Brand and Butter (Tara Ladd)
Explorez tous les épisodes de Brand and Butter
| Date | Titre | Durée | |
|---|---|---|---|
| 23 Feb 2023 | Welcome to Brand and Butter | 00:01:26 | |
Brand and Butter is the no-BS branding podcast for modern marketers and business owners. Packed with clear-cut advice on the influence and power of branding, serving up refreshingly honest conversations about some of the biggest changes in consumer behaviour, and how you can keep your brand relevant. Visit https://youroneandonly.com.au/ | |||
| 07 May 2023 | What is a Brand Anyway? | 00:20:41 | |
Are you tired of drowning in conflicting messages about branding? Then listen up! I'm Tara Ladd, and I'm here to help you navigate the basics of building a rock-solid brand foundation. Join me as we cut through the noise and set you up for success. Visit https://youroneandonly.com.au/ | |||
| 15 May 2023 | The Power of Memory in Branding | 00:20:16 | |
We're exposed to 4000 to 10000 every day. Want your brand to stand out? Look at brand recognition, but first, you should know about our brain's 4-step processing system. Only the best data sticks. Tune in to this episode and discover how to make your brand unforgettable. Visit https://youroneandonly.com.au/ | |||
| 21 May 2023 | Where The Heck Do I Start? | 00:26:42 | |
Ready to dive deep into the nitty-gritty of brand foundation? Then strap in, because I'm talkin' the details behind building the initial framework when starting or rebranding. Everything from the who, what, when, where, how, and why, I'm confident you'll have something to take away. Visit https://youroneandonly.com.au/ | |||
| 28 May 2023 | Belief Systems in Branding | 00:23:18 | |
Ready to dive into the nitty gritty of belief systems in branding? In this episode, I explore how individual beliefs can influence attitudes, and why brands need to understand these complexities when talking to their audience. Visit https://youroneandonly.com.au/ | |||
| 04 Jun 2023 | Internal vs External Branding | 00:21:58 | |
I'm uncovering the differences between internal and external branding. This episode talks about internal branding, and how it lays the blueprint for your company culture, team, and brand 'being'. While at the same time, explores the power of external branding and how the two interlink in attracting your audience, and customers, to leave memorable impressions. Join me as we reveal invaluable insights to help you craft a remarkable brand inside and out. Visit https://youroneandonly.com.au/ | |||
| 18 Jun 2023 | The Power of Perception | 00:24:19 | |
In this episode, we're talking about how perception influences consumer decision-making. Explore the science behind snap judgments, understand your audience, and meet their expectations. Discover the impact when design and words combine, and nail the art of making a killer first impression in seven seconds. Join me as we chat about how to attract the perfect audience. Visit https://youroneandonly.com.au/ | |||
| 25 Jun 2023 | What's in a Good Idea? | 00:20:32 | |
We're talking about the art of personalised campaigns and impactful brand messaging in this episode. We dive into how data-driven strategies can create powerful connections with audiences, sparking conversations and boosting brand awareness. Learn how you can craft your own unforgettable campaign that can leave a lasting impact. Visit https://youroneandonly.com.au/ | |||
| 02 Jul 2023 | Design Shapes How People Judge You | 00:29:47 | |
In this episode, I explore the influence of design and how it shapes the way others perceive your brand. I'm diving into the impact of good and bad design choices, discussing the psychology behind visual elements and their role in shaping perception. Learn about the f-ups when neglecting the design thinking process, and the consequences of overlooking its importance in today's visually-driven world. Listen in to learn how to implement design strategies to attract and draw in your people. Visit https://youroneandonly.com.au/ | |||
| 23 Jul 2023 | Strategic vs. Tactical Marketing Ft. Bec Chappell | 00:48:35 | |
Do you know the difference between strategic and tactical marketing? In this episode, I chat with Bec Chappell – a marketing strategist with over 15 years of experience in the game. She talks about the finer details of marketing and where a lot of people go wrong. This one is good. Visit https://youroneandonly.com.au/ | |||
| 16 Jul 2023 | The Brand Identity Evolution | 00:27:12 | |
An identity with intention. In this episode, we dive into the practical aspects of rebranding your business with intention. Scaling often demands a rebrand, whether it's about repositioning, growth, or change. We address the significant issue of change without purpose and discuss the essential initial steps for a successful transformation. Visit https://youroneandonly.com.au/ | |||
| 06 Aug 2023 | Creating a Rock Solid Brand Strategy – Part 1 | 00:24:05 | |
Fail to plan, plan to fail – a brand strategy is crucial to a business. In this episode, I speak to the steps involved in a brand strategy process. These steps are the roadmap to making sure you have the key elements down that inevitably set your baseline for growth. Tune into part 1 and learn how to define your goals, connect with your target market, and understand what the heck you need to know. Visit https://youroneandonly.com.au/ | |||
| 13 Aug 2023 | Creating a Rock Solid Brand Strategy – Part 2 | 00:24:00 | |
Level up your brand strategy game! In Part 2 of 'Creating a Rock Solid Brand Strategy', we dive deeper into the details of brand personality, positioning, visual identity, and choosing the right channels. Grow your brand to stand out and connect with your people – from brand personality to positioning, this ep has you covered. Visit https://youroneandonly.com.au/ | |||
| 20 Aug 2023 | $80k in Sales – The Power of a Single Networking Group | 00:19:42 | |
In this episode, I talk about how a single networking group became the catalyst for $80k in sales for YO&O. Hear the potential of networking and the game-changing impact it can have on your bottom line. Because, if you're not networking, you're leaving money on the table for your business. Visit https://youroneandonly.com.au/ | |||
| 27 Aug 2023 | How To Unlock Profit with Rose Radford: Evergreen Marketing and DM Sales | 00:45:40 | |
In this episode, I'm diving into the power of evergreen marketing and DM selling with Rose Radford, a former McKinsey Consultant turned Digital CEO. With a mission to bridge the income gap for women entrepreneurs, Rose shares her journey to creating a 7-figure online business and shares some of her strategies in how she does it. Visit https://youroneandonly.com.au/ | |||
| 04 Sep 2023 | Why You Need To Know About ESG Ft. Jane Hillsdon | 00:54:04 | |
In this episode, we talk to Jane Hillsdon a top-level marketer turned ESG Consultant (ESG - Environmental, Social, and Corporate Governance). She launched her new business Jane Hillsdon Consulting in 2023 and now helps purpose-driven leaders to make a lasting impact on their industry by seamlessly incorporating ESG initiatives into their business and brand. In this episode, we discuss the impact of change at the small business level and how it can create mammoth behavioural change across our society. This is a great conversation that speaks to the evolution of consumer behaviour and the way we conduct business. Want to do more? Visit https://youroneandonly.com.au/ | |||
| 22 Oct 2023 | Could Collaborative Marketing Be Your Game-Changer? Ft. Jess Ruhfus | 00:51:44 | |
Join us in this episode as I sit down with Jess Rufus, the founder of Collabosaurus and No. 2. We discuss the power of collaboration and break down practical strategies and ideas that can boost your brand visibility. Learn how collaborative marketing could be a cost-effective game-changer for SMEs. Visit https://youroneandonly.com.au/ | |||
| 08 Oct 2023 | The Taylor Swift Effect | 00:34:02 | |
Are you intrigued by the pandemonium that is Taylor Swift? I sure am. So, in this episode Im diving into some of those big waves she’s been creating, and if that’s right up your alley, stick around for what we’re dubbing ‘The Taylor Swift Effect! Visit https://youroneandonly.com.au/ | |||
| 15 Oct 2023 | Boundaries – Your Time, Your Rules Ft. Jo Wise | 00:32:38 | |
In this real discussion, Executive Performance and Behavioral Adviser Jo Wise highlights the essential role of boundaries, especially for high-level women, in achieving success across all aspects of life and business. Visit https://youroneandonly.com.au/ | |||
| 29 Oct 2023 | The Power of Values & Alignment Ft. Melissa Packham | 00:38:42 | |
In this episode I’m joined by Melissa Packham – a Brand-Centered Strategist who leads by example with a strong focus on values alignment. She breaks down why they’re important and how they can be the crux of almost every business decision. Visit https://youroneandonly.com.au/ | |||
| 12 Nov 2023 | Operation Get Your System Together Ft. Elisabeth Burke | 00:51:01 | |
This week I sat down with Elisabeth from The Afro Coach Operations Agency, who transformed her own life from overwhelming to rewarding. With her deep understanding of operational design and years of experience with multi-six-figure businesses, she's passionate about helping service-based entrepreneurs build efficient, life-friendly systems. Stick around for this one, because Elisabeth's practical advice on creating a profitable business that enhances, not hinders, your life. Confused about where to start? Check out her Operations Assessment. A free quiz to determine where to prioritize streamlining your operations – theafrocoach.com/quiz Visit https://youroneandonly.com.au/ | |||
| 26 Nov 2023 | Here's How the Brain Drives Your Audiences Buying Decisions | 00:23:14 | |
Ever wonder what drives your people to buy? Well in this episode we're diving into the power of beliefs, values, and interests in shaping consumer choices and what really makes them tick. Listen in as I split between demographics and psychographics and why you need to continuously research to keep learning about your people. Visit https://youroneandonly.com.au/ | |||
| 03 Dec 2023 | Here's How To Identify and Find Your Audience | 00:35:38 | |
Following on from last week's episode on Audience Mapping, in this episode I'm discussing how you can find your audience. Join me as I dive into ways you can identify deeper connections with your audience so that you can position your brand to directly speak and attract them. Visit https://youroneandonly.com.au/ | |||
| 09 Dec 2023 | The Difference Between Personal and Business Brand | 00:38:28 | |
In this episode, we discuss the differences and connections between personal and business branding, and why nailing both matters. Learn how they work hand in hand to generate different intentions and outcomes. Visit https://youroneandonly.com.au/ | |||
| 09 Jan 2024 | Stop Holding Yourself Back feat. Fiona Luca | 00:50:17 | |
Last year saw some pretty big changes and a lot of hard times for people. Alongside that was the experience of reflection and identity, something that, as business owners, are deeply aligned. In this episode, I speak with Fiona Luca. Fiona, an accomplished entrepreneur and healer, leverages her expertise in dance, therapy, and business to empower others through her wellness programs, Move with Fiona Luca and Talking Youth. Her journey includes awards in business, a focus on mindfulness, and dedication to supporting youth and personal growth. This is a great podcast on identity and mindset, and shifting your perspective so you can grow your business and yourself. Visit https://youroneandonly.com.au/ | |||
| 17 Jan 2024 | You, Your Brand, and The Compound Effect | 00:39:02 | |
Did anyone ever tell you that brand marketing isn’t just playing big moves? Instead, it’s a focus on the smaller more habitual behaviours. In this week’s episode, I’m talking about the power of smaller moves compounding into large positives to scale your brand. Visit https://youroneandonly.com.au/ | |||
| 22 Jan 2024 | Building Trust and Influence: The Intersection of Personal Branding and Social Impact | 00:37:10 | |
This week I'm tackling how my personal values as the founder were built into YO&O and how the two work together, yet stand alone. When I kicked off Your One and Only, I knew of the connection of brand reputation and personal branding. This episode speaks to the alignment of an authentic founder's story, and the impact an individual can have on a brand's public perception. Visit https://youroneandonly.com.au/ | |||
| 30 Jan 2024 | Crafting a Winning Brand Strategy | 00:35:06 | |
Think about how you would approach training for a marathon — now apply that same method to developing a brand strategy. In this episode, I'm laying out the foundations of a rock-solid brand strategy. You'll learn why consistency is key and how personalities aren't just for people; they're the core of your brand and how you resonate with your audience. Visit https://youroneandonly.com.au/ | |||
| 06 Feb 2024 | Bring the Human Touch into Your Personal Brand | 00:19:14 | |
When Taylor Swift crafts a story through her music, she's not just writing lyrics; she's building a personal brand that connects with millions. In this episode, I'm talking about how shaping your narrative can leave an unforgettable mark on your audience. It's not just about visibility; it's about connecting on a human level that goes beyond any corporate identity. Visit https://youroneandonly.com.au/ | |||
| 12 Feb 2024 | The Mere Exposure Effect: Top of Mind, Tip of Tongue | 00:14:57 | |
Ever wondered why you can't get that catchy jingle out of your head, or why you reach for the same brand of coffee every morning? Well friend, in this episode we're diving into the mere exposure effect and its hidden ability to shape your consumer habits. Visit https://youroneandonly.com.au/ | |||
| 19 Feb 2024 | Social Influence: The Secrets of Standout Strategies | 00:21:54 | |
Ever wondered how a brand like Hush Puppies went from near extinction to a fashion staple without even trying? Well, in this episode, I'm talking about it. But, not only that, we're diving into the impact of social influence and its sway on brand identity. We'll break apart the dynamics of trends, how it sidesteps traditional marketing, and why it's essential to go left when everyone else goes right to create visibility with your brand. Visit https://youroneandonly.com.au/ | |||
| 26 Feb 2024 | Syncing Strategies: Fusing Business and Brand | 00:24:25 | |
In this episode, I speak to the details that can propel your business growth and create a brand that resonates with your audience. From my own experience running my brand and design agency, I speak to the power of blending messages, markets, and objectives required for a solid successful brand evolution. Hear how the ethos of cultivating a close-knit team and nurturing client relationships stand the test of time and shift the dynamics. Visit https://youroneandonly.com.au/ | |||
| 05 Mar 2024 | The Psychology of Brand Attraction and Consumer Behaviour | 00:30:48 | |
Ever wondered why you gravitate towards certain brands, as if by magic? In this episode, we're touching on psychology, cognitive biases, and their powerful sway over our buying decisions. From emotional triggers to the influence of habits, they all work together to guide our choices—often from the shadows of our awareness. Visit https://youroneandonly.com.au/ | |||
| 19 Mar 2024 | Loss Aversion: Persuasive Tactics That Build Trust and Influence | 00:23:42 | |
Did you know the pain of loss is 2x that of a gain? That's loss aversion at play. In this week's episode, I'm taking you down the psychological path to show you how this affects your customers' choices — and how you can ethically leverage it in your marketing strategy. We're not just talking about pushing products; it's about crafting messages that resonate with trust at the heart of it. Visit https://youroneandonly.com.au/ | |||
| 26 Mar 2024 | The Art and Science Behind Brand Strategy and Market Positioning | 00:23:38 | |
Want to know how you can move to the front of your category? In this episode I'm dissecting the 'essence' of branding and how it fuses with marketing. It's not just about the visuals; it's about understanding your brand's core, its position in the marketplace, and the behavioural insights that can completely shift your trajectory. Visit https://youroneandonly.com.au/ | |||
| 09 Apr 2024 | How Visual Influence Impacts Your Choice | 00:27:58 | |
In this episode, I'm cracking open the human mind as we speak to the role of persuasion in marketing and the science of decision-making. I'll discuss how brands like Nike and Apple don't just sell products; they sell aspirations and emotions, and how authenticity in branding isn't just a buzzword but a central pillar in building solid customer relationships. Visit https://youroneandonly.com.au/ | |||
| 17 Apr 2024 | Pitch Perfect: The Power of Storytelling in PR with Odette Barry | 00:59:48 | |
Want to make your brand unforgettable? In this episode, I'm chatting with headline-winning PR mentor Odette Barry. She specialises in elevating the visibility, reputation, and leads for change makers because she knows that every leader has a story to tell. We're diving into the role of storytelling that gets the media buzzing and builds deep customer loyalty. We discuss crafting compelling narratives, navigating sensitive topics with authenticity, and practical tips for getting your message heard. Whether you're a solopreneur or scaling a team, this is your guide to PR that serves a purpose. Visit https://youroneandonly.com.au/ | |||
| 23 Apr 2024 | Sorting Out Your Strategy: Business vs. Brand vs. Marketing | 00:16:12 | |
Business, Brand, Marketing... Ever get them confused? Let's break down the strategy types! Whether you're a startup or a seasoned pro, this episode breaks down the differences between business, brand, and marketing strategies. Gain the clarity you need to navigate the jargon strategies so you can make smarter strategic decisions and drive your company forward. Visit https://youroneandonly.com.au/ | |||
| 30 Apr 2024 | See How This Social Impact Startup is Trying To Reshape Societal Wealth | 00:59:45 | |
Ever wondered how a finance industry could operate if it genuinely prioritised the well-being of its customers over its profit margins? Kane Jackson, co-founder and CEO of Maslow, joins us to share insights into his human-centered approach that's creating talk in the financial sector. In this episode, I chat with Kane about Maslow's innovative strategies that extend equitable financial services to marginalised communities, and discuss my own, personal decision to endorse and invest in a company that's pioneering a societal shift towards inclusivity and aligning profit with customer interest. Invest in Maslow: Visit https://youroneandonly.com.au/ | |||
| 22 May 2024 | Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital | 01:25:48 | |
This episode goes deep into the strategies of purpose-driven branding and the importance of authenticity in establishing human-centric connections in the digital world. We reflect on the important role that strategic marketing plans, tailored to individual circumstances play in building genuine engagement and driving business growth. Visit https://youroneandonly.com.au/ | |||
| 29 May 2024 | The Unf*ckwithable Brand: Using Psychology to Build Loyalty | 00:34:36 | |
In this episode, I discuss the psychological factors that influence consumer behaviour. Learn how personal experiences, cultural contexts, and inherent biases shape decision-making. I speak to the impact of aligning your brand with the values and emotions of your target audience, and how they can impact everyday shopping habits to significant financial decisions. Visit https://youroneandonly.com.au/ | |||
| 18 Jun 2024 | Attract Audiences with Purpose and Action | 00:32:25 | |
Is your brand struggling to connect with today's conscious consumers? Well, buckle up because this ep is all about purpose-driven branding. This isn't just a buzzword, by the way, it's a crucial strategy in reshaping business landscapes and resonating deeply with newer generations like Gen Z. And, if you like the psych space, I also touch on our brains' reliance on emotion over logic when making choices, and how it places branding at the forefront of economic decisions. Visit https://youroneandonly.com.au/ | |||
| 26 Jun 2024 | The Unseen Influence: How Subtle Cues Shape Your Brand's Perception | 00:37:28 | |
Ever wondered why some brands resonate with you while others fail to make an impression? Then strap in, because this episode speaks to the psychology that shapes brand perception. We'll also touch on the roles alignment, appearance, and communication styles have in crafting the overarching brand image. Visit https://youroneandonly.com.au/ | |||
| 17 Jul 2024 | Nailing a Strong First Impression in a Crowded Market | 00:15:33 | |
Have you ever wondered why some brands stick in your mind while others don't? In this episode, I'm talking about the power of first impressions made through brand and visual identities. We'll explore how visual elements, the universal language of semiotics, can instantly communicate messages, and how a strong brand identity intertwined with your mission, values, and purpose can resonate deeply with your customers and your internal team. Visit https://youroneandonly.com.au/ | |||
| 22 Jul 2024 | Your Brand's Sweet Spot: How to Stand Out | 00:22:51 | |
You can find your market sweet spot by understanding your brand's unique positioning. In this episode we speak to the intricacies of brand differentiation and targeting strategies, ensuring your brand stands out in a crowded market. Now more than ever it's important to understand why consumers with similar motivations make different purchasing decisions based on identity and social aspirations. Visit https://youroneandonly.com.au/ | |||
| 01 Aug 2024 | Building a Brand Story That Powers Emotional Connection | 00:20:04 | |
Have you ever wondered how to create a brand narrative that connects deeply and evolves with time? Then strap in, because I'm talking about creating a brand story that aligns with your core values and adapts and grows with your business. I also touch on real-life examples and illustrate how emotional connections and founder stories can set your brand apart. Visit https://youroneandonly.com.au/ | |||
| 03 Sep 2024 | The Ethical Responsibility of Brands in Shaping Societal Norms | 00:32:26 | |
Have you ever wondered how unseen biases shape every aspect of your life, from personal decisions to marketing strategies? In this episode, I speak to the hidden forces that subtly influence our perceptions and choices. We'll explore how our past experiences and memories shape our current worldview, and how acknowledging these biases can help us make better, more informed decisions. Visit https://youroneandonly.com.au/ | |||
| 22 Aug 2024 | The Role of Colour Psychology in a Powerful Brand | 00:17:26 | |
How important is the role of colour in shaping the way we perceive a brand? In this episode, I'm breaking it all down. I touch on how colour evokes specific emotions and associations, and why choosing the right palette is crucial for aligning with your brand’s strategy, target audience, and cultural context. Visit https://youroneandonly.com.au/ | |||
| 27 Aug 2024 | Emotional Traps and Smart Shifts in Business Strategy | 00:21:09 | |
Have you ever found yourself clinging to a failing project just because you've invested so much time and effort into it? This episode explores the psychological trap known as the sunk cost fallacy and discusses the importance of recognising when to pivot toward more strategic decisions. We'll also look at how external factors over the past few years have reshaped consumer behaviour and investment strategies, making decision-making in business more complex than ever before. Visit https://youroneandonly.com.au/ | |||
| 13 Sep 2024 | Targeting Right: Nailing Brand Positioning | 00:28:34 | |
Ever wondered if you're targeting the right audience on the right platforms? Discover the secrets of brand positioning and learn why understanding your audience is crucial for effective marketing. We'll explore how modern branding has shifted towards creating communities and emotional connections, using Lego's remarkable comeback as a prime example of engaging a passionate fan base. By personalizing your brand's storytelling and aligning with your audience's values, you'll understand how to create a lasting impact. Visit https://youroneandonly.com.au/ | |||
| 26 Sep 2024 | Content Marketing to the New Age Consumer with Kent King | 00:46:03 | |
Ever wondered how a child actor who worked alongside Hollywood legends transformed into a multifaceted entrepreneur? Meet Kent King, the Content Chemist, who has an extraordinary journey from the glitzy lights of Hollywood to the beats of DJing and finally to the strategic world of brand development and content marketing. Kent’s unique perspective sheds light on the importance of understanding platforms and the human behaviour behind them. As you follow the conversation, you'll discover the value of diversifying your skill set and continually learning to stay ahead in an ever-evolving market. Visit https://youroneandonly.com.au/ | |||
| 02 Oct 2024 | Nailing Confidence, Impact, and Connection in Speaking with Shelly Horton | 00:47:11 | |
What if nailing your voice could change both your professional and personal life? Well, in this episode I'm speaking with Shelly Horton, a trailblazing TV journalist, MC, and advocate for women's health. She shares her journey through a 30-year career across major networks like ABC, Channel 7, and Channel 9. She throws down actionable tips on voice control, breathing techniques, and pacing, which are essential whether you deliver a TED Talk or engage an audience on your Instagram stories. Visit https://youroneandonly.com.au/ | |||
| 17 Oct 2024 | Build Your Brand to Last: Aligning Strategic and Tactical Messaging | 00:27:38 | |
We're diving into the nuanced world of brand strategy and exploring why an emotional connection is key to brand success. In this episode, we debunk misconceptions about branding and visual identity and open up the conversation on the power of value alignment and authenticity in building trust, and fostering long-term relationships with your audience. Plus, we'll explore the distinction between brand marketing and tactical marketing, emphasising the importance of maintaining a consistent and genuine brand message (even when those short-term gains are tempting!). Tune in to discover how to cultivate a brand that not only stands out but also stands the test of time (like that?) Visit https://youroneandonly.com.au/ | |||
| 21 Oct 2024 | Know Your Strategies: Business vs. Brand vs. Marketing | 00:34:28 | |
What happens when business owners mistake brand strategy for marketing strategy? These (alongside business strategy) are often-confused with businesses. In this episode I discuss how strategy is the cornerstone of your business's identity—an evolving area that must be constantly revisited to stay relevant and impactful. I discuss why a strong brand strategy goes beyond visuals and how it shapes your entire business persona and sets the stage for all marketing efforts. Visit https://youroneandonly.com.au/ | |||
| 01 Nov 2024 | Why Every Business Needs to Pay Attention to Triple J's Rebrand | 00:27:37 | |
Have you seen Triple J's recent rebranding? It's a solid example of how branding is evolving to align with cultural tides. In this episode, I'm exploring how understanding generational shifts and societal trends can prevent your business from becoming irrelevant. I highlight the critical role of creativity in the future of branding, and why this is a warning to everyone for what's to come. Visit https://youroneandonly.com.au/ | |||
| 08 Nov 2024 | The Cultural Impact on Brand Identity | 00:29:47 | |
TW: this episode touches on weight loss. Visit https://youroneandonly.com.au/ | |||
| 04 Dec 2024 | Adapting Brands to Modern Cultural Shifts | 00:34:03 | |
Let's talk about the intricate impact of brand identity and the importance of adapting to cultural shifts to stay relevant. In this episode, I explain why understanding your audience's psychographics, rather than just demographics, is key to evolving strong brand associations. Specifically speaking to real-world examples and how the influence of current events and alignment of personal values drive consumer choice. Visit https://youroneandonly.com.au/ | |||
| 22 Jan 2025 | 4 Core Areas That Will Set Your Brand Up To Win in 2025 | 00:31:57 | |
A resilient brand strategy is damn important if you want to win in 2025. In this episode I'm breaking down the importance of 4 core areas:
And, as mentioned in the show notes, if you want a guide on where to focus – download our Brand Action Plan pdf here. Visit https://youroneandonly.com.au/ | |||
| 31 Jan 2025 | From Trust to Evolution: Building Brands That Last | 00:27:54 | |
Have you ever wondered how the tiniest details can shape your perception of a brand? In this episode, I talk about aligning internal goals with external perceptions to create a seamless brand identity that resonates with all of your people; customers, employees, and suppliers. I also dive into why trust-building is a crucial element of the brand experience, and how every touchpoint should sync with the overall brand strategy. Visit https://youroneandonly.com.au/ | |||
| 07 Feb 2025 | Cadbury UK's 'Share a Bar' Campaign: Why Connection is The New Marketing Currency | 00:23:26 | |
Take a look around, most marketing campaigns are BORING. The same rinse-and-repeat strategies are leaving most of us feeling "meh." But now and then, a brand comes along with a cracker idea and reminds us that marketing can be fun, engaging, and well, meaningful. In this episode, we're breaking down the recent Cadbury UK "Share a Bar" campaign, and it shows how a simple idea can break the monotony and deliver a campaign that people actually want to engage with. Visit https://youroneandonly.com.au/ | |||
| 17 Feb 2025 | Symbolism in Action: Kendrick Lamar's Halftime Show | 00:21:37 | |
Let's talk semiotics. In this episode, we're discussing how symbols and signs shape meaning and association through the lens of Kendrick Lamar's standout storytelling in his Super Bowl halftime show. I draw parallels to the crucial role of cultural messaging, colour psychology, and how brands can authentically connect with their audiences by understanding and being aware of the role these elements play. Visit https://youroneandonly.com.au/ | |||
| 24 Feb 2025 | The Critical Role of Design for the New Age Brand | 00:28:47 | |
This episode speaks to the critical connection between brand evolution, visual identity, and consumer memory. I touch on the role of design thinking, colour psychology, typography, and distinctive assets when creating a cohesive and dynamic brand identity that can stay relevant in a rapidly changing market. Visit https://youroneandonly.com.au/ | |||
| 27 Mar 2025 | The Comeback Kid: Finding Your Voice When Life Gets Loud | 00:26:24 | |
This week I return l sharing how my recent personal challenges led to a complete reassessment of my brand strategy of YO&O. I also explore how empathy and inclusion are reshaping the modern consumer’s expectations, especially after global movements and the pandemic disruption. Visit https://youroneandonly.com.au/ | |||
| 04 Apr 2025 | What Makes You Different? The Questions Every Business Must Answer | 00:23:27 | |
What makes your business geninely different from your competitors? Do you know? Think of it like this, if your top 3 competitors all disappeared tomorrow, why would customers choose you? If you're struggling to answer these questions clearly and confidently, you're not alone. From a SWOT analysis to brand personality, this episode takes you behind the scenes of our process and into the critical foundations that come before visual identity. Visit https://youroneandonly.com.au/ | |||
| 10 Apr 2025 | Brands as Emotional Connectors: The Psychology Behind Why They Matter | 00:30:54 | |
The landscape of business is shifting dramatically, and brand psychology has never been more crucial for survival. When markets tighten, consumers don't simply choose the cheapest option, they gravitate toward brands they emotionally connect with and trust. And, trust has become the currency of brand relationships, built through consistent delivery of promises and authentic communication. After all, we don't just buy products, we buy meaning, memory, and moments that make us feel something real. Let's talk about it. Visit https://youroneandonly.com.au/ | |||