B2B Marketing Excellence & AI Podcast (Donna Peterson)

For today’s episode, I interviewed Andrew Ewer, the CFO of Terrapin, Inc., a global corporate events company. And he has a message for marketers out there -

Stop wasting your marketing dollars!

Listen in and learn about using quality sources that can help you better reach your target audience. Once you truly understand your target audience, you will be able to offer only the information that the individual is genuinely interested in. When you offer valuable content, you’ll see a great response. 

Here are a few topics that were discussed:

• How to market to different countries
• How to research and target to build specific audiences
• How segmentation will help increase your email response rate
• How to best send information your industrial audience would be interested in

For more information about how to reach the right people at the right time with the right information, contact me at 860-210-8088 or inquiry@worldinnovators.com.

Visit our website at https://www.worldinnovators.com

"Only 15% of employees actually know their organizations most import goals - either they have too many, they do not have any, or the goals keep changing."  FranklinCovey

Imagine the difference you could make in your company if you implemented just one of the strategies we talked about in the previous podcast.

One of the biggest challenges companies have is execution.  So many companies have great ideas, strategies, and goals - but then are unable to get them properly implemented.

In this episode, I talked about some steps to take to make sure you execute the strategy needed to reach your one VITAL GOAL.

In order to Execute, you must know - 

1) One Vital Goal that will move your business to the next level.
2) Why that goal is so important for your company.
3) What role each individual plays in achieving the goal.
4) Does your entire team understand and agree why the goal is so important.
5) Scorecard/Scoreboard to keep track of the progress.
6) Regular meetings to discuss the progress.

I know we are all busy with our day-to-day work, but if you do not set and execute new goals your company will never get to the next level.

I hope this episode gives you some ideas on how you can start Executing your goals.

If you need assistance, I have a course that will soon be available to help you with Implementing a B2B Marketing Strategy, contact me at 860-210-8088 or inquiry@worldinnovators.com.

In this episode of the B2B Marketing Excellence Podcast, I had the opportunity to speak with Doug Glenn, an experienced publisher with over 30 years of experience in the heat-treating industry. Doug is the owner of Heat Treat Today, a leading publication that provides heat-treating information to readers across multiple channels.

During our conversation, we discussed the importance of industrial brands consistently being on multiple channels with their authentic voice. Doug shared how Heat Treat Today's family-owned business has set them apart from other industrial publishers, fostering longer working relationships with non-family employees, heat treaters, and suppliers. We also discussed how Heat Treat Today's mission to empower its readers with accurate and timely information has helped them build a loyal following.

We delved into the various channels that they use to deliver heat-treating information, including their digital and print magazine, industry-specific newsletters, Heat Treat Radio, Heat Treat Daily, Heat Treat Boot Camp, and Heat Treat Shop. In addition, Doug shared how they've recently launched Heat Treat Classified for Equipment and Jobs to provide an additional resource for their readers.

Finally, we discussed Heat Treat Today's commitment to sustainability and the launch of their Green Technologies in Heat Treat and Heat Treat Green Newsletter initiatives. Doug emphasized that their focus on green technologies is driven by their belief in protecting the environment and ensuring the industry's future rather than just checking a box or trying to make money from ESG initiatives.

Here are some key takeaways from our conversation with Doug:

• Being a family-owned business can set an industrial brand apart from others because they are so vested in the brand and each other. 
• A mission to empower readers with accurate and timely information can help build a loyal following for a publication.
• Multiple channels, including digital and print media, can effectively deliver industry-specific information to readers when needed.
• Be creative and always find ways to add value for your customers. Such as Heat Treat Classified for Equipment and Job Listings.
• Be honest about what initiatives your brand is passionate about. Example: Why HTT is committed to sustainability and is now offering Green Technologies in Heat Treat and Heat Treat Green Newsletter to help protect the environment and ensure the industry's future.

To review more about what content Heat Treat Today delivers, please view their website at - www.heattreattoday.com. If you have any questions for Doug Glenn, you can email him directly at doug@heattreattoday.com

If you would like to discuss the best channels and messages for your particular brand, please feel free to reach out to me, Donna Peterson at dpeterson@worldinnovators.com.

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In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson spoke with Courtney Nagel from WTWH Media about adapting marketing strategies in a dynamic market. They discussed the importance of industry-specific messaging, building trust and credibility, and the role of multichannel marketing. Courtney emphasized the need for agility, honest conversations with partners, and learning from both successes and failures. They also touched on the impact of digital and remote interactions on B2B marketing, the significance of understanding customer preferences, and the importance of trust and collaboration within a company.

Some of the topics they covered are:

03:00- Balancing Lead Generation and Branding - Navigating the balance between lead generation and branding in marketing, emphasizing the importance of building audience trust.

10:47- Utilizing ChatGPT and Industry Specific Content - The value of utilizing resources like ChatGPT and industry-specific content to create tailored marketing messages.

18:05- Community Engagement and Audience-Centric Approach - The focus on community engagement and an audience-centric approach in publishing to keep subscribers engaged and informed.

21:25- Honest discussions and turning marketing strategies around - The importance of honest discussions with partners, turning marketing strategies around, and the impact of testing new approaches.

23:20- Challenges in tracking marketing ROI - Challenges in tracking marketing ROI and the confidence needed in reaching the right audience.

26:18- The effectiveness of multichannel marketing and the importance of frequency - The effectiveness of multichannel marketing, the importance of frequency in emails, and the impact of timing in marketing communications.

34:46- Building trust, teamwork, and transparent communication - The importance of building trust, teamwork, and transparent communication within departments for effective collaboration.

For WTWH Media, growth and expansion is a direct result in knowing their audiences and giving them the information they truly need.

If you would like to talk about WTWH Media advertising opportunities, please feel free to reach out to Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Courtney Nagle Senior Vice President, WTWH MediaSenior Vice President at WTWH Media focused on building strong customer relationships and delivering true ROI for marketers. At WTWH, we are passionate about tech-enabled B2B media, focusing on customers and their success, events to bring buyers and sellers together, and high quality brands and content. Our vision is to be the preeminent data-driven, tech-enabled B2B digital media platform combining multi-vertical audience reach with a full suite of B2B demand solutions.

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In this episode of the B2B Marketing Excellence Podcast, we explore why misdirected email marketing campaigns fail to reach the right audience. Using the example of being mistakenly targeted as a potential jet buyer, Donna Peterson outlines six crucial steps to improve direct marketing effectiveness – What to Do, Why it Matters.. The six steps

1. Clean Up Your House File

• What to Do: Remove outdated or inactive contacts, ensuring your database is current and accurate.
• Why It Matters: A clutter-free file allows you to focus on engaging the right audience without wasted effort.

2. Analyze Who Really Buys From You

• What to Do: Segment your database to identify your most frequent and profitable buyers. Look at purchase history, industry, job titles, and company size.
• Why It Matters: Knowing your core customer base ensures your efforts are focused on people most likely to convert.

3. Identify Common Demographics

• What to Do: Pinpoint shared traits among your audience, such as location, industry, job level, and company size.
• Why It Matters: Demographics help create clearer buyer personas for precise targeting.

4. Uncover Behavioral Insights

• What to Do: Investigate behaviors like events they attend, publications they read, or industry trends they follow.
• Why It Matters: Behavioral insights reveal where and how to reach your audience effectively.

5. Evaluate Relationship Dynamics

• What to Do: Analyze which clients or roles prefer working with you and why. Look for patterns in communication style, preferences, or feedback.
• Why It Matters: Understanding these dynamics helps you tailor your sales and marketing approaches to strengthen relationships.

6. Align Sales & Marketing Feedback

• What to Do: Gather insights from your sales team about customer objections, preferences, and buying triggers. Match these with marketing data to fill in any gaps.
• Why It Matters: Collaboration ensures a seamless experience for prospects and increases conversion opportunities.

Conclusion: If you’re ready to refine your marketing and connect with the right audience, don’t wait. Download our Target Audience Worksheet and start crafting a precise description of your ideal buyer.

Stay Connected: Subscribe to the B2B Marketing Excellence Podcast so you never miss an episode packed with actionable strategies. And, for more marketing insights, head over to the World Innovators YouTube channel—your resource for building stronger connections and driving real results.

Timestamps-

00:00 Introduction: Do I Want to Buy a Jet?

01:09 Common Email Marketing Mistakes

01:56 Step 1: Clean Up Your Database

03:10 Step 2: Analyze Your Database

03:59 Step 3: Identify Common Demographics

04:38 Step 4: Understand Behavioral Insights

06:10 Step 5: Evaluate Relationship Dynamics

08:28 Step 6: Align Sales and Marketing

10:10 Conclusion and Final Tips

#targetaudience #emailmarketing #b2bdirectmarketing #emaillists 

Title:  Don’t Start Your Business Without These Marketing Tips

In this episode, we learned from Aaron Montgomery, co-founder of Our Success Group, about how collaboration between different owners can help business owners save time and money by avoiding things that did not work.

Some of the topics discussed:

1) The importance of knowing your Mission, your Why, and your Goal, and how they can move your business needle.

2) Why you need to be brave and specialize.

3) There are tons of new technologies and trends - how to decide what you need.

If you’ve just started a business, or you are a small business owner, this episode is a must.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn:

• How to communicate the plan effectively and ensure that everyone understands their role.
• The importance of building a strong implementation team with the necessary resources and skills.
• The value of establishing clear goals and metrics to track progress and measure success.
• The role of fostering a culture of accountability and encouraging open communication.
• The significance of continuously monitoring and adapting to stay on track.

If you’re a B2B marketing professional, don't miss this must-listen episode. 

Book mentioned:  The 4 Disciplines of Execution: Achieving Your Wildly Important Goals - by Chris McChesney, Sean Covey, Jim Huling
https://www.amazon.com/Disciplines-Execution-Expanded-Achieving-Important/dp/198215697X/

If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at dpeterson@worldinnovators.com

Subscribe now and join the conversation!

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If you need help with your industrial marketing, please contact:
Donna Peterson, CEO, World Innovators Email: dpeterson@worldinnovators.com

In this episode, Donna Peterson interviewed Janet Granger, founder of Marketing Career Mentor & author of OK Boomer.

We discussed why people buy. Did you know there is a proven connection between emotion, neuroscience, and B2B buying? While many insist they make choices only on facts and data, final decisions are always emotionally based.

We also spoke about how relationship building should be the main objective for all B2B brands. In order to do that, your marketing teams need to have a clear strategy. To make sure you are working in the right direction, everyone in the company must know the company’s Mission Statement, and make sure their strategies are aligned. This gives you the guardrails to stay on the right course to reach your target audience and obtain your goals.

We also covered:

1) Do businesses buy based on emotion or just consumers?

2) What do you see as the biggest marketing challenges in both the B2C and B2B companies?

3) How the Marketing Career Mentor platform creates a collaborative environment where individuals in marketing can share ideas, tactics, and trends. 

4) The biggest marketing trends in 2022

Gone are the day of sending out broad marketing promotions that promote your product. To stay ahead of your competition, you have to be thinking about your target audience and how the product benefits them. Then make sure your promotion is delivered in a way they will resonate with.

For more information about how to find quality marketing data to reach your ideal client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

When I think back to 1981, I remember my mom proudly typing away on her Olivetti word processor—the cutting-edge technology of the time. It wasn’t just a machine; it was a symbol of progress. Over the years, I’ve seen firsthand how technology can transform the way we work—if we’re willing to embrace it.

In this episode of the B2B Marketing Excellence Podcast, I talk about why companies need to evolve with new technology, especially as we head into 2025. Change can feel overwhelming, but it also opens doors to incredible opportunities.

Today, I’ll walk you through three simple, actionable steps to start using AI in your marketing—without feeling like you’re drowning in jargon or complexity:

1. Set Measurable Goals and Get to Know Your Audience Better
   I’ll show you how AI can help you uncover what your audience truly cares about and create strategies that connect with them on a deeper level.
2. Work Smarter with AI-Powered Team Tools
   Imagine freeing up hours of your team’s time by automating repetitive tasks so they can focus on the creative, human side of marketing.
3. Create Personalized Content That Builds Trust
   AI isn’t just about data—it’s about using that data to deliver content that solves problems, speaks to your audience, and builds real relationships.

This episode is packed with relatable examples, practical tips, and encouragement to help you and your team embrace AI as a tool—not a threat. Let’s face it, the world of marketing is evolving, and we need to evolve with it.

Timestamps:

• 00:00 My Mom and the Olivetti: A Look Back at Technology
• 01:53 Why Companies Can’t Afford to Ignore AI
• 03:03 Three Steps to Get Started with AI
• 05:18 Step 1: Set Goals and Know Your Audience
• 10:13 Step 2: Align Your Team with AI Tools
• 13:06 Step 3: Deliver Tailored Content That Resonates
• 16:17 Wrap-Up and Words of Encouragement

Subscribe and Share:
🔔If you’re feeling stuck or unsure about where to start with AI, you’re not alone. Let’s chat about how World Innovators can help you take that first step toward creating smarter, more meaningful marketing strategies.

So grab a cup of tea, hit play, and let’s explore how AI can help your company grow in a way that feels human, authentic, and achievable. I hope this episode Inspires Success.

• Connect on LinkedIn: Donna Peterson
• Explore marketing strategies: World Innovators

We all want to grow our audience and customer database, but we must concentrate on quality!  How can we do this?

During the next two episodes, Vesna Moore explains how Annex Business Media has grown its database to 1.4 million subscribers across 60 brands. Last year alone, Annex grew its email subscriber base by 30%, which is an amazing growth rate. This show has suggestions that every company can implement today!

Here are the questions we discussed over the course of two episodes – 

• You manage 750,000 active subscribers & over 700,000 e-newsletter subscribers over 30 industries. How have you leveraged marketing research, profiling, and segmentation to implement successful campaigns? 
• As the CASL Compliance Officer can you explain how compliance measures impact audience growth and engagement?
• Annex offers a range of different marketing options. In your experience, why is it essential for companies to use industry-specific sources and self-reported data that adhere to compliance guidelines? 
• At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Can you tell us about this package and how it can help companies create a cohesive strategy that builds relationships based on trust?

These episodes will teach you how to balance compliance, technology, and audience development to help your company grow.

Learn more about our guest today - 

Vesna Moore is a highly accomplished professional serving as the Director of Audience Development at Annex Business Media. With an impressive track record, Vesna oversees a robust audience database that spans across 60 brands, catering to over 30 industries and 300 business sectors. Her expertise lies in leveraging proprietary market research, advanced profiling/segmentation techniques, and cutting-edge technology to drive audience growth and engagement.

https://www.linkedin.com/in/vesna-moore/

Subscribe to this podcast, so you know when the next episode is available. 

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

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In this episode of the B2B Marketing Excellence Podcast, Donna and Tiago Ferreira, founder of Podsqueeze, discuss the role of podcasting in fostering relationships that instill trust. Tiago, host of the Wannabe Entrepreneur podcast, shares how podcasting has been a learning tool and a way to connect with admired entrepreneurs. Additionally, they explore the use of AI tools like PodSqueeze for content creation, which Tiago co-founded to assist podcasters with show notes and repurposing content. The conversation touches on the challenges of measuring the direct impact of podcasting on business growth but highlights its value in branding and relationship building.

Potential for podcasts to help businesses connect with their audience and build trust.

• Use of AI tools like PodSqueeze to generate content for podcasts.
• Discussion on the frequency of podcast episodes and the importance of consistency.
• Importance of podcasting as a tool for branding, marketing, and self-development.
• The role of podcasting in creating an intimate and personal connection with the audience.

Podcasting is a great way for listeners to get to know you and your brand. People like to work with people like themselves and with a podcast they will find a common bond. This is priceless.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Tiago Ferreira is the founder and host of the podcast Wannabe Entrepreneur and co-founder of Podsqueeze. For the past few years, he has been immersed in his own ventures, pushing the boundaries of what's possible. Podsqueeze is an incredible app that is making waves as it helps people transform their podcasts into captivating show notes using the power of AI and other text-based technologies. The growth has been phenomenal, and Tiago is absolutely buzzing with excitement about the project. With the app's tremendous growth, Tiago couldn't be more excited about the possibilities it holds.

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode of the B2B Marketing Excellence Podcast, Donna Peterson, CEO of World Innovators, highlights why in-person meetings remain invaluable in today’s fast-paced, digital-first world. Donna shares how face-to-face interactions help industrial brands build trust, foster meaningful relationships, and stand out from the competition.

She also provides practical, step-by-step guidance for creating email sequences that not only lead to impactful in-person meetings but also position your brand as a trusted partner. From personalized thank-you emails to value-driven follow-ups, Donna explains how these strategies can nurture long-term client relationships and accelerate business growth.

Whether you’re looking to improve your email marketing, build stronger client relationships, or learn how to integrate traditional and digital marketing methods, this episode is packed with actionable tips that align with World Innovators' commitment to helping industrial brands succeed.

Tune in to learn how to use email marketing and follow-up strategies to build stronger connections and achieve your business goals faster!

Episode Breakdown:

• 00:00: Introduction to B2B Marketing Excellence and World Innovators’ philosophy.
• 01:02: Why in-person meetings matter for building trust and relationships.
• 06:01: How to craft effective, personalized email sequences that lead to meaningful connections.
• 09:44: Tips for building rapport and showcasing value during in-person meetings.
• 11:37: Post-meeting strategies: Thank-you emails and value-driven follow-ups to keep the conversation going.
• 14:51: Conclusion and actionable next steps.

Don’t miss this episode! If you want to create deeper client relationships and build a marketing strategy that combines tradition and innovation, this is a must-listen.

Please Like this episode and share this with your connections to promote quality marketing.

If you would like help with your in person meeting strategy contact me directly, dpeterson@worldinnovators.com.

Today I was delighted to be talking with Sue Bromwich who has been working in marketing for over 20 years. 

A self-described data junky, her passion for analytically based marketing ignited some years ago in the multi-faceted auctioneering sector – a sector she worked in for over a decade – when she led her first marketing team, directing the online promotion, buyer research, and strategic selling of assets in the early ’00s. Her creativity, ingenuity, and application of data-driven marketing achieved significant results in only a short time, affirming her confidence in the method and prompting Susan to establish her own business based on the very same principles: a marketing consultancy that today counts an extensive client portfolio spanning several business verticals.

Here are some of the topics we discussed - 

• Importance of building relationships
• What is the #1 marketing question?
• How to get quality LinkedIn connections
• What is the biggest marketing challenge?
• Why marketing of industrial auctions has changed
• Correlations between fitness and marketing

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson interviews Laurie Hachmeister, VP Corp Mktg at Marketing & Technology Group on the important balance between lead generation and branding. The discussion emphasizes how branding serves as a solid foundation for long-term business growth and successes, while lead generation drives immediate results. They cover various facets of marketing, including industry insights, building relationships, trust, and the role of AI tools. The talk encourages marketers to adopt a strategy that incorporates consistency and quality over mere volume, and to educate audiences before selling to them. The episode concludes with insights on the importance of authenticity, efficient marketing strategies, and the evolving marketing landscape.

Timestamps-

00:00 Lead Generation vs. Branding

01:21 Insights on Quality Marketing

03:10 The Importance of Branding in Building Trust

08:01 Educate, Don't Just Sell: Insight Selling

08:49 Sales and Marketing: A Symbiotic Relationship

17:48 The Value of Quality Leads Over Quantity

22:36 Leveraging AI Tools in B2B Marketing

26:11 Conclusion: Authenticity and Relationship Building

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

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Today I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help you connect to the right audience with messaging they will resonate with. You will save time getting on a direct path to achieving your goals.

Here are the topics we will discuss:

• Learn why knowing just the basic demographics of your prospects is not enough for effective marketing.
• See how mapping your customer journey can identify touchpoints, gaps, opportunities, and ways to improve the customer experience.
• Understand why your marketing must be centered around building relationships and that can only be done with personalized messages that instill trust.
• The only way to create personalized messages is if you get very granular in knowing and understanding your audience.

If you need help mapping your customer’s journey, please do not hesitate to contact me at dpeterson@worldinnovators.com. As the CEO of World Innovators, I’ve helped over 200 organizations dive deep into knowing their audience and sending them messages they resonate with.

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In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Matthew McClosky discuss the adoption and practical use of AI tools like chatGPT in sales and marketing. Matthew shares his experiences with incorporating chatGPT into his sales process for prospecting and creating personalized outreach stories.

00:04:17 - Personalization in Sales Emails - Matthew emphasizes the importance of personalizing sales messages and shares his approach to using ChatGPT for creating engaging email content.

00:06:54 - Sharing Conversations with Colleagues - Matthew discusses the benefit of sharing ChatGPT conversations with colleagues and building on successful interactions.

00:09:14 - Understanding and Personalizing Responses - Matthew and Donna discuss the need for understanding and personalizing ChatGPT responses for effective communication.

00:14:12 - Getting Started with ChatGPT - Matthew provides three key steps for getting started with ChatGPT: signing up, understanding the environment, and practicing with prompting.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Matthew McClosky, Sales Executive & Early Adopter of Technology "ChatGPT"
I am a persistent and hardworking professional with a passion for sales. My strength lies in my ability to adopt and apply new technologies, including but not limited to CRM Systems and Generative Pre-trained Transformers like ChatGPT, allowing me to excel in an ever-changing B2B Sales environment.

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https://www.worldinnovators.com/b2bmarketingexcellence

In this two-part podcast, Donna Peterson and her guest Doug Glenn, Publisher of Heat Treat Today, talk about various marketing mistakes their companies made and what they learned from them. They then outline marketing tactics you should implement to be more effective. 

They also discuss marketing philosophies that will help you build a relationship with your prospects that will instill trust, including:

• Stop talking about yourself and talk about your customer’s needs and challenges.
• You cannot help everyone - Specializing is scary but can be more profitable while you offer a better service.
• There is so much more to marketing that cannot be reported by the number of leads or the ROI
• Everyone is different and likes to consume different types of content
• Don’t rush to get marketing materials out if you do not have a cohesive plan in place.

Running a business can be exciting and exhausting at the same time. If you implement some of these basic marketing tactics, it will help you be a bit more relaxed so you can set up a strategy that will help your company grow year after year.

In this podcast episode, I interviewed Tony Napoleone, VP of Client Services at Omeda. We spoke about his work experience with BPA and Bobit Publishing, and how those jobs gave him an advantage when talking to B2B publishers about the Omeda platform.

Topics discussed include:

• Challenges and opportunities of marketing technology
• Biggest challenge for B2B Publishers
• Importance of Quality over Quantity of subscribers for consistent growth.
• Why you must have a strategy that is cohesive across very targeted channels that only industry specific publishers can offer.

Tony emphasized the need to leverage existing resources and engage with the audience already present on a publisher's website. We also discussed re-engagement strategies, the significance of privacy and trust, and the future of audience growth and engagement in the media industry.

Overall, Tony is optimistic about the industry's future and stressed the importance of strategy and consistency in marketing efforts to build relationships that instill trust.

Tony’s Bio: 

As Omeda's VP of Client Experience - I oversee the Client Success, Marketing, and Client Support teams – so my team’s jobs are to drive client happiness, retention, and engagement across our suite of products and services. We do this by proactively partnering closely with our clients in a high-touch, enterprise-level relationship centered around helping drive audience growth, engagement, and revenue.

Previous to Omeda, I spent ten years at a B2B media company where I ran the audience development, email marketing, and data teams. As an audience growth and engagement marketing expert, I served as the senior strategic leader of user lifecycle management including new subscriber/user acquisition, retention, and engagement with the goal of increasing the overall audience for all products.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

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Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high demand for pharmaceutical machinery, as manufacturers hold onto older equipment longer and look for used machinery as a first option. 

In this episode, Adam Covitt, Federal Equipment Company, tells us what to look for when considering purchasing used equipment to fill the demand for pharmaceutical equipment.

Here are a few key factors to consider:

• Equipment condition: It's important to thoroughly inspect the equipment and ensure it is in good working condition before making a purchase. 
• Equipment history: Research the equipment's history to understand its previous usage and maintenance. This information can help you determine if the equipment has been well-maintained and if it has any known issues.
• Equipment compatibility: Make sure that the equipment you are purchasing is compatible with your existing equipment and processes. This will help ensure smooth integration and reduce downtime during the installation process.
• Equipment age: Consider the age of the equipment and how it may affect its performance and longevity. Older equipment may require more maintenance and may be less energy efficient.
• Equipment certification: Check if the equipment is certified and compliant with relevant industry standards such as FDA and GMP. This will ensure the equipment meets the necessary safety, sanitation, and quality requirements.
• Equipment vendor: Consider the reputation and reliability of the vendor you are purchasing from. This will help ensure that you receive quality equipment and have a positive experience with the vendor.
• Equipment cost: Compare the cost of purchasing used equipment to the cost of purchasing new equipment to determine if it is a cost-effective option.

By considering these factors, you can make a more informed decision when purchasing used equipment for your pharmaceutical operations and ensure that the equipment you are buying will meet your needs and requirements. 

If you need assistance in doing thorough research of equipment to make sure it is the right fit for your facility, reach out to:

Adam Covitt, President, Federal Equipment Company Email:  Adam@fedequip.com

If you need help with your industrial marketing, please contact:

Donna Peterson, CEO, World Innovators Email: dpeterson@worldinnovators.com

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Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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In the second half of their conversation, Donna Peterson and her guest Doug Glenn, Publisher of Heat Treat Today, continue to discuss marketing tactics your company should implement to be more effective. 

They also discuss marketing philosophies that will help you build a relationship with your prospects that will instill trust, including:

• Stop talking about yourself and talk about your customer’s needs and challenges.
• You cannot help everyone - Specializing is scary but can be more profitable while you offer a better service.
• There is so much more to marketing that cannot be reported by the number of leads or the ROI
• Everyone is different and likes to consume different types of content
• Don’t rush to get marketing materials out if you do not have a cohesive plan in place.

Running a business can be exciting and exhausting at the same time. If you implement some of these basic marketing tactics, it will help you be a bit more relaxed so you can set up a strategy that will help your company grow year after year.

B2C brands are the only type of companies that can benefit from influencer marketing - Right?  My guest today will destroy that myth and tell you how B2B companies can use influencer marketing to attract your ideal customer.

Today I spoke with influencer marketing expert Niklas Hartmann, Managing Director of Reachon, who will point us in the right direction.

For years, Niklas has helped companies grow by using influencer marketing. This type of marketing allows prospects to hear from an independent third party what they think about an offering.

In the interview, we will discuss the following questions:

• For brands to succeed in the future, they must build relationships with prospects, customers, and employees. Can influencer marketing help B2B companies do that?
• What is the difference between a brand ambassador and an influencer?
• What are your 6 tips that every company can follow to utilize influencer marketing? 
• Is the way you use influencer marketing different for a B2B versus a B2C brand?
• Can all-size companies take advantage of influencer marketing?

Listen in to hear how influencer marketing is a great way to enhance your brand.

Here’s Niklas’ contact information:

Niklas Hartmann 
ReachOn GmbH
Stauffenbergstraße 18
61184 Karben
E-Mail:   info@reach-on.com
WEB:       https://reach-on.com 
Facebook: facebook.com/ReachOn2018

🔔 Subscribe here to stay current on World Innovators and B2B Marketing Trends to get the best results. https://www.youtube.com/c/WorldInnovators

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Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson and her AI assistant, Izzy, explore how personalized email marketing can transform the way businesses connect with their audience.

With inboxes more crowded than ever, generic emails simply don’t cut it anymore. Donna walks through why personalization is essential, sharing insights on how tailoring subject lines and messaging to address specific pain points can significantly increase engagement.

Through a live demonstration with Izzy, Donna showcases how AI, when used strategically, can help craft emails that resonate with CEOs, CFOs, and other decision-makers—but only with the right input and refinement. This episode provides practical steps to ensure AI-generated content aligns with your brand voice, style, and audience needs.

If you’re looking to improve the effectiveness of your email outreach and build stronger relationships with your prospects, this episode is for you!

Episode Breakdown:

00:00 – Introduction to the B2B Marketing Excellence & AI Podcast
00:31 – Why generic emails fail & the power of personalization
01:11 – How AI tools like ChatGPT can enhance email outreach
01:57 – Live Demo: From generic to audience-focused messaging
05:53 – Refining email content for CEOs, CFOs & key decision-makers
09:40 – Best practices for making AI-generated emails truly authentic
14:38 – Key takeaways & next steps for improving email engagement

🔔 Looking for more B2B marketing insights? Subscribe to the podcast and connect with Donna on LinkedIn!

True or False? When it comes to marketing, industrial brands only need to describe their products or service. They don’t have to think about building relationships.   

In this episode of the B2B Marketing Excellence Podcast, I spoke with Zahra Awan, Editor of Furnaces International and Aluminium International Today. She will tell us why building relationships is vital to the growth of industrial brands.

Zahra spoke about why people have to think about relationships differently. Then she gave us three ways industrial brands can use relationship building to increase customer loyalty.

These are the topics we discussed - 

1) Why do you think everyone is now talking about relationship building?

2) How can relationship building make an industrial brand stand out?

3) Does a specific niche publication like Furnaces International have to work on brand awareness? 

The information in this episode is only the tip of the iceberg. To learn more, get notifications on new episodes when they become available.

🔔 Subscribe here to stay current on World Innovators and B2B Marketing Trends to get the best results. https://www.youtube.com/c/WorldInnovators

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Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

In our fast-paced world, staying current and evolving in the field of marketing is crucial. Wintersteiger, a brand that recently celebrated its 70th anniversary, is a testament to this. The brand's survival and thriving success in our ever-changing economy is a testament to its ability to adapt and innovate.

In this episode, I had the pleasure of speaking with Tracy Beers, the Marketing Manager at Wintersteiger. Tracy's experience spans various industries, including skiing/snowboarding, agriculture, saws, and metalworking. During our conversation, we discussed:

The significance of brand recognition

• How sustainability and environment was at the core of their business long before everyone started talking about ESG.
• The rule of seven in omnichannel marketing
• The power of education and communication in marketing
• Social media marketing in different industries

This conversation with Tracy Beers had a lot of laughs while touching on some important marketing topics that can be used across all industrial industries. It highlighted the importance of staying current, evaluating marketing tools, understanding the power of education and communication, and preparing for future challenges and opportunities.

Guest Bio:
As the North American Marketing Manager for Wintersteiger (a world leader in the ski and snowboard industry, agricultural research, specialty saws, and metals) Tracy Beers leads and guides the marketing process and related marketing projects, including integrated cross-channel marketing initiatives for wholesale & direct-to-consumer campaigns, eCommerce, online advertising, digital marketing, social media, public relations, and tradeshow strategies. She works directly with the company’s Austrian marketing team to keep up to date with content, product info, and assets.

If you would like to continue this conversation, please feel free to contact me at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

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To learn more, subscribe and get notifications on new episodes when they become available.

Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

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https://www.worldinnovators.com/b2bmarketingexcellence

Since the pandemic started, several brands have had to pivot on how they do business.  Today, I spoke with Stephanie Gordon, the Market Outreach and Projects Manager of Harvard Law School Executive Education (HLSEE) on how they had to switch direction from in-person classes to virtual.

Learn how they got creative to ensure the experience offered the same value, and how quality brands like HLSEE use quality sources to educate and promote their programs.

I also asked her:

• When COVID first started, what did HLSEE do with its programs?
• How did HLSEE use video to show registrants the experience they would receive?
• I believe that marketing needs to concentrate on building relationships. How does HLSEE build relationships with prospects so they can decide to register for one of the programs?
• One of the biggest complaints I hear from people who attend conferences or take classes is that they never implement what they learn.  What does HLSEE do to make sure attendees utilize what they have learned? 
• What do you do to energize yourself, and do you feel it parlays into your success at Harvard?

In recent years, the life science and pharmaceutical industries have experienced unprecedented growth. As this momentum continues, it is critical for companies in Pharma and Life Science sectors to effectively engage with their target audience, demonstrating empathy and understanding of their unique circumstances. By fostering trust-based relationships, these companies can ensure long-term success. Scott Vail from MJH Life Sciences, my guest today, will share valuable insights on how organizations can strategically position themselves to achieve their goals and make a positive impact in the industry.

• How can Pharma/Life science companies ensure that their marketing efforts are reaching a qualified, response-driven audience, and why is this so important in this particular industry?
• With so many different marketing channels how do Pharma/Life Science companies decide which channels to optimize with consistent messaging?
• The media landscape is constantly evolving, particularly in the digital space, How can Pharma/Life Science companies adapt to these changes, and what strategies are proving to be most effective for reaching and engaging with their target audience?
• Despite the popularity of digital marketing, print is still a relevant channel for pharmaceutical and life science offers. Why is this the case, and how can companies effectively leverage print in their overall marketing mix?

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

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Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa. 

In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing. 

Some of the topics discussed:   

• How BioProcess International has been able to grow over the last 20 years
• The importance of identifying the source of a list 
• Paid subscription vs. controlled circulation
• How to get granular with your selects to reach your specific audience

Have a question about your specific market? Email dpeterson@worldinnovators.com for expert advice.

Don't miss out, subscribe now and be the first to know when new episodes are available. 

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During my interview with Doug Glenn, Publisher of Heat Treat Today, I learned how this industry-specific magazine kept its brand top of mind and attracted new subscribers. They emphasized quality over quantity.

When you are doing marketing to specific industry markets you have to make sure you know and understand your ideal customer. 

• Industrial publications must offer value.
• How Heat Treat Today keeps its subscribers engaged with its content.
• Industrial markets are seeing an increase in direct mail, print publications.
• Audience development is the largest challenge for this industry-specific publication.

For more information about how to reach the right people at the right time with the right information, contact me at 860-210-8088 or inquiry@worldinnovators.com.

Visit our website at https://www.worldinnovators.com

Episode Summary

In this episode of the B2B Marketing Excellence Podcast, we’re diving into the critical choice every marketer faces: Should you take the elevator or the stairs? In other words, are you leveraging the power of industry-specific email lists, or are you wasting time with generic ones that don’t deliver? Just like taking the elevator gets you to the right floor faster, using lists from reputable industry publications can help you reach your ideal audience more efficiently and effectively.

Join us as we explore why industry-specific publications are a goldmine for targeted marketing campaigns and how they can boost your email ROI. You’ll also get actionable steps to research and select the best publication lists for your business.

What You’ll Learn in This Episode

- Why industry-specific publications provide higher ROI and credibility.
- The five-step process for finding the *right* publication lists:
  1. Research: Using tradeshows, conferences, and tools like ChatGPT.
  2. Evaluate Circulation: Ensuring the audience aligns with your industry, job titles, and geography.
  3. Analyze Topics: Understanding what’s top of mind for their readers.
  4. Talk to Publishers: Why open conversations can reveal honest insights.
  5. Enlist a List Broker: How professionals can save you time and ensure quality.
- The importance of aligning your email strategy with your target audience’s needs.

Why You Should Listen

Whether you’re a seasoned marketer or just starting to explore targeted email campaigns, this episode offers a roadmap for smarter, faster, and more effective marketing. Don’t waste time on the stairs—learn how to take the elevator to better results!

Resources & Links

- Learn more about sourcing quality email lists at www.worldinnovators.com
- Connect with us on LinkedIn for more actionable tips
- Have a question about industry publications? Email us at info@worldinnovators.com

Enjoyed this episode? 🔔Subscribe to the B2B Marketing Excellence Podcast and leave a review to let us know how we’re helping you elevate your marketing game. Share this episode with colleagues who could benefit from smarter email list strategies!

#B2BMarketing #EmailMarketing #IndustrySpecificLists #MarketingTips #TargetedMarketing #MarketingROI #ListBroker #EmailCampaigns #MarketingStrategies #WorldInnovators

There are 9932 marketing technology (martech) options currently available - one thousand more than last year. Marketing is changing at warp speed. No wonder it’s hard for companies to make the best decisions on what to use. 

Today on the B2B Marketing Excellence Podcast, my guest is Dan Radu, President of Macro. Dan is going to tell us how companies can choose what to use and to make sure they utilize them fully. He equates shopping for technology to be similar to buying a car. 

During this interview, we discussed the following questions – 

• How can businesses strike the right balance between using automation to save time and avoiding becoming overly reliant on technology?
• In what ways can companies measure the ROI of their martech investments, and what strategies can they use to maximize the value they get from these tools?
• Why do companies invest in martech that is often underutilized or not used correctly, and what can be done to prevent this from happening?
• What are some common pitfalls that companies encounter when implementing martech, and how can these be avoided?
• This week at the IAB Newfronts Conference – Scott Brinker was quoted saying “AI as your co-pilot is real and it’s going to change the relationship between buyers and sellers because buyers will have AI too.” Do you have any suggestions on how companies can decide which AI tool is best to use with their existing martech stack?

After you listen to this interview, you will be able to put together a checklist to make sure you choose the right technology for your specific type of company and that it offers the features you need and will use.

If you have any questions or would like additional information, please feel free to contact:

Donna Peterson, CEO, World Innovators
Email: dpeterson@worldinnovators.com     
Phone:860-210-8088
42-year-old, Family owned B2B Digital Marketing Agency working with industrial brands all over the world and is a HubSpot Agency Partner.

Dan Radu, President, Macro
Email: dan@macromator.com
Macro is a global B2B marketing and technology agency partner. We specialize in HubSpot, Adobe, and Salesforce marketing solutions. Global marketing teams come to Macro to be a natural extension of their team. 
www.Macromator.com

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In this podcast episode, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. They discussed the importance of print in marketing strategies, particularly in the B2B world. The conversation continued on to cover - 

• The need for a balance between print and digital channels to effectively reach buyers. 
• Emphasizing that print gives a company validity and trust, with a longer-lasting impact compared to digital efforts. 
• The importance of understanding the buyer's journey and tailoring marketing tactics accordingly. 

The conversation shifted to the value of industry-specific publications and the need to adapt marketing strategies based on results. They concluded by emphasizing the importance of being a trusted ally for customers and providing quality content.

To learn more about our guest today – 

Kathi Gilleland is a marketing communications expert with nearly 25 years of experience developing and implementing B2B marketing strategies delivering increased revenue and market penetration. Her expertise lies in many areas of marketing including brand development, digital and traditional campaign management and analytics, CRM software administration, marketing automation, web development, SEM/SEO, blogging, social media marketing, design and production of collateral materials, trade show and event management, advertising, public relations, and product management.

After she spent 18 years leading the marketing efforts of three major manufacturers in the food processing and packaging equipment space, she joined Sosland Publishing in 2022. Her experience as a buyer of media and a thorough understanding of digital marketing products from two of Sosland Publishing’s major brands – MEAT+POULTRY and Pet Food Processing – made her a good fit to serve in her current capacity as senior director of marketing and promotions. She enjoys working closely with the publishers and sales team to consult with marketers in the same positions she fulfilled in her past roles while applying her solid understanding of their biggest marketing challenges.

https://www.linkedin.com/in/kathi-gilleland-marketing-executive/

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

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https://www.worldinnovators.com/b2bmarketingexcellence

The Crucial Role of Branding in Building Trust and Longevity for Legacy Brands

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Tamara Loring, the brand ideologist for The Entrepreneur Source. They debunk the myth that legacy brands don't need to focus on branding and explore how maintaining a strong 'why' can keep a brand relevant and trusted. Loring shares insights from her experience, emphasizing the need for organizations to communicate their brand story consistently and evolve with changing technologies to avoid obsolescence. The conversation underscores the significance of internal and external stakeholder alignment and the impact of branding on long-term business success.

Timestamps-

00:00 Introduction: Branding vs. Lead Generation

00:34 Meet the Host and Guest

01:18 The Importance of Branding

02:57 Legacy Brands and the Risk of Obsolescence

04:47 Adapting to Change: Technology and Branding

07:04 The Role of Brand Ideology

08:56 Consistency and Repetition in Branding

13:50 Coaching and Finding Your Why

25:19 Conclusion and Final Thoughts

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

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In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson introduces her AI assistant, Izzy, powered by ChatGPT. Together, they explore how AI tools can enhance B2B marketing by improving efficiency, streamlining content creation, and personalizing marketing strategies for industrial brands.

Key Takeaways for Business Leaders:

• Boost Productivity: AI-powered assistants automate routine tasks, allowing marketing teams to focus on high-value strategic work.
• Enhance Personalization: AI enables tailored marketing messages that resonate with target audiences, improving engagement and conversions.
• Improve Content Consistency: Maintain a strong and cohesive brand voice across multiple platforms while efficiently repurposing content.
• Optimize Lead Nurturing: AI-driven insights help companies better understand their audience, refine messaging, and accelerate the sales process.
• Stay Competitive: Businesses that integrate AI into their marketing strategies gain a significant advantage in efficiency, targeting, and impact.

At B2B Marketing Excellence & AI, the focus is on helping companies succeed by providing practical insights and actionable strategies. This episode isn’t about selling AI—it’s about demystifying it and showing how it can be a valuable tool for marketing teams looking to grow.

Episode Timestamps

• 00:33 - Meet Izzy: The AI Assistant and Its Role in Marketing
• 01:29 - How AI Enhances Content Creation and Thought Leadership
• 02:23 - AI vs. Traditional Search Methods: Smarter Research & Insights
• 03:11 - Using AI for Hyper-Personalized Marketing Campaigns
• 04:50 - Optimizing Lead Nurturing and Customer Journeys with AI
• 05:31 - Repurposing & Transforming Content Across Platforms
• 08:37 - AI Trends & Best Practices in Industrial Marketing
• 09:03 - Automating Routine Tasks to Improve Efficiency
• 10:41 - Evaluating Business Growth Strategies Using AI
• 15:57 - The Future of AI in Sales & Marketing

Next Episode Preview: Donna will break down AI-powered email marketing strategies that drive higher engagement and stronger connections with prospects.

Listen Now to Learn How AI Can Elevate Your Marketing Strategy.

The topic of podcasting seems to come up in every marketing meeting, networking event, or webinar I am on.  To answer some of the questions I had, as well as those of others, I thought it best to talk with our podcast producer - Merrill Loechner from Smith Douglass Associates.  Merrill has a wealth of information about podcasting and, with her years working in the Biotech space, she understands the industrial market. If you have additional questions, please feel free to contact me. I will get you all the answers you need to make the right decision for your brand.

1) Is the B2B Market too saturated for another podcast?

2) What can a podcast do for a B2B brand?

3) Should I monetize my B2B podcast?

4) Should I start my own B2B podcast or be a guest on other people’s podcasts?

For more information about how to reach the right people at the right time with the right information, contact me at 860-210-8088 or inquiry@worldinnovators.com.

Visit our website at https://www.worldinnovators.com

“If people like you they will listen to you, but if they trust you, they’ll do business with you.”
Quote by Zig Ziglar

In order to grow their businesses, companies need to be thinking about the kind of relationship building that instills trust.

Podcasting has become another way to create those relationships. When you watch or listen to a podcast, you almost feel as though you are there having the conversation, asking the questions, and getting to know someone on a personal level. Podcasts not only show the personal side of a business but build relationships with the guests and the listeners. 

Today I had a fantastic conversation with Casey Cheshire, Founder & Chief Evangelist at Ringmaster Conversational Marketing

During this conversation with Casey, we discussed: 

• How the role of B2B Marketing is evolving to drive business growth and how you can adapt this in your own marketing strategy. 
• The key strategies that are most effective in building lasting relationships and instilling trust with B2B customers.
• How producing a company podcast can help marketing initiatives.
• Casey shares an example of a successful initiative he’s executed that significantly contributed to a business’s growth and how the role of relationship building played a role in its success.
• The trends and shifts anticipated in the B2B landscape and ways businesses should adapt by building trust with their customers.

Casey’s insights on the benefits of company podcasts will help pinpoint ways to establish better communication with potential customers that will lead to lasting relationships.

Learn more about our guest today - 

Marketing Strategist and Entrepreneur, Casey has a passion for B2B podcasts.

Previously, he founded and led the #1 Salesforce Partner for Salesforce Pardot professional services, Cheshire Impact. Founding the company in 2010, Casey’s passion for designing custom solutions for B2B businesses to succeed with Cheshire Impact’s Revenue Optimization Model™, has grown to helping over 2,600 clients.

Driven to share his expertise with fellow B2B marketers, Casey is the author of Bookauthority rated, Top 100 Best B2B Marketing Books of All Time, "Marketing Automation Unleashed," and has shared his craft with thousands of marketers at conferences across several continents. His energetic, fun, and upbeat personality is contagious as he Hosts top rated B2B marketing podcast, The Hard Corps Marketing Show.

A leader in the Trailblazer Community, Casey was named a Salesforce 2020-2021 Marketing Champion, has spoken at several community conferences, including Dreamforce, and is an avid supporter of his fellow Salesforce Military members.

When not smashing marketing myths on his podcast or launching B2B podcasts, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.

Website:  https://www.ringmaster.com

LinkedIn: https://www.linkedin.com/in/caseycheshire/

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Nick Martin, founder of Wine Owners. They discuss Martin's experiences at Reed Publishing and Acxiom, and how these influenced his decision to start Wine Owners. The conversation revolves around the importance of value creation, leveraging data, and the transition from print to digital. They also touch on the challenges of the wine market, the power of collaboration, and the importance of building strong business relationships.

Martin emphasizes the significance of knowing your company's identity and delivering consistent value to customers.

• Importance of value creation in growing a business
• Nick Martin's background in B2B space and experiences at Reed Publishing and Acxiom
• Transitioning from print to digital and leveraging data in the digital world
• Designing Wine Owners' platform based on multichannel marketing and end-to-end solutions
• Challenges and trends in the wine market, including regulatory issues and scarcity-led markets
• Differences in the wine market between the US and other countries
• Importance of industry-specific technology solutions and collaboration in tight-knit markets
• Power of collaboration and building strong relationships in business
• Leveraging technology while prioritizing fundamental qualities and execution
• Human component and strong relationships driving growth and success in business

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Guest Bio:

Nick Martin, Founder, Wine Owners

CEO and Founder of Wine Owners - Software as a service (SaaS) business platform for the independent and fine wine sector, specialized in inventory management that’s trusted by wine businesses in Europe, USA, and Asia.

• Organize and improve your business processes
• Deliver operational excellence
• Connect with sources of supply and channels to market
• Grow your business

Manages $2 billion of inventory, 400,000 wine references, LWIN, associated product information, and 90 million wine prices annually.

We provide solutions for:

• Independent wine retailers/ ecommerce
• Wholesalers and wine trading businesses
• Warehouses
• Private members clubs and Ontrade
• Family offices/ UHNW management

================================== 

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To learn more, subscribe and get notifications on new episodes when they become available.

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https://www.worldinnovators.com/b2bmarketingexcellence

A company's most valuable asset is its House/Customer List.

In Part 2 of this interview, Lisa Pistilli, VP Business Development at Lester Inc. and President of the MCMA, gave some great suggestions on keeping your file clean, updated, and growing.

Here are the topics we discussed:

• What is the average decay %?
• Importance to promote only to individuals who are engaged.
• How to get unengaged to be engaged?
• Good House files with all the fields will help you create a responsive multi-channel campaign.
• Data file is more important than the number of advertisers you have.
• Calling your house list and asking questions can give you Free Focus Groups. This information can help with creating content they will resonate with.

Your audience is the core of everything you do.

If you have a clear picture of your audience, you can offer them content that has value to which they will respond.

Listen in so you can steadily grow your house file with quality data.

For more information about how to find quality marketing data to reach your ideal client, contact me at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Reference:

MCMA:  Media & Content Marketing Association - www.the-mcma.org

Lisa Pistilli - Email:lpistilli@lesterusa.com

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson delves into the fundamentals of ChatGPT and its practical applications for B2B brands. Donna explains what ChatGPT is, how it evolved from its initial launch in 2022 to the more advanced ChatGPT-4 Turbo, and emphasizes its critical role in optimizing various business tasks such as research, content creation, customer support, and email campaigns. She provides actionable advice on how B2B companies can integrate and utilize ChatGPT effectively, including practical tips on getting started, best practices, and how to personalize the AI's output to reflect a unique brand voice. Stay tuned to learn how this AI tool can save your business time, reduce costs, and help build deeper relationships with clients and prospects.

Timestamps-

00:00 Introduction to Chat GPT

01:14 Understanding Chat GPT

02:48 Evolution of Chat GPT

05:25 Why Chat GPT is Essential for B2B Brands

06:44 Practical Applications of Chat GPT

12:37 Getting Started with Chat GPT

13:35 Best Practices for Using Chat GPT

16:26 Staying Updated with AI Tools

17:44 Conclusion and Recap

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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Every company has to put guidelines in place to make sure they are handling the data they have in-house correctly.  They also need to make sure the data is cleaned and updated so the marketing and sales teams can use it in the most appropriate way to attract appropriate leads that will turn into repeat customers. 

Kim Palmbush, an expert in the Data Governance space, can give companies some great ideas on how to get started.  Here are some of the questions we discussed.

• Why is it important for companies to make sure their in-house databases are cleaned, updated, and compliant?
• I constantly have clients telling me they got a list and can they add it to their own database? What do they have to do first before they put those records in their database?
• Data Governance is a collection of processes, roles, policies, standards, and metrics that ensure the effective and efficient use of information.  That all sounds quite overwhelming. Do you have some steps a company can take to get started? 

For more information about how to find quality marketing data to reach your ideal client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

In this episode of B2B Marketing Excellence in AI, Donna Peterson, CEO of World Innovators, explores a challenge that every B2B marketer faces—how to effectively reach decision-makers in a way that is efficient, accurate, and fosters real business relationships.

For years, marketers have relied on traditional methods like searching LinkedIn, scanning company websites, and manually compiling lists. These approaches are not only time-consuming but often yield outdated or incomplete information, leading to frustration and missed opportunities.

Donna introduces Seamless AI, a tool that helps companies streamline their prospecting efforts, improve the quality of their outreach, and create genuine connections with the right people. By integrating with CRM platforms like HubSpot and Salesforce, Seamless AI enables marketers to execute multi-channel campaigns with confidence and a personalized approach that builds trust.

Key Insights from This Episode:

• The importance of precision in targeting decision-makers
• How to use AI to save time and eliminate guesswork in lead generation
• Strategies for multi-channel engagement, including LinkedIn outreach, email follow-ups, and postal marketing
• How Seamless AI integrates with CRM systems to create a seamless sales and marketing workflow
• The role of authenticity in marketing—why building relationships matters more than ever
• Real-world examples of companies that have successfully improved their marketing efficiency with AI

Episode Breakdown:
00:23 – The Challenge: Reaching Decision-Makers Efficiently
02:17 – The Power of Seamless AI in Lead Generation
03:01 – How AI Improves Accuracy and Saves Time
05:12 – Implementing a Multi-Channel Approach for Higher Engagement
10:36 – CRM Integration: Ensuring a Smooth Workflow for Sales and Marketing

Donna has spent over 40 years helping companies find quality sources, build meaningful relationships, and implement marketing strategies that deliver results. Her goal is to provide businesses with insights that help them grow in a way that is strategic, ethical, and effective.

This episode is a must-listen for marketing and sales leaders who want to work smarter, not harder. Instead of chasing lists and hoping for responses, learn how to connect with decision-makers in a way that is efficient, thoughtful, and impactful.

If you would like to discuss your specific audience with Donna, please feel free to email her: dpeterson@worldinnovators.com

🔔 Subscribe to the B2B Marketing Excellence & AI podcast so you do not miss an Episode.

In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa. 

Amy shared some great ideas on how to make a marketing campaign more responsive and how to nurture prospects into becoming customers.

• The Old is New Again - Incorporate Traditional Marketing
• Branding vs. Lead Generation
• Frequency Blasts 
• Digital Advertisement placed in front of the same recipients as the Email

Informa is a multinational publishing, business intelligence, and exhibition group with offices in over 45 countries, in a variety of industries. 

In the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and advertising to save costs. This is very interesting because, as we all know, CFOs are usually very interested in reducing expenses to make a more attractive bottom line. 

Instead of cutting your budgets, look for channels that can give you the reporting and analysis you need to ensure that your marketing dollars give you the best ROI.

Like most CFOs, Ken talked about leads and the importance of getting good leads, but Donna had to push him on his views about brand awareness. Ken swallowed deeply and then jumped in to confirm that branding is essential to complement all their marketing efforts.

We spoke about the importance of showing the prospects that it is the right place for them because it offers the value they need to grow as a company. We covered the importance of web reporting showing traffic, engagement, and performance metrics which can help advertisers make the right decision for their advertising budgets.

Cutting Tool Engineering is seeing an increase in social media engagement, so the conversation went into videos and how to leverage their content.

Marketing is constantly evolving, and as a reputable brand, you have to talk directly to your prospects with content they find valuable.

Listen in to see how this publisher offers their subscribers and advertisers the information they need to succeed.

If you have any questions about Cutting Tools Engineering, please contact:  Ken Spaeth at kspaeth@ctemedia.com

If you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at dpeterson@worldinnovators.

================================== 

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This podcast episode is part one of a two-part series. In this part, we’ll be concentrating on B2B Marketing Strategy.

We have chosen several clips from previous episodes of the World Innovators Podcast that cover the best marketing strategies for your B2B business. Listen as we speak with industry leaders about the top B2B marketing trends you need to enhance your brand and to facilitate trust.

Industry: 

Barbara Falk, PubWorx: Building relationships and communities that offer value.

Sue Bromwich, Simply Smarter Marketing: There is a big emphasis on self-education and self-help, so companies need to send out educational pieces of content, not just sales promotions. Through education, relationships can form.

Goals:

Andrew Ewer, CFO, Terrapinn Conference: Pinpoint your specific target audience and send them messages that resonate with your market to get quality leads.

Doug Glenn, Publisher, Heat Treat Today: Deliver good content – Find It, Filter It, Format It – offer value to your prospects.

Liane Caruso, Franchise CMO: With the marketplace so full, how does your brand stand out? With a strong to build relationships.

Joanne Persico, One Count: Have all your data in one place so you know exactly who is interacting with your brand and what they are most interested in.   

Tactics:

Cindy Cardinal, CC Communications: Using and nurturing your house file is the best way to get valuable information and to retain and increase business.

Amy Miller, Informa: Incorporating some direct mail to complement your digital initiatives can help you achieve your specific marketing goals.

Scott Adams, Angel Business Communications: More revenue is currently being allocated to traditional media.

Tina Silver, Le Mas Candille: Using video helps a company showcase their brand, helping a prospect become a customer.

Stephanie Gordon, Harvard Law School Executive Education: How can offering virtual events grow your business?

Merrill Loechner, Smith Douglass Associates – Podcasts are a great way for companies to show themselves as a thought leader in their industries.   

Lu Rahman and Sarah Orme, Drug Discovery World – Multichannel approaches help create a cohesive strategy to reinforce your message.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes that while traditional marketing strategies often fail, integrating AI tools can transform marketing efforts. Donna covers various AI tools like ChatGPT, Descript, and Canva, highlighting their benefits in audience research, content creation, and engagement. She also offers practical advice on setting objectives, managing multiple touchpoints, and ensuring data privacy. The episode aims to help marketers transition from broad, generic promotions to tailored, relationship-focused strategies.

They touch on-

• How AI tools can transform B2B marketing by building relationships
• Customer-centric messaging
• Know the audience through research and personalized messaging
• Building and maintaining long-term business relationships
• Challenges marketers face, such as lack of time and managing multiple touchpoints
• Introduction to various AI tools like ChatGPT for research and content personalization
• Best practices for using AI tools, including setting objectives and ensuring the content reflects the brand's voice 
• Utilizing tools like Descript for video editing and Canva for graphic creation and engaging content
• Warnings about the use of AI tools regarding proprietary information and data privacy

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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Links to platforms mentioned-

• ChatGPT
• Descript
• Canva

In this podcast episode, I interviewed Brad Kuvin, the Editorial Director for Precision Metalforming Association and Metalforming Magazine. We discussed the challenges of growing membership and engaging subscribers in the manufacturing industry. Brad highlighted the importance of retention and engagement, as well as the value of in-person events for networking.

We also talked about the various content delivery mechanisms used by Metalforming Magazine, including live events like "Metal Forming Live." We touched on the importance of giving a voice to technicians and operators on the shop floor, and attracting younger talent through the use of cutting-edge technologies.

If you would like to continue this conversation, please feel free to contact me at dpeterson@worldinnovators.com.

For more information about Brad connect with him on Linkedin https://www.linkedin.com/in/brad-kuvin

Join me at Industry 4.0 Experience for Metal Formers and Fabricators 
October 3-4, 2023 | Nashville, TN where I will be talking about:
EMPOWERING MANUFACTURERS WITH AI & CHATGPT
Register Here: https://www.pma.org/iot/register

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

For the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to find balance and mindfulness in life. 

Giving is a major component of mindfulness. Individuals that have a good sense of awareness and gratitude are usually very charitable with their time and money. Helping and giving to causes that are meaningful is a big component to having inner peace.

In this episode, Donna Peterson interviewed Sandra Bravo, Senior Lecturer at Babson College and Founder of the 440K Project.

Here are the questions to be discussed:

• How do you keep a balance between your professional and personal life?
• What is the best advice you could offer women about finding the balance?
• You recently founded 440K. What is 440K? Why did you start it? Why are there 440,000 children in Foster Care?
• What do you feel is the best way for women to find a cause that is meaningful to them?

For more information about how to find quality marketing data to reach your ideal client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Join Donna Peterson on the B2B Marketing Excellence Podcast as she explores the art of building high-quality email lists for effective marketing. Learn the significance of segmentation, compliance with regulations, and keeping your data fresh. Discover strategic tips like partnering with niche publications, leveraging industry conferences, and using reliable third-party providers to create targeted and compliant email lists. Understand the importance of list hygiene and aligning your sales and marketing teams to drive better engagement and higher conversion rates for premium offers. 

Timestamps-

00:00 Introduction to B2B Marketing Excellence Podcast

01:48 The Importance of Quality Email Lists

03:50 Segmentation and Compliance in Email Marketing

05:39 Ensuring Fresh and Engaged Email Lists

07:32 Strategies for Finding Quality Email Lists

08:45 Leveraging Conferences for Targeted Email Lists

10:54 Leveraging LinkedIn for Audience Building

11:44 The Importance of In-House Email Lists

11:55 Gaining Click-Through Information

13:04 Email Marketing Best Practices

15:12 Pitfalls of Cheap Email Lists

15:47 Ensuring List Hygiene

17:25 Aligning Sales and Marketing Teams

18:23 Final Recap and Call to Action

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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Do you resist change, even though you know it’s necessary for growth? You’re not alone. This episode is for anyone ready to turn resistance into results.

In this episode, Donna Peterson shares her personal story as she prepares to navigate a year of profound change following the recent passing of her mother and business partner. With a year of unknowns ahead, Donna explores how to embrace this transition and turn it into a positive, transformative experience. Drawing on this deeply personal journey, she reflects on the parallels between adapting to change in life and evolving within the dynamic world of B2B marketing.

In today’s fast-paced business environment, staying the same is no longer an option. Donna explains how marketers can adapt and thrive in a changing world with practical, actionable strategies. You’ll learn how to navigate resistance, embrace new tools, and stay ahead of the curve—without feeling overwhelmed.

Whether you’re grappling with new technologies or rethinking your marketing strategy, this episode offers the inspiration and guidance you need to move forward confidently.

Why You Should Listen:

• Gain clarity on why resistance to change could be holding you and your team back.
• Learn the four steps to embracing change: reflect, educate, start small, and trust the process.
• Hear Donna’s personal story of resilience and how it inspired her to rethink marketing strategies for long-term growth.
• Discover how to enhance your brand recognition with quality marketing tactics that evolve with your audience's needs.

Episode Highlights:

• [0:00] Introduction and Personal Reflection: Donna shares how her year of personal change shaped her views on marketing.
• [0:53] Marketing in a Changing World: Why staying the same isn’t an option in today’s landscape.
• [1:45] Embracing Change in Marketing: The importance of adaptability and innovation.
• [3:28] Steps to Embrace Change: Donna’s actionable framework to help you adapt.
• [5:25] Educating Yourself and Starting Small: How to implement change without overwhelming your team.
• [9:48] Trusting the Process: The value of patience and consistency in navigating change.
• [12:15] Conclusion and Looking Ahead: A message of optimism and a call to action for listeners.

Take the Next Step:

Change can be challenging, but it’s also the key to growth. Ask yourself:
What’s one small change I can make today to improve my marketing efforts?

Donna encourages you to share your reflections and progress:

• Connect on LinkedIn: Donna Peterson
• Explore marketing strategies: World Innovators

Powerful Quote from the Episode:

“In marketing, staying the same is falling behind. It’s time to adapt, evolve, and thrive.”

Subscribe and Share:

🔔 If this episode resonated with you, subscribe to the B2B Marketing Excellence Podcast and leave a review. Share it with colleagues or friends who might need that extra nudge to embrace change in their personal or professional lives.

Let’s embrace change together—one step at a time.

A company's most valuable asset is its House/Customer List.

In this interview, Lisa Pistilli, VP Business Development at Lester Inc. and President of the MCMA, gave some great suggestions on keeping your file clean, updated, and growing.

Here are the topics we discussed:

• What is the average decay %?
• Importance to promote only to individuals who are engaged.
• How to get unengaged to be engaged?
• Good House files with all the fields will help you create a responsive multi-channel campaign.
• Data file is more important than the number of advertisers you have.
• Calling your house list and asking questions can give you Free Focus Groups. This information can help with creating content they will resonate with.

Your audience is the core of everything you do.

If you have a clear picture of your audience, you can offer them content that has value to which they will respond.

Listen in so you can steadily grow your house file with quality data.

For more information about how to find quality marketing data to reach your ideal client, contact me at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Reference:

MCMA:  Media & Content Marketing Association - www.the-mcma.org

Lisa Pistilli - Email:lpistilli@lesterusa.com

For the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to be more mindful and fully present in their careers by understanding their Why and determining their intentions each day.

In this episode, Donna Peterson interviewed Pam Wilhelm, a Compliance Operations Manager, at Boehringer Ingelheim Pharmaceuticals.

Here are the questions to be discussed

• Why is it so crucial for women in the corporate world to hone in on their awareness skills and be present in what they are doing?
• You have a stressful position; how were you able to break it down to find your Why?
• What advice would you give women in the corporate world? 
• What do you do outside of work that helps relieve stress and gets you feeling more grounded? 

For more information about how to find quality marketing data to reach your ideal client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

This morning I was very intrigued to be sitting down (or standing up), with Liane Caruso, a Franchise Marketing Consultant, about the franchise space. I have done a little work in the franchise space, but Liane really went into details about this industry. It is a great industry for people who want to make a change in their life and own their own business. Basically, these people are ready to control their own destiny! Listen in because this was a fun interview. 

• Intricacies of the franchise Industry 
• Biggest trends for franchise marketing in 2021 
• The importance of giving and educating
• Different ways to get energized

In this episode of the B2B Marketing Excellence Podcast, Donna spoke with Erik Qualman, a digital leader with Equalman Studios and a bestselling author. They had a wide-ranging discussion on the key aspects of digital leadership and innovation, emphasizing the importance of asking good questions, understanding customer needs, and providing excellent customer service.

Erik introduced the acronym STAMP, representing the five habits of successful digital leaders: Simple, True, Action, Map, and People. They also discussed the importance of transparency, owning up to mistakes, and focusing on what's not going to change rather than constantly chasing the next big thing. The conversation highlighted the need for a balance between digital and physical components in business.

Here are just some of the topics discussed:

• Importance of asking good questions in cultivating relationships with the audience.
• Avoiding self-promotion and focusing on addressing customer challenges.
• Importance of transparency in the digital world.
• Focusing on what's not going to change in digital leadership and innovation.
• Identifying and developing one's true superpower.
• Standing out in a noisy market by focusing on what works.

Donna highly recommends that all business leaders should read Erik’s book, “Digital Leader: 5 Simple Keys to Success and Influence”.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Erik Qualman

5x Bestselling Author and Motivational Speaker, Erik Qualman, has performed in 55 countries and reached over 50 million people. Qualman was voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. For availability: 617-620-3843 or eq@equalman.com

His work has been used by the National Guard to NBCUniversal to NASA.

His animation studio Equalman Studios has produced work for Disney, Raytheon, Mondelez International, Takeda, Chase, Verisign, Hearts on Fire, and many other brands.

https://www.linkedin.com/in/qualman/

================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode of the Industrial B2B Marketing Excellence Podcast, Donna Peterson explores the concept of the ripple effect and its vital importance for industrial brands. Discover four actionable steps to create a meaningful impact with your messaging and stand out in a crowded marketplace. Learn how purposeful messaging, limiting channels, consistency, and segmentation can help your brand build trust and achieve long-term success. Tune in to learn how to inspire success in yourself and those around you with insightful tips and tactics tailored for industrial marketing.

Timestamps-

00:00 Introduction to the Ripple Effect

01:00 The Importance of Ripple Effect in Industrial Branding

01:20 Standing Out in a Busy Marketplace

01:41 Four Actionable Steps to Make Your Brand Stand Out

06:07 The Power of Purposeful Messaging

09:06 Limiting Your Channels for Maximum Impact

10:48 Consistency is Key

13:16 Effective Segmentation Strategies

14:49 Conclusion and Final Thoughts

16:34 Subscribe and Stay Updated

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B2B marketing in the manufacturing sector. They highlight the importance of aligning LinkedIn content with a company's vision and values, the benefits of personal and company pages, and the need for flexibility in content planning. The conversation also covers the role of employee engagement on LinkedIn and the platform's value for networking and industry engagement.  

They touch on-

• Challenges faced by manufacturers with lean marketing teams
• Strategic use of LinkedIn for marketing
• Leveraging LinkedIn for sharing informative content
• Importance of consistency in posting and use of scheduling tools
• Benefits of company and individual LinkedIn pages
• Importance of flexibility in content planning
• Significance of employee engagement on LinkedIn
• Importance of personalized and authentic communication on LinkedIn
• Evolving role of LinkedIn beyond job searching

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

Guest Bio: As the Marketing & Community Relations Manager at TuscoMFG, Kait creates and administers effective marketing campaigns that generate leads and drive sales for the company. She has an MBA in Marketing and over 10 years of experience in marketing communications, content creation, and social media management. Her primary duties entail creating and administering nurture email campaigns, content creation for website and social media, and assisting the sales team with qualifying leads and prospective clients. Additionally, she coordinates with outside agencies for outbound lead generation and market penetration campaigns. 

Linkedin: https://www.linkedin.com/in/kaitgw/

____________________________________________________________________________________________________

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I believe that relationship building is the new marketing. Brands must build a relationship that instills trust so that a prospect will become a lead.

Once you have a quality lead it is time for sales to continue building the relationship.  You will not deepen a relationship by sending out general sales messages that are more concerned about quantity over quality.

In this episode, I had the opportunity to talk with Dan Englander, CEO & Founder of Sales Schema.

During our conversation we discussed:

1) Why do salespeople need to rethink what they are doing in order to stand out from the noise?

2) How do you find the right balance between personalization and scale in sales?

3) What is the best strategy for going outside of referrals and personal networks to find new business?

And then at the end, we heard exciting news about a NEW book Dan has coming out:  Relationship Sales at Scale.

Can’t wait?  Lucky for you here is a sneak peek - https://www.salesschema.com/a-sneak-peek-at-relationship-sales-at-scale-the-book/

I cannot stress it enough - brands must STOP drowning their prospects with broad general marketing and sales messages.

If you have any other questions about relationship building or for more information about how to find quality marketing data to reach your ideal niche client, contact me, Donna Peterson, at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Join Donna Peterson on the B2B Marketing Excellence and AI Podcast as she explores the impactful uses of AI with early adopter Matthew McClosky. Matthew delves into his journey from using ChatGPT to creating custom GPTs, specifically designed to improve sales and marketing tasks. Learn how to streamline email responses, automate prospecting, and get faster, more personalized customer interactions. Discover actionable steps to implement these tools and significantly optimize your business processes. Tune in for an enlightening conversation filled with practical AI insights that you can start applying today.

Timeline-

- 02:44 Creating Custom GPTs

- 06:21 Utilizing GPTs for Sales and Marketing

- 10:32 Sharing and Collaborating with GPTs

- 16:08 Future of AI in Business

More information on Matthew McClosky – Connect with him on LinkedIn

Or view his Sales Director GPT

🔔Please subscribe to the B2B Marketing Excellence & AI podcast. Share with friends so we can Inspire Success!

• YouTube
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• GPT

Did you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years? 

McKinsey & Company has reported that the US manufacturing sector could boost the GDP by $275 - $460 billion while adding up to 1.5 million jobs. And as manufacturing is rising, the metalworking industry is also going to increase.   

In this episode, Alan Berg, Founder & President of TechGen Media Group. will give us a better understanding of the metalworking space and how different marketing initiatives can help manufacturers, industrial auctions and technology companies grow in the future

Here are some of the topics we discussed:

1. How unique content and growing subscribers organically will result in better ROI for advertisers.
2. Understanding how self-reported data is more effective than any extensive compiled database.
3. The biggest challenge in the metalworking space and how companies can fill the gap with the products and services they offer.
4. How a cohesive marketing campaign to your niche audience will help you gain more interest and buyers.

Understanding the growth of your target industry and utilizing quality industry-specific sources will help improve your marketing results.

If you have any questions or would like more information about this topic, please feel free to contact us directly - 

Alan Berg - aberg@techgenmedia.com

Donna Peterson - dpeterson@worldinnovators.com / Cell: 203-219-9603

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To keep in the loop, subscribe and get notifications on new episodes when they become available.

================================== 

Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/

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In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Simone Bonino from Altair about strategies to grow industrial brands. They discuss the importance of understanding the market, knowing product USPs, and maintaining focus in go-to-market plans. Simone emphasizes the need for intuitive software solutions, addressing labor challenges, and the transition to smart factories. They also touch on the significance of branding and education in marketing. Simone shares insights on content creation, advocating for solution explainers using CGI or infographics to convey complex technical concepts effectively.

During this podcast we touched on- 

• Developing and delivering a global go-to-market plan for manufacturing solutions
• Differentiating Altair's manufacturing solutions in a competitive market
• Effective content creation and multimedia strategies
• Collaborative approaches for global marketing activities
• Knowing the market and understanding customer pains
• Identifying solutions' unique selling points and addressing customer pains
• Focusing on specific target personas and detailed strategy execution
• Differentiating Altair's manufacturing solutions in a competitive market
• Leveraging technology to address talent challenges and digital transformation
• Educating the next generation of engineers and building relationships through education

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

Guest Bio: Simone has over 30 years of experience in the PLM and manufacturing industry. As VP, Business Development, Manufacturing Solutions at Altair, he is responsible for developing, delivering, and supporting global go-to-market strategies for Altair's manufacturing solutions. He focuses on identifying scalable and proven solutions to replicate success across direct and indirect channels. 

____________________________________________________________________________________________________

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Welcome to the B2B Marketing Excellence Podcast, hosted by Donna Peterson, CEO of World Innovators. In this episode, Donna interviews Andrew Ewer, CFO of Terrapinn, a globally recognized organization specializing in organizing and facilitating B2B conferences, exhibitions, training events, and publications all over the world.

During the interview, Andrew shares valuable insights, including:

• The biggest challenge he has seen in helping business managers grow their businesses profitably.
• The second most significant goal for profitable business growth, beyond increasing sales.
• Strategies Terrapinn has implemented to address the challenges of getting people to attend in-person events, given the current trend of encouraging virtual attendees to return to in-person events.
• How Terrapinn has successfully distinguished its offerings in the face of an explosion of events being offered in-person, virtually, and in hybrid formats.

Listen to Donna and Andrew to gain valuable insights into the B2B events industry and learn how Terrapinn has been able to stand out from its competition. 

If you have any questions, please feel free to reach out to me, Donna Peterson, at dpeterson@worldinnovators.com.

================================== 

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================================== 

Subscribe now and join the conversation!

Welcome to the World Innovators Podcast!

In this first episode, I spoke about why I decided it was time to start the podcast. 

I have had so many great conversations with marketing executives, industry-specific publishers, and other business owners, I thought it was time to share the knowledge.

I have three general questions I will ask each interviewee, so I thought the best way to start was to interview myself.   

This podcast will bring my two passions together - fitness and marketing.  They have so many similar characteristics it just made sense to connect them. To get results in both your marketing and your fitness programs, you must have consistency and target specific areas in order to reach your goals.

Join me on this podcast journey that I hope will energize you, while making you passionate about marketing.   

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultancy delve into the critical aspects of marketing and planning successful business events. They tackle the importance of budgeting, understanding audience demand, and the rise of niche-specific events and executive retreats. With the event landscape evolving, they emphasize the need for companies to adapt by offering targeted experiences that provide educational content and networking opportunities. kristi also shared her expertise on the ideal marketing timelines for various types of events, from large trade shows to intimate customer-targeted gatherings, and the shift in webinar promotions. The discussion highlighted the importance of aligning marketing messages with potential attendees' interests to capture their attention effectively. For businesses seeking to enhance their event strategies, this episode offers valuable guidance and actionable insights.

• Relevance of trade shows in the current marketing landscape
• Value of in-person events in the digital age
• Importance of first-party data and audience growth strategies
• Significance of creating valuable and educational content
• Benefits of in-person events compared to virtual events
• Trend of upper management and entire teams attending trade shows
• Anticipating and preparing for organizing an in-person event
• Trend of smaller, niche-specific events
• Rise of executive retreats and specialized workshops
• Marketing and planning timelines for business events

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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Guest Bio: Kristi Dougherty is a Media & Event Consultant and Industry Speaker, focused on magazine brand & revenue management; event launches and management: strategy, operations, marketing, and agendas; general marketing strategy and execution, revenue growth across channels and corporate level leadership.

Linkedin: www.linkedin.com/in/kristidougherty

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Today I had the pleasure of talking with Sharyn Combs, Founder of Knowledge or Nonsense, and Speaker/Instructor at UCDI Leadership Training. She is also a CRCST certified sterile processing technician.

Our conversation started with understanding the sterilization process when it comes to surgical tools and equipment, and all the steps that have to take place to ensure everything is completely clean. 

Then we dove into leadership and how companies can inspire their employees to do great things. When an individual feels fulfilled at work, it’s been proven that they will be happier and more productive.

Here are some topics we discussed: 

• What changed in the Sterile Processing industry when Covid hit? (I think you will be surprised by her answer!)
• Relationship building is the new marketing. If leaders want their employees to build relationships with prospects and customers, they must first build relationships with their employees. Have you seen Leaders change how they interact with their employees?
• When I talk with different companies, I always hear about a battle between departments. First, how do you get the various department leaders to work together? Then how do they encourage their staff to understand and work with other departments?
• I advocate for professionals to get a mentor or a coach to inspire them to implement steps to achieve professional and personal goals. Have you seen companies add this as a benefit for working for their company?

Listen to the full episode to hear why leaders need a strong WHY for their team. Your team must believe in your WHY - which will give them the purpose of their job and the knowledge that they are making a difference.

Click this link to download the WHY worksheet to help discover your company’s WHY - https://www.worldinnovators.com/marketing-list_guide_download-0-1

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Please hit subscribe so you will be informed as soon as a new episode is posted.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Stacy Gaines, Business Development Manager at Texture Publishing, explore marketing strategies for pharmaceutical manufacturers. They emphasize the significance of building trust, setting realistic timelines, and understanding the sales cycle. Stacy shares her four tried-and-true strategies, highlighting the importance of asking questions and maintaining relationships. They discuss the value of in-person meetings and the need to be strategic and persistent in pursuing partnerships. Stacy also advises making it easy for clients to buy and being honest about onboarding times. The conversation covers the nuances of relationship building and the importance of knowing when to refer business elsewhere to maintain trust.

• Importance of building relationships in marketing for pharmaceutical manufacturers
• Segmenting files for effective marketing strategies
• Prioritizing metrics for evaluating campaign success
• Strategies for building trust and relationships with clients
• Realistic timeline for building trust and closing deals
• Importance of multiple touch points in the sales cycle
• Strategic approach to lead generation and differentiation from competitors
• Importance of in-person meetings and face-to-face interactions
• Persistence and finding new ways to reach potential clients
• Making it easy for clients to buy from you and setting realistic expectations

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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Guest Bio: Stacy Gaines is a Senior Business Development Manager focused on sales operations and marketing with deep experience in the technology, entertainment and service industries. She is a hands-on leader and mentor who builds high performance teams to assist with new account development, strategic partnerships, advertising, P&L mgmt, print media.

____________________________________________________________________________________________________

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Which category are you in?

A) You are so worried about your data that you are paralyzed and don't do anything.

or   

B) You feel you are invincible and have nothing to worry about.

Both scenarios are bad for brands that want to grow into the future.

Today, I spoke with Pauline Murphy from 1 Stop Data. We spoke about the importance of having and using only clean, compliant data. This push must come from the board level. Therefore, train and assign specific team members in data protection and security (GDPR, PECR).

Start with an Information audit:

• What data do you hold?
• Where do you keep the data?
• What do you do with the data?

Then do a Data Protection Impact Assessment, which is very important to manage your company's data protection risk. If you do not do an assessment, you will find yourself all over the place. 

Key Elements to consider:

• Data Security
• Data Accuracy
• SARS
• Audit Trail
• DPO Officer
• Legal Basis

Ensuring everyone in the data chain is compliant

Analyzing your in-house data is a great way to pinpoint your ideal customers, so you must ensure the information you review is current, updated, and compliant.

If you would like the Data Protection and Key Element Reference Links, please send an email to Pauline or Donna.:

Donna Peterson: dpeterson@worldinnovators.com

Pauline Murphy: pmurphy@osd.global

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Hit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Usman Sheikh discuss the importance of personalized messaging in sales and marketing.

They explore how AI technology, such as xiQ's platform, can help salespeople tailor their communication to individual preferences and styles, improving sales effectiveness.

They also discuss the significance of relationship building, the need for legacy brands to adapt to new business models, and the importance of education and thought leadership in B2B selling. The conversation also touches on the value of post-sales support and innovation in vendor selection.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Guest Bio:

Usman Sheikh, CEO, xiQ
Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. With the fusion of generative AI (x GPT), behavioral science, and a curated up to the minute business corpus, xiQ is revolutionizing the industry with its groundbreaking personality-driven sales approach.

As a futurist and design thinker, Usman's goal is to humanize B2B sales and marketing by harnessing the power of generative AI and psychology. Through xiQ, sellers gain the ability to understand the mindset of prospective buyers, facilitating hyper-personalized engagement throughout the sales cycle. Usman strongly believes in achieving excellence through disciplined and relentless execution.

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Today I had the privilege to sit down with bestselling author Sonya Shelton. Sonya wrote the book “You're an Executive, But Are You a Leader?” and is the CEO of Executive Leadership Consulting. Before starting her own business in 2007 she was the Head of Internal Communications for the Walt Disney Company. 

In our discussion, we talked about the way leaders lead has changed.  If leaders want to be effective, their approach has to change so their team feels valued and has clarity of their purpose.

Here are just a few of the topics we talked about:

1) What makes the difference between an executive and a leader?

2) Do you feel it is important for leaders to form relationships with their employees, vendors, and clients?

3) Knowing your WHY gives you the leverage to keep going when things get tough. How can a leader help the people around them discover their why?

4) Being in marketing, I am all too familiar with an industry that keeps on changing. How do organizations create a strong vision for the future during these times of fast-paced change?

Our conversation revealed a variety of different ideas and tips you can use to evolve as a leader that inspires success. 

Listen to the end for a Free offer.

If you would like to discuss how to get your team on a direct path to achieving your goals, please feel free to contact me, Donna Peterson: 
Email: dpeterson@worldinnovators.com 
Web: www.worldinnovators.com

and 

If you have any questions for Sonya:
Mobile Number: 818-749-1840
Email: sonya@executiveleader.com
LinkedIn - www.linkedin.com/in/ceosonyashelton

Special Gift URL: "How To Create Your Winning Dream Team" Masterclass. redthreadleadership.com

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Today, I had the pleasure of talking with Eric Weiler, President of New Mill Capital. Eric was able to shed light on the industrial auction process and how food and beverage companies can take advantage of the benefits. Here are the topics we discussed:

1)    Why should companies consider used equipment vs new

2)    What does the current supply chain look like and how has that affected the used marketplace

3)    What should people expect when buying at auction

4)    When should companies sell their used equipment

5)    Why did you decide to specialize in the food and beverage industry

Right now, is the perfect time to utilize the auction setting to buy equipment, get into your facility quickly and at a discount. 

Also, if you have surplus assets, you should sell them now so you can get top dollar and create an additional revenue stream for your company.

All food and beverage manufacturers should be looking into auctions.

For more information about how to find quality marketing data to reach your ideal client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Last week I was doing research in the pharmaceutical and biotechnology space and came across these two statistics that blew me out of the water: 

1)   Global Market Insights reports that the global biotechnology market size is projected to surpass USD $775 billion by 2025.

2)   Global Newswire reports that the global pharmaceutical manufacturing market is to grow from USD $357 billion to $1173 billion by 2030.

This expected growth will increase the demand for various biotechnology & pharmaceutical manufacturing products. Companies working in this Bio/Pharm space have to find quality Direct Marketing options that can reach their target audience by Title, Industry, Interest, Technologies Used, etc…

This is why I asked my guest Amy Miller to come back on The World Innovators Podcast to specifically talk about the Bio/Pharma area. Here are some of the topics we discussed:

• The importance of reaching a specific audience that would be interested in the product or service being promoted.  For example - reaching people involved in Gene Regulation Therapy, Clinical Trials, Assay, etc.…
• Direct marketing is a great way to get your message in front of the right people interested in buying.
• Set up your marketing strategy so that you concentrate on building partnerships/relationships and the sales will come.
• How to protect your company from being blacklisted and your company's online promotions from being shut down.

In the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmental, social, and governance) initiatives. 

Industrial auctions can help manufacturing companies with these issues, allowing them to plan for future growth.

I have been helping industrial auction companies with their marketing for over 20 years, but I can always learn something new. To be a great marketer, you must dive into the specific industry to learn and understand as much as possible.

During this episode of the B2B Marketing Excellence Podcast, I interviewed John Magnuson, President of Integra Asset Solutions.

Listen in to learn:

• What are the benefits of selling equipment in an auction?
• How easy it is to buy equipment at an auction
• How to calculate the cost savings of purchasing equipment at auction
• Understand how industrial auctions can help with your ESG initiatives
• Why relationship building is even essential in such an industrial space

I do these interviews to show you how to begin researching your specific customer space, allowing you to do quality specialized marketing campaigns that increase your ROI. 

Be authentic with your messaging and show your customers how much you care. If you form a relationship that instills trust, you will develop a loyal group of customers, and your company will thrive.

For more information about how to find quality marketing data to reach your ideal niche client, contact me, Donna Peterson, at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Hit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.

In this episode, I had the opportunity to talk with Kate DiLeo, a Brand Architect with Kate DiLeo Branding. She has worked with over two hundred brands across twenty different verticals. Kate is going to shed light on how Industrial brands can make real connections with prospects and customers, keeping them coming back year after year.

1) How can industrial brands build the brand trifecta?

2) What is the path of least resistance to revenue?

3) How do you get buy-in from all your departments?

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Hit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.

Pricing power is a significant indicator of a company’s market position. Higher pricing power, maintained over a sustainable period, can often lead to increased profitability.

Warren Buffet once said “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”

This episode offers a deep dive into the importance of solid marketing strategies in contemporary business, emphasizing how integral it is for senior leadership to concentrate on building relationships that instills trust and cultivating brand loyalty. 

During this conversation with Chris Burggraeve, the Founder of Vicomte LLC, we will discuss the following:

• The importance of getting the CEO, Finance, and Marketing to work together for consistent business growth. 
• Pricing power.
• How to keep your brands fresh for the next generation.
• Fundamentals of marketing amid digital transformation.
• How to communicate the value of marketing.

Chris’s insights will help you set up solid marketing strategies that will have your company growing year after year.

Learn more about our guest today - 

Chris Burggraeve is an award-winning B2C and B2B brand builder. After a 23-year corporate career at Procter & Gamble, The Coca-Cola Company, and AB InBev (Global Chief Marketing Officer of the world’s biggest brewer), he now helps clients to (re)create brands with sustainable pricing power via Vicomte, his NYC based marketing strategy advisory organization.

Contact Chris at crb@vicomte.com, via WhatsApp at +1 646 853 3719, or via LinkedIn https://www.linkedin.com/in/chrisburggraeve/

Chris’s Books:

• MARKETING is FINANCE is BUSINESS: How CMO, CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age
• Marketing IS NOT a Black Hole

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

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https://www.worldinnovators.com/b2bmarketingexcellence

Today I spoke with Tina Silver, a digital & social media consultant. 

I had the great opportunity of getting specific details on how Tina helps reinforce the brands of her clients, such as the Le Mas Candille & Spa Candille a (5-star hotel with Michelin star restaurant based out of Mougins, France) and the Beckwith Health Club in the UK.

With her inbound marketing initiatives, Tina skillfully builds relationships with targeted leads, encouraging them on each step of the way to becoming customers. When Le Mas Candille temporarily closed due to the pandemic, she had to think of creative ways to keep the brand top of mind so that when things opened up again, people would be ready to start booking reservations. One of these ways has been the use of personalized videos.

In our conversation, we discussed:

• Importance of branding to build trust
• Posting videos that are entertaining vs. sales oriented
• Ease and efficiency of video as opposed to written content
• Letting your personality come out to show you truly care 
• How Covid pushed her Le Mas Candille posts to be more personal
• When it comes to posts, quality over quantity is important

Joanne Persico, President of OneCount talks about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing campaigns. With this knowledge, companies will be able to save time and money by only reaching the people who are most interested in what they have to offer. 

Here are few questions we discussed during the interview:

• Why is it essential for companies to stop keeping their data in separate silos and platforms?
• Marketing has changed, and companies need to enhance their brand, which will instill trust that builds relationships. How can knowing who is engaging with a brand, on what channel help develop the right marketing path for a company?
• Recently, I was talking to a client about offering ungated content. Do you feel there are benefits to providing ungated content?
• Last week, you mentioned you were talking with an association that did not separate its students from professional members. Why is segmentation so important?

For more information about how to reach the right people at the right time with the right information, contact me at 860-210-8088 or inquiry@worldinnovators.com.

Visit our website at https://www.worldinnovators.com

In this podcast episode, Haley Pesce from DealCloud joins the interviewer, her mother, to discuss the synergy between marketing and sales. They explore how these departments can collaborate to improve client relationships and drive business growth. Haley shares her approach to building trust with clients, including personalizing outreach with her headshot. The conversation touches on the importance of maintaining client relationships post-sale and the value of incorporating client feedback into product development. The episode wraps up with a mutual appreciation for the insights shared, highlighting the benefits for the podcast's audience.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio: Haley Pesce

I am an Associate Client Development Director at DealCloud, a leading provider of software solutions for the private capital markets. With over 3 years of experience in sales and marketing, I help drive expected value and growth out of target regions and segments across various sectors of private capital, such as private equity, investment banking, venture capital, and real estate.

My core competencies include identifying and qualifying prospects, developing and implementing targeted marketing campaigns, negotiating contracts, performing due diligence, cold-calling, and keeping up with market trends. My mission is to deliver exceptional service and value to our clients and prospects and to leverage my domain expertise in financial services and digital strategy.

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode, I am diving into the profound transformation underway in the marketing landscape, driven by the advancements in Artificial Intelligence. Join me on this journey as I explore how AI is reshaping marketing strategies, allowing businesses to streamline their processes and gain a competitive edge to stand out from their competition.

Here are some of the topics I will discuss:
* How B2B Marketing is Changing
* Why It's Time to Look Into AI Tools
* Discover AI Tools for Better Marketing and Timesaving

I hope this podcast encourages you to start reviewing different AI tools to help you optimize your marketing results and to save time. If you found these insights helpful and want to stay updated on future episodes, please hit subscribe below.

Thank you for listening, and we look forward to helping you build stronger business relationships.

If you would like to continue this conversation, please feel free to contact me at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

The Importance of Human Emotion in B2B Marketing

Episode Summary:
Did you know that 80 million people watch Hallmark Christmas movies each year? What makes these predictable stories so captivating? It's the emotional journey. In this episode, Donna shares how B2B marketers can take inspiration from these feel-good films to infuse emotion into their marketing campaigns.

Donna discusses why humanizing your marketing efforts is critical in today's competitive landscape and offers five actionable steps to help you create campaigns that resonate deeply with your audience. She emphasizes that emotion is not just for consumer brands—it’s a powerful tool for B2B marketers to stand out, build trust, and drive meaningful impact in the marketplace.

Key Takeaways:

• Why emotional resonance works, even in predictable stories.
• How to use storytelling to humanize B2B marketing campaigns.
• Five actionable steps to craft marketing messages that inspire and engage.
• Why now is the time for marketers to prove their value and create campaigns that drive real-world change.

Quote of the Episode:
"The conversation changes the world—just like GE's tagline, we have the power as marketers to make a difference not only in business but in the world."

Stay Connected:
Follow us for updates and new episodes every week with actionable steps to enhance your marketing efforts. Together, we can elevate the industry and drive change.

Have questions or need help? Reach out to Donna directly at dpeterson@worldinnovators.com.

Connect with Donna:

• LinkedIn: World Innovators
• Website: World Innovators

🔔 Don’t forget to subscribe to the B2B Marketing Excellence Podcast and share this episode with your colleagues who want to improve their email marketing strategies.

Today I had the pleasure of talking with Renee Johnson, founder of Third Coast Learning. We talked about several areas where businesses and individuals should consider making some changes. If employers and employees can share a common purpose, everyone will be happier. 

• During Covid, some company's personnel problems got amplified.
• You have to show everyone around you that you truly care.
• Without a defined direction, companies and individuals won’t know when goals are achieved.
• Mentors need to listen first to understand how they can help.
• Organizations need to look inward on how to get better.
• It’s so important for women to find their voice and speak up.
• Check with employees on a quarterly basis to see how they are.
• Use exit interviews to learn and give employees the option to come back.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Please hit subscribe so you will be informed as soon as a new episode is posted.

LinkedIn currently has over 774 million subscribers in over 55 million companies across 200 + countries.

To say that LinkedIn must be part of every B2B marketing campaign is an understatement. But I will caution you; You must do it correctly to be effective. 

In this episode, my guest is Lorraine Duncan, a B2B social media expert and Founder of Biz Gone Social. She and I will be discussing the following:

• How effective is LinkedIn in building B2B relationships?
• Companies Pages vs. Top Executive/Owner Pages – Which one to post to when the Individuals have more connections?
• What type of posts do you feel get the most engagement? Images, Video, Text short vs. long?

If you have any other questions about incorporating LinkedIn into your marketing mix, or for more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Welcome to B2B Marketing Excellence: A World Innovators Podcast. In this episode, we’re going back to marketing basics.

We’ll be discussing the importance of developing goals, having a mission, and knowing you're “why”.

Then we’ll dive into how to define the uniqueness of your company:

• How to focus on a specific niche audience
• Creating messaging that show you truly care and understand the prospect's situation - LEAD WITH YOUR HEART
• Why continuity is so important

Targeting specific audiences can be frightening, since you may be turning your back on others. But the rewards are undeniable. 

Are you brave enough to break from the norm and go down a different path?

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and marketing teams to achieve higher revenues, share effective sales techniques and strategies, and emphasize the significance of personal relationships and doing thorough research. Marc also highlights the impact of digitalization, AI tools, and the importance of maintaining trust and authenticity in sales. Tune in for valuable insights on improving your marketing and sales approach in today's competitive landscape.

Timestamps-

00:00 Introduction to Sales and Marketing Alignment

00:23 Meet Mark Decker: Director of Sales for North America

01:27 Effective Sales Techniques and Strategies

02:07 The Importance of Personal Relationships in Sales

03:55 The Role of Research and Cultural Understanding

06:38 The Power of Handwritten Notes

08:00 Leveraging Modern Technologies like ChatGPT

09:48 Balancing Modern and Traditional Approaches

11:21 The Salesperson as a Pioneer

12:44 Adapting to Customer Needs

13:43 Green Energy and Market Adaptation

15:10 Digitalization and Technological Advancements

18:29 Motivating and Educating the Sales Team

22:09 The Importance of Trust and Authenticity

23:28 Challenges and Responsibilities of a Sales Director

27:27 Conclusion and Final Thoughts

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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So excited about this episode of The World Innovators podcast!

In this episode, I had the great opportunity to talk to Barbara Falk, a marketing veteran who worked in both B2C and B2B. Since March, we have seen marketing take a massive leap into the future.

Here are some of the topics we discussed on what companies are doing to stay current - 

• Barriers have been broken-down between Business and Personal.
• Converting Live Events into Virtual Events or Webinars.
• Direct Mail is still very responsive.
• Importance of communities and being part of something.

Listen-in and Enjoy!

When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you’ll be on a direct path to success.

In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave Media publishes Maritime Reporter & Engineering News, Marine News, Marine Technology Reporter, and Maritime Logistics Professionals. 

We spoke about the importance of nurturing and deepening the relationship with your audience. Along the way, we talked about the following topics:

1. How Greg keeps the content fresh and engaging for 4 B2B trade publications, 10 websites, and a dozen e-newsletters
2. How to stand out from other publishers and online platforms
3. How the relationships you form should simulate a redwood forest 
4. How to stop and get to know people on a personal basis so your bonds will grow. 

With this information, you can implement small changes to help your business increase ROI and grow your sales.

If you have any questions or would like information, please feel free to contact either of us directly - 

Donna Peterson - dpeterson@worldinnovators.com / Cell: 203-219-9603

Greg Trauthwein - trauthwein@marinelink.com

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

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If you are a business owner or marketing director whose head is always spinning with ideas, this episode is for you.

Mitch Bettis, owner and president of Arkansas Business Publishing Group, has been in publishing and management for over 30 years. Today he is going to tell us how to get on a direct path to achieve success.

In this thought-provoking conversation, we discussed the following:

• Effective strategies that have been used to foster relationships, and why it is so important.
• How to continue to grow your audience with engaged individuals.
• The navigational power of knowing your WHY and making sure everyone on your team is aware of it.
• Backing the WHY up with WHAT - What we do, What we stand for, and What we aspire to become.

This conversation will help simplify all those ideas in your head and get you on the direct path to success.

If you have any questions, please feel free to reach out to me (Donna Peterson) directly:

Email: dpeterson@worldinnovators.com or Phone: 860-210-8088.

https://www.linkedin.com/in/donnaapeterson/

Mitch Bettis manages the daily operations of Arkansas Business Publishing Group which offers a diverse suite of digital sales and marketing options and produces more than 30 weekly, monthly, semiannual and annual titles. He is also responsible for the content, sales and user experience at some of the region's most visited websites including ArkansasBusiness.com, LittleRockFamily.com and LittleRockSoiree.com. He also owns and manages 360 West, a privately held regional publishing company that serves the western half of the Dallas/Fort Worth market. Product offerings include consumer magazines, digital marketing, events, targeted e-mail, direct mail, and custom publishing.

https://www.linkedin.com/in/mitchbettis/

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

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In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integrating ESG initiatives into business operations. Jackie underscores the critical role of top management support, setting clear ESG goals, and engaging employees through education and participation. She highlights examples of how ESG efforts have led to operational efficiencies, cost savings, and a smaller carbon footprint, such as upgrading to energy-efficient systems and optimizing delivery routes. Jackie's insights into driving change, balancing training approaches, and fostering a culture of sustainability provided listeners with actionable strategies for enhancing their own ESG programs. The episode serves as a valuable resource for businesses aiming to make a positive environmental impact while also reaping financial benefits.

They touch on-

• Importance of ESG initiatives for companies: tax incentives, reputation, brand loyalty, attracting talent, and appealing to investors
• Insights on ESG, emphasizing environmental, social, and governance considerations
• Importance of top management and board buy-in for successful ESG implementation
• Success stories of ESG initiatives leading to operational improvements and cost savings
• Emphasis on renewable energy sources and commitment to achieving 100% green kilowatt hours
• Approach to engaging employees in ESG initiatives, including employee resource group and webinars
• Initiatives and training programs for environmental sustainability and safety

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews AI and content generation expert Mitch Eisen. They discuss the importance of AI tools for businesses, the need for companies to evaluate their objectives before adopting AI, and the benefits and risks of using generative AI in content creation. Mitch emphasizes the potential of AI in refining ideas, generating new perspectives, and improving content quality. They also touch on the potential impact of AI on the workforce, the issue of bias in AI, and the role of social media and email in marketing strategies.

Areas we discussed:

• Importance of AI tools for businesses
• Evaluating business objectives before adopting AI tools
• AI as a foundational technology embedded in every aspect of business and society
• Comparing AI to other tools like marketing automation
• Challenges of personalizing content and predicting human intent
• Benefits and risks of using generative AI in content creation
• Maintaining control over content and aligning with brand voice
• Potential impact of AI on the workforce and the need for continuous learning
• Issue of bias in AI and the importance of human oversight
• Balancing AI-generated content with human creativity and expertise
• Standing out in a crowded market and capturing attention
• Tailoring content to resonate with different target audiences
• Role of social media and email in marketing strategies
• Importance of creating awareness and recognition through social media
• Creating valuable and impactful content
• Experimenting and thinking outside the box in the digital landscape

Start reviewing different AI tools now! Companies that sit on the sidelines and do not vet the best tools for their businesses will be left behind!

If you would like to continue the conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com

Guest Bio:

Mitch Eisen, Owner of Contentware
Mitch is one of two founding partners of Real Magnet, which they started in 2000 as an email service provider. Their platform has grown and evolved over the years. With email as their backbone, Real Magnet now includes everything from social publishing to marketing automation to event registration. Without a doubt their greatest asset is their talented, nimble, and uber-creative team.

Mitch is an entrepreneur who loves the challenges and nuances of bringing a great idea to fruition. On any given day you can find him in product development meetings, marketing strategy sessions, on the phone giving demos, or wandering the hallways pondering the next big thing.

On a daily basis, he is in charge of managing Real Magnet’s products from concept, to testing, to implementation. He loves the collaborative/creative process and finding efficient solutions to complex problems.

Mitch is also a frequent speaker on marketing automation, email marketing, deliverability strategies, the future of digital marketing, and other related topics.

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https://www.worldinnovators.com/b2bmarketingexcellence

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at Informa. They discuss the misconception that email marketing is no longer effective; emphasizing the importance of email marketing in reaching the right audience, the significance of personalized content and authentic brand communication. They share insights on best practices, like keeping emails concise, placing important links strategically, and leveraging new tools like AI wisely. The conversation underscores the value of industry-specific lists, maintaining integrity in email marketing, and complying with regulations to build long-term relationships with subscribers. 

They touch on-

• Email marketing advantages
• Email marketing measurable success- open rates, click to open rate, subject lines
• Industry lists and compliant email lists
• Brand authentication
• AI
• Personalized email content

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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In this episode of the World Innovators Podcast, Donna Peterson interviewed Ed Binsted, Editor and Publisher of International Bottler and Packer Magazine, and President of The British Bottlers’ Industry. Ed tells us what to expect of the Food & Beverage industry in 2022. 

Here are some of the topics discussed: 

• What do you think will be the biggest trend in the Food & Beverage Industry in 2022?
• What is the biggest marketing challenge Food & Beverage brands are up against?
• Why did you keep International Bottler & Packer as a print publication?
• As President of The British Bottlers’ Institute, how has your organization been able to help EU Drinks groups to organize their production in the UK both before and after Brexit?

Listen in to learn how to keep your brand ahead of your competition.

For more information about how to find quality marketing data to reach your ideal client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Everyone is talking about Apple’s new iOS15, the new Mail Privacy Protection option, and how it is going to affect open rates for email campaigns sent to Apple Mail users. Wanting to learn more, I thought Dennis Hecht, Chief Intelligence Officer, of Rooster Strategic Solutions, could give us some insight on the topic and how to proceed in the future.

Listen in to see how iOS15 and Mail Privacy Protection could be a good thing. It will push brands to concentrate on relationship building, and that will improve the response they receive from highly qualified marketing leads. 

Here are the questions we discussed:

• What is iOS15?
• Why are people saying it is the death of the open rate?
• Since companies will not have tracking that reports actual mail open results, will marketers turn to other channels?
• Can companies figure out their percentage of Apple Mail users, then calculate a more accurate open rate?
• With this change, what will be companies’ top priority for email marketing in the future?

On October 22 at 1:00pm EST, the MCMA (Media & Content Marketing Association) presents: Building the Foundation on Actionable Audiences w/panelists: Dennis Hecht, Donna Peterson and Kim Palmbush.

Click to for more information and to register - https://www.the-mcma.org/upcomingevents

Please join us!

For more information about how to find quality marketing data to reach your ideal client, contact me at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Welcome to this episode of our podcast, where we have a special guest Katie Paine, Sr. Measurement Consultant (also known as the Measurement Queen), from Paine Publishing. In this interview, we explore strategies for B2B Brands to effectively analyze, evaluate, and measure success in their corporate communications, emails, and social media posts. By doing so, these brands can enhance their reputation and attract quality leads.

Katie begins by emphasizing the importance of a level playing field across all departments to achieve success faster. She shares her insights on how leaders can get all departments to have equal opportunities to contribute to the overall goals of the organization, improve collaboration, and achieve greater efficiency.

Next, we discussed the importance of understanding the audience and conducting research before starting any marketing campaign. Katie highlights the importance of research to ensure that resources are utilized cost-effectively and goals are achieved. 

Finally, as an expert on GA4, Katie provides an explanation of why companies need to migrate from UA to GA4.

Join us as we discuss these critical topics and explore ways to help B2B brands measure success and enhance their reputation.

If you have any questions, or would like additional information, please feel free to contact:

Donna Peterson
CEO
World Innovators
Email: dpeterson@wordinnovators.com
Linkedin:in/donnaapeterson

Katie Paine
Sr. Measurement Consultant
Paine Publishing
Email:kdpaine@painepublishing.com

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In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience. 

It has been reported that people see between 4,000 to 6,000 ads every single day. For brands to stand out they must make sure that their message speaks directly to their audience. These messages need to be found on different channels so that your audience sees them and keeps your company top of mind.

The conversation covered a wide range of topics, including:

• The challenges of programmatic advertising 
• The importance of multi-channel marketing 
• The role of branding in lead generation
• Key elements of effective advertising

This episode also provides practical tips and insights for businesses looking to use programmatic advertising to drive growth and success.

Today’s B2B marketing has to be about building relationships that instill trust.  When these relationships are formed you will see your business grow year after year.

For more information about Awarity, visit https://www.awarity.com/

If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at dpeterson@worldinnovators.com

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Episode Summary:

In this episode of the B2B Marketing Excellence Podcast, Donna Peterson dives into a critical challenge facing industrial B2B marketers: avoiding email spam traps and maintaining high-quality, compliant email lists. With 80% of marketers struggling with deliverability issues due to low-quality lists, Donna outlines practical strategies to ensure your campaigns reach the right audience while protecting your domain reputation.

You’ll learn:

1. The Risks of Poor-Quality Lists: Spam traps, blacklisted domains, and disengaged buyers.
2. Laws and Compliance: How regulations like GDPR and CAN-SPAM build trust and ensure accountability.
3. Actionable Checklist: Tips on source credibility, audience alignment, data hygiene, opt-ins, verification tools, and regular updates.
4. The Cost of Neglect: Real-world examples of companies who suffered long-term damage from using cheap or outdated lists.

Resources Mentioned:

• Target Audience Worksheet - https://bit.ly/B2BAudienceWorksheet
• Email Quality-Control Checklist - https://bit.ly/AvoidBadEmailLists
• Recommended Tools: AtData (www.atdata.com)

Episode Breakdown:

• [00:00] Introduction: Why email deliverability matters.
• [00:20] Understanding spam traps and their impact.
• [01:47] The risks and long-term damage of low-quality lists.
• [05:42] Overview of compliance regulations.
• [09:17] A step-by-step guide to maintaining list quality.
• [15:21] Closing thoughts and how to get additional resources.

Download the checklist and Target Audience Worksheet to ensure your email campaigns avoid spam traps and stay compliant. Have questions or need help? Reach out to Donna directly at dpeterson@worldinnovators.com.

Connect with Donna:

• LinkedIn: World Innovators
• Website: World Innovators

🔔 Don’t forget to subscribe to the B2B Marketing Excellence Podcast and share this episode with your colleagues who want to improve their email marketing strategies.

#spamTraps #emaillists #b2bmarketing #qualityemaillists #emailmarketing

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape. Joined by Robert Rose, Chief Strategy Advisor for Content Marketing Institute, they explore the importance of storytelling, personalized communication, and building trust with customers. These practical strategies will help you create valuable content that will resonate with your specific audience, and show how leveraging digital tools can help you efficiently and effectively implement a marketing campaign that will increase sales.

Timestamps-

00:00 Introduction to Modern Marketing for Manufacturers

02:45 Creating Valuable Content for Industrial Brands

05:24 The Importance of Personalization in Marketing

07:41 Tactics for Lean Marketing Teams

11:09 Building a Content Strategy

26:19 Evaluating and Scaling Your Marketing Efforts

30:33 Essential Tools for Digital Strategy

33:17 Conclusion and Key Takeaways

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson reveals the secrets to achieving consistently better marketing results by mastering the art of analyzing and pivoting. Marketing isn’t just about getting a quick win—it’s about building meaningful, long-term relationships that deliver value for years to come.

Through an engaging skiing analogy, Donna illustrates how both marketers and skiers must adapt to unexpected challenges, whether it’s a sudden patch of ice or a disappointing campaign result. You’ll learn how to effectively monitor KPIs, evaluate your email campaigns, banner placements, and social media strategies, and adjust your approach for better open rates, click-through rates, and engagement.

This episode provides more than just tactics; it offers a relationship-first mindset. Donna highlights how prioritizing your audience’s success leads to trust, loyalty, and improved response rates over time. By focusing on long-term value rather than one-off sales, you can create marketing strategies that truly resonate.

Plus, you’ll get actionable tips on leveraging tools like ChatGPT to streamline data analysis and make informed decisions that drive results.

If you’re ready to transform your marketing and focus on what matters most—building relationships—this episode is for you.

**Stay tuned for the next episode**, where Donna will explore strategies to deepen customer relationships and foster even greater success.

Episode Breakdown:

00:00 - Introduction to B2B Marketing Excellence
00:23 - Why Analyzing Marketing Results is Key to Growth
01:13 - The Skiing Analogy: Navigating Marketing Challenges
03:09 - Steps to Analyze and Pivot Successfully
06:31 - Evaluating Your Sources and Channels
08:50 - Staying Ahead with Industry Trend Research
12:04 - Small Adjustments, Big Impact
17:19 - Building Relationships for Long-Term Success

Ready to Take Your Marketing to the Next Level?

We’re passionate about helping industrial brands build strong, lasting relationships with their audiences. Subscribe to the *B2B Marketing Excellence Podcast* to stay updated with actionable insights, and reach out directly for personalized advice on optimizing your marketing strategies.

📩 Contact Donna Peterson at dpeterson@worldinnovators.com or visit the World Innovators site to start building a marketing plan that drives long-term success!

Today I was very lucky to talk with Cindy Cardinal, owner of CC Communications and an international marketing pioneer. Cindy and I met back in the 90's when there were only a handful of companies doing International B2B Marketing. 

Listen to this Episode to Learn about:

• How International Marketing Has Changed 
• Why Companies Need to Give Their House File Some Love 
• How Come Data Can Not Be Kept in Separate Silos 
• What Marketing Techniques Are Working for Audience Development 

In Part 2 of our interview with Vesna Moore of Annex Business Media, we discussed how Annex created an additional revenue stream that complemented their other advertising/marketing options.

At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Learn more about this package and how it helped companies create a cohesive strategy that builds relationships based on trust.

These two episodes will teach you how to balance compliance, technology, and audience development to help your company grow.

Learn more about our guest today - 

Vesna Moore is a highly accomplished professional serving as the Director of Audience Development at Annex Business Media. With an impressive track record, Vesna oversees a robust audience database that spans across 60 brands, catering to over 30 industries and 300 business sectors. Her expertise lies in leveraging proprietary market research, advanced profiling/segmentation techniques, and cutting-edge technology to drive audience growth and engagement.

https://www.linkedin.com/in/vesna-moore/

Subscribe to this podcast so don’t miss the next episode.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

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Welcome to The World Innovators Podcast! This morning I had the special occasion to talk with both Lu Rahman, Editor-in-Chief, and Sarah Orme, Sales Director, of Drug Discovery World. As you can imagine the drug discovery industry is a very HOT space right now. To have a successful marketing campaign in this space, you have to make sure you are reaching the right audience on the channels that will respond the best. Always start by using quality sources that are opted-in and compliant with all country regulations. Drug Discovery World has some great options to get your marketing message in front of the right people: 

• Custom Podcast episodes with Editor Lu Rahman
• Custom + Sponsored Webinars
• Sponsorship of the weekly e-Newsletter
• Email Campaigns - Geotargeted and segmented based on company type, job function, and field & discipline
• Content marketing packages
• Website banners
• Magazine advertising, advertorials, App notes, product and company profiles

So many channels, so little time and that is why getting insight from the experts is imperative.

GET TO THE POINT! Your audience wants you to get rid of the fluff. In order to create connections with your prospects, you must understand the way they want you to communicate with them.

In this podcast episode, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that resonate with them.

Donna and Rick talk about the preferences and characteristics of engineers, the challenges of reaching younger engineers, and the need to be straightforward and avoid unnecessary fluff in communication. They go on to:

• Discuss conducting surveys and interviews with engineers to gather feedback and insights.
• Emphasize the importance of tailoring marketing messages to engineers' preferences, constantly evaluating and adapting marketing strategies, and engaging engineers through quality content.
• Determine how using webinars, social media, and personalization can enhance the customer experience.

If you would like to discuss this topic further, please feel free to reach out to Donna Peterson - dpeterson@worldinnovators.com.

Guest Bio:

Rick Ellis is the Director of Audience Management and Data Protection Officer at CFE Media & Technology. Rick has been working with audience and lead generation databases for more than three decades at companies such as Cahners, Reed Business Information, and UBM prior to joining CFE Media and Technology. During this time Rick has identified, qualified, and nurtured more than 2 million engineers into B2B marketing, lead generation, and subscription programs.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

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https://www.worldinnovators.com/b2bmarketingexcellence

In this episode, I spoke with Scott Adams, CTO, of Angel Business Communications. We discussed how quality sources can help companies educate and promote their products/services.

During the interview we discussed: 

• Technology Publications & Events are including traditional media in their marketing. 
• Changes Angel BC made with their events and how it helped them when COVID hit.
• Importance of using quality targeted technology lists

Angel BC brands include: Angel Tech, Compound Semiconductor, Digitalisation World, PIC Magazine, Power Electronic World, Silicon Semiconductor Magazine, Smart Solar, Solar + Power Management and Technology Conference.    

For more information about how to reach the right people at the right time with the right information, contact me at 860-210-8088 or inquiry@worldinnovators.com.

Visit our website at https://www.worldinnovators.com

One of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities of those doing the work.

My guest today will tell us how he closed that gap between his C-Suite and his marketing and sales teams.

Ken Spaeth, the CFO at Cutting Tool Engineering magazine, stepped out of his office and joined his teams in the field.  He wanted to get hands-on experience and learn who their clients were and how his team could help.

His big takeaway? Everyone, from the CEO to the receptionist, MUST be on the same page.

1) Everyone must know and embrace the company's mission

2) Everyone needs to be aware of the company's goals and understand why they are important

3) Everyone, from C-level to sales and marketing, must work as a unified team

Do all three steps, and watch the magic happen. Each individual in the company will be on the same straight path to reach the goals that will fulfill the company’s mission.

We also spoke about:

1) How do you attract new subscribers and keep them interested year after year?

2) What are the biggest challenges for your readers?

3) What marketing channels respond the best? 

4) Industrial brands are usually run by an older demographic and say that podcasting and social media are inappropriate channels for them. Do you agree with that statement?

If you have any questions about Cutting Tools Engineering, please contact:  Ken Spaeth at kspaeth@ctemedia.com

If you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at dpeterson@worldinnovators.

This podcast will explain why you need to stop and truly understand where your marketing list or data is coming from. Why it is imperative you use only quality data that is targeted, updated, and compliant.

You have to be careful not to use marketing lists that will tarnish your reputation, get you blacklisted, or assessed large penalties.

My good friend Pauline Murphy from 1 Stop Data is an expert in her field. Today, we spoke about: 

1) What type of data does 1 Stop Data have?

2) Why is it so important that companies use only quality data?

3) How can Brands stand out from the crowd & demonstrate value?

4) What type of campaigns have you seen get the best engagement?

5) What do you see as the biggest marketing trend in 2021 and how do you see us proceeding into 2022?

For more information about how to find quality marketing data to reach your ideal client, contact me at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com