Construction Marketers (Jonathan Cor)
Explorez tous les épisodes de Construction Marketers
| Date | Titre | Durée | |
|---|---|---|---|
| 11 Sep 2023 | How Construction Marketing Is About To Change..For The Better! | 00:04:39 | |
The construction industry NEEDS. MORE. CONTENT. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 18 Sep 2023 | How I Got In Construction Marketing | MY STORY | 00:03:58 | |
If you go on my LinkedIn page and scroll down to my education and work history up until 2018, you would assume I should be a full-time musician right now. Right? ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 25 Sep 2023 | Top 10 Lessons From A Construction Marketer | 00:06:21 | |
If I were to ask you, “What advice would you give to an in-house construction marketer just starting out?” ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 02 Oct 2023 | How To Build A Social Media Strategy For Your Construction Company | 00:08:10 | |
You want to build your construction company’s brand on social media but don’t know where to start? ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 09 Oct 2023 | Differences Between Residential And Commercial Construction Marketing | 00:06:16 | |
Before you begin marketing your construction company online, make sure you understand the differences between commercial and residential marketing. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 16 Oct 2023 | Do's & Don'ts for Construction Social Media | 00:09:34 | |
I’ve written thousands of social media posts over the past 5 years. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 23 Oct 2023 | EVERY Marketing Channel for Construction Companies | 00:09:41 | |
There are SO many ways to market your construction business online. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 30 Oct 2023 | How To Build A Personal Brand In Construction | 00:06:05 | |
If you’ve spent any time on LinkedIn, you’ll see what I see EVERY DAY. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 06 Nov 2023 | How To Create Gary Vee Content For YOUR Construction Company | 00:04:47 | |
Creating content is REALLY hard. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 13 Nov 2023 | How This ONE Construction Social Media Post Went VIRAL | 00:05:13 | |
I've posted construction content for over 5 years now and I NEVER thought I would post this kind of content. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 20 Nov 2023 | FOUR Construction Podcasts YOU Can Start Today | 00:05:10 | |
Have you ever thought of starting your own construction podcast? ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 27 Nov 2023 | The BEST Construction Websites Have These FOUR Qualities | 00:06:05 | |
Does your website differentiate you from your competitors? Or do you sound like the same contractor? ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 04 Dec 2023 | 7 AI Tools For Construction Marketing [Not ChatGPT] | 00:09:04 | |
Today, we'll explore seven powerful AI tools poised to transform how contractors and construction professionals approach their content needs. 1. Google's Bard: ChatGPT's Rival Google's Bard emerges as ChatGPT's strongest competitor, offering distinct advantages. It's free, accessible with a Google account, and boasts the most current data, typically within days or weeks. Integration with Google's search engine gives Bard a significant edge. Contractors can leverage Bard for various purposes, including brainstorming social media post ideas, generating blog topics, and crafting social media copywriting hooks. However, it's crucial to view Bard as a content assistant rather than a creator. 2. Copy.ai: Streamlined Blog Content Copy.ai simplifies the creation of high-quality blog posts, offering marketing-specific parameters such as titles, keywords, tone, and content goals. The tool guides users throughout the process, making it user-friendly. Plans start at $36 per month, catering to companies seeking to enhance their blog content. 3. Descript: Podcast and Video Editing Made Easy Descript is an all-in-one platform simplifying podcast and video editing through transcription. Features like voice cloning, noise removal, and audio enhancement enhance content quality. Descript offers a free plan and a Creator package starting at $12 per month for advanced features. 4. OpusClip: Short-Form Video Generation OpusClip excels in converting long-form construction content into engaging short clips with captions. It identifies compelling hooks and offers a likelihood score for virality. With 60 minutes of free content monthly, OpusClip simplifies the creation of viral short-form videos. 5. MidJourney: Realistic Image Creation MidJourney generates lifelike images from text prompts, requiring a Discord account for access. Plans start at $10 per month, offering a creative way to enhance visual content for social media, blogs, and YouTube thumbnails. 6. Remini: Image Enhancement and Headshot Generation Remini improves image quality, eliminating blur, noise, and enhancing faces and videos. It also generates realistic professional headshots. With both mobile and browser accessibility, Remini offers a free app and affordable pricing starting at $2.99 per week. 7. Soundraw: AI-Generated Music for Videos Soundraw simplifies the addition of music to construction video content. Users can select mood, genre, and length, and it generates royalty-free music with perpetual licenses, ensuring no copyright issues. Soundraw offers a free plan, with a creator plan starting at $16.00 per month for full access to its music library. In conclusion, AI tools are reshaping the construction industry's content creation and marketing landscape. These seven AI tools empower contractors and professionals to generate ideas, streamline content creation, enhance visuals, and produce captivating video content. By harnessing AI's potential, construction businesses can stay competitive, reach broader audiences, and thrive in the digital era. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 11 Dec 2023 | How To Make A Great Linkedin Profile in Construction | 00:06:11 | |
Today, we emphasize the importance of optimizing your LinkedIn profile for construction professionals to maximize networking opportunities and make a positive impression on potential connections. We provide five key qualities for building a strong LinkedIn profile: ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 18 Dec 2023 | 10 Marketing Trends For 2024 | 00:09:29 | |
Today, I've got an exciting breakdown of the top TEN construction marketing trends for 2024. The construction industry has been slow to embrace change, but it's time to shift gears and stay ahead of the game. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 08 Jan 2024 | Every Construction CEO NEEDS To Do This... | 00:05:12 | |
EVERY Construction CEO NEEDS to post content on social media. Why? It’s becoming WAY more competitive in the industry. So, CEOs who post content differentiate themselves from the rest and gain all the benefits from building a personal brand. Today, I’m breaking down my top FIVE biggest benefits Construction CEOs have when posting content on social media. And I’ll share one bonus benefit at the end of the video. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 15 Jan 2024 | 9 Ways To Get MORE Construction Content Ideas | 00:07:13 | |
People like Alex Hormozi and Gary Vaynerchuk pump out content like there's no tomorrow. And if you're anything like me, you've likely wondered, “how are they doing that? And how can I create more content, too?” Then, you think about what it takes to create content and get discouraged. So you settle for what you've been doing and continue with your life. But here's the thing: It doesn't have to be that way. You CAN create more content without feeling overwhelmed. It's 100% possible. And that's what I'm going to share with you. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 22 Jan 2024 | Your Next Construction Brand Ambassador | 00:06:08 | |
When I say the word Tesla, who comes to mind? Probably Elon Musk. And when I say the word State Farm, who comes to mind? Probably Jake from State Farm. Why does this matter? People don't do business with businesses. People do business with people. So, having a face for your construction company is a GREAT way to build trust, strengthen loyalty, expand your reach, and humanize your brand. And who wouldn't want that? ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 29 Jan 2024 | 6 Short-Form Video Ideas for Construction | 00:05:14 | |
Every contractor should post short-form video content on Instagram Reels, TikTok, YouTube Shorts, Facebook Reels, AND LinkedIn. Why? This is how people of all generations are consuming content on social media. Young, old, and everything in between. Some of you may be thinking, "But Jonathan, I have no idea what to record..." And to this, I say...there's soooo much you can post about in construction! To help you start your short-form video content journey, I'm breaking down the top 6 short-form video formats you can use in your construction company and some tips to help get you started. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 05 Feb 2024 | 5 Reasons You NEED To Post On Social Media | 00:06:19 | |
I thought I was too late to the social media content game in 2020. Why? Back in 2018, I saw content creators in construction who were crushing it on social media and thought to myself, "I feel like I can do that too!" But I never took action. In fact, between 2018 and when I started posting regularly in mid-2020, I only posted three times. As I started my content journey on social media, I had next to no engagement on any of my content. It was then that I had the thought, "I'm too late to the game. My time has passed." BUT I'm so glad I ignored that little voice. Why? Last year, my content almost hit 1 million impressions on LinkedIn alone. And here's the reality: You may feel like it's too late for you too. But the truth is that it's not too late. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 12 Feb 2024 | DON'T Make These 7 Marketing Mistakes | 00:06:36 | |
Most contractors have no marketing. And for the contractors with marketing, very few are great at it. When you think of industries that are great at marketing, you think of e-commerce companies, tech companies, and even food brands like McDonalds. The construction industry has never been considered great at marketing. But that shouldn't be the case because contractors worldwide are building some of the coolest buildings. So I decided that enough was enough. And I compiled a list of the top 7 marketing mistakes contractors make online and how you can avoid them. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 19 Feb 2024 | Top 5 Content Ideas for Women in Construction | 00:05:47 | |
40% of the construction workforce will retire by 2030. One of the most overlooked aspects in solving this labor shortage has to do with women in construction. I've seen over the years that there are women who want to work in construction. But have yet to be shown the path to joining the industry. But here's the truth: Whether it's as a carpenter on the field or a Project Executive leading some of the biggest projects in the states. There's definitely a place for more women in construction. Unfortunately, most contractors are doing very little to help attract more women into the industry. And that's where I want to help. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 26 Feb 2024 | 5 Construction CEO Social Media Ideas | 00:07:09 | |
The number one way any contractor can differentiate themselves from their competitors, position themselves as a great place to work, and show the world the type of contractor they are is by the ONE thing: Construction CEO content. There's a small group of CEOs sharing content about their story and journey in construction. And that same small group of CEOs are reaping all the benefits from having a personal brand. Benefits like building brand awareness for their company, making it easier to land new clients, and winning over the BEST talent in the industry. You've likely seen construction CEO content on social media. You've likely wanted to replicate the same strategy. But you get stuck. You begin to think, what should I post about? and the important question: will anyone care? Well, I have good news for you. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 11 Mar 2024 | How To Grow A Construction Newsletter To 1,000 Subscribers | 00:55:29 | |
The construction industry isn't great at marketing. So anytime I find someone creating content that isn't only really good, but extremely entertaining, it gets my attention right away. I got to chat with Matt Graves of Construction Yeti where we unpacked his construction newsletter strategy that has grown to over 1800+ subscribers. What's crazy is that Matt isn't a traditional marketer himself. He's a Construction Management Professional full-time. And has built Construction Yeti on the side. We also discussed marketing in construction, sharing upcoming content ideas, and even his hot take on ConTech marketing (which is a very spicy take). ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 18 Mar 2024 | How To Build A Successful Construction Podcast | 01:19:24 | |
Podcasting in construction is one of the most overlooked content platforms. Yet, it's a place where contractors can unite their office and field, cast vision, and build their culture. Considering the fight for the best talent, every contractor should do what is necessary to attract and retain the best talent. So, Alex and I got the chance to breakdown how to build a great construction podcast in today's episode. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 25 Mar 2024 | 64 Minutes of Social Media Content Advice | 01:04:07 | |
It's crazy that I have to say this in 2024 but social media works. Yet, many contractors are still dragging their feet. Writing off social media. Or calling it a waste of time. But as the industry continue to become younger, social media's impact continues to increase. The contractors that don't embrace it will be left behind. So I decided to invite Liberty Cogen on the pod to discuss social media marketing from one agency owner to another. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 01 Apr 2024 | Build Your Personal Brand In Construction | 00:56:45 | |
Building your personal brand is the best way to get new clients, land your next job, or build a network of people you never thought possible. That's what I've done, and that's what my guest has done. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 22 Apr 2024 | Attract Young Talent To Construction | 01:02:06 | |
Social media marketing is going to attract the next generation of construction workers. For the longest time, contractors have dismissed social media in construction. But as the labor shortage continues to increase, they won't have any other choice than to leverage social media to attract the next generation. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 29 Apr 2024 | How To Avoid Content Creation Burnout | 00:49:43 | |
Content creation ISN'T easy. And it took it's toll on me. So much so that I thought of quitting content creation altogether. But I didn't and today I'm sharing the changes I'm making to continue creating more content...without burning out. I also take the time to answer a question about building your personal brand. Even if you're not creating a ton of content right now, I recommend you still listen to this video. You'll learn from my mistakes so you don't have to make them too. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 06 May 2024 | Marketing Is Changing Construction | 00:59:20 | |
Marketing is how we communicate our message. Whether you're hiring. Whether you're trying to show your clients what you're capable of building. Or whether you want to bring more awareness to the trades. Marketing is one of the BEST ways to make that happen. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 13 May 2024 | Gen Z Making An Impact In Construction | 01:02:37 | |
Most young generations struggle figuring out what they want to do when they grow up. So they lean on what their parents, teachers, friends, or social media say you should do. The problem is that everyone is different. Everyone has different strengths and interests. There's no one size fits all. That's where James found himself at 15. Completely lost and not sure what he wanted to do. But he knew he needed to make some money to pay for a truck. So he got a blue collar job and it changed everything. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||
| 20 May 2024 | How To Get Construction Clients On LinkedIn | 00:57:34 | |
"Marketing doesn't work in construction" is a straight LIE. LinkedIn is not only a place where you can land new clients. But it's also a place where you can attract and retain the best talent in construction. Don't believe me? My guest, Dante Nino, has been doing this for YEARS now. He's grown his construction recruiting agency on the back of LinkedIn from posting content every day. No sales pitches. No spam. Just adding value through content. And that's what he's going to breakdown today in our conversation on Construction Marketers. ► If you need help with your social media marketing, check out my social media agency, Customer Growth! | |||