Crawling Mondays by Aleyda - SEO News, Tips and Interviews (Aleyda Solis)

How to do SEO for news websites? I asked John Shehata from Condé Naste and Barry Adams from Polemic Digital who have years of experience doing SEO for news publications!  

01:19 What's different when you do SEO for a news Website?  

09:29 Will publications move on from AMP once it's not a requirement?  

15:33 What's the workflow to crawl, index and monitor results fast for news sites?  

25:58 How you optimize for Google Discover  

33:53 A last news SEO tip  

#SEOforNews #newsseo #seoguide

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 6th, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/your-new-yea... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

Learn about SEO for Branding Recognition and Visibility from Aleyda Solis and guests: Mordy Oberstein and Gianluca Fiorelli, going through: 00:00 - Intro 01:01 - Why brand in SEO is so important? 02:34 - How to Get Buy-in for it? 09:01 - Steps to Integrate Branding in SEO 20:43 - Tools & Resources to Use 27:44 - Last tip for Brand Recognition in SEO #SEO #BrandSEO #SEOBranding

🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - March 3rd, 2025 👇* How Google determines relevancy & helpfulness by Marie Haynes* SEO product manager role is a future of SEO by Ivan Palii* Controlling Your Brand Position Online With SEO by Dan Taylor ♒* 2025 SEO Benchmarks Report by SimilarwebThis is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want here: https://seofomo.co/posts/your-seo-news-with-seofomo-are-here-march-2nd-2025 Thanks Similarweb for being today's awesome sponsor 🙌 Learn more about it here: https://www.similarweb.com/

In this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw:  

• 1:03 The most common Wordpress Optimization Mistakes  
• 9:23 The building blocks of an optimized Wordpress site 
• 14:35 The top plugins, themes, features you use  
• 20:24 A last Wordpress Optimization Tip   

#seoforwordpress #wordpress #wordpressseo

Learn about Content Strategy for SEO! In this edition of Crawling Mondays we go through the topic with the experienced content specialists Shelley Walsh and Himani Kankaria, covering:   

• 01:41 What is Content Strategy  
• 05:46 The Main Content Strategies Mistakes 
• 09:01 The Building Blocks of a Successful Content Strategy  
• 15:21 Favorite Content Tools   

This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 

#ContentStrategy #ContentOptimization #SEO

🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 17, 2025 👇* Google: How To Tell If Google Sees Tabbed Navigation* Google Reassures That hashtag#Anchor URLs In GSC Are Okay* How to get ROAS for Ecommerce SEO using Google Analytics* ​Does your ecommerce suffer from an excess of "Crawled Not Indexed" PDPs?* ​AI Brand and Product Visibility in ChatGPT This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too here: https://seofomo.co/posts/seo-news-updates-more-with-seofomo-feb-16-2025Thanks Similarweb for being today's awesome sponsor 🙌 If you haven't yet, check it out here: https://www.similarweb.com/ #SEO #SEOFOMO #SEONEWS

What are the main SEO challenges when doing Web Migrations? In this episode I invite Arsen Rabinovich from Top Hat SEO and Bartosz Góralewicz from Onely to go through them:   

• 00:41 Which are the most common SEO issues happening during Web migrations?  
• 03:51 What are the top configurations you prioritize to validate?  
• 08:21 What are the craziest Web migrations you've worked at?  
• 12:07 What are the top tools you use for Web migrations?  
• 16:25 What tools you find useful but usually overlooked?

#WebMigrations #SEOforWebMigrations #SEOTips

How to do SEO for SaaS (Software as a Service) Websites? Learn in this interview with Matthew Howells-Barby from Hubspot and Jackie Chu from Uber:  

 0:40 What are the differences that can be found when doing an SEO process for Saas (Software as a Service) Companies? 

3:21 What are the tactics that you’ve found to be particularly useful in SaaS SEO processes, especially with content? 

10:18 What are the top actions you prioritize in your SaaS SEO process? 

13:12 What are the non-traditional search efforts that pay off in SaaS?  

#SEOforSAAS #SAASSEO #SEOtips

This special edition of Crawling Mondays covers Edge SEO ( Implementing Technical SEO Changes via CDN), what it is, how it works, when to use it and more with Hamlet Batista (RankSense) and Dan Taylor (SALT):   

• 0:44 How did you started with Edge SEO & What are its main advantages
• 07:19 Which are the best scenarios for Edge SEO & How do you Tackle Disadvantages 
• 12:15 Which are not good scenarios for Edge SEO?  
• 16:15 A last recommendation about Edge SEO?  

#EdgeSEO #TechnicalSEO #SEO

In this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford (https://twitter.com/greggifford) and Carrie Hill (https://twitter.com/carriehill) to go through the main aspects of doing a successful Local SEO process nowadays:   

• 1:06 Most important areas to optimize in Local SEO  
• 04:30 Top Recommendations to get Positive Reviews 
• 07:48 Favorite Local SEO Tools 
• 11:44 Most Common Issues of Local SEO Clients 
• 15:24 Top Link Building Mistakes of Local Businesses and How to do it well 
• 20:14 How do you measure your Local SEO efforts  
• 25:00 What's the status of Spam in Local Search  
• 30:25 Last Top Local SEO Tips  

#LocalSEO #SEOguide #SEOforSmallBusiness

Learn how Digital PR can help SEO, How Digital PR strategies work and much more with Jasmine Granton and Alex Hickson: 

• 2:19 How Digital PR Overlay with Link Building & Traditional PR?  
• 5:04 What are common Digital PR Goals?  
• 8:36 Top Digital PR Mistakes  
• 13:07 Digital PR Validations 
• 16:20 The Building Blocks for Successful Digital PR  

-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/

Learn how to identify and leverage trending topics for SEO with the wonderful Crystal Carter from Wix and Abby Gleason from Scribd: 01:50 Main Errors to Identify Trending Topics 06:29 Main Steps to Identify Trending Searches 11:57 Allocating resources to Target Trending Searches 14:38 Top Tools to Identify Trending Searches 20:52 Last Tip to Identify Trending Searches

And more! -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/. #TrendingTopics #KeywordResearch #SEO

In this edition of Crawling Mondays you'll learn why and how to optimize internal links to help you achieve your SEO goals with Natalie Arney and Geoff Kennedy. This episode of Crawling Mondays has been sponsored by ContentKing https://www.contentkingapp.com/, Real Time SEO Auditing and monitoring Platform.  

This Internal Links edition of Crawling Mondays covers the following topics:   

• 2:17 SEO scenarios in which internal link optimization helped to achieve results 
• 9:47 Low Hanging Fruit Scenarios to Optimize Internal Links 
• 15:43 Main steps to optimize internal links 
• 20:49 Tools you use to optimize Internal Links 
• 24:41 A last tip to optimize Internal Links 

If you like this episode remember to share it with your SEO colleagues and friends!

#SEO #InternalLinks #TechnicalSEO

How to effectively manage SEO processes when you're a freelance or independent SEO consultant? In this edition of Crawling Mondays I go through the main aspects with Nick Wilsdon and Jo Turnbull:   

• 01:38​ How different and important is project management as a freelance consultant? 
• 06:23​ How to allocate time and resources for Projects?  
• 12:18​ What are the top Do's and Dont's when managing SEO processes?  
• 23:53​ What are the most useful SEO Project Management Tools you use?  
• 28:20​ A last Project Management Tip  

#SEO​ #SEOProjectManagement​ #SEOManagement

Lean how to optimize Categories and Facets pages in E-Commerce websites when doing SEO in this conversation with the fantastic Lidia Infante and Tory Gray, covering: 

• 1:59 Why Optimizing Categories Pages is so Critical in E-commerce 
• 6:16 Main mistakes when optimizing Categories Pages 
• 12:39 The Steps to Optimize Categories Pages 
• 16:35 How to Optimize Categories Pages Content 
• 21:54 A last Tip when Optimizing Categories Pages  

This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 

#CategoriesOptimization #EcommerceSEO #SEO

Learn about Conversion Optimization (CRO) for SEOs in this edition of Crawling Mondays with Talia Wolf and Sergio Simarro, going through: 01:55 SEO and CRO: How do they align together? 07:25 Top CRO vs SEO Mistakes 11:11 How do you Handle Dark Patterns? 17:45 Steps to recommend your site conversions and tools to use 24:35 A last CRO tip for SEOs And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Learn how to assess if Reddit search visibility increase in the latest Google search updates is actually hurting your site rankings, and the steps to take if so to expand your content optimization strategy accordingly. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 11, 2025 👇

* Google: Don't Update Lastmod Date With Copyright Date Changes* Using Search Console and Google Analytics data for SEO* Google's Gary Illyes: Focus On Originality In 2025 * Generative AI Mentions In Google's Search Quality Rater Guidelines* Generate llms(.)txt * Cloudflare Radar AI Insights

This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it here: https://seofomo.co/posts/your-seo-updates-with-seofomo-feb-9-2025

Thanks Similarweb for being today's awesome sponsor 🙌 If you haven't yet, check it out here: https://www.similarweb.com/ #SEO #SEOFOMO #SEONEWS

Learn what is SEO Product Management and How to Succeed at it with SEO consultants Sam Torres and Adam Gent: 02:04 - When is an SEO Product Manager Role Needed? 08:26 - Fundamental Steps for SEO Product Management Success 12:42 - Common SEO Product Management Mistakes 18:25 - SEO Product Management Tools and Resources 21:36 - A last SEO Product Management Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/#seopm #seoproductmanagement #seo

Learn how to run successful SEO Tests with Emily Potter and Nick Swan! In this episode of Crawling Mondays we go through:   

• 1:41 Top Types of SEO Tests 
• 6:26 Top Mistakes when Running SEO Tests 
• 8:54 Building Blocks of Successful SEO Tests 
• 12:17 Surprising Results from SEO Tests 
• 18:39 Last SEO Testing Tip  

This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 

#seo #SEOTests #SEOTesting

Learn how to effectively management, communicate and coordinate with SEO clients with Sophie Brannon and Tessa Voecks, going through the following topics: 

• 1:30 - What are the main client management mistakes?  
• 5:46 - The building blocks of successful client management 
• 12:17 - Choosing SEO client communication frequency 
• 19:10 - Choosing SEO communication medium 
• 22:00 - Best SEO Communication tools  
• 26:46 - A Last SEO Management tip  

-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 

#SEO #SEOManagement #SEOCommunication

In this edition of Crawling Mondays we cover the main aspects and issues when setting a winning SEO Strategy with Kevin Indig (Previous VP of SEO at G2 and now SEO director at Shopify) and James Brockbank, MD at Digitaloft, with whom we go through the following topics:   

• 1:20 Common mistakes when setting an SEO strategy  
• 06:56 Steps to set a winning SEO strategy  
• 16:05 Best and Worst SEO Strategies you've seen  
• 31:27 A last tip for SEO struggling to set an SEO strategy  

#seostrategy #seoguide #seo

In this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO: 00:00 - Intro 00:11 - Danny Sullivan Search Background 01:08 - The Big Brand Challenge in Latest Google Search Updates 13:09 - The UGC Challenge in Latest Google Search Updates 27:20 - The state and future of AI Overviews 39:13 - The future of Search and SEO #SEO #seotrends #dannysullivan

How to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour:   

• 01:38 How do you manage SEO Processes as Agencies with Clients?  
• 05:45 How to integrate account management roles that handle the project with clients?  
• 09:10 What are the top do's and dont's when managing SEO processes?  
• 20:00 What tools do you use to manage SEO processes?  
• 28:00 A last SEO Project Management Tip  

#seo #seoprojectmanagement #seomanagement

🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 3rd, 2025 👇 * ​Google Says “Links Matter Less”—Ahrefs Looked at 1,000,000 SERPs to See if It’s True by Patrick Stox * Your guide to SEO forecasting with Google Sheets by Sara Taher * ​AI optimization: How to optimize your content for AI search and agents by Jed White This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too here: https://seofomo.co/posts/all-the-search-updates-are-here-seofomo-feb-2nd-2025 Check out the SEOFOMO News Aggregator here for real time SEO news: https://news.seofomo.co/ Thanks Similarweb for being today's awesome sponsor 🙌 https://www.similarweb.com/ #SEO #SEOTrends #SEONews

Learn about how to optimize your content to perform well in Google Discover with experienced SEOs for major publications Jessie Willms and Shelby Blackley: 01:42 How to integrate Discover into your SEO strategy 03:42 Factors to maximize Discover visibility 06:35 How to develop Authority & get recommended 09:26 Top mistakes when optimizing for Discover 14:24 Favorite tools for Discover Optimization 18:49 Optimizing Media for Discover 20:44 A last Google Discover Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #googlediscover #discoveroptimization #seo

How can search marketers avoid suffering from confidence and resilience issues? In this special edition I interview Kirsty Hulse and Hannah Butcher who are coaches and have been or are SEOs too to cover:   

• 01:05 Do Search Marketers suffer from more confidence and resilience issues?  
• 04:39 Which are those issues you see SEOs suffer the most from and tips to avoid them?  
• 14:54 Advice to SEOs who would like to start speaking but are afraid to do it so?  
• 24:18 A last confidence tip for search marketers?   

#coaching #confidence #resilience

It's time to go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - January 27, 2025 👇

This is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through it if you want too since I'll be linking to it in the comments. Want to go through all of the news, guides, and resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-updates-news-more-seofomo-jan-26-2025 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ Thanks to Similarweb for being this week's sponsor, if you don't know Similarweb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/

Learn what are content hubs and topic clusters, how to use and optimize them in your SEO Process in this edition of Crawling Mondays with Andy Chadwick and Chima Mmeje, going through:  

• 00:47 What is a Content Hub 
• 06:46 What are the most common Content Hubs Mistakes?  
• 15:32 What are the building blocks of Successful Content Hubs  
• 20:28 What are your favorite content tools?  
• 25:19 A last Content Hub Tip  

This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 

#ContentHubs #TopicClusters #SEO

Learn how to develop and optimize Affiliate Websites in this edition of Crawling Mondays with Sue Dawson and Adam Riemer; sponsored by ContentKing, real time SEO auditing and monitoring system: https://www.contentkingapp.com/lp/seofomo/

This Affiliate SEO Crawling Mondays edition covers:   

• 1:18 What are the most common mistakes for SEOs when starting with affiliate sites 
• 07:27 Must take steps when starting with a new affiliate site 
• 12:58 How to identify new affiliate opportunities 
• 15:00 Which affiliates sites are doing successful, clever stuff 
• 19:27 A last affiliate marketing advice    

#affiliateseo #affiliatemarketing #seo

How to become a successful independent or freelance SEO Consultant? In this episode of Crawling Mondays I interview Silvia Martin and Brodie Clark who have become freelance SEOs in the last couple of years and we go through the main aspects: 

• 01:26 When is the right time to become an independent SEO? 
• 06:26 What are the Pros and Cons of being an independent SEO? 
• 17:00 Top Steps to become a Successful independent SEO?  
• 22:50 Resources you've found useful in your independent SEO journey
•  28:30 A last tip when becoming an Independent SEO Consultant  

#freelanceseo #independentseo #seoconsultant

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 13, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-u... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 9, 2025 👇* Expanding AI Overviews and introducing AI Mode by Google * 5 Early Observations about The New Google AI Mode in Test * Google CTR Stats – Changes Report for Q4 2024 by Dan Popa * SEO Forecasting - A Complete Guide to Predict Organic Growth by Botpresso* 5 Reasons Why You Should Count Queries in Search Console by Matthew MellingerThis is the TL;DR covering the most popular resources and news from the latest edition of the newsletter - You can go through them if you want too here: https://seofomo.co/posts/new-google-ai-mode-is-here-seo-news-with-seofomo-march-9-2025 Thanks Similarweb (https://www.similarweb.com/) for being today's awesome sponsor 🙌

How to do SEO for an E-Commerce Website? Learn in today's episode:   

0:36 What are the biggest differences of an E-commerce SEO process vs. the one of other types of sites?  

4:38 What's the No. 1 mistake in Ecommerce SEO processes?  

10:17 What are the initial most important steps that you'll take when doing an Ecommerce SEO audit?  

16:12 What's the best and worst e-commerce platform that you've had to work with?  

20:51 What's something usually overlooked in e-commerce SEO that you would like to share?   

Learn with two amazing special guests Kristina Azarenko, Ecommerce SEO Consultant & Founder at Marketing Syrup and Luke Carthy, E-Commerce SEO Consultant.    

#ecommerceseo #ecommerce #seotips

How to win in SEO in 2025? Learn from the SEO predictions, trends and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman; going through the answers of the SEOFOMO SEO Predictions and Tips Survey. For more, read the Survey answers here: https://hub.seofomo.co/surveys/seo-predictions-tips/

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 24, 2025 👇

* SEO A/B Testing Ideas to Improve Search Performance

* The Free ​AI Rank Tracker

* Google’s New “Diversity Update”: How to Fix Your Ruined Rankings

* How to Analyze a Sudden Drop in Website Traffic [With Template]

This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter.

You can go through it if you want here: https://seofomo.co/posts/the-latest-seo-updates-with-seofomo-feb-23-2025

Thanks Similarweb (https://www.similarweb.com/) for being today's awesome sponsor 🙌

Learn to grow your SEO agency in a sustainable way! In this episode of Crawling Mondays I have Chris Simmance and Ross Hudgens who share their in-depth experience growing agencies, going through:   

• 3:09 The biggest Agencies Growth Challenges  
• 12:00 Advice to Avoid Employees Churn 
• 15:49 Building Blocks for Sustainable Growth 
• 22:46 Effectively closing new clients 
• 26:37 Last Tips for Agency Growth   

-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #AgencyGrowth #SEOAgency #SEOManagement

Learn how to get SEO Buy-in for your SEO recommendations with Tom Critchlow and Petra Kis-Herczegh, going through: 02:05 More Challenging Scenarios for SEO Buy-In 05:05 Common Mistakes When Getting SEO Buy-In 12:14 What are the Steps to Get SEO Buy-In 21:36 Guides, Tools and Resources to Learn From 24:28 Last SEO Buy-In Tips And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #seobuyin #seoresources #seo

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 24, 2025 * Google Tests AI Search Options Beyond AI Mode by Barry Schwartz / Tom Critchlow* Takeaways From Google Search Central Live NYC 2025 by Barry Schwartz* A guide to Semantics or how to be visible both in Search and LLMs by Gianluca Fiorelli* SEO for Brand Visibility & Recognition by Yours Truly * How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy by Nick LeRoyThanks, Similarweb (https://www.similarweb.com/) for being today's awesome sponsor 🙌#SEO #SEONews #SEOFOMO

How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from Kalicube and The Brand SERP Guy.  

00:27 Why Structured Data & Entity Search Optimization is so important?  

03:37 What are the fundamental steps for entity optimization? 

 09:00 What are the structured data or entity search tools that you love? 

15:00 What's your last structured data or entity search tip?   

#structureddata #entitysearch #seotips

Learn about the main differences, advantages and disadvantages of agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven:   

1:42 - What are the main differences when doing SEO at agencies vs. in-house at companies? 

3:07 - What are the advantages and disadvantages of being an SEO at an agency and in-house? 

7:06 - Have you enjoyed more your in-houses or agencies side SEO positions experiences? 

9:38 - In which scenario would you advice to hire an agency and in which an in-house SEO? 

16:25 - What would you advice to your agency self now that you're in-house and viceversa? 

19:18 - Last Tips to succeed as an In-House & Agency SEO  

#inhouseseo #agencyseo #seoguide

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:   

• 01:05 What are the most common content mistakes in an SEO process 
• 12:48 Which are the building blocks for successful search optimized content 
• 20:00 Aligning content optimization with demand generation 
• 22:38 What are your favorite content optimization tools?  
• 29:20 A heads-up on over-relying on content optimization tools metrics 
• 34:50 A last content optimization tip  

#ContentOptimization #ContentStrategy #SEO

Learn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting:   

• 1:02 Top Misconceptions and Issues when doing SEO reports 
• 7:35 What to Not Do When Developing SEO Reports  
• 12:53 What steps to take when developing SEO Reports 
• 19:24 What Tools do you Use to Develop SEO Reports?  
• 22:34 A last SEO Reporting Tip   

#SEO #SEOReports #SEOReporting

Learn how to avoid the most common link building and outreach success! In this Crawling Mondays episode I interview experienced link builders, Carrie Rose (from Rise at Seven) and Gisele Navarro (from Neomam Studios) covering:   

02:10 What does a link building process look like in 2020?  

08:03 What are the top misunderstanding that you see in Link Building?  

15:02 What are the most common errors that break link building processes?  

22:45 What are the key for success of an outreach process?  34:22 A last link building tip   

#linkbuilding #seo #backlinks

Learn how to do SEO for Startups with Nitin Manchanda and Fabrizio Ballarini in this Crawling Mondays edition going through:  

01:43 What differentiates doing SEO for Startups vs other Companies 

06:18 The most common SEO for Startups Mistakes 

12:51 The Building Blocks for Successful Startup SEO  

21:08 Useful Tools & Resources When Doing SEO for Startups   

-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 

#SEOforStartups #seotips #SEO

Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):  

1:38 - What is Google's EAT and why should you care about EAT? 

4:30 - Why is E-A-T a controversial topic? 

8:12 - What specific actions we can do to improve our EAT? 

15:25 - Which are the most common EAT issues? 

18:45 - Are there any specific tools that you use to help when assessing EAT? 

23:10 - What EAT topic you would like to double down on to finish, as is particularly important?  If you have any questions or doubts, leave them in the comments!  

#GoogleEAT #EAToptimization #SEOtips

Learn about the impact of Coronavirus (COVID-19) in the organic search traffic across many industries and countries, what you can do as an SEO specialist, and the good and bad we've seen in company reactions, in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:   

1:40 What's the impact of Coronavirus for SEO 

9:29 What are the positive and negative actions that companies have taken 

22:31 What can we expect in the future & last tips for SEO businesses  

If you like this video, remember to subscribe to the Crawling Mondays channel now!   

#seoupdates #seocovid19 #coronavirusseo

Learn what it is and how to develop valuable (non-spammy) programmatic SEO successfully in this insightful conversation of Aleyda Solis with Lazarina Stoy and Roxana Stingu, going through: 01:37 What is programmatic SEO? 03:44 Programmatic SEO Misconceptions 08:33 Programmatic SEO Do's and Dont's 15:20 Steps for Successful Programmatic SEO 23:05 Programmatic SEO Tools 30:16 Programmatic SEO Examples #ProgrammaticSEO #SEOAutomation #SEO -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Learn how to craft and send outreach emails that are actually opened and allows you to achieve link building success with the amazing Bibi The Link Builder and Surena Chande! In this episode, we cover:   

• 1:06 What are the main challenges and what to expect from the process? 
• 6:29 What are the top errors?  12:54 What are the must to get your emails opened? 
• 20:24 What tools do you use for outreach?  
• 22:10 What tweaks tend to change campaign performance?  
• 24:10 A last outreach tip of something not yet covered  

#LinkBuilding #EmailOutreach #OutreachCampaigns

Learn how to develop effective SEO audits for Large Websites with Jamie Indigo and Patrick Stox. In this episode of Crawling Mondays we go through: 01:49 What differentiates an SEO audit for a large vs a small site 05:53 When a site is actually big? 08:13 What are the top steps to take in large site audits? 11:38 Favorite tools when auditing large Websites 14:52: Top Errors to avoid in Large site Audits 18:18 A last tip when SEO auditing big Websites -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform Made Simple: https://seranking.com/#SEOAudits #SEO #SEOAnalysis

Learn about the main challenges, do's and dont's and tools to optimize JavaScript based Websites for Search in this insightful conversation with Tomek Rudzki from Onely and Olga Zarzeczna from SEOsly, going through:   

• 02:26 Can Google Render all JavaScript based Content?  
• 09:02 Top Issues To Avoid when Optimizing JS based Sites 
• 14:52 Favorite Tools and process to follow to Optimize JS sites 
• 19:19 Last Tips when doing SEO for JS based sites  

 -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #javascriptseo #seotips #seo

Learn how to successfully create content that attracts backlinks with guests Hannah Smith and Jess Peace from Neomam, going through the following topics:

1:17 - Main mistakes that make content not attract backlinks 

9:58 - Building blocks to create content that attracts backlinks 

17:56 - Examples of successful content attracting backlinks 

26:57 - A last tip to create popular content    

-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 

#linkbuilding #linkbuildingseo #seo

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 17, 2025

* Google Released the March 2025 core update on March 13, 2025

* Google Responds To Publishers Concerns On AI Mode by Barry Schwartz

* Win the AI Search Game at Top of Funnel (A study of 22,000+ Responses) by Neri Bluman

* How To Use Data Analytics For Effective Link Building And SEO Growth by Bart Magera

This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can go through it here: https://seofomo.co/posts/a-new-google-update-and-more-news-with-seofomo-march-15-2025

Thanks, Similarweb (https://www.similarweb.com/) for being today's awesome sponsor 🙌

Learn how to optimize your paginations for search in this episode about SEO for Paginations, with the amazing SEO specialists Orit Mutznik and Patrick Stox, covering:   

• 1:38 Top SEO Scenarios Showing the Importance of Paginations 
• 3:38 Top SEO for Paginations Errors You've seen  
• 9:47 Guidelines to Follow when Optimizing Paginations 
• 17:18 What do you do to troubleshoot Paginations and identify opportunities 
• 21:40 A last SEO Tip for Optimizing Paginations   

#SEOforPaginations #PaginationsOptimization #TechSEO

Learn all what you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search with Mordy Oberstein (Head of SEO Branding at Wix) and Darth Autocrat, Digital Marketing Consultant, going through:  

02:59 ChatGPT for SEO: Good or bad? 

07:49 Use cases to leverage ChatGPT for SEO  

14:55 ChatGPT for SEO Tools & resources  

19:21 The future of ChatGPT & Search 

25:12 A last ChatGPT for SEO Tip  

-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform Made Simple: https://seranking.com/ 

#chatgpt #chatgptseo #seo

How to optimize your videos for Youtube? Learn about YouTube SEO in this episode with Brian Dean (@Backlinko) and Itamar Blauer (@itamarblauer) covering:  

• 00:47 What are the main areas/factors to optimize to rank better in YouTube? 
• 04:51 What's the importance of search as a traffic drive in YouTube 
• 09:00 How to optimize your videos retention and engagement?  
• 13:53 Which are your favorite video optimization tools?  
• 16:42 Video content vs. production quality  
• 19:57 SEO Tools that you can leverage for YouTube 
• 21:40 A last, usually overlooked Video SEO Tip    

#YouTubeSEO #VideoSEO #SEOGuide

In this edition of Crawling Mondays we cover accessibility for SEOs with Ashley Berman Hale and Billie Geena, going through the most important aspects:   

• 1:46 Why accessibility should be important for SEOs 
• 5:57 The most common accessibility issues  
• 7:42 The steps to identify accessibility problems  
• 11:20 A top to check tool or resource to use  
• 13:07 A last Accessibility Optimization   

-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  

#accessibility #seo #accessibilityguide

How to optimize your website speed? In this episode with Jamie Alberico and Dave Smart we go through the main Web Speed & SEO areas:   

• 00:45 What the most common Web Speed Issues? 
• 04:30 What are your top recommendations to improve Web speed?  
• 07:50 What are good Web speed metrics to have as a reference?  
• 12:00 What to expect from Core Web Vitals?  
• 13:45 What tools do you use when doing Web Speed Analysis?  
• 17:21 A last Web Speed tip to the audience?  

Remember, like the video if you enjoyed it, and subscribe to the channel :)   

#WebSpeed #SEO #WebPerformance

How to grow from being an SEO to a CEO of your own agency? In this episode of Crawling Mondays I interview Lisa Paasche and Bastian Grimm who share how they started a SEOs and established successful SEO and digital marketing agencies: 

• 01:22 How did you make the switch to become an entrepreneur 
• 07:20 Did you have any business background?  
• 08:31 What would be the one thing that you would change?  
• 18:31 What are your tips to be a successful CEO?  
• 26:02 How do you hire specialists to whom you can delegate to? 
• 30:26 How do you scale in a sustainable way?   

#SEO #SEOEntrepreneur #SEOAgency

Learn about the most common International SEO Issues & How to Fix them in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:   

 01:10 What's the top 1 mistake that you see happening in International SEO? 

04:32 Which are the top technical related issues that you find in international SEO processes? 

12:26 How to select the best international Web structure for your site? 

19:29 What's the most cost-effective localization process?  

#internationalseo #hreflang #globalseo

How to develop an effective keyword research? Nick Eubanks and Judith Lewis join me in this Crawling Mondays edition to cover:   

• 1:10 The most common mistakes in a keyword research process 
• 9:32 Main steps for a successful keyword research  
• 14:36 Keyword research tools to use and dealing with data inconsistencies 
• 26:36 Overlooked keyword research tips

What does it take to succeed as an in-house Enterprise SEO? How different it is from working at an agency or small company? I'll go through the main aspects to take into consideration with Laura Lippay (SEO Director at Comcast) and Martin MacDonald (Founder at MOG Media):   

1. 01:20 What characteristics differentiate doing SEO at a big company?  
2. 06:04 What are the Pros and Cons of being an Enterprise SEO? 
3. 15:39 Do's and Dont's to Excel as an Enterprise SEO 
4. 22:58 How do you work with SEO Tools at an Enterprise Level?  

#EnterpriseSEO #InHouseSEO #SEO

What can be automated in SEO? In this edition I go through the SEO automation status, evolution, trends and tools with Ruth Everett and Andrea Volpini:   

• 00:43​ A tribute to Hamlet Batista 
• 05:45​ What are the opportunities of SEO Automation in 2021?  
• 10:54​ What are the best and worst scenarios to automate?  
• 13:43​ What can be automated within the SEO process?  
• 23:46​ What are the steps to start automating SEO tasks? 
• 31:18​ A Last SEO Automation Tip  

#SEOautomation​ #AutomateSEO​ #SEO

Learn about the most common SEO Myths when doing search engine optimization processes and how to dispel them to avoid issues with guest SEOs Azeem Ahmad and Garrett Sussman, going through: 02:37 The worst and most common SEO Myths 11:51 Steps and Resources Used to Dispel SEO Myths 22:49 A last tip to address SEO Myths challenges And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:   

• 01:22​ Where does content ideation sits within the content marketing process? 
• 05:42​ What are the building blocks of the content ideation process? 
• 17:30​ How do you align ideas with the business purpose?  
• 23:28​ Which are the most common errors?  
• 29:37​ What are the best content pieces you've recently seen and why? 

#ContentIdeation​ #ContentCreativity​ #ContentMarketing

How to leverage machine learning for SEO? Learn in this edition of Crawling Mondays with Lazarina Stoy and JS Chouinard, with whom I go through: 01:29 What is Machine Learning and Best Use Cases in SEO? 03:27 Steps to start using Machine Learning in SEO 07:19 How to Validate the Quality of Output in ML? 09:51 What Machine Learning Tools do you recommend using? 20:47 Last Tips to Use ML in SEO

This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform Made Simple: https://seranking.com/

#SEO #MachineLearning #MLforSEO

Learn how to optimize your content for multilingual markets in today's Crawling Mondays, along with international SEO specialists Sara Fernandez and Natalia Witczyk; going through: 01:58 Why Multilingual Content Optimization Is Critical? 05:26 Top Mistakes when Optimizing Multilingual Content 10:58 Steps & Tools to optimize your Multilingual Content 15:27 A last Multilingual Content Optimization Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/.

#internationalseo #contentoptimization #seo

Learn how to make your SEO audits successful in this edition of Crawling Mondays with Stephen Kenwright (Founder and Director at Rise at Seven) and Chris Green (Head of Marketing Innovation at Footprint Digital), in which we cover:   

• 01:22 Which are the main challenges and Issues with SEO Audits? 
• 05:55 How have you tackled the most important SEO challenges? 
• 11:38 What are the keys to get your SEO audits implemented? 
• 18:25 How do you see the automation of SEO audits?  
• 22:46 Last Tips to make SEO audits successful?   

If you liked the video, remember to like it and subscribe to the channel 🙌  

#SEOaudits #SEOrecommendations #SEO