Cracking Copy (Ella Hoyos and Minnie McBride)
Explorez tous les épisodes de Cracking Copy
| Date | Titre | Durée | |
|---|---|---|---|
| 11 May 2023 | Pricing Your Work for a Premium Client Experience | 01:05:19 | |
It's an extra juicy show as Ella Hoyos talks to Brittany McBean about pricing for copywriters. We dig into what makes a premium client experience that commands high prices and delivers top kudos, in this hour-long episode. Tune in if you’re a freelance copywriter looking to break out of feast and famine mode, and ready to scale up your business profitability.
We start with the spark that kicked things off Brittany & Ella in their copywriting careers. Brittany lays bare the struggle of the early years and the "obnoxious" story of how her business grew from generating $11k to $186 in a single year. You’ll hear how she’s been riding the wave ever since. We talk about the perspective shift needed for copywriters who unwittingly limit their earning potential. What have cars got to do with copywriting? You’ll discover the ‘Buying a Car vs Mechanic mindset’, that is likely keeping you stuck. And you’ll get more than a sneak peak inside Brittany’s course, The Five Figure Leap. This is a programme designed to help freelance businesses and micro agencies provide a super smooth client experience, and develop lead-generation strategies to seek and attract top tier clients. BONUS OFFER: For May 2023 only, Brittany is throwing her doors open wide to welcome people inside her programme - The Five Figure Leap . This is a great opportunity not to be missed! Resources: Your FREE pass to The Five Figure Leap Open House, valid throughout May 2023 Find out more about The Five Figure Leap here. About Our Guest: Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, audience-focused, high-converting copy for online entrepreneurs & educators. She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our voice to build up, magnify, and support historically & systemically marginalized people. Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches & funnels through clear messaging and anti-manipulative marketing practices. She'll talk just to hear herself talk, but you'll get the least nonsense out of her when talking about what's-working-now marketing & launch strategies, copywriting & messaging, and her journey with infertility & mental health. She believes in the Oxford comma and will fight you on it. Contact Brittany: Website: https://brittanymcbean.com/ Instagram: www.instagram.com/brittanylmcbean/ Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of... | |||
| 13 Oct 2023 | Writing to Boost Credibility in a Low-Trust World | 00:33:23 | |
How do you know if what you read online is honest and true? This week Ella and Minnie are talking lies damned lies, misinformation, exaggeration and distrust. And how you can write and show up to build trust and be authentic with your audience. In a world where there is a general distrust of everything from government to media to products and services being sold online, it has become more important for honest and good businesses to be seen and to succeed. In this episode we cover
And that your products/services are as good as you claim
We will cover these points and more. Whether you are rocking it with authentic content, or are wanting a reminder or perhaps some new tips, today’s episode is for you. So tune in, sit back, listen, and let us know what you think of this episode and if you have tips of your own to add. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 25 Aug 2023 | The Resilient Writer: Embracing Challenges as a Freelancer | 00:38:38 | |
Meet Sylva - a translator, journalist and author who has a gift for finding the silver-lining in every situation despite facing some major life blows. You’ll hear about a recent devastating loss which has seen her having to rehome her business and start again in a new place, building new clients and contacts. While this might have served a crushing defeat to some business owners, Sylva’s skills as a freedom-seeking freelancer has enabled her to weather the storms and even provide fuel for the storytelling on her podcast, Live From Suckville. In a plot twist the show deviates from its original theme, as Ella follows her curiosity about what happened next after a major flood washed away Sylva’s home and village. The intention was to talk about her work as a translator in Italy, for our series on specialist writing, but the story leads down an intriguing new path, as all the best ones do.
In this episode you’ll learn:
Buckle up for a beautiful show.
About Sylva Sylva Florence has a journalism degree from James Madison University that she has put to good use over a decade of freelance editing and contributing. After moving to Italy in 2018, she also became an English as a Second Language teacher, interpreter, and translator (Italian–English). In her free time, Sylva can often be found travelling, cycling or combining the two. After returning from a solo, 4,000-mile bike trip across America, she was interviewed by many podcasts, including The Loud Women's Club, The Pedalshift Project, and The Murphology Podcast. She is also trying to publish a memoir about her experience crossing the US by bike. In January of 2022, Sylva created and now hosts her own podcast, "Live From Suckville." To hear Sylva's moving account about the Flood that destroyed her home, listen to the full story on Spotify, Apple or wherever you get your podcasts (Season 2, Ep.5)
Website: https://livefromsuckville.godaddysites.com/ Facebook: https://www.facebook.com/livefromsuckville Instagram: @livefromsuckville
Resources Sign up for the email community here for exclusive content, podcast reminders and Three Ways to Be More Courageous (downloadable PDF)
If you like this show please rate and review and recommend to others. Otherwise let us know what you think of it by sending us a message. We are all about supporting small business owners and entrepreneurs to improve your writing.
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what... | |||
| 27 Jul 2023 | Linguistics to Make Sure Your Message is Not Lost on Your Reader | 00:31:14 | |
In this episode, Ella Hoyos talks to Eloise Leeson to explore the fascinating field of linguistics. This show is for you if you want people to understand exactly what you mean when you say it. Linguistics is the study of language. It’s all about getting your message across intentionally and clearly so that you can improve your business communications. It will help you to become better understood in the workplace and beyond. Find out how Eloise uses linguistics to help her corporate clients become better connected. You’ll hear how corporate communications ecosystems and unspoken workplace cultures can result in misunderstanding, even if you’re playing for the same team and striving to reach a common goal. We talk about how linguistics helps you to read between the lines of what’s really going on. Eloise gives an example of how to recognise bias and harmful inference in the media and online content that we consume so much of. You’ll also hear how improving readability and accessibility are core components of Eloise’s work. She shares a number of brilliant tips for small business owners, marketers and writers who want to be seen and heard while staying relevant and understood in the marketplace. And finally there’s the golden rule about why you shouldn't wee on your copy! Hey, have you heard…? Have you ever thought about hosting a podcast? If podcasting is on your to-do list, we have exciting news for you. In September we are hosting a free three-day challenge. The challenge will give you the chance to explore whether you have a podcast in you, what format and genre it might take, and who might listen and you’ll be able to map out your first few episodes. You will then have the chance to enrol on our Launch Your Indie Podcast course this autumn which will give you all the knowledge and confidence you need to get your show up and running. Sign up here to get on our waiting list and we will let you know all the details towards the end of the summer. Let us know what you think of this episode. Please rate and review and recommend to others. We love helping small business owners and entrepreneurs improve their writing.
About Eloise Leeson Eloise Leeson is a Strategic Linguistic Consultant, and Founder of Olim, a communications consultancy that works with companies around the world to close the gap between what they think they’re saying, and what is actually being received by their customers. With a focus on data-driven linguistic insights, language consciousness, and critical discourse analysis, Eloise’s work helps companies to better engage audiences of all kinds. From publicly-funded specialised UN agencies to private companies like Experian and Capgemini, Olim helps to steer strategy, provide insight, and create clarity for businesses that understand the importance of effective, engaging communication from the outset. www.olimcomms.com
Resources Hop onboard to Launch Your Indie Podcast Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy | |||
| 21 Sep 2022 | Writing For Laughs: How to Humour Your Readers | 00:18:50 | |
Are you an aspiring copywriter? Are you looking to find your authentic brand voice? (The personality packed one that makes people smile ). A great place to start is by cultivating your sense of comedic timing. We joke not! In this episode, Sami Miles shares her wisdom on how to inject more humour into your copywriting. This show is for you if you want to write laugh-out-loud words that light up your readers and bring joy to their day. Copywriting can be a serious business and it can be tough to strike a balance with humour and messaging. But our guest Sami Miles has done just that. She's a former stand up comedian who has turned copywriter. Sami used the skills she learned on the comedy circuit to write high impact, humour-filled email newsletters that crack up her subscribers. Now, she's here to share her wisdom and to teach us how we can inject a little bit more humour into what we write. Listen in as Ella and Sami explore the parallels between humour and copywriting. This 20 minute show will help you to find the sweet spot between getting your message across and making it memorable with a touch of wit. Sami Miles Former stand-up comic and conversion copywriter Samantha Miles brings out the funniest and most commanding version of biz owners to play, connect, and get results with their audience. She believes that humor is a powerful way to process and heal from the harsh reality of human suffering. Sami recently lived a double-life, working a corporate job in a highly-regulated industry by day and doing comedy shows in Hollywood by night, alongside big names like Jimmy Carr, Margaret Cho & Kirk Fox. Since quitting her 6-figure corporate career while pregnant with her second daughter, she’s helped dozens of business owners convert leads into raving fans that continue to buy from them. You can find Sami with a baby strapped to her chest, watching her toddler chase a chicken on the trampoline at the family compound she shares with her parents.Connect with Sami Website: https://catchiestcopy.com Instagram: http://instagram.com/catchiestcopy Contact us! Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @sosocial_minnie LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 07 Oct 2022 | Grammar Rules: What To Keep And When To Ignore | 00:26:29 | |
Today’s episode is for you if you either find grammar a complete nightmare or love it and want to be inspired to break the rules for maximum effect. We discuss a few grammar rules that we think are important. We only really scratch the surface of this massive (and often contentious) topic. And you may absolutely disagree with some of our thoughts. In which case please do let us know by contacting us and joining in the conversation. We also think that there are grammar rules that can be broken. We look at some of these and explain why breaking rules can be a powerful tool to use to get your brand to stand out. Are you a stickler for correct grammar or are you more relaxed about its usage? Tune in and find out if you agree with us… Resources Up your grammar game with these books: The Elements of Style - Strunk and White Eats Shoots and Leaves - Lynne Truss Write Right - Jan Venolia Practical English Usage - Michael Swan English Grammar: 100 Tragically Common Mistakes (and how to correct them) - Sean Williams English Grammar for Dummies - Lesley Ward/Geraldine Woods Best free grammar app (mobile and desktop) Grammarly Contact us! Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @sosocial_minnie LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 19 Mar 2024 | Pro copy tips on writing for a successful online launch | 00:43:46 | |
If you’re looking to launch an online course or product, what do you need to think about with regard to marketing collateral and messaging?
In this episode of Cracking Copy, Ella and Minnie are looking at the customer journey, from building awareness to the buying stage. And we give you our insights into what you will need to create how to communicate your messaging.
Having now been involved in our own course launch, we think we have a far greater insight into what’s involved: all the areas where messaging is important and the need to sometimes tweak your messaging along the way,
In this episode, we tell you what we did, what worked and how we could have done it better for the next time we launch.
We are going to talk, warts and all, about what we did using our own launch as an example:
If you’re wanting to create a course or product launch now or in the future, you need to tune in, as this episode is for you.
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 07 Nov 2024 | Websites That Appeal To Your Target Audience | 00:32:23 | |
In this second episode in our Writing for Websites Series, we are going to give you some tips on how to ensure that the copy in your website will align with your target audience.
We will be covering
Don’t forget, we’re going to release new episodes in this Writing for Websites Series fortnightly so don’t forget to hit subscribe to ensure you don’t miss an episode.
We will be deep diving into topics including SEO, User Experience, what you need to think about including in your essential pages and lots more. If you’re looking to revamp or completely redo your website THIS SERIES IS FOR YOU!
Resources
Cracking Copy Episode with Claire Cunningham - UX Writing for a Great User Experience (January 2024)
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 13 Jul 2022 | What Copywriting Can Do For Your Business | 00:19:14 | |
This episode is for you if you want to know how stellar copy can seriously up-level your business. In this episode we cover: The difference between copy and content and why it matters The one true measure that tells you if your content is hitting the spot How to lead the the customer journey The surprising skill you never knew you needed to become a great copywriter The simple reverse psychology question that will reveal the best insights from your customers Listen up as we discuss commercial writing and how you can use this method to persuade customers to make buying decisions. You’ll learn about the importance of customer research and how it can help businesses connect with their target audience. This short episode has plenty of actionable tips on how you can level up your own writing and optimise your copy for best results. Contact us Please drop us a voice note at www.memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @sosocial_minnie LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) www.buymeacoffee.com/crackingcopy | |||
| 25 May 2023 | Words That Sell: Mastering Meta Ads | 00:26:55 | |
Minnie talks to CJ from Vibing Social, a Meta ads specialist about what’s working right now on Facebook and Instagram. Tune in if you’re new to ads and are thinking of FB and Instagram ads as part of your marketing strategy. Or, you may already be using them and are after some tips. CJ also discusses how to troubleshoot underperforming ads and what you need to do to set yourself up for success. Minnie is ads trained for Pinterest but learns from CJ that Meta is a different kettle of fish due to its forever-changing platform and complexity. Also, we discuss the importance of great copy as a key component to ads success, what else you need to have in place and how vital it is that you know what you’re doing in order to get optimum return on your ad spend (ROAS). It’s a great introduction to ads on the Meta platforms so grab a cuppa, settle down and enjoy. Please drop us a review and let us know what you thought of this episode! About Our Guest: CJ Sinclair is a Meta Ads Specialist (Facebook and Instagram) who primarily works with e-commerce brands. As a psychologist, she happily admits to being a ‘data geek’ and absolutely loves what she does. In addition to managing client accounts, CJ also offers 1:1 and group training as well as consultancy. She also manages a free ads support Facebook group exclusively for e-commerce businesses. Contact CJ: Website: www.vibingsocial.co.uk Instagram: https://www.instagram.com/vibingsocial_/ Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 15 Dec 2022 | Writing Well on Facebook & Instagram | 00:28:47 | |
This episode is for you if you want to know how to go about finding the best words for your social media post captions AND how to get the best engagement and traction with the dreaded algorithms. Today is Part 1 in a 2-part mini-series on social media writing. This episode looks at writing captions for Instagram and Facebook, specifically organic posts not paid for advertising (that’s for another podcast, another day!) How are they similar and how do they differ? As we move into 2023, the trend is moving towards the need to produce quality content rather than quantity. Gone are the days when you can bung up multiple random pictures with rushed words and hope for the best. Careful thought needs to go into your social media marketing execution. And that includes the words! We’re talking about 3 things today:
Tune in and let us know your thoughts - our contact details are below… Resources Manage your social media, workflow or task tracking with: Contact us! Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 08 Mar 2023 | How Chat GPT is Revolutionising Writing | 00:25:46 | |
With all the buzz about ChatGPT and Artificial Intelligence, we think we would be mad not to cover it! We have been wondering, and perhaps you have too:
In today’s episode, we seek to answer these questions and more. Over the past few months, we have absorbed as much info as possible about the newest AI offerings, had a play with them and believe that this is a revolution that cannot be ignored. We also dive into some best practices for leveraging these tools to make us better, more efficient writers. This is obviously only just the beginning. This is a topic that we will be returning to again and again we are sure. So tune in, sit back and listen and let us know what you think of this episode and our take. Do continue the conversation by leaving us a message and getting in touch. Contact deets below. Resources: ChatGPT can be found at Chat OpenAI The app Ella has been using is an AI writing tool called Nichesss and the SEO app is WriterZen. Also check out: Bard, Jasper.ai, Writesonic, Copysmith, Rytr, AI Writer, CopyAI, Closerscopy, Writecream The video tool Minnie mentions at the end is RunWayML If you use any other good ones, please do let us know! Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 04 Mar 2024 | Fantastic Frameworks: How A Copy Agency Lands Big Brand Clients | 00:56:19 | |
In this episode, Ella Hoyos sits down with Konrad Sanders, the CEO of The Creative Copywriter, to delve into the transformative power of frameworks in copywriting and content strategy.
Konrad shares how his journey from philosophy graduate, to charity work in Australia, then jobless in Israel, were all necessary prerequisites to heading up a thriving London-based agency.
He reveals how practicing copywriting, figuring out SEO strategy and sharing what he was learning on social media, led to the birth of a business that now boasts an impressive client roster, including Krispy Kreme and Adidas.
We explore the challenges and triumphs of agency life, the importance of a strong team culture, and the delicate dance of maintaining a work-life balance in a remote working world. Konrad also highlights the significance of establishing a meticulous onboarding process that sets the tone for client relationships and ensures a mutual fit.
The heart of our conversation beats around "The 13 Lenses" - The Creative Copywriter's proprietary framework that has become their north star in quality assurance and client conversion. Konrad breaks down the concept behind this innovative approach and how it has become a key differentiator in a sea of sameness.
As we look to the future, Konrad offers his insights on generative AI's impact on the industry and advises on the importance of embracing technology while maintaining the creative edge that only human copywriters can provide.
This episode is a treasure trove for anyone looking to elevate their copywriting game, differentiate their services, and stay ahead in a rapidly evolving industry.
About Our Guest:
Konrad Sanders is the CEO of The Creative Copywriter, a London-based copywriting and content strategy agency. With a background in SEO and a passion for creative writing, Konrad has led his team to success by combining data-driven strategies with the art of persuasive copy.
Contact Konrad:
LinkedIn: Konrad Sanders - www.linkedin.com/in/KonradSanders Subscribe to his LinkedIn newsletter "Word Science" for more insights.
Contact the Cracking Copy show hosts:
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Or send an email us at: hello@crackingcopy.co.uk
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
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| 14 Oct 2024 | Revenue Strategies for Freelancers: Stay Close to the Money | 00:32:53 | |
Do you know what the most profitable levers and high leverage activities are in your business? The answer might surprise you - especially when you are consumed with the day to day operations, so busy with clients & delivery that you've lost focus on your ROI. In this episode, Ella Hoyos gets chatty with Frenchie Ferenczi, a seasoned revenue strategist and business consultant. Frenchie has some brilliant insights on optimising revenue pathways for copywriters and business owners. She shares strategies that will keep your eyes on the money so you can grow a sustainable business. This one's for you if you're ready to maximise your financial impact without the hustle and grind. We delve into:
Frenchie also shares practical tips on leveraging existing networks and customer relationships, allowing you to work smarter, not harder. Whether you're a seasoned entrepreneur or just starting out, these insights will help you navigate the complexities of running a successful business. About Frenchie Frenchie Ferenczi is a business consultant and advisor who helps founders, creatives, and business leaders optimize their path to revenue and impact. Frenchie’s mission is to build thriving business leaders who get meaningful results, leave a mark on others, and feel proud of their work daily. In her career, Frenchie has scaled $100 million businesses like The Wing, managed teams of over 50 people, and mentored 1000+ entrepreneurs. Frenchie has been featured in Forbes and Fast Company, among others and lives in New York City. Contact Frenchie: Website: https://www.frenchieferenczi.com Instagram: https://www.instagram.com/frenchie.ferenczi/ Resources: Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/ More... Explore Frenchie's programmes and workshops, including "Revenue School," which provides actionable strategies to enhance your financial outcomes. Connect with Frenchie on social media or drop her a message to learn more about staying close to the money. She also has no nonsense podcast called Strategy Snacks - short and punchy 5-10 min episodes with no fluff titles like “F*ck manifesting!” Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co... | |||
| 14 Sep 2023 | Right Words, Right Time: Leading the Customer Buying Journey | 00:32:29 | |
This week Ella and Minnie are talking funnels.
Whut?!
We’re not talking tubes and pipes that guide liquid into small openings. Or metal chimneys on ships and steam engines. We’re discussing the Sales Funnel, the journey potential customers go through on the way to purchasing a product or service.
In this episode we cover:
We will cover these points and more, including dog robes which make the perfect Christmas gift for your pampered pooches. And why Minnie is a sucker for a Black Friday sale.
Whether you are new to funnels, want a reminder or perhaps some new tips, today’s episode is for you.
So tune in, sit back, listen, and let us know what you think of this episode and our take. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.
Resources
Funnel Experts:
Paula Tadzic www.magictadzic.com Amy Green www.happyfunnels.co.uk Funnel Gorgeous www.funnelgorgeous.com
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 30 Aug 2022 | Banish The Blank Page With Writing Formulas And Frameworks | 00:17:16 | |
This episode is for you if want to know how copy formulas will help you create high-converting copy. In this episode we cover: Why writing copy from scratch is a no-no and what you should do instead The sales psychology behind using formulas and frameworks The different kind of frameworks for copywriters Why using formulas and frameworks will strengthen your writing and make it easier to get started Examples of writing frameworks in action This episode we discuss four different copywriting frameworks, some are well-known and some lesser known, but all are proven to work and are popular among writers. We look at several examples from real-life scenarios to give you an understanding of the power of these writing formulas when put into action. A lot of these copywriting formulas can be applied to various lengths of copy. Whether it’s a short piece of copy or an ad, or a longer piece that you’re producing, these writing formulas can really bring great results to your business. This short episode has plenty of actionable tips on how experimenting with different frameworks will help you level up your own writing and optimise your copy for best results. You'll hear that: “Kevin Lee, catalogued no less than 27 copy formulas. That is enough to make your head hurt! Whether it’s a short piece of copy or an ad, or a longer piece that you’re producing, these writing formulas can really bring great results to your business.” Different formulas work for different writing goals and different content types or writing styles. “There is a more ethical approach, rather than agitating and rubbing salt in the wounds and making the problem really big and scary. You start off with your pain point, the frustration that's bothering you, but then you paint a more optimistic picture of how it could be and this is how you get to that point.” * Contact us! Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - https://www.instagram.com/flurrymarketing Minnie McBride - https://www.instagram.com/sosocial_minnie LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) https://www.buymeacoffee.com/crackingcopy | |||
| 22 Nov 2024 | Maximising The Success Of Your Three Essential Website Pages | 00:36:38 | |
Welcome to Episode 3 in our writing for websites series. In this episode we are looking at the three essential pages of your website. The welcome or home page, your about page and the contact page.
This episode follows on from our previous 2 episodes in this series.
Every company is different so the pages will vary from business to business but there are three pages that are really non negotiable for any business whether you are product, service, community or resources website..
The three essential pages are:
The nerve centre of your site How can you make it informative, compelling and generate leads?
Your secret weapon - what’s the secret to writing a killer About Page?
Are you making the most of these pages? If you are looking for tips on how best to maximise the effectiveness of your website then this episode is for you.
Resources
Cracking Copy Episode on storytelling with bestselling author of The Business of Stories, Susan Payton - Unlock the Power of Storytelling for your business (August 2023)
To combine the personalised touch of human face-to-face interactions with the efficiency of automation Ella mentioned VideoAsk as an option
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 01 Dec 2022 | Content Planning Tips for Social Media | 00:21:22 | |
Are you often overwhelmed by the need to come up with constant ideas for your online content from social media to blogs, product or service launches and articles etc? Is advance planning something that you never quite have time for? If you could benefit from some guidance on planning your content, ditching the overwhelm and actually start enjoying the process then today’s episode of Cracking Copy is for you. In this episode, Minnie talks to Sarah Richards, Content Coach and Instagram expert about how to effectively create and plan your content. Learn how to cultivate a content mindset. get the results you want and never run out of ideas! This could be one of the best spent 20 minutes of your life, listening to Sarah’s top tips for defining your content pillars, effective content planning and productivity hacks. Before you even start thinking about when and how to craft your messages to engage with your ideal customer, you need a plan. Sarah also runs an online course, The Content Reboot, a three-week course which starts again in January 2023. Its aim is to build joy in your content and establish a strategic process that works for you. The course covers content foundations, creation of content systems, gathering inspiration and auditing your content so you are calm, organised and set up for success. Click here for more details. Resources Manage your project, workflow or task tracking with:
Contact us!
Contact Sarah Richards:
Website and Content Reboot info: sarahrichardssocial.co.uk Instagram: @sarahrichardssocial
Contact the Cracking Copy team:
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 09 Nov 2023 | Writing Attention Grabbing Hooks That Stop The Scroll | 00:22:03 | |
Today we are keeping it brief in our new series of shorts with a 20-minute episode on hooks and tips on how to hook your ideal customer.
What do we mean by a hook?
Well, Ella and Minnie are talking about the golden words that stop your ideal customer in their scrolling tracks. You have a momentary window of time to persuade someone to stop and find out more about you and your product or service.
We look at:
Whether you are struggling to craft great hooks for your business or rocking hooks but could do with a refresher or perhaps some new ideas, today’s episode is for you.
So tune in, sit back, listen, and let us know what you think of this episode and get in touch if you have great hooks to share with us. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.
Resources
Book: Brendan Cane, Hook Point Kieran Drew, creator on X/Twitter Niall Harbison (street dog rescuer in Thailand) on Instagram and X/Twitter
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 24 Oct 2024 | Why (And How To) Upgrade Your Website? | 00:46:12 | |
This is the first episode in our series about writing websites.
How do you know if you even need a website in the first place?
This episode still applies if you don’t yet have a website because we are going to be discussing:
This new series will be invaluable in helping you focus on one of the most important marketing assets in your business.
We will release episodes fortnightly so don’t forget to hit subscribe to ensure you don’t miss an episode.
We will be deep-diving into topics including SEO, UX (User Experience), what you need to think about including in your essential pages and lots more. If you’re looking to revamp or completely redo your website THIS SERIES IS FOR YOU!
Resources Many wireframe templates can be found in Google search but you can check out:
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 23 Aug 2022 | Long vs Short Form Copy - What Gets Best Results? | 00:27:38 | |
This episode is for you if you want some brilliant and insightful tips on approaching long form and short form copy. What do we mean and how are they different? This bite-size episode discusses the differences and looks to answer the following burning questions: What’s the difference between long form and short form copy? What are the frameworks and structure to consider? How do you deal with writing constraints? How long should pieces of copy be? And how long should you actually spend writing? Join us as we give our thoughts on tackling all lengths of copywriting tasks and answer your questions in our fun and informative conversation. Quotes ‘It was the American advertising copywriter, Eugene Schwarz, author of a book called Breakthrough Advertising in the 1960s, who first said, copy isn't written, it's assembled. For me, that was a big light bulb moment.’ ‘So when people read something online, they're going to spend about 3 seconds, three precious seconds looking at it before they make the decision whether to carry on reading or not.’ ‘The reader. They're just scrolling… Messages wash over them and content washes over them. So it's about finding those headlines and spending the most time, really, when you're writing on crafting those really good headlines of subheadings and really good first sentence hook that's going to keep that reader… sticking around to read the whole piece.’ Resources Character and word constraints - examples: Instagram - bio total 150 characters; caption 2,200 characters Facebook - 63,206 characters (though for best engagement you should do less) Twitter - tweet 280 characters - but more with Twitter threads, Twitter handle 15 characters, profile name 50 characters, bio 160 characters Linkedin - ‘About’ section 2,600 characters, if publishing an essay publishing content length 110,000 Blog posts - according to Hubspot 2,100-2,400 is the sweet spot for best SEO Sales pages can be anything up to up to 6,000 words or longer Contact us Please drop us a voice note at www.memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @sosocial_minnie LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode and hope, along the way, to help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) www.buymeacoffee.com | |||
| 03 Aug 2024 | Content Creation to Power Lead Generation: Insights from Valentina Turchetti | 00:35:24 | |
In this episode of Cracking Copy, Ella Hoyos is joined by Valentina Turchetti, co-founder of Your Digital Web, an SEO and digital marketing agency based in Italy. Valentina shares her expertise on content marketing for lead generation and SEO, providing invaluable insights for businesses looking to transform website sessions into conversions.
We delve into:
- The difference between content for branding versus content for lead generation and SEO - Common mistakes businesses make when creating content for lead generation - How to effectively drive traffic from social media to your website or email list - The importance of balancing organic content with advertising - Measuring the success of your content strategy through various KPIs - Best practices for link sharing and call-to-actions on social media platforms
Valentina also discusses the significance of understanding your target audience deeply, the role of educational and engaging content, and the power of data-driven approaches in crafting winning content strategies.
About Valentina
Valentina Turchetti is International Content Lead, Cofounder of YourDigitalweb and Marketing Business Summit, Founder of POPcontent, Author and Speaker.
She helps B2B and B2C brands getting real results with Content for Lead Generation: she doesn’t care about how many sessions your website has, but if these sessions bring you leads and sales.
Her marketing & communication approach is data-driven.
Contact Valentina
Website: https://www.yourdigitalweb.com/en/
Email: valentina@yourdigitalweb.com
Linkedin: https://www.linkedin.com/valentinaturchetti
Contact us
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 27 Apr 2023 | Skyrocket Your Next Launch With Copy That Converts | 00:30:47 | |
In this episode, host Ella Hoyos talks to Nikki Trailor, a seasoned launch copywriter, to uncover the 3 key things you need for a successful live launch. Tune in if you’re a copywriter, course creator or online business owner who wants to optimise your copy and launch strategy for more sales success in 2023. Nikki shares her journey to becoming a specialist launch copywriter, following a pre-pandemic career in travel and tourism. You’ll hear about her work on a recent six-figure launch success for a productivity coaching couple. She reveals how she helped her client, the Lifehack Method, get great results after raising the ticket price of their programme by $2,500. And you’ll also get 3 tasty takeaways for your next launch. So take a break and listen as we talk about launches, the importance of offers, nurturing your audience and writing stellar sales pages. As always, we’d love to know what you think of this episode. Please leave a review or continue the conversation by getting in touch. Contact deets below. Resources: Get your free Launch Goal Calculator here About Our Guest: Nikki is a copywriter + brand voice strategist who works with unapologetic business owners who are ready to unleash their true personality to make more sales. She creates powerful brand voice guides and sales copy that shows off her clients' unique personality, commands the attention of their ideal customers, and converts them into paying ones. All with a fast turnaround. She's trained in conversion copywriting with some of the best copywriters in the biz, learning how to deliver impact for her clients with her signature cocktail of personality-driven copy and ethical persuasion principles. When she's not busy writing or whipping up brand voice guides, you'll find her out exploring the world (probably Mexico) or dancing Cuban-style on a stage somewhere in London. Contact Nikki: Website: www.nikkitrailor.com Instagram: instagram.com/nikki_trailor Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 29 Jun 2023 | Master Your Messaging and Make It Memorable | 00:22:43 | |
Show Notes - Cracking Copy Episode 21 - Magic Messaging Why you need a messaging strategy and how to build one Minnie and Ella are today tackling the HUGE subject of marketing messaging. We look at:
From our own experiences and knowledge, we give you an overview of messaging, what we mean by it and the importance of coherent and magnetic messaging so you and your brand can stand out in the sea of noise. We outline the 5 step process to creating your brand messaging strategy and the 12 key components for this messaging playbook. This episode is a belter if you want a whistlestop overview of this important topic. It’s a fabulous tutorial, packed full of valuable tips. You might need a pen this time to make notes! Let us know what you think of this episode. Please rate and review and recommend to others. It is great to feel that we are helping small business owners and entrepreneurs improve their writing. Resources Isle of Wight Tomatoes on Instagram Contact usPlease drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
oXQxo8dOyxkVVfJ4uT1K | |||
| 07 Dec 2023 | Writing High-Converting Case Studies - An Expert Guide | 00:32:06 | |
Reviews and testimonials only tell half of your customers’ stories. Having evidence-based case studies detailing how you helped a customer solve their problem is a highly effective marketing and lead-generation tool for your business. Today on the podcast, Minnie chats with Tam Henderson, founder of CopyKooks online school for copywriters, B2B copywriter and queen of case studies. In this 30-minute episode you will learn: ✔️ What we mean by a case study ✔️ Why businesses like yours should be using them ✔️ Where to use them ✔️ How to give them longevity and additional value through repurposing ✔️ The anatomy of a great case study ✔️ Tam’s top tips for researching and writing a case study Whether you are a copywriter looking for tips for writing case studies for clients or a business curious to understand why and how they could be making the most out of your customer stories OR perhaps you are interested in enrolling on one of Tam’s courses and want to know more, then today’s episode is for you. About Tam Henderson Tam runs an online school, CopyKooks, for freelance copywriters. She is also an expert copywriter specialising in business-building case studies. In addition, she is a course tutor on Udemy, an online platform, where you can buy her copywriting courses. Contact Tam Website: https://www.copykooks.com/ Magic Emails Freebee Copywriting Courses on Udemy Connect with her community on Facebook Connect with her on LinkedIn Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 10 Jan 2024 | UX Writing for a Great User Experience | 00:35:19 | |
In this episode, Ella sits down with a remarkable guest, Claire Cunningham, a former school teacher turned copywriter, who not only cracked the code to writing captivating copy but also expanded her skills to specialise in website and UX copywriting. It’s another dive deep into the world of writing that sells, persuades, and connects.
In this 30-minute episode you will learn:
✔️ Why writers must consider the reader's journey as much as the message they deliver ✔️ How Claire pivoted from teaching to proofreading to powerhouse copywriting ✔️ What a great user experience journey looks like ✔️ Understanding the users journey via a well-known brand that has UX nailed ✔️ How to figure out what a great UX journey looks like for your audience ✔️How you can apply UX copywriting principles to your own business
⭐ Episode Highlights ⭐
Claire shares her inspiring journey from a humble start in proofreading to becoming a force in the world of copywriting. How did her teaching background shape her approach to crafting compelling narratives? Listen in to find out.
We explore the pivotal role of website and UX copy in creating an immersive online experience for users with real-life examples.
In an era where attention spans are shorter than ever, we emphasise the importance of considering the user's journey when crafting online content. Learn how to guide your readers seamlessly through your website while delivering a powerful message.
Claire breaks down the symbiotic relationship between user experience (UX) and copy. Discover how a well-crafted user experience can enhance the impact of your copy and drive meaningful engagement.
Whether you're a seasoned content creator or just starting out, Claire shares practical tips on how to integrate user experience considerations into your writing process. Uncover the secrets to keeping your audience engaged from the first click to the final call to action.
Join us for an eye-opening conversation that proves the power of words extends beyond the message itself. Elevate your copywriting game and enhance the online experience for your audience, so they come back time after time.
About Claire Cunningham
Claire is a UX-informed copywriter and mum from North East Scotland who is passionate about crafting engaging website copy that elevates user experiences. Specialising in aligning brand voice with user-friendly, conversion-focused content, Claire’s business, Word Craft, offers services including website copy, SEO-driven blogs, email campaigns and case studies. With a specialism in crafting strategic websites with a deep understanding of UX principles, Claire understands how words (and design!) are crucial in shaping user experience. With a background as an English teacher and school leader, founding Word Craft was fuelled by a passion for refining ideas and messaging. Claire has a nurturing approach to supporting small business owners providing not just copy but the tools and strategies to empower their own content creation. Offering a flexible approach, no project is too small or too big — Claire offers tailored support to meet diverse needs.
Contact Claire
Website: www.wordcraftservices.co.uk Email: hello@wordcraftservices.co.uk
Connect with her community on Instagram | |||
| 01 Feb 2024 | Podcasting for Beginners, Part 1 (of 2) | 00:23:46 | |
Today’s episode of Cracking Copy is the first of a two-parter on podcasting for beginners.
It is a subject a little removed from our usual copywriting tips, however it has been and is, a great marketing tool for both of us and we wanted to share our own pod-story to hopefully inspire you to think seriously about whether you have a podcast in you too!
Cracking Copy is 18 months old now and we have learnt so much about this incredible medium and we want to share some insider tips with you from our audio broadcasting journey.
Why? Because if you’re anything like us, passionate about our craft and authentic community building, you are possibly a tiny bit curious about how podcasting works and if it’s worth it. You may have no idea what you might podcast about or maybe you’re brimming with ideas but you have an inkling that podcasting might be a good move for you.
In this first part episode we’re talking about:
Next time in part 2 we are going into the nitty gritty of the production process: pre-planning, planning, recording, editing, publishing and promoting. We’ll also dive into audience and competitor research tactics, market research, content pillars and what we do! If you don’t want to miss out on the next episode, don’t forget to hit subscribe in your podcast player.
FREE WORKSHOP
If you are interested in exploring your podcasting ideas further we are hosting a free webinar workshop designed to help you work through what and how you might podcast. It’s from 1-2pm GMT on Thursday 15th February. Register your interest HERE.
So tune in, sit back, listen, and let us know what you think of this episode and get in touch if you have great hooks to share with us. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.
Resources
Free Podcasting Webinar Workshop 15/02/24 @1.00pm GMT, Launch Your Indie Podcast
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professiona... | |||
| 23 Nov 2023 | Working With a Writing Coach | 00:31:51 | |
How much more productive could you be, or how empowered would you feel, if you had a coach or mentor to guide you? Ella Hoyos explores this topic with Dr. Nicole Janz, a seasoned writing coach, and the mastermind behind a groundbreaking tool for writers. This episode is for you if you’ve ever struggled in writing alone. We talk about some of the simple but genius ways to build your writing muscles, overcome writing blocks, set effective goals and build a sustainable writing routine. The show unlocks a bundle of writing insights you may not have considered before. Tune in to reveal:
The Mystery of Three Writing Hats Nicole introduces an intriguing concept - three writing hats. Discover how the three hats hold the key to unlocking productivity and enhancing your writing journey. What are these hats, and how can they transform your writing process?
A Vision for Your Writing Future Explore the power of having a vision for your writing future. Delve into its role in providing motivation and guidance. How does envisioning your writing future impact your daily writing routine, and what secrets does it hold for your success?
A Practical Planning Toolkit Uncover the origin story of a revolutionary tool for writers—the Write Habit Planner. More than just a planner, it promises to go beyond traditional methods. You’ll find out what prompts it offers, and how it can foster a sense of community among writers.
Navigating the Writing Challenge Maze We talk about the benefits and potential pitfalls of writing challenges and sprints. What are the hidden challenges writers might face, and how mindfulness and self-awareness can play a role in navigating these hurdles.
Transforming into Your Future Self Take inspiration from Nicole's vision of her future self. What does a life with more published books, increased creative time, and peace of mind look like? How did she transition from burnout to finding serenity in sharing valuable insights?
—
About Our Guest
Dr Nicole Janz empowers authors to bring their impactful non-fiction stories to life. With a rich background in journalism, academia, and coaching, she passionately believes in the transformative power of writing to make a profound impact on the world. She’s the author of The Write Habit Planner - a productivity planner and workbook for writers to beat procrastination, www.thewritehabitplanner.com
Resources:
Buy the Write Habit Planner on Amazon
Connect with Dr Nicole Janz: [Website] www.nicolejanz.com [LinkedIn] https://www.linkedin.com/in/nicolejanz [X] https://twitter.com/camwritinghub
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with som... | |||
| 20 Jun 2024 | A Masterclass in Writing Sales Pages | 00:41:54 | |
In this episode we are looking at what’s involved in writing a sales page for your online product or service and the key things to think about.
Minnie interviews co-host, Ella, as she is brilliant at them and has tons of experience of successful product/service launches by crafting killer sales pages.
We will cover:
If you’re looking to write your own sales page or are seeking an understanding of what you might need to consider if you are briefing a professional copywriter to do this for you then you need to tune in. This episode is a must for you.
Resources
Building A Story Brand by Donald Miller can be bought here Five Second Test to test your sales page at https://fivesecondtest.com For your swipe files try Awesome Screen Shot Check out Ella’s Website here
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 06 Feb 2023 | Writing Well on LinkedIn | 00:30:12 | |
We do not profess to be LinkedIn ninjas but this deep dive episode is a must-listen for any individual or business owner looking to leverage the power of LinkedIn. In this LinkedIn podcast special, Ella & Minnie discuss why you might bother leveraging LinkedIn
We discuss the many places on LinkedIn to sell yourself and raise your profile. Our own research into the platform has led us to the realisation that we personally aren’t giving LinkedIn the attention it deserves. It is an excellent platform to build your professional network and generate business leads. We reveal how you can, with us, maximise the opportunities available. If you aren’t on LinkedIn you probably should be and we’ll tell you why. Cracking Copy hosts Minnie McBride and Ella Hoyos give you our top tips for writing on the platform, how to grow your following and unlock the potential of LinkedIn for you and your business. Tune in and let us know your thoughts - our contact details are below… Interesting LinkedIn stats:
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 13 Sep 2024 | The Importance Of The Copy Brief and the Art of Preparation | 00:32:56 | |
This episode of Cracking Copy addresses the importance of the brief. The copywriting brief is all the information you need to nail your copy in the first draft. This episode is a must listen if you are:
Minnie talks to marketing pro, Cindy Herraman-Stowers. Cindy has over two decades of marketing experience from both client and agency side and brings a wealth of experience and really useful tips to the conversation.
If you want to know what makes a good brief and deep dive into the nitty gritty of pre-writing preparation then this episode is for you.
Contact Cindy Herraman-Stowers
Contact Cindy by email here
Resources
Download your useful Brief Checklist here
Download Minnie’s Marketing Plan template here
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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| 23 Feb 2023 | Avoid Writers Burnout by Repurposing Your Copy | 00:30:37 | |
Creating single-use, disposable content is a false economy. It's also a high price to pay, zapping up your precious time and energy as a marketer and content creator. If you tend to find content creation, writing and marketing your business exhausting, then this podcast is for you. Ella & Minnie talk about the wonderful alchemy of repurposing content to make your life easier, save time and most importantly your sanity. Listen in to discover:
How would it feel to get more value and greater reach from each and every piece of content you create? Whether you are a solopreneur or a more established business, we’ll help you apply your own simple strategies to content distribution and become more intentional in your content writing process. Tune in and let us know what you think of this episode. Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 17 Apr 2023 | How to Write a Captivating Social Media Bio | 00:26:31 | |
Today we are talking about social media bios.What do we mean by a bio? (biography). Well, we’re talking about the personal information that you see on your social media profiles. You know, that tiny amount of space at the top with a ridiculously low character count where you have to grab attention, get across your value proposition, what you want the reader to do and be so magnetically brilliant that they will do whatever you have asked. No mean feat! So we are going to be discussing what you can do to achieve bio nirvana. Because when was the last time your bios had a spring clean? We have gone all generous and created a FREE Brilliant Bio Checklist with all the actionable tips from today’s podcast. The link is in the resources below. So tune in, sit back and listen and let us know what you think of this episode. Continue the conversation by leaving us a message and getting in touch on our socials. Contact deets below. Resources: Get your free Brilliant Bio Checklist here Link apps include: Linktree, AllMyLinks, Card, Link Hubb, Linkkie and Taplink amongst others Company bios we discuss: Hubspot LinkedIn here Waitrose LinkedIn Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 17 Nov 2022 | Grow and Sell Through Online Summits | 00:24:47 | |
This episode is for you if you're planning to sell more of your services online. Ella Hoyos speaks with sales coach and business champion, Kathy Walterhouse, founder of the Professional Rule Breaker and the Entrepreneurs Success Summit. Kathy has a great outlook and she loves to help entrepreneurs break the rules, find their authentic voice and jumpstart sales. We discuss how you can supercharge your sales process. Listen to how Kathy made the switch from ‘scared selling’ to ‘noble selling’, why it works and what that looks like in practice. She shares her wisdom on providing value, building relationships and the emotional triggers that motivate people to take action and buy. You’ll hear all about the benefits of speaking and attending summits and conferences. Find out what makes them such a powerful way to help copywriters and business owners to get promoted, reach new audiences, and build authority in a way that will help you to grow and scale your business. Ella recounts her own experience when the tech falters and Kathy talks about how to handle mishaps in live situations. Kathy talks about how you can create ‘omnipresence’ with your content on social media without feeling burned out. She shares a great tip, “the rule of one” to streamline your marketing efforts and help achieve more success in your business. You’ll also discover what Kathy looks for when selecting guests and speakers for her Summits. FAST ACTION BONUS! Access the Entrepreneurs Success Summit absolutely FREE before 18 November 2022. Sign up now at https://www.theprofessionalrulebreaker.com/ESS-2 About Kathy Walterhouse Kathy Walterhouse has been named Top 20 Business Coach to look out for in Disrupter Magazine. She is an ex- corporate sales expert having sold close to a billion dollars. After being asked numerous times how she did it Kathy realized there was a real need to help entrepreneurs find success in their marketing and sales. She has her own methodology of success. One of her pillars of success is being authentic and having the philosophy of drawing outside the lines, not following what is expected .....in essence being a rule breaker. Kathy has become a success leading small businesses to crush their sales numbers using her S-A-L-E-S Method. In a short time, she reached clients on an international level. In an effort to scale and help more entrepreneurs she has developed a mastermind group training to increase access to her knowledge and accelerate success of her clients. Kathy's goal is to have her customers stand out of the crowded marketplace. She has always had the motto of “Be authentic. Be a rule breaker. Be the solution to your customer and don't stop until you make a difference. Success will follow. Kathy’s contact details Website: www.theprofessionalrulebreaker.com Facebook: https://www.facebook.com/theprofessionalrulebreaker/ Instagram: http://instagram.com/theprofessionalrulebreaker Contact us! Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing | |||
| 13 Jul 2023 | Cracking Copy Turns 1! Lessons From One Year In Podcasting | 00:23:18 | |
Ella and Minnie look back over the last year since launching the Cracking Copy Podcast. And we ask the question… Do you have a podcast in you? We interview each other about our top takeaways from the experience, what we’ve learnt and our thoughts on podcasting as a marketing medium. It’s a candid insight into how we ‘fell into’ the industry, why we love it and the benefits that podcasting has given us. It’s a must-listen if launching a podcast is on your things-to-do list. If podcasting is something you are considering, we have BRILLIANT NEWS! In September we are hosting a free three-day challenge. The challenge will give you the chance to explore whether you have a podcast in you, what format and genre it might take, and who might listen and you’ll be able to map out your first few episodes. You will then have the chance to enrol on our October Launch Your Indie Podcast course which will give you the knowledge and confidence to get started. Sign up here to get on our waiting list and we will let you know all the details towards the end of the summer. Let us know what you think of this episode. Please rate and review and recommend to others. We love helping small business owners and entrepreneurs improve their writing. Resources Waiting List for Launch Your Indie Podcast Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 26 Oct 2023 | Quitting Corporate to Write Full Time: An Authors Story | 00:41:46 | |
It’s been said that everyone has a book inside them.
But how many of us take up that challenge?
In this week’s episode, Minnie talks to the wonderful Emma Simpson, who did just that and gave up her high-paid job to be a full-time writer.
Emma talks candidly about how and why she decided to be a writer of narrative non-fiction. She highlights the joy of being able to gather and share the stories of others and weave this into her own, very personal journey.
Emma talks about what’s important to her, what inspires her and how she connects with her audience through her authentic, insightful and beautiful writing, helping people feel uplifted and less alone.
She also talks about her creative process and regularly publishes new work on her Substack, Lemon Soul. And she spills the beans on whether there’s money to be made blogging.
Her first book, Breaking Waves, will be published soon, and she gives an overview of other books in the pipeline.
Whether you are an aspiring author, you want to know if it’s possible to make a living writing, or you just want to listen to a wonderfully inspiring conversation with an incredible writer, then today’s episode is for you.
About Emma Simpson
Emma is a wild swimmer and lifelong hobbyist writer specialising in narrative non-fiction, and now a full-time writer. She spent two decades in a career as an air traffic controller. After experiencing two life-wrenching events, she rediscovered her pen and her passion for storytelling while discovering how transformational cold-water swimming was for her health, wellbeing, and sense of connection with the world. Emma is also trained in coaching psychology, and combines her years as an observer of human behaviour in high-stress environments with a love for listening to people’s tales around the shores of a lake; a mug of steaming hot tea in hand.
Her first book, Breaking Waves, to be published soon, is an exploration into the primal powers of femininity and water; with stories gathered from around the world that demonstrate the power of connection and humanity in an increasingly crazy society.
Contact Emma Website: https://emmasimpsonauthor.com/ Read and subscribe to her Substack Blog - Lemon Soul Connect with her on Instagram
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are p... | |||
| 09 Feb 2024 | Podcasting For Beginners, Part 2 (of 2) | 00:31:16 | |
Tempted to peak behind the curtain to see how a podcast is assembled? Then this episode is for you! In this 30 minute show, we break down our process for Cracking Copy, from planning to recording, editing to hosting and promotion to publishing. It's the second part of our 2 part mini-series on how we started the podcast and what's involved on a week by week basis. We also explore some of the key factors in determining what will make YOUR show a success, should you want to start your own podcast. Know this - it's totally within your reach! *************************************** LEARN HOW Did you know we have created a fantastic short course for wannabe Indie Podcasters who want to learn the skills of podcasting for themselves? To whet your appetite we have a FREE masterclass taking place on Thursday 15 Feb, to kick off the launch. Join us as we help you bring your inkling of an idea kicking and screaming into life. We'll help you nail your concept and align it with your business goals. It’s from 1-2pm GMT on Thursday 15th February. Register your interest HERE. You’ll then be on the list to receive all the details. We'll also be spilling the beans on our brand new 90 day program to Launch Your Indie Podcast. It comes with 30 days of live support, accountability and weekly coaching to ensure that you have everything you need to get up and running on your very own podcasting journey. The course serves business owners, marketing managers and service providers who want to create their own podcast for themselves or their company. It offers immense value for two distinct groups of people. It's for YOU if you want to start your own podcast, AND it's for YOU if you want to learn the skills of podcasting so you can offer this as a service to your clients and colleagues. *********************************** Hop back to the previous episode (part 1 of Podcasting for Beginners) to discover:
So tune in, sit back, listen, and let us know what you think of this episode and get in touch if you have great hooks to share with us. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.
Resources
Free Podcasting Webinar Workshop 15/02/24 @1.00pm GMT, Launch Your Indie Podcast
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. ➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: | |||
| 11 May 2022 | Trailer: What's Cracking Copy all about? | 00:07:44 | |
Hello world! Welcome to Cracking Copy. In this short episode, you'll get the lowdown on what you can expect from us in this new show about writing for business. Lean in and listen up - we can't wait to get to know you!
Ella & Minnie | |||
| 07 Jun 2024 | Customer Research Mastery: Insights from Dr. Mimi Zhou | 00:36:17 | |
Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn sight harder.
In this episode of Cracking Copy, Ella Hoyos delves into the essential world of customer research with special guest Dr. Mimi Zhou.
Mimi, a conversion copywriter and email strategist, highlights the pivotal role of research in crafting compelling copy. The episode reveals how Mimi acquires accurate customer data without unintentionally introducing bias into the process.
You’ll learn her methods for gathering valuable insights, including mining reviews, conducting surveys, and performing interviews. And discover Mimi's techniques for making interviewees comfortable and the strategies she employs to ensure the reliability and accuracy of her data.
Copyhackers supremo, Jo Wiebe describes her as “One of those quiet, unexpected copywriting talents very interested in the planning and strategy side of email which is rare to find. [She’s] really curious about how to write emails that convert better and better all the time”.
The conversation also explores how to translate research findings into effective copy, using frameworks like the “jobs-to-be-done” timeline and the forces at “the switch”. Mimi shares practical examples and tips for copywriters new to conducting research, emphasising the importance of defining research goals and starting with review mining.
Whether you're a seasoned copywriter or just starting out, this episode is packed with actionable advice and insights to help you harness the power of customer research in your copywriting projects.
00:00 - Cracking Copy is a marketing and copywriting podcast where we discuss effective copy 01:02 - Research is a crucial skill for any copywriter 02:32 - Mimi is a conversion copywriter for coaches and service providers 04:29 - Why is customer research so important in the context of copywriting and marketing 07:27 - The different types of research that effective copywriters do 09:17 - Does email list size impact the kind of research you do? 10:58 - What systems work best for capturing responses and data for research projects? 13:21 - Techniques for making interviewees feel comfortable and open up 17:38 - The reason you shouldn’t get too friendly during interviews 21:16 - How to glean insights from research interviews 24:42 - Ensuring that research insights are reliable and representative of target audience 26:11 - How do you translate insights into compelling copy? 33:08 - What advice would you give to copywriters new to conducting market research
Resources mentioned in this episode: Airstory https://www.airstory.co/ Capture research and use it in your writing - no matter where you write online. Put an end to copying and pasting interesting quotes, data points, images and more you find online.
About Mimi Dr. Mimi Zhou revels in customer research--because when you understand what your audience wants, you don't need to guess what they'll pay you for. Her conversion copywriting projects are built on a thorough research foundation where she studies info your audience provides through reviews, surveys, interviews, and more. Her ability to parse data into numerical information and read between the lines to hear what customers say beneath the surface helps her understand what customers want even when they don't tell you directly. A fun fact about Mimi: Her path to becoming a pro... | |||
| 29 Aug 2024 | Simple Messaging for Effective Marketing | 00:44:26 | |
In this episode of Cracking Copy, Ella Hoyos welcomes Billy Broas, author of "Simple Marketing for Smart People" and creator of the Five Light Bulbs framework. Billy shares his journey from corporate life to becoming a marketing strategist, and how his passion for beer brewing led him to discover the power of effective copywriting. This episode is for you if you've ever been unsure about how to deliver the right message at the right time to attract the customers you need.
We explore:
Billy also delves into the significance of upstream and downstream marketing, and how focusing on core messaging can maximise your marketing efforts. Whether you're a seasoned marketer, just starting out, (or you simply have a taste for craft beers and real ales like we do!), this episode is packed with practical insights and strategies to elevate your copywriting game.
About Billy Broas Billy Broas is a marketing philosopher and messaging strategist known for his Five Light Bulbs framework. He helped hundreds of entrepreneurs translate their complex products and services into simple yet powerful language that drives sales and builds brands. Billy is the creator of the popular Five Lightbulbs® messaging framework, which has been described as a revolutionary approach to marketing. He lives in San Diego with his wife and two wonderful children and enjoys frequent trips to Mexico. Contact Billy Website: https://simplemarketingbook.com Social Media: https://www.linkedin.com/in/billybroas/
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast! If you found this episode helpful you can show your appreciation by making a | |||
| 10 Aug 2023 | Unlock The Power of Storytelling For Your Business | 00:42:10 | |
In this episode, Minnie talks to Susan Payton, business storytelling expert and bestselling author of The Business of Stories.
In this 40-minute episode, Susan explains her framework for business storytelling. With careful prompting, you will understand that you have hundreds of wonderful stories to tell (even if you don’t know it yet!).
We discuss why we should be telling stories and how to weave them successfully into your marketing.
Susan explains The Circles of Storytelling Magic and how to harness storytelling to find a deep connection with your ideal customer. Also, we discuss where to use your stories. Hint: everywhere!
If you are curious as to how to recognise and record powerful stories when they come to mind, Susan shares her tips.
We review her bestselling book (which is much more than a book), her hugely successful course and upcoming Storytelling Challenge.
Whether you are already using stories or unsure where to start, tune in for this valuable and informative episode. Grab a coffee and let’s dive in!
Hey, have you heard…?
Have you ever thought about hosting a podcast? If podcasting is on your to-do list, we have exciting news. In September we are hosting a free three-day challenge. The challenge will allow you to explore whether you have a podcast in you, what format and genre it might take, and who might listen and you’ll be able to map out your first few episodes.
You will then have the chance to enrol on our Launch Your Indie Podcast course this autumn which will give you all the knowledge and confidence you need to get your show up and running. Sign up here to get on our waiting list and we will let you know all the details towards the end of the summer.
Let us know what you think of this episode. Please rate and review and recommend to others. We love helping small business owners and entrepreneurs improve their writing.
About Susan Payton
Susan is a storytelling expert and author of the bestselling book The Business of Stories
Website www.thebusinessofstories.com
Upcoming 5-day challenge: www.thebusinessofstories.com/5daychallenge
Socials:
Linked in: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Business of Stories is available from most retailers. Here’s the Amazon link!
Resources
Waiting List for Launch Your Indie Podcast
Contact us
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to c... | |||
| 19 Jan 2023 | Writing Well on Twitter | 00:24:32 | |
This podcast is a must-listen for any writer or business owner looking to leverage the power of Twitter. There is arguably no better social media platform to hone your writing skills. In this episode, Ella & Minnie discuss what Twitter can do for you as a writer, and how you can use the platform to find your tribe, grow your audience, test ideas and build in public. With topics such as exploring what resonates with your target audience, providing something educational and interesting, understanding recent changes to the platform, and using hashtags to increase followers, this podcast is the perfect guide to help you get the most out of Twitter. Cracking Copy hosts Minnie McBride and Ella Hoyos will help you unlock the potential of Twitter for your writing, business, and more. Whether you’re a writer, journalist, PR professional, or budding entrepreneur, you’ll learn how to craft compelling tweets, grow a loyal following, and get the most out of the ever-evolving platform. Discover the ins and outs of this powerful social media platform and use it to further your career and success. Tune in and let us know your thoughts - our contact details are below… Resources Learn how to become a prolific digital writer with Ship30for30 Publish cross-platform with Typeshare Search for insights and intel with Twemex Organise your Twitter feed with Tweetdeck Contact us! Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 02 Nov 2022 | New Styles of Writing For The Digital Age | 00:27:17 | |
Writing for the digital age - what has changed? Today’s episode is for you if you are bamboozled by the tens of thousands of messages presented to you on a daily basis. Are you at a loss for how you can cut through the noise to get your products and business to stand out? Today we look at how the way we write and communicate has changed in the last 30-40+ years to ensure that we can get our own vital messages across. We look at some of the copywriting greats from the last 60 years. Why were they successful? We look at what we have learnt from these people and discuss how differently we create and construct our copy to communicate effectively in the 2020s. We also have a host of tips for you to take on board right now to hone your digital writing skills. Tune in and find out… Resources David Ogilvy’s famous 1960s Rolls Royce Ad Martin Conroy’s famous Wall Street Journal direct-sales letter 1975-2003 - the ‘most successful sales letter ever written’ Gary Halbert - The Boron Letters Contact us! Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @sosocial_minnie
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) | |||
| 06 Sep 2022 | Confusing Words, Silly Mistakes and How To Avoid Them | 00:24:38 | |
This episode is for you if you question yourself when you write certain words. Are you occasionally guilty of making the odd silly mistake with vocabulary and idioms and want to know how to avoid them? In this episode, Minnie talks to Sarah Townsend, author of two bestselling books about her latest book, The Little Book of Confusables, which helps smart people boost their vocabulary and avoid embarrassing mistakes. We discuss the most common mistakes people make and give tips on remembering the correct spelling to stop you from tripping up and looking daft! About our guest As a freelance copywriter for 20+ years, Sarah Townsend helps businesses get results from their marketing using powerful, persuasive, clear and concise copy. She is the author of two bestselling books:The Little Book of Confusables and Survival Skills for Freelancers, her first book, which has helped thousands of freelancers grow in confidence and develop the mindset for success. Since 2020, Sarah has delivered talks and events for everyone from the CIPR and ITI to Enterprise Nation and the Content Marketing Association. Contact Sarah Website: sarahtownsendeditorial.co.ukLinkedIn: www.linkedin.com /in/sarahtownsendeditorial/Twitter: www.twitter.com/stecopywriting Instagram: http://instagram.com/the copywritersday Contact us! Please drop us a voice note at memo.fm/crackingcopy and let us know wha t you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @sosocial_minnie LinkedIn:Ella Hoyos - www.linkedin.com/in/ellahoyos Minnie McBride - www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) Buy me a coffee | |||
| 15 Aug 2024 | The Importance Of Personal Branding And How To Stand Out Online | 00:38:32 | |
How can you define yourself and your messages in an online sea of sameness?
In the age of generative AI, personal branding is ever more important when promoting yourself and your services online.
In this episode, Ella Hoyos chats to Barbara Shimasaki. Barbara has over 30 years of experience as a marketing designer, mentor and motivational speaker. With her design background she recognises patterns in communication and created her messaging framework, “1-2-3, Your POV”, to help coaches, creatives and service providers to stand out online.
Developed for LinkedIn, this framework is a simple structure to replicate wherever you show up in the online space.
This simple framework provides structure and scaffolding to your messaging strategy and a vital gameplan to define yourself in a sea of billions of others.
This episode is for you if you’re looking to
So tune in, sit back, listen, and let us know what you think of this episode. Continue the conversation by leaving us a message and getting in touch. Contact deets below.
About Barbara Shimasaki
Barbara is a conversion copywriter specializing in Linked In content design. She helps experts and leaders share their points of view with a wider LinkedIn audience, one succinct carousel at a time. Her latest experiment is turning guided conversations into content for LinkedIn, newsletters, articles, and emails. Barb believes your point of view is your key differentiator in a very noisy world.
Contact Barbara on LinkedIn here Email: barb@barkingdogsdigital.com
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
... | |||
| 19 May 2022 | Word Games To Get You In The Writing Zone | 00:31:34 | |
This episode is for you if you sometimes struggle to find focus before sitting down to write. In this show we explore some fun ways that we can set ourselves up for success and get into a writing frame of mind, before we sit down to tackle the big projects of the day. Word games can be brilliant for getting in the writing zone but are also useful for improving your vocabulary and spelling. * Which games are best for a quick warm up and getting in the zone? * Which games are best for improving your vocabulary and spelling? Not just for passing the time or general hilarity, word games can really help focus the mind and educate your brain to help you become a more focused and skilled writer. Resources The word games we discuss this week and where you can find them! Wordle - https://nytimes.com/games/wordle (free) Waffle - www.wafflegame.net (free) Scrabble - App Store - Scrabble Go (free) Boggle - find at all good stores! (Hasbro) - Boogle and Travel Boggle (rrp £10.99) Crosswords - most newspapers and online (£ free to various) Poetry for Neanderthals (by Exploding Kittens) - (rrp £19.99) Contact us Please do drop us a note. Let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Email: hello@crackingcopy.co.uk ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @sosocial_minnie LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode and hope, along the way, to help you become better writers for your business. | |||
| 21 Oct 2022 | The Craft of Storytelling for a TEDx Stage | 00:24:59 | |
Humans crave stories. As writers we know the power of a good story to draw our readers in. In this episode of Cracking Copy, Ella Hoyos talks to copywriter Charlotte Davies about a story born from her own life experience and what motivated her to tell it. This episode is for you if you really want to know what it’s like to share your story on stage at TEDx. Charlotte never imagined herself at TEDx, but when a friend suggested the idea and she met the conference organiser a short time later, it stirred an idea that compelled her to act. Charlotte shares her insights on public speaking, performance, and copywriting. She talks about her journey with cancer and what it taught her about resilience when life gets tough. She discusses the importance of only sharing what you're comfortable with, and of rehearsal and planning when delivering a talk or presentation. Charlotte also talks about the feedback she's received since her TEDx talk, and how doing the talk has helped her as a copywriter. Finally, she offers advice to others who might be thinking about doing a TEDx talk or other public speaking engagement.In her TEDx talk, Charlotte discusses her journey and what it taught her about resilience. She says that during the difficult times, it's important to think about what you can do differently the next time. She also says that sharing your story can be cathartic and help you close a chapter of your life that has been quite traumatic.
About Charlotte Charlotte Davies is a copywriter, messaging strategist and TEDx speaker. She spent 8 years working in PR, across industries including music and food. In 2014 she took time out for treatment when she was diagnosed with Non-Hodgkins Lymphoma. The treatment was successful and she has been in remission since August 2014.When she was ready to return to work, she got qualified to teach English and has worked in Italy, Spain and through the pandemic taught English online to children and teenagers. Charlotte also worked as the Events and Development Manager at Wolverhampton Grand Theatre, where she was responsible for fundraising and promoting the theatre to a corporate audience. Charlotte started her copywriting business in May 2021. Since then she has been working with SMEs to create compelling copy that attracts their ideal clients and helping business owners and fellow copywriters to develop their authority and lead generation skills. Charlotte’s contact details Website: www.charlottethecopywriter.com LinkedIn: https://www.linkedin.com/in/charlottethecopywriter Instagram: https://www.instagram.com/charlottethecopywriter/Contact us! Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @sosocial_minnie LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of co... | |||
| 12 Dec 2024 | 7 Copy Checkpoints to Optimise Your Web Copy | 00:31:19 | |
In Episode 4 of our mini-series on writing copy for your website, Ella Hoyos talks with Linda Melone, an award-winning health and fitness copywriter. Linda shares her journey of crafting and optimizing website copy, emphasizing the importance of treating writing and editing as separate processes.
Together, they explore seven essential copy checkpoints to ensure your content is polished and ready to publish.
Listen as we delve into the nuances of editing copy, the impact of clichés, and the art of maintaining voice and tone consistency. Discover how to make your copy clear, engaging, and conversion-ready. Linda also shares insights from her extensive career, offering practical tips and takeaways for creative entrepreneurs and savvy business owners looking to enhance their copywriting skills.
- Introduction to Linda Malone and her journey in copywriting - The importance of separating writing and editing processes - Seven copy checkpoints for effective editing - The impact of clichés and maintaining originality - Ensuring clarity and consistency in voice and tone - Using testimonials and emotional triggers for engagement - Structuring your website for optimal user experience - Linda's resources and services for copy optimization
Be sure to subscribe to Cracking Copy for more episodes filled with expert advice and writing inspiration.
Contact Linda Connect with Linda Melone on LinkedIn Explore her website, The Copy Worx https://thecopyworx.com, for more insights and free resources
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think of this episode, or what topics you'd like to hear about. Hang out with us on social, here: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
Minnie McBride - https://www.linkedin.com/in/minniemcbride Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
Support this podcast!
If you found this episode helpful you can show your appreciation by making a | |||
| 22 Jan 2025 | Talk Their Talk: Ditch the Jargon to Win Customer Connection | 00:30:18 | |
Picture this: you're slumped in your cubicle, encased by soul-crushing blue felt walls, staring at a blank screen. Another day, another thrilling attempt to “leverage a strategic approach” to funnel leads and convert them into buyers of your iconic English Test product.
Now scrap that depressing scene - rip it up and bin it! Because some companies? They do things differently...
Ella Hoyos welcomes Rachel Exton, Vice President of Marketing at Pearson, to Cracking Copy talk about the transformation that comes from ditching corporate speak and tuning in with the natural language of your customers.
Rachel shares her inspiring journey from Dyson to Pearson and delves into the mission of making English language learning accessible worldwide. Discover how Rachel's passion for storytelling and simple, relatable language drives engagement and conversion.
In this episode, Rachel discusses the power of reframing marketing jargon into consumer-friendly language, drawing from her experiences at Pearson. You’ll hear about the innovative 'help me discover, choose, buy, stay' model and its impact on creating genuine connections with consumers.
Rachel also shares insights into the transformative shift from calls to action to calls to outcome, highlighting the importance of putting the consumer first.
Whether you're a small business owner or part of a large corporate team, Rachel's practical tips on storytelling, market research, and simplifying strategies offer valuable takeaways for all. Tune in to explore how universal principles of effective communication can be applied across different scales and industries. Don't forget to subscribe to Cracking Copy for more episodes filled with golden nuggets and inspiration for writers in business. Stay tuned for future episodes by hitting subscribe and check out our show notes for additional resources. Contact Rachel Exton
Connect with Rachel on LinkedIn https://www.linkedin.com/in/rachel-exton-56796b2b/ Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
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You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing | |||
| 06 Feb 2025 | Making Copy Accessible With Mindful Design | 00:36:59 | |
This episode of Cracking Copy focuses on the importance of creating marketing materials with consideration for accessibility, user experience (UX) and neurodiversity.
Ella talks to Caroline Vermeulen, a graphic designer and branding specialist. Caroline’s work in accessibility, including experience with visual impairments, colour blindness, dyslexia, and learning about endometriosis and ADHD, has shaped her approach to design. These experiences fuelled her empathy and reinforced her belief in designing with intention.
Understanding accessibility and knowledge-sharing between a symbiotic relationship of designer, copywriter and business owner, can ensure inclusive design practices are easily implemented. So if you’re not already putting mindful design into action, this episode may be a lightbulb moment.
Let us know what you think about this episode or if you have any questions get in touch with Caroline, Ella or Minnie via the contact channels below.
Don't forget to subscribe to Cracking Copy for more episodes filled with golden nuggets and inspiration for writers in business. Contact Caroline
Caroline Vermeulen Graphic Designer | Brand Specialist | caroline@mysteryhare.com | 07525 246 734 | mysteryhare.com Contact Caroline by email here Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
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You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: | |||
| 20 Mar 2025 | Backend Systems to Scale Your Copywriting Business | 00:31:17 | |
Scaling a business isn’t just about landing more clients - it’s about having the right systems in place to support your growth without burning out. That’s why today, I’m speaking with Sandra Booker, the Fractional COO to the Copywriting elite, and a business choreography master who helps ambitious founders streamline their backend operations so they can scale sustainably—without chaos. If you’ve ever felt like you’re constantly reinventing the wheel in your business, drowning in admin, or unsure how to delegate effectively, this episode is a must-listen. In this episode, Sandra and I cover: ✅ The mistakes that keeps copywriters stuck in feast-or-famine mode If you’re ready to stop running your business on duct tape and start building a scalable, grown-up copywriting business, hit play now. Don't forget to subscribe to Cracking Copy for more episodes filled with valuable tips and inspiration for writers in business. Resources Get your free 2 week Time Tracker study here. Contact Sandra Booker Visit Sandra's website at [sidekickcoo.com](http://sidekickcoo.com) and follow her on Instagram @sidekickcoo for more insights and resources. | |||
| 02 Apr 2025 | Boost Efficiency: How Tech and Automation Work Hand-in-Hand with Copywriting | 00:39:36 | |
In this episode, Ella is joined by tech automation expert Nicola Walsh, founder of This Mum Loves Tech, to explore how automation and AI can revolutionise not just business operations, but also copywriting workflows. The best written sales copy won't sell if the tech isn't set up correctly, the funnel is broken or the emails are not firing right. Copywriters know that they need to minimise friction in the sales process for best results. We need to make it as easy and seamless as possible for customers to complete the action we want them to do, whether that's sign up for a newsletter, download a freebie or place an order. What You’ll Learn in This Episode:
Resources & Tools Mentioned:
Connect with Nicola: Don’t Miss Our AI Copywriting Mini-Series! | |||
| 17 Apr 2025 | AI Copywriting Tools – A Game-Changer or Just a Gimmick? | 00:37:27 | |
In this kickoff episode of our AI & Copywriting mini-series, expert copywriters Ella and Minnie explore the booming world of AI copywriting tools—like ChatGPT, Jasper, and Copy.ai—and unpack whether they’re truly revolutionary or just clever tech hype.
We dive into how generative AI has gone from novelty to necessity since 2022, with tools now streamlining content creation across websites, emails, and ads. But with rapid advancement comes real concerns: job displacement, intellectual property, and the ever-pressing question—can AI match human creativity?
Ella and Minnie explore the strengths of these tools (speed, efficiency, idea generation) alongside their flaws (lack of emotional intelligence, nuance, and originality). They test prompts live, showing how AI can be a great jumpstart—but often needs human refinement to truly shine.
We also cover popular AI writing tools like Claude, Deepseek, Writesonic, and Perplexity, offering tips on how to choose the right one based on your goals and budget.
The takeaway? It’s not “AI vs. human copywriters”—it’s “AI with human copywriters.” AI is a tool, not a replacement. Strategic, persuasive storytelling still relies on the human touch.
This episode sets the stage for the rest of our AI series, where we’ll dig into productivity, the human voice, ethical concerns, and how to future-proof your copywriting career.
Tune in, subscribe, and join us as we navigate the ever-evolving landscape of copywriting and AI—together.
Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes
LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Sup... | |||