Business Lunch (Roland Frasier)
Explorez tous les épisodes de Business Lunch
| Date | Titre | Durée | |
|---|---|---|---|
| 11 Oct 2022 | Ryan Deiss's Biggest Breakthrough in Years | 00:20:22 | |
It's safe to say that advertising has gotten more expensive. So what can advertisers do to get a positive ROAS every time?
On today's episode, hosts Roland and Ryan discuss a marketing breakthrough that Ryan and his team recently made on how to run profitable advertising campaigns. A decade ago, digital advertising was easy. It was way cheaper, and everything was trackable. Campaigns had a positive ROI, and the cost of doing business on platforms like Google and Facebook was pretty reasonable. But then everything changed. As Ryan explains, the days of subsidized acquisition costs are long gone. And instead of mourning about the rising advertising prices, you should start selling higher ticket offers. Tune in to learn why every marketer needs to sell a high-ticket offer and the benefits of focusing on clients that are willing to spend more money on your brand. IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! | |||
| 18 Apr 2023 | Deal Flow [Coaches Edition] | 00:47:09 | |
In this podcast episode, Roland Frasier and his team share their strategies and insights on how to generate deal flow. They also discuss mistakes they made along the way and how they overcame them. In this episode you’ll learn: [00:00:15] The biggest challenge is getting deals and leads to talk to. [00:01:34] The three key takeaways are: 1) remove the friction of decisions, 2) standardize the process, and 3) exercise discernment, as taking massive action can have consequences. [00:12:49] Emil talks about the temptation and danger of rushing into automation before knowing what you're doing yourself. He advises applying the general lesson to your unique circumstances instead of copying others. [00:17:45] Emil explains that LinkedIn is a modern way to vet people and advises others to use it as well. He also mentions that LinkedIn profiles can sell as hard as you want them to and recommends using LinkedIn as a deal generation technique. [00:23:45] Introduction of the Q&A session [00:29:56] How to search for your niche criteria using keywords. [00:32:40] It's important to celebrate your accomplishments and not minimize them. [00:35:05] To replicate success, it's important to create a scalable model and map out the three components of a business: growth engine, fulfillment engine, and innovation. [00:37:33] Borrowing frameworks from successful businesses, hiring partners, or contracting weaknesses away can help replicate success. --------------- Ask Roland and Ryan a question HERE. RESOURCES: Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 05 Sep 2023 | The Pulse of Business: Managing Uncertain Times | 00:40:33 | |
In this insightful episode of the Business Lunch Podcast, your hosts Roland Frasier and Ryan Deiss delve into the ever-relevant topic of managing your business during uncertain times. They discuss crucial aspects such as customer acquisition, pricing strategies, and the significance of maintaining a robust marketing presence even when the going gets tough. Discover why cutting marketing spend might not be the best idea, especially when it can help you gain a competitive edge. Learn how to prioritize your investments wisely, whether it's in marketing channels, talented personnel, or enhancing the customer experience. If you're looking for actionable strategies to not only survive but thrive in the face of uncertainty, this episode is a must-listen. Tune in now and position your business for success! HIGHLIGHTS " In uncertain times, doubling down on customer acquisition might just be the key to staying ahead of the curve." "Pricing strategies should adapt to the market, but don't sell yourself short. Your product's value remains constant." "Marketing isn't an expense; it's an investment, especially during turbulence. It keeps your brand alive." TIMESTAMPS 00:00: Introduction 01:40: Current Acquisition Landscape 07:45: Preparing For A Resession? 12:36: Is It Time To Raise Prices? 14:48: Financing 21:37: Credit Lines 26:48: Inside Sales 29:25: Cut Marketing Budget 34:10: Preparing For A Downturn CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation. You can also find other content by Roland on: The Business Lunch Podcast Youtube Channel 👉 | |||
| 19 Sep 2023 | Brian Lee: Pioneering Disruptive Businesses | 00:47:12 | |
Join us for an enlightening episode of The Business Lunch Podcast, with the seasoned entrepreneur, Brian Lee. In this episode, Brian shares his journey from creating LegalZoom to ventures like ShoeDazzle and The Honest Company. Discover the behind-the-scenes stories of how these companies were founded and what led to their success. Brian Lee also delves into the world of partnering with celebrities and influencers, shedding light on the intricacies of equity splits and collaboration dynamics. He emphasizes the importance of treating celebrity partnerships as genuine business relationships and shares tips on how to approach potential partners. As a seasoned investor, Brian Lee provides insights into the startup landscape. He discusses his enthusiasm for emerging technologies like augmented reality and virtual reality and their potential to reshape industries. Learn how data-driven virtual malls and innovative drone technologies are paving the way for exciting possibilities in the world of entrepreneurship. Whether you're a budding entrepreneur or a seasoned business owner, this episode offers valuable lessons and perspectives from Brian Lee's remarkable journey through the business world. Join us for this engaging conversation and gain insights into entrepreneurship, celebrity partnerships, and emerging technologies. HIGHLIGHTS "I think like many of you, I think I was just born to be an entrepreneur. I always had it in me to start something..." "A partnership is a relationship. It's not transactional. If you can't see eye to eye with a potential partner, then you shouldn't be partners." "I'm a firm believer that things are always being innovated on and new models will always be created." TIMESTAMPS 00:00: Introduction 02:08: Legal Tech 08:44: Optimizing Customer Retention 14:29: Lifestyle Brand With Jessica Alba 16:24: Celebrity Partnerships For Business Success 27:57: VR & Drones 35:20: Availability 41:09: Advice For Entrepreneurs CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from... | |||
| 04 Jun 2024 | Is Work-Life Balance a Lie? | 00:22:21 | |
Welcome to a new episode of Business Lunch, Ryan Deiss and I dive deep into the concept of work-life balance. Is it a myth, a circle, or a harmonious blend of both? Get ready for a candid discussion filled with insights, personal anecdotes, and practical advice on how to achieve harmony in both work and life. Whether you're an entrepreneur, a business owner, or anyone striving for a better balance, this episode is packed with valuable takeaways to inspire you. Highlights: "There's plenty of work that I don't necessarily enjoy in the moment. But I'm glad that I did it when it's done. It's like exercise." "If you can get your work life to where you enjoy half of it, that's amazing. Very few people ever achieve that." "We're always living, I think, in extremes. I'm at my best when I'm working really, really, really hard, and then I'm in extreme rest and play mode." Timestamps: 00:00 - The Exercise of Work 00:50 - Welcome and Introduction 01:15 - Jeff Bezos' Take on Work-Life Balance 01:41 - Impact of Work on Home Life 03:08 - Immersing in Work and Play 04:21 - Work-Life Harmony 05:35 - Defining Happiness in Work and Life 06:03 - Parenting Analogies and Work 07:14 - The Spectrum of Enjoyment in Work 09:23 - Blessed Work: Enjoying Your Job CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier https://msha.ke/rolandfrasier/ Connect with me on social: TikTok: / rolandfrasier Instagram: / rolandfrasier Facebook: / rolandfrasierpage LinkedIn: / rolandfrasier Subscribe to Roland Frasier / @rolandfrasierepic Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 07 Feb 2023 | What the Big Tech Layoffs Teach Us | 00:28:08 | |
In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the mass layoffs happening at major tech companies and the opportunities and lessons to be learned from them. They explain why businesses are so reactive to changes in the economy, how the layoffs are reflective of the correction and recession, and the potential opportunities for smaller companies. Lastly, they discuss the potential of the newly unemployed to create their own businesses or switch to other jobs. It’s certainly running some hot takes on this episode. So be sure to bring an umbrella! Tune in to hear how to make the most of the current economic climate and what this could mean for the future. IN THIS EPISODE, YOU’LL LEARN: 1:31 - Layoffs happening in big tech companies 2:30 - Roland's initial take on the mass layoffs 6:27 - This is what happens when companies FOMO-ed 7:15 - What was the ROI in the previous mass hiring? 8:28 - Why do rising interest rates create the dynamic of mass layoffs? 13:19 - Peloton as an example 14:55 - Twitter: Laying off employees does not mean they are less effective 16:30 - Big techs are following the example of Twitter 19:51 - Will your business continue to grow even if you cut the workforce by 50? 22:50 - The laid-off smart people will launch new businesses 23:30 - Another controversial hot take LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
RESOURCES: Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! | |||
| 02 Feb 2024 | Leading with Humility: The Unseen Power in Today’s Business World | 00:24:11 | |
Dive into an engaging conversation where we explore the pivotal role of humility in leadership. With a world constantly in flux, we uncover why being humble, adaptable, and innovative sets apart the good from the great in the corporate arena. Join us for a thought-provoking journey into the heart of modern leadership strategies, where humility reigns supreme. Highlights:"Humility is not just a virtue; it's a necessity for adapting to the ever-changing business landscape." "The best leaders are those who know the value of shifting gears before it's too late." "Innovation is not just about new ideas; it's about knowing when to abandon the old ones." Timestamps:00:00 Introduction and the Importance of Leadership 03:15 The Number One Trait for CEOs 05:37 Traits of a Good CEO 10:21 The Role of a CEO 13:10 Identifying the Next Right Thing 17:30 The CEO's Role in Proselytizing 21:08 Conclusion Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 09 Jul 2024 | Navigating Business Challenges: Lessons from Amazon's Leadership Shift | 00:42:55 | |
Welcome to a New Episode of Business Lunch! This episode is all about the transformative leadership strategies employed by Andy Jassy, the CEO of Amazon, after taking over from Jeff Bezos. Roland and Ryan explore the significant measures Jassy implemented to steer Amazon towards renewed profitability and operational efficiency, discussing both the benefits and potential pitfalls of these changes. The episode also emphasizes the importance of embracing frugality, the power of a fresh perspective, and the critical role of engaging with stakeholders. Highlights: "The power of a fresh perspective can't be underestimated." "Frugality is a campaign of efficiency, not just cost-cutting." "Engaging with shareholders can prevent blind trust and ensure transparency." "Every business from time to time needs to reevaluate its expenses." Timestamps: 00:43 - Welcome and Introduction 20:62 - 4th of July Weekend Stories 05:06 - Transition to Business Topics 07:32 - Andy Jassy's Fresh Perspective 10:20 - Importance of Themes and Metrics 13:54 - Embracing Frugality and Efficiency 18:21 - Innovation and the Risk of Over-Cutting 25:00 - Role of Everyone in Innovation 31:17 - Engaging with Shareholders and Investors 37:06 - Summary and Parting Thoughts CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 📱 Facebook: | |||
| 30 Jan 2024 | Equity for All: Revolutionizing Business with Employee Ownership | 00:22:51 | |
Welcome to another engaging episode of the Business Lunch Podcast with your hosts Roland Frasier and Ryan Deiss! In this episode, we dive into the transformative world of employee equity in business. Join us as we explore the changing landscape of private equity and how empowering employees with ownership can lead to extraordinary outcomes. From heartwarming stories of life-changing payouts to insightful discussions on the future of business acquisitions, this episode is a treasure trove of knowledge for entrepreneurs and business enthusiasts alike. Highlights:"I think if we said we're done and just let the existing portfolio go, it would be easy breezy, but we'd get bored pretty quick. The fact that we have so many things... it's hard to stop when you love what you do." "Most people believe that as an entrepreneur you do a few deals and then you don't have to work anymore. But that's not true, and frankly, it's no fun either." "I've never seen giving equity to non-executive employees as anything but confusing and entitlement inducing. It didn't drive growth or motivation. But when it works, like with KKR's approach, it can be transformative." Timestamps: 00:00 Intro & Background 04:47 Private Equity Case 08:03 Equity in Acquisition 10:29 Employee Equity Impact 14:45 Equity Risks & Concerns 16:37 Alternative Compensations 19:02 Conclusion & Takeaways Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 15 Jul 2022 | Roland's Sales and Profitability Growth Matrix | 00:18:47 | |
On this episode, Roland covers the only 3 ways you can really increase sales! Connect with Business Lunch Podcast:
OUR PARTNERS:
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 19 Jul 2022 | Roland's Favorite Way to Get Deals | 00:14:41 | |
Are you stuck in a rut? Or need help to take your business to the next level? Or maybe you're just tired of trying to figure things out on your own. All you need is a mastermind! On today's episode, host Roland Frasier breaks down the benefits of joining or forming a mastermind. A mastermind is a group of people with similar interests who meet regularly to share wins, problems, best practices, network and hold each other accountable. As Roland explains, there's nothing quite like putting several minds together to discuss a problem and come up with solutions. Whether it's running or being part of a mastermind, you can't help but push further, think bigger, and stretch beyond your limits when surrounded by people doing extraordinary things. Tune in to uncover the key benefits of participating in a mastermind as well as the people who ran some of the most famous masterminds. IN THIS EPISODE YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review. Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 01 Nov 2022 | Getting Equity in a $2 Billion Company with Jonathan Cronstedt | 00:43:33 | |
We all know that consulting for equity works. But is it possible to consult for equity in multi-million dollar businesses? On today's episode, host Roland Frasier talks to Jonathan Cronstedt, a dangerously dedicated executive strategist who helps businesses grow, scale, and exit (or at least be exit ready). They discuss why consulting for equity is the fastest way consultants, coaches, or industry experts can grow their wealth and escape the time-for-money trap. If you're like most consultants, you simply charge fees for the services you provide. However, as Jon explains, many clients would happily trade equity for valuable and strategic advice. Tune in to learn Jon's innovative model for consulting for equity and how this can be a great way to build wealth if you structure the deal correctly. IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! | |||
| 14 May 2024 | Balancing Real Estate and Business in Today's Economy | 00:31:14 | |
Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I discuss the current challenges and opportunities in real estate and the contrasting landscape of business investments. Tune in to gain a deeper understanding of how market conditions are influencing investment decisions in real estate and business, and what strategies might be most effective in today's economic landscape. Highlights: "It's like illegal waterboarding to get approved for a loan for real estate these days." "You're competing against a retail buyer... They just need a roof over their head." "I am having a hard time finding real estate that makes sense to do. And I'm not having any problem at all finding business deals to do." Timestamps: 00:00 - T Real Estate Debt and Tax Benefits 04:01 - Increased Interest Rates in Real Estate 05:02 - The New Normal in Market Pricing 06:08 - Where to Invest Today 06:58 - The Process of Securing Loans 09:23 - Business Deals in a Tight Real Estate Market 10:00 - The Long-term Viability of Real Estate Investments 12:04 - Real Estate and Beyond CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 28 Jun 2022 | 4 Types of Equity Consulting Strategies | 00:07:30 | |
On this episode, Roland covers the four different types of strategies you can use to acquire equity in exchange for consulting. Please consult tax and finance professionals before making any decisions. Connect with Business Lunch Podcast:
OUR PARTNERS:
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 27 Oct 2023 | The Art of Leveraging Agencies: Tips for Success | 00:30:23 | |
Join hosts Roland Frasier and Ryan Deiss in this enlightening episode of The Business Lunch as they explore the intricacies of working with agencies and consultants. With a shared focus on learning from their past experiences, they discuss the dos and don'ts when it comes to integrating external help into your business. The episode kicks off with a candid discussion about the benefits and pitfalls of working with agencies, as Roland and Ryan reflect on their recent experiences. They emphasize the importance of proper onboarding and integration, sharing valuable insights on how to make these external partnerships work seamlessly within your existing team. Roland and Ryan share valuable lessons learned from their own journeys, such as the significance of phasing in new hires and setting clear expectations. They stress the importance of understanding the scope of work, prioritizing projects, and ensuring that agency work aligns with your company's core values. Additionally, they discuss the critical role of data and measurement in evaluating agency performance and making informed decisions. They offer valuable tips for entrepreneurs seeking to leverage agencies and consultants effectively while avoiding common pitfalls. Tune in to this episode of The Business Lunch for practical advice and real-world examples to enhance your agency relationships, improve your ROI, and make your business more successful. Don't miss this insightful conversation between two seasoned business experts. HIGHLIGHTS "You really do have to keep your eye on the ball. I think that you can't assume they're just going to come in and do it." "It is the start of a process, not the end of your responsibility." "The mistake that entrepreneurs make is they abdicate responsibility to these third parties because, let's be honest, if we could do it ourselves, we would have done it." TIMESTAMPS 00:00: Introduction 03:33: Team Structure 09:22: Outside Agencies 14:56: Training & Consulting 19:46: Hiring A Marketing Agency 23:56: Outsourcing CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer... | |||
| 27 Sep 2022 | Preventing Your Employees from 'Quiet Quitting' | 00:27:23 | |
What is quiet quitting, and should business owners be worried about it?
On today's episode, hosts Roland and Ryan tackle version 2.0 of the Great Resignation - quiet quitting. Despite the name, Roland explains that the term has nothing to do with actually quitting your job. Employees still show up for work but only perform tasks on the job requirements and nothing more. So no more going above and beyond, staying up late, or replying to emails on weekends. Some people view quiet quitting as a rebellion against hustle culture, while the older generations believe the concept is another pointer to Millenials and Gen Z's supposed laziness. Nonetheless, quietly dropping the responsibilities you believe are beyond your job description is not a sustainable solution. There are other better ways to achieve what you want, Ryan says. Tune in to learn more about the quiet quitting craze that's taking TikTok and the workforce by storm and what you as a business owner can do to address quiet quitters n your team. IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! | |||
| 22 Nov 2022 | Elon Musk's Twitter Takeover: Good Or Bad? | 00:20:07 | |
In today's episode, the hosts discuss Elon Musk and the recent Twitter acquisition. They talk about how Musk is being incredibly transparent about the situation and how he is handling it. They also discuss how some people may not be able to sympathize with him because he is still employed and has a lot of money. However, they argue that if you are in a position of power, you have to make difficult decisions and sometimes people will get hurt. IN THIS EPISODE, YOU'LL LEARN: 00:02:07 Twitter CEO Jack Dorsey Buys Twitter For $44 Billion 00:04:10 Twitter CEO Lays Off Employees In Bloated Business Decision 00:05:06 Is They Try To Figure Out How To Cut: The Dilemma Of Minimum Amounts 00:06:18 Job Cuts Aren't Show Business: Jeff Bezos Gets Real About Business Strategy 00:07:16 $4 Million A Day Is A Lot To Burn: Company Makes Tough Decision To Lay Off Employees 00:10:09 This Person's Difficult Decisions Led To People Getting Hurt 00:11:40 The Thing That I Liked About All Three Of Those Situations Is That There's Lots Of People That Are Going To 00:13:53 Making A Decision, And I Called It Kindness. Really, It Was Cowardice. 00:14:42 The Dilemma Of The CEO: To Serve Shareholders Or Do What's Right? LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 11 Apr 2023 | Introductions + Acquisition Criteria | 01:08:50 | |
In this podcast, Roland Frasier and the team of expert coaches at the EPIC Network Live Event discuss several strategies for approaching practical acquisitions and identifying motivated sellers who are a good fit for your business. Roland offers advice about making practical acquisitions that make sense for your business and emphasizes the importance of knowing your "why" when considering equity deals. Identifying motivated sellers, stressing the importance of having enough deal flow, asking about the seller's criteria and timeline for selling, and asking about the seller's succession plan and retirement plans were also extensively discussed through the participation of the audience. Key Timestamps: [00:00:00] Introduction [00:00:29] Roland Frasier shares his recent experience of doing deals actively and the importance of structuring deals to be paid. [00:08:26] Roland discusses the purpose of the event, which is to crowdsource challenges and objections from the attendees to work through them together. The coaches for the event were also introduced. [00:13:03] Sharing of participants’ takeaways they’d like to get during the EPIC event. [00:24:28] One of the participants discusses her acquisition criteria. [00:37:08] A participant shares his acquisition criteria, which includes a digital or e-commerce business that does at least $3 million in top-line revenue, has 15% net profit, has been in business for at least five years, and has at least five team members. [00:42:04] Christopher, one of the coaches, shares how he focuses on the acquisition criteria of the businesses that he is looking for. [00:45:21] Roland Frasier discusses the importance of being specific in acquisition criteria and suggests being contextual when networking with potential sellers to find deals that match your criteria. [00:51:34] A participant asks how to formulate the messaging if an investor wants to do zero-dollar down acquisitions. [00:56:55] Roland and a participant role-played to overcome the thinking that investors should always bring money to the table. [01:00:08] Roland Frasier discusses coaching potential investors on investing. --------------- Ask Roland and Ryan a question HERE. RESOURCES: Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 19 Aug 2022 | The Importance of Transferrable Value | 00:14:39 | |
What is your company’s value? Can that value be replicated if you decide to leave? On today’s episode, host Roland Frasier breaks down transferable value, what it means, and how value drivers significantly impact your company’s market valuation. Transferable value is simply what a business is worth to someone else if the owner decides to leave. If you have plans of one day exiting your business, you must understand the process of creating and maintaining transferable value. However, the thing to note here is that transferable value is not the same as profit. Just because your company makes a ton of money yearly does not necessarily mean it has transferable value. Listen in to learn how you can build transferable value in your business and create an exit plan that dramatically increases your company’s value drivers. IN THIS EPISODE, YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 19 Dec 2023 | Prioritizing Your Well-Being at the End of the Year | 00:49:06 | |
This week on a the Business lunch Podcast, Host Roland Frasier and Ryan Diess discuss the challenges of the holiday season for entrepreneurs. With end-of-year deadlines and family obligations pulling them in different directions, this is one of the busiest and most stressful times. They talk about feeling overwhelmed and the pressure to achieve goals. They open up about feeling down when goals aren't met. Ryan shares his process of reviewing highlights and lowlights from the past year. The hosts discuss the importance of self-care habits like exercise, sleep, and mindfulness practices. They consider ways to prioritize well-being during this challenging time, while still getting work done. Tips include focusing on one new habit at a time and seeking help when needed. Don't miss this in depth discussion on this weeks Business Lunch Podcast! Highlights: "There's all these things I want to do all these things I want to get done before the end of the year. And all these things that are legitimately more important in my life. Like my children, for example, pull against it." "I think they said people are going to spend 120% more this year for the holidays on average than they did in 2019. I mean, it's things like that can really stress people out." "There are two times of the year that I just get into like a funk, and it is over my birthday, and...this." Timestamps: 00:00: Introduction 02:57: Prioritizing Mental Wellbeing 06:16: Self Doubt 13:06: Imposter Syndrome 22:50: Goal Setting 29:22: Productivity Tools 35:02: Loneliness & Self-Help 37:56: Overcoming Funk CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 29 Jul 2022 | Easy Ways to Generate Deal Flow | 00:17:13 | |
Want access to consistent, high-quality deal flow? Simple, get new clients. But how and where can you get clients that are truly valuable to your business? On today’s episode, host Roland Frasier talks about generating deal flow and getting new clients. Finding clients is tough, and it’s easy to be overwhelmed with all the things you can do to get clients. And if you’re just starting out, you’ll be tempted to go after every opportunity you can get. However, as Roland explains, you don’t need all the hacks and tricks people use to get new clients. All you need is a high-quality product or service and the ability to tap into the power of word of mouth. Whether you’re struggling to attract your ideal buyer or wondering where to find new leads, listen in to learn some of the most effective ways to get more clients and keep them coming. IN THIS EPISODE, YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 24 Jan 2023 | Navigating Your Business with the Clarity Compass: A Guide to Success Roland Frasier and Ryan Deiss | 00:34:41 | |
In today’s episode, the hosts reveal how to navigate your business through the Clarity Compass. The Clarity Compass is the tool to use for you to move closer to your business goals and objectives. They also tackled why the scalability of business decision-making is among the key factors for success. IN THIS EPISODE, YOU’LL LEARN: 01:55 Reed Hastings stepping down as the Co-CEO of Netflix 06: 32 Things to think about to maintain a true legacy in your business. 11:18 Four areas of Clarity Compass 21:36 Best tool to help people stay on track LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
RESOURCES: Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 14 Mar 2023 | Scaling AI and Monetizing Content with Lucy Guo and Roland Frasier | 00:31:04 | |
In this Business Lunch podcast episode, Roland Frasier welcomes Lucy Guo, the co-founder of artificial intelligence firm Scale API and venture capital firm Backstage Capital. Lucy discusses her journey as an entrepreneur, from selling Pokemon cards and colored pencils in kindergarten to creating bots and marketing tools in college. She also talks about her experiences interning at Facebook and being the first female designer at SNAP. Lucy also shares her recent venture, Passes, a web3 platform for creators to monetize their content and own their fans, which raised $8 million in May 2022. KEY MOMENTS: 00:00:49 - Lucy’s entrepreneurial journey (selling Pokemon cards!) 01:52 - Working on Facebook 04:56 - What is Lucy Guo’s experience with Y Combinator? 07:23 - Lucy Guo thinks this is the best way to raise funds 12:18 - Lucy’s investments 18:16 - Lucy’s new venture: Passes! 21:17 - What’s Lucy’s advice for those people pursuing ideal NFT designs? 25:48 - Roland Frasier: Why would you go out and take money from somebody else versus funding yourself? LINKS AND RESOURCES:
RESOURCES: Connect with Lucy Guo: Instagram: @guoforit Twitter: @lucy_guo LinkedIn: https://www.linkedin.com/in/lucy-guo-a7804955/ Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 08 Sep 2023 | The Strength Of A Personal Brand | 00:42:19 | |
In this engaging episode of The Business Lunch Podcast with Roland Frasier and Ryan Deiss, the dynamic duo explores the fascinating world of personal branding for founders and entrepreneurs. Roland and Ryan candidly share their evolving perspectives on personal branding, shedding light on the journey from skepticism to realization of its immense value. They discuss essential steps for anyone looking to embark on the personal branding adventure, emphasizing the importance of having a unique perspective and experience to share. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights on harnessing your expertise and carving your niche in the market. Learn the significance of consistent content creation, regardless of the chosen approach, and how it can help you build a loyal audience that eagerly awaits your next piece of wisdom. Roland and Ryan also share their personal experiences in content production, highlighting the importance of scheduling dedicated content days to stay on track. Whether you're looking to expand your online presence or wondering how to balance your personal brand with your business, this episode is a goldmine of actionable advice. Tune in and gain valuable insights that will set you on the path to personal branding success as a founder. HIGHLIGHTS “You either need to pick a path. You're either always there everywhere or you're missed when you're gone." "The decision to have a personal brand or founder brand is a decision to show up at least once a week." “The strongest brands aren't always there, but you miss them when they're gone." TIMESTAMPS 00:00: Introduction 03:19: Building A Personal Brand 06:02: Building A Audience 12:32: Business Vs. Fame 15:37: Making Content 21:31: Brand Path 23:45: Packaging Your Ideas 29:17: Don’t Miss Out On Good Content CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales... | |||
| 11 Sep 2024 | Building a Multi-Million Dollar Empire with Sam Khorramian | 00:38:32 | |
Welcome to a new episode of Business Lunch with Roland Frasier! Today, we have an incredible guest—Sam Khorramian, a visionary entrepreneur and real estate mogul. Sam shares his inspiring journey from humble beginnings to building a multi-million dollar empire in the real estate industry. This episode is packed with actionable insights on scaling businesses, adopting a millionaire mindset, and leveraging massive action to achieve exponential growth. Sam also dives deep into the mindset shifts that propelled him to success, his biggest lessons in leadership, and how to approach risk and opportunity in business. Don’t miss this engaging conversation with one of the most successful entrepreneurs in the game! Highlights: "Success comes down to taking massive action, not just thinking about it." "You don't need to be the smartest person in the room, just the one willing to work the hardest." "The biggest risk in business is not taking one." "To scale, you must let go of control and trust the process." Timestamps: 01:45 - Sam's Early Beginnings 05:30 - Taking Massive Action: Sam’s Key to Success 08:15 - Millionaire Mindset: How to Think Big 12:00 - Overcoming Fear in Business 15:45 - Scaling Your Business: Tips from Sam 19:20 - Trust and Delegation: Growing a Team 23:00 - The Power of Relationships in Business 26:45 - Navigating Risk and Opportunity 30:10 - Leadership Lessons from Sam 34:25 - Final Thoughts and Takeaways from Sam CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: | |||
| 05 Jul 2024 | The Ethics of Outsourcing Yourself | 00:33:09 | |
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss tackle the controversial topic of 'shadow standards' in the workplace. They explore the ethics and implications of employees outsourcing their own jobs to other workers, often in other countries, without their employers' knowledge. The discussion touches on the legal, ethical, and practical ramifications of this growing trend and offers insights into how both employees and employers can navigate this complex landscape. Highlights: "Employees are outsourcing their jobs, effectively becoming mini-agencies themselves." "Is it deceptive if you wouldn’t proudly announce what you’re doing?" "Good employers will always support efficiency and innovative ideas." "Outsourcing your job without transparency is setting yourself up for liability." Timestamps: 00:00 - Introduction 01:12 - The Great Resignation and Quiet Quitting 02:49 - Ethical Dilemma: Outsourcing Personal Jobs 05:30 - Employer Perspective on Shadow Standards 08:49 - Legal and Security Implications 12:19 - Hypocrisy and Exploitation in Shadow Work 14:41 - Building a Team Ethically and Transparently 18:35 - Crucial Policies and Handbook Updates 20:31 - Encouraging Transparent Efficiency 23:02 - The Problem with Shadow Work 24:37 - The Value of High-Level Employees 30:55 - Conclusion and Takeaways CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: | |||
| 28 Jul 2023 | From Vine to Victory: Logan Paul's Journey to Entrepreneurial Stardom | 01:05:23 | |
Step into the world of innovation, disruptive thinking, and remarkable achievements as we welcome the trailblazing entrepreneur, Logan Paul, to the Business Lunch Podcast with Roland Frasier. In this electrifying episode, Logan shares his journey from a young YouTuber to a globally recognized entertainer, providing valuable insights into his relentless pursuit of success. Discover the origins of Prime Hydration, a groundbreaking hydration beverage co-founded by Logan and his partner, JJ (KSI). Logan unravels the story behind their astonishing growth and how they carved a niche in the market while disrupting the traditional norms. Join the conversation as Logan delves into the power of amplification through strategic partnerships and the driving force behind his numerous ventures. Learn how he navigates through failures, pivots, and challenging moments, emerging even stronger and more determined to conquer the impossible. From his days as a comedian-in-training to defeating Floyd Mayweather in an epic match, Logan candidly shares the lessons he learned, the risks he took, and the art of staying true to oneself in the face of corporate pressures. Whether you're an aspiring entrepreneur or a seasoned business professional, this snackable episode is packed with actionable strategies, inspiring stories, and unfiltered advice to help you live a richer, happier life while forging your path to success. Tune in to this episode of Business Lunch with Roland Frasier and Logan Paul and prepare to be inspired, empowered, and motivated to pursue your wildest dreams. HIGHLIGHTS Success is not an overnight phenomenon. It's a culmination of small, consistent actions and a burning desire to keep pushing forward." "We saw an opportunity and took it. The key to success is recognizing when the right moment presents itself and fearlessly diving in." "Amplification is everything. Partnering with the right people can take your business to heights you never thought possible." TIMESTAMPS 00:00: Introduction 02:16: Prime Hydration 05:37:Amplification 12:37: Big Ideas 15:53: Social Media Impact 22:11: Being Honest With Yourself 32:09: WWE 34:47: Maverick Clothing 44:17: The Podcast Space 47:12: The Top 54:51: Your Purpose 58:10: Philanthropy CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 | |||
| 22 Aug 2023 | Navigating the Future: The Art and Strategy of Talent Acquisition | 00:19:36 | |
In this episode of Business Lunch, Roland Frasier discusses effective strategies for finding clients. He emphasizes the importance of leveraging your existing network to generate consulting opportunities. Roland advises listeners to reach out to people they already know through various communication channels such as texts, emails, social media, and messaging apps. He suggests asking open-ended questions about what projects they're working on and what excites them. Using a four-part framework involving knowledge, skills, experience, and connections, Roland explains how to identify ways to add value to their endeavors. Roland shares examples of how to engage potential clients in meaningful conversations, offer insights, and eventually convert these interactions into consulting deals. By tapping into their existing contacts and applying the outlined strategies, listeners can discover untapped business opportunities within their network. Tune in to this insightful new episode of Business Lunch! HIGHLIGHTS "You've got to think about who you already know to make this happen faster." "It would be absolutely irresponsible to ignore the people that you've already got." "What is your outgoing message that you can post on social, or that you could send as a text to the people that you already know?" TIMESTAMPS 00:00: Introduction 02:05: Following Up On Social Media 05:52: Starting The Conversation 10:01: Sharing Your Value 13:49: Getting Your Ideal Clients Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 04 Nov 2022 | Consulting for Equity AMA with Jonathan Cronstedt | 00:51:18 | |
We all know that consulting for equity works. But did you know it's possible to consult for equity in significantly higher-valued companies? On today's episode, Roland Frasier and Jonathan Cronstedt continue their discussion on why consulting for equity is by far the fastest way any consultant, coach, or industry expert can grow their wealth. They answer audience questions on how to transition from consulting for cash to consulting for equity and some red flags you should never ignore when structuring an equity deal. Tune in to learn how to build the confidence to charge whatever you feel is right as long as you know the value you bring to the table. As a rule of thumb, if the business owner is not excited about having both your interests aligned through equity, it's probably the wrong deal, or your contribution is not that important. IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 05 Aug 2022 | Mental Models of Successful Business Owners | Part 1 | 00:15:59 | |
All business plans are full of assumptions. And while we can’t accurately say whether a business will be profitable, we can focus on making educated assumptions.
On today’s episode, host Roland Frasier tackles mental models and business assumptions. He also goes through basic strategies world-leading thinkers use to solve complex problems. We all make assumptions. In fact, anything you can’t prove is an assumption. Unfortunately, many of our assumptions are incorrect, which is why Roland believes business owners must embrace the idea of first principles. The first principles concept is essentially breaking down complex problems and then reassembling them from the ground up. All this starts with questioning your beliefs and drilling down to the foundational truths of a problem. Tune in to learn how you can stop making assumptions in your business, see the bigger picture, and make decisions based on actual facts. IN THIS EPISODE, YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 22 Jan 2024 | Viral Layoffs: A Digital Dilemma at Cloudflare | 00:26:51 | |
Welcome to another enlightening episode of The Business Lunch! Today, we're diving into a topic that's as timely as it is challenging - layoffs in the digital age. We kick off with a gripping story that many of you might have caught on TikTok and Instagram. Remember the viral incident where a Cloudflare employee recorded their layoff? It's a scenario that opens up a myriad of questions and discussions. From there, we explore the nuances of layoffs - the do's, the don'ts, and everything in between. We discuss the emotional rollercoaster that the employee went through, and the importance of how companies should manage these delicate situations. We delve into the legalities and future implications of recording such a sensitive moment. Is it a step towards transparency or a breach of privacy? We also offer some solid advice for companies on how to handle these tough decisions with grace and empathy. Our conversation is not just about the challenges, though. We focus on the importance of clear communication, constructive feedback, and the vital role of performance metrics in sales roles. To wrap up, we share some thoughtful insights on the role of a proper firing process and its impact on the overall health of an organization. Because, at the end of the day, it's all about maintaining a healthy work environment, even in the face of tough decisions. Join us for this insightful journey as we untangle the complexities of layoffs and learn how to navigate these situations with knowledge and compassion. Hit play and let's get started! Highlights: “I'm a big believer that if somebody is getting fired, there should be no surprise.” "The supervisor needs to have the training to be able to give constructive feedback which includes criticism." "What will make you great at hiring is getting good at firing. It sucks but it's a critical aspect of the role." Timestamps: 01:00 The TikTok Firing Incident 03:24 The Firing Conversation 08:38 Recording the Call 10:24 Handling Firing Conversations 17:51 Defending the HR Team 20:17 The Firing Process Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 01 Sep 2023 | Leadership, Culture, and Success: Insights From Cameron Herold | 00:49:34 | |
Join us in this episode of The Business Lunch Podcast as Roland Frasier sits down with special guest Cameron Herold. Cameron Is well known “as the COO Whisperer." He is founder of the COO Alliance and by age thirty-five, Cameron had helped build his first two $100 million companies Whether you're a seasoned entrepreneur or just starting in the business world, you'll gain valuable takeaways as Cameron Herold shares his expertise and provides unique insights. Tune in to discover actionable advice, compelling anecdotes, and thought-provoking discussions in this engaging episode! HIGHLIGHTS "Most great employees, especially as you move into those leadership ranks, are never out looking for a job... you need to entice them away from wherever they're working." "Building out a scorecard and a job description for that role that is really strong and really polarizing... attracts the other 50% in." "Get a copywriter... to rewrite the job posting like a sales letter so that it pops." TIMESTAMPS 00:00: Introduction 02:56: Getting Into The Industry 09:16: The Right Second In Command 12:26: Will It Work Out? 18:27: 1 Hour A Week 24:51: CEO Leadership 28:01: Understanding Yourself 34:07: Letting Go Of A Good Friend 43:03: Being A Mastermind CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation. You can also find other content by Roland on: The Business Lunch Podcast Youtube Channel 👉 https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1 Mentioned in this episode: Get Roland's Training on Acquiring... | |||
| 12 Sep 2023 | The Ups & Downs Of Sealing The Deal | 00:39:50 | |
In this episode of The Business Lunch Podcast, Roland Frasier and Ryan Deiss dive into two recent negotiation experiences and share valuable insights on how to handle offers and negotiations effectively. The two discuss a negotiation where they received an offer that didn't align with their expectations. Instead of reacting negatively, they emphasize the importance of starting with gratitude and acknowledging the value in any offer. Additionally, Roland and Ryan highlight the significance of identifying a common "enemy" or challenge in negotiations, as it helps align both parties on the same side of the problem-solving process. Throughout the episode, they emphasize the value of removing emotional reactions from negotiations and approaching them as collaborative problem-solving discussions. By following these strategies, listeners can navigate negotiations more effectively and maintain positive relationships even when deals don't go as initially expected. HIGHLIGHTS "How do you lower the burden of the person to getting to the solution that you want?" "Every offer is precious." "If you can take the pressure off of having a conversation with somebody... we're aligned instead of opposed." TIMESTAMPS 00:00: Introduction 02:31: Value Of Baseline Deals 08:43: Initial Reactions 12:01: Learning The Hard Way 17:42: Saying Thank You 23:05: Insulting Offers 25:42: Identifying The Enemy CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation. You can also find other content by Roland on: The Business Lunch Podcast... | |||
| 22 Dec 2023 | Holiday Sale Strategies: Leveraging Urgency | 00:29:10 | |
Welcome to another episode of Business Lunch with Roland Frasier and Ryan Deiss! In this special episode, Roland shares tactical strategies to help you live a rich and happy life. In today's episode, Roland and Ryan discuss the importance of maintaining momentum in your business during the holiday season. As they reflect on recent successes and promotions, Roland emphasizes the significance of not taking your foot off the gas and continuing to drive through the end of the year. They explore various strategies for holiday promotions, such as urgency offers, flash sales, and limited edition products. Ryan shares insights into Digital Marketer's successful "12 Days of Deals" campaign, emphasizing the power of bundling and storytelling. The hosts explore the concept of frictionless checkout, buy-now-pay-later options, and proactive human outreach. They suggest ways to combat cart abandonment, such as persistent carts and personalized messages. In the spirit of giving, Roland suggests providing favors to your customers by offering them incentives for year-end purchases, creating a win-win situation. Finally, the hosts encourage businesses to finish the year strong and plan for a successful January, leveraging the lower ad costs and heightened attention in the market. Don't forget to explore the opportunities that January presents for expanding market share. If you enjoyed this episode, share it with a friend, and be sure to check out the Business Lunch Podcast website for detailed notes and resources. Remember, the first part of January is an excellent time to capitalize on lower ad costs and maximize attention. Seize the opportunities and monetize your existing relationships while gearing up to expand your market share in the new year. Thanks for joining us on Business Lunch. We'll catch you in the next episode! Highlights: "Don't take your foot off the gas. You're on a big roll of momentum. Finish strong and drive through the end of the year." "This time of year, people are making decisions about what groups and things they're going to be invested in next year. Now's the time when people start thinking about identity, not just what I am going to do next year, but who am I going to be?" "It's still a really good time to do urgency offers, flash sales, limited edition products—whatever can create a sense of FOMO." Timestamps: 00:00: Introduction: 05:32: 12 Day Marketing Strategy 9:30: Peak Season Outreach 17:16: Holiday Marketing For E-Commerce 22:17: End Of Year Sales Growth CONNECT: •Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: | |||
| 27 Dec 2022 | How to Handle a Merger Deal with Roland Frasier and Ryan Deiss | 00:24:47 | |
In today’s episode, Ryan Deiss and Roland Frasier reveal their approaches to navigating a merger deal. Whether you’re the buyer or seller, recognizing your “why” is key to making the deal work. They also touch on crucial factors to consider before saying yes, such as cultural alignment, a plan B in case of poor outcomes, withholding confidential information, and having healthy pessimism as an entrepreneur. IN THIS EPISODE, YOU’LL LEARN: 01:24 An Emerging Trend in M&As And The Parties Involved 04:00 The Most Important Thing To Consider In A Merger Deal 05:23 Cultural Misalignment Kills Most Deals 09:50 Project The Post-Integration Outcome And Set Intermediate Steps 13:44 A Wake-Up Call For Having Unrealistic Optimism 16:12 Document the Deal and Keep Confidential Information 21:22 Just A Little Doubt Means The Deal Isn’t Worth It Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! More Resources: Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training Join The Rise Nation Mastermind with Ryan Deiss, Roland Frasier, and Daymond John HERE. Your business must be at least $1M a year in revenue. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 27 Feb 2024 | Decoding Influencer Marketing Ryan Deiss | 00:27:29 | |
Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey! Highlights: "There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence." "As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach." "An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience." Timestamps: 01:00 - AMA’s Study on Influencer Marketing ROI 02:22 - Targeting Micro-Influencers for Specific Products 04:44 - Balancing Reach vs. Relevance in Influencer Selection 06:06 - Niche Audiences and Higher ROI 07:31 - Calculating (ROAS) for Influencer Campaigns 08:58 - Famous Celebrities vs. Influencers 10:24 - Maximizing ROI with Newsletter Advertising 11:51 - The Trade-off Between Fame and Influence 13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships 14:40 - Direct Outreach vs. Using Influencer Agencies Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 17 Nov 2023 | The Future of Business with AI | 00:39:14 | |
Join us for an enlightening episode of the Business Launch Podcast with Roland Fraser and Ryan Diess. In this episode, we unpack the latest developments in open source technology and AI, featuring insights from our time at the Rise Nation mastermind with Daymond John. We cover he implications of OpenAI's new features for entrepreneurs, the integration of chat GPT with other platforms, and the groundbreaking GPT app store concept. Whether you're a tech enthusiast or an entrepreneur looking to leverage AI, this episode offers a wealth of knowledge and a touch of humor about our adventures in Miami. Tune in for a friendly chat that feels just like we're sharing insights over lunch! Highlights: "Open AI just killed 99% of AI startups and AI automation agencies." "It's democratizing software development for people that can say in plain English what they want to have happen." "How do you open source development and monetize at the same time? You create an ability for anybody to build apps... and take a 30% rake on everything." Timestamps: (00:30) Rise Nation Mastermind and Miami Experiences (01:56) OpenAI Developer Day Highlights (03:23) Implications for Entrepreneurs and AI Integration (04:19) Enhancing Data with OpenAI's New Capabilities (05:45) Concerns Over Data Accuracy and Impact on Startups (06:40) Exciting New Features and Integration of Platforms (08:45) Launch of the GPT App Store and Its Significance CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 01 Jun 2022 | Secrets of a Business Broker with Mark Daoust | 00:31:31 | |
Did you know considering the selling factor for your business is something you should always keep in mind? On today’s episode, host Roland Frasier speaks with guest Mark Daoust who shares the secrets you need to ensure your business thrives to its potential. As a business broker and founder of Quiet Light, Mark has had personal experience of brokering billions of dollars of acquisitions and mentions the importance of honesty when doing deals. Mark talks about how businesses today can improve their valuation and a big mistake that business owners make by viewing their business simply in terms of cash flow. His philosophy is that your business is an asset, and growth and profitability can improve your businesses’ valuation. He also shares some things that can be done to enrich your business to its best state before considering selling it. Listen in to discover how you can avoid underestimating your business asset with or without a business broker, and why the guidance may be worth it. IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! Get Scalable Live - THE PREMIER EVENT FOR BUSINESS... | |||
| 17 Oct 2023 | The Power Of Productized Services | 00:33:09 | |
Introducing an eye-opening episode of "The Business Lunch Podcast" with your hosts Roland Frasier and Ryan Deiss. Join us as we take you through the captivating world of productized services – a concept that's making waves in various industries. In this episode, we unravel the transformative power of turning a traditional product into a productized service. Traditionally, businesses focused on transitioning from service to product, but what if there's an untapped opportunity in shifting the other way around? Roland and Ryan discuss the immense potential of productized services. The concept revolves around providing a standardized set of services with fixed completion times and costs, catering to the majority of clients' needs. This approach not only facilitates scalability but also boosts efficiency by eliminating the need for specialized knowledge. Don't miss out on this eye-opening discussion on the evolving landscape of business, where the productized service concept is breathing new life into traditional models. Tune in to this episode and unlock the potential for growth, efficiency, and innovation in your business. HIGHLIGHTS "Traditionally, when you think about productized services, you think about going from a service to a product. I think there's a phenomenal opportunity right now to go from a product to a productized service." "Conversion rates are typically higher, sales cycles are typically shorter, for every reason you should do this." "We realized that maybe we should just give the people what they want. And this tells me that plenty of other people aren't doing it either." TIMESTAMPS 00:00: Introduction 03:55: Productizing Services 09:37: Agency Businesses 14:36: Brand Focus 19.15: Profitability and Scalability 24:00: Bespoke Services 28:18: Acquisitions CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co,... | |||
| 11 Jun 2024 | Mastering Business Finances and Reserve Cash Flow | 00:59:25 | |
Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss walks us through the ins and outs of managing business finances. He explains the potential pitfalls of keeping more than a month's worth of operating expenses in the account. He explains how that can lead to complacency and unnecessary spending. He also explains how business can cover unexpected events and tricky payroll situations, like those pesky months with three payroll cycles or prepaying for holidays. We go beyond the glamor of being an entrepreneur to the real details behind the scenes. Highlights: "We're very big on lifestyle and freedom and all those kinds of things. But it's also important to acknowledge that it's not a perfect situation very often." "There are times when things are absolutely amazing. And there's times when things could frankly be a hell of a lot better. And I think that's called life. I think that's called entrepreneurship" "If we're buying a business, I hate the agreement part. I love negotiation and strategy. But when it comes to reading a 75-page document, I just absolutely can't stand it." Timestamps: 00:00 - Operating Account Insight 01:15 - Personal Calendar Reflection 02:15 - Acknowledging Imperfections 03:15 - Loving Strategy but Hating Legal Work 06:52 - The Reality of Entrepreneurship 07:39 - Cyclicality in Business 08:54 - Handling Excess Profit 10:20 - Minimum Operating Reserve 10:37 - Importance of Operational Cash 10:44 - Prepaying Payroll Challenges CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier https://msha.ke/rolandfrasier/ Connect with me on social: TikTok: / rolandfrasier Instagram: / rolandfrasier Facebook: / rolandfrasierpage LinkedIn: / rolandfrasier Subscribe to Roland Frasier / @rolandfrasierepic Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 24 Jul 2024 | Insights on Branding, Business, and Work/Life Balance | 00:16:50 | |
Welcome to a new episode of Business Lunch! Today, we’re looking back at some of Roland Frasier and Ryan Deiss’ discussions. They cover the Hermes anti-trust allegations, Alex Hormozi’s content creation experiment, and Jeff Bezos’ thoughts on the myth of work/life balance and how it could be harmful to workers and business owners alike. Highlights: "Jeff Bezos says that work life balance is a “debilitating phrase” and that work and life are actually a circle." “It's actually significantly less expensive to buy a Birkin in Hermes than it is to buy one on the secondary market." “The grind of going out there and producing tons and tons of content just to grow the audience. If you're doing this as a business owner, not as a celebrity, not as an entertainer, if you're doing this to grow your business brand, it just wasn't worth it.” Timestamps: 00:00 - Intro 00:15 - Discussing the Hermes Birkin Bag Lawsuit 01:43 - Analyzing the Legality of Hermes' Sales Practices 04:46 - Alex's Shift to Educational Content 05:45 - The Challenges of Chasing Views vs. Quality 07:22 - Turning Off Alex's Content Due to Irrelevance 08:52 - Bezos on Work-Life Balance as a "Debilitating Phrase" 09:12 - Bezos' Perspective on Work and Life as a "Circle" CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 📱 Facebook: | |||
| 10 May 2024 | Dialing Down the Noise: A Guide To Strategic Content Creation | 00:33:46 | |
Welcome to a new episode of Business Lunch. In today’s episode, Ryan Deiss and I dive deep into some more nuances of content creation in today's digital age. We’ll talk about finding the balance between maintaining audience engagement and avoiding content fatigue. Join us for a fresh perspectives on managing your content strategy effectively without overwhelming your audience or yourself. Highlights: "If you're chasing everybody then you know, you're going to maybe even turn off your core audience" "If you produce great content, then your audience will tell other people about it, and people will find you." "The whole way that you're missed is you're there, you leave, and then you come back again at some point." Timestamps: 00:00 - Content Creation Challenges 01:09 - The Downside of Overproduction in Content 04:26 - Discussing Creator Burnout and Audience Fatigue 07:53 - Practicality of Content Quantity vs. Quality 09:18 - Lessons from Influencers on Audience Retention 11:28 - Evaluating Target Audiences and Content Relevance 16:22 - Strategy Shifts in Content Production 20:31 - Creating Impactful Content Without the Grind 26:26 - Benefits of Intermittent Content Release 31:01 - Paid Promotion and Consistency in Content CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 20 Jun 2023 | Cultivating Success: Navigating the Speaking Industry with Kane Minkus | 00:54:22 | |
In this episode of Business Lunch with Roland Fraiser, he engages in an insightful conversation with guest Kane Minkus. Kane shares his journey from being relatively unknown to becoming a successful speaker on stages worldwide. Together, they delve into the intricacies of the speaking industry and the art of responsible selling. Kane emphasizes the importance of hustling and seizing opportunities, even when closing deals might not come naturally. He highlights the significance of delivering value while learning the art of effective selling. Kane emphasizes the need to teach audiences while simplifying presentations for accessibility. The discussion shifts to the role of promoters in the speaking industry, revenue splits, and partnerships with global promoters. Kane sheds light on their experiences and the strategies they employed to navigate the challenges brought about by the COVID-19 pandemic. They delve into the initial frustrations of transitioning to virtual webinars and the subsequent process of building a professional studio for a more engaging online experience. The episode also explores the dynamics of pricing online events and the adjustments made to adapt to the shift from offline to virtual. Kane reveals their preference for higher volumes of attendees to foster energy and engagement, enabling them to identify suitable candidates for mentorship and investment programs. The conversation further uncovers Kane's unique business model, which focuses on partnerships and investments in various industries, including services, physical products, and their upcoming venture into the tech industry. Join Roland Fraiser and Kane Minkus in this episode as they provide valuable insights into the journey of a successful speaker, the challenges of adapting to virtual events, and the evolution of a business model that transcends traditional education. TIMESTAMPS 00:00: Introduction 05:23 Identifying Partners 13:21: Delivering value 19:34: Closing The Deal 21:58: Live events & The Pandemic 27:23: Virtual Summits 34:25: Challenges Of Planning 43:54: Take The Leap HIGHLIGHTS "The virtual event landscape has forced us to reimagine the way we engage with our audience, and it's crucial to create an immersive online experience that captures their attention and keeps them coming back for more." Transitioning from live events to online summits required us to rethink our revenue model. We had to find new ways to monetize our virtual platform, such as exploring sponsorship opportunities and offering premium content packages." "Building a dedicated studio for our online presentations was a game-changer. It allowed us to elevate the production quality and deliver a more professional and captivating experience to our attendees. Investing in the right technology and infrastructure is key to standing out in the virtual event space." CONNECT • Ask Roland and Ryan a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 20 Feb 2024 | No Money, No Problem: Mastering the Art of Zero Cash Acquisitions | 00:48:21 | |
Dive into the world of zero cash down acquisitions with us! In this episode, we unravel the secrets of becoming an epic investor without spending a dime of your own money. From ethical investing to the magic of negotiation and deal structuring, we cover all you need to know to make win-win deals that benefit everyone involved. Get ready to transform your investment strategy and achieve your entrepreneurial dreams with insights and strategies that defy traditional thinking. Highlights: "Think like an epic investor, focusing on ethical profits in commerce and crisis." "Any price is acceptable as long as the terms are favorable." "Declare yourself an investor to the world, and the opportunities will come to you." Timestamps: 00:01 - Epic Investor Mindset 03:46 - Ethical Investing Principles 05:00 - The Importance of Win-Win Deals 10:00 - The Law of Price and Terms 15:00 - Turning Challenges into Opportunities 20:00 - Boosting Deal Flow 24:15 - Creative Financing Strategies 30:00 - The Art of Deal Stacking 38:28 - Steps for a Zero Cash Acquisition 45:00 - Finalizing Your No-Money-Down Deal Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 30 Aug 2024 | The Impact of AI on Business Growth | 00:38:08 | |
Welcome to a new episode of Business Lunch! Today, hosts Ryan Deiss and Roland Frasier delve deep into the practical applications and the realistic expectations of artificial intelligence in business. They discuss the current state of AI, debunking the hype and exploring its genuine impact on productivity and business strategy. From investment insights to AI's role across various business departments, this episode provides a grounded perspective on what AI truly offers to entrepreneurs. Highlights: "AI continues to amaze, it's the investors who are way ahead of the curve." "The conversation about AI isn't just about the technology; it's about how we're using it to make real business impacts." "AI isn't just a tool; it's becoming a central player in strategic business planning." "Implementing AI isn't just an option; it's a necessity for staying competitive." Timestamps: 00:00 - Introduction: Breaking Down AI's Role in Business 02:09 - Analyzing AI's Financial Impact and Investor Behavior 03:27 - Evaluating AI Against Investor Expectations 07:30 - AI's Evolution in Major Tech Companies 10:15 - Discussion: Where AI Stands in the Hype Cycle 12:35 - Practical Applications of AI in HR and Strategic Planning 17:09 - In-Depth: AI's Integration Across Business Functions 20:45 - Essential AI Tools and Their Business Applications 25:40 - AI's Role in Enhancing Business Creativity and Efficiency 28:42 - Providing 24/7 Customer Service Through AI 30:41 - AI's Potential in Sales and Marketing 34:10 - Final Thoughts: Embracing AI for Business Innovation CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: | |||
| 03 Nov 2023 | The Power of AI: A New Era of Business | 00:54:36 | |
Get ready to harness the power of artificial intelligence as we discuss eleven unique strategies for scaling your business with AI. Discover how content created with AI can help you drive leads, increase the lifetime value of your customers, and streamline your operations. We share our experience of designing a course exclusively with AI and generating impressive sales in just seven days.Listen in as we examine the application of AI in creating programs that educate your customers, analyze Amazon reviews, and craft engaging social media posts and videos. We also discuss how you can use AI to expand your reach, breaking language barriers with translation tools like DeepL and Rask. Hear about our experiments with Chat GPT to generate simulated dialogue. Finally, we'll walk you through the process of using AI for book creation, automated content creation, and even automating market research. Tune in to this enlightening conversation to learn how you can leverage AI to drive business growth and efficiency. Highlights "Content marketing is one of the best ways to get more leads and customers." "You don't have to be in it at all and it creates really good videos... Virtual influencers is, to me, the next awesome place that things are going so that you can create videos by you without you being there." "The cool thing about what you can do with AI is you can get rid of the friction. The friction that stopped you from writing the book that you know you need to write. The friction that stopped you from creating all of the videos that you should create." Timestamps (0:00:02) - AI Scaling Business With Content Marketing (0:07:15) - AI Expanding Product Education and Reach (0:15:49) - AI Interview Format Podcast Creation (0:23:04) - Book Creation With AI and Research (0:35:07) - Automated Content Creation Using AI (0:49:50) - AI's Impact on Business Growth Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 23 Jun 2023 | From Vision To Victory: Kent Clothier’s Path To Real Estate Success | 01:05:20 | |
How much more successful would you be if you had lunch once a week with insanely successful entrepreneurs who share their biggest secrets on how they think and achieve success? Join Roland Frasier and his guest, Kent Clothier, in this captivating episode of Business Lunch, where they delve into the tactical strategies that can transform your life. Kent, a brilliant entrepreneur, shares his remarkable journey from building a billion-dollar business in his 20s to venturing into real estate and beyond. Discover the power of mastermind groups as Kent unveils the story behind the creation of the exclusive boardroom community. Learn how the boardroom evolved, overcame challenges, and became a catalyst for deal flow and joint investments. With Kent's insights and expertise, gain a deeper understanding of how to create a thriving business tribe and seize opportunities for collective growth. Don't miss this engaging conversation that will inspire and empower you on your entrepreneurial path. Tune in now to Business Lunch with Roland Frasier. HIGHLIGHTS "When you get a lot of very, very highly qualified business owners in a room... there is so much opportunity that spins out of that. "We all have a basic human need... we're all looking for that connectivity." "Challenges are opportunities in disguise. Embrace them with resilience and determination, for within them lie the seeds of growth and success. Trust in your abilities, keep pushing forward, and watch as you overcome obstacles and achieve greatness.” TIMESTAMPS 00:00: Introduction 12:53: Mastermind 20:09: Become Great 30:36: An Opportunity For Continued Growth 37:45: Consulting 47:34: Thinking Too Small 53:33 All Of The Little Things CONNECT • Ask Roland and Ryan a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 12 Jul 2022 | Why You (Might) Need to Take a Month-Long Vacation | 00:33:09 | |
Ryan and Roland sit down to discuss ways that business leaders and executives can avoid burnout -- and why it might be time for you to take some significant time off! Connect with Business Lunch Podcast:
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Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! | |||
| 16 Feb 2024 | 9 Game-Changing Marketing Moves to Skyrocket Your Success | 00:16:06 | |
On this episode of Business Lunch, we dive into the world of marketing mastery with nine effective strategies that can transform your business! From clever e-commerce tactics to the art of storytelling, we've got you covered with insights that promise to boost your conversions and elevate your average order value. Whether you're a seasoned pro or just starting out, these hacks are designed to inspire and empower. Let's explore the magic together and take your marketing game to the next level! Highlights: "The ability to buy multiples can have a dramatic impact on your average order value." "Friendly forms boost conversions. Start out just capturing the minimal information." "Stories convert so much better than anything else. If you can tell a story... weave the story around the product or service that you're selling." Timestamps: 00:02 - Intro to Marketing Hacks 01:54 - Friendly Forms & Conversions 03:12 - Simplify Your Landing Pages 04:38 - The Power of Web Push Notifications 06:31 - Leveraging Stories for Conversion 09:15 - User-Generated Content (UGC) Boost 10:11 - Chat and Text for Higher Engagement 11:10 - Driving Leads with Valuable Content 12:36 - Using Sniply for Content Leverage 13:31 - Mid-Roll Video Opt-ins for Lead Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 24 May 2024 | How Personal Branding Is THE Game Changer for Your Business | 00:27:40 | |
Welcome to a new episode of Business Launch! Ryan Deiss and I explore the critical importance of personal branding. We share our experiences with launching Scalable. We discussed how the lack of a personal brand initially hindered our success and how consumers connect more with real people than faceless companies. Through engaging stories and practical tips, we explain how building a strong personal brand can enhance trust, foster loyalty, and drive business growth. Highlights: "You've got to have a personal brand associated with any product or service that you're launching." "The exact same message and the exact same offer dramatically outperformed once we added a personal touch." "Your personal brand is your ambassador to the world, telling your story and connecting with your audience." Timestamps: 03:15 - Launching Scalable Without a Personal Brand 06:45 - Why Personal Branding is Essential 09:30 - Lessons Learned from Scalable's Journey 12:00 - Building Trust and Connection 14:15 - Strategies for Creating a Personal Brand 16:30 - Overcoming Resistance to Personal Branding 18:45 - Real People vs. Faceless Brands 21:00 - Personal Branding Beyond Business Owners 23:30 - Final Thoughts and Resources CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 📱 Facebook: | |||
| 05 Mar 2024 | Building Collaboration and Ownership | 00:27:18 | |
Welcome to another episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss get into the importance of shared goals and alignment in achieving success, whether in business relationships or personal interactions. Join us as we explore strategies for fostering collaboration, owning mistakes, and reframing conflicts towards mutually beneficial outcomes. Highlights: "Let's get our language right right off the beginning." "How can I adopt their frame? And what does that mean for me?" "The best medicine is good prevention." Timestamps: 00:00 - Matt's Dramatic Exit 00:49 - Post-Integration Challenges 03:15 - Mindset in Communication 05:39 - Owning Mistakes and Finding Solutions 08:02 - Establishing Clear Shared Goals 09:58 - Addressing Goals and Misalignment 10:26 - Unachievable Goals and Finger Pointing 14:29 - Effective Communication Strategies 16:50 - Collaborative vs. Combative Mindset 24:02 - Embracing Collaboration Learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 If you found this video valuable, give it a like. 👍 If you know someone who needs to see it, share it. ⤵️ Leave a comment below with your thoughts. 💬 Add it to a playlist if you want to watch it later. ➕ Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation. You can also find other content by Roland on: The Business Lunch Podcast Youtube Channel 👉 https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1 The War Room Mastermind 👉 https://www.youtube.com/channel/UC_TklN-xlrEg7gxnCcjzLtQ/?sub_confirmation=1 Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 19 Mar 2024 | Protecting Your Business from Sneaky Schemes | 00:28:24 | |
Welcome to a new episode of Business Lunch. Join us in our laid-back discussion on the rise of friendly fraud and how businesses can defend themselves. From shockingly high statistics to practical strategies, they dissect the issue with wit and wisdom, offering insights into prevention and mitigation. Learn how to safeguard your brand reputation while maintaining a customer-centric approach in the face of evolving fraud tactics. Highlights: “Fraud legally requires intent. So it's kind of not like, you know, friendly negligence, but at least you don't feel... you're like, okay, those aren't bad people, you know." "There's no substitute for just having a truly exceptional, amazing product, a truly exceptional, amazing customer experience for having a face to the product and the company so that people don't feel like it's just some nameless faceless organization." "There are people that are out there that believe it's okay to do these things, that your communications should ideally in your brand congruency help the accidental, not ill-intentioned bad doers..." Timestamps: 00:47 - Embracing an Unexpectedly Open Week 02:43 - Unveiling the Shocking Rise of Friendly Fraud 03:34 - Renaming Fraud: From Cowardly to 'Friendly' 07:27 - Strategies for Addressing Chargebacks 10:45 - Prioritizing Exceptional Customer Experiences 14:05 - Importance of Brand Congruency 16:31 - Winning Chargebacks: The Key Elements 19:29 - Understanding Intent in Fraud 21:23 - Fraudulent Advice on Social Media 25:34 - Ethical Behavior and Defending Your Business CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: | |||
| 23 Feb 2024 | The Power of Pre-suasion and Persuasion with Dr. Robert Cialdini | 01:09:41 | |
Dive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes. Highlights: "What you focus on at any given moment makes you prioritize all information that's related to that focal concept while it's still in consciousness." - Dr. Robert Cialdini "Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman "Whatever puts people in a state of mind or even an emotional state that's relevant to a particular choice is the one that's going to be prioritized for a short period of time." Timestamps: 00:39 - Mind Expanding Ideas 03:09 - Influential Book Moments 04:19 - Welcoming Dr. Robert Cialdini 05:29 - Difference between Influence and Pre-suasion 07:54 - Royal Caribbean Case Study 09:44 - Impact of Environmental Cues 14:12 - The Ethics of Persuasion 18:54 - The Power of Palm Reading 25:10 - Crafting Emotional States for Receptivity 32:27 - Optimizing Messaging at Every Stage Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 24 Nov 2023 | Unlocking Success: Navigating the Scalable Impact | 01:15:36 | |
Welcome to a transformative episode of The Business Lunch Podcast where we dive into the world of business scaling and preparation for a successful exit! In today's session, we'll be exploring the Scalable Impact Framework (SPV), an innovative tool designed to propel businesses to new heights. Roland & Ryan introduces the SPV, a comprehensive approach focusing on three critical areas: leveraged sales, bankable profit, and transferable value. We begin with a deep dive into leveraged sales, where we question attendees about their growth engines. Are they generating over $10k per month? Do they hold authority across multiple channels? Is their business model truly scalable? It's all about understanding and documenting the mechanisms that drive substantial growth. Then, we shift gears to discuss bankable profit. Here, we explore the concept of a $0 budget, emphasizing the importance of tracking every expense. We delve into margin maximizers to enhance the average value derived from each customer and unravel the intricacies of a cash flow waterfall. This segment is all about maximizing profits and ensuring financial health. The journey doesn't end there! We also address transferable value, examining key elements like operating system documentation, the efficiency of the team, and structuring a business to be exit ready. Attendees get hands-on with a practical worksheet, rating each component as green, yellow, or red. The aim is clear: identify and address the weaknesses that hinder scaling. Lastly, we share effective strategies to turn those daunting red areas into success stories. We talk about documenting growth engines, setting pragmatic budgets, and building robust operating systems. The episode wraps up with a call to action for founders: engage with advisors, discuss solutions, and take meaningful steps to elevate their businesses. So, grab your notebook, and let’s embark on this journey to make your business not just grow, but thrive and become exit ready! Highlights: "The more valuable you are to your business, the less valuable your business is." "Oftentimes entrepreneurs, we pride ourselves in being able to swoop in and save the day, we could do anything, we could do everything. And if what we do, right, cool, you're trapped." "You don't want to be owned by your business, but you also don't want somebody else to have blackbox what they do to where you're terrified, if they would leave or quit." Timestamps: 0:00 - Entrepreneur exits and profitability 4:10 - The importance of diversifying businesses to avoid financial instability. 6:56 - Scaling a business and exit strategies. 10:24 - Business growth and leadership exits. 16:12 - Leadership roles and exits for CEOs. 20:28 - Entrepreneurship, investing, and company growth. 23:55 - Scaling and exit strategies for businesses. 27:35 - Exit readiness for businesses. 33:23 - The benefits of being an owner-operator vs. a non-owner operator in a business sale. 35:22 - Entrepreneurship, sales, and scalability. 45:43 - Business growth strategies and documentation. 49:36 -Scalability. 52:45 - Acquisitions and due diligence in business. 55:50 - Business financial management and growth strategies. 1:03:24 - Building high-output teams with exercises and tools. 1:06:42 - Business exits and scaling. 1:09:16 - Scaling businesses by identifying and addressing red areas. Live Links : CONNECT • Ask Roland a question HERE. RESOURCES: | |||
| 12 Jan 2024 | Family or Business? Time Management for Busy Entrepreneurs | 00:12:07 | |
Join us in this uplifting episode of Business Lunch, where we tackle the relatable challenge of balancing family life with entrepreneurial dreams. We debunk the myth that you have to choose between family and business, sharing smart tips and heartening stories. Dive into our discussion inspired by a Reddit post, and discover how you can manage both worlds with savvy time management and realistic goals. It's a cozy and insightful chat that's perfect for anyone trying to blend business success with family happiness. Don't miss out on this engaging blend of advice and encouragement! Highlights: “You should expect a return on the investment of your time" “I can do all the things I need to get done without having to sacrifice a family life" "I think looking at it as a black/white either/or is fairly immature. Yeah to me it reeks of scarcity but it also just reeks of bad math" Timestamps: 00:00 Introduction: Time and Entrepreneurship 01:26 The Reddit Post: Family or Entrepreneurship 03:20 Balancing Family and Entrepreneurship 04:18 Difference Between Being an Entrepreneur and Being Self-Employed 06:12 The Misconception of Choosing Between Family and Business 07:10 Time Allocation for Family and Business 09:04 Creating a Schedule for Family and Business 10:33 The Importance of Time Blocking 15:19 Macro and Micro Level Time Blocking 21:35 Being Ridiculously Productive and Having Family Time 23:33 Budgeting Time and Fighting Distractions 24:00 Conclusion and Call to Action Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 16 Sep 2022 | Keys to Creating an Exitable Business You Can Sell (Part 1) | 00:13:52 | |
How soon should a business owner start planning to exit the business?
On today's episode, host Roland Frasier goes through the 5 exits of an entrepreneur and practical tips for structuring your business for a successful exit. It may seem counterintuitive for business owners to develop exit strategies, especially when their business is doing well. But as Ryan explains, there will come a time when the business owner has to exit the business. And when such time comes, the business has to be ready if the owner is to maximize the valuation of the business. It doesn't matter how far off an entrepreneur is from selling the business. Planning ahead helps create more value and weed out issues before pulling the trigger. Tune in to learn more about the benefits of developing exit-ready structures in your business and maximize your business' valuation by strengthening its value proposition. IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 16 May 2023 | Mindset Shifts with Sam Khorramian | 01:16:23 | |
In today’s episode, Roland Frasier is joined by Sam Khorramian, the owner and founder of Big Block Realty. Sam talks about the biggest secret to success, the importance of having the right people in your network, why you should put your ego out of the way, and how you can get started on the profit-generating business of guiding companies to make seamless and favorable exits. IN THIS EPISODE, YOU’LL LEARN: 04:06 The Biggest Secret And Shortcut To Success: It’s Not What You Think! 09:55 Knowing What Not To Do Is The Next Step 14:34 How Do You Get Enough Zeros To Do Anything You Want? 24:39 Getting Businesses To Pay You Acquire Them? Yes, It’s Possible! 34:05 The Specific Profit-Generating Strategies For Sam’s Plan 43:13 The Bigger You Get, The Easier It Is To Scale? 47:02 Ensuring That Brokerages Don’t Back Out Of Deals 50:31 Will There Be Consolidation After Aggregation? 51:43 Lessons To Be Learned From Sam and Roland’s Partnership ----------------- An International Speaker, leading internet marketer and Real Estate Expert specializing in setting up his Students, clients and Partners for massive success, Sam Khorramian has dedicated his life to helping ordinary people live extraordinary lives! Knowing that this is his true purpose, he has spent years studying what makes people successful and how he can translate that to helping others achieve ultimate success. Get in touch with Sam Khorramian: Website: https://www.linkedin.com/in/samsandiego/ Instagram: @the9thzero Big Block Realty Website: https://bigblockrealty.com/ YouTube: https://www.youtube.com/bigblockrealty ----------------- Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! More Resources: Ready to free yourself from your business? Get to connect with peers and experts to find the best strategy HERE. Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 25 Jul 2023 | The Profitable Path: Unleashing Business Brilliance with Marcus Lemonis | 01:09:31 | |
Join us in this captivating episode of Business Lunch as we welcome Marcus Lemonis, a renowned entrepreneur and TV personality from shows like "The Profit" and "The Renovator." Marcus shares his profound insights on achieving wealth and the responsibility that comes with it as a human being. He unveils tactical strategies for living a rich and fulfilling life while encouraging listeners to learn from insanely successful entrepreneurs through regular lunch meetings. In this episode, Marcus also delves into the power of strategic acquisitions for business growth. He emphasizes the need to be cautious about promises made during acquisitions and how being generous with others can pave the way for lasting success. Furthermore, Marcus shares his experiences with scaling through acquisitions and the significance of maintaining an ethical foundation in business. Discover the keys to financial success, scaling your business through acquisitions, and the importance of nurturing a strong ethical core in this thought-provoking episode. Tune in to "Business Lunch" with Roland Frasier, and grab your seat at the table for some valuable entrepreneurial wisdom. HIGHLIGHTS "We go into these folks' homes and understand their money issues, their relationship issues, and we only use the renovation as the vehicle to uncover and unpack. "You can always be more generous than the contracted terms." "This is the moment where you better tighten your belt to a buckle that you have never experienced before." TIMESTAMPS 00:00: Introduction 02:03: The Profit 08:26: What's Next? 10:33: Business For The Wrong Reasons 16:21: Acquisitions 26:19: Generosity 34:05: Conflict 43:27: Take Your Time As A Leader 48:49: Know Your Audience 59:12: Stability CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co,... | |||
| 29 Sep 2023 | Business Wealth Without Risk: Unleashing Exponential Growth | 00:13:38 | |
Welcome to an exciting episode as Roland Frasier and Jay Abraham dive into the world of exponential growth. In this special series, we explore the chapters of their new book, where each section is a treasure trove of insights and strategies to propel your success to new heights. In this episode, Roland and Jay take you behind the scenes, sharing video interviews and clips that provide a glimpse into the fascinating concepts explored in their book. From thinking bigger and achieving moonshots to mastering mental models and optimizing your efforts, they dissect the secrets of exponential growth. But the real gem of this episode is the revelation of the "Nine Drivers of Exponential Profit Performance" - simple yet powerful shifts that can transform your business outcomes. Jay's extensive experience across diverse industries and his revolutionary approach to business growth will leave you inspired and eager to implement these strategies. Through engaging conversations and real-world examples, Roland and Jay demonstrate that exponential growth is not reserved for the elite few. Anyone can leverage these principles to achieve extraordinary success, and they're here to guide you on this transformative journey. If you've ever wondered how companies like Chat GPT and others reach billion-dollar valuations at warp speed, this episode is your roadmap. Discover the playbook for accelerating your success, and join us as we explore the limitless possibilities of exponential growth. Don't miss out on this valuable opportunity to supercharge your business aspirations! **For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! HIGHLIGHTS "If you don't think you can really grow something by orders of magnitude think again, it is very, very doable just by shifting the way you do things." "These successes are not unicorns, even though they call them that anybody can do this you guys can too." "This is the playbook. So definitely dig in here. It is rich and deep in value for you." TIMESTAMPS 00:00: Introduction 02:07: Applying Exponential Growth 03:54: Strategies & Tactics 06:04: Business Settings 07:54: Tools For Success CONNECT • Ask Roland a question HERE. RESOURCES: To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 | |||
| 01 Dec 2023 | Altman's Odyssey: The Boardroom Saga | 00:32:26 | |
Join us in this captivating episode of the Business Lunch Podcast as we explore Sam Altman's dramatic exit and return to OpenAI. Delve into the boardroom drama, power struggles, and ethical dilemmas surrounding one of tech's most talked-about events. This episode offers a unique insight into corporate governance, leadership, and the challenges of balancing profit with humanity's future. Tune in for a compelling discussion that's not just timely but a must-listen for anyone interested in the intersection of technology and power dynamics. Highlights: "When we talk about AI and its impact on society, we're not just talking about technology. We're talking about power, control, and the future of how we live." "There's a fundamental tension between the visionary aspect of tech founders and the pragmatic, often short-term focus of boards and investors." "What happened at OpenAI isn't just a boardroom drama. It's a reflection of the larger issues at play in the tech industry today." Timestamps: 00:00: Introduction 04:32: OpenAi’s Leadership 08:43: Leadership Change 14:14: Leadership Alignment 19:25: Corporate Governance 23:58: Founder Removal Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 04 Aug 2023 | Unveiling Digital Mastery: A Candid Conversation with Ryan Deiss | 00:52:09 | |
Welcome to another compelling episode of "The Business Lunch Podcast"! In this dynamic installment, your host Roland Frasier engages in an in-depth conversation with the brilliant entrepreneur and his business partner, Ryan Diess. Whether you're a fledgling startup or an established online business, this episode is your golden ticket to discovering tried, tested, and trusted methods for supercharging your e-commerce growth. As the episode unfolds, Roland and Ryan dissect the intricate process of harnessing the true potential of social media. Uncover the secrets of leveraging platforms to establish a powerful online presence and drive traffic that converts. Learn how to captivate your audience, streamline their journey, and ultimately boost your bottom line. Whether you're grappling with awareness, consideration, or the final decision phase, you'll find indispensable guidance to enhance every step of the customer's pathway. Expanding your customer base might seem like a daunting task, but fear not! Benefit from their hard-earned wisdom as they navigate common pitfalls and share strategic maneuvers to broaden your reach and leave an indelible mark in the market. Whether you're a business enthusiast, an e-commerce aficionado, or an aspiring tycoon, you'll walk away inspired and armed with actionable insights to fortify your entrepreneurial journey. HIGHLIGHTS "Success in e-commerce is not just about selling products; it's about creating an experience that resonates with your audience." "In the world of digital marketing, understanding your customer's journey is key to designing a sales funnel that truly converts." "A well-constructed sales funnel can guide your customers seamlessly from 'just browsing' to 'loyal buyer' if you understand the psychology behind it" TIMESTAMPS 00:00: Introduction 03:33: Events 08:39: Love What You Do 11:04: Becoming A CEO 17:53: Leveraging Sales 24:15: Transferable Value 26:23: Exit Ready 31:20: Customers 33:29: Spike Your Sales 39:16: The Cash Flow Waterfall CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Mentioned in this... | |||
| 23 Sep 2022 | Keys to Creating an Exitable Business (Part 2) | 00:16:33 | |
Will your business succeed after you leave? Can the new owners expect the business to perform at the same level or even better after you exit?
On today's episode, host Roland Frasier goes through the benefits of having exit-ready structures in your business. To achieve the optimum value from an exit, you need to develop exit-ready structures. Even more importantly, you must understand that being exit ready does not mean you have to be thinking about exiting the business right now. It's just a measure to protect the value of your business for when you decide to sell. Value erosion can and does occur at various stages of an exit. Having exit-ready structures helps mitigate the risk and maintain the perceived value of the business. Listen in to learn more about the benefits of developing exit-ready structures in your business and create an attractive offering by strengthening its value proposition. IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 21 Aug 2024 | The Power of Cold Outreach in Business Acquisitions with Jesse Jackson | 00:40:27 | |
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Jesse Jackson, one of his business partners and a successful entrepreneur who has scaled her automotive business to an eight-figure company in just a few years. Jesse shares her journey, the challenges she faced, and the strategies that helped her succeed, including the power of cold outreach and the importance of finding the right business partner. Whether you're interested in acquisitions, the automotive industry, or simply looking for inspiration, this episode is packed with valuable insights. Highlights: "You can’t help but have a deal arrive in your lap if you commit to cold outreach." "I’m a mom of seven, and if I can grow an eight-figure business, so can you." "Every business problem can be solved with a solid process." "You’re not taking something from someone; you’re giving them a gift by buying their business." Timestamps: 00:35 - Introduction to Jesse Jackson 01:56 - Building an Eight-Figure Business 03:12 - Shifting from Software to Automotive 09:29 - Choosing the Right Business to Buy 16:33 - Raising Capital and Investor Relations 18:43 - Overcoming Challenges in Acquisitions 24:06 - Hustling After Acquisitions 26:55 - Implementing Systems and SOPs 29:49 - Franchising vs. Company-Owned Expansion 35:46 - Final Advice and Encouragement CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: | |||
| 29 Aug 2023 | What Works? A Candid Conversation With Roland & Ryan | 00:38:34 | |
Join Roland Frasier and Ryan's Diess in this exciting episode of the Business Launch Podcast! Grab a seat at the table as they delve into what's been working for them lately. Discover their powerful strategy of flipping the script on webinars and events to see remarkable conversion rate increases. Ryan demonstrates how transparency and upfront pitching can transform your approach to selling. You won't want to miss their insights on native integration of offers into content, as well as the innovative ways to engage your audience. Plus, get a sneak peek into their upcoming event, "Get Scalable Live," where they share the latest in what's working now. Tune in for actionable tips and strategies that can revolutionize your business approach. Whether you're a seasoned entrepreneur or just starting out, this episode has something valuable for everyone. Don't forget to mark your calendar for the upcoming event at getscalablelive.com! HIGHLIGHTS "So that's the first thing it's working out, flipping the pitch pre pitching, and then go on to the content." "It's not different from a, from a strategy perspective, right. But I do think that the difference when you're actually there, live, whether you're live and in person, you know, live virtually, and you just let it be known." "So in the web, I said, we now have the next few days for me to try to impress you both with how good we are, how smart we are, how fun we are to work with..." TIMESTAMPS 00:00: Introduction 01:35: What Is Working Now? 07:34: What Is The Challenge? 10:30: Having A Call To Action 15:53: Book Writing Challenges 22:24: Flipping The Book Funnel 25:26: Getting People To Self Identify 31:12: Branded Campaigns CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 25 Apr 2023 | Billion Dollar Bullseye with Jonathan Cronstedt | 01:28:35 | |
In this episode, we will hear the story of Jonathan Cronstedt, also known as JCron, who went from bankruptcy to building a $2 billion company. He is going to share with us about the book he is writing: Billion Dollars Bullseye: My 7 Almost Never Fail Double Unicorn Strategy and will discuss valuable lessons for all people involved in the business. JCron also shares his journey with Kajabi, which he helped grow from a $6 million ARR company with 25 employees to a $2 billion valuation with over 400 team members. He discusses the challenges of dealing with success and how he struggled to figure out what to do after achieving such a significant milestone. Key takeaways: [00:00:12] Roland Frasier introduces Jonathan and shares his background story. [00:03:31] JCron talks about the impact of working with Roland, his generosity, and how he has influenced his business life. [00:07:56] The first three areas to focus on are foundational: purpose, profit, and product. Without these concepts, the business will not scale. Everything else serves as an amplifier. [00:20:55] Building in public allows you to move from a push strategy to a pull strategy. It attracts people to your business and helps articulate and optimize your purpose. This will be the biggest trend of entrepreneurship in the coming decade. [00:22:57] Profit is essential in your business, and knowing your numbers is key to making intelligent decisions. [00:27:33] Product is the single biggest lever in your business, and having a distinguished product and service is crucial for success. [00:28:59] The prestigious customer experience was an amplifier that changed the game for Kajabi. [00:43:40] Persuasion: Persuasion is an amplifier for your business, and it should pick up where marketing leaves off. The ultimate persuasion framework is based on Blair Warren's quote: "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies." Persuasion is about getting people intellectually engaged and emotionally charged to take action. [00:47:49] People: The final area of focus is people. To attract and retain A players, you need to have solid systems in place that support your people strategy. Hire slow and fire fast, and use "good goodbyes" to give people a respectable send-off when the business has grown in a different direction. [00:51:00] Conclusion: By focusing on purpose, product, profit, promotion, persuasion, and people, you can expand your target and hit your billion dollar bullseye. [00:53:28] Answering participant questions. [00:59:00] Jonathan advises focusing on your internal purpose to guide you through an existential crisis. [01:04:42] Roland Frasier emphasizes the importance of having a continuity of purpose in entrepreneurship even after the exit of a business. Having multiple businesses that one enjoys can provide continuity of purpose. [01:09:23] Jonathan Cronstedt answers a question on retention and emphasizes the financial and product functions of retention in a business. He also talks about net dollar retention as the holy grail of a business. [01:12:04] The inflection points for raising capital are driven by intellectual capital needs and industry changes, not financial needs. Ask Roland and Ryan a question HERE. RESOURCES: Thanks so much for | |||
| 02 Sep 2022 | 18 Steps to Exiting Your Business (Part 2) | 00:12:48 | |
So you’ve made the decision to exit your business. But is the business ready for your departure?
On today’s episode, host Roland Frasier continues the discussion on business exit planning and the steps you need to take to exit your business safely and successfully. Exits are undoubtedly the most exciting part of owning a business. But as Roland explains, while you may be ready to exit, the more important question should be, is the business prepared for your departure? Having a strategic plan that guarantees a smooth transition of power ensures you get a good price, the best possible payout, and a great return on your investment. Listen in as Roland breaks down the exact steps he goes through when getting a company ready for exit. IN THIS EPISODE, YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 09 Aug 2022 | Creating Bankable Profits in Your Business | Part 1 | 00:12:40 | |
You’re running a successful business and making a profit every year – congratulations! Now the question is, what can you do to guarantee more consistent profits? On today’s episode, host Roland Frasier breaks down bankable profits and steps you can take to increase the profitability of your business. Ryan explains that all businesses have the same goal: making profits. And while many entrepreneurs scale the profitability of their business by cutting costs, Ryan believes the key to success is to double down on sales, profits, and value. Tune in to learn simple but effective strategies to immediately increase your profitability, drive more sales, and magnify the value of your business. IN THIS EPISODE, YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 03 May 2024 | Navigating the Remote Work Revolution | 00:22:07 | |
Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition. Highlights: "Optimize for the team, not the individual. That's what a company has to do." "We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose." "We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room." Timestamps: 00:00 - Remote Work Challenges 03:40 - Discussing Dell's New Work Policy 06:08 - The Efficiency of Remote Work vs. In-Person 09:09 - Digital Marketer's Shift to Remote Work 10:25 - Defining Company Policy on Remote Work 13:27 - The Transition from Hybrid to Fully Remote 15:52 - The Importance of Leadership Proximity 17:48 - Maintaining Culture in a Remote Setting 18:09 - Key Takeaways from Moving to Remote Work CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 📱 Facebook: | |||
| 05 Jul 2022 | How to Determine the Businesses You Want Equity In | 00:07:21 | |
Listen in as Roland discusses how to create your acquisition criteria Sign up for the next Consulting for Equity Masterclass! Connect with Business Lunch Podcast:
OUR PARTNERS:
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 06 Dec 2022 | The Number One Business Health Metric | 00:21:12 | |
In today’s episode, hosts Ryan Deiss and Roland Frasier discuss the best indicator of a business’s overall health. Although having different ideas, the common thread is observing trend-based results rather than dated numbers. They also talk about the importance of deeply understanding the growth capacity of a business before acquiring it and achieving the balance of having free distributable cash and future investment in R&D. IN THIS EPISODE, YOU’LL LEARN: 03:16 A Question Entrepreneurs and Investors Are Not Asking 08:13 Roland’s Number One Business Health Metric And How To Find It 11:20 Ryan’s Number One Business Health Metric And How To Find It 15:45 Your Core Investment Strategy May Not Work 18:42 Where You Stand Now Can Change Tomorrow: The Unpredictability Of The Market 20:09 The Biggest Mistakes Entrepreneurs Make 22:16 Growable Isn’t The Same As Scaleable Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! More Resources: Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training | |||
| 08 Mar 2024 | Diversification vs. Focus: Lessons from Warren Buffett | 00:18:11 | |
In this episode of Business Lunch, Ronald and Ryan delve into the age-old debate of whether to diversify your team or focus on business, drawing inspiration from Warren Buffett's latest shareholder letter and the challenges faced by conglomerates like LVMH. They explore the nuances of entrepreneurship and offer valuable insights for seasoned business leaders and aspiring entrepreneurs. Highlights: "It's fascinating that oftentimes good at the opposite of good advice is more good advice. Like, so good advice, you should diversify. Good advice, you should focus. Those are both good advice." "Diversification is a luxury, not a right. Your ability to diversify is going to be a function of how good of a job have you done with the core business that you have today of getting it systemized and getting it scalable." "If you're going to diversify, be sure that you are number one thinking about what are you diversifying? Are you diversifying your existing company and team, or are you diversifying your own investment portfolio?" Timestamps 00:00 - Post-Lunch Business Banter 02:22 - Warren Buffett's Success Story 03:42 - The Paradox of Good Advice 05:03 - Challenges at LVMH: Diversification vs. Focus 06:45 - Navigating Entrepreneurial Decisions 08:28 - Transitioning Roles: Inventor to Capital Allocator 10:22 - Berkshire vs. LVMH: Different Approaches to Investing 12:12 - The Pitfalls of Diversification without Focus 14:14 - Personal vs. Organizational Diversification 15:36 - Applying Diversification Strategies CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable Workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier https://msha.ke/rolandfrasier/ Connect with me on social: TikTok: / rolandfrasier Instagram: / rolandfrasier Facebook: / rolandfrasierpage LinkedIn: / rolandfrasier Subscribe to Roland Frasier Mentioned... | |||
| 30 May 2023 | Cocktails, Cannabis, and Change: A Conversation with Martha Stewart | 00:58:01 | |
In this episode, host Roland Frasier interviews Martha Stewart, the iconic entrepreneur, as they delve into her fascinating life and ventures. Martha shares amusing anecdotes, including a memorable story about Snoop's visit to her farm. They discuss her approach to branding, from creating a new category of entertainment to her expansion into the CBD market. Martha also talks about her involvement with Canopy, a major cannabis company, and her passion for sustainable agriculture with App Harvest. Martha emphasizes the importance of quality in cocktails, advising against skimping on the booze. She reveals her liquor of choice, Casa Dragones tequila, and teases a new wine release. The conversation touches on Martha's recent soft launch of Martha.com, an online platform offering curated products. She shares her philosophy of "Need & Want" to guide product selection, promoting smart purchasing decisions and a clutter-free home. Listeners gain insights into Martha's belief in embracing change and continuously surprising others. She discusses her favorite Snoop story, her early media ownership, and the positive impact of supporting young entrepreneurs. The episode concludes with Martha's commitment to providing comprehensive content without dumbing it down, her daily routine caring for her animals, and her unwavering dedication to her work. Join Roland Frasier and the remarkable Martha Stewart in this engaging podcast episode as they explore her entrepreneurial journey, unique stories, and inspiring ventures in various industries. Key timestamps: [00:01:19] Roland Frasier welcomes Martha Stewart to a full house at the Traffic and Conversion Summit. [00:06:02] Martha Stewart introduces her new online store, Martha.com, and her philosophy of "need" and "want" when selecting products. [00:09:26] Martha recalls a memorable encounter with Snoop Dogg, where he unexpectedly visited her home with a group of friends and their children. [00:13:57] Martha highlights her successful CBD gummies, which have become the number one gummies in America, and encourages listeners to try them. [00:19:26] Roland Frasier highlights Martha Stewart's ability to present traditional things in a new light, combating ad fatigue. [00:26:30] She acquired all of her media from Time Warner, which marked the beginning of her independence and control over her brand. [00:28:32] While climbing Kilimanjaro, Martha Stewart developed a business plan with a Harvard business graduate, laying the foundation for future ventures. [00:34:28] Martha Stewart mentions the Martha Stewart Wine Company, available online and on QVC. [00:38:15] Martha Stewart explains her approach to teaching and not dumbing things down, always seeking a better way without compromising quality. [00:43:09] Martha Stewart highlights the importance of hiring the best people, mentioning successful entrepreneurs like Jeff Bezos, Elon Musk, Bill Gates, and Mark Zuckerberg who have surrounded themselves with top talent to achieve their goals. [00:46:36] Roland asks Martha about her current binge-watching habits, leading to a discussion about an old Ingmar Bergman series and Martha's preference for the show "The Queen's Gambit." [00:50:03] Martha expresses frustration with critics who misunderstand her efforts to do the right thing, highlighting the organic nature of her farm and the annoyance caused by uninformed comments on social media. [00:50:03] Roland Frasier discusses her ability to understand success intuitively. [00:51:55] Martha Stewart talks about dealing with negative comments and mentions her experience during her trial. [00:54:33] Martha Stewart shares her excitement about her book, "Martha Stewart's Fruit Desserts," and mentions her favorite recipe from it. --------------- Thanks so much for joining us this week. Want to subscribe to Business... | |||
| 02 May 2023 | Epic Network Live Event Takeaways | 00:22:19 | |
Adam kicks off this podcast episode by encouraging the participants of the EPIC Network Live Event to share their takeaways! Key timestamps: [00:01:09] Adam explains the concept of a "bolt-on business" and shares an example of a successful acquisition. [00:05:44] A participant shares his takeaways on clarity of vision, imposter syndrome, and creating structures for deal flow. [00:10:44] A participant talks about finding internal-purpose and how it helped him determine what he wants to acquire, regardless of industry or type of business. [00:15:27] A participant shares his takeaway on refining the criteria for acquisition. [00:16:22] Another participant shares his takeaway on avoiding crappy little deals and going for bigger ones. [00:17:06] Adam shares his experience of making a bad deal and how he turned it into a learning experience for his business partners. --------------- Ask Roland and Ryan a question HERE. RESOURCES: Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 28 May 2024 | Don't Get Killed by the Hype - AI Gadgets Failing to Deliver | 00:28:20 | |
Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional. Highlights: "The people are not stupid long term, we're all a little stupid short term from time to time." "It's a game of replacement, not enhancement." "The better you are at marketing, the better your product better be.” Timestamps: 00:54 - Introduction 02:36 - Memorial Day 05:26 - AI Devices and Hype 07:17 - The Future of AI Gadgets 12:24 - Apple Vision Goggles 14:21 - Lessons Learned 16:30 - Nobody Wants More Stuff 17:32 - Rabbit Using Chat GPT 23:10 - Marketing Lessons (and Mistakes) CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 07 Jul 2023 | Intelligent Data: Empowering Ai Development With Lucy Guo | 00:36:51 | |
In this episode of the Business Lunch podcast, host Roland Frasier sits down with Lucy Guo, a remarkable entrepreneur who made her mark in a short amount of time. Lucy takes us through her inspiring journey, starting from her early days as a kindergartener selling Pokemon cards and colored pencils to her groundbreaking roles as an intern at Facebook and the first female designer at Snap. Lucy's shares how she leveraged platforms like PayPal and eBay to turn her skills into financial opportunities. Lucy and Roland delve into the topic of coding and its importance in today's landscape. While Lucy acknowledges the rise of no-code tools, she emphasizes the value of understanding coding fundamentals, particularly when it comes to managing engineering teams and making informed decisions about app development. This podcast episode offers a captivating glimpse into Lucy Guo's entrepreneurial journey, filled with valuable insights and lessons for aspiring entrepreneurs. HIGHLIGHTS "I was always an entrepreneur growing up... I was selling Pokemon cards and colored pencils for money." "Knowing how to code is important... the best sites today and the best apps today, you still need a team of engineers." “If you are just a business person and you are hiring a team of engineers, you're gonna get ripped off." TIMESTAMPS 00:00: Introduction 01:40: Starting Out Young 02:50: Facebook Opportunity 03:52: The Future Of Coding 07:22: Strength In Numbers 12:00: Finding The Right People 16:05: Delegating 18:37: AI Investments 19:34: NFT’s 29:24: Funding/Raising Capital CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation. You can... | |||
| 15 Nov 2022 | The Opportunity in Acquiring Established Businesses | 00:33:46 | |
Should you start your own business or buy an existing one? On today's episode, host Roland Frasier explains why buying an already successful business might make more sense than building one from scratch. There are over 30 million small to medium-sized businesses in the US, about 25 million in Europe, and 3 million in Canada and Australia. The interesting thing about these stats is that, at any given time, about 4.3 million of these businesses are put up for sale, but only 720,000 will actually sell. And with more and more baby boomers retiring, opportunities to buy already successful businesses will keep popping up. Listen in to hear Roland explain why now is the best time to start acquiring already successful businesses and get in on deals worldwide with no money out of pocket. IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 13 Feb 2024 | Steering Through Storms: Leadership Lessons in Turbulent Times | 00:26:30 | |
In this episode, dive deep into the heart of leadership challenges with practical advice on managing team dissatisfaction. From feeling betrayed to fostering a culture of open dialogue and accountability, we explore how leaders can navigate through rough waters of team dynamics. Tune in for an engaging discussion filled with actionable insights for leaders at all levels. Highlights: "Addressing team grievances is not just about solving problems; it's about understanding the human emotions behind them." "Leadership is not just about directing; it's about listening, adapting, and growing together with your team." "Facing team dissatisfaction head-on with empathy and accountability is the hallmark of transformative leadership." Timestamps: 00:00 "Episode Introduction" 01:57 "The Emotional Impact of Betrayal" 03:23 "Understanding Business Relationships" 04:49 "Seeking Feedback for Improvement" 06:14: "Ownership and Accountability" 07:12 "Addressing Cultural Challenges" 10:00 "Refraining from Rash Decisions" 13:23: "Collaborative Problem Solving" 16:44 "The Core Value of Seeking the Why" 19:13 "Cultural Reset and Direct Communication" Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 20 Dec 2022 | Master Your Calendar and Manage Your Time With Roland Frasier and Ryan Deiss | 00:25:50 | |
In today’s episode, the hosts share their personal techniques for effective calendar management. While entrepreneurs can either have a stringent or flexible daily schedule, balancing it out can be a challenge. They also talk about the different types of work to consider when time-blocking, how your morning routine sets you up for success and being clear on when you accept and refuse work. IN THIS EPISODE, YOU’LL LEARN: 00:15 A Jam-Packed Schedule Isn’t For Everyone 02:23 How Roland Lives By The Calendar 05:30 Why Ryan Has One Calendar For Business And Personal Stuff 06:50 The Fastest Way To Deal With Invites 08:56 Uninterrupted Flow State Work Should Be Scheduled 15:42 An Empty Calendar Can Be A Red Flag 21:55 Whatever You Do, Your Calendar Must Optimize It 25:35 Know Your Weekly Top Three Tasks And Your “Chocolate Cake” Work Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! More Resources: Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training | |||
| 09 Jan 2024 | Business Trends and Dry January | 00:20:58 | |
In this episode, we delve into the intriguing concept of Dry January, examining its multifaceted impact on personal habits and business dynamics. Our conversation navigates through the pitfalls of extreme behavior. We underscore the importance of balance, emphasizing how extreme stances can paradoxically foster overindulgence rather than nurturing a new, healthier identity. From a business perspective, we shine a light on the unique opportunities Dry January presents, especially for the alcohol industry. It's not just about riding out a dry spell; it's about innovation and adaptability. We explore how businesses can creatively embrace this trend by offering enticing mocktails and appealing non-alcoholic alternatives, turning a potential setback into a showcase of versatility and customer inclusivity. Highlights: “I think that [overindulging before a period of abstinence] is really dangerous. It's like I'm giving myself permission to make bad decisions today, because I'm going to make a sacrificial decision tomorrow.” “When a future decision becomes a crutch or a reason to make bad decisions today, that's when you're not doing it for the right reasons." “When a trend like this comes out, you've got to ask yourself, is this trend kind of pulling people away from my business or is it pushing them towards?” Timestamps: 00:00 Introduction and Personal Perspectives on Dry January 04:12 The Dangers of Extreme Behavior and Future Decision Crutches 06:06 Business Opportunities for Alcohol-Related Industries 07:57 Networking and Marketing Opportunities Around Dry January 09:49 Responding to Trends That Pull People Away from Your Business Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 21 Oct 2022 | 5 Shifts You Need to Make in Your Business to Hit 7-Figures (Part 2) | 00:28:27 | |
How much did your business make in profits last month? How much did you take home? Are you happy with the numbers in front of you?
On today's episode, hosts Ryan and Roland break down the fundamental profit accelerators you can implement today to grow your bankable profit. As Ryan explains, every business will have high and low sales months. The problem is that very few business owners take the time to analyze what made the high months high and the low months low. Listen in to learn how you can recreate your best sales month and take home more money every month. IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 13 Sep 2022 | Becoming a Lifestyle Investor with Justin Donald | 00:29:32 | |
Would you like to buy back free time? What would it take for you not to work another day in your life? On today’s episode, host Roland Frasier talks to Justin Doland from the Lifestyle Investor. Justin is on a mission to guide entrepreneurs, executives, and hard-working people worldwide on how to achieve the lifestyle of their dreams fast and the right way. Many people buy businesses thinking they’re buying a lifestyle when a lot of times they’re actually buying themselves a job. Through the lifestyle investor, Justin shares what it takes to successfully invest, experience absolute freedom, and buy back time, all without having a job. Listen in to hear Justin reveal the proven system to get you off the hamster wheel, create cash flow, and generate real wealth with little risk or complexity. IN THIS EPISODE, YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 02 Aug 2024 | Walking The Line: Personal Growth, Family, and Entrepreneurship | 00:19:35 | |
Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss discuss the real-life challenges of entrepreneurship, personal growth, and finding that elusive work-life balance. They emphasize the importance of maintaining non-work activities for a fulfilling life. Discover practical strategies for financial resilience, the power of fresh perspectives in business, and the myth of work-life balance. Tune in for an honest conversation that goes beyond the usual “everything's great” facade and provides actionable advice for thriving in both business and life. Highlights:"Anybody who, when you ask them like, 'Oh, how's it going?' If they're always like, 'great,' you're probably not that close to them." "It's very possible to be self-employed or start a business from scratch and still have a family life. You will work differently than a nine to five typical job." "There's a big difference between being an entrepreneur and being self-employed. You have to be responsible for the allocation of your time." Timestamps:00:00 - Real Talk on Entrepreneurship 00:18 - Reflecting On New Year's Resolutions 01:14 - Honest Conversations 02:10 - Cash Reserves Strategy 03:31 - Operating Expenses Reserve 06:26 - Andy Jassy's Leadership at Amazon 09:10 - Setting a Rallying Theme 11:07 - Metrics and Goals 12:34 - Work-Life Balance Myth 15:27 - Time Management for Entrepreneurs CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: | |||
| 23 Aug 2022 | The Secret to Successful Franchising with Dan Olsen | 00:30:20 | |
Would you like to own a franchise but don’t know where to start?
On today’s episode, host Roland Frasier talks about franchising with Dan Olsen, a master franchise expert with over 35 years of experience creating, developing, and building franchise opportunities. David breaks down the ins and outs of buying, running, and even selling a franchise - so if you’re interested in getting in on the action, you’ll know exactly what to do to be successful. Listen in for some exciting scoops on why franchising is the best-kept secret in business and how you can get a piece of the pie without investing any cash. IN THIS EPISODE, YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! | |||
| 02 Jul 2024 | Eric Worre’s $25 Million Studio: A Leap of Faith | 00:41:59 | |
Welcome to a new episode of Business Lunch! Today, Roland Frasier is joined by the renowned network marketing expert, Eric Worre. In this episode, Eric shares his incredible journey from starting in network marketing at 23 to becoming a successful entrepreneur, coach, and mentor. He discusses the rise of social media, the importance of building a personal brand, and the value of community in network marketing. Eric also reveals insights into his decision to build a $25 million studio and his plans for the future. Get ready for an inspiring conversation filled with valuable lessons for entrepreneurs and business enthusiasts alike. Highlights: "Network marketing can't really be understood from the outside; it has to be experienced." "The gift of desperation is one of the greatest gifts you could have." "Whoever talks to the most people wins." "If you're not making money and you have this [smartphone], it's on you." Timestamps: 00:00 - Introduction to Eric Worre and His Journey 03:33 - The Impact of Social Media on Network Marketing 08:00 - Building the Network Marketing Pro Brand 12:00 - The Importance of Risk Tolerance in Business 16:25 - Finding the Right Rooms for Growth 20:50 - Utilizing Network Marketing as a Distribution Channel 27:34 - Emotional Strength Required for Network Marketing 31:26 - Developing a Personal Brand in Network Marketing 36:32 - Building Community from Scratch 38:28 - How to Connect with Eric Worre CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: | |||
| 20 Oct 2023 | Keys To A Successful Book Launch | 00:42:15 | |
Join Roland Frasier and Ryan Deiss in this episode of The Business Lunch Podcast as they dive into the intricacies of book launches. Ryan is eager to hear about Roland's recent book launch and get insights into how to successfully launch a book. Roland shares his experiences and strategies, shedding light on the decision to partner with Jay Abraham and the purpose of their book, 'Business Wealth Without Risk.' Discover the importance of personal branding and how a book can elevate your authority in your industry, as Roland and Ryan emphasize the power of a well-planned book launch. Roland explains the timeline of their book launch, starting from the book's creation to building an affiliate network to promote the launch event. Roland discusses the challenges they faced during the launch, such as the responsiveness of the hired launch services and the costs involved. In this episode, you'll gain valuable knowledge on planning and executing a book launch that drives real results. Tune in to learn how to make your book launch a strategic success and elevate your personal brand in the process. HIGHLIGHTS "If you're like, 'I don't want a book, I've never thought I could write a book, I don't need a book,' please listen and watch. Because you really will benefit, whatever you do.” "It's not about ego; it's about understanding the purpose of it, which, for this book, is deal flow." "The goal for the book doesn't necessarily have to be to become a best seller. Your goal should be to get the kind of readers that you can do business with if that's the purpose of the book." TIMESTAMPS 00:00: Introduction 03:13: Books & Personal Branding 08:36: Launch Strategies 13:20: Marketing Your Book 18:29: Self Vs Traditional Publishing 21:20: Events 26:13: Affiliate Marketing 30:46: Execution 36:05: Prepare For Challenges CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 26 Jul 2022 | 10ish Ways to Get Your Team to Move Faster | 00:29:41 | |
Do you feel your team is not moving fast enough to stay ahead? On today’s episode, Ryan and Roland discuss why entrepreneurs and team leaders are so obsessed with speed and making things happen. The world of business is moving fast, but change is happening faster. Customers are getting smarter, and your competition is bringing in the big guns trying to beat you on price. What does all this mean to the average entrepreneur or team leader? Ryan and Roland believe it’s time to pick up the pace. If you’re doing what you need to do but feel like your team is just not “in the game” as much as you’d like, this episode is for you. Listen in for some simple, easy-to-execute ways to speed up employee work execution and get things done faster. IN THIS EPISODE, YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! | |||
| 11 Aug 2023 | Mind Games : Manipulating AI with Roland & Ryan | 00:30:59 | |
Dive into the world of AI-generated conversations on this intriguing episode of the Business Lunch Podcast. Hosts Roland Frasier and Ryan Deiss take a unique approach as they engage in a thought-provoking dialogue entirely crafted by AI. Tune in to explore the diverse perspectives on AI's impact on privacy, job loss, technological advancement, and more. Uncover the unexpected twists and turns as Roland and Ryan explore the pros and cons of AI, shedding light on how this technology could shape the future of businesses and beyond. Don't miss this captivating episode as they push the boundaries of podcasting innovation and explore the potential of AI-generated content. Join the conversation and gain new insights into the fascinating world of artificial intelligence on this special edition of Business Lunch with Roland Frasier and Ryan Deiss. HIGHLIGHTS "Yeah, and I think, what is the the greater implication aside from screwing with your friends? What is the greater implication for entrepreneurs, CEOs who want to leverage AI in their business?" "And it created a script out of each of the questions. And then we add chat GPT, separate all of the Ryan dialogue from all of the Roland dialogue." "So when you hear me and Ryan talking, most people would not know that it wasn't us, except people that really knew us." l TIMESTAMPS 00:00: Introduction 01:16: Upsell 04:01: Debates 07:00: Podcast Producers 11:34: Scaling The Company 14:24: Message Vs. Messenger 17:04: AI Generated Characters 20:28: Virtual Vs Real 23:23: Army Of Influencers 25:36: Virtual Relationships CONNECT Ask Roland a question HERE. RESOURCES To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies | |||
| 08 Jul 2022 | Why Harvard Research Says You're Probably Not Spending Your Money Right | 00:43:44 | |
Roland and Ryan sit down to talk about this article from researchers at Harvard that says if money doesn't make you happy, then you probably aren't spending it right. Connect with Business Lunch Podcast:
OUR PARTNERS:
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! | |||
| 04 Oct 2022 | Should You Share Your Financials with Your Employees? With Ryan Deiss | 00:28:25 | |
How much financial information should you share with employees?
On today's episode, hosts Roland and Ryan assess whether it's best to share the company's financial information with employees. While there's no straightforward answer to this question, Ryan believes the more transparent you are with your financials, the better. But you should know how much information is helpful versus unnecessary information overload. Join us as we discuss the dos and don'ts of sharing financial information with employees and how to structure compensation plans based on your budget. IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! | |||
| 16 Jun 2022 | Business Insights from Drake Losing $30 Million on Roulette | 00:31:15 | |
Can we take anything away from Drake's recent winning and losing of $30 million on an online gambling website? Listen in to this episode to hear Roland and Ryan's take on the megastar's recent escapade! Connect with Business Lunch Podcast:
OUR PARTNERS:
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review! Mentioned in this episode: Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! | |||
| 30 Sep 2022 | The Goose and Egg Strategy for Selling Your Business | Creating an Exitable Business (Part 3) | 00:19:11 | |
Did you know you can sell pieces of your business and still keep the primary entity? On today's episode, host Roland Frasier shares how business owners can have multiple exits without selling the main company. As a business owner, you don't have to sell your entire company should you decide to cash out or retire. Think of it like the goose and the egg analogy. The goose is your company; the golden eggs are independent entities that aren't tied to the larger business. These smaller entities can be sold, but the goose remains and could lay even more golden eggs in the future. Listen in to learn how you can develop the clarity you need to sell pieces of your business for massive money while retaining the parent company. IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 21 Jul 2023 | Mastering Personal Development: Chip Wilson's Journey to Success | 00:51:07 | |
Welcome to another episode of Business Lunch with Roland Frasier, where success secrets are shared over a table of tactical strategies. In this episode, Roland invites guest Chip Wilson, the visionary entrepreneur and founder of iconic brands like Lululemon, to discuss the power of authenticity and goal-setting in achieving success. Chip reveals how the Law of Attraction from Brian Tracy played a crucial role in attracting like-minded individuals into his life. He shares the importance of associating with successful entrepreneurs and how these connections can positively impact your journey to success. Discover the transformative power of adaptation and how it can create a shared language within a company culture. Chip takes us back to his competitive swimming days and shares a valuable lesson he learned about giving 100% right from the start, leaving no room for regrets. The conversation delves into Chip's journey of personal development and the development of his teams, where he curated the best concepts from top self-help books into a two-week training program. He also discusses the significance of being authentic about one's authenticity, embracing failures, and striving to be better every day. Get inspired by Chip's insights on maintaining authenticity in the face of criticism and navigating social media's impact on personal and brand reputation. He emphasizes the importance of standing firm on core values while continuously documenting and communicating your company's mission to stay relevant and engaging in a dynamic market. If you're looking for an episode packed with wisdom, experience, and practical tips on building a successful life and business, tune in to this captivating episode with Roland Frasier and Chip Wilson. HIGHLIGHTS "I never want to be laying on my deathbed thinking I only gave it 98%." "The manifesto on the side of the Lululemon bag was the number one reason people were coming to work for us." "Sticking with authenticity and documenting the company's stand on diversity and pay equity is really important." TIMESTAMPS 00:00: Introduction 01:32: Importance Of Setting Goals 6:49: Giving It 100% 13:34: Sports & Fitness 20:44: Authenticity 27:57: Diversity 32:56: Vertical Retail 38:16: Bootstrapping 43:32: Innovation RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. | |||
| 28 Feb 2023 | The Trifecta of Marketing With Logan Paul and Roland Frasier | 00:58:43 | |
Listen to Roland Frasier's interview with Logan Paul, an internet celebrity and entrepreneur, to learn how he went from a bitter rival to a business partner with KSI. Through the power of collaboration and "amplification," Logan and his partner are on track to sell 100 million bottles of their hydration product, Prime, in their first year. Learn how Logan has used failure and success to create an inspirational story arc and why he believes being honest with yourself and your peers are essential for growth and improvement. Hear Logan share his story of taking risks, learning from his mistakes, and discovering his secrets to success. Optimize your potential and join the conversation with Roland Frasier! Interview with Logan Paul ▶️ Key Points: 00:00 - Host and speaker introduction 03:27 - Logan saw a hole in the hydration market 04:16 - “Amplification” 07:31 - What happened after his fight with KSI 10:06 - Prime brings millennials and Gen-Z into the hydration market 13:38 - Logan talks about partnerships 15:26 - How Logan deals with failures 16:22 - Why do people pay attention to him 19:29 - A healthy disrespect for money 20:05 - Logan’s biggest goal 23:16 - Be honest with yourself 24:55 - Why Logan does not like acting 26:08 - “I love to live” 36:42 - Work ethic from his father 40:18 - What Logan Paul believed his magnum opus was 43:06 - Logan’s bucket list 45:21 - Where is Impaulsive going? 50:59 - Tiktok is good for discoverability Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! More Resources: Ready to free yourself from your business? Get to connect with peers and experts to find the best strategy HERE. Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 21 Jun 2022 | Consulting for Equity: How We Get Deals | 00:11:00 | |
On this episode, Roland covers the exact process he uses to acquire equity in companies. Please consult tax and finance professionals before making any decisions. Connect with Business Lunch Podcast:
OUR PARTNERS:
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on iTunes and make sure to leave a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 06 Jun 2022 | Tips for Acquiring Equity in a Company | 00:11:11 | |
On this episode Roland shares how you can start acquiring equity in a company - with zero cash out of pocket. Roland covers some of the basics as well as a few pitfalls that you can look out for when acquiring interest in a company. He also shares some of his advanced tactics that you can use to start taking advantage of this strategy. Connect with Roland and Ryan
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 30 Aug 2022 | Does Your Business Need an Operator or a Manager? | 00:36:43 | |
Who is a business operator, and does your business really need one?
On today’s episode, hosts Ryan and Roland break down one of the most misunderstood titles in business today - the business operator. If you’re a visionary entrepreneur and you’ve reached a point where you feel like you need some help, you don’t need a manager. You need someone who can take all of your ideas, implement them, and essentially remove you from the daily running of the business. As Roland explains, an operator takes the visionary entrepreneur’s vision and gives it the operational support it needs to turn into reality. If you can’t step away from your company without daily operations collapsing, you need an operator. Tune in to learn how and where to find an operator that’s the perfect fit for your business.
IN THIS EPISODE, YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet! | |||
| 23 Sep 2023 | Business Wealth Without Risk: Mental Model Deep Dive | 00:19:17 | |
Join Roland Frasier and Jay Abraham in this captivating episode as they explore the fascinating world of mental models and how they can propel your business to new heights. As the authors of a groundbreaking book featuring introductions by Tony Robbins and Daymond John, Roland and Jay are here to share their wealth of knowledge with you. In this chapter titled "Mental Models for Thinking Better," you'll discover the secrets to enhancing your thinking and decision-making processes. Learn how to build a latticework of mental models, just like Warren Buffett's partner, Charlie Munger, suggests, and gain a competitive edge in the business world. Roland and Jay dive deep into various mental models, such as exponential growth, geometric thinking, optimization, risk minimization, and more. They reveal how to tap into other people's resources, credibility, and reach, creating a world of opportunities without the need for capital. Discover how to leverage the power of barter, fame, and partnerships to skyrocket your business success. Whether you're a famous personality or someone looking to collaborate with the famous, you'll find valuable insights to harness the potential of other people's audiences. This episode is a game-changer for entrepreneurs and business leaders seeking to gain absolute ethical advantage in their industries. Don't miss out on the opportunity to expand your thinking, improve your decision-making, and unlock the ultimate money machine. Tune in now and prepare to think better, achieve more, and set yourself up for unparalleled success! **For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! HIGHLIGHTS "Discover how to tap into other people's resources, credibility, and reach, creating a world of opportunities without the need for capital." "When you understand that these elements, what we're sharing in this chapter, teach you how to gain absolute ethical advantage over everybody else and how to get that business that you just got control of and blow it up. So it's really an ultimate money machine and then do it over and over again." "Understanding these mental models is going to be one of the keys to set you guys up. You learned how to think bigger. Now in this part, you're going to learn how to think better, and once you've done that, you're ready for the next." Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! | |||
| 30 Jun 2023 | Navigating Growth With Jonathan Cronstedt: Expert Answers to Your Questions | 00:45:47 | |
Welcome to the Business Lunch Podcast with Roland Frasier, where industry leaders share their expertise and knowledge to help entrepreneurs thrive. In this episode, we bring you an engaging and insightful conversation between Roland Frasier and Jonathan Cronstedt. Jonathan Cronstedt, the CEO and Chairman of The Cronstedt Company, brings over 20 years of experience in executive leadership, strategy, operations, and growth to the table. With a proven track record at the highest levels of business, Jonathan is a seasoned performer who has successfully navigated various stages of growth, scale, and exit. As the former President of Kajabi.com, a global SaaS platform, Jonathan possesses extensive insights into business growth and scalability. Additionally, he serves as the CEO of The Jonathan and Nicole Cronstedt Foundation, dedicated to supporting the next generation of entrepreneurs. Whether you're a budding entrepreneur or an experienced business professional, you'll gain valuable insights, advice, and strategies to elevate your own ventures. Don't miss this extraordinary episode of the Business Lunch Podcast from The EPIC Network Live Event . Tune in to gain exclusive access to a dynamic discussion and unlock valuable lessons from two industry titans. HIGHLIGHTS “Make sure it's something that's worth it and that you're excited about." "The quality of people you have around you when you're asking important questions is the real difference-maker in business." "If you do not have some type of leverageable asset, something that can grow exponentially outside of just your direct involvement, you're not going to create the life that you want." TIMESTAMPS 00:00: Introduction 02:00: Jonathan’s Breakthrough 08:06: A Decade Of Friendship 15:04: A Personal/Individualized Journey 19:42: Imposter Syndrom 26:42: Education Vs Experience 32:40: Patience 35:50: Starting & Nurturing Relationships CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/ 📱 Facebook: https://www.facebook.com/RolandFrasierPage/ 💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1 Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products... | |||
| 06 Sep 2024 | The Power of Pillar Content and Discovery Ads for YouTube Virality | 00:31:34 | |
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands. Highlights: "You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars." "We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away." "It's truly amazing what can happen when you step out of the day-to-day." "If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?" Timestamps: 00:00 - Introduction to YouTube Struggles and Strategies 01:52 - The Merit of Consulting and Content Creation 03:53 - Approaches to Social Media and Content Impact 05:57 - Special Event Announcement: Get Scalable Live 10:15 - Detailed Discussion on Content Strategy and YouTube 12:43 - Deciding on Pillar Content for Business 16:22 - Relaunching with Optimized Content 20:00 - Driving Traffic with Discovery Ads 22:24 - Analyzing Budget and Audience Impact 25:28 - Sustaining Business through Strategic Ad Spending CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable Workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: | |||
| 17 May 2024 | High-Impact Offers: Strategies for Sales Success | 00:31:28 | |
Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully . Highlights: "Sales motion impacts offer structure." "You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else." "If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing." Timestamps: 00:00 - Problem Agreement 04:05 - Shifting Sales Strategies 05:07 - Sales Motion and Offer Structure 07:30 - Ad Cost Challenges 10:00 - Sales Assist and Sales Function 11:45 - Levels of Awareness 13:20 - Problem Awareness to Solution Awareness 14:40 - Crafting Effective Lead Magnets 15:50 - Adapting to Market Changes CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier © My Podcast Data | |||