Author's Edge: the go-to Marketing podcast in Publishing (Allison Lane)
Explorez tous les épisodes de Author's Edge: the go-to Marketing podcast in Publishing
| Date | Titre | Durée | |
|---|---|---|---|
| 05 Aug 2024 | Trailer: Author's Edge podcast with Allison Lane | 00:05:04 | |
Feeling overwhelmed by marketing yourself and your book? Discover how to conquer marketing overwhelm and build a solid foundation for your author platform. We'll dive into practical tips for crafting a compelling author brand, leveraging social media, and mastering book promotion. Join me as I debunk common marketing myths and equip you with the tools to reach a wider audience. Whether you're a debut author or a seasoned writer, this episode is packed with valuable insights to empower your unique voice and share your story with the world. In this Episode, you'll learn:
Time Stamps: 00:00 Introduction to the Podcast 00:20 Overcoming Marketing Overwhelm 00:36 Practical Marketing Strategies 00:44 Weekly Insights and Advice 01:06 The Importance of Clear Marketing 01:22 What to Expect from the Podcast 01:53 Empowering Your Unique Voice 02:19 Answering the Call of Your Audience Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 15 Aug 2024 | How to Package Your Book for Success and Announce Your Books to Early Readers | Ep. 5 | 00:11:34 | |
How to Package Your Book for Success and Announce Your Books to Early Readers Are you an author struggling to get your book into the hands of readers? You're not alone! In this episode, we dive into the art of book packaging with a real-life example. We'll break down how author Julie True Kingsley expertly crafted an advanced reader copy (ARC) package for her YA novel, "The Space Between You and Me." Shownotes:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 13 Aug 2024 | How to Use AI as an Author? Ethical and Practical Tips for Using Artificial Intelligence in Publishing | Ep. 3 | 00:28:47 | |
How to Use AI as an Author? Ethical and Practical Tips for Using Artificial Intelligence in Publishing?
Watch on YouTube: https://www.youtube.com/watch?v=gjWnxT1t79E Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 11 Aug 2024 | 5 Clear Steps to Get Your Nonfiction Book Published & 3 Common Mistakes to Avoid | Ep. 1 | 00:25:54 | |
Learn the essential steps to get your nonfiction book published. Discover why you shouldn't write your book first, what a book proposal entails, and how to craft a compelling query letter. We'll also discuss three common mistakes aspiring authors make and provide free resources like Publishers Marketplace and QueryTracker to help you navigate the competitive landscape. Whether you're an expert in your field or just starting, these insights will guide you through the publishing process with confidence. 00:00 Introduction: Steps to Getting Your Book Published 00:13 Step 1: Understanding the Publishing Process 00:54 Step 2: Crafting Your Book Proposal 03:40 Step 3: Competitive Analysis and Market Research 12:26 Step 4: Writing the Query Letter 16:13 Step 5: Finding the Right Agent or Publisher 22:00 Conclusion: Taking Action and Final Tips Publishers Marketplace - https://www.publishersmarketplace.com/ Watch on YouTube: https://www.youtube.com/watch?v=29zNmrqB9h4 Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 14 Aug 2024 | How to Get Booked as a Speaker: Tips and Tools for Building Your Brand | Ep. 4 | 00:08:44 | |
How to Get Booked as a Speaker: Tips and Tools for Building Your Brand Watch on YouTube: https://www.youtube.com/watch?v=RKAe8CsZTug Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 12 Aug 2024 | Unlock Your Expertise: 5 Powerful Reasons to Write Your Book Now | Ep. 2 | 00:11:14 | |
In this episode of Author's Edge, we dive into the core reasons why experts, leaders, and professionals should publish their books pronto. We outline five key benefits of publishing a book, including the ability to share your perspective, establish authority, expand your reach, open new opportunities, and create a lasting legacy. Tune in to discover how publishing a book can significantly enhance your influence and professional reputation. Time Stamps: Watch on YouTube: https://www.youtube.com/watch?v=qGXhAPOcrNc Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 20 Aug 2024 | Why is My Book Getting Rejected from Publishers and Agents? | Ep. 6 | 00:15:27 | |
Top 5 Reasons Your Nonfiction Book Keeps Getting Rejected Watch on Youtube: https://www.youtube.com/watch?v=JRo_wzKjoY0 Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 22 Aug 2024 | Transform Your Book Launch Strategy | Ep. 7 | 00:09:26 | |
The Best Kept Secret in Book Promotion In this episode of "Author's Edge," Allison Lane reveals the best-kept secret in the world of book promotion: NetGalley. If you're an author gearing up for a book launch or someone who loves discovering new reads before anyone else, this episode is for you. Learn how NetGalley can help you gather early reviews, connect with industry professionals, and strategically position your book for success! Allison walks you through how to set up your profile, request digital copies or audiobooks, and share your reviews across major platforms. Don't miss out on this game-changing resource! Key Takeaways: ⭐⚡📗Resources Mentioned: - Get access to Allison's exclusive list of favorite tech tools for authors: https://lanelit.com/tech 01:05 Unveiling the Free Resource: NetGalley 01:43 How NetGalley Works 03:28 Personal Experience and Benefits of NetGalley 06:23 Conclusion and Final Thoughts Watch on Youtube: https://www.youtube.com/watch?v=NiWKE2q1WDA Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 27 Aug 2024 | Mastering Your Book Marketing: What Publishers and Publicists Really Do | Ep. 8 | 00:16:10 | |
In this episode, we dive into the critical topic of marketing and publicity for authors, debunking common myths about what publishers do and outlining what responsibilities fall on you, the author. Whether you are self-publishing, hybrid publishing, or working with a traditional publisher, you'll learn why you are your book's best marketer. From understanding the roles of marketing and publicity to knowing when and how to hire a publicist, this episode provides actionable insights to help you manage your brand and maximize your book's reach. Stay tuned for tips on creating a comprehensive author package, leveraging media appearances, and planning your long-term marketing strategy. If you are gearing up for a book launch, this is a must-watch!
00:00 Introduction: The Author's Marketing Dilemma 02:21 Understanding Marketing vs. Publicity 03:19 Debunking Publisher Myths 06:44 The Role of a Publicist 09:52 Publicity Costs and Budgeting 11:58 Next Steps for Authors 13:22 Conclusion and Final Tips
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 29 Aug 2024 | Building the Ultimate Author Website: Tips & Essential Elements | Ep. 9 | 00:13:57 | |
In this episode of Author's Edge, host Allison Lane dives into the importance of an author website for building a professional brand. She provides detailed advice on creating and managing an effective website, focusing on elements such as clear branding, engaging design, a compelling 'About Me' page, showcasing work, and optimizing for mobile use. She highlights common pitfalls to avoid and offers practical action steps for auditing and enhancing your site. The episode also features a buzzworthy book recommendation, 'The Widow's Guide to Dead Bastards' by Jessica Waite, praised for its gripping storytelling and emotional depth.
00:00 Introduction to Author Websites 00:50 Importance of a Professional Website 01:29 Key Elements of a Successful Website 02:09 Design Tips and Common Pitfalls 02:48 Creating Compelling Content 03:40 Showcasing Your Work 04:50 Optimizing for Media and Contact 05:22 Encouraging Email Signups 06:44 Avoiding Common Mistakes 07:35 Action Steps for Your Website 09:44 Buzzworthy Book Recommendation: The Widow's Guide to Dead Bastards Watch on Youtube: https://www.youtube.com/watch?v=orbIYlWbkcw
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 05 Sep 2024 | Essentials for Your Author Appearances: Podcasts to In-Person Events | Ep. 11 | 00:13:54 | |
In this video, learn how to show up as your best self with confidence. Host Allison Lane shares insider tips and tools for preparing for podcasts, Zoom interviews, digital appearances, and in-person events. Key advice covers camera readiness, audio equipment, lighting, and essential grooming tips that no one else will tell you. Also mentioned is the buzzworthy book recommendation for enhancing productivity: The 15-Minute Method: the Surprisingly Simple Act of Getting It Done by Samantha Bennett. Don't miss these valuable insights for ensuring your expertise and perspectives shine through in every opportunity. Time Stamps: 00:00 Introduction: Show Up as Your Best Self 00:32 Prepping for Digital and In-Person Appearances 01:03 Camera-Ready Tips and Equipment Recommendations 02:42 Lighting Tips for Perfect Visibility 04:15 Essential Tools No One Talks About 05:32 Nude Lip Liner: A Must-Have for On-Camera 07:43 Nose Hair Trimmer: The Unexpected Essential 09:55 Buzzworthy Book of the Week 11:37 Conclusion and Final Thoughts Watch on Youtube: https://www.youtube.com/watch?v=blNqyp81oGs&t=57s 📚 Resources Mentioned:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 03 Sep 2024 | Cultivating Great Book Reviews: Strategies to Boost Your Success | Ep. 10 | 00:16:29 | |
In this episode, learn about the six types of book reviews that can significantly impact your book's success. Discover why these reviews matter, how to obtain them, and strategies to effectively use them in your marketing efforts. Host Allison Lane debunks common myths, shares actionable tips, and explains how to request and gather reviews that truly matter. Whether you're pre-launch or post-launch, this guide will help fuel your book's success through strategic review acquisition. Happy reviewing and best of luck with your book! Time Stamps: 00:00 Introduction: The Importance of Book Reviews 01:16 Understanding the Six Types of Book Reviews 01:40 The Role of Book Reviews in Your Book's Success 02:09 Type 1: Inclusion in a Book List 02:36 Type 2: Reader Reviews 03:52 Type 3: Literary Reviews 05:19 Type 4: Social Post Reviews 06:10 Type 5: Marketing Reviews 07:45 Type 6: Award Reviews 08:37 Strategies to Obtain Valuable Reviews 13:13 Conclusion: The Power of Strategic Reviews Watch on Youtube: https://www.youtube.com/watch?v=0pdt4-bquH8 📚 Resources Mentioned: Free Bestseller Book Launch Plan: https://www.lanelit.com/launch Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 10 Sep 2024 | Crafting Power Statements and Mic-Drop Moments for Impactful Interviews | Ep. 12 | 00:18:32 | |
In today’s episode, we’re diving deep into what it takes to craft memorable, attention-grabbing moments in your interviews. We’re talking about “mic drop moments”—those powerful statements that leave a lasting impression. If you’ve ever felt like your message gets lost or diluted, this episode is for you. Host Allison Lane walks us through the three biggest mistakes that camouflage your key message and provides actionable tips to ensure your statements are bold, clear, and impactful. Whether you're preparing for an interview or looking to sharpen your communication skills, this episode will help you stand out. Chapters: 00:00 Introduction to Mic Drop Moments 00:37 Understanding Power Statements 02:08 Avoiding Tentative Language 04:51 Eliminating Disclaimer Language 06:42 Overcoming Apologetic Language 10:46 Final Tips for Powerful Statements Tune in to learn how to refine your communication skills, ensure your messages hit hard, and craft that perfect mic drop moment! Watch on Youtube: https://www.youtube.com/watch?v=Ihz9DTQPxAk 📚 Resources Mentioned: Essential Author + Speaker Bio Package: https://www.lanelit.com/package Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 12 Sep 2024 | Speaking Tips for Authors: Aim to Serve, Not to Sell | Ep. 13 | 00:12:22 | |
In this episode, Allison Lane tackles a common question for authors: how to effectively handle podcast interviews. She emphasizes that interviews are not about promoting your book, but about serving the audience. Lane shares practical advice on preparing for interviews, understanding the audience's needs, and delivering value from the get-go. Learn how to make a lasting impact by addressing the audience's challenges and providing actionable insights. Plus, get a buzzworthy book recommendation, 'Growing Up in Public' by Devorah Heitner, which helps parents and educators navigate kids' digital lives. Timestamps 00:00 Introduction: The Unspoken First Question 00:52 Understanding Your Role in an Interview 01:38 How to Nail Your Interview Responses 03:22 Role-Playing the Perfect Interview 05:38 The Importance of Knowing Your Audience 07:35 Buzzworthy Book: Growing Up in Public
📚 Resources Mentioned:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 17 Sep 2024 | How to Launch Your Book with Confidence: 3 Essential Phases | Ep. 14 | 00:20:15 | |
In this episode, Allison Lane explains the crucial importance of planning your book launch well in advance. Discover the three key phases of a successful book launch: planning, establishing your digital presence, and implementing your campaign. Learn how to set clear goals, assemble your toolkit, and identify key opportunities. Get tips on creating your author bios, setting up automated emails, pitching to media, and running a pre-order campaign. Avoid last-minute panic and set yourself up for success with a comprehensive, fun, and effective book launch strategy.
Timestamps: Tune in now. https://www.youtube.com/watch?v=NYqux5gbUu4 Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 24 Sep 2024 | Writing a Memoir That Sells: 4 Simple Steps with Allison K Williams | Ep. 16 | 00:31:50 | |
In this episode, Allison Lane sits down with editor and author Allison K Williams to discuss the four simple steps to writing a memoir that sells. Both Allisons dive into the nuances of memoir writing and offer actionable advice for authors who want to craft a memoir that resonates and connects with their audience. Key Takeaways: 1. You Don’t Need a Massive Platform Allison K Williams dispels the myth that you need 100K followers to sell a memoir. Instead, focus on who your story helps and how it will resonate with them. 2. Intersect with the Cultural Moment Your memoir should connect with the current cultural conversation. Allison explains how stories that tie into broader issues or trends are more likely to attract readers. 3. Choose Your Story (and Keep it Focused) A memoir isn’t your whole life story—it’s about narrowing down to the most impactful moments. Learn how to choose which part of your life to focus on and avoid getting bogged down by unnecessary backstory. 4. Draft, Draft, and Draft Again Williams breaks down her "Seven Drafts" method for self-editing. From the "vomit draft" to character work and sentence polishing, this system helps writers avoid feeling overwhelmed. 5. Engage with Readers Connecting with your audience is key. Whether through social media, newsletters, or events, find a way to engage with those who need your story. Timestamps: 01:43 – Meet Allison K Williams: Acrobat, Author, and Memoir Coach 02:32 – Parallel Lives: Writing, Marketing, and Agility 03:10 – Step 1: You Don’t Need a Platform to Sell a Memoir 05:10 – Debunking the Platform Myth: Famous Memoirs Without Big Platforms 06:21 – Why Agents Focus on Follower Counts 08:07 – Step 2: Intersect Your Memoir with the Cultural Moment 09:20 – The Power of Cultural Conversations in Memoir 10:06 – Step 3: Find Your Story and Keep It Focused 12:32 – Avoiding Backstory Overload in Memoir 14:01 – Using Telling Details in Your Story 15:35 – The “Throat Clearing” of Early Drafts Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 19 Sep 2024 | How to Host a Book Launch Party (Without the Stress) | Ep. 15 | 00:13:40 | |
In this episode, we’re diving into the realities of hosting a book launch party. Spoiler alert: You don’t need a big, expensive event. I’ll walk you through simple strategies to make sure your book launch is a success—no matter where you hold it. What you’ll learn in this episode: - Why big, fancy parties are not necessary for a successful book launch - How to make your event an ongoing marketing tool - Simple ways to create signage and capture photos that boost your brand - Key insights into the types of photos that help your book long-term Timestamps: - 0:00 – Intro: The Reality of Book Launch Parties - 2:15 – Do You Really Need a Launch Party? - 4:40 – The Book Launch Party Myth: Carrie Bradshaw vs. Reality - 6:10 – Where Should You Host Your Book Launch? - 7:55 – Why Signage is Critical (and How to Make it Affordable) - 10:25 – Essential Photos You Need to Capture - 12:50 – Hiring a Photographer? What to Tell Them - 14:30 – Using Your iPhone for High-Quality Marketing Photos - 16:05 – What Contextual Photos Can Do for Your Branding - 18:20 – Behind-the-Scenes of a Successful Book Launch: Jessica Waite - 21:00 – Buzzworthy Book Mention: On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good - 23:15 – Wrapping Up: The Free Ultimate Author Event Checklist 📗Resources Mentioned: 🎁 Free Ultimate Author Event Checklist: https://LaneLit.com/checklist2 📅 Join my Author Branding & Bestseller School: https://LaneLit.com/bestseller 📌 Check out the Manuscript Academy: https://manuscriptacademy.com 📘On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to be Good - https://bookshop.org/a/55773/9780593243053 Watch on YouTube: https://www.youtube.com/watch?v=ZvN3_kIylGM Got a question? Email me at Allison@LaneLit.com. If you have any questions, email me at Allison@LaneLit.com #BookLaunchTips #AuthorBranding #BestsellerMarketing #BuzzworthyBooks Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 26 Sep 2024 | Overcoming Overwhelm: Simplifying Your Book Launch and Digital Presence | Ep. 17 | 00:15:36 | |
In this episode, the speaker addresses common feelings of overwhelm among authors trying to launch a book or expand their digital footprint. They provide three key strategies to streamline efforts and ensure success: maintaining consistency across owned platforms, elevating and consolidating your message, and understanding your audience’s needs. The speaker also shares a bonus tip on efficient content management and highlights the importance of cleaning up outdated digital assets. The buzzworthy book recommendation is 'Children of Darkness and Light' by Lori Hellis. The episode ends with an invitation for authors needing help with brand marketing to reach out. 00:00 Introduction: The Importance of Your Book and Message 00:42 Facing Overwhelm: Common Struggles for Authors 01:22 Three Key Strategies for Success 02:01 Consistency Across Owned Platforms 04:25 Elevating Your Message 05:53 Understanding Your Audience 07:53 Recap and Final Tips 11:52 Buzzworthy Book of the Week 12:47 Final Thoughts and Call to Action 📚 Resources Mentioned:
Tune in now. https://www.youtube.com/watch?v=QpOPruyqQhE Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 01 Oct 2024 | Author Branding 101: Making Your Book and Voice Recognizable | Ep. 18 | 00:12:33 | |
In this episode of The Author's Edge, host Allison Lane delves into the importance of building a consistent and recognizable author brand. She emphasizes how your professional identity extends beyond your book to include articles, social platforms, and speaking engagements, making you stand out in the publishing market. From defining your themes to maintaining visibility, Allison shares vital steps for authors at any stage of their journey. Learn about the critical role of your author brand in attracting publishers, agents, and readers, and get practical advice on focusing your themes for better marketability. Ready to build your brand? Join Allison's Author Branding and Bestseller School starting Thursday, October 3rd, for hands-on guidance. Timestamps: 00:00 Introduction to Author Branding 00:19 The Importance of Consistency 01:15 Defining Your Author Brand 02:02 Building Your Brand 02:23 Engaging with Your Audience 05:09 Practical Tips for Author Branding 07:22 Case Studies and Examples 09:21 Conclusion and Final Thoughts Tune in now. https://www.youtube.com/watch?v=3nvKa4qF0eY 📚 Resources Mentioned:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 15 Oct 2024 | 3 Steps to Overcome Your Biggest Barriers and Make Your Mark as an Author | Ep. 19 | 00:15:16 | |
In this episode of the Author's Edge, host Allison Lane dives into the critical steps for aspiring authors to overcome self-doubt and peer approval barriers. Learn how to move forward with confidence by understanding the publishing process and creating a successful book proposal. Allison shares actionable steps for pitching your book, including crafting detailed tables of contents, chapter summaries, and sample chapters. For fiction and memoir authors, she stresses the importance of writing the entire book. Gain insights, clarity, and the support you need to get your work published and make your dreams a reality. 00:00 Embrace Your Unique Voice 01:12 Overcoming Self-Doubt 03:24 Breaking Free from Peer Approval 05:50 Your Perspective Matters 07:10 Debunking Publishing Myths 08:31 Understanding Nonfiction Book Deals 08:54 Crafting a Winning Book Proposal 09:53 Essential Elements of a Book Proposal 11:52 Overcoming Barriers to Publishing 12:22 Taking Action: Your First Steps 📚 Resources Mentioned: How to Get a Book Deal: https://www.lanelit.com/book-deal Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 05 Nov 2024 | Competitor to Collaborator: Unlocking Support and Visibility on Your Publishing Journey | Ep. 20 | 00:15:17 | |
In this episode of the Author's Edge, host Allison Lane encourages viewers to overcome fears and seek collaboration rather than competition. She highlights the significance of asking for help, reaching out for opportunities, and leveraging available resources like the free 'Compassionate Critique Events' and the 'Publishing Lane' Facebook community. Allison shares actionable steps to connect with others, elevate your visibility, and ultimately bring your book and your message to a broader audience. This episode is filled with practical advice and a reminder to think bigger about the ripple effect you create in the world. 00:00 Introduction and Warm Welcome 00:29 Understanding Competition in Academia and Corporate 01:37 Shifting from Competitor to Collaborator 03:58 The Importance of Asking for Help 06:28 Resources and Community Support 09:54 Encouragement and Final Thoughts 📚 Resources Mentioned:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 08 Nov 2024 | From Rejection to Revision: The Art of Query Letter Improvement | Ep. 21 | 00:09:22 | |
Mastering Your Book Pitch: Insights from the Publishing World In this episode of the Author's Edge, Allison Lane discusses how to position your book to make it appealing to publishers and agents. Allison addresses a question from Bill, an author who received positive feedback from editors but faced rejections based on market fit. She advises against citing declined editors' feedback and instead recommends using their positive comments to strengthen your query. Allison underscores the importance of making your book sound like a must-have product while customizing your pitch for each editor or agent. She also encourages listeners to ask questions and share the podcast with others. Time Stamps: 00:00 Introduction to Selling Your Book 00:31 Welcome to The Author's Edge 00:50 Building Your Visibility 01:11 Question from Bill: Positive Feedback Dilemma 01:59 Handling Positive Feedback in Queries 03:35 Making Your Book a Must-Have 05:44 Final Tips and Encouragement 06:20 Sharing and Supporting Others 07:09 Conclusion and Farewell
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 12 Nov 2024 | Memoir Writing Tips: How to Start Your Writing Journey with Marion Roach | Ep. 22 | 00:46:19 | |
In this special episode of The Author's Edge, host Allison Lane addresses the common question from aspiring authors: how to write a book when you're not quote/unquote "a writer." Allison talks with celebrated memoir coach and author Marion Roach Smith about the significance of personal storytelling in nonfiction, the differences between memoir and autobiography, and actionable steps for starting and structuring a memoir. Marion encourages emerging authors to embrace their stories and integrate their personal experiences to create compelling narratives. The episode includes practical advice for writing memoirs, tackling common fears, and understanding the market for memoirs. It also touches on the importance of crafting engaging titles and building a presence through essays and opinion pieces. Allison and Marion emphasize the need for courage in memoir writing and provide insights into querying agents and marketing one's work.
00:00 Introduction to Storytelling and Memoir 00:43 Addressing Common Questions About Writing 01:05 The Importance of Personal Storytelling 01:17 Interview with Marion Roach Smith 02:13 Starting Your Memoir: Tips and Insights 04:18 Understanding Memoir vs. Autobiography 06:13 Writing with Authority and Expertise 08:15 Crafting a Compelling Memoir 10:56 Engaging Your Audience with Personal Stories 14:37 Querying Agents and Publishing Tips 24:00 Think Like a Marketer: Audience Segmentation 25:59 The Power of Courage in Writing 27:51 Crafting a Compelling Memoir 31:13 The Market for Memoir: Myths and Realities 34:49 Creating a Standout Title 38:14 Building Your Writing Portfolio 44:15 Final Thoughts and Encouragement 📚 Resources Mentioned:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 19 Nov 2024 | How to Host Bookstore Events Remotely: Expert Tips for Authors | Ep. 23 | 00:09:13 | |
In this episode of The Author's Edge, host Allison Lane dives into a common question from authors: how to arrange book events at bookstores and other venues without prior in-person connections. Allison answers Leslie's question about organizing book events while living abroad, emphasizing the importance of proactive communication and planning. She provides actionable steps including emailing, following up with phone calls, and preparing comprehensive event plans to ensure bookstore buy-in. Allison also encourages authors to support each other by sharing helpful resources and staying informed. Listen in to get invaluable tips on hosting successful book events.
00:00 Introduction: The Bookstore's Role 00:38 Welcome to The Author's Edge 00:48 Diving into the Mailbag 01:04 Leslie's Question: Hosting Book Events 02:26 Tips for Planning Your Book Event 05:36 Final Thoughts and Contact Information 05:47 Podcast Sharing and Conclusion 📚 Resources Mentioned:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 03 Dec 2024 | When Should You Query Literary Agents? Expert Tips to Get Noticed | Ep. 25 | 00:11:17 | |
In this episode of The Author’s Edge, Allison Lane dives into the burning question every aspiring author has: When is the right time to query agents? She tackles common misconceptions about timing, shares why waiting for the "perfect" moment may hurt your chances, and explains how to ensure your book proposal is ready to impress. What you'll learn:
Mentioned in this episode:
00:00 Setting Big Goals and Dreams 00:42 Welcome to the Author's Edge 01:19 The Importance of Community and Guidance 01:57 Querying Literary Agents: Timing and Tips 04:49 The Power of a Captivating Proposal 06:28 Marketing Yourself and Your Book 07:11 Book Recommendation: 10x is Easier than 2x 08:21 Final Thoughts and LinkedIn Learning Course Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 26 Nov 2024 | Goal Setting for 2025: Map Your Path to Success | Ep. 24 | 00:27:18 | |
Episode #24. 2025 is fast approaching, and big goals need clear roadmaps. In this episode of The Author's Edge, host Allison Lane dives into a proven framework for setting and achieving your biggest aspirations. Learn how to set measurable goals, prioritize your time, and avoid common mistakes that derail progress. Whether you're aiming for a book deal, building your platform, or taking on new challenges, this episode is packed with actionable advice to help you stay focused and make the new year your most productive yet. What You’ll Learn in This Episode:
Resources Mentioned in This Episode:
Rate and Review: Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 19 Dec 2024 | 3 Marketing Moves Every Author Must Make to Find Their Readers | Ep. 27 | 00:17:08 | |
Ready to market your book without the guesswork? In this episode of The Author’s Edge, host Allison Lane breaks down three must-know marketing moves to help authors effectively connect with their target audience. Whether you're a debut author or an experienced writer, these strategies will help you grow your readership and increase book sales. Discover how to connect with your readers faster by following the trail blazed by successful authors in your niche. No more reinventing the wheel—just actionable steps to expand your reach. What You’ll Learn:
Allison provides step-by-step guidance and actionable insights to help you avoid common pitfalls and create a solid marketing plan that works. Resources Mentioned:
Rate and Review: Time Stamps: Tune in now. https://www.yo Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 17 Dec 2024 | How Authors and Publishers Build Buzz with Early Reviews: NetGalley Demystified | Ep. 26 | 00:51:45 | |
In this episode of The Author's Edge, host Allison Lane sits down with Katie Versluis and Darcy Piedmonte from NetGalley to demystify how authors and publishers can leverage early reviews to build buzz and drive book success. Whether you’re gearing up for a big launch or looking to revitalize your backlist, this conversation will give you actionable strategies to connect with the right readers and make a lasting impression. What You’ll Learn in This Episode:
Episode Highlights:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 24 Dec 2024 | The #1 Mistake New Authors Make (And How to Avoid It) with Sam Bennett | Ep. 28 | 00:43:07 | |
Welcome to this inspiring episode with Sam Bennett, bestselling author of Get It Done and The 15-Minute Method! If you’re an author or aspiring writer struggling with procrastination or overwhelmed by marketing, Sam has the answers. Learn how to write and market your book in just 15 minutes a day using simple, effective strategies. Whether you’re launching your first book or your fifth, this episode will transform your approach to writing and promotion. What You’ll Learn:
Resources Mentioned:
If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge! Your support helps us reach more authors ready to share their stories. Don’t forget to subscribe and share this episode Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 26 Dec 2024 | 3 Simple Steps to Discover What Your Readers Really Want | Ep. 29 | 00:10:49 | |
Are you struggling to decide what your book should be about? You’re not alone. Many authors find themselves stuck between multiple ideas, unsure which one will resonate most with their audience. In this episode of The Author’s Edge, host Allison Lane shares a proven, keyword-driven strategy to help you identify the perfect book topic that meets your readers’ needs while avoiding the common pitfalls of decision-making. Whether you're an aspiring author or a seasoned writer, these actionable insights will get you one step closer to writing your next bestseller. What You’ll Learn
Resources Mentioned
If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge. Your support helps us reach more aspiring authors and share actionable strategies like these. Don’t forget to subscribe and share this episode with your writing community. Let’s make great books happen together! 🌟 [00:00] – Introduction to the episode’s theme: narrowing down your book topic when you’re an expert in multiple areas. Tune in now. https://www Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 31 Dec 2024 | How Authors Can Navigate Publishing Trends in 2025 with Courtney Maum | Ep. 30 | 00:57:30 | |
Welcome to The Author’s Edge! In this episode, host Allison Lane talks bestselling author and literary advocate Courtney Maum about the art and strategy of author marketing. Known for her groundbreaking guide Before and After the Book Deal, Courtney shares insights on navigating the publishing world, building a brand without burnout, and creating visibility for your work. Whether you’re a debut author or a seasoned writer, this episode offers actionable advice to connect your words with readers and build a sustainable writing career. What You’ll Learn:
Resources Mentioned:
Timestamps: 01:11 Meet Courtney Maum If you enjoyed this episode, please take a moment to rate and review The Author’s Edge! Your feedback helps us reach more authors who are ready to share their stories with the world. Don’t f Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 02 Jan 2025 | How Big Does Your Platform Really Need to Be to Get Published? | Ep. 31 | 00:09:43 | |
Welcome to another episode of The Author’s Edge, where we’re demystifying the path to publishing success! This week, we’re tackling a burning question: "How big does my platform need to be to get my book published?" If you’ve ever been told to spend years building an audience before you pitch your book, think again. In this episode, you’ll discover why visibility trumps numbers and how to position your book for success in today’s publishing world. What You’ll Learn:
Resources Mentioned:
Timestamps: If you found today’s episode helpful, take a moment to rate and review The Author’s Edge. Your support helps us reach more aspiring authors like you! Don’t forget to share this episode with your writing community—together, we can get more incredible books into the world. https://www.youtube.com/watch?v=gw0E8ijKjT8 Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 07 Jan 2025 | From Podcast to Page: Lessons in Author Marketing from Tracy Otsuka | Ep. 32 | 00:49:05 | |
We explore the journey from podcasting to publishing, emphasizing the transformative power of embracing neurodivergence as a strength. Host Allison Lane talks with Tracy Otsuka, certified ADHD coach and bestselling author of "ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain" about her insights and strategies to turn perceived challenges into opportunities for growth and success in the literary world. What You’ll Learn:
Resources Mentioned:
If you enjoyed today’s insights, take a moment to rate and review The Author’s Edge. Your feedback helps us grow and reach more authors on their publishing journeys. Share this episode with an author friend who could benefit from Tracy’s tips! Timestamps:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 09 Jan 2025 | 5 Easy Content Ideas for Authors to Stay Visible Online | Ep. 33 | 00:16:22 | |
Ready to streamline your social media strategy and boost your engagement? In this episode, host Allison Lane shares invaluable advice on how to stay consistent without chasing perfection. Discover tips on repurposing content strategically, navigating social media algorithms, and making the most of scheduling tools like Hopper HQ. Allison also provides creative content ideas, inspiring authors to turn everyday moments into impactful posts. Tune in to learn practical solutions for social media success and a sneak peek at more tools and tips to make your writing journey smoother and more enjoyable. 👉 Don’t forget to like, comment, and subscribe for more insights and actionable advice! What You’ll Learn:
Resources Mentioned:
Timestamps:
If you enjoyed today’s episode, please take a moment to rate and review The Author’s Edge! Your support helps us reach more authors and share valuable tips to make the writing and publishing journey easier for everyone. Don’t forget to share this episode with your fellow authors and tag us on social media. Let’s keep the conversation going. https://www.youtube.com/watch?v=Vs14nWMZ058 Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 14 Jan 2025 | How Introverts Can Master Book Promotion and Thrive in the Spotlight with Jessica Waite | Ep. 34 | 00:41:54 | |
Are you an author wondering how to promote your book without compromising who you are? Host Allison Lane sits down with Jessica Waite, bestselling author of The Widow’s Guide to Dead Bastards, to discuss how introverted authors can confidently step into the spotlight while staying true to themselves. Jessica shares her journey from writing her deeply personal memoir to navigating the highs and challenges of a successful book launch. Learn how to prepare for media opportunities, build your author brand, and create a buzz around your book—all while staying authentic. Don’t miss her tips on turning your vulnerabilities into your greatest strengths as a storyteller. 🎧 Listen now and transform the way you approach your book launch! What You’ll Learn:
Resources Mentioned:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 16 Jan 2025 | How to Build an Author Website That Sells: A Step-by-Step Guide | Ep. 35 | 00:18:06 | |
Are you ready to finally create a website that reflects your unique value as an author and helps you sell more books? Allison Lane breaks down the exact steps you need to take to design a website that doesn’t just look great but actually works for your goals. From understanding what content to bring over from an old site to choosing the perfect inspiration sites, Allison provides practical strategies to help you avoid costly mistakes and streamline your process. Whether you’re a psychotherapist-turned-author or a first-time writer, this episode is packed with tools and advice to make your website work for YOU. ➡️ Ready to stop guessing and start building a website that sells your book? Listen now! What You’ll Learn:
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Timestamps
Tune in now. https://www.youtube.com/watch?v=zvferwak62I Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 21 Jan 2025 | Writing Through Grief: How Loss Fuels Stories with Meghan Riordon Jarvis | Ep. 36 | 00:58:22 | |
Have you ever felt like your story deserves to be shared but don’t know where to start? Allison Lane sits down with Meghan Riordan Jarvis—a psychotherapist, two-time TEDx speaker, podcast host, and author of two powerful books, The End of the Hour and Can Anyone Tell Me?. Meghan shares her personal journey of navigating profound grief and how it became the driving force behind her writing. From coping with the unexpected loss of her parents to using writing as a tool for healing, Meghan explains how grief can transform into creativity and purpose. Whether you’re a writer, an aspiring author, or someone trying to process loss, this episode offers a wealth of wisdom, practical tips, and heartfelt encouragement. What You’ll Learn:
🎧 Hit play now to discover how YOU can bring your book to life, no matter where you’re starting! Resources Mentioned:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 23 Jan 2025 | Beta Readers vs. Critique Partners: The #1 Secret to Getting the Right Feedback on Your Book | Ep. 37 | 00:10:47 | |
What’s the difference between a beta reader and a critique partner, and why does it matter to your success as an author? In this episode of The Author's Edge, Allison dives deep into how these two types of feedback providers can completely transform your writing—and how to find the right people for your team. Whether you're struggling to polish your manuscript or wondering who to trust with early drafts, this episode is packed with actionable advice to help you move forward. You’ll also learn about free resources like Allison's Compassionate Critique Sessions, where you can connect with other writers, get valuable feedback, and start building your author community. Don't miss out—press play now! What You’ll Learn:
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Timestamps:
Tune in now. https://www.youtube.com/watch?v=EPLgGFMaO-w Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 28 Jan 2025 | Caregiving, Loss, and Writing: with Jessica Fein | Ep. 38 | 00:45:27 | |
Have you ever wondered how to find hope and light in the midst of profound loss? Allison Lane sits down with Jessica Fein—author of Breathtaking: A Memoir of Family Dreams and Broken Genes, TEDx speaker, Psychology Today columnist, and podcast host of I Don’t Know How You Do It. Jessica shares her deeply personal story of caregiving for her daughter, Dahlia, while navigating immense grief, and how writing became her outlet for connection, healing, and hope. Jessica’s journey highlights resilience, humor, and the power of storytelling. Whether you're an author, caregiver, or seeking inspiration, this episode offers wisdom and practical tools to fuel your creative dreams. What You’ll Learn:
Resources Mentioned:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 30 Jan 2025 | Pitch Smarter, Not Harder: Media Placement Strategies for Aspiring Authors | Ep. 39 | 00:09:46 | |
What’s the real key to turning media placements into a book deal? Spoiler alert: It’s not just about landing a big-name feature. In this episode, Allison answers a listener’s question about pitching magazines and shares expert insights from powerhouse literary agent Sam Hiyate. You’ll learn why visibility, consistency, and audience targeting matter more than ever for authors trying to get published. Whether you’re a seasoned writer or an aspiring author in the world, this episode is packed with actionable strategies to boost your author marketing game. Tune in now to discover how to pitch smarter and turn small wins into big opportunities! What You’ll Learn:
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Timestamps:
Tune in here: https://www.youtube.com/watch?v=M1WwJUKJf6I Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 04 Feb 2025 | How to Boost Book Sales Through Public Speaking: Secrets from Bobbie Carlton | Ep. 40 | 00:38:14 | |
Is public speaking the missing link in your book promotion strategy? In this episode of The Author’s Edge, Allison sits down with Bobbie Carlton, founder of “Innovation Women” and a trailblazer in speaker visibility. Bobbie shares how authorship and speaking go hand-in-hand to amplify visibility, credibility, and even compensation. Discover practical tips for landing bigger stages, overcoming industry biases, and leveraging your book to open career-changing doors. Whether you're an aspiring author or a seasoned writer, this episode is packed with actionable advice to transform your book into an unstoppable marketing tool. 🎧 Tune in to learn how public speaking can be the game-changer your book launch needs! What You’ll Learn:
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Timestamps
Bobbie Carlton is the founder of Carlton PR & Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 06 Feb 2025 | How to Choose the Perfect Email & Domain for Your Author Brand | Ep. 41 | 00:10:20 | |
Should your author's email match your book title? Or is it better to use your name? The right choice can impact your author's brand, book visibility, and marketing success. In this episode of The Author’s Edge, Allison Lane breaks down the email and domain strategies every author should know—so you can avoid common mistakes and create a professional, memorable online presence. If you're launching a book, growing your author platform, or just starting your writing career, this episode is packed with actionable insights to help you make the best choice. Tune in now to set up your author brand for long-term success. 🎧 Hit play now to discover the best domain and email strategy for your author career. What You’ll Learn:
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📢 Don’t miss this episode packed with expert tips on choosing the right email and domain for your author brand! Listen to this episode on YouTube: https://youtu.be/_0VSF5vhCDQ?feature=shared Timestamps Highlight:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 11 Feb 2025 | Pricing, Publicity & Productivity: The Author’s Guide to Selling More Books from Miriam Schulman | Ep. 42 | 00:48:04 | |
“Successful people do what unsuccessful people are unwilling to do.” – Miriam Schulman Are you struggling to sell your book or grow your audience beyond social media? In this episode, Allison Lane sits with bestselling author and creative entrepreneur, Miriam Schulman to reveal a powerful 5-part business framework that applies to authors and creatives alike. Learn how to price, promote, and prospect for book sales without relying on traditional marketing tactics. If you're an author who wants to get published, launch your book successfully, and increase visibility, this conversation is packed with actionable strategies you don’t want to miss! 🎧 Hit play now and start making your book a success! What You’ll Learn in This Episode:
Resources Mentioned in This Episode:
Timestamps: Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 13 Feb 2025 | How Often Should You Email Your List? The Strategy Authors Need | Ep. 43 | 00:10:26 | |
Are you sending too many emails—or not enough? If you’ve ever wondered how often to email your list and what to include, this episode is your guide. Host Allison Lane breaks down the perfect email strategy for authors, showing you how to stay top-of-mind without overwhelming people. If you’re ready to make your emails work for you (and not just be another thing on your to-do list), hit play now >>> What You’ll Learn:
Resources Mentioned:
Timestamps: [00:02:51] — Why a “mishmash” newsletter is killing your engagement. If this episode helped you, let us know! Your reviews help more authors find The Author’s Edge. Leave a review, share this episode, and let’s grow together. You can also listen on YouTube: https://www.youtube.com/watch?v=SbZl0EwdsEg Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 18 Feb 2025 | The Secret Formula for Crafting a Brand Statement That Sells Your Book with Kris Jones | Ep. 44 | 00:37:27 | |
Are you an author trying to figure out how to market your book and position yourself as a leader in your genre? Allison Lane sits with Kris Jones, a StoryBrand-certified guide and expert copywriter, and shares the exact steps you need to take to clarify your message, make your book irresistible, and get noticed in today’s crowded market. Whether you're an aspiring author or a published one, these actionable strategies will ensure that your brand not only stands out but also resonates with the readers you want to connect with. Ready to take control of your author journey? Let’s dive into the episode and unlock the secrets to building a brand that works for you. What You’ll Learn:
Resources Mentioned:
Timestamps: [00:02:00] — The biggest mistake authors make in building their personal brand? If you found today's episode valuable, don't forget to rate and review the podcast. Your support helps us reach more authors and experts who Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 20 Feb 2025 | The Right Way to Offer Free Content on Your Website | Ep. 45 | 00:10:12 | |
Should you give away free content on your website, or should readers enter their email to access it? Many authors struggle with this decision. Allison Lane explains why collecting emails isn’t just about growing a list—it’s about delivering value in a way that builds trust and engagement. You’ll learn the best way to offer free resources so that readers actually use them, stay connected with you, and take the next step toward buying your book or working with you. What You’ll Learn: ✅ The biggest myth about free content (and why it’s misleading) Resources Mentioned:
Timestamps:
Enjoyed this episode? Take a moment to rate, review, and share the Author’s Edge podcast with fellow authors. Your support helps us bring more actionable strategies to help you succeed. Got a question for our next Q&A? Click the "Send Me a Text" link at the top of the show notes. Tune in now to discover the best strategy for your author platform. https://www.youtube.com/watch?v=ezgZ6EoW_R0 Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 25 Feb 2025 | How to Build a Successful Podcast & Writing Community with Mike Oppenheim | Ep. 46 | 00:35:55 | |
Ever wondered what it really takes to start and grow a successful podcast? Or how to build an engaged writing community that actually supports your creative work? Allison Lane sits down with Mike Oppenheim, novelist, musician, and host of “Coffin Talk,” a podcast in the top 3% of all Apple podcasts globally. Mike shares hard-earned insights on launching a podcast, running a thriving Substack, and leading writing workshops that help authors improve their craft. They dive into the biggest mistakes new podcasters make, why consistency is king, and how to create a sustainable content strategy—without burning out. If you’ve been thinking about starting a podcast, building a newsletter, or finding your ideal readers, this episode is packed with actionable strategies. Hit play now. What You’ll Learn:
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Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 27 Feb 2025 | Do You Really Need a Publicist for Your Book? | Ep. 47 | 00:14:43 | |
Does hiring a publicist guarantee book sales? If you’ve ever wondered what the difference is between marketing and publicity... and whether you need both... this episode is for you. Many authors assume their publisher will handle book promotion, but the truth is, “you are your best marketer.” If you want to launch your book successfully and get the visibility it deserves, this episode is packed with must-know insights. Host Allison Lane breaks down what a publicist actually does, when you might need one, and why marketing is the umbrella under which all book promotion strategies fall. Learn how to take control of your marketing and set yourself up for long-term success. 🎧 Listen now and take charge of your book’s success. What You’ll Learn:
Resources Mentioned:
Timestamps: 01:36 – Who’s responsible for marketing your book? (Spoiler: It’s you!) 02:49 – What does a publicist actually do? 05:53 – What a publicist won’t do for you (and why it matters). 07:55 – 3 steps to DIY your own publicity before hiring a pro. 09:40 – The biggest mistake authors make with PR... and how to fix it Share this episode with an author friend who needs a visibility boost. Let’s get more books into the hands of the right readers. https://www.youtube.com/watch?v=1vqrhpTJ_dI Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 04 Mar 2025 | How to Make Your Book Go Bigger: Insider Secrets with Dr. Mara Einstein | Ep. 48 | 00:32:56 | |
Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing. Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV executive, and author of “Hoodwinked: How Marketers Use the Same Tactics as Cults,” exposing the hidden strategies brands use to influence consumers. As a professor, speaker, and media commentator, she helps people recognize and protect themselves from deceptive marketing tactics. She reveals how big brands use cult-like tactics to influence consumers and how authors can apply similar strategies to grow their platforms. If you’re looking to increase visibility, attract the right readers, and build a lasting brand, this episode is packed with must-know insights. 🎧 Tune in now to transform your book marketing strategy. What You’ll Learn:
Resources Mentioned:
Timestamps [00:03:06] The #1 mistake authors make when marketing their books. If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you. Have questions or insights? Email me at Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 11 Mar 2025 | AI & Outsourcing: 5 Ways to Streamline Your Marketing with Jen Lehner | Ep. 50 | 00:51:12 | |
Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants. Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, this episode will help you work smarter, not harder, so you can focus on what you do best. Tune in to learn how to market your book in a way that fits your strengths and lifestyle. What You’ll Learn:
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Timestamps:
Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 06 Mar 2025 | SEO for Authors: Choosing the Right Website Name for Visibility | Ep. 49 | 00:19:28 | |
Is Your Author Website Helping or Hurting Your Discoverability? If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you? Allison Lane breaks it all down so you can make an informed decision and build a website that works for your long-term success. Join her as she shares practical, no-nonsense tips for choosing a website name that enhances your credibility, improves your search rankings, and grows with your writing career. Whether you're just starting out or rebranding, this episode will save you time, headaches, and costly mistakes. Hit play now to learn how to set up your author's website for long-term visibility and success. What You’ll Learn:
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Timestamps: [00:01:18] – Should your website name reflect your personal brand or mission? If this episode helped you, please take a minute to rate, review, and subscribe on your favorite podcast app. Your support helps us reach more authors like you. And don’t forget to share this episode with a fellow writer who needs it. Tag me on Instagram @allisonlanelit and let me know your biggest takeaway. Watch the full episode on YouTube: https://www.youtube.com/watch?v=FJVNVvvXnew Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 13 Mar 2025 | 3 Simple SEO Strategies to Make Your Author’s Website More Visible | Ep. 51 | 00:19:37 | |
Want More Readers to Find Your Website? Start Here. Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost in the weeds of tech and SEO. You'll learn the easiest ways to optimize your site, from choosing the right all-in-one platform to hiring an affordable SEO expert (without breaking the bank). Plus, she shares her favorite FREE tools that take the guesswork out of keyword research so your audience can find you faster. If SEO has felt overwhelming, this episode is your shortcut to making it work fast. Tune in now. What You’ll Learn:
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Timestamps: 00:02:12 – The #1 mistake authors make with their websites. Love this episode? Help more authors find it. Leave a review on Apple Podcasts or Spotify. Share it on social media and tag me @AllisonLaneLit. Subscribe so you never miss an episode. https://www.youtube.com/watch?v=5Q3t-1yyMsg Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 19 Mar 2025 | Google Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52 | 00:54:51 | |
Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone. Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool that attracts readers, grows your platform, and sells more books, all without becoming a tech expert. Tune in now to make your website work smarter, not harder. What You’ll Learn:
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Enjoyed this episode? Take a moment to rate and review The Author’s Edge. Your support helps us bring more expert insights to help you grow your author career. And don’t forget to share this episode with a fellow author who needs website help. Tune in now. https://www.youtube.com/watch?v=rh0UKrFLIBs Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 20 Mar 2025 | Focus vs. FOMO: The Key to Marketing Without Burnout | Ep. 53 | 00:27:16 | |
Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth. Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exact approach to showing up in the right places, repurposing content, and leveraging AI tools to work smarter, not harder. If you’re ready to reclaim your time while still making an impact, this episode is for you. 🎧 Hit play now and let’s get into it. What You’ll Learn:
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Timestamps: If this episode gave you clarity, take a moment to rate and Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 25 Mar 2025 | How We Overcome Self-Doubt with Dr. Tara Cousineau | Ep. 54 | 00:43:02 | |
Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into the world, especially when it comes to publishing a book. Allison Lane sits down with Dr. Tara Cousineau, clinical psychologist and author of "The Perfectionist Dilemma," to discuss how perfectionism holds authors back and what you can do to finally take action. If you’ve been procrastinating on writing, launching, or marketing your book, this conversation will give you the mindset shifts you need. Press play now and take the first step toward writing with confidence. What You’ll Learn in This Episode:
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Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 01 Apr 2025 | How to Build a Million-Dollar Business with Ann Carden | Ep. 55 | 00:46:48 | |
What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger? Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’s not just about selling more books, it’s about expanding your reach and turning your book into a brand. Ann Carden is a business strategist and founder of Expert in You®, helping authors and experts scale with high-end strategies and standout positioning. Press play to learn how to turn your book into a business and reach more of the people you’re meant to serve. What You’ll Learn
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Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||
| 08 Apr 2025 | How to Write Button Copy that Converts Book Sales with Nancy Harhut | Ep. 56 | 00:49:20 | |
Is the language on your website or email buttons quietly sabotaging your book sales? Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and what to say instead. Discover how small tweaks in your button copy can drive real results, boost reader engagement, and increase conversions. If you’re building your author platform, planning a book launch, or writing your sales page, this conversation is a masterclass in persuasive language. Don’t guess; reverse engineer your marketing with decision science that gets results. What You’ll Learn:
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Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe for more tips and insights on writing and publishing! | |||