Brand You - The Ultimate Personal Branding Podcast (Caz Grant and Toby Lee)
Explorez tous les épisodes de Brand You - The Ultimate Personal Branding Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 26 Aug 2024 | S1E4: Setting the foundations to your personal brand | 00:35:45 | |
In Episode 4 of Brand You, we dive into the crucial steps for setting up the foundations of your personal brand online. We start by discussing the importance of choosing the right social platforms. Instead of spreading yourself too thin by trying to be everywhere, we advise selecting one or two channels where your ideal audience is most active. We share tips on how to identify these platforms. Once you've selected your platforms, we guide you through the process of building a strong online profile. From selecting the perfect profile and cover images to crafting a clear and compelling bio, we cover everything you need to make a great first impression. We also touch on how to effectively use the "About" section to communicate how you can help your audience, rather than just listing your accomplishments. Finally, we introduce some free tools like Lightroom, Canva, and AI (with a caution against simply copying and pasting) to help you create professional and consistent branding across your chosen platforms. Tune in to Episode 4 of Brand You to learn how to lay a solid foundation for your personal brand and start building a presence that truly represents you. Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 21 Oct 2024 | Getting Comfortable With Creating A Bold Voice For Your Personal Brand With Rebecca Heald | 00:43:14 | |
In this week’s episode of the Brand You podcast, we are joined by special guest Rebecca Heald, a bold voice in the online space. Rebecca is a Sustainability Consultant in Construction, Founder of the Heald Method, and host of The Heald Approach podcast. She’s also a mum to two boys she affectionately calls “the Krays.” Rebecca has spent the last few years cultivating a powerful personal brand that’s rooted in authenticity and courage. She’s known for speaking out on inequality and calling out problematic language and behaviour, all while educating her audience and sparking meaningful conversations that drive real change. In this episode, we dive into Rebecca’s journey of building her personal brand. We explore how she’s developed confidence in sharing her bold messaging online, how she handles critics and trolls, and her tips for staying true to your voice when facing differing opinions. We also discuss what her boys think about her being so active online and her future goals for her personal brand. Rebecca leaves listeners with an actionable tip: write out your limiting beliefs, then re-write them into more empowering beliefs that you can start programming into your subconscious. Follow Rebecca on: Instagram@RebeccaHealdLeadership LinkedInRebecca Heald Websitewww.rebecca-heald.co.uk Tune in to this inspiring conversation about creating a bold voice for your personal brand! Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 03 Mar 2025 | S2E4: How To Create A Personal Brand As A Student | 00:28:08 | |
In this episode of the Brand You Podcast, we’re tackling a question many students and early-career professionals have: How do you build a personal brand when you don’t have a defined career path yet? Whether you’re still exploring your options, studying, or gaining experience, your personal brand is something you can start shaping right now. Building a brand early sets the foundation for future opportunities - helping you stand out to employers, connect with the right people, and gain confidence in your unique strengths. We’ll start by focusing on passions and values - because a personal brand isn’t just about a job title; it’s about who you are and what you stand for. You’ll learn how to identify your interests, strengths, and values and showcase them through projects, volunteering, or content creation. We’ll also discuss how to build an online presence, even without a clear career path, by sharing insights, lessons, and experiences that highlight your growth. From LinkedIn profiles to Instagram or Medium blogs, there are ways to position yourself as a thought leader in the making. Finally, we’ll explore how students can leverage their experiences - big or small - to build credibility. Whether it’s coursework, part-time jobs, extracurricular activities, or internships, everything you do adds value to your brand when framed the right way. We’ll also talk about why being a student is an advantage - embracing curiosity, documenting learning journeys, and positioning yourself as someone with potential. Your action step this week? Create a simple "About Me" post on LinkedIn or another platform, introducing your passions, what you’re learning, and what excites you about the future. Let’s start building your personal brand - without waiting for the perfect job title! Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 25 Nov 2024 | Building a Thriving Business Through Personal Branding: Francesca McClory's Journey | 00:54:31 | |
Podcast Synopsis: In this special guest episode ofThe Brand You Podcast, we’re joined by Francesca McClory, co-founder of Future Cloud Accounting, co-host of theCouch to Calculator podcast, and a founder of Quirq. Francesca shares her inspiring personal branding journey, which has fueled the growth of her accounting business and opened new doors for her professionally and personally. We explore how Francesca embraced personal branding during the pandemic, using it to nurture client relationships and connect with a supportive network of like-minded individuals. She reveals how her bold approach to standing out in the accounting industry has helped her business thrive, even in challenging times. Francesca also dives into the personal sacrifices and triumphs her personal brand has brought, the ventures she’s building alongside her husband Steve, and how their shared passion for fitness and business drives them to explore new opportunities like Hyrox. This episode is packed with actionable insights on how to use your personal brand to grow your business, build connections, and inspire others to achieve more than they ever thought possible. Don’t miss this dynamic conversation! Follow Francesca on: Instagram @fran.bella84 LinkedIn FrancescaMcCloryFMAAT Websitehttps://future-cloud.co.uk/ Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 03 Feb 2025 | S2E1: Mind the Gap – How to Use Your Personal Brand to Bridge Where You Are to Where You Want to Be | 00:33:51 | |
In this episode of the Brand You Podcast, we dive into the concept of thePerception Gap—the space between how you’re currently seen and how you want to be known. Building a strong personal brand is the key to bridging that gap and moving up the influence scale, from being relatively unknown to becoming a trusted authority in your field. We break down the different stages of influence, from gaining initial visibility to establishing credibility and, ultimately, stepping into thought leadership. We explore whyclarity is the foundation of influence - how defining your message, understanding your unique value, and consistently showing up in a way that aligns with your goals will help shift public perception. From creating engaging content to leveraging video, networking, and thought leadership opportunities, we discuss practical ways to elevate your brand and position yourself as a go-to expert. We also highlight the importance of audience engagement and trust-building, as real influence isn’t just about being seen - it’s about making meaningful connections. To wrap up, we encourage you to assess where you currently stand with your personal brands perception and map out actionable steps to move forward in 2025. If you're ready to level up and close the gap between where you are and where you want to be, this episode is a must-listen. Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 23 Dec 2024 | S1E16 - 2024 Wrapped: The Top 5 Personal Branding Lessons | 00:23:17 | |
In this special Christmas episode of the Brand You Podcast, we’re reflecting on the year and diving into the five biggest takeaways from our conversations about personal branding in 2024. These insights have shaped our episodes, inspired our audience, and provided a roadmap for building impactful personal brands. As we wrap up the year, we’re sharing these lessons to help you enter 2025 with clarity, focus, and purpose for your brand. We start with the reminder that authenticity is your greatest strength. Being true to yourself not only sets you apart but also builds trust and fosters meaningful connections. We also revisit how personal branding can help you attract opportunities rather than chase them, a recurring theme this year. By being consistent and compelling, you naturally draw in the right clients, collaborations, and chances for growth. Additionally, we discuss the power of blending online presence with in-person interactions, showing how the synergy between the two can amplify your brand's reach and impact. Our final takeaways emphasise the importance of regularly evaluating your brand to ensure it aligns with your goals and resonates with your audience. Success requires ongoing reflection and adjustments. We also highlight that everyone has a story worth sharing—your challenges, growth, and experiences are what make your brand uniquely yours. Whether you’re just starting or refining your personal brand, these lessons provide inspiration and actionable strategies to carry into the new year. Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 10 Feb 2025 | Special Guest Episode: Making an Impact in 2025 Through TikTok with Paul Kemshell | 00:28:14 | |
In this special episode of the Brand You Podcast, we sit down with TikTok expert Paul Kemshell to dive deep into how personal brands can make an impact in 2025 using TikTok. With TikTok continuing to dominate the social media landscape, we explore how individuals can harness its power to build influence, engage with their audience, and establish a strong personal brand. Paul shares his expert insights on what works on TikTok, how to stay authentic while playing to the algorithm, and the best ways to communicate your brand message in short, engaging videos. Whether you're new to the platform or looking to refine your TikTok strategy, this conversation is packed with value. We also tackle one of the biggest recent shifts in the digital world - the US ban on TikTok. What does this mean for creators and businesses in the UK and beyond? Paul offers his take on how this could impact TikTok’s global presence, the potential shift towards alternative platforms like Instagram Reels and YouTube Shorts, and what personal brands should do to future-proof their online presence. Is TikTok still a safe bet for brand growth, or should creators be diversifying now? We break down the pros and cons of depending on the platform in an ever-changing regulatory landscape. Finally, we look ahead at the future of TikTok - the trends, the evolving algorithm, and how personal brands can stay ahead of the curve. We discuss how different industries can tailor their approach, why cross-platform strategies are becoming essential, and what TikTok might look like in the next 3-5 years. Whether you’re a coach, entrepreneur, or influencer, this episode will give you the insights you need to leverage TikTok effectively and make a lasting impact in 2025. Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 23 Sep 2024 | Dressing To Reflect Your Unique Personal Brand With Mrs Stylewright | 00:32:29 | |
This week on Brand You, we’re excited to have a special guest episode with Michelle Wright, also known as Mrs Stylewright, a Colour & Personal Style Expert. We dive into Michelle’s journey and how she helps people unlock their confidence through what they wear, ultimately impacting how they show up in their personal and professional lives. In this episode, we explore the concept of dressing authentically for your personal brand. Michelle shares insights on how modern-day fashion allows for flexibility—whether dressing up or down—depending on the occasion and audience. We also discuss the importance of dressing for your ideal audience, while staying true to your own unique style. Michelle talks about building confidence through your wardrobe, with a focus on the power of bright colours and what they convey to the world. Michelle leaves us with a fantastic actionable tip: go through your wardrobe and throw out anything that no longer makes you feel good. If you wouldn’t buy it now, it’s time to let it go! Follow Michelle on: Tune in for practical advice on how to reflect your personal brand through your wardrobe and show up with confidence. Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 04 Dec 2024 | S1E13: How To Blend Your Online and In-Person Personal Brand | 00:27:10 | |
In this week’s episode of the Brand You podcast, we explore the art of blending online and in-person interactions to build a more holistic and impactful personal brand. Your personal brand isn’t confined to just one space - it’s the blend between your digital presence and real-world connections. By aligning these two realms, you can create deeper trust, reinforce credibility, and ensure your message is both authentic and consistent. We discuss why blending online and in-person efforts is essential for creating a cohesive brand experience and how in-person interactions humanise your online persona while your digital presence reinforces trust in real-world connections. Maintaining consistency in your messaging, appearance, and tone across both realms ensures your personal brand remains strong and recognisable. Additionally, we explore how you can use content as conversation starters, tagging and mentions to set up connections, and documenting events to share your journey online and boost engagement. This episode also highlights the power of saying yes to speaking opportunities and collaborations, even when they feel intimidating, as these experiences can significantly amplify your brand’s reach and reputation. Finally, we stress the importance of personalised follow-ups and thank-yous to strengthen your connections and make a lasting impression. Packed with practical advice and actionable tips, this episode will help you blend the best of both worlds and take your personal brand to new heights. Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 30 Jul 2024 | Brand you - Introduction - Trailer | 00:01:04 | |
Welcome to Brand You, the Ultimate Personal Branding Podcast. Join Caz Grant, of Quirq, a personal branding agency dedicated to helping you stand out in today's crowded market. And Toby Lee, a professional photographer at Headshot Toby, helping people make the best first impression. As they join forces to bring you 'Brand You'. The podcast is designed to demystify personal branding and show you how it can transform your business and your life. Caz and Toby are here to make personal branding accessible and effective for everyone, sharing actionable tasks along the way to get you started. You may not even realise you already have a personal brand, they’ll help you recognise what’s working, what’s not, and how to take it to the next level. Join Caz and Toby as they guide you through the steps to build a powerful personal brand, sharing success stories along the way. Follow the podcast on LinkedIn, and join the ‘Brand You’ community group where you can share all your personal branding questions and queries. Welcome to 'Brand You, the Ultimate Personal Branding Podcast. | |||
| 14 Apr 2025 | S2E8: Building Your Tribe: How To Grow An Army Of Loyal Followers | 00:38:36 | |
You don’t need everyone on the internet to follow you, you just need the right people to stick around. In this episode, Caz and Toby unpack what it really takes to grow a loyal, engaged audience that actually cares about what you do. Forget vanity metrics, this is about building trust, community, and long-term connection with people who genuinely want to be in your world. From showing up with authenticity to sparking real conversations in your comments and DMs, they share practical strategies for turning passive scrollers into active supporters. You’ll hear why loyalty beats reach every time, how to use personal stories to deepen connection, and why a consistent tone and content rhythm makes your audience feel like they know (and like) you. Plus, they explore how to go beyond the follow button and start creating a genuine community, whether that’s through shared values, two-way engagement, or spaces like online groups and live Q&As. This episode is full of tips for showing up in a way that builds trust over time, not overnight. To wrap up, Caz and Toby challenge you to spend 30 minutes a day intentionally engaging with your ideal audience this week. Because loyalty doesn’t just happen, it’s something you build. And when you do? That’s when the magic happens. Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 10 Sep 2024 | S1E6: Creating Compelling Content for Your Personal Brand | 00:36:28 | |
In Episode 6 of the Brand You podcast, we're diving deep into the world of personal brand content creation. If you've been wondering what type of content to post and how to do it effectively, this episode is for you! We discuss the importance of choosing the right platforms based on where your ideal audience spends their time and how to craft a balanced mix of personal and business content through storytelling. We break down the 3:1 posting rule: for every three engagement posts (those that offer value, educate, inspire, entertain, or relate), you can share one promotional piece. Learn how to create hooks that draw people in and the importance of using calls to action (CTAs) that go beyond just selling — think conversation starters that engage your audience. We also talk about the decline of traditional sales or corporate posts that often get ignored and share tips on making your content easy to read, such as spacing out your text and using emojis. It's all about connecting with your ideal audience in a way that feels authentic and relatable. Whether you're writing, speaking, or on camera, imagine you're talking to a friend — imperfections included! We’ll cover the use of AI for inspiration while reminding you to keep your content human and true to your voice (yes, that means correcting those Americanisms if you're in the UK!). Most importantly, we remind you to have fun and be yourself because that's what personal branding is all about. Join us for actionable insights and tips that will help you create content that truly resonates with your audience, builds engagement, and amplifies your personal brand. Tune in, take notes, and get ready to level up your content game! Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 10 Mar 2025 | S2E5: The Rise of Polyworking – Managing Multiple Careers Under One Personal Brand | 00:27:30 | |
In this episode of the Brand You Podcast, we’re diving into polyworking - the growing trend of managing multiple careers under one personal brand. With the rise of flexible work, digital opportunities, and the desire for professional variety, more people are embracing multiple roles instead of sticking to just one job or business. But how do you build a cohesive personal brand when juggling different ventures? How do you ensure clarity, avoid burnout, and communicate your multi-passionate identity in a way that makes sense to your audience? We’ll start by defining polyworking and why it’s becoming increasingly common. From side hustles to portfolio careers, technology has made it easier than ever to explore multiple passions while still maintaining a strong professional identity. Caz also shares her personal experience managing Quirq and Network Marketing - and how these roles, while different, still align under a shared mission and brand identity. Next, we’ll explore how to craft a unified personal brand across diverse careers. You’ll learn how to create a consistent brand narrative, communicate clearly with different audiences, and avoid appearing scattered. We’ll also discuss time management strategies to juggle multiple roles effectively - because avoiding burnout is key! From time blocking and organisation tools to setting boundaries, you’ll get practical tips to stay in control. Finally, we’ll tackle common concerns about polyworking, including how to position yourself confidently, deal with skepticism, and embrace the unique opportunities it offers - like multiple income streams, creative fulfillment, and professional growth. Your action step this week? Take 15 minutes to map out your personal brand story - write down your core values, the common thread between your ventures, and one practical way to showcase this connection online. Whether it’s updating your LinkedIn, refining your bio, or sharing a post that ties your roles together - let’s make polyworking work for you! Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 31 Mar 2025 | S2E7: How to Unlock Income Streams from Your Personal Brand in 2025 | 00:22:26 | |
In this episode of the Brand You Podcast, we’re diving into how to monetise your personal brand in 2025. Whether you’re looking to create an extra income stream or turn your brand into a full-time business, there are more opportunities than ever - but where do you start? First, we’ll cover the foundations of monetising your personal brand - why it’s crucial to have a strong, consistent brand before focusing on income, and how to identify your niche, audience, and unique value proposition to attract the right opportunities. Next, we’ll explore multiple streams of income you can build through personal branding, including:
Then, we’ll talk about leveraging social media and digital platforms to generate revenue. You’ll learn how to use platforms like Instagram, TikTok, LinkedIn, and YouTube to grow your audience and drive conversions, while maintaining engagement and avoiding a sales-heavy approach. We’ll also break down how to build and sell a personal brand ecosystem - turning your expertise into scalable offerings like workshops, speaking engagements, and subscription models. Finally, we’ll tackle common challenges - like the fear of feeling “too salesy” or losing authenticity when introducing paid offerings. Your action step this week? Start small! Pick one monetisation idea - whether it’s a brand collaboration, network marketing partnership, writing an e-book, launching a webinar, or offering 1:1 coaching - and outline a basic plan to create and promote it. Your personal brand has value - now it’s time to turn that value into income! Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 05 Aug 2024 | S1E1: Meet Your Hosts, Caz & Toby | 00:11:51 | |
Episode 1 - Meet your hosts, Caz & Toby: In this episode Caz and Toby dive into why they are talking to you all about personal branding: What makes them qualified to speak on this subject? What backgrounds do they have? Defining what personal branding is? How to break the barrier to people speaking and connecting with you? What to expect from this podcast? Follow the podcast on LinkedIn, and join the ‘Brand You’ community group where you can share all your personal branding questions and queries. Welcome to 'Brand You, the Ultimate Personal Branding Podcast. | |||
| 19 Aug 2024 | S1E3: What to do before you even start personal branding. | 00:31:53 | |
Before diving into the world of personal branding, it's crucial to lay the right foundation. In this episode of Brand You, we explore the essential steps to take before you even start building your personal brand. We begin by helping you uncover who you are—what makes you unique, your journey so far, and the experiences that have shaped you. We discuss how to identify the challenges you've overcome, the passions that drive you, and the message you want to share with the world. We'll guide you through understanding your target audience—who they are, what they need, and how you can uniquely help them. We also touch on brand aesthetics, helping you think about the colours, images, and overall look you want to convey. In the closing segment, we recap the key points and emphasise the importance of self-discovery and understanding your audience before starting your personal branding journey. Plus, we'll give you an actionable step to get clear on these foundational elements before moving forward. Get ready to set the stage for your personal brand with Episode 3 of Brand You. Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 06 Jan 2025 | S1E17 - Level Up Your Personal Brand: 5 Ways to Shine in 2025 | 00:18:21 | |
As the calendar turns to a new year, it's the perfect time to take your personal brand to the next level. In this special New Year episode of the Brand You Podcast, we’re sharing five actionable tips to help you make 2025 your best year yet. Whether you’re just starting to build your brand or looking to elevate it further, these strategies will set you up for success. We kick off by emphasising the importance of clarity - knowing your unique value and defining the audience you want to connect with. From there, we dive into the power of consistency, sharing practical ways to show up regularly with a plan, even when life gets busy. Building genuine connections is another cornerstone, and we discuss how engaging authentically can lead to relationships that support and amplify your personal brand. But that’s not all - growth and bravery are key themes for 2025. We explore why investing in learning, collaborations, and self-care is essential for staying ahead. Finally, we challenge you to be bold. This is your year to take risks, step out of your comfort zone, and shine brighter than ever. Start 2025 with intention, and let’s make it a standout year for your personal brand! Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 11 Nov 2024 | S1E11: How to Utilise AI When Creating Your Personal Brand. | 00:32:35 | |
In this week’s episode of the Brand You podcast, we’re diving into an exciting topic: "How to Utilise AI When Creating Your Personal Brand." Following up on last week's exploration of the power of video content, we’re shifting gears to uncover how artificial intelligence can support and amplify your personal brand-building efforts. Join us as we discuss how AI can be a game changer for understanding your audience better through AI-generated analytics and audience insights. We’ll explore how AI-powered tools can provide competitive analysis, help build a consistent brand identity across platforms, and make your personal brand strategy more effective. In addition, we’ll cover practical ways AI can assist with content creation—from idea generation and writing assistance to graphic design and video editing using simple tools like Canva and ChatGPT. Learn how to leverage AI tools for extracting insights from meetings or long-form content and transforming them into shareable posts. Finally, we’ll offer actionable steps to get started experimenting with AI, like using ChatGPT to brainstorm content ideas tailored to your ideal audience. This episode is packed with tips and strategies to help you embrace AI as a creative ally in building and maintaining a strong, authentic personal brand. Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 07 Oct 2024 | S1E9 - Expanding Your Reach With Your Personal Brand | 00:33:16 | |
In Episode 9 of the Brand You podcast, we dive into the topic of Expanding Your Reach With Your Personal Brand. We start by discussing the importance of understanding your current reach - analysing where your audience is currently engaging with you, what's working well, and where there are opportunities for growth. Next, we explore how to leverage social media platforms like LinkedIn, Instagram, TikTok, and YouTube to expand your brand’s visibility. We’ll show how you can tap into new audiences by exploring new platforms, with TikTok as a prime example, and repurpose content across different platforms to maximise your reach and save time. You'll learn strategies for creating valuable and shareable content that resonates with your audience and encourages them to share it within their own networks. We also cover the power of organic engagement - why it's critical to consistently post, engage with your audience, and avoid the “post and ghost” trap. We wrap up with networking and collaboration tips - both online and offline. Discover how collaborations, guest appearances on podcasts or webinars, and speaking engagements can propel your brand forward, while also positioning you as an authority in your field. Whether you're just starting or looking to scale, this episode is packed with actionable advice on how to grow your personal brand's reach! Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 18 Nov 2024 | S1E12: How Personal Branding Can Boost Your Career | 00:24:52 | |
In Episode 12 of the Brand You podcast, we’re delving into how building a personal brand can significantly impact and accelerate your career progression. While personal branding is often associated with business owners and entrepreneurs, we explore why it's equally powerful for professionals in traditional careers. We begin by discussing how a strong personal brand can set you apart from your peers, creating visibility and opening doors to opportunities that may otherwise remain closed. We touch on the importance of positioning yourself as an expert through the consistent sharing of knowledge and insights, which helps build your reputation as an industry leader. Learn how developing a personal brand fosters personal growth, giving you a platform to step into your authority, own your contributions, and stand out from the crowd. We talk about networking potential and how a robust online presence can attract connections that propel your career forward. Platforms like LinkedIn and personal blogs come into focus as powerful tools for showcasing thought leadership and building credibility. We also share real-world examples, such as Caz’s personal story of redundancy and how her network and personal brand supported her in times of change, proving that preparation and a strong digital presence pay off. We'll touch on how a personal brand can play a direct role in promotions and raises and even pave the way for monetisation and long-term financial flexibility. For those in corporate settings, we cover how to align personal branding with company culture while staying authentic and discuss why companies should encourage employees to develop their brands. This approach can create an enthusiastic network that organically supports the company and its industry. To wrap up, we offer actionable advice for professionals ready to start their personal branding journey: Reflect on what unique value you bring to the world. Remember, you don’t have to be the best; you just need to be 10% better than those you aim to inspire or assist. Tune in to learn how personal branding can transform your career trajectory! Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 17 Mar 2025 | S2E6: Using Your Personal Brand to Make a Purposeful Impact in 2025 | 00:26:31 | |
In this episode of the Brand You Podcast, we’re diving into how to move beyond personal branding and create a purpose-driven impact in 2025. Personal branding isn’t just about showcasing expertise anymore - it’s about using your influence to drive real, meaningful change. But how do you align your brand with a larger mission? And how can you build a community-driven movement that resonates with your audience? First, we’ll discuss the shift from personal branding to purpose-driven leadership - how individuals evolve from simply building their brand to leading with impact. We’ll explore how having a clear mission behind your brand amplifies influence and credibility in a crowded digital space. Next, we’ll dive into how to align your personal brand with a meaningful mission. Whether you’re passionate about sustainability, mental health, or education, we’ll cover how to choose a cause that feels authentic, integrate it into your messaging, and connect with audiences who share your values. Then, we’ll talk about the power of community in turning your personal brand into a movement. You’ll learn how to engage your audience, foster a sense of belonging, and empower others to champion your mission. Plus, we’ll break down real-life examples of individuals who have successfully built movements from their personal brands, such as Greta Thunberg - and the lessons we can apply from her journey. Finally, we’ll look at why 2025 is the perfect time to focus on impact-driven branding. With more people craving genuine connection and values-led leadership, this is your opportunity to stand out, make a difference, and build something bigger than yourself. Your action step this week? Take a moment to reflect on what truly drives you. Identify one cause, value, or mission that aligns with your personal brand, and brainstorm one small but impactful way to incorporate it into your content or business - whether through a social media post, collaboration, or a new project idea. Let’s make 2025 the year your brand stands for something bigger! Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 14 Oct 2024 | S1E10 - The Power Of Video For Your Personal Brand | 00:33:34 | |
In Episode 10 of the Brand You podcast, titled "The Power of Video for Your Personal Brand," we dive into why video content has become such a powerful tool for personal branding. We discuss the rise of video on platforms like YouTube, Instagram, TikTok, and LinkedIn, and why it's now the most engaging form of content, blending both visual and audio elements to build stronger connections with your audience. We explore different types of video content, from live streams and tutorials to storytelling and client testimonials, showing how each can strengthen your personal brand and enhance trust with your audience. You’ll also hear tips for overcoming camera shyness and tools that make video creation easy, even for beginners. Lastly, we talk about repurposing your video content, turning one video into multiple pieces of content across platforms, so you can maximise your reach. And as always, we leave you with an actionable step: create and post your own video to start building deeper connections with your audience! Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 17 Feb 2025 | Season 2 Episode 2: Traditional Marketing vs. Personal Branding in 2025 – Which Path Will You Choose? | 00:32:33 | |
In this episode of the Brand You Podcast, we break down the key differences between traditional marketing and personal branding - two powerful yet distinct approaches to growing your business and influence. Traditional marketing relies on paid ads, email campaigns, and mass outreach to drive quick conversions, while personal branding is all about positioning yourself as a trusted, relatable individual that people connect with over time. We explore how the goals of these strategies differ and why personal branding has become a must-have in today’s marketing landscape. We discuss the pros and cons of both approaches, from the fast, scalable results of traditional marketing to the deep trust and loyalty that personal branding fosters. While traditional ads can generate quick sales, they often feel impersonal and costly, whereas personal branding requires consistency but builds lasting authority. We also explore the increasing demand for authenticity in 2025 and how consumer behaviour is shifting towards trust-driven decision-making. Whether you’re an entrepreneur, content creator, or business owner, understanding how to balance these two strategies is crucial for long-term success. To help you move forward, we guide you through an actionable brand audit - assessing whether you're relying too much on one strategy and where you could integrate the other for better results. Are you prioritising short-term sales, or are you investing in long-term brand credibility? Tune in to discover which path aligns best with your goals. Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 10 Dec 2024 | S1E14: Is Your Personal Brand Really Working? | 00:38:08 | |
In this episode, we help you uncover whether your personal brand is truly making an impact. We start by exploring the key indicators of success, including authentic audience engagement, opportunities coming to you, and alignment with your ideal goals. From meaningful connections with your followers to receiving invitations for speaking engagements or collaborations, we dive into the real-world signs that show your personal brand is working for you—not the other way around. But what if your brand isn’t hitting the mark? We highlight common warning signs, like low engagement, stagnant growth, or feedback that suggests confusion around your message. We also explore actionable strategies to adjust and realign, such as revisiting your content strategy, fine-tuning your messaging, and engaging more intentionally with your audience. It’s all about creating clarity and connection. Finally, we leave you with a powerful action step: conduct your own personal brand audit. Whether it’s reviewing your visuals, refining your messaging, or listening closely to your audience’s feedback, this process will give you clarity on what’s working—and what’s not. Tune in and discover how to make your personal brand the magnet it’s meant to be! Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 12 Aug 2024 | S1E2: Why 2024 is the Year to Invest in Your Personal Brand | 00:26:34 | |
In this episode of Brand You, we dive into why 2024 is the pivotal year to invest in your personal brand. With the digital landscape continuously evolving, having a strong personal brand has never been more critical. We explore the increased reliance on digital platforms for networking, job searching, and business, and how your online presence plays a crucial role in how you're perceived and that you exist and are available for any opportunities that arise. We also discuss the competitive job market and crowded business environment, explaining how a well-crafted personal brand can set you apart. Trust and credibility are more important than ever, especially in a world where face-to-face interactions are limited. We share a real-world example, like Ben Francis of Gymshark, to illustrate the powerful impact of personal branding on building trust and increasing the eyes on your business messaging. Tune in to learn why 2024 is the year to elevate your personal brand and take the first steps towards stepping into the online spotlight! Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 16 Sep 2024 | S1E7: How To Nail Your Personal Branding Imagery? | 00:45:43 | |
In Episode 7 of the Brand You podcast, titled "How to Nail Your Personal Branding Imagery," we dive into the world of visual branding. This episode is in the capable hands of Toby, the resident expert on imagery, to discuss how to create impactful visuals for your personal brand. This episode covers the importance of imagery in building trust and connection with your audience, including essential tips for creating eye-catching profile photos, cover images, and content that stops people from scrolling. Toby shares practical advice on using your phone's camera, working with lighting, angles, and backgrounds, and the power of using tools like Lightroom to enhance your shots. We also discuss the value of professional photography and how a branded photoshoot can elevate your personal brand to the next level. As always, we leave listeners with actionable steps. This week, grab your phone and practice taking a few images using the tips shared, and build a collection of visuals to use in your content. Tune in to learn how to take your personal brand's imagery to the next level! Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 02 Sep 2024 | S1E5: Building Your Confidence in Personal Branding | 00:34:38 | |
In Episode 5 of the Brand You podcast, we dive into the essential topic of building confidence to share your personal brand with the world. Picking up from last week’s discussion on setting the foundational elements of your personal brand, this episode focuses on overcoming the common barrier of self-doubt. Without confidence, starting a personal brand can feel like an insurmountable task, so this episode tackles how to break through that initial fear. We share our personal experiences of overcoming self-doubt and building confidence. We emphasise that confidence isn’t something you’re born with; it’s built through taking action, even when it feels scary. They discuss the importance of liking yourself, feeling worthy, and having a clear understanding of what you want to say, who you want to help, and what you want to achieve with your personal brand. The key message is to start before you’re ready and not to wait for perfection—confidence comes from doing, not from waiting. The episode encourages listeners to focus on their own journey and to not let the fear of others’ opinions hold them back—confidence grows along the way. Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 07 Apr 2025 | How Personal Branding Makes You a Better Leader with Andy Nisevic | 00:46:18 | |
This week on Brand You, we're joined by leadership coach Andy Nisevic to unpack the powerful relationship between personal branding and leadership. From the boardroom to the breakroom, we’re diving into why leadership today isn’t just about strategy, it’s about showing up with clarity, consistency and authenticity. And that starts with knowing who you are and what you stand for. Andy shares how his own personal brand has evolved through his leadership journey, and why getting clear on your mission, vision and values isn’t just good branding, it’s essential for setting the tone across your whole organisation. We talk about how those values can shape how people behave at every level, and why authenticity isn’t a fluffy extra, it’s your superpower as a leader. Whether you're leading a team, a company or just getting started with building your influence, this episode is packed with real talk, practical advice, and inspiring stories that’ll help you lead with more purpose, trust and impact. If you’ve ever wondered how your personal brand fits into the bigger leadership picture, this one’s for you. Follow Andy through his website One Degree or LinkedIn. Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 18 Dec 2024 | S1E15: Being 'You' Is Your Superpower With Personal Branding | 00:22:41 | |
In this episode, we explore why authenticity is the secret weapon of personal branding. We discuss how sharing your true self builds trust, credibility, and stronger connections with your audience. In a world where polished, impersonal brands are everywhere, being authentic is what helps you stand out. Plus, we delve into how staying real can safeguard your mental health and create a sustainable, long-lasting brand that genuinely resonates. We share practical tips for showcasing the "real" you online—like highlighting your personality, sharing relatable stories, and being transparent about both challenges and successes. We also discuss the fine line between personal and professional, helping you set boundaries that feel right while still connecting with your audience on a deeper level. Authenticity isn’t about oversharing; it’s about meaningful sharing that aligns with your message and values. Finally, we tackle the common fears that come with being authentic online, such as the fear of judgment, oversharing, or battling imposter syndrome. We’ll help you reframe these challenges and embrace vulnerability as a strength—not a weakness. Your story, quirks, and unique perspective are what make your brand memorable. Tune in and discover how being authentically you can elevate your personal brand to new heights! Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 24 Feb 2025 | S2E3: You Can Still Talk About Your Business Through Your Personal Brand! | 00:28:51 | |
In this episode of the Brand You Podcast, we’re tackling a common concern for personal brand builders: How do you talk about your business without feeling too salesy? Many entrepreneurs and professionals hesitate to share their business openly through their personal brand, fearing they’ll come across as pushy. But here’s the truth—your audience wants to connect with the person behind the business, not just the services or products you offer. Today, we’ll show you how to weave your business naturally into your content while maintaining authenticity, trust, and engagement. We’ll start by breaking down why talking about your business through your personal brand is essential. In 2025, audiences are craving connection more than ever, and hard-sell tactics are being replaced by human storytelling. You’ll learn simple ways to showcase your business without overwhelming your audience, like the 3:1 content rule, storytelling techniques, and the power of sharing client wins and behind-the-scenes moments. We’ll also explore how to position yourself as an expert through education and value-driven content rather than direct promotion. Finally, we’ll address the fear of coming across as too salesy. If you believe in what you do, sharing it with confidence isn’t selling - it’s helping. We’ll reframe the mindset around self-promotion and help you shift the focus to how your business solves problems and improves lives. Your challenge this week? Create one piece of content that authentically highlights your business - whether it’s a client success story, a behind-the-scenes look, or a personal lesson tied to your work. Let’s start showing up in a way that feels right for you! Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries. Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||
| 30 Sep 2024 | S1E8: Creating Consistency With Your Personal Brand | 00:34:36 | |
In Episode 8 of the Brand You podcast, we dive into the importance of creating consistency with your personal brand. Building a personal brand is a marathon, not a sprint, and it’s crucial to make your efforts manageable for long-term success. We discuss strategies to stick to one or two key platforms where your ideal audience is most active and how to time-block for personal branding tasks. We also cover the power of creating a simple content plan with clear content pillars, and how to prepare your content in advance using scheduling tools. We emphasise the importance of consistent messaging—repeating your core message so it resonates and becomes recognisable to your audience. Finally, we touch on the consistency of visuals, ensuring that your brand identity is clear and cohesive across all platforms. This episode is full of practical tips to help you stay consistent, organised, and effective as you build and grow your personal brand. The actionable step from this weeks episode is: Create a content plan and then also find a scheduling tool and schedule your first weeks posts, make it manageable. Follow the podcast on LinkedIn, and join theBrand You community group where you can share all your personal branding questions and queries. Follow your hostsCaz &Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Welcome to Brand You, the Ultimate Personal Branding Podcast. | |||