Daring Made (Sasha Fedunchak)
Explorez tous les épisodes de Daring Made
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| 24 Oct 2023 | Welcome to Daring Made | Brand Building, Business Strategy, Marketing Success | 00:03:46 | |
Have you ever wondered how successful entrepreneurs build their brands? Feeling like the same old fluffy advice you hear over and over just isn’t getting you where you want to go? Or maybe you’re ready to ditch the vanilla 1-2-3 script to entrepreneurship and build something deeper and bigger than an Instagram account. Sound like you? Then you’re in the right spot. Welcome to Daring Made - Because the world’s most visionary founders don't just stumble upon success, they make it. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 24 Oct 2023 | From corporate dropout to spray tanner to multiple-six figure agency owner: Sasha’s story | 00:25:45 | |
Welcome to "Daring Made" Episode 1: Why Listen to Daring Made? Your No-Fluff Guide to Authentic Business Building In this inaugural episode of "Daring Made," host Sasha Fedunchak gets real about her credentials, her passion for branding and marketing, and why this podcast is a must-listen for anyone serious about authentic, meaningful business growth. Episode Highlights:
Join Sasha in this bold endeavor to not just build businesses, but to craft legacies and lead with authenticity. Subscribe to "Daring Made" and be part of this audacious journey. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 24 Oct 2023 | How to win more customers: Learn to speak directly to them | 00:17:47 | |
In this episode, Sasha discusses a revolutionary approach in branding — positioning your clients as the heroes of their own stories. Learn why shifting focus from your brand to your clients' journeys is crucial, and discover practical strategies to genuinely connect with your audience. Plus, stay tuned for our upcoming deep dives into brand archetypes and buyer types! Show Notes:
Up Next on Daring Made: Stay tuned as we explore brand archetypes and buyer types in our upcoming episodes! Understanding these will streamline your marketing efforts, helping you connect more deeply with your target audience. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 24 Oct 2023 | The 4 Buyer Types as Female Musicians | 00:16:26 | |
Episode Summary: In today's episode, we dive into the fascinating world of buyer personalities, exploring the four primary buyer types: Assertive, Amiable, Expressive, and Analytical. Learn why a one-size-fits-all approach in marketing is a myth and how tailoring your messaging to specific buyer types can supercharge your connection with them. Key Takeaways:
Closing Thought: Tailored marketing is all about resonance. Identify your audience's primary buyer type, craft messages that speak directly to them, and watch your brand truly connect. Links & Resources:
Stay tuned for more actionable insights and branding strategies on Daring Made. Don't forget to subscribe and share with fellow entrepreneurs! Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 24 Oct 2023 | 5 Characteristics of Highly Successful Entrepreneurs | 00:11:11 | |
The 5 Key Characteristics of Successful Entrepreneurs
Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 31 Oct 2023 | Selling to the 4 Buyer Types as Female Music Icons: Do's and Don'ts | 00:22:11 | |
Dive into the rhythm of effective sales strategies with a unique spin as we align the four buyer types with iconic female musicians. Discover the do's and don'ts of engaging with each persona, from the assertive Beyoncé to the analytical Alicia Keys, and learn how to orchestrate your sales pitch to resonate with each buyer's distinct preferences. Show Notes:
Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 03 Nov 2023 | How Mindset Shifts Inspire Massive Biz Growth with Mike Farneti, CFO of Daring Haus | 00:33:24 | |
Welcome to another episode of Daring Made. Today, we're joined by Mike Farneti, CFO and head of business strategy at Daring Haus, a business growth advisory and marketing agency. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 07 Nov 2023 | Startup Reflections: 6 Lessons & 6 Mistakes of Launching Vacay Beauty | 00:22:29 | |
Dive into the entrepreneurial journey with Sasha Fedunchak as she shares a candid look back at launching her first company, Vacay Beauty, a spray tan salon. Discover the six strategic moves that propelled her brand to success, and the six missteps that offered invaluable lessons. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights. Show Notes:
Keywords: Entrepreneurship, Business Launch, Brand Strategy, Micro-Influencers, Networking, Revenue Streams, Community Engagement, Branding Mistakes, Event ROI, Business Communication, Content Strategy, Mental Health, Business Support. Call to Action: If Sasha’s stories of wins and warnings resonate with you, subscribe to Daring Made for more enriching content. Share your thoughts with us and let's continue to learn and grow together! Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 14 Nov 2023 | This Marketing Mistake is Costing You Time & Money | 00:11:36 | |
In this short and spicy episode, Sasha gets passionate about this marketing mistake so many small business owners make - without even realizing they're making it.
Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 21 Nov 2023 | How to Stay in Business: The messy human stuff no one talks about | 00:28:19 | |
In this episode, the Sasha discusses how to navigate and sustain businesses by drawing parallels to personal relationships. She focuses on the importance of resilience, human connection and self-growth, while cautioning against over-complicating business strategies or over-nurturing team members. Acknowledging that difficulty and discomfort often accompany entrepreneurship, Sasha emphasizes the necessity of embracing such challenges, learning from failures, and taking action, even when it means daring to slow down or make mistakes. Sasha encourages finding balance between professional demands and personal well-being, in order to truly thrive in any business endeavor. 00:27 The Human Aspect of Staying in Business Keywords:
Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 05 Dec 2023 | Bold Predictions for Business & Marketing in 2024 | 00:23:01 | |
The episode covers can’t-miss predictions for marketing and business in 2024. Sasha highlights the likelihood of hobby businesses diminishing, an increased importance on financial literacy, the rise of AI, the shift towards subliminal, storytelling marketing, and the crucial role of email marketing. The episode also emphasizes on building strong communities and creating brand believers over conventional selling tactics. The need for entrepreneurs to keep updated, be innovative, competitive and manage their finance is emphasized. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 12 Dec 2023 | Brand Photoshoots 101 | Creativity, Intuition & Storytelling with Sammy Hearn | 00:46:00 | |
In this episode of Daring Made, Sasha welcomes Sammy Hearn, a photographer, videographer, educator, and ultimate creative in Nashville, TN to talk about brand photoshoots and how to make your brand stand out with a strategic and creative photoshoot. With over 20 years of experience in media, theater and journalism, Sammy's work is all about merging authentic storytelling with eye-popping visuals. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 19 Dec 2023 | Building Community, Motherhood & Sunless Solutions with Steph Taylor Rios | 00:47:32 | |
In this Daring Made episode, Sasha welcomes celebrity spray tan artist, Steph Taylor Rios. Steph is a Southern California celebrity spray tan artist with over 12+ years in the industry. She has built her sunless empire while being a wife to a touring musician, mother to twins, and a corporate marketing guru. Steph discusses her journey from being an actor to running successful ventures such as Bronzed Ambition and the newly launched Alt Sun. She shares her experiences navigating business expansion, the struggles she faced becoming a mother of twins, and her victory over postpartum depression. Steph goes into great detail about the progression of the sunless industry, its inclusivity, and the need for proper education on aspects like skin types. She passionately emphasizes the importance of community building and authenticity for entrepreneurs. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 21 Dec 2023 | Unpopular Opinion: Don't Hire a Social Media Manager in 2024 | 00:29:11 | |
Sasha discusses the potential pitfalls of hiring social media managers in 2024, arguing that focusing solely on platform-centric perspectives may not lead to the desired business growth. Instead, the speaker recommends investing in brand strategy, understanding the customer journey, and creating a robust marketing strategy. Providing a real-world example of a beauty service provider, Sasha emphasizes the need for investing in a graded product suite to solve customers' problems progressively. The podcast also proposes thinking in terms of building communities rather than just getting likes or followers on social media platforms. Without a distinct brand, customer journey mapping, a broader marketing strategy, and the necessary systems, relying solely on social media management can potentially be a waste of money and time. 01:29 Why You Shouldn't Hire a Social Media Manager in 2024 Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 04 Jan 2024 | Social media burnout? Grow your business with Profitable Engagement instead. | 00:28:06 | |
In this episode, I talk about my experience of leveraging the power of 'Profitable Engagement,' a unique social media strategy that focuses on authentic and genuine connection-building, versus getting burnt out and overwhelmed from the never ending "post more content" hamster wheel. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 08 Jan 2024 | The Genius Marketing Strategy Behind Shop Daring | 00:18:41 | |
In this episode of Daring Made, I’m giving you the BTS reasons behind launching the Daring Made shop, and its function in embodying the values of a community and serving as a representation of female founders and daring women. I’m spilling all of the strategic decisions behind the launch and how it functions as a long-term goal of brand building. I also get a little vulnerable in telling you about my new 'millions era' mindset and the role it plays in the designs chosen for the apparel. Finally, I give you all the strategic plans to build up the website shopdaring.com and make it an additional revenue generator for us this year. Get 10% off your daring threads with the code DARINGPOV at shopdaring.com. 00:41 The Launch of Daring Made Shop Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 16 Jan 2024 | Why your personality is hurting your business | 00:20:17 | |
On this spicy episode, Sasha goes off the cuff and discusses the pros and cons of inserting personality into marketing strategies and businesses. She counters the common belief of personality being key for success and client attraction in business. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 23 Jan 2024 | How to make selling easier: Make content that speaks to your customer | 00:23:51 | |
In this episode, Sasha addresses a listener's question about how to reach customers in a more direct and meaningful way. You’ll learn actionable tips for quick and effective market research, learning to speak the customer's language, and uncovering their deeper needs and wants. Sasha provides examples from different industries (spray tanning, brand photography, and dentistry) demonstrating how businesses can make their customers feel seen and heard, and subsequently build trust. Sasha encourages listeners to use features like Instagram polls, email feedback, and direct Q&A with clients to gather crucial information about their experiences and aspirations. What you’ll hear: Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 25 Jan 2024 | Building a Successful Esthetician Business w/ Hygge Facial Spa Founder Tia Pinizzotto | 00:51:45 | |
Tia Pinizzotto, a small business owner and licensed aesthetician in Philadelphia, shares her brand-building journey over a year with her Facial Spa, Hygge. She talks about her goal to revolutionize the aesthetics industry with her brand's consistent focus on the client experience. With add-on free, gratuity-included facial service, Tia creates a stress-free, authentic spa experience. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 01 Feb 2024 | Mindset Matters: The Power of Belief in Entrepreneurship | 00:16:51 | |
In this episode of Daring Made, Sasha discusses an important factor hindering many entrepreneurs: mindset. She elaborates on the importance of overcoming self-doubt and asking the tough question, 'Why not me?' Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 06 Feb 2024 | How to create content that converts on Instagram | 00:14:51 | |
In this episode, Sasha talks about how to create content that converts on Instagram using the FREE resource provided by Daring Made, The Profitable Post Playbook. Get it now here: https://daring-made.myflodesk.com/profitablepost Despite high views or followers on content, people find themselves stuck on the content creation hamster wheel and struggle to translate their work into actual sales or bookings. The Playbook addresses this issue by teaching users how to create content strategies around their customer. It contains a guide, walkthrough questions, a notion template and mini training video, alongside 60 Canva templates. The notion planner and mini training video helps to organize specific content pillars and the Canva templates guide business owners on several Instagram strategies. Through authentic examples of her own businesses, Sasha illustrates that the secret behind successful ventures isn't just selling a product or service, but creating a connection and relevance to the customer's needs. Sasha also emphasizes the need for businesses to align their marketing strategies with customer-centric approaches, encouraging their audiences to become part of a movement that resonates with their personal ambitions. What you’ll hear: Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 28 Feb 2024 | Using Instagram Stories to Connect with Dream Customers | 00:15:46 | |
In this episode of Daring Made, Sasha shares actionable advice on engaging profitably on Instagram in the Stories. Sasha emphasizes the importance of community over content and introduces the concept of 'profitable engagement,' a strategy to algorithm-proof business growth online. Rather than creating more content, the emphasis is placed on outbound engagement, particularly through Instagram Stories, to build connections and community. Tips on how to effectively engage with potential customers and partners' stories are shared, advocating for authentic interactions rather than sales-oriented messages. The episode illustrates the success of this approach with a personal anecdote about how it led to a significant client acquisition. Start Profitable Engagement on your own Instagram account and connect with dream customers within DAYS with an algorithm-proof approach to growing your business: www.daringmade.com/profitable-engagement 00:22 Understanding Profitable Engagement Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 05 Mar 2024 | The Power of Vulnerability in Your Content | 00:18:58 | |
In this episode of Daring Made, Sasha reflects on an unexpectedly popular post about personal vulnerabilities and fears. Sharing relatable experiences, from the pressure to slow down due to motherhood to feeling like a failure despite success, struck an unexpected chord with the her followers. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 07 Mar 2024 | My BEST and WORST business investments in 2023 | 00:26:36 | |
In this episode, Sasha shares a comprehensive review of the investments made in the previous year that significantly impacted her business. Highlighted are some of the best investments, including legal templates, SEO overhaul services, and the paid version of ChatGPT, which have all contributed to accelerating business operations and safeguarding the business legally. Check out some of the female founded businesses Sasha recommends: Sasha also praises the benefits of sticking with reliable programs like HoneyBook, Notion, Planoly, Flodesk, and ShowIt, emphasizing the importance of consistency in tools to facilitate swift business processes. Snag all of these tools at a discount here: www.daringmade.com/free On the flip side, Sasha discusses the lessons learned from not-so-great investments, including hiring mismatches, spending on an email marketing program that offered little new value, and paying for business advice that did not align with her needs or values. The episode is a candid reflection on the importance of trusting oneself, understanding one's business needs, and being discerning about where to invest time and money for the greatest impact on business growth. What You’ll Hear: Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 10 Mar 2024 | Daring Made Diaries: Slowing Down, Feminine Energy & Business Reflections | 00:18:59 | |
Join the host on a walk, sharing insights on preparing for a newborn, navigating business, and the balance of feminine and masculine energies in entrepreneurship. 00:33 Preparing for a Newborn and Balancing Business Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 12 Mar 2024 | Marketing Strategy for Small Businesses in 2024 with Kalee Murrin | 00:39:10 | |
In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of social media marketing, the transition from corporate to owning her agency, and the importance of a comprehensive and strategic approach to marketing for businesses. Kalee also gives advice on how small business owners can successfully market their businesses in 2024. The conversation reveals that effective marketing requires understanding one’s audience, leveraging ethical strategies, committing to long-term efforts, and focusing on brand awareness and customer journey more than immediate sales. Connect with Kalee: What You’ll Hear: Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 16 Mar 2024 | Are your limiting beliefs really yours? | 00:14:22 | |
Sasha gets personal on the last episode of season 1 of Daring Made while on a walk shortly before her due date. She explores her past experiences, including running a spray tan business, and her battle against limiting beliefs imposed by others regarding career decisions. Sasha encourages you to ask yourself, "Are my limiting beliefs really mine? How are they holding me back, even from the best-intentioned people in my circle?" She emphasizes the importance of embracing personal passions, such as her passion for the beauty industry, despite previously received discouragement. This realization leads her to plan a focused approach on the industries of beauty, health and wellness through both Daring Made, Daring Haus and her personal brand in the coming months. Sasha candidly shares stories of past haters and the importance of trusting oneself, enveloping the discussion with the theme of personal evolution, identity, and the pivotal role of intuition in business and personal growth. What You’ll Hear Inside: Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 16 May 2024 | Welcome to Season 2 of Daring Made! | 00:14:17 | |
This episode introduces the second season of the Daring Made podcast, hosted by Sasha Fedunchak. Sasha expresses excitement for the upcoming 30 episodes, emphasizing a focus on conversations with female founders and industry leaders in beauty, health, and wellness. The season aims to inspire listeners through stories of business success and personal growth. Sasha also shares personal updates, including the birth of her second child and how this experience has shifted her perspective on work and life balance. She discusses the rebranding of her social media and the podcast's aim to provide free value and support to entrepreneurs in the beauty, health, and wellness industries. Sasha encourages listeners to share the podcast, leave reviews, and reach out for advice, underlining her mission to support small business owners in making a positive impact. What You’ll Hear: Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 16 May 2024 | Mistakes & lessons learned from our first Daring Haus launch (029) | 00:28:15 | |
This episode of Daring Made features Mike Farneti, CFO and head of business performance at Daring Haus, who returns to discuss with Sasha the lessons learned from the initial relaunch of their business. Mike brings a wealth of experience from both the corporate finance world and as a small business owner. The conversation delves into the challenges and insights gained from trying to balance business growth with personal life, especially with young children and evolving personal goals. Sasha and Mike candidly share the mistakes made during Daring Haus's initial launch, emphasizing the importance of being true to one's vision and ensuring that the business supports personal goals rather than becoming a burden. The relaunch focuses on simplifying their message to help entrepreneurs make their business work harder so they don't have to, aligning Daring Haus closer to the needs of its target clients. This episode also explores the synergy of combining creative and financial expertise to support small business owners in meaningful ways. What You’ll Hear: Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 21 May 2024 | The HAM + Cheese Method for Predictable Revenue + Rest in Your Business (030) | 00:20:56 | |
In the first mini masterclass of season two, host Sasha introduces the 'HAM and Cheese' method to manage business seasonality and stabilize revenue. Sasha explains how to predict and plan for varying business months by understanding fixed and variable costs. Through this metaphor, she advises entrepreneurs to push hard during 'HAM' months while allowing for flexibility during 'Swiss cheese' months with natural gaps. This approach helps entrepreneurs align their revenue goals with personal well-being, avoiding burnout, and creating a well-oiled business machine. Sasha also highlights the importance of working with financial experts like Daring Haus CFO Mike Farneti to model and predict finances effectively. What You’ll Hear: Book a FREE 30-min consultation with Daring Haus CFO Mike Farneti: https://daringhaus.hbportal.co/schedule/66439bbbf4a90a00256ec89c Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 04 Jun 2024 | SEO for Small Businesses with Caitlin Christensen (031) | 01:00:02 | |
In this episode of Daring Made, Sasha brings on Caitlin Christensen of Creative SEO Coach, a trusted SEO expert, to discuss the intricacies of Search Engine Optimization (SEO). Caitlin shares her journey of transitioning from graphic design to becoming an SEO specialist, particularly for the Showit platform, and how she identified gaps in the market. The conversation delves into the importance of SEO, common misconceptions, and practical advice to help businesses use SEO effectively. Caitlin highlights the significance of backlinks, technical SEO, and ongoing content updates. The episode also introduces Caitlin’s Blogging 101 course and the 7-Day SEO Intensive service, designed to set up businesses for long-term SEO success. Connect with Caitlin: Instagram: @creative_seo_coach Website: https://creativeseocoach.com/ Get $50 off Caitlin’s SEO course with the code “Blogging50”: https://creativeseocoach.com/blogging-101 Let's create your website: https://daringhaus.com What You’ll Hear: Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 07 Jun 2024 | 2 Tips to turn overthinking into ACTION (032) | 00:09:10 | |
In this quick and heartfelt episode of Daring Made, Sasha shares profound insights from a recent call with a successful beauty industry client. She dives into the importance of defining your niche and crafting a clear vision, while also emphasizing the need to balance strategy with action. Tune in for empowering advice that can help you break free from the cycle of overthinking and take decisive steps toward your goals. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 12 Jun 2024 | Empowering the Queer Community through Esthetics with Jenna Leigh Kapitan (033) | 00:46:15 | |
In this episode of Daring Made, Sasha sits down with Jenna Leigh Kapitan, owner and esthetician of Beyond the Binary by Jenna Leigh Skin, and host of The Emo Entrepreneur podcast. Jenna shares her inspiring journey of establishing her business, which serves the queer community with full body waxing, skin treatments, and scar revision. Listen as Jenna discusses her early struggles, the impact of her unique branding, the importance of authenticity, and her dedication to creating an inclusive and supportive environment. Jenna also touches on her personal development, resilience, and plans for future growth, including community involvement and educational initiatives. Connect with Jenna: Instagram: @jennaleighskin The Emo Entrepreneur Podcast Instagram: @theemoentrepreneur Listen to The Emo Entrepreneur on Spotify: https://spotify.app.link/xq8Wl2h0MJb?fbclid=PAZXh0bgNhZW0CMTEAAaaVZ3-3w02YqUV1oMmIKzC1l8FfuwyN_TucN5bb_Jve8mQuGx8Gnf7w-Cg_aem_AVVhBBSAR5ydxMZOuup1mjdMC3J1I34IyaUUo1psDGEeTzwXyesvUezklda__eTTQrRNMmPHJsJLJU2s6Z85RGbf&_p=c71429c69c1c65f2e0038ff9ed What You’ll Hear Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 18 Jun 2024 | The difference between branding, marketing and sales for small businesses (034) | 00:23:31 | |
In this jam-packed episode, we're diving into a mini masterclass on the crucial differences between branding, marketing, and sales for your small business. Discover why simply posting on Instagram isn't enough, and learn how each element plays its own unique role in your business growth. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 23 Jun 2024 | From Side Hustle to Six Figures: Dezirae Sepesi's Spray Tan Success Story (035) | 00:32:55 | |
In this episode, join us for an inspiring conversation with Dezirae Sepesi, a beauty entrepreneur and founder of Dezirable Tanz in Knoxville, Tennessee. Dezirae shares her powerful journey of transforming a simple side hustle into a thriving six-figure spray tanning business. She discusses her humble beginnings, the challenges she faced with money management, and how she grew her brand organically on social media. Learn about her effective marketing strategies, the importance of setting boundaries, and the empowering experience of training others in the spray tanning industry. Dezirae’s candid reflections and practical advice are sure to inspire anyone looking to take their business to the next level. 00:00 Welcome and Introduction 00:18 Meet Dezirae Sepsi: Beauty Entrepreneur 00:49 Dezirae's Journey: From Humble Beginnings to Success 02:07 Challenges and Realities of Entrepreneurship 05:17 The Start of Dezirable Tanz 09:28 Building a Brand and Setting Boundaries 13:36 Social Media Strategy and Personal Growth 17:02 Future Plans and Seeking Balance 23:41 Advice for Aspiring Entrepreneurs 29:19 Training and Empowering Others Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 28 Jun 2024 | Future-Proof Your Business: Trademarking with Chandler J of Lethal Legal (036) | 00:47:33 | |
In this episode of Daring Made, we’re thrilled to welcome Chandler J, a fierce intellectual property attorney and founder of Lethal Legal. Chandler shares her journey from traditional law to starting her own innovative firm, Lethal Legal, and discusses the importance of trademarking and intellectual property protection for entrepreneurs. She provides valuable insights on the steps to take when building and protecting a brand, including the pitfalls of using document preparation companies like LegalZoom versus working with a specialized IP attorney. Chandler also emphasizes the importance of treating legal protection as a crucial part of building long-term wealth and legacy. This episode is packed with actionable advice and real-life examples, making it essential listening for any business owner looking to safeguard their brand. What’ You’ll Hear: Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 03 Jul 2024 | Email Marketing 101 for Beauty, Health & Wellness Businesses (Ep. 37) | 00:21:43 | |
In this highly requested episode of the Dairy Made Podcast, we're diving into the world of email marketing, specifically tailored for the beauty, health, and wellness space. Your host shares personal experiences and effective strategies like building strong client relationships, engaging your audience, and boosting your business growth. What You’ll Hear: 00:33 The Power of Email Marketing 00:45 Real-Life Examples of Email Marketing Success 03:47 Why Email Marketing is Essential 05:34 Building Your Email List 07:20 Creating an Effective Welcome Sequence 13:01 Maintaining a Regular Email Schedule 14:21 Content Ideas for Weekly Emails Get 50% off FloDesk for your first year: https://flodesk.com/c/DARING Need help setting up email marketing for your business? Check out our Business Growth & Marketing agency: https://www.daringhaus.com Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 16 Oct 2024 | How To Become THE Magnetic Brand That Everyone Wants (Ep. 38) | 00:26:36 | |
Join our host as she returns from a summer filled with parenting adventures to bring you an exciting new focus on marketing, mindset, and motherhood. Dive deep into the world of influence with insights inspired by Robert Cialdini's work and learn about the principle of reciprocity—how small acts of giving can build trust and drive engagement. Whether through social media, email marketing, or real-life interactions, get actionable tips to make your brand magnetic. Plus, don't miss out on the new seven-day challenge designed to transform your business. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 16 Oct 2024 | Pivoting with Passion: Emy Dyer’s Path to Multi-Brand Success (Ep. 39) | 00:54:20 | |
In this episode of the Daring Made show, we're joined by the unstoppable Emy Dyer, a multi-passionate entrepreneur, graphic and web designer, and owner of Emy Ave Boutique. Emy takes us through her inspiring journey from feeling unfulfilled in the corporate world to thriving as a boutique owner and branding expert. Despite the demanding roles of wife and mom, she's mastered balancing business with creativity. Emy shares her transition from Etsy success to managing multiple ventures, offering valuable insights into her bold design style and authentic branding approach. Packed with entrepreneurial wisdom, this episode explores key topics like fashion's impact on identity, navigating client expectations, and the power of supportive communities. Tune in to hear how Emy turned burnout into breakthrough and empowers women, especially moms and immigrants, through her high-quality, comfortable clothing line and innovative business strategies. Don't miss out on this empowering story of passion, perseverance, and practical advice for ambitious creatives. Connect with Emy: Emy’s Instagram: https://www.instagram.com/itsemydyer/ Shop Emy Ave: https://emyave.com/ Check out Emy’s site: https://emydyer.com/ 00:29 Introducing Emy Dyer: A Multi-Passionate Mogul Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 17 Oct 2024 | Fierce 5: Being a Cardio Queen in your business is keeping you stuck (Ep. 40) | 00:12:51 | |
Kick off the first 'Fierce 5' session with Sasha Fadunchak at Daring Made! In this intense and empowering coaching segment, Sasha narrates her transition from cardio queen to strength-training enthusiast and how that metamorphosis can revolutionize your business mindset. Tired of burning energy on unproductive tasks? Shift your focus to long-term goals and build both literal and metaphorical muscle. Sasha packs in actionable advice on branding, marketing, and setting ambitious goals beyond mere survival. Get ready to challenge yourself, engage on social media, and share your thoughts as you embrace your fierceness and daring nature in every facet of life! 00:00 Introduction to Fierce Five Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 24 Oct 2024 | BTS: Sharing a Client Case Study with Daring Haus CFO Mike Farneti (41) | 00:36:16 | |
I'm joined by Mike Farneti, co-founder of Daring Haus, and we're spilling all the tea on one of our latest client case studies. Plus, we share can't-miss, practical advice on managing commission-only pay structures, financial obstacles, and effective pricing strategies. 00:04 Introducing the Special Guest: Mike Farneti 02:34 Case Study: Client Background and Initial Challenges 04:24 Financial Red Flags and Initial Consultation Insights 06:31 Commission-Based Pay Structure: Pros and Cons 10:48 Cash Flow Issues and Predatory Loans 14:08 Pricing Strategies and Market Research 18:28 The Pitfalls of Discounting 18:52 Market Research and Pricing Strategy 19:50 Finding the Sweet Spot in Pricing 21:21 Customer Retention Challenges 22:51 Implementing Loyalty Programs 25:47 Measuring Success and Future Plans 26:50 Daring 360 Program and Client Success Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 30 Oct 2024 | Fierce 5: Goal Clarity - The Secret Weapon for Entrepreneurial Growth | 00:09:22 | |
Welcome back to Daring Made! In this Fierce 5 episode, I’m getting into the essential yet often overlooked topic of goal setting. Feeling stuck or like you're on a never-ending hamster wheel? I’m sharing insights on how to break free by defining and working backwards from your personal and business goals. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 11 Nov 2024 | Unlocking Your True Self with Human Design Ft. Mikaela MacLean, the Auric Esthetician | 00:52:36 | |
In this episode of the Daring Made show, host Sasha invites Mikaela MacLean, the auric esthetician, to unpack her unique journey and expertise. Mikaela shares how she's transitioned from physical beauty treatments to focusing on the energetic realm, combining practices like human design, astrology, meditation, and more. Her journey from aspiring doctor to ballet dancer, and eventually finding her calling in aesthetics and human design, offers rich insights. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 11 Nov 2024 | A Vulnerable Update: Building a Legacy One Step at a Time (Pt 1) | 00:44:10 | |
In this episode of Daring Made, Sasha shares her journey and evolving business ventures on a reflective drive home from Philadelphia. She opens up about the challenges and transformations within her company, Daring Haus, and her new venture, Powerhaus Media. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 20 Nov 2024 | Plan Your 2025 Marketing Calendar in 20 Minutes (Ep. 44) | 00:17:21 | |
In this episode of Daring Made, I’m excited to delve into planning a 2025 marketing calendar in just 20 minutes. The episode was inspired by my upcoming presentation for The Carolina Collective's 2025 Annual Planning Workshop. What You’ll Hear Inside: Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 03 Dec 2024 | Fierce 5: Brand excellence starts with your website | 00:13:33 | |
In this episode, I’m getting real about the importance of creating a customer experience that aligns with your brand promises. Using an engaging analogy about a million-dollar watch, I share how the setting and presentation of your product can drastically alter customer perception. What You’ll Hear: 00:21 The Luxury Experience Analogy 04:26 Applying the Analogy to Your Business 05:04 The Importance of a Digital Storefront 07:52 Real-World Example: Luxury Hair Salon Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 03 Dec 2024 | The Art of Reinvention: Celebrity Esthetician Morgan Rackley on Building a Successful Beauty Career | 00:42:27 | |
In this episode, we're thrilled to welcome Morgan Rackley, the multi-talented Celebrity Esthetician and founder of Morgan Rackley Skin Care. With over 15 years in the beauty industry, Morgan has collaborated with renowned brands and been featured in top publications like Harper's Bazaar and Elle Magazine. Our conversation dives into Morgan's journey, from starting in her mom's hair salon to becoming a successful skincare expert with a packed clientele. She shares valuable insights about the importance of customer service, asking for opportunities, and setting up your business around your desired lifestyle. This episode is packed with inspiration for beautypreneurs looking to build their business authentically and successfully. Connect with Morgan: What You’ll Hear: 00:24 Meet Morgan Rackley: A Beauty Industry Pioneer 01:42 Morgan's Journey: From Shampoo Girl to Lash Entrepreneur 09:27 The ADHD Factor: Managing Multiple Passions 18:38 The Power of a Strong 'Why' in Business 20:07 Embracing Change and Overcoming Judgment 25:11 Building a Successful Skincare Business 25:46 The Power of Asking and Ambassadorships 29:00 Customer Service and Client Retention 31:22 Balancing Business and Lifestyle Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 10 Dec 2024 | Fierce 5: Year-End Advice: Embrace Where You Are (Ep. 47) | 00:07:20 | |
Welcome to a quick Fierce 5 episode where I'm sharing a timely, heartfelt message of giving yourself grace. I'm candidly chatting about my personal journey of navigating a challenging year, the pressures of balancing business and family, and the importance of self-care. Tune in if you, too, are needing some relief from pressures, and are wanting to slow down, find relaxation, clarity, and self-compassion amid the year's end hustle. 00:24 Navigating the Holiday Hustle 00:50 Personal Reflections and Challenges 01:37 Giving Yourself Grace 04:12 Looking Forward to the New Year 05:41 Final Thoughts and Encouragement Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 11 Dec 2024 | Energy, Mindset, and Feminine Flow in Business with Sammy Hearn | 00:44:15 | |
This episode features the incredibly creative Sammy Hearn, a top-notch photographer and owner of Social Sphere. Sammy dives deep into her journey from a journalist to a leading creative out of Nashville. Sasha and Sammy explore topics including mindset, managing energy, tapping into feminine flow, and escaping the hustle culture. Sammy shares powerful practices on gratitude, visualization, and manifesting a life you love, while emphasizing the need for women to prioritize their own pleasure and self-care. This episode is all about empowering yourself to design a life full of joy and success. Connect with Sammy: instagram.com/socialspheregroup What You’ll Hear Inside: 00:06 Introducing Sammy Hearn: Creative Powerhouse 03:01 Sammy's Journey: From Journalism to Creativity 07:49 Manifesting Success: Mindset and Energy Practices 11:43 Daily Habits for a Positive Mindset 17:22 The Power of Consistency in Business and Life 21:19 Self-Care and Entrepreneurship 26:15 The Power of Writing and Boundaries 34:33 Female Empowerment and Pleasure Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 17 Dec 2024 | Revealing My Big Secret...What's Next??? (Ep. 49) | 00:28:11 | |
In today's episode, I dive into my new business venture centered around my personal brand. Over the past month, I've been developing a new approach that I'm excited to finally share. The journey began back in 2017 when I first encountered the idea of coaching and has evolved into creating programs based on the Energy Leadership Assessment. 00:35 Announcing a New Business Venture 01:18 The Birth of a Personal Brand 02:16 Journey into Coaching 05:28 Energy Leadership Explained 13:33 The Power of Energy Leadership Assessment 19:42 Introducing New Offers Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 18 Dec 2024 | 2025 Marketing Predictions for Small Businesses | 00:24:47 | |
In this episode, I'm diving into the future of marketing as 2025 approaches. Prepare for major changes in small business strategies, especially the increasing importance of trust—81% of consumers distrust social media content, preferring businesses over celebrities. What You'll Hear: 00:55 The Importance of Trust in Marketing 05:35 Branding Beyond Logos and Colors 10:36 Real User Content Over Influencers 12:39 The Resurgence of Email Marketing 17:48 Authenticity Over Perfection Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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| 19 Dec 2024 | Using Curiosity, Sales Psychology and Authenticity to Build a Powerhouse Brand with Kaili Meyer | 00:51:07 | |
In this episode, I’m welcoming Kaili Meyer, an exceptional copywriter and founder of Reveal Studio Co. Kaili shares her journey of becoming a versatile business owner, highlighting her shift from journalism to creating digital products. The conversation dives into Kaili’s top strategies for meeting customer needs, the impactful use of AI, and the importance of always staying curious. Perfect for those thinking of pivoting their business or enhancing their personal brand, this episode is packed with actionable insights and inspiration. Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.
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