Bring Your Product Idea to Life (Vicki Weinberg)
Explorez tous les épisodes de Bring Your Product Idea to Life
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| 26 Jul 2024 | Ooshky - Scott Deas Shares the Story Behind His Unique Whisky Accessory | 00:26:58 | |||||
Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product. The journey doesn't end with the product launch; creators face the additional challenge of promoting and selling their innovation. Many juggle this process while maintaining other jobs, a balancing act that requires dedication and strategic time management. This week's guest, engineer and entrepreneur Scott Deas, exemplifies this journey. Scott created Ooshky, a unique whiskey water pourer that combines the functionality of a bulb dropper and a pipette. This water drop-shaped jug allows whisky enthusiasts to add either a splash or a precise drop of water to their dram. Scott sells Ooshky directly to consumers through his website and Amazon, and has also secured placement in over 20 retail shops. He shares his experience of bringing Ooshky to life, from the initial idea to prototype development and current manufacturing processes. Scott also discusses the unique marketing challenges of introducing a product so innovative that many people are unaware of its existence. As a startup founder with a full-time job, Scott offers valuable insights into time management, task prioritisation, and the importance of identifying which activities to eliminate to make room for both his career and entrepreneurial pursuits. Scott's story is a realistic perspective on the dedication required to turn a product idea into a successful venture while maintaining work-life balance. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: UK Government: Flexible Working Policy Episode 202 How to get your own PR in 2024 - with Rosie Davies-Smith - PR Despatch This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing. | |||||||
| 17 Jul 2020 | Should I source my product overseas? | 00:18:00 | |||||
I can’t tell you what’s best for you and your product, but I can tell you that I have sourced products from the UK, USA, China and India and all are possible! You can read the entire blog post here. Today I cover:
If you do need to (or decide to) source your product overseas, here are some ways around the disadvantages I’ve shared. If you’re concerned about quality, I’d suggest ensuring you get at least two samples (so you can compare) of your product before placing a mass order. Shipping is a cost to consider, but if the production cost is lower it may even out. Shop around for the best shipping price. Remember, the shipping method you use (air, rail, sea, etc) all impact on costs and the time taken. It may be that it’s worth waiting an extra 7-10 days for your goods to arrive, if it saves you money. There are definitely ways to verify suppliers. Much of this can be done online, but you can also pay for an inspection if this puts your mind at rest. There may be communication issues. To help with this, you can keep your communications short, clear (remember they may well be ran through an online translation tool, so keep your language as simple as you can) and number questions, so it’s easy to keep track. There’s not much you can do about customs fees, unfortunately. You might want to consider DDP (Delivered Duty Paid) shipping, if you don’t want to deal with it yourself – but it is a cost you will have to pay if you’re importing. USEFUL RESOURCES Episode 16. Finding a great supplier to source your product FREE product creation checklist LET’S CONNECT If I haven’t answered your question please do get in touch! Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial:... | |||||||
| 02 Jul 2021 | How to successfully launch a product on Amazon or rescue one that’s not selling | 00:24:22 | |||||
Do you ever struggle to find your own product listing on Amazon? Or maybe you know you have a good product and you’re just tired of not making enough sales. It could be that you need help with shifting that stock you've sent in for FBA. If any of this sounds familiar, this is the episode for you. Even if you haven’t yet started selling on Amazon, but you’re planning it, or even thinking about it, this episode will help. Listen in to hear me share:
USEFUL RESOURCES:
LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 30 Aug 2024 | Building Customer Relationships Through Bespoke Jewelry - with BBC Repair Shop Jewellery Expert Richard Talman | 00:45:07 | |||||
Today, I'm thrilled to introduce you to my special guest, Richard Talman from RTFJ Jewellery. Richard is a master goldsmith who designs and handcrafts bespoke jewellery from precious metals, creating meaningful, memorable pieces that clients treasure for a lifetime. He's also passionate about upcycling and restoring old jewellery, giving it new life. Richard's expertise goes beyond his craft—he’s the jewellery expert on the popular BBC TV show The Repair Shop, where he brings his knowledge and passion for restoration to a wider audience. In our chat, we dive into the world of goldsmithing, the meticulous work it involves, and the importance of preserving traditions through apprenticeships. We also discuss the value of personalised service, with Richard sharing how customised experiences can benefit any business. Even if jewellery isn't your primary interest, I believe you'll find a lot to learn from Richard's approach to craftsmanship and customer care. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Podcast: How to keep your customers coming back with Rebecca Hilliard This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing. https://www.amazon.co.uk/dp/1399954180 LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip,... | |||||||
| 02 Sep 2022 | Create a product to sell in 10 weeks - with Vicki Weinberg | 00:38:42 | |||||
Did you know you can create a product to sell in 10 weeks? When I started out it took me a lot longer. I had no idea what I was doing, went down various rabbit holes on Youtube and wasted a lot of time and money. Fast forward to my subsequent products when I knew what I was doing, and I had a checklist; well the whole process was a lot more efficient, and I was making money from the product a lot sooner. It can be done, so in this episode I share with you the fundamentals of how you can create your very own product to sell in 10 weeks. EPISODE NOTES Listen in to hear me share:
USEFUL RESOURCES: Read the accompanying blog post Free Product creation weekly planner & checklist Free Validate your product idea Podcast: How (and why) to validate your product ideas Podcast: Should I source my product overseas? Podcast: Shipping & importing your products Podcast: Where to sell your products online Join the group programme waitlist
LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now –... | |||||||
| 14 Jan 2022 | How to make your customer experience more inclusive (and make more sales) - with Jodie Greer, Be People Smart | 00:35:19 | |||||
Jodie Greer, founder of Be People Smart, joins podcast host Vicki Weinberg to share some simple ways to make your customer experience more inclusive for everyone. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today. I am delighted to be joined by Jodie Greer, founder of Be People Smart on the podcast. Be People Smart supports organisations of all sizes from all sectors, both private and public, to be more inclusive by considering all staff and customers in the way they operate and communicate. I’ve known Jodie for years, and recently heard her talk at an event which really opened my eyes to lots of things that I could easily be doing, but wasn’t, to make my website and social media much more inclusive for everyone. I hope you find it as useful as I did, there are lots of simple ideas that you are going to want to action straight away. Listen in to hear Jodie share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until... | |||||||
| 29 Mar 2024 | How to sell with a clear USP - with Karen Burke - Go Goosey | 00:41:48 | |||||
If you have ever taken a small child swimming you know the struggle of getting them dry afterwards. My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and creating the product, and the importance of not rushing this stage. We also talk about the USP for Karen's products. Karen is really good at articulating what makes her product so unique. Everywhere I see her, whether it's on Amazon or on her website, she's just nailed her USP and how she talks about her products. I think that's something that lots of us can learn from. Plus there are lots of little nuggets about mindset and overcoming challenges that I am sure you will find helpful. All in all it’s another great episode. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life This episode was sponsored by Jennifer Cooper Timesaver Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business. Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups. Find out more about how Jenny can help you at www.jennifercoopertimesaver.com Instagram - @jennifercoopertimesaver Linked In - https://www.linkedin.com/in/jennifer-cooper-timesaver/ If you enjoy this podcast, and you’d like to leave a tip, you can do so here: | |||||||
| 20 Sep 2024 | Plan your Christmas PR with Jenna Farmer | 00:26:02 | |||||
This week on the podcast, I’m joined by Jenna Farmer, a PR strategist and journalist who specialises in helping businesses get the right kind of press coverage. Whether you’re looking for practical tips to do your own PR, guided resources to get started, or one-on-one support from Jenna herself, she’s got you covered. With the holiday season just around the corner, now is the perfect time for product-based businesses to tap into seasonal PR opportunities. In this episode, I chat with Jenna about how to get your products featured in Christmas gift guides and media roundups, even if you’re starting a little late in the game. Jenna shares insider tips on identifying the right media outlets, crafting pitches that grab attention, and providing journalists with everything they need to showcase your product. Whether you’re new to PR or have some experience, Jenna’s advice will help you make the most of the Christmas PR window and get your products in front of a wider audience. Don’t miss out on her expert tips to boost your business this holiday season. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Jenna’s Facebook Group: Get Your Business In The Media With Jenna Farmer Free Resource: How To Write The Perfect Press Release This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help Are you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes. Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/ LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip,... | |||||||
| 20 Oct 2023 | Creating your own journal to sell - Mark Morton - Journalise | 00:30:10 | |||||
Today on the podcast, I'm speaking to Mark Morton. Mark is the founder of Journalise, which provides journals for mental health and wellness self care, as well as information on all aspects of mental health and wellness through his website and blog content. Mark's goal is to normalise mental health self care and ensure everyone understands and can access the appropriate tools and support whenever needed. Mark shares how his own search for tools and resources to support his mental wellbeing made him realise there was a gap in the market for a journal that addressed these things, and wasn’t specifically aimed at women. We discuss the pros and cons of using UK based vs Overseas Printers, and how using a ‘try before you buy’ digital sample offer on his website has increased sales. There are lots of tips to take away, including the power of sharing your story when building a product brand. Listen in to hear Mark share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert... | |||||||
| 14 Jun 2024 | When and how to scale your business - with Kate Freeman | 00:34:00 | |||||
Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin? In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman. Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping you to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur. We discuss how to tell if it is the right time to scale, and the sort of things that you will need to have in place. We cover the importance of knowing the market, understanding your customers, gathering customer feedback and making sure your supply chain can handle growth. If you are ready to take your business to the next level, you won’t want to miss this episode. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Podcast Episode: How To Keep Your Customers Coming Back with Rebecca Hilliard This episode is sponsored by Cara Bendon Brand Consultancy If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online. They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant. Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now! If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here Cara Bendon Brand Consultancy Website Cara Bendon Brand Consultancy Instagram LET’S CONNECT | |||||||
| 10 Jun 2022 | How to price your products - with Vicki Weinberg | 00:15:22 | |||||
EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today’s episode is all about pricing, in particular how to work out the price for your product. There is a plethora of information online about how to work out your product price, from working out manufacturing costs, packaging costs, and then adding profit on top of it. My advice is different. I advocate working out your product price first. Do your research, learn the market and decide what you want to sell your product for. Then work backwards to see if you can make it cost effective. I believe using this method can save you a lot of time and heartache down the line. Listen in to hear me share:
LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 05 Nov 2021 | Pivoting your product based business - with Puvan Briah | 00:41:12 | |||||
Puvan Briah is the founder of Sabhalo, the Mental Maintenance Store. Puvan is on a mission to help other empaths, people pleasers, and perfectionists to stop burning out through her self care boxes and her podcast “The Burnout Brigade.” EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Puvan Briah about how and why she pivoted her product business. Her story is fascinating. Puvan talks about how she launched her initial product business MDT London, the wins and challenges she faced, what changed for her, and why she decided to pivot and start something new - Sabhalo. We talk about burnout and the pressures of being a product-based business owner. There is so much here to inspire you, and help you on your journey with your own product-based business. Listen in to hear Puvan share:
USEFUL RESOURCES: You can either listen to Puvan’s podcast The Burnout Brigade here on her website: https://www.sabhalo.com/blogs/the-burnout-brigade-podcast or you can listen to it here with all of the links for different podcast platforms to subscribe: LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast... | |||||||
| 04 Jun 2021 | How to sell on Etsy – with Anna Panteli, Anna’s Planners | 00:49:02 | |||||
Handmade businesses - this is the episode for you! Anna Panteli is an Etsy expert with loads to share! Listen in to hear Anna share:
USEFUL RESOURCES: Memories and More Gifts on Etsy LET’S CONNECT
Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 14 Feb 2025 | From Doubt to Empowerment: Navigating the Entrepreneurial Journey - with Claire Hill | 00:53:10 | |||||
Have you ever felt like you're not good enough, that your products aren’t as good as someone else’s, or that everyone else has it all figured out while you’re still trying to get things off the ground? You’re not alone! In this episode I welcome back Claire Hill, self-belief and business coach, to tackle the topics of imposter syndrome and comparison—two common struggles for product creators and e-commerce business owners. Claire Hill helps people create and sell their own physical products. Claire is a self-belief and business coach and helps online business owners, with a warrior spirit to make their business dreams happen by teaching business and productivity tools, with mindset shifts. Claire is the founder of The Vivid Business Club and host of No Rest For The Vivid Podcast. Claire shares her insights on why we feel like imposters, how self-doubt creeps in, and why comparison can be so damaging to your progress. More importantly, she gives practical advice on how to break free from these mindset traps so you can confidently grow your business. Whether you're just starting out or already selling, this conversation will give you the boost you need to believe in yourself and your products. USEFUL RESOURCES: Claire's Previous Podcast Appearance: Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago... | |||||||
| 05 Jun 2020 | How to write a product specification | 00:25:39 | |||||
What is a product specification and why do you need one? A product specification is a full description of your product, what it is, what it consists of, what it does, etc. This would give a potential supplier all the information they need to confirm whether they can meet your brief and what it’ll cost. What do to first If you’re thinking about writing your product specification then I hope you’ve already carried out some customer and market research. If not, try some of the blog posts and previous episodes linked below. Why do I suggest you do all of this pre-work before writing your product specification?
What kind of things should my product specification include? Your specification needs to include everything someone would need to confirm that they can meet your brief (or not) and give an accurate quote for your product. Here are some of the things you might include in your production specification:
This isn’t a definitive list, as the requirements vary so much between different products and product types. It’s just a starting point. How do you write a product specification? I suggest using the list above as a starting point and listing out all the details you have. This will then form the basis of any communication you’ll send to potential suppliers and manufacturers. I also suggest pulling together sketches, photos, etc, to help explain what you’re looking for. You can read the entire blog post here. USEFUL RESOURCES Episode 5 - Want to create a product? 4 things to do first | |||||||
| 21 Jan 2022 | 5 Reasons to consider selling your products on Amazon with Vicki Weinberg | 00:23:19 | |||||
Amazon expert and Bring Your Ideas To Life Podcast host Vicki Weinberg shares 5 reasons to consider selling your products on Amazon. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Where are you in your product journey? You might be selling your products on your own website, via Etsy, eBay or another marketplace, or perhaps you're still in the process of creating your product. In this episode I wanted to share five reasons that it might be worth considering selling your products on Amazon. Some you may be able to guess, others may really surprise you. And I wanted to reassure you that it doesn’t have to be scary or hard, I have lots of resources that you can use if I convince you that Amazon is where you need to be. Listen in to hear me share:
USEFUL RESOURCES Podcast Episode 88: Why your product needs to be on Amazon with Cara Sayer, Snooze Shade Podcast Episode 79: What to do when things go wrong on Amazon with Vicki Weinberg Podcast Episode 70: Is Amazon the right marketplace for you? With Vicki Weinberg Podcast Episode 41: Selling on Amazon - how to set yourself up for success with Vicki Weinberg Download My Free Product Creation Checklist Download My Free Guide To How To Successfully Launch A Product On Amazon Download My Free Guide 7 Free Ways To Validate Your Product Idea LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day | |||||||
| 24 Feb 2023 | The challenges of creating a unique product - Chris Lefteri - Fixits | 00:25:49 | |||||
Chris Lefteri is a Materials Consultant, Designer and author of 9 books on materials. He is also the inventor and founder of Fixits, reusable eco-plastic moldable sticks, which you can use to repair all manner of things around the home and office. Chris shared how he turned a useful material into a marketable product and the challenges of creating and marketing a unique product, where the audience needs to be taught how to use it. Chris also shares his advice from running a successful Kickstarter campaign. You will go away with lots to think about, and planning to order a pack of Fixits to try for yourself. Listen in to hear Chris share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the... | |||||||
| 11 Feb 2022 | Creating your product, step-by-step - with Vicki Weinberg | 00:49:12 | |||||
Amazon expert and Bring Your Ideas To Life Podcast host Vicki Weinberg shares the step by step process for creating your first product. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** In many of my podcast episodes I talk with guest experts and product creators about different aspects of the product creation journey. For this episode I thought it would be helpful to put all these pieces together, and give you an overview of the entire process. I share the steps to take, and point you to lots of resources that you can use along the way from other podcast episodes to free checklists that I provide. Everyone’s product creation journey will be a bit different, but I really think there is something in here for everybody. Listen in to hear me share:
USEFUL RESOURCES Podcast episodes: Episode 9 How to carry out your own customer and market research - with Abbey Teunis Episode 12 How to write a product specification for a physical product - with Vicki Weinberg https://vickiweinberg.com/captivate-podcast/finding-a-great-supplier-to-create-your-product/ Episode 30 Where’s the best place to sell products online? - with Vicki Weinberg Episode 32 How to write a product description that sells - with Vicki Weinberg Episode 34 How to take your own professional product photos - with Georgina Little Episode 36 Shipping and importing your products - with Simon Arnold, Unity Logistics | |||||||
| 01 Dec 2023 | How to run a subscription based business - with Hari Fell - Nolo Cocktails | 00:30:17 | |||||
Today on the podcast, I'm speaking to Hari Fell. After running her own hotel for the past 20 years, Hari decided she wanted a new challenge. Having given up alcohol in 2019, she launched Nolo Cocktails and Bars, bringing choice to people who choose not to drink through non-alcoholic cocktail subscriptions, gift boxes, and a mobile alcohol-free bar. This was a great conversation with Hari about her subscription business for people who don't want to drink alcohol but want exciting drink choices. We spoke a lot about how she develops her drinks and sources ingredients, as well as the practicalities of running a subscription business.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers -... | |||||||
| 13 Sep 2024 | Revolutionising Period Care and Gender Equality - Em Anastasi, In the flow | 00:41:28 | |||||
Today on the podcast we have a powerful and important conversation with Em Anastasi. Em Anastasi is a Gender Equality Advocate, Period Poverty Activist and founder of the social enterprise, intheflow. Em is on a mission to save the planet, tackle period poverty, and transform workplace cultures. Through fundraising, she is addressing period poverty by providing eco-friendly period products to those in need. Em explains what period poverty is, and how it is very much a domestic problem, as well as global, citing a survey in Brighton where 43% of the participants said they struggled to afford period products each month. Em is really keen to destigmatise menstrual health. Em explains how she created her product and set up a buy one give one format. We discuss the unique challenges of marketing a period product, getting the pricing right so the product is accessible, and the changes that need to happen to eradicate period poverty in the UK. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help Are you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes. Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/ LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple,... | |||||||
| 09 Aug 2024 | Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination | 00:58:46 | |||||
Today on the podcast, I am excited to introduce you to Claire Hill. Claire is a self-belief and business coach, the founder of the Vivid Business Club and supports female online business owners to get out of their own way and make their dreams happen. I invited Claire on the podcast to talk about all things mindset. So, procrastination, self doubt, imposter syndrome, all the things that crop up and stop us from doing the things we want to do in our businesses and in our lives. Claire is here to help us all get unstuck, work out what is holding us back, and what we can do to move forward. It’s such a great conversation, and so relatable as we have all been there! The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Claire Hill Website - The Vivid Business Club This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing. https://www.amazon.co.uk/dp/1399954180 LET’S CONNECT: Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in | |||||||
| 12 Jan 2024 | Creating and selling unique handmade products - with Debbie Scott - Sheila Sells Sea Shells | 00:29:45 | |||||
In today's podcast episode, we're chatting with Debbie Scott from Sheila Sells Seashells. Debbie specialises in transforming oyster and scallop shells, naturally formed by the ocean and artistically enhanced by her, into stunning creations. Debbie’s shell creations are unlike anything I've seen before. Her miniature works of art are utterly unique making them popular gift items. I was intrigued to learn about Debbie’s process: how she acquires these shells, the artistic journey to transform them into art pieces, the time involved, and particularly, how she determines the pricing for such labour-intensive work. Debbie shares lots of information about how to price hand crafted items both for general and wholesale. Debbie’s day job is running her PR Agency, Scott Communications, so she also shares her top tips for how small businesses can boost their PR. There is so much value packed in this punchy episode.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Sheila Sells Seashells Website Sheila Sells Seashells Instagram Sheila Sells Seashells Facebook LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to... | |||||||
| 08 May 2020 | Common misconceptions about creating a product to sell (and how to overcome them) | 00:28:05 | |||||
Here are some of the things you may have heard about creating a product to sell, that just aren't true. You can read the entire blog post here. 1. I can create a product, list it on Amazon and make a fortune That just isn’t the case. (Sorry.) If you truly believe this, I want you to think about your motivation for launching a physical product and what you expect from it. Don’t get me wrong, it is possible to make good money - but you definitely need to know how to do it well. Amazon for a buyer is a great platform. For sellers, it’s not quite the same. 2. I have to pay an agent to source my product Absolutely not! You can definitely source a product yourself. It just takes time, clarity - and a bit of patience! There are plenty of sites where you can find thousands of manufacturers in one place, search for the product you’re looking for, compare suppliers and get in touch with them. There’s a lot to be said for Google searches too… 3. I’ll get ripped off, or conned by a supplier and never see my money or my product ever again! So, you’ve realised it is possible to do your own sourcing - but you’re (understandably) still a little anxious. Sending large amounts of money, to someone you don’t know, is scary. This was my biggest fear after placing my first order. You do need to verify the supplier you choose to work with - and I can show you how. 4. I might create something that nobody will ever buy It’s so important that you validate and test out your idea BEFORE spending any money on producing it. We’ve talked about this in lots of episodes - so please do go back and listen! 5. What if someone steals my idea? Creating a physical product is not for the faint-hearted. There are lots of steps involved and you have to be really passionate about your product to see it through to completion. Your determination to make your product real will see you through. I promise you, not everyone has that passion and drive! USEFUL RESOURCES Free product creation checklist JungleScout’s Chrome Extension Alibaba.com (sourcing products in China) Thomasnet (sourcing products in the USA) Esources (sourcing products in the UK) Free guide - 7 free ways to validate your product idea Blog post - common questions about sourcing a product Blog post - do I need to find an overseas manufacturer to make my product? LET’S CONNECT Do you have topics you’d like me to cover? Email me - vicki@tinychipmunk.com Mentioned in this episode: This episode is... | |||||||
| 18 Jun 2021 | Write your first book – with Steph Caswell | 00:58:57 | |||||
Do you have a book inside you? We’ve had a few authors on the podcast so far - now it’s your turn! Steph Caswell is an author who also helps service providers to write their own non-fiction book, with her simple step-by-step process. Listen in to hear Steph share:
USEFUL RESOURCES: Creating Happy Writers on Instagram Creating Happy Writers on Facebook LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 27 Nov 2020 | Selling Both Physical and Digital Products – with Becky Perry, Pattern, Paper, Scissors | 00:37:31 | |||||
This week’s guest sells both physical and digital products in her business, Pattern, Paper, Scissors. She started her business in April 2020, so is definitely still in the early stages (we recorded our interview in September 2020). My goal is to share stories from people only a few steps ahead of you - so I hope we’ve delivered! Listen in to hear Becky share:
USEFUL RESOURCES: Pattern Paper Scissors website Pattern Paper Scissors on Facebook Pattern Paper Scissors on Instagram Becky’s Christmas Family pyjamas LET’S CONNECT Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 14 Oct 2022 | Leaving your career to start a new business - with Demi Pendakis - Find Your Glow Ltd | 00:40:18 | |||||
My guest on the podcast this week is Demi Pendakis. Demi created his business Find Your Glow (FYG) in 2020 through the covid pandemic, an affordable luxury, sustainable home fragrance brand producing scented candles, diffusers, washes & lotions. In the 2 years they’ve been trading they have won the prestigious 2022 Home Fragrance Gift of the Year Award for their Memories Collection. I met Demi at the Top Drawer trade show, and immediately wanted to have him as a guest on the podcast as he had so much to share. Demi has been through a complete career change, and it was fascinating talking to him about how winning a prize has helped his business, how he has built his brand and the importance of trade shows. Demi does a lot of sales directly to shows and has lots of great advice to share about being comfortable selling, having conversations and running stalls at Trade Shows. Listen in to hear Demi share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 20 Aug 2021 | How To Be A Bestselling Self Published Author with Alice Clover | 00:45:13 | |||||
TITLE: 75 How To Be A Bestselling Self Published Author with Alice Clover Alice Clover is a highly successful self-published children’s author. Her first book ‘Girls Love To Fart’ was released in 2020, and Alice has just released her second book ‘Princesses Don't have Stinky Bums'. Alice is passionate about encouraging girls to love themselves, and their bodies, and changing the narrative around bodily functions. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I’m thrilled to welcome my first returning guest, Alice Clover, a self-published children’s author. Alice has sold over 14, 000 copies of her first book ‘Girls Love To Fart’ and has just released her second book, Princesses Don’t Have Stinky Bums.’ I was keen to catch up and find out how she has found the process of self-publishing a book the second time around, and what has changed. We discussed ways to market and promote a book yourself and the process for deciding to self-publish again. Listen in to hear Alice share:
USEFUL RESOURCES: Princesses Don’t Have Stinky Bums on Amazon LET’S CONNECT Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to... | |||||||
| 09 Oct 2020 | Where’s the best place to sell products online? | 00:49:07 | |||||
If you’re thinking of creating a product (or products) to sell, where to sell them is something you need to consider. (In fact, I know for most people this is one of the very first things they think about - sometimes even before nailing down the details of the product!) I’m going to give you a rundown of some of the online marketplaces you might want to consider, my thoughts on who each one is right for and the pros and cons of each. We’ll cover:
USEFUL RESOURCES Amazon products requiring approval (UK) Amazon FBA fee calculator (UK) All By Mama membership community LET’S CONNECT If I haven’t answered your question please do get in touch! Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 18 Feb 2025 | Why You Need Amazon Made Easy – Your Membership for Amazon Success | 00:14:06 | |||||
Selling on Amazon can feel overwhelming – but you don’t have to figure it all out on your own! In this episode, I’m sharing everything you need to know about Amazon Made Easy, my membership designed to help small business owners and entrepreneurs confidently navigate Amazon, grow their visibility, and boost their sales. I’ll cover:
If you’re feeling stuck, unsure what to do next, or simply want a clear path to Amazon success, this episode is for you! Join Amazon Made Easy today: www.amazonmadeeasy.co.uk Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 15 Nov 2024 | Packaging and Sustainability: Best Practices from Design Expert Denisa Parker | 00:50:50 | |||||
So you have created your product - but have you thought about the packaging? It is easy to forget that packaging plays a crucial role in the customer experience and can significantly influence purchasing decisions. This week my guest is Denisa Parker, a brand designer and founder of Kind and Ivy, a design studio that works with product-based and e-commerce businesses to help them stand out in their industry and show the value of their product through branding, packaging and website design. Denisa joins Vicki Weinberg to discuss the importance of thoughtful packaging, particularly in relation to sustainability and brand identity. We explore how packaging should not only protect the product but also tell a story and create a memorable experience for customers. Denisa emphasizes the need for packaging to reflect the values of the brand, especially in today's market where consumers increasingly prioritise eco-friendly options. Throughout the conversation, we share practical tips for entrepreneurs looking to enhance their packaging strategy while maintaining cost-effectiveness. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 Useful Resources: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up... | |||||||
| 18 Sep 2020 | How to Self Publish Your Book – with Alice Clover | 00:37:32 | |||||
Today we’re talking about writing, self publishing, promoting and selling your own book. We’ve had a self published author on the show before - but everyone has their own unique story to share. I hope all aspiring authors will find this useful! Listen in to hear Alice share:
USEFUL RESOURCES: Episode 19 - How to write and publish your own books - with Suzanne Hemming, Thea Chops Books LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 16 Apr 2021 | How to develop an original product – with Joe Shortt, Tripclip | 00:44:48 | |||||
Joe Shortt is the creator of Tripclip, a travel retail product that helps people have total relaxation as soon as they settle into their seat. Designed for phone/tablet/e-reader for eye level, hands free viewing of their media, whilst on public transport worldwide (e.g. planes trains, buses and cars) without infringing on any fellow passengers and avoiding neck & back strain. Joe tells us all about how he came up with the initial idea and the process of getting his product prototyped and finally manufactured. He also covers pre-selling his product and getting stocked with major airlines. If you have an idea for an original product this is an episode you won’t want to miss! Listen in to hear Joe share:
USEFUL RESOURCES: LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 08 Jul 2022 | How to package and present your products - with Vicki Weinberg | 00:24:11 | |||||
EPISODE NOTES This week on the podcast my focus is packaging, and how you present the products that you are going to sell. It’s an episode packed full of practical advice, that takes you through all the different things to consider when putting together the packaging for your product. Firstly I share why good packaging matters, and how you can use it to elevate and market your brand. Then we dig into the practical side, legislation to be aware of, Amazon marketplace requirements to consider if you want to sell via Amazon, and where to get your packaging made. Finally I share my top tip for how to ensure you have the best packaging for your products. Listen in to hear me share:
USEFUL RESOURCES: Blog: How To Package Your Product To Sell Blog: 5 Branding Essentials For Small Businesses by Cara Sayer Podcast: Episode 80 How To Brand Your Physical Products with Cara Bendon GS1 Website - for Amazon barcodes LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 30 Dec 2022 | How to launch a fashion brand - with Helen Barker - the Fika Edit | 00:36:17 | |||||
Helen Barker is the co-founder of Fika. Helen’s aim is to create a positive impact in the fashion industry through my slower paced, sustainably conscious brand. We talked about the fashion industry as a whole, and some of the issues that Helen sees with the industry. We discussed how Helen is trying to change this Fika focusing on slow and sustainable fashion. From how she sources material sustainably, to her first trade show, Helen shares lots of fascinating details about setting up and launching a fashion brand. Listen in to hear Helen share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 10 Apr 2020 | How Silke created her resilience cards (and a new revenue stream) | 00:31:58 | |||||
Silke Thistlewood helps women adjust to motherhood through realistic self care and everyday resilience tools. I actually interviewed Silke for my blog around a year ago, but her story is so good I wanted you to hear her share it. She’s a great example of someone creating something they need and using it to help others. I can’t wait for you to hear her story and her great advice. We jump around a bit, laugh a bit and I ask Silke one question that completely floored her... Listen in to hear:
USEFUL RESOURCES Raise Up Mums Resilience Cards My product validation online couse LET’S CONNECT Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 18 Nov 2022 | Sourcing and selling sustainable products - with Vic Wood - Greener Beauty | 00:35:46 | |||||
Today I'm talking with Vic Wood from Greener Beauty. Greener Beauty is an online store where you can find all the ethical, vegan and cruelty-free and natural beauty products that you love all in one place. Vic shares how she went about sourcing products for her business, ensuring that they meet her ethical standards and how the business has grown rapidly over the past few years. Vic now has a small team so shares the tasks she now outsources, and I was particularly interested to learn about the success she has had with Google Ads & Shopping. We also talked about Vic’s Advent Calendar, which was recently featured on This Morning, her success at industry awards, and a cautionary tale about what happened when a larger company wanted to get involved. Listen in to hear Vic share:
USEFUL RESOURCES: Greener Beauty Advent Calendar Awards Mentioned: Natural & Organic Beauty Awards 2022 Health and Beauty Great British Entrepreneur of the Year LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made... | |||||||
| 09 Feb 2024 | How to get your own PR in 2024 - with Rosie Davies-Smith - PR Dispatch | 00:35:30 | |||||
Today’s podcast guest is Rosie Davies-Smith. PR agencies have led clients to believe they're the only ones who can do what they do. Rosie made it her mission to prove them wrong. After running her own agency for over a decade, she founded PR Dispatch, a platform which powers in-house teams to become the PR experts. Since then, over 500 brands have been given the training, expertise and contacts they need to take control of their PR in house and secure their own coverage at just 3 percent of the cost of a PR agency. Rosie shares her expert advice on what really matters in PR (hint - good imagery!) and the variety of publications to pitch to. She'll provide you with actionable strategies to handle your PR efforts independently, reducing the need for external agencies. This episode is a must-listen for anyone prioritising brand exposure for their products in 2024. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 12 May 2023 | How to increase sales on Amazon - with Vicki Weinberg | 00:28:12 | |||||
This was an episode that I really wanted to record as I know that right now things are a little bit tough. Lots of businesses are seeing less sales, both on Amazon and elsewhere. So I wanted to share some really practical ideas of things you can do to improve your sales, cut down your costs, or both. Now, these tips are mainly going to be Amazon specific, but some will work in other places. So even if you’re not selling on Amazon, there might still be some ideas in here that you will find useful. Listen in to hear me share:
USEFUL RESOURCES: FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling Podcast Episode 159 - How to start selling on Amazon Podcast Episode 68 - How to successfully launch a product on Amazon Blog Post: How to optimise your Amazon Sponsored Products advertising campaigns HOW I CAN SUPPORT YOU ON AMAZON: Is Amazon Right For You? Mini Strategy Session LET’S CONNECT: Join my free Facebook group for product makers and creators If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by... | |||||||
| 29 Jan 2021 | Using SEO to get your products found – with Maddy Shine | 00:40:54 | |||||
Maddy Shine helps awesome women grow their businesses by being more visible. Today we talk about how you can use SEO to help your products get found online. Listen in to hear Maddy share:
USEFUL RESOURCES: Download Maddy's free foolproof guide - 7 things about visibility you haven't been told before Read the blog post for this episode LET’S CONNECT Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 26 Nov 2021 | How to make wholesale work - with Sasha Gupta, Cheeky Zebra | 00:46:23 | |||||
Sasha Gupta of Cheeky Zebra, designs and sells fun and cheeky greeting cards for real life. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Sasha Gupta of Cheeky Zebra. Sasha designs and sells fun and cheeky greeting cards for real life. It was such a fun conversation. Sasha shares why she quit law to start selling cards, how she creates them, despite having very little design experience, and her varied experiences of wholesaling her cards. I absolutely love how open Sasha is. She also talks a lot about her family and the role that they play in her business. Listen in to hear Sasha share:
USEFUL RESOURCES: Small Business Collaborative Website Bring Your Product Ideas To Life Podcast Episode - Wholesale For Small Businesses LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck... | |||||||
| 03 May 2024 | The Art of Commercial Design: Insights from Lucianne Soley | 00:49:19 | |||||
What is commercial design? And how can it help you sell more of your products? Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and the future. Lucianne joins me to explain what commercial design is and how it can help you as a product creator sell more. We discuss the importance of making sure that everything that you produce visually has a purpose and functions well, whether that's getting people in your email list, or making sales on your website. Lucianne also shares some valuable insights into customer profiles and behaviours learnt from her years of experience supporting major household brand names. It’s a fascinating topic that we’ve never covered before, and I am sure you will come away with lots of ideas for this you can do to tweak and improve the performance of your website, emails, social media and more. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: This episode is sponsored by Aubergine Legal Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes? Are you losing sleep worrying about a piece of legislation that you might not be complying with? Perhaps you need some help with your client contracts or your data protection compliance? Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place? Perhaps you have a brand that you want to protect with a trademark? Do you want to outsource it all and eliminate your worries? Then get in touch with Aubergine Legal, a friendly commercial legal consultancy. Offering practical and clear commercial legal advice without the overwhelming legal jargon. Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help. Get In Touch with Aubergine Legal Aubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USA LET’S CONNECT | |||||||
| 06 May 2022 | Creating a Sustainable Business - with Georgina Robinson, Juniper Studio | 00:39:21 | |||||
Juniper Studio create bespoke keepsakes, gifts and decor. With a passion for treasuring the small things in life, they pride themselves on sustainability, crafting keepsakes for families to look back on and treasure for generations to come. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Georgina Robinson is the founder of Juniper Studio, who create bespoke keepsakes, gifts and decor. She has a passion for treasuring small things in life, and she prides herself on sustainability and crafting keepsakes for families to look back on and treasure for generations to come. Georgina and I speak a lot about her products, her inspiration, and how she is making her business more sustainable and reducing its environmental impact, including using a Shopify app which means a tree is planted every time Georgina receives an order. Listen in to hear Georgina share:
USEFUL RESOURCES: Juniper Studio on Not On The High Street LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 23 Dec 2022 | 20 Top Tips from Product Creators | 00:37:54 | |||||
This week I thought I'd re-release one of my very favourite ever episodes. If you’re a regular listener you’ll know I ask all product creators who join me on the show for their number 1 piece of advice. For episode 50, I put together a compilation of 20 of the best tips I'd heard from product creators. If you want to launch your own product or are just in need of a friendly boost this is the episode to listen to! Listen in to hear top tips from:
USEFUL RESOURCES: Listen to the episodes in full: Episode 4 - How Silke created her resilience cards (and a new revenue stream) Episode 13 - Creating a products business by sourcing and curating - with Lynsey Pollard Episode 15 - How to open a shop - with Kate Tompsett Episode 17 - A family-run products business - with Keisha Shah, Teddo Play Episode 19 - How to write and publish your own books - with Suzanne Hemming, Thea Chops Books Episode 21 - Turning a passion into a business - with Bee Veronica Moore Episode 23 - Creating Upcycled products - with Lau Moracchini Episode 27 - How to Self Publish Your Book - with Alice Clover | |||||||
| 27 Mar 2020 | 5 simple ways to come up with product ideas | 00:16:51 | |||||
Do you like the idea of selling products, but have no idea what? Maybe you were inspired by our last episode (check it out if you haven’t already). (I have 10 reasons why it’s great, right here!) If you’re stuck for inspiration, no problem! Here are 5 simple ways to help you find brilliant new product ideas. 1.Think about the things you already use and how you could improve them You’ve probably had the experience of buying, or using something and just knowing it could be better than it is. Perhaps there’s a really obvious problem, just a tiny little fix needed to make it perfect. You could be the person do that! A very simple example of this is my Tiny Chipmunk bamboo hooded towels. They were my second product and I created them because I was fed up of buying baby towels that only lasted a few months at best. It was such a simple solution, but people tell me all the time how long they’ve lasted and I love that! It was entire point! Not only that, but it gives me a selling feature, or USP. If someone asks why buy my towel over another, I can give good reasons. Another real-life example is that my youngest will only sleep if the room’s pitch black. We had a black-out blind on her window that attached with suckers, but it took so long to get it on and off that we ended up keeping it on permanently and having the room in constant darkness... I was busy Googling for solutions to this and realised that some (very clever!) companies sell black-out blinds that attach via velcro pads you stick to the window frames, rather than suckers that stick to the glass, Such a simple solution, and a tiny modification, but it’s made a huge difference to us and, I imagine, thousands of other people too. Think about where you could do the same… TIP: Next time you’re getting frustrated with an item you’re using, take a minute to write down the problem and potential solutions. That’s an idea, right there! 2.What do you wish existed? Do you ever think, “If I only I had an XYZ?” Some of what we wish for may not be feasible, for many reasons, but some ideas definitely will be! Last year I worked with Silke Thistlewood, Nourish To Thrive, who created Care Cards for New Mums - a product she wished she’d had when her children were tiny. She already shared tips and tool to enable Mums to care for themselves in her free Facebook community. Creating the cards enables Mums to have something tangible to hand (they make great new-Mum gifts!), plus created an additional income stream for Silke. Another example is an inspiring podcast interview I heard recently with Nicole DeBoom. She’s a female athlete who created Skirt Sports – a women’s athletic apparel brand that combined all the things she wanted that didn’t exist – performance, comfort and cute-factor. I’ve worked with clients who’ve created all kinds of unique products, because they’d love it and nobody else has made it yet! This is a good enough reason! Chances are, if you’d love it, then others would too. So why wait, when you create it yourself?! TIP: Next time you think “I wish I had... | |||||||
| 05 Feb 2021 | Selling printables – with Ruth Bussey, Ink & Scribbles | 00:49:18 | |||||
Ruth Bussey founded Ink and Scribbles, creating emotional intelligence workbooks, journals and printable resources for children. She knows how influential parenting approaches and the conversations we have with our children about emotions is for nurturing future generations, and aims to support both parent and child through her products. Listen in to hear Ruth share:
USEFUL RESOURCES: Ink and Scribbles on Instagram LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 29 Oct 2021 | Preparing to sell your products at Christmas - with Catherine Erdly | 00:38:32 | |||||
Christmas is coming! Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast, Catherine shares her top tips for how you can prepare to sell your products this Christmas. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Catherine Erdly, founder of the Resilient Retail Club. Catherine worked in the retail sector for two decades, working with household names such as Coast, Laura Ashley, and Paperchase. She now helps product businesses start, grow and scale profitable businesses that last through her group membership and 1-2-1 consulting. With Christmas just around the corner, I wanted to find out the best things that you can do as a product-based business in the run-up to Christmas to help yourself and boost sales. Catherine gives a brilliant breakdown of how to start planning for the Christmas season, things you can do now to make the busy season run more smoothly, jobs that should be left until after Christmas, and how to successfully review and learn from your Christmas performance in January. It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season! Listen in to hear Catherine share:
USEFUL RESOURCES: The Resilient Retail Club Website Resilient Retail Club Facebook Resilient Retail Club Instagram LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller... | |||||||
| 26 Mar 2021 | Wholesale for Small Businesses – with Therese Ørtenblad | 00:41:43 | |||||
Therese Ørtenblad has a background in sales and has worked in the home and gift industry for over 12 years selling to both independent retailers and nationals on the high street as an introvert. She is passionate about the retail industry and helping product-based business owners make more sales, increase their profit and develop a strategy for growing their businesses with confidence. Listen in to hear Therese share:
USEFUL RESOURCES: Read the blog post for this episode Small Business Collaborative Website Small Business Collaborative Instagram Small Business Collaborative on Twitter Small Business Collaborative on Facebook Let’s Talk Wholesale Facebook group Clubhouse: @sbusinesscollab Read the blog post for this episode LET’S CONNECT Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what... | |||||||
| 24 Dec 2024 | Amazon Made Easy: Everything You Need to Know About Amazon Vine for Sellers | 00:09:23 | |||||
This podcast episode delves into Amazon Vine, a program designed to help sellers gain reviews for their products while ensuring Amazon's standards are met. Amazon Vine invites trusted reviewers to share their opinions on new products. The episode outlines the criteria for sellers to join the program, as well as what to expect in return. Key takeaways:
Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 26 Nov 2024 | Amazon Made Easy: Amazon Brand Registry Explained | 00:17:42 | |||||
In this episode I explain how Brand Registry helps sellers manage their listings, report violations, and access features like A+ content, sponsored brands, and the Amazon Vine program. Takeaways:
Mentioned in this episode: https://brandregistry.amazon.co.uk/ LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 03 Dec 2021 | How to find investment for your business - with Gemma Whates | 00:38:54 | |||||
Gemma Whates helps mothers to start and grow a business alongside raising a family, via start-up courses and the ALL by MAMA community. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Gemma Whates of All By Mama. Gemma helps mothers to start and grow a business alongside raising a family, via start-up courses and the ALL by MAMA community. Gemma is a returning guest to the podcast and this time is here to talk about seeking investment for your business. Gemma has raised a lot of money over the years and is also a Venture Capitalist Scout for Ada Ventures. Gemma explains the reasons that she sought investment, how she did it, why you may want to do it, and how to go about doing it yourself. It is an episode packed full of information, that is applicable to all businesses, large and small, whether you are just starting out or looking to scale. Listen in to hear Gemma share:
USEFUL RESOURCES: RESOURCES GEMMA MENTIONS: LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step... | |||||||
| 20 Nov 2020 | Shipping and importing your products – with Simon Arnold, Unity Logistics | 00:52:16 | |||||
Simon Arnold joins us from Unity Logistics - a UK based freight forwarding company specialising in shipping goods internationally to and from the UK, including importing and delivering goods directly to Amazon warehouses in the UK (or wherever required) on behalf of Amazon sellers. READ THE BLOG POST FOR THIS EPISODE Listen in to hear Simon share:
USEFUL RESOURCES: Read the blog post for this episode LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 03 Dec 2024 | Amazon Made Easy: Sending Your Products to Amazon FBA - Step-by-Step | 00:12:30 | |||||
Sending stock into Amazon can seem daunting, but this episode breaks down the process into manageable steps. Speaker B shares essential tips on setting up an Amazon shipping plan, including how to categorize your products for preparation and the importance of providing accurate size and weight information. Listeners will learn that while they cannot choose the specific Amazon warehouse for their stock, the location ultimately has little impact on their sales. The episode also covers the logistics of shipping, including the advantages of using Amazon's own shipping service over third-party couriers. With practical advice and encouragement, this episode aims to empower entrepreneurs to navigate the FBA process with confidence. Key takeaways:
Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 21 Apr 2023 | Selling tea sustainably - with Jenny Tse - Sipping Streams | 00:40:11 | |||||
My guest today is Jenny Tse Sipping Streams Tea Company. Sipping Stream Tea Company is an international award-winning tea company and tea educator based in Alaska. Direct tea importer and master blenders. Creating community through their tea offerings: loose-leaf tea, custom blend specialty teas, matcha tea, fireweed honey, bubble tea kits, tea accessories and more! Jenny started her business 17 years ago, so we chatted about how e:commerce and sourcing international suppliers worked before the explosion of social media and e:commerce sites such as Shopify. Jenny shares how she used her background as an academic and teacher to set up her business . And for all you tea lovers out there, Jenny also shares lots of fascinating information about tea including the benefits of drinking it, how tea farms are set up, and how she ensures that she sources her tea sustainably. Listen in to hear Jenny share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by... | |||||||
| 04 Feb 2022 | The importance of experimenting while creating your products - with Emma Sims, Soul Star Sanctuary | 00:42:24 | |||||
Emma Sims, is the founder of Soulstar Sanctuary Reiki practice in Tunbridge Wells. Emma is also an energy healer, a crystal therapist and intuitive guide. Emma has developed and created her own range of products, handcrafted aromatherapy blends called ‘Mood Sprays’, created to enhance and protect your energy and joins me today to share her product business journey. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Emma Sims is an energy healer, a crystal therapist and intuitive guide who is the founder of the Soulstar Sanctuary Reiki practice in Tunbridge Wells. Emma works with adults and children helping transform their lives through energy work. Emma has a beautiful range of products called mood sprays that helped to enhance the healing and your moods. Emma also teaches Reiki and runs a variety of wellbeing workshops, weaving essential oils into all that she does. So I really enjoyed the conversation with Emma, and we spoke about how she developed her products and the benefits of essential oils in general, something I knew very little about. A key theme that comes through from Emma's story is how much she has just jumped right in and had a go, experimenting, testing and refining her product along the way. I found it really inspiring, and hope that you do too. Listen in to hear Emma share:
USEFUL RESOURCES: Podcast Episode: Wholesale for Small Business with Therese Ørtenblad LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 11 Nov 2022 | How to safely formulate cosmetics - with Dalia Hawley | 00:46:53 | |||||
Today I'm talking to Dalia Hawley from Dalia Botanique. Dalia sells her own botanical beauty products, so she formulates all of her and makes all of her products herself. Dalia’s products are aimed for people who like spending a lot of time outdoors who love gardening and want a minimal skin care routine that's still going to really look after their skin, but not at a really high price. We had a really great conversation about botanicals and what they are. We talked a lot about the compliance side of creating beauty products, testing and everything that goes into making sure that your products are safe. Dalia also gave some really useful advice for consumers as well. So, if you are purchasing your own beauty products, particularly if they're handmade, what to look out for to know that they will be safe for you. Listen in to hear Dalia share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by... | |||||||
| 11 Sep 2020 | Find the time to create your product – with Libby Knight | 00:50:34 | |||||
Libby Knight is a business consultant helping busy people to build and grow a profitable business, by creating a focused and effective strategy, without being overwhelmed or losing their life work balance. Having worked both at home and in the corporate environment, leading teams and travelling extensively, Libby knows the importance of productivity and effective time management. In this podcast she shares tips and advice on the time mindset that we need to overcome, provides practical advice and techniques that you can use to consistently move your business forwards or launch your next product and helps you prioritise what’s truly important, all while maintaining a positive life work balance. I learnt a lot from this chat and really hope that you do too. Listen in to hear Libby share:
USEFUL RESOURCES: My FREE product creation checklist LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was... | |||||||
| 15 Oct 2021 | How To Set Up An Effective E-Commerce Store - with Anna Heneback | 00:46:50 | |||||
Anna Heneback is an E-commerce Consultant working with SMEs to sell more online, with 15 years of industry experience from Net-a-Porter and H&M who shares her top tips and strategies for getting the best performance from your E-Commerce store. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Anna Heneback, an e-commerce consultant about how to set up and boost your e-commerce store. We cover everything from which platforms to use, what to consider, the functionalities you need to include, and how to improve your online sales performance. It includes a fantastic tip, about how to keep your site updated and relevant. It is so simple and something I would never have even considered doing! Listen in to hear Anna share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 30 Sep 2022 | My experience attending the Top Drawer Trade Show - with Vicki Weinberg | 00:19:55 | |||||
Have you ever wondered what a trade show is like? This week I am sharing my experiences at the Top Drawer Trade Show, one of the premier retail trade shows in the UK, a 3 day event at Olympia in London. I share what the experience was like as a visitor, which booths stood out to me and why, and why you might consider attending a trade show yourself. Listen in to hear me share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 24 Sep 2021 | How To Brand Your Physical Products - with Cara Bendon | 01:07:56 | |||||
Cara is a branding specialist with 13 years of experience who has created over 60 brands for entrepreneurs and small businesses and helped hundreds more via branding workshops. Having worked with both national brands and early-stage start-ups, she says she firmly believes that every small business can use the same techniques as household names to establish themselves. EPISODE NOTES Today I’m talking to Cara Bendon, a branding specialist, who's passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves. We discussed what branding is, why you need it and what the benefits of good branding are. We discuss the pros and cons of Canva, why using a graphic designer doesn’t have to be really expensive, and the intricacies of colour psychology and naming your business. Cara is incredibly knowledgeable, and this is a must-listen if you are at the start of your product-based business journey. Listen in to hear Cara share:
USEFUL RESOURCES: Cara is giving a 20% discount on all services at www.brandingmadesimple.co.uk to Bring Your Product Ideas To Life podcast listeners. Just use the code VICKI2020 at checkout. Branding Made Simple Website - for templates and resources Podcast Episode: Building A Website For Your Product Based Business LET’S CONNECT Join my free Facebook group for product creators and makers Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive... | |||||||
| 26 Jan 2024 | Creating ethical, sustainable products - with Maame Sapong - Purscent | 00:37:06 | |||||
Today I'm speaking with Maame Sapong from Purscents. Maame creates luxury home fragrances like candles, reed diffusers and other aromatherapy scented products. Her commitment goes merely beyond creating delightful scents. She's also dedicated to establishing a sustainable brand that strives to make a meaningful and possible impact within the candle industry. We had a great conversation about how she juggles building a product business whilst in a full time job, how she decides what to outsource and invest in, and what she can do herself, and the importance of pacing yourself in the early days. Maame also shares fascinating insights into how she makes her candles, how she ensures they are sustainable as possible, and how her first hand experiences in Ghana seeing the impact of plastic waste and flooding have renewed her commitment to making sure her business is ethical and environmentally conscious.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up... | |||||||
| 29 Apr 2022 | 3D printing your own products to sell - with Raksha Patel, Reflect with Raksha | 00:42:51 | |||||
Raksha Patel, of Reflect with Raksha, shares how her YouTube channel about bullet journaling led to the creation of a successful product business 3D printing stencils to help fellow bullet journalers. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I’m interviewing a YouTube sensation, Raksha Patel of Reflect with Raksha. Raksha has over 15K subscribers, and uses journaling to help people slow down, reflect and pursue what really matters to them. Raksha believes that by looking after our minds and getting to know ourselves better, we can live happier and more fulfilled lives. In this episode we explore bullet journaling and its benefits, building an audience on YouTube and how this community led to Raksha creating her own products using a 3D printer. I’ve never met anyone who is using a 3D printer to create their products before, so I was fascinated to learn about the process and how it works. It is much more accessible than I realised, and is something that anyone could do from home. I hope that you are as inspired as I was by this episode, whether it is to start bullet journaling or experiment with a 3D printer! Listen in to hear Raksha share:
USEFUL RESOURCES: The Bullet Journal Method Book LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re | |||||||
| 10 Mar 2023 | My experience on Dragons Den - Chris Lefteri , Fixits | 00:12:09 | |||||
In episode 152 I spoke with Chris Lefteri from FixIts, who talked about his unique product. On 9 March 2023 Chris was on BBC’s Dragons Den. In this short episode, I speak with Chris about what it was like, what it involves and whether he’d recommend it as an experience! USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 09 Sep 2022 | Continually adapting your business - with Holly Watson, The Zero Waste Company | 01:00:16 | |||||
Today on the podcast, I'm talking to Holly Watson. Holly is the co-founder of the Zero Cafe and Emporium, a plastic free cafe in community space in the heart of Tunbridge Wells. The Ethical Emporium provides an opportunity to offer local independent designers, makers, and brands to showcase their sustainable artists and wears all under one roof. Along with co-founder and best friend Charlotte Bowyer. Holly is passionate about living a plastic-free lifestyle and encouraging others to do the same. Holly and Lottie's business has pivoted many times over the past few years, partly from necessity and the result of things like COVID. Holly shares how they have made these decisions whilst ensuring they stay true to their core values. Listen in to hear Holly share:
USEFUL RESOURCES: The Zero Waste Company Website LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 26 Aug 2022 | Knowing your customer - with Siena Dexter - SmashBrand | 00:46:43 | |||||
Today my guest on the podcast is Siena Dexter. Siena is the Director of Brand Strategy and Associate Partner at Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics. Siena’s main interest is in Behavioural Economics and quantifiable ways to predict human behaviour - which happens to be exactly what Smashbrand does best. We talked about packaging, branding, how to catch your customer’s eye, the importance of knowing your market and connecting with your audience. Listen in to hear Siena share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 03 Feb 2023 | Selling a product people don't know they need - with Iain Moore - BGreater Shoes | 00:47:01 | |||||
Today I'm talking with Iain Moore from BGreater Shoes. BGreater Shoes design and sell affordable kids foot friendly shoes which are designed to allow children’s feet to grow, develop and move more naturally than most high street brands, whilst importantly looking after parents wallets and time. Iain and I discussed why he set up BGreater Shoes, and the particular challenges of designing and manufacturing shoes. Iain explained what barefoot shoes are, how they differ from normal shoes, and the benefits to children’s health and development. From how a Dragon’s Den episode inspired him to set up his own business, to how to develop a marketing strategy for a product people don’t know they need, it is a great episode with lots of thoughtful advice and suggestions. Listen in to hear Iain share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago... | |||||||
| 15 Sep 2023 | Creating and selling diversity dolls - with Stephanie Mensah - Bibinee Dolls | 00:45:34 | |||||
This week my guest on the podcast is Stephanie Mensah, the founder of Bibinee Dolls. Bibinee Dolls are a range of early years soft diversity dolls, which help to encourage learning through play and positive representation. Stephanie’s business launched at the beginning of this year, and she has already achieved great things, getting stocked at Very and Littlewoods. Stephanie explains how her children’s own experience at nursery inspired her to create this range, how she went about manufacturing the dolls and ensuring that they met safety standards. Stephanie explains how customer feedback has informed the development of her range of products which now also includes clothing and accessories. Most of all Stephanie is just a really inspiring person to listen to - she shares what drives her, what inspires her and how she has navigated setbacks. It really is an episode packed full of positivity and inspiration. Listen in to hear Stephanie share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my... | |||||||
| 21 Aug 2020 | Creating Upcycled products – with Lau Moracchini | 00:33:59 | |||||
Lau Morrachini is an eco-friendly woodworker and jewellery maker. She’s an upcycler, who makes her own, bespoke products. Listen in to hear Lau share:
USEFUL RESOURCES: The Creative Upcycler on Instagram The Creative Upcycler on Facebook LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 02 Aug 2024 | Exploring the Science and Art of Fragrance with Sasha Lord, LORDS Fragrance House | 00:51:55 | |||||
Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this? Today on the podcast, I have the perfect guest to answer this question - Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by & named after wonderful places across the planet. Colourfully made in Oxfordshire by industry experts with a mission to add joy to a saturated market of boring branding & the same interior scents. Sasha talks about her experience as a scent marketer and how she started her own fragrance brand, inspired by her travels and memories from amazing places around the world. You'll learn about the practical process of creating scents, how to use scent marketing, and the ups and downs of running your own business. Sasha shares how she stayed true to her vision, even when the fragrance industry tends to stick to the same trends and aesthetics. This episode is packed with inspiring stories and practical tips for anyone looking to launch a product that stands out. Sasha's journey shows the importance of being authentic and passionate about your work. Tune in to get inspired and learn how to create a product that not only looks good but also makes a real emotional connection with customers. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Lord’s Fragrance House Instagram DISCOUNT CODE: Podcast listeners can get 15% off LORDS Fragrance House products with the code: producttolife This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing. https://www.amazon.co.uk/dp/1399954180 LET’S CONNECT Join my free Facebook group for product makers and creators | |||||||
| 03 Mar 2023 | Curating products to sell - with Millie Jaspert - Spark Bubble | 00:26:34 | |||||
Millie Jaspert is the founder of Spark Bubble,an online store selling bath-toys particularly for children aged 2-9 years old. Millie has developed some of these toys herself and others are a curated collection created by other brands. Millie is also a Primary Teacher so has chosen open-ended toys and shares suggestions for ways children can explore and learn with them. We had a really interesting conversation about how Millie has curated a selection of products which complement her own designs, and have allowed her to more easily grow her brand and business. Millie also explains how selling her products through a pop up shop has given her lots of opportunities to meet other local business owners and get direct feedback from customers. Listen in to hear Millie share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free | |||||||
| 27 Mar 2020 | 10 great reasons to create products to sell | 00:20:54 | |||||
For the past few years I’ve been selling bamboo baby products on Amazon, and my own website. Before that I taught yoga and way before that I had a career in corporate communications. Of everything I’ve done (and it has been varied) selling physical products has been the thing I’ve found most exciting and enjoyable. If I’m honest, selling my own products started out as more of a necessity than a passion. With two children at home (one just a tiny baby) and an existing children’s yoga business (where I couldn’t physically teach, as I had a tiny baby!) I was desperate to do something that worked around them and didn’t require too much of my time. Whatever your own goals I have 10 great reasons to create and sell physical products. 1. You’re not trading time for money This is so key for me. Back when I was teaching yoga I couldn’t make money when I wasn’t in a position to teach. I love that now I can take time off, go on holiday, be sick, go on school trips, focus on my clients and still make sales. I want to say that you do need to put time into a products business, but you don’t physically have to ‘be there’, wherever you choose to work, for set hours (whether that means at your laptop, or in a physical place) to make money every day. I make the majority of my sales online and, as I have my fulfilment done for me (albeit at a cost), there are days I don’t focus on my business and it carries on making sales. 2. You can work from anywhere Selling physical products online gives you the freedom to work from anywhere with an internet connection. (You can even work in your pyjamas if you choose!) While not all of us will be aiming to work from the beach, it’s great to not be tied to a set place. Personally, I like the fact that, while I usually work from my home office, I can also choose to work in a coffee shop, co-working space, or anywhere I like. It’s often quite nice to go out and see people. Of course you may decide to get your products into stores, sell at marketplaces or popups, or open your own store - but, if you choose to, you can never do any of those things. You can do most, if not everything, online. From sourcing your product, to working with designers and getting it on a marketplace to sell. I’ve built my business using Alibaba, 99Designs, Amazon and Shopify – and you can do all of that without leaving the house! 3. You can work (or not) at any time Selling online means you don’t have to be present at a set time, in the same way you don’t need to be present in a physical place - you can choose to work when it suits you. Whether it’s around a day job (I have clients who are running successful businesses), or having kids at home, you can work part-time, full-time - whatever works for you. There’s also (rarely) any sense of urgency. Sure, you need to respond to customers quickly and there might be steps along the product creation journey where things need to be done to a schedule (although, it’d be a schedule that you set out in the first place!), but you really can set your own hours and work at your own pace. 4. You can automate a lot of processes I have Amazon FBA manage my storage and fulfilment - meaning I don’t need to physically store, pack and ship products myself. Refunds and returns are all handled for me. My customer... | |||||||
| 08 Nov 2024 | Facebook and Instagram Ads Demystified: Mastering Meta Ads and Chat Funnels with Mel Eilers | 00:53:22 | |||||
The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses. Mel is an experienced Meta marketer, helping product brands maximise their sales and leads through Facebook ads and chat funnels. As well as working with ecommerce brands to scale their sales through ads, Mel is also known as the 'Manychat queen' - helping businesses to personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey. Mel explains how to make the most of Facebook and Instagram ads and connect better with customers using chat funnels. Mel shares helpful advice on running effective Meta ads, like testing different ad types (such as carousel, video, and catalogue ads) to reach the right audience, understanding your customer acquisition costs, and adjusting your ads regularly to keep them fresh. Mel also introduces ManyChat, a tool that lets you set up automated, personalised messages for Instagram and Facebook DMs, making it easy for customers to interact without leaving the platform. With ManyChat, you can automate replies to boost engagement, increase sales, and keep customer relationships strong without overwhelm. If you have seen a post saying comment ‘insert word of choice’ and I will send you the link - they are likely to be using a Chat Funnel! It’s a great, in depth practical episode, that will help you decide how to harness the best tech to boost your product sales. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: This episode is sponsored by my new membership - Amazon Made Easy. I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are. Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price. I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership. Doors are open until 8 November. You can sign up now, for £19 a month (which is the price you’ll pay forever!) LET’S CONNECT Join my free Facebook group for product makers and creators 30 Jul 2021 | What's Your USP? | 00:16:27 | | ||||
What is your product’s USP (Unique Selling Point) and is it important to have one? Something I see a lot, particularly on Amazon, are ‘copycat products’ - where someone is ordering the exact replica of something already selling, then branding it themselves. It got me thinking, why would a customer buy this version of the product over one already available, that has a sales and review history? One answer may be price. However making this your USP is always risky, as you may end up not making a profit at all. The best way to make your product stand out is to decide upon and know your USP - the reason why your product is different and better. In this episode I dive into how to work out your product’s USP. How do you start researching this? What factors should you be considering? I share the processes I used when creating my own products, the Tiny Chipmunk range, and examples from different podcast guests. EPISODE NOTES Listen in to hear:
USEFUL RESOURCES:
LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because... | |||||||
| 13 Dec 2024 | How Selling on Amazon Can Boost Your Product Sales - with Selina Barker, Project You | 01:00:28 | |||||
How do you grow your customer base year after year for a seasonal product? This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025. To build a loyal community of fans, Selina leveraged a variety of strategies. She shares how Kickstarter campaigns helped generate excitement and secure early sales for her journal, how she got it stocked in prominent retailers like Tate Modern and Oliver Bonas, and how she expanded her audience this year by launching sales on Amazon. In our discussion, Selina highlights the benefits of selling on Amazon, including the opportunity to reach a wider audience and the convenience of using Fulfillment by Amazon (FBA) to serve customers across Europe. USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLIST Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! Download my Amazon Setup Checklist —it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head here to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start... | |||||||
| 26 May 2023 | Working with customers to promote your business - with Charlotte Watts - Made on the Street | 00:25:10 | |||||
My guest today is Charlotte Watts, owner of Made on the Street. Charlotte makes stylish, affordable, sustainable clothing for babies and children. Charlotte set up her business in lockdown, teaching herself to sew, and sourcing original fabrics and prints online. Charlotte works closely with her customers, which informs the designs and patterns she makes. She also has a really interesting model of encouraging and incentivizing customers to promote her business, and shares some great tips about how to make this work for you. Listen in to hear Charlotte share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 22 Oct 2021 | Creating and selling planners - with Janet Murray | 00:48:16 | |||||
Janet Murray is one of the UK's leading content marketing experts and creator of the Courageous Content Planner - an A4 desk planner packed with content ideas/prompts, planning templates, and checklists. Janet joins me on the podcast today to share the process of creating and selling a planner, and her tips for creating your own fantastic content. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Janet Murray, one of the UK's leading content marketing experts. Janet's the creator of the Courageous Content Planner - an A4 desk planner packed with content ideas/prompts, planning templates, and checklists, the founder of Courageous Content Live - a virtual content planning event for coaches, creatives, and entrepreneurs, taking place this November. Plus Janet is the host of the Courageous Content podcast and a regular keynote speaker. Janet also has ADHD (Attention Hyperactivity Deficit Disorder) and is (in her own words) ‘one of the most disorganised people on the planet’. Making her one of the unlikeliest people in the world to launch a desk planner. In this episode, we discuss what inspired Janet to create a planner, the community that she has built around her product, and how this community has influenced the way her offerings have evolved. Janet talks through the process and practical details of putting together a planner from choosing your binding to finding a printer. Plus I couldn’t pass over the opportunity to ask a renowned content marketing expert for her top tips on how to create fantastic content. Janet talks through her key pillars for building content, with a particular focus on product-based businesses. Listen in to hear Janet share:
USEFUL RESOURCES: Janet is giving a 10% discount on her products at www.JanetMurray.co.uk to Bring Your Product Ideas To Life podcast listeners. Just use the code Vicki at checkout. | |||||||
| 28 Jan 2022 | Small business finances - with Wendy & Laughton Ross, Tonbridge Accountants | 00:47:43 | |||||
Wendy and Laughton Ross, the husband and wife team behind Tonbridge Accountants, join me to discuss finances for small businesses, and share their wealth of experience and knowledge with us, to equip us with the right skills and know how to understand and grow your business. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** In today's episode, we're going to talk about finances for small businesses. It’s an area that I personally as a small business owner knew least about and struggled with the most. So I'm really hoping this will be helpful for all of you. Here to guide us through it all are Wendy and Laughton Ross, a husband and wife team of chartered accountants with over 30 years of experience. Together they run Tonbridge Accountants and they want to share their wealth of experience with like-minded entrepreneurs and ambitious business owners, supporting them to achieve their goals and grow their business. Wendy and Laughton are passionate about using their skills and knowledge to take care of the financial side of things so that you can focus on what you're passionate about, which is your business. Listen in to hear Wendy & Laughton share:
USEFUL RESOURCES: Tonbridge Accountants Facebook Tonbridge Accountants Instagram LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 21 Jan 2025 | Amazon Made Easy: What Every Amazon Seller Wishes They Knew Before Starting | 00:24:04 | |||||
Thinking about selling on Amazon or just getting started? You’re not alone in feeling overwhelmed! In this episode, I’m sharing the things real Amazon sellers wish they knew before they started. From hidden costs to the importance of driving traffic to your listings, these are the lessons they learned the hard way—so you don’t have to. I also give practical advice on the things you can do to overcome some of the challenges you're likely to face. Whether you’re about to launch or are feeling stuck, this episode is packed with insights to help you move forward with confidence. 🎧 Listen now and save yourself from making these common mistakes! Mentioned in this episode:
Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 01 Mar 2024 | From Teacher to Entrepreneur: Melissa McCall's Venture into Early Literacy Products (part 1) | 00:24:43 | |||||
My guest today is Melissa McCall from Moving Little Minds. Melissa is a preschool teacher based in the US, and helps parents and teachers build a strong literacy foundation in young children by merging instruction with play. Melissa has created some products designed for teaching preschool age children early literacy skills. Melissa is a passionate advocate for the power of reading and has just launched her first products, She shares how she has gone about creating the products, including deciding which product ideas to develop and building collections, getting the products produced, and starting to market them. For anyone just starting out there are lots of wonderful and valuable tips here for how to go from idea to actual product. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life This episode was sponsored by Jennifer Cooper Timesaver Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business. Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups. Find out more about how Jenny can help you at www.jennifercoopertimesaver.com Instagram - @jennifercoopertimesaver Linked In - https://www.linkedin.com/in/jennifer-cooper-timesaver/ If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made | |||||||
| 31 May 2024 | How To Sell More Products with Mark Endacott | 00:55:46 | |||||
It’s the basic question we all want an answer to, how do you sell more products? My guest on the podcast today is here to help. Mark Endacott runs an online retail company, a business consultancy firm specialising in one to one sales training and business mentoring and an online sales training course which is launching soon. Put it simply Mark knows sales. We talk about some of the mental blocks you might be experiencing when it comes to selling. Mark gives some great advice about how to overcome them whether you are selling face to face, online, on your website, on social media, or in emails. We dig deep into the art of selling, from understanding your core product function to harnessing emotional connections. Mark shared invaluable tips on overcoming the fear of selling, leveraging email marketing, and the power of a compelling call to action. Plus, we talked about the importance of knowing your target market and adapting your strategies. Whether you're a startup or an established brand, this episode is a goldmine of insights The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Website Endacott Associates - for business mentoring/ one to one sales training Website The Natural Salesperson - for an online sales training course which is launching soon This episode is sponsored by Aubergine Legal Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes? Are you losing sleep worrying about a piece of legislation that you might not be complying with? Perhaps you need some help with your client contracts or your data protection compliance? Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place? Perhaps you have a brand that you want to protect with a trademark? Do you want to outsource it all and eliminate your worries? Then get in touch with Aubergine Legal, a friendly commercial legal consultancy. Offering practical and clear commercial legal advice without the overwhelming legal jargon. Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help. Get In Touch with Aubergine Legal Aubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USA LET’S CONNECT Join my free Facebook group for product makers and creators | |||||||
| 06 Sep 2024 | Mastering Google Shopping Ads: Tips from Expert Sara Jones | 00:34:54 | |||||
Do you use Google Shopping to sell your products? Do you know what Google Shopping is? This week on the podcast my guest is Sara Jones. Sara helps online retailers grow their business using Google shopping through 1to1 ad management and by teaching them how to do it themselves in the Online Retail Academy. Back when I ran my own product business, I tried to set up Google Shopping, but got very confused and didn’t stick with it for long. That was 8 years ago. Sara completely changed my mind on it, she explained what is is, all the improvements that have been made, and how to set it up. There are plugs in so you can sync it with you ecommerce website. Sara also shares her top tips for how to do well, how to make sure your ads are performing, and she even has some advice on how to optimise your website so that Google Shopping really works for you. It could be a great new income generator for you. Let me know how you get on. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: The Online Retail Academy Website Online Retail Academy Facebook This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help Are you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. https://vickiweinberg.com/how-to-start-selling-on-amazon/ LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is... | |||||||
| 30 Jun 2023 | All about ecommerce law - with Clare Veal, Aubergine Legal | 00:46:48 | |||||
Do you know all the legal ins and outs of running your own product business? Today on the podcast, I'm joined by Clare Veal of Aubergine Legal, a freelance commercial solicitor, qualified for over 20 years who advises businesses on a range of commercial matters. Clare is an expert in things law for e-commerce as well as lots of other areas. I seized the opportunity, and asked Clare all sorts of questions about everything including refunds, customer data, PCI compliance, terms and conditions and lots more. Clare was so patient, and answered everything, and shared lots of valuable resources and information. It’s a great episode to listen to whatever stage you are in of your business, as you can check that you are fully covered and compliant. As Clare explains, the majority of us will be compliant and we will be doing everything right. And if we are not, there'll be a really simple fix for it. So this definitely isn't an episode to worry you! If you have any questions after listening, please feel free to reach out to Clare, her contact details are at the bottom of these show notes. Listen in to hear Claire share:
USEFUL RESOURCES: Cooling Off Periods: What’s a cooling-off period and how do I use it to cancel an order? - Which? Refunds info: Accepting returns and giving refunds: the law - GOV.UK (www.gov.uk) Data Protection Guidance: For organisations | ICO The Cap Code: Advertising codes - ASA | CAP Blogs from Aubergine Legal: What legal documents do I need for my online business? 9 Legal Tips For Selling Online Courses | |||||||
| 14 Jul 2023 | Sneek peak! Chapter 1 of Bring Your Product Idea to Life by Vicki Weinberg | 00:13:31 | |||||
Last month I released my first book, Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell. EPISODE NOTES The book is a step by step guide to creating your own product, and it contains some stories from these very podcast episodes of interviews that I've done. Today for a one off, as a special episode, I am going to read an excerpt from the book, part of Chapter One. This isn't intended to be an audio book, so I may not read it out word for word in case you're following along, but I thought it might be nice to give you a little sense of what's included. Listen in to hear me share:
USEFUL RESOURCES: LET’S CONNECT Join my free Facebook group for product makers and creators If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 10 Jan 2025 | Celebrating 250 Episodes: Top Tips for Product Businesses | 00:19:10 | |||||
Today is an extra-special episode—it’s our 250th! Over nearly five years, this podcast has grown into something I couldn’t have imagined when I started. Whether you’re a brand-new listener or you’ve been with me since the beginning, I want to thank you for being part of this journey. Your support has made this milestone possible. To celebrate episode 250, I’ve put together a roundup of some of the best advice shared by our incredible guests this year. Each of these experts brings unique insights into creating and selling products, and this episode is packed with valuable tips that can inspire and guide you in your own business journey. We cover everything from mindset to marketing, deep dives into tech tools such as Many Chat and Klaviyo, using wholesale platforms, and fundamentals such as how to keep your customers coming back for more. USEFUL RESOURCES Full Podcast Episodes How to get your own PR in 2024 - with Rosie Davies-Smith - PR Despatch 202 How to (confidently) get visible online - with Helen Williams 203 How to keep your customers coming back - with Rebecca Hilliard 210 Marketing with Personality - with Maddy Shine 216 How to sell more products - with Mark Endacott 218 Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics 222 Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination 228 Mastering Google Shopping Ads: Tips from Expert Sara Jones 232 How to have wholesale success on Faire - with Lucy Jeffrey 239 Facebook and Instagram Ads Demystified: Mastering Meta Ads and Chat Funnels with Mel Eilers 241 Packaging and Sustainability: Best Practices from Design Expert Denisa Parker 242 How to Confidently Pitch Your Product: Insights from Kate Freeman 244 LET’S CONNECT | |||||||
| 14 Jan 2025 | Amazon Made Easy: Ready to Sell on Amazon? Start Here! | 00:20:33 | |||||
Today I take you through the main steps involved for getting started with selling on Amazon. Download my free checklist, to guide you through the process, ensuring you're well-prepared to successfully launch your products on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist Takeaways:
Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 01 Jan 2021 | Making every product to order – with Natalia Bolek, Naboso Handmade | 00:42:12 | |||||
Natalia Bolek sells wooden products - and every single one is unique and made to order. Find out how she does it! Listen in to hear Natalia share:
USEFUL RESOURCES: LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 20 Jan 2023 | Thinking about working with me in 2023? | 00:12:42 | |||||
In this week’s episode, I share the ways that I can support you and your small business. I specialise in promoting small businesses on Amazon. I know Amazon is not for everyone. So I wanted to share why I work on this platform, and the advantages I believe it offers small businesses. I am not affiliated in any way with Amazon, these are just my honest, professional opinions. Listen in to hear me share:
USEFUL RESOURCES: Is Amazon Right For You? Mini Strategy Session LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 16 Aug 2024 | Crafting Mindful Yoga Props - with Georgie Davies, Yogi Pod | 00:35:51 | |||||
Yogipod is a yoga products and lifestyle brand, designed to help you find calm. Founder Georgie Davies handmakes yoga props and lifestyle accessories from fabric hand printed in Jaipur in addition to teaching yoga in person and online. Georgie explains how she used her background in the fashion industry to inform decisions to keep the business lean and flexible. Georgie is passionate about making the business as ethical and sustainable as possible so we discussed ways of doing this, and designing a product business that you love which fits in with her yoga teaching. It is a lovely, inspiring episode about the power of creating a business that works for you. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: This episode is proudly sponsored by my own book - Bring Your Product Idea to Life Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing. https://www.amazon.co.uk/dp/1399954180 LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is... | |||||||
| 25 Oct 2024 | How to have wholesale success on Faire - with Lucy Jeffrey | 00:40:53 | |||||
Today on the podcast I'm excited to welcome back Lucy Jeffrey, the founder of Bare Kind. Lucy makes bamboo socks and gives part of her profits to different charities. Today she is joining us to talk about selling on Faire, the wholesale platform, where she's been doing incredibly well. I know many of you have been asking about Faire, and I've been looking for someone who really knows their stuff to come and talk about it. When I found out Lucy was not only succeeding on Faire but also helping other businesses do the same through her YouTube channel and consulting work, I knew she'd be perfect for this conversation. In this episode, we're going to talk about:
Lucy has built a great relationship with the Faire team and is a regular at their events. Her success story really shows what's possible on the platform - she's grown her business significantly through Faire's digital marketing and continues to bring in new customers every day. So whether you're just thinking about joining Faire or you're already on there but want to do better, Lucy's got some really practical advice to share with us today. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Lucy is very kindly offering the first 20 listeners who use the code VICKI50 50% off her digital course and SEO templates here Wholesale email newsletter templates 📧 Fix your Faire SEO with ONE template 🤯 Candid Founders YouTube If you are interested in consulting email Lucy on hello@candidfounders.com This episode is sponsored by Therese Oertenblad & Small Business Collaborative Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle. Small Business Collaborative Website Small Business Collaborative Instagram Small Business Collaborative on Facebook Let’s Talk Wholesale Facebook group LET’S... | |||||||
| 27 Oct 2023 | All about shipping & logistics for ecommerce - Sam Anderson | 00:41:11 | |||||
At what stage for you move from packing your orders on the kitchen table to using an order fulfilment centre? Today’s podcast guest is Sam Anderson, the founder Order Fulfilment Experts who providing product owners and ecommerce businesses with smart and reliable order fulfilment services, so you can focus on other aspects of your business and continue to grow. Order Fulfilment Experts can send orders business to customer, or business to business, help you prep your products to be sent to Amazon and more. Sam explains when you should start looking at using a fulfilment company, and the benefits it can bring. There is no need to sacrifice bespoke packaging, Sam shares how this has been a key way companies stand out from the crowd, and the sort of personalised packaging that they can provide. We discussed managing logistical challenges, and some of the common mistakes she sees businesses make from over ordering stock to spreading themselves too thin across too many sales channels. This episode is absolutely packed full of useful information and tips, and I can’t wait for you to listen. Listen in to hear Sam share:
USEFUL RESOURCES: Order Fulfilment Experts Website Order Fulfilment Experts Facebook Order Fulfilment Experts Instagram Order Fulfilment Experts Linked In Order Fulfilment Experts Twitter Free Resource: The Top 10 Mistakes To Avoid When Building A Sustainable E-Commerce Business LET’S CONNECT Join my free Facebook group for product makers and creators 10 Dec 2024 | Amazon Made Easy: Essential Tips for Product Visibility | 00:12:39 | | ||||
If you're looking to get your products found on Amazon, understanding how to optimise your listings for better ranking is crucial. This episode dives into the importance of appearing on the first page of Amazon search results. Two main factors influence your product's ranking: performance and conversion rates, as well as relevancy factors. With practical tips on utilising Amazon's features and tools, this episode equips you with the insights to enhance your product visibility and drive sales. Key takeaways:
Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒 Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way. Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy! Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist LET’S CONNECT Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 18 Dec 2020 | From selling on Etsy to a permanent showroom – With Catherine Marche | 00:36:18 | |||||
Catherine March designs and makes her own jewellery by hand, in London. She has a fascinating story of how she started selling the odd piece she’d made in jewellery making classes in London on Etsy (back when Etsy was really new!) - to having a showroom in the Oxo Tower today. Listen in to hear Catherine share:
USEFUL RESOURCES: Catherine Marche Designs Website Catherine Marche Designs on Twitter Catherine Marche Designs on Facebook Catherine Marche Designs on Instagram LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 | |||||||
| 10 May 2024 | How to structure your company - Wendy & Laughton Ross, Tonbridge Accountants | 00:55:29 | |||||
What is the difference between being a sole trader and a limited company? How should you structure your business? These are big questions you have to grapple with when setting up your own business, so I asked the perfect guests on the podcast to give us some advice. Wendy Ross is the founder of Tonbridge Accountants, and is joined by her business partner and husband Laughton. Together they explain the difference between being a sole trader and a limited company - in easy to understand language! We talk about the advantages and disadvantages of each set up, and the sort of work involved and things you will need to consider. We also discuss what you need to be keeping a record of in your accounts in order to make sure you are being compliant. It’s a brilliant episode that makes a complex topic much easier to understand. Tonbridge Accountants offer a free 15 minute phone consultation, which you can book here. The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023 USEFUL RESOURCES: Tonbridge Accountants Facebook Tonbridge Accountants Instagram This episode is sponsored by Aubergine Legal Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes? Are you losing sleep worrying about a piece of legislation that you might not be complying with? Perhaps you need some help with your client contracts or your data protection compliance? Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place? Perhaps you have a brand that you want to protect with a trademark?
Do you want to outsource it all and eliminate your worries?
Then get in touch with Aubergine Legal, a friendly commercial legal consultancy. Offering practical and clear commercial legal advice without the overwhelming legal jargon. Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help. Get In Touch with Aubergine Legal Aubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USA LET’S CONNECT | |||||||
| 29 May 2020 | Mindset shifts to help you get ‘unstuck’ on your product creation journey – with Emma Jefferys | 00:36:36 | |||||
Product creation is a journey and it’s common to get lost, or stuck along the way. If that sounds like you, and for some reason you’ve stalled, we’re here to help! Emma Jefferys is a qualified coach, NLP practitioner and Emotional Intelligence expert. She specialises in helping people get out of their own way in all things life and business and trades under the name of Action Woman as in her words “nothing changes if nothing changes”. Listen in to hear us cover:
USEFUL RESOURCES
LET’S CONNECT Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 11 Dec 2020 | From making products by hand to outsourcing production – with Monique Horrigan, the Dou-Doods | 00:41:44 | |||||
Monique Horrigan designs and sells the Dou-Doods - really cool baby & toddler comforters. She started off making them by hand - and through a lot of hard work, managed to outsource production when she was ready to scale. Listen in to hear Monique share:
USEFUL RESOURCES: LET’S CONNECT Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! | |||||||
| 28 May 2021 | How to create or source a physical product – step-by-step | 00:26:41 | |||||
Today I’m going to take you through every step of creating and sourcing a physical product. This is a quick overview - for lots more details on the steps involved see the blog posts and episodes linked in the resources below. Do remember to download the free resource for this episode - created by me, with input from Gemma Whates, Founder of All By Mama. It’s a complete checklist of the steps involved in creating your product and setting up your business. If you’re looking to make, rather than source your product there may well be a few steps that aren’t as relevant to you, but do still listen as there’s still lots in there! USEFUL RESOURCES: Blog post: How to carry out your own customer and market research Episode 12: How to write a product specification Episode 18: Should I source my product overseas? Episode 32: How to write a product description that sells Episode 36: Shipping and importing your products - with Simon Arnold, Unity Logistics Episode 30: Where's the best place to sell products online? Episode 34: How to take your own professional product photos - with Georgina Little LET’S CONNECT
Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, | |||||||
| 06 Jan 2023 | How to get started wholesaling your products - with Ami Rabheru - The Retail Business Hub | 00:37:01 | |||||
Have you considered wholesaling your products? Or are you looking for a fresh take on how to do this? Today’s podcast guest is perfectly positioned to share a wealth of knowledge on this topic. Ami Rabheru is the founder of The Retail Business Hub and Scale with Wholesale® Academy. Ami is a Retail business consultant and product strategist. She specialises in teaching productpreneurs® how to build retail brands, and the strategic action steps to approach, pitch and sell products to retailers, whilst empowering them with the knowledge of the big business skills they need to start, grow and scale a successful product brand. Ami shares everything you need to know from how to ensure you are retail ready, to what sort of retailers to approach, and how to make a successful pitch. If scaling your business through wholesale selling is on your business plan this year, this is the episode for you. Listen in to hear Ami share:
USEFUL RESOURCES: The Retail Business Hub Website The Retail Business Hub Instagram The Retail Business Hub Facebook LET’S CONNECT Join my free Facebook group for product makers and creators Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I’ve got you covered. Inside, you’ll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don’t miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today! Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to... | |||||||
| 03 Jul 2020 | How to find a supplier to create your product | 00:25:50 | |||||
Can I source products myself? Absolutely! It just takes time, patience and a clear idea of what you’re looking for. Do I need to source from China, or somewhere else overseas? My honest answer is maybe. (Sorry!) It’ll really depend on your product. Manufacturing costs can be lower overseas – but shipping will be higher, and you’ll have to pay customs fees, which may offset any cost savings. There’s definitely an appeal with products ‘made in the UK’. (I’ll bet you sometimes see that on packaging?) However not all products are made here, so you may have no option but to source from abroad. I really can’t tell you what’s best for you, without knowing what you’re looking for, but I can tell you that I’ve successfully sourced products from the UK, USA, China, Turkey, Portugal and India. All are possible! What do I need before I start contacting suppliers? You need a really clear product specification, with as much detail about the product you’re looking for as provide If you have images (either of your own idea, or of similar products that you’ve seen elsewhere) you can include these too. It’s important to be really clear before you start looking, as you’ll get asked plenty of questions and this way you can be prepared for them! How do I find a supplier? There are plenty of sites where you can find thousands of manufacturers in one place, search for the product you’re looking for, compare suppliers and get in touch with them. How do I stay safe? There are definitely ways to verify suppliers. Much of this can be done online, or if you’re looking at a UK manufacturer you can usually visit them in person. How will I know if the quality is any good? Most suppliers will happily produce a sample for you (which you may need to pay for). Personally, I’d avoid any that don’t, as it’s important to see what you’re potentially going to be paying for. I recommend ordering 2 or 3 samples in total, so you can compare quality. It can also be good to compare next to competitor’s products if you can (perhaps by buying one to use as a benchmark). This is a great way to compare like-for-like, as you can’t assess everything using a photo. Who handles shipping if I do decide to source from overseas? You’ll need to arrange your own shipping in most cases, but it may well be that your supplier can help you with this. This post covers the basics. You can read the entire blog post here. USEFUL RESOURCES Episode 12 - How to write a product specification Blog post - Do I need to find an overseas manufacturer to make my product? LET’S CONNECT Mentioned in this episode: This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without... | |||||||
| 16 Jun 2023 | 168 How to create a product to sell (re-release) | 00:34:33 | |||||
I have some huge news to share with you this week, the publication of my book Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell. It’s all about how to create your own product, how to go from idea to having the products launched, and all the steps involved. I’m rereleasing this episode, which is all about how to create a product in 10 weeks, as I think it ties in really well with the content of the book. Now the book is not about creating a product in 10 weeks, it is about taking as long as you need to create your product. However, the steps involved and the things I talk about match up. When I first created a product I had no idea what I was doing, went down various rabbit holes on Youtube and wasted a lot of time and money. In this episode I share with you the process I subsequently used to create products which is a lot more efficient, and it is packed full of practical advice. EPISODE NOTES Listen in to hear me share:
USEFUL RESOURCES: Read the accompanying blog post Free Product creation weekly planner & checklist Free Validate your product idea Podcast: How (and why) to validate your product ideas Podcast: Should I source my product overseas? Podcast: Shipping & importing your products Podcast: Where to sell your products online LET’S CONNECT | |||||||
| 15 Jan 2021 | Launching and marketing your physical product – with Shona Chambers | 00:48:26 | |||||
Shona Chambers is a freelance marketing consultant with a career spanning over 20 years, working with both large and small companies. Shona has also created her own businesses, including a networking group for the self employed and freelance community, Self Employed Club. Today she shares her tips and advice on how to both launch and market your product. Listen in to hear Shona share:
USEFUL RESOURCES: Buy Shona’s book - 100 Marketing Tips for Small Business Owners Get my FREE Product creation checklist LET’S CONNECT Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2 This episode is sponsored by my membership for Amazon Sellers - Amazon Made Easy If you’re feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made... | |||||||
| 18 Aug 2023 | Audit your Amazon Seller account this Summer | 00:18:20 | |||||
Summer is a great time to do a DIY audit on your Amazon Seller Central account. This will help you assess your performance and identify areas where you can improve. In my previous episode which I released last year, I talked about some general things you can do to keep your account in order over the summer. In this episode, I'll be going into more detail about specific metrics you can look at, such as: account health, inventory performance, sales performance, and advertising performance. I'll also be sharing some tips for doing a DIY audit on your Amazon Seller Central account, such as using the Seller Central reports and comparing your performance to your competitors. Listen in to hear me share how to:
USEFUL RESOURCES: Blog Post: How to audit your Amazon Seller Central account this summer Podcast Episode 123 - Things to do with you Amazon Seller Central Account this summer FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling HOW I CAN SUPPORT YOU ON AMAZON: Is Amazon Right For You? Mini Strategy Session LET’S CONNECT: Join my free Facebook group for product makers and creators Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: | |||||||