Bitesized: Marketing | Entrepreneurship | Brand Building (Bitesized)

Nick Guillen is co-founder of Truff, Forbes 30U30 and recently featured as AdAges Founder of the year along with Co-Founder Nick Aljuni. I’m a huge fan of the brand: not only the quality products but the way Nick has built the brand. If you are building a brand, thinking of launching a brand… this is a must listen.

• Nick's journey to starting Truff

• Why product quality matters and is core to the Truff philosophy

• Building brand awareness & community online during the early years of Truff

• What drove the decision to expand from DTC into retail

• What his approach would be if he launched Truff Sauce today

• How to measure marketing efforts & success in retail

• The importance of listening to your customers to develop & expand product offerings

Follow Nick on LinkedIn

Check out Truff

Stay in touch with Daniel on LinkedIn

Chris Johnson is the Chief Strategy Officer of Flight Performance, and oversees our entire client and product portfolio. With 10+ years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Puma, Ghost Golf, Represent Clo and Outside Magazine. Previously, he was a board member and the Director of Strategy at Common Thread Collective.

In this episode we dove deep into 2023 takeaways and 2024 predictions and hot takes, Including:

• Chris's journey from non profits to agencies and working with 300+ brands
• The biggest takeaways for ecomm & growth marketing in 2023
• The agency landscape shift: from executional partners to strategic partners
• Shifts in core platforms last year: the year of AI
• The keys to customer acquisition success
• The agency / in-house dynamic: how to win
• How to utilize consumer insights to inform strategy
• BFCM 2023 takeaways and predictions for BFCM 2024 
• Chris's rapid fire thoughts on: YT Shorts, TT Shop & the metrics that matter
• #1 advice for brands under $10M in 2024
• Predictions, emerging trends and hot takes for 2024

Motion is the world’s best performance-creative analytics tool. 

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: HERE

Subscribe to the Bitesized Newsletter: HERE

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Follow Daniel on LinkedIn: HERE

Dan is Founder & CEO of Create, the first modern creatine brand, hitting a $25M run rate in 19 months.

With Create, Dan is looking to de-stigmatize and modernize creatine usage and has been able to scale the business fast based on a re-framing of the benefits, through a gummy vs the traditional powder intake, leaning heavily into a subscription model - the holy grail for CPG.

Covered in the Episode:

• How his background in finance led to founding Create: and what it taught him about the DTC model.
• Modernizing and de-stigmatizing Creatine usage.
• Building and scaling a successful Subscription model for CPG.
• Marketing tactics used to scale the brand to $25M run rate in 19 months, without an internal team.
• How coming from a family of entrepreneurs shaped his thinking.
• The journey of expanding from DTC to Retail / omni channel.
• Product expansion and navigating FDA.
• 2024 DTC predictions.
• + much much more

Full Episode is available NOW on Spotify, Apple and YouTube.

If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!

Episode Links: https://linktr.ee/BITESIZED.Podcast

🤝

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Connect with Daniel on Twitter: https://x.com/foodog85

Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-mccormick-969117101/

Connect with Dan on Twitter: https://x.com/damccormick13

🎧🎥

Listen on Apple: https://tinyurl.com/Bitesized-Apple

Watch on YouTube: https://tinyurl.com/Bitesized-YouTube

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.

Read by over 2,000 Founders, Brand Builders, Marketers join here: https://bitesized.beehiiv.com/subscribe

Have feedback? Send me an email: daniel@bitesizedpod.com

Zach Murray: "Telling a really cohesive brand story is the future of creative"

Previously Creative Director for TripleWhale, Zach Murray is aiming to empower marketers and creatives with the complete ad creative workflow. Foreplay allows you to save ads and build briefs to produce high converting META and TikTok Ads through Ad Inspo Swipe files and AI powered brief writing.

Foreplay was originally a service agency producing video creative for SaaS companies before pivoting to a SaaS company itself, to solve a pain point Zach recognized within his own company.

We’ve all been there: scrolling your feed for ad inspo, looking at Facebook Ads Library; foreplay is the one stop shop for creative inspiration.

In the episode we dive into:

• How a bad accident led to Zach's journey into marketing
• Being an early employee at Triple Whale
• What sparked the change of Foreplay going from an agency to a SaaS company and the differences in the two businesses
• The differences between building a service and SaaS company
• The specific pain points Foreplay is solving for and how it can help you streamline creative workflows
• What ad creative stage is where brands struggle the most
• What is the future of performance creative?

Check out Foreplay:

https://www.foreplay.co/

Follow Zach:

Twitter: https://twitter.com/foreplayzach

LinkedIn: https://www.linkedin.com/in/zachary-murray/

Follow Daniel:

Twitter: https://twitter.com/foodog85

LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Supercharge your creative performance with Motion - the world’s best performance-creative analytics tool.

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts, at scale.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: https://tinyurl.com/motioncreative

Check out the Bitesized Newsletter >>

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

https://bitesized.beehiiv.com/subscribe

Conor Begley is Chief Strategy Officer at CreatorIQ, an Influencer and creator platform that works with some of the worlds biggest brands including Nike, Disney, Estee Lauder & more.

Many brands try and fail at influencer marketing. Why?

In this episode we dive into how brands have scaled successfully off the back of effective influencer marketing, what smaller brands can learn from the likes of Gymshark and Skims, the explosion of the creator economy and shifts in how platforms like Meta, TikTok and YouTube are supporting enhanced opportunities for brands to drive brand awareness and growth through influencer and creator partnerships.

🤝

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Connect with Daniel on Twitter:https://x.com/foodog85

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.

Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.

Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

In 2024, amidst a sea of digital noise and fleeting trends, building a robust community around your brand isn't just beneficial – it's essential. In an era where authenticity reigns supreme and consumer trust is hard-won, fostering a loyal community cultivates a stronghold of support, advocacy, and longevity for your brand.

This community becomes the heartbeat of your brand, driving innovation, providing invaluable feedback, and amplifying your message through brand advocacy.

Moreover, in an age where social connection is more virtual than ever, nurturing a genuine community offers a sense of belonging and shared purpose, creating lasting relationships that transcend transactions. In 2024, the brands that thrive are those that prioritize building authentic connection with their consumers, recognizing that community isn't just a strategy – it's the cornerstone of sustainable success.

Ross Mackay, founder of Cadence and Daring Foods gives his take on why brand and community matters and how to develop and cultivate this within your brand.

Michael Chernow is a serial entrepreneur, wellness advocate, and the founder of Kreatures of Habit, a brand dedicated to helping people build positive daily routines through nutrition and lifestyle.

We dived into Michael’s personal journey of overcoming personal struggles, including substance abuse, transforming his life through positive habits, and how he’s shaping the future of wellness.

Covered in the Episode:

• Michael Chernow’s journey as an entrepreneur, from his early days in New York to building successful restaurants.
• The power of building a business culture from the inside out.
• The transition from restaurant business to D2C with Kreatures of Habit.
• The importance of self-awareness and surrounding yourself with the right team.
• How entrepreneurship is about getting back up after failure.
• Managing a personal brand alongside building businesses.
• How Michael’s morning routine and habits shaped his life and business.
• Why it’s essential to have a clear vision and timeline for success.
• Overcoming personal struggles, including substance abuse, and transforming through positive habits.
• The role of community and personal connection in business growth.
• Long-term plans for Kreatures of Habit, including new product development and an acquisition target for 2028.
• Michael’s views on the glamorization of entrepreneurship and the reality of navigating ups and downs.
• Legacy as a person who does what he says and the value of keeping your word.
• + so much more.

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.

Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.

Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

Disrupting a billion dollar industry.

Jimmy Kim is founder and CEO of Sendlane, a unified email, sms and reviews platform that places tech consolidation and consumer journeys at the center of how they think about retention marketing.I loved this quote from Jimmy when he spoke about why he built Sendlane and what drives his vision for the platform:“Im solving for the marketer”Fragmentation, silod execution, data loss - these are all challenges marketers face, Jimmy aims to solve that.

Highlights from the episode

• Jimmy's journey from car sales to in-house brand partner, to founding sendlane
• How Sendlane was born out of an internal need & tool created for his own companies
• Why Sendlane? solving data delays & creating one unified, consolidated system
• Email first, then SMS & now reviews, but they're still building.. what informs how they build?
• Why UX/UI and customer service is a key focus
• The mindset of an entrepreneur that gave Jimmy the confidence to launch Sendlane and take on billion dollar companies
• Avoiding shiny object syndrome
• The problems within marketing: audience management, overcomplication & lack of being able to move forward
• What does the future hold for email and sms marketing for marketers and tech providers
• How to build a community and where email and sms come into play
• His desire to change the way the world thinks about marketing

🔗 Links 🔗

Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniel on Instagram: https://www.instagram.com/mr_daniel_james/

Jimmy on LinkedIn: https://www.linkedin.com/in/jkimsendlane/

Jimmy on Twitter: https://twitter.com/yojimmykim

Sendlane: https://www.sendlane.com/

Supercharge your team’s creative workflows with Motion.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Check it out HERE: https://tinyurl.com/motioncreative

Subscribe to the Bitesized newsletter!

Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox

.https://bitesized.beehiiv.com/subscribe

Jake Karls is co-founder & rainmaker of Mid-Day Squares, Forbes 30 under 30, EY entrepreneur of the year finalist 2024, and the only guy I’ve seen post videos of him dancing with customers & partners on LinkedIn.

Jake is the epitome of how building a personal brand, leading with authenticity and vulnerability is a powerful way brands and brand founders can connect with consumers. We dived into effective storytelling for brands, why traditional marketing no longer works and explored Jake's journey from being lost and without direction, to joining Mid-Day squares, selling over 40 Million Bars of Chocolate and the highs and lows throughout that journey.

Covered in the Episode:

• The power & importance of your mindset & self awareness.
• WTH is a rainmaker? And why do we need more of them in businesses?
• De-stigmatizing therapy.
• What led to Jake needing to make a change in his life.
• Effective storytelling for brands.
• Selling more chocolate bars than the population of Canada: what drove Mid-Day Squares success.
• The truth about entrepreneurship: how to navigate the ups and downs.
• Why traditional marketing tactics don't work.

🎧🎥

Listen on Apple: https://tinyurl.com/Bitesized-Apple

Watch on YouTube: https://tinyurl.com/Bitesized-YouTube

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.

Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, ecom and entrepreneurship insights, analysis and tips delivered straight to your inbox.

Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

Creative is the variable.

Evan Lee is now Head of Partnerships at Motion after previously leading Creative Strategy.

Motion is a creative analytics platform, so Evan is as close as anyone to seeing what works, what doesn't and how important creative is in achieving marketing success. If anyone is qualified to talk about the importance of creative, how to develop killer creative briefs, how to analyze and iterate on creative performance… it’s Evan!

This is a must listen for every brand owner, marketer, creative strategist...anyone in marketing!

Highlights from the episode:

• Creative is the Variable: With data loss, creative is the new targeting. How brands and marketers need to think differently about their creative strategy and production.
• How to structure your creative and media buying teams for the most successful results.

• How Motion helps creative strategists and media buyers with visualized and customizable reporting with easy metrics broken down by funnel stage, making it easy to understand what creative is working, what’s not and how to iterate.

• Research and personas: The creative strategy process starts with thorough research to understand the target audience and target personas.

• How to craft high converting creative: from hooks to CTAs, optimizing for Thumbstop ratio, with the help of Motion Metrics: individual creative reporting by funnel stage
• The importance of a killer creative brief, and how to develop them for maximum results.

• The creative strategy flywheel: A consistent process of research, ideation, briefing, content creation, evaluation, launch, and creative analytics forms a creative strategy flywheel for ongoing success.

• Making "ugly" modular ads: Iteration and modification of creative elements can lead to improved performance, even if the initial creative is working well. Experimenting with different thumbnails, first three seconds, CTAs, and more to optimize creative content.

• What role will AI play in enhancing various aspects of the creative strategy - without replacing human creativity and decision-making.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives: https://tinyurl.com/motioncreative

Follow Evan on LinkedIn: https://www.linkedin.com/in/evanlee14/

• Why DTC isnt a business model
• The creative strategy behind going viral
• Why he’s the face of the brand - and is it sustainable
• The importance of understanding data
• When to hire experts
• The number 1 thing that builds customer loyalty

• Ben's motivations & considerations when launching Disco
• The differences in launching a DTC brand before & after COVID/economic changes
• Considerations for entering retail as a DTC brand
• How Disco's marketing strategies have changed from launch to today
• What paid media channels to focus on & the future of channels like TikTok
• The challenges around acquiring & retaining customers in a subscription service model

• What is Web3, what are the opportunities for brands?
• Mike’s entry point to Web3 and NFTs
• The Indelible lowdown: bringing tattoo and fashion culture alive through Web2 and Web3
• Core considerations for people looking to build consumer experiences in Web3
• First mover advantages and disadvantages

Dan is Founder & CEO of Create, the first modern creatine brand, hitting a $25M run rate in 19 months.

With Create, Dan is looking to de-stigmatize and modernize creatine usage and has been able to scale the business fast based on a re-framing of the benefits, through a gummy vs the traditional powder intake, leaning heavily into a subscription model - the holy grail for CPG.

Covered in the full Episode:

• How his background in finance led to founding Create: and what it taught him about the DTC model.
• Modernizing and de-stigmatizing Creatine usage.
• Building and scaling a successful Subscription model for CPG.
• Marketing tactics used to scale the brand to $25M run rate in 19 months, without an internal team.
• How coming from a family of entrepreneurs shaped his thinking.
• The journey of expanding from DTC to Retail / omni channel.
• Product expansion and navigating FDA.
• 2024 DTC predictions.
• + much much more

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.

Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.

Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

Brand Loyalty Is DEAD

Oana is a former Marketing Director at PUMA, founder and host of The Unmtchd. Podcast and recently launched Unmtchd Brands, a brand evolution lab dedicated to helping consumer brands evolve and scale at the pace of today, specializing in brand and marketing strategy & IP / tech integration.

Oana brings a great perspective to brand marketing. How all marketing is to drive sales. How brands should be thinking about and using storytelling in their marketing & how the shifts in consumerism has has changed how brands need to be thinking about driving and fostering brand loyalty.

Oana is a wealth of brand marketing and consumer psychology knowledge, it’s a must listen episode!

Covered in the Episode:

• Career story and lessons learnt: from the world of entertainment, fashion and entrepreneurship.
• What working at Disney, Paramount, Puma taught her about brand & performance marketing.
• How brands should be thinking about influencers and creators.
• Why brand loyalty is dead. And what brands should do about it.
• The fallacy of ‘consumer first’ marketing.
• How brands can win with storytelling.
• The growth and future of Celebrity brands.
• “We don’t need more brands, we need better brands”.
• + way, way more.

🤝

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Connect with Oana on LinkedIn: https://www.linkedin.com/in/oana-leonte/

Connect with Oana on Instagram: https://www.instagram.com/oanaoleonte/

Sponsors:

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.

Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce

In the latest episode of Bitesized, I sat down with Davin Gentry is founder of Diet Starts Monday, an LA based fashion brand that emphasizes the importance of taking action today not waiting for tomorrow.

Born and raised in Kentucky, Davin’s entrepreneurial journey began with hand painting t-shirts to create unique pieces for himself due to a lack of options in his small town. Davin studied graphic design before starting his journey in the fashion industry with jewelry brand Premium Co, before launching Diet Starts Monday in 2016.

We dived into the challenges of being from a small town with big ambitions, how Davin stays connected to his roots with a focus on giving back, the trends he is seeing in the fashion industry, his entrepreneurial journey, and what it’s taught him about himself, his creative process & approach to brand building and so much more.

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.

Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.

Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

Danil is co-founder and CEO of Insense, a Creator Marketplace for sourcing and producing UGC & Branded Content Ads at scale. In this episode we dive into the evolution of influencer marketing, the rise and fall of UGC, and what the future for influencer and creator marketing looks like for brands and marketers.

Included in the episode:

• Is UGC Dead?
• The evolution of influencer marketing.
• The differences between Influencers and Creators
• How to produce the best performing influencer and creator content
• How to effectively track influencer performance
• Organic vs Paid strategies for influencers and creators
• Where does automation come into play
• What does the future of Influencer and Creator marketing look like, and how can brands and marketers stay at the forefront?

Follow Danil on LinkedIn: https://www.linkedin.com/in/danil-saliukov-467a8037/

Learn more about Insense: https://insense.pro

Follow Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Follow Daniel on Instagram: https://www.instagram.com/mr_daniel_james/

Follow Daniel on Twitter: https://twitter.com/foodog85

---------------

Motion is the world’s best performance-creative analytics tool.

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: https://tinyurl.com/motioncreative

------------------

Enjoy the podcast and want more content like this? Check out our weekly newsletter.

Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Join the list: https://bitesized.beehiiv.com/subscribe

‘Be ok making imperfect decisions!’

Dillon is Co-Founder and CEO of the better for you PB&J brand Chubby Snacks. 

Coming from a digital marketing background, Chubby Snacks came from humble beginnings; with Dillon and his co-founders making and shipping PB&J snacks from their kitchens and has grown into a truly disruptive brand in the better for you snack space.

Check Out Chubby Snacks HERE

Motion is the world’s best performance-creative analytics tool. 

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: HERE

Subscribe to the Bitesized Newsletter: HERE

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Chris Johnson, ex Common Thread Collective, Fractional CMO and currently Growth Strategist at Mint talks through Growth Marketing for e-commerce brands, where he sees opportunities for brands in 2023 and more.

• Understanding your customers: who they are & what motivates them
• Rise of 3rd party attribution after 2021 iOS data/privacy changes
• Focus shift from scale/acquisition to customer insights/retention
• The benefits of using post-purchase surveys

• Why brands should have a mobile app
• Building customer loyalty/community and acquiring customer data/behavior through app
• Most effective ways of communicating with customers through multiple channels
• Common misconceptions around building an app

"For Audio Ads, Frequency is your Friend" - Jeromy Sonne Founder & CEO of Audio Ads platform Decibel Ads breaks down:

🔈What makes a successful Audio Ad Campaign

🔈 Why Frequency is your friend

🔈 When do audio ads make sense for brands

🔈 Audio Attribution for performance marketers

https://decibelads.com/

https://www.linkedin.com/in/jeromysonne/

Barry Hott is a growth marketing consultant with over 20 years experience, top advertising voice on LinkedIn and starter of the #makeuglyads movement. I've followed Barry for some time and we share many of the same philosophies on marketing and with similar career durations we've both seen the many ecosystem shifts that have demanded brands and marketers to adapt. New platforms, the ever changing consumer, the impact data changes have had on effective online marketing, there was alot to unpack! Love the conversation, so many great takeaways, already lining up a round 2.

Episode includes:

• How to win with social media ads in 2024
• Media buying vs creative strategy
• Why media buyers shouldn't wear the finance hat
• Organic social and the role it plays in growth marketing
• The interplay between Brand & Performance marketing
• Why marketing should influence product development
• The differences for growth teams being agency side / brand side
• The ultimate conversion funnel for ecommerce growth
• Barry's 2024 predictions for content

Watch Bitesized on YouTube HERE

Follow Daniel on LinkedIn: HERE

Follow Daniel on Twitter: HERE

Follow Barry on LinkedIn: HERE

Motion is the world’s best performance-creative analytics tool.

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $40M in META ad spend in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

Start shipping more winning ads HERE

Subscribe to the Bitesized Newsletter: HERE

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Avoiding lawsuits with ecom and advertising attorney Robert Freund.

Marketing isn't all just high converting creatives, killer partnerships and driving off the chart ROI.

Perhaps the less ‘sexy’ side of marketing, but a really important part of making sure you don't fall foul to the multitude of rules and regulations that have done for many and can trip you up!

If you work in the world of digital and social media marketing, Robert has built a sizable social presence for being the go-to resource for knowing what you can, and cannot do to avoid that very event happening.

Content is shared and repurposed constantly across social media platforms and AI deep fakes are on the rise. Knowing what you can and cannot do and say is something you don't want to take a chance on.

We’ve all seen the ‘best coffee in the world’ signs outside the empty local diner. Unless substantiated, that could be a false advertising lawsuit! (please don’t try that one - you get the point).

Covered in the episode:

• How Robert started his firm - helping creators and clients keep their money!
• Growing his Instagram to be the ‘go to’ legal voice for ecommerce and social media advertising
• Common themes of litigation in business
• Hierarchy of policies - FTV vs policies from platform / service providers
• Do you have the rights? Know the rules and regulations around content sharing and repurposing.
• The most outrageous lawsuits Robert's seen and worked on
• How to stay compliant without the legal bills
• AI and what the future of policies might look like around it
• And loads more…

Connect with Robert on Instagram

Connect with Robert on Twitter

Supercharge your team’s creative workflows with Motion.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.

Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Check it out HERE

Subscribe to the Bitesized newsletter: Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox.

Join hundreds of other Marketers by joining the list HERE

• Caleb's career journey to the moment that started Haven Athletic
• Challenges the company faced from early days of starting the business to now
• The power of networking & not giving up
• Haven's approach to marketing & how they're thinking about product development
• Benefits of starting out in DTC vs. retail
• Havens approach to marketing for growth stage e-com brands

• How being a fan of the LA Clippers & not fitting into the ways of traditional schooling led Taylor into his entrepreneur journey
• From finance and a corporate internship to starting his entrepreneurial journey
• What it is to be "sensory sensitive" to clothing
• Going from 5K to 130K followers on LInkedIn & how that growth helped scale Feat
• The importance of building trust within your audience
• The impact iOS14 had on Feat - from flying to surviving
• Half naked billboards throughout LA: what drives his marketing philosophies
• Separating yourself from your business to protect your mental health
• The importance of energy & tone as a leader
• How transparency attracts the right kind of people in your life
• Leaning into your uniqueness

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

“The state of B2B marketing is fundamentally broken”

Recently named Forbes 30 under 30 Adrian Alfieri, Founder and CEO of Verbatim is changing the game in B2B Content Engines. From VC to starting Verbatim, a company helping companies create content engines to generate demand, with clients including Novel, Parker, Open Store and more.

What is content marketing?

Why does your company need to care?

How does effective content marketing drive leads and customer acquisition?

We covered all of this and more in this episode with Adrian who, with Verbatim, is looking to fix the issue.

Covered in the episode:

• What is a content engine and why do companies need them?
• From VC to Entrepreneur: Adrians journey
• The origins of Verbatim: based on demand and market opportunity
• The cost difference in having in-house marking vs working with an agency
• The pillars of an effective content engine
• The importance of tailoring content to the corresponding distribution channel
• Taking Verbatim from freelance work to a fully fledged agency
• Entrepreneurship: the good, the bad, the ugly
• Much more!

Follow Adrian on LinkedIn

Learn more about Verbatim

--------------------

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.

Want to get better creative performance, drive more profitable ad spend and arm your team with the most powerful creative reporting possible? Check out Motion.

Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Supercharge your creative performance and team workflows HERE

---------------------

Join hundreds of brand founders, ecommerce operators and growth marketers getting weekly analysis, insights and actionable tips you can apply to your business today with my weekly Bitesized newsletter.

Join the list HERE

In the first of the NEW in-person 'Extra Bite' formats of Bitesized Podcast I had the pleasure of taking to Ross Mackay - founder of Daring Foods, Co-Founder Cadence & one of the most inspirational founders I've met.

The episode is packed full of insight into Ross entrepreneurial journey. I was inspired and motivated talking to him about his approach to business, entrepreneurship, fitness, leadership & for anyone starting or even like me, some way down the path of building teams and companies, it's a must listen.

Episode Includes:

- Moving to the US from Scotland fueled by a dream

- Starting his first company in a competitive, nascent space

- Raising Capital

- Building a brand and a community

- The 'new era' of entrepreneurship - the anti hustle culture

- The highs and lows of entrepreneurship and how he's navigated his way through it

- The role fitness plays in his life and how it supports his business ventures

+ so so much more

Ross has also just launched his new hydration brand, Cadence, with George Heaton, founder of fashion brand Represent - learn more here: https://lnkd.in/g6PcHgM6

Follow Ross on Instagram: HERE

Follow Ross on YouTube: HERE

Follow Daniel on LinkedIn: HERE

Follow Daniel on Instagram: HERE

Subscribe to the Bitesized Newsletter: https://bitesized.beehiiv.com/subscribe

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

This week’s guest is Noah Tucker, founder and CEO of Social Snowball, an affiliate & referral marketing platform for eCommerce. Their modern and automated affiliate programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Javy Coffee.

Covered in the Episode:

• Noah’s entrepreneurial journey and what sparked Noah to build Social Snowball, catered to DTC and eCommerce brands
• The ‘murky’ world of affiliate marketing, and how its evolved over time to what Noah calls ‘modern affiliates’
• The different types of Affiliates, from influencers, creators, customers and more
• Turning customers into Affiliates
• The power of owning your affiliate customer acquisition channel
• Using performance incentives to drive effective affiliate partnerships
• How to win with affiliate marketing, from discovery, content to affiliate agreements
• The Do’s and Don’ts of building a revenue driving affiliate and referral program

It's an affiliate 101 master class on how to set up, scale and drive revenue for your brand through affiliate marketing.

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.

Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.

Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

Dave Rekuc is President of skincare brand Bambu Earth, and a 15 year veteran in e-commerce, initially starting by helping his dad sell backpacks online in 2007. Bit by the concept of modeling out the math behind marketing, it kickstarted Dave’s journey that saw him lead marketing at several companies both agency side and brand side.

Bambu Earth is a primarily DTC natural skincare brand & Dave gave incredible, detailed insight into what it takes to scale brands from sub $100k in annual revenue and how whats needed to scale a brand changes as you move through the gears of growth.

It’s a consumer mindset, tactical marketing heavy episode, that goes into great detail on how Dave has helped scale Bambu to 8-figures, with many lessons and takeaways that other brand founders and marketers can apply to their business.

Covered in the Episode:

• Tactics used to scale Bambu Earth to an 8-figure brand
• Why working at agencies gives you a leg-up to work at brands later in your career
• Marketing advice for brands at different levels of scale
• Selling benefits vs features (is it that black and white?)
• How to have fewer competitors as a brand and battle a transient consumer mindset, especially within beauty.
• When it's time to diversify your marketing channels
• Fixed costs vs distribution: e-commerce brand financials 101
• How to get consumers to purchase products at higher price points
• His take on authentic customer reviews and market research
• CGC vs UGC content (and AGC!)
• Aligning funnels to different products and how that led to growth for Bambu
• Bambu Earth's digital marketing strategy for the next 2-3 years

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, e-com and entrepreneurship insights, analysis with actionable takeaways you can apply today.

Read by over 2,000+ Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

This week I was joined by Aaron Spivak, Co-Founder and CEO of sleep improvement company Hush: selling what’s now considered to be the world’s most popular and reviewed weighted blanket. Highlights:

• The journey from starting a business with his family at 18, to selling his first products online, to launching Hush
• Innovation through Iteration: Aarons thesis to making products that exist, better, and servicing demand.
• Why weighted blankets? How Hush came to life through market and product research
• Hyper growth lessons, what took Hush from $900k to $10M in 12 months and $48M in 48 months
• Effective marketing for DTC and Omni Channel growth
• The misconceptions of entrepreneurship and selling a company
• The importance of choosing the right partners and investors; what to look out for
• Remote, hybrid, in-office: why Hush is fully in person
• What the future holds for Aaron and Hush

🔗 Links 🔗

Daniels LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniels Instagram: https://www.instagram.com/mr_daniel_james/

Aarons linkedin: https://www.linkedin.com/in/aaron-spivak-hushblankets/

Aarons Instagram: https://www.instagram.com/aaron.spivak/

Hush: https://hushblankets.com/

Supercharge your team’s creative workflows with Motion. "Since signing up to Motion, we have not only saved our creative and media buyers at least 2 days of manual work, we are able to analyze and iterate on creatives through easily digestible, visual creative reporting. It's been a game changer.

"Subscribe to my newsletter! Weekly growth marketing, e-commerce and entrepreneurship insights delivered straight to your inbox >>>> https://bitesized.beehiiv.com/subscribe

🗝 Related Keywords 🗝

Marketing, growth marketing, performance marketing, ecommerce, direct to consumer, DTC, data driven marketing, social media, social media marketing, branding, brand building, digital marketing, tech, tech news, founder, entrepreneur, customer acquisition, email marketing, influencer marketing, creator economy, seo, paid media, facebook ads, tiktok, tiktok ads, google, google ads, search engine optimization, omni channel, omni channel marketing, tips, trends, business, attribution, ios14, creative, creative production, creativity, content, content creator, content production, twitter, X, facebook, instagram, algorithm, activations, brand marketing, website development, conversion rate optimization, cro, roas, video, viral, viral marketing, ai, augmented reality.

What do Depop, Deliveroo and Nude all have in common?Yoann Pavy.Yoann is currently CMO at Nude, a fintech app that helps people start building their first home deposit.Prior to Nude, Yoann was head of paid social at Deliveroo (one of Europe's fastest growing startups!) and Head of Growth at Depop, overseeing the global remit for digital marketing across brand awareness, acquisition and retention.One thing really stood out to me in our conversation: simplicity. Growth marketing is complex, especially at scale. Avoiding unnecessary complexity is a theme that ran throughout the conversion.

Highlights:

• What sparked the career change from engineer to media buyer
• Marketing fulfilled both his analytical brain & creative side
• App marketing vs ecomm marketing & how to customize your approach
• The evolution of a CMO
• The challenges, and opportunities, of bringing brand & performance marketing teams together
• What he does first to develop a businesses growth strategy
• How to find and hire great marketing talent
• The myth of channel diversification
• The three things needed to drive great conversion rates
• Why he started his podcast "In Growth We Trust"

🔗 Links 🔗

Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniel on Instagram: https://www.instagram.com/mr_daniel_james/

Yoann on LinkedIn: https://www.linkedin.com/in/yoannpavy/

Yoann on Twitter: https://twitter.com/yoannpavy

Supercharge your team’s creative workflows with MOTION

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Check it out HERESubscribe to the Bitesized newsletter!

Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox

.JOIN THE LIST

The United States is grappling with a mental health crisis.

According to the National Institute of Mental Health (NIMH), approximately one in five adults in the U.S. experiences mental illness in a given year, translating to over 51 million people.

The prevalence of major depressive episodes among adults has risen steadily, with the Substance Abuse and Mental Health Services Administration (SAMHSA) reporting a 17% increase from 2019 to 2020 alone.

These statistics underscore the growing urgency to address mental health concerns on a national scale.

As demand for mental health services surges, there is a pressing need for comprehensive and accessible mental health resources, as well as destigmatization efforts to encourage individuals to seek help without fear of judgment.

Leon Mueller is CEO and Co-founder of Bloom, an app that teaches you to be your own therapist with self-guided video classes that help you learn and practice therapy tools & techniques designed by leading therapists with a mission to help 1 billion people improve their mental health.

Covered in the episode:

• Leon’s journey from moving to America, learning graphic design and launching Bloom
• What motivated Leon to get into the mental health space
• A billion people suffer from mental health issues but can't afford or can't find a therapist
• Why and how CBT (Cognitive behavioral therapy) was a game-changer for starting Bloom
• How Bloom is making therapy accessible, on their quest to help 1 billion people improve their mental health
• The destigmatization of mental health.
• How Bloom became When to raise capital and what to do with that money
• The most effective marketing strategies used to grow Bloom
• The importance of listening to your consumers and nurturing them to keep them coming back
• Why your consumers experience is everything
• How Bloom is incorporating AI into their app and how Leon sees AI changing in the future+ much more.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives: CLICK HERE

Subscribe to our newsletter read by hundreds of entrepreneurs, brand builders and marketers: CLICK HERE

#BrandBuilding #MarketingStrategies #MentalHealthAwareness #Businessmindset #Creators #Marketing #EntrepreneurLife #MarketingTips #BrandSuccess #MindfulMarketing #WellnessInBusiness #BusinessLeadership #PersonalDevelopment #MarketingMindset #BrandStrategy #SelfCareInBusiness #DigitalMarketing #HealthyEntrepreneur #BusinessWellbeing #MarketingInsights #EmotionalWellness #BrandIdentity

Online advertising for offline sales presents a challenge for many brands / marketers: how do you measure it?

What cant be denied though is the part digital and social media play in consumer discovery.

For CPG brands, outside of in-store marketing efforts, social media is a key part of growing awareness and driving in-store sales.

Nick Guillen , co-founder of TRUFF Sauce dives into how growing the brand online first, how it helped superpower their retail expansion, how they measure online to offline and LOADS more in this episode.

A must listen for every CPG brand marketer.

Motion is the world’s best performance-creative analytics tool. 

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: HERE

Subscribe to the Bitesized Newsletter: HERE

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Collin is the founder and CEO of Llovesick, an LA based fashion brand that’s bringing meaning to brand building. We dived into Collins youth in Ohio, how losing his way in life & chasing money doing medical sales ultimately led him to starting the brand.

Covered in the Episode:

• Finding his purpose: from medical sales to founding the brand with personal meaning: "I don't know if it's gonna make me money, but I think it's gonna make me happy."
• The meaning behind the name "Llovesick" and what’s with the L's?.
• Getting product on MBA, NFL, UFC stars as a launchpad for the brand.
• How he leant into Gorilla marketing and social media, lessons from Jerry Lorenzo & the power of word of mouth marketing.
• The marketing tactics and focus on content marketing used to drive rapid growth.
• Advice if you are feeling stuck in a job or career you have no passion for.
• How social media has skewed what ‘success’ truly means.
• Collin's advice to people wanting or in early stages of starting a brand.
• Why he believes entrepreneurship is a blessing and a curse.
• How he deals with failure: "Discipline gets you through anything."

🤝

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Check out Llovesick: https://llovesick.com

Connect with Collin on Instagram: https://www.instagram.com/collinmcmannis

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.

Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce

Subscribe to the Bitesized Newsletter 📧

Growth marketing, ecommerce and entrepreneurship insights & tips delivered straight to your inbox with actionable takeaways you can apply today.

Join here: bitesized.beehiiv.com/subscribe

'Creative is your targeting'.... but why?

It's not just because of data loss.

Platforms are feeding you content, relevant to your interests.

If its not immediately compelling and relevant, 'your ads are TOAST'

Its not just about attention, its about RELEVANT attention.

Barry Hott and I talk through how to win with advertising on social platforms in 2024.

Listen to the full episode: HERE

Need help understanding your ad performance? MOTION is the only platform that breaks down your ad creative performance, by funnel stage in customizable and easy to interpret reporting. It's helped my agency ship thousands of winning ads across over $40M in Social Ad Spend in the last 12 months.

Check it out and get a free demo HERE

‘Be ok making imperfect decisions!’

Dillon is Co-Founder and CEO of the better for you PB&J brand Chubby Snacks.

Coming from a digital marketing background, Chubby Snacks came from humble beginnings; with Dillon and his co-founders making and shipping PB&J snacks from their kitchens and has grown into a truly disruptive brand in the better for you snack space.

I’ve known Dillon for a decade, first meeting at Golds Gym in Venice & connecting over our passion for fitness, digital marketing & actually working together for a brief time.

Dillon talks through his digital background and transition to brand founder, the challenges of building a CPG brand, fundraising, why PBJ, and the ups and downs of being an entrepreneur.

Included in the episode:

• From digital marketer to brand founder: the differences between service based and product based businesses
• Why PB&J snacks? The opportunity he saw to disrupt the major players in the space
• Advice for people trying to get into CPG
• The importance for surrounding yourself with smart people
• Raising $50 - $100k per month: the world of fundraising
• Separating yourself from the success of your business
• Using agencies for marketing vs. hiring an in-house person
• The opportunity within brand partnerships
• How to build loyalty with your customers
• Being ok with making imperfect decisions
• The importance of being vulnerable and having someone to talk to when things are tough
• Much much more

Follow Dillon on LinkedIn: https://www.linkedin.com/in/dillon-ceglio/

Fill your cupboards with Chubby Snacks: https://www.chubbysnacks.co/

Follow Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniel on Twitter: https://twitter.com/foodog85

Subscribe to the Bitesized Newsletter: https://bitesized.beehiiv.com/subscribe

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Ship more winning Ads with Motion

Motion is the world’s best performance-creative analytics tool.

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale hundreds of winning ads to scale our brands. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: https://tinyurl.com/motioncreative

Aaron Nosbisch, serial entrepreneur and the founder of Brez, a microdosed herbal social tonic brand, shares his groundbreaking journey in the beverage industry. We explore how his innovative mindset helped him navigate complex advertising landscapes and disrupt traditional alcohol markets with plant-based, functional beverages.

Covered in the Episode:

- Aaron’s early career in e-commerce and influencer marketing from the MySpace era.

- Founding Luycd and overcoming challenges in cannabis advertising.

- The creation and rapid success of Brez, with revenue growth from $2.5M to $25M in just over a year.

- Why breaking industry norms leads to outsized returns.

- Strategies for advertising cannabis and CBD products in a restrictive environment.

- The concept of "functional drinking" as a healthier alternative to alcohol.

- How Brez aims to create positive, social experiences without the downsides of alcohol.

- The challenges and opportunities in launching a brand in an emerging market.

- Aaron’s approach to innovation: following the rules creatively and building on top of them.

- Insights on the future of alcohol alternatives and the potential for disruption.

- Aaron’s views on consumer behavior and the evolving perceptions around alcohol.

+ So much more!

🤝

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Connect with Daniel on Twitter: https://x.com/foodog85

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.

Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce

Evan Lee breaks down the 7-step process for creating more winning Ads.

Motion is the world’s best performance-creative analytics tool. 

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: HERE

Subscribe to the Bitesized Newsletter: HERE

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

In this episode of Bitesized I sat down with Will Nitze, founder and CEO of IQ Bar, the #1 brain + body nutrition company!

We discussed:

• Will’s thoughts on 'building in public'

• Is DTC a business model or a channel?

• How to think through true omnichannel scaling and how to measure success?

• IQ Bars biggest marketing ROI

• How brands should be thinking about customer loyalty

Connect with Will on LinkedIn

Learn more about IQ Bar

Keep in touch with Daniel on LinkedIn

The truth about entrepreneurship!

Jess is founder and CEO at Longplay, a retention and lifecycle marketing agency and Backbone, an email strategy and automation tool for e-commerce brands. Had such a blast having Jess on the pod, and loved the honesty with which she spoke about entrepreneurship as well as getting super tactical on how brands should be thinking about retention and lifecycle marketing for the now. If you are an entrepreneur, a retention or lifecycle marketer, building SaaS, you will want to listen to this episode.

Covered in the Episode:

• From running an agency to launching a software company - Jess’s entrepreneurial journey
• The emotional hurdles with running a service based company
• The importance of separating your identity from your business
• Jess's key learnings on hiring, operations, scaling
• From start up to scaling - how to navigate the seasons of business growth
• A 101 on Retention Marketing for DTC brands - and what so many get wrong!
• The importance of understanding consumer psychology to be the best marketer
• What companies should be focused on at different stages of scale
• Jess's take on using platforms to support retention marketing and how that changes at different levels of scale
• + much much more

Full Episode is available NOW on Spotify, Apple and YouTube.

If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!

🤝

Connect with Daniel on LinkedIn: linkedin.com/in/danieljamesgraham/

Connect with Daniel on Twitter: https://x.com/foodog85

Connect with Jess on LinkedIn: www.linkedin.com/in/jesschann/

Connect with Jess on Twitter: x.com/jjesschan

🎧🎥

Listen on Apple: tinyurl.com/Bitesized-Apple

Watch on YouTube: tinyurl.com/Bitesized-YouTube

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: tinyurl.com/motioncreative

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, e-commerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.

Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

Have feedback? Send me an email: daniel@bitesizedpod.com

‘Chop wood, Carry water’

Charles is founder and CEO of Humantra, on a mission to bring effective electrolytes and hydration to the masses.

Charles used a quote that I absolutely loved: ‘Chop wood, Carry water’

The natural highs and lows of any entrepreneur can be extremely taxing on your health and so often people associate happiness with a destination. Loved how Charles uses this quote as a framework to stay focussed on your daily inputs and enjoy the journey.

Not only is Charles building an exceptional business and brand with Humantra: his philosophies in doing so are great takeaways and reminders for any entrepreneur at any stage of their journey.

Really appreciate the level of candor throughout the episode.

Highlights from the episode:

• Charlie's journey from law to the corporate to entrepreneurship
• Why passion for what you’re building is imperative
• Demystifying hydration… its more than just water
• Living and building in Dubai
• Biggest lessons come from failures: how he used failures to ultimately succeed
• How to hire effectively to support business growth
• The positives of getting VC funding & the hurdles, both professionally & personally, it takes to start a business
• The marketing formula used to gain market share for Humantra
• Starting in ecomm & how that's great for brand story building
• Why every brand should be listening to consumers, knowing what they want & being authentic
• How Humantra's collab with Represent came to be
• 4am workouts and not breaking commitments to yourself. How to build discipline
• What's next for Humantra and thinking how he can keep doing "cool shit with cool people"

If you found value in the episode, please like, subscribe and leave a comment!

🔗 Links 🔗

Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniel on Instagram: https://www.instagram.com/mr_daniel_james/

Charlie on Twitter: https://twitter.com/charleswr1ght

Humantra: https://gethumantra.com/

Supercharge your team’s creative workflows with Motion.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Check it out HERE

Subscribe to the Bitesized newsletter! Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox

.https://bitesized.beehiiv.com/subscribe

• Influencers & Creators - whats the difference?
• What makes a great performing piece of UGC Ad content?
• How to set yourself up for success?
• Tips for creators

What has the rise of the creator conomy meant for creators, consumers and brands?

Former Puma Marketing Director and founder of Unmtchd.Brands, Oana Leonte gives her take.

If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!

🤝

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Connect with Daniel on Twitter: https://x.com/foodog85

Connect with Oana on LinkedIn: https://www.linkedin.com/in/oana-leonte/

Connect with Oana on Instagram: https://www.instagram.com/oanaoleonte/

🎧🎥

Listen on Spotify: https://tinyurl.com/Bitesized-Spotify

Listen on Apple: https://tinyurl.com/Bitesized-Apple

Watch on YouTube: https://tinyurl.com/Bitesized-YouTube

Follow on Instagram: https://tinyurl.com/Bitesized-Instagram

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Vetted Creators to upscale your Paid Social 🤝

Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators.

Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer.

Learn more at https://tinyurl.com/InsensePro

Convert more traffic with Post-Click Optimization 📈

FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience.

Learn more at https://tinyurl.com/fermatcommerce