
Brand New Taste (Tastehead)
Explorez tous les épisodes de Brand New Taste
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17 Aug 2022 | How TASTE EXPERTS Develop and Taste Food and Beverage Products | EP:1 Brand New Taste | 00:35:57 | |
Considering that taste is one of the most important factors for any food or beverage product, it’s often surprising how little training the decision makers at F&B brands have in this area. In our first episode, Micah and Brandt discuss the difference between taste vs flavour, not-so-supertasters, trigeminal effects and how (and how not) to approach a tasting session. If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.com Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more.
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19 Aug 2022 | Choosing The Best Flavours For Food And Beverage Products | EP:2 Brand New Taste | 00:25:30 | |
How do you go about choosing the best flavours for products? When should you stick with the classics, and when should you be a little more creative? Do you even need to add a flavour? | |||
24 Aug 2022 | How GREEN & BLACK's Became the first ORGANIC & FAIRTRADE chocolate | EP:3 Brand New Taste | 00:39:14 | |
This episode is an interview with Jo Fairley, one of the UK's leading female entrepreneurs, most famously known as the Co-Founder of the premium chocolate brand, Green & Blacks. In this episode, Brandt interviews Jo on the early days of Green & Black’s, the role that innovation played in the business, how to grow a premium brand in a recession, and Jo’s top 5 tips for entrepreneurs starting a new brand in 2022. If you have any suggestions for future episode topics, please email them to hello@tastehead.com Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more. | |||
01 Dec 2022 | Innovation in GUT HEALTH: A Food Developer's Perspective | EP:4 Brand New Taste | 00:48:46 | |
Micah and Brandt discuss all things gut health, and the increasing focus and attention it is receiving in food and beverage products. The conversation covers an introduction to gut health, why it's so important in modern times, new studies and scientific data, current products targeting gut health and what the future holds. | |||
14 Dec 2022 | One of the UK's Favourite Drink Experts and his Journey so far | EP:5 Brand New Taste | 00:52:58 | |
This episode is an interview with Pritesh Mody. As the founder of Europe's leading pre-batch and bottled cocktail company, World of Zing, and a regular presenter on Channel 4's Sunday Brunch, Pritesh is renowned as one of the UK’s leading drinks experts. If you have any suggestions for future episode topics, please email them to hello@tastehead.com Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more. | |||
22 Feb 2023 | Comparing Food Industry Trends in SoCal with the UK | EP:6 Brand New Taste | 00:47:58 | |
In a lighter episode, inspired by Brandt's recent trip to California, Micah and Brandt compare some of the current trends and attitudes towards food and drink in the US and UK.
Follow Brandt and Micah: | |||
09 Mar 2023 | Getting a VEGAN STREET FOOD brand in to the Supermarkets | EP:7 Brand New Taste | 00:33:51 | |
This episode is an interview with Biff, the co-founder of Biff's Plant Shack. Biff and Brandt have been friends since their days spent flipping burgers at McDonald's as teenagers. Now, over 20 years later, they discuss how those formative years have shaped their careers, especially the plant-based entrepreneurial journey that Biff has been on since.
Black Box Thinking: The Surprising Truth About Success, Matthew Syed - https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779 If you have any suggestions for future episode topics, please email them to hello@tastehead.com Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more. | |||
25 May 2023 | The AMAZING Story of How TASTY MATES Was Born | EP:8 Brand New Taste | 00:47:45 | |
This episode is an interview with Joe Woolf, co-founder of the vegan gummy brand, Tasty Mates. Joe and Nick were early clients at Tastehead, back in 2019, when they reached out to Brandt and Micah for help in developing a new range of gummies that were plant-based, naturally delicious, and part of a brand that existed to make a positive impact in the world and the idea of us all looking after our mates. The brand is now listed across the UK, USA, Canada and Australia by the end of the year, selling over 100,000 units every month. Not bad for a brand that launched at the start of the global pandemic. In this episode, Brandt and Joe talk through the strategy and struggles of securing the all-important first round of investment and the tireless work that goes into to the launch of a start-up food brand. They discuss the hard graft that the Joe and Nick went through setting up and producing themselves from their commercial kitchen and navigating the leap into large-scale manufacturing. The success doesn’t even stop at their launch into the USA, as they finish up by touching on what’s next in the pipeline for Tasty Mates, which doesn’t seem to be slowing any time soon! If you enjoy this episode, please consider subscribing.
Find Joe and Tasty Mates at: https://www.instagram.com/tastymates/?hl=en https://www.linkedin.com/in/joe-woolf-1a3514114/ https://www.ocado.com/browse?filters=tasty-mates-333142
Links Mentioned: https://www.waterstones.com/book/shoe-dog/phil-knight/9781471146725 https://www.waterstones.com/book/do-the-kind-thing/daniel-lubetzky/9780553393248 Follow Brandt and Micah: https://www.linkedin.com/in/micah-carr-hill-34a91811/
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12 Oct 2023 | Top Tips From the HEAD OF TASTE at CAWSTON PRESS | EP:9 Brand New Taste | 00:48:11 | |
In a special role reversal, Micah Carr-Hill, normally a co-host of the podcast, joins Brandt as a guest to discuss his role as Head of Taste at Cawston Press. This episode also marks a milestone as it's the first to include video recording, with Micah serving as the guinea pig to test the recording setup (thanks, Micah) which can now be found on our YouTube channel, linked below. We'd love for you to check it out and leave a comment on the video! Micah shares his journey from his early days at Green & Black's to his current position at Cawston Press, a brand celebrated for its commitment to natural ingredients and exceptional taste. The episode delves deep into the intricacies of flavour development, balancing mainstream appeal with niche ingredients, and the importance of cost considerations, especially when dealing with premium products. Micah offers his top five tips for anyone looking to start or grow a soft drinks brand in 2023, emphasising the need for a well-thought-out packaging strategy and clear messaging. From the challenges of large-scale manufacturing to the nuances of flavour development, this episode is packed with insights that will benefit anyone in the food and beverage industry. Tune in to hear what's next for Cawston Press and why both Brandt and Micah are eagerly anticipating the culinary delights of autumn. Tim Spector, Diet Myth - https://www.waterstones.com/book/the-diet-myth/professor-tim-spector/9781474619301 Tim Spector, Food for Life - https://www.waterstones.com/book/food-for-life/tim-spector/9781787330498 Zoe - https://zoe.com/ Noize - https://www.noize-restaurant.co.uk/ Hedone (closed) - https://www.instagram.com/hedonelondon/?hl=en&img_index=1 Dastaan - https://dastaan.co.uk/
https://www.linkedin.com/in/micah-carr-hill-34a91811/ | |||
26 Oct 2023 | How to start a REVOLUTION in the ICE CREAM category | EP:10 Brand New Taste | 00:36:50 | |
In today's episode, we're catching up with Zara Godfrey, the powerhouse behind Pupkip. In the few short months since its launch, Pupkip's chocolate-dipped frozen bananas have turned into a must-have, so much so that they've got a dedicated following. A single weekend had 14,000 people lining up outside Whole Foods just for a taste. Not content with just conquering the UK, Pupkip is already making a splash in Dubai too. The Tastehead team had the pleasure of working on the product development with Zara (with many an hour spent on Zoom calls with the factory in Ecuador) to perfect the trio of flavours that have become the hallmark of Pupkip's range. And it's paid off; Zara's relentless attention to detail and top-notch standards have not only made the bananas taste amazing but also earned them a coveted Great Taste Award in their first year on the market. Join Brandt and Micah as they discuss the brand's journey with Zara, exploring the nitty-gritty of developing the products and tackling a multitude of challenges that came up along the way. They'll dig into what it's like to introduce a frozen snacking product to a discerning UK market, unveil the complexities of imports from Ecuador, and the hoops that had to be jumped through to make it all happen. Zara will also spill the beans on the bumps in the road they faced and the game-changing strategies that helped them succeed.
https://www.linkedin.com/in/micah-carr-hill-34a91811/
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09 Nov 2023 | The 14 BIGGEST MISTAKES that START-UPS Make | EP:11 Brand New Taste | 00:42:12 | |
In this episode the guys are spilling the beans (and a little sauce) on the most common mistakes that they see time and again from new food and drinks brands entering the industry. Brandt and Micah have seen it all – from the good, the bad, to the downright bizarre – and they're here to share their stories and wisdom from the front lines of product development and brand building. Whether you're grappling with the intricacies of new ingredient legislation, refining your product concept, or strategizing your launch, this episode has you covered. Brandt and Micah have clocked in hours perfecting flavours, dealt with more regulations than they'd care to admit, and survived factory trials that could make your head spin. From trying to please everyone (spoiler: you can't) to underestimating timelines (it always takes longer than you think), they've got the inside scoop. Plus, they'll serve up advice on everything from supplier negotiations to making sure your product and brand are a match made in heaven. Timestamps:
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16 Nov 2023 | Best Bites: Understanding the Sugar Levy in the UK beverage category - Brand New Taste | 00:05:35 | |
The government imposed Sugar Levy that came into effect in 2018 changed the face of the sugar-sweetened soft drinks dramatically. Drinks that used added sugar and hit a sugar content of 5% or over would have to pay 18p per litre of drink, and 24p if they surmounted 8%. https://www.linkedin.com/in/micah-carr-hill-34a91811/ | |||
23 Nov 2023 | Starting a PLANT-BASED BUTTER revolution! | EP:12 Brand New Taste | 00:40:33 | |
Creating a vegan butter that actually tastes amazing is no small feat, especially when you're committed to using natural whole food ingredients. But guess what? Mairi Hilleary of Mergulo has cracked the code! Now, with listings on the high street at the likes of Whole Foods, Planet Organic, Holland and Barrett, and a host of independent grocers and delis, Mergulo Butter is proving that putting taste first in food product development is the secret sauce to winning over both consumers and stockists, whether they're vegan or not. Mairi first reached out to Brand and Micah in the early days of Tastehead, and she joins the guys on the podcast (along with her sister and COO, Eliza) to spill the beans on the journey of bringing Mergulo to life. From crafting each block of butter by hand to expanding to more stockists and, hopefully, more mouth-watering flavours, Mairi and Eliza have taken Mergulo to new heights from their East London base. Mairi walks us through the lightbulb moment when the idea of 'creating a game-changing vegan butter that even non-vegans crave' struck her. She dove headfirst into recipe development, drawing on her Ballymaloe training to craft something truly delicious. Launching a new contender in a well-established food category is never easy, but in this conversation, Mairi and Eliza share some invaluable lessons they've learned about securing that first listing and staying firmly on the map.
https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more Follow Mairi: https://www.linkedin.com/in/mairi-hilleary-0a4bba108/?originalSubdomain=uk https://www.instagram.com/mergulobutter/ Links Mentioned: Bread and Jam Festival - https://www.breadandjamfest.com/ The Food Hub - https://www.facebook.com/groups/thefoodhubforum/ Acme Fire Cult - https://www.acmefirecult.com/ Ombra - https://www.ombrabar.restaurant/ Wells Street Kitchen - https://www.instagram.com/wellstreetkitchen/?hl=en How To Fail - https://podcasts.apple.com/gb/podcast/how-to-fail-with-elizabeth-day/id1407451189 | |||
30 Nov 2023 | Best Bites: Getting Listed in Whole Foods, Planet Organic and Holland & Barrett - Brand New Taste | 00:03:58 | |
In this Best Bite, Mairi and Eliza from Mergulo, plant-based butter, talk us through their journey of getting listed in to Whole Foods, Planet Organic and over 400 Holland & Barrett stores. The share anecdotes and tips from their experience and learning of going from farmers markets in to these retailer chains. https://www.linkedin.com/in/micah-carr-hill-34a91811/ | |||
05 Dec 2023 | How ISLE OF WIGHT TOMATOES Became the LEADING BRAND in it's Category | EP:13 Brand New Taste | 00:46:36 | |
Transforming a commodity food item into a thriving brand is no easy feat, so to see the success that Isle of Wight Tomatoes has had starting from their humble beginnings is all the more impressive 🍅
The UK’s island paradise is headed by Paul Thomas, Co-founder and Managing Director. Starting in the food industry cooking up a storm in Australia, upon returning home, he found himself at London’s iconic Borough Market flogging his tomatoes to the public, surprised to discover tomatoes came in any other colour than red.
His initial offering of six tomato varieties quickly became a sensation, and the buzz around his produce grew steadily. Fast forward to today, and Isle of Wight Tomatoes boasts a staggering 150+ tomato varieties, with plans to keep that number growing. They've become a go-to destination for fresh British produce, including (the occasional fiery) Padron peppers, heirloom aubergines, and more. 🌶️🍆
In this discussion, Paul explains the importance of crafting Isle of Wight Tomatoes into a comprehensive brand experience, a crucial element behind their remarkable success. He also shares how their pivot from business-to-business (B2B) to direct-to-consumer (D2C) during the pandemic turned out to be a game-changer for the brand.
We are always delighted to see any of Paul’s tomatoes come through our doors at Tastehead, so would enthusiastically urge you to taste some for yourself! 🍽️👩🍳
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14 Dec 2023 | The ADVANTAGE of being a NEWCOMER in the FOOD INDUSTRY | Brand New Taste | 00:05:15 | |
Starting a new food or beverage brand can be a daunting task, especially if you have limited experience in the industry. For Zara, founder of Pukpip, this was very much the case, with a background in marketing, she had to quickly pivot into sales to get Pukpip through the door of some of the UK's iconic high street retailers. In this clip, Zara talks us through why actually, knowing what she does now, she sees her then narrow insight as a good thing. https://www.linkedin.com/in/micah-carr-hill-34a91811/ | |||
21 Dec 2023 | How JAMES CADBURY Launched TWO Successful CHOCOLATE Start Up Brands | EP:14 Brand New Taste | 00:50:57 | |
With such an iconic name, it’s no surprise that James Cadbury is obsessed with chocolate. As you have probably guessed, James’ great-great-Grandfather was one of the brothers that founded the now illustrious Cadbury’s brand.
Growing up just down the road from the legendary Bournville site, James had an early fascination with chocolate from a young age. Despite beginning his journey in finance after university, he soon realized that his heart was elsewhere—immersed in the world of chocolate. With a desire to make his mark on the industry and having supported several start ups, James took the plunge, investing his hard-earned savings into his first chocolate venture, Love Cocoa.
While navigating the rollercoaster of start-up life and having great success with his first brand, it also became clear that the nation’s growing love for plant-based milk chocolate was growing. With an opportunity to be the first chocolate in the UK market with oat milk, James launched his second brand, HIP. His team developed a product that was a true game-changer to the category, a great-tasting, dairy-free chocolate like the UK had never seen before. It skyrocketed to success and hasn't looked back since.
In this episode, James takes us behind the scenes, sharing the challenges of running two start-up brands, along with the dilemmas of whether to put his name on the packaging and the pros and cons that came with it. He also dives into the critical focus on sustainability for both of his brands, drawing inspiration from his pioneering ancestors. James explains why it was imperative for Hip to breathe new life into the plant-based chocolate category and stand out on the store shelves.
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11 Jan 2024 | What is IMPORTANT in a REBRAND? | Brand New Taste | 00:05:35 | |
When approaching a rebrand, understanding your core values and how to communicate them to your consumer is vital. For Isle of Wight Tomatoes, all the amazing work they were doing from pioneering the growth of new, taste-driven tomato varieties to their inherent sustainability credentials was being overlooked. They worked with B&B Studios to look inwards and evolve the former ‘Tomato Stall’ brand to the new ‘Isle of Wight Tomatoes’, in doing so becoming recognisable as an iconic British producer and supplier that we can now see today. https://iowtomatoes.co.uk/ | |||
04 Jan 2024 | Leading MARKETING for PRET, GREEN & BLACKS and CAWSTON PRESS - Mark Palmer | EP:15 Brand New Taste | 01:07:49 | |
Mark Palmer has an incredibly impressive CV in food & beverage, heading up the marketing teams at Burger King, Pret, Green & Black’s and now Cawston Press. His journey through the food and beverage industry is a masterclass in adaptability and innovation. From his tenure at the globally renowned quick-service café, Pret A Manger, to founding the UK's fastest-growing ambient juice brand, Cawston Press, and now as an investor nurturing start-up concepts, Mark has accumulated a wealth of wisdom along the way. 🌟
Having experienced the industry from both sides of the table—supplier and consumer—Mark offers invaluable insights. At the helm of Pret, he learned the art of agility and innovation, understanding that small tweaks can lead to seismic shifts. Mark also emphasises the critical importance of truly knowing your consumer and how their lifestyles dictate their interaction with your brand, providing a roadmap for adaptation to better meet their needs. 🛋️
Unsurprisingly, Mark knows a thing or two about leadership. As a seasoned marketing director for various brands, he's also built teams for the companies he's founded. His leadership philosophy centres on empowering individuals to shine, leveraging their expertise, and allowing them the freedom to excel in their roles. He believes in the strength of a well-rounded team, emphasizing collaboration over the myth of a one-person show. 💼💡
Now, as an investor, Mark sits through countless pitches from hopeful start-ups. In this episode, we dive into what it takes to convince him to invest and how to persuade an investor that your venture has the potential to be the next success story. Mark's insights into the world of investment are a must-listen for aspiring entrepreneurs. 💰🚀 United Biscuits (Hula Hoops, Skips, McCoys) - http://www.unitedbiscuitsfoods.com/ Burger King - https://www.burgerking.co.uk/ LA Brewery - https://labrewery.co.uk/ Forest Feast - https://forestfeast.com/ Pret a Manger - https://www.pret.co.uk/en-GB Guinness - https://www.guinness.com/en-gb Bold Beans - https://boldbeanco.com/ Lego - https://www.lego.com/en-gb?age-gate=grown_up Baileys - https://www.baileys.com/en-gb/ This sh*t will never sell - David Gluckman - https://www.thatshitwillneversell.com/book.html David Gluckman LinkedIn - https://www.linkedin.com/in/englishauthor/?originalSubdomain=uk | |||
18 Jan 2024 | Why it's VITAL for PRODUCT and BRAND teams to WORK TOGETHER | EP:16 Brand New Taste | 00:48:34 | |
While a product's taste may be amazing, if its packaging doesn't grab its target audience, it risks staying unnoticed on the shelf. So, how can you ensure that your packaging is as enticing to the eyes as your product is to the taste buds? The challenge lies in effectively translating the taste and narrative of a product into its visual identity, and often, this connection is overlooked, resulting in lacklustre packaging not speaking to its target consumer.
Join us as we explore the importance of precise product positioning before diving into the creative process, how working with the development chef allows for design work that pulls taste into the visual realm, and the pivotal role of storytelling in crafting a successful brand.
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01 Feb 2024 | How William Kendall went from his Family Farm to Building some of the UK's most well known Brands | EP:17 Brand New Taste | 00:56:14 | |
William Kendall, the mastermind behind some of Britain's most iconic household food and beverage brands (New Covent Garden Soup Company, Green & Black's, Cawston Press) has a talent for turning small beginnings into remarkable success stories. If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.com
Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/
Visit https://www.tastehead.com/ to learn more
New Covent Garden Soup Company - https://www.newcoventgardensoup.com/ Green & Black’s - https://www.greenandblacks.co.uk/ Cawston Press - https://cawstonpress.com/ Purdy and Figg - https://purdyandfigg.com/ The Greyhound - https://www.greyhoundpettistree.co.uk/ The Suffolk - https://the-suffolk.co.uk/restaurant/ The Canteen - https://www.oldhospitalhub.co.uk/canteen Pinch - https://eatpinch.com/ | |||
15 Feb 2024 | Squid Game Special - How we made 10,000 Dalgona Cookies for Netflix | EP. 18 Brand New Taste | 00:39:38 | |
A cookie to die for? Certainly a project to die for! Fortunately, no one was ACTUALLY harmed in the making or consuming of these Squid Game Dalgona cookies, as Brandt and the Tastehead team talk us through one of the most exciting, and challenging development projects yet. As the biggest trending show on Netflix of 2023, you can imagine the excitement in the team opening the email brief - to develop and make the actual dalgona cookies to be used in the biggest reality game show ever made, Squid Game: The Challenge.
If you have any suggestions for future episode topics, please email them to hello@tastehead.com
Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/
Visit https://www.tastehead.com/ to learn more
To watch the Dalgona Squid Game Episode and see more of Behind the Scenes: https://www.netflix.com/gb/title/81734609
https://www.netflix.com/gb/title/81615540
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26 Feb 2024 | How GYM KITCHEN has TRANSFORMED the Ready Meals category | EP. 19 Brand New Taste | 00:48:27 | |
Segun Akinwoleola, the brain (and muscles) behind The Gym Kitchen, joins Brandt and Micah to spill the beans on crafting meals that pack a tasty and protein-filled punch. If you have any suggestions for future episode topics, please email them to hello@tastehead.com
Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/
Visit https://www.tastehead.com/ to learn more
Follow Segun: https://www.linkedin.com/in/segun-akinwoleola-a0941530/ https://www.instagram.com/thegymkitchen/
Rory Sutherland - The Ikea Effect Will it Make the Boat go Faster?
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18 Apr 2024 | The INCREDIBLE success of THE GUT STUFF | EP:20 Brand New Taste | 00:45:05 | |
Alana and Lisa MacFarlane are the dynamic twins behind ‘The Gut Stuff’, the award-winning brand bringing gut health into the mainstream and educating us about the importance of our body’s 'second brain'. Emerging from their Scottish roots, with (self admittedly) less-than-ideal dietary habits, the sisters have gone on to become champions for the power of gut health, redefining what it means to eat well. Their journey began with a landmark twin study in the UK, supervised by none other than Professor Tim Spector, which was instrumental in uncovering the gut's critical role and its unique intricacies in each and every individual. This episode unpacks their path from unexpected findings about microbiomes to creating a brand that captures the attention of both consumers and industry alike. Alana joins us to discuss the transformation of gut health from a niche scientific topic to a mainstream necessity, emphasising the fundamental role of fibre and how simple dietary tweaks can lead to substantial health benefits. The Gut Stuff have built a community of the world’s leading scientists in gut health, dieticians and nutritionists, bringing together their knowledge and disseminating it to the public in digestible and fun formats. Fresh from a global research conference and deep in the throes of gut health research, Alana shares her insights on the future of probiotics and upcoming innovations in gut health. Whether you're a health enthusiast or just curious about the intersection of science and diet, this episode is brimming with insights, engaging stories, and practical tips from one of the twins spearheading the gut health revolution. Find more from The Gut Stuff on their app, their website and their prime-time TV show, ‘Know your Sh*t” on Channel 4. If you enjoy this episode, please consider subscribing.
Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more
Follow Alana and Lisa: https://www.linkedin.com/in/lisa-macfarlane-931777112/?originalSubdomain=uk https://www.linkedin.com/in/alana-macfarlane-kempner-5904b4173/ The Gut Stuff https://apps.apple.com/gb/app/the-gut-stuff/id6444077201
JKR - https://jkrglobal.com/ Dram and Smoke - https://dramandsmoke.com/ Flo App - https://flo.health/ Peloton - https://www.onepeloton.co.uk/ Gut - Guilia Enders – https://www.waterstones.com/book/gut/giulia-enders/david-shaw/9781911344773 The Diet Myth – Tim Spector - https://www.waterstones.com/book/the-diet-myth/professor-tim-spector/9781474619301 Sophie Medlin - https://www.citydietitians.co.uk/team/sophie-medlin |