Building Perspective (Group Two Advertising)
Explorez tous les épisodes de Building Perspective
| Date | Titre | Durée | |
|---|---|---|---|
| 20 Aug 2020 | Leads, Price Increases, and Delays | 00:29:04 | |
Focus Discussion of the Week:
The pendulum has swung quickly from utter fear and uncertainty to we can’t build enough new homes quick enough. With record breaking low interest rates, suppressed inventory levels, and consumers who NEED change in the way they live their lives, homebuilders are well positioned. Maybe...Lots of recent conversations around price increases, delays, and too many leads, and how to handle them all is the topic of this week's episode.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 29 Oct 2020 | Brand is the Future | 00:40:26 | |
Focus Discussion of the Week:
Don’t think branding is important? Think again. When buyers are considering one of the most important purchases of their life, the unique story you tell is vital — but if you only prioritize your bottom line, buyers can sense that from a mile away. Matt and Mollie discuss why “Brand is The Future” and how to create a fulfilling and memorable customer experience.
Top Topic of the Week
Google Analytics 4 and a Cookie-less Future
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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| 29 Jan 2021 | Creating a Growth Mindset With Daniel Fischer | 00:37:20 | |
Focus Discussion of the Week:
We’re kicking off season 2 of Building Perspective with our Leadership Series! Daniel Fischer is a veteran of the homebuilding industry — and just recently, his company, Elite Homes, was acquired by Arbor Homes. In this scenario, many would check off that “growth” box and call it a day. But is growth all about numbers and sales? Or is it something more personal? Daniel joins the podcast to discuss “Creating a Growth Mindset” with your team.
Top Topic of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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| 30 Jan 2020 | Building Perspective Live from IBS | 00:37:17 | |
Focus Discussion of the Week:
The International Builders’ Show was a week full of inspiration, education, and fun! In Sales Central, Group Two invited challengers to a little friendly competition on our classic Nintendo Entertainment System… Hear some of Matt and Mollie’s takeaways and exclusive interviews during our Level Up game challenges with Will Duderstadt of M/I Homes, Kevin Oakley of Do You Convert, IBS vloggers Chris Hartley and Ingrid Prince of Trendmaker Homes, and the one and only Quint Lears.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 15 Jul 2022 | Back to Basics | 00:33:19 | |
Focus discussion of the week: Are you really feeling the market shift? You're not alone. Now's the time to get your ducks in a row. Ali and Matt discuss getting back to the basics of marketing in a time of uncertainty. | |||
| 04 Jan 2022 | 2022 Lasso Tips | 00:31:20 | |
Discussion of the Week: Chelsey Keenan and Alexis Udine recap the top trends in new homes sales & marketing for 2022: How to sync your OSC messaging with your sales and marketing goals; keeping your media and branding consistent, fresh, passionate and personalized; the growth and importance of TikTok; focusing on SEO generating content. | |||
| 23 Feb 2022 | BONUS EPISODE - Marketing Shifts to Stick With | 00:22:24 | |
Focus Discussion of the Week: Builder Marketing Managers Alexis Udine and Amanda Druschel take you through LIVE INTERVIEWS with Group Two builder partners from the IBS 2022. Our special guests were all asked the same question, “What's the biggest change you've made to your marketing or sales initiatives in the last two years, that will stick around through 2022?”. Listen to Alexis and Amanda break down these changes in detail to help inspire your marketing strategy for the future. | |||
| 15 Feb 2022 | How To Address Bad Online Reviews | 00:14:26 | |
Focus Discussion of the Week: Bad online reviews are practically inevitable, and the way you handle those reviews can make or break your online perception and your brand reputation. Hear from Laura Stortz, g2 Builder Marketing Manager, and Jane Vitelli, g2 Social Media Coordinator, as they discuss responding to bad reviews in a way that puts your company in a positive light. | |||
| 15 Jul 2020 | Real Buyer Talk | 00:32:20 | |
Focus Discussion of the Week:
There’s no time like the present. With current mortgage rates at a historic low, it’s safe to say that homeowners are confident in their ability to make their move. In this week’s episode, two homeowners join us to discuss why they chose to buy a new home during the pandemic, and how working from home influenced their decision.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 27 Feb 2020 | Show Me, Don't Tell Me With Jon Sherman | 00:56:10 | |
Focus Discussion of the Week:
When you shop, do you look for a video on the product to understand it better? Are you looking for someone to walk you through a task? If you are anything like us, you do. What that really means is you are looking for a story. A story of what that product or service can do for you. Or better put, the emotion of that product and service. Jon Sherman from VideoCity Productions joins Matt and Mollie to discuss the idea of "Show Me, Don't Tell Me" in New Home Marketing.
Top Topic Of The Week: Mollie’s taking a MasterClass with Chris Voss! The former FBI Hostage Negotiator teaches The Art of Persuasion in a series of videos that you can watch from the comfort of your home. Check it out (along with classes from instructors like Martin Scorcese and Gordon Ramsay).
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 08 Jul 2020 | A Culture of Empowerment with Greg and Missy Manuel | 00:37:28 | |
Focus Discussion of the Week:
Are you putting as much focus on the well-being of your employees as you are on sales? In 2020, a holistic approach to your team and company is necessary. Greg and Missy Manuel of Manuel Builders join Matt and Mollie to discuss the importance of mental health and wellness in your company culture.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 17 Mar 2020 | Creating Certainty In Uncertain Times | 00:58:52 | |
Focus Discussion of the Week:
Did you miss the Lasso’s latest webinar featuring Matt Riley, Chad Sanschagrin, and Dave Betcher? Then tune into this episode of Building Perspect to hear the experts discuss “Creating Certainty in Uncertain Times” as the world deals with COVID-19, better known as the Coronavirus.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 21 May 2020 | Likability Is Overrated With Mary Marshall Forrest | 00:44:02 | |
Focus Discussion of the Week: Does being “nice” lead to more sales? How about being “liked”? The answer might surprise you. As we all know, these past months look a bit different than they did last year. So, how do we continue to drive sales and have a record-breaking year? Mary Marshall Forrest from the Forrest Performance Group joins us to discuss why "Likeability Is Overrated” and how being “nice” isn’t always necessary for your sales equation.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 03 Jun 2020 | The Science of Bias With Lindsey Tepfer | 00:35:11 | |
Focus Discussion of the Week:
Your brain helps you navigate the world, assess situations, and judge interactions — so does that mean your brain also causes you to have biased opinions about other people? Challenge your thought process today as Lindsey Tepfer, a research associate from Temple University, joins us to discuss the “The Science of Bias” in our everyday lives.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 17 Feb 2021 | Selling and Traffic: What’s the Pulse? | 00:51:47 | |
Focus Discussion of the Week:
All new voices. All new opinions. All-new strategies. All Year long. Season 2 continues with Amanda Druschel - the newest member of Group Two. The 12-year homebuilding vet joins the show to discuss the current state of the market. With much of the market selling homes like hotcakes, we’re here to tell you how to nurture those customer relationships. After your buyers sign the contract, your work doesn’t end there. Amanda brings in her expert sales knowledge on how to navigate the process when you’re at record highs in “Selling and Traffic: What’s the Pulse?”.
Top Topic of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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| 07 Apr 2020 | How To Make Sense Of And Create Urgency In Today's Ever Changing Mortgage Climate With Phil Jawny | 01:00:33 | |
Focus Discussion of the Week:
Missed our Building Perspective LIVE with Matt Riley and Phil Jawny? Listen to it here in podcast form as the experts discuss how to make sense of and create urgency in today’s ever-changing mortgage climate.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 18 Jan 2022 | What to Expect at IBS | 00:15:02 | |
Chelsey Keenan and Katie Kolakowski review where you can find and connect with Group Two team members at the International Builders’ Show this year in Orlando. How you can participate in Builder Books’ The House That She Built $500 Cash Challenge every day, the awesome photo ops you’ll have with some life-size The House That She Built character cut-outs, and more. We can’t wait to see everyone in person! | |||
| 01 Feb 2022 | The OSC + Marketing Relationship | 00:22:41 | |
Alexis Udine and Laura Stortz talk specifics when it comes to OSC and Online Marketing collaboration. The OSC gets to hear straight from your buyers what they are looking for and the questions they are asking. By working together, your OSC can enhance your marketing content so your content addresses the things your buyers want to hear most! | |||
| 15 Jun 2021 | User-Generated Content | 00:39:13 | |
What is user-generated content and how do you use it in new home marketing? We answer those questions and more with our special guest, Maurie Jones, Sr. VP of Marketing at Wayne Homes! Wayne Homes is an industry leader when it comes to cultivating community on social media. Maurie explains the strategy, tactics, and process for getting customers to share the love!
To see user-generated content in action, follow Wayne Homes on Facebook and Instagram.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 13 Feb 2020 | GMS (Good Market Syndrome) | 00:44:01 | |
Focus Discussion of the Week:
“My sales are fine, I don’t need to spend any money on that.” “I’m beating my goals, I don’t need to invest in any new technology now.” Does this sound like you? Then you might be suffering from GMS (Good Market Syndrome)! Don’t rest on your laurels — continue learning, improving, and strategizing to keep the early 2020 sales chugging for the rest of the year! Hear why it’s always easier to keep up than catch up from Matt and Mollie on this week’s episode of Building Perspective and read our blog at http://bit.ly/2SltGKe.
Top Topics of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 25 May 2021 | Parade of Homes Pivot with Jon Melchi | 00:33:19 | |
Focus Discussion of the Week:
What will your 2021 Parade of Homes look like? Jon Melchi, Executive Director of the Building Industry Association of Central Ohio, joins Matt Riley to discuss how his market’s Parade of Homes pivoted when its 67-year-old model no longer worked. Listen in to learn how organizers incorporated digital best practices into every aspect of the Parade, and how the goal shifted from attracting high numbers of attendees to only the most qualified home buyers.
Mentioned in this episode:
Parade of Homes: The Best of Homes by Dickerson
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 09 Apr 2020 | Follow Up: Who Does It Anyway With Dave Betcher | 00:57:48 | |
Focus Discussion of the Week:
If you have a strong website and digital marketing campaign, you should see your number of web leads increase. But with less than 1% of your web traffic converting, are you making sure to follow up with each and every one of those valuable leads? Dave Betcher from ECI Solutions, also known as Lasso CRM, joins the podcast to discuss “Follow Up: Who Does It Anyway?”
Top Topics of The Week:
Matt and Mollie shared a video of 5 tips in 5 minutes on what you can do to strengthen your company right now. Hear it on the podcast today and message us if you have any questions!
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 28 May 2020 | The COVID Impact On Floor Plans With Eric Taylor | 00:37:34 | |
Focus Discussion of the Week:
In a new era of WFH, is your home designed for the “virtual 9 to 5”? Are you using your dining room as a makeshift home office? How are the impacts of COVID19 affecting the way we live and work in our homes, and are consumers going to be looking for a new approach to their home layouts. Eric Taylor, Vice President of Design from Frank Betz Associates, joins the podcast to discuss how floor plans are currently being thought about, drawn up, and lived in as we spend more time at home.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 11 Mar 2021 | Looking Forward With Kimberly Mackey | 00:48:07 | |
Focus Discussion of the Week:
This week’s episode of Building Perspective brings in the insight of Kimberly Mackey, the founder of New Homes Solutions, and recently named Chairperson for the National Sales and Marketing Council (NSMC). In a time where sales may be record-breaking, Kimberly brings her unique perspective and discusses making the most of your time, navigating today’s buying surge, and much more.
Top Topic of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 18 May 2021 | What's #Trending on Social Media | 00:29:16 | |
Focus Discussion of the Week:
iOS 14 Update, TikTok, and user-generated content - join our social media experts Chelsey Keenan and Vicky Bak as they discuss What’s #Trending in Social Media! The Social Media corner breaks down the latest trends, news, and ideas in the world of social media and how you can use it as a learning tool to educate your future homebuyers.
Our favorite new home centric TikTok account from Jared Kirkwood: https://www.tiktok.com/@jaredwkirkwood?lang=en
Don't forget to follow Group Two on TikTok: https://www.tiktok.com/@grouptwoadvertising?lang=en
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 29 Apr 2020 | Success In A Time of Crisis With Laura Hanson | 00:34:40 | |
Focus Discussion of the Week:
Evolving from your traditional face-to-face sales process may not be as big of a surprise to your buyers as you think. With the prevalence of Amazon and e-commerce, your buyers are already accustomed to purchasing what they want and need online. Are you ready to sell your homes virtually? Laura Hanson from New Tradition Homes joins Matt and Mollie to discuss the shift to virtual sales and the success that comes with it.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 22 Jun 2021 | The OSC's Role in Social Media | 00:29:32 | |
Should your Online Sales Counselor manage comments and questions on your social media platforms, rather than your marketing manager or onsite agents? The short answer is… YES! This week, Group Two’s Chelsey Keenan and Alexis Udine explain why this is a great strategy for home builders to gain qualified leads, and they give specific examples of how it works.
Listen out for Chelsey’s “Homework Assignment of the Week” and share your results in the Building Perspectives Facebook Group!
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 29 Sep 2022 | Top Marketing Solutions for 2022 | 00:17:59 | |
Focus discussion of the week:
Chelsey and Melissa take a recent Group Two blog to the next level as they touch on incentives, branding, and content for relocation buyers. | |||
| 30 Sep 2020 | Pricing, Shortages, and Expectations | 00:57:18 | |
Focus Discussion of the Week:
The price increase of materials and delayed building times are raising home prices and pushing move-in day further back than your buyers might like — but there is a way to navigate this obstacle. Al Trellis joins Matt and Mollie to discuss everything you need to know about “Pricing, Shortages, and Expectations.”
Hear more from Al Trellis at the Home Builders Network.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 20 Feb 2020 | Increasing Sales With the Enneagram of Personality With Quint Lears | 01:08:30 | |
Focus Discussion of the Week:
What is The Enneagram of Personality? How can you increase your sales by knowing different personality types? Quint Lears of newhomesales.com joins Building Perspective to break down the 9 personality types, from Enthusiast to Peacemaker, and details how you can bring this to your team, sales process, and personal life…
Take a free version (http://bit.ly/2udbtp3) of the test and make sure to watch Matt & Quint take a deeper dive into this episode and the Enneagram of Personality with an exclusive video on our Facebook page (http://bit.ly/2SWvl8s) or website (http://bit.ly/32bvCIU).
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 14 Oct 2020 | Content That Converts with Peter Schravemade | 00:36:29 | |
Focus Discussion of the Week:
The first step of a buyer’s process is typically a visit to Zillow or your website. But if you don’t have high-quality images and renderings of your homes, buyers will quickly drop you from consideration. An easy solution? Box Brownie! Peter Schravemade of Box Brownie joins the podcast to discuss how your empty spec home or floor plan that isn’t even built yet can be transformed into a lived-in space, thanks to the power of CGI rendering and photo enhancement.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 07 May 2020 | The Payoffs of Early Adoption With Chris Hartley | 00:45:24 | |
Focus Discussion of the Week:
How does being first-to-market with new tools and technology give you the upper hand in selling more homes? Chris Hartley from K. Hovnanian® Homes joins us to discuss “The Payoffs of Early Adoption” and how he found success as an early adopter by testing new technologies and getting buy-in from his team.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 16 Jan 2020 | The Experience | 00:57:43 | |
Focus Discussion of the Week:
Before you pack for Vegas, check out our latest episode of Building Perspective! See what we have planned for IBS so you can create your itinerary, and get our insights into “The Experience.” Does your customer experience match up with your vision and your marketing message? Are your salespeople knowledgeable about your product and their competitors? Find out what’s needed for a remarkable experience!
Top Topics of The Week
IBS Speaker Schedule:
Tuesday
Marketing by The Numbers: Skyrocket Your Sales and Marketing ROI with Fail-Proof Metrics with Matt Riley (http://bit.ly/2s12ExF) How to Engage the 55+ Buyer Online with Ali and Alexis (http://bit.ly/2tlbEOI) Blending Quality & Quantity: How to Strategically Grow Your Followers on Facebook & Instagram with Chelsey (http://bit.ly/2u6iZ4w) Up Close with Meredith Oliver, David Betcher & Matt Riley: Marketing by the Numbers 2.0 with Matt Riley (http://bit.ly/2s12ExF) The Nationals Group Two is up for several awards! (http://bit.ly/2FTD0y6)
Wednesday
What’s the Tea? 6 Ways to Connect with Young Professionals with Chelsey (http://bit.ly/2sr53li) Reputation Management on Social Media with Chelsey (http://bit.ly/3agm0zQ) Sales Rally: How to Win More Sales & Live an Unleashed Life with Mollie (http://bit.ly/3aeYQtZ) Sales Rally Happy Hour (http://bit.ly/2soS7we) Young Professional Awards Chelsey is up for an award! (http://bit.ly/2RqTm6S) IBS Young Pro Party (http://bit.ly/2RqTm6S)
Thursday
Location-Based Marketing for Today's Home Builder with Bill (http://bit.ly/3afQWQL)
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 14 May 2020 | Magic With The Push Of A Button With Jake Scherrer | 00:45:02 | |
Focus Discussion of the Week:
On this episode of Building Perspective, Jake Scherrer from Zillow returns to the show to catch up with Matt and Mollie and discuss the latest in virtual home tours, the challenges and benefits of working from home, and how the industry can learn from today’s external shifts.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 26 Jul 2021 | Q2 Digital Trends | 00:28:51 | |
We’re diving into everything we’ve seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest and podcast favorite, Chelsey Keenan, Group Two’s Director of Digital Marketing gives insightful details on Geofencing, CPM (cost per thousand impressions), Pillar Pages, and more.
To read more about Group Two’s thoughts on Q2 digital marketing trends, read the blog!
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 20 Apr 2021 | This Market Sucks | 00:41:31 | |
Focus Discussion of the Week: This Market Sucks! Yes, we're in the highest demand market we've seen in quite some time, but that comes with some challenges - costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape more cramped living spaces. Amanda Druschel and Alexis Udine join the show to discuss how you can navigate this hot market and how to keep your lines of communication open.
Articles From Today’s Episode:
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 19 Oct 2021 | Marketing Tips for Fall Selling Season | 00:25:31 | |
Focus Discussion of the Week: It’s spooky season, aka the Fall Selling Season. Join Builder Marketing Manager Katie and Creative Director Georgia as they chat about the current buyer mindset and a few tips and tactics to focus on right now, like self tours, getting good reviews, and what to share on social! | |||
| 13 Apr 2021 | Q1 Digital Trends | 00:30:01 | |
Focus Discussion of the Week:
TikTok, Google My Business, and the iOS 14 Update - what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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| 19 Apr 2022 | The Importance of Customer Experience | 00:22:52 | |
Focus Discussion of the Week:
Chelsey and Katie chat about the importance of customer experience, and the difference it makes when building a home. This episode is packed with ideas and examples on how to make new homebuyers feel connected to the process. Plus it wouldn't be a Chelsey & Katie episode without some Disney updates! | |||
| 14 Feb 2023 | Self-Tour Tips & Tricks for Homebuilders | 00:34:20 | |
Make it easy for buyers to say "yes!" by making it easier to tour your homes. Guest host Matt Riley and Anthony Kent of Cothran Homes have an honest conversation about the pros and cons of implementing a self-tour program as a homebuilder. | |||
| 22 Apr 2020 | Homebuilder Website Updates with Greg Bray | 00:48:14 | |
Focus Discussion of the Week:
The “new normal” has compelled our industry to go digital. But this move isn’t just practical—it’s what your buyers have always wanted. Greg Bray from Blue Tangerine joins Building Perspective to discuss a few much-needed updates you can make to your website that will stand the test of time.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 26 Mar 2020 | Instant Self-Service Access With Lynne Davis | 00:46:28 | |
Focus Discussion of the Week:
While we practice social distancing, video calls are an easy and efficient way to conduct home tours. But what if we told you that your prospects could still physically get into your homes… without anyone onsite? Lynne Davis of NterNow joins Matt and Mollie to discuss the benefits of "Instant Self-Service Access," which allows prospects to get into your homes for completely private (and safe) tours.
Top Topics of The Week:
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 06 Oct 2021 | FB Conundrum - Spreading out Your Marketing Dollars | 00:30:10 | |
Focus Discussion of the Week: Relevant as ever, Matt and Mollie delve into being vulnerable online and the importance of not only protecting your assets, but not putting all of your eggs in one platform’s basket. Listen in and think “bigger picture” as we discuss the hard truths about the digital landscape today. Plus, a few special announcements and “all the things.”
Matt mentions the iOS15 updates, which you can review here. Matt uses a Mark McGwire and Sammy Sosa metaphor as it pertains to 2020 data, if you’d like a trip down memory lane you can read about their 1998 season here. | |||
| 11 Mar 2020 | Back To The Basics: How To Overcome Objections With Ryan Taft | 01:15:01 | |
Focus Discussion of the Week:
Objections aren’t a bad thing. In fact, they can be healthy. No, we’re not talking about a high schooler’s dating life — we’re talking about new home sales. Prospects today have BS radars that are off the charts, so it’s more important than ever to be genuine. Ryan Taft from Jeff Shore Consulting joins Matt and Mollie to discuss effective ways to overcome objections during the sales process.
If you want to hear more about GMS, check out our blog (http://bit.ly/2SltGKe) and podcast (http://bit.ly/39yqzVm) to see if you’re suffering from “Good Market Syndrome”.
What Ryan is reading:
Top Topic of The Week:
What Ryan is listening to:
Join our Facebook Group: https://bit.ly/2ps1g5w
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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 16 Apr 2020 | Let's Get Real | 00:41:13 | |
Focus Discussion of the Week:
On this episode of Building Perspective, we’ve stripped away our usual format and got straight to the point. Join Matt and Mollie for “Let’s Get Real,” where they discuss all things messaging, marketing, and timing in today’s climate. One of the (many) positive takeaways? According to Zillow, listings of used homes are down by more than 27%. With potential homeowners staying away from used homes, now’s the perfect time to promote your “brand new home” message.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 08 Oct 2020 | COVID Round 2 | 00:36:25 | |
Focus Discussion of the Week: We’re all feeling a bit uncertain about the near future right now — but there are things you can still control. Having a firm grasp on your branding is key to ending 2020 on a high note. As we head into the election and holiday season, Matt and Mollie discuss how branding brings meaning to a questionable time (without ever getting lost in the shuffle).
Top Topics of the Week:
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 15 Mar 2022 | On The Mastery of Selling | 00:30:40 | |
Join Alexis Udine and a very special guest, Roland Nairnsey, a renowned national sales trainer and owner at New Home Sales Plus as they unpack valuable nuggets from Roland’s new book, Mastery of Selling for New Homes. | |||
| 22 Oct 2020 | Making Quick Decisions, Not Perfect Decisions with Paul Hanson | 00:37:54 | |
Focus Discussion of the Week:
Do you take action when needed? Do you admit when you’re wrong? Do you take ownership of your role? As a strong business leader, these are key questions to consider. Paul Hanson from EPCON Franchising discusses why “Making Quick Decisions, Not Perfect Decisions” is vital to navigating your business through any economy or situation, and why being right all the time doesn’t necessarily lead to success.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 08 Jul 2022 | Marketing Partnerships | 00:31:53 | |
Focus discussion of the week: From best practices to scalability, tune in to learn more about the benefits of partnering with outside brands and businesses - big and small! Join Amanda as she chats with Special Guest, TJ Streit, VP of Marketing at Dream Finders Homes. | |||
| 09 Nov 2021 | Resetting Traffic Expectations | 00:25:08 | |
Focus Discussion of the Week: We’re gonna be straight with ya on this episode. Your expectations of traffic might be a little outta wack after the whirlwind that 2020 and 2021 brought. Matt and Alexis Udine (our Director of Online Sales Coaching) are here to realign your chakras and your benchmarks and put you on a more grounded path to traffic reality. Plus, tune in for tips on how get back to the fundamentals of good lead follow up. | |||
| 03 Mar 2020 | State Of The Union On Social Media With Chelsey Keenan | 00:57:04 | |
Focus Discussion of the Week:
Have you heard the rumor that “no one uses social media?” Here’s a number that points to the contrary — Facebook has 2.14 billion active monthly users. This tells you that the audience is there… and it’s smart to put major ad $$$ into social media. Group Two’s social media director, Chelsey, joins this week’s podcast to answer your burning questions about all things #social. Should you post organically? Should you create content for TikTok? What’s an influencer? Listen to the “SOTU of Social Media” for the latest trends and news.
Top Topics Of The Week:
Join our Facebook Group: https://bit.ly/2ps1g5w
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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 01 Jun 2021 | The House That SHE Built | 00:26:22 | |
Focus Discussion of the Week:
The House That SHE Built is a brand new children's book inspired by the home created and completed by The Utah Home Builders Association’s Professional Women in Building Council. Tune in as Mollie Elkman and Georgia Castellano — the author and illustrator of the book, respectively — reflect on how this empowering book will help tell the story of this phenomenal house long after it is sold.
Resources mentioned in this episode:
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 04 May 2021 | Building Trust with Ashley Durham | 00:29:21 | |
Focus Discussion of the Week:
35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers to understand your product and processes. Ashley Durham from Stone Martin Builders joins the show to discuss how her team keeps their buyers informed and engaged.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 06 Jan 2020 | Marketing By The Numbers With Dave Betcher & Meredith Oliver | 00:56:01 | |
Focus Discussion of the Week:
The International Builders’ Show is right around the corner and today, we have an exclusive preview with our very own Matt Riley, Meredith Oliver of Meredith Communications, and Dave Betcher of Lasso CRM! Does your marketing measure up? Are you concerned about wasted campaign money? These experienced speakers touch upon these questions and more — make sure to get their full insights by attending their Marketing by the Numbers: Skyrocket Your Sales & Marketing ROI with Fail-Proof Metrics (http://bit.ly/2s12ExF) session on January 21 at 12:45 PM. Afterwards, head to Sales Central for a follow-up Q&A (http://bit.ly/2ZWS6MD).
If you’re heading to Las Vegas for IBS, get ready to “Level Up” with Group Two Advertising! Connect with us while you’re there and learn how we build brands, drive traffic, get buyers’ attention, and evolve with tech every day. Take a look at our sessions on our website and plan out your itinerary (http://bit.ly/2uqeG4v).
What Matt Is:
What Meredith is:
What Dave is:
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 29 Jul 2020 | It's a Trap: BP Short | 00:13:10 | |
Focus Discussion of the Week:
You’ve probably seen the headlines: “New Homes Sales Hit Record High!” But as the great Admiral Ackbar would say, “It’s a trap!” In today’s BP Short episode, Matt explains why you shouldn’t get complacent, despite the optimistic headlines — instead, you should continue to allocate your dollars (and your effort) toward your digital marketing strategy.
The headlines mentioned in today’s episode:
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 11 May 2021 | What Makes Up Your Brand? | 00:39:07 | |
Focus Discussion of the Week:
What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what makes your business thrive and succeed. Group Two branding and digital marketing experts Georgia and Chelsey join the show today to discuss what makes a successful brand, and how branding can set you apart in today's hot market. We also discuss:
Article Featured:
Why Home Builder Marketing Still Matters (And Always Will)
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 12 Dec 2019 | Artificial Intelligence and Homebuilding With Bassam Salem | 00:56:14 | |
Focus Discussion of the Week:
AI (artificial intelligence) might seem futuristic, but it’s already changing the way customers interact with businesses in the present. From pointing you to a restaurant according to your preferences to providing customer service in a chat, AI can significantly improve customer experiences. Bassam Salem from AtlasRTX joins Matt and Mollie to discuss how AI can assist your buyers through webchat.
Bassam is also speaking at The International Builders’ Show! Catch him on January 21 at A Metrics-Powered Customer Journey: Better Leads, Faster Sales & Seamless Experience.
Top Topics of The Week
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 27 Apr 2021 | Consumer Housing Trends Report with Zillow | 00:49:52 | |
Focus Discussion of the Week: The Zillow Housing Trends Report is out, and we've got insider insight! As millennial, tech-savvy buyers browse the market, are you up to date with your content to ensure an informative experience? Because when buyers have the information they need, they’re able to make a much quicker decision between you or your competitor. Brett Steele from Zillow joins the show to unravel some of the latest trends in homebuying.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 24 Feb 2021 | Continuing To Invest With Brooke Carroll | 00:47:17 | |
Focus Discussion of the Week:
As you may have noticed, sales are great, records are being set, and it looks all green from here on out. But that’s not where the process ends. Don’t suffer from GMS (Good Market Syndrome). It’s time to invest in yourself, your team, the process, and your content. Brooke Carroll from Homes By Dickerson joins Matt & Mollie to discuss strategies and a case study on why “Investing in Yourself” works!
Top Topic of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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| 25 Jul 2022 | Controlling the Controllable | 00:19:42 | |
Focus Discussion of the week:
Time to shift strategies and ramp up your marketing! Make sure you start by controlling the "controllable". Amanda and Ali share no-cost things new home marketers should do to take control today. Get the full list on our Group Two blog. | |||
| 19 Mar 2020 | Relationships Over Transactions With Steve Pacinelli | 01:06:18 | |
Focus Discussion of the Week:
If a picture is worth a thousand words, video is worth significantly more. Skip the automated text and email, and get face to face with your prospects and clients via video! Steve Pacinelli from BombBomb joins Matt and Mollie on Building Perspective to discuss “Relationships Over Transactions” and how video can make your sales process a little more human.
Read Steve’s Book: Rehumanize Your Business
Steve is Reading:
Steve is Listening To:
Top Topic of The Week:
With everything that’s going on right now, your marketing can feel a bit tone deaf, which could leave a bad taste in your prospects’ mouths… listen to today’s episode for insights into creating certainty in uncertain times.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 06 Nov 2019 | Building Builder Brands With Georgia Castellano | 01:02:32 | |
Focus Discussion of the Week:
Your brand isn’t a decoration superimposed on your product photos. Your brand is the personality that best represents your product and company. It’s a living ecosystem that hits every touchpoint in the buyer’s journey, from their very first Google search to when they’re in your design studio. But when does your branding become stale and outdated? Find out in today’s episode as our very own creative director, Georgia, joins Matt and Mollie to discuss “Building Builder Brands” and what branding really means beyond your logo.
Books on Georgia’s Nightstand:
Her Current Favorite Podcast:
Georgia’s Bingeable Recommendations:
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 09 May 2020 | The 7 Steps of Virtual Selling With Roland Nairnsey | 00:56:22 | |
Focus Discussion of the Week:
We’ve got a special bonus episode from Building Perspective LIVE! Roland Nairnsey from New Homes Sales Plus joined the show to discuss “The 7 Steps of Virtual Selling” to ensure sales success in the new normal.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 05 Sep 2019 | Creating Your Own Traffic With Anya Chrisanthon | 00:53:28 | |
Show Notes: On this special episode of Building Perspective, Matt switches roles and appears as a guest on Anya Chrisanthon’s New Construction Marketing Podcast! Dive deep into the sales process and what Matt calls the “three-legged stool” of traffic - how to create it, how to generate it, and what content to produce to get more people in your homes. P.S. If you’ve ever been curious of Matt’s journey into the homebuilding industry, you’ll hear it here!
Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB
Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.
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| 23 Jul 2019 | Data Driven Creative | 00:32:48 | |
Episode 1 kicks off with Matt and Mollie diving in deep on how data and analytics go hand in hand with creative when it comes to ads. They talk about how the copy and creative along with the data all have to be thought through when determining the who, what, when, and where. The original blog post on Group Two’s website is Data Makes Marketing More Personal: http://bit.ly/313PN9P. The book Matt references can be found here “The Power of Habit”: http://bit.ly/32VzfSS. Top Topics of the week: Mollie talks about how sand, yes sand, is a great example of examining things for how they actually are not how they may seem: http://bit.ly/2Gw9pLQ. Matt talks about a recent survey that was conducted about the communication preferences of consumers, and how they prefer to interact with a business. Yes, email is still at the top: http://bit.ly/3129z5h. Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week. | |||
| 29 Jun 2021 | Fueling Growth with Technology | 00:44:27 | |
Adopting new technology and systems can be painful for any organization, but it's critical to growth. Shawn Giddens, Senior Sales Coach for Schuber Mitchell Homes, joins Matt Riley to discuss how the fearless adoption of new technology has helped fuel his company's growth from 100 homes six years ago, to 1000 projected homes for 2022.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 01 Mar 2022 | What’s Next in Social | 00:19:38 | |
Focus Discussion of the Week: Social Media Marketing is always changing. Blink a little too long and miss an update. That’s why we have our Social Corner here to keep us educated. From Facebook ad changes to TikTok tips, we drop the details on what builders can do to take advantage of the latest trends. | |||
| 06 Jun 2022 | Summer of Social | 00:12:24 | |
Focus discussion of the week: Join Group Two's social team as they discuss their Summer of FUN Social Media suggestions, ideas, inspiration, and more! | |||
| 02 Apr 2020 | Successful CRM Implementation With Abbie Mirata | 01:04:18 | |
Focus Discussion of the Week:
A CRM allows you to follow up with prospects, create content, send eblasts, and even write contracts — but implementing one can be a challenge. That’s where Abbie Mirata of ApostleTech comes in. In today’s episode, Abbie joins us to discuss and explain the steps it takes to (seamlessly) introduce a CRM into your organization.
Top Topics of The Week:
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 23 Nov 2021 | Connecting with Community | 00:16:04 | |
Focus Discussion of the Week: What are you doing this season to connect with your community? Holiday food drives, community events, donations, and giveaways — Katie Kolakowski and Chelsey Keenan are here to talk about corporate social responsibility, what that looks like for builders, and how you can use it in your marketing. | |||
| 08 Apr 2021 | Online Builder Shop Results | 00:36:39 | |
Focus Discussion of the Week:
More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it's not enough to just have online leads... Are you following up with them consistently and effectively? What kind of customer experience are you creating?
In our latest secret Builder Shop, conducted earlier this year, we surveyed home builders on the top 200 list to find out if they were following up with online leads, how often, which methods they used, and if their follow-up was effective. Find out the surprising results in this episode with our special guest, Director of g2 Online Sales Coaching, Alexis Udine.
If you’re stunned by our Builder Shop results or would love guidance when it comes to online leads, our brand new program led by Alexis is finally here! Learn more about our Online Sales Coaching at http://bit.ly/OSCcoaching.
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 01 Apr 2022 | Builder Deep Dive | 00:25:13 | |
Matt and Mollie are back together for a special episode to chat about what’s working well for New Home Inc. Listen and learn helpful video content tips, processes and efficiencies, communication tactics, and more! This one is PACKED with easy-to-implement ideas you won’t want to miss. | |||
| 16 Mar 2021 | Effective Content Strategy | 00:36:56 | |
Focus Discussion of the Week:
You’ve heard the saying - content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, Group Two’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey of self-education and alleviate their fears and mistrust.
Top Topic of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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| 07 Sep 2022 | Management and Leadership Training | 00:36:40 | |
Focus discussion of the week:
Join Chelsey Keenan and special guest, Jessi Kelly. Jessi is Vice President of Sales and Marketing at Stylecraft, a homebuilder in Texas. Enjoy these key takeaways on everything from mindset, to delegating, to leadership in the housing industry. | |||
| 17 Oct 2019 | Healthy Innovation: Lessons From a Net-Zero Community With Tim O’Brien | 01:02:46 | |
Focus Discussion of the Week:
“Geothermal,” “HERS Rating,” and “Solar” aren’t just buzzwords in the building industry — they’re the way of the future. In this episode, Tim O’Brien from Tim O'Brien Homes joins us to discuss “Healthy Innovation: Lessons From a Net-Zero Community,” and how healthy, energy-efficient homes are now the standard in today’s consumption-conscious society. Awarded the Department of Energy’s Housing Innovation Award in 2018 and 2019, Tim and his team are leading experts on building modern, energy-efficient homes for today’s homebuyer.
Top Topics of The Week:
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 19 Sep 2019 | Homebuilder Websites and Data Trends With Dennis O’Neil | 01:02:33 | |
Focus Discussion of the Week:
In today’s episode, Dennis O’Neil from O’Neil Interactive joins us to discuss “Homebuilder Websites and Data Trends,” which highlights the importance of getting users to your website and keeping them there with engaging content. Learn more about useful strategies to improve user experience and uncover measurable goals. And remember—your website isn’t an expense. It’s a tool to sell homes.
Books on Dennis’ Nightstand:
Top Topics of The Week:
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 25 Sep 2019 | Increasing Option Sales Through Customer Experience with Jane Meagher | 00:57:21 | |
Focus Discussion of the Week:
An expert in consumer psychology, Jane Meagher believes that enhancing the customer experience in your design center can significantly improve your company’s bottom line. So—how do you make it happen? On this week’s episode, listen to Jane discuss “Increasing Option Sales Through Customer Experience,” and learn how to make it easy for your customers to say “yes.”
Connect With Jane
Top Topics of The Week:
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 09 Oct 2019 | Making It Personal With Angela McKay | 01:00:45 | |
Focus Discussion of the Week:
Have you ever received a “you forgot this item in your cart” email from your favorite retailer? That was made possible by a powerful CRM (Customer Resource Management) system that can recognize customer actions and send follow-up emails. But when does this specific use of data get a bit too… creepy? In Episode 12, Angela McKay from Lasso joins Matt and Mollie to discuss “Making It Personal” in the digital age, and how to provide exceptional, personalized service without crossing a line.
Books on Angela’s Nightstands:
Angela’s Favorite Podcasts:
Connect With Angela:
Top Topics of The Week:
Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 03 Dec 2019 | New Construction Housing Trends with Zillow's Jake Scherrer | 01:01:58 | |
Focus Discussion of the Week:
Millennials now account for 41% of new home sales in 2019 — are you providing the right user experience for these young homebuyers? Jake Scherrer, director of builder regional sales for new construction at Zillow, joins Matt and Mollie to discuss Zillow’s New Construction Consumer Housing Trends Report of 2019, the Zillow platform, how millennials shop for homes, and how important it is to be “online first” when it comes to the buying process.
Top Topics of The Week
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 23 Oct 2019 | Shortening The Buying Cycle With Kerry Mulcrone | 00:53:57 | |
Focus Discussion of the Week:
Customers aren’t afraid to buy — they’re afraid to make a mistake. The remedy? A short buying process. Renowned new home sales trainer and coach Kerry Mulcrone joins Matt and Mollie to discuss “Shortening The Buying Cycle.” Ask yourself: Is it easy to do business with your company? Do you offer valuable, easy-to-read resources? Do you provide a seamless operational framework for your team? These points are key in moving your buyer into the next step of the process — and out of the dreaded “spin cycle.”
Take a look at Kerry’s brand new book: New Home Sales & Marketing Best Practices: A Collection of Industry Experts (https://amzn.to/2MDz7BC)
Top Topics of The Week:
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 08 Aug 2019 | Social Hacks Featuring The Social Corner | 00:58:08 | |
Episode 3 of Building Perspective brings in the knowledge and expertise of the Social Corner to discuss the latest and greatest with Facebook, Instagram, and LinkedIn! From the recent targeting changes on Facebook to the best practices with video content, the Social Corner is here to provide their expertise on this new monthly segment. See what targeting parameters Facebook is removing: http://bit.ly/2MLO3hC. See Facebook’s new ad sizing and formats: https://mklnd.com/2yLuiys. Instagram tests hiding like counts: http://bit.ly/2YzhjiH. Dan discusses a quick guide for shooting video content, perfect for content on Facebook and Instagram: https://youtu.be/McX5jl9fhY0.
Top Topic of The Week: Matt and Mollie talk about Netflix’s “The Great Hack”, data’s role in marketing, and tackle the question of “is it ethical”?. They also discuss finding their own personal data that Facebook used to target them. Here’s how to see if for yourself: http://bit.ly/2MHsJtk.
Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.
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| 03 Oct 2019 | Staying Ahead of Today’s Consumer With John Lee | 01:01:42 | |
Focus Discussion of the Week:
In today’s digital world, consumers expect speed and convenience in all aspects of their lives — even when it comes to buying a home. How can you accommodate this desire for “instant gratification”? John Lee joins Building Perspective to discuss “Staying Ahead of Today’s Consumer,” and how tools like virtual and augmented reality can put your product in front of buyers like never before.
Connect With John:
Top Topics of The Week:
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 11 Sep 2019 | The Art of Storytelling With Steve Daugherty | 01:02:40 | |
Show Notes Focus Discussion of the Week: We all have a story to tell. Whether you're a builder, a salesperson, or a marketer, stories are how we connect with people. In this episode of Building Perspective, Steve Daugherty—a pastor, podcaster, and author—joins us to discuss the ancient art form of storytelling, and how this skill can be improved every day. Listen to what Steve has to say about how stories surround and shape our daily lives. Top Topics of The Week:
Listen to Steve’s podcast, Noises From The Attic (http://bit.ly/2lJ9YKQ), or some of his current favorites:
Books currently on Steve’s nightstand:
Matt’s podcast recommendations:
Connect with Steve:
Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week. | |||
| 14 Aug 2019 | The Buyer Journey Breakdown: Part 1 | 00:50:08 | |
Focus Discussion of the Week Episode 4 of Building Perspective introduces our series on the Buyer Journey. In this episode (Part 1) We’ll tackle the top of the funnel process, what that actually means, and how to attract new buyers to your sales process with social media, Google ads, and more!
You can read more about it in the blog here: http://bit.ly/2Z4UC5d.
Top Topics of The Week:
Mollie will attend and will be speaking at the Women in Residential Construction Conference in Scottsdale, AZ: http://bit.ly/304F5zw.
Are you spending more than 2 hours and 23 minutes on social media? The rest of the world is. See how the world spends its time browsing Facebook, Instagram, and Twitter. We share some of our own personal time along with lots of the group members in the conversation in our Facebook Group Building Perspective:http://bit.ly/2N4U7Su
Is the iBuyer model working for your business? Check out some new insights from HousingWire on Zillow Offers and Redfin at http://bit.ly/305u8xU. Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week. | |||
| 14 Nov 2019 | The Buyer Journey | 00:45:18 | |
Focus Discussion of the Week:
The Buyer Journey, from website research to move-in day, has certainly evolved over time. It’s no longer a long, gradual process — now, it’s all about getting in front of buyers through multiple channels. On this episode of Building Perspective, Matt and Mollie continue “The Buyer Journey” to discuss the ever-evolving marketing funnel and what it looks like in today’s digital age.
Top Topics of The Week
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 30 Oct 2019 | The Impact of Paid Traffic With Bill & Chelsey | 00:55:18 | |
Focus Discussion of the Week:
In today’s digital world, internet users are hit with ads wherever they turn, whether scrolling Facebook or making a Google search. With the abundance of ads out there, how can you leverage your digital marketing strategy to capture the attention of your prospects? On this week’s episode, our very own Bill and Chelsey discuss “The Impact of Paid Traffic” and how to convert your prospects on Google and Facebook into customers.
Top Topics of The Week:
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 21 Aug 2019 | The Mindset of Successful Selling With Chad Sanschagrin | 00:57:32 | |
Focus Discussion of the Week: Episode 5 of Building Perspective brings in Chad Sanschagrin from Cannonball Moments. Straight from his own podcast, Chad enlightens Matt & Mollie (and all the salespeople listening today) with “The Mindset of Successful Selling!". Are you mission-minded or are you commission minded? Do you have pride in your day to day activities? See why all of the above is important with today’s episode!
Top Topics of The Week:
Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week. | |||
| 31 Jul 2019 | The Purpose of Change With Myers Barnes | 00:59:19 | |
With Episode 2 of Building Perspective, Matt and Mollie have the Legendary Myers Barnes on the show to talk about the Power of Change. We dive into the psychology of what makes us decide to make a change or not.
Top Topics of the week: Matt breaks down the news about Amazon entering the real estate world (yes Amazon is now in our industry) and what that may mean for homebuilders and developers: http://bit.ly/2ZnoCq3. Mollie gives her perspective about one of her favorite books, “Leaders Eat Last” by Simon Sinek: https://amzn.to/2M9hw4K . She talks about her favorite topic in the book: The Circle of Safety Are we making our workplace an environment of safety where people can share new ideas or questions without the fear of negative consequences or feedback, and how does that affect the culture of the company.
Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from GroupTwo dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.
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| 20 Nov 2019 | Uniquely You | 00:58:01 | |
Focus Discussion of the Week:
In a sea of competition, what makes you stand out among your competitors? Is it energy efficiency? Is it your warranty program? Is it your team? In today’s episode, Matt and Mollie dive into how to differentiate your brand with “Uniquely You.” Apart from factoring in price point, savings, etc., learn how to evoke strong interest from your buyers with your brand identity.
Top Topics of The Week
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. | |||
| 28 Aug 2019 | Virtual Home Design and Digital Consumer Trends with Chad Bria | 01:02:14 | |
Focus Discussion of the Week (15:30): Finding the pre-sales process a bit too long for your liking? Are appointments to your design center being booked in weeks, rather than days, after a visit on your website? It’s the digital age and you need a tool to help visitors visualize their hew home! Episode 6 of Building Perspective digs into Virtual Home Design and Digital Consumer Trends with Chad Bria from BDX. Today, Chad discusses Envision and how this new product ties in virtual home design with the customer journey. Consider it an “online design center” where your prospects can visualize options, finishes, and features right on the screen in front of them instead of waiting for those expensive items to arrive from your bath and kitchen distributor. Learn all about it and see if this works for your business in this episode!
Top Topics of The Week (1:50):
Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.
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