
Cubicle to CEO (Ellen Yin)
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Date | Titre | Durée | |
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02 Dec 2024 | 275. Negotiation Strategies That Make This Creator $130K A Year In Brand Partnerships | 00:53:35 | |
Today’s case study centers on a highly requested, sparsely covered topic on our podcast: adding sponsored brand deals as a revenue stream to your business.
In our conversation with Lisette Calveiro, CEO of Influence with Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — accounting for 20% of her 2024 revenue.
Lisette breaks down all the overlooked pricing factors beyond views and follower counts that net her higher rates and give her leverage in negotiations with brands, as well as reveals transparent insights on creator earnings and recent brand deals.
View the transcript for this episode at: https://otter.ai/u/QEba4T4H01Wl1e3ewK0O75djK9U?utm_source=copy_url
Thank you to our sponsors!
Learn from the best of the best with Masterclass! Get up 50% off a year-long Masterclass subscription this holiday season when you go to https://masterclass.com/cubicletoceo
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Lissette:
www.influencewithimpact.co/services
@lissettecalv
@influencewithimpact
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
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28 Oct 2024 | 270. 3 Strategies That Generated $244,870 in Repeat + Referral DFY Clients | 00:42:16 | |
Today’s case study is a testament to how impactful nurturing your past client relationships can be!
Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Leveraging 3 simple but effective relationship marketing strategies, Katie has added $244,870 revenue to her business solely through repeat and referral clients.
Find out how joining paid programs outside of her niche has given Katie an ROI of $98K, the easiest way to get client testimonials, and why brainstorming with your client after you’ve completed their project is a smart move.
View the transcript for this episode at: https://otter.ai/u/9LMIxCp_epN_gl0T8XmxSxYbteo?utm_source=copy_url
Thank you to our sponsor!
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Katie:
Referral Partner Resource: https://www.canva.com/design/DAGTqorazXs/AYtbqVb8jtUgsNlCL1EdPQ/view?utm_content=DAGTqorazXs&utm_campaign=designshare&utm_medium=link&utm_source=editor
Profit without Pressure FREE Workshop: https://www.postsaleprofitstudio.com/c2c-workshop
FREE ROI Calculator: http://www.postsaleprofitstudio.com/roi
IG: @postsaleprofitstudio
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
28 Oct 2019 | 15. Landing Your Dream Clients, Strategic Partnerships, & Diversity in Entrepreneurship With Will Lee & Kofi Frimpong of Socionado | 01:00:44 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classThis week’s episode is super exciting because we are welcoming our first male guests to the show! My friends William Lee and Kofi Frimpong are best friends and the co-founders of Socionado, their third company together. Will Lee is serial entrepreneur from Philadelphia, Pennsylvania. He loves to travel and he’s a huge fan of the Eagles! Kofi is originally from NJ, loves entrepreneurship and is a big Brooklyn Nets fan. Socionado customizes and manages freelance employer brand teams that create content showcasing company culture, workplace environment & diversity on social media and job hiring sites. It has been recognized in Huffington Post, Forbes, USA Today, and Buzzfeed. The company also recently caught the attention of actor Will Smith, who jumped onboard as an investor. In our interview, actor Will and Kofi share how they landed dream clients like the NBA and Paramount Pictures, the importance of choosing your business partners wisely, and how to get creative with funding outside of venture capital when you’re a minority entrepreneur. Connect with Will & Kofi:
Socionado.com
@socionado on Instagram
Kofi's Instagram: @kofi
Kofi's Twitter:@eatwithkofi
Will's Instagram: @bud
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
16 Sep 2024 | 264. Switching To A 4-Day Work Week Grew Revenue Up To 77% | 01:03:56 | |
Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain?
Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It and best-selling author of “I see You! A Leader’s Guide to Energize Your Team Through Radical Empathy.”
After a life altering concussion last year, Erin knew she needed to prioritize her physical and mental health, which prompted her to research the logistics of working only 4 days per week. In October 2023, her company piloted this new structure for all internal staff for 90 days, creating benchmarks to help them determine if this trial had been a success.
Now nearly a year later, they’re still going strong with 4 day work weeks and have hit their end of quarter revenue goals for three straight quarters, seeing as large as a 77% growth in a single quarter.
Here’s the process Erin and her team used to successfully implement this.
View the transcript for this episode at: https://otter.ai/u/z8Q-Ug-rJFly8kzcK5BKLxb-1Ag?utm_source=copy_url
Thank you to our sponsor!
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Erin:
https://www.learntoimproveit.com/
https://www.itserindiehl.com/
IG: https://www.instagram.com/improveitco/
IG: https://www.instagram.com/itserindiehl/
improve it! Podcast: https://podcasts.apple.com/us/podcast/improve-it-podcast-professional-development-through/id1508450538
I See You! book: https://www.amazon.com/See-You-Leaders-Guide-Energizing-Radical-Empathy/dp/B0CDJDP2S1/ref=monarch_sidesheet_title
Links mentioned in the episode:
Erin's 4 day work week blog post: https://www.learntoimproveit.com/podcast-content/episode-240-how-has-the-four-day-work-week-reshaped-work-life-balance-and-productivity-for-our-team
'Shorter' Book: https://amzn.to/4groa1E
'Traction' Book: https://amzn.to/3R1x0aD
Suneera Madhani’s episode: https://link.chtbl.com/qCQA_e3b
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
27 Jun 2019 | 2. Shopify Secrets and Automations with Gabby Dickert | 00:39:12 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classFor our very first guest, all the way from Canada, we have my amazing friend Gabby Dickert here with us today. Gabby is the Shopify expert and the founder of GD Commerce, a web development and online marketing agency that focuses on pushing the Shopify platform to do things that it doesn't natively do.As an ex-Merchant Success Manager at Shopify, working with enterprise-level, multi-million dollar e-commerce companies, Gabby was able to see what the top performers were doing to differentiate their brands online. We're going to be revealing some of those insights in her interview today along with diving into how to best leverage Shopify's platform and build an automated welcome flow for your business.To claim your free unlimited Shopify development period, please email Gabby's team at info@gdcommerce.ca and mention The Cubicle to CEO Podcast! If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
-----FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classHave a business inquiry? Email me: hello@ellenyin.com
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
11 Nov 2024 | 272. Want To Collab & Go To Mexico Together In 2025? Join Me In This Peer Mastermind (MixerMind) by November 26th | 00:34:44 | |
Experience a preview of the MixerMind at one of Linda’s open houses November 20th or 21st! Sign up for you preferred Open House date here: https://resources.lindasidhu.com/a/2147981062/HV842Z9z
Meet all the qualifications and ready to skip straight to joining me as a participant in the MixerMind? Lock in your spot by November 26th for an epic 2025: https://resources.lindasidhu.com/a/2147711406/HV842Z9z
All details about the MixerMind shared at the links above.
Have a question about my MixerMind experience or want me to personally introduce you to Linda? Shoot me a DM on Instagram @missellenyin
Connect with Linda directly on Instagram @linda_sidhu_quizzes
Access the transcript of this episode HERE: https://otter.ai/u/WRHUggyxOp7LIjgKXgEA8XZJNfA?utm_source=copy_url
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
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19 Aug 2024 | 260. Scaling From $1M to $6M in 3 Years Without Spending More - The Referral Machine That Drives 85% Of Revenue | 00:50:09 | |
I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success.
The client acquisition engine that grew her business from $1 to $6 million? A robust, mostly automated referral network.
Vanessa Rissetto is the co-founder and CEO of Culina Health, a revolutionary clinical nutrition care company, giving best-in-class virtual nutrition care covered by insurance. Instead of selling their services directly to the patient, they’ve structured a referral system with doctors and physicians who send their patients directly to them.
This referral program has grown by 9x in the last 3 years, generating 85% of the company’s overall revenue. Here’s the kicker though: there are no financial incentives involved for the referral partners.
So what motivates the referral partners to keep sending new clients their way? Keep listening to find out.
View the transcript for this episode at: https://otter.ai/u/y9T7HJatL2JnUoAPmuukHXjDPPE?utm_source=copy_url
Thank you to our sponsors!
Discover the neuroscience of Flow through an entire library of curated flow playlists! Get immediate access to all existing and future Flow playlists for FREE at: https://www.drjuliacolangelo.com/playlists/
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Vanessa:
https://culinahealth.com/
Vanessa's IG: https://www.instagram.com/vanessarissettord
Culina's IG: https://www.instagram.com/culinahealth
Vanessa's LinkedIn: https://www.linkedin.com/in/vanessarissettoms/
Culina Health's LinkedIn: https://www.linkedin.com/company/culinahealth
Vanessa's Twitter: https://x.com/vmrissetto
Culina's Twitter: https://x.com/culinahealth
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
08 Jul 2024 | 254. Is Underspending Hurting Your Business Growth? Breakdown of What This 7 Figure CEO Spends $113K Outsourcing | 00:56:16 | |
The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?”
But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually underspending in their businesses in a way that is prohibitive to reaching their goals.
In this case study, we dissect how Danielle is spending $113,223 on outsourced services for her business this year to drive growth, and why she has no desire to bring these roles in-house.
We’ll itemize every outsourced service, how much return she gets on these investments, and the process she uses to discern which roles should be hired in-house versus outsourced to an expert.
View the transcript for this episode at: https://otter.ai/u/UhFUoVcYoCFZ8XHV8H4YB5V-wMo?utm_source=copy_url
Thank you to our sponsor!
Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com
Connect with Danielle:
FREE GIFT: https://kickstartaccountinginc.com/gift/
IG: https://instagram.com/kickstart accounting
LinkedIn: https://www.linkedin.com/in/danielle-hayden-kickstartaccounting/
Podcast: https://kickstartaccountinginc.com/businessbythebooks
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
27 Jan 2025 | 283. $155K Sold in 5 Days: A Data-Packed “Deal Week” Debrief | 01:05:11 | |
Over the most recent Black Friday/Cyber Monday weekend, 7-figure online education founder Gemma Bonham-Carter pulled off one of her most profitable campaigns yet, raking in $155,000 in just five days during her 2024 Deal Week. With a multi-product lineup, Gemma leveraged pricing, novelty, and daily urgency to drive record-breaking results
This data-heavy case study gives you the full debrief on all the levers that made this work: list size, promo calendar, page visits, offer selection, conversion rates, the breakdown of purchases, and all the nosy details you could possibly want to know about this launch.
Gemma even shares an AI-powered gift for you at the end to help you replicate your own 5 Days of Deals campaign, so stay tuned to grab yours.
View the transcript for this episode at: https://otter.ai/u/hPy-FuceLGiZ8yCQ3eiYu_pEAjc?utm_source=copy_url
Thank you Gemma for sponsoring this episode!
FREE TOOL - Wondering what YOU could sell for a "5 Days of Deals" style campaign? Try out Gemma's free AI Assistant to map out your offers! You'll also receive a copy of her 2024 campaign sales page, so you'll know exactly how to structure your own: gemmabonhamcarter.com/ellen
Connect with Gemma:
The Course Creator Show: https://gemmabonhamcarter.com/podcast/
https://www.gemmabonhamcarter.com
Instagram: @gemma.bonhamcarter
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
20 Jan 2025 | 282. 50% List Growth, $9K Revenue, 1 Zero-Spend Scavenger Hunt: The Power of Surprise & Delight | 00:48:43 | |
I’m a sucker for fresh ideas, and this is the most unique marketing case study we’ve covered on the podcast in ages.
In December 2023, Nadine Nethery turned heads with a holiday-themed scavenger hunt on her website aptly named “I’ve Elfed Myself.” The concept? Nine hidden treasures tucked across her site that had her audience clicking, hunting, and completely hooked.
In just 24 days, Nadine grew her list by 50%, generated $9K in revenue from 68 buyers, and secured two new clients — all without spending a dime on ads.
This innovative marketing campaign also unlocked long-term wins, including word of mouth buzz around the scavenger hunt experience in communities beyond her own, inbound summit and podcast invitations, and a surge in both site sessions and engagement time on her site - hello Google optimization!
Let’s break down the data-driven strategies behind Nadine’s festive marketing magic and the ripple effects it continues to create for her brand.
View the transcript for this episode at: https://otter.ai/u/qzNnVyqobb4wiIWk1LL8W3FitNc?utm_source=copy_url
Thank you to our sponsor!
Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide.
Connect with Nadine:
Mastering CX | The Private Customer Experience Podcast: https://link.candocontent.com/cubicle
Hidden Gems Mini Training: https://d227cbb2.streaklinks.com/CRKVFTrR0eJGxS1tfAi7KrHN/https%3A%2F%2Fcandocontent.com%2Fhidden-gems
IG: @candocontent
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
04 Nov 2024 | 271. Reducing Risk To Fuel 60% Growth With a Gig Economy Business Model | 00:49:46 | |
Reducing risk is a huge lever scaling startups can use to their advantage.
This was a big theme in my conversation with Match.com co-founder, and current CEO of BabyQuip, Fran Maier.
BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, while helping families travel more easily. In today’s case study, Fran details how they were able to grow their network of these independent contractors (AKA Quality Providers) by 60% in one year by alleviating as much risk as possible for their providers.
From streamlined tech infrastructure, to added insurance coverage, to offering trainings and negotiating discounts with partners on their behalf, Fran has made it a no brainer for motivated mothers to partner with BabyQuip in this gig economy business model.
Keep listening to get creative ideas on how to prioritize lowering risk in your own business to drive growth!
View the transcript for this episode at: https://otter.ai/u/uRsmCSyIcYO8QJ8ZHeKcQ5UD1cc?utm_source=copy_url
Thank you to our sponsor!
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Fran:
https://www.babyquip.com
Fran Maier LinkedIn: https://www.linkedin.com/in/franmaier
IG: @babyquip
Facebook: https://www.facebook.com/babyquip
BabyQuip LinkedIn: https://www.linkedin.com/company/babyquip
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
26 Aug 2024 | 261. Suneera Madhani Sold A Billion Dollar Business & Is Building Her Next Unicorn With These Lessons | 00:58:49 | |
When is the right time to exit your business?
For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn - a moniker coined for the rare privately-held company that reaches a billion dollar valuation.
After selling to private equity and finding a new CEO to lead the company’s next stage of growth, Suneera knew she wanted to return back to the building phase of business.
Taking everything she knew about building a billion dollar business, Suneera’s set out to do it again, this time with Worth AI - a company creating the first ever credit score for businesses.
In today’s case study on lessons from building a billion dollar brand, Suneera shares the wisdom she took from her exit that she’s applying to this new venture, so you can borrow her hard-earned lessons & hindsight as well.
View the transcript for this episode at: https://otter.ai/u/2TQtOkZEtS02epBZPV61RS8MbY8?utm_source=copy_url
Thank you to our sponsors!
Access Sandra Chau's cheat sheet to the 10 must have strategic photos and videos that grow, nurture and increase your sales and bookings at https://schoolofvisualbranding.com/10-must-have-visuals
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Suneera:
Get your business' credit score: https://worthscore.com
The CEO School podcast: https://theceoschool.com/the-podcast/
Big Business Energy newsletter: https://theceoschool.co/email-list
Instagram: @suneeramadhani
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
05 Aug 2019 | 7. Income Report: How I made $26,479.84 in July 2019 | 00:30:06 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classWant an inside look into my business finances? This episode is a behind the scenes breakdown of my highest revenue month EVER. I reveal exactly how I made $26,479.84 in July 2019, what my income streams and profit margin were, where I spent money (including my biggest expenses + best investments), and which number you should focus on when it comes to reviewing your own income report.
Download the July 2019 report for free: www.bit.ly/GetIncomeReport
I started releasing monthly income reports in January 2019 in an effort to promote greater transparency in my entrepreneurial journey, and it's been so rewarding bringing you guys behind the scenes on my business growth over the last half year. This will be my last monthly report but going forward, I will continue releasing quarterly income reports via email and sharing the insights with you on this podcast. Make sure you subscribe to both so you don't miss out! www.bit.ly/GetIncomeReportIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classHave a business inquiry? Email me: hello@ellenyin.com
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
25 Nov 2024 | 274. Increasing Annual Sales By $1M with a Strategic Licensing Deal | 00:59:45 | |
Today’s case study is the business poster child of making lemonade out of lemons, starring the husband/wife duo Michelle Luchese and John Ruggiero who turned a bad wedding ring buying experience into founding Manly Bands, the #1 digital marketplace for men’s wedding jewelry and a multi-million dollar business.
Helping to catapult their brand to #1 are lucrative licensing deals with household brands like Jack Daniels, Jeep, and Fender. In this conversation, we specifically unpack their partnership with the Tolkien Estate —a rare deal that positioned Manly Bands as one of only two brands with official Lord of the Rings licensing rights.
Since the launch of their epic Lord of The Rings Collection in 2022, it’s become one of Manly Bands’ top-selling collections, adding over 7,000 new customers and a $1M lift in revenue from 2022 to 2023, with projections to exceed that increase in 2024. From crafting standout pitches to conducting thorough market research and negotiating high-profile licensing deals, follow the data-driven decisions driving Michelle and John’s impressive growth with Manly Bands.
View the transcript for this episode at: https://otter.ai/u/sUHr_Qlm61FvEsNFNTnzdfPYcLA?utm_source=copy_url
Thank you to our sponsor!
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Michelle + John:
www.manlybands.com
Instagram: @manlybands
TikTok: @manlybands
Heritage Military Campaign: https://www.youtube.com/watch?v=t6kF7funLX8
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
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22 Jul 2019 | 6. The Power of Following Your Intuition with Rachel O'Rourke | 00:46:00 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classToday we are joined by my fearless friend and fellow Oregonian, Rachel O'Rourke. Rachel is the Founder and CEO of SPARK Events, an event company that facilitates self-development summits dedicated to supporting women who are ready to show up in the world. In her upcoming book - "27 Things", Rachel shares the twenty-seven things that are holding women back from making their lives extraordinary, and the action steps to take to spark a major shift in each area. Keep listening to hear the miraculous story of how Rachel quit her 9 to 5 and the transformative magic of following your intuition. Join us at Spark Portland 2019: http://bit.ly/SPARKPortlandTickets Connect with Rachel: www.rachelorourke.com https://www.instagram.com/rachelorourke/ https://www.facebook.com/mrsrachelorourke/ If you enjoyed today's episode, please:
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Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Have a business inquiry? Email me: hello@ellenyin.com
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
13 Nov 2024 | Bonus #58: Growing Your Leadership Capacity (Amplify Your Life Conference Panel) | 00:57:22 | |
This bonus episode is a replay of the panel Ellen hosted on the topic of leadership growth and leadership capacity for Carmen Ohling's Amplify Your Life Conference. Take a listen as these business owners share their approaches to leadership across their differing industries - and keep an ear out for a little challenge that we encourage you all to take on for yourself this week!
Keep up with the work Carmen is doing through The Amplified Life Company at https://carmenohling.com/
Access the transcript of this episode HERE: https://otter.ai/u/Y6hNRe-sIpbn1hNZHs0lYHObuO8?utm_source=copy_url
Panelists:
Anne Tevelin, Founder of @skinowl
Bobby Samai, Founder of @ionbottles
Ashley Schneider, Founder of @msruntheus
Louis Taylor, Founder of @twm_wealth
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
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Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
14 Oct 2019 | 13. Personal Branding that Creates Impact & Becoming an Advocate for Change in the Workforce With Brand Marketing Expert, Erika Wykes-Sneyd | 00:58:35 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classToday’s episode is one of my favorite conversations I’ve had to date. I sat down with Erika Wykes-Sneyd, the Global Head of Brand Experience & Innovation at PayPal, Venmo and their family of brands. Through her work at corporate giants like Uber, Google, Sony Playstation, Toyota, and now PayPal, she has dedicated her career to building purpose-driven brands that serve the customer, shareholders, and their communities. She shares her insights on how personal branding leads the way for business expansion, how to build a dynamite network that strengthens your career, and the importance of being an advocate for inclusion in the workforce.
Connect With ErikaInstagram: https://www.instagram.com/heyerikaws/Linkedin https://www.linkedin.com/in/heyerikaws/ Facebook: https://www.facebook.com/heyerikawsGirlboss App: https://community.girlboss.com/erika If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Connect with me on the Girlboss app: http://community.girlboss.com/missellenyin
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Have a business inquiry? Email me: hello@ellenyin.com
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
16 Dec 2024 | 277. How a Self-Published Book Attracts $50K Clients Through Amazon + Word of Mouth | 01:02:38 | |
What if writing a book could triple your rates and position you as the top expert in your field?
Today’s case study explores how a self-published book became the ultimate lead generator for Abi Prendergast’s service-based business. Abi is the creator of Day #1 Evergreen, the evergreen funnel system that has helped clients generate up to $1.8 million annually — without the stress of live launches.
But it wasn’t her system that put her on the map—it was the book she wrote about it.
In 2023, Abi turned her proven framework into a book designed to position her as the go-to expert in evergreen strategies. With a small email list of just 800 subscribers, her book gained traction almost entirely through Amazon and word of mouth recommendations.
The result? Dream clients started reaching out to hire her and ask her to speak in rooms she never imagined being in, Abi’s evergreen funnel service tripled in price to $50K while staying in demand, and she began generating $1-2K per month in passive course sales—all without ads or a large audience.
If you play in the high ticket space, discover how a self-published book can amplify your authority and sell out your services.
View the transcript for this episode at: https://otter.ai/u/mixuJmG8eHVWvu9NOk-rFHfNYgU?utm_source=copy_url
Thank you to our sponsors!
Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide.
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Connect with Abi:
www.aptcontent.co.uk
IG: @aptcontent
https://www.linkedin.com/in/abi-prendergast-2a5953b1/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
13 Jan 2025 | 281. 5 Entrepreneurs Who Were Paid To Create Their 1st Online Course (And How You Can Too) | 00:28:29 | |
The start of a new year is the perfect time to explore a new revenue stream for your business, especially one that produces residual income you can actually scale. In this roundup, you’ll hear insights from 5 business owners, including myself, on how we productized our expertise and got PAID to create our first digital course. In other words, pre-selling an offer that doesn’t exist yet using the beta launch framework we teach in our Paid to Create Challenge.
I’ll introduce each sound bite with the guest’s name and the original episode number, so you can dive deeper into the full interview if you want to hear more. All the episodes are linked below in one bingeable Spotify playlist for convenience.
And if you want me to hand-hold you through our proven 3 day process that has successfully launched over 2,700 courses, go to paidtocreate.com to enroll in our next live challenge.
View the transcript for this episode at: https://otter.ai/u/fs-6atl3dCqB_jwiGna6hdU4h7o?utm_source=copy_url
Link to our Paid to Create Spotify Playlist: https://open.spotify.com/playlist/2UAmTGZhcNcmRz4OiYwcYo?si=VVmaYuNORHGo8ExSsVtJcQ
Check out our previous roundup episodes:
Client Acquisition + Retention: https://open.spotify.com/episode/4dtubMBir7MpuRiZsW4mFL?si=TQlOiPetTcOGT9kDzOHE0g
Hiring Roundup: https://link.chtbl.com/cpFd5Kxw
Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2
Podcast Roundup: https://link.chtbl.com/CUa_hAXC
Launching Roundup: https://link.chtbl.com/jz5RbIv0
Pitching Roundup: https://link.chtbl.com/sllNCKMT
Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1
Conversion Roundup: https://link.chtbl.com/AYNw_c2w
Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY
Marketing Roundup: https://link.chtbl.com/AkgrDVmg
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
30 Dec 2024 | 279. Energy Management > Time Management? The Anti-Hustle Productivity Approach That Grew Revenue 2X in 12 Months | 00:54:46 | |
With a new year around the corner, it’s time to rethink how we approach productivity. Could managing your energy—not your time—be the secret to unlocking major breakthroughs in your business and health?
In today’s case study, you’ll hear how Amina AlTai leveraged her energy cycles to transform her business and health. Initially driven by necessity following a brain injury and autoimmune challenges, Amina developed a productivity framework that aligned her work schedule with her body’s natural rhythms.
Within a year, her income doubled from $220K to over $500K. She also created the mental space and energy to write a book that sold within a week of being shopped out in a lucrative pre-empt deal with a publisher. Her anti-hustle approach set her apart in the market, proving that success doesn’t have to come at the cost of well-being.
If you’re looking for a sustainable way to grow your business while protecting your health, this conversation is the perfect way to kickstart your year.
View the transcript for this episode at: https://otter.ai/u/XkjdBAd3QUHc5MRBPi-yYawGrpg?utm_source=copy_url
Connect with Amina:
https://aminaaltai.com/
https://www.instagram.com/aminaaltai
Pre-order Amina's book: https://a.co/d/3Lv9heR
Listen to our episode with Kate Northrup: https://podcasts.apple.com/us/podcast/this-ceo-takes-7-weeks-off-while-growing-revenue-by/id1470966370?i=1000591876999
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
21 Oct 2019 | 14. Beating the Instagram Algorithm - The #1 Strategy You Need To Be Using To Grow in 2019/2020. | 00:07:43 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classWelcome back to another solo show! If keeping up with the constant changes to the Instagram algorithm feels more overwhelming than keeping up with the Kardashians, trust me, you are not alone. In this episode I discuss the key Instagram strategy you need to be focusing on for the rest of 2019, and into 2020, that is going to continue to grow your account without having to worry about the algorithm. There is one feature on the platform that is completely unaffected by the algorithm and that is the one that we are going to unpack today and show you how to utilize to keep growing your account. All of the information from today’s episode was taken directly from a video on our new Youtube channel! Be sure to subscribe because we are releasing new content every week and bringing you along the journey of scaling our company to seven-figures. You don’t want to miss out! If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
12 Aug 2024 | 259. Should You Ever Work For Free? How Strategic Pro Bono Projects Have Generated Millions In ROI For This Agency | 00:53:34 | |
Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service.
Tracy Marlowe, founder of marketing agency Creative Noggin, has consistently taken on 1-2 pro bono projects a year. In today’s case study, Tracy details how she’s made MILLIONS of dollars in ROI over the years with this unconventional marketing strategy, either landing paid contracts with satisfied pro bono clients, or referrals from other businesses who were impressed with her work.
View the transcript for this episode at: https://otter.ai/u/BziZqzdteytTGuT3X37PW8nCgeo?utm_source=copy_url
Thank you to our sponsor!
FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen
Connect with Tracy:
Email her 👉 tracy@creativenoggin.com
https://www.creativenoggin.com/
Instagram:
@creative_noggin
@tracymmarlowe
Connect on LinkedIn:
https://www.linkedin.com/company/creative-noggin
https://www.linkedin.com/in/tracy-marlowe/
Facebook: https://www.facebook.com/creativenoggin
YouTube: https://www.youtube.com/TheCreativeNoggins
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
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Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
01 Jul 2024 | 253. Transitioning a “One-On-One” Service to “One-To-Many” Offer Suite (2X Revenue Case Study) | 00:56:38 | |
A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model?
Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue in just one year!
In today’s case study, we go through Dani’s process of shifting her individual client work into scalable programs, which halved her working hours from 60 to 30 hours a week.
View the transcript for this episode at: https://otter.ai/u/GjnaJOA4DNT5yl2CXcQHsK0itlQ?utm_source=copy_url
Thank you to our sponsor!
Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com
Connect with Dani:
IG: @mindinmymacros
Mindin’ My Wellness Podcast: https://mindinmymacros.com/podcast
Free Macros Training: https://mindinmymacros.com/masterclass
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
29 Jan 2025 | Bonus #60: Optimize Your Website For Sales With This Checklist of 10 Conversion Drivers | 00:35:58 | |
Is your website optimized for sales? In this episode with award-winning graphic & web designer Amanda Hamilton, self-audit your own website as Amanda walks us through 10 key components every high-converting website must include.
Amanda also shares plug + play AI prompts to generate copy for your website that actually sounds like you.
Connect with Amanda:
Use 'CEO100' to get her resources for free! www.justaddyourbrand.com/ceo
www.justaddyourbrand.com
Use www.stocksy.com for high quality stock imagery!
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
09 Dec 2019 | 19. Showing Vulnerability + Authenticity On Social Media (More Than Just Buzzwords) With Sarah Nicole | 00:47:17 | |
Today we’re chatting with one of the most genuine and positive people on the Internet, Sarah Nicole, creator of The Birds Papaya. Sarah is a 30-something mom of three, writer, speaker, podcaster and self-proclaimed lover of peanut butter off the spoon. What started as a small blog ten years ago with The Birds Papaya, has grown into an online community of over 700,000 followers. In today’s conversation, Sarah shares her journey of losing over 100 pounds + going through a divorce at the same time, how to navigate polarizing topics on social media through self-reflection, and her insight on how to share your own story in a vulnerable + authentic way that invites others to join the conversation. Connect With Sarah:
www.thebirdspapaya.com
@TheBirdsPapaya on Instagram
@ThePapayaPodcast on Instagram
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
06 Nov 2024 | Bonus #57: Prep For Black Friday: Smart Marketing Insights For Explosive Revenue In Q4 | 00:40:42 | |
We all know running ads during Black Friday may leave your business in the dust when corporations are funneling cash to their campaigns. So what can you do to set your business apart this holiday season? Stephanie Paradiso of Inspired Social is a certified master social media strategist who is giving us the insider scoop on how to make Q4 your biggest revenue quarter yet.
Access the transcript of this episode HERE: https://otter.ai/u/R-4hcBv9GasC3ItXtHzAmeSND_w?utm_source=copy_url
Connect with Stephanie:
https://inspiredsocial.co/vip-days
IG: @inspiredsocialco
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
23 Dec 2024 | 278. Scaling a Corporate Gifting Program to Drive 25% of Revenue | 00:49:22 | |
Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. And for Julie Maskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue.
Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program that delivers an impressive average order value of $2,727.
Through testing different strategies like lowering minimum order quantities and tapping into distributor networks, Anecdote has been able to yield a 15% reorder rate from corporate clients.
From targeting unexpected industries to creating scalable systems for customization, you’ll hear from Julie on how to turn an idea for an untapped market into a powerful revenue driver.
View the transcript for this episode at: https://otter.ai/u/cSH042hHHArR9LfWelvikkJzKS0?utm_source=copy_url
Thank you to our sponsor!
Learn from the best of the best with Masterclass! Get up 50% off a year-long Masterclass subscription this holiday season when you go to https://masterclass.com/cubicletoceo
Connect with Julie:
www.anecdotecandles.com → Use code ‘CEO’ for 25% off!
https://anecdotecandles.com/pages/gifting-custom
IG: @anecdotecandles
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
11 Nov 2019 | 16. Media Trends, How to Elevate Your Branding, & the Future of Voice Technology With Amazon Alexa’s Brand Marketing Lead, Sabena Gupta | 00:49:08 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classToday you’ll have the pleasure of sitting in on my insightful and thought-provoking conversation with the former Director of Marketing and Brand Strategy for The New York Times, Sabena Gupta. Sabena recently made a career shift from the media space to technology and moved cross country to head up Brand Marketing for Amazon Alexa in Seattle. Sabena has worked with major brands like Verizon, Wheat Thins, and Starbucks, as well as played an integral role in the creation of the New York Times’ Brand Book and Truth Campaigns. She shares her advice on how to build a trustworthy brand, the future of voice technology, and how she landed a spot on the coveted Forbes 30 under 30 list. Connect with Sabena:
https://www.sabenagupta.com/
IG: @sabstag
LinkedIn: https://www.linkedin.com/in/sabenagupta/
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
13 Jan 2020 | 24. Landing Your Dream Job (Plus LinkedIn, Resumes & Interviews) With Career Coach, Jena Viviano | 00:50:50 | |
In this week’s episode, we’re chatting with the lovely Jena Viviano, career strategist and LinkedIn expert helping women build their dream careers. Jena knows what it’s like to go through multiple career changes - she’s worked as investment banker, reported live from the floor of the New York Stock Exchange and spent time at The Muse, all before launching her own coaching business. Listen in for Jena’s tips on leveraging LinkedIn, the key one sheet you need to submit with your resume to stand out, selling yourself in interviews, finding a job you love, and why personal branding matters in today’s corporate world. Connect With Jena:
LinkedIn Facelift Guide: www.jenaviviano.com/facelift
Website: www.jenaviviano.com
LinkedIn: https://www.linkedin.com/in/jenaviviano/
Jena's Podcast: https://podcasts.apple.com/us/podcast/your-career-story/id1447378949
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
29 Jun 2019 | 4. Think Like a Boss: Winning as a Female Exec with Amy Wu | 00:42:55 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classJoin me in experiencing the wisdom and experience of my dear friend, Amy Wu. As a partner at Light Speed Venture Partners, she spends her time predominantly working with their growth team. Amy shares with us today her journey to the C-suite, her take on work-life balance, and how to succeed as a female leader in tech. Before her current role, she served as CFO in actually two different roles at Discovery and spent her time outside of the office satisfying her sense of adventure by summiting more than a dozen Alpine peaks over 10,000 feet high!Connect with Amy: https://www.linkedin.com/in/amytongwu/ If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Have a business inquiry? Email me: hello@ellenyin.com
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
29 Jul 2024 | 257. [Q2 2024 Quarterly Review] Does Every Expense Need an ROI? Revenue Stacking, Monetizing IP Beyond Courses & More | 00:40:40 | |
Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating.
For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite
View the transcript for this episode at: https://otter.ai/u/OUJFnhtmBbrs2sbaBPXL6ZGQjOU?utm_source=copy_url
Thank you to our sponsors!
Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com
Links mentioned in this episode:
Our previous Income Report episodes: https://ellenyin.com/incomereport
Try 30 days of Flodesk (our favorite email marketing platform for unlimited subscribers & emails at one low, flat monthly rate): https://flodesk.com/c/ELLEN50
Connect with @paige.hulse.law
Business valuation teaser: https://link.chtbl.com/wVYzFuYy
Connect with Worttth: https://worttth.com
Mrs. Oregon America episode: https://link.chtbl.com/-mRkSgZr
Selling out our business retreat teaser: https://link.chtbl.com/nwl_VGEE
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes every month! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
23 Dec 2019 | 21. How to Grow Your Business by Prioritizing People over Profit with Nicole Wagner | 00:41:54 | |
Today, I am sitting down with my lovely friend, Nicole Wagner. Nicole is an award-winning makeup artist and founder of “Powder Inc”, a team of talented hair & makeup artists based in Portland, Oregon. She launched her own product line with custom makeup brushes and recently expanded to offer her own lash line as well. Outside of Powder Inc., she also runs a successful network marketing business with Rodan + Fields and hit the top 2 percent of the company within just 5 months, now leading 800 women in 3 countries. Nicole shares her advice for getting scrappy and filling a need in the marketplace, why prioritizing people over profit is so important, and how to succeed in direct sales. Connect With Nicole:
itsnicolewagner.com
powderincbeauty.com
@its_NicoleWagner on Instagram
@powderincbeauty on Instagram
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
07 Oct 2019 | 12. How to Travel for Free and Blog Full-Time with Influencer Rachel Kennedy | 00:59:15 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classJoining us today is none other than my gorgeous friend and blogger extraordinaire, Rachel Kennedy of The Kennedy Curate. Rachel is a full-time, sustainable fashion and travel influencer with 10 years of blogging experience and has worked with some of the most iconic brands in the world. Rachel shares with us how she got started in blogging and built a loyal community, her secret for getting paid to travel, as well as her tips for how you can combine multiple passions into one dream career. Connect with Rachel:https://www.thekennedycurate.comhttps://www.twitter.com/kennedycuratehttps://www.instagram.com/thekennedycurate/https://www.facebook.com/thekennedycurate/https://www.youtube.com/rkcsouthern If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Have a business inquiry? Email me: hello@ellenyin.com
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
09 Oct 2024 | Bonus #56: Is There A “Best Location” For Your Business? Using Astrocartography To Predict Success | 00:35:21 | |
We hear it all the time: location, location, location. But what if this concept didn’t just apply to real estate and could actually impact the success of your business? Imagine having answers to where to move to support your next big uplevel, what city to host your conference in, or what geographic area your dream clients are most concentrated. Astrocartography does just that. Sandra Nelly is an astrocartographer and relocation astrologer working on the intersection of astrology and the topics of travel, careers, and business. She helps business owners unlock their cosmic blueprint through their personal and business' birth chart (yes businesses can have birth charts too). Curious? We put Sandra in the hot seat to reveal how you can apply the universe’s secrets to aid your business success.
Access the transcript of this episode HERE: https://otter.ai/u/RjkmqyN4GprzqV209Qo7igkfqa4?utm_source=copy_url
Connect with Sandra:
https://sandranelly.com
https://bio.site/takeoffwithastrology
IG: @astrologyventures
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
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30 Sep 2024 | 266. From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product | 00:55:25 | |
Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia?
Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview.
Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster.
Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $10K months to experiencing $10K sales days.
Here’s Brynn’s take on how problem awareness changes user behavior and drives purchasing power.
View the transcript for this episode at: https://otter.ai/u/oZLu0BAAO4Ci84-PStv4Pw2KB3w?utm_source=copy_url
Thank you to our sponsor!
Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/
Connect with Brynn:
Use code 'CEO10' for 10% off your order! https://slateflosser.com/products/slate-rechargeable-electric-flosser
IG: @slateflosser
IG: @brynn.mac.snyder
https://www.linkedin.com/company/slate-dental/
https://www.facebook.com/slatedental
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
22 Jul 2024 | 256. The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks) | 00:48:26 | |
Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer.
Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers.
Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list - all organically. She then launched a new program to them, selling out the first round in just 2 weeks and generating over $45K in revenue - most impressive, all but one were first-time buyers in her ecosystem who had found her through LinkedIn.
This is the step by step LinkedIn content strategy that Amy plans to continue, and encourages you to borrow and test for yourself.
View the transcript for this episode at: https://otter.ai/u/qqKGX5Xgk1hNYBaL2LaaVRcqZu8?utm_source=copy_url
Thank you to our sponsor!
FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen
Connect with Amy:
Check out Amy's LinkedIn + Newsletter copy HERE: https://docs.google.com/document/d/162Yea9XBh1BXuTj_ZbfUY14wEyixvGf0o4Lu3TlCHvM/edit
https://amyposner.com/
Instagram: @amyrposner
Linked In:https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/
Podcast: https://podcasts.apple.com/us/podcast/business-badassery-podcast/id1534359419
Breakthrough Clients: https://amyposner.com/breakthrough-clients/#bc-opt
Breakthrough Sales Calls: https://amyposner.com/breakthrough-sales-calls/
Complete Breakthrough Freelancer: https://amyposner.com/complete-breakthrough-freelancer/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
26 Aug 2019 | 9. Leverage Your Network, Education, and Brand With Julia Haber | 00:44:08 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classJoining us today is a force to be reckoned with, 23 year old Julia Haber. After completing internships at Snapchat and Spotify in college, Julia founded Wayv, a company that brings the heart of brands to college students through on-campus pop-up experiences. Julia shares how she leveraged networking to secure brand partnerships with Rent the Runway and Refinery29, her best tips for making the most of your college experience, and what it’s like to be a young CEO in New York City.
Connect with Julia:
www.instagram.com/juliahaberwww.instagram.com/ourwayvwww.ourwayv.comIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
Have a business inquiry? Email me: hello@ellenyin.com
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
24 Jun 2019 | 1. Welcome to The Cubicle to CEO Podcast | 00:07:48 | |
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classThe Cubicle to CEO podcast brings you weekly interviews with the best and brightest in business who have paved their way to the top of the corporate and entrepreneurial worlds, as well as those new to the CEO game. Listen in as these leaders impart their wisdom, inspiration, and encouragement to empower you to become the CEO of your dream business - and your life.Host Ellen Yin is the founder of a boutique social media marketing agency serving clients from multi-million dollar brands & Fortune 500 executives to e-commerce startups and local businesses. Ellen is also the creator of Cubicle to CEO, an online membership teaching women how to monetize their passions and build a profitable business.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
07 Feb 2022 | 128. [$10K MONTH CASE STUDY] How This Stay-At-Home Mom Built Her Business (& Employs Other Moms) | 00:44:30 | |
In today’s case study, we explore how a stay-at-home mom was able to build a business that makes $10K a month and employs other moms and primary caregivers. Kara Hoholik is the founder of Social For Good Co., a social impact marketing agency that helps small businesses, entrepreneurs, and nonprofits amplify their message through compelling content and building a community around their work.
Before joining our 12 month Cubicle to CEO mentorship program, Kara used to charge between $200-$500 for her services, and would even lose money working with some of her clients. Now her services start at $2,000 monthly retainers, and her work has been featured on The List TV, Ticker News, and the New York Times.
Listen to this episode to hear how you can apply the same intentionality Kara has mastered to uplevel the clientele you’re attracting and your pricing!
Connect with Kara:
https://www.socialforgood.co
https://www.instagram.com/socialforgood.co
https://www.facebook.com/socialforgoodco
https://www.pinterest.com/socialforgoodco
https://www.linkedin.com/in/kara-hoholik-522174b1/
https://www.twitter.com/kmhoho
https://vm.tiktok.com/TTPdYy3QG9/
If you enjoyed today's episode, please:
Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
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Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
14 Feb 2022 | 129. 5 Ways To Create Media Buzz For You + Your Business with Selena Soo | 00:53:38 | |
This case study looks into how an Impacting Millions student leveraged the power of publicity to 7x her service rates, from charging $1,500 to now $10,000. This is not her arbitrarily raising her rates either, so make sure you tune into the full case study to hear the details.
Our guest here to talk about this case study is Selena Soo, founder of Impacting Millions - program teaching visionary entrepreneurs, experts, and authors how to build powerful and long lasting with influencers and the media in a thoughtful and authentic way. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers.
Tune in to the full episode to hear Selenas client's complete media transformation, her top tips for interviews, and the best entry points for beginners in media!
Connect with Selena:
www.instagram.com/selena_soo
www.selenasoo.com
If you enjoyed today's episode, please:
Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
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21 Feb 2022 | 130. You Can Do Scary Things: Break Through Your Subconscious Self-Sabotage With Celinne Da Costa | 01:09:18 | |
Today’s case study is about breaking past subconscious self-sabotage to do scary things, specifically the techniques our guest used to help her client go from terrified to be on IG stories to speaking live on stage in front of 10,000 people at a Tony Robbins event.
Meet Celinne Da Costa, a brand story expert and self-actualization coach. Celinne has thousands of hours of practitioner training in a variety of modalities including neurolinguistic programming, breathwork, hypnotherapy, emotional intelligence coaching, and life coaching, which she uses to create powerful breakthroughs for her clients.
But not just her clients. Celinne has done some scary stuff herself, like abandoning her successful corporate career to travel the world solo by couch surfing through 20+ countries in the homes of 100+ strangers. She’ll talk about that too in today’s episode.
Her work has been featured in top media, including Forbes, Entrepreneur, and Business Insider. A bestselling author and a popular speaker, Celinne has also delivered a TEDx speech on the power of human connection.
Keep listening to try her tips for facilitating your own powerful breakthrough.
Connect with Celinne:
Free Masterclass, How to Stand Out and Magnetize Your Dream Clients with your Irresistible Story: https://celinnedacosta.com/freemasterclass/
https://celinnedacosta.com/
https://www.instagram.com/celinnedacosta/
https://www.facebook.com/CelinneDaCosta
If you enjoyed today's episode, please:
Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
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28 Feb 2022 | 131. Make $10K Months Series: Stop Selling Your Service Like It’s A Commodity | 00:16:08 | |
In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday.
If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial milestone of their first $10K month. We are going to explore a different topic in each episode of the series, but with this kickoff episode we are going to focus specifically on why your service is being sold like a commodity, and how that is impacting your ability to land the right clients for your service. So if you’re hearing a lot of no’s, you're getting a lot of people price shopping you and passing on your services for another service provider’s, then this episode is for YOU! Let’s get into it.
Connect with Ellen:
Let us know what you think about this new series, and if you have any topic suggestions, at either of our Instagram accounts below!
@missellenyin
@cubicletoceo
If you enjoyed today's episode, please:
Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
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07 Mar 2022 | 132. How To Rebuild Business Momentum When You’re In A “Season of Suck” - With Brittany Driscoll, Co-founder of Squeeze | 00:51:59 | |
Today’s case study looks at how to rebuild momentum in your business when unexpected circumstances force you to change plans. Brittany Driscoll is the CEO of Squeeze, a fast-growing franchise company that offers a way better massage experience she co-founded with Alli Webb, founder of Drybar. Previous to Squeeze, Brittany spent four years running the marketing at Drybar and helped scale the company from $30M to more than $100M. In addition to Squeeze, she also leads The Feel Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good. You can catch her as a co-host with Alli Webb and Lori Harder on the Girlfriends & Business podcast.
Connect with Brittany:
https://www.squeezemassage.com/
Instagram: https://www.instagram.com/squeeze/
Facebook: https://www.facebook.com/squeezemassage/
Twitter: https://twitter.com/squeezemassage
If you enjoyed today's episode, please:
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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14 Mar 2022 | 133. This Mom Of 4 Grew Her Nutrition Business From $300 to $10K A Month | 00:41:13 | |
I am thrilled to introduce you to Ali Kucich, the founder of Eighty Nutrition, and a student in my mentorship program, Cubicle to CEO ®. One of my favorite reasons for hosting this podcast is using our platform to highlight and celebrate the stories of service providers just like you who accomplish our program outcome of reaching their first $10,000 revenue month during their year with us inside Cubicle to CEO ®.
Ali accomplished this feat while raising 4 boys at home and navigating parenthood during the pandemic.
By using our Consistent Clients Cashflow System, Ali went from making $300 a month in her nutrition business to hitting her very first $10,000 revenue month. We are going to dive into how she applied our system to her own business, what the breakdown of her offers were to achieve this revenue milestone, and what mental blocks she had to shift to uplevel her pricing. Wherever you are in your business journey, I know you will find Ali’s story inspiring.
If you’re a freelancer, coach, or service provider who is serious about landing consistent 1:1 clients at your desired rates, message me on Instagram this week @missellenyin with the word “MENTORSHIP” and I’ll help you figure out your next step to get there.
Connect with Ali:
https://www.eateighty.com
IG: @eateighty
If you enjoyed today's episode, please:
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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21 Mar 2022 | 134. Financial Transparency Among Women - [REPLAY] Of My Episode On “The Online Business Show” | 00:41:38 | |
This week I am sharing a special replay of my episode on the Online Business Show with my friend Tyler McCall, titled “Financial Transparency Among Women.” You all have heard why I feel strongly about this practice and improving your financial literacy through my quarterly income reports I record for our own show, but Tyler gave me the opportunity to go more in-depth on this topic when he interviewed me for his podcast. Some of the thought-provoking questions we discussed include why high profit margins can be a misleading indicator of a business’s success, the long-term benefits of documenting your income reports, and the three key numbers every business owner should be tracking on a monthly basis.
If you’re not already subscribed to the Online Business Show, I highly recommend you take a moment to add this show to your weekly podcast rotation. Tyler’s show is incredibly well produced, with a no-fluff, honest approach to the most impactful questions, hurdles, and opportunities we face as online business owners. The Online Business Show is one of the few business podcasts I listen to every week, and I’m especially a big fan of the thought-provoking expert roundtables that Tyler hosts; if you love Cubicle to CEO, I know you’ll enjoy The Online Business Show too.
Check these out:
Listen to more of the Online Business Show: https://www.tylerjmccall.com/podcast
Hear all of our Income Report episodes! https://ellenyin.com/incomereport
Tyler's case study on the Cubicle to CEO Podcast: https://www.ellenyin.com/blog/tyler-j-mccall-stopped-working-for-6-months
If you enjoyed today's episode, please:
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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28 Mar 2022 | 135. Why Content Pillars Aren't Landing You Paying Clients [Make $10K Month Series Pt. 2] | 00:13:08 | |
In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday.
If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial milestone of their first $10K month. In today’s episode, let’s talk about why your content isn’t landing you paying clients, or perhaps the right clients, and how you can rethink your content strategy moving forward. This is a hot topic I brought up on an Instagram post recently that got a lot of conversation going. I may have ruffled some feathers when I made a statement that content pillars is not a content strategy. This is one of the most taught content strategies out there, and I am going to share with you today why I don’t agree with that approach.
Connect with Ellen:
Let us know what you think about this new series, and if you have any topic suggestions, at either of our Instagram accounts below!
@missellenyin
@cubicletoceo
Listen to the kickoff episode in this series: https://www.ellenyin.com/blog/stop-selling-your-service-like-its-a-commodity
If you enjoyed today's episode, please:
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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04 Apr 2022 | 136. Ruby Lee Quit Her Job And Made $100K in 100 Days: This Is The Breakdown | 00:13:08 | |
If you had to start a brand new business and make $100K in 100 days, how would you do it? Today’s guest answers that question from real-life experience. Ruby Lee is a strategic business coach who chose her small side hustle over her six figure salary when her employer issued her a surprise ultimatum at work one day. In this episode, Ruby walks us through those first 100 days as a full-time entrepreneur and her unexpected path to making $100,000 during that time - including the offers, the numbers, and the strategies that made it possible. These days, Ruby helps intuitively aligned coaches make their first 1 million dollars through her Richuals program + Richuals to Seven Podcast, but her journey started with this first $100,000.
Connect with Ruby:
IG: @_rubylee_
www.rubylee.co/
Check out Ruby's Free Classes: https://rubylee.co/free-classes
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11 Apr 2022 | 137. How I Made $120,716 Dollars In 90 Days + BIG ANNOUNCEMENT (Q1 2022 Income Report) | 00:43:26 | |
Want to learn how to build and pre-sell your first online course in just 3 DAYS? Find out more and join our next Paid to Create Challenge at https://www.ellenyin.com/paidtocreate
We are back with our first income report of 2022! Quarter 1 just wrapped, and I am actually recording this episode live on Instagram, @cubicletoceo. If you’re not already following us there make sure to go over and click the follow button. We post all kinds of informational and inspirational content on that account, so if you like to consume in more than one way, I think you will really enjoy what we post. Without further ado, I want to get into this episode and dive into this income report. Press play and we’ll talk about how 2022 started for my business!
Check out these links:
Follow us on Instagram: https://www.instagram.com/cubicletoceo/
Our previous Income Reports: https://www.ellenyin.com/incomereport
My conversation about Financial Transparency with Tyler J McCall: https://www.ellenyin.com/blog/financial-transparency-among-women
Join the Paid to Create Challenge: https://www.ellenyin.com/paidtocreate
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18 Apr 2022 | 138. Get Invited To Speak On Top Stages + Shows With This Instagram Strategy (No Pitching Required) - Natasha Samuel | 00:51:45 | |
Imagine getting INBOUND invitations to speak on the biggest stages and shows in your industry. Natasha Samuel, Instagram video strategist and host of the Shine Online Podcast, has personally experienced this over ten times now, so of course I had to bring her on the show to walk us through how she makes it happen. In our conversation, Natasha reveals how she used Instagram to create her own virtual stage - even we she had a small audience - that attracted the attention of industry leaders and resulted in her business getting spotlighted by the most recognized platforms in the online marketing space, including Instagram’s very own Creators account, Social Media Marketing World, Create & Cultivate, Later Con, The Goal Digger Podcast and more! She landed these game-changing opportunities without sending a single pitch, and today’s case study will help you borrow her same connection + content strategies to maximize your own visibility.
Connect with Natasha:
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
The Shine Online Podcast: https://link.chtbl.com/shineonline
Natasha's Mastermind: https://shinewithnatasha.com/iam-cubicle-to-ceo
Free video lesson: 3 Steps To Repurpose Instagram Content
https://shinewithnatasha.com/cubicletoceo
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25 Apr 2022 | 139. The 3 Metrics You Need To Track To Reach Your Income Goals [Make $10K Months Series Pt. 3] | 00:22:50 | |
In today’s installment of the ‘Make $10K Month’ podcast series, we are going to be discussing why not knowing your numbers is actually costing you your chance at realistically achieving the income goals that you set. So what most service providers, coaches, and freelancers do when they set a new monthly revenue goal for themselves is they simply choose a number arbitrarily - whether its $10K, more, or less - and then they just go about their marketing as they always have, hoping and praying that they hit that income goal. This isn’t all too different from just throwing spaghetti against a wall and seeing what sticks. If you have a great income month, or if you have a bad income month, you’re not able to actually identify what’s working or not working when you don’t understand your numbers and how they reflect if your marketing strategies are effective. Let’s talk about it!
Check out these links:
Listen to Part 2 of this Make $10K Months Series: https://www.ellenyin.com/blog/content-pillars-arent-landing-you-paying-clients
Watch our free masterclass: https://ellenyin.com/getclients
Get 50% off your first YEAR of Honeybook - our favorite CRM System: https://share.honeybook.com/ellen
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02 May 2022 | 140. How This Neurodivergent Artist Increased Her Income From $250 to $10K/Month With An Online Course About Cooking Chinese Food | 00:56:12 | |
Join our next Paid To Create Challenge: https://ellenyin.com/paidtocreate
Today’s case study features artist Linda Yi, founder of Panda Cub Stories. Linda became her own patron and went from making $250/month on Patreon to reaching her first $10K month with Panda Cub Diner - an online course she first created inside our 3 day Paid To Create Challenge that teaches Chinese food lovers how to LOVE making healthy and authentic Sichuan food at home. If you, like Linda, also sell a service or product that is not centered on business or making your customers more money, you’ll especially love Linda’s advice on how to still convey the important value of the work you do.
Linda also speaks candidly with us about what it’s like to build a business as a neurodivergent entrepreneur who is diagnosed with ADHD, and the practices that have helped her in her mental health journey. Take a listen. Connect with Linda:
@pandacubstories
www.pandacubstories.com
Panda Cub Diner (free online Sichuan food training): www.pandacubdiner.com
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09 May 2022 | 141. Include This 1 Easy Thing In Your Next Podcast Pitch To Guarantee A Response | 00:15:58 | |
Download our Perfect Podcast Pitch Template: https://ellenyin.com/perfectpodcastpitch
https://www.instagram.com/cubicletoceo/
Redeem your free 30 day trial to Pretty Simple, the #1 leads tracking app built by solopreneuers, FOR solopreneurs: https://ellenyin.com/prettysimple
Download the transcript for this episode at https://www.ellenyin.com/blog/include-this-1-easy-thing-in-your-next-podcast-pitch
We have received hundreds, if not THOUSANDS of podcast pitches over the years we have been podcasting, and if there is one thing that we noticed it’s that many of them are just not good! Whether it is someone pitching themselves, or a publicist pitching for their client, the pitches are missing this one big thing that is really eye-catching and warrants a response. Want to guarantee a response to your next podcast pitch and receive a special invite to be a beta tester for our brand new product? Keep listening!
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16 May 2022 | 142. Starting Over: Scaling A New Business From $0 to $60K Months | 00:43:57 | |
Nicknamed the “creator to the creators”, Diane Armitage is the powerhouse behind many well-known million and billion-dollar brands like Bob Proctor, Jay Abraham, and the creators of Chicken Soup for the Soul.
Despite an impressive thirty years as an entrepreneur with several successful businesses she ran behind the scenes already under her belt, Diane was still scared to put her face out there and start her own personal brand. After joining our mentorship program, Cubicle to CEO, Diane finally took the leap. Today’s case study examines the strategy Diane used to scale her brand new coaching business from $0 to $60,000 months in less than 2 years, and why starting something new doesn’t have to mean starting from scratch for you either.
Connect with Diane:
*A Cubicle to CEO listener exclusive* Get the first module of Diane's 'Conversations with Bob Proctor' for FREE at https://dianearmitage.com/VIPBonus
https://TimeForLegendary.com
https://www.instagram.com/dianearmitageofficial
https://www.facebook.com/dianearmitageofficial
https://BestofLagunaBeach.com
https://www.instagram.com/bestoflagunabeach/
Want to join our mentorship that helped Diane scale this new business? Watch our free masterclass to see if it is a good fit for you when you visit https://ellenyin.com/getclients
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23 May 2022 | 143. Increasing Program Enrollment by Over 200%: What Educators and Course Creators Can Learn From The CEO of Girls Who Code | 01:00:36 | |
Interested in sponsoring this show or trying podcast ads for your business? Go to zen.ai/ellen and fill out the contact information so Zencastr can help you bring your business story to life.
Sign up for a 2-week free trial with Norby: https://ellenyin.com/norby
This week’s case study reveals how Girls Who Code increased enrollment in their programs by more than 200% during a global pandemic, a jump from 1600 to 5,000 students enrolled that brought their total students served to over 500,000. We’re joined in this interview by Dr. Tarika Barrett, the CEO of Girls Who Code, an international non-profit organization working to close the gender gap in technology.
With over two decades of building educational pathways for young people at organizations like the New York City Department of Education and New York University’s Center for Research on Teaching and Learning, along with an impressive list of accolades received for her work, including being named one of Crain’s 50 Most Powerful Women in New York in 2021, Dr. Tarika Barrett is an expert in education innovation. Whether you’re a course creator, nonprofit leader, or online educator and coach, this conversation will help you impact more lives with the work you do.
Connect with Dr. Tarika:
Connect on LinkedIn
@DrTarikaBarrett on Twitter
www.girlswhocode.com
@girlswhocode on Instagram
Check out some of Girls Who Code's Culture Campaigns:
The first ever codable music video with Doja Cat: https://dojacode.com/
'Healing' featuring Lizzo: https://www.youtube.com/watch?v=xDgYDBRDkHU
Girls Who Code book series with Penguin: https://www.penguinrandomhouse.com/series/GWC/girls-who-code
American Girl x Girls Who Code Collaboration Doll - Courtney Moore: https://www.americangirl.com/collections/courtney
What the internet would look like without female coders: https://missing-code.com/
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FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the...
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30 May 2022 | 144. 5 Key Shifts To Take The Suck Out Of Sales Calls [Make $10K Months Series Pt. 4] | 00:20:29 | |
In today’s installment of the $10K month series, we are going to talk about 5 key shifts that you can implement TODAY to take the suck out of sales calls. So if you are someone who always dreads getting on a sales call (also known as a discovery call), this is going to be for you! If you are a freelancer, coach, or service provider in specific, who relies on sales calls to turn leads into paying clients, these 5 shifts will massively increase your sales conversion rate. This means you will be able to land more clients with less leads. If you’re ready to make these shifts in your sales calls, then let’s dive in!
Listen to the previous 'Make $10K Month Series' episodes:
Make $10K Months Series: Stop Selling Your Service Like It’s A Commodity: https://www.ellenyin.com/blog/stop-selling-your-service-like-its-a-commodity
Why Content Pillars Aren't Landing You Paying Clients [Make $10K Month Series Pt. 2]: https://www.ellenyin.com/blog/content-pillars-arent-landing-you-paying-clients
The 3 Metrics You Need To Track To Reach Your Income Goals [Make $10K Months Series Pt. 3]: https://www.ellenyin.com/blog/3-metrics-you-need-to-track-to-reach-your-income-goals
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06 Jun 2022 | 145. Creating a 5 Hour Work Week While Growing From 3 to 27 Retainer Clients in 6 Months | 00:58:59 | |
This week’s guest is a business strategist and friend I absolutely adore. Hannah Murphy used to work 7 days a week as a pinterest + blog agency owner, fighting through the online noise of all the ways she should spend her time, only to find her to-do list was ever growing while her revenue stalled. Hannah realized creating a productive schedule wasn't about doing more tasks quickly, but rather doing the right tasks effectively, and less overall.
Today’s case study reveals how Hannah gradually reduced her work schedule to a 5 hour week while growing from 3 to 27 retainer clients in just 6 months. Listen in to see how you can also create a schedule that reflects your personality, priorities, and drives profit.
Connect with Hannah:
https://www.withhannahandco.com/
Create your ideal work schedule with Hannah at https://www.withhannahandco.com/free
https://www.instagram.com/withhannahandco/
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13 Jun 2022 | 146. Her “Instagram Billboard” Generates All Her Leads - 98% Become Paying Clients | 00:41:27 | |
Ashley is a brand designer and photographer who spent the past decade in the agency world crafting big brands for big businesses and Fortune 100 companies like Toyota. She recently left her career and the corporate world behind to help small businesses build big brands, too.
Her passion is helping people live theirs. And she believes that anyone with a dream or passion for something should have a real chance at it. But what they may not realize is that they're going to need more than a logo to do it. Her studio, Ash Branding Co. brings the caliber of big branding to the heart of small businesses through custom branding, cinematic photography and film and online education.
Connect with Ashley:
https://ashbranding.com
Ashleys go to resources for branding on any budget: https://ashbranding.com/little-brand-book (Get access for FREE using code ELLEN - valid until 6/20/22)
https://instagram.com/ashbranding.co
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20 Jun 2022 | 147. 8X Your Website Traffic Without Ads - Six Figure SEO Secrets | 00:59:08 | |
How do you send a steady stream of new people to your website who are actively searching for the content you write about or the products and services you sell? Today’s case study answers that question. Elise Armitage is a good friend of mine and the creator of What The Fab, a travel and lifestyle blog founded in 2012 helping women find fabulous in the everyday. Elise shares with us how she used SEO - short for search engine optimization - to 8x her website traffic from 20,000 monthly pageviews to 160,000 pageviews, without paying a cent in ads. In fact, not only did Elise not pay for this massive increase of traffic to her website, but she’s been able to leverage all those extra eyeballs to GET PAID instead, making over six figures in passive revenue annually, directly from her website views. Keep listening to apply her SEO secrets to drive more traffic (and coin) to your own website.
Connect with Elise:
Watch Elise's free training on how to use SEO to grow your web traffic: www.ellenyin.com/sixfigureseo
www.whatthefab.com
www.instagram.com/wtfab
Download the transcript for this episode at https://ellenyin.com/blog/
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27 Jun 2022 | 148. Upsell Your Clients - Increasing A Monthly Retainer From $1,500 to $15,000 | 00:40:16 | |
Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.
It’s always easier (and usually more profitable) to upsell an existing client than to acquire a new one. Yet, most marketing strategies focus on how to get new clients, rather than nurturing relationships with your existing clients. Today’s case study shows how coach Tiffany Coyle, founder of Virtual Career Girl and CEO of digital marketing agency, Twinning Pros, gradually upsold a client who started out paying $1,500 a month for social media marketing services to a $15,000 monthly retainer over a 2 year period. What if you could also 10x the rate your best client is paying you right now instead of seeking a new client? Keep listening to see how you can apply this underrated approach to your business.
Connect with Tiffany:
www.virtualcareergirl.com
Instagram: https://instagram.com/virtualcareergirl
LinkedIn: https://www.linkedin.com/in/tiffrow/
Let Tiffany and her twin help you with your marketing: https://twinningpros.com/marketing-done-with-you
Interested in the Social Media Marketing position Tiffany is hiring for? Email tiffany@twinningpros.com for more information!
Download the transcript for this episode at https://ellenyin.com/blog/
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04 Jul 2022 | 149. What Is Borrowed Traffic? How To Get In Front Of Other People’s Audiences To Make More Sales | 00:44:47 | |
I’m in the interview seat today in this replay of my conversation on the Kajabi Edge Podcast.
I take you through the full evolution of my business over the last 4.5 years, from my start as a freelance social media manager to building a marketing agency to then pivoting to digital courses and programs and now a media company.
We get into advice, finances, and so many other chapters of my journey I’ve never told in a podcast format before.
In this episode, you’ll also get to borrow one of my best revenue growth strategies: leveraging borrowed traffic. This is how you get in front of other people’s audiences on a consistent basis, so sales are not limited to people who already know you.
Listen to the Kajabi Edge Podcast: https://pages.kajabi.com/kajabi-edge-podcast
Try Kajabi for 30 days FOR FREE! Visit https://ellenyin.com/kajabi to sign up!
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11 Jul 2022 | 150. Scaling 1:1 Services From $6K to $10K+ Months (Without Hiring Or Working More Hours) | 00:51:23 | |
After 3 years, I’ve decided to retire my signature 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry)! We’re hosting one last launch at the end of July, before closing enrollment for good. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Sam Whisnant. Sam is a certified Digital Business Manager who helps coaches with courses build a scalable business foundation through simple systems and funnels. She’s helped her clients have $100K launches, hire multiple new team members, build new products & funnels from scratch, and most importantly, take care of the day-to-day business so they can focus on their zone of genius.
Even though she’s a whiz behind the scenes, Sam was struggling to break beyond $6,000 revenue months as a service provider until she joined our group mentorship program. In today’s case study, Sam shares how she was finally able to grow from being stuck at $6K months to $10,000+ months just 6 months after joining our program, WHILE working 10 hours a week less as well (all without having to hire help!)
Connect with Sam:
https://www.samwhizbiz.com
https://www.instagram.com/samwhizzz/
Check out the episodes we mentioned in this conversation!
Why Content Pillars Aren't Landing You Paying Clients: https://www.ellenyin.com/blog/content-pillars-arent-landing-you-paying-clients
The Top Tools + Systems You Need To Have Your Business Run Like A Well Oiled Machine: https://www.ellenyin.com/blog/top-tools-and-systems-for-business
Download the transcript for this episode at https://ellenyin.com/blog/
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18 Jul 2022 | 151. Trouble Niching Down? How To Serve Two Audiences, But Only Market To One ($10K Month Case Study with 100 Followers) | 00:52:51 | |
After 3 years, I’ve decided to permanently close the enrollment doors to my 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry) on August 5th. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this final month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Victoria.
Victoria shares with us her incredible story of loss and how she channeled her own grieving experience into completing her PhD in Communication Studies and a life-changing service connecting military and first responder families who are grieving a loved one with non-profits who provide much-needed trauma support to these deserving communities.
In today’s case study, Victoria shares how she struggled to niche down when she first joined our program, knowing she was meant to serve two distinct audiences but unsure how to get her offer in front of the right people - especially with no online audience of her own. If you’re in the same boat, you’ll be encouraged by how Victoria navigated this dilemma to successfully serve both audiences, while only marketing to one, scaling to $10K months and beyond with only 100 followers.
Connect with Victoria:
https://www.patientiaperfectus.org
https://www.instagram.com/patientiaperfectus
Links mentioned in this episode:
Paid to Create Challenge: https://ellenyin.com/paidtocreate
What Is Borrowed Traffic Episode: https://www.ellenyin.com/blog/what-is-borrowed-traffic
3 Metrics You Need To Track Episode: https://www.ellenyin.com/blog/3-metrics-you-need-to-track-to-reach-your-income-goals
Blythe Hill's Episode: https://www.ellenyin.com/blog/how-she-raised-13-million-as-a-nonprofit-ceo
Service providers, coaches & consultants: Discover 10 Simple Strategy Shifts To Unlock Your First $10K Month! Sign up for our FREE, live class on July 28th: ellenyin.com/live
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25 Jul 2022 | 152. Retiring My Main Offer & How I Made $132,635 in Q2 2022 (Income Report) | 00:39:50 | |
In this episode, I share my Q2 2022 income report and look at how I made $132,635 in my business over the last 90 days. This covers all of the financial activity, revenue, expenses, and profit that my business made over the course of April, May, and June 2022. If you have been in our community for a while, then you know we have been sharing income reports since 2019 - almost 4 years - in an effort to increase financial transparency and literacy for online businesses. Make sure you go back and check out all our previous reports at https://ellenyin.com/incomereport for the full context on what’s happened in the first six months of this year, and our business decisions thus far.
Enjoy this income report & want to catch up on our previous ones? Find all of them at the link below!
https://ellenyin.com/incomereport
Links mentioned in this episode:
Paid to Create Challenge: https://ellenyin.com/paidtocreate
Claim your spot in our LIVE masterclass: https://ellenyin.com/live
Branding by Kristina at Gem Creative Co. : https://instagram.com/gemcreativeco
Perfect Podcast Pitch: https://www.ellenyin.com/perfectpodcastpitch
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01 Aug 2022 | 153. Copy The $800 Podcast Launch Plan That Debuted Her Show At #29 On The Marketing Charts | 00:58:20 | |
Thinking about launching a podcast show? You’ll want to take notes on today’s case study. My friend Dana Snyder is joining me to walk us through her creative launch plan that debuted podcast, Missions to Movements, at the #29 spot on the marketing podcast charts - all on a scrappy $800 budget. Dana is the founder of Positive Equation, a company transforming nonprofits’ online donor experiences with innovative digital marketing solutions. Dana has worked with brands like American Idol, Sports Illustrated, and the Honest Company, as well as leading nonprofits like Movember, Dress for Success and more. I’m excited for some of you to meet Dana this month at our August 18th dinner & live panel in Oregon! If you’re local, head to https://ellenyin.com/lets-get-visible for event details and tickets.
By the way, I’m super bummed because I forgot to connect my microphone when we recorded this interview, so a heads up my sound may not be up to its usual standard. Thank you in advance for your understanding. The good news is, I recorded this in Zencastr so their software helps my built-in desktop mic still sound better than it should! This is your encouragement today that tech errors happen to everyone, so don’t let imperfect work stop you from making an impact.
Connect with Dana:
www.positiveequation.com/
@positivequation
Dana Snyder on LinkedIn
Links mentioned in this episode:
Postable
Handwrytten
Use code 'DANA' for 2 free credits!
Branded Photoshoot Video
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08 Aug 2022 | 154. Borrow The Personality Quiz Funnel Behind This $70K Launch | 01:02:14 | |
Today’s case study will change how you approach selling forever. Linda Sidhu is a list-building and quiz funnel expert who gives us a detailed behind-the scenes breakdown of her Quiz Lab launch, which generated $70,000 in revenue by using a personality quiz funnel as a leads generator. Linda leans into her pharmaceutical sales background where she mastered the DiSC personality types to segment her email list by 4 distinct personality types, and cater her sales emails and offers to their unique buying behaviors. Keep listening to discover why personality quizzes will generate more leads and sales for your next launch, what type of questions to ask, and how to market effectively to different buyer personalities at each stage of your sales funnel.
To nail your quiz idea for your own business, go to https://www.lindasidhu.com/a/2147494655/HV842Z9z to save your seat in her FREE 3 day challenge kicking off September 6th. I’ll be participating in the challenge with you!
Connect with Linda:
https://www.lindasidhu.com/
4 Steps to Nail Your Quiz Idea: https://www.lindasidhu.com/quiz-idea
Quiz Creators Facebook Group: https://www.facebook.com/groups/813848232379718
https://www.instagram.com/linda_sidhu_quizzes/
'Nail Your Quiz Idea' Challenge: https://www.lindasidhu.com/a/2147494655/HV842Z9z
Discover Your 'Quiz To Cash Strategy' With This Quiz: https://www.lindasidhu.com/quiztocash
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15 Aug 2022 | 155. She Stopped Selling For A Year And Still Made $45K In Passive Affiliate Income With This YouTube Strategy | 00:59:37 | |
Get 3 months of Kajabi for only $99: https://ellenyin.com/kajabi99
OR try Kajabi FREE for 30 days with this link: https://ellenyin.com/kajabi
Imagine if your ability to perform the core function in your business suddenly became impossible due to an illness. That’s exactly what happened to our guest, Lady Kellsie Moore, a top video presence coach for entrepreneurs and speaker whose TMJ-D diagnosis prevented her from being able to speak for an entire year. In today’s case study, Kellsie shares her YouTube content strategy that kept working in the background even when she physically couldn’t work, allowing her business to still bring in $45,000 of revenue completely passively. If you want to emergency proof your own business with evergreen content, keep listening.
Connect with Kellsie:
Free gift to share! "3 Keys To Unlocking Your Magic On-Camera": https://www.kellsiemoore.com/opt-in-53b3f1eb-4bd2-4a7e-a2cf-db7ed3f13fe4
Instagram: https://www.instagram.com/kellsie_moore
Youtube: https://www.youtube.com/c/kellsiemoore
Facebook: https://www.facebook.com/bemarvelousyou
Pinterest: https://www.pinterest.com/LadyKellsieMoore/_created/
Linkedin: www.linkedin.com/in/kellsie-moore
Imdb: https://www.imdb.me/kellsiemoore
Web: www.kellsiemoore.com
Links mentioned in this episode:
https://ellenyin.com/kajabi99
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22 Aug 2022 | 156. Real Talk With Rachel Hollis: The Full Scoop Behind Her First #1 New York Times Bestseller | 01:13:05 | |
Today’s guest needs no intro - Rachel Hollis is a three-time New York Times bestselling author with over 100 million podcast downloads. This Austin mom of 4 is also the founder of RISE Conferences, the #1 personal development conference focused entirely on women. When Rachel texted me to ask if I wanted to do an episode together, it was an easy yes, but I wanted to be really intentional about using this opportunity to deep dive into a specific, actionable business strategy that she hasn’t shared before. That’s how we landed on this week’s case study: the untold story of how Rachel made the New York Times bestsellers list the first time, as a previously self-published and still mostly unknown author then. Whether you’re an aspiring author or not, each of you listening has an important message, mission, or offer to get out into the world, and Rachel’s experience over the last decade plus can help you reach more people with it. If you enjoy our conversation today and want more authentic, untold stories, join Rachel on tour this fall at rachtalklivetour.com - we’ll drop the link below in the show notes. Let’s dive in.
Connect with Rachel:
https://www.rachtalklivetour.com
https://www.instagram.com/msrachelhollis
https://www.msrachelhollis.com/
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29 Aug 2022 | 157. Are You Multi-Passionate? Actor Julia Campbell Karnes Shares How To Start A New Career At Any Age | 00:54:26 | |
Today’s guest is one of my favorite people - and biggest cheerleaders of our community - actor Julia Campbell Karnes. I first met Julia through her sister, Marty Fulford - my real estate agent and also friend. 2022 happens to be my 10 year high school reunion AND the 25th anniversary of comedy classic “Romy and Michele’s High School Reunion”, so I thought, what better way to celebrate both occasions than inviting Julia - who plays mean girl Christie Masters opposite Lisa Kudrow & Mira Sorvino’s titular characters - over to our coworking space in Oregon for a movie night and live podcast interview?
In this episode, we take a departure from our usual revenue driven, case study format, but you’ll still gain so much value from her interview. Julia candidly shares her unconventional path to landing roles on dozens of TV’s most beloved shows and how she pursues multiple passions simultaneously as the lead marketing role in her family’s business as well. We get vulnerable about the unique challenges women face in both real business and show business - like ageism and sexism - and why it’s never too late to start a new career path or interest.
You’re going to love Julia as much as I do by the end of this episode. Enjoy this live recording with audience Q&As at the end!
Connect with Julia:
https://bkbooks.com
https://instagram.com/barbarakarnesrn
Check out the blog post about this episode --> https://www.ellenyin.com/blog/multi-passionate_actor_on_starting_a_new_career_at_any_age
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05 Sep 2022 | 158. Behind The Business: Opening My Oregon Coworking Space 7 Months Ago On a $7,000 Budget | 00:55:27 | |
Welcome to our brand new solo episode series: Behind the Business! In these episodes I will be giving you some insight on projects we are working on in real time - and a highly requested one so far has been to share how I launched my women’s coworking space here in Salem, Oregon at the beginning of 2022. This is my first venture into the world of commercial real estate, and it has been a wild ride these first 7 months, so let’s just dive into the episode!Links mentioned in this episode:
https://ellenyin.com/clubhouse
Let's Get Visible Panel Replay: https://www.ellenyin.com/offers/GaLq9T2Z/checkout
Statesman Journal Article: https://www.statesmanjournal.com/story/money/business/2022/08/31/oregon-employees-navigate-balance-between-in-person-and-remote-work-covid-pandemic-workforce/65418186007/
Check out the blog post about this episode --> https://cubicletoceo.co/opening-my-oregon-coworking-space-7-months-ago-on-a-7000-budget/
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12 Sep 2022 | 159. This One Page Document Added $35K To A Business In 1 Week - Here’s How To Create Yours | 00:48:03 | |
Today’s case study with guest Stacy Tuschl reveals the one critical number you need to identify and align your entire team around to grow your business - and no, the number is not your revenue or profit goals.
Stacy is the founder and podcast host of Well Oiled Operations, a company helping small business owners around the world create systems that promote team accountability and eliminate the common challenge of CEOs becoming the bottleneck in scaling.
The critical number is the focus of a one page document Stacy has aptly coined the “same pager” that, as the name suggests, gets everyone on the same page so each team member knows exactly what actions they’re responsible for fulfilling and tracking on a weekly basis. One of Stacy’s clients implemented this one page document in her business and added $35,000 of revenue without selling a new product.
Keep listening to hear what to include in a “same pager” and how you can create one for your own business to reach your year-end goals.
Connect with Stacy:
https://stacytuschl.com/
https://stacytuschl.com/podcast/
https://www.facebook.com/stacytuschl
http://www.instagram.com/stacytuschl
http://www.linkedin.com/stacytuschl
http://www.pinterest.com/stacytuschl
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19 Sep 2022 | 160. Charge $4200 A Day As A Creative (Becca Luna Made $440K With This Web Design Service) | 00:48:40 | |
Today’s case study dissects how to create, sell, and deliver a day rate package, also commonly known as a VIP day, that you can get paid between $2,500 to $4,000 for a single day’s work. Our guest is Becca Luna, a high school dropout who created a multiple six-figure web design business and now runs a million-dollar educational empire teaching driven creatives how to build 6 figure web design brands with no college degree, no coding knowledge, and no previous experience.
Becca created her website in a day service back in 2020 and now gets paid $4,200 for her VIP day. In total, her business has added nearly half a million dollars in revenue since implementing this service model while allowing her to only focus on client work 1-2 days a week.
If you’re a service provider or creative, here’s how to get paid 4 figures a day for your work. Connect with Becca:
https://beccaluna.com
https://www.tiktok.com/@iambeccaluna
https://www.instagram.com/iambeccaluna
https://www.pinterest.com/iambeccaluna
https://www.youtube.com/c/BeccaLunaWillowKaii
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Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !
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26 Sep 2022 | 161. Jaclyn Johnson Sold Out A 1,500 Person Create & Cultivate Event That Made 7 Figures with ZERO Ads | 00:45:32 | |
Jaclyn Johnson is a serial entrepreneur who launched and sold two-self funded companies before the age of 35 - her last exit was for cult favorite brand Create & Cultivate, which sold for $22 million. Create & Cultivate serves a community of more than 1 million women and is best known for their highly aesthetic in-person experiences and conferences featuring celebrities and influential leaders you know and love. Today’s case study details how they sold out their largest conference ever - a 1,500 person event that generated 7 figures in revenue between ticket sales and dreamy partnerships - all with ZERO ads.
Jaclyn is one of my favorite mentors I’ve worked with and a branding genius. Our conversation today will give you an inside look at how Create & Cultivate sets the creative bar for in-person events so you can borrow their best ideas to sell out your next event!
By the way, join me in congratulating Jaclyn on the recent launch of her newest business venture, Maie Wines. As a special treat for our community, you can use the code PODCAST10 at drinkmaie.com to save on your first order of their single-serve wines!
Connect with Jaclyn:
Buy Jaclyn's book ‘Work Party’: https://amzn.to/3qYmxjB
Save 10% off Maie Wines with code PODCAST10: https://drinkmaie.com
https://instagram.com/jaclynrjohnson
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03 Oct 2022 | 162. Would You Merge Your Business With A Friend's? These Two Pulled It Off In 108 Days | 01:10:28 | |
We're excited to share our very first merger case study on the show - specifically, how Emily Hall, a presentation designer, and Heather Sager, a speaking coach, merged their two existing successful businesses into one - all in 108 days - that’s barely over 3 months, to put things into perspective. The Speaker Co. is a presentation company focused on helping entrepreneurs create and deliver obsession-worthy presentations that make people fall head over heels for them and their offers. Anchored by its flagship program, The Speaker Society, The Speaker Co serves entrepreneurs with consulting and design services in the The Speaker Studio and through a range of in-person and virtual events.
In our candid conversation, you’ll get to hear the month-by-month timeline of how the 108 days of this merger played out from initial idea to the pair’s public launch. If you’re entering or thinking about entering into any sort of business partnership, whether affiliate, joint venture, merger, or co-founding, listen to Emily and Heather’s tell-all for a crash course on what to avoid and what works.
Thank you to our sponsors:
Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastrise
Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTC
Check out all the ways Basecamp can increase your business’ productivity when you sign up for a free trial at www.basecamp.com/ctc!
Connect with Emily + Heather:
www.thespeakerco.com
For tickets to their Arizona event, send them a DM voice message at www.instagram.com/thespeakerco/
www.instagram.com/theemilyhall/
www.instagram.com/theheathersager/
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10 Oct 2022 | 163. Want To Scale a Luxury 1:1 Service Past $500K? This 7 Figure Photographer Created An Experiential Model That Can Serve 100 Clients At Once | 00:57:36 | |
How do you scale a luxury 1:1 service without sacrificing quality, pricing integrity, or burning out? Today’s case study looks at how Alice Park, co-founder of the National Association of Professional Child Photographers (NAPCP), co-founder of Atlanta-based Park Studios and founder of Alice Park Photography and Creativity Camp, switched to a volume-based, experiential business model that doubled her studio’s revenue from $500,000 to 7 figures in less than 2 years.
Instead of shooting a handful of clients per month, Alice and her team of associate photographers are now able to serve 100 clients a day through one-of-a-kind portrait experiences Park Studios creates for families, where the session & photos are surprisingly only a small fraction of the value clients gladly pay and continue to come back for.
In addition to her work as a photographer, alongside her husband Kyu, Alice is one half of a powerhouse husband-wife team committed to educating and giving back to the international network of Creatives by hosting The Elevate Summit, taking place this January, 2023 in Nashville, Tennessee. Ellen is honored to be one of the speakers for this event and if you’d like to save $200 off your ticket to join us in-person, you can use the code ELLEN200 to reserve your spot at letselevatetogether.co.
Connect with Alice:
https://www.aliceparkphotography.com/
https://www.instagram.com/alicepark
https://www.napcp.com/
https://www.instagram.com/napcp
Creativity camp: https://www.creativity-camp.com/
https://letselevatetogether.co/
Use code 'ELLEN200' for $200 off your ticket!
https://www.parkstudios.co/
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17 Oct 2022 | 164. Set Up A Strategic Podcast Guesting Tour That Will 4X Your Weekly Audience Reach AND Double Your Launch Revenue | 01:01:00 | |
You know we're obsessed with leveraging other people’s audiences to GET VISIBLE and increase your sales, and today’s guest has mastered this practice. Kelly Mosser, host of the Aligned Success Show, joins us to unpack how her signature offer jumped from $24K in revenue in Q2 to $52K in Q3 simply by guesting on other people’s podcasts with intention. So it’s not just about being interviewed on someone else’s show, but what you do before, during, and after the episode airs that really matters. This case study details exactly how to set up your own strategic podcast tour to 4x the number of ideal clients you’re reaching every week (for free!), so you too can double the revenue for your next launch with ease.
What we love about Kelly’s background is that she’s a business strategist with a decade of experience helping businesses of all sizes make bank - from Fortune 500 powerhouses, to mid-size startups, and scrappy solopreneuers. No matter where you fit in that spectrum, this case study is applicable to you.
To help you get on more podcast shows so you can implement Kelly’s podcast tour strategy, go to ellenyin.com/perfectpodcastpitch to borrow our plug + play pitch template proven to get your pitch emails actually read AND responded to.
Connect with Kelly:
http://kellymosser.com
Get $50 off Kelly's 6-week course, Hell Yes Guest: https://ellenyin.com/kelly
https://www.instagram.com/kelly.mosser/
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Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !
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24 Oct 2022 | 165. GrubHub’s Founder Grew Revenue By 300% One Week After Switching From A Subscription Model To A Transactional Model | 00:44:01 | |
On the show today we have our first guest who has taken a company public. Mike Evans founded GrubHub in his spare bedroom and grew it into a multi-billion-dollar household name. Today’s case study looks at how GrubHub grew their revenue by 300% in one week after switching from a subscription based model to a transactional model, and how you can evaluate which revenue model would create more value in your own business and attract repeat customers.
Since leaving GrubHub post-IPO in 2014, Mike more recently founded Fixer.com, an on-demand handyperson B-corp that trains its W-2 employees from scratch. For more insights from Mike, order his book, Hangry, releasing this November on Audible and wherever books are sold.
Connect with Mike:
Get Mike's new book Hangry: A Startup Journey --> https://ellenyin.com/hangry
https://mikeevans.com/
https://fixer.com/
https://www.linkedin.com/in/authormikeevans/
https://www.facebook.com/mevans314159/
https://www.instagram.com/m_evans314/
https://twitter.com/m_evans
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31 Oct 2022 | 166. [Income Report] How I ‘Future-Proofed’ My Business & Made $182,305 In Q3 2022 | 00:50:36 | |
Welcome to another one of our quarterly income reports! If you’re a new listener of the show, we highly recommend going back and listening to our previous income report episodes to get a better understanding of why we started sharing this information 4 years ago as part of our advocacy for financial transparency. If you want to check out our previous reports, we’ve created a curated playlist for you here: https://ellenyin.com/incomereport
If you are a returning listener of these income reports, welcome back! We hope you use our audio diary as a resource to reflect, gain perspective, and better analyze your own numbers from the last 90 days.
Check out these links:
Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport!
Reverse engineer your $10K month with our roadmap: https://ellenyin.com/roadmap
Take our community survey: https://ellenyin.com/survey
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07 Nov 2022 | 167. After Rejecting A Shark Tank Investment, She Raised $1 Million In 4 Hours Through THIS Crowdfunding 🚀 Strategy | 00:50:02 | |
If you’re a long-time fan of Shark Tank, you know the iconic line “and for those reasons, I’m out” when a Shark bows out of a potential deal. It’s rare however, that the entrepreneur seeking an investment actually turns down a Shark, but that’s exactly what today’s guest did. Kim Lewis is the CEO and co-founder of haircare brand CurlMix, appearing on Season 10 of Shark Tank with her co-founder and husband and ultimately rejecting Robert Herjavec’s offer of $400,000 for 20% of her business. Despite not landing a deal, CurlMix has since done $20 million in lifetime sales and successfully raised funds by leaning on their own community.
In today’s case study, Kim gives us the unique launch strategy behind her equity crowdfunding campaign that raised $1 million in 4 hours - and ultimately $4.5 million from 8,000 everyday investors, many of whom are CurlMix customers. Borrow Kim's powerful approach to build momentum for your next launch.
Connect with Kim:
https://curlmix.com
https://kimlewisceo.com
https://www.instagram.com/curlmix/
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14 Nov 2022 | 168. Health-Ade Founder Used Craigslist To Get Their Product Into 300 Stores In 2 Weeks | 00:48:25 | |
If you love a scrappy startup story, today’s case study is a true standout. I’m joined by Daina Trout, co-founder and Chief Mission Officer of Health-Ade, the fastest-selling Kombucha brand in America, currently carried in 60K stores across the country and doing an impressive $250 million in retail sales annually. Far from an overnight success story though, we’re taking a trip down memory lane to the brand’s early days in 2013, when they were quickly running out of money and only carried in 10 stores. With the three co-founders already at max capacity trying to keep the business alive and no funds available to hire traditional sales reps, Daina turned to Craigslist to recruit commission-based, independent sales reps to hit the pavement and open new accounts on their behalf. In just 2 weeks, Health-Ade’s products exploded into 300 stores. Daina gives us her full playbook today for exactly how she incentivized total strangers to sell her products with no guaranteed pay, the training process, compensation plan, and lessons learned from being in the field interacting with customers. Press play to apply her scrappy sales strategy to your own business!
Connect with Daina:
https://health-ade.com/
https://www.instagram.com/healthade/
https://www.instagram.com/dainatrout/
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21 Nov 2022 | 169. This Author Sold $25K Worth Of Books In 4 Afternoons Through In-Home Book Fairs | 00:42:11 | |
How do you bring your network together for experiences that get everyone talking about your brand and organically sharing your content to their networks? Today’s case study reveals how Zibby Owens - author, podcaster, and founder of Zibby Media - created brand buzz in a creative way by hosting book fairs in her own home. These book fairs generated $25,000 worth of sales in just 4 afternoons and priceless connections that continue to pay off. Zibby walks us through the whole process, from ideation to execution, and challenges you to think outside the norms of your own industry to bring your community together. Named NYC’s “most powerful book-fluencer” by Vulture and a regular contributor to “Good Morning America”, you can tap into more Zibby on her podcast, “Moms don’t have time to read books” and in her memoir: “Bookends: a memoir of love, loss, and literature.”
Connect with Zibby:
www.podcasts.apple.com/us/podcast/moms-dont-have-time-to-read-books/id1366633318
www.zibbymag.com
www.zibbybooks.com
www.zibbyaudio.com
www.zibbyowens.com
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28 Nov 2022 | 170. Behind The Business: Content, Podcasts, and Books I’m Currently Consuming | 00:40:52 | |
Welcome back to a Behind the Business episode, where we get to sit down and share what has been going on behind the scenes as we are building our business! For this particular episode, we actually asked you, our audience, what you wanted the conversation to be about, and 80% of you chose to hear about Ellen’s favorite content, books, and podcasts right now. There has been a drastic shift in the kind of content she has been consuming lately, and we can’t wait for you to hear what it is and why. Press play to jump into her whole list of favorites!
Ellen's Recommendations
Podcasts
Podcast Advertising Playbook by Heather Osgood: https://www.podcastadvertisingplaybook.com/
The Eventive Entrepreneurs by Sarah Brush: https://eventivebrush.com/eventive-entrepreneur-podcast/eventive-entrepreneur-podcast
The Crazy Ones by Alex Lieberman, Sophia Amoruso + Jessie Pujji: https://foundersjournal.morningbrew.com/introducing-the-crazy-ones/
Back to the Beach by Kristin Cavalarri + Stephen Colletti: https://podcasts.apple.com/us/podcast/back-to-the-beach-with-kristin-and-stephen/id1630490097
Creators
@salarytransparentstreet: https://www.tiktok.com/@salarytransparentstreet
@codiesanchez: https://www.instagram.com/codiesanchez/?hl=en
@thecampaigngirl: https://www.tiktok.com/@thecampaigngirl
Newsletters
Contrarian Thinking: https://sparklp.co/f6a9729d/
Leader's Lens: https://workweek.com/brand/leaders-lens/
Books
'We Were Dreamers' by Simu Liu: https://amzn.to/3H19iI6
'Born To Shine' by Kendra Scott: https://amzn.to/3Vo0RuX
'Longshot' by Zack Graumann: https://amzn.to/3VKlKQC
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05 Dec 2022 | 171. 6 Figure Affiliate Payout With A 6K List: This Email Marketing Campaign Earned Laura Belgray The #1 Affiliate Spot | 01:05:25 | |
Never underestimate the power of a small but mighty email list. If you want to make more money selling other people’s offers to your audience, buckle up for a masterclass from a legend in affiliate email marketing, Laura Belgray. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure with Marie Forleo, and author of the much anticipated 2023 book release, Tough Titties. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. In today’s case study, Laura gives us a play by play of her emails that shot her to #1 affiliate on the leaderboard AND earned her six figures in commissions back when she had 6K email subscribers, beating out hundreds of affiliates with larger lists and more experience. What to send, when, and how often are all revealed in this episode.
Connect with Laura:
https://talkingshrimp.com/ceo
Pre-Order 'Tough Titties' on Amazon --> https://amzn.to/3XPIlgH
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12 Dec 2022 | 172. Pitch Without Social Proof! She Secured A $25K Sponsorship For A Newly Launched Podcast | 00:49:28 | |
How do you get others to invest in you when you don’t have proof of success yet? Doone Roisin joins us for today’s case study to share her approach to the classic chicken or the egg dilemma, detailing how she landed her first $25,000 podcast sponsorship for her then-newly launched show, Female Startup Club, now an internationally acclaimed podcast. Doone walks us through the brand deal from pitch to payout, so you can apply her best negotiation tips to your next partnership opportunity. Doone is also the author of best-selling book “Your Hype Girl” and creator of Majic, providing mentorship & community for female founders.
Connect with Doone:
www.femalestartupclub.com
Check out Majic! http://majic.femalestartupclub.com/
IG: @femalestartupclub
IG: @dooneroisin
TikTok: @dooneroisin
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19 Dec 2022 | 173. Audience Expansion: How This Brand Saw A 97X Increase In Social Reach By Using Puzzles As A Platform | 00:52:56 | |
Can puzzles be an effective marketing strategy? This CEO thinks so. Today’s case study takes us behind the scenes of a creative partnership between country music star Kacey Musgraves and a startup jigsaw puzzle company that led to a 97X increase in social reach for the brand. Here to share how she uses puzzles as a marketing platform for audience expansion is Kaylin Marcotte, founder and CEO of Jiggy, a modern, elevated jigsaw puzzle brand that supports emerging female artists around the world. Jiggy has been featured on Shark Tank, Oprah’s Favorite Things and won over many celebrity fans. You’ll walk away with new ideas for how you can expand your customer base by reaching new audiences in the most unexpected places.
Connect with Kaylin:
https://jiggypuzzles.com/
Instagram @jiggypuzzles
Facebook: https://www.facebook.com/jiggypuzzles
TikTok: https://www.tiktok.com/@jiggypuzzles
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26 Dec 2022 | 174. 10 Out Of the Box Marketing Tips To Try In 2023 | 00:43:17 | |
To spark your creativity as you reflect & prepare to enter a new year next week, here is a roundup of ten underrated, out of the box marketing tips from our brilliant podcast guests for you to try in 2023. Each tip speaks for itself, but if you want to listen to the full episodes, they will all be linked below!
Thank you for joining us for 52 Mondays in a row this year on Cubicle to CEO, we’ve loved every minute together. Cheers to many more in 2023!
Watch the full replay of our 'Let's Get Visible' panel with the Traveling Blazers at https://ellenyin.com/visible
Check out these episodes:
Podcast Growth Tips You Won't Hear Anywhere Else: How Hala Taha's Show Ranks #1 in Education Across All Apps & Makes 6 Figures/Year --> https://bit.ly/3Wk5Zkb
After Rejecting A Shark Tank Investment, She Raised $1 Million In 4 Hours Through THIS Crowdfunding 🚀 Strategy --> https://bit.ly/3WgJdtB
Get Invited To Speak On Top Stages + Shows With This Instagram Strategy (No Pitching Required) - Natasha Samuel --> https://bit.ly/3v3zYRw
6 Figure Affiliate Payout With A 6K List: This Email Marketing Campaign Earned Laura Belgray The #1 Affiliate Spot --> https://bit.ly/3hOrSce
Copy The $800 Podcast Launch Plan That Debuted Her Show At #29 On The Marketing Charts --> https://bit.ly/3BMpAkT
Jaclyn Johnson Sold Out A 1,500 Person Create & Cultivate Event That Made 7 Figures with ZERO Ads --> https://bit.ly/3HNvxln
Unscalable Strategies That Actually Create Scale: How FLIK Grew to 10K+ Members In A Surprising Way --> https://bit.ly/3jjsWW9
Starting Over: Scaling A New Business From $0 to $60K Months --> https://bit.ly/3hHPiA5
Real Talk With Rachel Hollis: The Full Scoop Behind Her First #1 New York Times Bestseller --> https://bit.ly/3v36N0Z
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
02 Jan 2023 | 175. This CEO Takes 7 Weeks Off (While Growing Revenue) By Syncing Her Work Schedule To Her Menstrual Cycle | 00:49:43 | |
Today’s guest shares her revolutionary productivity approach that allowed her to take a 7 week work sabbatical: syncing specific business activities and her work schedule with the four phases of her menstrual cycle. Kate Northrup, founder of The Origin Company, author of Do Less, and Money: A Love Story, breaks down exactly what to do during each phase of your cycle and how going with your flow - literally - can make you richer, happier, and more productive. Kate’s work has been featured by Oprah Daily, The Today Show, Yahoo! Finance, Women’s Health, Glamour, The NY Times, Harvard Business Review, and more.
We encourage you to approach this conversation with an open mind, and prepare to be blown away by how much natural wisdom our bodies have to help us thrive in business and life.
Connect with Kate:
Katenorthrup.com
IG: @katenorthrup
Read Kate’s book ‘Do Less’ → https://amzn.to/3hxlbvj
Join one of Kate’s programs! → https://theorigincompany.co/programs/
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04 Jan 2023 | Bonus #1: Build Your 2023 Business Roadmap With Me! | 00:37:01 | |
Get your ticket for “Let’s Get Intentional”, an interactive workshop to build your 2023 roadmap: https://ellenyin.com/2023See you January 12th at 1 pm EST/10 am PST!If you enjoyed today's episode, please:
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09 Jan 2023 | 176. 5X Your Prices & Book Out Your Calendar With Dream Clients By Using This Creative Director’s Visual Strategy | 01:04:34 | |
They say a picture is worth a thousand words, and today’s guest may just prove that right. Sandra Chau is a creative director and stylist who specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy. Prior to implementing this visual strategy in her own business, Sandra had spent her first three years in business earning next to nothing and attracting the wrong type of clients who were always price shopping or asking for discounts. Sandra’s case study reveals how she went on to 5X her prices and book out her calendar with dream clients who now happily pay $5K - $10K for her work, after applying the very same visual strategy she’ll walk you through in today’s conversation. Pay close attention to understand how your brand can also generate consistent, qualified clients by creating a cohesive visual presence across all your brand touchpoints.
Connect with Sandra:
www.sandrachau.com
@sandrachaudesign
Save $300 on Sandra's 'Branding Shoot Method' when you visit www.schoolofvisualbranding.com/ceo-bsm
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11 Jan 2023 | Bonus #2: Poll Results - Do people prefer monthly or annual subscriptions? | 00:22:27 | |
We ask top entrepreneurs the business Qs you can't Google.Want an inside look at the finances, case studies, and real-time strategies of 6, 7, and 8 figure businesses? Subscribe to our free Cubicle to CEO® newsletter for a weekly dose of transparent content you won't find anywhere else! --> ellenyin.comIf you enjoyed today's episode, please:
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16 Jan 2023 | 177. [Q4 2022 Income Report] How I Made $554K This Year While Completely Restructuring My Business Model | 00:50:42 | |
Welcome back to our Q4 2022 income report! I always love the last income report of every year because it’s a chance for me to reflect, not only on the last 90 days, but the entire year at large - and that’s what we’ll do here today. I will give you the numbers for the last 90 days which covers the months of October, November, + December 2022. Then we will zoom out and take a larger bird’s eye view of the entire year - what went down in the business + the context around these numbers. Let’s jump right on in!
Check out these links:
Is this your first income report? Binge our previous income reports here: https://ellenyin.com/incomereport
"Behind The Business Episode: Opening My Coworking Space On a $7,000 Budget": https://cubicletoceo.co/opening-my-oregon-coworking-space-7-months-ago-on-a-7000-budget/
Ready to uplevel your mindset, marketing, and money in 2023? Get the 'Let's Get Intentional' workshop replay at https://ellenyin.com/2023
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18 Jan 2023 | Bonus #3: Our Company's Big 3 Goals For 2023 | 00:12:28 | |
What are your big 3 goals for 2023? Let us know by DMing us at either https://instagram.com/missellenyin or https://instagram.com/cubicletoceo!Listen to our Q4 2022 Income Report, and all the other previous financially transparent episodes from our business, at https://ellenyin.com/incomereportIf you enjoyed today's episode, please:
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23 Jan 2023 | 178. This NON-WEBINAR “Open House” Funnel Generates 25% Application Rates For A High Ticket Program (Multiple 5 Fig. Investment) | 00:55:02 | |
If you’re tired of being the only person in your business who is thinking about marketing & how to make money, you might need a rainmaker. As in, someone in your business who makes it rain money FOR you. Meet my industry-revolutionizing friend Veronica Romney, a Dream Team Architect who helps online entrepreneurs build their dream teams and train their rainmaking marketing leaders. With more than 15 years in the online marketing world, she’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe.
In today’s case study, we’ll dissect how Veronica’s unique “open house strategy” as a top of funnel opt-in is consistently generating a 25% conversion from viewer to applicant for her program Rainmaker Residency, a multiple 5 figure investment for her clients. Veronica’s open house is not exactly a workshop, masterclass, or webinar, and it’s beating the average industry conversion rates for high ticket program applications by a longshot. Plus, we’ll get Veronica’s hot takes on making smart marketing hires for your business. Let’s get into it.
Connect with Veronica:
https://veronicaromney.com/
IG: @vromney
Listen to the Rainmaker Podcast: https://www.veronicaromney.com/podcast/
Check out her Rainmaker Residency here: https://rainmakerresidency.com/
Get the Rainmaker Residency Syllabus: https://rainmakerresidency.com/optin-rrs
Access the Rainmaker Hiring Kit for FREE: https://rainmakerresidency.com/rainmaker-hiring-kit
Rainmaker Report sent to your inbox 2X a month: https://rainmakerresidency.com/rainmaker-report
View the transcript for this episode at: https://docs.google.com/document/d/1Fi8HIoe8dXzigSp1kGNkXrmA09rdctveO3-yeM_JGxQ/edit?usp=sharing
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25 Jan 2023 | Bonus #4: How Do I Become A Paid Speaker? 3 Underrated Tips | 00:19:27 | |
Are you going to use any of these tips to get your next paid speaking engagement? Let us know by DMing us at either https://instagram.com/missellenyin or https://instagram.com/cubicletoceo!If you enjoyed today's episode, please:
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Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
30 Jan 2023 | 179. Grow Your Email List By 500-2000+ Leads In 1 Week With A Signature Summit | 01:02:13 | |
“Nothing brings in quality leads faster than a summit” >> that’s the thesis this week’s guest Marisa Corcoran will be defending in today’s case study (and we have a feeling we’ll all agree by the end of it). We thought thesis was a fitting word for a Harvard grad, just one of many impressive things about Marisa’s background. This former actor turned entrepreneur’s magic lies in creating intentional icons, whether through supporting creatives and coaches to craft their uncopyable message inside The Copy Confidence Society, or helping business owners create their own stage with The Signature Summit System to grow their community and build rockstar relationships. In today’s case study, Marisa takes us behind the process of hosting six seasons and counting of her own signature summit, The Copy Chat, which has grown her email list by 15,000+ opt-ins, generated more than $1M in revenue in her business, and raised more than $85K for charity.
Marisa’s confident you can do the same and grow your email list by 500-2000 leads in one week with this strategy, so here’s her tell-all to help you host your own virtual summit.Connect with Marisa:
Instagram: https://instagram.com/MToni
Website: MarisaCorcoran.com
Facebook: The Copy Chat Facebook Group
View the transcript for this episode at: https://docs.google.com/document/d/1lH0gBffnjub1iHVww6DTkORRZdCXq8iNzG-iwSFGwlg/edit?usp=sharing
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Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
01 Feb 2023 | Bonus #5: My Business Breakthroughs | 00:35:46 | |
Want lifetime access to replays of all 18+ speaker interviews from the Business Breakthrough Online Conference, plus $2500 worth of bonuses? Purchase your $97 VIP all-access pass here: https://business-babes-collective.mykajabi.com/a/2147528305/DxX5xPXqLinks mentioned:
Listen to Ellen's episode on the Business Babes Collective Podcast here: https://www.businessbabescollective.com/podcast/building-a-media-company-pitching-effectively-and-good-advertising-with-ellen-yin-of-cubicle-to-ceo
Get our 'Perfect Podcast Pitch' Template here: https://ellenyin.com/perfectpodcastpitch
Reverse engineer your first $10K month with our FREE worksheet: https://ellenyin.com/roadmap
Shannon Matson's episode on Cubicle to CEO: https://cubicletoceo.buzzsprout.com/820498/3313816-4-ways-to-show-social-proof-on-ig-stories-sell-through-instagram-dm
Linda Sidhu's episode on Cubicle to CEO: https://cubicletoceo.buzzsprout.com/820498/11082441-borrow-the-personality-quiz-funnel-behind-this-70k-launch
Veronica Romney's episode on Cubicle to CEO: https://cubicletoceo.buzzsprout.com/820498/12071948-this-non-webinar-open-house-funnel-generates-25-application-rates-for-a-high-ticket-program-multiple-5-fig-investment
Connect with Business Babes Collective + Danielle:
https://www.instagram.com/businessbabesco/
https://www.instagram.com/danilivinglife/
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Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
06 Feb 2023 | 180. TikTok Made Me Buy It: The Viral Video Strategy Gabrielle Stone Used To Make Her Self-Published Book A Best-Seller | 00:55:01 | |
You know that saying, “turn your mess into your message?” Today’s guest took that literally and turned a series of unfortunate events (a cheating husband, divorce, and then epic heartbreak when her next whirlwind romance dumped her right before a romantic month-long trip to Europe)... into a solo international trip and best-selling book, Eat Pray #FML.
Gabrielle Stone is no stranger to the spotlight, growing up with her legendary scream-queen mom, Dee Wallace (best known for playing Mary Taylor, the mom in Spielberg’s blockbuster film, E.T.) Gabrielle herself spent many years in the industry as well, acting, writing and directing.
Writing a nonfiction book about her own life though, was a foreign frontier. In today’s case study, Gabrielle walks us through her exact viral TikTok strategy (where she started with zero followers) that allowed her to reach more than 100M people and sell hundreds of thousands of copies of her self-published book. She also shares her hot take on why self-publishing is infinitely more lucrative for authors. Even if you’re not an author, you’ll want to borrow Gabrielle’s smart approach to short-form video content to create a legion of raving fans and sell more of your product, service or offer.
Thank you to our sponsors:
Ready to do more with your iPad? To pick up your Paperlike, head over topaperlike.com/ctc, click “Buy Paperlike,” and select your iPad size.
Connect with Gabrielle:
Order 'Eat, Pray, #FML': https://amzn.to/40ts5Dm
Order 'The Ridiculous Misadventures of a Single Girl': https://amzn.to/3jE5l2K
Instagram: https://instagram.com/gabriellestone/
TikTok: https://www.tiktok.com/@gabrielle_stone
Hear more on self-publishing in episode 98 with Jessi Beyer: https://cubicletoceo.buzzsprout.com/820498/8686522-how-you-can-get-on-a-best-selling-book-list-as-a-self-published-author-even-if-you-have-a-small-audience
View the transcript for this episode at: https://docs.google.com/document/d/18pAtqZEtXf1h2YIM_7FVZNVV7MHUWwhS8PWH7s6cEc4/edit?usp=sharing
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08 Feb 2023 | Bonus #6: WTH Is A Media Company?! Our Business Model, Explained. | 00:09:17 | |
Want bonus insights from 6,7, & 8 fig entrepreneurs delivered to your inbox weekly? Sign up for our free newsletter: https://cubicletoceo.coBinge all our previous income reports: https://ellenyin.com/incomereportAccess the transcript of this episode HERE: https://docs.google.com/document/d/1CWzapRj82HVplgFEdjizKpPY6wtsjeLIRhsIDHuY500/edit?usp=sharingIf you enjoyed today's episode, please:
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13 Feb 2023 | 181. Is Buying Boring Small Businesses Better Than Starting Your Own? Codie Sanchez Makes $50M/Year From This | 00:50:41 | |
We're willing to bet if you’ve opened YouTube in the last 12 months, you’ll recognize today’s guest: accomplished investor, founder of Contrarian Thinking, and rising media mogul, Codie Sanchez. Codie took the Internet by storm with her enthusiasm (and smarts) for buying boring small businesses. In short, you’re buying the profits of an existing small business instead of starting one from scratch. But what exactly is a boring small business? Don’t worry, Codie will give us a refresher before we dive into today’s case study on how she built a portfolio of small businesses she owns that make $50 million a year collectively - without her operating in the day-to-day.
One thing we love most about Codie is that she’s also an advocate for financial transparency, so in her case study you’ll get to hear the exact deal structure of a recent acquisition and all the numbers involved: cost, revenue, and profits.
If you’ve ever felt destined to be an entrepreneur but not a founder, or you’re already running a successful business and want to invest your profits to build wealth that doesn’t depend on you, get ready for Codie to blow open a whole new world of possibilities.
Sign up for our free weekly newsletter for more bonus content: https://cubicletoceo.coConnect with Codie:
Want to join the 100k+ others on their journey to financial freedom? Sign up for the Contrarian Thinking newsletter: https://sparklp.co/f6a9729d/
Binge Codie's YouTube content: https://www.youtube.com/c/CodieSanchezCT
Get the step by step guide to small business acquisitions in Codie's Unconventional Acquisitions Small Business Buying Course: https://courses.unconventionalacquisitions.com/courses/buying-a-small-business?ref=ac9af5
Want to learn how to grow your email list to 10K subscribers? Check out this article: https://contrarianthinking.co/media-apocalypse-and-30-days-to-10000/
Instagram: https://www.instagram.com/codiesanchez/
View the transcript for this episode at: https://docs.google.com/document/d/1dySHU7iE-OWstZSGt8ADzqQ7n3w9levDuYgsHPml6gI/edit?usp=sharing
If you enjoyed today's episode, please:
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Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
15 Feb 2023 | Bonus #7: How Much IG Paid Me In 2022 With 29K Followers | 00:18:36 | |
YouTube version dropping soon! Subscribe now to be notified: youtube.com/@cubicletoceo Binge all our previous quarterly income reports: https://ellenyin.com/incomereportAccess the transcript of this episode HERE: https://docs.google.com/document/d/168BXxmgrsD12kbTHpGJzoWO79_uA4YZHjfbTPqHIyFE/edit?usp=sharingIf you enjoyed today's episode, please:
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Follow (+) our show for new episodes every Monday & Wednesday
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20 Feb 2023 | 182. EXCLUSIVE TELL-ALL: Amy Porterfield Analyzes Her $7.5M Launch + Shares Detailed Pre-Launch Strategy | 00:58:27 | |
Full heads up: you’re about to be hit with the motherlode of all case studies. Amy Porterfield is giving us a Cubicle to CEO exclusive on her most recent $7.5 MILLION launch of her signature program, Digital Course Academy. She’s getting radically transparent and sharing financial insights she’s never disclosed anywhere else - including her own chart-topping podcast. We promise we're not just hyping this up because Amy is a legend in the online marketing world, but this is truly the MOST DATA-DRIVEN, and dare we say BEST, case study we’ve ever had on the show. Our podcast is all about asking successful entrepreneurs the business questions you CAN’T Google, and my friend Amy understood the assignment. Her tell-all today includes her detailed step-by–step pre-launch strategy, including exact timelines, number of leads, and conversion rates at every stage of the pre-launch, PLUS our favorite mic drop moment: a next level strategy we had never even heard of that will change the game for your live showup rates.
If this episode rocks your world as much as it did ours, please send Amy your gratitude for her generosity by ordering her new book, Two Weeks Notice. We’ll drop the link for you below!Connect with Amy:
Check out everything Amy is up to at https://amyporterfield.com
Get 'Two Weeks Notice' NOW (Available 2/21): https://twoweeksnoticebook.com
Instagram: @amyporterfield
View the transcript for this episode at: https://docs.google.com/document/d/18LNxu41sUi3kWOQJlFkGq0FyFRYKtnr6VDRWYaV0ch4/edit?usp=sharing
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices |
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