Brands, Beats & Bytes (Brand Positioning Doctors)

REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman

Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. 

Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. 

Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.

Here are a few key takeaways from the episode:

• In life, you have to earn it and own it.
• It's okay to take a beat and think about it before you answer a question
• Engulf yourself in your work, get first-hand experience with the product/service you are offering
• Marketing is about serving people, not just selling 
• You can be both strategically intentional while remaining empathetic 

NOTES:
Connect with Roger:
www.rogerfishman.com
Roger Fishman |  LinkedIn
@rogerfishman on social channels

Check out Roger's work:
RAO Case Study
Artists For Nature
NARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLAND
Think You Know What Water Looks Like? Take a Look at This.
The ocean science-art connection

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Album 6 Track 3 - The Confucius of Marketing, Andrew Springate

What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. 

Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show today. One of the transformative leaders of the Sprite rebranding to his work for Keurig Dr. Pepper, Andrew continues to make incredible strides in his work and is a trusted colleague along the way. 

Here are a few key takeaways from the episode:

• Take time to appreciate the hard workers around you
• Thinking Unconventionally
• Be someone who gets stuff done
• The importance of team chemistry
• How are you a part of the next needed solution?

NOTES:
Connect with Andrew
Andrew Springate | Linkedin

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Happy Friday eve Brand Nerds! Are the ladies in in the house? Without a doubt (s/o Frank White and Junior Mafia). Today you’re being blessed with ‘applied’ wisdom. Said another way, Lauren Weinberg, Chief Marketing Officer of Square, has something to say (s/o 3 stacks). Let’s start with this little ditty, the best marketing tells a strong story supported by data. But then Lauren flips it with this jewel, there is a time to turn down the data and turn up your INSTINCTS. Allow that to marinate on your cranium for second. So here’s a question for you to ponder. Do you know WHEN to turn down the data and turn up your instincts? Lauren does, and so should you. As you well know, in current day marketing we have an embarrassment of INFORMATION riches, and dearth of culturally relevant, actionable INSIGHTS. As you grope for the weekend open your ears to the wisdom of Lauren Weinberg! #laurenweinberg #square #jackdorsey #marketing #branding #advertising #socialmedia #media #brandsbeatsbytes #cmo

Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran

What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking on the new album and the year with an episode that will inspire you, no matter what career stage you are in!

Here are a few key takeaways from the episode:

• Dedication and Excellence are key to your career journey
• Branding should alert all the senses in the consumer
• Life will knock you down - it's about how you respond
• Are you a "Three Feet from Gold" person?

NOTES:
Connect with Tim
Tim Halloran | LinkedIn

Tim's Book: Romancing the Brand

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About Marci

Senior marketing leader passionate about building world-class brands and teams. Proven experience shaping, launching and marketing products, services and customer programs that consistently deliver accelerated revenue growth and heighten brand position in both BtoC and BtoB markets. 

Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm and spent time chopping it up with Gabrielle Union on the epically real BET show Being Mary Jane? We only know one person who’s done this and it’s Goldie Taylor with her multifaceted career journey. She covers a broad spectrum of subjects such as, do your mentors give you courage and cover? And ‘bring your full self to the job.’ Said another way, are you keeping it 100 on the work front? Soak up some knowledge from Goldie as you ease into the weekend.

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

Album 6 Track 17 - Reading the Room w/Josh Ball

Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. 
From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. 
It's an episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

• Read the rooms you are in.
• Do things proactively.
• Simplicity is key.
• Operate with the mindset of what's best for the business
• Tension can be healthy.
• Failure is not an endpoint.
• "Just because a man lacks the use of his eyes, doesn't mean he lacks vision."

NOTES:
Connect with Josh
Josh Ball | LinkedIn

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REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

A few key takeaways from the episode:

• Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
• Employees are a vital part of the brand of the company. How are your employees representing your company? 
• The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish.

 

NOTES:

Learn More About The Receptionist

Learn More About Employee Supremacy

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In recognition of Earth Day, we are bringing back a guest who truly lives his life for the better of our earth, Seth Goldman. 
His time with us continues to bring nuggets of wisdom and encourages us in our actions for a healthier earth and world. 

Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as of 08/29/2019. Yeah, there’s that part!

#sethgoldman #beyondmeat #honesttea #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo 

REMIX: Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer?

A special remix in preparation for election day. Shout-out to Michael who is running for U.S. Congress, South Carolina, District 1.

Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing.  To aptly borrow the old Coca-Cola tagline, ENJOY!  
#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo

REMIX: Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali

What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking! 

Here are a few key takeaways from the episode:

• Don't be afraid to try different things until you find what lights you up
• How are you paying it forward? 
• The importance of mentorship with someone who gets you.
• Don't just start the business and dump all your money into it - really understand the business mechanics
• What does it look like to be patiently impatient in the pursuit of success?

NOTES:
Connect with Dan
LinkedIn | Dan Ali

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Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'!

Brand Nerds! We have a special edition What's Poppin' for you today! Normally we just have our three hosts; but this was too poppin' to not bring in a 3rd voice. We have Garth Knutson, CMO at Aflac, chiming in on the recent rise of the Women's NCAA Championship; in great basketball, viewership numbers, and the growing support (that's well deserved) of women's basketball. 

Did you tune into both men's and women's Final Fours this year? What were your thoughts? Tune-in and join the conversation on our social channels.  

 

NOTES:
Show Partner: Specificity
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Prior to Intuit, Patti previous roles were SVP/CMO of WorldPay, SVP- Marketing Director at Wachovia, VP Brand Marketing at Capital One and Section Lead at P&G. Hey Brand Nerds! Bluntly, we had to take a little pause after the events of George Floyd happened Memorial Day weekend. We are now back with a wonderful guest, who dropped many jew-alls (as DC likes to say) both for marketing and for life. Here are some the work highlights: • Tyranny of the denominator • Don’t get lost in the activity, focus on driving growth and outcome • As a marketer, starting at a wonderful company such as P&G can set up your entire career • There would be no premium brands if all decisions were rational • Make an impact! • Delegating vs. Empowering • Leaning into AI for marketers Additionally, we really do appreciate Patti bringing her full self into our very real conversation about race with the George Floyd murder as the impetus to the discussion and how this is shaping all of us now and going forward. #pattinewcomer #marketing #branding #thecmoclub # thecmoclubsummit #intuit #p&g #fightracism #blacklivesmatter

Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and great learnings. Please enjoy this track and learn about a variety of topics highlighted by: • What are your “spikes?” Meaning, what are you great at and how does that impact your career and building your optimal team? • Marketing as engine for growth • The blend of Marketing art and science- in B2C, starts with consumers… • Land Rover, earning wonderful brand stripes • Using technology to be on the latest pulse of the consumer 24/7 • “Have strong opinions and hold them lightly” • Marketing is too important to be left to the marketers #muriellotto #marketing #branding #westernunion #thecmoclub #spikes #landrover

Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)

Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.

Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. 

A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. 

Key Takeaways: 

• Listening will take you farther than speaking - if you do both right.
• Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brand
• Are you operating in your career with intentionality? 
• It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss) 

Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick 

Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections. 

Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike. 

Here are a few key takeaways from the episode:

• Joy, Happiness, and Community - Pillars to Pursue
• The emotional connection is important, but so is the plan to execute it effectively
• Bad feedback is just the beginning of growth
• Just because it's the newest...doesn't mean you need it
• Taking the lows...turning them into highs 

 

NOTES:
Learn more about Movius

Show Partner: Specificity
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Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. 

Here are a few key takeaways from the episode:

• Nurture Your Network
• Think like a brand. Act like a retailer.
• Give your people a chance to lead.
• Curiosity is the core of success.
• Be a collector of interesting people.
• Even though you might want to - you can't fix people.
• How the brands you work on become your kids.

NOTES:
Connect with Jackie
Jackie Woodward | LinkedIn

Book: The Power of Instinct: The New Rules of Persuasion in Business and Life

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Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions

You all enjoyed our "snackable content," so we brought it back for another round! 

Topics Featured:

• Rihanna, The Brand.
• Mr. Irrelevant...Decided He Is Relevant
• Digital Metrics. Are impressions the right metric to be tracking?

 

NOTES:
Show Partner: Specificity
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SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, this is the last of our series of special Covid-19 special podcasts. This is our small way of trying to do our little part to help listeners know you are not alone. Our intention with this series of podcast is to interview a few of our previous guests, who are some of the best and brightest in the business, and have them simply share what they are doing and hopefully and in some way it may be helpful to our audience too. Vasu is a special human being along with being a great leader and an elite marketer. She shares many great thoughts for how she and her team are dealing with the crisis. #vasujakkal #marketing #branding #fireeye #thecmoclub #branding #covid19

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.

1) Carol Kruse (Album 1 Track 9) - Board Director of Valvoline, Investor/Advisor Oregon Venture Fund, former CMO of ESPN and Cambia Health, and Head of Global Digital for The Coca-Cola Company.

2) Jason Mayden (Album 1 Track 10) - President at Fear of God Athletics, former Brand Jordan, Sr. Global Design Director

3) Lauren Weinberg (Album 1 Track 14), Global Head Of Marketing and Communications, Square

4) Wayne Hickey (Album 2 Track 24) - VP, Technology Communications at IBM, Former EVP of Global Tech Practice at Weber Shandwick, and Former GM Head of Bay Area at Edelman.  

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

Album 6 Track 16 - Good Shepherding w/Rick Hayduk

What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world. 

Here are a few key takeaways from the episode:

• What can you do best in your world, so that you can serve humanity?
• What's your purpose?
• Heart & Compassion First
• Do the right thing.
• Be a shepherd of good trouble.

NOTES:
Connect with Rick
Rick Hayduk | LinkedIn

The Shepherd Hotel

Kelly Clarkson Feature w/Tanner S. from Love on the Spectrum

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Tim Spengler

President, M1, Dentsu Aegis Network Americas 

 

Summary: 

 

In his role as President, M1, Tim works to maximize ROI and improve market performance for our industry leading people-based marketing platform M1. He plays a key role in retaining and aligning the network around M1, growing adoption and driving profit throughout the network. Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative, and Worldwide Chief Executive Officer for MAGNA GLOBAL. 

 

 

Full bio below: 

 

Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative (2008-2012), and Worldwide Chief Executive Officer for MAGNA GLOBAL (2012-13), where he was responsible for $32 billion dollars of media spend for some of the biggest brands in the world. Tim was also a key architect of the MAGNA Consortium, one of the first groups to apply data and technology to evolve and streamline the ways media is transacted. He most recently held senior positions at Simulmedia and iHeart Media.

 

He has led teams that consistently create break-through media campaigns for Fortune 100 companies. Bringing both left and right brain thinking to the strategic use of all media and in turn pushing the envelope of what is possible in the areas of Social Media, Radio, TV and Digital. His knowledge of the marketplace and the key players within it has been key to achieving this success.

 

Tim currently sits on the Board of Directors for music streaming company LIVEXLIVE  (Nasdaq: LIVX) . He has been recognized as TV Week’s Media Executive of the Year, an Advertising Age Media Maven, and an Adweek Media All-Star. 

Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao, EVP, Strategy and Digital at Shout! Factory

We are excited to have Gene Pao in the virtual building with us! We are diving into the growing space of digital marketing and advertising, the importance of taking building-block career moves, and how being prepared for the "waves" at any moment can save you from making a big F-Up!  

A few key takeaways from the episode:

• The importance of prioritizing passion for yourself and for your team
• Have a plan; but also be flexible and adapt to what life throws your way
• Anticipate the future and change; because things are always changing. 

 

NOTES:

Learn More About Shout! Factory

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PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights: • Brand is a living thing and must always be fresh, innovative and be able to pivot • Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks • When you have a “tight” brand, everyone who touches the brand gets it and success flows! • As a leader, ensure the team keeps it real with genuine feedback to you • When you have a poisonous person on your team, no matter how talented they are, gotta cut bait! • Bravoholics, Bravolebreties and Bravocon • Ellen and DC’s British accent… #ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules

Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.

Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
 -Aligning career with purpose
 -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
 -Never too late for an apology
 -The meaning of names and DC’s equation for certain key names in Katie’s life
 -DC’s Five A’s

#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

Album 5 Track 6 - Marketing's Role in Digital Addiction 

Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. 

An episode you don't want to miss. Send it to your friends. Send it to your family. 

Here are a few key takeaways from the episode:

• Always Seek to Learn
• Work with Truth and Integrity
• Own Your F-Ups & Work Towards Better
• Your Brand First
• Marketing's Role in Digital Addiction

 

NOTES:

Show Partner: Specificity
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Album 6 Track 1 - Welcome to 2024!

Can you believe we have had 6 years of Brands, Beats, and Bytes?! We are kicking off our 6th album looking at up-and-coming marketing trends of the year and thoughts on how DC and LT can see them play out in your business' marketing strategy. 

Here are a few key takeaways from the episode:

• Forbes Top 10 Marketing Trends in 2024
• Artificial Intelligence - How to Use it Right
• Influencer Marketing - How Brands Do It Well (and not)
• What makes the trends actually work for your business and things to consider

REMIX: Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki

What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!

Here are a few key takeaways from the episode:

• Outwit or Grit to Exceed Your Objectives
• Failure is an Opportunity for Feedback
• Simplification.
• 90% on the stuff that matters. 10% on the rest.
• Speak Up.

NOTES:
Connect with Folayo
LinkedIn | Folayo Lasaki

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Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman

Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. 

Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. 

Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.

Here are a few key takeaways from the episode:

• In life, you have to earn it and own it.
• It's okay to take a beat and think about it before you answer a question
• Engulf yourself in your work, get first-hand experience with the product/service you are offering
• Marketing is about serving people, not just selling 
• You can be both strategically intentional while remaining empathetic 

NOTES:
Connect with Roger:
www.rogerfishman.com
Roger Fishman |  LinkedIn
@rogerfishman on social channels

Check out Roger's work:
RAO Case Study
Artists For Nature
NARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLAND
Think You Know What Water Looks Like? Take a Look at This.
The ocean science-art connection

Show Partner: Specificity
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Album 5 Track 18 - What's Poppin? NBA Finals - Jokić & The Branding of Family

A big congratulations to the Denver Nuggets on their NBA Championship win!
Just as we did in the Super Bowl, we are back to dive into the brand perspective of the big game!
Nikola Jokić is not only the MVP but potential inspiration for the NBA's next campaign. We are diving into that and more in today's episode.

Check out Nike's Championship Ad
Interested in Jokić mentioned personality? Check Out This Social Post.

Show Partner: Specificity
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#NBA #Nuggets #NikolaJokic #StanKroenke #JoshKroenke #MikeMalone #AdamSilver #LisaSalters #MikeBreen #StephenASmith #MollyQerim #Nike #JustDoIt #Family #NBAFinals #Joker

Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. Hey Brand Nerds! We have a Trekkie in the house who has now beamed up as a star marketer in Silicon Valley! Growing up in India, Vasu watched Star Trek as a nine year old and this was the seed of someone who has become a special marketing leader. What a fun and entertaining show that is filled with abundance of all kinds! Please enjoy this track and the “Jewels” that are flowing! Here are some of the many highlights: • Marketing is winning hearts and minds (Amul Butter) and emanates from the Limbic region of the brain (make decisions with emotion, use data to rationalize it) • Three key components of marketing: 1. Win hearts and minds 2. Understand motivations, really know what makes them tick 3. Help them fulfill their dreams • Marketing North Stars… 1. Lead with strategy, 2. Tell magical stories, 3. Create immersive experiences • When managing people, encourage people to provide differing opinions or points of view and create a culture where they are safe • H2H Marketing- Human to Human! • B2B and B2C marketing has the same process but different journey/cycles • B2B marketing has to change from just being feature centric to be the magical story tellers and brand builders of their company • “Help someone dream more, be more, help create a movement of unity” • “Diversity is like asking someone to come to a party, inclusion is like asking them to dance” And so many more we couldn’t fit them all here but is a fantastic listen! vasujakkal #marketing #branding #fireeye #thecmoclub #abundance #amulbutter

REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young

What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. 

Here are a few key takeaways from the episode:

• Model the behavior you want to see.
• Feedback is a valuable opportunity to grow
• Speak Truth to Power
• Simply - Be You. Be Kind. Be Badass.

NOTES:
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SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Amazing time in humanity. Second, at the behest of Jonathan Trimble of the London agency And Rising (thanks for the show idea and nudge Trimble), this is an entirely different podcast. When DC was leading marketing for Boost Mobile in 2005, he and his team co-developed and the entire company aided in executing an incredibly unique program focused on three C’s (Consumer, Community and Commerce). There is a buzz word for this today and it is called Acts not Ads. We prefer Acts AND Ads. In this track, we share the backdrop of this program and how it came to life. Most importantly, we evolve our conversation to what this means with the current Covid-19 global pandemic. Now more than ever, we firmly believe brands need to develop and execute marketing programs that are genuinely helping those three C’s: • Consumers (or Customers) • Community • Commerce (if done right, it will drive commerce too) #boostmobile #marketing #branding #rockcorps #chrisrobinson #stephengreene #actsnotads #actsandads

Album 2 Track 26 – Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials,  and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard.  Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania.

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO US PRESIDENTIAL ELECTION.

Hey Brand Nerds! We have a B2B Marketing powerhouse in our virtual house today!!  Truth be told, Lynn is a client of our consulting company who we have been trying to get onto the show for our audience’s great benefit, so enjoy!  
Oh and lots to learn including these highlights:  

• Competitive spirit, take it to work and use to your advantage
• If you are not failing, you are not pushing the envelope enough
• “Don’t let perfection get in the way of progress” (from the great Howard Moskowitz)
• Iterate, iterate, iterate!
• 70/20/10 Rule
• Finding the tech personalization and privacy balance
• DRIP 
• B2B vs. B2C Marketing 

#lynnledwith #marketing #branding #ansys #b2b #b2bmarketing #b2cmarketing

Album 3 Track 10 – Jonathan Trimble, CEO And Rising, previously great work with major agencies such as Fallon, DDB, and Omnicom for major clients such as the BBC, Coca-Cola, and Unilever.  

Hey Brand Nerds!  We have a brilliant, very deep guest in Trimble who has lots to share most notably about the power of brands and how companies can actually be successful businesses while helping all constituents, not just shareholders.

Here is the link Trimble mentioned for LA-based startups interested in And Rising:

https://andrising.com/la

Marmite link for a “Love it or hate it” ad discussed in the podcast.

Hey Brand Nerds! Our show not only brings insightful guests to share their experiences but also gives us key examples of F-Ups we could avoid in our careers. We are back with four of our guests to share their F-Ups and what they learned. So YOU can avoid the same ones. We have Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert back in the virtual building with us!

Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors

Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! 
You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! 
Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. 

As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley! 

Key Takeaways: 

• Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)
• Being surrounded by great people who push you to grow is a must in your career
• Marketing has power, whether you are creating it or consuming it
• BOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED

REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow

From client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. 
She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. 
She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. 

Here are a few key takeaways from the episode:

• Are you prioritizing relationships in your life? 
• Bumps in the road will come. How you handle it is the important part. 
• Do your homework & accept multiple perspectives.
• Be a servant of relationships, results, and retelling.

NOTES:
Connect with Kelly:
Kelly Flatow | LinkedIn

The Hard Thing About Hard Things

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Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. Sydney is a great listener and so genuine. Here are some of the wonderful highlights from our conversation: • Be thoughtful and strategic before initiating action • Market research/analytics is a great pathway to the CMO role • Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary) • Demonstrate honesty and candor and if you can, do it diplomatically • Be genuine to who you are and fully leverage that in career and life • As a marketer, you create value for people that brings you trust, loyalty and ultimately more value to the company • Brand purpose is essential foundation for marketing success • Create emotional connections in otherwise rational category • Want customer to feel Supported, assured and worry free • In marketing department, strive for build a “resume” culture • Create team environment that is safe and inclusive • Diversity is demographic and inclusivity is psychographic Lastly, we really do appreciate Sydney being an integral part of our conversation involving race. We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open. Here are the links to the article and Ted Talk Sydney referenced in the podcast: Lori Hutcherson article Ted Talk by Verna Myers #sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter

Album 5 Track 12 - What's Poppin? The Future of Car Marketing

Brand Nerds! We are back with another What's Poppin? This week we are discussing the future of marketing in the car industry. From electric car mandates to autonomous cars. 

How will this change how car brands market to their consumers? Let's talk about it.   

 

NOTES:
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REMIX: Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & Entertainment/The Connors

Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor!
Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. 

With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! 

Here are a few key takeaways from the episode:

• How are you prioritizing the humanity of the life you live?
• Sometimes everything can be going completely right and wrong at the same time.
• De-Influencing is trending. Let's talk about it

 

NOTES:
Heph Foundation

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REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz

What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of experience from his time working with Loud Records to serving as a lawyer. He is the epitome of hard work and grit and a display of those things leading to a varied and successful career journey. 

Here are a few key takeaways from the episode:

• It's all about work ethic. Skills can be taught - work ethic can't.
• Put in the work to grow your personal brand.
• Focus. On what you want and what you want to do.
• Be a light in the often abyss.

NOTES:
Connect with Jamie
Jamie Schwartz | LinkedIn

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SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, as we did with our last track with DB, we thought it would be helpful for all of us to do another show focused entirely on how we are dealing with this crisis, this one with a media bent. Please note, we can’t say this enough, none of us have the answers. This is designed to have a few of our previous guests who are some of the best and brightest in the business simply share what they are doing and hopefully it will be helpful to you too. Bottom line for this podcast, as most things in our universe, media has been completely upended during the pandemic and we thought no one better than our friend and alum of the show (Album 2, Track 4) Tim Spengler to come on again and tell us what is happening in media and how it is impacting marketing and marketer. We are very confident you will find the information Tim shares as new and eye opening. Also, if you haven’t listened to Tim’s first appearance, we highly encourage you to go back and listen. Couple of notes from content Tim shared on this podcast: • The retail categories comparing March 2020 vs. March 2019 is via Stackline.com • We discussed ESPN “The Last Dance” which premiered Sunday April 17. As we all expected, that show had record viewership breaking all records for ESPN documentaries with 6.1 million total viewers. #timspengler #marketing #branding #advertising #media #mediamaven

Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki

What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!

Here are a few key takeaways from the episode:

• Outwit or Grit to Exceed Your Objectives
• Failure is an Opportunity for Feedback
• Simplification.
• 90% on the stuff that matters. 10% on the rest.
• Speak Up.

NOTES:
Connect with Folayo
LinkedIn | Folayo Lasaki

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Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.

Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present.  Lots to learn from Melissa weaved into great stories including these highlights:  

• Life comes before work and is your authentic self, always
• Grit, hustle, persistence, initiative
• Treat everybody with love no matter their station
• Find a great mentor who becomes a friendtor 
• In the darkness, there are silver linings 

And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!

#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls 

REMIX: Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart  - Greg Welch - Stories of a Career and Life Truth Teller

You know what a new year means...a brand new album! 
We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up).
 
Looking to continue growing your career? Listen to hear from the recruiter of the best, the top-tier executives of the marketing world, with je-wels dropped in every question. 

Here are a few key takeaways from the episode:

• The power of truth, "no"s, and taking a pause
• What does your digital footprint say about you? ie. social media channels
• You've got to have both creative and strategy skills to succeed as an executive in the marketing space
• "You have one mouth and two ears...use them in that ratio"

 

NOTES:

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Brand Nerds! We have a wonderful episode to help you shift your personal paradigm for a fantastic rest of the year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common. This JB is someone who is on the precipice of changing the world with his start-up EncourageX. 2020 will be the year of encouragement! We “encourage” you to listen and learn about many topics highlighted by: • The energy of encouragement and how it transformed James’ life and how it may change your life too • If you have a talented toxic team member, what do you do? • For your marketing campaign, learn about the power of casting the right people and setting them and your campaign up for huge success.

James F. Lopez is President of Will Packer Productions. In the position he is responsible for developing and overseeing production on all film projects through the company’s first look deal with Universal Pictures.

He is an executive producer on the company’s comedy film Almost Christmas, starring Gabrielle Union, Danny Glover, Mo’Nique, Romany Malco, Nicole Ari Parker, Kimberly Elise, JB Smoove, Jessie T. Usher and DC Young Fly and the upcoming July 21, 2017 feature Girl Trip starring Regina Hall, Jada Pinkett-Smith, Queen Latifah and Tiffany Haddish as well as Jacob’s Ladder, a reimagining of the 1980’s thriller classic, starring Michael Ealy, Jesse Williams and Nicole Beharie that debuted in 2017.

Prior to joining Will Packer Productions, Lopez was Senior Vice President of Production at Screen Gems, a division of Sony Pictures Entertainment. During his tenure, Lopez oversaw some of the company’s top grossing and most anticipated projects. He was the production executive for the box office hit Think Like A Man. The film debuted at number one at the box office and grossed over $96 million worldwide. He oversaw production on About Last Night, Think Like A Man Too, The Wedding Ringer, The Perfect Guy and When The Bough Breaks for the studio. He also produced and conceived the story for the acclaimed short film #AmeriCAN, directed by actor Nate Parker.

Formerly Senior Vice President of Marketing for Atlantic Records before joining Screen Gems, Lopez played an instrumental role in developing and overseeing the marketing campaigns for several multi-platinum artists including T.I. during his tenure in the music business. He also oversaw the soundtracks for numerous films including Hustle & Flow, P.S. I Love You, Step Up 2: The Streets, Tyler Perry’s Daddy’s Little Girls, Meet The Browns, Why Did I Get Married? and Avatar. In addition to overseeing marketing for artists, Lopez has directed a series of television commercials for album campaigns and led efforts for film soundtracks and brand partnerships. His music video for T.I.’s “No Matter What,” from his double platinum album Paper Trail, was nominated for an MTV Video Music Award. Lopez also has a Grammy nomination for his producing of long form video “The World According to Nappy.”

Lopez is a member of the Academy of Motion Pictures Arts and Sciences and has been included on Ebony Magazine’s Power 100 list and Imagen Foundation’s Most Powerful & Influential Latinos in Entertainment. He is also a board member for the African American Film Critics Association and ICON MANN.

Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights: • Show empathy • Find your version of Second City Players Workshop • Experience Design and Russ’ patented construct, Brand = Experience STORY • Commit yourself to the job you are currently in entirely • Self-examine your journey • Be curious! • Know the difference between job description and the real job • Be a multi- dimensional marketing athlete • Social impact is a moral responsibility, not a strategy • Deconstruct your brand to understand it to the fullest #russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711

Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE. Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for your domes! Oh, and thanks for all who attended this conference. Y’all were dope. Privilege to have been invited to do the show from the Georgia Tech Scheller School of Business third annual MarTech conference by our boy and great friend Tim Halloran. Off the rip, we had the great honor of having living legend Mali who is based in Atlanta (where the players play, shout JD) and a true innovator in the Hip Hop, entertainment and creative side of the business! Genuine to the core with a gang of epic stories to back it, lots to enjoy and learn including these highlights: • Schedule your health needs first, and everything else around it • “Adaptability and being flexible is where you become successful” • The power of “unlearning” • Constantly plugging into what young people are doing in tech • Earth Girl ATL • Smartest people ask the best questions • Be unapologetically you! • Run your career like chess, not checkers #malihunter #marketing #branding #treesoundstudios #georgiatech #schellerschoolofbusiness #timhalloran #cocacola #toyota #sprite #earthgirlatl #jcole #missyelliott #andre3000

REMIX: Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy 
Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor!  Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics.  Sydney is a great listener and so genuine.  Here are some of the wonderful highlights from our conversation:  

• Be thoughtful and strategic before initiating action
• Market research/analytics is a great pathway to the CMO role
• Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary)
• Demonstrate honesty and candor and if you can, do it diplomatically
• Be genuine to who you are and fully leverage that in career and life
• As a marketer, you create value for people that brings you trust,  loyalty and ultimately more value to the company
• Brand purpose is essential foundation for marketing success
• Create emotional connections in otherwise rational category 
• Want customer to feel Supported, assured and worry free
• In marketing department, strive for build a “resume” culture
• Create team environment that is safe and inclusive 
• Diversity is demographic and inclusivity is psychographic

Lastly, we really do appreciate Sydney being an integral part of our conversation involving race.  We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open. 

Here are the links to the article and Ted Talk Sydney referenced in the podcast:
Lori Hutcherson article
Ted Talk by Verna Myers 

#sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter

Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman

Hey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good person. He is sharing the importance of being the hardest worker in the room and the success that can result from that. 

If you've ever wondered about what goes on behind the scenes of professional athletes and sports management - dive on in! 

Here are a few key takeaways from the episode:

• Put in the work | Arrive Early & Stay Late
• Be consistent | Personally & Professionally
• Pay it forward in honor of those who helped you on your way up
• Don't just say it. Be about it. 
• NIL - the opportunity and challenge

NOTES:
Connect with Russ
Russ Spielman | LinkedIn

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Black History Month 2021 Remix 2 – Celebrating African American Marketing Leaders  -  In honor of Black History Month, we are republishing interviews we have done with African American Marketing Leaders over the last year.
Enjoy Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and helluva athlete – Culture: When legacy calls, will you answer?

Hey Brand Nerds! We are heading into the summer strong hard with EHB sharing her full self from her unique vantage point. Lots of fun learning with EHB who has spent her entire career in and around all areas of brands, beats and bytes. Please enjoy this track and learn about a variety of interesting topics highlighted by: • People consume a lot more than just what you say • Find bosses who: 1) accelerate your skills and 2) who believe in you • Be curious, be accountable, be grateful • Listen to understand, not convince • More gratitude, more grace

Album 3 Track 1 – Lisa Solomon, current Founder and CEO of Atheneum Collective, previously senior exec for online and digital ad sales and brand partnerships at NBCUniversal, Microsoft, AOL, and more.

Hey Brand Nerds! Back at it here with a great guest whose successful career arc mirrors the internet and lives her mantra, “Knowledge is Power and Knowledge Shared is Power Multiplied.”  Lisa shares lots of wonderful wisdom within compelling stories. 
Highlights include:  

• Online innovation with Toyota Tundra
• Roland and Margaret's advice…
• “Courage to do something I’ve never done before”
• Boomerang effect- Keep it business, not personal
• An antidote for fear and antidote for anxiety  

Find out more about Atheneum Collective at: https://atheneumcollective.com/

#atheneumcollective #marketing #branding #microsoft # toyota #NBCUniversal #AOL #peloton 

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE. Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for your domes! Oh, and thanks for all who attended this conference. Y’all were dope. Privilege to have been invited to do the show from the Georgia Tech Scheller School of Business third annual MarTech conference by our boy and great friend Tim Halloran. Off the rip, we had the great honor of having living legend Mali who is based in Atlanta (where the players play, shout JD) and a true innovator in the Hip Hop, entertainment and creative side of the business! Genuine to the core with a gang of epic stories to back it, lots to enjoy and learn including these highlights: • Schedule your health needs first, and everything else around it • “Adaptability and being flexible is where you become successful” • The power of “unlearning” • Constantly plugging into what young people are doing in tech • Earth Girl ATL • Smartest people ask the best questions • Be unapologetically you! • Run your career like chess, not checkers #malihunter #marketing #branding #treesoundstudios #georgiatech #schellerschoolofbusiness #timhalloran #cocacola #toyota #sprite #earthgirlatl #jcole #missyelliott #andre3000

Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-Up

Brand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the content
judging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s Poppin edition of Brands, Beats & Bytes will actually have DC, Jeff, and I chop it up on what ads are the most effective from a brand standpoint. This means the ads we think will have the most positive impact on the brand advertiser’s business.

 

NOTES:
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REMIX: Album 5 Track 20 - Running Toward Success w/Jared Schrieber

Hey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today! 

Here are a few key takeaways from the episode:

• Are you running away from something or toward something
• How the future of marketing looks with the influence of AI.
• How marketing departments have changed from being the start and end to a response to a product.

 

NOTES:
Jared's Book,  Breakout Brands

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REMIX: Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego

We are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for World Central Kitchen. 
Her generous heart has led her to many places in her career prior to WCK, and her stories will inspire you to lean back into your community (and world). 

Here are a few key takeaways from the episode:

• Sometimes the first step is just showing up
• The importance of the brand experience
• Leading with authenticity is important in your marketing efforts
• You have the power to do anything, to meet the moment.

NOTES:
Connect with Lisa:
Lisa Abreego | LinkedIn

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Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins

We have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the biggest named advertising companies, as a professor at Chapman University, and his current role as Partner and President of Amusement Park. 

An episode you don't want to miss, from start to finish. Filled with insight and knowledge to learn from. Buckle up as well chat about staying balanced and patient on the journey. 

A few key takeaways from the episode:

• Sometimes the best move to make in your career is no move
• Marketing & Advertising needs to be a two-way conversation
• Can you be on both the company's and client's side?
• Even if you're an expert in your field, you should always be learning from those around you 

 

NOTES:

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Album 4 Track 17 - The Beauty of Branding w/Scott Creighton

We have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott shares with us his experience from notable beauty brands to employee resources groups that changed the lives of countless people in the LGBT community. 

A few key takeaways from the episode:

• Sometimes the push you need comes from tough-love
• Jumping feet first into the things you are passionate about can lead to beautiful change for yourself and the ones you care about
• Rooting in an organizational credo helps root yourself into your priorities; with your customers at the top

 

NOTES:

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We are back with an episode so good, that we had to REMIX. Welcome back to our guest and friend, Tony Ponturo! 

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.

Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!!  Tony is also a master storyteller with lots to learn including these highlights:  

• Cultivate relationships, it will serve you in many ways
• Take risks, there are no rules, chart your own territory
• Know your brand- where are you with trust, reliability, authenticity and value?
• Don’t get caught in “Not invented here”
• In negotiations, two huge things to figure out: 
  • What game are we playing 
  • Who is Don Corleone
• Be a savant on asking questions
• With your career, follow your passion, build foundation stones, don’t rush it
• Human observation is data
• Don’t stop learning!
• Confidence in you

Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast

#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird  #nyu 

Marketing Manifesto (Work In Progress)

 

• Starts with the golden rule.  In marketing speak, treat your target audience the way you want to be treated.
• Ask yourself this question.  Would you be comfortable communicating your marketing message to your parents, siblings, spouse and/or children?  If not, don’t do it!

 

Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact

Today's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!
We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond.

As DC said in today's episode, you'll want to listen to it from start to finish.

Here are a few key takeaways from the episode:

• Who are your people? Who you are surrounded by is important.
• In 20 years, will what you do today be the right thing?
• Marketing can look like experiencing the product. Creating a memorable marketing encounter. 
• It's not about work-life balance; it's about holistic balance
• Abe's a Disciple of Humanity...let's breakdown how. 

 

NOTES:

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Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050

Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. 
We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. 
Phil Colón brings his experience of uplifting the LatinX community with socially conscious strategy and innovative thinking.

A few takeaways: 

• When you are an innovator in every space you are in, you may be a brand psychic 
• What glitters is not always gold
• Doing it all is not always the best way. Slow down to speed up.
• What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today

Album 5 Track 14 -  A Dynamic Duo Takes on Brand, Marketing & Entertainment

Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor!
Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. 

With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! 

Here are a few key takeaways from the episode:

• How are you prioritizing the humanity of the life you live?
• Sometimes everything can be going completely right and wrong at the same time.
• De-Influencing is trending. Let's talk about it

 

NOTES:
Heph Foundation

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Album 3 Track 4 – BLACK HISTORY MONTH 2021 Ryan Johnson, Founder and CEO of Cxmmunity, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.    

Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category.  Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area.  As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!

REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant

We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days).

An episode that will hit you to your core and inspire you to think better and be the best YOU there is. 

Here are a few key takeaways from the episode:

• Mentee/Mentor relationships can provide value to both parties
• Hire Slow - Fire Fast - It's a true saying.
• Authenticity is truly your power (and your personal brand)
• Functionally & Emotionally 
• When Two-Become-One 

 

NOTES:

Show Partner: Specificity
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Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm and spent time chopping it up with Gabrielle Union on the epically real BET show Being Mary Jane? We only know one person who’s done this and it’s Goldie Taylor with her multifaceted career journey. She covers a broad spectrum of subjects such as, do your mentors give you courage and cover? And ‘bring your full self to the job.’ Said another way, are you keeping it 100 on the work front? Soak up some knowledge from Goldie as you ease into the weekend.

Album 6 Track 21 - What's Poppin? The Intersection of Brand, Sports, and Culture

What's Poppin' Brand Nerds?! We've got a BBB Alum in the building today - Phil Colón is back and bringing us a hot take on the intersection of Brand, Sports, and Culture. He has a wealth of knowledge and works at this intersection daily. Grab a drink and snack and tune in to learn more about WHAT'S POPPIN.

Here are a few key takeaways from the episode:

• What companies are doing this well - if any.
• Why culture is influential when we talk about brand strategy
• What is trending for companies and organizations regarding genuine cultural consideration in brand/marketing

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Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter

We are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. 
She is a perfect example of leading with a genuine passion for what she does and seeing success in return! From agency to entrepreneur, Siena's experience is vast and there are no doubt things you can learn from her! 

Here are a few key takeaways from the episode:

• Become a researcher in your work. Seek to learn and understand
• Sometimes feedback is just want you need to propel you forward
• How are you waking up everyday to make a difference?
• Brand Gemini? Let's talk about how. 

NOTES:
Connect with Siena
Siena Dexter | LinkedIn

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Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world.  Jeff is also co-founder of three non-profit entities:

1. Ripples of Hope incubates/accelerates the growth of organizations focused on making the world a better place 
2. 48in48 produces hackathon events to build 48 nonprofit websites in 48 hours 
3. The A Pledge (DC is riding with Jeff here) alliance of Atlanta agency and corporate leaders working together to create a more equitable and diverse workforce

If that is not enough, Jeff is also an accomplished author, and his books, The 5-Day Turnaround & The Crisis Turnaround, are a reflection of his drive and personal purpose to have an outsized, positive impact on the world.  Last, but not least, Jeff also hosts a really cool podcast called Begin the Begin which you can find on all the major podcast apps.

Hey Brand Nerds! We love providing you, our listeners, the full array of our Brands, Beats & Bytes equation, and what is really special about Jeff is he focuses on helping businesses understand helping the community and the world is actually a win-win for all.  Lots of wisdom and from Jeff including these highlights:  

• Think Ben & Jerrys, purpose genuinely woven into the fabric of a brand is instrumental in emotionally connecting brands and consumers/customers
• Large forces such as racism affect you and your community- ask yourself what you can do to make things better and speak up!
• Find a great mentor and don’t be shy about asking someone with great stature
• Relationships with family and friends come first
• When working for a boss who uses fear, thoughtfully figure your best way out
• Summon up your courage, and then make your most thoughtful and best moves with genuine chutzpah
• What’s your life purpose?  If you don’t have it, please think about yours

#jeffhilimire #marketing #branding #dragonarmy #leadershipatlanta #ripplesofhope #48in48 #theapledge #beginthebegin #kenbernhardt

REMIX: Album 5 Track 25 – The Growth Mentality w/Brooke Janousek

Brand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. 

You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. 

Here are a few key takeaways from the episode:

• The emotional connection with brands is something you must consider
• Let's talk about the power of the pumpkin spice latte (shoutout Starbucks)
• Do your values align with who you're working for/with
• If you F-Up - that's fine, it's going to happen - but what's your solution to fix it
• Being a lover and creator of interesting and insightful marketing

NOTES:
Connect with Brooke
Ready to Grow? - The Grow CMO
Shout-out Herman Story Wines

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Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola

Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.

Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
 -Aligning career with purpose
 -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
 -Never too late for an apology
 -The meaning of names and DC’s equation for certain key names in Katie’s life
 -DC’s Five A’s

#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello, President at Target 10

Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove headfirst into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"

A few key takeaways from the episode:

• Be fearless. In work and in life. 
• Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.
• There is beauty in duality 

 

NOTES:

Learn More About Target 10

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REMIX: Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University.

Hey Brand Nerds! We have an entertainment marketing legend in our house today!!  What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights:  

• Brand is a living thing and must always be fresh, innovative and be able to pivot 
• Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks 
• When you have a “tight” brand, everyone who touches the brand gets it and success flows!
• As a leader, ensure the team keeps it real with genuine feedback to you 
• When you have a poisonous person on your team, no matter how talented they are, gotta cut bait!
• Bravoholics, Bravolebreties and Bravocon
• Ellen and DC’s British accent…

#ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules 

{TEASER} What's Poppin? The Kickoff to an Iconic Brand Collaboration
Click here to watch the full episode.
What’s happening Brand Nerds the wait is finally over! Our “What’s Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO’s leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.

Click here to watch the full episode. 

Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. 

If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.

A few takeaways: 

• If your brand isn’t utilizing NFTs, you are already behind and missing out
• Career paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can be
• The power of Muhammad Ali, a common role model of DC and Matt
• Analytics - the answer to all problems or a deterrent to taking risks?
• Sometimes great success comes from painting outside the lines

Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge

Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!

A few takeaways: 

• Culture. Whether at a university or a company, it is an important element to consider before joining their family.
• When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
• The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
• Surrounding yourself with a diverse group allows for growth within yourself, and ultimately a well-rounded perspective.

Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd

What’s happening, Brand Nerds?! We have a one-of-a-kind guest on our show today, BJ Bueno! 
You know we love to have guests that can take us back to their early days of working alongside our hosts. Today, we are diving into the vault and hearing about host DC and BJ's time spent with the late/great Kobe Bryant alongside stories of inspiration and jew-els that BJ brings. 

Here are a few key takeaways from the episode:

• Being a student of life
• Take time to just be a person
• Move with curiosity
• The importance of science and creativity
• The magic of life & marketing

NOTES:
Connect with BJ
BJ Bueno | LinkedIn

Books:
Thinking, Fast and Slow by Daniel Kahneman
View on Amazon

The Happiness Advantage by Shawn Anchor
View on Amazon

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Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050

Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. 
We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. 
Phil Colón brings his experience of uplifting the Hispanic community with socially conscious strategy and innovative thinking.

A few takeaways: 

• When you are an innovator in every space you are in, you may be a brand psychic 
• What glitters is not always gold
• Doing it all is not always the best way. Slow down to speed up.
• What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today

Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry

Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode.  

A few key takeaways from the episode:

• Let's talk about the power of who you are surrounded by.
• Change is inevitable. Struggle is optional.
• Is what you're doing future-proof? 
• See a problem? Solve it.

 

NOTES:
Book Mentioned: The Seven Spiritual Laws of Succes by Deepak Chopra

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Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster

Hey Brand Nerds! We are joined by a friend, colleague, and data storytelling specialist in the virtual building, Larry Kahn. Formerly with NBC Sports, now a consultant for Datanautix. Larry is using AI and Big Data to analyze customers' own words after years of crunching numbers. including a fan feedback model unlike any you've heard of before. He is bringing us wisdom from his career journey through time spent in the radio industry, with Golf Channel, giving back to his local community through Harvard Alumni Association’s Early College Awareness program, and more. 

Join our insightful conversation that is going to make you think, laugh, and reconsider the ways you can speak quickly and honestly with your target markets.

Key Takeaways: 

• Research can be referred to as various things, but should be focused on data storytelling rooted in the purpose of monetizing content.
• There is a great benefit to listening more than always speaking
• Let's talk about the importance of silence. 
• As LK's wife Amy says, "Go find something you like to do with people you like to do it with."

 
NOTES:
Learn more about Datanautix
Datanautix provides instant fan feedback for The Harlem Globetrotters
-----
Oren Katzeff's Podcast, mentioned by DC

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In Honor Of REMIX: Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing?
Today’s REMIX episode is dedicated to the memory of an exceptional Brand Nerd, Rob Stone. Rob was one of our earliest guest and close friend of DC. The gems shared in this episode proves that his impact and words of wisdom live on forever.

Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, those who enjoy experiencing culture and those who create culture. Rob Stone, Jon Cohen and The Cornerstone Agency and The FADAR team CREATE culture. Period. This week’s show is about far more than marketing. It’s about what happens when life intertwines with work and they make a beautiful baby. In this case, twins (you’ll get the joke after listening). Full disclosure: This dude is one of DC’s best friends. Rob happens to be an ICON on the low. You Must Learn! (shout The Teacher).

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REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams

This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  

Here are a few key takeaways from the episode:

• Find your essence, personally and professionally.
• Be Bold. Be Inclusive. Be You.
• As you grow in your career, continue to give back to those around you.
• Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

 

NOTES:
GirlExec

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Hey Brand Nerds, we are back with a REMIX of some of our favorite "Who has had or is having the most influence on your career" answers! 
Get ready to be inspired by our guests:
1. Katie Casey
2. Craig Minassian
3. Melissa Proctor
4. Josh Ball

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence

Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

• There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
• Don't love your product too much, allow yourself to pivot.
• Speed Up to Slow Down
• If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop

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Black History Month Remix - Since we last met with Ryan he has continued to become a primary innovator and leader in the Esports space, with recent partnerships with Nike & House of Hoops by Foot Locker, XBox, Microsoft and more! As we look at leaders in the Black community, we are excited to bring Ryan back for all the Brand Nerds out there! 
--------------

Album 3 Track 4 – Ryan Johnson, Founder @ Cxmmunity & HBCU Esports League, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.    

Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category.  Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area.  As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!

REMIX: Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.

Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present.  Lots to learn from Melissa weaved into great stories including these highlights:  

• Life comes before work and is your authentic self, always
• Grit, hustle, persistence, initiative
• Treat everybody with love no matter their station
• Find a great mentor who becomes a friendtor 
• In the darkness, there are silver linings 

And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!

#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls 

REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge

Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!

A few takeaways: 

• Culture. Whether at a university or a company, it is an important element to consider before joining their family.
• When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
• The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
• Surrounding yourself with a diverse group allows for growth within yourself and, ultimately a well-rounded perspective.

Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola

Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha. #louiscarr #BETnetworks #blueprintmenssummit #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo

Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams

Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. 

A few key takeaways from the episode:

• Life is like chess; what moves will you make for your future?
• The power and position of a fair deal
• There are countless ways you are engaging in crowdfunding every day. Let's talk about it.
• Sometimes it's not only about the brand...it's about the man (or woman)

 

NOTES:

Show Partner: Specificity
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Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at Topgolf

Today we have a special guest as we celebrate episode 100 on the Brands, Beats, & Bytes podcast! 
Join us as we catch-up with our first guest, Geoff Cottrill on what's been going on since April 18, 2019, when we first launched the podcast, the evolution of music, basketball, and golf. 

A few key takeaways from the episode:

• Always consider what's possible. 
• Prioritize relationships, you never know where those connections will take you.
• Golf is experiencing the same cultural changes that basketball did
• Be yourself. Authentically yourself. That's your power.

 

NOTES:

Learn More About Top Golf

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Album 6 Track 20 - What's Poppin? The Kickoff to an Iconic Brand Collaboration
What’s happening Brand Nerds the wait is finally over! Our “What’s Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO’s leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.

Click here to watch the full video version

Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand love? Are you afraid to make the tough and unpopular calls (like for real, for real)? Are you giving people room to make mistakes? Do you ignore your Spidey senses? That’s dumb. Really dumb. Is your Brand trapped in the land of Speeds and Feeds? Have you EARNED the right to lead? And finally, in the spirit of keeping it 100, some marketers are not good business people (sorry, not sorry). In the world of Hollywood, they celebrate and shower the best with awards such as Oscars and Golden Globes. In the marketing world, Carol is one of our best and has been equally celebrated and showered with myriad awards (too many to name Brand Nerds). But it’s not her awards that impress per sé, it’s her mind and her ability to effectively lead and drive results.

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub