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Conscious Design Podcast™ (Ian Peterman)

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DateTitreDurée
07 Dec 2023Gabe Tavas: From Kombucha to Sustainable Wood Alternatives00:27:57

Join host Ian Peterman on Conscious Design as he welcomes Gabe Tavas, the innovative mind behind Symmetry Wood. In this episode, Gabe shares the fascinating origin story of his company, which uses bacteria to produce cellulose for creating wood-like products. This journey starts from Gabe's eye-opening experiences in Ecuador and leads to groundbreaking research in his college dorm room, where he began experimenting with kombucha cultures to produce bacterial cellulose.

Gabe discusses the challenges and triumphs of developing Symmetry Wood, from initial rough samples to winning the prestigious James Dyson Award. The conversation delves into how Symmetry Wood is tackling environmental issues with its sustainable material production, aiming to replace precious tropical hardwoods in various applications, from musical instruments to car interiors. This episode is a deep dive into the intersection of industrial design, sustainability, and innovative material science.

Learn about the potential of bacterial cellulose in replacing traditional hardwoods, the importance of sustainability in material design, and how Symmetry Wood is shaping the future of eco-friendly product development. For anyone interested in sustainable design, environmental entrepreneurship, and cutting-edge material science, this episode provides a unique perspective and inspiring insights.

Notable Moments:

  • 00:40 - Gabe Tavas Shares His Origin Story and Environmental Inspiration

  • 02:40 - Discovery of Bacterial Cellulose for Sustainable Materials

  • 09:05 - Replacing Precious Woods: Symmetry Wood's Mission

  • 11:25 - Impact of Illegal Logging and Environmental Damage

  • 12:29 - Density and Future Possibilities of Bacterial Cellulose

  • 18:27 - Exploring Applications of Pyrrhus Material

  • 22:44 - Innovations in Algae Waste Composite Boards

  • 23:31 - Bacterial Cellulose vs. Mycelium Packaging: A Comparison

  • 24:41 - Future Developments in Cellulose Technology

About Gabe Tavas:

Gabe Tavas is a biodesigner, explorer, and social entrepreneur from Chicago whose purpose in life is to empower and guide other sustainability-minded makers to protect their cultural and natural resources. He serves as the CEO of Symmetry Wood, a startup that creates wood from bacteria without cutting down trees to combat deforestation, and has a broad focus on wood conservation, food biodiversity, and river restoration.

Learn more about Gabe Tavas and Symmetry Wood here:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm:

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website:

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

16 Jun 2021Launching a Product - Who can make a prototype of my invention?00:08:57

You can make a prototype of your invention. You just need to know where to go. In this episode of Conscious Design, Ian Peterman talks about prototype shops and why they are the best choice these days. Ian talks more about a design firm. In this video, learn about the difference between a design firm and a shop. Find out some tips on how to make your prototype.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

27 May 2021Launching a Product - Should you have a second product?00:07:55

Do you need a second product? In this episode of Conscious Design, Ian Peterman talks about the benefits of having a second product. Learn the techniques in developing another product to increase your sales.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

18 Dec 2022A Mission to Remove Single-Use Plastic with Marina Tran-Vu of EQUO00:19:16

Today Ian welcomes Marina Tran-Vu, who begins by talking about her story as she got started and what she does. Marina then talks about the durability and popularity of different materials and the process of choosing on which materials to focus. Marina also talks about the products she sells and on which is the main focus and where they are trying something new. Marina talks more about the business plan for the future and who are they trying to currently sell and market their products to.

Parts:

0:00 – Guest Intro

3:29 – Materials

6:42 – Products

9:49 – Subscribe!

10:15 – Business Plan

16:41 – Guest Outro

About Marina Tran-Vu:

EQUO products are designed by harnessing the raw power of mother nature to replace single-use plastics. They are uncompromising in their mission – to provide a variety of truly eco-friendly solutions for everyday items. All of their products are 100% plastic-free, biodegradable and compostable. Simply – they’re here to rid the world of single-use plastic.

Marina Tran-Vu, a proud Vietnamese-Canadian, had the idea for EQUO in 2019. Her journey started when she went to Vietnam to help her family.

With the inspiration of trying to bridge the gap between Vietnam and the rest of the world, building a

sustainable future for her newborn nephew, working to support local economic growth and job creation

from her parent’s hometown, and the desire to raise Vietnam's profile as a global leader in sustainability and innovation, she decided to venture on her own to bring to the world truly eco-friendly solutions.

Know more about Marina and EQUO here:

https://www.prnewswire.com/news-releases/equo-raises-1-3m-usd-for-eco-friendly-options-301527918.html

https://www.linkedin.com/company/equointl/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

/////////

👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

/////////

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

17 Mar 2021Launching a Product - What do I do when I have an invention?00:07:28

Everyone has ideas and inventions, it's part of our nature. But, you may be asking yourself the question, "What do I do when I have an invention?". There are a few main paths you can take with your idea to turn it into a valuable asset. Ian Peterman talks about different paths and what you can do when you have an invention you want to pursue.



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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

/////////

Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

/////////

Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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👉Subscribe to our YouTube - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

👉Apply to join the Facebook Group - http://bit.ly/3uNkQWO

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by liking videos, sharing, and subscribing to our channel!

Thank you.

13 Jan 2022Interview with Shahira Kamal of Shahira Kamal Custom on What She Thinks Haunts the Fashion Industry Today00:43:23

Welcome to another episode of the Conscious Design Podcast and today Ian welcomes a fashion designer by the name of Shahira Kamal. In the intro she introduces some issues she thinks haunt the fashion industry today. Next, she talks more about the balance between not supporting the mass production of clothes and at the same time being able to afford and buy beautiful things, you can find use for. Shahira and Ian both talk about short term thinking and compare how it works in business and Shahira compares it to how people treat clothes and also provides an alternative to the people. Ian and Shahira then talk about how planning out what you wear and how much you buy is the golden middle road that everyone can participate on, at least in some area of life and also discuss the lack of helpful tools for such planning. Shahira then talks about which problems in the industry limit most creators and customers to embrace the more conscious approach to the problem of buying clothes. In the guest outro Shahira sums up her opinions and invites listeners to contact her.

Parts:

  • Guest Intro (0:07)
  • Frugal Wearing (6:45)
  • Short Term Thinking (15:07)
  • Planning Your Wardrobe (23:09)
  • Anti Shame (23:43)
  • Guest Outro (39:30)

About Shahira Kamal:

Shahira Kamal is a former classical pianist, now making custom/couture outerwear and motorcycle apparel in wool, leather and hemp. She loves working one-on-one with clients to make unique custom garments, but her mission extends to encompass a global perspective and an anthropological approach  towards responsible apparel production and how we relate to clothing as part of the 3D built environment. Shahira has her BS in Apparel Design/Sustainability from the Art Institute of Portland and did independent post-grad study at Central Saint Martins and London College of Fashion, London.

Know more about Shahira Kamal here:

https://www.linkedin.com/in/shahirakamalcustom/

http://www.shahirakamal.com

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Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/


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Want to work with us? Connect with us about your project:  https://www.petermanfirm.com/connect/


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/


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👉YouTube Subscribe: http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/

16 May 2024Lylo: A New Era of Eco-Friendly Laundry Innovation with Paramveer Bhachu & Joanna Power00:25:32


Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.

Notable Moments:

  • 00:25 From Shower Thought to Sustainable Solution

  • 02:12 Development Journey: Prototyping and Feedback

  • 03:36 Exploring Potential: Beyond the Student Market

  • 04:57 The Science of Shower Water Recycling

  • 06:55 Branding and Market Strategy: Building a Community

  • 09:21 Design Insights: Psychology Meets Functionality

  • 20:31 Looking Ahead: Commercialization and Impact

About Paramveer Bhachu & Joanna Power:

Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design.

Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance. 

Learn more about Paramveer Bhachu & Joanna Power and Lylo:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

17 Oct 2024Using Water To Turn Buildings Into Batteries And Cut Power Costs00:43:03

In this episode of Conscious Design, host Ian Peterman welcomes Yaron Ben Nun, the visionary founder and CTO of Nostromo Energy. Discover how this groundbreaking company is revolutionizing commercial buildings with innovative water-based energy storage systems and sustainable energy solutions. Yaron shares his inspiring journey from film director to clean energy pioneer, driven by his passion for addressing energy challenges, especially in regions where commercial cooling can consume a staggering 60% of electricity.


Nostromo Energy’s sustainable solution leverages the latent heat of water, offering an eco-friendly alternative to traditional lithium-ion batteries. Yaron reveals how this cutting-edge technology not only helps businesses save up to 15% on energy bills but also transforms commercial spaces like malls, airports, and hospitals into grid-interactive assets. This transformation plays a vital role in stabilizing power grids and promoting energy efficiency.


Notable Moments:

00:00 - Introduction and Guest Welcome

00:39 - The Origin Story of Nostromo Energy

13:33 - Transforming Commercial Buildings into Grid Assets

18:26 - Why Water-Based Storage Outshines Lithium in Urban Energy Systems

28:20 - How Water-Based Energy Systems Cut Energy Bills

34:20 - Microgrids and Hybrid Energy Solutions

40:25 - Outstanding Energy Project of 2024: Nostromo’s Award-Winning Innovation


About Yaron Ben Nun and Nostromo Energy

Yaron Ben Nun is the CTO and Founder of Nostromo Energy. He is a passionate advocate for environmental sustainability and responsible natural resource management. Before establishing Nostromo, he held key managerial roles in software companies focused on clean-tech and industrial performance. He is trained as an electrician and has been recognized as an "Energy Conservation Master" by the Israeli Ministry of National Infrastructure, Energy, and Water Resources.


Learn More about  Yaron Ben Nun and Nostromo Energy

Linkedin: https://www.linkedin.com/in/yaron-ben-nun-b044662b/

Facebook: https://www.facebook.com/p/Nostromo-Energy-100063673606168/

Youtube: https://www.youtube.com/channel/UC9mU-RH4sF9WnlQUQjQIJvw

Website: https://nostromo.energy/


We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."


If you enjoy our content, please support us by subscribing and sharing our episodes! What are your thoughts on water-based energy storage solutions? Let us know in the comments!

22 Apr 2022Interview with Carlette Bradley of The Masterpiece Project on How She Started on Coaching00:24:16

Today Ian welcomes Carlette on the show. Carlette starts off with a personal origin story and how she started with coaching. Carlette then continues to explain how she separates clients and friends but still tries to have a personal touch on both interactions. Carlette then talks about the areas she tries to help people in. Carlette and Ian share some of their personal struggles and Carlette then continues the discussion talking more about her methods of helping people. Carlette then shares her thoughts on the issue of sustainability. Carlette and Ian also discuss how humans have been able to persevere even though the world has seen some tough times and what lessons can we learn from these unfortunate experiences. In the guest outro, Carlette shares some links where she can be found and some final thoughts on the matter.

Parts:

0:00 – Guest Intro

2:10 – Personal Touch

3:26 – Focus Areas

8:08 – Approach

12:47 – Personal Sustainability

17:42 – A Lesson To Take Home

20:55 – Guest Outro

About Carlette Bradley:

Carlette Bradley, a native of Buffalo, NY., is the CEO of The Masterpiece Project; a professional and personal development consulting firm that equips purpose believers to pursue what makes them uncomfortable by disrupting old mindsets through coaching, keynote speaking and mastermind workshops. Carlette is also a Learning and Development Consultant in Univera Healthcare and co-founder of G.I.R.L.S. Sport Foundation. She is a certified John Maxwell Team coach, speaker and trainer. She is an active leader in her community and in her church, The Edison Street Community Church where she was ordained as an Elder in 2019.

Know more about Carlette and The Masterpiece Project here:

https://www.themasterpieceproject.info/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

/////////

Want to work with us? 👉 https://www.petermanfirm.com/connect/

/////////

👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

/////////

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

24 May 2021Launching a Product - How does customer acquisition impact my design?00:08:58

Does the way you get new customers impact your design? Or is it the other way around? Ian Peterman dives into discussing the relationship between sales and product design in this video. You'll learn key elements that will help create a better experience for your customers when you launch a product.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

/////////

Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

/////////

Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

08 Jun 2021Launching a Product - Is product development a cost or an investment?00:04:07

Want to know if product development is a cost or an investment? Watch the video! Ian Peterman talks about why product development is more of an investment. Learn more about what features of product development defines it as an investment. Find out how to view investments and what you can expect from these. Ian gives away tips to consider during the product development process.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

/////////

Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

/////////

Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

/////////

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

18 Nov 2022The Famous Buffer-Boomerang Technique with Richard Blank of Costa Rica's Call Center00:43:31

Welcome to another episode of Conscious Design Podcast, today Ian welcomes Richard Blank. Richard starts off by explaining what he does and what his company is based around. Richard even talks a bit about his background. Richard and Ian both discuss the importance of culture and how it shapes the business you are trying to build in the foreign country. Richard then discusses how to properly motivate employees and what techniques he uses. Richard then mentions and recommends how to treat your employees and what are some techniques he has mastered and tried out which bring him results. Richard however mentions what is important when calling customers and what needs to be said and done to make them interested in what you are selling. Richard also mentions trust and how it is built. In the guest outro Richard invites people to check him out.

Parts:

0:00 – Guest Intro

4:53 – Culture

8:26 – Motivation

14:46 – Employees

18:46 – Subscribe!

19:11 – Customers

28:48 – Trust

36:10 – Guest Outro

About Richard Blank:

Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful appropriate rhetoric, Richard shared his knowledge and trained over 10,000 bilingual telemarketers. Richard Blank has been the CEO of Costa Rica’s Call Center since 2008.

Richard holds a Bachelor’s Degree in Communication and Spanish at the University of Arizona and a certificate in language proficiency from the University of Sevilla, Spain.

Know more about Richard and Costa Rica’s Call Center here:

https://costaricascallcenter.com/en/costa-ricas-call-center-2/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

/////////

Want to be a guest? Visit: https://bit.ly/3BetCkf

/////////

Want to work with us? 👉 https://www.petermanfirm.com/connect/

/////////

👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

/////////

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

01 Jun 2021Launching a Product - What are the essential elements of successful product development?00:14:45

What are the essential elements of developing a successful product? In this new episode of Conscious Design, Ian Peterman talks about the elements for a successful product. Learn about the importance of research in this process. Find out the different types of designs and the importance of each. As you go deeper into the video, you will learn the essence of prototyping. Ian explains the importance of professional guidance when it comes to the design process and manufacturing. Find out what you need to have before selling your product.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

/////////

Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

/////////

Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

31 May 2021Launching a Product - Should I focus on improving my products or develop new ones00:12:08

Are you in a dilemma between improving your product or developing a new one? Ian Peterman gives you answers in this episode of Conscious Design. Find out how creating a new product is beneficial for your business. As much as developing a new product is good for your business, Ian gives you tips on the benefits of improving your existing products. Find out more about what you need to do with your products. Learn more about developing a new one. Either of these strategies is helpful in their ways.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

03 Oct 2024How Ocean AID Uses AI to Save Our Oceans from Ghost Gear00:42:06

What’s Happening Underwater? Join the Fight Against Ghost Gear! 

Our oceans are in crisis. Every year, an estimated 640,000 tons of ghost gear are abandoned, endangering marine life and disrupting fragile ecosystems. In this episode of Conscious Design, host Ian Peterman sits down with Andrew Polanyi, Executive Director of Ocean AID, to explore innovative solutions to this pressing issue. Join us as Andrew shares his journey from Toronto to Victoria, BC, and highlights the alarming impact of underwater plastic waste and ghost gear on our oceans. Discover how Ocean AID leverages groundbreaking sonar technology and artificial intelligence (AI) to locate and remove ghost gear while promoting sustainable practices in fisheries management and marine mammal protection. 


Tune in to see how AI is revolutionizing ocean conservation and why effective ocean management and progressive government policies are essential for a healthier planet. If you're passionate about preserving our oceans, this episode is a must-listen!


Notable Moments:

00:00 Introduction and Guest Welcome

00:32 The Origin Story of Ocean Aid

05:47 Uncovering the Hidden Problem of Ocean Plastic and Ghost Gear

10:11 How Sonar Technology Detects Underwater Hazards

15:46 Tackling Ocean Pollution with Advanced Technology

18:06 Addressing the Challenges of Lost Traps and Nets

21:46 The High Price of Lost Fishing Gear and Recovery Solutions

24:59 How OceanAid is Revolutionizing Marine Monitoring Solutions

34:30 Addressing Shoreline Pollution with AI Technology



About Ocean Aid

Ocean AID is a pre-seed B2B startup based in Victoria, BC, Canada, revolutionizing underwater object detection with our Automatic Target Recognition (ATR) system. By harnessing the power of sonar and AI, our system detects and maps underwater objects in real-time, addressing the costly, time-consuming, and expert-dependent challenges of traditional marine monitoring methods.



Learn More About Andrew Polanyi & Ocean Aid:

Linkedin: https://www.linkedin.com/in/andrew-polanyi-8a1530119/

Facebook: https://www.facebook.com/people/Ocean-AID/100094497643565/

Website: https://oceanaid.ca/



𝗙𝗜𝗡𝗗 𝗨𝗦 𝗢𝗡𝗟𝗜𝗡𝗘 🤳

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS


Visit our website: https://www.petermanfirm.com/


We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

03 Nov 2022Waste Management with Benjamin Mandos of GOT BAG00:24:20

Welcome to another episode of Conscious Design Podcast and today Ian welcomes Benjamin Mandos. Benjamin starts off with a small introduction of what they do and what his company does. Benjamin then talks more about the methods they used to extract plastic and which areas they focus on. Benjamin and Ian then talk about the waste management mistakes that also motivated Benjamin to try and change this. Benjamin then switches the topic to talk more about the specific design of his bag and the process behind it. He continues by taking a closer look at the production and design process specifically. In the guest outro Benjamin shares his final thoughts and invites the audience to check out his product.

Parts:

0:00 – Guest Intro

3:06 – Area Impact

8:28 – Waste Management

11:18 – Design

15:40 – Subscribe!

16:05 – Process

19:59 – Guest Outro

About GOT BAG:

GOT BAG is a German-based start-up that developed the world’s first backpack made of Ocean Impact Plastic in 2016. Its fabric is sourced with the company’s own ocean clean-up program in Indonesia. Thus, the minimalist, timeless backpack made of an extra durable material is not only particularly sustainable, but also a symbol of the conscious use of natural resources.

Know more about GOT BAG here:

https://got-bag.com/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

/////////

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

30 May 2021Launching a Product - How Can a Service Company Transition to a Product Company00:10:45

Make your service company more product-based. In this video, Ian Peterman talks about the importance of market research and customer input in your product’s success. Learn how observing customers is beneficial to your business growth. Ian gives you more tips on how your current customers might not be the main source of income at the moment. Know about strategies in making your service company more product-based.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

/////////

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

12 May 2021Launching a Product - How do you automate your communication with customers?00:12:48

Learn about how to start planning for your start-up idea. In this episode of Conscious Design, Ian talks about the importance of a well-thought-out goal. Find out why market research is crucial in your product development. Learn more tips on how to estimate costs and make a budget for your project.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

/////////

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

04 Nov 2021Interview with Eric Ressler of Cosmic on Making Brands More Impactful and Visible to Customers00:38:47

Today Ian interviews Eric Ressler from Cosmic. He will share some of his insights in the world of making brands more impactful and visible to the customers. Eric starts off by introducing himself and what type of business he runs. Ian and Eric then talk about how many of his clients are not NGOs, who we often associate with doing good in the world. Eric then explains also about how some B-Corps ask for his services. Ian and Eric both then discuss how you can make brands separate from each other so the consumer has a clear idea of what they are going to buy. Eric then continues to talk more about if it is alright for a non-profit to be very profitable and what’s the “limit”. Ian then asks about what the main focus area of such organization be and Eric answers with ease and Eric also continues by taking a closer look and guiding the audience through a process of initial assessment. Eric ends the episode by inviting questions and leaving important links in the description.

Parts:

  • Guest Intro (0:07)
  • Not Only NGOs (3:25)
  • B-Corps (6:00)
  • The Art of Difference (11:06)
  • Help and Profitability (18:07)
  • Activity Focus (22:12)
  • Initial Assessment (29:40)
  • Guest Outro (37:15)

About Eric Ressler and Cosmic:

Eric launched Cosmic in 2009 and has been helping organizations launch, pivot and re-invent themselves ever since. He’s led the strategic growth of Cosmic - keeping it small, responsive, professional and fun.

As Creative Director, Eric has extensive expertise in digital design, brand development, digital strategy, brand extension and brand maintenance. Over the years, he has delivered complex web and brand projects for local Santa Cruz organizations, lifestyle brands and international brands.

Know more about Eric Ressler here:

https://www.linkedin.com/in/cosmiceric/

https://www.linkedin.com/company/design-by-cosmic-inc-/

https://designbycosmic.com/

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Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/


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Want to work with us? Connect with us about your project:  https://www.petermanfirm.com/connect/


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/


/////////

👉YouTube Subscribe: http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/




15 Apr 2022Interview with Neal Collins of Latitude on His Innovations in the Real Estate Market00:38:15

Today Ian introduces Neal Collins into the show. Neal starts off by talking about his innovations in the real estate market and how he exactly got the idea. Neal then explains the concept of regenerative real estate and how it connects to the global mission of preservation. He further talks with Ian also about the future prospects and why it is more important than ever before. Neal then explores how to start persuading the real estate market to share his vision and perspective. Neal then explains how the consumer should approach this idea when buying their dream home. In the guest outro, Neal shares his final thoughts on the matter and invites people to research and contact him if needed.

Parts:

0:00 – Guest Intro

3:21 – Regenerative Real Estate

12:39 – Application

21:55 – Buying An Idea

32:00 – Guest Outro

About Neal Collins:

Neal is the co-founder of Latitude, a regenerative focused real estate brand that works across North America. His work has been guided by an overarching purpose to help people design and create healthy and resilient homes and habitats in which both people and the planet can thrive together.

Know more about Neal and Latitude here:

https://www.linkedin.com/in/neal-collins-723515112

https://chooselatitude.com/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

/////////

👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

/////////

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

19 Oct 2023Be a No-Plastic Fanatic with Ryan Lupberger of Cleancult00:32:29

Welcome to another episode of the Conscious Design Podcast and today Ian welcomes Ryan. Ryan starts off with a brief intro on what he does and what is the goal of his company. Ryan and Ian then discuss the need for sustainable products to remain simple enough for the common man, so they can sell. Ryan then talks more about the aspect of taking your product to an international level and what struggles and opportunities that bring to the table. Ian and Ryan then discuss the material aspect of his product and what exactly does the company need to use to manufacture it. Ryan then discusses how to get people motivated to invest their time and money into your brand. In the end Ryan shares some final thoughts and shares where people can contact him and find him.

Parts

0:00 – Guest Intro

4:02 – Make It Simple

11:06 – Going International

14:33 – Subscribe!

14:59 – Materials

19:09 – Calls To Action

24:20 – Guest Outro

About Cleancult:

One day, during a particularly powerful spin cycle, their co-founder Ryan, noticed there were no recognizable ingredients listed on his bottle of detergent. Intrigued, he did some digging and was shocked to learn of all the artificial chemicals in conventional cleaners, natural alternatives weren’t much better either, with their toxic plastic packaging, indecipherable ingredients and weak results.

It was time for an intervention – an effective cleaning system without dirty secrets. And so, Cleancult was born.

Know more about Cleancult here:

https://www.cleancult.com/


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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

/////////

Want to work with us? 👉 https://www.petermanfirm.com/connect/

/////////

👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

/////////

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!



08 May 2021Launching a Product - How much does it cost to make a prototype?00:19:27

You've probably wondered, "How much does it cost to make a prototype?" more than once. If you have an idea or an invention and haven't gone through the process before, it can be intimidating, or seem cost prohibitive. Of course, if you want to prototype a new electric car, that won't be cheap, but most people's inventions aren't that complicated. Watch this video to hear Ian Peterman go over prototyping and costs.

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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

07 Feb 2025From Waste to Wearable - Recycling Plastic Into Sustainable Clothing00:35:26

Would you wear clothing made from plastic party cups recycled into fabric? 


Lauren Choi, founder of The New Norm Fabric, joins host Ian Peterman to share how she's turning hard-to-recycle plastics into sustainable fabric. From building an extruder in her garage to partnering with manufacturers, Lauren’s journey is a must-watch for innovators, entrepreneurs, and sustainability advocates. Learn about the challenges of recycling, the future of eco-friendly materials, and how she’s scaling her impact without traditional venture capital. 


In this episode, we explore the birth of The New Norm and Lauren’s journey from college to sustainable fabric, along with the challenges and innovations in plastic recycling. Lauren discusses how she scaled her operation, moving from building a machine in her garage to manufacturing at scale. She shares insights into sourcing and recycling ocean plastics into wearable fabric, the future of sustainable fabric, and how the company is pushing eco-friendly innovations. Finally, Lauren talks about navigating the startup ecosystem and how she’s creating a positive environmental impact without relying on traditional venture capital.


📌 Notable Moments

00:00 - Guest Introduction

00:33 - From College to Sustainable Fabric: the birth of The New Norm

04:48 - Challenges and Innovations in Recycling

06:13 - Scaling Up: From Garage to Production

08:56 - Sourcing and Recycling Ocean Plastics

13:59 - The Future of Sustainable Textiles

20:03 - Navigating the Startup Ecosystem

29:28 - The Road Ahead: Scaling and Collaboration


🎙️ About Lauren Choi and The New Norm 

Lauren Choi is the founder of The New Norm. While studying Materials Engineering at Johns Hopkins, she spent a summer building an extruder machine in her garage to recycle plastic into yarn.


Since then, she has dedicated her life to scaling their recycling technology, building a domestic supply chain with manufacturing partners, and creating sustainable materials that are fully made in the U.S. The New Norm transforms party cups and ocean plastics into sustainable fabric.


Globally, over 90% of plastics are not recycled. The New Norm addresses this issue head-on by specifically targeting plastics that are not commonly recycled within the existing infrastructure and transforming them into sustainable, wearable fabric.


👕 Learn More about Lauren Choi and The New Norm 

Linkedin:https://www.linkedin.com/in/lauren-choi-thenewnorm/

Instagram:https://www.instagram.com/thenewnormfabric/?hl=en

Website:https://thenewnormfabric.com/


💚Learn More About Conscious Design 

YouTube Channel:http://bit.ly/3sG7VEi

Blog:https://bit.ly/3kltV6s

Conscious Design Book:https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter:https://bit.ly/2U8IlMS

Visit our website:https://www.petermanfirm.com/


We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Together, we can make sustainable living a global reality. 

25 May 2021Launching a Product - How Can I Validate My Product Design?00:11:29

Learn the importance of validating your product design. In this video, Ian Peterman talks about the importance of the product validation process. Know more about the different categories of the subject. Ian goes deeper into discussing the vital parts of your product for your customers. Developing a product for the right market is a way to succeed in your business. Watch the full video to learn more about the importance of product validation.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

/////////

Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

/////////

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

02 May 2024Carl J. Cox: Mastering Business Strategy for Sustainable Growth00:41:37

How do small businesses adapt and add value in an ever-evolving marketplace? In this inspiring episode, host Ian Peterman sits down with Carl J. Cox, CEO of 40 Strategy, to explore the world of strategic business planning and execution. Carl shares his journey from finance to founding his own company, emphasizing the importance of vision, perseverance, and creating real value. They discuss the challenges and successes in strategic planning, the impact of setting meaningful goals, and adapting to new technologies like AI. 

This episode offers invaluable insights for anyone looking to scale their business with strategic precision.

BONUS: Get a free signed copy of Carl’s book by sending an email to carljcox@40strategy.com mentioning that you listened to this episode.

Notable Moments:

  • (0:00) Entrepreneurship, leadership, and business growth. 

  • (3:27) Strategic planning and execution, with a focus on helping clients take the next leap. 

  • (7:37) Entrepreneurship, overcoming obstacles, and creating value in the work world. 

  • (12:52) Strategic planning for startups, focusing on long-term goals and leading indicators. 

  • (18:01) Hiring salespeople and long-term planning for growth. 

  • (23:24) Adding value and pricing for small businesses in the age of AI. 

  • (27:33) Strategic planning, adaptability, and mission-oriented thinking. 

  • (31:27) Strategic planning, technology, and adapting to change. 

  • (36:07) Strategy development for businesses with a focus on long-term success.

About Carl J. Cox:

Before founding 40 Strategy, Carl led 7 organizations growing from 2x to 7x. Mentored by Fortune 500 executives and researching 300 strategy and leadership books led to developing CAPTAIN Strategy principles applicable across organizations.

Learn more about Carl J. Cox and 40 Strategy:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

25 Aug 2022Measured Innovation with Ben Bensaou of INSEAD 1/200:27:26

Today Ian welcomes Ben Bensaou on his Conscious Podcast Show. Ben starts off by a brief explanation of what he does and why and a little backstory to everything. Ben then talks about how innovation doesn’t have to be fast and unpredicted but can be controlled with more emphasis on careful steps. Ben then explains the importance of actually acting up to what you promised or want to do, as one of the most important steps to do consistently.

Parts:

0:00 – Guest Intro

7:06 – Measured Innovation

17:16 - Subscribe

17:42 – Take Action

About Ben Bensaou:

Ben is the author of Built to Innovate (McGraw Hill, 2021). He is professor of Technology Management and former Dean of Executive Education at INSEAD. As an innovation consultant, he has helped some of the world’s leading companies build innovation in their corporate DNA. He has been a visiting professor at Harvard Business School, and a research fellow at the Wharton School of the University of Pennsylvania.

Know more about Ben here:

https://fr.linkedin.com/in/ben-m-bensaou?trk=public_profile_browsemap

https://www.builttoinnovatethebook.com/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

/////////

👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

04 Feb 2022Interview with Dr. Benjamin Laken of cervest.earth on Data Science and its Role in the New Sustainable World00:43:00

Today Ian is joined by Ben who will talk about data science and its role in the new sustainable world. Ben begins with his backstory and what motivated him to get into the field. Ben and Ian then talk about transforming raw data into something usable. Ben then talks more about how to remain focused and what to focus on when analyzing such huge amounts of data. Ben and Ian talk about an important topic of whether companies actually care about the environment more or they are just using buzzwords with no actions to support them actually. Ben then describes looking at costs from a long-term perspective and being mindful of externalities. Ben and Ian both discuss the importance of innovating some industries and how innovation can naturally bring in change faster. In the guest outro, Ben shares some final thoughts about the matter and invites fans to check out his work.

Parts:

  • Guest Intro (0:07)
  • Raw Data (6:23)
  • What to Focus On (16:26)
  • Popularity of Carbon (22:01)
  • Long Term Cost (27:41)
  • Innovation (34:08)
  • Guest Outro (40:02)

About Dr. Benjamin Laken:

Benjamin is working hard to bring Climate Intelligence to the global marketplace for a better, sustainable future. He leads Cervest’s EarthLab; Product Innovation group.

Know more about Benjamin and Cervest here:

https://www.linkedin.com/in/benjamin-laken-a3089087/

https://cervest.earth/

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✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

/////////

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

21 Sep 2023The Mission Towards Less Food Waste with Ellie Porter of ORCA00:25:43

Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Ellie Porter. Ellie starts off with a bit of her backstory and what she does. Ellie then explains the technology behind where she works and what impact it has and helps even the common viewer understand what it is that the technology does. Ellie goes on to explain what her role in this giant process is and what she specifically focuses on. Ellie and Ian then go on to discuss some applications even in large industries with lots of units manufactured and Ellie tries to explain how the technology might help there. In the guest outro Ellie shares her final thoughts and invites people to check her and her company out.

Parts

0:00 – Guest Intro

4:10 – Technology

9:37 – Role In The Business

12:35 – Subscribe!

13:00 – Industry Grade

20:46 – Guest Outro

About Ellie Porter:

Ellie Porter has degrees in Environmental Science and Environmental Studies. She has a passion for sustainability and zero waste and has been with ORCA for over two years. She previously worked in ecological conservation, waste auditing and waste consulting.

Know more about Ellie and ORCA here:

https://www.linkedin.com/in/ellie-porter-43816a195/

https://www.linkedin.com/company/orca-digesters/

https://www.feedtheorca.com/

https://www.youtube.com/watch?v=xZVqvV-AQHM


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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!



10 Aug 2023The Future of Wedding Rings with David Schoenfeld of Ring Bear00:21:58

Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes David Schoenfeld. David gets started with what inspired him to pursue his business idea and make it reality. David then talks about the possibility of running out of scarce materials and how he himself has set it as his goal to try to solve this issue at least in a certain sphere of our lives. Then David talks more about the new types of rings he has helped to create and talks more about their features and advantages. David then talks more about the future of the company and where he sees himself in a couple of years. In the guest outro David shares his final thoughts and invites people to check him out.

Parts

0:00 – Guest Intro

3:23 – Running Out

8:10 – New Rings

9:52 – Subscribe!

10:18 – Future

15:11 – Guest Outro

About David Schoenfeld:

David is the CEO and Founder for Ring Bear, the first carbon-neutral brand specializing in sustainable men’s wedding and engagement rings. With a strong focus on comfort, value and sustainability, Ring Bear has garnered recognition from prestigious publications such as Wall St. Journal, Forbes, Brides.com, and The Knot for its carbon neutral assortment of men’s bands & gifts. Leveraging his versatile expertise in finance, marketing, sales and operations across various consumer verticals, David is dedicated to reducing the environmental impact of the jewelry industry.

Know more about David and Ring Bear here:

https://www.linkedin.com/in/davidschoenfeld9/

https://ringbear.com/


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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

/////////

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!



05 Sep 2024Avoid These Common Eco-Friendly Branding Mistakes00:53:37

In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change.



NOTABLE MOMENTS

02:32 - Consumer Trends and Building a Greener Economy

07:02 - Legacy Branding and Creating Impactful Brands

15:25 - Positive Psychology and Brand Influence

27:16 - Balancing Brand Actions and Building Strong Communities

34:54 - Understanding Customers and the Push for Sustainability


This episode is perfect for both startups and established brands aiming to avoid greenwashing and build a profitable, eco-friendly business. Watch now for practical tips that will help your brand connect with today’s eco-conscious consumers, especially Millennials and Gen Z!



ABOUT WILLOW HILL

Willow Hill is an entrepreneur and award-winning Chief Creative Officer at the helm of building the purpose-driven brands of tomorrow. As the Co-Founder and Chief Creative Officer of Scout Lab, purpose driven agency of the year, her clients include Wix.com, Adidas, Venmo, and scaling startups such as Ritual, Maple, Hey Jane, and more. Priopurpose-drivenr to Scout Lab, she built and launched Airbnb's global brand, introducing the Airbnb rebrand to the world via major global campaigns. Today she is an LP at the Airbnb Angels fund and angel investor in machine learning and AI. Willow is a global speaker on the future of sustainability and building brands for the next generation. Her repertoire of achievements include speaking at the Harvard Business School, being recognized as a Forbes Next 1000, and serving on the Dieline Awards jury among many others. Her work has been featured by Forbes, The Disney Channel, AdWeek, Nylon, Rolling Stone, and more.



Learn more about Willow Hill and Scout Lab

https://www.linkedin.com/in/willowh/

https://www.instagram.com/scoutlabco/

https://www.scoutlab.com/


We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

07 Jun 2021Launching a Product - What Are Some Signs That a Product Idea is Likely to Fail?00:09:43

Find out some signs that a product idea is likely to fail. In this video, Ian talks about the red flags you need to watch out for in product development. Learn about tips on legal protection. Know about the aspects that competitors are likely to take advantage of. Ian gives you tips on how to protect your product and develop it to grow your business.


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

23 Jun 2022Interview with Suwar Mert of Bower on How He Saw the Potential to Recycle at Grocery Stores00:30:17

Today Ian welcomes Suwar Mert who at first dives into a bit of a backstory and introduction to his company. Suwar goes on to explain how he saw the potential to recycle at first with grocery stores and how that began his journey. He explains the process of how it is simplified for the average Joe who just wants to collect rewards to recycle. Suwar and Ian then explore what this means for the circular economy. Ian then praises the effort of trying to retain value of previously looked upon “worthless” things to which Suwar adds his point of view. Suwar then shares his final thoughts and invites people to contact him for a discussion or clarification as he is more than happy to help.

Parts:

0:00 – Guest Intro

4:26 – Start With Groceries

8:30 – The Process

14:00 – Closing The Gap

20:18 – Retaining Value

26:54 – Guest Outro

About Suwar Mert:

Suwas has a Master of Science in Vehicle Engineering. He has started three companies before Bower. Bower is the place where he is able to unleash his creativity.

Know more about Suwar and Bower here:

https://se.linkedin.com/in/suwar-mert-50500a10

https://en.getbower.com/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

15 Aug 2024The Fabric of Change: Nancy Taylor’s Sustainable Fashion Journey at Lolë00:31:02

How can fashion be both luxurious and sustainable? Find out in this episode of Conscious Design, as host Ian Peterman explores sustainable fashion with Nancy Taylor, VP of Design at Lolë. Nancy shares her transition from launching époque évolution to spearheading sustainable practices at Lolë. Discover the path to B Corp certification and the hurdles of introducing sustainable materials in the fashion industry. Listen in as Nancy emphasizes the importance of consumer education in fostering a sustainable future.


Notable Moments:

  • 00:48 B Corp certification in the fashion industry 

  • 5:00  Circularity in the apparel industry

  • 10:44 Sustainable materials and fashion design

  • 19:07 Clothing focused on stretch and customer experience

  • 23:41 Education as key to change

About Nancy Taylor:

Global Apparel Executive Nancy Taylor is an influential leader known for her visionary approach to combining fashion with sustainability. Her commitment has significantly impacted Lolë's strategic direction, aiming to foster both environmental responsibility and consumer connection.


Learn more about Nancy Taylor, Lolë Brands and époque évolution:

Want to be a guest? Visit: https://bit.ly/3BetCkf


We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


If you enjoy our content, please support us by subscribing and sharing our episodes!

21 Jan 2022Interview with Peter Zhou of Carbon Upcycling on His Interest in Solving the Problem of CO2 Emission00:42:24

Today Ian welcomed Peter Zhou to the Conscious Design Podcast who is interested in solving the problem of CO2 emissions. Peter first introduces himself and the company and explains what they do and how it works in real life. Peter goes into great detail and uses examples to make sure the audience understands the process. Peter then explains how supply chains limit them for now and which specifically are the most problematic ones. Peter talks a bit more about general limitations mainly dealing with tailoring it to a specific needs of a customer or product. Peter and Ian both discuss the future a bit and Peter opens up about his visions for the long term of his company. In the guest outro Peter invites people to ask him questions, contact him and check out what he is doing and to get more information on how to help out individually. Peter also shares some interesting facts to the audience, facts they can think about daily.

Parts:

  • Guest Intro (0:07)
  • How It Works (5:51)
  • Supply Chain Trouble (11:53)
  • Product Application (13:45)
  • Long Term Goals (22:03)
  • Guest Outro (38:00)

About Peter Zhou:

Peter spends his time sitting at a peculiar intersection between business, machine intelligence, and engineering. He helps build creative environments in the world of software cleantech and hardware cleantech to enable new breakthroughs and ideas.

Know more about Peter and Carbon Upcycling Technologies here:

https://www.linkedin.com/in/zyzhou/

https://carbonupcycling.com/

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

/////////

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

12 Apr 2021Launching a Product - How do I manufacture globally?00:15:10

Ian Peterman answers the question, "How do I manufacture my product globally?" Over the years, many clients have asked that question, along with others about how safe is getting a product manufactured outside my country, how to manage them, and Ian gives some answers in this episode so you have a better idea how to go about it in a smart way.



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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/


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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/


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👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/


This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.


If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

20 Jul 2022The Future of Tech with Karsten Rowe of Axon00:34:32

Welcome to another episode of the Conscious Design Podcast today Ian welcomes Karsten Rowe as his guest. Karsten talks a bit about himself and the company he currently works for as a short intro to the entire interview. Karsten then talks a bit more about where he thinks the industry is heading and what new advancements can we expect from the technology realm. Karsten and Ian then discuss the availability and usage of large quantities of data and how it might be used in the future or is being used today. The discussion then shifts on how this data can be more efficiently used and how to adapt old infrastructure to make use of all the available data and make better decisions in the process. Karsten then shares what multiple points of view he has heard from the public and how the opinion of the public changes based on the geographical location. Karsten then explains how different scales of operations require different adaptations and what is the sweet spot in scale size. Ian and Karsten both talk more about which area of products is more dominant in sales and demand and if there is such a difference in the first place. Karsten in the guest outro mentions when you can find him and shares some final thoughts.

Parts:

0:00 – Guest Intro

5:22 – Future Of Tech

11:44 – Usage Of Data

15:21 – Fixing Of Systems

18:36 – Subscribe!

19:01 – Public’s Reaction

21:44 – Scale

32:10 – Guest Outro

About Karsten Rowe:

Karsten is the Director of Product Design at Axon with over 15 years of industry experience. Focused on building high performing product teams. Based in Seattle.

Away from work, his passions lie in sport, the mountains and music.

Know more about Karsten here:

https://www.linkedin.com/in/karstenrowe/

http://karstenrowe.com/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

26 Aug 2021Interview with Amit Mehta on the Future of Auto Tech00:29:09

Today Ian welcomes Amit K Mehta from North American Lightning. Amit introduces himself in and talks about a bit about the company he is working for, NAL. Amit then continues to explain how his company is preparing for the technological advancements in the automotive industry. Ian and Amit then discuss the history of headlights and how have they developed and what we can expect from the headlight industry moving forward. Later Ian asks whether now power or size limitations are of a concern and Amit answers the question, revealing what he expects to be the top limitation when considering headlight design. Amit then explains what is one of the most expensive parts when constructing a vehicle and why is it important. Amit and Ian then discuss the idea of autonomous driving and what must change in order for it to take off. Amit then explains the idea of competing in multiple markets and how that can bring more value both to the customer and to his company. Amit concludes the show by talking about some of the current projects they are working on and invites more questions if the audience has some.

Sections:

  • Guest Intro (0:07)
  • Into the Future (3:01)
  • Headlight Development (7:16)
  • Power or Size? (12:29)
  • Problem to Overcome (14:11)
  • Autonomous Driving (15:20)
  • Multimarket Competition (19:19)
  • Final Thoughts (26:30)

About Amit Mehta:

Amit’s years of experience has brought him to his current role of Head of Innovation for North American Lighting, Inc. His experience spans product and design engineering, as well as optimizing and benchmarking products in terms of cost, performance, technical, and brand advantage. In addition to his work with NAL, he’s a podcast host and a start-up advisor.

You can find Amit Mehta here:

https://www.linkedin.com/in/amit-mehta-4b5b5a1a/

https://www.nal.com/

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Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/


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Want to work with us? Connect with us about your project:  https://www.petermanfirm.com/connect/


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/


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👉YouTube Subscribe: http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/


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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/


This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.


09 Sep 2021Interview with Adam Hook of SolarPod on Solar Installation and Design00:25:51

Today Ian invites Adam Hook from SolarPod to be a guest at the Conscious Design Podcast. Adam introduces the mission and what his company does as a part of the introduction. Adam also explains more about the technology his company is providing and how is it special and what does it bring to the market. Adam then elaborates more on the way his company is able to adapt to higher consumer demands and awareness. Adam and Ian discuss more about materials and how to be more eco-conscious with them. Adam also mentions some future plans for the company and if they want to support a DIY solar projects to lower the costs for the consumers. To conclude Adam shares some sites and places, where he or the company can be found.

Parts:

  • Guest Intro (0:07)
  • Special Technology (5:38)
  • Adapting To Consumers (11:25)
  • What About The Materials? (15:28)
  • Future of SolarPod (17:45)
  • Final Thoughts (22:18)

You can find Adam Hook here:

https://www.linkedin.com/in/engineeradam/

https://ases.org/these-roofing-options-pair-best-with-solar-panels-2/

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Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/


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Want to work with us? Connect with us about your project:  https://www.petermanfirm.com/connect/


/////////

Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/


/////////

👉YouTube Subscribe: http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/


/////////

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/


This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.


10 Oct 2024Creating a Circular Economy in 3D Printing with Filamentive00:37:55

Are you passionate about sustainable 3D printing and circular economy solutions?  In this episode of the Conscious Design Podcast, host Ian Peterman interviews Ravi Toor, Managing Director of Filamentive, a UK-based leader in eco-friendly 3D printing filaments made from recycled plastics. Discover how Filamentive is revolutionizing the 3D printing industry by providing sustainable solutions that reduce plastic waste and promote a circular economy.


Be inspired by Ravi’s journey in founding Filamentive and his commitment to sustainability.He shares the challenges and innovations associated with using recycled materials in 3D printing and discusses how these recycled filaments can help lower the carbon footprint of 3D printing without sacrificing quality or performance. Additionally, you’ll discover how makers, engineers, and educators are embracing these innovative materials to create a more sustainable future in manufacturing.


Notable Moments:

00:00 - Introduction and Guest Welcome

00:23 - The Origin Story of Filamentive

02:24 - The Shift to Sustainable 3D Printing: Prioritizing Recycled Filament

04:43 - How Open Loop Recycling Extends the Life of PLA and Other Plastics

15:55 - Overcoming Hurdles in 3D Printing: Circular Economy and Sustainable Use of PHA

28:42 - Carbon Footprints and the Future of Measuring Sustainability in 3D Printing


About Ravi Toor and Filamentive

Ravi Toor is the Managing Director of Filamentive, a leading UK brand specializing in 3D printing materials committed to environmental sustainability.


The company was founded to address the need for increased use of recycled plastics in 3D printing and to alleviate market concerns regarding quality and long-term sustainability. Filamentive’s materials are trusted by educators, engineers, and makers worldwide, enabling thousands of 3D printer operators to reduce their environmental impact and move toward a circular economy.


Learn More about Ravi Toor and Filamentive

Linkedin: https://www.linkedin.com/in/ravitoor/

Instagram: https://www.instagram.com/Filamentive/

X: https://x.com/filamentive

Website: https://filamentive.com


We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


If you enjoy our content, please support us by subscribing and sharing our episodes!

09 Jun 2022Interview with Jan Beranek of U+ on Persuading Businesses to go Green00:30:46

Welcome to another episode of the Conscious Design Podcast, today Ian welcomes Jan Beranek. Jan at first talks about his backstory and then goes on to talk a bit about his motivation. Jan then mentions how over the time he started to think more about persuading businesses to go green but at the same time keeping them profitable. Ian and Jan then talk about the individual implications that this can have on the environment and the people and how businesses react or treat this. Jan then talks a bit more about his area of expertise, software, and what changes he could identify during his years of working with it. Jan and Ian then talk about the changing workforce and how they approach sustainability issues. In the guest outro Jan outlines his plans for the future and talks about where you can find him, if the need arises.

Parts:

0:00 Guest Intro

2:48 Motivation

5:07 Shift To Green

10:28 Implications

14:59 Call To Action

15:24 Software

21:49 Change Of Heart

26:14 Guest Outro

About Jan Beranek:

U+ Founder and CEO, Jan Beranek has a coding and design background, manages a diverse portfolio of corporate innovation ventures that he develops and brings to market, and is a mentor to future innovators. Since starting U+ 12 years ago, Jan has scaled it from Eastern Europe to Silicon Valley, which has been one of his greatest achievements.

Know more about Jan and U+ here:

https://www.linkedin.com/in/beranekjan

https://u.plus/

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We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

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31 May 2021Launching a Product - How to find the best manufacturers00:16:32

How to find the best manufacturer? In this video, Ian Peterman gives tips on how to find the best manufacturer. Learn what functions a manufacturer serves. Find out what you can expect from a manufacturer. Learn tips on how to find the point of contact for your manufacturer.


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This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

30 Jun 2022Interview with Allie Sutton and Phyllis Levine of Moonlight Technologies on the Origin of their Company00:29:28

Today Ian is joined by two guests, Allie Sutton and Phyllis Levine to talk about their company Moonlight Technologies. They start us off with a short introduction to what they do and provide a short origins story too. Allie and Phyllis then talk about the process of development of their products and what they had in mind when developing it. Ian then discusses with them what negatives have been mitigated with their product. Allie then talks more about the specialization of the products they offer and in which areas do they provide the most value to the consumer. Ian then discusses the future plans with them. Ian, Allie and Phyllis then talk more about when their company entered this market and what has changed since then. The episode ends with both Allie and Phyllis giving out places where they can be found and inviting listeners and viewers to contact them in case they feel the need to do so.

Parts:

0:00 – Guest Intro

3:59 – Development

5:33 – Replacement

9:33 – Specialization

12:41 – Future Plans

15:09 – CTA

15:35 – Joining In

26:27 – Guest Outro

About Moonlight Technologies:

Moonlight Technologies consists of an experienced team of doctors, scientists and entrepreneurs focused on providing sustainable innovation to the world. Their goal is to improve lives by empowering humans to live more freely using nature’s innate abilities. We strive to bring you the most effective technologies, while also keeping the environment in mind.

Know more about Moonlight Technologies here:

https://www.moonlighttech.co/

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We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

17 Jun 2021Launching a Product - Why is it important to develop prototypes as a small business?00:12:02

As a small business, you must develop your prototype. In this episode of Conscious Design, Ian Peterman talks about the vital part of prototyping in developing your product. Learn the importance of user testing. User testing narrows down on what your product should focus on. Find out how your product works by using the user testing strategy.


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Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

30 May 2023Innovative Ideas with Kiana Guyon & Joshua Lucas Oates of Tooth.eco00:52:12

Today Ian in his show welcomes two guests Kiana Guyon & Joshua Lucas Oates. They start off by a brief introduction and how they are currently doing. Kiane and Joshua then discuss the balance of everything their product has to have. Kiane then explains all the different parts that are in a toothbrush and Joshua explains their method for returning customers and their recycling pledge. Kiane and Joshua then talk more about what ideas helped their business grow and what role did Kickstarter play in all of that. Kiane and Joshua then talk more about the business model they had to adapt because of different countries and how that shifted their perspective on things. In the guest outro all three share their final remarks and thoughts about everything and share where can Kiane and Joshua be found.

Parts:

0:00 Guest Intro

5:45 – Balance

13:02 – Toothbrush parts

17:20 – Recycling

27:20 – Subscribe

27:45 – Innovative Ideas

35:42 – Business Model

43:03 – Guest Outro

About Tooth Eco:

Designing beautiful and environmentally friendly oral care is what they do. They intend to be different by insisting on both beauty and sustainability in its design, they have created an eco toothbrush that people want to keep forever, still recognising that the heads have to be disposable.

Know more about Tooth Eco here:

https://www.linkedin.com/company/tootheco/

https://www.tooth.eco/


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We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!


30 Jan 2022Interview with Mark Bernstein of Earthshot on His Newest Projects00:26:55

Today Ian welcomes Mark Bernstein to the show who is eager to talk about his newest projects. Mark begins with a short intro to what his team does and then discusses more about how interactive media may motivate people to act, like by playing a game. Mark also mentions how much realism influences the production of games and inclusion of near-future tech. Mark talks a bit about his current goals and what they are working on right now. Mark also mentions what people should do or what they could do to help and how important it is that we all start with smaller baby steps.

Parts:

Guest Intro (0:07)

Interactive Ways (3:16)

Realism (6:20)

Current Goals (7:25)

Importance (14:28) 

About Mark Bernstein:

Mark Bernstein has 25 years of experience pioneering innovative energy, environmental and sustainability solutions across academic, private, public and non-profit sectors. Mark is currently President of Earthshot, a non-profit Mark co-founded that will inspire people to take action on climate change through video gaming and augmented-reality immersive experiences.  Mark has worked with, and advised several cleantech startup companies over the past decade and over the years worked with major companies and institutions on sustainability and environmental justice efforts. 

Know more about Mark here: 

https://www.linkedin.com/in/mabernst/

https://www.earthshot.us/

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Social Media: Jacqueline Sagun

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

09 Sep 2022Need for Culture to Change with Andrew Gaines of Inspiring Transition00:32:28

Welcome to another episode of the Conscious Design Podcast and today Ian welcomes Andrew Gaines. He introduces himself briefly and provides a short background of what he does. Andrew then by using an illustration talks about the current system we have and what needs to change. Andrew then talks more about the need for culture to change, in order for progress to be ready and we can move to a greener future. Andrew and Ian both talk about how efficiency is the key to progressing and making people believe in the sustainable goal. Ian and Andrew also both agree that it is mainly a mindset thing of how people perceive the problem. In the guest outro Andrew shares some parting words and where you can find him.

Parts:

0:00 – Guest Intro

5:01 – Need For Change

11:02 – New Culture

17:13 – Subscribe!

17:38 -Efficiency

26:51 – Mindset

29:44 – Guest Outro

About Andrew Gaines:

Andrew Gaines is the Climate Change and Corporate Social Responsibility lead for Synergy Global. He is on the board of Be The Change Australia and the instigator of Inspiring Transition, a platform supporting citizen-educators championing transitioning to a life-affirming culture.

His professional life has been devoted to improving brain functioning as a Feldenkrais practitioner, psychotherapist, and creativity trainer. His books include Catalysing mass commitment to transformational change, Inner Work, and Creativity Games. His TEDx talk is transitioning to a life-affirming culture.

Know more about Andrew and Inspiring Transition here:

https://au.linkedin.com/in/andrewgaines1

https://inspiringtransition.net/


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Social Media: Jacqueline Sagun

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We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

19 May 2021Launching a Product - How do I Find Designers?00:10:48

How to find your designer? In this video, Ian Peterman explains why a direct-hire is crucial in finding the perfect designer. Learn about contractor platforms. Know the difference between the contractor platform and direct hire. Find out the importance of looking into direct agency directories. Learn strategies about alternative ways in finding the right designer.


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👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

03 Nov 2024Stop Ocean Pollution with GPS Buoys Against Ghost Gear00:37:08

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit's innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen to track their gear. Join us as we explore how Resqunit is transforming fishing practices and contributing to healthier oceans.


𝗡𝗢𝗧𝗔𝗕𝗟𝗘 𝗠𝗢𝗠𝗘𝗡𝗧𝗦

00:00 – Introduction and Guest Welcome

00:26 – Helge Olsen's Journey to Resqunit

01:44 – Understanding the Magnitude of Fishing Gear Loss

02:55 – Target Market and Product Application

05:09 – How the Backup Buoy System Works

06:38 – The Impact of Ghost Gear

12:02 – Challenges and Solutions in the Fishing Industry

22:43 – Global Expansion and Unique Use Cases

29:41 – Future Developments and Anti-Theft Features


𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡

Helge Trettoe Olsen has extensive experience in entrepreneurship, business development, and C-suite roles. He has successfully exited two companies that he either founded or co-founded. His first exit was with ETRIP AS (2007–2014), a company he founded in 2007, where he held a 70% majority stake at the time it was acquired by private equity-owned ABAX AS in 2014. Three years later, in 2017, he sold his self-developed patented invention, Shield—a sensor that detects scratches and dents on vehicles.


Before his entrepreneurial ventures, Mr. Olsen served as the regional manager of Konica Minolta Business Solutions Norway AS (1998–2004), overseeing operations in Stavanger, Hordaland, Haugesund, and Møre og Romsdal. He has a background in IT and holds a Microsoft Certified Professional certification.


𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘 𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡 & 𝗥𝗘𝗦𝗤𝗨𝗡𝗜𝗧

Linkedin: https://www.linkedin.com/in/trettolsen/

Website: www.resqunit.com

Youtube:: https://www.youtube.com/@Resqunit


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FIND US ONLINE 🤳

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We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


If you enjoy our content, please support us by subscribing and sharing our episodes!

13 May 2021Launching a Product - How do you automate your communication with customers?00:12:52

Find out how to automate your communication with your customers in this episode of Conscious Design. Ian Peterman talks about the concept of automation in communication. Learn about the reasons why some businesses might choose to automate. Find out the benefits of automation in communication for your business.


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Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

03 Aug 2023The Selective Earth Forming Project with Sadek Ahmed and Adam Meyrick00:27:05

Welcome back to another Conscious Design Podcast where Ian welcomes some of the people behind the Selective Earth Forming project, Sadek Ahmed and Adam Meyrick . They both begin with their backstory and origin of their project. Ahmed then describes their process on how the project works and also tries to explain also the technology behind it. Adam and Ahmed then talk about different shapes they can produce. Ian and the guys then talk more about the environmental aspect of their project and what it means for the construction sector in the long term. The podcast ends with Ahmed and Adam presenting their vision about the future and inviting people to check them out.

Parts

0:00 – Guest Intro

3:48 – Process

9:53 – Shapes

13:16 – Subscribe

13:41 – Ecology

19:47 – Guest Outro

About Sadek Ahmed:

Sadek is an architectural designer who specializes in sustainable materials and manufacturing. Sadek’s commitment to sustainable construction practices is evident in their exploration of innovative methods to reduce the environmental impact of construction while maintaining the structural integrity of buildings.

About Adam Meyrick:

Adam is a designer, maker, shed workshop devotee, and 3D printing aficionado. He loves working in a wide range of mediums: from the keyboard and mouse to the mallet and chisel. Using computational design and fabrication methods to pioneer new construction technologies in rammed earth for the built environment has been his current infatuation during his masters degree study. 

Know more about Selective Earth Forming and the people behind it here:

https://www.linkedin.com/in/sadek-ahmed-813a71185/

https://www.linkedin.com/in/adam-meyrick-3176351b0/

https://www.linkedin.com/in/krit-chatikavanij-27b7358a/

https://fifteen2022.bartlettarchucl.com/dfm-2022/selective-earth-forming


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We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!



30 Nov 2023WeeCycle’s Story: Creating Community Through Recycling with Morgan Seibel00:33:22

Host Ian Peterman sits down with Morgan Seibel, the Executive Director of WeeCycle. Morgan gives us a peek into the world of WeeCycle, an organization that’s revolutionizing the recycling of baby gear. From a simple yet impactful idea, WeeCycle has grown into a key player in the sustainable living space, providing invaluable support to families while leading the charge in environmental stewardship.

In a lively and informative chat, Morgan walks us through the nuts and bolts of WeeCycle’s operations. We get an inside look at their innovative recycling processes, tackling everything from car seats to textiles, and how they manage industry challenges like product recalls. Morgan also delves into WeeCycle’s collaborative spirit, discussing the potential for partnerships and the creation of a circular economy within their sector.

Morgan wraps up by inviting listeners to explore how they can contribute, whether through strategic partnerships, volunteering, or donations. For decision-makers and industry professionals interested in combining business acumen with a commitment to sustainability, this episode is a must-listen.

Notable Moments:

4:10 – The Origins of WeeCycle

5:29 – WeeCycle’s Programs and Services

6:35 – Car Seat Recycling Program

10:05 – Recalls, Recycling Textiles and Repurposing Items

15:07 – Formula and Baby Gear Industry Challenges

17:58 – Overview of WeeCycle’s Programs

22:38 – Expanding Outside of Colorado

23:53 – Partnerships and Collaboration

25:27 – Determining Capacity for New Partners

30:02 – Challenges in Distributing Cloth Diapers

33:39 – Recycling Baby Gear Discussion

34:51 – Volunteer Opportunities and Donations

About Morgan Seibel:

Morgan Seibel has been a pivotal figure in WeeCycle since its inception in 2008, initially serving as an Advisory Board member before becoming the Program Director and later the Executive Director in 2019. A New York native, Morgan moved to Colorado in 2003 to attend the University of Colorado. She graduated with a Bachelor’s degree in Business Administration from the Leeds School of Business. Morgan’s passion for community work and her expertise in business administration are evident in her contributions to WeeCycle. She resides in Denver with her husband Darin and their children Max and Demi.

Learn more about Morgan Seibel and WeeCycle here:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to work with us? Connect with Peterman Firm:

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website:

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!


02 Oct 2023Championing Equity Deserving Artists and Communities with Ashley Rumsey of Mason Studio00:42:22

Welcome to another episode of the Conscious Design Podcast, today Ian welcomes Ashley. Ashley starts off by a brief introduction into what she does and what her role in the company is. Ashley then talks more about how they approach design from a more real-life interaction with the actual design and what that means for their clients. Ashley then talks more about the innovation side of the business and what they have done differently in order to give the customers a better feeling and involve them more in the process. Ashley and Ian then talk about the option of sharing ideas between the industries and how that has helped both of them advance their businesses and go further. In the guest outro, Ashley talks more about ways to find her and the company and also shares her final notes and thoughts with the audience. 

Parts

0:00 – Guest Intro

3:21 – Real Life Application

14:21 – Innovations

19:40 – Subscribe!

20:06 – Sharing Ideas

31:38 – Guest Outro

About Ashley Rumsey and Mason Studio:

Ashley is the Co-Founder and Executive Director for Mason Studio. She brings the highest standards to both the design visions of projects and the management of the Mason Studio team. An advocate of purposeful design, Ashley has been a key part of the development of Mason Studio’s innovative research-based process. She ensures design decisions are thoughtfully evaluated based on their potential contribution to the end user, design process, and client’s goals. As a respected leader in the Canadian design community, Ashley has also been featured in international design media and regularly participates in thought leadership at notable conferences and events.

Mason Studio has an optimistic view of humanity, and they believe in the potency of using design as a tool for actionable charge. At Mason Studio, they design thoughtfully and care deeply, guided by their innate need to “make better”. 

Know more about Mason Studio here:

https://www.linkedin.com/company/mason/?originalSubdomain=ca

https://masonstudio.com/

https://masonstudio.com/culturalhub


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📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!




02 Dec 2021Interview with Matthew Travis of Aphelion Aerospace on Why He Join and Sign a Climate Pact00:32:00

Welcome to another episode of the Conscious Design Podcast and today Ian is talking to Matthew Travis. Matthew begins with the origin story of his company. Matthew and Ian then discuss why did Matthew join and sign a climate pact and what does it entail. Matthew then expands a bit more about the safety side of the entire operation and how that became one of their founding principles. Matthew talks a bit about the practical measures which the company takes in order to reach their carbon footprint goal. Ian then asks about who Matthew is currently collaborating with and Matthew happily answers. Matthew is more than glad to then share some vision he has for the company going forward. Ian and Matthew then continue and bring up the crowdfunding event that Matthew is doing. In the guest outro, Matthew invites people to check out his work and support him on the crowdfunding event, if they like what they see. 

Parts:

Guest Intro (0:07)

Climate Pact (4:32)

Safety (8:20)

Practical Measures (10:02)

Cooperation (16:52)

Future Goals (21:50)

Crowdfunding (26:42)

Guest Outro (29:28)

About Matthew Travis:

Matthew has over two decades of experience in the aerospace industry as an engineer and entrepreneur. His experience ranges from business management, software engineering, to launch vehicle design, safety and operations. He is currently working with a highly driven team to achieve the goal of bringing to market a new dedicated nanosatellite satellite launch service and systems. 

Know more about Matthew Travis and Aphelion Aerospace here:

https://www.linkedin.com/in/matthewbtravis/

https://aphelionaerospace.com

https://www.startengine.com/aphelion-aerospace

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📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

07 Oct 2021Interview with Keith Hutchings of The Comfortable Home Project on the Importance of Design00:58:11

Ian welcomes Keith Hutchings of the Comfortable Home Project to the podcast and they start off by introducing what Keith is doing and what the Comfortable Home Project is all about. Keith also explains the difference between design and technology. Keith also mentions some of his most interesting projects. Keith and Ian talk about the possibility of fixing a bad design. Keith and Ian talk a bit about sustainability and Keith shares his thoughts and process of marketing this idea to the people and uses some personal stories to hammer down some of the points. Keith also talks about the two main things or principles to remember when talking about this idea. Ian and Keith then discuss how to choose materials and the properties of each of them and go on to discuss tips on how to choose a house or construct one. Keith shares enormous amounts of insight through his stories and examples from different construction sites or houses and guides the listener to understand how to pick a house or construct one from scratch. Keith at the end shares his contact details and invites listeners to ask him questions or get in touch. 

Parts:

Guest Intro (0:07)

Importance of Design (3:08)

Can You Fix a Bad Design (13:21)

Marketing The Idea (21:20)

2 principles (24:38)

Choosing Materials (33:28)

Choosing a House (35:45)

Guest Outro (55:34)


About Keith Hutchings: Keith and his businesses’ mission is to change the way they build houses in Australia, but informing homebuyers that they have the option to own an energy efficient home. Everyone needs to be doing something about climate change, this is his part. 


You can find Keith Hutchings here:

https://www.linkedin.com/in/keith-hutchings-09927148/

https://www.thecomfortablehomeproject.com.au/

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Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/


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Want to work with us? Connect with us about your project:  https://www.petermanfirm.com/connect/


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/


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🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/

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📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/


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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/


This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.


16 Sep 2021Interview with Robert Rouse of DAT Solutions on Technology Startups00:30:48

Today Ian welcomes Robert Rouse on the show to talk more about technology startups and making their strategies more partner based. Robert and Ian both talk about how technology companies changed through the years and how it might affect the market. Robert then mentions how new startups can accommodate and potentially turn into successful projects. Robert then explains how new technology helps to lower the entry fees and overall the barrier for people to take place and bring their ideas on the topic. Robert and Ian explain the concept of the hub companies and then outline their importance and benefits. Robert then shares his final thoughts and invites people to contact him if needed.

Parts:

  • Guest Intro (0:07)
  • A New Wave (3:02)
  • A Great Time For A Startup (6:53)
  • Lowering the Barrier (12:00)
  • Importance of Hubs (18:29)
  • Final Thoughts (21:32)

About Robert Rouse:

Early in his career, Robert spent years talking directly with consumers about their issues and how companies can better deliver solutions to them. This drove a burning passion in him to help be an advocate for the customers as a Product Manager. Over the last two years, he has been able to help drive the Mobile strategy at his company to deliver products that help keep the backbone of our country (Truckers) stay rolling.

Know more about Robert Rouse and DAT Freight & Analytics here:

https://www.linkedin.com/in/robert-rouse-csm-ctb-15529981/

https://www.dat.com/

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Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/


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Want to work with us? Connect with us about your project:  https://www.petermanfirm.com/connect/


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/


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👉YouTube Subscribe: http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/


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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/


This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.


06 May 2021Launching a Product - How do I protect my idea while selling it?00:09:17

Having a product idea is great, but the next steps aren't always clear. If you want to sell your idea, but aren't sure how to protect it, you've come to the right place. Ian Peterman answers the question "How do I protect my idea while selling it?". Turns out there are a few ways to protect your idea while you are sharing it with potential buyers, and you probably don't know about all of them. Watch this episode to learn how you can protect your idea and be able to sell it so you can make a profit from your ideas!


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

05 Oct 2023Systems Thinking and Design in Education with Sheryl Cababa of Substantial00:44:29

Welcome to another episode of the Conscious Podcast and today Ian welcomes Sheryl. Sheryl starts off by a brief introduction to what she does and talks about the company and her book.  Ian and Sheryl then talk more about how certain patterns can be identified in other industries that help to solve or understand problems in their businesses and areas of expertise. With this Sheryl then mentions her book, what is it about and how these experiences and patterns, from different industries, helped the book to become a reality. Ian and Sheryl then talk more about the metrics used by company managers and owners, which try to understand the business and evaluate the performance of it. Ian and Sheryl then share tips for effective problem solving and how to truly understand the issue, in order to solve the problem in a better manner. Sherryl then ends with some closing remarks and thoughts in the guest outro and invites the viewers to check her book and her other work out. 

Parts

0:00 – Guest Intro

3:41 – Patterns

9:02 – The Book

18:31 – Subscribe!

18:56 – Metrics

25:00 – Problem Solving

35:05 – Guest Outro

About Sheryl Cababa:

Sheryl is the author of Closing The Loop: Systems Thinking For Designers. She’s a design researcher and strategist, and the Chief Strategy Officer at Substantial, an education-focused research, insights, and development studio based in Seattle. Her practice is focused on systems thinking and equity-centered design, and she’s worked with a diverse base of clients including the Bill and Melinda Gates Foundation, Microsoft, IKEA, and Khan Academy. Her focus is on using design to help clients reimagine education. She also teaches at the University of Washington’s Human Centered Design and Engineering program, helping to introduce systems thinking to the next generation of designers.

Know more about Sherly and Substantial here:

https://www.linkedin.com/in/sherylcababa/

https://substantial.com/

Use the code cababa-cdp to get 15% off!

https://rosenfeldmedia.com/books/systems-thinking-for-designers/


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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!


12 Apr 2021Launching a Product - Types of prototyping processes00:12:28

There are many types of prototyping processes and Ian Peterman goes over some of the different types that you may use in developing and prototyping a new product.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

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📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

👉Apply to join the Facebook Group - http://bit.ly/3uNkQWO

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

20 May 2021Launching a Product - How quickly should I launch a product?00:12:30

Knowing how quickly you should launch a product is important to have the smoothest and best product launch possible. It isn't always just "as fast as you can". Some products will need to have longer launches than others and Ian Peterman dives into this. What factors impact the speed at which you can AND should launch a product at? How do you launch in a smart way and in a smart time and speed? If you are wondering at how quickly you should launch your product, and whether you are doing it too quickly or slowly, then this is the video for you.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

01 Jun 2021Launching a Product - Rebranding and white label products – still a good idea?00:12:39

In this episode of Conscious Design, Ian Peterman talks about rebranding and white labeling your products. Learn about the benefits of rebranding. Find out techniques when you start the process of rebranding. Know that you need to do the process correctly. Learn some tips on adding value to your brand.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

12 Apr 2021Launching a Product - How do I Build a Supply Chain?00:12:28

If you've never build a product company from scratch, you need to know how to build a supply chain. Ian Peterman talks about supply chains, what they are, and how to create one from scratch. Everyone is part of a supply chain and experiences them every day. Make sure you have a solid one when launching your product.



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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

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📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

👉Apply to join the Facebook Group - http://bit.ly/3uNkQWO

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

28 Oct 2022The Special Solution to the Logistics Problem with Mike Newman of Returnity00:41:34

Today Ian welcomes in his Conscious Design Podcast Show a new guest by the name of Mike Newman. Mike immediately  introduces himself to the audience and what his company does. Mike also mentions the education of the public that helps him do these activities. Mike then explains how beneficial these discussions are to knowing what can help the specific business. Mike and Ian then both talk about the consumers and how they have reacted to the product. Mike then talks more about the special solution to the logistics problem. In the last part Mike shares some final thoughts and his contact details.

Parts:

0:00 – Guest Intro

2:59 – Education

7:49 – Business

11:07 – Consumer

20:00 – Subscribe!

20:26 – Logistics

30:33 – Guest Outro

About Mike Newman:

Mike Newman is a leading expert in transformational logistics platforms from single-use to circularity, reducing the mountains of plastics and corrugated cardboard entering our waste stream and saving millions in packaging expenses. He received his MBA from the Ross School of Business at the University of Michigan. Over the last 20+ years he worked at the intersection of supply chain and sustainability, including directing the Sierra Club’s political operations in 20 states and building e-waste programs for companies such as Verizon, Walmart and Best Buy and the Sales and Marketing Vice President for ReCellular.

Know more about Mike and Returnity here:

https://www.linkedin.com/company/returnityinnovations

https://www.returnity.co/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

15 May 2021Launching a Product - How do you prove valuation when you’re pre-revenue?00:12:52

How do you prove value when you have not made any revenue? In this episode of Conscious Design, Ian Peterman talk about hard assets and how these assets show some value to your business. Earn about the IP assets and what these can do for you. Find out what third-party companies can do to yours.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

11 Jul 2024Hemp's New Horizon: Innovation and Sustainability with Ryan McKeever00:39:19

The evolution of hemp and the stories that are in the hemp bubble.

The story of Western Colorado's CBD hemp hustle during the peak and collapse. Documentary series produced by Plotline.

In this episode, Ian Peterman talks with Ryan McKeever, a veteran TV commercial director turned hemp farmer. Ryan discusses his transition to the forefront of the hemp industry, starting with his early work on CBD media productions to farming hemp on his property. He details the volatile shifts in the hemp market, from the boom in CBD prices to the advent of Delta-8 THC, exploring the economic impacts and opportunities within the industry. The episode dives into the challenges of market trust and the potential of hemp in sustainable applications like hempcrete and bio-composites.

Notable Moments:

  • 01:03 Hemp Farming And CBD Industry 

  • 08:26 Hemp Industry Evolution From CBD To Building Materials

  • 20:05 Building Trust In The Hemp Industry Through Regulation

  • 24:20 Carbon Sequestration And Supply Chain Transparency In The Industry

  • 29:12 Potential Risks And Rewards: Importance Of The Industry's Changes

  • 34:42 Insights On Its Potential Uses And Benefits

About Ryan McKeever:

Ryan McKeever is a 30-time award-winning producer and director with an entrepreneurial spirit and a passion for storytelling. Over the past 23 years, he has successfully led teams of over 100 people in high-stress environments, achieving bottom-line success. He has utilized his expertise to inspire both startups and Fortune 500 companies, consistently delivering a stream of innovative ideas and solutions that drive successful business outcomes and significantly boost brand recognition globally.

Learn more about Ryan McKeever and Hemp Valley Colorado:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

04 Dec 2022Energy Collection and Production with Alexander Suma of IBIS Power00:31:25

Welcome to another episode of the Conscious Design Podcast, today Ian welcomes Alexander Suma. Alexander starts off with a quick background story and introduction of his business. Alexander then mentions where this inspiration for this business came from and how he managed to expand it into a successful business plan. Ian and Alexander then discuss which buildings are the easiest and hardest to work with and how does a building type affect the efficiency of the power production. Alexander then continues to explain the energy collection process and how it is collected. Ian and Alexander then discuss numbers of how much energy can be produced in different scenarios. Alexander then continues to explain in which sectors he sees possible application and where the company is headed. In the guest outro, Alexander shares his final thoughts and invites people to visit his site and contact him if needed.

Parts:

0:00 – Guest Intro

3:51 – Inspiration

8:29 – Building Types

12:15 – Subscribe!

12:40 – Energy Collection

18:03 – Energy Production

21:57 – Other Applications

25:37 – Guest Outro

About Alexander Suma:

Alexander Suma is a business leader, inventor and a futurist with a passion for design, technology and clean energy. He prepared his career with five academic degrees in architecture and engineering followed by business school and leadership training which he combines today with over 15 years of experience in the cleantech startup and scaleup world. Alexander is an inventor of 5 patent families, won 30+ international prestigious awards for his innovations, 8 personal awards, and is delivering 500% revenue growth in 2021 in his role as CEO of IBIS Power.

Know more about Alexander and IBIS Power here:

https://www.linkedin.com/in/alexandersuma/

https://ibispower.eu/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

07 Oct 2022Green Medicine with Fred Parent of GÜDPHORIA01:04:34

Welcome to the Conscious Design Podcast and today Ian welcomes Fred Parent who first introduces himself and the company and what exactly they do. Ian and Fred both share their observations of how company structures are slowly shifting and making business more efficient and able to solve more obstacles than before. Fred and Ian also talk about the development of using hemp as a potential product for healing and not viewing it as only a recreational drug. Fred also talks more about the process of reinventing the already used methods and trying to improve on the previously established bases. Fred and Ian discuss new developments in the world of batteries and how it connects to the general perception of people for new futuristic products. Fred and Ian also discuss the possibility of some disaster repeating if action is not taken to prevent it in the first place. Ian then talks about his experience of obtaining sustainable materials and how that has changed from the past. Fred and Ian share their thoughts on cooperation in sustainable space and compare it to already existing companies, mainly from the space sphere. In the guest outro Fred shares where he can be found and invites everybody to join him on his mission.

Parts:

0:00 – Guest Intro

6:41 – New Structure

11:04 – Green Medicine

17:52 – Reinventing

28:00 – Batteries

32:27 – Subscribe!

33:02 – Natural Catastrophes

41:27 – Materials

47:18 – Cooperation

57:09 – Guest Outro

About Fred Parent:

Fred Parent is the Co-Founder and CEO of GÜDPHORIA. A big thinker, Fred has been dreaming up ideas, whether it be for cocktails or climate solutions, since a very young age. Fred’s career started in hospitality, imbuing him with a deep sense of understanding of customer service and entrepreneurship. An award-winning ambassador of Hendrick’s Gin, Fred effortlessly directed the execution of experiential events and shepherded the brand through its strongest period of growth, leading teams of 50+ people all over the globe, and managing budgets up to $12M.

With GÜDPHORIA, Fred envisions a future where hemp and its byproducts become both a catalyst for climate solutions and a way to heal traditionally marginalized communities throughout the country.

Know more about Fred and GÜDPHORIA here:

https://www.linkedin.com/in/fred-parent-0b779b22

https://gudphoria.com/

02 Jun 2021Launching a Product - Can I launch a product as one person?00:10:05

Can you launch a product on your own? In this video, Ian Peterman talks about the possibility of launching a product on your own. Find out what resources you will need to successfully launch your product. Learn some tips on what to watch out for when launching your product. Find out more if launching your product is a good idea.


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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

23 May 2021Launching a Product - How do I make my product compete in the market?00:10:29

Your product being able to compete in the market is the difference between having a successful product and a failed on. Ian Peterman has developed many products, many successful, but he's also seen products fail in the market. He goes over the top things you should have in mind to make sure your product competes in the market and is as successful as it should be.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

30 Sep 2021Interview with Lane Rasberry on Wikipedia and its Usefulness00:45:07

Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Lane Rasberry. Ian lets the guest introduce himself and his connection to Wikipedia. Lane quickly shifts to the topic of the community surrounding Wikipedia and reveals how it actually works there. Ian and Lane go ahead and discuss how Wikipedia deals with user data and how they try to keep the balance and generally the site in check. Lane then explains how in social media and major publications it is possible to quite easily push certain narratives or ideas only with the help of money. Then Lane explains how sources work and what is the difference between them. Lane and Ian also discuss how each article is created and how when you read the final product it is a cooperation between many experts, each putting their own skill to use. Ian and Lane talk a bit more about sustainability and how it works inside Wikipedia when dealing with this issue. At the end, Lane invites people to join the Wikipedia team if they feel like it.

Parts:

  • Guest Intro (0:07)
  • Wiki Community (0:51)
  • Consumer and Data (9:29)
  • Issue of Credibility (15:10)
  • Usage of Sources (18:17)
  • Cooperation of the Community (29:17)
  • Sustainability (32:04)
  • Guest Outro (40:45)

About Lane Rasberry:

Lane Rasberry is a Wikimedian-in-Residence at the School of Data Science at the University of Virginia. His interests include popular science, consumer protection, civic engagement, access to health information, clinical research, the Open Movement, data science, LGBT history, and Wikimedia projects.

You can find Lane Rasberry here:

https://www.linkedin.com/in/lanerasberry/

https://datascience.virginia.edu/people/lane-rasberry

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Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/


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Want to work with us? Connect with us about your project:  https://www.petermanfirm.com/connect/


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/


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🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/


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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/


This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.


24 Jan 2025Off-Grid Living with CABN: Sustainable Net-Zero Modular Home01:00:43

Revolutionize Your Living with CABN’s Net-Zero Modular Homes!


Are you ready to embrace a sustainable, off-grid lifestyle? In this episode of the Conscious Design Podcast, host Ian Peterman interviews Alex Kelly, COO of CABN, to explore their innovative net-zero modular homes that are transforming eco-friendly living.


Discover how CABN uses cross-laminated timber (CLT), renewable energy, and advanced construction methods to build sustainable, affordable, and adaptable homes—perfect for remote locations. From green architecture to self-sufficient communities, CABN is leading the way in creating resilient, off-grid housing solutions.


Notable Moments:

00:00 - Guest Introduction

00:32 - The Origin Story of CABN and Vision for Sustainability

05:45 - CABN’s Innovative Design and Off-Grid Capabilities

21:50 - Cross Laminated Timber and Precision Construction

27:42 - Business Growth, Customization, and Flexibility

31:38 - Resilient Solar Communities and Disaster Repair

39:59 - Global Expansion and Market Opportunities

45:01 - Housing as a Human Right and Future Goals


About Alex Kelly and CABN

Alex brings demonstrated experience in partnership, communications, and organizational strategy from a career in both the public and private sectors. Prior to joining CABN, Alex led the successful strategic firm, SALT, designing evidence-based, impactful solutions for clients in the transportation, healthcare, financial technology, retail, and charitable sectors. Alex holds an MSc from the University of London as well as a BAH from Queen’s University.

CABN is a clean tech company revolutionizing housing and construction through sustainable materials,prefabricated components, rapid construction, and advanced solar energy systems.


Learn more about Alex Kelly and CABN

Linkedin: https://www.linkedin.com/in/alexandraskelly/ https://www.linkedin.com/company/cabn-co/

Instagram: https://www.instagram.com/cabn.co/

Youtube: https://www.youtube.com/@cabn./featured

Website: www.cabn.co


Learn More About Conscious Design 

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/


We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Together, we can make sustainable living a global reality. 

20 Jun 2021Launching a Product - What does sustainability mean for a product?00:09:54

What does sustainability mean for a product? Find out the answer in this episode of Conscious Design. Ian Peterman Talks about sustainability. He provides areas for aspiring investors. Learn about recycling and what items fall into this category. Find out about the different types of reusability on various products. Learn tips about how the manufacturing process can be tailored for sustainability.


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

11 Nov 2021Interview with Scott Davis of Valorem on the World of Data Science00:29:24

Welcome to another episode of the Conscious Design Podcast and today Ian has an interesting guest from the world of data science, Scott Davis. Scott starts by introducing himself a bit and his work and talks a bit about data science as a field. Next Scott talks more about the storage of data itself and what happens with it then. Then Scott talks more about the process of data management and how to prioritize the right data for you. Scott then talks about the role of specialists in certain fields and how they fit into data science. Scott then discusses the role of data in smaller businesses and startups. Scott then uses a personal story and a metaphor to express how important data is and how it should be viewed by the person who has it available to them. Ian and Scott then explore the question of coding and how much coding is required during the process of data science. In the guest outro, Scott shares some of his details and invites the fans of the show to check him out and ask questions.

Parts:

  • Guest Intro (0:07)
  • Storage of Data (3:44)
  • Data Management (6:57)
  • Data Specialists (11:32)
  • Small Data (17:52)
  • Know What You Don’t Know (20:41)
  • Coding (23:39)
  • Guest Outro (27:25)

About Scott Davis:

Scott is a seasoned data scientist, leader and strategist and an expert in business innovation,operational management, big data analytics, and process design. He has a passion for solving problems and creating solutions that drive better business solutions through the use of advanced analytics that generate business value.

Know more about Scott Davis here:

https://www.linkedin.com/in/4scottdavis/


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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

/////////

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

22 Aug 2024Green Ink: Good Judy Inc.'s Journey in Eco-Friendly Tattooing00:28:27

Join host Ian Peterman as he explores the innovative world of eco-friendly tattoo supplies with Ryan Hanna and Lee D'Angelo from Good Judy Inc. Discover how Good Judy Inc. began with a desire to reduce the environmental impact of tattooing, offering biodegradable materials and repairable machines. Learn about their journey through the challenges of greenwashing and certification processes. Tune in to hear about their commitment to sustainable practices and their vision for the future of the tattoo industry.

Notable Moments:

  • 00:43 Eco-Friendly Tattoo Supply Company's Origin Story And Products

  • 4:09 Sustainable Tattoo Products And Manufacturing Partnerships

  • 9:44 Certification And Testing Of Tattoo Products

  • 16:54 A Focus On Product Testing And Development

  • 21:45 Industry's Challenges And Solutions


About Good Judy Inc.:

With the largest variety of certified compostable and biodegradable tattoo supplies, Good Judy makes it easy for tattoo artists to choose responsibly made supplies. Offered at affordable prices, we are committed to doing the work so ditching the plastic feels like a relief not a burden.

Learn more about Ryan Hanna, Lee D'Angelo and Good Judy Inc.:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/


Want to be a guest? Visit: https://bit.ly/3BetCkf


Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT


Join our Newsletter: https://bit.ly/2U8IlMS


Visit our website: https://www.petermanfirm.com/


We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


If you enjoy our content, please support us by subscribing and sharing our episodes!

15 Jun 2021Launching a Product - How do I reduce product costs?00:14:31

Want to know how to reduce product costs? In this video, Ian Peterman talks about labor and what you can do to decrease the expense in this area. Learn about the advantages of off-shelf parts in terms of budgeting. Get to know more about the best materials to used to minimize the cost of a project. Find out the difference between raw materials and methods of processing more.


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

17 Oct 2022The Laces Program and Shoe Recycle with Max Justus of Grounded People00:22:45

Welcome back to yet another episode of the Conscious Design Podcast and today the guest is Max Justus. Max starts off by a little introduction to what he does and what his company does. Max then describes the need to fight against fast fashion and what he utilizes to make his products more sustainable and attractive for the broader audience. Max then describes how he also managed to modernize his supply chain and make it less harmful and more transparent. Max and Ian talk about the Laces Program and what it is doing that it makes it so unique and special. Ian and Max discuss another program, that being of bringing old shoes back and therefore in a way recycling them. Max then talks more about the packaging and what has done with that and how it also makes the company more sustainable. In the guest outro, Max shares final thoughts and where to find him and his company.

Parts:

  • 0:00 – Guest Intro
  • 1:55 – Slower Fashion
  • 4:13 – Supply Chain
  • 9:12 – Subscribe!
  • 9:38 – Laces Program
  • 11:51 – Shoe Recycle
  • 16:45 – Packaging
  • 18:55 – Guest Outro

About Max Justus:

Maximilian Justus is currently the Chief Executive Officer of Grounded People Apparel Inc. is a fair-trade, sustainable and earth conscious fashion company, with an initial focus on vegan shoes.

Know more about Max and Grounded People here:

www.groudedpeople.com

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

22 Sep 2022Sustainability and Woodworking with Dennis Marechal00:21:23

Welcome to another episode of the Conscious Design Podcast and today Ian welcomes Dennis Marechal. Dennis starts off with a bit of background and what got him into woodwork. Then Dennis continues to explain a bit about what new materials he has been experimenting with. Dennis and Ian both discuss the importance of a story behind your product and how that affects how consumers will perceive it. Dennis then explains how he has found his passion within a community of wood enthusiasts and explains that while his business is not scalable into mass production, he is more comfortable at the level he currently is. In the outro Dennis invites people to check him out and at the same time talks a bit more about the combination of studying and running a side hustle.

Parts

0:00 - Guest Intro

2:39 – Experiments

3:47 – Story

10:29 – Community

12:44 – Subscribe!

13:09 – Guest Outro

About Dennis Marechal:

Dennis is a young entrepreneur from Belgium with a passion for sustainability, woodworking and stationery equipment. At the moment, he is studying in Sweden for a Bachelor in International Business Management. He runs a side business named Wooden Gifts and More, where he creates unique pens and business gifts out of sustainable wood.

Know more about Dennis and Wooden Gifts and More here:

https://be.linkedin.com/in/dennis-marechal

https://woodengiftsandmore.shop/

** To celebrate Dennis' first podcast visit, all listeners of the podcast will get a 15% discount on their complete order with the code "IAN15". **

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

27 Jun 2024Coast to Coast Sustainables: Pioneering New Eco-friendly Solutions00:44:14

Dive into the innovative world of sustainability with Stephanie Torres and Stephanie Manning, the dynamic duo behind Coast to Coast Sustainables. This episode unpacks their journey from starting with mask-making during the pandemic to creating a thriving business focused on reducing waste through reusable products. Discover how their commitment to sustainability drives their business, from expanding their product line with eco-friendly innovations to engaging with local markets and online communities. Learn about their rapid growth and exciting developments like expanding into a new production space, welcoming interns to their team, and tirelessly designing alternatives to single-use products. 

Notable Moments:

  • 0:34 Origin Story And Pandemic Pivot To Mask-Making

  • 6:53 Reducing Waste Through Reusable Products And Composting

  • 14:56 Products And Customer Experiences

  • 22:07 Product Development And Customer Feedback

  • 26:37 Reusable Products, Challenges, And Customer Problems

  • 30:07 Innovation And Collaboration

  • 34:36 Balancing Online And In-Person Sales

  • 39:06 Product Design And Growth Strategies For A Small Business

About Stephanie Torres and Stephanie Manning:

At Coast to Coast Sustainables, we create eco-friendly products for the home and everyday life, with a mission to bring beauty and practicality into the world of sustainable living. Our innovative Reusable line redefines everyday essentials, offering alternatives to disposable items like paper towels, plastic wrap, and single-use plastic snack bags. We take pride in our eco-friendly approach to design and production, up cycling and repurposing materials whenever possible, minimizing waste and contributing to a more sustainable future. C2C Sustainable products are known for their playful colors and unique designs that add a touch of joy to your surroundings. From kitchen essentials to lifestyle accessories, each item is thoughtfully crafted to help you protect your pockets and the planet.

Listeners - receive 15% off your first purchase with code: SUSTAINABLE

Learn more about Stephanie Torres, Stephanie Manning and Coast to Coast Sustainables:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Find us online:

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

31 Jul 2022The Rise of Popularity in the Interest for Remote Jobs with Jeffrey Mrizek 2/200:34:54

Welcome back to the second part of the episode with Ian and Jeffrey. They start off by discussing emotional intelligence and how it is becoming a must in a modern workplace. Ian and Jeffrey also discuss that today people are judged on different, less significant criteria, so it creates a more open and inclusive work space. Ian and Jeffrey then discuss how you should think about the digital impact you are leaving and that it is entirely possible to be positive and helpful and at the same time profitable. Jeffrey then talks more about how each of us has the power to teach something to others, from our experience which might prove helpful to the person in question. In the guest outro Jeffrey shares his final thoughts and mentions where he can be found.

Parts:

0:00 – Emotional Intelligence

10:57 – Wealth And Kindness

18:51 – Subscribe!

19:17 – Learning From Others

29:25 – Guest Outro

About Jeffrey Mrizek:

Dr. Jeffrey Mrizek is a wholehearted caring and compassionate service leader of leaders who seek to collaborate for equitable transformational change. Dr. Mrizek is a well connected educational broker; he is an expert in economic, workforce, organizational and talent development. As a consultant, he uses systems thinking to imaginatively overcome ambiguity and uncertainty. As a teaching professor, he unlocks the curiosity and diversity of future leaders.

Know more about Dr. Mrizek here:

https://mrizekglobal.com/

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Hosted by: Ian Peterman

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We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

06 Jul 2022Interview with Daniela de Sá of Najha Fashion on How a Human Touch is Needed in Fashion00:35:56

Welcome to another episode of Conscious Design Podcast and today Ian is joined by Daniela who starts us off with a short introduction about herself and her business. Daniela then talks about the importance of thinking a bit into the future and seeing possible opportunities and what you might like doing, even if today it might seem like a crazy idea. She connects this to how that helped her get her own business started. Daniela then explains how a human touch is needed in fashion and what can’t be replaced by multimillion-dollar machines. Daniela then talks more about how the market has changed into something more sustainable and what the future might hold.

Parts:

0:00 – Guest Intro

7:13 – Thinking Forward

14:14 - CTA

14:41 – Human Touch

23:20 – Going Green

30:36 – Guest Outro

About Daniela de Sá:

Daniela created a luxury fashion brand which has a sustainable and vegan concept. They aim to create a huge movement in several communities all around the world to clean the planet and use that waste to fashion industry, high quality raw materials, recycled and recyclable. Always getting together to DESIGN with SUSTAINABILITY.

Know more about Daniela and Najha Fashion here:

https://www.najhafashion.com/

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

17 Mar 2021Launching a Product - Do I need a manufacturer before launching a crowdfunding campaign?00:07:59

Looking to launch a crowdfunding campaign and not sure about manufacturing? Not everyone does it right, which can lead to unhappy customers and reputation damage. Ian Peterman discusses manufacturing and crowdfunding and shares tips on how to position yourself in the best way to make sure your product is manufactured and your customers are happy when you launching with a crowdfunding platform.



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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

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This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

10 Mar 2022Interview with Marte Cazarez of DESSERTO on the Way of the Cactus00:39:25

Welcome to the Conscious Podcast and today Ian welcomes his guest Marte Cazarez Duarte. Marte starts off by introducing himself and his company and talks a bit about its journey. Marte also goes into detail about his main product, the cactus and how it can be used in many domains of our daily life. Marte goes on and explains what this extracted protein can do and where it can be specifically used. Marie then explains what domains he will be able to take part in, in the future. He also mentions his plans for improvement and for the near future. Marte then explains the process of growing the cactus and where he plans to expand with it. In the guest outro Marie invites listeners to ask him questions and check out his links, if interested.

Parts:

0:00 – Guest Intro

3:14 – Way of The Cactus

15:03 – Many Faces of The Protein

19:08 – Near Future

29:47 – Growth Conditions

36:07

Know more about Marte and DESSERTO here:

https://mx.linkedin.com/in/marte-cazarez-d

https://desserto.com.mx/home

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

29 Aug 2024Architect David Hertz Explains How Recycled Materials Are Transforming Modern Architecture00:50:48

Discover How Recycled Materials Are Transforming Modern Architecture with David Hertz


In this episode of Conscious Design, renowned architect David Hertz shows us how recycled materials are changing the way we build today. David talks about his journey from environmental activism in Malibu to his work with SkySource and XPRIZE. Learn how he uses materials like recycled concrete and airplane wings in innovative projects like the 747 Wing House and the Sail House.


David explains how using green technologies and materials you might not expect can make architecture more sustainable. He also discusses the bigger picture, including the need for better environmental practices and the limits of current economic models. Watch to find out how David’s ideas are helping create a greener future for building design.


Notable moments:

0:53 - David Hertz’s Background and Environmental Work

03:57 - Using Recycled Materials in Building Design

08:20- The 747 Wing House and Sail House

17:58 - Green Technologies and Local materials

23:34 - Challenges and Future of Green Architecture

48:30 - David Hertz’s Resilience Foundation and Global projects


About David Hertz

David Hertz is an Architect, inventor, and educator. He is known for his work in sustainable architecture and as an early innovator in developing recycled building materials. David has been working at the edge of sustainability and the forefront of regenerative architecture for 40 years. As a systems thinker, he engages in various fields through design and believes in expanding the conceptual limits of architecture. David taught sustainable design and mentored students at his alma mater, SCI-Arc, as well as Art Center College of Design, Yale, and USC. In 2016, David founded Skysource to democratize water, and his efforts culminated in winning the Water Abundance XPRIZE in 2018 and the Cooper Hewitt, Smithsonian Design Museum's National Design Award for Climate Action in 2022.


Learn more about David Hertz and David Hertz Architects and Skysource

https://www.linkedin.com/in/david-hertz-faia

https://www.facebook.com/davidhertzarchitects/

https://www.instagram.com/davidhertz_studioea/

https://davidhertzfaia.com


We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

29 May 2021Launching a Product - Why your service based company should have a product00:11:33

Why does your service-based company need a product? Ian Peterman talks about the importance of a new product and how that can influence the customer experience positively. Learn about how a new product can raise your profitability. Find out techniques on how to popularize your brand in this industry.


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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

12 Aug 2021Interview with Nick Mailhiot of Michelin on Design and Mobility00:30:16

Today Ian welcomes his guest, Nick Mailhiot with Michelin Tires to talk about design, challenges in design, and the Michelin Movin’On Challenge Design in 2021. Nick starts off by introducing himself and talks about his first impressions and challenges when he took over a big project. Nick and Ian continue to talk about the potential impact an idea can have and how it can inspire even the competition to do better. Nick answers Ian’s question about which age demographic engages with the Movin’On Challenge Design, which has been running since 2001. They also talk about some of the ideas with most potential come from and what they have been in the past. Nick also talks about the importance of having multiple inputs. Ian and Nick then talk a bit more about the importance of mobility in the modern-day era. Nick then shares contact details and some final thoughts and invites anybody to contact him, if they are interested.

Sections:

  • Guest Intro (0:07)
  • Taking Over the Project (2:03)
  • Ideas and Inspiration (7:05)
  • Who Contributes? (11:16)
  • Learning With Competitions (18:06)
  • Mobility (21:39)
  • Final Thoughts (27:29)

About Nick Mailhiot:

Nick is an experienced designer with a demonstrated history of working in the automotive industry. Skilled in Creative Problem Solving, Visual Storytelling, User Research, Sketching, and Product Development. Highly driven to the betterment of people and the planet through Human Centered Design. He’s been involved in many projects and is also the Chairman of the Movin’On Challenge Design through Michelin.

You can find Nick, Michelin, and Movin’On here:

https://www.linkedin.com/in/nick-mailhiot-51334133/

https://www.michelinchallengedesign.com/

https://www.instagram.com/michelin/

https://twitter.com/movinonconnect

https://www.movinonconnect.com/

https://www.youtube.com/channel/UCrS71kSCwkl6bu1Vm0cgAbg

https://www.facebook.com/movinonconnect/


///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project: https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes! Thank you!
29 Sep 2022Going Organic with Laura Baum of Laura's Botanicals LLC00:37:13

Welcome to another episode of the Conscious Design Podcast and today’s guest is Laura Baum. Laura starts off by a little introduction of what she does. She continues about what her main mission is and how that inspired her to start her business. Laura then expands more on the idea that providing an experience with your product is very valuable for many customers. Laura then explains what part of her business model supports sustainable behavior, mainly in the consumer. Laura also talks more about the role of the customer in her sustainable model and how it elevates people and changes their entire perspective on the world and what they can do to help out a little. Ian asks Laura about how she researched all her current knowledge to which Laura shares some tips. Laura then explains a bit how the business and consumer perspective is changing also. In the guest outro she mentions where she can be found.

Parts:

0:00 – Guest Intro

3:39 – Going Organic

5:26 – Experience

9:53 – Sustainability

20:03 – Subscribe!

20:28 – Resources

27:02 – Business Side

32:03 – Guest Outro

About Laura Baum:

Laura is the founder of Laura’s Botanicals, a small batch handmade skincare brand and a coaching business that has offered private and group programs. With a background in clinical herbalism, Laura knows first hand the pressures that there are on health professionals to show up big and consistently for their clients. Laura has for three years coached independent health business owners, practitioners, coaches, service based providers and healers who are ready to shift into a more prominent place in their industry with sustainable but still effective marketing processes for growth in sales and impact.

Know more about Laura and Laura’s Botanicals here:

https://www.linkedin.com/in/laura-baum-18592a6a

https://www.laurasbotanicals.com/

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We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

28 May 2021Launching a Product - Is Having a Product Portfolio Strategy Important?00:06:32

Learn the importance of validating your product design. In this video, Ian Peterman talks about the importance of the product validation process. Know more about the different categories of the subject. Ian goes deeper into discussing the vital parts of your product for your customers. Developing a product for the right market is a way to succeed in your business. Watch the full video to learn more about the importance of product validation.


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Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

06 Jan 2022Interview with David Baggs about Global GreenTag International and What Makes it Unique00:56:29

Today on the Conscious Podcast, Ian welcomes David Baggs, who begins by explaining what his company is all about and how they are unique. David explains how they screen products to know if the products are not harmful to the end user. Then David continues to talk more about the sustainability of the products, explaining the problems with serviceability and spare parts. Ian then asks Peter about the journey and interesting stories to which David reacts with an overview of his journey and how has the industry changed from his experience. David also describes the problems they are having concerning the negatives of many of the products and the measurement of these impacts but provides a way how to look at problems like these more effectively. David also talks about some of the improvements in the industry that they are providing to the world and what they are all about. Another thing which they discuss is the problem with obtaining resources needed for production and David mentions how there is often little to no interest in how companies obtain energy and resources for the manufacturing process. In the guest outro, David invites everybody who is interested to contact him and thanks Ian for the podcast.
Parts:

Guest Intro (0:07)

Determining Risk (7:06)

Sustainability (12:09)

The Journey (15:57)

Lesser Evil (40:05)

New Improvements (44:07)

Obtaining Resources (51:12)

Guest Outro (53:39) 


About David Baggs: David is a multi-award winning green building architect, sustainability consultant, product certification, and lifecycle analysis expert with over 40 years of experience. Voted one of the Top 100 Sustainability Experts in the world, he is the CEO and Program Director of Global GreenTag International, a third party ecolabelling, product transparency and Environmental Product Declaration program operator that also developed a range of world first certifications including a product level Modern Slavery Declaration.


Know more about David Baggs and Global GreenTag International here:

https://www.linkedin.com/in/ecolabel-green-product-certification-transparency-cradle-to-cradle-declare/

https://www.globalgreentag.com

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Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/ 


This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.   If you enjoy our content, please support us by liking, sharing, and subscribing to our channel! Thank you.

18 May 2021Launching a Product - Should i know my customer journey before developing a product?00:06:35

Knowing your customer journey before developing a product can be helpful. There are many ways to approach when developing a product. All are based on what information you know and what information you need to get. Ian Peterman talks about what knowing your customer journey does for you when starting to develop a product. Startups aren't always able to make this happen, but it can still be a useful exercise.

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

19 Aug 2021Interview with Timothy Mahoney on Meaningful Marketing and Knowing Your Real Customers00:22:52

Today Ian welcomes Timothy Mahoney to the Conscious Design Podcast. Timothy introduces himself and talks about his experience at different automotive companies working as CMO. Timothy continues to describe how he was able to build better customer relations and what it took for each company. He also discusses the surprising similarity between working with Subaru and Porsche from a marketing standpoint. Timothy and Ian then discuss how you can make people feel better about donating to a greater cause and make it feel less like a “nice tax”. Timothy then discusses more about proper customer and market research. Timothy shares some final thoughts and invites you to contact him to conclude the episode.

Sections:
Guest Intro (0:07)

Background (2:47)

Love For Cars (5:59)

Taxes For Greater Good (11:43)

Knowing Your Customers (15:05)

Final Thoughts (21:15)


About Timothy Mahoney:
Timothy Mahoney has worked as the CMO and other senior roles in companies such as Subaru, Volkswagen, GM, and Porsche. He helped Subaru to grow its Share the Love event grow and helped Porsche to market the Cayenne as a sports car company, something new for them. Now, he’s retired from the c-suite and sharing his experience where he can.


You can find Timothy Mahoney here:
http://linkedin.com/in/timothy-mahoney-4763678
https://twitter.com/tjmahoney56

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📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/


This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.


16 Jun 2021Launching a Product - How to make your product more sustainable?00:10:57

Welcome back to another episode of the Conscious Design and today we are going to be talking about what can you do to make your product more sustainable. Ian shares his tips on analyzing the impacts a product will or can have and adapting them to make it more sustainable. Ian also talks more about how reducing what you can without harming the quality of the product can help very much and he also shares areas in which he thinks almost anybody can adjust. Ian ends the episode by discussing how investing into your product lasting longer will increase its sustainability.


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📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

27 May 2021Launching a Product - How to make my new product fit into an existing product line?00:09:02

Learn how to make a new product fit into an existing product line. In this video, Ian Peterman talks about how the design language relates to products and customers. Find out how the design language influences the product’s perception. You learn better about the importance of the tool. Watch the video and go deeper ad Ian explains about user experience and its importance.


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

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📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

18 May 2021Launching a Product - Do I need drawings or CAD to get a product made?00:07:32

Are you wondering if you need drawings or CAD to get a product made? Maybe you've heard someone talk about getting a product made by just directly working with a manufacturer. Ian Peterman talks about drawings and CAD for product production and shares insight into some best practices.


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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

12 May 2022Interview with Tatsuya Nakagawa of Castagra on the Change of People's Interest in Sustainability00:38:18

Today Ian welcomes Tatsuya Nakagawa. He starts off by a guest intro and talks a bit about his story and background. Tats talks a bit about his mission to also help other entrepreneurs be successful and how he manages to do so. Tats and Ian both discuss the importance of past experiences which can form future success stories. Tats then discusses the change of sentiment in people’s interest in sustainability and how he had to adapt. Tats then talks more about the operational side of the business and which models did he find useful when starting out. Ian and Tats then go over the ever changing world of technology and new inventions. Tats then talks more about the importance of advertising and marketing when developing new inventions and how that can prove to be the difference between failure and success. Tats in the guest outro shares his future vision and invites listeners to contact him if needed.

Parts:

0:00 – Guest Intro

5:49 – Business Help

10:08 – Learn From The Past

14:01 – Public’s Choice

18:39 – Operational Side

23:12 – New Tech

26:22 – Making vs Selling

34:24 – Guest Outro

About Tatsuya Nakagawa:

Tatsuya is the Co-Founder and CEO of Castagra Products, a sustainable roof coating manufacturing company. Over the past 20 years, Tats has launched hundreds of products and services, co-authored the book Overcoming Inventoritis: The Silent Killer of Innovation, and spoken to a variety of industry groups including: Chartered Accounts of Canada, Canadian Bar Association, The American Chamber of Commerce, and The International Internet Marketing Association.

Tats is also the host of the popular C-Suite Network podcast, Specified Growth Podcast.

Know more about Tatsuya and Castagra here:

https://www.linkedin.com/in/tatsuya/

https://www.castagra.com/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

/////////

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

13 Apr 2024Pioneering Sustainable Personal Protective Equipment with Beau Wangtrakuldee00:28:17

Tune in as host Ian Peterman talks with Beau Wangtrakuldee, Ph.D., founder and CEO of AmorSui, in a transformative discussion about innovating sustainable personal protective equipment (PPE). Beau shares her personal journey, driven by a chemical spill accident during her PhD, which unveiled the inadequacies in existing PPE and sparked the inception of AmorSui. Plus, she explains the company's mission to bridge the gap in the PPE market, focusing on safety, functionality, and sustainability. 

What you’ll hear about in this episode:

  • The Origin Story of AmorSui: Bridging the Gap in PPE

  • Addressing Sustainability in PPE: A Three-Pronged Approach

  • Challenging the Status Quo: Reusability and Public Perception

  • Building a Brand in the PPE Industry: Trust, Quality, and Sustainability

  • Looking Forward: Expanding the Product Line and Embracing Circular Economy

The episode explores the challenges in redefining perceptions around reusable PPE, maintaining high standards of protection, and the brand's commitment to the environment through circular economy practices. Beau discusses AmorSui's approach to product design, combining performance, functionality, and recyclability. She also talks about empowering healthcare professionals through better PPE and the future outlook of the PPE industry towards sustainability.

About Beau Wangtrakuldee:

Beau Wangtrakuldee, Ph.D., is a multifaceted innovator who has taken a technical approach to radically drive global impact in health and safety. As the founder and CEO of AmorSui, the first global protective wear brand for circular personal protective equipment items and subscriptions, she is on a mission to protect the health of people and the planet. Beau led AmorSui to serve over 30,000 global customers and leading R&D institutions such as Harvard, the University of Pennsylvania, Lawrence Berkeley National Laboratory, Dupont, and Amgen. Today, as a Keynote Speaker, Wangtrakuldee is also promoting gender equity, inclusion and diversity, and circular innovation through talks and presentations.

Learn more about Beau Wangtrakuldee and AmorSui:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

consciousdesignhaus.com 

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!


09 May 2021Launching A Product - What are the basic stages of product development?00:10:03

Welcome to another episode of the Conscious Design channel and today we are going to be talking about the basic stages of product development. Ian starts of by describing the research of stage and what different types of research you might find yourself doing. Next Ian talks about ideation and the main different between the research stage and the ideation stage. At the third stage, engineering, Ian describes the more technical stage and what questions should you ask yourself during this stage. After this Ian continues to explain why prototyping is a separate stage and how does it differ from the previous ones. Ian ends the episode by explaining the manufacturing stage.


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

10 Jan 2025How Nagami Turns Plastic Waste into High-Tech 3D Printed Architecture!00:42:21

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Manuel Jiménez García, co-founder and CEO of Nagami, to explore the cutting-edge world of 3D printing technology and recycled plastics. Learn how Nagami turns plastic waste into high-tech 3D printed architecture!. Manuel shares the inspiring origin story of Nagami, the challenges of scaling large-scale 3D printing, and their mission to promote the circular economy. If you’re curious about eco-friendly design, reducing plastic waste, or the future of sustainable manufacturing, this episode is for you!


Notable Moments:

00:00 - Guest Introduction

00:38 - The Origin Story of Nagami

02:18 - From Research to Real-World Impact

15:01 - Scaling and Exploring New Materials

25:02 - Sustainable and Personalized 3D Printing

35:48 - Future Goals and Architectural Innovations


About Manuel Jiménez García and Nagami

Manuel Jiménez García is the co-founder and CEO of the robotic 3D printing and design brand Nagami, based in Ávila, Spain. He is also the co-founder of Automated Architecture Ltd (AuAr), a design-tech company specializing in robotically assembled housing based in London, and the founder and principal of madMdesign, a computational design practice also based in London.


For over a decade, Manuel has developed a wide variety of projects focused on computational design, automation, and sustainable building methods, particularly large-scale 3D printing using recycled plastics. His work is part of the permanent collection at the Centre Pompidou (Paris) and has been exhibited worldwide in venues such as the Victoria & Albert Museum (London), Canada's Design Museum (Toronto), The Design Museum (London), the Royal Academy of Arts (London), the Zaha Hadid Design Gallery (London), and the Philadelphia Museum of Art.


In addition to his practice, Manuel is an Associate Professor of Architecture at The Bartlett School of Architecture, UCL (London). He serves as the Programme Director of the MSc/MRes Architectural Computation (AC) and is the Unit Master of AD-RC4, both part of The Bartlett B-Pro. He is also the co-founder of UCL AUAR Labs and curator of Plexus, a multidisciplinary lecture series focused on computational design.


Nagami was founded in 2006 by Manuel Jiménez García, Miguel Ángel Jiménez García, and Ignacio Veguera Ochoa. The company works closely with its partners to meticulously craft every detail, from early ideation through design, development, and production, with boldness and innovation at the core of every creation.


The team at Nagami comprises architects, engineers, designers, researchers, and professionals from various fields specializing in technology, robotics, and sustainability. Together, they work daily to push the boundaries of imagination into uncharted territories.

Nagami is a multidisciplinary team of brilliant minds with a shared goal: to create a new reality through 3D printing.


Learn More about Manuel Jiménez García and Nagami

Linkedin: https://www.linkedin.com/company/nagami-design/

Facebook: https://www.facebook.com/Nagami.DesignInstagram: https://www.instagram.com/nagami.design

Youtube: https://www.youtube.com/channel/UCaDv9GWjlV9H6hk-RLIomSg

Website: https://nagami.design/es/


YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/


We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Let us know in the comments what excites you most about sustainable 3D printing.

22 May 2021Launching a Product - Do I need an engineer to develop my product?00:08:55

Are you wondering if you need an engineer to develop your product? Maybe you've been told you do, and then someone else tells you that you don't. Well, engineers have a really great role to play in certain situations. Ian Peterman talks about when an engineer should be involved and when you need a designer. You may be surprised with the answers in this video!


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Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

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Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!

27 Aug 2022Measured Innovation with Ben Bensaou of INSEAD 2/200:40:43

Today Ian welcomes Ben Bensaou on his Conscious Podcast Show. Another aspect of innovation, based on Ben, is never being too long in your comfort zone and deriving value from different inputs. Another point that is mentioned is that it is important to fully analyze things before making a decisive decision. In the guest outro Ben shares some final thoughts and departs.

Parts:

0:00 – Rotation Of Jobs

20:07 – Good Look

32:18 – Guest Outro

About Ben Bensaou:

Ben is the author of Built to Innovate (McGraw Hill, 2021). He is professor of Technology Management and former Dean of Executive Education at INSEAD. As an innovation consultant, he has helped some of the world’s leading companies build innovation in their corporate DNA. He has been a visiting professor at Harvard Business School, and a research fellow at the Wharton School of the University of Pennsylvania.

Know more about Ben here:

https://fr.linkedin.com/in/ben-m-bensaou?trk=public_profile_browsemap

https://www.builttoinnovatethebook.com/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

/////////

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

24 Feb 2022Interview with Van West of Vocalytics on a Short Backstory on his Current Business00:31:44

Today Ian welcomes Van West who opens up with a short backstory on his current business. Van talks a bit about what he picked up during his long time as an entrepreneur and shares it with the audience. Van then specifies what they are working on now and how they are researching sound but also mentions some exciting new possibilities the market provides. Van then explains what they understand about personalizing each customer and what he imagines can be possible in the future. Van and Ian talk about the special process of sound identification which Van’s company has developed. Van also talks a bit about the concept of the cloud but also mentions the limitations of it currently. In the guest outro Van invites people to check out his work and contact him if needed.

Parts:

  • Guest Intro (0:07)
  • Key Insights (3:40)
  • Exploring Sound (12:01)
  • Customer Profiles (17:33)
  • Special Process (20:34)
  • Limitations of the Sky (26:36)
  • Guest Outro (29:54)

About Van West:

Van West is an accomplished strategic business development, product, and marketing executive with 15

years’ experience leading teams in startups to Fortune 500 scale. Founder, mentor, and advisor to several high technology startup businesses, Van has helped raise more than $40MM in angel, venture, and private capital throughout his career. With full profit and loss (P&L) accountability across B2C, B2B, and B2E markets, his strategic investment network has powered growth for

tremendously talented teams across the globe.

Currently, Van is the founder and CEO of Techstars-backed Vocalytics. Helping facility-driven enterprises & spaces, Vocalytics is an AI software that listens to ambient noise, analyzes events & trends, and sends real-time alerts to improve essential business operations, reduce cost, and drive tangible business outcomes. He’s incredibly passionate in leveraging AI to augment the health, safety, security, and experience use cases.

Know more about Van and Vocalytics here:

https://www.linkedin.com/in/vanjwest

https://vocalytics.ai/

15 Jul 2021Interview with Perry Galanopoulos of Fufluns Foods on Creating High Quality Organic Supply Chain00:37:10

Today Ian welcomes Perry, owner of FuFluns Foods. Ian introduces the guest and Perry tells his personal story of how he became a business owner. Both of them move on to discuss supply chain and why the consumer should be conscious of them while buying their food. Perry talks more in detail about the different unwanted ingredients a consumer might find in his/her food and why you should care or watch out for those specific ingredients. Ian asks about the process of how the company is able to obtain the correct product and Perry happily explains. Perry also explains what inspired him to do this specific process. Ina asks about the experience of working with new plants and Perry explains what he has to learn when working with a new crop. In the Final Thoughts, Perry talks a bit about the future of the company and where he would like to see himself and FuFluns in a few years.

Sections:
•        Guest Intro (0:06)
•        Supply Chains (2:17)
•        Ingredients Matter (10:09)
•        Process of Obtaining (15:36)
•        Inspiration for the Progress (22:04)
•        Embracing the New (27:40)
•        Final Thoughts (30:31)

About Perry & Fufluns Foods:
Perry Galanopoulos founded FuFluns as a health conscious, environmentally focused, supply chain expert who was tired of seeing big business mislead, cut corners and poison our planet. FuFluns offers discerning consumers vegan natural supplements of uncompromising quality, and a positive social and environmental impact. FuFluns products are sourced domestically, grown regeneratively (biodynamic) and extracted using a 500 year old artisanal method that separates, purifies and reunites the soul, body and spirit of the plant or fungi. They look at the science and build an optimally and environmentally friendly supply chain around it, partnering with passionate, well intentioned family owned businesses.  

You can find Perry & Fufluns Foods here:
https://fuflunsfoods.com/
https://www.instagram.com/fuflunsfoods/
https://www.facebook.com/FUFLUNSFoods/
https://www.linkedin.com/company/fufluns-foods/
https://twitter.com/fuflunsfoods

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Want to be a guest? Visit: https://www.petermanfirm.com/conscious-design-podcast-application/

Want to work with us? 👉 https://www.petermanfirm.com/connect/

/////////

👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://www.petermanfirm.com/blog/

/////////

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

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