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22 Aug 2021
BB+ (Ep. 18) LuAnn Dickson on EveryStem
00:48:39
TODAY’S GUEST: LuAnn Dickson
TOPIC: Pricing & Ordering Flowers for Profitability
LuAnn Dickson was the owner and lead designer of Verbena Floral Design in Austin, TX from 2006 to 2018 before she ventured on to become a freelance floral designer and tech entrepreneur who helps floral designers minimize waste and maximize profits through her internet-based flower recipe platform, EveryStem.
In this episode, we talk about pricing challenges commonly faced by floral designers and discuss some of the benefits of using LuAnn’s new software, EveryStem. Join us as we talk about:
How pricing with confidence and accurate ordering can lead to a financially sustainable business
Why frustrations with retail math can lead floral designers into a cycle of emotional pricing
How her experience as a floral designer and retail business owner led her to build an online tool that ends the cycle of emotional pricing and hit-or-miss profitability
Why each designer needs to determine the markup that’s right for their floral business and how that leads to financial sustainability
How she recognized there was a lack of tools when it came to pricing and ordering in the floral industry
The process of starting a software program that works the way florists think and helps designers make the best decisions for their individual businesses
Why we should make profitability a priority rather than an afterthought
How using the right tools to price and order your flowers can end your fear of looking at your financials
The freedom you have as a creative artist when you use a program to assist you and do the math for you
How using a tool like EveryStem can help to build up your pricing muscles
How EveryStem fits into the workflow of floral designers and helps them save time
How to feel confident that you are giving your clients maximum value while achieving your profit margin goals
EveryStem is an internet-based software program for floral designers. It streamlines the difficult process of pricing, recipe-building, and flower ordering. Floral designers use it to track their profitability on every event, prevent pricing errors, and avoid over-buying.
Memberships are $24.99 a month or $249.99 a year accompanied by a 90-day money back guarantee.
Looking for floral resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co.
In BB Podcast Episode 111, Abby Daigle, owner of Stems Floral Design & Event Styling in Austin, Texas shares her journey from growing up in the events industry at the venue owned by her family to starting her own floral business. She discusses her love for weddings, the services her company offers, and her business model, which includes a showroom for full-service wedding clients and important relationships with industry vendors. She also talks about her team structure, hiring process, and industry role models. And, Abby shares an interesting perspective on centerpiece mockups which she finds to be a powerful tool for building trust and excitement with her clients.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
27 Mar 2025
Ep. 136: Rachael Lunghi's Floral Business Insights
01:07:41
In today's BB Podcast episode (No. 136), we're visiting with Rachael Lunghi, owner of Siren Floral Co based in Southern California. Siren Floral Co was born out of a wedding and event planning company Rachael founded initially. Her love of flowers led her to eventually focus on floristry full time. Since that time, Rachael has developed a style all her own that's easily recognized and sought after by clients. Leaning into her love of travel, she gradually carved out a destination weddings and events niche for Siren Floral Co. We're honored to bring this conversation to you!
Join us as we chat with Rachael about:
her experiences with destination weddings and travel logistics
pricing strategies for floral services and transparency with clients
balancing work and family life as a new mom
her aesthetic and design philosophy
lessons learned from past business experiences, including closing a retail shop
advice for aspiring wedding planners and florists on contracts and goal setting
the importance of building a supportive team and community
This episode of the Botanical Brouhaha Podcast is brought to you by:
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
07 Aug 2024
Ep. 126 (Part 2): Growing Flowers and Fighting for Change with Grateful Gardeners
00:38:55
In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business.
This episode of the Botanical Brouhaha Podcast is brought to you by:
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
18 Mar 2020
BB+ (Ep. 4) Natalie Gill: Stem Bar Pricing and Delivery Charges
00:37:11
BB+ Guest: Natalie Gill of Native Poppy in San Diego, California
Many listeners wanted to get Natalie's advice on pricing.
In this episode Natalie describes how she prices items from her stem bar and also talks quite a bit about delivery charges and other issues around determining the correct price point for both retail and event floral customers.
Today’s episode is brought to you by:
REAL FLOWER BUSINESS
Alison Ellis, of Real Flower Business, teaches florists how to make more money and book better clients. She believes every florist should turn a profit and recognize the value of their time & expertise. Click here to learn more.
Ep. 80: Lauren Palmer + Leah Palmer (The Wild Mother)
01:08:50
Today we’re visiting with Lauren Palmer & Leah Palmer, owners of The Wild Mother located in the Arts District, Downtown Oklahoma City, Oklahoma on Kickapoo, Osage, Wichita, & Comanche land. We're grateful for the opportunity to continue the conversation we began in Episode 70. Today we're digging a little deeper on some of the ways Lauren and Leah lead The Wild Mother to use their artistry for #morethanjustflowers (as they like to say). Join us as we talk about:
the legacy work they feel strongly about carrying on
the anti-racism curriculum they developed for discussing systems of injustice in America
how they find ways to celebrate, remember, honor, grieve, and educate through their floral medium
how they will flower with purpose as collaborators of the Tulsa Race Massacre Centennial Commission to memorialize the 1921 Greenwood Massacre
ways we, as floral creatives, can join The Wild Mother in offering healing gestures using flowers
Episode 60: Jessica Hall & Stephanie Auville (Harmony Harvest Farm)
01:05:16
Today we’re visiting with sisters Jessica Hall & Stephanie Auville, from Harmony Harvest Farm in Weyers Cave, Virginia to discuss:
the beach-side conversation that led to the creation of their family-run business - Harmony Harvest Farm
the scope of what they grow on the farm
the services they provide to their retail and wholesale customers
their thoughts on the importance of learning to ship their product efficiently (they've just released The Flower Shipping Course to help others do the same)
what a typical farming year looks like at Harmony Harvest Farm
the team structure responsible for managing the farm
the advantages of working together in a family business
how they spend their off season
their decision to purchase the manufacturing of a flower frog originally manufactured by Dorothy Biddle Services
how they discovered the flower frog business was for sale, what they purchased in the deal, and how they transitioned into production as Floral Genius
Visit our Instagram and Facebook pages for additional inspiration and news.
WIN A FLOWER FROG FROM FLORAL GENIUS:
Join our mailing list if you haven't already (that's how we connect with our flower friends with news, resources, and a monthly newsletter!) Click Here
Leave a comment below (so we know you're hoping to win!)
Ep. 124: How Anna Stouffer Added a Retail Component to Her Floral Business
00:47:53
In this episode of the Botanical Brouhaha podcast, Amy and Natalie talk with Anna Stouffer, owner of Urban Petals in Greer, South Carolina about her transition from a working in a law firm to becoming a successful floral designer. Anna shares her journey, starting with wedding floristry and eventually adding a retail component to her business. She discusses the challenges of managing both aspects, the support from the floral community, and the impact of motherhood on her business. Anna shares how creating a calming store environment and balancing her work with her personal life are of utmost importance to her as a business owner. The episode highlights the importance of authenticity and compassion in building a successful floral business.
This episode of the Botanical Brouhaha Podcast is brought to you by:
In this podcast episode, we visit with Rachel Nafis, owner of Psalter Farm Flowers, an urban flower farm in San Diego. Rachel shares a behind the scenes look at her unique business model. She grows flowers in her neighbors' yards and then supplies San Diego shops and florists with her local grown flowers. Rachel discusses the challenges and rewards of farming in an urban setting, the importance of community and connections, and the ecological impact of her work. She also talks about her transition from nursing to farming and the joy she finds in sharing her love for gardening with others. The episode highlights Rachel's dedication and the positive impact her business is having on the neighborhood.
This episode of the Botanical Brouhaha Podcast is brought to you by:
Today we’re visiting with Brittany Sarhage, owner of Rudy's Flower Truck in St. Louis, Missouri. Brittany embodies the courage and tenacity most of us wish we had. She started a flower truck business with no prior experience in the industry and has continued to steadily grow the business while caring for both her customers and her city. Join us as we talk with Brittany about:
How she came to own 2 flower trucks with no prior floristry experience
Why she wanted to start her business in St. Louis
Learning while building a business
The advantages and challenges of owning the trucks she chose for her business (and why the advantages outweigh the challenges)
The value of finding other mobile business owners to get insights into the mobile business model
One thing she'd change if she could do it over
What it takes to make a flower truck profitable
Where she gained the confidence to own and run a flower business
“I love using this software program- I have really reduced my tendency to overbuy and have improved my profit margins by at least 10% since starting it. I tell everyone who asks for a better way to do recipes and pricing that it is worth it!”
You're in for a treat! In this episode, Joseph shares behind-the-scenes details of the making of his new book, The Flower School. From writing a book proposal and finding an agent, to working with a publisher, choosing content, and designing a book cover, Joseph is candid about the process. And, if you know anything about Joseph, you know he brings a bit of humor to every conversation. Joseph says he wrote this first book with his 16 year old self in mind — remembering when he was starting out and needed a comprehensive floristry guide that he could actually afford. He's hoping it'll serve you well!
A Message from Joseph:
"My life to date has been a chequer board of experiences. On one hand there are my doggedly pursued goals, hard fought and hard won, and on the other, the bright, glittering opportunities which I’ve been deeply lucky to have fall into my life. How else can I explain how my very first job would spark something within me and lead on to enjoy the most enriching of careers? The journey I’ve taken I cannot wholly take credit for - it’s certainly not all down to me - although I could be painted as a far more dynamic maverick if I were to lead you to that conclusion.
It is my hope that this book falls into the latter category for you, as something bright and glittering, which will fall into a space on your lap, your book shelf or your coffee table, and lead you to find some wonderful, beautiful things. I hope it will light up something within you, and help you cultivate creativity, and beauty, and joy and more.
This book, my first, is much more for you than it is for me. Use it well; make everything beautiful.
The Flower School takes you by the hand and expertly guides you step-by-step through design principles and twenty-five floral projects to empower you to create your own gorgeous floral arrangements for your home, gatherings, celebrations and for pleasure.
Today we’re visiting with Brooke Snodgrass, owner of Seventh Stem in Portland, Oregon. Brooke entered the flower world while working for a flower farmer as a side hustle to her career in finance. An avid gardener, she grows varieties that make her happy while using her private garden as inspiration for her designs. Join us as we talk with Brooke about:
Finding her footing in the floral profession while working for a flower farmer at the Portland Flower Market
Navigating illness as a wedding florist
The role her garden plays in her floral design
The importance of building both business and personal relationships as a business owner
How her business changed after experiencing a health crisis
How she's learning to make time outside of the business to grow and challenge herself
How she sources flowers and creates movement in her bouquets
Keeping Florists Blooming Since 1950 - 'When you Succeed, We Succeed.'
The Greenleaf shipping division and knowledgeable sales reps make it possible to experience Greenleaf flowers even if you aren’t close to a physical location. Click here to follow Greenleaf on Instagram. Click here to sign up and become a Greenleaf customer
Today we’re visiting with Jenny Rausch and Katie Allen, owners of Anthousai in Tulsa, Oklahoma. It's no secret that many business partnerships simply don't work out. But, Jenny and Katie have built a friendship as they've built a flower business and they have some great insights into the reasons they believe their partnership has worked. Join us as we talk about:
How they learned floral design before they could afford in-person instruction
Their desire to normalize the side hustle and encourage designers who are just getting started
Why they added a flower shop to their existing wedding/event floral business
The logisitics of opening a retail space
Why Jenny thinks forming her partnership with Katie was crucial to the success of Anthousai
Sharing knowledge with confidence
Managing social anxiety while running a public-facing business
EveryStem florist software has the power to change the way you price and order flowers for a profit.
Here’s what some Botanical Brouhaha guests are saying about their EveryStem experience:
“The rewards have been incredible. 2021 was our most profitable year of our 14 years in business because of EveryStem.” –Ashley Fox, Ashley Fox Designs
“Best tool I’ve used in my biz! Especially this year with the pricing fluctuations – met my margins on every wedding thanks to EveryStem.” –Alison Ellis, Real Flower Business
A special offer for BB Podcast Listeners:
Grab our free guide on how to price for a profit in your business and we’ll send you a code for a free month of EveryStem Florist Software.
Pay $24.99 for your first month and you’ll receive your second month free!
TOPIC: Do More and Earn More with the Help of Details Flowers Software
Details Flowers Software is a platform specifically designed to help florists and designers. The app streamlines proposals, ensures profitability through careful attention to each arrangement, and simplifies the payment process.
Details is an elegant and easy-to-use floral design system – an absolute must-have for your floral business. The world's best designers are growing their bottom line through professional proposals and confident pricing with the all-in-one platform. As an event designer for over 15 years, CEO Corinne Heck planned and produced over 800 events. Through her experience she identified the many challenges that come with running a floral business; challenges like over-buying, under-charging, and coordinating an abundance of floral and supply data. The Details Flowers Software solution helps professional florists and event designers tackle these issues and more.
Join us in this episode as we talk about:
Why and how Corrine developed Details Flowers Software
Using Details for visual presentations with clients
Timesaving features for busy designers
Details documents that assist with keeping freelancers informed and organized
Their commitment to adding features according to clients' needs
Details Flowers tech support
Details Flowers proposal, invoice, and payment capabilities
Using Details templates (ex. the new Holly Chapple templates)
Compatibility between Details and other platforms
The Details Color Picker
Utilizing the Collections feature
Using Details for retail and holiday sales
The beautiful community-over-competition backstory to the friendship Corrine and Parie share
Membership to Details Flowers is $150 a month for 2 users or $1500 a year.
BB Podcast Listeners can use CODE: BB2021 for 20% off a one year subscription. You'll need to create an account, log in, and enter a credit card number, BUT your credit card won't be charged until the end of your 7-day free trial.
EXPIRATION DATE: 12/31/2021
Today’s episode is brought to you by:
BLOOM TRUST CO.
Looking for floral resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co.
Today we’re visiting with Paulina Nieliwocki, owner of Blue Jasmine Floral in Berkeley Heights, New Jersey. Paulina was a high school language arts teacher and translator looking for a new adventure that challenged her while still feeding her creative soul. Remembering her love of flowers as a young girl, she made a plan, took a risk, opened Blue Jasmine Floral and never looked back. Her love of flowers and teaching are contagious. Grab a drink and join us as we talk about:
how she managed the quick turnaround between resigning her teaching job and opening a flower shop
her go-to floral design principles
the blooms she considers to be "the most special"
the mechanics behind her recognizable compote arrangements
how she successfully juggled a retail flower shop and an wedding/event business
how she designed her studio space
how she restructured her business during the pandemic
how she trains her staff to design in the Blue Jasmine aesthetic
one thing she'd like to see change for the floral design profession
a niche she's hoping someone will take advantage of by starting a business to help wedding/event florists (hint hint!)
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
Ep. 117: Flower Farming for Profit with Lennie Larkin
01:03:47
In this podcast episode, flower farmer and author Lennie Larkin of B-Side Farm discusses her experiences in the flower farming industry, her book Flower Farming for Profit, and her educational initiatives for other farmers. She talks about her transition from other careers to farming, the financial aspects of the business, and the importance of strategic planning and efficiency. Larkin also reflects on the personal challenges of relocating her farm and starting over in a new community. The episode includes a conversation about the value of data and business education in farming, as well as Larkin's vision for her website as a resource hub for flower farmers. If are a flower farmer or dream of being one someday, this conversation is packed with helpful information and resource recommendations.
This episode of the Botanical Brouhaha Podcast is brought to you by:
Click here to visit Mayesh Wholesale’s useful website – filled with tools & educational content like the Flower Library treasured by designers. And stay tuned for the reveal of a brand new interactive website coming soon!
Would you like to be the 2020 Mayesh Design Star? Click here for details on entry submission!
Today we’re visiting with Hannah Bonham Blackwell of Southside Blooms in the Englewood community of Chicago, Illinois. Southside Blooms, which is a project of Chicago Eco House (a 501c3 nonprofit with a mission of using sustainability to alleviate poverty), is a farm-to-vase florist providing unique and fashion-forward arrangements, while maintaining an uncompromising dedication to both the environment and the surrounding communities. One hundred percent of their money goes directly towards fulfilling this mission. That means every flower purchased from Southside Blooms creates jobs for at-risk youth, converts vacant lots into safe and productive community assets, and actively contributes to the health and resilience of the environment through regenerative farming practices.
We hope you'll join us for this conversation as we talk with Hannah about:
using sustainable practices in flower farming
unlocking creativity in the youth who work at Southside Blooms
the importance of being based in the area where Southside Blooms employees live
how Southside Blooms acquired land for 4 urban farms in Chicago (plus another in Gary, Indiana)
thoughts on expansion
staffing wins and challenges
finding farming techniques that work for the Southside Blooms business model
the key to offering opportunities that are compatible with the community you serve
Today we’re visiting with Felicia Alvarez, owner of Menagerie Farm & Flower in the Sacramento Valley of California. Felicia returned to the prune farm she grew up on to raise her own children there —and decided to add a rose farm and nursery to the property. She's a committed advocate for fellow flower farmers. Join us as we talk with Felicia about:
Breaking into rose farming
Staffing for the ebb and flow of flower farming
Scheduling and hiring for efficiency
Learning the logistics and challenges of shipping a perishable product
Advocating for American flower farms
Growing a business while growing a family
Navigating the pandemic as a flower farmer & nursery owner
The importance of labeling flower shipments with the country of origin
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
In this episode, we’re chatting with Jen and Kori about their experiences as part of CIRCLE 2021 and we're sharing some exciting opportunities for 2022. We're especially excited to introduce you to a new member of the CIRCLE team, as well.
Twyla Reimer, owner of Remi + Gold, recently made two appearances on the Botanical Brouhaha Podcast (Ep. 88 & Ep. 89) sharing parts of her business journey and letting us in on some of the nitty gritty details of managing a team and working on destination weddings. Twyla is joining us to facilitate the new CIRCLE Weddings session starting March 8, 2022.
WHAT IS BLOOM TRUST CO. CIRCLE?
The circle is a place to lay down the day-to-day pressures of running, building, or anticipating a flower business. For 8 weeks, you’ll be surrounded by encouraging peers as you relax into the transparency facilitated and modeled by your hosts, Amy McGee (Botanical Brouhaha + Bloom Trust Co.), Natalie Gill (Native Poppy), and Twyla Reimer (Remi + Gold).
Because we want to dive in deep and meet you exactly where you are, we'll have two sessions to choose from this year: CIRCLE Weddings and CIRCLE Retail. Bring your challenges, dreams, and questions. We’ll tackle them one-by-one.
Feeling lost and unsure what to even ask? No worries. Listening to your thoughts, understanding where you’re coming from, and helping you formulate a plan that’s true to who you are is our strength. We can’t wait to chat flowers with you!
Ep. 125 (Part 1): Growing Flowers and Fighting for Change with Grateful Gardeners
00:51:28
In Part 1 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Sarah shares her journey from legal burnout to finding joy in growing flowers with her husband, Tom. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business.
This episode of the Botanical Brouhaha Podcast is brought to you by:
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
23 Jan 2022
Ep. 89: Twyla Reimer Part 2
01:11:54
Today we’re continuing our conversation with Twyla Reimer, owner of Remi + Gold in Austin, Texas. We were nowhere near done asking questions when our last conversation with Twyla concluded, so we asked her to come back and tell us more! We hope you find the second half of our visit helpful and encouraging — especially if you're wanting to break into the destination wedding market. Twyla doesn't hold back on sharing the ins and outs of the weddings she's flowered from Paris to Hawaii!
JOIN US AS WE TALK ABOUT:
how the Remi + Gold team is structured and how each team member contributes to the brand
developing brand recognition
sourcing flowers for destination weddings
choosing a workspace when designing a destination event
While I could go on and on about Hitomi Gilliam & Gregor Lersch — the things they've accomplished, the books they’ve written, and the competitions they’ve won — I’ll leave the details of their stories to them. I want you to hear it in their words. What I really want to tell you about first is how I met them and how they’ve each impacted my life not only as a floral professional, but also how they’ve touched my life personally.
It’s no accident that I met both Hitomi and Gregor at Hope Flower Farm in Virginia during Chapel Designers workshops hosted by Holly and Evan Chapple.
One afternoon while Holly, Hitomi, and I stood in the kitchen of the Manor House at Hope, I was sharing with them about the responsibility I was feeling to address some needs I was seeing in my local community back in Texas. Hitomi and Holly quickly brainstormed as we cooked and cleaned — and had a solution before we were done. They would come to Texas and teach a workshop with all the ticket sales going to meet the needs I’d mentioned. I couldn’t believe it, but it happened that fall just as they said it would.
During another workshop at Hope, I had the pleasure of meeting and spending time with Gregor Lersch while I was on the workshop team. I’d never seen anyone work like he did. Still haven’t! From early in the morning until everyone else had left the workshop barn, Gregor sat on a stool working on intricate mechanics for the following day’s class. And when I say mechanics, I mean stunning frameworks that would be used as pieces of art long after the flowers he carefully placed on them had faded and he’d returned home to Germany.
Sitting around the breakfast table with Hitomi and Gregor each morning of those workshops was like opening a treasure trove of stories about the history of our profession. They talked about the people they’d met, the places they’d been, and the things they’d seen. Gregor’s quick wit kept me on the edge of my seat and the way Hitomi talked about floristry with a deep love made me want to be a better. I like to refer to mornings as ‘Story Time’ with Gregor and Hitomi.
So, I’m deeply honored and grateful for their voices on today’s episode of the Botanical Brouhaha Podcast. Hitomi and Gregor have a deep love for the ‘green professions’, as they say, and their desire to see us continue moving forward as we adapt to the very best sustainable practices is obvious when you spend any time with them at all.
But, I can honestly say that as knowledgeable, accomplished, and renowned as they are, the way they’ve impacted me most is with their love of humanity. It’s that genuine acceptance and concern for all people that makes them so effective at conveying all the ways our work is important for not only bringing beauty to life’s important moments, but also for bringing healing where there’s brokenness.
So, for all of that, I want to thank Holly Chapple for doing what she does best — connecting people.
Today’s episode is a little different in that you won’t hear us interviewing Hitomi and Gregor. Instead, we asked them to talk directly to you and share their stories, insights, and hopes for floristry. I hope you love it!
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
Ep. 137: How iBuyFlowers Helps You Buy Farm Direct
00:59:49
In today’s BB Podcast episode (No. 137), we’re visiting with Wilfred de Wit, founder and CEO of iBuyFlowers where florists and event planners can shop online for wholesale flowers directly from 100+ farms in both the US and abroad. Will shares his background in the floral industry and the challenges he witnessed, leading to the inception of his company. The conversation covers the importance of transparency, ethical sourcing, and customer education. Will also talks about his hopes for the role AI will eventually play in personalizing orders for iBuyFlowers customers. If you’re looking for a company who believes in building strong relationships with their growers and customers, this episode will be insightful. Will’s goal is to educate his customers about the benefits of ordering directly from growers, which can significantly improve the quality and longevity of their flowers.
Special Offer for First Time iBuyFlowers Users:
Get $100 off a first order over $200. To claim this offer, use Voucher Code:
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
08 Aug 2022
Bonus: Judge Victoria Pratt on The Power of Dignity
00:57:57
At Botanical Brouhaha, we've spent over a decade sharing our belief in the power of flowers to change lives and impact communities. Today's bonus episode of the BB Podcast not only supports that notion, but also serves as a call to action for us to continue using our artistic medium for the healing of our communities.
After reading The Power of Dignity: How Transforming Justice Can Heal Our Communities by Judge Victoria Pratt, we knew we needed to share not only the book with you, but the author as well! And although she’s not a florist, we believe she holds some powerful tools we can use to successfully flower with purpose in our communities and beyond.
So, it's a pleasure to introduce you to The Honorable Victoria Pratt who served as the chief judge of the Newark Municipal Court, has been a professor at the Newark School of Criminal Law, and has taught at the Rutgers School of Law. Her TED talk clip has been viewed over 30 million times on Facebook.
Judge Pratt's reforms transformed her courtroom by introducing creative tools like essay writing and social services partnerships. And, ultimately, she helped defendants begin to trust the justice system again because of the dignity she showed them throughout the court proceedings.
In this episode, Judge Pratt shares:
the 4 Principles of Procedural Justice
Voice
Neutrality
Understanding
Respect
how she was able to transform her courtroom into a space for problem-solving and a resource for healing
the power of community gardens on healing neighborhoods
the impact of court fines on the success of restorative justice
how business owners can use their leadership skills to impact their teams and communities
the power of youth courts in using positive peer pressure and accountability for young people
Episode 52: Liza Lubell (Pear Tree Flowers & Garbage Goddess)
00:43:13
Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:
how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients
the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services
the process of recycling post-event flowers and supplies
the fee structure for Garbage Goddess services
partnerships between Garbage Goddess and artists who create art with post-event flowers
Today we’re catching up with Sylvia Bustamante Gubbins, owner of Madrid Flower School. You may remember our conversation with Sylvia in Episode 42 (2019) when she had just opened MFS. So much has happened since that conversation, we thought it would be fun to sit back down and see how Sylvia has guided the school through growth in the midst of a pandemic and where she's headed in 2022.
In May 2022, the Palmer sisters, owners of The Wild Mother, will embark on their annual Send Flowers To project. This year the project will surround MMIW (Missing and Murdered Indigenous Women) Awareness Day, on May 5th. Send Flowers To MMIW is a requiem and response to this crisis through a floral outpouring which will be installed at First Americans Museum in Oklahoma City from May 7th to May 9th. Thought leaders, organizers, political activists, and those doing preventative work are joining this Send Flowers To MMIW project to illuminate, educate, honor victims and memorialize the lost.
The Wild Mother is devoting their annual Send Flowers To project to the MMIW crisis in hopes of providing a place for victims’ families to connect with the larger community in their grief. In addition, they hope to bring healing to the healers—those working with "boots on the ground" of this crisis. Lastly, they will provide touch points between a broad community (non Native) and policy makers, urging them to address the crisis that effects so many of their neighbors.
MPORTANT LINKS:
LEARN:Click here to learn more about the MMIW+ crisis (Missing and Murdered Indigenous Women, Girls, Femmes, and Two-Spirit Relatives).
Join us for a hands-on workshop and short film collaboration with Susan McLeary, Phil John Perry, and Holly Chapple on Nov. 4-6, 2019 in Bryan, Texas. Proceeds will help us meet needs and create opportunities for our neighbors in Bryan. Click herefor more info. We’d love to see you there!
Ep. 116: How Stacy K Built a Solid Flower Shop Foundation
01:10:53
In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacy also talks about how her background working with tents, events, and trade show exhibits helps her have an edge when bidding on events in her community. She discusses employee motivation, financial strategies, and the importance of diversifying revenue streams. And finally, she reveals some of her successful marketing strategies.
This episode of the Botanical Brouhaha Podcast is brought to you by:
THE FLOWER FREELANCE INTENSIVE MARCH 18-22, 2024
A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
04 May 2020
Amy and Maggie: Flowering During the Pandemic
00:44:06
With social distancing practices still in place, BB Podcast host Amy McGee got on a Zoom call with her co-host Maggie Bailey of Bramble & Bee to catch up and discuss living life and running a floral business in the midst of the pandemic. Maggie shares how Bramble & Bee has adjusted business practices during the Covid-19 pandemic. She also discusses what they hope for the coming weeks and months as the country slowly starts to adjust to the new normal.
24 Jun 2020
BB+ (Ep. 10) Natalie Gill On Finding Your Mojo
00:20:56
TODAY’S GUEST:
Natalie Gill, owner of Native Poppyflower delivery | San Diego, CA (2 retail locations: South Park & Solana Beach)
TOPIC: Finding Your Mojo
A Botanical Brouhaha Podcast listener wrote to us asking for Natalie Gill's advice. The UK designer wrote: "How do you find your mojo when it's hiding?" After a challenging year of fast-paced business growth, the question resonated with Natalie and she was willing to open up with our audience to explore her personal struggles and the solutions she believes are essential to creating a sustainable business while regaining and maintaining her passion for life and work.
This episode is for you if:
You've lost your creative flow
You struggle with your creative voice on social media
The weight of your creative job is feeling especially heavy
You're feeling a forced responsibility to be creative which is blocking your ability to be creative
Natalie’s Tips for Regaining Your Creative Voice & Passion:
Delegate duties where you can, train your team well, and then trust them to cover for you while you take time away
Step away from your business periodically for an hour, a day, or an extended vacation
Allow yourself to be reinvigorated by life (which means you have to actually live it!)
Try new food, interact with someone you don't normally have a chance to interact with, or see something new
Create moments of pause to avoid feeling forced or trapped in your work duties
Consider what drains you vs. what fills you up and try to find a balance to ensure you're getting what you need to be successful
Get to know yourself and then pursue other hobbies or learn a new skill
Schedule appointments for accountability knowing you're less likely to break an appointment with someone else than break a promise to yourself (ex. scheduling a massage or drum lessons insures you'll follow through rather than making promises to yourself like "I'm going to read more")
Freelance for another designer you admire to learn, gain inspiration, and work for a day without the weight of being the boss ( Natalie loved freelancing for Mindy Rice Design)
Alison Ellis of Real Flower Business surprised me when we sat down for a visit. Instead of me asking her a question, she turned the tables and asked me a question she'd received recently from one of her followers! She asked: "Do you have any tips around mindset for showing up on social media even though you'd rather completely ignore it all together?" We had a lot of fun exploring the question together (and I hope we gave her follower some food for thought).
A few of the ideas we kicked around during our visit:
Posting content on social media is a great way to drive traffic to your business website
Closely following your gut on when and how to post can produce organic growth
Consistency will help grow a business (the growth may be slow and steady, so be patient)
Social media is simply another tool to get the word out about your business and connect with others
Social media can lead to long lasting relationships with industry peers who live in other parts of the world
Setting boundaries on time spent on social media is crucial to maintaining balance
We don't have to like every aspect of social media to use it to the advantage of our business
Don't get caught up in what you feel you have to do on social media - you are in control!
Having a business website is crucial (especially in the event that a social media account is hacked or the platform goes away)
While scheduling posts ahead of time is efficient, some business owners may prefer to post in "real" time
Practice leads to progress (posts and schedules don't have to be perfect from the start to lead to results)
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
We were thrilled to have Francoise Weeks and Jenn Ederer as guests for the second live taping of the BB Podcast during the BB Garden Style Workshop on April 2, 2019. The interview was structured as a Q&A with the audience of attendees at the end of the workshop day. Because the BB community is spread far and wide and couldn’t all be there with us that day, we want to share the conversation with you! Francoise and Jenn shared their heartfelt ideas on:
efficient use of social media while forming and respecting boundaries
people who have inspired and supported them during their careers
overcoming fear
how Jenn handled staffing as she scaled her business while growing over the years
Special Thanks
We’d like to say a very special thank you to our BB Garden Style Workshop partners. We could not have accomplished this workshop and continued to fulfill the BB Garden Style mission without them. We’re incredibly grateful for their support and encouragement!
Save the date…we’re doing it again on November 4-6, 2019 with three more flower friends who are anxious to share their knowledge while supporting the BB Garden Style initiative…Susan McLeary,Phil John Perry, and Holly Chapple! Click here for details on the next workshop!
Ep. 123: The Art of Adaptation: Emily Patrick's Carolina Flowers Evolution
00:57:38
In this podcast episode, Emily Patrick, owner of Carolina Flowers, shares her journey from journalism to flower farming. She discusses the challenges and successes of starting and running her flower farm, including her approach to business, design, and financial management. Hosts Natalie and Amy engage Emily in a lively conversation about the evolution of Carolina Flowers, sustainable practices, and industry trends. Overall, this episode offers valuable insights and inspiration for aspiring flower farmers and floral business owners.
This episode of the Botanical Brouhaha Podcast is brought to you by:
Ep. 115: Lucy Hunter: The Evolution of a Creative Soul
01:08:48
In this episode of the BB podcast, Amy and Natalie talk with Lucy Hunter about her 20+ year career in landscape design and her newest book The Flower Hunter: Creating a floral love story inspired by the landscape. Lucy shares openly about her past burnout, her shift towards flower design, and her return to the landscapes that inspire her creativity. This conversation delves into the impact of age on creative confidence and the pressures of social media. Lucy shares how routines inspire her new ideas, while also detailing the logistics of a long-term landscape project that laid the foundation for her successful career. The episode reflects Lucy's belief that creatives need to carve their own path in the creative world.
Coming in 2020: International Workshop Experience in The Netherlands (April 5-11, 2020) with Sue Mcleary and Hanneke Frankema. Mayesh is looking forward to creating more magical flower moments abroad with groups of passionate flower designers. Want to attend The Netherlands workshop? Click here for more info.
Click here to visit Mayesh Wholesale's useful website -- filled with tools and educational content like the Flower Library treasured by designers.
Ep. 134: Rooted in Heritage: How Jamaican Roots Guide Olivee Floral
00:54:35
Building Olivee Floral
In today’s BB Podcast episode (No. 134), we’re visiting with Karla Smith-Brown, founder of Olivee Floral.
Karla’s inspiring journey evolved from a career in public relations to becoming a successful floral artist. Her story isn’t just about flowers; it’s about weaving passion, sustainability, and heritage with personal connections to make a powerful impact.
Starting out, Karla offered pop-up events and hand-tied bouquets, gradually building her brand (named after her great grandmother, Medorah Olivee Wright). With a design aesthetic influenced by her Jamaican heritage, she developed a signature wild yet refined style. As Olivee Floral grew, Karla began to view flowers as a medium for art, not just for traditional events. Now, she works with brands like Vogue, Birkenstock, and Nike, often being sought out because of the strong professional relationships she’s built and the unique design aesthetic she’s developed.
Join us as we chat with Karla about:
the significance of using locally grown and sustainable flowers for funeral arrangements
addressing the challenges and taboos surrounding discussions of funeral flowers in society
innovative approaches to creating sustainable funeral flower designs without floral foam
the role of florists in educating families about sustainable options and practices
the potential for changing perceptions of funeral flowers to make them more approachable
the impact of creative and sustainable practices on the floral industry and communities
This episode of the Botanical Brouhaha Podcast is brought to you by:
Former BB Podcast co-host, Maria Maxit dropped by for a visit recently (via Zoom, of course) and we had fun catching up on what's happened at Maxit Flower Design since she last sat in the co-host chair. As we visited, she shared about her decision to step away from the podcast to continue growing her business in Houston. After about 15 minutes of catching up, we got around to the topic I asked Maria to share with the BB audience -- profitability. In this episode, Maria shares 6 tips she believes were crucial to building her profitable and sustainable floral design business. Hope you find her insights helpful!
Maria's Tips for Building a Profitable Business:
Hire a bookkeeper
Hire an accountant
Find your niche rather than seeking trends
Produce content you want to see and stay ahead of the curve
Ep. 133: Farewell Flowers: Sustainable Options for Funeral Flowers
01:05:19
A Vision for Sustainable Funeral Flowers
In today's BB Podcast episode (No. 133), we're visiting with Carole Patilla, co-founder of the Farewell Flowers Directory and owner of Tuckshop Flowers. She joined forces with Gill Hodgson, founder of Flowers from the Farm, to address a need in the floral industry that is often overlooked and avoided — sustainable funeral flowers.
This conversation will be helpful for you if: 1) you're unsure how to execute your vision to create funeral flowers without traditional flower foam and single-use plastics or 2) you're struggling to educate clients (and funeral directors) about the importance of sustainable funeral flowers.
Carole shares her experiences working with local funeral homes, highlighting how they have embraced innovative approaches to funerals that reflect the wishes of families for personalized services that prioritize sustainable practices.
Practical Tips for Creating Sustainable Designs
Carole shares her experiences creating foam free funeral arrangements that can adapt to different surfaces, such as curved caskets lids. She challenges the notion that certain practices are set in stone simply because they have always been done that way. She believes strongly that florists have the power to set their own rules and standards in business.
This episode of the Botanical Brouhaha Podcast is brought to you by:
Today we’re visiting with floral designer Sophie Felts, owner of Sophie Felts Floral Design which services the Washington DC area. Join us as we talk with Sophie about:
Building a flower business from the ground up with a business degree and a passion for flowers
Starting and running a business with small children
The framework she used to create a great team structure
How she defines 'freelancers' and the role they play in her business
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
BB+ (Ep. 1) Natalie Gill: Marketing A La Carte Wedding Flowers
00:34:40
BB+ Guest: Natalie Gill of Native Poppy in San Diego, California
A listener from Minnesota asks:
"How do you market your à la carte wedding flowers?"
In this episode Natalie describes how she markets her extensive à la carte wedding flower menu and shares a few additional marketing strategies she uses in her business to build her Native Poppy clientele and find new customers.
Even during "normal" times, floral professionals deal with stress and anxiety. The realities of the Corona Virus Pandemic have made this even more relevant.
In this episode Amy and Christine sat down to talk about how we can all learn to deal with anxiety. Christine talks about some of the ways our brain processes stress and some practical tips to help. She also talks about when we might need to seek out professional help and how to find that help.
Today’s episode is brought to you by:
REAL FLOWER BUSINESS
Alison Ellis, of Real Flower Business, teaches florists how to make more money and book better clients. She believes every florist should turn a profit and recognize the value of their time & expertise. Click here to learn more.
BB+ (Ep. 17) Julie Tobi on Building a Flower Business You Enjoy
00:43:03
TODAY’S GUEST: JULIE TOBI
TOPIC: Building a Flower Business You Enjoy
Julie Tobi of J Eliza Creative is a career and life coach for creative entrepreneurs and deep feeling souls, with a focus on intuition and embodiment. In other words, she helps creative entrepreneurs create the business & life they actually want to be living by helping them determine what that looks like based on listening to their intuition.
In this episode, we talk about some of the challenges commonly faced by floral designers and farmer florists and Julie offers advice on:
making peace with using social media
the importance of asking 'at what expense?' when making a business decision
the art of saying no
transitioning away from something that no longer aligns with who you are
balancing work and family life
finding ideal clients who are aligned with your values and business mission
defining success for yourself and feeling confident in your definition
recognizing the inherent value of being yourself
setting boundaries
embracing inspired ideas rather than talking yourself out of them by asking:
Dream of being a floral designer? Looking for resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co.
Today we’re visiting with Holley Simmons, owner of She Loves Me in Washington, D.C. Holly's background is in journalism and she worked as a Food Reporter for The Washington Post before finding her way to floristry. Join us as we talk about:
how terrariums led her from a career as a food reporter to opening a flower shop
her willingness to make mistakes as long as they result in lessons learned
running a flower delivery business vs. a retail business
moving away from the mindset hangup of "I'm just a florist"
the importance of staying connected to your community
her best tip on approaching others about collaborating
the one promotion that caused her delivery business to explode during the pandemic
opening 2 retail flower shop locations at once
working with a broker to find a suitable retail space and negotiate the lease
visual merchandising tips
the importance of having business systems in place
Today we’re visiting with Hannah Brannan, owner of California-based Gather Flora — a platform for farmers, florists, grocers, and resellers that provides the tools you need to connect your business to flower sales in a streamlined, local, and even more sustainable way. Join us as we talk with Hannah about:
finding inspiration in her grandmother's Texas garden
incorporating her non-profit translation and software skill sets into her floral career
striving to make global impact a part of her business
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
Today we’re visiting with Amy Dunlap, owner of Stemz, Inc. in Winston-Salem, North Carolina.
Amy never could seem to avoid the draw of flower shop jobs in high school and college. After studying horticulture in college and getting a Masters degree in Agricultural Education and Communication, she opened a home-based floral design business to service weddings and events and eventually bought a building to house her business.
Following her intuition, Amy decided to close her shop in 2018. But she didn't sit idle for long before pursuing a new floral endeavor - creating Stemz, a platform to help strengthen the local cut flower supply chain by cultivating connectivity between US farms & floral creatives.
Join us as we talk with Amy about:
Taking the first steps toward bringing a large and complicated vision to life
The advantages of having co-founders who represent different facets of the floral profession
Understanding the importance of distribution in making local flowers accessible to florists
The challenge of building supply consistency when selling local flowers to florists
Adding Stemz staff members who can build relationships with designers and learn their needs
The importance of loving the problem your business is trying to solve
Building a business slowly so you can adapt the model based on the results you're getting
Editing your services to avoid distractions that keep you from growing and staying true to your message
“I love using this software program- I have really reduced my tendency to overbuy and have improved my profit margins by at least 10% since starting it. I tell everyone who asks for a better way to do recipes and pricing that it is worth it!”
Episode 70: Lauren & Leah Palmer (The Wild Mother)
01:12:00
Today we’re visiting with Lauren Palmer & Leah Palmer, owners of The Wild Mother located in the Arts District, Downtown Oklahoma City, Oklahoma on Kickapoo, Osage, Wichita, & Comanche land. What a pleasure to discuss the following topics with these women:
why they refer to The Wild Mother as a Creative Studio rather than a Floral Studio
the story behind the name of their business
how their branding process honors their personalities and the memories of their ancestors
the unique way they consult with wedding clients using Floral Stories
the role of storytelling in their business
the advantages of using a CRM (Client Relationship Management) tool
how they appeal to their ideal clients
the investment their parents and grandparents made in their lives through art
how they plan to use art to honor their ancestors and bless their descendants
Join us for a hands-on workshop and artistic collaboration with Susan McLeary, Phil John Perry, and Holly Chapple on Nov. 4-6, 2019 in Bryan, Texas. Proceeds will help us meet needs and create opportunities for our neighbors in Bryan. Click here for more info. We'd love to see you there!
___________________________________________
BB Podcast Sound Engineer: Landon McGee
21 Apr 2019
Episode 39: Katie Noonan AIFD
00:59:47
Today we’re visiting Katie Noonan AIFD, owner of Noonan's Wine Country Designs in San Luis Obispo, California to discuss:
how her parents and their business influenced her love of flowers
how AIFD Symposium has been instrumental in her passion for and pursuit of floral design
what she did for a living while building her floral design business
the 2 greatest challenges she faces when designing outdoor weddings
the designs she refuses to sell to her clients
the photoshoot that propelled her business to the next level
the guidelines she uses when deciding whether or not to get involved in a photoshoot
where she finds inspiration
her thoughts on social media
how she finds work-life balance
scheduling time away from the business
the challenges of handling the business side of a floral design business
Click here for more info on Flower Math: The Florist’s Guide To Pricing & Profitability or visit the Real Flower Business website here.
11 Jun 2024
Ep. 122: How Imelda Ramos Built a Flower Wholesale Business
01:01:07
In this episode, we visit with Imelda Ramos, owner of Cali Wholesale. Imelda shares her journey as the founder of a woman-owned company from starting as a small wholesale flower business to expanding her business and her footprint at the flower market. She discusses the importance of team training, effective communication with customers, and the challenges of sourcing flowers. Imelda also highlights the significance of managing expectations in the floral industry. Despite the demanding nature of her work, Imelda's passion for flowers and dedication to her business are evident, offering inspiration and insights into the complexities of running a wholesale flower business.
This episode of the Botanical Brouhaha Podcast is brought to you by:
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
13 Mar 2025
Ep. 135: The Evolution of MUD Urban Flowers
00:56:07
In today's BB Podcast episode (No. 135), we're revisiting Chloe Murray, CEO/Creative Director of MUD Urban Flowers in Glasgow, Scotland and our second guest ever back in 2017 (Ep. 3) when the BB Podcast was just getting started.
When we last visited, Chloe was only a couple of months into her new business and absolutely on fire! She was seeing quick growth and loving the process. Fast forward to 2025. Today, Chloe has guided MUD Urban Flowers through a pandemic, exponential growth, and significant life changes. And she's still passionate about her business model and the people she serves. And she's done it all without a phone number for her customers from day one! If you wish your flower business was more outside the box, Chloe will get you thinking about the possibilities.
This episode of the Botanical Brouhaha Podcast is brought to you by:
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
Tina has woven together a business model uniquely built on her life experiences - first managing garden centers and greenhouses, then studying floral and interior design, and ultimately finding the love of her life, moving her business to the charming Village of St. Jacobs, and restructuring to a 4-day work week alongside her husband which leaves time for travel and rest.
If you find yourself wondering how business challenges, setbacks, and redirections can strengthen your flower business and lead to the life you really want to live, Tina's story will encourage you to keep moving forward while holding on to the things that are important to you.
Join us as we talk with Tina about:
The challenges and evolution of sourcing flowers in her area
Learning to find balance by recognizing her personal capacity
Moving her business to an area that fits her personal and professional values
Changing her tagline to reflect the progression of Living Fresh
Changing her processes to meet her personal goals
Relieving herself of dread by listening and acting on her gut
The importance of finding community with other flower professionals
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.
Natalie's mission to work hard and be nice resonates with me, so it’s no surprise that she’s made several guest appearances on the Botanical Brouhaha Podcast over the years talking about everything from Finding Your Mojo to Pricing & Delivery Charges to Marketing tips.
But today she’s on the BB Podcast so we can let you in on a little dream we’ve been working on together. While this dream is taking shape under the Bloom Trust Co. umbrella, we want to make it perfectly clear that you do NOT have to be a Bloom Trust Co. member to join Natalie and me in what we’re talking about today. Every single one of you is invited!
In this episode, we're unveiling Bloom Trust Co. CIRCLE — why we created it and our wildest dreams for how it will serve all who choose to sit with us over the coming months.
The circle is a place to lay down the day-to-day pressures of running, building, or anticipating a flower business. For 8 weeks, you'll be surrounded by encouraging peers as you relax into the transparency facilitated and modeled by your hosts, Amy (Botanical Brouhaha + Bloom Trust Co.) and Natalie Gill (Native Poppy). Bring your challenges, dreams, and questions. We'll tackle them one-by-one. Feeling lost and unsure what to even ask? No worries. Listening to your thoughts, understanding where you're coming from, and helping you formulate a plan that's true to who you are is our strength. We can't wait to chat flowers with you!
As part of the CIRCLE, you'll find:
access to the collective knowledge of your hosts and your CIRCLE peers
fluid topic discussions based on your current needs and challenges
unhurried time to listen and be heard
connection with others in the floral profession
a wide range of backgrounds and experiences represented by members
a culture of encouragement: When You Win, We All Win!
Details
Dates: September 27, 2021 - November 19, 2021
CIRCLE will meet 2 hours per week for 8 weeks (exact days to be chosen by the group)
We will keep the CIRCLE small with just 7 members to ensure each CIRCLE member feels supported
One full scholarship will be awarded to the CIRCLE
BTC CIRCLE is right for you if you've ever said:
“I just can’t seem to get ahead.”
“My mind is all over the place.”
“I need answers, but I'm overwhelmed by all the options.”
“I want to learn, but I don’t have time to take a course, read a book, or attend a conference.”
“I’m too busy!!”
“As much as I want to do something for myself, I just can’t take on one more thing.”
"There’s too much going on in floral education these days. I give up!”
"How am I supposed to solve the problem I'm having today while I'm in the thick of it without an extra hour to look for the answer?"
"I'm tired of the break-neck pace. How can I slow down and still impact the world through my flowers?"
01 Nov 2023
Ep. 112: The Art and Science of Rooftop Farming with Joanna Letz
00:59:24
In this podcast episode, a seasoned rooftop flower farmer (yes, you heard that right - she farms on rooftops) shares extensive experience in agriculture. Joanna Letz, owner of Bluma Flower Farm, discusses the transition from traditional farming to rooftop farming, the unique challenges it presents, and the logistics involved. She also talks about her business, which includes a variety of offers such as retail, direct-to-consumer sales, weddings, events, and teaching. Joanna emphasizes the importance of taking risks for personal and professional growth, even in the face of skepticism. Despite the financial challenges faced by farmers, she remains motivated to evolve her business to fulfill her desires.
This episode of the Botanical Brouhaha Podcast is brought to you by:
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
15 Nov 2021
Ep. 88: Twyla Reimer (Remi + Gold)
01:06:19
Today we’re visiting with Twyla Reimer, owner of Remi + Gold in Austin, Texas. From a slight obsession with TLC wedding shows to working behind the scenes on events along the Las Vegas strip, flowering in California, and opening a business in Texas, you'll want to fasten your seatbelt for Twyla's story. She's not afraid to follow a dream. But, her love of people and the intentionality she shows in the way she cares for those around her are the heart of the story. We hope you enjoy this conversation as much as we enjoyed having it...and watch for Part 2 coming January 2022!
Join us as we talk about:
finding her stride in floral design
moving from freelancer to business owner
the flower order that gave her the confidence to go out on her own
the impact Instagram had on the early success and growth of her business
why she prioritizes her team over everything else
creating company culture
why creating a safe work environment for her team is her 1st priority
how she takes care of her team
the importance of having an ethos in business
how she makes time to support people and causes she believes in
how being a first generation American has impacted her business journey
Click here to learn more about online business courses and free training for florists including Flower Math: The Florist's Guide To Pricing & Profitability, and Wedding Templates to help you streamline your proposal process and help clients book more quickly.
Today we’re catching up with our very first BB Podcast guest ever! Join us for a conversation with Susan McLeary aka Passionflower Sue — author, educator, wearable florals innovator, and self-appointed corsage ambassador. A few of the things we're chatting about in this episode:
the process of writing a book
her curiosity around figuring out sticking points in the floral industry and how to improve or solve them
the ebb and flow of business
dreams she’s realized and business changes that have happened in the 5 years since we last chatted on the BB Podcast
choosing what feels most aligned with who you are rather than leaning into traditional success markers
how she stays inspired
finding, testing, and introducing unique items to the profession as floral mechanics
why she deliberately rejects the idea of holding onto ideas
seeing shortages of product as a catalyst for experimentation
EveryStem was created because software has the power to change the way you price and order flowers for a profit.
A SPECIAL OFFER FOR BB PODCAST LISTENERS:
Grab our free checklist of The Top 10 Profit Pitfalls to Avoidin Your Business and we’ll send you a code for a free month of EveryStem florist software.
TOPIC: Growing, Harvesting, and Creating with Everlasting Flowers
Today I'm visiting with Bex Partridge, owner of Botanical Tales in Farnham, UK. Bex is a floral artist and published author specializing in everlasting flowers. I'm thrilled that she agreed to walk us through her process of growing, cutting, and drying flowers. And she's sharing tips on designing with everlasting flowers. Be sure to check out the end of the show notes to learn how you can enter to win a copy of her new book Everlastings: How to Grow, Harvest and Create with Dried Flowers. I'm hoping our conversation will open new avenues of creativity and maybe even a new income stream for some of you!
Methods for Drying Flowers:
Air Drying
Pressing
Silica Gel
Sampling of Flowers Recommended by Bex for Drying:
Helichrysum
Statice
Peony
Tulip
Rudbeckia
Echinacea
Cosmos
Dahlia (some varieties)
Caring for Everlasting Flowers:
Keep out of intense heat and direct sunlight
Store by laying the blooms out in a box using tissue paper and include a silica gel packet to draw out moisture during storage
Store in a dry temperate place
Avoid storing for extended lengths of time before designing with the blooms
When the COVID-19 pandemic shut down his city, Joseph Massie got to work figuring out how to handle the sudden halt of business cash flow due to wedding postponements, class cancellations, and budget restraints on commissioned work. Because he envisions his business being around for years to come, Joseph knew he had to play the long game and make decisions based on building the long-term relationships he'll need to sustain his business post-pandemic. He shares two important skills he's learned while trying to find the opportunities in what he calls his "blank slate moment" when business as he once knew it all changed.
Join us as we talk about:
handling staffing during the pandemic shut down
dealing with the confusion and insecurities created by an unprecedented situation
offering great customer service during challenging times
handling wedding postponements with grace
finding opportunities in the "blank slate moments"
why he decided to postpone the launch of his online school until July 1st, 2020 (it's right around the corner!)
Joseph’s Advice for Carrying On During the Pandemic:
Prioritize – Determine what’s essential, what you can do in the here and now, and what’s important to you.
Innovate – Look for new ways to serve your clients, team, and community.
Meet co-hosts Amy McGee of Botanical Brouhaha and Maria Maxit of Maxit Flower Design and hear their flower journey stories and how it led to the creation of the Botanical Brouhaha Podcast
Click here for more information on The Mayesh Pull - send your sales rep inspiration images, a budget, Pinterest boards, etc. and have your rep pull a custom order for you. It's a great way to find out about new, fun products you might not have known about otherwise!
"How would you suggest designers price out rental pieces that they own?"
"I've heard that floral designers sometimes say they charge 'x' amount for a boutonniere or a corsage or whatever. Is there a method for upcharging that's easy to follow for anyone regardless of where they are and what kind of discount they get from their wholesaler?"
Alison and Amy discuss these two topics related to pricing and Alison gives some great tips and guidelines. Rental item pricing is a frequent question Alison gets on her blog and she has a formula that can work in any market. She also discusses how to set minimum pricing on floral items and how to effectively communicate that to potential customers.
Today’s episode is brought to you by:
CoolBot
Win a Coolbot PRO on the Botanical Brouhaha Blog. Click here for details.
After taking a few months off to rest and reflect, the podcast is back! And we have a new co-host you're going to love! The first episode of Season 7 will drop on September 6th and we couldn't be more excited to hit the ground running. We've missed our chats!
02 Apr 2018
Episode 17: Christin Geall is Cultivating the Art of Flowers
00:43:01
Today we’re sitting down with Christin Geall, owner of Cultivated in Victoria, Canada to discuss:
her years as a homesteader growing/selling flowers and salad
her multi-faceted business model
her thoughts on flower photography
the workshop that sparked her desire to pursue floral design and growing again
how a color theory class and an art history class enriched her design aesthetic
the challenges of working in a remote location
how she got the opportunity to host a workshop in Scotland
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