Conversion Tracking Playbook (Elevar)
Explorez tous les épisodes de Conversion Tracking Playbook
| Date | Titre | Durée | |
|---|---|---|---|
| 05 Jul 2023 | Brad on the Hot Seat: Listen to a Live Q&A Grilling from Nevin Jethmalani on All Things Tracking & Elevar | 00:44:29 | |
In this new and unique episode format, one of our regular listeners and Elevar partner, Nevin Jethmalani of The Bondchain Group, asks Elevar Founder, Brad Redding, questions on all things related to tracking, cookies, Elevar features, server-side tracking, etc. There was no sharing of questions before the recording so these answers are raw uncut! Prior to recording Nevin shared regular feedback on episodes and suggested a great topic that might be good for non-technical marketers: "Have you thought about having a customer just ask you questions that they have and you answer them live?". So that's what we did.
Connect with Nevin over email -- nevin@datadish.io ----- Links Referenced: ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 09 Jan 2024 | How To Segment Q4 Buyers to Enhance 2024 Marketing Efforts + Top 10 Remarketing Audiences + LTV Bidding with John Tucker @ CQL | 00:39:12 | |
In this episode Brad Redding and Jon Cairo have John Tucker, a Senior Data Analyst at CQL, to share segmentation tips for your Q4 purchasers that should be considered in email and SMS flows, how to leverage these segments in your 2024 larger marketing campaigns, gotchas of Q4 year over year data analysis, and how to think about maximizing audiences across your marketing stack.
Links Referenced: CQL Website And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 07 Sep 2023 | How To Build Real-Time Reports in Looker Studio with Your GA4 Data with Stockton Fisher | 00:48:49 | |
A special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and Mediauthentic to conduct walkthrough of building Looker Studio reports, including real-time metrics, from your GA4 data. Before getting into the training, we also discuss nuances and "gotchas" of GA4's UI reporting that causes confusion and leads to incomplete analysis. To watch the Youtube version with screenshare go here: https://youtu.be/FHj9Bs8vvGY
Links Referenced: ga4realtime.com -- get your real time report created
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 29 Apr 2022 | 5 Types of A/B Test Experiments That Anyone Can Implement Today (no tech experience required) | 00:20:20 | |
Brad Redding (Connect on LinkedIn and Twitter) shares 5 types of A/B Test Experiments that anyone can implement in minutes. You'll learn how to implement Existence, Copywriting, Content Sort Ordering, Personalization, and testing into an entire site redesign to maximize your conversion rate improvement.
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| 20 Jun 2022 | How To Split Subscription vs One-Time Purchase Conversions for GA and Facebook + Installing Google Optimize for Speed | 00:13:46 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues.
Splitting subscription vs one-time purchases via GTM Selling Plans for Shopify (subscription liquid variables) How to Set Up Google Optimize on Shopify And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 11 Sep 2024 | Meta Event Match Quality Scores -- How They're Scored + How They Impact Performance | 00:15:34 | |
In this new series, listen to Brad and Jon share 3 critical things to know about Meta's Event Match Quality score. What's their purpose, how they are scored, and most importantly what is their impact on your campaign performance. You might be surprised at what you learn on this episode! | |||
| 24 Oct 2022 | Shopify's New Checkout Extensibility for Plus Stores + Shopify Pixels FAQs Answered | 00:28:09 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), answers the most commons questions that Elevar customers have had about Shopify's New Checkout 1 Upgrade and the new Pixel Manager and Web Pixel API. Questions include differences for Plus and Non-Plus stores, options for upgrading, options for rolling back, what gaps to expect, how checkout.liquid is impacted, and more.
Links: Shopify Pixel Overview from Elevar And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 08 Jun 2023 | Deep Dive with Simo Ahava on Intersection of Technical & Marketing Skills, Future of Webkit's Impact on Tracking, and Listener Questions | 00:49:32 | |
Brad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding -- no GA4 talk on this episode. Instead you'll learn about what skills Simo thinks are critical for technical marketers today and how to apply within a D2C org. Plus you'll hear thoughts on where Webkit and the potential future of server-set cookies, identity management, and where this intersects with digital marketers on Shopify today. Simo also answered a few listener questions from Jenna @ Daasity, Mikko @ Woolman, Kayle Larkin, and Mani @ Digital Dames!
Links Referenced: Podcast Episode -- 1st vs 3rd Party Cookies ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out (including our new Klaviyo integration boost abandoned cart ROI!). | |||
| 13 Oct 2023 | 10 Conversion Tracking Tips to Ensure Accurate Tracking + Improvement in Site Speed for Q4 | 00:16:59 | |
We're back after a 2 week hiatus as we prepped for our Elevar Summit 2023! In this episode you'll hear 10 tips to ensure your conversion tracking is accurate throughout the Q4 holiday season + some quick suggestions to maximize site speed performance.
Links Referenced: Elevar Summit Full Replay
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 06 Jun 2022 | Why Attribution Can Break on Custom Landing Page Funnels that Live on Subdomains + Options to Fix | 00:18:46 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the most common tracking issues we see with custom landing page funnels like headless sites, Webflow + Shopify combos, Shogun, Zipify, and Wordpress. Plus you'll learn how to implement fixes to ensure these are non-issues for your own site.
Headless Tracking Podcast w/Jon Cairo | |||
| 04 May 2022 | Best Of Episode - 10 of Our Best Insights Summarized from First 20 Episodes | 00:17:21 | |
Brad Redding (Connect on LinkedIn and Twitter) shares his top 10 insights from the first 20 episodes of the podcast. If you haven't listened to every episode, this gives you a sneak peek into the main highlights and talking points of each one. Highlights Featured: Episode 1 - Why some marketing channels are hesitant to go fully server-side tracking Episode 2 - How friction on Facebook tracking has similar impact to affiliate marketing tracking Episode 3 - Subscription brands — don’t sleep on event tracking portal behavior to prevent churn before it happens Episode 4 - GTM server-side pro’s vs con’s — and responsibility of managing your own Google Cloud Instance Episode 5 - Headless analytics — always assume accurate tracking is going to take longer than you think (pre-launch). Don’t wait until launch to QA, finish setting up, etc. Episode 8 - Interesting example from Matt at EnquireLabs about how one brand used a survey question — asking what are you using our product for (which was car wash for dirtbikes). They learned customers owned ATVs, but ad created used dirt bikes. They switched creative and ROAS skyrocketed. Episode 9 - GA4 — so much to tackle here. Biggest issue is the ease of use in using GA data. Big push to BI platform analysis, data studio reports, and of course privacy. Episode 10 - How to measure OTT, podcast, connected TV and more offline channels. i.e. How to measure beyond Facebook and Google with Ron at Rockerbox Episode 14 - Why Facebook still over or under reports — main issue we still see is confusion on when FB attributes conversions. Episode 16 - 43% of worldwide users use adblockers ----- Links Referenced: | |||
| 03 Oct 2024 | Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google | 00:19:30 | |
Enriching customer data is becoming more critical for retail and eCommerce brands to help better personalize marketing messaging. Learn how personas are creating using a variety of data sources matching to customer keys, how millions of customers are analyzed across thousands of dimensions, and the benefits to key marketing channels. | |||
| 08 Aug 2022 | Global Checkout Tracking, Facebook Ads Over-Reporting, Headless Data Layer Testing, and 7 More Recent Customer Questions | 00:29:57 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team. Topics include:
Facebook Over vs Under Reporting ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 31 May 2023 | Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica Krakowski | 00:40:10 | |
The Elevar Product Crew -- Brad Redding, Jon Cairo, and Jerica Krakowski -- answer 101 questions about client vs server-side set cookies, what the difference means for performance marketers, what User IDs are and how they compare to cookies, and how conversion tracking pixels rely on both to sync user behavior with marketing activities such as clicking ads, emails, or text messages.
Links Referenced: Session Enrichment by Elevar And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 03 Mar 2022 | 5 Event Tracking Growth Hacks for Subscription Brands to Improve Conversion Rate & Reduce Churn | 00:18:29 | |
Brad Redding (Connect on LinkedIn and Twitter) shares 5 examples of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). ----- Show Notes: (1:30) - Benchmark data on D2C subscriptions from ProfitWell ----- | |||
| 29 Aug 2022 | Is Google Tag Manager Really What Brands Want + 5 More Unique Perspectives on Data Analysis | 00:18:24 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 unique perspectives on tracking, data analysis, and conversion rate optimization. You'll hear his thoughts on:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 17 Mar 2022 | Why Brands Should Consider Sending Offline Conversions to Marketing Channels | 00:09:56 | |
Brad Redding (Connect on LinkedIn and Twitter) talks about why there was a rush to use Offline Conversion API for Facebook, what other Offline Conversions to consider from Shopify channels, the potential future of purchase behavior happening outside of normal flow, and why you should consider sending these conversions to marketing channels via server-side APIs. ----- Show Notes: This is quick episode on: - Offline conversions API for Facebook post iOS ----- | |||
| 09 Jan 2023 | 4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi | 00:46:04 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Anthony Morgan, Founder @ Enavi (Connect on LinkedIn) talk about how to conduct a 4 step customer research and competitive analysis process to help improve your conversion rate. You'll also learn about some of the biggest test & experimentation wins that can be applied in 2023.
Links from episode: - Enavi - ChatGPT And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 20 Jul 2023 | Life in GA4: Known Issues, Common Reporting How-To's, and Gaps Impacting CRO | 00:18:52 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 7 of the most common questions and known issues that Elevar customers are facing with their transition to GA4 reporting. Hear about options for real-time reporting, data thresholding, reporting scopes, behavior event tracking and more.
Links Referenced: Reporting Scopes Explained And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 15 Aug 2022 | Improve Email/SMS Opt-Ins Around Key Events like Add to Cart and How It Can Help Facebook, Too | 00:26:44 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick updates on Twitter Conversion API and the Google Tag. Then dives deep into a challenge with onsite email & SMS collection, the opportunity to improve this around key interactions like add to carts, and how this can be helpful for conversion rate and optimizing remarketing efforts through better tracking.
Twitter CAPI Postscript Klaviyo
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 28 Mar 2022 | Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox | 00:40:45 | |
Brad Redding (Connect on LinkedIn and Twitter) and Co-Founder & CEO of Rockerbox, Ron Jacobson (Connect on LinkedIn), go deep into the world off OTT, CTV, podcast, and other data & attribution lessons that brands like Rothys, FIGS, and other Rockerbox customers are solving for. Plus you'll learn what to think about when starting to move marketing budgets outside of Facebook and Google. Show Notes: ----- Links Referenced: Google Sheets Starter Pack from Rockerbox | |||
| 24 Mar 2022 | 10 Things I Think About the GA4 and Universal Analytics Announcement from Google Analytics | 00:21:59 | |
Brad Redding (Connect on LinkedIn and Twitter) shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses. Thoughts include:
https://www.getelevar.com/how-to/launch-google-analytics-4-shopify/ https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/ | |||
| 04 Apr 2023 | Q&A: Microsoft Clarity Automated Analysis AI + GTM in Shopify Web Pixel + GA4 vs UA Reporting with Jon Cairo | 00:35:40 | |
Brad Redding has three-time guest Jon Cairo on to talk about Microsoft's potential plans for Clarity automated data analysis, how to handle GTM in Shopify's web pixel manager, UA vs GA4 report comparison, tracking on headless sites, and improvements to email marketing flows.
Links Referenced: Microsoft Clarity Elevar Headless doc And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 27 Jun 2022 | 5 Examples of Creating & Analyzing Funnels Using GA4 and Universal Analytics Custom Segments | 00:29:04 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments. They include: 1. GA4 -- creating cohorts by gender
GA4 Path explorer And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 30 Jan 2023 | Measurement Do's and Don'ts for Brands Selling in EU + Shopify Markets + D2C Risk Assessment | 00:23:30 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) is joined by Mikko Rekola (Connect on LinkedIn), Chief Evangelist at Woolman to discuss the do's and don'ts of measurement for brands operating in the European Union, Shopify Markets, GA and Big Data differences between US and EU, and the macro-economic risks that brands face in Europe.
Links from episode: - Woolman - Ellis - Business Intelligence Tool for EU Brands ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 02 Apr 2024 | CRO Learnings and Personalization Tips from Cotopaxi's Kirby Crook | 00:43:08 | |
In this episode Brad Redding and Jon Cairo have Elevar Alum and now CRO lead at Cotopaxi, Kirby Crook, to talk all things CRO. We talk CRO brand vs agency differences, how Cotopaxi leverages 3 core customer feedback mechanisms throughout the year to drive insights across the business, tools and personalization, and we go through 2 Guess The Test examples from experiments that Kirby has executed with Cotopaxi.
Links Referenced: Elevar Summit ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 07 Mar 2024 | 10 Ways to Enrich Your Customer List to Find Hidden Gems, Reduce Churn, and Maximize Profitability of Your Offers | 00:28:11 | |
In this episode Brad Redding and Phillip Crow share 10 use cases of how to enrich and score your customer list to extract more incremental profit from your marketing efforts. Examples include finding hidden gems that appear like your best customers, identifying what retail locations have the highest density of customers that look like your best customers, calculating your TAM compared to your competition, identifying what channels are most likely to convert customers and when, when your best customers are competitor shopping, and more.
Links Referenced: ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 19 Sep 2022 | Cookies 101: A Simple Breakdown on 1st vs 3rd Party Cookies + How To Analyze Cookies on Your Website | 00:17:05 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) walks through the difference between 1st and 3rd party cookies, why marketing isn't dead after Google Chrome "bans" 3rd party cookies, why you are already living in this future (of no 3rd party cookies), how to analyze cookies on your own site, and takeaways to consider.
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 10 May 2023 | How Click Ad Fraud Wastes Millions in Spend & What To Do About It w/Dr Augustine Fou | 00:44:17 | |
Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine Fou (Founder of Fou Analytics) who has spent a large part of his career researching Ad Fraud and the impact this has on advertising. You'll learn how ad fraud still impacts advertisers on platforms like Meta, TikTok, and Google, how to measure ad fraud, and steps you can take to mitigate the wasted spend with your own budget.
Links Referenced: Dr. Augustine Fou LinkedIn And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 14 Mar 2022 | Attribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ Northbeam | 00:34:47 | |
Brad Redding (Connect on LinkedIn and Twitter) and Austin Harrison (Connect on LinkedIn) from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions. ----- Show Notes: ----- | |||
| 05 Jun 2024 | Future of Affiliate Marketing: Insights from Jonathan Snow and AI-Driven Advertising | 00:31:21 | |
In today's episode, Brad Redding and Jon Cairo are joined by Jonathan Snow of The Snow Agency / Avenue Z. We dove into the future of advertising, critiqued Apple's privacy stance, and highlighted the power of TikTok Shop for affiliate marketing. Jonathan shared insights on leveraging user-generated content over high-budget videos and emphasized the importance of strong commission offers to attract affiliates. We also discussed the rise of social commerce, third-party attribution tools, and the potential impact of Apple's ad strategies.
Links Referenced: Connect with Jonathan on LinkedIn and his newsletter Avenue Z And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 18 Apr 2022 | 43% of Internet Users Use Adblockers -- How This Behavior Impacts Your Data Collection (and what to do about it) | 00:24:05 | |
Brad Redding (Connect on LinkedIn and Twitter) shares stats of ad and tracker blocking technology, what happens to tracking when these tools are enabled, how you can verify the impact yourself, why server-side tracking has grown to combat this, and two customer stories where we quantified their adblocker usage and compared to a server-side GA property. Show Notes: (01:00) - Adblocker usage stats
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| 30 Mar 2023 | 7 ChatGPT Examples for Data Analysts and CRO Strategists + Shopify's GTM Web Pixel Integration | 00:23:24 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks through 7 ChatGPT prompts he used to test out results from a data analytics and CRO strategist perspective (including copy/pasting loads of data into prompt to analyze). Plus he shares news about Shopify's Google Tag Manager Web Pixel integration and what to look out for before diving in headfirst.
Links Referenced: Shopify GTM Pixel Doc And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 22 Nov 2022 | Data I Look at to Analyze Year Over Year Q4 Performance | 00:19:33 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his process for performing year over year analysis to answer questions like "Why is ____ down compared to last year", "What trends are impacting our performance?", "Where should I focus my optimization efforts for the remainder of the year?". Use these simple frameworks to help you get more out of your Google Analytics data in a limited amount of time.
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 13 Dec 2023 | 4 Frameworks for Strategic Planning Going Into 2024 | 00:31:56 | |
In this special episode Brad Redding, our Founder & CEO, shares 4 frameworks that you can use in your own 2024 forecasting. You'll learn about the L4 forecasting model and how this grounds reality, a 10 year -> 3 year -> 1 year strategic plan process, pre-loading your calendar for all of 2024 with your big rocks (including personal initiatives, too!), and a trick learned from David Cancel (Founder of Drift).
Links Referenced: Jesse Itzler Calendar And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 18 Jul 2022 | Twitter & GA4 Tracking Updates + The What, Why, and How of Consent Management | 00:27:07 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick news on announcements from Twitter and GA4 on updates to their tracking (GA4 now has conversion rate metrics!). Plus learn about the in's and out's of Consent Management for Shopify brands: 1. What is consent management & consent mode
Elevar's Consent and Privacy management docs Google Ads EU Consent announcement And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 09 May 2024 | The Impact on Revenue When These Brands Dropped all Meta and Google Tracking | 00:40:59 | |
In this episode Brad Redding and Jon Cairo are joined by Mikko Rekola from Woolman to discuss whats new with Shopify Markets, how brands in Europe are doing that have removed all Meta and Google tracking, Shopify's enterprise move, and where brands are moving on to from Google Analytics.
Links Referenced: Connect with Mikko And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 17 Aug 2023 | 5 CRO Tips for BFCM + User Testing Research Ideas + CRO Deep Dive with Laura Stude @ Surefoot | 00:40:04 | |
Brad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion optimization and user testing. You'll here Laura's go-to BFCM conversion rate optimization hacks, how to implement a usability scorecard, how to conduct your own user research, and overall trends in CRO.
Links Referenced: Neilsen Norman Group (UX research)
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas | |||
| 28 Sep 2023 | How Tracking Works in The New One Page Checkout for Shopify | 00:24:01 | |
Learn about the step by step tracking nuances of Shopify's new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc.
Links Referenced: Shopify One Page Checkout
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 23 Jan 2023 | How To Reduce CPMs & Improve Signals Sent To Facebook + How To Let Creative Dictate Targeting w/Maurice Rahmey | 00:37:15 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) is joined by Maurice Rahmey, Co-Founder of Disruptive Digital and 5 Year Facebook Alum (Connect on LinkedIn) to talk advanced Facebook data collection tactics, creative optimization, and thinking beyond the click. Learn a unique perspective on how creative can dictate targeting and scaling by letting machines do their thing.
Links from episode: - Connect with Maurice on LinkedIn - Native Shopify FB Integration Issues ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 15 Jun 2023 | iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It | 00:28:20 | |
Brad Redding and Jon Cario discuss the new iOS17 announcement around Link Tracking Protection and the impact this has on your conversion tracking. During this episode they discuss what this change actually means to your tracking (i.e. what might break), how it impacts link trackers like Facebook, Google, UTMs, Klaviyo & others, and what changes or workarounds may come about to mitigate issues.
Connect with Jon on LinkedIn ----- Links Referenced: cunderwood.dev -- Link Tracking Overview Private click measurement from Apple ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 06 Mar 2023 | Link Attentive Signups to Klaviyo Shopping Activity to Improve Performance + New Headless & Non-Shopify Tracking Support + New Checkout & GA4 Updates | 00:21:08 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), shares a tip on ensuring Attentive signups and Klaviyo activity is connected, Elevar's new support for non-Shopify sites like headless and custom landing pages, TikTok post-purchase survey data reporting, the latest news and updates related to GA4, and what we're seeing with Shopify's Checkout Extensibility rollout. ----- Links from episode: - Slack invite for GA4 group - Elevar's server-side tracking support for headless sites - Checkout Extensibility upgrade process for Shopify Plus stores ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 23 Feb 2024 | 9 Trends to Start 2024: Meta Segmented Events, Shopify's Future in AI, Enhancing Zero Party Data, and More | 00:22:53 | |
In this episode Brad Redding shares 9 trends that he's seeing to start the year. These trends are from customer conversations, support tickets, what's being talked about at various events, etc. Trends discussed include: Shopify's AI future, Meta segmented conversions, segmented zero party data collection, TikTok Shops (and whats next), and more Consent updates.
Links Referenced: Elevar Summit ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 30 May 2022 | TikTok Deprecated Events, Snapchat CAPI Release, Klaviyo Tracking API Updates, and the new Google Tag | 00:19:33 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the latest tracking and marketing updates with your most critical marketing channels. Highlights include Google Marketing Live announcements, Snapchat CAPI, Klaviyo native app updates, and TikTok deprecated events.
Klaviyo API Updates | |||
| 31 Mar 2022 | 3 A/B Test Experiments to Run On eCommerce Homepages Using Event Tracking Insights | 00:18:06 | |
Brad Redding (Connect on LinkedIn and Twitter) shares how to get started with event tracking on your main navigation and homepage. Plus you'll hear 3 example a/b test experiment winners on homepages through the use of event tracking data analysis.
https://www.getelevar.com/event-builder/ | |||
| 12 Jul 2023 | How D2C Brands Can Start Podcasting to Drive Community and Conversions w/Kurt Elster (plus his hidden gems of Shopify apps) | 00:32:25 | |
Host of The Unofficial Shopify Podcast, Kurt Elster, joins Brad Redding to share his insights on how D2C brands & marketers can get started in the booming world of podcasting to build a loyal audience. You'll learn tactical tips that save hours in production time, the mental battle through the first 100 episodes, how to measure the impact of podcasts, and a few of Kurt's hidden gems of his favorite Shopify apps and native features.
Connect with Kurt here ----- Links Referenced: Kurt's Website Matrixify App And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 19 Jan 2023 | New Facebook Pixel Changes + New Shopify Thank You Page + Trends on CCPA and GDPR Consent Usage | 00:21:34 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares feedback on recent reports regarding Facebook Pixel changes and tracking issues; a new Shopify thank you page roll-out that requires a different tracking setup, and trends we're seeing around privacy and consent needs from new customers.
Links from episode: - Twitter thread on pixel issues - Shopify Checkout Extensibility Roadmap ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 22 Jun 2023 | 100K Spend/Day Myths from Big Ad Accounts + Competitive Marketing Advantages with Nigel Thomas @ Alpha Inbound | 00:37:42 | |
Brad Redding (Founder & CEO of Elevar) is joined by Nigel Thomas (CEO of Alpha Inbound) to talk about the intersection of tracking & marketing. Nigel shares their process of executing outsized results through media buying + content creation + CRO, myths they've learned are simply not true from large daily spends, and what to look out for when scaling from small to medium to large spends.
Connect with Nigel on LinkedIn ----- Links Referenced: ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 26 Sep 2022 | Product Led Growth and Product IQ Conversion Analysis with Aman Advani @ Ministry of Supply | 00:12:24 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Aman Advani, Co-Founder @ CEO of Ministry of Supply, talk about building a Product IQ metric from conversion data to help drive product design, marketing, and strategic business decisions. This is a must-listen for brand owners who lead with product!
Links: Ministry of Supply And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 15 Apr 2022 | Top 6 A/B Test Experiments of All-Time + Brand CRO Operating System + Leveraging Exit Intent Survey Data | 00:37:05 | |
Brad Redding (Connect on LinkedIn and Twitter) and Elevar's Lead CRO Strategist, Kirby Crook (connect on LinkedIn) share their top 6 a/b test experiments of all time. Plus you'll learn what processes separate brands with successful experimentation programs, what survey questions work today to help with CRO, and how asking questions can help uncover features or descriptions that are missing on site. Show Notes: (0:30) - Top 6 a/b test experiments of all time
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| 09 Apr 2024 | How To Provide Value as an Analyst or Internal Product Champion with Ben Zitney @ Daasity | 00:34:36 | |
In this episode Brad Redding has Ben Zitney (Product Manager at Daasity) on to talk about how to provide value from your data analysis to your internal stakeholders. We discuss prioritizing taking action, forecasting, why 100% of a/b tests are educational, where you will waste time and opportunity costs, and why thinking like a Product Manager will help you crush every presentation and meeting.
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 30 Nov 2022 | Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs | 00:40:04 | |
Brad Redding, Founder & CEO @ Elevar and Jon Cairo, Lead Solutions Engineer @ Elevar, go back to the basics in this episode talking about tracking 101: - Basic definitions Enjoy!
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 17 Jan 2024 | Elevar Joins Forces With Buxton: An Interview on Why + What Problem We're Solving w/Buxton CEO Jim Swift | 00:27:00 | |
In this episode Brad Redding, Founder & CEO of Elevar and Jim Swift, CEO of Buxton, discuss the acquisition and what this means for the world of D2C and Retail brands. You'll learn a bit about Buxton's history, the technology behind Buxton, and what it brings to Elevar's customers. Elevar + Buxton coming together creates an omnichannel powerhouse empowering brands to create exceptional customer journeys and implement true personalized 1:1 marketing strategies -- tune into this episode to hear Brad and Jim get into the weeds on how this future looks!
Links Referenced: FAQ on Acquisition for Elevar Customers Buxton And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 13 Jun 2022 | 3 Facebook Pixel Tracking Issues: Spam Events, Under-Reporting of CAPI Events, $0 Conversion Value | 00:19:29 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 3 tracking issues with the Facebook Pixel that are impacting Elevar customers (and many more!). The big one is how to block spam events from attaching fake purchase data to your pixel but you'll also learn about a new-ish issue where CAPI events reported inside the Facebook UI are severely under-reporting (even though it works fine) and $0 conversion value shown in Ads Manager (even though value was sent).
How To Block Spam Events from Facebook Pixel via GTM And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 10 May 2022 | How To Measure Instagram vs TikTok New Customer Acquisition + Goal Oriented OKR Setting w/Dan @ Datasmith | 00:38:12 | |
Brad Redding (Connect on LinkedIn and Twitter) and Dan Hansfield (Connect on LinkedIn) of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikTok vs Instagram's influence on top of funnel acquisition by primarily ignoring all other metrics except for the net # of new customers in Shopify. Show Notes: (00:40) - Gap in data expertise
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| 23 Aug 2023 | How Better Gifting Experiences Drives More Revenue + Smart SMS Automations + CAC vs MER Analysis with Adam Sharon-Zipser from Elephant Room | 00:38:44 | |
Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis. Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from.
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas | |||
| 01 Nov 2022 | Real-Time Reporting During BFCM -- What to Expect & Where to Check | 00:22:33 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks about real-time reporting needs during peak Black Friday Cyber Monday shopping days. Learn what to consider with Universal Analytics, GA4, Elevar, and how to trust your setup is working as expected if you see delays in reporting.
Links: GA4 Real-Time Reporting And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 10 Mar 2022 | Headless Shopify Websites: What Tracking Breaks, Why, and How to Fix It + Thoughts on Shopify's Hydrogen | 00:42:55 | |
Brad Redding (Connect on LinkedIn and Twitter) and Elevar's Jon Cairo share the 10 most common tracking issues we see (and fix) on headless Shopify websites. Plus you'll learn how you can prevent these issues on your own headless website and what we see in the future of Shopify's Hydrogen framework. ----- Show Notes: | |||
| 27 Apr 2023 | Google Ads Tag or Linked GA4 Conversion + DPA Gotchas with Server-Side + Safari 16.4 Stats | 00:19:05 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares what Elevar customers are seeing when comparing Google Ads conversions from direct tags vs GA4 linked conversions, why marketing platforms that manage display campaigns don't want to move all server-side, and some stats on Safari 16.4 usage to date.
Links Referenced: Impact of Safari 16.4 on Tracking ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 04 Oct 2022 | Shopify's New Pixel & Web Pixel API Feature Release -- What It Means For Your Tracking | 00:24:19 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks all about the new Shopify Pixels feature just released for all Shopify Plus and Non-Plus merchants. The Web Pixel API is part of the larger ongoing rollout of the new faster and optimized checkout from Shopify. If you currently rely on adding tracking into the checkout.liquid file or use Google Tag Manager inside checkout this is a must-listen.
Links: Shopify Pixels And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 08 Nov 2022 | 10 Data Analysis and Conversion Optimization Tips to Help Crush Holiday Performance Goals | 00:19:03 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about merchandising funnel reports in GA4 and Universal Analytics, why content measurement is critical during holiday & how to do it, optimizing the Rebuy Smart Cart with Attentive opt-ins, post-purchase SMS flow tips, and how to tag Google Ads events to track holiday traffic.
Links: Bandit A/B Testing And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 15 Dec 2022 | How To Configure & Extract Insights From Your Data Stack with Andrew Campbell @ OpenStore | 00:36:01 | |
Brad Redding and and Jon Cairo from Elevar host special guest Andrew Campbell, Head of Data Science at OpenStore, to dive deep into data warehouse use cases and tips to get started, competitive advantages to maintaining your own data warehouse, how OpenStore operates their data stack to extract insights, why the iOS14 release and potential impact may have been a crutch for some, and how OpenStore approaches valuations when acquiring D2C brands -- what metrics matter.
Links from episode: - FiveTran - Andrew Campbell (LinkedIn) And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 06 Sep 2022 | Shopify FB CAPI Integration vs Elevar FB CAPI Integration + Hydrogen Headless Site Launch | 00:25:07 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down the article from Disruptive Digital that spoke in detail about the under-performance of the native Shopify + Facebook CAPI Integration. Plus you'll learn about how Elevar's server-side integration works and a Hydrogen site launch from SKIMS + SDG.
Articles referenced: Disruptive Digital article ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 15 Sep 2023 | BFCM Opportunity Segments to Market To + Inventory Fallback Planning with Alex Romac @ Tydo | 00:34:10 | |
Brad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories?
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 16 Nov 2023 | How Much Traffic is iOS17 Impacting So Far + GA4 Reporting Quirks + Youtube Legal Fight in Europe | 00:34:56 | |
Brad and Jon catch up on a variety of topics including GA4 reporting quirks to be aware during holiday analysis, views on our analysis done on iOS17 traffic so far, what we think big platforms really care about customer data wise, the YouTube Ad Blocker legal fight going on in Europe, and data pipelines.
Links Referenced: Purchase Event Grouping from Elevar
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 16 Nov 2022 | Thoughts on Future of Compliance, Consent Management, and Why The UX Needs a Major Overhaul | 00:19:33 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the future of consent compliance (GDPR, CCPA) and why the experience for end users, brand owners, and consent integrators needs a major overhaul.
Links: Elevar's Server-Side Consent Integrations And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 17 Oct 2024 | Unpacking Checkout Extensibility: What Shopify's Changes Mean for Your Business | 00:14:31 | |
Today, we're diving deep into the world of checkout extensibility, a hot topic that's been reshaping Shopify's checkout process for increased security. We'll explore how these changes impact tracking and what's necessary for a seamless transition. We will walk you through three critical takeaways: understanding the differences between checkout and thank-you page extensibility, the implications of Shopify's removal of checkout liquid, and moving your tracking scripts into Shopify's new web pixel system. | |||
| 20 May 2022 | Google Ads Enforcing Consent in EU (or risk suspension), Real-Time Reporting in GA is History, and GA4 Reporting Updates | 00:16:03 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares whats new in the world of tracking from the past few weeks. Topics include Google Ads enforcement of collecting consent in EU (or risk Google Ads suspension), the demise of real-time reporting in Universal Analytics, and recent updates with GA4 as Google pushes out regular enhancements on the way to July 2023.
Register for GA4 Webinar with Elevar | |||
| 30 Aug 2023 | Protecting Brand Equity + How To Properly Seed Influencers + Rapid Fire CRO Tips w/Jacob Hagberg of Sky Diamond | 00:30:05 | |
Brad Redding is joined by Jacob Hagberg, CDO of Sky Diamond Elite, to share his unique experiences working with Fashion and Luxury brands such as Prive Revaux and Mother. You'll learn about brand vs direct marketing and measures taken to protect brand equity; how Jacob's team likes to seed influencers to maintain brand vision when you don't have full control, and Jacob's page by page CRO tips.
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 06 May 2022 | How To Double Your Conversion Rate in 100 Days + 7 Email Optimization Tactics w/Ben Zettler | 00:54:15 | |
Brad Redding (Connect on LinkedIn and Twitter) and Ben Zettler (LinkedIn and Twitter) break down a process they'd take if they were tasked with doubling an eCommerce brand's conversion rate in 100 days. They'll discuss user testing, onsite CRO, price testing, Youtube strategies, and dig deep into 7 high performing email growth optimizations. Show Notes: (04:00) - User research and talking to customers
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| 07 Dec 2022 | Shopify's Native GA4 Release + 2 Trends We're Seeing Going Into 2023 | 00:13:36 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares a few quick updates on GA4, why December 17th is such a big day, BFCM week benchmarks, and trends that he's seeing from Shopify merchants going into 2023.
Links from episode: - Ben Kruger (Dec 17th data point) - Hydrogen from Shopify And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 21 Apr 2022 | How Does Conversion Tracking (what Elevar does) Compare to Other Attribution & Analytics Solutions | 00:31:39 | |
Brad Redding (Connect on LinkedIn and Twitter) shares the 4 most common marketing technologies that Elevar customers share - conversion tracking, attribution, survey, and business intelligence software. You'll also learn about the nuances of conversion tracking, the most common pitfalls and customizations, and FAQs that we get from our customers. Show Notes: (01:00) - 4 spokes in data collection wheel
Podcast Episode with Ron from Rockerbox Podcast Episode with Austin from Northbeam | |||
| 21 Feb 2023 | Learn The Power of Analytics Reporting Automation via Big Query with Gabriel Freeman | 00:38:03 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Gabriel Freeman, Founder of GLC Analytics (Connect on LinkedIn) perform a working session on how to get Big Query connected to Google Sheets to automate daily and weekly reporting for your eCommerce brand (visit YouTube for our full video version). Big Query sounds scary -- but this shows how a non-technical marketer can get up and running using free tools to set the foundation for your own data warehouse. You'll learn how to pull in your Shopify order and customer data, blend with other datasets like GA and Facebook, and connect to visualizations inside Google Sheets and Google Slides.
Links from episode: - Connect with Gabriel Freeman on LinkedIn - Fivetran and Stitch Data - Watch on Youtube ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 12 Sep 2022 | Ask Better Questions to Get The Answers You Need From Your Data | 00:29:06 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 40 questions that Elevar customers have asked during their onboarding process. Specifically the questions that they need answers to from their Google Analytics data. You'll also hear why "accurate data" is so subjective and can be source of confusion without clarity amongst teams.
Articles referenced: Analytics Ninja iOS15.5 impact on geolocation data in Google Analytics ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 21 Mar 2022 | Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs | 00:38:59 | |
Brad Redding (Connect on LinkedIn and Twitter) and Matt Bahr (Connect on LinkedIn and Twitter) from EnquireLabs go deep into the data weeds on blending survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth. ----- | |||
| 06 Jul 2022 | Why Google Ads Performance Max is Great, GA Data for Facebook Performance Analysis, and more with Andrew Faris | 00:33:52 | |
Andrew Faris, Host of the eCommerce Playbook podcast (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to discuss Andrew's methodology for Facebook attribution analysis using Google Analytics and Facebook data, tracking issues he sees cause issues in platform, and why Google Ads Performance Max is crushing it today.
eCommerce Playbook Podcast Common Thread Collective ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 25 Apr 2022 | An Inside Peek Into Day to Day Issues that Elevar Customers Face in Tracking Implementations | 00:18:22 | |
In this unique episode, Brad Redding (Connect on LinkedIn and Twitter) shares notes from Elevar's internal daily customer success sync to provide more insight into our day to day. These are all tracking related questions or issues that our customers are facing -- from subscription tracking nuances, cross-domain for landing pages, TikTok server-side, GA4, Flow.io checkouts, Reddit, and more.
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| 18 Sep 2024 | User Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign Performance | 00:17:12 | |
Every platform, like Meta, Google, and Klaviyo, want (need) a way to identify new and returning users to help maximize the ROI on your campaign performance. Historically this was primarily done through cookies. But over the last several years there have been solutions, like Elevar and others, that have focused on helping these platforms extend their lookback window. Learn the nuances of how User IDs work and their impact on performance. | |||
| 11 Oct 2022 | Bandit Testing During Q4 Holiday to Maximize CRO Gains + A/B Test Winners from Last Year | 00:16:42 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks about the concept of Bandit Testing during high traffic short time periods (like holidays!) to maximize the gains from your experimentation and a/b testing program this Q4. You'll also learn about a/b test learnings from previous holiday periods to boost your performance this holiday season.
Links: Pricing UX Optimization Tips ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 16 Apr 2024 | What's New With Data Warehouses & Analytics Automation Potential + How Data Moats Impacts Sale of Business w/Jacob Cook from Tadpull | 00:37:28 | |
In this episode Brad Redding and Jon Cairo are joined by Jacob Cook, Founder of Tadpull, to get into the weeds on data warehousing, ML and AI use cases within your data warehouse, how to sell data executives, how quality data can drive better personalization and journeys, plus much more in this jam packed episode.
Links Referenced: Sean from Tydo Puma Post And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 27 Feb 2022 | Affiliate Conversion Tracking: How One Brand Almost Lost a $200K+/year Affiliate Due to Tracking Issues | 00:16:32 | |
Brad Redding (Connect on LinkedIn and Twitter) shares how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers. ----- Show Notes: (1:00) - 2 reasons why I'm talking about this (+ the stats) ----- | |||
| 18 May 2023 | What Is Facebook's New Dataset in Events Manager + What Data Facebook Really Wants to Help You Lower CPMs | 00:15:10 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook's new Dataset UI in Events Manager and talks through the nuts and bolts of Facebook event tracking and user data collection, why it's important to Facebook, and how it impacts the $$ you spend with Facebook.
Links Referenced: Facebook Dataset Docs ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 13 Apr 2023 | Will the New Safari 16.4 Impact Your Marketing like iOS14? | 00:17:50 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares thoughts on Safari 16.4 and the impact from the latest Webkit rollout that targets solutions extending cookie expiration. How does it impact Meta advertising? Is it worse than iOS14? Will it impact your own tracking? Listen in to hear Brad's thoughts. Plus read our quick guide referenced below on Cookie Expiry overview!
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 10 Aug 2023 | GA4 for Big Query: What's the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken | 00:24:38 | |
Brad Redding, Founder & CEO @ Elevar, and Jon Cairo, Lead Solutions Engineer, discuss their takeaways from an interview with Johan van de Werken, who is widely regarded as one of the top thought leaders in the Big Query and GA4 landscape. You'll learn about how to compare Big Query to a Google Sheet, how to build realtime streaming reports that work for GA4, whats the ROI for a brand owner investing into Big Query.
Links Referenced: GA4BigQuery.com And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 24 Mar 2023 | 5 CRO & Data Analysis Tips + Elevar Index Benchmarks | 00:25:18 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 specific examples of onsite conversion optimization improvements and the underlying data behind them. Brad also shares how to calculate the data behind a UX issue we found that could make a customer an extra $50K/month. Plus you’ll learn about Elevar’s new public Benchmark that charts key metrics like conversion rate, RPV, and others by revenue band, vertical, and date range.
Links Referenced: Elevar Index Benchmark And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 26 Oct 2023 | Who Crushed Holiday Last Year (and why) + Progressive Profiling Email Signups w/Klaviyo + How To Convert Window Shoppers w/Ben Zettler | 00:37:04 | |
Today's episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. You'll learn about enriching Klaviyo profiles for better flow segmentation, what brands crushed holiday last year and how, what types of promotions Ben sees fall flat, and some last minute tips that anyone could implement in a few minutes to maximize holiday.
Links Referenced: Dylan Ander's talk from Elevar Summit
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 15 Feb 2023 | Google's New "iOS 14" Rollout + Shopify Sunsetting checkout.liquid and Order Status Page Scripts | 00:17:29 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about Android's new "iOS-like" privacy rollout and the impact on consumer tracking, Shopify's new checkout updates, the sunsetting of checkout.liquid and order status page for managing scripts -- and how an overflowing bathtub relates to GA4 July timeline.
Links from episode: - New York Times "Digital Ad Quality Sucks" Article - Checkout One Rollout Notes
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 25 Jul 2022 | 6 Ideas For How To Market in a Downturn + Predictions on BFCM Holiday Sales | 00:26:59 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down Harvard Business Review's guide on How To Market in a Downturn with 6 ideas that meet your customer where they are in today's market. You'll learn about the 4 types of cohorts like the "Life for Today" customer and tactics to maximize your marketing potential. Plus you'll hear thoughts on this upcoming holiday BFCM and why sales may pull back even earlier than November.
How to Market in Downturn by HBR And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 23 May 2022 | Post-Purchase Upsell Tracking on Shopify: Setup to Go Live to Platform Data Analysis in GA, Facebook, and Google Ads | 00:32:31 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Jerica Krakowski, Technical Product Manager @ Elevar (Connect on LinkedIn), talk all about post-purchase conversion tracking on Shopify. You'll learn about primary vs upsell purchase event considerations, client-side vs server-side considerations, step by step go live process, Shopify plus vs non-plus considerations, and known limitations and issues with the post-purchase tracking setitng.
Post Purchase Setup Doc by Elevar | |||
| 16 May 2022 | Data Warehousing, Extracting Insights from Data Blending, Segmenting iOS Users, and more with Dan LeBlanc @ Daasity | 00:51:06 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), discuss data warehousing integrity, impact that Dan has seen on Daasity customers from iOS changes, examples of insights that brands have extracted by centralizing data, the role of Google Analytics vs business intelligence dashboards, and the future of data between Elevar and Daasity.
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| 02 May 2023 | How ChatGPT Automated Data Analysis Will Blow Your Mind via Copilot in Microsoft Clarity | 00:38:11 | |
Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Ravi Yada (Product Lead @ Microsoft Clarity) to discuss how ChatGPT and AI is going to disrupt day to day data analysis for eCommerce brands in 2023. Ravi shares how Clarity has been building AI-powered Copilot into Clarity to make the process of data analysis => insights => recommendations nearly instantaneous.
Links Referenced: Copilot by Clarity Connect with Brad on LinkedIn and Twitter Connect with Jon on LinkedIn Connect with Ravi on LinkedIn Microsoft Clarity Twitter ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 15 Mar 2023 | Special GA4 & Shopify Episode -- Going Deep On Reporting Changes With Dan LeBlanc @ Daasity | 00:41:40 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), share the details on what they are seeing on the data collection side of GA4 and the data reporting differences when comparing to Universal Analytics. It was a live Q&A with customers and partners of both companies -- so you can hear what others are thinking about as well. Bonus -- you'll hear Brad's breakdown on the new native GA4 integration that Google just released for Shopify.
Links Referenced: And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 01 Aug 2022 | Conversion Copywriting Tips + AI Copy + Adapting Copy to Market Conditions + Analyzing Email Performance w/Nikki Elbaz | 00:42:33 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and guest Nikki Elbaz (Connect on LinkedIn and Twitter), talk all about converting via copy and emails. Nikki is a legendary conversion copywriter and shares her tips on where she goes for inspiration, brands that are crushing the copywriting game, copywriting changes during market changes, how she analyzes email performance today, and thoughts on AI copywriting.
Open AI / Dalle And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 06 Feb 2023 | The Evolution of Elevar: Where We Started and How We Adapt With Our Customer Needs | 00:39:51 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) joins the eCommentary Podcast with Andy Gray to discuss the evolution of Elevar since founding, how we apply customer insights to our roadmap, the nuanced differences of client-side vs server-side tracking, and how the tracking headwinds are impacting advertising and attribution today.
Links from episode: ----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 03 Nov 2023 | Crossroads of Privacy and Performance Marketing + Walled Gardens + Privacy Impact on Media with Mohammed Hedadji from Nodus | 00:44:11 | |
Today's episode features Brad Redding and Mohammed Hedadji talking about the crossroads of privacy and performance marketing. In this episode you'll learn about anonymized data modeling & accessibility, the direction of SmartBidding and campaign consolidation in Paid Platforms, how marketing organizations should weigh their options when it comes to building the data infrastructure to support at-scale paid marketing, and how a walled garden future may look for eCommerce and media brands. Connect with Mohammed and Brad on LinkedIn. Get in touch with Mohammed at Nodus.io
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 23 Feb 2022 | Why Can’t All Tracking Move from Scripts to Server-Side to Improve Site Speed | 00:31:27 | |
Brad Redding (Connect on LinkedIn and Twitter) and Thomas Slade (LinkedIn) discuss client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed). ----- Show Notes: ----- | |||
| 02 May 2024 | Holdout Experiments + AI Examples with Data + State of CDPs + Cohort Analysis w/Scott Zakrajsek from Power Digital | 00:44:05 | |
In this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands.
Links Referenced: Connect with Scott on LinkedIn Prescient AI And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 06 Dec 2023 | Privacy Updates: Google Consent Mode v2 + Shopify Consent Setting Updates + Firefox Auto Cookie Blocking | 00:23:56 | |
In this episode Brad Redding will share recent updates from the last month in the world of privacy and compliance. The big announcement was Google Consent Mode v2 which has major implications for EEA/EU advertisers that you need to be aware of and make plans to update to. You'll also learn about the Firefox test in Germany that is auto-blocking all cookie consent banners auto-magically and what this may mean for future. Never a dull day in the world of tracking!
Links Referenced: Shopify Changelog And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketers | |||
| 23 May 2023 | Top 10 Lessons Learned Rebuilding & Replatforming on Shopify with Adrien Levinger of FAV Solution | 00:31:17 | |
We are officially in new website launch season! In this week's pod, Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Adrien Levinger, Founder & CEO @ FAV Solution (Connect on LinkedIn), talk about top learning lessons when launching a new storefront on Shopify. You'll learn about gotchas that have gone wrong, performance improvements within 2.0 theme building, SEO, pre and post launch analysis, and building ahead of Q4.
Links Referenced: Chrome Site Speed Crux Report And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||
| 03 Aug 2023 | “Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels | 00:28:15 | |
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the term signal and specifically what signal loss refers to. You'll learn the definition of signals when it comes to marketing pixels, why signal is important, the types of data that make up a signal, where this data that encompasses signals comes from, explicit vs implicit signal data, and headwinds that are impacting signal.
Links Referenced: Webkit And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! | |||