Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs (Annette Richmond, MA)
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02 Nov 2023
003 - Secrets To Being A Great LinkedIn Live (Or Podcast) Host (And Guest)
Annette and her guest Gillian Whitney draw on their combined 6+ years of hosting LinkedIn Live shows to share tips and techniques to be a fun host, who makes guests feel comfortable and want to come back. And a fun guests that other hosts can't wait to have on their shows.
FYI, these tips work for podcast hosts and guests too 😉
Topics included:
🔹Making guests feel comfortable on your show
🔹Focusing all your attention on your guests, and why it's essential
🔹Looking at the camera, rather than your guest, and why it's important
🔹Hosting your first Live show with a friend. Hint: it makes it easier
🔹Having your Live show (and podcast) evolve as your business does
🔹Relaxing and going with the flow, cause stuff happens
And more.
(Previously recorded live.)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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CONTENT MARKETING CLINIC [LIVE COACHING] In this coaching session, Annette Richmond helps Lisa McPhee's prepare to hold her first LinkedIn Audio event.
Topics include:
🔹Various audio event formats, including interview shows, co-hosting, and solo shows.
🔹Keeping the conversation going at audio events, the benefits of having a cohost
🔹Why you should consider attending other audio events before hosting your own
🔹Benefits of audio events, compared to LinkedIn Live show. Hint: no hair or makeup is required
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're a business owner, finding time to create content is tough. In this episode, Annette Richmond gives you tips and techniques to save time creating short-form videos.
🔹Recording technique to save time recording and editing videos
🔹Free apps to record, edit, and caption videos on iPhone and Android smartphones
🔹Platforms to inexpensively caption videos recorded on your desktop or smartphone
🔹Using filters on apps and desktop recording platforms like Zoom
🔹Preferred video formats for Reels, YouTube Shorts, TikTok, and LinkedIn
And more
(Previously recorded live.)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Are you a coach, consultant, or entrepreneur looking to elevate your brand and grow your business? If you answered yes, then you are in the right place. HI I’m Annette Richmond. Welcome to Content Marketing School.
In each episode, we’ll dive into content marketing strategies specifically for coaches, consultants, and entrepreneurs. I’ll be sharing my knowledge and expertise and chatting with top industry experts who will share theirs.
Thank you for being here with me on this journey. And if you find value in our conversations, please hit that follow button to keep learning and growing with us.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Annette and her guest Shannon Malkin-Daniels, Public Speaking Coach, discussed how to be a more confident speaker. Shannon shares techniques to build your confidence as well as some advice on giving a TEDx Talk.
Topics included:
🔹The reason most people are afraid of public speaking
🔹The best way to practice for an upcoming presentation
🔹When rehearsing becomes counterproductive (and you're more nervous)
🔹Techniques to calm your nerves before giving a presentation
🔹Advice on how to get selected to speak at TEDx
And more.
(Previously recorded live.)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you’re not creating and sharing content on social media because you don’t know what to say, you’re not alone.
Just over a week ago, I created a poll asking what was holding people back from creating and sharing content on LinkedIn.
The majority of respondents, 33%, said that they aren't creating content because they don't know what to say.
Following closely, at 28%, was the fear of being judged, and 22% said they feel awkward on camera.
In this episode, I share 10 content ideas that you can adapt to your business or situation, so you can get started creating your own unique social media content today.
I also share a technique that will help you generate at least 2 weeks worth of content.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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A lot of trainers and coaches talk about the importance of being authentic, even vulnerable, on social media. The truth is that sharing who you are, and letting people get to know you helps build trust.
But how much information do you really need to share? In this solo episode, I talk about 3 social media buckets: professional, personal, and private, and how to choose the type of content that works for you.
🔹Professional is generally information and advice, content that will help your clients move forward and reach their goals.
🔹Personal is giving people the opportunity to get to know you by sharing a peek into your life. For me, that's our dogs and social occasions.
🔹Private is whatever feels private to you. For some sharing details of their divorce feels comfortable. Others, like me, prefer to segment their lives.
When you're planning your social media content consider what type of content feels right for you.
Don't let coaches and trainers push you to share content, in the name of being vulnerable, that doesn't feel comfortable to you.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Ready to unlock the secrets of creating an efficient website for your business? Annette and guest Eric Richmond, principal, ExpertSEO, discussed what to consider when setting up your website and SEO best practices.
Eric shared some tips on hiring a website designer and highlighting the importance of finding a consultant who gets your brand and aesthetic. And how to use SEO best practices to boost your website's findability online.
Topics included:
🔹Creating content with your audience's needs in mind
🔹Structuring content to tell stories
🔹Optimizing your content with keywords
🔹Setting up Google Analytics and Search Console
🔹Checking and evaluating your site's analytics
If you're keen on establishing a powerful online presence for your business, this episode is a must-listen.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Hosting live shows is a great way to build your presence, expand your network, and enhance your brand's awareness. If you've been thinking about hosting a show but don't know where to start, this episode is for you.
In this solo episode, I share 5 things to consider when launching your show: format, style, where to stream, and choosing the best day, time, and length for you.
🔹Format: solo, interview, panel
🔹Style: formal Q&A or casual conversational
🔹Day and Time: morning, lunch, or early evening
🔹Streaming Destinations: LinkedIn, Facebook, YouTube, etc.
🔹Length: 30 minutes or 1 hour most common
I also share my pre-show checklist to help you avoid any mishaps.
Want to get started?
I've been using StreamYard to stream my shows since I started broadcasting in 2021. Not only are they one of LinkedIn's preferred platforms, StreamYard is extremely user-friendly.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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A lot of people tell me that they hate networking, including several friends of mine. If that's you, I hope this episode will change your perspective. While I know this podcast is about content marketing, it's important to remember the power of meeting people in person.
In this solo episode, I share some suggestions to help shift your mindset and techniques to help you meet more people and have more fun at your next event.
🔹 Research events before you go to help you plan talking points to get conversations started.
🔹My Top 10 Go To Icebreakers, that will prompt interesting rather than dead-end conversations.
🔹An easy way to meet people if you're shy, or consider yourself an introvert. Hint: it's thinking about the other person.
🔹How to say goodbye gracefully, when it's time to move on. And how to connect while you're at the event.
🔹A sure-fire way to ensure you're meeting new people at the next event you attend.
Always remember, it's not who you know, it's who knows you. Who will think of you when someone they know needs the services you provide.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Imagine if you could easily transform a simple comment into a compelling post or engaging short-form video. In this solo episode, I share 5 ways to repurpose your original content and share it across multiple social media channels.
I generally record short-form videos in a 1:1 ratio or square format because that works on LinkedIn, TikTok, and YouTube. There are some coaches adamantly against that. But, since I don’t have a team of videographers and editors working for me, I improvise.
Because I have learned that done is better than perfect.
Here are four easy-to-implement techniques
🔹Turn comments on other people's posts into text posts by expanding on your idea.
🔹Combine your comments on one collaborative article to create a text post
🔹Convert text posts into short-form video scripts
🔹Transform content from text posts or video scripts into Sliders.
Use one of all of these ideas to save time creating your content.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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With 1 Billion members, it's not easy to stand out on LinkedIn. One of the keys is creating and sharing engaging content.
In this solo episode, I share easy-to-create content formats that you can adapt to your business and situation.
Strategies include
🔹Commenting: How to build engagement by commenting, and why you need to go beyond two-word comments like "great post."
🔹Text-Only Posts: Why text-only posts are a good way to ease into creating original content
🔹Easy Graphics: How you can make graphics work for you, and why you should stop quoting other people
🔹Video Techniques: Why sharing video content is essential. Hint: it's the best way to build that know, like, and trust factor
🔹Sliders (also called carousels): Popular content that gets a lot of engagement on LinkedIn, and they're very easy to create on Canva.
🔹Bonus: why LinkedIn live broadcasts are an easy way to start doing video.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.
Topics included:
🔹Techniques to be more comfortable on camera. Hint: the more you do them, the easier it gets.
🔹How activities like Toastmasters Table Topics can help you "think on your feet" when needed.
🔹Tips for short-form video recording and editing, including a few free smartphone apps.
🔹Ways to incorporate AI in your content creation process, like brainstorming and summarizing.
(Recorded Live)
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If LinkedIn isn't working for you, it might be because instead of having a robust profile that makes people want to contact you, you have a barely there skeleton profile that attracts no one.
In this solo episode, I share some tips and techniques to create a compelling LinkedIn profile that makes people want to contact you.
Topics include:
🔹Strategies to improve your Headline, About, and LinkedIn banner
🔹Tips to make your About section compelling to potential clients
🔹Techniques to ensure your profile Headshot doesn't turn potential clients off
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Unlock the secrets to selecting the perfect social media platforms to amplify your business as social media expert Katie Brinkley from Next Step Social Communications joins me for a lively discussion,
Topics Included:
🔹Being social on social media, talking human to human
🔹Using commenting as a LinkedIn engagement strategy
🔹Focusing on quality over quantity is essential
🔹Techniques for evaluating your social media effectiveness
🔹Building a content marketing strategy and calendar
(Clips of this interview with Katie Brinkley were pulled from my content vault)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Elevate your social media game in 2024 by using some or all of these content creation tips which range from how to come up with content ideas to online platforms to help you save time to how to easily choose brand colors.
In this solo episode, I share a collection of 12 Days of Content Creation Tips that I created to have some fun while helping others with their content marketing in December.
Topics include
🔹Easy way to avoid staring at a blank page
🔹5 Favorite online platforms
🔹3 Ways to brainstorm for content ideas
🔹How to save time recording short-form videos
🔹Tips for hosting a LinkedIn Live show
🔹Getting your LinkedIn profile ready for 2024
And more
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Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice.
Topics Included:
🔹How to analyze the effectiveness of your content marketing strategy
🔹What to do if your offer isn’t converting: Hint: it might not need an overhaul.
🔹Being "authentic" on social media, and considering what stories to share
🔹Choosing the right social media platform for your business marketing
🔹Why it’s important to spend some time in reflection every month.
(Clips of this interview with Michelle DeNio were pulled from my content vault)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Kicking off 2024 by busting content marketing myths that may be preventing you from even starting to create and share original content.
In this solo episode, I shed some light on three persistent myths that stop people, maybe you, from sharing their knowledge and insights with others on social media. Most especially LinkedIn.
🔹MYTH #1 - People will judge you and find your content lacking.
Most people are too busy thinking about their own content. They don’t have time to worry about what someone else is doing. And most people on LinkedIn are kind, generous people who are rooting for you.
As far as finding your content lacking, remember you don’t need to be an expert in marketing or video or whatever to share your insights. You only need to know more about the subject matter than your students. And be able to convey that knowledge in an accessible and engaging manner.
🔹MYTH #2 - Everyone with ten's of thousands of followers is wildly successful.
Most social media platforms, like LinkedIn, are more like highlight reels. Even when people share not-so-good news, like a campaign that fails or losing a big client, it’s unlikely they are sharing the entire story.
And even IF the people who seem successful are wildly successful. They didn’t start out that way. Every one of them started from zero. Zero connections. Zero posts. Zero followers. So the only person you should compare yourself with is you.
🔹MYTH #3 - You must be vulnerable on social media to be successful.
It’s true that being you helps build trust with your audience. Content that feels genuine and honest can help people get to know you. But you should be comfortable with whatever you post. If you feel something is too private to share online, don't share it.
BONUS: Easy way to lower stress and boost your confidence in 2 minutes flat. Stand like Superman. Listen to podcast for details.
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Thinking about shifting from corporate to consulting? Or ready to make the jump? Brenda Meller, LinkedIn Coach and Podcaster, Meller Marketing, joined me to share how to change your LinkedIn engagement strategy to align with your move.
Topics included:
🔹Navigating LinkedIn during your shift from corporate to consultant
🔹How to begin "dipping your toes in the water" while considering a shift
🔹Content strategies to highlight your current company and attract potential clients
🔹Making time for consulting while still in your corporate role
🔹Steps to take when your business is no longer a "side hustle"
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Have you ever found yourself instantly drawn to or repelled by someone you've just met, and couldn't quite figure out why? The reason may surprise you.
In this solo episode, I discuss how implicit biases shape our personal and business interactions, steering us toward and away from potential clients or collaboration partners based on a single trait.
Those often subconscious biases that color what we think about people we've just met, often referred to as the Horns and Halo effect, have the potential to profoundly influence personal and professional relationships.
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Consistency is essential to any content marketing strategy. And creating a Content Calendar is a great way to ensure that. Leanne Calderwood, Leanne Calderwood, LinkedIn, and Personal Branding Services joined me to discuss how to create a content calendar around your content pillars.
Topics included:
🔹Overview of content pillars, and why they are important.
🔹The benefits of creating a content calendar. Hint: it helps ensure consistency.
🔹Creating a LinkedIn content schedule that you can maintain consistently.
🔹Recommendations for putting together your content calendar.
🔹Why posting just once a week can make a huge difference in your visibility.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.
Topics included:
🔹How to turn video files into videos ready to use on social media using the Canva platform
🔹Creating videos on Canva and the potential benefits of recording video on Canva instead of recording on Zoom
🔹Various platforms being used to record video - Camtasia, Loom, Zoom, and Canva - and the potential benefits and drawbacks of each.
(Recorded Live)
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AI is here to stay, which makes understanding how to use it effectively is essential. This was the focus of our discussion when Frank Prednergast, Brand Consultant and Digital Marketer joined me to take a deep dive into the transformative world of AI-driven content creation.
Topics included:
🔹Common mistakes people make when creating content with AI.
🔹Getting results from AI is not about using the latest prompts.
🔹How to teach AI what your company is about and why it’s important.
🔹Why using AI as a virtual assistant is a great strategy.
🔹And a Framework to improve your results when working with AI.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients.
Topics included:
🔹Why taking yourself less seriously can make all the difference.
🔹How to get over being uncomfortable on camera. Hint: it's simple,, but not easy.
🔹Vocal and relaxation techniques to practice before you speak.
🔹Tips on how to add humor to your presentations. And why you should.
🔹Strategies for shifting your mindset from nervous to confident.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should.
Topics included:
🔹How a simple photo of a cold cup of coffee generated engagement
🔹Generating ideas by keeping a photo scrapbook on your phone
🔹 Importance of remembering it’s about your message, not about you
🔹How being too perfect or polished on video can work against you.
🔹 Lessons learned from training to be a clown
🔹And the difference between British and American humor.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community.
In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably heard of, and others might be new to you; all are things to avoid.
Topics include:
🔹Pitch-slapping people in the DMs
🔹Ignoring comments on your posts
🔹 Hijacking other peoples' posts
🔹Setting unrealistic expectations for you
🔹Participating in engagement pods
And more
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Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows.
Topics included:
🔹Streaming on several social media platforms, and which to choose
🔹Turning LinkedIn live show audio into podcast episodes
🔹Different ways to create audiograms to promote the podcast
🔹Creating video clips of the live shows and using them for additional content
🔹Podcast hosting and video editing platforms
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.
Topics included:
🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles.
🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van der Blom
🔹Creating a carousel (also known as a Slider or document post) in Canva.
And more
(Recorded Live)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience.
Topics included:
🔹Winning your audience with copy that comes from the heart
🔹Recognizing the value you provide, a new perspective on selling
🔹Creating calls to action that will invite rather than repel your audience
🔹Being authentically you and why it's essential to writing copy
🔹Planning a ratio between informational emails and service offerings
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage.
In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework.
Topics included:
🔹What the And, But, Therefore storytelling technique is, and how to use it.
🔹Our brain's rational and instinctual sides and why tapping into both is essential
🔹Why creating a story arc is important. (Imagine a movie with no drama)
🔹How to keep your audience engaged, virtually or in person.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows.
Topics include
🔹Why LinkedIn Lives should be part of your content marketing efforts
🔹Things to consider when selecting the right day, time, and length of your show
🔹Potential Live show formats - solo, interview, panel - and the pros and cons of each
🔹Strategies for choosing guests. Hint: guests then topic, or topic and then guest?
🔹Basic Live show equipment and why you don't need to spend a fortune
🔹Pre-show checklist and showtime essentials
And more
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Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update."
Topics include
🔹Google's recent "Helpful Content System" and its implications
🔹SEO strategies for website content and LinkedIn articles
🔹Finding the right keywords to attract your ideal clients
🔹How to use keywords in your content effectively
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content.
Topics included: 🔹Saving your story ideas, how-to, and why it’s essential.
🔹Relating experiences, conversations, etc., to your business.
🔹Using selfies in good, bad, and annoying ways.
🔹Sticking with content that you’re comfortable sharing.
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation.
Topics included:
🔹What LinkedIn is a marathon actually means
🔹Content, Context, and Consistency: Jeff's strategy for success
🔹Creating a posting strategy: Remember it has to work for you
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.
Topics included:
🔹Using Miro digital whiteboard platform for brainstorming and collaboration.
🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more.
🔹Tips to create videos with ease, even if you're a newbie.
And more
(Recorded Live)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows.
Topics included:
🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section.
🔹Driving potential listeners to your podcast by sharing 30-60-second audio bites.
🔹Why perfection shouldn't be your goal, turning "mistakes into learning experiences.
(Clips of this interview with Brenda Meller were pulled from my content vault)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth.
Topics included:
🔹Why systems and processes are essential for every business
🔹How to choose the right CRM for you. Hint: Choose one that you can grow with.
🔹Knowing when it's time to hire someone to help you set things up.
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages.
Topics included:
🔹The best way to get started is to figure out your "WHY"
🔹How to create a "Greatest Hits" in the Featured section.
🔹Creating a posting schedule for your company page. And why you should.
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand.
In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method.
🔹REcord your thoughts on whatever topic you're working on 🔹Convert the audio file into a transcript, which becomes your draft 🔹Adapt the text to whatever type of content you want to create 🔹Publish the content on social media
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video
In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the platforms.
🔹LinkedIn is testing a TikTok-like video feed in its mobile app, with a vertical scrolling format to increase engagement and discovery of short-form videos.
🔹 TikTok now allows users to record and upload 10-minute videos, which provides opportunities for long-form videos creation and to better compete with YouTube.
🔹TikTok has also introduced a new 'Full Screen' feature that provides a better viewing experience for landscape videos or 16:9 videos, by using the entire display.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content.
Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients.
Topics included
🔹Focusing on reaching the "right" person rather than everyone
🔹Why it's essential to be genuine, staying true to yourself
🔹Acknowledging every comment on your posts with gratitude
🔹Being comfortable with the content you share
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans.
Topics included:
🔹 Why you shouldn't bother networking, what you should do instead.
🔹 Shifting your mindset from making connections to developing relationships.
🔹 Discovering the power of a curiosity mindset
(Clips of this interview with Sonal Bahl were pulled from my content vault)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't.
In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey.
🔹 Canva - specifically its Magic Studio AI functions - Magic Eraser, Magic Grab, and Magic Expand
🔹 Subject Line - that analyzes subject lines AND gives tips to improve them
🔹 Miro - an amazing online whiteboard for individuals and teams
🔹 Happy Scribe - my favorite pay-as-you-go caption and transcription platform
📌 CLICK the platform names for links
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Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year.
Topics included
🔹Why he started the Keep Rocking LinkedIn YouTube channel
🔹Using common user questions to create videos
🔹How to effectively use incentives to grow your channel
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights.
Topics included
🔹The benefit of cheat sheets, guides, etc. It's more than getting email subscribers
🔹What to include in your free or low-ticket items, and what not to include
🔹Strategies to prequalify attendees for your promotional webinars, bootcamps, etc.
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it.
Topics included
🔹What is imposter syndrome?
🔹Is imposter syndrome common? Hint: you're not alone
🔹Strategies to get past imposter syndrome when it hits
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started.
Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing a clip with you today.
Topics covered:
🔹Writing scripts, to stay on track and save time when batching content.
🔹Camera tips for desktop and smartphone recording
🔹What to wear, and not to wear when recording videos
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy.
In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills.
Topics included:
🔹The relationship between stand up comedy and business communication
🔹Why stand up comedy improves presentation skills AND informal interactions (like talking to your team)
🔹The secret to great stand up comedy. Hint: it's all about storytelling
🔹The difference between stand up comedy and improv. Which might be right for you?
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera.
In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms.
The content ideas include:
🔹Days-of-the-week themes (and suggestions on how to use them)
🔹Themes specific to your business (ideas to help you create your own)
🔹Content series, what they are, and how to repurpose them
👉 And how using themes and series can help you develop a content framework
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode.
Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content marketing efforts.
Topics included
🔹Blending professionalism and fun when creating content for LinkedIn and other social media platforms
🔹How Ryan got started writing parody songs (which is something he's known for) and the results of that
🔹Crafting winning content and a content marketing strategy with ChatGPT
And so much more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them.
Topics included:
🔹Describing the 4 key drivers of human behavior
🔹Creating content that appeals to each driver
🔹Differences and similarities between popular assessments
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage.
In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles.
Some of them might surprise you.
Topics included
🔹Topic and formatting ideas for LinkedIn articles
🔹Reasons to start and regularly publish a newsletter
🔹Why you should consider contributing to collaborative articles
FYI, link to LinkedIn's searchable database of collaborative articles https://www.linkedin.com/pulse/topics/home/
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas.
Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal listeners.
Topics included
🔹Getting started with a podcast (finding your niche, choosing a name, and more)
🔹What to avoid. Hint: Focusing only on interview episodes is a big one)
🔹Promoting your podcast to increase audience engagement
And so much more
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/ Content Marketing School Podcast https://contentmarketingschool.buzzsprout.com/share YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos.
Topics included
🔹What are "personal brand" photos, and why we need them
🔹Tips for taking your own personal branding photos
🔹What to look for if you decide to work with a professional photographer
And more
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/ Content Marketing School Podcast https://contentmarketingschool.buzzsprout.com/share YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity.
Topics included
🔹What feng shui actually is and descriptions of the 5 elements
🔹How using feng shui principles can increase creativity and productivity
🔹Specific ways to easily incorporate feng shui elements into your space
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video.
Topics included
🔹How we can feel more confident in ourselves
🔹What to wear (and not to wear) on video, broadcasts, etc.
🔹Background considerations when you're on a Live broadcast
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events.
Topics included
🔹The advantages of choosing audio events instead of LinkedIn Lives
🔹 Tips to plan and organize panels and guests for audio events
🔹Advice for people who want to start hosting audio events
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true.
That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you.
In this solo episode, I share how content creation and marketing are essential to building the know, like, and trust factor with prospective clients. Including:
🔹How sharing content can develop the know, like, and trust factor
🔹How content marketing can move prospective clients through the sales cycle
🔹Why advertising alone isn't an effective sales strategy
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language.
This is why adding videos to your content mix is essential.
In this episode, I share clips from my guest spot on LinkedIn live coach Gillian Whitney's show. During the show, we discussed 4 types of social media video.
🔹Edutainment videos (educate and engage) 🔹How-to videos (educate and teach) 🔹Behind-the-scenes (humanize your brand) 🔹Fun Entertainment (just what you think)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge.
That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist, Calm, Clear Communications LLC, pulled from my content vault.
Topics include
🔹Common mistakes event planners make, even if you're hosting a webinar
🔹Strategies to make your event inclusive and keep your audience engaged
🔹Techniques for being a better communicator, like "write for the ear"
🔹A few must-have essentials for your pre-event checklist
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video.
In this solo episode, I share various tips on short-form video Including
🔹Video formats, and which work best on different platforms
🔹The four types of videos and the best ways to use them
🔹A few essentials for every short-form video
and more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Wondering if you can (and should) write a book? The answer is, YES!!!
In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality.
Topics included:
🔹Why you should write a book (yes, you do have something to say)
🔹How to break writing your book into manageable chunks
🔹Why gathering your original content is the best way to begin
🔹How to stay motivated after the initial burst
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts.
Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me.
Topics included:
🔹What is thought leadership anyway? Sharing your insights is important
🔹Content strategies to build your reputation as a thought leader
🔹Why consistency is essential, so set a schedule that works for you
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing.
Topics included:
🔹The best way to get started working with AI (Hint. Think of ChatGPT as an assistant)
🔹Steps to take you from ChatGPT newbie to confident AI user, it's easier than you think.
🔹How to get better results from ChatGPT, and other AI platforms, by creating a framework.
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest.
Topics included:
🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority.
🔹Why it's essential to prep for your guest spot. (Hint: you need to do more than "show up")
🔹How to help your host promote the show, and why you should
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included:
🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone)
🔹Some of the biggest mistakes podcasters make when they launch their podcast.
🔹Strategies to grow your business or start a new one by creating a podcast
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more.
Topics included:
🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms)
🔹ChatGPT as a virtual assistant to generate content ideas, summarize content, create outlines, etc.
🔹Why using AI-generated content without editing or revisions is a bad idea.
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account.
Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's better.
Topics included:
🔹The biggest mistakes people make when they first start using Canva
🔹Three mistakes Canva users make without realizing it (Hint: One isn't being organized)
🔹A few ways to get started organizing your "hot mess" of a Canva account.
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing.
Topics included:
🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair)
🔹Techniques to create images that engage your audience (Hint: you don't need to hire a pro)
🔹Strategies for repurposing your content (Even the same content in different formats)
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos.
In this solo episode, I share:
🔹What "lazy" videos are (And how the can work for you)
🔹Easily recording and using B-roll footage (it's easier than you think)
🔹How to turn your "raw" footage into engaging social media videos
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time.
In this solo episode, I share how to:
🔹Write scripts that don't make you sound like a robot
🔹Use scripts to batch video content (and save time)
🔹Grab viewers' attention in the first few seconds
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business.
Topics included:
🔹Strategies to get PR for your business (Hint: It's not what you probably think)
🔹Mistakes you're probably making when trying to build your brand (Hint: articles behind a paywall)
🔹Why you need to research potential PR opportunities before saying "yes!"
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes.
In this solo episode, I share:
🔹Using easily adaptable days-of-the-week themes
🔹Creating specific themes for your business
🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Christmas holiday season
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much.
In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author.
Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Using the new LinkedIn Audio event format 🔹Difference between prior and current Audio event formats 🔹Increase in LinkedIn newsletter's organic reach 🔹The new LinkedIn profile "slider" banner strategies 🔹Increase of AI comments (they are against LinkedIn's Rules)
➡️ Watch for Part 2 with me, Gillian, and Kevin D. Turner.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much.
In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author.
➡️ Our friend Kevin D. Turner, LinkedIn Brand Strategist and Trainer, joined us for part of this portion of our Audio Event
Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Adding content to your LinkedIn Company page Featured section 🔹LinkedIn's "Video" tab on the mobile app and moving to Portrait format 🔹Types of videos found in the "Video" feed (parameters for inclusion???) 🔹Competition between social platforms??? (the upcoming Algorithm report) 🔹What's up for 2025? More gamification akin to Community Top Voice 🔹Returning to Clubhouse for Audio events? How will it work? 🔹Working with 3rd party platforms on Livestreaming / Audio features
Link for LinkedIn Build Your Voice https://buildyourvoice.linkedin.com/student/catalog
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If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either.
In this solo episode, I share:
🔹How not to get flagged (platforms are different)
🔹What copyright infringement may mean
🔹Where I get my royalty-free music (and why)
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation.
In this solo episode, I share:
🔹Recording on your smartphone, most of the tools you need are already at your fingertips
🔹Why using scripts or notes can prevent spending 2 hours to make a 2-minute video
🔹How to streamline the editing process by recording short clips instead of the entire video at once
🔹User-friendly apps for editing and adding captions and music
🔹A few tips on how to avoid getting flagged for music copyright infringement (Hint: use platform-provided tracks)
And more
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It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors.
Topics included:
🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market)
🔹The pros and cons of purchasing your own ISBN (International Standard Book Number) number rather than using a free one from a publisher (like Amazon)
🔹How newbie authors can benefit from working with a book coach, strategist, self-publishing company, etc. (Hint: you don't know what you don't know)
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream.
In this solo episode, I share:
🔹Pros of the new audio event format (like having recordings)
🔹Scheduling and hosting your Audio events (it's not hard)
🔹How to join from the audience (some "guest" guidelines)
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office.
So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025.
Topics included:
🔹How to get started on a healthier lifestyle (Hint: begin with small steps so you're not overwhelmed)
🔹The secret to getting and staying motivated. (The source of motivation isn't what you think it is.)
🔹Why having a support system is essential, and how collaborative efforts help everyone.
And more
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If you're like me, you're always looking for ways to save time. Try this podcast recording strategy.
In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL.
🔹 Shifting to video podcasting– Why I’m now recording solo episodes on video and how I’ll be using them across platforms.
🔹Using Riverside for content creation – Recording, clipping, and repurposing podcast episodes more efficiently.
🔹 AI for content repurposing – How I use AI to transform transcripts into social media posts, blog articles, and more.
🔹 Saving time with a streamlined workflow – How this approach helps maximize content reach without extra work.
💥 Bonus: I got to meet my friend Shandon Russell host of the Second Act Success Podcast and Adam Schnabel host of the Podcasting Business School Podcast. And I have the photos to prove it.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.
Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.
In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming.
Topics included:
🔹Podcasting & Live Streaming Are Evolving - LinkedIn’s shift in audio events signals that livestreaming will play a bigger role in podcasting moving forward.
🔹Video Enhances Podcast Promotion - Using video clips from recorded episodes is more engaging than static audiograms and can help attract more listeners.
🔹Repurposing Content Maximizes Reach - Turning live streams, audio events, and podcast transcripts into multiple forms of content (clips, newsletters, blog posts) extends their lifespan.
🔹Audio Quality is Critical for Retention - Investing in good microphones and audio-enhancing tools (like Adobe Podcast) ensures a high-quality listening experience, which is essential for keeping an audience engaged.
🔹Podcasting is a Long-Term Brand Builder - Unlike short-form social media, podcasts hold attention for longer, allowing deeper connections with your audience andpositioning you as an authority in your niche.
➡️ Watch for Part 2 with me, Gillian, and Michelle B. Griffin
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.
Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.
In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming.
➡️ Our mutual friend, Michelle B. Griffin, joined us for this part of this episode.
Topics included:
🔹 AI’s Growing Role in Podcasting & Content Creation - AI tools like Descript, ChatGPT, and automated audiograms are making podcast production easier. Podfest featured an entire track on AI, including creating AI-powered assistants for podcasting.
🔹 Repurposing Content to Save Time - Recording solo podcast episodes on video allows for easier repurposing into clips, transcripts, and social content. Tools like Riverside and Buzzsprout’s transcript feature help streamline this process.
🔹 The Value (or Lack) of Show Notes & Transcripts - Some podcasters, like Amy Porterfield, emphasize show notes for driving traffic. Others question how many listeners actually read them and whether they provide an SEO benefit.
🔹Podcast & Livestream Cross-Promotion - Many podcasters repurpose livestreams into podcast episodes, making content creation more efficient. Numbering episodes and embedding podcasts in LinkedIn articles can improve discoverability.
🔹 The Fun & Flexibility of Co-Hosting or Panel-Style Podcasts - Having a co-host or panel discussion (like Media Mavens) makes podcasts more dynamic and engaging. These formats allow for spontaneity, deeper conversations, and audience participation.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're uncomfortable being on camera, I get it; I've been there too.
In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera.
Some of the things I highlighted:
🔹Many people feel uncomfortable on camera, which can hinder video creation.
🔹Lazy videos allow for content creation without being the focus.
🔹Power poses can significantly boost confidence before recording.
🔹Suspension of disbelief helps in feeling comfortable on camera.
🔹Shadowing confident speakers can improve delivery and engagement.
🔹The BOCA strategy encourages daily practice to reduce anxiety.
🔹Repetition and simple techniques are key to improvement.
🔹Viewers are interested in the message not your appearance.
🔹Creating videos should feel like a conversation, not a performance.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank
Some of the things I highlighted:
🔹 Stability matters – A good tripod or phone mount keeps your video looking professional and smooth, one of my favs is the SMALLRIG
🔹 Audio is key – Wireless lav mics like the Hollyland Lark make a huge difference in sound quality
🔹 Lighting can make or break your video – Natural light is best, but clip-on LED lights are a great backup.
🔹 Desktop mics elevate voice quality – A budget-friendly Blue Snowball is a solid choice, while the Blue Yeti offers pro-level sound.
🔹 Start small, upgrade later – My strategy is to start with affordable gear and invest in one premium tool at a time, usually on sale.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you!
I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie.
We dive into the key differences between LinkedIn and other social platforms, how to develop a content strategy that actually works, and simple ways to start showing up—even if you’re hesitant to post.
Key Topics Included
🔹LinkedIn is not Facebook—But It’s Still Social - While LinkedIn is a professional platform, it’s also about building relationships, not just pushing content. Understanding your audience’s mindset on LinkedIn is key to creating the right type of content.
🔹 Content Without Strategy is a Common Pitfall - Posting without a plan won’t get you results. Brenda compares strategy to a road trip—you need a clear destination and a route to get there. Know your goals and audience before posting.
🔹 You Don’t Have to Post Every Day—Start Small - If you’re new to creating content, engage first by commenting and reacting to posts. Then, start posting once a week—even a simple repost with your thoughts can help you get comfortable.
🔹 You Only Need to Know a Little More Than Your Audience - Imposter syndrome holds many people back, but you don’t need to be the ultimate expert. Speak to your target audience, not your peers, and share knowledge that will genuinely help them.
🔹 80/20 Rule: Sell Less, Give More Value - Only 20% of your posts should promote your services—the other 80% should educate, inspire, or entertain. This builds trust and keeps your audience engaged, rather than feeling like they’re being sold to constantly.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Creating content takes time and if you're only using it once, you're working harder than you need to.
In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch.
From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consultants and entrepreneurs work smarter, not harder, with their content marketing
Some of the things I highlighted:
🔹 Repurpose Video into a Podcast – Extract audio from live streams or short-form videos to create podcast episodes, making your content accessible to a new audience.
🔹Turn Long Videos into Social Clips – Cut highlights into short clips for LinkedIn, Instagram, YouTube, and TikTok. Tools like Descript and Riverside make this process seamless.
🔹 Use Transcripts for More Content – Your video or podcast transcript is a goldmine—turn key takeaways into text posts, LinkedIn carousels, or even quote graphics.
🔹 Transform Text Posts into Video Scripts – Use a well-performing text post as a natural script for short-form videos, keeping the language conversational and engaging.
🔹 Expand Comments into Posts – If you’ve written a thoughtful comment on someone else’s content, refine it into a full post, carousel, or even a podcast topic.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time.
So In this solo episode, I share10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what to post, overthinking your ideas, or running out of inspiration.
These practical content creation tips will help you generate fresh content consistently without stress or second-guessing yourself.
Some of the things I highlighted
🔹Answer FAQs – Use questions from your clients, DMs, or post comments as inspiration for content. If one person is asking, many others are wondering the same thing.
🔹Repurpose Your Content– Don’t reinvent the wheel! Turn blog posts into carousel posts, text posts into video scripts, or long videos into short social clips. (For more repurposing tips listen to episode #88 of this podcast)
🔹 Share Behind-the-Scenes Content – Give your audience a peek into your work or daily life. This builds connection and shows the human side of your brand.
🔹 Engage with Your Audience – Post polls, ask questions, and check your comments for content ideas. Your audience will tell you what they want to see!
🔹 Use AI and Social Listening Tools– Platforms like Answer the Public and ChatGPT can help you discover trending questions and generate new content ideas.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way!
In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've ever spent two hours recording a two-minute video, this episode is for you! These steps will save you time and make video creation feel effortless.
Some of the things I highlighted
🔹 Plan before you record – Take three minutes to define your purpose and jot down key points or a short script to stay focused.
🔹 Record in short clips– Instead of aiming for a perfect one-take, record in small sections to make editing easier.
🔹 Edit quickly – Keep it simple by trimming mistakes and dead spaces. Use captions to improve accessibility and engagement.
🔹 Add captions and music – Since most people scroll with the sound off, captions are essential. Stick to platform-approved music to avoid licensing issues.
🔹Post without overthinking– Avoid getting stuck in endless tweaking. Nobody expects perfection—what matters is your message!
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated.
And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are.
I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this conversation. Scarlett shared practical tips on how consultants and entrepreneurs can dress with confidence, shop your own closet, and make sure your wardrobe works for you—not against you.
Key Topics Included
🔹 Wear clothes that make you feel confident, not just professional. Your clothing should enhance your confidence—when you feel good in what you wear, you show up more powerfully in meetings, presentations, and networking.
🔹 Avoid last-minute outfit choices. Don’t run out and buy something new just before an important event. Clothes should be familiar, comfortable, and well-fitting so you're not fidgeting or distracted.
🔹 Mix and match for a versatile wardrobe. Instead of relying on outdated suits or defaulting to all black, choose pieces that work well together and allow for multiple outfit combinations.
🔹 Shop your own closet before buying more. There are likely great pieces hiding in your wardrobe that you’ve forgotten about. Rotate them forward and remove anything that no longer fits or feels good.
🔹 Stop waiting to lose weight before dressing well. Confidence isn’t about size—it’s about wearing what fits and flatters you now. Well-fitting clothes will help you feel good and show up fully in your professional life.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them.
In this solo episode, I share practical tips to make your videos more effective.
Some of the things I highlighted:
🔹 Start with a hook – Grab attention immediately instead of introducing yourself first.
🔹 Edit out dead space – Remove long pauses and filler words to keep the pacing tight.
🔹 Make your videos visually engaging – Use movement, camera angle changes, or simple transitions.
🔹 Always add captions – Most people watch on mute, and captions improve accessibility.
🔹 Have a plan – Outline your goal and key points before recording to avoid rambling.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners.
She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you.
Topics included
🔹 Burnout is real – Trying to be on every platform can drain your energy and resources fast.
🔹 Choose your platforms wisely – Pick the ones where your audience is active and where you actually enjoy engaging.
🔹 Saying no creates focus – When you stop spreading yourself too thin, you can double down on what truly works.
🔹 Use AI and automation smartly – AI tools like CapSho and Riverside can help streamline content repurposing and free up your time.
🔹 Be “intelligently lazy” – Work smarter, not harder, to create sustainable success without sacrificing your well-being.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth.
I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss smart, practical ways to stand out, build trust, and start better conversations on the platform
Topics included:
🔹Treating LinkedIn like a 24/7 networking event—show up and be real.
🔹Why meaningful comments often go further than constant posting.
🔹Always personalize your connection requests—ditch the generic.
🔹Avoid automation tools that spam—LinkedIn will notice (and so will people).
🔹Remember to use the first person in your profile to create a connection, not distance
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content.
I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss building and monetizing a YouTube channel, especially for women over 40. She shared real strategies, examples, and encouragement for anyone ready to dive in. No fluff—just smart, actionable advice.
Topics Included
🔹Organize your content – Playlists are more than aesthetic; they guide your viewers like file folders, making your channel easier to navigate and helping position you as an expert.
🔹Start messy, but start – You don’t need fancy equipment or editing skills to begin. Raw, one-take videos with strong value can still build trust and generate income.
🔹You don’t need 1,000 subs to monetize – Use lead magnets, low-ticket offers, or even simple consultation links in your video descriptions to turn views into revenue from day one.
🔹YouTube is built for longevity – Unlike TikTok or Instagram, content on YouTube can continue to get discovered and drive traffic for months or even years.
🔹Women over 40 bring a unique advantage – Life experience, career pivots, and real stories resonate deeply. Don’t discount your voice—use it as your superpower.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.
In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.
Some of the things I highlighted
🔹Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support.
🔹Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience.
🔹Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows.
🔹Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time.
🔹Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book.
I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessible and visually engaging.
Topic included
🔹Translating your book is like launching it all over again. It requires editing, proofreading, and marketing as a brand-new book.
🔹Choosing a language with a large global audience, like Spanish, can open significant new doors for visibility and impact.
🔹Visual elements, like sketch notes, must also be translated, which adds time and complexity to the process.
🔹Trusted collaborators (translators, proofreaders) are essential, especially if you don't speak the target language.
🔹A translated book can act as a powerful business card, opening up speaking opportunities and new markets.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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