Copy to Freedom: The Podcast (Erin Morris)

For the full show notes and access to resources mentioned in this episode click here.

In today's episode, we’re talking about the 16 sections of a high-converting sales page. So many people as me, “how long should a sales page be” and that’s a hard question to answer because depending on price point and other factors this can change drastically. 

Instead, I determine how long a page is, not by word count, but by asking “Have I answered everything that people need to know to make an informed decision?” To do that, I complete each of the 16 sections you’ll learn about in this episode. 

This is part one of the Simplify Your Copy series where we’re uncomplicating the copy process and diving into only what you need to know as a non-copywriter. Tune in now!

Topics discussed:

• The question you should be asking instead of how long should my sales page be.

• The 16 sections to include on your sales page.

• Understanding how to structure your sales page in a way that makes sense and converts buyers.

• The easiest place to start your sales page (and hint, it’s not the headline).

• Uncomplicate what goes into each section of a high-converting sales page.

• My take on whether to add individual feature values.

Links/Resources Mentioned:

• Market Research Guide: https://erinmorris.co/voc-pdf

Connect with Erin:

• Website: https://erinmorris.co/

• Instagram: @erinmorris.co

Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250. 

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved

Are you ready for 2025 to be your best year yet? The year you pop TF off? The reason people set goals and don’t hit them is often due to a lack of momentum. If you’re not seeing results it’s hard to stay motivated. In this episode, we’re diving into how you can master any skill and become your next-level self. 

Whatever your goals are, whatever is on your vision board, tune in to learn how to make sure that in December 2025 you’re sharing on IG that what you desire has become your reality. 

I’m breaking down the 10 Steps to Progressive Mastery (from Brendon Burchard’s High Performance Habits) and showing you how to apply them to launching, Instagram or whatever skill you want to master for your best year yet.

What You’ll Learn in This Episode

• Why being “consistent” is the reason you’re not growing

• 10 Steps to mastering any skill

• How to use the 10 Steps of Progressive Mastery to get better at live launching

• The importance of stretch goals, visualizing success, and attaching meaning to your launch journey.

• How to identify critical success factors and stop wasting time on ineffective strategies.

Resources and Links Mentioned

• Instagram Membership – OOO Club

• Simplified Millions Masterclass – Reverse-engineer your launch goals, identify leaks in your funnel, and create predictable, scalable revenue—all while working part-time hours. Watch the training here.

• DM me on Instagram (@erinmorris.co) – Let’s chat about your launch strategy or questions from this episode!

• Funnel Gorgeous: About Darn Time Course – A course I recommend for mastering project timelines and realistic task management. Get it here.

• Book a Free Strategy Call with Me – Let’s strategize your entire year of launches together. Let’s chat!

For the full blog post, transcript, and access to resources mentioned in this episode click here.

In today's episode, we’re talking about 11 copywriting myths. The problem with believing many of these myths is that they negatively influence your messaging and how you communicate about your programs. 

Tune in as we debunk the myths and misconceptions floating around our industry. You'll write more effectively, connect deeper with your audience, and convert higher.

Topics discussed:

• Should you "sell the benefits, not the features"? 

• What does it mean to meet your audience where they’re at and how you can bridge the gap between awareness and action?

• How to use sales psychology ethically to establish authority and drive demand for your offers.

• Is talking about pain points unethical marketing or is this crucial for building credibility and connection

• Now that attention spans are shrinking, should you be writing long-form copy? 

• How to use copy to form connections with your audience

Links/Resources Mentioned:

• The 6-Figure Sales Page Outliner – How to write a buyer psychology structured sales page so you stand out, drive engagement, and increase conversions while activating the subconscious decision-making process of your audience.

• Connection Cure – Write copy that actually converts. Get 45+ proven voice of customer and market research questions to find the words that connect with your audience, boost authority, build trust, and create demand for your programs.

Connect with Erin:

• Website: https://erinmorris.co/

• Instagram: @erinmorris.co

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Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250. 

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a game-changer if you’ve got an upcoming launch or need an existing piece of copy improved.

Description:

For the full show notes and access to resources mentioned in this episode visit: https://erinmorris.co/blog/b/03-Uncover-Juicy-Irresistible-Messaging-Angles 

Ever wanted to get an inside look into the mind of your audience? I’m back with part 2 of the Simplify Your Copy series and in today's episode, you’ll learn to uncover irresistible messaging angles that create that "OMG, she's in my head" response so clients need what you’re selling.

Through real-life examples, you’ll get a look into “Phase 1: Position” of my connection-first framework to walk away with actionable strategies that identify your audience's pain points, desires, and unique challenges to create copy that drives conversions and sets your business apart.

Take your copywriting skills to the next level and transform your launch. Whether you're a seasoned entrepreneur scaling to 7 figures or a newer coach working toward 6-figures, this episode will pull back the curtain on mistakes I see the majority of business owners making with their copy, regardless of how long they’ve been in business.

Topics discussed:

• How to understand what your audience needs to hear before writing anything.

• Why you’re doing all the things ... but aren’t getting the conversions you want.

• How generic and ambiguous language in copywriting is the cause of poor sales 

• The role of specificity and emotional resonance in crafting compelling messaging that drives action.

• A strategy that delivers 80% results for just 20% effort (that you can do today)

• A real-life example of how I helped a client dig beneath surface-level copy to get to the heart of her audience's desires.  

• Strategies for uncovering the juicy and irresistible messaging angles to use in your sales copy. 

Links/Resources Mentioned:

• Connection Cure – Write copy that actually converts. Get 45+ proven voice of customer and market research questions to find the words that connect with your audience, boost authority, build trust, and create demand for your programs.

Connect with Erin:

• Website: https://erinmorris.co/

• Instagram: @erinmorris.co

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Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250. 

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.

In today’s episode, I’m showing you my simple 3-step process for a launch debrief. If you’ve ever tracked metrics but didn’t know how to use them for improvements or don’t know what data points to collect or how to run a strategic debrief this is the episode for you.

Use this launch debrief formula to analyze your results and pinpoint exactly what worked (and what didn’t). This seriously is the easiest way to have a smarter and more profitable next launch. 

Plus, I’ve got a FREE Launch Debrief Workbook to walk you through this entire process. Grab it atlaunchwitherin.com/launchdebrief and let’s make your next launch your most stress-free and high-revenue one yet.

What You’ll Learn in This Episode:

• Why launch debriefs should become a non-negotiable part of your launch timeline

• The 3-step process to easily audit your launch

• Why your emotions lie to you about your launch results

• How to identify leaks in your funnel so you can optimize for more conversions

• What metrics actually matter (and how to interpret them)

• The “Good, Average, Needs Work” scale

• The mindset shift that separates successful CEOs from stressed-out creators

• A breakdown of my problem-brainstorming process to pinpoint exactly what to improve

Resources & Links Mentioned:

• 📌 FREE Launch Debrief Workbook:https://launchwitherin.com/launchdebrief
• My New Instagram Account! Follow me@launchwitherin
• The Luckiest Person I Know Meditation –Listen on YouTube
• Book Rec:The Gap and The Gain by Dan Sullivan & Benjamin Hardy

💖 Loved This Episode?

If this episode resonated with you, the best way to supportCopy to Freedom: The Podcast is to:

• Leave a rating & review – It helps more adventure-loving course creators find the podcast, have more profitable launches and live their dream life.
• Tag me on my new Instagram 💃@launchwitherin and tell me your biggest ah-ha moment!

Together, we’re building a global community of freedom-driven women who are making bank, calling the shots, and living life ontheir terms. 

Is 2025 the year you blow up your revenue? The year you finally cross the 6-figure launch milestone? The year you working less & live more? If you said F*ck YES!, then this episode is for you.

6-figure launches don't happen on accident. If you're 1:1 programs are maxed out but your group programs are stuck at 25-50% capacity you're likely making 1 or more of the 5 mistakes we'll be chatting about in this episode.

In this episode of Copy to Freedom, you'll learn how to change your life and your bank account by never having a hit-or-miss launch again. Imagine if every time you launched, you consistently brought in 6-figures or better... That's what you'll learn today.

From messy email strategies to ineffective messaging, I’ll walk you through the exact steps to identify the gaps in your funnel, reverse-engineer your revenue goals, and finally hit that $100K milestone. This isn’t just about numbers—it’s about creating a stress-free, scalable process that supports your freedom-based lifestyle.

What You’ll Learn in This Episode:

• Why list quality matters more than list size—and how to attract leads who are actually ready to buy.

• The math behind a $100K launch (hint: it’s not magic—it’s metrics).

• Why sending more emails during your launch is critical for success.

• How doing too much is killing your revenue potential—and the one thing to focus on instead.

• Why bland, generic messaging could be the silent killer of your sales—and how to make your copy pop.

  
  

Timestamps:

[00:00] The $100K Launch Myth—Why Winging It Won’t Get You Results

[02:00] Introduction: Why This Episode Will Elevate Your Sales

[07:30] List Quality vs Quantity

[13:15] How to Reverse Engineer Results

[20:45] Are you Sending Enough Emails?

[26:30] Always in Hustle Mode? It’s Probably Because You’re Doing Too Much

[33:10] Is Your Messaging Generic?

Resources and Links Mentioned:

• Simplified Millions Masterclass – How to reverse-engineer a 6-figure launch and create predictable revenue while working fewer hours. Watch the training here.

• DM me on Instagram (@erinmorris.co) – Say hi and send me your biggest takeaway from today’s episode.

• Book a Call to Work With Me – https://erinmorris.co/contact

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If this episode lit a fire under you to take your launches to the next level, I’d love to hear from you! Send me a DM on Instagram with your biggest takeaway, or share this episode with a friend who needs to hear it.

If you’re ready to simplify your business model, optimize your funnel, and finally hit that 6-figure milestone, don’t forget to sign up for my Simplified Millions Masterclass.

Are you tired of feeling overwhelmed and overworked every time you launch? In this episode of Copy to Freedom, we’re diving into how to plan your 2025 launch calendar so you can finally experience stress-free, profitable launches that align with your freedom-based lifestyle.

From leaving enough prep time to using an ascension strategy that builds momentum between launches, I’m sharing the exact steps you need to map out your year like a CEO. You’ll learn how to create a launch plan that eliminates chaos, reduces overwhelm, and sets you up for consistent 6-figure results.

Whether you’re re-launching a proven offer or planning your first-ever launch, this episode will help you simplify your process, focus on what matters, and hit your revenue goals without sacrificing your lifestyle.

What You’ll Learn in This Episode

• The biggest mistake most business owners make with launch prep—and how to avoid it.

• Why planning quarterly launches can give you more focus, consistency, and predictable revenue.

• How to align your launches with key dates (like Black Friday and New Year’s) to maximize sales.

• What an ascension launch strategy is—and how it makes selling easier by building on previous launches.

• How to know which tasks to delegate or outsource so you can focus on your zone of genius.

Timestamps

[00:00] Teaser: Plan Your 2025 Like a CEO—The Simplified Way

[02:00] Why Launch Planning is Key to a Freedom-Based Business

[07:30] Avoiding Launch Burnout

[14:15] Mapping Out Your 2025 Launch Calendar Step-by-Step

[17:55] Align Your Launches with Key Dates & Buyer Behavior

[23:15] How to Use an Ascension Launch Strategy to Build Increase Sales

[25:50] Knowing When to Hire a Copywriter or Support Team

[28:30] Recap: Your 5-Step Plan for Simplified, Stress-Free Launches

Resources and Links Mentioned:

• Simplified Millions Masterclass – Learn how to reverse-engineer your launch goals, identify leaks in your funnel, and create predictable, scalable revenue—all while working part-time hours. Watch the training here.

• DM me on Instagram (@erinmorris.co) – Let’s chat about your launch strategy or questions from this episode!

• Funnel Gorgeous: About Darn Time Course – A course I recommend for mastering project timelines and realistic task management. Get it here.

• Book a Free Strategy Call with Me – Let’s strategize your entire year of launches together. Let’s chat!

Ever opened an email only to instantly delete it? Ever skimmed an email and found nothing worth reading so you X right on out. Of course, you have!

As a marketer, I read emails with a different lens. I’m constantly in audit mode, asking:

Why did this catch my attention?

What made me want to click?

Why does this feel engaging, while another email feels like white noise?

In today’s episode, I’m taking you inside my brain as I audit a sales email from an established agency. Spoiler: it’s not terrible, but it’s generic and blends into the other emails in your inbox. And the biggest killer of conversions isn’t people saying “no”, it’s indifference or a lack of interest.

I’ll break down what the email did well, where it fell flat, and how small, strategic tweaks could have transformed it into a conversion powerhouse. Whether you’re working on getting better at email marketing or messaging in general this episode is packed with actionable takeaways you can apply today.

Walk away with:

• The simple copy tweak instantly makes your emails feel more personal and connected to the reader.

• Why words like “exclusive” and “game-changing” reduce your credibility (and what to say instead).

• The #1 mistake in most marketing emails—and how to avoid it.

• How to create deeper connection through your copy.

• The importance of specificity in your messaging and how to use it to convert readers into buyers.

Are you a course creator looking to refine your launches with a dialed-in strategy to ensure your next launch is more profitable?

I’m looking for 5 course creators to help me beta test my new high-touch mentorship program. If you’re ready to create consistent, relaxed and profitable launches, send me an email with the word “MENTORSHIP” to learn more.

Resources and Links Mentioned

• Interested in high-touch mentorship? Email me “MENTORSHIP” at erin@erinmorris.co

• Simplified Millions Masterclass – Learn to reverse-engineer your sales goals and create predictable revenue while working fewer hours. Watch the free training here.

• Go to my website: ErinMorris.Co
  

“Wow. She really knows how I feel.” That’s exactly what you want your audience to think when they’re interacting with your brand. Whether through social media content, video trainings, webinars or your sales copy.

If you’ve ever felt like you’re doing all the things but can’t figure out why it’s not working or what’s not connecting, you're likely not in alignment with your audience. I’m breaking down a simple hack to creating copy that makes your dream clients think, “OMG, she’s inside my head!” It all comes down to market research.

By deepening your understanding of your dream clients, what they desire, their fears, and their objections, you’ll increase engagement and brand authority, reduce the time it takes to write effective copy and content and exponentially grow your business. 

What You’ll Learn in This Episode:

• 5 simple steps to conduct market research without feeling awkward

• A swipe template to invite your audience to your calls

• How to find the right people for your market research calls (so you’re getting real, useful insights—not just random opinions)

• How to take this raw data and turn it into messaging that connects and converts

• The exact questions to uncover your audience’s deepest desires, frustrations, and buying behaviors

Resources & Links Mentioned:

Grab the Market Research Blueprint: launchwitherin.com/voc

Follow me on Instagram: @launchwitherin

For the full show notes and access to resources mentioned in this episode visit: https://www.erinmorris.co/blog/b/04-Strategy-Copy-Assets-Launch

In today's episode, we’re chatting about the essentials of a live launch strategy and the assets you need to execute it seamlessly. If you’ve ever picked a launch date and then freaked out about all the stuff you need, this is for you. Trust me, launching doesn’t have to be super stressful or overwhelming. With the right prep, you can avoid that last-minute scramble or have plenty of time to find the contractors to outsource parts of your launch.

This episode covers everything from the pre-launch emails to your sales sequence and everything in between so you’ll have a clear plan and know exactly what assets are required. I’ll also going through a more detailed overview of what to include in each sales email. 

Whether you’re launching solo or have a team, this episode will help you feel prepared and confident, making your launch a big success – aka more sales, more money, more clients and more impact. Tune in and let’s get you ready for an amazing launch! 

Topics discussed:

• Discover how many pre-launch emails you need to effectively nurture your audience

• Learn the optimal order to write your sales copy and see how it can transform your entire launch

• Master the A-Z of what to include in a high-converting sales sequence

• Use emails to overcome common objections by showcasing your authority

• Perfect the timing and structure for your email campaign 

Connect with Erin:

• Website: https://erinmorris.co/

• Instagram: @erinmorris.co

Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250. 

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.

You know you need to grow your email list, but beyond posting about your freebie on Instagram, you’re not sure what else to do. Your list is growing slowly—maybe a few sign-ups here and there—but not nearly fast enough to make a difference in your launches.

Today, I’m breaking down five proven strategies to get your first 1000 email subscribers (or your next 1000). These are the exact strategies I used to go from 85 to 2,500 subscribers in just three months—without only promoting on Instagram.

You’ll learn how to get accepted into summits, bundles and podcasts, how to use link swaps, become a paid guest expert and when to grow your list with ads.

If you want to get your freebie in front of more of the right people, grow your audience faster, and set yourself up for bigger launches, this episode is for you.

I’d love to hear how it works for you, please reach out on Instagram @LaunchwithErin and let me know what you thought of this episode.

What You’ll Learn in This Episode:

• 5 simple list-building strategies that will put your freebie in front of thousands of new eyes (and you can do this week)

• Where to find podcasts, summits and bundles that are looking for collaborators

• A breakdown of my Pitch & Messaging Guide to speed up your pitches

• My approach to pitching to increase your acceptance rates

• When to consider using ads for list growth

• The strategy I used to get paid speaking gigs while growing my list

• How to determine if a bundle or summit will be worth your time

• How I gained 2,000 subscribers from ONE bundle

Resources & Links Mentioned

Summit & Bundle Opportunities:

• Women Entrepreneurs & Online Coaches: Speaking & Collaboration (FB Group)

• Bundles of Bundles x Bree Boucher (FB Group)

• Summit Host Hangout (FB Group)

• Ultimate Bundles Partnership Info

Loved This Episode? 

If this episode resonated with you, the best way to support Copy to Freedom: The Podcast is to:

Leave a rating & review – This is one of the best ways to help grow the show. If you found value in today’s episode it would mean the world to me if you could leave a review. It also helps other adventure-loving course creators find the podcast, have more profitable launches and live their dream life.

Tag me on Instagram@launchwitherin and tell me your biggest ah-ha moment!

For the full show notes and access to resources mentioned in this episode click here.

In this episode, we’re diving into the importance of creating an authentic and standout brand voice. If you’ve never sat down to craft a brand voice guide, this episode is for you. Your written branding is just as crucial as your visual branding when it comes to building a recognizable brand with loyal followers and clients.

I’ll break down the exact process I use with my done-for-you clients to uncover their unique brand voice, a method that consistently earns reviews like, 'Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand.'

We’ll explore how having a strong brand voice isn’t about being the loudest or most extroverted, but about being authentically you. You’ll learn how to attract your dream clients, make selling easier, and boost your conversions.

By the end of this episode, you’ll have the tools to create a comprehensive brand voice guide that you can share with your team and contractors, making your copy and content creation a breeze.

Topics discussed:

• The importance of brand voice

• How to know if you’ve got a brand voice problem

• What a brand voice isn’t and the mistakes you’ve been making in your messaging

• How to increase the value perception of your brand

• Voice hack yourself to uncover your unique self and “you-isms”

• Take your brand off-screen to become memorable in your dream clients' minds

• How to create a brand voice guide that creates cohesion, authority, and trust

  
  

Connect with Erin:

• Website: https://erinmorris.co/

• Instagram: @erinmorris.co

Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250. 

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.

What would happen if your Instagram account got deactivated? 

In this super vulnerable episode, I’m sharing the rollercoaster I’ve been on after my Instagram account got deactivated last week and how I’m using it as a sign from the universe to go full speed into the pivot I’ve been scared to take. 

I’ll be chatting about this pivot and why I’ve been feeling more aligned to remove done-for-you copy services and instead how I can support you to have more predictable, more profitable and less overwhelming launches.

We’re chatting about:

• The rollercoaster of emotions that comes after losing all of your followers

• Jumping around and swapping strategies is delaying your growth.

• How to get your business to fuel your lifestyle instead of seeing more of the coworking space than the city you’re currently exploring.

• One of my favorite quotes by Brendon Burchard and how I use it to remind myself that I am, in fact, doing great.

• A special offer and BTS look at my new high-touch mentorship program for course creators

Resources and Links Mentioned

• Send me an email! erin@erinmorris.co

• See if you’re the right fit for the beta launch: email me the word “MENTORSHIP” and a bit about your business.

• Simplified Millions Masterclass – Reverse-engineer your launch goals, identify leaks in your funnel, and create predictable, scalable revenue—all while working part-time hours. Watch the training here.

• Book a Free Strategy Call with Me – Let’s strategize your entire year of launches together. Let’s chat!

For the full show notes and access to resources mentioned in this episode visit click here.

In this episode, we’re diving into the journey I took to break free from a conventional life path and what got me to where I am today. 

Take a BTS look into my story of leaving behind societal expectations to create a lifestyle on my own terms and why I am SO passionate about helping other women create their freedom-based lives.

From working as a ski instructor to living and traveling to almost 50 countries, crossing the Atlantic Ocean by boat and many other adventures around the world. 

Join me to explore what led to the birth of Erin Morris Co. – A launch copy studio for dreamers and visionaries.

Topics discussed:

• My Journey from 13 years of backpacking the world and breaking through societal norms to discovering my purpose as a launch copywriter.

• My unconventional lifestyle, pursuing passions and exploring the world

• Navigating societal expectations and breaking free from the "shoulds"

• Challenges faced along the journey, including societal judgment and self-doubt

• Finding stability and purpose amid uncertainty

• Discovering the power of entrepreneurship and copywriting

• Building a business from the ground up that allowed me to continue living my dream lifestyle

• A mission was born – To help others earn more and live their BIGGEST life -- because life is too short to stay in the lines.

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Thank you for listening to the first episode of Copy to Freedom: The Podcast. Subscribe for more lighthearted, inspirational, and actionable chats about business, marketing, and reclaiming your freedom. 

Connect with Erin:

• Website: https://erinmorris.co/

• Instagram: @erinmorris.co

Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250. 

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.