Camera Confident with Shirlee Engel (Shirlee Engel)
Explorez tous les épisodes de Camera Confident with Shirlee Engel
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| 06 Aug 2024 | ChatGPT Hacks to Supercharge Your Visibility | 00:14:45 | |
Shirlee shares her top five ways to use ChatGPT to elevate business communication, messaging, and content creation. ChatGPT and other AI platforms are an entrepreneur's secret weapon to uncover the best podcasts and media outlets to pitch, develop and refine magnetic messaging, and craft engaging social media content. This episode is packed with insights on enhancing communication and productivity using the power of AI. Keywords: ChatGPT, communication, messaging, content creation, business, visibility, social media, client communications, organization, productivity Key takeaways: • Discover how ChatGPT can help businesses get visible by researching and pitching to podcasts and media outlets. • Learn to refine magnetic messaging and create engaging social media content with ChatGPT. • Find out how ChatGPT assists in crafting client communications and organizing tasks to improve productivity. • Understand why ChatGPT is a powerful tool for enhancing communication and messaging in the digital business world. Resources: Download the Elevator Pitch Prompts WATCH: Crush Your Next TV Appearance Join Camera Confident Academy - DM Shirlee on Instagram Connect with Shirlee •Attend Shirlee's next free training - DM the word VISIBLE on Instagram!
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| 23 Jul 2024 | Rewire Your Brain to Clear the Fear of Public Speaking | 00:38:07 | |
Diana Sofia, a subconscious reprogramming and mindset coach, joins Shirlee to discuss why so many entrepreneurs struggle with self-doubt and fear when it comes to public speaking and being on camera. Through methods like Rapid Resolution Therapy®, hypnotherapy, EFT/tapping, and neurolinguistic programming, she clears limiting beliefs and rewires the subconscious mind to feel more at ease and natural in these situations. Diana and Shirlee talk about the challenges of being authentic on camera and strategies to handle the pressure to be perfect on social media. Keywords: camera confidence, overcoming fear, building confidence, public speaking, subconscious mind, limiting beliefs, rewiring, authenticity, social media, consistency, repetition, visualization, communication skills Takeaways
Chapters 00:00 Introduction 01:48 Understanding the Fear of Being on Camera 06:03 Clearing Limiting Beliefs and Rewiring the Subconscious Mind 13:08 Overcoming Blocks and Embracing Authenticity 19:18 Navigating Social Media and the Pressure to be Perfect 26:25 The Power of Consistency and Repetition 35:46 Using Visualization to Improve Communication Skills 38:36 Conclusion Connect with Shirlee
Join Camera Confident Academy
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| 25 Jun 2024 | Craft A Standout Elevator Pitch | 00:10:23 | |
Crafting a compelling elevator pitch is essential for any communication strategy. It is the foundation for making a lasting impression and hooking your audience in the first few seconds. An elevator pitch is a concise and compelling snapshot of your business, who you are, and what you do. It should be conversational and memorable, avoiding jargon and using language that you would use in a casual conversation. The elevator pitch should emphasize your value proposition to your ideal clients and can include a hook, a personal story, and a call to action. It is important to practice and refine your elevator pitch to make it short, clear, and impactful. Download your Elevator Pitch Prompts worksheet Keywords: elevator pitch, communication strategy, first impression, hook, value proposition, memorable, jargon, conversational, personal story, call to action Takeaways
Sound Bites
Connect with Shirlee
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| 02 Jul 2024 | Skyrocket Your Visibility by Zooming Out | 00:10:25 | |
It's easy to dream about a big break, but the secret to skyrocketing your visibility is not what you might think. Entrepreneurs often underestimate the power of small, consistent actions to get their name out there and boost their business visibility. Discover why every step, no matter how minor, is crucial in building a lasting public presence and transforming tiny wins into major opportunities Keep a visibility journal to track your progress and stay motivated. Momentum builds over time and attracts more opportunities. Continuous improvement leads to greater impact and success. Keywords: success, business, visibility, small steps, incremental progress, sustainable success, big break, small wins, confidence, visibility journal, momentum, continuous improvement, impact Takeaways
Connect with Shirlee •Watch on YouTube •Follow on Instagram - Attend my next free training - DM the word VISIBLE on Instagram! •Follow/Connect on LinkedIn •Join Camera Confident Academy
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| 20 Aug 2024 | Build Your Brand with a Sustainable Social Media Strategy | 00:36:32 | |
Ready to up your social media game? Dawn Ferguson, the queen of social media strategy for big brands like Forever21 and Fabletics, dishes on how purpose-driven entrepreneurs can build a killer brand online. Get the scoop on cracking the algorithm, mastering Instagram and using video to creating what she calls an "aspirational lifestyle." Plus, learn how to turn followers into clients with a smart bridge offer and when it’s time to bring in the pros to handle your social media. This episode is packed with everything you need to level up your online presence! Keywords social media, brand building, purpose-driven entrepreneur, algorithm, support, experts, Instagram, LinkedIn, video content, aspirational lifestyle, bridge offer, outsourcing Takeaways
Chapters 00:00 Introduction
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| 25 Jun 2024 | Lights! Camera! Clients! Get Visible in 2024 | 00:10:11 | |
In her inaugural episode, Shirlee lays out the three main pillars of the show: What to say, how to say it, and how to create buzz. These are the fundamentals of getting visible in 2024 for any successful business, speaker or thought leader. Connect with Shirlee
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| 27 Aug 2024 | Visibility Trap: Why Trying to Be Everywhere Can Hurt Your Brand | 00:13:50 | |
Why is focusing on one or two social media platforms more effective than trying to be everywhere? Discover how understanding your audience on each platform allows you to tailor your messaging in a way that resonates way more than if you post the same thing in multiple places. Different platforms have their own expectations and trends, and you can really maximize your impact by focusing your efforts where your ideal clients spend their time. Shirlee explains how prioritizing meaningful interactions and messaging over chasing vanity metrics is a winning formula. Keywords: Key takeaways:
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| 03 Sep 2024 | How Vulnerability and Intimacy Create Connection on Camera With Kevin Newman | 00:40:22 | |
Veteran national news anchor Kevin Newman reveals how to create genuine intimacy on camera. Drawing from his extensive experience at the helm of top broadcasts in both Canada and the United States, Kevin shares practical strategies for building deep connections with your audience. You’ll learn how to frame stories effectively, overcome camera jitters, and centre yourself before going live. Kevin also dives into how vulnerability enhances communication and offers insights into the evolving role of storytelling in the digital age. Whether you’re an entrepreneur or a content creator, Kevin’s advice will help you communicate with authenticity and impact. Key Takeaways
Chapters
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| 10 Sep 2024 | Why You Need a Sizzle Reel (And How to Make One) | 00:11:41 | |
A sizzle reel is your ticket to standing out in a crowded digital landscape. In this episode, Shirlee breaks down exactly how to craft a powerful 1-2 minute video that grabs attention, showcases your expertise, and makes your audience take action. Learn the essential elements of a sizzle reel, from crafting the perfect hook to highlighting your value proposition and demonstrating transformation. Whether you’re an entrepreneur, a service-based business, or a thought leader, this episode will guide you through creating a reel that not only looks great but also gets results. Key takeaways
Create your own sizzle reel
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| 17 Sep 2024 | From Rookie Nerves to Pro-Level Success: Mastering Public Speaking with serial entrepreneur Jennifer Stewart | 00:32:05 | |
Serial entrepreneur Jennifer Stewart shares her candid journey from nervous newbie to business powerhouse. She talks about the early days of building her brand and agency, learning to calm her nerves before public appearances, and why authenticity is the secret sauce to standing out. This episode is packed with actionable advice for entrepreneurs who are ready to step into the spotlight, build connections, and stop letting worries about what others might think get in the way. Whether you’re gearing up for your first big media moment or just looking for some solid visibility tips, this episode is packed with relatable wisdom and actionable strategies. Takeaways
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| 25 Sep 2024 | Is There Such Thing as Bad Publicity? It Depends… | 00:15:15 | |
The idea that “there’s no such thing as bad publicity” has been around for ages, but in the digital age, is it still true? While getting attention might seem great on the surface, there are times when being in the spotlight can harm your reputation. Some brands and individuals thrive by leveraging controversy, but being associated with the wrong brands or unethical practices can cause long-term damage. Plus, the rise of bait-and-switch tactics—like podcast invites that turn into sales funnels—can hurt your credibility. This episode dives into when publicity can help, when it can hurt, and how to protect your brand while staying visible for all the right reasons. Keywords: Bad publicity, Brand reputation, Publicity risk, Media visibility, Bait-and-switch tactics, Podcast guesting, Controversy in business, Personal branding Key Takeaways: •Not all publicity is good, ESPECIALLY for businesses; being associated with the wrong brands can harm your credibility. •Some public figures and companies use controversy to build visibility, but this strategy isn’t foolproof. •Watch out for bait-and-switch schemes disguised as media or podcast invitations. •Protect your brand by choosing visibility opportunities wisely, doing your research about potential collabs and affiliates, and maintaining integrity. Have you ever experienced bad publicity or been caught in a bait-and-switch situation? We want to hear your story! Share it with us on Instagram or LinkedIn, and let’s talk about how you handled it—or what you wish you’d done differently.
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| 01 Oct 2024 | Speak and Sound Like a Pro with Broadcast Voice Coach Susan Murphy | 00:32:47 | |
Shirlee dives deep into the power of voice with special guest Susan Murphy, a seasoned broadcast voice coach with over 40 years of experience in TV and radio. Susan has worked with a wide range of professionals, from journalists to CEOs, helping them harness the full potential of their voice to communicate more effectively. Whether you’re a business owner, a thought leader, or simply someone looking to improve your communication skills, this episode is packed with invaluable advice to help you unlock your authentic voice. •Eliminate Filler Words: Learn practical strategies for reducing “um” and “uh” in your speech with simple adjustments like intentional pauses. •Breathe for Impact: Find out how breath control and proper use of pauses can make your voice sound more powerful and authoritative. •Adapt Your Voice for Any Medium: Whether on stage or on social media, your voice matters. Learn how to adjust your style to connect with different audiences.
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| 08 Oct 2024 | Hit Record Even When Body Image Gets You Down with Athena Concannon | 00:27:44 | |
Certified personal trainer and nutrition coach, Athena Concannon, gets real about her personal struggles with body image while being on video. Shirlee and Athena explore the complex relationship between body image and camera confidence. Specializing in fitness and nutrition for women over 35, Athena shares her journey through postpartum body changes and the mindset shifts that helped her overcome self-doubt and show up confidently on screen. This conversation is full of powerful insights and practical advice for anyone grappling with their appearance in front of the camera. •The Reality of Postpartum Body Changes: Athena opens up about the differences between her first and second pregnancies and how her body image was affected. •How to Show Up Confidently on Camera, Even When You Don’t Love What You See in the Mirror: Learn the mindset shifts and strategies Athena used to tackle imposter syndrome and negative self-talk. •The Power of Body Neutrality: Athena explains how focusing on body neutrality, rather than body positivity, can be a more realistic and empowering approach for many women. •Practical Fitness Tips: From strength training to habit stacking, Athena shares accessible tips for women juggling careers, motherhood, and fitness. •How to Navigate Hormonal Changes in Midlife: Learn how to work with your body, not against it, to feel stronger and more confident as you age. Whether you’re an entrepreneur, thought leader, or service-based business owner who struggles with body image, this episode is packed with actionable advice on how to show up authentically on camera—without waiting for “perfection.” Connect with Athena: •Instagram: @AthenaConcannon
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| 15 Oct 2024 | Your Growth on Video Will Be Slow. And That's a Good Thing | 00:15:07 | |
Summary: Keywords: Key Takeaways: 2.Hard Work Leads to Mastery: Consistent effort leads to mastering your craft, which lays the foundation for enduring success. 3.Relationships Are Key: Visibility is about creating meaningful, trust-based connections with your audience, and that takes time. 4.The Process is the Reward: Each step of the journey shapes you, refines your skills, and builds confidence. 5.Success Isn’t Overnight: True success is slow and deliberate—embrace the process as it moves you closer to your goals.
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| 22 Oct 2024 | Why I'm Quitting Instagram to go ALL IN on YouTube & LinkedIn | 00:14:22 | |
Frustrated by the lack of ROI on Instagram, Shirlee decided to quit and launch a 90-day challenge to grow her YouTube channel and cross-post on LinkedIn. As a video and visibility coach for entrepreneurs, these two platforms are WAY better suited to long-form, high-quality content and deeper audience engagement.
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| 29 Oct 2024 | I'm Breaking These 5 Rules to Create a Sustainable Content Strategy | 00:20:38 | |
Ever feel like you need everything to be just right before hitting “record”? Here’s the reality: in the world of online content, the old rules don’t apply anymore. In this episode, I share five major things I had to let go of from my broadcasting days to thrive as a content creator—and why this is good news for anyone feeling held back by a lack of polish. Keywords
Whether you’re just starting or looking to enhance your content creation, this episode is packed with insights that will help you shake off perfectionism and show up confidently on camera.
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| 05 Nov 2024 | From Navigating Planes to Guiding Introverts: On Air with Emma-Louise Parkes | 00:33:54 | |
Can introverts still be camera confident? Just ask Emma-Louise Parkes. She spent 17 years as an air traffic controller, where she mastered the art of calm, confident communication under pressure. Now, she uses that experience to coach ambitious introverts. In this episode, the host of The Ambitious Introvert podcast breaks down practical strategies for managing energy, becoming confidently visible, and using batching to stay consistent. If you’re an introvert looking to step up your visibility, Emma’s insights are game-changing. And her story is pretty awesome too! 00:00 18:03 26:13
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| 19 Nov 2024 | How to Master Podcasting in 2025 with Amanda Cupido | 00:42:32 | |
Podcasting expert Amanda Cupido joins to break down what it takes to create a successful show. From her bestselling book Let’s Talk Podcasting, Amanda shares the essentials: how to set up your show, structure episodes, and use smart strategies for audience growth and monetization. 00:00 02:57 05:57 08:54 11:46 14:58 18:00 22:12 27:44 34:42 39:35 Connect with Amanda: https://www.linkedin.com/in/amandacupido/
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| 26 Nov 2024 | Turn Your Long-Time Lurkers Into Dream Clients with Kendall Cherry | 00:45:52 | |
There are people creeping your content right now—people who’ve never liked, commented, or shared a single thing—but they’re watching. And one day, they’ll buy from you.
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| 22 Jan 2025 | The Death of TikTok: 7 Shifts to Stay Relevant in 2025 | 00:20:19 | |
When TikTok briefly went down, it revealed a major threat to visibility in 2025. Shirlee breaks down 7 pivotal shifts every entrepreneur, content creator, and business owner needs to make to stay relevant in the digital marketplace. Key Takeaways: The TikTok ban is just the beginning of digital disruptions. Brands that adapt to these 7 shifts will not just survive—they’ll thrive, standing out as trusted leaders in their industries. Action Steps: •Audit your platform strategy—where are your audiences spending time? •Brainstorm ways to show up authentically in your content this week. •Test an AI tool to streamline your content creation—but stay hands-on with your storytelling.
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| 29 Jan 2025 | Close Clients on LinkedIn without the "ICK" Factor with Adrienne Weimer | 00:42:59 | |
LinkedIn is changing the game for entrepreneurs—but how do you stand out without feeling like you’re shouting into the void? In this episode, we tackle the secrets to using LinkedIn as your #1 platform for authentic connection and sales, without the pushy tactics. Adrienne Weimer, a conscious sales coach and LinkedIn strategist, reveals how to create trust, foster relationships in your DMs, and craft content that actually resonates. What You’ll Learn: • Why LinkedIn is a goldmine for women entrepreneurs seeking visibility and connection • The rising importance of video marketing on LinkedIn in 2025 • How to use conscious selling techniques to foster trust and build a genuine audience • The power of relationship-focused DMs to create meaningful sales without the ‘ick’ factor • Why avoiding engagement pods and prioritizing value-driven content is key to sustainable growth • Tips for leveraging LinkedIn Live to deepen audience engagement and build authority • How authenticity in branding can set you apart in a competitive market • Strategies for creating diverse content that speaks to different buyer personas Adrienne doesn’t just share tips—she brings a new perspective on building sales strategies that feel intentional, fun, and human. If you’ve ever struggled with visibility, confidence on LinkedIn, or creating content that doesn’t feel forced, this episode is your roadmap to success. Key Takeaways: • Sales is about relationships, not transactions. Focus on building trust before making an offer. • Authenticity and authority-based content outshine promotional posts every time. • Avoid chasing likes and comments; engagement and conversations drive business results. • Leverage lead magnets and live video to identify and connect with your ideal clients. • Embrace your authentic voice and focus on serving, not selling.
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| 05 Feb 2025 | Book More Speaking Gigs on Stage: Insider Tips from Aleya Harris | 00:40:29 | |
Confidence on stage isn’t just about knowing what to say—it’s about owning your story. In this episode, public speaking and storytelling expert Aleya Harris shares how authenticity and personal storytelling can transform your communication skills. From uncovering your unique message to navigating the speaking industry, evaluating opportunities, and leveraging video to amplify your presence, Aleya breaks down exactly how to position yourself as a sought-after speaker. Get ready to take action and step into your power as a speaker! What You’ll Learn in This Episode:
Key Insights: "Speaking begets speaking" - The snowball effect of getting started We bust the myth that there aren't enough speaking opportunities to go around and reveal how to find stages where your ideal audience is already waiting. Plus, discover why those messy moments in your journey might be exactly what your future audience needs to hear. Pro Tip: Don't skip the video strategy section at 30:07 – it's a game-changer for turning one speaking gig into many. Whether you're hiding in the back of Toastmasters or already booking paid gigs, this episode serves up practical wisdom for making your next talk unforgettable. Time Stamps: 00:00 - The heart of impactful speaking 02:09 - Crafting stories that stick 05:59 - Mining your life for speaking gold 11:54 - Navigating the speaking scene 17:52 - Picking the right stages 23:57 - Delivery that draws people in 30:07 - Smart video strategies 36:06 - Your next bold steps
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| 19 Feb 2025 | Authenticity Over Perfection: The New YouTube Era with Alexa Saarenoja | 00:42:05 | |
Most people dream about making a big career shift, but few actually do it—let alone build a thriving YouTube channel from scratch. That’s exactly what Alexa Saarenoja did, going from architecture and design to full-time content creator. In this episode, we unpack how she found her niche, built a loyal audience, and turned her passion into a profitable business even as a mom of three kids. Expect raw insights on what really matters in content creation—spoiler: it’s not fancy production, but authenticity and connection. We also dig into the realities of handling negativity, different ways to monetize beyond ads, and why consistency beats perfection every time. If you’ve been waiting for a sign to finally start your own YouTube journey, this is it. Key Takeaways: • YouTube is a game-changer for entrepreneurs and creators. Chapters: 00:00 - Why YouTube is the Ultimate Growth Tool 02:46 - How Alexei Went from Architect to YouTuber 06:05 - The Secret to Building a Loyal Audience 09:05 - Why Authenticity Outperforms Perfection 12:11 - Finding Content Ideas That Actually Work 15:04 - The Best Advice for Aspiring YouTubers 20:34 - Dealing with Haters & Negative Feedback 25:19 - Smart Monetization Strategies (Beyond Ads) 30:54 - How to Start and Scale Your YouTube Channel 35:03 - The Power of Community & Why It Matters 40:07 - Final Thoughts & Next Steps Alexa's YouTube channel: https://www.youtube.com/@AlexaSaarenoja Alexa's Skool community: https://www.skool.com/creator-boost-3367
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| 26 Feb 2025 | How to Get Clients with Video in 2025: Why Visibility Beats Going Viral | 00:23:58 | |
Going viral won’t save your business—being forgettable will kill it. In this episode, we’re diving into the real reason why so many entrepreneurs struggle to get clients, even when they’re showing up and creating content. Spoiler: It’s not the algorithm. It’s not luck. It’s not even your offer. Here’s the truth: AI has made information cheap. If you’re just giving out “value” with tips and how-to’s, you’re already getting lost in the noise. The only way to stand out in 2025? Be the face of your brand, tell compelling stories, and build unshakable trust through video. You’ll learn: 🔥 Why “just posting more” isn’t the answer (and what actually works) 🔥 The difference between visibility and authority (and why one leads to clients) 🔥 How to show up on video so your audience sees you as the only choice 🔥 The biggest mistakes keeping you invisible—and how to fix them 🔥 How to leverage AI without losing your voice or authenticity If you’re ready to stop blending in and start building a magnetic brand that attracts dream clients effortlessly, this episode is for you. 🎙 Rate & Review: If this episode resonated with you, take a second to leave a review—it helps more entrepreneurs find this show!
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| 12 Mar 2025 | AI Hacks to Make You Instantly More Confident on Camera | 00:10:14 | |
Think confidence on camera is something you’re either born with or you’re not? In this value-packed 10-minute episode, you’ll learn how AI-powered tools can help you show up more naturally, speak with clarity, and grab attention—without spending hours practicing. Most business owners struggle with feeling awkward, not knowing what to say, or worrying about how they look. But there’s a faster way to fix that. And the last tip? It’s a total game-changer—so be sure to listen until the end! Listen in to find out how to start looking and sounding like the expert you are—even if video has never been your thing.
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| 19 Mar 2025 | Shower Thoughts From a Mom of 7 with YouTube Sensation Jen Hardy | 00:29:55 | |
Jen Hardy is a mom of seven, a YouTube powerhouse, and the host of Fabulous Over 50. She shares how she built her online presence from the ground up, transitioning from blogging about chronic illness to embracing confidence on camera. Her viral Shower Thoughts series took off, proving that visibility and success have no age limit. In this episode, Jen talks about mindset shifts, rebranding, and how women over 50 can own their space online with authenticity. In this episode, we cover: • How Jen balances motherhood and building an online brand • The mindset shifts that took her from chronic illness blogging to YouTube success • Why ‘Shower Thoughts’ became a viral sensation • The key to rebranding without losing your audience • Confidence tips for showing up on camera (even if you’re nervous) • Why women over 50 need to be more visible in media and online • The importance of authenticity in audience engagement • How batching content can help with consistency and monetization Connect with Jen Hardy: 📍 YouTube: https://www.youtube.com/@thejenhardy 📍 Podcast: Fabulous Over 50 https://podcasts.apple.com/ca/podcast/fabulous-over-50/id1353195153
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| 13 Aug 2024 | Engage Your Audience and Build Trust with Eye Contact | 00:11:47 | |
Eye contact is a critical part of establishing trust with your ideal clients, especially when you're on camera. It creates a connection and makes the person feel valued and listened to. But let's be real: looking into the camera lens can be challenging and uncomfortable. In this episode, Shirlee breaks down some techniques to help you master this essential skill, even if you think you already have! Keywords eye contact, camera, trust, connection, on-camera impact, engaging content Takeaways
Connect with Shirlee
Join the wait list for Camera Confident Academy
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| 14 Jun 2024 | Camera Confident Podcast Trailer | 00:00:45 | |
COMING SOON! I’m Shirlee Engel, former TV journalist turned creative entrepreneur. I scaled my first business to six figures in the first year by getting VISIBLE. I landed TV, podcast, and stage opportunities, quickly building my credibility and attracting clients in a brand-new industry where I was a NOBODY. Now, I’m on a mission to help entrepreneurs like you do the same. Master what to say. How to say it, and how to create buzz for your brand. Whether you’re hitting record for the first time or trying to land major media opportunities, Camera Confident is for you…Sizzle on screen and stage, attract more clients, and bring in more cash so you can live life your way. Connect with Shirlee
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| 30 Jul 2024 | Your Path to Book 3 Shows in 30 Days | 00:13:56 | |
Whether you're a seasoned media pro or you're looking to break into the spotlight, you won't want to miss this episode! From getting clear on your goals to nailing your magnetic messaging, crafting compelling pitches and effectively following up, to getting camera ready, Shirlee takes you through the five key steps to landing 3 speaking gigs in 30 days. Key Takeaways
Resources: Download the Elevator Pitch Prompts WATCH: Gatekeeper Secrets to Booking Your Next TV Spot Join Camera Confident Academy Connect with Shirlee
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| 16 Jul 2024 | Crush Your Next Television Appearance | 00:15:10 | |
In part 2 of her interview with Simon Ostler, former Executive Producer and Managing Editor of Global Television News, Shirlee discusses everything from how to prepare for a TV appearance, how to promote yourself or your business without sounding sales-y. We tackle everything from what to do after landing a media opportunity, to preparing for the appearance, to promoting yourself naturally during the interview, to leveraging the earned media for further exposure. You'll learn all about the importance of perseverance, adaptability, and compelling storytelling in securing media coverage. Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling Takeaways
Follow Simon Ostler on LinkedIn Connect with Shirlee
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| 09 Jul 2024 | Gatekeeper Secrets to Booking Your Next TV Spot | 00:34:33 | |
Shirlee interviews Simon Ostler, former executive producer and managing editor at Canadian TV network Global News about what it REALLY takes to land an appearance on a TV show. In part 1 of this extensive interview, Simon shares insights on how businesses can pitch to the media and gain exposure and how to build relationships and trust with the media gatekeepers. Shirlee and Simon highlight the importance of positioning yourself as an expert and problem solver for the media, rather than solely promoting your business. Learn tips on finding the right media outlets to pitch to, building relationships with journalists, and using social media effectively. He cautions against pitching on topics that one is not truly knowledgeable about and emphasizes the need for trust and authenticity in media pitches so you can secure media coverage and unlock new audiences. Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling Takeaways
Connect with Shirlee
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