Build Your Business: From Fear to Freedom (Chris Reynolds, Matt Reynolds, Barbell Logic, The Radcast Network)
Explorez tous les épisodes de Build Your Business: From Fear to Freedom
| Date | Titre | Durée | |
|---|---|---|---|
| 25 Oct 2024 | #75 - Prioritize Thinking (Legacy Episode) | 00:25:25 | |
Prioritize Thinking: The Importance of ThinkingTaking time out to think matters. Why? As Matt has discussed in recent podcasts, and his his upcoming book Undoing Urgency, we need to set up habits and systems in our life that help us actually spend time with the most important things in our life. How do we spend time with these most important things? Thinking helps ideas arise, whether they be things we need to stop, do better or different, or start. How does one do this, though? How does one actually take time to think? Prioritize Thinking: When Do You Think Best?Matt has identified a few conditions that need to occur for him to think well, and then a few different environments where he tends to think well. Matt things best after:
The first may seem obvious, but it is truly critical. You cannot think well if you are tired. For Matt, this occurs after a good night of sleep or nap. Of course, Matt does not immediately wake up and start thinking, but rather after taking care of some quick tasks, making coffee, and clearing his head, he can think. Critically, he eliminates urgent work. It is difficult to think about the important when urgent tasks are pressing on your mind. Some of the best environments for him to think include the following:
Matt tends to have an initial brain dump when an idea arises, and he makes sure to take quick bulleted notes down (don’t worry about spelling, format, etc. just get the ideas down). Later, when he has more time, he fleshes the ideas out. On a long drive, following this method, he developed the idea for Barbell Logic Online Coaching. Prioritize thinking! PS - | |||
| 17 Oct 2024 | #13 - Live a Value-Driven Life (Legacy Episode) | 00:43:25 | |
Matt and Chris discuss the reasons for living a life driven by a set of values which you can clearly identify and define. They discuss their own value systems, how they developed them, and how their life has been shaped by them. As always, Matt urges listeners to write down a list of their own life values, and identify the things that bring your value and the things that rob you of value. PS - | |||
| 17 Oct 2024 | #14 - Ask Questions, Read Books, Grow Wise (Legacy Episode) | 00:09:47 | |
Chris discusses how we might begin to acquire wisdom by asking questions of ourselves and of the world around us, reading books to acquire more understanding, and regularly applying what we learn to the problems we confront. As great thinkers like Charlie Munger and others have observed, the accumulation of wisdom comes slowly and patently, by refusing to accept the first conclusion you draw, and refusing to allow others thoughts to intercept and cloud your own. PS - | |||
| 18 Oct 2024 | #29 - How to Build Trust as a Business Owner (Legacy Episode) | 00:19:45 | |
Matt describes how to build trust in your business value equation. This is a crucial aspect of running a successful business with clients who actually enjoy your product or service. Andrew Jackson gave a talk on this, which you can watch here and learn more about here. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out the Barbell Logic podcast landing page. What is Trust and How Do You Increase It? Trust, in the business value equation, is the difference between the client's perceived value and the price. Increasing this difference - increasing trust - leads to happy customers who do not want to leave. This lays the foundation for creating a successful business. How do you build trust as a coach (or really in any business)? Matt discusses three components.
Below, we define these and discuss how to boost each one, which ultimately grows trust. How to Build Trust Matt discusses useful short definitions of each of these that help you remember the difference.
Your ability is your expertise, your skill, your knowledge. People hire you in part because of this. You have the expertise, which they lack, to solve their problem. Of course, a friend or acquaintance may have recommended you. Your expertise played into this recommendation, but your integrity and benevolence did as well. Integrity should increase over time. Do you do what you say you will. Do you show up on time. You will make mistakes, so you must constantly build up your integrity account. A mistake is a withdrawal, so be intentional about building up this integrity after a mistake. Lastly, benevolence is that you care. As someone's coach, you should care more about your clients' training besides themselves. Benevolence also should increase over time. Your clients' perceptions of these is what matters. You might think you're a highly-skilled coach which high integrity and benevolence. If your clients think otherwise, you might want to reevaluate what you're doing. PS - | |||
| 13 Dec 2024 | #6: Why You Should Bootstrap Your Business | 01:09:05 | |
Matt and Chris discuss the merits of bootstrapping a business versus seeking external funding. Why You Should Bootstrap Your Business: 3 Levers to PullA business owner has 3 levers to pull to push the gas pedal: time, effort, and money (or capital). Early on, you need to maximize time and effort and use the company's revenue to build the budget. This is what bootstrapping is. You are going to have to work long hours, work hard and efficiently. You will need obsessive drive to push you along the path for decades. Why You Should Bootstrap Your Business: Pressure is GoodAs a business owner, you have to get used to stress. This stress is good and will drive you to improve yourself (as owner, manager, and technician) and the business. If you take on money, it is easier to not feel the pressure. This is bad. You should feel the pressure early on. It will help motivate you to push harder and think creatively. You will build excellent habits during this period and great habits within the business. These habits will carry on if you take on debt or investment. Why You Should Bootstrap Your Business: Maximum FlexibilityOnce you take on equity, it is harder to pivot the business to potential opportunities. Your idea is going to have to change. Iterating intelligently will improve the business. Don't be wedded to the initial idea, but be open to change as you learn more about the business and the market. It is much harder to do this if you have to justify pivots to a board. Learn why you should bootstrap your business. PS - | |||
| 25 Oct 2024 | #50 - Don't Prioritize, De-Prioritize (Legacy Episode) | 00:24:42 | |
Don’t Prioritize. De-prioritize. Remove Things That Provide No ValueIf you’re looking to create your GAMEplan, first remove those tasks and goals that do not provide you value. Remove the unimportant and non-urgent. One way Matt has identified these tasks is by how he creates his daily to-do list. He has a to-do list that populates on his tablet or phone every day. He simply renames it. When he notices the items that consistently don’t get done, it’s probably time to reconsider them (and likely remove them). Don’t prioritize. De-prioritize. You can think about this with nutrition too. There are so many calories you can eat (or want to eat). What on your plate is not moving you closer toward your goals and does not matter to you? For nutrition, this can help you identify your non-negotiables – those foods or activities such as a small dessert in the evening, pizza on Fridays, etc. that provide you value and you desire to remain in any nutrition plan you follow. PS - | |||
| 17 Oct 2024 | #3 - Get More Done with the Pomodoro Technique (Legacy Episode) | 00:16:47 | |
Matt & Chris share a technique they use all the time, called the Pomodoro Technique. This technique is perfect for both knocking out urgent tasks or carving out time to dedicate to deeper, important work. The original approach is to dedicated 25 minutes to totally uninterrupted work followed by a 5 minute break. You can string together multiple blocks as you get better at this. Also, if you string together multiple blocks, you often need a longer break every so often. 25 minutes isn’t set in stone. You may need to do longer or even shorter blocks. The principle, however, is totally uninterrupted time. If you get distracted, you QUICKLY jot down a super short note to clear your head but ensure that the task that popped up in your head (e.g. I need to take out the trash) gets accounted for. With one hand, simply jot down “trash,” and then continue your work. Preparation can help here. There might be certain times of the day or locations where this isn’t feasible because distractions will be inevitable. You also might need to do things to help prevent distractions: you may have to wear noise-cancelling headphones. You’ll need to have your phone elsewhere and not have notifications turned on. You might need to notify your loved ones that you need 25 minutes uninterrupted time and explain the purpose. Ultimately, this is about getting the urgent things done so you can get the important things done, which include spending time with your family. You can, of course, apply this for important tasks, such as creative work. Try the Pomodoro technique to increase your efficiency with both urgent and important tasks. PS - | |||
| 25 Oct 2024 | #83 - How to Pick Your Battles (Legacy Episode) | 00:20:09 | |
Pick Your Battles: Cool, Calm, CollectedSomeone in the All In conference Matt, Niki, Andrew, & Josh recently attended said “that’s below my line.” What does this mean? It means certain things should be below “your line” that stirs up your anger. Of course, anger is an emotion, and emotions arise sometimes whether you want them to or not. That being said, you should avoid outrage culture, and if you find yourself dominated by your passions, you should step back and deal with it. Matt has identified that addressing a situation in anger almost never works out well. This does not just mean yelling or punishment, but even talking in anger – it usually does not come off well. If accomplishing the goal is the goal, and anger does not help, then don’t lean into the anger. Acknowledge, overcome, and try to make peace. Pick Your Battles: Assume the BestOne component of picking your battles is assuming the best in others, especially others who have built up a level of trust with you. You cannot be in a healthy relationship with your spouse or really any other important person in your life if you assume the worst possible motives for their actions. Reach out to the other person and listen. Winning an argument or seeking to dominate conversation is not a good way to reach understanding or peace. Pick your battles, seek peace, and overcome anger and other passions. PS - | |||
| 25 Oct 2024 | #55 - How Dave Tate Built EliteFTS (Legacy Episode) | 01:18:58 | |
Building EliteFTS – Before EliteFTSBoth Dave’s dad and grandfather were business owners, who inculcated and demonstrated the value of hard work. Dave helped his dad as a teenager, and his dad stressed the importance of quality products (which Dave has stressed with EliteFTS’ equipment). As a teenager, Dave grew sick and tired of being “beat all the time,” so he trained harder and worked harder and started to see benefits. His wrestling coach saw him running stairs one day and told him that if he worked harder than everyone else, he wouldn’t be beat. This, paired with the benefits of strength, started to help him build confidence. Dave also struggled in college, but ultimately decided to return, work hard, and brought up his GPA. He was deciding whether to move to Columbus or Cleveland and ultimately decided to move to Columbus (in part) because of a girlfriend, which meant that Dave would train with Louie Simmons at Westside Barbell. Dave had different jobs, including personal training, bouncing, and gym management, and describes in his story at a couple points where he did not want to continue on the track he found himself, so he made a change. Helping Louie sell equipment and deal with customer service, paired with creating a Q&A website, ultimately created EliteFTS. Building EliteFTSElite FTS began in the late 1990s, with the internet early and shipping times for gym equipment being 16 weeks. He learned, from eMyth, that he needed to free up time to spend more time as manager and then owner of the business. Dave and Matt talk about the importance of adversity and how it has refined them both. This aligns with Matt’s voluntary hardship principle. Ultimately, as a business owner, coach, and human, you will face adversity. Prepare yourself by doing so voluntarily so that when the involuntary challenges come, you can handle them better and grow from them as well. Enjoy Dave and Matt talking about building EliteFTS. PS - | |||
| 25 Oct 2024 | #45 - How to Structure Holiday Promotions (Legacy Episode) | 00:28:36 | |
How to Structure Holiday Promotions: Black Friday & Pre-ChristmasThe lead up to Thanksgiving and Christmas is a time people spend more money. Because you believe in your product or service, and in the case of fitness your service is clearly helping improve your clients’ quality of life, it is better they spend money on your service than something they don’t truly need. This is a great time to offer things such as annual subscriptions, gift subscriptions or gift cards, and limited-time or urgent sign-ups (e.g. 5 spots at a reduced rate). People are looking to spend money and give gifts, so encourage them to spend money on physical fitness and quality of life. Also, avoid those times you’ll likely be drowned out. You should likely have your promotions ready early the week of Thanksgiving. Pre-Christmas sales need to be out after Thanksgiving. Black Friday, and that entire weekend of American Thanksgiving, is a weekend where your ads will be drowned out and your potential clients will be inundated with offers. Deliver your promotions (ideally) before or (less ideally) after that. You will see sales dry up around a week before Christmas. This calls for a change in strategy. How to Structure Holiday Promotions: Post-Christmas and New Years’People tend to find themselves less fit and having gained weight after New Years’, but they tend to have less money to spend. Now is the time to make signing up as frictionless and painless as possible. You might consider offering the first month free or some other type of free opportunity where you can deliver value and have them see how their life could be better with your service. This is also a great time for referrals, as clients can secure free or reduced coaching as they bring their friends or family to enjoy what they have enjoyed and found value in. Another time people are more fitness-minded is mid-to-late-Spring, when people begin to think about wearing swim suits and how they’ll look with the less clothes people tend to wear in the summer. How to structure holiday promotions? Consider the timing, what people are looking for, and likely hurdles. PS - | |||
| 27 Dec 2024 | #8: How Two Brothers Built Their Business from Scratch | 00:52:43 | |
Starting a business feels risky, overwhelming, and downright scary—but it doesn’t have to be. In this episode of the *Build Your Business Podcast*, brothers Matt and Chris Reynolds draw on nearly 40 years of combined experience to reveal how they went from fear to freedom in their entrepreneurial journeys. Discover practical steps to balance your day job while building your dream business. Learn why "safe" jobs aren’t as secure as they seem, how to assess real risk, and the secret to setting yourself up for success—even before you quit your 9-to-5. Hear Matt’s story of turning a passion for lifting into a thriving gym business and Chris’s transition from a secure tech career to building software companies from scratch. Packed with personal stories, actionable advice, and inspiration, this episode is your roadmap to overcoming fear and taking control of your future. If you’ve ever wondered, “Is it worth it to start my own business?”—this episode will give you the confidence to make the leap. PS - | |||
| 25 Oct 2024 | #31 - Lean Theory for Coaches (Legacy Episode) | 00:30:45 | |
Lean TheoryLean manufacturing theory and seeking to improve efficiency comes with misunderstandings and misconceptions. Often, ideas of decrease customers service and employee satisfaction arise. These things may have occurred in the name of lean theory, but do not follow the true spirit of its origins. Lean Theory originates from Toyota’s manufacturing processes and how Toyota strove to constantly improve them. The idea is to improve value. In order to improve value, you have to understand what delivers value to customers – what the customers actually want to pay for. Lean six sigma has 5 principles:
Many companies may have misconceptions about how things they do provide value. The amount of work or time spent does not necessarily equate to more value. Time and money spent on tasks that do not produce value need to be eliminated or reduced. Lean Theory – ApplicationYou may be asking, what does this have to do with online coaching? As discussed in recent Coaching Success episodes, you are providing value to your clients. You spend a certain amount of time and have processes around delivering that value, whether you have created these deliberately or by happenstance. If you’re doing things that don’t provide value, then you’re wasting your time. This time could be spent providing more value to your clients, having more clients, or doing something else. In order to improve your processes, you need to observe them. This could be having a peer or superior observe you. For online coaching, you can observe yourself by recording yourself coaching. Also consider your pace. If you want to work an hour a day and have 19 reviews to do, each should take 3.15 minutes. If you take longer, than you have to consider if you want to reduce your client load, spend more time, or improve your efficiency. Similar to budgeting money, it can feel icky to discuss these things, but it shouldn’t. Your goal isn’t simply to spend less time on your clients, but to stop doing doing that does not provide them value. That increase time can allow you to provide more value. PS - | |||
| 03 Jan 2025 | #9: 3 Steps to Launch Your Business TODAY | 00:42:09 | |
Be a person of action and officially start your business today with these easy steps:
Starting a Business: 3 Steps to Do TodayMatt and Chris Reynolds discuss the essential steps to starting a business, emphasizing the importance of taking action and not just acquiring knowledge. They outline the three primary steps to officially start a business:
The conversation also covers the significance of choosing a business name, managing finances, and the tax advantages of being a business owner. The hosts encourage listeners to take immediate action and set goals for their business in the new year. Be a person of action, open your business today! PS - | |||
| 25 Oct 2024 | #76 - Struggling to Identify Your Core Values (Legacy Episode) | 00:13:51 | |
Struggling to Identify Your Core Values!?Matt has heard that, despite his discuss on developing and defining your core values, and its importance, many are still struggling on how to actually get this done. Matt was working with leadership at Barbell Logic years back on a business trip, and he and the team identified that they needed to work to identify 5-year strategic priorities. They had extremely limited time, but using some simple techniques, they were able to establish Barbell Logic’s tenets quickly, using a bottom-up approach and the pomodoro technique. Helpful Hack to Identify Your Core ValuesThe team had hundreds of sticky notes and a blank wall in the AirBnB they were staying in. Separately, they each wrote down as many important tasks as they could think of. Once done, they stood back, and began to group them together. Groups became larger groups, as patterns emerged. What emerged from this process was the 4 tenets that Barbell Logic still has to this day: serve, grow, teach, steward. Another tool you can use to really identify which tasks you should stop and which you need to prioritize and protect, write down your tasks in the four quadrants of the Eisenhower matrix. These tips and tricks can help you if you are struggling to identify your core values. PS - | |||
| 25 Oct 2024 | #34 - The Evolution of Online Coaching as the Superior Model (Legacy Episode) | 00:25:07 | |
Online Coaching is Better for CoachesOnline coaching is the best coaching for coaches. In-person coaching ties coaches to the tyranny of the schedule and the gym. This leads to long days, much of which may not be paid for but certainly counts in your calculus for quality of life. You can travel – or even go on vacation – and coach. You can coach when it works for your schedule, asynchronously with your clients. Online coaching enables you to gain clients from around the world – as long as you can communicate – which is especially great if you have a niche that you struggle to fill in your local area. Lastly – but not least importantly – you can provide more value to your clients in less time earning more dollar-per hour. Really – in less time than you spent with in-person clients you can make far more per hour, where and when you want to coach, with clients better suited toward your particular strengths. Online Coaching is Better for ClientsOnline coaching is the best coaching for clients. Clients can finally find the coaches they want – great coaches – not simply the coaches in the local gyms. Whether it’s your preferences or certain challenges most coaches cannot address, you can find a coach that can help you. Lifters pay less monthly than they do for in-person coaching. It costs more money to meet someone for an hour multiple times a week at the same time and place. With asynchronous coaching, you pay less, and still get programming and technique feedback. Lastly, you can still train if you’re on vacation or travel for business. This leads to consistency, and consistency leads to more gains (define gains how you want – we mean you move closer to your goal or crush your goal sooner and set new goals). Online coaching is the best coaching for lifters and coaches. PS - | |||
| 25 Oct 2024 | #58 - Be Reliable as a Person and Business (Legacy Episode) | 00:22:19 | |
Reliability Costs Nothing – Integrity over TimeAndrew Jackson shared his value equation a couple years ago, which includes ability, integrity, and benevolence. Reliability is essentially integrity over time. Do you show up each time, on time, and do the thing you said you would do. This costs no money. It takes time and effort. It means you will show up when you’re sick, tired, and for whatever reason do not feel like it. Reliability Costs Nothing but Changes EverythingReliability brings tons of value to those you interact with. You likely have been in a situation, as a parent, supervisor, or friend, where you know whom you can rely on with a difficult task and whom you cannot. As a manager, it is wonderful to know that you have an employee (or multiple employees) you can rely on to get the job done each time. You can fake benevolence for a short period time. You can probably fake integrity for a short period of time. Over months and years, however, your character reveals whether you are reliable or not. Decide to be reliable today. Consider if you are reliable. Think about how others (your spouse, friends, supervisor, etc.) perceive you. Would they say you’re one of the most reliable people they know? How can you become more reliable? Reliability costs nothing but changes everything. PS - | |||
| 25 Oct 2024 | #73 - When the Important Becomes Urgent (Legacy Episode) | 00:29:01 | |
When Important Becomes Urgent: Faith, Family, FitnessThose things that are important but not urgent, such as family, health, and religion, can become urgent when unattended to (or minimally attended to) long enough. You find yourself bickering with your spouse or family more than normal, clothes unable to fit and feeling physically and mentally worse, and falling short of the standard your faith holds you to. Now, your family, your fitness, and your faith are urgent (and, of course, still important). It is time to clear your schedule, pull the weeds, and take care of what is most important. Life is signaling to you that you need to spend more time and effort on these things. This might be scheduling a vacation. It could be a spiritual retreat. Maybe you clear off a time to train every day and start every single day (today) training. PS - | |||
| 20 Dec 2024 | #7: Get Lean! Mastering Financial Management for Business Owners | 01:08:13 | |
You are responsible for the financial health of your business, so you must have a good handle on your business's finances. This includes understanding basic business metrics that matters, using leading indicators, and ensuring a profitable business. We walk you through mastering financial management for business owners. Have a Good Handle on Your Business's Finances | |||
| 18 Oct 2024 | #27 - How to Start Your Business Now (Legacy Episode) | 00:20:06 | |
Matt explains, in detail, how to start your own business. Seriously, you can be a business owner today following these steps. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Here is Matt's presentation on how to officially start a business. Check out the Barbell Logic podcast landing page. How to Start A Business This applies to starting a business in the United States. If you're in another country, the specific details differ. That being said, find out what those simple steps are, and go crush them. There are 3 steps to start a business in the United States.
File an Articles of Organization in You State Do this online, not on paper, to avoid delays. To begin, Google search "Articles of Organization + [your state]." When sorting through the results, make sure it's the Secretary of State official government website (e.g. .sos.mo.gov). You may need to Register as an Agent with your State (free). Do a quick business name search (in State) for conflicting names. You likely should also search the US Trademark Office. "Register a Business" or file "Articles or Organization for a Limited Liability Company." You just completed Step 1. Get an Employer Identification Number (EIN) This is essentially a Social Security Number for your business. Go to this website. Click on "Apply Online Now" and answer the questions. It's easy, free, and fast. Don't overthink or stress out about the questions - just answer them to the best of your abilities. Step 2 is done (that was fast)! Open a Business Bank Account Pretty much all you need to complete this step are documents from the first 2 steps. Gather your Articles of Organization, EIN, personal identification, and maybe an Operating Agreement. You should only need an operating agreement if you have a partner. That being said, you can use this template. An operating agreement answers simple questions about ownership percentages, initial personal investment, etc. Again - don't overthink it. Answer to the best of your abilities. Matt recommends setting this business account up with a local bank. Why!? Because to a local bank, you can be an actual person whom they've met. This may help, if you need to acquire a loan or some other issue arises. Okay, you've completed step 3. You're a business owner. Using Your Business Bank Account Once you have the account open, deposit all coaching revenue into this account. All business and business-related expenses should be spent from the business bank account (tax free - these expenses come right off your income so that you don't pay taxes on that income). Below are some business expenses:
Additionally, if you have a home gym and/or home office that square footage is tax deductible each year for things like utilities and renovations. PS - | |||
| 25 Oct 2024 | #68 - Road Trip Analogy (Legacy Episode) | 00:28:25 | |
Road Trip AnalogyMatt shares an analogy he picked up from Niki Sims regarding how long-term goal achievement is like a road trip. Your destination is the desired end state. You envision where you want to go first. Before you set out or plan your route, you must know where you are going. You next decide on your route. Maybe you want to get there as quickly as possible, so you plan the shortest route on the main highways because you have small children. Matt, describing a great road trip he did with his family to Telluride, CO a few years ago, took another approach. He and his family did not drive more than 5 hours a day. They planned fun stops along the way and picked more scenic ways, even if it added time. They got to their final destination and enjoyed the way there. Major stops along the way are like the goals in the GAMEplan. Those shorter stops are like the actions to get to the goal (e.g. gas station stops). We hope you enjoy and learn from the road trip analogy. PS - | |||
| 22 Nov 2024 | #3: People Follow People: Building a Founder Brand | 00:41:21 | |
Building a compelling Founder Brand rooted in authenticity and storytelling can help entrepreneurs attract clients and grow their businesses. Follow these actionable strategies for overcoming fear, creating consistent content, and shifting focus from price to value to stand out in a crowded market. The Concept of Founder BrandingPeople connect with people, not brands. A founder’s personal story serves as the essential bridge between the audience and the brand, helping to build trust and relatability. Examples such as Steve Jobs, Elon Musk, and Jeff Bezos highlight how a founder’s narrative creates a lasting impression that draws people in. Authenticity and VulnerabilityOvercoming Fear of VisibilityMany business owners hesitate to put themselves out there due to fear of judgment or criticism. The episode stresses that confidence comes with practice and consistency. Facing those fears head-on is the only way to grow and establish a meaningful presence. When it comes to choosing platforms for content, the discussion outlines strategic options: LinkedIn and X (formerly Twitter) are ideal for B2B, while Instagram, Facebook, TikTok, and X work well for B2C. The recommendation is to start with one platform to ensure consistency before expanding to others. Choosing the Right Social Media PlatformsContent creation strategies are also a major focus. Drawing inspiration from daily activities, customer interactions, and common questions provides a steady stream of relevant material. Long-form content, such as podcasts or blogs, can be repurposed into shorter clips for social media to maximize reach. Repetition is encouraged, as most audiences won’t see every post, and consistent messaging helps reinforce key ideas. Finally, the episode addresses the importance of being selective with your audience. Having a clear point of view, even if it repels certain people, ensures alignment with the right clients and saves time by filtering out those who aren’t a good fit. Trust, built through consistent, value-driven content, ultimately leads to stronger conversions and long-term success. PS - | |||
| 17 Jan 2025 | #11: When Work is Your Passion, Work Feels Like Play | 00:40:41 | |
When Work is Your Passion, Work Feels Like PlayYou spend a lot of life at work. If you’re an entrepreneur, unless you plan to fail, you will spend more than most people at it. Don’t do something you hate. Don’t blindly do something you think you love. As you practice something, you tend to love it over time. You will not know unless you expose yourself to different things and pursue them with some real effort. What it Takes to Succeed: Be An OutlierMost businesses fail. If you do what everyone else is doing, you will get the same results. Working hard and intelligently at something over time will set you apart. Remember you’re not a technician as an owner. You need to understand your field, read, expose yourself to new ideas, think about where your business needs to go, and call up customers and prospects and learn about their pain points. When work is your passion, work feels like play. How to Make Work FunLearn to love what you do. Engage deeply with problems and the pain points. See these as the primary things you were put on earth to solve. Become the world’s leading expert in something. Truly master something - become excellent in this thing. Pair things you already love with this, for example coffee, walking, traveling, etc. We often think work is worse than it is. It is not pleasurable every moment. But lean into the challenges and truly embrace the pursuit. When work is your passion, work feels like play. PS - | |||
| 25 Oct 2024 | #40 - Automated Metrics are Awesome (Legacy Episode) | 00:13:52 | |
Automated Metrics Are Awesome – PRs MatterPRs matter because PRs measure progress toward your or your clients’ goals. They let you know you’re on the right track (or they indicate a change is needed). You first must develop goals based on your deep motivations and values. Then, decide on metrics that align with this goal. If these metrics increase – if you hit PRs – you are moving closer toward your goals. Over time, you’ll need to reassess your goals and PRs. You may get injured or reach a point where all-time, outright PRs are behind you (no more 1RMs). This is okay. What you’ll have to do is create new PRs to track. Maybe you track PRs after 40. You could track PRs at your lighter weight. Tracking volume PRs, consistency PRs, PRs at different rep & set schemes, or PRs for accessory or supplemental lifts could help you assess progress toward your goals. Ultimately, PRs motivate clients and measure progress toward goals, indicating if you and your client are on the right path, or you need to change something. Automated Metrics Are Awesome – Efficient & EffectiveDon’t go out of your way to remember client PRs – track them automatically. How? TurnKey Coach automatically tracks PRs across different rep and set schemes, for conditioning, and for consistency. As you provide video feedback, the PRs appear on the screen at the top. It’s the first thing to notice and celebrate with your client. In your programming, you can scroll through PRs for a certain lift and aim for a PR that is there for the taking. For example, a client’s last 1RM and 5RM were all-out, RPE 10 grinders. The client, though, may not have gone for a 3RM for a long time. Instead of trying to eke out a small 1RM or 5RM PR that might not be there, go for the easier 3RM PR. Automated metrics are awesome. PS - | |||
| 14 Feb 2025 | #15: When Business Gives You Lemons | 00:02:47 | |
When business gives you lemons, make lemonade. This week, Matt was sick and Chris was dealing with a technical emergency. Matt and Chris are real-life business owners, and sometimes crises happen. We’ll be back with you next week with another long podcast, but we thank you for your listenership. We’re excited to grow this podcast into something great, even despite weeks like this. PS - | |||
| 29 Nov 2024 | #4: Essential Tools for Productivity & Quality of Life | 01:14:19 | |
Essential Tools for Productivity: Time Saving Products, Services, & HacksFor both Matt and Chris, noise-cancelling headphones help them focus, at home or on the road, and get important and urgent work done efficiently.
Too many look myopically to save money, when they eat up too much time (which loses them money) and have things done poorly. Matt and Chris both recommend hiring people for the menial tasks (shoveling the driveway, cutting firewood, grocery delivery, lawncare) and the high skills tasks (building a website, designing a logo, etc.). Intelligently investing money in these areas saves you time in the long-term and makes you more money in the long-term. Ultimately, in both case you will see more value, in your life and business. Essential Tools for Productivity: Leverage AIIf you're not using AI, you need to. Lots of cool AI tools exist, that help save you time in different ways.
Essential Tools for Productivity: Books & PodcastsMatt and Chris both love to use the combination of Kindle and Audible to consume books. They synchronize, so if you listen to a book in Audible and then later read it in Kindle, you will pick up where you last left off in Audible. If they book is excellent, they buy a physical copy as well. Below are some of their favorite books:
Below are some of their favorite podcasts: Essential Tools for Productivity: SleepMatt cares about sleep. You should too. Below are some of his favorite gadgets (general and branded).
Essential Tools for Productivity: Health & FitnessWhether it's fitness or hygiene, taking care of yourself helps you take care of your business. Don't short yourself here.
Essential Tools for Productivity: Food, Coffee, CookingIf you regularly do something (drink coffee, cook, etc.) then you should spend some money making that task easier and more pleasurable. This applies to the kitchen as well.
Essential Tools for Productivity: Content CreationIf you're going to create content or regularly be on business video calls, you need to invest in high-quality microphones and cameras. It will make you stand out. PS - | |||
| 25 Oct 2024 | #46 - Strong Life with Zach Evan Esh (Legacy Episode) | 01:19:10 | |
Strong Life with Zach Evan Esh ReplayMatt and Zach have interacted before, passing along business advice and Matt coaching Zach when he ran into some issues. Matt jumped on the Strong Life podcast to discuss why online coaching is better than in-person coaching. For many gym owners, they feel tied to the gym, without the ability to leave and get paid. A hybrid model of online coaching and in-person coaching can help. For example, instead of losing money during vacation periods or, even if you charge the same, not providing any value to your clients, gym owners can program for clients using TurnKey Coach. If desired, the coach could provide technique feedback on the application as well. For many long-term clients, whose technique is perfect, moving to online coaching allows a more affordable option while still receiving technique coaching and programming. TurnKey Coach is perfect for those coaches and personal trainers who are bad or not interested in business. Get your clients, coach your clients, let TurnKey Coach handle the backend that you don’t want to deal with. Enjoy this Strong Life with Zach Evan Esh replay. PS - | |||
| 18 Oct 2024 | #24 - Increase Your Productivity With These Productivity Tips (Legacy Episode) | 00:44:50 | |
Scott & Matt share some of their productivity tips: what to do, what to not do, and what equipment or apps help them. When it comes to equipment and apps, both of them find having one huge monitor, 2 monitors, or 3 monitors helps, as one monitor simply adds time to tasks on the computer. Scott has also found value in having a scanner to digitize documents. He puts these on Evernote and finds this saves time, helps keep these organized, and saves space. Both Scott and Matt value a quality backpack and headphones, which can help prevent noises distracting you when you work. Much of productivity is organizing tasks and ensuring dedicated blocks to get both urgent and important tasks done. Preventing distractions--including notifications, family interruptions, and your phone going off is critical. Matt follows the Pomodoro technique, which recommends blocks of completely undistracted time to knock out tasks on your tasks list. The general recommendation is 25 minutes, as it’s long enough you can complete plenty of tasks but short enough that you can fit a few into your day and it doesn’t become too inconvenient for others around you. Scott has some tips as well. Ensure you don’t put projects on your task list. If you find that something stays on your task list, there’s a couple ways to deal with it. If it takes less than 3 minutes to do, just do it immediately, as it takes 3 minutes to put it off. If it’s really a project, break up the projects into tasks and put those tasks onto the list. Finally, if the tasks are important but not urgent, create a Sunday Maybe list where you can put important tasks that are not urgent so you can both organize them, put a place for them, but not feel guilty because they’ve stayed on your to do list for weeks or months. One other note is to consider the trade off with time and money. There may be things that take up huge amounts of time and that you don’t enjoy. If you can afford to spend the money and feel the trade off is worth it, have someone else do it for you (trade the money for the additional time and fill that time with important things, which--important--may end up making you more money). PS - | |||
| 25 Oct 2024 | #35 - Measure Progress with PRs (Legacy Episode) | 00:20:38 | |
PRs Measure Progress Toward Your Clients’ GoalsPRs matter. Consistency underlies success. PRs pave the road to your clients accomplishing their goals. Why? They provide dopamine hits that encourage continued work toward building habits that move lifters toward their goals. Early on, PRs tend to be easy – easy to track, celebrate, and establish. The lifter’s squat increases, the athlete can do more push-ups, the runner can run their mile faster, or the client’s waist has shrunk. Over time, establishing PRs becomes more difficult, as the PRs are not so clear. Ensure PRs Connect to Your Clients’ GoalsPRs measure progress toward your clients’ goals. Your clients’ goals change over time, so you must ensure the PRs you’re tracking and celebrating actually matter to your client. If you continue to push the client’s deadlift 1RM, but she wants to lose weight, you’re missing the point. PRs may track:
You should know your clients’ goals. PRs measure progress toward your clients’ goals, so you should know your clients’ PRs that matter and help assess movement toward their goals. PS - | |||
| 06 Dec 2024 | #5: Is My Idea a Passion or Potential Business? | 00:54:21 | |
Not everyone is cut out to be an entrepreneur, but you might be. If you're a great technician and want to start a business, you will have to become a good manager and owner to run a successful business. Passion Project or Potential Business: Master Your CraftMatt and Chris stress that in order to run a successful business, you have to learn how to manage and own that business. First things first, though. Do you have a great product or service? You have to be a great technician. You may be an electrician, cook, coach, developer. If you start your own business, you own the business and you manage the business. Before this, though, you need to master your craft. This does not mean you're world class, but you have to have a solid understanding of the technical aspects of the business. This foundation helps you become a better manager and owner. Passion Project or Potential Business: Technician to Manager | |||
| 18 Oct 2024 | #26 - Be a Person of Action (Legacy Episode) | 00:14:30 | |
Be a person of action. Act now, begin that idea today, so that your big idea doesn't stay stuck in your head - this is the key to success. Matt Reynolds kicks off the first Coaching Success podcast. This podcast will primarily address topics relating to things that lead to you being a successful coach, businessperson, and person. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out the Barbell Logic podcast landing page. Be a Person of Action Many, if not most people, have ideas for businesses they want to start, books they want to write, fitness habits they want to begin, and more. Too many - likely most - of these remain stuck in people's heads because they never take the first step. Don't be one of those people. Be a person of action. Act now. Take the first step. Do something concrete that progresses you toward your goal being made a reality. The biggest hurdle to your goal is the first hurdle. That is why you need to start now, and if not now, today. Seriously, stop reading or listening, think about your goal, and take that first action today. Standard Operating Procedures One thing that empowers success and limits wasted time is writing standard operating procedures. Writing a standard operating procedure might be your first step. Matt, in his efforts to expand his gym, wrote a standard operating procedure for how to clean the gym. He had to first, of course, understand what was needed to clean the gym. This SOP, however, empowered him to hire someone to clean the gym, enabling Matt to focus on more important aspects of the business. Be a person of action - get this done today. You could write an SOP for nightly chores for your kids. Write an SOP for your morning routine. Write an SOP for packing your gym bag. This saves time and mental effort, allowing you to focus time and energy on more important things. Coaching Success Writing SOPs and actually taking those first steps liberates you. You've been stuck in inaction and dreaming, and nothing has gotten done. Move toward that goal you've been wanting to accomplish. Write the SOP that frees up your time so you can begin that important project. Also, consider what events fill your time. If you spend most of your time with unimportant, nonurgent tasks, you need to stop. Family is important, not urgent. Television is neither important nor urgent. Stopping your kid from running out into the busy street is important and urgent. Another work email is likely urgent, not important. PS - | |||
| 25 Oct 2024 | #36 - Customer Service is King (Legacy Episode) | 00:19:57 | |
Customer Service is KingCustomer service standards have fallen since 2020 and COVID-19. You notice it at nice restaurants and hotels, at airlines and in public bathrooms. Employees seem bothered to help customers. Companies don’t answer phone calls or respond to texts or emails. The expectation to tip has spread to everything, with a reduced level of service and an increased rate of tipping. You buy a cup of coffee, fill it up yourself, and clean up after yourself, and when you pay and the employee flips the tablet around, you see recommended tips for 20, 25, or 30%. Workers should get paid good wages. You should tip well for employees whose wages rely on tips. But what has happened to customer service? Customer Service is King for Your Business’ SuccessIf you’re a customer, this has seemingly nothing but downside. Have lower expectations and reward businesses that provide good customer service. You see, though, the opportunity for existing or potential business owners. Have good customer service! If you take care of your customers, you will tower above other companies. Good customer service will set you apart and lead to your business’ success. Control what you can in this economy and this world, and have great customer service. PS - | |||
| 18 Oct 2024 | #25 - What is Marketing? (Legacy Episode) | 00:51:58 | |
What is marketing and why does it matter? If you feel you can provide a valuable service or product to others, how do you not only get that message out but demonstrate to your potential audience & customers that what you are selling is right for them? Josh Veach, CIO at Barbell Logic, joins Niki & Matt, to discuss marketing. Josh also runs a non-profit--Go Shout Love--that designs and sells t-shirts, with the funds going to help families pay medical bills for their children with rare diseases. You can follow Go Shout Love on Instagram here. Matt and Josh met not through lifting or some business convention, but rather through being neighbors and sheltering from tornadoes. Josh’s house did not have a basement but Matt’s did, so Matt offered his basement in case of a tornado (and Josh and his family took him up on the offer). The friendship first entered the business realm when Matt needed to build a website for his gym, Strong Gym. Josh had begun to do pro bono work and eventually created a company of his own that worked on marketing and website development. Since then, Josh has become a full time employee at Barbell Logic, a member of the leadership team, and a crucial member of the team. Now, back to marketing. Most people focus on themselves and their business and forget to think about their audience and clientele, what value they are looking for, and what drives their decisions. If you're a coach or business owner, you (hopefully) believe in the product or service you're offering and understand the value you provide your clients. Or, if you don’t have any clients yet, you at least have some idea of how you can impact and improve the lives of your future clients. But simply sharing your story is not enough. Josh’s advice comes down to three big things:
Additionally, and just as important, you cannot lie about your service or product. Word of mouth is still the best way to grow, and if you lie or overpromise about your product or service, the word of mouth will be negative. Lastly, you have to build your brand through repetition. What beer do you think of when you think of the coldest beer? What beer do you think about when you think about getting away to a beach? Is this a result of some inherent property of that beer, or that those companies have made decisions about what their product provides and have consistently messaged that over years and decades. You are positioning yourself and your brand in your audience and clients’ minds. One example of this is having a consistent color scheme and font in your marketing and design work. It’s a small point, but it helps maintain one consistent voice and builds the repetition and consistency you want. This actually decreases in difficulty as you grow. Though you as a coach don’t have a marketing department planning and preparing your messaging, you are also one person. How do you maintain a consistent voice in a larger company? It’s hard. Lastly, what’s a CIO? The title means Chief Information Officer. Josh helps with website development and design, marketing and sales. He ensures that Barbell Logic maintains that one consistent voice throughout its webpage, social media, content, services, and advertisements. Understanding marketing can really help you in multiple areas of your life, beyond your business. The underlying principles are about clear communication and working to understand what the person you’re communicating with wants. PS - | |||
| 25 Oct 2024 | #48 - Know Who You Are (Legacy Episode) | 00:23:30 | |
Know Who You AreYou don’t need to have a mission statement, business plan, or core values to begin coaching or even start a business. Get customers now. As your business grows, you should sit down and knock these out. And there really is no better time to complete these then over the holiday season, when work tends to lesson and you look back on this past year and forward to the next year. Spend a few days creating these. Once you have a draft, step away and think on them. You might show them to someone else you trust. Below, we give some example that Barbell Logic has created. They may be a good starting point for you. Know Who You AreIf you’re going to spend some time knowing and defining who you are this holiday season, the below may help you as starting point or reference point for comparison. Barbell Logic is redefining traditional personal training by delivering a superior experience of professional coaching through your smartphone to anyone, anywhere, any time, and at a fraction of the cost of traditional personal training. Our Mission We are professional strength & nutrition coaches giving the world access to personal coaching, educational resources, and opportunities to help other improve their quality of live through strength. Core Tenets
Our Vision Core Values Connection: Coaching is a window into people’s lives. We value authentic interactions and real relationships with everyone who trusts us enough to open it. Consistency: Trust and consistency are the hart of our professionalism. Every interaction is an opportunity to build trust, and we hold ourselves accountable to the expectations we set. Know who you are. PS - | |||
| 17 Oct 2024 | #5 - Build Self-Confidence (Legacy Episode) | 00:15:51 | |
BLOC coach Dan Flanick returns to the podcast to discuss the importance of developing confidence and self-esteem, and how barbell training has helped him in his own growth and development. PS - | |||
| 25 Oct 2024 | #80 - When to Break the Rules (Legacy Episode) | 00:20:21 | |
When to Break the Rules: Increase Speed & Decrease CostsIn many industries and organizations, there are general guidelines, rules, or ways of doing things. You may learn, early on, that generally, for example, employees should have one manager only or that you should never divide your forces in the face of a larger force. Great victories and advantages, however, lie in consciously not following these rules. For start up companies, your advantages over larger companies come from nimbleness and low costs. When you start your business, you are the technician, the manager, and the owner. You wear all the hats. You will hire employees, and they will begin to take some of those hats. Do not, however, force your people and processes under principles that slow you down or increase your costs. As you scale, you will reach higher level nodes where payroll will increase. As you do this, profitability may decrease as you take on more people, but then it will improve as you improve and grow at that node. Move fast and move cheap. Know when to break the rules and knowingly break them for the good of your business (when it makes sense). PS - | |||
| 17 Oct 2024 | #12 - Why You Should Make More Mistakes (Legacy Episode) | 00:25:14 | |
Matt and Chris discuss the value of making mistakes, owning up to them, and learning from them. Many people grow up afraid of making mistakes, and reluctant to own up to them when they do make them. Chris argues that this stunts our growth and creativity as humans, because mistakes are essential to the process of discovering new things. PS - | |||
| 25 Oct 2024 | #52 - Do You Own a Business or a Job (Legacy Episode) | 00:45:37 | |
Job or Business – Should I Own a Business?Not everyone should own a business. Probably, most people should not own a business. It’s not an insult: it’s reality. Owning a business is too much risk and stress for some people. You still may be an excellent coach or technician. You may provide a huge amount of value to your employer or to your customers. If you’re the right person to own a business, you probably find yourself unable to put up with some of the downsides to jobs and tend to naturally get after it. Matt and Scott are great examples of people who are natural business owners. Job or Business – Which Do You OwnYou may want to consider simply owning your own job, rather than a business. For example, you may want to be a coach, get as many clients, but not be a business owner. You may own a job. You’ll still have to be your own boss and complete certain functions that aren’t simply coaching, but you may not want to have other employees, and may be happy with growing to a point, making good money, and not be worried about a business. As a business owner, you assume the risk. You will likely, over time, hire employees – some will be technicians, others will be managers. You need to understand the nature of the business you are in. For example, Scott talks about the gym owner business as a type of real estate. Job or Business – How Good Can This Get?Regardless of whether you own your job, a business, or you work for someone else, you need to think about what your options are. What is important to you? Can you deal with the risk and stress of business ownership, or not? Do you want to grow a business, or are you okay with a smaller, steady income stream? Would you like to simply punch the time clock and not worry about things when you’re off? Understanding the nature of your business or job and whether it is really a business or job is important. On the Stupid Tax podcast, Scott and Mitchell discuss thinking or your job, even if you work for someone else, as a service you are providing that employer. It may make sense, for some, to work for that company as a contractor rather than an employee, for example. Do you own a job or business? PS - | |||
| 24 Jan 2025 | #12: Time is Your Most Precious Resource | 00:49:37 | |
Time is your most precious resource. You can make more money and you can work harder, but you cannot make more time. We all have 24 hours in a day and we all have a finite amount of days to live (we will die). Make the most of your time, and learn how to leverage effort and money to open up as much time as possible in your life. Time Is Your Most Precious Resource: Can’t Create MoreYou have three resources you can pull from: time, money, energy. You should work hard. This is a must as an entrepreneur. Do the work. If you are young or poor (and often they go together) you will have to spend more time doing things for yourself. As you grow older and more experienced, hopefully you have made more money. You need to buy back your time, using money to free up time. This means paying for others to take care of urgent, non-important tasks, both high skill or low skill. This helps you avoid drowning in urgency. Time is Your Most Precious Resource: MED for Maximum ImpactYou need to consider the likely impact on the business and likely investment of resources. Rate each on a scale of 1-5. If there are low resource, high impact actions you can take, these are no brainers. Do them. Now. High resource, low impact actions you should avoid. The harder choices are the high resource, high impact or low resource, low impact actions. Where many owners may not think clearly here is with sunken costs. Oftentimes, certain clients suck energy, time, and money out of your business but put little money into the business. Fire these people. Hire more clients like your best clients that take the lowest number of resources. Time is your most precious resource. Leverage it and other resources intelligently for the maximum impact on your business.
#BusinessGrowth #CoachingTips #ClientSuccess PS - | |||
| 17 Oct 2024 | #11 - Myers Brigg Test (Legacy Episode) | 00:33:41 | |
After taking the "Understand Myself" personality test based on the Big Five aspects, Matt and Chris take the Myers-Briggs and Enneagram to get a more comprehensive look at their personality types. As Matt says, the results of the personality test shouldn't be too much of a surprise, but if they are, perhaps that points to some areas you can work on in your relationships and daily interactions. Chris points out that, having taken many personality tests as part of his business with private equity groups, the results of the test can tell you what roles you could succeed in, and what roles you are likely to struggle with. As he puts it, everyone wants to be the CEO, but few have the right personality when it comes to living the job every day. PS - | |||
| 17 Oct 2024 | #17 - Remembering Dad (Legacy Episode) | 00:35:22 | |
In honor of Father's Day, Matt and Chris reminisce about childhood memories with their Dad and the important lessons he taught them along the way. To all the dads in the Barbell Logic family, Happy Father's Day! Discounts
Connect With Matt
Connect With Scott
Connect With the Show
PS - | |||
| 25 Oct 2024 | #72 - Gratitude (Legacy Episode) | 00:29:25 | |
Extreme GratitudeMatt goes through and thanks many of the people that have helped bring him and Barbell Logic to the point it is today. Having just submitted the book to Forbes, about to go on vacation, and halfway through the year, Matt takes time to thank the people who matter to him. He recommends doing this if you have not. We want to appreciate the pursuit, not the outcome, and taking time to be thankful is a great way to enjoy the pursuit. Opportunities have arisen that, whether you call it luck, fortune, fate, or grace, you did not deserve in any real way. You found friends and colleagues, co-workers and jobs that you did not expect but mattered. Take time to be grateful. Have extreme gratitude. PS - | |||
| 18 Oct 2024 | #23 - Time Is Your Most Valuable Resource (Legacy Episode) | 00:38:58 | |
Time is your most valuable resource, and you don’t know how much of it you have on this earth. Because of this, protecting time, being efficient, and knowing when to trade money for time is important. Its importance heightens if you find yourself in a situation where you make enough money that you can make more money on your work than completing a menial task, such as mowing the lawn or cleaning the house. You might actually make more money paying someone else to do this. This isn’t the case for everyone, and there are times in people’s lives where they simply have to lower expenses and be thrifty. If you find yourself in a situation where the more you work the more money you make, then you need to think about finding time blocks where you don’t work and being efficient with your work. If you find yourself with a fixed amount of time at work (eg a 40 or 60 hour work week) then you need to figure out how to leverage the time you have outside of work for both enjoyment and to complete the other tasks in your life. Regardless of your situation, it helps to consider the money-time tradeoff and how some investments of money can lead to more money in the future (and, of course, how some investments of time can lead to money in the future). Thinking this way can help clarify what you should do yourself or hire out and help block off time for leisure and family and enjoyment. PS - | |||
| 08 Nov 2024 | #1: 6 Non-Negotiables to 10x Your Productivity | 00:53:24 | |
10x your productivity with these 6 non-negotiables. Building these habits into your daily routine increases your output & effectiveness. 10x Your Productivity Habit #1: Work When Everyone Else Sleeps Working when everyone else sleeps gives you an edge over your competitors and gives you time to knock out urgent work and complete deep work without interruption. For Matt and Chris, the best time is early morning. Chris wakes up and immediately works on deep work. Matt knocks out urgent work, then transitions to deep work. If you are a night owl, that is okay. Take advantage of the late evening time when you are up anyway and your brain works at its best. 10x Your Productivity Habit #2: Prepare to Work Train your brain to know work is coming by taking advantage of the Pavlov response. Create and perform the same series of tasks before you work, especially before you complete deep work. Chris does the following:
Matt's prep to work routine includes getting dressed for the day, making coffee, letting the dog out (skips on the road), sitting down in the same chair, and turning on the computer. There is a chance you already have one. You need to make it more intentional, and might add things (similar to Chris). 10x Your Productivity Habit #3: Work with Absolutely No Distractions Distractions destroy productivity, causing you to lose focus. They prevent you from completing deep work. Turn off your phone and computer notifications. Go to a room where you no you will not be disturbed. Then, when you are done with your deep work, you can respond to the notifications and urgent tasks all at once. 10x Your Productivity Habit #4: Leverage Artificial Deadlines Create & hold yourself to artificial deadlines. Parkinson's Law describes how tasks will fill the time allotted to them. Barring extremes (giving yourself one second), you can get tasks done much faster than you think if you give yourself less time. For example, creating a PowerPoint slide that is not that important might take you two weeks (or even two months) if you let it. If you give yourself one hour, however, you'll find you can get it done in an hour. Chris uses time boxing, where he assigns a value to a task and then allots the time for the task. Bringing this intentionality of value makes how much time it should take more clear. Most people take too long to do things. Occasionally, for truly important, high-value work, they do not spend enough time on it when they really need to ensure high quality. 10x Your Productivity Habit #5: Focus on 1 Task at a Time You've been lied to: multi-tasking is fake. People serially task (context switch), and they context switch poorly. Instead of bouncing from one task to another, performing both poorly, intentionally serially task. You focus on one thing at a time. When done, move onto the next thing. Matt and Chris both use the Pomodoro technique. This involves allocating a certain amount of time (try 25 minutes) to completely undistracted work on 1 task. You don't go to the bathroom, you don't get more coffee, you don't look at your phone. Then, take a break to complete those urgent tasks, go to the bathroom, and get more coffee. You will learn that you are incredibly distracted. That is okay. Do it badly and you will improve. You will be able to do longer pomodoros with greater focus over time. One tip Matt has for this is if something pops up into your head, such as the need to thaw meat for dinner or take out the garbage, quickly jot down a one-work reminder and keep work. For example, write down "meat" or "trash" and put it out of your mind. That way, you do not worry you forget about it, but spend no time on it. You do not context shift. 10x Your Productivity Habit #6: Leverage the Eisenhower Matrix General Eisenhower developed a quad chart based on the urgency and importance of tasks. Tasks can fall into the below categories:
You should remove tasks from category 1 and delegate or automated category 2 tasks. Use the pomodoro technique for category 3 tasks. You may use the pomodoro technique for category 4 tasks, but the most important thing is to build time for them by reducing the time you spend on other tasks. These tasks tend to not get done, but they are where the most value comes from, whether they are important tasks for you or your business. Barbell Logic Links Website: https://barbell-logic.com/ Instagram: https://www.instagram.com/barbell_logic/ Facebook: https://www.facebook.com/barbelllogiccoaching/ X: https://x.com/BarbellLogic Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links LinkedIn: https://www.linkedin.com/in/chrismreynolds/ See how much you could be making at https://turnkey.coach/5x Check out our Coaching Kickstarter eBook to accelerate your coaching career If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ PS - | |||
| 18 Oct 2024 | #21 - Objectives and Key Results (Legacy Episode) | 00:47:22 | |
How do we set goals? How do we break those goals up to SPECIFIC, MEASURABLE, TIMEBOUND, smaller actions? How do we assess whether we've met our goals and, if we fail to meet them, if we moved in the right direction and made progress? Enter the OKR. PS - | |||
| 18 Oct 2024 | #28 - Improve Your Business Value Equation (Legacy Episode) | 00:12:26 | |
Matt describes your business value equation, its components, and how you can improve your business value equation. This is an important concept for understanding your business conceptually and keeping the big picture in mind. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out the Barbell Logic podcast landing page. What is the Business Value Equation? Imagine 3 drinking straws that meet at the top. They're fanned out so one goes left in the bottom, one down in the middle, and the third to the right. Let's look at these straws just as you would a graph, with things on the left having less and things on the right more. The one on the left is the cost of running your business. The one in the middle is the price to the customer. The difference is profit. If the price is below the cost, then you're losing money. Importantly, however, the one on the right is the perceived value of your service or product by the customer. While it seems obvious, your customers must perceive that you're they're receiving more value than the cost they're being charged. Improve Your Business Value Equation Remember that coaching is a luxury good. While we all know it can transform lives and greatly improve quality of life, it is not absolutely necessary like food. Because of this, you and your business must provide value to your customers (and work to increase that value). There are 3 ways to provide value:
Setting prices is challenging and important, and Matt will discuss that in a future episode. That being said, what you want to do is fans these straws out more by moving cost to the left and perceived value to the right. Lower your costs (time & money) by improving efficiency. Improve the value of your service - get better, add something to the service that does not cost much, get a better idea of what your customers want. Hopefully this helped you learn how to improve your business value equation. Matt will go more in depth on each part of this in future podcasts. You can purchase Rebel Allocator here. PS - | |||
| 10 Jan 2025 | #10: Why Core Values Matter: Decision-Making, Growth, & Company Culture | 00:58:12 | |
Core values serve as guiding principles that help individuals and organizations make decisions aligned with their highest ideals. They are incredibly important, and should not be posted on the wall and forgotten, but known by all and followed by all. Core values must be reflected in the company culture, hiring process, and leadership. Why Core Values Matter:Core values define the highest ideals for yourself to act. They serve as guidelines for goals, actions, and other decisions. These will drive actions. They will provide a standard to guide hard decisions. Core values should align with who you are and what you believe in. Don’t create core values that you can’t live up to. These need to be reflected in your company culture. They cannot be posted on the wall but known by no one. You cannot ignore them. If someone is exposed to your business, will they say that your core values are reflected in their interaction with your company. How to Identify Your Core ValuesEven if you do not know your core values, you have them. Identify attributes that you find attractive or motivational (or, find features that bother you). You might also think about your legacy and how you want to be seen. If you have someone who can speak honestly to you, you could see how they see you now. You might think about things you regularly do or need to do and post them up quickly on a wall. Start to group these activities. You can begin to see values that you follow. Once identified, you should prioritize them. Once you have your core values identified and prioritized, you can begin to develop your GAMEplan, which will move you from where you or your company are now to where you want to go. PS - | |||
| 25 Oct 2024 | #66 - When to Hire Out (Legacy Episode) | 00:23:59 | |
When to Hire Out: The Eisenhower MatrixThe Eisenhower Matrix groups tasks into 4 categories:
Urgency deals with a close due date. These tend to be someone else’s priority (bills, taxes, work tasks, household chores). Important tasks are important to you. Tasks can overlap in terms of urgency and importance, but often important non-urgent tasks get ignored because you have to motivate yourself to do them. You need to maximize efficiency on urgent and important tasks. Stop doing non-urgent and non-important tasks. Now we come to urgent but non-important tasks. When to Hire Out: Urgent, Non-Important TasksThese tasks have to get done, but tend to be relatively unskilled. When they are skilled, someone else can typically do them for you. Initially, as a business owner and young person, you have to perform these tasks. At some point, though, you have to be able to spend time working on the business, not in it, and you gain that time by automating and delegating these tasks. One option is to hire tasks out. Matt sometimes uses Upwork or Fiverr for tasks like artistic renderings. Not only can Matt as the CEO and founder not perform these tasks well, but even the marketing and design team within Barbell Logic needs to be focused on more important work. Their time is worth more than these relatively quick tasks. When to Hire Out: TurnKey Coach for Personal TrainersThis is what TurnKey Coach offers to coaches and personal trainers. Instead of using a dozen apps, use one that delivers communication, programming, metrics-tracking, screen recording, scheduling, and payment processing. The App is build for efficiency, to maximize not only quality of life but enable you to study your craft and acquire more clients. Work on your business, not in your business. PS - | |||
| 25 Oct 2024 | #87 - Choose Hard Things with Cody McBroom (Legacy Episode) | 00:43:40 | |
Choose Hard Things: The Transforming Power of FitnessCody had been an overweight youth but decided to begin to take his health and fitness seriously. When he wedded his nascent health and fitness journey with a passion for learning as he changed his major in college, he never looked back and pursued a career as a strength and nutrition coach. Cody found that by simply doing hard things regularly and improving his health and fitness, he improved all other aspects of his life. Truly, embracing voluntary hardship can alter the course of your life for the better. The decision to do the hard things matters. Choosing Hard Things in Business & LifeCody, like Matt, saw the downsides of the in-person coaching model. He started an online coaching business in 2017, the year after Matt began Barbell Logic Online Coaching. He has focused on tailored nutrition and fitness coaching, prioritizing normal every day people looking to avoid the tragically-too-normal slide to obesity and disease. He has had to learn about business (again, embracing hard things) to help his business grow, which ultimately helps more people transform their lives. Choose hard things every day. PS - | |||
| 18 Oct 2024 | #30 - How to Set Prices in Your Business (Legacy Episode) | 00:39:45 | |
Pricing - it's a too often undiscussed, underexamined aspect of running a successful business and becoming a successful coach. Matt discusses how to set prices intelligently and intentionally. Andrew Jackson gave a talk on the business value equation, which you can watch here and learn more about here. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out the Barbell Logic podcast landing page. Pricing in Your Market Matt mentions the book Monetizing Innovation: How Smart Companies Design the Product Around Price, which helped Barbell Logic think about, test, set, and change prices for its services. Price is crucial, but before there is a price there is someone who is paying that price (spending that amount of money) for the product or service. Who are those people are what problem of theirs are you solving? Who are your competitors in the market, already attempting to solve this product (if any)? As a coach, you may initially grab clients with a big net (i.e. whoever walks in your gym doors) but over time you will likely and should find that you have a niche. This niche may be a group you particularly like to coach, a demographic that for whatever reason seems drawn to your product or service, or one which you have an aptitude for. Own that niche, but be prepared to expand beyond it (while never forgetting it or continuing to serve it). Consider also the total addressable market (TAM). This is the entirety of the market you're addressing. For example, TurnKey Coach's niche is burnt out coaches, though it can also greatly aid burgeoning coaches. It's TAM, however, is anyone who coaches to any degree online. Pricing - Conceptualizing and Testing Remember, you're running a business. Discussing money and price can make people uncomfortable, but it's important. You need to provide more perceived value to your customers than the price. You need to dig down into the perceived value of your service and how people perceive the price. Your business needs to make money as well. You will likely want to test your service and pricing with alpha or beta testers. This might initially mean your family. Provide the service you plan to provide. Talk to these early clients about competitors they are or have used. Ask them the following questions (first about the competitor, then - once they've received your service - the same questions for your service).
Then, ask them how likely they are to buy the product, on a scale from 1-5. Only about 30% of the 5s will buy the service. Only about 10% of the 4s. 3s and belows will almost certainly not buy the service. Ask they why they would buy the service (or why not)? Ask the awkward conversations. You have likely charged these people nothing or a very low price, so just be honest that you're trying to improve your service and really want to hear what they valued (and what they did not). Lastly, when it comes to pricing, 1-2 prices is probably too few and 5-6 is probably too many (so 3-4 is probably right). PS - | |||
| 25 Oct 2024 | #44 - Structure Your OKRs In a GAMEplan (Legacy Episode) | 00:22:08 | |
What is Your GAMEplan? Prioritize the ImportantMatt shares how he discussed the business metrics that matter with Cody Miller, BLOC Coach and owner of the great gym The Strength Parlor. Cody dug in, got a hold of those metrics, and then talked more to Matt. Well, what’s next? Next, you need to identify the goals that move the business in the direction you want. Likely, you’ve identified areas of weakness in the metrics. These goals need to be important. They can be urgent, but they should not be urgent but unimportant. For example, if you fail to address something in the next couple months that would cause the business to fail, that is both important and urgent. You should create goals for that. Establish goals for the month. You should be able to easily say, with a yes or no answer, if you accomplished the goals. What is Your GAMEplan? Get After What MattersOnce you have set up your goals, identify actions you believe will accomplish your goals. For example, you may aim to reduce churn from 4% to 3.85% in the upcoming month. Below are some potential actions to get after that goal.
These are some example, and they might not actually accomplish the goals. You’ll need to be able to measure progress toward the goal with metrics. Let’s move onto discussing metrics. What is Your GAMEplan? Did You Accomplish Your Goal?Metrics help you determine if you’re moving toward your goals or not. They help you answer whether you’ve accomplished your goals or not. As you setup your GAMEplan, you’ll need to schedule a time at the end of the month to assess the past month and then create a new GAMEplan for the next month. You’ll also need to schedule time to accomplish the actions items. A good way to complete these is using the Pomodoro technique. There are many ways you can err with the GAMEplan, but don’t stress it too much because you’ll never achieve perfection. Keep striving to get better. You may have overly ambitious goals or far-too-easily-achievable goals. Your actions items may not have moved you toward your goals or far less than you thought. You may have put too much on your plate (or not enough). Keep developing ambitious goals, pursue them with actions you believe will accomplish them, and measure them with metrics. Then execute and assess. What is your GAMEplan? PS - | |||
| 07 Mar 2025 | AI for Business Productivity: Shaping the Future of Work | 00:55:40 | |
How AI is Transforming Work and ProductivityAI is reshaping the business landscape, helping organizations work faster, smarter, and more efficiently. In this episode, we explore how AI-powered tools can streamline workflows, automate repetitive tasks, and free up valuable time for strategic growth. Whether you’re an entrepreneur, executive, or team leader, understanding how to implement AI in your business is critical for staying ahead in today’s competitive environment. What You’ll Learn in This Episode:
AI and the Future of ProductivityThe role of AI in business is growing rapidly. We break down:
Preparing for the AI-Powered WorkforceAs AI reshapes industries, businesses must evolve. This episode covers:
AI as a Catalyst for Long-Term Business SuccessAI isn’t just about productivity—it’s a game-changer for innovation and growth. We’ll discuss:
AI is not the future—it’s the present. Businesses that adopt AI effectively will stay competitive, increase efficiency, and unlock new opportunities for growth. Press play now to learn how AI can transform the way you work. PS - | |||
| 25 Oct 2024 | #47 - How to Be All In (Legacy Episode) | 00:21:31 | |
All In!It’s time to be all in. It’s time to execute. It’s time to complete that task or project or goal or dream or aspiration that you’ve been putting off. No more. Of course, you should complete a GAMEplan so you can define your goals, the actions you take to achieve them, and the metrics you use to determine if you’ve succeeded in meeting your goals. But that’s just the beginning, not the end. Don’t use your GAMEplan as a procrastination tool. Be all in right now. As a coach, this might mean creating lists of potential clients (cold leads and warm leads). Then, calling, texting, messaging, or emailing these people. Swing for the fences. If you have 4 clients, don’t aim for 6, aim to get 20. Schedule the time and do the work, even if you don’t want to. The impact on 2024 and beyond will be incalculable, beyond the confidence you gain from having done the work. It’s time to be all in. PS - | |||
| 25 Oct 2024 | #78 - Strength Training at West Point (Legacy Episode) | 00:55:06 | |
Strength Training at West Point: Simple, Hard, EffectiveGreg Hess is an instructor and athletic trainer at West Point. In this role, he has a host of responsibilities, including immediate treatment of injuries, overseeing mandatory physical training of all cadets during their cadet basic training, and leading an elective course on compound barbell lifts. Really, what he is doing, in his roles, is trying to spread the benefits of simple, hard, effective training. During basic training, he exposes cades to the deadlift and bench press, despite the limited time. In his elective, however, he has more time to instruct technique on the four main lifts, along with the power clean and power snatch. Cadets also learn how to coach other cadets. This is a good thing. Cadets at the United States Military Academy (West Point) are being exposed to simple, hard, effective strength training. Learn about something exciting that is going on at West Point. PS - | |||
| 25 Oct 2024 | #51 - New Year's Resolutions (Legacy Episode) | 00:22:24 | |
New Year’s Resolutions Done WellNew Year’s resolutions have really been dismissed in recent decades, likely because of the high failure rate they have (especially when you consider fitness or health goals). It’s true, New Year’s resolutions can be done poorly. If this is the only time of year you make big, bold goals and you find yourself never having achieved them, you may need to reevaluate how you create and pursue goals. If, however, your built more like Matt, it’s simply a way to make goals for the upcoming year. It takes advantage of the down time during the Christmas and New Year’s holidays. It also makes sense because it simply follows the natural calendar year. You should have goals you’re pursuing. You should be improving yourself. Having an annual time where you evaluate the past year and make goals for the upcoming year is not foolish. Matt’s New Year’s ResolutionsMatt ultimately broke his goals up into 5 categories, with over 20 goals. His categories are listed below:
You might have different or fewer categories. That’s okay. Some of Matt’s physical goals include reaching a 225 pound bodyweight and 35-inch waist. He wants to complete 250 workouts in 2024 and track macros every day in 2024. Having at least 80% of meals be homecooked and reducing alcohol consumption by 90% are also included. For business, there are some big projects he would like to include, such as a Series A funding round, a book deal with Forbes, and a couple TV shows. In the realm of spiritual goals, he wants to hit 0 debt (including mortgage), make some home renovations, and go to Europe. His spiritual goals include reading the entire Bible and preaching 10 times. Lastly, his family goals include having a date night once per week with wife (barring travel) and have bi-monthly daddy-daughter dates with his youngest daughter. Your New Year’s Resolutions might be different. But, if you’re someone who makes goals and accomplishes them, don’t be afraid of New Year’s Resolutions. PS - | |||
| 17 Oct 2024 | #9 - What's Important to You? (Legacy Episode) | 00:17:21 | |
Matt takes a moment to reflect on the things that are most important to him, and encourages you to do the same. For many life is moving at a slower pace right now (involuntary or not), and that means it's a good time to take inventory of the things that bring value and joy to your life, and the things that rob from your life. PS - | |||
| 25 Oct 2024 | #82 - From Client to Coach (Legacy Episode) | 00:35:48 | |
Client to Coach: Fitness to StrengthBarbell Logic has identified a somewhat typical progression among a cohort of its clientele. These folks go from fan to strength client to Academy client to coach using TurnKey Coach. Micaela Bickel followed this path. She began more in the fitness space, programming circuits and endurance. Barbells were sprinkled in. Despite her skepticism and fears, training with barbells produced the results she wanted and not only did not hurt her back but actually helped her back. She attended a seminar and left humbled but ready to pivot to strength-based training for both herself and her clients. Client to Coach: The Business of CoachingShe soon found the Academy and learned many of the practical and academic things it teaches. Despite having an exercise science degree, she derived a huge value from the academy. She opened a gym in February 2023. That was a steeper learning curve. She learned as she went, though the Academy also not spends more time addressing the business of coaching. Her first important transition was from charging per session to charging monthly. Soon thereafter, she moved to a hybrid model of coaching, where clients receive usually 2-3 months of in-person coaching from her and then are moved to online through TurnKey Coach. This has increased her ability to coach more clients and decreased her time at work. The way TKC measures progress and PRs has encouraged compliance, and clients are able to train while away from the gym (and Micaela can coach away from the gym). Learn about Micaela’s story from client to coach and how she crushed the client life cycle. PS - | |||
| 25 Oct 2024 | #85 - Time Audit (Legacy Episode) | 00:29:11 | |
Time Audit: Why It Matters – Know Where Your Time is GoingYou are your biggest time waster. You may feel that others (e.g. your boss, kids, etc.) waste most of your time, but a couple things in response to this notion of your. One, you cannot fully control these things. Two, insofar as you can control them, it often comes with how you react to them, approach them, or major life overhauls (e.g. changing jobs). C. Northcote Parkinson describe in a 1955 essay in the Economist what has called Parkinson’s Law – works expands to fill the available time. If you give yourself a month to complete a task, it will take a month. That same work could have taken you a week or day if you had assigned that amount of time. Ultimately, this has limits (you cannot assign a nanosecond to something and assume it will get done), but this law has value. Instead of considering it a negative reality, give yourself less time and hold yourself accountable. Work to develop better habits of time management. Just like nutrition or budgeting, worst knowing what you are consuming or how you are spending helps you begin to modify your actions. Time Audit: What It Is & How To Do ItA time audit is a method to track how you spend your time over a given period. It helps you identify non-urgent, non-important tasks you can eliminate and urgent tasks you can delegate. Additionally, you will likely fine that the simple act of completing the time audit will improve your time management actions. Track blocks of time down to the 15 or 30-minute increment for one week. If something takes less than that time, you can write that down. Matt has a 15-minute timer that he uses. When it goes off, he quickly jots down what he did. Matt uses Clockify, but you could use a spreadsheet or pen and paper. You can read an article Matt recently wrote about the time audit here. You may also be interested in reading Dan Martell’s book Buy Back Your Time. Matt recommends, even if you have done pretty well with time management, doing this annually or bi-annually to check-in and continue to improve your time management. PS - | |||
| 25 Oct 2024 | #65 - Take a Break! (Legacy Episode) | 00:05:47 | |
Take a Sabbath! Rest, Recharge, RefreshIf you are like Matt, someone who works long days, enjoys work, and can tend to overdo work and grind yourself away, you need to take a day off. This does not necessarily mean you do nothing. If your job involves mental work, you might do some manual labor and turn off your phone. If you read, you might read fiction. If your job primarily involves manual labor, you might enjoy boardgames, intellectual reading, or other more intellectual pursuits. Similar to how a change in training can help you enjoy training more, a major change to activity can help you recharge. Get outside. Go for a hike. Spend time with family or friends. Slow down. Turn off your phone. Pursue the truly important, not urgent. Take a sabbath. PS - | |||
| 18 Oct 2024 | #20 - Early to Bed, Early to Rise (Legacy Episode) | 00:33:49 | |
Chris & Matt Reynolds like to wake up early and GET AFTER IT. If you don’t, that’s okay, but you might try before you write this off and it’s super important to have a consistent sleep schedule regardless of when you go to bed and wake up. You can’t make up for lack of sleep on the weekend, and your body will learn and adjust to a regular sleep schedule and be better off for it, as opposed to inconsistency. If you want to try this, give it a try for 3 weeks. If after 3 weeks you hate waking up early and going to bed early, that’s okay: you’re probably an evening person. You might then want to work on being more consistent with your sleep and how you still make time for leisure and family. One benefit that early sleep and wake provides is that many people have social activities in the evening. If you’re an evening worker, you’ll have to compete with these and find ways to work around these. It also can give a natural break to work and family life, and you can complete your work for the day (barring a true emergency) and then give your full attention to your family when they arrive. PS - | |||
| 25 Oct 2024 | #42 - Excellent Service Online (Legacy Episode) | 00:19:18 | |
Excellent Customer Service for Online Coaching (Not Just In-Person)
Think about the online coaching experience like you would the in-person experience. As opposed to your client walking into the gym, how does the client interact with you, receive feedback, upload videos, ask questions? How do they pay? Can they expect consistent, high-quality customer service from you? PS - | |||
| 25 Oct 2024 | #62 - Uniquely Hard, Uniquely Successful (Legacy Episode) | 00:11:04 | |
Uniquely Hard, Uniquely SuccessfulIf you set challenging goals, expect (and demand) hard efforts. Alex Hormozi said on the Modern Wisdom podcast, the following:
People who succeed work hard. And, guess what, in those rare circumstances and outliers you can think of, where everything falls into someone’s lap, they don’t value the wealth or whatever else they received. You don’t respect them either. We look up to the Michael Jordans, the Larry Birds, the Rudys. We look up to those who put in the work, day in and day out, for weeks, months, and years. Uniquely Hard: Walking Through the Valley of S#%&What are you going to do TODAY to move you toward your goal. Do it – TODAY. Don’t just listen to Alex Hormozi or Jocko or me. Do. Get in the arena. Take the first step. Know that you’ll have some initial motivation and the honeymoon phase. Before it becomes a habit, you’ll want to quit. Don’t. Persist. Walk through the valley of suckiness. Accomplish something uniquely hard. Accept your circumstances and the outcomes, but put in the work. PS - | |||
| 17 Oct 2024 | #16 - How to Break Bad Habits (Legacy Episode) | 00:33:42 | |
Matt and Chris have talked at length about good habits and how to acquire them, but what about bad habits? Today they discuss some bad habits they have struggled with over the years, and how they have successfully broken them. Books mentioned in the show: The Power of Habit by Charles Duhigg https://www.amazon.com/dp/B0055PGUYU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Atomic Habits by James Clear https://www.amazon.com/Atomic-Habits-James-Clear-audiobook/dp/B07RFSSYBH/ref=sr_1_2?dchild=1&keywords=atomic+habits&qid=1592096296&sr=8-2 Thinking In Bets by Annie Duke https://www.amazon.com/Thinking-in-Bets-Annie-Duke-audiobook/dp/B078SBSBW3/ref=sr_1_1?crid=3ENGTZ46T1550&dchild=1&keywords=annie+duke+thinking+in+bets&qid=1592105559&s=audible&sprefix=annie+duke+thinking%2Caudible%2C153&sr=1-1 PS - | |||
| 25 Oct 2024 | #69 - The Flywheel not the Funnel (Legacy Episode) | 00:33:06 | |
The Flywheel Not the Funnel for Marketing SuccessMatt discusses two different analogies when it comes to marketing and acquiring clients. The traditional paradigm is the funnel. This idea is not wrong, but fails to emphasize certain aspects of successful marketing. Generally, you create a funnel to capture as many leads as you can, they build trust over time with you and eventually become clients. The flywheel emphasizes certain aspects that this fails to capture. It takes awhile to get a flywheel going. Once it is going, however, it is much easier to maintain the movement. This highlights the need to continue to feed the flywheel. It points to the benefits of consistency and content over time. The Flywheel Not the Funnel: Consistency & Content are KingConsistently create high value content and put it out. 90-95% of it should simply bring value to your clients. Your CTAs should generally be ways to provide more value to your clients. Some examples are below:
This not only solidifies the growing trust but helps these leads receive more content from you if they have decided they want to receive more content from you automatically. You put content out through output media (your own website or newsletter), rent media (on other platforms such as social media sites), and earned media (appearances on others’ channels). As you become more successful, and as the flywheel builds momentum, a couple things happen. First, your clients become promoters, helping bringing you more clients. Second, you should be invited to do more earned media, such as Matt’s recent appearance on Dave Tate’s Table Talk podcast. Apply the flywheel not the funnel to your marketing concept by starting with people you have already provided value for and built trust with and expand from there. PS - | |||
| 25 Oct 2024 | #56 - When One Teaches Two Learn (Legacy Episode) | 00:18:20 | |
When One Teach Two Learn: Importance of TeachingIn order to become an expert coach, or to master any subject, you have to coach, or teach, when it matters. You may have found at some point that you had read or consumed a lot of material on a subject. When you tried to explain it to someone else, the apparent coherent thoughts were not there. Technique coaching in person is important to mastering technique coaching (you can simulate that, to some degree, online). This goes for teaching as well. Taking your ideas and trying to turn them into an article, podcast, or speech helps the knowledge not only deepen but also cohere. Many times, you have unordered ideas in your head – you need to order them. When One Teach Two Learn: Matt’s Teaching ProcessMatt has a process he has followed to go from interest to refined speech, presentation, sermon, etc.
Before the first action, you have to find something that interests you. It could come from a book, podcast, YouTube channel, thoughts – whatever. Something peaks your interest and you want to learn more. Matt starts at a general place, such as Wikipedia, and goes from there. Look to the sources from those initial places, dig deeper, and learn as much as you can. As you do so, take notes. As you take notes, you’ll start to see certain patterns and major points or thoughts. Consider these major bullet points and how they related to each other. Try to put them in a coherent order. Next, speak it (or write it) and share with someone else. For example, if you have to talk in front of a group of 20, first talk to your spouse or a friend. This rehearsal helps you better organize your thoughts and refine your speech. It is, however, a critical step. When one teach two learn. Go learn (and teach). PS - | |||
| 17 Oct 2024 | #6 - Reading is an Ongoing Pursuit (Legacy Episode) | 00:24:12 | |
Matt and his brother Chris Reynolds discuss how reading is a cumulative endeavor, so one's goal in reading should be to read well, to read for understanding, and with patience, knowing that the contents of one book will inform many others down the line. PS - | |||
| 07 Feb 2025 | #14: Mastering Chaos: The Power of Systems in Business | 00:48:03 | |
Are you a business owner feeling overwhelmed by the daily chaos? Do you dream of scaling your business but feel stuck in the weeds? In this episode of Build Your Business, we dive deep into the power of systems and Standard Operating Procedures (SOPs) to transform your business from a chaotic mess to a well-oiled machine. From Chaos to Control - The Power of Systems in Business Even the simplest tasks deserve a documented process and how building these foundational systems can unlock unprecedented growth. Learn how trusting your team and strategically planning for the future are crucial for scaling. We also touch on the client lifecycle and the importance of customer experience. Building Your Business Foundation: SOPs, Teamwork, and Strategic Growth Learn practical steps to create effective SOPs, starting small. Understand why trusting your team and delegating are essential for your focus on strategic initiatives. Explore why documenting systems is crucial for scaling and efficiency. Discover why founders struggle to let go and the importance of setting a high quality bar. Learn about strategic planning for growth, including the CMO's role in acquisitions. Scaling for Success: Customer Experience, Feedback Loops, and Continuous Improvement Learn how to focus on customer experience through well-defined systems. Explore the importance of internal experience in product development and the power of feedback loops for continuous improvement. Discover why manual processes should precede automation. Understand why SOPs are living documents that evolve. Explore the role of technology in creating and managing SOPs. Learn how fostering ownership among employees builds accountability. Understand the CEO's evolving role as the company grows. PS - | |||
| 25 Oct 2024 | #38 - Stop Being Cheap: You're Making Less Money (Legacy Episode) | 00:16:18 | |
Stop Being Cheap: Value per Unit TimeToo many in the fitness industry value their time too little. Comparing options for online coaching platforms, you see one option is $1 cheaper per client per month. The other option prioritizes efficiency, helping you coach more clients in less time. Which to you go with? Too many go with the first option. Start thinking about the value of your time. As a coach, think not only about the value you’re providing to your clients, but the value per unit time. Eliminate things that don’t provide value, focus on things that do, and become more efficient in delivering those things. Spend more time on the important, not the urgent. This means you can coach more clients, you can spend more time finding more clients, you can spend more time working on your business, not in your business. Stop Being Cheap: Consider the Value of Your TimeHow much money can you make during the time you perform menial tasks (e.g. grocery shopping, mowing the lawn)? Consider the value of your time and stop being cheap. If you can make $200 per hour, why would you mow your lawn? Instead, do the things that make you money. Think of this as buying “back” your time. Of course, you’re actually buying it up front, not buying past time back. So, stop being cheap: consider the value of your time. PS - | |||
| 25 Oct 2024 | #64 - When and How to Swing for the Fences (Legacy Episode) | 00:29:26 | |
Swing for the Fences! – Aggressively Pursue the Urgent & ImportantA single decision or event can change the course of your life. Regardless of life, philosophy, or religion, this is true. When presented with a big opportunity, you need to swing for the fences. Hyperfocus your life and efforts on this. This is when urgent and important overlap. This is when you put your sleep, family life, and other things on the backburner to aggressively pursue the opportunity. You don’t get the outcome if you don’t swing for the fences. You don’t even get to swing for the fences if you don’t swing at all – if you fail to show up. Swing for the Fences Regardless of the OutcomeThis does not mean you succeed. You may fail. You will fail often. Another opportunity will come. Work hard, prepare yourself for those opportunities, and be ready to show up and wing for the fences when the opportunity falls in your lap. Don’t leave life with regrets about what you did not seek, what you failed to try. Swing for the fences! PS - | |||
| 25 Oct 2024 | #54 - Build Value Not Status (Legacy Episode) | 00:20:00 | |
Chase Value not StatusIn a social media world, it can be easy to pursue status. In the world we inhabit, it can always be easy to chase money. Pursue something else. Chase value. Deliver value to your customers. When entrepreneurs talk about opportunities, unless they are discussing some loophole or morally questionable pursuits, they’re talking about a clear area where a problem exists where business can provide value. You provide a customer a new roof, they give you money. The value you provide should be more than the price point. Chase Value not Status – Appearance Versus RealityYou don’t have to have thought too much about social media to know that people don’t typically put mundane tasks, boring events, or things they’re not proud of. People select, for their own purposes, what they present to the world via the social media site. This is illusory (and might be fake). Chase value and deliver it to others. Yes, business have to make money, but the singular pursuit of value does not lead to long-term success or happiness. Chase value not status. PS - | |||
| 25 Oct 2024 | #61 - MED Coaching Beyond Programming (Legacy Episode) | 00:26:50 | |
Applying MED to Coaching Beyond Programming (Some Principles)Matt and Scott developed the principles of MED programming, which approached programming by keeping as many variables constant as possible. Change as little as possible. This does not mean easy. Simple and hard is wildly ineffective. The approach focuses on intelligent resource allocation. For example, if you can get stronger and add muscle with 1×5 deadlift, why do 3×5 or 5×5? Keep things simple. Don’t do complexity for complexity’s sake. Applying MED to Coaching Beyond Programming – An ApproachToward this approach, Matt has revised the 3 principles of MED for coaching.
The approach needs to be client-focused. It needs to be personal and flexible, simple and frictionless. The Barbell Logic & TKC approach values clients’ and coaches’ time and money. This system is flexible in 3 ways:
The fitness industry needs to be reformed. We aim to do that, one coach and client at a time. Applying MED to coaching beyond programming. It’s simple, hard, but effective. PS - | |||
| 25 Oct 2024 | #39 - Be a Person of Integrity (Legacy Episode) | 00:18:30 | |
Person of Integrity: Be One, AlwaysIntegrity underpins business success. Yes, you may think of business that have seemingly grown despite scummy business practices. Don’t worry about them. Life is not fair. Still, you will create loyal customers, have great reviews, and gain word-of-mouth marketing if you show up and do what you say you’re going to do and the price you quoted. Be a person of integrity. Close loops you say you will close. Do things you say you will do. Be reliable, be honest, do the work to ensure you fulfill your promises. Integrity involves many values. It includes honesty. It includes work ethic. Person of Integrity: One Bad Action Can Destroy TrustOne failure, even an honest failure, can demolish trust and destroy a relationship. Matt shares an example of where, in his business running a gym, he was finally able to go on a vacation. He had been coaching someone who was preparing for a powerlifting meet and failed to send her programming. During her workout, two weeks before the meet, she injured her shoulder. Not only did that client fire Matt as his coach, but he lost a friend. Matt and his wife had developed a friendship with the couple. That relationship has not healed, even to this day. So, be a person of integrity, today, tomorrow, and every day until you die. PS - | |||
| 17 Oct 2024 | #1 Principles of Success (Legacy Episode) | 00:58:26 | |
The American Dream is not dead yet, and Chris Reynolds is living proof. In the first of a new series called Principles, Matt interviews his brother Chris about his founding of BriteCore, a company that builds cloud-based systems for managing insurance operations, which allowed him to retire at the age of 38. Things didn't always go so well, and Chris tirelessly worked his way up from humble beginnings, with a few lucky breaks and key help from friends and mentors. PS - | |||
| 25 Oct 2024 | #70 - Transitioning to TurnKey Coach (Legacy Episode) | 00:37:45 | |
Transition to TurnKey Coach: In-Person to OnlineAnthony Diehl is a highly successful coach, who provides both strength & conditioning coaching as well as nutrition coaching for clients. As with most coaches, he began fully in-person and began to experiment with online coaching. Online coaching, however, comes with many frustrations and inefficiencies if done poorly. 2020 and the Covid lockdowns, however, forced him to take all his coaching online. He developed systems and improved his efficiencies, but still realized a limit of about 90 clients that he could not go beyond. Transition to TurnKey Coach: Software TransitionAnthony recently transitioned to TKC. Despite the big change, and the fear and resistance change brings, he hammered out his programming and accomplished the transfer in two days. Initially, for both him and his clients, it was a little weird to relearn the process, but the App itself is extremely intuitive and very quickly he was saving two hours of work a day. Two hours of work a day, gone! Transition to TurnKey Coach: More Time, More Clients, More MoneyWhat could you do with two more hours a day? Well, now Anthony plans to take on more clients, which means more money. As Matt and Anthony discuss, he could also consider taking on more clients under his name and hire some coaches. Of course, if he were fine with his current income, he could have pursued a different side hustle or spent more time with him family. The point is, TKC frees you up to do more that is important to you. This could be acquiring more clients, working on your business, working on a different business, working on your hobbies, or doing something else that is important to you. Learn about the transition to TurnKey Coach from someone who went through it recently. PS - | |||
| 25 Oct 2024 | #67 - Introduction to Undoing Urgency (Legacy Episode) | 00:19:48 | |
Introduction to Undoing UrgencyRyan Matt Reynolds reads the introduction to his forthcoming book Undoing Urgency, which will be available for pre-sale on Amazon in August 2024. Forbes is publishing this book. Nick Soleyn, Barbell Logic’s editor-in-chief, has been critical to the writing and editing of this book, making Matt’s ideas and thoughts more clear and beautiful on the written page. Undoing Urgency is, like the title suggests, about getting out from under the tyranny of urgent tasks so you can accomplish what is truly important to you. Because many of the most important aspects of our life are important but not urgent, pressure will never exist to complete these tasks (unless we fail at them so bad that they too become urgent, e.g. a failing marriage or bad relationship with our children). No matter what your goals or values, this book lays out an approach and practical tips to pulling the weeds out of your to do list. The book is not simply theoretical, though. Matt shares some of his insights learned the hard way from his biggest failures and hardest hurdles. Enjoy the introduction to Undoing Urgency. PS - | |||
| 25 Oct 2024 | #71 - How to Write a Book (Legacy Episode) | 00:44:05 | |
How to Write a Book: Tips & Tricks for the ProcessMatt has been writing a book for Forbes with Nick as the editor. This process has worked especially well, as it has allowed Matt to do what he does best: verbally process ideas and tell stories. Nick has been able to use his strength, of writing and editing to ensure not just correctness of grammar, syntax, and language but clarity of thought. As a lawyer, he is good at identifying issues, organizing thoughts, and finding gaps in thoughts. Matt and Nick worked on an ugly but extremely functional outline. It is not pretty, but it has enough detail to actually help describe what will be written. Matt then records what he wants a chapter to be verbally. He might also share some old podcasts that also describe the issue. Nick was able to get the transcript from the audio using this service. AI has made transcriptions inexpensive, quick, and easy. How to Write a Book: Developing an IdeaNot everyone should write a book, but likely some people who should never do. Matt had burning ideas that he had been developing for years and decades, and the opportunity arose and he seized it. Before this, remember, he had been writing articles, recording podcasts, and discussing things on YouTube for years if not decades. Start getting your idea out there. Talk about it, write about it, share it with people. Get feedback. Don’t expect to go from idea to book. Some ideas should just be a podcast or article. Some ideas are books. Similar to how Matt would recommend starting a business, don’t go from nothing to book, but start organically developing the idea. You may eventually publish or self-publish a book. Nick recommends this needing to be important to you and your values divorced from its success. You have to want to get this idea out there and see the benefit in developing the idea. Learn more about how to write a book. PS - | |||
| 14 Mar 2025 | AI for Entrepreneurs: Practical Tools for Decision Making & Problem Solving | 00:48:22 | |
AI is revolutionizing the way entrepreneurs make decisions, solve complex problems, and streamline business operations. Whether you're looking to enhance productivity, gain deep insights, or automate critical processes, AI can be your most powerful tool. In this episode, we explore the best AI-driven strategies and tools that every entrepreneur should leverage to stay ahead in an increasingly competitive landscape. What You’ll Learn in This Episode:
AI as Your Entrepreneurial Decision Support System Entrepreneurs are constantly faced with tough decisions—hiring the right people, managing finances, responding to market changes, and more. AI can significantly improve the decision-making process by providing real-time data analysis, identifying trends, and offering predictive insights.
Streamlining Operations & Conducting Deep Research with AI AI-driven automation is transforming how businesses handle repetitive tasks and access critical information. With the right AI tools, entrepreneurs can:
Navigating the Future of Business with AI Tools The AI revolution is accelerating, and businesses that don’t adapt risk being left behind. In this episode, we discuss:
PS - | |||
| 25 Oct 2024 | #43 - Business Economics for Beginners (Legacy Episode) | 00:32:49 | |
Business Economics: Know the Health of Your BusinessYou cannot go off how you feel about your business to know if your business is doing well. The reality is real, and if you fail to know the economic realities of your business, the economic realities will confront you when abject failure slaps you in the face. It’s okay, though. Even if the metrics are bad or trending in the wrong direction, have a true, clear picture helps you identify problems and where you need to put your energy and effort to turn things around. If your waist goes up month after month, you’re getting unhealthier, whether you’re measuring it or not. These metrics give you an objective measuring standard to assess your business’ health. Business Economics: Metrics that Matter for Your BusinessMatt goes through each metric one-by-one. First, though, here are the metrics, organized into macroeconomic or business-level and microeconomic or unit-level.
Business Economics: Macroeconomic Metrics that MatterThe first and easiest metric to calculate is top line revenue. This is the money that is coming in over a period of time, typically calculated monthly (and eventually quarterly and annually – though quarterly and annual numbers matter more for larger businesses). Whether you’re looking at Stripe, ACH, the business bank account, this is simply calculating all the incoming money in a month. The cost of goods is the cost to produce the good itself. So, for producing a product, this is the cost of materials you purchase that go into the item and costs such as shipping. For a service business such as Barbell Logic, this looks like the pay to the 1099 contractor coaches per client. You calculate gross margin or gross profit by subtracting the cost of goods from top line revenue. Next, you need to identify operating expenses. These are things that are required for the business but not directly related to producing the individual service or good. This might be payroll for full-time employees, printer ink, paying for a new computer, squat racks, or taking a client to lunch. The last critical business-level metric to determine is your net profit. You calculate this by subtracting your operating expenses from your gross profit. This is truly how much money the business is making each month. If you’re a one-man team, then you get paid from this. If you lose money, you don’t get paid. As the owner or CEO, though, while you get paid last you also get fired last. Business Economics: Microeconomic Metrics that MatterCalculate your churn rate. This is the percentage of clients you lose each month. The retention rate is the opposite (100% – churn rate). Next note your number of subscribers. Matt says subscribers, because a customer who makes a one-time purchase (a one-time coaching session or purchases one widget) does not lead you to know what your recurring revenue is. You don’t have recurring revenue in this situation. Next know your average ticket price. What are your subscribers paying each month on average. The number of subscribers multiplied by average ticked price equals your monthly recurring revenue (MRR). An important statistic to calculate is your lifetime value of client (LTV – especially at gross margin). The first thing you need to do is calculate the average customer lifespan. Divide 100 by the churn rate. So, for example, if you have 10% churn your average customer lifespan is 10 months. Below are more business economics metrics. MRR x average customer lifespan = LTV (at gross revenue) LTV (at gross revenue) x gross margin = LTV (at gross revenue) Calculate your customer acquisition cost (CAC) by adding together all efforts to acquire customers. This includes marketing, sales, ads, and content you produce to market (e.g. you create a weekly newsletter, podcast, or maintain a YouTube channel). The CAC:LTV ratio is important. 1:2 ratio is considered unhealthy or unsustainable. 1:3 is considered healthy. If your ratio is significantly less than 1:3 (e.g. 1:28) you should likely spend more money to acquire customers. These are the metrics that matter to your business. These are your business economics. PS - | |||
| 25 Oct 2024 | #74 - When to Embrace Urgency (Legacy Episode) | 00:21:37 | |
When to Embrace Urgency: The Occasional, Short-Term Galvanizing Power of UrgencyWoah, I thought we were about Undoing Urgency!? Well, typically, yes. This is one of those rules that serves you well most of the time. You want to avoid useless or counterproductive urgency. If you fail to get out of the knife fight of the urgent, you cannot take care of the artillery battle of the important. Let’s discuss some examples of when embracing urgency makes sense.
As you can see, these examples are both urgent and important. They both really come with the real prospect of impending failure. These times are crucibles. Do you live or thrive or die? Lean in and embrace the galvanizing power of the urgent. These times periods, however, burn people out. They must be short and infrequent. They can totally transform, however, relationships and organizations. These periods often come with nostalgia as we look back on them. Learn when to embrace urgency. PS - | |||
| 25 Oct 2024 | #37 - Fewer Pricing Options Means More Money (Legacy Episode) | 00:17:56 | |
Pricing: Fewer Options is BetterIt’s easy, especially as a small business, to bend over backwards for each customer. You develop a different price for each customer, and before you know it every customer is paying a different price. Knock this off. Don’t have a scarcity mindset. Develop few pricing options for your customers. This forces your customers to make a decision and simplifies your billing. Pricing: Less is MoreWhen it comes to revenue, you want monthly recurring revenue (MRR). This means that each month, the revenue recurs. The client pays the same amount, each month, automatically. Do not force your client to opt-in each month and decide whether they want to pay you each month. This must be automatic, whether it be through ACH or Stripe or through a credit card. This allows you to predict revenue each month. Furthermore, contracts are unnecessary. If clients cancel, they cancel, but make the signup process simple and painless, make payments automatic, have few options, but then work to retain your clients. Relatedly, charge the same each month. This might mean that certain months, your clients receive more service, other months they receive less. Even starting with good intentions of few options and automatic payments, you can exception your way into infinite payment amounts. Even in December, when clients may train less and you may have fewer options, the price remains the same. Ultimately, this is convenient for you AND your client. Both you and your client have the same expectations. Now, it’s your time to deliver more value than the price they’re paying each month. Pricing: less is more. PS - | |||
| 25 Oct 2024 | #77 - How to Develop Better Metrics (Legacy Episode) | 00:15:46 | |
Not All Metrics Are Created Equal: TTIs & KPIsTwo main categories of metrics exist to help measure progress toward strategic goals and gauge the health of the company: targets to improve (TTIs) and key performance indicators (KPIs). TTIs are your top set of metrics, which have to directly impact your strategic priorities. Your strategic priorities need to align with your tenets and core values. If these metrics improve, you have moved closer to or met your strategic priorities. These are not monthly or quarterly (though you measure them monthly and quarterly and probably more often than that) but likely annual priorities and TTIs. KPIs are snapshots of the health of the company. If they improve, they should help your TTIs and strategic priorities (for the most part). Often times, these are metrics that lower-level employees may care about. The CEO does not need to get into the weeds of Instagram post performance, for example, but the social media manager does. Some metrics will likely not move, but if they do move you need to identify why they moved (either to understand the success or address the underperformance). For Barbell Logic this might be churn. A good example in another industry is engine temperature in an airplane. This should remain constant, but if it starts to go up you need to address it quickly. Not All Metrics Are Created Equal: Hierarchy of MetricsWhat you measure focuses your attention, so pick your metrics carefully. The CEO should not be looking at 100s of metrics. Improvements in your TTIs must actually move you closer toward your strategic priorities. For example, if a strategic priority for you is to earn $50k in coaching revenue this year, revenue is a TTI. KPIs that align with this may be churn, clients, cold calls, and life time value of clients. Make sure your metrics align with your priorities and your priorities align with your values and tenets. Prioritize metrics: do not measure metrics just because you can. Not all metrics are created equal. PS - | |||
| 25 Oct 2024 | #81 - Avoid and Identify Burnout (Legacy Episode) | 00:26:22 | |
Burnout: Definition & IdentificationThis is a state of emotional, physical, and mental exhaustion. It comes from doing too much for too long, especially too many urgent things. Some people have performed some great feats of endurance in their lives, but they often focus on the important, not the urgent. You will experience a lack of desire to work, even with things that used to motivated and excited you. It will affect all areas of your life. There is a clear parallel with overtraining. Overtraining is actually less common than most people think, but if you become overtrained it is debilitating. Overtraining and becoming burned out are better to avoid than dig yourself out of. Burnout: Avoidance versus Digging Yourself OutThis is one of those instances when important things become urgent. You drown in an overwhelming amount of urgency for too long, and you will have to confront it. It is better to get out in front of it. Ensure that you are making time for the important. You are taking days off and there are things you do unrelated to the urgent every day. Take care of your health always: physical, medical, spiritual, psychological, social. Do not medicate with activities that can exacerbate the problem, such as alcohol or other drugs, unhealthy foods, empty pleasures, risky behaviors, or excessive spending or gambling. To dig yourself out will require more work and greater effort than if you had never found yourself burned out in the first place. And, of course, some people never dig themselves out. Avoid burnout, but reach out for help if you find yourself burned out. PS - | |||
| 18 Oct 2024 | #19 - Deescalating Hostile Situations (Legacy Episode) | 00:38:59 | |
Now, more than ever, the ability to deescalate tense situations and bring reconciliation and understanding to hostile parties is a valuable skill. Some people are natural peacemakers, having learned from a young age how to maneuver volatile interactions between family members, while others of a more disagreeable nature struggle in conflict. Matt and Chris discuss how they have each occupied these differing roles during childhood, and how they have learned to deescalate interactions as adults. PS - | |||
| 17 Oct 2024 | #2 - Overthrowing the Tyranny of the Urgent (Legacy Episode) | 00:17:23 | |
Matt and Chris Reynolds discuss the concept of the urgent versus the important, and the four quadrants into which you can divide all work and chores:
Most people spend their time in the first three quadrants of the urgency/importance spectrum, leaving little or no time to address the things in life which are not urgent, but important -- things like reading books, cultivating meaningful relationships, and physical fitness. Matt and Chris discuss some ways to overthrow the tyranny of the urgent, and start making time for those things in life. PS - | |||
| 25 Oct 2024 | #41 - Take a Vacation (Legacy Episode) | 00:19:28 | |
Why You Should Take a Vacation – Reset & RelaxLife naturally contains cycles. You stress yourself in the gym, then you rest to allow recovery and adaptation to occur. Without the rest, there is no adaptation. Without the stress, there is no adaptation. Both contribute to the goal: improvement toward your goal. After day comes night. Following the cold of winter, comes the blooming and growth of spring, the heat of summer, and the harvest that leads back into winter. Traditionally, many religions have times of fasting and feasting – and the largest feasts are often preceded by the severest fasts. If you overreach in training, you deload. Even within a workout, you can lift more weight between sets or run harder on an interval only after you have rested. We cannot, as humans, grind all the time. It is inhuman. Why You Should Take a Vacation – Tyranny of the UrgentYou need times to overcome the tyranny of the urgent and prioritize the important. This includes working “on the business, not in the business.” It also includes spending time with friends and family, self-improvement and professional development, leisure and exercise. Business people and artists build time to allow thoughts to arise in their minds. This may be a daily walk, weekly “no cell phone” days, or quarterly or annual retreats. Just as we cannot and will not become strong if we were to decide to start a workout today and never end it (sets until you die), neither can we work with sleep, food, leisure, and rest. Why you should take a vacation (or a walk, a retreat, a break, a day without social media, celebrate a holiday or feast): because you’re human. PS - | |||
| 25 Oct 2024 | #60 - How to Quit Your Safe Job (Legacy Episode) | 00:23:50 | |
When Should I Leave My “Safe” Job? – There Is No Safe JobTotally safe, secure jobs do not exist. If you’re an employee, whether it be at a small or big company, you could lose your job for countless reasons outside your control. If you work in the government, a shutdown or change in law could spell the end of your job. Furthermore, even if you have a job that has a lower chance of loss, what is it costing you? Do you find satisfaction with it? Do you get to spend time with your family? If you own a company, it is true, it is all on your shoulders. But, in reality, things are on your shoulders any way. If you like the idea of being your own boss and have the temperament and ability to do so, this is worth considering. First, you need a side gig. When Should I Leave My “Safe” Job? – Go For It, PrudentlyIf you have a side gig that is making good money and want to make it your main job, you should probably go for it if you’ve met the following conditions.
One critical note here is that before you come to this point, you need to ensure that you do not raise your living standards to the income from both jobs. Save the side gig money, do not raise your monthly expenses to your temporary monthly income. When should I leave my “safe” job? If you are ready, you should probably leave it. PS - | |||
| 31 Jan 2025 | #13: From Distracted to Focused: Deep Work Strategies for Business Success | 00:57:10 | |
Conquer distractions, unlock focus, and discover the transformative power of deep work for business owners and entrepreneurs. Learn practical strategies to cultivate focus, eliminate distractions, and build effective routines for maximizing productivity and achieving sustainable success. This is a must-listen for anyone drowning in urgency, struggling to complete their to do lists and achieve their goals, and looking to unlock their full potential. Learn Deep Work Strategies for Business SuccessThe Importance of Deep Work in Business Ownership: Discover why deep, focused work is essential for achieving significant results and outpacing the competition. Matt and Chris explain how prioritizing high-quality work over busywork can lead to exponential growth. Conquering Distractions: Learn actionable techniques to minimize interruptions and create an environment conducive to deep concentration. They discuss the myth of multitasking and emphasize the power of single-tasking for enhanced productivity. Building a Daily Routine for Productivity: Explore the crucial role of a structured daily routine in supporting deep work. Matt and Chris share tips for designing a schedule that optimizes your energy levels and maximizes your focus time. Time Management & Energy Management: Understand the connection between effective time management and energy management. Learn how to identify your peak performance times and schedule your most demanding tasks accordingly. The Power of Intentional Work: Discover the importance of approaching your work with intention. Learn how to prioritize tasks, avoid reactive work, and focus on activities that truly move the needle. Scheduled Thinking & Brain Dumps: Explore the benefits of incorporating scheduled thinking time into your routine. Matt and Chris discuss how brain dumps can clear mental clutter and facilitate smoother transitions between tasks. Deep Work vs. Reactive Work: Learn to differentiate between deep, focused work and reactive task management. Understand when to prioritize deep work and when to address urgent but less impactful tasks. Team Collaboration in High-Pressure Situations: Discover how deep work principles can be applied within a team setting, especially during high-pressure situations. Learn how to balance individual focus with collaborative efforts. The Value of Short Sprints of Intense Focus: Explore the power of short bursts of intense concentration (like the Pomodoro Technique) for achieving significant progress. Building Momentum Through Small Tasks: Learn how to leverage small wins to build momentum and maintain motivation. Continuous Improvement: Matt and Chris emphasize the importance of regularly reviewing and adjusting your work routines to ensure ongoing effectiveness. Apply These Deep Work Strategies for Business Success TodayStart implementing these deep work strategies NOW. Identify one action you can complete today, and prioritize doing that today and every day going forward. Don’t forget some of the below ideas when you begin to implement: Time is your most valuable resource. Protect it by prioritizing deep work. Multitasking is a myth. Focus on one task at a time for optimal results. Deep work is essential for achieving outsized success in business. Identify your most impactful tasks and dedicate your deep work time to them. Scheduled thinking and brain dumps are powerful tools for enhancing productivity. Intentional work prevents reactive task management and keeps you focused on your goals. Good luck on implementing these deep work strategies for business success! PS - | |||
| 21 Feb 2025 | #16: Crisis Management for Business Owners: How to Lead & Thrive Under Pressure | 00:59:37 | |
Every business owner will encounter unpredictable challenges—from market downturns and PR issues to unexpected crises that test leadership and resilience. The key to navigating uncertainty is effective crisis management. In this episode, we explore the mindset, communication strategies, and decision-making skills necessary to lead a business through high-pressure situations. Learn how to stay composed, guide your team, and make critical decisions when the stakes are high. What You’ll Learn in This Episode:
Crises don’t just test leadership—they reveal its strength. This episode provides the framework for turning challenges into opportunities and ensuring your business not only survives but thrives. If you find this episode valuable, leave a review and share it with other business owners who can benefit from these insights. PS - | |||
| 28 Mar 2025 | Hiring Your First Employee: Key Considerations for Entrepreneurs | 00:44:51 | |
Hiring your first employee is one of the biggest decisions you’ll make as a business owner. In this episode of Build Your Business, Matt and Chris Reynolds explore everything you need to know before making that first hire—from financial readiness to ensuring a strong cultural fit. Are You Ready to Hire Your First Employee?Hiring too soon—or without the right systems in place—can do more harm than good. Matt and Chris explain:
Financial Readiness: Are You Prepared to Pay Your First Employee?Hiring involves more than just writing a paycheck.
Hiring for Skills and Cultural FitIt’s not just what they do—it’s how they work with you.
#Entrepreneurship #HiringTips #BuildYourBusiness PS - | |||
| 25 Oct 2024 | #32 - Online Coaching vs. Online Programming (Legacy Episode) | 00:15:23 | |
Online Coaching vs Online Programming – the DifferenceMost “online coaching” is online programming. Regardless of the level of personalization – whether it be selling templates or making an individual program for a client – this is online programming. We don’t program online, we coach online. You should too. Online coaching includes technique coaching. Consistency and form matter far more than programming. Follow a mediocre program with good form, and you will progress. Coaching online also builds a relationship. You get to know your clients and your clients to know you. At some point, the client has good technique and has some familiarity with programming and your past programs. The relationship, more than anything else, keeps clients for years. Online Coaching vs Online Programming – the ImportanceWhy does this matter? For a couple reasons. First, you provide your client more value with online coaching. This means, instead of placing the low price game selling dollar hamburgers, you’re selling a high-value, higher price service. Second, consistency and form matter more than the program, so help people where they need it with technique feedback and by encouraging consistency. Third, AI can deliver good programs already and in about a year anyone will be able to create their own programs using AI. While no one knows exactly what AI means for society and the economy, you need to become more resistant to AI by providing not simply programming but technique feedback and connection. You care about your training more than anyone else in the client’s life. That’s a big deal. PS - | |||
| 25 Oct 2024 | #86 - Transitioning Clients Online (Legacy Episode) | 00:38:43 | |
Moving Your Personal Training Clients Online: Online Coaching Business ModelSuccessfully transitioning your clients from in-person to online makes a ton of sense for your quality of life and business model as a strength coach. The biggest value of in-person training comes primarily during those initial sessions, when often drastic technique changes need to be made and you develop a relationship grounded in trust, expertise, and benevolence. As the relationship progresses, however, the value of in-person coaching decreases. Form correction becomes less frequent and less drastic, whereas programming changes become more complicated and necessary. Asynchronous online coaching allows the client to lift wherever and whenever is convenient, and then the coach to respond within 24-48 hours wherever or whenever works for the coach. It increases the dollar-per-hour pay to the coach while decreasing the cost to the client. How to Move Your Personal Training Clients Online: Make More Money & Improve Your Quality of LifeMatt Fever has made the transition from personal trainer and leader of group classes to professional coach. Attending an in-person lifting seminar with Barbell Logic was a turning point, as Matt Fever signed up for the Academy, started receiving online coaching from Matt Reynolds, and really honed his knowledge and expertise and learned about the online coaching business model. He has been transitioning his clients from in-person to online. This has allowed him to spend more time with his family. It has also led to his clients having higher compliance, as he can coach when he is on vacation (whereas previously he could not coach and did not get paid). His clients can also lift and receiving coaching if they travel. Moving your personal training clients online dramatically improves your quality of life and helps you develop a successful online coaching business model. PS - | |||
| 17 Oct 2024 | #7 - Focus is Your Missing Key to Success (Legacy Episode) | 00:22:45 | |
Let’s talk about focus. This is something people don’t do well these days. Focus has atrophied due to smartphones, social media, the internet, TV, etc. Focus, however, is critical to productivity, success, happiness, and getting done deep work. Something that can help both improve focus but show you how hard it is to focus and how easily you get distracted is meditation. The practice of bringing your focus back to your breath or a mantra helps build the muscle of focus and helps you see your thoughts. Also, you can’t multitask. You may move from one task to another relatively smoothly or quickly, but you can’t actually do two things at once. Knowing what distracts you and blocking those things out helps. For many, distractions may be broken down into visual or auditory. Know which one distracts you and plan accordingly (noise-cancelling headphones, for example, if you’re distracted easily by noises). More focus means more productivity, and if you value time with family and other activities, you can be more efficient with work and urgent tasks and then spend more time doing those things that are important and give you value. PS - | |||
| 18 Oct 2024 | #22 - Developing Your GAMEplan (Legacy Episode) | 00:45:23 | |
Setting goals, meeting & surpassing goals, assessing progress: these are clearly important to all organizations and people. But, let's be honest, some of these terms-OKRs, KPIs, etc.--are a bit corporatey. There's a bit of a jargony, gobbly gook element that turns people off to what is essentially goal-setting, breaking up the goal to specific actions, and measuring progress. Enter the GAMeplan. PS - | |||
| 25 Oct 2024 | #63 - Enjoy the Pursuit of Your Goals (Legacy Episode) | 00:18:45 | |
Enjoy the Pursuit Not the OutcomeWe find joy in the pursuit of hard things. The process of doing hard things refines us, not the outcomes. Jasen Huang shares how he would not do it again if he could do it again. He did not know how hard it would be but often asks, “How hard can it be?” Andrew Schulz discusses with Joe Rogan how Joe enjoys hard things. You have to come to love the hardship and pursuit it voluntarily. Hardship is coming for you, one way or the other. You can choose it, or it can choose you. If you pursue comfort, hardship will find you. You almost certainly know someone who seeks comfort too much. What does this lead to? Pain, things being taken from you, inability to physically or emotionally do things. Enjoy the pursuit, not the outcome. PS - | |||
| 25 Oct 2024 | #79 - How to Leverage Education (Legacy Episode) | 00:25:38 | |
Leverage Education: Put Insights Into Action As a Content ConsumerYou almost certainly consume content in some form. Free or cheap content abounds: podcasts, social media, YouTube, reels, articles, books, audiobooks. You should be consuming and encountering meaningful, challenging, useful content. You should constantly be learning. That being said, too many people do not put lessons learn into action. Don’t be one of these people. Then, your education is really just infotainment. You do not improve yourself or your business by knowing more but by improving yourself and your business by changing your habits and applying the insights you learn from these educational resources. Leverage Education: Build Trust to Create Leads & Conversions as a Content CreatorSome businesses focus on monetizing content and making money through content. That is not Barbell Logic, and that is not most businesses. Content is a means to build trust and demonstrate value and expertise. Potential clients (leads) consume your content, they become warm leads, and eventually some of these people will purchase your products or services. For example, Matt has purchased Alex Hormozi’s books (which are cheap) and watched some of his free online content. Because of the value he has gleaned from this, he was willing to pay more to attend an intensive in-person seminar. Why? Because the free and cheap content, and Matt and Barbell Logic’s application of the lessons contained in that content, have provided value. Matt was willing to invest more deeply in a higher level of service with a higher price point because of this trust from previous experiences with the content. How are you building trust with your potential customers? Leverage education and build trust. Leverage Education to Identify Your ConstraintsBarbell Logic used the seminar, and has used free and cheap content from Hormozi and acquisition.com to identify constraints within the business and levers to pull that will provide the most return for the least effort, time, and money. Sounds a lot like MED (not on accident)! MED does not mean do the least you can. It means valuing your time, money, and effort to get the biggest return on investment you can. It applies the law of diminishing returns. It asks, if you can add 5 pounds to your squat every 2-3 days with 1 set of 5 repetitions of the deadlift, why would you do a program that involves 3×5 or 5×5? Leverage education to identify constraints and improve yourself and your business. PS - | |||
| 25 Oct 2024 | #59 - Online Coaching Success Story (Legacy Episode) | 00:41:31 | |
Online Coaching Success Story: Before CoachingAdam Skillin worked various jobs, including banking, but always knew he did not want to go down the typical 9-5 path. Adam lives and grew up in New Jersey. He worked in the banking industry and also did various jobs including bartending. More than once he picked a job that did not align with good macroeconomic timing. He became interested in BJJ and MMA, and thought that this would become his side hustle. He planned to open up a gym and tried to get a professional fight. In 2010 he saw someone in his weight class (he was 5’6″ and weighed 130 pounds) deadlift 405 pounds and did not think that was possible. Further, he immediately saw that getting stronger would provide benefits to his strength. He began training, got stronger, it improved his BJJ game, and others grew interested. Suddenly, he was coaching other people. Online Coaching Success Story: Quality of LifeAdam saw that this could become his side hustle. He got stronger, got certified, and as he started to coach people in his free time outside his 9-5 job, online coaching became a thing. He immediately saw the benefits. A few months later, Matt offered him a job at BLOC to start coaching online. Adam now coaches over 50 clients making 6 figures a year and works an average of 75-100 minutes a day. He has 100% on-time feedback and extremely high retention. This is his online coaching success story. PS - | |||
| 15 Nov 2024 | #2: Focus on Value Delivered not Price: The Value-Driven Entrepreneur | 00:39:59 | |
Focusing solely on price can lower the value you receive, cost you money, and harm your business. As a business owner pricing your services, you do not want to be on the low-end of the available prices. In this episode of the Build Your Business podcast, Matt and Chris Reynolds dive into why focusing solely on price can ultimately harm your business. They illustrate how prioritizing value over cost leads to better outcomes, using examples of hiring experts versus cheaper options and how paying for experience can save both time and money. As a business owner, it's essential to avoid competing on low prices, as it leads to a race to the bottom. Instead, they emphasize valuing your time, delivering exceptional value to customers, and working with companies that bring true expertise. Excellence, not cheap rates, drives long-term business success. ------------------------------------ Barbell Logic Links Website: https://barbell-logic.com/ Instagram: https://www.instagram.com/barbell_logic/ Facebook: https://www.facebook.com/barbelllogiccoaching/ X: https://x.com/BarbellLogic Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links LinkedIn: https://www.linkedin.com/in/chrismreynolds/ See how much you could be making at https://turnkey.coach/5x Check out our Coaching Kickstarter eBook to accelerate your coaching career If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/
00:00:28 - Purpose of the Podcast and Hosts' Experience 00:02:00 - Value vs Cost in Professional Services 00:05:10 - Expertise and the True Cost of Inexperience 00:09:48 - Investing in Quality Services and Long-Term Value 00:12:12 - Mispricing and the Market's Correction 00:16:57 - Professional Services and Cost Efficiency 00:21:35 - Online Coaching and Efficiency in Business Models 00:26:19 - Transitioning from Personal Training to Online Coaching 00:31:03 - Efficiency and Increasing Hourly Income 00:33:23 - Scaling and Empire Building Opportunities 00:35:39 - Differentiation in Pricing Strategy 00:38:02 - Outro and Contact Information Show Notes (Streaming Platforms) Focusing solely on price can lower the value you receive, cost you money, and harm your business. As a business owner pricing your services, you do not want to be on the low-end of the available prices. Focus on Value Delivered not Price: Value EquationChris offers a simple example of why only looking at hourly rate makes no sense. Someone hired a business to perform a task, and that business offered a low hourly rate. After 150 hours, they had failed to complete the task. To fix this, they went to a different business with a higher hourly rate. That new business was unable to use the work the earlier business had performed, but after 30 hours they had completed the task. The "more expensive" solution ended up costing less, both in terms of time and money. Focus on Value Delivered not Price: Value Your TimeWith the example above, not only could the business have paid less if they had not only looked at the hourly rate, but they could have solved their problem much earlier, letting them make more money sooner. You cannot save money by attempting to learn everything a lawyer learned at law school and in his years of experience to serve as your own attorney. This is really true of any professional service you hire. Value your time, and focus on delivering value to your customers (and growing your business) as opposed to trying to spend time on what other professionals can do better than you. Focus on Value Delivered not Price: Fly From the Low Price GameAs a business owner, you do not want to have to offer low prices. Why? Because you will ultimately have your services judged on price, and this means a race to the bottom. You want to pursue customers who are looking at your value and expertise. You similarly want to seek out companies that offer great value to your business. Focus on Value Delivered not Price: Excellent Value Means High PriceThis means, of course, that you must pursue excellence. You must become excellent at what you do. You must seek and use companies that deliver great value. Of course, you should want to do this. Early on, you may offer lower prices, as you learn your craft and build credibility. Your prices should increase as you do this. Focus on the total value delivered not price. PS - | |||
| 25 Oct 2024 | #57 - How to Define Your Core Values (Legacy Episode) | 00:25:51 | |
Defining Your Core Values: Brainstorming & ReflectingMatt discusses how to identify and list your core values. These should reflect your personality but also be aspirational. For example, for Matt, quite reflection would not be a core value. He verbally processes ideas, and he would be working against his natural tendencies. Rather, lean into your personality, though work on addressing your weaknesses and bolstering your strengths. Notice what attracts you on social media, literature, podcasts, movies. Which characters and actions attract you (and which repulse you)? What are your natural tendencies and preference that you have no problem with? Start listing these out, thinking about them, and you can move on to refining your list. Defining Your Core Values: Refining & DefiningAs you create your list, think about different aspects of your life, such as family/relationship/interpersonal, business/professional, religious/spiritual, etc. Once you feel you’ve taken some time and reflected, identify the top 5 core values. These help underpin your goals and actions and all your decisions. They help avoid chasing shiny objects and help you avoid the lesser, easier, more comfortable paths that clash with your values. Defining your values is useful, whether for just yourself or your business. PS - | |||
| 25 Oct 2024 | #33 - Urgency as Enemy of the Important (Legacy Episode) | 00:23:13 | |
The Important and the UrgentWhen conceptualizing and prioritizing tasks, use the Eisenhower Matrix. This is a quad chart President Eisenhower created that organizes tasks into
Urgent tasks are urgent because of other people and have time constraints. Important tasks are important because they are important to you – they serve your goals and align with your values. Ironically, you can often find yourself ignoring those things most important to you because they’re not important to others (not urgent but important). Because urgent tasks are important to others, you can find yourself struggling to overthrow the tyranny of the urgency and actually accomplish (or even work toward) those things that are important to you. Prioritize the Important – Urgency as EnemyMatt has some advice all the four categories above and how you can approach them. Reduce or eliminate tasks that are neither urgent nor important. These are things no one is telling you to do and you don’t find valuable. This might be scrolling social media or binge-watching movies. Delegate or automate urgent but non-important tasks. These tasks must get done, but they’re not important to you. Maximize efficiency so that someone else can do them or you do them efficiently. It may seem like urgent and important tasks – because they’re BOTH urgent and important – should fill your time, but that’s not the case. Why!? Because you can still completely ignore the important but non-urgent. Schedule and pomodoro these tasks or delegate them to someone who can do them better. Lastly, schedule, prioritize, and defend the important but non-urgent. Try to create some false urgency by putting them in your schedule and now allowing distractions. If you don’t prioritize the important, no one will. When you do the above, you order the chaos. Things you never could accomplish will suddenly be doable (and eventually done). Remember, this is Barbell Logic, and health and fitness is important but not urgent (until, for some, they have a serious illness or limitation that seems to bring an urgency to the important). PS - | |||
| 25 Oct 2024 | #53 - The Excuses That Derail Progress (Legacy Episode) | 00:22:46 | |
Excuses that Derail Progress – Valuable Things are HardWe at Barbell Logic value voluntary hardship. Simple, hard, effective training brings you toward your goals. Voluntary hardship is refining, whereas involuntary hardship may or may not refine someone who experience the difficulty. As we grow and encounter growing challenges, common pitfalls or excuses arise, where people can sabotage themselves, their goals, or their businesses. You may have all or some of these to differing degrees, and even if you improve yourself in mastering them they do not completely disappear. The Excuses that Derail ProgressMatt discusses the following four excuses:
Fear We often consider the approaches to the flight or fight response. Maybe this excuse is someone who freezes. Matt identifies 3 types within fear: the staller, the saver, and the micromanager. The staller hesitates to make decisions, putting off the hard decisions as long as possible (or longer). The saver never spends money or invests in needs of the business. The micromanager lacks trust in his or her staff to get the job done correctly. All these stifle and potentially end progress, maybe even to the point of failure. Chaos Maybe chaos is someone who fights in response to fear. Without consultation or consideration, he immediately makes the easiest, quickest decision. This person often drowns in urgency, and whereas they do not stall, they also do not think very much. Some time, reflection, and discussing things over is warranted for most decisions. You have to spend time on the important. Self-Medication The third excuse that derails progress is self-medication. Self-medicators rely on pleasurable activities to ignore or bury the stress. They may dive deep into vices such as gluttony, drugs, sex, or other pleasurable pursuits, These behaviors can often wreck people, families, and business. Important, they do nothing to deal with the issues at hand. Stubbornness The stubborn fail to take personal responsibility, own up to their mistakes, and say “my fault.” If you’re a business person, you have to be learning, and learning, often times, is painful. Yes, much of it is reading books and listening to podcasts and seeking out those more experience than you. Ultimately, though, even with reading books, you have to see that a recommendation approach to solution in the book is better than what you are currently doing. Many times, learning comes in failing or stumbling. You cannot ignore these. They hurt. They’re not fun. Learning opportunities, however, exist from reflecting on these failures. Excuses that derail progress abound, and we can’t let these derail progress or lead to failure. PS - | |||
| 25 Oct 2024 | #84 - Don't Be Lazy (Legacy Episode) | 00:22:23 | |
Don’t Be Lazy: You Can Do MoreMost people do not do enough. The evidence for this is all the time people waste performing non-important, unurgent tasks such as watching TikTok, doom-scrolling through Twitter, or binge-watching Netflix. Do not build walls around your time that should not exist. “It’s unhealthy to work on the weekend” or “I deserve to not work on the weekend” can be the difference between your business succeeding and growing or failing. You have more time than you think. You can do more than you think. This does not mean that you do not enjoy time with your family or in leisure activities. People, however, by and large, are too lazy. People generally do less than they can. Don’t Be Lazy Because of Your FreedomBusiness owners and the self-employed enjoy the freedom to set their own schedules and choose how to spend their time. This may be the single greatest aspect of starting a business or being your own boss. If you give in to your worst tendencies, however, you will not do enough. You will choose laziness. Matt, for example, gets up early to complete urgent tasks when no one else is awake. He does this on the weekend as well, which leaves him ready to perform on Monday as the CEO. He does not begin work Monday morning having to catch up on email. Don’t let freedom lead to laziness. Don’t be lazy, but rather do the work. PS - | |||