instagram Reel? Grab Lindsay's CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? CLICK HERE EARLY BIRD REGISTRATION IS OPEN!

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

 If you’re a small business owner you likely are managing your Instagram account (in addition to the 100 other tasks that you have to accomplish daily, right? Instagram feels daunting, gives you a headache and is just overwhelming. You have what host, Lindsay Pinchuk calls "Instagram Paralysis"—you don’t know where to start, what to post—so you simply do nothing. 

Last week Lindsay talked about where to start in generating a process for creating Instagram content, but today she's talking about how to leverage one piece of content into nine (minimum) on Instagram so you’re not spinning your wheels constantly trying to come up with something to share.  This way you can focus your attention on where it needs to be---growing your business and bottom line.

Ultimately, today's topic goes back to what Lindsay discussed last week—building a process…and that includes a process for repurposing. It’s all about your mindset and thinking about how you can extend the life of your content and create more from what you are putting out. 

Lindsay will walk you through two concrete examples of how she repurposed different content. Get out your pen and notepad---you're going to want to take notes on this one!

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I got really obsessed with how important it is, particularly for women, to be able to earn an income and own their own business,” says Elizabeth Gore, co-founder and president of Hello, Alice, a platform that provides over 1 million SMB with the funding, networks, and resources needed to achieve equitable capital. She currently serves as the Emeritus Chair of the United Nations Global Entrepreneurs Council and served the UN for nearly a decade as Vice President of Global Partnerships founding strategic grassroots efforts like Nothing But Nets Girls Up and Shot at Life. People magazine named her one of its “Top 100 Extraordinary Women,” Fast Company called her one of the “Most Creative People in Business,” and she was named one of Entrepreneur Magazine’s “Women to Watch.” Come on in and meet Elizabeth!

Top takeaways from today’s episode:

• Apply for grants. There are many out there and they’re an underutilized resource.
• Know your numbers–all of them–from the day you start.

Quotes

• “The power of referrals is nuts. I mean, if you really foster a trusted community, they are going to be your number one advertiser.” (28:47-28:56 | Elizabeth) 

• “Surround yourself with the most talented people you can. Even if you're pre hiring, that means advisors, it means talking to your customers. And then when you do start hiring folks, never relinquish that to someone else ” (39:14-39:30 | Elizabeth) 

• “Self care. I feel very strongly that entrepreneurs tend to be very fast-driving, accomplished people and we tend to leave ourselves out. But you cannot run a business over the long-term if you're exhausted all the time.” (39:34-40:00 | Elizabeth)

Connect with Elizabeth Gore:

Instagram | https://www.instagram.com/elizabethgore_/

Instagram | https://www.instagram.com/helloalice_com/

LinkedIn | https://www.linkedin.com/company/helloalice

TikTok | https://www.tiktok.com/@helloalice.com

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN

If you like what you're hearing we would LOVE for you to leave a 5-star rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today’s topic is one that is incredibly important—especially with the rise of people’s Instagram accounts being hacked. Something you may not know, host, Lindsay Pinchuk had her own account hacked last year.  So on today's edition of FoundHer Files we're going to cover:

1. Typical hacking scams to watch out for.
2. How to get your account back if you do get hacked (Lindsay will walk you through the steps that she herself used.)
3. Steps you can proactively take to protect your Instagram account from hackers.
4. Why Lindsay chose to use Meta Verified.

You can also find more on how to protect your Instagram account here.

PLUS, here is the step-by-step process and a video outlining the process Lindsay used to retrieve her own account.

For more content like this, make sure you're following @lindsaypinchuk and @dearfoundher on Instagram.

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN

If you like what you're hearing we would LOVE for you to leave a 5-star rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I wanted to elevate and modernize the classic puzzle,” says Kaylin Marcotte, who is indeed disrupting the category with her company Jiggy, which she founded in November of 2019. Even before the pandemic, she wanted to bring her number one stress reliever to people in a new way. Each puzzle features original frameable works by emerging female artists with whom the company shares its profits. A media darling, she recently appeared on ABC’s Shark Tank and has an incredible story to share. Come on in and meet Kaylin!

Top takeaways from today’s episode:

• Figure out ways to find partners–partnerships drive so much brand awareness
• Figure out ways to disrupt your category
• As soon as you have an idea and a drive, start to build your audience
• Think about what the community version of your brand looks like to you
• When it comes to your time, find the work life balance split that works for you

Quotes

• “Just do yourself a favor and start getting ahead. (45:22-45:28 | Kaylin) 

• “Think about what your community looks like to you. Is it your customers? What are the communities that you can bring into your brand and have them alongside you incentivized to help you grow and spread your reach?” (45:31-46:10 | Kaylin)

• “In work/life balance, find the split that works for you.” (46:26-46:31 | Kaylin) 

Connect with Kaylin Marcotte:

Instagram Jiggy | http://www.instagram.com/jiggypuzzles

Website | http://www.jiggypuzzles.com

Instagram Kaylin | https://www.instagram.com/kaylinmarcotte/

If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market,” explains Tracey Warner Halama, CEO of Vital Proteins, an ingestible collagen brand that is proud to have Jennifer Aniston as their Chief Creative Officer. Tracey is a big proponent of getting out of your lane and being able to pivot directions when things are not working. So often in the tech world, people, especially women, are told to keep their heads down and not shake things up. Not Tracey! She encourages lifelong learning and curiosity and instills this belief into her team. She strives for progress over perfection, testing products out on the market and viewing failures as learning opportunities. Come on in and meet Tracey!

Top takeaways from today’s episode:

• It’s okay to go against the grain.
• Your team are the stewards of your business.
• Use your voice and take up space in the room.
• Progress over perfection. You want to create a culture that normalizes, even celebrates, failures.
• Trust your intuition.

Quotes

• “Modern companies want people to show up as their most authentic self. And if your company doesn't want you to show up authentically, then it may not be the right fit for you.” (33:14-33:27 | Tracey)

• “When you really settle into who you are, the confidence just blossoms.” (33:41-33:46 | Tracey)

• “As an entrepreneur, you have to be willing to fail. You have to be willing to bring humility to the table, look yourself in the mirror and say, is this working or is it not?” (37:30-37:41 | Tracey) 

• “In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market.” (41:04-41:09 | Tracey)

Connect with Tracey Warner Halama:

Instagram Vital Proteins | https://www.instagram.com/vitalproteins/

Instagram Tracey | https://www.instagram.com/traceyhalama

If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I’m really passionate about creating beautiful spaces,” says Ariel Kaye, founder of home and lifestyle brand Parachute, which she founded in 2014 after realizing that she and her peers were having trouble finding cozy, quality sheets to furnish their post-college apartments. Since then, Parachute has become an industry disruptor in the home and textile space, evolving into a lifestyle brand which provides essentials for all rooms in the home. In nine years, Parachute has earned $150 million, added 20 brick-and-mortar locations across the U.S. to its direct-to-consumer model, and expanded into the Canadian market with the Hudson’s Bay Company. The brand is dedicated to sustainability and climate neutral certification as well as to cultivating wellness and kindness. Come on in and meet Ariel, the founder who is spearheading a comfort movement across North America.

Top takeaways from today’s episode:

• You know you have a good idea when you can’t think of anything else
• Asking for help isn’t a weakness–people are happy to give you their time
• PR is important
• Look for consumer feedback when making decisions–especially about product extensions
• Being a founder can be chaotic and lonely. Keep a community around you to stay focused

Quotes

• “I was 100% positive that this was a great idea. I felt it in my bones. I could not shake it.” (10:54-11:00 | Ariel)

• “The response that we got from the customer was the indicator for me that we were onto something…It was just this, “ I see you,’ moment.” (24:51-25:09 | Ariel)

• “As someone who has a background in building relationships with the customer, the whole idea around Parachute was, ‘How do you build a relationship with the customer so that they keep coming back?’... I knew that retail had to be a big part of it.” (28:12-28:46 | Ariel)

Connect with Ariel Kaye:

Instagram Ariel | https://www.instagram.com/arielkaye/

Instagram Parachute | http://www.instagram.com/parachute

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

One of the things entrepreneurs, specifically solopreneurs and small business owners ask me is, ⁠

⁠

"How do I find time for social media?"⁠

⁠

This is a great question and it's a great time of year to take a closer look at Instagram for your business AND your overall process. Forget what you've heard about posting cadence and checking all of the boxes, if there's ONE THING I would tell you to do, it's this:⁠

⁠

JUST SHOW UP.⁠

But, once you take the first step, there are FIVE MORE that follow to help put you on the path to success. Lindsay and so many of her clients and students have started with these five simple strategies---seeing incredible results along the way.

If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher

Interested in Lindsay's GROW YOUR INSTAGRAM FOR YOUR SMALL BUSINESS BOOTCAMP? REGISTRATION IS LIVE

Follow Lindsay @lindsaypinchuk and @dearfoundher on Instagram.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today's bonus episode is a conversation between host, Lindsay Pinchuk and her former student and now friend, Donna Korren, Founder of Empty Quester. Today Donna shares the role Instagram played in turning her community into an actual revenue driving business.

Please note, this was recorded on Instagram Live and the sound is not the best—but the content of the conversation was too good not to share here. 

TO CONNECT WITH DONNA KORREN, follow her @emptyquester.

If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher

Interested in Lindsay's GROW YOUR INSTAGRAM FOR YOUR SMALL BUSINESS BOOTCAMP? REGISTRATION IS LIVE

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Hosted on Acast. See acast.com/privacy for more information.

“That first paycheck changed my life,” says Ellen Yin, founder of Cubicle to CEO. A course creator with over 10,000 students, Ellen quit her corporate marketing job five years ago, and from bootstrapping her first $300 client, she has amassed $1.5 million in revenue at just age 27, in large part by knowing when to pivot. Come on in and meet Ellen!

Today’s top takeaways:

• Sometimes you have to scale back in order to move forward
• Different seasons call for different priorities
• Show up and serve your community
• Be willing to experiment and learn from your mistakes like a scientist would
• Start by doing one thing and seeing where it leads

Quotes

• “I go all out and cut the safety cord each time because…it's easy to fall back into my comfort zone.” (20:11-20:21 | Ellen)

• “Sometimes you have to pull back and take away in order to move forward.” (21:24-21:28 | Lindsay)

• “You have to choose in different seasons what you're going to prioritize.” (23:52-23:56 | Ellen) SM Quote

• “We've spent years showing up for our community every single Monday, pouring our own time, our team's labor and money and everything…Now when we finally are able to monetize that platform, it almost feels like a collaboration between us and our community.” (31:41-32:15 | Ellen)

• “Excellence is something you have to earn.” (34:53-34:55 | Ellen)

• “My goal has always been to use the power of storytelling to expand people's perception of what is possible and instill in them the tools they need to pursue their full potential.” (36:37-36:57 | Ellen) 

Connect with Ellen Yin

Instagram | https://instagram.com/cubicletoceo

YouTube | https://www.youtube.com/c/CubicletoCEO

Website | https://cubicletoceo.co

Instagram | http://www.instagram.com/missellenyin

If you like what you're hearing on Dear FoundHer... we would love it if you left a rating or review! VISIT http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Part of why Dear FoundHer... exists is to support female founders and to let you know that you're not alone.

As many of you know, owning your own business is one of the most rewarding experiences...but it can be SO HARD.

(And it's not talked about nearly enough.)

When you own your own business you wear so many hats. You burn the midnight oil. You feel pulled in a million different directions.

Often times you feel alone.

But it's important for you to know that you're not.

You can bet that someone you know needs to hear one or more of these tips today....maybe it's even you.

If you like what you're hearing on Dear FoundHer... we would love it if you left a rating or review! VISIT http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Submit your founder story to Dear FoundHer... and get featured on our website and social media!

Hosted on Acast. See acast.com/privacy for more information.

“However you decide to feed your baby, we’ve got your back,” says Andrea Ippolito, founder of SimpliFed, a virtual baby feeding support platform for new moms which works alongside the Affordable Care Act. Andrea has previously worked as a faculty member at Cornell University, a Presidential Innovation Fellow at the White House and was the co-founder of Smart Scheduling, an intelligent software used to schedule medical practices, which has been acquired by athenahealth. Come on in and meet Andrea!

• Entrepreneurship sucks. You have to love what you do.
• Find a peer mentor that is one step ahead of you to help guide you along your way. 
• You are in the driver’s seat to decide what company or organization you want to build.
• Supporting female entrepreneurs is not philanthropy. It’s just damn good business. 
• You are enough. 

Quotes

• “Get mentorship from that near-peer mentor that can walk through the terms so you don't get screwed. That's really important, real deal.” (38:22-38:28 | Andrea) 

• “Investing in and supporting women entrepreneurs is not philanthropy. It is just damn good business.” (42:46-42:54 | Andrea) 

• “We want healthy babies and we want healthy moms. And a healthy mom is one that has the freedom to choose how to feed her baby in the way that she wants that protects her physical and mental health.” (9:24-9:34 | Andrea)

Connect with Andrea Ippolito:

Instagram | https://www.instagram.com/simplifedbaby

Website | https://www.simplifed.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today host of Dear FoundHer.., Lindsay Pinchuk, is peeling back the the curtain on TEN SIMPLE things you can do right now to get more clients.

Over the last few weeks she's had MULTIPLE clients of mine reach out share with her how busy they are thanks to the strategies she shared with them to set their business up for success.

It doesn't happen overnight.  It takes laying the foundation, doing the work, and putting in the time to get to a place where you have a constant flow of enquiries and client bookings. 

Both both Lindsay and her clients are using these strategies to land clients each and every day. And guess what? It costs you NOTHING.

Tune in for this do not miss episode of Dear FoundHer...and walk away with strategies you can implement immediately.

If you like what you're hearing on Dear FoundHer... we would love it if you left a rating or review! VISIT http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher

Submit your founder story to Dear FoundHer... and get featured on our website and social media!

Hosted on Acast. See acast.com/privacy for more information.

“You’re a badass, and your hair is a manifestation of that,” says Amy Errett, founder of Madison Reed hair care brand. Amy is a serial entrepreneur, venture capitalist and social-mission visionary. Believing that women deserve more, not just in their hair color but in their lives, she founded the company in 2013, naming it after her daughter. 

Today’s top takeaways:

• Know that what you’re doing is different from what other people are doing
• Cultivate your employees and your team and it will return to you 1000-fold. 
• Listen to your customers and what they want.
• Define your culture before you create or ship a product; it’s not what you say it is, it’s what you build.
• As long as you know in your heart what is right, no one can sway you. 

Quotes

• “Every team goes through a maturation process. What makes a great team is pattern recognition–seeing the things that you've seen that you've learned through them that you're not going to let happen again. And the most important thing is it's finding a trust with teammates.” (15:14-15:38 | Amy)

• “The amount of gratitude you have equals the amount of happiness you derive.” (35:58-36:36:03 | Amy)

• “As long as you, in your heart, know that it's right, it's right…Don't be swayed.” (49:26-49:43 | Amy)

Connect with Amy Errett:

Website | https://www.madison-reed.com/

Instagram | http://www.instagram.com/amyerrett

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter,” shares Jenn Sherman, Peloton’s OG fitness instructor. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After applying Lindsay’s tips and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week.

Today’s top takeaways:

• Instagram can’t be a chore. It has to be fun.
• It doesn’t matter if you knock it out of the park every time.
• Your relationship with any social media platform will ebb and flow. But the more you do it, the more you practice, the more it will stay top of mind and the better you will get at it.

Quotes:

• “I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter.” (6:57-7:02 | Jenn)

• “This is no longer an experiment because it's something that I'm planning on continuing with and I'm psyched to do. But in this project let's say, the Bright Line content, well that was the shining star.” (9:21-9:32 | Jenn)

Connect with Jenn Sherman:

Instagram: http://www.instagram.com/pelotonjenn

Book a call with Lindsay: https://www.honeybook.com/widget/spolan_marketing_communications_199255/cf_id/639a079aa737b5002f3b7f82

Grab Lindsay's Instagram Challenge and Reels Cheat Sheet: https://view.flodesk.com/pages/64124c446ed2f85879bdb914

Rate this podcast: http://www.ratethispodcast.com/dearfoundher

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

When I first introduced you to Rachel Apfel Glass, Founder of GLOSSLAB in early 2022, there were only two GLOSSLAB locations in NYC. Today, there are over 20 spanning the New York Tri-State area, Texas, Florida and more.

GLOSSLAB has become a must-go destination for top names including: The Chainsmokers, Demi Moore, Lil Yachty, Lucy Liu, Jennifer Garner, Kate Bock, Minka Kelly, Neil Patrick Harris and PK Subban.

Rachel is the creator of GLOSSLABS, a membership-based nail studio. With an ethos of providing consumers with a clean, modern, and waterless alternative to their weekly manicure and pedicure services, in the rerun of this episode, Rachel shares how she went from idea to leaving her career in finance and expanding GLOSSLABS into new markets.

In this interview, Rachel shares how she bootstrapped her first two locations, tips for finding investors who believe in your vision, and how she manages motherhood and business growth. As for an update? Most recently, GLOSSLAB partnered with Joshua Coba, the co-founder of European Wax Center, as it eyes nationwide expansion. 

Takeaways:

• What started as a self-funded venture has grown into several studios with more openings scheduled in D.C. and Miami. Rachel shares how to test your concept.
• Rachel and Lindsay take the mystery out of finances and share tips for raising money and finding investors that can offer more than just capital.
• The service industry was impacted the hardest by the pandemic; Rachel shares tips on pivoting and how GLOSSLABS sets new standards for the industry.
• The recurring revenue model appeals to many entrepreneurs, but there are hidden benefits like community and feedback that community members bring.
• Many founders, believe they have to choose between their 9to5 and their business; Rachel managed both by committing to doing three things a day to move her business forward and researching the competition.

If you like what you're hearing make sure you rate this podcast here: http://www.ratethispodcast.com/dearfoundher.

Connect with Rachel on Instagram and check out GLOSSLAB online and on Instagram.

For more from Lindsay Pinchuk, visit her website or follow her on Instagram.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Hosted on Acast. See acast.com/privacy for more information.

When I first introduced you to Sally Mueller in the Spring of 2022, her company, Womaness was just ramping up. But, in addition to changing the conversation around menopause, according to a recent article in Women’s Wear Daily, Womaness Founders Sally Mueller and Michelle Jacobs set out to start their brand’s third fundraise a bit differently. They’re working with three LA based investors—Carol Cheng, Annie Belanger and Ellen Chen to form a special purpose vehicle. By doing this, women of all ages and investor experience were able to come to the cap table with checks ranging from $5,000 to $50,000—ultimately raising Womaness $1MM—and the brand is still raising.  

Womaness aims to create a community full of inspired women who embrace menopositvity. This is a story I love because it is one rooted in what I believe is a brand’s greatest asset—their community. 

Connect with Sally Mueller:

Instagram | http://www.instagram.com/mywomaness

Website | https://womaness.com/

Please don't forget to leave a rating or review for Dear FoundHer... http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“Stay really grounded. Starting a business can be scary. You have to act boldly, but you have to do it with your feet firmly planted on the ground,” shares Heidi Zimmer, founder of Wild Rice Retreat. When Heidi had the first seed of an idea for her wellness retreat, many people discouraged her and told her that it would never work in the Midwest. Instead of letting naysayers deter her, she went on to raise $2 million through fundraising from 100% women investors, bringing her dream to life by founding the Midwest’s first all inclusive, adults-only wellness retreat right along Lake Superior. Since then, Wild Rice Retreat has received acclaim as a top destination retreat center in Condé Nast, Forbes, Harper’s Bazaar, Travel + Leisure, and Food & Wine.

Today’s top takeaways:

• Utilize the power of word of mouth, repeat customers, and partnerships to get people to talk about your business. 
• Stay really rooted in your decision making, always coming back to your original intention. 

Quotes

• “Stay really rooted in your decision making, always coming back to your original intention.” (43:17-43:42 | Heidi)
• “Figure out, if you have a seed of an idea, how are you going to grow it into a garden? You do that by not being afraid of how you are going to talk about it.” (43:52-44:04 | Heidi)
• “Stay really grounded. Starting a business can be scary. You have to act boldly, but you have to do it with your feet firmly planted on the ground. Make sure you’re coming at that conversation at that moment from a place of being rested and grounded.” (44:33-45:10 | Heidi)

Connect with Heidi Zimmer:

Instagram | http://www.instagram.com/heidi.kz

Instagram | http://www.instagram.com/wildriceretreat

Book A Stay | https://www.wildriceretreat.com/

Bring a Group/Team | https://www.wildriceretreat.com/corporate-retreat 

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today, Dear FoundHer... host, Lindsay Pinchuk, is sharing with you 10 ideas for what to post this month on social media. It’s a new month and there's no better time to get the creative juices flowing with your social content. You loved this when Lindsay did this earlier in the year, and now she's back with more.

You'll hear Lindsay share:

• Important dates to note and tie into your content.
• How to create content that connects with your community through the month of June and into the summer. 
• 10 Ideas (there are actually many more than that) that you can use RIGHT NOW.
• PLUS---important reminders and best practices to use across your social media platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube and more.

Here is the post referenced in the episode about how to share your offer:  Here was the post I made about this. 

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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“The only way we were going to be able to do this was by using a lot of automations. We were thinking about scalability before we even needed to scale because we were working with contractors. So we were thinking about scaling from day one,” explains Mallory Ulaszek, co-founder of Week of the Website. In 2014, co-founders Mallory Ulaszek and Kelsey Gilbert-Kreiling took a $2,500 investment each and turned it into an incredibly successful brand built solely on the process. With over 700 successful website launches to date, Week of the Website is the most innovative, trusted and loved Squarespace design agency for creatives. Come on in and see how Mallory and Kelsey are disrupting the web design process through open collaboration, transparency, creativity, care and a whole lot of joy.

Today’s top takeaways:

• Work on the business, not in the business, every single day.
• It’s okay to raise your rates in order to allow for more growth and attract the right clients.
• Set up your business in a way that enables it to eventually be self-sustaining.

Quotes

• “When you're doing design in a really fast turnaround, you have to establish trust and comfort with your clients.” (16:42-16:48 | Mallory)
• “You will not be the person doing the thing forever. You have to build a business that has meaning to you outside of just the thing that you make or the thing that you do.” (53:39-53:50 | Kelsey) 
• “There are going to be ups and downs, and you can't let them knock you off balance. Hold on tight to your core values as a company. Cling to what you know is your North Star.” (1:00:21-1:00:28 | Lindsay)

Connect with Mallory Ulaszek and Kelsey Gilbert-Kreiling:

Website | http://www.weekofthewebsite.com

Instagram | http://www.instagram.com/weekofthewebsite

Mallory’s Instagram | http://www.instagram.com/malloryulaszek

Kelsey’s Instagram | http://www.instagram.com/kelseysaurus

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 17 pieces of advice for you if you’re contemplating starting your own business.  A week ago, Lindsay's friend and fellow female founder, Charlie Saffro, made a post on LinkedIn sharing some of her best advice for female founders. Lindsay added more in Charlie's comments, to which Charlie added: You need to start your own thread of this.

Which brings us to an entire episode filled with gems of knowledge coming from Lindsay's own experience as a female founder. Stick around until the end to hear Lindsay's announcement about Dear FoundHer's summer schedule, and to hear Lindsay take her own advice.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

“Your word, your business, your knowledge can be the very thing someone needed to keep going,” shares Darleen Santore, best known as “Coach Dar”.

Darleen is an author, occupational therapist, motivational speaker, and the former Mental Skills Coach for the Phoenix Suns. She works with professional athletes and CEO’s helping them to shift their mindset, fully embrace their gifts, and overcome setbacks. As a child, she was always drawn to wanting to help others and this desire followed her into her adult life. At just 25 years old, Darleen suffered a brain bleed from a chiropractic manipulation and ended up having a stroke. Even though the prognosis was not great, she never gave up. Instead, she pushed forward even harder, wanting to use her gifts to help as many people as she could with the time she had left. Come on in and hear Coach Dar’s inspirational story of how to reframe setbacks as an opportunity to grow.

Today’s top takeaways:

• Success doesn’t happen overnight
• It’s okay to give away your gifts for free.
• Learn how to reframe setbacks. When you reframe the game, you get better.

Quotes  

• “Never discount the energy and the worth that you have being with someone. That's the value of it.” (15:51-15:57 | Coach Dar)
• “When things get hard, I want you to remember, your hardwiring is how you were created. It's the gifts and talents that you have.” (20:38-20:47 | Coach Dar)
• “Your word, your business, your knowledge can be the very thing someone needed to keep going.” (23:39-23:44 | Coach Dar) 
• “Write down your gifts and talents. Seek out from people around you saying, ‘Hey, what makes me special? What are the gifts when you sit with me that just come right to mind?’. Take it down. Write your confidence card.” (32:30-32:42 | Coach Dar)

Connect with Darleen Santore:

Instagram | http://www.instagram.com/thecoachdar

LinkedIn | https://www.linkedin.com/in/darleensantore

If you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

"The best businesses are born when it's something you personally need, and you discover others crave it too," says the remarkable Chriselle Lim, a seasoned serial entrepreneur.

Get ready to be inspired as we delve into the captivating world of Chriselle Lim, a true digital sensation. With a staggering 4 million followers on Instagram and TikTok, and over 700,000 subscribers on YouTube, she's a force to be reckoned with. Not only is she the visionary Founder of Phlur, the fragrance brand that sent shockwaves through the Internet, but she's also the Co-Founder of Bumo, revolutionizing on-demand licensed childcare for working parents. Having honed her skills as an OG Content Creator for 15 years, Chriselle has amassed invaluable knowledge on building and managing multiple successful brands while avoiding burnout. Get ready to meet the extraordinary Chriselle!

Here are today's incredible insights:

•  Build an A-Team: Surround yourself with a reliable and efficient crew you can truly rely on.
• Focus on Your Superpowers: Identify your strengths and outsource the rest to maximize your potential.
• Master the Art of Storytelling: Unleash the power of your unique narrative to captivate audiences.

Quotes

• “We kind of flipped the fragrance industry upside down, because they're like, ‘how do you guys have a 200,000 person waitlist for a fragrance that no one knows how it smells?’.” (37:19-37:29 | Chriselle)
• “Every single business that I have, I have a very, very strong partner and they usually are the opposite of what I am. And so that is kind of my secret sauce, is having a partner that makes up for my weaknesses.” (44:44-44:59 | Chriselle)
• “Wear the many hats you need to wear as a founder and then know your limits. Understand what you're good at. When you're strategic with your time and who does what, you actually can manage your own time.” (49:51-50:01 | Lindsay)

Connect with Chriselle Lim:

Instagram | https://www.instagram.com/chrisellelim/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“The magic of a strong personal brand is when your name is dropped in rooms you're not in and you're recommended for opportunities other people haven't even heard of yet,” shares Aliza Licht, founder of Leave Your Mark, best-selling author, and sought after keynote speaker. 

Get ready to catapult your career to new heights as we delve into the exciting world of Aliza Licht, a true social media pioneer and personal branding expert. As the voice behind DKNY’s PR Girl, one of the first fashion influencers on social media, Aliza learned firsthand how incredible a solid personal brand can be. Stepping away from her identity as DKNY’s PR Girl was a little intimidating, but opened the door for Aliza to reinvent her identity based on her skill sets and what she actually wanted to be doing. Now, she uses everything she has learned from over two decades of experience in marketing, digital strategy, and communications to propel her own brand forward and help others leave their mark on the world.

Here are today’s helpful highlights:

• The magic of a strong personal brand is when your name is dropped in rooms that you’re not in.
• Guardrails are important for your personal brand. Think about what you want to be known for with each post. If you don’t know, don’t post.
• Mentorship is identifying your personal advisory board and leaning on different people for different things.

Quotes

• “When you're posting something, say to yourself, ‘Why am I posting this? What do I hope to get out of posting this?’ And if you can't answer that question, don't post it.” (25:07-25:18 | Aliza)
• “The screenshot is more powerful than the delete button.” (25:26-25:29 | Aliza)
• “For every one time you're sharing a win about yourself, proactively amplify five other people and what they're doing or support them, so that you're not just talking about yourself all day.” (29:23-29:34 | Aliza)

Connect with Aliza Licht:

Instagram | http://www.instagram.com/alizalichtxo

Website | http://www.alizalicht.com

Buy Aliza’s new book, On Brand | https://alizalicht.com/on-brand

Check out the Leave Your Mark Podcast | https://alizalicht.com/podcast

If you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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On the one-year anniversary of the mass shooting at the Highland Park, IL Fourth of July Parade, host, Lindsay Pinchuk reflects on the last year before re-sharing her conversation with Kitty Brandtner, Founder of March Fourth, from nearly a year ago.

Let this episode be a reminder that:

1. We do not have to live like this.
2. There are small steps that anyone can take to help change gun control laws---and they have big impact.
3. Together we can accomplish so much.

Think about the meaning of Independence Day—what does it mean to you and how you want to live your life. 

And as the next two days unfold in front of you….let this be a reminder to enjoy them.  Unplug, Rest. Recharge. Eat that burger at the BBQ, go for a swim, connect with friends, hug your loved ones. 

Because when you really think about it that is what Independence Day should be all about. 

Quotes

• “It is this incredible group of mostly women, but also men. It’s not just moms and it’s not just parents—it’s people from all walks of life. But the common theme is that we don’t believe that we should feel unsafe going to a grocery store, concert, parade, sending our kids to school, etc. It shouldn’t be this way.”(14:19-14:43 | Kitty)

• “Part of what makes this easy is we only have one goal, there’s no convoluted six-step plan. Our goal is to federally ban assault weapons and to do it right now. That’s it.” (16:45-16:59 | Kitty)

• “When there’s a will, there’s a way. If something matters and you put all your energy into it, you’re going to make it happen. There’s no alternative.” (27:00-27:09 | Kitty)

Resources to join the fight for gun safety:

March Fourth

Newtown Action Alliance

March for Our Lives

Everytown

Please don't forget to rate, comment, and subscribe to Dear FoundHer... HERE.

Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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“Somehow you leap and the net appears. And I don't know how or why, but you just leap,” shares Danielle Robay, TV Host, Podcast Host and Founder.

Learn how to harness the power of asking great questions from the Queen of Questions herself, Danielle Robay! Following in the footsteps of her mentor and friend, the one and only Larry King, Danielle has asking the right questions down to a science, gamifying it through her best-selling card game, Question Everything: 52 Cards for Deep(er) Conversation. As a journalist, tv host, and now podcast host of PRETTYSMART, understanding how to ask great questions has played a huge role in Danielle’s career success. From the very beginning, Danielle was always questioning everything, asking ‘why’ every chance she got. Now, she is continuing to build herself, never shying away from taking the leap of faith required to make her dreams into reality. Come on in and meet Danielle!

Here are today’s inspirational highlights:

• The best gift that you can ever give someone is your time.
• You want to wake up every day and look in the mirror and be proud of the person who is staring back at you. 
• Lessons are caught, not taught.

Quotes 

• “Every time I bet on myself, somehow you leap and the net appears. And I don't know how or why, but you just leap.” (11:31-11:46 | Danielle)
• “Everybody can ask great questions. You just have to practice.” (39:30-39:32 | Danielle)
• “My job is to word questions so that I get a certain type of answer from someone. And so these questions are really particularly crafted to elicit the best conversation.” (40:28-40:39 | Danielle)
• “When I wake up and look in the mirror, no matter if I'm killing it, or I'm not killing it at all, I am proud of the person staring back at me.” (50:25-50:34 | Danielle) 
• “This is one of the best interviews I've ever had. And you're a really generous listener and generous interviewer. And this conversation gave me more than I think you probably know. So thank you for having me on.” (55:43-55:56 | Danielle)

Connect with Danielle Robay:

Instagram | http://www.instagram.com/daniellerobay

Podcast | https://podcasts.apple.com/us/podcast/prettysmart/id1550883345

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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Today host Lindsay Pinchuk is sharing with you the number one lesson she shares with clients, students and within her community. Are you sharing your story? This is one of the most powerful marketing tools you have at your fingertips, and if you’re not utilizing it, you’re missing out.  Sharing your story is the FIRST STEP in any content strategy for your brand. This episode will challenge you to go through and to write out your story and share it.

So as you’re writing down your own story to share, I want you to think about and consider the following:

1. Your story isn’t what you are today or your title, it is the journey and path that you took to get there. 
2. Your greater story is made up of a lot of little stories—so pull those out over time and share them with your community as a way to connect. Share your story at least once a month…and in between sharing your big picture story, share those little stories along the way. 
3. Make sure you have a long, medium and short version of your story—and that your story version is your ONE SENTENCE elevator pitch: what you do, how and why. 
4. Don’t be afraid to be vulnerable—share the failures, share the lessons. It makes you human and likable. 
5. Truly, just be yourself. When you are yourself you connect with the people you are meant to connect with—you attract the right community and customer and ultimately you end up in the right place with your business. 

To Ignite Your Brand with Lindsay, make sure you're following her on TikTok @igniteyourbrand where she's sharing an actionable tip every day throughout the month of August.

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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“Rejection is protection. And it means that something better is coming. So don't let the rejections get you down. Let them hurt for a few minutes and then move on," says Lauren Makler, Co-founder, and CEO of Cofertility. 

Discover the remarkable journey of Cofertility, a pioneering platform in the fertility space that has been making waves since its launch in October. Join Lauren Makler, the co-founder and CEO, as she shares the incredible growth and success of the business. With tens of thousands of women applying to their program and thousands of intended parents exploring potential donors, Cofertility is transforming the landscape of fertility choices. Gain insights into their effective fundraising strategies and learn valuable tips for founders seeking capital. Today’s episode takes a deep dive into the platform's emphasis on creating a supportive community and judgment-free space for donors and parents, while looking ahead to Cofertility's vision of reducing the stigma around fertility treatments and becoming a transformative force in the industry.

Key Takeaways:

• Understanding your target audience and meeting them where they are is crucial for higher conversion rates.
• Building a supportive community fosters engagement and referrals.
• Collaborating with others and leveraging your network enhances your entrepreneurial journey.

Quotes:

• Tens of thousands of women apply to our program to either be part of our split or keep program. We've had thousands of intended parents create accounts and come check out the donors that we have. We make matches all the time, and it is the best feeling in the world.” (27:10 | Lauren Makler)
• "You have to believe that you are worthy of investing in for someone to invest in you." (30:30 | Lauren Makler)
• Don’t do it alone. My husband and I do this thing, we call it career pooling where we pool our skills together to bring out the best in each other.” (39:16 | Lauren Makler)

Connect with Lauren Makler:

https://www.instagram.com/laurenmakler/

https://www.instagram.com/cofertility/

https://www.instagram.com/freezebyco/

https://www.instagram.com/familybyco/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

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You might not realize, but your network and your contact list is likely the key to unlocking your next opportunity. This week's guest, Rachel Gillman Rischall, Founder of Three PR, has been leveraging the power of relationships and persistence for over 15 years.

Rachel Rischall graduated from college amid a tough job market. With no job prospects in sight, a conversation with a counselor launched her career in public relations. After wrapping up her tenure as the Director of Marketing Communications for a restaurant group, Rachel emailed her network, letting them know that she could take on a few freelance clients. That email would become the catalyst for her Chicago-based PR firm, Three PR.

Join our host Lindsay Pinchuk as she discusses the power of building relationships, storytelling, and owning your power in business.

SHOW NOTES:

• [00:03:11] Get to know PR agent and storyteller Rachel Gillman Rischall.
• [00:06:13] Rachel learned the power of networking early in her career - listen as she shares how to create relationships with your contacts.
• [00:09:55] How Rachel accidentally launched her agency Three PR and why you don't have to have everything figured out in the beginning.
• [00:27:41] Every founder will encounter that defining moment where they have to find the strength to say no.  Rachel and Lindsay discuss how to stand in your power during these times.
• [00:30:19] What is a legacy moment? Rachel shares how to create something that will matter 20 years from now.
• [00:30:44] Networking is a two-way street. If you want to benefit from networking, you also have to be the benefactor.
• [00:45:56] Rachel shares her tips for new service-based business owners and the power of tracking your intentions.
• [00:50:41] Does Rachel have any regrets? Tune in to find out.

Takeaways:

• Connections matter.  We are all one connection away from our dream client or opportunity. It is essential as you build your network to look for authentic opportunities to bring people together.
• Being persistent is something business owners struggle with, but it shouldn't be frowned upon. If you are serious about building a legacy that you are proud of, you will have to knock on a few doors - more than once.

Connect With Rachel Rischal

Find Rachel at: https://www.three-pr.com/

https://www.prforgood.com/

RESOURCES

Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs.

Subscribe to Dear FoundHer…

Apple |Spotify |or anywhere you listen to podcasts.

For more from Lindsay Pinchuk, visit her website or follow her on Instagram.

FREE Grab one of Lindsay's quick guides:

5 Tips & Tools to Set Up Your Business 

6 Simple Secrets to Social Media Success (plus some of my favorite tools for automation) 

Design like a pro with one of our favorite tools, Canva 

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"Building a business requires blind optimism and a lot of blind faith. You have to believe in yourself and your idea, even when no one else does." says Nicole Gibbons, Founder and CEO of Clare.

Today we're joined by the incredible Nicole Gibbons, founder and CEO of Clare. Nicole's journey is nothing short of inspiring. From working in PR at Victoria's Secret, to becoming a renowned interior designer, she saw a need for a better way to buy paint and turned the industry upside down. With her expertise and passion for design, Nicole built a brand that challenges the status quo and offers a transparent and modern paint shopping experience. Her story is a testament to the power of following your passion and never giving up. Get ready to be inspired by Nicole's journey and learn how she built a groundbreaking business from the ground up.

Top takeaways:

• Building a community around your passion project can lead to valuable connections and opportunities.
• Timing is crucial in entrepreneurship, and success often depends on being in the right place at the right time.
• Starting a business to solve pain points in an industry can be a powerful motivator and a unique selling point.
• Building a business from the ground up requires a willingness to learn, network, and take risks, even in areas where you have little expertise.

Quotes:

• "I pretty much taught myself a masterclass in how to break into the VC world, how to figure out who the right investors are, how to target them, how to pitch them, how to create a pitch deck, and how to build a financial model." (23:45 | Nicole Gibbons)
• "No one talks about how hard it is to start a business. No one talks about all the sacrifices that you end up making." (35:01 | Nicole Gibbons) 
• “Really think about your long term plan. I think a lot of startups fly by the seat of their pants, and they're taking things one day at a time. But think about the outcome that you want to achieve. And make sure that all the steps that you have in your journey are optimizing toward that outcome.” (45:31 | Nicole Gibbons)

Connect with Nicole Gibbons:

Instagram for Nicole: @nicolegibbonsstyle

Instagram for Clare: http://www.instagram.com/clarepaint

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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Today we welcome Corinne, an entrepreneur whose story resonates with change, growth, and vision. Like many entrepreneurs, Corinne’s journey began when she left her corporate job in pursuit of her passion. By leveraging her skills and experience from her college education and her previous jobs, Corinne has grown her company, Grid and Glam, into a 7-figure business in just a few years, allowing her professional organizing services to reach households all over the country. 

In this episode, Corinne reveals the inner workings of her business and the evolution of her membership program. She explains how the program focuses on organizing different spaces in the home each month, providing members with step-by-step guidance and support. By using consumer research and social media, Corrine is able to provide her members with a program that grows with them over the years. But the key to the longevity of her success? Her team. Corinne’s story is truly a testament to the potential of later-life achievements that everyone needs to hear. 

Key Insights:

• Building a successful business requires a combination of intuition and market research. Grid and Glam’s success is a testament to this approach.
• Engaging with the audience and listening to their feedback is crucial for understanding their needs and continuously improving the business.
• Building a strong team is essential for scaling a business.
• Diversifying revenue streams and exploring new opportunities can help expand the business and cater to different target markets.

Quotes:

• "At the end of the year, you've got no more decluttering to do. You've got no more organizing to do ever again. All you have to do is maintain it." (20:57 | Corinne Morahan)
• "I'm always listening to my audience. What I'm reading, what they're posting on Facebook. I'm reading every email and comment that comes through." (27:13 | Corinne Morahan)
• "We've built in a lot of redundancies into the business, not too many because we don't want to be wasteful, but a lot of quality control." (00:34:55 | Corinne Morahan)

Connect with Corinne Morahan:

Instagram for Corrine: http://www.instagram.com/corinnemorahan

Grid and Glam Instagram: http://www.instagram.com/gridandglam

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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"Think about what's a really painful problem you can solve for your ideal client. And then you can ask yourself, what do I think is the best delivery method for getting them that result?" says Molly Keyser.

Molly began her journey with a photography studio in her teens and evolved to master the art of creating and selling digital products, boasting seven-figure annual revenues. In this episode, Molly shares the skills that have helped her create this success - the art of learning from your following, using that knowledge to craft products that they will love, and the power of pre-selling courses.

Molly explains how to persuade prospects by describing your product with the language your ideal clients use themselves. And she shares how she uses tools like Canva to amplify your product’s appeal, making it not just informative but visually captivating.

Molly’s insights will guide you in crafting products that don’t just sell, but meaningfully impact your ideal client!

Key Takeaways:

• When creating digital products, focus on solving a painful problem for your ideal client rather than getting caught up in the type of product to create.
• Before creating a course, send out surveys or host group chats to gather feedback and understand the specific needs of your audience.
• Pre-sell your course by offering live teaching sessions and creating a sense of exclusivity and access to you as the expert.

Quotes:

• "If you don't have an email list, start building one yesterday. Your email list is going to be the lifeblood of your online business. (20:02 | Molly) 
• “Here’s the thing, if you feel uncomfortable charging a certain amount, it will never sell.” (35:44 | Molly)

Connect with Molly Keyser:

Instagram: https://www.instagram.com/mollymkeyser

FaceBook Group: https://www.facebook.com/groups/profitablecreatormovement

YouTube: https://www.youtube.com/mollykeyser

TikTok: https://vm.tiktok.com/TTPdpkYrqj/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Here's the link to my new free course instant workshop. Here ya go! www.profitablecourses.com/class

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

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Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your brand.

In this episode, Lindsay's sharing many of the exact steps I share with her consulting clients, coaching clients and the students in the classes she teaches.  

You don’t need a million dollars or a million followers to have a viable business. But you do need a strategy and a plan that you can put to work for you each and every month. 

Marketing your brand, business or company can feel like e a lot…why? Because it is. Especially if you’re a small business trying to juggle it all. 

But there are a few keys to success when marketing your brand: 

1. Put your community first….always. 
2. Put processes in place. Each of these steps we are outlining today will help you get to a place where you can have a regular action plan in the future. Memorialize your processes and stick to them.  
3. Just get started. Today is Day 1—follow these steps to get to a place where you have a plan moving forward. You have to start somewhere…and honestly, there is no better place than here and now.

Before you take any of these steps, you're going to want to identify your target customer and who you want to be in your brand’s community. Very clearly write out who they are—create an avatar for them. Most important, identify what their problems are and how you and your product/service/brand/company can solve them.  Lindsay talks more about how to do this in today's conversation.

Are you ready? LFG!

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Stay tuned for Part 2 tomorrow and tune in to grab a downloadable checklist with all 31 Tips outlined just for you!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your Brand. This is a continuation of yesterday’s episode and a part 2—there was a lot of information I wanted you to have a minute to digest it and to get started. PLUS, I wanted to give you a chance to do your homework from yesterday....have you shared your story yet?

Today I will continue to share with you 31 Actionable Steps that you can start taking TODAY to Ignite Your Brand. 

I grew that business to reach 3MM users per month across multiple platforms and generate 7-figures in revenue for six years straight. In this two part episode I’m sharing the basic strategies I used to build my first and now my second company.  I didn’t have a marketing budget and I started my community from scratch. I built this company through practical, cost effective organic marketing strategies. 

While there really is no blueprint for selling a business, I do hope that you can take these 31 steps and start them TODAY in order to Ignite Your Brand. 

Yesterday I shared Days 1-15, and today we will pick up where we left off. If you didn’t listen to part 1—you are going to want to do that as this episode will make much more sense if you do :) 

Are you ready? LFG!

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Grab a downloadable checklist with all 31 Tips outlined just for you!

Grab my Engagement Checklist here!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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From a simple idea to a $200 million brand, Missy Tannen, the product visionary behind Boll and Branch went from being a teacher, then a stay-at-home Mom, to co-founding the ethical and sustainable bedding direct-to-consumer powerhouse brand.

Join Lindsay Pinchuk in today's episode as she chats with Missy, unraveling the captivating story of how she, alongside her husband Scott, created a household sensation. With humble beginnings, limited resources, and a commitment to honesty and transparency, they constructed a brand marked by superior quality and a crystal-clear supply chain. The cornerstone of their success? Valuing every individual, be it a partner, an employee, or a cherished customer.

Key Takeaways:

• Building a successful business requires a combination of passion, hard work, and a clear vision.
• Transparency and authenticity can be powerful tools in building a brand and attracting customers.
• Surrounding yourself with a diverse team that complements your strengths and weaknesses is crucial for success.
• Overcoming obstacles and finding creative solutions is essential in the entrepreneurial journey.
• Seeking help and support from mentors, friends, and family can provide valuable guidance and assistance along the way.

Quotes:

• "We've been profitable since our second year, we'll hit close to 200 million by the end of this year. So I'm just so proud of what we've been able to do in 10 years." (00:34:17 | Missy Tannen)
• "Reach out for help, like what we were talking about before. Like I don't think anyone can do this on their own, even just for moral support and like mental health. But I think that there are so many people that you surround yourself with in life, whether it's your friends, your family, or mentors, or you know there's going to be people that you want to meet and find to give you advice." (44:05 | Missy Tannen)
•  “Being a mom of three daughters, I just want them to see that they can do anything they put their minds to. I just want them to know that they can do anything they want to do and do it with grace and kindness.(00:44:14 | Missy Tannen)

Connect with Missy Tannen:

Instagram: http://www.instagram.com/bollandbranch

Website: http://www.bollandbranch.com

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk is sharing how she used the power of partnerships to build her first and now her second companies. She'll walk you through exactly what she did and tomorrow she'll share with you 30+ ideas for your own partnerships.

Today, Lindsay's sharing the exact strategies she used when building both of her companies: BORROWING OTHER PEOPLE’S COMMUNITIES—or partnership marketing. 

From day one with both companies I had a zero dollar marketing budget, but when you tap into the power of partnerships, great things happen. And usually, when they happen, they lead to more things happening and eventually bigger things happening.  

You can build, grow and scale a 7-figure brand upon the foundation of collaborative partnerships. In today's epiossde you'll hear Lindsay share:

1. How she used partnerships when building Bump Club and Beyond.
2. How she's using partnerships to build Dear FoundHer...
3. Best practices when it comes to finding partners and creating partnerships that work.

Tomorrow Lindsay will share 30+ ideas for you to partner with others to grow and ignite your brand.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Stay tuned for Part 2 tomorrow and tune in to grab a downloadable e-book outlining all of the ideas Lindsay will be sharing.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk shares 30+ ideas for partnerships that you can apply to your own business for growth and success.

Lindsay built her first company on the foundation of partnership marketing, and is now building her second the same way. Use her exact ideas and strategies and apply them to ignite your own brand.

Grab the full list of 30+ Ideas for Simple Partnerships here.

IGNITE YOUR BRAND THROUGH EASY TO EXECUTE, COST-EFFECTIVE COLLABORATIONS

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

“I came up with this concept to change the way that people thought about underwear.” Joanna Griffiths, founder and president of Knix, created a billion dollar category within the intimate apparel industry when she designed leak-proof period underwear.

Joanna's commitment to designing products for genuine bodies and real-life situations led to incredible success for a brand that champions diversity and inclusivity. Through comprehensive research and testing, she developed high-quality, comfortable period underwear tailored to authentic needs. Beyond product development, Joanna’s intuition guided pivotal business choices, including her fundraising approaches and her decision to part ways with retail partners who didn't align with Knix's core values.

Joanna’s story is both enlightening and raw. Unlike many polished tales of entrepreneurship, she honestly shares challenges she faced, dispelling the misconception that business success happens instantaneously.

Key Takeaways:

• When you have to make a decision that's going to impact your business, good or bad, you have to trust your instinct. 
• Believe in yourself and set your own parameters. It's your company and your rules, so set them. 
• Find a tribe of female founders that are going through it, too.

Quotes:

• “I look back and there were certain moments and I have distinct memories of moments where I should have said something back, like something so rude was said to me that I should have walked out and I didn't. And I wish I had, because when you just sit there and you eat it and you accept it, I know for sure that person has gone on to say bad things to multiple people, you know? Because they felt like it was totally appropriate.” (33:55 | Joanna)
• “I think you're nervous in the beginning to say no, because you're never sure if another opportunity is gonna come around. And one of the things that I've realized, like, you know, now being at this for a while and being a female founder for a while, is if we wanna see change, we all have to hold the power of no. And we have to reward the people who are good actors, and we have to say, fuck off to the ones that aren't.” (36:53 | Joanna) 

Connect with Joanna Griffiths:

Instagram: https://www.instagram.com/joannaknix/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside.

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today Host and FoundHer, Lindsay Pinchuk, is talking about something VERY important: the importance and power of saying no both as it applies to your business and your life as an entrepreneur. Lindsay shares the exact moment when she learned that saying no was important to her success. She also things some important aspects to consider when making the decision to say no. You'll hear her discuss how saying no impacts:

• Resource Allocation
• Maintaining Focus
• Time Management
• Quality Control
• Setting Boundaries
• Opportunity Costs
• Respect for Your Vision
• Delegation and Collaboration
• The need to protect yourself

Do you have a hard time saying no? We want to hear your stories. The power of saying "no" as an entrepreneur or business owner lies in your ability to prioritize, focus, and protect your resources and vision. It's not about being negative; rather, it's about being strategic and intentional in your decisions to maximize your chances of long-term success and fulfillment.

DON'T FORGET: Grab the full list of 30+ Ideas for Simple Partnerships here from last week.

Put your brand in front of thousands of potential new customers.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

As retirement age gets pushed back later and later, and life expectancy continues to expand, women 40 and older are looking to make the most of the next season of their lives by resuming or beginning new vocations and fulfilling deferred dreams.

Nada Jones, the Founder of Liberty Road, saw the need to support and create community for women in this demographic. In this episode, Lindsay and Nada discuss the importance of staying relevant and acquiring new skills in a rapidly changing landscape, and how Liberty Road aims to provide technical training and resources to help women in midlife remain competitive. This conversation provides valuable insights into the journey of entrepreneurship and the specific needs of women in midlife. It highlights the importance of finding purpose and meaning in this stage of life, and offers practical advice and inspiration for women looking to start or grow their own businesses.

Key Takeaways:

• Building a platform or business doesn't always require a detailed business plan. Sometimes, it can evolve organically based on the needs and interests of the community.
• Patience is key when building a platform or business. It takes time to see results and to pivot when necessary.
• It's important to listen to the community and adapt accordingly. By understanding their needs and desires, you can create a platform that truly serves them.
• Creating a sense of community is crucial, both online and offline. Providing opportunities for connection, support, and collaboration can greatly enhance the experience for members.

Quotes:

• “I think women over 40, we're kind of the most boring diversity issue right now. No one really wants to tackle age, and no one wants to tackle women in menopause. It's not sexy.” (16:47 | Nada)
• “I might need to work until I'm 70. Retirement age is changing; we're living longer. That means we have to have more money to last us longer in retirement. So we have to start to tackle these things for working women and non-working women in this midlife stage.” (20:24 | Nada)
• “If we can teach women in this demographic in this stage of life, if we can give them the tools they need to go out and do the things they're each respectively called to do, half the world's problems will be taken care of. This isn't a time to be stepping back, it's a time to be stepping up.” (24:08 | Nada)
• “It may have looked like I was living the dream, but just be really clear about what that dream looks like.” (43:12 | Nada)
• “Just start. By the time you iterate for all the changes that you will need to make, because it's usually not exactly what you, when you started, it usually doesn't end up being exactly what it was in the beginning, right? You need to make room for all those iterations. You will have moved the needle so much just by starting. You will surprise yourself.” (47:57 | Nada)

Connect with Nada Jones:

Instagram: https://www.instagram.com/thisislibertyroad/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

 Last week Dear FoundHer... hosted our first live FoundHer Friday—a casual get together for female founders and entrepreneurs, turned into a jam packed room of over 40 amazing women. Upon registration Host, Lindsay Pinchuk, asked what their biggest pain points were. After reading through all of them there were two that kept coming up time and time again: client acquisition/marketing (which we talk about a lot here and will continue to do so) and time management.So today we're bringing you into last week’s event and sharing with you the suggestions and advice from this amazing group of women. 

Lindsay will take you through the advice she shared at Friday's event, plus eleven further tips from attendees. The big takeaway, when she asked the room full of women if they felt time stretced, almost every hand went up. You are not alone.

Are you looking to get your brand in front of THOUSANDS of more eyeballs? Make sure you grab the full list of 30+ Ideas for Simple Partnerships here from earlier this month.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

The November registration goes live Friday and new cities will be announced later this year.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

At just 27, following the tragic loss of her father, Julie Smolyansky took the reins of the family business, Lifeway Foods. Under Julie's leadership for the past 20 years, Lifeway's annual revenues have grown from $12 million to more than $140 million in 2022. She created these results slowly and steadily by following her gut instincts, relying heavily on organic, strategic marketing tactics and with the support of an amazing team that has grown right along with the company's success.

Julie shares her insights on the genuine power of word-of-mouth marketing and how she leveraged strategic partnerships. By authentically connecting with communities, from expectant moms to athletes, she has amplified the awareness of kefir as a wellness product and Lifeway Foods brand. Lifeway was early in organic social media marketing, and it still heavily leverages social media influencers and organic brand advocacy to be in front of the health and wellness aware community.

There is so much to learn from this episode, highlighting the importance of following your passion, making intuitive decisions, and building strong relationships within your industry. Listeners will gain valuable insights into the power of slow and steady growth, the benefits of organic marketing, and the significance of creating a supportive and passionate team.

Key Takeaways:

• Slow and steady growth can lead to long-term success.
• Passionate employees are key to a successful team.
• Delegate as much as you can to others so that you can do what you are uniquely qualified to do.

Quotes:

• "My goal is really to make Lifeway to kefir or what Tropicana is to orange juice or Hershey's is to chocolate - really build a global iconic brand that really heals people's bodies from the inside out." (27:08 | Julie Smolyansky)
• "I keep everyone who's super passionate. I think passion trumps everything else. When I see somebody who's passionate, I want them on my team." (39:27 | Julie Smolyansky)
• Don't give up. I mean, number one, don't give up. There are going to be challenging days, but that just comes with the territory." (51:51 | Julie Smolyansky)

Connect with Julie Smolyansky:

Instagram: http://www.instagram.com/lifewaykefir

Instagram:http://www.instagram.com/juliesmolyansky

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

It's a new month AND the the start of Q4. Showing up for your community is more important now than ever.

Today we’re going to go through TEN ideas for your content in Q4. Tomorrow? You’re going to learn how to SWEEP these ideas through your touch points. If you’ve never heard me use the acronym SWEEP before, it’s my proven method for build your brand and growing the community which surrounds it. It’s how I built my first company, bump club and beyond and how Im building Dear FoundHer… and Lindsay Pinchuk Marketing and consulting. 

SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand. 

So today we talk about ideas for content, overnight you can brainstorm. And tomorrow you’ll walk away with actionable steps to SWEEP content through ALL of your touch points.  If you don’t want to miss it, see that + sign in the top right hand corner of your podcast app on the Dear Founder… page? Make sure you hit it and FOLLOW us so that you don’t miss tomorrow’s episode…or any episode thereafter. 

Are you looking to get your brand in front of THOUSANDS of more eyeballs and grow your own community? Make sure you grab the full list of 30+ Ideas for Simple Partnerships here from earlier this month.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

The November registration goes live Friday and new cities will be announced later this year.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

Award-winning Entrepreneur and Host of Dear FoundHer.. Lindsay Pinchuk is sharing her proven method for content creation and execution in today's episode. Yesterday she shared with you 10 ideas for content in Q4. Today she's going to show you how to implement those ideas—SWEEP them—across all of your content.  

If you’ve never heard her use the acronym SWEEP before, it’s Lindsay's proven method for building your brand and growing the community which surrounds it. It’s how she built my first company, Bump Club and Beyond, and how she's building Dear FoundHer… and Lindsay Pinchuk Marketing and consulting. 

SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand. When you SWEEP your message across all of your content, BIG things start to happen. 

If you take away ONE thing from today’s episode, start thinking about all of the ways that you can SWEEP your messages through your content. 

TUNE IN for examples on how to apply SWEEP, create a process and efficient plan for your content.

Do you want to create 30 pieces of content (from one) in just two hours? Grab this checklist here to make it happen.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

The November registration goes live Friday and new cities will be announced later this year.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

It's a new month AND the last quarter of the year. This week you've heard a TON of great information to get your content and social media in order to round out 2023.

• Tuesday: 10 Ideas for Your 4th Quarter Content
• Wednesday: How to SWEEP those ideas across all of your content platforms.
• Today I’m taking your questions.  

Questions answered in today's episode:

• How important is it to have an actual website?
• What’s the best way to get User Generated Content from our community? 
• Where do you start when it comes to creating an event for your brand? I saw your FoundHer Friday a few weeks ago and it looked amazing. 
• Should I be using AI and if so how?
• Should I be posting personal stuff on my brand’s instagram page?
• How do we get to know people on our business IG account?
• I feel like I have to be everywhere, how can I be everywhere without spending hours on end creating content? 
• What are some of the most effective partnerships you’ve done to date?

Do you want to create 30 pieces of content (from one) in just two hours? Grab this checklist here to make it happen.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

The November registration goes live Friday and new cities will be announced later this year.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

Due to the awful events unfolding this week we will not be releasing two episodes per our current schedule. However, so many of you have been reaching out asking me about social media and etiquette and what to post and when during these times.  

I wanted to take this week to address it and hopefully provide you some insight and important points to think about. 

The #1 comment I'm hearing from consumers is how insensitive brands and creators are being going on with life, posting their OOTD and Fit Checks as if nothing has happened. When the climate around us shifts---whether socially or even figuratively as it would if there was a natural disaster, it's important that your content aligns with the world around you so you don't feel far off or insensitive.

There isn’t a handbook or a blueprint for this. No one ever could have prepared to wake up to some of the horrific news we’ve woken up to over the last four days, and with that comes the fact that no one can prepare you for what to do on social media.  I will caveat this by saying this is not a normal episode as I recorded it on the fly, but I wanted to share this with you as I felt the content was important to so many of you as business owners. I also wanted to answer all of your questions.

If you have anything further you want to ask, please reach out over dm.

As noted in the episode, here are the accounts I mentioned:

http://www.instagram.com/mosheh for reliable news

http://www.instagram.com/jogrange for creator information

http://www.instagram.com/noatishby for information about the crisis in Israel

http://www.instagram.com/jessicayellin for information about the crisis in Israel

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