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Date
Titre
Durée
05 Dec 2023
Ep.1: The three keys to content that converts
00:21:17
Welcome to the very first episode of Content Magic! This episode is all about how I got into entrepreneurship in the first place, what makes me a content expert and the three ingredients you need to create high-performing content that actually converts into fans and buyers. This is a must listen for entrepreneurs building an authentic business.
01:48 Moved around, worked for bureaucratic organizations, questioned writing.
03:47 Interviewed woman with garbage house in Canada.
09:38 Helping others create content for their businesses.
11:03 Showing up authentically in content creation matters.
14:57 Effective copy needs concise, industry-specific key points. Belief in your message is crucial. Beware of one-size-fits-all approaches.
19:56 Be curious about your content and intentions.
In today's episode, we are chatting about welcoming in those feelings of discomfort and growth. Essentially, embracing being shitty at something. And why this is so integral to entrepreneurship. The fear of failure is real. But when you re-frame what failure even means, it's not so scary anymore.
00:00 Overcome fear of imperfection in entrepreneurship. 04:49 Finding comfort amidst discomfort, embracing entrepreneurship realities.
08:45 Embracing uniqueness and challenging societal norms is key.
10:53 Reframe discomfort and failure, give words new meanings.
In this episode, I'm chatting about the need to pivot in our business. One unexpected setback in particular had me almost rebranding myself the one-armed copywriter. Kidding. I'm also getting into that never-ending loop of comparison and how looking at content creation as an art form will change the way you show up. So, tune in and discover how to infuse your business with creativity, adaptability, and growth mindset.
00:00 Embracing change, ready to dive in.
05:42 Shift in content creation leads to growth.
08:48 Launching new ideas is an experimental process.
11:43 Moved a lot, good at Spanish, uncomfortable.
14:57 Entrepreneur for 10 years, cares less now.
17:58 Copywriting should capture brand voice authentically. Content as creative self expression, not marketing.
Today, I'm diving into the concept of entitlement energy and how it can impact your business. I chat about my own experiences and feeling entitled in my own entrepreneurial journey, from expecting opportunities just magically appear to recognizing the importance of consistently promoting myself.
00:00 Podcast on entrepreneurship, content creation, and marketing.
06:23 Sharing daily interactions and world on Instagram.
07:55 Creating hype for new product or service.
11:48 Reevaluating relevance and rectifying past experiences.
Ep. 6: Corporate taboos to entrepreneurial superpowers
00:15:59
In this solo episode, I'm chatting about some of the things about me and my personality that weren't exactly celebrated in the corporate world. And, how these exact same things have become my superpowers as an entrepreneur.
00:00 Meeting of creatives and client services explained.
06:04 Journalism and advertising demand constant idea generation.
06:52 Simplify creation process, get approval, client review.
12:53 Part-time work complements full-time career.
14:05 Worked intermittently at independent toy store.
Ep. 7: The magic of the subconscious with Jenna Holloway
00:35:22
In this episode of Content Magic I'm speaking with Jenna Holloway, intuitive business mindset coach, about her journey from school teacher to entrepreneur and you'll also learn all about how the role of the subconscious can contribute to success! We talk about limiting beliefs, hustle culture, money stories and operating your business from a a place of ease and flow instead of stress and push.
00:00 Jenna helps female entrepreneurs find mental freedom. 06:08 Jumped into hypnotherapy training, grew successful business. 09:11 Constant pursuit of opportunities, creativity in entrepreneurship. 13:04 Subconscious safety key for achieving personal goals. 14:44 Inner work, aligning content with values. Implementing authenticity. 17:54 Be proactive, empowered, and expand your desires. 21:23 Shift energy, be grateful, and create reality. 25:40 Entrepreneurs struggle with time due to conditioning. 26:51 Embrace the journey, trust, and stay committed. 30:34 Discover success and happiness within to pursue. 33:22 Instagram home, podcast host, upcoming membership launch.
Ep: 8: Showing up as your full self with Charissa Higgins
00:20:48
In this episode of Content Magic, my friend Charissa Higgins came for a visit! She is a creative brand strategist obsessed with empowering women entrepreneurs. She's sharing her journey into entrepreneurship, her unique view on content and social media and how she balances her creative spirit with strategy. Tune in to discover what it takes to show up authentically and make your mark in the online business world.
00:00 Unplanned creative journey filled with self-doubt.
06:25 Social media strategy feels draining, restrictive.
09:33 Challenging traditional content approach to encourage experimentation.
12:40 Challenged by McKenna, improved skills, complementary personalities.
14:13 McKenna offers strategy; clients benefit from both.
17:42 Finding actionable strategy is the real challenge.
Episode 9: Healing your relationship with money with Hanna Bier
00:23:07
In this episode, I had the pleasure of chatting with Hanna about money. She shares her personal journey of stumbling into becoming a money healer and specializing in emotional healing and trauma release. We also chat about how money can be viewed as a supportive and loving force and doesn't have to be forced and hard.
00:00 Creating standout online content for entrepreneurs' success.
Episode 10: How to create community with Lyndsi Weise
00:26:44
In this episode of Content Magic, guest Lyndsi Weise shares her journey from the corporate world to becoming a successful Facebook group strategist and business coach. Lyndsi and I chat about what it means to create genuine community in the online space and the importance of being authentic and relatable to your audience.
00:00 Long, uncertain commute in cold, demanding city.
03:55 Questioning work-life balance, considering career flexibility.
08:35 Adding value, building trust, expanding market.
11:03 Teaching community building and marketing through system.
14:32 I don't teach sales or promo groups.
18:17 Building community, sharing, and connecting to sell.
21:45 Create energy and engagement in your community.
23:51 Professional image not necessary, engaging content key.
Ep. 11: Learning to read the numbers with Staci Millard
00:20:52
In this episode of Content Magic, I'm chatting with my friend Staci Millard, a fractional CFO and accountant for small businesses. Her zone of genius is helping businesses grow their income sustainably by looking at the numbers and making important decisions and next steps.
00:00 Stable job in accounting led to entrepreneurship.
04:30 Podcast discusses taboo of having part-time work.
09:14 CFOs focus on strategy, numbers, and tracking.
11:58 Creativity and profit go hand in hand.
14:12 Stay in your lane and focus.
16:58 I refer people without asking for payment.
20:31 Expresses gratitude, asks for engagement, hints rewards.
Ep. 12. Turning thoughts into action with Nicole Kernohan
00:39:59
Today on the podcast I'm welcoming my friend Nicole Kernohan, a high-performance coach whose expertise lies in mindset and positive psychology.
In this episode, Nicole shares some tips on how to shift from scarcity to abundance, how to interrupt negative thought patterns, the importance of determining your values and why we all need to practice non-judgement.
We also chat about how these things apply to entrepreneurship and content creation.
You won't want to miss this one!
04:49 Transitioned into psychology due to retail experience.
Ep. 13. Navigating the messy middle of business with Jan Ditchfield
00:22:35
In this episode of Content Magic, I had SO much fun chatting with my friend Jan. She is an amazing business strategist with 20 years of experience in the non-profit world.
She helps other women entrepreneurs who experts in their field achieve business success by implementing systems, sales strategies and some mindset shifts. She is a master at helping women make more money.
Jan shares her story about burning out in her previous career and we chat about the difference between a business coach and a business strategist. We also get into the kind of advice women are receiving and why it's not working as well as the power of community and how to take intentional action in your business.
You won't want to miss this one!
00:00 Business strategist helping women scale online success.
05:10 Successful business strategist decides to leave career.
06:37 Building a business with daughter, empowering women.
11:05 Bro marketing tactics target women with false success.
15:20 Bringing real-world values into online community. Support, not competition, in business.
18:09 Doubting corporate careers, valuing personal experiences.
21:13 Stop digging down, start climbing out intentionally.
In this episode, Jess and I nerd out on content and storytelling!
Jess is a digital marketer and she absolutely loves working with local clients. She shares how she became an entrepreneur, the meaning of community and authenticity in content and how to balance vulnerability in your content.
We also chat about some super valuable tips to create impactful content to connect with your audience.
Don't miss this one!
05:54 Transitioned from virtual assisting to operational management.
07:41 Tech enthusiast preferring in-person connections with community.
11:48 Authentic storytelling is key for local marketing.
14:03 Independent toy store owner fosters loyal community.
19:25 Marketing success requires testing, monitoring, and pivoting.
20:41 Range of services for marketing and learning.
25:28 Local magazine delivers self-care and mental support.
Ep. 14. Exploring motherhood and marriage with Michelle Purta
00:23:00
In this episode of Content Magic I'm joined by my friend and colleague Michelle Purta, a marriage coach. She shares her passion for helping couples communicate effectively and manage conflict without resentment.
This mom of three knows first-hand what happens to a marriage or relationship after having kids.
We chat about modern relationships, taking time out as a couple and the importance of awareness and self-fulfillment in a partnership.
Stay tuned for actionable tips, memorable anecdotes, and plenty of inspiring insights in this episode!
06:00 Transition from corporate HR to full-time mother.
08:50 Deciding to become a life coach, marriage, parenthood.
11:11 Marriage coaching focuses on communication and self-awareness.
14:16 Maintain individuality, engage in hobbies, exercise. Prioritize.
16:30 Partners with equal status break power dynamic.
19:57 Podcast covers marriage, motherhood, and self-care.
Ep. 16. The keys to building a successful community with Inbal Claudio
00:35:05
This is a good one! My guest today is the delightful Inbal Claudio, a community builder and entrepreneur. She is the founder of Like Minded Collective, a free networking site for women entrepreneurs. Her mission is simple: friendship before business.
In this episode we chat about the difference between audience and community (and why you need to know), best practices for building your own community, setting boundaries and sticking to them, knowing your why and how to cultivate authentic collaborations and build a community and business you love and can be proud of.
05:20 Members' sense of belonging is critical.
06:51 Prioritize understanding your purpose for community building.
10:52 Building community gives a different, meaningful feeling.
14:34 The times of instant content conversion are gone.
18:06 Value of engaging with email and Instagram.
22:56 Create community of like-minded members, remove negativity.
25:01 Define purpose, set boundaries, and stay consistent.
28:19 Becoming authority in community building, offering workshops.
31:35 Balancing value and community building for success.
34:43 Expressing gratitude, call to action, and invitation.
Ep. 17. The beauty in the breakdown with Alicia Grigaitis
00:23:35
This was such a fun convo with my friend (and neighbour!) Alicia. After a separation and becoming a single mom with two young kids, Alicia realized she had been lost in the role of motherhood and survival. In this episode, she shares her inspiring journey of creating a thriving online community, a membership and live events and workshops for other moms through her business, Flow and Co.
Alicia is a natural community builder and a pro at making other moms feel seen and heard. And she accomplishes this through authenticity and vulnerability.
If you're a mom, you're not going to want to miss this one. Tune in for an insightful and heartwarming conversation between moms built for more.
04:24 Creating "Mindful Over Matter" mom membership program.
09:10 Prioritize self-care, find what brings joy.
10:52 Embracing movement, walking, and connecting with others.
16:40 Seeking support during challenging times fosters growth.
18:39 Sharing my single parenting journey, embracing authenticity.
Ep. 18. Finding your voice in web design and copywriting with Christina Easton
00:33:14
This conversation with my friend Christina Easton is full of super smarty-pants nuggets you won't want to miss.
In this episode we are chatting about finding your brand voice, what branding actually means, how to use social media as a testing ground that can help refine that voice and how web design and copywriting can come together to boost confidence for entrepreneurs.
We also talk about the courage to show up, make mistakes and how to keep going.
This is one of my fave conversations with a friend and colleague and you won't want to miss it!
03:31 Lost job, found passion, no turning back. 09:42 Discovering one's authentic brand voice takes courage. 11:52 Adversity, self-judgment, and finding inner strength. 14:47 "Unsure of identity, seeking validation, finding purpose." 18:15 Copywriting is important - worth the investment. 21:25 AI supports but not replace creative inputs. 25:01 Confidence from Instagram, legitimacy from website check. 29:35 Starting out? Consider a one-page website. 30:50 Encourages legitimate presence, organic growth, beautiful offering.
In this episode, I'm welcoming my friend and copywriter, Vanessa Green from Greenlight Content.
Vanessa and I are real life friends and have a lot in common. We went to the same journalism school (at different times) and we both transitioned to copywriting and content strategy.
And, in this episode, we are chatting about how to define copywriting, why having a journalism background is a secret superpower, why brand voice is so important and the marriage of copywriting and web design.
We really nerd out on the intricacies of copywriting and content so you won't want to miss this!
03:10 Forced into freelance work due to circumstances. 08:05 Overcoming challenges in writing and journalism skills. 10:26 Copywriting is different from regular writing; it sells. 16:17 Tailor copy based on audience sophistication and needs. 18:43 Tailor your content to your specific audience. 20:45 Copy leads design, designers prefer structured content. 25:37 Invest in client stories for genuine endorsements. 27:22 Testimonials provide valuable insight for business strategies. 30:35 Vanessa Green, on maternity leave, content creator
Ep. 20 Social media overwhelm and finding your passion with Shana Recker
00:50:26
This episode is a real spicy one!
I'm welcoming Shana Recker, the very first coach I worked with when I changed my business model to include done-with-you in addition to done-for-you.
Together, we're diving into the coaching industry. The ethical, the unethical and why Shana left the industry to pursue something she's more passionate about - graphic design and art.
Shana and I talk about why authenticity, honesty and vulnerability will also win over flashy marketing tactics.
We're also chatting about the very real social media, content and marketing burnout and why it's SO important to avoid the comparison trap.
If you're tired of fake success stories or have ever felt the pressure of having the perfect online presence, you're not going to want to miss this fire-y episode.
05:40 First impressions on your website are crucial. 08:11 Expertise in content creation crucial for uniqueness. 11:59 Provides business coaching for marketing and design. 14:10 Authentic coaching business in integrity is harder. 17:50 Marketing without full disclosure leads to unethical behaviour. 20:54 Started as network marketing coach, then succeeded. 23:06 Call for ethical standards in coaching industry. 25:35 A coach helps with strategy and mindset. 29:16 Left coaching, took break, found new success. 33:36 Create exceptional content, focus on serving audience. 37:42 It's okay to change for happiness. 41:13 Supporting entrepreneurs in overcoming financial stress with job flexibility. 43:00 Steady income from retainer clients every month. 47:13 Graphic designer offering services for websites. Portfolio available. 49:13 Participants create amazing art in minutes, surprising themselves.
In this solo episode, I'm diving into a question I've been thinking about for awhile: are we, as business owners, witnessing the death of social media?
Many of my clients come to me because they are exhausted with creating social content only to see little to no return. Why are we so obsessed with those tiny squares on our phones?
I'm getting into importance or short form content and long form content, the comeback of previous types of content (or did it ever even leave?), and how to make meaningful connections with your audience.
Tune in to find out if social media will continue playing a large part of marketing or if it's on the outs!
04:35 Avoid burnout, embrace diverse content strategies. 07:04 Social media trends shift towards promotional content. 11:29 Launching a program requires more than emailing. 14:24 Avoid social media, seek inspiration offline. 15:44 ChatGPT and AI are changing creativity and social media. 20:28 Businesses need leads and the right people. 22:34 Blogs and long form content are returning
Ep. 23 How to use a podcast to build a successful business
00:28:49
On todays's episode, I'm welcoming a very special guest, my friend Joanne Bolt, founder of PodcastHer. She is a podcasting superstar and is revolutionizing the way female podcast hosts market themselves.
We chat about the importance of long form content , how to create a super simple sales funnel, and why borrowing an audience can be a game-changer for your business.
With her southern charm and wealth of knowledge, you aren't going to want to miss this one!
06:27 Podcast led to effortless coaching client conversions. 08:33 Successful shift from real estate to coaching female entrepreneurs. 12:10 Podcast helps build trust and relationships effectively. 16:46 Creating warm introductions in real estate increases opportunities. 18:45 Highlighting and personal recommendation led to 85% conversion. 22:15 Improving networking for podcast promotions and visibility. 25:02 Borrowing audience for collaborative visibility through borrowing. 28:28 Encouraging engagement and gratitude for listening.
Ep. 22 Navigating content creation with Jasmine Hermann
00:37:19
In today's episode of Content Magic I'm welcoming one of my faves! Jasmine, a copy editor and community builder, has tons of value to share.
She and I chat about brand values, brand voice, the pressures of social media and the key component for whatever type of content you create. Newsflash: it's authenticity.
Jasmine is a refreshing reminder that you DON'T have to be on the two major social platforms to build a successful business.
We also talk about the difference between a copy editor and a copywriter, why repurposing content is often overlooked and how content creation has shifted in the last few years.
If you're fed up with social media, you won't want to miss this one!
00:00 Creating standout content is vital for entrepreneurs. 05:53 Hobby turned into business, selling handmade gems. 09:07 Inspiring others through strategic storytelling and sharing. 11:20 Upset by being mistaken for a copywriter. 13:41 Describing and achieving brand voice challenges many. 18:34 LinkedIn: preferred platform for job seekers. Ethical concerns about other social media. 20:46 Overwhelmed by social media, leading to comparison. 26:04 Traditional blogging may be evolving, but not dead. 27:46 Starting with a big idea for content. 32:34 Color-coded planner helps with content repurposing. 34:53 Women-only community for support, networking, and collaboration.
Ep. 24 Hormones, health and business with Vandghie Badenhorst.
00:45:17
In this episode I am joined by my friend Vandghie - a dietician and peak performance coach for women entrepreneurs.
And, she is sharing some incredible helpful information about perimenopause, the true meaning of self-care, burnout and listening to our body's cues.
We absolutely cannot show up for our business and clients and customers if we are unwell or not filling our own cups first. Vandghie shares how we can redefine success and transform our daily productivity.
If you're a woman in business in your late 30s or 40s, you won't want to miss this!
06:19 Pediatric dietitian reflects on perimenopause's impact. 07:15 Frustrated dietitian changes career, then faces health issues. 11:36 Research lags in adapting to medical practice. 16:43 Balancing homeschooling and business, health strategy important. 17:55 Women entrepreneurs uniquely thrive in creative cycles. 23:34 Prevent burnout and chronic diseases through self-care. 27:06 Developing self-awareness and curiosity about body signals. 28:29 Frustrated due to lack of holistic medical care. 33:59 Women and moms rush through everything, feel pressured. 37:08 Adjusting with age, being intentional, and self-awareness. 39:20 Navigating business expectations: chasing ideals vs. reality.
Ep. 25 Hypnotherapy for business success with Julie Costa
00:23:46
In today's episode of Content Magic I'm super excited to introduce you to Julie Costa. Full disclosure: I'm a big fan of Julie and have one of her programs, Activate, and absolutely love it.
Julie is a master clinical hypnotherapist and NLP (neuro-linguistic programming) trainer. She works with a lot of other entrepreneurs, teaching them these modalities to help them achieve business success. She also trains others in these modalities.
In this awesome conversations, Julie and I chat about the difference between conscious and subconscious (and why we need to know the difference), her journey to entrepreneurship and the burnout she experienced by doing way too much and how she shifted that.
Sometimes we have to get quiet to get some answers and Julie talks about how we can do this in this super awesome episode. Don't miss it!
03:18 Fired led to entrepreneurship in health and wellness. 07:36 Admiration for your magical and inclusive content. 12:12 Reprogram subconscious through hypnobreathwork technique. 14:12 Subconscious mind controls 95% of our actions. 18:27 Overcoming fear and watching thoughts mindfully. 20:25 Switch task: combat negative thoughts with positivity.
Ep 26 The secret to creating new and healthy habits
00:25:29
One of the best things I've invested in as an entrepreneur is my own health. If I'm not healthy, my business doesn't run.
At a conference earlier this year, I met Leslie Robertson and I quickly creeped her content. And, moreover, it absolutely spoke to me. A mom, over 40 and trying to figure out a way to best take care of myself and my health without being completely overwhelmed by what's already available online.
Leslie is a personal trainer and a health and lifestyle coach. She helps women, especially other moms, take better care of themselves in person and online. In this episode, she shares her own personal journey to training and entrepreneurship, the decision to open her own gym and some actionable steps you can take to build healthy some habits.
Accountability is the one of the keys to maintaining any new habit, whether it's working out, creating content or getting up earlier.
Let's dive into this incredible episode!
05:19 Working together has been lovely and accountable. 08:05 Self-care requires training, focus, nutrition, sleep. 12:07 Strive for small healthy actions every day. 15:40 Transformed from athlete to personal trainer, impactful. 17:51 Grateful for own space, balancing in-person, online. 21:49 Longevity, sustainability, and staying active as one ages. 22:42 Start now, small changes add up.
Ep. 27 The marketing foundations every entrepreneur needs to know
00:41:08
In this episode of Content Magic, I'm so excited to introduce you to my friend Laura Sinclair. She is a kick-ass business and marketing mentor and has a wealth of experience and practical advice to share.
She specializes in helping early-stage female entrepreneurs and moms through the complexities of social media, business and marketing.
We also chat about the ever-changing social media rules and trends, the importance of an email list and the power in repurposing content.
Laura also tells us about the unglamorous business and marketing foundations she teaches. Without these, we can't expect to build a sustainable business.
If you have an online business, you don't want to miss this one!
00:00 Empowering female entrepreneurs in online business growth. 05:48 Consumer behaviour shifting; sustainable business strategy crucial. 09:24 Fell in love with fitness, started online coaching. 12:56 Recognizing community building and understanding audience needs. 14:52 Intentions for mentorship and business visibility. 17:48 Balancing motherhood and business as primary parent. 19:57 My work setup and schedule are flexible. 25:09 Staying neutral and resilient in challenging moments. 26:08 Long-term success involves outlasting challenges and adapting. 29:15 TikTok may stay due to company acquisition. 33:41 Focus on specific content types for efficiency. 36:49 Consider rerunning it, not immediately, important.
Ep. 28 The simple mindset shift for creating a successful online course.
00:26:55
We have another awesome guest on this episode of Content Magic. Shannon Boyer is a seasoned educator with a background in teaching and curriculum development. With over 20 years of experience, she shifted her expertise to helping other entrepreneurs build digital courses.
In this episode, Shannon and I talk about how the creation of an online course is currently being sold, why it's actually a lot more work and why putting the work in will pay off for students and clients.
We also talk about the responsibility of the course creator, the mindset hack that will help you achieve success and what to avoid to if you truly want to stand out in the crowded online education space.
If you have an online course or have been thinking about creating one, you don't want to miss this convo with Shannon!
03:04 Transition to online course creation post-pandemic. 06:20 Creating course shifts mindset, shared responsibility. 09:36 Instructors need to be realistic about courses. 14:43 Expert facilitation results in confidence and conviction. 16:51 Emphasis on content in online courses shifting. 22:25 Revising role in online course creation misunderstood. 23:35 "Defining content is difficult, but necessary." 26:28 Expressing gratitude and inviting further engagement.
#35: Why ditching social media rules might be the best strategy.
00:47:32
In this episode I'm joined by Sarah Weiss, an Instagram and TikTok marketing mentor and honestly, this is one of the best convos about content.
Sarah and I chat about repurposing content, throwing all the social media rules out the window, trying new things, showing up as your OWN self and ditching the impostor syndrome.
We are also get into some of the myths (and truths) about TikTok and Instagram, how to reach new audiences, where to spend your time for organic reach and the importance of moving your social media followers to an email list and the idea of nurturing a small audience before you can serve a bigger one.
Also, P.S. I have a new email podcast series coming out soon!
We also get into Threads and how it's become a great place to hang out for refreshing, real conversations.
Don't miss this one! It's a goodie.
06:21 Adapt, be flexible, and gamify change mindset. 09:28 Adapting to TikTok's search engine; unique persona. 12:34 Authenticity is important for building relationships. 14:32 Publicly share chronic illness experiences to connect. 19:25 Fiancé's mom proud of Instagram content sharing. 22:14 Growth in followers boosted income through conversion. 25:56 Focus on skill, not numbers, for validation. 27:24 Acknowledge preconceived notions when admiring professionals. 32:36 Offer free content to build your audience. 35:48 Content is vital, keep it simple. 39:58 Threads is an organic awareness platform for networking. 41:18 Spontaneous sharing without planned intentions or boundaries. 45:40 Find me on TikTok and Instagram. Membership available.
#29: Three ways writing emails is making you crazy and how to overcome them.
00:14:54
In this special episode of Content Magic, I'm diving into one of my favourite subjects: email marketing. And, I'm going over three reasons why you'd rather do anything than email your list.
I absolutely love writing emails. And I do it really fast. For myself, for clients and when I was working full-time as a copywriter. But, I totally get it isn't that easy for everyone. Still, an email list is a must-have if you're a business owner or entrepreneur.
And, here's why: for every dollar you spend on email marketing, the average ROI is forty dollars. You won't get these kinds of results on social media.
However, emails that convert is an art. And this is why I have a special 5-episode series starting Monday, Tuesday June 17 to Friday, June 21. It's all about email marketing and I'm giving you some specific examples for why you need a list and how to build, nurture and maintain that list. Don't miss it!
In the meantime, grab you free workbook for the series here.
#30: Why you need an email marketing strategy (Email workshop series part 1).
00:09:18
Welcome to the kickoff episode for my special 5-episode series, How to Have a Love Affair with Email Marketing.
In today's episode, we delve into why email marketing is crucial for your business and how it offers a higher ROI compared to other forms of marketing. I almost never use the word should when it comes to creating content. Except for email marketing! You really do need an email list.
And over the next few days, I'm going to share how to build one, nurture it and maintain it . And, we will explore topics such as lead magnets, storytelling, subject lines, and nurture sequences.
Don't forget to grab the free workbook to come up with your own email marketing strategy as you follow along with this special series.
#31: How to build an email list of qualified leads (Email workshop series part 2).
00:17:17
Welcome to the second episode of my special 5-episode series, How to Have a Love Affair with Email Marketing.
Today we are diving into lead magnets, opt-ins and freebies. This is usually how you build an email list. However, I'm also talking about some non-traditional ways to build your list and what has worked for me.
Plus, I'm also talking about market research; one of the most underrated parts of building a business. And how this will help you figure out what your ideal clients need and you can build a lead magnet from this data.
And, I'm introducing my brand new membership, The Email Lab!
#32: Use storytelling to create memorable emails (Email workshop series part 3).
00:19:45
Welcome back to part 3 of my special 5-episode series, How to Have a Love Affair with Email Marketing. If you're just tuning in, go back to episode #30 and start from the beginning! And, don't forget to grab your free workbook.
Today, I'm getting into one my fave content tactics, storytelling. As a former journalist, this is something I excel at. And I'm giving you a couple tips to make it work for you and why you should even care how to do this. Telling a story in your emails allows your readers and subscribers to connect to you, remember you and look forward to more emails from you.
I'm also using children's books as an example to make telling stories in your emails super easy. Plus, the power of observation and putting your journalism hat on. This is your permission to go out and people watch!
#33: Subject lines to increase your open rates (Email workshop series part 4).
00:17:49
Welcome to the fourth episode of my special 5-episode series, How to Have a Love Affair with Email Marketing. If you're just joining us, go back and start at the beginning of this series with episode #30.
Today, I'm getting into the art and strategy of crafting compelling subject lines. Despite what some may claim, subject lines play a crucial role in the success of your email campaigns—think of them as the eyes to the soul of your emails.
I'm exploring why they're so important, share some tried-and-true strategies, and even look at real examples with open rates to prove their effectiveness.
And, don't forget to check out my new program, The Email Lab.
#34: The secret to a nurture sequence that converts (Email workshop series part 5).
00:11:58
Welcome back to the fifth and final episode in my special series, How to Have a Love Affair with Email Marketing. If you're just tuning in, go back to episode #30 and start from the beginning! And, don't forget to grab your free workbook.
In this episode, we'll be diving into the concept of nurture sequences—those series of automated emails that guide your potential customers on a journey from curious onlookers to loyal clients.
Think of it as crafting a puzzle that perfectly aligns their needs with your offerings. I'll walk you through the strategy behind it, share effective examples, and unveil tips from my new program, the Email Lab, designed to make email marketing manageable and profitable.
#36: Parenting strategies every parent needs to know
00:23:06
In this episode of Content Magic, I'm chatting with Michelle McVittie, a seasoned parenting coach and we are getting into the often messy world of parenthood and entrepreneurship.
With over two decades of experience in pediatric medical and mental health, Michelle specializes in helping parents and professionals navigate challenges like ADHD, anxiety, and parenting strong-willed children and teens.
We'll explore her approach to gentle parenting, the mental load that parents carry, and the importance of creating a safe and secure relationship with our children.
Michelle also opens up about her motivations, the joys of working for herself, and the crucial message she'd like to broadcast to all parents: behaviour is a form of communication, and understanding it is key to effective parenting.
If you're a parent, you won't want to miss this one!
#37: Are you making these mistakes on your sales page? Part 1 of 2
00:18:39
Today on Content Magic I'm talking all about sales pages. I've written dozens of them, for myself and for clients, and probably reviewed and edited twice as many.
And, there are some important constants for a sales page to convert! Clarity is absolutely king. You have to know exactly what you offer, who it's for and the transformation it provides.
From a copywriter's perspective, I look at the flow of information, the mission statement and how clearly the transformation is communicated.
One of the biggest mistakes I see on sales pages is not getting to the point fast enough and the repetition of information.
Plus, I'm sharing more insights from my own experiences and best practices, including the crucial elements every sales page should contain.
#38: How to create a sales page that converts. Part 2 of 2
00:34:10
I'm super excited about this episode! I'm live editing four sales pages submitted to me by colleagues!
As a copywriter, these are some of the things I look out for on a sales page:
1. Flow of information. Sometimes it's not about rewriting your entire sales page but just about moving some sections around. You want to make sure your reader is following along and the information being absorbed is not disjointed.
2. Copy! In most cases, there is simply too much information. As business owners, we know a TON about what we do and sometimes we just want to share it all. My job is to make sure you're being as concise as possible and using words that mean something to your ideal client and aren't vague or jargon-y.
3. Messaging and clarity: Usually this applies to clearly identifying your ideal client's actual problem and how and why you are the solution.
Thank you to these friends for submitting their sales pages!
#39: How to use SEO to boost visibility and change your business.
00:30:23
On today's episode of Content Magic we are getting into the (often mystical) topic of SEO and I'm so pleased to introduce you to Brittany Herzberg, an SEO copywriter.
We are chatting about short form vs. long form content (one of my fave topics), repurposing content and how it makes you more searchable, why you need client testimonials on your website and how to format them, as well as the nitty gritty of keyword search and how to use it.
Brittany is a pro at making SEO much less confusing and shares how you can use it to boost visibility and in turn, your business.
And, of course, we chat about copywriting because we both do it in such different ways.
#40: Business foundations you need to be successful.
00:23:42
In today's episode of Content Magic I'm joined by Emily McDonald, a founder coach and mentor who helps female entrepreneurs build sustainable, successful businesses.
In our chat, Emily digs into why so many new female founders struggle to make money, and how focusing on fads instead of foundations holds them back. She shares her own entrepreneurial journey, from launching a dress rental company out of her living room to now running multiple ventures. We also discuss the hot topic of scaling - what it really means, when to do it, and why it's not the right path for everyone.
Emily drops so many insights about truly understanding your ideal customer, creating offers that resonate, and doing the deep work needed to sell successfully, even without a huge audience.
Emily has tons of valuable insight to share so don't miss this one!
06:19 Shifting focus to scalable programs, reaching more. 09:31 Scaling means creating scalable offers to help. 11:14 Email lab helps write quick, engaging emails. 16:38 Homework asks tough questions, essential for understanding. 17:52 Struggling with client connection and elevator pitch. 21:30 DM for signature or higher-level programs.
#41: How branding can change the way you feel about your business.
00:22:01
In this episode of Content Magic I'm joined by Kristy Black, a brand strategist and designer who works with value-driven entrepreneurs looking to make a positive impact on the world.
We are chatting about what branding actually is and how it encompasses a company's vision, mission, values, voice and positioning. Kristy and I both believe in a strong brand voice from both a design AND copywriting perspective.
Our conversation also touches on the significance of accessibility in branding and how it should be a core consideration from the very beginning. Kristy shares their insights on building genuine communities and the power of collaboration over competition.
So, tune in to learn how you can create a brand that not only looks great but also communicates your values and resonates with your dream clients.
04:10 Neglecting copywriting in business branding: a mistake. 06:32 Working with businesses for positive impact globally. 09:48 Accessibility must be integral to values and operations. 13:31 Community is more about mutual giving. 18:22 Brand designers enhance existing brand elements. 21:31 Expressing gratitude and promoting engagement with audience.
#42: How learning your leadership style can contribute to your success.
00:37:45
On this episode of Content Magic I'm thrilled to welcome Lindsay White, professional leadership coach and an experienced human resources consultant.
And we are chatting all about vision, mission and core values in your business. We also get into self-leadership and how becoming a kick-ass leader doesn't necessarily mean you need to have a team or employees.
Lindsay explains how most of leadership is an inside gig and we talk about that inner asshole is always trying to sabotage us. She also talks to us about how to distinguish between reality and the head junk all of us have as well as handling life pressures with grace and empathy.
We also touch upon the importance of thoughtful risk management as a key aspect of entrepreneurial success.
This is such a great episode and Lindsay and I share a ton of awesome nuggets! Tune in and don't forget to subscribe, share and leave a review.
05:19 Setting work tone, compensation, and leadership reflection. 09:54 Solopreneur building team with contractors for growth. 12:14 Limiting exposure to online industry for mental health. 21:16 Mission, vision, values, creativity, self-doubt, empowerment. 23:05 Pause, reflect, empathize, innovate, manage risk. 25:18 Do what's necessary without losing direction. 30:00 Resilience comes from willingness to fail. 32:50 Upgrade operating system for clearer, focused thinking. 36:11 Female founders: coaching, consulting, and team strategy.
#44: Are you missing out on sales if you're not on Threads?
00:14:37
The short answer? Not really.
The long answer is a bit more nuanced!
In this episode of Content Magic I'm talking all about Threads and what has changed in my business since joining a year ago, why it's so much fun for me and how building a business over there is much different than most social platforms.
The vibe on Threads is very community-oriented. Maybe because it's text only and there is less thinking required to post something.
The question I attempt to answer in this episode is, can we take the Threads energy over to Instagram? And, how?
#46: Using AI to change your business and life with Emily Baillie
00:31:40
Welcome back to Content Magic.
In this week's episode, I'm welcoming Emily Baillie, a marketing and AI strategist and trainer and we are chatting all about how you can use artificial intelligence responsibly and ethically to help grow your business.
Emily shares invaluable tips on using AI for marketing and workflow automation, emphasizing the importance of maintaining human oversight to ensure professionalism and accuracy.
Emily and I also get into things we wish AI could do for us which might not be that far off in the future. And Emily shares some of the dangers we need to look out for.
Tune into this episode if you've been curious about how to use AI in your daily life, businesses or just want to explore.
04:55 AI integration in marketing tools is unavoidable. 08:20 AI tools useful, not replacing human creators. 11:38 Zapier automates business tasks across multiple platforms. 14:02 Failed zap attempts and unnecessary email notifications. 20:08 Start with public info; iteratively refine tool output. 23:29 AI biases in generating gendered professional images. 25:02 Always fact-check AI content for business reliability. 28:29 Using AI as an advisor, not replacing.
#47: How to master your brand tone (and why you need to).
00:22:38
Welcome back to Content Magic!
In today's solo episode, I'm giving you some tangible tips for determining your brand voice or brand tone.
I'm chatting about how your brand mission and values influence your brand voice, as well as your unique selling proposition (USP). It's also super important to maintain that same brand voice across all platforms and marketing.
Remember, if you're a personal brand, your brand voice is simply how you speak! I share a few ways to figure this out.
Finally, I share some news about the FREE Content Genius Bootcamp. We get started September 30th and it's going to be amazing!
04:42 Importance of defining brand values for businesses. 09:45 Empowering women to confidently take up space. 12:34 Embrace uniqueness; solve problems; differentiate from competition. 13:44 Discover your unique brand voice and qualities. 8:56 Consistency in communication across all platforms reduces stress. 21:00 Build brand voice in free 10-day training.
#48: The shift in online marketing and social media with Lindsay Hyatt
00:36:56
In this episode of Content Magic, I'm joined by Lindsay Hyatt who is also a copywriter as well as a brand strategist and we are getting into ALL of it.
We talk about what's shifted on social media, how to shed the performative aspect of certain platforms and how to overcome that as well as what it means to go back to more traditional means to market our businesses.
We'll also dig into the challenges faced by new entrepreneurs overwhelmed by social media trends, the importance of email lists for marketing, and a personal take on using Instagram stories for therapeutic expression as well as connection to our audiences.
Together, we'll navigate through concerns over privacy, the prevalence of flashy and often misleading marketing, and the reality of entrepreneurship that rarely matches the glamorous portrayals online.
Plus, so much more! If you're marketing your business online, you have to tune into this episode.
00:00 Pandemic pushed me to start own business. 03:04 Copywriter, marketer, teacher; returns to creative writing. 06:25 Social media feels different: burnout, AI, trolls. 09:39 We can't solely rely on social media. 12:53 Effective, unglamorous email lists succeed for entrepreneurs. 18:03 Interest in investments decreases due to distrust. 20:09 Question your own goals amid peer pressure. 25:09 Instagram's visual; Threads allowed freeing writing instead. 27:44 Cherished memories of kids and embarrassing posts. 29:47 Small email lists can still benefit businesses. 34:24 Promoting local business, brand building, and mentorship. 36:18 Join Lindsay's free content genius boot camp.
#49: Why ads are not a magic solution with Britt Holmes
00:26:01
In this episode of Content Magic, I'm welcoming ad expert, Britt Holmes. She's the founder of Merit Media and specializes in Meta ads as well as TikTok and Google.
We talk about what makes an ad campaign work and what doesn't, the common misconceptions about online ads, the importance of cohesive branding and strategies for small businesses to get the most out of their marketing budget.
Whether you've ran successful ad campaigns or have been thinking about playing around with ads, you're going to want to listen to this episode. Britt shares tons of tangible tips you can use immediately!
04:16 Ads have become complicated to manage alone. 08:23 Verify social media, landing page before advertising. 10:51 Boosted posts less effective than full ads. 15:46 Start small, prove concept, expand gradually, be intentional. 17:23 Meta increases awareness; Google targets specific locations effectively. 23:01 Embraced colourful, fun branding over corporate dullness.
#50: Five important lessons from 50 podcast episodes.
00:15:12
We've reached a pretty special milestone over here on Content Magic - the 50th episode!
So, I'm sharing five of the crucial lessons I've learned since starting this podcast.
1. Start before you're ready. 2. Embrace the crappy first draft. 3. You and your message have value. 4. Outsource to experts. 5. Community and collaboration over competition.
Tune into this one for some fun stories and a couple of secrets!
In this episode, I'm telling you all about how life happened in the middle of my launch for The Content Code, my signature program and the lessons learned from trying to revive that launch and how I'm not emotionally attached to the outcome.
I'm also chatting about how we are NOT content creating machines and taking a break is completely normal. And, you don't have to apologize for it.
And, as always, I'm giving you some important content takeaways to consider!
Tune in for an insightful and heartfelt discussion on navigating the ups and downs of content creation without losing your mind. Let's get started!
#53: Simplify your social media and content strategy with Rebecca Stanisic
00:34:35
Welcome back!
Today on Content Magic, I'm joined by Rebecca Stanisic, a writer and content strategist. Needless to say, I love chatting with other writers and content nerds because, well, that's what this podcast is all about!
Rebecca and I met at a recent business retreat.
And in this episode, we are chatting about why networking and collaborating are crucial to growing your business, why you need to be pitching your services and how simplifying your content strategy might be the key to content overwhelm.
We also get into the difference between long form and short form content and why you need to know, practical tips on SEO and the art of consistency.
Tune in for some content strategy and stay for the conversation!
00:00 Reframe content creation, especially for Instagram challenges. 03:53 Integrate content creation with life priorities flexibly. 08:37 Educational content remains relevant for achieving goals. 10:07 Determine sharing goals to engage the audience. 16:13 SEO is gaining renewed focus and interest. 18:32 Understanding data sources is essential for content strategy. 20:46 Media presence and self-promotion are vital. 24:44 Pitching builds credibility and fosters collaboration opportunities. 29:12 Build collaboration and community through active engagement. 33:31 Enhancing content, positioning, pitching, offering personalized assistance
#52: Why branding matters more than you think with Darcy Boucher
00:34:32
Welcome back to Content Magic! I'm thrilled to introduce you to Darcy Boucher from Bowda Creative. She runs a digital marketing agency and works with heart-centered clients.
In this episode, we are chatting about consistent brand voice, the ever-changing landscape of social media and the role it plays in your business and why content packages don't always work.
We also get into why creating content for others is often easier than creating content for ourselves and the influence of algorithms on consumer behaviour.
Darcy and I both agree, consistent messaging is one of the keys to creating impactful and and engaging content.
Don't miss this episode jammed full of helpful marketing advice!
05:03 Long hours, social media revolutionized audience interaction. 06:13 Built all-women team for comprehensive digital marketing. 10:42 Customized, adaptable service tailored for client needs. 15:39 Question expertise; avoid negative, conflicting marketing messages. 18:11 Avoid boasting; under promise, over deliver. 22:42 Bridging communication gap between clients and audience. 25:57 Ensures consistent brand voice and cohesive messaging. 27:03 Engage directly; you're the communication expert. 29:35 Maintain consistent brand voice across platforms. 32:43 Rebrands, brand guidelines, and website updates.
#54: The relationship between content and creativity
00:16:10
Welcome back to Content Magic!
Today I'm talking all about nuture content. What it is, why you need it and how to create it.
I'm getting real honest in today's episode - comparison, self-doubt and feeling like a loser - none of it is off the table.
Tune in to feel less alone in this entrepreneurial journey!
00:00 Even pros face challenges; quick recovery helps. 05:38 Working with diverse small business owners is rewarding. 08:01 Clarifying nurture content for non-promotional periods. 12:13 Transparency builds trust, creating super fans, driving sales. 13:46 Focus on nurturing content for superfan conversion.
#55: Why repurposing content is more strategic than you think with Felly Day.
00:28:30
Welcome back, friends!
On this episode of Content Magic, I'm thrilled to introduce you to Felly Day.
Felly is also Canadian but now lives in France and she's the founder of a content repurposing agency. She helps other entrepreneurs expand their reach without creating all new content.
We chat about what repurposing actually means (it's not just copying and pasting), the intention behind each piece of content you share, how to use Threads in your content strategy as well as how Felly uses differnent lenses when repurpusing content for her clients.
We also get into the use of AI and ChatGPT and the ever-evolving role it plays in creating (and repurposing) content.
Whether you're struggling to manage your content across multiple platforms or curious about the potential of AI in content creation, this episode is packed with actionable insights and inspiration.
00:00 Worked remotely to move permanently to Mexico. 05:25 Desperate for work, started repurposing content. 09:23 Agency framework: content, platforms, intentions, client-driven. 10:32 Use angles to adapt content for platforms. 13:51 Copy-pasting content across platforms hurts engagement. 19:56 Use call out posts to attract followers. 21:46 Repurpose content for LinkedIn in 2025. 25:07 Human-edited clips offer better authenticity. 27:02 Monthly content repurposing changed to weekly selection.
#56: The reason you need nurture content over the holidays.
00:13:28
Welcome to another episode of Content Magic!
In this special end-of-year episode, I'm reflecting on how far I've come this year, what I've learned and what I want to leave behind and encouraging you to do the same.
I'm also getting into why comparison with others this time of year will get you nowhere and how I can magically remove the stress of content creation for you over the holidays.
We are taking a podcast break for two weeks so I'll see you in the new year!
#57: How community can help build your business with Kristina Bartold.
00:24:00
Welcome back to Content Magic!
We are kicking off the new year chatting with my friend Kristina Bartold. She is the co-founder of The Social Snippet and High Vibe Women events.
In this episode we are talking about the power of community through in-person events and building genuine connections, the importance of customer experience and why leading with value is more important than ever.
Kristina also shares some of the secrets to her quick business growth, her mission and values and where her and her business partner want to take things in the future.
You don't want to miss this one!
00:00 Creating effective, standout content crucial for entrepreneurs. 05:05 Canadian entrepreneurial club dislikes agency pitches; applied. 08:28 Juggling expenses, genuine communication, ethical sales approach. 11:47 Traveling and networking crucial for business growth. 13:32 Intentional networking and speaking boost growth. 17:26 Building connections supports business growth and reputation. 20:21 Team is busy, involved; building culture now. 22:52 Social Business Club membership, High Vibe Women event.
#58: How to move on from coporate and start your own business with Shannon Russell
00:26:27
In today's episode of Content Magic I am chatting with my friend Shannon Russell, a career transition coach and CEO of Second Act Success.
She is sharing her transition from her corporate career as a TV producer in New York and Los Angeles to becoming a franchise owner and then again her shift to starting her own business.
We dive into the challenges of leaving a stable job, the unpredicability of entrepreneurship and even find some analogies with Hallmark movies.
Plus, Shannon gives us a sneak peek into her forthcoming book and insights on finding work that aligns with your life.
If you've been thinking about starting your own business and are wondering when to leave your 9-5, you're not going to want to miss this episode.
00:00 Left TV production, bought franchise for flexibility. 05:49 Midlife priorities shift, causing job fulfillment loss. 08:51 Managing hectic mornings led to starting a business. 10:20 Clients take pay cuts for better environment. 13:08 Nobody truly knows; trying is progress. 18:47 Research business needs; hire for weak areas. 20:27 Balancing entrepreneurship with personal life is challenging. 23:23 Overwhelmed by ideas; focus on achievable tasks. 26:02 Subscribe, share, review; stay connected on Instagram.
#59 Consistency over trends on social media with Britt Pergl
00:20:14
Welcome to another episode of Content Magic!
Today I'm chatting with social media expert, Britt Pergl. In this conversation, we talk about the challenges and strategies associated with managing social media for small business owners and entrepreneurs.
Britt shares her journey to entrepreneurship, helping clients navigate the often scary world of social media, the importance of creating authentic, consistent content and the trends that come and go.
We also get into how to nail a client's brand voice and Britt shares some tips to optimize your social media strategy.
03:20 Embracing Social Media Growth 07:07 Understanding Instagram Reels Trials 10:46 Branding Guidelines for Client Engagement 13:21 Authenticity Over Aesthetics 16:39 "Copywriting Authorship Disclaimer Needed?" 19:36 Podcast Wrap-Up & Social Share
#60: Ethical marketing and sales with Jan Ditchfield
00:22:57
Welcome back to Content Magic.
Today's episode is a must-listen for anyone who wants to build a profitable online business while also making a meaningful impact on the world.
Jan Ditchfield is a brilliant business strategist, the host of the Business of Good podcast and has over 20 years of experience in fundraising.
She is sharing the core difference between ethical and unethical sales, the importance or removing ego in business and we also discuss how there's a framework to build a successful business.
Entrepreneurship is not always fancy. It's the behind-the-scenes stuff that actually works. And, full disclousure, I've been working with Jan for a year and she has completely transformed the way I run my business. It's fair to say I'd be completely lost without her and the women I've met in her programs.
You absolutley do not want to miss this one!
05:11 From Resume Help to Business Mentor 09:16 Framework for Success 10:28 From Expert to Strategic Seller 14:54 Podcast Retirement for New Life Chapter 17:14 Freelancing: A Breath of Fresh Air 20:44 "Creating Happy, Healthy Family Lives
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