BRAND PARTY Podcast (Christine Lieu)
Explorez tous les épisodes de BRAND PARTY Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 21 Feb 2022 | Achieving Brand Success Through Successful Launch Planning | 00:33:28 | |
Launch planning is an integral step in determining the success of your brand, product, or service. It can be overwhelming and stressful. Today, I have invited an expert to the show to give us an insight and share her expertise on how to successfully launch your business. Sara Vartanian is a launch copywriter and strategist who helps coaches, consultants and course creators tune into the words that make the people they love to serve feel seen and heard. In this episode, Sara shares with us her expertise in launch planning. From pre-launch to the actual launch, Sara guides us to the how-tos of creating content, market research, building your email list and more! But most importantly, how to create and maintain human connections in your customers journey. When you start with human connection, the leads and sales will follow. - Sara
| |||
| 07 Mar 2022 | Shifting Your Money Mindset To Take Control Of Your Finances with Vanessa Bowen | 00:25:35 | |
At one point in our lives we may have gone through financial problems, but did you know this can be avoided? Today, I have Vanessa Bowen on the show, a Chartered Professional Accountant (CPA) and Master Neuro-Linguistic Programming Practitioner (NLP) and the Founder of Mint Worthy, a personal finance coaching platform that helps women shift their relationship with money and take control of their finances. In this episode, Vanessa shares with us how her own personal financial journey taught her how to manage her finances and how it inspired her to help other women who went through the same struggles as her. I want people to realize that you can learn how to manage your money, it's possible to change your financial life, you just have to learn to live in your power. - Vanessa
| |||
| 28 Feb 2022 | Impactful Community Tips For 2022 From Our Trusted Experts | 00:05:57 | |
On today’s episode we’re diving into top tips on how to build an impactful community according to fellow experts. Some you may have recognized on a past episode of Brand Party such as Rachel Kelly of Make Lemonade and we’re also saying hello to some new guest features from Christina Tolosa, Eva Bloom, D’ana Joi, Jen Macones, and Tanya Garma. | |||
| 14 Mar 2022 | Achieving Brand Success Through Creativity And Choices | 00:29:07 | |
Creating your brand can be daunting for some, especially when you’re in the early stages of your business. Heather Brassington knew all too well how that felt, but she did it anyway… Heather is the owner and artist behind Naughty Florals, from 6 cards on Etsy it has expanded to over 150 products in stores across North America. Her creations are unique, fun, and unapologetic. In this episode, Heather shares with us how her creativity and the choices she made brought her brand success. From a distinct brand vision, branding tips, stress coping mechanisms, and learning to stand up for her values, Heather has brought her ideas to life and success.
| |||
| 11 Jul 2022 | Start of Summer Checklist when going OOO | 00:03:51 | |
Summer is here and you’re ready to enjoy the warmer weather. But before you start packing up your summer clothes and pulling out the flip flops, there are some important steps you need to take care of to ensure your business is ready for the upcoming season. It’s easy to get caught up in all the things we need to do before we get away. In this episode, Christine shares the 5 areas you can focus on to help make the transition of seasons of rest and work much easier. | |||
| 18 Jul 2022 | How to check everything off your design wishlist in one day | 00:04:54 | |
When you’re working on a design project, there’s always more to do than you can possibly get done in one day. But if you break up your work into smaller tasks, then you can accomplish more in less time and leave the desk behind feeling like a hero! | |||
| 25 Jul 2022 | Need help with that never-ending design list? This is for you. | 00:05:58 | |
Summer is in full swing! There’s no denying how tempting it is when that bright light peeks through your window in the morning and you know it’s going to be a good day, versus the lack-luster laptop sitting on your desk calling your name, right? | |||
| 01 Aug 2022 | The ultimate guide to brand copy and how to get a website in a day | 00:18:27 | |
My client, Shannon Mulligan joins to break down the foundations for brand messaging to her top 3 tips you can do today to improve your content and copywriting. When visual communications and copy come together, that's where the magic happens. | |||
| 03 Dec 2019 | Introducing the life behind the party | 00:03:32 | |
In this episode:
Like what you've heard? | |||
| 16 Dec 2019 | How To Build Confidence With Your Personal Brand | 00:10:10 | |
In this first full episode of Season 1 of the BRAND PARTY Podcast, we are celebrating how to build confidence. It’s a feeling like nothing else when you’ve achieved clarity and are able to put that into action.
✨ Follow along for all of the fun. 🎧 Thanks for listening! If you had fun listening to this episode, please subscribe and rate/review this podcast. Share this with a friend. They are so greatly appreciated ----- 🎉 About this show: | |||
| 16 Dec 2019 | Burnout: How To Crush It And Enjoy The Process | 00:21:07 | |
Lauren is the London-born (UK), a Toronto-based, founder of Space Parties - the mental health event series, focused on making talking therapy/support more accessible. She is also a brand strategist, who has pioneered strategies for everything from Fortune 500 companies, to political campaigns, to small, mission-led organizations.
✨ Follow along for all of the fun. 🎧 Thanks for listening! If you had fun listening to this episode, please subscribe and rate/review this podcast. Share this with a friend. They are so greatly appreciated ----- 🎉 About this show: | |||
| 23 Dec 2019 | Are You Turning Heads 360 With Your Branding? | 00:10:24 | |
Do you think your brand and business revolves ONLY around your logo? That couldn’t be further from the truth, my friend. Learn about what it takes to attract your dream clients, make it easy for people to like, know, trust AND buy from you.
Like what you've heard? ✨ Follow along for all of the fun. 🎧 Thanks for listening! If you had fun listening to this episode, please subscribe and rate/review this podcast. Share this with a friend. They are so greatly appreciated ----- | |||
| 13 Jan 2020 | Is It About Time For A Rebrand? | 00:06:45 | |
Important question for creative entrepreneurs and lifestyle businesses who despite taking every online training and trying multiple freelancers and attempts to outsource still feel overwhelmed by building your own brand and not putting your best foot forward. If there was a way to achieve brand clarity and consistency in your online profiles and reliable conversions through social media without decision fatigue, would you finally commit to building a brand that is a true reflection of you?
✨ Follow along for all of the fun. 🎧 Thanks for listening! Want the funnest, honest, to-the-point branding tips on the weekly? Hit subscribe to join all of the fun and never miss out. Please rate + review this podcast. Share this with a friend. It’s so greatly appreciated! ----- 🎉 About this show: | |||
| 20 Jan 2020 | Communicate Impact With This Winning Message | 00:24:03 | |
Meet Julia - a Content Writer and Comms Expert (& part-time dancer!). Julia helps purpose-driven companies create powerful brand messages and content. This gets them the funding, engagement, and support they deserve.
✨ Follow along for all of the fun. ----- 🎉 About this show: | |||
| 27 Jan 2020 | The Importance Of Brand Loyalty & Community | 00:23:47 | |
Rachel is the Founder and Chief Lemon of Make Lemonade, a coworking office in the heart of Toronto. Rachel believes that everyone deserves to feel like a boss; whether they’re the CEO or starting their first internship. She encourages everyone to go after their dreams, no matter how big or small, or what lemon life has handed them.
Looking to get sh*t done?
🎧 Thanks for listening! ----- For show notes, go to https://www.christineldesigns.com/post/ep09-the-importance-of-brand-loyalty-community 🎉 About this show: This podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! | |||
| 06 Jan 2020 | How To Optimize Your Brand Assets | 00:23:30 | |
Jenny Jay is a multimedia creator, who lives her best shameless life as a photographer, documentary filmmaker, writer, colourist and creative. Known for her terrible puns, her tendency to travel the world, and her passion for great storytelling, she spends her days and nights creating and living. The Double Jay Collective is a Photography and Videography Powerhouse. Founded in 2015, she knows what it means to honour your voice and your story. She takes your idea and create the visuals that match your brand voice, your key messaging, and your style, honouring your vision from the start. In this episode:
Feeling lucky? ----- For show notes, go to https://www.christineldesigns.com/post/ep06-how-to-optimize-your-brand-assets | |||
| 30 Dec 2019 | How To Find Courage To Be Your Most Efficient & Profitable Self | 00:24:32 | |
Through her expertise in Business, Human Design, Quantum Strategy, and experience translating “entrepreneurial DNA,” Paige Michelle helps CEOs of rapidly growing companies uncover their untapped potential, untapped team dynamics, and scale with synergy. In fact, some of the byproducts of tapping into her genius is amping your confidence (with others) and grace (with yourself). Paige, often described as an “experience” has helped her clients generate a collective 18M in combined wealth since 2018. Her favorite “label” in life is “Momma” to Ford and Ruby Moon. Paige has been a student of Human Design for the last 5 years and living her experiment for the last 4 years. She uses it as the foundation of what she calls "Energetic Strategy" and has helped hundreds of women directly and thousands of women indirectly live their experiment and change their lives. THE Patterns is her first book and is the first step to learning more about her work.
Like what you've heard? ✨ Follow along for all of the fun. 🎧 Thanks for listening! Want the funnest, honest, to-the-point branding tips on the weekly? Hit subscribe to join all of the fun and never miss out. Please rate + review this podcast. Share this with a friend. It’s so greatly appreciated! ----- 🎉 About this show: | |||
| 27 Apr 2020 | #5MinuteMonday: The Best Stress Reliever Is Forward Action | 00:05:23 | |
Welcome to Season 2 of Brand Party Podcast! In today’s episode, get a sneak peak of what’s new (and what’s staying the same) for season 2. Plus, you’ll get the first listen on a new series to help you kick off your best week yet, #5MinuteMondays. New here? Catch up on everything you missed in Season 1! Already the life of the party? Welcome back! Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency forms the core of her approach.
Christine’s 5 Prompts (plus a few extras)
Like what you've heard? Share this Podcast with your Bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
🎧 Thanks for listening! ----- About this show: | |||
| 27 Apr 2020 | Taking Care of Business (in a Crisis) | 00:33:59 | |
In today’s episode, learn how to relieve the feeling of overwhelm and make confident decisions for your business during these uncertain times. Plus, Christine and Ballie (@bailliethornhill) unlock the key to work-life balance, profit & customer loyalty during the Coronavirus Pandemic and beyond. Ballie Thornhill is a lifelong entrepreneur, author and director of Conscious Lead, a family business known for helping clarify big picture visions and eliminating overwhelm. By focusing on mindset, finance and marketing, Conscious Lead holistically supports brick and mortar businesses saying goodbye to financial uncertainty and ditching the cycle of business burnout for good. What to Listen For:
Christine’s 2-Minute Morning Routine by Neil Pasricha Conscious Lead’s Crisis Aversion Action Plan Facebook Group Conscious Lead’s Free 14 Page Cashflow Projections Workbook Like what you've heard? Share this Podcast with your bestie Free Brand Consistency Checklist
Christine on Instagram Brand Party Podcast on Instagram
🎧 Thanks for listening! ----- About this show: | |||
| 27 Apr 2020 | Serve Yourself First: The Importance of Discovery | 00:14:16 | |
In today’s episode, we’re carving out space for you if you’re feeling mentally and physically exhausted. Find more ways to use this time to connect with your why and learn how to make self-care a non-negotiable in your life. Plus, Christine and Dani (@danicaSNelson) discuss what happens when your work becomes your entire identity and hear how these two are successfully navigating the unexpected challenges of today. Danica (Dani) is a passionate music enthusiast, foodie and world traveller. Dani is the creator of Liberty Leave, an intentional act of leaving behind what doesn’t bring you liberty, for what does by planning, pausing and pivoting. With this project, she shines a spotlight on inspiring people taking their own Liberty Leaves including everything from career pivots, navigating entrepreneurship, self-development, travel journeys, and more. By day, Dani is also an award-winning Sr. Marketing Communications Manager at one of Canada's largest telecommunications companies. What to Listen For:
Resources From This Episode: Liberty Leave’s Spotlight Series: Living in Liberty Start Living Your Brand 360 with the Brand Party Challenge
Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Share this Podcast with your bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
🎧 Thanks for listening! -----
| |||
| 11 May 2020 | Growing At the Pace of Cash | 00:25:23 | |
In today’s episode, Christine digs deep with her guest, Octavia on taking control of your financial success as an entrepreneur. Listen in as Christine and Octavia (@octaviafaith) navigate the age-old dilemma of ‘Am I charging too much?’, surviving tax season and taking good care of your business bank account (and yourself). Octavia Ramirez is the Founder and CEO of Paper & Coin, a financial coaching & literacy company for Millennials. Her and her team help you redefine work, wealth and well-being so you can use your money as a tool to achieve your dreams. She also loves hopping on a plane with her husband, exploring a new corner of this planet, and recording their adventures along the way in their weekly podcast, About That Life. What to Listen For:
Resources From This Episode: Octavia & Will’s About That Life Podcast Octavia’s Accounting Software Recommendations: Wave, FreshBooks, & QuickBooks Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Share this Podcast with your bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram 🎧 Thanks for listening! ----- About this show: | |||
| 18 May 2020 | Celebrate Good Times AND Make Millions With Ease | 00:26:30 | |
In today’s episode, you’ll get the pick-me-up you need. We’ll set aside the self-sabotage and redefine what sales can look like in your business. Don’t miss Christine and Heston (@heston.renick) share insider info on creating content that lands your dream clients and choosing the best social media platform for lead-generation. You’ll walk away from today’s episode feeling happy, believing in yourself and with extra fuel to go after your dreams. Heston Renick is an online business coach, social media marketer, and sales expert who runs his business, Homemade Hustlers, while traveling the world. He inspires coaches to align with their passions, build authority by being their authentic self and embrace the millionaire mindset to deliver a results-driven program & gain real confidence with high-ticket sales. Be careful, his confidence might just rub off on you.
What to Listen For:
Resources From This Episode: Heston’s Pick-Me-Up Dance Tune Christine’s 2-Minute Morning Routine Christine’s Holy Grail Author 1-on-1 Mentorship with Heston
Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Share this Podcast with your bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
🎧 Thanks for listening!
| |||
| 04 May 2020 | #5MinuteMonday: Sky-Rocket Your Creativity | 00:05:39 | |
In today’s episode, welcome back to this new series to help you kick off your best week yet, with #5MinuteMondays. Learn the 5 efficient strategies you can do right now to maximize your creativity! What to Listen For:
Resources From This Episode: Like what you've heard? Share this Podcast with your Bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
🎧 Thanks for listening!
| |||
| 25 May 2020 | #5MinuteMonday: How To Design Your Podcast Artwork | 00:05:49 | |
In today’s episode, welcome back to this new series to help you kick off your best week yet, with #5MinuteMondays. Learn the podcast art do’s and don’ts and get your questions answered!
Like what you've heard? Share this Podcast with your Bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
----- About this show: | |||
| 01 Jun 2020 | Simple Pinterest Strategies For Your Business | 00:29:49 | |
In today’s episode, we cover all things Pinterest. With over 320 Million active Pinterest users every month, marketing on Pinterest is a no-brainer but it can be confusing to get started. Meagan will share how you can quickly and easily start marketing your business on Pinterest. Plus, Christine and Meagan (@meaganawilliamson) spill all the secrets for driving traffic and having massive success on Pinterest whether you have 2 followers or 100,000 followers. Meagan Williamson is a Pinterest marketing strategist who has been working with brands and businesses for over 5 years helping them grow their audience using intuitive content marketing. She is an OG Pinner with a background in blogging and school psychology. What to Listen For:
Resources From This Episode: Meagan’s Pinterest Marketing & Strategy Facebook Group Meagan’s Pinterest Christine’s Pinterest Making Pinterest Content Just Got Easy with Canva Pro, Sign Up Today Like what you've heard? Share this Podcast with your bestie Free Brand Consistency Checklist
Check In With Christine & Meagan Brand Party Podcast on Instagram 🎧 Thanks for listening! ----- About this show: | |||
| 15 Jun 2020 | How To Secure Event Sponsorship Like A Boss | 00:24:00 | |
In today’s episode, get clear on everything you need to secure high-level sponsorship so that you can bring your dream events to life without breaking the bank. Getting through to the folks who hold the purse strings is no easy feat but that shouldn’t stop you. Christine and Christina (@christina.paruag) break down how to speak the language of sponsorship, cut through the noise and connect with event sponsors and business leaders on a whole other level. That’s where the magic happens! Plus, Christina shares her story of how an essential pivot changed her entire business.
Christina’s Toronto Professional Women Facebook Group Christina’s Event Sponsorship Program Improve your sponsorship deck design skills, Sign Up for Canva Pro Today
----- | |||
| 22 Jun 2020 | Why PR is the Best Friend You Need to Have | 00:24:11 | |
Public Relations is only for big companies, right? Wrong. In today’s episode, learn how to become BFFs with Public Relations a.k.a. PR, even if you don’t think your business needs it. PR can help your business grow at any stage. Dive into the PR world as Christine and Alana (@captnaner) explore pre-internet and post-internet public relations, the services you’d be surprised are considered PR, how to decide when to start doing PR, and who you can trust with your PR needs no matter the size of your business.
Alana’s What The Actual F Is Public Relations? Article Christine’s Go-To Book to Build Happiness & Confidence Subscribe to the Podcast (on Apple Podcasts) or Spotify Share this Podcast with your bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
About this show: | |||
| 29 Jun 2020 | 5 Design Trends Of 2020 That Will Get You Noticed | 00:04:55 | |
In today’s episode, learn the top 5 design trends of 2020 that will take your brand to the next level and have your customers noticing you (finally!) All of your hard work is about to pay off. Plus, figure out which trends are right for you and how you can reduce the decision-fatigue in your business in 5 minutes. New here? Catch up on everything you missed in Season 1! Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency forms the core of her approach. What to Listen For:
Resources From This Episode: Christine’s Ultimate Canva Masterclass Like what you've heard? Share this Podcast with your Bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
🎧 Thanks for listening! ----- About this show: | |||
| 06 Jul 2020 | Unlock The Best Self Care For Heart-Centred Entrepreneurs | 00:18:01 | |
In today’s episode, take a journey inward and learn how to take care of what’s at the core of your business, you. Listening to what your body and your soul needs will help you unlock the highest level of success for yourself and for your business. Getting in touch with what you need to fill your cup so you are able to continue to support your clients, your employees, and yourself long-term. Christine and Bianca (@djbiancalee) share tips and tricks to easily incorporate daily, health and business habits for your body, mind and soul. Bianca Lee is a Toronto-based DJ, and founder of Sunday Soul Service. She is highly coveted for her eclectic taste in music and known for her ability to lift people through music and inspire womxn through passion-driven action. Sunday Soul Service is a series of feel-good events with a mission to help womxn take time to reconnect with and rebuild the favourite version of themselves. A true lover for feel-good tunes, Bianca’s signature DJ sound invites listeners to embark on a musical journey that spans from old school R&B, hip hop, funk all the way to the up-tempo sounds of deep house, dancehall and soca. Her versatility has helped her impressive momentum and respect in the industry – within her first year of getting behind the decks she’s worked with clients such as TD Bank, Toronto International Film Festival, Grey Goose, Roots Canada, and more. What to Listen For:
Resources From This Episode: Bianca’s Sunday Soul Service Playlist Bianca’s Spotify Playlists Christine’s Favourite Book to Grow your Happiness
Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Share this Podcast with your bestie Free Brand Consistency Checklist
Sunday Soul Service on Instagram Brand Party Podcast on Instagram
🎧 Thanks for listening! | |||
| 13 Jul 2020 | The Truth About Advertising, Marketing And Launches | 00:22:24 | |
In today’s episode, uncover the essentials of marketing your business including the importance of understanding your dream client, how to invest in relationship building, and the difference between paid and organic marketing. Plus, Christine and Tirzah (@tirzahcavecoaching ) take a deep dive into what successful launches are really like. Tirzah Cave is an online marketing educator, coach, serial entrepreneur and strategist. She is passionate about empowering female entrepreneurs with resources & education so they can attract their dream clients and build the business, income, and life they love! Tirzah formerly worked at a marketing agency that ran ads for Marie Forleo, Rachel Hollis, Amy Porterfield and many more. What to Listen For:
Resources From This Episode: Tirzahs’s The Herpreneur Community Facebook Group Join Skillshare with Christine’s link & Get 2 Months Free
Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Share this Podcast with your bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
🎧 Thanks for listening! ----- About this show: | |||
| 27 Jul 2020 | Love the Skin You’re In | 00:15:37 | |
In today’s episode, you’ll get in touch with yourself as you explore the journey of self-love. Hear about setting boundaries, taking care of your mindset and the essential self-care practices for a busy entrepreneur. Christine and Sarah (@fitnessbysarahtaylor) each share their best practices for living their best lives. Sarah Taylor is the owner of Fitness By Sarah Taylor, Personal Trainer, Former Miss Plus Canada, Plus Size Model, Blogger and Motivational Speaker. Sarah openly shares her journey of surviving abuse, self-hatred and sadness to thriving in a place of joy and self-love to give other women hope that they too can overcome anything and see beauty in themselves. She has learned that being an athlete has no size and her mission is to help women on their journeys to live their best lives – body, mind and soul. As a plus size woman most of her life, she knows what it's like to walk into a gym, feel intimidated, not know what to do and wanted to make a safe space for women to feel comfortable in the gym, build their strength and their confidence – in and out of the gym - so they can live their best lives! She owns a boutique studio in downtown Toronto and offers online video-based programs. What to Listen For:
Sarah’s 6-Week Online Challenge Sarah’s Segment on CityLine Christine’s Favourite Journal Prompts Christine’s Go-To Book for Building Self-Love Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Share this Podcast with your bestie Free Brand Consistency Checklist
Fitness by Sarah Taylor on Instagram Brand Party Podcast on Instagram 🎧 Thanks for listening! ----- About this show: | |||
| 03 Aug 2020 | How To Start Your Business From The Ground Up | 00:18:07 | |
In today’s episode, learn how to grow your business from $30 websites to a team of 33 people. Whether you are new and just thinking about starting an eCommerce business or have been struggling to grow, you’ll hear ways to build a stronger business from the ground up. find ways to Christine and Damiano (@damianor) will have you earning money while you sleep with the best advice on building a strong and successful eCommerce business. Damiano Raveenthiran is a Shopify Development Expert with over 10 years of experience working on eCommerce and Retail businesses, and owner of eCommerce Development agency Startup Slang based in Toronto, Canada. Damiano and his agency help highly-motivated entrepreneurs grow and thrive by offering great creative Ecommerce and Web development services for digital businesses of all sizes with innovative ways to generate revenue reaching goals and ROI targets. What to Listen For:
Looking to Grow Your Podcast? Resources From This Episode:
Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify
🎧 Thanks for listening! ----- As featured in Top 10 Canada Design and New & Noteworthy Art & Design, the Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! | |||
| 17 Aug 2020 | How To Sound Authentic & Natural On Your Website | 00:22:37 | |
In today’s episode, get clear on what SEO is and how it can help potential customers find you easily. If you use Google every day, then SEO is constantly helping you find what you need without you doing any extra work. Today’s episode is action-packed with practical solutions so you can improve your own SEO in less than 5 minutes. Plus, Christine and Kristina (@kristinaazarenko.digital) chat about what you can do, starting today, if SEO is on the bottom of your priority list. Kristina Azarenko is the founder of MarketingSyrup, based in Toronto, Canada. Kristina is a Technical SEO & eCommerce consultant who helps businesses get the web traffic and sales they deserve without paying for ads. Kristina believes that a website is an asset that should serve your business needs and bring customers to you 24/7. She is also the creator of the SEO Challenge Course for people who want to learn how to do what she’s doing. When Kristina is not optimizing websites, she’s enjoying time with her husky or dancing hip-hop. What to Listen For:
Resources From This Episode: Kristina on Twitter Like what you've heard?
| |||
| 24 Aug 2020 | How to Use the Power of Social Media to Connect with People | 00:19:46 | |
In today’s episode, learn how to grow your social media following with one simple switch, connect with the human behind the screen. Christine and Jessica (@connectioncollectiveco) share so many giggles and words of wisdom as they explore if it's really the algorithm’s fault and the key to success when it comes to your social media strategy. Plus, take a deep dive into when and where to make the smartest investments in your business. Jessica Hamilton is an Expert Coverage Specialist and Instagram Queen, founder of Connection Collective Co. She helps cutting-edge conferences and large-scale events create major FOMO to sell out every single time. With over 10 years of marketing experience, Jessica brings major FOMO to the table for her clients, spanning top-level content creation, guaranteed results, and better coverage than SPF 100. What to Listen For:
Resources From This Episode: Like what you've heard?
🎧 Thanks for listening! ----- About this show: | |||
| 20 Jul 2020 | #5MinuteMonday: 5 Things You Need to Know When Starting Your Business Full-Time | 00:05:15 | |
In today’s episode, listen in to hear how Christine left the cushy salary, benefits, close friends, and the business network she developed for over 7 years to discover her next challenge. She literally traded in climbing the corporate ladder for climbing mountains around the world. If you’ve never started a business before, it’s hard to know where to start. The entrepreneurial roller coaster comes with a lot of ups and downs, nauseous feelings, and thrilling top-of-the-tower moments. Maybe you’re unsure about leaving all the comforts of your job to do your own thing. Christine explores the 5 things you need to know before starting your own full-time business. New here? Catch up on everything you missed in Season 1! Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach. What to Listen For:
Resources From This Episode: Like what you've heard?
🎧 Thanks for listening! ----- About this show: | |||
| 10 Aug 2020 | Sweetness and Success in the Middle of a Pandemic | 00:29:47 | |
In today’s special double feature episode, hear how Varsha of The Screamery Toronto and Ian & Chelsea of Courage Cookies started new businesses in the middle of a worldwide pandemic. They’ve been wildly successful too! If you’ve got a sweet tooth or need a jolt of joy, you’ll be drooling and smiling through this episode. But that’s not all, The Screamery & Courage Cookies are all about making a larger impact. They didn’t spend months and years planning to start these businesses. Learn how both of these businesses were born as a response to their personal pandemic experiences and how they grew because of their customer care, honesty, and integrity. You’re not going to want to miss this special episode.
Looking to Grow Your Podcast? Join Christine at the Pin Potential Summit - August 18-20, 2020
Resources From This Episode: | |||
| 07 Sep 2020 | How to Double your YouTube Video Views in Days | 00:25:46 | |
In today’s episode, learn actionable tips and tools to have your video marketing working for your business, instead of the other way around. Christine and Scott (@entrepreneurscanparty) dive deeper into the (sometimes intimidating) world of SEO and YouTube tools to improve traffic to your website, and your YouTube videos. Plus, they take it one step further and explore behind-the-scenes of what it takes to keep people watching your videos, watching more of your videos and subscribing to your YouTube channel. Scott Stockdale is the host of Entrepreneurs Can Party, a Top 10 Rated Apple Podcast. He delivers entrepreneurial insights and motivation to his growing audience! With his SEO skills, he’s helped deliver successful campaigns for big-name brands across the world, including Watches of Switzerland, 118 118 Money, and countless others! Scott teaches you to drive more traffic to your website, boost your YouTube views, and get ranked in the top 10 on the Apple Podcast charts. What to Listen For:
Resources From This Episode: Like what you've heard?
🎧 Thanks for listening! ----- About this show: | |||
| 21 Sep 2020 | #5MinuteMonday: How to be Successful in Business | 00:03:34 | |
In today’s episode, get clear on how to define and find your own version of success in your business and life. If you’re saying ‘yes’ when you want to say ‘no’ and your days are filled with tasks you hate even though you ditched your boss long ago, listen up. Christine shares 5 ways to find success inside your business on your own terms. Following and obsessing over someone else’s exact path to success will not bring you happiness but with these suggestions, you can find your own way. Which one are you trying first? New here? Catch up on everything you missed in Season 1! Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach. What to Listen For:
Resources From This Episode:
🎧 Thanks for listening! ----- About this show: | |||
| 28 Sep 2020 | How to Get More Leads with Your Facebook Ads | 00:20:21 | |
In today’s episode, learn how and when to use Facebook and Instagram Ads in your business. Sure, you’ve boosted a post here and there. Maybe, you’ve even thought about adding ads to your next launch plan. Is it really as easy as people make it out to be? Christine and Sarah-Jane (@sarahjanegwira) lay out everything you need to know about creating Facebook Ads, testing Facebook Ads, and the minimum budget you need to invest to make Facebook Ads worthwhile for you. Sarah-Jane Gwira, founder of Squish Social has been a digital marketer for over 5 years. She helps business owners make more money and get in front of more customers by utilizing the power of Facebook ads. Seeing a need for paid advertising, Sarah-Jane trained with a New Zealand based 7-figure Facebook Ad Agency for over 6 months. She has since spoken about paid ads at events such as the Real Estate Institute of Canada (REIC), StartupTO, and The Entrepreneurial Growth Summit and is on her way to helping thousands of business owners dominate with digital marketing. What to Listen For:
Resources From This Episode: Like what you've heard?
🎧 Thanks for listening! ----- About this show: | |||
| 05 Oct 2020 | Using Data To Do More In Your Biz | 00:20:47 | |
In today’s episode, unpack the mysteries of Google Analytics to see if your marketing is truly working for you. Data can be dry, boring and straight up confusing but it doesn’t have to be. If you’re interested in growing your business, you’ve got to make friends with the analytics to be successful. Christine and Karla (@freshmetrics.co) will have you crushing on your analytics before this podcast is over by breaking down where you can easily get started today. Karla Zamora is the face behind Fresh Metrics and is on a mission to help you make friends with your data. She is passionate about helping creative entrepreneurs grow their business by using their data to do more. She helps help coaches, course creators and subject experts harness the power of data to have successful launches time and time again. What to Listen For:
Resources From This Episode:
Like what you've heard?
🎧 Thanks for listening! ----- About this show: | |||
| 14 Sep 2020 | Burnout to a Breakthrough Business You Actually Love | 00:19:43 | |
In today’s episode, learn more about the sustainable alternative to building a successful business without the hustle and grind. Want to siesta & fiesta throughout the week? Take Fridays off? Christine and Renee (@reneerising) chat about the realities and true impact of the hustle and burnout that is normalized in the world of entrepreneurship. But they won’t leave you hanging, dive into the tested solutions for ditching burnout without sacrificing your biz. Renee Janes-Reid is a Career + Wellness Coach, integrator, and COO for change-making entrepreneurs. She helps ambitious, service-oriented, but oh-so-overwhelmed entrepreneurs and professionals to turn their work and lives into a burnout-free zone. Renee’s clients have dumped the hustle, developed healthy, sustainable habits and boundaries, clarified their lifestyle goals, and transitioned into creating huge impact doing work that lights them up without sacrificing their wellbeing. What to Listen For:
Resources From This Episode: Like what you've heard?
🎧 Thanks for listening! ----- About this show: | |||
| 12 Oct 2020 | How to Leave a Job You Hate | 00:23:00 | |
In today’s episode, clear out the cobwebs on your career and find a job that truly fulfills you. This is not a drill! Even if you hate your job, entrepreneurship isn’t the answer for everybody. You’ve been told finding a job is hard. Finding a job in the middle of a worldwide pandemic is impossible, right?! It’s not true. There’s no such thing as not enough jobs. Christine and Nadia (@nadia.dumpyourboss) drop career-searching and landing-your-dream-career tips that will have you dumping your boss ASAP. If you’ve accepted that having a job you hate is just part of being an adult, it’s not too late for you to trade that belief in for a shiny career that actually makes you happy. Nadia Beja is a career coach with a passion for helping people leave behind toxic workplaces. She is also passionate about helping people build their confidence, get unstuck, and out of their own damn way! Nadia’s mission is to not only help people design more fulfilling careers but help organizations put the human back into the workplace. What to Listen For:
Resources From This Episode: Christine’s Favourite Book: The Happiness Equation
Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Share this Podcast with your Bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
🎧 Thanks for listening! | |||
| 19 Oct 2020 | #5MinuteMonday: From Ladders To Mountains, How I Climbed My Way To The Top | 00:06:10 | |
In Season Two’s season finale episode, hear all the juicy details on how Christine started her business. Considering taking the leap and starting your own business? Maybe you once believed that you had to go to school, climb the corporate ladder, get married. Now, you’re thinking about exploring a path that’s more aligned for you. You can choose to live your life on your own terms. Look no further to gather some inspo and lessons to take the leap. Listen in to hear the exact lessons Christine learned when she traded in climbing the corporate ladder to climbing mountains around the world. Thank you for listening along to all of Season 2! Missed an episode? Find all the episodes from Season 1 & Season 2. Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach. What to Listen For:
Resources From This Episode: Making Content Just Got Easy with Canva Pro Join SkillShare & Get 2 Months Free 10 Things I've Learned In My First Year of Business Fill out this 2-minute survey to make season 3 even better! Share this Podcast with your Bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
🎧 Thanks for listening! | |||
| 31 Aug 2020 | #5MinuteMonday: How to Level Up as an Entrepreneur | 00:04:02 | |
In today’s episode, get clear on how you’re really spending your money, energy, and your non-renewable resource, time. You think you know what’s going on in your business, huh? Until you have the cold-hard facts staring you in the face, you can’t work smarter. By knowing your essential tasks AND your hidden time wasters, you can become more efficient by focusing on what’s moving the needle forward in your business. Listen in to find out some of Christine’s best ways to set up no-fail communication channels so that your designer can deliver in less than 5 minutes. Now - Let’s get to work! New here? Catch up on everything you missed in Season 1! Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach.
Resources From This Episode: Like what you've heard? Share this Podcast with your Bestie Free Brand Consistency Checklist
Brand Party Podcast on Instagram
🎧 Thanks for listening! ----- About this show: | |||
| 21 Dec 2020 | The Business Owner's Guide to Surviving the Holiday Season | 00:27:46 | |
In today’s episode, discover the 3 systems you need to protect your 3 most valuable assets as a business owner this holiday season and beyond. If you’re the boss, no one is going to tell you to take the break you really need right now. Christine and Katy (@itskatyprince) discuss taking time off (guilt-free), falling in love with the word ‘No’ and why consent is required in business in 2020. Plus, learn more than 10 time-saving tips you can implement in your business to reclaim your energy and make more sales right away. Katy Prince is an ethical copywriting expert, sales coach, and Certified Trainer of NeuroLinguistic Programming, who is the Founder and CEO of The Squirm-Free School of Business. Katy helps service-based entrepreneurs master the art of "Squirm-Free" selling, so they can increase their revenue and their impact, without compromising who they are and what they stand for. What to Listen For:
Resources From This Episode: Like what you've heard? 🎧 Thanks for listening! ----- | |||
| 07 Dec 2020 | Happy 1st Anniversary: You’re The Life of the Party | 00:11:26 | |
It’s time to celebrate the Brand Party Podcast 1st Anniversary! In today’s episode, I dare you to try and not be inspired. Past guests from season 1 & 2 (and a few guests from the upcoming, season 3) share their bold legacy. At the end of the day, the dreams, desires, and legacies of my guests are what is going to change the world. So tell me, what’s your bold legacy? Listen in to hear what our party guests are shouting from the rooftops. Let’s party on. P.S. After the show is the afterparty! Join me on Instagram at @brandpartypodcast and share your bold legacy in the comments! New here? Catch up on everything you missed in Season 1 & 2 Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for mountains around the world. She helps social impact businesses and nonprofits create your bold legacy through cohesive branding, web design, and social content creation to increase your funding opportunities and sales. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach. What to Listen For
Resources From This Episode: Feeling lucky? Join the giveaway! | |||
| 14 Dec 2020 | How To Create Killer Visuals For Your Brand | 00:32:49 | |
In today’s episode, learn why you shouldn’t add more junk in the world, visual junk that is. Should be obvious but ICYMI, quality visual communications will set your brand apart. Listen for a sneak peek of Amy’s 8 rules of visual communication. Plus, Christine and Amy (@killervisualstrategies) chat about how marketing and designing go hand-in-hand and how marketers and designers can work together more effectively. Plus, take notes on how you can take Amy’s lead to use your skills to give back to the world with a big impact! Amy's agency, Killer Visual Strategies, has helped global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the United Nations, and more to visually tell stories that get people to take notice and most importantly take action, with over $5 million in services to nonprofits.
Resources From This Episode: Killer Visual Strategies Book Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify
Christine on Instagram
🎧 Thanks for listening! | |||
| 28 Dec 2020 | De-stressing At The Most Stressful Time Of The Year | 00:27:10 | |
In today’s episode, it’s time to turn the stress off. This time of year is one of the most stressful. But if you’ve got time to brush your teeth, you’ve got time to destress. Christine and Elaisha explore the benefits of meditation, mindfulness, and reducing stress in your life. Plus, accessibility isn’t just for meditation teachers. Delve into learning and practicing how to make your business more accessible and welcoming for all people today. What to Listen For:
Resources From This Episode: Body Scan Meditation for Entrepreneurs
Christine on Instagram | |||
| 04 Jan 2021 | #5MinuteMonday: Never Make These Branding Mistakes Again | 00:08:14 | |
Season 3 is all about impact and exploring the deep, tough questions in your business. Topics we’ll be covering this season include diversity and inclusion, accessibility, personal growth and boundaries, and what it takes to be a courageous leader. In today’s episode, find out the 5 branding and design myths that we need to debunk to best understand that branding is worth your investment. Whether budget, uncertainty, or other pressing priorities have stopped you in your tracks on getting a bold brand, you and your brand are worth investing in. Listen in as Christine busts the branding and design myths that are holding you back from standing out as the number one choice to your dream clients and having massive success! New here? Catch up on everything you missed in Season 1 & 2! Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps social impact businesses and nonprofits create your bold legacy through cohesive branding, web design, and social content creation to increase your funding opportunities and sales. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach.
Resources From This Episode:
🎧 Thanks for listening! ----- About this show: | |||
| 11 Jan 2021 | Pitch Perfect - Why Your Story Needs to Be Seen and Heard | 00:17:41 | |
In today’s episode, discover why your story truly matters to the world. Truly! And it always has. Jump on in and listen to how you can use your unique, beautiful story to get more eyes on you and your brand, fast. Christine and Jennifer (@shesnewsworthy) chat about why authenticity is a major player for your brand getting featured in the media, and how to pitch perfectly to actually get the media coverage you deserve. Plus, cultivating a strong mindset that can serve you from a TV segment to closing a sale is closer than you might have guessed. Jennifer Singh is a former TV reporter turned PR Strategist, Media Coach and entrepreneur. She has more than 15 years of experience working in the Canadian media industry as a producer, writer, and reporter for CTV, Global, CP24 and the CBC. Jennifer founded She’s Newsworthy Media to help amplify the voices of women in the media because their expertise is underrepresented. What to Listen For
Resources From This Episode: Like what you've heard? ----- As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! | |||
| 18 Jan 2021 | Why Courage Makes You The Best Kind Of Leader | 00:15:02 | |
In today’s episode, get complete clarity on what it takes to be a leader, finally. The word leadership gets tossed around like caesar salad these days. Everyone has leadership “advice” ranging from vague to strange and yet we’re all told we need to be a great leader to run a great business. Christine and Sandra (@sandra_corelli) will define courageous leadership and get you on a clear path of what you actually need to know about leadership and yourself! Are you willing to show up authentically? How about when you don’t know what the answers will be? Plus, you’ll hear how 2020 has changed what’s required to be a good leader for your team, for your clients, and for the world. As Founder & CEO of Humanicity Consulting Group, Sandra’s passion is to redefine leadership by being more intentional about how we work, lead, and live. It has become her mission to help people by maximizing their strengths and unique talents to propel them to make an impact within themselves, their company, and their culture. Sandra believes that connection is at the heart of leadership – when you are clear about your purpose, you can lead with intention, nurture inclusion, and create lasting impact. What to Listen For:
Like what you've heard? ----- About this show:A | |||
| 25 Jan 2021 | Honest Reasons Why Freelancing is Actually Worth It | 00:19:19 | |
In today’s episode, discover how to find a legitimate mentor or coach who can help take your freelance life to the next level. Check the receipts. There’s a lot of fakers out there. And let’s be clear about one thing, even though you are flying solo, you don’t have to do this freelance thing on your own. Don’t miss Christine and Jasmine (@jasminewilliamsmedia) chatting about the benefits of finding support and asking for support within the freelance community. Life’s always better when someone’s got your back. Plus, you’ll hear Jasmine’s incredible freelance journey and a first-hand account of how she found the perfect mentor for her and action-packed tips on how you can do it too. Jasmine Williams is an award-winning writer, content marketing expert, and the founder of Jasmine Williams Media, a boutique content marketing consultancy serving a global roster of industry-leading companies and visionaries. Jasmine helps creative entrepreneurs, coaches, consultants, and growth-stage startups launch and grow their businesses with strategic storytelling. What to Listen For:
Resources From This Episode: Like what you've heard?
| |||
| 08 Feb 2021 | How Curiosity Will Make You A Better Business Owner | 00:16:53 | |
In today’s episode, give a round of applause to your own damn self. It’s often easier to clap for others than to clap for ourselves. That’s why it’s essential that we sit in building our own self-esteem as business owners. You need to be able to champion yourself and show up with confidence day in, day out to stay in it for the long haul. We’re talking about how you can strengthen those self-esteem muscles. Christine and Alana (@alanaruoso) also discuss mindset hacks to keep that nasty imposter syndrome at bay and ways to double down on trusting your own gut. Plus, you’ll get 3 ways to ensure you’re actually building your own dreams and not someone else’s.
Like what you've heard?
🎧 Thanks for listening! ----- About this show: | |||
| 15 Feb 2021 | We Are The Most Creative People In The World | 00:32:27 | |
In today’s episode, find out how a global pandemic became the spotlight we needed on accessibility. When the pandemic hit in March 2020, the world went digital. After years of everyone saying they couldn’t offer services online, businesses quickly pivoted to do what previously said couldn’t be done: offer their services online. The world going digital was a great equalizer in access and still, there are ableist gaps. If there was any time to be more accessible, it is now. Let’s face it, life is harder than usual, we don’t need a single barrier in the way of the desired outcome and success for an employee, a client, or a fellow human. The truth bombs can’t stop, won’t stop as Christine and Clary (@sparkclarity) explore what invisible illnesses and disabilities really look like. Plus, if you’re an employer or business owner, learn how providing accommodations can be totally free and increase productivity 100%.
Resources From This Episode:
| |||
| 22 Feb 2021 | Do Right by People and They’ll Do Right By You | 00:22:50 | |
In today’s episode, lean into the conversation of resilience and building a business through obstacles and hardship as Chieff shares his journey of building a business during a global pandemic. It takes great leadership, problem-solving on the fly, and massive amounts of resilience to start and run a business in the best of times, and even more so now. Christine and Chieff (@goaskchieff) also dive deep into the importance of having a community behind you and how supporting your community can come back to you tenfold.
🎧 Thanks for listening! ----- About this show: | |||
| 01 Feb 2021 | #5MinuteMonday: Design Trends Of 2021 That Will Get You Noticed | 00:06:09 | |
In today’s episode, learn the top design trends of 2021 that will take your brand to the next level and have all eyes on you. The guesswork and confusion? Poof! Gone. After combing through all of the 2021 design trend predictions and recommendations, this list will cut through the noise and make sure you know what is really impactful for your brand this year. So sit back and listen in. Maybe you’ll even find the permission you need to stop looking like everyone else in your industry. Plus, you’re not going to want to miss the bonus colour trends of the year. New here? Catch up on everything you missed in Season 1 and 2! Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps social impact businesses and nonprofits create cohesive branding, web design, and social content creation to increase your impact and sales. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency forms the core of her approach.
🎧 Thanks for listening! ----- About this show: | |||
| 01 Mar 2021 | #5MinuteMonday: How to Protect Yourself Against Bad Clients | 00:04:47 | |
In today’s episode, we’re talking about something that isn’t talked about enough in business: The Bad Apples. When we have a not-so-great experience with a not-so-great client, there can be sadness, feelings of failure, or maybe you want to forget about it and move the heck on. There is learning even in the tough stuff. This #5MinuteMonday is a reminder that you are not alone. Bad apples are everywhere and everyone who runs a business has had a bad client. You can feel assured after listening today that you’ll have what you need to get through those difficult moments, stand your ground, shake it off like T. Swift, and how to only bob for good apples in the future. Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps social impact businesses and nonprofits create your bold legacy through cohesive branding, web design, and social content creation to increase your funding opportunities and sales. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach. What to Listen For
Resources From This Episode:
Like what you've heard?
🎧 Thanks for listening! | |||
| 08 Mar 2021 | How to Have Healthy Money and Live a Wealthy Life | 00:19:17 | |
In today’s episode, find out how Beyonce and your (next) accountant are basically twins. Having healthy finances in your business isn’t just about balancing the books, although that’s something you shouldn’t be avoiding. Working on your money mindset can help you set the right goals, the right prices, and even help you during tax time. Christine and Lisa (@lisa.zamparo) explore tangible money tips for your mindset, your budgets, and ways you can assess your current financial state as you head into Q2. Lisa Zamparo is a Chartered Professional Accountant (CPA) in Toronto who helps female led-startups and self-employed women grow their profits and create a sustainable income. Lisa combines her Bay Street finance experience with a passion for personal development. She sees entrepreneurship as a vehicle for personal growth, and profit as a powerful tool for making positive change in the world. The Wellth Company is a financial services firm providing tax, bookkeeping and CFO services designed for the way women work and communicate. They value collaboration, communication and empathy. When you work with them, you feel empowered by your finances.
Resources From This Episode: 🎧 Thanks for listening! -----
As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! | |||
| 15 Mar 2021 | How to Build a Better, More Diverse Marketing Plan | 00:20:27 | |
In today’s episode, discover multiple ways to build a world and business where everyone feels like they have a place. Diversity & Inclusion has become a buzzword now more than ever. This year has taught us a lot of tough lessons. It’s brought to the forefront the importance of inclusive marketing for our brands. You have to convey messages to connect with all audiences and ensure your brand is resonating with your audience beyond the stock photos on your website. Christine and Anita (@anitachauhan) discuss the reasons why inclusive marketing can increase your sales and why we need to take diversity and inclusion seriously to build our best brand. Anita Chauhan is a communications & content leader and senior marketer. She is equal parts strategist, storyteller, and creative media producer. She’s passionate about diversity and inclusion and has been an advocate for women in tech within the Toronto community. Through her marketing and branding work, she helps brands grow and be more aware and inclusive of other people from different walks of life, races, countries and spaces. Anita works to make spaces more equitable and inclusive for others. What to Listen For
Resources From This Episode: Like what you've heard? | |||
| 29 Mar 2021 | The Secret Sauce To Successful Fortune 100 Marketing | 00:18:30 | |
In today’s episode, get your nose out of your spreadsheets and learn what to skip and what to double down on when it comes to having successful marketing like a Fortune 100 company. Gain insights to apply to your own path with key indicators on when you should start paid ads and outsource your marketing. Christine and Erik (@erikhuberman) also go deep and chat about what success means to them and how happiness is the key to life, no matter what you’re doing. Plus, hear about why 3rd party marketing works best. Erik Huberman is the founder and CEO of award-winning Hawke Media, the fastest growing marketing consultancy in the United States. Launched in 2014, Hawke Media has been valued at $75 million and has grown from seven to over 150 employees in Los Angeles, New York, and Boston. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon Wireless, and Alibaba. As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales, and business as a Forbes “30Under30.”
Resources From This Episode: Like what you've heard? Check In With Christine & Erik 🎧 Thanks for listening!
| |||
| 22 Mar 2021 | How to Get Out of Your Own Way and Past Perfectionism | 00:23:33 | |
In today’s episode, ditch the overwhelm and learn easy ways to show up as your full self, all the time. It’s not about showing up perfectly, it’s about showing up. Easier said than done. Tune in to try out some tools that will bring you to an even deeper awareness of yourself in any given moment and help you get out of your own way. Do you struggle with performance anxiety or speaking your truth in front of others without word vomiting? Are you a recovering perfectionist or exhausted by overwhelm? Christine and Chantal (@chantalstaffabb) will have the next steps of your self-growth journey mapped out by the end of this episode. Chantal Stafford-Abbott, founder of The Deep Space has worked as an international fashion model for over a decade living in NYC, Paris, London, and other fashion capitals of the world. She moved back to Montreal in 2017 to pursue her studies in Human Relations at Concordia, and founded The Deep Space that year. The Deep Space is a monthly conversation series that helps open-minded people who want to explore common experiences through safe and non-judgmental conversations in a community setting. Her mission is to create safe spaces for human conversations in modern settings. What to Listen For
Like what you've heard? 🎧 Thanks for listening!
| |||
| 05 Apr 2021 | #5MinuteMonday: How to Achieve Success with Your Designer | 00:04:07 | |
In today’s episode, find out the 5 essentials to get the perfect designer for your next project in less than 5 minutes. We all know there’s nothing more frustrating than not knowing what’s going on with your project but that ends today. Whether you found them on Fiverr, Upwork, they are a freelancer, run their own business or are an agency, you need to know the answer to these 5 questions before you sign on the dotted line. Listen in to find out some of Christine’s best ways to set up no-fail communication channels so that your designer can deliver. What to Listen For
Resources From This Episode: Making Content Just Got Easy with Canva Pro Like what you've heard?
🎧 Thanks for listening! About this show: | |||
| 24 Jan 2022 | Top Graphic Design Trends Of 2022 | 00:07:19 | |
What graphic design trends have been on the rise lately? How has it influenced personal branding? In this episode, I’d like to share with you the top graphic design trends of 2022. As we enter a new year, here are some of the creative movements to keep your artistic spirits burning. Take a glimpse into the future of graphic design. The Designest forecasts more inclusive solutions - but was that ever out of style? User experience is really put first in applying accessible practices, such as audio and closed captioning approaches, readability captioning, alt text for images and way more. This is a high priority to stand out and create a kind and accessible experience. My personal prediction is that there will be a rise of personal branding. Humanizing connections, designs, and the overall brand experience has come to the forefront of importance throughout the pandemic. People want to feel like they know and can trust you.
| |||
| 31 Jan 2022 | How Having The Right Mindset Can Build Your Brand And Your Business | 00:43:25 | |
Building your brand means having the right mindset. When your thoughts and emotions are not aligned, your brand suffers and so does your business. Kira Matthews, a manifestation and mindset coach knows exactly what to do. She specializes in helping creative fashion designers, illustrators and makers crippled with self-doubt and fear grow their small business and connect with customers that excite and delight them. In this episode, Kira shares with us how mindset can be a powerful tool in building a successful brand and business. Through embracing failure and negative emotion, practicing authenticity, and learning to break the only blockage - your thoughts and yourself, success is not too far away. If I can do it, there really is nothing that anyone else can’t do. - Kira | |||
| 14 Feb 2022 | Building And Growing Brands Online Through Organic Digital Marketing | 00:33:33 | |
Nowadays, social media has become the platform for launching products, businesses, brands, and even personalities. It has grown over the years and has made a huge impact in marketing. Elena Catherine is a certified digital marketing expert with 10+ years of experience. She helps entrepreneurs, brands, and influencers reach their target audience in an authentic way by using organic content marketing strategies. In this episode, Elena shares with us her expertise on growing and building brands through organic marketing. A powerful and cost-effective marketing strategy that can successfully convert prospects into leads. Another full packed episode that can surely take your branding to a whole new level. It's possible to grow if you have the right strategy in place, and you put in the groundwork for yourself and for your business. - Elena Visit christineldesigns.com for full show notes. | |||
| 07 Feb 2022 | Top Marketing Trends For 2022 | 00:08:05 | |
The digital world is more important and evolving than ever. Marketing can be such a buzzword. Let’s debunk it and figure out what you should really be spending your time and effort on this year. On today’s episode we’re diving into top marketing trends according to fellow experts. Some you may have recognized on a past episode of Brand Party such as Jenny Jay and Katy Prince and we’re also saying hello to some new guest features from Anne Claessen and Sarah M Chappell. Visit christineldesigns.com for full show notes. | |||