Becoming Preferred (Michael Vickers)
Explorez tous les épisodes de Becoming Preferred
| Date | Titre | Durée | |
|---|---|---|---|
| 14 Nov 2022 | Steve Hillis – Empower Your Team to Exceed Sales Goals and Maximize Profitability | 00:34:42 | |
SEASON: 1 EPISODE: 30 Episode Overview: If you're looking for ways to empower your sales and service teams to exceed goals, develop a positive mindset, maximize their effectiveness and hold them accountable for their productivity, you're going to enjoy my conversation with coach, trainer, and personal leadership expert, Steve Hillis. Guest Bio: Steve is a dedicated business professional specializing in business coaching and sales strategy development. He has been a driving force behind sales increases for Fortune 500 companies since 1980. His early beginnings began with building a commercial flooring company called Metro Flooring Companies. Then leading the marketing for Tandus in the Healthcare market, working for Mohawk Commercial Group as Sr. VP of Marketing and then a business turnaround at Durkan Hospitality. Steve led a major business turn-around for Beaulieu Commercial Flooring and has consulted with over 25 firms. Steve is today leading the Empower Partners team of professional coaches, trainers, recruiters and consultants. Resource Links:
Insight Gold Timestamps: 04:39 Servant leadership 07:44 Our mind is not our friend… 08:19 Motivational accountability 13:14 Breaking belief barriers 17:43 Barriers for empowering a team 21:10 Empower your salesperson to build relationships and 23:16 Moving them from a bureaucracy to empowerment 25:31 Manufacturing a better bottom line 27:02 Companies get caught up in selling on price 28:30 Superior customer service 29:01 CARE - Customers Are Really Everything Connect Socially: LinkedIn: https://www.linkedin.com/in/steve-hillis-a3241422/ Twitter: https://twitter.com/ShillisSteve Email: rshillis123@gmail.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Personal Branding: Maximize Your Social Media with Joe Whitbread! | |||
| 27 Feb 2023 | Scott Channell – Sell the Meeting | 00:36:05 | |
SEASON: 2 EPISODE: 9 Episode Overview: Need more ideal clients? Want to set more discovery calls and sales appointments? Want to overcome your resistance to cold calling and create a predictable sales machine that gets you more high value conversations and clients? Then you're going to enjoy my conversation with author, speaker, and consultant, Scott Channell. Guest Bio: Scott Channell is one of the country's top B2B script writers and appointment setting lead generation pros. Before he started teaching others to "Sell the Meeting," he did it. Smiled and dialed his way to set 2,000+ C-Level sales appointments in diverse industries. Today he advises and guides companies that wish to lift their B2B lead generation capabilities to new heights. Check out his three books on this topic found on Amazon, including his opus on the topic, Sell The Meeting. Resource Links:
Insight Gold Timestamps: 06:00 Love the result that you get when you do it right 07:10 Frameworks 12:18 Be confident 15:07 People are afraid to hear ‘no’ 17:09 Don't spend time and money with people who are not going to buy 19:40 If you're working the right system…. 23:13 The most important thing that people can do is be consistent 24:28 What are the biggest mistakes people make? 26:19 They call the wrong people 28:46 The 3 cycles of 3 30:24 Focus on probabilities, not possibilities 30:45 Marketing is the act of assessing the probability of human behavior. 32:20 You have to be perceived as something better than they'd find in a Google search Connect Socially: LinkedIn: https://www.linkedin.com/in/scottchannell1/ Schedule appointment: https://calendly.com/scott-channell Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Clarify Your Message and Grow Your Business with Francis Jones! | |||
| 20 Jun 2022 | Sophia Falke – Embracing Greatness, Living the Life You Love! | 00:29:42 | |
SEASON 1: EPISODE: 9 Episode Overview: Are you ready to live the life you love? What is your passion… really? What do you love? What are your goals? Do you feel stuck or frustrated with a job, relationship, or other life situation? Then this episode is for you. Embracing Greatness takes the lid off previously held beliefs you have about yourself and the world around you. The process revealed in this episode helps you uncover the special contributions you’re meant to make in the world and action steps toward them. Get ready to transform your life – your relationships, emotional and physical health, financial freedom, happiness, business and creative expression. Join me now for my conversation with professional and personal development expert, speaker, and best selling author, Sophia Falke. Guest Bio: Sophia is an experienced coach, seminar leader, trainer, and motivational speaker. Sophia has a Masters in Industrial and Labor Relations and a Bachelors in English Education. Sophia received her coaching certification through the International Coach Federation authorized training center the Academy for Coaching Excellence in Sacramento, CA. Her style is personable and straightforward. Her comfortable approach brings a sense of spaciousness to any coaching or seminar interaction whether it is a corporate function, professional exposition, or a one-on-one situation. Resource Links:
Insight Gold Timestamps: 07:09 We all have the same needs 08:46 What would you love? 10:25 Identifying negative self talk 13:06 Imagine yourself in three years 17:14 Celebrate tiny wins and triumphs 18:11 Take the leap of faith 22:49 The SWOT Analysis Connect Socially: LinkedIn: https://www.linkedin.com/in/sophiafalke/ Facebook: https://www.facebook.com/profile.php?id=100057512795429 Twitter: https://twitter.com/SophiaFalke Email: Sophia@EmbracingGreatness.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Discover the Return on Investment of Kindness (ROI) with Linda Cohen! | |||
| 26 Dec 2022 | Becoming Preferred Season 1 Recap | 00:07:37 | |
SEASON: 1 EPISODE: 36 The Becoming Preferred Podcast is all about helping you authentically differentiate yourself and stand out in a congested marketplace. Whether you are a business professional, an entrepreneur, a business owner, or just want to enhance your understanding, our goal is to expose you to subject matter experts that are active practitioners in their field and share insights that, if applied, can positively impact your life. We have just finished our first season and we want to thank our guests for generously sharing their insights, and we thank you for listening and supporting the podcast. Our goal with each episode is to deliver insights, strategies and tactics that will give you an edge and help you authentically differentiate yourself in a competitive marketplace. Episode #1: Eliot Hoppe – Body Language: Decoding Non-Verbal Communication Remotely Episode #2: Jim Cathcart – How to Develop a Pro Mindset Episode #3: Michelle Dickinson – Mental Health in the Workplace Episode #4: Kit Welchlin – Connecting and Communicating in a Multi-Generational Workplace Episode #5: Randy Pennington – There is no more new normal. There is only a new Next! Episode #6: Alan Black – SPARK UP Your Creative Thinking and Creativeness at Work Episode #7: Billy Arcement – Respect, Relationships & Culture with the Candid Cajun Episode #8: Larry Stevenson – Teamwork Makes the Dream Work Episode #9: Sophia Falke – Embracing Greatness, Living the Life You Love! Episode #10: Linda Cohen – Discover the Return on Investment of Kindness (ROI) Episode #11: Teddy Burriss – Building a Relevant and Meaningful LinkedIn Network Episode #12: Jess Tiffany – Strategically Grow Your LinkedIn Business Connections Episode #13: Cathy Fyock – Your Book Is Your Best Business... | |||
| 01 Aug 2022 | Kathi Kulesza – Leading with Assertive Confidence | 00:38:25 | |
SEASON: 1 EPISODE: 15 Episode Overview: The leaders and organizations who are emerging from the pandemic successfully have prepared for an uncertain future and have the confidence to overcome any challenge or obstacle in their path. Covid is the Great Reset. You can leverage the Covid Reset to drive your business forward, redefine your vision and outperform your competition. To help us navigate the new normal, our guest Kathi Kulesza will share her insights and strategies to inspire confident apology free leadership for your business or organization. Join me now with my conversation with leadership expert, author, speaker & coach Kathi Kulesza! Guest Bio: Kathi uses her experience in the hospitality industry where she spent three decades in management, training, customer service, loyalty, marketing, and executive leadership, to inspire her clients and audiences to get out of their own way and lead with assertive confidence. Kathi has a Bachelors in Hotel Administration from UNLV, and she is a certified coach. Kathi has shared life-changing lessons with up-and-coming leaders at 500 plus in-person and virtual events. She understands the challenges you and your team face as you attempt to obtain a sense of normalcy and can help you navigate these uncertain times. Kathi’s unique approach will ensure your team will gain a renewed confidence in themselves and have an achievable action plan that will both stretch them and leverage their strengths. Resource Links:
Insight Gold Timestamps: 09:53 Confidence comes from one of two places 15:00 Women in the workplace and in leadership have made all leaders better 19:02 The definition of assertiveness 22:26 Be an apology free leader.....Shut up and listen 26:23 Do an inventory of all of your successes, skills and abilities 27:34 The Victory file 28:23 Acknowledging yourself daily and I Am Statements 30:25 I Am statement for entrepreneurs 33:00 Pushing through the fear 34:34 Failure is on the journey to success Connect Socially: LinkedIn: https://www.linkedin.com/in/kkulesza/ Facebook: https://www.facebook.com/kathispeaks Twitter: https://twitter.com/kathispeaks YouTube: https://www.youtube.com/c/KathiKulesza Instagram: https://www.instagram.com/kathikuleszaspeaks Email: kathi@kathispeaks.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Secrets to Small Business Success and Profitability with Cliff Quicksell! | |||
| 01 Jul 2024 | Jarrod Lopiccolo – Mastering Marketing – Strategy & Insights | 00:38:13 | |
SEASON: 4 EPISODE: 5 Episode Overview: Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace. Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as we dive into the dynamic world of marketing. Join me now for my conversation with marketing expert, Jarrod Lopiccolo. Guest Bio: With one foot firmly in Reno and the other across the pond at our Bristol, UK office, Jarrod’s globetrotting nature has led him to make meaningful connections with people all over the world. His attention to listening first lets him learn what makes people tick and, admittedly, helps him harness the insights to propel Noble’s success. Over the last two decades Jarrod has grown a creative digital performance marketing agency from a single-laptop endeavor to an international company. To date, Noble partnered with brands like Visit Lake Tahoe, Santa Monica, Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa, Google and more. His passion for creating beautiful human experiences (and his architectural background) have helped Noble translate the best of the real world into virtual architecture. A mentor, father, husband and visionary, Jarrod has held leadership roles with several non-profit and public-private initiatives in Nevada. He previously served as Co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine’s Business Owners Council, was a board member for Northern Nevada Development Authority (NNDA) and an advisory board member for the Nevada Center for Entrepreneurship & Technology (NCET). He’s taken the stage around the world at Destinations International’s Annual Convention, Social Media Week Bristol, eTourism, DMA West, University of Nevada – Reno, University of Nevada – Las Vegas and Truckee Meadows Community College, just to name a few. Outside of his office in Reno, Nevada, Jarrod likes to keep his hands busy. He prides himself on being an early adopter, trying any interesting technology that comes on the scene and attending CES in Vegas just for the fun of seeing into the future (and how it can be applied to digital marketing, of course). His passion for photography has led him to new horizons–Iceland, in the near future–and led him to form a group for agency photogs throughout the country. Resource Links:
Insight Gold Timestamps: 03:56 The example we use is Starbucks 06:15 We've got so much content that we're digesting on a daily basis 07:15 One particular example comes to mind 08:54 It starts with Think, Make, Market, and then finally ends with Measure 10:05 It's really important not to throw all of your money into one channel 12:41 At the end of the day, you're going to need to measure 15:10 We have to still do almost all the things we were doing 20 years ago, but we have to do more now 17:10 It's so hard to get our brand in front of consumers today because there are so many distractions 22:38 For the majority of us, where we no longer are selling local 25:05 Our mantra is: Let's be better every day! 27:17 One of the areas of focus that you... | |||
| 12 Aug 2024 | Dr Kristina Wachter – Creating Cross Culture Connections | 00:40:03 | |
SEASON: 4 EPISODE: 11 Episode Overview: Traveling for work or pleasure? Are you getting transferred or expanding your business to a different country? In our borderless economy, cultivating cultural fluency expands your potential by fostering trusting relationships globally. My guest today equips individuals and teams with the skills to forge meaningful connections across cultures, driving change and sustainable growth. With her proven methodology, she spins cultural obstacles into a competitive advantage. Join me now for a conversation with author, speaker, and consultant, Dr. Kristina Wachter. Guest Bio: Dr. Kristina Wachter is a cross-cultural communications strategist and global educator who helps organizations unlock sustainable success through cultural agility. Her proprietary Culture SPIN Method, backed by years of academic research and on-site experience across continents, provides a riveting, hands-on approach to building the vital skills needed to navigate cultural diversity. In our borderless economy, Wachter demonstrates how cultivating cultural fluency expands an organization's potential by fostering trusting relationships worldwide. Her expertise equips individuals and teams with the skills to forge meaningful connections across cultures, driving change and sustainable global growth. With her proven methodology, she spins cultural obstacles into competitive advantages. Dr. Wachter draws from her extensive experience as an award-winning professor, best-selling author, keynote speaker and CEO of Cross Culture Connections. Her real-world insights ensure organizations gain the confidence to capitalize on the opportunities presented by cultural diversity. Resource Links:
Insight Gold Timestamps: 03:01 Everyone has associated business and humanities with an oxymoron 04:30 You have to understand the humanities in order to fully understand the way that business runs today 06:00 When I went to Paris, quite a few years ago, I did a little experiment 06:27 I was acting from a starting point of respect 09:33 I'm curious about your take on the globalization 10:56 It does not mean that we aren't working globally 11:32 I call it cultural humility 12:19 Once you find the commonality, the law of reciprocity kicks in 14:18 50% of all international business ventures fail 16:55 This is where I think business needs to override politics 18:05 I think it's an EQ issue 19:53 So, let's talk about your book, | |||
| 12 Dec 2022 | Roy De Medeiros – Creating Breakthrough Sales Growth | 00:36:07 | |
SEASON: 1 EPISODE: 34 Episode Overview: Looking to build a high performance sales team? Have a product or service to promote? Want to recession proof your business? If you envision productive new growth for your organization in a challenging marketplace, you're going to enjoy my conversation with Roy De Medeiros. Guest Bio: Roy is the Founder of Fulkrem Management Group and has experience in building and directing elite customer-focused sales and account management teams, leading to the identification and capitalization of profitable growth opportunities in any industry, with extensive successes in developing and executing comprehensive customer and learning strategies. Roy offers proven understanding of the decision-making processes along with a track record of success in complex solutions selling to C-level customers. Roy brings a nuanced comprehension of channel management strategy, combined with a demonstrable capacity to mount a strategic response to aggressive competition. Talent in coaching, mentoring, and elevating teams to elite-level performance, harnessing challenges to the status quo to bring about positive, mission critical change. Possesses specialized expertise in pinpointing and mitigating gaps in strategy, training, and operational process, reinforced with considerable skill in leveraging performance metrics, sales optimization, and marketing tools to achieve and maintain a competitive advantage with respect to sales, revenue, and market share. When Roy is not working, he enjoys the outdoors, hiking, camping, skiing, traveling and spending time with family, friends and his family’s rescue dogs. Resource Links: Insight Gold Timestamps: 04:50 88% of companies struggle with sales strategy 06:51 It's really important for businesses to put together plans 09:46 Are the products and services adapting to the marketplace today 11:47 RFPs 12:58 Comes down to structure 17:21 This new generation changes quite quickly 23:48 It comes down to trust 32:03 Three key areas…. Connect Socially: LinkedIn: https://www.linkedin.com/in/roy-de-medeiros-aaa00563/ Twitter: https://twitter.com/DemedeirosRoy Email: roy_demedeiros@fulkremgroup.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ | |||
| 08 Jan 2024 | Ron Karr – The Velocity Mindset | 00:37:38 | |
SEASON: 3 EPISODE: 16 Episode Overview: Today’s marketplace is crowded and chaotic. Differentiating yourself and your organization in a sea of sameness can be challenging. If you are looking for innovative and practical strategies to create more value and opportunities while shortening your sales cycle, then you are going to enjoy my conversation with author, speaker and coach, Ron Karr. Guest Bio: Ron Karr's methodology, the Velocity Mindset®, provides sales teams with modern approaches on how to capitalize on more opportunities and walk away with more deals in less time. For 36+ years, Ron Karr has excelled at sales and leadership positions, for which he is recognized as the leading "Sales Success Expert" and has appeared as a guest on national TV including FOX , Bloomberg, C-Suite Network and others. He is an in-Demand Global Keynote Speaker, and Highly Acclaimed Author of Lead, Sell, or Get Out of the Way. When you seek solutions to remove barriers, position your products/services more powerfully and achieve bigger results in less time, Ron Karr will enthusiastically motivate and train your organization to achieve and exceed sales goals. As a child who overcame the daunting challenge of a speech impediment, Ron has made it his life’s mission to empower employees, executives and entrepreneurs all over the world and transform their lives by removing life limiting belief systems. Resource Links:
Insight Gold Timestamps: 03:48 Zoom was a great tool before the pandemic 07:21 There's a value in a first meeting to be on zoom that's tremendous, but…. 09:14 We have five generations of buyers out there now 10:54 Eliminate the resistance, gain buy-in, and achieve better results quicker 12:41 I decided to have a board meeting with myself 15:13 Velocity is speed with direction 17:23 I was made fun of, which is a polite way of saying I was bullied a lot 18:59 I got rid of the biggest story holding me back in my life 20:19 Your cortisol is not in a position to have a conversation 22:26 Oxytocin is being released because that's the trust hormone 25:27 What needs to occur for you and your organization to be happy about your progress? 26:46 When you’re trying to change the behavior of an employee 29:20 How do we get the right mindset if we're in a slump or we're stuck in this negativity? 31:59 You can't get to the answers if you don't ask the right questions 34:34 The moment you come up with something new, consider it obsolete 36:36 The point for CEOs is simple….Create experiences! Connect Socially: LinkedIn: https://www.linkedin.com/in/ronkarr/ Facebook: https://www.facebook.com/ronkarr1 Twitter: https://twitter.com/ronkarr YouTube: https://www.youtube.com/@ronkarr1 Email: Ron@ronkarr.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ | |||
| 01 May 2023 | Cody Lowry – The Art of the Schmooze | 00:32:56 | |
SEASON: 2 EPISODE: 18 Episode Overview: Looking to give yourself an edge over the competition? We all know that relationship building is the key to success in life and business. It's who you know, not what you know, that can often make the difference. To help us understand what they should teach you at Harvard Business School and how to professionally schmooze is author and speaker, Cody Lowry. Guest Bio: Cody takes on life with a unique perspective, executing bold ideas, making others laugh, and being ever mindful of the little guy. Past divisional President of The Intermark Group, a full-service advertising digital and branding agency located in Birmingham, Alabama, Cody is a refreshing change of pace and a welcome addition to any corporate boardroom looking for innovative, realistic, out of the box ideas and solutions. Prior to joining the Intermark Group Cody was Founder and President of DynaMedia of America, a full- service advertising agency located in Tampa, Florida. With his instinctive Ritz Carlton-esque commitment to customer service, Cody successfully built a multi-million-dollar agency with client retention lasting as long as 30 years. Cody holds a marketing and communication degree from the University of South Florida, but because of his humble and chaotic beginnings, he is most proud of his graduation from what Alan Dershowitz once termed Cody’s diploma from the “The School of Hard Knocks.” Resource Links:
Insight Gold Timestamps: 03:01 I sold papers at age 11 04:17 The things that I learned selling newspapers I'm still utilizing today 06:14 I couldn't find anybody that wanted to hire me 08:09 Sometimes you act on instinct 11:01 Nobody is free of adversity 13:15 In the first 30 seconds that you meet somebody,,,, 15:46 You either want to be first or you wanna be last 17:24 You never get a second chance to make a first impression 18:30 To build trust quickly 19:51 Practice with absolute strangers where there's no risk of failure 21:27 The story behind Saturday Night Live 25:35 Discouraged by hearing the word no 26:18 You've got to experience a little defeat in your life 30:43 Make sure you follow up on the customer Connect Socially: LinkedIn: https://www.linkedin.com/in/cody-lowry-63a339a/ Facebook: https://www.facebook.com/profile.php?id=100088842590498 Twitter: https://twitter.com/cody1949 Instagram: https://www.instagram.com/emorycody/ Email: Myschmooze@gmail.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Next Generation Leadership with Jason Muhammad! | |||
| 17 Apr 2023 | Nathalie Noisette – Strategies for Credit Score Success | 00:42:27 | |
SEASON: 2 EPISODE: 16 Episode Overview: Building good credit is an essential part of your financial planning. In fact, good credit is key to your future success with money. Whether you are a business professional, entrepreneur, or have a side-gig, having and using credit appropriately and managing your finances is critical to your success. After all, credit is part of your financial power. To help us understand how to make credit work for us is author, speaker and financial strategist, Nathalie Noisette. Guest Bio: New York Native, Nathalie Noisette, has transformed the way we approach our business finances. As a game-changing financial executive, Nathalie is widely respected for achieving strategic and service excellence in evolving markets and competitive industries. Nathalie’s experience as a multi-industry expert has allowed her to drive unprecedented revenue and 2X profitability gains in numerous fast-paced startup environments. By galvanizing immediate wins and transcending cultural divides, Nathalie has become a reputed C-level influencer and business strategy accelerator with a unique vision to help companies efficiently surpass targeted goals. Nathalie has cheerfully delivered inspirational financial leadership for SMEs while expertly guiding them through revenue-building strategies and cost-saving initiatives to accomplish explosive business growth. Resource Links:
Insight Gold Timestamps: 05:11 Book is entitled, Converted 05:34 No matter where you are in your journey 07:07 Interest is not in your interest 09:12 Being a parent just puts you into this gear that you don't know you have 10:35 What does money mean to you? 12:27 Value is always a perception issue 16:23 There's really never a time where we are not looking at the ratio of expenses to income 18:54 You don't have to fail, you just have to strategize 22:18 Your perception of value and their perception of value 23:30 The difference between a poverty mindset and a wealth mindset 24:51 Every single interaction, every business you engage with, every product you buy is a problem that is being solved at a profit 26:17 if you don't address the personal things, they bleed into the business things 27:40 The more money you make, the more problems you'll have 34:13 Data suppression 36:14 Is there life after chapter 11? 38:48 Difference between good debt and bad debt Connect Socially: LinkedIn: https://www.linkedin.com/in/nathalie-noisette/ YouTube: https://www.youtube.com/@mentalmoneypodcast Instagram: https://www.instagram.com/mentalmoney.me/ Email: info@mentalmoneypodcast.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Getting Unstuck from Mental Quicksand with Eric Collier! | |||
| 13 Feb 2023 | Janelle Barlow – A Complaint is a Gift | 00:37:10 | |
SEASON: 2 EPISODE: 7 Episode Overview: According to the 2020 National Customer Rage Study, when complaining, 58% of customers got no, or limited satisfaction for their efforts, while 65% left filled with rage and frustration. This means that too many businesses are scripting, outsourcing, or seriously mishandling their customer service. They are missing a key point that customer complaints are a gift to companies, that when handled well, will reap huge rewards. To help us understand why businesses should seek out complaints, learn the strategies to handle them effectively and turn dissatisfaction into brand loyalty, is best selling author, award winning speaker and trainer, Janelle Barlow. Guest Bio: Janelle Barlow, well-known around the world as an in-person award-winning speaker, trainer, and consultant, author, and Subject Matter Expert based on her best-selling books, is changing her business. She is limiting her travel by airplane, instead sharing her expertise through webinars, online presentations, coaching and consulting sessions, weekly blogs, and this Complaint Is a Gift web page. All of Janelle’s work is primarily delivered as virtual programs, books, workbooks, webinars, online coaching, virtual presentations or offered in a hybrid way that works best for your organization. Resource Links:
Insight Gold Timestamps: 05:31 it is so ingrained for us to see complaints as negative 07:30 National Customer Rage Study 09:52 Difference between feedback and complaints 10:16 Complaints are never positive 12:54 A complaint is an emotional experience 15:07 Do they really know what's going on at the intersection of their staff with their customers? 20:21 What makes people complain? 22:03 Four categories of complainers 25:06 Let me see what I can do 27:54 First, listen to the content of the complaint 33:39 Do you have the authority to resolve my problem 34:33 A Complaint is a Gift Workbook Connect Socially: LinkedIn: https://www.linkedin.com/in/janellebarlow-cspphd/ Facebook: https://www.facebook.com/janelle.barlow.3 Facebook Group: https://www.facebook.com/groups/1242566216548624 A Complaint is a Gift Workbook: https://www.acomplaintisagift.com/WB Email: Janelle@janellebarlow.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Radical Relevance with Bill Cates! | |||
| 28 Aug 2023 | Alyssa McMasters – How to Process and Make Friends with Rejection | 00:40:24 | |
SEASON: 2 EPISODE: 35 Episode Overview: Confidence is an underrated superpower that can enhance every aspect of job performance, from communication to closing sales. Not protecting that confidence in hard times, grief or self-perceived failure can be devastating. Here to talk about how to process rejection and build confidence is my guest, Alyssa McMasters. Guest Bio: Alyssa is a certified confidence coach who leverages body neutrality, mindfulness, and evidence-based exercises to guide you toward embracing your natural confidence. She believes that confidence is a muscle that can be strengthened with dedication and practice, regardless of society's judgments. On your confidence journey with Alyssa, you'll delve into the conditioning that holds you back, shed unhelpful thought patterns, and discover enjoyable ways to boost your self-esteem. Certified in Confidence Coaching and Emotional Intelligence Coaching, Alyssa employs a trauma-informed approach in her offerings. With a background in sales, Alyssa has honed the skills of self-assurance and effective communication. She transitioned from the competitive world of sales to the empowering realm of confidence coaching, gaining unique insights into the significance of self-belief, persuasion, and resilience. Alyssa works with her individual and corporate group clients to achieve confidence in various aspects of life, whether it's advancing their careers or improving personal relationships. Join Alyssa on a transformative journey to unlock your full potential and conquer life's challenges. Resource Links:
Insight Gold Timestamps: 02:52 21 Days to Your Inner Confidence 05:21 The issue of confidence 07:04 When we take the conditioning away…. 09:14 People are really afraid of that rejection 10:21 That confidence translates directly to sales 12:25 What can you say to make friends with rejection? 14:01 The same parts in our brain that fire when we feel literal pain fire when we face rejection 15:55 If you don't ask, you don't get that 17:13 People don't care about us the same way that we care about us 19:13 What is body neutrality? 20:41 We just are 10% kinder 22:57 I do believe that anybody can build confidence 23:30 Limiting beliefs 25:09 The glimmers in our life 26:12 Low confidence often comes from our conditioning and adolescence 28:32 When we have diverse teams, we also have diverse perspectives 30:38 Some can argue that these things enhance the confidence 34:13 The question is do you like yourself with that? 35:02 What do I have right now? 36:20 Why is it hard to accept a compliment? Connect Socially: LinkedIn: https://www.linkedin.com/in/alyssa-briggs/ Instagram: https://www.instagram.com/alyssasmcmasters/ Email: alyssa@letmeintroduceyourself.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: AI Automation... | |||
| 22 May 2023 | Jenny Harkleroad – 17 Seconds to Wellness and Success | 00:40:56 | |
SEASON: 2 EPISODE: 21 Episode Overview: Most of us are making decisions driven by unconscious programming and we don't even realize it. We can try to work harder, push through and hustle to reach our goals, but what if we could get our subconscious mind on board to achieve success more quickly and easily? My guest, Jenny Harkleroad, says it's not only possible, but much closer than we think. Join me now for my conversation with author, speaker and mind change teacher, Jenny Harkleroad. Guest Bio: Jenny Harkleroad is an author, speaker and mind change teacher. She’s a mother of 4 which is her greatest claim to fame! Jenny is a big-hearted entrepreneur and business leader. She built a business in San Diego, where she grew up and lives. With the power of the mind, Jenny overcame her past of chronic pain, addictions, bad relationships, and unhappiness. She never knew how sweet life could be until she changed her mind and that changed everything. Jenny has a dramatic story to share, breaking her back on a mountain cliff. That event changed everything and gave her a ferocious appetite to transform lives and help others create what’s missing in their lives. Jenny and her Balanced You™ team help others to transform their success, health and wellness, relationships, and business success so that they can bask in the love of life every day and accomplish their goals of health, wealth, and happiness. Resource Links:
Insight Gold Timestamps: 04:11 So now I'm stuck in bed thinking about all the things I don't like about my life 09:26 It's the tension in your body from your past 11:04 The 17 second rule 13:05 Catch and kill 16:02 Psychologists say you have 50 to 80,000 thoughts per day. 80% negative 90% 20:22 First deciding, what do you even want? 21:07 Your subconscious is either supporting you or sabotaging you in every area of your life 26:29 The statement that really changed everything for me…. 28:10 An untrained brain....a bad puppy 31:38 The first step is just asking yourself what you want different in your life 33:25 Positive affirmations are conscious 33:50 In the book, Atomic Habits by James Clear.... 38:30 If you're confident, it makes it so much more enjoyable Connect Socially: LinkedIn: https://www.linkedin.com/company/balancedyou/ Facebook: https://www.facebook.com/BalancedYouByJenny Twitter: https://twitter.com/you_balanced YouTube: https://www.youtube.com/@BalancedYou Instagram: https://www.instagram.com/jennyharkleroad/ Blogs & Podcasts: https://balancedyou.org/blogs-podcasts/ Clip about Weight Loss: https://balancedyou.org/the-weight-loss-secret-revealed/ | |||
| 11 Sep 2023 | David Kurkjian – Three Sins of Selling: Don’t Make These Mistakes and Ruin Your Sale | 00:48:29 | |
SEASON: 3 EPISODE: 1 Episode Overview: In a commoditized and competitive world, buyers have unlimited choices in how they solve their problems. They also have vast information on the internet about those solutions. As a matter of fact, according to recent Gartner research, buyers only spend 17% of their time meeting with sales professionals. What this means is, the ability to communicate unique value for your product or service in early stage selling conversations is critical. With these challenges as a backdrop, what if you could: Elevate the perceived value of your product or service or move more prospects through the early stages of the buyers journey. Well you can, and to help us understand how, is my guest, author, speaker and coach, David Kurkjian. Guest Bio: David Kurkjian is a 35-year sales veteran with success in companies such as Bellsouth and CareerBuilder. Educated as an engineer he discovered the secrets to sales success by exploring behavioral psychology and the science of human decision making. In 2012 David founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value. He also enjoys running barefoot, biking, and spending time with his wife, four grown children, and seven grandkids. His new book is 6X: Convert More Prospects to Customers. Resource Links:
Insight Gold Timestamps: 02:47 Sales professionals are isolated 03:49 A great example of commoditization 05:49 You talk about mindset 07:00 Human beings have an innate ability to know when the conversation's not about them 08:45 You think that comes with maturity? 10:34 The emotional aspect is actually more important 13:58 It's that emotional element that has to be there in order for a human being to make a decision 14:35 The three sins of selling 16:57 All they're hearing is information that's about the salesperson 18:18 Take the focus off of you and put that focus on the prospect 21:55 Understanding human nature is a vital part of sales 22:28 Human beings make decisions based on meaning and emotion 25:41 If it was all about logic…. 27:23 Here's why Whiteboarding is so effective 29:03 It takes time and effort to be creative and to stand out from the norm 30:25 Principle of threes 33:03 Sometimes what you have to do as a sales professional 34:24 Story is the most effective form of communication 37:16 Pro tips for handling objections or resistance 38:11 You can't logic your way out of an emotional issue 39:44 Value is king! If you communicate high value…. 41:59 How you create a value position 43:46 The reason you use look is because that's how people remember Connect Socially: LinkedIn: https://www.linkedin.com/in/david-kurkjian-1891901/ Twitter: https://twitter.com/mastermessaging | |||
| 02 Oct 2023 | Dr Toni Warner – Success Redefined with Satisfaction in Mind | 00:40:35 | |
SEASON: 3 EPISODE: 4 Episode Overview: Ready to take the steps necessary to find balance and enhance your life? High achieving leaders, professionals and businesses can only make maximum impact without burning out, when they have the qualified guidance and essential framework to optimize their lifestyle and wellness effectively. If you are looking for a step by step roadmap for getting optimized and unstuck, then you are going to enjoy my conversation with best selling author, speaker and high-level mentor, Dr. Toni Warner. Guest Bio: Dr. Toni is an internationally bestselling co-author, presenter, certified executive life coach, psychotherapist, former behavior specialist and proud mom. She is also founder of Bold & Balanced Living, with Toni Lynn, PhD and Authentically Me Psychotherapy. Her over a decade of experience studying human behavior and psychology, working as a mental health clinician, and experience supporting individuals, leaders and team members to bridge communication gaps and enhance performance, clearly sets her apart from all other coaches. Having navigated toxic work and relationship environments, mental health challenges, and overcome burnout herself, Dr. Toni offers an unprecedented level of personal understanding and premium-level, professional support. Dr. Toni has dedicated her personal and professional life to inspire and enact meaningful change in the lives of individual leaders as well as the systems they support, be it at work or at home. Employing practical yet powerful techniques, she effectively teaches all things balance, wellness, burnout prevention, leadership and impact. Resource Links:
Insight Gold Timestamps: 02:24 I wanted to help people because I felt alone 04:44 I saw love preached in the church, and then I saw hate carried out 07:32 The Reset really is a guide to getting unstuck 08:33 Eight core concepts 10:29 If I was doing that just to prove someone else wrong 12:47 I don't want someone else's perception of me…. 15:24 More importantly than being very specific about the definition of success…. 16:50 We're social and emotional species 19:13 Most of our nation is just living in chronic stress 20:46 Inspired creativity 23:58 The four key elements of self-optimization 25:11 Elevated emotion 28:42 Look inside of ourselves and say, who do I want to be…. 34:09 My Intentional Scheduler 35:14 I do me-time in the morning 37:45 Why you believe that not fitting in can actually be an asset Connect Socially: LinkedIn: https://www.linkedin.com/in/dr-toni-warner-01419b115/ Facebook: https://www.facebook.com/coachingwithtoni Twitter: https://twitter.com/authentic_drmom YouTube: https://www.youtube.com/@boldbalancedwithdrtoni Instagram: | |||
| 19 Jun 2023 | Amy Joy – The Process and Benefit of Healing Trauma | 00:38:38 | |
SEASON: 2 EPISODE: 25 Episode Overview: Amy Joy understands firsthand the impact of trauma and has made it her mission to help others overcome its effects. With over a decade of experience as a speaker and author, Amy has helped countless individuals navigate the healing process and move forward with their lives. In this episode, she shares her insights and strategies for overcoming trauma in order to achieve personal and professional success. Whether you are struggling with past trauma or simply want to learn more about how to support those who are, this episode is a must-listen. Join me for my conversation with Amy Joy as we delve into the world of trauma. Guest Bio: Amy Joy is the Founder and Director of Amy Joy Presents and Human Trafficking Education Seminars, Social Work Director at a children’s program in Flint, MI., and International Public Speaker and Author. She has spent the past decade helping survivors of sex trafficking, developing educational programs on childhood trauma, its impact on the developing person, and dissociative identity disorder. She has earned a bachelor’s degree in social work and a master’s degree in public administration, both from the University of Michigan, and is currently earning her Ph.D. in Psychology. Amy is the author of Human Trafficking 101: Stories, Stats, and Solutions; Write Your Story: A Guided Journal for Healing Trauma; and Him, Me, and V. As an adjunct professor and international speaker, Amy continues to fight for those adversely impacted by childhood trauma. Resource Links:
Insight Gold Timestamps: 06:08 What happens to the brain? 06:41 What does it mean to be a trauma informed professional? 08:19 There's no quick fix to trauma 09:34 In the middle of the brain, we have the corpus 11:22 It's what we call derealization 16:22 The elements to healing trauma really is time, talk and tears 17:11 In order for them to heal from trauma…. 20:10 What is the therapeutic value of writing? 25:04 What does the process of healing generally entail? 28:21 What should we be looking for? 33:15 When to throw in the towel and when not to Connect Socially: LinkedIn: https://www.linkedin.com/in/amy-rouleau-bsw-mpa-4800a388/ Facebook: https://www.facebook.com/amyjoypresents/ YouTube: https://www.youtube.com/channel/UCEP6ZygJ47dSKjFXXHBJ22Q Email: | |||
| 16 May 2022 | Kit Welchlin – Connecting and Communicating in a Multi-Generational Workplace | 00:52:00 | |
SEASON: 1 EPISODE: 4 Episode Overview: As younger generations come of age, older individuals are opting to work longer. While multigenerational workforces present some challenges to employers, they’re arguably more productive and have less turnover than those without generational diversity. “Leaders need to look at the multigenerational workforce as a benefit rather than a challenge.” From a tactical standpoint, once you have the mindset that it’s a benefit, you pave the way for healthy discourse, diversity in opinions, and for richness in dialogue. What types of obstacles does having five generations in today’s workforce present? And how can organizations overcome those challenges? To help you understand different skills and strategies, and challenges of managing a multi-generational workforce and what you can do to overcome them is my guest…Kit Welchlin. Guest Bio: Kit Welchlin began public speaking at the age of 9 in 4-H. By 16, he was organizing and facilitating presentations on leadership, citizenship, community service, and motivation for the 4-H and Future Farmers of America. Kit purchased his first manufacturing company at age 21, and by 26 was CEO and Chairman of the Board of three manufacturing companies in three states. He’s been an instructor with the Minnesota State Colleges and Universities, where he has been repeatedly nominated as Outstanding Faculty. He is also a Professional Member of the National Speakers Association. Resource Links:
Insight Gold Timestamps: 09:23 Understanding the different generations 20:41 Performance appraisal systems 25:25 Generational stereotypes 31:08 General Motors Study 33:56 The clothes make the man 44:04 What’s on your website Connect Socially: LinkedIn: https://www.linkedin.com/in/kitwelchlin/ Facebook: https://www.facebook.com/kwelchlin Twitter: https://twitter.com/kitwelchlin?lang=en YouTube: https://www.youtube.com/c/KitWelchlin Email: kit@welchlin.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: There is No More New Normal. There is Only a New Next with Randy Pennington! | |||
| 29 May 2023 | D Arlando Fortune – Self Publishing, Storytelling, and High Performance | 00:41:42 | |
SEASON: 2 EPISODE: 22 Episode Overview: Ready to take your career to the next level? Need some strategies to get your book written, and most importantly published? My guest D Arlando Fortune, or “Fortune” as he likes to be called, is a master when it comes to storytelling and has a unique perspective on entrepreneurship, having transitioned from pro-level baseball, to government accountant and to the world of self-publishing. Fortune's approach is centered around storytelling, as he understands the importance of connecting with your audience and standing out from the crowd. Join me for my conversation with D Arlando Fortune. Guest Bio: Fortune is a self-publishing strategist, bestselling author of multiple books, and creator of the SIGNATURE Book Formula™. He's the founder of No Doubt Nation where the followers live by one mantra: “Make LIFE Happen… EVERY DAY!” And the mastermind behind the #OneBookAway Movement and the Wealthy Author Podcast. Through his books, speaking, and business he teaches entrepreneurs and speakers how to write, publish, and turn branded books into multiple streams of income. Resource Links:
Insight Gold Timestamps: 03:57 I wrote the outline for my first book 05:36 What have you learned from writing? 07:23 The know, like, and trust factor 08:23 The Zeigarnik Effect 10:15 I created 5 questions…. 12:26 Psychologically speaking, it's impossible to hate someone that you've laughed with 14:44 There's some bad books out there 18:47 When you're writing the book and you get writer's block 20:11 The right side of the brain is about that creative stuff 23:01 There's nothing new under the sun. All of this information is regurgitated 25:39 Should your marketing strategy come before, during, or after writing the book 26:39 Nobody's truly altruistic 29:16 One of the key things that you should think about if you've been procrastinating 32:13 There are five phases in the Signature Book formula 34:21 I use a S.T.O.R.Y. formula 37:52 Tips on how to come back better and stronger after a setback 40:14 Keep the main thing, the main thing (thang!) Connect Socially: LinkedIn: https://www.linkedin.com/in/darlandofortune/ Facebook: https://www.facebook.com/DArlandoFortune Twitter: https://twitter.com/DArlandoFortune YouTube: https://www.youtube.com/DArlandoFortune Instagram: https://www.instagram.com/DArlandoFortune/ Signature Book Formula: www.signaturebookformula.com Signature Book Group Coaching: https://signaturebookformula.com/course-order Wealthy Author Podcast: http://wealthyauthorpodcast.com Email: | |||
| 09 Oct 2023 | Andrew Adeniyi – The Circle of Leadership | 00:35:47 | |
SEASON: 3 EPISODE: 5 Episode Overview: By intentionally leveraging culture, you can inspire positive action through a compelling mission or vision statement and your core values. Today’s guest is passionate about organizational culture, business strategy, leveraging diversity, equity, and inclusion for competitive advantage and has some great insight on leadership and work culture that can make or break your business. Join me now for my conversation with my guest, Andrew Adeniyi. Guest Bio: Andrew is a first-generation Nigerian-American from South Bend, Indiana. He obtained his bachelor’s degree in Entrepreneurship and Corporate Innovation from the Kelley School of Business at Indiana University Bloomington. He then went on to complete his Master of Science from Michigan State University in Management, Strategy & Leadership. With almost 10 years of executive level management experience in retail operations, Andrew has dealt with a plethora of business scenarios. Andrew is passionate about entrepreneurship, organizational culture, business strategy, diversity, equity, and inclusion. With years of experience as an independent consultant, Andrew has helped dozens of clients amplify their potential. He strives to empower and equip leaders with the resources and tools necessary to win. Andrew currently resides in Indianapolis, Indiana with his wife and two kids. Resource Links:
Insight Gold Timestamps: 01:56 How would I turn this ship around if I was the CEO 03:15 The Circle of Leadership framework 05:41 When we're talking about equity 07:21 There's a misunderstanding of what equity even means 08:02 I define culture as…. 08:56 Why are we in business? Why do we exist? 09:23 Most workplaces are filled with people who hate their workplace 09:49 Purpose, people, and process 12:12 The hiring process 13:34 Women, in particular, will not apply to jobs if they don't meet close to 100% of the qualifications 16:45 Foster psychological safety 20:24 They have to overcome internal biases 22:51 The art of appreciation 25:56 Do women do this better than men? 27:16 Send them handwritten notes 28:57 What are you talking about when you reference the intangibles? 30:49 Fail fast, fail forward 32:48 The more clarity we can have as leaders on our why…. Connect Socially: LinkedIn: https://www.linkedin.com/in/andrewadeniyi/ Twitter: https://twitter.com/_AAASolutions YouTube: https://www.youtube.com/watch?v=9cb-4AlfzME Instagram: https://www.instagram.com/andrew_adeniyi/ Email: aaa@andrewadeniyi.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: How to Leverage Blogs to Become the Go-To Expert in your Niche with Alejandro Sanoja! | |||
| 31 Jul 2023 | Larry Jacobson – Proven Trust-Building Process to Create Instant Rapport | 00:43:21 | |
SEASON: 2 EPISODE: 31 Episode Overview: Trust is the foundation of all relationships. My guest today will share his proven trust-building process to help you create instant rapport quickly and establish long-lasting relationships personally and professionally. You'll learn practical strategies and insights that you can apply immediately to build trust and confidence in any relationship. So, get ready to take notes and learn from one of the best in the business. Join me for my conversation with Larry Jacobson. Guest Bio: Since his professional training at the MBA Program at the Booth School at the University of Chicago and the Georgetown University Law Center, Larry has been engaging in trust building, conflict resolution, negotiation and change management techniques for over 40 years. First as a partner in a large Chicago-based law firm and for the last seven years as a consultant who negotiates the sale of dental specialty practices with OMS Exclusively. Both as an attorney and as a consultant, Larry has over 100,000 hours of representing clients and negotiating deals with people around the world. Larry has mastered the techniques of how to build trust, rapport and successful negotiation outcomes in a wide array of situations and with a wide variety of personality types. Larry has extensive training at Harvard Law School in the areas of complex negotiations and conflict resolution. Larry coaches and consults with professionals on the interpersonal aspects of their job; building trust with clients and colleagues, resolving conflicts successfully, selling to prospective clients, referrals and other important constituents, and managing relationships with those they work with. Resource Links:
Insight Gold Timestamps: 03:34 You take them as you find them 06:15 If you start the process by saying, how can I help? 08:12 Rapport is incredibly important 08:52 Listen, follow up and show empathy 11:46 Are you willing to go to war with me? 14:01 Something as simple as, thanks for coming in 16:32 Trust has to be earned 19:01 How do we monitor how we're coming across? 20:12 The nonverbal cues can be as important, if not more important than the verbal cues, 22:43 One of the things that shows quiet confidence 26:08 We show the vulnerability 30:49 Patience is generally not something that most professionals or senior managers have 31:52 Four key elements of Insta-Trust 36:50 Find the gap Connect Socially: LinkedIn: https://www.linkedin.com/in/dr-Larry-Jacobson Twitter: https://twitter.com/doctorlj Free e-book: https://protrustconsulting.com/ Email: drlarryjacobson@gmail.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Entrepreneurship, Marketing, and Real Estate with Jessica Zeitz! | |||
| 04 Jul 2022 | Teddy Burriss – Building a Relevant and Meaningful LinkedIn Network | 00:42:13 | |
SEASON: 1 EPISODE: 11 Episode Overview: If you’re looking to discover better ways of using LinkedIn as a business tool that can amplify your presence, network, reputation, and opportunities, you will enjoy my conversation with Author, Speaker & LinkedIn Expert, Teddy Burriss. In our conversation, Teddy shares some tips, tricks, and best practices to help you get discovered and learn new ways to generate the best leads, find your next great job, and connect with industry influencers. Join me now for my conversation with Teddy Burriss. Guest Bio: Teddy Burriss is a LinkedIn expert, social media consultant, columnist, speaker and author who shares with his audiences, steps to achieve success in business by building relationships and developing relationships and developing leads through the use of LinkedIn as a business tool. Teddy has used LinkedIn as a business tool for over 10 years and he knows what works (and what doesn’t) when using LinkedIn to develop business relationships. Teddy is dedicated to his local community, especially to those that are unemployed. His business success allows him to volunteer 50 percent of his time as a Career Transition Coach to help individuals in need of finding suitable employment. Resource Links:
Insight Gold Timestamps: 05:03 Who should be using LinkedIn? 12:29 Three areas to focus on 12:50 What are the things people absolutely must have in their profile? 14:54 You don't know who they know that you need to know 16:57 Ask the person to introduce you to the person that they know, that you would like to connect with. 17:45 I’m going to ask two questions…. 27:01 If you're a serious prospector, you better be using Sales Navigator 28:32 Use your words and engage on content 30:18 The 90/10 Rule 37:12 The value of groups Connect Socially: LinkedIn: http://www.linkedin.com/in/tlburriss Facebook: https://www.facebook.com/tlburriss Twitter: https://twitter.com/TLBurriss YouTube: https://www.youtube.com/c/tlburriss Instagram: https://www.instagram.com/tlburriss/ Quora: https://masterlinkedin.quora.com/ Email: tlburriss@burrissconsulting.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Strategically Grow Your LinkedIn Business Connections with Jess Tiffany! | |||
| 22 Jan 2024 | Steve Foran – Surviving to Thriving, Laws of Grateful Leadership | 00:37:26 | |
SEASON: 3 EPISODE: 18 Episode Overview: Gratitude plays a pivotal role both in our personal and professional lives. On a personal level, gratitude is associated with greater happiness, as it helps individuals appreciate what they have, rather than what they lack. It fosters resilience, improves health, and strengthens relationships by promoting positive interactions and a sense of connection with others. Professionally, expressing gratitude can lead to better work environments, increased morale, and productivity. It helps in building and maintaining professional relationships, and can also be a catalyst for networking opportunities and career advancement. A culture of gratitude within organizations can reduce employee turnover and enhance job satisfaction. To help us understand how to integrate gratitude into our lives is author, speaker, and CEO of Gratitude at Work, Steve Foran. Guest Bio: Steve’s dream is one billion happier people. While not the typical career path of an Electrical Engineer, he began exploring the relationship between gratitude and philanthropic giving during his MBA—receiving the Gold Medal for highest academic standing. Since then, Steve has been writing and conducting practice-based gratitude research and teaching the habits of gratefulness—more than sixteen years now. What has emerged is his science-based program, Gratitude At Work. It's a simple, yet innovative approach to thriving leadership and business results. Steve founded Gratitude at Work in 2006 and started hosting conversations in his community which has since grown into work with leaders around the world, shifting cultures, helping leaders and their teams be happier at work by bringing more gratitude to work daily—audiences love the process & owners love the results. Steve’s 2019 book, Surviving to Thriving - The 10 Laws of Grateful Leadership, was named 1 of 8 recommended reads by Greater Good Science Center at University of California Berkeley and 1 of 5 positive psychology books for a happier 2019 in inc. Also in 2019, he was an inaugural winner of Canada's CEO Trusted Advisor Awards Program and in 2017, was awarded the gold standard certification in professional speaking, CSPTM. Steve is a son, brother, husband, father and an unapologetically proud grandfather. His kids poke fun at his gratitude work (air quotes) as he is heading to one billion with an on-line community that gives everyone easy access to the secrets of gratitude and grateful leadership. Steve is a lifelong resident of Halifax, Nova Scotia and trying to do his part to make his community a better place to live. Resource Links:
Insight Gold Timestamps: 03:47 Gratitude is about mindset 06:45 We also have this tendency to adapt 08:11 When we start our days with gratitude, we spiral up 10:16 I don't believe comparing serves me well 11:11 Don't use any type of comparisons to find gratitude 12:51 There's two really big benefits 13:44 We have natural tendencies regarding our disposition to being grateful 15:22 In your book, you document a lot of the science and neuroscience, from Harvard and Berkeley 18:13 It's never been harder, I don't think, to be a leader in an organization 20:45 Gratitude….it does build connections between people 21:55 How can leaders and how can companies create a culture of gratitude? 23:23 If gratitude is going to be part of... | |||
| 08 Aug 2022 | Cliff Quicksell – Secrets to Small Business Success and Profitability | 00:39:40 | |
SEASON: 1 EPISODE: 16 Episode Overview: Many businesses start without a plan, letting their entrepreneurial spirit drive their success. There does come a time where the business begins to take over and seemingly gets away from the owner. Frustration, angst and confusion creep in and the business is now driving the owner. This episode will bring to light some points, that when honed, can get your business back on the right track, putting you in complete control once again, where you now run the business. To help us understand how to do that is my guest, Cliff Quicksell. Guest Bio: Cliff Quicksell is on a mission to squash the mediocrity and fear that runs rampant in small businesses. As a speaker, author, consultant, and business coach, Cliff brings real-life lessons to leaders and sales and marketing teams who are tired of hearing “can’t” and are ready to stop letting others dictate the boundaries of their success. When he sits down with business owners or delivers marketing and leadership seminars/keynotes, he won’t be talking theory. Cliff has lived the peril of a small business – nearly going bankrupt 5 times, building multi-million dollar equity positions, and winning 32+ awards for creative marketing campaigns. As an international speaker, his real-world approach and infectious passion for challenging the status quo gets small businesses and franchise organizations back on the road to achieving their potential. Resource Links:
Insight Gold Timestamps: 01:57 Being hungry is a heck of a motivator 03:10 When you are forced into a situation, you come out swinging or you just get beat up 06:17 Number one, you have to be eligible, and number two, you have to be coachable 10:53 Subconsciously, just the tone of my voice, or the way I'm carrying myself is going to be reflected in the way people are going to receive the information 20:13 When you don't have a rudder on your boat, the winds can blow you all over the place 22:49 You do the work, and the money will come 24:24 A strategic thinker is one that asks a lot of good questions 28:12 Melting the box 36:44 They just want to know you're thinking about them, when there's no transaction in play 38:10 The difference between ordinary and extraordinary is just a little extra Connect Socially: LinkedIn: https://www.linkedin.com/in/cliffquicksell1/ Twitter: https://twitter.com/cliffquicksell YouTube: https://www.youtube.com/user/quicksellspeaksTV Instagram: https://www.instagram.com/quicksellcliff/ Email: cliff@quicksellspeaks.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Landing and Leveraging a TEDx Talk with Frank King! | |||
| 21 Nov 2022 | Joe Whitbread – Personal Branding: Maximize Your Social Media | 00:47:26 | |
SEASON: 1 EPISODE: 31 Episode Overview: Branding is more than just your logo, slogan, product or service. It's more than just a business card or a resume. So what is it then? To learn more about personal and professional branding and how to do it right, is my guest, Joe Whitbread. Guest Bio: Joe Whitbread started his career in broadcast journalism and took his first gig as an on-air personality in Grande Prairie, Alberta shortly after graduating from SAIT. Joe moved through the radio industry as a producer, and salesperson, before transitioning to social media when it became apparent this was where businesses would have to be, to be seen. As a professional emcee, PA announcer, and voiceover artist, he’s hosted thousands of events in his 30+ year career in the public. Joe is a Dad, an artist, a Calgary Flames hockey fan, and can most often be found on summer days swinging a club on the golf course. “Do what you love, love what you do.” Resource Links:
Insight Gold Timestamps: 04:12 What is personal branding 07:23 Your personal brand exists whether you need it to or want it to 10:19 There are things that can damage your brand 12:08 It’s a human conversation 15:01 You cannot get it right with everybody 17:20 Brand Pillars 25:00 How do I evolve? 26:02 R + C = P (Reality + Communication = Perception) 31:50 The five senses 33:16 Understand the empathy of the audience 38:45 We are a visual culture 42:38 We've been marketed a false reality our whole lives 43:18 CCR - Consistency, Creativity and Relevance Connect Socially: LinkedIn: https://www.linkedin.com/in/joewhitbread/ Facebook: https://www.facebook.com/joe.whitbread/ Twitter: https://twitter.com/JoeWhitbread Instagram: https://www.instagram.com/joesocialmediainc/ Email: whitbread@telus.net Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Mindset and Sales Success with Dave Conway! | |||
| 16 Oct 2023 | Alejandro Sanoja – How to Leverage Blogs to Become the Go-To Expert in your Niche | 00:42:39 | |
SEASON: 3 EPISODE: 6 Episode Overview: In today's competitive marketplace it's essential that professionals communicate their value and expertise with confidence in order to elevate their professional profile, stand out from the crowd, and attract growth opportunities. If you want to learn how to level up your personal branding and get the recognition you deserve, then you are going to get some great insights from my guest who is a professional business positioning expert. Join me now for my conversation with Alejandro Sanoja. Guest Bio: Alejandro is a personal branding consultant and a ghostwriter for educational email courses and blogs for LinkedIn coaches. He has spoken on the TEDx stage, the Texas Lyceum, and the Houston Interactive Marketing Association, as well as conducts ongoing guest lectures at the Bauer MBA Program. Alejandro’s organization Latinpresarios was built from scratch, and now has a team of writers, videographers, designers, project managers, and personal branding consultants that serves clients all across the United States (and soon the world) by leveraging the power of digital tools. Resource Links:
Insight Gold Timestamps: 04:26 Introverts. We're not shy, we just need to be alone to recharge 06:27 Personal branding 09:02 What is it that we really want to do? 12:14 Am I not a fun guy? 15:25 What mistakes do you typically see…. 17:15 Make sure that you're being thorough 20:02 What is it that people are searching for when they are close to making a buying decision 22:29 What is the the right amount of words that is the sweet spot for blogging? 26:14 What are the key components for a successful blog posts? 29:30 That would be the first step, making sure that we are in a race that we can win 31:45 The best SEO guide out there 34:09 How often should coaches, businesses, entrepreneurs be publishing new blogs? 36:04 If you do really good work with a few blogs, you can definitely start seeing results 37:19 It's kind of like taking care of a garden 40:47 The really good buyers are doing that research Connect Socially: LinkedIn: https://www.linkedin.com/in/alejandrosanoja/ Facebook: https://www.facebook.com/latinpresarios/ Twitter (X): https://twitter.com/asanojap YouTube: https://www.youtube.com/channel/UCGUK9j7AxNidHLCe3DVerwg Instagram: https://www.instagram.com/latinpresarios/ Email: contact@latinpresarios.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Creating Compelling Content with Danielle Harward! | |||
| 03 Jun 2024 | John Rarrick – The Human Touch in Business, Cyber Communication and Marketing | 00:36:51 | |
SEASON: 4 EPISODE: 1 Episode Overview: No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers. With the rise of remote work and hybrid work models, how can businesses ensure that their communication strategies foster genuine connections and collaboration among customers, and teams, despite the physical distance? My guest today, is the Head of Marketing at Movius. With a wealth of experience and a keen understanding of the evolving marketing landscape, John is at the forefront of navigating the intersection of cyber communication and marketing. Join me now for this thought-provoking conversation with marketing and communication expert, John Rarrick. Guest Bio: John Rarrick is Head of Global Marketing at Movius where he is responsible for all brand, customer acquisition, and partner marketing strategy. He has held senior marketing leadership roles at T-Mobile, Sprint, and Comcast, and is the former CEO and co-founder at BullsEye Public Relations. John’s area of expertise in the B2B technology space includes brand development, communications and crisis management, digital marketing and social media, and digital sustainability programs. Resource Links:
Insight Gold Timestamps: 02:53 I went to work for the World Wrestling Federation 05:43 At Mobius, we call ourselves a late stage startup 07:04 Think about the things that were obvious changes 09:08 We used to fax out our content 12:43 The earned media side Is probably the biggest one I've seen 14:42 We'll do focus groups 16:16 If your messaging is spot on and you're targeting’s spot on 18:40 We were looking at the next evolution of communication technology 26:04 How do we maintain that human touch? 27:50 How can businesses authentically convey their brand message 29:37 Wouldn't be a conversation about technology without bringing up AI 30:50 Solve for issues that could potentially not only help businesses 34:03 Make sure when you're implementing any technology Connect Socially: LinkedIn: https://www.linkedin.com/company/movius-ai Facebook: https://www.facebook.com/Movius YouTube: https://www.youtube.com/@moviuscorp Email: John.Rarrick@Movius.ai Sponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Get Results From Advertising with Skip Wilson! | |||
| 03 Jul 2023 | Dee Bowden – How to Collect the Cash as a Business Owner | 00:36:29 | |
SEASON: 2 EPISODE: 27 Episode Overview: For business owners, making sales is the mark of success. But if you’re not keeping up with the back end, you might not have anything to show for it. To talk to us about how to stop leaving money on the table and collect the cash, is revenue recovery expert, Dee Bowden. In this episode, Dee shares valuable insights and strategies on how to improve your billing and collections process, avoid common mistakes, and ultimately increase your revenue. Whether you're a small business owner or a seasoned entrepreneur, Dee's expertise will help you streamline your cash flow and achieve greater financial success. Now join me for my conversation with Dee Bowden. Guest Bio: Dee Bowden is an author and revenue recovery consultant. She works with companies that have outstanding invoices for services/products provided but not yet paid. Dee’s favorite money statement is, “The Sale is Not Complete Until the Money is in the Bank!" She and her team have recovered $13.5 million over the past 10 years and Dee has been featured in Forbes, Black Enterprise, Thrive Global and Success Profile Magazines. Dee is the founder of BCS Solutions where she and her talented team educate business owners about the importance of tracking client accounts. Resource Links:
Insight Gold Timestamps: 03:21 Can you help us collect $8 million? 06:07 The sale is not complete until the money's actually in the bank 07:41 A huge reason why a lot of invoices don't get paid 08:02 The fortune is in the follow up, but it's also in the details 09:56 It impacts small and medium sized companies 13:40 Whether you're team iPhone or team Android 15:27 You're waiting for these two magical words: Transaction Approved 16:27 Tools for staying organized? 17:50 Done is better than perfect 18:49 There's nothing wrong with asking for the money upfront 20:44 Collections and invoicing is an extension of customer service 22:02 Good customer service 24:10 The more that I have built the relationships…. 26:55 What's the value of goal setting as a first step? 28:31 When would I begin to enlist help with accounts receivables? 32:23 You are there to see the company win Connect Socially: LinkedIn: https://www.linkedin.com/in/deebowden/ Facebook: https://www.facebook.com/Collectthecash.biz/ Instagram: https://www.instagram.com/deecollects/ Email: deebowden52@gmail.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Video and Human Centered Communication with Alicia Berruti! | |||
| 13 May 2024 | Dave Conway – Making Manifestation Logical | 00:32:56 | |
SEASON: 3 EPISODE: 34 Episode Overview: Are you an entrepreneur, leader, or professional looking for a change? Do you ever have the feeling that there is something bigger for you? That you are meant for more? My guest on today’s episode, helps people level up their mindset, their business and their results by helping them discover the power of their own minds to experience tangible results in their personal and professional goals. So if you are looking for a leap in your results, your earnings, and your lifestyle, you are going to enjoy my conversation with international mindset coach, and returning guest, Dave Conway. Guest Bio: Dave Conway is a 7-figure entrepreneur and the founder of Conway Consulting. He’s the creator of the One Sale A Day Club, Fusion Mastermind and other elite programs achieving breakthrough results for his international client base. Currently, he contributes to Forbes as a member of the Coaches Council and was formerly a top coach and mentor for the legendary speaker, author and mentor, Bob Proctor at the Proctor Gallagher Institute. He’s known for his action-oriented approach to mindset and sales mentorship that helps his clients achieve their financial goals fast, all while becoming world-class leaders along the way. He credits his success to a genuine desire to empower people on how powerful they really are. Resource Links:
Insight Gold Timestamps: 04:21 I was missing three core things 06:12 Today I do not operate without an image 06:31 What is the differentiating factor in actually creating success? 08:17 It actually leverages a universal law called the Perpetual Transmutation of Energy 10:27 It's actually the moment you make the decision, that will determine the outcome 12:19 We can't outwork our paradigm 12:28 What separates people in our lives, is the images we hold in our head 13:51 You become what you think about 15:41 So I never get influenced by other people's perception of other people 16:20 She wanted me to help her earn 250,000 bucks in one single night 19:47 That's where the ego comes in 22:42 If there's any room in the mentality for losing 24:32 Effectively apply the concept of this manifestation 25:01 I was what I call ‘visualizationally impaired’ 25:49 The first is the imagination 27:50 What's the next most important thing to myself and my business? 30:50 You can't do a plan you're not aware of Connect Socially: LinkedIn: https://www.linkedin.com/in/davidjconway/ Facebook: https://www.facebook.com/conwayconsultingmindset YouTube: https://www.youtube.com/channel/UCSiY9HstAKB6UKOJ3MCIPZQ Instagram: https://www.instagram.com/conwayconsulting 21 Day Manifestation Challenge: https://www.conway.consulting/manifestwithconway 7-Figure Self Image Script: https://bit.ly/3g3ViBV Email: Dave@conway.consulting Sponsors: Rainmaker... | |||
| 12 Feb 2024 | Cat Mulvihill – Virtual Presentation Excellence | 00:41:10 | |
SEASON: 3 EPISODE: 21 Episode Overview: In today’s crowded marketplace, presentation excellence isn’t just important; it’s critical. Whether you are a business professional or entrepreneur, presentation excellence allows you to cut through the noise, ensuring your message isn’t just heard, but connects and resonates with your audience. At its core, business is about relationships. Presentation excellence enables you to build authentic connections with your audience. Whether It’s in webinars, sales presentations, podcasts, live streams, or social media, presentation excellence is about leveraging the tools and technologies and amplifying your reach and impact. To help us understand what we should focus on to stand out, is presentation and technology expert, Cat Mulvihill. Guest Bio: Cat is a skilled speaker and trainer who teaches people how to stand out in virtual presentations. She has over 15 years of experience leading workshops and programs, and after being forced to transition to the virtual format, Cat learned how to leverage tools and technology to stand out as an online presenter. She is a Roger Love Method Certified speaking coach. Cat has an MEd with a specialization in Workplace & Adult Learning and an MBA with a specialization in Human Resources and Organizational Behaviour. Resource Links:
Insight Gold Timestamps: 03:58 The camera steals your energy 06:13 What is the emotionality behind your voice and your message? 08:24 When I started recording videos or going live, it was awkward and cringy 08:59 One of the best things I did was to practice in a safe environment with other people 11:23 You will get better at it, but it will never be easy 13:36 So the must haves were great lighting, good sound 14:56 We gravitate towards people who are making eye contact with us 15:04 I use a technique called Early, Easy, and Clear 17:54 You have to understand, what is the problem it's solving 19:29 Connection and content are probably the kingpins to make that presentation work 19:44 A lot of people underestimate lists and checklists 23:10 I always ask myself, What problem does it solve? 24:21 Can you share your process for distilling that information down into clear, actionable insights 25:45 What's the content I would have liked to see the first time I was learning this 27:43 I try to record everything as if I'm delivering it live 31:55 The brain can do one or the other 33:55 I absolutely love Ecamm 35:27 The importance of supporting future you 35:43 I’ve really tried to be intentional about noticing when is there friction in my life? 36:08 How can I make this experience better? Connect Socially: LinkedIn: https://www.linkedin.com/in/mulvihillcatherine/ Twitter: https://twitter.com/catmulvihill YouTube: https://www.youtube.com/catmulvihill Instagram: https://www.instagram.com/catmulvihill Email: connect@catmulvihill.com Sponsors: | |||
| 17 Jul 2023 | Dr Nothabo Ncube – Inspiring Hope & Courage: Personal Empowerment | 00:38:30 | |
SEASON: 2 EPISODE: 29 Episode Overview: My guest today has had to overcome big challenges in order to achieve big dreams. She uses her story of loss, struggle and perseverance to inspire and empower others to make an impact in the world by turning pain into purpose. Through her work, she has helped countless people overcome obstacles and achieve their goals by embracing their unique strengths and identities. Her approach is grounded in empathy, compassion, and a deep understanding of the complexity of the human experience. Join me now for my conversation with Dr. Nothabo Ncube. Guest Bio: Dr. Nothabo Ncube “Dr.Thabo” is a Medical Doctor, International TEDx Speaker, A Coach to Women and A Millennial Mentor to Young-Girls. Having overcome her own personal and professional obstacles, her powerful story encourages this generation to face their challenges and conquer them. Her story led her to meet the media mogul, Oprah Winfrey for a life class on the theme “You Become What You Believe”. Just recently she shared her life journey on the TEDx platform. Through a whirlwind of inspirational lectures, round table discussions and media appearances on stages such as Global News TV, she positively influences, challenges and reconnects youth with their passions. She uses incredible wit and candor to empower women. Dr.Thabo envisions a world where all people are given the opportunity to become the best versions of themselves, not only to dream bigger dreams, but to create and shape the world they have always desired. Having lost her mother at the tender age of 14 in Zimbabwe, at her mother’s deathbed, she made a promise to her to be a doctor. Destiny led her to Canada where she and her family found themselves living in Community Housing in Toronto, subjected to social ills that could have deterred her from her path, despite these circumstances she rose from the ashes. Her journey leading to the fulfillment of the promise has been one filled with loss, pain, failures, mistakes, resilience, courage, faith, hope, grace and overcoming adversity. Through her dedication to make global impact, she was nominated by Women of Influence and Royal Bank of Canada for the 28th Annual RBC Canadian Women Entrepreneur Awards/Inspiring Group for the 2nd year in a row, selected as Top 4 Immigrant Women of Inspiration/Influencers in Canada by Canadian Immigrant Magazine and is the recipient of the Universal Women’s Network, Black Women Leader – Woman of Inspiration 2020 Award. She was selected by the CBC News Network as a Black Leading Voice, 2022. In 2023 She was the recipient of the Woman Changing The World Awards in the category of (Woman In Medicine, Rising Star, Thought Leader of the Year) – awards presented by By Oprah Winfrey All Time Favorite Guest, Dr. Tererai Trent. Dr. Thabo is now on a mission to heal through raising consciousness, to empower, to encourage, to enlighten, to inspire, to uplift and to motivate this generation to use pain as a pedestal toward the pinnacle of purpose. Resource Links:
Insight Gold Timestamps: 01:50 It is true that out of pain and tragedy, something beautiful can emerge 03:21 A program called Pathways to Education 07:51 There is power in having a dream and holding onto the dream and totally surrendering to it 10:53 Our stories matter 13:57 Keep on asking yourself the big question, Why do I want this? 15:34 There's power in asking 19:14 It’s actually very important to have a why 21:05 Failure reintroduced me to myself 23:22 Life has been gracious enough to throw at me the right circumstances 26:12 What's the healing power of storytelling? 27:56 That is the... | |||
| 22 Apr 2024 | Dr Jean Oursler – Harnessing Your Caveman Brain | 00:27:46 | |
SEASON: 3 EPISODE: 31 Episode Overview: Caveman Brain is the voice inside our heads that holds us back, based on fears that may or may not be true. It is the thought patterns and processes we use every day that are no longer working to make us successful. It is how our brains are reacting to these fears, thought patterns and processes that influence us each and every day to be less successful than we can or want to be. Caveman Brain is the thing that can make you stand out in a crowd or hide in the corner. If you are responsible for new business development, controlling your Caveman Brain is the single best thing you can do to change your trajectory of success. If you have done everything to increase your new business development, but nothing is working, then it’s time to turn your Caveman Brain into your ally. To help us understand how our Caveman Brain works and to get better results is the Results Queen, Dr Jean Oursler. Guest Bio: Dr Jean Oursler’s clients call her The Results Queen® because she is all about getting unprecedented results – at an unprecedented speed – that create and maintain an unprecedented performance for you. With a Ph.D. in Business Psychology, she employs a coaching philosophy grounded in a no-nonsense, results-focused approach, completely personalized to meet the needs of you and your practice. Resource Links:
Insight Gold Timestamps: 03:41 I bid on working with a Harvard neuroscientist 05:17 Caveman Brain, there's four places it comes from 07:03 So many things we need as salespeople, we make up that are not necessarily true 08:50 Read three books and you will be an expert, because you read three books more than anybody else 10:27 How is the decision going to be made for you to work with us? 12:14 In business psychology, it's really about the company 14:22 I'm really interested in your business life and how do we get results for you to be more successful? 15:50 If you want to have a really good relationship with anybody…. 17:16 Focus on the results, skip the goal setting 19:18 What you call Last Second Mentality 20:16 Jean the Results Queen™ 22:53 Visualizing the meeting before you get there 24:14 We call this Decision Tree Questioning 25:57 The website is cavemanbrain.com Connect Socially: LinkedIn: https://www.linkedin.com/company/jean-oursler-the-results-queen/ Facebook: https://www.facebook.com/cavemanbrain YouTube: https://www.youtube.com/@JeanOursler Podcast: https://cavemanbrain.com/dr-jeans-podcast/ Email: joursler@jaldenco.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Marketing Strategies and Tactics for 2024 with David Saxby! | |||
| 10 Oct 2022 | Barbara Rozgonyi – Growing Your Business Socially | 00:37:50 | |
SEASON: 1 EPISODE: 25 Episode Overview: Looking to grow your influence and your visibility, whether you’re an entrepreneur, small business, association, or corporation. If you are looking to attract leads, build your brand, and click with crowds using social media, content marketing, and PR, then you are going to enjoy my conversation with an international trends speaker, coach, and host of the podcast “Growing Social Now”, Barbara Rozgonyi! Guest Bio: Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Resource Links:
Insight Gold Timestamps: 05:30 Video has really changed our lives 09:29 There are influencers everywhere 14:32 Look at the different types of clients you’re trying to reach 18:30 What is the customer experience? 19:00 4D: Digital, Direct, Dynamic, Data 22:49 CPR: Challenge, Process, Result 31:57 Personalized as possible Connect Socially: LinkedIn: https://linkedin.com/in/barbararozgonyi Facebook: https://facebook.com/rozgonyi Twitter: https://twitter.com/wiredprworks YouTube: https://youtube.com/barbararozgonyi Instagram: https://instagram.com/barbararozgonyi Podcast: http://www.growingsocialnow.com Email: barbara@corywestmedia.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Emotional Intelligence - The Key to the Customer Experience with John Brennan! | |||
| 02 May 2022 | Jim Cathcart – How to Develop a Pro Mindset | 00:44:51 | |
SEASON: 1 EPISODE: 2 Episode Overview: Thinking about going pro? Ready to up your game? Looking to become more effective and confident while maintaining your authenticity and keeping it real? How much better could you be if you had a world-class success expert? My guest on today’s episode, Jim Cathcart, is considered one of the world’s leading professional speakers (ranked top 1% of the top 1% of speakers and business authors. Jim has delivered his message globally over 3000 times, and his 23 books have been helping individuals, business professionals, and entrepreneurs like you achieve more significant results. Join me now for an informative conversation with Jim Cathcart. Guest Bio: Jim is considered one of the world's leading professional speakers and business authors, at the top of the top 1%. His TEDx video garnered over 2.5 million views. He has presented over 3,300 speeches in every US state and worldwide. Jim Cathcart is one of only five speakers in the world who hold all of the following honors: past president of the National Speakers Association (NSA), recipient of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a 29-year member of the exclusive Speakers Roundtable (20 of the world's top speakers) and he received the Golden Gavel Award from Toastmasters International. In 2022 he was chosen as #7 of the Top 30 Global Sales Gurus and #19 of the Top Motivational Speakers. He was also inducted into the International Sales & Marketing Hall of Fame. Insight Gold Timestamps: 04:35 What inspired you? 06:04 What are your failures? 13:21 Talk about Mindset 23:20 COMMERCIAL: Looking to drive growth? 35.40 Developed coaching from 23 books 39:28 Velocity and commitment 43:03 Wrap Up Resource Links: Going Pro Coaching: https://cathcart.com/hire-jim/ Connect Socially LinkedIn: https://www.linkedin.com/in/cathcartinstitute/ Facebook: https://www.facebook.com/jim.cathcart Youtube: https://www.youtube.com/watch?v=-ki9-oaPwHs Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Mental Health in the Workplace with Michelle Dickinson! | |||
| 29 Aug 2022 | Michael Gregory – Become Preferred Through Collaboration | 00:42:33 | |
SEASON: 1 EPISODE: 19 Episode Overview: Is conflict hampering your results? This episode will show you how to focus on the tasks at hand, provide you with confidence when navigating difficult situations, and gain peace in your professional and personal relationships. The Collaboration Effect will give you the framework you need for active listening, connecting with others, and negotiating closure even with difficult people. After listening to this episode with our guest, Michael Gregory, you will take actions to overcome tough situations and enhance collaboration with others. Guest Bio: Michael Gregory is the founder of Michael Gregory Consulting, LLC. Mike is an international speaker, author, and consultant who helps clients identify, address and resolve issues with the IRS, business to business, and within businesses (shareholder disputes, succession planning) so that they can take advantage of The Collaboration Effect™. He has helped hundreds of clients work through conflicts and negotiate winning solutions. Mike has helped hundreds of clients resolve conflicts and negotiate winning solutions business to government (IRS), business to business and within businesses.
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Insight Gold Timestamps: 01:53 If we collaborate with each other we can get things done 09:43 Being heard is very significant 18:09 It's either reducing the pain or increasing the gain 21:35 The sooner we can begin to relate to each other and with whatever we have in connections, (social media) the better that relationship going forward 25:59 What have you been thinking about lately? 25:12 My favorite question is what would you like to have happened? 26:50 Know what you want. Ask for it. Have three reasons why it's beneficial for them. (Author, John Baker) 27:51 Organizations should choose collaboration over competition 31:52 When you have folks operating as a team and you're aligned in business, you will be successful 38:37 What are some things that you have done with others in this last year to make an impact? 41:07 It's not about me, it’s all about we, but we starts with me Connect Socially: LinkedIn: https://www.linkedin.com/in/mikegregconsult/ Facebook: https://www.facebook.com/michaelgregoryconsultingllc/ Twitter: https://twitter.com/mikegregconsult YouTube: https://www.youtube.com/channel/UCmhQ3z8hhsXTAHuqlfn1mdw Email: mg@mikegreg.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Suicide Prevention....Start the Conversation with Frank King! | |||
| 30 Oct 2023 | Michele Mariscal – Grief Recovery and Feelings of Loss that Can Lead to Anxiety | 00:32:16 | |
SEASON: 3 EPISODE: 8 Episode Overview: Grief is a natural response to loss, and it can have a profound impact on your mental health. Whether it is the loss of a loved one, a job, a relationship, or even a pet, the emotions that accompany grief can be overwhelming and can often lead to mental health challenges. Understanding the connection between grief and mental health is crucial in seeking the help and support needed to navigate through this difficult journey. To help us understand the role of grief and mental health is author, speaker and coach, Michele Mariscal. Guest Bio: Michele Mariscal’s professional experience spans several disciplines – fitness, worksite wellness, training and development. In her personal life, she has always been a seeker asking the questions that most people ask at some point. “Who am I?” “Why am I here?” Several devastating experiences of grief over the past 25 years pushed her deeper into these questions. She consistently applied her own learning to the continued healing of depression, anxiety, and grief. Now, she directs her professional skills and experiences combined with several spiritual healing modalities to serving others. It’s a multi-faceted approach, combining experience and background to help people live a life of vitality. She specializes in helping people move through grief and loss, to find meaning and contribution in life. Resource Links:
Insight Gold Timestamps: 02:22 Great book called Growing Through Grief 02:30 There's over 40 other types of losses 02:48 Definition of grief is the conflicting feelings brought on by any emotional loss 03:52 When our heart is registering some emotion that triggers fear…. 07:30 Incomplete grief 09:16 Recognize when grief is present 11:00 I would never have anybody compare any of their losses 13:52 What's the connection between grief and personal identity? 16:00 Grief has a cumulative effect 18:23 Is there a positive purpose to grief? 20:40 Our hearts don't break apart, they break open 22:18 The simple technique is called heart focused breathing 24:44 How does grief affect the working person and the workplace atmosphere? 27:26 I think if everybody took this mindset and heart set…. 29:20 That myth is it just takes time 31:11 We are all, 100% of us, grievers Connect Socially: LinkedIn: https://www.linkedin.com/in/michele-mariscal-phd/ Facebook: https://www.facebook.com/energymalchemy Twitter: https://twitter.com/MicheleMarisca3 YouTube: https://www.youtube.com/@MicheleEnergyM Instagram: https://www.instagram.com/michele.mariscal/ Email: energymm@yahoo.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ | |||
| 18 Dec 2023 | Arishma Singh – The Complex Inner Game that Underpins High Performance | 00:39:51 | |
SEASON: 3 EPISODE: 15 Episode Overview: Sales is much more complex than number crunching, reading scripts, or having coffee with clients. For too long, we've seen sales as something external to us. As salespeople, we spend enormous amounts of time honing our skills and figuring out how to close effectively so we get more 'yeses' from clients. This is what we think will make us good salespeople. However, in only focusing on the external work, we do not give ourselves the opportunity to realize our true potential. You can see this in top athletes, performers, and artists. They don't just ace their external game, they also become masters of the complex inner game that truly underpins their performance. To help us understand and strengthen our inner mental game is author, speaker and coach, Arishma Singh. Guest Bio: With over 20 years of corporate experience with multinational corporations and start-ups such as American Express, Nielsen Media, Google Australia, Pivot Software and Experian, Arishma has been known as a top performer, a ‘pocket rocket’ and a woman to watch. Her book, “The RespectedSalesperson”, is a must-read for anybody who wants to redefine what it means to be successful in sales. Arishma is a globally certified and accredited EFT practitioner, facilitating change for her clients by working with their mind, psyche and identity. She is passionate about bringing true personal growth to the corporate world, using the effective mind-body techniques developed as part of her copyright THRIVE model. Hailing from the beautiful islands of Fiji, Arishma came to Australia at the tender age of 19 with some big dreams and $400 in her pocket. She thinks in Hindi, loves to dance salsa and carries chillies with her everywhere she goes. Resource Links:
Insight Gold Timestamps: 02:56 My mantra always had been work hard, strive hard, and that is the way to achieve success 04:32 You seemed to settle in on EFT 06:35 I kept being asked, how do you do it? 08:30 I'm invested in ensuring the sustainability of my success in the sales 11:46 How many people actually see sales as a profession? 13:46 Set a scene where you're very clear in your intention 16:09 The nice girl syndrome 17:44 Go ahead and tell us why we should hire you 19:45 Not all salespeople are the same 21:18 The amygdala hijack 23:25 You accept, you reflect, then you'll go excavating 25:20 It also works on the positive side too 27:14 You also had an open mind because you pivoted straight away 28:57 In Australia, there's this whole Tall Poppy Syndrome issue here 30:47 How you found EFT and how it changed your life 31:31 EFT stands for Emotional Freedom Techniques 35:54 It used to affect you, but that's not the case now, you're safe 37:41 You're very generous with the amount of exercises Connect Socially: LinkedIn: https://www.linkedin.com/in/arishmaspeaks YouTube: https://www.youtube.com/@arishma.speaks Instagram: https://www.instagram.com/arishma.speaks/ Email: | |||
| 07 Nov 2022 | Denise Galloni – Overcoming Obstacles to Find Your Voice | 00:37:39 | |
SEASON: 1 EPISODE: 29 Episode Overview: If you're currently a leader in your organization or want to be a leader or a business owner, developing your leadership skills and focusing on what is important and how to prosper is always a priority. My guest, author, speaker, and corporate consultant, Denise Galloni, is here to talk about how to find your voice, and the five keys to lead and empower others. Guest Bio: Denise Galloni started her own training consulting company called DG Training Solutions, Inc. Her company specializes in: Instructional Design, Facilitation, Instructor Led Training, Evaluations, and more. Denise has previous experience in the following industries: Healthcare (including EHR), Direct Sales, Retail, Non-Profit, Utility and Finance (including banking). She is honored to be the creator, producer and host of a television show currently on BPTV called Empowering Women. In this show, Denise interviews women that share relative and important information to the audience to help empower and inspire them. As the Education Representative for Advantage Credit Counseling, Denise was the instructor for over 175 financial management classes taught in 5 different counties. She conducted over 40 financial presentations for local non-profit organizations and assisted dislocated workers from over 12 companies through the agency's Surviving Unemployment presentation. Resource Links:
Insight Gold Timestamps: 06:47 The problem does stem from communication 08:00 V is for Vision 11:40 How do you create a vision? 13:11 O is for Overcoming Obstacles 16:44 I is for Inspire 19:44 Why should I do this? 23:06 C is for Confidence 28:52 Negative language and negative self-talk 33:03 E is for Enthusiasm Connect Socially: LinkedIn: https://www.linkedin.com/in/deniseanngalloni/ Facebook: https://www.facebook.com/DGTrainingSolutionsInc Facebook Business: https://www.facebook.com/empoweringyoubptv Twitter: https://twitter.com/deniseanng YouTube: https://www.youtube.com/channel/UCc7d1KUEIqZTUBlSzMSm9eA Email: info@deniseanngalloni.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Empower Your Team to Exceed Sales Goals and Maximize Profitability with Steve Hillis! | |||
| 15 Aug 2022 | Frank King – Landing and Leveraging a TEDx Talk | 00:39:53 | |
SEASON: 1 EPISODE: 17 Episode Overview: Looking to take your career to the next level? Establish credibility and become preferred in your market? Want to accelerate your results by becoming a recognized thought-leader and sought after expert? Getting, crafting, and delivering a TEDx Talk just might be what you’re looking for. To help us understand the recipe for landing a TEDx Talk, and he’s done it 7 times, is professional speaker, coach and comedian, Frank King. Guest Bio: In 2016 Frank King began coaching potential TEDx Talkers, when a number of his speaker coaching clients approached him and asked if he would coach them on scoring a TEDx Talk opportunity. Since then, dozens of his clients have done their first TEDx Talk, several have done two, and one has done three! Frank King was a writer for the Tonight Show for 20 years, and he holds the record for the longest non-stop comedy club road trip ever. Beginning the day after Christmas in 1985, he and his wife (who must have the patience of Job) were on the road 2,629 nights in a row, comedy club to comedy club with no home, just a PO Box and voice mail. He shared the stage with Jerry Seinfeld, Jeff Foxworthy, Ron White, Adam Sandler, Dennis Miller, Ellen DeGeneres, Rosie O’Donnell, Dr. Ken Joeng, Rita Sirleaf and Kevin James, among others. Since becoming a public speaker on Suicide Prevention in 2014, Frank has done 7 TEDx Talks. Resource Links:
Insight Gold Timestamps: 16:28 TEDx talks have a structure to them 16:57 Some messes and stresses 17:54 You don't pay to do a TEDx. That's the good news 18:08 The difference between a TED and a TEDx 19:29 Catching their attention is the first hurdle to get over 20:54 Mistakes people make when applying to do a TEDx talk 22:24 It's a marketing pitch to the TEDx selection committee 23:43 Passion is very important 27:55 The riches are in the niches 31:49 Land and leverage a TEDx talk and speaker marketing Connect Socially: LinkedIn: https://www.linkedin.com/in/frankkingthemhcomedian Facebook: http://www.facebook.com/thementalhealthcomedian Twitter: http://www.twitter.com/theMHcomedian YouTube: https://www.youtube.com/thementalhealthcomedian Instagram: http://www.instagram.com/mentalhealthcomedian Corporate Bureau Sizzle Reel: https://vimeo.com/732175641 Email: frank@yourtedxcoach.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Significant Leadership....It Starts with You with Lauren Schieffer! | |||
| 06 May 2024 | Scott Cohen – How Email and SMS Can Help Win Back and Retain Customers | 00:41:58 | |
SEASON: 3 EPISODE: 33 Episode Overview: There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help. Standing out from the crowd and getting your message heard is always a challenge. Employing email and SMS marketing remain potent tools for engaging with customers. By implementing best practices such as personalization, mobile optimization, and clear CTAs, while avoiding overwhelming frequency and generic content, you can harness the power of these channels to drive meaningful results in your marketing efforts. To help us understand how to use these tools effectively is award winning marketing expert and CEO of Inbox Army, Scott Cohen. Guest Bio: Having begun life as a copywriter, Scott Cohen has been a stalwart in the email marketing industry since his boss came to him and said, "Hey, you write the newsletters... why don't you do them?" He has worked on both sides of the aisle, as a brand-side marketer running the email marketing programs at Purple, 1-800 Contacts, and Western Governors University as well as agency side working with clients ranging from small businesses to enterprise companies across multiple industries. Scott won the 2021 Stefan Pollard Email Marketer of the Year Award from the ANA Email Experience Council for his work during his time at Purple. He's a sought-after speaker, webinar and podcast guest, having spoken at events like the Email Insider Summit, Email Evolution Conference, Email Innovations Summit, eTail West, and more. (He also won a Bronze Telly Award for the very first TV ad he ever wrote, so "it's been downhill ever since.") Given his unique experience, Scott knows enough "to be dangerous" about email marketing, SMS, and many things CRM and retention marketing. He's built and managed larger CRM and retention teams, sent millions of emails (and a few million SMS, too), and written more than a few ads, blog posts, brochures, websites, and many other content pieces over the course of his 20-year marketing career. He's pressed the "Send" button a few thousand too many times to be anything other than frank about what email marketers need to do! Resource Links:
Insight Gold Timestamps: 03:41 My career started as a copywriter 05:42 You're a songwriter, but you just do it in your emails 06:52 It put email back on the map, that’s really what COVID did 08:56 What are some of the common misconceptions about email and SMS marketing? 10:27 Odds are you're not sending enough emails 10:33 By the time you get sick of it as an ad professional, somebody's finally seeing it 10:47 Being there in the inbox consistently with value drives branding 11:42 I believe in the concept of what we call being professionally persistent 13:31 The days of the once a month newsletter are dead 15:35 The ‘dreaded wall of text’ is something you want to avoid in email 17:20 If you want to have a PDF, post it on your site, and you can link to it in the email 17:43 Do not use a bitly (in email) 19:11 Deliverability is a whole different animal 22:48 You can spend 10,000 tweets building a reputation, and one tweet destroying it (Scott Stratton) 23:20 Warm up the mailbox first 25:38 How do you demonstrate the... | |||
| 26 Feb 2024 | Sneha Mandala – Flow State – Burnout to Breakthrough | 00:40:00 | |
SEASON: 3 EPISODE: 23 Episode Overview: Are you looking to avoid burnout but still maintain high engagement for yourself or your team? My guest on this episode is a beacon of transformation for disconnected teams and leaders who are looking to foster an environment of engagement and effortless work. Finding the balance between passion and burnout is the key to turning you and your team into an engaged powerhouse. For leaders, entrepreneurs, and anyone in between, feeling the weight of constant organizational change and the challenge of keeping productivity at its peak, this conversation promises to be a game changer. My guest is here to guide us through the journey of making work feel effortless. Join me now for my conversation with culture, engagement and peak performance expert, Sneha Mandala. Guest Bio: Sneha Mandala is an expert in "Sustainable Peak Performance" for corporate and tech professionals. Her mission is to optimize employee performance while combating disengagement and burnout, which has been proven to significantly reduce business expenses. In fact, this problem is currently costing the U.S. economy $1 trillion annually. As a highly regarded speaker for Vistage, the world's largest executive coaching organization, Sneha Mandala has trained and coached several business and tech leaders. She has helped them develop tailored solutions for department-specific needs, utilizing Lean management methodologies to enhance productivity, and offer personalized guidance to empower employees in leveraging their strengths. She has reduced turnover and elevated engagement and performance in these organizations. Sneha's expertise has led to an the International Achiever Award at the 2023 Eurasian Summit, and repeat appearances on Fox 24 News and features in NY Post and LA Weekly, where she dissects intricate corporate issues and provides impactful solutions that resonate with diverse employee age groups. Resource Links:
Insight Gold Timestamps: 03:49 Where work doesn't feel like work. Work feels like play. 04:37 Effortless work 05:56 Does hard work really lead to success? 08:47 We know people who are doing what they love and they're burning out still 12:19 Now imagine you were left. to work on any project, that you felt passionate about 14:12 They're allowed to work on any project they want to 15:56 Gmail was born out of the Google's 20 percent project 18:09 The Coasting Phenomenon 20:57 Get the HR department involved 22:11 Your goal shouldn't be creating cookie cutter employees 24:26 The 4 percent rule 24:39 Flow occurs in the sweet spot of boredom and anxiety 26:39 We have a program we're launching called RAINMAKER10X™ 28:59 What you just shared is a great way to start 30:20 The question is, do you have the awareness? 32:53 How much authenticity do we need to bring to the table? 34:40 You want to be in a state of being for fulfillment and happiness 37:14 What should leaders be focusing on today to prepare for that future? 39:04 Book, 5 Reasons Your Employees Are Not As Productive As They Should Be Connect Socially: | |||
| 26 Sep 2022 | Laura Handke – Free Your Authentic Voice and Find Your Power! | 00:42:41 | |
SEASON: 1 EPISODE: 23 Episode Overview: Our Voice is the most important tool to live a passionate, fulfilled, and authentic life. There’s a beautiful, complex, and deeply psychological connection between one’s nature, one’s voice, and one’s community. Our words, the way we share them, and the very sound of our voice can change minds, move mountains, convey important messages, bring audiences to tears, and transform the existence of others. The way we communicate is a direct tool for leadership and change. Once we learn how to use our voice - without fear, hesitation, or the belief that we must fit into a mold - that’s when the magic happens. To help us understand the power of voice and speak authentically is author, speaker and coach Laura Handke. Guest Bio: Laura Handke is an inspirational and energetic facilitator, writer, speaker and certified Transformational Voice® teacher, committed to helping others express themselves fully in the world. Laura helps new and experienced speakers and performers feel comfortable, confident and personally expressive speaking in front of people or on camera. It’s never too late, or too early, to learn to express your inner voice in the outer world. Resource Links:
Insight Gold Timestamps: 06:33 It’s a disconnection between the head and the heart 06:59 How important is confidence 09:08 The inner voice and the outer voice 16:13 Being in the moment 19:17 The more you use your authentic voice 21:14 The emotional impact 25:54 Your breath is the river that is carrying the sound of your voice 30:11 The cadence of your voice 38:48 What you should avoid Connect Socially: LinkedIn: https://www.linkedin.com/in/laura-handke-47267b8/ Facebook: https://www.facebook.com/laurahj YouTube: https://www.youtube.com/channel/UCFCsuEmvnslIQ4S0UAnawWw Email: info@laurahandke.com Link to Book: Breath by James Nester Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Using Humor as a Professional Skill with Tim Gard! | |||
| 04 Sep 2023 | David Owasi – AI Automation Lead Generation | 00:43:41 | |
SEASON: 2 EPISODE: 36 Episode Overview: The future of marketing, selling and business development is with Artificial Intelligence or AI. My guest, David Owasi, is a seasoned expert in leveraging innovative technologies for lead generation and business development. With a deep understanding of the latest advancements in Artificial Intelligence (AI), David possesses the unique expertise to empower your business to unlock its full potential by harnessing cutting-edge AI tools that can help you automate repetitive tasks, streamline operations, and enhance productivity. With David's guidance, your business can tap into the immense power of AI to generate high-quality leads, optimize customer support, and achieve sustainable growth. Get ready to revolutionize your business and maximize profitability with my guest, David Owasi. Guest Bio: With a background in software and a track record of leveraging the most innovative technologies to generate high-quality leads while lowering acquisition costs for 7, 8 and 9-figure businesses, David has the unique expertise required to help your company realize its full potential and profit using a host of AI tools. With ACE Revealer, you'll be able to tear down the wall between you and your website and social media page visitors. David is a growth marketer. His unique skillsets lie in the intersection of software development, AI and go-to-market strategy. He is passionate about personal development and building innovative marketing tools. Resource Links:
Insight Gold Timestamps: 06:04 How do I do my marketing? How do I get my clients? 07:06 The cost of acquisition really dictates the profitability 08:38 The reason why AI is such a game changer…. 10:16 ACE Website Revealer 12:11 How can I hijack some of that traffic for myself? 15:13 One of the ways we're able to use this technology 18:46 Social media is probably your best bet 20:33 I'll create a message just for you 24:03 What kind of benefit are we getting from the AI technology? 25:15 Automation is hand in hand with AI 27:53 Concerns around data privacy 28:41 How am I bringing value to people? 29:55 We are only limited by our imaginations 32:47 It really helps you to focus 34:07 What's a typical ROI they should expect? 37:02 Between 15 to 30% is what we're willing to spend to acquire a customer 39:56 Just help businesses maximize what they’re already spending money on Connect Socially: LinkedIn: https://www.linkedin.com/in/davidowasi/ Facebook: https://www.facebook.com/owasidavid YouTube: https://www.youtube.com/channel/UCrj7XFo_hwAVKvmptOQgVCQ Instagram: https://www.instagram.com/davidowasi/ Threads: https://www.threads.net/@davidowasi Email: david@aceyourbusinessacademy.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next... | |||
| 09 May 2022 | Michelle Dickinson – Mental Health in the Workplace | 00:42:07 | |
SEASON: 1 EPISODE: 3 Episode Overview: Feeling overwhelmed and need a little help? When it comes to mental health in the workplace, people are still reluctant to divulge their issues. In a recent survey, 68% of business professionals worried that reaching out about a mental health issue could negatively impact their job security. Although 50 percent of employees (and 60 percent of Millennial employees) reported having had a mental health lapse, only one-third of those employees reached out to their employers. In this episode Mental Health author, Ted Talk speaker and advocate Michelle Dickinson shares some insights on how businesses can remove the stigma and shame that comes from invisible disabilities. Join me now for my conversation with Michelle. Guest Bio: Michelle works to normalize the mental health narrative in the workplace and prevent employee burnout by teaching resilience and mental well-being workshops. She helps leaders gain the confidence to reach out and support their staff if they sense they may be suffering. She has empowered thousands of employees with her resiliency workshops throughout the pandemic. Michelle is a Workplace Mental Health Strategist & Consultant and a TED Talk Speaker and a published author of her memoir “Breaking Into My Life – Growing Up with a Bipolar Parent and My Battle to Reclaim Myself”. Because she has worked in the corporate space for over 19 years, suffered from depression herself, and spent her childhood and young adult life caring for her bipolar mother, Michelle gets it! And she knows first-hand what it is like to navigate a mental health imbalance. Michelle specializes in helping organizations increase inclusion, presentee-ism, and retention while decreasing employee downtime by cultivating a culture of compassion in the workplace. Resource Links:
Insight Gold Timestamps: 06:04 Sobering statistics 11:49 The brain is just another organ 25:50 We have to protect our minds 31:31 Coming out of the pandemic 33:57 A gratitude practice 39:32 Digital detox Connect Socially: LinkedIn: https://www.linkedin.com/in/michelle-e-dickinson-mm-🧠♥%EF%B8%8F-7882013/ Facebook: https://www.facebook.com/michelle.dickinson.146?ref=bookmarks Instagram: https://www.instagram.com/michelledickinson71/ Twitter: https://twitter.com/mdickinson13 YouTube: https://www.youtube.com/c/MichelleDickinson-MCTM/videos Email: MichelleEvDickinson@gmail.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Connecting and Communicating in a Multi-Generational Workplace with Kit Welchlin! | |||
| 19 Feb 2024 | Jim Pietruszynski – Branding is More than a Logo | 00:39:20 | |
SEASON: 3 EPISODE: 22 Episode Overview: In today's saturated market, where messages and brands constantly jostle for a slice of our attention, merely having a visually appealing design or a memorable tagline doesn't cut it anymore. It's about diving deep, beyond the surface, to genuinely connect with the core of human emotions and thought processes. This is where our guest, Jim Pietruszynski, the CEO of Soulsight, truly excels and sets himself apart. Jim has been a pivotal force in shifting cultural landscapes and propelling brand growth by tapping into an unparalleled comprehension of the human psyche. Picture this: crafting brands that do more than just exist - brands that thrive and resonate within the very essence of consumers, sparking both an emotional connection and delivering concrete results. Prepare yourself to explore the intricacies of constructing brands that not only capture, but also captivate hearts, all while driving impressive outcomes. Join me now for my conversation with Jim Pietruszynski. Guest Bio: Jim Pietruszynski is honored to be the CEO of Soulsight, a full service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience in iconic brand design, Jim has worked in every category and channel, and is driven not only by creativity, but understanding true human needs, turning brands into artifacts of our culture. He has spent the last 25 years at Soulsight with roles as a Designer, Strategist, Account Manager, and CMO. Jim’s passion for the creative process begins with the formation of an environment where a strong strategic vision can truly thrive. Collaboration and honesty have been important factors that have fostered breakthrough innovation and game-changing creativity. Jim’s inspiration comes from insights grounded in basic human truths and an empathetic approach. His focus on strategic insight and design allows him to contribute compelling creative thinking for clients and colleagues. Jim has experience in working with global and iconic companies such as Kraft Heinz, Coca-Cola, Molson Coors, General Mills, Pfizer, Unilever, and Hershey’s, and his work has been recognized by Graphis, How, Print, Communication Arts, Mobius, London International Awards, International Brand Packaging, Creativity Annual Awards, and Pentawards. Resource Links:
Insight Gold Timestamps: 03:34 I love feedback, I love constructive criticism 04:12 Design's all about problem solving 05:40 Emotions were really the messengers to help us solve problems 07:14 70% of all decisions are made subconsciously by our emotion 07:40 If you compare the movie Die Hard to Rambo 11:48 SOUL stands for…. 13:25 Coors is an interesting example 15:55 It can get a little bit scary when we over generalize 17:56 What brings them together is actually the emotion 19:33 What are the values that are important 19:44 Passion, growth and respect are the three values that we hold strong 22:41 If you want a brand to maintain consistency, become iconic 24:57 Looking at the brand every year and auditing 27:12 Brand activation 30:47 Enterprise Rental Car, they do a great job of utilizing empathy and emotion 32:21 Collaboration is key for... | |||
| 15 Jan 2024 | Gerry O’Brion – Unlock the Power of Because | 00:41:26 | |
SEASON: 3 EPISODE: 17 Episode Overview: Becoming the preferred choice is the goal of any organization that sells something. In today’s congested marketplace it’s important to create strategies and messaging to attract your ideal customers, and leverage change to create unique competitive advantages that make you the clear choice. If you are looking to disrupt your market and become the emotional favorite, then you are going to enjoy my conversation with author, speaker, and marketing guru, Gerry O’Brion. Guest Bio: Gerry O’Brion has helped thousands of CEOs, executives, sales teams, and franchisees become the #1 choice in crowded industries. Gerry is the creator of The Because framework of influence that reveals how to become the #1 choice, even in a crowded market. His book - They Buy Your Because – Closing the sale in a crowded market, shows companies how to clarify their message, stand out in the sea of sameness and close more sales. Gerry is known for rolling out the advertising for the Coors Light bottle with the color-changing mountains, which grew the brand by hundreds of millions of dollars. Gerry spent his career as an executive for brands like Procter & Gamble, Coors Light, Quiznos, and Red Robin. He has an MBA from the University of Michigan, a BBA from the University of Wisconsin and spent 8 years in the military. Resource Links:
Insight Gold Timestamps: 03:35 The core part of the framework is four things 04:53 Go talk to people who you thought you were going to sell to, but who said no to you 06:01 The foundations of the framework are exactly what billion dollar brands do 07:45 A famous study that people have talked about for decades 09:16 Our brains are running a script 10:56 Your “because” makes all the difference 11:11 Our problem is business owners is that we are not good at finishing the sentence of influence 15:15 We don't have to use the word because all the time, do we? 15:21 If you want to implement this strategy of influence in your business, this is really important 16:41 We're good at making promises, we’re bad at giving them the proof 17:45 They got sued by Pizza Hut when they were a little tiny little startup pizza place 21:12 What about when the customer doesn't know you yet? 22:49 There's a case study about a car dealership in Denver called Schomp BMW 24:02 What do you do that others haven't done, can't do, or won't do? 25:50 They're actually buying, because of what the why does 28:48 I literally ask, what do you want them to know, think, and do 30:39 How well do you know your competition? 31:14 I called it my “I wish I knew list” 36:15 My book is for the rest of us, the ones that need to close more sales this year than last year 38:19 Can we use the same strategies we used 40:31 If you don't have good becauses….innovate, listen, get insights from your customers Connect Socially: LinkedIn: https://www.linkedin.com/in/gerry YouTube: https://www.youtube.com/channel/UCvTPOtOIs6Krg2kyaISx1yg Email: gerry@whatbigbrandsknow.com Sponsors: | |||
| 03 Apr 2023 | Greg Kihlström – If You Want to Lead in Business, the Customer Comes First | 00:45:08 | |
SEASON: 2 EPISODE: 14 Episode Overview: Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omni-channel customer experiences, brands are faced with a dilemma. Build the foundation for the future of customer relationships or lose relevancy in a crowded market. Doing this, however, is not without its challenges. While many enterprises are engaged in digital transformations in order to modernize and anticipate future changes, these efforts are often fraught with challenges and many fail to deliver the results promised. To help us understand how to create a world-class customer experience, is bestselling author, speaker, and consultant, Greg Kihlström. Guest Bio: Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware. He earned his MBA from Quantic School of Business and Technology and is a member of the School of Marketing Faculty at the Association of National Advertisers. He currently serves on the University of Richmond’s Customer Experience Advisory Board and the Workhouse Arts Foundation Board as Chair of the Marketing Committee. Greg has had multiple best-selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world’s leading experts and leaders. Greg is a contributing writer to Fast Company, Forbes, MarTech, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s participated as a keynote speaker and panelist at industry events around the world including Internet Week New York, Internet Summit, DigiMarCon, Digital Summit, EventTech, MarTech, SMX Social Media, and VMworld. He has guest lectured at several colleges and universities including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University, and Virginia Tech. Resource Links:
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| 17 Jun 2024 | Returning Guest, Jim Pancero – Sharpening Your Competitive Edge | 00:39:48 | |
SEASON: 4 EPISODE: 3 Episode Overview: How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers. My guest on today’s episode is here to unravel the complexities of this landscape and share invaluable perspectives and insights on how organizations can authentically differentiate themselves, communicate their unique value proposition, and navigate the competitive fray with confidence. So if you’re ready to gain a deeper understanding of how to effectively communicate value and uniqueness in today’s marketplace, you’re going to enjoy my conversation with returning guest, author, speaker and coach, Jim Pancero. Guest Bio: Jim Pancero is a seasoned professional in sales and sales leadership training and consulting. He is renowned for his expertise in enhancing the effectiveness of sales teams across various industries. With over 40 years of experience in the field, he has built a reputation for his comprehensive understanding of sales processes and his ability to implement innovative strategies that drive success. His approach focuses on helping organizations increase their competitive edge and profitability through proven sales techniques and leadership development. Jim’s methodology emphasizes the importance of proactive selling and advanced sales leadership. He provides detailed training and coaching aimed at evolving the skills of sales professionals from traditional order-taking to more strategic, value-driven selling. His workshops and seminars are tailored to address the specific challenges faced by his clients, ensuring that they learn practical skills that can be immediately applied to their work. Jim's clients include businesses ranging from small companies to Fortune 500 corporations, all benefiting from his deep insights and actionable solutions. Beyond training, Jim Pancero actively contributes to the sales community through his YouTube channel, where he shares a wealth of sales training videos and tips. He is also a prolific speaker at industry conferences and events, where he discusses trends in sales strategies and leadership. His commitment to sharing knowledge and empowering sales professionals is evident in his extensive body of work, which includes articles, online resources, and direct consultancy services that have helped countless sales teams achieve their full potential. Resource Links:
Insight Gold Timestamps: 02:08 We have gone through a major cultural shift and how buyers buy 05:05 Customers are saying, prove yourself 06:21 One of the weakest and most ineffective advertising is…. 08:49 Old selling language 09:27 I talk about the importance of getting higher, wider, and deeper 10:38 The toughest single question in selling is…. 13:37 The messaging they communicate usually tends to have little to do with the customer 17:34 We call it opera singers 18:36 Something I call the X's and O's test 19:48 Price is never the issue, unless it is the issue 21:56 We're not talking solutions until we know that there's a problem 23:28 There are 4 fundamental reasons of why people buy in a competitive environment 26:08 I use ChatGPT under DALL-E 28:02 On LinkedIn, everybody's a seller and there's very few buyers 29:39 With magic, we use a concept... | |||
| 23 Jan 2023 | Diane Windingland – Elevate Your Virtual Presentations | 00:40:20 | |
SEASON: 2 EPISODE: 4 Episode Overview: Whether you’re presenting training programs, team meetings, or a sales pitch, you can present like a pro, deal with technological glitches, appear calm under pressure, and deliver value packed virtual presentations. If you want to learn how to make your online meetings as engaging as in-person you’re going to learn some helpful strategies and tactics in my conversation with Diane Windingland. Guest Bio: Diane Windingland, owner of Virtual Speech Coach and the author of several books on communication skills, was originally trained as an engineer. Since 2011 she has been speaking for organizations that want to help their people have better, more profitable conversations and presentations. She also coaches subject matter experts on how to communicate with clarity and confidence, shaping what they know into communications that engage and get results. Diane lives with her husband in Shoreview, MN and dedicates much of her spare time as a volunteer for Toastmasters International, an organization that empowers people to be better leaders and communicators. Resource Links:
Insight Gold Timestamps: 04:35 Fundamental differences between virtual and live 05:40 Body language 07:24 Breakout rooms 08:31 Everybody has a front row seat 14:04 The use of props 18:36 A defining statement 19:10 Why would your audience care? 21:30 Concept called PREP: Point-Reason-Example-Point 22:45 Audience benefit statement 27:54 Then, Now, How (Craig Valentine) 31:00 A hundred tips and tricks to Appear Confident in Presentations 31:53 The root of most fear of public speaking is the fear of being judged 33:34 Expansive body posture 36:15 Sit up tall 36:57 Know your stuff Connect Socially: LinkedIn: https://www.linkedin.com/in/dianewindingland/ Facebook: https://www.facebook.com/VirtualSpeechCoach Twitter: https://twitter.com/DWindingland Instagram: https://www.instagram.com/virtualspeechcoach/ YouTube: https://www.youtube.com/c/VirtualSpeechCoach Email: diane@virtualspeechcoach.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Above Quota Performance with Steve Weinberg! | |||
| 27 Jun 2022 | Linda Cohen – Discover the Return on Investment of Kindness (ROI) | 00:31:17 | |
SEASON: 1 EPISODE: 10 Episode Overview: Kindness is not always seen as a priority in the workplace, especially as it can contrast with the traditional image of a successful entrepreneur. Haven't we been told that 'nice people finish last?' Office culture can be cutthroat and competitive, leading to hurtful criticism, lack of collaboration, and miscommunication. However, now we are increasingly talking about wellbeing in the workplace, and bringing an authentic quality to our work, being gentle with ourselves, and with others around us. And to help us understand the ROI of kindness, is author, speaker and trainer, Linda Cohen. Guest Bio: Linda Cohen, also known as the Kindness Catalyst, has been a nationally recognized kindness expert and professional speaker for over a decade. She works with a wide variety of businesses and associations on the ROI of Kindness. Her 2nd book The Economy of Kindness: How Kindness Transforms Your Bottom Line was published in October 2021. A culture of kindness improves team performance and company morale. Acts of kindness strengthen employee engagement. Kindness practices help build stronger organizations live and virtually. Linda’s virtual and live programs are highly interactive and go well beyond Q & A with customized activities that allow for laughter, team recognition, and significant connection. Linda customizes and creates one of a kind engaging and fun programs for each audience to help everyone Reimagine Kindness. Resource Links:
Insight Gold Timestamps: 04:39 What holds you back from being kind 06:32 Both kindness and unkindness are contagious 07:45 Every one of us is shouldering a burden right now 14:49 Authenticity, vulnerability and kindness are not weaknesses 18:02 Recognition program 22:12 A formula for kindness 26:47 A thousand Mitzvahs project 28:12 Elevating kindness can combat burnout Connect Socially: LinkedIn: https://www.linkedin.com/in/lindamcohen/ Facebook: https://www.facebook.com/Lindacohenconsulting Twitter: https://twitter.com/mitzvahs YouTube: https://www.youtube.com/channel/UC5lAntSBrci96bweWlDNMKg Instagram: https://www.instagram.com/kindnessfromcohen/ Email: linda@lindacohenconsulting.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Building a Relevant and Meaningful LinkedIn Network with Teddy Burriss! | |||
| 21 Aug 2023 | Anna Lovell-Nesmith – Avoid, Navigate, and Overcome Burnout | 00:39:45 | |
SEASON: 2 EPISODE: 34 Episode Overview: Struggling with overwhelm, anxiety, depression or exhaustion? Ready to reclaim your emotional, mental and physical health and find joy in your life. Here today to help us avoid, navigate and overcome burnout, without wasting time and energy, is professional burnout specialist, Anna Lovell-Nesmith. Guest Bio: With a 100% success rate, Anna Lovell-Nesmith helps Business Professionals, CPA's, Bookkeepers, and Tax Accountants avoid, navigate, and overcome burnout, and transform their lives. Typically, clients come to Anna because they are struggling with overwhelm, anxiety, headaches, stomachaches, depression or exhaustion. Despite seeking medical attention, nothing has helped. They have utilized their resources yet remain in the same reactive, uncomfortable, and unhappy state. They are ready for a change NOW! Anna knows what it's like to be burnt-out, and has witnessed first-hand the dangerous toll it can take on your body and mind. That's why her customized approach is truly customized to suit you. Especially your learning style and techniques that are intuitive to you. Resource Links:
Insight Gold Timestamps: 02:44 Anything can trigger burnout 03:52 How are we defining burnout? 06:21 When you should seek help 09:45 I give them bite-sized homework 10:40 Practice the power of the pause 14:00 Prioritize by impact 17:35 Before anything….take a beat 19:46 The awareness is what it comes down to 24:00 We can only take in so much 26:28 Is there a common theme that you see? 29:01 Being laid off could lead to burnout 29:40 A lot of people put their identity with their profession 31:48 The mind and body connection 35:20 Really it's just bite size, impactful things that we can do 36:24 What is usually the transformation that occurs? Connect Socially: LinkedIn: https://www.linkedin.com/in/anna-lovell-nesmith/ Email: TheHappinessAffect@gmail.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: How to Process and Make Friends with Rejection with Alyssa McMasters! | |||
| 25 Mar 2024 | Kaleb Dahlgren – Resilience, Growth, Health and Wellness | 00:34:39 | |
SEASON: 3 EPISODE: 27 Episode Overview: Welcome to the Becoming Preferred podcast. Today we're diving deep into a narrative that's both heart-wrenching and incredibly inspiring. Our guest is Kaleb Dahlgren, a name that resonates with resilience, hope, and the power of the human spirit to overcome the unimaginable. Kaleb, a survivor of the tragic 2018 Humboldt Broncos bus crash, has turned a story of profound loss into one of purpose and impact. Beyond surviving, he's thriving - as a student, an advocate for diabetes and mental health, and a bestselling author. His journey is a testament to the strength found in vulnerability and the importance of sharing our stories to connect, heal, and inspire. This episode is about the power of the human spirit, the importance of community, and the unstoppable force of a determined heart. Join me now for my conversation with Kaleb Dahlgren. Guest Bio: From a young age, Kaleb had no choice but to be resilient. His hockey career was threatened before it started by a diagnosis of Type 1 diabetes at 4 years old. Yet Kaleb proved his doctors and coaches wrong by going on to play hockey at an elite level. During his career, he played for the Humboldt Broncos - a team that made national news when their bus collided with a transport truck. The accident took away 16 lives and left only 13 survivors, many of them with lifelong injuries. Kaleb is one of the survivors. Once he recovered, Kaleb returned to the ice to play for York University’s varsity hockey team. While at York, he earned a Bachelor of Commerce degree graduating as Valedictorian, Magna Cum Laude, and Varsity Athletics Male Graduate of the Year in April 2021. Currently, Kaleb is studying to become a Doctor of Chiropractic. Kaleb is dedicated to helping others, whether that’s through sharing his story or through his community volunteer work. He is the founder of Dahlgren’s Diabeauties, a mentorship program designed in 2017 to give back to children with Type 1 diabetes. Through this program, he is able to raise awareness, support, and guidance to his community of Diabeauties. Kaleb is also the recipient of the Canadian Volunteer Award for Emerging Leader of the Prairies, the National JDRF Young Volunteer of the Year award, and dozens of other accolades for his community service. Somewhere in the whirlwind of life, Kaleb found time to become a #1 Bestselling Author for his memoir, Crossroads, the story of his life thus far. As a speaker, he is known for his honesty, his inspiration, and his captivating storytelling. In the face of insurmountable odds, he shows us that through perseverance you can do anything. Resource Links:
Insight Gold Timestamps: 03:39 The doctor called in my parents and said that Kaleb is a type 1 diabetic 05:46 The beauty of the illness was the fact that it made me develop a lot of resiliency…. 07:00 Our bus collided, T-Boned into a semi truck trailer 08:30 I was in a state called post traumatic amnesia 10:51 What led you down the road to say, hey, I'm going to do a book? 12:28 That's where the inspiration came from, is my professor 14:20 Can you share some strategies or mindsets that have helped you maintain resilience? 15:46 One more big piece was just accepting and forgiveness 17:25 I think forgiveness is so powerful 19:25 Darcy Hogan, our head coach at Humboldt, he... | |||
| 29 Jul 2024 | Keith Sampson – Developing a Grow Through It Mindset | 00:33:49 | |
SEASON: 4 EPISODE: 9 Episode Overview: A Grow Through It Mindset is about embracing challenges and setbacks as opportunities for personal and professional growth. It's the belief that through effort, learning, and persistence, individuals can evolve and adapt in the face of adversity. This mindset encourages individuals to approach difficulties as learning experiences, view failures as stepping stones towards improvement rather than as reasons to give up. Ultimately, a Grow Through It Mindset fosters resilience, adaptability, and a positive attitude, which are valuable traits in both business and everyday life. To help us understand how to develop a Grow Through It Mindset is entrepreneur, speaker and coach, Keith Sampson. Guest Bio: Keith Sampson works in the payments industry as the national sales director for North American Bancard. He is also the owner of Trident 21, providing payment solutions, growth and attention tools, as well as consulting. With a passion for helping people, he created a program called Gift Card Surge to help area businesses and individuals meet the needs of his community, especially in the wake of the coronavirus pandemic. Resource Links:
Insight Gold Timestamps: 04:10 We learned these principles of how to grow a business 05:44 It goes back to my second watershed moment in life 07:10 There's two choices you have here 07:14 You can either choose to Go Through It, or you can choose to Grow Through It! 09:15 I’ve learned far more through the failures than I ever did the successes 10:21 Here's a framework you can adopt today 13:48 Do I prioritize investing in myself? 14:41 Will Guidara, the author of Unreasonable Hospitality 18:15 Gratitude spirals upwards 19:38 Three things you're grateful for and then one thing you wanted to pray for 22:11 Ridiculous Resiliency 23:35 How do I become proactively resilient? 24:38 Number four is Playing the Long Game 28:24 If you love what you're doing, there's no such thing as retirement 28:34 The level of success that people can achieve based on the people that they surround themselves with 30:58 AI is not going to replace us, AI is going to elevate us 32:36 Cloud 9 multisport that's in Winona Lake, Indiana Connect Socially: LinkedIn: https://www.linkedin.com/in/iamkeithsampson/ Blog: https://www.trident21.com/trident-21-blog Email: Ksampson@trident21.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Employing Humor For Competitive Advantage with Courtney Bickert! | |||
| 13 Nov 2023 | Kevin Maney – Category Design – The Key to Competitive Advantage | 00:40:39 | |
SEASON: 3 EPISODE: 10 Episode Overview: Most businesses just try to be better than their competitors, constantly fighting for every bit of marketshare. If you are looking to stand out from the competition and authentically define, develop, and ultimately dominate a new category of business, you’ll need to answer the questions, “What’s the problem you solve?”, “What solution must exist?”, and “Why are you that solution?” So if you are looking to dominate your market, then you are going to enjoy my conversation with bestselling author and award-winning columnist, Kevin Maney. Guest Bio: Kevin Maney is co-author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets and has been a bestselling author and award-winning columnist writing about technology for three decades which allows Kevin to bring broad and deep context to Category Design conversations. Kevin co-authored his most recent book Intended Consequences. He also authored The Two-Second Advantage (a 2011 New York Times best seller), Trade-Off: Why Some Things Catch On and Others Don't, and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. Kevin has written for Newsweek, Fortune, The Atlantic, Fast Company, Conde Nast Portfolio, The New York Times and USA Today. Kevin has also appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR. Resource Links:
Insight Gold Timestamps: 02:39 One of the great accidental career moves of all time 04:04 All of those interviews and all that time with these companies 06:11 Why would you not want to do everything you could 09:09 Category and category design 11:44 It's kind of an inside-out look at strategy 12:42 Instead of calling it a sports bar, she calls it The Sports Bra 14:43 Businesses operate their businesses for their convenience 16:13 They think about the problem to solve first 17:53 Now that you understand that that's a problem, I have a solution for you 22:12 Deep sales 23:54 If you're in a space with a clear category winner…. 26:48 Can both strategies work at the same time? 28:33 What's the first step in the category design consultation process? 34:04 What's the enemy of the innovation? 35:36 So many CEOs fail at telling people why they need what they're making 37:19 Eat your lunch before the competition does 39:42 The book is called Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Connect Socially: LinkedIn: https://www.linkedin.com/company/categorydesign/ Facebook: https://www.facebook.com/CategoryDesign Twitter: https://twitter.com/cd_advisors Instagram: https://www.instagram.com/categorydesign/ Email: kevin@categorydesignadvisors.com Sponsors: | |||
| 05 Jun 2023 | Paul Melchiorre – What It Takes To Be Successful In Selling | 00:41:06 | |
SEASON: 2 EPISODE: 23 Episode Overview: Amateurs in sales score occasional wins. Professionals create consistent results. Top sales professionals don’t make quota, they exceed quota. They don’t make sales, they create customers. They don’t dream of earning a good living, they are living the good life. My guest has captured the time-tested sales wisdom of great salespeople that realized early in their career that learning means earning. Join me now for my conversation with author, and speaker Paul Melchiorre. Guest Bio: Paul Melchiorre is co-author of: Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales. He has 30 years of experience in enterprise software sales and business leadership. As Senior Vice President of Global accounts at SAP, Melchiorre and his group were responsible for over 85% of the company’s revenue and helped establish SAP as the global STC Interior leader in enterprise software. Recently, Paul served as President and Chief Revenue Officer at Anaplan, a leading SaaS platform to facilitate financial planning and management. Paul is now sharing his proven, innovative approach as Operating Partner at Stripes and serves on multiple company boards. Resource Links: Insight Gold Timestamps: 04:36 Passion and mindset 05:10 If you have the right mindset, customers sense that 08:25 You just happen to have the mainframe in your pocket now 09:43 The cycle times are much shorter 13:57 When things accelerate, fortunate or unfortunate, it does leave people behind 16:23 However you communicate, you just have to work hard at it 17:20 Take A students from B schools 19:31 When these people go to their next company 23:07 You’ve got to be authentic 26:34 If you can bring in stories that bring their problems to life…. 27:41 The perception of the story 28:38 Process is more important than a playbook 32:47 Are you really sure you want to be in this profession? 35:35 If you're not in that environment, get out! 36:48 What did I learn today? 39:14 It's always important to stay current Connect Socially: LinkedIn: https://www.linkedin.com/company/70261171/admin/ Facebook: https://www.facebook.com/sellingthecloudbook/ Twitter: https://twitter.com/sellingcloud YouTube: https://www.youtube.com/results?search_query=paul+melchiorre Instagram: https://www.instagram.com/sellingthecloud/ Email: paul@stripes.co Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: | |||
| 17 Oct 2022 | John H Brennan – Emotional Intelligence: The Key to the Customer Experience | 00:39:55 | |
SEASON: 1 EPISODE: 26 Episode Overview: Emotional intelligence or EI needs little introduction. It's no secret that EI is critical to your success, but knowing what EI is and knowing how to use it to improve your life are two very different things. To help us understand what we can do to improve and develop our emotional intelligence as individuals and employ these strategies in the workplace is author, speaker, and professional actor, John Brennan. Guest Bio: Born in Montreal, Canada, John Brennan is a dual citizen (US) and speaks fluent French. After receiving his bachelor's degree in business and communication, he co-founded a small production company that produced live shows, events, and videos. An acting opportunity led to a twenty-year journey, including fifty-plus commercials, travel throughout North America doing business theatre, and hosting Fortune 500 events. He has also been in multiple movies, guest starred on celebrated television shows, and had his own television series playing the lead character on Bordertown. John carried the valuable experiences and lessons learned, and transitioned them into his years of speaking, facilitating, and coaching. The experiences of his life have enhanced his Emotional Intelligence (E.I.) and given him a broader range and better understanding of the connection between E.I. and success. The "World Economic Forum" identifies Emotional Intelligence as one of the essential skills for the future. With John’s book, The E.I. Connection, he has taken established and researched insights, in combination with his training, best practices, and useful exercises and tactics, to develop a simple, practical, and effective system that can be put to use immediately and will become a go-to reference. John Brennan has seen, taught, and experienced what works. Resource Links:
Insight Gold Timestamps: 05:02 If you’re interested, you will become more interesting 07:52 Applied emotional intelligence 12:15 It’s the little stuff 12:34 It’s not about me 16:15 You can change your mindset with just a quick decision 19:44 The E.I. Mix 22:09 It matters how you make people feel 23:40 Listening with all of your senses 26:37 Become aware, and become more aware 30:58 How E.I. fits into our customer service experience 34:49 ABC - Always Be Curious 35:19 SPP model - Simple, Personal and Proactive Connect Socially: LinkedIn: https://www.linkedin.com/in/john-h-brennan/ YouTube: https://www.youtube.com/channel/UCidH6h1857xMtlX4iZ154MA Email: johnhenrybrennan@gmail.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Transparency Sells Better Than Perfection with Todd Caponi! | |||
| 11 Jul 2022 | Jess Tiffany – Strategically Grow Your LinkedIn Business Connections | 00:34:38 | |
SEASON: 1 EPISODE: 12 Episode Overview: The LinkedIn business platform continues to be an integral part of any business strategy. In today’s competitive marketplace, It is becoming more and more important not only to build a great inner circle but to move beyond and to build large diverse networks. In this episode… Jess Tiffany, CEO of the Marketing and Networking University shares easy-to-follow, practical, and concise insights that if followed can make all the difference in elevating and enhancing your LinkedIn presence. Whether you are a novice with LinkedIn or a Super User, you will find some great insights that can be applied immediately. Join me now for my conversation with Jess Tiffany. Guest Bio: At age 8, Jess Tiffany conned the Pastor's wife at church to let him sell Avon to all the Grandmas at church. He just smiled and they spent money. 😃 Jess has worked with network marketing, he has sold cars, cell phones and just about anything else he could get his hands on. However, he has found business ownership to have been the most rewarding. Later as owner of Marketing and Networking University, that allowed Jess to combine his education knowledge from his time at 3M with his lifelong sales and marketing passion. He then began to grow a personal brand, started a digital marketing agency, published over 200 books on Amazon KDP, with 30k+ books sold, appeared on podcasts and became a business coach, B2B lead generation expert and advisor. Resource Links:
Insight Gold Timestamps: 05:17 Have a profile that people find magnetic 6:00 POP - Professional, Opportunities and Problems 08:32 Figure out who your target audience is and craft messages that'll appeal to them 12:40 What’s the process for adding Connections 16:32 No Friday night bender pictures! 19:48 There’s magic in the word ‘open’ 26:02 One of the secrets of LinkedIn is getting people off of LinkedIn 30:04 Send chunky mail Connect Socially: LinkedIn: https://www.linkedin.com/in/jesstiffany Facebook: https://www.facebook.com/jesstiffanyceo Twitter: https://twitter.com/tiffanyintl YouTube: https://www.youtube.com/channel/UCAQ5wywkxjWn8XejLt9sA_g/videos Company Website: https://mnudigital.com Email: jess@tiffany-international.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Your Book is Your Best Business Card with Cathy Fyock! | |||
| 16 Sep 2024 | Josh Seiden – Customer-Centric Objectives and Key Results (OKRs) | 00:35:22 | |
SEASON: 4 EPISODE: 16 Episode Overview: Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that. However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. So whether you’re an OKR newcomer, or a pro needing a tune-up, my guest today will share his insights on how to put customers at the center, navigate uncertainty, and succeed with OKRs. Join me now for my conversation with author, speaker, and product innovation strategist, Josh Seiden. Guest Bio: Josh Seiden has worked with hundreds of organizations as an individual contributor, leader, founder, and consultant. As software designer–turned–coach, consultant, and speaker, he's helped organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success. Along with his co author Jeff Gothelf, he's written two previous books. Their new book is: Who Does What By How Much? A Practical Guide to Customer-Centric OKRs Resource Links:
Insight Gold Timestamps: 01:16 Your latest book, Who Does What by How Much: A Practical Guide to Customer Centric OKRs 01:45 OKR stands for Objectives and Key Results 04:39 The most common misconception about OKRs 05:38 OKRs imply we're going to do something different 07:18 As a leader, you've got responsibility for the whole company 09:21 The challenge is that we lose track of who that customer is and what their point of view is 10:52 The first step in OKR is…. 12:28 What are the factors that are success factors? 13:19 We say OKRs are three things 14:49 I work in HR, who's my customer? 16:08 Who does what, by how much? 20:50 They're a goal setting framework 22:15 Innovation is the intersection of new capabilities and unmet customer needs 24:08 We know leadership plays a crucial role in the success of the OKRs 27:37 We don't necessarily know the answer beforehand 28:24 It's asking the right question and measuring the right question 29:45 I think there's an opportunity for us to have better conversations in the workplace 32:38 Who's the target of my work? What are they trying to do? How can I help them do it? Connect Socially: LinkedIn: https://www.linkedin.com/in/jseiden/ Twitter: https://x.com/jseiden Email: josh@seiden.co Sponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo | |||
| 30 May 2022 | Alan Black – SPARK UP Your Creative Thinking and Creativeness at Work | 00:34:24 | |
SEASON: 1 EPISODE: 6 Episode Overview: Creative Thinking is something many people struggle with. It’s not taught in schools to the same degree as logical problem-solving. In this episode, we are going to learn how we can generate more creative thought, develop a culture of creative thinking within your organizations and unlock unlimited streams of creativity for professional and business success. If you are looking to improve your creative thinking, you will enjoy this conversation with Creativity expert Alan Black who will share some strategies and tactics to help you unlock your creative abilities. Join me now for my conversation with Alan Black. Guest Bio: Since 1980 Alan Black has worked with supervisors, team leaders, department heads, top managers providing leadership, communication, teamwork, creative & strategic thinking, and problem-solving development programs to improve their abilities as leaders by providing keynote presentations, seminars, and strategic thinking training sessions customized for each level of leadership in the organization. Resource Links:
Insight Gold Timestamps: 05:40 Where are you going to work at home 07:31 Creativity vs innovation 08:12 I finally learned my lines but they changed the play 12:04 An "Idea Wall" 17:49 Is it true that there’s nothing new under the sun? 27:57 Altered states of consciousness 29:23 Always write your ideas down 32:13 In what ways might I…. Connect Socially: LinkedIn: https://www.linkedin.com/in/robertalanblackcreativethinkin/ Facebook: https://www.facebook.com/WanderingAlan Twitter: https://twitter.com/Cre8ngAlan YouTube: https://www.youtube.com/user/alaniscre8ng Instagram: https://www.instagram.com/robertalanblack/ Email: alan@cre8ng.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Respect, Relationships & Culture with the Candid Cajun, Billy Arcement! | |||
| 05 Aug 2024 | Courtney Bickert – Employing Humor For Competitive Advantage | 00:35:56 | |
SEASON: 4 EPISODE: 10 Episode Overview: I’m sure we could all agree that we could use more laughter and humor in our personal and professional lives. Humor is universal, it’s empowering, it’s safe, and it’s scientific. Humor can help you create innovative solutions and products, improve staff morale and retention, increase sales, and the ability to tackle key challenges. To help us understand the power of humor and laughter for building impactful, resilient, happy, and healthy leaders, teams, and organizations is my guest, speaker, facilitator, and comedian, Courtney Bickert. Guest Bio: Courtney Bickert is a global citizen, leader, and management expert and stand-up comedian committed to positive social impact around the world through innovation, partnerships, endless curiosity, and humor. She is currently a Senior Executive Recruiter in the nonprofit and purpose space with DRiWaterstone Human Capital where she works to match amazing talent with important missions. Courtney has proven organizational leadership with 30 years’ experience in international development and foreign affairs and has worked in, and traveled to, over 100 countries. Courtney has led organizational transformations and the development of new revenue models and communications for large international organizations. As a skilled fundraiser, she has raised over $100 million dollars for international non-profits. Courtney is also a stand-up comedian with significant formal training in the techniques of stand-up comedy, including Second City, the DC Improv, and the American Comedy Institute. She uses this knowledge to work with leaders, organizations, and teams to maximize their effectiveness and impact and bring the power of “funny” into their lives, work, and organizations. Courtney has an MBA/MPP from The University of Chicago. Resource Links:
Insight Gold Timestamps: 03:04 It was knowledge, attitudes, practices, all of the above 03:59 So I'm starting the condom training with 200 Siberian nurses 07:12 I really liked humor, so I started doing standup while I was looking for a job 09:25 I have never seen a team consistently have so much fun together 10:33 You teach that humor is universal 13:15 You're actually mimicking and mirroring more than just their facial expressions 15:02 Children laugh something like 4,000 times a day 16:32 A sense of humor is really understanding, seeing, and expressing incongruities 18:39 Jokes at others expense are always on the edge 19:32 Humor has to be genuine and has to be authentic 19:54 An exercise that we do in comedy school 23:13 They did a study with a group of students 23:55 All the pleasure and reward parts of your brain are being stimulated when you laugh 26:01 Is there a formula or process that you follow? 27:54 That's one way, just observing, taking note, and then sharing 29:27 I think my superpower is curiosity 31:11 Why do we laugh at those things and circumstances that are like that? 34:45 Mark Twain: Humor is mankind's greatest blessing Connect Socially: LinkedIn: https://www.linkedin.com/in/courtney-bickert/ Facebook: https://www.facebook.com/courtney.bickert/ YouTube: | |||
| 10 Jun 2024 | Skip Wilson – Get Results From Advertising | 00:33:16 | |
SEASON: 4 EPISODE: 2 Episode Overview: Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving. Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on opportunities. My guest today will share with us strategies employing the latest technologies to transform advertising into the exact science that it should’ve always been, so you can forecast advertising success, before you even spend a dime. Join me now for my conversation with advertising expert, Skip Wilson. Guest Bio: Skip Wilson, a luminary in advertising, embarked on his journey at 16 as a copywriter, evolving into a digital media pioneer. From shaping CNN Special Project's iReport team to spearheading iHeartMedia's digital expansion, Skip's expertise spans decades. As founder of DRAFT Media Partners, he champions innovation, earning accolades like "Most Intuitive Software Developer" and "Best Marketing Software Developer." His relentless pursuit of excellence continues to redefine advertising, offering practical insights and transformative solutions for businesses navigating the digital age. Resource Links:
Insight Gold Timestamps: 04:53 I was selling mostly sports programming and news talk 06:57 If it didn't work, we’d blame the sales guys 08:51 You have tools that help your clients predict the outcome before they even spend dollar one 10:22 I always viewed it as an art AND a science 10:54 There's no campaign failure, there's only feedback 12:46 It creates this bigger need for tools to streamline those processes 15:58 If you can do that, you absolutely should be going all in on advertising 17:29 I’m a big believer of testing creative rather than doing a bunch of marketing 20:35 An ad should always have just one goal 21:57 Sequential marketing and sequential advertising is the way to get people in 23:19 Nobody cares about a tire ad unless you're in market for tires 24:17 draftmediapartners.com you can sign up for a free consultation 25:45 You want to put yourself in that mindset of that consumer 26:23 The biggest tool, the biggest free value thing is…. 28:16 I try to think of something that can tell a story 31:02 One of the first things that we added to our reporting 32:20 Virtual Campaign Planner Connect Socially: LinkedIn: https://www.linkedin.com/in/skipwilson/ Facebook: https://www.facebook.com/draftadvertisingtechnology Twitter(X): https://twitter.com/DRAFTagency YouTube: https://www.youtube.com/channel/UC0ptICdLnHRkOpL6_RliCIQ Instagram: | |||
| 13 Mar 2023 | Michelle Gladieux – Communicate with Courage | 00:40:23 | |
SEASON: 2 EPISODE: 11 Episode Overview: Raising our game as communicators is the best way to make a difference in our careers and relationships, but it takes courage to find our voice, open up, and invite others to open up to us. Improved communication requires taking smart risks to question our beliefs, take a leap of faith, and build our bravery to make a greater impact in our personal relationships. To help us learn to communicate with courage and overcome the four hidden challenges is communication coach, Michelle Gladieux. Guest Bio: Michelle Gladieux is an instructional designer, trainer, and executive coach who is living to help people raise their game as communicators. She has 18 years collegiate teaching experience at three universities in her home state of Indiana, accepting her first adjunct faculty position at age 23. Her book Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges offers practical strategies and Pro Moves to improve how we manage messaging in our professional and personal lives. She loves what she does and the people she serves, and it shows. Resource Links:
Insight Gold Timestamps: 04:30 Where do we get courage? 06:06 Watch the quality of our self-talk 09:15 I don't know how you perceive me unless I am brave enough to ask 11:02 When we ask for feedback, we don't have to use it, but we have to consider it 12:54 Just because you say it with good intention doesn't mean the impact can't be harmful or hurtful 16:48 Stop being so darn sure and be more inquisitive 23:25 We are becoming a more enlightened and inclusive society 24:32 What does my best effort look like? 26:29 Re-read once before hitting send 29:57 Public speaking is an antidote to hiding 34:00 Creating a spice file 36:35 Five ways that we can handle disagreement 38:44 Communicate with courage, taking Risks to overcome 4 hidden challenges Connect Socially: LinkedIn: https://www.linkedin.com/in/michellegladieux/ Facebook: https://www.facebook.com/GladieuxConsulting Instagram: https://www.instagram.com/gladieuxconsulting/ Email: Michelle@GladieuxConsulting.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Take the Lead, Embrace Change, Own Your Future with Michelle Ray! | |||
| 23 May 2022 | Randy Pennington – There is No More New Normal. There is Only a New Next! | 00:40:22 | |
SEASON: 1 EPISODE: 5 Episode Overview: Seismic shifts are redefining business, communities, and individual life. Your ability to navigate and leverage them while flawlessly executing today will be the difference between continued excellence, irrelevance, or even extinction. Now is the time to pursue your New Next. In this episode, Randy Pennington shares the specific mindset and strategies leaders need to prepare their organization to flourish in the face of upheaval and uncertainty. Most importantly, he provides a roadmap for developing and sustaining the culture you need to set yourself apart and compete in our new reality. Join me now for my conversation with Randy Pennington. Guest Bio: Randy Pennington is a business performance veteran, author, and an expert in helping organizations build a culture focused on results. His client list includes leading organizations in business, non-profits, and government. Randy focuses on what works in your world—the real world—and he does it in a style that relates to people at every level of every organization. His personal work experience has taken him from a locker room attendant at a municipal swimming pool to consulting in the Board rooms of corporate America. Randy is author of the award-winning books Results Rule! and Make Change Work. His insights have appeared in Fast Company, Entrepreneur, the New York Times, and as a contributor to the Huffington Post. Resource Links:
Insight Gold Timestamps: 10:34 Emotional readiness 12:03 Positive Paranoia 13:29 No one ever argues with their own ideas 15:14 Changes that we should ignore 25:05 Easier to ride a horse in the direction that it’s going 29:28 Involvement and Support 32:57 Resistance to change is your friend, not your enemy Connect Socially: LinkedIn: https://www.linkedin.com/in/randygpennington/ Facebook: https://www.facebook.com/RandyGPennington/ Twitter: https://twitter.com/randypennington YouTube: https://www.youtube.com/user/randygpennington Email: randy@penningtongroup.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: SPARK UP Your Creative Thinking and Creativeness at Work with Alan Black! | |||
| 27 Nov 2023 | Peter Kell – Level Up Your Marketing with VSL (Explicit Warning) | 00:43:49 | |
SEASON: 3 EPISODE: 12 Please note that this episode contains explicit language. Episode Overview: Today’s business world is overflowing with innovative ideas and technologies. As a result, business owners face an increasingly competitive environment where consumer demands are increasing exponentially. This competition encourages innovative businesses to adopt more profitable, higher converting strategies to generate leads and convert them into customers. One such strategy proven to produce a significant return on investment is the use of Video Sales Letters. A well-produced VSL can generate leads, convert leads into customers, and influence customer loyalty while increasing retention. If you’re looking to level up your marketing, you’re going to enjoy my conversation with marketing and VSL expert, Peter Kell. Guest Bio: Peter Kell is a mentor, serial entrepreneur, and leading Video Sales Letter (VSL) marketer. Peter has perfected the art of VSL creation, boasting an unmatched track record of creating multiple 8-figure video sales letter campaigns. Peter created the VSL department at MindValley, helping establish the brand as a global leader in its space. A passionate advocate for Media Buying, Entrepreneurship, and Personal Development, Peter's mission is to help e-commerce marketers achieve multiple 7-figure months. Resource Links:
Insight Gold Timestamps: 01:53 Stranded in my parents basement in the middle of woods 05:05 The master is not the one who's the best in the world 05:40 Money's the root of all freedom 08:21 I refuse to have dreams left behind 09:30 Go become an apprentice to a master 11:20 There's really only two ways anybody could suck up information 12:38 VSL stands for Video Sales Letter 14:16 People don't have short attention spans, they just have higher standards 17:01 VSLs do have a challenge built in 18:58 If there's ever been a really smart thing that's been created, it's this AI stuff 21:56 People are very concerned about AI taking jobs 24:58 Facebook is one of the best platforms out there 26:38 VSLs are the biggest because of one simple thing 28:41 I used to think nightmare stories were the best way to do this 31:03 Authenticity is not as powerful as copy/copywriting 33:25 Being the best offers freedom of “I get to do what I want” 37:06 At the end of the day, you’ve got a dream, you’ve got to show up there 42:53 Skills pay the bills Connect Socially: LinkedIn: https://www.linkedin.com/in/peterkell/ Facebook: https://www.facebook.com/peter.kell Twitter: https://twitter.com/peterkell_ YouTube: https://www.youtube.com/channel/UCbP0cukcAA-eYTjKvqAZs9Q Instagram: https://www.instagram.com/peterkell/ TikTok: https://www.tiktok.com/@kellpeter.official Email: peter@adventure.holdings Sponsors: | |||
| 28 Nov 2022 | Dave Conway – Mindset and Sales Success | 00:41:25 | |
SEASON: 1 EPISODE: 32 Episode Overview: Today’s marketplace can be tough and challenging. If you’re an entrepreneur, business professional or leader, looking to expand the power of your own thinking, and achieve goals you actually desire, then you’re going to enjoy my conversation with mindset and sales coach, Dave Conway. Guest Bio: Dave Conway is a 7-figure entrepreneur and the founder of Conway Consulting. He’s the creator of the One Sale A Day Club, Fusion Mastermind and other elite programs achieving breakthrough results for his international client base. Currently, he contributes to Forbes as a member of the Coaches Council and was formerly a top coach and mentor for the legendary speaker, author and mentor, Bob Proctor at the Proctor Gallagher Institute. He’s known for his action-oriented approach to mindset and sales mentorship that helps his clients achieve their financial goals fast, all while becoming world-class leaders along the way. He credits his success to a genuine desire to empower people on how powerful they really are. Resource Links:
Insight Gold Timestamps: 04:42 Knowing is in the conscious mind 10:37 Results talk and results are always rewarded 13:53 The power of having something you're passionate about 16:00 How do you define mindset? 17:33 Everyone's mind is already set 18:46 Thought is a form of energy 23:46 You're gonna need something that's worth changing for 25:59 Think, sell, and lead 27:52 How good can I get? 28:24 I started getting suspicious that my results in my life might have something to do with me 31:16 Nothing in nature is forcing itself 32:48 Time plays a big factor in your relationship with the goal Connect Socially: LinkedIn: https://www.linkedin.com/in/davidjconway/ Facebook: https://www.facebook.com/conwayconsultingmindset YouTube: https://www.youtube.com/channel/UCSiY9HstAKB6UKOJ3MCIPZQ Instagram: https://www.instagram.com/conwayconsulting BELIEVE! The Ultimate Manifestation Workshop https://www.conway.consulting/events/believe-dec-2022 7-Figure Self Image Script: https://bit.ly/3g3ViBV Email: Dave@conway.consulting Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Selling From Your Comfort Zone with Stacey Hall! | |||
| 18 Sep 2023 | Renée Marino – Communicate with Confidence | 00:36:59 | |
SEASON: 3 EPISODE: 2 Episode Overview: Everything begins with communication, so learning to master this skill can open up limitless opportunities. Most people don’t consider themselves good communicators. It’s a fact that deliberate, confident, and results-driven communication is the cornerstone to a successful business, meaningful relationships, and an abundant life. My next guest has made it her obsession to help everyday people master communication with simple processes and tools. If you strive for higher purpose or success, then you are going to enjoy my conversation with bestselling author, coach, speaker, and film actress, Renée Marino. Guest Bio: Renée Marino is a professional communication coach, TEDx speaker, and best-selling author named by Yahoo Finance as one of the "Top 10 Communication Coaches to Follow in 2021!" Renée helps business professionals effectively communicate with confidence through simple and easy tools. Her best-selling book, Becoming a Master Communicator, endorsed by Bryan Adams, Dean Graziosi, Chazz Palminteri, Russell Brunson, Jenna Kutcher, and Dhomonique Murphy, is a powerful guide for those struggling to have clear and honest communication in a world driven by digital technology. Renée was the co-host of Tony Robbins and Dean Graziosi's "World Summit" and a featured speaker at the 2022 "Secret Knock Women" event. Renée Marino's mission is to empower us to make authentic communication a priority by understanding that: "Everything starts with Communication, and when we learn to Master this Skill, we become Limitless!" Renée can be seen as the female lead role, Mary Delgado, in the movie "Jersey Boys," directed by Clint Eastwood, and has graced the Broadway stage in many musicals. She has been featured in People.com's "Ones to Watch," Variety, and The Huffington Post. Resource Links:
Insight Gold Timestamps: 01:57 My parents would say: Let’s talk about it! 06:23 Everything in our lives starts with communication 08:33 Balancing new school technology with old school simplicity 09:27 Writing a handwritten letter 11:12 Forget about leaving a voicemail 13:33 My definition of a master communicator 17:05 We are addicted to answering someone back right away 19:38 It's so easy for us to escape ourselves 22:15 When you're entering or exiting somewhere, put the phone out of sight 25:46 Understanding and getting comfortable with this practice of speaking up 27:10 Talk from the heart 29:59 You talk about seizing the opportunity 33:17 You have a great course on this: Connecting on Camera 34:15 I want you to understand these four most powerful words the human spirit can hear…. Connect Socially: LinkedIn: https://www.linkedin.com/in/ren%C3%A9emarino/ Facebook: https://www.facebook.com/IamReneeMarino Twitter: https://twitter.com/ReneeMarino | |||
| 31 Oct 2022 | Jillian Kruschell – Get the Edge with Diversity, Equity & Inclusion | 00:35:34 | |
SEASON: 1 EPISODE: 28 Episode Overview: If you really want to hire the 'best person for the job' you need to make sure you’re attracting the largest pool of candidates for the right reasons and evaluating their skills, competencies and experience independent of bias. To create or build an organization centered around inclusivity, where employees can show up authentically, access opportunities equally, and be empowered to realize their potential in a safe and respectful environment, diversity, equity and inclusion should be a priority. To help us understand how a DEI strategy can give us a competitive advantage is my guest, Jillian Kruschell. Guest Bio: A seasoned female leader, Jillian has extensive experience working with a full spectrum of organizations from small businesses to internationally-recognized brands. At Inclusion by Libra, Jillian leads a team who work with organizations to integrate diversity, equity, inclusion and belonging into business strategy. Libra specializes in working with young companies, and brings a DEI lens to the professionalization of small business by creating policies and procedures rooted in employee well being. Drawing on a Bachelor’s in Management alongside 13 years of experience in fast-growing companies, Jillian combines a nimble approach to strategy, process design and project management with a passion for delivering excellent customer service. As founder and CEO, Jillian brings a personalized touch to business. She works closely with clients to tailor solutions to their unique needs and ensure the consistent and dependable provision of high quality results. Resource Links:
Insight Gold Timestamps: 03:41 Diversity is a fact of the world we live in 09:37 If your staff feels safe and valued 12:22 Focus on the business case 18:34 Three phases you can consider 19:24 It’s something you can’t just do once 24:16 Anonymizing the screening process 28:36 You need to take an empathetic lens 30:30 Four step framework: Evaluate, Execute, Educate, Empower Connect Socially: LinkedIn: https://www.linkedin.com/in/jilliankruschell/ Instagram: https://www.instagram.com/inclusionbylibra/ Email: jillian@inclusionbylibra.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Overcoming Obstacles to Find Your Voice with Denise Galloni! | |||
| 26 Jun 2023 | Sandie Eggers – Building Resilience | 00:35:32 | |
SEASON: 2 EPISODE: 26 Episode Overview: Sandie Eggers is an expert in building resilience and overcoming adversity. Sandie has helped countless individuals and organizations to navigate through challenging times by providing them with practical strategies and tools to build their resilience. In this episode, Sandie will share her insights on how to develop resilience, overcome obstacles, and bounce back stronger than ever before. Get ready to be inspired and motivated as Sandie shares her powerful strategies and techniques for building resilience and thriving in the face of adversity. Join me for my conversation with Sandie Eggers. Guest Bio: “Do nothing and be dead in a few days” were the words Sandie Eggers heard from her husband’s surgeon, words that began her greatest season of challenge to date, a season that would require great resilience. Through this very difficult time spanning several years, Sandie’s positive attitude and willingness to learn helped her build that resilience. By the grace of God, she is still standing, and is passionate about helping others build their own resilience. By sharing her story and by sharing her knowledge gained through successful completion of American Psychological Association-approved masterclasses, Sandie speaks to groups, leads workshops, teaches online classes, and does personal coaching with business and nonprofit leaders. She is the author of Live Boldly and Embrace Joy: A True Love Story of Laughing, Loving and Living Through Terminal Cancer. Sandie now lives in the Lowcountry. By God’s grace and blessing, she has achieved one of her personal goals: living in a place where the only “white stuff” she sees is beach sand. Resource Links:
Insight Gold Timestamps: 03:23 There are many misconceptions about being resilient 04:49 Optimism 05:14 The number one thing that you have to start with 07:41 What does resilience mean? 08:59 You have to be open, you have to have a growth mindset 12:07 If I build that into my organization…. 13:15 The resilience quadrant: physical, psychological, social, and spiritual 16:08 An exercise called, My Best Self 18:18 Having that mindset, the growth mindset 20:20 We human beings, sometimes want to control far too much 23:02 Each generation is so unique 25:37 How we should help to build resilience? 27:48 Even in the midst of that difficulty, that huge adversity, you can find the gold in it 29:01 I can't change the reality, but I can change my attitude toward it 30:59 It's getting back up again that really matters 33:07 When you take time to savor…. Connect Socially: LinkedIn: https://www.linkedin.com/in/sandraeggers/ Email: HelloFromSandie@protonmail.com Sponsors: | |||
| 06 Jun 2022 | Billy Arcement – Respect, Relationships & Culture with the Candid Cajun | 00:40:19 | |
SEASON: 1 EPISODE: 7 Episode Overview: According to the Candid Cajun, straightforward dialogue significantly improves performance. Candor means you care enough to shore up weaknesses. It means capitalizing on strengths and talents. It means you fix flaws. A lack of candor will slow you down and won’t bring improvements to the workplace and can create a toxic environment. By rewarding candor, you create a culture of candor built on trust and respect. In this episode, our focus with the Candid Cajun is to talk about how respectful candor can give you a strategic advantage and create an environment where trust and respect flourish. Join me now for my conversation with leadership expert Billy Arcement, the Candid Cajun. Guest Bio: Billy Arcement, The Candid Cajun, is an insightful and caring leadership strategist, a 30-year senior corporate manager, and a long-time member of the National Speakers Association. He’s authored six books and writes leadership columns for 44 Business Journals across America. Billy blends his gumbo of ideas into energizing, enthusiastic, and inspiring presentations. He uses his special blend of ‘Cajun humor’ to drive home his talking points. He can quickly grasp reality, assess the impact, and provide workable solutions that remove barriers. He challenges, encourages, and evaluates results helping managers to greater understanding and discernment of their responsibilities. Resource Links:
Insight Gold Timestamps: 10:37 Listening is one of the great ways to show respect 18:54 Try not to be offensive, ugly or mean 22:40 How do you define relationships 29:33 Strategies to improve your personal and organizational leadership 30:04 The truth is not always pleasant 31:41 The Victory List 32:53 Visualization works Connect Socially: LinkedIn: https://www.linkedin.com/in/billyarcement/ Facebook: https://facebook.com/billy.arcement Twitter: twitter.com/billyarcement Email: billy@searchingforsuccess.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Teamwork Makes the Dream Work with Larry Stevenson! | |||
| 12 Sep 2022 | Deborah Johnson – Create Your Ideal Work and Lifestyle! | 00:36:06 | |
SEASON: 1 EPISODE: 21 Episode Overview: Ready to supercharge your personal and professional life with tools for lifelong learning and possible change? Are you mid-career or at the halftime of life wondering, “What’s next?” Are you or your company experiencing a huge change, or lacking innovation & creativity? Don’t spend another minute stuck on an endless roundabout. If you want to hear a message of inspiration, hope and authentic growth, you’re going to enjoy my interview with Deborah Johnson. Guest Bio: Deborah Johnson knows what it feels like to be stuck. She came from the gig economy while also raising 3 sons, so she’s very familiar with reinvention. Deborah took a huge risk to put her solo headliner music show on large stages. None of her friends were doing anything like this, so it took getting beyond the self-doubt & wondering if she could really do it. And she did!! But when the Great Recession of 2008-09 hit, many of her large music shows were cancelled, but she noticed that speakers were still working so she expanded her platform to also include speaking & writing with a process to help others maximize their skills, talents & resources. Deborah shares a message of inspiration, hope & authentic growth. Inspirational speaker, author and international award-winning music artist, Deborah helps others get unstuck by producing and executing a successful plan for their second half. Up for multiple GRAMMY Awards and spending over 20 years in the entertainment industry, she's an expert on how to constantly reinvent yourself in a gig-economy. Deborah is the author of five books, and speaks and performs in both live and virtual events. She is also the past president of the National Speakers Association, Los Angeles. Resource Links:
Insight Gold Timestamps: 08:03 You've got to get to a place where you take that risk 09:03 Be willing to re-write and work hard 10:05 The band of hope 16:43 The roundabout 19:43 Change I won’t to I will 24:04 How could I have done that a little bit better? 27:29 Successfully evaluate where you are and where you want to be 29:51 Creativity is a way to progress and has no limits. 34:29 Clarify your purpose Connect Socially: LinkedIn: https://www.linkedin.com/in/deborahjjohnson/ Facebook: https://www.facebook.com/deborah.johnson Twitter: https://twitter.com/debjohnsonworks YouTube: https://www.youtube.com/c/DJWorks Instagram: https://www.instagram.com/deborah_johnsonworks/ Email: Deborah@GoalsForYourLife.com Podcast: http://womenathalftime.com/ Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ | |||
| 24 Oct 2022 | Todd Caponi – Transparency Sells Better Than Perfection | 00:41:08 | |
SEASON: 1 EPISODE: 27 Episode Overview: The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. As it turns out, it also leads better, retains better, grows better, and creates advocates better. To understand how transparency can become your revenue superpower, Join me now for my conversation with Author, Speaker, and Coach, Todd Caponi. Guest Bio: A multi time successful sales leadership professional. An inspiring teacher / trainer. A sought after board member. A trusted mentor. A popular sales and behavioral/decision science commentator, writer and speaker. Todd Caponi could be described as any of the above. But what makes him unique is that he is all of the above. Now, he spends his time as a speaker & workshop leader, also CEO & Founder of Sales Melon LLC. teaching (primarily tech) company’s salespeople and leaders how to provide quick, easy-to-implement ways to thrive in any environment! Resource Links:
Insight Gold Timestamps: 06:11 Buyers know more nowadays (since 1911) 08:28 Consensual selling and consensual buying 15:15 We all read reviews 18:42 Why you might not be a good choice 20:18 Would you rather they find out from you or your competitor? 24:23 The five F’s 27:46 Four elements that lead to your results 29:34 Why change? Why you? And why now? 30:57 A.I.D.A. Attention, Interest, Desire, Action 35:03 Transparency sells better than perfection 39:28 In sales we start everybody over at zero Connect Socially: LinkedIn: https://www.linkedin.com/in/toddcaponi/ Facebook: https://www.facebook.com/todd.caponi.1 Twitter: https://twitter.com/tcaponi YouTube: https://www.youtube.com/watch?v=3xnCFZkxm1Y Instagram: https://www.instagram.com/tcaponi/ Email: tcaponi@salesmelon.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Get the Edge with Diversity, Equity & Inclusion with Jillian Kruschell! | |||
| 14 Aug 2023 | Connie Capiotis – Living Life and Running Your Business with Zest and Intention | 00:36:20 | |
SEASON: 2 EPISODE: 33 Episode Overview: Today’s marketplace can be challenging for all kinds of reasons, and entrepreneurs and business professionals need to stay focused and engaged. If you’re looking to not only grow your business, but to reclaim more of your time, passion, and find spicy, savory satisfaction in all that you do, then you are going to enjoy my conversation with award-winning consultant, and catalytic growth specialist, Connie Capiotis. Guest Bio: Connie Capiotis is an award winning business consultant, transformational leadership expert, speaker, and coach. As CEO of Full Flavor Leadership and the Executive Director of Digital Bridges Pittsburgh she has distilled over 20 years of experience in consulting, business development and marketing into impactful work that is “catalytic” in the lives of her clients and students. Her strongly defined skills and high-energy personality have lent themselves well to working in a range of industries including Entrepreneurs/Small Businesses, Media/Advertising, Workforce Development, Nonprofit, and more, thriving in each. She is a business consultant, coach, and speaker who brings the smart and the heart to help businesses create “catalytic” results. She currently serves clients 1:1 through her Full Flavor Leadership program and offers the Bold Boss Boot Camp to help entrepreneurs craft a solid plan of action to quickly propel their business forward. Connie shares practical steps and secret skills that lead to better business outcomes, more satisfaction, and yes, more money. Working from the perspectives of “right brain, left brain, and heart” you’ll learn strategies for success in business growth as well as the leadership skills and supports that are the true determinants of growth. She brings the smart and the heart! Resource Links:
Insight Gold Timestamps: 03:25 Because it's fun 04:59 Help them find spicy, savory satisfaction in all that they do 07:17 My goal is to bring out the natural beauty of everyone 08:57 Just because it's not an employment situation doesn't mean it's not a growth situation 10:36 Skills, strategy and support 11:54 I'm gonna tell you the truth even if it's not what you want to hear 16:14 Are we functioning as a human team? 17:16 When you take care of the whole human being, they're better able to perform 19:13 You've got to think about why you're asking certain questions 21:46 My favorite analogy to use is: Life is like a tornado 25:18 There's always opportunity 27:40 You are your own best investment 28:05 Everybody wants the butterfly moment 29:03 Bottom line....we all have different levels of willpower 30:18 The money is the end result 32:07 Habit Stacking Connect Socially: LinkedIn: https://www.linkedin.com/in/conniecapiotis/ Facebook: https://www.facebook.com/connie.capiotis Instagram: https://www.instagram.com/fullflavorleadership/ Email: connie@fullflavorleadership.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: | |||
| 18 Jul 2022 | Cathy Fyock – Your Book is Your Best Business Card | 00:33:31 | |
SEASON: 1 EPISODE: 13 Episode Overview: Have you ever considered writing a book to advance yourself professionally? Your book is your best business card. It can open doors, create authority and credibility, and build your business. Regardless of your writing level or experience, whether you have written hundreds of articles or blog posts, or you haven’t finished a paper since college or high school. You will enjoy this episode with “The Business Book Strategist,” Cathy Fyock. Guest Bio: Cathy Fyock, CSP, is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, herself. Through her creative energy, she helps her clients identify the right book to write, and develops a community of supportive, like-minded individuals who want to change the world--through the written and spoken word--one word at a time. Cathy has helped over 200 professionals become published authors. As a professional speaker with the National Speakers Association, Cathy provides engaging programs and workshops to help audiences find their creative voice. She is adept in delivering high-engagement virtual programs as well as in-person workshops and retreats. Resource Links:
Insight Gold Timestamps: 05:30 There will always be a need for books 08:26 Benefits that come from authorship 10:37 The real purpose of a book is to meet the needs of your reader 12:06 Write it as neatly, as elegantly, as condensed as you possibly can 15:40 Common roadblocks that prevent people from writing 20:23 Write first, edit later 24:55 Blog to book 30:19 Giving the content of our book in ways that our readers want to consume them 31:28 Follow the inspiration, follow the energy Connect Socially: LinkedIn: https://www.linkedin.com/in/cathy-fyock-973b735/ Facebook: https://www.facebook.com/TheBusinessBookStrategist/ Twitter: https://twitter.com/CathyFyock YouTube: https://www.youtube.com/channel/UCfF84MMY-P_aVGJUe7u40kA Email: Cathy@cathyfyock.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: We Convince By Our Presence with Amy Reczek! | |||
| 12 Jun 2023 | Stephen McGarvey – Key Strategies from Successful Influencers | 00:42:32 | |
SEASON: 2 EPISODE: 24 Episode Overview: Whether you are leading a team, negotiating a contract, looking to optimize sales and marketing performance, or simply attempting to better frame conversations in every day life, persuasion and influence expert, Stephen McGarvey, reveals the proven techniques that the world’s most effective leaders use to motivate themselves and others to excel professionally and personally. Join me now for my conversation with Stephen McGarvey. Guest Bio: Stephen McGarvey is a world-leading authority on unconscious communication, persuasion, and influence. He assists corporations and audiences around the world in solving difficult communications problems by guiding them on an engaging, fast-paced, fascinating journey inside the unconscious mind. For more than 20 years, Stephen has helped individuals better understand motivation, persuasion, and influence with a focus on achieving results by leveraging unconscious communication in a range of personal and business contexts. He is passionate about creating practical, ethical resources that are easy to learn and apply, and which produce extraordinary and sustainable results. Stephen is dedicated to using his expertise to coach and assist others in their thinking and behaviors to better understand the science and art of unconscious persuasion and influence. Stephen employs the latest modalities of neuroscience, and behavioral psychology to empower those in the areas of sales, marketing and corporate leadership through enhanced communication between various levels of management. Apart from his professional engagements, Stephen and his wife, Natalie, reside in Toronto, Canada where they enjoy entertaining friends, traveling, reading and spending time outdoors. Resource Links:
Insight Gold Timestamps: 04:41 The key to persuasion 06:23 It's more about what's the intention behind how you're using the skills 06:54 The think, feel, and do process for persuasion 08:06 Perfect definition for anxiety 09:24 How do we increase someone's confidence? 11:19 We dedicated a chapter to it in the book called The Paradox of Why 13:07 Rapport versus relationship building 16:19 What does it take to build rapport quickly? 17:37 A study that was done with lawyers 18:03 We tend to judge books by their cover 19:35 The power of certain words 22:04 The conscious and the unconscious mind 25:07 Influence can be done with and without integrity 27:43 When you pause and ask a strategic question at the right moment in time…. 28:55 Questions are really the answer 30:55 Having well-crafted, strategic questions 32:43 The million dollar question 36:50 Stories versus facts, and the magic of a good story Connect Socially: LinkedIn: https://www.linkedin.com/in/stephenmcgarvey/ Facebook: https://www.facebook.com/stephenmcgarveyone Twitter: https://twitter.com/Solutionsinmind Podcast: http://solutionsinmind.com/podcast/ Email: stephen@solutionsinmind.com Sponsors: Rainmaker Digital Solutions: | |||
| 18 Mar 2024 | Tony Ruesing – Building Confidence, Competence and Integrity | 00:39:35 | |
SEASON: 3 EPISODE: 26 Episode Overview: My guest today, believes change is inevitable and should be embraced, leading to innovative solutions and uncovering untapped potential within each of us. His work reflects his mission to help individuals and organizations hit their mark by fostering a work environment of high productivity and satisfaction. With a focus on discovery, and application, he offers a comprehensive approach to identifying opportunities for growth. So get ready to gain valuable insights and practical strategies as we dive into a conversation with Tony Ruesing, a catalyst for personal and professional growth in today’s dynamic business landscape. Guest Bio: Tony Ruesing is a highly regarded business coach and consultant, specializing in helping individuals and organizations achieve excellence in their work environment. With a focus on building confidence, competence, and integrity, Tony's approach emphasizes the importance of embracing change and applying fresh perspectives to drive success. His areas of focus include discovery, application, and branding, with a keen understanding of the impact of effective communication, consistent design, customer service, leadership skills, and more. Tony's ability to connect with audiences and impart pivotal insights has earned him acclaim, with notable clients including esteemed companies. Tony's work is characterized by a commitment to helping clients develop a clear vision for their future, communicate their value proposition, and build trust and innovation within their teams. His dedication to empowering individuals and organizations to thrive in today's complex work environment makes him a respected and sought-after professional in the realm of personal and professional development. Resource Links:
Insight Gold Timestamps: 03:31 What commitment to excellence means in the context of modern business 05:14 You emphasize the importance of building confidence, competence, and integrity in the workplace 07:22 Leadership is not necessarily from the front of a room 09:51 Today, too many people are ready to value judge someone 12:04 I live with this, and believe it down to my toes 14:46 If I want the situation to change, the change begins with me 15:18 Who's a good example of leadership today? 17:04 The example I saw which really stuck with me 20:39 What it takes to be a great leader is never forget where you started 21:52 I didn't read a book till I was 25 24:14 I believe in something called Just Right Challenges 24:31 My job is to manage the moment 27:46 Can you tell us about a transformation…. 31:58 They have to sit down, and take a thinking break 33:57 When you're talking about your future 35:35 More messages go from the heart to the brain, than brain to the heart 36:02 A new approach to goal setting 38:30 You have to be hungry, you have to be humble, and you have to work hard Connect Socially: LinkedIn: https://www.linkedin.com/in/tony-ruesing-56b736ba/ Podcast: https://podcasts.apple.com/be/podcast/fuel-for-freedom/id1535471915 Email: Tony@aimyoursights.com Sponsors: | |||
| 03 Oct 2022 | Tim Gard – Using Humor as a Professional Skill | 00:39:32 | |
SEASON: 1 EPISODE: 24 Episode Overview: As business professionals, the pressures, stress, and expectations we face can take a toll on our resilience and drain our sense of resourcefulness, leaving us stressed with motivational fatigue. We can combat this fatigue when we use humor to be more resilient, enhance productivity and team enthusiasm. To help us understand how to develop and employ humor in our businesses and profession is author, speaker, and humorist coach, Tim Gard. Guest Bio: Tim Gard is a motivational, funny keynote speaker, corporate entertainer, and emcee. Tim is known for bringing tears of laughter to audiences worldwide. More than an insightful and funny guy, Tim teaches people to be more resilient and resourceful using their own comedic style. He also coaches businesses on how to enhance productivity through employee enthusiasm by using appropriate workplace humor. An internationally recognized authority on stress reduction and conflict resolution, Tim’s easy- to-implement techniques demonstrate ways to diffuse, deal with, and ultimately avoid stressful encounters. Tim does not make light of serious issues; rather, he shines a light on previously unseen possibilities to overcome challenging situations. Resource Links:
Insight Gold Timestamps: 08:39 It’s only stupid if you do it twice 10:42 You change your perception, you create a different reality 12:52 It’s important that we learn to laugh at ourselves 16:54 When in doubt, leave it out 21:38 If we exaggerate too much, it invalidates everything 23:31 Sniglets 32:49 We really need to recharge 36:20 We all smile and laugh in the same language Connect Socially: LinkedIn: https://www.linkedin.com/in/timgard/ Facebook: https://www.facebook.com/funwithtim Twitter: https://twitter.com/funwithtim YouTube: https://www.youtube.com/c/TimGard Instagram: https://www.instagram.com/funwithtim/ Email: tim@timgard.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Growing Your Business Socially with Barbara Rozgonyi! | |||
| 01 Apr 2024 | Chad Jenkins – Just Add a Zero | 00:38:01 | |
SEASON: 3 EPISODE: 28 Episode Overview: If you are looking for some game-changing ideas on how to scale your business, enhance your entrepreneurial mindset, and unlock new levels of growth and success, you’re going to enjoy my conversation with author, speaker, and coach, Chad Jenkins. Chad is someone who not only talks the talk, but walks the walk in the realms of technology, innovation, and transformative entrepreneurship. In this episode, Chad will share his blueprint for revolutionizing your approach to entrepreneurship and how to make monumental leaps in your business journey. Join me now for my conversation with Chad Jenkins. Guest Bio: Chad T. Jenkins is a seasoned entrepreneur renowned for his ability to identify unconventional opportunities within traditional business models. His passion lies in restructuring businesses for exceptional returns, a skill honed through years of experience. Leading numerous successful ventures, Chad has pioneered three innovative methods: Remove the FILM, Just Add A Zero, and 100X Collaborations. Fueled by boundless curiosity, he acts as a catalyst for business expansion. Recognized as a transformative force, Chad collaborates with leaders across diverse industries, leveraging his analysis of Opportunities, Dangers, and Strengths to unearth hidden potential. His approach creates competitive advantages and drives exponential growth in enterprise value. With a remarkable track record spanning over 40 high-growth companies and numerous successful Growth Partnerships, Chad now focuses on empowering others. Through initiatives like Growth Collaboration Partnerships and the SeedSpark Growth Academy, he facilitates leadership placements and shares his expertise to foster growth. Chad encapsulates his winning strategies in his latest book, "Just Add A Zero: Remove the film, outperform your competition, and grow exponentially through collaboration," offering insights for achieving remarkable returns and fostering collaborative growth. Resource Links:
Insight Gold Timestamps: 02:12 Do what you can, with what you have, where you are 04:47 Watch the herd and find the lead cows 06:37 God did give us four inputs and one output 08:47 It’s all about value creation 09:13 Nothing matters but someone's future, and how you're going to help them get to that future 10:01 SeedSpark stands for Seed the Opportunity, Spark Growth 11:55 I have a concept that is now coined, Remove the Film 14:29 If I focus on the friction, and I figure out the value creation opportunity 17:47 We're leaving a lot of opportunity on the table 18:56 I define collaboration as…. 20:21 Bi-directional collaboration 23:00 Do you see common problems with entrepreneurs? 24:26 VCR: Vision, Capability, and Reach (Dean Jackson) 26:10 Wealthy people don’t trade time for money 28:19 The book is: Just Add a Zero 30:10 I try to focus on things that our brain does naturally 31:43 We all have blind spots 32:34 Show me your friends, and I'll show you your future 34:20 If you continue to hear the same thing, you will be the same thing 37:16 When you meet people with a lot of intentionality Connect Socially: | |||
| 11 Dec 2023 | James Feldman – Revitalize, Reinvigorate, & Reimagine with ChatGPT | 00:39:16 | |
SEASON: 3 EPISODE: 14 Episode Overview: Ready to improve your customer service, increase sales, enhance your marketing, automate repetitive tasks, and streamline your business operations? ChatGPT is the fastest-growing consumer application in history, hitting 100 million users in just a few months. To help us understand how we can use ChatGPT for competitive advantage and streamline our workflows is author, speaker and transformation advisor, James Feldman. Guest Bio: With a focus on Customer Engagement, Performance Management, and Innovative Problem Solving, James delivers customized and tailored solutions to meet your unique needs. James shares insights gleaned from decades of working with every size and type of organization while building his own sales promotion agency. James recognizes the significance of staying ahead of the curve. His vast knowledge and innovative strategies help organizations navigate complex challenges and seize new opportunities. James’ comprehensive services include, but are not limited to, customer engagement strategies, performance management solutions, and creative problem-solving techniques. JFA’s clients benefit from expertise in devising transformative strategies that lead to remarkable outcomes. Resource Links:
Insight Gold Timestamps: 03:40 Great story about the train 08:57 What was the value of the boxcar? 10:28 You created what we call the 3 Ds 11:30 Depth, distance, and determination 13:03 There's a new toy out there called AI 15:08 Pay the $20 17:29 GPT Generative Pre-trained Transformer 18:46 What are the mistakes that you see? 24:42 It's never price, it’s only price when you become a commodity 25:51 A car is a depreciating asset 28:05 It's really about the value conversation 29:33 Do you really want the cheapest brain surgeon for your kid? 31:37 The Romance Scam Expert 33:58 Can we use AI to detect AI? 36:02 Remember, trust but verify Connect Socially: LinkedIn: https://www.linkedin.com/in/jamesdfeldman/ Facebook: https://www.facebook.com/thebrightideaguy Twitter: https://twitter.com/ShiftHappensNow YouTube: https://www.youtube.com/user/jimfeldman Email: Jfeldman@shifthappens.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: The Complex Inner Game that Underpins High Performance with Arishma Singh! | |||
| 22 Jul 2024 | Michael Kerr – Workplace Culture Leadership in Business | 00:35:12 | |
SEASON: 4 EPISODE: 8 Episode Overview: In today’s competitive marketplace, finding and keeping the right employees can be a challenge. What if you could create the kind of workplace where everyone wants to work? From ideas on inspiring teamwork to inspiring workplace communication, my guest today says that your workplace culture is your #1 competitive advantage. To help us understand how you can elevate your culture and become the preferred employer of choice, is author, speaker and coach, Michael Kerr. Guest Bio: Michael Kerr is a Hall of Fame speaker who speaks about inspiring workplace cultures, workplace culture leadership, and businesses that leverage their humor resources to drive outrageous results. Michael’s Inspiring Workplaces blog has been listed as one of the top-75 workplace blogs in the world. Michael is also the author of 9 books, including “The Humor Advantage: Why Some Businesses Are Laughing All the Way to the Bank,” “The Jerk-Free Workplace,” “Hire, Inspire, and Fuel Their Fire: How to Recruit, Onboard, and Train New Employees to Live Your Culture Out Loud” and most recently, hot off the presses, “Small Moments, Big Outcomes: How Leaders Create Cultures That Fuel Extraordinary Results.” Resource Links:
Insight Gold Timestamps: 01:21 I worked in this soul-sucking, fun-sucking organization 03:44 Everybody has a culture, doesn't mean they have a good culture, or a culture that is right for them 05:49 I'm glad you brought up the WestJet example 07:18 This is one of the keys I've seen in so many companies around the world 08:38 I’m a big fan of rituals and traditions 09:56 You're never done building a great culture 12:30 You're only as good as the poorest behavior you tolerate 14:07 So many companies have the same list of values, yet…. 17:24 A culture is a culture regardless of where you do your work from 19:28 The starting point for me is getting your hiring right 21:03 They relentlessly hire for attitude first and foremost 22:43 When we're talking about bringing our humor to work…. 24:08 If you infuse your meetings with a spirit of fun and creative energy…. 25:47 One example that I love, because it shows how simple this can be 27:37 When you have a more fun work environment…. 29:17 Everything goes back to intention 31:07 A company I visited in Copenhagen, Denmark 32:28 A huge key to all of this, of course, is communication Connect Socially: LinkedIn: https://www.linkedin.com/in/michaelkerr3/ YouTube: https://www.youtube.com/channel/UCeaRB1AE5C_RWBjK87wwRYg Blog: https://mikekerr.com/inspiring-workplaces-blog/ Email: mike@Mikekerr.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Developing a Grow Through It Mindset with Keith... | |||
| 08 Jul 2024 | Rusty Komori – Creating a Superior Culture of Excellence | 00:36:01 | |
SEASON: 4 EPISODE: 6 Episode Overview: In today’s world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior. My guest in this episode, says gaining a superior edge is more important than ever and to share with us his insights is author, speaker, and coach, Rusty Komori. Guest Bio: RUSTY KOMORI is an inspirational keynote speaker, executive coach, and tennis professional based in Honolulu, Hawaii. From 1994 through 2015, he was the head tennis coach at Punahou School, where his boys’ varsity teams won an unprecedented 22 consecutive state championships, a national record in all sports that stands to this day. In 2014, he was named NHSCA’s Coach of the Year and inducted into Creighton University’s Hall of Fame. Today, Komori is a sought-after keynoter and executive coach with a diverse client roster, including Kaiser Permanente, the YWCA, and the U.S. Olympic and Paralympic Association. He’s the host of the televised series Beyond the Lines and the author of three books, including his newest release, Superior: Creating a Superior Culture of Excellence (Blackstone Publishing; May 7, 2024) Resource Links:
Insight Gold Timestamps: 02:34 The four P's of achieving success, People, Purpose, Process and Performance 04:15 And then, when we're going for our 17th consecutive state championship…. 06:46 I would tell them that I am not going to protect you from a challenge 09:16 There's two types of people in the world 11:41 What kind of obstacles do you see with businesses that they're challenged with? 12:59 There's a gigantic difference between being a great person versus being a great leader 15:08 I'm trying to change the narrative from mental health to mental fitness 16:10 What is mental toughness? 17:33 You introduced the concept of the four P's of achieving success 20:39 Talk about purpose 22:11 Every single minute in practice matters, because it either gets us closer to achieving our goal or it doesn't 23:50 I like to focus on performance goals, because…. 25:40 You call it my 1 % principle. How does that work? 28:09 Those are all key areas that we need to focus on 30:02 Don't practice until you get it right, practice until you can't get it wrong 31:13 I share the difference between good, great, and superior Connect Socially: LinkedIn: https://www.linkedin.com/in/rusty-komori-220008147/ Facebook: www.facebook.com/rusty.komori Twitter: twitter.com/rustykomori Instagram: | |||
| 09 Jan 2023 | Jim Cathcart – Rethinking: Designing Your Path for Growth | 00:41:20 | |
SEASON: 2 EPISODE: 2 Episode Overview: Each year taking the time to rethink your business and your life will help you focus on what’s important, eliminate the distractions limiting your performance and create a framework from which you can grow beyond yourself. To help us understand what we should be rethinking is bestselling author, award winning speaker and popular coach, Jim Cathcart. Guest Bio: Jim is considered one of the world's leading professional speakers and business authors. He is the author of 23 books and mentor to experts and entrepreneurs. His TEDx video garnered over 2.5 million views. He has presented over 3,400 speeches in every US state and worldwide. Jim Cathcart is one of only five speakers in the world who hold all of the following honors: past president of the National Speakers Association (NSA), recipient of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a 29-year member of the exclusive Speakers Roundtable (20 of the world's top speakers) and he received the Golden Gavel Award from Toastmasters International. In 2022 he was chosen as #7 of the Top 30 Global Sales Gurus and #19 of the Top Motivational Speakers. He was also inducted into the International Sales & Marketing Hall of Fame. Resource Links:
Insight Gold Timestamps: 01:48 Is this the way I want to be living my life? 03:42 Goals ought to be the reflection of the purpose in your life 06:53 I can tell what matters to you 09:57 Retired to, or retired from? 19:29 Is it goal achieving or tension relieving? 20:20 Live your life intentionally 24:41 Self-discipline is acquired in nano bits and must be assembled 30:42 Rethinking your financial habits and practices 33:28 Rethinking your bucket list 34:08 They're only goals if you write them down 36:14 Attention management 38:51 When you go pro, everything counts Connect Socially: LinkedIn: https://linkedin.com/cathcartinstitute Facebook: https://facebook.com/jimcathcart Twitter: Twitter.com/jimcathcart YouTube: https://youtube.com/jimcathcart Email: jim@Cathcart.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Authentic Leadership with David Irvine! | |||
| 07 Aug 2023 | Jessica Zeitz – Entrepreneurship, Marketing, and Real Estate | 00:40:07 | |
SEASON: 2 EPISODE: 32 Episode Overview: Looking to generate more leads? Whether it’s blog posts, social media or email campaigns, learn to leverage these tools effectively to reach hundreds of new prospects every week without spending hours online searching for the right people to connect with. Learn to make your content a priority and keep up on trends, and how often you need to adjust your strategies. Join me now for my conversation with social media expert, Jessica Zeitz. Guest Bio: Jessica Zeitz has always been enamored with architecture, interior design, and writing. So Jessica's passion for real estate, design, and writing has enabled her to build a successful business that helps clients in the real estate industry achieve their goals. She has successfully grown Instagram accounts to over 10K real, targeted followers, increased engagement by 40%, and expanded Facebook page reach for her clients. Additionally, Jessica has built email lists of 1000 contacts from scratch and helped her clients transform their passions into lucrative ventures. When she's not working, you can find her traveling the world, trying new food, and doing yoga. Resource Links:
Insight Gold Timestamps: 07:38 I really want them to think it's an investment, not just an expense 09:03 Is it about frequency or quality? 11:01 If you have to pick one high value, high quality, every time 12:11 There's over 19 channels of communication that we can use 13:59 Just do what resonates with you 17:10 Repurposing the content 18:35 It’s about solving problems…. 21:15 A course from Rachel Pedersen 22:50 If you have the money…. 27:56 My sweet spot is between 600 words and no more than 2000 words 30:00 Content is number one and it's the most important 32:52 Outsourcing is the best way to grow 33:26 Getting your hands dirty is really important 34:43 What are the things we should be looking for in a copywriter? 35:20 So the copy has to work for every stage of the sales funnel 36:23 Please don't ask for free work 37:55 Nothing is black and white. Everything is gray Connect Socially: LinkedIn: https://www.linkedin.com/in/jessicazeitz Facebook: www.facebook.com/jesszed Instagram: www.instagram.com/copy.fox Email: jess@copyfox.co Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Living Life and Running Your Business with Zest... | |||
| 04 Mar 2024 | Pancho Timmins – Quick and Easy World Change | 00:35:40 | |
SEASON: 3 EPISODE: 24 Episode Overview: No doubt about it, our world is messed up! My guest today believes we can fix our messed up world one small act at a time. It’s not just about the big gestures; it’s the everyday actions, the small steps forward, that collectively drive significant change. Pancho Timmons, author of Quick and Easy World Change, is here to share his journey, his insights, and how each of us can contribute to fixing our world, one small act at a time. Join me for my conversation with Pancho Timmons. Guest Bio: Pancho Timmins has dedicated his life to proving that Kindness in Action = Success, personally and professionally. Kindness in action is a belief that every action matters and all the positive things you do make a difference in the world. Pancho truly owes his success to living a life of kindness in action. As a speaker, author, advocate, and business owner, he does his best to share this message with as many people as possible. Pancho wants to continue being living proof that if you do good things, good things will happen. Everyone has the ability to make an impact. There is no such thing as a small act of kindness. All acts of kindness matter and every one of them makes a difference. Pancho believes that we all have a moral and professional obligation to put ourselves in a position to do the most good we can for the community at large. Resource Links:
Insight Gold Timestamps: 01:28 A book called Quick and Easy World Change 03:05 Every interaction that we have with people, matters 06:38 Companies were never designed to save the world 08:37 Companies are supposed to make profits and money 11:36 It becomes contagious 12:44 Every living person on the planet can make a significant difference 14:45 As a culture, we're very self absorbed 15:32 You call it a world changer’s mindset 15:43 You want to live a lifestyle of kindness 17:24 My goal was walking into a networking event saying, what can I do for everybody in here? 18:01 Enjoy giving and receiving, and make a game of giving 19:19 How about practicing optimism? How do we do that? 21:57 A formula: Success is Kindness in Action 23:10 Kindness isn't weakness 25:28 Most common misconceptions about DEI 26:21 This urge to take everything that's been created as a shield and start to use it as a sword 28:37 Just basic humanity 29:14 What are those five things that they feel like they need, to be a respected person in that office? 31:23 One of my biggest complaints is…. 33:55 Mid summer conference 2024 34:05 All the reasons that a company would want to keep doing the DE&I Connect Socially: LinkedIn: https://www.linkedin.com/in/pancho-timmons-859448154/ YouTube: https://www.youtube.com/channel/UC8U_1f6fg_MuIcym_Aex3qw Instagram: https://www.instagram.com/pancho_timmons/ Email: panchotimmons@gmail.com Sponsors: Rainmaker Digital Solutions: | |||
| 02 Jan 2023 | Vince Poscente – The Earthquake: Your Journey From Setback to Breakthrough | 00:38:55 | |
SEASON: 2 EPISODE: 1 Episode Overview: Personal catastrophes are like earthquakes. They leave us too shaken to know what to do next. Afraid that every step we take might spark another upheaval. But we can learn to resist our human instinct to hide from challenges. If you want to learn how you can break through and thrive after a life altering setback, you're going to enjoy my conversation with international bestselling author, Vince Poscente. Guest Bio: Despite any challenges, Vince Poscente advises business leaders with sound advice to accelerate growth. His, “Do what the competition is not willing to do,” approach to obstacles and resilience has been used by Fortune 500 companies around the globe. Vince is a New York Times bestselling author of eight books on activating purpose, which include The Earthquake and The Age of Speed. He’s an in-demand, corporate presenter, an Olympian and Hall of Fame Speaker in both Canada and the USA. As President of Board Developer, he guides growth strategies for corporate leaders. Meetings & Conventions identified Vince as "Meeting Planners' Favorite Speaker." His Full Speed Ahead and Accelerate Breakthroughs corporate keynotes are delivered with energy, humor, and practical takeaways. Resource Links:
Insight Gold Timestamps: 01:49 A good idea won't go away 05:24 In a second of time, your conscious mind processes with 2000 neurons while your subconscious mind is processing with 4 billion neurons 07:22 You start with the Emotional Quotient 10:30 You don’t know what you don’t know 13:35 There's no linear way out of chaos when we are smacked in between the eyeballs…. 16:00 If you have an expertise, just push out value 17:35 Grasp the contradiction 21:50 Through the middle is the way 22:02 Never make a decision based on fear 27:58 Is it taking your forward or not? 31:49 Confidence is the single most important thing for anyone to accomplish great results 33:35 Curious and creative 36:39 The most important thing for listeners 37:50 The second you stop sharing that story is the second you're going to be free from that story Connect Socially: LinkedIn: https://www.linkedin.com/in/vinceposcente/ Facebook: https://www.facebook.com/Vince.Poscente/about_overview Twitter: https://twitter.com/vinceposcente YouTube: https://www.youtube.com/c/VincePoscente Instagram: https://www.instagram.com/vinceposcente/ Email: v@vinceposcente.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Rethinking Yourself: Designing Your Path for Growth with Jim Cathcart! | |||
| 11 Mar 2024 | Jose Flores – Don’t Let Your Struggle Become Your Standard | 00:44:00 | |
SEASON: 3 EPISODE: 25 Episode Overview: Let’s face it, life can be difficult and full of challenges. My guest today is on a mission to empower individuals to rise above their challenges personally and professionally and create lasting impact. His message, Don’t Let Your Struggle Become Your Standard, has touched the hearts of many and continues to ignite hope and determination in those who hear it. In this episode, you will learn how to become indispensable, even when the odds seem insurmountable. Whatever your role is in life, my guest’s wisdom and insights will resonate with you and inspire you to elevate your game. Please join me for my conversation with author and speaker, Jose Flores. Guest Bio: Jose Flores is a Corporate Speaker, Global Motivator, Mindset Disruptor, and #1 Best-selling Author. He educates, inspires, and engages individuals and businesses to strengthen their mental toughness and to develop into indispensable leaders by connecting with them, touching their hearts, and giving them a fresh perspective. Jose gets individuals and organizations to think outside the box to start taking massive action and seeing immediate results. The present is a gift and the time is now for Jose to make an impact in your life and business! Jose authored, "Don't Let Your Struggle Become Your Standard" and he lives it. He wants you to stand tall and be the very best version you can be. Jose’s passion is to inspire and motivate everyone he meets to learn more, do more, and become more. His positive and “can do” attitude have impacted the lives of many across the globe. Resource Links:
Insight Gold Timestamps: 01:32 Neuromuscular condition that I was born with called Spinal Muscular Atrophy 05:33 I have a 20 year corporate America background 05:52 In your book, Don't Let Your Struggle Become Your Standard…. 06:52 And so I had two options…. 07:45 The number one thing that holds people back is fear 09:49 Indispensable leadership 10:55 How do you change your mindset to become that indispensable leader? 13:19 You talk about mindset 14:45 I've always been grateful for the things that I've had 16:45 I like to call it stinking thinking 19:36 I went to an event and met the great Les Brown 21:56 An experience where you've seen your work have a positive impact 24:34 It was one of the toughest conferences I spoke at 27:36 On the importance of mental toughness, what are some of the daily practices…. 29:52 I have my days as well, where I'm not motivated, where I'm not inspired 31:14 85% of those thoughts are negative thoughts 33:17 If it wasn't for us working as a team 34:41 The reason I love DEI is…. 37:06 Get out of your comfort zone and get out of your own head 37:46 The three pillars that I have in life 38:41 I’m just a messenger of hope 39:56 Another mentor of mine, by the name of Tim Grover 42:36 A marriage book called, What Real Love Looks Like Connect Socially: LinkedIn: https://www.linkedin.com/in/josefloresinspires/ Facebook: https://www.facebook.com/JoseInspires/ | |||
| 06 Mar 2023 | Francis Jones – Clarify Your Message and Grow Your Business | 00:37:49 | |
SEASON: 2 EPISODE: 10 Episode Overview: If you're struggling to find new customers or clients and you're just not sure what you're doing wrong or how to fix the problem, you're not alone. Unfortunately, this isn't a problem that is going to solve itself or just go away. Spending more money to get the same mediocre results will only compound the problem. Imagine what it would be like to have a messaging framework that provides clarity and focus so that you can create websites, emails, and social media content that actually works without spending a fortune on outside experts. To help us understand the elements of the framework needed to grow our business is instructional designer and messaging expert, Francis Jones. Guest Bio: Francis knows what it’s like to worry about where the next client it going to come from. As a small business owner, it is easy to get discouraged. There is hope. He had the good fortune of working at Infusionsoft for 6 years and was able to help hundreds of small businesses enhance their online marketing. After spending the 2 years as a StoryBrand Certified Guide, he is now able to blend the power of online marketing and the power of story in a way that will help your business grow. Resource Links:
Insight Gold Timestamps: 05:52 Clever doesn’t sell 08:03 There’s a reason there’s a mold 09:46 Identify, connect, engage and grow 10:35 The key is to be seen, heard, and understood 12:54 Making sure that people understand what you can do for them 15:35 Our clients need to be able to do what it takes to get from this side of the river to that side of the river 18:43 A messaging standard 19:37 You need two or three things that identify you as the expert 21:09 What you're selling is the conversation 23:59 Drive them towards the call to action 27:08 Storyboards 28:47 A transitional call to action 30:38 Push and pull marketing 34:52 They had never marketed from one entity to the other Connect Socially: LinkedIn: https://www.linkedin.com/in/francis-jones-60143910 Website HomePage Review: https://khjconsulting-5d6397.pages.infusionsoft.net/ Email: francis@khjconsulting.net Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Communicate with Courage with Michelle Gladieux! | |||
| 19 Sep 2022 | Shawna Schuh – Increase Your Team’s Productivity and Results | 00:36:35 | |
SEASON: 1 EPISODE: 22 Episode Overview: Are you a leader that is focused on building a stronger culture with long-term retention in mind? Looking for new strategies to increase your team’s productivity and results? If you are looking for ways to develop environments that help your people bring their best selves to the work they do, then you are going to enjoy my conversation with Leadership expert, speaker, coach and advisor Shawna Schuh. Guest Bio: A lifetime adventurer, entertainer, and leadership expert, Shawna Schuh is an innovative thought-leader who can help you unpack the pesky problems you encounter when you lead people. With a curious mind, herself, and a Master’s Certificate in Neuro-Linguistic Programming, Shawna is exceptionally skilled in the art of uncovering leadership blind spots through coaching, facilitating leadership groups, and catapulting leaders out of the leadership weeds and into leading teams effectively. Having worked with organizations like Nike and Columbia Sportswear to associations such as Fashion Group International and the National Speakers Association, Shawna shares a unique perspective so that the information and ideas she promotes stick and work. Shawna addresses any and all issues relating to people skills. Her presentations are humorous, overflowing with energy and packed with practical results driven information that will positively maximize profits. Resource Links:
Insight Gold Timestamps: 04:42 3% of people in the world are continuously educating themselves 04:52 Teams are tired of being told and sold 06:12 Do you know what your next step is? 07:34 The quality of the answers are really in direct proportion to how masterful your questions are 08:35 Are you in your own way? 09:10 What is that I really want from the exchange? 12:18 Pick up your get-up-and-go 18:00 it's not the word. It's the intent behind the word 23:43 The ones that are the most hurtful humans are probably the ones hurting the most 27:41 What did you get done today? What are you most proud of? 28:50 Win Wednesdays 29:54 If you invest in you, no market can take it from you 34:58 In closing…. Connect Socially: LinkedIn: https://www.linkedin.com/in/shawnaschuh/ Facebook: https://www.facebook.com/shawna.schuh/ Twitter: https://twitter.com/shawnaschuh YouTube: https://www.youtube.com/results?search_query=shawna+schuh Instagram: https://www.instagram.com/shawnaschuh/ Email: Shawna@ShawnaSchuh.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Free Your Authentic Voice and Find Your Power with Laura Handke! | |||
| 06 Feb 2023 | Jim Pancero – New Rules – Old Tools | 00:45:07 | |
SEASON: 2 EPISODE: 6 Episode Overview: Today’s marketplace is more competitive than ever. The way people buy has changed and salespeople and sales leaders need to understand the new rules for old tools if they are to be successful. To help us understand how to evolve our salespeople and our sales leaders is author, speaker, and sales performance coach, Jim Pancero. Guest Bio: If you are excited, motivated, and ready to improve your sales team’s success, then Jim Pancero has the leading-edge solutions you need to increase your competitive advantage. A leading go-to sales and sales leadership strategist for over 40 years, Jim has been influencing, guiding and inspiring sales teams in more than 80 different industries to increase their sales and market share. They say you can’t teach an old dog new tricks…but that’s not entirely true. Even with over 40 years of experience, Jim is still learning and sharing new tools, new techniques and new tactics to help you to connect in today’s hyper-competitive world. Jim’s combination of humor, larger-than-life personality, outstanding research and real-world examples that hit home provide even experienced sales pros and their leaders who think they’ve heard it all with strategies and concepts that work! To learn more about Jim check out his www.pancero.com website, weekly LinkedIn postings as well as hundreds of his videos on YouTube. We know you and your team are good. Now are they ready to get even better? Resource Links:
Insight Gold Timestamps: 02:51 Millennials don't trust salespeople 04:57 They don't talk about the cars, they talk about the process 06:00 We can't afford the old assumption of selling 08:05 New rules, old tools 08:46 Three sets of skills a salesperson needs 14:53 The competitive advantage became negotiated partnerships 19:20 Selling has become paint by numbers 22:20 We need arsonists, not firefighters 30:16 How can I stay ahead of what's coming 33:52 What and who 34:08 How and why 37:54 The 4 rules of motivation 43:12 Three components for sales to increase Connect Socially: LinkedIn: https://www.linkedin.com/in/jimpancero/ Facebook: https://www.facebook.com/jim.pancero YouTube: https://www.youtube.com/@JimPancero Email: jim@pancero.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: A Complaint is a Gift with Janelle Barlow! | |||
| 23 Apr 2022 | Eliot Hoppe – Body Language: Decoding Non-Verbal Communication Remotely | 00:36:23 | |
SEASON 1: EPISODE: 1 Episode Overview: There are many books on nonverbal communication or body language, but this episode is for you if you want to take your skills to the next level. In this podcast, we will look at how to read and decode body language and nonverbal communication to enhance our communication and persuade and influence people. Remotely! The key to interpreting nonverbal communication is to start with some guiding principles. My guest Eliot Hoppe is here to help us understand what to pay attention to. Eliot is a best-selling author, speaker, and coach and trains thousands each year in his virtual and live appearances. If you are looking for an edge in your communication, you will enjoy this episode. Guest Bio: Eliot Hoppe teaches how to decode the mind's decision-making criteria, communicate with ease, and ethically influence change. Eliot has trained internationally, and his message is clear: "You can not change your circumstances until you change the way you think!" because your thoughts influence your behavior, attitude, and emotional states. Resource Links:
Insight Gold Timestamps: 06:17 Understanding your conscious mind 11:30 The body doesn't lie 13:45 The feet tell the story 16:01 The brain speaks to the hands 20:42 Look at the face 25:44 You have no control over excitement 28:53 Make sure you don't do this 30:33 Be sincere and genuine 34:37 Visit the website to download Body Language- Boardroom Basics Connect Socially: LinkedIn: https://www.linkedin.com/in/eliot-hoppe-3658979/ Facebook: https://www.facebook.com/eliot.hoppe Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: How to Develop a Pro Mindset with Jim Cathcart! | |||
| 24 Jun 2024 | Kyle Smith – Financial Excellence for Small Business | 00:35:04 | |
SEASON: 4 EPISODE: 4 Episode Overview: Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of financial controls in both professional and personal spheres is nothing short of inspiring. Today, we delve into the art of achieving financial stability and harmonizing work and life, where invaluable insights and game-changing strategies await. Get ready to supercharge your financial acumen and nurture a harmonious work-life dynamic as we embark on this transformative journey with my guest, Kyle Smith. Guest Bio: Kyle Smith, CPA, a finance graduate from UT McCombs School of Business, is deeply committed to helping small and medium-sized businesses thrive. He began his career in Austin, gaining experience as an accountant and Controller for various bar and restaurant groups. His passion for guiding SMBs led him to earn his CPA and specialize in cost management accounting as Director of Finance at Celis Brewery. Kyle’s journey continued at Scalefactor, a software development company, where he advised clients across various industries. His ultimate aspiration was realized when he became a co-partner at Strata Cloud Accountants. Kyle specializes in working with business owners to align personal and company goals and help teach businesses the financial acumen needed to hold themselves accountable to those goals. All with the mission to help businesses and business owners be more profitable. Strata Cloud Accountants was born from a collective vision among friends who shared work philosophies and principles. Their values center around family and freedom, aiming to provide clients with financial freedom and their team with a strong work-life-family balance. Resource Links:
Insight Gold Timestamps: 02:50 I had a secret aspiration to be a professional poker player 05:01 We really had the mission of aligning people's goals with the goals of the business 06:28 A big thing for people is doing too much too fast 07:38 If I just spend 30 minutes a month on one area of the business 10:02 Mike Tyson said, you have a plan until you get punched in the face 11:20 It takes passion 14:23 What are the common pitfalls businesses encounter? 16:36 And that timing is super, super tough 19:34 Which brings us to KPIs 22:22 Dennis Rodman played for the Chicago Bulls 25:08 Should we have more than one account? 27:24 Are you correctly priced? 29:13 A lot of people don't know the leverage that they have 30:38 When's the time to go into debt? Connect Socially: LinkedIn: https://www.linkedin.com/in/kyle-smith-cpa-9582038a/ Facebook: https://www.facebook.com/stratacloudaccountants Instagram: https://www.instagram.com/stratacloudaccountants/ | |||
| 23 Oct 2023 | Danielle Harward – Creating Compelling Content | 00:33:54 | |
SEASON: 3 EPISODE: 7 Episode Overview: Ghostwriting is an essential service that has been around for many years. It allows individuals or organizations to produce high-quality content, such as books, articles, speeches, and blogs, without the need for the author to write it themselves. Ghostwriting also helps to ensure that the content is well-written, engaging, and free from errors. It is a valuable service that plays a vital role in business today. If you want to learn all about ghost writing and create compelling content and how you can employ it in your business, then you are going to enjoy my conversation with ghost writing specialist, Danielle Harward. Guest Bio: At Alliance Ghostwriting, Danielle specializes in sales, entrepreneurship, business, leadership, team building, B2B, B2C, and self development content. She has written professionally since 2006 and finds the written word to be a muse she simply can’t ignore. Danielle pursued a degree in Business Management and honed her ability in sales both as an individual contributor and manager for ten years. But writing continually called. As she grew in her ghostwriting career, she found passion in helping others share their stories with their audience in a unique and engaging way, so they can transform their industry. Resource Links:
Insight Gold Timestamps: 04:27 The people that think outside the box…. 04:48 Audience widening content for rebellious leaders 05:54 Asking a dangerous question 09:11 Starts with a book strategy meeting 13:00 Try to have the goal of finding someone who is in your niche 14:41 We're trying to disprove theories, not people 15:50 Those stories too are what helps us, as humans, understand new concepts 19:07 The value exists where your audience is 21:55 The humorous tone is surprisingly effective 24:44 You need to fill your cup before you fill anybody else's 28:41 Do you have a recommended frequency and length of article that you recommend? 29:49 If you are not repurposing your book or your newsletter or your blog content repeatedly…. 31:27 Would you adjust your writing style? Connect Socially: LinkedIn: https://www.linkedin.com/in/danielle-harward-5933317b/ Blog: https://www.allianceghostwriting.com/blog Email: danielle@allianceghostwriting.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Grief Recovery and Feelings of Loss that Can Lead to Anxiety with Michele Mariscal! | |||
| 10 Apr 2023 | Julie Lee – The Connected Leader | 00:32:36 | |
SEASON: 2 EPISODE: 15 Episode Overview: The idea that prestige is what people want most from a job is outdated. The priority has become what they need, which is a positive work culture where they feel seen, appreciated, and trusted. How do we become the kind of leader that can foster this kind of authenticity? How can we target specific skills that foster connection? How can we create trust by modeling how to be a genuine team player? How can we understand what matters most to our people? When we do, we can expect innovative ideas and top performance to be at an all-time high as our people thrive in a workplace where they know they belong. To help us understand how to become a connected leader is my guest, Julie Lee. Guest Bio: Julie Lee is not a typical keynote speaker. Her personal experiences with human connection changed the trajectory of her life, ignited the passion behind her I See You mission, and made her into a powerful advocate of connected leadership. Through research and stories that are both vulnerable and inspiring, Julie delivers the wholehearted message that connection has the ability to up-level -even transform- work culture; a relevant message that is right on time. Julie Lee is the author of I See You; How Compassion and Connection Save Lives and the children’s book, Broccolipunzle; A Girl with Extraordinary Hair. With over 100 episodes on her podcast I See You, she empowers thousands of listeners to succeed in relationships by embracing human connection. Resource Links:
Insight Gold Timestamps: 04:58 People that are high in social connection are less likely to struggle 07:38 I see you, I appreciate you and I trust you 08:11 How am I making sure my employees feel seen 10:15 They're going to want to follow you anywhere 15:44 Share the falling down and the getting up 18:00 Fostering connection through high definition thinking 19:09 Sometimes we look at people in black and white 20:56 Moving closer to their story almost always leads to greater compassion 25:59 How do we build a culture that's a good, thriving work environment 26:22 Probably the greatest leader I ever knew 29:53 I have learned some of these principles from very deep, hard suffering Connect Socially: LinkedIn: https://www.linkedin.com/in/julieleespeaks/ Facebook: https://www.facebook.com/julieleespeaks/ YouTube: https://www.youtube.com/@julielee9182 Instagram: https://www.instagram.com/julieleespeaks/ Podcast: I See You https://julieleespeaks.com/podcast/ Email: | |||
| 20 Nov 2023 | Grant Muller – Grow Your Business Without Burning Out | 00:31:38 | |
SEASON: 3 EPISODE: 11 Episode Overview: In this rapidly changing world, relationships have never been more important. People are craving connections, not transactional exchanges. And yet, many struggle to adapt to this new reality, resulting in surface-level interactions and missed opportunities. When we see people as numbers, we keep relationships superficial. We worry about being relevant rather than being real. We focus on getting in front of instead of being with people. To help us understand how we can grow our business without burning out and chasing leads is author, speaker, and high-performance coach, Grant Muller. Guest Bio: From millionaire before 30 to homeless and living on drugs, Grant Muller reinvented himself by discovering that real success isn’t just about the hustle – it’s about the connections you create. Gripping audiences with his powerful story and actionable strategies, Grant offers a fresh perspective on how to grow your business without burning out and chasing leads. He challenges audiences to rethink their approach to success and shift from top of mind to Top of Heart®. Resource Links:
Insight Gold Timestamps: 02:50 I was hiding from who I really was 04:03 I found something better than alcoholism, I found workaholism 08:15 Unfortunately some of us don't survive the bottom 10:22 If you want to stay clean and sober…. 11:40 Because we do want people to know, like, and trust us 11:47 Ditch the cheap cologne and tacky pickup lines 14:51 How do I differentiate myself in the marketplace? 16:22 Top of Heart is about bringing what's really human back to the sales process 17:47 Who can I be a hero to today? 20:35 Heart set is all about “me to we” 22:24 I spent $40 on some overpriced chocolate 24:25 How important is story for us to maintain that alignment and authenticity? 27:08 They didn't have the habits in place to follow through on what I was teaching 29:41 When we look at the high performance pillars, they're around productivity Connect Socially: LinkedIn: https://www.linkedin.com/in/thegrantmuller/ Facebook: https://www.facebook.com/TheGrantmuller YouTube: https://www.youtube.com/c/grantmullerTV Instagram: https://www.instagram.com/thegrantmuller/ Email: grant@grantmuller.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Level Up Your Marketing with VSL with Peter Kell! | |||
| 09 Sep 2024 | Adam Wallace – Unlocking Pricing Power | 00:35:29 | |
SEASON: 4 EPISODE: 15 Episode Overview: Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for. Not all value is equal, and today we are going to discover what your customers are willing to pay more for. Join me now for my conversation with the New York Times Best Selling Author of (RE)VALUE: Raise Your Prices and Build Your Legacy, Adam Wallace. Guest Bio: Adam has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion dollar ventures, he now serves as an interim executive and board member for private companies. Adam grew up in a two-story log cabin outside of Nashville, built by his 7th generation grandfather prior to Tennessee becoming a State. Resource Links:
Insight Gold Timestamps: 05:05 I'm not done, I want bigger problems 05:47 The biggest source of value lost was…. 07:28 I was my first customer 08:55 The company itself as a product 10:55 We might be at the end of one game…. 11:47 Can you elaborate on what pricing power truly means? 14:19 Start with where do I create the most value, and for whom? 15:35 They're just transaction, transaction, transaction 16:26 It's not that we have to sacrifice this for the other one 18:23 How does their company create that value? 20:10 What's a pricing riptide? 21:35 You don't create equal value to all your customers 22:51 We actually only perceive the world based on what we value 24:09 The concept of the monetization curve and its impact on pricing strategies 25:11 When you're selling solutions to problems a person doesn't even know they have 26:37 Do you believe that people view the most expensive item as the best item? 27:54 So let's say you're going out to dinner and you want to buy wine 31:18 It's kind of like a Dutch auction 33:08 They collapse what customers say as an indication for what they'll do Connect Socially: LinkedIn: https://www.linkedin.com/in/propertyofwallace/ Email: adam@adamwallace.com Sponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Customer-Centric Objectives and Key Results (OKRs) with Josh Seiden | |||
| 05 Feb 2024 | Coach Jim Johnson – Brand Yourself as an Inspirational Leader | 00:40:47 | |
SEASON: 3 EPISODE: 20 Episode Overview: With a coaching career with over 400 victories, Coach Jim Johnson's journey is a testament to the impact of positive leadership and the magic of believing in one's dreams. Yet, it's not the number of wins that define his legacy, but rather a moment of pure humanity and inspiration that captured the nation's heart back in February 2006. In a decision that would forever change the lives of many, Coach Jim Johnson chose to play Jason McElwain, affectionately known as J-Mac, an autistic team manager, in Greece Athena High School’s final home game. J-Mac's extraordinary performance, scoring 20 points in just over four minutes, is a story of courage, inclusivity, and the spirit of sportsmanship that transcends the game of basketball. As we dive into this conversation, we’re set to explore Coach Johnson's philosophy on leadership, the importance of teamwork, and how to turn dreams into reality. So, whether you’re a sports enthusiast, a leader looking to transform your team’s dynamics, or someone chasing a dream, this episode promises insights and inspiration that could very well change your perspective on what it takes to achieve success and make a difference. Join me now for my conversation with Coach Jim Johnson. Guest Bio: Over 30 years of experience developing winning high-school basketball teams, including 428 career victories, sets the stage for the unique credibility and power of Coach Jim Johnson’s message. Many speakers talk about leadership, but it’s rare to find a speaker who has, quite literally, lead thousands. In a moment later celebrated all over the world, Coach Jim Johnson weighed risk with the potential for great opportunity for an autistic student-manager, Jason McElwain (JMac) catapulting Jim, the team, and JMac down a path of inspiration and hope. That one victory continues to reverberate into countless lives as audience after audience is touched by a wave of courage and tenacity and witnesses what true leadership can accomplish. Resource Links:
Insight Gold Timestamps: 02:39 Jason McElwain, the world knows him more as J-Mac 05:11 Jason used to sign his name, Jason J-Mac Kobe McElwain 06:01 I wrote a book about it called, The Coaching Miracle 07:37 One of the other finalists for the award was his idol, Kobe had scored 81 points 10:12 I did such a great job I led that team to 17 consecutive losses 11:23 Great teams, that are consistent, it's usually because they have great leaders 13:02 That mindset of a servant leader 14:27 One of our keys is, are you consistently aligning your words and actions? 16:23 CANI: Constant And Never-ending Improvement 17:17 You’ve got to be the strong person when adversity hits 21:23 You’ve got to get to know your people, because you want to be fair, but fair doesn't mean you treat everybody necessarily the same 22:31 I think the best leaders are always asking questions 22:54 People don't care how much you know, until they know how much you care 26:07 It's really important as a coach that you consistently build challenges 27:24 The one thing I admired so much about coach Johnson was I knew he cared more about me as a person than he did as a basketball player 28:45 A great character test, it was called the PACER test 31:06 I think the difference between motivation and inspiration is…. 32:04 Great leaders are what they call a chief storyteller 34:19 The concept of... | |||
| 20 Mar 2023 | Michelle Ray – Take the Lead. Embrace Change. Own Your Future. | 00:43:47 | |
SEASON: 2 EPISODE: 12 Episode Overview: Are you ready to lead your team with greater effectiveness in a new world of work? In our world of constant technological and generational change, successful leadership requires transparency, parody, collaboration, and genuine connection with employees and customers. If you're looking to shift your thinking around leadership to become effective in real time and ready for the inevitable disruptions to come, you're going to enjoy my conversation with author, speaker, and leadership expert, Michelle Ray. Guest Bio: Michelle Ray is a Hall of Fame business keynote speaker, entrepreneur, author, and respected thought leader. She spent more than a decade in media and advertising, rising through the ranks and leading her team to achieve outrageous sales results in a down economy. From there she shifted gears, joining a global not-for-profit youth organization, where she facilitated enduring partnerships between youth, entrepreneurs, and educators. Michelle encountered a total contrast of leadership styles during her career, both good and bad. These experiences sparked her desire to help leaders not only master the fundamentals, but also become the best version of themselves. She seized the opportunity to venture into the speaking world and has since shared these messages with audiences for more than 25 years. A credit to her Aussie roots, Michelle engages audiences with her down-to-earth, tell-it-like-it-is style. She has taught leadership skills to the Australian Army and the FBI, as well as some of the world’s most recognizable brands, and an array of Fortune 500 companies. Both of her books: Lead Yourself First! Indispensable Lessons in Business and in Life and Leading in Real Time - How to Drive Success in a Radically Changing World have received rave reviews. Michelle is a self-described hockey fanatic. When not working, she loves watching as many NHL games as possible. Resource Links:
Insight Gold Timestamps: 02:17 It’s really important for leaders to understand…. 03:57 Leadership is a state of mind 05:13 How to be ready, responsive, and relevant 08:17 Being yourself means two things 10:00 Leadership is not about a title a plaque on the door or the desk 11:18 The difference between responding and reacting 14:22 Your own biases 15:37 The best leaders know…. 19:56 If you’re not going to have them for a long time, make it a good time! 24:36 What's more motivating than a paycheck? 29:25 Toxic work culture 31:01 Negativity builds on negativity 32:50 Real time leaders are ready and relevant 34:51 Qualities or requirements of leadership 36:35 One of the most simple, most fundamental things you can do…. 39:11 Complacency is the enemy of success 40:00 Adversity can bring out the best in you Connect Socially: LinkedIn: https://www.linkedin.com/in/michellerayspeaker/ Facebook: https://www.facebook.com/MichelleRayCSP Twitter: https://twitter.com/MichelleRayCSP YouTube: https://www.youtube.com/user/michellespeaker Instagram: | |||
| 27 May 2024 | Rocky Garza – Achieving More than Success | 00:35:06 | |
SEASON: 3 EPISODE: 36 Episode Overview: Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence. There are stories that you tell yourself, whether they were first told to you by someone else, or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. My guest on today’s episode has been helping people like you and me find clarity about who you are, and experience the transformation that comes with truly knowing yourself, and ultimately accepting yourself. Please join me for my conversation with author, speaker and coach, Rocky Garza. Guest Bio: There are stories that you tell yourself, whether they were first told to you by someone else or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. Through coaching sessions, team workshops, and keynote presentations, Rocky wants to show how the truths we have been told have developed into lies we deeply believe. All of Rocky’s work and words can be boiled down to one truth: that who you are is good! In all that he does, Rocky wants to challenge these stories you tell yourself so you can experience the freedom and confidence that comes with living vulnerably. Since 2014, Rocky’s been doing just that. Helping people like you find clarity about who you are, experience the transformation that comes with truly knowing yourself, and ultimately accept yourself. Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we want. It’s time to kill that doubt and build confidence. Rocky lives in Dallas with his wife and two kids. On the weekends you can catch Rocky spending his days playing pickleball. All day long if it were physically possible. Resource Links:
Insight Gold Timestamps: 03:49 I went back there full time as a director for summer camp 05:59 Naturally I want to be a wedding photographer 07:52 The most poignant journey I feel like I've been on 09:43 I had always felt so misunderstood 11:33 How do you meet them at the level they're at 12:04 We start with four questions 14:42 They're just like boats without a rudder 15:29 We describe it as self clarity 16:59 What are the things that I have actively chosen to take responsibility of? 19:17 There's two things at play all the time 23:20 When we don't achieve our goals or we run into roadblocks 23:48 The only place that our dreams come true is when we're asleep 24:31 Really interesting book called The Lion Tracker’s Guide to Life 26:10 Achieving More than Success, it’s a free 5-day workshop 28:01 At the top is where the elements are most harsh 30:59 Life is in the valley, that's a great analogy 32:57 I will guide you to the life that you actually want Connect Socially: LinkedIn: https://www.linkedin.com/in/rockygarza/ | |||
| 20 Feb 2023 | Bill Cates – Radical Relevance | 00:40:43 | |
SEASON: 2 EPISODE: 8 Episode Overview: Looking to sharpen your marketing message and cut through all the noise to win more clients? Are you winning the race for relevance? Your value proposition must be relevant to your prospects, or they won't give you the time of day. It's not your prospect's job to figure out your value to them. It's your job to develop and communicate your value in a way that will resonate with your ideal clients. To help us understand what we need to do to maintain our relevance is author, speaker, and coach, Bill Cates. Guest Bio: Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance. Bill has delivered his business-growth message to over 300,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget. Bill is the host of the widely acclaimed Top Advisor Podcast (www.TopAdvisorPodcast.com) Bill Cates’ client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post and The Wall Street Journal. And his own business success has been featured in Money Magazine. Bill was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). So you can expect an engaging and interactive session with relevant, business-growth content, high energy, and a little bit of fun. Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band. The most important thing for you to know is that thousands of businesses and professionals are using Bill’s system to attract a steady flow of Right-Fit Clients™. Resource Links:
Insight Gold Timestamps: 02:44 Radical relevance begins with a total shift in mindset 03:50 The biggest mistake that so many people make 05:26 Create movement, create action 07:56 A right-fit client 10:43 Challenge #2 is inertia 13:10 The neuroscience of relevance 15:38 Cognitive fluency 19:24 If you want clients to follow your suggestions…. 20:38 One of the biggest ways to build trust, is just to be authentic and not be greedy 25:48 Human connection through the words you use 27:00 Value is in the eyes of the beholder 30:44 Tell me more…. 32:30 Caryn Kopp - Biz Dev Done Right 34:31 How important is the story? 34:36 Client focused why 37:12 Your prospects/clients aren't mind readers 39:46 The Language of Referrals Connect Socially: LinkedIn: https://www.linkedin.com/in/billcates/ Facebook: https://www.facebook.com/ReferralCoach Twitter: | |||
| 10 Jul 2023 | Alicia Berruti – Video and Human Centered Communication | 00:39:47 | |
SEASON: 2 EPISODE: 28 Episode Overview: In today's digital age, effective communication is key to success, particularly in the business world. With video taking center stage in remote work and virtual meetings, it's essential to understand how to use this medium to its full potential. That's why I'm thrilled to introduce my guest, Alicia Berruti, an expert in Video and Human Centered Communication. In this conversation, Alicia will share her insights on how to leverage video to enhance your business communication, build stronger relationships, and improve customer engagement. Join me now for an insightful conversation with Alicia Berruti. Guest Bio: Alicia finds her joy in empowering, inspiring, and educating sales professionals, and this passion for thought leadership is what’s landed her on stages all over the US and Canada. As the National Speaker at BombBomb, she’s spent nearly a decade building her reputation as a thought leader on topics like video, trust building, social media, effective marketing, leadership, and working through the fear and awkwardness of being on camera. Following a less traditional career trajectory, Alicia originally came into a sales role at BombBomb with 20+ years of experience as a professional actor, and over a decade of experience in massage therapy, which included running her own business and building strong customer relationships. In her “free” time, you can find Alicia chasing adventure with her three teenagers and traveling the world in search of good music and good food. Resource Links:
Insight Gold Timestamps: 02:10 Human connection is really the most powerful thing we have 04:47 The reason why it's so powerful 06:30 We were able to reduce the amount of touches required to get a response from a lead from 10 touches down to 3 touches 07:55 Three high level questions that you can always ask yourself 09:10 Empathy. Value. Call to action 10:26 Asynchronous video 11:59 An email does not communicate empathy or humanity in any way 15:05 If there is the word 'video' in a subject line…. 17:03 The familiarity effect 19:27 Mass sending 20:45 The formula is: the amount of value + personalization ÷ by the depth of the relationship 23:41 Apple has done such a good job of brand loyalty 26:30 A great way for a leader to maintain some of that face-to-face 27:54 We all are our own worst critics 29:16 The videos that are more human, perform better than videos that are perfect and polished 30:46 Some of the components that a video should include 31:52 Best practices 35:55 If you're gonna start incorporating video into your sales process…. 38:54 It's called Human-Centered Communication Connect Socially: LinkedIn: https://www.linkedin.com/in/aliciaberruti/ YouTube: | |||
| 27 Mar 2023 | Eileen McDargh – The Energy Connection: A Secret to Resilient Work and Life | 00:34:51 | |
SEASON: 2 EPISODE: 13 Episode Overview: From business leaders to rank and file workers, the competitive 24/7 world of heart stopping change has left many of us feeling in need of new tools to answer these questions: How do I engage more of my talent and that of the folks around me in meaningful work? What is the true meaning of the word resiliency, and how can I use it to my advantage? And why does it seem that we compete more with each other than the competition? So, if you're ready to take control and take action, then you're going to enjoy my conversation with award-winning author and internationally recognized speaker and coach, Eileen McDargh. Guest Bio: Since 1980, Eileen McDargh has helped organizations and individuals transform the life of their business and the business of their life through conversations that matter and connections that count. She has become known as a master facilitator, an award-winning author, and an internationally recognized keynoter and executive coach. She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Her programs are content rich, interactive, provocative and playful—even downright hilarious. For the past four years, Global Gurus International, a British-based provider of resources for leadership, communication and sales training, also ranked her in the top five as one of the World’s Top 30 Communication Professionals following a global survey of 22,000 business professionals. Resource Links:
Insight Gold Timestamps: 01:50 Just because you're good at something doesn't mean it's the thing that calls your heart 03:07 What does burnout mean? 05:11 Resilience is a life skill 05:56 Start with gratitude 08:10 Burnout 09:50 We look sometimes for more, more instead of better, better 12:48 Four critical skills for building effective resilience 14:26 Agility is speed, speed coupled with wisdom 18:07 What can we do to bring more humor into our world? 22:14 Self care 25:20 We should stop striving for balance 29:00 Control the controllable Connect Socially: LinkedIn: http://www.linkedin.com/in/eileenmcdargh Facebook: https://www.facebook.com/speakereileen/ Twitter: https://twitter.com/macdarling YouTube: http://www.youtube.com/channel/UCY_-mPYU2kaF0l0-Jn3X34g?sub_confirmation=1 Email: eileen@eileenmcdargh.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: If You Want to Lead in Business, the Customer Comes First with Greg Kihlstrom! | |||