Customer Growth Sessions (Intergrowth)

Today, we're speaking with Jimmy Kim, the Founder and CEO of ⁠Sendlane⁠, about how businesses can level up their email and SMS marketing for better customer retention.

Looking to get in touch with Jimmy? Connect with him on ⁠LinkedIn⁠ or ⁠Twitter⁠.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're talking through Google Ads Performance Max (PMax) campaigns with Jim Hammerel, CEO of the Google Ads agency, Xtropy.

Jim dives into the pros and cons of PMax, what types of businesses see the best results from it, and how to effectively drive results with PMax. Jim also shares a secret script that can be used to uncover hidden data from your PMax campaign: https://github.com/agencysavvy/pmax.

Looking to get in touch with Jim? Learn more about Xtropy here, or connect with him directly on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we bring Nils Nordström, the Founder and Senior Marketing Consultant at Flax Digital, onto the podcasts to talk through strategies for ecommerce businesses to build and scale their Meta Ads/Facebook Ads campaigns to scale their business.

We talk through the pros and cons of Meta Ads, Nils' top recommendations on how to successfully build a Meta Ads campaign from scratch, common Meta Ads mistakes that cost businesses thousands, and how to monitor progress over time.

Looking to get in touch with Nils? You can find him on LinkedIn or email him directly at nils@flaxdigital.se.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're talking through how you can build and systematize an influencer marketing campaign with Johan Jedåker, the Founder of Better Support.

Johan shares guidance on how to find influencers to partner with, common mistakes he sees in influencer marketing, benchmarks for how much to expect to pay for a campaign, and much more.

Looking to get in touch with Johan? Learn more about Better Support on their website, or contact Johan directly via email or LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're taking a break from interviewing other experts to bring you our first episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.

We're discussing the 3 core principles of SEO: Relevancy, Authority, and Crawlability. Our Managing Partner, Pat Ahern, explains these principles by equating them to a road trip.

• See https://intergrowth.com/seo/principles/ for more
• Follow Pat on LinkedIn

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're talking through Holistic CRO with Nils Koppelmann, Experimentation Consultant at 3tech.

Nils shares his guidance on how to design and prioritize CRO experiments to grow your business, talking through the intersection of customer development and conversion rate optimization to learn about your customers to improve your product and website experience.

Looking to get in touch with Nils? Connect with him directly on LinkedIn and subscribe to his newsletter, Experimentation Tuesday.

A few additional sources Nils recommends on the podcast:

• https://goodui.org/
• https://clarity.microsoft.com/ 

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify.

To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/.

For more insights, visit Marketbite or contact her via email at amber@mktbite.com  or on Linkedin.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Dan Wood, the founder of Break Digital, shares his expertise in Google Ads.

He explores effective strategies for optimizing Google Ads campaigns, offering valuable insights on common pitfalls and best practices. You’ll gain practical tips for setting up conversion tracking, choosing the right keywords, targeting your audience, and integrating other advertising methods to maximize your ROI.

Dan also opens up about his journey and shares his strategies for using Google Ads to elevate and grow your business.

Connect with Dan and Break Digital:

• Visit the website: breakdigital.com
• Email: dan@breakdigital.com
• Follow him on LinkedIn

If you're looking to enhance your online advertising strategy, be sure to check out Break Digital’s free Google Ads training and workshops.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet.

We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space.

Greg shares his experiences and strategies around customer acquisition, the power of content creation, and the importance of offer strategy for early-stage brands, with a particular focus on how brands can acquire their first thousand dollars in sales.

• Visit Grommet.com for more information
• Check out Areteshades.com, the sunglasses company Greg and his son launched
• Looking to get in touch with Greg? Connect with Greg on LinkedIn or Instagram

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Dave Munson, founder and CEO of Saddleback Leather, discusses his journey from starting the company in Mexico to creating high-quality leather bags that are now sold throughout the world.

He covers topics like early challenges, rapid growth, the importance of delegation, and balancing business success with personal fulfillment.

Discover more about Saddleback Leather and follow them on Instagram and YouTube.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're taking a break from interviewing other experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.

We often see brands wasting money creating content that doesn't align with their business goals. With this episode, we're discussing the only three types of content that businesses should be creating to acquire customers. We call it "Customer Acquisition Content."

Intergrowth Managing Partner, Pat Ahern, gives the full breakdown on what Customer Acquisition Content is and how to get started creating content that brings new customers to your business.

• See https://intergrowth.com/content-marketing/content-strategy-components/ for more.
• Follow Pat on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, we welcome Audrey Fairbrother, the Content Marketing Manager at EQL, to speak about limited product launches.

Audrey shares her expertise on the concept and execution of limited product launches, providing insightful strategies for both established and emerging brands.

• Connect with Audrey Fairbrother on Linkedin
• For more information follow EQL and visit their website
• Download EQL's free launch strategy guide.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy.

Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial journey.

Discover the pivotal moment that propelled her into the world of live shopping and learn about her passion for helping brands tap into this powerful sales channel.

Visit Live Shopping Academy to learn more, and be sure to check out Marcy's YouTube channel. A few videos in particular that would be great to explore:

• Marcy's Live Shopping Crash Course
• How to Become a Live Shopping Expert

Special Offer:

Marcy has an exclusive offer just for our viewers and listeners: a comprehensive course from the Live Shopping Academy.

Use the code "intergrowth100" to save $100 on Live Shopping Academy.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications.

Get in touch with Tonic to learn more, or by contacting Lauren directly: lauren.linzer@hellotonic.com.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern interviews Katya Eckert, the founder of A DOMANI.

Katya shares her journey of creating A DOMANI, a sustainable sleepwear brand. She discusses the behind-the-scenes process of taking apparel from idea to customer's front door, including determining the right type of fabric and finding a great manufacturer.

Learn more about A DOMANI and connect directly with Katya for collaborations and to try out their innovative sleepwear.

Connect with Katya on Instagram and Facebook.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, we delve into the world of e-commerce and brand building alongside Laura Berens, Founder & CEO of Love and Fit.

Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping with zero-interest credit cards, managing inventory and cash flow, leveraging paid ads, and overcoming common challenges in the e-commerce space.

Make sure to explore further resources and follow Laura for more valuable content and updates.

Learn more about Love and Fit at loveandfit.com and connect with Laura at itslauraberens.com

Follow Laura on Instagram: @ecomwithlaurab Follow Love and Fit on Instagram: @loveandfitshop Follow Love and Fit on TikTok: @loveandfitshop

Check out ShipStation at shipstation.com

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us today for an interview with Melissa Hollis, Co-Founder and CEO of Taylor Street Collective.

Melissa delves into the critical aspects of defining ICPs, and buyer personas, and building effective go-to-market strategies for startups and solo marketing teams.

She discusses the fundamentals of persona development, the importance of knowing your ideal customer, and practical advice for navigating limited marketing budgets.

Learn more about Taylor Street Collective and connect with Melissa on LinkedIn or via their website at taylorstreetco.com. You can also reach Taylor Street Collective via email at info@taylorstreetco.com.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.

In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He emphasizes the complexity of SEO and the importance of asking the right questions to vet potential agencies. This episode focuses on specific questions to ensure you hire a competent agency that fits your business needs.

Keep an eye out for Part 2, where we'll discuss how to decide between two reputable SEO companies to decide which is the right fit for you.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

• See https://intergrowth.com/seo/hiring-seo-company/ for more.
• Follow Pat on LinkedIn

In this episode of Customer Growth Sessions, Pat Ahern interviews Mayo Santos, the CRO and co-founder of Revol Cares.

Mayo discusses the initial challenges and strategies of generating sales and growing the business with co-founder Sarah in the early days, from meeting at a farmers market to scaling to major retail success.

They dive into effective sales tactics, the importance of in-person events, overcoming taboos around period products, and navigating online marketing through Facebook and other platforms.

Check out Revol Cares to see their innovative products in action!

In this episode of Customer Growth Sessions, Pat Ahern interviews Kelly Moffat, the COO and co-founder of Kirrin Finch, a pioneering apparel brand specializing in menswear-inspired clothing for women, trans, and non-binary individuals. Kelly discusses the brand’s unique journey, from launching on Kickstarter to becoming a mainstay in the niche fashion industry.

Discover more about Kirrin Finch and don't forget to follow them on Instagram

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Ari Tulla, the CEO of Elo Health, shares his expertise in personalized nutrition and the intersection of AI and healthcare.

Ari explores why he is so passionate about nutrition, the origins and mission behind starting Elo Health, and the challenges he's faced in building Elo Health and Luminary Vitamins.

He also delves into his personal growth story of founding multiple businesses, providing valuable insights and inspiration.

Learn more about Elo Health and Luminary Vitamins.

Connect with Ari on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry.

Erin discusses how Bella Bridesmaids has expanded into a successful franchise with over 40 locations across the U.S., all renowned for their exceptional customer service.

Learn how the brand continuously adapts to market changes and stays connected to customer needs to remain relevant.

Visit bellabridesmaids.com to learn more. Want to know more about Bella Bridesmaids? Connect with Erin on Instagram, X, and Facebook.

P.S. Here's the link to the headband that Erin was wearing during this episode.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Chase Johnson, the founder of Bloom Creativ, shares his expertise in video production. He explores the key differences between professional and DIY video content, offering valuable insights on the pros and cons of each. You’ll gain practical tips for creating captivating videos, crafting compelling stories, selecting the right talent, and effectively planning your video projects.

Chase also opens up about his personal journey and shares his strategies for using video to elevate and grow your brand.

Connect with Chase and Bloom Creativ:

• Visit the website: bloomcreativ.com
• Email: chase@bloomcreativ.com
• Follow on Instagram: @bloomcreativ

If you're looking for studio space for your next video project, check out Peerspace for a wide range of creative locations (this is the platform Chase uses to rent out their office during non-business hours).

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us today for an interview with Jordan Obinger, Creative Director and Founder at Edition Studios.

Jordan delves into the critical aspects of building and elevating brand identity for businesses. He discusses the fundamentals of brand creation, the importance of visual identity, and effective ways to differentiate your brand in competitive markets.

Learn more about Edition Studios and connect with Jordan on Instagram or via their website at editionstudios.com.

You can also reach them via email at hello@editionstudios.com.

Explore these resources for insights into branding and identity creation:

• Pinterest: A platform to gather inspiration and visualize brand elements through mood boards.
• Milanote: A tool for creating collaborative visual boards, timelines, and brainstorming sessions.
• Figma: A design platform for wireframing, web design, and collaborative projects.
• Canva: An accessible tool for designing brand elements, perfect for those without a design background.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard, as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple beard-growing contest among friends sparked the creation of a flourishing beard care brand.

Learn about the brand's deep connection to community and charity, the strategic use of social media for effective brand building, and valuable insights into navigating the challenges of e-commerce.

Interested in learning more about Mad Viking Beard? Visit madvikingbeard.com or connect with them on Facebook: 

https://www.facebook.com/groups/275112825992965/335293733308207/

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry. 

Explore how Bill's journey in the industry has led to success and innovation in the field. 

Looking to get in touch with Bill? Learn more about Bill Spohn visit trutechtools.com website

or send him an email: bill@trutechtools.com

connect with him directly on LinkedIn www.linkedin.com/in/billspohn/

Currently working in HVAC? Join the BetterHVAC community to help shape the future of HVAC.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us for an enlightening session with Mickie Kennedy, President and Founder of eReleases.

In this episode, Mickie shares his expertise on the importance of press releases for businesses, how to craft a compelling story that captures national media attention, and practical tips for leveraging press releases to build credibility and grow your brand.

Discover the art of engaging journalists, creating data-driven press releases, and effectively timing your media push. Plus, learn about valuable resources and strategies to boost your PR efforts.

Connect with Mickie Kennedy and eReleases: Learn more about eReleases and connect with Mickie on LinkedIn or visit their website at eReleases.com.

You can also reach eReleases directly via email at info@ereleases.com.

Follow eReleases on X and Facebook.

Free Masterclass: Sign up for the free masterclass at eReleases.com/plan to learn how to maximize your press release efforts and gain local media attention.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.

This episode is part 2 of our series on How to Hire an SEO Company. Missed part 1? Check it here.

In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He emphasizes the complexity of SEO and the importance of asking the right questions to vet potential agencies. This episode focuses on specific questions to ensure you hire the right agency for your business' unique needs.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

• See https://intergrowth.com/seo/how-choose-seo-agency/ for more.
• Follow Pat on LinkedIn

Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency.

George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns.

Looking to connect with George? Visit the YOCTO Agency website or reach out to George on Linkedln.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern interviews David Casey, the founding partner of Vix Media.

David shares his deep insights into TikTok marketing strategies, algorithm-based content's significance, and the importance of effective ad budgeting.

David explores why businesses should use TikTok, the advantages for B2B sectors, and practical tips for creating engaging TikTok content.

He discusses the benefits of Spark Posting and TikTok’s Creative Challenge to help amplify reach. Additionally, David touches upon future digital marketing technologies that excite him.

Learn more about Vix Media and join their free Discord for consultations.

Connect with David on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry.

Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating supply chain control, all while staying profitable. Learn valuable lessons on entrepreneurship, funding, and innovation in this insightful conversation.

For more information, visit Jimmybars.com or contact Jim directly at jim@jimmybars.com.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're talking about community-driven business growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch.

Bastian shares the inspiring journey of creating and scaling extreme hiking events from a small gathering to large community-driven experiences pushing participants beyond their limits. He delves into the significance of building a robust community, the challenges and triumphs of expansion, and the innovative strategies implemented for growth and engagement.

Looking to learn more about Mammutmarsch? Connect with Bastian on LinkedIn or Instagram, and visit the Mammutmarsch website to learn about participating in your first event.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, we delve into the dynamic world of Meta Ads for ecommerce alongside industry expert Axel Axelsson, Founder of Bright Spot Media.

Gain insights into the strategies and techniques used to effectively scale your ecomerce business through Meta Ads, with practical advice about how to create assets for ads, common mistakes Axel sees, and more.

Make sure to explore further resources and follow Axel for more valuable content and updates.

Learn more about Bright Spot Media and Connect with Axel on Instagram and Linkedin.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're talking about how to start an ecommerce business with Ramin Ramhormozi, the Managing Partner at SKU Agency.

We discuss primary considerations before launching your first website, scaling up manufacturing, and more.

Looking to get in touch with Ramin? Learn more about The Ecommerce Revolution community here or connect with Ramin on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast.

Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right equipment, to finding compelling topics, to promoting and distributing your podcast effectively.

Discover the strategies that have helped him and his clients create impactful and engaging podcasts. Learn about the pivotal moments in his podcasting journey and the wisdom he wishes to share with new podcasters.

Learn more about Gracing Media and connect Miklós on Linkedin.

For those new to podcasting, he recommends this microphone (it's also the same microphone that our host, Pat Ahern, uses to record his podcast episodes).

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

• Support Driven is a Slack community for customer support professionals, providing networking opportunities and access to valuable discussions.

• Fractional Talent by Influx connects you with part-time fractional operators for customer service and operational support. For insights on how eCommerce brands can boost star ratings with Influx, check out this Influx blog post.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern sits down with MacKenzie Morris, a business coach and visibility strategist.

MacKenzie shares her entrepreneurial journey, from launching multiple businesses to helping others build their personal brands. She offers valuable insights into effective content strategies, the power of lead magnets, and how to overcome fear and imposter syndrome as an entrepreneur.

Discover more about MacKenzie Morris by visiting her website, and don’t forget to follow her on Instagram and Facebook!

Enjoyed the episode? Subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping.

Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for international growth, and highlights tools and trends that benefit e-commerce businesses aiming to reach international markets.

To learn more about Mayple and to connect directly with Ammar, visit Mayple or reach out via email at ammar@mayple.com. You can also connect with Ammar on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Learn more about SARAL and get in touch with Yash on LinkedIn.

Don't miss the exclusive 14-day trial offer from SARAL.

Access SARAL's our six-step system for building an influencer marketing program here.

For die-hard fans, explore the Chrome extension from SARAL.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Alberto Benhamu, Co-Founder of Shoozas, shares his journey of expanding a shoe care brand internationally through Amazon FBA. He discusses how leveraging Amazon’s fulfillment network simplified ecommerce operations and allowed Shoozas to grow in 10+ countries.

He covers topics like early challenges, rapid international expansion, managing inventory across multiple markets, and using data tools to stay ahead of competitors.

Discover more about Shoozas at shoozas.com and connect with Alberto on LinkedIn or via email at Jungle Scout and Helium 10 to optimize your Amazon strategy.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us today for an exclusive interview with Jon Mason, the Creative Director and Founder of SwingJuice. In this insightful conversation, Jon shares his remarkable journey from running an energy drink business that reached 300 stores to launching a thriving golf apparel brand.

Discover the pivotal moments that inspired his transition, how he smoothly wound down his energy drink venture, and the strategic approaches he employed to successfully promote his new apparel line.

Learn more about Jon Mason and SwingJuice.

Connect with Jon on Instagram and Linkedin

Don’t forget to follow SwingJuice on Facebook and X.com for the latest updates!

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce.

Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts and drive customer engagement for better results.

Looking to connect with Damon?

Visit https://winatecommerce.com/ for more information, or reach out to Damon on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern interviews Caroline Priebe, the CEO and founder of Driftless Goods, an online marketplace focused on plastic-free, regenerative wool products.

Caroline shares the inspiration behind the brand, stemming from her extensive background in sustainable fashion and her desire to create eco-friendly performance wear.

She details the challenges and successes of launching the brand on a limited marketing budget, the importance of authenticity in marketing, and the surprising media coverage Driftless Goods received from major publications. Caroline also provides valuable advice for aspiring entrepreneurs looking to build a genuine and impactful brand.

Learn more about Driftless Goods and connect with Caroline for collaborations and to explore their eco-friendly wool products.

Connect with Caroline on Substack  and Follow Driftless Goods on TikTok & Pinterest.

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join host Pat Ahern in this interview with Philippe Roireau, the co-founder of Consio. Philippe shares his expertise in using phone sales to boost e-commerce retention and engagement.

He offers insights on best practices for launching a phone channel for ecommerce, the hidden benefits of calling past customers, when to make phone calls to potential customers, and how founders should think about hiring for this role.

Philippe also discusses how Consio turns abandoned checkouts and churned subscribers into loyal customers.

Connect with Philippe and Consio:

Visit the website: consio.ai

Email: phil@consio.ai

Stay connected by linking with Philippe on LinkedIn.

Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.

Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.