bCreator: Serious Influence (bCreator (formerly Blogosphere))

In the pilot episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere's founder) meets the Managing Director of After Party Studios Joshua Barnett.

Joshua has been involved in the influencer industry for more than a decade - and has worked with the likes of Jamal Edwards (SBTV), Oli White and Callux. 

In this episode, we discuss influencer brand campaigns, the role of talent management, and the fluctuation of influencers' fees over the years.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Philip Trippenbach, who is head of influence at Edelman.

Philip has worked at Edelman, which is one of the world's largest communications and marketing consultancies, since 2012 - first as an account director before becoming UK head of Influence in September 2016. He's been involved in many influencer campaigns including Steve Booker's pole-to-pole expedition with Paypal.

Alice and Philip discuss the role of 'influence', Edelman's strategy when it comes to working with influencers and the future of third party influencer marketing platforms.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Victoria Magrath, creator of leading luxury fashion blog Inthefrow.

Victoria, who has a Fashion PhD and has been blogging for over 6 years, is an ambassador for brands such as L’Oreal Paris and Ted Baker and has recently written her first book, ‘The New Fashion Rules’.

Alice and Victoria discuss press trips, sponsored content and why direct relationships are key to successful partnerships.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Christopher Charnley, founder of PR consultancy Charnley Communications.

Chris saw a gap in the market to offer influencers pr support on a retainer, rather than act as a manager on a commission. He's worked with the likes of Joe Sugg, Em Ford and The Lean Machines.

Alice and Chris discuss the importance of relationships, why the word 'no' is something influencers need to hear more, and how traditional media and digital talent will blend in the future.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Ana Thorsdottir, Head of Influencer Marketing at Mediacom. 

Ana started her career in PR and worked with influencers on a gifting basis, however she became frustrated with the lack of budgets being allocated to influencers and moved into marketing.

At Mediacom, Ana sits within a specific influencer marketing department that works on campaigns for the agency's existing clients. This year, she also collaborated with Ogilvy to create The Boots Beauty Festival.

Alice and Ana discuss the importance of budgets, why some clients still feel cautious around influencer marketing, and the truth about Mediacom's relationship with BrandNew IO.

In this week's episode of Blogosphere: Serious Influence, Blogosphere's founder Alice Audley speaks to Jo Burford who is Creator Partner Community Manager at Niche.

Niche is a Twitter-owned platform which helps online creators work with brands on campaigns across all types of social media including Instagram and Facebook. Jo's role involves building the Niche network across the EMEA region and facilitating partnerships between influencers and brands for marketing campaigns.

Alice and Jo discuss payment terms, Niche's unique position in the industry and the development of influencer marketing budgets over the years.

In this episode of Blogosphere: Serious Influence, Alice Audley speaks to Influencer Elle Mills. 

The 20 year old is a self-professed second generation influencer, and shares her perspective of growing up knowing that being a social media star could be a career. 

Elle, whose YouTube channel was one of the fastest growing in the world in 2017, opens up about the pressures of fame and burning out. 

Alice and Elle also discuss management and the importance of creative freedom when working on branded campaigns.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Kyle Galvin, who is a fashion photographer and also creates content for many of the UK's leading influencers.

Kyle has worked with the likes of Victoria Magrath, Lydia Millen and Jim Chapman. He has also shot the cover of Blogosphere's 19th issue, which stars... we haven't announced that yet! Be sure to subscribe to find out first.

Alice and Kyle discuss the rise in long-term influencer campaigns, the worrying trend of imitation on Instagram and the future of the industry.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rupa Shah, who is an influencer marketing regulatory consultant.

Rupa founded her business Hashtag Ad in 2017, after working at the ASA (Advertising Standards Authority) for 13 years, and advises brands and influencers on best practice when it comes to disclosing sponsored content.

Rupa also runs the Facebook group 'The Secret Regulator', where she offers easy to follow tips on compliance to influencers in accordance to the latest ASA guidelines.

Alice and Rupa discuss the evolution of sponsored content online, policies surrounding disclosure (including press trips), and how the ASA and CAP (Committee of Advertising Practice) work together.

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nic Yeeles, who is the co-founder and CEO of technology company Peg.

Peg is a business designed to streamline all aspects of influencer marketing - from finding which influencers to work with to reporting on the return on investment of campaigns.

Nic first became involved in the influencer industry back in 2012, when he worked for Simon Cowell's company Syco on YouTube content.

Alice and Nic discuss the move in advertising spend to Instagram, the threat third-party influencer platforms pose to the industry, and the need for a strong voice to set industry standards and ultimately protect its future.

On Wednesday 30th January, we brought our podcast - Serious Influence - to a live event.

Under discussion was - 'What makes a great influencer campaign in 2019?'

The panel was hosted by Blogosphere's founder Alice Audley and the panellists were - Sara Tasker (Me and Orla - Influencer), Rupa Shah (HashtagAd founder and ASA regulations expert), Kat Perriam (Head of Influencer Marketing, Google Hardware), Nik Speller (Head of Campaigns, Influencer) and Danny Defreitas (Influencer).

In this week’s episode of Blogosphere: Serious Influence, Blogosphere’s founder Alice Audley speaks to Tom Cornish who is Influencer Marketing Director at Wavemaker.

Wavemaker is the second largest media agency network in the world, and its influencer division works on a very data driven approach - including a guaranteed engagements model.

Alice and Tom discuss data, examples of successful influencer campaigns and the potential automation of the industry.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Dom Smales who is Founder and CEO of the digital-talent management company Gleam Futures. 

Dom founded Gleam in 2010 and it was the first influencer talent management company in the UK. The business now has offices in LA and Sydney, too. Gleam's UK talent include Zoe Sugg, Jim Chapman and Mrs Hinch.

Alice and Dom discuss the industry's evolution, noise in the marketplace and that Panorama documentary.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Steph Yeboah who has been part of the social media world for more than a decade. 

Steph, whose blog is called Nerd About Town, uses her online platforms to share her life, with a focus on plus-size fashion.  Steph has also worked on the other side of the industry and organised influencer campaigns herself.

Alice and Steph discuss creating influencer campaigns, diversity and the true body positivity movement.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nik Speller who is Head of Campaigns at the aptly-named Influencer Agency - Influencer.

Nik has a career history that spans across data, digital publishing and a bit of blogging. After joining the agency world, he worked across influencer marketing at Havas before becoming a member of the Influencer team (which is co-founded by Caspar Lee) last year.

Nik, who is known for his strong stance on combatting influencer fraud, talks to Alice about budgets, the importance of 'narratives' in influencer marketing... and his predictions for the industry.