Dear Art Producer (Heather Elder)

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	Date	Titre	Durée
	23 Oct 2020	068: Heather Black, Senior Integrated Freelance Producer	00:43:27
Heather Black is a Senior Integrated Freelance Producer based in NYC. She currently freelances at 21 Grams with previous experience at such creative agencies as 72andSunny, Droga 5, Deutsch and Preacher on accounts such as Adidas, Coca-Cola, Facebook, Google, Harley Davidson and Under Armour. The Heathers talk about production for advertising, the importance of mentors, the state of the industry, especially for freelance producers and integrated productions across broadcast and print. They also discuss creating project estimates and marketing during Covid as well as Heather B’s process for selecting potential creatives for a project. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Heather Black’s portfolio here https://www.heatherblackproducer.com/, on Instagram here and on LinkedIn here. Mentions: FreelanceArtProducer.com More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	05 Apr 2024	104: Ilana Galang, Senior Integrated Art Producer	00:48:36
In this episode of Dear Art Producer, host Heather Elder speaks with Ilana Galang, a Senior Integrated Art Producer at Dentsu Creative, about her extensive career in advertising, transcending from account management to becoming a full-time integrated producer. Ilana shares her diverse experience working with a range of clients and projects and they delve into the dynamics of creative calls and bidding processes, the vital role of positive mindset in production, and how marketing to art producers has evolved. Both Heather and Ilana discuss the effects of societal trends on advertising, speculating on the future of the industry amidst technological advancements. Filled with practical insights and personal experiences, this episode is a comprehensive look into the challenges and successes encountered in the world of art production. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Ilana on LinkedIn: https://www.linkedin.com/in/ilanagfried/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	02 Mar 2020	046: Amy Shaw, Director of Production and Business Development at Canal Collective	00:39:07
Amy comes on the show today to share her award-winning experience in broadcast TV, digital, and content creation for luxury and beauty brands. She also provides insight into working brand direct and the art of celebrity and social influencer talent. Key Takeaways [:30] Heather introduces Amy and asks her to share how she made her way into production from being a magazine photo editor to jumping into advertising and proceeding to work for a long list of brands endorsed by celebrities! [9:53] Heather’s dogs make an appearance in the podcast. [10:51] Amy touches on the changes she’s seen at the agency, brand and freelance levels. [12:59] Heather breaks down a timeline of what used to be asked of her in terms of content as opposed to what is being required nowadays. [17:20] Amy currently does mostly brand direct work, she explains why this type of work is increasing as well as how the creative process goes on in-house. [21:32] Getting work as a freelancer unfolds at a different pace, but networking still takes the cake! [24:17] LinkedIn is an interesting tool and Amy has used it as a pool for resources on projects. Amy shares a funny story about Instagram’s parents! [27:22] Amy speaks to her various involvements in the art community as a source for new artists. [29:44] Each brand has its own process for approving jobs, Amy shares some examples and touches on treatments and their almost standard nature. [32:06] Amy touches on a new trend she’s been seeing where brands will fall in love with a photographer that represents them well and keep working with them for as long as possible. Heather agrees and drives the point home as well as opens up the conversation about surprising partnerships. [38:12] Heather thanks Amy for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode More about our guest Amy Shaw on LinkedIn Amy Shaw at the Canal Collective Amy Shaw’s website More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	30 Jun 2022	087: Deb Grisham, Director of Photography Production	00:42:00
On this episode of Dear Art Producer, Heather is joined by Deb Grisham, Director of Photography Production at Creative Drive. Deb’s start in advertising began in London as a photo assistant and her love of production and troubleshooting provided her with the opportunity to learn a variety of roles from talent agent, to studio manager, to producer, to art buyer. She has worked with a range of clients from luxury goods, to fashion, to cars and her round table experience enables her to better understand what the photographer agency and client’s needs are in order to obtain a successful end result. Listen as Heather and Deb discuss changes in the industry in the time they have known each other, what makes meaningful relationships, how to facilitate connection whether working in person or remote and the pros and cons of each. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Deb Grisham on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	09 Mar 2020	047: Sheri Rosenberg, Writer and Producer	00:39:54
Sheri comes to the show today to share her perspective of having been an art producer and blogger turned brand direct writer. She speaks to the industry changes that propelled her into new avenues in advertising and shares tips for the people out there looking to pivot, as well. Key Takeaways [:30] Heather introduces Sheri and asks her to share how she made her way into art buying, blogging and writing by way of photo repping, trend forecasting, and forging her own path from NY to Miami. [5:47] The golden age of advertising — amazing hard work! [9:14] A New York girl at heart, Sheri went back to the East Coast and immediately started working freelance and her network enabled her to be successful at it. [11:00] Sheri touches on how experience affects the kinds of jobs you can land as a freelancer; obviously, we all want that great creative contract! [13:34] The future of agency advertising wasn’t for Sheri in terms of production, so she built change for herself. [16:22] Sheri and Heather speak to the changes in the industry with increasing production demands and stagnant budgets. [22:32] What do brands value today? [24:13] Heather talks about the Heyday of freelancing when people were looking for freelance producers left and right. [26:00] Sheri shares her advice for people looking to pivot within the industry — be bold! [28:33] Age in the advertising industry can be a touchy subject, Sheri and Heather talk about their own experience. [33:32] Production skills can make you extraordinary in any career, and nothing can replace the feeling of being on set. [38:53] Heather thanks Sheri for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode More about our guest Sheri Rosenberg’s professional site Sheri Rosenberg’s personal blog Sheri Rosenberg on Instagram Sheri Rosenberg on Twitter Sheri Rosenberg on LinkedIn More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	12 May 2023	094: Cliff Lewis, Director of Art Production	00:48:32
Welcome back to another episode of Dear Art Producer. This week host Heather Elder interviews Cliff Lewis, Director of Art Production at Droga5 in New York. Previously in his career, Cliff was the Director of Art Production at BBH in London and New York overseeing award-winning work for such brands as Levi Strauss, Audi,and more. Now at Droga5, Cliff manages a team of art producers who are part of an integrated system of production. Listen in as they take a deep dive into Cliff’s world and cover topics such as social media, finding your voice, and being ambitiously creative. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Cliff on LinkedIn: https://www.linkedin.com/in/cliffl/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	09 Feb 2024	102: Chris Wurst, Executive Producer	00:51:26
In this enlightening conversation, Executive Producer Chris Wurst shares his insightful journey from working on movies, reality shows, and music videos to becoming an integral part of the advertising industry at Leo Burnett. Chris talks about his initial interest in production, exposure to reality TV, transition into the music video world, and finally his role as executive producer at Leo Burnett. Chris also emphasizes the value of collaboration, authenticity, personality, and respecting time and effort in the ever-evolving creative industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Chris on LinkedIn: https://www.linkedin.com/in/christopherwurst/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	16 Mar 2020	048: Hannah Soto, CEO Grey House Productions (recorded pre CV-19)	00:44:23
Hannah is Founder and CEO of Grey House Productions, a very value-driven human-centric company, she comes on the show to share an enormous wealth of information on the business as it unfolds in a production house. Key Takeaways [:30] Heather introduces Hannah and asks her to share how she made her way from studying photography to founding Grey House Productions [6:11] Hannah explains how she keeps it all together — business and life — and it’s all about the team! But she also touches on the automation aspects that Grey House has been integrating to streamline operations. [8:21] Salsa dancing as a follower will help you turn off your ‘Type A’ personality for a while! [9:43] Clients come from three main avenues and Hannah details all of the ways brands come to work with the Grey House team. [11:37] Brands are getting smarter about creating and diversifying their shorter-lived content, and this may explain the increase in brand-direct work found at production houses. [12:37] Heather shares her perspective on the evolving client/agency relationship which opens up the floor for Hannah to ask her own follow-up question! [14:17] Hannah and Heather discuss the increasing creative control that brands are requiring as well as their requesting for creative input and guidance from photographers as opposed to agencies. [17:40] Client service might be the differentiating factor in a world where lines are blurred. [18:45] Hannah also talks about how she selected the company’s core values as well as the name. But Team Grey House has recently come up with a ‘top ten non-negotiables’ and Hannah breaks down the interesting and profoundly human way this came about. [23:10] Hannah explains the estimating process at Grey House as well as how she keeps an eye on all the moving parts. [25:53] Sometimes, more than one photographer will be bidding for Grey House, and Hannah is adamant about not sharing any information during the bidding process. [28:11] Hannah asks Heather what the bidding process looks like on her side from estimates to treatments. [32:09] How does Hannah foster creativity in the bidding process? It turns out that the estimating process may be super creative in itself! [36:35] Motion is something that is only surprising to Hannah when it is absent! She talks about the lack of a solid motion understanding among photographers. [39:28] Hannah’s secret sauce is strategy and Heather shares what “Elder silence” means. [42:12] Hannah answers Heather’s two closing questions: favorite thing to do on a Sunday, and if you weren’t a producer what would you be? [43:29] Heather thanks Hannah for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Elizabeth Ernst Paul Elledge Leasha Overturf Grey House Productions’ Top Ten Non-Negotiables Tim Tadder’s blog post on taking on the Director title More about our guest Hannah Soto at Grey House Productions Hannah Soto on LinkedIn More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	04 Nov 2019	035: Melanie Trombly, Senior Art Producer at VSA Partners in Chicago	00:41:42
Melanie Trombly shares a healthy dose of energy and experience, both production and agency side; tune in for an interesting discussion covering the creative call, snail-mail, and serendipitous dogs on Instagram! Key Takeaways [:55] Heather introduces Melanie Trombly and asks her to share how she made her way into art production from touring and selling t-shirts to catalog houses — Melanie includes some tidbits about her stint in New Zealand working in a warehouse and as a tiler! [6:04] Melanie touches on the changes she has been seeing in the industry starting with the introduction of CGI, which leads to a conversation on the benefits of knowing the many facets of production in your agency. [11:42] Melanie speaks to the importance of communication when it comes to bids; she shares the process at her agency and touches on the client education she has to do. [17:30] The creative call is so important, Melanie shares her experience of a bad one as well as how she tries to make sure everyone has the right information in hand. She also shares if and when a rep should be on the creative calls. Heather and Melanie share what they each think is critical to happen in a call. [25:] What catches a creative’s eye? Treatments are something Melanie tries to only use if absolutely necessary, but she will ask for mood boards and additional images to share with her creative. [30:30] Melanie is one of those people who love snail-mail. Her experience with agency firewalls and important emails getting put in the spam folder has been terrible! She touches on portfolio shows and other resources she uses to research photographers. [36:14] Instagram is a tool that Melanie loves but make sure it’s interesting and updated. She will accept follows if she has met you — and meeting in person is super important. [40:43] If Melanie wasn’t doing this, what would she be doing? [41:15] Heather thanks Melanie for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode VSA Partners, Chicago BlinkBid More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Melanie Trombley on LinkedIn
	19 Oct 2023	099: Christina Cort, Executive Producer	00:51:50
In this episode of Dear Art Producer, Heather Elder sits down with Christina Court, Executive Producer at JOAN Creative, for an insightful conversation about her journey in the world of art production and the ever-evolving landscape of the advertising industry. Listen in as Heather and Christina delve into various aspects of her career, her role as an executive producer, and her thoughts on the future generation of talent. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Chris on LinkedIn: https://www.linkedin.com/in/christina-cort/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	01 Jun 2023	095: Erika Henke, Photo Production Manager	00:33:09
Join host Heather Elder on Dear Art Producer as she sits down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, Heather and Erika discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. They also delve into the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact of AI in the advertising industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Erika on LinkedIn: https://www.linkedin.com/in/erikahenke/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	05 Dec 2024	112: Melissa Le Nicol, Freelance Senior Art Producer	00:47:19
In this episode of Dear Art Producer, host Heather Elder is joined by Melissa Le Nicol, a freelance senior art producer with over 20 years of experience in the industry. Melissa shares her journey from working at renowned agencies such as Leo Burnett and Ogilvy to her passion for discovering top photographers and production solutions. They discuss the evolving role of an art producer, the importance of treatments, budget transparency, and the dynamics of creative calls. Additionally, Melissa reveals her fascinating background as an acupuncturist and forensic genealogist, highlighting the diverse interests and skills she has developed alongside her illustrious career in art production. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Melissa Le Nicol on LinkedIn: https://www.linkedin.com/in/melissalenicol/ Melissa’s website: https://melissalenicol.com/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	25 Oct 2024	110: Mindy Miller, Vice President and Executive Producer	00:56:16
In this episode of Dear Art Producer, Heather Elder welcomes Vice President and Executive Producer, Mindy Miller, for a deep dive into various aspects of the creative industry and a discussion that explores topics such as collaboration, empathy, and the need for fair practices to foster a thriving creative ecosystem. Heather interviews Mindy on her unique career journey from fitness training to a leadership role in art production, emphasizing the necessity of creative problem-solving and better communication between agency staff and artists. The conversation expands to the complexities of agency operations, the inefficiencies of the triple bidding process, and the benefits of firm bids. They also explore talent management, the influence of social media in discovering talent, and emerging trends in authentic photography. Additionally, there is a critical examination of industry treatment practices and the potential roles of AI and standardization. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Mindy Miller on LinkedIn https://www.linkedin.com/in/mindymillerberg/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	30 Mar 2020	050: Jacki Angeletti, Senior Production Consultant, Ernst-Van Praag (EVP) Consulting (recorded pre CV-19)	00:46:20
Jacki Angeletti comes on the show today to share her experience being a production consultant as well as having worked decades on the agency side. Tune in for an interesting glimpse into the mystery of production consulting. Key Takeaways [:30] Heather introduces Jacki and they jump right into talking about the lack of communication that occurs which may be the cause of the “cost consultant mystery.” [5:36] Why do clients hire third parties, cannot the agency provide the information? Jacki shares why she thinks production consultants are a thing. [6:41] Jacki speaks about how she likes to be involved at different stages, depending on the project and the producer. [8:35] Heather talks about her use of the hairy arm theory and asks Jacki to speak to how EVP handles their cost savings in a fair manner. [12:00] Get to know your cost consultant — and if not the individual, then the agency — so you can learn the best ways to work with them. [14:23] Heather talks about what she will be working on in her own practice in light of the conversation! [14:50] Procurement asks a lot of questions and wants detailed answers! Jacki explains how that can affect the kinds of questions she asks. [16:55] Jacki explains what procurement is. [18:36] Heather breaks down some of the complexities of the process — procurement, clients, internal clients, production consultants, etc. — and all of these people have a say in who gets awarded a job, so you may never know the full reason. [21:46] Jacki turns the table and asks Heather a question on being the preferred, second, or third bid and shares the procedural side of her job when it comes to those situations. [25:42] Jacki misses seeing the treatments! [26:32] Photographers: answer cost consultant questions as honestly as you can, they’re not trying to cut you down, they are trying to reconcile other numbers they’ve seen. [31:06] Jacki is of the mind that it’s better to be really upfront about lower budgets but bigger budgets can be more safely concealed for estimates, Heather shares her own perspective. [34:33] Jacki doesn’t use pre-made forms because oftentimes you just can’t compare apples to apples! [35:18] Important skills include collaboration and fairness, Jacki also takes a moment to bust a myth: we’re not the bad guy! [39:16] Jacki asks what changes Heather has seen as a rep in the industry. [42:19] Heather shares what she told students at her old school in terms of changing the industry. [45:09] Heather thanks Jacki for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode EVP Consulting More about our guest Jacki Angeletti at EVP Jacki Angeletti on LinkedIn More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	03 Jun 2020	057: Tess Rockers, Producer at EVB and Jennifer Davick, Food Director, DP and Photographer	00:36:02
Tess Rockers is a Producer at Evolution Bureau (EVB) and Jennifer Davick is a Food director, DP and still photographer on the Heather Elder Represents roster. They recently created four motion spots for a cookware client, and they talk about how they did the production under COVID-19 restrictions. Heather, Tess and Jennifer discuss the Create in Place online directory of photographers and videographers that are able to create content from within their own studios or homes, the evolving protocols, solutions and equipment for remote shooting, production and live-streaming, the need for creative flexibility when there are smaller crews, setting realistic expectations for clients and teams, best practices for group discussions and one-on-one discussions during virtual meetings. They also cover topics such as how to select what team members should be part of the virtual decision-making, communications manager roles, the heightened importance of pre-production, doing trial runs of virtually communicating and production postmortems. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Find Tess Rockers, Producer at EVB on LinkedIn. Find Jennifer Davick, Food director, DP and still photographer on LinkedIn. Mentions: Create in Place: An online directory of photographers and videographers that are able to create content from within their own homes. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	16 Sep 2019	028: Jim Carlton, Creative Consultant at Ariel Investment, Former Chief Creative Officer of Geometry in Chicago	00:56:19
Today’s episode marks a first in the coming expansion of the Dear Art Producer podcast’s format to include different roles in the creative process. Jim Carlton joins the show to share his experience on a breadth of subjects from his perspective on the changes the industry has seen, to how to establish company culture, as well as some interesting tips and what he’s currently involved in. Key Takeaways [:31] Heather introduces Jim Carlton and shares how they met years ago. [2:25] Jim is the perfect person to talk to about the creative process, but before diving into that, Heather asks where he finds his inspiration daily. [7:09] What is the one thing Jim does that surprises people? He shares the story of one lunch he shared with colleagues who floored him with their own surprising secrets! [10:29] Perseverance, self-knowledge, and fear of unhappiness drove Jim to forego one path and jump on the one that took him to his first job in advertising. [17:21] Jim and Heather touch on the changes they’ve seen since they started. Jim talks for both the client and agency perspectives starting with the 3G acquisitions’ budget cuts, to digital and technology as well as a few more examples that underpin the blurring lines and roles in the creative industry. [24:21] What are the main differences between boutique agencies and ones that are held by large companies? Jim shares his experience of both. [28:54] Jim share what company culture means to him and how he managed to implement it at Geometry. [33:24] What is Jim doing for Ariel Investments — who are looking for a refresh — and why! [38:30] Heather asks Jim what the creative process looks like for a creative; he offers what he thinks may be the most useful for listeners to know. [41:35] Getting Jim’s attention is in the details and it’s all about people. He shares an example about one particular photographer. [44:57] Heather and Jim talk about the importance of relationships and the difference between IQ and EQ. [48:33] Cooperation is critical to Jim for making the needle move, and why brainstorms are coming under fire. [50:27] Heather puts some frequently asked listener questions to Jim: how do you stay relevant and how does someone grab Jim’s attention — he shares his advice for both and it starts with doing your homework. [55:44] Heather thanks Jim for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Chicago Crazy Rich Asians Awkwafina The Farewell Contagious Magazine Cannes Festival FIT PJ Clarke’s More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Jim Carlton on LinkedIn
	31 May 2024	107: Mary Ann Guglietta, VP, Executive Producer, Creative Production	00:47:10
In this episode of Dear Art Producer, Heather Elder welcomes Mary Ann Guglietta, VP Executive Producer at IPG Health. Mary Ann shares insights from her unique career journey, starting from behind the camera to a thriving career in art buying and production, specializing in still art forms such as photography, illustration, and CGI. Throughout the conversation, Mary Ann discusses the nuances of managing creative projects, the importance of effective communication and relationships, and the current trends in art production, including the impact of AI and the integration of CGI and photography. Heather and Mary Ann also dive into the process of bidding and awarding projects, emphasizing the significance of creative treatments, and offer advice to young artists navigating this field. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Mary Ann on LinkedIn: https://www.linkedin.com/in/mary-ann-guglietta-621b40b8 More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	11 Nov 2021	079: Sari Rowe, Exec. Content Producer, Snyder Studio	00:35:59
Sari Rowe is Executive Content Producer at Snyder Studio and is based in Chicago. She’s got 20 years of integrated production experience and has worked at several different agencies across the U.S. like Ogilvy NY, TBWA\Chiat\Day, RPA. Sari ran the production department of VSA Chicago before transitioning to executive producer developing and running the animation arm of Snyder. Heather and Sari talk about facilitating long-form animation with illustrators, problem-solving and value-engineered productions. They also discuss advice for producers looking to transition, the value of researching, finding new talent and the importance of personal work. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Sari Rowe on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	11 Sep 2021	075: Nikki O’Toole, Sr. Art Producer	00:40:24
Nikki O’Toole is a Sr. Art Producer based in Los Angeles. She has been working in the art and photography industries for nearly 20 years as a photo director, art director, photo producer, studio manager, agent and art producer. Heather and Nikki talk about the paths people take to become art producers and what’s involved in that role and the rise in integrated (still and motion) projects. They also discuss what clients are asking for right now, aligning on budgets, working with production consultants, how much clients defer to their agency partners during the selection process, developing treatments and how photographers are marketing themselves. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Nikki O’Toole on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	29 Oct 2020	069: Will Chau, Whole Foods Market's Director of Creative and Branding	00:42:31
Will Chau is the Director of Creative and Branding at Whole Foods Market, where he oversees all aspects of marketing communications and design. Previously, he was a Creative Director at GSD&M, and he has created award-winning work for clients such as BMW, Southwest Airlines, Kia Motors and Kohler. His work has been featured in Cannes, One Show, CA Advertising, Graphis, and The London International Automotive Awards. Heather and Will talk about the excitement that can come from The Great Pause happening now, breaking the portfolio mold, building an in-house creative team and how in-house agencies use outside agencies. They also discuss the in-house agency structure and model, the Whole Foods working culture, evaluating creative partners, live-streaming and remote shooting, the types of marketing that creatives are sending and the importance of mentoring. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Will Chau on LinkedIn here. Mentions: Austin Creative Department More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	31 Mar 2020	051: Michael Kaminski, Exec Producer and Dir of Production at Juice Pharma	00:39:37
A popular guest returns to the show to share insights and wisdom from his home office. Michael Kaminski is Executive Producer and Director of Production at the Creative Healthcare Agency Juice Pharma in New York City, one of the epicenters of the coronavirus pandemic. Michael and Heather discuss the ensuing rise of illustration and animation in the absence of active shoots, how photographers and directors are creating stock libraries from their archives, the future of what productions will look like, appropriate and inappropriate marketing messages and tips for remote workflow and authentic connection with our community of creators. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Juice Pharma Worldwide Quip for Document Collaboration Zoom for Video Conferencing Slack for Team Communications Vimeo for Video Review More about our guest Find Michael Kaminski, Executive Producer and Director of Production at the Creative Healthcare Agency Juice Pharma on LinkedIn More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	30 Sep 2019	030: Julie Maxham, Freelance Art and Motion Producer, Chicago	00:50:31
Today, Julie Maxham comes to the show and shares the incredibly varied experience she gathered at the side of some amazing mentors. She and Heather talk about best practices and today’s episode is full, full, full of hands-on tips on what to do with your online presence, how to have the best website and the type of information to put out there. Key Takeaways [:31] Heather introduces Julie Maxham and invites her to share the path that took her from art school to saving Annie Leibovitz’s work from mini storage in New York, to where she is today. [12:45] Julie has benefited from a long list of amazing mentors, she explains how she developed her own art producer style while rubbing shoulders with the industry’s greatest. [14:32] Heather asks what Julie’s teams say about her! [15:49] Having a rep to work with — and then a good producer — just guarantees someone has your back, Julie explains how you can both help each other make sure no balls are dropped. [16:53] Julie shares what she feels have been the biggest changes in the art production world starting with mini in-house production companies with on-staff photographers, DPs, etc. [21:20] Julie shares her tips for grabbing her attention: it starts with Instagram and it’s about showing who you are as a person. Heather and Julie dive into why it’s so very important today to showcase who you are and what makes you unique. [25:10] Julie introduces Heather to the “Peanut Butter Photographer” to highlight how showcasing yourself can lead to work. She also shares her number one thing not to do with your books and promos if you don’t want to seem dated. [28:00] Online sourcebooks are a resource Julie uses when she tackles locations where she doesn’t know many photographers — and her daughter makes a special appearance on the podcast! [31:00] Getting a job approved with Julie starts with the question: ‘What’s the budget?’ because that number dictates where Julie will start looking for photographers. [33:20] Heather and Julie discuss the different ways clients can fill their content bucket — new shoots, stock photo, royalty-free and rights-managed — they also talk about how these categories affect lifestyle photography. [36:36] Heather shares her tips on working with cost consultants! [39:59] Julie touches on having started to do more motion in the last year, mostly for Instagram — and if she doesn’t see motion on your site, she is moving on to the next one! [41:48] Websites have to have categories that make sense; don’t make Julie fill out the little form to get in touch, have your information out there and have your name be clear on all your platforms! Heather and Julie list down all of the best practices on website organization and online presence. [49:45] Heather thanks Julie for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Paul Strand Archives Annie Leibovitz LE BOOK WorkBook AtEdge American Photography PDN Art Buyers Facebook page More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Julie Maxham on LinkedIn Julie Maxham on Instagram
	30 Jul 2020	061: Brenda Whaley, Executive Producer	00:36:54
Brenda Whaley is an Executive Producer based in Chicago who has been producing for 15+ years. Heather and Brenda talk about the path to being an executive producer, the art of delegating and hiring go-to staff as well as what they’re learning while shooting in the time of Covid-19. They also discuss educating clients on new production protocols, how to control viewing shoots remotely, social distancing, location shoots versus studio shoots, managing catering, added time and budget for pre-production and how to maintain professional boundaries. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Find Executive Producer Brenda Whaley on LinkedIn and Instagram. Mentions: Create in Place Directory - Produce still and motion content now with photographers and directors working from home. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	03 Feb 2020	042: Teri Heyman, Super Secret Tech Company Art Producer	00:33:59
Teri is a producer at a super-secret tech company! She joins the show today to talk about what experiences are priceless in this industry, how to grab her attention and some of the inner workings of her company. Key Takeaways [:32] Heather introduces Teri and asks her to share the story of how she made her way into art production after initially falling in love with advertising while watching Thirty Something when she was very young! [6:54] Teri touches on the skills she learned in her early career that she still uses today — she mentions the iconic waitressing experience! [9:15] A good accountant person is worth their own weight in gold! [11:20] A surprising thing about Teri is hard to find; she is readily transparent and very direct — what you see and hear, is what you get. [12:00] Teri’s previous roles usually had her in more intermediate-sized budgets so she hasn’t felt the enormous drop in finances other people may have, however, the onset of digital has had an impact on the amount of competition out there. [13:52] She speaks to the oft under-appreciated in-house creative teams. [16:10] Teri will look at any portfolio that comes in — her job is now to know who the best talent is out there! Teri usually shows her creative team a top 15 with some highlights. [18:50] Heather touches on the recent increase in requests for curated and custom .pdf’s. [20:53] Teri’s self-education was mostly on-line, she didn’t really use sourcebooks, but she did build a good network of people — Heather and Teri discuss the importance of always putting your best foot forward since you may not even know when you are up for consideration. [23:49] The estimating process at Teri’s company is pretty straightforward; she breaks it down into broad strokes but it’s mostly firm bid. [28:19] Teri explains what her team looks like and how it interacts with the other teams in the company. [29:57] Her personal esthetic isn’t something that Teri wants to bring into the projects as she doesn’t think of herself as a very creative person — her skillset is elsewhere! [31:38] If Teri wasn’t in art production, she would be in art production! [33:27] Heather thanks Teri for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook Tweetables (edited) “When you get good customer service you’re surprised these days.” — Teri H. “In-house creative teams know the brand to such an extent that they really are a force to make better decisions.” — Teri H. “My creative team has got strong opinions! I’m happy if I can get them a short list of three that they’re stoked on — that all three are great.” — Teri H.
	22 Jul 2019	020: Hannah Wolfert, Senior Art Producer at Syneos Health	00:41:50
Hannah brings a decade of experience to the table and shares some really interesting insights, a few nuggets of cool information on working with pharmaceutical companies as well as the importance of treatments: they are read and they are valued! Key Takeaways [:31] Heather introduces Hannah Wolfert and asks her guest to talk about who she is, where she is from, how she found her way into art production, the precious mentors that have helped her along the way and about Morty the new Catahoula puppy! [8:30] Smaller and smaller budgets is one of the most noticeable changes Hannah has seen in the last decade, along with an increase in the scope of the projects! Paperwork has also become cumbersome before a job is awarded. [9:40] Heather explains ‘Firm Bid’ process for the audience as well as the heft of paperwork required for pre-bidding in that kind of setting. [11:20] Dotting the ‘I’s and crossing the ‘T’s for getting a job approved in Hannah’s agency. [13:47] Hannah explains why it is that in most cases, pharmaceutical projects often don’t let photographers retain self-promotion rights. Heather talks about the usage information appearing in NDAs. [18:20] Letting people know they didn’t get the job is the hardest part of Hannah’s job, but it’s a rare occurrence when she doesn’t get on the phone to do it — ‘it’s important to let them know why.’ She encourages other producers to pick up the phone. [22:08] Treatments are required on every job — the creative call is critical to explain direction, but the treatment provides a strong visual statement in terms of the photographer's vision and process. [23:15] Listener question! Do treatments get read and if so, by who? Hannah reads them and so do the creative team and the accounts services team. Sometimes the client gets a redacted version. [25:25] Hannah has her own question for Heather! [26:54] Treatments are a good place to let people know who you are, however, you can’t lose sight of the specifics of what you are going to do and how, as well as why you are best suited for the brand. [28:14] Having a rep is a great way of getting feedback and advice! [28:53] Grabbing Hannah’s attention: mailers, emails, but it really boils down to the imagery. [30:53] Hannah is on Instagram and had begun to use it more and more as an additional way to vet photographers and reps. But rep websites are 90% of what she shares with her creative team. [32:56] Sometimes, the creative team has someone in mind but it really depends on the project. [33:59] Hannah and Heather talk about remembering everything! [36:52] What would Hannah do if she wasn’t an art producer. [40:47] Heather thanks Hannah for coming on the podcast and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Syneos Health McGraw Hill More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Hannah Wolfert’s LinkedIn
	02 Dec 2019	038: Michael Bilbrey, Senior Production Consultant at Leo Burnett	00:58:26
Mike Bilbrey has been with Leo Burnett for 28 years; he comes on the show today to share an enormous wealth of experience and share his tips and advice on subjects ranging from bidding to ideal website maintenance. Tune in for an in-depth discussion with Mike, the unflappable industry veteran! Key Takeaways [:32] Heather introduces Michael Bilbrey and asks him to share the story of how he made his way into the advertising industry. [7:02] Leo Burnett was taken over by a holding company; Mike shares how it affected the company — knowing that once you’re a Burnetter you’re always a Burnetter! [8:43] Mike shares something surprising about himself, and what it taught him that he uses in his career, he also touches on what it takes to be a good producer. [14:17] Leo Burnett wrote the book on bidding — and they wrote it well — Mike and Heather dive into the details of the firm bid process. [26:17] Email blasts are a great way to keep in touch with Mike, and he explains how to time them appropriately. He speaks to the importance of meeting people in person and keeping your e-file cabinet up to date. [34:00] Mike shares his thoughts and tips on how to maintain a good website. He also shares a suggestion for photographers that have clients who don’t give showing permission. [37:29] Mike touches on the bidding process, creative calls, his advice on delivering a good treatment and what it takes to get a job approved. He also stresses the importance of talking to the people who didn’t get the job. [48:08] Michael shares a story on honesty when it comes to bidding — and please make sure your math adds up. [57:42] Heather thanks Mike for coming on the podcast and takes a moment to thank listeners for tuning in for 38 wonderful episodes and signs off until the new year! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Leo Burnett More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Michael Bilbrey on LinkedIn
	29 Apr 2020	055: Emily Hoskins, Senior Producer at The Designory	00:43:58
Emily Hoskins is Senior Producer at The Designory. She’s based in Long Beach, CA. She works with clients such as Subaru, Infiniti and Nissan. She has spent time as an agent, an advocate for photographers and directors on the rep side of the business and currently applies that experience to her agency productions. Heather and Emily discuss what post-pandemic insurance and cancellations (example: force majeure) might look like, how photographers should be protecting themselves regarding terms and conditions, the creative solutions that are safely being offered, such as shooting in home studios, tech-based solutions and access to their stock libraries. They also speak to what the next phase of production might look like, the way that brands will redefine their message and their stories, how photographers should communicate and market their capabilities and the unexpected partnerships and relationships that will emerge after the pandemic. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Emily Hoskins, the Senior Producer at The Designory on LinkedIn. Collaboration Tools Mentioned: Frame.io Slack Zoom More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	30 Sep 2021	076: Sabrina Oliva, Exec. Art Producer, FCB Health	00:50:31
Sabrina Oliva is an Exec. Art Producer at FCB Health and is based in NYC. Prior to that role, she freelanced for 15 years with numerous advertising agencies in the NY area, including Publicis, Grey and McCann. She worked on many major beauty and luxury brands such as Loreal, Cadillac and Lexus. Heather and Sabrina talk about the new rules for attending in-person portfolio shows, her path to becoming an art producer, the producer’s role, the challenges of shorter timelines and a reduction in talent, the latest in Covid protocols and what clients are asking for right now. They also predict an increase in productions (especially Pharma) through the end of the year and discuss tips for working with production consultants, treatment fees, the review process and the importance of showing new work. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Sabrina Oliva on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	21 Nov 2024	111: Lisa Lee, Executive Freelance Art Producer	00:52:26
In this episode of Dear Art Producer, Heather Elder interviews freelance executive producer Lisa Lee. Lisa's extensive career spans content creation for major brands, a pivotal role at TBWA/Chiat/Day, and over 15 years at CP&B. The discussion delves into Lisa's journey, the evolution of her role, and the intricacies of art production. Lisa shares insights on maintaining calm and patience in high-pressure environments, the importance of clear communication, and the challenges of modern production timelines. The conversation also touches on future industry trends, including the impact of AI, and personal anecdotes about navigating the creative industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Lisa Lee on LinkedIn https://www.linkedin.com/in/lisa-lee-63b7204/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	18 Nov 2019	037: Sandra Sanchez, Senior Art Producer, FCB Chicago	00:49:47
Sandra loves partnering with creatives to weave visual stories. She is energetic, insightful, and generous and comes on the show today to shares her experience as well as a heap of invaluable tips. Tune in for a very dynamic episode! Key Takeaways [:32] Heather introduces Sandra Sanchez and asks her to share how she made her way into art production from studying journalism and PR. She shares a surprising fact about herself. [7:45] Having worked under a decade in the industry is still enough time for Sandra to have seen changes. [10:37] It seems to be more difficult for broadcast producers to learn art production than the other way around, Heather and Sandra share their thoughts on why that may be. [15:20] Motion is a frequent ask, and more of it comes with bigger productions. Sandra speaks to how she chooses trustworthy people for her larger projects. [18:40] Sandra Shares a bunch of tips for photographers’ websites and talks about what makes a good site for an art producer. [20:39] On getting Sandra’s attention — she details part of her filing system both on and offline. Instagram is something Sandra will visit, but it’s not a primary tool. [27:04] The estimating process begins with Sandra as early as possible (sometimes with the brief); she walks us through the steps necessary from there. [33:07] Who should choose a producer? Heather shares her recent challenges. [36:44] Sandra and Heather talk about the creative call imperatives. Heather shares a question she would like to hear on creative calls. [44:18] Facetime, Zoom, Google Hangouts are things Sandra would like to try to get a feel for body language! [45:07] What makes a good treatment? [47:50] If Sandra wasn’t doing art production, she would work with animals — in a very specific place! [49:10] Heather thanks Sandra for coming on the podcast and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode FCB Chicago More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Sandra Ann Sanchez on LinkedIn
	10 Jun 2022	085: Taylor Kigar, Integrated Producer	00:43:03
On this episode of Dear Art Producer, Heather is joined by Integrated Producer, Taylor Kigar. Taylor has tackled still, broadcast, illustration and cinema 4d productions, most recently at Deutsche New York. She's a literature lover, a baking enthusiast and queen of the perfectly crafted email. In their conversation, Heather and Taylor discuss the role of an Integrated Producer, the challenges she faces in today’s world, what she looks for in photographers, and why it is always worth it to work with new people. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Taylor Kigar on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	11 Nov 2019	036: Monica Zaffarano, Photoshoot Producer and Founder of Trybe Production Collective	00:46:01
Today’s episode is an expansion on the Dear Art Producer format! Monica Zaffarano, Photoshoot Producer and Founder of Trybe Production Collective comes on the podcast to share her experience on the importance of relationships, the growing prevalence of motion, and how to stay relevant in a changing industry. Key Takeaways [:32] Heather introduces Monica Zaffarano and asks her to share how she made her way into production from ballet, musical theater, and acting. [5:45] Monica speaks about how Trybe Production Collective came about, the constantly evolving industry and why she ended up having to also do some freelance art buying! [11:15] Heather touches on a public collaboration idea she has been toying with regards to producers — but she has her hands full! [12:39] Monica and Heather speak to having a second person. [14:44] How does Monica keep it all together? Balance and boundaries are important, don’t say yes to too many things. [18:47] Most jobs have motion in them now, Monica details what that means operationally with her photographers and their DPs and crews. [21:13] Monica talks about the estimating process and breaks down the things reps and photographers can do to make the process smoother! [26:02] Reduce your rate or reduce shoot days? Monica shares how she chooses to share and show discounts. [27:30] Bidding multiple photographers on the same project happens, Monica learned some early lessons from those. [30:25] Monica speaks to fostering creativity on set and with her photographers — listening comes first and have lots of food. Heather and Monica open a parenthesis on treatments: they are super informing and good ones have clarity and a good balance of visuals and approach. [36:48] On the impetus for the drop/ocean quote on Monica’s website, the Trybe logo, and the recurring theme of “us” and relationships on the podcast and in this industry. [41:23] What do photographers need to do to stay relevant? [44:12] If not production, what would Monica do? [45:24] Heather thanks Monica for coming on the podcast and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Trybe Production Collective “Individually we are one drop, together we are an ocean.” — Ryunosuke Satoro More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Monica Zaffarano on LinkedIn
	13 Jan 2020	040: Milagros DeLaRosa, Senior Producer, Leo Burnett	00:49:33
Milagros has been in the industry for 30 years and she comes on the show to share her advice on the importance of relationships, what we should see on your website, and team synergy, as well as her best tips on the estimating process. Key Takeaways [:32] Heather introduces Milagros and asks her to share the story of how she made her way into the advertising industry from a political major as well as the people that shaped her path and propelled her forward. [4:04] Heather shares her own start as an account person when everything was so brand new and Milagros touches on the industry’s hay day — but come to terms with it ’cause it’s gone! [9:45] Getting Milagros’ attention goes primarily through email, but she does enjoy the moments at Leo Burnett when the reps come in and share the recent work they have on their roster. She shares her e-classification system! [12:25] Milagros touches on how her team finds photographers for specific projects, it usually starts with six to seven photographers. [13:40] Websites are so very important and everybody has more than enough things to do in a day so ease of navigation is paramount! Milagros also enjoys seeing the more personal side of a photographer — showcase some of your personal work too! She also touches on the importance of reps. [18:08] The creative teams also play a role in the types of photographers they look for; personalities have to agree! So pay attention to the conversations you have with the prospective teams, they are more important than you know. [20:45] Milagros will still consider a photographer who has no motion on their site, and in any case, it sometimes needs to be two separate people. She speaks to how much education she still has to impart to clients surrounding motion. [23:50] Leo Burnet’s firm bid structure provides a lot of positive aspects, Milagros touches on the flexibility that is still required once you arrive on set. [27:25] Heather asks Milagros to break down the estimating process on her side — from initial reviews to cost consulting to client meetings — and though there may sometimes be a front-runner, Milagros’ team always presents three candidates they would be happy working with. [30:30] Milagros’ tips for the estimating process are simple but important: be clear, take notes, and speak up if something seems off to you. [31:35] Treatments are more important for projects that include motion and about 60% of the projects she bids require them, but when they are in play, it’s critical to give it all you’ve got and make a mark for yourself. [37:20] The worst part of Milagros’ job is letting people know they didn’t get the job. Heather and her guest discuss the importance of having that conversation after the fact, all the while keeping in mind that everyone is just so crazy busy! [41:59] Who am I bidding against is a question best answered after the fact. [45:03] Would you have guessed that Milagros is shy, focused, and kind — maybe the last two! [47:50] If she wasn’t an art producer, Milagros would be a location photographer. [48:50] Heather thanks Milagros for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Leo Burnett More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Milagros DeLaRosa on LinkedIn
	04 May 2020	056: Karin Onsager-Birch, CCO at FCB West	00:32:46
Karin Onsager Birch is Chief Creative Officer at FCB West in San Francisco. She is creatively responsible for the Levi’s and Clarks brands worldwide. Karin is also known for frequent wins at Cannes, the One Show, and YouTube Top 10. Before joining FCB West, she was in London at Blue Hive running Ford’s advertising across Europe, and before that at Goodby Silverstein & Partners. Heather and Karin discuss the Create in Place online directory of photographers and videographers that are able to create content from within their own homes, the necessity of clear communication among everyone involved in productions, challenges of maintaining high levels of creativity while working from home and what clients are doing right now to adjust to this pandemic and repurpose campaigns (e.g. going back through historical work to find the most optimistic and uplifting work that reflects the common good). They also speak about working with clients to completely change campaigns that no longer work in this moment, talking to content creators about the fundamentals of creating right now, productions in other countries that have opened up and how artists can create a trust level with their clients. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com. Visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karin Onsager-Birch, Chief Creative Officer at FCB West on LinkedIn. Mentions: Create in Place: An online directory of photographers and videographers that are able to create content from within their own homes. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	15 Sep 2023	097: Ali Berk, Director of Art + Print Production	00:49:05
In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Ali on LinkedIn: https://www.linkedin.com/in/alison-berk-9010636/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	27 Mar 2024	103: Madi Nauta, Art Producer	00:53:30
In this episode of Dear Art Producer, host Heather Elder warmly welcomes Madi Nauta, an Art Producer at Anomaly in Los Angeles. The conversation kicks off with Madi sharing her journey from being an advertising major at Oregon to an established art producer, detailing her experiences at Media Arts Lab and her recent move to Anomaly. The two explore the nuances of art production, discussing the unpredictable yet rewarding path, Madi’s transition to Anomaly, and the intricacies of working on stills versus motion projects. They also touch upon the importance of communication with photographers, reps, and how digital platforms affect their professional interactions. Insights into the selection process for photographers, the role of treatments in the industry, and the personal aspects of making critical professional decisions are also thoughtfully explored. It's an enlightening conversation that offers a glimpse into the world of art production, underscored by a shared passion for creativity, collaboration, and the ever-evolving landscape of advertising and photography. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Madi on LinkedIn: https://www.linkedin.com/in/madi-nauta-999b61119/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	14 Oct 2019	032: Kimber Leigh Nussbaum, Senior Art Producer, UpShot, Chicago	00:43:08
Kimber Leigh Nussbaum went from the theater to art production and grew up in the Golden Age of advertising. She shares her thoughts on the hustle of freelancing, social platforms, their usefulness and what photographers don’t know is shared about them behind the scenes. Key Takeaways [2:05] Heather introduces Kimber and invites her to share the path that took her from a theater actress and singer to being Dave Jordano’s studio manager to where she is today. [6:12] Having “grown up” in the Golden Age of advertising photography, Kimber Leigh touches on the changes she has seen — starting with Dave Jordano’s beginnings with digital photography — and how digital has impacted workloads and schedules. [8:10] Kimber touches on how the 2008 depression impacted the client/agency/photographer relationships — after having bent over backward and compromised to keep accounts with skeleton budgets and crews in a depressionary economy, clients got savvy and expected more for less. [9:33] The best way Kimber has found to tackle tough client conversations is to set clear expectations and communication. [12:42] What does a successful shoot look like? On time and under budget. Oh, and everyone getting along and having fun! [13:23] Kimber and Heather touch on the importance of a rep’s role and the pros and cons inherent in trying a new photographer. [17:04] Getting Kimber’s attention is independent of channels, it really is about the work, storylines, and images and how unique, new, cool or interesting they are. However, she advises to stay away from fold-outs: no one has an office anymore, go for small postcards if anything. [19:20] Instagram isn’t a professional tool for her, but she does use online art producer Facebook communities. Heather and Kimber discuss the benefits of these groups as well as what photographers need to be mindful of in that regard. [24:12] LinkedIn is a great professional tool, and it helps that it was never meant to be a personal place. [26:00] Kimber walks us through the process of getting a job approved including the fact that every place and every job has a bit of a different process! The one thing she insists on is to try to remove the money hurdles and level the playing field so everyone can focus on the art. [30:44] Once the job is awarded, Kimber will share who was bidding if you ask her. She and Heather discuss the impacts this information can have on photographers. [36:20] Although Kimber does mostly print, she is interested in motion but being a freelancer, it’s a bit harder to get agencies to train you! It’ll be a future opportunity. [37:41] Kimber shares her tips for being a successful freelancer and the hustle that it requires. [39:51] What would Kimber do if she wasn’t an Art Producer, actress or singer! [42:38] Heather thanks Kimber Leigh for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Dave Jordano PhotoPolitic More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Kimber Leigh Nussbaum’s LinkedIn
	20 Jul 2022	090: Andy Anderson, Photographer	00:35:36
We are excited to be hosting a special episode with one of our photographers, Andy Anderson. Andy is known for his unyielding curiosity and soulful imagery. After representing him for over 20 years, we have followed his journey from Argentina to Alaska and from Iceland to Cuba and everywhere in between. His portfolio contains vast landscapes and intimate portraits, always dedicated to documenting the world as he sees it. Most recently, this took him to Nepal to photograph and interview the often overlooked Sherpa. Listen as Andy tells us about his time in Nepal and about the Sherpa and their vital role in mountaineering. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Learn more about Andy Anderson and see some of his work here: https://heatherelder.com/talent/andy-anderson-portfolios More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	02 Sep 2019	026: Liz Miller Gershfeld, Vice-President Executive Art Producer, Energy BBDO, Chicago	00:41:51
Liz Miller Gershfeld brings 20 years of experience to the conversation; she started in journalism and caught the production bug. Today, she shares a treasure trove of tips and best practices. Key Takeaways [:31] Heather introduces Liz and asks her guest to talk about who she is, where she is from, how she found her way into art production, and what important skills are required for this line of work. [7:36] Art production includes so much more production than it did at the time it was called art buying, Liz touches on the paramount importance of flexibility in an industry where change is the norm. [9:25] There used to be a quantity minded media model that had a digital cadence — daily, weekly, or monthly social media updates for which content is required — but this is changing and some studies suggest that consumer attention is more focused on quality assets rather than quantity: we may see a return to the hero image! But all of this requires a lot of buyer education. [13:12] Some clients think in terms of cost per asset or that the media use is a good valuation of the work being produced — if it lives in a social environment it should be less expensive. But ultimately, everyone is looking for ways to get more for less and “nimble” and “efficiency” are buzz words that have become almost weaponized, a good producer must find ways to be both. [15:20] Because of client expectations and needs, the conversations that happen before and during bidding days are critical to the project running to everyone’s satisfaction: everyone needs to be detailed and specific and transparent. [16:58] Liz will triple artist on the basis of the look and feel of their body of work as it relates to the project but her budgets are tight enough that she usually provides the ideal — though often unattainable — number they should all aim towards. She also looks for photographers that will offer solutions. [20:20] Liz mentions that for her, knowing what is the client’s approach to the project can inform the whole process, is it budget, quality, or quantity? [23:50] Treatments are necessary for jobs that have any measure of creative interpretation — product usage, e-commerce usually don’t. She does see treatments as both an opportunity and a protective measure in the sense that they serve as an additional explanation of how that production will go, reducing potential surprises. [28:10] Heather asks what stands out in a treatment for Liz, and aside from articulating how the shoot will unfold, and who the critical resources are and why; she likes to see that there has been some kind of mental modeling around the project. She explains what accountability she expects from the treatments she receives. [30:03] Heather brings up the importance of a photographer having a reflexion on the brand they are bidding and looking for some kind of alignment in their treatment, but also looking at themselves and how they are unique in the landscape in order to avoid sounding formatted — “insert photographer name here.” [34:24] Grabbing Liz’s attention goes through meetings, and she’ll rarely say no to one — but follow up with reminders of who you are on a regular basis, continue building that relationship! Pro tip — There are a lot of decisional people: don’t leave a meeting without getting another name and follow up on that person also. [41:11] Heather thanks Liz for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode BBDO More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Liz Miller Gershveld on LinkedIn Liz Miller Gershveld on Twitter
	16 Feb 2021	071: Alicia Potter, Founder and Creative Director, Faven Creative	00:30:38
Alicia Potter is founder and creative director of Faven Creative and is based in Boulder, CO. Her company’s name is a blend of “Favorite” and “Haven” because it combines her two passions of Food and Design. Heather and Alicia talk about finding creative inspiration that isn’t tied to your computer, how the e-commerce shift has influenced branding strategies, and how a brand can resonate and connect with consumers. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Alicia Potter on LinkedIn here. Mentions: Faven Creative More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	07 Jan 2020	039: Kelly Montez, CEO and Agent at Apostrophe Reps	00:52:17
Today on the podcast, we welcome superstar agent Kelly Montez, CEO of Apostrophe reps. She’s been an agent for 18 years and has been a first-hand witness to the many changes affecting our industry. Tune in for our first in-depth conversation with a rep on the importance of community, exciting industry changes, and the need for law degrees! Key Takeaways [:32] Heather introduces Kelly and asks her to share the story of how she made her way into the advertising industry and the people and businesses that shaped her path and propelled her forward. [6:18] Find out what advice Heather gave Kelly when she was starting out that she still finds worth sharing in both professional and personal settings! [9:40] Kelly shares how motion and brand direct conversations are the most exciting changes she is currently fielding in the industry. She touches on how it affects working relationships, the photographers and the entire creative process. [11:44] 80% of the bids that come in have some motion aspect to them, and as a result, all of Kelly’s photographers do motion at differing levels. [13:33] Kelly shares some interesting feedback she’s been getting from agencies with regards to 2020! [14:50] Listeners have been asking for Heather to talk to a rep, wondering what different roles they perform. Kelly obliges and dives right into the meat of what it is to rep for photographers. [18:00] Kelly shares the one thing that will most predictably lead to new and recurrent work. [21:20] The rep job has changed at the same pace as the industry, Kelly shares what her work used to be like as well as the aspects that have remained the same. [24:22] Heather and Kelly discuss the ever-growing contracts and legal requests and their implications, and both ladies have come to think they should have gotten law degrees! [29:40] How does a photographer define success? Kelly touches on the professional and personal growth of her artists, which leads to a discussion on treatments and creativity. [36:35] If we’ve never worked together, be upfront about the budget! Heather and Kelly discuss the differences between working with new brands or inexperienced brands and big established companies. [40:50] Getting Kelly’s attention is difficult! But when she looks into new artists, they often come up through the agency’s styling division. However, they work with a lot of off-roster artists. [49:15] Being part of a bigger community. [51:20] Heather thanks Kelly for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Apostrophe Reps More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Kelly Montez on LinkedIn
	29 Jul 2019	021: Angela Harken, Senior Art Producer previously at Upshot in Chicago	00:46:44
Angela shares her breadth of experience, her love of the creative process, the shifting landscape of the industry, and the paramount importance of building trusting relationships and building for the long term. Key Takeaways [:31] Heather introduces Angela Harken and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:17] Angela talks about being a connector, hiring hybrids and the changing landscape of the industry and its impact on the role of art producer, which requires a wide set of skills. [8:59] In terms of client expectation, Angela has seen their need for cost efficiencies… ask about bundling and streamlining processes. But more and more, she sees clients coming in with their own photographer recommendations! [10:22] Heather asks how it is that Angela believes those clients come to hear about photographers they recommend? [12:35] Angela explains what the days of usage were and how it has been changing. [17:04] Getting an estimate approved for Angela always starts with the same question: Do we have a budget? — which never used to be necessary! — and sharing the budget information is important. [24:28] Asking the photographer who their team is something Angela will do in order, she will sometimes also suggest a producer depending on the type of production it is. [26:15] Who bids against who is a well-guarded secret for Angela. [27:39] Travel expenses have become somewhat unpopular and a lot of clients ask for photographers to work as locals. Also, putting the crew through payroll is something that also happens more and more! [30:42] Motion components and bundled services are more and more common; Angela shares her personal experience working with photographers who do motion. [34:05] Heather offers that the first step towards motion should be to think about how to make still images move. She explains how thought-out the motion component actually needs to be. [35:19] Treatments that have specific ideas on what the photographer would do for that particular brand, in terms of stills, motion, and locations are the most well-received ones. [37:52] Angela dovetails the treatment discussion with an emphasis on how important the creative call is. Heather shares her recent thoughts on having the person running the creative call prepare some questions for the photographer in order to facilitate deeper discussions. [44:45] Heather asks Angela what her favorite thing to do on a Sunday is, and thanks her for coming on the podcast and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Upshot More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Angela Harken’s LinkedIn Angela Harken’s Instagram Angela Harken on Freelance Art Producer
	08 Jul 2022	088: Dan Southwick, Senior Integrated Producer	00:36:37
On this episode of Dear Art Producer, Heather sits down with Dan Southwick, Senior Integrated Producer at LinkedIn Creative Studio. Originally from Chicago, Dan relocated to California to escape the cold. With bass in hand as a touring musician, and an education in photography under his belt, he stumbled quite naturally into the field of advertising in San Francisco. For the bulk of his career to date, he has led production efforts at creative agencies and internal creative departments at many well known tech companies such as Meta, Airbnb, Apple, Eleven Inc., and Goodby Silverstein & Partners. In their conversation, Heather and Dan discuss what it is like being a musician turned art producer, working as part of an internal agency, and how constant reinventing and evolving is part of the industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Dan Southwick on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	02 Oct 2020	066: Mark Seliger, Photographer and Director	00:49:34
Mark Seliger is a New York-based photographer and director who created iconic images for Rolling Stone and Vanity Fair. He has famously photographed A-list actors, musicians and politicians. Heather and Mark talk about how he began his career, falling in love with photography through its process, creating images through ideas and concepts, the role of access in photography success, tapping into the creative potential of a project, finding the ultimate empowerment of an artist, becoming your own brand and how clients are looking for creative partners differently than before. They also discuss self-assignments, the purpose of one’s art and how to be reflective about one’s art, where the industry is going and the value of printed photography. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Mark Seliger’s portfolio site here: https://markseliger.com/. You can also find Mark on Instagram @MarkSeliger as well as on YouTube. Mentions: “The City that Finally Sleeps” photo essay project for Vanity Fair New York Cares: The Way to Volunteer RAD in Los Angeles Rusty Truck Band More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	27 Apr 2023	092: Karen Blatchford, Senior Art Producer	00:54:10
Welcome to an all new season of Dear Art Producer! On this episode, host Heather Elder sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago. Karen is, an experienced and multi-talented producer with over 20 years of experience in the industry. Listen in as Karen talks about her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight on how to get a producer’s attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karen on LinkedIn: https://www.linkedin.com/in/karen-blatchford-baa2642/ More about your host: Heather Elder’s Bio: https://www.heatherelder.com/CONNECT-&-RESOURCES/thumbs Heather Elder’s Blog: https://notesfromarepsjournal.com/ Heather Elder on Instagram: @heatherelderrepresents https://www.instagram.com/heatherelderrepresents/?hl=en Heather Elder on Twitter: @heathereldersf https://mobile.twitter.com/heathereldersf Heather Elder on LinkedIn: https://ca.linkedin.com/company/heather-elder-represents Heather Elder on Facebook: https://m.facebook.com/HeatherElderRepresents
	15 Oct 2024	109: George Qatsha, Executive Producer, Global Brand Creative Production, and Social Impact Producer	00:52:30
In this episode of Dear Art Producer, host Heather Elder interviews George Qatsha, a seasoned executive producer with extensive experience in marketing, entertainment, and brand-focused companies. They discuss George's background in photography and his journey into production, highlighting his expertise in visual storytelling and team coordination for major brands like Apple, Nike, and Google. The conversation delves into the importance of integrating creative visions with business needs, transparency in the production process, and the evolving landscape of AI in creative industries. They also touch on trends such as the need for motion in artistic reels, the role of websites, and the potential use of AI as a tool rather than a replacement in production work. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with George Qatsha on LinkedIn https://www.linkedin.com/in/george-qatsha-10122a12/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	24 Feb 2020	045: Jean Wolff, Visual Consultant, Art Producer Specialist and Senior Integrated Producer	00:50:13
Jean joins the show to talk about the changes she is seeing in the industry today — it used to be called the business, back in the day. Tune in for a free-flowing conversation on the evolution of advertising, from the advent of influencer marketing to increasingly complex NDA’s. Key Takeaways [:30] Heather introduces Jean and asks her to share the story of how she made her way into such an interesting title! From Ogilvy to Tiffany to Ritz by way of Robert Mapplethorpe and Annie Liebowitz, Jean collaborated with a long string of creative pearls. [5:52] Jean speaks to the evolving ethos of the advertising industry as well as what she understands as being the biggest change in the business: consolidation and holding companies. [9:02] Having been at the forefront of the digital revolution in the industry, Jean can speak to the increasing speed at which changes are occurring. [12:13] Jean recounts the advent of influencers. [14:49] Now that Jean is consulting, the changes continue still with the clients being more and more involved and the expectations rising on smaller and smaller budgets. [16:36] Heather and Jean discuss the expanding expectation that photographers be able to manage whole sets from stills to motion. Jean shares the story of a shoot that embodies the amount of work that is demanded of everyone nowadays. [21:22] You can’t have it all… Fast, cheap or good: pick two. [26:13] Turnover and agency mergers have created a space where big projects are more challenging to land and people are having to wear more and more hats and work on broader skill sets. [31:54] Being able to specialize is a great career boon, as are results and word-of-mouth! [34:21] Jean speaks to art production shifting towards project management more and more, as well as the increasing pace at which things occur. [39:43] Jean and Heather talk about NDA’s, rights usage, and copyright. [46:21] You can be melancholy about the changes, but you have to adapt and grow. [47:08] If Jean wasn’t an art producer, she would be painting in her studio! [49:09] Heather thanks Jean for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode More about our guest Jean Wolff on LinkedIn More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	12 Aug 2019	023: Mark Pakulski, Freelance, Currently with Nike Global Brand	00:46:52
After working for agencies, Marc Pakulski went freelance and now works with Nike. But before his 15 years of Art Production experience, he used to work with Prince! Tune in for an enlightening chat on what it takes to work in this industry and what working brand-side means. Key Takeaways [:31] Heather introduces Marc and asks her guest to talk about who he is, where he is from, how he found his way into art production and what important skills he learned along the way, but first: how did Marc end up working on Prince’s music videos?! [7:08] Marc touches on how Nike keeps their image relevant through up-and-coming artists as well as influencers, but the combination of motion and stills has been the driving change in the industry as he has seen it. [11:20] Marc has an interest in new points of view and tries to keep current on unique styles and trends in photography, but a huge part of how a photographer is chosen is creative partnership. [15:43] Reps and agents are Marc’s primary source for finding photographers but he does build his own list of people to draw from. All of those resources do involve some visit on Instagram. [17:45] Providing more information about themselves and their other work is important for photographers to do because it offers additional insight on how that artist’s vision and perspective could steer the whole project, and Marc does share that information with the creative teams. [22:39] The estimating process brand-side at Nike takes a long time because most of the details need to be worked out internally and all of the teams are involved. [25:17] For more conceptual work, Marc will ask for treatments in order to get a more tangible feel for how the photographer’s vision will translate, and the treatments are shared with the creative team. [28:28] Triple-bidding is not systematic but it is sometimes done for scope or budget reasons. [31:25] The creative teams at Nike do offer their own suggestions of people they want to work with that they have found through reps, agents, Instagram, online publications, etc. And creatives in general love discovering new artists. [40:38] Heather asks Marc a few personal questions, thanks him for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Nike Prince Fallon Olson More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Marc Pakulski on LinkedIn Marc Pakulski on Twitter
	21 Mar 2022	082: Anya Mills, Content and Art Services Director, The Martin Agency	00:43:49
Anya Mills has been producing for over 30 years and is currently the Content and Art Services Director at The Martin Agency. After starting her career in Tokyo as a creative, she quickly realized helping ideas come to life was her true calling. Moving from New York city to Richmond, Virginia in 2001, she spent 10 or so years at the Martin Agency and then took a leap to the client side where she produced a proprietary typeface and started their production and photo department. She recently returned happily to Martin diving back into the role of art buying and art production. In their conversation, Heather and Anya explore the importance of relationships, challenges faced during the pandemic, and how Heather brings her experience as a creative to the role of producer. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Anya Mills on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	13 Nov 2023	101: Pete Anderson and Robyn Swierk of Freshworks	00:40:11
In this episode of Dear Art Producer, Heather Elder, is joined by Robyn Swierk, the Senior Creative Program Manager, and Pete Anderson, the Global Video Lead, both from FreshWorks During the discussion, Robyn and Pete share their roles at FreshWorks, their workflow, how they engage with artists for projects, as well as tips for how artists can effectively pitch their work. They also reveal their predictions for the remainder of 2023 and share their dream jobs. Listen in for valuable insights into the creative process at FreshWorks. Stay tuned for more episodes of Dear Art Producer, bringing you the inside scoop on the enthralling world of creative production. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Robyn on LinkedIn: https://www.linkedin.com/in/robynswierk/ Find Pete on LinkedIn: https://www.linkedin.com/in/pete-anderson-a689106/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	10 Feb 2020	043: Michael Kaminski, Executive Producer Director of Production, JUICE Pharma in New York	00:49:16
Heather is honored to welcome Michael Kaminsky to the show. With 15 years of experience in-house as well as experience as a photographer himself, Michael brings a wealth of information, tips, and insights and just all-around wisdom to listeners. Key Takeaways [:30] Heather introduces Michael and asks him to share the story of how he made his way into in-house photo and video production by way of photography — shooting rock stars such as The Rolling Stones, Nirvana, U2. [7:02] Michael speaks to the importance of paying your dues and surrounding yourself with mentors and people that are stronger, better, and faster than you. [8:02] Heather and Michael talk about three kinds of persistence — one of them is a no-go! And they touch on the networking aspect of this business. [11:34] There aren't many things people don’t know about Michael, except this one thing he ate for B.B. King! [12:57] Michael gives a detailed explanation of the inner workings of content creation at JUICE pharma. [16:42] Finding photographers and directors primarily comes through in-person meetings, but today’s world offers so many avenues! Michael likes email, websites, and postcards (he has a piece of advice on this one). [19:13] Michael shares his biggest contact ‘DO NOT DOs,’ unless you want to be blacklisted. [20:23] Creating a story or a brand for yourself as a photographer is important to the extent that Michael’s team will be looking at all possible information they can find but the real key is how you connect with the creative team. [26:20] Heather shares the story of how Michael gave her the initial confidence boost not to ask who was bidding alongside her photographers. [29:57] Michael shares the good and bad details of the new era of bidding in terms of budgets in his corner of the world. [36:40] Motion projects are an integral part of Michael’s work and if the project is meant to be broadcast, the pick will almost definitely go to a commercial director; Michael explains why this prejudice may be. [39:49] Michael shares his advice for photographers looking to do motion work. Having no motion isn’t an option anymore. [44:25] Working with well-established photographers that aren’t repped is okay, but a rep just makes everything simpler! A young photographer should consider getting repped when they aren’t able to keep neutral about their work. [47:36] Travel, surf, and photography are what Michael would do if he wasn’t a producer. [48:45] Heather thanks Michael for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode JUICE Pharma B12 Studio More about our guest Michael Kaminski on LinkedIn More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	08 Sep 2020	064: Adina Hilton, Producer at Dagger	00:37:07
Adina Hilton is a Producer at Dagger in Atlanta. Dagger is an independent agency that recently won Silver in AdAge’s Southeast Small Agency of the Year. And despite the pandemic, it is still growing. Adina produces all of the video and photo shoots at the agency, and her busiest account is the social work they do for Aflac. Heather and Adina talk about the important role of mentors, taking your mental and physical health seriously in your work life, directing talent remotely, developing Covid production guidelines, organizing multiple backup plans and production “bubbles.” They also discuss marketing to producers and agencies with solution-oriented messaging, supporting local businesses and multitasking successfully. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Producer Adina Hilton on LinkedIn. Mentions: Create in Place Directory - Produce still and motion content now with photographers and directors working from home. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	16 Oct 2020	067: Jason Lindsey, Photographer and Director	00:38:34
Jason Lindsey is a Photographer and Director on the Heather Elder Represents roster. Jason was a creative director in a previous life, and he shares how those skills help him navigate our new normal. Heather and Jason talk about creating meaningful content under Covid restrictions, researching safety protocols, streaming technologies for on-set and on-location (cellular internet, wireless hotspots, multiple carriers, etc.) and pre-production. They also discuss Covid protocols, managing streaming calls and communications for clients, what agencies and clients can do now to prepare for the content they want in the future and using Covid as a creative inspiration versus a restriction. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Jason Lindsey’s portfolio site here: https://jasonlindsey.com/. You can also find Jason on Instagram @JasonLindseyPhoto as well as on LinkedIn. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	02 Apr 2020	052: Jennifer Dee, VP/Director Integrated Creative Services at McCann Health	00:38:15
Jennifer Dee is VP/Director Integrated Creative Services at McCann Health in New Jersey. She’s been with the agency for 25 years, and she and Heather discuss some of the things McCann Health is doing to humanize this virtual working experience for its employees, pivoting in-the-moment on productions (from live action to CGI), how they’re attempting to execute even when the timelines haven’t shifted, telling great stories with limited storytelling tools, the value of a steady stream of stock from artists, how talent is the biggest pain point, setting new production precedents and expectations, marketing to agencies and the future of productions. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode House Party Face-to-Face App More about our guest Find Jennifer Dee, VP/Director Integrated Creative Services at McCann Health on LinkedIn More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	26 Aug 2019	025: Ilona Siller, Art Producer at BBDO	00:41:31
Ilona started as a receptionist and worked her way up to art production — a position she has now worked in for 17 years. She shares quite a few practical tips and a lot of insights on her experience. Key Takeaways [:31] Heather introduces Elena and asks her guest to talk about who she is, where she is from, how she found her way into art production, and what important skills are required for this line of work. [7:43] The biggest change Ilona has seen on the agency side of the industry is that the amount of work and assets that are produced has increased exponentially over the course of the last 10 years. [9:37] Shooting print only simply does not exist anymore, and Ilona understands the client’s side of things in terms of getting more for your money and time — especially on shoots abroad — but it does require everyone to be a little more knowledgeable. [11:08] Broadcast is separate in the way that they create the ad spots, but in terms of social media videos, that is more integrated into Ilona’s shoots. [12:01] When it comes to print shoots with motion components, Ilona looks for photographers that can serve as a DP and work closely with a videographer. [14:46] Heather and Ilona discuss the challenges of photographers having to work a video component, the real differences between the two media, and how it all plays out on a client account. [16:44] Choosing a producer for a shoot is something Ilona has done before but it’s more important for the photographer to be comfortable working with a producer so she generally lets them pick. [19:43] Getting Ilona’s attention can go through mailers and some website referral but mainly it’s about people doing their research before reaching out: look at what the producer is working on, how you can be relevant to their work. [24:30] Ilona suggests that you put your name and your specialty in the subject line of the email, it’ll leave its mark! [26:38] The hardest thing about bidding for Ilona is the ever-changing creative list, the client will add as they go without realizing that it may add a day. A lot of the time, there is a favorite before the bid starts, however it can be changed with a weak or strong creative call. Finally, always leave something for the cost consultant. [29:52] Heather shares the “hairy arm” story — it also works well in a marriage! [33:32] Sharing who is bidding against whom is something that Ilona will do, but it all depends on her relationship with the agent — her fear is that the artist would change their art to please, and lose their uniqueness. Heather shares her own view on the subject, providing Ilona with the agent perspective. [38:46] What would Ilona do if she wasn’t an art producer? [39:35] Heather thanks Ilona for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode BBDO PDN More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Ilona Siller on LinkedIn Ilona Siller on Instagram
	24 Jun 2019	017: Eden Alaxanian, Senior Art Producer at MullenLowe in Boston	00:37:34
From one side to the other: Eden Alexanian went from being a producer for a photographer to Senior Art Producer and four years in art production is enough to see changes in the industry! Tune in for an interview on integrated campaigns, the importance of treatments and how your rep keeps you up to date! Key Takeaways [:31] Heather introduces Eden Alaxanian and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:35] Getting to know people is one aspect of getting better at your job, but getting to know what a job means to a person is something that Eden learned while working as a producer and tries to remember each time she treats a new project. [9:00] Eden touches on the questions she fields after a bid is turned down. [10:11] In the name of transparency and to save everyone some time, Eden tries to share the budgets up front. [13:03] Eden walks us through her side of the process once she’s received an estimate, from the cost consultants to the treatments and the client meetings. [16:35] On the evolution of treatments in the past years — photographers are gearing their work more and more towards director treatments; Eden explains what that is. Heather touches on the time required for good treatments to happen. [19:46] Clients are never on the creative call, the treatment is your way of speaking directly to them! [21:05] Getting Eden’s attention starts with a good up-to-date website, even if promos and mailers and Instagram are great. [24:08] Heather touches on self-promotion restrictions which prevent photographers from updating their books and places them in a strange position. [24:54] Eden’s sourcing go-tos are mostly reps but she does use her own categorizing system! [27:08] Even in the last four years, Eden has seen the increased integration of campaigns which requires really nimble photographers that can do more than just shoot video. [31:22] Heather and Eden discuss how rare it is to see their work out in the real world nowadays! [32:48] What is Eden known for on her team? [34:01] We are content producers in a time when what everybody wants is content! [35:41] Heather asks if Eden has advice for the Advertising 101 class! [37:00] Heather thanks Eden for coming onto the podcast and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode MullenLowe Boston University Sienna College Jacqueline Fodor More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Eden Alaxanian on Instagram Eden Alaxanian on Facebook Eden Alaxanian on LinkedIn
	03 Mar 2021	073: Carrie Nygren, VP / Head of Production, Laughlin Constable	00:32:10
Carrie Nygren is VP / Head of Production at Laughlin Constable and is based in Milwaukee. She has been there for 27 years with previous roles including Art Director, Creative Director and Producer. Heather and Carrie talk about the value of working in a variety of departments in any organization, thinking about what the camera does, needs and sees, the importance of being nimble right now and how clients are asking for content that lives across every platform. They also discuss experimenting with ways to record video and audio remotely, the value of creative treatments, understanding licensing, rights and usage and marketing to agencies. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Carrie Nygren on LinkedIn here. She also has a portfolio site featuring her artwork: http://www.cnygrenart.com/ and is on Instagram @cnygrenart. Mentions: Artist Management Association Source Creative More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	17 Feb 2020	044: Adrienne Darnell, Senior Integrated Producer at 360i	00:41:56
Adrienne Darnell comes on the show to share her own unique style of production and film photography. She is a bold, fearless, creative museum goth and she shares a wealth of hope and advice for driving your own path in a changing industry. Key Takeaways [:30] Heather introduces Adrienne and asks her to share the story of how she made her way into production and photography from studying to be an English teacher in Alabama. [5:17] A lot of Adrienne’s current job is to find new talent; she touches on how her own path informs why she does what she does. [8:06] Treatments are super important especially as competition increases. Adrienne and Heather talk about the increasing ask for curated PDF and the labor-intensive bidding process. [11:39] Instagram is a huge tool for finding photographers — that’s where you’ll find the new and the unusual — even if she does do meetings and use books and websites. [14:24] Adrienne talks about commercial shoots with inexperienced photographers, it’s important that everyone be aware and on-board. [17:01] Heather and Adrienne talk about the changing landscape of portfolio shows. [18:14] Adrienne walks us through her out-of-the-ordinary bidding process; she doesn’t follow the traditional rigid format and her creatives trust her. [20:27] The end of the triple bid and the rise of the cost consultant. [22:36] Adrienne’s work relies heavily on cooperation between different artists to maximize the reach of every project. [27:17] Motion is a ‘sine qua non’ condition today. Adrienne shares an Absolut story of motion. [31:23] Adrienne talks about her personal esthetic both as a producer and photographer — is museum goth a thing? [33:57] Adrienne shares important advice for producers starting out and people facing a changing industry. [38:58] “Darnell, find me a freakshow!” is what Adrienne is known for on her team. [39:24] Her favorite thing to do on a Sunday? [40:04] If she wasn’t an art producer, she would run a gallery. [40:57] Heather thanks Adrienne for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode More about our guest Adrienne Darnell on LinkedIn Adrienne Darnell on Instagram Adrienne Darnell’s photography website \| art production website More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	04 Sep 2020	063: Jonathan Hanusa, Producer at Bader Rutter	00:34:31
Jonathan Hanusa is a Producer at Bader Rutter in Milwaukee. He’s been working as a producer, director and musician for over 10 years. His background includes broadcast commercials, web videos, podcasts, indie films and music videos. Currently, he’s in a hybrid role as a traditional agency producer and lead producer for Bader Rutter’s in-house production resource. Heather and Jonathan talk about how to communicate your capabilities to agencies, clients and brands, techniques for collaboration, expectations around still and motion shoots, establishing the value of productions. They also discuss how video work shifted to podcasting during the pandemic, sharing information during this time and having back-up plans for talent and locations, pre-production and set choreography and marketing. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Find Producer Jonathan Hanusa on LinkedIn. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	19 Aug 2019	024: Lisa Kunst, Freelance Art Producer, Previously Senior Integrated Producer at Leo Burnett	00:37:57
Lisa brings numerous years of experience to the table; she is an industry veteran and has worked as an Art Producer for the likes of Frankel and Leo Burnett. Not only that, she owes her own graphic design studio which honed her eye for artistic vision. Key Takeaways [:31] Heather introduces Lisa and asks her guest to talk about who she is, where she is from, how she found her way into art production, and what important skills she learned along the way. [5:41]Lisa finds her photographers through resource websites, Workbook, AdEdge, LE BOOK, as well as her own massive digital files of photographers! [7:58] To catch Lisa’s attention, display your personal projects in a way that helps showcase your artistic voice and passion, have a website and Instagram — even if it’s a secondary resource for her. [10:31] Lisa recommends your website be really easy to navigate: organize your content in categories and use thumbnails. Don’t forget your contact information, including your phone number and address! [14:30] The estimate approval process varies with each client, but should usually start with a budget. There can also be a pre-bid which basically informs the scope and budget for the project. [18:39] Firm bids happen when some seriously detailed work has happened upfront, it requires a detailed spec sheet in order to produce a number that includes everything and is the final fee. [24:39] When print projects require a motion component, Lisa has found that clients have a better understanding of what they want to use motion for, but they are generally looking for efficiencies and bundling. Heather touches on the creative direction photographers sometimes have to provide when the client is unsure what to use their motion component for! [30:47] Lisa has a distinct personal aesthetic but her goal is really to provide the best suggestions, the best talent and the best team for the projects she’s working on. [33:24] Heather asks Lisa a few personal questions, thanks her for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Leo Burnett Frankel Workbook AdEdge LE BOOK More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Lisa Kunst on LinkedIn
	05 Aug 2019	022: Jodi Morrison, Managing Art Producer, Starbucks	00:43:58
Today’s episode is one of the few ones Heather has tackled with an art producer on the client’s side of things! Key Takeaways [:31] Heather introduces Jody and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [7:50] Jodi dives in deeper into her role at Starbucks and highlights the differences between working for a brand and working in an agency. [11:27] Starbucks does use advertising agencies and a lot of the work that shows up outside of the stores come from partner agencies. [13:16] Jodi does find that work flows freakishly fast on the in-house side, but it does lead to expectations becoming more and more intense. [16:26] The main way of grabbing Jodi’s attention is through her network — the agents and reps she knows, but she does recommend that the bulk of a photographer’s focus be on digital presence: Instagram, website, emails, and links, etc. [22:31] In terms of motion, some education still needs to occur internally with regard to photographers doing motion; it’s not necessarily a two-for-one! [25:48] Jodi walks us through the estimating process on her side and she shares that the concept isn’t always nailed down at that time, so she is required to explore estimates without knowing the scope of the creative! [29:10] Jodi does have a creative call, but she isn’t contractually obligated to triple bid, she touches on how working client-side offers a lot of flexibility. [31:42] The treatment is nice to have but for smaller contracts, it isn’t required. Jodi shares how she treats telling people when they didn’t get the contract. [35:33] Heather asks where the Starbucks creatives — who need to be trendsetters — find their inspiration. [37:39] Jodi shares some advice for photographers who are interested in being noticed by Starbucks. [40:30] Heather ask Jodi a few personal questions, and thanks her for coming on the podcast and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Starbucks More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Jodi Morrison on LinkedIn
	11 Feb 2021	070: Mattison Becker, Integrated Content Producer, Digitas Health	00:40:39
Mattison Becker is an integrated content producer with Digitas Health and is based in Philadelphia. Heather and Mattison talk about the transformation of art buyers to art producers to integrated content producers, remote production during COVID-19, communications best practices and remote streaming solutions. They also discuss creating meaningful content within the current protocols, estimating, treatments, producer recommendations and marketing. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Mattison Becker on LinkedIn here. Mentions: Zoom Discord Join Me More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	09 Dec 2021	080: Karen Lipker, Dir. of Creative Services, Davis Elen Advertising	00:36:26
Karen Lipker is Director of Creative Services at Davis Elen Advertising. She spent almost 10 years working in Photography and then branched out into creative services and production. Karen currently works on McDonald’s, Toyota, Smart and Final and the Purity Coffee accounts. Heather and Karen talk about the role of director of creative services, hybrid creative solutions using remote and in-person work, flexibility and the art of pivoting and what clients are asking for now. They also discuss how supply chain problems might affect brands’ product advertising for 2022, CGI as backup planning to lifestyle shoots, crew and studio space shortages and advice on bidding when they don’t know the budget. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karen Lipker on LinkedIn here. Mentions: LA Photo Works Le Book More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	28 Oct 2021	078: Chrissy Borgatta Liuzzi, Sr. Art Producer, Innocean	00:39:03
Chrissy Borgatta Liuzzi is Sr. Art Producer at Innocean Worldwide. She’s responsible for print, digital and social media. She’s worked on staff at agencies as well as freelance, so she has a comprehensive knowledge of photography, illustration and multimedia trends and styles. Heather and Chrissy talk about how some jobs can be as important as a college education, working on the very first iMac campaign, the experience gained from editorial work and how to be the hub of a team. They also discuss fully integrated productions, working with cost control consultants and advice for making treatments. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Chrissy Borgatta Liuzzi on LinkedIn here. Mentions: Webinar: AMA Presents Working Successfully with Production Consultants More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	23 Sep 2019	029: Jodi Miller Producer, Geometry Chicago	00:45:35
Jodi Miller has been in the industry since she was 19 years old. This breadth of experience has been serving her with Pharmaceutical contracts and now she uses her skills to produce shopper marketing. In this episode, she shares actionable tips for photographers without reps, what to do with SAG projects and what the most important thing she teaches to her mentees. Key Takeaways [:31] Heather introduces Jodi Miller and invites her to explain what shopper marketing is and to touch on what her career path has been like. [3:15] Jodi and Heather exchange on the importance of mentoring in this field. [5:25] Jodi shares what the biggest thing is that she tries to teach in this business — and why everyone needs to fail at it to understand truly. [9:25] When it comes to change, the most obvious one to Jodi has been the reduction of budgets coupled with bigger asks in smaller time frames. She also touches on how to handle clients who have too small budgets and too little timing. [14:52] Jodi’s a little bit old school when it comes to getting to know new people, so mailers still get her attention but she insists that the most important aspect is that the work be applicable to her projects. [16:42] Setting up a new vendor is pretty standard in agency settings, Jodi breaks down the steps. She also opens up the conversation about how she talks to her clients about billing. [20:55] Heather talks about the particular situation she finds herself in with regards to working in California. [23:02] Jodi gives her take on the advantages of working with reps and some tips for photographers who don’t have one: serve yourself better! [26:49] Motion demands are increasing and Jodi’s a huge fan, even though it’s a lot of work. She shares what the variables are for deciding who will be chosen to do a shoot that includes a motion aspect. [30:16] If you have a SAG project, get an amazing paymaster! What is a paymaster exactly? [32:14] Most of Jodi’s productions are video so her clients tend to know what they’re looking and she does let them choose their own producers. [34:50] Heather asks Jodi to talk about what her experience as a woman in this business has been. Jodi also offers her perception of gender issues in the industry. [40:17] Jodi asks to hear Heather’s perspective as a rep when it comes to female photographers’ positioning in the business. [43:20] What would Jodi do if she wasn’t a producer? [45:01] Heather thanks Jodi for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Jodi Miller on LinkedIn
	08 Jun 2020	058: Alicia Hansen, Founder & CEO of N.Y.C. SALT	00:33:59
Alicia Hansen is a professional photographer and Founder of NYC SALT, a non-profit organization which creates opportunities in visual arts and pathways to college for underserved New York City youth, by engaging them in a rigorous blend of professional photography instruction, one-on-one mentoring, college-preparatory workshops, and career exposure. Heather and Alicia discuss how the SALT youth development program works, positive anecdotes and success stories, approaches to online portfolio reviews and the Prints by Salt Print Sale. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Alicia Hansen, Founder & CEO of NYC SALT on LinkedIn. Mentions: NYC SALT - https://www.nycsalt.org/ SALT Print Sale - https://printsbysalt.com/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	21 Mar 2025	114: Mary Olson, Studio Director	00:53:59
In this episode of Dear Art Producer, Heather Elder sits down with Mary Olson, the Studio Director at Calcium + Company, to explore her multifaceted career and passion for problem-solving in the arts. Mary speaks about her journey from fine art photography to engineering cutting-edge production designs for high-profile clients like Ferrari, Sony, and Boston University. The two discuss the evolving challenges in the creative industry, the role of AI, the importance of sketch-based collaboration, and the unpredictable nature of art production. Mary also shares valuable tips for artists striving to land projects and the significance of maintaining a diverse and adaptive skill set. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Mary Olson on LinkedIn: https://www.linkedin.com/in/mo-profile/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	21 Feb 2021	072: Rachel Perez, Creative Producer, Leo Burnett	00:41:22
Rachel Perez is a Creative Producer at Leo Burnett and is based in Chicago. She is working on an array of clients such as Marlboro, PediaSure, Bridgestone, Nintendo and Reddi-wip. Heather and Rachel talk about remote shooting and the level of focus required, COVID shoot terms and conditions and what clients are asking for right now. They also discuss estimating and treatments, firm bids, cost consultants and photographer and director marketing. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Rachel Perez on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	15 Apr 2024	105: Alexis Coulter, Head of Production	00:52:16
In this episode of Dear Art Producer, host Heather Elder sits down with Alexis Coulter, the dynamic Head of Production at adam&eveDDB West. Alexis shares her fascinating journey from a self-proclaimed 'theater kid' passionate about storytelling, through her early career beginnings in TV and PBS, to her eventual emergence as a leading figure in advertising, where she honed her skills across several renowned agencies before making impactful contributions at sweetgreen. The conversation also explores the challenges and triumphs of the advertising world, the nuances of creative collaboration, the importance of establishing authentic connections on creative calls, and the perpetual quest for talent. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Alexis on LinkedIn: https://www.linkedin.com/in/alexisstembercoulter More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	21 Oct 2019	033: Dawn Kleidon, VP, Senior Art Producer, FCB Health New York	00:54:35
Dawn comes on the show today and dives into a multitude of subjects ranging from photography not being the only option anymore, to where she picks photographers from, to the paramount importance of relationships — she shares what you should never hesitate to do if you’re looking to get yourself out there. Key Takeaways [2:05] Heather introduces Dawn and invites her to talk about how she built her career at FCB Health, grew within the organization starting as a creative assistant straight out of college, and who some key people were in shaping the path that took her to where she is today. [9:23] In an industry that has seen so much change, Dawn touches on the increased workload that is required of people in a day thanks to technology, but also on the incredible variety of artistic visions we get to see because of it! [12:20] Dawn shares the crazy process of getting to the final three photographer choices starting with concepting — and the months and months of back and forth with the clients to hone in on what they need, even if that’s photography! [14:35] Concepting is different in different formats whether it be animation, CGI, video or photography. Dawn talks about having clients testing multiple concepts at a time and having to manage all of those threads. Heather and Dawn discuss trends in format choices. [17:50] No is the usual answer Dawn gives to any photographer asking if they could have “done anything differently” to get a job: it all comes down to creatives falling in love with an image, or the creative calls going one way rather than the other. [20:41] On choosing photographers for bids — Workbook, AdEdge, and Agent and Rep websites are all places and tools Dawn draws inspiration for and uses to show her clients some options. [24:06] Heather and Dawn discuss the paramount importance of people and relationships in this industry, and Dawn stresses how critical it is that she be able to say “Yes, I have met them” when she’s asked, “Do you know this photographer?” [30:58] What makes a go-to person? Dawn lists the values and qualities that make those people shine. [34:40] If you are a photographer and you are debating whether or not you should try to get that meeting. Don’t. Always try — even trying counts! [37:45] Doing the right thing in business and being fair with people is the only way to do good business, and it goes a long way in the industry — everything comes back around. [39:46] Dawn touches on what the estimating process is like for her — ballparks are tricky but they’re a start! — and how everything is geared at making sure everyone comes to a level playing field. She also talks about how she handles showing the estimates to the clients. [47:02] Telling people they didn’t get the job, Dawn talks about why it’s so important to her. [53:03] What would Dawn do if she wasn’t an art producer? [53:39] Heather thanks Dawn for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode FCB Health BBDO More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Dawn Kleidon on LinkedIn
	01 Jul 2019	018: Dave Lewis, Senior Content Producer, Carmichael Lynch	00:41:53
Dave has been a freelance art producer and has done photo production before becoming a content producer. Today, he shares his experience and along with Heather, gives you some actionable tips as well as some good insight on the merging of the life and work silos. Key Takeaways [:31] Heather introduces Dave Lewis and asks her guest to talk about who he is, where he is from, and how small towns are the best! [2:35] From photo production to art production to content production: what skills has Dave garnered that are most important and how did he come to work in advertising? [5:25] Dave has found that a lot of the things he produces are now destined for the Internet and that the clients are getting more and more specific. [7:00] Creatives need to be more and more nimble and a lot of content is now produced in-house but the variety of sources for the material Dave needs has multiplied in the past years. [9:48] Heather asks about the ins-and-outs of working with influencers — a frequent listener question: Is the pricing structure different? [12:45] Considering the increasing amount of resources available to advertising agencies, Heather shares a tip for photographers: Add to your arsenal! [14:40] How do you get Dave’s attention? Personalized emails — show you’ve done your research and that you’re interested and note that mail is making a comeback! [20:48] Heather and Dave discuss how everything you do in life informs everything else: Life silos and work silos are breaking apart. [23:30] When a photographer has an Instagram account, should they show only their work (personal and commercial) or should they curate some of their life as well? Dave has both a professional and personal opinion on the matter! [26:14] Dave shares one thing he likes to see people do on their Instagram page — show you love your work and show what you love, tell your story. [29:30] Dave’s estimate approval process is pretty straightforward; he walks us through a usual bid and shares what use he makes of treatments — it is always shared with the client! [34:55] How does Dave let a photographer know they didn’t get the job? [39:22] If he wasn’t an art producer, Dave you probably do something with food! [41:16] Heather thanks Dave for coming on the podcast and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Carmichael Lynch Fallon Martin Williams Art Gallery 801 More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Dave Lewis at Carmichael Lynch Dave Lewis’ website Dave Lewis on LinkedIn Dave Lewis on Instagram
	17 Jun 2019	016: Owen Bly, Senior Producer and Art Buyer, Pereira O’Dell	00:41:26
Owen shares his love of the print media, as well as his love of music on this informative interview with an industry veteran. Tune in for a candid exchange on the evolving world of advertising, the Golden Age of San Francisco and an accidental Super Bowl ad. Key Takeaways [:31] Heather introduces Owen Bly, they talk about awesome San Francisco, and she asks him to talk about who he is, where he came from, and how he found his way into art production, starting with his Honolulu break! [8:22] Owen talks about how the industry has changed during his 31-year career, from the enormous impact of technology to the way clients see the role of ad agencies today. [10:40] Heather asks Owen to dig deeper into the changing relationship between client and agency — asking what if advertising were invented today and experiential ways to stay relevant. Owen shares an example of experiential advertising at Pereira O’Dell. [13:34] Owen accidentally produced a Super Bowl ad! [15:24] How does a photographer remain relevant in this changing industry? Keep or find a rep — they know everybody! Personal relationships will get you a long way to grabbing Owen’s attention. [20:50] Instagram, illustration books, random portfolios, and mailers are good ways to push through the crowd and get to Owen’s eyes. [23:55] Owen details what bids look like for him: from about 20 photographers to about three finalists and three estimates for the client. But all in all, talking is the most important way to figure out fit — creative calls are key. [27:57] The work of a photographer used to speak for itself, but a change of mindset has become necessary and personal branding has become a big avenue to differentiate yourself. Owen gives a recent example he encountered of personal branding for a photographer. [33:25] Owen touches on the in-house studio phenomenon as well as his reluctance to use CG unless absolutely necessary. [35:15] Owen and Heather remember the Golden Age of advertising in San Francisco. [36:50] If Owen wasn’t an Art Producer, what would he do? [38:06] Owen shares a story from his Honolulu years. [40:38] Heather thanks Owen for coming onto the podcast and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Pereira O’Dell Grumpy’s KWMR — Owen’s radio show Red Meat More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Owen Bly on LinkedIn
	27 Jan 2020	041: Haley Silverman, Freelance Integrated Producer	00:41:15
Haley Silverman joins the podcast to share her experience working as a freelance integrated producer in many different agencies. She speaks to the industry changes she has seen, the most important things to have on your website, the advantages and disadvantages of working freelance, and her distracting Corgi. Key Takeaways [:30] Heather introduces Haley and asks her to share the story of how she made her way into production by way of being a rep and going crew side! [5:11] Haley touches on what each of the roles she played has given her both professionally and personally. [6:23] Who did Haley meet on her very first commercial shoot? And you’ll be surprised to find out what her creative outlet is — Heather and Haley digress a little! [7:21] Haley on obstacles she overcame and what freelancing has allowed in terms of freedom from politics; Heather shares her own story in that regard. [9:36] Having freelanced at many different agencies, Haley shares her perspective on the changes and trends she has witnessed, starting with the de-siloing of production departments. [12:40] Getting and staying in touch with Haley doesn’t go through promos so much anymore, but email is a great way to keep up-to-date and schedule meetings — an important note though: be careful with name spelling; getting it wrong shows a lack of attention to detail. Haley and Heather share good tips on getting yourself noticed the right way. [17:23] Haley’s resources for finding photographers and directors range from her own selection of bookmarks to the new app Komyoon — she takes a moment to explain how it works — as well as some events. [23:30] Getting jobs approved is now long and arduous, Haley walks us through the usual process for her as well as the reasons why things tend to take so long! [25:30] Haley takes us through the usual client meetings as well as what they see, what they get, and what they generally ask for. [26:55] Common photographer and rep misconceptions on the process. [28:11] Heather shares a situation that happened to her and asks Haley about her take on it: how much is too much? Haley shares how she feels about letting down the people that haven’t had the job. [33:27] Haley does more motion than still these days; she chances some thoughts on why and how she chooses photographers and directors for the print/motion jobs. [35:24] To be considered for motion, show some categorized experience on your website as well as some variety. [37:12] What is Haley know for on her teams? [38:16] Making and eating pizza is Haley’s favorite thing to do on a Sunday! And finally, @corgitails is worth a visit and Haley shares what she would do if she wasn’t an art producer. [40:39] Heather thanks Haley for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Komyoon @corgitails More about our guest Haley Silverman’s website Haley Silverman on LinkedIn Haley Silverman on Instagram More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	11 Mar 2022	081: Nelson Luesse, Senior Integrated Print Produce, Argonaut	00:45:20
Nelson Luesse is a Senior Integrated Print Producer at Argonaut. He is a native New Yorker who, after a stint in the Navy, settled in the San Francisco area. His first job in advertising was at Goodby, Silverstein & Partners where he worked on Alaska Airlines, Starbucks, and Nike. Now with Argonaut he works on Cricket Wireless, NerdWallet, and the Zebra and enjoys developing his talents in all forms of production, not just print. In their conversation, Heather and Nelson explore the role of the producer and how some things have changed during the pandemic. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Nelson Luesse on LinkedIn here. Mentions: Le Book More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	06 Sep 2024	108: Elisa Morse, Executive Producer and Piece Mill Founder	00:46:13
In this episode of Dear Art Producer, Heather Elder welcomes Elisa Morse, founder and executive producer of the commercial production company, Piece Mill. Elisa shares her journey from aspiring copywriter and theater major to becoming an on-staff producer at Snapchat and eventually founding her own forward-thinking production company in 2018. They discuss the impact of social media on commercial production, the evolution of industry standards, the importance of authenticity and collaboration, and the challenges and opportunities that come with flexibility in modern production. Elisa also shares insights about maintaining meaningful relationships, promoting a positive and inclusive company culture, and the significance of female leadership. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Elisa and Piece Mill https://piecemill.co/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	26 Aug 2020	062: Ally Godfrey, Senior Producer at Mary Kay	00:37:01
Ally Godfrey is a Senior Producer at Mary Kay and is based in Dallas, Texas. She’s on the global design team of global brand strategy and design, and she coordinates all still and video content for all Mary Kay global countries. Ally was formerly at The Marketing Arm and was also a rep. Heather and Ally talk about understanding the post-production process with motion projects, set efficiency, broadcast producers learning more about still photography, pivoting productions in the time of Covid. They also discuss making as many creative decisions as possible in the pre-production process, virtual art direction and insights around how creatives are marketing themselves--especially speaking to how they’re shooting with safety protocols. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Senior Producer Ally Godfrey on LinkedIn and Instagram. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	14 Apr 2020	054: Renee Jung, VP/Executive Art Producer at Area 23	00:31:00
Renee Jung is VP/Executive Art Producer at Area 23 in NYC. She is an award-winning art producer who began her career as a photographer but realized being behind the scenes was more of her calling. She spent many years as a photo agent and producer to then find that the ad agency life was where she wanted to be. Heather and Renee discuss the challenges with balancing the to-do list and taking care of oneself emotionally while WFH; photographers who are setting up shoots in their homes with their families; solutions for creating content using CGI, 2D illustrations and stock; marketing strategies; advice on housekeeping and reflecting on your work during this time; and the future of productions. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest Find Renee Jung, the VP/Executive Art Producer at Area 23 on LinkedIn More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	26 Apr 2024	106: Cassie Bull, Freelance Producer	00:48:36
In this episode of Dear Art Producer, host Heather Elder converses with Cassie Bull, a VP Executive Freelance Producer, exploring her impressive journey within the production industry. They delve into Bull's beginnings in PR, her transition to an ad agency, and her evolution into a respected producer known for her creative and adaptable approach across photography, animation, original music, sound, and broadcast video production. The conversation illuminates the importance of adaptability, the art of maintaining work-life balance amidst busy schedules, and the nuances of the creative process in freelancing. Also discussed is client relationships, the critical role of treatments in pitching, and trends in pharma advertising. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Cassie on LinkedIn: https://www.linkedin.com/in/cassie-bull-b0658a33/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	06 Oct 2021	077: Aragorn Fenton, Head of Production, Motive	00:44:30
Aragorn Fenton is Head of Production at Motive in Denver. He works across a wide range of formats, including video, stills and animation. His career began in Australia and moved to the U.S. 7 years ago. His clients include Mountain Dew, Pepsi, Ruffles, Activa, Horizon, Burger King and Ram. Heather and Aragorn talk about his initial interest in documentary production and film making, how he’s known to be a straight-shooter, what his role involves, producers that do more than just transfer information and remote shooting. They also discuss building and confirming crews, how to make production consultants your partners, paying for treatments and the selection process. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Aragorn Fenton on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	28 Oct 2022	091: Nicole Schiavo, Associate Producer	00:32:26
On this episode of Dear Art Producer, Heather sits down with Nicole Schiavo, Associate Integrated Producer at DDB Chicago. Nicole has been in her role for six months now. Her team at DDB speaks very highly of her and, as you will see, her enthusiasm for our industry is infectious and very much appreciated. In her free time, Nicole is an avid foodie and enjoys cooking and baking new recipes. In their conversation Heather and Nicole discuss the role of Associate Producer and what it means to establish yourself in the industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Nicole on LinkedIn: https://www.linkedin.com/in/nicoledschiavo/ Resources Mentioned: Artist Management Association Usage Glossary https://artistmanagementassociation.org/glossaries-and-definitions More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	15 Jul 2019	019b: Part 2 of 2, Producers from Facebook, Old Navy and Uber Eats are guests on this special episode recorded live, sponsored by the ASMP with guests Suzee Barrabee, Ken Zane , and Shayla Love.	00:58:30
Today’s episode is Part 2 of a special two-part interview with three brand-side art producers; jump back in for the rest of this awesome conversation with Ken, Suzee, and Shayla. Key Takeaways [:31] Heather welcomes listeners back to this special two-part live recording of Dear Art Producer and picks up the conversation with her three guests. [1:12] Motion came into photographer’s arsenal only a few years ago so some are now already directors and some are still figuring out the basics. Heather asks her guests what requirements they have as it pertains to motion. [2:07] Suzee explains that there are many configurations that depend on the client and project and that there is a learning curve since it’s a growing field. [3:38] Ken finds that it’s really easy to sell a photographer taking care of motion because it guarantees an aesthetic uniformity. [6:17] Shayla always needs some motion component. When the brief requires some video but the bulk is stills, she will look for photographers who are apt at motion or turn the stills into a GIF. [9:00] Heather speaks to the difficulties she encounters when agencies ask for ‘motion’ estimates without the client having any clear idea of what they want. [9:53] Ken is guilty of exactly that with Heather! [10:55] Everyone shares their perspective on and experience with ‘behind-the-scenes’ videos… Q.A. [14:23] Audience question: When looking at a photographer’s website for motion, what is the best format? Condensed reel? Finished products? And what about photographer/directors? [14:40] Ken, Suzee, and Shayla all say that raw, edited, and finished products should be on your website. [16:44] Heather’s advice for photographers looking to start with motion: Have a motion solution for your client. [19:22] Heather moves the conversation to treatments to ask how they are used, and what they should include and exclude. [20:00] For Shayla, treatments are a luxury that happens if time permits, and it does introduce the approach the photographer is going to take, which is really helpful if you’ve not worked together often and really useful for pitching the estimate. [21:22] Suzee echoes Shayla’s answer and adds that it helps drive the creative as well as logistics conversations around the project. But she does underscore how the number one most important driver for the final choice is the creative call. [23:49] Ken touches on what he expects from a creative call and treatments and how important they both are in terms of showcasing your vision, passion, confidence, and appreciation for the project. [26:36] Shayla speaks to the opportunity for “extra credits” that treatments and creative calls offer. [27:32] Heather reiterates the critical importance of being ready for the creative call — if you haven’t read the brief, say no and set a different date! Q.A. [29:43] Audience question: It sounds like there is no right way to do treatments, but ultimately what is a good treatment? Is it showcasing your experience to do a shoot? The research? [31:02] All of the above says Ken; he shares a couple of professional stories. Q.A. [34:44] Audience question: Have people ever charged for a treatment? [34:56] Suzee explains that it’s the cost of doing business and they would not pay for a treatment — but if you feel like you’re being taken advantage of, ask yourself questions. [36:08] Heather steers the conversation towards estimating and what it takes to get a job approved on the art production side. [36:56] Decks, decks, and more decks are Shayla’s constant work for relaying the information and data to the creative team in order to get to the unbiased best option for that project. But the speed of it depends on the company: Uber Eats is lightning fast at making those decisions. [39:08] Facebook has a very clear but rigorous process and Suzee does find that larger companies tend to have heavier red tape to wade through. [40:25] Cost consultants will add about four days to the whole process. [41:56] Suzee will call you if you didn’t get the job but the way she is able to articulate the why of that decision, or not, has gotten Heather thinking about how she asks for that information! [43:53] Ken chimes in with the idea that anyone who is bidding is the winner — among hundreds of possible portfolio. And Shayla shares the most common reasons you didn’t get the job, it’s the creative call… Q.A. [47:01] Audience question: So you bid for a new client and lost, how do you follow up with that relationship productively? [47:27] Heather offers some ideas, the door is open; gently foster the relationship, some new work updates, and count on the timing. Q.A. [50:08] Audience question: What are the macro trends in advertising budgets recently? Is photography shrinking in the face of motion? [50:46] Motion still takes up the biggest portion of the budget pie and there is a marked increase in the demand for motion within stills projects. However there are channels that always require stills, so the days of shooting stills are more numerous than motion. Q.A. [53:42] Audience question: A lot of the stuff up on client sites is not relevant to what they are currently doing, how do we get that information? [54:35] Heather offers that you should ask the person that gave you the meeting in the first place, they will be a great source of information. [56:15] Ken offers up a tip wrapped in a personal story, show the work that is relevant, but show the work you love to do, it’s who you are. [57:53] Heather thanks everyone for this awesome experience and invites listeners to tune in for future episodes. Thanks for listening! In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode ASMP Create Space, Nicola Sottorio Media One Audio and Visual, Dan McGonagle Facebook Gap/Old Navy Uber Eats More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guests Suzee Barrabee’s website Kenneth Zane’s LinkedIn Shayla Love’s LinkedIn
	06 Apr 2022	083: Arpi Agdere, Producer, Wieden + Kennedy	00:32:26
Arpi Agdere is currently the Art Producer at Wieden + Kennedy. Originally from Istanbul Turkey, Arpi worked for 7 years as an in-house art producer at Vans in Los Angeles and has experience working on both sides of the camera as well as within production companies and creative studios. She has a BFA from Art Center College of Design and is deeply rooted in fine art. She also loves giving back to the art community by doing portfolio reviews and providing mentorships for creatives at every age. In their conversation, Heather and Arpi explore the joys and the challenges of being an Art Producer in this day and age and how COVID protocols are simply part of production now. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Arpi Agdere on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	22 Apr 2022	084: Raquel Duarte, Integrated Content Producer	00:55:27
Raquel Duarte first conquered the publishing industry with an internship at Glamour Magazine while also working as a studio manager and on-set assistant for fashion photographer Jon Ragel. She then shifted gears to representing and producing for a roster of renowned photographers, as an artist’s agent at AFG Management and later Marge Casey. Today, she applies her experience and expertise as a freelancer by producing for advertising agencies, such as Arnold, Lloyd&Co, Directv, Translation, Pereira O’Dell, Interesting Development, YardNYC, AirParisNY, amongst others. Raquel has been honored to guide the creation of campaigns for global brands, such as Timberland, AT&T, Remy, Martin, Crate & Barrel, and Alaska Airlines to name a few. Raquel applies her working motto of making “content that we are proud” of to every aspect of her 20 plus year career and has always embraced the challenge of an ever evolving advertising industry. In their conversation, Heather and Raquel dive deep into the challenges of being a freelance producer, remote work, the evolution of the producer’s role in such a dynamic industry, as well as insight into Raquel’s personal working style and processes. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Raquel Duarte on LinkedIn here More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	26 Jun 2020	060: Doug Menuez, Photographer and Lynda Goldstein, Producer	00:36:07
Doug Menuez is a professional photographer based in New York, and Lynda Goldstein is a freelance producer with Pix Producers. They collaborated on a project called “Sheltering” following strict Covid-19 CDC guidelines with PPE and social distancing. Heather talks with them about pre-production best practices, production safety support, choreography on set, compliance personnel, finding talent during the pandemic and how to best work when clients aren’t present. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Find photographer Doug Menuez on Instagram. Find Lynda Goldstein on Instagram. Mentions: “Sheltering” More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	19 Jun 2020	059: Tim Tadder, Photographer and Dahlia Weidmann, Executive Producer	00:50:48
Tim Tadder is a professional photographer based near San Diego, and Dahlia Weidmann is Tim’s executive producer. Heather talks with them about estimating jobs and creating content within the Covid-19 protocols as well as sourcing shoot protocol information (CDC, APA, OSHA, etc.). They also discuss how Tim rediscovered his pure creative style when shoot sizes were minimized, creative collaborations by working remotely, the roles and responsibilities of safety officers on set, taping off department sections with colored tape that coordinates with arm bands (and other coronavirus safety protocols), streaming communication channels on set and what agencies and clients can do now to prepare what productions will be like in the future. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Find photographer Tim Tadder on LinkedIn. Find Dahlia Wiedmann on LinkedIn. Mentions: Barriers: A Tim Tadder Collection “Tim Tadder Prompts Contemplation with “Barriers” More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	26 May 2021	074: Kat Tushim, Creative Director, Upshot	00:39:12
Kat Tushim is a Creative Director at the Chicago-based marketing agency Upshot as well as a board member for True Chicago, a non-profit organization focused on supporting equitable development of young creatives. At Upshot, she leads creative teams with a focus on design and brand building. She’s worked across various industries for clients such as Chamberlain Group, Starbucks, Bibigo, Corona and Subway. Heather and Kat talk about the different career paths that lead to this industry, changes in marketing and advertising, skilled staff at agencies working across teams, the value of in-person collaboration and shoot culture. They also discuss equity in representation in imagery and storylines, content-building shoots, what is required on both the agency and client side to tell successful brand stories, being flexible on set to allow the creative process to take place and the value of treatments. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Kat Tushim on LinkedIn here. Mentions: True Chicago More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	26 Oct 2023	100: Sandra Gomez, SVP, Group Director, Creative Production	00:55:11
The 100th episode of the "Dear Art Producer," Heather Elder welcomes Sandra Gomez, Senior VP and Group Director in Creative Production at FCB Health. In their conversation they delve into Sandra’s illustrious career and contributions to the industry. Her journey from a production assistant to her current leadership role at FCB Health exemplifies the transformative power of passion and purpose in the creative field. Listen in as they discuss the importance of fostering a supportive work environment, utilizing efficient systems like for streamlining production, and the critical role of scoping and spec sheets in successful project execution. Also discussed is Sandra’s criteria for evaluating artists and the value of emotionally connecting with their work, and the significance of inclusivity in artist selections. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Sandra on LinkedIn: https://www.linkedin.com/in/sandra-gomez-834b714/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	05 May 2023	093: Kim Stoerker, Senior Integrated Producer	00:56:01
Welcome to Dear Art Producer. Listen in as host, Heather Elder interviews the talented Kim Stoerker, a freelance integrated art producer, on her inspiring journey from college student to one of the most sought after art producers in the industry. Kim shares valuable insights on the ever-evolving role of art producers, the importance of successful creative calls and treatments, and the challenges of bidding on projects. But that's not all - the duo talks about everything from the changing role of technology in art production to the increasing importance of providing feedback to underdog photographers. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Kim on LinkedIn: https://www.linkedin.com/in/kimberly-stoerker-4621129/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	13 Apr 2020	053: Ken Zane, Freelance Art Producer and Curator at AtEdge	00:44:38
Ken comes on the show as the first repeat guest! This episode is filled with tips and advice as well as very thoughtful conversations about the current ways we work and how these can be improved to the benefit of all. Key Takeaways [:30] Heather welcomes Ken and asks him to share his background from being a photographer to freelancing today. [3:15] Ken shares a little about what he does at AtEdge and he talks about current styles. [7:00] The state of the industry has drastically changed and is poised to keep doing so, Kenneth shares his take on it and the challenges he sees on the horizon, from the rise of social to the extensive range of media formats available today. [11:20] Ken and Heather discuss the importance for a photographer to be clear on their studio capabilities. [12:35] The all-important creative call! Ken shares advice for the softer spoken or timid people: practice, and ask questions. [15:54] Treatment or call first? Heather and Ken chat about the possibility of sandwiching the treatment between creative calls! [18:30] Getting Ken’s attention follows a few usual paths, but he does love finding out a bit of personal information about the photographers he looks up. But more and more people have been reaching out to him through Instagram — despite him not checking messages until the last six months! [23:38] To all photographers out there: make sure you’re reachable! [24:08] AtEdge is going through a few upgrades, Ken shares which and why they’re being implemented as well as the cool face to face events! [28:28] Getting jobs approved is a long and painful process, Ken talks about the complexity of estimating with or without cost consulting and depending on the agency. [32:15] Ken speaks to the library usage questions he often fields and tries to clear up the misconceptions. [34:51] Sharing who is bidding against whom can lead to problems; Ken shares a professional story. [40:10] Ken shares what he’s been hearing from photographers around the coronavirus pandemic and the issues it raises for them. [43:45] Heather thanks Ken for coming on the podcast and sharing so much of his experience. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode AtEdge More about our guest Ken Zane on Instagram Ken Zane on LinkedIn More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	28 Oct 2019	034: Jamie Zimmermann, Art Producer, FCB Chicago	00:42:18
Jamie Zimmermann is new to art producing; she joins the show to give a fresh perspective. Having been a rep, she shares how having seen both sides of the fence impacts how she tackles the job. Key Takeaways [:55] Heather introduces Jamie Zimmerman and asks her to share the path that took her from studying photography in college, production, and repping, to where she is today. [4:45] Having been a rep, Jamie shares how she chooses to handle letting people know when they haven’t made the cut. Heather and Jamie also discuss what to do with large bid discrepancies. [8:13] Jamie touches on the budget differences she sees working with younger photographers as well as how social shoots manage to work with scrappier budgets. [11:44] Finding photographers for Jamie primarily goes through reps, because of the support system. [12:29] What advice does Jamie have for unrepped photographers looking to get hired? [14:27] Jamie will check a photographer’s Instagram to get a feel for their personality, but the creative calls are the biggest opportunity for photographers to shine: do make sure you talk! [18:55] Treatments are one way for photographers to show images they might not otherwise have had the opportunity to share, but they should always keep the client in mind: their vision needs to be readable by non-creatives as well (read almost literal). [23:06] Once the creative calls and treatments are in, Jamie finds that most of the time a clear front-runner will have appeared. [25:46] On sharing who bid, Jamie and Heather share their points of view and some interesting personal experiences. [32:35] Motion is an increasing ask — especially cinemagraphs — if motion doesn’t appear on a photographer’s website, she will move on to the next. [36:24] What does her team say about her? Jamie’s answer leads to a discussion on building strong relationships, transparency, and trust. [40:54] If not art production, what would Jamie do? [41:30] Heather thanks Jamie for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode FCB Chicago Sandra Ann Sanchez More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Jamie Zimmermann on LinkedIn
	30 Sep 2020	065: Steve Ross, Head of Production at Allstate	00:40:08
Steve Ross is Head of Production at Allstate in Chicago. He worked with McGarryBowen for years but recognized that the industry was changing and moved to Allstate where he’s helping to set up their in-house agency. Heather and Steve talk about the perspective of being on the agency side and the brand side, setting up new internal processes and structures in the time of Covid-19 and the limitations of shooting remotely vs. on-set. They also discuss padding pre-production and post-production time, more efficient communications processes and how artists are staying in touch. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Allstate’s Head of Production Steve Ross on LinkedIn. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	14 Mar 2025	113: Cleo Montagnana, Associate Art Producer	00:49:45
In this episode of Dear Art Producer, Heather Elder speaks with Cleo Montagnana, Associate Art Producer at BBDO New York. Cleo shares her journey from film production student to art producer, recounting her experiences working with major clients and her start in a small production company. They discuss the evolving industry, the significance of mentorship, the role of AI in production, and current trends in creativity and client demands. Cleo also touches on the challenges and benefits of treatments, the impact of agency mergers, and her aspirations for more hands-on set experience. The episode is rich with insights into the dynamic world of art production, emphasizing the importance of adaptability and continuous learning. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Cleo Montagnana on LinkedIn: https://www.linkedin.com/in/cleo-montagnana-003357171/ Cleo’s website: https://www.cleo-montagnana-portfolio.com/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	07 Oct 2019	031: Kathleen Candelaria, Supervising Art Producer and Senior Art Buyer, AbelsonTaylor, Chicago	00:41:56
[:31] Heather introduces Kathleen Candelaria and invites her to share the path that took her from studying accounting to realizing she needed an art outlet to where she is today. [5:05] Kathleen talks about the key skills that some of her mentors taught her: keep a cool head, negotiate with your team, and people will ask for the impossible. When things get tense, Kathleen just puts all her chips in transparency [7:20] Kathleen and Heather discuss how experience begets confidence and trust and how important these are in a changing industry. [9:42] Social media was a huge game-changer for the industry and meant that everyone had to adjust quickly, Kathleen touches on how it has affected her teams and work and how she chose to work differently as she gained experience with new technologies. [13:24] Getting Kathleen’s attention starts with the work itself, it has to speak to her, regardless of the medium you choose to communicate with her. Don’t gimmick it up, make it all about the work and if you can get a meeting with it, it’s a good bonus. She is also partial to handwritten and handmade things. [17:02] Heather opens up the conversation on creative calls and treatments — since they are the perfect place for a photographer to showcase their brand — to get Kathleen’s perspective on these two very different but complementary steps in the selection process. [21:54] Kathleen does use sourcebooks and saved emails but she’s not so much on social media. [24:44] Kathleen explains what found footage is. [26:42] Photographers that are repped have much more valuable resources at their fingertips. Reps provide a broader experience, more producers and in general — for difficult projects — a rep provides some peace of mind. [27:37] Heather has photographer listeners that fall into two repping categories: I am up-and-coming but not repped. I am experienced and prefer bringing things in-house. Kathleen shares important tips for photographers in these situations as well as her experience of both. [33:17] Getting a job approved starts with getting the budget and checking if the client’s ask is reasonable within those parameters. If the budget is inadequate, Kathleen will share it with the photographers so that they can get creative with their bids. [36:00] Kathleen picks up on another change she has seen in the industry and it’s about client education; she shares her experience in that respect. [37:26] Heather asks Kathleen a few personal questions: What she finds the most challenging in her job What she loves about her job Her favorite thing to do on a Sunday What would she do if she wasn’t doing this! [41:33] Heather thanks Kathleen for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode AbelsonTaylor More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Kathleen Candelaria on LinkedIn
	26 Mar 2020	049: Wendy Gordon, Executive Producer at Work Production	00:26:41
What does COVID-19 mean for the art production industry, and how can we prepare for the future? Wendy Gordon is Executive Producer of Work Production, an integrated content production company based in New York. In response to conflicting information and fears about safety, Wendy started the Facebook group "Production Resources Coronavirus" to provide a space where producers can share information, ask questions, and find community during this time of uncertainty. She joins the show to talk about what she's learning and how she's coping with social distancing. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode Work Production Facebook Group: Production Resources Coronavirus More about our guest: Wendy Gordon at Work Production Wendy Gordon on LinkedIn More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	22 Jun 2023	096: Liz Aviles, SVP Strategy and Cultural Insights	01:00:38
In this episode, Liz Aviles shares insights from the annual trend report she develops as Senior Vice President of Strategy and Cultural Insights at Upshot, a marketing agency that identifies insights and crafts strategies at the intersection of culture and commerce. From mindful maximalism to chaotic cooking, Liz explores the trends inspiring creative business innovation across various categories. Heather and Liz also discuss the impact of disruptions on art, the rise of micro-cultures, and the rapid growth of AI, and offer their insights on how creatives and brands can stay ahead of the curve. If you're looking to expand your vision and tap into the energy and appetite for change in the culture, this podcast is a must-listen! In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Liz on LinkedIn: https://www.linkedin.com/in/lizaviles/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	17 Jun 2022	086: Tanya Hotton, Freelance Art Producer	00:38:12
Freelance Producer, Tanya Hotton’s versatility allows her to integrate print, broadcast, and online projects seamlessly. Over the years, she has shot for consumer advertisers worldwide that range in costs from thousands to millions of dollars. She is an expert at stretching a budget and getting the most out of a tight deadline. Ultimately, it is her thoughtful and professional approach that allows her to create successful collaborative relationships with creatives, clients, noted photographers and talent around the world. In this dynamic conversation, host Heather Elder and Tanya Hotton talk about what her role as a freelance art producer looks like these days, what it was like for her during COVID when work stopped coming in, and how she finds her artists. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Tanya Hotton on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	12 Oct 2023	098: Aggie Ryan, Assistant Producer	00:38:30
In the latest episode of "Dear Art Producer," host Heather Elder engages in an insightful conversation with Aggie Ryan, Assistant Producer at Preacher, an advertising agency in Austin, Texas. Aggie shares her unique experiences in the world of advertising and filmmaking, highlighting projects like the Preacher confessional radio station at Willie Nelson's ranch and the importance of flexibility and adaptability in the industry. The episode delves into various aspects of the creative process, client interactions, and the evolving landscape of marketing, making it a must-listen for anyone interested in the advertising and production world in 2023. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Aggie on LinkedIn: https://www.linkedin.com/in/aggie-ryan-946a56159/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
	09 Sep 2019	027: Shari Goetz, Freelance Art Producer	00:43:39
Shari Goetz comes on the podcast today to talk about what being a freelance Art Producer means in today’s advertising market and she shares important tips on how to be hired back by an agency. Key Takeaways [:31] Heather introduces Shari and asks her guest to talk about who she is, where she is from, how she found her way into art production, and how much technological evolution and industry changes have shaped the way we work and the kind of work she does today. [6:13] Shari shares that the relationship with the client today is very different: there is a lot more client contact and they want a lot of assets and material for all sorts of usages with more and more limited budgets. So, an important part of her job today is communication to establish priorities. [8:05] Heather and Shari touch on greay areas in terms of roles and responsibilities that were created by this new client proximity which the client accounts people used to take on. [12:34] Heather emphasizes the importance of communication and prioritizing, especially when you have a client on siteon-site asking to add shots as you go! Shari shares some tips on how she handles these kinds of situations. [16:52] The producer hired by the photographer should Iideally be Shari’s complement, but depending on the person this doesn’t necessarily happen,; it’s not always what she calls a “magical shoot.”. [19:35] Shari walks us through the different ways the process can go from finding a photographer to getting a bid approved on her side. [22:11] Grabbing her attention primarily goes through agents and reps, but she still does use sourcebooks. Photography is very emotional and subjective so it’s often about how the images make her feel. [25:39] Heather and Shari share on what it means to be a professional photographer today, doing client service and managing teams… How many “B” people you can have without ruining your “A” team. [27:40] Shari talks about the defining influence of broadcast on the escalation of photographers’ workload, notably treatments which she finds to be an enormous time expenditure. [32:14] Shari will share who is bidding but it does make her uncomfortable sometimes: she tries to get all of the bids equal so that it’s only a creative call. [34:45] Shari asks Heather a question about talent agencies which leads to a discussion on usage and NDA’s and union and labor laws. [39:18] Is freelancing difficult? Shari touches on some of the challenges as well as the perks of freelancing. [41:20] Shari shares a tip for photographers — meet everybody from the agency that you can and make sure you make magic shoots happen: they will want you back again. [42:48] Heather thanks Shari for coming on the podcast, and invites listeners to tune in for the next episode. Thanks for listening. In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guest Shari Goetz on LinkedIn
	15 Jul 2019	019a: Part 1 of 2, Producers from Facebook, Old Navy and Uber Eats are guests on this special episode recorded live, sponsored by the ASMP with guests Suzee Barrabee, Ken Zane , and Shayla Love.	00:46:38
Today’s episode launches a two-part interview during which Heather jumps out of her usual format and talks to three amazing guests at the same time! Tune in for an insightful, casual conversation with Ken, Suzee, and Shayla. Key Takeaways [:31] Jay Michael Tucker, President of the Northern California ASMP chapter, introduces today’s guests: Suzee Barrabee, Ken Zayne, and Shayla Love as well as your host, Heather Elder. [4:33] Heather welcomes listeners to a special two-part live recorded series of Dear Art Producer and begins the conversation by asking her 3 guests how they found their way into art production. [7:08] Shayla talks starting with pizza delivery in Boulder Colorado and making her way to Uber Eats and everything creative in between. [9:15] Ken ran into photography through a program called City in a School and made his way to FIT and fashion photography before ending up at Gap, Inc./Old Navy. [11:27] Suzee was a lost soul who answered a want ad! [14:22] Suzee opens up the conversation about the differences between working the brand side vs being in an agency. [16:45] Shayla digs deeper into the idea that working client-side can become insular. [18:57] Ken weighs in on the pros and cons of the increased creative control that working client-side offers. [20:40] Changes in the industry have affected everyone; Heather is curious to know what other projects than photography her guests are hiring for. [22:38] Suzee talks about having a more holistic approach. You have a brief [built against a media plan] and money, and the question then becomes what is the best way to answer this brief. [24:26] Shayla shares the scope of decision-making that needs to happen to deliver on a brief, as well as the weight of performance and results that the producer has to shoulder. *Tip: if a photographer can provide the performance metrics for their past work, it can be a huge asset — and those metrics are very accessible for social media work — you can ask for that information. [29:33] Heather asks in a crowded marketplace, how do we get your attention? [30:09] Ken thinks mailers are great; go for larger formats so the work is showcased properly. Emails are good too, he does respond and will do in-person meetings when possible. Don’t hesitate to share your work! [34:59] Suzee shares what catches her eye. Being freelance, she does prefer emails to mailers (they take too much room in her house!). Every two months is a bit aggressive but she keeps an eye out for everything since she never knows what her next project might be. Instagram is huge for her, include your links in your emails. [37:19] Relevance is key to Shayla — she is brand-side so she has one focus. Use Instagram as a tool, pay the fees, and target people! Having a face and a conversation to remember is also important, so trying to get a meeting in helps and she often hosts reps. [41:28] Heather shares her own experience on the importance of meetings in person; art producers are asking to meet her photographers more and more. [43:35] Suzee shares a personal story about meeting a National Geographic photographer, even when time was short. [44:29] Love of photography drives the business and it’s important for everyone to make time to meet, even if time is always short. And on this note, Heather invites listeners to tune in for Part 2 of this interview! Thanks for listening! In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode* ASMP Create Space, Nicola Sottorio Media One Audio and Visual, Dan McGonagle Facebook Gap/Old Navy Uber Eats More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook More about today’s guests Suzee Barrabee’s website Kenneth Zane’s LinkedIn Shayla Love’s LinkedIn
	13 Jul 2022	089: Jamie Zimmermann, Integrated Producer	00:35:19
Integrated Art Producer, Jamie Zimmermann returns to the show to talk about what she is doing these days, how her job and life has changed over the course of a pandemic, and her approach as an Integrated Producer having been a photographer and rep as well. Since the last time Jamie was on the podcast, She's now living in San Francisco and is an Integrated Producer at Venables Bell & Partners and has expanded the types of projects she works on beyond art producing. This includes broadcast, digital content, and experiential. Her main clients are a Reebok and Cardi B collaboration and 3M. In their conversation, Heather and Jamie discuss Jamie’s love for puzzle-like projects, her biggest challenges, working with cost consultants, and doing tarot card readings for her productions! In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Jamie Zimmermann on LinkedIn here. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

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