Plongez dans la liste complète des épisodes de Craft to Career. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
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22 Jul 2022
63. A Quilty Career with Emily Dennis: From Photographer to Quilt Pattern Designer
00:47:25
Emily Dennis shares her inspirational journey of turning her passion into a successful career. Starting as a photographer, Emily pivoted to become a quilt pattern designer and the owner of Quilty Love. In this episode, Emily dives into her entrepreneurial journey, offering valuable insights and tips for others looking to follow their dreams in the quilting world.
What you’ll learn:
Emily’s career transformation from photographer to quilt pattern designer
Overcoming imposter syndrome and building confidence in your business
Instagram strategies that have helped Emily grow her brand
Practical tips for turning your creative passion into a thriving business
Key Takeaways:
The challenges and rewards of transitioning into a creative career
How to effectively use Instagram to build a loyal audience
Embracing your unique entrepreneurial journey and finding success
Emily’s story is a testament to perseverance and passion, making this episode a must-listen for anyone looking to start or grow their creative business!
19. Self Publishing A Book (and a fabric line!) with Melanie Traylor
00:45:01
In this episode, Melanie Traylor of Southern Charm Quilts shares her inspiring journey from quilting hobbyist to successful entrepreneur. What began as a passion for quilting has transformed into a thriving business, with Melanie now owning her own fabric shop. But her journey doesn’t stop there—she’s preparing to release a self-published book and launch her very own fabric line!
Listen as Melanie discusses the steps she took to turn her creative hobby into a full-fledged business, the challenges she faced, and the mindset shifts that helped her along the way. Whether you’re looking to take the leap into entrepreneurship or grow an existing business, Melanie’s story is packed with valuable insights and practical advice.
Don’t miss this episode if you're ready to turn your craft into a career and make your creative dreams a reality!
15 Sep 2023
126. Textile Artist and Social Gatherer
00:47:52
Textile Artist and Social Gatherer, Zak Foster, shares his perspective and story leaving his career as a highschool teacher to living his passion starting his own creative business. Feel his sincere love of the art and his passion for story telling and building community. Zak is the host of the Nook, a creative space for people to explore textiles and self-expression in a supportive community. He also enjoys using recycled materials in his quilts and story telling. Hear more in episode 126 of the Craft to Career Podcast!
Turn your CRAFT into a CAREER!
Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.
54. Branding Help with Sarah Ann Design: Define Your Brand & Attract Your Audience
00:47:32
Branding plays a crucial role in defining your business identity and attracting the right audience. This week, Sarah Ann Design, a branding and website expert for creative entrepreneurs, shares her insights on how to successfully define your brand and ensure it speaks to your ideal customers.
In this episode, Sarah explains the essential elements of effective branding, from choosing the right colors and fonts to building a website that resonates with your target market. Whether you're just starting out or looking to rebrand, this conversation is packed with actionable tips to help you create a brand that stands out.
Key Takeaways:
Defining Your Brand: Learn the importance of a cohesive brand identity that reflects your business values and personality.
Attracting Your Ideal Audience: Discover strategies for tailoring your brand messaging to speak directly to the customers you want to attract.
Website Design Tips: How to create a user-friendly website that complements your brand and turns visitors into loyal clients.
Visual Consistency: The power of consistency in your design elements, from logos to social media, and how it helps build brand recognition.
This episode is perfect for creative entrepreneurs who are looking to strengthen their branding, improve their website, and connect more deeply with their target audience. Tune in to gain the knowledge you need to elevate your business and make a lasting impression!
Hear from Bobby of Geeky Bobbin on how she started her quilting career. In this episode, we cover:
What age did she start, and how did she enter the quilting world?
Learn what Bobby says her super power is (hint: it’s one that’s SUPER helpful with business!)
Bobby’s course on HOW TO use Instagram.
The SCHOLARSHIP PROGRAM and why Bobby offers it.
Making quilting a place for ALL.
How to be a guest for guilds and lectures.
How she created a place for herself in the quilting world.
How she learned NOT to copy others.
23 Sep 2022
76. From TV Broadcaster to Crafterpreneur
00:43:11
As a creative business owner, have you questioning yourself, wondering should I be doing this? Am I crazy? Feelings of a little bit of insecurity can be normal when starting a business. In this episode, From TV Broadcaster to Crafterpreneur with Jennifer Tryon, find encouragement and motivation as she shares her story of leaving her career to follow her heart into doing something she loves- crafting.
Turn your CRAFT into a CAREER!
Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.
Who we surround ourselves with makes all the difference in not only our personal lives, but our business lives as well. In episode 96, I talk about how the people we associate with and what we choose to listen to, plays a role in how we show up, how we view the world and ultimately who we become. Don't miss tips and ideas on how to be successful in life and actually achieve your potential.
Turn your CRAFT into a CAREER!
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Instagram can often feel overwhelming. With endless content demands, the pressure to gain followers, and constant changes in the algorithm, it's easy to feel like you're not doing enough. But what if there’s a way to change your approach and start enjoying Instagram again?
In this episode, Elizabeth shares 5 simple secrets that can help you shift your mindset and strategy to see natural growth on Instagram—without the burnout. You’ll learn how to use Instagram in a way that feels more authentic, less stressful, and more aligned with your business goals.
Key Takeaways:
Mindset Shift: Let go of the perfectionism and feel more at ease with your social media presence.
Effective Content Creation: Simple tips to streamline your content and connect with your audience.
Engagement Over Numbers: How to build relationships rather than focus solely on follower count.
Consistency with Ease: Practical ways to maintain a consistent Instagram presence that doesn't overwhelm you.
Utilizing Tools & Resources: Ways to make Instagram work for you, including the best times to post and how to use hashtags strategically.
Ready to start seeing the results you want? Download the free PDF guide with these 5 Instagram secrets from quilterscandy.com. Don’t miss out on these actionable tips that will help you grow your business and feel more confident using Instagram!
In this unique episode, Elizabeth Chappell takes a step back as Erin Tame, alumni of the Quilt Pattern Writing Course, takes over the "host" role! Erin digs into Elizabeth's journey into the quilting industry, how she got started, and the steps that led her to where she is today. Elizabeth shares valuable insights into her success as a quilt pattern writer and educator, including how she created the Quilt Pattern Writing Course to help others turn their passion for quilting into a successful business.
Elizabeth explains the skills needed to thrive as a pattern designer, what it takes to write and sell quilt patterns, and the importance of clarity and structure in developing a pattern that others can follow. Whether you're just starting or looking to elevate your quilting business, this episode offers a wealth of information on how you can grow as a pattern designer and writer.
Key Takeaways:
The pivotal moments that shaped Elizabeth's quilting career
How the Quilt Pattern Writing Course was born and how it helps quilters succeed
Valuable tips on pattern design and writing that will enhance your creative business
Insights into the key skills and steps you need to succeed as a professional pattern designer
If you're interested in pattern writing or want to know more about how to build your creative business in the quilting world, this episode is for you!
Creative course creator for female "solopreneurs", Emily Conners of The Creative Bodega, helps businesses connect and convert their audiences on social media. She is an insightful help for anyone who wants to excel and grow their online business. Join us on episode 121 as we delve into to how her business came to be, her advice and what she offers to other business owners looking to grow!
Turn your CRAFT into a CAREER!
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123. Publishing Books with Wendy of The Weekend Quilter
00:44:07
Published author, Wendy of The Weekend Quilter, shares her journey to becoming a quilting book author. From how she has gotten book deals to what that looks like for her business now, you'll want hear her story with all the juicy details! The tips and processes she shares on the podcast most definitely could apply to any entrepreneur that is interested in sharing their craft through publishing a book. Don't miss episode 123 of the Craft To Career Podcast!
I am excited to have Wendy of The Weekend Quilter share all about her publishing journey!
Turn your CRAFT into a CAREER!
Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.
71. What to Say So Customers Buy: Marketing Strategies That Work
00:32:17
Words are powerful, especially when it comes to marketing your products or services.
Elizabeth Chappell dives into the importance of using the right language to connect with your audience and inspire them to take action.
This episode is packed with actionable advice to help you refine your messaging. You’ll learn how to frame your marketing in a way that highlights the value you bring while addressing your customers’ needs and desires. Elizabeth also shares how to position your customer as the hero of the story, with your product or service acting as the guide to their success.
Key Takeaways:
The psychology behind effective marketing language
Why focusing on your customer’s needs is more impactful than focusing on your product
Strategies for presenting your offer as the solution to your customer’s problem
How to communicate value clearly and confidently
The role of storytelling in making your message more compelling
Practical ways to guide your customers toward a purchase without feeling “salesy”
By implementing these strategies, you can craft messages that resonate with your audience and boost your sales. Tune in for insights and examples that will help you refine your marketing approach!
Did you know marketing can be fun? Not only that, but you can feel confident in what you offer. You can feel confident telling people, "This product isn't for you." Learn how to have more fun with your business. How to provide a better value to your customers and then SHARE what you offer in an effortless and fun way.
Turn your CRAFT into a CAREER!
Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.
38. Use these Secrets from Business Coach Kim Jimenez
01:00:46
Wondering how your business can be better heard and seen? Maybe you have followers but are unsure how to attract buyers? On this episode, Use these Secrets from Business Coach Kim Jumenez, you'll hear insightful information you can implement to help your business grow!
13 Apr 2021
1. Welcome! Meet your host, Elizabeth Chappell
00:18:11
Welcome to the very first episode of the Craft to Career Podcast! In this inaugural episode, Elizabeth Chappell shares her journey from a creative enthusiast to a thriving business owner. Elizabeth introduces the podcast’s purpose and outlines how it will help entrepreneurs, makers, and creatives turn their passions into successful careers.
What you’ll learn:
The Importance of Mindset: Elizabeth discusses how a shift in mindset is key to turning a craft into a profitable business.
Finding Your Niche: Learn how to identify your unique offering in the market, helping you stand out and attract the right customers.
Starting Your Creative Business: Practical advice on the first steps to take when launching a creative business, including setting goals, building a brand, and creating a sustainable workflow.
The Craft to Career Mission: Elizabeth shares her vision for the podcast, explaining how it will be a resource for creatives looking for inspiration, guidance, and actionable tips.
This episode is packed with foundational advice for anyone looking to take their creative pursuits to the next level and build a business around their passion. Whether you’re just starting out or looking to grow, this episode will provide the insights and encouragement you need to get going on your journey from craft to career!
Curious about the process of hiring and how to find the right fit for you and your business? On episode 91, Meet My Team Part 2, Elizabeth continues interviewing the rest of the Quilters Candy team. Hear more about what the process has been to find and formulate a team that helps her business succeed and just what I she has hired help to do so that she has more time to grow her business. This week, meet Anna Brown, Shereece Spain, Serena Shoup, and Misty Meng. PLUS don't miss the free PDF download that offers help, tips and guidance to better assist you in finding employee's for your business.
Turn your CRAFT into a CAREER!
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How often as a business owner do you feel burnt out? As entrepreneurs, as humans really, we feel the drive to go, go, go and heaven forbid we go into a "hibernation" for a season. In Episode 131, Elizabeth shares about a holistic approach to business. She encourages you to re-evaluate your business goals and purpose. Why are you doing what you do? What are your metrics of success? Stop feeling guilty taking time off to live life and enjoy friends and family. We cannot always be in a constant season of spring. We need a season of wintering for new ideas and for rest. Listen in for more tips and encouragement for you, the creative entrepreneur!
Turn your CRAFT into a CAREER!
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These things may be getting in the way of your success... and you might not even realize it! Sometimes we are blind to the things that hinder us. However, these 7 things that Elizabeth Chappell shares in this episode just may hellp you recognize what is keeping you from seeing more success in your business.
Episode 113 - 7 Reasons Your Business Isn't Succeeding with Elizabeth Chappell of Quilters Candy.
Turn your CRAFT into a CAREER!
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42. How to Self-Publish Quilt Books with Doug Leko
00:46:06
Doug Leko, a long-time quilter and self-published author, shares his wealth of experience on how to successfully self-publish books in the quilting world. From the early days of his quilting journey to now being a sought-after designer, Doug offers expert advice on navigating the world of self-publishing, including the steps, challenges, and rewards involved.
Doug started designing quilt patterns as a teenager and has built a successful business around his designs, including publishing his own books. In this episode, he walks us through how he took his passion for quilting and turned it into a career through self-publishing. Whether you are interested in creating your own book or simply want to learn more about the self-publishing process, Doug’s journey provides invaluable insights into what it takes to succeed.
In this episode, you’ll learn:
Doug’s self-publishing journey: Discover how Doug went from a young quilter to a full-fledged author in the quilting space.
The book publishing process: Learn the key steps to take when self-publishing a book, from idea to design to final product.
Marketing and distribution tips: Doug shares how to get your book into the hands of your readers and market it effectively.
Overcoming common challenges: Gain insight into what hurdles Doug faced in his publishing journey and how he overcame them.
Doug’s passion for quilting and self-publishing is evident in every aspect of his business. This episode will give you a solid foundation for pursuing your own self-publishing dream, whether for books or other creative projects, and show you that it’s possible to make a successful career doing what you love.
Are you ready to sell your product? Want to know my timeline and tips for launching your product with success? Learn what to do, when to do it, and a few tips to make your launch your most successful one yet!
30 Jun 2023
115. From Blogging to YouTube, how Sherri McConnell Grew Her Quilting Business
00:42:02
From Blogging to YouTube, how Sherri McConnell Grew Her Quilting Business. Sherri shares her journey from blogging to a successful quilting business. Hear her advice and ideas that will help your ceative business to thrive.
Turn your CRAFT into a CAREER!
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66. How to Grow Your Email List with Elizabeth Chappell: A Follow-Up to 65
00:38:42
If you're looking to grow your email list, this follow-up episode with Elizabeth Chappell is just what you need. Building on the insights shared in Episode 69 – "Emails: What to Write and How Often to Send Them," Elizabeth takes questions from listeners and provides even deeper insights into the world of email marketing.
She shares actionable tips and strategies to help you grow your email list, connect more effectively with your audience, and convert subscribers into loyal customers. Whether you’re just starting to build your email list or are looking for ways to improve your strategy, this episode will give you the tools to take your email marketing to the next level.
Key Takeaways:
How to grow your email list organically and effectively
The best types of content to send your email subscribers
Understanding the importance of segmentation and personalization
Actionable steps to engage your audience and drive conversions
Be sure to tune in for practical tips that you can apply immediately to start seeing results!
43. If Looks Could Sell...But They Do! Web Design with Leila Rader -
00:40:30
Building a strong brand isn’t just about having great products—it’s also about creating a visual identity that resonates with your audience. In this episode, website designer Leila Radar shares her expertise on how to effectively use colors, fonts, and design elements to strengthen your brand and attract your ideal customers.
Leila discusses the key aspects of website design that can help grow your business, including how to create a cohesive and visually appealing online presence. She offers insights on why every element, from typography to color palettes, plays a crucial role in brand perception. If you’ve ever wondered how to make your website more than just a digital storefront, this episode is for you!
Tune in to learn actionable tips that you can apply to your own website design and brand strategy to stand out and grow your business with purpose. Whether you’re just starting out or looking to refine your existing site, Leila’s advice will guide you toward a more professional, polished online presence.
108. Adding Value to Customers by RAISING Your Prices
00:32:01
How do you add value to your customers by raising your prices? There is more to it than just charging more. You provide a better service to your customers when you earn a profit and are able to invest in systems that create more efficiency, allow you to hire knowledgable people, scale your business and improve your product. You provide the best value and can charge what you're worth.
I share what I have learned from spending several years studying business and will dive into this topic of Adding Value to Customers by raising your prices. Don't miss episode 108 with Elizabeth Chapell.
Turn your CRAFT into a CAREER!
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81. Current Quilt Pattern Writing Students: Julia Davis and Kimberly Forman
00:42:28
It's an honor and a privledge to have these two talented women in my Quilt Pattern Writing Course AND on this week's episode, Current Quilt Pattern Writing Students: Julia Davis and Kimberly Forman. Take a glimpse into their lives and their businesses as they share with us their backgrounds, where they are in their business, why they are taking my course and their business goals. Episode 81 of the Craft To Career Podcast.
28 Jul 2023
119. Changes In My Business
00:27:58
Changes In My Business... why am I making them and just exactly what will that look like? As you may know, I am a real proponent of narrow down your niche. I have also recently shared on the podcast (episode 99) about shifting priorities. Today, I will be chatting to you about what I have decided to do with my business. I have spent some time evaluating my goals and priorities and really determining how I am going to measure my success. The changes I will be making are exciting! I hope some of this I share may resignate with you, as you evaluate your business goals as well.
Join me on episode 119 of the Craft to Career Podcast!
Turn your CRAFT into a CAREER!
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156. Coaching Call with Becky: Growing Your Audience and Boosting Sales
00:26:13
In this episode of the Craft to Career Podcast, we dive into a coaching call with Becky, an entrepreneur with a unique niche in English Paper Piecing. While Becky has developed a distinctive product, she's facing challenges in growing her audience and increasing sales.
As we work through actionable strategies to help Becky achieve greater success, you'll discover key insights and tactics that are applicable to any business owner looking to grow their audience and increase sales. Whether you're just starting out or looking to refine your business strategy, this episode provides valuable lessons you can apply to your own business journey.
What You’ll Learn in This Episode:
Niche Marketing: How to identify and capitalize on your unique selling proposition (USP) to stand out in a crowded market.
Growing Your Audience: Effective strategies for attracting and engaging your ideal customers.
Sales Growth: Practical tips for converting your audience into loyal customers and boosting sales.
Business Takeaways: Key insights that work not only for Becky's business but for any creative entrepreneur looking to thrive.
Tune in for a behind-the-scenes look at Becky’s coaching session and walk away with actionable advice to help grow your own business!
Turn your CRAFT into a CAREER!
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Saying Yes to Creativity: Christina Lee on Fabric Design, QuiltCon, and Building a Creative Career
00:44:05
If you've ever struggled with saying yes to new opportunities, this episode is for you! Tune in to hear how Christina Lee, of Sweet Potato Quilts, leans into her passions while balancing a busy, fulfilling creative life.
📢 Listen now and get inspired to embrace your own creative journey!
Links From This Episode:
Sweet Potato Quilts Website - CLICK HERE FloDesk – Try my email marketing platform and save 50% off your first year! Kajabi – Looking for a platform to create and sell courses or a membership? Try Kajabi with my affiliate link here, and I will share my free Kajabi course, on how to use Kajabi to set up your courses and/or membership. 👉 Be sure to subscribe and leave a review if you enjoyed this episode! It helps more creative entrepreneurs find the show, and get great guests for you to enjoy!
14 Mar 2025
Back to Business Basics: Answering Your Most Common Questions for Growth & Success
00:29:58
Have business questions? You’re not alone! In this episode, I’m sharing the most essential business tips that will help you streamline, grow, and succeed.
Top Business Tips Covered in This Episode:
✅ Solve a problem – The foundation of a successful business starts with identifying and addressing a real need. ✅ Focus on ONE product – Selling multiple things at once can be overwhelming. Start with one strong offer. ✅ Create quality content that captures interest – I’ll share strategies on how to create content that truly engages your audience. ✅ Build an email list – Social media is great, but you need to bring your audience off the platform and into your own space.
No matter what stage of business you’re in, it’s always a good idea to pause, evaluate, and ensure you’re focusing your time and energy where it makes the biggest impact.
Links & Resources Mentioned:
📩 FloDesk – My go-to email marketing platform! Use code QUILTERSCANDY to save 50% off your first year.
👉 Don’t forget to subscribe and leave a review for the Craft to Career Podcast! Your feedback helps more entrepreneurs like you grow their dream business.
95. How To Get More People Seeing Your Offer with Michelle Fernandez
00:43:54
Michelle, the Founder and Owner of Michelle Fernandez Media, is a Facebook & Instagram Ad Strategists. She really know her stuff! Michelle shares tips for business success with some marketing strategies sprinkled in as well on Episode 95. Her marketing agency is all about driving more traffic and demand for your offers and help you become more visable to the masses.
I am excited to to have Michelle on the podcast as she is such a telented marketing expert and has so much value to offer!
Turn your CRAFT into a CAREER!
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On the podcast: Saying no- Why you need to and how to do it with Elizabeth Chappell. Learn the art of saying no and find out how liberating that can be! Saying no is not always easy, but it is necessary. Elizabeth shares the why and the how of saying no and how gaining confidence in this area will bring you more joy and further your business success.
17 Nov 2023
134. What We Don't Talk About
00:35:37
What We Don't Talk About with my Twin Sister is all about the emotional rollercoaster that new business owners face. As entrepreneurs, we all have moments of elation and moments of wanting to throw in the towel. Hear Emily's journey thus far into her new business, Unlocking Bright Minds. Her emotions are real, raw and relatable. Hear about the things that general are not talked about enough and insights that can be helpful for new business owners especially.
I am excited to have my twin sister, Emily, share about her experience as a new business owner!
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What do you do when you are in a rut? Maybe you are feeling fatigued, have lost your motivation or are unsure if you have what it takes. Don't worry- it happens! In this episode, Elizabeth shares 7 ways that can help you refocus and find success in your life and in your business, so you can get back in the game!
21 Oct 2021
27. From GAP to Quilting: Christopher Thompson (aka The Tattooed Quilter)
00:45:22
Christopher went from working in NYC with the GAP to moving to Utah for Riley Blake Designs. Learn how he went from being a quilting blogger on the side to making quilting his full time career.
07 May 2021
6. Meet My Therapist - Nicole Saunders
00:28:58
I am a big advocate of mental health. I will be the first to say I meet with a therapist and life coach and I recommend anyone who is feeling stressed or overwhelmed to meet with one, too. In this episode I chat with Nicole Saunders, my therapist, asking some of the big questions that entrepreneurs deal with. I ask her how to cope with some things like imposter syndrome, hustle, comparison. I hope you enjoy hearing from Nicole! Visit Nicole's website here: NICOLE SAUNDERS
26 Apr 2024
154. Scaling Your Business: Lessons from Floral Watercolor Artist Alex Kincaid
00:58:29
Alex Kincaid, a floral watercolor artist who has successfully grown her business through teaching and licensing her art, shares valuable lessons for entrepreneurs.
What You’ll Learn:
The Power of Memberships: Alex explains how creating memberships has helped build a strong community and grow her business.
Surrounding Yourself with Success: How connecting with successful individuals can fuel your personal and business growth.
What Works and What Doesn’t: Insights into what truly makes a difference in growing a business and what to avoid.
Lessons on Scaling: Alex discusses how her business scaled, offering practical tips for those looking to grow a creative business.
If you're looking to take your creative business to the next level, this episode will inspire and provide actionable strategies to help you succeed.
Turn your CRAFT into a CAREER!
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44. Turning Art into Business: Mindy Young’s Journey to Success with Surface Pattern Design
00:36:30
Mindy Young, the creative mind behind Indy Bloom Designs, shares her inspirational journey from a watercolor artist to a successful entrepreneur. In this episode, Mindy reveals how she transformed her passion for art into a profitable business, creating stunning surface pattern designs that are now featured on products worldwide.
If you’ve ever wondered how to turn your creative talent into a business, Mindy’s story is full of practical advice and motivational insights. Learn how she overcame challenges, found her niche, and grew her brand into a successful venture.
In this episode, you’ll learn:
The journey of a watercolor artist turned business owner: How Mindy started in art and transitioned into the world of surface pattern design.
Turning passion into profit: Strategies for monetizing your creative work and building a business around your art.
Overcoming entrepreneurial challenges: Mindy shares lessons learned and the steps she took to navigate the ups and downs of entrepreneurship.
Insights on scaling a creative business: How Mindy grew her brand, expanded her offerings, and continues to thrive in a competitive market.
Finding your niche and brand: The importance of discovering what makes your art unique and how to position it in the market.
Whether you're an artist, designer, or aspiring entrepreneur, this episode is filled with actionable advice to help you grow your creative business.
117. Quilt Pattern Alumni Radha Weaver on Sustainability
00:41:07
Quilt Pattern Alumni Radha Weaver on Sustainability is one you wont want to miss! Radha is a textile pro, and quilt pattern designer based in San Francisco, California. She creates unique and modern patterns not only for your home but even your wardrobe! Radha has an incredible knowledge of fabrics, a sense of humor and amazing creativity. We talk about ethics, upcycling and sustainability and what she is doing in the quilt industry. She also shares what she offers and just what you can learn in her Quilt Your Jeans Course!
I am thrilled to have Radha, an Alumni from my Quilt Pattern Writing Course, share what she has been doing with her business since completing the course. Listen to episode 117 of the From Craft to Career Podcast!
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168. Building a Successful Career in Quilt Pattern Writing with Jennifer Long
00:34:56
In this episode, Elizabeth Chappell sits down with Jennifer Long, one of the most skilled and experienced quilt pattern writers in the industry. Jennifer shares her journey, offering valuable insights into the intricacies of writing quilt patterns and the essential steps for building a successful career as a pattern designer.
What You’ll Learn in This Episode:
The Art of Pattern Writing: Tips and tricks for creating clear, professional, and marketable quilt patterns.
Overcoming Challenges: Common pitfalls in the pattern writing process and how to avoid them.
Building Your Brand: Strategies for establishing a reputation as a trusted pattern designer.
Exciting Announcement: A special reveal for all current and aspiring quilt pattern writers—tune in to hear the big news!
Whether you're just starting out or looking to refine your pattern writing skills, Jennifer’s advice will help you take your business to the next level.
Listen now for inspiration, practical advice, and a sneak peek at an exciting opportunity for quilt pattern writers!
Turn your CRAFT into a CAREER!
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From Day Job to Shark Tank: Mike from Legit Kits on Growing a Creative Business
00:44:31
Ever wondered what it takes to turn a creative passion into a thriving business? In this episode, I chat with Mike from Legit Kits, a Foundation Paper Piecing (FPP) company that was recently featured on Shark Tank!
Mike shares his journey—from balancing his day job to scaling his FPP business and landing a spot on national television. He offers invaluable insights into growing a creative business, overcoming challenges, and staying true to your vision.
We dive into: ✨ Mike’s career outside of quilting and how it influences his business ✨ The evolution of Legit Kits and what’s driven its success ✨ Behind-the-scenes of Shark Tank—what the experience was really like ✨ Practical tips for creatives looking to build and expand their own businesses ✨ The mindset shifts that helped Mike push past obstacles and keep growing
Mike is real, down-to-earth, and full of motivation for entrepreneurs and makers alike. Whether you're just starting or looking for fresh inspiration, this episode is packed with wisdom you won’t want to miss!
🎧 Listen now and get inspired to take your creative business to the next level!
FloDesk - Try my email marketing platform and save 50% off your first year!
Kajabi - Looking for a platform to create and sell courses or a membership? Try Kajabi with my affiliate link jere, and I will share my free Kajabi course, on how to use Kajabi to set up your courses and/or membership.
👉 Don’t forget to subscribe and leave a review if you enjoyed this episode! It helps more creative entrepreneurs find the show.
11 Mar 2022
44. Starting a Quilting Magazine: Kiley Ferons of Modish Quilter’s Journey to Success
00:29:08
Kiley Ferons, the founder of Modish Quilter, shares her inspiring journey from taking Quilters Candy’s Quilt Pattern Writing Course to launching her very own quilting magazine. In this episode, Kiley opens up about the creative process, challenges, and breakthroughs she experienced along the way as she turned her passion into a thriving business.
Kiley’s new magazine is a fresh take on traditional quilting publications, offering something unique to quilters who crave inspiration and practical resources. Learn how she used the skills she gained in the Quilt Pattern Writing Course to propel her business forward and how she’s carving out a space in the competitive quilting industry.
In this episode, you’ll discover:
Kiley’s entrepreneurial journey: How taking a course led her to start Modish Quilter magazine and the steps she took to turn her vision into a reality.
What makes her magazine different: The unique features of Kiley’s publication that set it apart from traditional quilting magazines.
Overcoming the challenges of starting a new business: Kiley shares the lessons she learned while navigating the ups and downs of launching a new venture.
The importance of community and networking: How Kiley built her business by connecting with other quilters and tapping into the resources around her.
How the Quilt Pattern Writing Course helped: The skills Kiley gained from the course and how they played a pivotal role in her business success.
Whether you dream of starting a magazine, growing your creative business, or simply want to be inspired by Kiley’s success, this episode is filled with valuable insights that will help you take your own business to the next level.
Quilt Pattern Writing Course alumni, Lina Owen, is narrowing her niche and it’s so cool! Lina’s first language is Spanish, and she has seen and felt the void of Spanish quilt patterns and quilting classes. Lina is providing for those quilters which wouldn’t normally be able to quilt because of a language barrier.
It can be scary to narrow your niche, but it really is the best way to grow your business. It’s also a great way to have a business you are passionate about.
See what amazing things are coming up with Lina Owen in the Craft to Career Podcast.
Turn your CRAFT into a CAREER!
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18. Having a Creative Side Business with Sarah Ruiz
00:40:01
Are you dreaming of starting your own creative side business, but feeling uncertain about balancing it with a full-time career? Meet Sarah Ruiz, a NASA engineer by day and a quilterpreneur by night! In this episode, Sarah shares how she manages both a demanding engineering career and a thriving quilting business.
Her journey offers a dose of inspiration and practical advice for anyone looking to juggle a full-time job with pursuing a passion project. Sarah’s story proves that it is possible to make time for your dreams while managing other responsibilities. Tune in for encouragement and insights that could help you take the leap into starting your own creative side hustle!
If you've ever wondered if it's truly possible to juggle two careers, this episode will help you find the answers—and the motivation—to move forward with your dreams.
68. Defining True Business Success with Elizabeth Chappell
00:27:30
Have you ever stopped to think about what success truly means to you? In this introspective episode, Elizabeth Chappell encourages you to reflect on your business journey and reframe what success looks like. It’s not just about numbers, profits, or reaching a set goal; it’s about creating something that brings you joy while serving others. Elizabeth dives deep into how you can align your business aspirations with your values, and how that connection can lead to long-term, fulfilling success.
As entrepreneurs, it's easy to get caught up in external measures of success—like followers, sales, and accolades. But what if you could measure success in a way that fills you with purpose and energy every day? This episode will help you define success on your own terms and re-focus on what truly matters to you and your business.
Key Takeaways:
How to define your personal and professional success beyond traditional metrics
Why aligning your business with your passions is key to sustained fulfillment
The importance of serving both your customers and yourself in your business journey
How to integrate self-reflection into your business practices for long-term success
Get ready for some daydreaming and reflection as you embark on your journey to success—your way!
36. Starting a Creative Business with Emily of Homemade Emily Jane
00:28:50
Starting a new creative business and need some inspiration? Meet quilter, pattern designer and teacher- Emily of Homemade Emily Jane. Learn specific ways Emily has tailored her business to grow.
09 Feb 2024
142. 50,000 + Followers in a Month
00:46:27
It took me 7 years to get 45,000 followers on Instagram. Then in one month I gained over 50,000 followers!
What made the difference? How did I do in one month what took me 7 years to do?
Learn tangible, take-away tips to help you grow your audience on Instagram.
Growing a following on social media is one of the best (and free) ways to market your business.
And yes! There are tips that will help you have more success.
Listen to the ups and downs of growing a social media following with me.
Turn your CRAFT into a CAREER!
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67. The Business of Quilt Pattern Design with Elizabeth Chappell
00:41:51
If you're dreaming of turning your passion for quilting into a profitable business, this episode with Elizabeth Chappell will inspire and empower you to take the next step. Elizabeth, the founder of Quilters Candy, dives into the practical aspects of running a successful quilt pattern design business.
From defining your niche to creating a consistent brand and building an audience, Elizabeth shares invaluable insights that will help you set the foundation for success in the quilt pattern design industry. Whether you're just starting or looking to take your existing business to the next level, you’ll walk away feeling motivated with clear, actionable steps.
Key Takeaways:
The importance of creating a unique brand for your quilt patterns
Tips for managing the business side of pattern design, from pricing to marketing
How to build a loyal following and connect with your audience
Overcoming challenges and staying motivated on your entrepreneurial journey
Tune in for a deep dive into the world of quilt pattern design and get inspired to start or elevate your own business!
We don't typically talk about the emotional side of running a business. However, as a business owner, protecting your mental health is essential. Running a business is a rollercoaster of emotions. In episode 87. How To Emotionally Protect Yourself, I share some common emotionally draining things that we experience and how to better cope with them.
Turn your CRAFT into a CAREER!
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175. Linda Pacini’s Baby Lock Journey: From Novice to Sewing Industry Leader
00:51:15
In this inspiring episode, Elizabeth Chappell interviews Linda Pacino, Director of Training and Education for Baby Lock, who brings over 20 years of experience in the sewing industry. Linda leads a team of professional trainers dedicated to empowering consumers and retailers with exceptional education and resources.
Linda shares her incredible journey to landing her dream job, offering valuable insights for anyone pursuing their passion. Her reflections are both uplifting and practical, encouraging us to embrace our unique gifts and talents to make a meaningful impact in our communities.
Key Highlights:
Linda’s career journey: From her early experiences to becoming a leader at Baby Lock.
The importance of fostering creativity and education in the sewing industry.
Encouragement for individuals to recognize and share their talents with the world.
Practical advice for balancing ambition with authenticity.
Whether you’re a sewing enthusiast or looking for a dose of inspiration, Linda’s story will resonate with you.
Tune in for an insightful conversation that reminds us all to embrace our potential and share what we have to offer with confidence!
Turn your CRAFT into a CAREER!
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140. Online Courses and Social Media Growth with Amelia McCall
00:52:08
Amelia Mccall of Mother Sews Best gained over 50 THOUSAND followers on Instagram in ONE DAY. She is an online educator for mom's who want to sew clothing for their kids. Learn how Amelia has grown her business (for free) and is now earning more than she ever thought she could. Amelia shares what she offers in her business, what she plans to do going forward, and shares tips with you that can help you turn your craft into a successful career.
Elizabeth Chappell talks about simplicity and how less really gets you more in business. She walks through three areas where you can really simplify your business aproach. As you nail down your why, work on your wording and your marketing approach, your success will go up! When you follow the guidance in this podcast... that weight of overwhelm will fall off your shoulders. Simplify and make sure you offer value to your customers and you will experience more freedom and joy in your business.
Turn your CRAFT into a CAREER!
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151. Creative Business Coaching Call with Ellene of Brave Nouvelle
01:02:51
Ellene, the creative mind behind Brave Nouvelle, has made a seamless transition from art teacher to creative business owner. With years of experience teaching various forms of art, she recently channeled her passion for artistic expression into a business. A self-proclaimed quilt enthusiast, Ellene adds a personal touch to every quilt by incorporating unique embellishments, such as macrame, that set her work apart.
In this coaching call, we dive into how Ellene can take her creative business to the next level by expanding into teaching these techniques, a natural progression as many of her followers have expressed interest in learning from her.
Key topics covered:
Creative Business Evolution: How Ellene transitioned from teaching art to building a successful creative business.
Artistic Elements in Quilting: Ellene’s passion for combining traditional quilting with macrame and other embellishments.
Expanding the Business: How to turn a creative passion into a teachable product and monetize it by offering workshops or courses.
Customer Engagement: Strategies for offering what her audience has already been asking for—teaching these unique quilting techniques.
This episode is perfect for anyone looking to merge their creative talents with business success. Whether you're a seasoned quilter, an artist exploring new opportunities, or someone curious about how to teach your craft, Ellene's journey and insights will inspire you to take the next step in your creative business.
Turn your CRAFT into a CAREER!
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170. Becoming Educators, Gaining Confidence and Becoming "Good Enough"
00:49:00
In this episode, Elizabeth Chappell interviews Kim Sandberg, the Education Manager at Handi Quilter and a passionate quilting educator. Kim brings a wealth of knowledge and inspiration to the table, offering insights into topics that resonate deeply with quilters and educators alike.
Key Topics Discussed:
Building Confidence: How to overcome self-doubt and the question, "Am I good enough?"
Educator Essentials: Tips for avoiding common pitfalls as a quilting instructor.
Marketing Mastery: How to effectively promote your quilting skills and classes.
The National Educator Program: An exciting opportunity for quilters passionate about teaching and sharing their craft.
Whether you're a seasoned long-arm quilter, an aspiring educator, or simply looking to enhance your quilting journey, Kim’s advice will leave you feeling inspired and empowered.
Tune in to hear Kim’s actionable tips and discover how you can take your quilting and teaching skills to the next level!
Turn your CRAFT into a CAREER!
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23. An Unknown Route To Success With Shannon Brinkley
00:51:33
Most people think growth and success comes from a large following on social media. For a quilter, they think writing quilt patterns is the best way to get income. Surprise! There is a better way. Guest Shannon Brinkley shares all about it.
22 Apr 2022
50. The Power of Quilting Friends: Building Supportive Relationships for Your Entrepreneurial Journey
00:52:10
Building a business is a challenging yet rewarding experience, and having the right kind of support can make all the difference. In this episode, we discuss the importance of surrounding yourself with quilting friends who share similar interests and goals. These friendships are not just about having fun and enjoying the craft; they play a crucial role in supporting your entrepreneurial adventure.
We dive into how your quilting community can uplift you, provide advice, share valuable business tips, and help keep you motivated when times get tough. Whether it's brainstorming new ideas, offering constructive feedback, or simply being there for a chat, having a circle of like-minded friends can give you the confidence and strength to keep pushing forward in your creative business.
Key Takeaways:
The role of community: How being surrounded by quilting friends with similar goals can provide emotional and professional support.
Accountability: How friends can help you stay on track with your business goals and remind you of your potential.
Sharing knowledge and growth: Learn how swapping ideas and strategies can lead to new opportunities for both your business and personal growth.
The value of networking: Why building a network with those who understand your creative journey is essential for long-term success.
If you're feeling alone in your entrepreneurial journey, this episode will show you why creating or joining a supportive group of quilting friends can make all the difference. Let’s dive in and explore how these relationships can truly elevate your business and your life!
In episode 164 of the Craft to Career Podcast, Elizabeth Chappell talks with Minki Kim, a fine arts major turned sewing illustrator, fabric designer, and author. Minki’s artistic background as a sculptor has profoundly influenced her current work, where she uses fabric, thread, and her sewing machine to create stunning sewn illustrations.
What You’ll Learn in This Episode:
Art Meets Fabric: Minki shares how she transitioned from fine arts and sculpture to the world of fabric and sewing.
Sewn Illustrations: Discover the unique techniques Minki uses to transform thread and fabric into works of art.
Creative Process: Minki’s insights on how to approach creativity and turn artistic passion into a thriving career.
Fabric and Sewing Design: Hear how Minki also ventured into fabric design and authored books that share her craft with others.
Minki’s journey is a true testament to the power of blending traditional art with modern techniques, proving that there are no limits to where your creativity can take you. Whether you’re an aspiring artist, quilter, or designer, Minki’s story will inspire you to follow your artistic passions and explore new avenues for creative expression.
Tune in to learn from Minki Kim’s inspiring path and discover how you can use your artistic talents in unexpected ways!
Turn your CRAFT into a CAREER!
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57. WHERE IS SHE NOW: Follow up coaching call with Erin Grogan
00:42:48
It's been almost a year since Erin's first coaching call, and she's made some incredible strides in her quilting business! In this follow-up call, we check in on her progress, explore what strategies have worked, and dive into the steps she’s taken to grow her business. Erin shares how she implemented the advice from our first conversation and how it has made a real difference in her success.
What specific actions did Erin take that boosted her business? How has she found success in areas like marketing, audience growth, and product offerings? Plus, Erin has some exciting plans for the future that you won't want to miss!
Key Takeaways:
Effective Strategies: What has brought Erin success and how it can help you.
Business Growth: Key actions Erin took to boost her brand visibility and sales.
Looking Ahead: What’s next for Erin’s business—new goals, new products, and fresh ideas!
This episode is a must-listen for anyone looking for inspiration and tangible takeaways from someone who has been there, done that, and is continuing to evolve their business.
49. Is Etsy Right for Your Business? Insights from Lauren Keplinger
00:46:05
If you’re wondering whether selling on Etsy is a good fit for your business, look no further than this episode with Lauren Keplinger. Lauren is an Etsy shop owner who has turned her shop into a successful business, and now she helps others do the same through coaching.
In this episode, Lauren shares her experience and expertise on how Etsy can be a powerful platform for growing your business, but also what it takes to succeed. She covers the benefits of Etsy, the challenges sellers face, and how to optimize your shop for visibility and sales.
In this episode, you’ll learn:
Etsy basics: Why Etsy can be a great platform for creatives looking to sell their products online.
Shop optimization: Practical tips on how to make your shop stand out and drive traffic to your listings.
Common pitfalls: The challenges that come with selling on Etsy and how to avoid them.
Coaching advice: How Lauren coaches Etsy sellers to build a meaningful and sustainable income through the platform.
Whether you’re new to Etsy or thinking about opening your own shop, this episode is packed with valuable insights and actionable advice for building a successful Etsy business.
Learn from Lauren Keplinger and discover if Etsy is the right choice for you and your products!
Can You REALLY Make Good Money as a Quilter? Here’s the Truth!
00:28:09
Do you wonder if it’s really possible to earn money as a quilter or creative entrepreneur? You’re not alone! I recently came across this question in a Facebook group, and the answers shocked me—most people believed you could make a little money, but not a real income.
Well, I’m here to tell you that’s simply not true. Not only do I make a great income as a quilter, but so do many others in this industry—an industry, by the way, that’s worth over a billion dollars and continues to grow every year!
The real question isn’t if you can make money, but how you can do it. In this episode, I break down the tangible steps you need to take to turn your creative passion—whether it’s quilting, sewing, cooking, or art—into a profitable business.
In This Episode, You'll Learn:
✔ Why the idea that "quilters can't make good money" is a myth ✔ Key steps to start (or grow) your creative business ✔ How to shift your mindset and see the real opportunities in front of you
If you've ever dreamed of making a full-time income (or even just extra cash) doing what you love, this episode is for you!
Resources & Links:
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03 Feb 2023
94. How to Run Your Business Better with Stacy Tuschl
00:35:23
In episode 94, I interview Stacy Tuschl who shares insightful information about how to run your business better.
Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today. Stacy is a bestselling author, and founder of Well Oiled Operations - helping small business owners around the world create systems that facilitate growth by promoting team accountability and eliminating the common challenge of the CEO's time and energy limitations becoming the bottleneck in scaling the business. The top rated Well Oiled Operations podcast now has almost 2 million downloads where she’s interviewed guests like Suze Orman. Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration.
I am excited to have Stacy on the Craft to Career Podcast to talk about how you can run your business better!
Turn your CRAFT into a CAREER!
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48. Managing Health While Running a Business with Belle of Seams So Me and Alexa of The Wannabe Grandma
00:43:18
Running a business while dealing with health challenges can feel overwhelming, but it is possible to succeed with the right strategies in place. In this episode, podcast host Elizabeth Chappell speaks with two inspiring entrepreneurs—Belle of Seams So Me and Alexa of The Wannabe Grandma—who share their personal journeys of managing their health while growing and running successful businesses.
Belle and Alexa open up about the daily realities of balancing health issues with entrepreneurship. They discuss the adjustments they've made to maintain productivity, stay motivated, and ensure their businesses thrive despite personal challenges. Their stories offer encouragement for anyone facing similar struggles and show that with the right mindset and support, you can overcome obstacles and keep moving forward.
In this episode, you’ll learn:
Balancing work and health: Discover how Belle and Alexa manage to stay productive and focused while navigating their health challenges.
Adapting your business: Learn practical tips on adjusting your work routine to accommodate health needs without compromising your business’s success.
The importance of support: Find out how both guests leaned on community and resources to help them manage their businesses while taking care of themselves.
Mindset matters: Hear about the mindset shifts that helped them stay resilient through tough times.
Whether you're managing a health issue or just looking for more ways to adapt your business to better suit your lifestyle, this episode is packed with valuable insights and real-life examples of how to thrive, no matter what you're facing.
In episode 171 of the From Craft to Career Podcast, Elizabeth Chappell chats with Mary Davis of Mary Go Round Quilts about her inspiring journey of hosting a summit. Mary opens up about the process, challenges, and rewards of organizing an event that not only showcased her products but also connected her with her community in a meaningful way.
What You’ll Learn in This Episode:
Insights into hosting a summit: What worked and what Mary learned along the way.
Fresh marketing strategies to creatively share your product with a wider audience.
Tips for exploring new ways to connect with your audience and grow your quilty business.
How to overcome the fear of trying something new and embrace innovative approaches.
If you’re looking for unique ways to market your business or want to spark fresh ideas, this episode is a must-listen! Tune in to hear Mary’s inspiring story and gain actionable insights for your entrepreneurial journey.
Get ready to think outside the box and take your business to the next level!
Turn your CRAFT into a CAREER!
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In this episode, Elizabeth shares about her recent diagnosis with ADHD and how she has found that what she felt was a disadvantage has actaully given her the advantage in the entrepreneural world. Her goal for this episode is to empower you! If there are things in your life that feel like a hinderance, Elizabeth invites you to look at them differently and see the positives.
Turn your CRAFT into a CAREER!
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139. Fabric Artist and College Athlete, Trey Stewart
00:28:43
Trey Stewart is a college athlete and clothing designer. He upcycles quilts turning them into clothing for professional athletes and celebrities. His company, Default Happiness, combines mental health awareness, art, fabric, and fashion.
In this episode of the Craft to Career podcast, Stewart shares how he started sewing and what his dreams are.
Learn how Trey is turning his CRAFT into a CAREER.
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Learn a new way to answer the question, what should I do? This favorite life, hack of mine, can answer anything from health, to business, to friendships and more.
Learn a secret tip that will help you with just about any situation!
Turn your CRAFT into a CAREER!
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39. How He Turned Quilting Into A Career with Giucy Giuce
00:49:31
On the podcast this week, How He Turned Quilting Into a Career with Giucy Giuce, Giuseppe shares his journey into the quilting world. Join in and hear his inspiring story and insights in the world of quilting and design!
01 Mar 2024
145. Free PR help from Gloria Chou
00:45:57
Learn how to get featured in magazines and articles to grow your business. No paying, no algorithms to worry about, just you sharing what you love and building your credibility.
Gloria works with creative entrepreneurs to help them get features in different media outlets. Learn some amazing tips from her and get her free downloads and helps.
Turn your CRAFT into a CAREER!
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Hosting a Collaboration with Cindy Hilfiger. Recently, Cindy participated in a collabortion with other Quilt Pattern Writing Course alumni. She shares what this collaboration looked like, what she learned from it and what success has come from participating in it. Don't miss this episode as it will be helpful for you to implement into your business strategies.
Turn your CRAFT into a CAREER!
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The Problem Your Business Must Solve (And How to Find It)
00:20:00
If you’re running a business—or dreaming of starting one—there’s one thing that can make or break your success: solving a real problem.
In this episode, I’m diving into why identifying the specific problem your business solves is so powerful, and how it shapes everything from your marketing to your products. We’ll talk about:
Why a “nice idea” isn’t enough
How to figure out the actual problem you solve (hint: it might not be what you think)
What happens when you get crystal clear on your audience’s pain points
Simple ways to test if your offer is truly meeting a need
Whether you're just starting out or feeling stuck in your current offer, this episode will help you get back to the root of what makes a business thrive: solving a problem people actually care about.
🎧 Tune in and let’s uncover the heart of your business together.
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06 Jan 2023
90. Meet My Team Part 1
00:52:38
This week, I take you behind the scenes and interview some of my employees (the other half to follow in a few weeks). I'm excited for you to meet Jamie McPheeters, Shannon Boyer and Kelli Marshall. In Episode 90, find out how I found them, what they do for me and ideas that I hope you find helpful when you are ready to hire help for your business.
Turn your CRAFT into a CAREER!
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Join in a coaching call with quilt pattern designer Erin Grogan. Erin reached out to Elizabeth for a coaching call when she wasn't sure why her business wasn't growing. She had taken many steps to help her business grow and was frustrated that she wasn't seeing her hard work pay off.
Erin was first introduced to the quilting world through garment sewing—she discovered quilt coats and fell in love with the quilting process. From this new-found passion Erin built her business, Love Sew Modern, and hopes to be the go-to resource for modern quilt patterns. Erin's motto is design, inspire, teach, and she is ready to take her business to the next level.
In their coaching call Erin and Elizabeth discuss:
Narrowing the focus of your business
Building the business of your dreams
Blogging success
Growing exposure
Converting followers into sales
18 Oct 2024
174. Thinking of Hosting a Live Event? Lessons I've Learned.
00:31:53
Have you ever thought about hosting a live event for your business? In this episode, Elizabeth Chappell reflects on her experiences organizing live events, sharing the valuable lessons she’s learned along the way. From planning to execution, Elizabeth provides practical advice to help you create memorable and impactful events that leave your attendees inspired and engaged.
Key Takeaways from This Episode:
Planning Essentials: How to set clear goals for your event and create a seamless experience for attendees.
Managing the Details: Tips for handling logistics, from securing venues to coordinating schedules.
Avoiding Common Pitfalls: Lessons learned from challenges and what Elizabeth would do differently next time.
Creating a Memorable Experience: Ideas for connecting with your audience and making your event stand out.
Post-Event Reflection: How to gather feedback and use insights to improve future events.
Whether you're hosting a workshop, retreat, or conference, this episode is packed with actionable tips to ensure your event goes off without a hitch. Elizabeth also offers encouragement for stepping out of your comfort zone and creating experiences that bring people together in meaningful ways.
Tune in to learn how to confidently plan, host, and execute live events that elevate your business and delight your attendees!
Turn your CRAFT into a CAREER!
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153. Coaching Call with Alexis Galloway: Adding a New Course
00:57:44
In this coaching call, Alexis Galloway, a successful businesswoman and expert in teaching embroidery, shares her journey and vision for scaling her business. Already well-versed in business skills, Alexis is now ready to take her business to the next level by adding a new course to her offerings.
Join us as we discuss:
Business Growth: How Alexis plans to expand her services and grow her audience with a new course.
Course Creation: Insights into the process of developing a course and what she considers when adding new offerings.
Mindset for Success: Learn how successful business owners like Alexis approach the next steps and challenges in scaling their businesses.
Actionable Strategies: Key takeaways and strategies for anyone looking to uplevel their own business.
Whether you're already running a successful business or just getting started, this episode offers valuable insights into taking your business to new heights.
Turn your CRAFT into a CAREER!
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60. 16 Creative Ways to Earn Money as a Quilt Pattern Designer
00:33:45
Are you a quilt pattern designer looking for ways to diversify your income? There are numerous opportunities to monetize your creative skills beyond just selling patterns. In this episode of the Craft to Career Podcast, Elizabeth Chappell explores 16 effective strategies that can help you turn your passion for quilting into a sustainable and profitable business. Whether you're a seasoned designer or just starting out, these income streams can help you build a more lucrative business in the quilting industry.
By diversifying your income streams, you not only increase your earning potential but also reduce the risk of relying on a single revenue source. Start implementing these strategies and see how they can transform your quilting business.
Join me for a candid conversation about something that is near and dear to my heart. Something that has actually come full circle. Hear what I have learned about working with dream collaborators in this weeks episode, 82. How to Work with Dream Collaborators. Learn what a Dream 100 List is and how to identify your Dream 100. How do you build connections and get in front of others audiences? I become vulnerable and share some cautionary tales from my own experiences and some great tips!
21 Jun 2024
161. Why Some Succeed (and Others Don’t)
00:40:13
Why do some people achieve success while others struggle? In this episode, Elizabeth Chappell dives into the critical role of mindset and its impact on success. She unpacks the "bell curve" concept and explores five distinct thought processes we all experience as business owners or customers. These mindsets have a profound effect on our ability to thrive in business and life.
Elizabeth also shares valuable marketing and business insights, including a behind-the-scenes look at her latest creative business venture. Her journey is full of lessons and inspiration for those looking to infuse fun and innovation into their own entrepreneurial pursuits.
Key Highlights:
Understanding the "bell curve" and how it applies to business and customer behavior.
Five common mindsets that can make or break your success.
How to identify and shift unhelpful thought patterns.
Behind-the-scenes details of a fun, new business idea to spark your own creativity.
Whether you're an entrepreneur or just looking to level up your mindset, this episode is packed with insights and inspiration to fuel your success.
Tune in to discover how changing your mindset can transform your business and your life!
Turn your CRAFT into a CAREER!
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Dylan Mierzwinski (@Bydylanm) is an accomplished surface pattern designer and Skillshare instructor who has made a name for herself in the creative world. Her designs have been featured in high-profile brands such as Magnolia, Anthropologie, and Martha Stewart. In this episode, Dylan shares her journey from aspiring artist to successful entrepreneur, detailing how she built a thriving career around her art and teaching.
Dylan’s unique approach to pattern design and her process for creating work that resonates with brands like Anthropologie are just a few of the insights you’ll hear. Whether you're an aspiring artist or someone looking to expand your creative career, Dylan's story is full of practical advice, inspiration, and a behind-the-scenes look at how she achieved her success.
Key Takeaways:
Building a Career as an Artist: How Dylan transitioned from a beginner artist to one of the top teachers on Skillshare.
Partnering with Big Brands: Insights into how her designs ended up in major brands like Magnolia, Anthropologie, and Martha Stewart.
Teaching Your Craft: How to build an educational platform and share your expertise with a wider audience.
Creative Process: Dylan shares her approach to surface pattern design and how she infuses personal style into each project.
Advice for Aspiring Artists: Dylan’s tips for building confidence in your work, finding your niche, and standing out in a crowded creative market.
Don’t miss this inspiring conversation with one of the most successful surface pattern designers in the business. You’ll walk away with valuable lessons and actionable insights that can help you elevate your creative career.
20. An Unexpected Career with Allie of Exhausted Octopus
00:54:57
On the podcast this week, An Unexpected Career with Allie of Exhausted Octopus, we hear Allie's story of how posting a personal diary of her quilts on Instagram lead her right into a new career- which took her by complete surprise! Find out how you might also find inspiration for success, in unexpected ways, as you listen to this week's Craft to Career Podcast.
20 Oct 2023
130. Quilt Pattern Design with Lindsey of Pen and Paper Patterns
00:44:46
I am happy to have Lindsey of Pen and Paper Patterns on the podcast! Lindsey is a talented pattern designer who shares how her career started and how she has grown and evolved as a business owner. Hear what has worked for her, what she has been intentional about and how things have unfolded since her start in 2016. This will be an insightful episode for new creative business owners and pattern designers a like!
Join us on episode 130. Quilt Pattern Design with Lindsey of Pen and Paper Patterns
Turn your CRAFT into a CAREER!
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Why You Need an Email List (and How to Make It Work for You)
00:26:56
Let’s talk about email lists—why you need one, how to grow it, and what to actually send. I’ll walk you through my best-performing opt-ins (including the one I keep sharing even though I think everyone already has it), ideas for what to say in your emails, and how to sound like a real human being—not a robot. Plus, I’ll share the #1 rule when it comes to building your list: be kind to yourself. Small steps matter.
In this episode, you’ll learn:
Why email is more powerful than social media (when done right)
How to pick an opt-in that attracts the right people
The real secret to writing emails people actually enjoy
My go-to email content ideas when I’m not sure what to say
How to get started with my course, FloDesk Made Easy
Resources mentioned:
FloDesk Made Easy – My course to help you create opt-ins and send emails with confidence
Kajabi Course - My FREE course teaching how to use Kajabi for selling online courses and memberships
27 Jan 2023
93. Online Marketing with Fabric Shop Owner Laura of Global Fiber Shop
00:56:02
This week we talk about owning an online business and what that looks like. Episode 93, Online Marketing with Fabric Shop Owner Laura of Global Fiber Shop, is full of ideas and helpful information- especially if you are thinking about opening up a new online creative business yourself.
I am excited to introduce you to Laura!
Turn your CRAFT into a CAREER!
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Learn all about Baby Lock and what they have to offer in episode 135. Baby Lock Ambassador, Educator and Products. Patty, who manages Baby Lock's training and education department, answers all sorts of questions one may have and shares about the many features that the Baby Lock Brand offers in their machines. If you have wanted to sell, use their machines, become an Abassador or learn about their products- this episode is for you!
Turn your CRAFT into a CAREER!
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56. My Journey to Fabric Designer and Published Author
00:43:57
In this candid and heartfelt episode, host Elizabeth Chappell opens up about her personal journey to becoming both a fabric designer and a published author in the quilting industry. Elizabeth takes you behind the scenes of her creative career, sharing the ups, downs, and everything in between as she navigated the world of quilting and design.
From her initial interest in quilting to the moment she decided to pursue a career in the quilting industry, Elizabeth discusses the challenges and triumphs that have shaped her journey. She goes into detail about the process of becoming a fabric designer, the steps she took to get her designs into the world, and how she made her dream of publishing her own books a reality.
Whether you’re a fellow quilter looking to break into the industry, an aspiring author, or simply someone who enjoys hearing the stories of successful entrepreneurs, this episode is packed with insights, inspiration, and practical advice. Elizabeth’s vulnerability and honesty will resonate with anyone looking to pursue their creative passions while building a business.
Key Takeaways:
Starting the Journey: Hear how Elizabeth’s passion for quilting turned into a desire to build a career in the quilting industry.
Becoming a Fabric Designer: Learn the steps Elizabeth took to create her own fabric line and what it took to bring her designs to life.
Publishing a Book: Elizabeth shares how she navigated the world of publishing and became an author in the quilting space.
Personal Reflections: Get an inside look at the challenges Elizabeth faced and how she overcame them to build her dream career.
This episode is for anyone dreaming of turning their creative passion into a career, and Elizabeth’s story will inspire you to take the next step in your own journey!
92. Coaching Follow Up: Jemima of Tied With a Ribbon
01:14:02
Six months ago, I held a Coaching Call with Jemima Flendt. Hear what she has learned, implemented and pivoted with and found success with. She shares her process as well as some exciting things happening in her business. Learn from her experiences and apply those things into your business. Find out more on this week's podcast, episode 92.
Turn your CRAFT into a CAREER!
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Suzy Quilts, one of the most successful modern quilt pattern designers, shares her journey from starting out as a hobbyist to becoming a full-fledged business owner. She dives into how a simple blog, helped by a friend's advice, played a key role in growing her quilting business.
In this episode, Suzy discusses:
The Power of Blogging: How starting a blog helped Suzy connect with her audience, build trust, and promote her designs.
Creating a Successful Blog: Tips on crafting content that attracts readers, converts them into customers, and keeps them coming back for more.
The Importance of Dreaming Big: Suzy's experience shows how thinking big and taking bold steps can open doors to bigger opportunities and successes in the quilt industry.
Whether you're a seasoned quilter or just starting out, Suzy's insights will inspire you to grow your business, leverage blogging, and reach for bigger goals in your creative journey.
On episode 118, Prairie Quilt Co, Cottage Laine and Abby Maed, three of my Quilt Pattern Writing Course alumni, share their stories and business journey since completing the course. They each have unique skills and are talented business owners who offer tips they have learned along their way. You are sure to gain ideas and guidance for your own business as they each share their journey.
I am thrilled to have these 3 quilterpreneurs share their journey with us on the Craft to Career Podcast!
Turn your CRAFT into a CAREER!
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78. Business Success (and getting a patent for a product!) with Jenae Alves
00:47:53
Business Success (and getting a patent for a product!) with Jenae Alves will be so helpful to those who are curious about patenting their product. Hear Jenaes story of becoming a long arm quilter and creating a ruler for her process. You won't want to miss her insight and her great ideas for goal setting and business success.
Turn your CRAFT into a CAREER!
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Lyric Kinard is an award winning artist with a passion for sparking the creativity that she knows each of her students posses. In episode 127: Academy for Virtual Teaching with Lyric Kinard, she shares all about Global Quilt Connection and the Academy For Virtual Teaching. If you interested in teaching or are a teacher of any sort including in- person, online, a presenter etc, this episode is for you! Tune in to learn more about the acadeny for educators and see what resources are available for you!
I am so excited to have Lyric Kinard on the podcast!
Turn your CRAFT into a CAREER!
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One of the best ways to bring a steady income is no secret. Look at Netflix, Apple Music, and SO MUCH MORE. Memberships are a great way to bring in a steady income, and on this episode, I will share how to start your own.
14 Jan 2022
37. Best Tips for Business Success
00:30:17
Best Tips for Business Success, with Elizabeth Chappell, will help you identify areas of your business that you can focus on to ensure you are maximizing your potential for growth and success. They may be more simple than you think! Be sure to listen to this weeks podcast- you won't want to miss these tips!
21 Feb 2025
How to Set and Achieve Goals You Can Actually Keep
00:36:05
Struggling to keep your goals? In this episode, we'll break down the SMART goal method and share practical tips to help you set and achieve goals that stick. Stop comparing your progress to others and start making small, sustainable changes that lead to big results.
Takeaways from this episode:
Don’t beat yourself up about seasons: There are times in life when goal setting just isn’t the right season. If that’s where you are, that’s okay!
Focus on one thing: Choose just ONE goal at a time. Trying to juggle too many can overwhelm you and derail your progress.
The SMART Goal Method: We’ll break down this proven system that will help you set goals that are specific, measurable, achievable, relevant, and time-bound.
171. When to Hire and How to Lead: Expert Strategies with Lindsay White
00:55:11
In this episode of the From Craft to Career Podcast, Elizabeth Chappell sits down with Lindsay White, a leadership coach and people strategy expert, and founder of High Voltage Leadership. Lindsay works closely with small businesses and entrepreneurs, empowering them to become confident and impactful leaders. She specializes in helping her clients develop strategies to execute their business plans, lead effectively, and nurture their teams.
What You’ll Learn in This Episode:
When to hire: Key signs that it’s time to expand your team and bring in new talent.
How to hire: Tips for creating job descriptions, conducting effective interviews, and making the right hiring decisions.
Onboarding strategies: Best practices for ensuring new hires feel welcomed, valued, and set up for success.
Leadership advice: How to be a more confident and impactful leader while managing and nurturing your team’s growth.
Whether you're looking to grow your business or enhance your leadership skills, Lindsay’s expert advice will provide valuable insights and actionable strategies to help you succeed.
Tune in to learn how Lindsay can help you elevate your leadership and take your business to new heights!
Turn your CRAFT into a CAREER!
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Mental Clarity in Life and Business with Dara Tomasson. Dara works with quilters as a life coach. She helps clients with weightloss as well as assisting them in developing a healthy mindset to improve and move past the ruts in the road. Dana really wants to help her clients to learn to love themselves, stop self shaming and gain confidence. Aside from being a life coach, Dara has worked as a business coach for long arm quilters and has published several books.
I am really excited to have Dara Tomasson on the podcast! She shares great insights and offers so much to help quilters who are running a business and wanting to live their best, authentic self!
Turn your CRAFT into a CAREER!
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It's Okay To Quit with Elizabeth Chappell of Quilters Candy explains why you may want to quit and why it is okay! We are all just trying to figure out the next step through our life journey, including our business venture. If you love what you're doing right now- wonderful! But... if you aren't finding the joy, you CAN do something else, without shame.
Join us on episode 107 to find out more about this topic.
Turn your CRAFT into a CAREER!
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Elizabeth Chappell and Shannon Boyer share what changes are taking place this year in The Quilt Pattern Writing Course and why. So what is The Quilt Pattern Writing Course all about? This course is for those who are serious about quilt pattern writing and selling patterns...for those who want to design without limits! In the course, you will learn how to use Adobe Illustrator and Adobe InDesign, plus much, much more! Interested in Ghost Writing or Tech Writing? This will also be covered in this course. Be sure to tune in and find out what The Quilt Pattern Writing Course is all about and if this course is for you!
Turn your CRAFT into a CAREER!
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In this episode of the Craft to Career Podcast, Elizabeth Chappell discusses the valuable business lessons we can learn from Taylor Swift—whether you love her or hate her. Taylor Swift's ability to attract a massive fan base while simultaneously repelling critics is a powerful lesson for entrepreneurs. Elizabeth explains how embracing both praise and criticism can actually work to your advantage in business.
What You’ll Learn in This Episode:
Attracting and Repelling Your Audience: Why being polarizing can help you build a more loyal and engaged customer base.
Making Your Business Fun: How to infuse your personality into your business to make it more enjoyable for both you and your customers.
Turning Criticism into Profit: How to use negative feedback to fuel growth and increase profitability.
Embracing Boldness: Lessons in taking risks, staying authentic, and standing out from the crowd.
Taylor Swift's career offers a blueprint for attracting the right people, building a strong brand identity, and making your business more dynamic and profitable.
Tune in to learn how embracing your unique voice can create a more successful, fun, and profitable business—just like Taylor Swift does!
Turn your CRAFT into a CAREER!
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Liza Taylor of Liza Taylor Handmade is a modern pattern designer and online fabric shop owner. She shares with us how seling your product at trade shows, conferences and craft shows can be beneficial to widening your audience and growing your business. In Why You Should Go To Trade Shows, Liza shares insight and tips on preparing for trade shows, what you should have in your booth and how you can gain customers and grow your email list.
Turn your CRAFT into a CAREER!
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150. Boost Your Profits: Facebook Ads & Online Business Strategies with Kwadwo
00:54:17
Kwadwo, an expert Online Course Consultant and Facebook Ads Manager, shares valuable insights on how to boost your profits and scale your online business. This episode is packed with tips, strategies, and actionable advice you can implement immediately. Whether you’re new to online advertising or looking to refine your current approach, Kwadwo’s knowledge will help you take your business to the next level.
Key topics include:
When to Invest in Facebook Ads: Discover the right moment to start running ads for your business and when it’s worth the investment.
What Works (and What Doesn’t): Kwadwo breaks down the most effective strategies for running successful Facebook ads, from targeting to design.
Lead Generation: Learn how to attract the right leads and turn them into customers using well-placed ads and compelling offers.
Writing Effective Ad Copy: Gain insights into crafting ad copy that converts, ensuring your message resonates with your audience.
Building Credibility: Tips on how to build trust with your audience through ads and content that positions you as an authority in your niche.
This episode is a masterclass in Facebook ads and online business growth. Grab a pen and paper, as you’ll want to listen more than once to absorb the wealth of knowledge Kwadwo shares. Whether you're just starting or are looking to fine-tune your marketing strategy, this episode will give you the tools you need to grow your business and increase profits.
Turn your CRAFT into a CAREER!
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51. Hiring Help for Pinterest with Shereece Spain: Unlocking Pinterest’s Potential for Your Business
00:41:02
Are you considering Pinterest for your business but aren’t sure how to leverage it effectively? Wondering if it’s really worth your time and effort? In this episode, Shereece Spain shares her expert insights on how Pinterest can become a powerhouse for sales and growth in your business.
Shereece walks us through the reasons why Pinterest should be on your radar, whether you're looking to increase visibility, drive traffic, or boost sales. With her expertise, she explains how Pinterest differs from other platforms and why it’s particularly valuable for businesses like yours. She also discusses the option of hiring help to manage Pinterest marketing, giving you a clear idea of when and why it might make sense to bring in a pro.
If you’ve been hesitant about Pinterest or don’t have the time or expertise to manage it yourself, this episode will provide the clarity you need to make an informed decision. Plus, Shereece outlines how hiring an expert can help you unlock Pinterest’s full potential, saving you time and boosting your business results.
Key Takeaways:
Why Pinterest matters for your business: Learn how Pinterest can be a game-changer for driving sales, traffic, and visibility.
How Pinterest works differently: Understand the unique features of Pinterest and how they can align with your business goals.
When to hire help: Shereece explains why outsourcing your Pinterest management can be a wise investment and how it can save you time and energy.
Tips for maximizing Pinterest success: Learn actionable strategies for turning Pinterest into a revenue-generating tool.
Whether you’re just starting out or ready to take your Pinterest strategy to the next level, this episode will help you understand how to use this platform to your advantage, and when to bring in a pro to handle it for you!
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