Creative Juice (Indepreneur)
Explorez tous les épisodes de Creative Juice
| Date | Titre | Durée | |
|---|---|---|---|
| 04 Jul 2023 | EP277: Run These 3 Music Marketing Split Tests | 00:37:16 | |
Navigating the world of music marketing can be challenging, but split testing is a powerful process that can help you optimize your advertising and e-commerce strategies.
In this episode of Creative Juice, we dive into the results of three crucial split tests we conducted at IndieX, our music marketing agency. Learn the outcomes of split tests on conversions vs. traffic objectives for direct-to-Spotify ads, online store pop-ups, and the optimal number of ads to run in your ad campaigns, along with how to run these tests in your own music marketing!
Whether you're an emerging artist or an established industry professional, this episode will arm you with valuable insights and practical advice to help you make data-driven decisions in your music marketing efforts!
DISCOVER: What is Split Testing: Definition and Benefits Where Conversions vs. Traffic Objectives Matter: Direct-to-Spotify Ads Insights How to Optimize Online Store Pop Ups For List Growth Why the Optimal Number of Ads Is Crucial: Maximizing Your Ad Campaigns' Efficiency How to Be Scientific in Your Marketing: The Importance of a Data-driven Approach Why Testing Creates Win-Win Outcomes: Driving Success Through Informed Decisions How We Run Tests at IndieX: Insider Tips for Maximum Results
RESOURCES: Grow Your Music Marketing Skills Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! | |||
| 28 May 2024 | EP324: 10 Music Marketing Lessons I Wish I Knew Sooner | 00:43:03 | |
Lessons in the music industry show up through different paths…some are taught, some are fought through success and failure, and others are caught from experimentation…
In this episode of Creative Juice, Jack and Circa unpack ten music marketing and music business lessons to help shorten the learning curve to success in your creative career! From picking the best music to lead your marketing to brand building, people problems, and capturing viral audiences, there’s a lot of ground to cover from our 8 years of running a music marketing agency.
If you want a leg up that blogs and textbooks can’t give you, let the lessons in this episode point you in the right direction for navigating music marketing and the industry!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 26 Nov 2024 | EP350: Making Your First Impression on Fans Count | 00:44:02 | |
In the attention economy of the music industry, many artists spin their wheels with marketing and struggle to even get their music out to new fans...
In this episode of Creative Juice, Jack and Circa take on the marketing strategies that artists can use to grab attention and get traction with their music right from the start! Learn how the approach to capturing attention online has evolved, a practical three-step method for organic growth on social media, and tips to hook your audience in a way that stands out from the noise!
If you're struggling to get your music heard online, this episode has key insights on organic growth, paid social media campaigns, and how to build your fan base in a sustainable way!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO How to Kick Start a Fanbase with Content Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 15 Oct 2024 | EP344: Planning Your Black Friday Music Strategy | 00:34:27 | |
Black Friday 2024 is on the horizon, and it's shaping up to be another huge opportunity for artists ready to amplify their sales...
In this episode of Creative Juice, Jack and Circa dive into Black Friday sales strategies for artists of all sizes! Learn why Black Friday 2024 is set to be bigger than ever, how holiday promotions can effectively pull sales forward, and why customers are more inclined to buy during this shopping frenzy.
Whether you've been selling all year round and want to maximize your store or you're just kicking off your first Black Friday campaign, this episode is jam-packed with strategies to use in your promotion this year!
DISCOVER:
RESOURCES: Get Access To Our Black Friday Workshops Inside IndiePRO How To Add Value To Your BFCM Offers For Your Fans How To Segment Your Fan Base When Running A Black Friday Sale Where To Focus Your Black Friday Sale If You Have Limited Products Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 30 Apr 2024 | EP320: Removing The Bottlenecks from Your Music Business | 00:30:29 | |
Are bottlenecks in your creative business slowing down your progress? Identifying and removing these barriers can be the key to unlocking your creative output AND fan base growth...
In this special episode of Creative Juice, Jack is joined by Jonah McLean (aka DUX), a lead strategist and coach from our IndieFounder program, to dive into the most common bottlenecks he finds in artists' creative businesses! Learn from Jonah's experience consulting and coaching hundreds of artists and explore the three biggest bottlenecks he's observed in music marketing, from the challenges musicians face after an initial burst of audience growth to the paralysis caused by indecision and overthinking!
If you're stuck in your music career growth and not sure why, this episode covers it all. From simplifying your music business systems to managing your work and failing forward in your marketing, use these tips to get yourself back on track!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Work With An Indepreneur Coach To Build Your Music Career! How To Run Your Music Business and NOT Burn Out w/DUX Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 20 Feb 2024 | EP310: Mythbusting and The Mindset of Successful Artists | 00:40:04 | |
Ever worry about aging out of a music career? Concerned that running ads will kill your organic growth on social media? Artists shouldn't let these myths get in your head...
In this episode of Creative Juice, Jack and Circa debunk common misconceptions that plague the industry and dive into the mindset of highly successful artists who keep their goals laser-focused! Learn how to build systems to prevent self-sabotage, how to attract attention without labeling your genre, tips for writing better hooks, and what you can learn from influencers and other industries about building a fan base!
If music industry myths keep you from executing, this episode will help reshape your perspective on your music career!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 30 May 2023 | EP272: Post-Tour Marketing Campaigns Every Artist Should Run | 00:34:03 | |
The times between tours and album launches are prime opportunities for musicians in their online marketing. But most artists miss out on engaging their fans with creative campaigns AND driving revenue…
So in this episode, Jack and Circa walk through the post-tour marketing campaigns that we run for our artist clients at the IndieX agency, as often as we can! You'll learn about how to plan a sales promotion after your tours or live shows to help you sell out your merch and keep the momentum going in your business.
If you’ve ever wondered how to keep cashflow strong in your music career outside of your live performances or release milestones, this episode will give you a roadmap to get started!
DISCOVER: Why E-Commerce Is A Profit Maximizer for Touring How To Structure A Tour Blowout Sales Promotion Which Fans To Target For Your Post-Tour Sales How To Collect Subscribers On The Road The LTV Of A Music Fan
RESOURCES: Take The Selling Tickets Training Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP244: How To NEVER Need A Reason To Sell Music Again Join Us In The Indepreneur Discord Server!
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| 02 Jul 2024 | EP329: How To Not Burn Out Your Fan Base | 00:28:39 | |
Worried about overwhelming your fans with too many asks, too many offers, too much content or the wrong kind? Avoid burning out your fans by tapping into the art of nurturing...
In this episode of Creative Juice, Jack and Circa dive into one of the most overlooked aspects of music marketing—nurturing your fans. Learn about nurturing as a central stage in the fan customer journey for artists at both early and later career stages, the common trap when prioritizing monetization, and example nurturing strategies that you can implement in your music marketing today!
Want to ensure your ensure your fans stay excited and engaged without feeling bombarded? This episode will help you pick a nurturing path to build and expand upon so that your fans are always getting value from you!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 29 Oct 2024 | EP346: A Crash Course In Email Marketing for Musicians | 00:30:19 | |
Scan your inbox for emails from your favorite artists and you'll probably find "newsletters" packed with too much content, graphics, and calls to action. Artists often miss out on the power of email marketing, but a new platform won't solve the problem...
In this episode of Creative Juice, Jack and Circa break down the biggest email marketing levers you can pull to make your email campaigns crush! Learn how to avoid common email marketing mistakes in the music industry, craft subject lines that make your fans beg to open your email, and use strong copywriting throughout your emails to keep your audience hooked.
If you're looking to boost your email marketing strategy so that your fans actually read your emails and engage, this episode is your crash course in email marketing for musicians!
DISCOVER:
RESOURCES: Learn Email Marketing for Musicians from Top To Bottom Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 11 Apr 2023 | EP265: Maximizing Your Fan Generated Content | 00:32:06 | |
The word "content" gets thrown around A LOT in the music industry, especially when it comes to social media. But did you know that most artists are missing the boat on the most impactful content in their marketing arsenal?
In this episode of Creative Juice, Jack and Ed discuss how to let your fans help you create your most powerful content and how to use it in a variety of music marketing strategies! Learn about the benefits of user generated content, leveraging your fans' recommendations, and where to find content without asking for it.
If you've ever had a find comment, text, or email you about the impact your music has on them, this episode is a must listen to help you make the most of those moments!
DISCOVER: Why Artists Are Missing Out With Reviews On Their Stores Where User Generated Content Can Be Used In Your Marketing How To Use Fan Content In Retargeting Ads Why Fan Testimonials Outshine Press Quotes How To Use Your Comments Sections for Epic Copy
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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| 05 Sep 2023 | EP286: Dollars, Percentages, and Why Artists Stay Poor | 00:41:50 | |
Musicians face a stark reality...most music industry deals and partnerships are structured in ways that don't favor artist success...
In this episode of Creative Juice, Jack and Circa discuss the complex world of music industry financial models and the discrepancies they present compared to other industries. Explore the stark differences in percentage-based deals between the music business and the rest of the business world, the key factors to consider when building a team, and the dynamics of music industry gatekeepers in 2023!
If you want to know how to spot and avoid bad deals, this episode will help you unravel the secrets behind the financial models that keep many artists struggling!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 12 Dec 2023 | EP300: Lessons Learned From Over 7 Years of Music Marketing | 00:52:04 | |
We're celebrating 300 episodes of Creative Juice and sharing our personal lessons learned from 7 years of music marketing!
In this episode of Creative Juice, Jack and Circa share stories and lessons learned from over 7 years of Creative Juice episodes and from our agency IndieX, our coaching program IndieFounder, and the IndiePRO community. Learn from our experiences on selling high ticket offers in your music career, profitable album launches, the changing dynamics of social media over the last 7 years, email marketing, and more!
Whether you've been listening to Creative Juice since day one or this is your very first episode, we'll be sharing the lessons that have shaped our approach and recommendations that will help you take your music marketing to the next level!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO! Is Making A Music Video Actually Worth It? Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 20 Feb 2025 | EP362: Growing and Scaling As An Artist in 2025 | 00:33:30 | |
Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make all the difference...
In this episode of Creative Juice, Jack and Circa dive into the specific needs of artists at different stages of their careers! Learn how to identify your current needs, and what steps you can take to address them, from speeding up music and content creation to activating fans at scale and making more effective offers!
If you’re serious about making 2025 the year your music business changes, this episode covers where to look and dial in your efforts!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 23 Jul 2024 | EP332: Using Your Music Releases As Launchpads | 00:26:38 | |
Even in the current singles landscape of music, album launches are viewed as a big opportunity to grow your audience and your business. There's another opportunity with album launches that many artists miss...
In this episode of Creative Juice, join Jack and Circa as they discuss how to use music releases like EP and album drops as launchpads for your future marketing initiatives! Learn how launches can boost the stages of the fan journey, build your ecosystem, and the biggest mistakes artists make when it comes to launches!
If you're planning a big milestone campaign like an album or EP launch, this episode will help you position your release for the most success and as a launchpad for your music business in the long run!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 19 Dec 2023 | EP301: What Selling Drugs Taught Me about The Music Business | 00:41:41 | |
The music industry gets compared to a lot of other industries...but have you ever heard it compared to the illicit drug market?
In this episode of Creative Juice, Jack and Circa twist the narrative of music business economics and draw surprising and hilarious parallels between the music industry, drugs, and black markets! Learn about the economics of the music industry and the supply and demand dynamics of both music and drugs, why artists got the short end of the stick in the Wild West of the record industry, and how big-name artists are similar to drug dealers for public consumption!
If you're looking to navigate the music industry and want a new way to think about the psychology of your fans, this episode will both entertain and enlighten, giving you a path to own your alternative market!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 25 Jun 2024 | EP328: The Truth About Data And Your Music Career | 00:27:31 | |
It's 2024 and it's time to stop using data as a buzzword and start using it to actually grow your music career...
In this episode of Creative Juice, join Jack and Circa for a discussion on the truth about data and its impact on your music career! Learn how the music industry typically collects and uses data, where it falls short, and how to use actionable data to build your fan base, get more people to hear your music, and build revenue streams as an artist!
If you want to avoid gathering data that collects dust or overcome the overwhelm of taking action on your marketing data, this episode is a must listen whether you've got tons of fans or are just starting out!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 25 Jul 2023 | EP280: The #1 Revenue Opportunity for Artist Managers | 00:48:14 | |
In the music industry, there's one revenue opportunity that many artists and their managers often overlook: merch and e-commerce. Why is this revenue stream a key profit lever that many artists never pull?
In this episode, Jack and Circa unearth the holy grail of music business growth for artists of all sizes. Learn why we put a strong emphasis on e-commerce at our agency IndieX, the pros and cons of print on demand merch, understanding profit margins, and why retail selling opens you up to a new level of relationship with your fans!
If you're an artist or artist manager looking to unlock revenue potential, this episode will open your eyes to how you can start outselling your streaming profit in no time!
DISCOVER: Why Merch Is the Holy Grail of Music Business Growth: A Fresh Perspective The Main Ways The Music Industry Makes Money How Merch Drives Growth Through Substantial Profit Why Your Fans Desperately Want Tangible Products What Pros and Cons Exist with Print On Demand Merch How To Make More Revenue AND Profit
RESOURCES: Learn How To Make Merch That Fans Want Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! | |||
| 09 Jan 2024 | EP304: Combatting Brain Trash and Getting Your Music Heard Online | 00:27:28 | |
Make no mistake...creating and sharing social media content for your music isn't easy and for artists getting started, burnout can set in fast. So, how do you avoid it?
In this episode of Creative Juice, Jack and Circa discuss content creation and how music is discovered today and how artists can reframe their thinking and habits on social media growth! Learn how to approach your audience growth online, avoid social exhaustion, and make content creation and social media "social" and fun, like performing live!
Whether you consider yourself a social media machine or you're reluctant to share your first video, this episode will be a breath of fresh air to help you grow online in a way that feels sustainable!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP300: Lessons Learned From Over 7 Years of Music Marketing Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 16 May 2023 | EP270: How To Run Your Music Business and NOT Burn Out w/DUX | 00:33:33 | |
Burnout is a serious symptom of trying to build a music career without a roadmap. However like all businesses, there are skills that can help artists run their business like a well oiled machine from early days to building a team…
In this episode of Creative Juice, we‘re joined by Indepreneur’s Director of Operations, IndieX Strategist, and artist Jonah McLean aka DUX to talk music business operations! Learn about the mindset, philosophies, systems, and processes that you can use to manage your music business when solo operator or when you’re thinking about building a team!
If you’ve been feeling stuck, slowed down, or on a rollercoaster between productivity and burnout with your music business, this episode is a must-listen for an easy to implement framework that will help you get more done!
DISCOVER: Where To Focus Your Marketing When You Feel Stuck How To Manage Projects With A Simple System Why Many Artists Try To Build A Team Too Soon What 2 Touchpoints Are Critical For Any Music Business How To Build A Team And Find Help Where It’s Needed
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How To Be More Productive In Your Music Marketing w/ DUX EP242: Finding The Low Hanging Fruit In Your Music Marketing Listen To The Record Process Podcast Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! | |||
| 12 Sep 2023 | EP287: The Complete Guide to Music Marketing in 2023 | 00:57:15 | |
Navigating the dynamic world of music marketing can be a challenge for artists, with new tools, strategies, and tactics being pushed on you every single day...
So in this episode of Creative Juice, Jack and Circa unveil a roadmap of what's working now when it comes to music marketing strategy for artists across the spectrum! Discover where your focus should be depending on your current stage, artist-friendly content creation strategies, organic and paid social media strategy, and campaigns fan-funded growth and monetization!
Just starting out? We've got you covered. Already have fans and music to release? We'll guide you on capitalizing on that. Need to grow and scale your music business? This episode covers the strategies that you need to take your music career to the next level!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 10 Sep 2024 | EP339: What We Learned From Our Biggest Music Marketing Case Studies | 00:37:40 | |
For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path...
In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music marketing agency IndieX! Learn how to utilize all your marketing channels, maximize your merch drops and offers, sell out your tours, and leverage name recognition to hit your marketing goals!
If you want to shortcut your learning curve and organize your marketing, take a few lessons from our agency clients in this episode!
DISCOVER:
RESOURCES: Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 25 Apr 2023 | EP267: What Artists Can Learn About Marketing from Amazon | 00:41:56 | |
Amazon is the world's largest online retailer and with 2.45 billion monthly visitors and over 300 million active customers, there's a ton that musicians can learn from the e-commerce giant about marketing...
In this episode of Creative Juice, Jack, Ed, and Circa discuss how Amazon makes it easy for customers to become raving fans of the products and brands they love and how artists can do the same! Learn the sales frameworks that Amazon uses online and apply the strategies and tech in your online store to build amazing buying experiences for your fans.
If you've ever looked around the music industry and wondered why artist merch stores are lackluster, this episode will transform what you know about online sales!
DISCOVER: How Amazon Makes It Easy For Customers To Buy What McDonalds, Pizza Hut, and Grub Hub Can Teach You About Sales How To Build Compelling Upsells and Cross Sells Where To Start If You Don't Have A Ton of Products In Your Store How To Use Preorders To Increase Your Upsell Take Rate What Marketing Tech Tools To Use For Optimizing Your Customer Experience
RESOURCES: Take A Deeper Dive Into Upsells With Circa's Recent Workshop Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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| 28 Nov 2023 | EP298: How to Grow Any Artist Business | 00:27:11 | |
If you have revenue coming into your music business, there are a few processes that you should add to your operations and use frequently to take your business to the next level...
In this episode of Creative Juice, join Jack and Circa as they break down the tried-and-true steps we use at our marketing agency, IndieX, to grow any artist business. Learn how to comb through a meticulous audit of your ecosystem and marketing efforts to identify and capitalize on areas of opportunity, craft compelling offers, and turn your fans into customers and repeat customers.
Whether you're an artist or band looking to expand your business or seeking to optimize your operations, this episode is packed with valuable insights and strategies that you can use today!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How To Build Irresistible Offers For Your Fans Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 23 Jan 2024 | EP306: Funnel Building 101 for Your Music Career | 00:40:34 | |
Want to unravel the mystery behind marketing funnels and their role in music marketing? While funnels might just sound like marketing jargon, the reality is that they play a critical role in your music business already...
In this episode of Creative Juice, Jack and Circa demystify the buzz around marketing funnels to show how artists can deploy sales funnels in their music marketing. We zoom out to cover the three fundamental pieces that make up ANY funnel for ANY business, campaigns and processes for each step of a music marketing funnel. and how to set your goals for your music career!
If the concept of a marketing funnel in your music career is still a bit fuzzy or overwhelming, this episode is packed with tips to help you effectively build and manage your own music marketing funnel, based on what you're already doing!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Getting Everything You Can Out Of All You Got by Jay Abraham Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 11 Jun 2024 | EP326: We Grew An Artist's Revenue 15x To Prove It Wasn't A Fluke | 00:21:45 | |
Knowing what marketing efforts to focus on can be the difference between adding hundreds of thousands in sales or spinning your wheels on another "great" idea for your music career. Here's how to know the difference...
In this episode of Creative Juice, Jack and Circa break down how we added over $300k in annual revenue and 15x'd the sales of one of our agency clients at IndieX! Learn the levers we pulled to capitalize on their two album releases with paid traffic campaigns on social media, exclusive vinyl variants, and a calendar of profit maximizer sales promotions...
If you're looking to pull out all the stops in using digital marketing in your music career, this episode is a MUST listen!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
— — About 300k fans across social Ran sales promotion first to existing fans: $11,834.07 total store revenue that month He did 8k the previous year in ecommerce sales He was doing around $2000/mo in ecommerce when he came to work with us
Here's the levers we pulled to 15x his revenue to $312,158.12 total store revenue last year 2 album releases in that time Cold sales ads for CDs and Vinyl (edited) Warm sales ads for CDs, Vinyl and soft cloth Sales promos every 6 weeks Sales promos alternate between new vinyl variants and new soft cloth launches Nurturing email every week
sales promos as profit maximizes qualitative engagement as a monetization opportunity release cadence importance make more offers, let them be scarce, sell out sell out your stock on the road as extra stock | |||
| 12 Nov 2024 | EP348: The First Things You Need to Know About Music Marketing | 01:03:05 | |
Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough...
In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how music marketing should serve your career as an artist! Learn the core goals of effective music marketing, discuss strategies to bridge the gap between your current income and potential music-related income, and explore the three fundamental ways to grow a business!
If you're trying to figure out how to lay a solid marketing foundation that truly benefits your music career, this episode will provide the clarity and direction you need.
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO The Evolution of Sync Licensing with Mark Eckert and THATPITCH Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 14 May 2024 | EP322: Reverse Engineering Your Music Business Growth | 00:37:06 | |
For artists trying to build their music careers by growing and monetizing a fan base, improving the music itself is not always the best starting point...
In this episode of Creative Juice, Jack and Circa discuss how to reverse engineer your music business growth by improving the processes that help you create, capture, and monetize your fans' attention! Learn why only focusing on developing your product might get you stuck at the starting line, how to set achievable goals to release music and content, and to structure offers and promotional cadences based on real fan feedback!
If you want to fine-tune the processes that will actually grow and scale your fan base and your career, the insights from this episode have you covered!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 14 Jan 2025 | EP357: 2 Steps To Make Marketing Your Music More Productive | 00:25:42 | |
Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success...
In this episode of Creative Juice, Jack and Circa outline two crucial processes that you can add into your music marketing right now to see an immediate increase in productivity. Learn how to roadmap and plan your music marketing and keep it on track and mistake free so that you hit your goals faster!
If you’re tired of scrambling at the last minute and fixing mistakes that could've been avoided, this systems we cover in this episode will make your marketing efforts more efficient and effective!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 05 Dec 2023 | EP299: Separating From The Sleeping Music Industry During the Holidays | 00:23:24 | |
Apart from releasing holiday themed music, we often get asked what can artists and bands do while the music industry hits the snooze button this holiday season. Turns out, you can do a lot...
In this episode of Creative Juice, Jack and Circa talk shop about why the music industry tends to slow down in December and how artists can seize this opportunity to shine! Dive into the philosophy of B2C vs B2B in the music industry, the pros and cons of releasing music during the holidays, sales offers you can run in December, and preparing to make 2024 the best year yet for your music career!
Don't let the holiday lull put your music career on pause. This episode is packed with ideas to help you turn the seasonal slowdown into a springboard for success!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP297: How To Kick Start A Fan Base with Content Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 08 Oct 2024 | EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career | 00:46:49 | |
In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships!
In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial skill, the pitfalls of shortsightedness, and how to negotiate impactful brand deals.
If you're curious about how deals differ and why artists today have more leverage than ever, this episode is a must-listen to get insights from Dame’s career and experiences in the industry!
DISCOVER:
Why Negotiation Is An Undervalued Skill In Music How Dame Navigated Deals At Funk Volume How To Understand And Approach Brand Deals What Makes Relational Deals Different Than Transactional Deals Why Aligning Incentives With Partners Is Crucial For Long-term Success How To View Compromises To Benefit Your Career
RESOURCES: Catch Dame on the Road At "Game From The GAUDS" Music Conference Tour! Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 26 Dec 2023 | EP302: Music Business and Marketing Predictions for 2024 | 00:37:16 | |
As 2023 comes to a thrilling conclusion, let's shift our focus to the year ahead and what it holds for music marketing and the music industry as a whole!
In this special episode of Creative Juice, Jack and Circa dive into our music business and music marketing predictions for 2024! We'll explore the exciting future of independent music, AI and music production, the commoditization of distribution services, online privacy challenges, music NFTs, and the rising trend of catalog buying.
If you're determined to make 2024 your breakthrough year for your music career, this episode will get you looking toward future trends, inspire you to set ambitious goals, and propel you into the new year.
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP214: A Crash Course in Web3 and Music Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 15 Aug 2023 | EP283: How, When, and Why to Market Like a Label | 00:41:25 | |
Ever wondered how, when, and why to market your music like a record label? Are record label marketing strategies worth the squeeze?
In this episode Creative Juice, we dive deep into the world of direct response marketing in music versus record label marketing, and discuss when Indies can successfully tap into brand marketing strategies! Hear stories from our clients at IndieX, dissect what it means to have direct response calls to action, and identify the infrastructure and situations that call for brand awareness and Madison Ave style marketing approaches.
This episode will equip you with the knowledge and insights to effectively navigate the marketing landscape, understand when to adopt different strategies, and ultimately, market your music like a pro!
DISCOVER:
How and When Indies Can Successfully Tap Into Brand Marketing Strategies What Direct Response Calls to Action Mean for Your Music When to Consider Brand Awareness and Madison Ave Style Marketing Approaches Why Brand Awareness Is a True "Fake It Till You Make It" Game How Mass Media Provides Social Proof and Brand Authority: The Power of Perception What to Look at in Your Business Before Making Expensive Marketing Decisions: Key Indicators for Success
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How A Music Marketing Agency Runs Marketing Tests Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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| 16 Apr 2024 | EP318: The Biggest Music Marketing Opportunities For Artists in 2024 | 00:32:28 | |
For artists and bands looking to fuel their growth with effective music marketing strategies, there's a dizzying array of options constantly being advertised to you...how do you know what opportunities to focus your time, effort, energy, and budget on?
In this episode of Creative Juice, Jack and Circa break down opportunities in the industry for marketing your music so that you can choose the best vehicle for your growth! Learn about the differences between digital marketing, influencer campaigns, playlisting, and PR and the pros and cons of each strategy.
Whether you're looking to work on your own music marketing or build a team, this episode will help you you survey your options and choose the most effective ways for you to grow your fan base, revenue, and business from top to bottom!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 19 Mar 2024 | EP314: Tools and Tech to Capture and Monetize Your Fan Base | 00:59:40 | |
Compared to every other industry around the world, the music industry is notably bad at data consolidation and artists suffer the most from it! There are a dizzying amount of digital marketing tools that can help artists capture and monetize fan bases...So where do you start?
In this episode of Creative Juice, Jack and Circa discuss the marketing tools every artist should have in their arsenal and unpack the features that are non-negotiables! Dive into website platforms, email and SMS marketing tools, e-commerce platforms, funnel builders, and automation tools and learn why "music" specific tools often don't measure up to broader digital marketing solutions!
Don't let the lack of the right tools hold back your fan base growth and revenue! This episode provides a roundup of the digital marketing tech that we use day in and day out for marketing for artists and bands of all kinds!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 07 May 2024 | EP321: Before You Released Your Next Single | 00:26:43 | |
Are you gearing up to release your next single? Don't pick your release date until you maximize your efforts in the stages before, during, and after the launch!
In this episode of Creative Juice, Jack and Circa pick apart the foundations of single releases so that you can plan your waterfall releases to have the biggest impact. Learn about the myth of fast releases, dive deep into what assets and content you should have ready for both pre-release and ongoing marketing efforts, and best practices for distribution and effective pitching to playlists!
Before dropping your next song, let this episode be your checklist with strategies and tips to make it your most successful release yet!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How To Kick Start A Fanbase With Content Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 14 Nov 2023 | EP296: Results, Metrics, and How To Avoid Wasting Money on Ads For Your Music | 00:42:44 | |
When running ads on social media for their music, many artists struggle with knowing when to make changes and then freak out about day-to-day results. Without a process in place for media buying, running ads for your music will feel like a rollercoaster of panic and success...
So in this episode of Creative Juice, we break down the science of running successful ad campaigns for your music and the mindset needed to make the right decisions in your media buying! Learn why so many artists struggle with understanding metrics and getting results, the shifts needed to avoid wasting money on ads, and gain practical insights into setting up and managing effective campaigns.
If you're ready to stop burning through your advertising budget and start seeing real results, this episode is a must-listen!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Circuline! Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 04 Apr 2023 | EP264: How to Make Music Marketing Work For You | 00:32:51 | |
Despite what gurus, playlisters, and "promo" companies broadcast to the internet, there is no one size fits all strategy for growing a fan base! Proper music marketing strategies depend heavily on the artist in the driver's seat...
In this episode of Creative Juice, Jack and Ed talk through a variety of "what if" strategy scenarios that come up in discussions with IndieX artists to help you discover the starting point for your music marketing! Learn about how to drive new listeners to streaming platforms, reactivate a cold social media following, and convert fans into customers.
If you find yourself wondering what strategies might apply to your unique situation, this episode will set you up at the right starting point!
DISCOVER: When To Focus on Warm and Cold Advertising How To Activate Your Social Media Following The Challenges With Converting Streams To Fans Why Cobranded Content Can Bring You New Fans How To Turn Fans Into Subscribers and Customers
RESOURCES: Learn The $1/Day Traffic Strategy and The Buddy System Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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| 13 Jun 2023 | EP274: From Struggling Music Business to 348% Revenue Growth | 00:28:53 | |
Creative careers need to be managed with care and consistency like any business. Losing sight of that can result in rescue operations of “Bar Rescue” or “Restaurant Impossible” proportions…
In this episode, Jack and Circa share a case study story from our agency IndieX of taking a client from struggling to growing their revenue by 384%! Learn the three reasons businesses slow down, what to consider when going into the studio, and where to look if your business is struggling!
If you’ve ever worried about the sustainability of your music career, the story in this episode provides a starting point to consider when approaching hard times!
DISCOVER: How We Helped An Artist Grow Their Revenue by 384% Product Focused Vs Growth Focused Entrepreneurs The 3 Main Reasons Businesses Slow Down When The Branding Debate Can Hurt Your Business How To Run A Sales Promo To Fix Your Monetization Problems
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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| 13 Aug 2024 | EP335: Making The Most of Your Merch and Products | 00:24:02 | |
Want to maximize the potential of your merch store sales? Even a small set of products can go a long way...
In this episode of Creative Juice, Jack and Circa dive deep into strategies artists can use to make the most of their merch to boost your online sales! Learn how to use vinyl and CD variants, as well as limited runs, to drive sales, catch the attention of various customer avatars within your fan base, and reskin and refresh your offers to breathe new life into your marketing campaigns.
Whether you've got a merch store with tons of products or just a few offers, the tips in this episode will help you increase the reach and impact of your merch!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How to NEVER Need a Reason to Sell to Your Fans Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 21 Nov 2023 | EP297: How to Kick Start a Fanbase with Content | 00:44:14 | |
Creating videos that catch an audience's attention and engage them to stop their scrolling is the quickest path to growing a fan base for your music. But many artists don't know where to even start and content makes them cringe...
In this episode of Creative Juice, Jack and Circa unravel the secrets of leveraging your best content on social media to grow your fan base from scratch. Learn a step-by-step approach to content research and modeling on TikTok and Instagram Reels, offering invaluable insights into production, editing, and initial posting strategies to give you a rock-solid 3-month organic social media strategy that you can pair with your releases and bank on for growth!
If you're serious about amplifying your music and building a loyal fan base, this episode is a must-listen to take advantage of the current landscape of disposable, reusable content online and build your music career!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Katie Dwyer! The Complete Guide To Music Marketing in 2023 Dominating Your First Year As An Artist w/ SOMEKIDPUNK Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 10 Oct 2023 | EP291: Bullying The Music Industry About Email Marketing | 00:30:49 | |
Email marketing is a powerful tool for talking to your fans, but it's easy to get sucked into bad practices. But not if you know how to spot them...
In this episode of Creative Juice, we're diving deep into our email inbox, examining emails from major artists like Ariana Grande, Nicki Minaj, Taylor Swift, and more to bring you the best (and worst) practices in the industry! Learn from the good, the bad, and the downright scary so that you can use these real-world examples to refine your own email strategy.
If you're ready to stop making common industry email marketing mistakes and start leveraging email to its fullest, this episode will show you how to engage your fans effectively, drive sales strategically, and tell compelling stories that keep your list engaged!
DISCOVER:
RESOURCES: Learn Email Marketing for Musicians Inside IndiePRO Listen To IndieAward Winner, Amanda Duncan! Hubspot: Plain Text vs. HTML Emails: Which Is Better? Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 27 Jun 2023 | EP276: Fans, Traffic, and Conversions | 00:32:31 | |
"How do I run ads on Facebook to drive subscribers to my YouTube channel?" or "How do I send people from Instagram to engage with me on TikTok?" are common questions that point to some big misunderstandings about traffic and your fan base...
So in this episode of Creative Juice, Jack and Circa we break down these types of questions and discuss how to effectively set your goals around effective paid advertising and quality conversions! Learn about the different types of traffic that your fans represent, the dangers of cross platform advertising, native advertising, and more!
If you've ever wondered about how to maximize your paid and organic traffic in a way that creates a valuable fan base for your career, you're in good company and this episode covers the topic from start to finish!
DISCOVER: The Distinction Between Traffic and Conversions Why Cross Platform Advertising Is Disruptive How We Define Traffic Stores and Traffic Treadmills When Native Advertising Is Most Valuable What Makes Up A High Value Conversion and Return Path What Earned Media and Owned Media Can Do For Your Music Career
RESOURCES: Grow Your Music Marketing Skills Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! | |||
| 03 Oct 2023 | EP290: Why Spotify Trigger Cities Make Growth Impossible | 00:36:57 | |
The concept of Spotify trigger cities has been circulating for years, promising artists a magic formula for exponential growth. But where did this theory originate and does it hold any scientific merit? We delve into these questions, scrutinizing the theory's lack of a solid scientific foundation.
In this episode of Creative Juice, we discuss the Spotify Recommendation Engine and the scientifically bankrupt concept of Spotify trigger cities and why many artists have found themselves stuck in a vicious cycle of unfulfilled promises and stunted growth. Arm yourself with knowledge about how the Spotify algorithm actually works, not based on bad science, but based on what Spotify developers themselves say, and make informed decisions about your music marketing strategy!
If you're tired of chasing elusive growth strategies and ready to understand how Spotify truly works, this episode is a must-listen so that you can say goodbye to the misleading trigger cities theory, and hello to practical, effective growth strategies!
DISCOVER:
RESOURCES: Learn How To Grow On Spotify Inside IndiePRO Listen To IndieAward Winner, Cryptic One! How the Spotify "Algorithm" ACTUALLY works Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 01 Oct 2024 | EP342: The Art of Negotiation In The Music Industry | 00:38:19 | |
Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation... In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, identifying standard contracts and potential landmines, understanding the two vantage points of deal-making, adapting your mindset around leverage and value, and the power of saying "no" and walking away.
If you're looking to secure deals that truly benefit your career, this episode is packed with the insights and strategies you need to get clear on what you want and how to negotiate for it!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 18 Apr 2023 | EP266: Quick Tips for More Effective Email Marketing to Your Fans | 00:31:53 | |
When it comes to the question of whether or not email marketing is viable for musicians, we could talk for days about automation, tech, and platforms, but the truth is that email marketing is only as powerful as the foundation that you build upon...
In this episode of Creative Juice, Jack and Ed discuss the core principles of successful email marketing and quick tips to make your email marketing more effective! From subject lines and copy to calls to action and content, learn how to leverage the most profitable tool in your music marketing arsenal to the max.
Looking to warm up a dead email list of fans or get more engagement and sales from email marketing? This episode covers the foundations of email strategy that you need to succeed!
DISCOVER:
RESOURCES: Learn Email Marketing For Musicians Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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| 11 Jul 2023 | EP278: The Real Role of Content in Your Music Career | 00:42:33 | |
Content creation is often touted as a key to success in the music industry. But what if there's more to it than just chasing trends? What if we challenge the conventional narrative and unveil the truth about content creation that the music industry doesn't tell you?
In this episode of Creative Juice, Jack and Circa present the hypothesis that the true purpose of creating content is not merely trend-chasing, but rather teaching you how to create powerful advertising assets for your music! Delve into how to drive fan base growth with organic content, use TikTok for inspiration, and create standout videos through a scientific process. We also discuss why performance videos are STILL king and share insights on how to remain authentic online!
This episode will empower you with fresh perspectives and practical strategies to revolutionize your approach to content creation and supercharge your music career!
DISCOVER: What the Music Industry Doesn't Tell You About Content Creation The 5 Skills Every Artist Needs To Learn Where to Find Inspiration for Your Content On TikTok How to Create Standout Videos Through a Scientific Process Why Performance Videos Are STILL King How to Remain Authentic Online
RESOURCES: Learn The Fan Finder Method Inside IndiePRO EP256: The State of Independent Music in 2023 Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! | |||
| 08 Aug 2023 | EP282: Archieving Chart Topping Success as an Indie w/ As December Falls | 00:43:10 | |
Chart-topping success may seem like a far-off dream for many indie artists, but it's more achievable than you might think...
In this episode of Creative Juice, we're joined by special guest Ande Hunter, the guitarist of As December Falls and a Marketing Strategist at IndieX to discuss the band's recent chart topping album launch! Ande shares the inside story of his band's recent record release, which climbed to #1 spots and held top ten positions on numerous charts. Get a close look at the marketing campaigns that drove preorders of the album and how the band leveraged social proof and storytelling to drive results!
This episode isn't just about celebrating success - it's about understanding how to replicate it for yourself. If you're looking to reach new heights in your career, this episode brings a reality check on music business growth across the board!
DISCOVER:
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| 17 Dec 2024 | EP353: Artist Monetization in 3 Steps | 00:36:07 | |
Want to focus your marketing on monetizing your audience and turning your fans into customers? You'll need to get in their heads...
In this episode of Creative Juice, Jack and Circa discuss monetization in music marketing and how to create, ascend, and maximize customers to build revenue as an artist! Learn how to make offers to first time customers, resell to your existing customers, and track the lifetime value of your fans so that you know who your best customers are!
If you've cracked the process of capturing the attention of fans and have a growing audience waiting to support you, this episode will put you on the fast track to monetizing your music career!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 02 Jan 2024 | EP303: Looking Beyond Fan Acquisition | 00:28:15 | |
Spend more than two minutes scrolling your social feeds as an artist and you'll be drowned in content about "getting more fans". When does fan base growth become a buzzphrase that doesn't serve your music career?
In this episode of Creative Juice, Jack and Circa explore why fan growth is just one leg of your music marketing strategy and why it's crucial to look beyond fan acquisition! Learn why artists often get stuck in the fan growth phase and fall for scams or ineffective strategies, and when to shift focus from fan growth to retention and value enhancement!
Don't let fan acquisition blind you to other aspects of growing your music business! This episode will give you a well-rounded approach to your music marketing strategy that leads to a sustainable fan base.
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 01 Aug 2023 | EP281: Taking Big Steps to Fix Broken Music Marketing | 00:29:18 | |
When using digital marketing to promote your music, it's easy to lose sight of the bigger picture and get caught up in minute details. Sometimes, what's needed are major, strategic changes...
In this episode of Creative Juice podcast, we share our insights on diagnosing and rectifying problems in your music marketing efforts. From ads and emails to landing pages, online stores, and beyond, we dive into the sweeping changes that can turn around failing campaigns. Learn the key strategic pivots that have transformed the campaigns of our artist clients and how to effectively plan split tests once you have working marketing campaigns.
To prepare you for failing marketing campaigns, this episode drops the knowledge and tools needed to identify weak spots, implement effective solutions, and ultimately, breathe new life into your music marketing strategies!
DISCOVER: What Broken Music Marketing Looks Like: Diagnosing Problems How to Overhaul Your Ads With Better Song Choices Why Sweeping Changes Often Outweigh Small Adjustments What Successful Campaign Turnarounds Look Like At IndieX How to Plan Split Tests Effectively
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How A Music Marketing Agency Runs Marketing Tests Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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| 19 Nov 2024 | EP349: The 3 Levers of Fan Base Growth | 00:49:51 | |
If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it...
In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates!
If you want to market your music so that you have a community of fans who stick with you, focusing on their creating, capturing, and monetizing attention is the goal. This episode is the foundation to get you started!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO How To Build A Fan Base Online EP12: The Steps To Building A Massive Fan Base ("The Buddy System") Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 13 Feb 2024 | EP309: The Changing State of Music Distribution with Dame Ritter | 00:40:30 | |
In 2024, your music distributor may not make or break your career, but knowing what opportunities are out there for you is critical to your success as an artist...
So in this special episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, the Director of Communications at the music distribution company Too Lost to talk about all things music industry, from distribution deals, to artist management, monetization, and more! Learn about the current state of music distribution in 2024, how Too Lost stands out among distributors, and Dame will share insights on what artists may not know about the opportunities they might be missing!
Dame has worn many hats in the music industry, from running a record label to artist management, and now brings his wealth of knowledge to the Too Lost team. Don't miss this episode as a chance to learn from a seasoned music entrepreneur and professional!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Keep Up With Dame on Instagram Launching a Digital Event and Offer with Dame Ritter EP178: How 6 Artists Made a Collaborative Album in ONE WEEK! w/ Damien Ritter Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 30 Jan 2024 | EP307: How To Turn Fans Into Customers | 00:33:14 | |
Did you know that a fan who is a customer is 5 times more likely to buy from you again? Armed with that fact, it's mission critical for artists to convert fans into customers...
So in this episode of Creative Juice, Jack and Circa open up the strategy vault and break down the process of converting fans into customers using a Free+Shipping & Handling funnel! Learn how this strategy works for artists from pricing and costs, to upsells and the traffic sources to tap into, and get a first hand look at why providing value FIRST is the key to success!
If you're looking to take your first steps at monetization in your music career, this episode will be your guide to taking your fan relationships to the next level!
DISCOVER:
RESOURCES: Learn To Build A Free+S&H Funnel Inside IndiePRO How Indie Artists Are Getting PAID to Grow a Fan Base Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 30 Jul 2024 | EP333: How to Promote Gated Content To Your Fans | 00:26:02 | |
Gated content can be a powerful way to turn fans into subscribers and customers, but most artists quickly realize it's not as easy as picking out a type of content and striking up a Patreon membership...
In this episode of Creative Juice, Jack and Circa dive into how to market gated content effectively and how to decide what's right for your music business and fans! Learn the mistakes artists make when gating exclusive music, videos, and other content and how to tease gated content with hooks and messaging that get attention straight from a client case study from our agency, IndieX!
Whether you’re just starting out with gated content or looking to enhance your current strategy, this episode is packed with strategies that you can put into practice today!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO What Musicians Can Learn From Tabloids and Celebrity Gossip Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 28 Jan 2025 | EP359: Avoid These Mistakes In Your Music Marketing | 00:26:15 | |
Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for...
In this episode of Creative Juice, Jack and Circa put a magnifying glass on common strategic and tactical mistakes that artists need to avoid in their marketing! Learn about myths around oversaturation, bad targeting choices and trigger cities, missed opportunities for fan engagement, and why automating everything isn't the answer!
If you're ready to clean up your marketing and start making moves that actually build your fan base, this episode will help you identify and avoid common marketing mistakes that artists slip into far too often!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Outmarketing Billboard Charting Artists and Bands | |||
| 18 Jul 2023 | EP279: Getting Ahead in a Distracted Music Industry | 00:34:39 | |
In an industry teeming with distractions, hacks, and shortcuts, how can you truly get ahead in your music career? The places to look might surprise you...
In this episode of Creative Juice, Jack and Circa discuss why artists often struggle with consistency and focus, and get caught up in mimicking tactics that simply don't work, after coaching thousands of artists at our agency and in our community. You'll learn why looking to industry superstars can hinder your progress, what it means to have a competitive edge in your business, and discover the character traits that will help you succeed.
Simply put, if you want to get ahead in a distracted music industry, this episode will equip you with practical insights and strategies to stay focused, maintain consistency, and carve out your own path to music career success!
DISCOVER: Why Consistency and Focus Are Challenges for Artists Why Threads or Any New Platform Won't Be Your Savior What It Means to Do More of What Works and Less of What Doesn't How Looking to Industry Superstars Will Hinder Your Progress Where To Find a Competitive Edge in Your Business How to Overcome the Fear of Selling What It Really Means to Treat Your Artistry Like a Business
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP274: From Struggling Music Business to 348% Revenue Growth Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! | |||
| 11 Feb 2025 | EP361: Top Selling Offers From Artists At Our Music Marketing Agency | 00:31:03 | |
Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists...
In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value stacking, the patterns around these offers, creating appealing hooks, and why the story behind your products makes all the difference!
If you're puzzling over how to craft compelling offers that resonate with your fans, this episode will give you a kick start of inspiration based on what's working across our roster of clients!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 24 Sep 2024 | EP341: Using Viral Giveaways To Grow Your Fan Base | 00:27:41 | |
Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away... In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virality of your contest with bonuses, and the art of follow-up that keeps fans engaged! If you're launching a giveaway but worried about just attracting freebie seekers, this episode will show you how to plan, execute, and capitalize on a viral contest that works! DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 21 May 2024 | EP323: What Musicians Can Learn From Tabloids and Celebrity Gossip | 00:27:43 | |
A simple trip to the grocery store today could change the course of your music career. Don't believe it?
In this episode of Creative Juice, Jack and Circa talk all about how musicians need to tap into audience attention online and how tabloids and celebrity gossip can help! Learn why artists struggle to command attention, what terrible copywriting on social media looks like, how to write headlines that capture the attention of your fans, and tips for making your music releases, tours, merch, and content newsworthy!
If you want to stand out online among all the content noise, apply the lessons from this episode to your social media strategy and finally bridge the gap between the attention of strangers and fans!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 04 Jun 2024 | EP325: The 1 Reason Artists Don't Grow | 00:24:12 | |
Ever wondered why some artists never seem to grow? The answer might be simpler than you think: they never start. Procrastination could be your biggest barrier to success...
In this eye-opening episode of Creative Juice, Jack and Circa tackle the #1 reason artists don't grow—failure to take the first steps towards growth! Learn about the psychology of procrastination in a music career and practical strategies to overcome it, the importance of being willing to experiment with marketing, releases, and content, how to focus on actions that move your business forward!
Whether you're debuting your first track or you’re an artist with millions of fans, this episode is packed with insights on how to take action on new opportunities, overcome limiting beliefs, and start pursuing your goals!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 03 Sep 2024 | EP338: Understanding The Pace of Your Audience Growth | 00:32:28 | |
Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"...
In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audience growth! Learn about the goals of advertising from top to bottom, finding your hero ad, and how to tap into customer journey marketing in your music career!
If you've ever felt discouraged by the speed of your fan base growth and want to set yourself up for success in the future, this episode is for you!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 05 Mar 2024 | EP312: Unlocking Merch Secrets with Seamus Menihane & Down Right Merch | 00:53:11 | |
What separates a good artist from a great artist brand when it comes to merch? Here's a hint: It's all centered around customer experience...
In this episode of Creative Juice, we're joined by special guest Seamus Menihane, founder of Down Right Merch to get his expert insights on merchandise and fulfillment for artists and brands! Learn about how Down Right Merch got its start in the industry as we discuss what artists often overlook about merch and fulfillment, how to create unforgettable customer experiences, and the pros and cons of print-on-demand, the different types of merch deals, and much more!
If you're looking to make your merch operations great, the insights from Seamus on this episode will give you a dive deep into merch from design and product to fulfillment, bonuses, and beyond!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Learn More About Down Right Merch Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 06 Feb 2024 | EP308: Celebrating Indie Wins In The Music Biz | 00:30:59 | |
Independent artists and bands are stacking wins and breaking records daily! They just need a bit more publicity...
In this episode of Creative Juice, Jack and Circa share the stories of Indies both inside and outside of the Indepreneur community to inspire and show what's possible in your music career! Learn how artists are growing rabid fan bases, selling out shows, cracking chart positions, and building music businesses that support them full-time!
If you're looking for inspiration on how to crush your music marketing from top to bottom, look to the artists highlighted in this episode as models and starting points!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 31 Oct 2023 | EP294: 5 Music Business Blind Spots and How to Spot Them | 00:57:41 | |
In order to actually grow a music career, artists must go beyond the vague concept of "getting more fans" and take a critical look at their marketing. Many artists have blind spots that don't even realize... In this episode of Creative Juice, Jack and Circa take you through 5 music business blind spots that we analyze with artists at our agency IndieX to help them grow. Learn how the key to growth lies not only in expanding your fan base but also in enhancing the quality of your relationships with your fans by focusing on five crucial areas that often go unnoticed.
So if you're ready to shed light on the hidden aspects of your music business and transform these blind spots into opportunities for growth, this episode guides you to unlock new opportunities for growth and improve your overall marketing strategy!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, The Reality of Yourself! What Musicians Need To Know About The TikTok Algorithm Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 07 Nov 2023 | EP295: Seeing the Future The Next 10 Years in the Music Industry | 00:51:21 | |
The most successful businesses are often led by forward-thinkers and innovators who capitalize on trends before they become mainstream. The most successful artists and musicians of the future will do the same...
In this episode of Creative Juice, Jack and Circa step into the future and discuss what the next decade holds for the music industry based on trends from marketing, tech, finance, and beyond. Learn about the disruptive potential of AI, the future of music and intellectual property rights, the collapse of Spotify, and what the evolving landscape of live music might look like by 2033!
If you want to stay ahead of the curve and glimpse into the future of the music industry, don't miss out on this episode that's packed with our predictions!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Alice Di Micele! EP181: The Shifting Role of Artists in Society and Culture EP214: A Crash Course in Web3 and Music Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 23 Apr 2024 | EP319: 5 Reasons Your Music Career Has Stalled | 00:23:12 | |
Feeling stuck in your music career? Not sure what roadblock is holding you back? If you're at a standstill, diagnosing the root cause is the first step...
In this episode of Creative Juice, Jack and Circa dissect the major reasons why artist careers slow down and how to diagnose and avoid these pitfalls. Learn about maintaining a consistent release cadence, keeping your enthusiasm to engage your fans, navigating the honeymoon phase of music marketing, and the common breakdowns in artists’ traffic systems!
Don’t let your music career falter without a fight. This episode will give you a diagnostic approach to help you keep your career on a growth trajectory with strategy, tactics, and stories from our agency and coaching clients!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 17 Sep 2024 | EP340: How To Tame YOur Wildest Music Marketing Ideas | 00:28:45 | |
Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...
In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base!
If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 24 Dec 2024 | EP354: Music Marketing Predictions for 2025 | 00:24:53 | |
As 2024 wraps up, it’s time to look ahead at what 2025 has in store for music marketing and the music industry!
In this episode of Creative Juice, join Jack and Circa for a round of predictions for the new year, diving into the future of AI, social media content strategies, music marketing tools, and more!
If you’re ready to make 2025 your best year yet, this episode will inspire and motivate you to set your goals and take your music career to the next level!
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2025? Apply to work with IndieX! | |||
| 29 Aug 2023 | EP285: The Subtle Art of Charging More | 00:50:03 | |
What's one make-or-break factor between profitable artists and struggling businesses? Pricing. Even thinking about price and the concept of sales makes some artists cringe, but it doesn't have to...
In this episode of Creative Juice, Jack and Circa dive deep into the realm of pricing strategies for artists and why raising the prices of your merch can be beneficial for you and your fans. Discover the profound connection between price and perceived value, as we draw valuable lessons from successful brands such as Supreme, Pokemon, Nipsey Hustle, and Wu-Tang Clan. Learn how these iconic names have mastered the art of selling and how you can apply their strategies to your own pricing approach.
If you want to unlock the true value of your merch for your business, this episode will empower you to think about your offers in a totally new light!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 10 Dec 2024 | EP352: Creative Marketing That Your Fans Will LOVE | 00:32:44 | |
Stretching creativity into marketing is a huge step artists can take to create a culture and community that keeps fans engaged for the long haul! With more competition than ever for fans' attention, while it sounds great in theory, the practice requires a shift in thinking... In this episode of Creative Juice, Jack and Circa dive into creative marketing, world-building, and fan nurturing that will set you apart and make your fans love you! Learn how to program a path for your fans after discovery, the real reason to release music consistently, and how to set clear calls to action that set you apart in the minds of your fans! If you’re ready to stand out in the crowded social space and lock in your fans' attention, this episode has tons of examples to help you get started! DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 06 Jun 2023 | EP273: How to Beat the Majority of Artists At Email Marketing | 00:34:24 | |
74% of Billboard Hot 100 artists are missing out on opportunities to get more fans on their lists and actively monetize their audience. You don’t have to be like them…
In this episode, Jack and Circa talk about the process artists can use to get more fans on their email list for free - no matter how big your audience is! Learn about creating irresistible free offers for your fans, maximizing your online real estate, and following up with you fans to make email marketing works for you!
If you want to beat the majority of artists in the wild in email marketing and more importantly, build a hyper engaged subscriber list, tune in for this episode!
DISCOVER: What Purpose An Email List Plays in 2023 Why The Majority of Artists Miss Out on List Growth Examples Of “Can’t Resist” Offers That Go Beyond Updates How To Make Newsletters Great Again Where To Install Opt Ins On Your Website And Socials PLUS: Swipe Our Agency Processes for Growing Your List
RESOURCES: Get Our FREE Permission Safety Net Checklist Take The Grow Your List Training Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP Case Study | |||
| 07 Jan 2025 | EP356: What's Working In Music Marketing in 2025 | 00:37:41 | |
We get a ton of questions from artists and bands about the best music marketing practices across YouTube, Instagram, and our IndiePro community group. So today we'll answer a few...
In this episode of Creative Juice, Jack and Circa hand-selected some great music marketing questions for a special Q&A episode! Learn about rebranding in your music career, using livestreams effectively in your marketing, generating follow up sales with your fans online, TikTok strategies, and what's working in music marketing in 2025!
If you’ve got some burning questions about music marketing that you've been too shy to ask, this episode tackles a bunch of common questions we hear from artists like you!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 16 Jan 2024 | EP305: Artist Branding and How To Use it | 00:31:28 | |
The concept of branding gets a lot of talk in the music industry, but how do you apply it to your music day-to-day?
In this episode of Creative Juice, Jack and Circa dive into what branding truly means for your music career! Learn about what a brand is (and what it isn't), the misconceptions artists and music industry pros have about branding, how to build your mission and vision statement for your music business, and the ongoing battle between branding and marketing for many artists.
Don't let the term 'branding' intimidate you any longer. Let this episode be your guide on how to effectively apply branding to advance your music career!
DISCOVER:
RESOURCES: Learn Artist Branding and Music Marketing Strategies Inside IndiePRO Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements! Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 27 Aug 2024 | EP337: The Long Game And The Road To Profitability As An Artist | 00:27:40 | |
The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles!
In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of making art and making a living! Learn how to manage and set goals with the two essential resources every artist must invest, why artists are uniquely positioned to excel at marketing, and the smart way to analyze your vanity metrics!
If you want to make music and make it a profitable venture, this episode will help you see the long game and how to attack it!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 12 Mar 2024 | EP313: When Your Music Hurts Your Marketing )And How To Fix It) | 00:35:46 | |
Ever felt like your music is the roadblock in your marketing journey? It's time to rethink, reassess, and re-strategize!
In this episode of Creative Juice, Jack and Circa reveal what to do when your music marketing strategies hit a roadblock and how a critical evaluation of your music could be the key to unlocking audience growth. Learn why social content fails and how to diagnose yours, as well as when to fine-tune your music from gathering and analyzing feedback to refining songwriting, production, mixing to create a better product!
Don't let your music hinder your marketing efforts. If your music needs some fine-tuning, this episode has you covered with tips to transform your music from a stumbling block to a spark for your career!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 04 Feb 2025 | EP360: We're Not Fcked AI For Artists in 2025 | 00:43:43 | |
Does all the talk around AI and music have you feeling doom and gloom? Is there no hope? You're not alone, so take a deep breath...
In this episode of Creative Juice, Jack and Circa open up a philosophical discussion about AI, the future of creative businesses, and where this whole dang thing might be headed! Learn what Andy Warhol can teach you about processes in your creative work, how to use AI as a tool and playground in 2025, and how art is all about injecting yourself into what you do!
If you're worried about AI replacing you as an artist or feel trapped in a crisis of meaning, this episode offers our fresh perspective and reasons for hope!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 25 Feb 2025 | EP363: Studio Pro Marketing 101 With Carl Bahner | 00:47:17 | |
Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing?
In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the world of marketing and branding for studio professionals! typical artist fanbase growth. Learn about marketing that builds familiarity and trust first, how to find your unique "why," and why it's so impactful, and the real meaning of branding beyond just artist promotion.
Whether you're an engineer, producer, mixer, artist, or creative looking to sharpen your marketing and branding strategies, this episode is packed with insights to ELEVATE your online presence! Tune in!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Carl Bahner on Instagram Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 20 Aug 2024 | EP336: What's Working Now With Paid Social in Music Marketing | 00:40:02 | |
Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today...
In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our clients in their paid social ad campaigns! Swipe our current standard practices for Spotify growth campaigns, tour marketing, ad testing, how to target your fans effectively, and how we use retargeting for the most impact!
If you've ever felt lost trying to navigate the current best practices when it comes to Meta advertising, use these tips straight out of our agency playbooks to help you run your campaigns with confidence!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How As December Falls Sold Out Their UK Tour Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 18 Jun 2024 | EP327: Let's Talk About Spotify Growth | 00:35:18 | |
Spotify is hotly debated and discussed right now...from royalty fairness and artist equity, to FTC complaints, publishing, and its CEO, so let's actually talk about GROWING on Spotify instead...
In this episode of Creative Juice, Jack and Circa discuss the latest digital marketing strategies that we teach artists and use for growing an audience on Spotify at our agency! Learn about the brand criteria for Spotify growth with digital marketing, where your content plays a role, and the paid traffic strategies that are working best for artists right now!
If you're looking for a refresher on Spotify growth strategies to test and deploy in your music career, tap into this episode to get the latest ground report from our music marketing agency team!
DISCOVER:
RESOURCES: Get Access To Our Spotify Growth Workshops Inside IndiePRO Get Our FREE Spotify Growth Starting Line Guide Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 09 Apr 2024 | EP317: How To Get All Your Fans To Sign Up For Your Email List | 00:35:00 | |
Visit the websites of your favorite artists and bands and you'll probably find a form with the call to action "Sign Up For Updates". Tough question: how many fans do you think actually sign up just for updates?
In this episode of Creative Juice, Jack and Circa answer one of the biggest questions on growing your list of fans...how to actually get fans to sign up! Learn about the top email list-building offers we use with our IndieX agency clients right now, choosing the right offer based on your audience size, and what emails to send to your fans after they sign up for an offer!
If you've tried email marketing before and want to give your fans a solid reason to sign up, this episode unpacks everything that we see working for artists in the wild today!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 31 Dec 2024 | EP355: What's On The HOrizon In The Music Business 2025 | 00:29:48 | |
What’s in store for the music industry in 2025? While no one can say for sure, we’ve got some predictions and ideas to share...
In this episode of Creative Juice, Jack and Circa dive into our predictions related to AI generated music and AI artists, litigation that could shape the industry, the role of tastemakers, privacy concerns in music marketing, and beyond!
If you’re looking to stay ahead of the curve and start planning for 2025, load up this episode before your end of year planning sessions to get inspired!
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2025? Apply to work with IndieX! | |||
| 19 Sep 2023 | EP288: How Black Eyed Peas Collaborated to Find New Fans w/ Rachel Strassberger | 00:45:31 | |
In the mainstream music industry, music collabs are common, but often a hit-or-miss marketing strategy...It's rare to hear about the inner workings of a successful collaboration straight from the source. That's not the case for Black Eyed Peas...
In this special episode of Creative Juice, we're joined by Rachel Strassberger from Black Eyed Peas management team who gives us the inside scoop on their collaborations with other massive artists like Shakira and David Guetta when rolling out the group's last two albums, TRANSLATION and ELEVATION! Learn from Rachel's valuable insights into the process of working with other artists and their teams, marketing the albums, and tapping into the power of the Black Eyed Peas fan club!
If you're an artist or manager looking to leverage collaborations and grow your fan base in new markets, this episode is packed with practical advice and insights directly from one of the biggest groups in the world!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 03 Dec 2024 | EP351: Quick Merch Tips To Sell More This Week | 00:31:20 | |
As we roll into Cyber Week and the holiday season, there's a ton of opportunity for artists to sell more music and merch to fans!
In this episode of Creative Juice, Jack is joined by IndieFounder Coach Jonah McLean aka DUX for a lightning round of quick tips to help you sell more this holiday season and beyond! Learn how to make your offers more valuable, open up more opportunities for your fans, and see an ROI on all your sales efforts from small tweaks to big promotions!
If you want to maximize the sales in your online store not only this holiday season but into 2025, this episode is full of tactical tips to help you get there!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 24 Oct 2023 | EP293: How to Sell More Music and Merch at Black Friday 2023 | 00:38:26 | |
Black Friday sales are not exclusive to big retailers - they're crucial for businesses of ALL kinds, including artists and bands! Tapping into it could allow you to unlock the power of the season that represents 30% of annual retail sales...
In this episode, Jack and Circa present playbooks and strategies tailored for running a successful Black Friday 2023 promotion in your music career! Learn how to build audiences ahead of your promotion, create offers for customer creation and ascension, and run a campaign that nails messaging and cadence that gets your fans buying.
If you're ready to make Black Friday 2023 your most successful sales event yet, tune in for this episode and gear up to sell more music and merch than ever before!
DISCOVER:
RESOURCES: Learn How To Sell More Music and Merch Inside IndiePRO Listen To IndieAward Winner, WHOAMI! Last Minute Black Friday Tips for Musicians How To Prepare For Black Friday Run A Black Friday Sale To Turn Listeners Into Customers Get Access To Our Black Friday Workshop for FREE (this month only!) Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 27 Feb 2024 | EP311: A 2024 State of Web3 and Music | 00:36:20 | |
Wondering why the buzz around music NFTs seems to come and go? Want to know what's behind all the hype about web3 and the music industry? A lot has happened in the last few years...
In this episode of Creative Juice, Jack grills Circa on the latest developments at the crossroads of blockchain technology and music! Dive into the recent changes in web3, AI disruption, why blockchain became so attractive to the music industry and uncover the REAL reason web3 has become a hot topic in music!
If future tech, monetization, NFTs, and the metaverse catch your interest or baffle you, this episode is a helpful primer on the basics of web3 and predictions of its future in music!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO A Crash Course in Web3 and Music Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 06 Aug 2024 | EP334: Leveraging Trendjacking In Music Marketing | 00:20:12 | |
Musicians often ask how to capitalize on trends in their marketing without coming off as gross, insincere, or opportunistic. But the process of trendjacking for artists is subtle...
In this episode of Creative Juice, Jack and Circa explore how and when artists can tap into current trends and news to enhance their music marketing! Learn what musicians can take away from comedians, who have free reign over trends, why trendjacking is NOT a quick fix for problems in your marketing, and understand how news and current events influence your fans' online behavior!
If you want to engage with trends in a way that feels genuine to you and your fans, tune into this episode for strategies to approach trendjacking the right way!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 05 Nov 2024 | EP347: 6 Ways You Can Monetize Your Fanbase Online Today | 00:43:39 | |
For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It’s all about choosing the right monetization paths...
In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how to stack them for maximum impact! You'll learn about running launches to convert followers into subscribers and customers, how funnels and sales promotions can help you off the revenue rollercoaster, and live show and membership monetization strategies!
If you're looking to focus on monetization in your music career in the near future, this episode is a must-listen!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 16 Jul 2024 | EP331: Picking Marketing Channels As An Artist | 00:26:01 | |
Are you wondering where to focus your marketing efforts for your next single release, album launch, tour, or merch drop? There are a ton of channels that you could use to reach your fans. Which will serve you best in your music career?
In this episode of Creative Juice, Jack and Circa break down a step-by-step process to help you pick the best marketing channels for your next offer- no matter what it is! Learn how to analyze your offers, determine which fans would love it, and how to laser target them so that your next marketing campaign makes a big impact!
If you've ever felt overwhelmed about how social media, ads, email, text marketing, and everything else should fit together in your marketing campaigns, let this episode be your roadmap!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 17 Oct 2023 | EP292: The Keys to Successful Crowdfunding for Musicians | 00:49:58 | |
Crowdfunding can be a game-changer for musicians, but misconceptions often deter artists from leveraging its full potential. Is crowdfunding as an artist distinctively different from campaigns in other industries?
In this episode of Creative Juice, Jack and Circa welcome our special guest, music business development consultant, Kyle Kraft to the show to discuss the keys to successful crowdfunding for musicians. Learn the misconceptions around crowdfunding that stop artists from doing it, how to set achievable goals, engage your personal network, and ask for support in a way that resonates with your audience.
Whether you're considering crowdfunding for a launch for the first time or looking to improve from your last attempt, this episode is packed with practical advice and insider tips to help you unlock crowdfunding success!
DISCOVER:
RESOURCES: Take The "Launch and Release" Crowdfunding Course ONLY Available Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 26 Mar 2024 | EP315: How To Launch An Album (Profitably) In 2024 | 00:35:23 | |
Planning an EP or album release this year and overwhelmed with options for building the marketing strategy? There are two camps when it comes to launching an album in 2024...
In this episode of Creative Juice, Jack and Circa share album launch strategies that set our IndieX agency clients up for success so that you can apply them to your releases - and profit! Learn about the common pitfalls in EP and album launches, the interplay between singles releases and full album launches, how to get your fans excited about your launch, what you need to get started, planning a release timeline, and building an album launch funnel that converts!
Don't release an album in 2024 without a roadmap for engaging your fans and maximizing sales! This episode is packed with strategy, tactics, and stories from successful launches to help you plan your most successful launch yet!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Get Our Free Album Launch Workbook Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 20 Jun 2023 | EP275: Strategies to Grow a Fan Base From the Ground Up | 00:41:44 | |
Google "how to grow a fan base" and artists will find a dizzying amount of services, products, and content offered to answer the question. What's the best way to cut through the noise and find best practices for today?
In this episode, Jack and Circa take cues from our playbooks at the IndieX agency and the IndieFounder coaching program to discuss current strategies that we use to grow a fan base from the ground up! Learn about how the online landscape has changed since COVID, content creator culture, best practices for video ads, and beyond.
This episode will give you a boots-on-the-ground perspective of marketing campaigns and strategies that we're testing and running for artists of all shapes and sizes!
DISCOVER: Why Calls To Action Are More Useful On Social Media Now How COVID Impacted The Online Landscape For Marketing Why Lackluster Video Just Doesn't Work Online Anymore How The Top Of Funnel Low Hanging Fruit Has Changed How Selling Your Music Allows Your To Test How Good It REALLY Is
RESOURCES: Grow Your Music Marketing Skills Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP260: How To Capitalize On Your Momentum and Sell More Music (IndieX Case Study) Join Us In The Indepreneur Discord Server!
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| 21 Jan 2025 | EP358: Looking Back at Q4 and Planning Your E-Commerce Strategy | 00:19:03 | |
Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start...
In this episode of Creative Juice, Jack and Circa share a market report from our agency IndieX, highlighting the significant e-commerce sales boost during Q4 of last year! Learn about sales growth at Black Friday this year compared to 2023 and what this surge in sales as we wrapped up 2024 could mean for your 2025 strategy!
If you want insight into leveraging this upward trend in the market, this episode is packed with advice on planning your e-commerce sales strategy and managing your marketing even if the market gets tough!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 26 Sep 2023 | 2 Marketing Truths and 1 Lie | 00:42:21 | |
In a world of gurus and YouTube experts, the world of music marketing is filled with filled with truths, half-truths, and outright myths. But what if you could discern fact from fiction?
In this episode of Creative Juice, we unpack 2 hard truths and one lie about music marketing, learned from our 7-year stint running our artist-focused digital marketing agency, IndieX. Learn about the critical shift for artists from audience growth to revenue-generating marketing, the undervalued role of e-commerce in the music industry, and the myth of Spotify growth and profitability through paid traffic.
If you're looking to make informed, strategic decisions about your music career, this episode is packed with insights to help you avoid the pitfalls of bad, overhyped marketing tactics!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Outmarketing Billboard Charting Artists and Bands Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 22 Oct 2024 | EP345: How To Actually Start Selling To Your Fans Online | 00:37:41 | |
Think setting up an online store, getting merch, and running ads is all it takes to start selling to your fans? Think again. Marketing and e-commerce is an art itself...
In this episode of Creative Juice, Jack and Circa dive deep into the fundamentals of digital marketing and e-commerce to help you sell more to your fans online! Learn about the customer journey of your fans, how to craft compelling offers instead of just selling products, and why decision fatigue can make or break your online store!
If you're trying to figure out how to start selling to your fans online and want to do it effectively, this episode will give you the foundations to go from zero sales to customers fast!
DISCOVER:
RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 09 May 2023 | EP269: Taking Your Music Business Full Time | 00:46:26 | |
For any entrepreneur building a business, making the jump from side hustle to full time business owner can feel like a huge risk and a leap of faith and this is especially true when diving into becoming a full time artist...
In this episode of Creative Juice, we pull back the curtain on Ed's recent transition into working full time on his band The 502s! Learn about the steps he took to go full time with the band, setting tangible goals for your business, and building a team that supports your growth from the early startup stage all the way to a full-blown music career!
If you've ever felt that the jump to full time in your music career was just too scary or out of reach, Ed's experience and story will give you a unique perspective on how to drive your business forward!
DISCOVER: Why Ed Found Himself As The 502s Chief Creative Officer Full Time What Role You Can Fulfill In Your Music Business How To Build Your Business Around Professional And Personal Goals Why The Cadence of Creating and Releasing Music Is Critical To Artists in 2023 What Revenue Streams To Analyze In Your Music Business PLUS: An Inside Look At Where Creative Juice Is Heading!
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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| 23 May 2023 | EP271: The Truth About Passive Income for Artists | 00:46:25 | |
There's a lot of chatter in the music industry about how membership sites like Patreon can create easy, passive revenue streams for artists with little work involved. However, looking at membership models in other industries tells a different story…
In this episode of Creative Juice, Jack and Circa discuss the topic of recurring revenue through membership sites and how artists can make the most of their efforts in growing on a site like Patreon! Learn about the two tracts of artist membership site growth, the revenue ceilings, and how to add value for fans in your membership over time!
If you’ve been thinking about building a Patreon membership site, hoping that it will be an easy cash grab, you could be right or you could be wrong...Find out why in this episode and build a stronger community!
DISCOVER: How To Measure Growth and Churn in Your Membership Why Artists Should Think Like Software Companies What A High Ticket Tier Will Do For Your Membership Site When To Use Patreon and When To Build Elsewhere How To Price Your Membership Tiers Effectively What To Bake Into Your Community So That Fans Stick
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Influence Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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| 02 Apr 2024 | EP316: What Your Manager Doesn't Know About Email Marketing | 00:32:07 | |
Will 2024 be the year that email marketing proves to be dead, buried, and useless for artists? The answer might surprise you...
In this episode of Creative Juice, Jack and Circa spill the beans about the future of email marketing for musicians with facts and figures, case studies, and client stories showing how email is one of the highest ROI channels! Learn why music industry folks think that email is a thing of the past, why poor strategy ACTUALLY makes email marketing appear dead, and how we've used email marketing at our agency IndieX to drive five, six, and seven-figure e-commerce campaigns and operations!
Want to make email marketing work in your business? This episode dives deep into stories, strategies, and automation tactics so that you can transform your email marketing into a powerhouse!
DISCOVER:
RESOURCES: Learn Email Marketing For Musicians Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 09 Jul 2024 | EP330: How One Song Can Change Your Marketing | 00:29:39 | |
Sick and tired of feeling like you're on the content creation and release cycle hamster wheel with your music? Consistency is important, but there is a light at the end of the tunnel...
In this episode of Creative Juice, Jack and Circa talk about the flipside of content quantity and how one piece of great content can drive the majority of your audience growth! Learn why businesses of all kinds repeat their most successful ads, how to pick your best music to pull new fans into your world, and the marketing formula for evergreen videos that work for the long haul!
If you're looking for a strategy that will set you up to attract new fans with less content creation work, this episode is a must-listen with lessons from our agency and community that you can apply today!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP219: Is Making A Music Video Actually Worth It? Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 22 Aug 2023 | EP284: Outmarketing Billboard Charting Artists and Bands | 00:51:23 | |
In a highly competitive music industry, it's crucial to stay one step ahead of the game. How? Let's talk about the marketing of Billboard charting artists...
In this episode of Creative Juice, Jack and Circa dive into invaluable lessons learned from a research round analyzing the marketing strategies of artists on the Billboard Hot 100 chart, from top to bottom! Learn our research methodology and how we audited various aspects such as advertising, sales, websites, e-commerce, and email marketing. Discover the missed opportunities of these charting artists and get actionable insights on how to build up your own marketing arsenal!
If you're looking to supercharge your music marketing and get fast, sustainable results, this episode is packed with practical tips for effective e-commerce systems, a robust digital infrastructure, and a strategic customer journey for your fans that can't be beaten!
DISCOVER:
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP207: Where Major Artists Get Stuck In Their Marketing Looking to expand your team or need marketing help? Apply to work with IndieX! | |||
| 02 May 2023 | EP268: What The Music Industry Doesn't Know About Advertising Online | 00:50:55 | |
It only takes a quick glance at the social media pages of some of the world's top artists and bands to realize that the music industry is missing out on crucial wins from effective digital advertising...In reality, there's more for artists to learn from businesses outside of the music industry...
In this episode of Creative Juice, Jack and Circa explore what the music industry doesn't know about advertising online and how you can learn powerful strategies that take your career to the next level from other industries! Learn from insights from our agency IndieX which has managed millions of dollars in ad spend for our artist clients, the business insights of effective advertising, and how to view your music business like a high-powered e-commerce outfit.
Wondering what social media ads can do for you beyond attempts at streaming growth? This episode covers how to make the most of your advertising budget and grow your fanbase like never before!
DISCOVER: How Direct Response and Madison Avenue Advertising Differ Why Advertising To Spotify Will Always Cost Money How E-Commerce Companies Use Digital Ads Why The Lifetime Value of A Music Fan Can Be Higher Than Other Types Of Customers How To Use Free, Low Cost, and High Ticket Offers In Your Marketing
RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP207: Where Major Artists Get Stuck In Their Marketing Join Us In The Indepreneur Discord Server!
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