Building your Brand (Liz Mosley)
Explorez tous les épisodes de Building your Brand
| Date | Titre | Durée | |
|---|---|---|---|
| 16 Aug 2023 | Summer Mini Series 6: Success through Strategy with Alice Benham | 00:12:56 | |
Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. In this bonus episode I chat with business and marketing strategist, podcast host, and monochrome enthusiast, Alice Benham! Alice is passionate about helping business owners to develop and implement the strategies and we chatted about that in today's mini-episode. Don't forget to check out Alice's podcast and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 24 Jan 2024 | Lessons We Learned The Hard Way In Business | 00:31:14 | |
In this episode, Hannah and I share the things we've learned the hard way while running our businesses. From inefficient manual tasks that could have been automated, to the importance of setting clear boundaries with clients and learning to trust your gut. This is an honest and funny episode from two imperfect business owners! Episode highlights: 02:31 Importance of Communication in Business 04:28 Dealing with Difficult Clients 09:09 The Importance of Branding and Logo Design 15:04 The Power of Reusing Content 16:54 The Art of Selling: Regularly Telling People What They Can Buy 20:20 The Magic of Automation in Business 24:57 Setting Boundaries with Clients Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! | |||
| 05 Feb 2025 | The Highs and Lows of Hosting a Digital Event with Anna Dower | 00:43:15 | |
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Today's episode is with my good friend Anna Dower, co-host of the brilliant online event, The Designer Boss Summit. We chat about the impact hosting a successful digital summit has had on her business, the highs and lows of what it's like, and how she's built a thriving community. Key Takeaways:
Episode Highlights:06:18 - The genesis of the Designer Boss Summit 09:50 - The challenges of working with speakers 14:47 - Staying true to your values and not getting distracted by what others are doing About the Guest:
Mentioned in the episode:
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ) If you enjoyed this episode please leave a 5* rating and review! | |||
| 06 Dec 2023 | What I learned from my most profitable year yet! | 00:22:15 | |
As we're nearing the very last Building Your Brand episode of the year I've squeezed in a solo episode! This one is a little bit more personal as I reflect on 2023 and how it's been both exhausting AND my busiest year yet. It's really easy for us all to constantly look forward to our goals and feel frustrated we haven't yet reached them so I hope this episode helps you look back to see just how far you've come over the past twelve months. When I think back on 2023 I think my overall feeling is exhaustion. But I also had my most profitable year and worked with some amazing clients and brands too. And of course this podcast, my newsletter and Instagram have all been a highlight! If you need a reminder of how far you've come, this is the perfect episode. Check out Adobe Express featured in today's episode. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 26 Apr 2023 | Making the most of your brand photography with Anna Considine | 00:41:29 | |
Get a notepad and pen for this episode because I guarantee you'll have a long list of things to do after you listen! Today I chat with photographer Anna Considine who shares some absolutely genius ways you can use that folder of brand photography images beyond your about me page. From using your images to getting PR for your biz to giving your newsletter a glow-up Anna's achievable tips more than proved how valuable brand photography is to your business. If you need a little boost of gentle motivation this is the perfect episode. Connect with Anna on Instagram. Connect with me on Instagram or learn more about my work here Referenced in the episode: Check out Birmingham Design Festival featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 24 May 2023 | Nurturing your business and personal finances with Talia Loderick | 00:48:08 | |
In today's episode, we dive deep into the topic of money and how our business and personal finances are inextricably intertwined so I'm thrilled to have money coach Talia Loderick on the podcast to discuss the role of our emotions and beliefs in money-related behaviors. We cover a wide range of money struggles faced by individuals and business owners, and Talia provides practical advice on managing finances in a kind and holistic way. I found the conversation incredibly helpful, and I believe you will too. If you're seeking guidance on understanding your money mindset and finding a compassionate approach to money management, this episode is perfect for you. Don't forget to check out Talia online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thank you to today's episode sponsor Flodesk (affiliate link) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 20 Dec 2023 | Intentionally Creating a Disruptive Brand with Rachel Harris (Accountant She) | 00:50:30 | |
I often seek out guests who are doing things a little differently because I think it's so important to show there's not just one way to do things. Today's guest is an award winning content creator, speaker, accountant and founder of accountancy firm Accountant She Rachel Harris. Rachel shares her journey of taking social media by storm, building her successful personal brand and co-running the fastest-growing accountancy firm in the UK with her husband. She discusses the strategic approach she took to brand and content development, along with the importance of personal branding in reaching the right audience and potential employees. Rachel also highlights the importance of core values in creating a brand culture and driving a business. It's a really motivating episode which gave me so much food for thought and I hope you'll feel the same! Check out Adobe Express featured in today's episode Episode highlights: (03:08) The Growth of Rachel's Accountancy Practice This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! Don't forget to check out Rachel online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.
| |||
| 12 Oct 2022 | Preparing your biz for busy periods with Jo McCarthy | 00:47:05 | |
When it comes to planning, opening and growing an online business Jo McCarthy knows her stuff. Which is exactly why I had to talk to her about how online shops (and service based businesses!) can start to prepare for busy periods in their business. In the episode Jo shares how we can start gleaning data ready for busy periods right now, and why understanding what we need to support our energy is so important. If you're disorganised or worried about getting out of your depth when sales pick up this is the episode for you. Visit Jo's website: www.firain.com/work-with-jo-at-firain | |||
| 03 May 2023 | Overcoming the fear of being yourself online with Meg Lewis | 00:50:37 | |
In this episode, I interview Meg Lewis, a designer, and educator who runs the studio The Meg Lewis Fun House, teaching workshops on personal branding, finding your style, and portfolio strategy. Meg chatted with me about building an authentic and impactful brand around your personality and style and how that can help to make the world a happier place. We discuss professionalism, dealing with negative comments online, and having a positive impact on the world. If you want your brand to feel more 'you' but don't know where to start this is the perfect episode. Don't forget to check out Meg's online and follow them on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Birmingham Design Festival featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 14 Sep 2022 | Sales funnels simplified with Menekse Stewart | 00:42:50 | |
If you've ever wanted to understand what a funnel is and how it fits into your sales and marketing this episode, with returning guest Menekse Stewart, is a must listen. In less than an hour we dive deep into sales and marketing funnels, how we all use them (even when we don't realise we are) and the difference between a value driven marketing funnel vs. a 'skeazy' one. Alongside really practical marketing tips Menekse gives all you small business owners a much needed boost of confidence to start implementing sales and marketing funnels that align with your values. Referenced in the episode: - The importance of your logo with Made by James - Getting to grips with email marketing with Menekse Stewart
| |||
| 16 Aug 2021 | E20: Making the most of Pinterest for your business with Sahar Twesigye | 00:45:31 | |
Sahar is a Pinterest Marketing and Business Strategist who’s on a mission to help impact driven women grow profitable businesses without sacrificing family. After launching her wellness blog, Earth and Spoon in 2017 she was frustrated with the lack of traffic and decided to test drive Pinterest. Within 90 days, she increased her traffic by 300% and reached over 2 million monthly views on the platform a year later. In this episode we talk about: What sort of content you should be sharing on Pinterest Why it is not a social media platform About her business and how it has grown and how she invested in her learning What to do and what not to do when it comes to Pinterest Why Pinterest is the platform for introverts Find more about Sahar at her work: Get Sahar's 7 Proven Pinterest Strategies You Need to Know - Free 30 Page Handbook To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 07 Aug 2024 | Mastering the Art of Podcast Pitching | 00:20:00 | |
Leading nicely on from last week's impromptu chat about how to be a good podcast guest, this week is all about crafting effective podcast pitches. Along with some personal experiences from both receiving and making pitches, I have some really practical tips on how to craft the perfect podcast pitch so enjoy! Episode highlights: 01:13 Early Podcast Pitches and Lessons Learned Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 26 Jun 2024 | Embracing Creativity in Everyday Business: A Chat with Ben Tallon | 00:44:22 | |
I've talked before about creativity and the importance of experimenting in your business, and it's something I've prioritised in my own work. So today's episode with illustrator and creative explorer Ben Tallon is a real treat as we dive into the multifaceted nature of creativity. We explore how creativity isn't limited to traditional artistic endeavors and Ben shares his journey of 16 years as a freelance illustrator and his passion for creativity in various forms, from setting up music companies to podcasting. We also talked about the importance of creativity in daily activities, how adversity can spur creative growth, and the potential impact of AI on the creative industry. If you want practical tips on how to nurture your creative spirit in everyday life, you'll love this episode. Episode highlights: 04:05 Defining Creativity Beyond Artistry 06:21 The Role of Creativity in Problem Solving 21:21 Reconnecting with Childlike Imagination 29:32 Balancing Work and Play Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Ben online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 17 May 2023 | Mastering the art of consistent income with Jeremy Mura | 00:40:27 | |
Trying to generate consistent income is what we all want for our small businesses and it's something I've been strategically focusing on over the years so it's the perfect topic to delve into on the podcast. In today's episode, I chat with Jeremy Mura, an award-winning logo and brand designer, YouTuber, and creator who generously shares how he's built his wealth through really diverse income streams. Jeremy shares valuable insights on why diversifying income is important and offers practical tips for those who are just starting out too. If you're looking to expand your income streams and gain valuable advice from someone who's already done it, this episode is a must-listen. Referenced in the episode: Don't forget to check out Jeremy online and follow him on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thank you to today's episode sponsor Flodesk (affiliate link) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 18 Dec 2024 | From Chris Do's Podcast to Adobe Max: My Year of Growth with Hannah Isted | 00:20:20 | |
Welcome back to the last Building Your Brand episode of 2024! In this episode, friend of the podcast Hannah Isted interviews me. In a casual chat between Liz and Hannah, we reflect on the highs and lows of 2024. If you want a reminder to reflect on your year, this is the episode for you. Episode Highlights:
Mentioned in the episode:
Key Takeaways:
This episode was written and recorded by Liz Mosley and produced by Lucy Lucraft (http://lucylucraft.co.uk ) If you enjoyed this episode please leave a 5* rating and review! I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! | |||
| 10 Jul 2024 | How to Make the Most of Networking Events with Ange Lyons | 00:44:28 | |
Today on the podcast, I'm chatting with Ange Lyons, a brand and marketing graphic designer with 12 years of freelancing experience. I've follow Ange for years and recently met her at a networking event so I knew it was the perfect topic to talk to her about. Ange is known for her excellent networking skills and community involvement and in this episode, she shares really insightful tips on authentic networking, the benefits of being part of communities, and advice on overcoming the common dread associated with networking. We discuss in-person versus online networking, budgeting for networking, and the impact of networking on business growth and personal confidence. Ange also highlights some of her favourite (and least favourite!) networking experiences. Episode highlights: 04:20 The Reality of Networking Events Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Ange online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 17 Jan 2024 | How to start a challenge with Hannah Isted | 00:22:10 | |
You all know I LOVE a challenge and so does Hannah, so in this episode of our mini series we discuss why. We chat about the various challenges we've tried and how they've impacted our businesses, even when we've given up! From boosting creativity, growing a skill and making habits stick we want to show you how fun setting a challenge can be for your business (or yourself!) If you want to join us in setting a challenge, drop us a DM on Instagram so we can cheer you on! We've also created a new challenge which you can join in with - we are going to do talking stories on Instagram every day in February to be more visible and help people get to know us. If you want to join us and get 29 prompts - sign up here. Highlights: 01:08 Discussing Past Challenges and Their Impact 03:28 The Rejection Challenge and Its Outcomes 04:51 Exploring Future Challenge Ideas 06:42 The Science Behind Habit Formation and Challenges 14:03 The Fun Aspect of Challenges and Community Building Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! | |||
| 14 Feb 2024 | The role of branding in business efficiency with Rebecca Aning-Brown | 00:35:10 | |
So many of my clients small businesses come about in the most interesting way so today I want to share how Rebecca Aning-Brown went from medicine to running her own successful flower farming business, Silver Grey Foliage. I've worked with Rebecca for two years now, collaborating on a wide range of branding projects and we've developed a really great working relationship so I wanted to pick her brains on her journey. We discuss the evolution of her business, her investments in professional branding, photography and a website, and the impact they had on her business as well as how she chooses the people she works with. If you'd love an insight into how branding practically impacts your business this is the perfect episode to dive into! Episode highlights: 02:53 The Importance of Photography in Business 04:12 Choosing the Right People to Work With 16:43 The Importance of Strategic Investments 19:20 The Role of Branding in Business Efficiency 26:36 The Impact of Authentic Marketing Referenced in the episode:
Thanks to iStock for sponsoring this episode. Don't forget to check out Rebecca online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 27 Mar 2024 | Small Business Marketing Made Simple with Hannah Isted | 00:42:22 | |
It's the return of friend of the podcast and newly published aurthor Hannah Isted! As her friend, I am so proud and as a podcast host I can't wait to talk about the process of writing a book because it's something I know lots of you want to do too. In this episode we talk all about how Hannah applied her inimitable style of breaking big things into small, manageable chunks and how she used that to write a book AND deliver it to the piublishers early! It's not all about writing a book though because we talked about how marketing your business can be done in a way that truly works for you (in ten minutes a day, of course!) Episode highlights: 03:44 Realistic Expectations: Strategies for Achievable Consistency 18:25 Accountability and Mindset: Finding Support and Overcoming Blocks 25:41 The Power of 10-Minute Marketing 32:22 Leveraging Challenges for Skill Improvement 34:15 The Journey to Becoming a Published Author Mentioned in the episode:
Thanks to Adobe Express for sponsoring this episode. Don't forget to check out Hannah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 14 Jun 2023 | Unleashing your profit potential: Catherine Erdly's guide to retail success | 00:54:23 | |
For those of you who've been around a while, you'll know that before I focused solely on branding I used to run a stationery shop alongside my full-time job, selling at markets on weekends so I know just how hard running a product-based business can be. I'm really excited to share today's episode with retail expert, author of Tame Your Tiger and Resilient Retail founder Catherine Erdly who joined me to talk all things retail. We explore the hurdles that can consume product-based businesses if not addressed effectively. Even if you don't run a product-based business, there's plenty of thought-provoking advice in this episode that I found really helpful and hope you do too. If you're a business owner keen to take charge of your profit this is a great episode to get stuck into. Referenced in the episode: A big thank you to today's episode sponsor Flodesk (affiliate link) Don't forget to check out Catherine Erdly online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 15 Jun 2022 | Market your business 10 minutes at a time with Hannah Isted | 00:48:33 | |
In this episode I am chatting to Hannah Isted from Hi Communication who is all about making marketing as simple as possible for small business owners. I have benefited so much from her encouragement and support and so wanted to chat to her about ways to make marketing seem less overwhelming when you don't have the budget to outsource it to a team. We chat about: How to work out where is the best place to invest your time when it comes to marketing Why she loves email marketing and how she makes it work for her Lots of tips for repurposing content How to make marketing easier for yourself The diagram that Hannah talked about making
See more from Hannah:
| |||
| 19 Feb 2025 | The One Thing Missing From Your Brand: Discover the Magic of Storytelling with Hilary Salzman | 00:54:42 | |
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Welcome to another episode of Building Your Brand! Today, I welcome Hilary Salzman, a brand storytelling expert and coach. Hilary shares her insights on the importance of storytelling in building a successful brand and provides practical tips on how to craft compelling narratives that resonate with your audience. Key Takeaways
Episode Highlights
About the Guest Hilary Salzman is a brand storytelling expert who helps entrepreneurs and business owners clarify and communicate their brand messages through compelling narratives.
End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! | |||
| 08 Mar 2023 | When closing a business is a success with Rosie Davies Smith | 00:37:06 | |
Our markers for business success vary and evolve as our lives change. But we rarely stop to think about how our failures can also be a marker for success. Today I talk to PR Dispatch founder Rosie Davies-Smith about how closing her first business led to the success of her second and all the feelings that were brought up. If you've ever worried about your own business decisions this is the perfect episode for you. Referenced in the episode: Thanks to today's sponsor Thrivecart (aff link) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 08 Nov 2023 | Culture is your brand's cornerstone: Lessons from HR consultant Katie Elliott | 00:34:57 | |
I love finding new ways to talk about branding and different aspects of it that I haven't covered before so in today's episode I'm chatting to Katie Elliott, an HR consultant who loves working with startup, micro and indie businesses. We chat about the culture of your business and how caring for your staff (or yourself if you're a solopreneur!) is part of building a strong and successful brand. Honestly, I love this topic and it was so interesting to chat to Katie about it. Katie also has a freebie that she's created called a Business Owner's Guide to Company Culture. I really hope you enjoy the episode and head over to Instagram and let us know what you think and let's carry on the conversation. I always love to hear from you. Check out Flodesk featured in today's episode Don't forget to check out Katie online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 20 Sep 2023 | How your fear of failure is impacting your business with Marc Thomas | 00:45:02 | |
Today I chat with Senior Growth Marketer at Podia, Marc Thomas about my favourite topic, failure! In the episode (which was recorded IRL in a podcast studio) Marc opened up about his journey with failure and he shared some really practical tips on how to use it to move forward. It was such an interesting discussion which I found incredibly comforting as well as useful and I hope you enjoy it as much as I did. Check out Marketing Magic featured in today's episode Don't forget to check out Marc online and follow him on LinkedIn. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 03 Apr 2024 | Design, Passion, and Parenthood with Jessica Hische | 00:31:50 | |
One of the best things about having my own podcast is having an excuse to talk to my design and illustration heroes. Remember that rejection challenge that I've been wanging on about Well, Jessica Hish has been at the top of my dream guest list ever since I started the podcast three years ago, and last year I plucked up the courage to ask her. Jessica has always been so open and transparent about her career, from her creative process, to pricing work, to running businesses with three kids, to the highs and lows of running two retail shops in her hometown, and she very generously shares a lot of that reality with us in this episode today, too. I hope you enjopy the episode as much as we loved recording it. Episode highlights: 00:00 Meet Jessica Hische: A Design and Illustration Icon 01:38 The Power of Procrastiworking and Passion Projects 05:39 Redefining Work-Life Balance and Creative Fulfillment 10:05 Navigating Parenthood and Creative Pursuits 14:18 Achieving Success and Finding Satisfaction in Work 25:05 The Unique Challenges and Joys of Running Retail Stores Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Jessica online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 04 Jan 2023 | How women can build financial stability with Davina Tomlinson | 00:36:52 | |
How do you feel about money? If you're anything like me you might have a chequered history with your business finances and, let's face it, that rarely feels good. In today's empowering episode I chat with the award-winning founder of rainchq Davinia Tomlinson who is on a mission to help women take control of their financial futures. I've talked about burying my head in the sand with my business finances before but today we tackle this sometimes scary topic head on as we unpick money stories, working with financial advisors without feeling shame and the impact feeling confident with money has on our business. Referenced in the episode: - Buy Davinia's book Cash is Queen - Listen to Liz Wilcox on the podcast talking about brand personality and email marketing Todays sponsorship slot featured the amazing email membership of Liz Wilcox. Check it out here. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! | |||
| 12 Jun 2024 | How to Use TikTok with Tigz Rice | 00:32:28 | |
Okay, I haven't talked about it for a while so you might've forgotten (!) but remember that time I went viral on TikTok? Well since then I've been woefully absent on the app so I thought it was finally time to focus on it and there's no better way to do that than dedicating an episode of Building Your Brand to it! So in today's episode I chat with personal branding and Boudoir photographer & TikToker Tigz Rice who grew her following to 100k in less than a year! We discuss their experiences going viral and some of the challenges maintaining a presence on the platform. Along the way we covered strategies for content creation and growth on social medi and leveraging different platforms for brand success. If you think TikTok isn't for you, this episode will change your mind! Episode highlights: 06:12 Tigz's TikTok Success Story: From Lurker to Influencer Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Tigz online and follow her on TikTok If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 11 Oct 2023 | Growing a business with rest: Sara Tasker's approach to success | 00:41:06 | |
One of the things I feel super passionately about as someone who works with small business owners is that you can build a business that works for you and how your brain and your body work and not just do things cuz you see everyone else around you doing those things. In today's episode, I had an absolutely brilliant chat with Sara Tasker, who you might know online by her business name, Me and Orla. Sara runs a multi-six-figure business while dealing with multiple chronic illnesses, and we chat about how she's really consciously built a business that works around her illnesses and supports her in a way that a 9-5 just wouldn't do. We also chat about a whole bunch of mindset shifts that we've both had to make over the last 10 years. Sara's course, the Insta Retreat was one of the first online courses I ever took, and so I loved hearing about all the various ways that Sara makes money in her business, including through that course and what she is doing to grow her business while honoring the rest that she needs. Whether you have a chronic illness or not, this episode is a must-listen for small business owners. Don't forget to check out Sara online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! | |||
| 11 Dec 2024 | The Secret to Engaging Email Newsletters with Eman Ismail | 00:52:59 | |
To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding I sat down with returning guest Eman Ismail, the founder and head email strategist at emancopyco.com, to discuss the ins and outs of email marketing. We explored how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. Eman shared her inspiring journey from generalist to email expert and offered valuable advice on finding your perfect email style (including how to use her nifty quiz!) We also covered repurposing content, making the most of email blocks, and growing your email list organically. If you’ve been struggling with your email marketing strategy this is the perfect episode for you. Episode Highlights: 08:22 Finding Your Unique Email Style 17:43 Repurposing Email Content 30:13 Increasing Email Frequency: Challenge Accepted! 31:33 Data-Driven Business Decisions 38:09 Balancing Value and Sales in Emails 43:37 Effective Strategies for Growing Your Email List Key Takeaways:
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! About Eman: Instagram | Website | Take the newsletter quiz This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ) If you enjoyed this episode please leave a 5* rating and review! No | |||
| 12 Jul 2021 | E15: Get to know The Kindred Workshop with Mutsa James | 00:29:49 | |
Mutsa is the designer and creator of The Kindred Workshop, selling handcrafted ceramic earrings. Having been made redundant in 2020, Mutsa started experimenting with clay during the first national lockdown, creating a little collection of earrings for herself. She eventually turned her new lockdown hobby into a small business that she now runs from home with the help of her husband Dan. Mutsa is passionate about turning lumps of clay into beautiful, unique pieces. Her products come in low waste packaging as she strives to be more friendly to the earth. You can find her shop on Instagram @thekindredworkshop We talk about: Selling your products exclusively on instagram The highs and lows of working for yourself Creating boundaries when running your own business
To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 06 Feb 2021 | E1: What to expect from the podcast and an introduction to branding and marketing | 00:27:27 | |
Welcome to the Building Your Brand podcast, with me Liz Mosley In this introductory episode I tell you a little about my journey as a graphic designer and share why I’m so passionate about helping small businesses use branding to tell their authentic story and find the right clients. I talk about: The secret of good branding How I got to where I am today Marketing and its relationship to branding And a bonus drinking game (!) Branding and marketing illustration reference in the episode To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley Please subscribe so you never miss an episode and do think about leaving me a 5* rating and review on Apple Podcasts as it really helps me reach more listeners. | |||
| 06 Mar 2024 | Improve your website copy in fifteen minutes with Alice Brown | 00:42:35 | |
Something I'm guilty of neglecting is my website copy, even though I know it's such an integral part of my branding. So I was thrilled to pick Website Messaging Strategist + Copywriter Alice Brown's brains on how to improve my website copy (and all of yours too!) In today's episode Alice shares the reason why your website copy might feel 'off' and what to do about it in simple, practical terms. We talk about the significance of having an authentic and unique brand voice to sound more human and relatable. Ultimately, this episode will encourage you to experiment with your web copy and write it in a way that feels good for your brand. Episode highlights: 01:10 The Impact of Website Copy on Business Mentioned in the episode:
Don't forget to check out Alice online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 09 Feb 2022 | The importance of your logo with Made by James | 00:40:17 | |
In today’s episode I am chatting to James Martin who you might know from instagram as Made by James. He is a logo and brand identity designer recently author and has become well know for not just sharing his final designs but for showing behind the scenes of the whole process of creating logo’s. I wanted to chat to James about logo design but what he share’s online is so so much more than that and so we ended up chatting a lot about his journey - how he completely changed his life around. How he shows up online unapologetically as himself even if that might put some people off because he wants to connect with people and help others. As a designer James is a real creative inspiration to me so it was such a treat to be able to chat to him. Just a quick warning if you are listening with kids around there is some swearing and difficult topics mentioned in this episode. But I really hope you enjoy listening in on our conversation. | |||
| 02 Oct 2024 | Inheriting 1 Million Followers with Ilana & Katie from Goodtype | 00:52:57 | |
In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it’s like operating such a large platform. Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025. Tune in for insightful discussions on collaboration, managing a thriving community, and the lessons learned along the way. Episode Highlights: 03:37 Building a Business Together 17:51 Acquiring Good Type 23:59 Transitioning and Earning Trust 27:00 Navigating Follower Dynamics 29:22 Challenges of Virality 31:53 Humility and Ego Management 44:53 The Reality Behind Social Media Mentioned in the Episode Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website. Don't forget to check out Ilana and Katie on Instagram and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 20 Sep 2021 | E24: Creating your business strategy with Alice Benham | 00:52:55 | |
In this episode I chat to Alice Benham a business and marketing strategist, podcast host and monochrome enthusiast! Her job is to help you connect with the big picture of your business and inject the support and expertise that will get you there, on your terms. With a focus on having fun whilst you grow, her expertise centres around helping you to discover your mission, communicate your vision and values, put in place systems and processes that work for YOU, and develop and implement the strategies that enable you to work towards, and smash, YOUR goals, whatever they may be. In this episode we talk about: What does the word strategy actually mean What the core foundations of your strategy should be When is the best time to put together your business strategy What are some of the mistakes people make and things they do well when it comes to business strategy You can find out more about Alice and her work: Her Foundations First programme Starting the Conversation Podcast Tools that were mentioned in the episode: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 18 Oct 2023 | Surviving the ups and downs of a creative business with Radim Malinic | 00:42:06 | |
Today, I am welcoming creative director, designer and bestselling author Radim Malinic back to the podcast! With two new books out on topics very close to my heart, it was great to chat to him about the struggles of running your own creative business. As always, Radim is very honest and open and we chatted about the ups and downs and struggles that he's faced in his decades long creative career. From experiencing burnout to having therapy, we cover a whole host of experiences he's had so If you've ever felt alone in business this is the perfect episode to dive into. Mentioned in the episode
A big thank you to today's episode sponsor Marketing Magic This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! Don't forget to check out Radim online and while you're at it, come and say hello to me on my Instagram page! Can't wait to connect with you. | |||
| 09 Mar 2022 | How cyclical living can help your business with Jen Wright | 00:32:53 | |
There are so many facets of life that can have an impact on our businesses. If you menstruate that can influence how you feel about your business and your work regularly. In this episode I chat to cyclical living mentor Jen Wright about how we can use natural cycles - menstrual, lunar and seasonal to support us as we work. Jen runs the Aligned Community, a private online space fuelled by connection, collaboration and friendly conversation.
In this episode we talk about: They different cycles you can follow and how understanding them can help you How you can schedule work in a way that supports you The importance of resting How collecting the data can help you
Find out more about Jen and the Aligned Community: | |||
| 21 Feb 2024 | Understanding Inclusive Marketing and the Role of AI with Joyann Boyce | 00:48:06 | |
I have a complicated relationship with AI. On the one hand I see the time saving benefits of it, and on the other, I worry about the problematic outcomes with tools like generative AI. So I was so happy to chat with the founder and CEO of IncluedAI, Joyann Boyce. IncluedAI is software designed to help marketing teams reduce bias, protect brand reputation and reach wider audiences so, as you can imagine, Joyann knows a thing or two about AI! We talked about how AI models are trained and how to combat the 'untrained puppy' nature of AI as we strive for more inclusive marketing. We discuss the challenges in eliminating inherent biases in society, the role of AI in checking language for biases, and the potential risks and benefits of using AI in marketing and business operations. Episode highlights: 02:30 The Challenges of Inclusive Marketing for Small Businesses 04:54 The Importance of Language in Inclusive Marketing 17:11 The Role of AI in Inclusive Marketing 25:18 The Value of Art and Creativity in a Capitalist Society 26:29 The Role of AI in Creative Industries 43:13 The Future of Language in an Inclusive Society Referenced in the episode:
Thanks to iStock for sponsoring this episode. Don't forget to check out Joyann online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 14 Aug 2024 | How I Became a Confident Public Speaker! | 00:18:27 | |
In the past few years I've been increasingly doing more public speaking; at conferences, online summits, and on social media too. But I haven't always been as confident and today I want to lift the lid on how I got here. This episode is a short and sweet guide for anyone curious about the process and benefits of public speaking. Episode highlights: 02:41 Building Confidence Through Practice Mentioned in the episode: - How Improving your Public Speaking Elevates your Brand with Charlotte Lewis Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 30 Aug 2023 | Summer Mini Series 8: Standing Out from the Crowd: Discovering Your Brand's USP with Kathryn Jubrail | 00:15:08 | |
Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. In this episode, I revisit my interview with managing director of independent branding and design studio Mother Design, Kathryn Jubrail who shared her wealth of knowledge about helping brands break through the sea of sameness and show their uniqueness. It's a great one to listen to if you struggle to see your USP and I hope you love it! Don't forget to check out Mother Design online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 23 Aug 2023 | Summer Mini Series 7: Using Storytelling to Engage Your Audience with Laura Pashby | 00:10:28 | |
Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. Laura Pashby is a writer and a photographer who tells stories using words and photographs on her blog, her Instagram audience, for brands, and in magazines. Laura’s mission is to show others how to share their stories in order to connect with others, and she does it so well I wanted to share this vintage episode twice! Don't forget to check out Laura's newsletter and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! | |||
| 24 Jul 2024 | You had questions, and I've got answers! | 00:28:52 | |
Welcome back to a special summer series of mini solo episodes! Today I've thrown it over to you and I'm answering a bunch of questions my listeners asked me. They were such a good bunch of questions and I loved getting stuck in to them - from understanding where I get my confidence for the rejection challenge to learning about the environmental impacts of AI this is a snackable episode I hope you'll enjoy! Thanks to everyone who submitted such thought provoking questions and sorry to those I didn't have time to answer (perhaps I'll record another episode to fit them all in!) Episode highlights: 00:08: What are the key rebranding steps? Melissa @MWstudioUK 04:14: How important have challenges & community been? Rachel @Rachilli 06:32: How do you involve your client's in the branding process? Moring @moringlimmer 10:08: My favourite features about the Adobe Express video editor (AD) 11:31: How do you nail down your niche? Morgan @thelogolassie 18:06: Where does your confidence for the rejection challenge come from? Thad @mrthadcox 22:36: What's one thing the branding industry should be talking about? Thad @mrthadcox If you'd like to join the next round of Design Your Own Branding when it opens in September, head right here: https://www.lizmosley.net/design-your-own-branding If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 29 Nov 2023 | How to deal with burnout when you’re running a business with Marloes | 00:40:48 | |
How to deal with burnout as a small business owner might not be what you’d typically expect when you think about building your brand but it’s something I felt so inspired to explore. Which is why I loved chatting to today’s guest, Marloes, all about how she experienced burnout, tackled it head on and how she’s rebuilding her career as a small business owner while in recovery. Whether you’ve experienced burnout or not I encourage you to dive in to today’s episode as it’s a must listen for all of us. Episode highlights: (04:08) Marloes initial experience of burnout (15:58) Why burnout happens (20:03) Creativity for creativities sake (28:46) Finding balance on social media Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Marloes online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 16 Oct 2024 | Is Your Business Running You? Get Wildly Free with Jo Hooper | 00:38:06 | |
Every now and then an episode comes along that almost feels like therapy for me, and this was one of those. Today I'm chatting to anti-hustle, anti-patriarchal, rule breaking business coach Jo Hooper, who helps business owners get wildly free so they can enjoy their businesses. I had a LOT of revelations in this episode and in this chat, Jo really helped me unpick some things I thought were inevitable in business. I guess it was kind of like a coaching session in podcast form, and I really hope that it helps you too, as running a business can be really tough. Come let us know what you think on social media! Episode highlights: 03:08 Practical Tips for Sustainable Business Practices 04:06 Mindset and Belief Challenges 06:39 Implementing Boundaries and Pricing Strategies 09:14 Personal Reflections and Goals 20:29 The Importance of Safety and Stability Don't forget to check out Jo online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 12 Apr 2023 | Being a generalist could be the best business decision you ever make with Kyle T Webster | 00:50:53 | |
Lots of people will tell you that niching down is the easiest way to reach your target audience and grow a following relatively quickly. Well, you know I'm not the biggest fan of that advice and neither is my guest, renowned illustrator Kyle Webster who has achieved incredible things by purposely being a generalist. We talk about how being a generalist benefits your business and why you should embrace rejection as an opportunity, and not a closed door. If you're frustrated trying to find your perfect niche this is the perfect episode for you. Referenced in the episode: Thanks to today's sponsor Penfold. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 18 Sep 2024 | Why Your Offer Isn't Selling with Laura Robinson | 00:35:45 | |
In this episode, I chat with Laura Robinson, a seasoned copywriter and marketing mentor, about enhancing your sales strategies. Laura shares insightful tweaks for your marketing approach, talks about creating offers that align with your personality, and emphasizes the importance of enjoying what you sell. We explore common mistakes in launching products, the iterative nature of refining offers, and how to align your sales methods with your comfort zone. Discover how to build a personal brand and make selling a comfortable experience, plus check out Laura's free training, 'The Humble Mumble Cure,' for more actionable tips! Episode highlights: 08:13 Analyzing Launch Failures and Making Improvements Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Laura online and why not sign up for Laura's newsletter? If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 09 Aug 2023 | Summer Mini Series 5: Pinterest Marketing Secrets with Sahar Twesigye | 00:12:02 | |
Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. Sahar is a Pinterest Marketing and Business Strategist on a mission to help impact driven women grow profitable businesses without sacrificing family and when she turned her hand to Pinterest a few years back she increased her traffic by 300%, reaching over 2 million monthly views on the platform a year later. In today's snapshot of the original episode, you'll hear me chat to Sahar about the unique difference Pinterest offers vs. Instagram. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. Don't forget to check out Sahar online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 22 May 2024 | Embracing the benefits of being freelance with Beth Gladstone | 00:42:44 | |
We are often told that scaling our business is a goal we should all aspire to. But growing a large team, or an agency isn't the only way to achieve your goals as freelance content and SEO strategist Beth Gladstone explains in our chat. We chatted about Beth's journey of accepting the freelancer identity amidst societal pressures to scale up and the realisation that success can be achieved while actively scaling down. Beth shares her insights from her marketing career, discussing the transition from being wary of the 'freelancer' label to embracing it as a source of pride and success and we delve into how freelancers can still grow as a company of one. It's a really interesting perspective and I hope you enjoy it as much as I did! Referenced in the episode: Episode highlights: 01:39 Navigating Identity and Labels in Freelancing Thanks to Marketing Magic for sponsoring this episode. Don't forget follow Beth on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 26 Mar 2025 | How to Overcome Fear and Share Your Work Online with Sam Kennedy Christian | 00:36:14 | |
Remember my rejection challenge?! Of course you do! Well last summer I recorded an episode about it which led to someone contacting me to be on the podcast as part of their own rejection challenge! So, in this episode, I have a coaching session with Sam from The Float Space. Sam is a career and life coach who specialises in helping working mothers. In this episode, we delve into some of my resistance to sharing my work online and explore how I show up. Key Takeaways:
Highlights: 02:41: I discuss my resistance to sharing my work online. 12:52: Exposure therapy. 14:45: The challenge of creating content that is good enough to share online. 20:52: The Ladder Method About the Guest: Sam can be found on Instagram at @thefloat.space Sam's website: thefloat.space End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft https://www.lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review! | |||
| 11 Jan 2023 | How to find joy when times are tough with Sophie Cliff | 00:59:42 | |
We can all agree that the last few years have been a bit of a rollercoaster. Running a small business is hard work at the best of times but throw a double whammy of an unprecedented pandemic AND a recession into the mix and finding joy falls to the bottom of our (very long) to-do lists. If you're nodding your head right now today's episode is going to transform how you think about happiness, positivity and how to find joy even when times are really tough. I invited author, positive psychology practitioner and Joyful Coach Sophie Cliff onto the podcast to share her thoughts on how to live a more joyful life without falling into the trap of ignoring the negative stuff. It's a really practical episode that'll uplift and inspire you to choose joy and, top tip, make sure you have a notepad handy while you're listening! Referenced in the episode: - Buy Sophie's book Choose Joy - Check out Sophie's Instagram Thanks to today's sponsor Creatorship. Find out how to work with Esther at www.creatorship.co.uk This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! | |||
| 07 Feb 2024 | Going freelance in a pandemic & community over competition with Kieron Lewis | 00:36:01 | |
Every so often an episode comes up that's harder to categorise, usually because the conversation is so rich and full of twists and turns and this episode is one of them! In today's episode I interview Kieron Lewis, a freelance graphic designer, speaker, and Adobe Live host about his transition to freelance work during the pandemic and his ongoing efforts towards community building and advocacy in South London. We explore the importance of representation in the creative field and how Kieron's upbringing uniquely positioned him to seek out advocacy for the graphic designers of the future. We also chatted about how we tackle criticism, navigating professional obstacles, and the influence of personal values in our design work. Additionally, he discusses his maintaining meaningful relationships and the importance of an effective online presence in building a strong brand. Episode highlights: 02:40 The Importance of Networking and People Skills Thanks to iStock for sponsoring this episode. Don't forget to check out Kieron online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 29 Jan 2025 | How Prerna & Mayank Built a Business Without Sacrificing Their Lives | 00:38:58 | |
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. In this episode, we're diving into the year with an inspiring conversation with Prerna and Mayank, the husband-and-wife team behind Content Bistro. They share their incredible journey of building a successful online business over the past 13 years, all while working together as a married couple and navigating chronic health conditions. About Content Bistro: Instagram | Website Episode Highlights: 04:30 Working Together as a Married Couple 05:43 Challenges and Strategies in Business 20:19 Balancing Work and Personal Life 24:24 Overcoming Challenges and Staying Resilient Key Takeaways: Stay resilient and adaptable. The online world is constantly changing, so it's crucial to be able to adapt and evolve with it. Define your own goals and values. Don't get caught up in comparing yourself to others. Focus on what's important to you and your business. Play to your strengths. Understand your individual strengths and divide tasks accordingly to maximize efficiency and productivity. Embrace limitations as opportunities for creativity. Constraints can force you to think outside the box and find innovative solutions. Prioritize work-life balance. Set boundaries and create rituals to separate work time from personal time. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review! | |||
| 27 Sep 2021 | E25: Lessons from Season two | 00:27:43 | |
In this solo episode I share some of the key lessons that I have learn't (or re-learn't) from interviewing my guests in Season 2. Join to me to get inspired and think more about building a business that is unique to you and feels good to you. I also touch on aspects of marketing and branding and what some of my favourite business tech tools are. To find out more about me and what I do you can visit: | |||
| 30 Aug 2021 | E22: Niching and Consistency with Yvie Ormsby | 00:30:59 | |
Yvie Ormsby is a creative sidekick, small-biz champion, colour-lover and the founder of Yoco Studio. She helps women with big ideas amplify their business with bold and playful branding and creative content that is as packed full of personality as they are. In this episode we talk about: Different ways that small business owners can niche their business How to make niching work for you What should consistency look like for a small business How to do business in a way that feels good for you
Find out more about about Yvie: Her new offer helping businesses stay consistent on social media called Content Booster To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 09 Oct 2024 | Mastering Business Visibility with Vicki Knights | 00:32:22 | |
Today on the podcast, I am chatting to Vicki Knights, who is a branding photographer and a visibility strategist, which is what we focused on in this episode. We delve into why visibility is important for your business, why you might struggle with it and how to overcome the typical visibility challenges. It's a really inspiring episode that reminded me why there really is no one-size-fits-all when it comes to showing up in your business. Episode Highlights: 03:01 The Importance of Visibility in Business 05:13 Overcoming Visibility Blocks 10:37 Balancing Confidence and Arrogance 21:20 Sustainable Visibility Practices 24:27 Alternative Visibility Strategies 27:52 Asking for Referrals and Networking Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website Don't forget to check out Vicki online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 19 Mar 2025 | Stop Hiding, Start Selling: With Hayden Burgess | 00:44:15 | |
In this episode, I chat with Hayden Burgess, a business coach who mentors creatives who know what they love to do but need help selling and growing their businesses. I love delving into marketing, so this was a really interesting chat and I came away from it feeling inspired and ready to market myself! Key Takeaways:
Episode Highlights: 02:44 Marketing Strategies for Designers 09:16 Balancing Client Work and Self-Promotion 21:40 Leveraging Skills and Networks 28:32 Overcoming the Fear of Judgement 36:25 Should You Display Pricing on Your Website?
About the Guest:
Mentioned in the Episode:
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!
| |||
| 01 Dec 2021 | E26: When your hobby becomes your business with Ian Barnard | 00:37:49 | |
Ian Barnard is a digital lettering artist and calligrapher from the UK. He has a passion for inspiring, entertaining and helping people to get better at their lettering skills through videos on his Instagram and Youtube channels and also creating digital lettering brushes for the iPad. In this episode we chat about how what started as a hobby has now turned into his full time work. We also talk about: How experimenting in your business can lead to exciting and unexpected opportunities The impact generously sharing free products had on his business About not being an overnight success and what comes before that And which marketing tools have worked best for him as he has grown his business To find more from Ian check out:
To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley
| |||
| 31 Jul 2024 | How to Be the BEST Podcast Guest Ever with Lucy Lucraft | 00:35:54 | |
I said over the summer that it was going to be solo episodes, but I like to be flexible so when my podcast producer Lucy Lucraft and I were chatting about how to be a better podcast guest I thought it would be the perfect topic to cover and Lucy very kindly agreed to come and join me to chat about it. We also chatted about Lucy's new podcast membership The Podcast Sessions which *technically* closes for enrolment tomorrow but for BYB listeners it's extended for a tiny bit longer! And honestly, having worked with Lucy for over three years, I think it's going to be epic! I hope you enjoy today's episode and do make sure you come back next week to hear how to pitch to be on podcasts. Episode highlights: 02:08 Why Being a Podcast Guest is Beneficial 05:26 Tips for Being a Great Podcast Guest 15:04 Technical Tips for Podcast Guests 18:13 Engaging with the Podcast Community Thanks to Adobe Express for sponsoring this episode. Sign up for Lucy's membership The Podcast Sessions here or slide into her DMs on Instagram. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 26 Oct 2022 | Do you need a co-mentor for your business? With Charlie & Franky | 00:40:18 | |
If you've ever felt disheartened in your business a co-mentor could be the option you didn't know you needed. In today's episode Franky & Charlie share their journey from casual friends to formal co-mentors and co-hosts of their podcast, Friends with Business Benefits. It's a really inspiring episode for anyone feeling the pull to a more formal setup than random Whatsapp voicenotes! Today's ad comes from my podcast producer Lucy Lucraft! She's running a live workshop for podcaster-to-be on the 31st October. Save your spot here. Referenced: - FWBB podcast episode on what co-mentoring is - FYBB podcast episode on how to find a co-mentor Find Franky: https://www.love-audrey.com/ Find Charlie: https://charlieswift.com/ | |||
| 18 Jul 2021 | E16: Why blogging is great for business with Aime Cox-Tennant | 00:50:48 | |
In this episode I chat to Aime Cox-Tennant all about blogging and how brilliant it can be for small businesses. Aime is a small business expert and founder of Bristol-based marketing agency, Studio Cotton. She and her team support creative indie businesses with stunning brand identities, wonderful websites, and pragmatic marketing campaigns, as well as sharing heaps of advice and bitesize tips via their popular blog and pretty-in-pink Instagram. In the episode we talk about: Why blogging can be a great way to attract people to your website Coming up with ideas for blog posts Repurposing blog posts to make the most out of your content And we chat a fair amount about Instagram too Find out more about Aime and Studio Cotton:
| |||
| 06 Feb 2021 | E2: Why brand strategy is so important with Luke Tonge | 00:45:09 | |
Welcome to Episode Two with Luke Tonge In this episode I am joined by Luke Tonge and we discuss brand strategy and what things small business should be considering and thinking about before they even get to the design stage of their branding. Luke is a graphic designer, lecturer, and events wrangler in Birmingham. He specialises in identity & editorial work for brands, agencies and charities. As an introvert he finds it ironic to now spend most of his time on some sort of stage. He's a visiting lecturer at Birmingham City University and co-director of Birmingham Design, the organisation responsible for the Birmingham Design Festival & Glug Birmingham. We talk about: What Brand Strategy is Why it is important to put the work in with the strategy stage of the branding process Tips for finding out about your audience and what they want Working out what your USP is as a business See more from Luke: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 15 Feb 2021 | E3: Getting to grips with email marketing with Menekse Stewart | 00:54:50 | |
Welcome to Episode Three with Menekse Stewart In this episode I am joined by Menekse Stewart. Menekse is an SEO specialist, marketing nerd and creative business cheerleader. Her name is pronounced meh-neck-sheh and she is a marketing consultant, with over 15 years’ experience specialising in Search Engine Optimisation and organic traffic (where organic means “natural” or “free” as opposed to lacking in pesticides). Creative business is where her passion lies, and she LOVE helping designers and makers generate more sales from their online platforms so they can focus on doing what they do best: creating and making the world a more beautiful place. We talk about:
See more from Menekse: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 22 Feb 2021 | E4: The benefits of podcasting as a marketing tool with Lucy Lucraft | 00:35:50 | |
In this episode I chat to Lucy Lucraft all about the benefits of podcasting as a marketing tool. Lucy is an award nominated freelance journalist and podcast producer based in Brighton. A former travel writer she has bylines with The Sun, Express, Lonely Planet, Stylist, Red, The Pool and Mother & Baby but now focuses on helping womxn make podcasts while making her own! We talk about:
See more from Lucy: Lucy’s Podcast with Aja Barber To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 01 Mar 2021 | E5: Building connection using video with Xanthe Berkeley | 00:37:08 | |
In this episode I am joined by Xanthe Berkeley. Xanthe is a photographer, video creator, stop motion artist and educator. Shooting lifestyle portrait photography for families and women, guiding and inspiring others to start shooting video and make their own films, through her workshops and online film courses and working with various brands creating videos, stop motions and photos to be shared across their social media channels. We talk about:
See more from Xanthe: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 08 Mar 2021 | E6: Using words to show up authentically online with Suzy Darke | 00:47:02 | |
In this episode I am joined by Suzy Darke. Suzy is a copywriter and visibility coach. She loves working with people who have invested their hearts in their businesses. She helps business owners tell their stories and get more visible in a way that feels good and true to them but also helps to grow their business. We talk about:
See more from Suzy: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosle | |||
| 15 Mar 2021 | E7: Sharing your brand on Instagram and TikTok with Ola Pelovangu | 00:45:45 | |
Ola is a full time content creator, mum of 3 and wife. Her background is in brand partnerships and Media, previously global brand partnerships manager at TikTok and prior to that Head of beauty, fashion and media brand partnerships at global media and entertainment. She is very humbled that last year she was able to make the transition from her 9-5 to become a full time content creator along side her family aka The Pelo Fam. They share open and honest content all about Family and a lot of Food. Your Tiktoking, Plantain loving family. There isn't a day that she is not thankful that they get to be professional joy bringers as a family. If it makes them smile, you'll be sure to see them sharing it so they can bring others in on that joy too. We talk about:
See more from Ola: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 22 Mar 2021 | E8: Enhance your brand with photography with Aiste Saulyte | 00:42:42 | |
Aiste is a personal branding photographer, based in Lewes, a small town in East Sussex. Available all across UK + beyond! She helps intuitive entrepreneurs show up online with confidence by creating brand photography that captures their unique personality and brand values, so they can connect with their ideal audience from the moment they land on their website or social media. We talk about:
See more from Aiste: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 29 Mar 2021 | E9: Telling your brand story with Laura Leigh Chapman | 00:46:40 | |
Welcome to Episode Nine with Laura Leigh Chapman Laura is a brand messaging mentor and communications consultant for creative folk with big hearts and big dreams. She helps them to get clear, connect with their people and confidently bring their full self to their business. She has been working as a communications pro, with businesses large and small for over 15 years, supporting them with communications strategy, planning, messaging and lots and lots of writing. She is all about supporting more fabulous people - like you - to tell your business stories, own your awesomeness and feel comfortable and confident sharing who you are, what you do and why you do it. We talk about:
See more from Laura: You can mostly find Laura handing out on Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 05 Apr 2021 | E10: Building a brand with a cause with Bryn Frere-Smith | 00:44:39 | |
Welcome to Episode Ten with Bryn Frere-Smith Bryn founded and works for Blue Bear Coffee Co. They are a social enterprise that raises money and awareness for organisations fighting human trafficking and modern slavery, through coffee. We talk about:
See more from Bryn and Blue Bear Coffee: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 19 Apr 2021 | E11: Organisational tools to help improve your brand with Josephine Owusu | 00:49:04 | |
Welcome to Episode Eleven with Josephine Owusu Josephine is a Strategic thinker & Operations specialist with over a decade of experience working with award winning corporate Media companies and thriving startups, managing creative teams & large multi-6 figure production budgets for brands including Cartoon Network & Boomerang. She works 1-1 with Creative female founders who want to grow their businesses, but are overwhelmed by how they can do this. Josephine gives her clients a unique perspective on the systems and processes that they need to grow. Her framework gives her clients the clarity and confidence that they need to achieve their goals in life and business. We talk about:
See more from Josephine: In the episode we talked about lots of tools that can be used. Here they are listed and linked below: * links marked with an asterix are affiliate links. To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 26 Apr 2021 | E12: Growing your brand with digital products with Kei Maye | 00:28:56 | |
Welcome to Episode Twelve with Kei Maye Kei Maye is a Creative Consultant, Educator and the Founder of the platform Creative Champs. Her experience is multi-disciplinary within the creative arts industries, ranging from freelancing to licensing to art based product selling. She founded the Creative Champs platform to provide education, tools and resources to kick-start the careers of visual artists, designers and creative business owners. We talk about:
See more from Kei: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 03 May 2021 | E13: 11 things we have learnt about building a brand in Season 1 | 00:26:52 | |
Welcome to Episode Thirteen with Liz Mosley In this final episode of Season 1, it is a solo episode with host Liz Mosley. She does a round up of the common themes and lessons that have come out of this first season. There are a 11 summary points and reflections. She talks about:
See more from Liz: | |||
| 25 Jul 2021 | E17: How Madlug is using bags to impact lives with Dave Linton | 00:47:25 | |
In this episode I am joined by Dave Linton. Dave is an innovator, social entrepreneur, thought leader, mentor of social enterprises, motivational speaker and the founder and CEO of award-winning Madlug C.I.C. which won the Social Enterprise UK consumer facing award in 2018. In 2019 Dave went on to win the prestige titles of GBEA Entrepreneur of the year for Northern Ireland and Entrepreneur for Good for the UK. Prior to beginning his journey with Madlug, Dave was a youth worker for over 20 years. and for the past six years he has also become heavily involved in mentoring and raising awareness of social enterprises. In the episode we talk about: The story of how Madlug got started How Madlug gives kids in care their dignity back How Dave came up with the name and the process of branding Madlug Which book inspired their brand building the most What marketing has worked well for them and what hasn’t Find out more about Madlug: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 18 May 2022 | Building a strong brand foundation with Lisa Furze | 00:44:18 | |
Lisa Furze [pronounced like "furs"] is an Australian brand designer who works with service-based business owners, helping them to clarify their brand message and craft an identity design that showcases the quality of their work. She puts a lot of emphasis on collaboration and helping her clients identify their own values and beliefs so that the resulting design work is informed by a real understanding of what's important to communicate to the target audience. She has a brilliant newsletter and shares really helpful content about building a strong foundation for your brand.
In this episode we talk about: How to build a strong foundation for your brand How that can influence what your branding looks like How to check in with your branding and let it evolve as your business develops How often should you rebrand How great branding can help your business Why it’s important to attract the right people and repel the wrong ones
Find more from Lisa: | |||
| 10 Aug 2022 | Making the most of social media with Andy Lambert | 00:55:35 | |
In this episode I am joined by Andy Lambert who has over 12 years of experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS (Software-as-a-Service) organisations. Working exclusively in B2B SaaS, he has led sales and marketing teams, created two businesses from scratch, and achieved significant exits. In 2016, he joined two others as one of the founding team of ContentCal, a social media marketing SaaS product. Over the course of five years, they raised over $10m, grew to be used by multiple thousands of customers in over 100 countries, won numerous awards, and, at the end of 2021 were acquired by Adobe Inc. Andy share’s brilliant content on the data and numbers surrounding social media and we delve into how social media can still be beneficial for small businesses and where they might consider investing their time and energy based on the current engagement stats. | |||
| 12 Feb 2025 | ADHD, Autism & Building a Creative Business with Meg Fatharly | 00:33:01 | |
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Today, I have the pleasure of speaking with Meg Fatharly, a multidisciplinary artist, workshop facilitator, and self-proclaimed "professional art person." Meg candidly shares her experiences as a neurodiverse creative entrepreneur and the impact her ADHD and autism diagnosis has had on her business journey. From navigating overwhelm and self-doubt to embracing her unique strengths, Meg's story will resonate with anyone who has ever felt different or struggled to fit into conventional molds. About Meg: Key Takeaways:
Episode Highlights:
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review! This episode discusses neurodiversity, including ADHD and autism. If you are seeking information or support related to these topics, please refer to the following resources:
| |||
| 16 Nov 2022 | How to start wholesaling with Therese Ørtenblad | 00:41:11 | |
As small business owners we have to know how to do EVERYTHING in our business but what if there was another way? In today's episode I chat with wholesale expert and the founder of Small Business Collaborative, Therese Ørtenblad. Therese offers a really interesting perspective on the benefits of wholesaling and generously shares her wealth of knowledge as well as a truly mind blowing stat about the importance of following up! If you've ever wanted to see your products in the aisles of John Lewis or Liberty's this is the perfect episode to help you get started. Find Therese on Instagram: @small_business_collaborative/ Referenced in the episode: - Therese's free line sheet template. - The Delicious Monster Tea post on 'double gifting' by supporting small businesses If you'd like to get 50% off your Flodesk subscription head here: https://flodesk.com/c/WAHXHX If you enjoyed this episode please leave a 5* rating and review! This episode was written and produced by me and edited by Lucy Lucraft.
| |||
| 30 Oct 2024 | Fatherhood, Business, and Redefining Success with Gordon Reid | 00:44:37 | |
Today on the podcast, I am having a very honest chat with Gordon Reid, a designer who runs his own design agency all about the realities of juggling his business and becoming a parent, but also just the general challenge of running your own business. I've had this sort of conversation a lot with women, but less so with men, and so I was really interested to dig in compare my experience. I'm so grateful for his willingness to be open and honest with me and not bat an eyelid when I asked him difficult questions! I love hearing how different people overcome various challenges to build businesses that they love so I hope you enjoy the chat as much as I did. Episode highlights: 08:37 Navigating Sleep Deprivation and Work 16:54 Balancing Childcare and Career 26:09 Invisible Labour and Gender Roles 30:23 Impact of Parenthood on Career and Business 38:15 Redefining Success and Industry Changes Don't forget to check out Gordon online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 15 May 2024 | Building freedom & flexibility into your business with Nicola Charlotte | 00:44:43 | |
Today's episode is a chat with business and mindset coach Nicola Charlotte who generously shared her strategies for buidling freedeom and flexibility into your business by attracting dream clients, restructuring businesses for passive income, and diversifying income streams. Nicola shared her insight on building a business that supports a desired lifestyle without compromising freedom, the importance of personal branding and storytelling in attracting clients, and practical tips for creating content that builds credibility and nurtures relationships organically. We also chatted about the challenge of passive programs, the implications of AI and personal touch in standing out. Nicola also provided some really practical advice on planning and executing the development of new income stream which was so helpful. Grab a cuppa and dive in..... Episode highlights: 05:54 Finding the dream client
Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Nicola's podcast and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 05 Mar 2025 | The Ultimate Guide to Sonic Branding with George & Luke from Hear Me Out | 00:49:28 | |
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Introduction In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I learned a lot from them, and I'm excited to start integrating sonic branding into my own brand going forward! Key Takeaways
Episode Highlights
About the Guests:
Mentioned in the Episode End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review! | |||
| 21 Jun 2023 | How chronic illness can unlock your business potential with Alana Holloway | 00:36:49 | |
In today's episode, I chat with chronic illness coach and podcast host Alana Holloway who supports people to work with, not against their chronic illness to unlock the lives they want to live, and businesses they want to run. As someone who doesn't have a chronic illness, but runs a business with accessibility as one of my core values It was a really valuable conversation. I learned what my clients might need from me and how chronic illness could impact our work together. If you're a small business owner with a chronic illness keen to explore how to use it to improve your work/life balance this is a really juicy episode to dive into! Referenced in the episode:
A big thank you to today's episode sponsor Flodesk (affiliate link) Don't forget to check out Alana online and listen to her podcast. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 28 Jun 2023 | How to create culturally sensitive branding with Nicte Cuevas | 00:44:06 | |
I'm pretty sure we all want to make sure our businesses are culturally sensitive but it can feel a little overwhelming. Today I'm talking to designer and LinkedIn author, Nicte Cuevas, who I've been eager to record an episode with ever since we met last year in LA and discovered our shared passion for design, branding, and our Colombian heritage. We dive into ensuring our branding is inclusive and talk about how to create branding that is culturally sensitive and inclusive. It was truly enlightening to hear Nicte's perspective so, in my opinion, this episode is a must-listen! Don't forget to check out Nicte online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Flodesk featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 29 May 2024 | The Art and Impact of Packaging Design with Beatrice Menis | 00:37:52 | |
I had a bit of a lightbulb moment the other day when I realised that I've never dedicated zand podcast episode to packaging design, despite the fact it's SUCH a big part of branding design. That's why I spoke to today's guest, packaging designer Beatrice Menis. Beatrice's enthusiasm for packaging design oozes out of her and you can just tell that she absolutely loves it. Today's chat was so great, and her tips are so applicable to service based businesses too. I loved chatting to Beatrice and I really hope you enjoy the episode as well. Referenced in the episode: Episode highlights: 07:03 The Impact of Packaging Design on Businesses 13:01 Common Mistakes in Packaging Design 27:09 Creative Packaging Ideas for Small Businesses 29:23 Applying Packaging Principles to Service-Based Businesses Don't forget to check out Beatrice online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 02 Aug 2021 | E18: Creating wearable art with Liz Lafrate of Fizz Goes Pop | 00:37:20 | |
Fizz Goes Pop is the colourful brainchild of Lizzie Lafrate, a creative with a penchant for all things colourful and shiny, there is in fact every chance she was a magpie in a past life. Her mission is to create lovely wearable art, made with love and attention to detail. Her background in graphic design pokes through into everything she does, be it wearable art in the form of juicy mirror perspex jewellery or her beautifully bold monogram and letter plaques. She is based in Cardiff, but travels to markets (outside of COVID!) all over the UK. In this episode we talk about: Lizzie’s winding career path to the point she started her business How the business evolved and changed over time How she uses her instagram community to influence what she designs next What some of the struggles have been working for herself Find out more about Fizz Goes Pop: | |||
| 26 Feb 2025 | The Power of Sharing Your Values in Your Business with Siobhan Strode | 00:45:16 | |
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. In today's episode, I chat with Siobhan Strode about the importance of sharing your values in your business! We discuss the positive impact that it can have on your business and how it can help you attract the right clients. We also cover the potential downsides and how to deal with them. Key Takeaways:
Episode Highlights:
About the Guest: Mentioned in the episode: End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review! | |||
| 25 Jan 2023 | Thinking big with your small business with Radim Malinic | 00:32:11 | |
Running a small business can sometimes feel like we are constantly waiting for 'success' to happen which can feel oh so frustrating. As a small business owner, I know how tempting it is to fall down the rabbit hole of comparing myself to others, imagining they're doing it quicker and better than I am. But that's rarely true, and more often than not things take far longer to achieve than we ever see online. That's exactly what I talked to best-selling author and designer Radim Malinic about. From his accidental start in graphic design (via ice hockey and heavy metal!) to founding not one, but two successful businesses, Radim knows a thing or two about being patient and taking your time. If you want to learn simple, honest advice from an industry leader - this is a great episode to dive into. Referenced in the episode: - Radim's bestselling book Book of Branding - Radim's publishing house Thanks to today's sponsor Creatorship. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! | |||
| 15 Nov 2023 | Why you need a personal brand more than ever with Christine Gritmon | 00:41:28 | |
Something I've been pondering recently is how, as content becomes more bland and generic due to the increased usage of AI, personal branding is going to become more important than ever before. Today on the podcast I am chatting to Christine Gritmon all about personal branding. Who should have one? How to get started? And how to make your personal brand work for you. We even cover the age-old dilemma of how many Instagram accounts you should have! I nodded along in agreement to so much of what Christine said in this episode, and I really hope you find it helpful too. Check out Marketing Magic featured in today's episode Don't forget to check out Christine online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 04 Dec 2024 | Ditching "Why?": How to Coach Yourself to a Thriving Business with Esther Young | 00:43:01 | |
To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding This week, we're ditching the "why" and embracing the power of "how" with Creative Consultant & Business Coach Esther Young. Esther explains why "why" questions aren’t the most helpful tools and how "how" questions unlock creativity and fresh perspectives in our businesses. It was SUCH an interesting chat and I loved the new perspective I got. Key Takeaways:
Episode Highlights:
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! About Esther: Instagram | Website This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review! | |||
| 12 Mar 2025 | Creative Boom: 16 Years of Championing Creatives with Katy Cowan | 00:54:05 | |
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code Liz Mosley to get 15% off when you subscribe. Back when I graduated Creative Boom was a huge source of inspiration on my graphic design journey so it was awesome (and a little surreal!) to chat to Creative Boom founder Katy Cowan. Katy shares her insights on how Creative Boom has evolved over 16 years, the importance of community, and the challenges of navigating the ever-changing digital landscape. Key Takeaways:
Episode Highlights:
About the Guest: Mentioned in the episode: End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review! | |||
| 05 Jul 2023 | Behind the scenes of my podcast break | 00:18:45 | |
It's been a while since I did a solo episode, but I decided to record one ahead of my short podcast break. In the episode I talk about how and why I planned a podcast break, what I'll be doing and I share a few personal lessons I've learned recently. And I have a favour to ask! I've created a feedback form about the podcast to get to know you and make sure I'm giving you what you want. As a thanks from me, everyone who gives feedback will be entered into a competition to receive a little gift in the post. So if you would like to be entered to win a prize, it'll probably be a box of goodies from me in the post. Then just drop me an email after you've completed the form to podcast @ liz mosley.net and tell me that you did it. And then I'll choose a few people at random to send something to. By doing it that way, your email won't be connected to your feedback entry. Check out Flodesk featured in today's episode Referenced in the episode:
This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 07 Dec 2022 | How to use colour to elevate your branding with Fiona Humberstone | 00:35:19 | |
Today's guest is the best-selling author of How to Style Your Brand and Brand Brilliance, Fiona Humberstone aka The Brand Stylist. We talk all about colour psychology and how it can help you to think strategically about brand design, taking your business to where you want it to be. We dive deep into how to started with your branding through understanding how colour can tell your clients or customers what your intentions are and break down the dark art of brand strategy. If you've ever wanted to understand how colour psychology could help you take your branding to the next level and attract dream clients this episode is for you. Referenced in the episode: - Free Brand Clarity workbook - Fiona's online courses Thanks to today's sponsor Creative Stationery London. Building Your Brand was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! | |||
| 22 Jan 2025 | An Optimist's Guide to AI with Phil Pallen | 00:51:44 | |
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. As many of you know I'm obsessed with making my business more productive, and while I have my reservations about AI (I'm a catastrophiser!) I also love how it can take mundane and repetetive tasks off your hands leaving space to do business tasks you really enjoy. So I couldn't think of a better person to ask than my friend, returning guest and AI expert, Phil Pallen. Phil shares valuable insights on how small business owners can make AI work for them, without feeling overwhelmed or "behind." We chat about the importance of using AI strategically to enhance your business while retaining the human touch and personal experiences that clients love. Key Takeaways:
Episode Highlights:
About the Guest: Phil Pallen is a leading brand and AI strategist who has helped hundreds of small businesses around the world achieve meaningful growth. He is a trusted collaborator of Adobe, a member of the Content Authenticity Initiative, and has delivered keynote speeches on five different continents. Phil is the author of AI for Small Business and the creator of Brandmasters, a private membership community launching soon. Visit him online at philpallen.co and @philpallen on social media Mentioned in the episode: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review! | |||
| 26 Jan 2022 | Telling little stories of your brand with Laura Pashby | 00:41:00 | |
Laura Pashby is a writer and a photographer. She tells stories using words and photographs on her blog, to her Instagram audience, for brands, and in magazines. Laura spent three years as the deputy editor of 91 Magazine – an independent magazine that covers all aspects of creative living. Across social media, but particularly on Instagram, she has an established and engaged following with an interest in her atmospheric imagery and soulful storytelling. Laura’s first book Little Stories of Your Life combines the wellbeing benefits of mindfulness, creativity and daily photography, showing you how to use words and photographs to capture moments, and how to share your stories in order to connect with others. Little Stories of Your Life is published by Quadrille and is available in bookshops now. In this episode we talk about: How you can use little every day stories to share your brand Exercises for sharing stories regularly What to do when you don’t feel like you have anything to share How story telling can convey the personality of your brand You can find more from Laura: | |||
| 28 Aug 2024 | Finding Your Creative Path with Sarah Buckett | 00:39:22 | |
This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, I chat with Sarah Buckett, a collage artist who started her business in her forties after coming to it accidentally. Sarah never thought of herself as creative until she did a graphic design course as part of her previous career but the experience sparked something in her and since then she's created a beautiful business creating paper collage art and illustrations. Sarah did my Design Your Own Branding course and we talked about how her experience shaped her business, and challenged lots of her limiting beliefs around branding. Join us as we explore the intersections of creativity, business, and self-discovery in a really fun chat. Episode highlights: 03:56 The Importance of Values in Business Join the Design Your Own Branding course waiting list. Don't forget to check out Sarah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 14 Dec 2022 | Reviewing your year and setting goals | 00:14:18 | |
Tis the season for mince pies and reviews of the year! Which, let's face it can lead to a bit of comparisonitis and hand wringing as we feel we 'should' have done more. (Which, FYI, is never the case!) So in this very honest solo episode I share my own review of the year, warts and all! I open up about my wins, my losses and the things I'd rather forget in the hope that you'll remember everyone's showing their own highlight reel online and it's okay if you didn't achieve everything you thought you would this year. And, of course, there's a small reference to #thattimeiwentviralontiktok because if you can't say it at Christmas, when can you ;) Thanks to EVERYONE who has listened, like, subscribed and left a review of the podcast this year - you are so appreciated. Building Your Brand will be back in the new year with more brilliant episodes but until then, Happy Christmas! This episode was written and produced by me and edited by Lucy Lucraft.
| |||
| 21 Sep 2022 | How to cope with criticism | 00:21:59 | |
You can't make an omelette without breaking some eggs, right? One of the universal truths of building a brand is that you can't avoid criticism and, while it can be unpleasant, it also offers a huge opportunity for growth and change too. In today's episode I open up about my experience of criticism in my business as well as sharing some of your stories too. If you enjoyed this episode please leave a 5* rating and review. | |||
| 09 Aug 2021 | E19: Weaving play into life and business with Emma Worrollo | 00:44:20 | |
In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly. And somewhere in the process our dreams can start to seem childish or no longer relevant. We move away from who we once felt determined and destined to be. Play can bring that piece of you back. In this episode we chat about how we can be more playful in our businesses, how to balance work and play, how to resist turning all of our hobbies into business and we also talk about Emma's experiences running her own small business. You can find out more by visiting: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| 28 Feb 2024 | Creating a magical client experience with Fran Smith | 00:56:21 | |
A theme of this podcast is how to build a brand in a way that feels good to you and true to your personality, and that always encapsulates more than just designing a great logo. Today I'm excited to chat to client experience expert Fran Smith about how to elevate your client experience to grow a community of loyal fans (who'll ultimately do your marketing for you!) We had such a great chat and I was particularly excited about all the amazing tips Fran shared. So have a listen, come and let us know what you think, and I hope you enjoy hearing about a different aspect of branding. Episode highlights: 03:30 The Impact of Communication Style on Brand Perception 14:42 Creating a Consistent Brand Across All Touchpoints 16:36 Surprise and Delight: Elevating the Client Experience 25:56 The Art of Handling Customer Complaints 41:53 The Importance of Setting Expectations in Client Experience Thanks to iStock for sponsoring this episode. Don't forget to check out Fran online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
| |||
| 06 Nov 2024 | Niche Down to Blow Up: The Power of Focus with Janine Coombes | 00:33:21 | |
Today on the podcast, I'm chatting to Janine Coombes, who helps coaches and mentors work on their offers and get clear on what they are and helps them to attract the right clients. In this episode, we cover. dreaded niching topic. And Janine shares what happened in her business when she niched down fairly dramatically. We cover the pros and cons, but also touch on following the joy in your business and finding what it is that you love to do. There are so many nuggets in this episode, and I hope you find it really helpful. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! Connect with Janine: LinkedIn | Website Episode Highlights: 01:24 The Impact of Niching Down 05:21 Insights on Visibility and Marketing 16:58 Identifying Your Core Offer and Niche 19:25 Why You Shouldn't Ask Customers What They Want 21:22 Conducting Qualitative Research on a Budget Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review! | |||