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Be you Brand - The Podcast (Ati Grinspun)

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DateTitreDurée
18 Jan 202420. How to get to 10k a month or more this year.00:20:11

In this episode, I will be showing you the difference between mindset work and inner work, and how I was able to have successful launches and reach $300K in revenue last year, without adding any strategies, just making these changes and I have seen this over and over work with clients.

 

Key Takeaways:

  • Stepping into the identity of the highest self is crucial for success in business.

  • Ati's specific method for inner work that can provide tangible tools for personal growth.

  • Taking immediate action in business is essential for manifesting desired outcomes.

  • Being the highest self daily and aligning thoughts, feelings, and actions can lead to positive results.

  • Understanding the science behind inner work can help in creating lasting change.

  • Inner work can lead to miracles and unexpected opportunities.

  • Inner work can help overcome uneasiness and thrive in business.

 

Register for the 300K Blueprint Masterclass

https://atigbranding.thrivecart.com/300k-blueprint/https://atigbranding.thrivecart.com/300k-blueprint/

 

Want to know exactly what is your next step to make money with your personal brand and where you are at? 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

10 Sep 202451.Maximizing Podcasting Potential w/Sarah Heeter of PodFox Media00:19:35

Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

📲Book  a discovery call with Ati for the Be you Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat

🎫Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

 

Maximizing Podcasting Potential with Sarah Heeter of PodFox Media

 In this episode, I sit down with Sarah Heeter, the brilliant founder and CEO of PodFox Media, to discuss innovative ways to launch, grow, and monetize your podcast. Sarah shares her expert tip on how to keep listeners hooked right from the beginning of your interview,  We delve into the unique strategies PodFox Media employs, to help their clients grow and monetize their podcasts. 

Sarah also offers insights into integrating podcasting into your marketing plan and the incredible results her clients have achieved.

 If you're thinking about starting a podcast or want to take your existing one to the next level, this conversation is packed with valuable wisdom and actionable tips!

 

00:00 Introduction and Guest Welcome

00:44 Meet Sarah Heeter: Founder of PodFox Media

01:46 The Secret to a Great Podcast Interview

04:09 PodFox Media's Unique Podcast Strategy

05:58 Key Strategies for Growing Your Podcast Audience

07:40 Are You Ready to Start a Podcast?

12:18 Success Stories and Results from Podcasting

13:49 Join Us at Be You Brand Live

15:17 Where to Find Sarah Heeter

 

Happy Listening! 

xoxo

Ati

24 Jun 202443. 10x Your Visibility, 10x Your Results00:20:43

Whether you're overwhelmed by creating content with little to no results or looking to enhance your business activities and nurture potential clients, this episode will give you valuable insights to help you achieve significant growth.

 

In this episode, I dive into the crucial strategies for closing clients faster without relying solely on social media where I share 3 transformative shifts that have proven effective in helping clients generate income and build their audience and authority from the start.

 

Don't miss out—listen now and take your business to the next level! 

 

 

 

 

 JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am. Tix start at $33

On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/

 

READY TO WRITE A BOOK AND MULTIPLY YOUR VISIBILITY AND CREDIBILITY?

Join our Ascension Mastermind 2025  Waitlist

https://atigbranding.myflodesk.com/ascension

DOWNLOAD FREE:  AUTHENTIC PERSONAL BRAND checklist download

https://atigrinspun.com/free-resources/

 

FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand.

https://atigrinspun.com/quiz/

JOIN US LIVE IN VEGAS SEPTEMBER 2024: tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

 

I answer to my DM's personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

18 Dec 202317. Everyday Sales: Integrating Selling Into Your Daily Activity00:32:06

Hey Be You Branders ! In this new episode of the Be You Brand podcast we are talking about sales,  in a different way ! 

 

We are discussing daily and weekly activities that lead to sales , when you are not selling , because people buy from those they know, like, and trust. 

 

I  share some ideas on how to bring and attract people to your business and improve your sales. I delve into  the importance of selling without using traditional, direct sales methods. The focus is on building trust, credibility, and relationships with potential clients 

 

Always while creating  a strong personal brand, establishing  authority, and fostering a sense of know, like, and trust, ultimately making the sales process smoother and more effective. 

 

This episode emphasizes the value of consistently incorporating these strategies into daily and weekly content and income producing activities.

 

“The truth is that sales is the lifeline of your business. If you don't make any sales, you can not stay in business. you cannot help your person if you don’t sell ”

 

Key highlights:

  • The importance of selling without explicitly asking for a sale constantly ( which make it feel “sales” )

  • Recognizing  that building trust through relationships is crucial for successful sales.

  • The role of building a personal brand and authority in gaining trust through more creative ways of selling.

 

Want to know exactly what is your next step to make money with your personal brand and where you are at? 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

04 Mar 202427. From Meth to Millionaire Coach: A Story of Becoming with Tara Wagner00:58:50

In this episode, Ati interviews Tara Wagner, a business coach with a powerful personal story. 

 

Tara shares her journey from a rough start to becoming a successful business owner. 

Her story of struggle with drugs , leaping into personal development and running businesses for 15+ years is truly inspiring and with so many take aways for anyone in business at any level.

 

They  discuss the importance of separating personal worth from business success, the challenges and opportunities of starting a small business, and the power of identity work. 

 

Tara emphasizes the need to identify underlying needs and meet them in order to create a fulfilling and successful business. 

 

Overall,expect this conversations to inspire you and  show you different ways you can overcome adversity 

 

Currently Tara Wagner helps entrepreneurs build full time income working part time and  shares her journey from burnout and rock bottom to personal and inner growth, shifting identity, passion and purpose, and finding liberation and gratitude. 

 

Highlights of this Episode:

 

00:00 Introduction and Background

01:07 Tara's Work as a Business Coach

03:15 The Importance of Separating Personal Worth from Business Success

04:30 The Alignment of Values Between Ati and Tara

05:10 The Importance of Having a Heart for Business

08:24 Defining a Small Business

10:41 The Challenges and Opportunities of Starting a Small Business

12:16 Tara's Rough Start and Transformation

21:18 The Igniter for Change

23:29 The Importance of Identity Work

25:27 The Power of Saying No More

27:57 The Transformation of Self

30:58 Identifying Needs and Meeting Them

33:28 Getting into Personal Development and Inner Work

34:25 Burnout and Rock Bottom

39:22 Personal and Inner Growth

47:33 Shifting Identity

51:25 Passion and Purpose

53:57 Liberation and Gratitude

54:48 Finding Tara Wagner

 

About Tara Wagner:

 

Tara Wagner uses her 20+ years experience as an entrepreneur to help other small biz owners overcome burnout and create part-time schedules with full-time profits. And not with some new marketing strategy, but with a new approach to how you operate.

 

Connect with Tara

Website: https://xotara.us

Access Tara’s How to upgrade your business so it doesnt burn you our FREE TRAINING https://xotara.us/training

 

Find Tara also on YouTube : youtube.com/tarawagner

 

 

 

Ready to build a personal brand you are proud of:

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Get started on you inner work journey : Purchase 300k blueprint 90 minute  Masterclass 

https://atigbranding.thrivecart.com/300k-blueprint/

 

Enroll in Highest self Highest income ( Started 2-26-24 but you can still enroll)  https://atigbranding.thrivecart.com/highest-self-highest-income/

 

Inquire about the Be you Brand academy https://atigrinspun.com/contact/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

18 Sep 20234. Scaling your personal brand, without ruining your personal life with Kristen Day00:42:49

Hey listeners! I am very much excited to share this episode with my dear friend Kristen Day, the epitome of personal and professional growth because I have seen how she has grown so much since we met. Kristen shares her insight about the importance of implementing systems and processes in your business to streamline operations, improve efficiency, and ultimately enhance your personal and professional life. We also delve into the idea that scaling your business and personal brand requires a commitment to systematizing various aspects, including email marketing, sales, and customer relations, in order to reduce stress, save time, and achieve sustainable growth. This episode is an empowering one especially to those entrepreneurs who want to scale their personal brand without ruining their life. 

 

Key takeaways from this episode:

  • The importance of building and nurturing relationships in business, emphasizing the value of connecting with like-minded individuals who inspire and support you.

  • Scaling your personal brand without overwhelming yourself with excessive work hours. This involves optimizing systems, automating processes, and being organized.

  • The significance of having well-structured systems in place for various aspects of your business, such as email marketing, customer onboarding, and sales processes.

  • Documenting your processes and creating SOPs is crucial for both early-stage and advanced businesses. It ensures that tasks are repeatable, understandable, and can be easily delegated or transitioned when necessary.

  • Building and growing your email list is emphasized as a fundamental strategy for businesses at all stages. It's highlighted as a valuable asset for connecting with your audience and potential customers.

  • As businesses scale, it becomes important to systematize and optimize the sales process, especially when you have a sales team. This includes training and ensuring that your sales processes are clear and effective.

  • The conversation stresses that it's never too early to start preparing your business for growth by implementing systems, documenting processes, and organizing information.

  • Adopting systems not only saves time but also reduces stress and allows business owners to focus on their areas of expertise, making the work more enjoyable and fulfilling.

  • Acknowledging that resistance to implementing systems is common, the conversation encourages a shift in mindset to see the benefits and improvements they bring to your business and life.

  • Viewing the process of systematization as a way to visually witness the improvement in your business can help you appreciate and embrace it more fully.

Quote from the episode:

“So what I was doing then was basically just offering that really broad service suite to everyone. When I really started to understand that that was not profitable, that was driving my life crazy. I started to narrow down who I was working with, I increased my fees, which actually bumped out a lot of my clients, which was a blessing. And I was able to start cutting out some of the services as well. And when I did that, I realized that there was a very specific set of entrepreneurs that I really enjoyed working with, who really enjoyed working with me too. And that I was able to, to fix very specific problems in their business. And that had to do with my skill set, but it actually had nothing to do with what I was offering, I was offering web design and social media strategy”- Kristen Day

 

About the guest:

 

Kristen Day is a backend tech expert who helps service based entrepreneurs scale their business to multiple 6 figures with ease by fixing their funnels and optimizing their systems so that they can stay in their zone of genius to create more influence, impact, and income. 

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

 

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

01 Apr 202431. How media exposure can grow your brand without a huge budget with Lydia Bagarozza & Bridget Sicsko00:40:47

In this new episode of the Be You Brand Podcast, Lydia Bagarozza & Bridget Sicsko join me to discuss the strategic importance of public relations (PR) and media exposure for personal brands and businesses aiming to expand their reach beyond social media and personal networking. 

 

We touch on the necessity of understanding one's unique value proposition and effectively communicating it to align with media interests and audience needs. We delve into the value of authentic and personalized pitching, leveraging existing content, the long-term benefits of PR for brand credibility and growth, and the importance of choosing the right media outlets for genuine engagement.

 

Through a strategic, patient approach to PR, businesses can enhance their market position, reach new audiences, and solidify their brand's presence in a competitive landscape.

 

Key points to discover in this episode:

 

00:00 Leveraging media exposure for business growth

02:31 Positioning personal brands for media and clients

04:32 The use of PR for Personal Brands, Entrepreneurs and Sustainable Growth

08:01 ​​Podcasting as a long-term marketing strategy

11:48 The potential of Micro-podcast for long-term success

13:05 The business perception gap between Social Media and the Reality

15:48 Time is a valuable resource to invest in business

18:40 The importance of education on pitching to the media

22:26 The effectiveness of paid press vs. organic press for coaches and entrepreneurs

26:02 PR best practices and authenticity in media pitches

31:26 Building a personal brand and media presence

35:34 Conclusion

 

About the Guests:

 

Visibility on Purpose is a PR and Media Company founded in 2022 by Publicist, Lydia Bagarozza and former Publisher, Bridget Aileen Sicsko. Their programs help authors, product-based companies and online business owners be known for the cool things they’re doing through teaching them how to secure TV interviews, podcast appearances and press features. Their students have been featured on media giants like Time Magazine, Yahoo, Fortune, mindbodygreen, Bustle, SheFinds, AskMen, Medium, and top podcasts. Individually, Lydia is responsible for over 4K pieces of press and is well known for her career supporting world-renowned musicians and lifestyle brands. Beyond her role as a former publisher, Bridget, is a speaker and has spoken nationally (& internationally) to over 3K people. She speaks on topics ranging from sales and visibility to human optimization, the yogic philosophy and the athlete mentality. Together, Lydia and Bridget are on a mission to revolutionize access to the media industry by elevating boutique brands and founders.

 

Connect with Lydia & Bridget:

 

Email: info@visibilityonpurpose.com

Instagram: www.instagram.com/visibilityonpurpose

Facebook: https://www.facebook.com/groups/toptiermedia

Linkedin: https://www.linkedin.com/company/visibility-on-purpose/

Website: https://www.visibilityonpurpose.com/

 

Take the Media Personality Quiz by clicking the link below: https://www.visibilityonpurpose.com/media-personality-quiz

 

 

 

 

Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP

 

I will show you:

The success phases of building your PROFITABLE brand 

The art of Attracting Your Dream Clients.

Messaging and Positioning so when your client finds you, the immediately want to buy from you..

The Content strategy I used to create multiple 6 figures and grow.

Register : https://atigrinspun.com/brandingbootcamp/

 

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Inquire about the Be you Brand academy https://atigrinspun.com/contact/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

11 Sep 20233. Why personal branding is the foundation to everything00:40:52

In this episode, I'm diving deep into the essence of personal branding. I want you to truly grasp its significance in building a thriving business. Personal branding isn't just a buzzword; it's your unique identity and the way people perceive and connect with you. It requires intentional effort and the willingness to put yourself out there, both online and offline. I'll emphasize the power of expertise, the impact of your personal story, and the unwavering conviction that sets you apart. Your expertise is your anchor, your story is your heart, and your conviction is your driving force – together, they form the bedrock of a compelling personal brand that resonates with your ideal audience and creates a lasting impact.

 

Episode Highlights:

  • Understanding Personal Branding: In this episode, I delve into the core concept of personal branding and why it's not just a buzzword. It's about how people perceive and connect with you, which is fundamental to your business's success.

  • Intentionality in Personal Branding: Personal branding isn't something you can leave to chance. It requires deliberate effort and intentionality. Whether you're showcasing yourself online or in-person, you need to be proactive in shaping your brand.

  • The Power of Expertise: Your expertise is your anchor. It's about becoming the go-to person in your chosen niche. We discuss how niching down can help you stand out in the market.

  • Crafting Your Personal Story: Your personal brand story is the heart of your brand. We explore why sharing your "why" and the reasons behind choosing your path can create a deeper connection with your audience.

  • Unwavering Conviction: Conviction is the driving force behind your personal brand. It's what sets you apart and makes your brand authentic. We emphasize the importance of being steadfast in your beliefs and values.

  • Building a Lasting Impact: When you combine expertise, personal story, and conviction, you create a compelling personal brand that resonates with your ideal audience and leaves a lasting impact in your industry.

Quote:

"Your personal brand is not just a label; it's the indelible mark you leave on the world, a testament to your expertise, the heart of your story, and the unwavering conviction that sets you apart, crafting a legacy that echoes through time."

 

12 Feb 202424.Attracting Clients and Breaking Income Ceilings: A Guide to Shifting Identity and Reprogramming Subconscious00:30:31

 

Hey Be you Branders!

In today's episode  Ati talks about the idea of attracting clients and breaking income ceilings through internal work, aiming to shift one's identity and reprogram the subconscious.

 

 By reflecting on her own business growth experiences and the challenges she faced, she shares how the 'inner work' principle paved the way for her business's success. 

 

She covers three significant themes, shifting one's identity, subconscious reprogramming and elevating frequency and maintains that they help align with the desired business goals. 

 

Ati also provides details on an upcoming program - Highest Self, Highest Income, where these topics would be explored in depth to help business owners overcome their limitations and meet their income targets.

 

00:00 Introduction and Welcome

00:13 The Importance of Inner Work in Business

00:30 The Struggles of Business Growth

01:31 The Journey to Business Stability

02:24 The Impact of Energy in Business

03:06 Common Business Challenges

07:32 The Power of Shifting Your Identity

13:39 The Role of Subconscious Reprogramming

17:35 Elevating Your Frequency for Success

23:29 The Power of Manifestation in Business

29:42 Conclusion and Final Thoughts

Get started on you inner work journey : Purchase 300k blueprint Masterclass 

https://atigbranding.thrivecart.com/300k-blueprint/

 

Enroll in Highest self Highest income ( Starts 2-26-24)  HERE

Listen to highest self hypnosis meditation for free HERE 

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

08 Oct 202452-From Lonely to Thriving: Building Your Dream Team of Women Entrepreneurs00:34:06

Hey there, beautiful women brand builders! Welcome to another kickass episode of the Be You Brand Podcast. Today, we're diving deep into some real talk about women supporting women in business and life. No bullshit, just pure, unadulterated truth bombs coming your way!

Alright, let's break it down for you:

  1. Fresh off our Be You Brand Live event, I'm spilling the tea on why it's so important for us ladies to have each other's backs.

  2. Buckle up, 'cause I'm getting personal here. I'm sharing my own journey of learning to trust other women and build a badass community.

  3. We're tackling the elephant in the room - why it can be so frickin' hard to trust other women sometimes, and how to get over that.

  4. Competition? Please. I'll show you how to flip the script and start seeing other women as your allies, not your enemies.

  5. Get ready for some actionable advice on how to build genuine connections and create your own girl gang of awesome entrepreneurs.

  6. I'm dropping some knowledge on personal and business growth, 'cause let's face it, we're all works in progress.

  7. And because I love you, I'm sharing some killer resources to help you keep this growth and community-building momentum going.

Look, I get it. Building trust and community isn't always easy. But trust me when I say it's worth it. So, if you're ready to stop feeling alone in your entrepreneurial journey and start embracing the power of female friendships, this episode is for you.

Remember, you gorgeous, unique unicorn - you've got this, and you've got me in your corner. Now let's go out there and show the world what happens when women lift each other up!

Time stamps: 

00:00 - Welcome to the badassery 

00:52 - Why female friendships are the 

01:45 - Story time with Ati 

02:49 - Real talk: Why trusting women can be tough 

05:01 - Building your tribe, one awesome lady at a time 

07:36 - Leveling up in business and life 

09:31 - Creating your own personal cheer squad 

11:30 - Bye-bye competition, hello collaboration 

18:10 - How to make friends and influence people (for real) 

24:25 - Wrapping it up and what's coming next

 

Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

📲Book  a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

 

27 Nov 202314. Crafting Your 2024 Epic Year of Success in Life and Biz00:46:41

Hi listeners! In this new episode of the Be You Brand podcast, I talk about planning for your best year yet. I share a roadmap for the year 2024. I delve into the importance of strategic planning and intentional action for personal and business development. I also talk about the significance of thorough planning, clear goal-setting, and consistent execution. There is a strong focus on understanding and leveraging financial numbers, setting measurable objectives, and creating a detailed plan with specific actions. I highlight the need for a deep personal connection to goals, overcoming fear and doubts, and maintaining excitement and passion throughout the journey. Additionally, the context encourages continuous improvement and reflection, suggesting that the planning process can evolve over time. Overall, the key message revolves around the transformative power of deliberate, well-thought-out planning and committed execution in achieving personal and business success.

 

Listen to this episode and get an idea how to plan your best year yet!

 

“When you start having this clarity, you can start creating offers that align with what you want to create, you start creating offers that maybe they don't need to be delivering all the time.”

 

Hear more about:

 

  • The 4 phases of the planning process: The Audit Phase, Knowing your Numbers, Create a detailed plan, and live outside your comfort zone

  • The importance of setting specific, measurable, and attainable goals is discussed. The need to align goals with personal excitement and belief in their achievability is highlighted.

  • Execution is Key and commitment is distinguished from mere interest, emphasizing the necessity of being fully committed to goals.The importance of taking action every day and not allowing the brain to create excuses is emphasized.

  • The speaker suggests that the planning process may evolve and improve over time. Encouragement is given for listeners to share additional insights for refining the process.

  • The importance of excitement and passion in what one is selling is stressed, emphasizing that this enthusiasm can be conveyed to potential clients.

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

17 Jun 202442. Everyone Has a Story - Book Launch Series with Cat Coley00:34:02

Welcome to our book Launch Series!

Our Ascension Mastermind collective book is coming out August 1st eeeeekkkk! And we are so excited! 

Each Book Launch series episode showcases a Mastermind client/author , their chapter, story and how writing a book has impacted their life, and what you can expect from reading their chapter.

A very insightful discussion with Cat Coley where we explore the power and importance of storytelling, particularly through writing. 

Cat shares her journey of writing her chapter, emphasizing the challenges and rewards of turning personal experiences into compelling narratives. 

Cat Coley is a Storyteller Coach | Keynote Speaker | Story Strategist with an amazing an empowering story to tell, her chapter will captivate you and keep you to the edge of you seat. She embodies the resilience and spirit of turning hardship into purpose.

Find Cat on Instagram 

https://www.instagram.com/therealcatcoley/

 

 

READY TO WRITE A BOOK?

Join our Ascension Mastermind 2025  Waitlist

https://atigbranding.myflodesk.com/ascension

 

JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am. Tix start at $33

On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/

DOWNLOAD FREE:  AUTHENTIC PERSONAL BRAND checklist download

https://atigrinspun.com/free-resources/

 

FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand.

https://atigrinspun.com/quiz/

JOIN US LIVE IN VEGAS SEPTEMBER 2024: tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

 

I answer to my DM's personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

20 Aug 202450. Celebrating 50 Episodes: my Top Lessons Learned🎉00:33:20

50. Celebrating 50 Episodes: my Top Lessons Learned

 Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 -

📣Book a Discovery Call with Ati ( send Ati a Dm to Ati when you Book!)

Inquire about the Be you Brand academy https://calendly.com/atigrinspun/discoverychat

 -

🎫Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

-

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

In this episode

I'm excited to welcome you to episode 50 of our podcast. Cue Celebratory music!!!! 🎉  

Today, I want to share the important lessons I've learned from recording 50 episodes, divided into personal and strategic insights. If you're contemplating starting a podcast, and curious about how it can impact your business, Join us as we dive into what it takes to commit to a long-term podcast journey ( or anything in your business for that matter!), from equipment choices to content strategy, and even personal growth through this amazing journey. 

🗓️Don't forget to mark your calendars for our live event in Las Vegas on September 27-28. Let's get started and make every podcast minute count!

 

00:00 Introduction to Be You Brand Podcast

00:32 Announcing Be You Brand Live 2024

01:44 Celebrating 50 Episodes

02:36 Lessons from 50 Episodes: Strategy Insights

02:56 The Long-Term Commitment of Podcasting

05:47 The Importance of Consistency

10:50 Guest Selection and Interview Techniques

14:02 Technical Setup and Equipment

19:08 Personal Learnings and Overcoming Challenges

30:39 Final Thoughts and Encouragement

 

Would love if you could leave us a review and share to your stories!

With Love 

Ati

 

11 Sep 20232. The Energetics of business with Erin Nicole Porter00:42:44

Hey listeners, get ready for an enlightening episode where I had an amazing conversation with Erin Nicole Porter, a powerhouse in personal growth and entrepreneurship. Nicole's journey from burnout to success resonated deeply with my own experiences, reminding me of the importance of inner work alongside external strategies. Her insights into nervous system regulation, trauma healing, and finding safety within ourselves were eye-opening. Erin Nicole's wisdom on embracing the ongoing journey of growth without fixating on outcomes hit home for me, offering transformative tools for both business and life. This episode truly felt like a personal journey of self-discovery, leaving me inspired to cultivate presence and resiliency in every moment.

Erin Nicole Porter is a (Bestselling author, Podcast host +) Energetics of Business Coach for women entrepreneurs. Through somatic attachment repair, nervous system regulation, and energy work, Erin supports her clients on the deeper emotional work it takes to run a successful business. She is the founder of the Quantum Ripple Effect Coach Training Institute, author of Burnout to Breakthrough, and host of the Energetics of Business Podcast.

 

 

Episode Highlights:

  • Entrepreneurship is a journey that requires addressing not only business strategies but also the inner emotional aspects that impact success.

  • Inner work involves untangling self-worth from business outcomes and understanding trauma responses that affect behavior.

  • Conscious mindset work is valuable, but deeper inner work, addressing subconscious patterns and nervous system regulation, is crucial for sustainable growth.

  • Internal safety and grounding practices can help entrepreneurs manage stress, uncertainty, and financial challenges effectively.

  • The transition from high-stress states to present, regulated states can be achieved through intentional breathwork, grounding, and presence exercises.

 

Quote from the Episode:

"It's not fixing or healing to get something. While things land and opportunities come in, your intention shouldn't be driven by lack or unworthiness. Shift the focus and trust the journey." - Erin Nicole Porter

 

About the guest:

 

Erin Nicole Porter is a (Bestselling author, Podcast host +) Energetics of Business Coach for women entrepreneurs. Through somatic attachment repair, nervous system regulation, and energy work, Erin supports her clients on the deeper emotional work it takes to run a successful business. She is the founder of the Quantum Ripple Effect Coach Training Institute, author of Burnout to Breakthrough, and host of the Energetics of Business Podcast.

 

 

Connect with Erin Nicole Porter:

Email: erin@erinnicolecoaching.com

Website: https://erinnicolecoaching.com/

Social Media Handles: @erinnicolecoaching

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

 

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

15 Jan 202419. How to Plan a Branding Shoot That Makes You Money00:22:04

Hey Be You Branders! In this new episode of the Be You Brand podcast I am going to share insights on planning a personal branding photoshoot for maximum ROI, a strategic and purposeful approach to personal branding through photography. 

 

You have professional photos but they do not show your brand story, your authority and your expertise. Personal branding photoshoots should go beyond capturing aesthetically pleasing images and instead focus on strategically telling the brand story, showcasing expertise, and creating a visual representation that resonates with the target audience. 

 

It is important to thoroughly plan the shoot, choose the right photographer, and consider various elements such as brand personality, processes, and tools of the trade.

 

The goal is to ensure that personal branding photography becomes a valuable investment that not only produces attractive visuals but also contributes to the overall success of the brand by building trust, engaging the audience, and differentiating the individual or business from competitors.

 

“As brands we are telling a story, we're telling a story of how people will feel after they work with us. We're telling the story of what it is working with us. We're telling the story so our clients can see themselves in the picture.”

 

Key takeaways:

  • Return on Investment (ROI) in personal branding photoshoots:

  • Brand Storytelling through photography

  • Marketing concept "You sell what you show"

  • Choosing the right photographer and elements to consider in photography and utilizing photography for content creation

Want to know exactly what is your next step to make money with your personal brand and where you are at? 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

 

 

 

 

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

04 Dec 202315. Elevate Your Personal Styling & Confidence with Tannya Bernadette00:39:06

Hi listeners! Welcome to another episode of the Be You Brand podcast. Today, I am joined by Tannya Bernadette to talk about the importance of personal style and how it can impact one's confidence, brand representation, and overall well-being. She delves into the significance of intentional dressing, understanding and embracing one's body, expressing individuality through clothing, and the psychological effects of feeling confident in what you wear. She also touches on the role of a stylist in guiding individuals to align their clothing choices with their goals, brand image, and personal preferences. She shares tips on how to incorporate modern styles into a more feminine look without losing the feminine element. Additionally, there is a focus on the idea that style is not just about following trends but about creating a wardrobe that reflects one's authentic self. The conversation encourages listeners to be intentional, open-minded, and willing to invest in pieces that make them feel empowered and confident.

 

“So it's really identifying what you feel really good about your body and you don't care about showing off and the parts that you feel a little bit more insecure about so you want to make sure that you find the pieces that work well for you.”- Tannya Bernadette

 

Here are the key takeaways:

  • Being intentional with your clothing choices is crucial. Consider how you want to look and feel, and use this as a guide when shopping.

  • Your clothing choices can significantly impact your confidence and how you present yourself. When you feel good in what you're wearing, your energy becomes contagious, and you attract like-minded individuals.

  • Your personal brand should be reflected in your clothing choices. Consider colors, styles, and elements that represent your brand and make you easily recognizable.

  • Focus on what makes you feel good rather than adhering strictly to conventional body type rules. Embrace the parts of your body that you feel confident about and choose clothing that highlights those features.

  • Stay open-minded when shopping, but also have a clear list of a few items you're looking for. Don't settle for something that doesn't align with your style or make you feel confident.

 

About the Guest:

In 2009, Master Stylist, Tannya Bernadette launched a business dedicated to empowering busy women to shop with ease and intention. The power in her work as a personal stylist comes from understanding her clients goals to help them build a full wardrobe of outfits that match their body, life, and how they want to show up. Aside from hosting The Closet Edit podcast, Tannya has been featured on and partnered with Seattle’s Top Dating Photographer, NW Mom Magazine, Simply Matchmaking, Seattle Magazine, Q13, King 5 News, K &L Gates, Vince, Alice + Olivia, and more.

 

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

 

30 Oct 202310. Why Going All In On Your Personal Brand?00:28:47

Hey listeners! Today, I am going to talk about the concept of "going all in" when it comes to building a personal brand. I’m going to take you back to the time when I was still a flairtender and how I ended up starting my own business as a photographer. I am going to share my personal journey and the importance of authenticity, commitment, and continuous self-discovery in the process of building a meaningful personal brand. The emphasis is not solely on online presence or making money but on making a difference in the world by embracing one's expertise, brand story, opinions, and unique identity. This episode will highlight the significance of taking consistent and courageous actions, expressing genuine opinions, and believing in one's expertise to create a personal brand that resonates and has a positive impact on others.

 

Here are the key takeaways:

  • Personal branding goes beyond just online presence. It's about the mark you leave in the world and the difference you make.

  • Journey of Discovering Your True Identity: from a career as a world champion flirt bartender to a photographer and later a personal branding coach. 

  • Going All In: fully committing to your personal brand, embodying your expertise, owning your story, sharing your opinions, and continually discovering yourself.

  • Your personal brand story is unique to you. It's not just about what you do but why you do it. Embrace your journey.

  • Building a personal brand requires courage. It involves facing fears, overcoming self-doubt, and committing to your vision. Don't wait for everything to be perfect; start where you are and keep going.

  • Going all in is a continuous, daily effort. It involves consistent action.

Want to build a profitable personal brand: Join us November 6th through 11th for our ultimate personal branding bootcamp Save your seat: https://atigrinspun.com/brandingbootcamp/

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

 

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

02 Oct 20236. Redefining Success: An Inspiring Conversation with Rose Peterson, Founder of Fit and Confident Academy (FCA)00:55:05

It is with great enthusiasm that we present to you this captivating episode featuring Rose Peterson, the visionary behind the Fit and Confident Academy (FCA), a profound mentor in the realm of weight loss. Rose's clientele spans a diverse spectrum, ranging from dedicated mothers, diligent professionals, to elite athletes, all of whom have been empowered by FCA's tailored fitness and nutrition programs. These programs not only propel individuals towards their health and fitness aspirations but also instill invaluable pillars of structure, consistency, and lifelong healthy habits.

What sets Coach Rose apart is her profound belief that enduring transformations originate from within. Consequently, FCA encompasses a unique dimension of mindset coaching, strategically designed to help clients overcome prevalent obstacles such as self-limiting beliefs, inadequate support systems, emotional eating tendencies, detrimental self-dialogue, and self-sabotaging behaviors. Rose's profound impact extends beyond her academy, as evidenced by her features on prestigious news channels like Channel 5 Fox News and Channel 3 NBC News, as well as numerous editorial publications.

Join us as we delve into the remarkable journey and insights of Coach Rose Peterson, a beacon of inspiration in the field of fitness and holistic well-being.

 

Key takeaways from this episode:

  • Focusing on your fitness and health improves your business

  • Increases your creativity

  • Helps you live longer because why grow our business if we can't enjoy it

Quote from the episode:

“When you feel good, you're going to do better work. And you're going to show up as your best self, in your at your business. So whether that's a brick and mortar business, and you have employees, you're going to handle life stress a lot better, you're going to interact with your employees better. When you come back to that confidence piece of when you're working out and taking care of yourself, when you're not working out and taking care of yourself, that reflects on what you choose to wear. So like if you're not feeling good in your body and not and like you're saying it doesn't have anything to do with skinny, it can be like you're feeling confident, just from working on yourself from doing a little exercise from eating a little healthier by putting yourself first you gotta put yourself first on the to do list.” - Rose Peterson

 

About the guest:

 

Rose Peterson is the creator of Fit and Confident Academy (FCA) and is a weight loss mentor to everyone from busy moms, working professionals to elite athletes. 

 

FCA is a custom fitness and nutrition program that helps people of all fitness abilities reach their health and fitness goals while also creating  structure, consistency, and healthy habits for lifelong success. 

 

Coach Rose believes that true and lasting change begins from the inside out so that’s why FCA includes mindset coaching to help clients bust through common obstacles like self-limiting beliefs, lack of support, emotional eating, negative self talk and self-sabotage.

 

Coach Rose has been featured on Channel 5 Fox News and Channel 3 NBC News as well as various editorial publications. 

 

Connect with Rose Peterson:

Website: https://rosepeterson244.lpages.co/fitandconfidentacademy/

Weight loss Bundle link here: https://rosepeterson244.lpages.co/weight-loss-bundle

Live every Tuesday at 12PM (PST):  www.fitandconfidentmoms.com

Subscribe to Monthly Newsletter: https://rosepeterson244.lpages.co/rp-newsletter/

Social Media Handle: @CoachRosePeterson

Facebook: Rose Peterson

 

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

 

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

22 Apr 202434. 5 Ways You’re Hurting Your Sales & Brand00:24:42

I see these mistakes on clients and people I consult with all the time and I see so many people in my audience making them.

These mistakes are so easy to avoid and the only reason you are making them is because nobody pointed them out to you…till now ... .hello it’s me Ati lol!

 

These 5 mistakes are killing your personal brand and reputation and your bottom line!

 

 

 

Ready to build a personal brand you are proud of:

Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP

 

Use code BOOTCAMP to get special pricing $33 

( otherwise $111 and $333 after we finish the live training)

 

Save your spot here https://atigrinspun.com/brandingbootcamp

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Inquire about the Be you Brand academy https://atigrinspun.com/contact/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers

14 Aug 2023Welcome to the Be You Brand - The Podcast00:01:28

Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar  personal brand, mindset, income and impact .

 

If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you.

 

With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend.

 

Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching  100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action.

 

Welcome to the be you brand podcast

 

15 Oct 202453. The Power of Emotional Intelligence and Empathy in business w/ Dr. Melissa Robinson-Winemiller00:38:38

Melissa Robinson-Weinmiller is an EQ via empathy coach and consultant who teaches leaders how to tap into their emotional intelligence skills to increase innovation, productivity, and profit. She shares her personal journey of being assaulted in the workplace and how it led her to study empathy and emotional intelligence. 

Join us in a conversation about self-compassion and self-empathy for entrepreneurs and business owners, where we discuss the gray area between empathy and feeling pity for oneself, highlighting the role of judgment in distinguishing the two. 

Melissa's upcoming book, 'The Empathic Leader: How EQ Via Empathy Transforms Leadership for Better Profit, Productivity, and Innovation,' explores the connection between empathy and leadership. 

A conversation on how Communication is a key tool in developing EQ, for business leaders, entrepreneurs and corporate leaders alike.

What you will learn

  • What is Emotional intelligence (EQ) ?

  • What is the difference between EQ and Empathy ?

  • What are the keys to avoid burnout from an EQ perspective?

  • Where is the gray area between giving yourself self compassion and when we need to be careful is not self pity.

  • How Emotional intelligence and empathy can increase profits, innovations and leadership.

  • How to grow your emotional intelligence for self leadership as a business owner/entrepreneur

 

 

FREE

FREE:  AUTHENTIC PERSONAL BRAND checklist download

https://atigrinspun.com/free-resources/

FREE:  Take the profitable personal brand quiz to know what is the next step on the road to profitability, visibility and authority building in your brand and business.

https://atigrinspun.com/quiz/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

I answer to my DM's personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

 

18 Jul 202445. How Your Core Values Can Make Marketing Easier (Part 1)00:29:55

Tune in to this latest episode of the Be You Brand where Jen Vasques interviews me and we discuss how core values play a crucial role in marketing and personal branding, offering actionable tips for identifying and leveraging these values to grow a business.

I highlight the significance of using feedback from others to refine one’s brand and the transformative power of understanding and accepting one's unique journey.

We delve into my journey of pivoting my business to focus on women entrepreneurs, stressing the importance of understanding who you are, who you want to serve, and continuously refining your approach. 

You will know the value of networking, attending in-person events, and leveraging social media for visibility, so listen to the whole episode. 

Be inspired by our conversation, understanding How core values can make your marketing easier.. 

This was an inspiring conversation packed with practical insights for female entrepreneurs looking to enhance their visibility and impact.

 

About the Guest: Meet Jen Vazquez Founder + CPO (Chief Pinterest Officer) of Jen Vazquez Media and known to many as the Pinterest Queen. She guides hyper-busy female services providers to create ONE streamlined marketing workflow that increases efficiency, produces more significant returns, and honors their energy through her proven Pinterest Marketing Method and Workflow. 

 

Connect with Jen:

Social Media Handle: @jenvazquezmedia

Email: jen@jenvazquez.com

Website: https://jenvazquezcoach.com

Podcast: https://jenvazquezcoach.com/podcast

Pinterest https://www.pinterest.com/jenvazquezmedia + https://www.pintrest.com/jenvazquezphotography

YouTube https://youtube.com/c/jenvazquez

Facebook Group: https://www.facebook.com/groups/jenvazquezmedia/

Linkedin https://www.linkedin.com/in/jenvazquezmedia/

Pinterest marketing resources: https://thepinterestqueen.com/resources

 

 

CORE VALUES WORKSHEET

https://atigbranding.myflodesk.com/corevalues

FREE RESOURCES 

FREE:  AUTHENTIC PERSONAL BRAND checklist download

https://atigrinspun.com/free-resources/

 

FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand.

https://atigrinspun.com/quiz/

 

BOOK A DISCOVERY CALL WITH ATI https://calendly.com/atigrinspun/discoverychat

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

 

I answer to my DM's personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

22 Jul 202447. Branding and Re-branding Yourself with the Help of Human Design with Adriana Keefe00:39:28

In this episode of the Be Brand podcast, I’m  interviewing Adriana Keefe about her journey with human design and how she used it to rebrand herself. 

 

You know I love human design and Adriana shares her personal story of feeling unfulfilled in her career and her search for something more. She discovered human design and found validation and clarity  and while she resisted embracing her expertise in human design at first, she realized the power of her knowledge and the impact she could have on others. She decided to rebrand her business to focus on using human design to help women who have experienced trauma find their passion, purpose, and prosperity. 

If you are like me and love love love human design you will love this convo!

 

About the Guest:

 

Adriana Keefe is a Human Design Coach and Motivational Speaker who guides women in becoming more of who they really are, so prosperity, passion, and purpose find them. She is a 4/6 Manifesting Generator by Human Design, wife and mother to 3 children, lover of animals and the show "New Girl", and host of The No BS Human Design Podcast. She works with people through speaking events, 1:1 coaching, group coaching, Human Design chart readings, and the Human Design Society membership community. 

 

Connect with Adriana 

 

Email: adriana@adrianakeefe.com

Instagram:  @adrikeefe 

LinkedIn: Adriana Keefe

Website: www.AdrianaKeefe.com

 

Co-Create Monthly New Moon Circle: https://discoveryourpurpose.ck.page/15b239b3dd

 

Human Design Society: https://adrianakeefe.com/hds

 

Free chart download, Human Design 101 Guide, and workshop: https://adrianakeefe.com/getyourchart

 

 

 

 

FREE RESOURCES 

 

FREE:  AUTHENTIC PERSONAL BRAND checklist download

https://atigrinspun.com/free-resources/

 

FREE RESOURCES :  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand.

https://atigrinspun.com/quiz/

 

BOOK A DISCOVERY CALL WITH ATI https://calendly.com/atigrinspun/discoverychat

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

 

I answer to my DM's personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

13 Nov 202312. Mindset, Energetics of Business and How It Can Change Your Business00:27:13

Hello listeners! This new episode will be about the importance of mindset and energetics in the context of business. I talk about the significance of mindset work, focusing on how individuals perceive challenges and obstacles emphasizing the need for self-awareness, reframing negative thoughts, and adopting a growth mindset. I  delve into the concept of energetics in business, emphasizing the importance of how individuals feel about their goals, challenges, and achievements. I also share my personal experiences and techniques, such as meditation, journaling, intention setting, and visualization, to help you, listeners,  shift your mindset and energy to achieve success in your businesses.  I touch on the connection between mindset, actions, behaviors, and results, and the impact of subconscious programming on daily actions.

 

Listen and learn why investing in oneself is important both in terms of time and resources, to foster personal and professional growth.

 

“If you don't have 15 minutes to meditate, you probably don't have a life. So when you slow down your thoughts, what you're actually doing is you're actually giving your brain a break from the overload of the world. And your brain actually can process things for itself. So you can actually feel who you are, you can feel what's happening to you.”

 

Takeaways from this episode:

  • The difference between Mindset and Energetics in the context of business. 

  • Importance of Self-Awareness, recognizing your thoughts, feelings, and behaviors is the first step toward change.

  • The significance of a growth mindset where challenges are viewed as opportunities to learn and improve, rather than as failures. 

  • Recognizing and reprogramming subconscious thoughts and beliefs are vital for personal and professional development.

  • You have the power to choose your emotional state, regardless of external circumstances. Techniques like meditation and breathwork can help manage emotional states effectively.

  • Making investments in coaching, mentorship, and personal development programs can break the cycle of financial constraints. Changing decisions and mindset can lead to financial growth.

  • Exploring tools like EFT and hypnotherapy to address immediate emotional challenges and remove mental blocks hindering progress.

  • Engaging with a supportive community, discussing challenges with peers who understand the entrepreneurial journey, and seeking mentorship can provide valuable insights and help in gaining self-awareness.

Want to build a profitable personal brand: Join us November 6th through 11th for our ultimate personal branding bootcamp Save your seat : https://atigrinspun.com/brandingbootcamp/

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

 

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

01 Jul 202444. Own your Look, Own your Brand & Dressing for Confidence and impact w/ Abby Young00:38:26

I’m interviewing Abby Young, a  certified fashion stylist, about the importance of personal styling and dressing for confidence in your personal brand. Abby shared her top tips on  how she uses clothing to help clients feel confident and express their personal brand. We discussed the importance of dressing to highlight your best parts instead of hiding ( this was so good!) what you don't like and how to dress for different body shapes and colors. 

 

Abby also shared tips for styling photo shoots and the different services she offers to clients. Overall, this episode emphasizes the power of personal style in building confidence and making a memorable impression for your clients.

Find the best moments:

05:06 Dressing for Impact and Influence

10:26 Dressing to Highlight Instead of Hide how to

16:08 Working with a Stylist- what does it look like 

18:28 Investing in Personal Styling- how much does it cost in average

25:13 Expressing Yourself Through Clothing - How to

26:58 Discovering Personal Style 

29:51 Styling for Photo Shoots - Tips

31:53 Choosing Fabrics for Photo Shoots

34:19 Where to Find Abby Young 

Connect with Abby:

 

Be You Brand podcast listeners receive 15% off their New Client Collection, which includes a Silhouette & Color Analysis, Closet Edit, Personal Shopping, & an At-Home Fitting. Book your first appointment with us over the phone, and mention Be You to receive the promotion!

 

Download Abby’s Free Style guide :

https://abbyyoungstyling.com/styling-resources

https://abbyyoungstyling.com/

IG: @abbyyoungstyling LI: https://www.linkedin.com/in/abbyyoungstyling/ | Pinterest: @abbyoungstyling

 

 

 

JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am 

On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/

FREE

FREE:  AUTHENTIC PERSONAL BRAND checklist download

https://atigrinspun.com/free-resources/

 

FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand.

https://atigrinspun.com/quiz/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

 

I answer to my DM's personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

11 Mar 202428. The Building of a PROFITABLE personal brand (Part 1)00:35:07

In this episode, Ati introduces the series on building a profitable personal brand. She emphasizes the importance of personal brand strategy and the need to go beyond just building a personal brand on social media. 

 

Ati explains the three phases of building a personal brand: that most women miss and leads to confusion and lack of sales.

She dives into the self-discovery phase and the importance of understanding your why and core values. 

Ati discusses becoming an authority in your niche and why you need to believe in wherever you are and Introduces the SIMMA framework for personal branding. 

She provides examples of successful personal brands and highlights the importance of connecting with your audience through core values. 

 

In this episode you’ll hear

 

The steps and framework me and my clients use to build profitable personal brands that leave a mark in the world, not just posting for posting.

 

Why Building a profitable personal brand requires a strategic approach beyond just social media presence?

 

Why are most women confused on what to say and post on social media?

 

What is the crucial step to have people fall in love with your brand? That most women and skipping.

 

The framework we have seen work over and over and over with our clients and myself.

 

Key takeaways from this episode

  • Understanding one's unique strengths, weaknesses, core values, and personal brand story is essential

  • Develop a personal brand strategy that aligns with one's values and passions.

  • Understanding ideal clients, goals, and tailoring strategies accordingly is essential.

  • Framework for Personal Branding (SEMA)

  • Email marketing is a crucial tool for personal branding, especially considering recent platform outages.

 

Key highlights to explore:

 

00:00 Introduction

00:05 Understanding Who You Are

01:34 Starting a Personal Brand Strategy

04:12 The Importance Personal Brand Strategy

09:41 Understanding the “Why” Behind a Business

11:28 Finding Your Purpose and Your Passion

13:13 Discovering Yourself in Personal Branding

15:24 Understanding One’s Core Value

17:54 The use of SEMA Framework

23:57 Building a Personal Brand and Becoming an Authority in a Niche

28:01 Identifying and Serving the Ideal Client

30:07 The Value in Email Marketing

33:51 Conclusion

 

 

 

 

Ready to build a personal brand you are proud of:

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Free workshop alert:

Email marketing 101: March 20th 10 am pst 

 

Join us for our  Multi Day ULTIMATE PERSONAL BRANDING BOOTCAMP April 22-27 

$17 

Register https://atigrinspun.com/live-bootcamp/

 

Inquire about the Be you Brand academy https://atigrinspun.com/contact/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

 

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso…

27 May 202439. How to leverage PR for your personal brand00:47:16

In this episode, I’m interviewing Amy Bartko, founder of Chatterbox PR and Marketing, and it was FIRE! She shares her expertise on PR and how to take your personal brand to the next level. 

 

She emphasizes the importance of community and building relationships in the world of PR. ( can you see how it all comes back to the community ?) Amy Is walking you through step by step how to pitch yourself for the media and actually GET YOUR EMAIL OPENED!

 

What you can expect at every step of this episode:

 

14:50 Preparing for PR

17:30 When to Pursue PR

19:22 PR on a Budget

25:12 Building Relationships with Journalists

32:14 Crafting the Perfect Pitch

34:28 Subject Lines and Follow-Up

37:59 Online Places for Pitching

41:38 Pitch Template and Tracker

43:08 Cracking the Media Code

Download your free Pitch template and tracker https://chatterbox.mykajabi.com/friends

Amy is Launching her digital academy  " Crack the Media Code From Pitch to placement.

Connect with Amy for full info:

Email: amy@chatterboxbrands.com

Instagram: https://www.instagram.com/chatterboxprandmarketing/

Facebook: https://www.facebook.com/profile.php?id=61553209820839

Linkedin: https://www.linkedin.com/in/amybartko/

Website: https://chatterboxbrands.com/

 

🔥Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ?

Download our Authenticity Self Discovery Checklist:  

https://atigrinspun.com/free-resources/

 

🔥Not sure if you are set up for success?

Take the profitable personal brand quiz 

 https://atigrinspun.com/quiz/

🎉Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 🔥Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

I answer to my DM's personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

 

25 Mar 202430. The Building Of Your Personal Prand (Part II)00:35:10

In this episode, Ati. discusses the importance of having a personal brand strategy and the steps needed to build that strategy.

Building authority and trust are key components of a strong personal brand and she went on to explain how to build that expert status. What you need to know and have in place after you have your first pieces of your personal brand strategy  in place , in order to Create content ( on and offline) that solves problems and resonates with your target audience 

She talked about the two types of content your strategy should include and why documenting your brand strategy is essential for future growth. 

Here is what you can expect to take away from this episode:

 

01:21 Why Personal Brand Strategy

04:04 How to Building Authority and Trust to demand higher prices and attract more clients

05:49 What you absolutely need to know about your ideal client./dream client or target audience to succeed.

09:09 Creating Content that Solves Problems

14:57 Content Creation and Platform Selection

22:18 Why and how articulate the problem you solve and why this is crucial.

25:25 The Process of Creating Content

29:14 Documenting Your Brand Strategy for Future Growth

30:31 Recap and invitation to her upcoming training in April

Join our Signature training : THE ULTIMATE PERSONAL PERSONAL BRANDING BOOTCAMP April 22-26 and learn everything you need to know to build a profitable and strong brand that changes the world.

REgister : https://atigrinspun.com/brandingbootcamp/

 

 

 

 

Not sure where you are at with your brand? Run your diagnosis >Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

Inquire about the Be you Brand academy https://atigrinspun.com/contact/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

18 Mar 202429. Leverage AI + Software to Launch and Grow Your Personal Brand with Amanda Benson00:50:40

In this new episode of the Be You Brand Podcast, Ati invited Amanda Benson,a Business, AI+You Expert, she was also a speaker at our Be you Brand live event,  to share her expertise in helping women and business owners to leverage it in their business to grow their brand and really add that extra stream of income saving a bunch of time.

 

They discuss  the power of personal branding, leveraging AI technology for business growth, the importance of authenticity in branding, and fostering genuine connections and community.

 

They also touch on  the importance of staying true to one's uniqueness, the value of networking and community-building, and the strategic use of AI and software to enhance personal branding and business efficiency.

 

Overall, the conversation aims to empower entrepreneurs with knowledge and tools to leverage AI and digital marketing for business growth while emphasizing the importance of authenticity and personal engagement in the digital space.

 

Highlights to explore in this episode:

 

00:00 Introduction and Background

01:46 Building a Real Community of Women with the same Mind

04:17 Importance of AI in Personal Branding

05:04 Amanda's Journey and Experience with AI

7:00 The Importance of Understanding How to Build and Manage Brands

10:25 Aligning Personal Branding with Core Values

12:18 Long-term Vision and Staying True to Your Personal Brand Values

14:17 Sustainability Social Media Girl in Stockholm

15:57 Finding Passion and Pursuing it

16:43 Creating an Agency that Merged Businesses in Sweden and in USA

21:17 Scaling a Business, Personal Branding and AI Integration

27:58 Using AI Tools for Business Growth and Brand Building

31:33 AI Use in Marketing and Personal Branding

35:45 Utilizing AI to Streamline Business Task

40:57 Creating Safe Space for Women Entrepreneurs

43:43 The Importance of Community and Breaking Down Complex Concepts into Simple Steps.

45:03 Conclusion

About Amanda Benson:

 

Amanda Benson is a Business, AI+You Expert. She has over 15 years of experience in online business and marketing and is the founder and CEO of the agency What’s New Media. She’s also the creator of the 'Making Magic' Podcast and AI+You program, helping female professionals leverage systems, software, and life hacks so that they can save time, make money & become their best self.

 

Connect with Amanda:

Email: amanda@whatsnewmedia.co

Facebook/Instagram: @whatsnewamanda 

Linkedin: ambenson

Website: whatsnewschool.mykajabi.com

 

Making Magic AI+You Membership ($111/mo) and/or the AI Co-Creator Course ($1,997)

 

 

 

Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP

 

I will show you:

The success phases of building your PROFITABLE brand 

The art of Attracting Your Dream Clients.

Messaging and Positioning so when your client finds you, the immediately want to buy from you..

The Content strategy I used to create multiple 6 figures and grow.

Register : https://atigrinspun.com/brandingbootcamp/

 

 

 

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Inquire about the Be you Brand academy https://atigrinspun.com/contact/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

11 Sep 20231. My Story and the making of your own brand00:28:34

Hey everyone, it's Ati Grinspun here, and I'm thrilled to introduce you to the "Be You Brand" podcast. This podcast is all about helping you build a million-dollar personal brand while staying true to yourself and pursuing your purpose. I'm here to share some no-fluff strategies, a touch of attitude, dive into mindset work, and explore the power of energy work to help you create a life and business you truly adore.

 

Episode highlights:

  • I'm excited to launch the "Be You Brand" podcast, a platform dedicated to guiding you in creating a thriving personal brand.

  • My passion lies in authenticity, empowerment, and assisting women who are truly passionate about their endeavors.

  • This podcast is designed to equip you with strategies, mindset shifts, and energy techniques that foster both personal and business growth.

  • I'll share my personal journey, spanning from my days as a world champion flair bartender to becoming a personal branding coach and photographer.

  • My path included baby photography and even a stint in network marketing, all of which contributed to my personal growth.

  • In the face of challenges and difficulties, I transitioned into coaching and founded the "Be You Brand" Academy.

  • Expect conversations about the vital role mindset shifts and strategic actions play in constructing a personal brand.

  • The podcast will feature inspiring stories of women's resilience, discussions about financial mindsets, energy work, visioneering, strategic planning, and much more.

 

Quote:

"When you merge the inner work, the energetic work, the mindset, the strategy—everything that you want—into your fingertips, you just need to be patient and allow yourself to peel the onion of who you are and dig deep into who you want to become." - Ati

 

So, join me on this journey as we explore the world of personal branding, empowerment, and growth. Stay tuned for more episodes packed with insights and strategies to help you shine and thrive as your true self.

 

19 Feb 202425. Harmony in Hustle: Balancing Business, Community and Growth with Hazel Brown00:31:58

Hey Be You Branders!

 

In this episode, Hazel Brown joins me to talk about the power of collaboration and networking for your personal and professional growth. Hazel and I both discover the value of working together and leveraging social media to connect with like-minded individuals.

 

We delve into the importance of creating spaces for women to discuss deep issues, share their experiences, and support each other's growth and the need for self-comparison and self-worth to be based on personal progress rather than societal standards or the achievements of others. Moreover, this episode promotes the idea that true success encompasses both professional achievements and personal satisfaction, highlighting the role of community, self-care, and authentic branding in this journey.

 

Listen to explore:

 

Entrepreneurship, networking, and collaboration

Women's empowerment and creating safe spaces for deep conversations

How Self-care can improve productivity

The importance of having emotional intelligence

 

Key highlights of the episode:

 

00:00 Introduction

00:57 Women’s Empowerment Conference

01:23 What starts the “Redefining the Future You” business?

05:26 The Importance of Collaboration and Connection

07:16 The Power of Social Media for Networking

07:56 The Fear of Women to Collaborate

10:30 The Value of Self-worth and Self-comparison

13:10 Using Other’s Success as an Inspiration

14:40 Creating Spaces for Women

15:28 Providing Platform for Higher-Achievers

17:27 Figuring How to Build Wealth

18:43 Prioritizing Self-Care

23:07 Emotional Intelligence, Reframing Negative thoughts

25:07 Putting Your Energy on What Really Matters

27:42 The Value of Self-authenticity

28:52 Conclusion and Closing

About the Guest:

 

A Purpose-Driven Healthcare Leader who uses her human resources & hiring manager experience to serve as a Career Alignment Coach to passionate, result-oriented professionals. In 2003, I began my journey in healthcare- first working as a home health aide, later as an ultrasound tech, then deciding bedside was NOT for me! After 7 years, I made the switch, I started working in healthcare administration support roles and quickly started looking at what roles paid the MOST money. After much research, I thought I’d found the perfect career for me, an Anesthesiologist Assistant. What?! I could help put people to sleep and make six figures, OH MY! I completed my pre-requisites and then decided to have baby number two during the time it would take for the next program to begin! Boy, was God looking down laughing at me! I ended up pregnant with twins, yes TWINS! However, it was that experience, being vulnerable and sick that led me to pursue a double master’s degree in Healthcare Administration and Public Health. From my personal healthcare experience, I quickly realized there were gaps in the healthcare system. In simple terms, it was missing the CARE in healthCARE! On a quest to make an impact, I took on roles in HR, Healthcare Operations, Healthcare Management, Patient Experience Management and now Healthcare IT supporting hospital systems throughout the US. I remain in the healthcare setting because I still have a lot of work to do in order to bring the CARE back to healthCARE. With our premium quality services, you not only get a healthcare professional who has the inside scoop; but you get a leader who is passionate about making a difference in your life and the lives of others! I am here to help you navigate your career alignment journey as an Expert Resume Writer and Career Coach. We help our clients reclaim power over their careers and pivot with purpose- on their own terms (so they can love life inside and outside the office). & of course, provide service excellence! 

 

Find Hazel here:

 

Email: redefiningthefutureyou@gmail.com

Podcast: @itsthehumanexperience

Social Media Handles:@workplacetherapy 

@redefiningthefutureyou

 

Elevate Your Journey: Transform with Confidence & Community by following this link:

https://redefiningthefutureyou.com/workplacetherapy/

Get started on you inner work journey : Purchase 300k blueprint Masterclass 

https://atigbranding.thrivecart.com/300k-blueprint/

 

Enroll in Highest self Highest income ( Starts 2-26-24)  https://atigbranding.thrivecart.com/highest-self-highest-income/

 

Listen to highest self hypnosis meditation for free HERE 

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

10 Jun 202441. Becoming the CEO of your biz with Amy Traugh00:38:20

Such an exciting topic, moving from employee-mindset working on our business to becoming the CEO .

 

We talked about all the “un-” topics that usually MAKE or BREAK your business like systems, delegating and building a business YOU LOVE not one that you are a slave to.

Become the CEO of your business and regain your freedom with Amy Traugh.

 

Amy is a Business Strategist and  the Author of The CEO Method: An Entrepreneur's Guide to Business Success  , I read it and IT IS AMAZING and so many nuggets.

you can grab a FREE copy ( how generous! ) HERE 

 

Main topics in this episode:

  1.  How business owners can scale their businesses by adopting a CEO mindset.

  2. The importance of clarity and systems on desired business outcomes to ensure business success.

 

About Amy Traugh:

 

Amy Traugh is a business strategist, bestselling author, and the host of The Motivated CEO Podcast. Helps online service providers shatter their sales plateaus and generate consistent income by teaching them how to leverage data to drive decisions in their business using her signature CEO Method.

 

Connect with Amy:

 

Website: amytraugh.com

Instagram: @amytraugh

 

 

 

 

JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am 

On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/

FREE

FREE:  AUTHENTIC PERSONAL BRAND checklist download

https://atigrinspun.com/free-resources/

 

FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand.

https://atigrinspun.com/quiz/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

 

I answer to my DM's personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

06 Aug 202449-Transitioning Your Side Hustle to Full-Time Business: 10 must know.00:44:51

Transitioning Your Side Hustle to a Full-Time Business: Key Steps 

 

Ready to build a personal brand you are proud of:

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Join us at the only Personal brand based business program - the Be you Brand academy https://atigrinspun.com/contact/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community:

https://www.facebook.com/groups/personalbrandingforwomenpreneurs

 

This episode:

In this episode of the Be You Brand Podcast, I,, guide you through the essentials of transitioning from a side hustle to a full-time business. 

Drawing on my own journey and insights, I cover practical steps like effective time management, financial planning, adopting a growth mindset, and the importance of treating your business like a business. 

For those ready to make the leap, this episode is a comprehensive roadmap packed with advice, personal anecdotes, and actionable tips to help you succeed.

 

00:00 Introduction to Be You Brand Podcast

00:33 Be You Brand Live 2024 Event Details

01:36 Opportunities to Speak on Stage

02:16 Welcome to Episode 49

03:11 Transitioning from Side Hustle to Full-Time Business

05:04 Time Management and Commitment

10:32 Your 9 to 5 as an Investor

13:35 Adopting the Right Mindset

24:41 Building Your Personal Brand

27:17 Networking and Expanding Your Reach

31:51 Financial Clarity and Treating Your Business Like a Business

35:55 The Power of Vision

38:14 Final Thoughts and Encouragement

43:07 Conclusion and Call to Action

22 Jan 202421. Women Who Lead: From Million-Dollar Losses to Building a Successful Brand with Rebecca Cafiero00:57:52

Hello Be You Branders! In this week’s episode, Rebecca Cafiero joins me to talk about her entrepreneurial journey, her transition from being journalist to corporate sales. 

 

She delves into the transformative lessons she learned from loss due to the 2008 recession. She will inspire a lot of you as she shares how she rises up from the loss and becomes successful as an entrepreneur. 

 

She also shares an action formula that involves clarity, creating a path, finding shortcuts, and getting into action. They stress the importance of not just thinking about tasks but taking tangible steps to overcome challenges and achieve goals. The conversation also touches on the significance of relationship building, networking, and following up with authenticity and value. The concept of the "profit method" is introduced, focusing on pitching, relationship building, offering valuable services, follow-up, and creating impact to drive business success. 

 

This episode emphasizes the need for authenticity, genuine connection, and a focus on impact to build a thriving business.

 

“There's a million good ideas, good ideas don't sell. In fact, it's all about execution. And again, if you're not excited, if you don't bring energy and electricity to the execution, it's not going to work.”- Rebecca Cafiero

 

Highlights from this episode:

 

  • Personality traits, particularly the Enneagram Type Seven. 

  • Lessons from loss and the importance of taking experience and knowledge forward.

  • The creation of the Pitch Club, a business that helps entrepreneurs with PR and visibility strategies.

  • The importance of enjoying what you do in entrepreneurship.

  • Rebecca’s approach to planning, emphasizing the need to overcome overwhelm. This involves getting clarity through activities like brain dumps, organizing tasks, and setting manageable steps toward goals.

  • The importance of creating space and momentum as a key factor in overcoming overwhelm. 

  • Pitch, Relationship Building, Offer, Follow Up, Impact (PROFIT) Method

  • Impact Formula (Information, Inspiration, Implementation)

 

About the Guest:

 

Rebecca Cafiero is an intl. Forbes business and PR strategist, TEDx Speaker and top ranked podcast host, 2x bestselling author and mother of two. As the Founder + CEO of the Pitch Club, a 7 Figure for women, by women company, she has worked with hundreds of female entrepreneurs growing + scaling small businesses and teams to increase their credibility, visibility and profitability in business. Prior to becoming an entrepreneur, she spent 13 years in Corporate America leading sales and marketing teams. She is a frequent speaker on online business strategy, creating credibility + visibility, productivity and personal optimization. As a sought after media source, Rebecca’s tips have been featured in NBC News, ABC News, BIZ TV and publications including Forbes, Reader’s Digest, Women's Health, US News and World Report and more.

 

Connect with Rebecca Cafiero:

Website: www.rebeccacafiero.com

Email: rebecca.newell@gmail.com

Social Media Handles: @rebeccacafiero

 

Want to know exactly what is your next step to make money with your personal brand and where you are at? 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

20 Nov 202313. Utilizing Your Feminine Cycle To Be More Productive And Happier With Elisabeth Wygant01:05:46

Hello listeners! In this new episode of the Be You Brand Podcast, Dr. Elisabeth Wygant joined me to talk about the importance of holistic health and wellness for women entrepreneurs. She will highlight the limitations of traditional Western medicine, the significance of lifestyle modifications, mindset, self-care and understanding the hormonal balance, and how physical and mental well-being are interconnected. She will delve into the menstrual cycles in relation to productivity and energy levels, promoting self-awareness and healthy habits for stress management, and encouraging self-discovery and holistic wellness for personal and business growth. She will underscores the importance of feminine leadership, community building, and mutual support among women in business.

 

“Things like empathy, compassion, collaboration, all of these things that are soft skills and I'm air quoting again for those of you who are not watching the video, when you read that and you look up Feminine Leadership, feminine leadership are all of these soft skills again, air quoting, but they're a f*cking force to be reckoned with”- Elisabeth Wygant

Let’s delve into these:

  • Holistic Health and Wellness for Women Entrepreneurs: Traditional Western medicine has limitations; lifestyle modifications are essential.

  • Importance of addressing hormones and focus in women, especially in entrepreneurship.

  • Personal journey of burnout and importance of women's roles in society. Emphasis on understanding underlying stories driving life changes.

  • Holistic nutrition and self-care are vital for career women business owners. Energy preservation for high achievers, emphasizing self-care and life outside work and the importance of balancing hormones and structuring work days for women's well-being.

  • Menstrual cycle phases related to productivity and energy levels. Journaling and aligning business/personal life with menstrual cycle phases for productivity.

  • Regulating Cortisol Levels for Women: Importance of self-awareness, self-care, and healthy habits for busy women entrepreneurs.

  • Importance of self-discovery and holistic wellness in business and personal growth.

  •  

About the guest:

 

Dr. Elisabeth Wygant, the powerhouse behind The FemFormula™, has carved a niche in the Functional Nutrition industry with her disruptive and transformative strategies. After 5 years of working under the traditional model of healthcare as a Doctor of Pharmacy, she quickly realized that real healing is found from within. After hitting burnout and experiencing her own array of health issues as a new mama, Dr. Elisabeth found her heart’s calling in providing tools to help women lead healthier lifestyles. Now known as The Women’s Hormone Health Coach™, Dr. Elisabeth has combined all her professional and personal experiences to create a revolutionized approach to holistic wellness for ambitious women.

 

Connect with Dr. Elisabeth Wygant:

 

Website: www.elisabethwygant.com

Email: elisabetwygant@gmail.com

Facebook/Instagram:: @elisabethwygantwellness 

LinkedIn: https://www.linkedin.com/in/drelisabethwygant/

 

Morning routine checklist freebie: 

https://elisabeth-wygant-wellness.ck.page/78284b3a6b

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

16 Oct 20238. Fun in Business is a Requirement Not a Reward w/ Unhinged LLC Founders Johana and Jane00:53:39

Hi listeners! Welcome to the new episode of the Be You Brand Podcast. This episode is going to be fun and interesting because I am joined by the Unhinged LLC Founders, Johana and Jane. We will talk about bringing fun and authenticity into business. The conversation revolves around the importance of being true to oneself, embracing authenticity, and infusing fun and joy into business endeavors. Johana and Jane will share their personal experiences, challenges, and strategies for creating a business that aligns with their passions and values, while also encouraging others to do the same. They share insights on building genuine connections, embracing individuality, and finding fulfillment in both personal and professional aspects of life.

 

Listen and get ideas on how to spice up your business with fun and creativity.

 

“You think the most difficult thing is learning to just surrender with all the how and just holding on to that belief, even though it's not in front of you, and just knowing that no matter what it is that you're doing, you believe in it so much that it's gonna happen.” - Jane Townson

 

We’ll talk more about:

  • Fun and growth for women in business. 

  • Building genuine connections in the online space, business growth and marketing strategies. 

  • Building a community for women entrepreneurs, from hosting a free online retreat to starting a podcast and building a community for other women.

  • The importance of self-discovery and authenticity in building a personal brand and business and the need to strip individuals of their comfort zones and help them discover their unique strengths and differentiators.

  • Women's empowerment and entrepreneurship; changing the way women in business are perceived and treated.

 

About the guests:

We’re the FUN-fkin-tastic duo behind Unhinged Growth LLC, co-chiefs of fkery. Our passion is guiding ambitious badass women to be their authentic selves so they can show up lit AF in life and business. We know a thing or two about uncomfortable growth and are now on a mission to remind women that fun is a requirement, NOT a reward. Because we struggled to find exactly what we needed when we were at our lowest, we figured more women like us were struggling too. So, we created what we needed. A space that's all about having fun, and supporting other women in business so they can receive guidance and support, eliminate a stagnant AF life, and achieve their wildest dreams - even if they don’t know what that is…yet! With our off-the-wall take on the world, experience, and expertise, we're leading the charge in helping women unleash their potential and live the life they're worthy of.

Connect with Johana and Jane:

Website: www.unhingedgrowth.com

Email: hello@unhingedgrowth.com

Social Media Handle: Unhinged Growth (Facebook, Instagram)

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

 

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

08 Jan 202418. Positioning Your Personal Brand with Human Design with Nicole Laino00:45:25

Hey Be You Branders! In today’s new episode of the Be You Brand podcast, Nicole Laino joins me to talk about her journey of overcoming fear and self-doubt to embrace her unique path, inspiring others to do the same through her podcast and coaching. 

 

Nicole delves into the transformative power of human design in understanding one’s authentic self, making aligned decisions, and crafting a unique and purposeful life, appreciating its ability to bring together personal development and self-discovery.

 

We touch on the importance of authenticity, the exploration of individual human design types, decision-making strategies, and the practical application of human design principles in various aspects of life such as personal branding and messaging. 

 

Overall, this episode discusses the importance of being true to oneself and sharing that authenticity with others to create a more diverse and vibrant collective which is very essential in building your personal branding. 

 

“I think that that's what being you and your brand does, other people see you and they feel that frequency of she's really being her right now. And that gives me permission to be who I am. And I think that that's an incredible gift to the collective.”- Nicole Laino

 

Key takeaways:

 

  • The importance of authenticity and finding one's true self

  • The significance of human design to decision-making, building strategy, amd unlocking your full potential

  • The effectiveness of journaling in gaining clarity and releasing non-self energies

  • The Connection between Strategy, Authority, and Messaging

 

About the guest:

 

Nicole Laino is a Human Design expert, Gene Keys Guide, Podcast & Messaging Strategist, and the host of the top podcast, Unshakeable with Human Design. She helps spiritual entrepreneurs not just understand their purpose but, turn their purpose into a podcast that magnetizes and monetizes their audience, while expanding them as individuals. She also incorporates practical energetic tools like EFT and NLP into her work to help her clients fully embody their highest potential.

 

 

Connect with Nicole:

 

Email: nicole@nicolelaino.me

Website: https://nicolelaino.com/links

Podcast: Unshakable with Human Design Podcast

https://podcasts.apple.com/us/podcast/unshakeable-with-human-design-podcast/id1535722195

Instagram: @nicolelainoofficial 

LinkedIn: https://www.linkedin.com/in/nicole-laino

Want to know exactly what is your next step to make money with your personal brand and where you are at? 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

19 Jul 202446. How Your Core Values Can Make Marketing Easier (Part 2)00:28:38

This episode is the second part of the previous episode where we continue to explore how core values play a crucial role in marketing and personal branding, offering actionable tips for identifying and leveraging these values to grow a business. We delve into the importance of personal branding and authenticity. I share some insights on building a successful personal brand rooted in core values and genuine self-representation. Key points include the transformative power of networking, attending in-person events, and using social media to enhance visibility. I also introduce my Profitable Personal Brand Quiz, which helps individuals identify their branding stage and provides actionable steps for improvement. 

Listen in for practical advice on creating a personal brand that resonates and drives business growth.

 

About the Guest: Meet Jen Vazquez Founder + CPO (Chief Pinterest Officer) of Jen Vazquez Media and known to many as the Pinterest Queen. She guides hyper-busy female services providers to create ONE streamlined marketing workflow that increases efficiency, produces more significant returns, and honors their energy through her proven Pinterest Marketing Method and Workflow. 

 

Connect with Jen:

Social Media Handle: @jenvazquezmedia

Email: jen@jenvazquez.com

Website: https://jenvazquezcoach.com

Podcast: https://jenvazquezcoach.com/podcast

Pinterest https://www.pinterest.com/jenvazquezmedia + https://www.pintrest.com/jenvazquezphotography

YouTube https://youtube.com/c/jenvazquez

Facebook Group: https://www.facebook.com/groups/jenvazquezmedia/

Linkedin https://www.linkedin.com/in/jenvazquezmedia/

 

The Creative Marketing Summit: https://creativemarketingsummit.com

 

Pinterest marketing resources: https://thepinterestqueen.com/resources

 

 

 

 

CORE VALUES WORKSHEET

https://atigbranding.myflodesk.com/corevalues

FREE RESOURCES 

FREE:  AUTHENTIC PERSONAL BRAND checklist download

https://atigrinspun.com/free-resources/

 

FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand.

https://atigrinspun.com/quiz/

 

BOOK A DISCOVERY CALL WITH ATI https://calendly.com/atigrinspun/discoverychat

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

 

I answer to my DM's personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

01 Aug 202448.Discovery in pieces w/ Angel Ferrer. Book launch series00:27:11

In this episode of the Be you Brand Podcast, I welcome career coach and strategist Angel Ferrer. We dive into the journey of personal discovery and discuss the challenges of aligning your story with your business. 

Angel shares her experience of contributing to our collective book, 'Be You Brand: Your Story, Your Business, Your Way,' highlighting the importance of self-reflection. You'll hear about the transformative power of writing and sharing your story, and our mission to help women globally tell their stories, to crate global impact.

 

Don't miss the details about our upcoming book launch on September 1st and the summit on September 10th.

All Proceeds of the boo go to Dress for Success. Please consider joining our book launch team to reach out goal of Amazon best sellers on lauch day! ( more info below)

 

00:00 Introduction: Finding Purpose in Life's Journey

00:32 Welcome to the VU Brand Podcast

01:20 Meet the Co-Author: Angel Ferrer

01:44 The Power of Personal Stories

02:48 Book Launch and Mission

03:32 Interview with Angel Ferrer

04:57 Angel's Journey and Growth

14:10 Embracing Authenticity and Faith

17:46 Key Elements of a Personal Brand

23:30 Final Thoughts and Upcoming Events

25:46 Conclusion and Call to Action

 

You can find Angelle Ferrer on Linkein at https://www.linkedin.com/in/angellesanders/

 

📚Join the Book Launch Team (it is Free) https://atigbranding.myflodesk.com/book

🔥Ready to build a personal brand you are proud of:

📚Take the profitable personal brand quiz https://atigrinspun.com/quiz/

🔥Inquire about the Be you Brand academy https://atigrinspun.com/contact/

📚Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

 

06 Nov 202311. The Missing Piece For Content That Converts00:17:44

In this new episode, I am going to talk about the missing piece in building the foundations of your personal brand and the foundations of the content marketing that you want to use. I talk about the importance of personal branding and clarity in the world of entrepreneurship, particularly for women and the significance of understanding one's personal brand strategy, identity, and marketing before delving into content creation and promotion. I delve into the context about differentiation, authenticity, confidence, and the need for a clear and concise personal brand statement and the role of content as a fundamental element in building and promoting a personal brand, acting as the glue that holds various aspects of branding together. 

 

“The truth is, repetition is the mother of reputation. So if you don't repeat yourself, people will know you for nothing. And marketing people say you want to repeat one thing a million times, not a million things one time because you will be known for nothing. So at the end of the day, have you sat down and figured out who you are? What qualifies you to do what you do?”

 

The key highlights:

  • The three crucial phases of building a personal brand: personal brand strategy, personal brand identity, and personal brand marketing. 

  • Women struggle with content creation because they lack clarity about their personal brand. It's emphasized that understanding who you are, who you serve, and how you serve them is vital. 

  • The importance of defining your brand strategy before venturing into marketing efforts. 

  • Content is described as the glue that holds various aspects of personal branding together. It is essential for networking, speaking engagements, and overall brand positioning. 

  • Developing a clear and concise personal brand statement is crucial. This statement should encapsulate who you are, who you serve, and how you serve them. 

  

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

 

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

17 Dec 202458. Giving Yourself Permission To Pivot & Being Visible with Chardét Ryel00:38:01

Ready to build a personal brand you are proud of:

✏️FREE: Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

📲Book  a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

 

EP 58: Giving yourself the permission to pivot and be seen.

In this episode, I am  joined by Chardét Ryel, a wellness entrepreneur, visibility mentor, and behavior change specialist. Chardét shares her journey of pivoting in her career, from starting as a wellness entrepreneur to becoming a visibility and marketing coach, and how the pandemic helped shape her path.

 

EPISODE HIGHLIGHTS
  • Why having fewer Instagram followers might actually be better for your business
  • The surprising truth about comparison and how to overcome it
  • How to build real visibility that converts (hint: it's not what you think!)
  • The unexpected connection between behavior change and business success
  • Real talk about pivoting in business and why it's never too late to change direction

About the guest:

Chardét Ryel is a wellness entrepreneur, visibility mentor and behavior change specialist with 11 years of experience helping people feel women show up boldly. She is also the host of the top-ranked podcast Feel Good Nakd. 

 

Connect with Chardét Ryel

Website: www.chardetryel.com

Email: team@chardetryel.com

Facebook/Instagram: @chardetryel

 

17 Ideas to Get Clients without Ads or Instagram freebie:

https://chardetryel.com/oguide-17-ideas-to-get-clients-without-socials

 

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

11 Feb 202564: How to get an ROI when going to LIVE EVENT or conference w/ Hayley Westfall00:31:17
SHOW DESCRIPTION

In this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or introvert, you'll walk away with practical tools to make every event count.

FEATURED EVENT ANNOUNCEMENT

The Table Experience Live

Ticket Options:

  1. Signature Experience ($497)
  • Entry to general sessions & access to intimate expert roundtables
  • Access to private online community (pre and post-event)
  • Lunch, snacks + beverages both days
  • Curated networking opportunities throughout the 2-day event
Ultimate Experience ($997) - Limited Availability
  • Everything in Signature Experience, plus:
  • Reserved front-of-house seating
  • Exclusive VIP Happy Hour at Industrious (food + bar included)
  • Complimentary headshot by Spark Brand Creative
  • Exclusive sponsor-curated swag bag
  • Intimate fireside chat opportunities with speakers

Special Offer: $100 off ticket price (promo code coming soon)

Join Ati Grinspun, Haley Westfall, and other industry leaders for an immersive two-day experience designed to transform how you build meaningful business relationships.

GUEST BIO

Haley Westfall is a business mentor and community building expert with over 20 years of corporate leadership experience. As the founder of The Table and co-founder of Collab Culture, she specializes in bringing people together in meaningful ways that create massive growth in their bottom line. Based in Arizona, Haley's approach proves that you can love making money while genuinely loving and connecting with people.

EPISODE TOPICS COVERED
  • Understanding Event ROI: Beyond immediate transactions
  • Strategic Networking: Creating event-specific action plans
  • Personal Brand Alignment: Choosing the right events and connections
  • The FOMO Factor: Avoiding misaligned investments
  • Introvert vs. Extrovert Strategies: Customizing your approach
  • Building Lasting Relationships: The power of authentic connections
  • Follow-up Mastery: Turning connections into opportunities
ACTIONABLE TAKEAWAYS
  1. Pre-Event Strategy
  • Assess your current business needs and goals
  • Research attendees and speakers
  • Create specific, measurable networking objectives
During the Event
  • Focus on genuine connections over transactions
  • Ask unique questions beyond "What do you do?"
  • Challenge yourself with specific networking goals
Post-Event Success
  • Implement a structured follow-up system
  • Maintain long-term relationship building
  • Convert connections into collaborative opportunities
QUOTABLE MOMENTS

"People buy from people. So pretty much everything that I buy for the most part, especially in the small business landscape, I either am personally invested in the person's story, I know them, or they have a strong personal brand." - Haley Westfall

"We have to be willing to sow the seeds for the long-term harvest, not what that immediate gratification that we all want." - Haley Westfall

CONNECT WITH HALEY WESTFALL
  • Instagram: @thehalewestfall
  • Website: thetableexperiencelive.com
CONNECT WITH ATI EPISODE TIMESTAMPS

0:01 - Introduction and event monetization teaser 

0:37 - Haley introduces herself and her background 

1:20 - Common mistakes people make at networking events 

3:42 - Discussion on personal brand alignment 

5:13 - The importance of knowing what you need from events 

10:19 - Example of strategic networking at Powerhouse event 

14:58 - Discussion of The Table Experience event 

21:17 - How to get ROI from events 

27:22 - The importance of follow-up after events 

29:28 - Where to find Haley and event details

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

The Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

 

Additional Resources:

25 Mar 202566. How I Landed My First Speaking Gig (Hint: No Invitation Needed!)00:27:18
SHOW DESCRIPTION

Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same!

CONNECT WITH ATI

Ready to build a personal brand you're proud of?

✨ Free Quiz: Profitable Personal Brand Quiz

✨ Free Download: Visibility Power Play

Connect with me:

RESOURCES MENTIONED EPISODE HIGHLIGHTS
  • The surprising truth behind my first speaking gig
  • Why waiting for invitations keeps you stuck (and how to change that)
  • Exactly how hosting my own event rapidly built my brand and community
  • The power of collaboration vs. competition
  • How to position yourself as an authority quickly
KEY TAKEAWAYS
  • You don't wait for authority; you create it by stepping into the spotlight.
  • Hosting your own events positions you immediately as a leader, accelerating client attraction.
  • Strategic follow-up is crucial; it's the goldmine most entrepreneurs overlook.
  • The perfect collaborators share your audience but have different offers.
  • Local events can amplify your brand faster and more effectively than social media alone.
QUOTABLE MOMENTS
  • “I wasn't waiting to be chosen—I chose myself. Don't wait to be invited to the table; build your own.”
  • "You don't wait until demand or authority magically appear—you create them."
  • "Collaboration beats competition every single time."
EPISODE TIMESTAMPS
  • 00:00 - Intro: The truth about my first speaking gig (hint: no invite needed!)
  • 02:32 - How I created my first event (the birth of Power Tribe networking)
  • 04:51 - The magic of creating your own stage and its immediate benefits
  • 07:09 - Eye-opener: You only need a handful of clients for your first 10K month
  • 09:27 - Why building your own algorithm and local community is crucial
  • 11:28 - Golden nugget: How Toastmasters changed my public speaking confidence
  • 13:41 - The perfect collaboration formula: same audience, different offers
  • 18:15 - Understanding different event types and their strategic purposes
  • 20:37 - How intentional networking creates endless speaking opportunities
  • 23:03 - Accelerating online growth through offline positioning
  • 25:15 - Opportunities to practice your pitch: enter speaking contests!
ABOUT YOUR HOST

Ati Grinspun, your Personal Brand Whiz, empowers women entrepreneurs to confidently build profitable, impactful brands. From world champion flair bartender and portrait photographer to coaching hundreds of successful women, Ati brings unique insight and a powerful energy to help you step fully into your potential.

ABOUT THE SHOW

Be You Brand Podcast is your go-to resource to build your million-dollar personal brand, income, mindset, and impact. Stop doubting, overcome imposter syndrome, and start creating a brand and life you truly love.

Show Categories:
  • Entrepreneurship
  • Business
  • Marketing
  • Self Improvement
Core Pillars:
  • Personal Branding
  • Business
  • Mindset
  • Energetics
  • Purpose
  • Life
18 Mar 202565. Stop Waiting for a Seat—Build the Damn Table Yourself with Demiree Goldfarb00:44:48
SHOW DESCRIPTION

Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call.

 

Join us live at empowHer event in Detroit Michigan

https://www.eventbrite.com/e/empowher-2025-tickets-1053544773779?aff=oddtdtcreator

 

CONNECT WITH ATI

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/

📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me: Instagram: @Ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs

GUEST BIO

Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live.

EPISODE HIGHLIGHTS
  • The surprising pivot that led to creating Michigan's largest women's empowerment conference
  • Why being "too similar" to someone else might be your biggest opportunity
  • The truth about pricing events and why free isn't always better
  • How to build genuine connections that turn into profitable partnerships
  • The unexpected way to know if you're ready to host your own event
KEY TAKEAWAYS
  1. The real reason why some event creators succeed while others struggle (it's not what you think)
  2. How to build a community that sells out your events without constant promotion
  3. The counterintuitive approach to vendor and speaker selection that creates extraordinary experiences
  4. Why your "why" matters more than your "how" when building an event empire
QUOTABLE MOMENTS

"Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb

"When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb

SPECIAL OFFER

Use code "ATI" for a free month of Demiree's membHERship program!

https://empow-her.mykajabi.com/offers/qLLkLESw/checkout

FIND DEMIREE

Instagram: @demireesuanne Website: demireesuanne.com

EPISODE TIMESTAMPS

00:00 - Introduction and discovering brand synergy 

01:20 - Demiree's journey: From boutique to empowerment conference

05:30 - The shift from selling products to selling experiences

11:34 - Building a community and rebranding

18:30 - The truth about event pricing and value

25:00 - How to start your own event

35:00 - Creating extraordinary experiences

42:00 - Details about empowHER Conference

 

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

07 Jan 202561.Creating Predictable Income in 202500:28:17

Discover how to transform your business from unpredictable income to consistent, scalable revenue with a proven six-figure profit planning system. In this powerful episode, Ati shares the exact framework she uses to help entrepreneurs create predictable income through strategic "trigger events" - without getting stuck in complicated tech or endless social media content creation. Learn how to build both your brand authority and sales pipeline simultaneously with this practical, implementation-focused approach.

CONNECT WITH ATI

Ready to build a personal brand you are proud of:

  • Special Offer: 2025 Profit Planning Session Recording available until January 11th for $47 Purchase HERE 
  • Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/
  • Get the Personal Brand Clarity Masterclass: HERE
  • Get the Stand out Masterclass: HERE

📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat

Connect with Ati:

 RESOURCES MENTIONED

EPISODE HIGHLIGHTS
  • The fundamental shift from random income to predictable revenue through strategic planning
  • Understanding and implementing "Six Figure Trigger Events" for consistent client attraction
  • Real case studies: From arthritis coach to garden consultant - how simple trigger events led to significant results
  • Building a sustainable sales pipeline while establishing brand authority
  • The importance of recurring revenue and follow-up systems
KEY TAKEAWAYS
  1. Success in business requires a repeatable system that combines brand building with strategic sales events
  2. Your "trigger event" should showcase your expertise while solving an immediate problem for your ideal clients
  3. Understanding your numbers (conversion rates, required clients, pricing strategy) is crucial for predictable income
  4. Building a follow-up system for non-buyers is as important as making immediate sales
  5. Recurring revenue is essential for building a sustainable business without desperate energy
QUOTABLE MOMENTS

"Success loves speed and you need to put that plan right away in action right now." - Ati Grinspun

"Building your brand without having a sales system that actually is threaded under all of that makes no fucking sense. If you're just showing up on social media and you have no idea how that plays out with your sales, I'm sorry, you're just winging it." - Ati Grinspun

EPISODE TIMESTAMPS

00:01 - Introduction and personal transformation story 

03:32 - The need for certainty in business planning 

06:16 - Introduction to the Six Figure Profit Planning System 

10:24 - Case study: Arthritis coach success story 

13:20 - Case study: Garden coach's $10,000 month 

15:41 - Why teaching builds authority better than social media 

17:05 - Planning trigger events for consistent income 

19:47 - Breaking down the profit planning system 

22:04 - Understanding your numbers and conversion rates 26:09 - The importance of having a structured plan 

28:05 - Creating residual income streams 

29:24 - Closing thoughts and invitation to connect

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Show Categories:

  • Entrepreneurship
  • Business
  • Marketing
  • Self Improvement

Core Pillars:

  • Personal Branding
  • Business
  • Mindset
  • Energetics
  • Purpose
  • Life
24 Dec 202459. Guilt-Free Holidays: A CEO's Guide to Enjoying Time Off While Maintaining Business Momentum00:35:54

Learn how to navigate the holiday season as a business owner without guilt or stress. In this episode, Ati shares practical strategies and mindset tools to help you take time off while maintaining your business momentum. Perfect for entrepreneurs struggling with work-life balance during the holiday season.

CONNECT WITH ATI

Ready to build a personal brand you are proud of:Free: ✏️Take the profitable personal brand quiz and get your immediate next step to become profitable

https://atigrinspun.com/quiz/

 

Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE

 

Looking to Stand out ( on and off social media) get the Stand out Masterclass HERE

 

📲Book  a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

 

Connect with me:

Instagram:   / ati.grinspun

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

 

RESOURCES MENTIONED EPISODE HIGHLIGHTS
  • Why entrepreneurs struggle with taking time off during holidays
  • How to use the Eisenhower Matrix for holiday business planning
  • The power of tapping for managing holiday stress and business anxiety
  • Making decisions from a CEO mindset instead of guilt
  • Practical strategies for maintaining business momentum while taking time off
KEY TAKEAWAYS
  1. The importance of making conscious decisions about your holiday schedule based on your values
  2. How to effectively prioritize tasks using the Eisenhower Matrix (Important/Urgent framework)
  3. Using emotional freedom technique (tapping) to manage guilt and anxiety about taking time off
  4. The value of modeling work-life balance for your clients and audience
QUOTABLE MOMENTS

"Nobody got in business to be a slave to their business." - Ati Grinspun

"You are the only one that knows what you want to do during the holidays. Nobody on the internet, not me, not anybody can tell you what the right thing is to do." - Ati Grinspun

EPISODE TIMESTAMPS

00:00 - Introduction and holiday business challenges

02:21 - The importance of year-end planning

04:38 - Making decisions as a business owner

07:00 - Strategic planning for the holiday season

09:21 - Using the Eisenhower Matrix

13:32 - Introduction to tapping technique

20:17 - Juggling business and pleasure

24:52 - Closing thoughts and holiday wishes

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Show Categories:

  • Entrepreneurship
  • Business
  • Marketing
  • Self Improvement

Core Pillars:

  • Personal Branding
  • Business
  • Mindset
  • Energetics
  • Purpose
  • Life
18 Jan 202562. 3 Things You Are Doing In Your Content That Are Repelling Your Dream Clients00:28:31

Learn the truth behind common content marketing myths and discover how to create a strategy that actually drives conversions. Building on her previous episode about predictable revenue, Ati tackles three myths that could be slowing down your business growth and preventing you from connecting with your audience effectively. She shares practical advice on how to create messaging that not only attracts but also converts your ideal customers. If you’re ready to stop spinning your wheels with content and start seeing real results, this episode is for you.

CONNECT WITH ATI

Ready to build a personal brand you are proud of:

  • Brand To Bank Accelerator (5-Day class on February 24th) HERE 
  • Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/
  • Get the Personal Brand Clarity Masterclass: HERE
  • Get the Stand out Masterclass: HERE

📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat

Connect with Ati:

 RESOURCES MENTIONED

EPISODE HIGHLIGHTS
  • Successful businesses focus on engaging those who are actively seeking their services.
  • Clear, specific messaging helps attract your ideal clients and avoids confusion.
  • It's important to address your ideal client’s pain points directly, as over-explaining can weaken your content's impact.
  • Instead of chasing clients, create organic conversations that naturally engage your audience.
  • Rather than trying to save everyone, focus on connecting with those who are already seeking help.
KEY TAKEAWAYS
  1. Speak to those actively seeking your solution rather than convincing those who may not be ready.
  2. Be clear and specific about the problems you solve to better connect with your ideal clients.
  3.  Keep your content simple and impactful by focusing on what matters most to your clients.
  4. Shift your energy to creating value that naturally draws in the right clients.
  5. Tailor your message to address your client’s immediate struggles and desires for better results.
QUOTABLE MOMENTS

"Your content should speak to the desires, pain points, and results your audience is seeking—not just their needs." - Ati Grinspun

 

"Stop trying to convince people to work with you. Instead, attract the ones who already align with your solution." - Ati Grinspun

EPISODE TIMESTAMPS

00:00 Introduction to Myth Busting in Content Creation

01:18 Creating Profitable Sales Systems

03:47 Identifying the Right Audience

08:11 The Importance of Specific Messaging

17:30 Focusing on the Right Business Activities

21:44 Understanding Your Ideal Client's Language

23:48 - Closing Thoughts and Preview of Upcoming Events

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Show Categories:

  • Entrepreneurship
  • Business
  • Marketing
  • Self Improvement

Core Pillars:

  • Personal Branding
  • Business
  • Mindset
  • Energetics
  • Purpose
  • Life
04 Feb 202563.The biggest misconceptions when building a brand that sells, that nobody is telling you about00:19:33
BRAND TO BANK ACCELERATOR -EXCLUSIVE OPPORTUNITY!

Ready to turn your personal brand into a client-attracting machine? Join us for this groundbreaking 5-day virtual event that's transforming how women entrepreneurs build profitable brands.

February 24-28, 2024 Early bird pricing available until February 3rd! ➡️ Register now: https://atigrinspun.com/brandtobank/

 

SHOW DESCRIPTION

Ready to discover why some personal brands rake in consistent income while others struggle to make a single sale? In this episode, Ati drops truth bombs about what actually moves the needle in your business (hint: it's not what most "experts" are telling you). Get ready to challenge everything you thought you knew about building a profitable personal brand.

CONNECT WITH ATI

Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/

📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

 

Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs

EPISODE HIGHLIGHTS
  • The surprising truth about social media that's keeping you from making real money
  • Why "following the experts" might be the reason you're stuck
  • The counterintuitive approach to building a loyal audience that actually buys
  • What successful personal brands do differently (and it's not what you think)
KEY TAKEAWAYS
  1. The real reason why some entrepreneurs make bank while barely being online
  2. A game-changing perspective on building relationships that convert
  3. The truth about what it really takes to build a profitable personal brand in 2024
QUOTABLE MOMENTS

"Your job is not to be a content creator. Your job is to be an amazing coach." - Ati Grinspun

"You do not need to live in social media to build a successful business." - Ati Grinspun

EPISODE TIMESTAMPS

00:00 - Welcome and biggest misconceptions revealed

05:30 - The truth about being "always online"

12:45 - What really matters in building your brand

18:30 - The game-changing opportunity you need to know about

25:00 - How to break free from the content creation trap

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

26 Nov 202457.What platform you should focus on right now.[to maximize growth]00:14:44

57. What platform you should focus on to grow your brand right now?

"F*ck being everywhere. Be where your people are." - Ati Grinspun

----more----

Get your ticket for Be you Brand live 2025 At the lowest it will EVER be.

Tix go on sale Thanksgiving day! head to https://atigrinspun.com/beyoubrandliveevent/

And get your tickets for you and a bestie! See you in September !

----more----

Ready to stop spreading yourself thin on social media? In this episode, we're diving deep into why trying to be everywhere is killing your brand momentum. Get ready for some real talk about picking your power platform and showing up like the queen you are.

THE JUICY BITS
  • BE YOU BRAND is officially trademarked! 🎉
  • The costly mistake that's killing your social media momentum
  • Your perfect platform strategy (spoiler: it's simpler than you think)
  • The hidden truth about content creation
  • Why quality beats quantity every damn time
TIMESTAMPS
  • 00:00 - Pop the champagne: We're trademarked!
  • 06:02 - Who's your person? (And where do they hang?)
  • 11:23 - Quality content that converts
  • 14:03 - Your platform power play
ACTION STEPS
  1. Get clear on where your ideal clients truly hang out
  2. Audit your current content (is it serving or just existing?)
  3. Pick ONE platform to dominate
  4. Show up consistently where it matters
  5. Build genuine relationships over vanity metrics
QUOTABLE MOMENTS
  • "Stop trying to be everywhere and start being somewhere that matters."
  • "Your brand deserves more than half-assed content across ten platforms."
  • "Quality over quantity isn't just a saying - it's your ticket to success."

Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

📲Book  a discovery call with Ati for the Be You Brand Academy , 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat

Connect with ATI (ME!):

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

 

#PersonalBranding #SocialMediaStrategy #IdealClient #ContentCreation #PlatformSelection #Omnipresence #QualityContent #MarketingTips #Solopreneurs #BusinessGrowth

15 Nov 202456. Navigating your marriage an it's Impact on biz success w/ Julie Tran00:36:54
56. Navigating your marriage and its Impact on biz success w/ Julie Tran

In this episode, Ati sits down with Julie Tran, a marriage coach for women entrepreneurs, coaches, and healers, to discuss the crucial role that a supportive marriage plays in business success.

Episode Highlights:
  • Why having a supportive partner is crucial for entrepreneurial success
  • How personal growth in marriage translates to business growth
  • The INSPIRE method for better communication with your spouse
  • Understanding the connection between relationship health and business performance
  • Strategies for maintaining intimacy while running a business
  • How to create a safe space for open communication with your partner
Key Takeaways:
  1. Your relationship can either be "the wind beneath your wings or chains holding you back"
  2. Personal growth in marriage affects your ability to show up authentically in business
  3. The importance of expressing feelings without placing blame
  4. How to inspire support from your partner rather than trying to control them
  5. Creating harmony at home leads to better business performance
Guest Info:

Julie Tran

  • Marriage Coach for women entrepreneurs, coaches, and healers
  • Creator of the INSPIRE method
  • Specializes in helping high-achieving women create thriving marriages
Resources Mentioned:
  • Julie's Facebook Group: "Thriving Marriages for Heart-Led Women Entrepreneurs" HERE 
  • 12-week group coaching program: "Inspire Him" , get more info HERE 
Connect with Julie: Quotable Moments:

"Your highest ROI is in your marriage." - Julie Tran

"When your relationship isn't in harmony, you carry that heaviness with you and try to put on a happy face. It doesn't feel authentic." - Julie Tran

"Everything starts at home." - Ati Grinspun

Did you enjoy this episode? Don't forget to:

  • Leave a review
  • Share on social media
  • Subscribe to the podcast
  • Take the Profitable Personal Brand Quiz at attigreenspan.com/quiz
----more----Connect with Ati:

Ready to build a personal brand you are proud of:

 

✏️Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

📲Book  a discovery call with Ati for the Be You Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

01 Apr 202567. Stop Budgeting, Start Living with Lisa Chastain00:36:14

This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV!

SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversation, I knew I had to bring it to the masses! In this empowering chat with money coach Lisa Chastain, you'll discover how to reclaim control over your financial life, ditch traditional budgeting techniques, and start living boldly. Get ready to shift your perspective around money, success, and personal growth.

CONNECT WITH ATI: Ready to build a personal brand you are proud of:

✏️ Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/

📚 Get Massive Clarity on Your Personal Brand: Personal Brand Clarity Masterclass

✨ Stand Out Masterclass (on and off social media): Stand Out Masterclass

📲 Book a Discovery Call with Ati for the Be You Brand Academy, 1:1 intensives and more: Discovery Call

Connect with me:

RESOURCES MENTIONED:

GUEST BIO: Lisa Chastain is a financial expert and money coach helping women transform their relationship with money. Known for her groundbreaking approach to financial wellness, Lisa is a bestselling author and podcast host empowering women globally to achieve financial freedom and confidence.

EPISODE HIGHLIGHTS:

  • How to stop budgeting and why traditional methods fail women
  • Navigating through financial challenges and finding purpose
  • Overcoming money shame and embracing financial empowerment
  • The powerful mindset shift from fear to expansion
  • Redefining your personal definition of success

KEY TAKEAWAYS:

  • Your financial struggles are not unique—learn why you’re not alone
  • Understand the deeper meaning behind your financial goals
  • Why charging your worth is crucial for your and your client's growth
  • Transforming money management from restriction to empowerment

QUOTABLE MOMENTS: "You're absolutely not responsible for the results, but you are responsible for doing exactly what you promised—showing up, providing value, and giving it your best. That is what they're paying for." - Lisa Chastain

"When you don't make an offer or charge for your work, you are making the conversation about you and your fear, instead of giving the other person the opportunity to transform their life." - Lisa Chastain

"Your responsibility is offering the service. Fulfill your promise. Show up with integrity. Be amazing at what you do." - Ati Grinspun

FIND LISA CHASTAIN:

EPISODE TIMESTAMPS:

  • 00:00 – Intro and Lisa's money coaching journey
  • 05:30 – Breaking free from traditional budgeting
  • 10:15 – Money mindset and overcoming shame
  • 17:45 – Personal stories of financial transformation
  • 25:20 – The shift from fear-based goals to purposeful success
  • 33:00 – Q&A: Charging your worth and overcoming fear

SPECIAL ANNOUNCEMENT:

Ati is speaking alongside Lisa Chastain at Take The Lead St. George on April 24, 2025, at Black Desert Resort! Join them for this transformational event and use promo code LEAD2025 for $300 off your ticket! Who’s coming with Ati?

Get your ticket for Be You Brand Live 2025: Secure Your Spot

 

ABOUT YOUR HOST: Ati Grinspun is your resident Personal Brand Whiz at the Be You Brand Podcast. From world-champion flair bartender to photographer and personal branding expert, Ati helps women entrepreneurs confidently build standout brands.

ABOUT THE SHOW: The Be You Brand Podcast is your go-to show for building a million-dollar brand, mindset, and life you love. Say goodbye to doubt, overcome imposter syndrome, and unlock your true potential.

Categories: Entrepreneurship | Business | Marketing | Self Improvement

Core Pillars: Personal Branding | Business | Mindset | Energetics | Purpose | Life

31 Dec 202460. The 11 Most Important Business & Personal Brand Lessons I Learned in 202401:06:37

Join Ati for a powerful year-end reflection episode where she vulnerably shares the 11 most transformative lessons from her entrepreneurial journey in 2024. From separating identity from business to making expansive decisions, these insights will help you build a more authentic and profitable personal brand in 2025.

CONNECT WITH ATI

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/

Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE

Looking to Stand out (on and off social media) get the Stand out Masterclass HERE

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

RESOURCES MENTIONED
  • Dr. Joe Dispenza's Nighttime Meditation
  • Highest Self Highest Income Program
  • Breath Work Resources:
    • Wim Hof Method
    • Box Breathing Technique
  • Profit Planning Session (January 3rd, 10am PST)
EPISODE HIGHLIGHTS
  • The critical distinction between being your brand and being your business
  • Why recurring revenue is essential for sustainable business growth
  • How to make expansive decisions instead of fear-based choices
  • The power of self-awareness in business growth
  • Understanding that you can pivot and evolve your business at any time
  • The importance of having a concrete plan behind your income goals
  • How to maintain high frequency emotions while running your business
KEY TAKEAWAYS
  1. Your business results don't define your worth - separate your identity from your business performance
  2. Keep your main revenue stream running while testing new offers
  3. Create recurring revenue streams to start each month with predictable income
  4. Self-awareness is crucial for making aligned business decisions
  5. You have permission to pivot and evolve your business as you grow
QUOTABLE MOMENTS

"You cannot grow your business if you're not growing yourself. You're just constantly gonna feel like life is out to get you." - Ati Grinspun

"The only way you change people's lives is when they buy your product. Otherwise, you're just an inspiration." - Ati Grinspun

TIMESTAMPS

00:00 - Introduction and Year in Review

02:07 - Lesson 1: Separating Identity from Business

09:17 - Lesson 2: Mindful Business Decisions

15:49 - Lesson 3: The Importance of Recurring Income

21:32 - Lesson 4: Expansive Decisions vs. Fear-Based Decisions

27:51 - Lesson 5: The Power of Self-Awareness

34:10 - Embracing Change and Evolution

41:15 - Understanding Meaning and Perspective

46:06 - Overcoming Personal Challenges

52:49 - Self-Awareness and Action

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Show Categories:

  • Entrepreneurship
  • Business
  • Marketing
  • Self Improvement

Core Pillars:

  • Personal Branding
  • Business
  • Mindset
  • Energetics
  • Purpose
  • Life
29 Apr 202435. Shifting your Brand from Corporate to Entrepreneur with Angelle Ferrer00:35:45

In today’s episode of the Be You Brand Podcast, join me and Angelle Ferrer in a discussion on career advancement, personal branding and leveraging digital tools to enhance your professional journey. Angelle shares her insight on the importance of positioning oneself effectively in the competitive job market through skills like LinkedIn optimization and networking. She touches on the evolution of the job search landscape, especially with the advent of modern technologies such as applicant tracking systems. 

 

There’s so much nugget you can get from this episode so, tune in!

 

About the Guest:

 

Angelle Ferrer’s is a career coach and marketing strategist. Her mission is to educate professionals on the career Marketing Mindset, to market themselves as a product in competitive job markets.

 

She helps career changers discover transferable skills, strengthen their value proposition, and create a plan, which is the foundation where everything else is built– their resume, personal brand, LinkedIn optimization, networking strategy, and interview preparation.

 

She helps professionals increase visibility to compete for the jobs they want.

 

Connect with Angelle:

Email: angelle@afcareermarketing.com

LinkedIn: https://www.linkedin.com/company/af-career-marketing-strategies/

Instagram: https://www.instagram.com/angelle_ferrer?igsh=MXZsOGw3a2djbnNraw==

Website: www.afcareermarketing.com

 

 

Ready to build a personal brand you are proud of:

Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP

 

Use code BOOTCAMP to get special pricing of $33 

(otherwise $111 and $333 after we finish the live training)

 

Save your spot here https://atigrinspun.com/brandingbootcamp

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

Inquire about the Be You Brand Academy https://atigrinspun.com/contact/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers

20 May 202438. Living out your brand00:26:53

In this episode, Ati.G.Branding discusses the importance of living out your brand and bringing your message to the world. She emphasizes that your brand is the mark you leave in the world and that it's important to remember your why and the collective change we want to create in the world behind the why in your  your business. 

 

Ati  shares strategies for connecting to your brand message and how to LIVE IT OUT.

the episode highlights the significance of aligning your actions with your brand and leaving a lasting impact.

 

00:00 Introduction and Importance of Living Out Your Brand

01:54 The Role of Brand Strategy and Implementation

04:15 Helping Women Show Up Authentically

07:19 Discovering Your Brand Essence

14:17 Dressing for Success and Creating a Brand Image

23:16 Leaving a Lasting Impact with Your Brand

 

 

 

 

Ready to build a personal brand you are proud of:

 

Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ?

Download our Authenticity Self Discovery Checklist:  

https://atigrinspun.com/free-resources/

 

Not sure if you are set up for success?

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

 

I answer to my DM's personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

08 Apr 202432. How to have clients reaching out to work with you - The Building of your Personal Brand (Part 3)00:26:28

In this episode, I am going deep into  the importance of speaking directly to your ideal client and differentiating yourself from others in your industry. Why and how to make your ideal client problem aware and show them how you can solve their specific problem. 

I actually “audit” and account ( Which I don’t disclose ) and thought it was so important to have this things talked about

I shared What you need to be sharing so people are reaching out to work with you and why it works.

Enjoy! 

 

Key highlights to explore:

 

00:00 Introduction and Recap of Previous Episodes

02:14 Speaking Directly to Your Ideal Client

06:31 Differentiating Yourself in Your Industry

12:15 Creating Content that Solves Specific Problems

13:52 Embracing Your Unique Opinions and Perspectives

18:51 Giving Your Process a Name

20:10 Promoting the Personal Branding Bootcamp

22:10 Conclusion and Call to Action

 

 

 

Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP

 

I will show you:

The success phases of building your PROFITABLE brand 

The art of Attracting Your Dream Clients.

Messaging and Positioning so when your client finds you, the immediately want to buy from you..

The Content strategy I used to create multiple 6 figures and grow.

Register : https://atigrinspun.com/brandingbootcamp/

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Inquire about the Be you Brand academy https://atigrinspun.com/contact/

I have one 1:1 spot opening 4/15 to work with me https://atigrinspun.com/contact/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

24 Oct 202454. Stop Marketing, Start Strategizing: The Hidden Reason Your Brand Isn’t Converting00:16:40

In this episode, I break down why most entrepreneurs are building their brands backwards and reveal my strategy-first framework that will transform how you show up in your business. If you're tired of creating content that doesn't convert and ready to build a brand that attracts your ideal clients, this episode is for you.

TIME STAMPS: 

[2:13] The costly mistake that's keeping you stuck in the visibility hamster wheel 

[5:47] Unlock the secret to making your offers irresistible to your ideal clients [8:32] Discover why your messaging isn't landing (even though your content is great) 

[12:15] The three crucial phases every profitable brand must go through 

[15:43] How to know if you're building your brand backwards [18:26] The strategy shift that will make marketing feel effortless 

[22:10] Your roadmap to becoming known for the right things

KEY TAKEAWAY: Stop throwing spaghetti at the wall with your marketing. Your brand strategy must come before your social media presence, website, or marketing plans. When you do this internal work first, everything else falls into place.

Ready to build a personal brand you are proud of: 

🔥Join the 5 day Ultimate Personal Branding bootcamp : https://atigrinspun.com/brandingbootcamp/

✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me: Instagram: /ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

 

 

YOU TUBE: 🔔 Subscribe for more great content: /@ati.g.branding ▶️ Recommended for you: Episode 5: No F*cks Given: The Unapologetic Mindset for Personal Branding 

 

🔥Ready to build a personal brand you are proud of: 

Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 

🔥Work with us, Inquire about the Be you Brand academy https://atigrinspun.com/contact/

Follow Ati! Instagram: /ati.g.branding

Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: /personalbrandingforwomenpreneurs

MENTIONED IN THIS EPISODE:

 

29 Jan 202422. Mindset vs. Inner Work: Unleashing your personal brand and business potential00:31:12

Hi Be You Branders! In this episode Ati is breaking down  the difference between mindset work and inner work and why doing just mindset work is keeping you stuck in building a successful business.

 

She shares her personal story of going through a year of darkness and the importance of doing identity work. Ati.G.Branding explains the three layers of change - conscious, subconscious, and somatic - and how they affect our perception and actions. She emphasizes the importance of frequency and the point of attraction in achieving success. Ati.G.Branding also provides insights into practicing being your highest self and announces the 300K Blueprint Masterclass.

 

Takeaways:

 

  • Mindset work alone is not enough for success in business; inner work is essential.

  • External events are filtered through our identity, memories, decisions, and beliefs.

  • The three layers of change - conscious, subconscious, and somatic - play a role in our perception and actions.

  • Frequency and point of attraction are key in achieving desired income outcomes.

  • Practicing being your highest self and doing inner work can lead to greater success and fulfillment in business.

 

Listen and explore more:

 

00:00 Introduction and Personal Story

00:26 Difference Between Mindset Work and Inner Work

03:05 The Year of Darkness

04:46 Transition to Online Business and Identity Work

06:23 The Answer is Inside You

08:22 Filtering External Events Through Identity

09:17 How Others Perceive You Based on Your Identity

11:39 The Three Layers of Change

12:31 Filtering Events Through Memories, Decisions, and Beliefs

12:42 The Three Layers of Change: Conscious, Subconscious, and Somatic

14:38 The Frequency of Emotions

15:46 The Importance of Frequency and Point of Attraction

16:21 Where Are You Coming From in Your Business Activities?

17:16 The Three Layers of Change: Conscious, Subconscious, and Somatic

18:35 Identifying Feelings and Emotions Around Your Business

20:34 The Difference in Results Based on Identity and Frequency

22:16 Building a Business from a Place of Trust

23:05 Practices for Inner Work

23:59 Becoming Your Highest Self

27:05 Practicing Being Your Highest Self

Get started on you inner work journey : Purchase 300k blueprint Masterclass HERE 

Enroll in Highest self Highest income ( Starts 2-26-24)  HERE

Listen to highest self hypnosis meditation for free HERE 

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

11 Dec 202316. Unveiling Success: The Secrets Behind a $40k Month and a $60k Launch00:42:13

Hey listeners! In this new episode of the Be You Brand Podcast, I talk about the secret behind $40,000 a month and a $60,000 launch that we just closed in November. I share my key takeaways and lessons learned, emphasizing the importance of having conviction in one's offer, clarity in personal branding, and continuous internal work. I delve into the costs and realities of running a business, including the significance of recurrent revenue and the impact of trial and error. I discuss the significance of  reflecting on your own business strategies, mindset, and actions, and the need to understand and connect with your audience, be inspired by others without comparison, and be strategic in planning for growth. Listen and gain some insights on how to grow authority, audience, and influence through strategic networking and visibility strategies.

 

“Stop looking at your audience, like they have $1 sighing in the forehead and start taking your excuses out of the middle. And really going for the difference that you truly want to make in this world.”

 

Let’s delve into:

  • The value of having absolute conviction in the offered products or services as entrepreneurs and passionately believe in the value of your service. 

  • Understanding the personal brand and clarity in communication and alignment with the audience's needs are crucial for success.

  • Continuous internal work and overcoming mindset challenges related to success, income, and growth.

  • A detailed breakdown of the financial aspects of the business is provided, including the allocation of funds for compensation, operational expenses, taxes, savings, and profit.

  • Creating sources of recurring revenue to establish a financial buffer and reduce dependence on monthly client acquisition.

  • Entrepreneurial success involves taking risks and embracing a trial-and-error approach. 

  • Networking strategies and increased visibility are credited for growing authority, audience, and influence. Building a quality audience is essential for business success.

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

29 Oct 202455: Do, Delete, Delegate: Simplifying Business + A Content Hack for Always Feeling Inspired00:20:56

In this episode of Be You Brand Podcast, I take you on a walk with me as I share insights on a major up-level I've been experiencing since our annual Be You Brand Live event. I’m diving deep into what alignment looks like for me right now—embracing spaciousness, quality, and authenticity in both life and business. This episode explores my journey of evaluating each part of my business, identifying areas to simplify with the “Do, Delete, or Delegate” method, and focusing on what feels truly aligned. Plus, I’ll share my favorite content creation hack to help you stay inspired and keep your ideas flowing. If you’re feeling stretched thin or struggling to stay inspired, this episode is for you.

 

 

  Key Takeaways and Timestamps:
  1. [1:20] Embracing Spaciousness and Authenticity Discover how creating more space in both life and business can transform your approach. Learn why aligning life and work can lead to more fulfillment.

  2. [4:30] The Shift in Content Production Hear why I made changes to how I produce the podcast and how reconnecting with my purpose is shaping what I share. If you’re feeling disconnected from your content, this part is for you.

  3. [9:00] The Power of “Do, Delete, or Delegate” Want a game-changing approach to simplify your business? Find out how applying this method has allowed me to streamline and refocus.

  4. [12:45] Inspired Content Creation Hack Looking for a way to stay inspired and avoid content burnout? I’ll share my top hack that keeps me in a creative flow—even on busy days.

  5. [18:00] Planning for a Powerful 2025 As we head into the new year, it’s time to set intentions that align with your vision. Tune in to hear my approach to making next year your best yet.

 

 

Ready to build a personal brand you are proud of?

🌟 Join the Ultimate Personal Branding BootCamp Live, November 11-15 $17.

✏️ Take the Profitable Personal Brand Quiz

📲 Book a Discovery Call with Ati to learn more about the Be You Brand Academy, 1:1 intensives, and more!

 

 

Connect with Me:

 

13 May 202437. What you need to know before hiring even if they are subcontractors with HR Consultant Kirsten Zeigler00:42:16

Welcome to the new episode of the Be You Brand Podcast! Today’s episode, Kirsten Zeigler joins me for an insightful discussion about hiring, managing employees and growing business. Kirsten shares her wonderful journey in  transitioning from solopreneurship to building a team. You'll hear practical advice on the importance of creating employee handbooks and SOPs, tips for hiring the right candidates, offering competitive benefits, and much more.

 

Tune in and take your business to the next level!

 

About the Guest:

 

Kirsten Zeigler is an HR expert and consultant with over a decade of experience across a variety of industries. She’s founder and principal at KDZ HR Consulting. Her expertise lies in the creation of inclusive cultures, protection of businesses, enhancing employee engagement, and establishing standards through comprehensive compliance programs. By offering expert HR support through energy, empathy & ethics, she enables business owners to concentrate on the growth and development of their company, empowering them to build their businesses with confidence!

 

Connect with Kirsten:

Email: kirstendrewzeigler@gmail.com

Social Media Handles: @kdz_hrconsulting

Linkedin: https://www.linkedin.com/in/kirsten-zeigler-humanresources/

Website: https://www.kdzhrconsulting.com/

 

 

 

 

Ready to build a personal brand you are proud of:

 

Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ?

Download our Authenticity Self Discovery Checklist:  

https://atigrinspun.com/free-resources/

 

Not sure if you are set up for success?

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions send me a DM on instagram!)

 

I answer to my dm’s personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

06 May 202436. Authenticity Vs Perfectionism00:40:56

In this episode, I’m discussing  the importance of authenticity in personal branding and the dangers of perfectionism. Why you need to be true to yourself  and not be afraid to express opinions and unique perspectives. I will break down  the concept of authenticity and I’m giving you  practical tips for finding the balance between authenticity and striving for excellence. 

 

We dove deep into: 

 

00:00 Introduction: Authenticity versus Perfectionism

02:55 Defining Authenticity and the Dangers of Perfectionism

07:21 The Importance of Self-Discovery in Building an Authentic Personal Brand

31:44 Striking the Balance: Authenticity and High Standards

35:54  Conclusion: Bringing Your True Self into Your Personal Brand

This episode is full of gems and I cannot wait to hear your main takeaways.

 

 

 

Ready to build a personal brand you are proud of:

 

Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ?

Download our Authenticity Self Discovery Checklist:  

https://atigrinspun.com/free-resources/

Not sure if you are set up for success?

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Inquire/ enroll on the  Be you Brand academy https://www.atigrinspun.com/beyoubrand

( Got questions send me a DM on instagram!)

 

I answer to my dm’s personally !

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

05 Feb 202423. Best Marketing Trends for 2024 with pinterest queen/ Jen Vazquez00:30:44

Hey Be you branders!

 

In this episode, I’m  interviewing  Jen Vasquez about the main trends in marketing for 2024 .

Jen is known as the pinterest queen and teaches  female service providers to use Pinterest and marketing workflows to make marketing easier .

Today she  gives us how  to make best use  of short form videos making it  EASY and effective.

 

We  also explored the value of Pinterest for marketing and the idea behind the Creative Marketing Summit she is hosting for the second year in february and why you should attend!

( I’m a speaker…so you should attend ! LOL)

 

Listen to discover:

 

Best marketing trends going into 2024.

How to make your short form videos  highly engaging and effective.

How to  improve searchability and reach on various platforms.

What to do to drive significant traffic to your website and more!

Find your most interested moments

 

Time stamps:

 

00:00 Introduction and Excitement

05:29 Main Trends in Marketing for 2024

07:59 The Power of Short Form Videos

09:01 The Importance of Text Over Videos

09:16 Using Keywords in Video Text

10:48 The Benefits of Saving and Liking Your Own Reels

11:13 Utilizing B-Roll in Short Form Videos

12:49 The Power of Pinterest for Marketing

13:31 Pinterest as a Business-to-Business and Business-to-Consumer Platform

15:38 The Importance of Pinterest for Repurposing Content

16:52 Using Core Values in Marketing

17:43 The Idea Behind the Creative Marketing Summit

19:37 The Purpose and Format of the Creative Marketing Summit

21:53 The Importance of Marketing for Business Success

23:11 The Value of the Creative Marketing Summit for Business Growth

26:42 The Transformational Insights and Strategies at the Creative Marketing Summit

27:40 Where to Find Jen Vasquez and the Creative Marketing Summit

28:45 Closing Remarks and Invitation to Take Action

Register for Creative marketing summit for free https://creativemarketingsummit.com/24616805850491?am_id=andrea708

 

Find Jen on:

 

ig: @jenvazquezmedia

Website: http://https//jenvazquezcoach.com

Register for the Creative Marketing summit

Follow Creative marketing summit on IG: https://www.instagram.com/creativemarketingsummit/

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

 

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

03 Jun 202440. From Fear to Profitable personal brand-Know your numbers.00:43:26

 Do you know your numbers? 

In the last few weeks 3 conversations, one with a client, one with a dear friend who also owns an online business and another friend who crossed the million dollar mark in 2023 and has not paid herself a salary the whole year, had me on fire for this episode.

If you don’t know your numbers:

1- you are most likely making decisions in your biz from emotion and not data.

You cannot grow like that…you will always be blindsided by your believes instead of what is TRULY happening in your business.

2- Your pricing as a service provider DEPENDS in the fact that you understand your cost, your hourly rate, so eventually you can start delegating. ( I know you probably hate that word right now, because you think you cannot afford it….that is because you dont know you numbers!)

Reading the Book Profit First 4 years ago changed my life and the trajectory of my business it invited me to re-wire and reshape my relationship with Money and go deep in the Money trauma I was carrying.

It MADE ME look at my money.

Main topics in this episode : 

👉What I did and you can do too, to  change your relationship with money NOW. once and for all and KNOW your numbers.

👉5 questions that will change your money perspective so you can GROW A TRUE PROFITABLE personal brand.

Named on this episode:

Porfit First by Mike Michalowicz : Amazon link

The Psycology of Money by Morgan Hausel Amazon link

High Yield savings account w/ Raisin :   Click here to open your own account  select a savings account or CD, and enter code andreag015264 during the quick sign-up process to be eligible. Terms and conditions apply.

( This are the highest returns I had found and I might earn a small comission at no cost to you for the referral)

💸Purchase the The 300k Blueprint masterclass : https://beyoubrandacademy.podia.com/300k-blueprint-masterclass

💸Want the full experience of breaking down your limiting believes and start the journey of money healing .👉Enroll into HIGHEST SELF HIGHEST INCOME : https://beyoubrandacademy.podia.com/1acda14e-f196-4342-8cd8-2629a6780443

 

FREE: Take the profitable personal brand quiz https://atigrinspun.com/quiz/

FREE: Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ?

Download our Authenticity Self Discovery Checklist:  

https://atigrinspun.com/free-resources/

Inquire about the Be you Brand academy https://atigrinspun.com/contact/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

 

23 Oct 20239. Personal Branding Clarity, How To Get It And Why Is It The Key For The Growth of Your Business00:46:27

Hi listeners! Welcome to the new episode of the Be You Brand. In this episode, I will focus on  the importance of brand clarity in business success. Brand clarity involves having a clear understanding of your business's purpose (why), the products or services you offer (what), your target audience (who), and the appropriate platforms and strategies to reach your audience (how). The emphasis is on the internal and external aspects of brand clarity, highlighting its significance in providing focus, confidence, and direction for your business. I will delve into the significance of clarifying your business vision in attracting your ideal client, empowering yourself and your clients by teaching them how to do things themselves, rather than relying on others, and the need for commitment to your brand and the importance of aligning your offerings with your passion and purpose.

 

“So having a brand is one thing, but knowing the value that you actually bring to the table and communicating that value, it's quite another. So not only your client, your people, the watchers of your content, need to understand the value that you bring, the value for your brand, but you have to understand that too.”

 

Here are the key takeaways:

  • Brand clarity is essential, it's not a one-time thing but an ongoing process that needs to be revisited and refined as your business evolves.

  • The formula for brand clarity: understanding Your "Why", defining your “what, Identifying your target audience (“who”) and choosing the right platforms (“how”).

  • Commitment plays a significant role in brand clarity. Stay committed to your why, what, who, and how. Be decisive in your choices and don't waver. 

  • Brand clarity requires continuous self-reflection and evaluation. As your business evolves, your brand clarity may need adjustments. Stay introspective and be willing to refine your brand clarity as needed.

 

 

Want to build a profitable personal brand: Join us November 6th through 11th for our ultimate personal branding bootcamp Save your seat : https://atigrinspun.com/brandingbootcamp/

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

 

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

25 Sep 20235. No F*cks Given: The Unapologetic Mindset for Personal Branding01:00:00

Hey listeners! This brand new episode of the Be You Brand podcast is all about mindset. I am going to delve into the importance of defining success on your own terms and the mindset traps, the growth vs. the fixed mindset and how it affects your decision-making. Mindset is a powerful factor that can either propel you forward or hold you back in your personal branding journey. By becoming aware of and addressing common mindset blocks such as fixed mindset, fear of judgment, imposter syndrome, fear of failure, and perfectionism, you can develop a healthier and more empowering mindset that will support your growth and success. Remember that mindset work is an ongoing process, and it's something you can continually refine and improve as you progress in your personal branding journey. Keep listening because this episode is going to open your eyes to so many things that maybe you're not even aware of.

 

Here are the key highlights from this episode:

  • Success is subjective and can't be defined by others, only by the individual themselves.

  • The difference between growth and fixed mindsets, emphasizing the importance of feeling freedom and being in a growth mindset to achieve success.

  • Observing and reframing negative thoughts in business, challenging limiting beliefs and reframing thoughts. 

  • Overcoming self-doubt in personal branding,  imposter syndrome and building a personal brand. 

  • Building a business and audience with a growth mindset. 

Quote from this episode:

 

“Money is not what defines my success, I have felt very successful in time of my life where money wasn't the factor in there. Now, given I've done a lot of work on my money mindset, because at the beginning of my journey, everything was attached to this. So I have given you so much to work on, but I want you to really, truly define your own definition of success. Because when we started talking about the mindset needed for you to build a personal brand. But it's going to happen. If you don't know what your definition of success is, what your personal brand goals are. Now, if your goal is to make a million dollars, that's amazing, I will make a million dollars, that's fine. But the thing is, as coaches, as online entrepreneurs, we need to understand that we are all different. So if you are comparing yourself with somebody else on the online space, or in a coaching program that you are in or a mastermind you're in and your goals are different from that person, you're going to feel miserable.”

 

09 Oct 20237. Why Live Events Are Worth Every Penny. Attend, Host or Plan one.00:38:03

Hey listeners! In this new episode, I’m going to talk about the transformative power of live events and networking experiences in both personal and professional growth. I’m going to share some insights into hosting events, attending them with intention, and leveraging them as powerful visibility strategies. I am going to delve into the significance of stepping out of comfort zones, building a supportive community, investing in events for personal expansion, embracing continuous learning, and understanding the reciprocity of relationships. I’m going to give emphasis on the importance of belief, intentionality, and celebrating wins in the journey of event organization and participation. Ultimately, this episode encourages embracing opportunities for growth, connection, and collaboration in the realm of live events and networking.

 

In this episode, I am going to dig deeper about:

  • Live events, networking, and personal growth.

  • Hosting a live event and building community. 

  • Curating events for personal growth and business success.

  • The miracles and lessons learned from hosting a successful event. 

  • Attending events for visibility and networking in business. 

  • Leveraging events for networking and community building. 

 

“I want to talk about you maybe as a coach, service provider, whatever it is that you do, sometimes we sit behind our computer and we don't realize the amount of impact that we are having on people. We don't realize exactly the change and the transformation we are providing people. We don't realize the extent of what we are creating in the world.”

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

 

Connect with me:

Website: https://atigrinspun.com/

Instagram: https://www.instagram.com/ati.g.branding/

Personal branding strategies for female entry community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

Listen to the Podcast:

Apple: https://podcasts.apple.com/us/podcast/be-you-brand-the-podcast/id1702445059

Spotify: https://open.spotify.com/show/3bJemVrhEHURh8j47EDdu5

Castbox: https://castbox.fm/channel/id5553172?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5553172&utm_content=Be%20you%20Brand%20-%20The%20Podcast-CastBox_FM

Stitcher: https://www.stitcher.com/show/1077570

Pandora: https://www.pandora.com/podcast/be-you-brand-the-podcast/PC:1001077570

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQ2OTg0NS9yc3M

Amazon Music: https://music.amazon.com/podcasts/d658d07f-76e6-427e-aeec-72928dc4b756/be-you-brand-the-podcast

26 Feb 202426. Content vs Visibility: The Key to Standing Out in Your Niche00:24:30

In this podcast episode, I’m digging deep and  discussing the importance of both content creation and visibility for businesses and personal branding. 

Both are vital to a successful brand; they are functionally useless without each other. 

Increasing visibility can draw potential clients or followers, but weak content will ultimately lose those same individuals. 

Ati  stresses the  importance of networking, maintaining an engaged following, and creating quality content which includes education, conviction, and inspiration. 

Tune in to today's episode to learn the 3 strategies Ati teaches her clients to get visibility, her 90 day sprint strategy and to  learn the cycle of content that brings it all together. 

 

00:00 Introduction and Importance of Content vs Visibility

00:45 Understanding the Concept of Personal Branding

01:50 The Difference Between Content and Visibility

02:04 The Role of Content in Your Brand

02:52 The Importance of Visibility in Your Brand

03:34 The Challenges of Being Omnipresent on Social Media

04:12 The Concept of Visibility Beyond Social Media

04:34 Understanding Your Audience and Ideal Client

05:52 The Misconception of Making Money on Instagram

06:04 The Importance of Email Lists and Networking

07:32 The Concept of Relationship Marketing

08:52 Leveraging Borrowed Audiences for Visibility

12:32 Understanding the Difference Between Followers and Audience

17:30 The Cycle of Content and Visibility

20:00 Conclusion and Final Thoughts

 

Edited : We received such a great feedback on this episode and women asking  HOW  to do all this strategies intentionally , are you curious how some people use them to 10x their visibility and others do all the things but do not work?

I'll show you it all in the  the Standout Masterclass JuIy 1st 2024.

Standut masterclass

https://atigbranding.thrivecart.com/standoutmasterclass/ From $33

 

Ready to build a personal brand you are proud of:

 Take the FREE profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Currently running this program and you can still join us 

Get started on you inner work journey : Purchase 300k blueprint 90 minute  Masterclass 

https://atigbranding.thrivecart.com/300k-blueprint/

 

Enroll in Highest self Highest income ( Starts 2-26-24)  https://atigbranding.thrivecart.com/highest-self-highest-income/

 

Inquire about the Be you Brand academy https://atigrinspun.com/contact/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

15 Apr 202433. The Art of Authentic business Connections with Gabby Borrero00:40:37

In this episode I am interviewing one of my favorite people on the planet!

 

Gabby Borrero is an amazing connector, host of the next generation network and one of the most giving people you will ever meet. She is an avid networker and we dove so deep on why building true relationships will skyrocket your business.

 

Listen to this weeks episode because the nuggets on how to find your tribe , your people and the best business connections are unreal!

Key takeaways:

 

01:17 Helping women to find their purpose and their people

02:55 Deciding against a conventional career path

04:00 Recognizing your true calling – community and strategy

06:15 The significance of supporting your partner in pursuing their passion

09:47 Networking experiences in different states

18:11 Virtual networking and in-person events how to

21:35 How finding the right community can help you time and money

24:03 Self-Awareness and Understanding your “Value”

26:49 Community over Collaboration

30:59 Networking and personal branding for women in business

About the Guest:

 

Gabriella Borrero is the owner of No Plan B Consulting and founder of The Next Generation Network. Gabby is a business strategist, business connector, and believes that no female entrepreneur should be left behind in their entrepreneurial journey. She teaches entrepreneurs how to build the foundation of their business and network. She offers biweekly virtual networking as well as in-person events along the East Coast to connect, educate, and empower female entrepreneurs of all ages and backgrounds.

 

Connect with Gabriella:

 

Email: gabby@noplanbconsulting.com

Instagram: https://www.instagram.com/noplanbconsulting/

Facebook: https://www.facebook.com/noplanbconsulting

Linkedin: https://www.linkedin.com/in/gabriellaborrero/

 

 

Ready to build a personal brand you are proud of:

Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP

 

https://atigrinspun.com/brandingbootcamp

 

Take the profitable personal brand quiz 

https://atigrinspun.com/quiz/

 

Inquire about the Be you Brand academy https://atigrinspun.com/contact/

 

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

 

Connect with me:

Instagram:   / ati.g.branding  

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers

 

Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP

 

 

 

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