On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Florence Li from Songtsam Hotels, Resorts & Tours. Florence discusses how her father founded the Songtsam hotel chain, she talks about the unique guest experiences at her properties, and he shares great advice about compassion. Let’s get to the show, here’s your host Steve Ekstrom. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this episode, The Tourism Academy's Business Class host, Stephen Ekstrom, sits down with Richard Goldman, President & CEO of the St Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau. Richard shares his personal travel memories, challenges facing DMOs like theirs, and similarities between his work and fatherhood.

RELATED: Motivation & Education - Find A Great Speaker For Your Next Event

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Dave Riordan. Dave talks about how he got into the tourism industry, he discusses some of his all-time favorite meals, and he shares some similarities he has with each of his parents. Let’s get to the show, here’s your host Steve Ekstrom.

RELATED: Find A Great Storyteller for Your Next Event

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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While visiting Beaufort, South Carolina, Business Class host and Tourism Academy Chief Strategist, Stephen Ekstrom, paid a visit to the Kazoobie Kazoo Factory and Museum. Upon walking in the door, he was greeted by Beaufort's Mayor and factory owner, Stephen Murray, before getting a behind the scenes tour of the factory and an unforgettable live kazoo concert. This is one you don't want to miss.

RELATED: Make Your Meetings More Fun With A Tourism Academy Keynote

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Ever thought about working in a cemetery? Well, that's exactly what Shannon Scott's career path has been. Joining The Tourism Academy's Stephen Ekstrom for this episode, Shannon explains where his quest for the macabre and fantastic storytelling skills come from.

RELATED: Capture Your Audience With Amazing Stories

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Joe Marinelli, President of Visit Savannah. Joe discusses how Savannah’s tourism has evolved over the years, he talks about the pride that the people of Savannah have about their hometown, and he shares how a grade school homework assignment got him interested in tourism as a career.

RELATED: Inspire Your Audience, Find The Right Speaker For Your Event

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom heads to Louisiana. Steve gets to sample a few different Tabasco hot sauces, he chats with Barry from Crawfish Haven, and he makes his way out on the bayou to learn all about catching crawfish.

RELATED: Bring Authenticity To Your Next Event - Hire a Tourism Academy Speaker

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Go behind the scenes at the Historic New Orleans Collection with Executive Director, Daniel Hammer. Business Class host and The Tourism Academy Chief Strategist, Stephen Ekstrom, talks with Daniel about his experience growing up in New Orleans, work now to preserve the city's historic character, and Daniel tells us about some of his favorite art on display in his office.

RELATED: Teach Travel Planners & Agents How to Sell Your Experience
RELATED: Inspiring, Engaging and Enlightening Tourism Speakers

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Darron Patterson from the Clotilda Descendants Association. Darron shares the history of the Clotilda slave ship, he talks about why it’s important for people of different backgrounds to visit Africatown, and he discusses why teamwork is so incredibly important.

RELATED: Inspiring Stories & Speakers For Your Event

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Join The Tourism Academy's Stephen Ekstrom as he sits down for a drink with Christine Miller, head chick in charge at Two Chicks Walking Tours of New Orleans. Christine shares what it's like to be a New Orleanian, local traditions and highlights of her time in the Big Easy.

RELATED: Bring Great Storytellers To Your Event

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Things got a little weird when The Tourism Academy's Stephen Ekstrom visits Austin, Texas. There he met Vince Hannemann, artist and creator of The Cathedral of Junk - a backyard sculpture made entirely of junk and standing an impressive three stories tall.

RELATED: Inspire Creativity With A Great Keynote Speaker

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Tourism experts, Anna Karnowski and Allison French get together to ask Business Class host and full-time traveler, Stephen Ekstrom, anything. Together they talk about life on the road, advice for making sure your trip is enjoyable, favorite places to visit and much, much more. This conversation first aired on 10 March 2022.   

RELATED: Find An Inspiring Speaker For Your Next Meeting

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Lucinda AKA Sandy Feet, a sand castle expert. Lucinda shares the story of how she got into making sandcastles, she chats about big sandcastle building events she’s been to, and she talks about how art exists in so many forms.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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The Tourism Academy's Sheena Works moderates this inspiring conversation about the power of women in leadership. Joining her are Rebecca Mark from Rutgers University, Colie Edison of the WNBA, Melissa Cherry from Miles Partnership and Sophia Hyder Hock of Destinations International.

Women and Leadership

Women-owned and women-led businesses are one of the fastest growing sectors in the enterprise world. Help us celebrate Women’s History Month and learn how to build a more profitable, resilient and diverse organization.

Topics include:

• how to diversity your business
• where opportunities for women leaders are available
• how the mentors and business advisors can help

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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On this episode, The Tourism Academy's Business Class host, Stephen Ekstrom, takes a kitesurfing lesson in El Sargento Mexico then sits down for a chat with instructor, Alex Salvador.

RELATED: Get Great Stories For Your Meeting

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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The Power of Female Leaders: A Panel Discussion

Women and Leadership

Women-owned and women-led businesses are one of the fastest growing sectors in the enterprise world. Help us celebrate Women’s History Month and learn how to build a more profitable, resilient and diverse organization.

Topics include:

• how to diversity your business
• where opportunities for women leaders are available
• how the mentors and business advisors can help

Panelists Include:

Rebecca Mark

Director, Institute for Women’s Leadership

Professor, Department of Women’s, Gender, and Sexuality Studies

Rutgers University–New Brunswick

Rebecca Mark, is the Director of the Institute for Women’s Leadership and a Professor in the Department of Women’s, Gender, and Sexuality at Rutgers University. Formerly, she was the Chair of the English Department and Associate Dean and Director of the Center for Academic Equity at Tulane University.

Professor Mark is a scholar and professor whose research addresses southern writing and cultural representations of trauma. Her books include: The Dragon’s Blood: Feminist Intertextuality in Eudora Welty’s Fiction (University Press of Mississippi 1994), and Ersatz America: Hidden Traces, Graphic Texts, and Mending of Democracy (University of Virginia Press, 2014). Professor Mark is presently completing The Radical Welty: A Private Address and Owl Eyes, a book of original graphic inscriptions.

Sophia Hyder Hock

Chief Diversity Officer

Destinations International

Hock has spent 20 years developing strategy, training, facilitation, and coaching services on topics pertaining to diversity and social inclusion, gender empowerment, community engagement and outreach, emotional intelligence, and cultural awareness for clients in the international development and travel industries. Prior to joining Destinations International, Hock was the founder and CEO of Papilia, an organization dedicated to developing tailored equity, diversity and inclusion strategies for the travel industry to attract new audiences while respecting cultural heritage and diverse perspectives.

She has proven experience and success working with international and domestic teams and managing multi-million-dollar bids for participatory governance, economic growth, agriculture, health, and conflict mitigation efforts in Asia, Latin America, Middle East, and Africa for bilateral and multilateral donors. Hock holds a master’s degree in International Development Policy from Duke University and a Bachelor of Arts in Foreign Affairs from the University of Virginia.

Melissa Cherry

Chief Diversity & Inclusion Officer

Miles Partnership

In this new executive role at Miles, Cherry leads the development of the organization’s diversity, equity and inclusion (DEI) consulting practice to serve current and future clients, in addition to guiding the company’s internal DEI processes and best practices. Prior to joining Miles, Melissa was the Chief Operating Officer at Destinations International and was responsible for the development and execution of the ov

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On this episode of Business Class, host Stephen Ekstrom sits down with Gloria, head chef and matriarch of the family-run Puerto El Zeppelin Resort, just outside of Ensenada,  Mexico. El Zeppelin sits high on a cliff, with commanding views of Pacific waves crashing against rocky outcrops and sheltered by towering mountains. El Zeppelin can only be reached by a narrow dirt road, carved from the steep the mountainside.

RELATED: Share Inspiring Stories At Your Next Event; Find A Speaker Now

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Tracy Smith & Leslie Brewer from Louisiana's Destrehan Plantation sit down with The Tourism Academy's Stephen Ekstrom to share how telling the whole story breathes new life into popular attractions, like Destrehan.

RELATED: Breathe New Life Into Your Tourism Economy

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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There's lots of media about the places people visit, things they do, restaurants where they eat but, what we remember most are the people we meet. While sitting on a bluff overlooking the Pacific Ocean, host of the Business Class Podcast and The Tourism Academy's Chief Strategist, Stephen Ekstrom met Hector. What followed this chance encounter is Hector's remarkable story about life, work, family, humility and redemption. Take a listen.

RELATED: Hire Stephen To Speak at Your Meeting

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this episode, Stephen Ekstrom, host of Business Class and the Tourism Academy's Chief Strategist, visits Diamond P Grassroots Bison in McCannon, Idaho. Before staying the night, Jenny Perkins, took Stephen out on the range to see the bison up close, including a newborn calf just two hours old. After the tour, Jenny sat down with Stephen to share her experience hosting visitors and raising bison.

RELATED: Engage Your Community With Tourism Ambassador Training

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Towering rock faces, majestic waterfalls, and unbelievable views draw millions of tourists to Yosemite National Park each year. Some of those visitors find themselves so connected to nature, outdoors activities and small town life that they become local residents. Today's guests have heard that calling, now considering themselves locals to Mariposa, California, gateway to Yosemite. Join The Tourism Academy's Stephen Ekstrom as he meets with Jonathan Farrington - Executive Director of the Yosemite Mariposa County Tourism Bureau, Miranda Fengel - Director of the Mariposa Museum, and Ken Yager, experienced climber and founder of the Yosemite Climbing Association & Museum.

Need an inspiring, engaging and fun speaker for your next event? Contact The Tourism Academy.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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It was a leap of faith. Lifting himself from a trough of unwellness and lack of imagination, Jordan Menzel quit his job and took a risk to become the owner and chief steward of the Maple Grove Hot Springs. Three years later, The Tourism Academy's Stephen Ekstrom visited the springs and sat down for this chat with Jordan. This is that conversation.

Become Inspired: Keynote Speakers from The Tourism Academy

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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During a recent visit to St. George, Utah and Zion National Park, The Tourism Academy's Stephen Ekstrom had a chance to experience the dark night sky with astronomer, Matthias Schmidt of Stargazing Zion. Matthias shares his passion for the stars, galaxies, star clusters and the Milky Way in this episode of Business Class.

RELATED: Find a Passionate Speaker for Your Next Meeting

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Nestled at the mouth of the Padre Canyon, the Tuacahn Center for the Arts, with towering multicolor canyon walls cradling the main stage, is a venue unlike any other. Responsible for bringing life to that stage and eliciting a wide range of emotion from the audience is Scott Anderson, Creative Director. The Tourism Academy's Stephen Ekstrom had a chance to talk with Scott during his recent visit to Saint George, Utah and the Greater Zion area.

RELATED: Inspire Your Audience With Amazing Workshops

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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First built to find evidence of life on Mars, the Lowell Observatory in Flagstaff, Arizona has made its mark as the place from which Pluto was discovered, where evidence of the expanding universe was first realized and where visitors from around the world go to observe the wonders of the night sky. In this episode, The Tourism Academy's Stephen Ekstrom is joined by Kevin Schindler, observatory spokesperson and self-described science fanatic.

RELATED: Inspire Your Audience; Find A Keynote Speaker

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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When Tish Dahmen first stepped foot inside the Idaho Potato Museum, she knew it had a great story to tell, one that visitors can relate to. In this episode, Tish shares her story and what it takes to turn the simple potato into visitor experiences that engage, inspire and entertain.

RELATED: Find a Fascinating Storyteller for Your Next Event 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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The crown is heavy and, along with the responsibility to represent her family, community, language and culture, rests on the shoulders of Miss Navajo Nation, Niagara Rockbridge. Unlike any pageant you could imagine, Niagara explains her favorite part of the competition - sheep butchering. She also explains what life is really like on the reservation, balancing family, service and education both within and outside of the Navajo Nation. Join The Tourism Academy's Stephen Ekstrom for this wonderful conversation and learn how you can experience the beautiful sights, flavors and people of the Navajo Nation.

RELATED: Strengthen Your Community With Tourism Ambassador Training

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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While visiting Flagstaff, Arizona, The Tourism Academy's Stephen Ekstrom met up with glass artist, George Averbeck. George, a truly unique character and longstanding Flagstaff resident shares his insight on what makes Flagstaff special. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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On this episode, The Tourism Academy's Stephen Ekstrom is joined by Jody Shumway, fifth generation dairy farmer and ice cream maker extraordinaire in Afton, Wyoming, just outside of the Grand Teton and Yellowstone National Parks. Jody shares how tourism has benefited his family farm and his personal approach to stewardship. Jody also explains the Harvest Host program. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Toronto, Ontario, Canada - one of the world's most diverse, inclusive and fastest growing cities and host of the 2022 Destinations International Conference happening right now. The Tourism Academy's Stephen Ekstrom sat down with Scott Beck, President & CEO of Destination Toronto to get a jump start on the busy week ahead and to talk tacos. Check it out.

RELATED: Engage & Upskill Your Tourism Stakeholders With Online Ambassador Training

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Have you ever stopped to think about the role everyday objects have in telling us about people, culture and history? Well, that's exactly what Elizabeth Semmelhack, Director of the Bata Shoe Museum does and she sat down with The Tourism Academy's Stephen Ekstrom to share her passion for footwear. They even talked about Stephen's choice of shoe for the interview. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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As American as cherry pie... Yes, you read that right. Everyone you talk with while visiting Traverse City loves it. This mid-sized city in Northern Michigan has a vibrancy, community pride and welcoming spirit that is without rival. The Tourism Academy's Stephen Ekstrom stopped by to visit and partake in the National Cherry Festival celebration. While there, he met with Trevor Tkach, a hometown guy and President & CEO of Traverse City Tourism. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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What is a Director of Beverage and how can you become one? To answer this question, The Tourism Academy's Stephen Ekstrom met with Rus Yessenov, Director of Beverage at the Fairmont Royal York in Toronto.  Rus shares his career path and the secret to the perfect cocktail.

Special thanks to Destination Toronto for helping make this happen.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Throughout the west, there are signs of life from long before Europeans arrived. There were grand cities like Mesa Verde & Chaco Canyon, artists creating petroglyphs, builders & engineers who turned the faces of cliffs into homes and communities.
Today, there are countless people living life on the reservation, doing their best to ensure that their culture, heritage, traditions, language and families survive. The Tourism Academy's Stephen Ekstrom was invited to bake bread with the former governor of the Zia Pueblo, Rudy and his wife, Andrea.  Here's their story. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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She took her love for nature, the area she grew up in and for educating others and turned it into a career. Celebrating 25 years on the water, leading whale watching excursions on Croisieres AML from Tadoussac, Quebec, is today's guest, Agathe. She joins The Tourism Academy's Chief Strategist and full time digital nomad, Stephen Ekstrom for this exciting episode. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Chris Thompson, President & CEO of Brand USA, joins The Tourism Academy's Chief Strategist, Stephen Ekstrom, to share what it means to promote travel to the US as an international export.
Chris describes what he sees as the biggest challenges and opportunities facing the the tourism industry. During the chat, Chris describes his own professional journey, mentors he's found and how he sees himself as a mentor to others.

RELATED: Find Tourism Expert Speakers for Your Next Event

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Promoting tourism is unlike any other product - smart marketers, like today's guest, Noémie Cousineau from Canada's leading sightseeing cruise company, Croisières AML, explains on this episode of The Tourism Academy's Business Class Podcast.
Croisières AML offers a wide variety of experiences on the water including dining, zodiak excursions, whale watching, city tours of Quebec and Montreal and more. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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She decided one day that owning a campground and treehouse resort would be the best way to help other families reconnect with each other while disconnecting from the countless distractions we face in everyday life. Here's Jennifer Winder from Miramichi Treehouses' story. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Julia Purcell has been living and breathing drawing and painting ever since her university days. She shares her passion for art and her beloved Prince Edward Island by opening the doors to her gallery to tourists and those who are eager to learn during one of her classes. Here's what happened when The Tourism Academy's Chief Strategist, Stephen Ekstrom, joined her for a lesson.  

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Lennox Island is a 540-hectacre island on the Malpeque Bay off the coast of Prince Edward Island, Canada. It's a place where visitors and locals go to learn about the art, artisans, history and culture of the Mi'kmaq people who call this tiny island home. Recently, The Tourism Academy's Stephen Ekstrom sat down with Jamie Thomas, Cultural Director. 

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Al Hutchinson joined Visit Baltimore as president and CEO in November 2016. As the chief executive of the city’s official destination sales and marketing organization, he is responsible for overseeing the promotion of Baltimore to leisure travelers and convention business, while demonstrating the impact of tourism on the city and state.

Hutchinson boasts more than 27 years of experience in the destination marketing industry and has earned recognition for his leadership throughout his career. Most recently, he was recognized as one of the Daily Record’s 2019 Most Admired CEOs in Maryland.

Hutchinson is a Richmond, Virginia native and proud University of Alabama alumni. Alongside his wife Unae, he is the proud father of Asia and Jalen Hutchinson. Outside of work, Hutchinson enjoys listening to jazz music and rooting for the Alabama Crimson Tide.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Hampton is a small town with big adventures in an incredible natural environment. Explore the Kennebecasis River from a rented kayak or on a pontoon boat; taste local flavours at year-round markets, cafés, and homestyle restaurants; visit studios and cultural events, or enjoy time riverside at the Lighthouse River Centre with picnic area, wharf and boat launch. A great network of year-round trails connects this all. Choose your adventure and see why It's Our Nature!
Several residents of Hampton joined The Tourism Academy's Stephen Ekstrom for this piece. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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The Stonehammer UNESCO Global Geopark is located on New Brunswick's Bay of Fundy, at the confluence of the Saint John and Kennebecasis rivers.

On this episode of The Tourism Academy's Business Class podcast, host Stephen Ekstrom is joined by Catrina Russell, Geoscientist and Educator at Stonehammer GeoPark. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Bennish D. Brown President/CEO Destination Augusta talks with The Tourism Academy's Stephen Ekstrom

Bennish Brown has served as President/CEO of Destination Augusta since July of 2018. Bennish also serves on the Board of Directors for Destinations International.
Among his most fulfilling accomplishments in his time at Destination Augusta are: 

• Completion and roll out of a destination rebranding project 
• Completion of a new destination website, and the launch of a new award-winning destination marketing campaign that truly reflects this soulful, dynamic, diverse, and artistic southern city 
• The adoption by his Board of a Diversity, Equity and Inclusion statement for the organization 
• Updating the organization’s Vision and Mission statement to reflect its evolving role 

Bennish feels all of these are as much about building and amplifying community pride as they are about attracting visitors. 

He serves on the Board of Directors for Destinations International, the global association for destination organizations. He recently ended his term as a Board member of Southeast Tourism Society (STS), a travel-and-tourism association with membership from 13 southeastern states and the District of Columbia. 

Locally, he is on the Boards of the Augusta Metro Chamber of Commerce, the Alliance for Fort Gordon, the Augusta Sports Council, and the Greater Augusta Arts Council. 

Prior to Augusta, Bennish served for six years as the President/CEO of the Tacoma, WA Convention & Visitors Bureau, and before that at the Rock Hill, SC Convention & Visitors Bureau for 12 years. 

Before working in the tourism industry for more than 20 years, Bennish also spent nearly two decades in communications. He has worked in the radio industry, including time as an on-air radio personality and as station management. He has been a newspaper reporter, and worked in many aspects of public relations and public information for local and state government, and in the corporate world. 

Bennish holds a bachelor’s degree in broadcast journalism and a master’s degree in public relations from the University of South Carolina. An avid traveler, Bennish and his wife Sandra have visited every continent but one, Antarctica. 

They have one adult son, Cameron, who also loves traveling with them for the free meals and lodging. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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The first job you think of when someone mentions the National Parks may be that of a ranger, spiffy uniform and badge, sharing their knowledge of the land, history and special features that make each site unique. Today's guest, John Harlan Warren, knew at the age of 11 that he wanted to be a ranger. Now, he's Communications Specialist, representing more than 80 sites in the National Park Service's Region 1.
Here's John sharing his story and what excites him about the work he does with Stephen Ekstrom from The Tourism Academy | tourismacademy.org. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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The Boy With The Blue Beard, also known as The Baltimore Foodie. Yes, he's as well known for his outgoing style as he is for his impeccable taste and ability to draw attention to the thriving food scene in Baltimore. This week, The Tourism Academy's Stephen Ekstrom sits down for a drink with @thebaltimorefoodie

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Chadi stepped off a plane in Baltimore 15 years ago. At the time, he had no idea that he'd be making a difference and making his mark in the hospitality industry.  Here's his uniquely inspiring immigrant story.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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"The game has changed - we have got to make sure destinations continue to adapt and are serving the communities they represent," says Jerad Bachar, President & CEO at Visit Pittsburgh as he joins The Tourism Academy's Stephen Ekstrom for this episode of the Business Class podcast. 
Together, they discuss the new meaning of work-life balance and how that manifests in company culture. Jerad shares the impact his first trip had on him and the similarities he sees between his work in the midwest, Middle East and mighty Allegheny. 

About Jerad:
Jerad Bachar has close to thirty years of tourism and economic development experience in an array of countries and business environments. He has worked in both developed and emerging markets in the areas of destination branding and marketing, economic development and diversification, and workforce development.

Jerad began his tourism development career at VisitPITTSBURGH in 2004.  In 2008, he became Director of Business Tourism for the Dubai Department of Tourism and Commerce Marketing where he led the development of the city’s strategy for business, sports, and leisure events.  In 2015, Jerad became an Executive Director at the Bahrain Economic Development Board where he was responsible for economic development of the travel, healthcare, education, and real estate sectors. 

Jerad returned to Pittsburgh in January 2019 as the Executive Vice President of VisitPITTSBURGH, and as of May 2020 became President and CEO of the organization.  Jerad holds an MBA from the University of Liverpool.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

Support the show

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Serving up messages that resonate, making sure the community is part of the tourism community and leveling the playing field - these are just a few of the tasks Visit Sacramento's Sonya Bradley, Chief of Diversity, Equity & Inclusion and member of the Destinations International Board of Directors, is tasked with.
How did a shy young girl who liked to hide in the background evolve into a leader in the tourism industry and someone who's shaping palpable change within her city? The Tourism Academy | tourismacademy.org's Stephen Ekstrom sat down with Sonya to find out. Take a listen...

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Nashville Convention & Visitors Corp CEO and member of the Destinations International Board of Directors, Butch Spyridon, joins The Tourism Academy | tourismacademy.org Chief Strategist, Stephen Ekstrom for this episode of the Business Class Podcast. 

Butch shares his professional journey, advice for new recruits, and critical lessons he's learned. He talks about how he developed his leadership style, his mentors, what it takes to build dedicated teams, and giving credit where credit is due. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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From a small hotel in a fishing village to one of the most desired destinations in the country, Milton Segarra, Chief Marketing Officer at  Discover The Palm Beaches Florida and Destinations International Board Member, has made a career of transforming lives and making dreams reality through travel.
In this episode, Milton talks with The Tourism Academy | tourismacademy.org's Stephen Ekstrom about finding pride in your work and creating authenticity, uniqueness and honest experiences for millions of visitors. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Summerside, Prince Edward Island is an incredibly charming and unexpectedly fascinating destination year-round. Join the nonprofit Tourism Academy | tourismacademy.org's Stephen Ekstrom for this chat with Rose Dennis, Executive Director of Explore Summerside. She explains how they're able to punch way above their weight class for sports, leisure & business travelers, drawing the likes of Elton John, James Taylor, Reba McEntire, Sting and more. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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"Where do you want to go in your career?" It's a question Ellie Westman Chin, CEO of Destination Madison and member of the Destinations International Board, asks of every member of her team. Ellie joins The Tourism Academy | tourismacademy.org's Steve Ekstrom on this episode of Business Class. 
In this conversation, Ellie shares her view on creating balance for her team, finding mentors, and learning empathy & understanding during times of difficulty. She explains her take on midwest nice in a city that prides itself on being down to earth and really welcoming. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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As a kid he collected airline time tables and model planes, now he's running one of the most innovative companies in the travel industry, Status Match, pairing frequent flyers with destinations and airlines that want their business. Meet Mark Ross-Smith, Author, Founder of industry news site “Travel Data Daily.”

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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A new museum inside a commercial space lab with some unique challenges and a pretty neat new Director - Sam Moore of Pittsburgh's new Moonshot Museum. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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She's an artist and a CEO, leading one of the most innovative destination marketing organizations in the US. Rose Noble from Galena Country Tourism and member of the Destinations International Board joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom for this episode of Business Class. Together they talk about art, learning, and how she's applied her unique perspective to build a team that delivers great results. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Visit Tampa Bay's Santiago Corrada, who's also a member of the Destinations International Board, joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom to discuss what it takes to unlock a destination's hidden gem, double hotel revenue and build a brand that others admire. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Taking risks, discovering one's own potential, and finding gratitude in her destination, Discover Long Island's Kristen Reynolds, also a member of the Destinations International Board, shares her experience and climb to leadership with The Tourism Academy | tourismacademy.org's Stephen Ekstrom

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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A lifetime learner, passionate educator, and leader amongst destination marketers, Gary Sherwin, CEO of Newport Beach & Company and member of the Destinations International Board, shares his experience and hopes for the future with The Tourism Academy | tourismacademy.org's Stephen Ekstrom. Gary shares how attracting more visitors is the result of educating consumers and breaking preconceptions. Take a listen...

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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With a background in business psychology and behavioural economics, and a love for Applebee's, Visit Corpus Christi's Brett Oetting, also a member of the Destinations International Board, shares his insight on growing quality of place, stronger teams, and more sustainable tourism economies. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Growing up in the travel business, Melyssa never thought she'd be leading a DMO for 20+ years. Now, she counts destination marketing peers among her close friend group. In this episode, Melyssa Reeves from Visit Vacaville, and Destinations International Board member,  shares her story with the Tourism Academy | tourismacademy.org's Stephen Ekstrom. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Ryan George has held one job in his time at Simpleview — a responsibility he took on when he founded the company in February 2001. As CEO, he provides strategy and direction for the company, oversees its growth and operations through a cadre of highly skilled executives, and works to build industry knowledge and leadership in employees throughout the company. He joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom for this episode of Business Class. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Joining The Tourism Academy | tourismacademy.org's Stephen Ekstrom for this episode is Scott White from Visit Greater Palm Springs. Since 2010, Scott White has served as President and CEO at Visit Greater Palm Springs. Scott previously served as the Executive Director of the San Antonio Convention & Visitors Bureau where he oversaw the promotion of San Antonio’s $11 billion visitor industry.  Scott also served as the Executive Vice President of the Greater Phoenix Convention & Visitors Bureau, where he made a successful bid for Super Bowl XLII in 2008. Having hosted the Rock ‘n’ Roll Marathon in Phoenix, Scott White was instrumental in bringing the series to San Antonio in 2008 with the largest inaugural race in RnR history. With more than 20 years of hospitality and destination marketing experience, Scott serves on several industry boards including the U.S. Travel Association, Destinations International Board and most recently, the California Travel Association Board. Scott is a Certified Hospitality Sales Professional and is active in numerous industry organizations including: Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), American Society of Association Executives (ASAE), and the Society of Incentive & Travel Executives (SITE).

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Nan Marchand Beauvois is U.S. Travel Association’s senior vice president of membership and industry relations. She is also general manager for U.S. Travel’s Educational Seminar for Tourism Organizations (ESTO). In this episode, she shares her story with The Tourism Academy | tourismacademy.org's Stephen Ekstrom

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Maura Gast, Executive Director of the Irving Convention & Visitors Bureau and former Destinations International Chair, met The Tourism Academy | tourismacademy.org Co-Founder and CEO, Stephen Ekstrom, nearly 20 years ago.  They reconnect and share stories of how their career paths have come to cross again

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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"Your reputation travels with you," says Monica Smith, President & CEO at Southeast Tourism Society, in this conversation with The Tourism Academy | tourismacademy.org's Stephen Ekstrom. Monica shares memories of her favorite travel experiences, leadership advice and her thoughts on the friendships she's made along her professional journey. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Don Welsh, CEO of Destinations International shares the origins of his passion for this work, key moments in his career and lessons learned along the way. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Dr. Canny has nearly three decades of experience in higher education as a senior administrator as well as a faculty member.  He is a faculty member at the University of Southern California, Rossier School of Education in the Doctoral Programs for Organizational Change Leadership and Education Leadership. Dr. Canny has also taught at Stetson University and Grand Canyon University. 
In this episode, he joins The Tourism Academy | tourismacademy.org CEO, Stephen Ekstrom, to discuss developing leaders within our industry and what we can learn from his decades of experience. They also talk about the new Tourism Leadership Accelerator program which recently opened enrollment. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Like most on The Tourism Academy | tourismacademy.org team, Paradise Advertising and Marketing's Barbara Karasek comes from a family of educators. She's both a sports fanatic and an academic who values lifelong learning. As she puts it, "constantly learning from ourselves, others & those around us."  There's an air of wonderment around Barbara, the team she's built and her wonderfully diverse career that includes brands like NASCAR, Busch Gardens and countless household names.
In this episode, Barbara joins The Tourism Academy | tourismacademy.org CEO, Stephen Ekstrom, to share her experience.

Build your leadership skills with the Tourism Leadership Accelerator. Registration is open now. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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She's been able to "make a career out of selling fun." In this episode, Beth Gendler from Gulf Shores & Orange Beach Tourism joins the nonprofit Tourism Academy | tourismacademy.org Co-Founder, Stephen Ekstrom, for a lively chat. Beth shares her view on stewardship, creating a culture of adaptability, and her own leadership style. It's worth a listen. 

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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"Whatever job you start in, especially in tourism, be a sponge - keep your eyes open, pay attention to what you do to learn things along the way," says Kristina Wilson, JD and Tourism Academy | tourismacademy.org advisor. In this episode, Kristina joins host Stephen Ekstrom to share some of her favorite travel experiences and how that love for learning has helped her build a business that supports tourism.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Welcome to the Business Class Podcast, where we explore the fascinating world of travel, tourism, and destination marketing. In today's episode, Stephen Ekstrom sits down with a distinguished guest, Marc Garcia, the President and CEO of Visit Mesa.

Marc Garcia is a recognized leader in the tourism industry, with a wealth of experience and insights into destination marketing. As the head of Visit Mesa, the official destination marketing organization for Mesa, Arizona, Marc has played a pivotal role in promoting Mesa as a premier travel destination.

In this insightful conversation, Stephen delves into Marc's professional journey, uncovering the strategies and initiatives that have contributed to the success of Visit Mesa. Marc shares his expertise on destination branding, marketing campaigns, and the importance of collaboration between tourism stakeholders.

Stephen and Marc also discuss the unique attractions and experiences that make Mesa a must-visit destination for travelers. From the breathtaking natural landscapes of the Sonoran Desert to the vibrant cultural scene and diverse culinary offerings, Mesa has something to offer everyone.

Listeners will gain valuable insights into the behind-the-scenes efforts that go into attracting visitors and building a thriving tourism industry. Marc's passion for Mesa and his dedication to showcasing its hidden gems shine through as he discusses the innovative approaches Visit Mesa has taken to engage with tourists and provide memorable experiences.

Whether you're a travel enthusiast, a tourism professional, or simply curious about the inner workings of destination marketing, this episode will offer a wealth of knowledge and inspiration. Join Stephen Ekstrom as he uncovers the secrets to successful destination marketing with the dynamic Marc Garcia, President and CEO of Visit Mesa.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Welcome to this inspiring episode of our podcast, where we dive deep into the world of sustainable tourism and philanthropy. In today's interview, we have the honor of hosting Bruce Beckham, the visionary founder of Tourism Cares, a renowned non-profit organization at the forefront of transforming the way we approach travel and its impact on local communities.

During our conversation, Bruce takes us on a remarkable journey, sharing his insights, experiences, and profound understanding of the power of tourism as a force for positive change. With a mission to preserve and enhance the travel industry's social, cultural, and environmental impact, Tourism Cares has been instrumental in fostering sustainable practices and addressing the pressing challenges faced by destinations around the globe.

Bruce delves into the origins of Tourism Cares, shedding light on the pivotal moments that led him to launch this groundbreaking initiative. He shares heartfelt stories of the organization's work in empowering local communities, preserving heritage sites, and supporting vulnerable populations, all while ensuring the long-term viability of tourism as a sustainable industry.

Throughout the interview, Bruce discusses the innovative programs and partnerships that Tourism Cares has developed to create a more responsible and inclusive travel ecosystem. From community-based tourism initiatives to capacity-building projects and conservation efforts, he illustrates the incredible impact that the organization has had on destinations worldwide.

As a true visionary, Bruce also explores the future of sustainable tourism, highlighting emerging trends, opportunities, and challenges that lie ahead. His compelling vision inspires both individuals and businesses to take action, encouraging listeners to engage in responsible travel practices and contribute to the preservation of our planet and its diverse cultures.

Join us as we unravel the transformative power of tourism with Bruce Beckham, a passionate advocate for sustainable travel, and discover how we can all make a positive difference in the world through our journeys. Get ready for an enlightening and thought-provoking conversation that will leave you inspired to embark on your own meaningful adventures.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this captivating episode of our podcast, host Stephen Ekstrom sits down with the brilliant mind of Joseph St. Germain, Ph.D., President and Partner at Downs & St. Germain Research. With an impressive academic background and extensive experience in the field of research, Joseph has made a significant impact on understanding human behavior.

Stephen and Joseph embark on a thought-provoking journey, beginning with Joseph's educational milestones—a Bachelor's degree in Applied Science in Psychology from the University of Minnesota – Duluth, followed by a Master's and Ph.D. in Educational Psychology from Florida State University. From there, Joseph's career path led him to join the firm, then known as Kerr & Downs Research, in 2007, where he has played a pivotal role in all aspects of the research process.

As an expert in moderating focus groups and employing cutting-edge statistical techniques like structural equation modeling and conjoint analysis, Joseph unveils the power of translating survey data into models that predict attitudes and behavior. Listeners will gain valuable insights into how these techniques are transforming the way we understand and anticipate human responses.

Beyond his professional accomplishments, Joseph's multifaceted personality shines through as he shares his experiences as a former professor at Flagler College – Tallahassee campus and his involvement in organizations like Leadership Tallahassee – Class 32. Unveiling his lesser-known passions, Joseph's love for golf, classical gaming, and occasional discussions on fantasy football add an engaging twist to the conversation.

Join us for this enthralling episode as we delve into the mind of Joseph St. Germain, Ph.D., an exceptional researcher, leader, and advocate for understanding the complexities of human behavior. Get ready to expand your knowledge and gain a fresh perspective on the fascinating world of research and its implications for our everyday lives.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Welcome to another exciting episode of the Tourism Academy's Business Class Podcast! In this episode, we uncover the incredible synergy between STEM education and tourism development as host Stephen Ekstrom sits down with Michael Hensley, a visionary leader from Visit Great Lakes Bay.

Join us as Stephen and Michael delve into the captivating world of incorporating STEM (Science, Technology, Engineering, and Mathematics) learning into the realm of tourism. They explore how the Great Lakes Bay region has successfully harnessed the power of STEM education to create unique and enriching experiences for visitors.

Michael, a passionate advocate for promoting STEM education, shares his insights on how Visit Great Lakes Bay has seamlessly integrated science, technology, engineering, and mathematics into their tourism offerings. Discover the array of interactive exhibits, immersive science centers, and hands-on workshops that have been carefully designed to engage curious minds while educating and inspiring visitors.

Through real-life examples and captivating stories, this episode uncovers how STEM-related attractions and educational partnerships have transformed the tourism landscape. Gain valuable insights into the strategies employed by Visit Great Lakes Bay, attracting global attention and making the region a magnet for STEM enthusiasts of all ages.

Whether you're a seasoned tourism professional, an entrepreneur, or a student eager to explore innovative business models, this episode of Business Class Podcast offers a unique perspective on the intersection of STEM education and tourism development. Prepare to be inspired as Stephen and Michael reveal how the fusion of education and travel can create extraordinary opportunities, shape visitor experiences, and foster a love for lifelong learning.

Tune in to this power-packed episode of the Tourism Academy's Business Class Podcast and embark on an educational journey where tourism and STEM education intertwine to shape the future of the industry. Get ready to unlock new business possibilities and gain a fresh perspective on leveraging STEM in your own tourism ventures.

Get ready to elevate your business acumen and embark on a dynamic learning adventure. Welcome to Business Class!

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this captivating episode, Stephen Ekstrom, the host of The Tourism Academy's Business Class podcast, sits down with Jack Johnson, the esteemed Chief Advocacy Officer at Destinations International. Join us as we delve into a deep conversation about Jack's remarkable work, passions, and the significant initiatives undertaken by the D.I. Foundation.

As a true champion of the tourism industry, Jack Johnson has dedicated his career to advancing destination advocacy on a global scale. With an impressive background in public policy and extensive experience in destination marketing organizations, Jack brings a wealth of knowledge and insights to the discussion.

Stephen Ekstrom guides us through a thought-provoking exploration of Jack's journey and the pivotal role he plays in shaping the future of the tourism sector. From discussing the challenges faced by destination organizations to highlighting successful advocacy campaigns, this conversation offers valuable lessons and inspiring stories.

The episode further unravels the fascinating work of the D.I. Foundation, a renowned institution committed to supporting destinations through research, education, and innovative programs. Jack shares his passion for empowering destinations worldwide and fostering sustainable tourism practices that benefit local communities and economies.

Whether you're a tourism professional, an avid traveler, or simply curious about the inner workings of destination advocacy, this episode is a must-listen. Gain valuable insights, learn about impactful initiatives, and discover how the D.I. Foundation is making a real difference in the world of travel and tourism.

Tune in to this enlightening conversation between Stephen Ekstrom and Jack Johnson to gain a deeper understanding of destination advocacy and the transformative power it holds for the tourism industry. Visit tourismacademy.org to access this episode and explore additional resources to enhance your knowledge in the field of tourism.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Join us for a captivating episode of the Tourism Academy | tourismacademy.org's Business Class Podcast as we delve into the world of collaboration and the inherent goodness of people with our esteemed guest, Alana Cooper, CEO of Discover Monroe-West Monroe, Louisiana. In this episode, Alana shares her insights and experiences in fostering collaboration and community spirit in the tourism industry.

Alana Cooper, a visionary leader and passionate advocate for her community, guides us through her journey as the CEO of Discover Monroe-West Monroe. Drawing on her extensive experience in the tourism and hospitality sector, Alana offers valuable lessons on the power of collaboration. She highlights the exceptional qualities of the people she works with.

Through lively anecdotes and real-life examples, Alana illustrates how collaboration among various stakeholders, including local businesses, government bodies, and community members, can transform a destination into a vibrant and thriving tourism hub. She emphasizes the importance of nurturing relationships and building partnerships grounded in trust, shared goals, and a genuine desire to uplift the local community.

Alana also sheds light on her belief in the goodness of people and their capacity to impact the tourism industry positively. She shares inspiring stories of individuals who have gone above and beyond to create memorable experiences for visitors and support the growth of the local economy. From small business owners to volunteers, Alana highlights the collective efforts of these unsung heroes who contribute to the overall success of Discover Monroe-West Monroe.

During the conversation, Alana provides practical advice for listeners interested in fostering collaboration and unlocking the potential within their communities. She explores strategies for effective communication, resource-sharing, and cultivating a positive working environment that encourages innovation and creativity.

Whether you are a tourism professional, business owner, or simply an enthusiast looking to gain insights into successful collaboration and the power of people, this episode is a must-listen. Join us as we discover the secrets behind creating a thriving tourism destination, all while celebrating the good and goodness of our people.

Tune in to this enlightening episode of the Tourism Academy's Business Class Podcast with Alana Cooper, CEO of Discover Monroe-West Monroe, Louisiana, and get ready to be inspired by her passion for collaboration and unwavering belief in the potential of the human spirit.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this heartwarming episode, join us as we embark on an incredible journey with the extraordinary Bud Geissler, an ardent traveler, and advocate for exploration. Bud's passion for discovering new destinations and connecting people through travel has made him a renowned figure in the industry. As the Chair of the prestigious 2024 American Bus Association Marketplace Event, Bud has dedicated himself to fostering a vibrant travel community that embraces the true essence of adventure.

Prepare to be inspired as Bud Geissler shares his remarkable stories, weaving together his personal experiences with insights gained from his extensive travels. We delve into the transformative power of travel, uncovering how it has shaped Bud's perspective on the world and fueled his unwavering commitment to creating positive change.

Throughout the episode, Bud reveals the secrets of immersive travel, highlighting the importance of embracing cultural diversity, forging meaningful connections, and leaving a lasting impact on the communities we visit. He emphasizes that the journey is not merely about ticking off destinations but engaging with the people, their stories, and the rich tapestry of heritage that makes each place unique.

Join us as we explore the magic of discovering the unknown, immersing ourselves in breathtaking landscapes, and breaking down barriers through the language of wanderlust. Bud's infectious enthusiasm and warm-hearted nature will inspire you to seize every opportunity to embark on your transformative journeys, whether across the globe or in your backyard.

Get ready to reignite your love for travel and unleash your inner adventurer in this fascinating conversation with Bud Geissler, a true ambassador of wanderlust. This episode will leave you dreaming of new horizons and eager to create your own stories as you explore the beauty of our world, one step at a time.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this captivating episode, we sit down with Craig Davis, the visionary CEO of Visit Dallas, the official tourism organization responsible for showcasing the incredible diversity and energy of the dynamic city of Dallas. Join The Tourism Academy's Stephen Ekstrom as we delve into the exciting aspects that make Dallas the perfect host city for the highly anticipated 2023 Destinations International Conference.

Craig Davis, an industry leader with extensive experience in tourism and destination marketing, takes us on a virtual journey through the vibrant tapestry of Dallas. We explore the city's rich cultural heritage, burgeoning arts scene, world-class dining, and unmatched hospitality that sets it apart from other destinations.

Discover how Dallas, as a city, has evolved into a global hub for innovation, technology, and entrepreneurship, attracting visitors from all corners of the world. Craig shares fascinating insights into the transformative developments in Dallas, including the revitalization of historic neighborhoods, the growth of iconic landmarks, and the infusion of creativity in every aspect of the city's fabric.

As the host city for the 2023 Destinations International Conference, Dallas promises an unforgettable experience for conference attendees. Craig unveils exclusive details about the conference, such as the esteemed speakers, captivating sessions, and unique opportunities for networking and collaboration within the vibrant Dallas community.

We also dive into the strategic initiatives undertaken by Visit Dallas to enhance the city's appeal, from sustainable tourism practices to engaging local communities and fostering inclusivity. Craig sheds light on the collaborative efforts of stakeholders, residents, and businesses that have contributed to Dallas's rise as a premier destination for conferences and events.

Join us as we uncover the hidden gems and iconic landmarks that showcase the true essence of Dallas. Whether you're a seasoned traveler, a conference enthusiast, or simply curious about the magic behind a booming host city, this episode will inspire you to explore and experience all that Dallas offers.

Take advantage of this enlightening conversation with Craig Davis as we unravel the story of Dallas, the remarkable 2023 Destinations International Conference host city. Tune in and embark on an auditory adventure through the heart of one of America's most captivating destinations!

Originally recorded July 2021

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this captivating episode of The Tourism Academy Podcast, host Stephen Ekstrom, CEO & Co-Founder, sits down with Fred Dixon, the CEO of NYC Tourism and Chair of Destinations International. Join us as we delve into the extraordinary career journey of a visionary leader and gain exclusive access to his invaluable insights into the world of tourism and destination industries.

Fred Dixon takes us on a riveting trip through the milestones of his career, sharing the pivotal moments that shaped his path to becoming one of the most influential figures in the tourism sector. From his early days as a budding professional to his rise through the ranks, we'll hear firsthand accounts of his challenges and strategies to overcome them.

A leader's journey is only complete with the influence of mentors, and Fred Dixon is no exception. Tune in to discover the inspiring stories of the mentors who played a crucial role in shaping his leadership approach and contributed to his remarkable success. Through these anecdotes, we'll gain a deeper understanding of the power of mentorship in fostering growth and nurturing the next generation of leaders.

Fred Dixon's leadership style is renowned for its dynamism and innovation, propelling NYC Tourism to new heights and empowering Destinations International to lead the industry. In this episode, we explore the principles and philosophies that have guided his leadership journey, offering listeners valuable lessons on building strong, cohesive teams, driving transformational change, and fostering a culture of excellence.

Aspiring professionals seeking a foothold in the tourism and destination industries will want to catch this episode. Fred Dixon imparts his wisdom through thought-provoking advice, sharing essential tips and strategies for newcomers to successfully navigate this dynamic and ever-evolving landscape. From identifying emerging trends to cultivating a passion for sustainable tourism, his insights will inspire and motivate listeners to embark on their path to success.

Join us for an engaging and enlightening conversation as Fred Dixon, an icon in the tourism world, and Stephen Ekstrom, an accomplished industry leader, come together for an interview that will leave you informed, inspired, and ready to take on the exciting challenges of the tourism and destination sectors.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Join us on this captivating episode of "Business Class," hosted by Stephen Ekstrom, CEO & Co-Founder of The Tourism Academy | tourismacademy.org, as we sit down with a true trailblazer in destination marketing, Kristen Esposito. Kristen is not only the founder of Esposito Global Partners, a renowned destination marketing firm, and a distinguished member of the Brand USA Board of Directors.

In this exclusive interview, Kristen Esposito delves into the Origins of her passion for destination marketing, providing insights into what sparked her fascination with the industry and igniting her desire to create remarkable travel experiences for visitors worldwide.

Throughout the conversation, we get a glimpse of the pivotal Key moments in her career and the journey that has led her to become an influential figure in the field. From overcoming challenges to celebrating triumphs, Kristen shares the turning points that have shaped her path and her company's success.

But it's not all about the highs. Kristen openly shares the Lessons learned along the way, offering invaluable advice to aspiring destination marketing professionals and entrepreneurs. Her experiences navigating the ever-changing landscape of travel and tourism will inspire listeners seeking their paths in the industry.

As we look to the future, Kristen Esposito provides a captivating vision of what lies ahead in destination marketing. Drawing from her vast expertise and being at the forefront of industry innovations, she shares her predictions and insights on upcoming trends, challenges, and opportunities.

Whether you're an industry insider, a travel enthusiast, or simply curious about the world of destination marketing, this episode promises to be an enlightening and inspiring exploration of passion, growth, and foresight in travel.

Tune in to "Business Class" as Stephen Ekstrom sits down with Kristen Esposito to uncover the untold stories of her incredible journey, her profound impact on the industry, and her remarkable vision for the future of destination marketing.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Join us for an inspiring episode as we dive into the fascinating journey of turning a city's vision into a vibrant reality. In this episode, we sit down with Leonard Hoops, the visionary leader behind the transformation of Indianapolis into a tourism hotspot.

Back in 2014, Indianapolis unveiled an ambitious tourism masterplan, drawing inspiration from the likes of Vancouver. Hoops takes us through the challenges and triumphs of sustaining this plan beyond its launch. We explore the creation of a Vice President of Destination Development role, designed to collaborate with economic development and partnerships, which paved the way for dynamic growth.

In 2019, a pivotal moment arrived with hiring of a Deputy of Destination Development. This strategic addition enabled seamless coordination among for-profit developers, governmental entities, and resident sentiment. Hoops shares valuable insights about navigating through changes in local leadership, particularly emphasizing how they introduced a "Vision 2.0" concept alongside a new mayor.

Our guest shares a remarkable journey from a journalism undergrad with dreams of sports reporting to becoming a key figure in destination development. The episode is rich with personal anecdotes, including the joy of approval for a massive convention center expansion and headquarters hotel and overcoming challenges such as the 2015 religious freedom act.

Discover how Indianapolis, known as a sports city, leverages its strategic downtown infrastructure to host significant events seamlessly. The upcoming NBA All-Star Game, March Madness, and the USA Olympic swimming trials are just a few examples of the city's prowess.

Mr. Hoops also imparts wisdom for aspiring leaders, sharing the three P's that guide his candidate evaluation process - Productivity, Positive Energy, and a Progressive mindset. He emphasizes the importance of innovation and collaboration in a team.

Beyond the professional sphere, Leonard opens up about his family, particularly his wife's transformative journey to support their son with cerebral palsy. Despite challenges, the heartwarming account of bonding with his son over shared interests adds a deeply personal touch to the conversation.

As the episode unfolds, listeners gain insights into Indianapolis' plans, including groundbreaking projects and exciting events. Mark your calendars for a solar eclipse event that promises a citywide blackout and an anticipated visit by a renowned figure. Hoops rounds off the episode with insider tips for first-time visitors to Indianapolis, offering a three-day itinerary packed with local culture, history, and culinary delights.

Tune in to this episode for an inspiring story of leadership, transformation, and the power of community collaboration in making a city's tourism vision come to life.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Brett Jewkes, our esteemed guest lecturer for the Tourism Leadership Accelerator Program, embodies the essence of values-driven leadership. Throughout his illustrious career, he embarked on a relentless quest to align his passion with his purpose, ultimately finding a company and role grounded in core values. His journey is a testament to the power of integrity and authenticity in leadership.

Brett's philosophy fosters a values-based culture where every action reflects the organization's guiding principles. He advocates for a stringent "core values test" for individuals seeking to promote these values, ensuring they embody the organization's ethos. This philosophy extends to hiring practices, focusing on who a person is, their beliefs, and how they navigate diverse scenarios.

Drawing inspiration from his association with Home Depot's co-founder, Arthur Blank, Brett champions values like giving back, innovation, inclusivity, and leading by example. These values emanate from introspection and a deep commitment to making a difference in the community.

Brett emphasizes the significance of listening and responding, even when it's not popular. He believes that everyone's voice matters and that founder-led businesses must infuse values from their inception, ensuring a cohesive and impactful organizational culture.

In an evolving landscape where purpose reigns supreme, Brett highlights the importance of embracing one's role as a community steward. He notes that contemporary leaders must engage in meaningful conversations, embrace soft skills and demonstrate their commitment to addressing social injustices.

The transformational power of Brett's leadership philosophy is evident in real-world examples. From challenging traditional revenue-driven mindsets to fostering an empowered workforce, he showcases how values-driven leadership aligns with profit and enhances customer satisfaction and community engagement.

Brett's passion resonates through his work, commitment to mental health awareness, and goal of inspiring the next generation of values-based leaders. His candid interviews and the impact he's made on MBA students' lives reflect his dedication to cultivating meaningful change.

Aspiring leaders in the Tourism Leadership Accelerator Program can learn from Brett's wisdom: leadership is a journey of self-discovery, aligning personal values with the organization's core principles, and prioritizing people above all. By fostering a values-based mindset, we can contribute to a better world where success is measured in financial terms and the positive impact we create.

Brett Jewkes is the EVP, Chief Brand and Communications Officer at Blank Family of Businesses / AMB Sports & Entertainment

The Arthur M. Blank Family of Businesses organization includes the NFL's Atlanta Falcons, MLS's Atlanta United, Mercedes-Benz Stadium, PGA TOUR Superstore, Mountain Sky Guest Ranch, and West Creek Ranch. The organization also includes The Arthur M. Blank Family Foundation. Currently oversee a team of communications, marketing, digital/social media, and community relations professionals across the family of businesses. As a member of the organization's executive leadership team, he works closely with founder/chairman Arthur M. Blank and CEO Stephen Cannon and

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Step into the fascinating world of Natchez, a city of captivating contradictions and profound history, as we sit down with Devin Heath, the Executive Director at Visit Natchez. In this illuminating Tourism Academy Business Class episode, we delve into the heart of Natchez's rich past, its complex narrative, and the exciting challenges it presents.

Natchez, a destination of immense historical significance, celebrates its 307th year, each year echoing the tales of a storied past. Devin shares his enthusiasm for navigating the city's history and progression, weaving a narrative that balances its triumphs and struggles. The town boasts a staggering number of pre-Civil War historic homes, a testament to its past, and yet, it was built on the back of slavery, with more millionaires in Natchez before the Civil War than even in NYC. The challenge lies in sharing this intricate story, honoring its grandeur and darker chapters.

Devin introduces us to the remarkable community members, including descendants of enslavers, who stand as staunch supporters of sharing the complete history of Natchez – from the enslaved individuals who built the homes to those who fought for the Union. With a background rooted in diverse communities, Devin's journey mirrors the city's complexity.

As Natchez thrives with a blend of 60% black and 40% white population, Devin enlightens us about the city's Native American history, which predates European arrival by 1100 years. Stewardship takes center stage as the city embraces its heritage as a story and a living, evolving narrative that resonates with visitors and locals alike. Devin emphasizes the importance of understanding life throughout Natchez's history, a shared knowledge that fosters connection.

Discover Devin's transformative journey from hotel sales to the world of DMOs (Destination Marketing Organizations), where he was enchanted by the opportunities to shape the narrative of a place. His mentors, from Jack Berry's work-life balance wisdom to Al Hutchinson's strategic vision, have shaped his leadership philosophy. His anecdotes, such as bridging cultures and languages to help a guest in need, exemplify the power of compassion and collaboration.

Join us as Devin reveals his aspirations for Natchez, where visitors can find more than they expect – from cultural heritage to warm hospitality. As the city evolves, its stories of old seamlessly translate to a welcoming and embracing community, shattering preconceptions. The episode wraps up with Devin's excitement about the industry's trajectory and thought leadership, though not without a reflective reminder to cherish life's moments beyond the screen.

To learn more about Natchez and its incredible journey, visit visitnatchez.org or email Devin. Prepare to be inspired by Natchez's past and present, where stories intertwine and history lives on in every corner.

Episode Highlights:

• Navigating Natchez's rich history and progression
• Balancing the narrative of pre-Civil War historic homes and slavery's legacy
• The community's dedication to sharing the whole history
• Embracing heritage and fostering understanding
• Devin's transformation from hotel sales to DMO leadership
• Bridging cultures and languages to make a difference
• Natchez's welcoming community and evolving reputatio

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this captivating episode of the Tourism Academy's Business Class Podcast, we delve into the world of lifelong learning and the transformative impact of travel. Our guest, Liz Bittner, President & CEO of Travel South USA, is a seasoned traveler and industry expert; she shares her remarkable journey through roads less taken and bridges crossed.

We start by embracing the idea that we're all lifelong learners. Our guest highlights the beauty of connecting people to the unknown, fostering a continuous exploration of the world. This philosophy sets the stage for the stories that follow.

Our guest's earliest travel memory takes us from Dayton, Ohio, to Minnesota. Sitting in the front seat with a map in hand, she gained more than just geographical knowledge – she discovered the thrill of navigating the vast expanse of the United States.

From there, we fast forward to a recent trip to Montgomery, Alabama. This venture revealed a profound encounter with history and a connection to the U.S. Civil Rights Trail alliance. Walking the iconic Selma bridge and meeting foot soldiers who marched for justice painted a vivid picture of bravery and the magnitude of their actions. Visiting critical sites linked to Martin Luther King Jr.'s journey added layers to understanding how these moments changed the world, inspiring a continued path of exploration.

Reflecting on her journey, our guest unveils lessons learned. She shares how switching career paths from a legal aspiration to organizational communication led her through various roles, with the hotel industry as an anchor during economic downturns. Mentors played pivotal roles in shaping her trajectory, teaching her the power of promotions, data scrutiny, and embracing the courage to admit when you don't have all the answers.

Drawing parallels between her father's innate curiosity and her mother's kindness, our guest unveils her aspirations for knowledge and empathy. The conversation turns endearing as she gleefully brags about her children, each embodying different facets of her personality.

As advice flows freely, she emphasizes the beauty of the travel industry's diverse career paths. With the ability to adapt and evolve, this industry offers endless growth opportunities, ensuring that every stage of life can find fulfillment within its folds.

Our guest's current role involves promoting the southern United States globally. She passionately believes in the financial and diplomatic significance of bringing people together through travel. Through anecdotes of campaigns and ambassador gatherings, we uncover the authenticity of Southern hospitality and its unique power to forge connections and foster diplomacy.

Our guest addresses young women in a closing moment of wisdom, reaffirming that they can thrive in the hospitality industry while juggling motherhood. She advocates for a more substantial female presence in the industry, highlighting its potential for women from all walks of life to excel.

Join us in this insightful episode as we explore the profound impact of travel, the joy of learning, and the importance of embracing diverse paths in life. For more inspiration and to learn about the fascinating destinations discussed, visit travelsouthusa.com and the U.S. Civil Rights Trail.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Join us for an enlightening episode of the Tourism Academy's Business Class Podcast as we sit down with Cleo Battle, CEO of Louisville Tourism. Cleo's journey from childhood aspirations to becoming a dynamic leader in the tourism industry is nothing short of inspiring.

Cleo dreamt of becoming a firefighter as a child, driven by his innate desire to identify and solve problems. Little did he know that this problem-solving spirit would serve him well in the world of tourism.

In this engaging conversation, Cleo sheds light on the intriguing dynamics of working in a tourism organization, where you're tasked with attracting visitors and managing your community's assets without owning them. He delves into his pivotal career shift, leaving the hotel business behind to work for a Destination Marketing Organization (DMO) after a personal tragedy in 1994.

Discover how Cleo and his team in Louisville recognized the need for local talent to support the city's growing tourism sector, even before the pandemic hit. They initiated "talent academies" in high schools, focusing on hospitality and tourism, and collaborated with Junior Achievement to make these professions more appealing to young minds.

Cleo addresses a significant branding challenge in the industry, where parents often hesitate when their children are interested in hospitality and tourism. He emphasizes the importance of engaging with high schools and organizations like Junior Achievement to showcase the diverse career opportunities within the field.

As an industry innovator, Cleo draws inspiration not from a single individual but from his team's efforts and other destinations like DC, Napa, and Sonoma. He envisions Louisville becoming a destination akin to wine country, where visitors can savor the rich flavors of bourbon, culture, history, and craftsmanship.

Throughout the episode, Cleo shares valuable insights, including two critical pieces of advice he frequently imparts: "Hire well and get out of the way" and "If you're the smartest person in the room, you're in the wrong room."

Cleo's leadership philosophy centers on being a good leader of people and enabling others to succeed. He credits his upbringing in a military family for instilling a solid work ethic and a sense of focus.

As an advocate for servant leadership, Cleo discusses his involvement in various industry boards, such as the MPI's international board and the D.I. foundation board, emphasizing the importance of giving back to the industry.

The episode also delves into Cleo's journey, growing up in a military household, and the impact of personal losses on his life and career choices. He reflects on the need to engage with family and support their aspirations.

Intriguingly, Cleo shares his vision for the future of Louisville tourism, with ambitious goals of welcoming 25 million visitors by 2030 and expanding the bourbon industry.

Lastly, we explore a magical moment in Cleo's career, the successful establishment of a tourism improvement district, a challenging project that required intense effort and collaboration.

Take advantage of this insightful and motivational episode with Cleo Battle, a leader who has truly made a mark in the tourism industry. You can connect with him on Twitter using #loutourismceo or find him on LinkedIn.

For more fascinating

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Join The Tourism Academy | tourismacademy.org in this enlightening episode as we sit down with Stacy Ritter, a dynamic leader representing Visit Lauderdale, a community of 2 million people speaking 147 languages. With a background in politics and a passion for her community, Stacy shares insights into the intersection of tourism and politics, highlighting the economic impact of her work.

Stacy's journey is one of dedication and transformation. She discusses her proudest moments, including becoming a grandmother and rebranding Visit Lauderdale to embrace diversity and community relevance. The new tagline, "Everyone Under the Sun," reflects her vision for this vibrant destination.

Stacy's resilience shines through in the face of challenges, such as the tumultuous year of 2020. She emphasizes keeping people employed and fostering a sense of purpose, even in the most challenging times.

Stacy's multifaceted personality is revealed as she discusses her hopes to be a mentor, balancing family and work, and her evolution from a legal career to her current role. She's not just a professional; she's a beacon of wisdom and warmth.

Discover the untold story of Broward County beyond its beautiful beaches and gain insight into the mind of a leader dedicated to shaping the future while cherishing the present. Stacy's connection to the waves symbolizes her commitment to her community and a never-ending drive for a brighter tomorrow.

Please tune in to this episode to be inspired by Stacy Ritter's journey, her passion for her community, and her vision for the intersection of tourism and politics. It's a conversation that will leave you thinking about the profound impact of travel and leadership.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this episode of Business Class by The Tourism Academy, we sit down with Steve Paganelli, Head of Americas at TripAdvisor, for a candid conversation about his journey in the travel and tourism industry. While today, he's at the forefront of one of the most influential travel platforms, Steve's path to this role was anything but conventional.

Steve shares that he originally aspired to be a doctor or lawyer, but life had other plans. He ventured into college with dreams of studying international business or foreign relations, only to find himself drawn into travel and tourism. For Steve, this industry is about more than just business; it's about building meaningful relationships.

His career in travel began serendipitously when he took a campus job at a conference center. This initial step led him on a journey through destination management organizations (DMOs) in Connecticut and beyond for 13 years. Eventually, he transitioned to the private sector, exploring the digital landscape.

Steve's enthusiasm for the travel industry stems from its profound impact on communities. He's passionate about preserving the essence and quality of life in these places and emphasizes the importance of the people involved—passionate, talented individuals, from teams to bosses to customers.

As a constant traveler, Steve understands the ups and downs of the travel experience. He recounts how technology and platforms like TripAdvisor have transformed travel, making it more seamless and enjoyable. He shares a recent experience that exemplifies the power of user-generated reviews and modern travel tools.

Beyond his career, Steve reflects on his move to Pittsburgh, his admiration for industry leaders like Maura Gast and Tammy Blunt, and the importance of staying connected and open to learning throughout your journey.

In this insightful episode, Steve imparts valuable advice for newcomers to the industry: follow your passion, make connections, and maintain them, as you never know where your next lesson will come from. He also discusses the significance of patience and grace in challenging situations.

Join us for this engaging conversation with Steve Paganelli, where we explore his journey, his passion for travel, and his vision for the future of the travel and tourism industry.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this episode, join The Tourism Academy's CEO & co-founder, Stephen Ekstrom, as he sits down with Paul Ouimet from MMGY NextFactor, a distinguished figure in the tourism industry, and explore his illustrious career's fascinating twists and turns. From aviation and transportation to a pivotal role in founding a consultancy specializing in border processes and air services development, Paul's journey is one of diverse experiences and relentless dedication.

Tune in to this episode to find out about a man who has left an indelible mark on the tourism industry and continues to inspire us all.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this enlightening episode, join us as we delve into hospitality and tourism with Dr. Robert Donato, Assistant Professor and Hospitality Program Manager at R. Motwani Family Academy of Hospitality & Tourism Management at Broward College. Dr. Donato, a New York native who found his way to Broward County and back, shares his incredible journey from the bustling world of hotels and restaurants to the fulfilling realm of education.

Discover the greatest misconception in the hospitality industry through Dr. Donato's eyes and hear about his transition from operational milestones to the joy of teaching. Learn how he collaborates with the Motwani Foundation to bring enriching opportunities to students, making Broward College stand out with its unique array of programs and initiatives.

Dr. Donato's passion for teaching and the industry shines as he discusses the importance of practical experience and nurturing that "light bulb moment" in students. Join us as we explore his vision for the industry's future, overcoming challenges and welcoming travelers back with personalized experiences.

Intriguingly, we touch on the changing landscape of hospitality in the digital age, emphasizing social responsibility and sustainability. Dr. Donato also expresses his gratitude to the Motwani family and highlights Broward College's exceptional curriculum.

You can engage with an industry expert dedicated to shaping the future of hospitality education and advancing the industry. To learn more about Broward College and the Motwani Foundation, visit broward.edu, or contact Dr. Robert Donato directly at rdonato@broward.edu.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, the CEO and co-founder of The Tourism Academy, delves into a fascinating conversation with Geoff Freeman, President & CEO of the US Travel Association. Get ready to explore Geoff's remarkable journey and insights into the world of travel and leadership.

Geoff Freeman shares his unique path, starting from his roots in Wisconsin, where his desire for warmer horizons led him to California for school and eventually to Washington, D.C., where he's spent 26 years crafting his career in public policy without a strict plan in mind.

I'd like you to please discover how Geoff's family vacations, centered around soccer tournaments, opened his eyes to opportunities beyond his hometown. Through travel, he found courage and a passion for trying new things, and he discusses how travel can inspire perspective, optimism, and a thirst for exploration.

Geoff reflects on some of his most outstanding career achievements, including a thrilling moment in Macau and receiving news of the Supreme Court's decision to lift the ban on sports betting, a game-changing win for the industry. He also shares his involvement in creating Brand USA and the blueprint for the TSA, both pivotal moments in travel.

Looking ahead, Geoff discusses the challenges facing the travel industry, such as air travel woes and long wait times for passports and visas. He also emphasizes the need to highlight the essential role of the travel industry in personal development, community growth, and economic prosperity.

Geoff offers valuable advice to his younger self, stressing the importance of patience and humility, which he believes are keys to effective leadership. He encourages those interested in the travel sector to embrace every opportunity as a chance to learn and grow.

You can learn more about the US Travel Association and Geoff Freeman's vision for the industry, which involves collaboration, ambition, and empowerment. He emphasizes the importance of growing the travel "pie" and building robust business plans to secure a share.

Discover Geoff's favorite aspect of his job – working with passionate individuals in the travel industry who are driven to make a difference. He shares his admiration for various industry leaders and their diverse approaches to leadership.

As the episode concludes, Geoff expresses his hope for the future of the travel industry, highlighting its unique ability to inspire excitement, create connections, and stand as an essential sector. Take advantage of this engaging conversation that offers a deep dive into the world of travel and leadership.

Please join Stephen Ekstrom and Geoff Freeman as they explore the travel industry's past, present, and future on the Tourism Academy Podcast.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Join us in this captivating podcast episode as The Tourism Academy's Stephen Ekstrom dives into the vibrant city of Cincinnati with a remarkable guest, Julie Calvert, President & CEO of Visit Cincy. Julie's journey into destination marketing is a fascinating tale of serendipity, starting as a journalist and eventually leading her to helm one of the city's most influential organizations.

Discover how Julie, a seasoned professional with a penchant for taking calculated risks and a strategic mindset, repaired Cincinnati's image after adversity. Her dedication to building trust within her team and her passion for her hometown shine through as she shares her experiences and insights.

Beyond her role in tourism, Julie is a multi-talented individual, proficient in playing both the drums and bass guitar. She's also intrigued by the potential of AI in destination marketing, recognizing its transformative power when managed correctly.

Julie's deep connection to Cincinnati is evident as she discusses the city's thriving arts, culture, and culinary scenes, all complemented by a strong sense of civic pride. She challenges the misconception that destination marketing doesn't make a difference, emphasizing the importance of teams like hers in shaping perceptions of cities.

In this episode, you'll also hear about Julie's inspirations, her favorite quote from Maya Angelou, and her upcoming vacation plans to Florida with her husband. Her enthusiasm for exploring new places and enjoying life's moments is infectious.

Julie shares her wisdom with young professionals, encouraging them to follow their passions and prioritize happiness in their careers. She exemplifies how being authentic, resilient, and dedicated can lead to success in the tourism industry.

Tune in for an engaging conversation about the heart and soul of Cincinnati through the eyes of a leader who is deeply committed to her city and its continued growth. Whether you're a tourism enthusiast or simply curious about the journey of a CEO in the industry, this episode offers valuable insights and a genuine sense of Cincinnati's allure.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

Support the show

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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In this captivating episode of the Tourism Academy Podcast, your host, Stephen Ekstrom, CEO and co-founder of Tourism Academy, embarks on a thought-provoking conversation with Julie Freeman, the EVP & Managing Director of MMGY NJF. Join us as we dive deep into Julie's extraordinary journey in the tourism industry and unveil the intricacies of travel public relations.

Julie's story begins with a lucky start in tourism during her teenage years when she seized an opportunity to study abroad in Spain. Little did she know that this experience would ignite her passion for travel and set her on a path of exploration and cultural immersion. She learned from her study abroad program that the world is vast and small, filled with opportunities to embrace different cultures and ways of life.

Julie's love for learning and experiencing new places and cultures shines through as she discusses her travels from the Maldives to Egypt and beyond. She shares her fascination with the beach, cultural experiences, and the joy of delving into history and local cuisines.

Discover how Julie's journey unfolded as she transitioned from wanting to work in travel, initially considering careers as a flight attendant or cruise ship crew member, to finding her calling in travel public relations. Her path was paved with opportunities to explore the world and build lasting relationships.

Join us in this inspiring conversation as Julie Freeman opens up about her life's journey from Dallas to New York City and the teachers and mentors who shaped her path. Get ready to be inspired and learn from Julie's wealth of experience in travel and public relations. This episode promises to be a treasure trove of insights for anyone passionate about the tourism industry.

Let Stephen Ekstrom and Julie Freeman take you on a captivating voyage into travel and public relations.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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Welcome to another exciting episode of "Business Class," the podcast that delves into the hidden stories and insights of the tourism industry. I'm your host, Stephen Ekstrom, CEO of Tourism Academy, and today, we have a remarkable guest, Kristin McGrath, the Executive Director of Visit Pasadena, the Pasadena Convention & Visitors Bureau. Kristin has had a fascinating journey, from studying art history to becoming a leader in destination marketing. Join us as we explore her path, her love for the West Coast, and the heart of her work in tourism.

Kristin shares her transition from Providence to the West Coast. She spent nine years in Providence and now can't get enough of the West Coast weather. However, she confesses missing certain East Coast delicacies like clam chowder, mussels, and oysters. Her journey to becoming an Executive Director, complete with supportive bosses, is truly inspiring.

Kristin's career in destination marketing began as a graduate with an art history degree. She had a chance encounter with someone from a CVB; the rest is history. She emphasizes the importance of making visitors feel welcome and having a memorable experience.

Kristin discusses the challenges she faces in staffing and operational decisions. She also reveals the greatest misconception about destination marketing. It's not just about fun and travel; it's about economic development and positively impacting the community.

Kristin shares her childhood aspirations of becoming a flight attendant or cruise director, inspired by "The Love Boat." She emphasizes the importance of laughter and enjoying the work while taking it seriously. She believes in sharing the unique aspects of a destination with pride.

In a lighthearted moment, Kristin shares an embarrassing professional story and reminds us to laugh at ourselves. She discusses her recent professional achievements and hints at the exciting adventures on her horizon.

Kristin reveals her quirky juggling talent and the humorous backstory behind it. This talent is a testament to her competitive spirit and willingness to embrace challenges.

Kristin's journey in destination marketing is a testament to the unexpected paths that life can take. Her passion for her work, dedication to welcoming visitors, and love for laughter make her a true asset to the industry. We're excited to see what her next big adventure holds.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

Support the show