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22 Aug 2021BB+ (Ep. 18) LuAnn Dickson on EveryStem00:48:39

TODAY’S GUEST: LuAnn Dickson

TOPIC: Pricing & Ordering Flowers for Profitability

LuAnn Dickson was the owner and lead designer of Verbena Floral Design in Austin, TX from 2006 to 2018 before she ventured on to become a freelance floral designer and tech entrepreneur who helps floral designers minimize waste and maximize profits through her internet-based flower recipe platform, EveryStem

In this episode, we talk about pricing challenges commonly faced by floral designers and discuss some of the benefits of using LuAnn’s new software, EveryStem. Join us as we talk about:

  • How pricing with confidence and accurate ordering can lead to a financially sustainable business
  • Why frustrations with retail math can lead floral designers into a cycle of emotional pricing 
  • How her experience as a floral designer and retail business owner led her to build an online tool that ends the cycle of emotional pricing and hit-or-miss profitability
  • Why each designer needs to determine the markup that’s right for their floral business and how that leads to financial sustainability
  • How she recognized there was a lack of tools when it came to pricing and ordering in the floral industry 
  • The process of starting a software program that works the way florists think and helps designers make the best decisions for their individual businesses
  • Why we should make profitability a priority rather than an afterthought 
  • How using the right tools to price and order your flowers can end your fear of looking at your financials
  • The freedom you have as a creative artist when you use a program to assist you and do the math for you
  • How using a tool like EveryStem can help to build up your pricing muscles 
  • How EveryStem fits into the workflow of floral designers and helps them save time
  • How to feel confident that you are giving your clients maximum value while achieving your profit margin goals

EveryStem is an internet-based software program for floral designers. It streamlines the difficult process of pricing, recipe-building, and flower ordering. Floral designers use it to track their profitability on every event, prevent pricing errors, and avoid over-buying. 

Memberships are $24.99 a month or $249.99 a year accompanied by a 90-day money back guarantee. 

LEARN MORE ABOUT EVERYSTEM:

WEBSITE | INSTAGRAM | FACEBOOK

YOUTUBE (HELPFUL EVERYSTEM TUTORIALS)

CLICK HERE to see what floral designers are saying about EveryStem

Today’s episode is brought to you by:

BLOOM TRUST CO.

Looking for floral resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co. 


Host: Amy McGee (Botanical Brouhaha)

BB+ Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

18 Oct 2023Ep. 111: Abby Daigle's Floral Entrepreneurship Evolution01:00:39

In BB Podcast Episode 111, Abby Daigle, owner of Stems Floral Design & Event Styling in Austin, Texas shares her journey from growing up in the events industry at the venue owned by her family to starting her own floral business. She discusses her love for weddings, the services her company offers, and her business model, which includes a showroom for full-service wedding clients and important relationships with industry vendors. She also talks about her team structure, hiring process, and industry role models. And, Abby shares an interesting perspective on centerpiece mockups which she finds to be a powerful tool for building trust and excitement with her clients.

Leave us a voice or text message at https://podinbox.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

27 Mar 2025Ep. 136: Rachael Lunghi's Floral Business Insights01:07:41

In today's BB Podcast episode (No. 136), we're visiting with Rachael Lunghi, owner of Siren Floral Co based in Southern California. Siren Floral Co was born out of a wedding and event planning company Rachael founded initially. Her love of flowers led her to eventually focus on floristry full time. Since that time, Rachael has developed a style all her own that's easily recognized and sought after by clients. Leaning into her love of travel, she gradually carved out a destination weddings and events niche for Siren Floral Co. We're honored to bring this conversation to you!

Join us as we chat with Rachael about:

  • her experiences with destination weddings and travel logistics
  • pricing strategies for floral services and transparency with clients
  • balancing work and family life as a new mom
  • her aesthetic and design philosophy
  • lessons learned from past business experiences, including closing a retail shop
  • advice for aspiring wedding planners and florists on contracts and goal setting
  • the importance of building a supportive team and community

This episode of the Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust.  Click here to learn more.

 

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

07 Aug 2024Ep. 126 (Part 2): Growing Flowers and Fighting for Change with Grateful Gardeners00:38:55

In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business.

 

This episode of the Botanical Brouhaha Podcast is brought to you by:

Madrid Flower School

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

18 Mar 2020BB+ (Ep. 4) Natalie Gill: Stem Bar Pricing and Delivery Charges00:37:11

BB+ Guest:  Natalie Gill of Native Poppy in San Diego, California

Many listeners wanted to get Natalie's advice on pricing. 

In this episode Natalie describes how she prices items from her stem bar and also talks quite a bit about delivery charges and other issues around determining the correct price point for both retail and event floral customers. 

Today’s episode is brought to you by:

REAL FLOWER BUSINESS

Alison Ellis, of Real Flower Business, teaches florists how to make more money and book better clients. She believes every florist should turn a profit and recognize the value of their time & expertise. Click here to learn more. 

Hosts: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

 

26 Apr 2021Ep. 80: Lauren Palmer + Leah Palmer (The Wild Mother)01:08:50

Today we’re visiting with Lauren Palmer & Leah Palmer, owners of The Wild Mother located in the Arts District, Downtown Oklahoma City, Oklahoma on Kickapoo, Osage, Wichita, & Comanche land. We're grateful for the opportunity to continue the conversation we began in Episode 70. Today we're digging a little deeper on some of the ways Lauren and Leah lead The Wild Mother to use their artistry for #morethanjustflowers (as they like to say). Join us as we talk about:

  • the legacy work they feel strongly about carrying on
  • the anti-racism curriculum they developed for discussing systems of injustice in America
  • how they find ways to celebrate, remember, honor, grieve, and educate through their floral medium
  • how they will flower with purpose as collaborators of the Tulsa Race Massacre Centennial Commission to memorialize the 1921 Greenwood Massacre
  • ways we, as floral creatives, can join The Wild Mother in offering healing gestures using flowers
  • GoFundMe for #SendFlowersTo Greenwood

LINKS MENTIONED IN EPISODE 80:

LEARN MORE ABOUT THE WILD MOTHER HERE:

Website | Instagram | Facebook

The Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust.  Click here to learn more.

Hosts: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Landon McGee

27 Apr 2020Episode 60: Jessica Hall & Stephanie Auville (Harmony Harvest Farm)01:05:16

Today we’re visiting with sisters Jessica Hall & Stephanie Auville, from Harmony Harvest Farm in Weyers Cave, Virginia to discuss:

  • the beach-side conversation that led to the creation of their family-run business - Harmony Harvest Farm
  • the scope of what they grow on the farm
  • the services they provide to their retail and wholesale customers
  • their thoughts on the importance of learning to ship their product efficiently (they've just released The Flower Shipping Course to help others do the same)
  • what a typical farming year looks like at Harmony Harvest Farm
  • the team structure responsible for managing the farm
  • the advantages of working together in a family business
  • how they spend their off season
  • their decision to purchase the manufacturing of a flower frog originally manufactured by Dorothy Biddle Services
  • how they discovered the flower frog business was for sale, what they purchased in the deal, and how they transitioned into production as Floral Genius

LINKS MENTIONED IN EPISODE 60:

Today’s episode is brought to you by:

BOTANICAL BROUHAHA

Visit our Instagram and Facebook pages for additional inspiration and news.

WIN A FLOWER FROG FROM FLORAL GENIUS:

  1. Join our mailing list if you haven't already (that's how we connect with our flower friends with news, resources, and a monthly newsletter!) Click Here
  2. Leave a comment below (so we know you're hoping to win!)

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

08 Mar 2021Ep. 77: Susan Stremlau (Marion Moss Floral Design)01:15:01

Today we’re visiting with Susan Stremlau, owner of Marion Moss Floral Design in Petaluma, California to chat about:

  • growing a flower business from a side gig to a full-time career
  • the catalyst behind her decision to make a business & lifestyle change
  • rebranding
  • working closely with a boutique hotel
  • identifying her ideal clients
  • the benefits of sharing knowledge and mentoring others
  • how she attracted clients after relocating her business
  • working with a business coach
  • her thoughts on sustainable floristry practices
  • her own wedding which took place during the pandemic

LINKS MENTIONED IN EPISODE 77:

SEE MORE WORK MARION MOSS FLORAL DESIGN HERE:

 Website | Instagram | Facebook

The Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

10 Jul 2024Ep. 124: How Anna Stouffer Added a Retail Component to Her Floral Business00:47:53

In this episode of the Botanical Brouhaha podcast, Amy and Natalie talk with Anna Stouffer, owner of Urban Petals in Greer, South Carolina about her transition from a working in a law firm to becoming a successful floral designer. Anna shares her journey, starting with wedding floristry and eventually adding a retail component to her business. She discusses the challenges of managing both aspects, the support from the floral community, and the impact of motherhood on her business. Anna shares how creating a calming store environment and balancing her work with her personal life are of utmost importance to her as a business owner. The episode highlights the importance of authenticity and compassion in building a successful floral business.

This episode of the Botanical Brouhaha Podcast is brought to you by:

Madrid Flower School

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

17 Jun 2018Episode 22: Morgan Anderson— Promoting Floral Design as Art00:40:39

Today we’re sitting down with Morgan Anderson, owner of The Flori.Culture in Scottsdale, Arizona to discuss:

  • her research regarding the concept of floral design as an art form using flowers as medium
  • how managing flower studios sparked her pursuit of studying floral design as an art form
  • why some floral studio owners prefer hiring individuals with art backgrounds
  • the myriad of opportunities for careers within the floral industry

Links mentioned in this episode: 

Today’s episode is brought to you by Holly Heider Chapple Flowers

05 Jul 2020Ep. 63: Rebecca Grace (Natural Art Flowers)00:55:35

Today we’re visiting with Rebecca Grace, owner of Natural Art Flowers in Perth, Australia to discuss:

  • The challenges of working in an isolated location
  • Growing a flower business over time
  • Utilizing her studio space with efficiency
  • Handling business during a pandemic
  • Team function on wedding days
  • Insights on hotel and corporate accounts
  • Managing client wishes
  • Social Media as a business tool
  • Relaxing, exercising, and vacations
  • Details of one of her favorite installations
  • Creating the best work under pressure

SEE MORE OF REBECCA'S WORK HERE:

    Website | Instagram | Facebook 

Today’s episode is brought to you by:

BOTANICAL BROUHAHA

Visit our Instagram and Facebook pages for additional inspiration and news.


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

03 Oct 2023Ep. 110: Urban Flower Farm Becomes Blooming Oasis00:54:24

In this podcast episode, we visit with Rachel Nafis, owner of Psalter Farm Flowers, an urban flower farm in San Diego. Rachel shares a behind the scenes look at her unique business model. She grows flowers in her neighbors' yards and then supplies San Diego shops and florists with her local grown flowers. Rachel discusses the challenges and rewards of farming in an urban setting, the importance of community and connections, and the ecological impact of her work. She also talks about her transition from nursing to farming and the joy she finds in sharing her love for gardening with others. The episode highlights Rachel's dedication and the positive impact her business is having on the neighborhood.

This episode of the Botanical Brouhaha Podcast is brought to you by:

Madrid Flower School

Leave us a voice or text message at https://podinbox.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

07 May 2018Episode 19: Emily Avenson — Flower Love in the Belgian Countryside00:53:27

Today we’re sitting down with Emily Avenson, owner of Fleuropean in Aubel, Belgium to discuss:

  • what inspired her to begin growing flowers
  • some of her favorite varieties to grow (hint: Creme Brulee Phlox and Sahara Rudbeckia made the list)
  • how she’s managed to combine the vegetable garden culture of Europe with her flower garden blooms
  • making plant-dyed ribbon
  • the Slow Flowers movement & culture in Belgium
  • why she started The Lonely Bouquet

Links mentioned in this episode:

17 Oct 2022Ep. 104: Brittany Sarhage (Rudy's Flower Truck)00:54:18

Today we’re visiting with Brittany Sarhage, owner of Rudy's Flower Truck in St. Louis, Missouri. Brittany embodies the courage and tenacity most of us wish we had. She started a flower truck business with no prior experience in the industry and has continued to steadily grow the business while caring for both her customers and her city. Join us as we talk with Brittany about:

  • How she came to own 2 flower trucks with no prior floristry experience
  • Why she wanted to start her business in St. Louis
  • Learning while building a business
  • The advantages and challenges of owning the trucks she chose for her business (and why the advantages outweigh the challenges)
  • The value of finding other mobile business owners to get insights into the mobile business model
  • One thing she'd change if she could do it over
  • What it takes to make a flower truck profitable
  • Where she gained the confidence to own and run a flower business

LINKS MENTIONED IN EPISODE 104:

FOLLOW RUDY'S FLOWER TRUCK:

WEBSITE

INSTAGRAM

TODAY’S EPISODE IS BROUGHT TO YOU BY:

EveryStem

EveryStem florist software has the power to change the way you price and order flowers for a profit.

Here’s what floral designers are saying about their EveryStem experience:

“The rewards have been incredible. 2021 was our most profitable year of our 14 years in business because of EveryStem.”

Ashley Fox, Ashley Fox Designs

“I love using this software program- I have really reduced my tendency to overbuy and have improved my profit margins by at least 10% since starting it. I tell everyone who asks for a better way to do recipes and pricing that it is worth it!”

 Kira Barker, All in the Details Flowers

Host: Amy McGee (Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

23 May 2022BB+ (Ep. 22) Joseph Massie on Writing 'The Flower School'00:46:44

TODAY’S GUEST: Joseph Massie

TODAY'S TOPIC: Becoming a Published Author

  You're in for a treat! In this episode, Joseph shares behind-the-scenes details of the making of his new book, The Flower School. From writing a book proposal and finding an agent, to working with a publisher, choosing content, and designing a book cover, Joseph is candid about the process. And, if you know anything about Joseph, you know he brings a bit of humor to every conversation. Joseph says he wrote this first book with his 16 year old self in mind — remembering when he was starting out and needed a comprehensive floristry guide that he could actually afford. He's hoping it'll serve you well!

A Message from Joseph:

"My life to date has been a chequer board of experiences. On one hand there are my doggedly pursued goals, hard fought and hard won, and on the other, the bright, glittering opportunities which I’ve been deeply lucky to have fall into my life. How else can I explain how my very first job would spark something within me and lead on to  enjoy the most enriching of careers? The journey I’ve taken I cannot wholly take credit for - it’s certainly not all down to me - although I could be painted as a far more dynamic maverick if I were to lead you to that conclusion.

It is my hope that this book falls into the latter category for you, as something bright and glittering, which will fall into a space on your lap, your book shelf or your coffee table, and lead you to find some wonderful, beautiful things. I hope it will light up something within you, and help you cultivate creativity, and beauty, and joy and more.

This book, my first, is much more for you than it is for me. Use it well; make everything beautiful.

I really, really hope you love it."

Mentioned in This Episode:

The Flower School takes you by the hand and expertly guides you step-by-step through design principles and twenty-five floral projects to empower you to create your own gorgeous floral arrangements for your home, gatherings, celebrations and for pleasure.

Host: Amy McGee (Founder: Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

12 Sep 2022Ep. 102: Brooke Snodgrass (Seventh Stem)01:01:47

Today we’re visiting with Brooke Snodgrass, owner of Seventh Stem in Portland, Oregon. Brooke entered the flower world while working for a flower farmer as a side hustle to her career in finance. An avid gardener, she grows varieties that make her happy while using her private garden as inspiration for her designs. Join us as we talk with Brooke about:

  • Finding her footing in the floral profession while working for a flower farmer at the Portland Flower Market
  • Navigating illness as a wedding florist
  • The role her garden plays in her floral design
  • The importance of building both business and personal relationships as a business owner
  • How her business changed after experiencing a health crisis
  • How she's learning to make time outside of the business to grow and challenge herself
  • How she sources flowers and creates movement in her bouquets

LINKS MENTIONED IN EPISODE 102:

FOLLOW SEVENTH STEM:

WEBSITE

INSTAGRAM

TODAY’S EPISODE IS BROUGHT TO YOU BY:

LET'S PROPOSE

Let’s Propose! creates stunning, profitable client proposals for you so you can stay focused on designing flowers to wow your clients.

SPECIAL OFFER FOR BB PODCAST LISTENERS:

Use Discount Code BB50 to get 50% off a Let’s Propose! membership.

Click here to see what’s included in the membership.

Host: Amy McGee (Bloom Trust Co.) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

11 Apr 2021Ep. 79: Linda D'Arco (Little Farmhouse Flowers)00:58:46

Today we’re visiting with Linda D'Arco of Little Farmhouse Flowers in Jay, New York to chat about:

  • transitioning to the floral profession from "teacher by day, farmer by night"
  • logistics of starting a flower farm
  • extending the growing season
  • preparing a wedding proposal as a farmer florist
  • her new podcast, Frost on Flowers
  • knowing when it's time to hire help and expand the team
  • addressing sustainability in business
  • learning to convey the value of farm fresh flowers through strategic website messaging
  • her Tulip Forcing Workshop for flower farmers in collaboration with von Trapp Flowers
  • learning to sketch floral designs for proposals

LINKS MENTIONED IN EPISODE 79:

MORE ABOUT LITTLE FARMHOUSE FLOWERS HERE:

 Website | Instagram | FacebookPinterest

DUCATIONAL OPPORTUNITIES MENTIONED:

Tulip Forcing Workshop | Floral Sketching Workshop

The Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

BB Podcast Co-Hosts are: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

05 Aug 2018Episode 24: Meg Connelly — Finding Success in the Harder Option00:50:32

Today we’re sitting down with Meg Connelly, owner of Meg Catherine Flowers in Indianapolis, Indiana to discuss:

  • how her music & art background led her to floral design
  • the benefits of working in a flower shop prior to opening her own business
  • how she managed to start a successful business with her preschooler by her side
  • the backup plan she’s put in place in case of emergency
  • how & when she decided to set a minimum spend for her weddings
  • the history behind her home studio
  • her favorite flower
  • how her clients find her

Links mentioned in this episode:

 

Today’s episode is brought to you by Holly Heider Chapple Flowers

25 Nov 2019Episode 51: Lorna Stuart Trainor (A Room in Bloom)01:12:48

Today we’re visiting with Lorna Stuart Trainor, owner of A Room in Bloom located in Athlone, Ireland to discuss:

  • her winding career path from archaeology to floristry
  • how she decided it was time to take a leap and open her own retail flower shop
  • the loneliness of being a business owner and how she has overcome it
  • the conversation which led her to rethink her business model
  • her transition from retail florist to by-appointment only event florist
  • customer reactions to her business model shift
  • the value of both hiring freelancers and working as a freelancer
  • handling the expectations of clients
  • the special bond she's created with two of her industry peers, Jenny and Sylvia
  • the weekend she won two awards for her wedding florals and...Rugby Player of the Year!

Links mentioned in Episode Fifty-One:

See more of Lorna's work here:

Website | Instagram | Facebook  | Pinterest Twitter

 

Today’s episode is brought to you by:

Greenleaf Wholesale

 
Keeping Florists Blooming Since 1950 - 'When you Succeed, We Succeed.'

 

  • The Greenleaf shipping division and knowledgeable sales reps make it possible to experience Greenleaf flowers even if you aren’t close to a physical location. Click here to follow Greenleaf on Instagram. Click here to sign up and become a Greenleaf customer

___________________________________________

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

 

How to Connect with Botanical Brouhaha:

03 Aug 2020Ep. 65: Scott Shepherd (Host of the Flower Podcast)00:57:27

Today we’re visiting with Scott Shepherd (aka 'Cutflower Scott'), host of The Flower Podcast to discuss:

  • the root of his love of flowers
  • his experience working in a flower wholesale house for over 25 years
  • what prompted him to start a podcast
  • his transition from the wholesale business to full-time podcast host
  • the mission behind The Flower Podcast
  • how the pandemic has impacted his business and family
  • the designers who have inspired him along the way
  • the challenges he's faced as a podcast host
  • the growing facets of The Flower Podcast
  • his passion for encouraging and supporting flower growers
  • his favorite flower and his unapologetic love for it

LINKS MENTIONED IN EPISODE 65:

Learn more about THE FLOWER PODCAST here:

 Website Instagram | Facebook | iTunes


Today’s episode is brought to you by:

Botanical Brouhaha

On-line Store

Click here to get your No Rain No Flowers tshirt and/or market bag! 


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

28 Aug 2017Episode 4: Kiana Underwood of Tulipina Believes Flowers Should Make You Happy00:53:14

Today we’re sitting down with Kiana Underwood (pictured above left) of Tulipina to discuss:

  • how her childhood in Iran laid the foundation for her love of flowers
  • the importance of travel as inspiration
  • the ‘Nathan Underwood factor’ in Tulipina’s success
  • finding inspiration in unique places
  • building an international team of freelancers for destination weddings
  • her exciting upcoming projects

Links mentioned in Episode Four:

11 Jul 2022Ep. 98: Katie Allen + Jenny Rausch (Anthousai)01:11:07

Today we’re visiting with Jenny Rausch and Katie Allen, owners of Anthousai in Tulsa, Oklahoma. It's no secret that many business partnerships simply don't work out. But, Jenny and Katie have built a friendship as they've built a flower business and they have some great insights into the reasons they believe their partnership has worked. Join us as we talk about:

  • How they learned floral design before they could afford in-person instruction
  • Their desire to normalize the side hustle and encourage designers who are just getting started
  • Why they added a flower shop to their existing wedding/event floral business
  • The logisitics of opening a retail space
  • Why Jenny thinks forming her partnership with Katie was crucial to the success of Anthousai
  • Sharing knowledge with confidence
  • Managing social anxiety while running a public-facing business

LINKS MENTIONED IN EPISODE 98:

FOLLOW ANTHOUSAI:

TODAY’S EPISODE IS BROUGHT TO YOU BY:

EveryStem

EveryStem florist software has the power to change the way you price and order flowers for a profit.

Here’s what some Botanical Brouhaha guests are saying about their EveryStem experience:

  • “The rewards have been incredible. 2021 was our most profitable year of our 14 years in business because of EveryStem.” –Ashley Fox, Ashley Fox Designs
  • “Best tool I’ve used in my biz! Especially this year with the pricing fluctuations – met my margins on every wedding thanks to EveryStem.” –Alison Ellis, Real Flower Business

A special offer for BB Podcast Listeners: 

Grab our free guide on how to price for a profit in your business and we’ll send you a code for a free month of EveryStem Florist Software.

Pay $24.99 for your first month and you’ll receive your second month free!

Co-Hosts: Amy McGee (Bloom Trust Co.) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

13 Apr 2020Episode 59: Ellen Frost (Local Color Flowers)01:05:57

Today we’re visiting with Ellen Frost, owner of  Local Color Flowers in Baltimore, Maryland to discuss:

  • how she's able to source local flowers for her business year round
  • her unique business model which includes weddings, weekly orders, book clubs, open studio nights, and more
  • the Bloom Battle and Flower Trivia Nights hosted by Local Color Flowers
  • the structure of her team
  • how she transitioned from being in a business partnership to being a sole proprietor (and later, how she brought her husband on board full-time)
  • how she's worked with local growers to establish winter crop availability
  • the logistics of sourcing locally
  • how she educates her customers about the cost of locally sourced flowers
  • how she insures her wedding clients are a good fit for her business model
  • the classes she offers to her community
  • offering the Local Color Flowers space for rent to the public
  • how she addresses sustainability in her business
  • the ordering challenges involved in sourcing locally
  • how she finds time to get away and travel with her husband each year

LINKS MENTIONED IN EPISODE 59:

SEE MORE OF LOCAL COLOR FLOWERS HERE:

    Website InstagramFacebook | You Tube | Pinterest

Today’s episode is brought to you by:

Botanical Brouhaha

Visit our Instagram and Facebook pages for additional inspiration and news.


Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

18 Feb 2019Episode 35: Semia Dunne (Flowers by Semia & The Floral Reserve)00:59:08

Today we’re visiting with Semia Dunne of Flowers by Semia and The Floral Reserve in Providence, Rhode Island to discuss:

  • the long winding educational path that eventually led her back to her love of flowers
  • how she's grown a successful wedding and event floral design company over the last 19 years
  • the birth, successes and challenges of her passion project, The Floral Reserve
  • the unique location that houses her multi-faceted business
  • the various ways she utilizes her studio space
  • running a wedding floral studio in a popular destination wedding location
  • the importance and longevity of her talented team
  • how she fosters creative freedom with her team
  • the ease with which she's learned to work with destination brides long-distance
  • her motivation for founding The Floral Reserve and the obstacles she's had to overcome
  • her vision and execution of the physical space which houses The Floral Reserve

Links mentioned in this episode:

Today’s episode is brought to you by Francoise Weeks

08 Feb 2021Ep. 75: Akiko Kovacs (Floraison)01:02:51

Today we’re visiting with Akiko Kovacs, owner of Floraison in Paris, France, to chat about:

  • the experience that reminded her of the fragility of life and pushed her to follow her dream without delay
  • finding the courage to move to Paris and learn a new language while pursuing a floral design education
  • how finding her personal style helped build a business which quickly gained momentum
  • sourcing flowers in Paris
  • her quest to find local garden grown flowers
  • the advantages of speaking 3 languages as a floral designer
  • the rewards and logistics of working with a wedding planner
  • the challenges of being a working mother

LINKS MENTIONED IN EPISODE 75:

SEE MORE OF AKIKO’S WORK HERE:

The Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

11 Oct 2021BB+ (Ep. 19) Corrine Heck + Parie Donaldson on Details Flower Software00:47:16

TODAY’S GUESTS: Corrine Heck (CEO) + Parie Donaldson (Certified Design Associate) Details Flowers Software

TOPIC: Do More and Earn More with the Help of Details Flowers Software

Details Flowers Software is a platform specifically designed to help florists and designers.  The app streamlines proposals, ensures profitability through careful attention to each arrangement, and simplifies the payment process.

Details is an elegant and easy-to-use floral design system – an absolute must-have for your floral business. The world's best designers are growing their bottom line through professional proposals and confident pricing with the all-in-one platform.  As an event designer for over 15 years, CEO Corinne Heck planned and produced over 800 events. Through her experience she identified the many challenges that come with running a floral business; challenges like over-buying, under-charging, and coordinating an abundance of floral and supply data.  The Details Flowers Software solution helps professional florists and event designers tackle these issues and more.

Join us in this episode as we talk about:

  • Why and how Corrine developed Details Flowers Software
  • Using Details for visual presentations with clients
  • Timesaving features for busy designers
  • Details documents that assist with keeping freelancers informed and organized
  • Their commitment to adding features according to clients' needs
  • Details Flowers tech support
  • Details Flowers proposal, invoice, and payment capabilities
  • Using Details templates (ex. the new Holly Chapple templates)
  • Compatibility between Details and other platforms
  • The Details Color Picker
  • Utilizing the Collections feature
  • Using Details for retail and holiday sales
  • The beautiful community-over-competition backstory to the friendship Corrine and Parie share

Membership to Details Flowers is $150 a month for 2 users or $1500 a year.

LEARN MORE ABOUT DETAILS FLOWERS:

WEBSITE | INSTAGRAM FACEBOOK | PINTEREST | YOUTUBE

SPECIAL OFFER:

BB Podcast Listeners can use CODE: BB2021 for 20% off a one year subscription. You'll need to create an account, log in, and enter a credit card number, BUT your credit card won't be charged until the end of your 7-day free trial.
 
EXPIRATION DATE: 12/31/2021
 

Today’s episode is brought to you by:

BLOOM TRUST CO.

Looking for floral resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co. 


Host: Amy McGee (Botanical Brouhaha)

BB+ Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

24 May 2021Ep. 82: Anna Potter (Swallows & Damsons)00:52:16

Today we’re visiting with Anna Potter, owner of Swallows & Damsons in Sheffield, UK. Join us as we talk about:

  • why she had an instant connection with floristry
  • her experience buying an existing flower shop and making it her own
  • the juxtaposition she injects into her floral designs
  • how she built a wedding business that fits her personality
  • the thought process behind her still life images
  • how she landed editorial opportunities
  • her description of the aesthetic she's become known for

LINKS MENTIONED IN EPISODE 82:

LEARN MORE ABOUT SWALLOWS & DAMSONS HERE:

Website Instagram | Facebook | See Anna's Shop

The Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust.  Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

20 Sep 2021Ep. 86: Paulina Nieliwocki (Blue Jasmine Floral)00:54:16

Today we’re visiting with Paulina Nieliwocki, owner of Blue Jasmine Floral in Berkeley Heights, New Jersey. Paulina was a high school language arts teacher and translator looking for a new adventure that challenged her while still feeding her creative soul. Remembering her love of flowers as a young girl, she made a plan, took a risk, opened Blue Jasmine Floral and never looked back. Her love of flowers and teaching are contagious.  Grab a drink and join us as we talk about:

  • how she managed the quick turnaround between resigning her teaching job and opening a flower shop
  • her go-to floral design principles
  • the blooms she considers to be "the most special"
  • the mechanics behind her recognizable compote arrangements
  • how she successfully juggled a retail flower shop and an wedding/event business
  • how she designed her studio space
  • how she restructured her business during the pandemic
  • how she trains her staff to design in the Blue Jasmine aesthetic
  • one thing she'd like to see change for the floral design profession
  • a niche she's hoping someone will take advantage of by starting a business to help wedding/event florists (hint hint!)

LINKS MENTIONED IN EPISODE 86:

LEARN MORE ABOUT BLUE JASMINE FLORAL HERE:

Website | Instagram Facebook | Pinterest

Today’s episode is brought to you by:

EveryStem

A special EveryStem offer for BB listeners:

Email LuAnn at luann@everystem.com to schedule a one-on-one demo of EveryStem and receive a free month of service when you become a member.


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

09 May 2022Ep. 97: Ginny Early (Enemies of the Average)01:05:42

Today we’re visiting with floral designer Ginny Early, owner of Enemies of the Average in Gainesville, Georgia.  Join us as we talk with Ginny about:

  • Flowering for weddings, museums, and editorial shoots
  • Using the painful experiences she's walked through as a catalyst to support other women in feeling valued
  • Building a business that reflects her talents, values, and interests
  • The challenges that landed her in the luxury wedding market
  • Her advice for new flower business owners
  • Working with interns vs. apprentices
  • The experiences that have solidified her resolve to flower with purpose

LINKS MENTIONED IN EPISODE 97:

FOLLOW GINNY EARLY FLORAL DESIGN:

WEBSITE

INSTAGRAM

PINTEREST

Today's Episode is brought to you by:

Madrid Flower School

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

07 Feb 2024Ep. 117: Flower Farming for Profit with Lennie Larkin01:03:47

In this podcast episode, flower farmer and author Lennie Larkin of B-Side Farm discusses her experiences in the flower farming industry, her book Flower Farming for Profit,  and her educational initiatives for other farmers. She talks about her transition from other careers to farming, the financial aspects of the business, and the importance of strategic planning and efficiency. Larkin also reflects on the personal challenges of relocating her farm and starting over in a new community. The episode includes a conversation about the value of data and business education in farming, as well as Larkin's vision for her website as a resource hub for flower farmers. If are a flower farmer or dream of being one someday, this conversation is packed with helpful information and resource recommendations.

 

This episode of the Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust.  Click here to learn more.

 

Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

05 Aug 2019Episode 44: Zoe Woodward (Swan Cottage Flowers)01:14:04

Today we’re visiting with Zoe Woodward, owner of Swan Cottage Flowers in Stoke Hammond, UK to discuss:

  • how she turned her passion for gardening into a business
  • the importance and benefit of a solid educational foundation
  • how she chooses content for Instagram stories
  • growing flowers for wedding couples
  • the logistics of growing 100% of the flowers she uses in weddings
  • how she and her husband, Neil, manage the business and farming responsibilities
  • the layout and function of the Swan Cottage facilities and gardens
  • her favorite (and least favorite!) varieties to grow
  • why she doesn't worry about trends
  • how she ensures she'll have enough flowers blooming for each wedding she accepts

How to Connect with Botanical Brouhaha:

Links mentioned in Episode Forty-Four:

Today’s episode is brought to you by:

Mayesh Wholesale

Click here to visit Mayesh Wholesale’s useful website – filled with tools & educational content like the Flower Library treasured by designers. And stay tuned for the reveal of a brand new interactive website coming soon!

Would you like to be the 2020 Mayesh Design Star? Click here for details on entry submission!

___________________________________________

Guest Co-Host: Robby Lazano | Ten23 Photography

BB Podcast Sound Engineer: Landon McGee

25 Oct 2021Ep. 87: Hannah Bonham Blackwell (Southside Blooms)01:12:14

Today we’re visiting with Hannah Bonham Blackwell of Southside Blooms in the Englewood community of Chicago, Illinois. Southside Blooms, which is a project of Chicago Eco House (a 501c3 nonprofit with a mission of using sustainability to alleviate poverty), is a farm-to-vase florist providing unique and fashion-forward arrangements, while maintaining an uncompromising dedication to both the environment and the surrounding communities. One hundred percent of their money goes directly towards fulfilling this mission. That means every flower purchased from Southside Blooms creates jobs for at-risk youth, converts vacant lots into safe and productive community assets, and actively contributes to the health and resilience of the environment through regenerative farming practices.

We hope you'll join us for this conversation as we talk with Hannah about:

  • using sustainable practices in flower farming
  • unlocking creativity in the youth who work at Southside Blooms
  • the importance of being based in the area where Southside Blooms employees live
  • how Southside Blooms acquired land for 4 urban farms in Chicago (plus another in Gary, Indiana)
  • thoughts on expansion
  • staffing wins and challenges
  • finding farming techniques that work for the Southside Blooms business model
  • the key to offering opportunities that are compatible with the community you serve

LEARN MORE ABOUT SOUTHSIDE BLOOMS HERE:

Website | Instagram | Facebook

TODAY’S EPISODE IS BROUGHT TO YOU BY:

EVERYSTEM

A SPECIAL EVERYSTEM OFFER FOR BB LISTENERS:

Enter referral code:  flowerwithpurpose when you create your EveryStem account to receive a free month of service.

Monthly members receive their 2nd month free. Annual members receive 13 months for the price of 10.

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

26 Sep 2022Ep. 103: Felicia Alvarez (Menagerie Farm & Flower)01:04:12

Today we’re visiting with Felicia Alvarez, owner of Menagerie Farm & Flower in the Sacramento Valley of California. Felicia returned to the prune farm she grew up on to raise her own children there —and decided to add a rose farm and nursery to the property. She's a committed advocate for fellow flower farmers. Join us as we talk with Felicia about:

  • Breaking into rose farming
  • Staffing for the ebb and flow of flower farming
  • Scheduling and hiring for efficiency
  • Learning the logistics and challenges of shipping a perishable product
  • Advocating for American flower farms
  • Growing a business while growing a family
  • Navigating the pandemic as a flower farmer & nursery owner
  • The importance of labeling flower shipments with the country of origin

LINKS MENTIONED IN EPISODE 103:

FOLLOW & LEARN FROM MENAGERIE FARM & FLOWER:

 

WEBSITE

INSTAGRAM

THE MENAGERIE ACADEMY

WORKSHOPS & EVENTS

FACEBOOK

PINTEREST

TODAY’S EPISODE IS BROUGHT TO YOU BY:

MADRID FLOWER SCHOOL

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

07 Feb 2022Bonus: Introducing Circle 202200:55:11

Today's Guests:  

Natalie Gill | Native Poppy   Twyla Reimer | Remi + Gold

Jen Donohue | Juniper Lane Floral Design

Kori Gervasio | Colly Flowers

In this episode, we’re chatting with Jen and Kori about their experiences as part of CIRCLE 2021 and we're sharing some exciting opportunities for 2022. We're especially excited to introduce you to a new member of the CIRCLE team, as well.

Twyla Reimer, owner of Remi + Gold, recently made two appearances on the Botanical Brouhaha Podcast (Ep. 88 & Ep. 89) sharing parts of her business journey and letting us in on some of the nitty gritty details of managing a team and working on destination weddings. Twyla is joining us to facilitate the new CIRCLE Weddings session starting March 8, 2022.

WHAT IS BLOOM TRUST CO. CIRCLE?

The circle is a place to lay down the day-to-day pressures of running, building, or anticipating a flower business. For 8 weeks, you’ll be surrounded by encouraging peers as you relax into the transparency facilitated and modeled by your hosts, Amy McGee (Botanical Brouhaha + Bloom Trust Co.), Natalie Gill (Native Poppy), and Twyla Reimer (Remi + Gold).

Because we want to dive in deep and meet you exactly where you are, we'll have two sessions to choose from this year: CIRCLE Weddings and CIRCLE Retail. Bring your challenges, dreams, and questions. We’ll tackle them one-by-one.

Feeling lost and unsure what to even ask? No worries. Listening to your thoughts, understanding where you’re coming from, and helping you formulate a plan that’s true to who you are is our strength. We can’t wait to chat flowers with you!

WHAT'S NEW FOR 2002?

CIRCLE WEDDINGS WITH TWYLA REIMER OF REMI + GOLD

March 8, 2022 - April 26, 2022

Tuesdays at 2pm-4pm Central

CIRCLE RETAIL WITH NATALIE GILL OF NATIVE POPPY

May 9, 2022 - June 27, 2022

Mondays at 11am-1pm Central

INVESTMENT: $1850

VISIT CIRCLE WEBSITE TO JOIN

 

Host: Amy McGee (Botanical Brouhaha)

BB+ Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

31 Jul 2017Ep. 2: Susan McLeary — Curious, Vulnerable, Tenacious00:36:46

Today we’re sitting down with Susan McLeary (pictured above left) of Passionflower to discuss:

  • her expertise in creating living jewelry
  • how her work began to get published
  • the motivation behind her love of learning
  • the story behind her award-winning piece seen on the cover of Fusion Magazine
  • her slightly unconventional method of finding models for her photo shoots
  • the willow armature she mentioned in a BB Expert Panel discussion
  • the success of her PassionflowerMade Etsy shop

Links mentioned in this episode:

24 Jul 2024Ep. 125 (Part 1): Growing Flowers and Fighting for Change with Grateful Gardeners00:51:28

In Part 1 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Sarah shares her journey from legal burnout to finding joy in growing flowers with her husband, Tom. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business.

 

This episode of the Botanical Brouhaha Podcast is brought to you by:

Madrid Flower School

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

23 Jan 2022Ep. 89: Twyla Reimer Part 201:11:54

Today we’re continuing our conversation with Twyla Reimer, owner of Remi + Gold in Austin, Texas. We were nowhere near done asking questions when our last conversation with Twyla concluded, so we asked her to come back and tell us more! We hope you find the second half of our visit helpful and encouraging — especially if you're wanting to break into the destination wedding market. Twyla doesn't hold back on sharing the ins and outs of the weddings she's flowered from Paris to Hawaii!

JOIN US AS WE TALK ABOUT:

  • how the Remi + Gold team is structured and how each team member contributes to the brand
  • developing brand recognition
  • sourcing flowers for destination weddings
  • choosing a workspace when designing a destination event
  • hiring freelancers for destination weddings
  • destination event transportation and lodging
  • memorable Remi + Gold events from 2021
  • the Remi + Gold minimums method

LINKS MENTIONED IN EPISODE 89:

EARN MORE ABOUT REMI + GOLD HERE:

Website | Instagram | Facebook | Pinterest 

This episode of the Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust.  Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

29 Aug 2022Ep. 101: Hitomi Gilliam + Gregor Lersch01:13:27

From YOUR HOST, AMY MCGEE:

While I could go on and on about Hitomi Gilliam & Gregor Lersch — the things they've accomplished, the books they’ve written, and the competitions they’ve won — I’ll leave the details of their stories to them. I want you to hear it in their words. What I really want to tell you about first is how I met them and how they’ve each impacted my life not only as a floral professional, but also how they’ve touched my life personally.

It’s no accident that I met both Hitomi and Gregor at Hope Flower Farm in Virginia during Chapel Designers workshops hosted by Holly and Evan Chapple.

One afternoon while Holly, Hitomi, and I stood in the kitchen of the Manor House at Hope, I was sharing with them about the responsibility I was feeling to address some needs I was seeing in my local community back in Texas. Hitomi and Holly quickly brainstormed as we cooked and cleaned — and had a solution before we were done. They would come to Texas and teach a workshop with all the ticket sales going to meet the needs I’d mentioned. I couldn’t believe it, but it happened that fall just as they said it would.

During another workshop at Hope, I had the pleasure of meeting and spending time with Gregor Lersch while I was on the workshop team. I’d never seen anyone work like he did. Still haven’t! From early in the morning until everyone else had left the workshop barn, Gregor sat on a stool working on intricate mechanics for the following day’s class. And when I say mechanics, I mean stunning frameworks that would be used as pieces of art long after the flowers he carefully placed on them had faded and he’d returned home to Germany.

Sitting around the breakfast table with Hitomi and Gregor each morning of those workshops was like opening a treasure trove of stories about the history of our profession. They talked about the people they’d met, the places they’d been, and the things they’d seen. Gregor’s quick wit kept me on the edge of my seat and the way Hitomi talked about floristry with a deep love made me want to be a better. I like to refer to mornings as ‘Story Time’ with Gregor and Hitomi.

So, I’m deeply honored and grateful for their voices on today’s episode of the Botanical Brouhaha Podcast. Hitomi and Gregor have a deep love for the ‘green professions’, as they say, and their desire to see us continue moving forward as we adapt to the very best sustainable practices is obvious when you spend any time with them at all.

But, I can honestly say that as knowledgeable, accomplished, and renowned as they are, the way they’ve impacted me most is with their love of humanity. It’s that genuine acceptance and concern for all people that makes them so effective at conveying all the ways our work is important for not only bringing beauty to life’s important moments, but also for bringing healing where there’s brokenness.

So, for all of that, I want to thank Holly Chapple for doing what she does best — connecting people.

Today’s episode is a little different in that you won’t hear us interviewing Hitomi and Gregor. Instead, we asked them to talk directly to you and share their stories, insights, and hopes for floristry. I hope you love it!

LINKS MENTIONED IN EPISODE 101:

FOLLOW:

 

Hitomi Gilliam:

WEBSITE

INSTAGRAM

 

Gregor Lersch: 

WEBSITE

INSTAGRAM

TODAY’S EPISODE IS BROUGHT TO YOU BY:

MADRID FLOWER SCHOOL

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

10 Feb 2020Episode 55: Ali Dahlson (Mayesh)00:58:07

Today we’re visiting with Ali Dahlson, Marketing Manager at Mayesh Wholesale to discuss:

  • the rich history of Mayesh Wholesale Florist
  • the opportunity that led her back to the family business from a career in interior architecture
  • how her family has expanded the business over the years to include 19 locations in 10 states
  • the dynamics of a successful family-run business
  • upcoming US and International workshop opportunities hosted by Mayesh
  • her strategies for working around distractions
  • her responsibilities as Marketing Manager
  • her thoughts on trends and their importance to wholesalers
  • ways Mayesh will be addressing sustainability this year
  • what sets Mayesh apart from other wholesalers
  • the key to successful social media marketing

MAYESH CLIENT RESOURCES:

SEE MORE OF MAYESH HERE:

    Website | Instagram | Facebook | You Tube

Today’s episode is brought to you by:

DayLily Initiative: Botanical Brouhaha

A passion project about fairness + equality against all odds. What would you do if you had just one day to bloom? Click here to find out more.


Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

10 Apr 2025Ep. 137: How iBuyFlowers Helps You Buy Farm Direct00:59:49

In today’s BB Podcast episode (No. 137), we’re visiting with Wilfred de Wit, founder and CEO of iBuyFlowers where florists and event planners can shop online for wholesale flowers directly from 100+ farms in both the US and abroad. Will shares his background in the floral industry and the challenges he witnessed, leading to the inception of his company. The conversation covers the importance of transparency, ethical sourcing, and customer education. Will also talks about his hopes for the role AI will eventually play in personalizing orders for iBuyFlowers customers.  If you’re looking for a company who believes in building strong relationships with their growers and customers, this episode will be insightful. Will’s goal is to educate his customers about the benefits of ordering directly from growers, which can significantly improve the quality and longevity of their flowers.

Special Offer for First Time iBuyFlowers Users:

Get $100 off a first order over $200. To claim this offer, use Voucher Code:

ibfmdpcbotanical100

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

08 Aug 2022Bonus: Judge Victoria Pratt on The Power of Dignity00:57:57

At Botanical Brouhaha, we've spent over a decade sharing our belief in the power of flowers to change lives and impact communities. Today's bonus episode of the BB Podcast not only supports that notion, but also serves as a call to action for us to continue using our artistic medium for the healing of our communities.

After reading The Power of Dignity: How Transforming Justice Can Heal Our Communities by Judge Victoria Pratt, we knew we needed to share not only the book with you, but the author as well! And although she’s not a florist, we believe she holds some powerful tools we can use to successfully flower with purpose in our communities and beyond.

So, it's a pleasure to introduce you to The Honorable Victoria Pratt who served as the chief judge of the Newark Municipal Court, has been a professor at the Newark School of Criminal Law, and has taught at the Rutgers School of Law. Her TED talk clip has been viewed over 30 million times on Facebook.

Judge Pratt's reforms transformed her courtroom by introducing creative tools like essay writing and social services partnerships. And, ultimately, she helped defendants begin to trust the justice system again because of the dignity she showed them throughout the court proceedings.

In this episode, Judge Pratt shares:

  • the 4 Principles of Procedural Justice
    • Voice
    • Neutrality
    • Understanding
    • Respect
  • how she was able to transform her courtroom into a space for problem-solving and a resource for healing
  • the power of community gardens on healing neighborhoods
  • the impact of court fines on the success of restorative justice
  • how business owners can use their leadership skills to impact their teams and communities
  • the power of youth courts in using positive peer pressure and accountability for young people

Mentioned in this episode:

LEARN MORE ABOUT THE WORK OF JUDGE VICTORIA PRATT:

GET THE BOOK

WEBSITE

INSTAGRAM

TED TALK

TWITTER

MEDIA

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

09 Dec 2019Episode 52: Liza Lubell (Pear Tree Flowers & Garbage Goddess)00:43:13

Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:

  • how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
  • her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients
  • the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services
  • the process of recycling post-event flowers and supplies
  • the fee structure for Garbage Goddess services
  • partnerships between Garbage Goddess and artists who create art with post-event flowers
  • her annual pilgrimage/retreat to Costa Rica
  • environmental-friendly installations
  • how she measures success

Links mentioned in Episode Fifty-Two:

See more of Liza’s work here:

Peartree:     Website | Instagram | Facebook 

Garbage Goddess:   Instagram

___________________________________________

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

How to Connect with Botanical Brouhaha:

31 Jan 2022Sylvia Bustamante Gubbins (Madrid Flower School)01:02:17

Today we’re catching up with Sylvia Bustamante Gubbins, owner of Madrid Flower School. You may remember our conversation with Sylvia in Episode 42 (2019) when she had just opened MFS. So much has happened since that conversation, we thought it would be fun to sit back down and see how Sylvia has guided the school through growth in the midst of a pandemic and where she's headed in 2022.

JOIN US AS WE TALK ABOUT:

  • the new English Professional Program at Madrid Flower School
  • the importance of ambiance and hospitality in an educational space
  • building an inclusive learning environment
  • changes that Sylvia has observed in Madrid floral trends since opening MFS
  • creating a community where all people feel comfortable
  • attributes of a great instructor
  • how the pandemic has affected day-to-day operations at MFS

LINKS MENTIONED IN EPISODE 90:

LEARN MORE ABOUT MADRID FLOWER SCHOOL HERE:

Website | Instagram | Facebook | Pinterest

Spring 2022 English Professional Program

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

21 Mar 2022BB+ (Ep. 21) Lauren and Leah Palmer on Sending Flowers to MMIW01:11:26

TODAY’S GUESTS: Lauren & Leah Palmer | The Wild Mother

TOPIC: Send Flowers to MMIW

In May 2022, the Palmer sisters, owners of The Wild Mother, will embark on their annual Send Flowers To project. This year the project will surround MMIW (Missing and Murdered Indigenous Women) Awareness Day, on May 5th. Send Flowers To MMIW is a requiem and response to this crisis through a floral outpouring which will be installed at First Americans Museum in Oklahoma City from May 7th to May 9th. Thought leaders, organizers, political activists, and those doing preventative work are joining this Send Flowers To MMIW project to illuminate, educate, honor victims and memorialize the lost.

The Wild Mother is devoting their annual Send Flowers To project to the MMIW crisis in hopes of providing a place for victims’ families to connect with the larger community in their grief. In addition, they hope to bring healing to the healers—those working with "boots on the ground" of this crisis. Lastly, they will provide touch points between a broad community (non Native) and policy makers, urging them to address the crisis that effects so many of their neighbors.

MPORTANT LINKS: 

  • LEARN: Click here to learn more about the MMIW+ crisis (Missing and Murdered Indigenous Women, Girls, Femmes, and Two-Spirit Relatives).
  • DONATE: Click here to visit the GoFundMe page.
  • SPONSOR: Your organization’s support is imperative. Become a sponsor by sending your pledge to sendflowersto@thewildmother.com.
  • VOLUNTEER: Join the team of volunteers. Fill out this form to express your interest in participating in the movement.

Host: Amy McGee (Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

18 Aug 2019Episode 45: Alicia Schwede (Flirty Fleurs & Bella Fiori)00:48:00

Today we’re visiting with Alicia Schwede, owner of Bella Fiori and Flirty Fleurs near Seattle, Washington to discuss:

  • her most popular blog posts on Flirty Fleurs
  • how a move affected her business model
  • the flowers she grows in her garden
  • why she thinks Pinterest helped the floral industry
  • changes she's witnessed in bouquet styles over the years
  • her thoughts on Instagram

How to Connect with Botanical Brouhaha:

Links mentioned in Episode Forty-Five:

See more of Alicia's work at Bella Fiori here:

Website | Instagram Facebook | Pinterest

See more of Alicia's work at Flirty Fleurs here:

Website | Instagram | Facebook Pinterest

Today’s episode is brought to you by:

BB Garden Style

Join us for a hands-on workshop and short film collaboration with Susan McLearyPhil John Perry, and Holly Chapple on Nov. 4-6, 2019 in Bryan, Texas. Proceeds will help us meet needs and create opportunities for our neighbors in Bryan. Click here for more info. We’d love to see you there!

___________________________________________

Guest Co-Host: Maggie Bailey | Bramble & Bee

BB Podcast Sound Engineer: Landon McGee

 

 

24 Jan 2024Ep. 116: How Stacy K Built a Solid Flower Shop Foundation01:10:53

In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacy also talks about how her background working with tents, events, and trade show exhibits helps her have an edge when bidding on events in her community. She discusses employee motivation, financial strategies, and the importance of diversifying revenue streams. And finally, she reveals some of her successful marketing strategies.

This episode of the Botanical Brouhaha Podcast is brought to you by:

THE FLOWER FREELANCE INTENSIVE
MARCH 18-22, 2024

A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!

 

Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

04 May 2020Amy and Maggie: Flowering During the Pandemic00:44:06

With social distancing practices still in place, BB Podcast host Amy McGee got on a Zoom call with her co-host Maggie Bailey of Bramble & Bee to catch up and discuss living life and running a floral business in the midst of the pandemic. Maggie shares how Bramble & Bee has adjusted business practices during the Covid-19 pandemic. She also discusses what they hope for the coming weeks and months as the country slowly starts to adjust to the new normal. 

24 Jun 2020BB+ (Ep. 10) Natalie Gill On Finding Your Mojo00:20:56

TODAY’S GUEST:

Natalie Gill, owner of Native Poppy flower delivery | San Diego, CA (2 retail locations: South Park & Solana Beach)

TOPIC: Finding Your Mojo

A Botanical Brouhaha Podcast listener wrote to us asking for Natalie Gill's advice. The UK designer wrote: "How do you find your mojo when it's hiding?" After a challenging year of fast-paced business growth, the question resonated with Natalie and she was willing to open up with our audience to explore her personal struggles and the solutions she believes are essential to creating a sustainable business while regaining and maintaining her passion for life and work.

This episode is for you if: 

  • You've lost your creative flow
  • You struggle with your creative voice on social media
  • The weight of your creative job is feeling especially heavy
  • You're feeling a forced responsibility to be creative which is blocking your ability to be creative

Natalie’s Tips for Regaining Your Creative Voice & Passion: 

  • Delegate duties where you can, train your team well, and then trust them to cover for you while you take time away
  • Step away from your business periodically for an hour, a day, or an extended vacation
  • Allow yourself to be reinvigorated by life (which means you have to actually live it!)
  • Try new food, interact with someone you don't normally have a chance to interact with, or see something new
  • Create moments of pause to avoid feeling forced or trapped in your work duties
  • Consider what drains you vs. what fills you up and try to find a balance to ensure you're getting what you need to be successful
  • Get to know yourself and then pursue other hobbies or learn a new skill
  • Schedule appointments for accountability knowing you're less likely to break an appointment with someone else than break a promise to yourself (ex. scheduling a massage or drum lessons insures you'll follow through rather than making promises to yourself like "I'm going to read more")
  • Freelance for another designer you admire to learn, gain inspiration, and work for a day without the weight of being the boss ( Natalie loved freelancing for Mindy Rice Design)

 


Today’s episode is brought to you by:

Botanical Brouhaha Online Shop

Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

20 May 2020BB+ (Ep. 7) Alison Ellis on Social Media Mindset00:32:07

TODAY’S GUEST:

Alison Ellis | Real Flower Business

TOPIC: Social Media Mindset

Alison Ellis of Real Flower Business surprised me when we sat down for a visit. Instead of me asking her a question, she turned the tables and asked me a question she'd received recently from one of her followers! She asked: "Do you have any tips around mindset for showing up on social media even though you'd rather completely ignore it all together?" We had a lot of fun exploring the question together (and I hope we gave her follower some food for thought).

A few of the ideas we kicked around during our visit:

  • Posting content on social media is a great way to drive traffic to your business website
  • Closely following your gut on when and how to post can produce organic growth
  • Consistency will help grow a business (the growth may be slow and steady, so be patient)
  • Social media is simply another tool to get the word out about your business and connect with others
  • Social media can lead to long lasting relationships with industry peers who live in other parts of the world
  • Setting boundaries on time spent on social media is crucial to maintaining balance
  • We don't have to like every aspect of social media to use it to the advantage of our business
  • Don't get caught up in what you feel you have to do on social media - you are in control!
  • Having a business website is crucial (especially in the event that a social media account is hacked or the platform goes away)
  • While scheduling posts ahead of time is efficient, some business owners may prefer to post in "real" time
  • Practice leads to progress (posts and schedules don't have to be perfect from the start to lead to results)
  • Leading with authenticity is the name of the game

Mentioned in BB+ Episode 7: 


Podcast Host: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

28 Nov 2022Ep. 107: Kelsie Hayes (Popupflorist)01:11:47
  • Overcoming the fear of starting and financing a new business idea
  • Learning the basics of business startup
  • Testing the popup concept
  • The importance of packaging at a popup
  • Bringing the skill of fashion buying to a flower shop
  • The power of asking questions
  • Building a team
  • Becoming a mother while running a business

LINKS MENTIONED IN EPISODE 107:

FOLLOW POPUPFLORIST:

WEBSITE

INSTAGRAM

TODAY’S EPISODE IS BROUGHT TO YOU BY:

MADRID FLOWER SCHOOL

 

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

01 Jul 2019Bonus Episode: Francoise Weeks + Jenn Ederer (Live)00:57:56

We were thrilled to have Francoise Weeks and Jenn Ederer as guests for the second live taping of the BB Podcast during the BB Garden Style Workshop on April 2, 2019. The interview was structured as a Q&A with the audience of attendees at the end of the workshop day. Because the BB community is spread far and wide and couldn’t all be there with us that day, we want to share the conversation with you! Francoise and Jenn shared their heartfelt ideas on:

  • efficient use of social media while forming and respecting boundaries
  • people who have inspired and supported them during their careers
  • overcoming fear
  • how Jenn handled staffing as she scaled her business while growing over the years

Special Thanks

We’d like to say a very special thank you to our BB Garden Style Workshop partners. We could not have accomplished this workshop and continued to fulfill the BB Garden Style mission without them. We’re incredibly grateful for their support and encouragement!

Save the date…we’re doing it again on November 4-6, 2019 with three more flower friends who are anxious to share their knowledge while supporting the BB Garden Style initiative…Susan McLeary, Phil John Perry, and Holly ChappleClick here for details on the next workshop!

 

April 2019 Partners


Live Podcast Production Team:

Joel McGee | Chris Hoover | Landon McGee

How to Connect with Botanical Brouhaha:

27 Jun 2024Ep. 123: The Art of Adaptation: Emily Patrick's Carolina Flowers Evolution00:57:38

In this podcast episode, Emily Patrick, owner of Carolina Flowers, shares her journey from journalism to flower farming. She discusses the challenges and successes of starting and running her flower farm, including her approach to business, design, and financial management. Hosts Natalie and Amy engage Emily in a lively conversation about the evolution of Carolina Flowers, sustainable practices, and industry trends. Overall, this episode offers valuable insights and inspiration for aspiring flower farmers and floral business owners.

 

This episode of the Botanical Brouhaha Podcast is brought to you by:

Madrid Flower School

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

17 Aug 2020Ep. 66: Lily Roden01:20:13

Today we’re visiting with Lily Roden, owner of Lily Roden Floral Design in Southern California to discuss:

  • why she turned to flowers in a time of struggle
  • the reason she didn't initially embrace her creative side
  • the story of her family's move to the US from El Salvador
  • the impact working with flowers had on her mental health
  • learning through freelancing
  • her advice to other designers looking for freelance opportunities
  • the process of re-branding her business
  • flowering during the pandemic
  • the motivation behind the philanthropy she embraces as a business owner
  • her desire to connect with other Latina creatives and see their work showcased in their respective industries
  • the challenges she experienced as a creative immigrant

LINKS MENTIONED IN THIS EPISODE

SEE MORE FROM Lily Roden Floral Design HERE:

 Website | Instagram | Pinterest | Facebook

Today’s episode is brought to you by:

Botanical Brouhaha

On-line Shop

Click here to get your No Rain No Flowers tshirt and/or market bag! 


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

04 Jan 2021Ep. 73: Rona Wheeldon (Flowerona)01:02:50
Today we’re visiting with Rona Wheeldon, founder of UK-based Flowerona, to chat about:
  • the life challenge she says led to her career change into the floral industry
  • dealing with 'comparison syndrome'
  • defining creativity
  • making a living as a blogger (get ready to hustle!)
  • the importance of photography in building a successful blog
  • her favorite social media tool for automating posts
  • her Instagram for Florists online course
  • her most liked Instagram post
  • two common Instagram mistakes
  • her thoughts on the future of video platforms for building a business
  • what she does to relax and refuel

LINKS MENTIONED IN EPISODE 73:

SEE MORE OF RONA'S WORK HERE:

 Website | Instagram | Under the Floral Spell | In the Floral Spotlight

Instagram for Florists Online Course | YouTube

 

Today’s episode is brought to you by:

Bloom Trust Co.

A highly curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

09 Jan 2024Ep. 115: Lucy Hunter: The Evolution of a Creative Soul01:08:48

In this episode of the BB podcast, Amy and Natalie talk with Lucy Hunter about her 20+ year career in landscape design and her newest book The Flower Hunter: Creating a floral love story inspired by the landscape. Lucy shares openly about her past burnout, her shift towards flower design, and her return to the landscapes that inspire her creativity. This conversation delves into the impact of age on creative confidence and the pressures of social media. Lucy shares how routines inspire her new ideas, while also detailing the logistics of a long-term landscape project that laid the foundation for her successful career. The episode reflects Lucy's belief that creatives need to carve their own path in the creative world.

Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

11 Nov 2019Episode 50: Rosebie Morton (The Real Flower Company)01:11:47

Today we’re visiting with Rosbie Morton, founder/owner of The Real Flower Company located in Hampshire, England to discuss:

  • how her perplexity over the lack of scented roses propelled her to find and grow varieties with scent
  • the growth and diversity of her business over the years
  • how she increased stem length while maintaining the scent of the roses she grows
  • the experience which led her to grow roses under cover
  • pricing specialty roses
  • how she staffs The Real Flower Company farm, retail shops, and sweet pea nursery
  • why she felt it was necessary to partner with a sister company in Kenya
  • her thoughts on sustainability and education
  • her experience behind the scenes at the Chelsea Flower Show
  • handling the challenges of rose diseases

Links mentioned in Episode Fifty:

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

Today’s episode is brought to you by:

Mayesh

Coming in 2020:  International Workshop Experience in The Netherlands (April 5-11, 2020) with Sue Mcleary and Hanneke Frankema.  Mayesh is looking forward to creating more magical flower moments abroad with groups of passionate flower designers. Want to attend The Netherlands workshop? Click here for more info.

Click here to visit Mayesh Wholesale's useful website -- filled with tools and educational content like the Flower Library treasured by designers. 

How to Connect with Botanical Brouhaha:

26 Nov 2018Episode 31: Cara Fitch — A Canadian Florist Working Down Under00:51:37

Today we’re sitting down with Cara Fitch, owner of Trille Floral in Sydney, Australia to discuss:

  • how she found the courage to make a career change to floral design
  • how freelancing helped her build a community of flower friends
  • why she decided to start her own business
  • how her clients find out about her business
  • her production schedule for weddings
  • her buying strategy at the Sydney Flower Market
  • her ideal client
  • the advantages of working for others
  • her thoughts on blogging

Links mentioned in this episode: 

Today’s episode is brought to you by Holly Heider Chapple Flowers

26 Feb 2025Ep. 134: Rooted in Heritage: How Jamaican Roots Guide Olivee Floral00:54:35

Building Olivee Floral

In today’s BB Podcast episode (No. 134), we’re visiting with Karla Smith-Brown, founder of Olivee Floral.

Karla’s inspiring journey evolved from a career in public relations to becoming a successful floral artist. Her story isn’t just about flowers; it’s about weaving passion, sustainability, and heritage with personal connections to make a powerful impact.

Starting out, Karla offered pop-up events and hand-tied bouquets, gradually building her brand (named after her great grandmother, Medorah Olivee Wright). With a design aesthetic influenced by her Jamaican heritage, she developed a signature wild yet refined style. As Olivee Floral grew, Karla began to view flowers as a medium for art, not just for traditional events. Now, she works with brands like Vogue, Birkenstock, and Nike, often being sought out because of the strong professional relationships she’s built and the unique design aesthetic she’s developed.

Join us as we chat with Karla about:

  • the significance of using locally grown and sustainable flowers for funeral arrangements
  • addressing the challenges and taboos surrounding discussions of funeral flowers in society
  • innovative approaches to creating sustainable funeral flower designs without floral foam
  • the role of florists in educating families about sustainable options and practices
  • the potential for changing perceptions of funeral flowers to make them more approachable
  • the impact of creative and sustainable practices on the floral industry and communities

This episode of the Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust.  Click here to learn more.

 

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

11 Jun 2020BB+ (Ep. 9) Maria Maxit on Profitability01:01:24

TODAY’S GUEST:

Maria Maxit | Maxit Flower Design

TOPIC: Profitability

Former BB Podcast co-host, Maria Maxit dropped by for a visit recently (via Zoom, of course) and we had fun catching up on what's happened at Maxit Flower Design since she last sat in the co-host chair. As we visited,  she shared about her decision to step away from the podcast to continue growing her business in Houston.  After about 15 minutes of catching up, we got around to the topic I asked Maria to share with the BB audience -- profitability. In this episode, Maria shares 6 tips she believes were crucial to building her profitable and sustainable floral design business. Hope you find her insights helpful!

Maria's Tips for Building a Profitable Business:

  • Hire a bookkeeper
  • Hire an accountant
  • Find your niche rather than seeking trends
  • Produce content you want to see and stay ahead of the curve
  • Seek a support system of other business owners
  • Stay flexible and offer a little more

Podcast Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

05 Aug 2018Episode 23: Max Gill is Keeping It Real00:59:36

Today we’re sitting down with Max Gill, owner of Max Gill Design in Berkley, California to discuss:

  • how he “stumbled into flowers”
  • the parallels between his love of theater and floral design
  • how gardening influences his floral design composition
  • what he grows in his personal Berkeley garden
  • the advantages of sourcing local nurseries
  • his work at Chez Panisse
  • the responsibility he feels to his flower vendors
  • how his talented production manager helps keep his business thriving
  • the challenges of being artistic and living up to public perception
  • overcoming artistic fears
  • the joy he finds in sustaining relationships with clients
  • the importance of self-care in the floral industry

Links mentioned in this episode:

Today’s episode is brought to you by Holly Heider Chapple Flowers

05 Oct 2020Ep. 69: Lauren Anderson + Rachel Bridgwood (Sweet Root Village)00:58:44

Today we’re visiting with Lauren Anderson & Rachel Bridgwood, co-founders of Sweet Root Village in Alexandria, Virginia to discuss:

  • how they built a culture of community within their business
  • their tips for building strong relationships with event and wedding planners
  • how they thinking outside the box on staffing and job descriptions
  • the process of regrouping and persevering during the COVID pandemic
  • their online learning hub: Village Schoolhouse

LINKS MENTIONED IN EPISODE 69:

LEARN MORE ABOUT SWEET ROOT VILLAGE HERE:

 Website | Instagram Facebook | Pinterest | Village Schoolhouse

Today’s episode is brought to you by:

Botanical Brouhaha -- Online Shop

Click here to get your No Rain No Flowers tshirt! 


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

08 Nov 2021BB+ (Ep 20) Jesse Camargo on Freelancing01:08:18

TODAY’S GUEST: Jesse Camargo | Flo.ReaL | IG: @jesse.flo.real

TOPIC: Becoming a Floral Freelancer

Join us in this episode as we talk about:

  • landing his first freelancing job
  • negotiating freelance work while maintaining a full-time job
  • the moment he realized he wanted to pursue floral freelancing
  • the importance of setting boundaries and saying no
  • the perks of being a freelancer
  • what it's like to be a freelancer behind-the-scenes
  • the importance of having a mentor
  • freelancer specialties
  • skills required to be a successful freelancer
  • the key to his success in business & life

FOLLOW JESSE'S ADVENTURES:

On Instagram

TODAY’S EPISODE IS BROUGHT TO YOU BY:

EVERYSTEM

A SPECIAL EVERYSTEM OFFER FOR BB LISTENERS:

Enter referral code:  flowerwithpurpose when you create your EveryStem account to receive a free month of service.

Monthly members receive their 2nd month free. Annual members receive 13 months for the price of 10.

Join today with EveryStem’s risk free 90-day money back guarantee.


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

 

13 Aug 2017Episode 3: Chloe Milligan's Secret Weapon is Being Herself00:44:45

Today we’re sitting down with Chloe Milligan (pictured above right) of MUD Urban Flowersto discuss:

  • The story behind the creation of MUD with her business partner Nick Priestly (owner of Mood Flowers and Flower School Glasgow)
  • How MUD went from start-up to thriving business in just a few short months
  • Her social media savvy-ness
  • The franchise plans for MUD

Links mentioned in this episode:

06 Feb 2025Ep. 133: Farewell Flowers: Sustainable Options for Funeral Flowers01:05:19

A Vision for Sustainable Funeral Flowers

In today's BB Podcast episode (No. 133), we're visiting with Carole Patilla, co-founder of the Farewell Flowers Directory and owner of Tuckshop Flowers. She joined forces with Gill Hodgson, founder of Flowers from the Farm, to address a need in the floral industry that is often overlooked and avoided — sustainable funeral flowers.

This conversation will be helpful for you if: 1) you're unsure how to execute your vision to create funeral flowers without traditional flower foam and single-use plastics or 2) you're struggling to educate clients (and funeral directors) about the importance of sustainable funeral flowers.

Carole shares her experiences working with local funeral homes, highlighting how they have embraced innovative approaches to funerals that reflect the wishes of families for personalized services that prioritize sustainable practices.

Practical Tips for Creating Sustainable Designs

Carole shares her experiences creating foam free funeral arrangements that can adapt to different surfaces, such as curved caskets lids. She challenges the notion that certain practices are set in stone simply because they have always been done that way. She believes strongly that florists have the power to set their own rules and standards in business.

This episode of the Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust.  Click here to learn more.

 

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

19 May 2019Episode 41: Nicole Rossi (Texture Florals)01:07:26

Today we’re visiting with Nicole Rossi, owner of Texture Florals in Philadelphia, Pennsylvania to discuss:

  • her unconventional transition from architecture to floral design
  • creating a CSA (Community Supported Agriculture), the pros and cons, and what eventually led her to change the direction of her business
  • the experience that sparked her interest in wedding and event flowers
  • the event that ended up being the push she needed to start her own business
  • her unique studio environment
  • a new project she’s recently launched
  • the logistics behind her editorial work
  • the administrative changes she’s currently making
  • some of the hurdles she’s faced during her quickly-growing flower career
  • the supportive flower community in Philadelphia and how they have embraced her
  • the importance of designers communicating on pricing for the good of the industry as a whole

How to Connect with Botanical Brouhaha:

Links mentioned in this episode: 

Today’s episode is brought to you by Real Flower Business

Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website here.

___________________________________________

Guest Co-Host: Robby Lozano | Ten23 Photography

BB Podcast Sound Engineer: Landon McGee

25 Apr 2022Ep. 96: Sophie Felts01:01:38
Today we’re visiting with floral designer Sophie Felts, owner of Sophie Felts Floral Design which services the Washington DC area.  Join us as we talk with Sophie about:
  • Building a flower business from the ground up with a business degree and a passion for flowers
  • Starting and running a business with small children
  • The framework she used to create a great team structure
  • How she defines 'freelancers' and the role they play in her business
  • The annual Freelancer Workshop she founded
  • Building a business model that allows the business owner some weekends off while the company is still producing events
  • Building strong productive relationships with wedding planners
  • Honoring the responsibility she feels to support the community in which she lives & runs her business
  • Building a positive and supportive team culture
  • Dealing with staffing shortages, turnover, job benefits as a small business
  • The importance of having consistent team meetings
  • Treating company values as a living document and updating it regularly
  • Giving back to her community through a Flower Drive
  • Adding a professional video to her website to connect with potential clients

LINKS MENTIONED IN EPISODE 96:

FOLLOW SOPHIE FELTS FLORAL DESIGN:

WEBSITE

INSTAGRAM

FACEBOOK

PINTEREST

 

Today's Episode is brought to you by:

Madrid Flower School

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

07 Sep 2020Ep. 67: Steven Dyme (Flowers for Dreams)01:01:15

Today we’re visiting with Steven Dyme, co-founder of Flowers for Dreams (with locations in Chicago, Detroit, and Milwaukee) to discuss:

  • the Flower for Dreams commitment to community and charity with every sale
  • integrating philanthropy into a business model
  • how his business has been able to survive during the pandemic
  • the responsibilities and challenges that come with employing 50+ team members
  • advice on how other business owners can make giving a part of their business model
  • his unconventional entry into the floral industry
  • teaming up with non-profits to impact communities through flower sales
  • the commencement flower niche and the opportunities it offers
  • finding a niche and scaling a business
  • the secret behind the success of his long-time business partnership

LINKS MENTIONED IN EPISODE 67:

SEE MORE ABOUT HERE:

 Website | Instagram | Facebook | Flower Truck

Today’s episode is brought to you by:

Botanical Brouhaha

On-line Shop

Click here to get your No Rain No Flowers tshirt! 


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

05 Feb 2020BB+ (Ep. 1) Natalie Gill: Marketing A La Carte Wedding Flowers00:34:40

BB+ Guest:  Natalie Gill of Native Poppy in San Diego, California

A listener from Minnesota asks: 

"How do you market your à la carte wedding flowers?" 

In this episode Natalie describes how she markets her extensive à la carte wedding flower menu and shares a few additional marketing strategies she uses in her business to build her Native Poppy clientele and find new customers.

Hosts: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

 

10 Apr 2020BB+ (Ep. 5) Christine Hoover, LPC: Handling Anxiety00:29:41

BB+ Guest:  Christine Hoover, LPC

Even during "normal" times, floral professionals deal with stress and anxiety. The realities of the Corona Virus Pandemic have made this even more relevant. 

In this episode Amy and Christine sat down to talk about how we can all learn to deal with anxiety. Christine talks about some of the ways our brain processes stress and some practical tips to help. She also talks about when we might need to seek out professional help and how to find that help. 

Today’s episode is brought to you by:

REAL FLOWER BUSINESS

Alison Ellis, of Real Flower Business, teaches florists how to make more money and book better clients. She believes every florist should turn a profit and recognize the value of their time & expertise. Click here to learn more. 

Host: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

25 Jan 2021Ep. 74: Hazel Gardiner00:59:51

Today we’re visiting with Hazel Gardiner, owner of Hazel Gardiner Design  based in Stoke Newington, East London, to chat about:

  • the diagnosis that changed her relationship with nature and propelled her into the floral industry
  • the importance of wellness and mental well-being as a business owner
  • diversity in floristry (read more of her thoughts here: Tackling Race Barriers in Floristry on The Florist)
  • transitioning from TV production to floral event production
  • utilizing existing skill sets when embarking on a new career
  • the moment she recognized her personal floral aesthetic
  • working with brands
  • moving into influencer work as a florist
  • tips for aspiring floral designers

LINKS MENTIONED IN EPISODE 74:

SEE MORE OF HAZEL’S WORK HERE:

 Website | Instagram | Facebook

Today’s episode is brought to you by:

BLOOM TRUST CO.

A highly curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

14 Jun 2021BB+ (Ep. 17) Julie Tobi on Building a Flower Business You Enjoy00:43:03

TODAY’S GUEST: JULIE TOBI

TOPIC: Building a Flower Business You Enjoy 

Julie Tobi of J Eliza Creative is a career and life coach for creative entrepreneurs and deep feeling souls, with a focus on intuition and embodiment. In other words, she helps creative entrepreneurs create the business & life they actually want to be living by helping them determine what that looks like based on listening to their intuition.
In this episode, we talk about some of the challenges commonly faced by floral designers and farmer florists and Julie offers advice on:
  • making peace with using social media
  • the importance of asking 'at what expense?' when making a business decision
  • the art of saying no
  • transitioning away from something that no longer aligns with who you are
  • balancing work and family life
  • finding ideal clients who are aligned with your values and business mission
  • defining success for yourself and feeling confident in your definition
  • recognizing the inherent value of being yourself
  • setting boundaries
  • embracing inspired ideas rather than talking yourself out of them by asking:
    • What am I scared of?
    • What would it look like if I did this?
    • What would be my next right move?
    • What is truly holding me back?

Follow Julie Tobi

J Eliza Creative | IG: @jelizacreative

Today’s episode is brought to you by:

BLOOM TRUST CO.

Dream of being a floral designer?  Looking for resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co. 


Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

09 Aug 2021Ep. 84: Holley Simmons (She Loves Me)01:10:19

Today we’re visiting with Holley Simmons, owner of She Loves Me in Washington, D.C.  Holly's background is in journalism and she worked as a Food Reporter for The Washington Post before finding her way to floristry. Join us as we talk about:

  • how terrariums led her from a career as a food reporter to opening a flower shop
  • her willingness to make mistakes as long as they result in lessons learned
  • running a flower delivery business vs. a retail business
  • moving away from the mindset hangup of "I'm just a florist"
  • the importance of staying connected to your community
  • her best tip on approaching others about collaborating
  • the one promotion that caused her delivery business to explode during the pandemic
  • opening 2 retail flower shop locations at once
  • working with a broker to find a suitable retail space and negotiate the lease
  • visual merchandising tips
  • the importance of having business systems in place
  • the Forever Yours Collection, her a la carte wedding service

LINKS MENTIONED IN EPISODE 84:

LEARN MORE ABOUT SHE LOVES ME HERE:

Website | Instagram | Facebook | Design Sponge Feature

The Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust.  Click here to learn more.


Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

20 Jul 2020Ep. 64: Laura Langford & Dawson Hamilton (Roam Flora)01:13:37

Today we’re visiting with Laura Langford and Dawson Hamilton, owners of Roam Flora located in Ottawa, Canada to discuss:

  • the birth and progress of their solar-powered flower farm
  • where they’ve found the resources they need to build a growing business
  • how their work and educational backgrounds have impacted their flower farm business model
  • the layout and terrain of Roam Flora Farm
  • their tendency to be “chronic entrepreneurs”
  • the challenges of farming their particular piece of land
  • the flower varieties they grow
  • their crew
  • “dealing with the alligator closest to the boat”
  • how they altered their previous plans when the pandemic hit their area
  • The Flower Hut (see below)
  • the options they offer their customers
  • the day their delivery van was stolen with all the wedding flowers in it!
  • how Laura moved from “The Occasional Florist” to a full-time flower farmer
  • Laura’s warning about naming a business
  • dollhouse flowers, micro arrangements, and tiny amaranth popcorn
  • the day the cows spent time in the dahlia field
  • their dreams for the future of Roam Flora

LINKS MENTIONED IN EPISODE 62:

SEE MORE OF ROAM FLORA HERE:

 WebsiteInstagram Facebook

Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

22 Feb 2021Ep. 76: LaParis Phillips (Brooklyn Blooms)01:30:02

Today we’re visiting with LaParis Phillips, owner of Brooklyn Blooms in Brooklyn, New York, to chat about:

  • her early days learning floristry in a Missouri flower shop
  • following her dream of living in NYC
  • marrying her love of flowers and fashion to create a business that is a unique reflection of her
  • the journey that led to her owning 2 flower shops in NYC by the age of 32
  • the motivating power of the words: "you never know..."
  • finding the resources she needs to run a business
  • her organic progression towards becoming a flower influencer
  • her thoughts on pricing for brand collaborations
  • her flower dream (hint: think jungle flowers)
  • breaking barriers and covering new ground (ever heard of a florist with a mix tape?)
  • her thoughts on the barriers to accessibility in the floral industry
  • the importance of leaving a legacy and how she's going about it day by day

LINKS MENTIONED IN EPISODE 76:

SEE MORE WORK FROM BROOKLYN BLOOMS HERE:

 Website Instagram | Facebook

 

The Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

17 Mar 2018Episode 16: Nick Priestly Would Never Own a Coffee Shop01:07:22

Today we’re sitting down with Nick Priestly, owner of Mood Flowers and Flower School Glasgow, as well as co-owner of MUD Urban Flowers in Glasgow, Scotland to discuss:

  • how he ended up in the flower business (hint: it wasn’t exactly a life-long dream!)
  • what led him to co-host the Chapel Designer European Conferences with Holly Chapple
  • how his business background keeps his flower businesses profitable
  • the many facets of his flower business portfolio
  • the story behind the MUD “Little Bouquet”
  • why he said at one point, “I’m not going to be a florist.”
  • how he finds time to relax and what helps take his mind off his fast-paced businesses
  • how he handles competition
  • why he believes his most experienced staff member has remained at Mood Flowers
  • how he gets to freelance for his own company
  • how he was able to decrease the number of  staff members while still making a good living
  • how he runs three businesses from an 1800 sq. ft. studio space
  • how a messy studio sometimes works in his favor with potential clients
  • MUD Urban Flowers franchise opportunities on the horizon

Links mentioned in this episode:

21 Feb 2022Ep. 91: Hannah Brannan (Gather Flora)01:15:27
Today we’re visiting with Hannah Brannan, owner of California-based Gather Flora — a platform for farmers, florists, grocers, and resellers that provides the tools you need to connect your business to flower sales in a streamlined, local, and even more sustainable way. Join us as we talk with Hannah about:
  • finding inspiration in her grandmother's Texas garden
  • incorporating her non-profit translation and software skill sets into her floral career
  • striving to make global impact a part of her business
  • how the Gather Flora software works
  • the significance of having a physical location in the San Francisco Flower Market
  • the values that guide her decision making process at Gather Flora
  • how she learned to do only what her company does best while finding industry peers who can handle the rest
  • the impact of a tool like Gather Flora on US flower farms
  • Gather Flora's expansion into the LA Flower District

LINKS MENTIONED IN EPISODE 91:

FIND GATHER FLORA HERE:

Website | Instagram | Facebook | TikTok | Linkedin

Today's Episode is brought to you by:

Madrid Flower School

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

07 Nov 2022Ep. 106: Amy Dunlap (Stemz)00:49:19

Today we’re visiting with Amy Dunlap, owner of Stemz, Inc. in Winston-Salem, North Carolina.

Amy never could seem to avoid the draw of flower shop jobs in high school and college. After studying horticulture in college and getting a Masters degree in Agricultural Education and Communication, she opened a home-based floral design business to service weddings and events and eventually bought a building to house her business.

Following her intuition, Amy decided to close her shop in 2018. But she didn't sit idle for long before pursuing a new floral endeavor - creating Stemz, a platform to help strengthen the local cut flower supply chain by cultivating connectivity between US farms & floral creatives.

 

Join us as we talk with Amy about:

  • Taking the first steps toward bringing a large and complicated vision to life
  • The advantages of having co-founders who represent different facets of the floral profession
  • Understanding the importance of distribution in making local flowers accessible to florists
  • The challenge of building supply consistency when selling local flowers to florists
  • Adding Stemz staff members who can build relationships with designers and learn their needs
  • The importance of loving the problem your business is trying to solve
  • Building a business slowly so you can adapt the model based on the results you're getting
  • Editing your services to avoid distractions that keep you from growing and staying true to your message

LINKS MENTIONED IN EPISODE 105:

FOLLOW STEMZ:

WEBSITE

INSTAGRAM

FACEBOOK

MEET THE STEMZ TEAM:

Amy Dunlap (Stemz Founder) / Amy Lynne Originals

Claire Parrish (Stemz CFO) / Heritage Harvest Farms

India LoFaso (Stemz Business Development)

Lindsay Potter (Stemz Operations) / Piper + Fig

TODAY’S EPISODE IS BROUGHT TO YOU BY:

EveryStem

EveryStem florist software has the power to change the way you price and order flowers for a profit.

Here’s what floral designers are saying about their EveryStem experience:

“The rewards have been incredible. 2021 was our most profitable year of our 14 years in business because of EveryStem.”

Ashley Fox, Ashley Fox Designs

“I love using this software program- I have really reduced my tendency to overbuy and have improved my profit margins by at least 10% since starting it. I tell everyone who asks for a better way to do recipes and pricing that it is worth it!”

 Kira Barker, All in the Details Flowers

Host: Amy McGee (Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

 

19 Oct 2020Episode 70: Lauren & Leah Palmer (The Wild Mother)01:12:00

Today we’re visiting with Lauren Palmer & Leah Palmer, owners of The Wild Mother located in the Arts District, Downtown Oklahoma City, Oklahoma on Kickapoo, Osage, Wichita, & Comanche land. What a pleasure to discuss the following topics with these women:

  • why they refer to The Wild Mother as a Creative Studio rather than a Floral Studio
  • the story behind the name of their business
  • how their branding process honors their personalities and the memories of their ancestors
  • the unique way they consult with wedding clients using Floral Stories
  • the role of storytelling in their business
  • the advantages of using a CRM (Client Relationship Management) tool
  • how they appeal to their ideal clients
  • the investment their parents and grandparents made in their lives through art
  • how they plan to use art to honor their ancestors and bless their descendants

LINKS MENTIONED IN EPISODE 70:

LEARN MORE ABOUT THE WILD MOTHER HERE:

Website | Instagram | Facebook | PinterestTikTok: @twmcreativestudio

Today’s episode is brought to you by:

Botanical Brouhaha On-line Shop

Click here to get your No Rain No Flowers tshirt! 


Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

22 Jul 2019Episode 43: Michelle Hodges (Sprout in Fredericksburg, Texas)01:09:39

Today we’re visiting with Michelle Hodges, owner of Sprout in Fredericksburg, Texas to discuss:

  • her proposal process for wedding flowers
  • the Sprout Mood Boards
  • her transition into floral design from the teaching profession
  • the progression of her business from flower stand to retail shop to private studio
  • working with destination brides
  • the benefits of freelancing for other designers
  • sourcing flowers
  • the importance of color in her work
  • her interest in photography
  • the importance of community within the floral profession

How to Connect with Botanical Brouhaha:

 Links mentioned in Episode Forty-Three:

Today’s episode is brought to you by:

Botanical Brouhaha Garden Style

Join us for a hands-on workshop and artistic collaboration with Susan McLeary, Phil John Perry, and Holly Chapple on Nov. 4-6, 2019 in Bryan, Texas. Proceeds will help us meet needs and create opportunities for our neighbors in Bryan. Click here for more info. We'd love to see you there!

___________________________________________

BB Podcast Sound Engineer: Landon McGee

21 Apr 2019Episode 39: Katie Noonan AIFD00:59:47

Today we’re visiting Katie Noonan AIFD, owner of Noonan's Wine Country Designs in San Luis Obispo, California to discuss:

  • how her parents and their business influenced her love of flowers
  • how AIFD Symposium has been instrumental in her passion for and pursuit of floral design
  • what she did for a living while building her floral design business
  • the 2 greatest challenges she faces when designing outdoor weddings
  • the designs she refuses to sell to her clients
  • the photoshoot that propelled her business to the next level
  • the guidelines she uses when deciding whether or not to get involved in a photoshoot
  • where she finds inspiration
  • her thoughts on social media
  • how she finds work-life balance
  • scheduling time away from the business
  • the challenges of handling the business side of a floral design business
  • why she takes small deposits for weddings

How to Connect with Botanical Brouhaha:

Links mentioned in this episode: 

Today’s episode is brought to you by Real Flower Business

Click here for more info on Flower Math: The Florist’s Guide To Pricing & Profitability or visit the Real Flower Business website here.

 

11 Jun 2024Ep. 122: How Imelda Ramos Built a Flower Wholesale Business01:01:07

In this episode, we visit with Imelda Ramos, owner of Cali Wholesale. Imelda shares her journey as the founder of a woman-owned company from starting as a small wholesale flower business to expanding her business and her footprint at the flower market. She discusses the importance of team training, effective communication with customers, and the challenges of sourcing flowers. Imelda also highlights the significance of managing expectations in the floral industry. Despite the demanding nature of her work, Imelda's passion for flowers and dedication to her business are evident, offering inspiration and insights into the complexities of running a wholesale flower business.

This episode of the Botanical Brouhaha Podcast is brought to you by:

Madrid Flower School

 

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

 

13 Mar 2025Ep. 135: The Evolution of MUD Urban Flowers00:56:07

In today's BB Podcast episode (No. 135), we're revisiting Chloe Murray, CEO/Creative Director of MUD Urban Flowers in Glasgow, Scotland and our second guest ever back in 2017 (Ep. 3) when the BB Podcast was just getting started.

When we last visited, Chloe was only a couple of months into her new business and absolutely on fire! She was seeing quick growth and loving the process. Fast forward to 2025. Today, Chloe has guided MUD Urban Flowers through a pandemic, exponential growth, and significant life changes. And she's still passionate about her business model and the people she serves. And she's done it all without a phone number for her customers from day one! If you wish your flower business was more outside the box, Chloe will get you thinking about the possibilities.

 

This episode of the Botanical Brouhaha Podcast is brought to you by:

BTCO Circle Retail 2025

April 1-May 27th, 2025

Simple.Soulful.Connection  Click here to learn more.

 

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

14 Mar 2022Ep. 93: John Gibbons (Lakes & Rivers Flower Farm)00:56:59
Today we’re visiting with John Gibbons, owner of Lakes & Rivers Flower Farm in Liverpool, England. Join us as we talk with John about:
  • transitioning from makeup artist to flower farmer
  • how his time at Dior inspired his career in flower farming
  • utilizing an allotment to get a taste of flower farming
  • overcoming challenges without losing vision and enthusiasm
  • the reality of farming on leased land
  • selling wholesale flowers to florists
  • his long-term plan for the farm
  • the importance of having a plan before jumping into flower farming
  • reframing social media to acknowledge the positive impact it can have on your business

LINKS MENTIONED IN EPISODE 93:

FIND LAKES & FARMS FLOWER FARM HERE:

Website | Instagram

This episode of the Botanical Brouhaha Podcast is brought to you by:

EVERYSTEM

EveryStem was created because software has the power to change the way you price and order flowers for a profit.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

28 Mar 2022Ep. 94: Pili Fuentes (Las Floristas)00:56:34

Today we’re visiting with floral designer Pili Fuentes, owner of Las Floristas in Mexico City, Mexico.  Pili is also the founder 0f Flower House Mexico and co-founder of the European Association for Flower Growers. Join us as we talk with Pili about:

  • Transitioning from kindergarten teacher to floral designer

  • The learning opportunities she's found in freelancing

  • Her interest in biodynamic farming

  • The importance and urgency of caring for our soil

  • Why she decided to create the European Association for Flower Growers

  • Her passion for learning from others and sharing information

  • The health issue that inspired her to found Flower House Mexico

LINKS MENTIONED IN EPISODE 94:

FOLLOW PILI'S ENDEAVORS:

Las Floristas

Flower House Mexico (next event coming November 2022)

European Association for Flower Growers | EAFG Conference

 

Today's Episode is brought to you by:

Madrid Flower School

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Hosts: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

31 Oct 2022Ep. 105: Tina Sharpe (Living Fresh)01:18:12

Today we’re visiting with Tina Sharpe, owner of Living Fresh Home Goods & Flower Shop in St. Jacobs, Ontario.

Tina has woven together a business model uniquely built on her life experiences - first managing garden centers and greenhouses, then studying floral and interior design, and ultimately finding the love of her life, moving her business to the charming Village of St. Jacobs, and restructuring to a 4-day work week alongside her husband which leaves time for travel and rest.
 
If you find yourself wondering how business challenges, setbacks, and redirections can strengthen your flower business and lead to the life you really want to live, Tina's story will encourage you to keep moving forward while holding on to the things that are important to you.

Join us as we talk with Tina about:

  • The challenges and evolution of sourcing flowers in her area
  • Learning to find balance by recognizing her personal capacity
  • Moving her business to an area that fits her personal and professional values
  • Changing her tagline to reflect the progression of Living Fresh
  • Changing her processes to meet her personal goals
  • Relieving herself of dread by listening and acting on her gut
  • The importance of finding community with other flower professionals

LINKS MENTIONED IN EPISODE 105:

FOLLOW LIVING FRESH:

WEBSITE

INSTAGRAM

FACEBOOK

TODAY’S EPISODE IS BROUGHT TO YOU BY:

MADRID FLOWER SCHOOL

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

31 Aug 2021Natalie Gill Joins the Circle00:32:01

TODAY’S GUEST: Natalie Gill | Native Poppy

TOPIC: Introducing the Bloom Trust Co. CIRCLE

Natalie's mission to work hard and be nice resonates with me, so it’s no surprise that she’s made several guest appearances on the Botanical Brouhaha Podcast over the years talking about everything from Finding Your Mojo to Pricing & Delivery Charges  to Marketing tips.

But today she’s on the BB Podcast so we can let you in on a little dream we’ve been working on together. While this dream is taking shape under the Bloom Trust Co. umbrella, we want to make it perfectly clear that you do NOT have to be a Bloom Trust Co. member to join Natalie and me in what we’re talking about today. Every single one of you is invited!

In this episode, we're unveiling Bloom Trust Co. CIRCLE — why we created it and our wildest dreams for how it will serve all who choose to sit with us over the coming months.

What is Bloom Trust Co. CIRCLE?

The circle is a place to lay down the day-to-day pressures of running, building, or anticipating a flower business. For 8 weeks, you'll be surrounded by encouraging peers as you relax into the transparency facilitated and modeled by your hosts, Amy (Botanical Brouhaha + Bloom Trust Co.) and Natalie Gill (Native Poppy). Bring your challenges, dreams, and questions. We'll tackle them one-by-one. Feeling lost and unsure what to even ask? No worries. Listening to your thoughts, understanding where you're coming from, and helping you formulate a plan that's true to who you are is our strength. We can't wait to chat flowers with you!

As part of the CIRCLE, you'll find: 

  • access to the collective knowledge of your hosts and your CIRCLE peers
  • fluid topic discussions based on your current needs and challenges
  • unhurried time to listen and be heard
  • connection with others in the floral profession
  • a wide range of backgrounds and experiences represented by members
  • a culture of encouragement: When You Win, We All Win!

Details

  • Dates: September 27, 2021 - November 19, 2021
  • CIRCLE will meet 2 hours per week for 8 weeks (exact days to be chosen by the group)
  • We will keep the CIRCLE small with just 7 members to ensure each CIRCLE member feels supported
  • One full scholarship will be awarded to the CIRCLE

BTC CIRCLE is right for you if you've ever said: 

  • “I just can’t seem to get ahead.”
  • “My mind is all over the place.”
  • “I need answers, but I'm overwhelmed by all the options.” 
  • “I want to learn, but I don’t have time to take a course, read a book, or attend a conference.”
  • “I’m too busy!!”
  • “As much as I want to do something for myself, I just can’t take on one more thing.”
  • "There’s too much going on in floral education these days. I give up!”
  • "How am I supposed to solve the problem I'm having today while I'm in the thick of it without an extra hour to look for the answer?"
  • "I'm tired of the break-neck pace. How can I slow down and still impact the world through my flowers?"
01 Nov 2023Ep. 112: The Art and Science of Rooftop Farming with Joanna Letz00:59:24

In this podcast episode, a seasoned rooftop flower farmer (yes, you heard that right - she farms on rooftops) shares extensive experience in agriculture. Joanna Letz, owner of Bluma Flower Farm, discusses the transition from traditional farming to rooftop farming, the unique challenges it presents, and the logistics involved. She also talks about her business, which includes a variety of offers such as retail, direct-to-consumer sales, weddings, events, and teaching. Joanna emphasizes the importance of taking risks for personal and professional growth, even in the face of skepticism. Despite the financial challenges faced by farmers, she remains motivated to evolve her business to fulfill her desires.

This episode of the Botanical Brouhaha Podcast is brought to you by:

Madrid Flower School

Leave us a voice or text message at https://podinbox.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

 
15 Nov 2021Ep. 88: Twyla Reimer (Remi + Gold)01:06:19

Today we’re visiting with Twyla Reimer, owner of Remi + Gold in Austin, Texas. From a slight obsession with TLC wedding shows to working behind the scenes on events along the Las Vegas strip, flowering in California, and opening a business in Texas,  you'll want to fasten your seatbelt for Twyla's story. She's not afraid to follow a dream. But, her love of people and the intentionality she shows in the way she cares for those around her are the heart of the story. We hope you enjoy this conversation as much as we enjoyed having it...and watch for Part 2 coming January 2022!

Join us as we talk about:

  • finding her stride in floral design
  • moving from freelancer to business owner
  • the flower order that gave her the confidence to go out on her own
  • the impact Instagram had on the early success and growth of her business
  • why she prioritizes her team over everything else
  • creating company culture
  • why creating a safe work environment for her team is her 1st priority
  • how she takes care of her team
  • the importance of having an ethos in business
  • how she makes time to support people and causes she believes in
  • how being a first generation American has impacted her business journey

LINKS MENTIONED IN EPISODE 88:

LEARN MORE ABOUT REMI + GOLD HERE:

Website | Instagram | Facebook | Pinterest

The Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust.  Click here to learn more.


Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

24 May 2020Ep. 62: Mattie Bush (Amelia's Flower Truck)00:46:30

Today we’re visiting with Mattie Bush, owner of Amelia's Flower Truck & Amelia's Flowers located in Nashville, Tennessee to discuss:

  • How she dreamed up and executed the flower truck concept without a background in the floral industry
  • How she scaled her business quickly to include 3 trucks
  • Why she decided to add retail shops to her business model
  • The challenges of selling flowers from a mobile truck
  • Details on sourcing her flower trucks and the accessories she needed to complete the flower truck concept
  • The story behind the names of her trucks...Amelia "Amy", Rory, and Melody
  • Why she's chosen not to include wedding/event florals in Amelia's business model (with a few exceptions...for now)
  • The merchandise and flower options offered by Amelia's Flowers
  • The process of shifting to flower deliveries during the pandemic
  • How she sources the flowers she sells from the flower bars on the trucks and in the shops
  • The challenges of growing quickly and finding community in a unique niche
  • Her dreams for the future of Amelia's Flowers

LINKS MENTIONED IN EPISODE 62:

SEE MORE OF AMELIA'S FLOWER TRUCK HERE:

    Website Instagram | Facebook Pinterest 

SEE MORE OF AMELIA'S FLOWER SHOPS HERE: 

    Website Instagram

Today’s episode is brought to you by:

REAL FLOWER BUSINESS

Click here  to learn more about online business courses and free training for florists including Flower Math: The Florist's Guide To Pricing & Profitability, and Wedding Templates to help you streamline your proposal process and help clients book more quickly.


How to Connect with Botanical Brouhaha:

Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Landon McGee

11 Apr 2022Ep. 95: Susan McLeary00:56:22

Today we’re catching up with our very first BB Podcast guest ever! Join us for a conversation with Susan McLeary aka Passionflower Sue — author, educator, wearable florals innovator, and self-appointed corsage ambassador.  A few of the things we're chatting about in this episode:

  • the process of writing a book

  • her curiosity around figuring out sticking points in the floral industry and how to improve or solve them

  • the ebb and flow of business

  • dreams she’s realized and business changes that have happened in the 5 years since we last chatted on the BB Podcast

  • choosing what feels most aligned with who you are rather than leaning into traditional success markers

  • how she stays inspired

  • finding, testing, and introducing unique items to the profession as floral mechanics

  • why she deliberately rejects the idea of holding onto ideas

  • seeing shortages of product as a catalyst for experimentation

LINKS MENTIONED IN EPISODE 95:

FOLLOW + LEARN FROM SUE MCLEARY HERE:

Website

Instagram

Today's Episode is brought to you by:

EveryStem

EveryStem was created because software has the power to change the way you price and order flowers for a profit.

A SPECIAL OFFER FOR BB PODCAST LISTENERS: 

Grab our free checklist of The Top 10 Profit Pitfalls to Avoid in Your Business and we’ll send you a code for a free month of EveryStem florist software.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

 

09 Oct 2017Episode 7: Denise Fasanello — Flowering in the City00:49:05

Today we’re sitting down with Denise Fasanello, owner of Denise Fasanello Flowers in Brooklyn, NY to discuss:

  • The challenges of creating flowers for events in NYC
  • Her ‘winter life’ as a ceramicist
  • Finding a work life/family life balance
  • Her dreams for the future
  • How her art school background plays into her floral design aesthetic
  • A peek into her consultation and contract processes
  • The priceless business advice she received from a NYC cab driver on the way home from a job

Links mentioned in this episode:

11 May 2021Ep. 81: Alyssa Lytle (Color Theory Design Co.)01:02:48

Today we’re visiting with Alyssa Lytle, owner of Color Theory Design Co. located in the Portland, Oregon. Join us as we talk about:

  • finding the courage to veer off the obvious and accepted paths to pursue personal interests
  • finding clarity when she felt it was time to go into business for herself
  • the freedom and peace she feels as a business owner
  • her educational platform called Flowering Minds
  • moving a business across the country
  • persevering in the lean times
  • why she decided to open a storefront
  • her private coaching service
  • listening to your intuition
  • how learning to accept herself helped her find a successful career path

LINKS MENTIONED IN EPISODE 81:

LEARN MORE ABOUT COLOR THEORY DESIGN CO. HERE:

Website | Instagram | Facebook | Flowering Minds | Commissioned Paintings

The Botanical Brouhaha Podcast is brought to you by:

BLOOM TRUST CO.

A curated collection of floral resources you can trust.  Click here to learn more.


Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

12 Aug 2020BB+ (Ep. 14) Bex Partridge on Everlasting Flowers00:42:25

TODAY’S GUEST: Bex Partridge | Botanical Tales

TOPIC: Growing, Harvesting, and Creating with Everlasting Flowers

Today I'm visiting with Bex Partridge, owner of Botanical Tales in Farnham, UK. Bex is a floral artist and published author specializing in everlasting flowers. I'm thrilled that she agreed to walk us through her process of growing, cutting, and drying flowers. And she's sharing tips on designing with everlasting flowers. Be sure to check out the end of the show notes to learn how you can enter to win a copy of her new book Everlastings: How to Grow, Harvest and Create with Dried Flowers. I'm hoping our conversation will open new avenues of creativity and maybe even a new income stream for some of you!

Methods for Drying Flowers:

  • Air Drying
  • Pressing
  • Silica Gel

Sampling of Flowers Recommended by Bex for Drying:

  • Helichrysum
  • Statice
  • Peony
  • Tulip
  • Rudbeckia
  • Echinacea
  • Cosmos
  • Dahlia (some varieties)

Caring for Everlasting Flowers:

  • Keep out of intense heat and direct sunlight
  • Store by laying the blooms out in a box using tissue paper and include a silica gel packet to draw out moisture during storage
  • Store in a dry temperate place
  • Avoid storing for extended lengths of time before designing with the blooms
  • Avg. Drying Time: 2-3 weeks (peonies take longer)
  • Read more here

Advantages of Using Everlasting Flowers:

  • Extends the season for designers (by allowing them to design with everlasting flowers during winter months)
  • Sustainable sourcing
  • Longevity in designs
  • Can be combined with fresh flowers
  • Offers a way to create long lasting displays in retail spaces to showcase products and brands
  • Flower farmers can dry and then sell blooms they weren't able to sell fresh

Bex's Suggestions for Adding Movement to a Design: 

  • Love Lies Bleeding
  • Canary Grass
  • Fountain Grass
  • Quaking Grass
  • Alchemilla mollis
  • Gypsophila

Enter to win a copy of Everlastings: How to Grow, Harvest and Create with Dried Flowers:

  1. Leave a comment on the blogpost for this episode. 
  2. That's it! Easy Peasy!
  3. Deadline for entry: 11:59 pm Central Time on Sunday, August 16, 2020.
  4. Winners will be chosen by random drawing and notified on August 17, 2020 via email.
  5. Contest open to residents of the US and Europe.

See more work by Bex here: 

Website | Instagram | IGTV | Pinterest | Twitter


Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

Mentioned in this episode: Natalie Gill | Native Poppy (Hear Natalie Gill on the BB Podcast. Click here.)

03 Jun 2020BB+ (Ep. 8) Joseph Massie on Working Through a Pandemic00:32:45

TODAY’S GUEST:

Joseph Massie | Joseph Massie Flowers + Joseph Massie at the UK School of Floristry 

TOPIC: Working Through A Pandemic

When the COVID-19 pandemic shut down his city, Joseph Massie got to work figuring out how to handle the sudden halt of business cash flow due to wedding postponements, class cancellations, and budget restraints on commissioned work. Because he envisions his business being around for years to come, Joseph knew he had to play the long game and make decisions based on building the long-term relationships he'll need to sustain his business post-pandemic. He shares two important skills he's learned while trying to find the opportunities in what he calls his "blank slate moment" when business as he once knew it all changed.

Join us as we talk about:

  • handling staffing during the pandemic shut down
  • dealing with the confusion and insecurities created by an unprecedented situation
  • offering great customer service during challenging times
  • handling wedding postponements with grace
  • finding opportunities in the "blank slate moments"
  • why he decided to postpone the launch of his online school until July 1st, 2020 (it's right around the corner!)

Joseph’s Advice for Carrying On During the Pandemic:

  1.  Prioritize – Determine what’s essential, what you can do in the here and now, and what’s important to you.
  2. Innovate – Look for new ways to serve your clients, team, and community.

MENTIONED IN BB+ EPISODE 8:


Podcast Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

23 Jul 2017Episode 1: Meet Amy McGee & Maria Maxit00:44:09

Meet co-hosts Amy McGee of Botanical Brouhaha and Maria Maxit of Maxit Flower Design and hear their flower journey stories and how it led to the creation of the Botanical Brouhaha Podcast

 

How to Connect with Botanical Brouhaha:

06 May 2019Episode 40: Lucia Milan01:03:47

Today we’re visiting Lucia Milan, owner of Lucia Milan Flower Studio in São Paulo, Brazil to discuss:

  • her transition from fashion stylist to flower business owner
  • how Chapel Designers membership impacted her business
  • exploring and refining Brazilian style
  • her passion for sustainable practices
  • how traveling changed her thinking
  • how she finds ideal wedding clients
  • her desire for her work to mimic nature rather than alter it
  • her tropical garden (and the little monkeys who visit it!)
  • what inspired her to search for change artistically and how she’s come to feel whole in her work
  • how her teenage children affect her work
  • her efforts to build a sense of community in her market
  • why she sees workshops as an investment in her business
  • the importance of accurate pricing

Links mentioned in this episode: 

How to Connect with Botanical Brouhaha:

Today’s episode is brought to you by Mayesh

Click here for more information on The Mayesh Pull - send your sales rep inspiration images, a budget, Pinterest boards, etc. and have your rep pull a custom order for you. It's a great way to find out about new, fun products you might not have known about otherwise!

___________________________________________

BB Podcast Sound Engineer: Landon McGee

04 Mar 2020BB+ (Ep. 3) Alison Ellis: Rental Pricing & Floral Markups00:27:09

BB+ Guest:  Alison Ellis of Real Flower Business

Two listener questions for today's episode:

"How would you suggest designers price out rental pieces that they own?"

"I've heard that floral designers sometimes say they charge 'x' amount for a boutonniere or a corsage or whatever. Is there a method for upcharging that's easy to follow for anyone regardless of where they are and what kind of discount they get from their wholesaler?"

Alison and Amy discuss these two topics related to pricing and Alison gives some great tips and guidelines. Rental item pricing is a frequent question Alison gets on her blog and she has a formula that can work in any market. She also discusses how to set minimum pricing on floral items and how to effectively communicate that to potential customers. 

Today’s episode is brought to you by:

CoolBot

Win a Coolbot PRO on the Botanical Brouhaha Blog. Click here for details.

Host: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

 

02 Sep 2018Episode 25: Eatherley Schultz is All About Teamwork01:06:21

Today we’re sitting down with Eatherley Schultz, owner of Floressence in Brevard, North Carolina to discuss:

  • why she’s currently working with a business coach
  • the challenges of transporting flowers in the mountains
  • how weather affects her business
  • how her experiences in flower growing and garden design have uniquely affected her floral design business
  • how she has managed to build a team who stays
  • some lessons she’s learned about dealing with clients
  • where she finds educational opportunities for her staff
  • a few of the challenges she’s overcome along the way

Links mentioned in this episode: 

 

Today’s episode is brought to you by Holly Heider Chapple Flowers

15 Aug 2023We're Back! A Preview of Season 700:06:01

After taking a few months off to rest and reflect, the podcast is back! And we have a new co-host you're going to love! The first episode of Season 7 will drop on September 6th and we couldn't be more excited to hit the ground running. We've missed our chats!

02 Apr 2018Episode 17: Christin Geall is Cultivating the Art of Flowers00:43:01

Today we’re sitting down with Christin Geall, owner of Cultivated in Victoria, Canada to discuss:

  • her years as a homesteader growing/selling flowers and salad
  • her multi-faceted business model
  • her thoughts on flower photography
  • the workshop that sparked her desire to pursue floral design and growing again
  • how a color theory class and an art history class enriched her design aesthetic
  • the challenges of working in a remote location
  • how she got the opportunity to host a workshop in Scotland
  • her floral fantasy for the future

Links mentioned in this episode:

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