Brand Master Podcast (Stephen Houraghan)

Learn effective business strategies for agencies, creatives, and freelancers with “Brutally Honest” author, Emily Cohen.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

In our chat on the Brand Master Podcast, Emily Cohen, author of “Brutally Honest: No Bullshit Strategies To Evolve Your Creative Business”, shares business strategies for creatives.

First, you’ll learn how clients are like children and how to set boundaries for the relationship.

Next, you’ll discover agency strategies to show your value with key principles before learning the best questions to ask prospects and clients to grow your agency.

Then, Emily Shares her thoughts on how to transition from execution only to strategy, how to position yourself, and how to charge more in modern markets

If you want to learn business strategies to grow your creative, freelance or agency business, then don’t miss my chat with Emily Cohen on the Brand Master Podcast.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn 8 brand communication strategy tips & techniques to shape your brand strategy and influence your audience. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

By the end of this episode, you’ll have 8 effective brand communication strategy tips and techniques. 

Tip 1: Segment Your Market  Every market is made up of different groups of people which are referred to as market segments. The people within each segment share more relevant characteristics with each other than they do with those in other segments.  

Tip 2: Create Detailed Audience Personas  For each market segment Identified, you want to create a highly detailed audience persona to bring the details of that group of people to life. 

Tip 3: Clarify Their Unique Challenges  What makes one market segment different from the next is not about their demographics or circumstances of their lives. 

Tip 4: Agitate The Problem   When you have clarity on the challenges of your audience and the potential impact of those challenges and the pain-points and fears connected to them, you have a problem you can help them remove. 

Tip 5: Speak Directly To Your Persona  When creating website copy, social posts, advertisements or any other form of brand communication, the message shouldn’t be directed at the entire market or even market segment. 

Tip 6: Use Stories To Align With Their Journey  Stories are without question one of the most effective forms of communication known to man or woman. 

Tip 7: Lead With Personality  At the core of every brand should be a differentiation and positioning strategy to highlight why the customer should choose them over their competitors. 

Tip 8: Use A Messaging Framework  Before you can communicate your brand effectively you need to know what your brand wants to say. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Discover how to find a competitive position using market mapping and a positioning matrix.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll discover what a competitive position is and how it relates to terms such as competitive strategy, competitive positioning, positioning strategy, differentiation strategy, and key differentiator to name a few.

Then, we’ll lift the lid on where competitive positioning began with an iconic book called “Positioning: A Battle For The Mind” by Al Reis and Jack Trout.

Next, you’ll discover what a positioning map is and lift the fog on the multitude of terms to describe it including perceptual maps, market mapping, positioning matrix, and perceptual matrix to name a few. 

Finally, we’ll break down why you should use a perceptual map and how to do it effectively. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what a brand ambassador strategy is and how brands use ambassadors and influencers to market their brand.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ 

First, we’ll explore what a brand ambassador is and how brands leverage brand ambassador programs as well as influencers to promote their brand,

Next we’ll take a closer look at brand ambassadors and discover who typically can be an ambassador for a brand, including the important attributes of ambassadors.

Then we’ll explore brand ambassador campaigns and programs before shining a light on the efficacy of word-of-mouth marketing.

Next we’ll explore the difference between brand ambassadors and influencers, before finally diving into some of the best brand ambassador programs on the market including Lululemon, Glenfiddich, Patagonia & Nike

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what a brand strategy workshop or branding workshop is and the process pros and cons.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll know what a brand strategy workshop or branding workshop is what they’re important and how they provide a platform for collaboration, understanding and belief.

This video will give you the base knowledge to understand how to run a brand strategy workshop

First, we’ll answer the question “What is a brand strategy workshop?” and how it’s designed to extract the perspectives and ideas from the brand leadership team.

Next, we’ll look at why they’re important for aligning the brand team and involving them in the process.

We’ll discuss how long a brand strategy workshop takes and who should attend the workshop from the brand strategist to the decision-makers of the brand.

Next, we’ll discuss the role of the brand strategist in the branding workshop before looking at the advantages and disadvantages of running a brand strategy workshop.

Then we’ll assess the difference between an in-person workshop vs a remote workshop before finally discovering the important role of brand stratregy exercises and questions.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Hey there! Ready to hack your way to making buyers say yes? Today's video will reveal 14 Psychological Marketing Hacks that you won't want to miss.

👉 Learn more: ⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

Look at it this way, you've got a product, and you want to sell it. Simple, right? But here's the deal, your target audience is a complex puzzle, and understanding the consumer mind is your first clue. We'll delve into the nitty-gritty of sales psychology and behavioral economics to shed light on what makes customers tick.

Seriously though, ever wondered why people make the choices they do? Our section on key psychological triggers will give you the 411 on stuff like reciprocity, scarcity, and authority. Think of these as your secret weapons in the battle of customer acquisition and customer retention.

Just imagine having a bunch of marketing strategies up your sleeve that influence buyers so smoothly, they won't even know what hit them. And speaking of strategies, persuasion techniques like consistency and liking could ramp up your conversion rate optimization like nothing else.

Honestly speaking, if you want to stand out in the digital marketing space, you gotta understand the power of emotional marketing and storytelling. And no kidding, we'll even tackle the phenomenon that's FOMO; you'll learn how to use it to your advantage in the buyer journey.

In a nutshell, you're going to get a ton of value from this video. From boosting customer engagement to building brand loyalty, we've got all the marketing tips you'll need to influence buyers and skyrocket those sales.

The bottom line is, if you're looking to amp up your marketing game and make your call to action simply irresistible, this video is for you. Long story short, these hacks are not just fluff; they're backed by neuromarketing and effective marketing principles that actually work.

So, what I'm getting at is, whether you're a seasoned pro or a newbie, these hacks can help your business in a big way. Don't just take my word for it, though; hit that play button and check it out for yourself.

Truth be told, there's a whole world of psychological marketing out there, and we're just scratching the surface. So why wait? Time to dive in!

Remember, we're here to make marketing easy, effective, and yes, a bit fun too. Alright, let's get to it!

For more brand strategy resources and downloads visit ⁠⁠⁠https://brandmasteracademy.com/

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.

If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

Hey, look at this! We're about to unravel the mystery of "11 Step Branding Deck Template To Nail Your Presentation". In my opinion, you're about to step into a goldmine of knowledge on Branding Decks and their importance.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/

You know what? All these terms might seem similar but trust me, each has a unique role to play. Let's dissect them one by one.

Guess what? The 'Internal' and 'External' Brand Decks might sound tricky but they are just about who you are sharing your Branding Deck with.

Honestly speaking, the success of your Branding Deck lies in its elements. No kidding, they make or break your presentation.

Just imagine, you've got the key steps and resources to nail your Branding Deck right here, all in this video.

Believe it or not, a well-crafted Branding Deck can significantly shape your brand's perception and value. Long story short, you’re about to learn some top secrets in this video to perfect your Branding Deck game. So, what are you waiting for? Let's dive in and uncover the secrets of a winning Branding Deck. Get ready to soak up some amazing knowledge!

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this video, you’ll know how to create an effective branding and marketing communication strategy for your brand and how to select the best marketing channels to make the most of your budget.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ 

First, you’ll discover the critical role of brand communication and brand messaging and how effective communication shapes your brand image. 

Next, you’ll learn how neuroscience is evolving communication and why this is important for your marketing communication plan. 

Then we’ll dive into the steps you need to take to develop a brand communication strategy and an integrated marketing communication plan. 

Finally, we’ll explore the marketing channels available and how to choose the right brand communication channels for your messaging.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover the best market mapping template to map a powerful brand position for your business or your client’s.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have the best positioning map template to help you to uncover a solid brand positioning strategy for your own brand or your client’s

First, you’ll learn what market mapping is with a simple definition and breakdown of this effective brand positioning tool.

Next, you’ll learn how brand strategy processes and systems produce the best results before we dive into a step-by-step market mapping process that you can use as an agency, brand strategist or brand leader.

Follow these steps to map your competitive landscape and uncover gaps and opportunities for your differentiation strategy and brand position.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to manage your brand reputation and brand equity with public relations, crisis management, and other top branding strategies.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll learn what brand reputation management is and why it’s so important to brand management.

Next we’ll explore brand reputation management steps and principles including customer experience and negative feedback techniques.

Then you’ll learn how to define and implement a brand reputation management strategy and tools to use to boost brand reputation ranking.

Finally, we’ll explore a brand reputation management example with a legendary crisis management response.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/  

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker. 

👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠ 

First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing. 

Next, you’ll discover what brand awareness actually is, how small businesses can create it, and how important brand messaging is. Then David Aaker dives into stories and brand storytelling. 

He explains what brand storytelling is, what a signature story is, and the process of creating a signature story for your brand. 

Then you’ll learn what game-changing sub-categories are, how to create one, and David Aaker's top tips for building strong brands in modern markets. 

For more brand strategy resources and downloads visit⁠ ⁠https://brandmasteracademy.com/⁠⁠ 

Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn what a brand portfolio is and how and how it’s often used interchangeably with terms such as umbrella branding and brand architecture.

Next, we’ll discuss when to use a brand portfolio strategy and how smaller brands can use it too.

Then, we’ll explore a case study including an example from Toyota before we explore the different brand roles and types within brand architecture including flanker brands, cash clow brands, entry level brands and prestige brands.

Next you’ll discover the advantages of a brand portfolio strategy with references to Virgin, FedEx, P&G, Unilever, Nestle and Kellogg’s as well as brand architecture types such as a Branded House and a House Of Brands.

Finally, we dive into some of the best examples of brand portfolios and their brand architecture types with Unilever, Nestle, Pepsico, Apple, Johnson & Johnson and FedEx.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn 8 brand strategy workshop facilitation techniques and skills to workshop like a pro. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have 8 branding workshop facilitation tips and techniques to run brand strategy workshops like a pro strategist. 

Although brand strategy workshop or branding workshops have been around in one form or another for many years, recently, they’re becoming increasingly important as a tool for client collaboration and brand strategy development.  

These strategy workshop facilitation techniques will help you to run your strategy sessions, exercises and activities with confidence and deliver your workshop like a pro. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover 6 ways to sticky branding, marketing, and sales validation with brand strategist and author Jeremy Miller.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

On this episode, I’m joined by Jeremy Miller, marketing strategist, branding expert, speaker and best-selling selling author of two great books Sticky Branding and Brand New Name.

Jeremy isn’t a typical strategist and fell into branding as a necessity after watching his family business nearly hit rock bottom. He realized that they weren’t failing because of their salespeople or marketing processes but because of their brand.

He embarked on a decade-long study of how companies grow recognizable and memorable brands profiling and interviewing hundreds of companies across dozens of industries.

Jeremy only speaks about branding and marketing ideas that have been tested and applied in the real world, throwing out any ideas that failed to move the needle.

I really enjoyed my chat with Jeremy…

Apart from the fact that he’s an authoritative speaker who knows his sh*t..

We dug into his unique perspective and processes including His brand strategy client coaching philosophy, The 3M’s messaging strategy, and his reverse, sales, marketing, and brand approach

So if you want to learn from a top strategist and author, who made his way by following what worked and throwing out the rest…

Then stick around for this episode

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to define your brand DNA with strategy tools from award-winning brand strategist Peter Wilken, author of Dim Sum Strategy.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett, and Ogilvy.

Then, we dive straight into what brand strategy is and how important it is to building strong brands.

Next, we explore what brand DNA is, how it provides clarity and meaning, and how it aligns all brand stakeholders.

Then Peter reveals his brand DNA process for working with clients along with his favorite brand strategy tools which he covers in his book “Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands”

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode of the Brand Master Podcast, I sit down with Bill Kenny, CEO of Focus Lab, to uncover the secrets behind their bold, strategy-driven branding—and how they’ve built a reputation for turning brands into market leaders.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

💡 Focus Lab by the Numbers:

- $7.2B raised by clients

- 16 unicorns

- 24 acquisitions

Brand strategy that delivers real business impact

Inside This Episode:

✅ The biggest mistakes agencies make in brand building

✅ How to balance creative ambition with client constraints

✅ Why branding is a long-term business investment

If you want to learn high-level brand strategy from an agency that doesn’t just make brands look good—but drives real business growth—this episode is for you!

🎧 Listen now and master the art of brand strategy!

👉 Subscribe for more expert branding insights!

🔔 Turn on notifications so you never miss an episode!

#Branding #BrandStrategy #FocusLab #BillKenny #BrandMasterAcademy #Marketing #BrandBuilding

Learn how to find a sustainable competitive advantage for your brand in five simple steps.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it. 

Once competitive advantage is explained we’ll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand.

These steps include segmenting your audience, establishing buyer personas, evaluating the competition, turning gaps into ideas, and ultimately creating a differentiation strategy with a competitive edge over the competition. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from a Supertonic agency in Scotland. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ 

Have you ever wondered how top-tier brands like Pernod Ricard, Bombay Sapphire, and Martini create such memorable experiences for their audience? 

Well, it's all about blending strategic thinking with the art of experiential design. Trust me, it's not rocket science, but it's close! 😉

In this conversation with Paula, a Brand Master Academy Graduate, we unravel the secrets behind her agency's success in transforming mundane spaces into awe-inspiring brand experiences. 

Supertonic, a multi-award-winning design agency, is a powerhouse of experience creators, brand builders, and community makers who take the concept of experiential design to a whole new level.

We also discuss how Paula stumbled upon Brand Master Academy in her quest to expand her agency's services and shift the focus towards strategy and brand thinking. And guess what? 

It doesn't matter if you're a copywriter, marketer, identity designer, or experiential designer, all roads lead back to brand strategy. It's all about asking the deep, probing questions that shape the right brand perceptions.

You might be thinking, "But how does this all come together?" Well, my friend, that's what this episode is all about! 

This enlightening episode with Paula Murray provides valuable insights into strategic experiential design and its role in shaping unforgettable brand experiences. 

Remember, whether you're a copywriter, marketer, identity designer, or experiential designer, it all comes back to brand strategy. So, tune in and learn from the expert herself, and who knows, you might just be the next big thing in experiential design!

For more brand strategy resources and downloads visit https://brandmasteracademy.com/   

Discover what a sustainable branding strategy is, the principles and processes to build it, and 7 sustainable brand strategy examples. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll discover what sustainability branding is and why it's so important. 

Next, you’ll learn the principles of building sustainable brands starting with the sustainability roadmap and the mistakes to avoid including greenwashing.

Then, we’ll dive into the processes and steps you need to take to develop a sustainable brand before you discover 7 of the best sustainable branding examples.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what a personal branding coach and business branding coach is and how they develop effective brand leaders. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll know what a branding coach is, what they do and why they’re growing in demand. 

First, we’ll answer the question “What is a branding coach” before we explore how and why they have emerged through a growing demand from savvy entrepreneurs and brand leaders. 

Next, you’ll discover why this new wave of entrepreneurs and solopreneurs want more control over the brands they’re building and exactly what they’re looking for. 

Next, you’ll learn what a branding coach does and how they train and prepare brand leaders to achieve competitive results with their brands. 

Then, we’ll looks at the difference between a brand strategist vs branding coach, and the significant nature of this difference before looking at the future of this evolving branding coach role. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Welcome to "7 Powerful Key Message Examples From Top New Brands"! In today's video, you'll discover the secret sauce of modern brand success - key messages that resonate. Don't miss out!

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ 

What's the buzz about key message examples? Our video explores the core of brand communication and why it matters so much in today's competitive landscape. We'll break down the five characteristics that make key messages truly powerful, ensuring they stand out and leave a lasting impression.

Got a burning curiosity about how to develop your own powerful key messages? We've got you covered! We'll guide you through essential questions to ask yourself in order to create messages that resonate with your target audience. Get ready to level up your brand game.

Now for the juicy part: we'll dive into seven key message examples from today's hottest new brands. Learn from the best - Allbirds, Glossier, Peloton, Everlane, Quip, Outdoor Voices, and Casper. These modern brands have made a splash by crafting compelling key messages that connect with their audiences. Find out how they do it and get inspired for your own brand journey.

Lastly, we'll wrap up by discussing the power of key messages and how they can truly transform your brand's identity and success. This video will provide you with the knowledge and inspiration to create strong key messages that will leave your audience craving more.

Take the first step towards a more powerful brand presence by watching "7 Powerful Key Message Examples From Top New Brands" and applying these key insights to your own strategy. Don't forget to like, comment, and subscribe for more valuable content!

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode of The Brand Master Podcast, we’re diving into how MilkPEP and GALE transformed milk from a declining household staple into a high-performance drink for athletes, runners, and even gamers. Brad Simms (CEO of GALE) and Yin Woon Rani (CEO of MilkPEP) reveal how they reversed a 15-year sales decline and made milk culturally relevant again.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

MilkPEP’s strategy wasn’t about competing with dairy alternatives—it was about going head-to-head with sports drinks. Instead of pushing old narratives, they rebranded milk as a superior recovery drink backed by science and athlete endorsements.

This conversation unpacks:

✅ How they connected milk to sports nutrition

✅ The role of Amanda Gorman’s storytelling in spreading the message

✅ Why their women-first marathon became a movement, not just an event

✅ How strategic brand partnerships amplified the impact

If you’re looking to learn brand positioning, cultural relevance, and market differentiation, this episode is packed with real-world brand strategy insights.

Learn about brand positioning strategies, workshops, and exercises from The Brand Positioning Workbook author Ulli Appelbaum.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll walk away with instantly applicable brand positioning techniques and exercises to help you differentiate the brands you build.

First, you’ll learn about Ulli Appelbaum's extensive experience working with top branding agencies such as BBDO and Leo Burnett as well as his award-winning work with brands including Harley Davidson, Nestle & P&G.

Then, Ulli shares his vast experience in brand positioning including

The creative brand positioning process, the 26 sources of brand associations, and how to alter your thinking to find unique opportunities, brand positions, and differentiation strategies.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what brand recognition is and 14 strategies to boost brand awareness for your business.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

You’ll know what brand recognition is and how to grow it with brand awareness techniques. 

First, you’ll discover the 4 levels of brand memorability including brand awareness, brand recognition, brand recall, and brand salience. 

Then we’ll dive into 14 effective strategies you can use to grow your brand awareness and ultimately make your brand more visible. 

You also understand the difference between brand recognition vs brand recall and brand awareness vs brand salience. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

Key Points:

> How brands can integrate into customer routines

> The role of rewards in maintaining customer interest

> Strategies for cutting through digital noise to reach consumers

> Assisting customers in achieving their goals with your brand

> Creating brand communications that are compelling but not overwhelming

Nir Eyal also shares insights on:

Staying focused in a world full of digital distractions

The importance of setting clear goals for better focus and productivity

Plus, get a sneak peek into what Nir Eyal has planned for 2024 and how you can stay connected with his work.

Books Mentioned:

"Hooked: How to Build Habit-Forming Products"

"Indistractable: How to Control Your Attention"

If you're interested in behavior design, habit formation, and creating products that customers can't put down, this video is a must-watch. Don't forget to like, subscribe, and hit the notification bell to stay updated with our latest content.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

Discover 7 Best Brand Voice Examples and Tones from some of the most memorable and unique brands in the world. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this video, you’ll discover 7 brand tone-of-voice examples from some of the most memorable brands in the world… 

First, you’ll discover what a brand’s tone of voice is and how it’s used to make brands feel familiar. 

Next, you’ll learn the difference between brand voice vs brand personality and how they’re used together to make a brand feel human. 

then we’ll dive into the 7 best brand voice examples you can learn from.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover 25 of the best branding and marketing books to learn strategies to promote businesses, get more customers, and to grow your brand.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

In this video, I break down 25 of my favorite marketing books that influenced my philosophy and gave me the strategies I needed to grow my business and brand.

They include the most fundamental and influential categories of marketing and branding including email marketing, funnel marketing, marketing psychology, content marketing, influence marketing, social media marketing, copywriting, advertising, website design, marketing strategy, brand storytelling, growth hacking and more.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/  

Learn what consumer behavior is and how to influence it to increase sales and brand growth.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

When is comes to making buying decisions, it’s logical to think we all weigh up the pros and cons to come to a logical reason to buy. 

But it doesn’t happen that way. Which is why your brand of car is different your friend’s and your brand of TV is different to your neighbour’s.  

Our primitive brains are constantly processing information at lightning speed and each person processes information differently. 

Most buying decisions are made in the sub-conscious mind and there are 5 Powerful Factors Influencing Consumer Behavior. 

In this article, you’ll learn what they are and how to use them to influence your audience and grow your sales. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover 28 of the best brand slogan and tagline examples to find inspiration and ideas for your brand and business. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have an inspirational collection of examples and ideas for a brand slogan or tagline from some of the most successful brands in the world. 

First, we’ll answer the question “What is a slogan?” and how they’re used to make a marketing campaign more memorable. 

Next, we’ll split the difference between slogans vs taglines and uncover the strategic difference between the two. 

Then we’ll look at the common traits of successful slogans and the characteristics you need to include in yours before we dive into a collection of some of the best slogan examples in the world. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

If you've ever wondered about the connection between your favorite brands and the emotions they evoke, this video on "Brand Love" is just for you! Dive into the fascinating world of brand strategy and discover how it's all about more than just products.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ 

Let's face it, brand love isn't just a buzzword. It's a real thing that affects how we feel about the products we use every day. In this video, we'll explore how brands can tap into our emotions and create lasting connections.

Just imagine understanding the science behind why you feel a certain way about your favorite brand. Believe it or not, it's not just about the logo or the catchy slogan. It's about how brands can create a sense of ownership even before you buy the product, and how they can keep that passion alive long after the purchase.

The funny thing is, it's not all positive. Brands can also foster negative emotions, and we'll delve into how they can avoid that pitfall. Honestly speaking, this video will give you a whole new perspective on the products you use and love.

So, what I'm getting at is, if you're curious about how brands can leverage emotions, cultural influences, and even biological factors to create a loyal customer base, this video is a must-watch. From understanding object-emotion to boosting customer loyalty, we've got it all covered.

In a nutshell, "Brand Love" is more than just a feeling; it's a strategy that can shape long-term experiences and loyalty. Now, this is interesting, isn't it? Click play, and let's dive into the world of brand love together!

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, we’ll jump into branding fundamentals by answering the questions “What is a brand?” and “What is brand-building?”. 

Then, you’ll discover the 3 pillars of branding; brand strategy, brand identity, and brand marketing. 

Then we’ll jump into the brand-building process from branding to marketing one step at a time. 

By the end of this brand strategy course, you’ll have the branding and marketing steps you need to build a brand for your business using proven brand strategy process steps. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what verbal identity is and how to create a compelling voice for your brand with bestselling author of Strong Language Chris West.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll learn what verbal identity is and how it relates to branding, brand strategy, and marketing.

Next, you’ll learn why verbal identity is becoming so important and the components or elements that make up a brand's verbal identity.

Then we’ll discuss the role of copywriting in verbal identity and brand communication and how a verbal identity guide can keep the brand experience consistent.

Finally, you’ll learn about the levels of verbal identity, the role of personality in the brand voice, and a professional verbal identity process for your agency.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Get ready for a journey, folks! We're about to unpack "9 Reasons To Boost Employer Branding: Top 5 Brand Examples" in this video. Get comfortable, maybe grab a cup of coffee, and let's dive right in.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/

Employer branding isn't just a buzzword in the HR world. It's the magic potion that magnetizes top talent to your doorstep, encourages them to stay, and nudges them towards their full potential.

Now, why is Employer Branding so darn important, you ask? Well, it's not only about attracting the crème de la crème, but it's also about making them stick around. Less revolving door, more cozy living room.

We'll discuss how Employer Branding acts as a catalyst for employee engagement, and it does not stop there. A stellar Employer Brand can amplify your company's reputation like a shout from the rooftops, making you a superstar in your industry.

Productivity - we all want more of it, right? Well, a strong Employer Brand can rev up the engines and boost productivity levels. And who doesn't love lower recruitment costs? Employer Branding can help you pinch those pennies where it counts.

The cherry on top? Employer Branding can build brand loyalty and make you stand out from the crowd. It's like your unique secret sauce in a world full of plain burgers.

And last but not least, let's not forget how Employer Branding supports your overall business objectives. It's the hidden link in your strategy, supporting everything from your bottom line to your business's expansion.

We'll also walk you through the hall of fame of Employer Branding. Google, Nike, Apple, Salesforce, and Airbnb – they're all there. Learn from the masters and see how they have unlocked the secret vault of Employer Branding success.

So come along on this ride. Let's discover together the importance of Employer Branding, the benefits it offers, and how top companies use it to their advantage.

Conclusion? Well, you'll have to watch the video to find out. I promise, it will be worth your time.

Let's make your company the next big thing in Employer Branding. Buckle up and press play!

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have the processes to research your target audience, understand your market, and create more effective buyer personas.

First, you’ll hear how Rand Fishkin built an SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals.

Then, Rand shares his perspective on the importance of customer research and audience intelligence.

Next, we’ll explore the strengths and weaknesses of traditional vs modern market research.

Then you’ll learn how to analyze the market beyond demographics and psychographics to find unique insights you can actually use for your marketing.

You’ll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research.

Finally, Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

These 10 Strategy Workshop Facilitation Strategies, Tips and tactics will transform your sessions to make you look like a Pro.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

Master the skills to lead groups confidently, guiding leadership teams in collaborative brand-building projects.

In this guide, you'll learn:

The importance of clear communication: Ensure everyone is on the same page and understands the task at hand.

Adopting the right mindset: Be a guide, not a dominating leader.

Time management: Keep the workshop on schedule and use time-boxing techniques.

Staying on task: Prevent circular discussions and keep the group focused.

Maintaining energy: Keep the workshop engaging and energetic.

Neutrality: Ensure everyone's ideas are heard and prevent groupthink.

Handling troublemakers: Address disruptions and maintain a productive environment.

Giving clear instructions: Simplify tasks and guide participants effectively.

Adaptivity: Be flexible and ready to face any challenge.

Active listening: Make participants feel heard and valued.

You’ll also explore valuable techniques for leading groups, managing participation, building a toolkit for workshops, facilitating remote workshops, and improving your facilitation skills.

By incorporating these techniques and honing your skills, you'll be a top-tier workshop facilitator in no time.

Don't miss out on this essential guide to workshop facilitation.

Dive in, and unlock the secrets to leading successful brand strategy workshops.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what a go-to-market strategy is, and use this GTM process template to nail your product or brand launch. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll learn what a go-to-market strategy is and how the go-to-market process affects the success of your product or brand. 

Next, you’ll discover when you need a go-to-market plan before we provide you with this easy-to-follow go-to-market strategy template. 

Then we’ll dive into the different methods you can use in your go-to-market plan before we dive into the steps to create a go-to-market strategy. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn 15 branding principles for a powerful strategy to build and manage a brand to success 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have 15 powerful branding principles to guide you to becoming an effective brand strategist, manager, and leader. 

First, we’ll discuss how many businesses fall into the “lazy branding” trap of logos and visuals without addressing the factors that actually influence audiences. 

Then, one by one we’ll dive into the most critical branding principles. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author of The Physics of Brand—to unpack how brands earn value, hold it, and sometimes lose it.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

This episode breaks down the mechanics of brand value—not from a spreadsheet, but from how people feel, remember, and decide. Dan walks through how memory structures affect choice, how the Experience Economy changes what brands need to deliver, and why the “Beer on Mind” model still holds up.

He explains how most attempts to measure brand value fall short, and why internal culture shows up on the outside whether you’re paying attention or not.

You’ll hear how his work across ad agencies, design firms, and classrooms shaped a deeper view of what makes brands stick—and how they get pulled apart when leadership misses the real drivers of perception.

If you’re serious about building brands that stay top of mind—and top of wallet—this episode will give you plenty to think about.

Keywords included: brand physics, The Physics of Brand, brand value, power of branding, external brand perception, branding insights, brands evolving in the future.

For more like this, subscribe to the Brand Master Academy—where strategy gets specific and the theory stays in the books.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll discover what a brand community is and how it can help growing brands attract passionate groups of followers, fans, and customers.

Next, you’ll discover the step-by-step process you can use to build and grow your own brand community including:

Getting clear on your audience and their passions with audience research.

Developing your brand strategy and differentiation to attract the right people.

Defining the goals for your community so your followers and contributors get value from returning to your group.

Choosing a community platform like Slack or circle.so to bring your people together and plan the engagement of your group.

Finally, we’ll explore some of the best examples of brand communities including the Harley Davidson H.O.G brand community as well as Apple’s and Starbucks’ brand communities.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover Powerful Brand Collateral Examples from digital to traditional with Apple, Mailchimp, Tiffany & Co., LEGO and Coca-Cola.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ 

Are you struggling to create brand recognition for your business? Look no further! In this video, we’ll dive into 17 powerful brand collateral examples that can help boost your brand’s recognition.

So, what exactly is brand collateral? Simply put, it's the collection of materials that represent your brand, from traditional print pieces like business cards and letterheads to digital marketing materials like social media graphics and landing pages.

In this video, we’ll explore the definition of brand collateral and compare traditional versus digital collateral. We’ll also take a look at various examples of print brand collateral, such as catalogs, signage, and trade show materials. And of course, we can’t forget about digital marketing collateral, including social media graphics, email templates, virtual business cards, infographics, and e-books and whitepapers.

We’ll also highlight the top 5 stand-out brand collateral examples, from Apple’s product packaging to Mailchimp's mascot Freddie. Plus, we’ll discuss what makes effective brand collateral, including consistency, clarity, relevance, adaptability, and innovation.

Whether you’re just starting out or looking to revamp your brand's image, this video has everything you need to know about creating powerful brand collateral. So, grab a pen and paper and get ready to take some notes!

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

What market mapping is in marketing and how to use this positioning map to position your brand effectively. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, we’ll answer the question “What is market mapping?” so you can understand this tool to map the competitive landscape for effective competitive analysis. 

Next, you’ll learn why market mapping is important and why not doing it effectively can lead to missed opportunities. 

Then, we’ll look at the pros and cons of market mapping with the advantages and disadvantages of using this brand positioning tool.  

Then, you’ll discover examples of market mapping variables and how the right combination can uncover gold. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what brand philosophy is and how to write a brand philosophy to distill your ideology.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ 

We’ll begin by answering the question “What is brand philosophy?” including the definition for clarity.

Next, you’ll discover why brand philosophy and your brand ideology are so important and how brand thinking aims to define the brand's way of being.

Then, we’ll explore the difference between brand philosophy and brand purpose and how the philosophy is extracted from the brand's essence including purpose, vision, mission, values, differentiators, market position, personality, and tone of voice.

Next, you’ll discover how to create your brand philosophy and an ideological mantra your brand can live by.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/  

Learn how to find a sustainable competitive advantage for your brand in five simple steps.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it. 

Once competitive advantage is explained we’ll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand.

These steps include segmenting your audience, establishing buyer personas, evaluating the competition, turning gaps into ideas, and ultimately creating a differentiation strategy with a competitive edge over the competition. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this Brand Strategy 101 course, you’ll learn brand strategy fundamentals, processes, framework, elements, and deliverables.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

This 2022 crash course and brand strategy presentation will give you the foundational principles for building brands using creative strategy.

Specifically, we'll cover:

👉  brand strategy fundamentals

👉  brand strategy framework

👉  brand strategy process

👉  brand strategy deliverables

You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy, and brand strategy deliverables including audience personas, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling, and more.

Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to create a premium pricing strategy, establish your price point, and build a prestige or luxury brand. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this podcast episode, you’ll understand the factors to consider when creating a premium or prestige pricing strategy, and how to establish your premium price point in the market. 

First, you’ll discover what a premium pricing strategy is with a quick explanation and definition which I break down in detail with examples in my liked video below. 

Then you’ll discover the situations favorable to a premium pricing strategy and when to use it. 

Next, you’ll learn how to establish premium or prestige pricing and the tools you can use to achieve it.  

Finally, you’ll discover the factors to consider when it comes to your pricing strategy and whether or not a premium price point is right for your brand. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover 9 logo types and logo design styles you can use for branding your business and building your brand.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ 

First, you’ll learn about the importance of logo design and choosing the right kind of logo design style for your brand.

Next, we’ll explore each of the different types of logo design styles available for brand strategy and brand strategists including brand marks, pictorial, abstract, wordmarks, mascots, combinations, emblems, dynamic marks, letter marks, and monograms.

Then, you’ll learn about 8 principles of effective logo design to incorporate into your brand designs.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/  

Discover what experience disruption is and how you can reimagine everyday routines to disrupt your industry with Allen Adamson, Author of Seeing The How. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  

In this episode of the Brand Master Podcast, we will take you on a journey to understand what this concept truly means and how it's transforming the way we interact with the world around us. 

You might be asking, "What is Experience Disruption?" Don't worry, we've got your back! Stick with us, and you'll leave with a clear understanding of what's disrupting your everyday experiences. 

Next up, we untangle another compelling topic, "What is Experience Differentiation?" This conversation illuminates how businesses are reinventing the wheel to stand out from the crowd. 

You won't want to miss this part! Want to learn how to identify opportunities in your everyday routines? Who wouldn't! we'll be exploring this avenue, helping you recognize those hidden gems that could disrupt your daily life in the most intriguing ways. Wondering about the role of technology in all of this? Of course, you are! we explore "The Role of Technology in Shaping Consumer Experiences." 

Here, we discuss how tech is not just shaping but disrupting the consumer experience landscape. This part is an eye-opener! Finally, we dig deep into "Strategies for Focusing on Consumer Experience." 

Find out how businesses are placing consumer experience at the heart of their strategies and what this means for you! This is more than just a walkthrough of Experience Disruption; it's your ticket to understanding the dynamics of today's fast-paced, tech-driven world.

 So, are you ready to disrupt your experience? Hit that play button, and let's dive in! 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/    

Well, actually, here's the deal: We're diving deep into a world where customer experience rules, and 'Brand Touchpoints' are the main game. Let's face it, aligning these touchpoints with the customer journey can give your brand a serious boost. Curious? Let's jump right into it.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/

In a nutshell, this video will help you understand how each interaction that a customer has with your brand, whether it's online or offline, impacts their overall brand experience. If you ask me, it's an eye-opener. Just imagine using this knowledge to craft a brand touchpoint strategy that's aligned with your customer journey map. Seriously though, that's something.

Anyway, the bottom line is this: whether you're trying to engage customers better or improve your deliberate communications, knowing your brand touchpoints and integrating them effectively with your customer journey is key.

Now, this is interesting, isn't it? So, what I'm getting at is this - you'll learn a lot from this video about creating everyday interactions that leave a mark.

Just saying, whether you're a seasoned marketer or a newbie in the field, there's something for you here. So, why wait? Check this out!

Believe it or not, this video is packed with insights, tips, and practical advice that can help you to boost your customer's brand experience. As a matter of fact, you're just one click away from discovering how to take your brand to the next level. Truth be told, you don't want to miss this.

So, are you ready to align your brand touchpoints with the customer journey? Let's do it!

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Discover the best and worst brand extension and line extension examples to guide your strategy. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll learn what a brand extension strategy is (often referred to as a line extension strategy).

Then, we’ll explore the advantages and disadvantages of using this brand strategy approach.

Next, we’ll dive into the best and worst examples of brand extension including Samsung, Nike, Colgate, and Microsoft

You understand how to extend your product lines successfully (and how to avoid the fails)

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions.

First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include:

Psychological Factors
Social Factors
Cultural Factors
Economic Factors
Personal Factors

Then, one by one, we’ll go through each of these core decision-making factors and the sub-factors of each.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Welcome to a fascinating journey of brand evolution with Phyllis Williams Strawder, known as the 'Ghetto Country Brand Mother', in this engaging episode of the Brand Master Podcast.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ 

Explore the transformation from a booming barbecue business to the vibrant field of brand strategy. Learn about Phyllis' strategies for overcoming imposter syndrome, realizing self-worth, and harnessing the power of strategic personal branding.

Join Stephen Houraghan and Phyllis Williams Strawder for an inspiring discussion that will transform your perception of brand strategy and personal branding. This episode not only unveils Phyllis' extraordinary path but also delves into the significance of authenticity, strategic thinking, and making a meaningful impact in the branding realm.

In this episode, you'll learn about:

• The transition from a thriving barbecue business to brand strategy consultancy.
• The influence of authenticity and personal brand on your career trajectory.
• Effective strategies to overcome imposter syndrome and recognize your intrinsic value.
• The critical role of strategic branding in elevating both businesses and personal brands.

Special recognition goes to our listener, Patrick Beattie, for his uplifting feedback and for acknowledging the podcast’s impact on entrepreneurial development.

For more insights on brand strategy and to connect with a community of dedicated brand strategists, visit BrandMasterAcademy.com.

Stay tuned for upcoming episodes packed with practical, actionable advice on branding.

Your reviews and thoughts are invaluable to us – they help us grow and continue providing greater value to our listeners.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to become a branding coach with this step-by-step guide and train your clients to be effective brand leaders.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have a step-by-step guide to become a branding coach so you can better help your clients to not just build a brand to come effective brand managers.

First, we’ll answer the question “What is a branding coach?” and clear up exactly what they do and how they help to build brands.

Next, we’ll look at the evolution of this role and how important influencers such as Gary Vaynerchuck and Tony Robins have had on highlighting the importance of brands.

Then, you’ll learn how educated branding clients are more aware about what they need and are much easier to work with.

Then, you’ll discover how to become a branding coach as we dive into the step-by-step process you can follow.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to position your creative agency to attract better leads and clients with 7-figure agency owner Mark Drager. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have top agency techniques to attract hiugh quality leads and clients for your branding or creative business. 

First you’ll discover the power of positioning in attracting the right leads and then, how to convert those leads so you can get more agency clients.

Next we’ll dive into modern agency strategies to and brand strategy processes used by Mark’s 7-Figure agency. 

If you want to learn how to raise your rates and get more quality clients, don’t miss this episode of the brand master podcast.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what product branding is, the difference between design and strategy, and the pros & cons of this approach.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll know what product branding is, how product brand strategy and product branding design differ, and the pros and cons of this approach. 

First, you’ll learn what product branding is and the difference between product branding vs corporate branding.  

Next, you’ll discover the difference between product branding design vs product branding strategy and why product branding is important with examples from Nike, Apple, McDonalds, Ford, and more. 

Then, we’ll dive into the product branding advantages and disadvantages to better understand when to use this effective strategy 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy

👉 Learn more: ⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

The discussion starts by analyzing audience demographics and psychographics, creating a tailored brand persona. It then examines competitors to identify market gaps and opportunities.

The focus then shifts to crafting a unique differentiation strategy, rooted in audience insights and competitive analysis, to stand out in a crowded market. Stephen also highlights the role of creativity in brand positioning, urging a deep market understanding and leveraging insights for a unique brand narrative. In summary, this video is a valuable resource for brand builders at any level, offering insights and strategies to enhance brand positioning and achieve market resonance.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠https://brandmasteracademy.com/

Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/

In my opinion, this branding guide is a must-watch for anyone looking to learn branding. We're covering everything from branding strategies and branding techniques to branding tips that will help you brand your business like a pro.

The funny thing is, branding can seem complicated, but it doesn't have to be. With our branding 101 tutorial, you'll be well on your way to mastering the branding principles that matter.

So, what I'm getting at is, whether you're looking for branding advice, branding best practices, or you're just starting out with branding for startups, small businesses, or as an entrepreneur, this video is for you.

Long story short, this is your one-stop-shop for all things branding. Now, this is interesting, right? If you ask me, there's no better time to dive into the world of branding. So, let's get started with our branding 101 course and take your branding skills to the next level.

Just saying, don't forget to like, share, and subscribe for more branding lessons. The bottom line is, we're here to help you succeed in your branding journey. So, let's do this together. Welcome to Branding 101!

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn the power of questions in business, coaching & consulting with “The Coaching Habit” author, Michael Bungay Stanier

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll understand the power of questions and which ones to ask in business, coaching & consulting

Michael Bungay Stanier shares his wisdom from his hugely popular books “The Coaching Habit”, “The Advice Trap” and beyond.

First, you’ll learn that “The Coaching Habit” questions are applicable beyond coaching including business, consulting, strategy, prospecting, sales and beyond.

Then you’ll discover how and why the advice monster doesn’t give you the authority you think and often sabotages your meetings.

Next Michael shares why helping your clients come to their own conclusions rather than giving advice is infinitely more powerful and how to create the best environment for sales and conversions. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover the evolution of branding from a strategist perspective from design to strategy to web3 to NFT’s and beyond.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

In this episode of the Brand Master Podcast, I chat with my good friend Jacob Cass From Just Creative. First, we dive into starting a brand design and logo business 15 years ago and the evolution to offering brand strategy services. 

We cover common challenges for designers and strategists when it comes to business development and client relationship management as well as the changing digital landscape. 

Then we explore the wide-ranging benefits of empathy, curiosity, discovery, workshops and generally asking the right questions in collaboration with clients to produce the best outcomes. 

We discuss our favorite branding boos and what we’re reading now before exploring the future of branding and opportunities in Web3, NFT’s the Metaverse, and beyond.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ 

First, you’ll learn what brand authenticity is and why it’s so important in modern branding and marketing communication.

Next, we’ll explore some of the fundamental benefits of authentic branding, including emotional customer connections, increased sales and brand loyalty and advocacy.

Then, you’ll learn 6 actionable ways to build brand authenticity so you can show up as the most real and genuine version of your brand.

From branding 101 concepts to build brand trust, to storytelling, empathy and consistency, you’ll have actionable strategies to make genuine human connections with your target audience and the wider market.

We’ll then explore some of the best examples of brand authenticity with Dove and their self-esteem project to Patagonia and their sustainability mission.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover 7 product branding examples from global brands including Levi’s, Apple, Nike, Coke, Ford, and more   

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have discovered 7 of the best product branding examples from some of the world’s most loved brands.      

You’ll learn what product branding is and why this is used as an effective brand strategy before we look at these product brand types and examples.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what the STP marketing model is with segmentation, targeting & positioning examples and as a brand case study. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this video, you'll understand the STP marketing model and how it attracts new customers through segmentation, targeting and positioning, 

First, we'll answer the question "What Is STP Marketing" with the three-step model of segmentation, targeting & positioning. 

Next, you'll learn the benefits of the STP Marketing Model as well as the STP marketing steps framework to execute the process. 

Finally, we'll look at an STP marketing case study with an example from the Tesla brand. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

 Discover what brand trust is and how it builds consumer confidence, consumer trust, and brand equity, 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

 First, we explore exactly what brand trust is, how it aligns with the human brand philosophy, and the elements that affect consumer confidence. 

Next, you’ll discover why brand trust is so important in building brand awareness, adoption, and advocacy. 

Finally, we’ll explore the list of benefits of growing brand trust and how it leads to brand equity and loyal customers.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In February 2022, on the eve of the Zapier rebrand launch, Russia invaded Ukraine. To avoid oppressive associations, their strategists had big decisions to make.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, Michael takes us on his journey from a pure-breed graphic designer to creative director and brand strategist at Zapier.

You’ll learn about the infamous Dropbox rebrand which Michael was part of and the lessons he learned from working with some big-name brand strategists.

Next, Michael breaks down the series of events throughout the Zapier rebrand and how the Russian invasion of Ukraine and the subsequent associated symbol of the war, brought the Zapier brand strategists back to the table to discuss brand associations and symbolism.

You’ll learn about the brand strategy questions that were asked to come to their decisions and how the solid strategic work previously produced, provided them with a working compass to make decisions with conviction.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to multiply your revenue by transitioning from brand design services to brand strategy services with Brand Master Academy graduate and agency owner Denny Kurien.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll hear about Denny’s journey from the agency world to creating his own branding agency “Rayvn” in Toronto Canada.

Then you’ll discover how he transitioned the Rayvn agency from a brand design studio to a brand strategy agency helping next-level clients with his brand strategy process adopted from Brand Master Secrets. Finally, you’ll hear about Rayvn’s huge jump in project revenue from $4,000 to $60,000 and the subsequent work that led to multiple award nominations with Awards and Webby Awards.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn the art and science of brand transformation from professor, author, and brand strategist Emmanuel Probst.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

In this episode, I’m joined by Emmanuel Probst author, marketer, and brand strategist with over 17 years of experience.

Now for those who don’t know him, Emmanuel is a strategist who’s passionate about building brands that don’t just sell, but transform people and the world they live in.

He teaches students the tools they need to become successful brand strategists at UCLA…

He hones his craft at Ipsos, helping clients measure and amplify how brands and consumers connect

And he shares the fruits of all his know-how and experience in his books BRAND HACKS and his latest ASSEMBLAGE – THE ART AND SCIENCE OF BRAND TRANSFORMATION…

Earned accolades from the likes of David Aaker, Jonah Berger, and Rory Sutherland to name a few.

In this episode we explore

How brand perception is the truth

How to use brand to shape consumers' perceptions and

How data and insights can be used to deliver a personalized consumer experience

So, if you want to learn about brand strategy from a well-respected brand strategy professor, author, and executor… then don’t miss this episode

For more brand strategy resources and downloads visit https://brandmasteracademy.com/   

Learn how to create a differentiation strategy for your brand with these easy-to-follow process steps and examples. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll know how to create a differentiation strategy for your brand or your clients by using this step-by-step process guide.

First, you’ll learn the difference between broad differentiation vs focused differentiation strategy before looking at each in more detail. 

Then you’ll discover the broad differentiation strategy example from Whole Foods before you learn how to develop a differentiation strategy for the brands you’re building. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Learn what differentiated marketing strategy is and how Nike uses it to appeal to specified market segments. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Next, you’ll discover the advantages and disadvantages of the differentiated marketing strategy and how these pros and cons impact brands. 

Then we’ll quickly look at the difference between differentiated marketing vs undifferentiated marketing to understand their uniqueness before we dive into the Nike differentiated marketing example. 

Next, you’ll learn how to create a differentiated marketing strategy for your brand with this 4-step process. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn what price segmentation is and how brands use it to appeal to different market segments. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll know what price segmentation is and how to use it with a modern price segmentation example. 

First, we’ll answer the question “What is price segmentation?” so you can understand how brands charge different market segments different prices for the same or similar products or services. 

Next, we’ll take a look at an example of price segmentation with Adobe and how they offer students discounted pricing as a stepping stone to their full pricing structure. 

We’ll also take a look at value-based pricing typically used in the creative services industry where agencies charge clients based on the value of the work to specific clients. 

Next, you’ll discover how to develop a price segmentation strategy for your own brand with this step-by-step process. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn how global branding agency Johnson Banks uses strategy and design to build brands for their clients with “Branding In Five And A Half Steps Author” Michael Johnson. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

How Global Agency Johnson Banks Began Why Brand Strategy Has Become So Important Why Clients Are Demanding Strategic Work How To Find The Right Problems To Fix The Importance Of The Brand Audit The Importance Of Client Exercises The Importance Of Unifying The Leadership Team Brand Strategy Workshops Pricing Creativity (Different Models) Top Three Tips To Build A Global Agency 

First, you’ll discover how Michael Johnson started the global agency Johnson Banks began in 1992 and how they found their first clients. 

Next, we discuss why brand strategy has become so important and how more clients understand it and demand it. 

Then you’ll discover how to find the right problems to fix using brand audits and client exercises. 

Next, you’ll learn the importance of unifying the leadership team and the role of the brand strategy workshop. 

Finally, we’ll cover how to price creativity using different pricing structures and the top three tips from Michael Johnson to build a global agency from scratch. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Discover how to position as an expert with expert positioning for creative agencies and freelancers from the author of “The Business Of Expertise”, David C. Baker. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

• How David C. Baker Became An Expert 

• How Expert Positioning Opens Doors 

• Positioning Factors For Creative Agencies

• How To Build Your Expertise 

• Content vs Insights 

• Don’t Give Away Thinking For Free 

• How To Sell Your Thinking 

• How To Charge For Your Thinking 

• How To Gain Authority And Control The Conversation 

• Mistakes To Avoid Selling Expertise 

• Question To Ask Clients To Sell Strategy 

• Top 3 Tips To Position As An Expert 

First, we bust the myth that expert positioning or niching to specialize, closes the door to other businesses, with practical ways to navigate it. 

Next, we discuss the factors creative professionals and freelancers should consider before defining their positioning strategy. 

Then we analyse the difference between selling your thinking and selling execution services and how too many agencies give brand strategy away for free. 

Next, you’ll discover how to gain authority and take control of the conversation in the discovery or prospecting stage and the questions to ask clients to lead them to strategy services. 

Finally, David C. Baker shares his top three tips for establishing expert positioning in modern creative and branding markets. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn 8 types of price segmentation with these price structure examples to increase appeal and market share. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll have 8 examples of price segmentation to use in your pricing strategy. 

First, you’ll learn what price segmentation is before understanding exactly how it works with a modern segmentation example. 

Next, you’ll discover the pros and cons of pricing segmentation and how the advantages and disadvantages of each strategy influence pricing structure decisions. 

Then we’ll dive into the different types of pricing segmentation so you can understand how to integrate an effective price segmentation strategy for your brand. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn how to create a competitive positioning strategy for your brand with this 7-step process framework  

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll know how to create a competitive positioning strategy for your brand with this 7-step process framework. 

First, we’ll answer the question “What is competitive positioning?” and why most business owners and entrepreneurs overlook it. 

Then you’ll discover why developing a competitive position in the market is so important in influencing whether or not your target audience buys. 

Next, we’ll look at why decision-making factors are so influential when it comes to an effective competitive positioning strategy and I’ll provide you with examples of high-value buying decision factors.  

Then we’ll dive into the brand strategy process steps to develop an effective positioning strategy for your own brand or a client. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Hi, I'm Stephen Houraghan from Brand Master Academy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

In this episode, I share what you can expect from the Brand Master Podcast in upcoming episodes. I explain a little of who I am, what my background is and the value you'll get from the Brand Master Podcast Then, I jump into the format of the podcast and the content we'll be covering including:

Brand Strategy

• Positioning
• Brand Personality
• Archetypes
• The Human Brand Persona
• Personality & Voice
• Messaging & Communication
• Storytelling Frameworks
• Strategy Workshops

Psychology

• Human Behaviors
• Emotional Branding
• Why we do what we do
• Human Decision Making
• Neuroscience & Neuromarketing

Marketing & Sales

• Funnels
• Email Marketing & Automation
• Lead Generation
• Discovery Sessions

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

These are the elements I use when developing a brand strategy and I won’t build a strategic brand without them.

If you’re skipping any of these strategic branding elements then you’ll be missing one of the fundamental pillars that all successful strategic brands have in place.

Whether you’re a brand builder building your own brand from scratch, or a creative building brands for your clients then this episode will give you the key elements you need to focus your efforts on.

You’ll learn how the internal brand is a fundamental driver that dictates the behaviour of the external brand and why 95%+ of brand-builder overlook its importance.

I’ll discuss how traditional customer avatars, demographics and psychographics fail to give you what you need to get into your customer's head with emotional connection.

You’ll learn how competitive research is useless unless you understand the market from your customer's shoes based on who is already helping them.

We’ll look at the cornerstone of all effective brands, positioning and how a unique differentiator is easier to develop than you think.

We’ll look at some great examples of differentiation strategy including Avis and The Dollar Shave Club.

We’ll explore how brands have become human entities and why a human brand persona has never been more important.

You’ll learn why traditional techniques to develop a core message don’t offer a brand any communication guidance and what to do instead.

We’ll look at the fascinating world of storytelling and why most brands are getting it wrong.

Finally, we’ll look at the brand identity system as a strategic tool that goes way beyond the logo.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First we’ll break down the impact of the imposter phenomenon and highlight that you’re not on your own with this.

Then, one by one, we’ll cover six psychological shifts I had through experience that made me realise where this feeling of being a fraud, an imposter or a fake was coming from and how to overcome it

You’ll discover that most brand strategists working for the biggest brands in the world don’t come from a traditional brand strategist education and found their way over time.

Next you’ll learn to realise that your client are the beneficiaries of your skills and they don’t see an imposter.

Then we’ll uncover tell-tale signs that you are growing and how to realise the value you are offering your clients.

Finally you’ll learn how to focus on the visualisation of the person you are becoming and find the confidence that you are on a process of growth.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right? 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

In this episode, I’m going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands.

In fact, this framework will show you the exact steps that you need to take to build a strategic brand to connect and resonate with your audience on a human level so they choose your brand over your competitors. 

Each and every step represents a critical phase of the brand strategy development process and brands built in this way have a huge advantage in the market. 

By the end of this episode, you’ll have a proven formula for success that you’ll be able to use to build strategic brands for yourself or for your clients. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into your own brand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll look at how and why southwest was started and the gap in the market exploited by the founders. 

We’ll uncover how their strategic decision-making and focus on their differentiation strategy disrupted the exclusive airline industry in the early ’70s. 

We’ll then dive into the simple approach to the brand experience that grew a loyal following and how any brand with any budget can adopt the same approach. 

Next, we’ll discover how Southwest’s target market differed from their competitors and how the human messaging and marketing strategy provided a much-needed breath of fresh air in their industry and beyond. 

Finally, we’ll uncover Shoutwest’s secret sauce that has been a cornerstone to their strategy and how modern brands are taking the lead from this iconic brand pioneer. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

When I began to build brand strategies for my clients, some of my skills and traits translated perfectly but there were others I needed to take the time to develop. 

In this episode, you’re going to learn the core skills and traits that you need to either have or develop if you want to become a successful brand strategist.

You’ll learn about the core skills you need to build clients relationships and establish yourself in the market as an expert including, verbal communication, empathy, humility and authority. 

Then you’ll learn the skills you need to build your brand strategy business including Copywriting, Marketing, Sales and People Skills. 

By the end of this episode, you’ll have a clear understanding of some of the core skills and traits you need to become a successful brand strategist.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Most branding service providers overlook a fundamental principal of branding which is effective positioning and end up competing on price in a sea of “Me too” competitors.

By the end of this episode, you’ll have an 8-step process you can use to find a profitable niche to position your branding business so you can stand apart from the rest as a branding specialist. 

First, you’ll learn to shift your mindset to allow you to be more relevant and resonate more with your specific audience. 

You’ll discover how passions, strengths and goals must all align in the sweet spot for you to create the branding business you envision. 

Finally, you’ll identify your audience; confirm your niche market viability and position yourself effectively. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

What are the goals of the discovery session, why is it so important and where does it fit into the brand development process? 

In this episode, you’ll learn the answer to all of these questions, which can help you to structure effective discovery sessions for your clients and their businesses. 

First, you’ll get some context of the discovery session, which will help you influence how your prospects see your services and value. 

Then, you’ll discover how little the session is about logos fonts and colours and the bigger picture information it works to uncover. 

Then you’ll learn about the different session styles based on the business your helping. 

Finally, you’ll understand the primary goals and secondary goals of the session, which set the tone for the brand strategy you’ll build and converts prospects into clients. 

By the end of this episode, you’ll have a clear understanding of what a brand discovery session is, its importance and what you need to consider to run an effective one. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll learn why so many businesses go to market without a brand strategy and how the majority that do, fail on brand strategy execution.

Then, step by step we’ll run through each and every one of the most common brand strategy mistakes including

• Revenue Tunnel Vision
• Meaningless Strategy Statements
• Undefined Target Audiences
• Weak positions and differentiation strategies
• Inconsistency and Inauthenticity
• Disconnected Copy
• Misaligned Identity
• And Many Many more

Being aware of these common mistakes will help you avoid them and highlight the value of a well-defined brand strategy.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a 7-step process you can use to become a brand strategist. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’re going to learn why brand strategy has become such a significant and in-demand topic in branding in recent years. 

You’ll learn why entrepreneurs and business owners are going in search of brand strategy services and how graphic designers and copywriters are stepping up to meet demand. 

Then you’ll discover why brand strategy is mission control for branding and why it's important to get some branding experience under your belt. 

Next, you’ll learn the importance of understanding marketing and leveling up your communications skills and why visualisation of the brand identity is important. 

Finally, you’ll learn the importance of psychology and neuroscience when developing a strategic brand and why having a brand strategy development process is critical. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

So you need to position your brand, and there are many brand positioning approaches… But what’s the best brand positioning approach for your brand strategy? 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

In this episode, we’re going to take a look at some for the most well positioned brands defined their positions. 

When it comes time to position your brand, there are many brand positioning approaches you might leverage. 

The positioning of your brand requires an intimate understanding of the market landscape. 

If you want to dive deeper, check out the full article below: https://brandmasteracademy.com/brand-positioning-approaches/ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

So what is a brand messaging strategy anyway, and how do you go about nailing one? 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

In this episode, I’m going to show you 6 principles to follow when developing your brand messaging strategy. 

In fact, I’m going to uncover the biggest misconception about brand messaging and what pro brand strategists do instead. 

With that, here’s what you’re going to learn First, I’ll break down the importance of your brand messaging strategy in comparison to your visual brand. 

Then, We’ll jump into the 6 principals you need to follow to develop an effective messaging strategy. 

You’ll find out about the brand messaging myth, what a brand messaging framework is, hierarchy in messaging, the role of brand voice and brand personality, what your message sells and the tool you need to develop.

Want to dive deeper? Check out the full article below. http://brandmasteracademy.com/importance-of-brand-messaging/ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

What is brand personality and why is it so effective in 2020? In this episode, I’m going to break down the increasingly important role of brand personality within a modern brand strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

In fact, you’re going to learn not just why it’s so effective but why it’s an absolute necessity of any modern branding that wants to connect with their audience on a human level. With that, here’s what you’re going to learn.

First, we’ll dissect the main goal brand personality aims to achieve and how the importance of this goal has multiplied due to consumer demands. 

Then, I’ll dive into the science behind why personality is so effective and the science behind why our brains put so much emphasis on it. 

Finally, I’ll discuss how the brand archetype framework is the most effective tool to developing a brand personality and how they can help to shape the perceptions of your audience. 

In the end, you’ll be left in no doubt about the importance of brand personality and what tools to use to develop yours. 

Want to dive deeper? Check out the full article below. http://brandmasteracademy.com/how-to-develop-brand-personality/ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Want to know how to develop a brand personality with a proven 6-Step framework? 

In this episode, I’m going to show you the steps to develop a realistic and relatable brand personality you can use to resonate with your audience. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn how audience research provides the groundwork for aligning your audience to an archetype, making it easier to resonate with them. 

Then, you’ll discover how the audience archetype helps to define the brand archetype best suited to attract them through relevant characteristics. 

Finally, you’ll bring your archetype to life before infusing your brand messaging with believable and relatable personality. 

In the end, you’ll have the processes to develop a brand personality for your brand, using a scientific personality framework as the basis. Want to dive deeper? 

Check out the full article below.

http://brandmasteracademy.com/how-to-develop-brand-personality/ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, I’ll define branding, then I’ll define marketing but you’ll only get a glimpse of the difference from those definitions. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

It’s not until we understand what comes first, where they fit into the big picture and exactly how and when they are different, can we see clearly. 

From here we’ll separate the individual goals of each and how they’re used to achieve those goals. 

Finally, this analogy will instantly solidify the difference for you so you’ll never confuse them again. 

By the end of this episode, you won’t just have a crystal clear picture of the difference between branding and marketing, you’ll be able to use the analogy I give you to help colleagues and clients understand instantly. Trust me. They’ll thank you for it. 

Want to dive deeper? Check out the full article below. http://brandmasteracademy.com/branding-vs-marketing/ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, I’m going to dissect a proven 6-step framework you can use to take control of the conversation and lead your prospect to your offer. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

With that, here’s what you’re going to learn. 

First, I’ll show you the importance of how your prospect see’s you and how you can influence their perceptions through your position. 

Then, I’ll show you how to use science and emotional intelligence to build rapport, trust and professional status. 

Finally, I’ll show you a technique that will help your prospect see a different perspective and increase their desire to hear the advice you have to offer. 

By the end of this episode, you’ll know not just how to sell brand strategy, but how to lay the foundations for a long-term profitable client relationship. 

Want to dive deeper? Check out the full article below. http://brandmasteracademy.com/how-to-sell-brand-strategy/ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, I’m going to show you the three levels of brand deliverables and the 23 individual elements you need to consider. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

With that, here’s what you’re going to learn: First, I’m going to show you how planning deliverables and execution deliverables differ and why you need to decide your position. 

I’ll highlight your customer journey and why it’s critical for you to decide the role you’ll play in that journey. 

Then, section by section, element by elements, I’ll go through the 23 branding deliverables you need to consider if you are providing brand strategy to your clients. 

From poisoning to personality, messaging to brand Identity, marketing strategy to content execution, I’ll cover everything your audience will be thinking about, and things they won’t. 

By the end of this episode, you’ll have a clear understanding of where you’re audience is going, what they’ll need and what role you’ll play in those deliverables. 

Want to dive deeper? Check out the full article below. http://brandmasteracademy.com/brand-strategy-deliverables/ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, I’m going to break down a brand strategy session into the three phases so you can effectively structure and plan a brand strategy session with your clients. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, I’ll show you the different types of brand strategy sessions including the brand strategy workshop and the remote strategy session and how to choose an approach that works for your clients and your branding business. 

Then we’ll cover the overarching goals of the brand strategy session so you stay on point to get the information you need. 

Finally, I’ll break down the three phases of the brand strategy session which include the discovery session, the market research session and the brand strategy development session. 

By the end of this episode, you’ll be crystal clear on what a brand strategy session is, how they’re structured and what you need to do to plan a successful session with your clients. 

Want to dive deeper? Check out the full article below. https://brandmasteracademy.com/what-is-a-brand-strategy-session/ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this chat on the Brand Master Podcast, Experienced brand strategist and consultant Matt Davies shares his lessons from his extensive branding career.   

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, Matt shares his journey from building a successful agency and working with brands such as U.K. based Boots and Specsavers, to selling his agency and becoming a creative director. 

He then shares how he moved away from brand and branding execution services to charging exclusively for his thinking through his consultancy agency. 

Later on in the episode, we dive into how Matt runs his high-level brand strategy workshops with c suite and leadership teams around the globe from big established brands to plucky startups.

If you have an interest in brand strategy, brand consulting, running or selling a creative agency or running discovery sessions and brand strategy workshops then this episode is not to be missed. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn how to market and sell brand strategy services and the brand strategist skillsets you need to develop. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

In this chat on the Brand Master Podcast, I have a well-known brand strategist and co-host with Chris Do on The Futur, Ms Melinda Livesey.

In our chat Melinda uncovers a little about her journey to become a brand strategist though we quickly move on to marketing and sales tactics that have helped her to grow her personal brand, reparation as a brand strategist and of course her strategy agency. Melinda reveals some nuggets of gold and invaluable guerrilla marketing tactics she used (that any budding brand strategist can replicate) to get her first brand strategy clients. 

We also dive into the brand strategy discovery session and brand strategy workshop process, selling consultancy services and the benefit of providing stand-alone strategy services to branding and creative agencies. 

Finally, we discuss the graphic design skillsets that transfer seamlessly into the brand strategist role and the skillsets you need to develop to become a successful brand strategist.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

So you’re a freelance designer who’s ready to level up an build a profitable branding business for growth and scale right? 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Well, you’re in luck, because in this video, you’re going to learn the 4 key strategies you need to increase your revenue, get more clients, and grow your branding business. 

First, you’ll learn about the key business strategies you need to consider in order to implement scalable processes and develop a compelling offer. 

Then, you’ll learn about developing an effective brand strategy for your own branding business before we jump into how to get leads through your marketing strategy.

Finally, you’ll learn why your sales process is such an integral part of growing your business and how you can sell without selling. 

By the end of this episode, you’ll have a clear roadmap to develop a branding business that’s positioned for growth and scale.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

As the old adage goes, in the design world, it’s either feast or famine. But most businesses don’t have the reserves to withstand a wave of famine for long. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

If you need revenue to get you through, then there are plenty of ways to use your design skills to bring it in.

In this episode, I’ll show you that there’s more to earning money from your graphic design skills than freelance client work. 

In fact, I’m, going to show you 10 specific and creative ways that you can leverage your skills in different ways, to not just earn revenue, but to potentially build a profitable and successful side business during quiet times. 

By the end of this episode, you’ll be armed with a tonne of ideas, you can go out and put into action strength away to boost your design revenue and earn consistently throughout the year.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Building a business is a lonely job and there are plenty of obstacles that lead to self-doubt. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

The power of the mind plays a critical role in the success or failure of your business. Learn to control it to build your self-esteem and it becomes the driver of your success.

In this episode, you’ll learn 7 realistic and actionable ways to take control of self-doubt and insecurity to boost your confidence and build your self-esteem, so you can become the business leader you were meant to be. 

First, you learn to use the power of visualization so you can begin to believe what you can achieve. 

Then, you’ll learn about the zone to help you grow and a technique to silence the biggest critic in your life. 

You’ll discover the important role failure plays in your success and how to turn it into an advantage and how to use your mirror as a source of inspiration to become your own influencer. 

Finally, you’ll learn how to use perspective to see the positives and realize you’re a lot further down the path to success than you might think. 

By the end of this episode, you’ll have a set of practice and actionable techniques you can use straight away, to banish your self-doubt and insecurity and begin to build up your self-esteem and confidence piece by piece. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

So many entrepreneurs, solopreneurs, freelancers and designers struggle with managing their time effectively which ultimately sabotages their business.. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Those that don’t control it go nowhere. Those that do, open up endless possibilities to move their business forward. 

In this episode, you’re going to learn 15 actionable time management tips & techniques to conquer time-sapping obstacles to become a productivity machine. 

First, you’ll learn about the power of combining the time blocking technique and productivity software and the biggest killer of your attention and concentration. 

Then, you’ll discover what I found to be my biggest breakthrough and the book that helped me find my discipline. 

You’ll find out what tasks are critical to a productive day and what you need to put a strict timer on to avoid getting derailed. 

Finally, you’ll learn how the hustle culture can work against you and why downtime is so important. 

By the end of this episode, you’ll be armed with 15 actionable techniques you can use to get more done, manage your time effectively and start moving your business forward. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

If you’re still winging it with your processes and designing off the cuff, you’re not building a business, You’re selling your skills. 

In this video, you’ll learn an 11-step brand design process to build strategic brands from a brand strategy. 

This should also set the wheels in motion for you to begin documenting every process within your business so you can start moving the needle. 

From strategy review to ideation, word mapping to thumbnailing, illustration to art direction, we’ll break down the agency process step-by-step. 

By the end of this episode, not only will you have a proven brand identity design process to bring into your business, you’ll have a valuable perspective on the importance of business processes. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

When I first became a freelance brand builder, I was naïve. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

I had no idea how to build an actual business with processes that attracted leads and systems to convert them into paying clients. 

In this episode, I want to give you the tips and techniques it took me years to figure out so you can build a profitable branding business in minimal time. 

First, I’ll show you the most important brand strategy for your own business so can attract the right type of client with the right budget. 

Then you’ll discover the impact of tailored messaging and the dos and don’ts of price positioning. 

After that, you’ll learn about the importance of funnel marketing to your branding business and including lead magnets, email marketing, an offer, a sales process and a marketing strategy. 

By the end of this episode, you’ll have the tips, techniques and steps it took me years to figure out which you can take into your business right now. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

The #1 question I get asked when it comes to building a branding business is “How do I get more clients?” because every business needs revenue to survive. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

In this episode, I’ll show you 10 actionable techniques you can use to convert leads into sales. 

First, you’ll learn about the value of speaking business, asking strategic questions, and listening actively. 

Then, you’ll discover the power of empathy and how your prospect will see you as an expert without you saying much. 

Finally, I’ll show you how your clients' own aspirations and ambitions can unlock their desire to do business with you. 

By the end of this episode, you’ll have a set of actionable techniques you can take into your branding business to boost your revenue and grow your business.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/