Content Amplification Podcast (Shaun Whynacht)

Failure is a part of life, business, and the world. In order to have success, there needs to be a failure. Otherwise, what is success but not the opposite of failure?

This episode Jody & Shaun dive into how failure can shape the what you do in your business.

Follow Up, Follow Up, Follow Up. These are essentially the 3 steps to success in growing your business.

In this episode, we talk about how you should focus on follow up with your clients and prospects.

https://www.bluecowmarketing.ca/automate/

In this episode, we delve into the significance of identifying the various stages of the customer journey. We emphasize the importance of tailoring messaging, content, and communication to effectively engage and nurture leads throughout their journey. This insightful discussion serves as the first part of a compelling six-part series. Stay tuned for next week’s episode, where we explore the topic of recognizing touchpoints and interactions along the customer journey.

Your content ideas are everywhere in your business. When you start to become aware to it and condition yourself to document them as they happen, you will have a never ending library of content to pull from when it comes time to make your next piece of awesome content.

In this episode, host Shaun Whynacht sits down with Amy and Tim, a husband-and-wife duo who have achieved incredible success in the world of network marketing. Together, they’ve built a multi-million dollar business while navigating the unique challenges of working as a couple.

From Amy’s early struggles in network marketing to the pivotal moment that sparked their rise to the top, this episode covers their entire journey. You’ll hear how they balanced family life with growing a business, how Tim went from skeptic to supporter, and why they recently decided to take the risk of leaving their established company to start fresh with Farmasi. Plus, Amy and Tim share their top tips for anyone looking to break into network marketing or find success in their own entrepreneurial ventures.

Key Takeaways:

• What network marketing is and how it works.
• The struggles Amy faced in her early years, and what eventually led to her breakthrough.
• Tim’s transition from doubting husband to supportive partner and full-time business collaborator.
• The importance of believing in the products you sell and understanding your compensation plan.
• Tips for balancing marriage, family, and a growing business.
• Why they recently left their successful company to start a new journey with Farmasi.

Timestamps:

• [00:00] Introduction to the episode and Amy and Tim’s background.
• [02:00] What is network marketing? Amy and Tim explain.
• [07:30] Amy’s 17-year journey in network marketing before her breakthrough.
• [11:00] Tim’s initial doubts and how Amy’s growing success changed his perspective.
• [14:30] Keys to success in network marketing: belief in the product, knowing the comp plan, and setting boundaries.
• [18:00] Balancing work and personal life: How Amy and Tim manage marriage and business.
• [23:30] Why they left their established company for a new opportunity with Farmasi.
• [28:00] Advice for anyone looking to get started in network marketing.
• [30:00] Closing thoughts and where to find Amy and Tim online.
• 
  

Resources Mentioned:

• Tim and Amy’s Website

At the root of your ability to scale your business is your mind. The way you think about yourself, your business and what you have to offer others can be greatly increased by resetting your mindset each and every morning.

This is something we aren't conditioned to do naturally as humans, but when it's practiced repeatedly you brain begins to take it as something that is normal. 

In this episode I challenge you to think differently about you, your business and your lifestyle. Take the time to listen to what I have to say and do the exercise I prescribe at the end. 

Today's guest is Tyler Hayden, he is a professional speaker, coach, and trainer who has self-published 26 books in 26 years.

He is here to share his experience and tips on how you can leverage the power of self-publishing to grow your business and brand.

Learn more from him at https://www.tylerhayden.com

Learn more about eWebinar at https://www.bluecowmarketing.ca/ewebinar

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.

https://beyondbook.co/

You've heard it many times that content is king. While this is true, it's not the only thing that makes it king. Quality content is the ultimate king.

James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. 

James and I had a great conversation about this very topic on today's episode.

One of the shortcomings of running facebook ads without fully understanding the metrics is that you can't make informed decisions if you don't know what you're looking at, or don't know where to find that information.

In this episode, Shaun sits down with Jacqueline from Behind the Design Co., who shares her transformative journey from a 15-year corporate marketing career to helping creative entrepreneurs build profitable businesses. Jacqueline opens up about her pivot from marketing into interior design and how her experience in both industries inspired her to create a unique program for entrepreneurs who want to turn their hobbies into sustainable businesses.

Listen in as Jacqueline reveals her three-pillar framework for success:

• Mindset Mastery: Why understanding your mindset and overcoming hidden mental blocks can be the game-changer for business growth.
• Systemizing for Success: How establishing systems and processes can prevent burnout and help solopreneurs work smarter, not harder.
• Building Supportive Habits: The small but powerful habits that keep businesses running smoothly and allow entrepreneurs to scale.

Jacqueline shares practical advice on how to focus your marketing efforts, the power of asking for help, and tips on creating an exceptional client experience. Whether you’re just starting out or feel stuck in your business, this episode is packed with actionable strategies to help you grow with intention.

Website: https://www.behindthedesignco.com

Instagram: https://www.instagram.com/behindthedesignco/  

LinkedIn: https://www.linkedin.com/company/behind-the-design/

Brenden is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose driven entrepreneurs on how to master their message and share their ideas with the world.

Welcome to this episode of the Content Amplification podcast titled "The Human Advantage: Unleashing the Power of Story in Business," 

In this episode, your host Shaun Whynacht sits down with a special guest, Mark Carpenter, acclaimed author of "Master Storytelling," to delve into the profound impact of storytelling on business success.

In a world where the focus often drifts toward productivity and efficiency, we tend to overlook the significance of human connection and engagement. However, Mark and Shaun firmly believe that the power of storytelling has the potential to bridge this gap and unlock a new level of business growth.

Together, they explore the various aspects of storytelling and how it applies to the corporate landscape. From captivating anecdotes to relatable narratives, stories have an incredible ability to captivate and engage both employees and clients. By incorporating storytelling techniques, leaders can create an environment where their teams feel connected, motivated, and inspired.

But where does one begin the storytelling process in business? Join Shaun and Mark as they share practical tips and strategies for initiating storytelling initiatives within organizations. They discuss the importance of authenticity, finding the right narratives, and crafting compelling messages that resonate with the target audience.

Download the Free Gift from Mark: 

https://master-storytelling.com/podcastgift/

As an author of five business books, the host of multiple podcasts, and the co-founder of an international digital marketing firm, Matt Rouse is a leading expert in the field of digital marketing. In this podcast episode, Matt shares his insights on how businesses can improve their marketing strategies in today's digital landscape. Specifically, he discusses how social networks are constantly changing their algorithms to determine what content to spread and how businesses can leverage these changes to reach a wider audience. Additionally, Matt talks about the impact of artificial intelligence on marketing and how businesses can use AI technologies to optimize their marketing campaigns.

Matt also drops a little-known fact about dinosaurs that will make you seem like an expert the next time you go to your in-laws for supper.

Overall, this podcast episode is a must-listen for anyone looking to improve their digital marketing strategies. Matt's extensive knowledge and experience in the field make him an excellent resource for businesses looking to increase their online presence and revenue.

In this captivating episode, we sit down with Ashley de Tello, the founder and CEO of de Tello Publishing, to discuss the critical role your message plays in building a powerful brand. With her extensive background in international relations, economics, and political science, Ashley is passionate about making complex topics accessible and enjoyable for everyone. Her team of exceptional writers and editors shares this passion, working tirelessly to help entrepreneurs and aspiring authors transform their ideas into engaging books and creative content.

Key Takeaways:

• Discover why creating and publishing result-driven content requires a strategic approach, robust support, and well-defined systems.
• Learn why your message is the cornerstone of your brand and the consequences of neglecting it or entrusting it to unqualified freelancers.
• Uncover the true power of your message and how, with determination and discipline, it can become an invaluable asset that fuels your growth, solidifies your impact, and propels you forward.
• Gain practical insights on investing in your message to reap long-term dividends.

Don't miss this enlightening conversation with publishing powerhouse Ashley de Tello. Tune in now to learn how to harness the power of your message and build an unshakeable foundation for your brand!

• https://www.facebook.com/deTelloPublishing
• detellopublishing.com
• https://www.instagram.com/detellopublishing/

Gabe is a real estate investor and two time podcast host at The Real Estate Investing Club and Pursuing Greatness podcasts.

Located in Seattle he shares with us today lessons learned in marketing to get to where his is right now.

Free Offer: Grab an eBook and free Real Estate Investing Bundle at https://www.therealestateinvestingclub.com/real-estate-wealth-book

The biggest breakdown that happens in the growing of an email list is....THE EMAILS.

Yeah I know right! you have all the intentions of building your list and you then have an auto reply thanking them for subscribing but then what...nothing. 

You draw a blank, you don't know what to say and it leaves you standing around like "Steve Urkel" from the 90's sitcom Family Matters saying "Did I Do That?"

Well in fact you didn't do that...you did nothing.

Let's change that right now and spend the next 23 minutes listening to what the "Fresh Princess of Email" can teach you about creating emails that convert to sales.

Get her offer here: 

https://lizwilcox.samcart.com/products/20-min-newsletters-homepage/

David Pérez a Podcast Producer and the host of the Audience Coach podcast, A show that helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses.

David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thousand episodes.

David currently lives in Colombia, in a city where summer lasts all year round. He’s the dad of two kids and considers himself a lifelong learner.

https://audiencecoach.com/resources/

Allan Miles is a serial entrepreneur 5,6 & 7 fig business builder, Dad to 5 incredible children. Organic marketing, sales and process lover. Committed to helping 20,000 entrepreneurs grow, stabilize and scale their online businesses this year.

Learn more at: https://Allanmiles.com

We had a last minute reschedule of our guest for today's episode, so Jody decided, why not interview the host of the show.

We flipped roles and Shaun was the guest as Jody asked all the questions.

We talked about the Blue Cow Marketing Journey and what challenges Shaun had to overcome in business over the last 40 years.

(There was also a bald joke in there too - Thanks Jody)

When developing a product whether it be a service, product, or course, you should look at an MVP format. Minimal Viable Product will help you not waste time but allow your customers to shape the direction and need for what you "think" they want.

In this episode, we speak with Adrian Tobey from Groundhogg.io about this very process.

Welcome to "The Content Amplification Podcast," hosted by Shaun Whynacht. In this episode, titled "Shake The Snowglobe & Stand Out In Your Content," we dive into the challenges of creating impactful content in the digital age. Join us as we explore strategies to overcome discomfort and spark meaningful discussions in the online world.

Shaun Whynacht, a seasoned content creator, shares his personal experiences and insights on navigating the ever-changing landscape of online platforms. He understands the discomfort that arises when sharing opinions and putting oneself out there, but emphasizes the importance of embracing these challenges to amplify your content.

Using the metaphor of shaking a snowglobe, Shaun illustrates how standing out from the competition requires shaking up the status quo. By stepping outside your comfort zone and offering unique perspectives, you can capture attention and cut through the noise. However, Shaun also addresses the vulnerabilities that come with standing out, including negative comments and opposition.

Through real-life examples from his TikTok journey, Shaun shares how he has sparked discussions and attracted both support and criticism. He highlights the significance of creating content that adds value to your audience while being open to different viewpoints. Shaun provides practical strategies for handling negativity, such as responding with gratitude and avoiding unnecessary conflicts.

Join us on "The Content Amplification Podcast" as we explore the power of shaking the snowglobe of content creation. Discover how you can confidently stand out, initiate meaningful conversations, and establish yourself as a thought leader in your industry. If you're ready to amplify your content and make a lasting impact, this episode is a must-listen.

Tune in to "Shake The Snowglobe & Stand Out In Your Content" with Shaun Whynacht and get inspired to take your content creation to new heights. Let's explore the opportunities that lie outside your comfort zone and embrace the power of standing out in the digital realm.

Do you feel disorganized in your business, in your marketing. Can't find out where you are at with your projects?

This disorganization is killing your productivity and your bottom line.

The everlasting debate about SEO is that, does it make a difference with the way the internet is working. Do you really have control to make a difference in how your content shows up unless you have a super crazy budget and a team of stealth ninjas behind you?

Great question. Today's guest is Jason Berkowitz from breaktheweb.agency and we dive into some very valuable SEO topics in the show.

Resources mentioned in the show.

Our sponsor: EWebinar - https://www.ewebinar.com

Our Tools

https://www.bluecowmarketing.ca/tools

About my guest:

Meera is an email marketing strategist and 3X Amazon Best-selling Author of the books The One Hour Content Plan, The Blog Startup & But I’m not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year old daughter.

https://www.meerakothand.com/

IG: https://www.instagram.com/meerakothand/?hl=en

FB: https://www.facebook.com/meerakothand/

Key Points Discussed:

1. Early Start of Black Friday Sales: The episode begins with an observation on how Black Friday sales now start early, expanding beyond a single day to encompass an entire week or more.
2. Psychology of Black Friday: The host delves into the psychological aspects of Black Friday, highlighting how deep discounts create a sense of scarcity and urgency. This is exemplified by limited-quantity offers, which are a common tactic used by retailers.
3. Loss Leaders and Consumer Behavior: The discussion moves to the concept of loss leaders used by large retailers, where high discounts on popular items are used to draw customers in, hoping they purchase other full-priced items.
4. Consumer Frenzy and Safety Concerns: The podcast touches on the extreme consumer behavior often seen during Black Friday sales, including dangerous situations like stampedes.
5. Challenges for Small Businesses: The host challenges small business owners to reconsider jumping on the Black Friday bandwagon, especially given the difficulty of competing with large retailers on price.
6. Bandwagon Effect and FOMO: The episode discusses the bandwagon effect and the fear of missing out (FOMO), which are powerful drivers of consumer behavior during sales like Black Friday.
7. Perceived Value and Pricing Strategies: The host talks about the concept of perceived value in pricing and how it can be used effectively in sales strategies.
8. Financial Impact on Small Businesses: There's a focus on the financial implications for small businesses participating in Black Friday, emphasizing the need to balance attractive discounts with maintaining healthy profit margins.
9. Differentiation Strategies: The podcast suggests alternative strategies for small businesses, like community engagement, personalized services, and value-added offerings instead of deep discounts.
10. Post-Black Friday Strategies: The importance of strategies for the period after Black Friday is highlighted, including follow-up marketing and leveraging consumer data to prepare for the rest of the holiday season.
11. Inventory and Supply Chain Management: The host advises careful consideration of inventory and supply chain management, especially in light of potential high demand during the sale period.
12. Leveraging Consumer Attention: The episode concludes with advice on leveraging the heightened consumer attention during Black Friday, even if a business chooses not to offer significant discounts. This includes effective email marketing and strategic product offerings.

Conclusion: The podcast emphasizes that while Black Friday is a significant retail event, small businesses don't necessarily have to conform to the standard practices of deep discounting to capitalize on this period. Instead, they can employ alternative strategies that align better with their business model and customer base.

Summer is just about over and it's now time to begin to think about December.

Many businesses owners wait too long to plan their holiday promotions and that leads to less than creative ideas, rush and stress.

In this episode we talk about this very topic.

To automate your business go to: https://www.bluecowmarketing.ca/automate

It's OK to use other people's content on your social channels. I know it feels like cheating, but in reality you're just doing what everyone else is doing and the only difference is that you're being honest about it. Do you think any of those big companies are making their own videos? No way! They all buy them from stock footage sites. You can too, and nobody will ever know unless they do a deep dive into your YouTube channel.

In this episode we talk about how to use OPC (Other People's Content) in your social calendar.

Want an amazing tool to schedule your social media? Go to https://www.bluecowmarketing.ca/socialconnect

An experience with my son this morning got me thinking about beliefs and what they mean in your content and your business.

Do you truly believe that what you are putting out into the world is or can make a difference? 

Do you believe that when you wake up and put your feet on the floor each and every day that you are positively impacting the lives of others?

In this episode we dive into your beliefs as well as how you should view the content that you are creating.

Resources mentioned:

https://youtube.com/bluecowmarketing

https://www.bluecowmarketing.ca/tools

https://www.blackstarwealth.com

https://www.totalwealthaccelerator.com

THIS EPISODE IS SPONSORED BY

eWebinar: https://www.bluecowmarketing.ca/ewebinar

In this episode, I sit down with Amy Ritell from Intwinely.com to explore the intricate relationship between customer experience and business operations. We delve into the importance of improving every micro step of the customer journey, how to identify disconnects within your organization, and why it's crucial to empower employees to enhance the overall customer experience. Amy shares her insights on trends in customer experience, the role of technology like AI, and real success stories that highlight the value of investing in CX. If you're looking to boost your ROI and bottom line by optimizing your customer experience, this episode is a must-listen.

You have an Instagram account and you want to use it to grow your sales? Do you keep posting about a sale? NO.

In this episode, Shaun talks about ways to build interest in your product, service and brand without being a cheesy salesperson on Instagram.

Last week I helped a client set up and launch their virtual event. The results of the email nurture were interesting to me and I want to share them with you in this episode.

There are many tasks you're doing in your business each and every day, week and month that can be automated.

Once automated you will gain back that time to focus on more revenue-generating activities.

Want to talk about getting automation to work for your business?

Go to: https://www.bluecowmarketing.ca/automate

If you're always trying to up your game and provide the most you can for clients, outdoing the previous client experience that's great. However, it needs to be consistent.

Consistently trumps anything one off exceptional.

There are a lot of different microphones you could use when starting out, but not all of them are good for your application.

In this episode, I'll give you a run down on what to think about when getting started.

Consumers are very savvy these days when it comes to seeing through marketing BS. 

It's becoming harder and harder to get them to feel like you are being authentic. 

In this episode, I talk about the importance of reviews and how to approach your outreach in a way that doesn't feel like a sleezy used car salesman (sorry to all the sleezy used car salespeople...)

Link to E-Webinar: https://www.ewebinar.com?via=shaunwhynacht

Link to NiceJob: https://nicejob.grsm.io/ShaunWhynacht

Link to Keap Demo: https://www.bluecowmarketing.ca/keapdemo

In this episode, we dive deep into the world of podcasting with Jeremy, the founder of Command Your Brand. Jeremy shares his fascinating journey from studying the Roman Empire to becoming a podcasting expert. We explore the evolution of the podcasting landscape, essential strategies for new podcasters, and the best practices for promoting your show effectively. Whether you’re looking to start a podcast or improve your current one, Jeremy’s insights are invaluable.

Key Topics Discussed:

Jeremy’s Background:

• Transition from teaching to podcasting.

• Founding Command Your Brand in 2016.

• Early success in podcasting and the growth of the industry.

Starting a Podcast Today:

• Importance of niching down.

• The necessity of a long-term commitment.

• Adapting to changes in the podcasting ecosystem.

Podcast Formats and Business Integration:

• Different formats and their benefits.

• Aligning your podcast with your business model.

• Creating content that provides value to listeners.

Ideal Podcast Length:

• Factors influencing podcast length.

• Adapting to listener preferences and habits.

• Using surveys to determine optimal episode duration.

YouTube and Podcasting:

• Leveraging YouTube for podcast discoverability.

• Setting up and optimizing video podcasts on YouTube.

• The benefits of live streaming episodes.

Essential Equipment and Setup:

• Jeremy’s recommended gear and setup.

• Importance of audio quality and background noise reduction.

• Lighting tips for video podcasts.

Being a Great Podcast Guest:

• Finding the right niche shows.

• Crafting your message for maximum impact.

• Effective outreach strategies for securing guest spots.

Promoting Your Podcast:

• Effective video optimization techniques.

• Utilizing tools like Taja.ai, VidIQ, and Video.ai.

• Strategies for promoting episodes across social platforms.

Command Your Brand Services:

• How Command Your Brand helps clients get on shows and produce podcasts.

• The ideal client profile for their services.

Special Offer:

Visit CommandYourEmpire.com to access a free resource packed with PR tips, podcasting insights, and tools to help you boost your company’s visibility and success. This comprehensive guide is an excellent starting point for anyone looking to dive into podcasting or enhance their current efforts.

Just because you are busy doesn't mean you are being productive. This is a common feeling people associate with productivity.

Then it's time management skills. We cover all this in today's episode also a little PC vs Mac banter at the end.

Learn more here: https://www.bluecowmarketing.ca/learn/

With the 3rd wave of the coronavirus hitting many parts of the world, even in our own back yard. Business owners are yet again feeling the impact of it. We wanted to talk about how to overcome challenges with technology and social media in your business.

Consistency is key to everything you do in life. Buy why don't we do that with our content? We should.

Our guest has taken this to a new level with emails. He sends out an email every single day to his list.

https://www.andrewbryder.com

What are you waiting for? Get your sh*t together, and get to work.

Do you want to be more productive? Productivity can seem like a really hard thing to achieve. But there are some simple steps that will make it easier for you! 

1) Write down your goals and work on them every day, no matter what! 

2) Make a schedule and stick to it as much as possible so you know when all of your tasks are due. 

3) Reward yourself after accomplishing something big with something small (like taking five minutes off or treating yourself to coffee).

Let's face it. Not all clients are a fit for you. Sometimes, it's not until you start working with them that you realize this.

All too often, people wait too long to end that relationship, sometimes never at all.

In this episode, we talk about understanding the red flags and when should you fire your client?

In this insightful episode, Shaun Whynacht sits down with LinkedIn expert Scott Aaron to explore how professionals can maximize the power of LinkedIn for client acquisition, lead generation, and business growth. Scott shares his personal journey from running health clubs to becoming a LinkedIn authority, helping professionals leverage the platform for organic growth. With over a decade of experience, Scott breaks down the key steps to optimizing your LinkedIn presence and building meaningful connections without overwhelming your audience with spammy tactics.

Key Discussion Points:

• Scott’s Entrepreneurial Journey: From running health clubs to shifting into LinkedIn consulting, Scott shares how he found his niche.
• Why LinkedIn?: Scott explains why LinkedIn is a must-use platform for business professionals looking for organic growth and how it differs from other social platforms.
• Profile Optimization: The importance of SEO on LinkedIn and how optimizing your profile with the right keywords can help you stand out.
• Building the Right Network: Strategies for connecting with potential clients and power partners who will help expand your business.
• Messaging Without Pitch-Slapping: Scott emphasizes building authentic connections through thoughtful, personalized messaging, not just pitching from the start.
• Creating Value-Driven Content: Tips on how to educate and inform your audience through engaging content, and why consistent content creation is crucial.
• Engagement Tips: How to effectively engage with other people’s content on LinkedIn and build relationships through authentic interactions.
• Avoiding Common Mistakes: Scott highlights what not to do on LinkedIn, from using automated software to joining engagement pods that hurt your reputation.

Actionable Takeaways:

1. Optimize Your Profile: Embed relevant keywords throughout your profile to improve your search visibility on LinkedIn.
2. Connect with Purpose: Focus on connecting with potential clients and power partners who align with your goals.
3. Engage Authentically: Focus on building genuine relationships by engaging with others' content and being consistent with value-driven content creation.

Resources Mentioned:

• Free LinkedIn Profile Optimizer Tool: Download Scott’s free tool to help you optimize your LinkedIn profile here.
• Upcoming Workshop: Scott’s free 5-day challenge, “Amateur to Expert in 5 Days on LinkedIn,” runs from November 4th-8th. Sign up here.

Connect with Scott Aaron:

• LinkedIn: Scott Aaron
• Website: scottaaron.net

In this episode, hosts Amy and Tonya, representing Soul Seekers Paranormal, dive into the intriguing world of paranormal investigating and spiritual services. Starting from a wellness event encounter that led them into ghost hunting, they've developed a business model around their passion for the paranormal, offering house clearings, communication with spirits, and group ghost tours. Their unique approach pairs Tonya's psychic medium skills and Amy's empathic sensitivities with technical equipment to connect with spirits. The duo also discusses their journey into recognizing their abilities, the positive and healing aspects of their investigations, and their engagement with the community through events, a strong online presence on platforms like YouTube and TikTok, and personal encounters that deepen their understanding of the spirit world. The concluding part of the episode focuses on their efforts in funding their endeavors, including a notable upcoming investigation at the Hinsdale house, and invites others to join in on their exploration of the paranormal.

00:00 Meet the Soul Seekers: Unveiling the Paranormal

00:36 The Origins and Evolution of Soul Seekers Paranormal

02:52 Exploring the Paranormal: Techniques and Experiences

03:39 Discovering Psychic Abilities and Spiritual Journeys

09:40 Engaging the Skeptics: Challenges and Triumphs

15:32 Strategic Moves: Social Media and Community Engagement

20:09 The Power of TikTok in Sharing Paranormal Stories

23:56 Upcoming Events and Seeking Sponsorships

28:10 A Heartfelt Paranormal Experience: The Henley House

33:13 Final Thoughts and Future Plans

Links of Reference:

Youtube Channel for Soul Seekers Paranormal (You will find the Henley House Video Here)

Facebook Page for Soul Seekers Paranormal

When I learned how to say NO to the things I didn't feel excited about in business or the demands I was receiving from potential clients, I was then able to gain the FREEDOM I wanted out of being an entrepreneur.

Episode Overview:

In this enlightening episode, Jeanne Omlor delves into her awe-inspiring journey from sinking deep in debt to an astonishing turnaround of making $1 million in just 17 months, and notably, without the crutch of ads. Jeanne elaborates on her organic online business growth, her experience as a business coach and consultant, and her pivot to the digital realm. Through her narrative, Jeanne demonstrates that success, even in its grandest forms, can be achieved without resorting to questionable tactics. Dive in to hear her captivating journey, rich insights, and invaluable lessons that could redefine your entrepreneurial pathway.

Time Stamps:

• [00:01:22] Journey from debt to prosperity.
• [00:04:09] Navigating age and thoughts on retirement.
• [00:07:43] Decisions from the heart.
• [00:11:33] Securing the first client authentically.
• [00:13:12] Encountering anxiety on a road trip.
• [00:16:31] Crafting an enticing offer.
• [00:19:29] The tandem of health and wealth.
• [00:23:32] Heart-driven sales approach.
• [00:26:41] A year-long building phase.

Deep Dive:

Jeanne paints a vivid picture of a time marked by emotional turmoil, where they grappled with depression and the weight of financial adversity. But instead of succumbing, Jeanne resolved to take actionable steps, realizing that mere mindset transformation wouldn't suffice; tangible action was paramount. Adopting a "beastly" and "gritty" stance, Jeanne faced challenges with unwavering resolve. The crux of their message revolves around the pivotal choice everyone faces: to endure the adversity of failure or to embrace the challenge of relentless pursuit.

In a subsequent segment, Jeanne accentuates the pivotal role of mindset in the journey to success. Drawing from personal experiences, they shed light on the interplay between action and mindset evolution. Jeanne candidly speaks about their morning rituals aimed at visualizing success, reinforcing that while challenges are inevitable, it's the chosen path that ultimately shapes outcomes.

Further enriching the conversation, Jeanne opines that genuine success is an amalgamation of mindset, emotional intelligence, and adept strategy. Recognizing potential gaps, they have curated a comprehensive program designed with specialists in varied domains. Their team includes an adept content and copy coach with a rich background from Universal Studios, a transformative mindset coach with healing abilities, and a sales coach who advocates for authentic, heart-centric sales techniques. Through their program, Jeanne seeks to holistically address the barriers to success, emphasizing that true progress isn't just about doing the work but also discerning and addressing the underlying challenges that impede growth.

Join us for this illuminating episode and uncover the secrets to Jeanne Omlor's monumental success. Your entrepreneurial journey awaits a transformative experience.

Learn More about Jeanne at https://jeanneomlor.com/

Former Elite athlete with a high “play” factor - yup - I will play any sport.... Reinvented three times.... from practicing and teaching Podiatric medicine to high school PE teacher/coach to Health and Wellness Entrepreneur.

Tina has taken her passion for being active and her willingness to not slow down and flip it into a business idea.

https://www.instagram.com/tinamargaris/

Scaling your small business doesn't have to be hard, it just needs to be smart.

In this episode, Jody and Shaun speak about the important factors that play into scaling your business.

In this podcast, we dive into the world of automation tools and how they can enhance the customer journey. Join us as we discuss the importance of choosing the right automation tools to streamline processes, improve efficiency, and create a seamless experience for your customers. We explore different types of automation tools, their features, and how they can be integrated into your existing systems. Whether you’re a business owner, marketer, or customer service professional, this podcast will provide valuable insights on selecting the perfect automation tools for your organization. Tune in and learn how to optimize your customer journey with the power of automation.

"Nobody knows Video Toaster—so I love it when someone does!" - Jenny Stiven

Dive into a whirlwind of digital nostalgia and futuristic strategies with Jenny Stiven in this episode of "The Content Amplification Podcast." From her early days wrestling with the Video Toaster to mastering the art of fandom engagement at Fox, Jenny shares her journey through the evolving landscapes of television and digital marketing. This episode is a treasure trove of insights for anyone looking to decode the secrets of audience loyalty and digital innovation. Whether you're a sci-fi geek or a marketing guru, tune in as we explore how passion, curiosity, and a touch of geekiness can transform the digital marketing playbook. Join us for a witty and insightful discussion that connects the dots between past gadgets and future strategies, proving that understanding your fans is not just good marketing—it's a superpower.

https://linkedin.com/in/jennystiven on LinkedIn | @jsstiven on X, IG & Threads | @geekwithgreyhair on TikTok

This episode is the welcome to the beginning of a journey together. We will be exploring content, how to leverage technology to make your content even more awesome, and most importantly how to amplify your reach while reducing the time needed to do that.

Join us on an insightful podcast journey as we delve into the fascinating world of customer experiences. In each episode, we explore the various touchpoints where your potential customers intersect with your business and brand. Get ready to uncover the secrets behind these collisions and discover how they shape your customer journey. From initial awareness to the final purchase decision, we’ll embark on this exploration together, unveiling key insights and strategies to enhance your customer interactions. Let’s unravel the mysteries of customer engagement and build a stronger connection between your brand and your audience. Tune in now and join us on this captivating adventure!

Delegation is a task that will be helpful in you being able to streamline and scale your business.

In this episode, we talk about this and how you can implement it.

Join us as we dive into the topic of Artificial Intelligence and its impact on the world of marketing. With advancements in technology, there is a growing concern that AI generated content may soon overtake traditional marketing methods. But what does this mean for brands, marketers and consumers? In this episode of Will AI Content Take Over The World, we will discuss the pros and cons of AI in marketing, explore the current state of AI content creation, and examine the future of this rapidly developing field. Tune in for an informative and thought-provoking conversation on the potential of AI to revolutionize the marketing world.

JASPER - https://www.bluecowmarketing.ca/recommends/jasper/

Mark is a serial entrepreneur and lover of marketing, developer of thought leadership brands and founder of Content Callout, the B2B content marketing agency.

He is the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world).

Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world and he has been referenced in Entrepreneur, Forbes, Thrive Global and many other publications.

The human brain has a part that becomes activated when it sees something externally that it considers a part of survival or reproduction.

Positioning your products this way can cause your prospects to become more alert to you and help you make more sales.

When asked what should you focus on for 2023, my guest Dmitrii Kustov quickly said, "understanding your data". His Houston based marketing firm only works with clients who is willing to put data before feelings.

We discussed that you should do in 2023, what to avoid and how this data can really make a big difference in your marketing this year.

Check out his company at: https://www.regexseo.com/

Resources Mentioned In The Show:

https://www.bluecowmarketing.ca/ewebinar

https://www.bluecowmarketing.ca/keapdemo

This is our Christmas episode, so we each have 5 gifts of the best free tools you can use in your business to help you grow.

In business you make a lot of decisions, some of them turn out well and some do not. What is it about that Gut Feeling you may have had when you made a decision that didn't turn out positively. This is your intuition.

Sunil Godse is an expert in this topic and is here on the show to help us understand how to trust the signals that will allow us to make the right decisions.

Here is a link to his website: https://www.intuitionology.com/

Selling products both online and in person is different these days. There are many different factors that come into play when someone decides to commit to a purchase.

In this episode, we speak exactly about this topic.

In episode 131 of the Content Amplification podcast, Shaun reflects on the journey of the podcast and discusses the importance of pivoting and making quick decisions in business. He shares a recent experience of connecting with a local Keap Certified partner and discusses the advantages of working with small business owners. The conversation then shifts to the evolution of content and the challenges faced by small business owners in the world of analytics and data. The host emphasizes the importance of authenticity and building strong relationships for getting referrals. He also shares his thoughts on the pitfalls of offering multiple services and the importance of focusing on your core business to better serve your clients. Finally, the host shares insights from a previous episode and his experience with the Blackstar Wealth value builder program, encouraging listeners to reassess their business strategies and leverage their time and effort for a more effective business.

In this episode, I sit down with the inspiring Bernadine, who shares her remarkable story of resilience, reinvention, and the power of knowing your “why.”

Connect on Instagram: https://www.instagram.com/your_motivationalcoach

After moving from South Africa to the U.S. with just $200, Bernadine and her husband had a choice: rebuild from scratch or let adversity win. They chose to thrive.

We dive into:

• The importance of defining your 'why' in business and life
• How Bernadine launched multiple ventures, including a gratitude journal and a coaching business
• Strategies to overcome self-doubt, fear, and uncertainty when pursuing your goals
• Why gratitude is essential for success and growth

Whether you're an entrepreneur, business leader, or someone navigating a major life change, this episode is packed with motivation, actionable advice, and real-world strategies to help you turn obstacles into opportunities.

Tune in to hear how Bernadine transformed adversity into opportunity and learn how you can do the same.

This is the last episode of 2021 and next year is right around the corner. In this episode we break down the trends you need to be aware of in 2022.

For most business owners you have the basic google analytics on your website so you can see how many people have come to your site and what pages they have visited.

You're only scratching the surface of what this can do for you.

The key is how you plan and set it up. Chris Mercer from Measurement Marketing is here to share his process on what you should be doing to improve the power of your data.

Free Toolkit: https://MeasurementMarketing.io/amplify

Our Tools: https://www.bluecowmarketing.ca/tools

E-Webinar

https://www.bluecowmarketing.ca/ewebinar

Wow, it's been almost a month since I had an episode to publish. Why? because I have been sick from Covid to the Flu and was really feeling down and out. Both physically and also with motivation.

Then this week something happened within one of my client's Keap accounts that sparked some excitement back in me and turned my outlook around.

You're not alone. You've been trying to stand out in the business world for years, but you just can't seem to do it (or at least you think you can't)

You want people to know your name and not forget what you do or who you are, but instead of that happening, they just don't even notice you at all. They see other companies with flashy logos and products that wow them as much as a new iPhone every day, so why would they care about yours? 

It's time for something different because those days when your company was thought of without any hesitation by everyone are over. It's time to stop being invisible and start making a statement - one way or another. 

In this episode, it's a topic that Jody and I are discussing.

Want to get help with your business, go to https://www.bluecowmarketing.ca

In this episode, I share a story about taking my son to the fair and how that experience has a lot of lessons parallel to running your business.

Also the importance of doing something you're still passionate about.

This episode is sponsored by: EWebinar - Learn more at https://www.bluecowmarketing.ca/ewebinar

Want to see the tools we use in our own business? Go to https://www.bluecowmarketing.ca/tools

When we get busy in our lives and our business we tend to let the things that make the biggest impact to our development slip.

We don't focus on learning new things every month to expand our minds, to gain new skills or to grow our business.

This is something I started to do and have decided to go back to focusing on.

What are you doing to better yourself?

Have you ever wondered how much more you could achieve by leveraging the collective intelligence of like-minded business professionals? In this captivating episode of The Content Amplification Podcast, I, Shaun Whynacht, dive into the transformative power of mastermind groups. Drawing from my own journey of initiating a local mastermind group, I shed light on the concept's potential to significantly amplify business growth and personal development.

Throughout the episode, I explore the nuts and bolts of forming and sustaining a mastermind group, from its structure and meeting frequency to the crucial elements that make it effective. By sharing insights into commitment, accountability, and the collective pursuit of goals, I offer listeners a practical guide to creating a supportive space where challenges are addressed, and successes are celebrated together.

Emphasizing the core values of confidentiality, trust, and authenticity, I advocate for creating an environment where members can openly share and be their authentic selves. This episode is not just a discussion; it's a call to action for small business owners, professionals, and anyone eager to elevate their business strategy through collaboration and shared wisdom.

If you're ready to explore how you can drive meaningful progress and achieve your business aspirations by harnessing the power of a mastermind group, this episode is for you. Join me as we delve into the art of building success together, and discover how establishing your own mastermind group can be a game-changer for your business and personal growth.

In this podcast episode, Shaun Whynacht interviews Dana Ritchie, the founder of PaladinID, a company that helps businesses with their labeling needs. They discuss the importance of labels in various aspects of a business and the challenges associated with them. Dana shares his expertise in the labeling industry, emphasizing the need to consider factors like durability, application methods, and color requirements when choosing labels. He recounts a story where his team developed a specialized ink formulation to solve a client's unique labeling problem, highlighting their commitment to finding solutions. Dana also explains the use of labels in warehouse settings and the advancements in on-demand printing technology. Listeners interested in optimizing their labeling processes can schedule a free discovery call with PaladinID through their website.

https://www.paladinid.com

We see it all too often, business owners are ignoring their social media. Not putting enough attention into it because they don't think it has value or will give them a return.

This is a BIG MISTAKE. You NEED to have a social presence.

Book Your Social Consult Here: https://keap.app/booking/jodyreid/social-media-onboarding

In this episode, I speak with Scott Moran, Co-founder of SamCart. We discuss the proper way to approach digital products in your business and what's holding you back from growing your bottom line without them.

Get a demo of SamCart Here : https://shaunwhynacht.com/recommends/samcart-demo/

Check out CreatorU: https://shaunwhynacht.com/recommends/samcart-creatoru/

===================

This podcast is sponsored by eWebinar | Designed for customer success and marketing teams, eWebinar delivers the perfect webinar again and again, without you there.

Learn More: https://www.ewebinar.com?via=shaunwhynacht

There is not excuse these days for not understanding what your audience wants.

Today's guest is Mike Maynard, founder of NapierB2B.

Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.

There are 12 stages to intimacy and the way you work with leads to prospect to clients have a very close connection to these 12 stages. 

https://www.noblechoices.org/12-stages-of-intimacy/

What is SEO and how do you start to understand all the pieces that go along with it. In this episode I speak with Brandon Leibowitz an SEO expert who breaks down what you need to know about SEO.

Brandon Leibowitz runs and operate SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

Get his free masterclass: https://seooptimizers.com/gift/

The first 7 days you get a new client is absolutely key to making them love their experience with you. Plus it greatly impacts the chances they refer you and stick around long term.

In this episode, I share an experience I recently had with my chamber of commerce and how they missed a huge opportunity to make my new member experience great.

Hey I had a really interesting chat with a potential client about the role of AI and automation in business. We got into whether AI can ever replace the human touch and how businesses can find that sweet spot between being efficient and staying personal.

I brought up some great points and shared a practical example of how tools like ChatGPT can make tasks like proposal writing a breeze, saving time without sacrificing quality. By the end of our conversation, we were weighing the downsides of using AI in business, but it was clear how much more productive and cost-effective these technologies can make us.

Here’s a quick breakdown of what we covered:

• 00:00 A Realization Moment: The Impact of Words
• 00:27 The Old School vs. AI Debate
• 01:09 The Practicality of AI in Business Operations
• 02:18 AI's Efficiency in Task Management
• 03:50 A Personal Experience: AI Transforming Business Proposals
• 05:03 The Unmatched Speed and Precision of AI in Business
• 06:25 Reflecting on the AI Advantage

I hope you enjoy the episode and find some useful takeaways for your own business.

He is an OmniContent creator, and the host of the Polymath PolyCast. Where he interviews multidisciplinary people.

https://polyinnovator.space www.pod.co/polycast

If you've been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV's decision was sexist.

This is a huge movement and a few Canadian brands have jumped on board for support.

I felt it was worth talking about it from the side of when should you use your brand to support messaging and movements.

Join us for an insightful conversation on the podcast episode “How to Increase the Value of Your Business,” where our guest, Wendy Brookhouse, shares her expertise as the creator of the Business Value Amplifier program. Whether you have plans to sell your business within the next 10 years or simply want to maximize its worth, this episode is a must-listen.

Wendy dives deep into strategies and actionable tips that can help you enhance your business value. From identifying key factors that could be holding you back to implementing effective growth strategies, Wendy’s insights are invaluable for any business owner looking to increase their company’s worth.

Through engaging discussions and practical examples, we explore various areas that contribute to the overall value of a business. We touch upon topics such as financial performance, customer base, intellectual property, operational efficiency, and more. Wendy’s wealth of knowledge allows us to uncover potential blind spots and untapped opportunities that can significantly impact your business’s value.

Tune in as we uncover proven techniques for increasing your business’s value and gain a competitive edge in today’s market. Whether you’re an aspiring entrepreneur or an established business owner, this episode offers valuable insights that can propel your venture toward greater success.

Don’t miss out on this eye-opening conversation with Wendy Brookhouse as she reveals secrets on amplifying your business’s value. Start listening now and embark on a transformative journey toward increased profitability and success!

Get your free Business Value Score at https://www.blackstarwealth.com/value

Learn about the program at https://www.blackstarwealth.com/bva

Join us on the latest episode of the Content Amplification Podcast, where we have special guests Monica Bozinov and Wendy Brookhouse. In this episode, they reveal their powerful technique on “How To Double Your Prices in 20 Minutes.” 

While buying the right products, having a great product to sell, and implementing effective marketing strategies are crucial for success, Monica and Wendy believe there is much more to achieving financial success. They share their unique approach, which is rooted in science rather than vague concepts.

During the episode, Monica guides listeners through an exercise designed to help overcome the fear and discomfort associated with raising prices. This exercise addresses the internal resistance that often holds entrepreneurs back from charging what they’re truly worth.

Tune in to discover the practical steps and mindset shifts that can help you confidently double your prices in just 20 minutes. Don’t miss this enlightening conversation that could transform your perspective on pricing and unlock your financial potential.

In this episode, we speak about your vibe online, your reputation, and how to manage this reputation.

About our Guest:

Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well-known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one. Recognized by media around the world for her 20-year campaign tht ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations.

Learn more at lamouriemedia.com

In this episode we speak with Scott Clevely from WPLifeline. 

They are a company built to take care of all the security and updates of your Wordpress website so you don't have too worry about it.

We speak about security breaches, backups and what you need to know to avoid having your most valuable marketing asset taken over (your website)

Learn more at: https://wplifeline.com/blue-cow-marketing/

The AIDA framework (Attention, Interest, Desire & Action) is a foundational way to approach your marketing.

We talk in-depth about this in this episode.

Youtube has huge potential for brand awareness and effectiveness when it comes to nurturing your audience.

In this episode we discuss the key elements you need to consider when using Youtube to drive sales for you business.

Find more helpful articles at https://bluecowmarketing.ca/learn

Society has been conditioned to consume content by scrolling (not clicking) and there are so many website out there that are not making that connection. 

You're missing out,

Stop driving cold traffic right to your offer and expecting conversions, it's not going to happen.

In this episode, I share a strategy to get better and more reliable offer conversion just by adding a few front layers to your content.

There are. variety of mistakes we see business owners making over and over that they are not aware of and they have a negative impact on their business.

In this episode, we talk about those in detail.

To learn more about automating your business go to https://www.bluecowmarketing.ca/automate

Money drives a lot of business decisions (both good and bad). That relationship and understanding of your money is key to your growth and success.

Wendy Brookhouse, founder of Black Star Wealth and creator of The Total Wealth Accelerator breaks down this money topic today and shares how she has streamlined her business model with simplicity and content.

Take the diagnostic that Wendy speaks about at https://www.totalwealthscore.com

Resignation and Evolution: A New Direction in Business

In this episode of the content amplification podcast, the host shares his recent experience of resigning from a long-term client position as a marketing automation specialist. He discusses the importance of change, growth and alignment in any entrepreneurial journey and encourages listening to your internal compass when making significant decisions. The host also provides valuable insights into the efficacy of taking a perceived step back in business, drawing an analogy with a slingshot aiming to project forward. The host, finally, encourages listeners to identify if there's anything in their business or professional life holding them back and to consider whether a resignation is necessary for future growth.

00:00 Introduction and Personal Experience

00:58 Recognizing the Need for Change

01:16 Balancing Financial Stability and Personal Growth

02:03 The Decision to Resign and Its Implications

04:10 The Benefits of Letting Go

05:31 Visualizing the Process of Change

07:07 The Importance of Alignment in Business

07:59 Closing Thoughts and Encouragement

You might be thinking, "oh I'm not really the type of person to take risks." But let me tell you something, if you are an entrepreneur then you have taken a risk. It's time for us all to stop being afraid and start taking risks because that is what will make us grow in business. 

It's hard to believe but there was once a time when people were too scared to try new things and this fearfulness led them into poverty. Nowadays, we can't afford that anymore so it's up to each one of us as individuals to get out there and take some chances with our businesses or at least know how much risk we are taking before we do anything. Let me ask you: would you rather stay safe.

To learn more about us, go to https://www.bluecowmarketing.ca

Try out Fathom at: https://www.bluecowmarketing.ca/recommends/fathom/

In this podcast episode, the speaker emphasizes the significance of AI note-takers in enhancing business productivity, especially for online meetings. The speaker argues that AI note-taking tools, such as Fathom, can save valuable time and money for small business owners by ensuring they remain fully present in meetings without the distraction of note-taking. These AI tools can accurately record meeting discussions, questions asked, and action items needed, providing a summary shortly after the meeting concludes. The speaker shares a personal endorsement of Fathom, having used it for six months and observed a substantial positive impact on business operations. The recommendation extends to trying out AI note-taking tools to improve efficiency and customer experience, with a call to action for listeners to explore Fathom through the speaker's referral link.

00:00 Unlocking Efficiency with AI Note Takers

00:44 The Value of Time in Business

01:32 Enhancing Productivity with AI in Meetings

03:29 Introducing Fathom: A Game-Changing AI Tool

04:12 Real-World Benefits and Personal Experience

04:57 Making the Case for Fathom in Your Business

07:25 Conclusion and Invitation to Explore Fathom

Going into a call with a prospect with the mindset that you need them in order to survive that month is a bad thing to do.

You need to approach your calls differently in order to success. 

This episode I teach you about this important concept shift.

The shift in email marketing is real and what you need to focus on to grow your professional business needs to change in order to better leverage email.

It's a secondary (would you like sprinkles on that ice cream) method of communication.

I explain all that in this episode.

On this episode, I'm joined with Carmine Mastropierro, a professional copywriter from Toronto Ontario. Carmine has written for Neil Patel, GQ, Forbes, and many more.

We speak about what makes great copy, what you should look for when hiring a copywriter and also some tips along the way.

Carmine can be found at www.carminemastropierro.com

Host: Shaun Whynacht

Guest: Marcel Petitpas, CEO of Parakeeto

In this episode of the podcast, Shaun Whynacht sits down with Marcel Petitpas to dive deep into one of the most challenging aspects for agencies: pricing and profitability. They discuss various pricing models, how to structure them, and the importance of aligning pricing with the value delivered to clients.

Episode Highlights:

• Introduction to Pricing & Profitability: Shaun and Marcel introduce the topic, emphasizing the importance of structuring pricing models to build a profitable agency that serves its clients effectively.
• Marcel’s Background: Marcel shares his journey from running a virtual real estate tour agency to becoming an expert in agency profitability, highlighting his experiences and lessons learned along the way.
• Different Pricing Models: Marcel outlines four main categories of pricing models for agencies:

1. Time and Materials Billing: Selling hours, days, weeks, or months.
2. Abstracted Versions of Time-Based Billing: Broader time horizons or larger buckets of team rates.
3. Flat Rate Pricing: Fixed costs for specific deliverables.
4. Value-Based Pricing: Pricing based on the value or performance outcomes delivered to clients.

• Utility of Time and Materials Billing: Marcel explains situations where time and materials billing is beneficial, especially for high-risk or undefined scope projects.
• Indicators for Changing Pricing Models: Signs that an agency might need to adjust its pricing model, such as consistently going over budget or the methodology used conflicting with the pricing structure.
• SaaS-Based Service Agencies: Insights on how agencies offering SaaS products should approach pricing, including the importance of considering pass-through costs and understanding agency gross income.
• Future Trends in Agency Pricing: Marcel shares his observations on the increasing complexity of pricing models in smaller firms and the importance of internal specialization for future agency success.
• About Parakeeto: Marcel discusses his company, Parakeeto, which provides software and services to help agencies measure and improve profitability through actionable insights based on operations data.

Resources Mentioned:

• Parakeeto Website
• On Pricing Models: https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/ 
• Toolkit: http://parakeeto.com/toolkit?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Content+Amplification+Podcast 
• For solopreneurs who want to scale a team: https://www.youtube.com/watch?v=RXaNXMzcPoY&ab_channel=SolopreneurCoach-MikeMoll 
• 
  

Connect with Marcel Petitpas:

• LinkedIn
• Twitter

Final Thoughts: Marcel leaves listeners with the encouragement to explore different pricing models and find the one that aligns best with their agency’s strengths and the value they deliver to clients.

How to Work with Parakeeto: If you’re interested in working with Parakeeto or learning more about their services, visit their website or check out their free agency profitability toolkit.

Closing: Shaun thanks Marcel for sharing his valuable insights and expertise on agency pricing and profitability, wrapping up the episode with a note of appreciation for his time and knowledge.

Tune in to this episode to gain a comprehensive understanding of how to structure your agency’s pricing model to ensure profitability and sustainable growth.

eWebinar Cofounder and CEO, Melissa Kwan, has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, she has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.

Over the last decade, Melissa has come to believe that happiness should be the foundation of one’s career, not the other way around, and that the way to achieve this is by intentionally designing one’s life.

This belief was born in part from the soul-crushing experience Melissa endured giving the same webinar over and over again while onboarding and training customers for her previous SaaS company.

She wanted to free others from the same trap by giving them a way to automate their repetitive webinars, so they could get their time back and spend it doing something else they value more instead of being tied to Zoom all the time.

Resources Mentioned

https://www.ewebinar.com/?via=shaunwhynacht

https://www.descript.com/

Johnson Emmanuel is the founder of one of the fastest-growing digital marketing agency Havanzer, with clients from around the world.

A company he took from a "one-man squad" to 50 person company.

Africa.com refers to him as the "#1 marketing magician", and his clients ( & industry leaders) refer to him as the ‘marketing genius’.

He is considered the #1 authority when it comes to engineering wildly profitable campaigns, strategies, and systems that attract affluent clients consistently.

Johnson is the marketing expert other well-known marketing experts come to when they need help with their own marketing.

His marketing strategies, systems & campaign generate well over a 100million dollars in revenue, yearly. for his clients, globally.

He is the author of the best-selling book, DEEP POCKET CLIENTS, and has been featured on countless top-ranked, top-rated business & marketing shows, around the world.

Johnson is not a marketer who talks marketing, he is actually a marketer who does marketing.

Find Johnson at https://havanzer.com

In this episode, I had an in-depth interview to learn how Amy Murphy from www.everythingamy.ca was able to grow her business over the years.

From network marketing, publishing a book, audiobook, and course, to acting and even paranormal investigating.

During this episode, you'll be inspired and understand that life is a journey and there are many ups and downs. 

To learn more go to https://www.everythingamy.ca

After 155 episodes, it’s time to close this chapter. In this heartfelt final episode, I reflect on the journey of The Content Amplification Show—from its start in November 2019 as a solo podcast to its evolution with incredible guests, co-hosting periods, and countless lessons.

This isn’t goodbye to amplifying content, but rather a pivot to focus on a new passion: marketing automation. I’m retiring this show to give my full attention to The Automation Show, where I’ll dive deep into tools, strategies, and systems to help businesses streamline and grow.

I share why this shift aligns with my business journey, how content creation will look moving forward, and how automation and amplification can work together to create even greater impact.

CHECK OUT THE NEW SHOW - https://pod.co/theautomationshow

SUBSCRIBE ON YOUTUBE

https://www.youtube.com/bluecowmarketing

If you’ve been a listener, a guest, or part of this journey in any way—thank you. Your support has meant everything. The episodes will remain available for you to revisit, and I hope you’ll join me in this new chapter by subscribing to The Automation Show.

Links to the new podcast and YouTube channel are in the show notes.

Thank you for being part of this incredible journey. Here’s to new beginnings!