Brand Your Passion (Maker & Moxie)

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	Date	Titre	Durée
	09 Jan 2024	103: What is branding? A creative’s guide to brand, strategy & identity	00:11:44
This month we’re revisiting some of our best episodes to set you up for branding success this year! We’re kicking things off with some branding 101 to set the stage for the rest of the series! Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	14 Nov 2023	96: Text snippets every creative should have on hand to save you time in your business	00:15:02
Look, as a creative running a business, you already have 1001 things to do. What you don’t need to be spending your time doing is re-writing the same thing 100 times when it’s not necessary. But we often do. We have to apply for something and find ourselves trying to come up with a bio that makes us sound amazing for the millionth time. Or we go away and have to slap together an out of office message that magically directs people to the right places at the last minute. Or we get an Instagram DM from someone asking a question that we’ve answered before but never saved so we’re typing it out letter by letter because we’re a lovely person. It’s tiring work but it has to be done, right?! Yes, but it can be done differently. Easily. More efficiently. And I’m gonna show you how! ––––––––––––––––––––––– Download the free Notion Brand Experience Audit Template (Affiliate link)* Try Notion for free (Affiliate link)* Join The Next Level Creative ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	15 Jun 2021	33: Kelly Jepsen on starting small, iterating often, and putting yourself out there	00:35:55
This week on the Brand Your Passion podcast, I was joined by graphic designer, product designer, content creator and Twitch streamer, Kelly Jepsen, a.k.a. FPS_Kelly. A designer by day and streamer by night, Kelly is a perfect example of not only building a career out of your passion, but building it into your hobbies and side-hustles too. Kelly takes his experience and knowledge of design and balances it with his love of gaming to create his Twitch and YouTube channels that are an amazing combination of both. In this amazing episode, we talk about the process of starting small and iteratively growing your brand, using design principles to approach your brand, how putting yourself out there can pay off, and so much more! Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Connect with Kelly Jepsen: Website:https://twitch.tv/fps_kelly Twitter: www.twitter.com/krjepsen Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	24 Apr 2023	68: The 10 things that successful artists have in common	00:21:03
Over the years, I've interviewed 20+ creatives on Brand Your Passion, worked with hundreds of other creatives, been a creative myself, a spent a lot of my time observing creatives that I love. What is it that makes their brand successful? What is it that ties them together? In this episode, I share the 10 things that successful artists have on lock so that we can all learn from the best and become the successful, wonderful, amazing artists that we wanna be!. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	28 Nov 2023	98: Ruby Jones on sticking to your values, following your creative curiosity, and staying grounded and grateful in the midst of overwhelm.	00:33:04
This week on the Brand Your Passion Podcast, I talk to Ruby Jones. Ruby is an illustrator based in Wellington! She likes to make art that shines a little light on everyday moments and reminds us what it means to be human. In this episode, I talk to Ruby all about what happens when your art goes viral, publishing books as an illustrator, simplifying social media, how important your values are as a creative, and so much more. ––––––––––––––––––––––– Content Warning: References to a mass shooting in New Zealand between 00:04:15 and 00:09:14 ––––––––––––––––––––––– Connect with Ruby Website: rubyalicerose.com Shop: rubyalicerose.com/store Instagram: @rubyalicerose ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	10 May 2022	57: 8 creative branding ideas to implement on twitch	00:12:14
When it comes to Twitch, there are so many elements of your channel that you can brand. So many, in fact, that you might be left wondering where the heck to start and what you should be designing. We’re here to give you the cheat sheet on how to design and brand your Twitch channel so you can kick things off with a bang and attract your dream audience to come and hang out while you stream. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 Profile photo and banner: 02:02 Video player banner: 03:01 Info panels: 03:44 Scenes: 04:21 Graphics and overlays: 05:19 Emotes: 07:05 Alerts: 07:51 Suggested streamers: 08:29 Wrap-up: 09:32 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	16 May 2023	71: Lucy Mutimer on rebranding your business, getting your first clients, and the advantage of not niching down.	00:39:24
This week on the Brand Your Passion Podcast, I talk to illustrator and game developer, Lucy Mutimer. Lucy is from Melbourne Australia. Her life, as she says, has a killer soundtrack and too much caffeine. She has made art for many places including Lumi Interactive, Vectorstorm, and Normal Wholesome. In this amazing episode, we talk about how to get clients early in your career, learning from others to build a brand that works, translating who you are as a person into an authentic brand, how Lucy rebranded her business, the advantage of NOT niching down and so much more. ––––––––––––––––––––––– Connect with Lucy Website: LucyMutimer.com Twitter: @ LucyCrimefightr Tumblr: @ LucyCrimefightr See her work in MMORPG Tycoon 2 and Kinder World Purchase select prints of her work ––––––––––––––––––––––– Read the accompanying blog post Tag me on Instagram and let me know you're listening And sign up to the Moxie Musings newsletter for more goodness like this ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	17 May 2022	58: Whitney Manney on seizing opportunities, separating yourself from your brand, and honouring your inner art kid	00:35:01
This week on the Brand Your Passion podcast, I was joined by an utterly incredible creative who makes the phrase ‘passion for fashion’ take on a whole new meaning, Whitney Manney. Whitney is a fashion and textile designer from Kansas City with a BFA in Fibers and a desire to create art through her fashion - something she’s most definitely achieving with her independent label WHITNEYMANNEY. Creating a narrative between colour and pattern is a signature of her work, or as she puts it, “My job isn’t done until everybody in the world believes fashion is art”. In this amazing episode, we talk about how challenge can light a fire for your passion, taking hold of incredible opportunities when they come your way, and finding that fine balance between yourself, your art and your brand. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Whitney: Website:https://www.whitneymanney.com/ IG: https://www.instagram.com/whitneymanney/ Twitter: https://twitter.com/WHITNEYMANNEY Facebook: https://www.facebook.com/WhitneyManney.WM Newsletter: https://whitneymanney.ck.page/ Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	27 Jun 2023	77: Penelope Wickman on making your first sales, hiring a creative team, and staying true to the creative you are.	00:48:38
This week on the Brand Your Passion Podcast, I talk to Penelope Wickman, the creator behind Clammy Heart. Clammy Heart has 2 multi-needle and 2 single needle machines, and a team of 4 that works very hard to create apparel and package it with love and care. The work they create focuses on the simple joys that make life a little happier. Animals, fruits & vegetables, flowers & nature motifs; all with dollops of playful nostalgia. You'll find them making apparel that's casual, colourful, and usually perfectly cottagecore. In this episode, I talk to Penelope all about making your first sales, hiring a creative team, and staying true to the creative you are. ––––––––––––––––––––––– Connect with Penelope / Clammy Heart Website: www.clammyheart.com Twitter: @clammyheart Instagram: @clammyheart TikTok: @clammyheart Tumblr: @clammyheart Facebook: @clammyheart Patreon: @clammyheart Ko-Fi: @clammyheart ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. Apply to join The Next Level Creative™ And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	06 Apr 2021	25: How to create on-brand content that gets engagement (kick social media's ass)	00:13:20
As creatives, we want to share our work with the world, but getting it out there can feel like an impossible task full of algorithms, audiences, and ads. It doesn’t have to be that way though. Creating engaging content can actually be full of celebration, community, and creativity – here’s how! Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	30 Jan 2024	105: 9 ways to reach your audience other than social media	00:16:46
This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about how to reach your audience other than social media. Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included. But today, we want to remind you that it’s not your only option. Whether you’re frustrated with social media, not getting what you want out of it, or it’s just not your cup of tea, there are plenty of other ways to connect with people and bring in leads. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	22 Sep 2020	09: Social media branding \| your complete social media handbook	00:17:18
Once you’ve signed up to social media and started promoting your creativity, how do you brand it and make it consistent? I'm here to give you your one-stop-shop social media handbook. I’m here to show you how to brand each platform and what you need to think about on and across each one. Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	06 Jun 2023	74: Email Marketing for Creatives: How to get started & build your list	00:13:07
All of us want to grow our brands and connect with our audience on a deeper level. And I’m guessing we all would love more sales, right? Well if that’s you, email marketing might be just what you need. But if you don’t do any email marketing in your business, or you’ve set up an email list but haven’t done much with it, I’m guessing you’re not super sure where to start and how to use it effectively. In this episode, I'll walk you through the steps to get started with email marketing, from choosing your email service provider to creating an irresistible opt-in freebie. Whether you're brand new to email, or need a boost to get things going, this guide will help you build your email list and connect with your fans in new ways. ––––––––––––––––––––––– Set up your free ConvertKit account here Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	29 Mar 2022	53: Why, when, and how to trademark your business name	00:19:35
Building a brand takes a heck of a lot of work. It’s about choosing a name, creating a logo, building a reputation, growing an audience, and so much more. It’s smart for you to want to protect that! That’s where that tiny little ‘R’ icon comes in - a trademark. Having recently trademarked the Maker & Moxie name, we’re talking all about what a trademark is, why you would register one, and how to get your hands on one if you decide that a trademark is the way to go for you. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 Trademark vs copyright: 02:35 Why you should register a trademark: 03:04 When to register a trademark: 06:53 How to register a trademark: 09:30 Wrap-up: 16:25 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Chat with us in The Studio: https://discord.com/invite/RkgT2JG2zp Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	02 Nov 2021	46: How to build an unforgettable brand identity on a start-up budget	00:21:26
We all want to build an unforgettable brand identity for our business. But let’s be honest, not everybody has all the dollars in the world to spend on building their brand! That’s the reality of running a business - but the reality is also that that doesn’t have to stop you. No matter where you’re at and what resources you have, you have the ability and opportunity to work on your brand, so let’s talk about some accessible ways for you to build your brand identity even if you’re on a start-up budget. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 Focusing on the essentials: 03:14 Utilising free resources: 10:59 Affordable and free DIY resources: 16:00 Wrap-up: 18:44 10 Free Branding Resources: https://www.makerandmoxie.com/blog/free-branding-resources Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	13 Feb 2024	106: How to create a cohesive brand personality as a multi-passionate creative	00:30:17
When you think of your favourite artists, creatives, or brands that you follow online, it’s not their brand colours, their logo, or the aesthetic of their Instagram feed that draws you in and keeps you coming back for more, it’s their personality. It’s what makes them unique and it’s what people love about you, too! But how do you create a consistent and cohesive brand personality when you are a complex, multi-passionate creative whose mood changes daily, and whose interests evolve all of the time? That's what we're going to talk about in today's episode. I’m going to help you get crystal clear on your brand personality by figuring out who YOU are as a person, especially as an ever-growing and ever-changing multi-passionate creative. Check out my previous podcast episodes mentioned in today's episode: 91. 15 self-discovery strategies for artists: How to build a creative business that works for you 56. Brand archetypes 101: What they are, which is yours, and how to use them Join The Next Level Creative. The branding lab for artists and makers who are ready to take their creative business to the next level. ––––––––––––––––––––––– Read the accompanying blog post. Share these graphics of the episode. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	01 Jun 2021	32: How to design a brand that makes you (and your audience) feel good	00:16:14
When you’re building a brand as an individual creative, you have the freedom to build it in a way that you love and want to share with the world. The more that you share your brand, the more your audience will love it too. Being able to build a personal brand that gives you energy and makes you want to shout about it from the rooftops is the ultimate goal. So how do we do that? Timestamps Introduction: 00:00 What do you love to do: 04:21 What impact do you want to have: 07:27 What are you good at: 10:07 Wrap-up: 13:07 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	21 May 2024	113. How to keep going with Lauren Tilden	00:18:45
As a creative, you know how exciting it feels to have a new idea, right? It’s intoxicating. It’s a rush. It’s why a lot of us do what we do. But what happens when that initial high wears off? How do you keep going when the exciting idea becomes a project, a commitment, a responsibility? In this episode, Lauren Tilden is going to tell us just that. Lauren is a marketing coach for small business owners who struggle with showing up consistently to market their business and is also the host of the podcast, Making Good, which is on a mission to help small businesses do better marketing so they can make a bigger living impact on the world. This week we are doing the ol' switcheroo and I am stoked to share an episode from Lauren's podcast on my podcast. In this episode, Lauren talks all about how to keep going which is episode 2 of a 3 part series that she did on how to get started, how to keep going, and how to finish - an area that a lot of us creatives need a little help in. And as I share Lauren's episode on this podcast, Lauren is interviewing me over on her podcast! Once you’ve binged this episode, head on over to the Making Good podcast to listen to that one! ––––––––––––––––––––––– Where you can find and connect with Lauren Tilden: Website: laurentilden.co Podcast: Making Good Instagram: instagram.com/laurentilden YouTube: youtube.com/@lauren.tilden Listen to my episode on the Making Good podcast! No more staring at a blank page. Download Lauren's free workbook with 100 content ideas designed to help you connect with your ideal customer - 100 Content Prompts: makinggoodpodcast.com/100prompts. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	07 May 2024	112. How to consistently grow your audience, attract new customers, and get business-building opportunities on repeat	00:22:02
Are you ready to grow your audience, attract new customers and get more building-building opportunities on repeat? This episode is where I tell you exactly how. We’re ditching the ol’ “throw spaghetti at the wall and see what sticks” approach and shifting our focus to something more powerful and actually useful… branding. We’re diving into how branding is the umbrella that ties together ALL aspects of your business from design and marketing to systems and growth. Plus how adopting a new approach to branding (where you realise it’s not just about logos and colours) can propel your creative business forward and help you elevate your brand and achieve sustainable and consistent growth. ––––––––––––––––––––––– Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat. Check out The Next Level Creative™. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	15 Feb 2022	49: Henry Thong on curating your content, expanding your niche, and embracing the power of video	00:44:28
This week on the Brand Your Passion podcast, I was joined by documentary filmmaker and creative extraordinaire, Henry Thong. Diving all-in on his passion at a young age, Henry produces short films, documentaries and web content about all kinds of different creators and artists - anyone he finds inspiring, really! His work has taken him from Adelaide, all around Australia and now the US capturing artists, their creative processes and their experiences through his filmmaking. In this amazing episode, we talk about pursuing your passions, balancing what works with what you love, the power of visual storytelling, finding your niche, how to build and evolve your brand, and so much more! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Henry: YouTube: https://www.youtube.com/henrythong IG: https://www.instagram.com/henryzw/ ConvertKit Creator Sessions: https://creatorsessions.convertkit.com/ Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	08 Dec 2020	17: 2020 brand reflection \| how to review your brand each year	00:13:30
Alright team, we’ve almost made it out of 2020! While I know most of us want to leave this year behind, when it comes to moving forward with your brand, you’ve gotta look back first. In this week’s episode, I’m talking all about why you need to do a brand review every year, what you need to review, and how to review it. Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Timestamps Introduction: 00:00 Why you need a brand review: 01:24 What to review: 04:16 How to review it: 06:57 Wrap up: 10:47 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	05 Nov 2024	125. The Brand Your Passion Collective! Everything you want and need to know about your new community	00:25:32
As an artist, maker and creative, do you wish you had a supportive community of fellow creatives by your side? You know those days when you're sitting alone in your studio, staring at your work, and wondering if anyone else in the whole wide world gets it? Those moments when you're second-guessing your prices, overthinking your latest design, or feeling totally stuck on how to grow your creative business? Over the past few months, I’ve been having heart-to-heart convos with creatives just like you. While I expected to hear about branding challenges (and believe me, I did!), what struck me the most was something deeper. People were craving community and connection. Real, genuine, support-each-other-through-thick-and-thin kind of connection. So I did a thing, specifically for creatives just like YOU. And with that, let me introduce you to the Brand Your Passion Collective! A membership where we turn creative passions into thriving businesses, together. It’s a membership for artists and makers who want to craft a creatively fulfilling, community-building, financially stable art business, with your fellow creatives by your side each step of the way. And in today’s episode, I’m giving you the complete rundown of what the membership is all about, EVERYTHING that’s included, and how you can join now as a founding member. Become a founding member and hop on the waitlist now at bit.ly/BYPC. We kick off on November 18th for waitlist members or the 20th for everyone else. I can't wait to welcome you into this amazing community of creatives! ––––––––––– I’d be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November 🎙️ Drop your nomination and comment HERE! ––––––––––– WANT MORE? 🎧 122. The power of partnering up: Your guide to collaborating with other artists 🎧 93. Why you need to stop dreaming and start doing! 💻 Read the blog post 📰 Join the Moxie Musing newsletter ––––––––––– CONNECT 📷 Connect on Instagram @makerandmoxie 🤳🏼 Find me on TikTok 🎨 Find me on Threads 🌐 Check out my website 🎙️ Sponsor Brand Your Passion ––––––––––– DROP SOME LOVE 🎧
	19 Dec 2023	101: 2024 trend predictions for creatives: 10 strategies you need to know to grow your business this year	00:25:50
Every year, the approaches and strategies that are top of mind for creatives evolve. In 2024, there are yet again a new set of trends on the rise that artists and makers can focus on in order to stay on top of the latest and greatest approaches to business. Let’s take a look at the top 10 trends creatives need to be aware of in 2024. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	18 May 2021	31: The power of personality: why you are your brand's best asset	00:14:11
As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do. When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - it’s your brand's best asset. If you’re ready to power up your brand by sharing your authentic, unapologetic self, then tune in and let’s talk about how to build that incredible connection with your audience! Check out the Sprout Social study: https://sproutsocial.com/insights/data/social-media-connection/ Timestamps Introduction: 00:00 Know, like, trust: 02:13 The statistics of connection: 03:12 The power of you: 05:48 The lesson: 09:21 Wrap-up: 11:16 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	23 Feb 2021	22: 8 tips for growing your brand on instagram without losing your mind!	00:18:02
The thing I get asked the most about branding, is how to build and grow your brand on Instagram. So I’m here to answer that question today with some tried and true methods for attracting your ideal audience, increasing your engagement, and building your brand online, without losing your mind! Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Timestamps Introduction: 00:00 My approach to Instagram: 00:55 Instagram growth tips: 03:20 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	13 Aug 2024	119. Ellie Compton on entering art competitions, elevating your brand experience, and positioning your work through pricing	00:42:36
Today I have the privilege of speaking with the lovely Ellie Compton, who is an architect and artist who runs a Christchurch-based art studio called Maker of Chaos. Ellie collects people's life stories and weaves them into chaotic and whimsical worlds of art that encourage imagination and discovery. In this episode, you're going to learn how to make art competitions worth your time, get some tips and tricks for growing your following as a brand-new business, and the value of a complete brand experience. ––––––––––––––––––––––– Connect with Ellie Compton: Instagram: @ellie.compton__ Website: elliecompton.com Facebook: EllieCompton.MakerofChaos ––––––––––––––––––––––– Ready to take your art full-time but don't know how? Check out Ellie’s course – Passion to Profession! This 6-week course gives artists and creatives (like you!) the practical tools and face-to-face mentoring to elevate your business confidence, land steady clients and make great money, all while using your creativity as the driving force. View the sales page here ➡️ elliecompton.com/sales-page-passionxprofession Or join the program & SAVE when you pay in full using our special Brand Your Passion link! Use discount code “PASSION20” at checkout! Click here to join Passion to Profession & save when you pay in full! ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	04 Jun 2024	114. How to prioritise your mental health when marketing your creative business	00:33:09
There’s no denying that marketing your creative business can at times be overwhelming and stressful. And as the sole person taking care of your business, you’re not only responsible for the health of your business but YOUR health too. In today’s episode, we’re talking about a topic that I’m very passionate about and quite frankly I think more entrepreneurs need to be talking about, and that’s the importance of prioritising your mental health as a creative. I’m breaking down 10 simple yet life-changing tips to help you better prioritise and manage your mental health whilst marketing your creative business. No more feeling overwhelmed by to-do lists, societal pressure or trying to do everything yourself… It’s time to learn how to thrive in your creative business without burning out, and taking care of what’s really important… YOU. ––––––––––––––––––––––– If you or someone you know needs mental health support, please check out these resources: New Zealand: mentalhealth.org.nz/helplines Australia: healthdirect.gov.au/australian-mental-health-services United States: apa.org/topics/crisis-hotlines ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here. ––––––––––––––––––––––– Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today!
	21 Mar 2023	63: 5 Big myths about branding that are totally holding you back	00:33:14
Have you ever heard some things about branding and thought, “wait a minute, that can’t be right.” Or heard one person say one thing and one person say another, leaving you in the middle, just confused. Or maybe you’ve had some things in your mind about branding that have stopped you from taking action or making changes. Well that ends today. There are a BUNCH of myths about branding. I literally could have a list of 20+, but today I’m going to bust the 5 big ones that are totally holding you back. ––––––––––––––––––––––– Read the accompanying blog post. Download the Brand Strategy Kit for Creators and start clarifying your brand today. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	14 Jan 2025	130. Content planning made simple: Your Q1 roadmap	00:21:58
If the thought of planning your content for Q1 makes you want to hide under your desk and take a nap, this episode is for you. Today, we’re throwing out all those complicated content strategies that make you want to curl up in a ball, and instead, we’re creating a simple, sustainable plan that actually works for artists. No more overthinking, no more content overwhelm, no more feeling like you’re on a hamster wheel of constant posting. I’ll show you how to create content that feels natural, connects with your audience, and doesn’t eat up all your creative energy. Plus, we’ll talk about how to adapt your content across platforms without losing your mind, build buffers to prevent burnout, and I share my absolute favourite tools and templates that make the whole process SO much smoother. PS. Want to refine your strategy with fellow creatives? Join us in the Brand Your Passion Collective where we tackle these challenges together and share wins and solutions. ––––––––––– MENTIONS Email marketing platform - kit.com Social media scheduler - Metricool.com Project Management - Notion.com ––––––––––– WANT MORE? 🎧 22. 8 Tips for growing your brand on IG without losing your mind 🎧 69. How to decide which new SM platforms to jump on and which to ignore 💻 Read the blog post 📰 Join the Moxie Musing newsletter ––––––––––– CONNECT 📷 Connect on Instagram @makerandmoxie 🤳🏼 Find me on TikTok 🎨 Find me on Threads 🌐 Check out my website 🎙️ Sponsor Brand Your Passion ––––––––––– DROP SOME LOVE 🎧 Leave a review on Apple Podcasts 🎧 Leave a rating on Spotify 🧡 Provide feedback & get a free workshop! 🫙 Add to the podcast tip jar to support the show
	02 May 2023	69: How to decide which new social media platforms to jump on & which to ignore	00:16:47
Lemon8, read CV, BeReal, Hive, Mastodon, Clubhouse. There are endless new platforms and features popping up every week - some stick around, others don’t - so how do you know which ones to jump on and invest time in, and which not to? In this episode, I’ll help you figure out which ones to focus on, which ones you can ditch, and how to go through that process. ––––––––––––––––––––––– Read the accompanying blog post. Ready to start building your brand today? Get Pinpoint Your People here. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	24 Sep 2024	122. The power of partnering up: Your guide to collaborating with other artists	00:39:10
It’s no secret that I love collaborating with other artists. Not only will you make new friends and connect with other creatives like you, but you will also be seen by a whole new audience and expand your reach! What’s not to love?! In this week’s episode, I’m diving into the wonderful world of collaborations. We’re talking about: 🎨 Why you should prioritise collaborations if you aren’t already 🎨 The collaborations that have worked the best for me so far! 🎨 What kinds of collaborations you can do TODAY 🎨 How to initiate the collaboration & what to say when you reach out to collab 🎨 Plus, how to make the most of your collaboration so it’s a win-win for you and the person you’re collaborating with! This is a jam-packed episode, so get your pen, grab your paper and let’s dive in! ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	01 Mar 2022	51: Giving up on the 'gram? What to do when your instagram engagement is low	00:24:01
There’s nothing more frustrating than putting a heap of effort into your Instagram content and trying to share your work with the world - only to find you’re not getting the engagement you want. If you’ve been there, you’ll know it can have you tearing your hair out and wanting to give up altogether! If you’ve been finding lately that your engagement isn’t what it used to be and you’re about ready to quit Instagram, then we’re here to give you some context and tell you that you’re not alone. It’s not you, it’s not your content, and there ARE things that you can do about it. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 The decline of Instagram engagement: 02:45 Why this is happening: 04:08 What you can do about it: 08:47 If not Instagram, then what: 16:03 Wrap-up: 19:29 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Join us in The Studio: https://discord.com/invite/RkgT2JG2zp Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	15 Dec 2020	18: Viv Kruckow on owning your weirdness, tuning into your intuition, and growing through business	00:42:21
This week on the Brand Your Passion podcast, I was joined by coach and creative, Viv Kruckow, AKA Rust Creative. Viv is a creative herself, hosting a podcast, creating merch, writing books, and more, as well as coaching and guiding other creatives through their process and helping them embrace their creative magic. In this amazing episode, we talk about owning your weirdness, tuning into your intuition, and growing through business. Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	05 Sep 2023	86: 8 ways to create compelling content that speaks directly to your ideal audience	00:21:42
Creating content can be difficult enough on its own, but creating content that actually speaks to your ideal audience is a step further. But that’s what makes the biggest difference when it comes to building an engaged community and growing your audience! There’s no point in posting for the sake of posting - we want to make sure we’re posting stuff that our audience is going to enjoy and engage with, right? So how do we do that? In this episode, I’m going to walk you through exactly how I do it and give you 8 different techniques for creating content that speaks directly to your audience. ––––––––––––––––––––––– Download the free Notion Brand Experience Audit Template* (Affiliate link) Read the accompanying blog post.* Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	26 Apr 2022	56: Brand archetypes 101: what they are, which is yours, and how to use them	00:16:05
If you think about any story you've ever read or any movie you've ever watched, there are typical characters we encounter. There's the Hero, the Jester, the Wise Sage, and many more. We're familiar with these characters and intuitively understand who they are - and we can harness that very same power for your brand. Say hello to brand archetypes! We're here to give you the 101 on what brand archetypes are, which ones best describe your brand, and how you can use them to make your brand feel super relatable and familiar in your audience’s eyes. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 What are brand archetypes: 01:36 The 12 brand archetypes: 05:25 Finding the archetype that fits your brand: 09:57 Implementing your archetype: 12:32 Wrap-up: 13:58 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	19 Oct 2021	45: How creators can use twitch to build community with live streams	00:16:51
This week, we are talking all things Twitch. And if you’re wondering, “Huh? What are you on about?” then don’t worry - by the end of this, you’ll know all about what Twitch is, how you can use it to build your brand, and of course, why you might want to get your booty on there, either to try it for yourself or check out all the other amazing content! There are so many different ways to use Twitch, so let’s talk about what they are, why you’d want to use Twitch, and some superstar creators to inspire and entertain you! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 The 4 key reasons to use Twitch: 02:44 Showing off your personality: 03:03 Sharing your process: 04:21 Growing your community: 05:56 Creating transparency: 06:42 Examples of Twitch creatives: 08:32 Wrap-up: 12:17 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	30 Jun 2020	00: Welcome to the Brand Your Passion podcast!	00:04:32
Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	12 Oct 2021	44: 7 reasons creators should be using email marketing to grow their audience	00:17:40
I love email marketing. In fact, if you’ve subscribed to Brand Your Passion, you’ll know! As email marketing’s biggest fan, I’m here to talk about why and how you can use it in your own business. You probably already know of email marketing from the brands you follow. You know the ones - it’s the information, sales, discounts and new releases that you just can’t resist. Well, that power isn’t just for big brands. Today, I want to show you how you as an individual creative can make email marketing your best friend, and give you 7 reasons why you’re definitely going to want to! Start building your email list with ConvertKit's free plan here!* *Disclosure: This is an affiliate link, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 What is email marketing: 01:28 Your email subscribers: 03:01 Being in control of your email list: 04:44 Cultivating stronger relationships with your audience: 06:50 Rewarding your most loyal audience members: 08:18 Personalising your communications: 09:57 Email marketing’s ROI: 12:04 Email marketing’s effectiveness over Facebook and Twitter combined: 13:32 Wrap-up: 14:16 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	04 Jul 2023	78: Get the goss: all the need-to-know info about my new program for creatives	00:42:32
In this episode, come behind the scenes and get all the goss about my new program! I share everything from how I chose the name, how it works with my other services, and everything included in the program. Whether you want to learn about launching something new from someone who’s just done it, or are curious about whether this could be the perfect way for us to work together, then this episode’s got it all! APPLY & ENROL IN THE NEXT LEVEL CREATIVE HERE ––––––––––––––––––––––– Resources mentioned: Naming Your Business \| How To Know When It's Time For a New Name How to change your brand name: a conversation on the Future Belongs to Creators podcast Hollie Arnett on Honouring Your Introversion, Transitioning Your Business, and Changing Your Brand Name Why, When, and How to Trademark Your Business Name ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	28 Sep 2021	43: 20 ways to build your brand identity on your youtube channel	00:16:38
We already know that branding helps you to stand out, show up and share your best self. When it comes to YouTube, showing up as the best, most amazing and compelling version of yourself is what’s going to make people stick around on your channel. This week, I’m taking all my experience in branding and YouTube to be your guide in why and how you should brand your YouTube channel so you can get your audience hooked! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 Why brand your YouTube channel: 02:13 The ways to build your brand on YouTube: 05:12 Determining your brand: 08:38 Applying your brand to your YouTube channel: 11:32 Wrap-up: 14:35 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	04 Aug 2020	04: The brand strategy ultimate guide \| kickass techniques for your creative business	00:09:50
This week I’m giving you a deeper dive into brand strategy, sharing the three main steps for getting clarity about your brand, and somehow relating strategy to cake! I talk about what brand strategy is, why you need it, and how to do it. Ready to get started on your own brand strategy? The Creator Clarity Bundle will teach you all about your vision, mission, and brand values, guide you through uncovering & writing your own, and provide you with hundreds of examples to inspire you along the way. Grab it here: https://shop.makerandmoxie.com/creator-clarity-bundle Timestamps Introduction: 00:00 What is brand strategy: 01:05 Brand strategy metaphors: 01:17 The three steps of strategy: 02:43 Recap: 6:47 Wrap up: 7:35 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	17 Oct 2023	92: Should you start a separate social media account? 6 questions for finding the right strategy for your new creative idea.	00:11:20
Okay so you’ve had a new idea. Now you’re wondering, do I need to start a whole new social media page for this? Let’s walk through the series of questions you can ask yourself to figure out if that’s the best strategy for you and your business or not. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	18 Jun 2024	115. When DIYing your branding, how do you know if you're "doing it right?"	00:20:39
Today we’re talking about DIYing your branding and how to know if you’ve nailed it, or… failed it. I’m diving into EVERYTHING you need to know to DIY your branding in a way that not only looks good but makes sense for your brand, your vision and mission, and your overall goals for your creative business. I want to help you remove the self-doubt and give you some practical steps to connect your brand strategy, brand identity and marketing in a way that feels good to you, attracts your dream clients and reflects who you are as a brand and individual. So whether you’re new to DIYing or have been at it a while - if you’re ready to learn how to take your branding to the next level a la DIY style this is where we do it. ––––––––––––––––––––––– Elements of Design – Click here for the 8 design fundamentals mentioned in this episode! Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today! ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	20 Jun 2023	76: 29 for 29: Lessons I’ve learnt about running a creative business	00:26:54
Twenty NOIIIIINE. Yep, guess who’s 29?! This gal. I turned 29 a couple of days before this episode comes out, so i’m doing the classic thing of sharing 29 things I’ve learnt about running a creative business in my 29 years of existence. Let’s dive in! ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	27 Apr 2021	28: How to get comfortable with creating visuals for your brand	00:12:38
Designing your own graphics is easy if you are a designer or have some design experience, but if not, it can be a challenge to take that on. But although it’s sometimes a necessity, it doesn’t need to stop you from putting your work into the world and sharing your content with your audience. Whether you feel confident designing or not, I’ve got some tips to help you design graphics for your own brand! Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	05 Dec 2023	99: The six step system for planning your entire year as a creative business owner	00:16:57
As we come up to the end of the year and start thinking about next year, it can be overwhelming trying to think about what to focus on, what to do when, and how you’ll get it all done. But I’ve been using a simple system over the past six years of running my business that I wanted to share with you today to help you plan your entire year in about 30–60 minutes. So in this episode we’ll talk about the six steps you can follow to plan your year and get things organised for your creative business. ––––––––––––––––––––––– Join The Next Level Creative for your invite to our Annual Planning Session ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	13 Apr 2021	26: Vision statement template \| how to write an epic vision statement	00:12:24
When it comes to brand strategy, a vision statement is often seen as the holy grail, part of the winning trifecta of vision, mission, and values. Your vision is the north star of your brand that guides everything that you do and is there to help you take your business forward. But how do you write one, and what makes it effective? Ready to write your own vision? Vision Statements for Creatives will teach you all about vision statements, guide you through uncovering & writing your own, and provide you with 60+ examples to inspire you along the way. Grab it here: https://shop.makerandmoxie.com/vision-statements Timestamps Introduction: 00:00 Vision vs mission: 01:20 What’s in a vision: 02:45 Your vision needs to be: 05:30 How to write a vision: 07:00 Wrap up: 10:00 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	11 May 2021	30: Pepper Raccoon on setting healthy boundaries, creating a community, and adapting as an artist	00:44:32
This week on the Brand Your Passion podcast, I was joined by artist, illustrator and Twitch streamer, Pepper Raccoon. Pepper is a digital and ink illustrator who creates original artwork and merch for sale on her online store, as well as running a commercial consultancy for illustration. Pepper believes that art should be accessible for everyone, and streaming her art on Twitch is one of the creative ways she shares this! In this amazing episode, we talk about how to transform your creativity into a business, finding and embracing your brand, building a community whilst staying true to your passion, and so much more! This episode is powered by Hnry Join Hnry today at hnry.co and use the promo code PASSION to get $50 off your Hnry fees! Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Connect with Pepper: Website:https://pepperraccoon.com/ IG: https://www.instagram.com/pepperraccoon/ Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	12 Mar 2024	108. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects	00:51:06
In this episode of Brand Your Passion, I’m speaking with the outrageously funny and incredibly talented, Meg Lewis. Meg is a designer, comedian and performer working to make the world a happier place with her design, comedy, performance, education, novelty fonts, and more. With over 200 happy brands served, Meg specialises in transforming serious corporate worlds into delightful, intentional playgrounds. In this episode, you will learn the surprisingly simple strategies for building an authentic brand, how to stand out by combining your unique skills and passions, the trick to attracting big clients like Adobe, Pinterest, Slack, Microsoft and Facebook, why collaborative artist agencies might be right for you and so much more! ––––––––––––––––––––––– Connect with Meg Lewis: Website: https://meglewis.com Instagram: @yourbuddymeg Creative Play Workshop: https://meglewis.com/creative-play Book me for speaking gigs: https://meglewis.com/speaking ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	08 Oct 2024	123. Kassy King on building community, closing up shop, and life after creative business	00:44:02
You know what I admire even more than a creative chasing their passion and launching a business? A creative who knows when to spot the signs that it’s time to hit pause - or even pull the plug - when their business isn’t serving them anymore and getting back to the basics of creating purely for the love of it. That’s the real magic! And in this episode, we’re talking about just that with my guest, Kassy King. Kassy is a multidisciplinary creative, total arts-and-crafts dabbler, and a big-time fan of colour and upcycling. She ran Kassy King Designs until early 2024 when she decided to close up shop to focus on finding that sweet spot between work and life. Today, we’re diving into the good stuff: how to know when you’re ready to hire a branding designer, why a cohesive brand is a game-changer for your creative biz, the not-so-glamorous side of hosting workshops, and how to tap into your local community. Plus, we’ve got tips for collaborations, landing magazine features, and figuring out when it’s time to close your creative business - and what life looks like afterwards. ––––––––––––––––––––––– Connect with Kassy: Instagram: @kassykingdesigns TikTok: @kassykingdesigns ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Recommended Episodes: #86. 8 ways to create compelling content that speaks directly to your audience #70. 50 content ideas for artists to establish your brand on social media ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	01 Aug 2023	82: How to get more eyes on your creative business with a brand visibility strategy	00:21:24
Do you want to grow your audience and increase your sales? Well you need more people to know who you are. That, is visibility. And to get more visibility for your creative business, you need a strategy for making it happen. Let’s talk about how. ––––––––––––––––––––––– Get the Brand Strategy Kit for Creators Join ConvertKit’s Creator Network (Affiliate link) ––––––––––––––––––––––– Read the accompanying blog post.* Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	26 Sep 2023	89: 9 Goal setting strategies for creatives: how to visualise & reach your dreams in a way that works for you	00:28:31
Goals. You either love em or you hate em. Maybe you’ve set them before but it’s never really stuck. Or you’ve been so busy with your head down that you’ve never really come up for air to step back and set any. Well wherever you’re at, its actually super useful to set goals of some kind for your creative business. There are loads of ways you can do it, you just need to find the one that works for you. Today I’m going to share 9 different goal-setting strategies with you and we’ll figure out together which one is the one for you! ––––––––––––––––––––––– Read the accompanying blog post. Read 9 key metrics all creatives need to be tracking Read 8 Simple brand goals to support your creative business goals ––––––––––––––––––––––– Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	21 Nov 2023	97: Beyond brand basics: how to brand your creative business when you’ve got the logo, colours, & fonts down	00:17:17
When it comes to brand identity design, the holy trifecta and the things people mainly think of, are logos, colours, and fonts. These things are important, yes, and make up a huge part of your visual identity. But there are a whole lot of other elements that go into creating a complete brand identity that elevate your brand, bring it all together, and take it to the next level. If you’re ready to stand out and show off your amazing work with a wow-worthy brand, let’s talk about the brand elements that go beyond the basics! ––––––––––––––––––––––– Join The Next Level Creative ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	16 Feb 2021	21: Monique Floyd on adapting your offers, owning your mission, and being more of yourself	00:35:56
This week on the Brand Your Passion podcast, I was joined by Monique Floyd, AKA King Moe, brand photographer and creator of the best-selling course and movement, love your selfie! Monique is a photographer who does so much more than take photos. Moe gives women power, amplifies their voices, and plants seeds to empower through her work, and has recently transformed that work into a best-selling online course and movement, Love Your Selfie! In this amazing episode, we talk about adapting your offers through COVID, owning your mission through everything, the power of a mission that ties everything together, and how being more of yourself attracts more people. And so much more! Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	04 May 2021	29: How to stop comparing your brand to other creatives	00:23:45
Comparing your brand to others can be really easy on social media - especially when there are so many other amazing and talented creatives out there! But as Theodore Roosevelt once said, “Comparison is the thief of joy.” Making these comparisons is a slippery slope if it stops you from experiencing the joy of creating. You want to be excited about your own creations as well as other people’s successes, so today I’ve got some tips to help you achieve just that! Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends! Timestamps Introduction: 00:00 Self-Discrepancy Theory: 03:33 How to reframe your approach to comparison: 05:08 Own what makes you different: 05:17 Focus on your vision: 08:46 Remember the realities: 10:49 Instagram is a highlight reel: 13:43 Practice gratitude: 15:03 Turn comparison into celebration: 17:21 Compare yourself to yourself: 19:26 Wrap-up: 20:42 Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
	11 Jul 2023	79: Brand voice: what creatives need to know about finding and using your unique voice	00:23:00
There are a few things that make you stand out from the crowd when it comes to your brand. Obviously, there’s your design, but there’s also your brand voice. But what is your brand voice? What the hell does that even mean? Can I tell you about what brand voice is and how the heck you can find yours and use it in your business? The answer is yes. Let's dive in. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	20 Jul 2021	37: A brand strategist's guide to store launches \| how to brand your online store and launch successfully	00:26:10
For so many of us as creatives, it’s your dream to put your work out there online, share it with the world and have people buy the product you’ve lovingly made with your amazing creativity. When someone does buy from you, it’s the best feeling in the world, so a lot of us either have an online store already or are dreaming of starting one! Today, I’m giving you all the tips and tricks to start, build and launch your online store. Whether you’re starting from scratch, adding things to your store or launching new products, you’re in the right place - these strategies are going to help make your online store a success. Timestamps: Introduction: 00:00 The elements of your online store to brand: 03:26 How to brand your online store: 11:33 Launching your online store: 13:33 Wrap-up: 23:39 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	07 Jul 2020	01: What is branding? A creative’s guide to brand, strategy & identity	00:11:16
Ready to start building your brand today? Download my Ultimate Branding Checklist here Key Takeaways Your brand is the perception that people have about you and your business. Branding is the process of informing this perception. A brand strategy is your plan for how you’re going to do just that. Your visual identity is how you present that to the world. Timestamps Introduction: 0:00 What is branding?: 0:55 Brand definition: 5:28 Branding definition: 6:24 Brand strategy definition: 6:49 Visual identity definition: 7:15 What branding can include: 7:48 Wrap up: 9:19 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	23 Apr 2024	111. Elizabeth Hudy on expanding your online presence, adding income streams, and teaching others what you know	00:42:53
Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz. Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm. In this episode, you'll learn the easiest way and the BEST way to get started selling your products online. We also dive into why you need to talk about more than just your work on social media, what collaborating can do for your creative business, how teaching others can be the key to growth and so much more. Let’s. Freaking. Gooooooo. Where you can connect with Elizabeth Hudy (aka The Peach Fuzz): Instagram: @thepeachfuzz.co Website: shop.thepeachfuzz.co ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	21 Jun 2022	60: 20 ways creatives can use a brand strategy	00:22:44
We love a brand strategy document. It’s your go-to guide and reliable roadmap for your brand, a.k.a. the Holy Grail of documents. We’re massive advocates for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams. But creating your brand strategy document is just step one. From there, it’s time to put all that magic into action. To do that, we’re here to tell you 20 tried and tested ways that creatives can make damn good use of their brand strategy. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 Make decisions: 03:12 Write copy: 04:22 Direct your marketing efforts: 05:06 Create content: 05:42 Design your visual identity: 06:49 Structure your products and services: 07:45 Create freebies: 08:40 Plan your customer experience: 09:08 Prioritise projects: 10:02 Set goals: 10:45 Pitch your business: 11:24 Create campaigns: 12:13 Choose clients: 12:47 Structure processes: 13:38 Hire contractors: 14:22 Hire people: 14:42 Prioritise investments: 15:35 Choose events and opportunities: 16:28 Create marketing funnels: 17:29 Measure success: 18:16 Wrap-up: 18:59 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	26 Dec 2023	102: Why every creative needs to celebrate their wins at the end of the year	00:10:36
As we reach the end of another year, it is easy to quickly move on and start thinking about the next one. But before you do that, make sure you stop, take a look back, and appreciate how far you have come. Let's talk about why and how to celebrate your wins this year. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	10 Oct 2023	91: 15 self-discovery strategies for artists: how to build a creative business that works for you	00:37:17
The best way to grow your brand and your business is the way that’s best for you. So one of the best things you can do for your business is get to know yourself. What lights you up? How do you best work? When do you work best? What makes things easier for you? When you understand these things, you can build a brand and business that works for you, and make sure everything you’re doing is as enjoyable and sustainable as possible. The dream, right? Well, let’s make it happen with these 15 self-discovery strategies. ––––––––––––––––––––––– Apply to join The Next Level Creative ––––––––––––––––––––––– Read the accompanying blog post & get links to each test. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	07 Jun 2022	59: Why creatives need to pinpoint their people	00:16:42
We’re all here to connect with the wonderful, magical clients and customers of our dreams. But how do we pinpoint exactly who the heck they are? If you’re ready to know exactly who your ideal audience is, how to find them, and why that’s so important for connecting and selling to them, then read on because we’ve got all the goodies you need to know! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 What is an ideal audience: 01:48 Myths about choosing your audience: 02:49 The 3 different audience types: 05:40 6 reasons to pinpoint your people: 07:08 Wrap-up: 12:14 Pinpoint Your People here: https://shop.makerandmoxie.com/pinpoint-your-people Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	09 Nov 2021	47: How to plan your next brand photoshoot	00:24:59
The cameras are coming out here at Maker & Moxie! We are gearing up for our annual brand photoshoot and now that the picture-perfect planning is complete, we want to share with you why we’re doing this and what exactly that planning process looks like, so that you have all the tools in hand to plan your own brand photoshoot when the time comes. Whether a brand photoshoot is on your horizon or not, if you want to get all the behind-the-scenes goss on how we're doing ours, then you are in the right place! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 Why plan a brand photoshoot: 05:39 Setting goals: 08:40 Deciding your focus: 10:35 Technical and practical needs: 12:19 Inspiration: 13:18 Listing specific shots: 15:53 Locations: 17:03 Outfits and props: 18:01 Who else is involved: 19:14 Finding a photographer: 21:17 Wrap-up: 22:22 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	11 Apr 2023	66: Renata Paton on getting started as an artist, expanding into new mediums, and committing to your content	00:42:44
This week on the Brand Your Passion Podcast, I talk to Melbourne-based indie artist, Renata Paton. Renata, also known as GremRen, is all about fun creatures and punchy color palettes. You can see her messing around with paint pens, yarn, wood carving, and the list goes on. AKA, if it's vibrant and fun, she is in. In this episode, I talk to Renata all about her secrets and I find out how on earth she has done it to build thousands of followers worth of audience, an amazing art style and that kick ass brand. In this episode, you're gonna learn things like how to get started as an artist, how to find your style, how can you balance work, your art, your creativity with creating a consistent brand. How do you expand into new mediums and still keep your brain consistent? How do you show up every single day online and build an audience that loves your work and a lot more, obviously? ––––––––––––––––––––––– Connect with Renata Website: gremren.carrd.co Instagram: @ gremren Twitter: @ gremren_ TikTok: @ gremren ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	07 Nov 2023	95: Designing your brand identity – A DIY guide for artists and makers	00:16:35
This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast in the lead up to our 100th episode, all about the brand identity process. I love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, I’m giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life! ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	13 Jul 2020	02: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand	00:44:12
This week on the Brand Your Passion Podcast, I was joined by Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours. She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood. In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible. Links: Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Ariel’s Instagram: https://www.instagram.com/arielbissett/ Books Unbound Instagram: https://www.instagram.com/books_unbound/ The Reading Rush: https://www.instagram.com/thereadingrush/ Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	12 Dec 2023	100: How to grow your creative business in 2024 with Mia Saine, Renata Paton, Whitney Manney, and Penelope Wickman	01:26:32
Do you ever look at successful creatives on your Instagram feed and wonder how the heck they're doing it? Or thinking "I wish I knew what strategies they're using to get all those followers and sales so I could just do that too!"? To celebrate the 100th episode of Brand Your Passion, I brought together four previous guests to hear how they’re successfully marketing and growing their creative businesses so you can steal their strategies and scale your brand in 2024! ––––––––––––––––––––––– Follow Mia on Instagram Follow Renata on Instagram Follow Whitney on Instagram Follow Penelope on Instagram ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	25 Aug 2020	06: Brand design 101 \| brand design tips to help your creative business grow	00:09:50
This week it’s all about brand design. What is it? How is it different from brand strategy? What does it include? And how can I do it? I’m answering all of these questions and more in this episode, Brand Design 101 \| Killer Brand Design Tips to Help Your Business Grow. Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Timestamps Introduction: 00:00 Recap: 01:05 What is brand design?: 01:43 The three steps of brand design: 01:43 Defining your vibe: 03:12 Making your vision visible: 04:52 Boosting your brand: 05:20 Recap: 06:46 Wrap up: 07:35 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	09 Feb 2021	20: Building an identity \| deciding whether you need a brand designer, or a brand coach	00:20:54
Do you have some branding goals on your to-do list this year, but don’t know who you need to be hiring to make those goals happen? Is it a brand designer? Is it a brand coach? Well, I started my career as a brand designer and now am a brand coach, so I’m here to clarify both for you! I’m here to tell you what a brand designer does, what a branding coach does, and how the frick you know which one you need to hire to grow your business! Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Timestamps: Introduction: 00:00 What are the differences?: 05:10 How to decide who to hire: 11:55 Wrap up: 17:15 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	13 Jul 2021	36: Femke van Schoonhoven on changing direction, choosing your path, and sticking to side-hustles	00:38:04
This week on the Brand Your Passion podcast, I was joined by product designer and side hustle extraordinaire, Femke van Schoonhoven. Femke is a full-time product designer who shares her journey and knowledge of product design through a variety of side projects, including her YouTube channel and podcast. Fem is passionate about taking the lessons from her own journey to inspire the next generation of designers. In this amazing episode, we talk about finding your way in a creative career, achieving growth by pursuing new experiences, setting up your side projects for success, and so much more! Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Connect with Femke: Website: femke.design IG: instagram.com/femkedotdesign Program: superpeer.com/femke Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	22 Aug 2023	84: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand	00:44:12
This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever! In this one, I talk to Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours. She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood. In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible. ––––––––––––––––––––––– Connect with Ariel Instagram: arielbissett Instagram: books_unbound ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	01 Sep 2020	07: Brand consistency \| why is consistency important for brands?	00:18:18
This week we’re taking a look at brand consistency. When it comes to branding, you will probably have heard that consistency is key, and that’s 100% correct. Once you understand why branding is important, have clarity about your brand strategy, and have creatively put together your brand identity design, the most important thing you can do for your brand is keep it consistent. But why is it that important, and how do you achieve brand consistency? Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Timestamps Introduction: 00:00 What is brand consistency: 01:08 Why is it important: 03:16 5 Reasons why brands need consistency: 05:57 How to create consistency: 11:57 Wrap up: 15:30 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	10 Sep 2024	121. Itzel Islas on releasing collections, running a successful sticker club & scaling outside social media	00:35:20
Curious about what it takes to run a successful sticker club? Wonder no more! In today’s episode, we’re joined by the incredibly talented Itzel Islas, who’s here to spill what it's like running a successful sticker club and so much more! Itzel is a freelance graphic designer and illustrator originally from Tijuana, Mexico, now living in San Diego, California. Her work is inspired by Mexican culture, vibrant colour palettes and playful elements of everyday life. Her mission since 2016 has been to create a positive bi-cultural impact through design. In this episode, Itzel shares her journey of building a sticker club from the ground up, sharing everything from designing the perfect sticker to fostering a community of loyal customers. She also opens up about how she’s scaled her business beyond social media, maintaining authenticity while growing her brand, and the lessons she’s learned along the way. Whether you’re an artist or maker, a sticker enthusiast, or someone curious about turning passion into profit, this episode is packed with valuable takeaways you won’t want to miss. ––––––––––––––––––––––– Connect with Itzel: Instagram: instagram.com/yayitzel Website: yaylandia.com TikTok: tiktok.com/@yay.itzel Patreon: patreon.com/yayitzel ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	15 Mar 2022	52: Pandr Design Co on finding a creative partner, writing your first book, and thriving financially as an artist	00:31:22
This week on the Brand Your Passion podcast, I was joined by two bold ‘n beautiful creatives, Roxy Prima and Phoebe Cornog - the co-founders, muralists and educators behind Pandr Design Co. After meeting and bonding over their love of art and lettering, Roxy and Phoebe realised they had met their creative soulmates. Lettering turned into murals, meetups turned into business coaching, and before they knew it, they were all-in on an incredible 6-figure creative business. In this amazing episode, we talk about empowerment through collaboration, putting yourself out there in a big way for big results, the experience of publishing a book as an artist, and why artists should be not just surviving, but THRIVING. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Pandr Design Co: Website: https://www.pandrdesignco.com/ IG: https://www.instagram.com/pandrdesignco/ Wonder Walls: https://www.pandrdesignco.com/murals/residential Connect with Roxy: IG: https://www.instagram.com/roxyprima/ TikTok: https://www.tiktok.com/@roxyprima Connect with Phoebe: IG: https://www.instagram.com/phoebecornog/ TikTok: https://www.tiktok.com/@phoebecornog Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	03 Nov 2020	14: Building a strengths-based brand \| how to use your unique strengths to build your perfect creative business	00:14:43
Your strengths are the things that you are naturally great at. They’re the things that people come to you for, the things you excel at, and the things that make you such a brilliant creative. Your unique combination of talents, skills, and behaviours is what sets you apart from every other creative, but how can you use them to your advantage when it comes to branding? How can you use your strengths to stand out, speak up, and shine? In this week’s episode, I’m answering these questions and more! Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Timestamps Introduction: 00:00 Why build a brand around your strengths?: 01:45 How this changed my business: 03:50 My strengths: 06:00 Finding & understanding your strengths: 08:30 How to use your strengths: 10:25 Wrap up: 11:55 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	06 Jul 2021	35: How to design on-brand packaging for your products	00:15:48
We all know how exciting it is to receive a package - one where the unboxing experience is amazing and you just want to share it with everyone. Branding your packaging can elevate the experience of your product so that when your customers receive it, they have an amazing brand experience when receiving the delivery, unboxing it and pulling out your amazing product. I want to help you create that experience, so let’s dive in! Timestamps: Introduction: 00:00 Why brand your packaging: 01:41 Branding the parts of your packaging: 07:22 How to design your on-brand packaging: 08:53 Wrap-up: 13:26 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends! Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
	17 Nov 2020	15: Alexis Teichmiller on finding your calling, trusting your intuition, and involving your community in the process	00:55:47
This week on the Brand Your Passion podcast, I was joined by entrepreneur and creative, Alexis Teichmiller. Alexis is a podcaster and coach who helps women live a deeper life, show up consistently for themselves, and be proud of who they are. She’s ALSO a consultant for SAAS companies, helping them grow their affiliate marketing programs. A multi-passionate creative with a passion for people, Alexis has an amazing understanding of what it means to embrace your creative instincts. In this amazing episode, we talk about finding your calling, trusting your intuition, involving your community in the process, and more! Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	09 Apr 2024	110. How to determine if your creative business needs a brand refresh or a full rebrand	00:16:18
Let me guess… you’ve suddenly got the urge to rebrand ha-hmmm again? Look, you and I both know that there’s nothing better than having a fresh new brand to showcase to the world, but in this episode, we’re talking about why you may not actually need a rebrand at all. Today, I'll be breaking down the 3 steps you need to take to audit your existing brand so that you can determine whether a brand refresh OR a total rebrand is on the cards for you. Whether you’re aiming to DIY it or hire a professional for help, before you go diving head first into a whole new logo, colour palette and brand identity… Listen to this episode FIRST. Are you ready to grow your audience, attract new customers, and get business-building opportunities on repeat? If so, then you’re gonna love The Next Level Creative™! ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	30 Jul 2024	118. How to live rent-free in your ideal customer's head: 20 brand awareness ideas for artists and makers	00:44:42
For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work. So, are you ready to make your brand unforgettable and live rent-free in your ideal customer’s head? Look no further, cause in today’s podcast episode I’m sharing 20 game-changing tips for artists and makers to boost your brand awareness and get your ideal client thinking of you first. From revamping your bios, leveraging Pinterest, and the difference between brand awareness and brand visibility (and everything in between!), I’ve got you covered with 20 actionable steps to get your brand not only noticed but REMEMBERED. It’s time to live rent-free in your ideal customer’s head, my friend. ––––––––––––––––––––––– Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, I’ll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you! You can fill out the super quick form here ➡️bit.ly/passionpodfeedback ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	12 Apr 2022	55: Ashlyn Greer on finding your passion, starting a business, and balancing it all	00:35:58
This week on the Brand Your Passion podcast, I was joined by personal stylist, Fashivly founder, talented TikTokker and writer, Ashlyn Greer. Ashlyn has always had an undeniable passion for fashion, before she even knew what it really was, let alone that it could be a career! But even after finding her career in fashion, she knew that she could do what she loved AND create things that mattered and made a difference. Enter, Fashivly - an online personal styling service for real people living real lives. In this amazing episode, we talk about how to find and ground yourself in your true passion (and that we all have one!), starting and scaling the Fashivly brand, growing on TikTok, balancing the zillion creative passions you want to follow in life, and so much more! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Ashlyn: Website: https://www.fashivly.com/ IG: https://www.instagram.com/fashivly/ TikTok: https://www.tiktok.com/@fashivly Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	28 Jan 2025	131. Finding creative clarity in the chaos of business, life, and the world	00:15:21
Right now there are countless traumatic things happening around the world, multiple social media platforms are changing AGAIN, and our own lives have ups and downs every single day. We’re all just trying to keep up and keep going. Whether it’s things in your own life, your creative business, or the world, it can be easy to get overwhelmed by everything that’s going on. I know I’ve felt that, especially lately. You might be thinking… Where does your art fit in? Is there any point with everything going on? How do you keep going when things are so overwhelming? In today’s episode, I want to talk to you about how we as creatives can find purpose and keep going in the midst of the chaos. So, here are three things you need to know. ––––––––––– WANT MORE? Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡 🎧 108. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects 🎧 32. How to design a brand that makes you (and your audience) feel good 💻 Read the blog post 📰 Join the Moxie Musing newsletter ––––––––––– CONNECT 📷 Connect on Instagram @makerandmoxie 🤳🏼 Find me on TikTok 🎨 Find me on Threads 🌐 Check out my website 🎙️ Sponsor Brand Your Passion ––––––––––– DROP SOME LOVE 🎧 Leave a review on Apple Podcasts 🎧 Leave a rating on Spotify 🧡 Provide feedback & get a free workshop! 🫙 Add to the podcast tip jar to support the show
	28 Mar 2023	64: The ultimate guide to creating a consistent brand experience that wows your customers	00:14:52
You already know that branding is important. You’ve got a tagline, your website looks great, and you’re creating kickass content that shares your work with the world. But how do you take your brand to the next level? One of the ways you can do it is with a consistent customer experience that wows your audience every damn time. In this episode we’re gonna go through the ultimate guide to making it happen. ––––––––––––––––––––––– Read the accompanying blog post. Download the Brand Experience Tracker Notion template here. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	11 Aug 2020	05: Terence Tang on authenticity, letting go, and the realities of creative business	00:46:15
This week on the Brand Your Passion podcast, I was joined by Terence Tang, A.K.A Tinlun Studio, a hand-lettering artist and designer from Houston, Texas who creates murals and other lettering pieces, has his own apparel store, runs the HumanKind Project, and more! Terence has collaborated with brands like Nike, created custom pieces for NBA players, and been featured in lettering books like Goodtype and Typism, alongside running his apparel store, creative commercial client work, and cultivating his own lettering practice. In this episode we talk about being authentic in your brand, letting go of things that take away from your creativity, and the realities of growing a creative business, among other fab things. We also get Terence’s top tips for business and life as a creative entrepreneur! Links Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tinlun studio store: https://shop.tinlunstudio.com/ Terence’s Instagram: https://www.instagram.com/tinlunstudio/ Tinlun lifestyle Instagram: https://www.instagram.com/tinlunlifestyle/ Tinlun Studio website: https://www.tinlunstudio.com/ Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	24 Nov 2020	16: Writing your values \| your go-to guide to writing effective brand values	00:14:45
Your values are one of the most important parts of your brand. They inform your decisions, help you stay on track towards your vision, and let your audience know what you’re all about. But how the HECK do you write them?! Let me tell you! Ready to write your own brand values? Brand Values for Visionaries will teach you all about brand values, guide you through uncovering & writing your own, and provide you with 150+ examples to inspire your values. Grab it here: https://shop.makerandmoxie.com/brand-values Timestamps Introduction: 00:00 What are brand values: 01:20 Why are they important: 02:00 How to choose your values: 06:30 How NOT to write your values: 07:40 Brand value examples: 08:30 How to write your values: 11:10 Wrap up: 11:50 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	10 Aug 2021	39: Amie Finlayson on honouring your introversion, transitioning your business, and changing your brand name	00:34:14
This week on the Brand Your Passion podcast, I was joined by Amie Finlayson, an online business strategist, the CEO of Ultraviolet MKTG, a marketing automation agency, and my biz BFF! Today, we’ve got a twist for you - Amie is going to be interviewing me! There have been all sorts of exciting updates happening behind the scenes here at newly-named Maker & Moxie, so who better than the incredible Amie to get all of that good goss about what’s been happening in the world of me and Maker & Moxie. In this amazing episode, we talk about honouring the things that make you YOU in business, my philosophies on building a brand, the journey of my business and how I developed my brand new brand name, and so much more! Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Amie Finlayson: Website:https://amiefinlayson.com Ultraviolet Mktg - https://ultravioletmktg.com IG: https://www.instagram.com/amiefinlayson Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	11 Feb 2025	132. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects	00:54:02
In this episode, we're revisiting a fan-favourite (episode 108) with the wonderfully unique Meg Lewis, who's rewriting the rules of what it means to build a creative career. Meg proves you don't have to choose just one path. As a designer, comedian, performer, and educator (yes, even a clown! 🤡), they've built an incredible brand by being fearlessly themselves. Their magnetic personality has attracted major clients like Adobe, Pinterest, and Slack – all because they refused to fit into just one box. Get ready to revisit an honest chat about why "niching down" might be holding you back, and how embracing your full creative self is actually your biggest strength. If you've ever felt pressured to pick just one creative path, this is your reminder to think bigger about what's possible when you embrace all of who you are! CONNECT WITH MEG Connect on Instagram @yourbuddymeg Check out Meg’s website ––––––––––– WANT MORE? Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡 🎧 49. Henry Thong on curating your content, expanding your niche 🎧 127. Brand Your Passion Live: Makers on Marketing with Emma Smith & Pepper Raccoon 💻 Read the blog post 📰 Join the Moxie Musing newsletter ––––––––––– CONNECT 📷 Connect on Instagram @makerandmoxie 🤳🏼 Find me on TikTok 🎨 Find me on Threads 🌐 Check out my website 🎙️ Sponsor Brand Your Passion ––––––––––– DROP SOME LOVE 🎧 Leave a review on Apple Podcasts 🎧 Leave a rating on Spotify 🧡 Provide feedback & get a free workshop! 🫙 Add to the podcast tip jar to support the...
	22 Dec 2020	19: 2021 brand plan \| your guide to yearly brand planning	00:20:11
It’s almost 2021! Now that we’ve reflected on 2020 and reviewed our brand over the last year, it’s time to look forward and plan how we’re gonna smash those big branding goals of yours this year!. In this week’s episode, I’m talking all about why you need to do a brand plan every year, what you need to plan, and how to plan it. Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!agram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
	20 Jul 2020	03: 10 reasons why branding is important for creatives	00:18:53
Today on the Brand Your Passion Podcast we’re discussing why we even need to think about branding. As creatives with personal brands, it can be tempting to think, “well my brand is just me, I don’t need to do anything about it.” But intentional branding has the power to change everything. In this episode I give you the 10 reasons why branding is important for creatives. Ready to start building your brand today? Download my Ultimate Branding Checklist here Timestamps Introduction: 00:00 Reason #1: 01:14 Reason #2: 02:17 Reason #3: 03:47 Reason #4: 04:53 Reason #5: 06:22 Reason #6: 07:22 Reason #7: 09:12 Reason #8: 10:53 Reason #9: 12:46 Reason #10: 13:55 Recap: 16:28 Wrap up: 17:04 Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	14 Sep 2021	42: Evie Kemp on balancing multiple passions, creating full-time, and diy-ing your brand identity	00:37:25
This week on the Brand Your Passion podcast, I was joined by the queen of colour, master of all things pattern, and a multi-creative, the incredible Evie Kemp. Evie is an artist, a designer, an interior designer, a colour addict and a maximalist. Basically, if she can put a pattern on it, she will! In this amazing episode, we talk about how to find your way as a multi-creative, the many forms of creativity, and how staying true to yourself can have so much impact on your art, your brand, and so much more! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Evie: Website: https://www.eviekemp.com/ IG: https://www.instagram.com/eviekemp/ Pinterest: https://www.pinterest.com.au/eviekemp/ Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	17 Aug 2021	40: Naming your business \| how to know when it's time for a new name	00:09:40
A big part of your brand is your name - so how do you know when it might be time to change it? Changing brand names is a hot topic here at Maker & Moxie right now, which is my own freshly-launched name! It’s something that comes up for most of us one way or another, whether you’ve changed your name before, thought about changing it, or figure that you probably will one day down the line. Whatever the situation, I want to show you how to tell when the time is right for a brand spankin’ new name! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00 The business reasons for changing your name: 01:54 The branding reasons for changing your name: 04:33 Wrap-up: 06:56 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	13 Jun 2023	75: Defining Your Vibe: How to curate a super useful moodboard for your brand	00:14:16
Okay, so you’re ready to design your brand identity, or do a rebrand or refresh of what you’ve already got. What’s your first step? Drawing a logo? Choosing colours? Scrolling font options. While these things can super fun and exciting, you’re missing a vital step. Moodboards. Today I’m going to walk you through exactly how to curate a kickass moodboard for your own brand so you can design an intentional, effective brand super efficiently and make sure it works for you and your brand strategy. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	07 Mar 2023	61: 9 reasons why you need a clear brand to take your creative business to the next level	00:16:58
Are you ready to take your brand to the next level? If you are, you might be thinking, okay, I need to design a new website, or I've gotta start posting more on TikTok. But what if I told you that actually, the number one thing that you need to turn things up a notch before you do any of those other things is a clear brand? In this week's episode, we are gonna be talking about the nine reasons why you need a clear brand to take your business to the next level. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to start building your brand today? Get Pinpoint Your People here: https://shop.makerandmoxie.com/pinpoint-your-people Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie And sign up to the Moxie Musings newsletter for more goodness like this: newsletter.makerandmoxie.com ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion podcast? View the options and book in here: passionfroot.me/makerandmoxie
	18 Jul 2023	80: QueerlyBee on cultivating community, putting your values into action, and protecting your mental health as a creative	00:53:14
This week on the Brand Your Passion Podcast, I talk to QueerlyBee. Bee is a queer, autistic & disabled gaming & lifestyle creator that focuses on soft content designed to be good for co-existing and parallel play! They focus on co-working, the sims 4 and indie games and use these things to facilitate conversation about things they’re passionate about. In this episode, I talk to Bee all about creating community, putting your values into action, protecting your mental health as a creative, and building a business in a way that works for you. ––––––––––––––––––––––– Connect with Bee Website: beacons.ai/queerlybee Twitch: queerlybee TikTok: queerlybee YouTube: queerlybee Twitter: queerlybee ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	12 Sep 2023	87: 12 Branding lessons from professional creatives that every artist can learn from	00:30:16
Building a brand can be a challenge, but it can be a little bit easier when you can learn from the people who have been there before you. The people who have tried things, made mistakes, had successes, and learnt lessons that they can pass on to others. Over the past three years I’ve interviewed so many amazing professional creatives about their journeys and asked a bunch of them what the biggest lesson they’ve learnt about branding their passion was. In this episode I’ve compiled them all together so that you can hear them all in one place when you need a dose of inspiration, motivation, or ideas for what to do next. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	27 Feb 2024	107. Daisy Braid on creating consistent content, evolving your brand, and being confident in yourself	00:30:39
This week on Brand Your Passion, I’m chatting with the super-talented, Daisy Braid aka DIY Daisy. Daisy is a content creator, textile artist and author who is a self-taught sewist known for her colourful, creative style that combines handmade clothing with fairly made and second-hand fashion. In today’s episode, you’ll learn how to know when you’re ready to get branding help, the keys to confidence when filming yourself for social media, what strategies you can use to create consistent content, the things that are working right now to grow brands on TikTok and Instagram, how to expand your brand to new interests while staying on brand, and so much more. ––––––––––––––––––––––– Connect with Daisy Braid aka DIY Daisy Instagram: @_diydaisy Website: www.diydaisy.com ––––––––––––––––––––––– Read the accompanying blog post. Share these graphics of the episode. Tag me on Instagram @makerandmoxie and let me know you're listening. And sign up to the Moxie Musings newsletter for more goodness like this. ––––––––––––––––––––––– Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends! Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
	19 Nov 2024	126. The Brand Your Passion Blueprint: Your Step-By-Step Path to an Unforgettable Brand	00:17:43
Ready to transform your brand from 'meh' to absolutely magnetic? In this episode, I'm spilling all the details about my Brand Magic Blueprint - the exact framework I use to help artists and makers turn their passion into a brand people can't help but fall in love with! I'm breaking down the 8 magical modules that'll take you from scattered to strategic in just 90 days, from discovering your brand's true purpose to crafting a personality that stands out, we're covering everything you need to build a brand that feels authentically, wonderfully YOU. Think crystal-clear brand strategy, head-turning visuals, and a marketing plan that actually works (and feels good!). Whether you're joining the Brand Your Passion Collective or flying solo, these steps are your roadmap to creating that creatively fulfilling, community-building, financially stable art business you've been dreaming of. Want in on the Brand Your Passion Collective? The doors are now open at bit.ly/BYPC! If you are listening on the day this comes out, you've got 48 hours to grab founding member pricing of just $90 a year or $9/month before it goes up. Let’s take your brand from ‘ehh’ to adored together! ––––––––––– I’d be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November 🎙️ Drop your nomination and comment HERE! ––––––––––– WANT MORE? 🎧 104. The power of personality: Why you are your brand’s best asset 🎧 86. 8 ways to create compelling content that speaks directly to your ideal audience 💻 Read the blog post 📰 Join the Moxie Musing newsletter ––––––––––– CONNECT 📷 Connect on Instagram @makerandmoxie 🤳🏼 Find me on TikTok 🎨 Find me on Threads 🌐 Check out my website 🎙️ Sponsor Brand Your Passion ––––––––––– DROP SOME LOVE 🎧 Leave a review on Apple Podcasts 🎧 Leave a rating on Spotify 🧡 Provide feedback & get a free workshop! 🫙				29 Jun 2021	34: Applying your brand across the entire customer journey	00:15:00
When we think about branding, we often think about websites, Instagram and logos, but branding is about so much more than that. Branding is about ALL of the experiences that someone has with your business and how they come together to create your brand’s reputation. To make those experiences as positive as possible, I’m giving you a handy step-by-step guide to applying your brand across your entire customer journey so that every interaction is on-brand, intentional and leaves people feeling amazing! Timestamps Introduction: 00:00 Know how you want your brand to look: 03:32 Know how you want your brand to feel: 04:28 List your brand’s touchpoints: 05:16 Streamline your process: 07:07 Make your process look and feel on-brand: 07:54 Implement those things: 10:34 Wrap-up: 11:48 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	15 Sep 2020	08: Charli Prangley on being human, accepting help, and evolving your brand over time	00:38:32
This week on the Brand Your Passion podcast, I was joined by Charli Prangley, a marketing designer and side-hustle addict based in Valencia, Spain. Alongside working full-time at ConvertKit as a Marketing Designer, Charli hosts the DesignLifeFM and Inside Marketing Design podcasts, runs a YouTube channel with over 175K subscribers, designs and sells digital products, and speaks at events all around the world. In this episode, we talk about being human and putting the personal in personal brand, accepting help from others who are experts at what they do, niching, evolving, and transitioning your brand over time, and more! Links Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Charli’s font: https://charlimarie.com/product/grayscale Charli’s YouTube Channel: https://www.youtube.com/charlimarietv Charli’s website: https://charlimarie.com/ Charli on Twitter: https://twitter.com/charliprangley Charli on Instagram: https://www.instagram.com/charliprangley/ Read the accompanying blog post at https://www.makerandmoxie.com/blog Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
	03 Dec 2024	127. Brand Your Passion Live: Makers on Marketing with Emma Smith & Pepper Raccoon	00:49:58
Oh my goodness, we did something totally different and SO exciting! For the very first time ever, Brand Your Passion went LIVE and in-person, and it was absolutely incredible! I had the absolute pleasure of sitting down with two incredible artists - the amazing Pepper Raccoon and Emma Smith (you might know her as @steerIllustrations) for our very first live podcast recording. The atmosphere was electric - a room full of creative energy, real conversations, and that buzzing excitement that only happens when creative souls come together! Have you been wondering how other artists are actually marketing their work? Like, how do they really feel about Instagram and TikTok? What strategies are working for them right now? Well, in this extra special episode, we're diving into their real, honest thoughts about different marketing platforms, the actual strategies they use to get their work out there, and their favourite ways to connect with their audience. This episode is your behind-the-scenes peek into what really works. Plus, you'll get to feel like you were right there with us! Wanna join the Brand Your Passion Collective and become part of this amazing creative community? We’d love to have you! Head to 👉🏼 makerandmoxie.com/community. ––––––––––– Where to connect with Emma Smith: Instagram: @steerillustrations Website: steerillustrations.com Where you can find Pepper Raccoon: Instagram: @pepperraccoon Website: pepperraccoon.com ––––––––––– WANT MORE? 💻 Read the blog post 📰 Join the Moxie Musing newsletter ––––––––––– CONNECT 📷 Connect on Instagram @makerandmoxie 🤳🏼 Find me on TikTok 🎨 Find me on Threads 🌐 Check out my website 🎙️ Sponsor Brand Your Passion ––––––––––– DROP SOME LOVE 🎧 Leave a review on Apple Podcasts 🎧 Leave a rating on Spotify 🧡 Provide feedback & get a free workshop! 🫙 Add to...

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