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Content and Conversation: Organic Growth Insights from Siege Media (Siege Media)

ross@siegemedia.com
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DateTitreDurée
15 Sep 2021Why You Can't "Test" Content Marketing00:12:06

Show Notes:

  • 0:53: The philosophy behind testing content marketing
  • 1:39: Why we don’t do short engagements
  • 2:25: How building a recognizable brand plays a part
  • 3:03: Best-in-class content = time
  • 3:44: The timeline from first day of engagement to ranking page 1
  • 6:19: Difference in timeline for a low-authority website
  • 7:36:  How to deal with clients new to content marketing
  • 8:58: Case study examples
  • 10:24: Why six months is the magic number
  • 11:01: How you know your content isn’t working

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

18 Mar 2025Inside Ahrefs’ $100M Growth: Tim Soulo on SEO, Content, and Social00:49:37

Ross sits down with Tim Soulo,‬‭ CMO of Ahrefs, to dive deep into content‬ ‭marketing, SEO, and Ahrefs’ evolving approach to growth. 

Tim shares insights on how Ahrefs‬ built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing‬ in YouTube, LinkedIn, and thought leadership content.‬ ‭ 

They also discuss the challenges of enterprise marketing, the rise of social-first content, and the‬ impact of backlink trends on the SEO industry.‬ ‭ Show Notes:‬ ‭ 

00:00 Intro – Meeting in Chiang Mai SEO‬ ‭ 

00:53 Ahrefs’ Marketing Evolution‬ ‭ 

06:06 SEO vs. Diversification in Marketing‬ ‭ 

10:09 The Role of Technical SEO at Ahrefs‬ ‭ 

12:57 LinkedIn & Social Media Strategy‬ ‭ 

18:10 Scaling Content & Thought Leadership‬ ‭ 

22:31 Going Upmarket: Enterprise Marketing at Ahrefs‬ ‭ 

30:38 The Power of Events & Conferences‬ ‭ 

32:22 Programmatic SEO & Directory Strategies‬ ‭ 

40:31 Backlink Trends & The Changing Web‬ ‭ 

46:55 The Future of Ahrefs Marketing‬ ‭ 

48:24 Announcing Ahrefs Evolve – West Coast Conference‬ ‭ 

Show Links:‬ Ahrefs: Top Website:‬‭ https://ahrefs.com/websites‬ Ahrefs: Data & Studies:‬‭ https://ahrefs.com/blog/category/data-studies/‬ ‭Ahrefs YouTube:‬‭ https://www.youtube.com/c/AhrefsCom‬ Tim Soulo’s LinkedIn:‬‭ https://www.linkedin.com/in/timsoulo‬Subscribe today for weekly tips: https://bit.ly/3dBM61f

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 Mar 2025Traffic Down, Revenue Up: A Conversation w/ Rand Fishkin00:50:57

Ross welcomes back Rand Fishkin, co-founder of SparkToro and longtime marketing thought leader, for a candid conversation about the evolution of search, audience research, and the shifting tides of digital marketing. 

Rand shares insights on why SEO’s golden age is behind us, why influence—not traffic—should be marketers’ primary focus, and how PR is making a major comeback. 

He also discusses SparkToro’s growth, lessons from launching an indie video game company, and why understanding audience behavior is more critical than ever. 

Show Notes: 00:00 Welcome Back, Rand! 

01:10 Reflections on Lost and Founder 

02:37 The importance of timing and market demand 

06:48 Venture Capital and Market Trends 

14:34 The Changing Reputation of SEO 

19:27 AI, Search, and Zero-Click Results 28:58 Influence Over Traffic 

38:46 How to Prioritize Marketing Channels 

43:42 The Rise of Digital PR 

49:51 The Future of Search and Content 


Show Links: 
SparkToro https://sparktoro.com/blog/traffic-is-down-revenue-is-up/ 

SparkTogether 2025 https://sparktoro.com/sparktogether 

Rand’s Blog “Traffic Is Down; Revenue Is… Up?" https://sparktoro.com/ 

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

02 Jun 2023What Is E-E-A-T? And How to Optimize For It00:34:40

Show Notes:

  • 00:08: Welcome, Bernard Huang, Co-founder of Clearscope
  • 00:35: E-E-A-T’s background and evolution
  • 4:00: Common E-E-A-T misapplications by SEOs
  • 13:21: The value of a simple photoshoot
  • 18:27: Modern SEO necessities vs. technical SEO
  • 27:32: How to optimize every pixel on your site

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

16 May 2022What Good SEO Consulting Looks Like w/ Tom Critchlow01:05:49

Show Notes:

  • 00:12: Welcome back, Tom!
  • 1:01: How to structure a good kickoff meeting
  • 9:03: Separating great kickoff meetings vs. average ones
  • 10:04: How many meetings are too many?
  • 15:20: Report revenue to increase credibility
  • 17:00: How to run meetings effectively
  • 22:22: Is dedicated account management essential?
  • 24:57: Defining the roles on your team to deal with clients
  • 26:45: Favorite tips for writing emails
  • 30:08: How to push back on clients — be empathetic
  • 37:46: Reporting, how to make your client look good
  • 40:29: Ghostwriting for clients
  • 41:37: When to use decks vs. reports
  • 42:04: How to educate your client and move the needle
  • 45:23: Ross’ new wave of strategy for clients
  • 49:32: Presentation best practices
  • 54:10: When does upselling make sense
  • 1:04:39: Learn more about Tom’s SEO MBA course

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

04 Apr 2022How IBM Generated $250M of Lifetime Traffic Value (LTTV)01:06:41

Show Notes:

  • 00:39: Bryan’s original post on how IBM generated over $250M of lifetime traffic value (LTTV) in 2021
  • 1:10: IBM’s “Inbound Workbook”
  • 8:13: What processes have made the workbook successful?
  • 10:41: What is the “diamond team model” and how has it helped SEO in larger organizations
  • 16:45: IBM’s SEO team breakdown
  • 21:46: The benefits of keyword frameworks
  • 14:25: Why user stories are important
  • 16:42: What is content engineering?
  • 24:54: IBM’s attribution models
  • 29:44: How to build an SEO movement at a large organization
  • 33:20: The benefit of using keywords in addition to charts in internal reporting
  • 40:23: Who do you invite to the internal Slack channel?
  • 42:36: Bryan’s evolution of role and management best practices
  • 45:19: How IBM uses internal blogging
  • 51:54: The pros and cons of email communication
  • 53:58: How long does it take to roll out a successful SEO program?
  • 1:01:00: The effects of redirects for IBM, link building strategy

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

25 Mar 2021ESG and SEO: Why It Matters00:12:43

Show Notes:

  • 00:22: What ESG stands for and addresses
  • 1:42: How “Reimagining Capitalism in a World on Fire” by Rebecca Henderson influenced Siege Media
  • 2:36: Using ESG to analyze potential clients
  • 3:33: Types of businesses that may not qualify
  • 3:57: Why darker industries rely more on agencies
  • 6:19: Working for causes = better internal fulfillment
  • 6:47: Breaking down the client-agency relationship
  • 7:25: Do your research on companies implementing ESG
  • 8:47: How to evaluate internal efforts
  • 10:24: Identify ESG through positive brand experience–use third-party tools

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

30 Aug 2023Insights From 4 Content Marketing Tests00:16:36

Show Notes:

  • 00:17: Above the fold best practices
  • 3:46: Siege Media’s sticky navigation case study
  • 6:47: The impact of font size on conversion rate
  • 10:46: The power of updating content

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 May 2021Building Reporter Relationships With We Earn Media00:50:14

Show Notes:

  • 00:40: How has SEO influenced media relations for you?
  • 8:16: What are pet peeves you have when SEOs try pitching?
  • 11:03: Why you shouldn’t stress over blog links vs. money page links
  • 14:27: Relationship building tips for marketers starting at zero
  • 19:20: Personalizing pitches with scale
  • 25:21: How to foster relationships outside your specific pitch needs
  • 26:51: Determining a good send volume for campaigns
  • 31:51: Why you shouldn’t ignore mid-tier, regional or niche publications
  • 34:25: How to handle no responses and follow ups
  • 40:49: Are press releases dead?
  • 47:39: Must-listen We Earn Media episodes and favorite journalism tips

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

06 Jun 2022Interactive Content: Everything You Need to Know00:17:18

Show Notes:

  • 00:15: Why we recommend interactive content
  • 1:31: What are the cons of interactive content?
  • 2:16: If Google is building the same tools in the SERP, is it worth it?
  • 3:44: How to think about the calculator itself, what to consider
  • 4:25: Positive outcomes we've seen through passive link strategy
  • 6:56: Other examples of interactive content
  • 8:48: Why time to value is important
  • 10:34: The repurposing codebase is beneficial
  • 12:45: When content uses "calculator" without the calculator
  • 13:45: How we think of bottom-funnel pages and calculators
  • 15:30: Ideal structure for calculators
  • 16:28: Final thoughts

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

06 Dec 2022Animalz Former CEO Devin Bramhall: Lack of Creativity in Content Marketing01:07:31

Show Notes:

  • 1:52: What led you to step down as CEO of Animalz?
  • 9:12: Devin’s thoughts on the direction of content marketing at Animalz and the future of the industry
  • 14:57: How to not be confined by a “content marketing box” when implementing long-term strategies
  • 18:13: What were some of the biggest strategic struggles you saw in the content world as a CEO?
  • 24:12: How to balance the execution of creativity and SEO — “keep boring stuff boring”
  • 30:29: How does AI fit into content marketing today?
  • 40:47: How community can be a bigger part of content marketing
  • 54:58: Devin’s experience executing community strategies at Animalz
  • 56:52: What’s next for Devin Bramhall?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

02 Feb 2021Enterprise SEO with Jenn Mathews of GitHub00:27:34

Show Notes:

  • 00:27: Jenn’s background and how she landed at GitHub
  • 1:06: GitHub’s technical foundation pre-SEO
  • 2:00: How Jenn prioritized SEO with developers, engineers and CTOs in mind
  • 3:14: Beginner vs. advanced keyword topics
  • 5:15: Understanding enterprise intent for a technical audience
  • 6:10: How SEO is defined at GitHub i.e. marketing
  • 7:28: The collaboration between SEO and content creators
  • 8:30: What developer skills overlap with SEO?
  • 10:30: Why SEOs tend to misuse canonicals
  • 12:10: The important of basic HTML understanding
  • 13:00: Common mistakes when growing SEO at the enterprise level
  • 15:18: Educating the C-suite on SEO
  • 16:59: Surprising collaborations with other departments
  • 18:13: What to highlight when reporting metrics to the C-suite
  • 21:45: Focusing on data you can control
  • 22:34: How Google’s update is affecting impressions
  • 24:11: Is there an ideal in-house to agency split?
  • 25:59: How to utilize your budget when growing a department

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

14 Nov 2022Startup SEO During a Downturn w/ Eli Schwartz00:59:53

Show Notes:

  • 00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO
  • 1:42: How startups should think about SEO in a volatile environment
  • 3:31: Why startups should not do SEO
  • 7:17: Creating SEO ROI models for startups
  • 12:56: Why links aren’t the end-all be-all
  • 20:27: Learn from Eli’s SEO advisory toolset
  • 27:52: When and when not to implement SEO strategy
  • 30:22: Why differentiation in strategy is important
  • 42:24: How to use traffic as a metric
  • 44:32: Comparing SEO strategies: Amazon vs. Walmart
  • 54:00: How to survey users from a search standpoint
  • 58:01: Eli’s final tips, tactics, and recommendations

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

15 Jun 2022Search Intent Perspectives w/ Clearscope’s Bernard Huang00:51:53

Show Notes:

  • 00:12: Welcome, Bernard Huang, Co-founder of Clearscope
  • 1:19: Bernard’s unique NFT marketing strategy
  • 7:44: The importance of “search perspectives,” predicting the evolution path of a SERP
  • 15:04: Where search perspective applies
  • 16:09: What Google’s “what people have also asked” tells us
  • 17:21: Google’s business model — is UX or ad revenue the priority?
  • 20:20: Solving for for individual sub-topics vs. topic clusters
  • 25:01: Total keyword opportunity in one post, “ranch-style SEO”
  • 28:45: Could any SEO write it? The significance of thought leadership
  • 33:49: Don’t have counterarguments for the sake of it
  • 37:16: Bernard’s “SERP similarity,” addressing the copycats of SEO
  • 40:09: How often do SERPs change on average?
  • 43:49: What are you excited about in the content space?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

01 Jun 2021Lessons From Building a 100-Person Content Marketing Team00:19:51

Show Notes:

  • 0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media
  • 0:44: Growing from 1-100 people, what's the secret to retention?
  • 3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?
  • 4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business
  • 6:11: Why inclusive access to education and training is best for everyone
  • 7:15: What do you contribute to Siege's design team success?
  • 8:36:  The commitment to video and its influence on content strategy
  • 9:54: Differences in retention rates in CMS vs. Designers
  • 10:54: How did you develop a process to determine if a client is right for our services?
  • 13:01: What brought ESG initiatives to high-priority?
  • 14:57: You've developed a culture of open-source knowledge. Why?
  • 16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?
  • 17:09: How has SiegeLearn affected business both internally and externally?
  • 18:12: Do you plan to be CEO forever?
  • 18:25: Drew's plan to take over as CEO and stories of his first interview at Siege

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 May 2021How to Execute SEO-Driven Content Marketing with Neville Medhora00:58:01

Show Notes:

  • 3:24: Are links and content really all that’s needed for SEO?
  • 8:11: The danger in relying on SEO hacks and loopholes
  • 10:15: Copywriting vs. content marketing
  • 13:15: Our outreach process including open rate and placement rates
  • 20:54: How to do content marketing at scale and still ensure quality
  • 24:39: Our preferred SEO and content marketing tools
  • 31:03: Refreshing content vs. killing a page
  • 38:00: Idea of “collaborative copy”
  • 41:30: The risk of content mills
  • 43:44: How to take simple topics and turn it into a link engine
  • 46:35: The Gary Vaynerchuk model and repurposing content
  • 50:45: Our YouTube strategy

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 May 2021How to Build Links to Bottom Funnel Pages00:12:23

Show Notes:

  • 00:41: How to build bottom funnel links through outreach
  • 4:12: Moving links from your homepage to a relevant product page
  • 4:55: Adding citable elements to your bottom funnel pages
  • 6:24: Ideas for blending long form content with landing pages
  • 9:15: How to use internal linking in content to your benefit
  • 10:42: Can visuals, such as infographics, fit on product pages to encourage links?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

25 Jan 2022What’s Changing in Content and SEO in 2022 with John-Henry Scherck01:06:58

Show Notes:

  • 00:10: Welcome, John-Henry Scherck, founder of Growth Plays
  • 00:28: What’s evolving in SEO and content in 2022?
  • 3:39: Technical SEO is a bargain, not a mandate
  • 6:58: Do CMSes prevent technical SEO debt?
  • 10:05: Utilitarian content vs. “engaging” content
  • 11:29: Why low time to value and instant gratification is key for content
  • 14:25: Taking a John Barrows approach (give and take vs. give)
  • 15:20: Segmenting for audience type per content
  • 17:53: Content hub and Learn Center design best practices
  • 23:41: Is trend reporting necessary for investors?
  • 28:49: The benefit of passive link acquisition via trending topics
  • 31:40: How major reports affect rankability
  • 36:15: How to move the needle in enterprise environments remotely
  • 43:48: Implement imagery effectively
  • 46:55: Units and content cost, mapping out the best ROI model
  • 49:26: How to make valuable assets
  • 53:41: What we can learn from SmartSheet
  • 58:57: Tips, tools and tactics from John-Henry

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

13 Dec 2021How to Secure $1,000,000+ in SEO Budget with Tom Critchlow00:56:07

Show Notes:

  • 00:12: Meet Tom Critchlow, Strategy Consultant, Founder of SEO MBA and former VP of Operations at Distilled
  • 1:21: How to secure a substantial SEO budget
  • 5:13: Tom’s contrarian take on how companies should invest in SEO
  • 6:15: The secret behind organizational charts
  • 7:42: Best metrics to use for proving ROI
  • 10:46: Common mistakes in strategy presentations to the C-suite
  • 13:43: The correlation between updating content and renewals
  • 15:50: Why communicating ROI in annually is ideal
  • 17:14: Tips for communicating link building ROI
  • 20:50: How to calculate monthly link value
  • 21:20: Revenue forecasts don’t always have to be right, here’s why
  • 23:23: Ideal timelines for revenue conversations with the executive team
  • 24:30: The value of email sign-up’s
  • 26:47: How to navigate securing budgets in a difficult environment
  • 31:08: How to build a better proposal for your client
  • 34:01: How long should a pitch take for a big C-suite?
  • 41:27: Why new Directors can be your key to funding
  • 44:03: Lessons learned, why growth and excitement are more useful than you think
  • 49:44: Impress with communication
  • 53:43: How to express results when your client is already trending up
  • 54:30: What’s next for Tom’s SEO MBA

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

09 Jan 2024How To (Actually) Get SEO Projects Accomplished With Tory Gray00:35:07

Show Notes:

  • 00:00: Introduction
  • 01:53: Understanding why problems in SEO occur
  • 07:55: Being a T-shaped marketer
  • 09:10: Ross shares a recent client case study
  • 10:50: Tory shares a recent client case study
  • 13:28: Having critical conversations with clients
  • 15:45: Thematic issues that prevent SEO work
  • 19:54: Useful tips for getting SEO projects done
  • 24:20: Client communication philosophies
  • 27:20: Final thoughts on Ross' Linkedin post
  • 33:43: Conclusion

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

04 Jun 2024Google’s Algo Leak, AI Overviews & Hreflang’s Future00:31:25

Show Notes:

  • 00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media
  • 00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)
  • 02:15: Overall site authority score
  • 03:05: The impact of clicks on rankings
  • 04:09: Defining Domain Authority
  • 04:49: “Font Size of Terms and Links Matters”
  • 05:26: The “small personal site” specification
  • 08:03: Authors as an explicit ranking feature
  • 09:13: Validity and effectiveness of the disavow tool
  • 10:27: AI Overviews: Initial observations (Read more)
  • 14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)
  • 16:58: The future of hreflang (Read more)
  • 23:17: Why Google is cracking down on “parasite SEO” (Read more)
  • 30:10: Final wrap-up, thoughts, and SEO tips

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

24 Feb 2021Hiring Writers at Scale with Julia McCoy of Express Writers00:34:47

Show Notes:

  • 00:21: Julia McCoy’s background, the origin of Express Writers
  • 2:37: How to interview new writers
  • 5:39: The best process when vetting portfolios
  • 8:02: The ideal writing staff split and why industry-specific writers are necessary
  • 9:37: What is a typical tempo of your editorial team?
  • 10:36: In-house vs. outsourced team structure
  • 14:04: How clients split copywriting duties in-house
  • 16:02: How much content should I be creating?
  • 18:42: Common obstacles when scaling production/li>
  • 20:32: Educating clients post-2020
  • 21:14: How much SEO knowledge is appropriate for writers and editorial staff?
  • 23:09: How crucial are SEO tools?
  • 24:50: The importance of on-page brand experience
  • 26:37: The state of AI in copywriting
  • 28:56: Roadblocks when relying on AI
  • 31:53: Copywriting trends to look forward to in 2021

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

20 Nov 2024How to Rank on AI Search Engines with Michael Buckbee00:43:05

We speak with Michael Buckbee, the innovator behind Knowatoa, a tool transforming SEO for AI search services.

We discuss strategies for ranking on AI-Powered search engines and how Knowatoa enhances rank tracking on platforms like ChatGPT, helping marketers analyze keywords and search intent in this new landscape.

We focus on aligning content with user intent while stressing the need for a robust domain authority strategy. We also highlight how social media presence and reputation management contribute to AI optimization. To thrive in the dynamic digital landscape, we advise marketers to continuously adapt their SEO approaches.

 

Show Notes:

0:00 Introduction to Michael Buckbee

3:28 Understanding AI Search Rankings

5:52 Strategies for Influencing AI Search Results

7:28 The Future of SEO with AI

13:12 Exploring AI Search Evolution

16:25 The COPE Content Strategy

19:32 Navigating AI Search Services

23:09 The Role of Digital PR

40:03 The Future of AI and SEO Integration

42:48 Conclusion and Next Steps

 

Show Links:

Knowatoa: https://knowatoa.com/

Michael Buckbee on LinkedIn: https://www.linkedin.com/in/michaelbuckbee/

Follow Ross on X: https://twitter.com/RossHudgens

Subscribe today for weekly tips: https://bit.ly/3dBM61f

Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174

Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA

Follow Siege on Twitter: http://twitter.com/siegemedia

Follow Ross on Twitter: http://twitter.com/rosshudgens

Directed by Cara Brown: https://twitter.com/cararbrown

Email Ross: ross@siegemedia.com

#seopodcast  | #contentmarketing

 

#seo | #contentmarketing

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

06 Apr 2023Growing a Marketplace to 100k Visits/mo: Captain Experiences’ CEO Jonathan Newar00:28:28

Show Notes:

  • 00:08: Welcome, Jonathan Newar, CEO of Captain Experiences
  • 2:08: What’s the biggest fish you’ve ever caught?
  • 3:48: SEO’s role in the initial stages of Captain Experiences
  • 10:13: How Captain Experiences thinks through “Guide” pages
  • 12:50: How to present a growth story to investors with SEO
  • 16:32: Captain Experience’s marketing and SEO team structure
  • 20:30: The biggest SEO KPIs for Captain Experiences
  • 21:28: The difference between long-term SEO and PPC
  • 23:43: How Captain Experiences plans to expand their markets
  • 26:30: Jonathan’s insights on growth and SEO

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

25 Mar 2025Could This Could Replace Domain Authority? w/ Dr. Pete00:44:23

Ross sits down with Dr. Pete Meyers of Moz to discuss the ever-changing landscape of SEO, the impact of AI overviews, and how Moz is adapting to a rapidly evolving industry.

They dive into the challenges of innovation in a competitive space, the role of brand authority versus domain authority, and the data-driven future of search marketing. Plus, Dr. Pete shares insights on Moz’s latest tools and the future of tracking Google’s updates.

If you’re in the SEO world, this episode is packed with valuable insights you won’t want to miss.

 

Show Notes:

00:00 Introduction & Welcome

01:04 Moz’s Position in a Competitive SEO Landscape

02:52 AI Overviews & the Future of SERPs

07:06 MozCast & Google Update Tracking

12:53 The Role of Brand Authority in SEO

19:09 How SEO Has Shifted Over the Years

24:15 Keyword Research & New Moz Tools

30:56 The Decline of Blog Comments & Online Community Shifts

36:41 SEO Data & Attribution Challenges

41:26 What’s Next for Moz?

 

Resources & Links:

Brand Authority vs Domain Authority during a recent update: https://www.linkedin.com/posts/thcapper_i-had-a-theory-from-the-google-leaks-the-activity-7237411717947817985-Nz4V/

Introducing Brand Authority: https://moz.com/blog/introducing-brand-authority

Google’s Update History:https://moz.com/google-algorithm-change

MozCast:https://moz.com/mozcast

MozCon’s on the road in 2025: https://moz.com/blog/mozcon-on-the-road-2025

Dr. Pete on LinkedIn: https://www.linkedin.com/in/drpete/

Subscribe today for weekly tips: https://bit.ly/3dBM61f

 

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

12 Sep 2022How To Get Executive Buy-in for SEO00:38:34

Show Notes:

  • 00:25: Welcome Nick Lafferty, Head of Growth Marketing at Loom
  • 00:51: Important pre-executive pitch steps to ensure it’s received well
  • 6:23: What to do in your first 30 days at an organization
  • 9:27: How to execute a pitch to your executive team
  • 12:14: Scale-back on projections, keep it realistic
  • 15:01: How to deal with push back, unrealistic time expectations
  • 17:29: Common mistakes when failing to get buy-in
  • 20:12: How to execute after making the pitch
  • 24:17: How to overcome obstacles within an organization
  • 26:24: Is SEO education necessary pre-pitch?
  • 29:00: Final tips, tactics, and recommendations
  • 32:18: Using domain authority to give time expectations

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

10 Oct 2023How To Do Winning Keyword Research For 202400:23:13

Show Notes:

  • 00:00: Introduction
  • 02:09: Intro to the sheet
  • 3:00: Keyword Research process
  • 4:50: Keyword Difficulty
  • 5:20: Relevancy Score
  • 6:30: Ranking Page URL
  • 9:27: Links
  • 11:45: Page Traffic and Traffic Value
  • 13:05: KOB Score
  • 15:00: SERP Features and Keyword Demand Trends
  • 16:40: Word Count
  • 17:48: Refresh Frequency
  • 19:17: Revised KOB score
  • 20:25: Categorize and Funnel Stage
  • 22:08: Conclusion

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

13 Feb 2024The Future of SEO Jobs w/ Nick LeRoy00:37:49

Show Notes:

  • 00:00 - Introduction
  • 01:15 - The SEO Job Market
  • 4:30 - Should we be scared of SGE and AI?
  • 08:00 - Changes in the SEO industry
  • 14:50 - What does the future look like?
  • 16:48 - Thoughts on SGE
  • 20:47 - Would you change anything about your career?
  • 25:00 - How to future proof your job
  • 28:20 - Technical SEOs vs Content SEOs
  • 36:13 - Final Thoughts

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

17 Feb 2025Every SEO Should Be Doing This Today w/ Wil Reynolds00:51:56

In this episode, Ross and guest Wil Reynolds, VP Innovation, SEER, discuss the future of search, AI-driven automation, and why organic social is becoming more important than ever. 

Wil shares bold insights on how agencies must adapt, the power of thought leadership over traditional content marketing, and the evolving landscape of SEO. Plus, they cover why collaboration beats competition in today’s digital world.

Show Notes:

00:00 Welcome Wil Reynolds, VP Innovation, SEER

01:36 Collaboration Over Competition

04:04 The Rise of Organic Social vs. Traditional SEO

10:53 Content Marketing vs. Journalism

15:17 AI, Automation & the Future of Marketing

28:22 The Changing Role of Link Building

38:14 The Urgency to Adapt: AI’s Impact on Agencies

46:36 Final Thoughts & Where to Find Wil
 

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

23 Jul 2024Programmatic SEO w/ Zapier’s Former Lead SEO00:49:56

Show Notes:

  • 00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)
  • 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
  • 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?
  • 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
  • 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?
  • 22:44: What does an ideal programmatic deployment strategy look like?
  • 26:34: What are the common mistakes in implementing programmatic?
  • 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?
  • 38:14: What are your thoughts on using AI for those pages versus having a human in the loop?
  • 44:30: Can you share any great examples of successful programmatic SEO?
  • 45:39: Final tips, tricks, and insights from Matt Bowers
  • 48:20: How to connect with Matt Bowers

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

25 Feb 2025Breaking SEO News: Barry Schwartz on the Biggest Stories & Trends00:35:34

In this episode of Content and Conversation, host Ross Hudgens sits down with Barry Schwartz, President of RustyBrick and a leading voice in SEO.

Barry shares his insights into the latest Google algorithm updates, the future of search rankings, and how businesses can adapt their SEO strategies in 2025 and beyond. Tune in for expert analysis, actionable advice, and a clear  take on the state of search marketing.

Show Notes:

00:00 Introduction

01:03 What’s the best story you have from a webmaster contacting you about their SEO situation?

05:44 What’s the biggest ever news story you’ve had on SE Roundtable in terms of visits? Why?

07:59 How do SEOs most use your website?

14:11 What’s your take on the current state of SEO news given the acquisition of Search Engine Land by Semrush?

18:37 What’s your take on what SEO looks like in five years?

29:53 What is your philosophy of how people should treat Google updates?

33:08 How do you edit your content today?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

01 Jun 2022Why We Stopped (Most) Manual Link Building After 1M+ Emails00:16:03

Show Notes:

  • 00:44: Our transition from manual to passive link building strategy
  • 2:45: Examples of passive link topics
  • 3:23: How newer authority websites can execute
  • 4:36: Hammer vs. power tool strategy
  • 6:22: Passive link strategy = higher authority on average
  • 7:28: The importance of internal linking
  • 8:06: Interactive content, why high-quality content is necessary
  • 8:54: Why the domain rating of passive link strategy skews higher
  • 10:36: Pros vs. cons
  • 12:14: How to achieve success, our process breakdown

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

06 Jan 2023Growing Greatist to 50M Visitors w/ Derek Flanzraich01:09:55

Show Notes:

  • 00:07: Welcome, Derek Flazraich, CEO of Ness
  • 1:55: How Derek’s former company, Greatist was born
  • 3:33: How Greatist scaled to 50 million visitors per month
  • 6:02: Why establishing the correct tone for your audience is key
  • 13:18: Greatist’s success in mentioned outreach
  • 19:38: How Pinterest contributed to Greatist’s success
  • 22:07: Biggest strategy lessons from Greatist to Ness
  • 26:51: How to increase your content engagement via email
  • 30:49: Using social media for content distribution, “the individual more than the brand”
  • 37:37: What type of voice is ideal for Health & Wellness today?
  • 42:10: Biggest content lessons from Greatist to Ness
  • 45:46: Why a variety of platforms are necessary for SEO
  • 48:24: Ness’ three most impactful channels
  • 50:37: Is there an equivalent to Pinterest today?
  • 53:59: How to repurpose your content across multiple channels
  • 56:25: Derek’s unique leadership style and culture at Ness
  • 1:02:14: Ness’ team structure
  • 1:05:16: Final tips, tricks, and tactics from Derek

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

28 Mar 2022How To Train Content Marketers at Scale00:21:24

Show Notes:

  • 00:17: Elsie’s roles and what it means for onboarding
  • 00:37: What are some of the strategies we use to scale our training?
  • 2:08: The benefits of open-source knowledge
  • 3:28: Hiring in cohorts
  • 4:00: The controversial “test” project
  • 5:58: How to hire and train remote teams
  • 7:01: The advantages of bringing in other managers, mentors early on
  • 8:14: Ideal length of training period
  • 8:57: Integrating new hires with clients
  • 9:32: Are probation periods necessary?
  • 10:39: How to apply training to different paces of learning
  • 12:02: How often do we evolve/update our processes?
  • 13:08: The importance of noting expectations
  • 13:56: How to track performance of new hires, determine fit
  • 15:59: As an applicant, learning about your company matters
  • 17:36: What we’ve learned in training/onboarding after growth
  • 20:55: SiegeLearn discount, use code "ELSIE25" (Limited quantities available)

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

15 Jan 2025How Dave Gerhardt Built a B2B Audience of 200,000+00:49:51

We speak with Dave Gerhardt, founder of Exit Five, who reveals how to build a standout B2B marketing community. He breaks down the impact of AI on SEO and content, his no-nonsense approach to LinkedIn content, podcasting as a content strategy, and why Exit Five moved from Facebook to Circle. It’s a sharp look at staying agile and authentic in modern marketing.

Show Notes:

0:00 Introduction to Dave Gerhardt and Marketing Insights

2:35 The Role of SEO in Modern Marketing

5:10 Content Creation and Personal Workflow

11:14 Building a Community Around Marketing

24:28 Authenticity in LinkedIn Posting

29:00 Podcasting as a Content Strategy

38:43 Building a Paid Community Experience

43:05 The Impact of AI on SEO and Content

47:11 Evolving SEO Roles and Future Strategies

Show Links:

#seo | #contentmarketing

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

06 Mar 2023The 2023 Content Marketing Trends Report w/ Bernard Huang00:56:47

Show Notes:

  • 1:33: Currently, those that *don't* use AI report higher performance on average. That said, company usage has gone up 12% this year. 
  • 6:45: How AI is changing content optimization and SERPs over time. 
  • 16:00: The future of Google’s Helpful Content update. 
  • 23:23: Businesses that incorporate link building into their strategy report a 45% higher success rate than those that don't. 
  • 29:09: The average content design investment is 1-10%. That said, those who allocate 10-50% of their budget to content design report better results on average. 
  • 34:00: Only 36.1% of businesses report creating interactive content as part of their content strategy, and only 5.3% report using video. The pros and cons of different content medium investments. 
  • 38:28: How to best use video strategically in your content strategy (B2B vs. B2C).
  • 45:24: 64% of B2B businesses currently execute link building in their content marketing efforts versus 36% in B2C. AI tool usage is more prevalent in B2B, where 62% report planning to use the tools with only 38% in B2C. 
  • 49:55: Shockingly, most report that their content budgets will *not* go down in 2023, with over half reporting an increase.

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 May 2021How to Train Content Marketers Remotely00:11:57
Training a great team of content marketers doesn’t have to feel like such a challenge. While there’s no one-size-fits-all approach to content marketing, we’ve seen success with our training strategy — even as we continue to look for ways to improve the process with each new team member we hire. Based on lessons learned from hiring 50+ content marketers (and their insightful training feedback!), we’ve compiled tips for quickly training up new team members, no matter their expertise or skill level. Listen to our Content & Conversation episode below on how we’ve modified our process to fit a fully remote team.Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing
06 Oct 2022How LawnStarter Cut Grass to $2M in Traffic Value00:41:23

Show Notes:

  • 00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter
  • 00:40: Was SEO a primary focus for LawnStarter from the get-go?
  • 3:06: How LawnStarter developed an SEO foundation during Series A
  • 4:10: What SEO metrics key stakeholders care about
  • 6:10: Competing with local pack vs. national-local companies
  • 10:30: The content hub strategy (ex. LawnStarter’s pricing guides)
  • 16:55: Have you considered expanding your brand?
  • 18:23: LawnStarter’s model for SEO opportunity
  • 21:54: How to approach hiring for content and SEO
  • 24:52: The 40/40/20 ratio
  • 26:57: How LawnStarter thinks about ranking success long-term
  • 36:38: What keeps Ryan up at night in regards to SEO?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

27 Jul 2022How TrustRadius Built $2M/mo in B2B Traffic Value00:45:57

Show Notes:

  • 00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius
  • 00:44: How do you use SEO data to impact decisions at TrustRadius?
  • 3:36: The impact of review generation on SEO
  • 5:23: Duplicate content and how to create different experiences
  • 9:39: Mark’s ideal SEO department
  • 11:37: Measuring reviews, metrics vs. competitors
  • 13:01: The typical SEO at TrustRadius
  • 16:59: Tracking history — research boards and what they do
  • 20:11: How is TrustRadius monetizing?
  • 31:17: What performance tests work and which ones don’t
  • 37:08: How Google algorithm updates affect decisions for TrustRadius
  • 38:33: Mark’s view on link building, outreach
  • 41:01: What’s new for TrustRadius?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

10 Sep 2024Lessons from 70 SaaS Content Interviews w/ Jimmy Daly00:39:02

Show Notes:

  • 00:09: Welcome, Jimmy Daly, Co-Founder and CEO of Superpath
  • 03:30: What does high-performance SaaS content look like?
  • 06:48: The importance of knowing your product (Fresh Paint)
  • 10:24: Outstanding content in SaaS
  • 11:16: The advantages of compiling your own data
  • 13:03: Jimmy’s Your Blog Is a Library Not a Publication
  • 21:31: The three best content marketing approaches
  • 24:33: The balance between publishing frequency and SEO
  • 30:19: Missed traits of high-performing freelance writers
  • 37:54: Final tips, tricks, and tactics

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

14 Mar 2022Modern Enterprise SEO with Michael King00:45:15

Show Notes:

  • 0:39: What content strategy means at the enterprise level
  • 3:02: How to navigate push back
  • 4:58: Governance model examples
  • 6:56: Quick wins vs. big build-outs
  • 9:16: The importance of work-in-progress updates before major deliverables
  • 12:38: Mike’s playbook for getting things done as an agency in an enterprise organization
  • 14:25: Why user stories are important
  • 16:42: What is content engineering?
  • 21:19: How to model scope on a per post basis
  • 22:41: Lessons after both working for and running an agency
  • 28:18: Mike’s upcoming book on the science of SEO
  • 30:40: What is something you don’t like about the SEO industry?
  • 34:10: Why empathy is key at agencies
  • 37:45: Mike's new beta rank tracking tool
  • 40:08: What is something you do like about the SEO industry?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 May 2021How Designers and Content Marketers Can Work Together00:12:43

Show Notes:

  • 00:28: Training content marketers to communicate with creatives
  • 1:45: Creating a Pinterest board to assemble inspiration
  • 2:29: Training designers to communicate with marketers
  • 4:05: How much time to give a designer to understand the content?
  • 5:16: Ideal method of giving designer direction
  • 6:51: Is there such thing as too much design direction?
  • 7:38: How to feel comfortable giving creative feedback as a non-creative
  • 10:15: How to build an “eye for design”

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

06 Jul 2022How To Double Traffic with Content Audits w/ Kelsey Jones00:54:44

Show Notes:

  • 00:12: Welcome, Kelsey Jones, Founder of Six Stories
  • 00:34: Kelsey’s content audit philosophy
  • 3:08: The best process for content audits
  • 7:22: The necessary benchmarks for content audits
  • 12:53: How much time do content audits take?
  • 14:38: Kelsey’s digital tool set
  • 16:17: How to adjust for keyword cannibalization
  • 19:45: Kelsey’s 404 vs. redirect ideology
  • 24:07: Are jump-to links for redirects necessary?
  • 25:26: How to scope a content audit
  • 27:33: Why content audits are an ongoing process
  • 31:11: How often should you do content audits?
  • 33:47: The benefits of “mini” content audits
  • 35:58: How should you structure an auditing team?
  • 41:08: What are common content audit mistakes you’ve seen?
  • 45:18: The ideal point person for content changes
  • 48:48: The value of checklists
  • 50:50: Content audits and their impact

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

03 Aug 2022SEO Strategies for International Expansion w/ Brodie Clark00:54:17

Show Notes:

  • 00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant
  • 1:42: Brodie’s best strategies for expanding SEO Internationally
  • 3:54: How much does existing equity “transfer” to international markets using hreflang (ex. /us/)?
  • 5:37: Why automatic redirection isn’t a good idea
  • 7:30: Expanding domains is a long-term game, link signals
  • 9:54: Advice for sites that aren’t well-established
  • 11:50: Is a link building strategy necessary?
  • 17:05: The highest value links globally
  • 20:27: What was the effect on Google Penguin in Australia?
  • 26:00: Brodie’s SEO consulting playbook
  • 33:45: Are audits necessary? Why choosing the right client matters
  • 41:56: Tips for new SEO consultants

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

27 Jan 2025How Sam Parr Mastered Copywriting for a $27M Exit00:46:37

In the latest episode of Content and Conversation, Sam Parr, founder of The Hustle and host of My First Million, joins Ross to discuss the art and science of great copywriting, building viral content, and scaling content-driven businesses. 

Sam shares actionable insights into hiring creative talent, writing headlines that convert, and why simplicity is the ultimate sophistication in copywriting.

Show Notes:

00:00 Sam Parr’s journey in copywriting and content creation

01:03 Combining Silicon Valley innovation with internet marketing

02:45 The Hustle’s Newsletter Success

06:12 Hiring Creative Talent

10:50 The Power of Copy Work

16:00 Writing Headlines That Sell

29:05 Simplicity in Writing

35:00 AI for Copywriters

44:10 Sam’s Favorite Copywriting Resources

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

26 Aug 2022Google’s Helpful Content Update: Predictions and Next Actions00:19:58

Show Notes:

  • 00:39: What is the Google Helpful Content update?
  • 1:40: What we think Google is trying to fix (Ross’ prediction)
  • 7:00: Potential collateral damage, what to be aware of moving forward
  • 10:01: How excessive word count plays a part
  • 12:39: Create content that solves the problem, instead of just answering the query
  • 14:10: Our overall recommendation with Google updates

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

21 Feb 2023The Role of AI Content w/ Lily Ray00:40:49

Show Notes:

  • 00:09: Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital
  • 00:41: Breaking down Bing’s AI integration and Google’s AI announcement
  • 2:23: Lily’s take on the future of AI integration and SEO
  • 10:36: The competition between Google and ChatGPT
  • 13:06: How to incorporate AI content generation into your strategy
  • 16:41: Best use cases for AI content tools
  • 20:38: AI content tools for enterprise vs. small businesses
  • 22:42: Why the case studies of AI content generation success are problematic
  • 28:42: Lily’s clients and their stance on AI content tools
  • 32:55: How will AI content generation evolve from here?
  • 36:35: Where to find Lily Ray

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

16 May 2023Google I/O SEO Changes: What You Need To Know00:25:59

Show Notes:

  • 00:10: The core SEO changes at Google I/O
  • 2:14: Health and finance topics will not be affected (so far)
  • 3:08: Watermarking for generative content creators
  • 4:51: New layouts in Google SERP
  • 6:12: New impact on affiliate website
  • 7:43: Query complexity and how it influences content choice
  • 8:30: Google’s incentives for content and websites continues
  • 10:30: RLHF, “Reinforcement Learning from Human Feedback
  • 13:42: Visual design importance
  • 18:06: How to increase efficiency in SEO with AI
  • 21:02: Visual design importance, continued
  • 21:47: Why complex queries are the best defense
  • 22:22: How to stay on top of optimization as AI evolves
  • 24:57: Final tips, tactics, and tricks

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

07 Mar 2024Content Marketing Trends for 202400:16:49

Show Notes:

  • 00:00 - Introduction
  • 1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing
  • 2:47: Reports indicate higher success rate for those who invest more per asset
  • 3:24: What we're currently seeing in AI's impact, AI usage up YOY
  • 5:25: Is AI helping or hurting your content?
  • 7:29: Where AI is making the most significant impact
  • 8:46: Unpacking the decline the link building and its implications
  • 10:32: The rise of organic link building
  • 11:42: Interactive content use surges
  • 13:07: Is AI and code development practical?
  • 14:51: Businesses biggest challenge — lead generation

Show Links

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

29 Nov 2021Contrarian Content Marketing with SparkToro’s Amanda Natividad00:27:17

Show Notes:

  • 00:30: How Amanda built Fitbit’s B2B marketing strategy
  • 2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator”
  • 5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency
  • 8:48: How to build a successful podcast
  • 10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed)
  • 12:49: Integrating personal branding with your company
  • 13:28: What are the best KPIs for building inbound marketing and user acquisition?
  • 15:09: Give users evergreen resources, SparkToro’s virtual event series, “Office Hours”
  • 17:59: Understanding your audience
  • 19:31: The benefits to implementing a contrarian content marketing strategy
  • 20:29: How to expand your content to multiple platforms and formats
  • 22:28: Learn from the “recap strategy,” solving your own problems first
  • 22:49: How to leverage agencies to use your tool
  • 24:55: The #1 converting piece of content for SparkToro, “Fake Follower Audit”
  • 26:01: Learn more from Amanda after this podcast

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

17 Aug 2022Zero Volume Keywords w/ Abby Gleason00:42:21

Show Notes:

  • 00:10: Welcome Abby Gleason, SEO Product Manager at Scribd
  • 00:40: What does “zero volume” keywords mean? Why are they a good strategy?
  • 2:22: Why zero volume keywords is creating a buzz
  • 5:29: How do you find zero volume keywords that actually drive traffic?
  • 8:26: Zero volume case study outcomes
  • 9:15: Discovering zero volume keywords by industry
  • 11:06: How to convince stakeholders of zero volume search topics
  • 15:00: What type of investment makes sense for this strategy?
  • 17:36: Zero volume case study outcomes
  • 21:01: Low search volume can equal bottom funnel keywords<>/li>
  • 24:33: Using competitors to your advantage and keyword frameworks
  • 26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?
  • 29:23: The importance of quality over everything
  • 32:25: Audience research vs. keyword research
  • 33:56: Zero volume case study outcomes
  • 37:27: What Abby is excited about in SEO and content marketing

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

14 Dec 2023All-in on Organic Links: Lessons 18 Months Later00:19:19

 

Show Notes:

  • 00:00: Introduction
  • 00:57: Lessons from BrightonSEO
  • 02:20: Strategies for Link Relevancy
  • 04:00: Lessons from Less Manual Link Building
  • 10:20: How Do Brand and EEAT Signals Impact Links
  • 15:45: Summing It All Up
  • 18:36: Outro

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

04 Mar 2025Is Marketing the Wrong Home for SEO? w/ Ex-RetailMeNot, Angi Lead00:44:06

How do you build SEO strategies that mesh seamlessly with product teams? 

Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics. 

Learn how Sharanya’s approach to A/B testing, internal links, and UX research can help you unlock new levels of organic traffic, no matter how your team is structured.

Show Notes:

0:00 Background & Why Product Matters
02:47 Landing in Product-Focused Roles
07:43 Top of Funnel vs. Bottom of Funnel
11:01 A Typical Day in a Product-Led SEO Role
16:40 Technical vs. Product Manager SEO
21:47 Should SEO Sit in Marketing or Product?
26:32 UX & User Research Resources
30:47 A/B Testing for Better User Journeys
39:37 Tools & Tactics for SEO A/B Testing

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

30 Jun 2021How to Brainstorm Content Effectively [B2B + B2C]00:23:11

Show Notes:

  • 0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead
  • 1:50: The definition of “brainstorming”
  • 2:08: The brainstorming process at Siege Media
  • 3:16: Group dynamics when thinking creatively
  • 3:58: How Siege Media’s brainstorming has improved over time
  • 4:46: Producing ideas–best tools to use for brainstorming
  • 6:40:  The power of Reddit, how to use it effectively
  • 7:41: Why platforms like “The Pudding” are beneficial
  • 8:02: Breaking up B2B and B2C ideas
  • 9:05: How to brainstorm for niche industries
  • 9:34: Promotable vs. SEO topics
  • 11:01: What type of content does well in B2B markets?
  • 12:49: How do you brainstorm for a mature content strategy?
  • 14:13: Best criteria for a content revamp
  • 15:29: How to look for passive link opportunities
  • 18:09: What is the Keyword Opposition to Benefit (KOB) analysis? 
  • 20:23: What does the future of brainstorming look like?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

17 Nov 2022SEO M&A w/ Mike Yon00:58:19

Show Notes:

  • 00:18: Welcome, Mike Yon, Founder of Clean Air Digital
  • 00:56: Mike’s experience in SEO M&A
  • 3:41: The current state of SEO M&A
  • 7:21: What does digital real estate look like today?
  • 11:19: Finding SEO acquisition targets — link value vs. ownership value
  • 16:06: What is the best deal structure?
  • 19:52: How to evaluate SEO assets in every industry
  • 22:14: The value of sites with penalties and/or significant hits in traffic
  • 24:52: Mike’s due diligence process when acquiring a site
  • 37:38: Tools to compare valuations in your market
  • 40:10: Where are the most popular marketplaces?
  • 42:02: Due diligence process continued
  • 45:10: How to make the acquisition process seamless
  • 48:32: Best tools to make your deal run smoothly
  • 50:30: What percentage do marketplace websites take
  • 51:08: Mike’s final tips, tactics, and recommendations
  • 53:02: How to get the maximum from your sale

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 Feb 2021The State of Digital PR in 202100:19:46

Show Notes:

  • 00:34: Welcome back, Vince! Siege Media’s Director of Digital PR
  • 00:40: GameStop stocks and how to manipulate the stock market
  • 1:20: What is digital PR?
  • 2:57: Why is “digital PR” trending?
  • 4:37: The differences between digital PR, SEO and link building
  • 6:01: Viral content vs. brand identity
  • 6:28: What are the biggest digital PR mistakes?
  • 7:40: What “going viral” means in different industries
  • 8:49: How Siege Media combines content marketing and PR
  • 9:37: Industries where digital PR is optimal
  • 10:27: Calculating link value by website
  • 11:57: Dangers of scraper sites in link reporting
  • 14:27: The legitimacy of viral content
  • 16:50: Going viral within your niche audience
  • 17:44: Is this a strategy or one-off?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 May 2021Link Building: Long Term vs. Short Term Strategies00:15:04

Show Notes:

  • 00:30: When does prioritizing immediate links make sense?
  • 2:46: Content formats that get results in a short time frame
  • 3:56: Risks involved with short term link building content
  • 5:46: Link outcomes and expectations in a 6 month strategy
  • 9:00: What businesses can focus on a longer, 1+ year timeline?
  • 10:30: Content formats better suited for a long term strategy
  • 12:15: Link outcomes and expectations for a 1+ year timeline

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

06 Oct 2021You Probably Weren't Hit By an Algorithm Update00:13:08

Show Notes:

  • 00:20: Drew coins the term “algo-holic”
  • 00:30: Why you probably weren’t hit by an algorithm update
  • 2:01: How brands with good reputations can disrupt your space
  • 2:50: Measuring competitive research effectively
  • 4:20: How to understand the biggest players via keyword research
  • 5:58: Why monetization models play a part
  • 6:52:  Acquisitions in your industry vs. ranking longevity
  • 10:20: The importance of homepage link velocity
  • 11:37: Why following Google’s updates is still important

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

31 Oct 2024How Brian Dean Sold Two SEO Businesses00:35:32

We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation. 

We dive into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform. 

Brian discusses the importance of addressing customer needs, navigating the acquisition process with SEMrush, and reflects on the evolving landscape of SEO and search in the age of AI. He also candidly shares the psychological adjustments entrepreneurs face post-acquisition and offers insights into maintaining momentum in their careers.

Chapters:

0:00 Intro and Welcome to Brian

1:17 The Origin of Exploding Topics

9:12 Transitioning to SaaS Model

11:13 The Journey to Selling

16:29 Buyer Relationships Matter

18:37 Reflections on SaaS Success

22:36 Finding the Right Co-Founder

27:18 Thoughts on the Future of Search

30:55 Life After Acquisition

Show Links:

#seo | #contentmarketing

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

25 Jul 2023The Best X Strategies for Executing BOFU Content00:21:05

Show Notes:

  • 00:30: BOFU benefits in SaaS
  • 00:55: Why “Best X” roundups are necessary
  • 2:45: BOFU content best practices
  • 5:41: How to counter legal ramifications
  • 7:21: The importance of updates
  • 9:01: Alternative and “vs” page strategies
  • 11:09: When landing pages make sense
  • 12:14: How internal linking fits in
  • 12:14: HubSpot example
  • 14:05: PandaDoc example
  • 15:38: Addressing the fear of retaliation
  • 17:06: Executing BOFU as a brand new website

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 May 2021Updating Our “How to Get More Website Traffic by 250,000+ Visits”00:15:25

Show Notes:

  • 0:58: How we’ve shifted our “Skyscraper Technique” outlook
  • 1:43: The value in “2x” level content
  • 2:30: Misapplication of the “Skyscraper Technique”
  • 5:13: Our thought process around passive vs. manual link acquisition
  • 8:10: Thinking about search clicks vs. search volume
  • 12:12: Is there a “good” balance of search volume to search clicks?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

09 Jun 2022How Quality Grew Launch That to $86M in Traffic Value w/ David Palombo00:42:18

Show Notes:

  • 00:12: Welcome, David Palombo, President and COO of Launch That. Brands include: Asbestos.com, Retireguide.com, Drugwatch.com, Annuity.org, Consumernotice.org
  • 1:39: Launch That’s content creation process with E-A-T in mind
  • 5:53: Balancing high-quality content and scale for content creators
  • 8:09: How to separate ownership, performance across team members
  • 9:10: Procuring experts for content review
  • 14:26: How to motivate link builders
  • 17:52: The difficulty of generating links, shift towards passive links
  • 18:27: The biggest motivators for content creators
  • 20:53: Annuity.org’ link-building element, “Cite Us” and its benefits
  • 23:14: Why authority is key for passive links
  • 24:55: How Launch That uses feedback CTAs
  • 30:07: What lift or data does “Cited Research Articles” show?
  • 32:35: Breakdown of David’s team, what “lateral roles” means
  • 36:09: The ideal process for writers
  • 38:31: What is Launch That excited about?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

17 Apr 2023Higher Volume, Higher Stakes w/ Ryan Darani00:37:12

Show Notes:

  • 00:13: Welcome, Ryan Darani, SEO Consultant for DTC Health and Wellness brands
  • 1:36: How much content should you publish to be effective with SEO?
  • 2:59: Content freshness and its impact on rankings
  • 5:20: What’s the counterargument to Monday.com’s case study?
  • 8:24: The negative effect of high volume, low quality content
  • 11:33: The importance of updating content
  • 12:31: When to execute low volume, high quality vs. low (or mid) quality, high volume?
  • 19:49: When is high quality, low volume the wrong approach?
  • 22:19: How does AI impact the potential for high volume content?
  • 32:27: Final tips, tactics, and tools from Ryan.

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 Jul 2023Why Most People Are Doing Digital PR Wrong00:20:42

Show Notes:

  • 00:23: Does digital PR have enough value per link?
  • 4:35: How to execute link building effectively
  • 6:40: Breaking down the value of links by industry
  • 7:29: Off-brand digital PR — the “Principal—Agent” problem
  • 9:59: Deploying digital PR campaigns 1-4x a year
  • 11:50: Why keyword-driven digital PR makes the most impact
  • 13:08: How to fuel internal linking across your site
  • 14:29: Digital PR best practices, the fundamentals
  • 15:49: Final tips, tricks, and tactics/li>

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

20 Sep 2022Scalable E-commerce Content SEO w/ Aleyda Solís00:39:51

Show Notes:

  • 00:13: Welcome, Aleyda Solís, International SEO Consultant, Orainti
  • 1:06: E-commerce category pages best practices
  • 7:18: Companies that do category pages well (JB HI-FI)
  • 11:21: How to optimize product pages
  • 14:42: Why human-first content is ideal
  • 17:34: Companies that do product pages well (Manscaped)
  • 19:24: Do accordions have SEO value?
  • 22:55: AI tools for e-commerce category/product page content
  • 26:01: How to keyword map effectively, Aleyda’s cheatsheet
  • 30:56: Avoiding keyword cannibalization with different intent
  • 34:28: Final tips, tactics, and recommended tools

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

01 Nov 2021Representation in Design and Content Marketing00:19:39

Show Notes:

  • 00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
  • 00:56: Why Darin created an agency-wide presentation on “Representation in Design”
  • 2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
  • 3:01: Checking the biases of your business and colleagues
  • 4:33: How to combat fear of representing things “wrong”
  • 6:50: The importance of keeping others accountable 
  • 8:13: What to do when clients give pushback
  • 11:44: How “checking boxes” for diversity can result in tokenism 
  • 12:31: Designing “real” people and why representation is more than just race
  • 14:47: Giselle’s inspiration for illustration and graphic design
  • 15:44: Why audiences are supporting businesses they believe in 
  • 16:10: How to improve your content marketing through writing
  • 17:10: Improve your education on representation internally first
  • 17:33: Supporting the greater good is good for business
  • 17:50: Closing thoughts and resources

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

02 May 2023Recession-Proof Content Marketing w/ Bernard Huang00:33:15

Show Notes:

  • 00:07: Welcome, Bernard Huang, Co-founder of Clearscope
  • 00:30: How to recession-proof content marketing
  • 5:05: Why exploring bottom-funnel topics are key
  • 7:32: Attributing content to revenue, lead generation
  • 11:57: Update content more
  • 14:41: Repurpose content more
  • 18:09: Using keyword rankings to prove success
  • 19:05: Search demand’s decline and ChatGPT
  • 22:36: The revolution of language models and unique data
  • 30:10: Final tips, tactics, and tricks for recession-proof content marketing

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

25 Apr 2023Made In CEO Chip Malt: Building SEO Strategies From the Ground Up00:42:19

Show Notes:

  • 00:08: Welcome, Chip Malt, CEO of Made In
  • 00:35: The details of Made In’s content strategy
  • 4:33: How do you quantify the worth of your assets?
  • 7:10: Why Chip pursued education and research first
  • 7:50: How long did it take to feel traction from your SEO investment?
  • 13:48: Made In’s content and A/B tests
  • 10:02: The evolution of Made In’s blog design
  • 19:05: How to incorporate shopping experiences into content
  • 22:00: Using email for content distribution
  • 25:05: How Made In used original photography to their advantage
  • 27:22: Does AI have a place in Made In’s content development?
  • 30:19: What’s next for Made In?
  • 31:40: The structure of Made In’s content team
  • 34:44: How Made In sets goals
  • 38:15: Chip’s cooking tips

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

10 Nov 2021What SEOs Can Learn from NerdWallet's S-100:14:48

Show Notes:

  • 00:22: Disclaimer: Not investment advice! But, still important
  • 00:38: What can we learn from NerdWallet’s traffic history
  • 1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today
  • 3:36: Why multiple strategies can help combat unexpected traffic hits
  • 4:04: NerdWallet’s “sin” in syndication
  • 5:07: How top-of-funnel reach has contributed to NerdWallet’s success
  • 5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win”
  • 7:03: How NerdWallet bets on quality, vulnerability to Google
  • 7:53: Is it alright to be dependent on Google?
  • 8:27: How younger companies can leverage their funding rounds for links and press
  • 9:38: Solving for Quick Answers is still crucial
  • 10:31: The risk of Google taking over tools
  • 11:56: NerdWallet’s privacy and security concerns
  • 13:33: What it means when a billion dollar company is built on SEO and content
  • 14:23: When can we expect a Siege Media IPO on the markets?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

09 Jul 2024Product-Led Digital PR: A Critical Strategy for 202500:19:39

Show Notes:

  • 00:00 - Introduction
  • 00:45 - What is Product-Led Digital PR?
  • 4:30 - Why you should choose Product-Led Digital PR
  • 6:37 - A case study with encouraging results
  • 8:30 - Putting your data to work
  • 10:00 - Running surveys
  • 13:00 - How do you make surveys effective?
  • 16:00 - What the future looks like
  • 18:00 - Final Thoughts

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

04 Feb 2025Cyrus Shepard Disavowed His Entire Site: Here’s What Happened00:38:48

Join Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today’s search landscape. 

Cyrus shares what happened when he disavowed every inbound link on his site, why Google seems to reward authenticity over traditional SEO tactics, and how focusing on experience and trust can give you the edge in the ever‐changing SERPs.

Show Notes:

00:00 Welcome Cyrus and brand swag

01:10 The Bold Move: Disavowing Every Inbound Link

02:00 Aftermath: Results of the Disavow Experiment

06:17 When the Disavow Tool Still Matters

08:44 Contrarian Takes & Being ‘Right’ in SEO

09:43 Why Google Wants Real People

14:21 SERP History & Competitive Analysis

20:00 Over‐Optimizing vs. Brand Building
 

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

11 May 2021What You Need to Know About E-A-T with Lily Ray00:29:32

Show Notes:

  • 00:53: Debunking common E-A-T myths
  • 2:10: How does E-A-T relate to the Medic Update?
  • 4:25: What should you focus on for E-A-T if you’re in YMYL?
  • 7:12: Realistic timelines to see outcomes from E-A-T related changes
  • 9:50: Getting buy-in for E-A-T changes
  • 10:45: Does domain authority and brand recognition matter more with E-A-T?
  • 15:57: Is it realistic to expect to outrank .gov sites now?
  • 20:37: How to balance E-A-T with a company’s mission
  • 23:08: Unique or unexpected methods of showcasing E-A-T
  • 27:33: What keeps you up at night with E-A-T?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

17 Sep 2024The Future of SEO w/ Clearscope's Bernard Huang00:59:13

Show Notes:

  • 00:00 - Intro
  • 00:40 - Clearscope and the future of SEO
  • 13:08 - What are language models actually good for?
  • 29:10 - Using the data to guide strategy
  • 39:00 - Discussing Reddit and SERPs
  • 49:00 - Is there optimism for the future?

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

13 Jul 2022The 50% Content Distribution Myth00:16:22

Show Notes:

  • 00:15: What is the 50%+ of your time on distribution theory?
  • 1:38: Why do we think this theory is wrong?
  • 2:36: Spend more time on quality and optimization for search
  • 3:24: The appropriate amount of time for distribution on average
  • 4:11: Using Pareto’s Principle (80/20) to better balance efforts
  • 5:34: What Archimedes’ Lever has taught us on content performance
  • 7:54: How to best use your time on content and distribution
  • 9:58: The difference between promoting content and promoting a business
  • 11:42: Why KOB analysis is still a key factor
  • 12:43: Is PPC a valid strategy for link building?
  • 14:30: Summary

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

01 Nov 2022How To Scale From 0 to 200k Visits w/ Gaetano DiNardi00:57:00

Show Notes:

  • 00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP
  • 1:24: The relationship between SEO and Growth Marketing
  • 2:05: How search can create demand
  • 4:30: Is inbound marketing still relevant?
  • 5:26: Determining the pace of content quantity (Aura case study)
  • 8:29: How Gaetano convinced executives to invest in content
  • 10:43: The ideal freelance team structure
  • 15:38: Why promising too much content is problematic
  • 17:38: Ranking expectations, how to prioritize content
  • 20:52: Aura’s unique content strategy, how to identify winning topics
  • 23:34: Topic research — how to uncover business potential
  • 29:24: How video makes an impact and how to budget for it
  • 39:39: Examples of “Pain Point SEO”
  • 45:35: How to think about link building within a startup
  • 54:40: Gaetano’s final tips, tactics, and recommendations

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

01 Apr 2025Yes, You Do Need a Bing Strategy w/ Botify’s AJ Ghergich00:45:52

‬Ross sits down with A.J. Ghergich, VP of Consulting Services at Botify, to unpack enterprise‬ SEO, AI governance, and why SEOs absolutely need a Bing strategy in 2025.‬

‭ A.J. shares the story of how he landed the rare @SEO Twitter handle and what it’s meant for‬‭ his visibility in the industry. They dive into findings from Botify’s latest AI survey, highlighting‬ the disconnect between perceived AI readiness and real-world implementation challenges.‬

‭From AI hallucinations and live retrieval limitations to crawl budgets and indexation at scale,‬ this conversation is packed with tactical insights. 

A.J. also drops a hot take on Bing,‬ explaining why it's now critical for AI visibility—especially in the age of ChatGPT and live‬ search integration.‬

‭They also explore practical steps marketers can take to better control their brand‬ messaging in AI outputs, and why technical SEO still reigns supreme at the enterprise level.‬

‭ Show Notes:‬

‭ 00:00 – Intro & AJ’s @SEO Twitter Handle Story‬

‭ 02:00 – The Early Twitter Beta and Getting the Handle‬

‭ 04:00 – Value from the @SEO Handle & the Power of Network‬

‭ 06:00 – Botify's AI Survey: 94% Claim AI Readiness?‬

‭ 08:00 – What AI Readiness Really Looks Like‬

‭ 10:00 – Why Governance is the Missing Piece‬

‭ 13:00 – Content Hallucinations, Training Data, and eCommerce Pitfalls‬

‭ 16:30 – Centralizing Brand Messaging for AI‬

‭ 19:00 – Enterprise SEO: Hidden Challenges at Scale‬

‭ 22:00 – Indexation Gaps in Enterprise Sites‬

‭ 24:30 – Crawl Budget, Canonicals & Technical SEO Realities‬

‭ 27:00 – Freshness & Product Page Recency = Revenue‬

‭ 30:00 – AI Overviews, CTR Drops, and the Future of Search‬

‭ 33:00 – Ghost Clicks & Attribution in an AI-Driven World‬

‭ 36:00 – Preparing for Bot-to-Bot Web Traffic‬

‭ 39:00 – Are You Ready for ChatGPT Traffic?‬

‭ 41:00 – Why You‬‭ Need‬‭ a Bing Strategy in 2025‬

‭ 43:00 – How to Push Content into Bing (and ChatGPT) with IndexNow‬

‭ 44:30 – AJ’s Hot Take: Optimize for Humans‬‭ and‬‭ AIs‬

‭ 45:00 – Where to Connect with AJ‬

‭ Show Links:‬

‭ AJ on Twitter:‬‭ https://twitter.com/SEO‬‭ Botify AI Survey:‬

‭ https://www.botify.com/blog/marketing-leaders-want-to-meet-ai-search-head-on-new-surve‬y-results‬

‭ How Many People Search on Google?:‬

‭ https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-se‬arch-verticals-do-they-use‬

‭ IndexNow:‬‭ https://www.bing.com/indexnow‬

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

07 Oct 2024Mastering Content Strategy During Election Season with Emily Campbell-Snidal00:13:23

This week on Content & Conversation, Ross and Emily Campbell-Snidal, VP of Content Marketing at Siege Media, explore how brands can craft effective content strategies during election season.

 

Show Notes:

0:00 Election Strategies and Content Creation
2:48 Rethinking Content Calendars
4:37 Leveraging Current Events for Engagement
7:21 Updating Existing Content for Relevance
10:04 Navigating Political Topics with Neutrality
12:57 Long-Term Strategy Amidst Short-Term Events

Show Links:

 

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

03 Oct 2022Enterprise Real Estate SEO w/ Kristan Bauer00:43:12

Show Notes:

  • 00:10: Welcome, Kristan Bauer, Founder and SEO Consultant, Conifr
  • 00:41: Navigating low-percentage branded traffic
  • 7:32: The benefits of a localized site architecture
  • 9:37: Is duplicate content bad for real estate?
  • 13:39: AI-generated content’s role in real estate SEO
  • 15:45: How to guide client’s on link acquisition
  • 18:00: The ideal in-house team structure
  • 20:10: Traffic vs. lead conversion SEO (Movato)
  • 25:29: Go-to SEO strategies for enterprise real estate companies
  • 30:40: Localized keyword optimization
  • 33:09: Final tips, tactics, and recommended tools (Botify, seoClarity)
  • 39:14: Kristan’s predictions for the future of real estate and SEO

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

02 May 2024The Optimal In-House Team Structure00:15:35

Show Notes:

  • 0:24: Exploring the optional internal team structure for content marketing 
  • 1:18: Why in-house Content Marketing Managers are the most effective 
  • 2:59: The role of SEO Managers in driving success (ideally) 
  • 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth 
  • 5:19: The importance of consistency in brand voice and tone with freelancers 
  • 6:50: Ross’ perfect in-house team structure 
  • 9:02: The pros and cons of Founder/CEO involvement 
  • 11:58: How to navigate the challenges of in-house SEO management 
  • 13:35: Closing insights

Show Links

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

18 Oct 2022The Biggest Threat to SEO w/ AJ Kohn00:50:29

Show Notes:

  • 00:10: Welcome, AJ Kohn, Founder, Blind Five Year Old
  • 00:42: The current threat to SEO
  • 5:33: What’s causing hesitation towards SEO?
  • 7:30: SEO measurement and A/B testing
  • 9:25: Data-informed vs. data-driven culture
  • 15:38: Potential solutions for SEO resistance
  • 19:35: How to quantify SEO impact for clients
  • 28:03: The rapid growth of long-tail search
  • 36:10: Google’s featured snippets, good or bad for SEO?
  • 40:02: AJ’s seoClarity review
  • 42:10: What AJ learned in 2022

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

27 Oct 2020How to Execute SEO-Driven Content Marketing with Neville Medhora00:58:01

Show Notes:

  • 3:24: Are links and content really all that’s needed for SEO?
  • 8:11: The danger in relying on SEO hacks and loopholes
  • 10:15: Copywriting vs. content marketing
  • 13:15: Our outreach process including open rate and placement rates
  • 20:54: How to do content marketing at scale and still ensure quality
  • 24:39: Our preferred SEO and content marketing tools
  • 31:03: Refreshing content vs. killing a page
  • 38:00: Idea of “collaborative copy”
  • 41:30: The risk of content mills
  • 43:44: How to take simple topics and turn it into a link engine
  • 46:35: The Gary Vaynerchuk model and repurposing content
  • 50:45: Our YouTube strategy

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

04 Nov 2020What You Need to Know About E-A-T with Lily Ray00:29:32

Show Notes:

  • 00:53: Debunking common E-A-T myths
  • 2:10: How does E-A-T relate to the Medic Update?
  • 4:25: What should you focus on for E-A-T if you’re in YMYL?
  • 7:12: Realistic timelines to see outcomes from E-A-T related changes
  • 9:50: Getting buy-in for E-A-T changes
  • 10:45: Does domain authority and brand recognition matter more with E-A-T?
  • 15:57: Is it realistic to expect to outrank .gov sites now?
  • 20:37: How to balance E-A-T with a company’s mission
  • 23:08: Unique or unexpected methods of showcasing E-A-T
  • 27:33: What keeps you up at night with E-A-T?

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

10 Nov 2020On SERP Suggestions for Content Marketers00:16:56

Show Notes:

  • 00:25: Why you should look at search clicks, not search volume for ideas
  • 3:30: Tips for capturing the featured snippet
  • 6:22: Anticipating organic traffic drops even if you capture the featured snippet
  • 7:50: Refreshing and testing title tags to attract clicks on SERP
  • 11:26: Do rich snippets improve rankings?
  • 14:26: How to capture People Also Ask boxes

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

17 Nov 2020SEO + Content Roadmap for Low Authority Sites00:14:45

Show Notes:

  • 00:38: How to evaluate keywords (and find them) when just starting out
  • 4:07: Finding lower competition terms
  • 5:13: Why passive link building is even more important for lower authority sites
  • 7:06: When buyer personas ≠ linkable audience
  • 8:03: Understanding authority and credibility when link building
  • 10:00: Building out a “hero asset” to carry your content strategy
  • 11:51: How to balance a blog design that scales

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

24 Nov 2020Recapping the Best Time and Day to Send Emails00:13:31

Show Notes:

  • 00:21: Summary of findings and methodology
  • 2:01: What we found across open rate, click rate and reply rate
  • 3:26: Our theories on why open rate sharply declines during the week
  • 6:22: What we’re changing with our outreach after this analysis
  • 9:33: Why send day and time isn’t the only thing you should be focusing on

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

01 Dec 2020How to Pivot a Content Strategy: Lessons from Siege Media00:26:30

Show Notes:

  • 1:23: How we approached content creation without link building and the results of that
  • 2:00: Is it possible for an agency to outrank a SaaS brand?
  • 3:04: Keyword strategy after evaluating new and old content
  • 5:35: Thinking through B2B content marketing for niche industries (like us!)
  • 6:48: How we evaluate our domain authority to the competition
  • 8:45: Balancing content creation for different levels of decision makers
  • 10:00: How companies are propping up their domain authority via acquisitions
  • 12:07: Thinking outside the /blog/ for content creation
  • 17:10: Looking at content types that make us unique
  • 19:00: Balancing your unique value proposition and not getting pigeonholed
  • 22:33: Bringing multiple team members into your B2B content marketing

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

15 Dec 2020Who Should You Pitch at Big Publications?00:24:40

Show Notes:

  • 1:40: How to think about pitching titles at different media types
  • 2:30: Is there a typical “newsroom” make up?
  • 3:00: What editors, managing editors, staff editors and more do
  • 6:15: Pitching print vs. digital and different titles you’ll run in to
  • 7:45: Considering national vs. regional vs. local media
  • 9:20: Byline attribution in media
  • 11:00: Emailing “tips@” when you have no other option
  • 12:12: Is television a good avenue for link building?
  • 16:46: Is radio a good avenue for link building?
  • 20:34: How to handle pitching freelancers or contributors

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

30 Dec 2020Personal Finance Content Marketing with Alli Berry of The Motley Fool00:28:13

Show Notes:

  • 00:30: Alli’s start and how she landed at Motley Fool
  • 1:45: How Motley Fool structures content and editorial
  • 3:05: Balancing focus between evergreen content vs. news
  • 4:45: How breaking news can inform traffic to evergreen topics
  • 5:50: Collaborating with the news team
  • 6:33: Deciding what content gets top navigation, homepage and similar high priority real estate
  • 10:12: How to explain complex financial topics to beginner audiences
  • 12:21: Recommendations for new or early stage personal finance sites
  • 15:32: Influencer marketing for The Motley Fool
  • 16:24: E-A-T, syndication and existing reporter influence
  • 17:34: How to scale content refreshes and revamps
  • 21:00: Using Google Trends to inform keyword research
  • 23:39: How COVID has impacted the content at Motley Fool
  • 26:00: An AMP rant

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

06 Jan 2021SEO Stuff to Stop Worrying About00:12:39

Show Notes:

  • 00:28: How “rating” tools like Yoast, Clearscope, Lighthouse and more shouldn’t be the main focus
  • 3:09: How SERP features negatively impact you and your competitors
  • 4:52: Asking for “word count” as a baseline indicator of quality content
  • 7:00: Our thoughts on technical text analysis like TFIDF, LSI and more
  • 8:11: Thoughts on linking root domain authority vs. relevancy
  • 10:00: Balancing internal linking with UX and user journey

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

19 Jan 20215 SEO Experts Share Predictions for 202100:20:50

Show Notes:

  • 1:04: Cyrus Shepard, Founder of Zyppy | How Core Web Vitals, passage indexing and engagement will impact both ranking signals and click-through rates
  • 2:20: Mike King, Managing Director & Founder of iPullRank | Is Core Web Vitals all hype? What to focus on instead
  • 7:46: Aleyda Solis, International Mobile SEO Consultant, Founder of Remoters.net | The importance of visual search
  • 11:16: How Google vs. Apple affects outcomes internationally
  • 12:20: Rand Fishkin, Co-Founder & CEO of Sparktoro | Brand identity vs. link building
  • 13:15: What is a good link signal vs. a bad link signal?
  • 15:11: Kevin Indig, Director of SEO at Shopify | Why Google’s increase in SERP features will affect rankings and traffic

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

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