Business Anchors (Dan Knowlton, Lloyd Knowlton)

One of the most common questions we get asked is, ‘How did you start working with household name brands like FIFA, Wahl Nestle etc?’ A big part of it comes down to our ‘Milking The Top 10% Strategy’ and in this Knowlton Nugget we explain exactly what it is. If you like what you hear, go & listen to ‘Episode 041 – How To Grow A Business From 1 to 10 People (Our Story)’. 

Imagine if you could start healthy habits that ensure you sleep an extra 2 hours per night, improve your productivity, give you more energy & focus, save money, reduce stress & make you happier. Well…you can! In this episode we share how we’ve started healthy habits that have helped us achieve all of the above. Sound too good to be true? It honestly isn’t & in this episode we reveal all.

If you’re intrigued by ethics & want to listen to an interesting debate about whether or not billionaires can be ethical, listen to this. Dan & Lloyd have opposing opinions on this topic & it gets a bit heated. If you’re interested in ethics & how your moral compass guides decisions in business, go & listen to ‘Episode 013 – Ethical Dilemas’. 

I want to let you in on a secret…we don’t just produce this podcast for fun (although we love doing it), it’s actually helped us generate hundreds of thousands of pounds of new business for our Marketing Agency. In this podcast episode, we open the bonnet & share our podcasting secrets, what we’ve learnt along the way & actionable steps you can take to start a podcast that generates a worthwhile return on investment for your company!

If you want a good old laugh at our expense, listen to this clip. Making mistakes like this have taught us invaluable lessons which have helped us improve and grow. They’re still cringey to remember though. If you want to hear more of the mistakes we’ve made along the way & what we’ve learnt from them, go & listen to ‘Episode 003 – Our Biggest Business Failures’. 

If you work in Marketing this is a must-listen. The Paid Ads landscape is changing & in this episode you’ll find out how & what changes you need to make to stay ahead of the game. There is going to be a monumental shift in paid ad campaign management & in this episode you’ll find out how we’re shifting our Agency’s focus to combat the change.

Learn how you can get the most out of any kind of negotiation with this mind-blowing negotiation tactic James Caan uses. It sounds crazy, but it makes total sense. If you want to learn more about how you can save time, money, effort & stress when it comes to working with other people, go & listen to ‘Episode 056 – How To Get The Most From Anyone You Work With’. 

If you want your videos to drive more leads, sales, engagement, or action in general, this is a must-listen. In this episode, we read through a recent script we wrote for a Knowlton video & breakdown why & how it is developed to drive action. There are so many value-nuggets in this, not just for script writing but for producing content in general. Enjoy!

Are you the type of person who sees something you want in life & goes & gets it? Or do you see what’s stopping you from getting the thing you want, & don’t bother trying? The story we share in this clip is from a Simon Sinek video about free bagels. It’s eye-opening. If you like what you hear & want to hear us talk about how we’ve used this mantra to win a significant amount of work from our competitors, go & listen to ‘Episode 023 – That time we had a fight with our competitors’. 

If you’re looking for a LinkedIn video strategy that is proven to generate sales, this is for you. In this episode, you'll learn the exact LinkedIn outreach video format we used to win a £50k project this week. You’ll even hear the audio from the video & a breakdown of why it worked so well so that you can test this out for yourself! 

A few years ago, Dan got frustrated with working every hour under the sun AND weekends. Lloyd & Dan worked together to come up with a time-management process to improve this. After implementing this process, Dan now rarely works weekends and gets way more done in the same amount of time. In this clip, we reveal that process. If you like what you hear, go & listen to ‘Episode 059 – Get More Done In Less Time: Time Management Hacks’. 

We recently had a deep-dive session with our Accountants to understand how we could use Tax Planning to save money. We were shocked at how much we could save (by making fairly simple changes). Everything we share in this episode is above board. This isn’t financial advice, we’re not experts, we’re just sharing what we’ve learnt from our Accountants. I know this episode sounds pretty boring, but any business owner or employee should listen if they want to save some money.

Rather than classing your competitors as ‘the enemy’, have you ever thought about building meaningful win-win relationships with them? Over the last few years, we’ve worked hard to form partnerships with other Marketing Agencies and some of our most lucrative clients have been recommended to us by our 'competitors'. How crazy is that!? If you like what you hear & want to hear us talk in more detail about how we win a significant amount of work from our competitors, go & listen to ‘Episode 023 – That time we had a fight with our competitors’. 

If you haven’t created a Marketing Comms Guide, you’re at risk of having inconsistent communication & messaging to the outside world! Creating this has been a game-changer for us & in this episode we break down exactly how we produced ours, so that you have everything you need to make your own.

If you want to stand out in your company or even have aspirations to start your own business in the future, this is a must-listen. In this conversation, Dan & Lloyd discuss what they would do if they wanted to get noticed & fast-track their Marketing career. If you like what you hear & want to get more tips around how you can be the top-performer in your company, go & listen to ‘Episode 052 – How To Do Better At Your Marketing Job’. 

Imagine if you could learn from some of the biggest mistakes someone else has made with their business growth journey so that you can fast-track your own business growth…Well, you can, by listening to this episode. From one change we made to how we send proposals that have made us £Hundreds of thousands, to wishing we’d used two amazing tools sooner which have been a game-changer for our business. This episode has it all!

One of the greatest lessons we’ve learnt about Marketing is to test, test, TEST! We always try to focus at least 20% of our Marketing efforts on testing a new Marketing channel/tactic/strategy. This strategy is certainly one of the stranger ones we’ve tested, but it worked incredibly well. If you like what you hear & want to hear more insights into how you can implement unique outreach strategies that generate revenue, go & listen to ‘Episode 021 – The weird Marketing strategy that generated 10 X ROI’. 

Practising gratitude is one of the best ways to increase your happiness, but how can you be grateful and also stay ambitious at the same time? I mean, we all want to ensure we’re fulfilling our full potential right? Well, this isn’t easy, but we’ve got all of the answers for you in this episode. Prepare to be motivated & inspired to grab today by the balls & take over the world (sort of).

This is one of the many lessons we learnt from the amazing ‘Agencynomics’ book written by Spencer Gallagher & Peter Hoole. If you like what you hear & want to hear more insights from the book that helped us double our revenue, go & listen to ‘Episode 047 – Agencynomics: How This Book Helped Us Double Our Revenue’. 

Looking to build deeper, more meaningful connections with your audience that will lead to an increase in sales & an even bigger love for your brand? This episode is made for you. If you don’t finish this episode with a brain full of creative ideas & (what feels like) a rocket up your ass motivating you to execute them, we’ll eat our (metaphorical) hat. This episode has some really interesting examples in it.

It’s a fact that as humans, we don’t like change. BUT…when you learn to embrace it, your entire existence can change for the better. I know this sounds a bit over-the-top, but honestly, it’s a game-changer. If you like what you hear, go & listen to ‘Episode 037 – Want To Be More Successful? Stop Resisting To Change & Listen To This’. 

If you’re tired of going month to month, not accurately knowing what your revenue will be, this episode (one of our most value-adding to-date) is for you! Over the years we’ve developed a system to predict our future revenue and, in this podcast, we’re sharing it with you. Notepads at the ready, this step-by-step, actionable podcast is about to blow your mind…

There’s a brilliant analogy which communicates the 4 ways people deal with stressful situations & you’re about to experience it in this fully immersive clip. Hearing this analogy is a game-changer when it comes to learning how to better deal with stressful situations. If you like what you hear, go & listen to ‘Episode 066 – How To Deal With Stress At Work’. 

If you have ambitions to work with global, household-name brands like FIFA or Wahl or Nestle (like we have), then this is the episode for you. We recently completed one of our most ambitious projects to date, teaming up with a household-name brand & a top-tier Netflix series & it got us thinking…Maybe our listeners will find it useful to hear the process we’ve gone through from working with small local businesses to much bigger global brands. In this episode, we reveal it all (step by step).

Is comparison the thief of joy? Does comparing yourself to others add or take away from your happiness and success? In this clip we reveal all. If you like what you hear, go & listen to ‘Episode 025 – Is Comparison The Thief Of Joy? This May Surprise You.’. 

Want to discover practical steps you can implement to effectively deal with high-pressure, stressful situations at work, from people who have dealt with high-pressure stressful situations at work? Listen to this. We (especially Lloyd) have had lots of experience in this area, from managing the safety of thousands of children whilst on trips across the country, to managing a car rental branch of 250+ cars & 10 staff whilst only being in a job for 7 months. You’ll hear about our meltdowns and the lessons we’ve learnt along the way. 

Pricing…How on earth do you decide what your prices should be!? Also, if you want to increase revenue, should you simply ‘double your prices?’ Listen to this nugget to get the answers. If you like what you hear & want to hear more insights about how you can develop your pricing model (based on our experiences & mistakes), go & listen to ‘Episode 051 – How The F Do You Decide Your Pricing In Business?’. 

If you ever feel like you have too much work to deliver and not enough time or resource, this episode will enable you to stop hating your life. A capacity planner will allow you to identify 1) If you have been given too much (or too little) work to do & give you data to present to your boss or 2) If the team you currently manage does (or doesn’t) have enough time to deliver the work you need to deliver. Not only that, all of this planning gives you advanced warning if you need to bring in extra resource OR if you have extra free time you can spend working ON your business. This was a game-changer for us.

Want to save time & improve the way you communicate? This little trick is a game-changer. If you like what you hear & want to learn more insights about how you can improve your communication, teamed up with funny/insightful stories sharing where we have got it wrong and the lessons we’ve learnt, go & listen to ‘Episode 044 – Communication: How To Stop Being Sh*t At It’. 

You’ve been lied to by some very influential Marketers and today is the day you discover the truth. Ok now you’re hooked with that over-dramatic first line, this is actually a really interesting podcast for anyone in the Marketing/Business world. We unpack some of the biggest BS we’ve heard and give reasons for why we think it’s BS (from our experience). Plus, we have some pretty insightful conversations about how we look at the Marketing & Business world. Enjoy!

Whether it’s the accountant you use, or the company who supplies your stationary, it’s so important to frequently review your suppliers to ensure you are getting the best service/quality possible. In this clip, we discuss how we engrain a culture of constantly striving for the best and looking for improvements in everything we do at Knowlton. If you like what you hear, go & listen to ‘Episode 064 – How The F Do You Convince Your Company To Work With A Good Marketing Agency?’. 

Looking to create more videos that generate new business opportunities? Listen to this. In this podcast we break down the video we produced that generated £70K of opportunities last week! There’s a combination of big-picture ways of thinking about Marketing and more granular tactics, tips and tricks. Enjoy!

It may sound pretty obvious, but when you provide evidence that you deliver on your promises, it convinces other people to invest in your product or service. In this Knowlton nug, we give examples of how we apply this in our business and the results it achieves. If you like what you hear, go & listen to ‘E70: The #1 Most Effective Marketing Strategy You Can Use To Drive Sales Today’. 

Ready to discover how Lloyd & I would market a brand new business and drive sales with minimal budget? In this episode, we chew the fat and get into some deep, insightful, strategic discussions. We also dissect Lloyd’s approach to buying gardening tools & how we would market to him which gets pretty meta. Prepare to listen to a bunch of great, low-budget Marketing ideas! 

Looking for tips & tricks to achieve your goals this year? In this Knowlton Nugget, we share our #1 goal setting hack, as well as details on what some of our own goals are this year. If you like what you hear & want to discover more tips to achieve success, go & listen to ‘Episode 077 – How To Achieve ‘Success’ In 2022 (Goal Setting, Habits, Accountability & More)’. 

Want to discover some amazing tools & techniques to help you come up with a boat load of TikTok ideas in no time at all? On average, TikTok’s 1 billion users spend 45 minutes a day on the platform which is mental. In today’s episode, we share some practical tips & tools you can use to come up with 100+ TikTok trend ideas in 15 minutes. So, get ready to overcome that creative block and turn into a TikTok content machine.

The most successful people in any company are the ones who are willing to share and implement their crazy ideas. In this Knowlton nug, you’ll discover the power of being confident enough to share crazy ideas & an activity we do at Knowlton to enable our team to share their craziest ideas. If you like what you hear & want to discover more tips to progress your career & improve your Marketing knowledge, go & listen to ‘Episode 046 – We’re Calling Out Your Marketing BS’. 

Want to discover some of the less well-known LinkedIn strategies we’re using to drive lots of new B2B business for our Agency? How about some of the additional tools & resources we use to keep up to speed with LinkedIn’s latest features? If you’re nodding along, give this bad boy a listen. We really do give everything away to you guys! 

‘Networking’ sounds like another wanky business buzzword (and it is), think of it as ‘relationship building’. Relationship building is a key part of driving sales and in this clip we share our approach to ‘networking’. If you like what you hear & want to discover more tips to get the most out of networking, go & listen to ‘Episode 053 – The Non-Wanchy Guide To Networking’. 

Want to hear the carefully selected 10+ best bits from the last 100 Business Anchors episodes? From the best-ever advice we’ve shared on the podcast, to the stories that have made us belly laugh, to life-changing business lessons. This episode really does have it all! Oh and if that’s not enough, we’re giving away 100 Business Anchors Mugs AND we have a HUGE announcement. Enjoy!

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Sometimes, one small mindset shift can have an astronomical impact on your life. For us, the mindset shift we speak about in this Knowlton Nugget did exactly that. Maybe it could do the same for you? If you like what you hear & want to discover more life-changing business advice, go & listen to ‘Episode 057 – Life-Changing Business Advice We Wish We Had When Starting’. 

After going ‘viral’ on TikTok a number of times, we’ve learnt a lot about the platform. In this podcast, we break down 5 of the key lessons we’ve learnt on our TikTok journey. If you’re looking for actionable tips & tricks you can implement to help you go viral on TikTok today, this is the episode for you!

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Linkedin is a vital tool for anyone trying to succeed in the business world, but sometimes it's made out to be more complicated than it needs to be. There are four key pillars to building your personal brand on LinkedIn that Dan and Lloyd discuss here. If you like what you hear & want to start your journey on LinkedIn, go & listen to ‘Episode 075 – The 5 Most Effective Marketing Strategies We’ve Ever Used'
 

We've been generating B2B leads for our own business and our clients for years and we've learned a lot along the way! Wouldn't you love to receive a new business lead from a senior decision-maker in a business with £8 billion turnover, with 30,000 employees? We're talking through the steps we take to attract leads just like this in today's episode.

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Is Advertainment just a buzzword? Or is it an underutilised strategy in the business world? Advertainment focuses on what your customers want to see on social media first, before trying to sell to them. Entertaining your audience could gain the attention of your target market. If you'd like to hear more about how Advertainment can be used to attract new customers and more income for your business check out Episode 069 - Marketing 2.0 Forget Everything You’ve Ever Learnt About Marketing.

It's always challenging running a business, and one of those challenges is balance. Balancing planet Vs profit is a massive challenge!
Whether you're a leader in sustainability or you're a person just trying to do your bit and take small steps to look after this rock we call home, we hope you'll learn from our business journey in today's episode.

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This simple shift in the way you ask for something is guaranteed to increase your win rate. Whether it’s asking to be on someone’s podcast, collaborating with an influencer, asking for a job, or a pay rise or LITERALLY ANYTHING, try this. If you like what you hear & want to hear more insights about what you can do to become an influencer in your industry, go & listen to ‘E62: The Non-Wanchy Guide To Becoming An ‘Influencer’ In Your Industry’. 

Dan’s away on paternity leave so we just have Lloyd Knowlton in your ears this week.

“He’s rubbish anyway” - Lloyd Knowlton.

In this episode, Lloyd shares his unique views on how to be a stress-free moral business owner. Impossible right? Wrong!

Lloyd discusses his strategies of how "making yourself redundant" and spending your money in the right way can massively improve your mental state. Bring your tissues, he’ll have you questioning what truly makes you happy.

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This analogy will instantly put things into perspective when it comes to figuring out how to effectively deal with stress. If you like what you hear & want to hear more tips like this, go & listen to ‘E66: How To Deal With Stress At Work’. 

Want to discover how you can implement the ‘milking the top 10%’ strategy to attract more of your ideal clients? Wondering what business we would start right now if our #1 objective was to make money? Maybe you’d like to hear our suggestions for the first steps you can take to make your business more sustainable? This episode is jam-packed full of useful answers to interesting questions from you, the Business Anchors community. Enjoy! 

This is so, so simple (and logical). BUT…It’s highly effective and you’ll kick yourself if you haven’t been doing this to prevent imposter syndrome & self doubt. If you like what you hear & want to hear more tips like this, go & listen to ‘E65: How To Overcome Imposter Syndrome & Self Doubt’. 

The advice shared in this episode helped us increase views by 507% & watch time by 319% in 30 days. Social media platforms leave clues. And when every social media platform is leaving the same clue, Marketers should really take note. That is happening with vertical video right now. If you create content or use social media at all, it’s vital you listen to this episode. This is honestly one of our best episodes for a while. 

Starting a business isn’t for everyone. Most businesses fail & if you don’t truly understand WHY you are starting the business, or have enough of an interest/passion for that business, it’ll be very difficult to put in the work required to make it a success. If you like what you hear & want to learn the actionable steps we would take to go from employee to business owner, go & listen to ‘E76: How To Go From Employee, To Business Owner (Step By Step Guide)’. 

Implementing these processes has quite literally doubled our profits in the last year. This value-packed episode will walk you through the specific processes we’ve implemented with guidance on how you can do the same. This is probably one of the most value-adding podcasts we’ve ever produced. Listen, take note & more importantly…take action! 

Yes, you read that right. From a Marketing perspective, talking the talk is just as important as walking the walk. If you’re not proactively talking about the great work you’re doing or the great products you’ve developed, then you’re missing a trick! If you like what you hear & want to learn how we effectively ‘talk the talk’ to drive hundreds of thousands of pounds of new business, go & listen to ‘Episode 040 – How We Made £Hundreds of Thousands from a Tiny Podcast Audience’. 

The unsexy reality of running a business is nothing like the glamorised ‘£600K in year 1’, or ‘scaled from 1 - 10 employees in year 1’ posts you see on social media. It takes years. Literally years of consistently working hard, making mistakes & learning to achieve any level of success. Prepare yourself for some home truths! If you run a business or have ever considered running a business, this is a must-listen! 

Are you tired of feeling like you never have enough time to do what you must to win at life? Delegation is the answer & in this clip, we reveal how it’s changed our lives. If you like what you hear & want to learn the tips & tricks we use to ensure we have a healthy work-life balance, go & listen to ‘E63: How The F Do You Balance Work & Home Life?’. 

We recently got publicly called out for greenwashing & we wanted to take the opportunity to share the backstory, our response & also do an episode all about greenwashing. In this episode we talk about what greenwashing is, we share examples from some very well-known brands & also provide actionable advice to help you avoid greenwashing. 

Do you want to be more successful? Of course you do. In this clip, Dan & Lloyd reflect on one of the main factors influencing their success to date. If you like what you hear & want to learn more actionable steps you can take to be more successful, go & listen to ‘E67: How To Be More Successful Starting Today (Actionable Advice)’. 

‘My company is boring, no one will be interested in what we have to say on social media’ <<< WRONG! In this episode, we’re going to explain why & share how you can create content that your audience will love, no matter how boring you are. Some of the case studies we discuss from traditionally ‘boring’ companies have generated new business opportunities worth £1M+ which is crazy! 

In January 2022, we made some marketing predictions for the year. Were we right though? If you want to hear what our predictions were, go & listen to ‘E78: Social Media Predictions For 2022 (Insights from 70+ Marketing Leaders)’. 

If you want to justifiably charge more, you need to demonstrate how you’ve added value for your customers. You could increase value in a tangible way e.g. making your product with higher quality materials OR you could increase the ‘perceived value’ of what you offer. Rory Sutherland says that increasing the ‘perceived value’ can be just as effective as increasing the tangible value. A higher perceived value = people are willing to pay more. In this episode, you’ll find out exactly how to implement all of the above (plus some amazing examples). 

Why do Marketers over-complicate everything? We use too much jargon when really, having a logical, simple approach to marketing is one of the most effective ways to get the best ROI. Dammit. I did it again. Sorry, ‘Return On Investment’. If you want to hear tips to ensure you can avoid a Marketing Agency Catfish, go & listen to ‘Episode 048 – How To Spot A Marketing Agency Catfish’. 

If you’re looking to improve your Marketing results, based on evidence & data, this is for you! In this episode, you’ll learn about 5 psychology studies, their findings & how you can implement these insights to improve your Marketing results.

Want to improve your sleep? These tips will blow your mind. Lloyd is brilliant at sleeping (and not by accident). If you want to learn how he consistently gets 8+ hours of quality sleep, listen to this Knowlton Nugget. If you want to hear more healthy habit tips, go & listen to ‘E81: How To Start Healthy Habits That Make You Happier’. 

If you’re looking to learn the action steps we are taking (and you should too) to recession-proof your business, this is a must-listen! With energy prices rising and The Bank of England warning the UK will fall into recession as it raised interest rates by the most in 27 years, it’s vital businesses take action to prepare for the storm.

2 years ago we started our podcast (Business Anchors) as an experiment. Today, almost all of our new customers mention Business Anchors. If you want to hear more podcasting tips we've learnt along the way, go & listen to ‘E82: How To Start A Podcast Your Audience Will LOVE’. 

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If you’re not putting a lot of attention into attracting & retaining long-term clients, you are missing out BIG time! It can cost 5 X more to attract a new customer than it does to retain an existing one AND increasing customer retention rates by 5% increases profits by 25% - 95% (according to research done by Frederick Reichheld of Bain & Company). In this podcast, you’ll learn the specific steps we take to do exactly what this podcast says on the tin + lots of examples including a £200K case study from a client that has been with us for 5 years.

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Understanding how to effectively use ‘empathy’ as a Marketing tool is vital if you’re looking to get the best results & stay ahead of your competitors (especially with the oncoming recession). Listen to this week’s Knowlton Nugget to find out how! If you’re interested in listening to the full episode that this clip came from, check out ‘E83: Paid Ads Are Dying (Everything you need to know)!’. 

This IS NOT a preachy podcast about how terrible alcohol is & why you should give it up forever. We drink alcohol & enjoy it. But since the beginning of 2022, we started ‘having breaks’ from alcohol and it’s been a serious game-changer for us. If you’re looking to hear an honest insight into the benefits & drawbacks of ‘having breaks’ from alcohol, this is a must-listen.

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One of the most difficult parts of producing great Marketing videos is getting inspiration & coming up with brilliant ideas in the first place! Well, in this clip you’ll find out exactly how we do it. If you’re interested in listening to the full episode this clip came from, check out ‘E84: Video Script Writing Secrets: How To Make Better Videos’. 

If you work in B2B Marketing or just want to learn more about how to use LinkedIn Ads to generated leads from senior decision makers, this is a must-listen. We recently generate a B2B contract worth £1 million for a client via a LinkedIn Ads campaign & we reveal everything we’ve learnt in this episode. Strap yourself in & get ready for a value-packed 40-minutes of LinkedIn insights & tips.

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With every major platform adapting to vertical content, Dan and Lloyd are going to discuss the key benefits of changing with the times. You’ll hear about the ways that platforms are rewarding content creators for embracing the change, and the startling data from only a month of Knowlton taking a vertical first approach. For more on the benefits of vertical video, check out ‘E106: How & Why Every Marketer Should Implement A Vertical Video First Approach (Backed By Data)’.

If you’re wondering what a creator-led business is, or if you're interested in how they are outperforming traditional business models, this episode is for you! In a world where influencers are influencing the masses, we're taking a deep dive into what it takes to run a successful creator-led business.

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In these financially uncertain times, the ability to predict your revenue is more valuable than ever. Fortunately, we're here to help! You'll hear about five simple, actionable steps to help you generate predictable revenue for your business.

If you're interested in listening to the full episode this clip came from, check out 'E91: How To Start Generating Predictable Revenue Today'.

THE most important thing any marketer or business owner can do to drive revenue is…create an effective content ecosystem! Think of a content ecosystem like baking a delicious cake. If you have all of the right ingredients & combine & cook them in the correct way, you have a delicious cake. It’s the same with your content. If you have all the right content, distributed in the right places, in the right way, you’ll guide your customer through the perfect journey to becoming your customer. In this podcast, you’ll learn exactly how you can create your own content ecosystem (plus a real-life example of exactly how we do it).

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In this week's episode, we take a deep dive into professional business relationships and why they’re vital for a successful career.

We also share with you how some of our biggest opportunities have come around from relationships we have built in the past and how important it is to consider the types of people you a creating a relationship with.

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Working with customers all over the world is THE best way to recession-proof your business (amongst lots of other benefits). We've worked with customers from all over the world including America, Australia, India, Dubai, Bulgaria & more. In this podcast, we share actionable strategies & steps you can implement to attract new international customers. There is TONS of value in this!

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If you're a Marketer who wants to do the best job possible in your role, this is a must-listen. We recently hired a new Marketing Manager & created a comprehensive 'Marketing Manager Bible' to support them to do an amazing job. In this episode, we talk through that guide & share tons of tips & advice along the way.

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If you want to grow on LinkedIn, you have GOT TO listen to this episode which unpacks Richard van der Blom's 57-page LinkedIn Algorithm report. It's unreal & hands down the best free 'LinkedIn Guide' we've ever seen. It's also backed by data (10K posts analysed). In this episode, we share the biggest takeaways from the report & actionable ways you can implement them.

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With a recession looming & marketing budgets being cut, this is the perfect opportunity to optimise your marketing strategy & fine-tune how you invest any marketing resource you have. In this episode, you'll gain tons of practical tips & strategies you can implement to get the best results possible from a tight marketing budget. Notepads at the ready!

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34 of the world's leading experts have come together to define 10 key social media trends for Talkwalker's 93-page Social Media Trends 2023 Global Report. And guess what...2 of your favourite Anchors have picked out the most interesting parts to discuss with you in this episode. If you work in the wonderful world of social media, you better bloody listen to this!

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Want to discover the best Marketing tools, Apps, reports, email newsletters, podcasts & more that will help you smash your marketing goals out of the park in 2023? This Marketing Manager cheat sheet episode is a must-listen. We've collated all the best resources that we love & use in one handy place just for you!  Enjoy!

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If you're looking for a practical process you can go through to set your goals for 2023, this episode is a must-listen! This is a slightly different episode to normal as Lloyd walks Dan through the goal-setting exercise LIVE. Listen along & go through the exercise yourself to ensure you're ready to achieve your wildest goals in 2023!

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Fast-track your Marketing success in 2023 by learning from the biggest lessons we learnt in 2022. From discovering a content medium that increased views by 507%, to a small change in habits that enabled us to break all previous growth records at Knowlton. There are tons of useful nuggets of Marketing advice in this episode. Enjoy!

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Looking to learn from some of the life-changing books Lloyd read in 2022? From comedians' autobiographies to powerful self-development books there really is something for everyone in this episode. Discover the key takeaways from these incredible books & also tips to help you get more into reading this year!

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Yes, we know 'changed my life' sounds dramatic, but it's true! Both of us invested in a Whoop (fitness tracker) last year & it's made us healthier & more happy than ever. We now have incredibly in-depth data showing how our body is performing & useful insights to help us improve over time. 'What gets measured gets done' <<< This is true in business and for your health! Listen to this episode to hear how investing in a fitness tracker changed our lives for the better & how it can do the same for you!

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ChatGPT hit 1 million users in 5 days and some of it's use-cases are mind-boggling. This week we share the innovative use-case examples to help marketers & business owners save tons of time, alongside 5 other AI tools that are insanely powerful! Prepare for your mind to be blown at the power of AI!!

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If you want to learn how to use LinkedIn to drive B2B sales, this is a must-listen. In this episode, we don't share your bog-standard LinkedIn tactics. Oh no, you get the tactics that no one is speaking about. These tactics have helped us generate £Millions in revenue for our clients (and us). Notepads at the ready!

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Lloyd (Business Anchors Co-Host) went from miserably underperforming at school, to becoming Knowlton's uber-successful CEO (he'd hate me if he saw I'd written this muahahaha). He now leads a team of young Marketing creatives who have generated £Millions in trackable revenue for some of the world's leading brands. How the F did he do it? More importantly, what tips & insights does he have that will help you!? Well, this episode is full to the brim with actionable takeaways to help you turn your life around & create overperforming teams!

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Want to discover how you can 25X your revenue in 5 years like we did? Well, we've broken down the 10 boring business processes we implemented that helped us do exactly that. Don't be fooled, this episode is bursting with actionable insights to help you grow revenue & attract new customers.

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There is A LOT of BS in the Marketing world, it's the bloody wild west! Have no fear, Dan & Lloyd are here...to unpack the bollocks. In this episode, we break down 5 of the biggest lies you've been told. We laugh so much in this episode, it's a corker!

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Discover actionable TikTok strategies to help you generate millions of views , based on a real-life Knowlton client case study. Yes, we know views don't pay the bills, but they're an essential part of a marketing strategy to get in front of your ideal customers. Prepare yourself, this episode is oozing with lots of TikTok tools, tactics & tips. Enjoy!

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If you're not embracing AI in your business/career NOW, you are going to get left behind. I'm serious. This isn't clickbait. Listen to this episode to take the first step in your AI journey & hear examples of how we are embracing AI within our business & how this is helping us overtake our competitors.

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Want to discover the products & services you can invest in that can 25X your revenue in 5 years like us? Well, we've broken down the 10 most important products & services we bought that helped us achieve exactly that! One of them only cost £10!

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If you're looking to overcome the most common challenges founders face, this is a must-listen. In the episode Dan & Lloyd break down the 10 most common founder challenges & their experiences of overcoming them. This is jam-packed with interesting/funny stories.

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Get ready for Part 2! If you're looking to overcome the most common challenges founders face, this is a must-listen. In the episode Dan & Lloyd break down the final 5 most common founder challenges & their experiences of overcoming them. This is jam-packed with interesting/funny stories.

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'Staying ahead of the curve' sounds pretty wanky, but it's vital if you want to stay ahead of your competitors. Without blowing our own trumpet (toot), this is something we're really good at. In this episode, we dive into examples of how we've continued to innovate since 2017, plus we share our secrets & advice on how you can too!

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On today's episode we share our 'secret Marketing sauce' that we have used to attract & work with some of the biggest brands in the world (BBC, Wahl, Sunny D, Citibank, Boston Consulting Group & more). Hear the cringe story about our first experience of selling our services, learn about brands that are brilliant at making people enjoy the process of being sold to, and gain valuable insights and advice on how to make your customers LOVE your Marketing & your brand.

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Do you want to discover the system we have implemented into our business that has helped us 25X our revenue in the last 5 years? The Entrepreneurial Operating System is what we're talking about & it's bloody brilliant. There are SO many amazing nuggets of value & lessons that we've learnt from this system & in this episode we reveal all (plus we share lots of examples of how we are using it).

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