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Dark Mode with John Coyle (Modern Commerce)

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DateTitreDurée
27 Feb 2023How To Quit Your Job & Grow a YouTube Podcast Channel Full Time01:18:27
Today our guest is... Our co-host, Casey. John is going to interview Casey about - The two year long process of building and growing our YouTube channels and podcasts - How he quit his job to start working on the podcasts full time - What the future of media, content creation, and marketing look like and more (as always - the conversation should be fun with these two). Thanks for listening — Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
26 Feb 2023How To Properly Attribute Your Marketing Efforts w/ Scott Desgrosseilliers01:13:33
Today we are talking with Scott Desgrosseilliers from Wicked Reports about how to know what is working in your business. In the world of online marketing it can be difficult to know what marketing activities are driving the results you want and which ones aren't. We get into that topic with Scott and we talk about how that relates to future success as well. Thanks for listening — Don't forget to Rate & Review! Watch this episode on YouTube now >>   Learn more about your ad choices. Visit megaphone.fm/adchoices
17 Jan 2024He Makes $1 Million/year Making Videos on the Internet . . . With No Following01:01:05
Today I'm talking to Matthew Gattozzi. He makes videos for direct-to-consumer brands to run on their organic social media channels and in their paid ads. Matthew breaks down how the business works, how he got into it, and what makes great content. === Socials === Follow Matthew: work with Matthew and his team: https://goodostudios.com/ Follow Matthew on Twitter/X: https://twitter.com/MatthewGattozzi Follow John: Follow John on Twitter/X: https://twitter.com/johnjhcoyle Follow John on Instagram: https://www.instagram.com/johnjhcoyle/ Follow John on LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/ Follow John on YouTube: https://www.youtube.com/channel/UC9129dC3DYhkE51f2tSSfQw Learn more about your ad choices. Visit megaphone.fm/adchoices
09 Aug 2024The Disturbing CULT Behind Stanley Tumblers w/David Studebaker & J.D. Creviston00:55:50
Uncover the disturbing cult-like following behind Stanley Tumblers in this eye-opening episode of the Dark Mode Podcast. Learn why these water bottles have sparked such a craze. Chapters 00:00 Intro 00:37 Today's Guests 03:45 Stanley Origins 08:25 Mormon Mommy Bloggers 16:03 Pop Culture 20:50 WTF? 26:54 Can They Keep This Up? 38:10 How They Did It 53:00 Pluggin' Away Learn more about your ad choices. Visit megaphone.fm/adchoices
26 Apr 2024From Broke Blogger to 7-Figure Brand With Articles of Style Founder Dan Trepanier01:00:45
Today I'm talking to Dan Trepanier, the Founder of Articles of Style. Dan started out blogging about fashion and flipping clothing on eBay. He grew that into a legit business. I sat down with him to talk about how he did it and why the way we dress is so important. Chapters 0:00 - F*@& Everybody 0:32 - The Clothes Make the Man 8:45 - Early Life & Inspirations 21:41 - College Life as an Athlete 27:15 - Beginning a Career in Fashion by eBay Hustling 35:13 - Blogging as a Tailor via a Wall Street Recommendation 38:32 - Leveraging a Personal Brand to a Successful Ecom Business 46:32 - Scaling the Business 52:21 - You are NOT Steve Jobs, Don’t Dress Like Him 54:03 - Current Business Strategy 57:07 - Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
06 Jul 2024The Rise and Fall of Buzzfeed01:14:37
Today I'm breaking down the rise and fall of buzzfeed. How did Buzzfeed succeed? Why did they fail? What do the company's financials look like? And most importantly is there still hope for Buzzfeed? Chapters 00:00:00 Intro 00:00:30 The First Person to Ever Go Viral 00:02:45 Today's Guests 00:07:24 The Founder of Buzzfeed 00:09:07 Asians Don't Like Being Hugged? 00:11:38 Afraid of Being Racist 00:13:37 How Buzzfeed took off (Huffington Post Sidepiece) 00:18:44 Buzfeed Video and Famous Creators 00:21:46 The Viral Video Formula 00:23:56 Making Inappropriate Jokes & Racism 00:30:46 The Big Problem 00:32:56 What is a Controversial Topic 00:41:13 White People Don't Clean Themselves 00:45:45 Buzzfeed Creators Getting Take Advantage Of 00:49:30 Ghost Town 00:51:00 Do They Make Money? 00:53:04: What is a Liberal? Learn more about your ad choices. Visit megaphone.fm/adchoices
05 Apr 2023Podcast Promotion Secrets: Growing to 75,000 Monthly Podcast Downloads01:35:48
Today we're talking about how we grew our podcast and YouTube channel in the early days. Between our two shows we drive about 75,000 downloads/views per month. We'll discuss: - Podcast promotion tactics that have worked- Tactics that haven't worked- Some of our favorite tools- The two main things that unlocked massive growth for us- The one thing we thought would unlock massive growth but didn't. -----Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
20 Feb 2023How to Build a Brand: Jones Road Beauty w/ Cody Plofker00:53:35
On this episode Cody Plofker zooms in for an interview with the guys. John asks the hard hitting questions you want to hear, and Cody brings the answers! Also, Casey sports a new bomber jacket... If you enjoyed this video please remember to rate & Review! Watch this episode now on YouTube >>  Check out Jones Road Beauty at: https://jonesroadbeauty.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
21 Jul 2024How To Start a $10 Million Side Hustle - Grady's Gold Brew01:00:58
Today's guest is Grady Laird, and he built an 8 figure cold brew coffee company from scratch. Grady lays out his story of moving to New York City, getting a job working at a major magazine, developing Grady's Cold Brew.  He talks about getting his first sales, getting into local retailers, and going national.  This is a masterclass in building an 8 figure company from scratch. Learn more about your ad choices. Visit megaphone.fm/adchoices
18 Jan 2023Buy or Sell? Marketing Trends...01:03:53
On this episode John & Casey break down a list of ecommerce marketing trends by either buying them or selling them. Originally aired on YouTube 02/04/2022 - Watch Now! Learn more about your ad choices. Visit megaphone.fm/adchoices
13 Mar 2023How To Network with People More Effectively01:05:33
Today we are talking about how to meet people, build relationships, and leverage relationships to create value in business and in your career. Please rate & review — Thanks for watching! Watch this episode on YouTube Now! --Sponsors-- Use Wicked Reports for all of your marketing attribution needs. Book a demo today at wickedreports.com Try Monk Commerce to increase your conversion rate & average order value. Start your 7 day free trial now at monkcommerce.com Learn more about your ad choices. Visit megaphone.fm/adchoices
24 Apr 2023Being a Content Creator is Getting Harder w/ Zoe Kahn01:27:21
Today we're talking with Zoey Kahn the host of one of the best Ecommerce podcasts out there, "What's Your Biggest Oopsie?" (@OopsiePodcast )Besides being on the Customer Experience team at Chomps, Zoey is also a content creator herself. Today we're talking about how the tools of the trade have gotten harder and harder for both content creators and brands, and her practical advice for people starting out. Zoey also talks about her journey as a creator, and how she both blends and separates her career with her personal brand. ___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
19 Mar 2024Billion Dollar Canned Water, Temu Treasures, Ecommerce Benchmarks, and More | Whale Informed00:34:07
Triple Whale presents Whale Informed. This week, John and Ethan discuss: 🧟 Liquid Death Raises Money 📊 Ecommerce Advertising Trends 🏴‍☠️ Temu Treasures + more. *** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:59 Liquid Death Raises Money 06:04 DUDE Wipes’ Scoop 09:11 “Trends” by Triple Whale 12:46 Is TikTok Facing a Ban in the U.S.? 18:14 Bonobos Does a Golf No-No 22:05 Temu Treasures: Intro 23:03 Temu Treasures: Ethan’s Pick 25:28 Temu Treasures: John’s Pick *** Book a demo: https://www.triplewhale.com/bookdemo Learn more about your ad choices. Visit megaphone.fm/adchoices
13 Apr 2023Is Your Relationship with Your Marketing Agency Toxic? w/ Charley T01:13:09
Today I'm talking to @CTtheDisrupter in this live recording of the Modern Commerce Podcast.We're talking about his story of how he went from Heroin addict to driving hundreds of millions of dollars in revenue.We're also talking about why he decides to have such a controversial public persona.We'll also debate about some topics that he's passionate about including return on ad spend; the advice people give in the marketing industry; and why he is so passionate about bidding on Facebook ads.___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce:https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports:https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
28 Mar 2024What Nobody Tells You About Building a Personal Brand w/Cardinal Mason01:05:18
Cardinal Mason is back and we're doing a problem solver episode.  Today we're digging into my personal brand. We're talking about building a business around a personal brand. Building the right audience. And some of the lesser-known tactics like buying engagement to increase your reach on social media. Chapters 00:00 "I Buy Shoutouts"  00:20 The Problem Solver Format 01:15 Our Problems 15:44 How Can I Create a Business With My Content 30:00 Buying Engagement 32:24 The Offer 46:20 Mason Builds My Business For Me 53:35 Getting Sales People to Work Harder 1:03:15 Buh Bye Now Learn more about your ad choices. Visit megaphone.fm/adchoices
27 May 2024How a 16-Year-Old Illegal Underground Poker Player Built a $2 Million/Year Company01:00:58
Collin Slattery was a nerd. He started out playing card games like magic the gathering. Until someone approached about playing some poker. He was underage, and gambling was illegal. But he wanted to make money. Today we talk about his crazy journey from amateur to mayoral candidate to successful entrepreneur. Colin's story is fascinating. Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023Recession Proofing Your Marketing Team w/ Nick Shackelford01:09:36
Nick Shackelford swings by to discuss how to recession proof your brand! Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Jun 2023Which Platforms Work Best for Content Marketing?01:29:43
John & Casey discuss which platforms you SHOULD & SHOULD NOT focus on for content marketing efforts.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
11 Jan 2023Is Branding Hurting Your Brand?00:37:01
Every knows branding is a good thing, right? Yeah, maybe until you start hanging around performance marketers for a little while... This episode is a converasation between John & Casey that contains the nuance you need from the conversation of the real importance of branding in your creatives. Originally aired on Youtube (1/10/2022): Watch this episode on YouTube now! Learn more about your ad choices. Visit megaphone.fm/adchoices
27 Feb 2023The Best Kind of Online Business w/ Nick Shackelford01:15:28
Nick Shackelford is back with us again to talk about the different types of online and digital businesses. We're breaking down the pros and cons of starting and scaling ecommerce businesses, information and online course businesses, agencies, and software companies. We try to come up with our best recommendation for someone getting started. Don't forget to rate & review — Thanks for watching! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
14 Apr 2023If You Don't Do This You Could Lose Your Followers and Customers Overnight w/ Van Oakes01:11:14
Van Oakes was actually our partner at Explosive Growth Marketing before the exit.We trust him more than almost anyone on the topic of influencer marketing and growing a loyal and passionate audience.Today he wants to talk about why influencer marketing is so important and what influencers and creators should be doing to own the audience they're building.This is gonna be a fun conversation.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
10 Sep 2024We Ranked Every Fast Food Restaurant! Who’s the GOAT?01:00:36
We’re breaking down the top fast-food chains in the game, and trust me, this list is going to shake things up.  In this episode, we rank every major fast food chain and crown the true GOAT. We’re talking McDonald’s, Chick-fil-A, Arby’s, Taco Bell, and more. Using real data, including USA Today’s reader poll, social media engagement, and revenue numbers, we settle the debate once and for all.  Who’s bringing in billions, and who’s slacking on their fries? Find out how these giants are leveraging their brand, marketing, and social media strategies to stay on top, and why it matters for your business. Tune in now and find out who’s the GOAT in fast food! Whether you’re a fan of McDonald’s fries or swear by Chick-fil-A’s chicken, this episode has all the secrets. Don't miss it! ———————————————————————————————— John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market. Website: https://www.thedivenewsletter.com/squeeze-page1712742970440   Instagram: https://www.instagram.com/johnjhcoyle  Twitter: https://x.com/johnjhcoyle  LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/   YouTube: https://www.youtube.com/@johnjhcoyle Learn more about your ad choices. Visit megaphone.fm/adchoices
13 Jul 2024How Allbirds Built a $4 Billion Footwear Brand (and How it Fell Apart)01:06:15
Today we're talking about how Allbirds built one of the most impressive and fastest growing shoe companies up to a $4 Billion Valuation. Allbirds was the hottest footwear brand of the late 2010s. This episode explores the origin story. The crazy tactic they used to grow to a $4 Billion valuation, and how it all fell apart. Chapters 00:00 Intro 00:34 Allbirds Founder Pro Soccer Story 01:47 Today's Guests 03:24 Is New Zealand Racist? 05:43 The origin of Allbirds 17:53 A Genius Fundraising Tactic 24:00 The Launch & The Craze 27:20 The Problem With Venture Capital 38:43 Going Public 43:38 Things That Ruined the Value 48:10 How Allbirds Can Make a Comeback 52:00 How to Recreate This Company Today 01:03:35 Where to Find Today's Guests Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023How to Build a Brand: Blushing Brunette Boutique w/ Allen Jernigan00:57:27
Allen Jernigan pops in for an interview today. We discuss the live-selling model in ecommerce and other unique aspects of the online boutique business. If you enjoyed this episode please remember to rate & review!  Visit Blushing Brunette Boutique >> Don't forget to try Pencil at trypencil.com & use promo code MODCOM15 to save 15% on any paid plan! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
19 May 2023How to ROI on Customer Communication w/ Noah Rahimzadeh01:01:55
Welcome back to Modern Commerce where today John & Casey are joined by a real ecommerce expert on the frontlines of customer communication, Noah Rahimzadeh. Noah will share breakthroughs he's discovered that will change the way you handle customer communications forever. Check out Malomo at:https://gomalomo.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
27 Aug 2024Is Hot Ones Doomed?00:51:46
Hot Ones is reportedly on the market BUT struggling to find a buyer. Is the future of your favorite hot wings show at risk?  Get straight into the heart of the matter—why Hot Ones, despite its massive success, might be facing an uncertain future. We explore the business complexities that could spell the end for this iconic YouTube series, including the reported $70 million price tag that BuzzFeed is asking for—a price that has left potential buyers hesitant.  We also break down the intertwined fate of Hot Ones and its hot sauce partner, Heatonist, a partnership that has fueled both brands but also complicates the potential sale. If you’re serious about staying ahead of the curve in the digital marketing game, this is one conversation you can’t afford to miss. Don’t just sit on the sidelines—tune in! ———————————————————————————————— John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market. Website: https://www.thedivenewsletter.com/squeeze-page1712742970440   Instagram: https://www.instagram.com/johnjhcoyle  Twitter: https://x.com/johnjhcoyle  LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/   YouTube: https://www.youtube.com/@johnjhcoyle Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023How to Build a Brand: Kizik Footwear w/ Brett Swensen01:00:05
Brett Swensen drops in to tell us his story of ecommerce marketing & Kizik Footwear. Buckle up and enjoy the ride through the building of this unique brand! If you enjoyed this video please remember rate & review! Visit Kizik Shoes: https://www.kizikshoes.com/ Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
12 Jun 2023The Banana King01:00:01
Today John tells us a "you have to see it to believe it" type of story. Casey reacts and asks clarifying questions, but this is not a MOdern Commerce to be missed! Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices
31 May 2024How PT Barnum Built His Empire With Lies But People Loved Him Anyway01:01:16
P.T. Barnum is the most respected swindler of all time. Today we'll talk about the things The Greatest Showman got right and wrong, what scams PT Barnum ran, and how you would recreate his success today.  Check out More Staffing and hire top notch Filipino talent: https://www.morenow.co/mc Learn more about your ad choices. Visit megaphone.fm/adchoices
01 Mar 2024Someone Who Has Sold $30 Million of Products on Amazon Puts Jeff Bezos' Outfits Into a Tier List With Me01:02:29
Today's guest is the founder of the Barrel Aged Amazon agency Jake Stanislawski. Jake shares his best stories from just now realizing he's homeless to selling to nipple pasties on Amazon, and more. Since Jake is the man when it comes to selling on Amazon, I decided to put eras of Jeff's fits into a tier list with him. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices
10 Apr 2023The Future of Business, Marketing, Entrepreneurship, and Influencers w/ Jesse Pujji01:13:38
Today we'll discuss the future of marketing, entrepreneurship, and influencers with our guest Jesse Pujji.Don't forget to rate & review — Thanks for listening!-----Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023The Ultimate Guide to Creative Testing01:07:18
Creative Testing is always a juicy topic of conversation on ModCom. On this week's episode we recruit Nicole Crowell, another Creative Strategist, to help us sift through the best SOPs for testing creatives. Below you will find the resources shared during this episode. These links allow for read-only access alone. Please duplicate these to create versions for your own use... Chart - How much budget you should allocate to esting: https://docs.google.com/spreadsheets/... Calculator - Number of creatives you should test: https://docs.google.com/spreadsheets/... Chart - What creatives you should prioritize: https://docs.google.com/spreadsheets/... Thanks for listening! Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023Marketing Strategies of Fastest-Growing & Highest Profit Brands w/ Alexa Kilroy01:12:23
This week we have Alexa Kilroy from Triple Whale on the show. Her position at Triple Whale gives Alexa a unique perspective and the ability to see a lot of data across a lot of ecommerce brands. Alexa is going to go over the mindset shifts, overall strategies, and practical tactics that some of the fastest growing and highest profit ecom brands are using in 2023. Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
30 Jan 2023The #1 BEST Ad Hack For Better ROI: The Hook & Bridge Method01:02:03
In this episode John and Casey share their #1 best ad hack for understanding how to get a better ROI from your ecommerce ads. Lots of examples and explanations are sure to leave you a better marketer after consuming this episode of the ModCom podcast. Originally aired 4/1/2023: Watch it Now! Learn more about your ad choices. Visit megaphone.fm/adchoices
19 Jan 2023Show & Tell: We Got GOT!!!01:14:46
John & Casey are professional marketers, but even the pros get got by other pros sometimes... This episode the guys show, tell, and analyze why and how they got got by marketers on a handful of products they bought online. This episode originally aired on Youtube 02/25/2022. Watch it now! Learn more about your ad choices. Visit megaphone.fm/adchoices
06 Jun 2024"You're Putting Poison in Your Armpits" - How Suzanna Raff is Taking Over the Deoderant Industry00:54:56
Let's talk about deodorant - specifically the kind you're using. Did you know you could be putting poison in your armpits? Today's guest is Suzanna Raff, the founder of a brand called Cleo and Coco. Suzanna is on a mission to eliminate body odor without using harmful, synthetic ingredients. Learn more about your ad choices. Visit megaphone.fm/adchoices
30 Jan 2024I'm Giving Away an Apple Vision Pro! + Influencer Incomes Revealed, Tik Tok Shop, Liquid Death Social Media, and Kith Loyalty Program | Whale Informed #200:49:56
👉I'm giving someone an Apple Vision Pro Details in the first few min. of the episode. Help me decide of the Apple Vision Pro is gonna be the future or just another flop in the latest episode of Whale Informed. Timestamps: 00:21 - I'm giving away an Apple Vision Pro 00:45 - This week's topics 01:20 - Is Apple Vision Pro the Future or the Next Flop? 08:57 - Influencers Making Shockingly Low Incomes 15:27 - Tik Tok & Social Shopping 26:27 - Liquid Death's Social Strategy 35:00 - Kith Loyalty Program Launch Learn more about your ad choices. Visit megaphone.fm/adchoices
01 Feb 2024$20 Million as a Legal Drug Dealer w/Nick Shackelford01:00:00
Today I'm sitting down with Nick Shackelford.  Nick is a serial entrepreneur who has five businesses that do multiple millions of dollars in revenue.  Today I'm talking about his decision to launch ANOTHER business last year, why he became a legal drug dealer, whether people should focus on multiple things or just one thing, and more.  ===Chapters=== 0:00 - A Legal Drug Dealer 02:53 - All of Nick's Businesses 04:40 - Launching Brez 09:12 - Human Optimization Trend 10:58 - Nick's Advantage 13:37 - The Drink Wave 17:30 - How Many Brez To Get High? 23:00 - Nick Share's Real Time Revenue 26:17 - Nick Created the Fidget Spinner Trend 31:37 - Quitting Alchohol 34:16 - How Nick Runs 5 Businesses 39:17 - Is Focus Overrated? 41:05 - Nick Shares his Weekly Calendar 46:48 - $10 Million YouTube Channel Idea 51:10 - What Would He Stop? 52:52: - The Brez Pitch 54:10 - Would You Rather But It's a Celebrity Collab Learn more about your ad choices. Visit megaphone.fm/adchoices
18 Apr 2024How A 23-Year Old Built a $300k/Month Business From $000:48:43
Today's guest is Jackson Blackledge. If you want to make money online - you will want to watch this. This man is living proof that anyone can do it.  Things will take 3-4 times longer than you think.  Jackson got ZERO customers in his business for 20 months.  Today's guest started out as an electrician, with very little money. But he wanted money. He wanted to start his own business.  He learned a skill and started an agency. And he got no customers. In fact, it took him nearly two years to get ONE PERSON to pay him for his services.  Today he does $300k/month.  With quite a bit of profit.  He's built a twitter following of nearly 60,000 people and he has people banging down his door to work with him.  Shit takes time.  This is his story.  Chapters:  00:00 Reading Guest Tweets 01:00 Stop Watching Gurus 08:19 Failing, Nearly Quitting, Childhood, and Being an Electrician 22:10 Getting Traction 28:21 From $0 to $10k to $100k to $1M per month 40:25 What I Do With Money Learn more about your ad choices. Visit megaphone.fm/adchoices
16 Feb 2024I Put Super Bowl Ads Into a Tier List With The Founder of Marketing Millenials01:01:10
Today I'm putting Super Bowl ads into a tier list with Daniel Murray, the founder of @themarketingmillennials . Daniel actually played college football with Travis and Jason Kelce, so we get into some Kelce bros stories.  ==== Timestamps 00:00 Tier List of Super Bowl Ads 01:02 Temu 05:40 Daniel's dream product 09:25 Michael Cera Cerave 13:46 Travis & Jason Kelce Stories 18:28 Kanye Yeezy Store 24:15 Building a 7-Figure Media Company 30:13 Bud Light 36:40 Tips For Getting Over 1 Million Followers 47:05 Ben Affleck Dunkin' Donuts 53:15 Honorable Mention Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023How to Build a Brand: Western Rise w/ Will Watters00:46:23
Will Watters drops in to tell us about his brand, Western Rise. If you're curious about the launching (or more advanced inner-workings) of an apparel brand truly equipped for modern commerce, then you won't want to miss this episode! Don't forget to rate & review — Thanks! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Jan 2024Mr. Beast Reveals Twitter Video Earnings (Seems Like a Scam), Harley Finkelstein w/Founders of Beis and Glossier, Adult Legos, and More00:52:09
Today's video is the 5 most interesting things in and around the ecommerce industry this week.  *** *** Timestamps:  0:00 - Mr.Beast Revealed Earnings 0:21 - What We're Talking About 01:16 - Mr. Beast x Elon Musk Scam 10:55 - Harley Finkelstein x Beis x Glossier 30:44 - Adult Legos 38:40- Accounting for Ecommerce Profit 44:58 - The (fake?) Pet Trend *** *** Links Referenced:  Mr. Beast Tweet Sequence: Full Video:  https://x.com/MrBeast/status/1747044525116108854?s=20 Guess How Much It Makes: https://x.com/MrBeast/status/1748422852401942967?s=20 How Much It Makes Reveal: https://x.com/MrBeast/status/1749499065979576613?s=20 Harley Finkelstein Inteverview With Beis and Glossier:  https://x.com/harleyf/status/1747044409361776963?s=20 Adult Legos Branding:  https://www.instagram.com/reel/C2K_xm_vS-Z/ Miles Turner Adult Legos Campaign:  https://www.instagram.com/reel/CbIIbgulm4C/ Ecommerce Accounting:  https://www.finaloop.com/blog/ecommerce-accounting Profit First Book:  https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4 Fake Cat Litter Mat Product Trend:  https://x.com/ariesnotebook/status/1748049894663753838?s=20 *** *** Follow John: Follow John on Twitter/X: https://twitter.com/johnjhcoyle Follow John on Instagram: https://www.instagram.com/johnjhcoyle/ Follow John on LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/ Follow John on YouTube: https://www.youtube.com/channel/UC9129dC3DYhkE51f2tSSfQw Learn more about your ad choices. Visit megaphone.fm/adchoices
20 Aug 2024How to Make $1 Million With No Employees Using AI01:07:27
Are you ready to discover the unconventional tactics that can catapult your business into the seven-figure club?   In this episode, we explore groundbreaking ideas that can revolutionize your approach to business and marketing. We’re talking about actionable insights and strategies on how to leverage AI to make $1 million. We don’t skim the surface—our discussion digs into real-world applications, from AI-driven marketing strategies to innovative business concepts. Whether you’re just starting or looking to scale your business, the wisdom shared here will give you the edge you need to outsmart the competition. Don't just dream about success—tune in, take notes, and start implementing these innovative AI strategies today. ———————————————————————————————— John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market. Website: https://www.thedivenewsletter.com/squeeze-page1712742970440   Instagram: https://www.instagram.com/johnjhcoyle  Twitter: https://x.com/johnjhcoyle  LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/   YouTube: https://www.youtube.com/@johnjhcoyle  Learn more about your ad choices. Visit megaphone.fm/adchoices
10 Jan 2024He Invented a Sport That Over 1 Million People Have Played - The Crossnet Founder Story w/Greg Meade00:55:05
Want to grow your business?  Book a free consulting call with me:  https://meetings.hubspot.com/john-coyle/professional-services-call-public === Today's guest is Greg Meade, the Co-Founder of Crossnet . Crossnet does over $10 Million per year in revenue and more than a million people have played it. Today we're getting into:  - How he got the idea for Crossnet - Moving to Miami and playing everyday - The influencer strategy that helped them break through - His partnership with YouTuber Danny Duncan - His origins doing twitter meme pages - Which NBA players would win in a game of Crossnet - "Would you rather" but with celebrity collaborations === Timestamps: 0:00 - Every Kid Invented a Game 0:30 - How He Got The Idea 03:00 - Getting the First Product 05:45 - Selling at The Beach Everyday 08:09 - Getting Sales from Twitter 09:08 - The First Influencer Breakout 10:35 - Scaling, Ellen Degeneres, and Dick's in the DMs 15:54 - Biggest Challenges 23:30 - How Much Personal Income Founders Make 25:44 - Partnering with Danny Duncan 31:45 - The Right Way to Work With Influencers 37:05 - The Crossnet Team 42:45 - Selling Glass Blunts on Twitter 48:05 - Which NBA Players Would in Crossnet 50:33 - "Would You Rather" with Celebrity Collabs === Socials Host: John Coyle Twitter: https://twitter.com/johnjhcoyle Instagram: https://www.instagram.com/johnjhcoyle/ Guest: Greg Meade Twitter: https://twitter.com/woeismeade Instagram: https://www.instagram.com/woeismeade/ Brand: Crossnet YouTube: https://www.youtube.com/@CROSSNETGAME Twitter: https://twitter.com/crossnet Instagram: https://www.instagram.com/crossnetgame/ Learn more about your ad choices. Visit megaphone.fm/adchoices
14 Feb 2024The Taylor Swift Industrial Complex, Super Bowl Ads, & More | Whale Informed00:32:14
Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, in our second episode, John and Ethan discuss: 🥂 The Taylor Swift Industrial Complex™️ 💻 A Browser that Browses... for you? 🏈 Super Bowl ads (note: pre-Super Bowl takes) Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision Pro. ********************************************************************** Chapters 00:00 Intro 01:06 Taylor Swift Industrial Complex 5:35 Super Bowl Ad Strategies 11:08 The Browser That Browses For You 15:39 2024 Customer Acquisition Cost Quiz 22:30 The Johnologue™️: Apple Vision Pro ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale on X: https://twitter.com/triplewhale Follow John on Twitter: https://twitter.com/johnjhcoyle Follow Ethan on Twitter: https://twitter.com/EthanShust Learn more about your ad choices. Visit megaphone.fm/adchoices
24 Jan 2023Is Bootstrapped or Venture-Backed Better? w/ Rabah Rahil01:20:47
Joined by special guest Rabah Rahil, the guys discuss a variety of topics ranging from "LA Math" to an incredibly helpful app for ecommerce brands. And, of course, the guys will cover the differences between bootstrapped and venture backed businesses. This being the first episode of two featuring Rabah, you won't want to miss this one before we move on to the return of a very popular ModCom game next time around. Enjoy the episode and we'll see you again next time! Originally posted on YouTube 3/7/2022: Watch it Now! You can check out Rabah's podcast "You're Not Your ROAS" on the Triple Whale YouTube channel. Please like, comment, and subscribe to our channel if you enjoyed this video! Learn more about your ad choices. Visit megaphone.fm/adchoices
02 Feb 20235 Ecommerce Metrics You Should Be Watching (But Aren't)00:41:30
Want to know which ecommerce metrics you should be watching? Well, you came to the right place! In this episode Casey & John discuss five unique views into the performance of your business. Watch this episode on YouTube now >> Don't forget to rate & review — Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices
03 Aug 2023{Feed Drop} From Struggling Creator to Making $2 Million Dollars Per Month Going Live on Tik Tok00:34:42
Today, we've got a feed drop from John's other show Create What Matters.Check out create what matters onAppleSpotify Or wherever you get your podcasts.====Imagine opening the TikTok app, tapping "go live" and having 200,000 people show up to give you money.That's what happens every single day to the guest on today’s episode.Dappz, like many other creators, spent years trying to build a following and make money creating content wiith little to no success.His breakthrough came when he discovered live selling on Tik Tok only a year ago.Today he makes nearly $2 Million dollars per month going live on Tik Tok.Now... Dappz isn't the first live seller I've ever come across, but none of them ever wanna talk about it.Live selling is this underground cash cow for creators, but the creators who make a lot of money doing it . . . they don’t want to let the secret out.It’s important though.Cause live selling is, by far, the fastest I've ever seen a creator go from nothing to life changing amounts of money.So I found someone who would tell us how it’s done.And it just so happens that he’s one of best live sellers on the internet.Here’s our conversation with Dappz----Follow today's guests and hosts:Follow John:TwitterInstagramYouTubeFollow Dappz:TikTokInstagramYouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
09 Feb 2024This is Keeping 99% of People Broke w/Cardinal Mason 00:57:25
Today I'm sitting down with @CardinalMason . He's made multiple millions of dollars at only 24 years old, and he has talked to hundreds of people who currently have very little and are trying to make money.  He's identified 4 levels of money. that we'll cover.  We also talk about the mindset that keeps people broke. Learn more about your ad choices. Visit megaphone.fm/adchoices
03 Sep 2024How To Go From Zero to $1 Million With One Person01:01:17
Building a seven-figure business with just one person requires a combination of smart strategies and tapping into the right opportunities.   In this episode, we dive deep into the five game-changing strategies that can take you from $0 to $1 million in revenue. We talk about how to get traction, attract your first customers, and grow a social media following that actually converts into dollars. We cover everything from leveraging creative ads that hit to finding the right niche that keeps customers coming back for more. Learn why replacing bad habits with sustainable practices is crucial, and how a single, well-positioned product can skyrocket your business. If you’re ready to break through the noise and learn what really works, tune in to hear the strategies that have helped countless brands hit their first million. ———————————————————————————————— John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market.     Website: https://www.thedivenewsletter.com/squeeze-page1712742970440   Instagram: https://www.instagram.com/johnjhcoyle  Twitter: https://x.com/johnjhcoyle  LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/   YouTube: https://www.youtube.com/@johnjhcoyle Learn more about your ad choices. Visit megaphone.fm/adchoices
10 Jan 2023Sell Me This BAD Christmas Product01:21:41
Holidays should be nothing if not fun, right? That was the thought behind this Christmas-themed episode anyway... Essentially a spin on the notorious "sell me this pen" exercise, John submits some questionable (yet unquestionably festive) business ideas. Lessons are learned while hilarity ensues. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices
25 Feb 2023Psychology Based Advertising Drives More Sales w/ Sarah Levinger01:08:20
Today we're talking to Sarah Levinger, Co-Founder of HG Performance Creative about how some simple quick changes in your advertising can drive large bumps in conversions and sales. Sarah takes us through how she uses psychology based ads to help customers find and ultimately buy from your brand. Don't forget to rate & review — Thanks for watching! Watch this episode on YouTube >> Learn more about your ad choices. Visit megaphone.fm/adchoices
30 Jan 2023How to Build a Brand: Kuru Footwear w/ Sean McGinnis01:01:39
Today on ModCom Sean McGinnis swings by for an interview with the guys. Topics include building, maintaining, and scaling as an ecommerce footwear brand. Some of Sean's answers might surprise the paid social marketers out there, but that makes them all the more enticing. Enjoy! Originally aired on YouTube 4/15/2023: Watch it Now! Follow or join in on the conversation on Twitter around this episode at: Join in on Twitter! Check out Kuru Footwear at : Kuru Footwear Don't forget to rate & review — Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices
21 Mar 2024Powerful YouTube Strategies for a Business - Building a YouTube Strategy Live with Bryan Starck00:54:58
Another problem solver episode comin' at ya. Youtube strategy for business is hard. Do you want to have a big YouTube channel with millions of subscribers that and gets hundreds of millions of views? Have you ever wondered how to use YouTube to make money for a niche business?  That's exactly what we're talking about on today's episode of the pod. Bryan is the founder of a successful agency.  He wants to know how to use YouTube to drive business while still making videos that will get views. Chapters 00:00 Who is Bryan 00:39 Explaining This Video 01:25 The Problems 15:15 Bryan's Content Strategy 18:30 Content Circles 29:54 Video Ideas 32:20 Formats 37:25 Managing Time 40:50 The Twitter & Short Form Hack 42:27 Using YT to Get Leads 44:45 Views vs Cash 51:54 Where to Find Bryan Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023The Price is Right Vol. 300:32:04
Joel Padron is back! And he brought our favorite game with him... Buckle up & get ready for the third volume of The Price is Right: Ecommerce Edition! If you enjoyed this video please remember to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
08 May 2023How B2B Influencers Rise Above the Noise w/ Neal Schaffer01:07:01
Welcome — On this episode of ModCom, John picks the brain of social media marketing expert Neal Schaffer as they explore the landscape of Influencer marketing particularly in the the B2B space.Checkout Neal's podcast, "Your Digital Marketing Coach with Neal Schaffer" here: https://podcast.nealschaffer.com/___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
03 May 2023How to Make Over 6-Figures as a Creator with Less than 20k followers w/ Sonya Robinson01:04:59
Today we're talking with Sonya Robinson.Sonya is a creator and influencer with a small, but engaged following of less than 20k across all her platforms. But even with that few followers, she is walking you through how she makes over 6-figures per year as a UGC content creator and creative strategist. ___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
16 Jun 20236 Tips: How to Launch, Grow, and Make Money With a Podcast00:54:40
We're doing a "launch, grow, scale" episode today, and we're focusing on podcasting (which we think is one of the best mediums for any creator from any platform)--We're giving two of our best tips for launching a new podcast.Don't worry, we won't tell you to "just start." We're giving you some actual real content prompts and ideas to help you get started.We're also giving you tow of our best tips for growing your podcast.Podcasting is one of the hardest mediums to grow. There aren't really any growth hacks like there are on IG, Tik Tok, etc.We've grown our shows to over 200,000 combined downloads, and we're sharing two things that have worked incredibly well for us.Finally, we're giving you two tips for making money with your podcast.We are big believers that the best way to have a bigger podcast is to actually make money podcasting.We'll share some of the best ways we've found to make money podcasting.--Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Convert people to their second purchase instantly with reconvert: https://www.reconvert.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices
28 Jun 2024The Rise and Fall of Kylie Cosmetics: How to Build a $600M Beauty Brand00:59:52
Today's episode is about the rise and fall of Kylie Cosmetics by Kylie Jenner. Kylie Cosmetics was the hottest beauty brand on the marketing in 2017. Kylie Jenner herself was on the Forbes list as the youngest female self-made billionaire ever. Kylie even sold half of the company for $600 Million dollars. Today Kylie Cosmetics is a shell of it's former self. We're diving deep into how Kylie Cosmetics caught so much momentum; what Kylie Jenner and Kris Jenner did did right; and how it all went wrong. Chapters 00:00 Intro and Guest 03:40 Kardashian Beauty Failures 07:40 The Kanye West Effect 11:30 The Most Important Part of Your Business: Hiring 12:30 The Real Genius Behind Kylie Cosmetics 16:20 How To Do a Deal with a Celebrity 22:45 How To Launch a Brand ($100M) 28:30 Kylie Jenner Scandals 32:20 Lying for $600 Million 37:00 The Lawsuit 38:50 The Downfall 42:45 How I would recreate Kylie Cosmetics 50:05 Most Embarrassing Moments Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023How to Build a Brand: The Perfect Jean01:06:59
Today the guys from The Perfect Jean swing by to tell us their story. It's a fun discussion with some valuable lessons along the way. Stay tuned and enjoy this episode of Modern Commerce! Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023Drive More Sales: Practical Copywriting Tips w/ Mason Doerr00:56:14
Today we have Mason Doerr of Cardinal Agency and Cashflow Syndicate to share some practical tips we can use to write better copy that sells more products. This one jam-packed full of useful tactics you can implement today and get better conversion rates tomorrow. If you enjoyed this episode please rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
30 Jan 2023The Price is Right Returns w/ Rabah Rahil00:35:06
Rabah's back to join us for one of our favorite ModCom games: The Price is Right. Today he'll be going head-to-head against John. Feel free to play along, and see if you can beat these two! Originally aired on YouTube 3/15/2022: Watch it Now! Thanks for listening — Don't forget to rate & review! Learn more about your ad choices. Visit megaphone.fm/adchoices
20 Feb 2023How to Build a Brand: Patrick Adair Designs w/ Lewis Fausett01:11:42
These two college dropouts went from making YouTube videos to Growing Patrick Adair Designs into an 8-figure e-commerce brand. Today we're interviewing Lewis Fausett of Patrick Adair Designs. His story is incredibly unique in the world of e-commerce. Not to mention there are several gems for anyone trying to scale a jewelry brand. Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
27 Feb 2024Ridge Wallet x MKBHD, Mr. Beast Stocks Shelves at Walmart, & More | Whale Informed #00400:34:28
Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 🍫 Billionaires stocking shelves 🆒 Brand as differentiator for undifferentiated products 👛 Ridge x MKBHD + more. ********************************************************************** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 Vote: https://trytriplewhale.typeform.com/whaliesawards ********************************************************************** Timestamps 00:44 The Whalies by Triple Whale 01:13 Mr. Beast Restocking Retail Shelves 04:46 Hostage Tape - Old idea, New spin 09:22 What’s the P in Pinterest? Rapidfire 13:48 CoinBase Wins Liquid Death Ad Auction 15:35 First Human Neuralink Implant 17:01 NFL’s Big Season 18:30 Reddit Strikes Deal with Google 19:47 The End of Stanley Cups 21:33 Target’s new budget brand 23:15 Taco Bell’s Keynote The Johnologue 24:28 Ridge Strikes Partnership with MKBHD ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale: https://twitter.com/triplewhale Follow John: https://twitter.com/johnjhcoyle Follow Ethan: https://twitter.com/ethanshust Learn more about your ad choices. Visit megaphone.fm/adchoices
21 Jun 2024"I Sold My Agency for $28 Million — and I Was Still Unhappy" w/Robin Skidmore00:59:03
Today we're talking to Robin Skidmore, a man who sold his business, a marketing agency, for $28 Million. The unique thing about this sale is that marketing agencies RARELY sell for this much money. We're getting into how to build a company for scale and sale from the jump. We'll also talk about how he got into the deal, and what he did afterwards. Learn more about your ad choices. Visit megaphone.fm/adchoices
26 Feb 2023Ranking Our TOP 15 Thumbnails of ALL-TIME00:07:53
Today we are going to break down our own YouTube Thumbnails. We're going through our 15 highest viewed YouTube videos of all time and talking about why they hit. We're specifically focusing in on the Thumbnails and talking about what is good, bad and ugly. John is going to try to guess which videos/thumbnails have the highest click-through-rate of all time. Don't forget to rate & review — Thanks for watching! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
03 May 2024Viral Creator, Social Media Founder, and DTC Design Genius Reveals How to Make Banger Organic Videos w/Ashwinn Kirashwammy 00:56:54
Ashwinn Kirashwammy KNOWS how to go viral on TikTok and Instagram. He's a content creator who makes a full time income and supports his business with his videos. But 18 months ago he had zero followers. Let's talk about how he goes viral on command. Today he has nearly 500k followers making content about branding and packaging (super niche). In this episode we cover: 00:00 Intro 00:57 My school struggles 03:00 My parents and money 05:30 Banking vs startups 12:45 Starting a social media app 24:45 How I started an agency 27:40 BS advice to our younger selves 33:57 How I got into making videos 37:40 Consistency doesn't matter 39:50 The viral video framework 43:31 One hack for more views 47:49 Rebranding Apple - "The anti-device device" 53:00 Doritos x Carrot Top collab 54:00 Red Bull x Tom Cruise collab Learn more about your ad choices. Visit megaphone.fm/adchoices
25 Feb 2023Black Friday 2022 Live! Ecommerce Trends, Plus the Best and Worst Marketing of 202201:28:27
John and Casey are live on the busiest day of the ecommerce year to talk about what is working this year, the overall trends they see, and the best some of the best and worst marketing brands are using during their big sale. Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
20 Feb 2024Zuck vs. Apple Vision Pro, Benchmarking Brez, & More | Whale Informed #00300:44:09
Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss: 🤖 Mark Zuckerberg vs. Apple Vision Pro  🍫 Creator-led brands (Feastables says goodbye to DTC)  🌿 Benchmarking Brēz  + more. Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro. ********************************************************************** Chapters 0:00 The Whalies Giveaway 1:59 Zuck vs Apple Vision Pro 7:03 Feastables quit DTC + other creator-led brand moves 11:59 Reviewing Brēz’s January performance against food & bev benchmarks 19:01 This week’s DTC news 28:28 The Johnologue: Reviewing the best & worst Super Bowl ads ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale:    @triplewhale   Follow John:    @johnjhcoyle   Follow Ethan:    @ethanshust   Learn more about your ad choices. Visit megaphone.fm/adchoices
14 Jun 20233 Tactics to Test, 2 Trends to Avoid, & 1 Marketing Hot Take00:54:22
Trends, tips, and tactics for the modern marketer. Topics range from Live Selling to Influencer Seeding.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
02 Feb 2023How to Build a Food & Bev Ecommerce Brand w/ Ryan Rouse00:52:28
Ryan Rouse from Highkey Snacks joins the guys for this episode to drop some highkey knowledge. If you're curious about the Food & Bev space in ecommerce, then you WILL NOT want to miss this episode. Watch the video version of this episode on YouTube now! Check Highkey Snacks out at: https://www.highkey.com Don't forget to rate & review — Thanks for watching! Learn more about your ad choices. Visit megaphone.fm/adchoices
20 Feb 2023How to Build a Brand: CrossNet w/ Joel Padron00:49:22
On today's episode Joel Padron joins us to discuss the rise of CrossNet— the hybrid sports ecomm phenomenon, and his recent move from being the Marketing Director there to the Head of Paid at Homestead. If you enjoyed this video please remember to rate & review! Watch this epsiode on YouTube now >> Check out Joel's agency at: https://homesteadstudio.co/ Learn more about your ad choices. Visit megaphone.fm/adchoices
26 Jul 2024How Manscaped Made Their First $1,000,00001:01:08
Today we're talking about how manscaped made their first $1,000,000 in sales and how they got from there to a $1 Billion valuation.  From friends in a bar to burning testicles to Shark Tank. Manscaped took over the internet and grew to $300M in only 5 years.  We're going behind the scenes and discussing:  - The dangers of removing hair from your balls - How manscaped made their first million dollars - How they stole the authority of celebrities, podcasters, comedians, and influencers to grow from $3M to $300M million - The $1 Billion dollar valuation to go public and why that deal fell through - What comes next in the world of male pube shaving Chapters 00:00 Intro 01:56 Today's Guests 04:27 Origin Story 06:07 Hair Removal Nightmare 17:22 First $1M Advertising Breakthrough 18:47 Shark Tank Deal 28:28 $3M to $300M By Hijacking The Internet  34:58 What is EBITDA?  37:28 IPO ($1.2 Billion Valuation) Falls Through  42:20 How To Recreate Manscaped Today  49:46 What We Would Do if We Were Leading Manscaped Learn more about your ad choices. Visit megaphone.fm/adchoices
21 Dec 2023The $2 Billion Truth About Black Friday00:25:00
Want to grow your business? Book a free consulting call with John: https://meetings.hubspot.com/john-coyle/professional-services-call-public --- Black Friday was "exposed" for being a scam this year by a bunch of social media influencers. But is that legit or are they just doing it for the views? Let's look at the truth with $2 Billion Dollars of REAL data about Black Friday. - Are Black Friday deals really the best deals of the year? - If you have a business, what are the best social media platforms to advertise on during black friday? - Do people actually buy things they weren't going to buy anyway, or are businesses making less profit for no reason? We cover it all on Modern Commerce today --- Big thanks to Triple Whale for this data. If you sell products online, then Triple Whale is the one stop shop for meeting your revenue growth goals. Check them out at https://www.triplewhale.com/ -- Timestamps: 0:00 - Intro 0:25 - Is Black Friday a Scam? 05:45 - Do Brands Make Money During Black Friday? 08:18 - Where Should I Advertise My Business? 18:38 - Am I Teaching Customers to Wait for a Sale? Learn more about your ad choices. Visit megaphone.fm/adchoices
16 Jan 2023Plotting Common Ecommerce Misconceptions01:15:46
There's a lot of good ideas out there in the ecommerce world, but there's also some wolves in sheep's clothing as well. In this episode of ModCom, Casey and John are here to set the record straight... Which ecommerce marketing sayings are pretenders and which can help you grow your business? Stay tuned in to get the scoop from your favorite marketing podcast hosts– Tweedle Smart and Tweedle Smarter. Originally aired on YouTube 1/28/2022: Watch it now! Learn more about your ad choices. Visit megaphone.fm/adchoices
25 Feb 2023How to Build a Brand: Groupshop w/ Maddy Sukoru01:09:34
Maddy Sukoru, Founder of Groupshop joins us to discuss his incredible breakthroughs in word-of-mouth marketing. For those of you who are interested in building a strong community around your brand— this episode's for you! Thank for listening! Don't forget to rate & review! Watch this episode on YouTube >> Learn more about your ad choices. Visit megaphone.fm/adchoices
12 May 2023How to Raise Your Ecommerce Store's AOV w/ Eric Haim00:57:49
Follow these quick & easy steps to maximize the Average Order Value of your ecommerce store! Featuring Eric Haim.___Today's Sponsors: Increase Ecommerce Average Order Quickly & Easily with ReConvert: https://www.reconvert.io/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
03 Mar 2023Famous Business Growth Hacks That Actually Suck (Plus Some that Work)00:57:51
Dropbox, AirBnB, and Hubspot all have some of the most famous "growth hacking" stories. But how much impact did those tactics actually have? Could you apply them to your business? Today we're discussing which growth hacks are all hype, and which ones you should actually use. Don't forget to rate & review — Thanks for watching! Watch this episode on YouTube now >> --Sponsors-- Use Wicked Reports for all of your marketing attribution needs. Book a demo today at wickedreports.com Try Monk Commerce to increase your conversion rate & average order value. Start your 7 day free trial now at monkcommerce.com Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023How to Build a Brand: Range Leather w/ Tim Aton00:38:34
Tim Aton the COO of Range Leather dropped by for an interview. He shares the story of Range and drops some gems of knowledge as well. You definitely don't want to miss this one! If you enjoyed this episode please remember to rate & review!  Visit Range Leather: rangeleather.com Don't forget to try Pencil at trypencil.com & use promo code MODCOM15 to save 15% on any paid plan! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
12 Mar 2024Grading Creator Led Brands, Foot Locker Flop, Klaviyo Agency, and More00:32:59
Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 📧 Klaviyo Professional Services 📱 Is Meta broken? 👟 Footlocker: Harbinger of death +more. *** The Whalies🎟️: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:52 Is Meta Broken? 04:38 Foot Locker’s Disappointing Earnings 09:51 TB12 Sports 12:57 Chamberlain Coffee 17:19 Talentless 19:55 Seek Discomfort 22:46 Full Send 25:11 Crunch Labs 26:50 The Johnologue: Klaviyo Professional Services *** Book a demo: https://www.triplewhale.com/bookdemo Learn more about your ad choices. Visit megaphone.fm/adchoices
17 Mar 2023How To Make Your Company Stand Out (Even If It's Not Unique) w/ Jess Bachman01:07:08
Jess is an absolute master of coming up with marketing strategies, copy, and messaging that makes a company stand out as unique and different... even if it's not. He's here to breakdown how he does that and how you can apply his principals to your company. Don't forget to rate & review — Thanks for listening! Watch this episode on YouTube now! -- Sponsors -- Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Increase your Average Order Value in minutes with Monk Commerce:  https://www.monkcommerce.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
26 Feb 2023How To Buy a Business & Instantly Increase Your Wealth w/ Kelcey Lehrich00:42:46
Today we are talking to the CEO and founder of 365 Holdings, Kelcey Lehrich. Kelcey has built up a portfolio of 7+ ecommerce companies all of which have healthy cash flow and run profitably. We'll get into what ecommerce operators should be focusing on in 2023. We'll also get into how to choose the right business to buy and how to start and run a holding company. Don't forget to rate & review — Thanks for watching! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
10 May 2024How a Divorced Mom Became The Billion Dollar Woman Who's Built Companies With Serena Williams, Pitbull, Keith Urban, Paula Abdul and Others00:55:13
Joy Mangano was a divorced mother of two kids when she had the idea that would make her a billion dollars. She invented a mop. The Miracle Mop changed her life. She's successfully started multiple businesses, had a movie made about her starring Jennifer Lawrence, and worked with countless celebrities. Now she's doing it again with a famous rapper. Selling, of all things, a cleaning spray. In this episode we get into what you don't know about the products you clean your house with, Joy's incredible story, and how she got involved with Mr. Worldwide. Chapters 00:00 Intro 01:25 What's wrong with the way I clean? 19:00 My Mom: The Best Female Inventor Of Our Time 39:43 The Woman Behind Serena Williams, Keith Urban, Paula Abdul, and Pitbull 50:30 What's Next Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023Does ROAS Matter? w/ Charley T01:11:04
From DTC Twitter to the Modern Commerce Podcast... Charley T joins John to hash out some of their philosophical differences from the internet town square. If you enjoyed this episode, please remember to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2024From Posting Golf Memes to Making $35k/month - 21(ish) Questions w/Scott Boulis01:01:22
Today I'm talking to Scott Boulis.  Scott has been making money on viral products for the past decade.  From being one of the first team members at Teespring to getting sued for a meme product - Scott has stories. Learn more about your ad choices. Visit megaphone.fm/adchoices
26 Feb 2023How to Build a Brand: Bottle Haus w/ Marvin Attiq00:41:33
Today Marvin Attiq, Founder of Bottle Haus AKA our favorite guy during the pandemic, joins us on the show to tell us about the booming success of his online liquor store. Don't forget to Rate & Review! Watch this episode on YouTube >> Learn more about your ad choices. Visit megaphone.fm/adchoices
05 Aug 2024From Broke Cop to $100 Million Per Year: The AG1 Story01:16:17
From broke cop to $100 million per year - the inspiring story of AG1 founder. Learn how he turned his life around and achieved massive success. When he started AG1 Chris was homeless, and in debt. In trying to solve his own health problems, he created a product called Athletic Greens. Learn more about your ad choices. Visit megaphone.fm/adchoices
21 Jan 2023The Value of a Marketer01:01:33
Have questions about what should you should expect from your marketing department? Trying to decide whether you should break up with your agency? Not sure if you could use a little help with your brand's marketing? Then this episode is for you! Originally aired on YouTube 2/25/2022: Watch it Now! Thanks for listening! Don't forget to rate and subbscribe! Learn more about your ad choices. Visit megaphone.fm/adchoices
12 Jan 2023Sports Metaphors for Ecommerce Marketing00:29:26
We use them all the time improvisationally, but today we're bringing them up on purpose... Sports Metaphors for Ecommerce Marketing! This episode will help you apply lessons you learned in all your favorite sports activities to your work in the field of ecommerce marketing. Originally aired on Youtube 1/18/2022: https://www.youtube.com/watch?v=6GBGsAmyoCc Learn more about your ad choices. Visit megaphone.fm/adchoices
25 Feb 2023Digital Marketing Q&A | Answering the Internet's Best Questions00:56:07
Today we talk about twitter as an ad platform; how to do ninja level targeting; the best way to setup your creative testing; Black Friday Cyber Monday; The best strategy to use affiliates for ecommerce. Don't forget to rate & review! Watch this episode on YouTube >> Learn more about your ad choices. Visit megaphone.fm/adchoices
26 Feb 20237 Laws For Launching a New Business01:08:57
Today we're talking about launching a new business or offer. We're going to cover what we believe to be the 7 laws of launch. These are must follow if you want to have a successful launch. Don't forget to rate & review — Thanks for watching! Watch this episode now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
04 Jan 2024How to Make Money From Organic Social Media With Cardinal Mason01:05:13
Today's guest, Cardinal Mason, has made nearly $5 Million in two years by just posting on TikTok, Instagram, and Twitter (X). Today we're talking about how to leverage organic social media to drive real cash. We hit on what you should do if you're brand new and have never made a dollar online. We talk about how brands could more effectively use organic social and why most of them don't. Finally we talk about how content creators and people looking to grow an audience around their personal brand can do a better job of making money even before they're huge. Hit the follow button and make sure to rate and review the show! Learn more about your ad choices. Visit megaphone.fm/adchoices
14 Jun 2024Why Marketing Agencies Suck and How To Start One That Doesn't00:52:40
Ready to start a marketing agency that doesn't suck? In this video, we'll share tips on social media marketing, client acquisition, and more to help you succeed in the world of marketing agencies. Today's guest is the founder of Wondersauce, John Sampogna.  John is the Founder of Wondersauce, an agency with 70 team members that does uniquely creative and challenging work.  We're talking about how John started his agency, how he operates a team of 70 people, and how he makes sure they're putting out incredible work.  This is a can't miss conversation for any agency or anyone who works with agencies.  Chapters 00:00 Ryan Reynolds Success 00:32 Advertisers who Hate Ads 01:45 Entrepreneur Breadcrumbs 07:00 Working at a Marketing Agency 11:00 Why People Hate Ads 12:24 How a Great Agency Works 16:45 The Challenge of Being Great 23:00 How I Started My Agency Learn more about your ad choices. Visit megaphone.fm/adchoices
14 Mar 2024How Jason Wong Turned $500 Into Millions01:00:53
At 15 Years Old Jason Wong was a Cook in his mother's Chinese restaurant. He went from meme pages to millions of followers to an ecommerce product drop to a successful exit to the fastest growing brand on TikTok. Then he went silent - too burnt out to continue. Today we're doing a problem solver episode, where we lay out some of the problems we're having then solve them together. Along the way Jason tells me his incredible story. Chapters: 00:00 Who is Jason Wong 00:30 Explaining This Video 00:50 Jason's Problems 02:20 John's Problems 03:17 Solving John's Problem 31:05 Founder Burnout 35:33 32 Million Follower Blog Empire 38:56 T-shirts, Memes and Coloring Books 46:00 $500 to $10+ Million 51:30 Getting Burned Out 55:45 Coming Back Learn more about your ad choices. Visit megaphone.fm/adchoices
07 Jan 2023The Price is Right: Ecommerce Edition01:02:06
On this episode of Modern Commerce our special guest, Scott Boulis, joins us for our first round of The Price is Right: Ecommerce Edition. It's the same classic TV gameshow you already know and love, but with an ecommerce twist! Hosted by John Coyle & Casey Fehrnstrom. This episode originally aired on YouTube Dec 10th, 2021. Check out all of our most recent episodes on the Modern Commerce YouTube Channel! Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023The Influencer Marketing Playbook in 202301:04:38
The ModCom crew sits down with Cody Wittick of Kynship to talk about what influencer marketing looks like in 2023. How brands should be leveraging influencer created content in their paid advertising efforts, and how to implement an influencer marketing program. Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Feb 2023How to Build a Brand: Supply w/ Trace Crawford01:11:08
This week Trace from Supply joins the guys for our next edition of our "How to Build a Brand" series. If you enjoyed this video please remember to rate & review. Visit Supply: https://supply.co/ Follow Trace on Twitter: @BubbaDoesEcom Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices
02 Feb 2023Building a Brand: Hexclad Cookware w/ Daniel Winer & Jason Panzer01:01:51
Our good friends swung by to be on the pod today. Chef Gordon Ramsay couldn't make it, but his business partners Danny Winer & Jason Panzer from Hexclad Cookware came to tell us all about their ecommerce brand's journey as a disruptor in the cookware space. Watch this episode on YouTube now! Check out Hexclad Hybrid Cookware at: hexclad.com Don't forget to rate & review — Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices
20 Feb 2023How to Build a Brand: Purple Mattress w/ Chris Knudsen & Dan Bischoff01:08:14
We chatted with a couple of the guys who put Purple Mattress on the map! This is their story in their own words and how they view marketing in today's DTC climate. If you enjoyed this epsiode please remember to rate & review!  Watch this episode on YouTube now >> Check out Chris & Dan's agency at: https://www.stoicyeti.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
07 Aug 2023Zuck vs. Musk & The OceanGate Tale01:07:14
We discuss the matchup of Elon Musk and Mark Zuckerberg, then we look into the wild details of the OceanGate story... Please rate & review— Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

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